Creative HEAD UK February 2022 by Alfol Publishing

£4.50 FEBRUARY 2022

In print•online•everywhere!

MAKE YOUR MOVE POWER UP WITH THE FORMULA TO TAKE YOUR COLOUR GAME TO THE NEXT LEVEL

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20/01/2022 09:51

MORE POWER TO YOU

FROM THE MOST IN-DEMAND COLOUR RANGES TO TOP-NOTCH SUPPORT, REDKEN IS HERE TO SEND YOUR BUSINESS TO THE NEXT LEVEL THREE WAYS YOU CAN CHANGE THE GAME

CONSUMER TRENDS ARE shifting, and we have all seen how it’s having an impact on business. You need to be ready to wow when clients are in your chair with quick wins. Redken is plugged in to just what clients want… and is here to help you nail it! The iconic brand has three key insights to help you knock it out of the park…

COMPLEX COLOUR SERVICES ARE ON THE RISE

More and more clients want specialised techniques and complex colouring that only you, the professional, can offer. Consumers are more informed on technical services than ever before; and the colour conversation is evolving with pro techniques such as bonding driving appointment frequency, and root smudges and money pieces helping boost service revenue.* With Redken Liquid Color, achieving these modern, bonded and blended techniques has never been easier. The unique liquid formula is the secret behind top colourists’ seamless blends and glossy shine.

HEALTHY HAIR: FROM COLOUR TO CARE

Redken has discovered that what clients want above all else is hair that looks healthy. #healthyhair is the leading sub-topic of conversation online but the conversation has shifted from glossy on the outside, to healthy, strong locks from the inside out.** With the power trio of Flash Lift Bonder Inside, Shades EQ Bonder Inside, and Acidic Bonding Concentrate, you can answer the call for healthy-looking locks.

THE RETAIL BOOM IS COMING FROM TREATMENTS

Clients are increasingly looking for that little bit of luxury at the backbar, much more so than before the pandemic. In fact, bonding service frequency in salon has increased two-times versus pre-pandemic services.* Guests are booking in advance and, even better for the professional, they’re taking home leavein treatments and masks to keep hair looking incredible in-between salon visits.

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THE POWER TRIO FOR HEALTHY-LOOKING HAIR

You need the power of three in your arsenal for 2022, so here’s a formula we think you’ll love. Flash Lift Bonder Inside + Shades EQ Bonder Inside + Acidic Bonding Concentrate is all you need to offer #healthyhair. Every step has the integrity of the hair at its heart, helping minimise damage and perfecting an Insta-worthy glossy finish. Get scrolling @Redken and you will see exclusive pro techniques alongside revenue-driving services that are geared to help you fi ll your columns and thrill your clients!

LIQUID POWER FOR BLENDED TECHNIQUES Discover the power couple that has taken Instagram and the professional colour industry by storm. Meet Shades EQ and Color Gels Lacquers, a dazzling duo with a liquid difference. Color Gels Lacquers is a new-generation gel-based permanent colour that makes it ideal for super-fast, precision application. Pair that with Shades EQ, the pink bottle that offers a formula to gloss, refresh, tone, blend and correct – all with a chic and shiny result to help you boss modern blended techniques.

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CR EATIV E HE AD AD VE RT OR IA L *Salon behaviour tracker 2cv wave 3: August 2021 **Social Trends June 2020 to May 2021 versus June 2019 to May 2020

ACIDIC CONCENTRATES FOR TAILORED TREATMENTS

Some clients are concerned by potential damage that colour can cause, but with the Acidic Concentrates Treatment, you can offer powerful protection and instant results in-salon. This is a customisable backbar service that visibly reduces the appearance of damage. Three simple steps at the backwash in a single treatment that’s personalised to your client and their specific hair needs. With that shot of moisture and protein, they’ll notice hair is stronger, shinier and smoother at the end of their visit. And with the pH sealer the results will last long after the client has left the salon.

LEVEL UP YOUR BUSINESS & SERVICE GAME WITH REDKEN. VISIT UK.LOREALACCESS.COM TO LEARN MORE, OR SCAN HERE TO SHOP NOW

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19/01/2022 11:54

THE LIQUID LEGEND IT’S REDKEN’S ICONIC GLOSS AND TONER LOVED BY COLOURISTS WORLDWIDE – EVERYONE’S TALKING ABOUT THE LIQUID DEMI FROM REDKEN

Shades EQ is the liquid demi OG, the one that got the gloss obsession started. Why all the hype? Where do we start… It’s a serious multi-tasker that empowers colourists to get results that wow. Every technique, every client, every colour is covered with Shades EQ, which means it can be right there to help you deliver Insta-worthy shine and condition every single time. With no ammonia, the liquid formula respects hair integrity, all while delivering that mirror-like shine. It’s this versatility that has won the hearts (and bowls) of so many A-list colourists, giving you the chance to create services and techniques that are perfectly on-trend with what clients want right now. It helps you step up, to elevate your techniques. And, put simply, the difference you get from liquid colour is undeniable. It blends beautifully, it glosses gorgeously, its acidic formula helps keep hair looking healthy and conditioned… and the finish is always Instagram ready, with seamless and even results. That’s why there’s just so much love for #ShadesEQ on social – ring lights just love that high-watt shine!

OWN EVERY BLONDE TREND

With a bottle of Shades EQ in hand, you can own every trend and every technique. Right now, one of the hottest trends blowing up this season is lived-in luxe greige. Smokey meets creamy reflects with this technique that’s inspired by trending Greige blonde. Use the new Shades EQ Bonder Inside Ash Gold family to deliver a perfect balance of cool ash and warm gold reflects for a luminous beige base.

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GET THE LOOK

GREIGE REVERSE BALAYAGE Root Smudge: Redken Shades EQ Gloss 04M + Processing Solution Gloss: Alternating sections of NEW Redken Shades EQ Bonder Inside 09AG + Processing Solution and NEW Shades EQ Bonder Inside 07AG + Shades EQ Gloss Processing Solution

COMING SOON…

SHADES EQ BONDER INSIDE GOLDEN BLONDES

Building on the trend of in-demand warmer, richer blondes, next month you’ll be able to get your hands on Shades EQ Bonder Inside Golden Blondes. Get set to start delivering the honeyed hues of your clients’ dreams.

WANT MORE?

SEARCH SHADES EQ BONDER INSIDE ON L’ORÉAL ACCESS TO LEARN HOW TO USE AND FORMULATE TO TAKE YOUR BLONDE TECHNIQUES TO THE NEXT LEVEL

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VICKI ANNE HOSKIN THE GROVE STUDIO, CORNWALL @vikiscissorhands

“I’m obsessed with Shades EQ, I love how versatile it is! It is an incredible blender, toner, and shade enhancer. It adds a huge amount of shine and keeps the hair feeling incredible.”

CLAIRE MARTIN KENNEDY GROLONDON @CLHair__

“I love using Shades EQ because it deposits colour with wheat amino acids to give a mirror shine. The consistency of the gloss allows me to easily saturate larger sections on thick, curly textured hair.”

CONOR DOYLE CONOR JAMES EDUCATION @conorjmd

“What gives Shades EQ the edge is how quick and reliable it is to work with. You can apply your colours in record speed and confidently predict the outcome. I can map out my colours from start to finish with no nasty surprises.”

THE FORMULA

Full Head Foilayage: Redken Flash Lift Bonder Inside + 20vol Pro-Oxide

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HEAR FROM THE INFLUENTIAL COLOURISTS STOPPING YOUR SCROLL ON INSTAGRAM Root shadow: Redken Shades EQ 08N + Processing Solution Global gloss: 3g Redken Shades EQ 09AA + 10g Pastel Peach + 10g 000 Crystal Clear+ Processing Solution

THE FORMULA

Global Gloss: Redken Shades EQ Bonder Inside 09V + Redken Shades EQ 09B + Processing Solution

PRO TIP:

“Share your formulas and methodologies on your social posts to engage those inquisitive minds”

THE FORMULA

Prelightened to a base 10 using Redken Flash Lift Bonder Inside + 30vol Pro-Oxide Root Tap: Redken Shades EQ Bonder Inside 09T + 09V + 09N + Processing Solution Gloss: Redken Shades EQ Bonder Inside 010VV + 000 Crystal Clear

EXPENSIVE HAIR MASTERCLASS WITH PHILIP FORESTO @PHILIPFORESTO An American icon, Philip Foresto is the king of luxe colour Stateside with more than 330,000 Instagram followers… but he’s sharing the secrets to expensive hair exclusively for UK and Irish salons on L’Oréal Access! You’ll see him demo his signature balayage techniques and placement live, as well as his go-to Shades EQ toning formulas, alongside social tips and tricks to grow your brand. 5.30PM TO 8PM, 7 MARCH, PRICE £30. BOOK NOW AT UK.LOREALACCESS.COM

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20/01/2022 12:09

THE ACIDIC BONDING CONCENTRATE RANGE SENT RIPPLES THROUGH THE INDUSTRY AND SOCIAL MEDIA WITH ITS TRANSFORMATIVE POWERS. AND EXCITEMENT IS RISING AGAIN… Redken’s Acidic Bonding Concentrate was immediately a Very Big Deal when it launched in 2021. A simplified trio of products to transform hair texture, clients couldn’t get enough of the stuff! It’s won multiple awards, including a Stella magazine Smart Beauty award, and it has taken TikTok by storm. And the hype isn’t going anywhere…

AT HOME

The Acidic Bonding Concentrate trio is the ultimate package to give your clients for transformative homecare. The shampoo, conditioner and leave-in treatment work in synergy to help strengthen, condition and protect all hair types and textures, leaving hair feeling soft, smooth, strong, and with irresistible Insta-worthy shine. Whether they’re a heat-styling junkie, a colour client or just dealing with demanding hair, the Acidic Bonding Concentrate line-up has been a revelation across the globe. They feature the highest concentration of active

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ingredients of all Redken’s products, meaning a little goes a long way. And your clients will get to take home all of these benefits: • Protection against colour fade • Intense conditioning to help protect weak bonds • It tames frizz and adds shine • Up to 56 per cent breakage reduction1 • Up to 230˚C heat protection2 • Up to 11-times smoother finish3 • Up to 78 per cent of split ends appear reduced4

1) Brushing test. Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment versus classic shampoo on bleached hair. 2) When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment. 3) Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment versus classic shampoo on bleached hair. 4) Visual grading with Acidic Perfecting Concentrate Leave-in Treatment. 5) Using full system of acidic concentrates.

TIKTOK MADE ME BUY IT!

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There are even more ways you can deliver that #healthyhair in salon, with a customisable backbar service that helps to support healthy hair in three key areas: protein, moisture and pH balance. You can visibly reduce the appearance of surface damage in a single treatment with this terrific trio…

1 Acidic Moisture Concentrate, with 10% glycerine, helps to replenish moisture. 2 Mix with the new and improved Acidic Protein Amino Concentrate, now with 12% cationic and amino acids, for strength.

3 Seal with Acidic pH Sealer for a smooth finish and long-lasting results. Combine these products for bespoke pro care cocktails, depending on your clients’ needs, to replenish essential moisture and balance protein levels.5 Hair instantly looks shinier and smoother with improved elasticity and porosity.

PROTEIN

Mo MOISTURE pH pH BALANCE

The dream after every colour service

It gives clients a really luxurious feel and softness to their hair

ANDREW THOMAS JONES @HAIRBYANDREWTHOMASJONES

HEAR WHY TOP PROS ARE LOVING IT WATCH IT HERE

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AT THE BACKWASH

@tialambourn_hair

3) Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment versus classic shampoo on bleached hair. 4) Visual grading with Acidic Perfecting Concentrate Leave-in Treatment. 5) Using full system of acidic concentrates.

Chemical processes drastically alter the structure of the hair, but the Redken Acidic Bonding Concentrate range helps to pull hair’s pH back towards neutral-acidic, which is hair’s happy place. The collection helps to seal the cuticle to protect your colour work, and protects weak bonds to help increase hair strength and resilience. It’s the same reason Shades EQ is so beloved – between colour and care, these two are the perfect pairing to give hair an incredible, glossy finish.

