Creative HEAD January 2016

£4.50 JANUARY 2016

In print•online•everywhere!

JANUARY 2016

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GTOOOD BE

KIND

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01/12/2015 10:13

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Beauty bloggers Lara Kisz, Laura Byrnes, Hayley Walker and Fiona Ward are avid supporters of Paul Mitchell products and committed to endorsing the cruelty-free message.

CR EATIV E HE AD PR OM OT ION

Time to spread the word

Big planet. Big issues. There may be a lot that’s wrong with the world today, but if anything good has come out of the rise and rise of global challenges it’s our readiness to try a little bit harder to do a lot more right.

CHOOSING A beauty product that’s ethically sourced, eco-friendly and cruelty-free over one that’s none of the above is a good start, right? If we have a choice then surely we ought to choose ethically, no?

Yes! As well as what we’re putting into our bodies and onto our skin, more and more consumers are questioning the integrity of what’s going on and into their hair. For Paul Mitchell, delivering the highest quality professional hair care available has never been enough – and never will it be. A firm commitment to making the world a better place is the driving force behind everything it does and for more than 35 years the brand’s die-hard ethics have earned it global respect and recognition; Paul Mitchell was the first professional beauty company to stand up against animal testing in cosmetics, and now leads the charge in the battle to end it.

Did you know that? Zoë Vears, director of publicity at Paul Mitchell, says: “When we boost awareness of Paul Mitchell being cruelty-free, it leads to considerable consumer and industry interest, and our salon customers found they had people walking into the salon to buy Paul Mitchell because of its stand against animal testing.”

Nice work if you can get it. But you can get it! And you’ll be doing good.

And your clients will love you for it. Just ask this lot… #WEHEARTPM

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01/12/2015 10:17

Laura Byrnes Laura’s Little Locket

o many S “ high str

eet beauty

brands test

, s l a m i n a on

so Paul Mitchell

really stands out.

The products

are for humans,

so testing on humans first gets a

big thumbs-up from me”

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PROFILE Laura’s been a fashion and beauty blogger for two years.

A fan of Shampoo Two (“I love the squeaky-clean feel!”), she trusts in Paul Mitchell as an ethical, professional-only brand “delivering high-quality results and doing what it says on the bottle”.

01/12/2015 10:18

builds a

great

CR EATIV E HE AD PR OM OT ION

Charity culture

“Aside from the fact that we get product education and knowledge every month, which is amazing and a big part of why we like working with Paul Mitchell, I love the strong charitable initiatives like planting trees, preserving rainforests, Food4Africa; we’re really strong on giving so there’s a natural fit. Charity builds a great culture at the salon”

Anthony Barnes-Smith Q Hair & Beauty, Chichester

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PROFILE Salon owner Anthony’s work mantra: “practise, practise, practise” – no wonder he’s so impressed by Paul Mitchell’s monthly training sessions.

Also, he has a personal link with the brand as the late Paul Mitchell himself worked in the first salon Anthony went on to own, more than 40 years ago…

01/12/2015 10:18

Rocco Tizzano

Salon Alchemy, Boston, Lincolnshire

“One of the biggest

conversations I have with my clients is about

cruelty-free products.

Everybody's searching for them!”

D AS FOUNDE SINCE IT W NIMAL LOVERS A IN 1980 BY THROPISTS N A IL PAUL AND PH JORIA AND BEEN E D L U A P JOHN HAS THE BRAND MITCHELL, . IT HAS NEVER REE CRUELTY-F N ANIMALS, AND D E TEST O ILL. IT NEVER W

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PROFILE Salon owner Rocco’s been hairdressing for 22 years.

He believes passionately that no creatures on this planet should suffer for our beauty. A big supporter of Paul Mitchell, he loves the fact that even though the company is big it’s operated like a small firm, and refers to the products as “trusted problem-solvers” for his clients.

01/12/2015 10:18

SURP

CR EATIV E HE AD PR OM OT ION

ST

BEAUTYOLOGY

RE

RI S E

INTE

LARA KISZ

PROFILE Lara is a hair stylist and a qualified beauty therapist, and hair and beauty is her passion. She launched her beauty and lifestyle blog a year ago, but for much longer has been using Paul Mitchell products (and has a long list of favourites!), choosing the brand over others because it’s cruelty-free and good quality and effective.

persuasion “My readers are really surprised to find out that many hair products are tested on animals, so every time I blog about Paul Mitchell being crueltyfree they are interested and want to find out more. It persuades them to buy the brand over others”

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Josh Denholm

Reilly Denholm Creative Hair Designers, Leigh, Lancashire

PROFILE Josh is creative director at Reilly Denholm Creative Hair Designers in Leigh, Lancashire and has been hairdressing since he was 12 years old. He’s a member of Paul Mitchell’s artistic education team, and has been a customer of the brand for 14 years. As well as being passionate about the products, he’s also enjoys the business help his salon receives.

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“I love animals more than humans sometimes!

To know I’m working with a brand that truly is not testing on animals and will always stand for this makes me feel great. To be able to share that with our customers is very special” 01/12/2015 10:19

CR EATIV E HE AD PR OM OT ION

“Paul Mitchell

promotes sustainability – everything’s replanted and offset,

which means hopefully

the planet will remain as it is

for longer.

My guests

appreciate that,

they are

conscientious

about the environment

and want to put in

what they’ve taken out”

Vicky Panting

Outcast Hair, Northampton

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PROFILE Vicky’s the salon manager at Outcast Hair, and has been working with Paul Mitchell for eight years. She finds it unimaginable that people would want any animal to be harmed so that their hair could look a certain way, and believes stocking Paul Mitchell is a great selling point for clients – as many come to Outcast for the cruelty-free colour.

01/12/2015 10:19

Hayley Walker Tea Party Beauty

PROFILE Beauty blogger Hayley’s been working in the beauty sector for 16 years, and writing for three. She’s proud to be part of a niche but dedicated cruelty-free blogging community and is a massive fan of Paul Mitchell’s Dry Wash – deeming it “a lazy girl’s dream and saviour”.

M l u Pa

j ith n e W “ can

l e h itc

l

e h t oy

e g e l i v ct ri

you

p

u d o r p a g n i s u f n o e e b t o that’s n ed whi le

t o n

st e t l a anim

g n i s i m o r p com

on quality”

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The Hair Advice Centre, Hayling Island, Hampshire

Nerine Broomfield-Strawn

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PROFILE Nerine is a salon director and stylist and has been hairdressing for more than 25 years, starting out as a Saturday girl. Her sister’s a vegan so it’s important to her that she works with products that haven’t been tested on animals – she describes Paul Mitchell’s ethics as “awesome”.

CR EATIV E HE AD PR OM OT ION

“Our clients are frequently asking whether our products are crueltyfree. I feel confident in my response; I’m not pulling the wool over anybody’s eyes.

We can say YES”

We

can

say

YES

01/12/2015 10:20

ker

y blog

We have

a duty

PROFILE Salon owner Jon’s been hairdressing for 36 years.

His biggest wish for the world is “for everybody to respect it”, so he’s proud to be partnered with Paul Mitchell and feels he and his team is part of a “global family”. He also loves the brand’s commitment to professional hairdressing and education.

Jon Hall

The Cutting Studio, Hazlemere, Buckinghamshire

“I’m proud to be associated wit first professio nal beauty com h the that does not and will not c pany onduct or condone an business firm imal testing. Our l duty to be acc y believes we have a ountable to ou r planet”

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01/12/2015 10:20

CR EATIV E HE AD PR OM OT ION

"I don’t believe

there’s any need for cosmetic animal testing

in today’s market:

it’s cruel and unnecessary.

We need

more companies like

Paul Mitchell

to have

kind and

compassionate values towards

animals,

Fiona Ward

The Good Beauty Guide PROFILE Fiona’s been a journalist for two years. She went “cruelty-free” and shortly after launched her blog, The Good Beauty Guide.

She’s thrilled to be working with Paul Mitchell in helping to spread their message, while in the meantime hoping to inspire her readers to think hard about the products they use.

while still creating

quality

products”

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PAUL MITCH CARRIES THE LE ELL APING BUNNY CERTIFICATION , WHICH IS A GL OBALLY RECOGNISED GU AR HAS MADE A CO ANTEE THAT A BRAND MMIT USE ANIMAL TE MENT NEVER TO STING FO ITS PRODUCTS R

02/12/2015 12:11

PROFILE Stylist Amy has been hairdressing for six years.

Her work/life mantra is “mental but gentle!” and she’d love everybody to share Paul Mitchell’s kind values of sharing and giving back, believing that if there is a choice to work with a cruelty-free brand then why would anybody choose otherwise?

Amy Russell

The Cutting Room, London

“I love working for a brand that is so focused on education, but I’m also very passionate about Paul Mitchell’s strong ethical values and ongoing campaign against animal testing. This isn’t just a brand, it’s a culture”

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CR EATIV E HE AD PR OM OT ION

Kiri Constantinou

The Fabulous Hair Company, London PROFILE Passionate about education and “in love with hairdressing”, salon owner and creative director Kiri has been using Paul Mitchell products since the late ’80s. He values the amount of training given by the brand when a new product is launched, and claims he has no intention ever to work with anybody else.

“We need to

respect everything

around us, especially animals.

Paul Mitchell has been cruelty-free

for more than 35 years,

which says a lot.

It would have taken

a lot of guts all those years ago

to make and stick to such a

bold statement” 01_PM Cover3.indd 16

02/12/2015 12:12

sales of In 2 0 1 6 h e l l r e t a il l M it c a l l P a u l g o t o C r u e l t y in g d b a g s w il t io n a l , t h e l e a n im a l a end a ern F r e e In t n w o r k in g t o c r e a t o r s a t io and o r g a n is n t s w o r l d w id e u a r a n t e e . g e s of e x p e r im L e a p in g B u n n y in e x c e s d e h is n of t io t l – goo ed dona E s t im a t 0 ! P a u l M it c h e l y o u r £ 1 5 ,0 0 ir , a s w e l l a s for ha nce. c o n s c ie IN 2016 100 OF SALES FROM PER CENT PAUL MITCHELL RETA IL BA GS WILL GO TO CR UE FREE INTERNAT LTY IO ORGANISATION NAL, AN WORKING TO END ANIMAL EX PERI WORLDWIDE. TH MENTS E ESTIMATED DON ATIO MORE THAN £1 N IS 5,000!

