£4.50 FEBRUARY 2017 FEBRUARY 2017
e c n e i r e Exp e k i l e r natu
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WHEN NATURE’S RAW POWER BECOMES A REFINED EXPERIENCE
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CR EATIV E HE AD AD VE RT OR IAL
INTRODUCING…
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BEAUTY WITH
Kérastase unveils a new range powered by nature. It’s time you met Aura Botanica
Aura Botanica by Kérastase is for the woman who believes performance is a right, natural ingredients are a must and glowing, healthy hair is the essence of modern beauty. Kérastase has created a range that has done the once-thought impossible: to reconcile performance with products, which are up to 98 per cent of natural origin.* Aura Botanica contains hand-pressed argan and coconut oil. The luxurious products that make up the Aura Botanica range provide long-lasting care and protection,while strengthening the hair fibre. Hair is left shiny, supple and smooth.
48H SMOOTHER** – 72H ANTI FRIZZ** – 3X SHINIER**
Bain Micellaire CLEANSE
Kérastase breathes new life into natural cleansing without sulphates or silicones for a feeling of liberated, ‘squeaky clean’ hair, thanks to the micellar water that provides magnetic cleansing. No added weight, no coating, no oiliness.
Soin Fondamental TREAT
Get frizz under control with this lightweight conditioning cream that melts into hair fibres for 48 hours*** of deep, durable care. Enriched with coconut, argan and sunflower oils, this luxurious product detangles even without silicones.
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CR EATIV E HE AD AD VE RT OR IAL
NO COMPROMISE Concentré Essentiel
TREAT
*The remaining two per cent is necessary to ensure olfactory, sensorial and formulaic stability. **Instrumental test. Aura Botanica shampoo, conditioner and concentré. ***When used with Bain Micellaire and Concentré Essential. ****When used in combination with Bain Micellaire.
Enriched with natural ingredients, including avocado oil, which is rich in Omega 6 and 9; this concentrated product provides an instant replenishing boost, adding softness and shine even to dry, lifeless hair.
Essence d’Éclat TEXTURISE
This lightweight, ultra-fine mist nourishes hair for two days, while offering three days**** of frizz control. Shake together and the oil molecules become suspended in the water, ready to be released in the form of a fine mist.
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HARNESSING The trend for all things natural in the lifestyle and beauty industries is only going to get bigger. Captivate new clients with the power of Kérastase
PERFORMANCE IS THE #1 DECISION FACTOR IN LUXURY BEAUTY, FOLLOWED BY NATURALITY. WOMEN ARE INCREDIBLY INGREDIENTSPER CENT LOOKING FOCUSED WITH FOR NATURAL INGREDIENTS, PRESENCE OF SULPHATES, SILICONES AND PARABENS
55
73
PER THEY ALSO TEND TO BE YOUNGER WITH CENT OF 16-25 YEAR OLDS BELIEVING NATURAL INGREDIENTS ARE IMPORTANT IN HAIR CARE*
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NATURE 12
NATURAL HAIRCARE MAKES UP PER CENT OF THE HAIRCARE MARKET AND IS PROJECTED PER CENT IN 2019** TO BE
15
4x
***Projection 2019, CMI Natural & Sustainable Beauty, 2014
FASTER THAN IT’S GROWING TRADITIONAL BEAUTY***
**L’Oréal Luxury Study, Recruiting the Next Luxury Consumer, 2014
*Global Cosmetic Industry Study, What Women Really Think About Natural Beauty, Kari Gran, 2016
PERHAPS MOST IMPORTANT OF ALL,
ENRICHED WITH AN EXCLUSIVE BLEND OF NATURAL INGREDIENTS, UNQUESTIONABLE PERFORMANCE AND LUXURIOUS SENSORIALITY, AURA BOTANICA BY KÉRASTASE TRULY ELEVATES NATURAL HAIRCARE
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CR EATIV E HE AD AD VE RT OR IAL
MEET TONI GARRN Kérastase's latest ambassodor and model of the moment, Toni Garrn, got her big break in 2008 when she signed a contract with Calvin Klein. She has since gone on to walk in more than 60 shows for many prestigious designers. After featuring in Kérastase’s Very Personal Care for Exceptional Hair campaign last autumn, the young model is now the face of Aura Botanica. It is Kérastase’s most natural range yet and is in perfect keeping with the fashion and beauty industries as they become more environmentally aware. Toni herself keeps her 542k Instagram followers regularly updated with her healthy lifestyle and humanitarian activities, particularly after she launched the Toni Garrn Foundation last year. It’s her own association dedicated to raising money for projects advocating and advancing the rights of young women. Now that’s something we can get behind.
FOLLOW ON INSTAGRAM @kerastase_official @tonigarrn
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BE PART OF THE NEW GENERATION OF NATURAL HAIRCARE
TAKE THE NATURAL APPROACH WITH AURA BOTANICA BY KÉRASTASE. TO FIND OUT MORE, CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK
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CREATIVEHEADMAG.COM MAGAZINE
EDUCATION
EVENTS
INSPIRATION
CREATIVE HEAD STORE
COMPETITIONS
GET TICKETS
RT A M S N O L A S R U O Y BUY TICKETS NOW! Katie Eary LFWM A/W17, courtesy of Fudge Professional
The UK’s most innovative, insightful and inclusive salon business networking event returns to London next month. Don’t miss it! Bag one of the last remaining tickets in the Creative HEAD store now
Catch up with all the hottest A/W17 looks, fresh from fashion’s four global runways
Can you hear that? It’s the sound of #MWIT17 approaching. Pre-register for updates to get the lowdown on details
Creative HEAD Magazine
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@creativeheadmag
Soft movement, organic outlines and earthy tones. Discover Roxanne Benli’s primeval ‘Odyssey’ collection
@creativeheadmag
23/01/2017 15:54
WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO
“Revlonissimo Colorsmetique is like make-up for your hair. Clients love the soft, super shiny results.” Anne Veck Southern Hairdresser of the Year & Global Style Master
WITH HYALURONIC ACID & SOY PROTEIN
Eight times Shinier
than before coloring on bleached hair (2)
Twice as Shiny as natural hair (2)
Twice as Resistant to Breakage than before coloring on bleached hair (2)
Long-Lasting Color
(3)
(1) Consumer test done in 2014 on 2,123 women who color their hair. (2) Independent Laboratory Test. (3) Expert Grading Sensorial Test.
FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM
SHAVING
ULTIMATE SHAVING PERFORMANCE WITH THE BENEFITS OF SKINCARE
SKINCARE
FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM
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SESSION TO SALON SINCE 1959
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Editor’s letter
80 23 40 JOIN US! There are some issues of Creative HEAD where certain topics and arguments align, like a constellation of stars in the sky. In our preparation for the February issue, we asked salon owners about ‘toxic’ events in the salon (page 24) and also their HR headaches (page 25). The responses were uniformly fascinating and alarming, illustrating real concerns about self-employment contracts and a distinct lack of team spirit among some staff (John Carne labels it the ‘Me’ instead of the ‘We’ factor). Sounds familiar? Then book your ticket to Salon Smart, where these issues, and other red tape terrors haunting modern salon businesses, will be battled together – see page 40 for all the details. But let’s not let the headaches distract from the creative side of hairdressing, and we have lots to inspire inside. Check out our exclusive interview with Most Wanted Session Stylist Eugene Souleiman (swear jars at the ready on page 62) and drool over all the deliciousness of the S/S17 season in your free issue of Runway, which is also packed with ideas on how to make the pretty totally profitable too!
Amanda Nottage Editor
There are less than two months to go until Salon Smart – Creative HEAD’s annual business networking event – and this year we’ve got MORE speakers, MORE top brands and MORE fellow salon owners for you to get to know. Haven’t booked yet? Monday passes cost £100 plus VAT, or it’s £245 plus VAT for the Weekend Pass – with accommodation at the 4-star Park Plaza Riverbank hotel. Ring for tickets on 01434 610944. As we went to press we were getting set for our first Coterie event of 2017 – exploring the changing face of beauty and a ‘new normal’ that’s smashing stereotypes and transforming brand behaviour. Catch coverage in the March issue of Creative HEAD or go online.
Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015
amanda@alfol.co.uk Creative HEAD Magazine
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February
WHAT’S INSIDE
76
62
FASHION
Joshua Goldsworthy bridges the gap between editorial and commercial
ON THE COVER
EUGENE SOULEIMAN
We talk to the Most Wanted Session Stylist about his past, present and future
Aura Botanica from Kérastase
84 SCENE
Central Saint Martins BA show wows and Headmasters takes over Battersea
EDITOR
STAFF WRITER
AMANDA NOTTAGE
ANNA SAMSON
DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY
DEPUTY EDITOR
ADVERTISING
BETH DAVIE
LAURA TUCKER
SPECIAL PROJECTS MANAGER JOANNA ANDERSEN
ART DIRECTOR
CLASSIFIED EXECUTIVE
NICK JABBAL
DAVID HAMMOND
PUBLISHER CATHERINE HANDCOCK
CHIEF SUB EDITOR ADAM WOOD
creativeheadmag.com
12_Contents Feb.indd 1
Creative HEAD Magazine
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Print Week’s Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
@creativeheadmag
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
@creativeheadmag
24/01/2017 15:46
February
WHAT’S INSIDE
76
62
FASHION
Joshua Goldsworthy bridges the gap between editorial and commercial
ON THE COVER
EUGENE SOULEIMAN
We talk to the Most Wanted Session Stylist about his past, present and future
Aura Botanica from Kérastase
84 SCENE
Central Saint Martins BA show wows and Headmasters takes over Battersea
EDITOR
STAFF WRITER
AMANDA NOTTAGE
ANNA SAMSON
DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY
DEPUTY EDITOR
ADVERTISING
BETH DAVIE
LAURA TUCKER
SPECIAL PROJECTS MANAGER JOANNA ANDERSEN
ART DIRECTOR
CLASSIFIED EXECUTIVE
NICK JABBAL
DAVID HAMMOND
PUBLISHER CATHERINE HANDCOCK
CHIEF SUB EDITOR ADAM WOOD
creativeheadmag.com
10_Contents Feb.indd 1
Creative HEAD Magazine
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Print Week’s Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
@creativeheadmag
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
@creativeheadmag
24/01/2017 13:47
unlock the professional secret to beautiful hair To complement ion’s range of professional colour comes a new and exciting range of care & styling products.
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0330 123 1907
in store
12/01/2017 10:24
Art School
Per Gotesson
Per Gotesson
Belstaff
Katie Eary
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
‘EXPERIENCE’ SALES MAKE FOR BUMPER CHRISTMAS RETAILERS PERFORMED WELL this Christmas, mainly due to the rise in experiential shopping, according to the Aston Centre of Retail Insights in Birmingham. Credit card transaction data shows that there is a growing trend among consumers to spend money on experiences – such as blow-drys and treatments – rather than retail products, according to professor Heiner Evanschitzky, director of the centre at Aston Business School. He said: “The data shows that we might have just reached ‘peak stuff’, meaning customers realise they’ve basically got everything they need and can use their extra cash on experiences. We are evolving into an experience economy.” Blow-dry bars is one sector in the hairdressing industry maximising on this change in consumer shopping trends. “We have always focused on the experiential aspect of the hair styling service, offering blow-dry gift cards instead of a nominal value,” said Fatima Naveed of Duck & Dry. “This Christmas period has been fantastic for us in terms of sales.” But salons can also take advantage of clients looking to buy an experience, while still promoting retail products, by combining the two. Room 97, for example, offers 10-minute complimentary styling sessions on how to use their new ghd styling tool. Marcello Moccia, group director of Room 97, has found this approach works better than a free gift. He says: “The styling sessions are always very well received by our clients. They add great value to purchases.”
