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MAKE COLOUR
JANUARY 2017
DO JU NʼT ST ST OP
£4.50 JANUARY 2017
In print•online•everywhere!
POP
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YOU CAN POP!
CR EATIV E HE AD AD VE RT OR IAL
…WHEN
MAKE A STATEMENT WITH COLOUR THAT WON’T QUIT, WITH POP XG BY PAUL MITCHELL PAUL MITCHELL Professional Hair Color is known worldwide for its portfolio of semi, demi and permanent colour options, all offering exceptional condition, brilliance and shine, and with the new POP XG, colourists everywhere will be able to create every shade of gorgeous. As part of Paul Mitchell’s commitment to keeping hair colour in the salon – where it belongs – the brand has a full range of lighteners and toners that support your salon’s hair colour needs perfectly, as well as an array of marketing support, online resources and education, making it easier than ever to keep colour clients loyal to your salon.
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HAIR Paul Mitchell Artistic Team. PHOTOGRAPHY Sarah Silver. MAKE-UP Vincent Oquendo. WARDROBE Eddie Schachnow.
CR EATIV E HE AD AD VE RT OR IAL
TOP OF THE POPS
CREATE EYE-POPPING COLOUR FOR YOUR CLIENTS IN JUST 30 MINUTES WITH POP XG BY PAUL MITCHELL
THE TIME OF fitting in and being part of the crowd has passed. Soft, gentle shades that would never get noticed have had their moment. Don’t get us wrong, there’s a time and a place for pastel hues, but today people want to stand out from the crowd. Individuality is key – and nothing sets you apart quite like a pop of colour. POP XG by Paul Mitchell puts the power of paint straight into the hands of the colourist. This new direct dye system is simple to use and has a 30-minute processing time – so you can create eye-poppingly gorgeous shades for your clients in their lunch break! The 13 electric intermixable shades don’t require any mixing with developer and provide a long-lasting pop of colour for up to six weeks, depending on porosity. With a rich conditioning base for clean, controlled application, POP XG creates soft, shiny and even end results quickly and easily. Help your clients to be top of the pops with POP XG by Paul Mitchell.
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MAKE A SPLASH! • 13 ELECTRIC SHADES • RICH CONDITIONING BASE • LONG-LASTING DURABILITY • PROVIDES A POP OF COLOUR FOR UP TO SIX WEEKS
IT CAN ONLY BE POP XG BY PAUL MITCHELL
Experience the power of POP XG for yourself today. Paul Mitchell Professional Hair Color is available exclusively from Salon Success. To find out more, call 0845 659 0011 or visit salon-success.co.uk
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CREATIVE HEAD EDUCATION
'"I m next!"
OUR FEATURED ARTIST IN JANUARY IS RICHARD ASHFORTH
Richard Ashforth, international creative director of Saco and founder of NOISE, talks hair, music and fashion...
GET INTO THE GROOVE FROM 1 JANUARY
education
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HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION
13/12/2016 16:09
© 2016 Beautyge Brands USA, Inc. All Rights Reserved.
DO YOU
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TAKES? YOU COULD
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WITH HYALURONIC ACID & SOY PROTEIN
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(1) Consumer test done in 2014 on 2,123 women who color their hair. (2) Independent Laboratory Test. (3) Expert Grading Sensorial Test.
FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM
Highlighting Toners Illuminating lightweight toner sprays with a metallic sheen. Change your look and hair colour instantly! Experiment with techniques and trend-led looks, then simply wash out and start again.
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Editor’s letter
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JOIN US! IT’S JANUARY, so no doubt you’ll be seeing lots of “New Year! New You!” messages everywhere. But come February, how many of us are still knocking back kale juice and running five miles at 5am? My promise to you is to help you keep your salon business healthy all year round. How? Let’s start with our Space supplement, packed with inspiration and practical advice on kitting out a new salon, or refreshing an existing one. Then we have our Most Wanted Business Thinker, Mark Woolley, lifting the lid on what’s keeping the spark alight at Electric Hairdressing (page 56). He’ll be on stage at our newlook Salon Smart business event come March – turn to page 50 to see what we have planned (it’s going to be EPIC). Merge all that with tips on building revenue and client confidence through services aimed at thinning hair, and collections from Headmasters and Windle & Moodie that are laser-focused on hair that clients actually want, and you have a bumper start to 2017. Now, ditch that kale juice, grab a coffee and dive in…
Amanda Nottage Editor
Happy 2017 – here’s to a bumper year of Creative HEAD events! First up: The Coterie, taking place in London on Monday 23 January. With a stellar panel of experts, we’ll be exploring a new diversity in beauty that’s smashing classic stereotypes. Book now! Want to grow your business? Get to Salon Smart. Our two-day networking event takes place on 19 to 20 March, with a packed programme featuring talks and workshops delivered by inspiring industry names including The It List Entrepreneur Ky Wilson and the legendary Charles Worthington MBE, with insight from salon groups and so many more! For more information about Creative HEAD events, visit creativeheadmag.com/events
Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015
amanda@alfol.co.uk Creative HEAD Magazine
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@creativeheadmag
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VITAPLEX_AD_CREATIVE_HEAD[RHP].pdf
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January
WHAT’S INSIDE 56
76 FASHION
The new Headmasters blow-dry collection
ELECTRIC STORM
Most Wanted Business Thinker, Mark Woolley, on how he built his brand
84
ON THE COVER Hair by Paul Mitchell
FREE INSIDE
SCENE
The news from TrendVision, The Coterie and an evening with Sam McKnight
EDITOR
STAFF WRITER/SUB EDITOR
AMANDA NOTTAGE
ANNA SAMSON
DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY
DEPUTY EDITOR
ADVERTISING
BETH DAVIE
LAURA TUCKER
SPECIAL PROJECTS MANAGER JOANNA ANDERSEN
ART DIRECTOR
CLASSIFIED EXECUTIVE
NICK JABBAL
DAVID HAMMOND
PUBLISHER CATHERINE HANDCOCK
CHIEF SUB EDITOR ADAM WOOD
creativeheadmag.com
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Creative HEAD Magazine
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Print Week’s Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
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Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
SALONS SHRUG OFF LOW WAGES REP
Many trained stylists are paid above the National Living Wage (NLW), according to research from the NHF. The poll found that, on average, stylists with more than two years’ experience are paid between £8.02 and £9.17 an hour, while experienced barbers are paid between £8.07 and £8.90 an hour – the NLW (for over-25s) is currently £7.20 an hour. “Hairdressing has been in the spotlight around low pay,” said NHF chief executive Hilary Hall. “But this survey shows that reputation is unfounded.” However, the NLW is rising from April, along with the National Minimum Wage (NMW) – for the second time in six months. Chancellor Philip Hammond announced the increases in his Autumn Statement. While the NLW rise is 10p lower than expected, rising from £7.20 to £7.50 an hour, the rise in NMW rates, to £4.05 an hour for those aged 16 to 17, £5.60 for 18 to 20 year olds and £7.05 for those aged 21 to 24, were unanticipated. The NHF’s president, Agnes Leonard, said: “Some salon owners will struggle to absorb these additional costs so we will see reduced hours, staff laid off or even closures.” Karine Jackson, owner of Karine Jackson Hair & Beauty, is worried: “Our pension scheme is kicking in at the same time and the money has to come from somewhere. We will probably have a price increase.” The National Minimum Wage for apprentices is also rising from £3.40 an hour to £3.50 in April. However, Ian Marshall, owner of Spargo Hairdressing, fears salons will have to employ fewer apprentices. “We spend on average £6,400 per assistant per year just on in-house training without all the external courses that’s also provided, but something is going to have to give,” he said.
LOOKING TO REFRESH YOUR SALON? See the Salon Ambience brochure with this issue!
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They’ve got our vote! THE HARINGTONS Artistic Team, led by Kathryn Dartnell, dazzled the great and the good of the fashion world at the Graduate Fashion Week House of Parliament Catwalk Show. As the official hair team for the Graduate Fashion Week show, each member used an arsenal of L’Oréal Professionnel products to create a red carpet updo with an edge, which perfectly set off the collections from the award-winning 2016 fashion design graduates.
LEGENDARY STYLIST LEONARD PASSES AWAY ICONIC HAIRDRESSER Leonard Lewis has died at the age of 78. Known as Leonard of Mayfair, he was most famous as the stylist who gave Twiggy her era-defining crop. His five-storey Mayfair salon was synonymous with the Swinging ’60s and was an incredible talent factory – protégés included John Frieda, Nicky Clarke, Daniel Galvin and Michael Van Clarke. Leonard also enjoyed a successful career working on the films of Stanley Kubrick, including A Clockwork Orange, with Leonard cutting in the famous looks rather than styling wigs for the actors.
CREATIVE HEAD
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#CHedit MY month
AHEAD
What January has in store for... SEE CHARLES SPEAK AT 20 MARCH AT THE PARK PLAZA, LONDON
CHARLES WORTHINGTON CELEBRATES APPRENTICES CHARLES WORTHINGTON Salons showcased the best of its up-and-coming talent at its annual Apprentice Awards. Held at the L’Oréal Academy in Hammersmith, London, the awards were an opportunity for apprentices to show what they had learned. Each apprentice presented a model on stage, which was then judged by Charles Worthington MBE, Creative HEAD’s deputy editor, Beth Davie, and ghd’s creative educator for London and South East, Jordan Thomas. Katie Herrero won the group one category, as well as winning the Colour Inspirational Award, while Maxine Hanson came top in the group two category.
MATTHEW LUKE INTRODUCES BARBER CLUB
L’Oréal Professionnel targets hairdressers’ health
L’ORÉAL PROFESSIONNEL has launched an app for hairdressers as part of an initiative to combat musculoskeletal disorders (MSDs). The 15’ Coach app was developed with the Global Alliance for Musculoskeletal Health and L’Oréal Professionnel hopes the app will train hairdressers how to avoid MSDs with a 15-minute daily exercise regime. Musculoskeletal disorders represent 75 per cent of job-related health issues in hairdressers, such as severe back and neck pains and carpal tunnel syndrome. Free to download, the app features a warm-up, and advice on postures and stretching. “We will be encouraging students to get on board with the workout sessions,” said Darren Oram, education director at L’Oréal Professionnel and L’Oréal Professionnel Products Division Academies.
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FOLLOWING THE success of the Blow Dry Pass, which won Matthew Sockalingum the Most Wanted 2016 Award for Innovation, the salon owner has unveiled The Barber Club at his Matthew Luke Professional salons. The Barber Club offers unlimited haircuts and shaves for a set price each month and a client can pop into a Matthew Luke salon at any time on any day, as often as they like. “The Blow Dry Pass was such a success,” said Matthew. “I have seen an increase in men’s salon visits so I saw an opportunity to offer a subscription for them too. The advantages of clients paying monthly is that it’s a managed cost, but also a committed one. It creates loyalty and good habits.”
SEE MATTHEW SPEAK AT 20 MARCH AT THE PARK PLAZA, LONDON
ALAN SIMPSON
CONTEMPORARY SALONS January is a busy month for Contemporary. We start with our franchisee meeting, and preparing for our Annual Awards, which celebrates individual achievement and has an amazing hair show by the Artistic Team. We’re also planning a photoshoot to enter into the L’Oréal Colour Trophy.
PERRY PATRASZEWSKI BLUE TIT
We’re opening a salon in HM Prison Wandsworth, where we will be training prisoners to cut hair. Once they have served their time, we hope they will become a manager at the salon or be offered a job in one of our other salons. I’m also climbing Kilimanjaro to raise money for Great Ormond Street Hospital.
Congratulations to the 21 new Color Creatives! The Goldwell mentoring programme aims to nurture new talent and members can look forward to a year of mentoring by Mark Leeson, training and inspiration, and developing their skillset.
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R I S I N G S TA R
PHOTOGRAPHY Tom Cubis. MAKE-UP Cristiana Maxim.
#CHedit
WHY DID YOU WANT TO BE A HAIRDRESSER? Because I love being creative – I’ve always had an interest in how someone could transform their look by just a cut, colour or style, it intrigues me! I also come from a creative background – my mum and sister work in fashion so I’ve always had a good eye for it!
SARA BERGANTINI AGE: 21 SALON: SINÉAD KELLY LONDON
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? There have been so many, first winning the UK L’Oréal Colour Trophy along with my colleague Vas Mikellides. That was the most overwhelming and fantastic experience I have ever been through! To win it is such an honour – and to be up against the best salons in the UK, too. My second highlight has to be the International L’Oréal Style & Colour Trophy in Lisbon, where I won the Young Talent award! I never thought at the age of 21 I would have accomplished so much and come so far in my career already. It’s a satisfying feeling – and emotional!
WHAT’S YOUR DREAM HAIRDRESSING GIG? To showcase my hair work at London Fashion Week or as a show at the L’Oréal Colour Trophy Final. I would love for it to be recognised and something people remember!
