Creative HEAD February 2018

£4.50 FEBRUARY 2018

In print•online•everywhere!

FEBRUARY 2018

Need for CREATIVEHEADMAG.COM

No time? No problem. How to keep busy clients happy

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QUICK, QUICK,

Highlights in 30 minutes?

Surely not?

But what was once a dream is now reality with the launch of Instant Highlights

by L’Oréal Professionnel

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Instant Highlights by L'Oréal Professionnel is for all those clients that have turned you down in the past. No time for colour is their excuse? Not anymore...

UNTIL NOW, SALONS HAVE HAD TO ACCEPT THAT MANY WOMEN SIMPLY DON’T HAVE THE TIME TO GO LIGHTER IN-SALON, BUT THIS IS NO LONGER THE CASE. INSTANT HIGHLIGHTS FROM L’ORÉAL PROFESSIONNEL IS WHAT YOU NEED TO TEMPT THEM BACK INTO THE SALON.

HEATING IRON Keeps a lower temperature of 140°C. The separator ensures plates do not touch, for controlled lift.

LIGHTENING CREAM With PRO HEAT technology, the cream is enriched with a unique blend of concentrated oil, which is designed to work in perfect harmony with heat.

LIGHTEN THE HAIR UP TO SIX LEVELS OF LIFT IN HALF THE TIME PERFECT FOR TIME-POOR CLIENTS AS THEY CAN NOW GET THEIR HAIR COLOURED IN THEIR LUNCH BREAKS

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ALUMINIUM FOIL The third part of the system – the foils are the ideal thickness and purity to ensure a controlled result that can work with heat.*

*Use exclusively ref Soft Alloy 8079 20 m or Soft Alloy 1200 18 m

ABOUT

INSTANT HIGHLIGHTS three-part system

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CR EATIV E HE AD AD VE RT OR IAL

THE PERFECT PARTNER!

Add Smartbond to all your pre-lightener s for strong and protected hair.

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UPGRADE THEIR

DISCOVER JUST HOW VERSATILE INSTANT HIGHLIGHTS CAN BE WITH THESE FOUR NEW SERVICES CREATED BY TOP HAIRDRESSERS

#Insta Contouring

INSTACONTOURING

BY ADAM REED AT PERCY & REED Instantly frame and accent your clients’ features with clever contouring techniques, using five to 10 meches

BEFORE

AFTER

“InstaContouring creates beautiful, subtle pieces around the hair line, to really lift the skin and maximise the tone in the hair” Adam Reed, Percy & Reed

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BEFORE

CR EATIV E HE AD AD VE RT OR IAL

#InstaLights

AFTER

INSTALIGHTS BY ANNA SHORT AT DANIEL GALVIN Instantly enhance your client’s colour with delicately woven highlights, using up to 15 meches

“InstaLights can be used on any client, any hair type. It’s also perfect for someone looking for a low-maintenance look and a fast service” Anna Short, Daniel Galvin

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#InstaRevive

BEFORE

AFTER

INSTAREVIVE BY AOIFE BRADLEY AT DYLAN BRADSHAW Revive and brighten your client’s grown-out ombre and balayage with fresh colour accents, using 15 meches

“InstaRevive is about reviving an old ombre or balayage – lifting it into the ‘now’ in the quickest time possible” Aoife Bradley, Dylan Bradshaw

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CR EATIV E HE AD AD VE RT OR IAL

#InstaPop

BEFORE

AFTER

INSTAPOP BY JO O’NEILL AT TONI&GUY Get playful with colour using #COLORFULHAIR

by L’Oréal Professionnel – perfect for that instant, on-trend update, using 15 meches

“InstaPop technique is perfect for clients who want to be louder about their hair colour” Jo O’Neill, Toni&Guy

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THEY

“Now I can do colour and a blowdry within an hour.

Perfect” Jo O’Neill, Toni&Guy JOIN THE CONVERSATION! Check out the Instant Highlights transformations on social media and show us yours @lorealpro #instanthighlights

“One of the biggest barriers for clients who are considering colour is the lack of time. Now service time can be cut in half”

“You can control the lift to give a lovely gradient effect and just keep it looking more natural”

“This will get our balayage clients coming back more often”

Adam Reed, Percy & Reed

Anna Short, Daniel Galvin

Aoife Bradley, Dylan Bradshaw

RATED AND LOVED BY HAIRDRESSERS 4.7 OUT OF 5 STARS*

*Rated by 24 hairdressers at Instant Highlights launch event on 15/01/18 Achieve highlights in half the time with Instant Highlights by L’Oréal Professionnel. To find out more, call 0800 0304034, visit lorealprofessionnel.co.uk or visit online education platform Access at lorealaccess.com/uk

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CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Opalescent blondes and graphic colour work – explore Elise Antoine’s shimmering new collection, EA-C2

With a little over one month to go until Salon Smart 2018, discover seven reasons why you can’t afford to miss out

creativeheadmag.com

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Catch up on all things Coterie, as the first event of 2018 delved into creative rituals…

creativeheadmagofficial

Michael Van Clarke explains why our reliance on A-line cutting has to end, exclusively on Creative HEAD Education

@creativeheadmag

23/01/2018 14:46

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02/10/2017 16:10

S E S S I O N SALON TO

SINCE 1959

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02/10/2017 16:11

W E LCOME TO THE ULTI MATE A M MONIA F REE HAI R COLOR EXPERI ENC E

CS AF DoblePag CREATIVE HEAD up2017-12aw.indd 2

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NEW OU R F I RST P E R MA N E N T H A I R CO LO R TH AT O F F E RS A S E L ECT IO N O F F RAG RA N C ES. TRANSFORM YOUR CLIENTS´SERVICE INTO AN EXCLUSIVE HAIR COLOR EXPERIENCE.

S E L ECT

S E L ECT

S E L ECT

SU N S E T M O OD

SW E E T G OU R M E T

ZEN MOMENT

TO TRA N S P O RT YOU TO A N E XOTIC SUN S E T.

TO TAK E YOU BACK TO YOU R SW E E T EST M E M O R I ES.

R E L AX AN D TAK E A D E E P B R E ATH

MORE THAN AN

AMMONIA FREE HAIR COLOR

www.colorsublime.revlonprofessional.com FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM REVLONPROFESSIONALUK

REVEALING BEAUTY CS AF DoblePag CREATIVE HEAD up2017-12aw.indd 3

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SIGNATURE COLLECTION created for all my #Hairbesties

Tools that transform.

Reveal your strength with a female styling range designed by professionals for professionals.

Our Wahl Style Collection has been borne out of a desire to create a credible alternative for professional stylists.

We want to break through the veneer with a range of products that put the substance back into style.

Co-designed with leading stylists Hooker & Young, our tools are built with a real understanding of the needs of todays stylists. Tools robust enough to live up to the demands of the busy salon environment, and dynamic enough to create hair that lives up to life.

EXCLUSIVE TO SALONS Become a stockist...

wahlstyling.co.uk

Come and see the Wahl Style Collection at Pro Hair Live for the latest styling tips and techniques from Wahl and Hooker & Young stylists.

Editor’s letter

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56

42 JOIN US! You, dear reader, are amazing. Yup, you are. The modern hairdresser is so much more than a snipper of strands, a painter of highlights. You have always been an ear, someone clients can share their lives with. But it strikes me that now, more than ever, you are a problem solver extraordinaire, thinking on your feet and tailoring advice and services to each individual who’s sat in your chair. Our look at extensions (page 60) is testament to that – appropriately titled The Full Story, it identifies how making hair super-long is now no longer the main driver. It’s offering an answer to a hair headache that could very well be affecting your client’s confidence, her sense of self-image. You can make that difference. And I urge you to read our interview with our 2017 Most Wanted Session Stylist, Syd Hayes (page 56). An intelligent and funny chap, Syd is working at the very top level on fashion shoots and shows… yet remains utterly grounded, intent on continuing the success of the family salon, too. One day he’ll have Kate Moss in his chair, the next it might be Katie from Kew – and he’ll make both feel like supermodels.

Because that’s the power you have, and you should never forget it – and perhaps remind yourself, every so often, that you’re pretty incredible at it.

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

Hairdressers and salons all over the UK and Ireland are poised for the return of Creative HEAD’s Most Wanted and The It List Awards, launching 1 March.

Look out for your entry form in the next issue! Want to grow your business? Get to Salon Smart (25-26 March). This year’s impressive agenda features more than 25 awesome names and faces – it’s our biggest and most brilliant line-up yet! Book now.

While you’re at it why not sign your salon up to our fourth annual Big Hair Do – the UK’s biggest hair party, taking place on 26 September!

An exclusive event for just 100 salons (first come, first served), it’s designed to get people excited about your salon, staff and services. Visit creativeheadmag.com/events

@creativeheadmag

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February WHAT’S INSIDE 80

ON THE COVER

56

FASHION

Aimee McPherson launches her blunt.am brand

Hair by L’Oréal Professionnel

WELL MADE

Most Wanted Session Stylist Syd Hayes shares his story

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

88 SCENE

Joico expands its horizons in the Caribbean

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

CHIEF SUB EDITOR

DIGITAL DESIGNER

ADAM WOOD

EVA VESTMANN

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

creativeheadmag.com

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SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER CATHERINE HANDCOCK

creativeheadmagofficial

SPRING SUMMER 2 018 C RE ATIVEHE ADM AG.COM

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

22/01/2018 11:39

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

24/01/2018 13:45

TRADE ACCOUNTS APPLY AT REMICACHET.COM

FORM A DEEPER BOND WITH YOUR HAIR PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES Indian, Russian-Mongolian & Chinese Hair

#GorgeousHairIsAChoice Ask your #RCStylist

remicachet.com

2017-06 • Remi Cachet Hair Magazine SP CREATIVE HEAD.indd 1

18/07/2017 15:42

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

L’ORÉAL PROFESSIONNEL LAUNCHES A NEW WAY TO ‘TRY-ON’ HAIR COLOUR L’ORÉAL PROFESSIONNEL has pioneered a real-time 3D hair colour try-on service for its Style My Hair app and in salons.

Released in partnership with augmented reality beauty company Modiface, the new 3D technology is based on artificial intelligence and offers some of the most realistic results for clients keen to ‘try on’ colour before carrying out a service.

It means that hair strands can be now easy to find and track, performing a strandby-strand hair detection, per frame, in live video, for any hair type and structure.

The brand hopes that this innovation will modernise the retail experience, and offer a unique and personalised service proposition.

In other news, designer and presenter Alexa Chung has been revealed as the face of L’Oréal Professionnel’s Parisian Nudes and Pro Fiber campaigns.

Session Kit reveals backstage secrets HAIR ACCESSORIES BRAND Session Kit has hosted a Q&A evening in a bid to offer session tips to take back to the salon.

Hosted by (pictured above, from left) brand founder and former It List Fashionista, Anna Chapman; with Eugene Souleiman’s first assistant, Alfie Sackett; and renowned session stylist, Gary Gill; the event gave attendees the opportunity to get up close and personal with experienced stylists.

Anna said: “I wanted to give hairdressers the opportunity to get good, honest and inspiring advice on how to get into the session hair world. There can be a lot of confusion when it comes to the world of session, and many hairdressers have no-one to ask, so this event was designed to answer all questions and queries.”

The event also saw the launch of Session Kit’s education platform, which aims to provide a new style of education for ambitious, career-driven stylists.

MY month

AHEAD What February has in store for...

JORDAN MOONEY

HERSHESHONS

This month sees the launch of Great Lengths’ newest innovation, GL Tapes, and I’m involved in events to promote these both in London and in Dublin. I’m also busy teaching the Great Lengths Foundation course, training salons in all they need to know about the brand.

JOSH DENHOLM REILLY DENHOLM

KAO SALON DIVISION PARTNERS WITH MAZELLA & PALMER Kao Salon Division UK has joined forces with Mazella & Palmer to bring the duo’s expertise to Goldwell and KMS stylists. The move coincides with the opening of Mazella & Palmer’s new flagship salon and academy in central London, which will be a full Goldwell KAO US has acquired Oribe and KMS stockist.

Hair Care. The brand joins Goldwell and KMS in Kao Salon Division’s portfolio.