Images courtesy of BaByliss PRO, Bumble and bumble, Fudge Professional, KMS California, Revlon Professional and Toni&Guy
Matthew Miller Belstaff Vivienne Westwood
The edit
Fluidity and ‘on the go’ hair at London Fashion Week Men’s We shook off our January blues to attend London Fashion Week Men’s (previously London Collections: Men), so that we can give you the lowdown on the styles to inspire you in A/W17 GENDERS WERE BROKEN DOWN and reconstructed at Art Show, led by former It List Visionary, Jonathan de Francesco for BaByliss PRO, what he called a “sculpted, lady of the manor style, with a heavily 1940s feel”. Cyndia Harvey for Fudge Professional took the bedhead look to the next level at Katie Eary, with sleepy-eyed male models wearing silky kimonos and tousled 1970s hairstyles. Night and day collided at Per Gotesson, where Tina Outen for Bumble and bumble cited partygoers from Northern cities as the inspiration: bad boys that restyle on the go. The whole Ecotricity concept at Vivienne Westwood’s show was based on ‘what’s wrong is right’! James Pecis, a former Most Wanted Session Stylist winner, led the hair team for KMS California, creating looks that would “happen in a more natural, twisted way, and focus on the cut of the hair”. Belstaff, meanwhile, created a naval-inspired collection and the military style pieces were teamed with dishevelled rockabilly hair, created by John Vial for Revlon Professional. The gritty texture was created to look as if the models had spent the day captaining their ship. Finally, Chie Sato for Toni&Guy created separate looks for models at Matthew Miller, continuing the concept of dysfunctionality seen in the collection, with hair starting off clean and graphic, progressing to the final model’s hair being soft and dishevelled.
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LOVE YOUR BRUSH With Wet Brush® Shades of Love
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#CHedit
D&J Ambrose makes Luke Benson global art director D&J AMBROSE HAS promoted Luke Benson to the role of global art director at the Pinner salon. Luke, a former It Guy, has worked on London Fashion Week for the likes of Topshop Unique, Alice Temperley, Gyunel, Xander Zhou and Thomas Tait and has had editorial work published in numerous high-end glossies. He said: “I’ve had an amazing four years at D&J Ambrose and this is the icing on the cake.” Salon owner Darren Ambrose said: “A huge congratulations to Luke on his deserved promotion – he works incredibly hard and is passionate about his craft. He’s also a great asset on stage and at overseas work.”
When something great comes along, we often wonder how it’s not already been created – and Sarah Hodge Hairdressing sisters Abby and Karly Whittaker have done that with the The Scrun (RRP £9.50). It’s a hair accessory that creates multiple looks with ease, perfect for clients who want to take their hair from office to party in a flash.
AHEAD
What February has in store for... PAMELA MURRAY RUSH HOLBORN
It’s set to be another busy month, not only have we recently launched the salon, we are already inundated with appointments from clients looking for that new year look. We have also just had the annual RUSH Oscars, where the entire RUSH family came together to celebrate the best in our business team.
JOSH DENHOLM
NHF URGES SALONS TO KNOW THEIR CODE OF PRACTICE AMID TIPPING BACKLASH
REILLY DENHOLM
LINTON & MAC STAFF LEARN TO RELAX
We are thrilled to be opening our second salon next month in Leith, Edinburgh, so are busy finalising the interiors, working on a website and marketing and of course the launch party. I’m also part of the team working on the Paul Mitchell presentation at Salon Smart next month so I’m doing a lot of researching!
Saks Yarm
LINTON & MAC is offering yoga classes in the workplace to help staff to be more relaxed and motivated. Directors of the Aberdeen-based salon, Jennifer Linton and Jaye MacDonald, have introduced the complimentary yoga classes every Tuesday and Thursday morning. They said: “The benefits of yoga are amazing, especially for our stylists who work long hours and are on their feet all day.”
Isabelle Brittain
The NHF has called for greater awareness among hairdressers and barbers to take notice of the current voluntary code of practice on tips in light of the Harrods tipping protest. Trade union United Voices of the World claimed that 75 per cent of service charges collected at Harrods cafes and restaurants – equating to £2.5m per year – is retained by the landmark store, leading to protests. This follows another high-profile case where chef Michel Roux Jr, owner of La Gavroche, admitted tips were not passed onto staff. The government is looking at ways to improve the tipping system, including the possibility of making the current code of practice on tips mandatory. In light of this, the NHF has asked salons to make sure they’re up-to-date on the code. NHF president, Agnes Leonard, said: “Our 2016 survey showed 79 per cent of salon owners agree that tips should be passed on to staff. It’s damaging for any brand that isn’t seen to be passing on tips as clients intended.”
MY month
SAKS REWARDS TEAMS AT ANNUAL GATHERING
SAKS IN YARM HAS scooped Hair Salon of the Year at the Saks Gathering, which celebrates the group’s successes. Jane Taylor, from Saks Great Yarmouth was also a winner, taking home the Hair Image award, Isabelle Brittain from Saks Doncaster won Colour Image and Jessica Peel, from Saks Bishop Auckland won the Men’s Image category. Saks Hull was also a winner, claiming the Special Recognition award. Held at the Hilton Metropole in London, the evening saw creative director Luke Pluckrose, the Saks Art Team and make-up artist Hollie Simpson put on three catwalk shows including a showcase of the new brand campaign, All That And More.
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Can you afford not to be a member?
WE HELP MAKE SURE YOUR BUSINESS IS WATERTIGHT • •
Free employment law advice line Free employment contracts, apprenticeship, treatment room and chair renting agreements • Free commercial advice on payroll, tax, VAT, chair renting charges and health and safety • NHF pension scheme • Updates on legislation changes
WE HELP YOU GET YOUR VOICE HEARD •
Campaigning – we fight for you on key issues that affect our industry
WE SAVE YOU TIME AND MONEY • •
We are your one stop shop for your businesses needs Discounts on insurance, music licence and employee benefits plus many more
WE HELP YOU GROW YOUR BUSINESS • • •
Business training courses and workshops Free business advice guides Business coaching and business helpline
To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/newyear
Quote CYA25 to receive £25 off your new membership* *before 28 February 2017
WIN WITH #SHAPEME
Post your blow-dry pics on , Instagram with #ShapeMe and tag in @creativeheadmag the top 50 entries will win goodies for themselves and their client!
Commitment-free colour at its most fun, these label.m Highlighting Toners deliver high shine metallic finishes in four shimmering shades.
Stuffed with nourishing proteins, minerals and Omegas 3 and 9, which work to fill in porous gaps, the new BC Brazilnut Oil range from Schwarzkopf Professional is a dazzler!
RRP FROM £12.40 0800 526741 schwarzkopf-professional.co.uk
RRP £10.95
01753 612040
labelm.com
Give your client a new blowdry BFF in the gel form of EIMI Shape Me from Wella Professionals. This clever little cookie has a memory so that it gives great hold for 48 hours, while heat-activated technology makes the hair more limber.
RRP £13.30 01202 595700 wellaprofessionals.co.uk
For instant wow-factor check out the Backstage Weft from Balmain Paris Hair Couture. Available in 40cm and 60cm and eight shades.
SALON PRICE FROM £119 0800 781 0936 balmainhair.com
Hot on the heels of its Kitoko Oil Treatment, ASP extends its range with a Cleanser and conditioning Balm.
RRP FROM £6.99 01794 527111
Your social media savvy clients will probably love a bit of Guy Tang and his incredible hair colour transformations. Take a look at @Guy_Tang and see what all the fuss is about – he’s killing it online with mermaid-meets-unicorn colours that are sending style fans into a tizzy. Well, now’s your chance to really capitalise and shout out to fans that you can deliver a bit of the Tang wizardry, thanks to the UK introduction of the Metallic Collection from Kenra Color, as selected by Guy himself! Your Instagram feed will thank you for it.
IN-SALON SERVICE 0845 659 0011 salon-success.co.uk
asphair.com
Clients in need of some serious volume? Get the heavenly scented Neäl & Wølf volume collection, Body & Soul. For a light but long-lasting hold, we love Uplift Volumising Mist.
RRP FROM £12.95 01282 444900 nealandwolf.com
Check out the five incredible new shades from Joico’s InstaTint, including ruby red and hot pink.
RRP £4.95
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American Crew has unveiled a Shaving Skincare range to pamper the men in your chair! It includes shaving foam, shaving oil, moisturising shave cream and revitalising toner.
First Moroccanoil got us all smooth… now it’s celebrating texture with Beach Wave Mousse, Dry Texture Spray and Texture Clay.
0845 071 2326
RRP FROM £11.50 020 7391 7440
RRP FROM £15.85 CUSTOMERSERVICES@JOYLTD.CO.UK
joicoeurope.com
americancrew.com
moroccanoil.co.uk
CREATIVE HEAD
24/01/2017 15:48
#CHedit
STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS
LAUNCH OF THE MONTH
More and more people are looking for natural alternatives, especially when it comes to their beauty regimens. However, results still matter. Kérastase is known for its quality and unquestionable performance, so when the brand introduces a more natural haircare range, you know it’s going to be good. Aura Botanica is made for the woman who believes that responsibility is a must and performance is a right. Featuring up to 98 per cent ingredients of natural origin, sustainably sourced coconut and argan oils, and no sulphates, silicones and parabens, Aura Botanica by Kérastase will leave clients’ hair three times shinier, smoother for up to 48 hours and frizz-free for up to 72 hours. It also features Bain Micellaire, a shampoo that includes micellar water for squeakyclean cleansing.
RRP FROM £21.20 0845 600 0122 kerastase.co.uk
IT’S ALL ABOUT... ROOT COVER-UPS
CREATIVE HEAD
18-19_Stock Options Feb.indd 2
Help your clients hide their roots between visits with new shakeable Root Disguiser from Fudge Professional – available in four shades.
Forget adult colouring books – just get clients to grab one of the five Bb.Color Sticks and draw over their greys and roots!
RRP £14.95 020 7845 6333
RRP £23 07747 648935
fudgeprofessional.com
bumbleandbumble.co.uk
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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON
THIS MONTH: PERFECT YOUR SERVICE MENU
IN ASSOCIATION WITH
{
THE SERVICE
}
PHOTO-READY STYLES FOR CLIENTS IN THE SELFIE AGE, we all know the importance of looking good, especially when you’re out with friends and they get a little snap happy capturing the moments. This is why your clients are going to love these five picture-perfect looks for photo ready hair, created by L’Oréal Professionnel. The services – Colour Glow, Soft Contouring, Strobing, Draping and Bronzer – are completely on-trend and to achieve them you simply need L’Oréal Professionnel’s toneon-tone range, DIA as it’s perfect for that so-often desired low commitment look. Designed to be superspeedy services to ensure your clients are in and out of the salon in no time, this adds a professional touch to clients’ hair – something they could not have achieved at home. Protect the hair while colouring by adding Smartbond – for softer, stronger and shinier hair. Say cheese!
{
GET THE LOOK
}
#We’reLoving
This pastel pink Smartbond transformation by the #smartsquad at Alan Edwards! Want it? Recreate it for your clients by following the below steps and using #smartbond throughout… 1. Pre-lighten with Blond Studio Multi Techniques + 30 vol 2. Apply 15ml LUO PO1+10mls PO2 + 50mls LUO Releaser to the root area 3. Apply 15ml LUO PO2+10mls Luo 4.20 + 50mls LUO Releaser to mid-band 4. Finish with 20ml LUO 4.20+5mls LUO PO2 + 50mls LUO Releaser on ends
Go to @lorealprouk on Instagram to see more transformations. Don’t forget to share your own using @lorealprouk #lorealpro #smartbond
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CREATIVE HEAD
23/01/2017 14:58
CONSULTATION TIPS
}
{
SMARTBOND
CR EATIV E HE AD AD VE RT OR IAL
{
}
GET SMART
Smartbond is ideal for anyone undergoing a colour or pre-lightening service, from colour transformations to first-time colourers who want to protect their hair while they colour. Here are simple steps to the perfect Smartbond Consultation: SMART Question – How do you feel about the condition of your hair? If your client is happy with the condition of their hair, it’s important to protect this during technical services. But equally, for clients that are unhappy with the condition, Smartbond can hold the key to softer, stronger, shinier hair. SMART Sell – Have a short, sharp script to inform your clients about Smartbond. Such as “L’Oréal Professionnel Smartbond is an innovative new product, which I recommend adding to your colour today. It prevents breakage and protects your hair inside and out.” Smartbond will make hair: ● Feel softer and smoother to the touch. ● Stronger inside and out. ● Look shinier as your hair is healthier, giving it more light and shine. SMART Close – Will you have a SMART colour today?