WANT TO FIND OUT MORE about the L’Oréal Colour Trophy? Head to lorealcolourtrophy.com 18
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WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I would like to produce my own photographic collection, something very creative!
CREATIVE HEAD
15/12/2016 10:23
THE perfect FORMULA COLOUR PLUS CONDITIONING MINUS THE COMMITMENT – THE DEMI FROM PAUL MITCHELL IS THE ANSWER
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Break it DOWN WITH UNLIMITED POSSIBILITIES FOR COLOUR CREATION, TAKE A CLOSER LOOK AT THE DEMI BY PAUL MITCHELL
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CR EATIV E HE AD AD VE RT OR IAL
27 INTERMIXABLE SHADES
Yes, you read that right! 27! These shades, including clear, make for a full spectrum of colours so every client will find a tone that suits them, be it a subtle sheen or a vivid hue.
GEL CONSISTENCY
When the liquid colour is mixed into a gel, it will stay in place for added precision – ideal for bottle and brush application.
GENTLE CONDITIONING FORMULA
Don’t compromise on condition – this deposit-only, no-ammonia colour cares for the hair leaving it feeling silky and strong.
EXCEPTIONAL SHINE
By keeping the hair in optimum health, you’ve got the potential for maximum shine, giving hair a gloriously glossy finish.
LONG-LASTING
The Demi keeps hair looking rich and bright for four to six weeks.
GOODBYE GREYS
It provides perfect coverage that blends even the most stubborn silver strands, while remaining gentle on mature or weakened hair.
TOP COAT
Even colour-shy clients will be won over by a glossy, clear top coat, which will intensely condition the hair and add shine.
UPGRADE BLONDES
Offer an add-on service to refine light tones and give your clients the blonde they crave.
REFRESH AND RENEW
Bring faded colour back to life and add a boost of health to tired strands.
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WHY YOU NEED THE DEMI BY PAUL MITCHELL IN YOUR SALON…
1. It gives your clients colour without commitment and lets them pick a new shade every time they visit.
2. Combines the strength of a demi-permanent colour with the shine of a permanent dye.
3. Creates results fast and has minimal waiting time.
4. The no-fuss application means less mess
for you and your client.
5. You can say goodbye to dull natural colours
and hello to exciting new shades.
6. Use it as a toner for the perfect finish on
lightened hair.
8.
7. Keeps colour looking rich and glossy for longer.
Conditions the hair as you colour, leaving it feeling soft and silky.
9. Blends greys for a colour that your client loves. 10. Use The Demi Clear as a top coat for an iridescent
HAIR Paul Mitchell Artistic Team. PHOTOGRAPHY Philippe Salomon. MAKE-UP Fiona Styles. WARDROBE Bobette Cohen.
TOP 10 finishing touch.
Hit refresh on your colour business with The Demi by Paul Mitchell. Call 0845 659 0011 or visit salon-success.co.uk for more information
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FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...
A GIFT WORTH MORE THAN
£33
FOR EVERY SUBSCRIBER*
YOU’LL ENJOY...
CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 PAUL MITCHELL TEA TREE SCALP CARE KIT, WORTH £33.70. FIVE LUCKY SUBSCRIBERS WILL RECEIVE THE ENTIRE PAUL MITCHELL TEA TREE SCALP CARE SYSTEM, FEATURING ANTI-THINNING SHAMPOO, ANTI-THINNING CONDITIONER AND ANTI-THINNING TONIC, WORTH £89.80.
*TO SUBSCRIBE
AND FOR FULL TERMS AND CONDITIONS VISIT CREATIVEHEADMAG.COM/MAGAZINE OR CALL 01434 610935
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For fine-haired lovers of the luxe who often struggle with heavy treatments, tell them about new Oil Reflections Light Luminous Reflective Oil from Wella Professionals. Its pearlescent reflects turn the shine up to 11!
RRP £15.50 01202 595 700
FreePlay Clay Lightener is Joico’s first lightener that stays moist and doesn’t budge while you’re getting your paint on – and it lifts hair up to seven levels without foils.
wella.co.uk
IN-SALON SERVICE 0845 071 2326 joicoeurope.com
With its blend of botanicals to help promote healthy hair and scalp in three steps, the Scalp Care line-up from Paul Mitchell’s Tea Tree range is bound to be popular. We love the Tonic!
RRP FROM £7.25 0845 659 0011
Every client loves to feel special, that what you’re doing for them is tailored to suit. That’s what’s so compelling about the revamped Dualsenses range from Goldwell – it’s all about finding the perfect match for everyone in your chair. With nine line-ups to choose from, the range has built-in colour protection to make shades last longer. And most irresistably, Dualsenses delivers instant results, both visible and touchable. Wow clients in the salon, and then encourage them to take their tailored selection home. RRP FROM £11 020 3540 1200 goldwell.co.uk
salon-success.co.uk
Want to secure a swingy flip or a nobudge bouffant? Grab Bumble and bumble’s new Strong Finish hairspray. It has a clever resin blend to keep styles in place, and an easy-peasy twist-lock nozzle.
RRP £22 0808 281 0234 bumbleandbumble.co.uk
Montibello’s Cromatone Colouring Cream delivers a luminous, longlasting, permanent colour that wipes out greys… all while being kind to hair and scalp.
IN SALON SERVICE 01264 334466 montibello.com
With titanium blades, a low noise feature, patented StayCool technology and a five-speed motor, the Electric Head Jog Titanium Pro-Air Clipper from Hair Tools will be a barber’s new BFF – oh, and it’s cordless!
RRP APPROX. £99 01924 466999 hairtools.co.uk
Ensure your guys are dressed for success with American Crew’s new masculine fragrance, Win – we love the fresh top notes of bergamot and mandarin.
RRP £35
020 7391 7440
americancrew.com
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Welcome the hot new look for Affinage's hero styling range, Mode - and there are five new products too. We think Dream Cream, an illuminating blow dry cream, will fly off shelves...
Aveda Men Pure-Formance Thickening Paste uses amla that’s sustainably sourced from India to instantly expand each strand of hair. Clever!
RRP FROM £9 01794 527111
RRP £21.50 0370 034 2380
affinage.com
aveda.co.uk
CREATIVE HEAD
15/12/2016 10:27
#CHedit
STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS
LAUNCH OF THE MONTH
LOOK AT THE UK High Street and you can’t help but recognise that it’s colour that’s exciting women when it comes to hair trends right now, rather than precise cuts. Pastels are still popular, ombres are still dipping and dying, brighter hues just keep growing… and this isn’t limited to just the youth market, either. Well, Paul Mitchell has it sussed with its latest additions to its colour portfolio. First up is the bold and the beautiful Pop XG, perfect for those clients for whom rainbow hair is a lifestyle choice! Shine is off the chart, and these shades don’t just disappear after a week or so. Then you’ve got The Demi – with 27 intermixable shades, it lasts four to six weeks and blends even the most stubborn grey. Oh, and the Clear is a virtual top coat varnish for locks, sealing in condition for the most gorgeous iridescent gloss.
IN-SALON SERVICES 0845 659 0011 salon-success.co.uk
IT’S ALL ABOUT... SMOOTHING BRUSHES The ikoo e-styler has 37 individual ceramic plates housed within rubber to smooth and straighten when brushed slowly through hair. The choice of colours is impressive, too – we’re in love with this cotton candy shade!
RRP FROM £119 0118 930 2338 ikoo-brush.co.uk
CREATIVE HEAD
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A great retail item to have on your salon’s shelf, the DAFNI Go is a handy heated styling brush that can be popped in a gym bag/handbag/suitcase for sleek tresses when on the move!
RRP £99.99 020 8773 7846/IAN@NEWERA-PRODUCTS.COM newera-distribution.com
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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON
IN ASSOCIATION WITH
THIS MONTH: BEAT THE JANUARY BLUES!
{
THE SERVICE
}
LET’S REBOOT YOUR CLIENTS’ COLOUR! New Year’s resolutions – it’s all green juice and hot yoga, so let’s encourage clients to add some TLC to their hair, too! It’s time to reboot, refuel and nourish. L’Oréal Professionnel gives you the perfect menu to tempt clients this January, so they can leave flat shades and artificial brashness behind. The Colour Reboot service gently cleanses unwanted tones and lifts out excess colour ready for their ‘new you’ to shine through. And just as their bodies and minds need a little time in the gym and the spa to bounce back from the demands of the festive season, hair that’s been left looking dull and faded deserves an intensive shot of brilliance. Step forward the Colour Refuel service: natural gloss restored. And naturally, both services use Smartbond as the essential ingredient! Come on, it's time to get the glow on...
{
GET THE LOOK
}
#We’reLoving
This gorgeous Smartbond transformation by L’Oréal Professionnel ID Artist Lloyd Court at Seanhanna salons! Want it? Recreate it for your clients using these steps… 1. Use INOA 1/2 4 and INOA 1/2 4.8 (1:1) + 20 vol on the mid-band and roots 2. Balayage the ends using Blond Studio Platinium Plus + 40 vol 3. Tone using INOA 6.66 and INOA 5.60 + 20 vol, alternating in slices on dry hair
Go to @lorealprouk on Instagram to see more transformations. Don’t forget to share your own using @lorealprouk #lorealpro #smartbond
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SMARTBOND
}
CR EATIV E HE AD AD VE RT OR IAL
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Stuart Holmes Salon
CONSULTATION TOOLS
Stuart Holmes Salon
{
£13,875 INCREASE YOUR PROFITS WITH SMARTBOND
Are your clients looking to liven things up now that we’ve hit the New Year? Then make sure you have L’Oréal Professionnel’s Style My Hair app on your phone. It’s the first app to give hairdressers the power to offer a total makeover experience to their clients and the perfect tool for you to use to start conversations in the salon. Clients can test the hottest looks on a photo of themselves and try different colours by clicking on the shades of blonde, browns, auburns, coppers or greys, then choose the right effect: uniform, grown out, highlights, Ombré or Sombré… it’s playtime! And with personalised advice on L’Oréal Professionnel products, it also helps boost retail. Make sure you’ve got this in your pocket at ALL times… Download free at iTunes and Google Play
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THE RETAIL
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Your client has a fresh new colour and wants to keep it looking radiant for as long as possible. Tell them about Vitamino Color A•OX shampoo. It’s enriched with an anti-oxidant complex and UV filters, and leaves coloured hair feeling instantly soft.
CREATIVE HEAD
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That’s how much turnover the Stuart Holmes Salon in Cheltenham made in just three months from Smartbond, the revolutionary new bonding agent from L’Oréal Professionnel. The team did in excess of 500 applications in 12 weeks – so just imagine what Smartbond can do for your salon’s bottom line! Encourage clients to use it when they have their hair coloured and they’ll enjoy stronger, shinier hair! Stuart shares his top tips on how to sell Smartbond...
1. Get your team to use Smartbond on their hair to show off the benefits 2. Tell clients about the long-term benefits of using Smartbond 3. Explain how Smartbond can achieve the colour they want without damage Katie Allan at Charles Worthington Salons
TOTAL APPINESS
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THE COURSE
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GET CREATIVE IN 2017! Want to get more creative and more confident in colour? Katie Allan, creative manager at Charles Worthington Salons, has enjoyed a meteoric rise through the brand’s ranks. In her Creative Colour course, Katie will take you through the thought process of a Master Colourist, while showcasing techniques and formulas inspired by the worlds of fashion and celebrity. This is the woman whose freehand technique ‘Layage’ won her column inches in the Daily Mail! Book your place now for her 28 March session in London. Head online to lorealprofessionnel. co.uk or call the gorgeous new look L’Oréal Professionnel London Academy on 0800 028 3448
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THE BUSINESS EDIT FROM INSIDE
THE SALON
PHIL JACKSON BRAVO HAIR
We offer Club Bravo, which won the Most Wanted Award for Innovation in 2015, and when we were devising it we looked at how best to run it. There’s a big difference between a membership scheme and a credit agreement, the subtlety was thrashed out in a court case regarding gym membership. For our purposes, it comes down to cancellation. If you sign a person up for a 12-month agreement and they can’t back out of it, that’s a credit agreement, governed by the Consumer Credit Act, you have to register as a credit provider and there’s a raft of strict regulations which come with it. Registration with the FCA was in the thousands when I looked into it. A membership means the client can cancel, it’s easier to sell if a client knows they can get out of it. Let the banks be the horrible money lenders and we’ll stick to making people feel great.