Michael Van Clarke unveils The Deli Michael Van Clarke Salon in London has opened a deli on its ground floor following the salon’s recent refurbishments. The Deli epitomises the salon’s ‘Live Well, Live Beautiful’ ethos and offers breakfast, lunch and snacks.

I’m excited to be part of the hair team for the Salon Success evening show at Salon Smart again this year. It’s a new brand launch so we’re busy planning! On a salon level, we’ve also got three new team members joining our rapidly growing Edinburgh salon.

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#CHedit

R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I tried working behind a desk but I found it soul destroying.

I realised pretty quickly that if I pursued a creative career, I could do something I love and make a living.

LYDIA WOLFE

AGE: 25 SALON: TONY WOOD HAIRDRESSING

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 2017 was a career highlight for me!

Getting the chance to be mentored

by Mark Leeson, winning Gold in the New Talent category for the Stylists’ Favourite award at Goldwell Global Zoom in Barcelona, then being recognised locally as Colour Technician of the Year at the JP South Hair and Beauty Awards in Brighton. I also had the opportunity to appear on stage with my boss, Tony Wood, and Beverly C for Goldwell, that was definitely a highlight! I’m also grateful to be involved in Lee Stafford Education, training to be an educator to pass on a high standard of NVQlevel teaching, and assisting in training college lecturers.

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I will endeavour to go from strength to strength! In an ideal world, I would love to be producing more session work and even art directing and eventually leading my own creative team.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? My all-time inspiration is Alexander McQueen – to work for his legacy, on shoots or shows, would be incredible.

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Complete with a flexible vented head and bristles, the Wet Brush Flex Dry is an effective way to remove moisture, detangle and ensure an effortless, frizzfree finish.

Set the gold standard in your salon with the revamped ghd gold styler. Featuring dual-zone technology – which controls heat from root to tip by utilising two sensors to maintain a consistent and even heat of 185°C – this styler leaves hair smoother, sleeker and healthier looking. Stay gold...

RRP £139

0845 3301133 ghd.com

Organic favourite Oway has unveiled some beauty options for those keen to expand retail.

Velvet Body Fluid is a repairing skin transformer, while Remedy Hand Balm is a perfect intense moisturiser for dry, chapped hands.

RRP FLUID FROM £21.50; BALM £10.50 01283 586986 oway.co.uk

RRP £11 0800 0988040 prowetbrush.com

Redken has unveiled the rather fantastic All Soft Mega Recovery Sheet Mask Cap, a thirst quencher that helps maintain the hair’s moisture and smooth the cuticle.

RRP £12 0845 6000815 redken.co.uk

Colour Split from milk_shake is a colour additive with a barrier effect, which means you can overlap different shades at the same time without needing foils and without staining or smearing. Just think of the possibilities...

Irresistible services consumers will want to snap up, selected by the Layered team

Clients will be keen to continue all that wellbeing work from January, so help them get their hair back to health with this line-up from JOICO. The K-Pak range contains an exclusive blend of amino acids, the building blocks of protein that make up the hair’s structure and helps bring hair back to its bouncy, shiny best. Offer the Intense Hydrator to moisturise, award-winning DeepPenetrating Reconstructor to strengthen and the K-Pak RevitaLuxe to rehydrate. Detox like a boss!

RRP FROM £14.45 0845 0712326 joicoeurope.com

RRP MASK £19.95 FOR SIX SACHETS; SPRAY £17.95 0845 659 0011 paul-mitchell.co.uk

IN-SALON SERVICE 01392 365177

Clean-living clients will love new Insight, the Italian artisan range created using ethically sourced ingredients formed from organic extracts… but without the eye-watering price tag!

milkshakehaircare.co.uk

L’Oréal Professionnel’s first texturising powderin-mousse, Rebel Push Up from Tecni.ART gives plumped up volume with a undone texture… and helps hold styles during the wetter winter months!

RRP £15 0845 6000122 lorealprofessionnel. co.uk

Get hair in mint condition with two new additions to the Paul Mitchell Tea Tree system – the repairing Lavender Mint Deep Conditioning Mineral Hair Mask and the lightweight Lavender Mint Conditioning Leave-In Spray.

We love that Vinyl Pomade from Fudge Professional is ultra-modern yet fuses a combination of old-school influence with the previous decade’s love of texture. It’s a medium hold conditioning pomade with veneer shine.

RRP FROM £9.99 0800 158 8009 insightprofessional. co.uk

RRP £13.95

020 7845 6333 fudgeprofessional.com

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Highlights in half the time? No problem.

L’Oréal Professionnel has made the previously impossible achievable with the launch of its professional in-salon colour service: Instant Highlights. Despite many women wanting to get their hair coloured in the salon, they often feel they simply don't have the time, but this is set to change. Instant Highlights from L’Oréal Professionnel is the brand’s first professional heat-boosted lightening system that will cut a colour service time in half.

The three-part Instant Highlights system – made up of Heating Iron, Lightening Cream and Aluminium Foil – allows hairdressers to lighten up to six levels of lift on the hair in seconds using up to 15 meches. So, the next time your client tells you they have no time, you can say no worries!

IN-SALON SERVICE 0845 6000122 lorealprofessionnel.co.uk

IT’S ALL ABOUT... CUSTOMISABLE COLOUR Ammonia-free Color SUBLIME

by Revlonissimo from Revlon Professional aims to transform a colour service into an exclusive experience, thanks to the choice of three different fragrances and its Color-Enhancing Oil System.

IN-SALON SERVICE 020 7391 7440

revlonprofessional.co.uk

CREATIVE HEAD

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Full Spectrum Demi+ from Aveda promises the ultimate customisation of tonality, intensity and coverage for those who want colour without commitment… its 93 per cent naturally-derived and results last up to eight weeks.

IN-SALON SERVICE 0370 034 2380 aveda.co.uk

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R U YO ITH T S SW O BO INES S BU

£6,000

THAT’S HOW MUCH SCRUFFS HAIRDRESSERS IN CAMBRIDGE HAS MADE IN SALES IN THE PAST THREE MONTHS FROM USING SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY SOLD 300 APPLICATIONS – SO JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN THEY HAVE THEIR HAIR COLOURED AND THEY WILL ENJOY STRONG AND PROTECTED HAIR! SALON MANAGER CHRISTIAN BROWN SHARES HIS TOP TIPS ON HOW TO SELL SMARTBOND IN-SALON…

1) Make sure that your staff members are fully educated on the benefits of Smartbond and the correct usage of the product. Convince and inspire the team by performing live demonstrations and showcasing the results.

2) Encourage staff to recommend Smartbond with every colour service. We set personalised weekly sales targets per stylist, which has proven to be very efficient as more than 70 per cent of our clients have tried Smartbond and have requested it again for future appointments.

3) We offer a satisfaction guarantee with every Smartbond service. It’s the best way to deal with their questions and expectations and to convince them to try.

THE FIX

Check out this stunning transformation from Anna Short @DanielGalvinLdn using new Instant Highlights.

Want to recreate this look in-salon?

Simply follow the below steps: STEP 1: Lighten up to 15 meches using new Instant Highlights STEP 2: Rinse & tone with DiaLight 9.02 STEP 3: Use Smartbond throughout Don’t forget to share your own transformations using @lorealpro #instanthighlights #Smartbond

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RETAIL REHAB SERIE EXPERT Silver Shampoo from L’Oréal Professionnel is every blonde, white or grey client’s essential cleanser. Containing a neutralising system enriched with anti-yellowing agents, warm tones are counteracted for a clean and shiny result.

CREATIVE HEAD

24/01/2018 13:51

CR EATIV E HE AD AD VE RT OR IAL

Be a DDICT

COLOUR A

N UNETTES TO UNICOR FROM BEAUTIFUL BR TH WI IN 2018 DICTED TO COLOUR DREAMERS, GET AD

Say hello to Instant Highlights, the new PRO HEAT lightening system from L’Oréal Professionnel. It delivers highlights in half the time, with looks from the service menu using up to 15 meches. With one in five women dropping out of salon colour due to time,* this is a great business opportunity to entice back those lost colour clients, while attracting a few new ones to the brightening boost of a bit of blonde.

Why not offer Lunchtime Lights for time-pressured women? With this speedier service, you might just fit one extra lightening client in per day.

Being blonde remains the colour of choice for one in five women,* and while bold platinum choices are rising, the majority want something subtle and natural to enhance their natural colour with an emphasis on healthy shine and glow. That’s where Instant Highlights comes in, along with its dedicated service menu. You can advise how the clever (and quick!) placement of a few foils can brighten their face, and potentially knock off a few years, too!

DO THIS

NOW

1) Why not allergy alert test all clients? With new

Instant Highlights, it’s a chance to entice more guests to try a quick, face-lifting colour service.

2) Ensure your salon team knows about the new

Instant Highlights by visiting the Access education platform (lorealaccess.com/uk) so they can chat about the looks with confidence.

3) Don’t forget to post your transformations on social

media, along with the time each one has taken – it’s a great place for potential new clients to find you and see how quickly you can highlight their hair! Remember to include @lorealpro #instanthighlights #Smartbond.

*Kantar World Panel KWP usage data 2014 **2018 hair colour trends report by L’Oréal Professionnel

HIGHLIGHTS

Get further addicted to colour with L’Oréal Professionnel – visit lorealprofessionnel.co.uk or call 0800 0304034 CREATIVE HEAD

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#CHedit

Inside story NICOLA CLARKE AT JOHN FRIEDA MARGARET STREET

With colourists increasingly gaining the recognition they deserve, it was only a matter of time before the iconic Nicola Clarke saw her name above a salon door. Nicola Clarke at John Frieda lands with one heck of a splash. She has handpicked an impressive team that mixes top British talent alongside A-list hair stars in a creative hub – think Leanne Citrone and Renya Xydis and even Most Wanted Hair Icon and Legend, Sam McKnight, will be paying visits. And to celebrate the launch, US colour star Tracey Cunningham and her LA-based team will “pop-up” for the salon’s first week. But let’s not forget the salon itself: it’s the epitome of modern luxury, featuring polished concrete floors and counters across two floors, contrasted with soft leather seats and chrome shelving. When can we book in?

HOT BUYS IT’S A VISION

now open

Looking for a comfortable, classy shampoo unit that’s also compact and bijoux? Feast your eyes on the Mirage from Salon Ambience, with plenty of padding, deep basin tilts and ergonomic style. The upholstery can be personalised for free, too!

FROM £958 UNTIL 31 MARCH (USUALLY £1,809) 07554 990965 salonambience.com

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DAVID RAE SALONS CATERHAM A second outing for Mr Rae, the sleek Surrey-based salon is packed with Revlon Professional goodies for luxury-minded locals.

CREATIVE HEAD

24/01/2018 13:54

TAKE THE NEXT STEP

WANT TO TAKE A BACK SEAT IN YOUR SALON BUSINESS, BUT RETIRING ISN’T YOUR STYLE? NHF AND ITS AMBASSADORS, HOOKER & YOUNG, OFFER SOME ADVICE… HANDING OVER THE reins is never easy.

After all, your blood, sweat and tears have gone into the business and now you’re looking at potentially handing over your dream to someone else. However, NHF chief executive Hilary Hall, along with salon owners and NHF ambassadors Gary Hooker and Michael Young, offer tips on how to make the transaction as smooth as possible.

PROMOTING A STYLIST There are two types of potential candidate: internal and external. While an internal candidate may be the perfect choice, Michael Young, NHF ambassador and co-owner of the award-winning Hooker & Young brand, has a word of warning. He says: “Think twice about promoting a busy stylist. It seems like a way of rewarding loyalty and hard work, but in many cases, this is a bad move.”

While you’ll need someone you can trust who understands the business, to be a good manager “you need time to actually run a salon and observe staff and situations”, adds Michael. “If you feel the stylist is the best candidate for the job then great, but expect a drop in takings. If their take doesn’t reduce then I would be concerned they aren’t fulfilling the role to its full potential.”

If you’re looking externally, remember that the interview process is vital, advises Gary Hooker. “Prepare by creating a description of your ideal manager, which you can use as a basis for the job description,” he says.

SKILLS AND PERSONALITY Running an employee-only hair and beauty business can be very different to, for example, running a salon with a mix of employees and self-employed chair renters.