{
THE RETAIL
}
Help clients banish brassy tones between appointments and maintain their vibrant blonde or grey with the Série Expert Silver Shampoo. It contains a neutralising system enriched with anti-yellowing agents to counteract unwanted tones and maintain a cool colour.
CREATIVE HEAD
20-21_Colour Consultation Feb2.indd 2
£540
INCREASE YOUR PROFITS WITH SMARTBOND
That’s how much Cutting Room Creative in Leeds is making in sales (on average) each week from using Smartbond, the revolutionary new bonding agent from L’Oréal Professionnel. The team sells up to 30 applications a week – so just imagine what Smartbond can do for your salon’s bottom line! Encourage clients to use it when they have their hair coloured and they’ll enjoy stronger, shinier hair! Cutting Room Creative shares its top tips on how to sell Smartbond in your salon…
1. The best-selling tool is your team. 2. Showcase the affordable price with quality results. 3. Upsell with just 10 minutes development.
{
THE COURSE
}
GET CREATIVE IN 2017! Want to have fun getting serious about colour? Skyler McDonald from Skyler London is the creative brand developer for the Seanhanna group and has a distinctive approach to hair, which has propelled her to award-winning success. She leads the Education team and Creative team, both of which have presented shows and seminars globally and internationally for L’Oréal Professionnel. In her Creative Colour course, Skyler will take you through creative placement, creative tools and planning your colour. Book your place now for 15 May in Edinburgh or 24 October in London. Call 0800 028 3448
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#CHedit WHERE DO YOU SEE YOURSELF IN 10 YEARS? Ready to open my very own salon – maybe even holding my own training courses in an academy! To be able to educate and inspire hairdressers the way others have done for me would be a huge honour.
R I S I N G S TA R
ELLIE BOND AGE: 25 SALON: SPARGO, BRENTWOOD
WHY DID YOU WANT TO BECOME A HAIRDRESSER? After art college I went backpacking, which inspired me to find a career that would allow me to travel. I come from a family of hairdressers and have grown up in salons so it was a natural choice. It wasn’t until I entered a photographic competition while training at college that I discovered a whole new creative side to the industry that I absolutely loved. I fell in love and haven’t looked back since.
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Last year I was lucky enough to assist Tracey Devine Smith on set, worked backstage at London Fashion Week and in 2015 I assisted Daniel Jordan on stage at Unite Global Sessions. I’m now working with Sexy Hair as a UK educator and brand ambassador, which I’m absolutely over the moon about!
WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Easy – I would love to head up my own team of stylists at Fashion Weeks all over the world! The atmosphere backstage is absolutely amazing and gives you such a thrill. I definitely want to be more involved in the fashion world in the future.
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CREATIVE HEAD
19/01/2017 14:53
#CHedit
Inside story MR DUN ABERDEEN THE FOUNDERS OF Scottish salon group James Dun’s House have unveiled an Aveda Men Grooming Destination, Mr Dun, in the heart of Aberdeen. Taking the lead from the Aveda Grooming Destination concept ‘All From One Chair’, Mr Dun is full of Aveda’s holistic and sensorial signatures that are so recognisable, and set amidst a stunning environment of exposed brickwork and a carefully curated rustic-meetsurban-luxe vibe. From bespoke barbering to detoxifying express facials, Mr Dun celebrates the communal buzz of Aberdeen, featuring local quirky coffee shop brand Cup, unlimited WiFi and even the odd refreshing beer.
HOT BUYS
now open
PERFECT REFLECT
The new Echoes collection from Gamma & Bross, available from Aston & Fincher, includes this mirrored Provocateur Styling Unit to make a stunning impact. Price from £1,948 + VAT 0870 240 2176 astonandfincher.co.uk
CREATIVE HEAD
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BROWNS DUMFRIES
The exclusive Scottish stockist of Windle & Moodie, Browns has just revealed its second location that’s oh-so slick yet decidedly welcoming.
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THE BUSINESS EDIT FROM INSIDE
THE SALON
JOHN CARNE
JOHN CARNE HAIRDRESSING Our philosophy has always been to invest heavily in training to develop the strongest team we can, forming a ‘We factor’. However, the most toxic factors are from team members with a strong ‘Me factor’. This individual will smile to your face and take all you have to offer, then stab you in the back. We took on a young team member and invested heavily in their development, and they rose through the ranks. We had supported them through various personal and business problems, and they gave us the signals that they were committed to us. Then out of the blue I had a text message saying they wouldn’t be coming back to work. They then went onto work at another salon, taking staff and clients. You will never stop the ‘Me factor’, but you can plan for it. Always have a succession plan in place, and stay true to your training values.
HOW DO YOU RECOVER FROM A ‘TOXIC’ EVENT? AT SOME POINT you will have been through – or will go through – a toxic event in your salon. No, not a chemical spill, we mean an event or person that’s ‘toxic’ and impacts your business, your team and perhaps even your clients. So how do you deal with them when the problem arises and ultimately recover? The Gallery’s Lorenzo Colangelo has a saying: “Better to have a hole in your business than an arsehole”. He explains: “Disruptive staff affect you, other team members, your clients and the whole atmosphere in the salon.” When Lorenzo changed the payment structure of his salon to get everyone working together, he knew that the four team members on self-employed contracts wouldn’t be happy but they all left, and at the same time. “This left a massive hole in the business, but the atmosphere changed overnight – it was as though the salon had breathed a collective sigh of relief,” he says. “I dealt with this by bringing the whole team together and being honest with them about what had happened and what my vision of the company is. They were brilliant and they all pulled together to help fill the gaps.” When Emma Hellier decided to expand her eponymous salon, she bought new property and got rid of chair renters, deciding to only have employed staff. “The manager was spreading rumours of uncertainty and scare
mongering,” Emma says. “It was extremely difficult and busy for us, but we felt we had the backing of our team. When the time came to move, I received three resignations – half of my team!” The manager had recruited the staff members in her new salon just around the corner. “Although business was slow, we persevered, tried out a few stylists, weren’t afraid to say no to clients or staff that weren't right for us,” says Emma. “We put our cards on the table and let them know how bad things were and gave them the chance to leave or build it with us.” So how can you protect yourself? “The interview process is really important when recruiting, to make sure you get a really good fit,” says Lorenzo. “I recommend using the Kirton Adaption Innovation measuring system, which helps you to understand individuals’ methods of creativity. I’m also a big believer in sharing information. My team knows what my goals are for the business and personally. I know their personal goals too.” It’s been four years since Emma Hellier ditched the chair renters, and her business has turned full circle: “Clients from before are coming back; we get CVs every day from stylists wanting to work with us,” she says. “We stuck to our vision and it paid off. That’s the way to get through a toxic period: don’t give up.”
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CREATIVE HEAD
23/01/2017 16:03
#BusinessEdit
The Numbers Game THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
HR AND MANGAGEMENT
It’s no surprise that recruitment ranked so highly among the headaches, specifically the search for good, young talent. “Our biggest problem is taking on and training young people,” admits Stephen Evans from The Hairdressers. “I think we’ll take on more mature people in future.” Managing expectations of earnings is also proving tricky against an apparent growth in chair renting. “One member of staff went to a self-employed contract. He said it was great because he keeps 50 per cent of his takings,” explains Ian Harrold from Attitude Men’s Hair. “I asked him about his insurance, but he said he didn’t need it!”
11.4%
6 MONTHS
of salons only the average staff on employ amount of time between staff PAYE and have no freelancers appraisals
of salon owners believe the NMW/ Living Wage has caused them to hire fewer staff and spend less on training
Recruitment Holiday/absence Maternity leave
We find it really hard to recruit and even harder to find apprentices. We’re constantly advertising but are lucky to get two applicants a year. If you lose staff, you can’t replace them – it’s quite worrying EMMA SIMMONS, SALON 54, THIRSK
WAS THE AVERAGE FOR RETAIL IN DECEMBER TURNOVER
£53.15
WAS THE AVERAGE CLIENT SPEND
7.6%
80% 19%
What is your biggest HR headache?
AVERAGE TOTAL CLIENTS WERE NEW CLIENTS
BUSINESS IN DECEMBER 2016 COMPARED WITH NOVEMBER 2016?
growing 100%
BUSINESS IN DECEMBER 2016 COMPARED WITH DECEMBER 2015?
declining
30%
steady 17%
growing 53%
EMPLOYEE MANAGEMENT is an essential element in a company’s success. It really means taking into account every individual who is connected to the salon, from clients to suppliers. To manage your staff efficiently, a software system is essential. It will allow you to get a good grasp of these external factors, as well as increase the productivity and output of each employee while ensuring that the staff are working in conditions that favour this growth. A powerful management programme allows everyone to follow his or her own trajectory and adapt it to your clients’ feedback. With a programme like Ikosoft Merlin, one-to-one meetings can be highly productive and let you pinpoint exactly where your staff members are in relation to their targets. Without the in-depth reporting tools of Merlin this kind of exactitude would be impossible! Morgane Brosset is marketing director at software provider Ikosoft. Visit Ikosoft.com
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#BusinessEdit
LIFE LESSONS
JASON MILLER CHARLIE MILLER
Listen, listen, listen. My father Charlie taught me to listen. To really listen. Listen to your clients with genuineness, empathy and warmth. Get on your clients’ wavelength and find out what they actually want. They will feel you looking after them, they will see it and they will want to stay with you. You’re only as good as your last bob! Never take your skills for granted. You’ve got to keep the discipline and treat every haircut like your best one. Work hard but think about your work/life balance. As hairdressers we definitely put in the graft and we are continuously giving to our clients and others. However, it’s equally important to be mindful of ourselves. Think about what you eat, what you drink and how much exercise you take. Walk the talk. Keeping team spirits high is key to harmony and success so lead by example and show your team and colleagues that you are willing to put in as much as they do. 26
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BE AN AGENT OF CHANGE
KEN WEST CHALLENGES YOU TO ASK YOURSELF: “WHY DO I DO THAT?” KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5
SEE KEN WEST SPEAK AT
20 MARCH AT THE PARK PLAZA, LONDON
IN A TALE OF TWO CITIES, Charles Dickens wrote: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” These words are relevant today. There is so much knowledge openly available and exciting opportunities and yet we see some of the most incredulous decisions being made in the world around us. If this year is to be your best ever then you have to make some wise decisions. By now you will have already made some and some will have been good and some may not. There is rarely a right or wrong so don’t worry, just make a new decision and move on. Look at your business with what we refer to as “immigrant thinking” – look at everything as if you are seeing it for the first time and ask yourself this question – why are we doing that? If the answer is because it’s what you have always done, then that is rarely a good enough reason to carry on. Change in the world is faster than Lewis Hamilton and yet we often carry on doing what we have done for years and wonder why our results don’t change. “Carry on doing what you are doing and you will carry on getting what you are getting.” So why are we so scared of change? Why are we happy to change the hairstyle, or colour, of a client yet unable to move to a different styling position in the salon we work in everyday? Why are we scared to raise our prices, drop unprofitable services, love out of the business unprofitable team members, work different hours or different days, embrace new products and ideas, or
try anything that is radically different? I have just turned 65 and love our industry with a passion. I am tempted to retire and walk away to my house in Spain but cannot do so just yet. Those of you who have heard me speak at Salon Smart know that I love to challenge your thinking. I see that many issues challenge our industry. Prices that need to rise, fragmentation by selfemployment, legislation changes and a lack of fabulous people entering our industry. I count myself truly fortunate to be able to work with salons from all over the country. I see salons that are breaking the mould and thinking out of the box and others, that don’t even know that the box exists. They just carry on doing what they have always done. Unfortunately I feel that the latter are in the majority. So let me ask you these questions: • Do you use the same phone and communicate with your friends in the same way as you did two years ago? • Do you listen to music or watch TV in the same way as you did two years ago? • Do you shop in the same way as you did two years ago? • Do you basically offer the same services and work the same way in your salon as you did two years ago? • Do you basically offer the same client experience that you did two years ago? How many of you answered no to the first three questions? And, if you are really honest with yourselves, yes to the final two? Once again, I hope I have made you think… CREATIVE HEAD
23/01/2017 16:05
AMANDA PATTERSON MINDBODY
HOW ARE YOU USING WEBINARS TO HELP SALON OWNERS/MANAGERS? We conduct monthly webinars designed to give business owners the inside scoop on successful business management and growth best practices. Attendees leave each webinar with concrete ideas they can immediately implement at their salon – even if they don’t use our software.