IS 0% FINANCING THE FUTURE FOR HIGHER SALON INCOME? EXTENSIONS SPECIALIST Tatiana Karelina has launched a 12-month interest-free financing package to its clients in the salon as part of its Annual Membership programme, called TK 365. Each client receives one new set of micro-ring extensions and three maintenance appointments per calendar year, as well as two personalised styling sessions and entry into quarterly draws during the year to win a luxury holiday. Packages are nothing new, but the financing element is more unusual. Clients can spread the cost over a 12-month period at no extra charge. Could this be a good idea for more salons to help guarantee an income stream during the year or is it the beginning of increased admin headaches and costs? Shawn Frazer, Tatiana Karelina’s business development director, admits the introduction has been quite complicated. “We had to convince the underwriters that this was a viable idea, as they hadn’t considered it for a hair salon. Normally they offer it for high end goods but not services,” he explains. “We had to get a consumer credit license from the Financial Conduct Authority (FCA) which is a lengthy application. My background as an investment banker and being currently licensed as fit and proper by the FCA helped. Once this was all in place, we created an annual package, of which the zero per cent financing is the core.” “Post-implementation admin is minimal as we have a third-party platform to run the
credit application, documents and so on. The process is simple – the client makes a credit application either in the salon or remotely, gets approved, comes in and pays the deposit and then we receive the balance from the third party a few days later.” “While a ‘buy now, pay later’ scheme is appealing, salon owners should be mindful,” warns Lauren Pope, chief executive of Hair Rehab London Professional. “Every client’s aftercare procedure varies. This means that maintenance appointments could be more frequent than anticipated, in which case salons have sold themselves short. We offer a two-week payment timeframe, which is in line with our business model.” Matthew Sockalingum, founder of Matthew Luke and winner of the Most Wanted Award for Innovation 2016 for his Blow Dry Pass subscription scheme, is all for investigating innovative ways to boost client spend and loyalty but has concerns over financing. “The risk as a salon owner is that they cancel the payment and are gone!” he says. “Also, if we’re supplying a full head of hair and application time, they have received the full product at once. The risk for the business is that we simply supply the full product on day one and do not collect future payments. It’s a great idea to change the way the consumer pays, but the actual product would need to be paid in full by the time they leave. Then they could offer a payment plan for maintenance.”
WWW.BARBERSPOLE.COM
British Handmade & Bespoke Barbers Poles, Repairs & Renovations, Parts Available, Revolving & Non-Revolving, Flag Poles, Window Stickers, Neck Wool Urns, All UV Stabilized 40
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CREATIVE HEAD
15/12/2016 10:33
#BusinessEdit
The Numbers Game THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
PR & MARKETING
FEW OF OUR reader panel has a set budget for salon PR and Marketing. Social media is a firm favourite – it’s quick, cheap and effective. The majority of our panel prefer to delegate PR to a team member, rather than employ an agency or recruit a specific member of staff. However, for Ruby Mane, owner of Ruby Mane in Farnham, having a team member to do marketing and PR “is on my wish list but revenue and profit cannot currently support another staff member”. She adds: “However, I do believe there is now a cost to the growth of the business by not having someone in this role.”
10.2%
80% 52% use 71% use a manufacturer measure specialist marketing agency
marketing materials
word of mouth social media (especially Facebook) website
The phone doesn’t stop ringing when we use Facebook – each time we’ve done it, the feature ran for just over a week and then we stopped it, as by then it’s done what we wanted it to do! STEVE EVANS, THE HAIRDRESSERS, DROITWICH
WAS THE AVERAGE PERCENTAGE OF RETAIL IN AUGUST TURNOVER
£43.35
WAS THE AVERAGE CLIENT SPEND
11.69%
return on investment
The top PR methods
OF AVERAGE TOTAL CLIENTS WERE NEW CLIENTS
HOW WAS BUSINESS IN OCTOBER 2016 HOW WAS BUSINESS IN OCTOBER 2016 COMPARED WITH OCTOBER 2015? COMPARED WITH SEPTEMBER 2016?
declining
38%
steady 24%
growing 38%
declining
35%
steady 10%
growing 55%
A LOYALTY programme should be part of any long-term marketing strategy. Each return visit is an opportunity to motivate clients to come in more often, discover new services, buy complementary products and make them so happy that they spread the word – the perfect PRs for your salon! A digitised client database should be a real tool to achieving this – many hairdressers don’t reap the benefits of their client data because client files are not completed correctly and information is missing. The right software can help you get the best out of your client database and provide you with the tools to put in place a real loyalty programme. Use email marketing for big value with little money, and also send out texts – 90 per cent of recipients read them. You can also animate customer retention and encourage positive communication with coupons handed out to your clients in person. Morgane Brosset is marketing director at software provider Ikosoft. Visit Ikosoft.com
CREATIVE HEAD
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Is your
business
craving more customers, a more motivated team, and more profits?
3·6·5
can help you.
“Headmasters has been involved with 3·6·5 since 1984, being one of its founder members. Today we still find the industry specific education provided by 3·6·5 to be invaluable for both our managers and franchisees.” John Sanders, Chairman of the Headmasters Salon Group
Providing powerful, results-focused education for salon owners, managers and their teams since 1982; 3·6·5 has helped salon owners including Lee Stafford and the Headmasters salon group to run more profitable businesses.
WHY DO PEOPLE LEAVE? IT'S ABOUT A LACK OF OPPORTUNITIES, SAYS KEN WEST KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5
The Salon Management Masterclass
is your introduction to 3·6·5. Unlock the potential of your business with this industry-leading education programme.
Successful Business Coaching for Salons
www.365hair.com 0845 659 0015
A CONCERNED SALON OWNER recently contacted me because they kept losing team members. They were even considering cutting training – they felt that they were spending a lot of money growing their team and failing to see the returns they would have liked. I could have given an obvious response, such as: ‘You’re not paying them enough, or you’re not being nice to them’ but I felt that the salon owner deserved a more considered answer. I thought about it and considered the many reasons that team members give for leaving… and I had a light bulb moment. Apart from maternity or relocation, most people leave because someone else has offered them a fabulous new opportunity. My conclusion then was that the reason most people leave is because of a lack of opportunities. This still might seem like an answer that doesn’t really give you an answer, but let’s look at a couple of reasons that people often give for leaving. First, let’s look at the most obvious one:
MORE MONEY I would never say that you should merely pay people more in order to keep them – in fact this is often absolutely the wrong thing to do – but be honest with yourself and think about what you as a salon owner are in control of. Is your pricing structure providing the potential for a stylist to earn a good salary? Do some simple maths and look at what each of your team are charging and the number of clients they are serving each week and see if they can easily earn a reasonable salary. Is it possible for them, with
CREATIVE HEAD
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SALON SPACE TO LET SEE KEN WEST SPEAK AT 20 MARCH AT THE PARK PLAZA, LONDON
a realistic amount of effort, to change reasonable to good? If you currently feel that you can’t raise your prices to enable your team to earn enough, then consider your product. You will have heard me say before that when people pay £70 for afternoon tea at The Ritz they are certainly not buying sandwiches, tea and scones. If you truly understand what people ‘buy’, then you will begin to understand how you can raise your prices. It’s not only pricing that can affect earnings though. Is your salon and your marketing attracting enough new clients not only to maintain your clientele but also to grow it? How many new clients are you retaining beyond three visits? Most salons monitor second visit clients but rarely monitor four visits and beyond. Now let’s consider another reason:
To book
your place or to discover more about how 3·6·5 could help your business, call 0845 659 0015 or visit 365hair.com
3·6·5 provides a friendly, fun and encouraging learning environment where you will spend time with other, like-minded salon owners. Over the course of a day and a half of education, our 3·6·5 coaches will focus on the three P’s within your business: people, productivity and profit. We will share thought provoking ideas and introduce new systems enabling you to look at your business from a fresh and positive perspective.
SETTING UP THEIR OWN SALON If you have a great team member that you know and love and who wants their own business then why not do it together? Surely this is a win/win situation? You win because they don’t leave you and they win because they can benefit from your wisdom and experience. There are multiple ways to do this, which could be an article in its own right, but surely it’s worth considering? Now I urge you to think of all the other reasons that people give for leaving, and consider how this could have been prevented had you provided the right opportunities before someone else did. It’s far better to regularly spend time with each of your team to establish what their aims and ambitions are and how you can help them to achieve them. At 3•6•5 we have a set of ‘Guidelines to Greatness’ and number 21 is: ‘Find out what people want and help them to achieve it.’ Wise words indeed!
Join us at a Salon Management Masterclass to discover: • How to understand when it is safe to raise your prices • How to increase your profitability • How to understand what truly motivates your team • How to develop your management mindset • How discounting could destroy your profits • How to create the perfect team culture.
Prices start at just £199+VAT per person.
PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com
Successful Business Coaching for Salons
www.365hair.com 0845 659 0015 CREATIVE HEAD
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15/12/2016 10:37
#BusinessEdit SARAH OGLESBY MHD PRODUCTIONS
E-LEARNING: HOW, EXACTLY? It makes training accessible anytime, anywhere and on any device. Everyone loves a how-to – just look at your social media feed. However, the quality of many is questionable. MHD Productions only works with established instructors filmed in dedicated studios.
WHAT’S MHDPRO? It’s the world’s first website to feature online training video courses with a City & Guilds CPD Certificate of Recognition, providing lowcost, affordable training.
WHY IS THIS IMPORTANT? Having a recognised certificate provides proof that the stylist is building their skills. The quality of hairdressing and barbering training depends on the person delivering it – some are fantastic, some are not. We seek to standardise training at a high benchmark by working with the best stylists in the world. Use code
CRE204
to save 20 per cent off your first MHDPro course
QA
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
JOHN VIAL
You opened your own salon on Sloane Square – what advice would you give to new salon owners?
@zoeum
The rent at Sloane Square is high, so EVERY centimetre of our salon is considered, not only for the client but also the staff. Keep a contingency, there is always something to be uncovered once you start creating your space. What keeps you awake at night?
@RadiantHairC
Diet Coke! On a serious note, the only way I have ever learned to keep calm and not stressed is to make a list. There is a sense of satisfaction from ticking off things and writing down points, even if they are problems, contains them. What inspires you the most?
@easydryint
Sadly the three women who inspired me most have all died in the past few years. My mother, Louise Wilson and Zaha Hadid. Having said that I love being surrounded by young people, I think it’s because they are so positive. You’ve worked backstage at LC:M for a few seasons now. What is it about men’s trends that particularly engages you?
@beautyjournoSJ
I felt there was a space for some real creativity within the men’s arena, I have had a relationship with Central St Martins and its MA course for more than 20 years now and I have seen how many new designers were choosing to work on menswear… I love being part of a new movement. It’s why I enjoy my role as global influencer for Revlon Professional! Next issue: Most Wanted Creative Talent Errol Douglas MBE. Tweet us at @creativeheadmag
Insider Insight
49%
Supported by
The average increase in bookings you could see filling empty appointment slots on your off-peak days. A great way to beat the January blues, right? Yield pricing isn’t new – think airlines, hotels and restaurants. Customers are used to paying less when things are quieter and salon appointments are no exception. 43% of the bookings Treatwell send salons are to help fill their empty off-peak slots. And the top Treatwell tip? Find your quiet times and try discounts of at least 20% to make it compelling for clients.
To learn about more ways Treatwell could help your business, visit treatwell.co.uk/business or call 0330 100 3515
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13/12/2016 17:47
CH_Jan.Feb issue.ZALON.29.11.16..pdf
1
30/11/2016
12:11:02
C
M
Y
CM
MY
CY
Available in single use and Salon Size (5 applications), from your local wholesaler.
CMY
K
www.zalonlondon.com Zalon Colour Remover, distributed worldwide by Hair Tools Ltd
Watch the video
#BusinessEdit
BUSINESS OPENINGS UP BUT STAFF DOWN FOR SALONS
APPRENTICESHIPS WARNING
THE NHF has expressed its dismay after the government confirmed salons and barber shops in England will be forced to contribute to the cost of taking on older trainees under its new funding model for apprenticeships, due to be introduced from this May. Under the plans outlined by the Department for Education, employers with fewer than 50 employees will not have to pay anything if they are taking on apprentices aged 16 to 18. However, even very small employers will be expected to pay 10 per cent towards the cost of older apprentices, or those aged 19 to 24, unless they are in care or have an education or healthcare plan. The decision has raised fears it will make it much harder for potentially talented people to come into hairdressing at a later age, such as if they’ve stayed on at college or school up to 18 or have tried out another career option first.
Bridie Thorne, Pride Hairdressing
OCTOBER’S EMPLOYMENT tribunal ruling that taxi firm Uber must stop treating its drivers as self-employed and offer them the same rights as employees could have far-reaching implications for hair salons and barber shops that use selfemployed people, the NHF has warned. The ruling meant Uber lost the right to classify its UK drivers as self-employed, and so should pay them the National Living Wage or National Minimum Wage if aged under 25 as well as offer paid holiday leave and paid rest breaks. However, as, at the time of writing, Uber was expected to appeal against the ruling, the precise legal implications for salons remain unclear. NHF chief executive Hilary Hall said: “The Uber case has brought all forms of self-employment into the spotlight. The difficulty is, until the legal process has run its course, it is impossible to know precisely what those implications will be.”