“Make sure you choose a manager who understands the difference and has the skills, personality and experience to manage your particular business model,” advises Hilary. And make sure you prepare your employees and/ or chair renters of the plan “well in advance, to help them get used to the idea”, she adds.

HOW THE NHF CAN HELP YOU The NHF offers a range of business support services for salons, from legal, employment and financial advice to brilliant ideas for managing people and boosting your business.

For less than 75p a day, member benefits include: • Free 24/7 legal helpline • Free employment and chair renting contracts • Free health and safety advice

BE PREPARED TO LET GO

• Valuable discounts on industry-specific insurance “It can be hard to give up control,” says Hilary.

“You’ll need to accept things will change and your new manager will do things differently.

JOIN THE But as long as they are working effectively, NHF BEFORE THE resist the temptation to intervene.”

END OF FEBRUARY Finally, it’s vital to have alternative AND QUOTE CHF25 TO plans in place. “This ensures you won’t GET £25 OFF YOUR be tempted to simply ‘hang around’ in the MEMBERSHIP FEE background,” she says.

To find out more about the NHF and what it can offer you, call 01234 831965 or visit nhf.info CREATIVE HEAD

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THE BUSINESS EDIT

THE SECRET OF… GETTING RID OF PEN AND PAPER

DAVID CALICCHIA, STUNT DOLLY, LONDON “WE’VE BEEN OPEN for nearly five years and we used to use pen and paper across the business.

I was entering by hand the daily sales, monthly sales, yearly sales – everything! I got to the point where I thought: ‘That’s it, I’m not doing that anymore, I just can’t.’ I researched a few different programmes, and I particularly liked what MINDBODY had to offer.

“I can use its software in many places; at home, in the office – I don’t have to be sitting up at the reception waiting for the phone to ring. I can take appointments remotely too. Also, having business reports on demand to analyse was fantastic. I just have to click a button!

“MINDBODY is easy to understand; it’s really user friendly.

I think that’s important because you don’t want to be standing with a client or be on the phone, saying: ‘Oh wait a second, I just need to do this, oh it’s not letting me…’

So, it’s actually really good. And the fact that all my client data, including future appointments, are safe because it’s all online and I haven’t got to worry about losing a memory stick or a piece of paper. It’s really straightforward and everyone just wants a quick, easy and convenient way of booking appointments – MINDBODY does that really well.”

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 24

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CAN SALONS REALLY GO CASHLESS? IN EAST LONDON, Glasshouse Salon (see below) has decided to stop taking cash payments. Have you just raised your eyebrows at the possibility? Whatever the salon’s reasons, it’s an idea that might gain traction if you follow consumer spending habits. According to research by Forex Bonuses, the UK is the third most cashless society in the world, beaten only by Canada and Sweden. In the UK, 41 per cent of cards have contactless functionality, and British consumers own 1.48 debit cards per capita.

Debit, credit and charge cards were used for 10.3bn transactions in the UK in 2016, a rise of five per cent on 2015, giving plastic a 54 per cent share of all retail payments by volume, according to figures from the British Retail Consortium in July. It marked the first time that cards surpassed the 50 per cent level, with the popularity of plastic boosted by the rise of different types of payment technologies, such as contactless. In 10 years’ time, cash is predicted to make up just a fifth (21 per cent) of payments, according to Payments UK. Anne Veck Salons’ Keith Mellen can appreciate why salons would go cashless (even if only to cut down on the hassle of processing cash, which he calls “a pain!”) but that Anne Veck Salons will continue to accept cash for the foreseeable future because between 10-20 per cent of its sales are cash. “Plenty of our clients prefer to pay that way,” he says. “Accepting cash is good customer service.”

“There’s no doubt that cashless is becoming more and more popular, but only a third of consumers say they would be comfortable in a completely cashless society, according to Mintel. So, any salon going cashless runs the risk of putting off those clients who do want to pay by cash,” warns the NHF’s Hilary Hall. “Equally, for those clients who have fully adopted cashless, anything else is not only inconvenient but makes the salon look old-fashioned.”

She adds that salons also need to remember that from last month, new payment laws are in that mean that salons have to charge the same no matter which payment method they use, so they can no longer charge clients extra for paying by credit or debit card.

Salon team members could be forgiven for panicking that a cashless business might mean their tips are affected, so it’s worth swotting up on the rules. If a stylist gets cash tips directly from a customer, the stylist has to pay tax on them but not National Insurance. If they fill in a self-assessment tax return, they have to include the tips. If tips are paid via a card transaction, the employer pays these to the stylist directly and is responsible for making sure Income Tax is paid through PAYE. Sometimes the tips are pooled together and shared out – this is called a ‘tronc’.

The person who looks after it is called the ‘troncmaster’ and they are responsible for making sure tax is paid.

OLIVIA CRIGHTON GLASSHOUSE SALON “As of November, we stopped accepting all cash payments. We accept all forms of debit and credit cards, American Express and Apple Pay, with a means to enforce a more secure and efficient payment system. I wanted to go cashless for a number of reasons. I was shocked to find out that the new banknotes contain animal fat — something at odds with my business ethos. It’s been positive, drastically decreasing time spent by our staff cashing up and doing weekly banking. Our clients appreciate the small nature of Glasshouse and feel that we’re moving with the times. We still accept cash tips and have a small float in case we need to change anything up. We also have an option to add a tip on our card machine – all tips go directly to the stylist but it encourages the client to make the tip by card – we rarely get any cash tips now.”

CREATIVE HEAD

24/01/2018 13:56

#BusinessEdit

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LIFE LESSONS

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION KAREN BELL, OWNER, VINCENT BELL HAIRDRESSING In recent years, the rise of the ‘rent-a chair’ salon has become apparent and salon owners are having to rethink how to educate their team. With the financial appeal of ‘rent-a chair’ salons becoming more prominent, what can salons do to attract and keep the right stylists?

KEN’S DIAGNOSIS

This is the question that I currently hear more than any other. HMRC has clearly defined guidelines on its website regarding the control that you can and cannot have over a self-employed stylist.

The biggest challenge is that it is failing to enforce these guidelines. HMRC is currently losing a massive amount of revenue from VAT and Income Tax and surely will not allow this to carry on.

Fortunately I am already hearing of salons being inspected and I think 2018 will see this happening more frequently.

At 3•6•5 we work with salons that strive to be the best. They want to become leaders in their town and be the brand that is recognised as providing the finest service delivered by the finest team. That is the crucial word. TEAM. The HMRC guidelines state that a self-employed stylist or chair renter should have total control over their prices, their own hours, which products they use, SEE which services they KEN WEST deliver, when

SPEAK AT

25 MARCH AT THE PARK PLAZA, LONDON

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25 MARCH AT THE PARK PLAZA, LONDON

ANDREW MULVENNA

ANDREW MULVENNA Be the best you can be.

they take their holidays, their own service standards, their own marketing material, their own promotions and even which clients they serve.

There is no way that a group of individuals working like this could ever become a team, let alone a brand.

As a provider of business coaching and education, at 3•6•5 we work with salons that employ their teams because a salon cannot provide education to a self-employed stylist. Why would they?

I still believe that what you need to offer people is the opportunity to earn good money by charging the right prices in your salon. You need to provide them with the opportunity to grow and develop, with a working environment that gives them the best place to serve clients and you need to offer branding, marketing and PR to drive new guests into your salon.

I also passionately believe that we have to change the way we train future stylists.

The ‘Now’ generation doesn’t want to take three years to train, only to then charge low prices which lead to low earnings. Salons need to train harder and faster. Invest time and money but expect higher standards.

None of this is easy. But if it was then everyone would do it. Karen ask yourself this. Why would you work for you instead of being self-employed?

DO YOU HAVE A BUSINESS HEADACHE YOU'D LIKE KEN TO HELP WITH? Email KenW@365Hair.com or tweet @creativeheadmag

CREATIVE HEAD

SEE ANDREW MULVENNA AT

This sounds so obvious and yes, talent is the bedrock, but to do this you also need drive, self-awareness, patience and humility.

Travel your own path and at your own pace.

It’s great to aspire and be influenced by others but don’t get caught into the trap of running before you can walk. Trust those deep-down gut feelings and remember Aesop’s fable The Tortoise and the Hare.

We are building a family and a culture – creating a 'professional culture’ within your business is the only way to go! This requires resilience and time and yet you must remain consistent and strong. When it clicks in it is amazing to watch.

Be clear and be honest right from the start when showing an apprentice their professional possibilities.

They need to have clear goals but they must also be realistic. As a manager, and mentor your role is multifaceted and you have to be truly, madly, deeply involved.

25

23/01/2018 13:46

#BusinessEdit

Pension changes “will triple employer costs” SALON BOSSES WILL see pension costs triple through changes to pensions autoenrolment contributions, the NHF has said.

Since auto-enrolment was introduced, the contributions for both employers and employees have been set at 1 per cent, but from April will increase to 2 per cent for employers and 3 per cent for employees.

They will increase again to 3 per cent for employers and 5 per cent for employees in April 2019. The government also plans to cut the minimum age for enrolling staff from 22 to 18 in ‘the mid 2020s’, provided their earnings are over £10,000.

There are also moves to calculate contributions on all earnings up to £45,000, rather than the current ‘banded earnings’ system, which calculates contributions on earnings between £5,876 and £45,000.

“These two measures will have a disproportionate impact on the hair and beauty sector because of the sheer number of young people, while the banded earnings change will have a bigger impact for workers on minimum wages, also common in our industry,” warned Hilary Hall, chief executive of the NHF.

SATURDAY JOBS ‘IN DECLINE’ MORE THAN A quarter (28 per cent) of hair and beauty professionals started out as Saturday workers. A poll by insurer Direct Line for Business found half (50 per cent) had followed a family member into the industry, with apprenticeships and college courses (both 30 per cent) other popular routes in.

Yet BBC research, based on analysis of child employment permits issued by local authorities, suggests the number of schoolchildren with a part-time job has fallen by a fifth in the past five years.

‘GREY ECONOMY’ IN SPOTLIGHT THE NHF WILL focus its campaigning and lobbying activity on pushing for a fairer VAT and business rates system, restraint on employee pay and cracking down on the cash-in-hand “grey” economy.

The move follows a survey of NHF members that suggested these are key concerns that many small salons and barbershops would like to see addressed.

The poll of 512 members found more than half (52 per cent) backed the idea of reducing the current £85,000 threshold for registration for VAT. The government has already said it intends to consult on how to change VAT. Nearly three-quarters (72 per cent) argued that VAT should be lower than 20 per cent for hair and beauty businesses.

Members were also frustrated at the way growing levels of self-employment within hair and beauty are increasingly undercutting businesses that employ workers. Nearly two-thirds (63 per cent) felt businesses with employees were “disadvantaged” when competing with businesses using chair renters.

More than half (55 per cent) called for chair renters to pay the same National Insurance contributions as employees.

Last November’s Budget confirmed the National Living Wage for over-25s is to rise to £7.83 an hour from April. The government’s long-term aim is this wage should be £9 an hour by 2020. A significant minority (41 per cent) of members worried this would be “too much”, while 70 per cent warned that a £9 living wage would force them to raise prices, and 40 per cent said they would cut back on staff or reduce hours.

Members had strong views about the Apprentice Minimum Wage rate, the complicated nature of which was blamed for salons inadvertently failing to pay apprentices the correct rate.

COUNCIL PARKING FINES SOAR LOCAL COUNCILS IN England generated £819m from parking fees and fines in 2016-2017, an increase of 10 per cent on the previous year. A study by the RAC Foundation found many of the highest totals were seen in London, with the largest in Westminster. Outside the capital, big surpluses were also recorded in Brighton and Hove, Milton Keynes and Birmingham.

An NHF survey found clients were often deterred from booking simply because of being unable to park nearby or stay long enough for a treatment.