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“It’s great when you can combine work, fun and doing something good all wrapped into one, and that’s exactly what we’ve achieved with this photoshoot. It’s important to give our customers and blogger supporters a voice and to share why they feel cruelty-free products are so important to their beliefs and their business”

Hair by the models themselves using Paul Mitchell. Make-up by Lauren Cockings and Hollie Barker for New CID Cosmetics. Clothes styling by Pip Hamilton, represented by Frank Agency. Photography by Jon Baker

DOING GOOD

Zoe Vears, director of publicity at Paul Mitchell

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TIMELINE FOR MORE GIVING BACK BOUT SNIPPETS A T ANIMAL TESTING, US AND NOT J -MITCHELL.CO.UK/ L GO TO PAU ULTURE-OF-GIVING /C Y R O OUR-ST

PaulMitchellUK

To discover more about how cruelty-free brand Paul Mitchell could do right by your business, please call 0845 659 0011 or email hello@salon-success.co.uk

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01/12/2015 10:24

#CELEBPOWER LIVE PANEL EVENT

HEAR FROM A STELLAR SET OF BEAUTY, FASHION, MEDIA AND RETAIL EXPERTS AS THE COTERIE DEBATES THE POWER OF CELEBRITY ON CONSUMER CHOICE

Monday 25 January THE COTERIE

7PM UNTIL 10PM ONE ALFRED PLACE, LONDON

COTE

BOOK ONLINE CREATIVEHEADMAG.COM/THECOTERIE CALL TO BOOK 01434 610933

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O T FROM JOIC IF G A D N A PÉS INKS, CANA R D S E D LU C IN

BIG NAMES ALREADY CONFIRMED! RITA ORAʼS HAIRDRESSER CHRISTOPHER APPLETON ELLIE GOULDINGʼS MANE MAN LOUIS BYRNE STAR HOLLYWOOD MEGA COLOURIST DENIS DE SOUZA NOEL GALLAGHERʼS GO-TO STYLIST ADAM REED

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02/12/2015 15:53

Much like our fingerprint our hair is unique and one temperature does not suit everyone. After all, that’s why at Cloud Nine® we have always made styling tools with temperature control. But don’t take our word for it. In a recent survey over 97% of your clients agreed, saying that the ability to control temperature when styling was important to them*. Take back control with Cloud Nine® *In a recent independent survey by Mustard Research Ltd, 489/500 respondents said it was either fairly important or very important to be able to control their straighteners’ temperature to suit their hair-type.

Your Hair, Your Heat, Your Style.

For information about availability or to become a stockist, please call: 01943 811 310.

Shine On! Introducing NEW label.m Diamond Dust - the finest, haircare and body formulas ever created by label.m - inspired by luxury skincare. This super-premium range is formulated with the innovation of exclusive Micro-Diamond Complex, to help infuse and illuminate. It works by dramatically transforming the hair with intense nourishment and protection – plus giving a silky, yet weightless feel, that encourages natural volume and movement.

A beautifying collection with hair-perfecting ingredients featuring: REAL Black and White Diamond Dust particles, Champagne, Pearls and White Rose Petal Oil, for hair that desires a gorgeous refractive shine. The ‘smooth-like-velvet’ Diamond Dust Body Lotion will enhance the skin, leaving it glowing with diamond-infused radiance.

To be part of the label.m success story call 01753 612040 www.labelm.com F : /labelmUK T : @labelmUK I : /labelmUK P : /labelm YT : /UKlabelm

583.6 labm Diamond Dust Creative Head DPS.indd 1

27/11/2015 15:37

Launching January 2016 label.m Diamond Dust is free from sulphates and parabens

583.6 labm Diamond Dust Creative Head DPS.indd 2

27/11/2015 15:38

Editor’s letter

56

50

16 JOIN US! WE JUST CAN’T help it – every New Year we feel compelled to make resolutions and promises that, come February, are gathering dust! Well, we’re here to help you keep one resolution – to grow the best business you can. Turn to page 58 and you’ll see a handy roundup of some of the most innovative education on offer, perfect for boosting the skills and talents of you and your team. We also share how Most Wanted Best Local Salon winner, Jas Hair, partnered with local businesses to deliver more services to their clients (page 56) – they’ll also be on stage at Salon Smart 2016, so book your ticket now! And it being a new year, we have something new and exciting to share – our iPhone App, because that’s how we scroll! Now you can access all those incredible fashion collections and profiles, as well as bumper competitions, brilliant videos and exclusive content available only to iPhone users. All you’ll need to do is search “Creative HEAD” in the App Store – it’s that simple! Perfect for those holiday moments when you just can’t face another episode of Only Fools and Horses… Let’s make 2016 one to remember!

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com Creative HEAD Magazine App

Happy New Year – and happy new calendar of Creative HEAD events!

Our business networking event, Salon Smart, takes place on 20 to 21 March – so get your skates on and book your ticket now! Speakers include Nicky Clarke OBE, Marcus Allen, George’s Hairdressing, Jas Hair Group, Katie Mulcahy and the team from LWPR. And, there are workshops, live Q&A sessions and an incredible hair presentation by Adam Reed! Tickets cost £99 or £210. Call 01434 610944 to book and get the full round-up at creativeheadmag.com/salonsmart.

But first up, The Coterie. On 25 January, we’ll be probing the likes of Rita Ora’s stylist, Chris Appleton and Ellie Goulding’s go-to guy, Louis Byrne about #celebpower over consumer choice.

@creativeheadmag @creativeheadmag

02/12/2015 15:54

January

WHAT’S INSIDE 66

FASHION

Headmasters reveals its new blow-dry collection and Francesco Group strips it back

58 EDUCATION

A new you and a better business is just a course away

36 SCENE

ON THE COVER Hair by models using Paul Mitchell.

Make-up by Hollie Barker and Lauren Cockings.

Clothes styling by Pip Hamilton.

Photography by Jon Baker.

FREE INS THIS ISSUIDE E

SPAC

E

International TrendVision and Aveda Congress light up the night

EDITOR

CHIEF SUB EDITOR

AMANDA NOTTAGE

ADAM WOOD

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

EDITORIAL ASSISTANT

BETH DAVIE

ANNA SAMSON

SPECIAL PROJECTS MANAGER

ART DIRECTOR

ADVERTISING

NICK JABBAL

LAURA TUCKER

PUBLISHER

ART

CLASSIFIED EXECUTIVE

GRAEME WHITE

CATHERINE HANDCOCK

DAVID HAMMOND

creativeheadmag.com

011_Contents Jan.indd 1

JOANNA ANDERSEN

Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

02/12/2015 15:55

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

More than half of items sold in the UK are in sales or as part of deals, such as buy one get one free, according to the latest research from IRI Group, making for an uncertain start to 2016 for retail.

The study follows a decrease in consumer confidence in October, missing market forecasts and adding to the overall uncertainty. More and more high street retailers, such as salons, are turning to discounting in order to attract customers, but experts say while this can lead to increased sales, it doesn’t necessarily mean growth.

James Taylor, colour director at Barrie Stephen in Leicester, has found that the past year has been a struggle for salon retail. He said: “Clients love a bargain and are more inclined to spend when they feel they are receiving something in return.

We offer gift with purchase as incentives for clients as opposed to discounting on the price of products.”

However it’s not all doom and gloom, as forecasters Mintel have predicted a modest growth for retail in 2016. Richard Perks, director of retail research at the firm, said: “While economic growth is slowing and there are uncertainties ahead, with incomes growing and a strong housing market we can be relaxed about the prospects for retailing in 2016.” This is thanks to excitement about online shopping plateauing and the way British consumers shop changing and added: “There is a perceptible shift towards shopping on an ‘as needs’ basis.”

Alice Kirby, director of Lockhart Meyer Salon Marketing, agreed: “Consumers are now shopping wherever and whenever is convenient for them and what could be easier than purchasing hair care products at your salon appointment?”

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12-13_News Jan16.indd 1

Sophia Hilton

DISCOUNTING CULTURE ‘CREATING UNCERTAINTY’

SOPHIA HILTON OPENS ‘ANTI FACTORY’ SALON SOPHIA HILTON HAS UNVEILED A NEW SPACE with the aim of offering something a little bit out of the ordinary to clients. Located on Brick Lane, London, the salon was driven by the 2011 It List It Girl’s need to create something that was unique and ‘anti-factory’, highlighted by the name, Not Another Salon. Artists, film set designers and the local community have all been involved in the project, as Sophia aims to use her salon to help other small businesses in the area. Discover what went into the creation of Not Another Salon with our exclusive interview with Sophia and first look at the salon in our Space supplement, free exclusively with this issue.

50% Oils are a hair saviour during the winter months and Alterna’s Caviar AntiAging Moisture Intense range is the top pick for dry, coarse hair. Formulated with Abyssinian oil, a nourishing serum that is a rich source of omega fatty acids, the pre-shampoo treatment, shampoo and deep conditioner protect against dehydration, leaving hair silky and shiny.

The increase in the number of men visiting beauty salons in 2015, compared with 2014, according to The British Association of Beauty Therapists and Cosmetologists.

CREATIVE HEAD

02/12/2015 15:56

#CHedit MY month

AHEAD

LIZ EDMONDS 1957 – 2015

WORLD-RENOWNED COLOURIST and educator Liz Edmonds has passed away at the age of 58 following a two-year battle with cancer. Liz’s hairdressing career spanned the globe and three decades, working with some of the industry’s greats, such as Daniel Galvin, Bumble and bumble founder Michael Gordon and the late Joshua Galvin.

She was a key member of the Daniel Galvin team back in the early ’80s where she was joined by her then husband Paul Edmonds, and in 1982 the duo was approached to manage the original Neville Daniel salon in Knightsbridge before opening their own business, Edmonds in Beauchamp Place.

After having her daughters, Lucie and Naomi, Liz balanced motherhood with her career and went to work on films, television and theatre productions, creating hair colour for the stars. In the early ’90s, Liz achieved a lifelong ambition when she started teaching at Wella Professionals, becoming one of its top educators.

Liz went on to spend time in Canada, carrying out all of the technical work for

What January has in store for...

MATTHEW CURTIS MATTHEW CURTIS HAIR DESIGN

Joshua Galvin, and in the early 2000s, she worked in New York for Michael Gordon and Bumble and bumble. Liz rejoined Daniel Galvin to implement hair colour education for the Daniel Galvin brand of professional hair colourants in partnership with Zotos across the Americas.

Liz came back to the UK to run the technical department at Urban Retreat at Harrods before returning to the original Daniel Galvin salon in 2011.

Stephen Nurse, operations director at Daniel Galvin, said: “Liz had a sense of style, a presence and a natural authority; passion oozed out of her. She was the ultimate unsung hero of our industry.”

PAUL MITCHELL LAUNCHES COLOUR COMPETITION PAUL MITCHELL IS GIVING COLOURISTS from around the world the chance to show off their skills with its first-ever colour competition. Colourists can enter one of three categories in the Color Outside The Lines contest: Best National Entry, Best International Entry and Best New Talent. They will then have to submit a before and after shot of a look that has been inspired by one of two trend moodboards provided by the brand, as well as notes on their inspiration via the Paul Mitchell website, paulmitchellpro.com. The winner will have the chance to participate in an international photoshoot and receive plenty of media coverage. The entry deadline is 29 April.

HAIRDRESSING ‘MOST INJURY PRONE’ PROFESSION

NEARLY HALF of hair stylists and beauty therapists have been injured at work, making the industry one of the most accident-prone, a survey by comparison site Confused.com has found.

It even argued hair and beauty beat jobs such as electricians and police officers in the accident stakes.

CREATIVE HEAD

12-13_News Jan16.indd 2

CREATIVE HEAD UNVEILS IPHONE APP CREATIVE HEAD UK HAS unveiled a new iPhone app from this issue, giving access to a mix of profiles, exclusive fashion collections and regulars.

You’ll also get access to videos, competitions and exclusives in between issues. Search for ‘Creative HEAD’ at the App Store on an iPhone 5 and 6 and get downloading!

