Creative HEAD February 2016

£4.50 FEBRUARY 2016

In print•online•everywhere!

FEBRUARY 2016 CREATIVEHEADMAG.COM

The big boom

Prepare your salon for the rush…

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CR EATIV E HE AD PR OM OT ION

Notice anything different?

That’s right – Wahanda is now called Treatwell.

Same amazing service. Much better looking

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CR EATIV E HE AD PR OM OT ION

Treat yourself Wahanda’s relaunch as Treatwell is the perfect opportunity for you to join the leading hair and beauty booking platform in Europe. Here’s why you should get on board…

NOWADAYS, THE WORLD IS ONLINE. Clients are using technology to search for the best local salons, read online reviews and book their next appointment quickly and discreetly on their chosen device.

Treatwell puts your salon in front of this huge online audience and gets you noticed by new clients, who will love being able to book with you 24/7.

More than 50 per cent of Treatwell’s bookings now come through a mobile device and Treatwell’s consumer app is an essential tool for your clients to book with you on the go.

There are countless more reasons why you should join Treatwell. Here’s just a few…

WHAT TREATWELL CAN DO FOR YOU Greater exposure Treatwell attracts millions of hits on its app and website with customers looking to book an appointment, and currently enables more than 100,000 bookings a month for hair and beauty businesses nationwide.

Easier salon management You’ll get access to the free online booking system, Treatwell Connect, and app to manage your diary. So wherever you are, you can manage your salon easily and efficiently.

Reduce empty slots You can show potential clients your empty slots by keeping availability up to date in Connect. With shorter lead times, you allow people to book appointments quickly at the last

minute, filling any space you may have from last-minute cancellations, keeping your business at capacity.

New client opportunities You’ll be searchable and listed according to your location and services, opening up your business for discovery by brand new clients. Even better, Treatwell gives all new salon partners a boost in their search rankings as a welcome gift.

Generate more revenue You are fully in control of your pricing on Treatwell and can take advantage of the discounting tools in Connect to maximise revenue during off-peak times. Treatwell Connect is an easy-touse smart system, which helps with all aspects of your revenue management.

You create the style. You make people fabulous.

Treatwell makes the booking process faster and simpler, and gives you access to a massive customer base, too

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Keep doing what you’re doing and let Treatwell find you the customers you deserve…

Join Treatwell today.

Email join@treatwell.co.uk WANT TO SEE THE NEW BRAND NOW? VISIT TREATWELL.CO.UK

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CREATIVEHEADMAG.COM MAGAZINE

NEWS

INSPIRATION

BUSINESS

RUNWAY

EVENTS

STORE

COMPETITIONS

WATCH

Explore the hypnotic iridescence of Exotica, from Most Wanted Creative Talent 2015 winner, Johanna Cree Brown, and Roger Spy

The Salon Smart 2016 line-up keeps on growing. Get your tickets now!

Tell us your best hair rescue story and win Schwarzkopf Professional BC goodies!

Creative HEAD Magazine

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@creativeheadmag

There’s something for everyone in the Creative HEAD Store

@creativeheadmag

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Alessandra Ambrosio for L'OrĂŠal Professionnel

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Tempted to change your cut, colour or style? Download Style My Hair and try 100’s of looks for free.

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*By L'Oréal Professionnel - Instrumental test on DIARICHESSE Hi-Visibility .35 vs DIARICHESSE 6.35.

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Revlon Brand Ambassador

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Editor’s letter

56 73

46 JOIN US!

IT’S UNDERSTANDABLE THAT so many hairdressers are fascinated by the world of fashion – creative, inspirational, innovative, the desire to test their limits backstage can be strong.

In this issue we have an incredible exclusive to share – the oh-so visual John Vial pulling together an amazing array of colour talent to work with him backstage at Charles Jeffrey, the first full-on catwalk show from one of the legendary Louise Wilson’s last protégés before her untimely death. Not only does it illustrate the excitement of emerging talent, but it also shows how collaborating colour geniuses from UK salons can have an astonishing impact on high fashion. And free with this issue, you can catch up with this S/S16’s hottest trends with Runway – it’s full of hair ideas clients will be craving and features a fabulous mix of salon talent from across the UK helping out big hitters backstage. Those big names include 2015 Most Wanted Session Stylist, Guido, and 2015 Most Wanted Hair Icon, Adam Reed. A real feast for the fashion-forward – enjoy!

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com Creative HEAD Magazine App

Want to grow your business? Get to Salon Smart! But don’t hang about – Creative HEAD’s business networking event returns on 20 to 21 March with a packed programme – and tickets are flying! Speakers include Nicky Clarke OBE, Marcus Allen, Jas Hair Group, Laundry, Katie Mulcahy and the team from LWPR. There are workshops, live Q&A sessions, opportunities to talk shop with exciting brands and an exclusive hair presentation

by Adam Reed. Turn to page 50 for more information. And get set for the launch of Most Wanted and The It List – open for entries on 1 March. With a raft of exciting categories (some new!), it’s time to set your sights on a 2016 trophy.

Follow @creativeheadmag #MWIT16 for the latest updates.

@creativeheadmag @creativeheadmag

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designer styling affordable luxury at balmain paris hair couture www.balmainhair.com - 0800 781 0936 - info@balmainhair.com

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February

WHAT’S INSIDE EXTENSIONS

Our foolproof five-step plan

64

Hair by Nabil Harlow for Balmain Paris Hair Couture.

68 PROFILE

We enter the wonderful world of George’s Hairdressing in Leicester

ON THE COVER Treatwell

RU N WAY YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

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FREE INS THIS ISSUIDE E

INSIDE STORY

Adam and Eve in Reading reveals a luxurious new look

EDITOR

CHIEF SUB EDITOR

AMANDA NOTTAGE

ADAM WOOD

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

EDITORIAL ASSISTANT

BETH DAVIE

ANNA SAMSON

SPECIAL PROJECTS MANAGER

ART DIRECTOR

ADVERTISING

NICK JABBAL

LAURA TUCKER

PUBLISHER

ART

CLASSIFIED EXECUTIVE

GRAEME WHITE

CATHERINE HANDCOCK

DAVID HAMMOND

creativeheadmag.com

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JOANNA ANDERSEN

Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag

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C RE ATIVEHE ADM AG.COM

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

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get a shelfie!

The perfect way to sample new, innovative products. ÂŁ30.00. Includes stand and 4 pots of product samples for clients to try.

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Images courtesy of Bumble and bumble, Fudge Professional, Andrew Gilbert, GO24•7 and Schwarzkopf Professional

The edit

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Alex Mullins

Charles Jeffrey

Richard James

A MASSIVE 25 PER CENT of salon clients visit the hairdresser just three times a year, according to a survey carried out

by Great Lengths.

Despite salons recommending that clients get their hair trimmed every six to eight weeks, the study has revealed that consumers won’t visit the salon until absolutely necessary.

Amanda Jackson, principal educator for Great Lengths, said: “We’ve all been saying it for years, but the reality is that the message just isn’t getting through – very few clients are booking in for regular trims and root touch-ups. The good news is that this means there is plenty of potential to increase turnover.”

One such way to encourage clients back in the salon is rewarding loyalty. Jeremy Bridgeman, franchisee for Westrow Harrogate, offers a pack to each new client that includes three discounted offers on selected services to be used on their next three visits.

The Great Lengths survey, which was completed by 1,140 people in the UK and Ireland, covered hair washing and styling routines, salon visits and style influences.

The purpose was to discover haircare habits in order to show salons and stylists opportunities in the market.

The Great Lengths study also revealed that 77 per cent of respondents have worn hair extensions and 13 per cent were considering it.

“These statistics reveal just how massive this market is,” said Amanda Jackson. “If you already provide an extensions service then consider if there are any gaps in your current offering, and be sure that you are taking the time to promote the service.”

Turn to page 68 to discover our businessbuilding extensions plan.

Topman

SALONS ARE ‘STRUGGLING TO BOOST VISITS’

Christopher Shannon

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

PARTING SHOTS

WE MIGHT STILL have the summer to look forward to, but it pays to stay ahead of the trends. This is especially the case for men’s fashion, which is only gaining in momentum as more and more chaps place greater importance on grooming routines.

London Collections: Men A/W16 saw a variety of styles, with the parting either taking centre stage or disappearing from view. Daniel Jordan for GO24•7 created a streamlined and pristine style for Richard James, with a strong parting your grandad would’ve been proud of.

Meanwhile, John Vial and Schwarkopf Professional ambassadors created a more relaxed, natural look for Christopher Shannon, with the parting featuring on some of the models where it suited them.

But if the hair wasn’t impeccable it was rough and ready, with Matt Mulhall for Fudge Professional turning to grunge for inspiration and creating a messy style that was full of texture for Topman – a look we’re sure we’ll be seeing more of. Soichi for Bumble and bumble took one step further on the messy path for Alex Mullins, creating an uncontrolled wet look that saw waves haphazardly pinned to the side.

But it was the Charles Jeffrey show that we’ll be turning to for colour inspiration, with John Vial and a team of top colourists proving hair colour is no longer just for women. See more in our exclusive, from page 56.

DOWNLOAD THE IPHONE APP FOR OUR TOP FIVE LOOKS FROM LC: M

CREATIVE HEAD

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#CHedit MY month

Wa nt so m et hin g to sh out a bout?

AHEAD

What February has in store for...

CHRISTEL LUNDQVIST STIL

It cou ld be you !

ARE YOU ALL set to enter this year’s Most Wanted and It List Awards? If not, you should be! Last year’s Most Wanted Local Salon winners, Jas Hair Group, knew just how to let their clients know about their win by putting themselves on a giant billboard. The competitions open on 1 March, so get ahead of the pack and make a start on your entry now for your chance to be bigger and better than everyone else – literally! Creativeheadmag.com/events

New look for Viviscal Professional HAIR GROWTH specialists Viviscal Professional has revealed an image refresh, revealing new brand and model imagery.

The hair for the new model looks was created by Errol Douglas MBE, who said: “It’s easy to love Viviscal Professional – I don’t think there’s anything like it on the market.”

The imagery and packaging is part of the brand’s commitment to salons and training for the coming year. Viviscal founder James Murphy said: “Having this standout supplement gives hair salon owners a powerful ally in the quest for perfection.”

29%

The number of people who say their style was influenced by celebrities, with 43 per cent of those proclaiming Michelle Keegan their hair idol, according to a consumer survey by Great Lengths.

NOT ANOTHER SALON CELEBRATES OPENING DON’T MISS IT! See more of the fabulous launch party on our iPhone app, as well as a Q&A with Sophia

CREATIVE HEAD

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SOPHIA HILTON’S Not Another Salon is already becoming an East End favourite, but what got everyone talking was the launch party.