WANT TO SELL YOUR BUSINESS?new

F’s Look out for the NH lon in Sa guide, Selling Your siness association with bu rate, which broker ETS Corpo bsidised deal is also offering a su mbers. on services to me The guide can be f.info downloaded at nh

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 26

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CREATIVE HEAD

23/01/2018 13:42

n target

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

Your targeted toolbox to help build your salon business bigger and better, in association with Salon iQ and the Creative HEAD Reader Panel

TEAM MANAGEMENT So many salon owners and managers Creative HEAD talks to have a common complaint about their team… the difficulty in recruiting quality talent to join it. From changes to school leaving ages and the impact on apprentices, to the growth in stylists opting to rent chairs, building a brilliant team is a regular cause for concern, and it seems the push for state registered hairdressers, to set skills standards, had made no impact on recruitment.

What are your biggest HR headaches?

1. RECRUITMENT 2. HOLIDAYS/ABSENCES 3. STAFF RETENTION Are your staff PAYE or freelancers?

1. ALL PAYE 74% 2. ALL PAYE HAIRDRESSERS, WITH FREELANCE BEAUTICIANS 13% 3. SOME PAYE, SOME FREELANCE 13% Have you seen a difference in standards between a state registered employee and a non-state registered employee?

NO 100%

AVERAGE RETAIL TURNOVER

ARE YOU ON TARGET?

AVERAGE CLIENT SPEND (EX. VAT)

Business in December compared with November?

9.9% £50.20

NEW CLIENTS ACCOUNT FOR

8.4% OF VISITS (December 2017)

“The candidate’s education, work experience, background and how they performed is more important [than if they are state registered]”

GROWING 94%

Business in December compared with December last year?

DECLINING 24% STABLE 6%

GROWING 72%

LAURA BULL, CODE HAIR CONSULTANTS

SNAPSHOT Salon iQ surveyed clients on recruitment and team building:

STABLE 6%

50%

of salon owners are constantly looking to recruit

50% will

only recruit when they lose a member of staff

HOW DO SALONS AROUND THE UK RECRUIT AND MANAGE THEIR TEAMS?

30%

arrange a team building activity annually; 40% arrange it every six months

15% do it

once a quarter and 15% once a month

The main way managers recruit is online sites or social media, mainly

Facebook

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM CREATIVE HEAD

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27

24/01/2018 16:25

#BusinessEdit

LOUISE JENKINS GREAT LENGTHS

TELL US ABOUT YOUR 100 PER CENT YOU CAMPAIGN… The new campaign is centred around educating everyone about how Great Lengths 100 per cent human hair extensions can provide a natural enhancement and help women feel more confident. While still remaining a popular trend, gone are the days where extensions are used only to add length for mermaid hair, with more clients turning to Great Lengths to help solve everyday hair conundrums.

DO YOU HAVE ANY INNOVATIONS FOR 2018?

Yes – Great Lengths Tapes.

They use the same 100 per cent human hair as our prebonded extensions and have been gently hand-processed and blended to create more than 58 different shades.

Expanding on application methods, they include a medical grade, hypoallergenic and non-toxic tape. They’re suitable for all hair densities and create an instant transformation of length, volume and/or colour, which can last up to six-toeight weeks.

HOW CAN SALONS TEMPT MORE CLIENTS INTO TRYING EXTENSIONS? The best method for showcasing extensions is visual examples. Women look to other women for their hair inspiration, so if a stylist is looking to tempt their clients into trying extensions, its best to have people around with extensions in.

28

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QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

PHIL SMITH SMITH ENGLAND SALON

“I have always loved your Be Gorgeous product line and use the products on many of my celebrity clients. What was your initial thinking behind the brand and what advice would you give hairstylists looking to start up their own line?”

@jaybirminghamhair Thank you Jay! It’s always great to hear positive feedback from other stylists. My background was Toni&Guy, and I was involved in the creation of many of their products. When I decided to fly the nest and pursue my own dream of creating affordable and aspirational products, the Phil Smith Be Gorgeous brand was born. The products punch above their weight as we use expensive ingredients, which guarantee good quality results. If you were looking to start a brand, its important you find your niche. Take Sam McKnight for instance; his range of products in cans make the finished style an ease to achieve.

Have you seen social media make a direct impact on your salons and brand and if so can you give examples of the impact it has had?

@nasalhairspray We haven’t focused on social media up to now, but as of this month we will be bringing it in-house for Phil Smith Be Gorgeous. We hope to encourage people to learn about the brand, however its social media doesn’t have any real impact on the Smith England Salon, but does aid in communicating the brand values and products, which therefore drives sales. We are also focusing on updating our website, which receives between 7,000 and 10,000 hits a month. It will be even more informative and transactional, so we expect to receive double the current hits per month.

Phil, you’re responsible for introducing hair ‘style’ into my life BUT you killed my mullet!

Is it possible to have a good, thick mullet and still be stylish?

England footballer and Sky Sports pundit @BarryVenison Absolutely not! Mullets should be left well and truly behind in the ’80s. Rumour has it you only got the job as a Sky Sports spokesman thanks to the removal of that mullet by yours truly! Go with the times, and regularly change your look so you don’t end up looking dated.

Who is the coolest person you have ever cut hair for?

@42jordanking The legend that is Robert Plant. He became a good friend but we sadly lost touch over the years.

When I was at the Covent Garden Hotel cutting beauty journalists’ hair, he’d often pop in to say hello and spend the morning hanging out with us all and being thoroughly entertaining.

Next month: Colour queen Nicola Clarke. Tweet us your questions @creativeheadmag

CREATIVE HEAD

24/01/2018 13:59

SHINE ON WE’VE HAD POPS OF PASTELS AND GORGEOUS GREYS, NOW IT’S TIME FOR METALLICS TO SHINE – BRING ON NEW INFINITI METALLICS BY AFFINAGE

LAST SEASON THE catwalk was overrun with metallic shades – on the clothes and hair – and if it’s spotted at Fashion Week, it’s not long before it filters down to the high street. This is great news for salons as metallic hues are seriously wearable. Clients have also become used to trying something a little different.

So, the time is right to introduce a new palette of shades to your clients, starting with INFINITI Metallics by Affinage.

This range of eight shimmering shades truly embraces the metallic trend, without being too ‘out there’. Clients can choose from a variety of hues: Pearl, Bronzed Amber, Pearl Rose, Copper Rose, Grey Rose, Mahogany Violet, Light Violet and Light Blue, and all leave a brilliant, iridescent finish.

The new shades join a range that adds protection, suppleness and incredible shine to hair. This is thanks to the shea butter and argan oil that’s packed into all INFINITI ranges, while all the colours are formulated from more than 90 per cent naturally derived ingredients, obtained from sustainable and renewable sources. But don’t expect the end results to be compromised because of this – this is a seriously high-performance colour range thanks to its advanced breakthrough formula with DATEM PLUS Technology. This enables colour pigments to be delivered deep into every strand of hair for long-lasting results, flawless coverage and incredible colour. INFINITI Metallics by Affinage is what your clients have been looking for.

Let your clients shimmer and shine with INFINITI Metallics by Affinage.

For more information, call 01794 527111 or visit affinage.com CREATIVE HEAD

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23/01/2018 13:25

2018 marks the 63rd year of the longest-running live hairdressing competition, The L’Oréal Colour Trophy Are you addicted to colour?

L’Oréal Professionnel is looking for the most creative amongst you to design the ultimate, forward thinking, inspirational, trend driven total look.

Share with us your colour addiction.

Entries open 8th January 2018, enter at* Lorealcolourtrophy.com Follow us @lorealpro #lorealprouk #LCT18

*Open to UK residents aged 16+ entering as part of a salon team of no more than 4 people. Entries must be uploaded onto www.lorealcolourtrophy.com by 26/02/18 and must use only L’Oréal Professionnel products. Entry photos must be in colour and no more than 1 year old at the date of entry. Winning team receives the L’Oréal Colour Trophy Award 2018 and the chance to attend other events to include a 3-day European trip. See www.lorealcolourtrophy.com for full details and terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

Grand Final 2017 Show, Hair by TONI&GUY Art Team

THE YEAR OF YOU MAKE IT ALL ABOUT YOUR EDUCATION THIS YEAR – GROW YOUR BUSINESS, GAIN NEW SKILLS AND INVEST IN YOUR TEAM BY CHOOSING FROM OUR PICK OF EDUCATION COURSES BY TIGI

LEARN AT THE TIGI ACADEMY

CLASSIC CUTTING

Learn the fundamental principles so that you can create any classic shape. With an emphasis on TIGI methodology and terminology, this course covers the four key elements to create the perfect cut: parting and sectioning, distribution and elevation.

MEN’S FOCUS

CREATIVE CUTTING SESSION HAIR

Develop your skills in men’s cutting with a range of classic and bold, fashion-inspired techniques, including scissor-over-comb and clipper work. Keep up-to-date with the latest trends in men’s fashion and styling and learn how to translate them into wearable, salonviable looks for your male clientele.

Spark your creativity as the TIGI International Creative Team showcases its latest cut and colour work, presenting the trends and inspiration behind them. With a step-by-step breakdown of each key look, learn creative cutting techniques and how to translate them into wearable looks.

This course translates the latest trends into commercial, creative ideas for salon-viable looks. Learn how to create a variety of camera-ready styles, as well as detailed product knowledge, correct tool usage and backstage tips.

32

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23/01/2018 13:22

CR EATIV E HE AD AD VE RT OR IAL

CAN’T MAKE E TH IT TO ONE OF S? IE TIGI ACADEM and

the br No problem – ate in-salon provides intim al events, training, region global shows. seminars and tion@tigi.com Email uk.educa

TIGI WANTS 2018 to be your year. The brand can help you make this year truly great with education courses carefully crafted to suit hairdressers at every level. From enhancing skills and creating a more motivated team to developing stronger customer service and building team and client loyalty, TIGI can give you the tools to forge a successful business.

LEARN IN THE SALON The TIGI Field Education Team and the TIGI Creative Team conduct in-salon seminars designed especially for the needs of your salon team. Learn the latest colour techniques, be inspired by new cutting and styling ideas and find out how TIGI brands can enhance your daily work.

CORRECTIVE COLOUR

This new course for 2018 focuses on a simplified approach to corrective colour work. See how to perform a hair assessment, client consultation and achieve great results using TIGI colour ranges.

©USTOM COLOUR COLLECTIONS This is a seasonal, technique-driven course to create and customise in-salon services for all clients, from classic colours to commercial creative looks. Supported by the TIGI Creative Consultation concept, learn how to personalise your colour work.

CREATIVE COLOUR This popular course sees members of the TIGI International Creative Team share their inspirations through their latest work. Using an advanced technical approach based on classic colouring, you will develop the skills required to create exciting, contemporary and creative results your clients will love.

24-HOUR EDUCATION

wants Today everyone have access and expects to anywhere to knowledge This is why e. and at any tim has created TIGI Education /7, available the TIGI App 24 d iPhone – an for Android day! download it to

WITH TIGI, IT’S ALL ABOUT #EDUCATIONALEXCELLENCE. FOR FURTHER INFORMATION, EMAIL UK.EDUCATION@TIGI.COM OR VISIT TIGIPROFESSIONAL.COM/EDUCATION

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24/01/2018 14:10

CREATIVE HEAD EDUCATION

education

"It's me!"

OUR FEATURED ARTIST IN FEBRUARY IS ROBERT EATON

The award-winning Russell Eaton colourist shares his insights, techniques and a few fabulous formulas…

education

HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

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23/01/2018 10:38

THE NEW

GOLD

STANDARD

TRANSFORM YOUR EVERY DAY WITH THE NEW AND IMPROVED GHD GOLD STYLER GHD INSERT 2FUTURA.indd 1

25/01/2018 12:05

GOLDEN TOUCH

EXPERIENCE THE POWER OF GOLD WITH THE NEW AND IMPROVED GHD GOLD STYLER

GHD INSERT 2FUTURA.indd 2

22/01/2018 15:57

ADAM REED, GHD GLOBAL BRAND AMBASSADOR THERE’S SOMETHING ABOUT gold – it’s pure, refined and luxurious. Back in 2010, ghd launched its now iconic V gold series styler, a must-have tool loved by stylists and consumers alike. A multiple award-winner, with more than seven million units sold worldwide, the most popular ghd tool has stood the test of time as a kitbag staple.

Renowned for industry-leading innovation, ghd’s dedicated research and development team in Cambridge has been working behind the scenes to further advance their understanding of how hair is affected by heat styling, on a mission to make styling even easier and healthier on the hair. The result?