“After being appointed the lead stylist for Britain’s Next Top Model on behalf of Wella Professionals, I’ll be helping to promote the new series, which is airing on Lifetime this month. I’ll be racing around doing press interviews and creating ‘get the look’ videos to share online. This is my second time on BNTM and it’s been great to be back.”

EMILY SPURLING CO-DIRECTOR AT HEADROMANCE

“January looks set to be a whirlwind as headromance is expanding – our second salon is opening and we couldn’t be more excited!

We will continue to create a hype and a buzz about headromance in the beautiful city of Chichester, and the fun never stops as we will be hosting our fabulous launch party this month.”

GARETH WILLIAMS

HEADMASTERS MAYFAIR

“I’ll be kicking off the month with the Headmasters Awards, showcasing the Artistic Team 2016 Collection. Alongside this, our 2016 Blow-Dry Collection will be launching, so I’ll be educating teams across the brand on it. London Collections: Men returns this month too, so I’ll be busy creating hair backstage as well as analysing the emerging male trends.”

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02/12/2015 15:57

#CHedit

Recommend Nioxin Bodyfying Foam to finehaired clients – it plumps up hair strands without adding extra weight or stickiness.

RRP £16.90

01202 595700

ASP Colour Dynamics has added five new vibrant shades to the range, to add a flash of colour or a whole rainbow transformation.

IN-SALON SERVICE 01794 527111 asphair.com

nioxin.com

loves...

La Biosthétique’s Texturizer has had a makeover, combining sleek new packaging with the classic tousling effects – perfect for injecting texture into air-dried hair.

RRP £18.25 01296 611731 biosthetique. co.uk

Irresistable retail selected by SJ Corfield-Smith, editor of Layered

Anything that promises to make hair look and feel better is a winner in my book. This nifty new serum covers the hair like a protective coat and, when activated with heat, seals split ends to keep hair sleek and smooth.

Genius stuff.

Clients can sleep peacefully knowing that they’ll wake up with their extensions looking beautiful – the Silky Hair Days cap from Gold Class prevents tangling while they sleep.

RRP £30 01992 634676 goldclasshair.com

For clients who are big on style but short on time, Tecni.ART Morning After Dust offers a quick way to refresh their look by absorbing oil while still maintaining shine.

RRP £10.99 0845 600 0122 RRP £19.95 0845 330 1133 ghdhair.com

layeredonline.com

Clients can have the best of both worlds, as the new Kérastase Elixir Ultime Beautifying Oil Mist combines moisture and volume without weighing the hair down.

RRP £36.50 0845 600 0122

The new Zen Perfect Secrets Extensions become camouflaged against the hair and scalp, for discreet volume and length.

IN-SALON SERVICE 01708 376482 zenhair.co

lorealprofessionnel.co.uk

Aveda’s Color Conditioners are available in five shades to maximise existing tones and care for hair. We love the Madder Root conditioner for redheads.

RRP £21 0870 034 2380

aveda.co.uk

kerastase.co.uk

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CREATIVE HEAD

02/12/2015 15:58

LAUNCH OF THE MONTH

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS FINE, WEEDY-LOOKING hair is a curse many of your clients endure – anything that promises a bit of bulk will always grab attention. Well, now there’s an answer with a dash of New York sass.

Bumble and bumble has developed the new Full Potential range, a heavyweight trio of products that promises to leave hair looking fuller and feeling stronger when used in unison. The shampoo, conditioner and booster spray are infused with Hair Preserve Blend, a formula that acts as a liquid bandage to repair, protect and volumise hair, reinforcing strands while promoting strength and elasticity.

Oh, and the shampoo has a lovely tingly feel thanks to the menthol. Ace!

RRP FROM £23 0800 088 4167 bumbleandbumble.co.uk

IT’S ALL ABOUT... COLOUR ADDITIVES

Kebelo Bondage is mixed into colour to minimise damage to hair, while also improving texture, strength and shine.

Color Secret reinforces the hair and seals the surface to reduce damage during the colouring process.

IN-SALON SERVICE 029 2132 0101

IN-SALON SERVICE 0330 123 1907

kebelo.com

salon-services.com

CREATIVE HEAD

14-15_Stock Options (Jan).indd 2

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02/12/2015 11:57

#CHedit

R I S I N G S TA R

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? That’s a tough one!

I have competed in L’Oréal Colour Trophy’s Scottish Regional Final three times, which was a brilliant experience.

Just over two years ago UConcept hired me as the head of its creative work and soon after I was promoted to management, and it was a company I had admired for years.

Also being accepted onto Hair: Mastered with Sam McKnight was incredible.

EMMA DIAMOND

AGE: 25 SALON: UCONCEPT, GLASGOW

WHY DID YOU WANT TO BE A HAIRDRESSER? I’ve always been into art and fashion, hairdressing just seemed like the perfect combination of these things – and it has been for me! I love how much hair can change a person’s mood and fill them with confidence.

I saw my first hair show aged 18 and knew then that there was so much opportunity within the industry, so I started to arrange my own photoshoots to gain experience.

CREATIVE HEAD

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WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? My dream would be to work with Vivienne Westwood – on the catwalk and on photoshoots. She’s an absolute idol of mine, I love what she’s done for the fashion world and the hair I’ve seen Sam McKnight and other stylists create for her has been amazingly creative.

My creative trinity is Vivienne, Malcolm McLaren and the Sex Pistols. They had a huge cultural influence that still reverberates today – I’m a bit of a punk at heart!

Photography by Jodie Mann and Charlotte Riley

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I would love to be working more regularly in the session hair world. My big goals for the next 10 years are to lead a team at Fashion Week, win an award and to style hair for a Vogue cover. I love training, too, so I would like to have a platform to share my knowledge with others such as running regular training courses.

17

02/12/2015 15:59

THE BUSINESS EDIT

FROM INSIDE

THE SALON

KAI WAN

P.KAI HAIRDRESSING We’ve seen a number of employees leave to go mobile over the years, taking clients with them.

It’s so frustrating. A clear contract is essential; we have the clause that any team member caught soliciting clients will be either dismissed or taken down a legal route. This route can be difficult and expensive to pursue and sometimes without the favourable result. We try and make the P.Kai experience as special as we can. From having great front of house, amazing backwash experience, a choice of services to a full range of Wella Professionals products and colour – these may seem obvious, but how much can you really stock in the back of a car? We encourage team members to interact with all our guests and as salon owner I try and greet as many as possible.

I believe this approach helps to create and nurture customer loyalty.

HOW CAN YOU PROTECT YOUR SALON FROM STAFF GOING MOBILE? IT’S A SITUATION many salon owners dread – one of their busiest stylists leaves and goes mobile. You can’t stop staff quitting, but how can you best protect your business?

“Our contracts contain very strict covenants, one of which pertains to training. We invest heavily in staff, which benefits both us as a business and the stylist as an individual,” explains Grant Mulholland from McIntyres in Dundee. “Should a stylist leave then we reclaim the cost of training back from them. We work a reducing balance method.

Should a stylist contact any of our clients or approach them by means of email, telephone and Facebook then there is a breach of Data Protection Act 1998. We are running a business and we must protect that.”

The NHF’s Hilary Hall agrees well-written contracts play an important role. “A good contract will have a clause that forbids employees from ‘soliciting or undertaking any act to induce a client’ of the salon they’re leaving to try and prevent ‘poaching’.”

However, Mitch Wilson from Laundry in Sheffield is more blunt. “All salons have at some time had a member of staff leave to go mobile and we certainly have staff that do a bit of mobile on days off. To think you can, or are even entitled to protect yourself against this is at least foolish if not downright stupid,” he says candidly. “It can be the extra bit of money that a person needs to survive in what is a low-paid industry. Indeed, in my experience, it’s the default setting for the vast majority of women after a baby, when taking a job or returning to one is not possible.”

“We had a stylist leave and launch her new mobile business on Facebook, with pictures

taken in our salon, wearing our branded uniform,” recalls Abby Whittaker from Sarah Hodge Hairdressing. “With a prompt legal letter reinforcing the contract and support from Facebook, we were able to have the images removed, and restrict the page content to ensure our own company wasn’t used to help promote a competitor’s business.”

If you do discover a stylist is leaving, you should move quickly to keep their clients.

“Contact clients immediately to tell them the stylist is leaving and to introduce them to another stylist,” advises Hilary. “Offer to rebook them with the alternative stylist, perhaps with a special introductory offer – and make sure your reception team is wellprepared so they know exactly what to say if a client asks for the stylist who is leaving.”

And don’t panic – many clients will want to stay with your salon because they like the experience. “Not everyone wants to have their hair done in the kitchen, with children and the family dog running in and out!” smiles Hilary, “so emphasise the fantastic experience your salon offers when you’re talking to clients who you’re worried may leave.”

But Laundry’s Mitch has a rather more frank suggestion if you’re worried by staff going mobile: “If mobile hairdressers are putting your well lit, comfortable, professional, beautifully designed salon at risk, then perhaps you need to open a chip shop.”

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CREATIVE HEAD

01/12/2015 10:41

LIFE LESSONS

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

ANTOINETTE BEENDERS

GLOBAL CREATIVE DIRECTOR, AVEDA I love how you consistently develop your creativity. Do you have any tips on how to do this?

Leighanne Regan (@lreganhair) “If I’m starting from scratch, I throw something upside down. If it’s horizontal, I’d start vertical. If yellow, I go red. Because I travel a lot I’m like a sponge, and I’m very sensitive to trends because I see a lot across the globe, backstage at Fashion Week, I’m very lucky to be in so many different places that I can put it into effect very quickly.”

How important is the model when developing your look?

Radiant Hair (@RadiantHair) “Without the model you have nothing. I had 25 models from New York for the Aveda Congress show. I’m not going to go with someone who’s not right. But you could find the right model anywhere – the Invati girl I found at MasterJam in London was a dental assistant!”

How do I get a place assisting you?!

A persistent Leighanne Regan (@lreganhair) “I get asked this all the time! You know, some people have done 20 seasons assisting me.

We have a course at the New York Institute, Runway Styling. Once you’ve gone through that, if they still want to assist me, they can contact the Aveda Head Office Team.”

COLIN MCANDREW

MEDUSA

Never worry what your competition says about your business – if they’re talking about you, they’re leaving someone else alone. It means on some level they respect you, or at least are looking over their shoulders.

When I was about 25 I realised this was forever. Acknowledging it to yourself is a powerful motivator that allows you to really focus.

Up next: Trevor Sorbie MBE! Email amanda@alfol.co.uk or tweet @creativeheadmag

OCTOBER 2015* HOW WAS IT FOR YOU? How was business in October 2015 compared with September 2015?

How was business in October 2015 compared with October 2014?

DECLINING

9.2%

AVERAGE PERCENTAGE OF TURNOVER FROM RETAIL IN OCTOBER 2015

6% DECLINING

£41.97

STEADY

28%

16%

GROWING

50%

STEADY

22%

CREATIVE HEAD

19_Question Time.indd 1

GROWING

78%

AVERAGE CLIENT SPEND IN OCTOBER (HIGH OF £121.69, LOW OF £27.86)

If you can do charity work, do it. I went to Vietnam last year to work with street kids as a UNICEF/Wella Professionals ambassador.

It really does make a difference and it makes you feel awesome.

Whenever you turn your back on something, leave with dignity and respect.

That way the door is always open for you.

*Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

AID ES ’S DS

QA

#BusinessEdit

19

02/12/2015 11:58

Is your

business

craving more customers, a more motivated team, and more profits?

3·6·5

can help you.

“Headmasters has been involved with 3·6·5 since 1984, being one of its founder members.

Today we still find the industry specific education provided by 3·6·5 to be invaluable for both our managers and franchisees.”

John Sanders, Chairman of the Headmasters Salon Group

Providing powerful, results-focused education for salon owners, managers and their teams since 1982; 3·6·5 has helped salon owners including Lee Stafford and the Headmasters salon group to run more profitable businesses.

The Salon Management Masterclass

is your introduction to 3·6·5.

Unlock the potential of your business with this industry-leading education programme.

Successful Business Coaching for Salons

www.365hair.com 0845 659 0015

20-21_Ken West (Jan).indd 1

IT’S GOOD TO TALK

BUSINESS EXPERT KEN WEST ILLUSTRATES WHY FACE-TOFACE COMMUNICATION IS AS VITAL AS EVER KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

AS DIRECTOR of a coaching/education organisation, I am obviously passionate about education. However, at 3·6·5, our focus is not on coaching the practical skills of hairdressing.

What we do is coach salon owners and their teams to run profitable salons and grow busy profitable columns.

Many people forget to focus on the soft skills required to achieve this and then wonder why certain stylists struggle to build a profitable column.

In this age of electronic communication and social media interaction, many young people are losing the art of face-toface communication. I was reminded of this recently when travelling home from London after a night out with my partner. Our journey lasted 45 minutes and we sat opposite a young couple who had clearly been out for the evening, too.

We were discussing the evening while the couple opposite were both looking at their phones. After lots of swiping and deleting, one of them spotted something of interest. They turned their handset toward their partner, who raised their eyebrows and nodded in acknowledgement.

She then returned her attention to her own handset. Not one single word was exchanged, either then or during the rest of the journey.

01/12/2015 10:45

To book

your place or to discover more about how 3·6·5 could help your business, call 0845 659 0015 or visit 365hair.com

3·6·5 provides a friendly, fun and encouraging learning environment where you will spend time with other, like-minded salon owners.

Not unusual, you may say; we see it all the time in coffee shops, restaurants and bars, but the art of face-to-face communication is vital in our industry. Every client expects a good haircut, but what else do they expect?

In all of the research that is carried out and consumer feedback that we receive, customers want – and are expecting – more information, more advice, and to be made to feel special. The strange thing is that whenever I talk to stylists and ask them if they provide advice to their clients they always say that they do. So where is the disconnect?

Maybe it’s the same disconnect that the couple on the train had. They assume that each one understands the other. They assume they both receive and know the same information and that a raised eyebrow and the thrust of a screen under a nose is all the communication that is required.

If one of those two people happened to be the trainer in your salon, then I am sure that they might be brilliant at teaching a haircut, but they might not be the right person to be coaching consultation skills, retailing skills, columnbuilding skills and marketing skills. That is why it is vital to have a team of trainers, each one an expert in different aspects of the hard, soft and information skills that are required to become a brilliantly successful stylist.

So why is this important to you? Well, I firmly believe that your team needs to know that there is a structure and plan in place to help them grow. Too often stylists are put onto the floor and left to their own devices and then we wonder why they fail to grow. Knowledge is power and education provides the knowledge to grow and create a powerful team, with powerful columns producing powerful profits.

Over the course of a day and a half of education, our 3·6·5 coaches will focus on the three P’s within your business: people, productivity and profit.

We will share thought provoking ideas and introduce new systems enabling you to look at your business from a fresh and positive perspective.

Join us at a Salon Management Masterclass to discover: • How to understand when it is safe to raise your prices • How to increase your profitability • How to understand what truly motivates your team • How to develop your management mindset • How discounting could destroy your profits • How to create the perfect team culture.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

CREATIVE HEAD

20-21_Ken West (Jan).indd 2

Successful Business Coaching for Salons

www.365hair.com 0845 659 0015

01/12/2015 10:45

#BusinessEdit

SALONS MUST STAY VIGILANT OVER NMW Salons are being reminded to stay “on the ball” with the National Minimum Wage (NMW) after a “grace period” from HM Revenue & Customs (HMRC) ended in November.

An HMRC campaign specifically targeting hairdressing, barbering and beauty was launched in the autumn following damning government research suggesting the industry was by far the worst in the country for paying staff, especially apprentices, at the correct rate.

HMRC also warned that it has written to some 400 salons it has identified may have a problem with minimum wage payments.

However, any salon that received a letter before 30 November – and responded by coming forward to notify HMRC – will still have until the end of January to work with it without sanction to put things right, HMRC has also stressed.

NHF chief executive Hilary Hall said: “All salons need to remain constantly on the ball about their NMW payments. Even if you pay for your payroll processing to be done by someone else, it’s you as the salon owner who will carry the can.”

CHANCELLOR EXTENDS RATE RELIEF HOLD THE NHF HAS welcomed the decision in the Chancellor’s Autumn Statement to extend 100 per cent of Small Business Rate Relief for the very smallest businesses until April 2017. It means 405,000 of the UK’s smallest businesses would continue not to have to pay any business rates at all, while a further 200,000 would only pay a tapered amount. But there was disappointment there was no extension to the “retail discount” that also allowed some shops – including salons and barbers – to reduce their business rates by up to £1,500.

PHOTOGRAPHIC WINNERS IN THE FRAME THE NHF’S PHOTOGRAPHIC STYLIST OF THE YEAR AND BRITAIN’S BEST COMPETITION WINNERS REVEALED

A RECORD 200 entries were received for the Photographic Stylist of the Year across its three categories of Ladies, Men’s and Afro-Caribbean, making this year’s competition especially hardfought, said NHF president Paul Curry.

“Competitions like Photographic Stylist of the Year and Britain’s Best are hugely important to hairdressing and barbering.

“Not only do they celebrate and showcase the very best our industry has to offer, they serve to inspire and motivate stylists and teams to go out of their comfort zone, to push the boundaries of what’s possible,” he said.

Now in its fourth year, the Federation’s flagship Britain’s Best competition saw salon teams competing across 12 categories.

The full list of winners and runnersup can be found online at nhf.info

THE PHOTOGRAPHIC STYLIST OF THE YEAR WINNERS: • Amber Wray, The Hairbank, (Fashion Look, trainees) • Paula Grocock, Toxic Cherry (Fashion Look) • Caroline Sanderson, Ego Hair Design (Fashion Collection) • Benjamin Madle, Headhunters, (Afro-Caribbean Fashion Look) • Eirann Byrne, AKA Hairdressing (Men’s Fashion Look, trainees) • Allan McKechnie, Rutherfords, (Men’s Fashion Look) • Michael Damiano of Image Barbers (Fashion Collection) • Kade Burgess, Image Barbers (Afro-Caribbean Fashion Look)

Pensions enrolment countdown

THE NHF IS reminding salons counting down to pensions auto-enrolment during 2016 that they need to be making full use of the traditional January lull to put in place any final plans or preparations.

Pensions auto-enrolment is the nationwide change in the law making it compulsory for businesses of all sizes to offer, and pay into, a workplace pension for their employees. Firms that fail to offer this to employees when they should can risk being heavily fined, up to a maximum of £50,000.

Auto-enrolment began with the UK’s biggest companies back in 2012 and is currently working down to the smallest, based on the number of employees on your payroll.

For most small salons, this means their “staging date” – or the point from which they need to be offering a pension – will either be during 2016 or 2017. And for salons with a staging date during 2016 the clock is now ticking loudly, the NHF has warned.

NHF president Paul Curry said: “One way or another, pensions auto-enrolment will be coming to your salon in a matter of months – so salons need to get focused, get engaged and get preparing.”

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 22

22_NHF.indd 1

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02/12/2015 11:59

FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

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YOU’LL ENJOY...

01/12/2015 10:49

24

24-25_LCTV2.indd 1

CREATIVE HEAD

02/12/2015 09:37

Hair by L’Oréal Colour Trophy Award winner 2015, Abacus Hair

CR EATIV E HE AD PR OM OT ION

IS NOW

The time

Now’s your chance to prove you’ve got what it takes to win the L’Oréal Colour Trophy, as the iconic hairdressing competition returns Hairdressing’s fashion-focused, trend-led competition is back this year to celebrate the industry’s brightest talents from across the country. Fusing hair colour, fashion and trends, the L’Oréal Colour Trophy is your chance to make the hairdressing world sit up and take notice of you. What are you waiting for?

SHOWCASE YOUR TALENTS IN ONE OF THE FOLLOWING FOUR CATEGORIES L’ORÉAL COLOUR TROPHY AWARD L’ORÉAL MEN’S IMAGE AWARD ENTER NOW! COM MIZANI AFRO LOOK AWARD LOREALCOLOURTROPHY. L’ORÉAL COLOUR TROPHY RISING STAR AWARD COMPETITION CLOSES ON FRIDAY 26 FEBRUARY

/LOREALPROUK #LCT16

“We love the L’Oréal Colour Trophy and always take time out each year to work as a team to come up with a great look for it. Winning is an amazing feeling and the exposure is an added bonus. For any business having the acknowledgement of winning such a prestigious award raises their profile within their local area and, in turn, creates new clients who have read, seen or heard the news. We promote our win in all our publicity, on social media and in the salon. It’s something money can’t buy” ALLISON WEBSTER-FORD, ABACUS HAIR, L’ORÉAL COLOUR TROPHY AWARD WINNER 2015

For more information contact your L’Oréal Professionnel account manager, call 020 8762 4555 or visit lorealcolourtrophy.com CREATIVE HEAD

24-25_LCTV2.indd 2

25

02/12/2015 09:38

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01/12/2015 11:10

IT’S COMING! GREAT MINDS. BIG IDEAS. POWERFUL STORIES.

GROW YOUR SALON BUSINESS

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WEEKEND PASS £210*†

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01/12/2015 11:15

Inspiring speakers Practical workshops Case studies Q&A sessions NEW! Showcase Non-stop networking

HEAR FROM THEM ALL

Marcus Allen Harrods Urban Retreat Nick Clark 93ft Nicky Clarke OBE George’s Hairdressing Laura Glazebrook and Sofie West LWPR Simon Harris mysalonmanager.co Katie Mulcahy Dale Hairdressing Jayne Prigent Jas Hair Group Adam Reed Percy & Reed Lee Stafford Ken West 3•6•5 Abby and Karly Whittaker Sarah Hodge Hairdressing Mitchell Wilson Laundry Tony Wood Tony Wood Hairdressing CREATIVEHEADMAG.COM/SALONSMART

@CREATIVEHEADMAG

CREATIVEHEADMAG

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EVENT GUIDE 30-35_Salon Smart.indd 3

01/12/2015 11:15

TWO DAYS. ALL THIS!

Sunday 20 March

14.00 Hotel check-in opens for Weekend Pass ticket holders 15.15 A welcome to Salon Smart from Creative HEAD publisher Catherine Handcock

15.55 Marcus Allen

A firm Salon Smart favourite, Marcus Allen – group head of salon at Urban Retreat Harrods – will be focusing on recruitment and team development this time around, with an aim to employ 10 new members of staff in the months leading up to the event.

Look out for his unique diary of his recruitment journey.