Kieren Goldspint, Taylors & Co
Uber ruling ‘could have industry implications’
BRITAIN’S HAIRDRESSING, barbering and beauty industry has enjoyed a slight increase in businesses opening, latest statistics from the NHF have confirmed. The number of hairdressing, barbering and beauty businesses increased by two per cent to 40,590 in the 12 months from August 2015 to August 2016. However, despite the industry expanding, the number of people working in salons actually went down by five per cent in the same period. This suggests salon owners have cut back on staff numbers, argued NHF chief executive Hilary Hall, but could also be an indication that the trend towards self-employment is continuing, not only for people renting chairs or treatment rooms in salons but also for mobile freelancers. There was a three per cent increase in the number of very small salons (up to four employees), which now accounted for 69 per cent of all hair and beauty businesses. At the same time, the figures revealed a similar three per cent increase in businesses with turnover of less than £49,000, suggesting these businesses were being staffed by primarily self-employed people. At the other end of the scale, there had been a four per cent increase in the largest salons, or those with turnover above £250,000. Hilary predicted that, similar to what has happened in recent years with coffee shops, this trend will continue as large chains and franchises establish, expand and grow their brands. By comparison, the number of medium-sized businesses with turnover in the £50,000 to £250,000 range had dropped by three per cent.
Britain’s Best reveals winners BRIDIE THORNE from Pride Hairdressing & Barber Shop in Gloucester and Kieren Goldspint from Taylors & Co in Brighouse are this year’s NHF Britain’s Best champions, winning Ladies Champion and Men’s Champion respectively. The winners of the NHF’s Photographic Stylist of the Year competition are: • Amy Johnson, Headromance, Portsmouth – Ladies Fashion Look (students and trainees) • Ross Charles, Ross Charles Salon, York – Ladies Fashion Look • Naomi Brooks, The Hair Sanctuary, Manchester – Female Afro-Caribbean Fashion Look • Nathan Pinder, Ross Charles Salon, York – Male Afro-Caribbean Fashion Look • Craig Simpson, Copperfields Hair & Beauty, Perth – Men’s Fashion Look • David Baker, The Vault Hair and Spa, Esher – Ladies Fashion Collection To see a full list of the winners visit britainsbest.me. A gallery of the winning images can be seen at nhf.info.
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 30
030_NHF Jan.indd 1
CREATIVE HEAD
15/12/2016 10:43
Whether you’re big or small, an artist or a geek (or both!), Merlin is the solution you need!
Merlin Solo
Merlin Light
The best choice for lone stylists, Solo lets you bill, book appointments, manage your stock list, your services and your client files.
Light is the way to go if you have several employees and want all the features of the Solo package with a full range of dedicated reports to go with it.
Price (software only) £350 ex VAT
Price (software only) £500 ex VAT
Merlin Pro
Merlin Air
The ultimate in salon management, Merlin Pro gives you access to a whole host of powerful tools to let you manage every aspect of your business in complete confidence. With a full marketing suite, complete stock control, finegrain business analysis and employee wage and bonus management, you won’t miss a trick with Merlin Pro!
If you swear by the web and don’t want to tie up funds, you’ll love our new baby! Merlin Air - the web version of Merlin. Air is simple to use, accessible and innovative, with features such as billing, appointments, client synchronisation. Coming soon in 2017. Price £15 ex VAT per month
Price (software only) £1000 ex VAT
Merlin Solo and Merlin Light can be expanded with modules*. *Stock, Employee, Marketing and Loyalty modules.
© Photos : Dominique Daher / Kenza Le Bas • © Coiffures : Wilfrid Karloff / Eric Pfalzgraf
www.ikosoft.com 0121 288 0877
Unleash
#LCT17
THE STAR IN YOU! THE L’ORÉAL COLOUR TROPHY, THE WORLD’S LONGEST RUNNING HAIR CONTEST IS NOW OPEN FOR ENTRIES. OPEN TO ALL SALONS NATIONWIDE – IT IS TIME TO REVEAL THE STAR IN YOU
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lorealprouk
@lorealprouk
CR EATIV E HE AD AD VE RT OR IAL
THE SWEAT, THE TEARS, the jangling nerves, the breathless anticipation, the roar of the audience, the heat of the spotlight, the explosion of glitter, the L’Oréal Colour Trophy in your hands. Can you imagine it? It’s the moment of a lifetime – careers boosted, business booming. The star inside you is primed to make its entrance onto the stage – are you ready to unleash it? The L’Oréal Colour Trophy 2017 is open for entries on 3 January, and this year could see YOU on the cover of Creative HEAD magazine with the trophy aloft! Whether you’re a big name in Belgravia or a niche shop in Shropshire, this is a democratic contest that’s open to ALL – and you don’t even need to be a L’Oréal Professionnel salon to enter! The longest running live hairdressing competition in the world, the L’Oréal Colour Trophy is inspiration incarnate, each year sharing the opportunity with hundreds of salons across the UK to get creative. The L’Oréal Colour Trophy puts the focus on colour and fashion, challenging you to create an on-trend, beautiful look that you can show off in your window – you’ll have clients old and new craving your creation! And that’s not all… the Men’s Image Award is a brilliant illustration of modern barbering, while the Afro Award, sponsored by Mizani, shows off the talent behind textured hair. And for the next generation there’s the Star Award, for the hot young colourist setting hues ablaze in 2017! And for the champion, there are rewards galore! Not only do you get to take your trophy home, but you also win a trip to the fashion capital of the world, Paris, to take part in a winners’ shoot (think about how those pictures will look in your salon!) and there will be increased exposure and industry accolade. You will even find yourself involved in a shoot for a national style bible… Are you ready to unleash the star in you?
WE WON!
SINÉAD KELLY LONDON, BARNES
“Winning the 2016 L’Oréal Colour Trophy has been such a rewarding experience for us. Since opening seven years ago I’ve always dreamed of my team lifting that prestigious award. We’ve come close – we’ve reached the grand final four times – so it made me so proud to see my team win and enjoy all the recognition that goes with it! Not only has it has raised our profile in the industry, but also there’s such a buzz in the salon with clients. Maybe most importantly the team’s creative juices are flowing. And we’re not stopping here - we’re certainly looking forward to winning more this year!”
HOW TO ENTER LCT17 Head to lorealcolourtrophy.com... 1. BUILD your personal profile 2. Choose your CATEGORY 3. COMPLETE your ENTRY FORM ONLINE and upload your photo (no more than 1 year old) 4. SUBMIT your application before 28 February 2017 Please consult full L’Oréal Colour Trophy terms & conditions before entering
@lorealprouk
#LCT17
Is 2017 your year to win? Go to lorealcolourtrophy.com to get all the information you could possibly need and enter NOW! Alternatively 020 8762 4617 for more information
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Grand Final 2016 Show, Hair by The Rush Artistic Team
Entering its 62nd year as the world’s longest running live hairdressing competition, The L’Oréal Colour Trophy is here for 2017. Celebrating professional hair, colour and fashion, this is your opportunity to reveal your creative talents to the nation. Enter today at WWW.LOREALCOLOURTROPHY.COM
@LOREALPROUK
#LCT17
#LOREALPRO
WHAT MAKES YOUR DREAM JOB?
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Sian Quinn
Suzanne Alphonse
IF IT’S A CHANCE TO BE CREATIVE, GAIN EDUCATION OR TO DEVELOP YOUR CAREER, HEADMASTERS WANTS TO HEAR FROM YOU. DISCOVER HOW THE SALON GROUP HAS HELPED TWO RISING STARS ALREADY…
SIAN QUINN AND SUZANNE ALPHONSE started their hairdressing careers with Headmasters and can’t imagine ever working for another company. They reveal what the 50-strong salon group has done for them and why they believe everyone’s dream job should be working for Headmasters.
CREATIVE HEAD: What do you love about your job? SIAN QUINN: “I love my job because I get to be part of the Artistic Team, which means my work is very varied. Also a lot of my clients are bloggers, models and magazine editors and I do photoshoots and shows at London Fashion Week. SUZANNE ALPHONSE: “I love my job because of the variety. I could be teaching hair-up, colour, men’s, afro or curly on any given day. I also love the interaction.” CH: Why did you choose Headmasters? SQ: “I trained with Headmasters and as I have progressed in my career and become more aware of other companies, it’s cemented my love for the brand. I love that all our imagery is aimed at our clients and, therefore, it is all beautiful hair.” SA: “Headmasters was an obvious choice for me when I made the transition from make-up to hair. I love that there are no limitations on the looks that I can create within the salon.” CH: What has been your most memorable moment working with Headmasters? SQ: “For me it was when I got to fly to the Netherlands to do a show for M&S. We were styling hair all day for the show, which was attended by Dutch royalty. It was really exciting.”
CREATIVE HEAD
13/12/2016 17:39
CR EATIV E HE AD AD VE RT OR IAL
HEADMASTERS IS EXPANDING ITS ART TEAM! TO FIND OUT MORE, CALL 0345 459 7782 OR VISIT HEADMASTERS.COM/JOBS
@HMInspires
SA: “I worked on a shoot when I first joined the Art Team with Jonathan Soons for Good Housekeeping. It was a series of makeovers for wives of soldiers that were fighting in Afghanistan and weren’t able to come back for Christmas. One makeover we did was for a wife whose partner had died and after the makeover I remember her expressing so much thanks and that we’d made her feel amazing.” CH: Where do you see yourself in five years’ time? SQ: “I want to remain involved with writing and teaching Headmasters’ courses. I’m always striving to learn new things and the exciting thing is that there are always new techniques and products, so in five years it will all be different.” SA: “Already in the eight years that I have been with Headmasters I feel I have accomplished so much. But education is where my main passion lies so in five years I see myself really taking it to the next level in a new Academy.” CH: What advice would you give someone thinking about becoming a stylist? SQ: “If you’re creative and passionate, go for it! You will spend hours on your feet, but there’s nothing more rewarding than making someone feel glamorous and confident.” SA: “You need to have passion and be willing to work hard. Be prepared for good days and bad days. However, once you are qualified it is such a satisfying job. That feeling when you have a client that isn’t happy about their image and in 45 minutes you can completely turn that around? There are not many other jobs you can get that feeling from.” For more information on joining Headmasters, call 0345 459 7782, email jobs@headmasters.com or visit headmasters.com/jobs CREATIVE HEAD
036-037_Headmasters.indd 2
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BEAUTIFUL, FASHIONABLE, CONFIDENCE-BOOSTING HAIR IMAGES CREATED BY THE HEADMASTERS ARTISTIC TEAM
JOIN THE HEADMASTERS ARTISTIC TEAM Be part of educating others internationally as well as working on stage at Salon International, backstage at London Fashion Week and working with top hair stylists and celebrities We provide great training and personal development Increase your earning potential by calling 0345 459 7782 or visit www.headmasters.com/jobs
STYLE YOUR CAREER HEADMASTERS has 57 salons in UK, Norway & Sweden
For hair and fashion professionals
JOIN THE CONVERSATION creativeheadmag.com/thecoterie
58-59_Coterie.indd 1
01434 610933
events@alfol.co.uk
13/12/2016 17:20
SPONSORED BY
LONDON MONDAY 23 JANUARY 2017 THE GENUINE ARTICLE
TATTOOS, PIERCINGS, GENDER FLUIDITY… JOIN THE COTERIE FOR A CONVERSATION ON HOW A NEW DIVERSITY IN BEAUTY IS BREAKING AWAY FROM THE USUAL CLASSIC STEREOTYPES
WITH CHRISTEL LUNDQVIST HAIRDRESSER/OWNER OF LONDON SALON, STIL NICOLA MOULTON BEAUTY AND HEALTH DIRECTOR AT VOGUE SARAH GUILD DIRECTOR OF PR AT BEAUTYMART MORE NAMES TO BE CONFIRMED
BUY TICKETS
AT CREATIVEHEADMAG.COM/THECOTERIE OR CALL 01434 610933
£25 EACH OR TWO FOR £40
INCLUDES DRINKS, CANAPÉS AND A GIFT FROM TIGI COTERIE MEMBERS GO FREE
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15/12/2016 12:16
RIGHT ABOUT NOW
GETTING THE RIGHT EDUCATION, THE RIGHT SUPPORT, AT THE RIGHT TIME AND IN THE RIGHT WAY CAN SEEM AN IMPOSSIBLE DREAM. THIS IS WHY WELLA EDUCATION IS COMMITTED TO GETTING IT RIGHT FOR YOU, FROM THE START, TO HELP YOU REALISE YOUR GOALS AND GROW YOUR BUSINESS RIGHT AWAY
WITH SO MANY educational offerings out there, it can be hard to make sure you pick the perfect one for you and your team. Wella aims to make your decision easier by making its range of courses available in the best way for you, whether that’s at one of the Wella Studios across the country, in the convenience of your own salon, on location at a venue near you, or online with new Wella eEducation via your tablet, phone or PC – so you can learn anytime, anywhere.