The new and improved ghd gold styler.

Love your current styler, but looking for an upgrade? Look no further. The new ghd gold styler comes with a streamlined, modernised design and promises to leave hair smoother, sleeker and healthier looking*.

Using dual-zone technology – the latest innovation in ghd’s pioneering technology portfolio – heat is controlled from root to tip, with new sensors able to detect and regulate temperature across the full length and width of each plate, for unbeatable performance, ultra-smooth handling in the hair and easy, onestroke styling. Thanks to dual-zone technology, the styler consistently operates at the safer-for-hair heat of 185°C, the optimum temperature proven by ghd to look after hair health, reduce breakage** and give a sleek, high-shine finish.

Why is this consistency so important? Styling tools operating without such consistency in IN A SURVEY heat delivery see peaks and dips in the temperature across the plates, which affects the OF 101 WOMEN, overall finish of the hair, resulting in an imperfect style and taking more time to style overall.

84 PER CENT PREFERRED GHD GOLD TO THEIR CURRENT STYLER

CR EATIV E HE AD AD VE RT OR IAL

“WHAT I LOVE MOST ABOUT THE NEW GHD GOLD IS HOW EASY IT MAKES WORK. IT’S PERFECT FOR ELIMINATING FRIZZ AND KINKS AND CREATES MOVEMENT AND TEXTURE WITH SHINE AND GLOSS”

GHD GOLD: YOUR NEW KITBAG HERO Smooth, contoured floating plates These glide through hair for quick, frizz-free styling and enhanced shine

Modernised design and round barrel

*In a test of 128 consumers, significantly more consumers agreed that ghd gold was better than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking. **vs stylers operating at 230°C

Help to deliver versatile, snag-free styling, quickly and easily

GHD INSERT 2FUTURA.indd 3

Heated to 185˚C This is the optimum temperature for styling. Any hotter damages the hair and any cooler compromises the longevity of the result

Dual-zone technology Two new generation heat sensors control optimum heat from root to tip for smoother, sleeker and healthier-looking hair*

Sleep mode The styler switches off if not used for 30 minutes, for safety and peace of mind

22/01/2018 15:57

DR TIM MOORE, CHIEF TECHNOLOGY OFFICER, GHD

*In a test of 128 consumers, significantly more consumers agreed that ghd gold was better than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking

"AFTER RIGOROUS TESTING, WE HAVE CREATED GHD GOLD. THE STYLER FEATURES DUAL-ZONE TECHNOLOGY AND LETS PEOPLE STYLE EXACTLY HOW THEY WANT WITHOUT COMPROMISING THE HEALTH OF THEIR HAIR"

THE NEW GHD GOLD

PROVEN TO DELIVER SLEEKER, SMOOTHER AND HEALTHIER HAIR.* TO FIND OUT MORE, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400

GHD INSERT 2FUTURA.indd 4

25/01/2018 12:03

CLUB club

.com/ g a m d a e h e iv t a cre The salon manager’s 2017 guide to business growth

POWERBOOK

SPRING SUMMER 2 018 C RE ATIVEHE ADM AG.COM

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FOR JUST

£10

19/04/2017 14:58

SIGN UP NOW SIGN UP NOW AND RECEIVE A KMS THERMASHAPE GOODIE BAG,* WORTH

£87

Includes: 2-in-1 Spray, Hot Flex Spray, Shaping Blow Dry, Quick Blow Dry and Straightening Crème

YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, Colour Forecast and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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WIN two tickets to the UK Color Zoom final!

Are you a Creative HEAD Club member? Want to be among the first to find out who will be representing the UK at Goldwell’s Global Zoom, while enjoying a night out in London? Well you’re in luck as we’ve got two tickets** to give away for one lucky Club member to the UK Color Zoom final, taking place on 29 July. To enter, simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative FOR E HEAD Club members will receive an email on 1 February!

CREATIV B U HEAD CLRS MEMBE ONLY

*For the first 25 new members to sign up between 1 February and 28 February 2018. **No cash or product equivalent can be offered in exchange.

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

24/01/2018 14:13

BORN Y A W S I H T NCES ARE WHAT RE FE DIF R OU ; US ES IT UN AT WH IS INDIVIDUALISM AT STYLE SIGNIFIES WH ES AT BR LE CE S KM – E TIV EA CR MAKE US ECTION WITH THE 2018 STYLE MATTERS COLL EVERYONE HAS A different worldview and approach to style; maybe you live in jeans or you can’t face the day without sky-high heels? Whatever you love and however you choose to express yourself, we’re all different. And this is good. Style might not save the world, but it is what makes the world go round. In short, it matters.

It is this diversity, this mix of lifestyles and creativity that KMS is celebrating through its new collection. Last year, for its Style Matters campaign, the brand looked to London, Berlin, New York and Seoul for its inspiration, but for 2018 it’s turning to the up-andcomers, the rebels and the players. For this year’s trend inspiration, KMS hit the streets of Melbourne, Amsterdam and San Francisco to discover what brings these cities to life.

What makes their styles authentic and unique? What makes them different? The result is a melting pot of looks and hairstyles to inspire you to create your best style.

The collection is a curation of ideas, while the products, organised intuitively into START, STYLE and FINISH, are what brings these ideas to life. Featuring TRIfinity Technology, all KMS products are multi-compatible and best when used together. Now you can create the styles your clients want and boost your retail revenue by selling them the KMS products they need – easily and intuitively.

It’s time to discover what sets you apart from the rest with KMS.

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GLOBAL R E L L E V A TR

KMS FOR BY D TE EC EL S S IE IT C E TH E R O WE EXPL ECTION LL O C S R TE AT M LE TY S 18 20 E TH

AMSTERDAM The Dutch city is a melting pot of cultures and lifestyles, where gabled buildings line canals and museums are flanked by hipster cafes and quirky shops. It’s this diversity that drew KMS to Amsterdam, but it was the city’s open-mindedness and inclusivity that made KMS want to use it as its inspirational springboard.

STYLE EQUATION

THIS MODEL’S LOOK FEATURES ADDVOLUME LIQUID DUST FOR GRIP AND VOLUME MOISTREPAIR SHAMPOO ADDVOLUME LIQUID DUST HAIRSTAY ANTI-HUMIDITY SEAL SPRAY 38

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MELBOURNE Laid back with effortless style – Australia’s Melbourne is a city full of artists and creatives; it’s dynamic, cosmopolitan and you’ll find some of the best street art here. The pan-Asian influence also makes Melbourne a multi-faceted city, which enticed KMS.

STYLE EQUATION

THIS LOOK FEATURES MOISTREPAIR ANTI-BREAKAGE SPRAY TO REDUCE DAMAGE AND PREPARE THE HAIR FOR BLOW-DRYING AND STYLING MOISTREPAIR ANTI-BREAKAGE SPRAY HAIRPLAY MOLDING PASTE HAIRPLAY DRY WAX

SAN FRANCISCO San Francisco is the birthplace of a unique style. Not just for hippies, this city celebrates diversity of all kinds – and this is exactly what drew KMS to the city. KMS plays on the idea of the older established creatives with the influx of younger, new creatives moving into the city.

STYLE EQUATION

THIS LOOK FEATURES HAIRPLAY PLAYABLE TEXTURE. BUILD AND REWORK YOUR TEXTURE WITH EACH APPLICATION FOR A WEIGHTLESS, TOUCHABLE FINISH ADDVOLUME SHAMPOO ADDVOLUME STYLING FOAM MOUSSE HAIRPLAY PLAYABLE TEXTURE

Discover a world of style possibilities with KMS. To find out more, call 01323 432100 or visit kmshair.com/en-uk CREATIVE HEAD

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do care Coloured hair,

Do your clients want personalised colour care? Of course they do.

What they need is Pureology, the zero-sulphate professional colour care brand that’s trusted by colourists and loved by consumers

WHEN LOOKING FOR the very best in hair care for your colour clients, you want it to be luxurious without being ostentatious; indulgent but with an eye on providing natural solutions. What you’re looking for is Pureology.

Pureology is trusted by colourists and leading salons up and down the country to provide personalised colour care for healthier hair. Why? Pureology was created by a colourist in California in 2001 with a simple but powerful idea: to create the very best products for colour-treated hair.

Natural luxury The brand pioneered the natural movement with zero sulphate shampoos and 100 per cent vegan formulas. As the trend for all things natural grows ever more prominent, Pureology is the tool you need to meet the needs of the natural-minded consumer and attract them into your salon.

The UK’s top colourists all choose Pureology to protect their clients’ colour. In fact, you will see Pureology being used by colourists in all the best colour salons around the country.

Consumer’s choice Pureology is also a darling of the biggest consumer influencers in the UK and has won multiple awards – a real and tangible selling point for clients.

So the next time your client asks you how to care for her colour, give them Pureology – the colour and beauty experts’ choice.

If you want the colourist experts’ favourite in your salon, contact Pureology today.

Visit pureology.co.uk or email pureology2@loreal.com. Follow @PureologyUKI on Instagram

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The colourists’ favourite “Pureology is like an insurance policy for clients. It keeps colour fresher for longer” SKYLER MCDONALD, CREATIVE DIRECTOR AT SKYLER LONDON

“As colourists, we rely on after-care products to protect our work. Pureology is the brand we trust” AMY FISH, COLOURIST AT LARRY KING

“Being sulphate-free and vegan is a winner.

Once clients try it, they keep coming back” MEL SMITH, HEAD COLOURIST AT JOSH WOOD COLOUR

“Our colourists are hooked on Pureology, it’s the range the whole team loves” SOPHIA HILTON, OWNER OF NOT ANOTHER SALON

“The natural trend is here to stay and Pureology creates the opportunity to attract new clients who are looking for natural products” ANDRÉ SUARD, ARTISTIC COLOURIST AT GIELLY GREEN

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WORKSHOPS LIVE DEBATE SHARED EXPERIENCES

NEW CONNECTIONS NON-STOP NETWORKING

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Associate sponsors

23/01/2018 12:04

Zoë Vears, Salon Success

Sarah Guild, BrandSTAND Communications

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Hari Efthymiades, Cut & Grind

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Tom Chapman, Tom Chapman Hair Design

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Ken West, 3•6•5 Hair

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GREAT MINDS BRILLIANT PEOPLE

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23/01/2018 12:05

E H T L AL T H G I R S E V O M

AY O THE W T H C A APPRO G NEW ING WAVES… N I R E E PION MAK WITH A AND THAT IS S S E N I R SAB N BUS R SALO HEAD SALUTE as U O Y ns – h M IVE FOR T tensio S A x N e E o A t R n i r R C T . elive ience OUT TO NSIONS d to d E B exper e T A f g X o d S d E I s le n r LES yea as p le, a HAIR an 20 ageab that h PROSTY SE AND USE y ore th d man brand m n a a enge b h O ’s t ll i t le O i a ny w e ch hip, flexib a s h al r t p s i e n YOU CH d m o t n i e o a s w h e th wo oac ofes the c er ne les – t appr n rang the pr ny?’ lf. Und Prosty rket. I tensio est in e a x b s e t m i y r r i e compa d e a v e a v i t h t s i e n t a e h m e t v s u mu rein o be comp remi ed fro need t ers a p highly try ne s do we u t custom nds out in a a d h n ‘w he i sta sionals what does t which profes d r i n a a , h t rke asking on ma xtensi e r i a h

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“WE’VE TAKEN WE’VE LEARN WHAT T INDUSTRY LE FROM AD TO BRING AB ERS O A RENAISSAN UT THE HAIR EXT CE IN E SECTOR, MAK NSION ING FRESH, EXCIT US IN AND INNOVAT G IVE”

MAR MANAGING DIR K WOOD, ECTOR, PROSTYL ES

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G N I H S I N I F S E H C U O T 50

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Many of Prostyles’ extension stylists work on shows at London Fashion Week, photoshoots and with A-list clients – disciplines that require the same uncompromising quality and consistency in delivery and results.

Prostyles training now includes session styling, advanced cutting and applications, along with a host of expert tried-and-tested tips and tricks for creating the perfect natural, invisible finish. While most hair extensions companies train in application, only a few train in styling – and yet the end result is critical to a successful client-stylist relationship.

This way, both salons and clients get the best from Prostyles.