TIA LAMBOURN @TIALAMBOURN_HAIR

EXPERIENCE THE POWER OF THE ACIDIC BONDING CONCENTRATE BACKBAR AND HOMECARE PRODUCTS FOR YOURSELF. VISIT UK.LOREALACCESS.COM TO LEARN MORE, OR SCAN TO SHOP HERE

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19/01/2022 12:00

EDITOR’S LETTER16 70

74 You’d be forgiven for thinking hairdressing and barbering has become something of a hub for geeks over the past year or two. The plethora of technology and software that’s now available to business owners (be that huge spaces or independents) is broad, and is empowering those who often feel overwhelmed by the everyday admin and management that a salon or barber shop can bring. It’s been more critical since the pandemic of course, sharing tools to help minimise cancellations during such a challenging time. On page 44, we examine some of the barriers that are still preventing hairdressers from trying a bit of tech, before meeting a few salon owners who have seen their day-to-day lives transformed thanks to software systems. And as London Fashion Week again rolls into town in its post-pandemic form (a bit of digital, a bit of in-person shows, some adventures outdoors), we look at some of the key takeaways from S/S22 on page 58, before sharing a few recommendations from the capital if you happen to be working LFW – Covid regulations permitting, of course – on page 74. If you do visit the Four Corners pop-up for a mashed potato pizza, I’d be intrigued to hear your verdict…

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

JOIN US!

The rumours are true… Salon Smart is happening IRL once again! With a new format, location, and experience, the business event is back on Monday 21 March to provide you with all you need to build a better business, in one motivational day. See page 64 for all the details! And, in just one month’s time, on 1 March Most Wanted andThe It List will be launching for 2022. Could this be your year to lift a sought-after trophy? Got a moment to be inspired? From 20 minutes with trendsetter Zoë Irwin to falling in love again with grey, check out the Creative HEAD Videos made for you, on page 68. Finally, missed Self/Styled Sunday? Fear not, mark the next one in the diary for 3 April – it promises to be another blockbuster affair! creativeheadmag.com/events

@creativeheadmag

19/01/2022 16:17

February WHAT’S INSIDE

OUR CONTRIBUTING EDITORS

SYD HAYES, Q CUT

MARK MCIVER, SLIDERCUTS

SUBRINA KIDD

MURRAY MCRAE, STAG

ON THE COVER Hair by Redken

THE TRUTH ABOUT SOFTWARE We bust the myths holding salon owners back from driving their business forward with digital

KEITH MELLEN & ANNE VECK, ANNE VECK

SHARON ROBINSON

58 RUNWAY

HARRIET STOKES, HUMANKIND HAIR

EDITOR

KY WILSON, THE SOCIAL

A round-up of the hottest hair looks to hit the S/S22 catwalks… and beyond

ONLINE AND DIGITAL ASSISTANT

CREATIVE PARTNERSHIPS ASSISTANT

ART DIRECTOR

ONLINE AND DIGITAL EDITOR

CREATIVE PARTNERSHIPS MANAGER

NICK JABBAL

ALISON ROWLEY

JENNY BROOKS

CHIEF SUB EDITOR

BRAND MANAGER

CREATIVE PARTNERSHIPS DIRECTOR

AMANDA NOTTAGE

DEPUTY EDITOR DEBORAH MURTHA

KELSEY DRING

ADAM WOOD

NAOMI SCROGGINS

DIGITAL DESIGNER

COMMERCIAL DIRECTOR

EVA VESTMANN

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LAURA TUCKER

NATASHA PEARS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

19/01/2022 09:53

IN THE KNOW A SELECTION OF THE ESSENTIALS

Welsh salon beats HMRC bill

We all need a little extra help in the winter months, and these nutrigenomic supplements from Karmacist are here to give you a hand up. Mood capsules (from £30) keep gloom in its box to help you believe ‘today’s gonna be okay’. And we’re all for any extra support when it comes to staying healthy, so the Immunity capsules (from £22.50) could well pique your interest. karmacist.com

@shaglondon

@daniellemarcan

@purecountry93

A CARDIFF HAIR salon has won a tribunal against HMRC over additional VAT charges. HMRC claimed Errol Willy, of Errol Willy Salons, had to pay VAT on the rent he charged to two self-employed beauticians using his two spare fi rst-floor rooms, contending he provided a package of services including access to the staff toilets and rest area, the services of a receptionist, as well as light, heat and advertising. Errol was issued a VAT assessment for £18,000 based on the rent charged, but the First-Tier Tax Tribunal agreed with the salon owner that the additional services he was providing his tenants were incidental.

CATCH-UP

Brooke Evans and Nikita Fisher have joined the Schwarzkopf Professional UK ambassador team. Tariq Howes is joining Soho barber shop Joe & Co as art director.

Everybody’s talking about…

Octopus hair

The look will be familiar to fans of The Rachel from the ’90s, but it’s exaggerated to the max with a handy hashtag – #OctopusHaircut. Squid Game? Nope, we’re talking Squid Mane, as Pinterest reported that this craze was one of the hottest pinned haircuts on moodboards for the year ahead, pushing out the ever-present Wolf cut as the coolest anthropomorphic hair trend to get behind. “Already popular in fashionforward Japan, the Octopus cut is a combination of a shag and a mullet, pairing length at the back with soft, shorter, textured layers around the top and resembling the shape of its eight limbed namesake,” says Andrea Daley from Liverpool’s iconic Barbara Daley Hair, who has it among her top trends for ’22. Early celeb adopters are Miley Cyrus, Gossip Girl alumnus Emily Alyn Lind, and model Kaia Gerber. Watch out for the Hammerhead hair trend for 2023…

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Sian Quinn has been appointed colour ambassador for the Headmasters group. Salon and global president for Kao, Dominic Pratt, is joining the Kao Global Management Team as executive officer. Stewart Roberts, founder of Haircuts4Homeless and a Most Wanted Award for Innovation winner, has been awarded an MBE in the Queen’s New Year Honours list.

CREATIVE HEAD

19/01/2022 12:36

BOOK IT!

CURLS! COLOUR & DEFINE

TEXTURED HAIR EDUCATION is very much on the agenda in 2022 as the industry tries to close its skills gap, and this classroombased course from Redken is an absolute essential. Led by Jimmy Green, the class will empower stylists with the knowledge needed to identify different curl patterns, speak the language of curls, prescribe customised regimes and use colour techniques with confidence. It will illustrate how the ‘curly girl’ world is a great business opportunity for colourists, so tool up with an array of lightening methods, from subtle curl definition to global lightening techniques. WHEN 16 February WHERE L’Oréal London Academy BOOK uk.lorealaccess.com

BOOK IT!

CURLS! COLOUR & DEFINE @SOFIAGEIDEBY If you’re an avid follower of @creativeheadmag (and why wouldn’t you be?!), you’ll have noticed that we regularly share colour work from Sofia Geideby, a stylist in Stockholm who has carved out a natty niche in nicely curated creative shots and processing porn. If, like us, you’re keen to see even more, she’s launching a concept hair space called Little Faktory (@littlefaktory) this month, described as a new cutting-edge hair, style and cutting studio.

GREEN LIGHT

WEDO/ PROFESSIONAL

Cutting down on the amount of packaging and plastic is a big challenge, and weDo/ Professional was nurtured by Wella as an eco-ethical hair brand to help people consume more sustainably. In partner salons you can now find a Recharge Station, designed to look good and do good, with a recyclable frame dispenser using 92 per cent recycled plastic. Here, weDo/ Professional’s refill pouches of shampoo and conditioner can be easily topped up without any fuss. wedoact.com

CREATIVE HEAD

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ALFAPARF MILANO EXPANDS CREATIVE TEAM

Former MWIT winners Luke Benson and Richard Ashforth are the new UK & Ireland ambassadors for ALFAPARF Milano. Luke becomes the new creative ambassador for the brand, while Richard takes the role of educational ambassador. They join the team alongside existing ALFAPARF Milano global hair stylist, Paul Stafford.

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Luke Hersheson

Edward Hemmings

Toby Dicker

Stephen Nurse

Hellen Ward

SALON OWNERS

Campaign group launches for PAYE salon employers A NEW HAIRDRESSING organisation, the Salon Employers Association (SEA), has been formed to represent VAT-paying, PAYE-employing, apprentice-training salon owners across the UK. It will campaign for fiscal and tax reform in the sector to ensure parity with non-VAT paying businesses. SEA is an evolution of the Save Our Salons group, which lobbied government for a temporary cut in VAT during the pandemic, and believes that traditional salon employers are carrying a too-heavy burden of tax for the industry, putting their members’ businesses, as well as apprenticeships, at risk, and therefore need more permanent tax parity. “By doing what we believe to be the moral and ethically correct thing by employing hair and beauty professionals as PAYE staff, we are being penalised to the point at which many employers are considering either changing their employment and tax models to avoid paying taxes, like so many other businesses in our sector, or closing their operations for good,” says SEA co-founder Toby Dicker of The Chapel Group. “Both scenarios will have far-reaching consequences for the future of the sector, as well as the tax return generated by the hair and beauty industry.” The group argues that salon employers are increasingly competing with sole traders who work on a self-employed basis and typically trade below the VAT registration limit, therefore paying no VAT while also avoiding Employers’ National Insurance (NI) and pension contributions. This results in a competitive financial disadvantage of about 30 per cent for each client which, the group forecasts, will result in a decline in salons following the traditional employment model. “Companies such as Uber and Deliveroo would not have a sustainable business model if they had to operate PAYE on all of their staff,” says SEA member Trevor Sanders, director and chief financial officer at Headmasters, which employs 1,000 staff. SEA also highlights that not only do salon employers pay huge amounts of VAT and Employers’ NI, while selfemployed salons typically avoid these costs, there is also an imbalance between different types of businesses on the UK high street, particularly affecting those with the heaviest labour costs, who add all value through labour.

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These businesses have the highest burden to pay in VAT, while retail businesses with low labour costs claim back all the VAT on what they buy, and only pay the VAT on the difference between what they pay out on turnover but can reclaim. The SEA group will campaign on five key issues, which it believes will help reduce this imbalance:

• For labour-intensive salons to be exempt from Employers NI contributions (currently 13.8 per cent, rising to 15.05 per cent in April 2022), if their payroll represents 50 per cent of their net turnover or more.

• To adopt a similar VAT model as Ireland, and pay a split rate of VAT – with VAT paid at a reduced rate of 10 per cent on hair and beauty services (and retail sales to remain with VAT at 20 per cent) plus to campaign for a reduced VAT threshold of circa £35,000.

• To consider a reduced rate of Corporation Tax at 10 per cent to help reduce our tax burden.

• For the apprentice wage rate to remain the same throughout the duration of the training period and for the wage rate to be the same regardless of the age of the apprentice (for a maximum of three years).

• For holiday pay to be competitive across all business models. “Our aim is to represent salon employers who feel totally unrepresented by the current organisations in our industry,” says Dicker, who set up the SEA alongside Hellen Ward of Richard Ward Hair and Metrospa, Stephen Nurse of Daniel Galvin, Luke Hersheson of Hershesons and Edward Hemmings of Alan D Hairdressing Education. “Our members employ many times more people than most high street businesses – to lose them would be devastating for the industry and for communities up and down the country.” Membership of the Salon Employers Association is free. To join, visit salonemployersassociation.co.uk

CREATIVE HEAD

19/01/2022 16:18

THE PLACES

NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER THE BOHEMIANS, DEPTFORD

@THEBOHEMIANS SALON A heavenly hair hub in south-east London, The Bohemians is all about inclusivity. You’ll find gender-neutral pricing, vegan colour and haircare, and silent appointments, and everything in the salon 80 per cent recycled, with a mission to be 100 per cent by the end of the year.

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CREATIVE HEAD

18/01/2022 15:24

LIVE TRUE, SOHO

@LIVETRUELONDON This salon group’s new flagship space boasts the ‘Silk Rinse’, ‘Bun Bar’ and ‘Bouncy Blow’, alongside ‘Freshen Up’ or ‘Midas Touch’ colour sessions on its extensive menu in a sleek, urban setting.

CREATIVE HEAD

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STRIPE COLOUR STUDIO, HANDFORTH

@STRIPECOLOURSTUDIO Balayage queen Nancy Stripe has opened a freelance space in Cheshire with a membership option that includes benefits such as education opportunities and the use of Davines stock in the salon.

18/01/2022 15:24

24/7 A DAY OF WORK/LIFE BALANCE FOR 2021 MOST WANTED COLOUR EXPERT ASHLEIGH HODGES @ASHLEIGH_HODGES_HAIR

I GET UP AT… If I have my way when I work from home or in the salon, I get up at 9am, have a cup of tea on the balcony, feed the cats and get ready for the day. I’ll be at my desk or heading out the door to the salon at 10am. When I’m on set I’m up at 6am, skip the tea and have it when I arrive at the studio, so it’s a quick shower and get ready so I can be out the door and on my bike!