WHAT ARE THE MOST COMMON ISSUES YOU HEAR FROM CLIENTS? Client growth and retention. They are looking for secure software that helps drive clients their way while also acting as an additional staff member, streamlining daily admin tasks like appointment scheduling, point of sale, reporting, and staff and client management.
WHAT WILL WE BE SEEING FROM MINDBODY IN 2017? Our branded web and mobile tools, which can help salons promote their services to new and current clients through a seamless online experience unique to their brand, from web to social to mobile.
QA
#BusinessEdit
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
ERROL DOUGLAS MBE You have had many successes and accolades over the years, but what has been your scariest moment?
@Jo_Timperley
In Brazil, doing a show for 7,000 people in what looked like a stadium with a revolving stage – just as I went on I got a migraine. Don’t ask me how I go through it, but as I came off stage I was duty bound to do interviews, which turned out to be some of the longest in my life! Who was your inspiration when you first started out in the industry?
@ThHairSanctuary
My inspiration was a young guy who was also on the hair circuit and today he has turned into a true inspiration for a lot of people. He is Eugene Souleiman. Another person who I absolutely love and adore is Antoinette Beenders. What has been your proudest moment so far?
@CWhiskersHair
Seeing our second child born because we lost our first and then went on to have three more beautiful children. What do you recommend doing to stand out when applying for a hairdressing job?
@glitterbug94
Let’s be constructive about this, I don’t like interviewing employees because most people don’t do their homework, are low in energy and offer no probing questions for us. Now I’m going to answer the question; take a good look at your appearance, there’s no harm in being trendy and smart but when there is a lack of professionalism I worry. Most of all, think about why you want to work for the person you are talking to, do a background search on company and ask questions about what you can do to make that company even more successful! Next issue: Not Another Salon’s Sophia Hilton. Tweet us at @creativeheadmag
Insider Insight
72%
Supported by
of customers trust online reviews over celebrity endorsement and advertising. Put simply, salons that have lots of reviews, get more bookings than those who don’t. A tried and tested salon is one with 50+ reviews – make encouraging your customers to leave reviews your 2017 resolution. And if you’re just starting out? The important thing is quality! Salons with a score of at least get twice as many bookings as those with 3 stars or below. Aim for the stars!
★★★★
To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business or call 0330 100 3515
CREATIVE HEAD
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#BusinessEdit
Sharp fall in tribunal cases AN INVESTIGATION BY the TUC has suggested the number of people taking their employers to an employment tribunal has fallen by 9,000 a month since charges were introduced in 2013. It can now cost as much as £1,200 for an employee to bring a claim against an employer. The fees were originally introduced by government to discourage frivolous claims, which can be stressful for employers to deal with, especially small business owners who may not have access to specialist HR or legal support. An analysis of Ministry of Justice figures by the TUC compared the number of cases being brought before and after the introduction of fees. In 2012 to 2013 about 16,000 people per month on average took a claim against their employer to tribunal. But by 2015 to 2016 this had dropped to 7,000 a month.
SALON TRUST ISSUES SALONS THAT ARE seen to be using modern technology are more likely to be trusted by clients, research from payments processing firm Worldpay has suggested. The study in collaboration with “digital anthropologist” Nik Pollinger has argued that, for younger clients especially, handwritten receipts, cash-only payments and the lack of a website are “triggers” that can make clients think twice about whether or not they’re prepared to spend money with that salon. Three quarters (75 per cent) said alarm bells would start to ring for them if a salon seemed to be behind the times from a technology point of view. GET READY More than four out of 10 ed for the new 12-sid (41 per cent) said retailers £1 coin, coming m into circulation fro who made it easy to pay out 28 March. Check om by card as well as cash thenewpoundcoin.c for details were most trusted.
‘TRAILBLAZER’ APPRENTICESHIPS GET GO-AHEAD THE GOVERNMENT HAS approved the industry’s plans for assessing hairdressing and barbering apprentices within new employer-developed “trailblazer” apprenticeships. The Department for Education gave its backing to the assessment plans submitted to ministers and drawn up by a cross-industry trailblazer group of employers, supported by the NHF and sector skills body Habia. The move is being hailed as an important step forward in transforming how apprentices are trained and tested within the industry. The apprenticeship standards for ‘hair professionals’ have already been approved and published on the gov.uk website. Expecting to launch in May, it will mean that by 2019, when the first cohort completes their training, hairdressing and barbering apprentices will come out into the world of work “salon ready”. The new apprenticeships will include a mandatory qualification including an end-point assessment carried out by an independent examiner. Alongside reforms to the delivery and assessment of training, the government has changed how the new apprenticeships will be funded. Small salons (employing fewer than 50 people) will not have to contribute financially as long as they are taking on an apprentice aged 16 to 18 or one aged 19 to 24 who has been in care or who has a healthcare plan. As a further incentive, employers will receive a grant of £1,000 to take on both these types of apprentice. But for any other apprentices aged 19 or over, salons of any size will be expected to pay 10 per cent of that trainee’s training costs, or £900. The NHF is running a series of events for salons explaining how the changes will affect businesses. For more information, visit nhf.info/apprenticeships
WARNING OVER MODELS HAIR, BEAUTY and barbering might be a vibrant, creative and often young industry, but salons and barber shops need to be careful about portraying models, especially those aged under 18, in an overly sexualised way in advertising materials. The warning by the NHF has come as the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice have run a joint consultation into proposed tough new rules designed to make it an offence to “portray or represent anyone who is, or seems to be, under 18 in a sexual way”.
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 28
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CREATIVE HEAD
19/01/2017 15:04
It’s time for change
The Wide Iron
Your Hair, Your Heat, Your Style. For more information about availability to become a stockist, please call 01943 811314. Available until 28/02/17 For Terms and Conditions please visit: www.cloudninehair.com/terms-revolution
M iz an i Af ro Aw ar d 20 16 W in ne r, Pe te r M ar k, Be lfa st
L’ O ré al Co lo ur Tr op hy 20 16 W in ne r, Si ne ad Ke lly, Lo nd on
L’Oréal Colour Trophy Men’s Image Award 2016 Winner, Urban Retreat, London
G ra nd Fi na l Sh ow , Ha ir by He ad m as te rs
Pr o Ar ti st ic Te am
G ra nd Fi na l 20 16 sh ow, Ha ir by Th e Ru sh Ar ti st ic Te am
Grand Final 2016 show, Hair by Brooks and Brooks Hairdressing
Entering its 62nd year as the world’s longest running live hairdressing competition, The L’Oréal Colour Trophy is here for 2017. Celebrating professional hair, colour and fashion, this is your opportunity to reveal your creative talents to the nation. Enter today at WWW.LOREALCOLOURTROPHY.COM
@LOREALPROUK
#LCT17
#LOREALPRO
Unleash
#LCT17
THE STAR IN YOU! THE L’ORÉAL COLOUR TROPHY, THE WORLD’S LONGEST RUNNING HAIR CONTEST IS NOW OPEN FOR ENTRIES. OPEN TO ALL SALONS NATIONWIDE – IT IS TIME TO REVEAL THE STAR IN YOU
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lorealprouk
@lorealprouk
CR EATIV E HE AD AD VE RT OR IAL
THE SWEAT, THE TEARS, the jangling nerves, the breathless anticipation, the roar of the audience, the heat of the spotlight, the explosion of glitter, the L’Oréal Colour Trophy in your hands. Can you imagine it? It’s the moment of a lifetime – careers boosted, business booming. The star inside you is primed to make its entrance onto the stage – are you ready to unleash it? The L’Oréal Colour Trophy 2017 is open for entries now, and this year could see YOU on the cover of Creative HEAD magazine with the trophy aloft! Whether you’re a big name in Belgravia or a niche shop in Shropshire, this is a democratic contest that’s open to ALL – and you don’t even need to be a L’Oréal Professionnel salon to enter! The longest running live hairdressing competition in the world, the L’Oréal Colour Trophy is inspiration incarnate, each year sharing the opportunity with hundreds of salons across the UK to get creative. The L’Oréal Colour Trophy puts the focus on colour and fashion, challenging you to create an on-trend, beautiful look that you can show off in your window – you’ll have clients old and new craving your creation! And that’s not all… the Men’s Image Award is a brilliant illustration of modern barbering, while the Afro Award, sponsored by Mizani, shows off the talent behind textured hair. And for the next generation there’s the Star Award, for the hot young colourist setting hues ablaze in 2017! And for the champion, there are rewards galore! Not only do you get to take your trophy home, but you also win a trip to the fashion capital of the world, Paris, to take part in a winners’ shoot (think about how those pictures will look in your salon!) and there will be increased exposure and industry accolade. You will even find yourself involved in a shoot for a national style bible… Are you ready to unleash the star in you?
I DID IT!
GRACE DALGLEISH, BROOKS & BROOKS L’ORÉAL COLOUR TROPHY STAR AWARD WINNER
“Winning the L’Oréal Colour Trophy Star Award Judges’ Favourite has been a massive highlight of my career. My salon was so supportive when I decided I wanted to enter the competition and it’s been such an amazing experience. From initially entering to bringing my creations to life and seeing them on the catwalk, it was a great learning curve and so inspiring. I was absolutely thrilled when I was announced as the winner. I didn’t want the evening to end! My tips for anyone looking to enter this year are: be passionate, stay focused and believe in yourself every step of the way!”
HOW TO ENTER LCT17 Head to lorealcolourtrophy.com... 1. BUILD your personal profile 2. Choose your CATEGORY 3. COMPLETE your ENTRY FORM ONLINE and upload your photo (no more than 1 year old) 4. SUBMIT your application before 28 February 2017 Please consult full L’Oréal Colour Trophy terms & conditions before entering
@lorealprouk
#LCT17
Is 2017 your year to win? Go to lorealcolourtrophy.com to get all the information you could possibly need and enter NOW! Alternatively call 020 8762 4617 for more information
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CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 THE FULL CANTU SET, WHICH INCLUDES SHEA BUTTER LEAVE IN CONDITIONING REPAIR CREAM, SHEA BUTTER FOR NATURAL HAIR MOISTURISING CURL ACTIVATOR CREAM, COCONUT CURLING CREAM, SULFATE-FREE CLEANSING CREAM SHAMPOO, SULFATE-FREE HYDRATING CREAM CONDITIONER AND MOISTURISING TWIST AND LOCK GEL, WORTH £46.94 FIVE LUCKY SUBSCRIBERS WILL RECEIVE TWO FULL CANTU SETS, WORTH £93.88.