So it seemed an obvious choice that for a fresh new look, you need a fresh new eye, which is why Prostyles collaborated with session stylist Leigh Keates – a former double It List award winner and London Fashion Week show lead – to style up a storm with Stephanie Stevenson on this breathof-fresh-air shoot. It’s fun, it’s modern and it’s packed with an energy clients will fall head over heels for!

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“OF THE MANY OPPORTUNITIES FOR EXTENSIONS, LENGTH IS ONLY ONE POSSIBILITY FOR CREATIVITY. WE CAN ADD VOLUME TO FINE OR THINNING HAIR USING THE SMALLEST, MINUTE BOND APPLICATIONS WITH REDUCED WEIGHT PER BOND, AND SMALLER PREBONDED TIPS THAT HAVE BEEN CREATED TO APPEAR INVISIBLE” STEPHANIE STEVENSON, CREATIVE DIRECTOR, PROSTYLES

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D A H U O Y T A E M O L L E H ’s d that . it – an e r siness a u h b your ed to s r ll o k e f r p e a sp am com ugh to o the s y feel ns be eno Now d ve, the . tensio n s lo x a g e y c n e i s w r h e n t e o f n i f g l s o n a hi ten air nti somet real h t pote ing ex be fitt to spo rs find re and s e o b t t s s fi s n li e g e r y e t n s eri aird st s s train hen h a styli ’ pione rostyle styles ally. W aving P c o h i r , n P ly ly a t f p g n o ss rta s or , sim ale. succe s impo les sell esults ssful s to the Just a succe sible r d .

Prosty i s a v le t o t n h t a e c ad wh r cli s su t can le h othe exactly ce that give es tha ns wit i u o v i q r t i e a n s s r tech As a conve s and st and are tip h s intere d n ers, a custom

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“WE KNOW AND UNDERSTAND SALON OWNERS AND THEIR TEAMS – WE KNOW WHAT THEY WANT AND NEED. WE WORK WITH THEM ON THE NUMBERS SO MARGINS ARE ATTAINABLE, AND HELP WITH BUSINESS PLANS AND GOAL-SETTING TO SEE A RETURN ON INVESTMENT. WE’VE PUT SO MUCH EFFORT INTO OUR SYSTEMS THAT GOOD REVENUE AND COMMERCIAL VIABILITY, COUPLED WITH OUTSTANDING RESULTS, ARE AUTOMATIC”

STEPHANIE STEVENSON, CREATIVE DIRECTOR, PROSTYLES CREATIVE HEAD

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“IF YOU’RE NOT CU RRENTLY OFFERING AN EXTENSIONS SE RVICE, YOU SHOULD. ALL BIG-LI ST SALONS OFFER EXTENSIONS – IT’S AS POPULAR AS BALAYAGE. IF YO U DO ALREADY OFFER EXTENSIONS , THEN GETTING MORE CREATIVE AN D UPPING YOUR GAME IS IMPERATIV E. SHOW CLIENTS YOU’RE ON-TREND – YOU’LL BECOME A FORWARD-THINK ING LEADER WHO’S IN CHARGE OF A BU SINESS THAT INSPIRES ITS CLIEN TELE”

W O H S E H T E M Y E N O M

STEPHANIE STEV CREATIVE DIRECTOR, ENSON, PROSTYLES

, the rowth ule with g u sched o d y help es an c o i T v e r . c e n i s r p for ke o s own t to ta lients rostyle ke a lo from c P li . . s t y i m m e s e e n o o th ep n se e for m y need cash d ons ca work en the tic valu xtensi y s h e ll a w t s a c n a y i a t d uch rea alis nd f ducts hair a rvice s w to re er pro lity of ded se sts ho h a a li t r u o y g t q s d p t bes s an or u ches e very d new ension es tea get th ramm he ext a bran t g u n o e o i r v y g P a h tin or ure Inves ey will to ens bassad that th itored les Am n o y s o t s s m t o r P sly tmen tinuou ppoin lso con their a a e r a ures struct

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HAIR Leigh Keates and Stephanie Stevenson. PHOTOGRAPHY Claire Harrison

Take a fresh look at extensions. Contact Prostyles on 01420 511155 or visit prostyles.com CREATIVE HEAD

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THE TROPHY

“Winning Most Wanted Session Stylist of the Year 2017… it was such a shock.

I looked at the shortlist – the others were incredible, such as Anthony Turner, who I worked alongside way back when we were with Guido.

Winning was incredible, it was odd – I had no idea!”

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Grazia, photography by John Akehurst

Syd with his dad

WELL MADE

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Ben Cooke, who used to work on Guido’s team, called him to suggest meeting me, and I met him on a hotel rooftop in LA! “Guido suggested I have a trial at the shows and I was with him for three years.

I took away an experience of working with the toughest of people, and being able to do any type of hair in any situation and not be fazed by people with opinions on how something should be!”

“Sometimes now I turn up with three assistants and I think ‘this is ridiculous’.

But actually, it’s what you need. For example, recently I landed at 5am from China, went to shoot a Grazia hair story for BaByliss from 7am to 3pm, then at 4pm was doing Bella Hadid’s hair… you have to have a strong team set up correctly to make it work, and I learned that from Guido. It’s not just about me doing hair these days, I have to come up with ideas, visuals, do press interviews, help brands… it’s a bit of everything.

“This now comes down to my core team and help from my first assistant, Paula McCash, and Jason Lawrence.”

Sadie Williams S/S18

THE TEAM

Kristin Scott Thomas for Vogue

“At the age of 17 I was working for Nicky Clarke at his Mayfair salon and it was amazing. The element of showmanship that allowed me to host my Creative HEAD Education Featured Artist event probably came from him, seeing him on national television. He was very creative and amazing to watch on shoots as well as in the salon. I also met some the best hairdressers that I learnt so much from – Lewis Dyer, Simon Maynard, Rupert Mitchell and Christian Pippin. That’s what’s so great, you meet these people over the years and learn from them.

“When I was 21 I thought I knew everything, so going to Hershesons and Daniel and Luke telling me I had to varder for a year was actually one of the best things I could have done. Daniel is probably one of the best short hair cutters I’ve ever met. Luke taught me a different way, and opened up the higher end of the fashion world to me.

“Back at Nicky’s, Rupert used to bring back French Vogue and I’d see Guido’s work and think ‘this guy is incredible!’ I set out to get a job with him. Lockonego’s Photography by Juergen Teller for Vogue

Pictured below: Syd (centre) planning with, from left: Anthony Turner, Sandy Hullett, Alexander McQueen and Guido

THE LEGENDS

With Guido

THERE HAVE BEEN SOME KEY INGREDIENTS IN THE CAREER OF SYD HAYES, MOST WANTED SESSION STYLIST OF 2017. HE TELLS CREATIVE HEAD WHAT HAS MADE SYD… WELL, SYD!

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“I signed with Premier Hair and Make-up with no book, no pictures… it was a risk for them. I don’t know how I talked them into it. I think it helped they saw a name like Guido’s and that I’d worked with him for a while. After eight years with Premier, I wanted a new challenge, so I’m now with Art + Commerce, which is owned by one of the biggest talent agencies in the world.

“I feel I have an army of people I can do things with and who support me. But it took about nine months for them, and my agent Christopher Miles, to take me on – they want to make sure you are right!”

THE SALON

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Bella Hadid for Tag Heuer

Matty Bovan S/S18

At The Coterie pop-up in Leeds

Kate Moss, photography by Alasdair McLellan

“I left Guido because I was going back to London. My dad didn’t want to be full time in his salon Q Cut, in Kew, anymore, he’d been there for 30 years. I told him I wouldn’t take over for a year – I needed time to gain the team’s respect, not just walk in as the son of the owner.

“There have been frustrating times for both of us; the hardest thing is to let go.

I was fortunate that he said to give it a go – that’s credit to him, to let someone have their vision. I remember a time when I was about to take over – I’d been out every night that week and I was late for work. He absolutely ruined me – it was the biggest verbal kicking of my life, but it was what I needed. I vowed that day that I would never be late again, and now I’m early for jobs, I mean business.

“Every brand needs to move with the times, so we’ve updated the salon bit by bit, pushed for some younger staff. As a

boss, I like to think I bring enthusiasm and a work ethic. I struggle with booking an afternoon off, I’d hate for people to think that I’m lazy or had everything given to me. It’s a small team – it’s not a big London name and that’s quite nice.

It’s a proper family business.”

THE PARTNERSHIPS

“I’m into my fourth year with L’Oréal Paris, and second year with BaByliss. It’s a big deal to be a spokesman for a brand as big as L’Oréal Paris, and it’s allowed me to break into the consumer world from the professional side.

“Shooting for Glamour and Grazia enabled me to have a relationship with brands, so the consumer understands who you are. With BaByliss, I work across both professional and consumer and, in the past year, they have come to me for advice on how the brand will go forward – that’s a massive amount of trust in me.”

THE EDITORIAL

“It’s been cool being part of the new Vogue. I worked with Juergen Teller and Venetia Scott for editor Edward Enninful’s first issue. Juergen is an artist. When the idea for the shoot was put forward by Venetia, she hadn’t worked with Juergen since the ’90s, so it was big.

“Also I’ve been working with Alasdair McLellan and Katie Grand with Kate Moss, Claudia Schiffer and Eva Herzigova for Love. I’ve worked with Katie and Alasdair for a long time, but this was working with supermodel legends – they all lived up to their status!”

Creative HEAD Education Featured Artist Live

Sadie Williams S/S18 for BaByliss PRO

The Syd Pin

THE AGENTS

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“I’m constantly talking and working with brands, and I hadn’t talked about myself as a brand, so I thought about what I could do – hair accessories! There was a gap in the market, I wanted something niche, cool, new.

“We went from the initial idea to the product being on the shelf in seven months – the Syd Pin! There are five colours and we collaborated with jeweller Karl Karter to create some diamond pins, too. We still have a long way to go, but I think it’s just the start of Syd Hayes London, whatever that may be…”

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Syd Pin, photography by Gareth Powell

THE NEW ERA...

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In association with

The full story

Once the domain of club kids and later footballers’ wives, extensions now offer clients a quick and effective route to something they crave – better hair EXTENSIONS IS ONE of the fastest-growing areas of hairdressing. Gone are the days of obvious fakery – today’s pieces are discreet, high quality and perfect for troubleshooting many of the problems your clients run into.

“The association of hair extensions with incredibly long, false-looking hair and inevitable damage is slowly but surely becoming a thing of the past,” explains Raphelle SaintMarshall, salon manager at Matthew Curtis Hair. “This is thanks to better awareness and education among stylists

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and clients alike, and in the improved quality and results of well-applied pieces.”

The new breed of extensions are more subtle than ever before, something Andria Kaisharis from Fowler35 in London believes is responsible for their rise in popularity. “I’m happiest when my clients come back and they tell me their friends or partners notice there’s something different about them, but that they can’t put their finger on it.”

Salv Mulé, of Academy Salon, a Balmain Prestige salon

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STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

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Whitelaw, director at Mesart Glasgow. “The discreet bonding method, which is the flattest application I have seen, makes it very exciting for my clients, they can’t believe how seamless it is compared to previous applications.”

And there are now products to cater for every hair type.

Prostyles is the brand that was the original fibre hair suppliers to cult ’80s salon Antenna in Kensington, which became famous for bringing extensions to a host of celebrities such as Cher and Boy George. It’s evolved to ensure its extensions cover textured, European and Asian hair, to ensure the right finish is delivered, whoever is sitting in your chair.

At the L20 Salon in Liverpool, which uses Hair Rehab London, stylist Jade Carthy has found that having fine hair can knock her clients’ confidence – so she has turned to extensions to thicken. “A whole head needn’t be applied – using just one row of wefts can make all the difference,” she says. New mums especially can often suffer with unexpected hair loss, so by offering thickening extensions services, you can help them feel like themselves again. “Post-partum hair loss can be particularly difficult as this comes right after pregnancy, when hair is often at its fullest,” explains Jade.

Great Lengths

in Cobham, Surrey, agrees that it’s an exciting time to work with extensions. “We see them very much as the fourth salon service,” he says. “The business has changed in the past few years – it’s become far more mainstream and not just for WAGs and celebrities! This is mainly due to the innovations in application methods, affordability and innovative solutions to problems within the salon.”