I GOT HERE BY… Working hard and being nice. MY DAY CONSISTS OF… Something different constantly. MY FAVOURITE WORK TOOL IS… Davines Finest Pigments. MY DAILY FUEL IS… Rooibos tea. MY SPOTIFY PLAYLIST INCLUDES… A mash up of old school ’70s rock, ‘90s grunge, and some Taylor Swift and Cardi B thrown in for fun. I’M ALWAYS PLANNING… To fit in yoga. I LOOK UP TO… The trees and sky, to ground myself. WHEN I GET STRESSED I… Lay in bed and read. WHEN I GET STUCK I… Troubleshoot the problem with a friend. THE HABIT I NEED TO BREAK IS… Thinking I need to do it all myself. THE MISTAKE I LEARNT THE MOST FROM… Overworking myself.

MY WORK WARDROBE CONSISTS OF… Good clothing and colourful clothing, depending on what I’m doing that day.

THE ADVICE I’M GLAD I IGNORED… Stop doing everything else and work in a salon to be secure. MY INBOX LOOKS LIKE… A list of tasks I still need to get round to!

MY JOB ENTAILS… Many aspects, from planning and prepping shoots and education for Davines with Tom Connell, brainstorming with Craig Chapman and Carolyn Newman for Hairdotcom Art Team, meetings with the Fellowship for British Hairdressing and some salon work sprinkled in.

EVERY DAY I HIT FIRST… WhatsApp. I reply to any early bird messages! The people I work with are up early so normally messages are waiting.

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MY BIGGEST INDULGENCE IS… Food. AFTER WORK… I continue life with boxing sessions, Italian lessons and anything that enriches my wellbeing. I DECOMPRESS BY… Having a day all to myself.

Kindle. If I can, I like to slowly wake myself up by finishing the chapter I was reading before I went to sleep.

Instagram. I love a mindless scroll through some memes!

CREATIVE HEAD

19/01/2022 16:19

What would… Sally and Jamie Brooks do?

THE FACES THE PEOPLE IN ACTION

What the owners of Brooks & Brooks did when their lease was up “During lockdown we got the news that Sicilian Avenue was going to close for a makeover and all of the businesses were going to be asked to leave. Well, after 20 years in business it was a bit of an ‘eek!’ moment, but it quickly turned into an ‘ooh!’ moment. This is exciting, change is a good thing. We don’t see this as just an opportunity to redecorate a new space, but to really take a look at what we want as a business. It’s the perfect time to look at what we do and make a new start with a fresh outlook. It has forced us into making some changes that we have wanted to make for a while, but to make them more quickly. It has also forced us to really look at our business, what we do and what we offer. All those niggles you have in your business you can eliminate and find a way to make something new and exciting. We won’t be moving until May so it is also great timing to get our clients and our team excited about the prospect, to develop our new vision and to continue to move forwards. The timing feels right for so many reasons. Always turn a negative into a positive – that’s what running a business is all about!” @brookshair

WHAT MADE ME NEIL MOODIE @neilmoodie HAVING GROWN UP in a workingclass family outside Birmingham, resourcefulness was a skill I learnt early. My mum loved to ‘make do and mend’, knitting us jumpers and reworking old jeans and trousers into shorts. I was originally against hand-me-downs and pre-loved clothes as – like many youths – I wanted everything new. In the early ’80s I was a hairdressing apprentice with a Champagne taste on a lemonade budget! I drew inspiration from music idols such as David Bowie, Yazoo’s Alison Moyet, Annie Lennox, Duran Duran and Spandau

CREATIVE HEAD

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Ballet. I was also obsessed with fashion, especially Yohji Yamamoto who used to do amazing three quarter-length oversized dress trousers in black. I copied those by altering some old, oversized tuxedo trousers. Paired with Dr Martens brogues, I thought I was on Yohji’s runway. My mum encouraged this, knitting jumpers like Dolce & Gabbana chenille chunky knits. Hairdressing in the ’80s wasn’t very sustainable or eco-friendly, although my old boss was so thrifty that he’d even make us measure the exact the amount of peroxide needed… It’s possible that rubbed off on me a little. My early years have influenced how I practice hairdressing. As well as being conscious about recycling and waste, I try to work as sustainably and resourcefully as possible. I always recycle electrical items, and I pass unwanted hair products to Beauty Bank. I also try to work with brands that share similar values, such as Biolage.

19/01/2022 16:19

Hair by Jonathan Andrew for Fudge Professional

Building on the success of the Redken Acidic Bonding Concentrate haircare launch, the customisable backbar system of Redken Acidic Moisture Concentrate, Acidic Protein Amino Concentrate and Acidic pH Sealer will help repair the texture and condition of all hair types and colours.

In-salon service

lorealpartnershop.com

New to the Fudge Professional Clean Blonde toning range comes Damage Rewind Violet Toning Treatment, a lightweight intensive treatment that instantly erases yellow hues, reversing any damage and bringing bleached locks back to health.

RRP £16

uk.fudgeprofessional.com

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1.50 RRP from £2 .co.uk salon-success

Fresh from Schwarzkopf Professional BLONDME comes BLONDE WONDERS Dry Shampoo Foam, a quick solution to add volume while absorbing excess oil, and BLONDE WONDERS Golden Mask, an in-salon only nourisher packed with golden particles for a brilliant shine.

Looking for reusable, recyclable, and plastic-free packaging for your kit? Diva Pro Styling has now unveiled a sleek black metal tin for its iconic Atmos Dryer. There’s a new eco-felt storage box made from 100 per cent recycled materials, too. divapro.co.uk

For grey clients looking for camo, Matrix has two new shades in its SoColor PreBonded Extra Coverage range, which can be personalised and neutralise underlying pigment. The new shades are Neutral Jade for dark bases and Neutral Violet, ideal for light bases.

In-salon service, RRP Foam £18.40 schwarzkopfpro.com

In-salon service matrixhaircare.co.uk

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19/01/2022 12:39

STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

Stay on-point for client colour needs with Boost shades from bhave. These 14 colour-depositing formulas are full of plant-based keratin technology and essential . amino acids for a real colour rush es shad new 10 also are There joining the 360 Colour range.

In-salon service bhavehair.uk

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INNOluxe Balance Plus PLATINUM uses the rebuilding and conditioning benefits from the second part of the INNOluxe V3 bond-builder treatment, and adds powerful purple pigments, so you can tone while you treat. That cuts out a whole lot of time at the backwash so you can see more clients – genius!

In-salon service innoluxe.com

RRP £29.90k

xpertprofessional.co.u

The perfect blonde is ageless, and Schwarzkopf Professional’s new BLONDME Bond Enforcing Lift & Blend collection provides the combination of lifting and blonde toning in one for mature clients with 30 per cent to 70 per cent white hair. It comes as part of a revamp and extension of the BLONDME White Blending range with Collagen-BiotinComplex and a wider shade portfolio for natural-looking results.

In-salon service schwarzkopfpro.com

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Aveda’s new 96 per cent naturally derived, vegan and cruelty-free Nutriplenish Treatment Masques deliver fourtimes more hydration to hair instantly, thanks to the superfoods-charged formula. They’re available in both light and deep formulas for a weekly conditioning treat.

RRP from £35.50 aveda.co.uk

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RRP £119

RRP from £43 oribe.com

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20/01/2022 12:10

COLOUR VISION

UNLOCK YOUR POTENTIAL AS YOU ACCELERATE INTO 2022 WITH ART TEAMS, COLOUR SOLUTIONS AND INSPIRATION FROM WELLA PROFESSIONALS IN ASSOCIATION WITH

CULT FOLLOWING Are you looking to stir things up and catapult your career? The search is on for the 2022/23 Sebastian CULT Team, featuring hairdressers from Sebastian salons who believe they’ve got what it takes to be part of one of the most creative art teams in the industry. The 18-month programme will take the team on a journey of hair discovery, mentored by two leading artists: Dom Capel and Angelo Vallillo. The programme includes opportunities to represent Sebastian live on stage, and valuable time spent with some of Sebastian’s leading artists and industry mentors. Members can also expect presentation workshops, creative design process sessions, cutting and styling seminars and editorial styling events. Applications close on Wednesday 16 February, with successful candidates invited to auditions in March. Read more about the team and how to enter at wella.co.uk/SebastianCultTeam

THE COLOUR CLINIC IS OPEN…

ENGE AND HOW TO EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALL UY (@GOLDENSIOBHAN), OVERCOME IT. SIOBHAN HAUG, INTERNATIONAL TECHNICAL ARTISTIC DIRECTOR AT TONI&G TRENDS LAYS OUT HER THREE-STEP PLAN TO GET CLIENTS EXCITED ABOUT THE LATEST COLOUR “There’s no doubt that talking trends has a huge benefit to our colour business, but how do we make sure that we sound genuine, knowledgeable, and with our client’s best hair and interests at heart? First, talk about what is trending and make it relevant to your client. I might reference a celebrity that they can relate to or talk about a whole palette of shades instead of just one individual colour. For example, if ash hair is everywhere then I’ll mention the whole spectrum of ash tones from cool through to warm. “Next, make it work for them. If you’re talking about the warm blondes trend, suggest a butter blonde toner over existing highlights to add light reflection and shine during the winter months, and use a visual reference that they’ll love. “Finally, let’s not forget our white- and grey-haired clients who also want to play with their look, but maybe feel they can’t. Wella Professionals’ True Grey is ideal; even nature needs a little help and with so much pollution, heat styling and external factors, greys often look yellow or stained. Get their silver glow back, illuminate their hair and keep them as a client for life.” Contact your nearest Wella Studio for details of Siobhan’s new ‘Signature Masterclass’ colour course

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18/01/2022 15:27

CR EATIV E HE AD AD VE RT OR IA L

WHY I’M WELLA

Wella is synonymous with inspirational creativity, excellent education and, of course, outstanding products. Our salon group witnessed all of these attributes when we recently visited the Wella Manchester Studio. It was an opportunity for us to see exciting new product innovations, and for the Wella team to demonstrate its expertise and share its knowledge. We came away incredibly motivated and, personally, it was a reminder of how influential Wella was to me when I first started out.” ANDREW COLLINGE, CHAIRMAN AND CREATIVE DIRECTOR, ANDREW COLLINGE SALONS

FORMULA FOR SUCCESS

JORDANNA COBELLA, WELLA PROFESSIONALS UKI DIGITAL CRAFT EXPERT (@JORDANNACOBELLA) The key to this look is finding the perfect harmony of warm meets cool; warm peach tones blending with cool violet-based pinks. I started taking diagonal sections, weaving and teasing, then applied lightener (Blondorplex and 6%) by feathering the product at the top of the section and fully saturating at the bottom. Blondorplex has Wellaplex built in, so you can both lighten and maintain the integrity of the hair. I then rinsed, shampooed and toned alternating sections using these formulas for 20 minutes, before drying.” Contact your nearest Wella Studio for details of Jordanna’s new ‘Signature Masterclass’ colour course

FORMULAS FORMULA ONE: Color Touch 5g of 55/65 and 30g of 9/16 with 1.9% developer FORMULA TWO: Color Touch 7/75 and 7/43 NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange WellaUKI CREATIVE HEAD

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18/01/2022 15:27

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13/01/2022 15:28

KOLESTON PERFECT SHADOWLIGHTS

For a natural multi-dimensional colour with softer regrowth

With 5 new shades available: 7/77

5/71

77/44

8/01

99/44

@WellaHairUKI #AskForWella #WellaColour | uk.wella.professionalstore.com

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Scan to learn more about this service

13/01/2022 15:28

Rent bill introduced

A PARLIAMENTARY BILL has been introduced into the House of Commons by the government that aims to create a timely resolution of commercial rent debt built up by businesses required to close during the pandemic. The government hopes the Commercial Rent (Coronavirus) Bill will pass the Commons by 25 March. The government’s intention is that, where possible, rent debt accrued as a result of the pandemic should not force an otherwise viable business to cease operating. It wants contractual commitments to be recognised as far as possible while achieving a proportionate balance between the interests of landlords and tenants. Covid-19 and the associated closure measures have significantly impacted the economy, particularly the personal care sector. While there is an indication that rent collection is increasing, it remains below average levels, especially in certain sectors. For more information, visit nhbf.co.uk.

NHBF IS HERE TO HELP

The NHBF has been helping members run successful and profitable hair and beauty businesses since 1942 by offering advice, specialist support, and tailored services to meet the unique challenges of running a salon or barber shop. It is the UK’s largest trade body for the hair, beauty and barbering industries and for less than 80p a day, you’ll have instant access to a wide range of benefits that offer incredible value for money. Visit nhbf.co.uk/join

BANK RATE INCREASED TO 0.25%

THE BANK OF ENGLAND HAS RAISED INTEREST RATES FOR THE FIRST TIME IN THREE YEARS AMID GROWING CONCERNS OVER INFLATION, FROM 0.1 PER CENT TO 0.25 PER CENT.