Sophia invited local businesses and bloggers to the event, which veered into the unexpected as drag queens took over to “illustrate not only our fun side, but also our ‘no judgement’ policy”, she explained. The launch follows the announcement that Sophia Hilton has become the brand ambassador for Innoluxe.

The next few weeks are going to be manic.

I’ve finally got the keys to the building that will become my salon, STIL (Swedish for style) and now the hard work begins.

I’m going to create a clean Scandinavian feel with cool tones. I’ve already got my logo, my website is being designed and my team is ready to go.

While doing all this I still have my ‘day job’ as TIGI global technical director!

TIM SCOTT-WRIGHT THE HAIR SURGERY

We have some amazing team training planned to get those creative juices flowing ahead of our various stage presentations this year. Also coming up is the Schwarzkopf Professional Elite Symposium, which is fantastic.

Finally, we have planned a meeting with our landlord as we are now moving into phase two of our salon refurbishment where we plan to extend the salon further.

EMMANUEL ESTEBAN ANNE VECK

I’ve just done the hair for a photoshoot with a fashion magazine in London, although it’s all a bit hush-hush. I am also part of a hair team working on a fashion movie.

I have never worked with the director before, so it’s going to be good to see a fresh perspective. I’m then working on the Revlon Style Masters competition, with Desmond Murray and Miquel Garcia Cotado as my mentors.

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#CHedit

Nicola Clarke revealed as Color Wow creative colour director

THE KNOW-HOW THE INSIDE TRACK ON THE HOTTEST SALON IDEAS

Heat things up in your salon as California’s king of colour, Denis de Souza, brings you the latest trend

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L’Oréal Colour Trophy

DON’T MISS OUT!

Two huge competitions close for entries this month.

Go to stylemasters.com to enter Revlon Style Masters by 19 February, and lorealcolourtrophy.com by 26 February for L’Oréal Colour Trophy. Good luck!

Revlon Style Masters

‘SOMBRE’ IS BIG news with celebrities, and the grown-out surfer hair look that celebrates a deeper colour palette is set to become one of the most popular techniques in UK salons this year.

The colour trend is the ideal way to take clients from winter to the warmer months. “Sombre offers a real brightening of the face,” said Denis de Souza, Joico LumiShine ambassador.

“Clients love it, particularly during the dark days of winter, and there’s not such a stark colour contrast as with ombre.”

Denis believes the Joico LumiShine colour range, which launches here this month, is key to achieving the Sombre look, due to its ArgiPlex Technology, which restores 100 per cent of the amino acid arginine that colouring strips away. He was one of the first to coin the term ‘Sombre’, he explains: “I called it this as it’s really a ‘softer ombre’ with highlights starting two inches from the natural-colour roots, gradually going lighter.”

The hair star counts Olivia Wilde, Lily Collins and Mila Kunis as part of his clientele.

NICOLA CLARKE has been unveiled as the creative colour director for the Color Wow brand.

The adored colourist is based at London’s John Frieda Salon and has an esteemed list of A-list clients, including Kate Winslet, Gwyneth Paltrow and Sienna Miller.

Gail Federici, founder of Color Wow, said: “She’s part artist, part technician and part magician!

Nicola has a well-deserved reputation for creating the perfect combination of hair colour shades to complement individual skin tone.”

See who Nicola worked with at London Collections: Men on page 56

CAR PARK FEES ‘DETER HIGH STREET CLIENTS’ Local businesses including salons in small towns and villages could receive a boost in trade of between 30 per cent and 60 per cent if councils abolished high street car parking charges, according to Flexed. The car leasing company carried out a survey of parking and shopping habits that revealed towns and villages with free parking saw up to 60 per cent more cars parking in local facilities. The study claimed local shopkeepers saw takings up an average of 30 per cent, while 87 per cent of shoppers interviewed said they would be more likely to shop locally if parking was free.

Flexed is urging local authorities to see beyond raising revenue from car parking as even the smallest charge is enough to deter people from visiting. Company spokesman Mark Hall, said: “It can’t have escaped the attention of local authorities that supermarkets with free parking are packed to the rafters, while town and village centres are withering away.”

CREATIVE HEAD

14/01/2016 14:37

TAKE THE CHALLENGE THE 2016 COLOR ZOOM CHALLENGE BY GOLDWELL WILL INSPIRE YOU AND PUSH YOUR CREATIVITY TO THE LIMIT. DO YOU DARE TO D!SRUPT?

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ALLENGE H C M O O Z R O L O C L GOLDWEL 6 1 0 2 E H T W O H T U NEW WAY E L FIND O O H W A IN R E E R CA CAN ELEVATE YOUR

CR EATIV E HE AD PR OM OT ION

!

P U G N I O G FEEL LIKE YOU’RE ALWAYS one step ahead of everyone else? People around you are talking about balayage but you’ve already moved on to contouring? You need to enter the 2016 Color Zoom Challenge.

Amazing fashion meets stunning hair – that’s the essence of Color Zoom and at its heart is the Color Zoom Collection. Designed by the Goldwell Global Masters and former winners of the Color Zoom Challenge, it inspires stylists to push the limits of their creativity.

If you win the Color Zoom Challenge then you could be part of the team that creates a collection people all over the world will see and be inspired by. All UK finalists will receive unparalleled press coverage and the kind of experience you just can’t buy; not to mention the opportunity to showcase your work in front of 3,000 passionate stylists from all over the world in a live final at Global Zoom – taking place in Stockholm between 30 September and 3 October.

This year’s collection, D!SRUPT, is sure to entice stylists to pick up their scissors and colour brushes and enter the Color Zoom Challenge. Make sure you’re one and enter now.

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GO BIG OR GO HOME STOP WHAT YOU’RE DOING – YOU NEED TO ENTER THE 2016 COLOR ZOOM CHALLENGE AND YOU NEED TO DO IT NOW. HERE’S HOW…

TO WIN THE 2016 Color Zoom Challenge, you’ve got to give it your all. It’ll be hard work, but we guarantee it’ll be worth it. After all, if you win you could help create 2018’s Color Zoom Collection – and who wouldn’t want that on their CV?

THE THREE CATEGORIES THAT YOU CAN ENTER ARE: ● CREATIVE COLORIST – for Goldwell stylists who have more than five years of professional experience ● NEW TALENT COLORIST – for Goldwell junior stylists who have less than five years of experience ● PARTNER COLORIST – for stylists who have worked for Goldwell as a freelancer, trainer or guest artist Once you’ve chosen your category, you then need to create your own interpretation of the Color Zoom ’16 D!SRUPT collection and enter it into the photographic stage of the competition by 31 May. If you’re a national winner you will have the chance to participate in the grand finale at Global Zoom in Stockholm.

And as a global winner you will create the next Color Zoom Collection together with Goldwell.

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CR EATIV E HE AD PR OM OT ION

NATALIE CARA JONES, THE 2015 GLOBAL ZOOM WINNER FROM THE UK, REVEALS HOW WINNING HAS MADE AN IMPACT ON HER CAREER – AND HER TIPS ON HOW TO CREATE A SUCCESSFUL ENTRY…

“Think outside the box but never over-complicate things. Try to stick to the criteria and theme with plenty of planning beforehand. Also, never be scared to alter your original idea to achieve an image that will really stand out. Winning has made me see my future as a hairdresser in an exciting new light – I’ve had the opportunity to work with people who are so driven to create fresh, innovative ideas, they are inspirational”

DATES FOR YOUR DIARY 31 MAY Deadline for entries JUNE National judging takes place JULY UK winners announced at the Color Zoom Summer Party 30 SEPTEMBER TO 3 OCTOBER UK winners travel to Global Zoom in Stockholm to compete at the Color Zoom grand finale

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…

R U O L O C E H T T P U R DIS

GIRL, DISRUPTED DO YOU DARE TO DISRUPT? THE COLOR ZOOM TEAM’S 2016 COLLECTION CHALLENGES THE NORM AND ADDS A TRULY DISRUPTIVE TWIST TO HAIR AND FASHION Strong shapes meet organic fluidity. Shiny materials meet matte and frizzy textures.

Deep neutral backgrounds meet vibrant accents… only by disrupting the shape, colour and texture can new forms of creativity come alive. We dare you to engage with the D!SRUPT collection by the Color Zoom team and create a look that’s unexpected and utterly enthralling.

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DISRUPT THE SH APE…

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DISRUPT THE TEXTURE…

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“Color Zoom is the ultimate challenge for all stylists and the gold standard for creative work. It’s fantastic to be part of it” NEIL BARTON, 2010 GLOBAL COLOR ZOOM WINNER AND MEMBER OF THE COLOR ZOOM MASTER TEAM

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...AND !

N O I T AC

NGE IT’S YOUR TURN TO CHALLE W NO , ON TI EC LL CO T UP YOU’VE SEEN THE D!SR ME FOR YOU TO CREATE TI ’S IT .

ON TI EN NV CO H IT VE YOURSELF AND BREAK W AND, ABOVE ALL, DISRUPTI T EN ER FF DI , NG RI DA NG SOMETHI

ARE YOU UP TO THE

CHALLENGE? Find ou t and enter the Goldw ell Color Zoom Challe To discover more, call nge today.

01323 432100 or visit colorzoom.com

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13/01/2016 15:41

BUSINESS HOW-TO GUIDES

BECAUSE RUNNING A SALON IS COMPLICATED ENOUGH The no-nonsense guide to launching your business

The no-nonsense guide to PR & marketing

The no-nonsense guide to team building

The no-nonsense guide to customer experience

Start your own salon

Build a better team

Get noticed

The perfect client journey

Your name, your way – now take the first step

Educate and motivate your glamour squad

Make sure everyone’s talking about your business

Ensure your clients enjoy the whole ride, not just the destination

NOW BACK IN STOCK! 01 STARTASALONaw.indd 1

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03

02 BUILDATEAMaw.indd 1

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prmarketingAW.indd 1

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The no-nonsense guide to rules and regulations

The no-nonsense guide to expansion and franchising

Red tape and headaches

Branching out

All the xtras

Minimise the stress of running a salon

For salon owners who want more

A salon isn’t just about hair

06

05 HTG_Red Tape_GW6AW.indd 1

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The no nonsense uide to retail and merchandising

The no-nonsense guide to additional services

Sell, sell, sell!

Pump up the profits from your shelves

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Each 28-page guide is packed with “how-to” advice on retail, expansion, franchising and common business headaches. Buy individually, or grab the set!

11/08/2015 15:16

ONLY £5 !E EYA3 GCETH R 1F E

08

*Price includes second class postage to UK addresses.

Overseas orders will need to call 01434 610416

FOUR NEW GUIDES NOW AVAILABLE!

BU L8 OR GET A0L!* FOR £3

BUY ONLINE AT CREATIVEHEADMAG.COM/STORE OR CALL CREATIVE HEAD ON 01434 610416 p35 How_to_guides_GW1.indd 1

12/08/2015 11:28

TRY IT! We have 10 High Definition Illuminators to give away, visit creativeheadmag.com

Everything clients need to recreate catwalk-worthy looks at home can be found in the new Styling gift pack from Balmain Paris Hair Couture.