Indeed, innovation is a key factor in the diversity of services now on offer. Time-poor clients can rejoice, as extensions are much quicker to apply than ever before, and you can get more bang for your buck. Great Lengths has just launched GL Tapes, which are not only fast – a full head can be applied in an hour – but also high quality and lightweight, sitting close to the head for a virtually undetectable look. Lasting six to eight weeks between maintenance appointments, these extensions can be removed and reapplied up to three times, helping to mitigate the higher price point extensions often come with. And with more than 58 shades to choose from, salons can promise the perfect colour match.

Also offering a quick application is the Laserbeamer Nano from Hairdreams. “It has changed the way I enhance my clients’ hair – the speed at which you can complete the fitting suits perfectly for stylists and clients alike,” says Stuart

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#Extensions

than 40 per cent, with weddings, summer parties and so on,” he says. “We continually try to increase this figure by offering new products, promotions and client evenings to explain and educate, giving our clients confidence in the service.”

The latest cutting trends can also feel the benefit of some extra hair. “I have a client who has struggled for years to grow out super short layers around her face, but after visiting the salon a few times I suggested she try a few extensions to blend the front down,” says session stylist Angel MontagueSayers, who’s based at Sally Montague Hair Group in Derbyshire. “This has totally transformed her hair and I think she’ll be an extensions client for life – once you’ve had a great set of extensions you don’t often go back! Also clients no longer need to worry about the ‘growing out’ stage before a new haircut because hair extensions instantly solve this.”

Manchester based Angela Mason, who last year opened her Angela Mason Hair Extensions salon and is expanding her team, provides a service where her stylists create bespoke colours, cuts, blends and styles for the client with clip-ins.

“They are a great way to change up a look,” she says.

Balmain Paris Hair Couture

And by plumping up hair, extensions can help clients to achieve new styles they couldn’t before. “They have totally changed the way we look at hair in the salon – we use them as a tool to create styles that aren’t otherwise achievable,” says Matthew Lee, Great Lengths Certified Stylist and director of colour at Mark Blake Hair in Cirencester. “We use extensions to fill in sparse areas and give our clients a style they love. We also use them for bridal clients who need that extra length or volume to achieve the look they want for their big day.”

Victoria Lynch, founder of Remi Cachet, agrees: “The hair in extensions in many instances is better quality than a client’s own hair and can hold a curl or style for longer.

So if you have ever wanted those natural waves to last longer without all the heavy styling products, then hair extensions can achieve this. Hair-ups look fuller and have more impact, and so this works well for bridal hair.”

According to Salv Mulé at Academy Salons, promoting extensions as a helping hand for bridal or occasion hair is big business. “About 30 per cent of our clients have extensions of some kind and this increases during the summer to more

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ARE YOU READY TO

J O I N C

R

E

A

O U R T

I

V

E

T E A M ?

Angela Mason Hair Extensions is looking for talented and experienced stylists to join our fun and innovative salon Based in the cosmopolitan suburb of West Didsbury on one of the most popular streets in Manchester, we are a salon with a difference Offering spa and beauty services in the AMRetreat, a beautifully styled blow dry bar, a walk-in clip in parlour and second floor training academy, our salon has it all We are looking to grow a dynamic team in all areas. Be part of our vision, contact: angela@angelamasonhair.co.uk 218 Burton Road West Didsbury Manchester M20 2LW

insta: @angelamasonhairextensions www.angelamasonhair.co.uk

#Extensions

“I always recommend the stylist cuts into a client’s clip-ins to help them blend better and create natural movement.”

It’s also no secret that colour is having a huge moment, and with extensions you can open a world of opportunity for clients who don’t want to take the plunge with traditional dyes. Katy Grimshaw, salon owner at Spectrum One in Rossendale, Lancashire, says extensions save time as colouring processes can be lengthy and complicated.

“Using extensions as a way of adding colour can save hours of bleaching and lifting, especially if they are looking for a dramatic change,” she says. “Pre-coloured extensions can be added quickly and easily to save a lot of time and hassle!”

Natasha Grossman, regional manager for HOB Salons, agrees that extensions can benefit would-be colour clients who are worried about damaging their hair. “Highlights, balayage, and extreme or vibrant colours are the most popular requests, and it’s easy to see why; applying lighter or brighter-coloured lengths can be a completely damagefree and a lower maintenance option,” she says.

Not only that, they offer colour opportunities for clients who are unable to colour their hair due to allergies. “We have had clients with massive colour sensitivities and so extensions have meant they can still have a new look,” says Dale Hollingshead, owner of Hazel & Haydn

in Birmingham, which offers Great Lengths. “I’ve another client who wanted pink in her fringe but wanted it to last forever, rather than it fading as it would if we coloured her own hair. Now she has a non-fading pink fringe, which we refresh every four months.”

And with some business advice from Stephanie Stevenson, creative director at Prostyles, you can be safe in the knowledge your new extensions service won’t leave you out of pocket. “It’s a salon service, and the training and knowledge added to the premium hair quality all have a price. You simply cannot engage in the ‘cheap seats’ here. The operational costings of hair extensions can be prohibitive, simply because of the standard practice of purchasing the hair before the service. So, make it company policy to have a five-day window between consultation and fitting.

“Always take a deposit, but don’t just take a £50 booking fee – take the total cost of the hair that you will be applying.

This way your money has cleared, the hair has arrived, you haven’t parted with a penny more, and cashflow is sound.”

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#Extensions

Cool hues will continue to be huge this year – so Balmain Paris Hair Couture has added four ash tones to the Clip-in Weft Set Memory Hair Collection for icy lengths in an instant.

For a fast fix that lasts, offer tape extensions from Great Lengths – they’re the ultimate in luxury hair extensions for time-conscious clients who want to up their glamour.

BIO A+O.E. is a range of five natural treatment programmes, ideal for hair enhanced by extensions. Choose from volumising, restructuring, reinforcing, frizz control and sebum control.

t i t e L RRP £88.25

IN-SALON SERVICE

RRP £29.85 PER SET

balmainhair.com

greatlengthshair.co.uk

greatlengthshair.co.uk

A new, jet black shade joins the Hair Rehab London line-up, available in salon professional I-tips, U-tips, wefts and clip-ins.

Spray extensions with Balmain Paris Hair Couture Texturizing Volume Spray for the biggest hair ever – plus it contains argan oil for a hit of moisture.

Tangles will be a thing of the past with the Easiweft Extension Styling Station, which is ideal for storing hair when it’s not being worn.

IN-SALON SERVICE

RRP £27.50

RRP £19.95

hairrehablondon.com

balmainhair.co.uk

easiweft.com

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Remi Cachet’s new half-weft sits flat and is a light and speedy option for clients who want a quick boost to their hair.

The vented brush from Gold Class detangles extensions with care – it’s a clever beehive shape to distribute hot air evenly when drying.

Zen’s 14-inch tape extensions help create thickness from root to tip, and are super comfortable for everyday wear.

RRP FROM £115

RRP £30

RRP £58

remicachet.com

inanch.com

zenhair.co

grow ns business flourish Innovations to help you extensio

Big Hair No Care is a range of clip-in afro hair pieces and lace front wigs available in two hair types – Zero Drama Queen, a show-stopping afro look, and No Stress Princess, above.

Fabulous extensions need fabulous aftercare, so encourage your clients to invest in the protective range from Great Lengths – we love the serum hair fluid, which distributes hydration.

Short on time? The Laserbeamer Nano from Hairdreams is an innovative and fast application method that can transform lacklustre hair at the touch of a button.

RRP FROM £35

RRP FROM £10.50

IN-SALON SERVICE

prostyles.com

greatlengthshair.co.uk

hairdreams.com

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23/01/2018 11:47

Sassoon Education

THE THRILL OF THE NEW SASSOON ACADEMY HAS A NEW HOME – AND 58 BUCKINGHAM GATE DELIVERS MORE THAN JUST A PREMIUM LEARNING EXPERIENCE…

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CR EATIV E HE AD AD VE RT OR IAL

SASSOON EDUCATION HAS entered a new era. Now relocated to the stunning 58 Buckingham Gate in London SW1, the new Sassoon Academy redefines the world of hairdressing training with a vibrant and energetic purposebuilt space that delivers exciting and innovative educational opportunities for all levels of skill and experience.

Ten dedicated classrooms, a 70-seater theatre, a student lounge and a waiting area for models make 58 Buckingham Gate the perfect environment for training in both theory and practice, as well as a brilliant showcase for the legendary Sassoon creative presentations.

Every detail – from the shampoo areas to the colour rendering lighting system and full AV and multiple translation facilities – has been considered with students’ needs in mind.

Sassoon purists will also love the new Academy’s clean lines and contemporary styling, designed by Jonathan Lovell at Association of Ideas. Porcelain flooring in white and dark brown, birch veneers in natural and black stained finishes and plenty of white glass and stainless steel make 58 Buckingham Gate a minimalist haven that will inspire your best work!

“If you want the best in technical cutting and colouring skills and inspirational ideas, Sassoon presents a welcoming and professional environment in which to study” MARK HAYES, SASSOON INTERNATIONAL CREATIVE DIRECTOR CREATIVE HEAD

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Sassoon Education

ALESSIO MATTA

CAROLINE SPENCER

DAMIEN PEERS

Time with Sassoon: 14 years

Time with Sassoon: 18 years

Time with Sassoon: 29 years

Creative director

MY ADVICE TO A HAIRDRESSING STUDENT WOULD BE… Practice makes perfect.

WHEN I’M AT WORK I NEED… Plent of music and an organised environment with a passionate and dedicated team – just like I have now!

Senior colour director

ME, IN THREE WORDS: Sharp, firm, fair.

MY ADVICE TO A HAIRDRESSING STUDENT WOULD BE… Be a good listener, it will take you far.

Senior creative director MY GUARANTEED SOURCES OF INSPIRATION… Osaka in Japan for its great architecture, people and food.

The National Theatre – it’s always inspiring and showstudio.com as it’s a great platform for fashion ideas.

IF I HADN’T BEEN A HAIRDRESSER, I’D HAVE BEEN… A fashion or hat designer.

IF I HADN’T BEEN A HAIRDRESSER, I’D HAVE BEEN… My grandfather was a set designer and my father was a sound editor so I would have followed them into the film industry as a make-up artist.

MY ADVICE TO A HAIRDRESSING STUDENT WOULD BE… Always ask: ‘Why?’ You need to question the reason for doing what you do.

DANIEL MCCOURT

DANIELLE HARVEY

DAVIDE SCARNA

Time with Sassoon: 11 years

Time with Sassoon: 29 years

Time with Sassoon: 15 years

Senior creative director

Assistant UK creative director

ME, IN THREE WORDS… Fun, fair, forward.

ME, IN THREE WORDS… Dynamic, conscientious, passionate.

MY GUARANTEED SOURCES OF INSPIRATION… Instagram, world travel, my team.

MY ADVICE TO A HAIRDRESSING STUDENT WOULD BE… Work hard, study hard, embrace and learn from everyone around you.

Find your own style and strive to be the best at what you do.

THE MOST IMPORTANT THINGS THAT YOU NEED TO SUCCEED IN THE HAIRDRESSING INDUSTRY ARE… As with anything: education, ambition and self-belief.

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WHEN I’M AT WORK I NEED… An energetic, motivated team around me who strive to be the best.

Creative director

IF I COULD WORK WITH ONE PERSON, IT WOULD BE… Mark Hayes. He is a very busy man.

His technique is pristine, flawless.

MY ADVICE TO A HAIRDRESSING STUDENT WOULD BE… Focus on the end result.

IF I HADN’T BEEN A HAIRDRESSER, I’D HAVE BEEN… A life coach. I love empowering and helping people fulfil their potential.