15.25 Jayne Prigent

Owner of Salisbury salon group, Jas Hair – two-time winner of Most Wanted Best Local Salon and celebrating 25 years in business – Jayne Prigent is passionate about her local community, actively championing independent businesses and urging customers to ‘shop local’. But she’s not afraid to put her own business first in order to grow it in new, different and exciting ways. Hear about the experiences (some good, some not so!) that have seen the profile of the Jas Hair salon group soar.

19.30 Time to eat

Three-course dinner with wine. Enjoy!

21.00 Adam Reed

Sit back and enjoy a creative presentation by – and conversation with – Most Wanted Hair Icon Adam Reed and his Percy & Reed team.

18.00 Meet & Mix

Sip a glass of bubbly and talk shop with Marcus Allen, Simon Harris, Lee Stafford, Ken West and Abby and Karly Whittaker in this convivial session.

WEEKEND PASS £210*†

22.15 Goodnight!

Overnight accommodation with breakfast, based on two sharing a twin/double room, is included within the Weekend Pass ticket price.

DAY PASS £99†

BOOK NOW 01434 610944 30-35_Salon Smart.indd 4

01/12/2015 11:15

Monday 21 March

09.15 Catherine Handcock introducing the theme of the day: how to get noticed 10.30 The Salon Smart Workshops 09.40 Roll up your sleeves for Salon Smart’s Mitchell Wilson masterclass. Part 1 focuses on how to and Nick Clark market your salon and team to clients, Laundry in Sheffield stormed to victory as Most Wanted Best New Salon in 2014, with a branding and communications strategy that blew everyone away. Hear from owner Mitchell Wilson (pictured) and designer Nick Clark on how they got it right.

10.00 NEW! Famous 4:5

The Boutique Atelier’s Richard Phillipart talks about balancing international Fashion Weeks and his Cheshire salon.

10.10 Laura Glazebrook and Sofie West Not everyone can afford to hire a PR agency.

Here, Laura Glazebrook and Sofie West from LWPR (selflessly!) share tips and tricks for a DIY strategy that will turn all the right heads.

CREATIVEHEADMAG.COM/SALONSMART

13.50 Team Talk: George’s Hairdressing

while Part 2 focuses on how to work with local and national press. Unmissable.

11.20 NEW! Famous 4:5

In this slot: Katie Mulcahy. She won Most Wanted’s One To Watch award in 2009 – six years later and she’s the reigning Most Wanted Colour Expert champ. What’s her standout?

11.30 Ken West

The education director for 3•6•5 returns to deliver practical ideas for surviving the high street jungle.

This Leicester salon group has a reputation for breeding industry stars – Rita Ora’s stylist Chris Appleton and Layered Salon Star Natalia Maxwell to name but two. So what’s its secret?

14.20 Think Tank

The chance to put your burning business questions to our panel of eminent industry experts.

15.05 NEW! Famous 4:5

Magic Scissors founder Tony Wood talks about his charity initiative in this quickfire pop-up session.

15.15 The Salon Smart Workshops Time to attend your second session.

16.00 The Nicky Clarke story

11.50 NEW! Showcase

Ninety minutes of business networking with a host of leading industry brands, including Goldwell, KMS California, 3•6•5, BaByliss PRO, Hairaisers, Heat Treat, Millennium, Salon IQ, National Hairdressers’ Federation, Viviscal, Wahanda and Windle & Moodie.

@CREATIVEHEADMAG

Not just another interview! Creative HEAD editor Amanda Nottage asks Nicky what it’s like to be one of the most famous hairdressers in the world. A fascinating session with a legend.

CREATIVEHEADMAG

#SALONSMART16

CHOOSE YOUR TICKET 30-35_Salon Smart.indd 5

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TWO-DAY BUSINESS PACKAGE WEEKEND PASS £210*† Sunday 20 and Monday 21 March 2016 Your ticket includes: l l l l l l l l l l London’s 4-star Park Plaza Riverbank Hotel provides a luxurious setting for Salon Smart guests. Situated near London’s South Bank with views over the River Thames, the city’s key attractions – such as the London Eye and the Houses of Parliament – are within walking distance.

Salon Smart Weekend Pass ticket-holders will enjoy a comfortable stay in fully air-conditioned rooms with flatscreen televisions, mini-bar, tea and coffee-making facilities. Hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi. 24-hour room service is available.

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All main stage speaker sessions Meet & Mix reception Three-course dinner with wine After-dinner hair presentation Overnight stay (Sunday) with breakfast Practical workshops Live Q&A session NEW! Showcase Lunch and all refreshments Non-stop networking!

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IN ASSOCIATION WITH HAIR A IS E RS

®

PROFESSIONAL

30-35_Salon Smart.indd 7

01/12/2015 11:16

Scene EVERYTHING ABOUT THE 2015 International TrendVision Award final in Berlin felt a little bit special. Wella Professionals laid out an unforgettable party to ensure more than 1,500 hairdressers from around the world enjoyed the brand’s 135th birthday in style, and celebrated the crowning of two new International TrendVision winners too! In all, 69 competitors travelled to the German capital from 37 countries, with HOB Salons again victorious, having won both UK places (with Craig Clark and Shabaz Hussain competing), and also scooping a Platinum prize in Monaco in 2014.

There was also the introduction of the Wella Family Awards, with the UK’s Michael Gerrard from Barard Hairdressing recognised for his 44-year partnership with the brand, while Nioxin founder, Eva Graham, received a Wella Life Achievement Award. Stunning presentations from creative directors Josh Wood and Eugene Souleiman impressed, while the Japanese salon team Shima peppered proceedings with a taste of the Far East. Mark Hayes and Peter Dawson from Sassoon Academy illustrated modern androgyny with incredible models. Mix in a breathtaking opener from Shay Dempsey and Michael Polsinelli from Sebastian Professional, and liquid metallic stunners celebrating the S/S16 and A/W16 trends from Christophe-Nicolas Biot and Thomas and Petra Brockmann, and you’ll understand why we’ve already started the countdown to TrendVision 2016 in Barcelona!

36

36-43_Scene Jan.indd 1

Color Vision Platinum – UK

WUNDERBAR!

Young Talent Platinum – Lithuania

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

CREATIVE HEAD

01/12/2015 16:31

Josh Wood and Eugene Souleiman Shay Dempsey and Michael Polsinelli

Shima

And the winners are…

COLOR VISION PLATINUM Craig Clark, HOB Salons, United Kingdom GOLD Patcharee Apirom, MOGA, Thailand SILVER Guiping Zhang, Tiffany Salon, China BRONZE James Fang, Headline, Taiwan YOUNG TALENT PLATINUM Anastasia Krupovich, Kirpimo Meistrai, Lithuania GOLD Mikaela Edwards, Runway, New Zealand SILVER Zoe Huang, Zoom Hairdressing, Taiwan BRONZE Sonya Rättö, Prof Tampere, Finland

CREATIVE HEAD

36-43_Scene Jan.indd 2

Young Talent Platinum

Color Vision Platinum

PEOPLE’S CHOICE COLOR VISION Alina Iulia Calin, AYO Salon, Romania YOUNG TALENT Calogero Castellana, Mimì Hair Fashion, Italy

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01/12/2015 16:32

Jo McKay and Bea Watson

Team Canada Charlotte Mensah

Bruno Elorrioroz

GERMANY WON THE Aveda Fashionista photographic competition. Shai Hair Salon represented the UK and Ireland with a bold male look that showcased an incredible fusion of silver and lavender tones.

CREATIVE HEAD

36-43_Scene Jan.indd 4

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01/12/2015 16:32

Dylan Beatch (centre)

Paris,

JE T’AIME

BEFORE THE HORROR of the recent attacks on the city, Paris played host to the passion and enthusiasm of the La Biosthétique Beauty Stylist International Awards 2015. A party for the 1,100 hairdressers attending the awards was a warm welcome, taking place under a stunning stained glass cupola at Brasserie Printemps, before heading to Salle Wagram, moments away from the Arc de Triomphe, for the main event. The 11th annual awards kicked off with a look at the La Biosthétique Artistic Team’s latest collection, inspired by Paris street style. Led by La Biosthétique’s creative director Alexander Dinter, the Artistic Team also presented a hair, fashion and designer show that showcased a mix of cutting and colouring looks. It was then time to welcome on stage all 23 International Beauty Stylist finalists, before revealing the winner, which was Dylan Beatch from Canada. Our trip finished on the banks of the river Seine at the well-known club, Faust, where everyone celebrated in style. Vive La France.

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CREATIVE HEAD

02/12/2015 12:02

Lan Nguyen-Grealis

Syd Hayes and Catherine Handcock Lan with SJ Corfield-Smith

Mitchell Wilson

Rapid

CREATIVE HEAD

36-43_Scene Jan.indd 6

FIRE

THE COTERIE made a triumphant return to Leeds, at the city’s Headrow House, with a dazzlingly diverse line-up. Opening was salon visionary Mitchell Wilson of Sheffield’s Laundry, talking candidly to Creative HEAD editor Amanda Nottage about his passion for design and innovation. Leading make-up artist Lan Nguyen-Grealis then took to the stage with Layered editor, SJ Corfield-Smith, to open guests’ eyes to a different side of the session world. The only person outside the fashion design field to have her own show at London Fashion Week, Lan left the audience spellbound as she shared spectacular footage of her achievements, including her work with global superstar Paloma Faith. The final name on the bill was session stylist Syd Hayes, who sat down with Creative HEAD publisher Catherine Handcock to talk about his beginnings at his family salon, training as a teen with Nicky Clarke and going on to assist Guido Palau for three years. Syd took the audience on a journey through both styling worlds (accompanied by a fantastic array of personal behind the scenes photos) before presenting some of his runway work. Guests also left with the new Rapido hairdryer from sponsor BaByliss PRO, the first stylists in the country to get their hands on it!

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Competition model

Heart &

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Chinology

MARK WOOLLEY AND HIS Electric Hairdressing team starred alongside some of the Far East’s leading show teams at the inaugural Korean Asian Hairdesigner Festival in Seoul. The event, which was attended by more than 2,500 hairdressers, saw Electric showcase a series of edgy, catwalk-inspired techniques, with models wearing sheer sportswear from London Fashion Week designer Hemyca. There were also beautiful, graceful presentations from teams such as Japan’s Tadashi Harada and Hong Kong’s Chinology – the latter using the opportunity to send a message of solidarity to the people of France in the wake of the Paris atrocities.

However, it was the home team of KerKer (which has more than 200 salons throughout Korea) who stole the show with a stunning multi-media presentation that saw models performing in front of a 20-metre video wall with pop-art graphics commissioned from young Korean artist Sung Hoon Kim. Meanwhile, Creative HEAD publisher Catherine Handcock led an international panel of judges from Australia, China and Taiwan, among others, to assess the work of more than 200 competitors throughout the day. Organised by the Asian Hairdesigner Association, the AHF Korea marks the expansion of the pan-Asian members’ club; their other annual gathering, in Shanghai, is attended by more than 40,000 hairdressers.