RRP £89.95 0800 781 0936

Expand your retail potential and help clients achieve a glowing complexion by adding the Illuminator from High Definition (formerly HD Brows) to your shelves.

RRP £23.50

The BaByliss PRO Rapido has a Ferrari-designed motor, for a high-speed airflow and smooth, fast styling. Zoom!

0844 801 6812 hdbrows.com

balmainhair.co.uk

Fudge Professional’s classic hairspray has been amped up and now provides a stronger hold – Skyscraper Extra allows you to create more extreme styles than ever before.

loves...

Diamonds are a girl’s best friend and never has that been more the case than with the new label.m Diamond Dust range. It contains a combination of black and white diamond dust, often found in skincare products, to transform hair and give it a luxurious and luminous glow

RRP £9.95

fudgeprofessional.com

Paul Mitchell’s The Conditioner is back! The original leave-in features a limited edition bottle cloak to celebrate the brand’s continued support of Cruelty Free International.

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Irresistable retail consumers will want to snap up, selected by SJ Corfield-Smith, editor of Layered

020 7845 6333

RRP £13.95 0845 659 0011

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Clients who crave the natural look will go wild for the Nude line-up from Schwarzkopf Professional’s Igora Royal.

IN-SALON SERVICE 0800 526741 schwarzkopf-professional.co.uk

Joico’s new LumiShine re-strengthens hair as it colours, providing rich tones, coverage against greys and a twice-as-shiny finish.

IN-SALON SERVICE 0845 071 2326 joico.com

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American Crew’s threein-one Tea Tree shampoo, conditioner and body wash provides a quick and easy solution for busy men on the go.

RRP £14.50 020 7391 7440 americancrew.com

CREATIVE HEAD

14/01/2016 14:38

#CHedit

LAUNCH OF THE MONTH

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

EVERY CLIENT THAT sits in your chair has a unique hair type, and so they have unique concerns.

One-size-fits-all simply isn’t enough any more – dry lengths can be combined with oily roots and hair that suffers from frizz might also lack volume. Even siblings can have very different hair types – something celebrity sisters Poppy and Chloe Delevingne discovered when they became global brand ambassadors of the newly re-launched System Professional from Wella Professionals. Each client’s hair is analysed and their EnergyCode revealed, and the right products prescribed. With over 174 million combinations, they can be sure that they are getting something bespoke and tailored to them.

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RRP FROM £20.50 01202 595700 systemprofessional.com

IT’S ALL ABOUT... THE BLOW-DRY Your Hair Assistant from Davines is a range of haircare and styling products that helps both stylists and clients master the art of the blow-dry, for a perfect finish in the salon and at home.

Shu Uemura Art of Hair’s Straightforward Blow Dry Oil cuts drying time and nourishes and conditions the hair for gorgeous shine and a tangle-free finish.

RRP FROM £18.90 020 3301 5449

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CREATIVE HEAD

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RRP £22

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R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I have always been fascinated by hair and fashion trends. What I love is that with the right amount of time and resources you can create any style, shape and texture with hair.

RYAN STEEDMAN

AGE: 23 SALON: HEADMASTERS CAMDEN

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Landing the cover of Vogue – it’s such an iconic magazine! I would love to work with Kylie Jenner, I admire how she pushes the boundaries with her hair so you could experiment with different hair looks.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Moving to London. Following this, joining the Headmasters Pro Artistic Team and then having the opportunity to work at London Fashion Week. Finally, working on X Factor last year was an amazing highlight!

WHERE DO YOU SEE YOURSELF IN 10 YEARS? Heading up a team at Fashion Week, being a finalist for an award and being an in-demand session stylist around the world.

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Inside story ADAM & EVE HAIR READING

A THOROUGHLY TEMPTING new salon interior, Adam & Eve Hair’s owner Tony Swales and manager Yvonne Janes have created an elegant original with help from Terry Bunn of Laceys/Excel UK, using carefully chosen Salon Ambience pieces throughout. Removing the walls of the old staff room and installing a smoked glass divide has created a feeling of privacy for clients while they relax in the sumptuous Luxury backwash chairs. Building storage units and placing Salon Ambience backlit On The Wall shelving produces a vivid focal point, while painting this area a darker grey divides it from the main area. A few well-placed lights around the perimeter also pools light to create beautifully faded tones. Streamlined Titanium mirrors have a sharp, timeless style, alongside the sleekly modern You styling chairs, creating interest and pops of colour everywhere you look.

HOT BUYS OPERATIC MASTERPIECE Want something stylish, comfortable and that affords your client a little extra privacy?

Look no further than the Bergére wash from Maletti’s Boheme collection – with the extra high arms and elongated corners, clients feel enclosed in their own little world.

PRICE: from £2,960+VAT 020 3207 2032 info@maletti.co.uk

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MIMI ET MINA NOTTING HILL

Specialising in extensions, Mimi et Mina has landed in west London to deliver bespoke care for those who love wefts and adore French style.

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THE BUSINESS EDIT FROM INSIDE

THE SALON

JANET MAITLAND

JANET MAITLAND HAIR EXCELLENCE I think the statistics for injuries in the hair and beauty industry might be true as it’s the sort of thing no one takes particularly seriously until it happens to them. It helps to nominate a person in the salon to look after the health and safety of your business. If something goes wrong in the salon, the first thing that your council will ask for is your accident book, how the incident was handled and they will investigate your risk assessments. It’s absolutely vital that you’ve got these to hand. Most accidents could be classed as trivial or too small to report, but if something serious happens, such as someone falls off a chair changing a light bulb rather than using steps, then remember it will be the salon owner, not the employee, who will get the blame and the claim. So salon owners must take safety seriously.

ARE HAIRDRESSERS PARTICULARLY ACCIDENT-PRONE? NEARLY HALF OF HAIRDRESSERS and beauty therapists say they have been injured at some point at work, making the industry one of the most accident-prone in the country, according to a survey by price comparison site Confused.com. The study argued hairdressing and beauty jobs beat others such as electricians, plumbers and police officers in the accident and injury stakes. The most common types of injuries at work were cuts, sprain and burns, followed by broken bones.

“Hairdressing staff deal with chemicals, hot water, electricity, potentially wet floors and the public – all in a bustling, distracting environment. This varied job description can expose staff to a variety of risks,” admits Angela Byrne, general manager at Easydry.

“All salon owners should know their rights and their duties with regard to health and safety, and if they’re in doubt about a particular topic, they should get help from Habia or another industry body. They also need to ensure they keep records, such as PAT testing, accident reports, first aid training and so on.”

During 2016 the NHF is running a new programme of first aid training for salons and has developed a health and safety box.

The pack, literally packaged as a cardboard box, includes a health and safety guide, risk assessment templates, a first aid kit and box location sign, a health and safety poster, fire action sign and accident book. Also included are the NHF Guide to Allergy Alert Testing and

Colour Products as well as a health and safety guide to hair products.

“Cuts from scissors and burns from hot water or irons can happen, but we ensure we run our business close to health and safety regulations. Between a safe working environment and good management we don’t get too many mishaps,” says Neil Atkinson from Mahogany Hairdressing group. “We do however understand the importance of rules and regulations in this area and have processes in place to ensure these types of injuries are kept to a minimum.”

However, Ian Marshall at Spargo in Brentwood casts doubt on the industry being one of the worst when it comes to accidents.

“Being an ex-builder I know the sort of injuries that happen on site and trust me, the injuries in a salon are nowhere near as bad,” he argues. “Yes, there may be more, but they are only small and not life threatening. We make sure we always have staff on site that have been through first aid training so any situation can be taken care of.

“This year four members of the team gained their first aid certificates.

We have so few incidents in the salon most of the contents in our first aid box goes out of date!”

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CREATIVE HEAD

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CREATIVE HEAD SITS DOWN WITH VALERIE DELFORGE, HEAD OF TREATWELL BUSINESS ACADEMY

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! CREATIVE HEAD: Tell us about the Treatwell Business Academy…

VALERIE DELFORGE: The Academy is set up to support salons in becoming more commercially aware and helping them to take every opportunity to grow. We have one module currently on how to increase your occupancy and we’re also creating some shorter workshops on specific subjects, where networking will also play a big part.

CH: What are the key areas of education you’ll be focusing on?

VD: Retail, social media, networking, data and diary management.

CH: What will make the academy different?

VD: We can invite all experts, brands and key businesses to one hub, where owners and managers will be able to learn from the best! We’re completely free, we’re not in competition with anyone and we want to enhance the knowledge of business out there. And you don’t have to be on Treatwell to attend!

To sign up, just email Valerie. delforge@treatwell.com.

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TREVOR SORBIE MBE

What do you know now that you wish you had known when you started?

Kellie Dobson Hair @LookingGlassHB That the ‘romantic’ dream of going into business is not so romantic! There are so many facets of business that demand your time and are a long way from the craft that you love. So my advice is to surround yourself with experts in each field if you’re going to run your own venture.

Who inspires you and what has been your proudest moment?

@easydryintl Life! People I meet and work with. We’ve just launched a new academy in Covent Garden and I’m seeing work from my team there that is exciting. And I was so proud to receive my MBE. A bit of an obvious one – what’s your favourite ever haircut?

@misterhaircare The Wedge, no contest! It was the first haircut to get a double page spread in Vogue. The Wedge captured the spirit of the time and was the point at which I understood the power of invention.

What keeps you enthusiastic for the industry on a day-to-day basis?

@SalonBeeline The youth of today, they remind me of when I was growing up in hairdressing. My hair goals have now taken a side-step: I see myself like a football manager so I’m enjoying bringing up the new blood in my artistic team. My other plan is to roll out My New Hair internationally, supported by L’Oréal Professionnel, and to open one or two more salons soon...

What advice would you give to those starting out?

Kai Wan, P.Kai Hair @KaiWan17 Learn the entire craft of hair. Don’t try and be a star overnight – it takes years of passion and dedication. Forget trying to be famous, concentrate on the work.

Up next: Nicky Clarke OBE! Email amanda@alfol.co.uk or tweet @creativeheadmag

ON THE QT FORGET THE SMALL TALK – Cardiff hair group Bauhaus is offering customers the option of a ‘quiet chair’ at its two salons in the city’s centre,

one of which has just been refurbished. “We wanted to take the embarrassment away, and for customers to know we won’t be offended if they don’t want to do the small talk often associated with visiting the hair salon,” said owner Scott Miller.