CREATIVE HEAD

24/01/2018 14:16

CR EATIV E HE AD AD VE RT OR IAL

PLEASED TO MEET YOU! SASSOON INSTRUCTORS ARE EDUCATED TO THE HIGHEST STANDARDS IN THE SASSOON METHOD – A PHILOSOPHY THAT HAS MADE THE ORGANISATION A WORLD LEADER IN EDUCATION FOR MORE THAN 60 YEARS. RENOWNED FOR THEIR PASSION AND PERFECTIONISM ONSTAGE AND THE EXCELLENT SUBJECT KNOWLEDGE THEY DELIVER WITH PACE AND INTEREST, WHAT’S LESS KNOWN IS THEIR SENSE OF FUN AND STYLE – TIME SPENT WITH A SASSOON EDUCATOR IS RELEVANT, MEANINGFUL AND COMPLETELY UNIQUE!

PINK GRUBB

SILVIA SALERNO

STUART ROSS

Time with Sassoon: 16 years

Time with Sassoon: 17 years

Time with Sassoon: 19 years

Colour director

MY FAVOURITE COLOUR TECHNIQUE… Is anything that allows you to be an individual. Don’t follow a hair trend just because your friend has it. Be you – it’s much more fun!

IF I COULD WORK WITH ONE PERSON, IT WOULD BE… Iris Apfel. I LOVE her. I think her vision is fabulous. The textures, the colours, the prints – all clashing together but still harmonising.

CREATIVE HEAD

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HEAD

Senior creative director ME, IN THREE WORDS… Passionate, inquisitive, modest.

MY GUARANTEED SOURCES OF INSPIRATION… World cinema, galleries, theatre, the internet, the history of style, Photography by Paolo Roversi and Sarah Moon I COULDN’T WORK WITHOUT… Classical music. Piano – Claude Debussy and opera – Maria Callas.

Colour director

MY GUARANTEED SOURCES OF INSPIRATION… Any old London building with a history, in particular Georgian houses. I love the hidden details in the architecture.

IF I HADN’T BEEN A HAIRDRESSER, I’D HAVE BEEN… A writer. My uncle, Kenneth Ross, wrote many famous screenplays in the ’70s, including The Day of the Jackal.

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Sassoon Education

GET ON COURSE ABC MEN Classic men’s techniques of scissor over comb, layering, graduation and lines are all covered in this course, which will give you the platform to create a comprehensive repertoire of looks.

You’ll also study how proportion, suitability and bone structure all impact on the choice of techniques – useful skills that you can implement in your everyday men’s work.

Ideal for: A recently qualified stylist looking to perfect their barbering skills, or for a stylist wanting to revisit Sassoon’s classic cutting techniques. Also perfect as a finishing course.

SASSOON BLONDES Colour choice, application and technique are key to achieving the perfect blonde, and we’ll help guide you with hands-on sessions and insightful demos that teach you all you need to know about depth and tone, warm and cool skin tones, as well as giving you a thorough understanding of the principles of colour theory.

Ideal for: Hairdressers with existing technical knowledge, who wish to expand their colour expertise.

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CR EATIV E HE AD AD VE RT OR IAL

UP YOUR ANTE IN 2018 BY ENROLLING ON ONE OF THESE SASSOON COURSES. YOU’LL NEVER LOOK BACK! ABC CUT This one-week course immerses you in the touchstone techniques used by Sassoon-trained stylist, giving you the time and space to perfect your lines, graduation, layering and their infinite combinations. Full of practical work and detailed tutorials, you’ll get the foundations to boost your skills and knowledge, leaving you confident to expand your repertoire and develop your talent.

Ideal for: Recently qualified stylists who want to perfect their technical skills, or stylists who want to revisit Sassoon’s classic cutting techniques.

Also perfect as a finishing course.

1-ON-1 TUITION Want something more from your Sassoon education? How about a personalised one-onone programme devised by the Sassoon team that gives you a completely bespoke learning experience that will boost your skills – and your earning potential. Everything about this experience is unique, including immediate constructive feedback after every model, and you’ll be encouraged to document your experience with before-and-after photos, diagrams and notes.

TO SEE MORE FROM SASSOON EDUCATION, AND TO BOOK A PLACE, CALL 020 7399 6938, EMAIL BROOKE.JACKSON@SASSOONGLOBAL.COM OR VISIT SASSOON-ACADEMY.COM CREATIVE HEAD

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Sassoon Direct

BACK TO YOURS NOT EVERYONE CAN GET TO A DEDICATED EDUCATION CENTRE AS OFTEN AS THEY’D LIKE. SO LET SASSOON DO THE TRAVELLING!

Every salon owner knows that an inspired team is a productive team.

So consider the benefits of booking Sassoon Direct – a unique learning experience that sees Sassoon instructors educating your team within your salon. This amazing experience provides a high degree of detailed instruction.

You can choose from their wide-range of course curricula that can be completely personalised to your team’s needs. Once they understand your requirements, the Sassoon Academy Instructors will make sure that your Sassoon experience is a memorable one.

“For many years now, we have been delivering Sassoon Direct, which has been hugely successful and goes from strength to strength as more of our clients demand a high level of personalised education within their own space”, says Leona Curran, General Manager.

You set the learning goals and they deliver.

AUDIENCE SIZE Maximum 60 DURATION Personalised – one plus days

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CR EATIV E HE AD AD VE RT OR IAL

THEY CAME BACK TO MINE!

HANI JARCHEH RUNS ABSTRACT HAIRDRESSING IN BEACONSFIELD, AND HAS BEEN A SASSOON PARTNER SALON FOR A NUMBER OF YEARS (“IT’S THE BEST THING I EVER DID!”) We had senior creative director Damien Peers come to our salon for the day to teach us the latest Sassoon collection, and it was absolutely brilliant. It meant that everyone benefitted from the same information, rather than sending one or two staff away for a week’s training and relying on them to pass on the skills to others afterwards – it’s crucial to me that everyone in our team learns the same techniques and maintains the same standards. Damien was calm, clear and very patient as we had eight stylists at different levels. The day started with a theory session followed by a demonstration by Damien and in the afternoon he instructed each stylist on the haircuts they were doing. My team were super-motivated as we were all together, learned the same things together and got inspired. After 30 years in the industry I truly believe that continuous training is the only way to motivate your team and attract the right staff, too. You have to keep doing it to stay ahead of the game. We made the most of the day by broadcasting about it on our social media channels, and told all our clients months before and after about our special day. As a result we got a double-page spread in our local glossy magazine, entitled: “Bringing London to Beaconsfield”.

WANT SASSOON DIRECT IN YOUR SALON? IT’S SIMPLE – CALL 020 7399 6938, EMAIL BROOKE.JACKSON@SASSOONGLOBAL.COM OR VISIT SASSOON-ACADEMY.COM CREATIVE HEAD

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23/01/2018 13:44

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BLUNT FORCE

A PERSONAL PROJECT TO SUPPORT THE LAUNCH OF HER BLUNT.AM BR AND, ST YLIST AIMEE MCPHERSON AND THE TEAM AT HIDDEN HEIGHTS CREATIVE STUDIO UNVEIL AN EDITORIAL TAKE ON COLOUR AND FINISH PHOTOGRAPHY BY HARKNESS PHOTOGRAPHY CREATIVE HEAD

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SEE MORE from this shoot online at creativeheadmag.com

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HAIR BLUNT.am (Aimee McPherson). MAKE-UP Chantal Jane Make-Up and Nelle Make-Up Artist.

STYLING Jack Errington. MODELS Jack Errington, Savalas Models and Tyne Tees Models.

Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Going for

GOLD

AS MANY AS 1,000 GUESTS flocked to Battersea Evolution in London for the annual Headmasters Awards. The ceremony opened with Headmasters chairman John Sanders congratulating the team on a successful year and outlining the exciting future plans to come in 2018, before he introduced the Headmasters Pro Artistic Team and their unique vision. The show was in three parts, opening with a street style-inspired section with models altering their braids as they walked. The next group of models wore structured styles, channelling a glam-rock-meets-goth aesthetic, and the finale was an homage to the world of sci-fi and the futuristic power it represents. Next it was time for the secret host to be revealed, who was none other than barber-turned-Love Island star, Kem Cetinay. The winners of the hotly anticipated photographic awards were revealed, as chosen by salon owner Karine Jackson, Katie Allen of Charles Worthington, L’Oréal Professionnel education director Darren Oram and barber Kevin Luchmun. The ceremony closed with the business awards, applauding the incredible work from the Headmasters teams – and then it was time for the après skithemed celebrations to begin in an indoor winter wonderland!

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Ryan Chessman and Reiss Harris Tia Charbonneau Flavio Lacurti Dorking

Giovanna Cannata

Zoe Jackson and Bonnie MacLaren Angelo Tsekoura Joanna Mires and Rochelle Winkworth

MEN’S IMAGE WINNER Ryan Chessman and Reiss Harris, Headmasters Soho

Kamil Czywil

ULTIMATE IMAGE AWARD WINNER Zoe Jackson and Bonnie Maclaren, Headmasters Surbiton

Ealing

And the winners are…

CHRISTINE SANDERS FUTURE STARS WINNER Angelo Tsekoura, Headmasters Harrow GHD AVANT GARDE AWARD WINNER Tia Charbonneau, Headmasters Soho COLOUR INNOVATION WINNER Joanna Mires and Rochelle Winkworth, Headmasters Mayfair RETAILER OF THE YEAR WINNER Giovanna Cannata, Headmasters Croydon BUSIEST COLOURIST OF THE YEAR WINNER Kamil Czywil, Headmasters Shepherd’s Bush

MANAGEMENT TEAM OF THE YEAR Headmasters Ealing SALON OF THE YEAR Headmasters Ealing BIG 5 AWARD IN CONJUNCTION WITH HSBC Headmasters Dorking

Raeanne Faal

BUSIEST STYLIST OF THE YEAR Flavio Lacurti, Headmasters Guildford

BRING ON THE COLOUR PRIZE Raeanne Faal, Headmasters Epsom

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23/01/2018 10:45

Ryan Nicoletti-Dowd

Vivienne Mackinder

Ricardo Santiago

The Joico Global Destination team

Photography by Benoit Vermette

CALLING

“WELCOME TO YOUR WEEK in paradise!” said Sara Jones, senior vice-president and general manager of Joico, on the opening day of the brand’s first-ever Global Destination Education – a seven-day learning extravaganza filled with industry stars, trends, tips and techniques of the moment, all of which (be still our beating heart) was held at an all-inclusive five-star resort in tropical Punta Cana in the Dominican Republic. The 1,000 hairdressers who’d been flown in from 28 countries around the globe could barely believe their luck.

The impressive list of educators included Joico international guest artists David Murray (Ireland) and Ryan Nicoletti-Dowd (UK), as well as former London- and now NYC-based session stylist Richard Mannah. This trio led the creative charge, showing highly technical cuts, graphically shaped curls and cool colour combinations that had more of a “street” edge.

We were also impressed by the US and Canadian stars, particularly Confessions of a Hairstylist blogger Jenny Strebe’s braids masterclass, the punchy colour melts of Larisa Love and the sexy blondes taught by Hollywood’s Denis de Souza and Zoe Carpenter, who both kept the focus on lucrative, commercial looks that drive business forward.

And the folk at Joico know how to party, too! After morning classes, afternoon and evening downtime was filled with endless poolside cocktails and DJ sets, an incredible Fashion Rocks hair show, where everyone got to dress up as their favourite rock star, and – to climax – a super-glam white-and-gold party on the beach, complete with fireworks display. Now that’s how you go out with a bang!

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Richard Mannah

Caribbean

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David Murray

Amber O’Hara

Melissa Duguay Larisa Love CREATIVE HEAD

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I have the plea sure of mentori ng the #T IGI #In spiration alY outh every yea r

On set in Las Veg as talking about #co lour and #in spiration

On stag e in #Oslo pres enti ng for @tig ipro fess iona ls

In the

A pure white blond e for @pin k for her appearan ce on #XFa ctor

frame

London Fashion Week Fashion Scout @neowau #SS18

Christel Lundqvist (@christellundqvist1), TIGI global creative technical director and founder of @STIL.salon, snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Behind the scenes with model @Leksi for a #T IGI presentation

At #MW IT17 with some of my gorgeou s tea m

My clie nt Noo mi Rapace @nm rpm imi – a big colour cha nge from dark to blon de 90

090_Feb In The Frame.indd 1

Mentoring at a creative colouring day in the salon

Getting my client @keikofox coloured ready for her tour with @cirquedusole il CREATIVE HEAD

23/01/2018 10:41

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