Mark Woolley

SEOUL

CREATIVE HEAD

01/12/2015 16:33

All images on this page: KerKer CREATIVE HEAD

36-43_Scene Jan.indd 8

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01/12/2015 16:33

JOURNEY OF A

LIFETIME

FEEL THE INCREDIBLE THRILL OF COMPETING AGAINST THE BEST

STYLISTS AND COLOURISTS IN THE INDUSTRY IN THE

WELLA PROFESSIONALS TRENDVISION AWARD 2016

> STEP 1 | PHOTOGRAPHIC ENTRY

> STEP 2 | REGIONAL HEATS

It couldn’t be easier to enter!

Simply choose your category COLOR VISION or CREATIVE VISION (NEW FOR 2016) and submit your personal vision of what is current and inspiring.

For those selected by the judges to go through to the Regionals Heats, this is your chance to showcase your work in front of an audience of almost 500.

PHOTOGRAPHIC ENTRY DEADLINE: THURSDAY 24 MARCH 2016

Tues 10 May Wed 11 May Tues 17 May Wed 18 May Mon 29 Aug

Edinburgh Corn Exchange Hilton Deansgate, Manchester EMCC, Nottingham Sofitel London Heathrow (Terminal 5) DoubleTree by Hilton, Dublin

YOU WILL GAIN SO MUCH FROM JUST TAKING PART

IT’S TAKEN ME TO THE NEXT LEVEL OF CREATIVITY

COULD THIS BE YOUR YEAR?

ENTER NOW!

No matter what stage of the competition you get to, there is a fantastic array of experiences and opportunities available to you!

Entry Packs are available from January, request yours now by calling 0845 6018 128 or email wellaevents.im@pg.com

Visit the TrendVision Award UK & Ireland website: www.wella.co.uk/trendvision Become a fan of Wella Professionals @wellapro #tva

MH0526-TV2016 Fellowship DPS CH.indd 1

26/11/2015 10:37

> STEP 3 | UK & IRELAND FINAL

> STEP 4 | INTERNATIONAL TRENDVISION AWARD FINAL

Feel the incredible thrill of seeing your model on stage at the Roundhouse in Camden in front of an audience of 800 people.

The UK & Ireland Gold winners will go on to compete against over 70 national finalists from around the world at the International TrendVision Award Final.

Mon 10 Oct

The Roundhouse, Camden

I LOVED EVERY SECOND OF IT

Sunday 6 November 2016

I FELT SO PROUD OF MY JOURNEY AND HAPPY TO HAVE ACHIEVED THIS WITH MY HARD WORK AND DETERMINATION.

NESTOR SANCHEZ GOMEZ Hob Salons UK Gold and International Platinum Young Talent Winner 2014

MH0526-TV2016 Fellowship DPS CH.indd 2

26/11/2015 10:37

Manchester Covent Garden

WANT TO PARTNER WITH A LEGEND? Richmond

TREVOR SORBIE MBE IS A MAN WE ALL LOOK UP TO, SO IMAGINE WHAT IT WOULD BE LIKE TO GO INTO BUSINESS WITH HIM...

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AWARD-WINNING HAIRDRESSER Trevor Sorbie is looking for ambitious people to help him expand his incredibly successful salon group and take it to new heights.

When you think ‘franchise’ an image of monotone salons with little personality might come to mind, but it doesn’t have to be that way. Whether you have an existing salon and are looking for a change or are keen to open a new salon, Trevor is looking for driven individuals to join a family – his family.

You will have all the support that joining a successful business brings, as well as access to a wealth of experience from the legend himself.

There are currently five Trevor Sorbie salons – Brighton, Manchester and three in London – and Trevor spends time in all of them. As he works so closely with his teams in all the salons, Trevor is keen to make sure that the expansion happens with the right people. “We don’t want it to be too big,

CREATIVE HEAD

01/12/2015 10:57

CR EATIV E HE AD PR OM OT ION

WHY YOU NEED TO BECOME A TREVOR SORBIE SALON • You will join a family that cares about you and your team’s happiness.

• You will have the opportunity to work directly with Trevor and his incredible team.

• You will get support in everything from marketing and PR to the day-to-day business of running a salon.

• You will access better prices including better buying power, which in turn will result in increased profits.

I still want to be able to regularly work with all the salons,” he says. “This small yet strategic expansion also means that we can guarantee that you will not be in competition with another Trevor Sorbie salon as there won’t be another one opened near you.”

The costs attached to having a Trevor Sorbie salon are also lower than conventional franchise operations, with the salon group taking eight per cent of net profit, rather than 10 per cent of the gross.

“I’m not greedy,” explains Trevor. “I want the salon owners to be happy, rewarded for their hard work and making money.”

This is truly a once in a lifetime opportunity to join something special: an amazing salon business led by one of the most respected hairdressers in the world. So make your mark on the hairdressing industry and get in touch today.

Manchester Hampstead

Covent Garden

• Your team will receive unrivalled education support.

To find out how you can join the Trevor Sorbie family, call salon development director Sue Haydon on 07740 909 860 or email suehaydon@trevorsorbie.com in strictest confidence CREATIVE HEAD

46-47_Trevor Sorbie.indd 2

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01/12/2015 10:57

Is your business

craving more customers, a more motivated team, and more profits?

3·6·5

can help you.

Successful Business Coaching for Salons

www.365hair.com

3·6·5 has been providing powerful, results-focused education for salon owners, managers and their teams since 1982.

l

To discover how 3·6·5 could help you to: Increase your profits l Create a more motivated team l Have a price structure that grows your team l Understand if you should use discounting to grow your business visit 365hair.com Alternatively call our friendly team on 0845

659 0015.

50

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CREATIVE HEAD

01/12/2015 11:55

DO DISTURB MEDDLE WITH THE BEAUTY RULES WITH D!SRUPT, THE 2016 COLOR ZOOM COLLECTION FROM GOLDWELL PHOTOGRAPHY BY MARKUS JANS CREATIVE HEAD

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01/12/2015 11:56

CREATIVE HEAD

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CREATIVE HEAD

01/12/2015 11:57

HAIR Global Color Zoom Creative Team. MAKE-UP Stephaine Munz. STYLING Ingo Nahrwold. CREATIVE DIRECTION John Moroney WANT TO GET DISRUPTIVE? The Color Zoom Challenge 2016 opens for entries in February. Find out more in next month’s Creative HEAD

CREATIVE HEAD

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02/12/2015 16:00

Jayne Prigent

BUSINESS

Miss Independent(s) Most Wanted 2015 Best Local Salon Jas Hair’s Jayne Prigent reveals how making friends with local businesses is boosting takings and putting a smile on clients’ faces CELEBRATING 25 YEARS IN BUSINESS is a great achievement; scooping a second Most Wanted Award for Best Local Salon is probably the cherry on top. But Jayne Prigent, founder and director of Jas Hair, and husband Neil, won’t celebrate for long – they’re too busy with all their new friends.

The three salon-strong group is a family business, with Jayne running the people and skills side, and husband Neil leading its business management and marketing while also being a driving force at the vibrant Chamber of Commerce.

“We’ve always been committed to fundraising, collaborating with local businesses and getting personally involved in community-based projects,” says Jayne, whose salon is the creative force behind setting up the successful Salisbury Fashion Week five years ago. “However, being hugely driven, we wanted to do so much more.” And more they did – all by working together with the firms around them.

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Independence days Neil is a director of the Business Improvement District team, which aims to ensure Salisbury is a well-marketed destination and a great place to work and live, while also taking on the role of chair of the Indies Retail Team. “This was key to supporting our own business strategy to reach out and engage with a greater number of local business owners and find promotional partners to get our message to potential new clients,” explains Jayne.

Instrumental was Salisbury Independents Week. Neil reached out to local business owners to take part in a city-wide promotional scheme, offering £1,500 worth of giveaways. This generated more than 20,000 likes on the initiative’s Facebook page, and increased traffic and engagement across Jas Hair’s social media accounts. Its own spa day offer attracted more than 450 entries, many new to the database. Passionate about shopping local – knowing that money spent at a local business generates 3.5 times more wealth for the local economy – the wider promotional activities meant that Jas Hair’s new client numbers increased 15 per cent, takings rose 12 per cent, and 800 email addresses and 500 mobile numbers were collected.

“The most significant success has been cementing new relationships with key business owners, who have lists of customers that are ideal Jas clients,” admits Jayne. “We’ve been able to launch a client loyalty scheme, as well as run direct mail initiatives.”

Overall, the events have created a buzz in the city, with increased footfall in participating businesses.

CREATIVE HEAD

02/12/2015 12:04

Jayne Prigent

BUSINESS

Miss Independent(s) Most Wanted 2015 Best Local Salon Jas Hair’s Jayne Prigent reveals how making friends with local businesses is boosting takings and putting a smile on clients’ faces CELEBRATING 25 YEARS IN BUSINESS is a great achievement; scooping a second Most Wanted Award for Best Local Salon is probably the cherry on top. But Jayne Prigent, founder and director of Jas Hair, and husband Neil, won’t celebrate for long – they’re too busy with all their new friends.

The three salon-strong group is a family business, with Jayne running the people and skills side, and husband Neil leading its business management and marketing while also being a driving force at the vibrant Chamber of Commerce.

“We’ve always been committed to fundraising, collaborating with local businesses and getting personally involved in community-based projects,” says Jayne, whose salon is the creative force behind setting up the successful Salisbury Fashion Week five years ago. “However, being hugely driven, we wanted to do so much more.” And more they did – all by working together with the firms around them.

56

56-57_Jas Hair.indd 1

Independence days Neil is a director of the Business Improvement District team, which aims to ensure Salisbury is a well-marketed destination and a great place to work and live, while also taking on the role of chair of the Indies Retail Team. “This was key to supporting our own business strategy to reach out and engage with a greater number of local business owners and find promotional partners to get our message to potential new clients,” explains Jayne.

Instrumental was Salisbury Independents Week. Neil reached out to local business owners to take part in a city-wide promotional scheme, offering £1,500 worth of giveaways. This generated more than 20,000 likes on the initiative’s Facebook page, and increased traffic and engagement across Jas Hair’s social media accounts. Its own spa day offer attracted more than 450 entries, many new to the database. Passionate about shopping local – knowing that money spent at a local business generates 3.5 times more wealth for the local economy – the wider promotional activities meant that Jas Hair’s new client numbers increased 15 per cent, takings rose 12 per cent, and 800 email addresses and 500 mobile numbers were collected.

“The most significant success has been cementing new relationships with key business owners, who have lists of customers that are ideal Jas clients,” admits Jayne. “We’ve been able to launch a client loyalty scheme, as well as run direct mail initiatives.”

Overall, the events have created a buzz in the city, with increased footfall in participating businesses.

CREATIVE HEAD

02/12/2015 12:04

#LocalHeroes

Delightful and delicious Jayne was keen to find a way to reward clients with a better offering and in a way that was more community-focused. She unveiled RewardME, providing clients with special offers at other local businesses and the chance to earn free in-house hair and beauty services. Clients have a branded key fob that ‘unlocks’ seasonal offers and in three ‘flavours’: RewardME Jas (points earned every salon visit); RewardME Teen (for teenage clients with discounts at teen-friendly firms); and RewardME Partners (clients enjoy promos from restaurants and jewellers). “We’ve benefitted from free publicity in local press and our partners have seen new clients,” says Jayne. Surveys sent out to new and repeat ju s t clients by text help Jas calculate its Guest It ’s n o t a t’ s s th s e in s u b r, Delight Score (GDS). Following RewardME’s g – s o fa b o o m in e te a m h a v e launch, the average GDS is up six per th d r n J a y n e a is e £ 6 8 ,0 0 0 fo l’ s ra cent. “With local businesses approaching s p it a o H h e lp e d t ic to r y D is tr us to get involved, we’re looking forward S a li s b u p p e a l, th a n k s e k tr rs A a ta s S a to introducing new partners and seeing s such a c ti v it ie s th e G r a n d increased loyalty,” says Jayne. acros !