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WELLA EDUCATION IS ALL ABOUT YOU AND YOUR NEEDS. HERE’S AN IN-DEPTH LOOK AT HOW WELLA IS BRINGING ITS EDUCATION TO YOU: l WELLA STUDIO NETWORK Wella’s studios are at the heart of its educational offering. In October 2016, the brand opened its new, state-of-the-art Wella World Studio London at One The Strand to keep inspiring and exciting you.
! READER OFFStER udio
Book any Wella ace in course taking pl and ry ua br Fe January or receive to 0’ e1 iv at re ‘C quote blished pu e th f 10 per cent of course price*
CREATIVE HEAD
15/12/2016 10:46
CR EATIV E HE AD AD VE RT OR IAL
“At Cheynes, we believe Wella Professionals is at the heart of the industry. We feel the brand genuinely cares about our business and its education programme is definitely a major factor in the growth of our business”
THE WELLA EDUCATION BOOK 2017 is now available! Visit wella.co.uk/education to view all 2017 courses and to find out how to book. Or for your own copy of the Education Book 2017, email wellaevents@cotyinc.com or call 0845 6018 128
PAUL ADAMCZUK, CHEYNES HAIRDRESSING AND WELLA GUEST ARTIST
ESPECIALLY FOR YOU!
in January and February 2017 in the Wella World Studio London, Wella Studio Manchester or Wella Pop Up Studio Scotland.
*Discount code must be quoted on booking. Cannot be used with any other offer. Discount only applies to courses taking place
ation can All in-salon educ sure it en to e be tailor-mad siness bu e th th bo meets s of ed ne e and creativ your salon
l IN-SALON AND
ON-LOCATION AT A VENUE NEAR YOU
Wella offers a comprehensive programme of education available to you and your team in the convenience of your own salon or at a collective session.
l NEW eEDUCATION The eEducation platform (wella.co.uk/education) is a one-of-a-kind tool for hairdressers that offers online seminars, tutorials and stepby-steps. It gives you free access to approximately 150 interactive course modules that can be completed in just five minutes each and a selection of step-by-step videos created by Wella UK guest artists, such as D&J Ambrose, HOB Salons, Marc Antoni and Sanrizz.
“Wella Studios are so much more than learning hubs. When you step inside, you can feel the atmosphere – it’s alive, it’s exciting and it’s inspiring. This is the best place on the planet to learn how to become a better hairdresser” ROBERT EATON, RUSSELL EATON SALONS AND WELLA PROFESSIONALS COLOUR CLUB MEMBER AND MOST WANTED COLOUR EXPERT
The Wella Education programme is designed to support the entire salon team in their career aspirations and grow your salon’s business. There are four levels of education, from Discovery to Master Craft, covering Colour & Movement; Inspiration; Care, Cut & Style; Business; Colleges; Competitions and Events; and Inspirational Mentoring programmes. All of this is brought to you by a 90-strong education team, dedicated to ensuring Wella continues to lead the way in education, inspiration and supporting hairdressers and salons to help make their dreams a reality.
To find out more, contact your Wella account manager, call 0845 6018 128 or visit www.wella.co.uk/education CREATIVE HEAD
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It’s what you came here for… Clients go to your salon to look fabulous and feel confident – and giving them what they want just got easier with the revamped Dualsenses by Goldwell CLIENTS DON’T go to a hair salon just because they need a haircut. They want to feel that beautiful hair is achievable and they want to feel they’re looking their best. As a stylist you know what beautiful hair looks and feels like. That it’s about the health of the hair as well as cut and style. This is why Goldwell has worked with stylists worldwide to redevelop the new Dualsenses, because healthy hair starts with good care. The new and improved Dualsenses features nine ranges to provide for every client – Color, Color Extra Rich, Blondes & Highlights, Silver, Rich Repair, Just Smooth, Ultra Volume, Curly Twist and Scalp Specialist.
THE NEW DUALSENSES FEATURES: l New design and upgraded technology for better performance l Instantly visible and touchable results l Built-in colour protection l Improved FadeStopFormula that’s as gentle as pure water
Cutting-edge technology makes Dualsenses stand out – its microPROtec complex helps distribute essential care ingredients quickly throughout the hair for instant results you can see and feel. All of the Dualsenses products* also contain colour protection to reduce colour fade, while the Dualsenses shampoos** have the added bonus of the improved FadeStopFormula. As gentle as pure water, this formula helps reduce colour wash-out during shampooing. But the colour technology doesn’t stop there. Your client’s colour will have never looked more brilliant thanks to new Luminescine technology, which transforms non-visible UV light into visible shine. This unique colour technology features in all of the Dualsenses colour segments so your clients will be able to maintain and enhance their colour results at home for as long as possible. So remember: microPROtec complex + FadeStopFormula + Luminescine = colour brilliance!
NEW! For unruly and frizzy hair, Just Smooth provides incredible manageability and frizz control, leaving hair feeling soft and with a brilliant shine
Beautiful hair is in your hands with Dualsenses by Goldwell. To find out more, call 020 3540 1200 or visit goldwell.co.uk 44
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NEW DUALSENSES IGN RANGES REVAMPED STYLES SIGNED TO DE E AR LL WE LD BY GO LIVER EVEN DE TO ND HA GO HAND IN RESULTS. L NA BETTER PROFESSIO WELL’S NEW LD GO OF RT PA THEY’RE D PROVIDE RETAIL SYSTEM AN TERSHIP RN PA THE PERFECT IR. FOR GORGEOUS HA
*Except Sensitive Foam Shampoo, Anti-Hair Loss Spray and Serum, and Bodifying Dry Shampoo. **Except Scalp Specialist Shampoos.
PERFECT PARTNERANSD THE
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MASTER
THE CHALLENGE INTERNATIONAL RECOGNITION FOR YOUR GROUNDBREAKING CREATIVITY AND YOUR BARBERING PROWESS… THOUSANDS OF POUNDS TOO! KITBAGS AT THE READY FOR THE REVLON PROFESSIONAL STYLE MASTERS CONTEST AND THE AMERICAN CREW ALL-STAR CHALLENGE!
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CR EATIV E HE AD AD VE RT OR IAL
Sandra Perovic
THE STAGE IS SET. The city, selected. The catwalk is waiting for its competitors. For the most brilliant barbers and supreme stylists, this is the opportunity of a lifetime. If you’re looking for a platform to test your artistic prowess, your expression and your skills, then you’ve discovered your destination – the Revlon Professional Style Masters Contest and the American Crew All–Star Challenge! Ambitious styling stars can find no better competition for their talents than the Revlon Professional Style Masters Contest. You’re tasked with creating a collection of three looks on one model that illustrate your skills and eye as an artist. Make it through the national photographic judging and the top nine entries are chosen to compete on the international stage, finishing their model in front of a 4,500-strong audience. It’s an
amazing opportunity, and there are cash prizes, too, for the winners – a brilliant boost for any artistic endeavours you may have been dreaming about but couldn’t quite get off the ground. For barbers and men’s hairdressers, winning the American Crew All–Star Challenge is recognition for being THE. BEST. Your challenge is to pull together the perfect cut, model and image to illustrate your take on the American Crew man. And the prize is perfect – 15 finalists spend a week with top grooming experts to perfect the American Crew Menswork method of styling, and then go head to head in a fierce battle with the best groomers on the globe for the All Star trophy, and a cool $10,000 (£7,885)! DON’T This year, at the international final hosted MISS IT! in Brussels, all eyes will be on the UK. Was the 2016 double victory a fluke? Or can ENTRIES ARE NOW TE DA G IN the Brits bring it home in 2017, too? OS CL . EN OP Well, that’s up to YOU – let’s see what RY UA BR IS 15 FE you’re made of!
THE COMPETITIONS
WHICH ONE IS RIGHT FOR YOU?
REVLON PROFESSIONAL STYLE MASTERS
This is your chance to express yourself as an artist and showcase your most creative styling work. The challenge? To create three looks with one model. After an initial round to select each country’s winner, a final top 15 country winners are then hand-picked to present their looks during the contest’s magnificent final show. THE JUDGES: Creative HEAD editor Amanda Nottage, Revlon Professional UK global influencer John Vial, and photographer Richard Miles. THE PRIZE: The global winner receives the coveted Style Masters Gold Trophy and €10,000 (£8,385). There are three other cash prizes awarded to runners up. TO ENTER: Visit stylemasters.com TO KEEP UP with the latest competition news, follow @revlonprofessionaluk on Instagram and Facebook
AMERICAN CREW ALL-STAR CHALLENGE
Think you’re the best men’s stylist in the world? Prove it and enter the American Crew All-Star Challenge! Bring together the cut, the model and the photograph to create your interpretation of the American Crew man. Following an initial round where each country’s winner is chosen, the top nine country winners are whisked away to the grand final. These finalists are then presented to a top panel of judges who will choose the global winner. THE JUDGES: American Crew All-Star Ian Harrold, Barber Barber owner Johnny Baba and a men’s magazine editor. THE PRIZE: The global winner receives the All-Star Challenge trophy and $10,000 (£7,885). TO ENTER: Visit americancrew.com/allstarchallenge TO KEEP UP with the latest competition news, follow @AmericanCrewuk on Instagram and Facebook
To find out more about Revlon Professional and American Crew, call customer services on 020 7391 7440
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IT’S NOT THEM,
IT’S YOU
HIGH STAFF TURNOVER IN THE INDUSTRY SHOWS SALONS HAVE BEEN RESTING ON THEIR LAURELS TOO LONG. MAKING SURE STAFF DON’T BREAK UP WITH YOU NEEDS TO RE-ENTER THE SPOTLIGHT. INVESTMENT IN RETENTION STARTS NOW EMPLOYEE RETENTION HAS become ‘one of today’s most critical staffing challenges’, according to recruitment specialists Robert Half. But with rising wage costs, increased paperwork and the spotlight on gaining new employees/ apprentices, keeping staff in the salon is no longer the main focus for many. However, Rob Stanley, general manager for HOB Salons, argues that retention should always be a priority. This is mainly down to the false economy that comes from a high turnover: you save on education and investment, but lose out in the long run. “With the amount of time and energy it takes to recruit someone and get them trained, it makes sense that keeping the good staff you have should take priority,” he says. Indeed, the hidden cost of high staff turnover is startling. According to a report by economic consultants Oxford
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Economics, it can cost an employer on average £30,000 to replace a single member of staff. The report found that the bulk of the cost came from loss of productivity caused by the time it takes – 28 weeks on average – for a new recruit to get up to speed. The rest came from the replacement search. “While I cannot put a price on how much it costs to replace a lost, good member of staff, I do know that when we lose a stylist we seem to lose at least 40 per cent of their clientele,” says Kerry Mather, owner of KJM. On top of this, younger people are not as hesitant to move on should they find their current situation unsatisfactory. “It’s reported millennials stay in a job on average for two years. This adds particular strain to the time it takes to train new staff, so keeping them is key,” argues Gaynor Hodge, Toni&Guy’s national franchise manager. So how do you improve retention?
CREATIVE HEAD
15/12/2016 10:50
#FutureProof “Employee retention is a huge issue in our industry. Some people are motivated by money but salon owners who recognise and reward employees with opportunities, education and career development have a much better chance of retaining staff. Understanding each employee’s goals is also important.” EMMA BAVIN
DOES MONEY TALK?
According to a survey conducted by Robert Half in 2012, remuneration is still the top reason for employees to leave their jobs. Some 32 per cent of respondents said pay was the primary motivator for their staff – so it is sometimes necessary to increase salary to prevent a staff member leaving. However, the recruitment consultant warns that employers should be wary of breaking the bank for individual employees. If money is their primary motivation, they will probably always be looking elsewhere to increase their earnings. Another way of adding value to pay cheques is through pensions, suggests The Chapel’s co-founder, Amanda Dicker. “We have decided to pay our team members the most amount in pensions contributions, so in two years’ we will be contributing eight per cent on top of their salary,” she says.
TRAINING DAYS
A 2012 Deloitte global survey, Talent 2020, found that when employees were asked to indicate the top factors that would cause them to look for new employment, lack of career progress topped the list. “A salon should create an education plan for every team member and review it constantly,” says Ken West, director of 3•6•5 Education. “Unless a team member can see that you have a plan to help them grow, develop their skills and therefore help them earn more money, then the ambitious ones will look elsewhere.” A global study by staffing firm Randstad found 73 per cent of employers said fostering employee development is important as workers want to ‘feel as though their employer is investing in their future’. Julia Gaudio, owner of Elajé, has found her most successful recruitment tool is the level of education she provides staff. She explains: “The money spent on educating staff is worthwhile because the benefits are highly motivated, well-educated staff in the salon.” Julia currently has one salon manager studying for a degree in trichology at a cost of £10,000 and funded by Elajé, as it was “something personal that she wanted to achieve”. Another way of growing and developing your team is yearly appraisals as these build trust. If, as a manager, you don’t know how an employee would like to grow professionally, you can’t tailor opportunities to meet their needs. Ronnie Marshall, owner of Byron Hairdressing, has found putting the focus on his staff rather than the salon hugely
CREATIVE HEAD
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beneficial. “My policy is to focus discussion on their future,” he says. “Every team member has an ongoing action plan.”