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24/01/2017 13:45
THIS. IS. IT. NEW CATEGORIES, NEW PRIZES, THE OPPORTUNITY TO CHANGE EVERYTHING. THIS IS THE WELLA PROFESSIONALS TRENDVISION AWARD 2017
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JOURNEY OF A LIFETIME
WE’VE SEEN AN INCREDIBLE 13 YEARS OF AWE-INSPIRING HAIR… WELCOME TO THE WELLA PROFESSIONALS TRENDVISION AWARD UK & IRELAND
AN ICONIC INDUSTRY competition that showcases a fusion of hair, fashion and creativity – from the photographic stage to the international final catwalk – this is your chance to share a stage with true hairdressing legends and compete to win amazing prizes with your own vision, to be seen around the globe. There are so many benefits – to both you and your salon – that come from taking part in TrendVision Award, such as: • Develop your skills and confidence by challenging yourself to create your unique vision. • Be mentored by top industry icons throughout the competition and work with inspirational award-winning hairdressers. • Raise your profile and progress your career by showcasing your creativity on a spectacular platform surrounded by an inspirational audience. • Elevate your salon’s profile by shouting about your involvement in one of the industry’s most prestigious competitions across social media and the local press. • Show your clients that you’re up to date with the latest trends and always building on your talent by talking to them about being part of TrendVision Award. It’ll keep them coming back for more! Can’t wait to get involved? We reveal all you need to know to enter…
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THE CATEGORIES INTERNATIONAL CATEGORIES COLOR VISION
Show off a beautiful, colour focused, trend-led look, which is wearable and reflects salon relevant hair
CREATIVE VISION
Express your creative vision with an on-trend cut and finish or hair up, with an editorial catwalk feel
UK & IRELAND CATEGORIES SPONSORED BY EIMI MALE GROOMING
Create a total men’s look exhibiting excellence in craftsmanship. This cut, colour and finish must be inspired by current men’s grooming trends
RUNWAY
Exude creativity in a total on trend, modern, long hair runway look. Judges want to see a beautiful style and finish and you have the option to use hair extensions and pieces
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THE PRIZES
PHOTOGRAPHIC HEAT WINNERS
• Compete at the UK & Ireland Regional Heats and join your model live on stage
UK & IRELAND REGIONAL HEAT WINNERS
• Iconic mentoring programme – one day with an industry icon to prepare you for the UK & Ireland Final
“All the mentors were inspirational and taught me something different. They really prepared me for the international stage where I went on to win!ˮ DARREN LACKEN, CROW STREET COLLECTIVE INTERNATIONAL COLOR VISION PLATINUM WINNER 2016
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UK & IRELAND WINNERS COLOR VISION AND CREATIVE VISION – GOLD AWARD
• Iconic mentoring programme – four days with industry artists • Represent your country and compete at the International TrendVision Award with an all-expenses-paid weekend package
MALE GROOMING AND RUNWAY – GOLD AWARD
• Iconic mentoring programme – one day with industry artists • Attend the International TrendVision Award • Gain backstage experience at London Fashion Week with Wella Professionals EIMI
COLOR VISION AND CREATIVE VISION – SILVER, BRONZE AND PEOPLE’S CHOICE AWARD
• Iconic mentoring programme – one day with industry artists
ALL CATEGORIES – ALL AWARDS
• Opportunity to be invited to Wella events throughout the year • Wella tailor-made development programme • Exclusive trade press profiling in print and online media • TrendVision Award Trophy
23/01/2017 10:41
THE MENTORS
EXPERIENCE THE RENOWNED WELLA MENTORING PROGRAMME FOR YOURSELF WITH SOME OF THE INDUSTRY’S MOST ICONIC ARTISTS. THE MENTORS FOR 2017 WILL GIVE YOU TOP TIPS THROUGHOUT THE COMPETITION TO HELP YOU ON YOUR JOURNEY, AS WELL AS INSPIRATIONAL, HANDS-ON MENTORING DAYS TOO!
UK & IRELAND REGIONAL HEAT WINNERS Prepare for the Final with a one-day inspirational mentoring programme
UK & IRELAND WINNERS
Experience up to four days of iconic money-can’t-buy mentoring
“Mentoring finalists for TrendVision Award is very important to me. By giving competitors an insight into winning cutting and colouring techniques, as well as increasing their confidence with presentation skills, we not only equip them for success in the competition, but empower them for their career” AKIN KONIZI, HOB SALONS
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TRENDVISION AWARD 2017 MENTORS • Akin Konizi, HOB Academy • Bruce Masefield, Bruce Masefield: hair • Bruno Marc, Marc Antoni • Charlie Taylor, Charlie Taylor • Cos Sakkas, TONI&GUY • Jayson Gray, Karbon Kyd • Leonardo Rizzo, Sanrizz • Robert Eaton, Russell Eaton
“TrendVision Award is without doubt the greatest competition in our hairdressing calendar and I am so honoured to be a mentor for this. There’s nothing quite like it for shouting about British talent!” BRUCE MASEFIELD, BRUCE MASEFIELD: HAIR
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OVER TO YOU… VICTORY CAN BE YOURS AT THE WELLA PROFESSIONALS TRENDVISION AWARD 2017 IN JUST FIVE SIMPLE STEPS
OUR GUIDE TO ENTERING WELLA PROFESSIONALS TRENDVISION AWARD 2017
THE KEY DETAILS
STEP 1: CHOOSE YOUR CATEGORY
Enter online at wellatva.co.uk
Choose from one of four categories to enter and read the rules online at wella.co.uk/trendvision
STEP 2: RESEARCH AND INSPIRATION
Do your research and find inspiration by attending a TrendVision Award Insight event.
STEP 3: CHOOSE YOUR TEAM
Choose a model and an optional assistant/make-up artist.
STEP 4: PHOTOGRAPH YOUR LOOK
Create your look and take a before and after photograph of your model.
STEP 5: ENTER ONLINE
Complete the online entry form before midday on Friday 24 March.
WELLA.CO.UK/TRENDVISION
@WELLAPRO
Photographic entry deadline: (noon) Friday 24 March Photographic judging: Monday 10 April Photographic result revealed: Friday 14 April
LET ICONIC ART TEAMS FROM MARC ANTONI, CHEYNES AND SANRIZZ INSPIRE YOU WITH THEIR VISIONS OF THE 2017 TRENDS AND HELP RAISE YOUR GAME WITH INDUSTRY SECRETS AND TOP TIPS – CONTACT 0845 601 8128 NOW FOR INSIGHT EVENTS DETAILS
#MYTVAJOURNEY
FOR MORE INFORMATION ON HOW TO ENTER TRENDVISION AWARD OR TO BOOK ONTO AN INSIGHT EVENT, CONTACT THE WELLA EVENTS TEAM ON 0845 601 8128/WELLAEVENTS@COTYINC.COM
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CREATIVE HEAD EDUCATION
education
I" t's me!"
OUR FEATURED ARTIST IN FEBRUARY IS CHRISTEL LUNDQVIST
S START RY UA 1 FEBR
The highly respected colourist talks trends, hues and special effects – and turns out her kit bag, exclusively online this month
education
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HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION
20/01/2017 15:44
URLS?
DEFINED C
Y E H T O D … T N WA E NEW H T H T I W E SSIBL O P L E ME L P A A S H ’ S IT I M I ERO, E H Y R D W O ALS BL N O I S S E F O PR BY WELLA ISH?
A SLEEK FIN
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A GOOD BLOW-DRY is what dreams are made of – particularly for women aged between 18 and 34. These women regularly visit the salon for a blow-dry and 60 per cent of them have hair below their shoulders.* They love their long hair but struggle with the damage caused by blow-drying it every day. If you told them you had the one product that could help them achieve the blow-dry of their dreams – every day – while also providing much-needed protection, they’d love you forever more. EIMI Shape Me by Wella Professionals is the product your clients need in their lives.
CREATIVE HEAD
19/01/2017 15:09
CR EATIV E HE AD AD VE RT OR IAL
HAPE ME
ANT EIMI S EN WILL W
WHY WOM
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how off ry pics Want to s ful blow-d ti u a e b r Post you apeMe, with #Sh m a r g ta nd the on Ins eadmag a h e v ti a e r c rprise tagging @ l win a su il w s ie tr o EIMI top 50 en eat and tw tr d e s li a r the person amples fo s t c u d o r ep ent. Shape M d their cli n a t s li ty s r name winning clude you in to r e post b Remem when you e m a n s t’ lien winning and the c am. The r g ta s n I n on your pic o howcased s e b o ls a l ere looks wil ! Head th m o .c g a eadm creativeh ils. ll the deta now for a
Shape the blow-dry your clients want with EIMI Shape Me. For more information, contact your Wella Professionals account manager, call 01202 595700, or visit wellaprofessionals.co.uk
CREATIVE HEAD
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24/01/2017 10:19
JOIN
THE REVOLUTION
TIRED OF HAIR TOOLS THAT DON’T DELIVER? CLOUD NINE WANTS YOU TO SWAP YOUR EXISTING TOOLS FOR A REAL STYLING WEAPON AND JOIN THE REVOLUTION
STOP ACCEPTING MEDIOCRE results from your tired styling tools and join the Cloud Nine revolution. The brand is so confident in its styling tools and the results they deliver that it’s carrying out a creative coup and calling for a change in styling. It’s time for a hair tool revolution. Once you experience Cloud Nine’s innovative temperature control, feel how the mineral-coated plates glide through the hair and see how the brand’s tools lock in moisture and smoothes the cuticles, you won’t go back. Not ever. Why?
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Because Cloud Nine never accepts second best, it cares about your clients’ hair and aims to create a kinder, more effortless styling experience – it’s that simple. Take market-leading iron The Touch for example. Clients love that they can achieve effortless style thanks to the mineral-infused plates, while choosing the heat that’s best suited for their hair. This buttonless iron is ready to use in seconds thanks to its revolutionary instant heat technology.
CREATIVE HEAD
19/01/2017 15:14
CR EATIV E HE AD AD VE RT OR IAL
RETAIL BODOINSCRTEA! SE YOUR
T AN GENERATE EXCITEMEN MONTH WITH CLOUD RETAIL REVENUE THIS 0 OFF THE WIDE IRON NINE AS IT OFFERS £2 FOR YOUR CLIENTS.
THESE FANS HAVE JOINED THE REVOLUTION – STOCK CLOUD NINE AND YOURS WILL SOON FOLLOW! “THE FIRST TIME I USED THE TOUCH I WAS AMAZED BY HOW EFFECTIVELY IT STRAIGHTENED MY HAIR. THE PLATES GLIDE THROUGH THE HAIR SMOOTHLY, RESULTING IN BEAUTIFULLY CONDITIONED AND POLISHED HAIR”
Miss Makeup Magpie, blogger “APPLE, IF YOU EVER GET INTO THE BEAUTY INDUSTRY, ASK THESE GUYS FOR TIPS”
COM YOUR SALING TO ON SO Cloud N ine is la ON!
unching a nation you the c wide tour to offe r hance to existing tired too swap your ls with a styling w re social m eapon. Follow it al edia cha s nnels out more and whe to find n it w be in you r town. ill
Gadgette.com Join the revolution today with Cloud Nine. For more information, call 01943 811314 or visit professional.cloudninehair.com. Follow the revolution on social media @CloudNineC9 CREATIVE HEAD
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19/01/2017 15:15
“THE BEST BUSINESS EVENT I’VE ATTENDED IN THE LAST 25 YEARS” IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
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BUSINESS NETWORKING
19 MARCH – 20 MARCH 2017
LONDON
Great minds, expert insight, real stories, new ideas, and unique opportunities to meet and mix with industry innovators. Want to grow your business? Get to Salon Smart – Creative HEAD’s two-day business networking event in London this March
BOOK TICKETS ON
01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17
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John Hurine, Salon Success
Toby Dicker, The Chapel
Matthew Sockalingum, Matthew Luke Professional
Steve Rowbottom, Westrow
Ky Wilson, The Social
Katie Katon, George’s Hairdressing
Jane Prigent, Jas Hair Group
Russell-John Barker, Mahogany Hairdressing
Alice Kirby, Lockhart Meyer Salon Marketing
Lorenzo Colangelo, The Gallery
Sophia Hilton, Not Another Salon
Monica Teodoro, L’Oréal Professionnel
Ken West, 3.6.5 Education
Gavin Hoare, Richard Ward Hair & Metrospa
Laura Hinton, Little Light PR
Tim Binnington, Headmasters
ALL THESE GREAT NAMES
IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
20/01/2017 15:47
BUSINESS NETWORKING
Michael Van Clarke, Michael Van Clarke Gareth Williams, Headmasters
19 MARCH – 20 MARCH 2017
Zoë Vears, Salon Success
Simon Tickler, Salon Success
Lee Stafford, Lee Stafford Education
Jonathon Soons, Headmasters Charles Worthington MBE
AND MANY MORE
Full of bright ideas and real experiences – tried, tested and talked about by real hairdressers – Creative HEAD’s business networking event features a packed line-up of presenters. Hear from them all!