Canyon

CREATIVE HEAD

56-57_Jas Hair.indd 2

10 YEARS

CATCH JAYNE PRIGENT ON 20 AND 21 MARCH 2016 LIVE AT:

CALL 01434 610944 FOR TICKETS 57 01/12/2015 11:58

#LocalHeroes

Delightful and delicious Jayne was keen to find a way to reward clients with a better offering and in a way that was more community-focused. She unveiled RewardME, providing clients with special offers at other local businesses and the chance to earn free in-house hair and beauty services. Clients have a branded key fob that ‘unlocks’ seasonal offers and in three ‘flavours’: RewardME Jas (points earned every salon visit); RewardME Teen (for teenage clients with discounts at teen-friendly firms); and RewardME Partners (clients enjoy promos from restaurants and jewellers). “We’ve benefitted from free publicity in local press and our partners have seen new clients,” says Jayne. Surveys sent out to new and repeat ju s t clients by text help Jas calculate its Guest It ’s n o t a t’ s s th s e in s u b r, Delight Score (GDS). Following RewardME’s g – s o fa b o o m in e te a m h a v e launch, the average GDS is up six per th d r n J a y n e a is e £ 6 8 ,0 0 0 fo l’ s ra cent. “With local businesses approaching s p it a o H h e lp e d t ic to r y D is tr us to get involved, we’re looking forward S a li s b u p p e a l, th a n k s e k tr rs A a ta s S a to introducing new partners and seeing s such a c ti v it ie s th e G r a n d increased loyalty,” says Jayne. acros !

Canyon

CREATIVE HEAD

56-57_Jas Hair.indd 2

10 YEARS

CATCH JAYNE PRIGENT ON 20 AND 21 MARCH 2016 LIVE AT:

CALL 01434 610944 FOR TICKETS 57 01/12/2015 11:58

BRING IT

WHETHER YOU WANT TO GROW YOUR BUSINESS OR HONE YOUR SKILLS, HERE ARE THE BEST

NEW YEAR’S RESOLUTION

NEW YEAR’S RESOLUTION

A good team is one that grows together, which is why 3•6•5’s Coaching for Growth course is a must for any owner or manager. This one-day programme will help you to realise the strengths that lie within your team and will focus on understanding the skills each salon role requires, creating a growth plan and the perfect coaching team.

Retail is a big part of a salon business so make this year the year your revenue rockets. Get on a business course to find out what sells. There are many good retail courses for you to pick from, but we recommend The Redken Specialist programme. It will help you understand merchandising, communication and the client’s salon journey.

BE MORE TEAM FOCUSED

DATE: 13 JUNE LOCATION: AYLESBURY PRICE: DEPENDENT ON

MEMBERSHIP CONTACT: 0845 659 0015 or 365hair.com

NEW YEAR’S RESOLUTION

IMPROVE CUSTOMER SERVICE

You offer exemplary services and your stylists are some of the best in the business, but your clientele isn’t growing – it could be your customer service. Discover how to ensure the best service becomes part of your salon’s DNA with ghd and awardwinning salon owner, Ken Picton. During this one-day course you will gain a better understanding in marketing, communication and how your website can become key to a successful strategy.

DATE: 25 JULY LOCATION: GHD LONDON

STUDIO PRICE: £200+VAT CONTACT: 0845 330 1133 or seminars@ghdhair.com

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GROW YOUR RETAIL

DATE AND LOCATION: 3

AND 4 FEBRUARY, 1 AND 2 JUNE, LONDON; 22 AND 23 FEBRUARY, MANCHESTER PRICE: £150 CONTACT: 0800 028 3448

NEW YEAR’S RESOLUTION

BECOME A MASTER CUTTER

Creative Cutting by Schwarzkopf Professional is a one-day course all about discovering your inner creativity. It’s taught by an award-winning guest artist, who will share hints and tips to provide clients with new and exciting styles.

DATE: 18 MAY LOCATION: LONDON PRICE: £200 CONTACT: 020 7724 7931

Developing your cutting skills is an ongoing endeavour, so brush up on them to ensure you can offer your clients the very latest styles. Learn new cutting concepts with award-winning

hairdresser Shane Bennett on The National Masters course by Goldwell.

DATE: 29 FEBRUARY AND 22 AUGUST LOCATION: GOLDWELL ACADEMY, LONDON PRICE: £175 CONTACT: 020 3540 1200

NEW YEAR’S RESOLUTION OFFER THE BEST IN BRIDAL

Want blushing brides flocking to your salon?

Salon Success has brought together CID Cosmetics and Paul Mitchell to offer you the chance to learn all you need to know about creating the perfect bridal hair and make-up look in one day with its Ultimate Bridal Hair & Make-Up programme.

DATE AND LOCATION:

16 FEBRUARY, SALON SUCCESS, AYLESBURY; 22 FEBRUARY, REILLY DENHOLM HAIRDRESSING, LEIGH PRICE: CID ULTIMATE BRIDAL £200+VAT OR £300+VAT FOR TWO ATTENDEES. PAUL MITCHELL ULTIMATE BRIDAL £99+VAT CONTACT: 0845 659 0011

NEW YEAR’S RESOLUTION GET A LOYAL FOLLOWING OF OLDER CLIENTS

There’s no doubt the over-50s hold the buying power. You already have services catering to your older clients, but make sure your grey-haired clients don’t stray – offer colour

services just for them. Your True Grey in association with True Colour from Wella Professionals is a one-day course that takes a fashion-focused approach to colouring grey/white hair.

DATE AND LOCATION:

29 MARCH, WELLA LONDON STUDIO, LONDON; 2 FEBRUARY, WELLA STUDIO, MANCHESTER; 4 JULY, WELLA POP-UP STUDIO, SCOTLAND PRICE: £180 CONTACT: 0845 601 8128

NEW YEAR’S RESOLUTION OFFER THE LATEST IN COLOUR TECHNIQUES

Last year it was all about make-up contouring, this year it’s all about hair contouring. So discover how you can offer the best colour service through the use of placement and application with Contouring by L’Oréal Professionnel. The one-day course will show you how to correctly identify face shapes and how to place light and dark shades correctly.

DATE: THROUGHOUT THE YEAR LOCATION: NATIONWIDE PRICE: £169 CONTACT: 0800 028 3448 or coursesuk@loreal.com

NEW YEAR’S RESOLUTION GET EDITORIAL

Spend a day with editorial favourite Neil Moodie (he of backstage Burberry fame) and Paul Windle to explore

CREATIVE HEAD

02/12/2015 12:05

ON!

#Education

COURSES TO MAKE IT HAPPEN

creative cuts, colour and conceptual editorial, while also getting the chance to see the Windle & Moodie product line in action.

DATE: 1 FEBRUARY LOCATION: WINDLE AND

MOODIE, LONDON

PRICE: FREE CONTACT:

taline@windleandmoodie.com

For those who want to be able to offer styling solutions to any client that walks through their salon door, opt for the Unite Editorial Session Styling course. This looks at classic and advanced styling and up and down hair looks.

DATE: 13 AND 14 NOVEMBER LOCATION: THE HAIR PROJECT,

LONDON

PRICE: £500 CONTACT: 0845 034 0770

NEW YEAR’S RESOLUTION THINK AVANT-GARDE

For stylists who need to feed a genuine artistic hunger, this innovative two-day Avant Garde course from Toni&Guy will inspire and motivate. Led by celebrated avant-garde stars Chie Sato and Indira Schauwecker, you will be taken on a journey from the fundamentals to the complexity of creating bespoke hair pieces.

DATE: ON REQUEST LOCATION: TONI&GUY

ACADEMY, LONDON

or toniandguy.com

CREATIVE HEAD

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TIGI

PRICE: £1,000+VAT CONTACT: 020 7836 0606

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#Education NEW YEAR’S RESOLUTION SOLVE COLOUR PROBLEMS

Become a hair saviour with the Aveda Hair Colour Solutions. The one-day course will teach you how to assess the damage and how to perform corrective applications to restore hair.

DATE: 26 JANUARY, 23

FEBRUARY, 5 APRIL AND 4 MAY LOCATION: ACADEMY, LONDON PRICE: £90 CONTACT: 0370 428 6382 or aberry@aveda.co.uk

NEW YEAR’S RESOLUTION

INCREASE YOUR MAN APPEAL

Men’s grooming is fast becoming a force to be reckoned with so make sure you’re clued up on all things men and their hair with Men’s Focus by TIGI. This intermediate to advanced two-day course offers the latest cutting and styling techniques for men who want personalised cutting and styling ideas.

DATE: 11 TO 12 JANUARY, 6 TO 7 APRIL, 6 TO 7 JUNE, 18 TO 19 JULY, 10 TO 11 OCTOBER LOCATION: TIGI ACADEMY, LONDON PRICE: £590 CONTACT: 020 7228 5999 or uk.education@tigihaircare.com

Boost your razor, scissors and clipper skills with Bumble and bumble’s Men’s Grooming one-day course.

You will learn how to use the tools correctly, and improve your consultation skills.

DATE: THROUGHOUT THE YEAR LOCATION: BUMBLE AND BUMBLE ACADEMY, LONDON PRICE: ON REQUEST CONTACT: 0870 034 6980

NEW YEAR’S RESOLUTION

TIGI

GET ADDITIONAL SERVICES

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Offering brow treatments is one of the easiest ways for a salon to branch into additional services. With High Definition (formerly HD Brows), you can become

an expert in just two days. Its High Definition Brows TwoDay Training Course will give you the skills required to master the High Definition Brows experience and you’ll leave an accredited High Definition Brows stylist.

DATE: THROUGHOUT

THE YEAR

LOCATION: NATIONWIDE PRICE: FIRST STYLIST

£995+VAT; SECOND £595+VAT

CONTACT: 0844 801 3217

NEW YEAR’S RESOLUTION IMPROVE YOUR STYLING

Long hair never goes out of style, which is why we love Trevor Sorbie’s new long hair courses – Long Hair Trends and Long Hair Editorial – taking place at his new Education Space at the London flagship salon. The former aims to improve your ability to create up-dos for any occasion, while the latter looks at the advanced skills needed for long hair with a focus on editorial.

DATE: TBC LOCATION: TREVOR SORBIE

EDUCATION SPACE, LONDON

PRICE: £180 CONTACT:

ukacademy@trevorsorbie.com

If you’re confident with long hair and want to find out how to incorporate the latest fashion trends into your

clients’ hairstyles, then get yourself onto one of Cloud Nine’s Salon Session. For each session, a Cloud Nine stylist will be on hand to teach four key Fashion Weekinspired looks to salons.