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HELPING YOUR

We have a programme of events and workshops for you and your team to help develop and grow your business • How to increase your profits • Using Facebook to grow your business • Emergency first aid at work • Pensions auto-enrolment • Focus on hair loss • Barbering and beauty workshops • Competitions

Plus many more…

To get involved and for more information about our upcoming events

Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/grow

LIFE LESSONS

PHILIP BELL

ISHOKA, ABERDEEN In the words of Robbie Williams, No Regrets is my life philosophy. Yes, there are things I wish I had done differently but I have no regrets because I gave it a shot and have made the most of every opportunity I fought for.

When you run a salon, accept that finding a balance between creativity and successful business will force you to compromise. I’ve had to make difficult choices, but looking back, I can see they were the right ones to make.

I feel that some of the youth today don’t maximise the opportunities out there.

My generation had to fight, and as a result pushed the creative boundaries. There are a few today but often I see photographic collections that are too close to the original inspiration.

This wouldn’t have been tolerated when I was growing up.

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DREAM BIG

FULFIL A CLIENT’S HAIR DREAM AND PRICE IS NO CHALLENGE, SAYS KEN WEST KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

IT’S INTERESTING that this issue of they hear the expression ‘value for money’ Creative HEAD has a feature on hair they automatically focus on low cost. extensions because, to put it simply, hair American billionaire investor Warren Buffett extensions are merely a giant upgrade. once said: “Price is what you pay. Value is An upgrade is just something over and what you get.” Some people think that a Rolls above the kind of service that a client would Royce is great value because it’s the ultimate normally have and yet extensions are probably in automotive engineering, quality and luxury. the most expensive upgrade ever. So why is it I once dreamed of owning a BMW, any BMW. I that clients are prepared to pay so much for a just wanted to own one. My first was not brand service that is basically upmarket fake hair? new, nor was it particularly cheap, but it was Well, it’s simple really. Extensions fulfil a my dream and I was happy to pay the price. dream, it can be for longer or thicker hair, or That was 30 years ago and no other car has whatever hair dreams the client has. So how meant the same since. come they are prepared to pay so much for So what am I trying to say to stylists? Well, this service? And how can stylists use the if they find out what their clients truly want, power of a dream in other areas? then they will be happy to pay to upgrade to Our first challenge is in the heads of our fulfil their dreams. team. I often find that young stylists have Stylists have all of the answers, if their never paid for a haircut. Their parents used to clients dream of a different colour, pay for them and then they got a job in a salon they can do it; if they dream and haircuts became free. They have never of better hair condition, parted with their own cash and therefore a they can do it; if they haircut has no value to them. dream of a different If it does have a value, then that value look,then they can do is £0.00. Because that is what they have it; and if they can’t then always ‘paid’. So when they come to charging that’s another issue for a client, their perception is that a haircut is another day. expensive. It therefore follows that any form of upgrade is even more expensive.

PLEASE GIVE KEN FEEDBACK They also perceive the word Email him directly on KenW@365Hair.com value as equal to cheap, so when

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SCOTS MUST PREPARE FOR TAX CODE CHANGE Scottish hairdressing and beauty salons and barber shops are being warned they need to speak to their payroll provider or administrator to make sure they are ready for a change in income tax rules in Scotland due to come into effect from April.

A new Scottish rate of income tax is due to come into effect from 6 April, as part of giving Scotland greater devolved powers. HM Revenue & Customs began sending out letters about the change to those it had identified as being Scottish taxpayers during December.

The move will not change how salons report or make payments for income tax or affect National Insurance Contributions but it will mean employers will have to apply a new “S” tax code to employees classed as Scottish taxpayers.

All Scottish taxpayers will be sent a new tax code prefixed by an “S”, and so HMRC has recommended businesses make sure their payroll software is up to date and they are able to apply the new tax codes.

Employers will not need to show the Scottish rate separately on P60 forms or payslips, but they will need to show the Scottish tax code, HMRC has said.

HAIR AND BEAUTY INDUSTRY ADDS £7BN TO UK ECONOMY HAIRDRESSING, BARBERING and beauty businesses in the UK employ nearly 300,000 people, young people flock to it as apprentices and it’s a hotbed of entrepreneurship, statistics collated by the NHF have revealed.

The figures have also highlighted the contribution the industry makes to the UK economy, with its 40,000 predominantly small and micro businesses turning over some £7bn, with more than a quarter of these (26 per cent) located in London and the south east.

Opening a hairdressing salon or barbershop is the fifth most popular choice when people are looking to start up a business, the figures showed.

Nearly three quarters (72 per cent) of salon owners are female. And more than half of the industry is made up of people aged 16 to 34, with young women aged 25 to 34 the largest single

group. More than four out of 10 (44 per cent) of those working within hairdressing and barbering are self-employed.

The industry is also a popular destination for apprentices, with some 15,000 apprentices coming into hairdressing in England in 2013/14 (the most recent figures available), making it the tenth most popular.

Paul Curry, president of the NHF, said: “These new figures highlight the vital contribution that hairdressing, barbering and beauty make to the UK economy, and to high streets up and down the country. Long may our industry continue to grow and to thrive.”

The full 2015 Industry Statistics for Hairdressing, Barbering and Beauty are available to download at nhf.info/nhf-guides

BUY A BOX OF SAFETY The NHF has launched a health and safety “box” to help salon owners keep their staff safe.

The pack, literally packaged as a cardboard box, is designed to contain everything a salon needs to comply with health and safety legislation and is specifically tailored for hair salons and barbershops.

The box is available to buy through the NHF’s online shop at nhf.info or by ringing 01234 831965.

Vision for apprentices revealed The government in December set out a five-year “vision” for the future of apprenticeships in England. However, details on how future funding structures are set to work aren’t expected until the spring. Nevertheless, the document did clarify some of the government’s thinking around apprenticeships. This included confirmation that, from April, salons will no longer have to pay National Insurance Contributions for apprentices aged under 25 and that the Apprenticeship Grant for Employers will now continue until summer 2017. NHF president Paul Curry said both these announcements were welcome and “a positive sign that the government is aware of the worries many small businesses have around its planned changes to how apprenticeships are funded.”

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info CREATIVE HEAD

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INSPIRED

LEARN FROM THE BEST

TREVOR SORBIE MBE HAS UNVEILED EDUCATION SPACE TO OFFER UNRIVALLED INSPIRATION AND TRAINING… AND A CHANCE TO HEAR FROM THE MAN HIMSELF

THE TREVOR SORBIE BRAND is synonymous with exceptional hairdressing, so it’s fitting that the salon group has just launched Education Space at its flagship Covent Garden salon on Floral Street in London.

“Continued learning is the key to success. Everyone who goes on my salon floor has training in my methods. The Education Space is a natural evolution,” explains Trevor.

Trevor Sorbie Salons has a strong heritage in education and its teams regularly travel the world hosting shows, seminars and workshops. With the launch of the brand’s Education Space, Trevor aims to bring his teams’ collective experience to one place so that everyone can have the opportunity to learn from such an esteemed group. “We have always had something to say and shared it around the world for many years. Now we have a focal point in the heart of London,” he adds.

Alongside its core courses, the Education Space aims to offer something different, including the Trevor Sorbie Uncovered evenings. These biannual events will debut the latest collections from the Trevor Sorbie Artistic Team and Trevor will talk about his career and the future of the industry.

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Q&A WITH TIZIANA DI MARCELLI, INTERNATIONAL EDUCATION DIRECTOR AT TREVOR SORBIE CREATIVE HEAD: Can you explain the education offering from Trevor Sorbie Salons?

TIZIANA DI MARCELLI: We have a core programme of seven

courses, including Classic and Creative in Cutting and Colour, as well as Foundation and Avant Garde in Long Hair. We also have specialist courses with our artistic director and two-time Most Wanted Creative Talent winner Johanna Cree Brown, along with tailored education to suit everyone’s needs. Our core course is Look and Learn, because it incorporates every element of Trevor Sorbie’s work.

CH: Who can attend?

TDM: Every course is open to a hairdresser who is willing to learn or wants to update their techniques.

CH: Who will be teaching the courses?

TDM: All members of the Art Team, as well as special appearances from Trevor Sorbie and Johanna Cree Brown.

BOOK IT! Call 020 7395 2906 or email education@trevorsorbie.com

Be inspired and grow your skills with Trevor Sorbie. For more details about the Education Space, visit trevorsorbie.com/academy CREATIVE HEAD

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HAIR by ABACUS HAIR

COMPETITION NOW OPEN ENTER ONLINE THIS IS YOUR STAGE, YOUR MOMENT TO SHOW YOUR CREATIVITY, YOUR PASSION FOR HAIR COLOUR & TRENDS. Where does your talent lie?

Choose your category...

• L’Oréal Colour Trophy Award • L’Oréal Men’s Image Award • Mizani Afro Look Award • L ’Oréal Colour Trophy Star Award (previously Young Colourist Award) To enter, please visit www.lorealcolourtrophy.com.

For more information, please contact your L’Oréal Professionnel Account Manager or call 020 8762 4555.

Closing date 26 February 2016.

LOREALCOLOURTROPHY.COM

LOrealProUK

LOrealProUK #LCT16

GROW YOUR OWN WAY SATISFY YOUR NEED TO BE CREATIVE WHILE INVESTING IN YOUR CRAFT WITH GOLDWELL ALL ARTISTIC SOULS need to grow and develop their skills; Goldwell knows how important it is to satisfy those creative impulses while letting you develop your talent at a pace that suits you.

Goldwell’s unique education programme aims to meet all of your creative and commercial needs and will help take your work to the next level – creatively and technically. All of the brand’s courses have been developed by stylists like you and are taught by the very best in the business.

And because Goldwell understands how difficult it can be to leave the salon, it’s bringing its education programme to you with a series of interactive and exciting seminars that are taking place nationwide, including in Cardiff, Manchester and Edinburgh. They’re perfect for people looking to increase client loyalty, develop and refine their technical skills and supercharge their commercial appeal.

They will take place across the country and throughout the year, so there’s nothing stopping you from taking hold of your career and becoming the best.

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STEPS TO SUCCESS GOLDWELL HAS A COURSE FOR EVERY STYLIST, BUT HERE ARE JUST A FEW OF OUR FAVOURITES

Master Stylist Program

Achieve a new level in cutting and styling by becoming a Goldwell Master Stylist. A truly great hairstyle is not just the quality of the cut, colour or style, but the seamless integration of all three. Master all three components with this programme. Start with ESSENTIAL SHAPES before going onto the CONTEMPORARY SHAPES seminar.

ESSENTIAL SHAPES Price: £325 Duration: three days Location: London Dates: 4 to 6 April, 20 to 22 June and 6 to 8 September CONTEMPORARY SHAPES Price: £225 Duration: two days Location: London Dates: 10 to 11 May and 18 to 19 October

Kerasilk Premium Haircare Seminar

Discover Goldwell’s new premium hair care to bring you and your clients’ aspirations to life. You will learn how to successfully implement and perform five customisable salon treatment services to set yourself and your salon apart from the competition, gain new clients and generate turnover.