BOOK TICKETS ON
Mark Woolley, Electric Hairdressing
LONDON
01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17
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FULL WEEKEND TICKET
£245 PLUS VAT
INCLUDES THREE-COURSE DINNER WITH WINE AND OVERNIGHT ACCOMMODATION WITH FULL ENGLISH BREAKFAST
SUNDAY 19 & MONDAY 20 MARCH
DAY TICKET
£100 PLUS VAT MONDAY 20 MARCH
Inspiring presentations, engaging conversations, practical workshops, topical debates, exclusive creative performances, a gala reception with dinner – and a stunning 4-star venue, the Park Plaza Riverbank hotel in London… Creative HEAD’s business networking event is the full package
IN PARTNERSHIP WITH ASSOCIATE SPONSORS
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20/01/2017 15:48
BUSINESS NETWORKING
19 MARCH – 20 MARCH 2017
LONDON
DON’T MISS OUT BOOK YOUR TICKETS NOW ON
01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17
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20/01/2017 15:48
CAREER-MAKING
COLOUR
L’ORÉAL PROFESSIONNEL EDUCATION IS A POWERFUL TOOL – INSPIRING AND EDUCATING HAIRDRESSERS NO MATTER WHAT STAGE OF THEIR CAREER TEMPT THE TRUE new blood to your salon to dream bigger and reignite the excitement in your junior or senior players! Education is the most powerful tool salons can use to grow, inspire and develop the stars of tomorrow and continues to be an essential part of all successful salons. L’Oréal Professionnel Education is here to help you stay ahead of the latest trends in our fast-paced industry – and arm you with the latest research, imagery and products – to empower all hairdressers in your team. Offering an incredible
selection of courses – colouring, cutting, styling and business – at every level of skill, L’Oréal Professionnel enables you to unleash the star in your stylists and colourists in 2017! And with all these new skills and techniques ready at your staff’s fingertips, they can style the star in every client too. Fuse all that with a thrilling line-up of events and innovation and some exciting new launches, and 2017 really can be your turn to be a star in the salon spotlight! Career-making colour is king and these three courses are a great place to get started…
AND IF YOU’RE LEARNING AT THE NEW LOOK LONDON ACADEMY, THEN YOU’RE IN FOR A TREAT – IT’S FRESHLY REVAMPED, WITH A MODERN, WELCOMING VIBE. THE LEEDS AND MANCHESTER ACADEMIES HAVE ENJOYED MAKEOVERS TOO, WITH LEEDS NOW TWICE THE SIZE! 46
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Looking for a different education Sundays experience? Keep sionnel fes free! L’Oréal Pro Sunday g ilin ve un is Education su s ch as Sessions with name founder of d an E Trevor Sorbie MB apman, Ch na An , Kit Session re to Mo getting involved. … on so led be revea
COLOUR KEYS
THIS SHARES THE FUNDAMENTAL PRINCIPLES OF HOW COLOUR WORKS ON THE HAIR AND HOW L’ORÉAL PROFESSIONNEL PRODUCTS ACHIEVE EXCEPTIONAL RESULTS – AN ESSENTIAL COURSE FOR THOSE WHO REALLY WANT TO STAND OUT!
“Colour Keys is a great foundation for all hairdressers as a way of being introduced into the world of colour. You learn key elements of how to colour hair and the science behind it. Even for advance colourists, it is good to go back to the beginning sometimes to refresh your knowledge” KATIE ALLAN, CHARLES WORTHINGTON
COLOUR CHANGE
NEED TO MAKE A TRANSFORMATION? THEN THIS IS THE COURSE FOR YOU, KEEPING YOU UP-TO-DATE AS TRENDS CHANGE AND GIVING YOU ALL THE CONFIDENCE YOU NEED WITH DETAILED TECHNIQUES
“I think everyone should do this class. Expectations are so high for colour change now, you just can’t afford to be feeling sick every time that a client sits in your chair and wants the impossible” SOPHIA HILTON, NOT ANOTHER SALON
COLOUR SPECIALIST
THIS ICONIC PROGRAMME IS THE ULTIMATE IN COLOUR SKILLS, SHOWCASING INNOVATIONS BEFORE THEY LAUNCH
“Colour Specialist is a fantastic challenge. You have to work really hard for it, but at the end of the day it’s all about knowledge and knowledge is power. Nobody is too senior to do the Colour Specialist course – or indeed any course – as the more information you gain, the better you’re going to be at your work. I’d highly recommend it to any colourist” JACK HOWARD, PAUL EDMONDS
For more information contact L’Oréal Professionnel Education on coursesuk@loreal.com, 0800 028 3448, speak with your account manager or see the full 2017 Education Collection at lorealprofessionnel.co.uk
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BRONZ E
SILVER
VIOLET
WE’RE OBSESSED! GUY TANG’S METALLIC OBSESSION IS THE HOTTEST COLOUR TREND FROM THE US… AND NOW IT’S AVAILABLE IN THE UK EXCLUSIVELY THROUGH SALON SUCCESS IN PARTNERSHIP WITH SALON SERVICES
IF YOU’RE ON Instagram and love hair, then you’ll have seen the social media phenomenon that is stylist Guy Tang! Posting the most stunning, reflective, fabulous colours to millions of likes, Guy has become the colourist to follow (4.6m social media followers can’t be wrong!) and his #MetallicObsession is full of shiny, stunning examples of beautiful colour results he’s produced stateside. But now you can be part of the #MetallicObsession revolution here too, thanks to Salon Success in partnership with Salon Services. Kenra Metallic Color Collection is fresh to UK salons and features a selection of marvellous metallics handpicked by Guy. Designed for prelightened hair, the Silver, Violet and Bronze Metallics in permanent and demipermanent offer the chance for you to let your artistic side get truly creative while giving your on-trend clients desperate for the perfect reflective shades the most photogenic finish… selfies at the ready! Just think of all the social media fun you and your clientele are going to have. Does your salon want to be part of the #MetallicObsession? Then Salon Success is here to satisfy your curiosity! It will provide launch kits and promotions, education and consultancy support to ensure you make the most out of this metallic marvel! If you are a freelancer, want to buy online or just want to buy some single tubes to give it all a try? Then head to salon-services.com and you can see what it’s all about.
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CREATIVE HEAD
24/01/2017 10:10
CR EATIV E HE AD AD VE RT OR IAL
#METALLICOBSESSION HAS A SOCIAL MEDIA REACH OF 1.5 BILLION!
@Guy_Tang
WHO IS GUY TANG?
With 1.25m Facebook likes, 1.8m followers on Instagram and millions of YouTube views, celebrity ‘hair activist’ Guy Tang (@Guy_Tang) inspires and motivates his online community of #HairBesties with trend-led colour techniques – and Kenra Color Metallic Collection is his tool of choice! Take a look at some of the incredible work he’s created. Just think what #MetallicObsession could do for your salon. Get ready for the Guy Tang Effect!
DON’T MISS IT!A
DISCOVER THE KENR LLECTION COLOR METALLIC CO CHANCE TO E TH T GE D AN ON IN PERS AT SALON LF SE HIM MEET GUY TANG RS PARTNE HIP WITH SERVICES LIVE, IN MANCHESTER ON IN SALON SUCCESS, RE DETAILS, VISIT 12 MARCH. FOR MO OM OR CALL S.C SALON-SERVICE ESS TEAM CC SU N LO SA E TH 11 00 9 65 ON 0845
Want to know about the offers, education and support from Salon Success? Call now on 0845 6590011 or visit salon-success.co.uk
CREATIVE HEAD
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THE BIG
WITH THE GROWTH IN SELF-EMPLOYMENT AND EXPANSION OF LARGER SALON GROUPS, MEDIUM-SIZED SALONS ARE AT RISK OF GETTING SQUEEZED OUT. WE LOOK AT WHY THESE SALONS ARE SUFFERING AND HOW THEY CAN FIGHT BACK GOOD NEWS! The number of hairdressing, barbering and beauty businesses increased by two per cent to 40,590 from August 2015 to August 2016. Bad news: the number of medium-sized businesses with a turnover in the £50,000 to £250,000 range has dropped by as much as three per cent. So why are the medium-sized salons feeling the squeeze? “We think it’s due to the number of salon owners with two or more salons halving between 2009 and 2014,” says Hilary Hall, NHF chief executive. “That may have been due to the effects of the recession at the time, or to salon owners finding it harder than expected to manage a business spread over two or three locations, or simply wanting to focus on one business to achieve growth.” The chief concern, says the Federation, is that salons will
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eventually ‘go the way of coffee shops’ and be taken over by large chain salons and franchises. The latest statistics from the NHF suggest there has been a four per cent increase in the number of salons with turnover above £250,000. “There are 2,500 large salons with turnover above £250,000, so it’s a relatively small group, but a growth of four per cent is significant,” says Hilary, who believes the rise is down to the largest salons being more likely to be truly businessfocused and therefore pay close attention to their costs, prices and profit margins. “A profitable business can afford to spend more on developing their brand, marketing, training, refurbishments and so on, which makes it more likely that they will continue to grow. The bigger a business is, the more advantages it has due to economies of scale.”
CREATIVE HEAD
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#FutureProof “Medium-sized salons can offer a more friendly and intimate environment. Clients say they feel more important and that they like supporting their local community.” MARTHA FIONA POUNTAIN
But not everyone shares these ‘coffee-shop’ fears. “A Starbucks will pretty much serve an identical coffee no matter which Starbucks you’re in, from Southampton to Swansea, but a chain salon can never guarantee the exact service as it depends on the stylist in that particular location,” says Mitchell Wilson from Laundry in Sheffield. The answer, Mitch believes, lies in playing to your artisan credentials. “You can give both staff and clients a better service; provide a more personal touch, react quicker and do the things that chains by their very nature take longer to put into practice,” he explains. This is what Heavenly Hair did when it opened on its high street just over a year ago in Saxmundham, Suffolk. “We’re a contemporary salon in a small market town and we knew from the start that all the existing salons already had their place,” says Heavenly Hair owner, Janene Hawkins. Janene concentrated on offering a ‘home-from-home’ service, providing her clients a consistent service at affordable prices. “No competition is bad competition. We offered something more stylish than other salons around us and we’ve proved that there is a place for all salons.” The key, Janene believes, lies in a great team, which gets regular training, and high-class products. Janene has four full-time employees and two self-employed ones, which has also potentially helped her salon succeed as she has only had to support four instead of six employees. It appears that more stylists are becoming self-employed – something that has helped smaller salons grow, but is it changing the playing field for medium-sized salons with staff on PAYE? “In my experience, the bigger salon chains often lose good, busy staff due to not being able to match the earning potential and freedom self-employed team members get,” says Laundry’s Mitch. Laundry has a mix of both as Mitch has found that a motivated stylist will want self-employment and the freedom that brings, while a not-so-busy stylist will seek the security of a wage. While NHF’s Hilary doesn’t think smaller-sized salons are doing better than medium-sized ones, they are growing in number, mainly due to the “continuing trend towards freelancing”. However, Hilary warns that the government is currently reviewing modern working practices, which could have a
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big impact on what counts as self-employment and the rights of self-employed workers, for example on access to pensions, especially since high-profile cases such as Uber taxis and other businesses operating in the ‘gig economy’. And for salons that want to invest and train their own team, chair-renting just isn’t an option. And what of the business rates increase happening in April? The government is preparing its first rates review in seven years, which will see a new rating list for England and Wales taking effect from April, with many salons still unaware of the changes. “Because rates are based on property values, we expect salons in London and the south east to see the biggest increases,” says NHF’s Hilary Hall. However, she believes many small businesses will benefit because the Small Business Rate Relief threshold is increasing for salons with one property with a rateable value of £6,000 to £12,000. “That means that from April, salons whose rateable value is less than £12,000 won’t have to pay any rates at all, and they will also pay a sliding scale of lower rates if their rateable value is between £12,001 and £15,000,” explains Hilary. Despite these obstacles, hair and beauty businesses remain among the most popular start-ups, suggesting there is room for independent businesses. For Ian Marshall, owner of Spargo Hairdressing in Brentwood, it was a case of ‘if you can’t beat them, join them’, opting to become a bigger salon, off the high street, in a bid to dominate his corner of the market. “Up until a short time ago, I was feeling the squeeze at Spargo and I realised I had to make some changes,” says Ian. “I couldn’t afford to be on the high street anymore, so we moved premises. We became three-times bigger for less money and had a refit that was paid off in three years because of the rent and rate saving. We also invested time and energy into training our staff in customer service and the missing areas in hairdressing, such as recommendation. We have grown so much bigger than we were, because we didn’t stand still.” While large chain salons will continue to grow, the demand for a more personalised service is also increasing. It is up to the medium-sized salons to make the most of this opportunity.