GOVERNMENT RELEASES FURTHER COVID SUPPORT FOR ENGLAND

Additional support for salons in England has been made available by Chancellor of the Exchequer Rishi Sunak as the Omicron variant continues to impact hair businesses. HM Treasury has confirmed hair and beauty salons are eligible for: • £100 million boost to the Additional Restrictions Grant (ARG) fund for local authorities in England. Local Authorities will have the discretion to allocate this funding to businesses most in need. • Reintroduction of the Statutory Sick Pay Rebate Scheme (SSPRS). The SSPRS will help small and medium-sized employers – those with fewer than 250 employees – by reimbursing them for the cost of Statutory Sick Pay for Covidrelated absences, for up to two weeks per employee. A snap poll by the NHBF showed that on the weekend of 17 to 19 December, about 50 per cent of hair and beauty businesses lost between 21 per cent and 50 per cent of revenue, with about 20 per cent losing 50 per cent to 100 per cent of expected revenue. The poll showed 30 per cent of booked appointments were cancelled, and walk-in trade fell to just 19 per cent of what salon owners had anticipated. Share your experience on applying at @nhbfsocial. To find your local authority in order to apply to the ARG, visit gov.uk/find-local-council

Be ready for NI tax rise SALONS ARE BEING reminded that National Insurance contributions for employees and employers will rise by 1.25 per cent from April, as part of the new annual £12bn healthcare levy. The purpose of the levy is to generate a £36 billion investment (£12 billion a year) in health and social care. All working adults, including those over the state pension age, will pay the levy, and the dividend tax rates will also increase by 1.25 per cent to help fund this package. Those who earn more will pay more, with the highestearning 14 per cent of people paying around half the revenues. From 2023, the additional payment will become a separate tax on earned income called the Health and Social Care Levy, which will be calculated in the same way as National Insurance and detailed on payslips.

To find out more information and how to join the NHBF, call 01234 831 965 or visit nhbf.co.uk 26

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19/01/2022 16:20

GOT A PROBLEM? GET FIXED IN A FLASH WITH A LITTLE HELP FROM SLICK. HERE’S…

WHO TEACHES YOU BUSINESS SKILLS? YOU KNOW HOW it goes, you leave college or finish your training then fly up the ranks until you’re a manager or owner of a salon. But hang on a minute – none of your training has actually taught you how to RUN a business! You keep up-to-date creatively, but you were never given the toolkit on how to manage a business. Learning on the fly is stressful and leads to bad habits and costly mistakes. How easy is it to misread a team member’s scrawl or forget to pass on an important message? This is where Slick comes in – to provide education not only on the software itself but also on tried and tested processes and systems for the whole team to make running your business a doddle. Slick’s helpful Education Team is on hand to support, inspire and guide Slick members on a one-to-one basis. Each salon owner is allocated a dedicated Slick Business coach who will help analyse their business data, provide support and help them get the best out of the system and its features. They go through your business data with you, as well as give you support on how to use Slick.

GET INVOLVED WITH SLICK EDUCATION: MASTERCLASSES TWICE A MONTH. Slick hosts free, online webinars covering trending topics and the latest insights to keep you bang up-to-date and ahead of the game. LIVE REFRESHER TEAM TRAINING. Got a staff member who’s forgotten how to do something? Keep your team up-to-speed with live refresher team training. ONE-TO-ONE SESSIONS WITH THE EDUCATION TEAM. Spend time with your dedicated business coach who will help you grow, and solve your business problems.

HOW SLICK FIXED IT GORDON ADAMSON BOYD HAIR AND BEAUTY

“We bought the business about 18 months ago – it’s the most established salon in Carlisle with great staff and a brilliant customer base – but we weren’t able to look at the data as it was all on paper. We needed a smart system to help us. There were four key elements we wanted to address: data retention, communication with clients, stock management, and online bookings. Slick ticked all of these boxes. The fact that a lot of Slick’s staff used to work for L’Oréal Professionnel Paris means they really understand our needs. “What really makes Slick stand out is the education it offers. We get regular sessions with the team, looking at the data and new features to see how the system can help us. It’s so easy to arrange these sessions and they are all included in my package. Fifteen per cent of our bookings are online now, and that figure is growing. We’ve had amazing results from our SMS marketing as well – within minutes you can see slots getting booked. It’s so much more than just a system – it feels like we have a real business partner to call upon.”

WHAT YOU CAN DO NOW

TIME IS OF THE ESSENCE – THE SOONER YOU IDENTIFY WHAT YOU NEED HELP WITH, THE SOONER YOU CAN SEE YOUR BUSINESS BOOMING LEARN HOW TO WORK SMARTER NOT HARDER WITH SLICK. TALK TO THE SLICK TEAM ABOUT THE CHALLENGES YOUR BUSINESS IS FACING ON 01202 286 005, EMAIL INFO@GETSLICK.COM OR VISIT GETSLICK.COM/CREATIVE-HEAD TO SIGN UP OR BOOK A DEMO CREATIVE HEAD

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19/01/2022 16:20

MISSION CONTROL PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest Salon Software and the Creative HEAD Reader Panel

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL

10.3%

HOW DO YOU COMPARE? How was business in December compared with November?

spend on Instagram each day

• 81 per cent of people use Instagram to research products and services

UP 100%

• 50 per cent of people have visited a website to make a purchase after seeing a product or service on Instagram • 200 million Instagram users visit at least one business profile daily

How was business in December 2021 compared with December 2020?

DOWN 43% UP 57%

£64.70

THE MISSION: GETTING THEM FROM THE ’GRAM

Instagram is the most useful social media site for their business

29%

200 million Instagram users check business profiles daily – are you utilising the platform for your business? According to 2021 statistics from Hootsuite:

• 1 billion people use Instagram a month • 30 minutes is the average time users

AVERAGE CLIENT SPEND IN DECEMBER

60% of salons believe

PRESS THE BUTTON

of salons have ‘Book Now’ buttons on their Instagram page

71% of salons believe

they could improve their online offering

“I think the secret to social media is to be uniquely yourself as a brand, no-one can copy that”

Salon owners and stylists in 2022 need to be creative and talented, but they also need to have a thriving Instagram presence. Instagram can be your portfolio. It gives you a space to entice potential clients with your brilliant work. Instagram can give people a taste of your personality, or show them the behind-the-scenes, human element of your business. But most importantly, Instagram can bring in direct bookings from your current clients and fresh new clients. How? With Phorest’s ‘Book Now’ Instagram button you can take online bookings with Phorest directly from your Instagram page. It’s seamless. Now the next time one of your followers sees your salon on their daily scroll through Instagram, and thinks to themselves: ‘I really should make an appointment’, they can – without ever needing to leave the app. This is also perfect for getting bookings from new clients who have found your salon while browsing Instagram and might be feeling a bit shy about ringing. More than 1,000 Phorest salons have already integrated the ‘Book Now’ button onto their Instagram profile. Will you be next?

Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

THE SOCIAL media scroll has become an addiction for millions, with many now opting to spend more time on Instagram than with magazines, TV and radio. That means a potential captive audience for your salon, looking for style inspiration and a brand that speaks to them. Yet many salons are still not making the most of social media. If only there was a simple button to book in straight from Instagram. Oh wait, there is…

Kathleen Osborne is regional marketing manager at Phorest Salon Software UK & Ireland. Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

BEVERLEY BATES, THE RETREAT 28

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20/01/2022 12:11

CR EATIV E HE AD AD VE RT OR IA L

OPEN YOUR EYES

BULLYING AND HARASSMENT IN THE WORKPLACE CAN HAVE FAR-REACHING EFFECTS ON EVERYONE PRESENT. THE NHBF SHARES THE SIGNS TO WATCH OUT FOR… BULLYING CAN HAPPEN at all levels, whether that’s a senior role bullying juniors or a single colleague intimidating another. It can have a significant effect on the physical and mental health of the workforce, and is a major cause of work-related stress. Given that 40 per cent of all sickness absence in work is related to stress, it can have a staggering effect on your salon and team. Workplace bullying is often psychological and verbal rather than physical. In particular, junior staff may find it hard to raise the issue, for fear of speaking out against senior colleagues. To deal with this, include concrete examples of harassment in your staff handbook and induction materials, and spell out your bullying policy.

ZERO TOLERANCE Bullying may include: • Spreading malicious gossip. • Insulting, ridiculing, demeaning, excluding, ignoring, victimising or mistreating someone. • Deliberately undermining someone by unfairly criticising them. • Unfairly blocking promotion or training. • Unwelcome sexual advances or behaviour. Bullying and harassment can be face-to-face,

on the phone, via email or social media, through written or visual communications, or any combination of these. Although there are no specific laws to protect against bullying, employers have duties to assess risks to staff under health and safety legislation, including workrelated violence, and introduce policies and procedures to control any risks identified.

WHAT CAN OWNERS DO? According to a report by the Chartered Institute of Personnel and Development, a quarter of employees believe their company turns a blind eye to bullying and harassment. A risk assessment should take place, and a bullying and harassment policy drawn up. As with all health and safety policies, it should be reviewed regularly to remain effective. You must have zero tolerance for bullying or harassment in your salon or barber shop, and encourage a speak-out culture with a well-publicised complaints procedure, and access to an independent, professional counselling service. NHBF members have 24/7 access to its free legal helpline, and they can also download a free handbook for staff.

NHBF MEMBERS BENEFIT FROM: • Discounted insurance and health & safety kits

• A free health & safety helpline

• A free 15-minute business coaching phone call from an industry expert every year

• Special fixed-rate business coaching

• A wide range of in-depth business guides and money-saving NHBF rewards Find out more about NHBF member benefits at nhbf.co.uk/benefits

END JOIN THE NHBF BEFORE THQUE OTE OF FEBRUARY 2022 AND YOUR CHF25 TO GET £25 OFF MEMBERSHIP FEE

Explore the various benefits and support from the NHBF, including legal, employment, management and financial advice. Visit nhbf.co.uk/join CREATIVE HEAD

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18/01/2022 15:28

CLEAN UP YOUR BUSINESS! YOUR GUIDE TO RUNNING A SUSTAINABLE SALON BUSINESS FROM OUR CONTRIBUTING EDITORS

Anne Veck and Keith Mellen, our Most Wanted Sustainability Heroes of 2021, continue their monthly guide to making your business more sustainable and more ethical “THIS MONTH, WE’RE focusing on quick wins – easy things that you can do right now to become a more sustainable salon. Most of them don’t cost much money, and some don’t cost anything at all, but they’ll help you to save money right away!”

REDUCE YOUR PLASTIC CONSUMPTION AVOID IT…

Avoid products containing plastic micro beads and nurdles. Most manufacturers have phased these out, but do check. Instead, choose products that are naked – that is with no plastic packaging. For example, use soap rather than hand cleanser.

…OR BAN IT Ban single-use plastic drinks bottles in your salon, and don’t serve drinks in single-use plastic cups. Offer filtered tap water instead, served in glasses. Replace any plastic bags for clients with biodegradable recycled plastic, paper, or canvas. Even better, encourage clients to bring their own bags to re-use.

SAVE WATER

WATCH YOUR WATER USAGE

Don’t leave the tap running while you apply shampoo or other products at the backwash – put a sign on each tap as a reminder.

Repair dripping taps immediately, and when you use the washing machine make sure you’ve filled it to capacity.

REDUCE YOUR ENERGY USE AND CARBON FOOTPRINT

BE SWITCHED ON (AND OFF)

Only switch on lights in the areas you are using – label the switches to make it clear which area each one controls. Switch off equipment and tools when not in use, especially when you’re closed, and make sure your electricals and white goods have top efficency ratings.

LET THERE BE LIGHT Use as much natural light as possible. Install LED lights, which give brilliant light quality, as well as saving energy by lasting a very long time.

STAY COOL/KEEP WARM Don’t waste hot water when washing up. Do the salon laundry at lower temperatures where possible or on the cold water programme – but note that to be safe, you should wash towels at 60°C. Insulate your water pipes (hot to reduce heat loss and cold to avoid condensation) by lagging them with foam tubes. And draught-proof your doors and windows with rubber seals or brushes along the entire perimeter of each door and window. @annevecksalons

NEXT MONTH: HOW TO REDUCE WASTE MEANWHILE, HEAD TO CREATIVEHEADMAG.COM/BUSINESS FOR MORE HINTS AND TIPS FROM ANNE AND KEITH AND TO FIND THEIR SALON RE:SOURCE TOOLKIT IN FULL

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CREATIVE HEAD

19/01/2022 12:43

WE’RE CLEANING UP OUR ACT!