Price: £100 Duration: one day Location: London Dates: 30 March, 5 July and 28 September

Kerasilk Keratin Treatment Service Seminar Become an expert on how to take unmanageable, frizzy hair from frustrated to fabulous. Learn how to use smoothing treatments to change

the texture of the hair without chemical damage and how to tailor the formula to meet any client’s needs or demands.

Price: £100 Duration: one day Location: London Dates: 4 May and 8 November

Mikaela Martin – The Business Communicator

Award-winning salon manager Mikaela is co-owner of Spirit Hair Company and has also spent 16 years working in the world of corporate sales and marketing. You will discover the secret to understanding people, how to overcome your fear of selling and much more.

Price: £100 Duration: one day Location: London Date: 14 March

“I love the business opportunities Goldwell brings to salons. Its new Kerasilk seminars are a great way to learn how to successfully implement and perform the five customisable salon services that make up the amazing new Kerasilk range” MARK LEESON, GOLDWELL GLOBAL CREATIVE AMBASSADOR

Want to book a course? Call Goldwell on 020 3540 1200 or visit goldwell.com CREATIVE HEAD

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Erdem A/W15

Erdem A/W15

Ever wondered how hair is created for the catwalk?

Bumble and bumble reveals all

Erdem A/W15

Erdem S/S16

S S E C AC L L A S A E R E A L B M BU D N E A L B M BU RDEM E T A

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Erdem S/S16 Anthony Turner

“It’s such a pleasure to be able to work with Bumble and bumble – its team is the most trustworthy, capable, talented and professional that I have had the pleasure of working with” ANTHONY TURNER, LEAD STYLIST FOR BUMBLE AND BUMBLE AT ERDEM

WHAT HAPPENS WHEN two innovative and creative brands come together for London Fashion Week? A pairing that pushes boundaries and a vision that is incomparable; a partnership between Bumble and bumble and Erdem.

The creative collaboration began in February last year at London Fashion Week A/W15. Anthony Turner, already an in-demand session stylist and Erdem’s choice for lead hair stylist, came on board to front the hair team.

While hair briefs can change at the drop of a hat once you’re backstage (you never know what a model’s hair will look like after her previous show), the lead hair stylist and designer will meet beforehand to discuss the inspiration behind the designer’s latest collection, enabling the session stylist to go away brimming with ideas for how the hair could complement the collection.

Following Erdem and Anthony’s brainstorm, a hair

test is carried out about a week before the show.

For the past two seasons, Bumble and bumble has attended the hair tests for Erdem to support Anthony Turner, who says: “At the test, we get to experiment with hair ideas and the Bumble and bumble products, which ultimately helps me achieve the final look.”

Bumble and bumble provides Anthony with key stylists from the Bb.Salon Network to assist him and his team as part of the brand’s wider collaboration with salons, giving them an insight into the process of trend creation at LFW. For A/W15, the inspiration for the collection was Alfred Hitchcock meets Grey Gardens, so the hair team was charged with creating slept-in, slightly dishevelled ponytails to give the models an air of eccentricity.

With 20 models to prep and style, it was a case of all hands on deck and the team frenetically worked together to make it happen.

“It is such an honour to be able to partner backstage with Erdem. Working season after season with the brand and Anthony Turner enables the Bumble and bumble team to experience fashion at its best” MARK COATES, BUMBLE AND BUMBLE NATIONAL EDUCATION MANAGER To find out how you can become a Bumble and bumble salon and have the opportunity to work backstage at London Fashion Week, call 07747 648935 or visit bumbleandbumble.co.uk CREATIVE HEAD

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Styled by Bb.Global Artistic Director Laurent Philippon.

DEDICATED

TO

THE

CRAFT,

CULTURE

AND

COMMERCE

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HAIRDRESSING

M a ke h a i r d r e s s i n g h i s t o r y w i t h u s . To j o i n t h e B b. S a l o n N e t w o r k , c a l l 07 747. 6 4 8 .9 3 5 o r v i s i t b u m b l e a n d b u m b l e.c o.u k /s a l o n s .

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CR EATIV E HE AD PR OM OT ION

ALL IS FORGIVEN *Defined with input from HIT Team and PPS

IF WE SAID YOU COULD INSTANTLY REVERSE THREE YEARS OF HAIR DAMAGE, WOULD YOU BELIEVE US? BECOME A BELIEVER WITH THE IMPROVED BC REPAIR RESCUE BY SCHWARZKOPF PROFESSIONAL IF HAIR COULD TALK, it would tell you some stories, not least of all the damage that’s been done to it.

Did you know that over the course of three years, a client’s hair will go through 12 or more colour changes, six highlights services, six weeks or more of UV exposure, 180 hours of blow-drying and 500 cleansing shampoos?* It’s time clients started making amends for all the damage they cause their hair with BC REPAIR RESCUE by Schwarzkopf Professional.

The hair saviour is back and is even stronger than before, repairing the hair from within at the cellular level using all-new Reversilane and Cell Perfector technology. So just how does BC REPAIR RESCUE reverse three years of damage?

When hair becomes damaged, the outer layer (cuticle) becomes rough. Especially severe damage can cause the inner structure (cortex) of the hair to break too, creating gaps in the hair. The result is that the hair loses its strength, elasticity and shine.

Most haircare products only treat the hair cuticle layer, but BC REPAIR RESCUE goes a step further by replenishing the inner cortex, meaning damage can be repaired with just one application. New Reversilane technology then seals individual hair strands with anti-hair breakage protection, leaving hair looking visibly strengthened and repaired with renewed elasticity and shine.

Not only has the whole range been revamped, but two new hair heroes are joining the BC REPAIR RESCUE range.

The BC REPAIR RESCUE SOS Elixir is a threephase intensive treatment, nourishing hair and restoring the inner cortex. It is designed for use as a conditioning treatment after shampooing and can also be used as a primer before an intensive treatment. BC REPAIR RESCUE Nutri-Shield Serum is BC’s first dual-action serum that replenishes the hair structure while protecting against damaging UV rays and temperatures of up to 230°C. So whether your client is looking to turn back time at home or with an indulging salon treatment, BC REPAIR RESCUE by Schwarzkopf Professional is the answer.

WIN! Tell us your best hair #RescueHeroes story for a chance to win BC Repair Rescue products. Visit creativeheadmag.com for more

Reverse the signs of damage with BC REPAIR RESCUE by Schwarzkopf Professional. Call 0800 526741, visit schwarzkopf-professional.co.uk or facebook.com/schwarzkopfprofessionalunitedkingdom CREATIVE HEAD

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13/01/2016 15:53

windleandmoodie.com

Experience our innovative approach to haircare products and education “The products are wonderfully crafted, simple in form and made in Britain. Could not have imagined shampoos could be so different!”

Nick Saywood, The Hair Shop, Hitchin “Windle & Moodie brings functionality back to products, with a unique and fresh approach, true to hairdressing.”

Nelson Brown, Browns, Dumfries “The Windle & Moodie seminars are very inspirational, thinking out-of-the-box and drawing on years of editorial heritage.”

Albino Dente, Al Couture, Cambridge Call on +44(0)20 3326 8182 / +44(0)7717 480649 or email at: orders@windleandmoddie.com

Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

THE WRIGHT THE SCREAMS WERE PIERCING. Extra security was summoned to the stage. Such was the frenzied excitement at the Headmasters Awards when TOWIE legend and Heart FM DJ, Mark Wright, was revealed as host of the night’s proceedings. And much like the 1,000 strong audience – including awards judges Guy Kremer and Zoë Irwin – it was clear he had a ball! It was a spectacular night at Battersea Evolution, and everyone was in the mood to celebrate a standout year for Headmasters, now 56 salons strong and celebrating more than 550,000 clients visiting in 2015. Long service awards, the HM Honours List for those who take more than £100,000, a Fiat 500 given away to one lucky member of staff… it was a fantastic mix of ways to recognise the Headmasters crew. And there was a little artistic inspiration too with the Transition collection from the Art Team. And because they all have so much fun at this regular January bash, the brand has decided to launch a summer party too – Ministry of Sound, you’d better be ready!

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Siobhan Jones and Jonathan Soons

moves

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13/01/2016 13:15

Surbiton salon Sophia Kyriacou Jessica Snadden and Jayde Blunden

Aliona Davy

Jurgita Massara

Kamil Czywil

Balham salon Alan Luckhurst

Alexandra Howard Earlsfield salon Wandsworth salon

And the winners are…

Emily Streek

CHRISTINE SANDERS FUTURE STARS AWARD: Aliona Davy, Putney Academy MEN’S IMAGE: Alexandra Howard, Staines WOMEN’S IMAGE: Jessica Snadden & Jayde Blunden, Wandsworth GHD CREATIVE AWARD: Sophia Kyriacou, New Malden COLOUR HEROES AWARD: Jurgita Massara, Sutton Academy MOST CHARITABLE SALON: Surbiton RETAILER OF THE YEAR: Alan Luckhurst, Richmond BUSIEST COLOURIST OF THE YEAR: Kamil Czywil, Shepherds Bush BUSIEST STYLIST OF THE YEAR: Emily Streek, Farnham MANAGEMENT TEAM OF THE YEAR: Earlsfield BEST RECEPTION TEAM Wandsworth SALON OF THE YEAR: Balham

CREATIVE HEAD

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INSPIRED

ASPIRE TO GREATNESS Show the world what you can do with the Wella Professionals TrendVision Award and turn your career up a notch

FANCY DEVELOPING your creativity and improving your skills? Maybe raising your profile and receiving money-can’t-buy experience?

The Wella Professionals TrendVision Award will do all this and more. There are four stages to the annual competition (Photographic, Regionals, UK & Ireland Final and International Final) and each stage will challenge and inspire you. The photographic stage is now open for entries and we’ve created a step-by-step guide to help you on your way. Enter before 24 March and set out on the path towards stardom in the hairdressing world.

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HOW TO ENTER WELLA PROFESSIONALS TRENDVISION AWARD 2016 STEP 1:

CHOOSE YOUR CATEGORY CREATIVE VISION

This replaces the previous Young Talent category and is open to hairdressers of all ages. Express your creative vision with either a cut and finish and/or dressing hair with an editorial, catwalk feel.

COLOR VISION

This category is open to hairdressers of all ages and recognises the best in class colour work with a focus on beautiful, wearable and inspiring, salon-relevant hair.

STEP 2:

RESEARCH WELLA’S SEASONAL TRENDS

Choose the Wella Professionals 2016 trend that inspires you the most and create your own vision. Make sure you attend the TrendVision Insight Events and Wella’s Discover TrendVision Award seminars to get top tips and all the details on the trends.

STEP 3:

CHOOSE YOUR MODEL

Remember you need to create a significant change to your model’s hair, so it’s a good idea to book an assistant or make-up stylist.