EXTRA BENEFITS
Flexible benefit plans allow employees to customise their own rewards package – and we’re not just talking about retail incentives and tickets to hair events, but the aforementioned increased pension contributions, childcare vouchers, subsidised training and so on. Research conducted by outsourcing specialists Aon Hewitt suggests the number of organisations taking this approach as part of their retention strategy has risen from 62 per cent to 70 per cent in the past year alone. “Toni&Guy offers health care, a bike-towork scheme, high street vouchers, food and drink offers, entertainment, health club discounts, and more,” says Gaynor Hodge. “When it comes to retaining staff, it’s about creating the right environment and experiences for staff that keep them happy and motivated to do their best.”
TIME TO INSPIRE
Ultimately, stylists are creative people, so if what they’re doing doesn’t excite or inspire them, they won’t hang around. “This generation has a new set of motivations and priorities, such as travel and experiences,” says Gaynor. Another way to inspire them is to get them to look inwards. “I prioritise my stylists’ mental and physical wellbeing,” says The Chapel’s Amanda Dicker. The Chapel regularly takes its team to ‘retreats’ and last time invited a psychologist to talk to the team. “When asked what they do for a living, stylists will nearly always answer ‘I’m just a hairdresser’, revealing they have no idea just how much they deliver to their clients. I invited counsellors to talk about their work to us and it turns out we have a lot in common. Counsellors foster relationships of trust, encourage others to talk about how they feel and strive to understand the client’s situation,” she says. Ultimately, employees want “varied and meaningful work, opportunities for development and help balancing work and personal lives”, advises HOB’s Rob Stanley. While it probably isn’t possible to retain talented stylists forever, the longer they stay, the better. And don’t forget, your separation might only be temporary. “Many who leave our salon return at some point and we welcome them back,” says Toni&Guy’s Gaynor. So try to make your break up as amicable as possible.
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“THE BEST BUSINESS EVENT I’VE ATTENDED IN THE LAST 25 YEARS” IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
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BUSINESS NETWORKING
19 MARCH – 20 MARCH 2017
LONDON
Great minds, expert insight, real stories, new ideas, and unique opportunities to meet and mix with industry innovators. Want to grow your business? Get to Salon Smart – Creative HEAD’s two-day business networking event in London this March
BOOK TICKETS ON
01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17
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Matthew Sockalingum, Matthew Luke Hairdressing
Steve Rowbottom, Westrow
Ky Wilson, The Social
Katie Katon, George’s Hairdressing
Jane Prigent, Jas Hair Group
Russell-John Barker, Mahogany Hairdressing
Lorenzo Colangelo, The Gallery
Sophia Hilton, Not Another Salon
Monica Teodoro, L’Oréal Professionnel
Ken West, 3.6.5 Education
Laura Hinton, Little Light PR
Tim Binnington, Headmasters
ALL THESE GREAT NAMES
IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
15/12/2016 10:55
Simon Tickler, Salon Success
Lee Stafford, Lee Stafford Education
Zoë Vears, Salon Success
19 MARCH – 20 MARCH 2017
LONDON
Full of bright ideas and real experiences – tried, tested and talked about by real hairdressers – Creative HEAD’s business networking event features a packed line-up of presenters. Hear from them all!
BOOK TICKETS ON
Gareth Williams, Headmasters
BUSINESS NETWORKING
Mark Woolley, Electric Hairdressing
Jonathon Soons, Headmasters Charles Worthington MBE
AND MANY MORE
01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17
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FULL WEEKEND TICKET
£245 PLUS VAT
INCLUDES THREE-COURSE DINNER WITH WINE AND OVERNIGHT ACCOMMODATION WITH FULL ENGLISH BREAKFAST
SUNDAY 19 & MONDAY 20 MARCH
DAY TICKET
£100 PLUS VAT MONDAY 20 MARCH
Inspiring presentations, engaging conversations, practical workshops, topical debates, exclusive creative performances, a gala reception with dinner – and a stunning 4-star venue, the Park Plaza Riverbank hotel in London… Creative HEAD’s business networking event is the full package
IN PARTNERSHIP WITH ASSOCIATE SPONSORS
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BUSINESS NETWORKING
19 MARCH – 20 MARCH 2017
LONDON
DON’T MISS OUT BOOK YOUR TICKETS NOW ON
01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17
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HE’S ELECTRIC! BUSINESS THINKER
MARK WOOLLEY HAS BUILT A BUSINESS AROUND EXCEEDING CLIENT EXPECTATIONS AND WITH THE MOST WANTED BUSINESS THINKER 2016 AWARD UNDER HIS BELT AND A SALON SMART SPEAKER SLOT ON THE HORIZON, THERE’S NO STOPPING HIS YOUNG BRIGHTON BRAND
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CREATIVE HEAD
15/12/2016 10:56
IT TAKES SOME decades to create a globally renowned company. But in just under 10 years, Mark Woolley has taken Electric Hairdressing from a Brighton-based salon to an international sensation, and it’s all down to his understanding of how clients, education and business go together. “Electric is built around exceeding client expectations and, like ripples in a pond, everything emanates from that,” says Mark, who set up the company in 2007. “This whole process for us is a journey – our objectives grow all the time along with our brand.” Learning is key to allowing this development to take place, and Electric is the perfect place for budding stylists to grow. “Education is at the core of everything,” says Mark. “We get school leavers and we teach them how to be a qualified stylist, we give them ongoing, bespoke education that guides them towards success. I personally sign off all of our trainees when they pass our rigorous Magnificent Seven tests and become Electric stylists, and then I sit down with them to discuss their goals and establish a future development plan.” This personal approach has nurtured a strong team that is close-knit in and out of the workplace. “On every second
CREATIVE HEAD
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Monday we pay for Electric’s staff to come to Brighton for staff seminars. I encourage the use of our hashtag #ElectricFamily company-wide to share our experiences with each other inside and outside of the company. Electric is all about spotting potential in people, developing them and helping them to achieve success for themselves and the brand that they are part of.” In order to strengthen his team, Mark realises the importance of leading by example on the salon floor. “I model the behaviour I want to see in my team: I maintain a busy column to keep me connected to clients and I make sure I’m seen in each of my six salons every week. Being there allows me to set a positive service benchmark,” explains Mark. “I meet regularly with my management team and key staff, but if any team member wants to talk to me, I want to listen. This honesty and openness helps my staff trust and be trusted.” With his salons proving to be such a success, in 2010 Mark launched the Electric Professional product line, which has now grown to become an 11-piece range of shampoos, conditioners, treatments and styling products. “I worked with
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#BusinessThinker
one of the world’s leading formulation chemists to produce our range using only the best ingredients. The range works on a prescriptiontype basis with us being able to recommend different products to different people.” Electric’s range is now distributed across the globe and the brand offers a support package to go alongside it, they’ve so far taken their roadshow as far afield as China, Taiwan and the US. But simply creating these products wasn’t enough for Mark, so he dreamt up with a unique way of giving his products a luxury twist along with an extra personal touch. “The Fortnum & Mason flagship store was the first to house our first Electric Dispensary. It’s an ecofriendly shampoo and conditioner dispensing service that contains formulas tailor-made to each client.” The products are dispensed into beautiful bottles designed by Mark himself – and there will be new designs by top secret artists launching soon. Mark is also moving the Electric head office to a new hub in the Sussex countryside. A medieval barn will house a photographic studio and the Electric products will be produced onsite too. He says: “The basis behind this concept has spawned from the fact I get my best ideas when I’m in open surroundings. The Electric hub will consist of bright rooms overlooking the countryside, while being completely eco-friendly and self-sufficient.” So it’s no wonder Mark was crowned Business Thinker at the 2016 Most Wanted Awards, a defining moment in his career. “Having judged other categories at the awards before, I know how hard it is to win because of the very high standard of entries. I felt so honoured to win because the Most Wanted Awards have such credibility. Any hairdresser knows that getting up on stage is great, but it felt amazing to get up in front of such an accomplished crowd, at such a breath-taking venue.” Mark is a fast becoming an industry leader and is flying the flag for British hairdressing – but who does he admire? “My inspiration is drawn from entrepreneurs such as Richard Branson, who put personal values and endless commitment into their brand but don’t make it all about them. I am inspired by icons that have a cult following – one that has a strong creative imperative and even stronger purpose.”
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SPEAKER MAIN STAGE
17 20 MARCH 20
CREATIVE HEAD
15/12/2016 10:57
BUSINESS HOW-TO GUIDES
BECAUSE RUNNING A SALON IS COMPLICATED ENOUGH The no-nonsense guide to launching your business
The no-nonsense guide to PR & marketing
The no-nonsense guide to team building
The no-nonsense guide to customer experience
Start your own salon
Build a better team
Get noticed
The perfect client journey
Your name, your way – now take the first step
Educate and motivate your glamour squad
Make sure everyone’s talking about your business
Ensure your clients enjoy the whole ride, not just the destination
NOW BACK IN STOCK! 01 STARTASALONaw.indd 1
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02 BUILDATEAMaw.indd 1
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The no-nonsense guide to rules and regulations
The no-nonsense guide to expansion and franchising
Red tape and headaches
Branching out
All the xtras
Minimise the stress of running a salon
For salon owners who want more
A salon isn’t just about hair
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05 HTG_Red Tape_GW6AW.indd 1
11/08/2015 15:11
branching_outAW.indd 1
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The no nonsense uide to retail and merchandising
The no-nonsense guide to additional services
Sell, sell, sell! Pump up the profits from your shelves
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CR EATIV E HE AD AD VE RT OR IAL
LEARN THE
RULES.
THEN BREAK
! S E L U R E H T
WITH TIGI EDUCATION, YOU’LL GET THE TOOLS AND THE OPPORTUNITY TO BE A REVOLUTIONARY THIS YEAR WILL be different. You know you need something more, something else. You know you need to push yourself, push your team, push your business. You need something to light the touchpaper within, to inspire and educate you to illuminate a new way. You don’t want the same as before. You want rulebreakers, shapeshifters, revolutionaries… you need TIGI. TIGI Education’s philosophy is simple: share knowledge to inspire and motivate hairdressers around the globe. From academy-based courses to intimate in-salon training, regional events and seminars and global shows, its groundbreaking education has something for everyone that will help build teams, carve a career and boost business growth. Opportunity is at hand, too. Educational programmes, such as Inspirational Youth, Session Team and TIGI Collective give you the chance to expand your personal experiences and challenge yourself to be the best hairdresser you can be. You also have the TIGI International Creative Team leading the way, headed up by the iconic Anthony Mascolo.
This is a close-knit group of creatives who between them have a wealth of experience from salons, session and shows, empowering them to completely understand the needs of both salon-based stylists and colourists, and the creatively ambitious hairdressers. You’ll see their influence across everything TIGI does – the inspirational, on-trend imagery, the constant refreshing of education, the innovation and testing of new products and the promotion of the TIGI way across the world. TIGI does things differently, and the International Creative Team is a brilliant example of that. This team is TIGI’s own, a collective power that comes together for photo shoots, shows and events. Its focus? The creation of new concepts, ideas and techniques, resulting in SHIFT, the 2017 TIGI collection book. It inspires the development of creative courses and is an amazing tool to use in your salon. Combined, this is the fuel for your creative fire – to ignite your inspiration and burn down the established rules to create room for something fresh. Let TIGI Education strike that match... BE INSPIRED! To purchase your copy of SHIFT, email uk.education@tigi.com
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THE E G D E L W O KN
YOU’RE ALL SET TO MAKE 2017 YOUR YEAR OF EDUCATION, BUT WHERE DO YOU START? OUR HAND-PICKED SELECTION OF COURSES FROM TIGI EDUCATION ARE GUARANTEED TO FUEL YOUR TEAM’S SEARCH FOR INSPIRATION AND EXCITEMENT
CREATIVE CUTTING
TIGI’s 2017 cutting and colour collection perfectly captures the mood and tone of the upcoming year, and features edgy cuts, soft shades and plenty of attitude. Now you can be inspired by the collection as the TIGI International Creative Team uses it to give you directional advice and tips, while revealing in-depth information about the collection. This course can be combined with Creative Colour.
WHAT WILL YOU GAIN?
★ Learn the latest cutting techniques to push your creativity ★ Discover how to create the perfect finish with the correct product usage ★ Inspire and progress your daily work with new styling and finishing ideas LEVEL: Advanced DURATION: Two days LOCATION: London
CLASSIC CUTTING
This four-day course is all about mastering the basics. You will learn the foundations of creating any hairstyle with an emphasis on TIGI methodology and terminology.
WHAT WILL YOU GAIN?
★ Increased confidence in fundamental, precision and transient cutting techniques ★ In-depth knowledge of TIGI methodology and terminology ★ Confidence in perfecting TIGI’s core cutting techniques LEVEL: Foundation DURATION: Four days LOCATION: London
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CR EATIV E HE AD AD VE RT OR IAL
MEN’S CLASSICS
CUSTOM COLOUR COLLECTIONS
WHAT WILL YOU GAIN?