MEWIES & CO, MOUNTSORREL, LEICESTERSHIRE SINCE LAUNCHING HIS salon in August 2019, owner Dan Mewies (pictured, right) has been passionate about community and sustainability, and has used Anne and Keith’s Salon Re:Source to make some important changes “We’re all about supporting the local community, and have always tried to shop locally, avoid online shopping and work with our fellow independents where we can. “We’ve had a Refill Bar since 2020, which has been fantastic for us in terms of reducing waste but it’s also been amazing for clients. By doing something relatively small and easy they feel they are making a big difference. Working with Authentic Beauty Concept (which put in the bar for us) means we don’t

instead of cut flowers, so that was another box ticked. “We are in a big old building which has its pros and cons – one of the upsides is that we have a lot of natural lighting, which saves on energy bills. We installed LED lights, which last for ages and have definitely helped us save on electricity. One of the tips in Salon Re:Source was to switch on lights only in areas that are in use. Being in a big building can make this tricky but we worked around it by avoiding using the upstairs on Mondays and Tuesdays, so we “WE FOUND THE SUGGESTIONS IN SALON RE:SOURCE REALLY HELPFUL. don’t have lights on at all. “In terms of day-to-day IT WAS REWARDING TO KNOW WE WERE ON THE RIGHT TRACK WITH A LOT changes, we encourage everyone OF THINGS WE WERE DOING, AND INSIGHTFUL TO LEARN MORE ABOUT in the team to try and stick to THINGS WE COULD CHANGE.” one set of gloves per day if they can. We’ve also switched DAN MEWIES, MEWIES & CO cleaning products to eco-friendly alternatives and use refills. struggle too much with excess packaging as it uses Post“We found the suggestions in Salon Re:Source really helpful. Consumer Recycled Plastics, and FSC-Certified paper and It was rewarding to know we were on the right track with a lot of card – including for its shopping bags. things we were doing, and insightful to learn more about things “We were already using Twinings tea and locally-sourced we could change. It’s also given us a lot to think about the refreshments, but it was interesting to learn about plastics in future of the business and further things we can implement.” teabags – we had no idea but were glad to be on the right track! We also made the decision to decorate the salon with live plants @mewiesandco

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19/01/2022 16:21

WHY MAKE HAIR HARDER? LET’S MAKE OUR INDUSTRY A PLACE WHERE ANYONE CAN FEEL AT HOME

with many years under their belt who thinks the trainee’s primary job is to clean up after them. The salon owner who thinks young people starting out need to be pushed and pushed to ‘earn their stripes’. There is no denying it – this job is challenging enough as it is. It’s long hours on your feet. There are generally better paid jobs out there. You need to be able to use a combination of maths, science, art, people skills and emotional intelligence all at once, every day. Let’s not make it any harder. Young people these days expect higher standards in the workplace. They want a better work/life balance. They want to be spoken to respectfully. They want to have their mental health taken into consideration. They want to work reasonable hours. And honestly, who can blame them? Whenever something new or different comes around, it’s natural to feel some kind of internal struggle – the inclination is to push back against whatever is different.

“This job is challenging enough as it is. It’s long hours on your feet. There are generally better paid jobs out there… Let’s not make it any harder.”

FROM OUR CONTRIBUTING EDITOR Murray McRae, co-founder of Most Wanted Best Salon Team Stag and a Creative HEAD contributing editor, urges us to embrace workplace change THE HAIRDRESSING INDUSTRY is in something of a crisis – and it’s not lockdowns I’m talking about. It’s a career crisis. Young people are choosing to opt out of hairdressing, and are doing so in droves. The number of people starting hairdressing apprenticeships in England halved between 2016 and 2020. The NHBF expects another drop of 30 per cent to 50 per cent in the coming year. Honestly, this makes me really sad. Those of us who work in this industry know how incredible it can be. It provides so many opportunities and can take you so many places; whether that be backstage at Paris Fashion Week, travelling the world, or just having a really fulfilling job that makes you feel happy at the end of the day. If we want to start attracting more young people into hairdressing, we need to act. And we need to start making this a place where young people truly want to be. During my 17 years in hair I’ve witnessed first-hand many damaging, old-fashioned attitudes. We’ve all seen it: the hairdresser

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MURRAY MCRAE But is it wrong to be asking for any of these things? Is it that young people are entitled? Or is it that we’ve gotten used to a system that’s actually quite unhealthy? Just because we have worked our way up in a certain way, it doesn’t mean that system is right. And if we have struggled under harsh words or toxic behaviour, it certainly doesn’t mean that when we’ve made it to the top we should inflict that same behaviour on those below us. I urge you all to look at your salons and ask: “What can I do to make this a better place to work? What would I love to be offered at my work, to feel respected and supported? What can I do to make this a dream job?”. Ultimately, ask yourself: “What can I do today to embrace change?”. @stagbarberco

CREATIVE HEAD

20/01/2022 12:12

The T Level Industry Placement: Shaping the talent of tomorrow Development of the government’s new 1T Level Technical Qualification in Hairdressing, Barbering and Beauty Therapy is now underway with delivery to commence across England in 2023. The contract for this T Level was awarded to NCFE, who will work alongside its specialist partner VTCT, by the Institute for Apprenticeships and Technical Education (the Institute) in October 2021. T Levels are high-quality, work-focused alternatives to A Levels for students aged 16-18. These new flagship Level 3 technical programmes span two years and will equip students with the skills, knowledge and behaviours they need to progress into skilled employment. One of the four key components that make up a T Level is the industry placement. What is the industry placement? The industry placement allows a student the opportunity to gain valuable work experience in a real world, business setting. These placements offer all students access to a meaningful experience and practical skills that can’t be gained in the classroom. The duration of the work placement is a minimum of 315 hours (with no upper limit of time). This will be during normal industry working hours, even if it is outside the academic timetable, thus further promoting the real-life work environment for students. Employers throughout the country are encouraged to get involved with T Levels. Lorraine Nordmann, Beauty President of the Association of Hairdressers and Therapists (AHT) shared, “T Levels, developed in collaboration with industry, support aspiration and focus on preparing students for work while developing the technical skills and knowledge that are sought by industry. A robust work experience is central to the qualification, developing essential real workplace experience.” What are the benefits of industry placements? The T Level is a full-time course and the industry placement is a mandatory part of the programme, providing a unique learning opportunity and perspective. For employers, the industry placement is a valuable solution to addressing the entry-level skills shortage. The placements also helps to improve innovation and increase an organisation’s productivity, as students bring a fresh pair of eyes and new ideas. How can you get involved? Even though industry placements won’t start for a couple of years for the Hair and Beauty sectors, you can still be involved now. We are looking for experienced professionals to contribute their knowledge (for example through reviewing content) as part of our T Level development panels. Register your interest in getting involved - www.vtct.org. uk/tlevels. Joan Scott, CEO and Chair of HABIA, has been involved with the T Level development panels and shared her experience: “Our team at HABIA is delighted to be providing expertise to support the development of the T Level. We want to champion the next generation of professionals in our industries. It’s so important to nurture and develop skills and talent, as well as provide a quality progression route into the sector. These qualifications – with our help and support – will do just that. We invite others to share their expertise in support of the T Level development.”

The T Level Technical Qualification is a qualification approved and managed by the Institute for Apprenticeships and Technical Education.

To find out more, including how you can get involved, visit: www.vtct.org.uk/tlevels

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The ﬁrst 20 new Creative HEAD Club members will receive a 1st Taste V3 from INNOluxe. 1st Taste is your chance to discover the range of INNOluxe V3 products, including ReBond V3, Balance Plus V3, Balance Plus PLATINUM, FOAM, PURIFY, Elixir V3, and a selection of shampoo, conditioner and mask sachets. INNOluxe consistently pushes boundaries and is constantly improving, and it has always been cruelty-free. The range is versatile and works on all hair types. V3 products can be used with colour, as a stand-alone treatment and as an intensive leave-in treatment. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a Supersize INNOluxe pack, worth £419. This includes everything you need to offer INNOluxe, with colour, technical services or as a stand-alone treatment in salon, plus a taster of the INNOluxe homecare products. For more information visit innoluxe.com

*For the ﬁrst 20 new members to sign up between 1 February and 28 February 2022. Subject to availability, no cash equivalent will be offered. **Selected events only, for more details contact events@alfol.co.uk

CLUB

19/01/2022 12:01

But troubled waters lie ahead, staffing problems and soaring energy bills could be about to reduce your laundry love in to a sorry affair. That constant turn-on is about to cost you a small fortune!

WE HAVE A solutioN!

* *Yearly savings based on a salon laundering 200 towels per week.

Call us on our special helpline 01732 617348 or visit throwinthetowel.info

THIS IS THE

UCTS, IT IS A MOVEMENT TO AUTHENTIC BEAUTY CONCEPT IS MORE THAN JUST PROD

“I REALLY WANTED TO CREATE BIG, GORGEOUS CURLS, WITH LOTS OF TEXTURE AND VOLUME. I PREPPED THE HAIR WITH AMPLIFY MOUSSE AND ENHANCING WATER FOR HYDRATION AND MOULDABILITY, BEFORE USING A WRAP TECHNIQUE TO CREATE THE CURLS. I FINISHED WITH WORKING HAIRSPRAY AND AIRY TEXTURE SPRAY FOR HOLD AND A SOFT MATTE FINISH.” BROOKE EVANS, BE IRONBRIDGE

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CREATIVE HEAD

18/01/2022 15:31

CR EATIV E HE AD AD VE RT OR IA L

MOVEMENT WILL YOU ANSWER THE CALL? HIGHLIGHT CLIENTS’ AUTHENTIC SELVES THROUGH HAIR.

“I WANTED TO CREATE A SUPER-STRONG, SUPER-SLEEK, AND SUPER-DEFINED LOOK. TO PREP THE HAIR I USED SHAPING CREAM, WHICH IS GREAT FOR MOULDING SHAPE WHILE RETAINING NATURAL MOVEMENT. I FINISHED WITH THE HAND & HAIR CREAM LIGHT, GIVING THE HAIR A SUPER-LIGHTWEIGHT SHINE, SOFTENING THE OVERALL LOOK WITHOUT LOSING ITS EDGE.” NIKITA FISHER, PALMER FISHER LONDON

PHOTOGRAPHY CHRIS BULEZUIK HAIR AUTHENTIC BEAUTY CONCEPT UK 2021 NEW NOW TEAM MAKE-UP KARL DICKEY STYLING LISA ELLIOTT

CREATIVE HEAD

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18/01/2022 15:32

“THIS SHOOT WAS ALL ABOUT THE HAIR AND WE HAD SO MUCH FUN CREATING OUR LOOKS. I USED A FIGURE-EIGHT TECHNIQUE TO CREATE VISIBLE TEXTURE, WITH ENHANCING WATER AND NYMPH SALT SPRAY TO PREP, BEFORE FINISHING WITH WORKING HAIRSPRAY. THE RESULT WAS A RAW, UNDONE LOOK WITH A GORGEOUS ZIG ZAG-STYLE CURL.” JOSEPH FERRARO, JOSEPH FERRARO HAIR

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CREATIVE HEAD

18/01/2022 15:32

CR EATIV E HE AD AD VE RT OR IA L

“AUTHENTICITY IS ALWAYS AT THE HEART OF THE VISION OF AUTHENTIC BEAUTY CONCEPT, AND THAT WAS MY MAIN FOCUS. I WANTED TO CREATE STUNNING, SIMPLE HAIR USING NATURAL CURL AND MOVEMENT. WITH THE HELP OF THE HYDRATE RANGE AND AMPLIFY MOUSSE, I CREATED THIS ORGANIC LOOK WITH HEAPS OF TEXTURE AND USED THE INDULGING FLUID OIL FOR A GORGEOUS SOFT FINISH.” MATT SURPLICE, SPRING IS IN THE HAIR

CREATIVE HEAD

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18/01/2022 15:32

“I WANTED A STRONG LOOK WITH AN EDITORIAL FEEL AND ANDROGYNOUS STYLE. I PREPPED WITH NYMPH SALT SPRAY FOR ADDED TEXTURE AND THEN USED THE NUDE POWDER SPRAY FOR MOULDABLE MOVEMENT, TO ACHIEVE AUTHENTICITY WITH EDGE.” DAN MEWIES, MEWIES & CO

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CREATIVE HEAD

18/01/2022 15:33

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“INSPIRED BY DANISH MODEL FREJA BEHA ERICHSEN, I WANTED TO CREATE A SIMPLE BUT STUNNING ANDROGYNOUS LOOK. I PREPPED WITH ENHANCING WATER, TO GIVE THE HAIR A MUCH-NEEDED BURST OF HYDRATION, ALONG WITH NYMPH SALT SPRAY FOR ADDED TEXTURE. ONCE DRY, I FINISHED WITH AIRY TEXTURE SPRAY, GIVING THE HAIR ADDITIONAL BODY AND GRIT.” MIMI HIROMI KOBAYASHI, BILLI CURRIE

CREATIVE HEAD

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18/01/2022 15:33

CHANGE IS COMING AUTHENTICITY.