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CR EATIV E HE AD PR OM OT ION

“My top tips for anyone enterin g would be to select the most app ropriate model for your vision and do suits them. The finished look ensure what you is paramount, don‘t overcomplic ate it. Remember, less is more” DARREN AMBROSE, D&J AMBROSE

n an amazing journey” me a confidence boost. It has bee en giv and ly tive crea l leve t “It’s taken me to the nex VISION WINNER ATIONAL PLATINUM COLOR INTERN , TRENDVISION AWARD 2015 CRAIG CLARK, HOB SALONS

To request a ard TrendVision Aw ntact co , 2016 Entry Pack ts Team on the Wella Even or email 0845 6018 128 @ wellaevents.im pg.com

STEP 4:

REALISE YOUR VISION

Keep the following judging criteria for your category in mind:

CREATIVE VISION JUDGING CRITERIA:

• The candidate must demonstrate a significant change to the model’s hair, using their own vision but clearly inspired by Wella Professionals’ 2016 seasonal trends.

• The cut and colour should work in harmony and have a strong editorial link.

• Models do not need to be professional and make-up and clothes should complement the overall look.

COLOR VISION JUDGING CRITERIA:

• Candidates must demonstrate their vision of a beautiful and wearable, salon-relevant total look.

• Colour work must reflect the ability of the colourist to create a tailor-made end result.

• Make sure the look fits the model. There should be no hair up work in this category.

STEP 5:

SUBMIT YOUR PHOTOGRAPHIC ENTRY BY 24 MARCH

You will need to submit a completed entry form along with two photos of your model: one before and one after.

DISCOVER MORE! For more details, visit wella.co.uk/trendvision

For the latest Wella Professionals TrendVision Award news, like Wella UK on Facebook and follow WellaPro on Twitter CREATIVE HEAD

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13/01/2016 13:18

IT’S COMING! GREAT MINDS. BIG IDEAS. POWERFUL STORIES.

GROW YOUR SALON BUSINESS

10 YEARS

20-21 MARCH 2016 Park Plaza Riverbank Hotel, London

WEEKEND PASS £225*† DAY PASS £115†

BOOK NOW 01434 610944 50-55_Salon Smart.indd 2

13/01/2016 13:20

Inspiring speakers Practical workshops Case studies Q&A sessions NEW! Showcase Non-stop networking

HEAR FROM THEM ALL

Marcus Allen Harrods Urban Retreat Nick Clark 93ft Nicky Clarke OBE George’s Hairdressing Laura Glazebrook and Sofie West LWPR Simon Harris mysalonmanager.co Katie Mulcahy Dale Hairdressing Jayne Prigent Jas Hair Group Adam Reed Percy & Reed Lee Stafford Ken West 3•6•5 Abby and Karly Whittaker Sarah Hodge Hairdressing Mitchell Wilson Laundry Tony Wood Tony Wood Hairdressing CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

CREATIVEHEADMAG

#SALONSMART16

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TWO DAYS. ALL THIS!

Sunday 20 March

14.00 Hotel check-in opens for Weekend Pass ticket holders 15.15 A welcome to Salon Smart from Creative HEAD publisher Catherine Handcock

15.55 Marcus Allen

A firm Salon Smart favourite, Marcus Allen – group head of salon at Urban Retreat Harrods – will be focusing on recruitment and team development this time around, with an aim to employ 10 new members of staff in the months leading up to the event.

Look out for his unique diary of his recruitment journey.

15.25 Jayne Prigent

Owner of Salisbury salon group, Jas Hair – two-time winner of Most Wanted Best Local Salon and celebrating 25 years in business – Jayne Prigent is passionate about her local community, actively championing independent businesses and urging customers to ‘shop local’. But she’s not afraid to put her own business first in order to grow it in new, different and exciting ways. Hear about the experiences (some good, some not so!) that have seen the profile of the Jas Hair salon group soar.

19.30 Time to eat

Three-course dinner with wine. Enjoy!

21.00 Adam Reed

Sit back and enjoy a creative presentation by – and conversation with – Most Wanted Hair Icon Adam Reed and his Percy & Reed team.

18.00 Meet & Mix

Sip a glass of bubbly and talk shop with Marcus Allen, Simon Harris, Lee Stafford, Ken West and Abby and Karly Whittaker in this convivial session.

22.15 Goodnight!

Overnight accommodation with breakfast, based on two sharing a twin/double room, is included within the Weekend Pass ticket price.

WEEKEND PASS £225*† DAY PASS £115†

BOOK NOW 01434 610944 50-55_Salon Smart.indd 4

13/01/2016 13:22

Monday 21 March

09.15 Catherine Handcock introducing the theme of the day: how to get noticed 10.30 The Salon Smart Workshops 09.40 Roll up your sleeves for Salon Smart’s Mitchell Wilson masterclass. Part 1 focuses on how to and Nick Clark market your salon and team to clients, Laundry in Sheffield stormed to victory as Most Wanted Best New Salon in 2014, with a branding and communications strategy that blew everyone away. Hear from owner Mitchell Wilson (pictured) and designer Nick Clark on how they got it right.

10.00 NEW! Famous 4:5

The Boutique Atelier’s Richard Phillipart talks about balancing international Fashion Weeks and his Cheshire salon.

10.10 Laura Glazebrook and Sofie West Not everyone can afford to hire a PR agency.

Here, Laura Glazebrook and Sofie West from LWPR (selflessly!) share tips and tricks for a DIY strategy that will turn all the right heads.

CREATIVEHEADMAG.COM/SALONSMART

13.50 Team Talk: George’s Hairdressing

while Part 2 focuses on how to work with local and national press. Unmissable.

11.20 NEW! Famous 4:5

15.05 NEW! Famous 4:5

Magic Scissors founder Tony Wood talks about his charity initiative in this quickfire pop-up session.

11.30 Ken West

The education director for 3•6•5 reveals how a drop in young people pursuing hairdressing has impacted training.

15.15 The Salon Smart Workshops Time to attend your second session.

16.00 The Nicky Clarke story

Ninety minutes of business networking with leading industry brands, including Goldwell, KMS California, 3•6•5, BaByliss PRO, Hairaisers, Heat Treat, Millennium, National Hairdressers’ Federation, Nicka K New York, Salon IQ, Viviscal, Wahanda and Windle & Moodie.

@CREATIVEHEADMAG

14.20 Think Tank

The chance to put your burning business questions to our panel of eminent industry experts.

In this slot: Katie Mulcahy. She won Most Wanted’s One To Watch award in 2009 – six years later and she’s the reigning Most Wanted Colour Expert champ. What’s her standout?

11.50 NEW! Showcase

This Leicester salon group has a reputation for breeding industry stars – Rita Ora’s stylist Chris Appleton and Layered Salon Star Natalia Maxwell to name but two. So what’s its secret?

Not just another interview! Creative HEAD editor Amanda Nottage asks Nicky what it’s like to be one of the most famous hairdressers in the world. A fascinating session with a legend.

CREATIVEHEADMAG

#SALONSMART16

CHOOSE YOUR TICKET 50-55_Salon Smart.indd 5

14/01/2016 10:19

TWO-DAY BUSINESS PACKAGE WEEKEND PASS £225*† Sunday 20 and Monday 21 March 2016 Your ticket includes: l l l l l l l l l l London’s 4-star Park Plaza Riverbank Hotel provides a luxurious setting for Salon Smart guests. Situated near London’s South Bank with views over the River Thames, the city’s key attractions – such as the London Eye and the Houses of Parliament – are within walking distance.

Salon Smart Weekend Pass ticket-holders will enjoy a comfortable stay in fully air-conditioned rooms with flatscreen televisions, mini-bar, tea and coffee-making facilities. Hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi. 24-hour room service is available.

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l

All main stage speaker sessions Meet & Mix reception Three-course dinner with wine After-dinner hair presentation Overnight stay (Sunday) with breakfast Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

Goodie bag

*Based on two people sharing a twin/double room. £50 single room supplement applies.

SPONSORED BY

13/01/2016 13:22

MONDAY ONLY SCHEDULE

DAY PASS £115† Monday 21 March 2016 Your ticket includes: l l l l l l l

Monday’s main stage sessions Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

Goodie bag

20-21 MARCH 2016

Park Plaza Riverbank Hotel, London

BOOK NOW 01434 610944

†Price includes VAT. Ticket terms apply: visit creativeheadmag.com/salonsmart/ticketsandvenue

CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

#SALONSMART16

CREATIVEHEADMAG

IN ASSOCIATION WITH HAI R AI S ER S

®

PROFESSIONAL

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14/01/2016 10:19

ALL THE YOUNG DUDES LONDON COLLECTIONS: MEN

WHAT DO YOU GET WHEN YOU PUT THE BEST COLOUR TECHNICIANS, A HAIR HERO AND A DESIGNER TOUTED TO BE THE NEXT BIG THING IN THE SAME ROOM? A TRAILBLAZING COLOUR COLLABORATION, OF COURSE 56

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IT’S NOT OFTEN hair colour is more important than hair styling, but that’s exactly what happened at the Charles Jeffrey A/W16 show at London Collections: Men (LC:M).

On a wintry Friday afternoon, 10 street-cast models took to the catwalk during LC:M sporting colour work that vied for attention alongside the acid-bright clothes.

The collection was by Charles Jeffrey – a young man that’s leading the club kids’ style wave in the fashion world and touted as the next Alexander McQueen (he’s also one of the last Central Saint Martin’s graduates tutored by the late Louise Wilson OBE). The collection put a gender-bending spin on the norm, with pinstripe skirts, baggy shirts and chokers offering a throwback to David Bowie’s cross-dressing days – made all the more prominent by the death of the musician

CREATIVE HEAD

13/01/2016 16:30

Photography by Andrew Gilbert

#MWIT15

just two days after the Charles Jeffrey show. For such a strong collection, a lot of designers might’ve decided hair and makeup needed to take a back seat, but not Charles. “As my first catwalk collection, I really wanted to hit home that colour is part of my brand,” he explains.

To help get his message across, Charles turned to John Vial. Having just left Fudge Professional after four years as the brand’s creative director, John was up for a new challenge and knew that Charles’ collection was going to be something special, so he needed a special team for the hair, especially when it came to colour…

“It’s about a group of individuals working together to push out something really creative. I just thought: why can’t I get all of these amazing colourists to do the show?” says John.

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“I didn’t want to make it about a product house, I wanted to make it about the hair colour.”

John continues: “It’s so unusual for people of this calibre to get together. It’s not unusual for a session team to have people from different brands so why can’t we do it for colour?”