“I have a salon of eight staff and we treat our clients like they’re coming into our home. We stay humble, look after them and don't let ourselves go stale. It’s actually the size of our salon that’s helped us as we have seen a client shift: they’re now looking for a creative independent over a big chain.” TIMOTHY DALE HOLLINSHEAD
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CREATIVE HEAD
24/01/2017 10:13
CR EATIV E HE AD AD VE RT OR IAL
BEAUTY IN MOTION
COLOR ZOOM
IN•FLUX IS THE 2017 COLOR ZOOM COLLECTION FROM GOLDWELL. BE INSPIRED – THIS IS THE ONLY STYLE BIBLE YOU’LL NEED TO ENTER THE MOST EXCITING COMPETITION OF THE YEAR CREATIVE HEAD
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CREATIVITY THE FACE OF BEAUTY HAS NEVER BEEN SO FLUID. A CONSTANT INTERPLAY OF CREATIVITY WHERE SHAPES MERGE AND COLOURS MORPH, THIS IS BEAUTY WITH NO DISCERNIBLE BEGINNING OR END. THIS IS BEAUTY IN•FLUX
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INSPIRED BY FASHION trends that have yet to happen, the Color Zoom ’17 Creative Team has created a collection that seamlessly moves between light and dark, soft and strong, heroic and mystical. This is creativity you cannot acquire – this creativity comes from inside you. The Color Zoom Collection is at the heart of the Color Zoom Challenge. Designed by the Color Zoom Master Team and the 2015 global winners of the Color Zoom Challenge, it’s the haute couture of hairstyling. Working on IN•FLUX has been a dream come true for the winners, as they helped to create a collection that goes beyond expectations and works to inspire a whole generation of sylists.
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24/01/2017 10:14
CR EATIV E HE AD AD VE RT OR IAL
“NO RULES, NO BOUNDARIES: PURE CREATIVITY” NATALIE CARA JONES, GLOBAL WINNER, NEW TALENT CATEGORY 2015, UK
IN FLUX CREATIVE HEAD
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COLOUR IN•FLUX
DARK BACKGROUNDS TRANSITION INTO LIGHT. IRIDESCENT COLOURS TURN INTO SHADOWED PARTS. A PSYCHEDELIC SURFACE EMERGES, LIKE OIL ON A PUDDLE
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TEXTURE IN•FLUX
A CONVERGENCE OF CONTRASTS: SOFT WAVES AND DANCING WISPY STRANDS ARE COMBINED WITH ROUGH TEXTURES AND STRONG SILHOUETTES. IT IS A PERFECT SYNERGY OF STRENGTH AND ELEGANCE
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HAIR Color Zoom Creative Team. MAKE-UP Loni Baur. STYLING Ingo Nahrwold. PHOTOGRAPHY Markus Jans
SHAPES IN•FLUX
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STRONG SHAPES FLOW INTO SOFT EDGES. SHORTER SIDES TRANSITION INTO A LONGER NAPE AREA AND CREATE AN ELEGANT FEEL: FLUIDITY WITH TOUGHNESS
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ONE MOMENT IN TIME… CAN CHANGE YOUR LIFE FOR EVER. DON’T LET YOUR MOMENT PASS YOU BY – ENTER GOLDWELL’S COLOR ZOOM CHALLENGE AND MAKE YOUR MOMENT MATTER
YOU KNOW YOU’VE got the skills, but do you have the passion, energy and drive to win one of the biggest hairdressing competitions in the world? If it’s a resounding yes, then you need to enter Color Zoom ’17 now! Goldwell wants you to be inspired by the Color Zoom ’17 collection – IN•FLUX – but to adapt it and make it your own. It’s got to be unique, beautiful and utterly flawless to be in with a chance of winning. You’ve got to show that you’re ahead of the trends and are bursting with creativity as the global winners will become part of the Color Zoom Creative Team and have a hand in creating the Color Zoom ’19 Collection. If you’re selected as a national winner in one of three categories you will automatically qualify for the final and have the chance to become a global winner, where you will enjoy an image THE DEADLINE
DON’T MISS IT!
boost like no other, gain publicity in the national and global press and be part of the Color Zoom Creative Team and help create the next collection. There are three categories to choose from: NEW TALENT CATEGORY For junior stylists with less than five years of experience (including their apprenticeship) by the date of submission. CREATIVE ARTIST CATEGORY For stylists with more than five years of experience (including their apprenticeship) by the date of submission.
FOR ENTRIES IS 31 MAY
PARTNER COLORIST CATEGORY For stylists who are currently working or have worked with Goldwell as a freelancer, trainer or representative in the past two years by the date of submission.
WHAT THE JUDGES ARE LOOKING FOR... • A familiarity with the IN•FLUX collection without imitation. • A look that represents the underlying trend and showcases your personality. • The colour, cut and styling are perfectly balanced. • That you’ve considered the total look. The judges will look at the overall appearance, taking into account how well the hair, make-up, clothes, photography and aesthetics of the model all work together.
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THE COUNTDOWN STARTS NOW • Check out the IN•FLUX collection and put your own spin on it. • Choose a model and the styling. • Create your look and do a photoshoot. • Enter your complete material by 31 May. • Announcement of the national winners is in July. • Live contest at the Global Zoom event is in Barcelona on 8 October.
TO ENTER DOWNLOAD YOUR BRIEFING KIT AT GOLDWELL.CO.UK/ COLOR-ZOOM
No beginning and no end: stay IN•FLUX. Keep up to date with the latest competition news by following @GoldwellUK #Feeltheflux #ColorZoom on Instagram, Twitter and Facebook
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N O I T U L O THE EV N A M OF FROM A JOB CENTRE PLACEMENT IN HAIRDRESSING TO BECOMING ONE OF THE MOST INFLUENTIAL HAIR STYLISTS TODAY, EUGENE SOULEIMAN TALKS TO CREATIVE HEAD ABOUT HIS UNSTOPPABLE PROGRESSION THROUGH THE SESSION WORLD AND HOW HIS ‘MOMENT’ IS YET TO COME
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Yohji Yamamoto A/W16
DKNY S/S17
EUGENE SOULEIMAN has so often been referred to as a ‘cheeky chappy’ that he risks becoming a caricature of himself (in print at least). But it’s exactly the thought that enters your head when you first meet him. Normally wearing a slightly off-kilter beanie or trilby hat, Eugene is one of those people you can’t help but smile at as soon as you meet him. Born and raised in East London, to say that the boy done good is an understatement. Winner of the 2016 Most Wanted Session Stylist (he scooped Most Wanted Hair Icon in 2013), Eugene regularly heads up Fashion Week shows including Haider Ackermann, Ann Demeulemeester, Prada and Jil Sander. On top of this, he still finds the time to be the Wella Professionals global artistic director of care and styling. In-between his jet-setting and his Wella commitments, we managed to grab time to ask him the important questions, such as how he felt when he saw that two members of his team had tattooed his name ‘Eugene’ onto their arms. “I was like fuck [he’s a fan of swearing], I didn’t know how to feel about it. I love the enthusiasm and I guess I can’t fire them now. Not that I would of course,” he grins. He laughs it off, but it’s a sign of the utter devotion he inspires in people – and maybe indicative of the type of people he naturally gravitates towards, and them to him. We spotted the tattoos in a recent post on his Instagram feed and the social media platform is one of Eugene’s many loves. “I’m a visual kinda guy so I love Instagram. I follow a lot of people and I’ll comment on things I love.” The social media platform also works as a recruitment tool for the session stylist. “People contact you and you create some dialogue and every season someone comes along I think is interesting and I think they’d fit in,” he says. The conversation takes a more traditional turn as we discuss some of his favourite fashion shows he’s worked on over the years. “I loved the DKNY S/S16 show. It was especially cool for New York as I don’t think they’re used to seeing hair [as a key
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part of the show] there,” says Eugene. “It’s normally minimal and sober. Jeremy Scott is another show I love. The hair is always… something else. Acne was also really raw and edgy. I was in awe of Maison Margiela, I was like: ‘You want me to what? Do what I love?’ Yes – have some more! Everyone was clapping; it was heaven. “And I don’t think I could be any happier than I was for the A/W16 season. It was a favourite in terms of the vibe. My team was so into all the looks and felt they were travelling new territory from a hair perspective. Margiela was spiked cobweb hair pieces over squashed hair and bobs with fluorescent mullets, it was great,” he enthuses. You quickly get the impression that all of the shows Eugene has worked on could’ve been his favourite, and that it’s his passion and enthusiasm that make people clamour to work with him. But what does he look for in an assistant? “Energy,” says Eugene, adamantly. “They’ve got to love what they do and not be afraid of hard work.” His advice for any up-and-coming session stylist is “work your arse off”. He adds: “You’re never going to get there quickly, just keep trying. Never be afraid of making mistakes, because they’re what lead you onto other paths.” Eugene, for many hairdressers, is a hair hero (something he scoffs at), but who does he love at the moment? “There is one hairdresser I think is a god and that’s Julien d’Ys. His work is unbelievable. He does all the Comme des Garçons shows and is a genius. Martin Cullen, an assistant of mine, is also doing really good stuff.” Eugene’s first show was for Alexander McQueen, not a bad start for a boy from the East End – something he had in common with McQueen. “It was his first show and I just went round to his flat, had a meeting and got on with it. I remember his mum at the show making salmon and cucumber sandwiches and handing out lemonade,” reminisces Eugene. “Like Lee I have humble beginnings and I’m happy that I have because it gives me a sense of humility.”
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Eugene’s training shines through in every aspect of his work and, while session and editorial hair tends to lean more towards natural and ‘unstyled’, Eugene’s stamp can be seen on everything he does, from the recent Sassooninspired geometric bobs he did at Jeremy Scott S/S17 and the beautiful braids at Preen to the gothic sleekness at Yohji Yamamoto A/W16. But after so many years of doing Fashion Week, does he ever get tired or uninspired? Is it ever a case of prep, style, repeat? “I’m my own worse critic and that’s what motivates me. I’m scared out of my wits every day. As a session hairdresser you’re only as good as your last show,” says Eugene. But perhaps it’s more simple than that: “I’m from a council estate and I don’t want to go back there,” he adds. Travelling the world, doing what he loves, is a dream come true, but the jet-setting and rush of shows can take their toll. “Your head needs to be in many different places. When I’m away, I have to manage a team, I have to be creative, I have to give the designers what they want, I have to organise fittings, colouring of hair pieces… A show consists of three things: fitting, training seminar and then the show, but when you’re
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Indeed, his start in hair was a happy accident after a Job Centre placement in 1982 led him to becoming an apprentice hairdresser and joining Trevor Sorbie, who Eugene likes to refer to as his dad. “There are hairdressers in the world I owe a lot to – one is definitely Trevor. Robert Lobetta also taught me a shitload. I was lucky with Trevor because I got the best of both worlds as he was Sassoon trained but he also worked for Aldo Coppola [in West London], so I learnt two amazing areas: how to cut hair and how to dress hair,” says Eugene. “I guess that’s been my strength over the years. I can go between the two worlds because I probably am one of the only session hairdressers out there who can actually cut hair. My training has been everything.” His respect for the trade of hairdressing was clear on the night he scooped 2016 Most Wanted Session Stylist, where he was amazed that people in the industry knew him. “It was the first time I’d ever won Session Stylist and it was amazing to see that there are other people in the trade that love what I do and want to commend me for it,” exclaims Eugene. “I was flattered to be appreciated in that way.”
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Acne A/W16 Vivienne Westwood A/W16
W hat’s in Eugene’s kit bag?
sp a Mason sse, a hairspray, I also have a mou I’m very e us ca be a hair net Pearson brush, ent, and om m e th at ir ha into squashing hold ips – if they can Japanese hair gr n ca ey th ir ha se Japane hold anything.”