THESE

ARE

THE

HOLISTIC

FOUNDING

APPROACH

PILLARS

THE

HAIR.

AUTHENTIC

PREMIUM

BEAUTY

PRODUCTS.

CONCEPT

MOVEMENT

BEAUTY IS NOT an artful construct of smoke and mirrors. There is joy in elevating the real, in celebrating the imperfect. From day one Authentic Beauty Concept has veered away from over-glamourised hair, over-engineered formulations, and over-edited photography. Instead, it’s a whole-hearted celebration of the real. Younger generations are actively seeking brands that are honest and offering real engagement with them. Analysis by marketing consultants McKinsey & Company has shown that “Gen Z behaviours are all anchored in one element: this generation’s search for truth”. With Authentic Beauty Concept there is a no-filter attitude to create a movement within hairdressers and clients that share the same values and build on this idea of shared beliefs and individual experiences – a movement that embraces authentic beauty with all its highlights and flaws.

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CREATIVE HEAD

18/01/2022 15:33

CR EATIV E HE AD AD VE RT OR IA L

LOOKING WITHIN There is as much focus on which product ingredients are left out as which are put in. This free-from philosophy has created professional, effective products without sulphates, parabens, silicones, mineral oils or artificial colourants. The best of nature meets the best of science for natural, carefully selected, vegan and Peta-approved ingredients. It’s a no-filter attitude that extends to you as well – inviting you to be your best, most authentic self as you create directly and openly with this carefully curated product line-up. Waste not, want not.

AUTHENTIC SELF Authentic Beauty Concept is spreading the word that your client’s natural hair texture and style is a beautiful canvas to be appreciated – all that’s left for you to do is enhance it. Touchable, effortless hair with crafted quality. It’s also all about creating a mindful moment for the client in the chair, with uplifting scents and fresh textures that excite the senses. Offer them a chance to reconnect with through that moment of stillness.

EXPERIENCE THE #AUTHENTICBEAUTYMOVEMENT FOR YOURSELF. FOR MORE INFORMATION, VISIT AUTHENTICBEAUTYCONCEPT.CO.UK @AUTHENTICBEAUTYCONCEPTUK

CREATIVE HEAD

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18/01/2022 15:34

EXPENSIVE! TIME-CONSUMING! COMPLICATED! WE’VE HEARD IT ALL WHEN IT COMES TO SALON SOFTWARE – BUT HOW MUCH IS TRUE? WE DECIDED TO SORT THE FACT FROM THE FICTION AND DRAW A LINE UNDER SOFTWARE SCARE STORIES.THIS IS...

*Slick 2022

TO HAVE YOUR best shot at growth and success after such a turbulent period, it’s all about having the right infrastructure in place to support you. Are you setting yourself up for success with the right salon software for you? And if not… why not? Salons are facing real crises – cancellations and no-shows are costing typical salon owners in excess of £25k a year, while retention is also down; the average UK salon has lost 815 clients.* Work/life balances are threatened by Instagrams overflowing with DMs from clients. It can all be solved with digital wizardry. To calm any lingering fears, we’re myth-busting some of the assumptions about salon software, to show how it can have a positive effect on your business.

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Slick

THE HARD TRUTH </> </> ABOUT SOFTWARE LEARN A LITTLE, SAVE A LOT (OF TIME)

The assumption that you’ll spend hours hunched over a laptop is unfounded. Just like your phone, software technology has come along in leaps and bounds, even over the past couple of years, offering you more flexibility and power at your fingertips than ever before. “The biggest barrier for people who feel scared or not confident around technology is that they don’t know how to use it,” admits Rob Smith, co-founder of Slick. “That’s why we focus so much on education, we have an entire team dedicated to it.” Running a business requires a lot of knowledge that doesn’t get imparted during your hairdressing training. Marketing or how to create management systems just doesn’t come into it. Enter Slick’s monthly masterclasses: “We have speakers who talk about how to tackle no-shows, the latest trends, metrics you should be looking at and so on. Because – especially if you are coming from a pen and paper set-up – you can’t be expected to just learn on the job,” explains Rob. “L’Oréal Professionnel Paris wouldn’t send you a new product and say: ‘just mix it up and work it out’, so why should software be any different?” And when you’ve got your confidence, you can really make it work. “The beauty of a business management system is that you decide when you work and what you want your columns to look like,” explains Tamara Reid, head of brand at Timely. “Giving yourself a late start or planning an early one is as simple as the click of a button.”

CREATIVE HEAD

19/01/2022 12:03

The idea of change can often intimidate a salon owner and their team. Pen and paper makes sense because it has been used for decades, but as the world changes around you, can you afford not to adapt? “Change is tough, but adopting a new software system is guaranteed to grow your business more quickly than you would without it,” asserts Kathleen Osborne, Phorest’s regional marketing manager for UK and Ireland. “Phorest’s email marketing feature alone will boost your revenue. Salons who sent five or more email campaigns through Phorest last year generated £23,344 in revenue per salon.” “There’s a learning curve that comes with anything that’s new,” agrees Miranda Matthews, managing director of Treatwell UK and Ireland. “It’s just like getting a new phone, it can take a while to get to grips with it.” The phone analogy is also an excellent way to point out another long-held myth: that nothing has changed in salon software. You might think that if you tried it once years ago, it’s still the same today. Not at all! “At Treatwell we’ve evolved as a business a lot,” Miranda explains. “The way that our commission structure is set up, for example. We do not charge commission on regular clients, it’s completely free. That’s another popular myth to bust! The really big benefit is that we are both a tool for existing clients and a source of new customers. There are few partners that can provide both of those things all in one system.”

William Zeqiri and Nick Miller

CHANGE IS GOOD

Phorest

Treatwell

IT’S AFFORDABLE

CREATIVE HEAD

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William Zeqiri, co-founder of Fresha, has noted that the pandemic has seen tightened purses and a wariness to spend on something new. “Many salon software providers still charge a monthly subscription fee, so it’s not surprising that salons worry about entering into a regular financial commitment with ongoing costs,” he admits. Fresha addresses this concern head-on, by giving every salon business or individual professional unlimited, subscription-free access to its advanced salon software. They get full access to Fresha’s range of free-to-use features, including appointment scheduling, product inventory, reporting tools, and SMS appointment reminders, with the choice to opt into paid-for features. “This means that salons pay nothing when the salon is closed or locked down, and they only pay in line with their income, so Fresha grows with them,” William adds. “In fact, with features such as late-cancellation and no-show protection policies, Fresha is actively helping its partners to protect their businesses against income losses by up to 90 per cent.” “Once the first text message or marketing campaign is sent, or the first payment is processed, partners realise this is the future of how they need to run their salon business,” agrees Fresha co-founder Nick Miller. “It suits how clients want to book and pay for appointments. This realisation changes the perception of technology to an integral part of business, not something to be intimidated by.”

20/01/2022 10:42

RD TRUTH

THE

GOODBYE, PAPER EMILY SHORTER

Ursula Moore

STUDIO E, OXFORD, @STUDIOE.OXFORD When Emily opened Studio E in late 2019, she had her trusty paper diary to hand. She had used software at her previous salon and hadn’t liked it: “It wasn’t intuitive. I’m not very good with software and social media, the tech side of things. To me, pen and paper was just easier.” And then she was introduced to Slick. As soon as she tried the system out, she found it to be exactly what she wanted. “It’s so much better than any other system I’ve tried previously,” she says. “Online booking is something we could never have done if we’d stuck to paper. It’s boosted our business by at least 40 per cent, easily, by giving people the ability to book in even if we’re closed.” Emily’s worries about changing her system, and her lack of confidence with software, have been swept away by Slick’s ever-present support. “There’s an online chat system where, if you need anything within working hours, someone will respond to you. The Slick team is really supportive. Cost was another big factor for me, I was a bit on the fence with that because obviously pen and paper is much cheaper. But when you wake up and have new online bookings, you realise you’re actually generating more money by having the software.”

IT’S BUSINESS, NOT PERSONAL URSULA MOORE

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BOND SHOREDITCH, LONDON, @BONDSHOREDITCH Ursula Moore wanted to get every detail right in her first venture as a salon owner. “I wanted to use a booking system to professionalise my salon from day one, and my friend recommended Fresha. I’ve never looked back,” she explains. “It’s subscription-free and completely intuitive, so we joined in minutes and started using it straight away. We linked Fresha to our website too, so from the start all online bookings came via the Fresha system, as well as new clients through the Fresha marketplace.” More than that, she has been able to utilise Fresha to take advantage of cancellations or gaps in columns, as well as remove any awkwardness with clients about missed appointments or deposits. “The SMS appointment reminders, no-show and late cancellation policies have been so effective,” she explains – in the last full year they had just three no-shows, and collected a deposit each time. “In the lead-up to an appointment the client gets two reminders, so we didn’t receive a single complaint about this policy either. Being automated takes the awkwardness and emotion away from the situation too, as it becomes a business situation, not a personal one.”

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CREATIVE HEAD

20/01/2022 10:43

£85k. For you.

w w w. p h o r e s t . c o m

The world has changed. Our industry is evolving and Phorest is ready. For 2022, that means a fresh new look and putting our money where our mouth is. Announcing: The Phorest Growth Fund. It’s our £85,000 global fund dedicated to growing salon businesses. No tricks. No hidden hooks. Just a helping hand into this brave new world.

October 2022

Applications launching March 2022 You ask, we listen, and Together, We Grow. *T&C's apply. For our full T&C's please visit our website www.phorest.com/termsandconditions

This is the new join the movement, follow the hashtag

FRESH ON THE SCENE

EMPOWER YOUR BUSINESS BOLDLY GROW WHERE NO SALON HAS GROWN BEFORE WITH THE FREE SALON SOFTWARE BRAND SHAKING UP THE INDUSTRY: FRESHA

TECHNOLOGY IS FUELLING growth in the hair industry. Salons and freelancers are scoped out on Instagram first, online reviews are a must-read – and what do you mean you can’t accept bookings made at 2am? If you think all salon software solutions are carbon copies of each other, you couldn’t be more wrong. Every now and then, something truly innovative emerges that redefines the market and sets new benchmarks. Fresha is one such innovation in software.

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Fresha has burst out of the gate, intent on disrupting the hair and beauty industry – in the best possible way. This subscription-free appointment booking software also features a comprehensive salon management and marketing platform, packed with free-touse features. Every effort has been made to provide users with flexible and advanced software options. Fresha helps you to manage appointments and protect your income, with automated SMS text reminders and noshow protections, while Fresha marketplace connects salons and spas to millions of consumers who are searching for, and booking appointments, via the Fresha website and app.

Fresha co-founders William Zeqiri and Nick Miller

GLOBAL COMMUNITY The flexibility and innovation provided by Fresha has certainly caught the attention of hair professionals across the globe, with more than 60,000 hairdressing, beauty, spa and nail salon partners, and 200,000-plus beauty and wellness professionals in 120 countries trusting Fresha. From freelancers to multioutlet businesses, Fresha’s intuitive, userfriendly interface and range of free-to-use features offers hair pros something new. Perfect for those nervous about big overheads and commitments, the 100 per cent subscription-free salon software gives you access to multiple features to help you grow your business. Its free-to-use features include unlimited team member access, bookings, locations and transactions to get you going. Fully integrated reporting, POS and unlimited inventory are also included, with low cost-per-transaction rates via the app or in-store card terminals ensuring speedy payments from clients.

CREATIVE HEAD

20/01/2022 10:44

CR EATIV E HE AD AD VE RT OR IA L

GO TO MARKET

“FRESHA IS BY FAR THE BEST EXPERIENCE I’VE HAD WITH A SALON BOOKING SYSTEM! IT’S USER-FRIENDLY AND INTUITIVE AND, THANKS TO ITS NO-SHOW AND CANCELLATION POLICY AND TEXT REMINDERS, WE’VE NOT HAD A SINGLE NO-SHOW SINCE WE OPENED A YEAR-AND-A-HALF AGO!”