To help him achieve his goal, he roped in John Frieda’s Nicola Clarke, Mazella & Palmer’s Faye Turner, George Northwood’s Amy Fish and Fudge Professional’s Tracy Hayes, along with Schwarzkopf Professional’s Kay Brady and Catherine Adams. With the incredible creative team all assembled, the hair brief firmed up (Andy Warhol meets David Bowie) and Schwarzkopf Professional stylists on hand to support John, it was time to make it happen – and Creative HEAD had an exclusive invitation to the prep day to see it all first hand…

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TRUE COLOURS JOHN VIAL WAS NOT ONLY THE LEAD STYLIST AT CHARLES JEFFREY A/W16 AT LC:M, HE WAS ALSO THE MASTERMIND BEHIND THE COLLABORATION OF BREATH-TAKING COLOUR TALENT. MEET THE TEAM…

“I DO A LOT OF RED CARPET WORK AND DON’T OFTEN GET A CHANCE TO WORK WITH OTHER COLOURISTS, SO THIS REALLY APPEALED TO ME. I ALSO BROUGHT ALONG ONE OF OUR SALON’S RISING STARS, FRANKIE ATTWOOD, AS IT’S A GREAT OPPORTUNITY FOR HER TO COME AND WORK WITH THESE AMAZING COLOURISTS.”

“IT WAS JOHN’S ENERGY THAT GOT ME EXCITED ABOUT THE PROJECT. I ALSO THOUGHT IT WAS GREAT TO SEE A FASHION SHOW THAT WAS PUTTING COLOUR IN THE LIMELIGHT. AND THE PEOPLE ARE FANTASTIC – THERE’S A GOOD MIX OF NEW AND ESTABLISHED PEOPLE, SO THIS IS LOVELY.”

“IT’S A VERY SPECIAL MOMENT WHEN YOU GET A COLLABORATION LIKE THIS – A GOOD COLOUR STORY ISN’T OFTEN SEEN DURING FASHION WEEK BUT THIS SHOW IS ALL ABOUT THE COLOUR. I NORMALLY TEND TO WORK ON MY OWN, SO IT’S VERY ENJOYABLE TO WORK WITH OTHER TECHNICIANS FOR A CHANGE.”

“I JUMPED AT THE CHANCE AS I THOUGHT IT WAS A GREAT OPPORTUNITY TO BE PART OF SOMETHING BIG. WE ARE ALWAYS ENCOURAGED TO GET OUT OF THE SALON AND EXPERIENCE DIFFERENT OPPORTUNITIES. I THEN GET TO GO BACK TO THE SALON AND SHARE WITH THE REST OF THE TEAM WHAT I LEARNT.”

NICOLA CLARKE, COLOUR DIRECTOR AT JOHN FRIEDA

FAYE TURNER, COLOUR EXPERT AT MAZELLA & PALMER

TRACY HAYES, FUDGE GLOBAL HEAD OF TECHNICAL TRAINING

AMY FISH, COLOURIST AT GEORGE NORTHWOOD

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14/01/2016 12:35

John Vial

#CatwalkColour

THE NEXT STEP…

“I’M AN ILLUSTRATOR SO I LOVE BRIGHT COLOURS. I RUN A CLUB NIGHT CALLED LOVERBOY AND IT’S NOW BECOME PART OF MY COLLECTION. I’VE BROUGHT TOGETHER A BUNCH OF CHARACTERS FROM MY NIGHT, SUCH AS ‘THE GEEK’, AND ‘THE SHOW OFF’, WITH THE COLOUR OF THE CLOTHES SEEPING THROUGH INTO THE HAIR.”

“WE WANTED THE HAIR AND MAKE-UP TO WORK TOGETHER, BUT I ALSO LOVE A GOOD COLOUR CLASH. IT WAS IMPORTANT TO CHARLES FOR THE CLASH TO BE THE RIGHT ‘LOOK’, SO WE SPENT HOURS DISCUSSING AND TESTING AND FINALLY TWEAKING THE MAKE-UP TO FIT EACH MODEL.”

CHARLES JEFFREY, DESIGNER

LUCY BRIDGE, MAKE-UP ARTIST

CREATIVE HEAD

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THE CHARLES JEFFREY SHOW heralds a new chapter in the life of John Vial. Following 30 years in the hairdressing industry, he’s finally going to become his own boss. After four years with Fudge Professional, John is leaving to open his own salon, in partnership with his friend Belle Cannon. “Belle used to work with me at Real Hair and we have found a space just off Sloane Square,” says John. “We found it and then we discovered the Parisian Hotel Costes is going to be opening in the same building, which is brilliant. I’m really excited.”

John says he never planned to open a salon, but after building up a strong clientele between him and Josh Wood at Real Hair, he thought, why not?

“If you don’t have a go, what’s the point? I think I can deal with someone saying to me: ‘remember when you did that and it was a massive mistake and it failed?’ But I can’t handle thinking that I never gave it a go,” he explains.

The salon, called Sloane Salon, is due to open in March and, in keeping with its surroundings, it aims to offer bespoke luxury. “For me the days of big salons are gone.

It’s more about boutique – when you’re charging £500 a haircut, I think they deserve something a bit more bespoke,” he admits.

But it was never going to be enough for John, so he’s also launching his own product line: “Zaha Hadid is helping me design my line. It’s for consumers as I think it’s time for something beautiful and unique to sit on a bathroom shelf.” There’s lots planned, but it’s a bittersweet time as it means saying goodbye to Fudge: “I couldn’t give the brand 100 per cent any more. I thought about going part-time, but I knew in my heart I couldn’t.”

FOR AN EXCLUSIVE BACKSTAGE VIDEO OF THE CHARLES JEFFREY SHOW, DOWNLOAD THE CREATIVE HEAD IPHONE APP 59

14/01/2016 12:36

SET YOURSELF APART FROM THE REST AND BE PART OF PAUL MITCHELL’S EXCITING NEW CRUE LTY-FREE CAMPAIGN IT’S NOT A TREND; it’s a movement, and it’s building momentum as Paul Mitchell and friends spread the word: no animal testing. Never has done it, never will. Paul Mitchell is all about being cruelty-free – and has been since its inception in 1980.

The brand is so proud of its cruelty-free stance that it’s decided to create a whole new campaign with imagery from a collaboration with Creative HEAD, cruelty-free bloggers and Paul Mitchell fans.

Paul Mitchell is the only international professional haircare brand to receive the Leaping Bunny seal of approval (guaranteeing consumers that no new animal tests were done in the development of any of its products) and it will celebrate

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its cruelty-free status through an extensive national PR, social media and advertising campaign.

So why should you join in? Apart from making a difference by saying no to animal testing, the Paul Mitchell campaign will differentiate your salon from others and draw in new guests. Consumer awareness of the impact humans have on the planet is growing as their desire to do something about it grows. According to Cruelty Free International, 60 per cent of consumers are more likely to buy a product if it has not been tested on animals,.

Paul Mitchell is also showcasing its commitment to crueltyfree products with guest promotions to help you link your cruelty-free status with the products you retail.

CREATIVE HEAD

13/01/2016 13:26

CR EATIV E HE AD PR OM OT ION

THE PAUL MITCHELL CRUELTY-FREE DUOS SAVE GUESTS ALMOST 20 PER CENT ON THE USUAL RRP:

FOREVER BLONDE DUO

FOREVER BLONDE SHAMPOO AND CONDITIONER RRP: £26

STRENGTH & CLARYFYING DUO

SHAMPOO TWO AND SUPER STRONG LIQUID TREATMENT RRP: £24

COLOR CARE DUO COLOR PROTECT DAILY SHAMPOO AND LOCKING SPRAY RRP: £20

To find out how you can join the club and help Paul Mitchell spread the cruelty-free message, call 0845 659 0011 or visit salon-success.co.uk CREATIVE HEAD

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FOCUS ON AN ORIGINAL…

The original leave-in classic, The Conditioner, has a limited edition bottle cloak to celebrate Cruelty Free. And that’s not all. s For 2016, 100 per cent of the sale hell Mitc l Pau proceeds from the Take Home bags will be donated to Cruelty Free International

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! d e l a e v e R our

COMPETITION

Meet r e n n wi

eover veda salon mak A r u o f o er n in ich is the w allum Standen rw C o d N n a in g en g st E n e h lu T rk B lk to owners Ma ta e W ! n io it et p com YOU ENTERED EN MASSE to win a salon makeover with Aveda, but there can be only one winner – and that’s The Egg in Norwich. Judges described it as a “great example of a salon that is unique in its identity and in its dedication in offering clients an exclusive experience”, and we couldn’t agree more.

The judging panel was keen to find a salon that offered clients a luxurious experience and that reflected Aveda’s philosophy and approach to business. “At Aveda, we take a holistic approach for each of our salons, looking at every aspect of their business and tailoring our support, with an overall aim to empower the entire team, be it in retail, front of house, colour, artistry or business benchmarks,” says Megan Lloyd, DARREN POTTER, GENERAL MANAGER AT AVEDA UK AND IRELAND Aveda business development manager.

“The Egg shares a similar philosophy, centred around its team and each individual’s identity – making for an extremely creative and inspiring environment.”

Owners Mark and Callum now look forward to working with Aveda to not only give their salon a makeover, but also their business as they gain access to Aveda’s support network and unparalleled education opportunities.

“As an industry leader in salon and retail business expertise, we are very excited about helping the salon to optimise its potential business growth opportunities”

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CR EATIV E HE AD PR OM OT ION Mark Blunsten and Megan Lloyd

From left to right: Paul May, Callum Standen,

WINNING FORMULA

MARK AND CALLUM RECALL THE MOMENT THEY WON AND WHAT THEY’RE LOOKING FORWARD TO AS THEY EMBARK ON THEIR NEW PARTNERSHIP WITH AVEDA HOW DID IT FEEL WHEN YOU FOUND OUT YOU’D WON? “We were over the moon. Aveda has such a strong voice in the industry and we are so excited about this new partnership.”

WHAT MADE YOU ENTER THE COMPETITION? “One of the main reasons was Matt Rose, the local Aveda salon development partner, who, prior to us entering the competition, had previously visited us to talk about Aveda, explaining its holistic ethos and wide range of products. We just loved the whole essence of the brand as it really resonated with ours at The Egg.” WHAT DO YOU HOPE TO GET OUT OF THE PARTNERSHIP? “We are looking forward to evolving and growing our business.

Knowledge is definitely power and we are excited about a new energy being brought to the salon, as well as all the creativity and experience that Aveda will inspire the team with.”

WHAT DO YOU LIKE ABOUT THE AVEDA BRAND? “We like how Aveda has a very unique identity in the industry and how they approach salons as partners. This uniqueness and individuality aligns really well with The Egg’s identity.”

WHAT ARE YOU MOST EXCITED ABOUT? “Everything. We are excited about the new look, especially at the front of house, but also using FOLLOW THE JOURNEY the products and all of the creative as The Egg becomes an Aveda salon – education and support.” only in Creative HEAD!