WHAT WILL YOU GAIN?
★ Greater confidence in selecting and using TIGI products to create different styles for your male clients
★ Understanding of the TIGI Creative Consultation model to personalise your looks
LEVEL: Foundation DURATION: Two days LOCATION: London
★ Commercial lightening techniques that can be used in your salon work
This is designed for all hairdressers wanting to gain confidence and improve their technical skills in cutting men’s hair. You will learn the foundations of men’s classic shapes and develop your skills in layering, graduation, scissor-over-comb, and vertical, square and round shapes, as well as receive help in how to grow your male clientele.
★ Enhanced skills in men’s classic cutting techniques
CREATIVE COLOUR
This technique-driven course will help you create and customise in-salon services. Supported by the TIGI Creative Consultation model, you will learn how to personalise your colour work, allowing you to deliver the ultimate client experience, as well as confidently create commercial colour palettes to increase customer loyalty.
★ In-depth knowledge of TIGI’s hair colour portfolio
LEVEL: Intermediate DURATION: One day LOCATION: London
As with Creative Cutting, this popular course also uses TIGI’s 2017 cut and colour collection, but to inspire colourists instead. The fabulous TIGI International Creative Team shares works from its latest collection to give you an advanced insight into the technical approaches used to create each of the looks so that you can go back to your salon and confidently create exciting, contemporary and creative results your clients will love. This course can be combined with Creative Cutting.
WHAT WILL YOU GAIN?
★ Creative ways of working with TIGI’s hair colour portfolio ★ Create new and exciting colour techniques ★ Increase confidence in creative colour formulations LEVEL: Advanced DURATION: Two days LOCATION: London Fuel your team’s passion for learning with TIGI Education. To find out more, call 020 7228 5999, email uk.education@tigihaircare.com or use the TIGI app, TIGI 24/7 63
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IN ASSOCIATION WITH
“Something to talk about…” Thinning hair is a real problem for almost half of clients, but often they’re too self-conscious to discuss it. We can help you get that sensitive conversation started
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#ThinningHair
IN THE WORLD of hair, where photoshoots, catwalks and dazzling transformations are celebrated, it’s easy to understand why scalp health isn’t seen as the most glamorous topic. But it is a deeply personal issue for a large number of people. “About 46 per cent of women globally are concerned with thinning hair,” says Marianne Knutson, vice-president of global marketing at Aveda. “But only a quarter of them act on it.” It’s not just older clients that suffer from scalp issues and hair loss – there are numerous causes and they can affect anyone at any time.Your staff need to be able to identify problems, and make clients feel comfortable talking about them. But where to start? Here’s our guide.
Chat with care
Research carried out by Philip Kingsley clinics have found that more than half of women suffering from thinning hair feel anxious as a result. “Most clients find these issues upsetting or embarrassing to talk about openly, and they’re usually not aware there are lots of solutions,” says Fiona Chandler-Day, salon director at Richard Ward Hair & Metrospa. It’s important to raise these issues tactfully and gently. Fiona advises: “Start by asking whether they have noticed any changes with their scalp or hair, whether there is any sensitivity or irritation, and then give them advice on what they can do to tackle the problem before it gets worse – because your hair is only ever as good as your scalp.”
Stock the products
who would be embarrassed to ask in-salon and we sell to some who probably wouldn’t travel to the salon to purchase,” he explains.
Use the right tools
“A specialist scalp camera, such as a Nioxin Nioscope, allows us an insight into the condition of the scalp to better consult with clients and also helps us to monitor progress with hair regrowth,” explains Kay McIntyre, Nioxin UK ambassador. “A scalp camera can identify problems such as dryness or tightness, then you can treat them with a bespoke treatment,” says Fiona Chandler-Day, salon director at Richard Ward Hair & Metrospa. The Kérastase Scalp Purification system uses a mask to draw out impurities before using the Clarisonic Professional brush and a cleanser. A hydrating mask then nourishes the scalp, encouraging hair growth.
Get a little expertise…
It is useful to have at least one member of staff who has some specialised knowledge about scalp health, so invest in some training. “For hairdressers it’s important and valuable knowledge to have if they want to be all-round professionals,” says Brian Plunkett, founder of Trichocare, which offers courses in the field. “Foundation knowledge will enable the hairdresser to identify conditions and offer advice. More indepth training gives the salon or hair professional the option of offering specialist services to attract a new client base.”
…or become an expert
According to research conducted by L’Oréal Professionnel, seven in 10 women want to have fuller hair, and many of them Steven Goldsworthy, owner of Goldsworthy’s Hairdressing and Viviscal Professional ambassador, studied for two years to will be looking to your shelves to find the solution. But can become a trichologist. “My hair specialists can now eradicate products make a difference? “If the diagnosis is correct and misinformation and provide compassion to clients.” any underlying contributing factors are discovered, targeted “You recieve an understanding of the complex thing that is products can be extremely helpful. Just like your skin, you hair,” explains Guy Parsons, a trichologist and founder of the can take simple steps to slow down the ageing process of soon-to-be-launched My Hair Doctor haircare range. “There is your hair,” explains Anabel Kingsley from Philip Kingsley. no better feeling than knowing your expertise has There are plenty of products to choose from that add helped a cancer sufferer regrow their hair.” thickness. “If a flaky scalp is exacerbating hair Finally, be practical. “Due to the level of thinning, anti-microbial shampoos, toners and IE RB SO TREVOR MY sensitivity, consider the salon environment,” scalp masks can also help.” IS RUNNING A NEW THE AT NEW HAIR COURSE TEACH advises Robert Eaton, trichologist and Most Hair growth supplements are also TO IES EM AD AC AL RÉ L’O CUSTOMISE TO W Wanted Colour Expert 2016. “A dedicated popular and Phil Jackson, founder of HO S ER SS RE HAIRD SUFFERING WIGS FOR CLIENTS ING THROUGH space away from the main salon is required Bravo Hairdressing, has launched a GO FROM ALOPECIA OR IT INCLUDES A for consultations, so factor this in.” convenient service. “We moved our Viviscal . PY RA CHEMOTHE UNICATION, LED Professional supplements into a recurring WORKSHOP ON COMMPERTS IN THE BY NURSES AND EX 028 3448 by-post service. Clients like the convenience, FIELD. CALL 0800 TION occasionally we get one or two people FOR MORE INFORMA
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CHANGE THEIR OUTLOOK
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CR EATIV E HE AD AD VE RT OR IAL
WITH 50 PER CENT OF MEN AND WOMEN CONCERNED WITH THINNING HAIR, IT’S NO LONGER A LUXURY TO OFFER HAIR THINNING SERVICES IN YOUR SALON – IT’S IMPERATIVE. GROW YOUR BUSINESS AND CLIENT CONFIDENCE WITH NIOXIN THERE’S NOT MUCH a client doesn’t share with their hairdresser, but hair thinning is still deemed a taboo subject. Clients often feel isolated, even though more people than they realise experience hair thinning at some point in their lives. Hairdressers are in a unique position: clients often open up to them and, when armed with the correct tools, they can make a huge difference. In order to do this, hairdressers must understand why it happens in the first place. This is intrinsic to NIOXIN’s approach: education backed up with scientifically proven products. Hair thinning can happen for a variety of reasons. Stress, lifestyle choices, genetics, pollution and diet all play a part, which is why many existing solutions camouflage the problem rather than fix it. However, NIOXIN has identified three signs of hair thinning, and by tackling these using customised technologies, can offer a complete and personalised programme for every client. NIOXIN’s 3 Step Approach is designed to address the 3D signs of thinning: DERMA: unhealthy scalp environment. Treatment: removal of follicle-clogging sebum from the scalp DENSITY: fewer hair strands. Treatment: reduction of hair loss due to breakage DIAMETER: finer hair strands. Treatment: amplification of hair texture
SUCCESS WITH SENSITIVITY It’s a sensitive topic, but you’re in the driving seat to share advice, knowledge and expertise with your customers, so they can talk to you with confidence. Knowing what to recommend can change the lives of both male and female clients in your chair… but how do you get started?
IDENTIFY YOUR CLIENT’S NEEDS Thinning hair needs tailored help, which is why the NIOXIN consultation has been developed to ensure your client’s hair gets the care it deserves. Identifying these needs all comes down to asking the right questions:
• “What are we looking for today?” • “What hair issues can we look to solve?” • “Tell me about your haircare routine…” Be aware of how your customer responds and encourage them to elaborate with a comforting “I understand” or “I see” and listen out for phrases like: hair growth, hair loss, hair thinning, breakage, split ends, poor scalp condition, fine hair, limp hair, lack of volume or fullness.
FIND OUT MORE AT NIOXIN.COM/ CONSULTATION-TOOL
Once you have identified their needs, you can prescribe them the best NIOXIN System Kit to suit their hair type, and help them to rebuild their confidence…
YOUR NEW CONSULTATION TOOL Thinning hair needs tailored care, and this all starts with the consultation. Getting this right can mean the difference between a one-off client and a loyal, lifelong one. Offering the Nioscope service is one way to achieve this. Salons that have implemented the Nioscope consultation sell 40 per cent more NIOXIN and 80 per cent more salon services.
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THE SUPPORT GROUP
SCIENTIFICALLY PROVEN PRODUCTS ARE AT THE CORE OF NIOXIN, ADDRESSING KEY HAIR AND SCALP NEEDS FOR EVERY HAIR TYPE
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CR EATIV E HE AD AD VE RT OR IAL
NIOXIN 3-PART CARE SYSTEM
NIOXIN SCALP RENEW
This in-salon dermabrasion service and take-home treatment is designed to help regenerate the scalp surface and reduce hair loss by 54 per cent*. The in-salon service is like a facial for the scalp, while the take-home Density Protection Treatment helps restore the hair’s density and health.
NIOXIN INTENSIVE TREATMENTS
Diaboost is proven to increase the diameter of each strand, penetrating hair to leave it fuller and shielded against breakage. Deep Repair Hair Masque strengthens the shaft against damage for up to 97 per cent reduction of hair loss.** Hair Booster is an intensive leave-on treatment for specific areas of concern, such as a receding hairline. Night Density Rescue is an overnight blend of antioxidants that neutralises free radicals on the surface of the scalp to improve density by reducing hair fall.***
NIOXIN 3D STYLING
The styling range complements the 3-Part System Kits by addressing the same three causes of thinning. Thickening Spray adds body; Thickening Gel provides added definition without stickiness; Bodifying Foam adds manageable hold; Niospray Strong Hold provides extra support for medium to coarse hair; Definition Crème refines and smooths; Rejuvenating Elixir helps invigorate and condition; Therm Activ Protector is a heatactivated spray that protects against breakage; and the Niospray Regular Hold is a workable spray to create fuller-looking finish.
Average reduction in hair loss due to breakage and environmental factors. **Due to breakage, vs. non-conditioning shampoo. ***In three months
This innovative 3-part system kit applies advanced skin care technology to cleanse, optimise and treat the hair and scalp to create a healthy foundation. There are six targeted kits, and you can determine which one is right for your client by looking at how visible their thinning hair is, the hair texture and if their hair has been chemically treated.
For more information on the NIOXIN range, contact your Wella account manager or visit nioxin.com 69
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#ThinningHair
Ask the experts
We talk to three specialists about how they choose to tackle thinning in their salons and what it means for their clients and their business Charlie Taylor, owner, Charlie Taylor “An increasing number of women are suffering hair loss, so the Philip Kingsley Trichotherapy hair and scalp regime was the perfect partner for my salon. We ensured the team were trained to make the most of the products, so a trichologist from Philip Kingsley’s West London clinic came into both Charlie Taylor salons. The team at Philip Kingsley provided my team with full training and advice on hair loss and scalp problems. Clients are more aware of issues surrounding hair and having a range like Trichotherapy available is a huge help to our stylists. Our sales have increased as the team’s confidence has grown and we have all the tools we need to provide an incredible service to the clients who need it most.”
Kay McIntyre, owner, McIntyres Hairdressing “About 50 per cent of clients visiting the salon would discuss hair loss so we wanted Nioxin as a problem solver to get to the root of the cause, and not just provide a superficial solution. Every member of staff is fully trained and over time we have seen life-changing results from using the range on clients. With the full Nioxin system available in the salon from the Nioscope, to Dermabrasion and aftercare, we are able to offer fast results. Using the Nioscope allows us to track and monitor scalp health – it is important that we can show our clients how these treatments can really benefit them. Nioxin has become the backbone of our business – it not only brings clients back into the salon, but also welcomes clients into the salon to approach the issue of hair loss for the first time.”