URSULA MOORE, BOND SALON, SHOREDITCH

As Fresha has grown, co-founder Nick Miller explains why Fresha is subscription-free, and why it is urging salon businesses to stop paying for software. “Fresha gives salons free access to innovative software, and our business grows as they attract more clients and generate more revenue. Salon businesses should only pay for software when it’s working for them and this partnership philosophy means that we collaborate and grow alongside our partners.” Supercharge your business growth and unleash your full revenue potential as you win and retain clients with opportunities such as Fresha marketplace, which generates appointment bookings boosted by reviews, so consumers can book online with confidence. “Fresha marketplace is one of our greatest innovations, as it actively connects our partners to people searching for hair and beauty services in their area,” explains chief executive and co-founder William Zeqiri. “We’ve already processed more than 250 million appointments worldwide, and this feature allows partners to promote their business, attract new clients and exceed their commercial potential. Partners also benefi t from payment security and protection against no-shows and late cancellations with SMS messaging and other services. They can also promote their business via the platform’s sophisticated built-in marketing features.”

DISCOVER HOW FRESHA CAN SUPERCHARGE YOUR BUSINESS – JOIN FRESHA FOR FREE BY VISITING FRESHA.COM/FOR-BUSINESS CREATIVE HEAD

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20/01/2022 10:44

RD TRUTH

THE

EMPOWERED BY DATA NADIA SULIAMAN,

Nadia Suliaman

FORBICI, KNIGHTSBRIDGE, LONDON, @FORBICI_KNIGHTSBRIDGE “I come from a data-driven background so these systems make my life much easier,” Nadia explains of her journey to managing Forbici in Knightsbridge. “They give me the confidence that all the information I need to know is in one place.” Since enlisting Treatwell to help set up the salon’s system, Nadia hasn’t looked back. “It’s allowed me to streamline my business, which in turn saves on costs, and also lets me get more bookings. People have changed, the world is now very much online; clients want to be able to make an appointment at any time of the day, at their own convenience.” Treatwell ticked all of the boxes for Nadia’s guests and her team. “What’s important for us, being a growing brand and group of salons, is understanding the backend data. In a team meeting you can take a quick grab of reports and share that information, you are able to say: ‘Look, this is what we did at the beginning of the month, this is currently where we’re at,’ it’s exactly what we need.” “And what’s really important to me is understanding the needs of the customer: being able to make sure that you are offering the best service that you can. Is there any feedback? What was their review of your salon? This, in turn, helps get other new customers on board. It’s about understanding people’s perception of the quality of your service, your reputation, and what people are talking about.”

LIFE-CHANGING CONFIDENCE LYNN MCDONALD

For Lynn, Phorest’s software wasn’t just a revelation for her business – it was a much-needed confidence boost as well. “I couldn’t actually work a computer before I got Phorest,” she admits. “It helped me to overcome my fears. Not only did it change my life business-wise, but personally as well.” For 30 years Lynn had stuck to what she knew, until life intervened. “It was a period of real change. I had staff leave to open their own salons, and almost had to start from scratch again. Rather than feeling victimised I used it as a positive: ‘what can I change to move forward?’ And a booking system was top of my list.” Introducing Phorest’s system had a huge effect on Lynn’s work/life balance as well. No longer feeling the pressure to be at every clients’ beck and call, she was safe in the knowledge that they could quickly and easily book appointments via Phorest’s system on her website. “You want clients to speak to you and do what you can to help them, as you don’t want them wandering away, but you want to make things as easy as possible for yourself as well.” This all struck home even more when the salon was damaged by a fire in the building next door, and Back II Black had to move to alternate premises for several months. Instead of hours of phonecalls and admin, Lynn was able to rapidly inform all of the clients on their books digitally of the change of address and direct them to rebook in. “I’m so grateful to still have my business, and Phorest made it so much easier for me.”

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Lynn McDonald

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BACK II BLACK HAIR, LIVINGSTONE, EDINBURGH @BACK2BLACKHAIR

CREATIVE HEAD

19/01/2022 16:26

Get Instagram bookings on a roll Supercharge your Instagram with Slick Turn followers into bookings and win new clients

Book now

@gettingslick | www.getslick.com/instagram | info@getslick.com

CREATIVITY’S FINEST ASSET SALON SOFTWARE’S GREATEST GIFT IS TIME – TO SPEND ON THINGS YOU’D RATHER BE DOING. HERE’S HOW SLICK CAN HELP RELEASE YOU TO DO MORE OF THE THINGS YOU LOVE

Steph Madgett, Slick co-founder

SLICK IS HERE to change the conversation around salon software from an extra cost to a necessary investment. It’s a tool to be able to grow your salon, as much as the product brands you choose or your salon furniture. Four years ago, former banker Steph Madgett created Slick to help UK salon owners achieve their business goals, by offering fantastic education and a platform tailored to their needs. As a client, she was frustrated at how hard it was to book her hair and beauty appointments. Her hairdresser was equally stressed, as she didn’t have the tools to run her business. Thus, Slick was born. From personalised client messages to seamless stock management, Slick represents the latest technology that’s been designed specifically for the hairdressing industry and your needs. Slick’s automated tools and easy-touse software mean you’ll be ready to grow in no time. Not only that, business coaching, education and regular masterclasses are all included with your package at no extra cost, in the same way that your colour brand would keep you up-to-date with all of the latest tools and techniques to help to grow your business. It all feeds into the ultimate client experience – let us prove how you can swap admin for creativity!

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TAKE CONTROL

A recent survey by Slick showed that salons are spending as many as 12 hours a week replying to clients’ direct messages on social media in order to make bookings. Free up your time with Slick’s ‘Book Now’ button on Instagram and Facebook. Slick ensures you can customise the booking feature to your needs. You can add or remove gaps between appointments easily. Want to add a finishing service to a colour booking? Easy! You get a system that’s bespoke to your business; it’s all part of Slick’s service.

CREATIVE HEAD

19/01/2022 09:51

SEAN ALEXANDER, SEAN ALEXANDER HAIR STUDIO

BUILD RELATIONSHIPS

A Slick survey found its users were saving 48 hours of admin a month! Everything from pre-appointment text reminders to thank you messages can be automated, while wages, stock checks and reports can all be done at a click of a button, so you can spend more time with clients. A one month subscription starts at just £20+VAT a month and includes one-to-one sessions with your business coach, who will give you the support and tools to grow your business.

EARN MORE

Industry data shows that salons lose nearly £2,000 a month on average due to last-minute cancellations, and that cancellations are up 30 per cent compared with 2020. Simple steps such as taking a deposit can stop no-shows by up to 98 per cent, and sending each client a booking reminder can reduce no-shows by 70 per cent. By using Slick’s digital appointment cards, two-way SMS reminders and deposit system, Slick salons earn up to 25 per cent more, with full diaries and happy staff !

CR EATIV E HE AD AD VE RT OR IA L

Instagram has always been important for connecting with my clients, but the volume of DMs was ridiculous. I set up a ‘Book Now’ button, which connects to my Slick diary, and my clients love it! It’s so easy and quick to use, they can even book when I’m closed. More than 50 per cent of my bookings are now via that button.”

CHANGING THE GAME

SLICK IS COMMITTED TO CHANGING THE CONVERSATION AROUND SOFTWARE AND EXPECTATIONS, BECAUSE A FIVE-STAR SERVICE BEGINS LONG BEFORE THE CLIENT ARRIVES IN THE SALON

1. FREE EDUCATION TO INSPIRE YOU

Slick is the only software that offers its community access to free group and one-to-one education. By offering free coaching on topics from marketing to how to tackle cancellations or motivate staff, Slick provides you the tools and the knowledge to unlock the potential in your business.

2. CREATED BY PROS, FOR PROS

Slick was created in partnership with L’Oréal Professionnel Paris, built specifically with hairdressers like you in mind. Manage your data in a way that works for you, such as creating a list of which colour clients are overdue a patch test and an upcoming colour appointment. Slick can show you a list at the click of a button – and you can message them all to book in!

3. CONNECTED TO INSTAGRAM

Slick partnered with Instagram to allow you to have a ‘Book Now’ button on your feed, so you can make booking as easy as a like. Stand out from the competition with this enhanced feature for last-minute bookings and save yourself hours of replying to DMs and WhatsApps.

We wouldn’t be where we are today if we had stayed with a paper diary. We used to think of software as a cost, but our Slick subscription is now as important as our colour order. It’s pays for itself many times over – the fact that we have grown 40 per cent proves it!”

ANDREA DORATA, DORATA HAIRDRESSING

EMILY SHORTER, STUDIO E

*Terms and conditions apply

It’s so important for us to spend time with our clients to understand their needs and make sure everything runs to schedule. Our clients now get a confirmation message and a reminder, which makes them feel like a VIP and helps to ensure they are on time. I can now spend more time with my clients – doing what I love.”

50 PER CE FOR CREANTT OFF HEAD REA IVE* DERS

WITH NO CONTRACT, NO JOINING FEE AND 50 PER CENT OFF YOUR FIRST THREE MONTHS FOR CREATIVE HEAD READERS, NOW IS THE PERFECT TIME TO JOIN SLICK. FIND OUT MORE AT GETSLICK.COM/CREATIVE-HEAD

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19/01/2022 09:51

PAR INN TNE HAI OVA R W BE RDR TIVE ITH COL TAK ESSI , SU ELEC BOO LAB EN O NG B STAI TRI CON ST ORA N A RAN NAB C, TH YOU TAC YOU TION JOUR D, A LE B E R P TS R SK S D NEY ND Y RITI ROF BOO ILL ESI OF OU SH ITS K A S, Y GNE EX ’LL ND OUR D T CIT O ING

SPA WIT RK S H E FL LEC Y TRI C 54

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HAVE YOU HEARD? Word is out that salon owners around the world are choosing to partner with Electric. The innovative, sustainable British hairdressing brand is bringing something new and fresh to the market – a spirit of independence and creativity, as well as an exciting community that cares about hairdressers and the fantastic industry we all work in. But it’s a serious business, too. By joining the Electric family, salon owners can benefit from an official Electric Partner Salon scheme that gives members full access to the Electric network, events and knowledge. Included in the package is access to Electric education, a programme of tailormade education courses for Electric partner salons that not only teach key and creative skills, but also share inspirations, ideas and techniques for the here and now. Created by Electric founder Mark Woolley and his Art Team, the courses are led by industry experts and are designed to give you the confidence and technical excellence that directly link to your personal career success. These high-energy learning experiences teach strong foundations, as well as pushing the boundaries of creativity – they will leave you buzzing with ideas and inspiration to share.

CREATIVE HEAD

18/01/2022 15:39

CR EATIV E HE AD AD VE RT OR IA L

THE BENEFITS OF BECOMING AN ELECTRIC PARTNER SALON

LO SA

CREATIVE HEAD

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W O

S ER

O W

D RL

N YI JO EN

N BE

S IT EF

IC • Hand-crafted, tailor-made British products TR C E EL • Excellent profit margin (and an amazing business opportunity)

• In-salon product training • The opportunity to make your salon unique and exclusive • Full access to bespoke Electric Education • Complimentary invitations to Electric Sessions, seminars and events • Photoshoots at the Electric Studio in central London • The chance for members of your team to work backstage at London Fashion Week • Contemporary POS merchandising for your salon

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THE ELECTRIC PRODUCT LINE

Electric’s first forays into products began in 2010 when Mark Woolley, who had spent most of his career as a session hairdresser, felt that most products were too ‘heavy’ to create the light-touch fashionable looks he wanted. Mark enlisted a renowned chemist to create a product for his personal use backstage and on shoots – and two years later, Electric Smoothing Cream was born. It tamed and smoothed coarse, curly and fine hair, provided extra protection before blow-drying and – crucially – evaporated both naturally and during blow-drying so it didn’t weigh the hair down, giving Mark the control he wanted but no flatness. A miracle! Sharing Smoothing Cream with a few close friends within the industry, Mark was blown away by the glowing reviews, so he decided to sell it in his Electric salons. As popularity and sales grew, he and his chemist began to develop more products aimed at professionals in the hair industry. Today, Electric is a carefully formulated capsule range of shampoos, conditioners and treatments coupled with a unique line of professional styling products, plus brushes and electricals, too. Each product takes at least 18 months to develop, personally overseen by Mark Woolley and extensively tested in the Electric salons and by the Electric Art Team, along with a squad of session hairdressers and platform artists around the world.

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CREATIVE HEAD

18/01/2022 15:40

CR EATIV E HE AD AD VE RT OR IA L

SUSTAINABILITY MATTERS

Sustainability is vital to Electric, which strongly believes that every product in its range should work to the highest standard, while having the lowest carbon footprint possible. To that end, all packaging is 100 per cent recyclable, including all the lids and bottle tops. Aerosols are specialist eco-friendly versions from a supplier in Italy, who specialises in sustainable products. Raw materials are sourced from throughout the UK, meaning it can trace back and vouch for every ingredient, while also removing the carbon footprint that comes with shipping resources from country to country. Electric also avoids using harmful chemicals in its products – it has replaced alcohol with cotton seed oil in its e.Spray, for example, and the brand’s recently launched Invisible Volume Chalk is magnesium-free. Looking to the future, Electric is also testing a new ‘distillery’ model for its own and Partner salons and hopes to have this rolled out across the board later this year. This includes creating beautiful 500ml aluminium bottles – collaborating with British artists for the bottle design – which can be brought back to the salon to be refilled using the gallon refill bottles normally used to refill the backwash bottles. Not only does this create a great margin for you on sales, it’s also an innovative, plastic-free solution for the hair industry.