Maison Margiela A/W16
FOR MORE fashion-fabulous insight, check out Runway S/S17, free with this issue
Roland Mouret A/W16
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“I love working on Bjork’s hair. She’s bonkers, but in the best possible way,” he says. “There’s nowhere she won’t go. We’ve done geometric haircuts on one side and afro on the other. I’ve done Lady Gaga a couple of times, too. I guess the people that gravitate towards working with me, or that I gravitate towards, tend to be really creative. They’re fearless.” Eugene’s career has been peppered with highlights, but when we ask him to pinpoint a peak moment, his answer surprises us: “I don’t think I’ve had it yet,” he says. “There have been special moments, like when I did the pulled-out kind-of fishnet braids for Yohji Yamamoto and tiara crowns for Prada, when I was the first to do black girls’ hair on white girls, but they’re moments and I feel like I’ve got a lot more of those moments left.” With that, our moment with Eugene is over, but for a man who’s constantly pushing creative boundaries, we can’t I Sugar ofessionals EIM “I love Wella Pr e a salt lik e wait to see what his next moments are att m t no it’s Lift. I love that texture. hy ac be going to be. get that ray, but you still
Roland Mouret A/W16
Roland Mouret A/W16
doing 12 shows in a week, that’s a lot of work and there’s not a lot of sleep or eating time. “The thing about being a session hairdresser is that there is no structure to your life whatsoever. But I’m more picky now that I’m back in London. I’ve always been a bit picky and never work with anyone I don’t get. I have to like what they do.” For Eugene, creating the hair for a show starts with the designer. “I like every designer to be different because I love to dip into their world and become part of it. That’s what I feed off,” he explains, referencing Ann Demeulemeester when Ann was there. “When I worked with Ann I’d go in for a preliminary meeting and she’d make me listen to the music for the show while looking at a booklet of the clothes with the girls’ heads cut off. That was how she wanted to inspire people,” says Eugene. “It was a very abstract way of working.” Despite the abstractness, you get the impression that Eugene loves it when a designer or celebrity asks him to do outlandish things. “I’m all about turning it up. I’m not quiet, I’m engaged. I’m in it to be creative because for me it’s a release and I love that exchange of working with creative people,” says Eugene. “That for me is what makes it worthwhile.”
Maison Margiela A/W16
Preen S/S17
Yohji Yamamoto A/W16
Acne A/W16
#SessionStylist
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CHANGE GEAR
SHIFT, THE 2017 COLLECTION FROM TIGI, PUTS DISTINCTIVE COLOUR FRONT AND CENTRE WITH AN EYE ON THE IMPORTANCE OF SOCIAL MEDIA. ANTHONY MASCOLO, TIGI INTERNATIONAL CREATIVE DIRECTOR, SHARES THE STORY BEHIND THE LENS… PHOTOGRAPHY BY ANTHONY MASCOLO AND ALEX BARRON-HOUGH
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F O D L R O W A N I “WE EXIST S E D U T I T T A G N FAST-CHANGI R U O . Y T N I A T R E AND UNC E H T F O ‘ E M O C E LIVES HAVE B H G U O R H T D E R MOMENT’, SHA T N A W E W E R E WH A I D E M L A I C O S RE U T C I P ‘ Y L L A U TO BE CONTIN UR O N I E G N A H C PERFECT’. THIS S E L Y T S E F I L R U THINKING, O E V I E C R E P E W AND THE WAY A N I D E T L U S E R S A H S E V L E S R U O E V I G O T – R I A H R O F N O I S I V W NE E H T O T E G N E L L A FRESH CHA ” K R O W Y L I A D S HAIRDRESSER’
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“TODAY’S CLIENTS AR E INTENT ON FINDING TH EIR OWN PERSONA, LOOK ING FOR AN INDIVIDUAL S LANT TO THEIR OWN STYLE , WITH A DESIRE TO EMBRAC E THEIR HAIR’S NATURA L TEXTURE. FOR THE HAIRDRESSER THIS M EANS CHOOSING STYLES TO STRENGTHEN A PERS ON’S LOOK AND ENHANCE THEIR PERSONALITY” 70
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CR EATIV E HE AD AD VE RT OR IAL
IDUALISM IV D IN G N O R T SIRE FOR S E D W E ONDON AND N L E T H S T A “ E F O S HE STREET T N O D E G R Y FILTERED E L K EM IC U Q S A H D NEW YORK AN ERE’S AN H T . M A E R T S INTO THE MAIN ED LINE BETWEEN WHAT LURR B Y L G MININE IN E S F A E D R N A INC E IN L AS MASCU E L B A T P E C E FOR C R E H IS A P S O M T A ESS STYLING” AND A FEARL IC T C E L C E D SION AN SELF-EXPRES CREATIVE HEAD
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REFRONT O F E H T T A IS “COLOUR SECOND R E G N O L O N . OF SHIFT UR OFTEN O L O C , T U C IR TO THE HA OK. MANY O L L L A R E V O LEADS THE PPY TO BE A H E R A Y A D PEOPLE TO HEIR HAIR T H IT W L A T N EXPERIME OLOURIST C E H T G IN IV G COLOUR, OGETHER, T . R E W O P E CREATIV DRESSER IR A H D N A T COLOURIS E A SHAPE IV G O T R E H T E WORK TOG OUR AND L O C S E C N A H THAT EN L VISUAL” U F R E W O P A RESULTS IN 72
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CR EATIV E HE AD AD VE RT OR IAL
HAIR TIGI International Creative Team. MAKE-UP Pat Mascolo, assisted by Asher Coleman and Corrina Harrod. STYLING Jiv D.
“WE’VE USED LAYERIN G TO MAKE COLOURS APPEAR ST RONGER, FRINGES TO DEFINE SHAPE AN D CURL TO CREATE A NEW, EDITORIAL-IN SPIRED FEELING. THIS NEW FORMAT AN D ATTITUDE, WITH STRONG SHAPE S AND COLOURS REDEFINES OUR CUTS TO GIVE A SPECIFIC MOOD, CRE ATED THROUGH COLOUR CHOICE”
WANT TO KNOW MORE ABOUT TIGI EDUCATION AND SHIFT? CONTACT TIGI ON UK.EDUCATION@TIGI. COM OR USE THE TIGI 24/7 APP!
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The style
Before
See an opportunity?
This is exactly what Hannah de Frateschi did when she entered the Double Take contest by Bumble and bumble last year – and she went on to win it! Not only did Hannah get to work with Bb. Global Artistic Director Laurent Philippon, but she also went on a trip of a lifetime to New York City. Here, she reveals what she learned from the amazing experience
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The cut
TAKE IT! THE DOUBLE TAKE contest by Bumble and bumble had only one remit: to make someone do a double take. The creation process had to be shown in three stages: the before, the cut and the style. It was a tough brief but Bb. stylists entered in their droves – wouldn’t you if you had the chance to go to New York City, to spend two days collaborating with renowned editorial stylist and Bb. Global Artistic Director, Laurent Philippon, ending in your very own photoshoot? There could be only one winner and last year that was Hannah de Frateschi from Simon Webster Hair. Hannah visited the House of Bumble in New York City, where she attended a bespoke masterclass with Laurent and the Bb. education team, before taking part in a photoshoot with Laurent, who gave her tips on how to become a world-class session stylist.
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Day 1
“I can’t believe I’m in NYC and got to spend the day with Laurent Philippon! This is certainly the highlight of my career so far. After a quick trip on the Staten Island ferry, going past the Statue of Liberty, we headed to the famous House of Bumble, a hub of energy and inspiration. It’s over eight floors and is HUGE! With the salon located on the seventh floor, it’s hard to beat the killer view while getting your hair done. The day was seriously inspiring and Laurent gave some demos and some great advice.”
CR EATIV E HE AD AD VE RT OR IAL
Here's Hannah's journal of her two days in the Big Apple…
as k to basics. Using my mod;elher on bringing hairdressing bacanc ''My winning look is based and ures feat my model's ur that would enh e allrule the canvas, I created a kcutand skicolo , you can't go wrong'' s thi to g n pi kee By e. ton n nec her s, one ekb che i
Hannah de Fratesch
Day 2 “Today I got to create a new look for my own photoshoot. It was great to get inside Laurent’s head and see his thought process when planning a shoot. Can’t wait for the images to be featured in print. Eek!”
Back home “My time in NYC challenged me and pushed me, but I have loved EVERY moment. It has given me new skills to go forward in my career and I would advise everyone to enter this competition as it will certainly open new doors for them.”
To discover more about Bumble and bumble opportunities or to join the Bb. Salon Network, call 07747 648 935 or visit bumbleandbumble.co.uk CREATIVE HEAD
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WHERE MY HEART USED TO BEAT It List It Guy winner, Joshua Goldsworthy, has effortlessly crafted a collection that bridges the gaps between commercial and editorial
PHOTOGRAPHY BY DANIEL O’CONNELL CREATIVE HEAD
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HAIR Josh Goldsworthy, using EIMI by Wella Professionals. MAKE-UP Irena Rogers. STYLING Jodie Nellist.
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A L L T H AT AND MORE
FROM THE MUSSY CROP TO NEXT-DAY TEXTURE – WITH A LITTLE AMERICAN HUSTLE FOR GOOD MEASURE – THESE STYLES CREATED FOR THE SAKS WOMAN ARE ABOUT GETTING THE LOOK AND THE KNOW-HOW IN-SALON AS WELL AS BEING ABLE TO RECREATE IT AT HOME PHOTOGRAPHY BY ZAC FRACKELTON
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HAIR Saks Art Team, led by Luke Pluckrose using L’Oreal Professionnel and Redken. STYLING Karl Willett. MAKE-UP Lan Nguyen-Grealis.
Scene Yesmin O’Brien
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
All white
affair EVERY YEAR Central Saint Martin’s first year BA Fashion Design and Fashion Communications students put on a showcase of their work – known as the White Show – in the lead up to Christmas. This year’s presentation saw the L’Oréal Professionnel ID Artists, led by seanhanna’s Yesmin O’Brien, create looks for a staggering 140 models who strutted their stuff on ‘White Thursday’ – a creative take on Black Friday, which put a unique spin on seasonal consumerism. The slicked-back hair was inspired by frenzied sale shopping, and was given a wintry edge with a frosting of dry shampoo, while clothes encompassed everything from scrum-ripped dresses to giant button-eyed teddy bears tacked onto tees.
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Siobhan Jones, Charlotte Dickinson and Joey Essex CREATIVE HEAD
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Raychele Ackland and Yeison Tapiero Munoz Sophia Tsilidis and Sam Hankin
ONE OF THE biggest carnivals in the world inspired the setting at Battersea Evolution for the annual Headmasters Awards, bringing a muchneeded dose of colour, glitz and extravagance on an otherwise dull and dark day in January. And if the Rio Carnival theme didn’t float your boat, then host and TV personality Joey Essex certainly did, if the cries and whoops heard from the 1,000 attendees were anything to go by. Celebrating a successful year, Headmasters chairman John Sanders opened the awards before Joey Essex and Headmasters colour ambassador Siobhan Jones revealed the award winners. It was a big night for Sophia Tsilidis from Headmasters Soho, who scooped the ghd Creative Award as well as the Women’s Image award alongside Sam Hankin, while Bryce Baty from Headmasters Great Portland Street won the Colour Innovation award, Yeison Tapiero Munoz and Raychele Ackland from Headmasters Clapham High Street scooped the Men’s Image award and Charlotte Dickinson from Headmasters Guildford took home the Christine Sanders Future Stars award. But it wouldn’t be the Headmasters Awards without dodgem cars, a casino and lots of dancing! Cue an entertaining night filled with cocktails, revelry and lots of fun.
Salon of the Year – Reading
STORY
Sophia Tsilidis
Bryce Baty
Carnival
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Gladiator braids
All ready for the Most Wanted and It List Award s
Assisting Jonathan De Francesco at Art School A/W17 for BaByliss PRO
Beautiful natura l curls on a styling course with ghd and Junior Green
In the
frame It List Rising Star Kirsten Bassett snaps away
Assisting Jonathan De Francesco at Helen Manzano
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
Sa murai hair On a stag!
Experimentin g with texture for Shu Uemura Art of Hair The finis hed look for Shu Uem ura Art of Hair, shot by Jack Ea mes
This was my productive evening
Meeting Euge ne Soule iman at Most Wanted was one of the highlights of my life so far
F inished! Art by me 86
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BUSINESS HOW-TO GUIDES
BECAUSE RUNNING A SALON IS COMPLICATED ENOUGH The no-nonsense guide to launching your business
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The no-nonsense guide to rules and regulations
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Minimise the stress of running a salon
For salon owners who want more
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The no nonsense uide to retail and merchandising
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Colour_Rebel_CH[RHP].pdf
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