Want to find out what Aveda can do for your salon? Call 0870 192 5650 or visit aveda.co.uk/grow CREATIVE HEAD

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MAKE A CONNECTION

GEORGE’S HAIRDRESSING SHOWS US HOW HARNESSING SOCIAL MEDIA CAN RAISE FUNDS FOR LOCAL CHARITIES AS WELL AS INCREASE SALON AWARENESS AND CLIENT LOYALTY

8 NEW CHARITIES, 4 RITIES, ONGOING CHA ED AT £14,762 DON SO FAR

THE TEAM AT George’s Hairdressing in Leicester have big hearts and know how much of a difference social media can make when it comes to raising muchneeded funds for charities.

“Our social media channels definitely help raise funds,” says Bianka Katon, George’s Hairdressing’s salon group director. “Clients not only love hearing about it, but love to get involved.” When staff did the ALS Ice Bucket Challenge, videos were posted on the salon’s social media, spurring clients to link in with the salon’s.

Here, George’s Hairdressing reveals the charity initiatives that generated the most amount of buzz on social media…

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GET INVOLVED IN LOCAL COMMUNITY PROJECTS

PIGGYBACK FILM SUCCESSES

As part of the salon’s community work with the Y Project (for young people that have become homeless), George’s Hairdressing gave vulnerable young people an opportunity to win an apprenticeship.

“The Y Project Apprentice Scheme at George’s generated a lot of hype as it was an ongoing campaign,” says Bianka. “We find campaigns that can be posted on different social media platforms over a period of time work the best.”

George’s helped promote the scheme on all its social media platforms, as well as on local radion stations. “We built up buzz before the actual apprenticeship interview day and throughout the period we kept everyone informed with photographs and updates of the day itself,” explains Bianka. “I think the most important part of sharing it through social media was to promote other local businesses to get involved in the hope that they might offer an apprenticeship to these young people.”

Any major films coming out this year?

For 2015’s release of Fifty Shades of Grey, George’s Hairdressing saw a not-to-be-missed fund-raising opportunity: to turn 50 clients 50 different shades of grey.

The staff offered their colour services for free and the clients raised money and awareness for a local charity of their choice.

Not only did George’s use social media to find its volunteers to go grey, the salon plugged the campaign and the results all over Twitter, Instagram and Facebook, raising much-needed funds for charities, as well as generating a lot of interest around the salon.

“Every client who went grey was Tweeted, Facebooked and Instagrammed,” S, 4,813 TWEET says Bianka. “There AM R G 1,354 INSTA was so much client buzz throughout, FOLLOWERS, N which lead to more 1,887 LIKES O people wanting to FACEBOOK get involved.”

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#LocalHeroes

HELP YOUR CLIENTS WHENEVER YOU CAN When Bianka heard about the Meals on Heels campaign, which aims to celebrate and empower breastfeeding mothers all over Leicestershire, she knew George’s Hairdressing had to get involved.

“Our clients are predominantly women and so we knew this affected a lot of them and we wanted to help if we could,” says Bianka.

It’s another ongoing initiative that generates a lot of interest on social media as well as interaction between the salon and clients.

“Clients always respond more to a post that directly affects them,” explains Bianka.

CREATE YOUR OWN CHARITY CLUB The BOC Club (Bold Over Club) is George’s in-house charity, which aims to support client’s suffering from hair loss. “Not only does this directly impact our clients, it is another ongoing initiative that always

generates a lot of social media interest,” says Bianka. It’s also the perferct opportunity to post snaps of the sweet treats on offer at these events, which always go down well with followers. “The pictures of the food and cupcakes are really popular,” says Bianka.

“People love a snap of a sweet treat, so we always make sure to Instagram the cakes.”

For George’s, Instagram is the salon’s preferred social media platform. “The layout of instagram lends itself to photos, which in this line of work is often what it’s about,” explains Bianka. But this does not mean you YEARS can discard Twitter and Facebook.

CATCH “Social media is a wonderful tool GEORGE’S ON 20 AND that has endless possibilities when 21 MARCH 2016 LIVE AT: it comes to reaching out to as many people as possible,” adds Bianka.

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UPCLOSE

RENOWNED INTERNATIONALLY FOR THEIR CREATIVITY AND FASHION-FORWARD APPROACH, THE MULTI-AWARD WINNING TONI&GUY ARTISTIC TEAM REPRESENTS ARTISTS OF EVERY CONCEIVABLE TALENT. FROM EXCEPTIONAL CUTTING AND COLORING SKILLS, TO MALE GROOMING EXPERTS, TO ‘IN DEMAND’ SESSION AND EDITORIAL SPECIALISTS DUE TO THE BRAND’S UNIQUE ACCESS AT LONDON FASHION WEEK AND INNOVATIVE AVANT GARDE HAIRDRESSERS –

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foolproof

The plan for extensions success We present our five-point guide to building a brilliant extensions business

Step one

Choose your brand

Step two

WHEN CONSIDERING AN extensions partner, there are several areas you need to think about, from hair quality and availability to price and salon promotion. “There are so many brands to choose from and they need to tick all the boxes for your clients,” says Tom Clark, a director at Hair Rehab London.

“You need to be able to give clients a choice that reflects their wishes and their budgets,” agrees Victoria Lynch, founder of Remi Cachet. “We offer a range of different application methods including Hot/Cold fusion, Ultra Tips micro rings, wefts and clip-ins. This allows stylists the creative freedom to give great long-term results for clients.”

Amanda Jackson, principal educator for Great Lengths UK & Ireland, offers a few more areas to think about: “How many local competitors are offering that brand? What support can the brand offer in terms of sales materials, training and so on?”

For Vivid Hair & Beauty in Northampton, a good choice of hair shades was the most important factor. “We specialise in colour correction and hair extensions, so it’s vital the brand we use allows us to create bespoke blends,” says owner Hannah Britten, who opted for BeautyWorks.

Stocking quality hair is another priority, but you should also consider what importance you place on ethics. Offering 100 per cent human hair that’s ethically sourced is popular.

Tatiana Karelina, founder of her eponymous extensions brand and boutique salon chain, believes Russian hair is the best on the market, but that it is “the most expensive to buy and most difficult to source”.

YOU KNOW YOU need to get some training before even going near a client’s head with a handful of extensions, but are there standard courses available and how much training do you need?

It takes time to become a specialist, so try to find someone to mentor you, says Tatiana Karelina. It’s also best to go on a Habia-recognised extensions course from a professional brand, as this gives you peace of mind that you’re working to the latest standards and techniques.

Inanch Emir, founder of Gold Class extensions and owner of Inanch London, advises that your training should not only cover core application techniques, but how to conduct a thorough consultation service and provide salon marketing ideas. “So whether you want to update your skills, master a new application method or are new to extensions entirely, you’ll learn everything you need to know,” she says.

Hair Rehab London offers a course that includes practical training in application with educators Liane Godfrey and Mark Summers, as well as social media and marketing advice from Towie star and Hair Rehab owner, Lauren Pope.

You also need to consider how many of stylists should be trained. At Marc Antoni in Woodley, a Balmain Paris Hair Couture salon, every stylist is trained in the various ranges available so they can answer queries that clients may have.

Training in your own salon, while more expensive, is another good way to make sure you receive expert knowledge tailored to you and your team.

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Get the expertise

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Hair by Nabil Harlow for Balmain Paris Hair Couture.

Photography by Hunter & Gatti. Make-up by Tadayoshi Honda. Styling by Melissa Infante

EXTENSIONS

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EXTENSIONS

Step three

Promote your service

Another way to promote your extensions service is photoshoots. Michelle Griffin Salon in Birmingham does its own extensions photoshoots to display in the salon to help “people to understand how natural they can look”, says owner and Zen ambassador Michelle Griffin.

And, of course, every happy client “is a walking, talking advert”, says Abigail Nicholls, a Remi Cachet educator.

Recommendation and word of mouth brings in most of Abigail’s business, and she is consistently booked up months in advance.

You also need to be savvy with your social media. Instagram is great for showing off stunning hair transformations, but don’t forget to look into what your extensions brand offers, as most will provide free social media advertising templates.

Finally, check with your extensions brand what marketing material it can provide. “Great Lengths offers salons access to PR guidance as well as promotion on online point of sale materials such as free double-sided posters, a marketing design service and even a fund to help cover the cost of advertising the service,” says Great Lengths’ Amanda Jackson.

Remi Cachet

IT MAY SEEM obvious, but don’t forget to add your extensions service to your salon menu and online offering, as well as dropping it into everyday consultations. Hair Rehab’s Tom Clark adds: “You need to consider the push/pull element of promotions. Ensure your team is up to speed on the services you provide and encourage a few of them to wear extensions in a variety of styles to demonstrate them to clients.”

Step four

Master the aftercare

Step five

YOUR SERVICE DOESN’T end at the salon door, so make sure your clients walk out of your salon armed with goodies that will protect and care for their new extensions.

Most brands will offer a quality take-home range, so check with your chosen partner what they can do for you. “Offer clients a good range of shampoos that don’t have any chemicals which could damage the extensions,” advises Fernando Spano, hair extensions expert at Neville Hair & Beauty in London.

Remi Cachet recommends offering its aftercare range as part of your original service price, so clients feel they are getting a treat and are more likely to use a product specifically formulated to the extensions. The brand also offers a unique service code so stylists can offer clients the chance to buy more of their favourite products online and still earn commission.

The main point to remember about aftercare is that you’re not actually ‘selling’ anything. Hair Rehab’s Tom says. “It’s important that you are seen as experts; it’s not about selling but telling. When a customer is paying a lot for a service, they are looking to you – the expert – for aftercare advice.”

SOME CLIENTS JUST can’t get enough of extensions, but others need to be gently coaxed and encouraged. “Extensions can seem too much to consider for certain customers, so a great way to introduce them is with hair pieces. By providing the option of clip-ins, buns, ponytails and even half wigs, you can start to demonstrate how natural and easy adding hair can be,” says Hair Rehab’s Tom. Marc Antoni salons’ Woodley branch show and trial hair additions using the Balmain Ready-to-Wear range. “They’re perfect for a special occasion,” says stylist Lucy Tuck. “We add hair gradually to entice wary clients. Once they try they are usually hooked.”

Bridal hair is an area where extensions can fit seamlessly.

“A lot of brides want fairy-tale hair but they don’t want the commitment,” says Vivid’s Hannah Britten, making pieces and clip-ins ideal, she adds.

So be sure to check with all your clients during their consultation if they have any special occasions coming up – it could be the ideal time for them to try something new.

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Tempt shy clients

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Layered mag:Remi Cachet 05/01/2016 09:13 Page 1

Gorgeous hair is a choice.

Ask your #RCStylist about our range of luxury human hair extensions in different application methods.

Find your nearest #RCStylist on our website.

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WHAT WE DO IN THE SHADOWS COME AWAY FROM THE LIGHT WITH SHADOWS, THE IT LIST VISIONARY WINNING COLLECTION

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