IT ALL STARTED WITH THE C2 SMOOTHING CREAM (PICTURED, LEFT-HAND PAGE), NOW THE ELECTRIC PRODUCT RANGE DELIVERS EVERYTHING YOU NEED TO CREATE SESSION-LEVEL STYLES FOR YOUR CLIENTS

ARE YOU A BRIGHT SPARK? BECOME AN ELECTRIC PARTNER SALON AND ENJOY A WEALTH OF BENEFITS FOR YOU, YOUR TEAM, YOUR BUSINESS AND THE PLANET. TO FIND OUT MORE CALL 01273 775397 OR EMAIL OLIVIA@ELECTRIC-HAIR.COM CREATIVE HEAD

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20/01/2022 10:46

RU N WAY

Ali Pirzadeh

A S N A P S H O T O F L O N D O N F A S H I O N W E E K S P R I N G/ S U M M E R 2 0 2 2 , FO R YO U R I N S PI R ATI O N A L PLE A SU RE

A BIGGER SPLASH THE STYLIST ALI PIRZADEH FOR L’O R É A L P RO FES S I O N N E L PA R I S THE SHOW RE JINA PYO

YOU CAN’T HOST a fashion show at the London Aquatics Centre without the venue having some influence over the creatives working there. “I wanted to create a look that connected the water and the sportiness of the divers to the hair style,” admitted lead stylist Ali Pirzadeh, who then dived in with a clean and polished finish, served with a stunning twist. Lashings of TECNI.ART were used (we’re talking Full Volume Extra Mousse, Transformer Lotion, Fix Polish and Ring Light) to get those twists just so, with a toothbrush on hand to smooth down the hair around the temple and hairline for the super-pulled finish. A pool performance to make Tom Daley proud. 58

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CREATIVE HEAD

19/01/2022 16:27

Y IT’S A LONG STORY Larry King

THE ST YLIST L ARRY KING FOR DYSON THE SHOW ERDEM

If lockdown brought anything back in terms of hair trends, it was l-o-o-o-n-g hair and cottagecore plaits (thanks Taylor Swift!). Larry King saw these trends and raised them (or should that be lengthened?) significantly, serving us bumand-beyond braids inspired by Edwardian influences, the poet Edith Sitwell, and the painting American Gothic. Quite the fusion, yet perfectly paired with Erdem’s eccentric and unique take on rural themes.

C AN DY C RUSH T H E S T Y LIS T B RE N DA N O’SU L L I VA N FOR KMS THE SHOW VIN + OMI

THE WISPY CLOUDS of pastel angel hair delivered by Brendan O’Sullivan for KMS gave us an escape from a pandemic reality we all craved, while being reminded of our damaging impact on the planet. Hosted at the ballroom of The Dorchester, it was a brilliant smush of punk and privé that left us with quite the sugar rush. CREATIVE HEAD

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Additional images courtesy of Dyson,

ghd, L’Oréal Professionnel Paris, KMS

Photography by Aris Akritidis

Maria Kovacs (front, centre)

SC RE A M I F YO U WA N N A GO FAS T(E R) T H E S T Y LIS T M A RI A KOVAC S US I N G SC H WA R ZKO PF PRO FESS I O N A L SESSION LABEL T H E S H OW M A RK FAS T

A ’90s ‘It Girl’ was the order of the day at Mark Fast, where a mixture of urban chic and demi couture knitwear swathed the models. Hair from Maria Kovacs and her team was straight with an attitude and shine, although models with curls were kept big and bold. This was high-voltage attitude with truckloads of style in top gear.

BEND IT LIKE BECKHAM

KEEPING THINGS DIGITAL in London was Victoria Beckham, with a hair look that was relaxed in tone, inspired by individuality and uniqueness. Think subtle waves framing features and lightweight consistency, but with the healthy shine you expect from the VB girl. It’s ‘hair transparency’ with an organic, easy-to-achieve feel, according to lead Cyndia Harvey. “I like the idea of an array of different styles and structures with effortless shaping; hair that looks like it’s been slept in a bit, with a bend in it as well,” she said, reaching for the ghd unplugged styler to capture that on-the-go vibe. 60

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Cyndia Harvey

THE STYLIST CYNDIA HARVEY FOR GHD THE SHOW VICTORIA BECKHAM

CREATIVE HEAD

20/01/2022 13:59

THE ST YLIST DANIEL MARTIN FOR L’O R É A L P RO FES S I O N N E L PA R I S THE SHOW BORA AKSU

Daniel Martin

PE TAL TO THE ME TAL

Bora Aksu was, quite literally, a breath of fresh air, hosting his presentation in the great outdoors. And it was fitting, as models appeared like bouquets of flowers against the spacious green lawn at a rather palatial Georgian townhouse in St. James’s. This was about ‘effortless cool girls’, and with such a colourful collection, lead stylist Daniel Martin wanted the hair to “complement rather than overwhelm”. Mission accomplished.

CREATIVE HEAD

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19/01/2022 09:58

IN MY OWN

Photography by Stella Morais

WORDS THE STYLIST RI C HARD PH I LLI PART AT THE BOUTIQUE ATELIER FOR L’O R É A L P RO FES S I O N N E L PA R I S THE SHOW MULBERRY X RICHARD MALONE

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“I’d been thinking about the pandemic and the effect it has had on hairdressing, how the lockdowns have shaped and changed the world in ways we could never have imagined. I wanted to take this thought and apply it to different areas, considering these places and the hair that appears at them – what was it about those hair looks I missed the most? “For the S/S22 Mulberry x Richard Malone show, I looked to nightlife. Where has all the fashion been worn? What life has it lived? What have the garments that were created during the pandemic missed out on? The grandeur and space of the Victoria and Albert Museum, where the show took place – what was its antithesis? Nightlife! Sweaty, grimy places full of people all squashed in and living their lives. “I thought about what I loved about hair in such a situation and it wasn’t the glamour of the big blow-dry at the beginning of the night. It was nightlife hair at 4am, dishevelled, sweaty, squashed, fingers-runthrough-it-off-the-face.”

CREATIVE HEAD

19/01/2022 09:58

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18/01/2022 10:04

YOU’ VE GOT THI S

BUILD A BETTER BUSINESS, IN ONE MOTIVATIONAL DAY

Book now at creativeheadmag.com/store

Tickets £75 HUB subscribers pay £62.50 Prices exclude VAT

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18/01/2022 15:50

Key issues – tackled Real experiences – shared Big questions – answered

Monday 21 March 2022, London The Chain and Buoy Stores, London 09:30 – 18:00 event

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18/01/2022 15:50

Book now at creativeheadmag.com/store

Tickets £75 HUB subscribers pay £62.50 Prices exclude VAT Ticket price includes access to the full business agenda, a light breakfast on arrival, lunch, all-day refreshments, gifts from our event partners, and a glass of Prosecco at the closing networking session

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18/01/2022 15:51

IT’S A DAT E

Monday 21 March 2022, London The Chain and Buoy Stores, London 09:30 – 18:00 BUILD A BETTER BUSINESS, IN ONE MOTIVATIONAL DAY On the agenda New rules of client engagement The future of the salon experience Reasons to rethink pricing Breaking employer-employee traditions Switching screen time for face time And so much more… PLUS! Big topics tackled, including: Recruitment and retention Sustainability Gender inclusivity Texture education

Creative HEAD’s business networking event for salon and barber shop owners and managers event

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18/01/2022 15:51

VIDEO CONTENT CRAFTED BY CREATIVE HEAD, FOR YOU INSTANT INSPIRATION

ANTI-GRAVITY PONY

Hare & Bone’s Sam Burnett delivers a sky-high pony without pins

JEWELLED BRAIDS

Most Wanted Texture Expert Lisa Farrall showcases jewelled braids

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SHOOT SNIPPETS

THE GREYVOLUTION

Step into a story of silver with this cover shoot dedicated to embracing natural grey 3-min watch

THE COLOUR CODE

Cool mocha brown, pearly rose, natural blonde and vivid copper, catch-up on colours that are having a moment 3.5-min watch

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19/01/2022 12:07

WATCH. LEARN. BE INSPIRED. TIME TO SPARE

IN CONVERSATION WITH ZOË IRWIN

We sit down with super-stylist Zoë Irwin to get the lowdown

EMPOWERING INDUSTRY

Salon Smart HUB preview! Experts including Jack Baxter and Leah Hayden Cassidy talk priorities, progression and self-promotion 1-hr watch

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UNIQUE EXPERIENCES

BOOSTING BUSINESS

Awesome experts and practical business tips, see what goes down at our annual event Salon Smart. 2022 tickets on sale now!

ON SET WITH RANKIN

Find out what happened when Creative HEAD and Nick Irwin stormed legendary photographer Rankin’s studio

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TUNE IN NOW CREATIVE HEAD

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19/01/2022 12:07

THE OUTGOING FAME TEAM PRESENTS DIGITAL DISRUPTION – A FUTURISTIC TAKE ON TEXTURED HAIR STYLING, UNDER THE DIRECTION OF ERROL DOUGLAS MBE

PHOTOGRAPHY BY CHRIS BULEZUIK 70

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18/01/2022 15:43

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18/01/2022 15:43

OF THE SHOOT ONLINE AT CREATIVEHEADMAG.COM

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20/01/2022 12:08

HAIR FAME Team 2021 – Casey Coleman, Jose Domene, Brooke Evans, Brandon Messinger, assisted by ClubStar Art Team Darcey Clarke, Ella Gray, Emy Roccabella, Josie Simmons. CREATIVE DIRECTION Errol Douglas MBE. MAKE-UP Elizabeth Rita. STYLIING Anna Latham. SUPPORTED BY Avlon.

models look incredible. In honour of all that hard work, we’ve compiled a rundown of where to stay, eat, drink and panic-shop (for when you realise you need the precise item your kit is missing) to help you focus on the tasks at hand. Image: Haydon Perrior

Image: Andrew Beasley

UNLESS ALL THINGS Covid get worse, we should be celebrating another London Fashion Week this month. This means teams of overworked and underfed stylists cramped in basements, toilets and other salubrious stations to ensure

Labrum London S/S22, courtesy of L’Oréal Professionnel Paris

THE LAST WORD ON… London Fashion Week

Where to stay

Where to eat

Where to drink

THE LONDONER, LEICESTER SQUARE This new urban resort on the fastimproving Leicester Square is the Official Hotel of London Fashion Week. If you get time, take a meander through – you’ll spot plenty of fashion motifs, from the influence of Alexander McQueen in the Ballroom foyer to the design of its French Mediterranean restaurant Whitcomb’s, created to feel like a fashion writer’s restaurant with nods to couture and millinery. @thelondoner, thelondoner.com

RONDO LA CAVE, HOLBORN A hop, skip and a jump from the BFC Showspace is The Hoxton Holborn hotel, and in its little basement bar you’ll find a regularly changing rota of world-class chefs alongside a “banging” wine selection. This “incubator kitchen” is hosting Detroit-style pizza pioneers Four Corners when the LFW circus rolls into town, offering a perfect carbheavy supper after a day surviving on coffee, hairspray and pure adrenaline. @rondolacave, rondolacave.com

SIDE HUSTLE AT NOMAD, COVENT GARDEN Likely to draw a celeb-heavy crowd is the rather stunning Covent Gardenbased NoMad, an outpost of the NYC favourite. Its bar, Side Hustle, is perfectly placed a stone’s throw away from the BFC Showcase. If Covid rules allow, cram into booths with the rest of the team to dive into the generous sharing cocktails. Visit the library too for the best in hushed gossip. @thenomadhotel, thenomadhotel.com

Where to buy emergency kit There are a few wholesalers in the capital that session icons depend upon at this time of year, but they are not all conveniently placed – you might need to ensnare a moped driver to whip you through London’s traffic. Pak’s (various sites, including Wood Green and Dalston) is a firm favourite, and a great source of brands for textured hair types alongside good hair extensions. A bit closer is hardy perennial Sally’s Salon Services flagship on New Oxford Street. @pakcosmetics, pakcosmetics.com; @salonservicesuk, salon-services.com

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CREATIVE HEAD

19/01/2022 16:28

NEW

NEW SUPER LUXE RECYCLED METAL STORAGE TIN & Additional Colour Sleeves Available Seperately

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