Trisha Buller, senior consultant trichologist, The Ciente Hair Health Spa
Philip Kingsley
“I see clients experiencing hair loss from nutritional deficiency, so when Viviscal Professional approached me, I decided it would be perfect. In the salon we are all trained in trichology and five of our stylists are assessors, who deliver the training at Arrocca Hairdressing Training School. We currently have one stylist training with The Institute of Trichologists too. With support from us, the right supplements, and haircare regime, many people can experience a vast improvement. Our retail sales have increased and clients are happy. Stylists adhere to a strict code of ethics – we ensure the right information is given to deter illusions of a miracle hair growth pill.”
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15/12/2016 14:09
HAIR & SCALP REGIME For clients in pursuit of extra volume The award winning trichological & holistic approach to fine, thinning hair and reduced volume. The next best thing to visiting the Philip Kingsley Clinics.
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“The overall result is fuller, shinier, better hair”
“My hair feels like it used to 20 years ago”
“Having new hair growth is just amazing”
Sarah Nelson
Fiona Campbell
Michelle Hindmoor
#TopShelf
The thick of it
Stock up your shelves with these retail wonders for healthy hair and scalps
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15 1. Kérastase Bain Anti-Pellicure. RRP £17.90 kerastase.co.uk 2. Viviscal Professional Hair Growth Programme. THREEMONTH SUPPLY RRP £180 viviscal.co.uk 3. Paul Mitchell Tea Tree Scalp Care Anti-Thinning range. RRP FROM £7.25 paul-mitchell.co.uk 4. Bumble and bumble Full Potential Line. RRP FROM £23 bumbleandbumble.com 5. ASP Kitoko Scalp Relief Kit. RRP £15 asphair.com 6. Intragen Anti-Hair Loss Patches from Revlon Professional. RRP £45 revlonprofessional.com 7. Goldwell Dualsenses Sensitive Foam Shampoo and Soothing Lotion. RRP FROM £13.50 goldwell.co.uk 8. Nioxin Night Density Rescue. RRP £39.99 Nioxin 3-Part Care System. RRP £29.99 nioxin.com 9. Aveda Invati range. RRP FROM £22 aveda.co.uk 10. Montibello Treat Naturtech Hair-Loss Control Chronos kit. RRP £21.50 montibello.com 11. Milk_shake Energising Blend Scalp Treatment. RRP £14.99 milkshakehaircare.co.uk 12. L’Oréal Professionnel Serioxyl Denser Hair Gelée. RRP £30 lorealprofessionnel.co.uk 13. Philip Kingsley Trichotherapy Regime. RRP £120 philipkingsley.co.uk 14. Fudge Professional Xpander Jelly. RRP £12.95 fudgehair.co.uk 15. Wise Up shampoo from TIGI Bed Head for Men. RRP £10.50 bedhead.com 16. Label.men Scalp Tonic. RRP £11.25 labelm.com
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for thicker, fuller hair growth
Clinically proven results in just 3 months
Hair By Errol Douglas MBE.
Help your clients reclaim thicker, fuller hair with Viviscal Professional hair growth supplements, scientifically proven to nourish from within. Call NOW to start growing your retail business today.
www.viviscalprofessional.co.uk | 0845 399 0022 | enquiries@viviscalprofessional.com
TRY OUR NEW COMPLETE AND PERSONALISED PROGRAM FOR THICKER, FULLER-LOOKING HAIR* *Program consist of Nioxin care system. 70% of users notice thicker, fullerlooking hair in 4 weeks. Delivers reduced hair fall due to breakage, amplifies hair texture, cleanses excessive sebum from scalp.
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THICKER, FULLER-LOOKING HAIR STARTS IN THE SALON NIOXIN’S PERSONALISED PROGRAM
NIOXIN 3 PART SYSTEM
INTENSIVE TREATMENTS
Cleanse, optimise and treat the hair and scalp environment.
Our most effective treatments for thinning hair and scalp targeted at Derma, Density and Diameter.
NIOXIN THERAPIES
3D STYLING
A combination of in-salon services designed for thicker, fuller-looking hair.
Styling designed to increase hair diameter and help protect hair Density for a fuller end look.
FOR MORE INFORMATION CONTACT YOUR WELLA ACCOUNT MANAGER OR VISIT WWW.NIOXIN.CO.UK
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ONE FOR ALL WITH A CLEAN AND MINIMAL VIBE THAT’S NOSTALGIC FOR ’90S FASHION ADVERTISING, THE 2017 BLOW DRY COLLECTION FROM HIGH STREET HEROES HEADMASTERS DELIVERS HAIR LOOKS CLIENTS WILL COVET PHOTOGRAPHY BY JAMES KEMMENOE
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HAIR Headmasters Pro Artistic Team – Jonathan Soons, Siobhan Jones and Gareth Williams. CREATIVE DIRECTION AND STYLING Laura Hinton. MAKE-UP Andriani Vasiliou.
I’M WITH
THE BAND
FREE SPIRIT FROM WINDLE & MOODIE IS ALL ABOUT EXAGGERATED, NATURAL TEXTURE, FEATURING COMEBACK MODEL-OF-THE-MOMENT ROSIE TAPNER PLAYING DRESS UP AS SHE EMBODIES THE ROLE OF LEAD SINGER FOR IMAGINED BANDS PHOTOGRAPHY BY JEM MITCHELL
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HAIR AND MAKE-UP Neil Moodie for Windle & Moodie. STYLING Tara St Hill. MODEL Rosie Tapner.
Alexis Ferrer
Scene
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Sassoon Academy
WHEN THE WORLD gets together at the Wella International TrendVision Awards (ITVA), there’s always an incredible show to inspire and often a trophy or two for the UK and Ireland to take home! Held in Barcelona, the live finals kept competitors busy before the 1,400 guests took a seat to enjoy the brilliant line up of talent on the catwalk. Alexis Ferrer opened with a beautiful display, Sassoon Academy celebrated a world of colour (and revealed plans for a new London home), while HOB Salons took us deeper into its Muse collection. Wella also presented a Lifetime Achievement Award to Robert Lobetta for his revolutionary work over the past 30 years with Sebastian Professional. Then later, ahead of the famous Parade of Nations and the reveal of the winners, guests were treated to the 2017 trends – S/S17 Ultra Contouring was brought to life by Russia’s Dmitry Vinokurov while the Netherlands’s Hester Wernert-Rijn unveiled A/W17’s New Norm. Of course, Patrick Cameron once again played host, and also revealed that London would be the ITVA host for 2017. And there were celebrations for Ireland and the UK once again – Ireland’s Darren Lacken from Crow Street Collective celebrated a Platinum win in the Color Vision category, while the UK’s Hayley Austin of Toni&Guy scooped Bronze. Judges for ITVA included Most Wanted Hair Icon, Josh Wood, and Most Wanted Session Stylist, Eugene Souleiman – both global creative directors for Wella Professionals.
Patrick Cameron
visionaries
Hester Wernert-Rijn
INTERNATIONAL
Sassoon Academy
Robert Lobetta
HOB Salons
Dmitry Vinokurov
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
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Hayley Austin
Darren Lacken
Sebastian Professional
Hester Wernert-Rijn
And the winners are…
CREATIVE VISION PLATINUM: Manuel Sunda, La Bottega Dello Stile S.R.L.S., Italy GOLD: Laura Harju, Prof Tampere, Finland SILVER: Hiroaki Matsuo, Screen, Japan BRONZE: Nadine Röver-Eilmes, Kaschke Die Friseure, Germany
PEOPLE’S CHOICE COLOR VISION: Stefan Sultanoiu, Artist Salon & Academy, Romania CREATIVE VISION: Reina Quinones Vila, Estrellisima Salon, Puerto Rico
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Darren Lacken
Hayley Austin
PLATINUM: Darren Lacken, Crow Street Collective, Ireland GOLD: Jenni Kujansuu, SÄVY, Finland SILVER: Mana Dave, Blaze, New Zealand BRONZE: Hayley Austin, Toni&Guy, UK
UK Creative Vision entry from Rudi Rizzo
Sassoon Academy
COLOR VISION
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Richard Phillipart
Anna Chapman
MERCHANTS OF
THE COTERIE MADE its first ever visit to Glasgow, with a packed event at the vibrant Bar Soba in the Merchant City area. With a line-up bursting with talent and style know-how, guests were treated to unrivalled insights into the fashion, session, salon and online retail industry. First up was Anna Freemantle-Zee. The model turned curator, creative director, cultural visionary and successful businesswoman had the audience mesmerised as she candidly told the audience the story behind her creation of the Edinburgh International Fashion Festival. Rising session star, salon owner and bundle of creative energy Richard Phillipart then took to the stage to open guests’ eyes to the session world. Richard’s session pal and online entrepreneur Anna Chapman came next, who charted her career from south coast trainee to member of Guido’s core team and Session Kit owner. And everyone left with their own Titanium Expression Curling Tong courtesy of event sponsor, BaByliss PRO. See you again soon, Glasgow!
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Anna Freemantle-Zee (right)
fashion CREATIVE HEAD
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LET ME
entertain
you
FOR ALMOST 100 years London’s Café de Paris has hosted members of the aristocracy, celebrities and pop stars, entertaining and delighting It crowds of decades gone by. Most recently, 13 members of the TIGI Inspirational Youth took to the venue’s stage to showcase their talents and continue the age-old tradition of entertaining and inspiring the crowds that had come to see them. TIGI founder, Anthony Mascolo, kicked off the evening by explaining why he launched the youth programme in the first place, saying: “I wanted to give hairdressers the opportunity my brothers gave me. I believe in nurturing tomorrow’s hairdressing stars.” The TIGI Creative Team then gave the audience a sneak preview of its 2017 collection, before each member of the TIGI Inspirational Youth presented their model’s look, explaining their inspiration and the products they used. The evening was the culmination of a rigorous five-day bootcamp, headed up by Akos Bodi, TIGI European creative director, which exposed the team to a variety of experiences and took their hairdressing skills to the next level.
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DON’T MISS IT! Entries for TIGI Inspirational Youth 2017 open 6 March
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It List It Girl Amy Fish, Sam McKnight and Creative HEAD publisher Catherine Handcock
AN INTIMATE
McKnight SESSION STYLIST extraordinaire Sam McKnight granted an exclusive and intimate audience with Creative HEAD readers as part of a private viewing of his exhibition at London’s Somerset House, Hair by Sam McKnight. After fizz and nibbles in the Great Arch Hall, the audience was taken up to enjoy a Q&A with the Most Wanted Legend, hosted by Creative HEAD editor, Amanda Nottage. The special event, which was free for selected Creative HEAD readers, was a way for Sam to “show some love back to the industry” and inspire up and coming young talent. Then everyone had the chance to walk through the extraordinary exhibition – the first such show for a UK hairdresser and what Sam hopes will be seen as real benchmark for the hair industry. Installations included original pieces from Chanel and Vivienne Westwood, handwritten notes from Diana, Princess of Wales (with whom Sam travelled for many years) as well as personal Polaroids from locations and sets across the globe. An enormous line gathered at the end of the evening to secure Sam’s signature on copies of his new book, also called Hair by Sam McKnight. Then guests left with a generous goodie bag from BaByliss PRO, containing a Titanium Expression Curling Tong. Sam’s our man!
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VISIT creativeheadmag.com for more from our exclusive evening with Sam!
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Maggie Norden with It List It Guy Joshua Goldsworthy and It List Fashionista Issey Hyde Harry Evans and Anna-Marie Solowij
Jayson Gray
Trending
TOPICS
IT WAS STANDING room only at the final Coterie of 2016, as a power panel of four fashionistas came together to discuss the future of trends and where power and influence in the industry now lies. Colourist Jayson Gray (aka the Karbon Kyd), designer Harry Evans, director of communications at the London College of Fashion Maggie Norden, and Anna-Marie Solowij of BeautyMART joined Creative HEAD publisher Catherine Handcock in exploring everything from the challenges of seasonal churn to the impact of social media. “When there’s an age of uncertainty, a hybrid is born,” explained Maggie, highlighting the current global mood and attitude to innovations. “I don’t think it matters if we label what emerges a trend… we’re redesigning because the world needs it.” The panel all agreed that in recent years, personal selection and look creation has become far more important than blindly following trends, referencing the rise in brightly coloured hair and tattoos. And at the end of a rollicking good debate, guests left with a goodie bag packed with treats from event sponsor Joico.
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My daught er F lorence will always have good hair!
Go big or go home!
Getting stuck in with the rollers
In the
The line up for Kolcha gov Barba at LFW
frame Luke Pluckrose from Saks snaps away… SHOOT AND SEND Want to give us
At the franchisee conference in Barcelona
a snapshot of your world? Tweet us at @creativeheadmag now!
Celeb styling with Georgia May Foote
On the new Saks ca mpaign shoot for 2017
Ooh, beehive!
Leadin g the tea m at Graduate Fashion Week for L'Oréal Profess ionnel Presenting #SaksUpload at the Saks Award s 90
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Headin g up the Saks tea m
Millie Macki ntosh in our Fashion Theatre show at The Clothes Show CREATIVE HEAD
13/12/2016 16:22
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