DATE: ON DEMAND LOCATION: IN-SALON PRICE: ON APPLICATION CONTACT: 0845 026 7121

NEW YEAR’S RESOLUTION BE INSPIRED

Being in the salon every day can get rather uninspiring, so try Salon I-Deas by Joico to rekindle your passion. The three-day workshop features four techniques created by Joico’s vision director, Gianni Scumaci, and will enhance your creative repertoire.

DATE: THROUGHOUT THE YEAR LOCATION: NATIONWIDE PRICE: ON APPLICATION CONTACT: 0845 071 2326

Another brilliantly inspiring course that will push your creative boundaries is Advanced Creative by HOB Academy. It provides the latest fashion-led techniques and is ideal for those seeking new ideas.

DATE: 7 TO 10 MARCH AND 6 TO 7 JUNE LOCATION: HOB ACADEMY, LONDON PRICE: £480 CONTACT: 020 7485 7272

EDUCATION IN ACTION Dale Hearne, Rush Artistic Team member and educator, reveals how he was able to progress in his career.

“My journey with Rush has been incredible. I started 11 years ago training at the Rush NVQ Academy. Once I received my NVQ Level 2 I qualified as a stylist and have worked my way up the levels through various cutting and colour courses over the years. I now work in the Rush Academy specialising in cutting working with Rush creative director Andy Heasman and work one day a week at Rush Covent Garden.”

CREATIVE HEAD

02/12/2015 12:06

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01/12/2015 16:58

#Education NEW YEAR’S RESOLUTION SPECIALISE IN EXTENSIONS

Keen to build your stylists’ skills? Want to gain client loyalty while also increasing revenue? Then it has to be extensions. If one of your stylists isn’t an expert by now, get them booked onto one of these courses ASAP. Depending on how big an investment you want to make, you can expect to pay anything from £500 to upwards of £1,000 to get a good foundation in how to apply extensions.

Remi Cachet has a range of introductory two-day courses that require an NVQ level 2: Mini, Stick & UltraTip Training

DATE: 11 TO 12 JANUARY LOCATION: REMI CACHET,

STOCKTON-ON-TEES PRICE: £895+VAT INCLUDING STARTER KIT. £250+VAT FOR EACH ADDITIONAL STYLIST CONTACT: 01642 867213

Hot & Cold Fusion Training DATE: 18 TO 19 JANUARY LOCATION: REMI CACHET,

STOCKTON-ON-TEES

PRICE: £1,095+VAT INCLUDING

STARTER KIT. £250+VAT FOR EACH ADDITIONAL STYLIST CONTACT: 01642 867213

For those keen to grow their extension skills and their portfolio, Great Lengths’ Showcase one-day course is hands-on, with live model application and a photography session in a studio location.

DATE: ON DEMAND LOCATION: GREAT LENGTHS

HEADQUARTERS, LEEDS

PRICE: £175+VAT AND

Remi Cachet

READER OFFERrks! course

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Book a Beauty Wo y and online before 31 Januar count. dis t cen receive a 10 per e10 ativ cre e cod Use the . when making your booking

THE COST OF THE HAIR EXTENSIONS CONTACT: 0113 278 1314 or training@greatlengthshair.co.uk

If you’re interested in specialising, Beauty Works Complete Micro Rings course is a good start. It looks at how useful the micro ring can be as it doesn’t need

heat and covers extension methods by using micro rings. You will also receive a Beauty Works Professional starter kit and gain access to the brand’s trade prices.

DATE: THROUGHOUT THE YEAR LOCATION: BEAUTY WORKS

HEADQUARTERS, CHESHIRE

PRICE: £549.99 CONTACT: 0843 289 5198 or

beautyworkspro.co.uk

For an all-round foundation in everything extensions, take a look at the Hairaisers Professional Dual System course. The one-day course will teach you how to use flat and rounded tip extensions and will cover all aspects of the business, as well as marketing support. The course includes a starter kit.

DATE: THROUGHOUT THE YEAR LOCATION: NATIONWIDE PRICE: £540+VAT CONTACT: 020 8965 2500

Become a ‘Racoonista’ with Racoon International’s HotBonded extension course.

This three-day course is two consecutive days at one of the brand’s academies with a follow-up day a month later.

Attendees must have an NVQ Level 2 in Hairdressing.

DATE: THROUGHOUT THE YEAR LOCATION: NATIONWIDE PRICE: £795 CONTACT: 01295 770999 or

RACOONINTERNATIONAL.COM

Want to offer extensions during a client’s lunch break? Get yourself onto Balmain Hair’s Superfast Extension Education course.

This one-day event focuses on super-fast extension techniques. You will learn sectioning, positioning, application, colour matching, aftercare, removal, cutting and finishing.

DATE: ON DEMAND LOCATION: IN THE SALON PRICE: £895, INCLUDING

ADDITIONAL TRAINING SESSION ON LENGTHENING CONTACT: 0800 781 0936

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CREATIVE HEAD Advert:Remi Cachet 31/07/2015 12:07 Page 1

elegant & luxurious hair extensions stylists love to work with. remi cachet offers a range of 100% human hair extensions to suit different budgets and application from pre-bonded (including the revolutionary Ultratipstm and minitipstm), wefts and tape hair.

Supported with an extensive range of equipment & tools to make your life easier, a full aftercare range and haBia accredited training by fellow professional extensionists.

w w w . r e m i c a c h e t . c o m

EVERY STEP YOU TAKE…

WELLA IS THERE FOR YOU. SO WHEN IT COMES TO PLANNING EDUCATION, LOOK NO FURTHER WELLA STRIVES TO INSPIRE and motivate your stylists and colourists while allowing you to tailor your Wella training programme for every level of your team. The brand has more than 90 inspirational guest artists and Art Teams sharing their expertise through events and seminars and a team of 130 education experts to make sure that your career is supported at every step.

NEW FOR 2016

NEW COURSES HAVE BEEN ADDED TO WELLA’S IMPRESSIVE EDUCATIONAL OFFERING THIS YEAR, EACH DESIGNED TO HELP YOU KEEP UP-TO-DATE WITH THE LATEST COLOUR TRENDS AND TECHNIQUES. HERE ARE JUST THREE OF THEM...

YOUR TRUE GREY

This is a must for hairdressers who want to develop their expertise in creating bespoke colour for grey hair.

It allows attendees to: • Explore a contemporary, fashionfocused approach to colouring grey.

• Discover how to overcome potential barriers to grey during consultation with great colour equations.

• Expertly match colour techniques and products to bring out the best in every type of grey hair.

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FREEHAND COLOUR

Those with a solid understanding of colour placement who are looking to take their colour business to the next level will love this course.

Colourists will: • Discover the latest freehand techniques • Explore the key considerations in creating the perfect freehand colour equation for every client, including colour placement.

• Match the right techniques and products to each client.

ADVANCED COLOUR CHANGE

Hairdressers who want to be able to deal with major colour changes should attend this course, which is essential to attend before starting the Wella Master Colour Programme.

Colourists will: • Build skills and confidence.

• Explore the fundamentals of advanced colour change, including the lightening curve and product choices in a hands-on practical workshop.

• Create bespoke homecare packages.

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CR EATIV E HE AD PR OM OT ION

NEW FOR 2016

EDUCATION ON THE GO

Sometimes, no matter how much you want to attend external educational courses, it’s just not possible.

Wella understands this, which is why the brand offers a full range of online seminars that feature product, skill and technique-based learning available on your phone, tablet or laptop. Whether you are looking for information, creative inspiration or are completing your learning plan online, Wella’s expertly designed online learning experiences will set you up for success. Visit wella.co.uk/education to find out more.

EXTRA! EXTRA!

IONAL PROGRAMMES TO CHOOSE FROM

WANT MORE? WELLA HAS SIX INSPIRAT

TRENDVISION AWARD

wanting Perfect for creative hairdressers e their rais and es selv them ge llen to cha stry indu profile within the hairdressing

BUSINESS NETWORK LIVE

XPOSURE

Give your apprentices the opportunity to take their first steps on the competition ladder and go head to head with students nationwide.

Keen to network with the best in the business? Wella’s Business Network Live is a staple in every salon owner’s diary.

RAMME MASTER COLOUR PROG become a Master

Aimed at stylists wanting to salon business.

Colour Expert to help improve

GENERATION NOW Got a rising star in your salon? Wella Professionals’ Generation NOW team offers a spectacular launch pad.

AL CULT TEAM SEBASTIAN PROFESSION astian Professional

DOWNLOAD NOW

ok 2016 is now The Wella Education Bo can also get the available to download. You wella.co.uk at ine onl s full list of course To request a k. o.u g.c etin ark ym or visit wellam 6, call the 201 Book printed Wella Education 8 128 601 5 084 Wella Events Hotline on com pg. m@ ts.i ven or email wellae

If you’re a graduate of the Seb the team for you.

MOB programme, then this is

To book a course, contact your nearest Wella Studio. To receive the Education Book 2016, call 0845 601 8128 or email wellaevents.im@pg.com CREATIVE HEAD

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RAW FOOTAGE THE FRANCESCO GROUP CELEBRATES A STRIPPED BACK AESTHETIC WITH AN ERODED PALETTE OF DUSTY LIMESTONES, KHAKI GREENS AND MUTED VIOLETS PHOTOGRAPHY BY RICHARD MILES CREATIVE HEAD

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HAIR James Earnshaw, Francesco Group. COLOUR Claire Chell, Francesco Group. PRODUCTS Wella Professionals

SEE MORE EXCLUSIVE FASHION ON THE CREATIVE HEAD IPHONE APP, AVAILABLE ON ITUNES CREATIVE HEAD

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ARE YOU SITTING COMFORTABLY? Good, because it’s time for the hottest hair on the high street to get updated for 2016 with the new blow-dry collection from Headmasters PHOTOGRAPHY BY JAMES KEMMENOE

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FOR EVEN MORE AMAZING SHOOTS, GET THE CREATIVE HEAD IPHONE APP NOW 72

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HAIR Headmasters Pro Artistic Team. MAKE-UP Andriani Vasiliou. STYLING Laura Hinton

#CHedit

Get in clo se, Mich ae l Youn g

Lookin g sharp with Errol Dougla s MBE Say cheese, Mark Leeson

In the

A clos e cut with Caro l Joy

frame

De sm on d M urray in fro nt of th e ca me ra

Magic Scissors – Tony Wood’s campaign to raise money for young hairdressers in Uganda – saw a special pair of blades travel the UK, with stylists donating their fee to Lessons for Life. We followed those scissors on tour!

Ja mie Stevens ma kes his ma rk

In Cha rles Wo rthi ngt on MBE's safe han ds Phil Sm ith join s in the fun

Roy al snipper Richard Wa rd doe s his duty

Cele brity style with Tracie Cant

Tony Wood hands the blades to Gary Hooke r

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A dapper Bruce Masefield at the Sassoon Academy

Jaso n Miller tak es the m nort h of the bord er

WANT TO DONATE? Head online to magicscissors.org now!

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Ethicality | Passion | Excellence T H E P R E S E R VAT I O N O F A FA M I LY P H I L O S O P H Y Gold Fever Hair Extensions exclusively use Indian Ritual Hair that is 100% Ethical & Traceable. We personally oversee what we buy and how it is processed in our new bespoke facilities ensuring that only the highest quality product is brought to market.

WWW.GOLDFEVER.COM

SALONS BY INVITATION ONLY