£4.50 JANUARY 2019
In print•online•everywhere!
JANUARY 2019 CREATIVEHEADMAG.COM 01_Jan cover6.indd 1-2
READY TO DO DIFFERENT 13/12/2018 15:48
#REDKENREADY
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#SHADESEQ
#GLOSSLIKEABOSS
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CR EATIV E HE AD AD VE RT OR IAL
STAND OUT
PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING, IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT. In 2018, consumer awareness of techniques and trends grew at a pace like never before. Social media now has a huge influence on how clients get their inspiration – anytime and anywhere. And what’s more, it’s not just traditional celebrities that are setting the trends, it's given rise to powerful new professional influencers such as colourists (like you!) who clients trust when making decisions about their hair. Social is the leveller when it comes to salon success.
As a large colour conversation takes place online, it’s important to ask yourself: do you want to stand out from the crowd? First and foremost you must have a palette that will give you a point of difference. Like any great artist, your palette helps you create the masterpiece. Easy to apply, blend and shade match, Redken colour is what you need to deliver instant colour results and uncompromising shine. Combine this with trend-led techniques that can only be applied by you, the pro colourist, and it's clear that Redken gives you the professional edge and will drive conversation and content online.
REDKEN COLOUR – THERE'S NOTHING LIKE IT. IT REALLY SETS OUR WORK APART. Long hailed as the number one colour in the US for its mantra of colouring differently, Redken colour offers a unique proposition for salons that dare to be different: Color Gels Lacquers and Shades EQ. The perfect pair for A-list hair, this liquid colour duo is easy and effortless to use and will guarantee the most premium results for colourists seeking to set their shades apart. Its cult following of It-list colourists is growing daily. Do you want to be part of this growing tribe and do different? Get ready to shade the nation with Redken,
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*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018
IN 2018, THERE WAS A +714%** INCREASE IN GOOGLE SEARCHES FOR “REDKEN COLOUR”
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THE PERFECT PAIR
NEW: COLOR GELS LACQUERS PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION & SHINE. ARE YOU READY? Redken’s new Color Gels Lacquers offer long-lasting colour and 100 per cent grey coverage. It’s got a new-generation gel base that makes it ideal for technique work, with super-fast, high-precision application from a bottle or a bowl. With up to four levels of lift, and over 45 shades to choose from, Color Gels Lacquers offers you endless opportunities to create beautiful, seamless results.
Advanced technology with exceptional results, offering up to 100 per cent grey coverage.
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Up to four levels of lift and faderesistant results with UV-stable, long-lasting dye technology.
Respect hair’s integrity for instant glossy results and healthylooking shine.
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CR EATIV E HE AD AD VE RT OR IAL
FOR A-LIST HAIR
THE ICON: SHADES EQ
THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR
Every technique, every client, every colour is covered with Shades EQ. Shades EQ Gloss offers demi-permanent colour without lifting hair. The formula is perfect to gloss, refresh, cover grey, tone, correct, colour… all with a sheer result. With no ammonia, the gel formula respects the integrity of the hair and adds unbeatable shine. Shades EQ is colour like no other that will elevate your salon techniques to the next level.
Guaranteed even results, no matter what hair type you are working on.
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Insta-ready shine and gloss, a colour that was made to be social!
More than just a toner, there is nothing that one (or two!) of these pink bottles can’t do!
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’’
NOTHING BEATS THE SHINE AND HEALTH LIKE LIQUID HAIR COLOURS! 100% COVERAGE FROM COLOUR GELS AND INTENSE SHINE AND CONDITIONING FROM SHADES EQ GIVES THE PICTUREPERFECT RESULT EVERY TIME
’’
MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON AND IT LIST FASHIONISTA WINNER 2018
THE IT-LIST COLOURISTS ARE REDKEN OBSESSED.
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WORKING WITH LIQUID COLOURS IS A TRUE GAME CHANGER! THE EASE OF CREATING A SEAMLESS BLEND HAS NEVER BEEN EASIER SINCE THE ARRIVAL OF LIQUID COLOURS
’’
SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST AND SALON OWNER
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MICHELLE MARSHALL, REDKEN ARTIST AND SALON OWNER
’’
CR EATIV E HE AD AD VE RT OR IAL
’’
THANKS TO THE UNIQUE LIQUID GEL FORMULA, COLOURING IN SALON HAS NEVER BEEN SO EASY. GUARANTEED RESULTS AND SPEEDY APPLICATION HAS GIVEN MY TEAM SO MUCH MORE CONFIDENCE
HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR
’’
WITH THE REFLECT OF SHADES EQ IN A PERMANENT HAIR COLOUR THAT COVERS GREY, YOU CAN USE COLOR GELS LACQUERS AT THE ROOT WHILE REFRESHING WITH SHADES EQ ON THE ENDS. GENIUS!
’’
CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON
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IT'S TIME TO ATTRACT A N
MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOTTLE
FOR SHADES THAT
FOR SHADES THAT
REFRESH
TONE FOR SHADES THAT
GLOSS
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T A NEW COLOUR TRIBE
O BOTTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE
FOR SHADES THAT
COLOUR
FOR SHADES THAT
COVER
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FOR SHADES THAT
CORRECT
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THE IT-LIST TECHNIQUE PERFECTOR
’’
’’
I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ. IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION!
TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST
USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY
OFTEN IMITATED, NEVER DUPLICATED 01_Jan cover6.indd 9
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CAN YOU KICK IT IN 2019?
TO KICK OFF, FRESH FROM NYC… NEW SHADES EQ KICKERS Explore a bigger palette of possibilities with four NEW high purity, vibrant shades – yellow, orange, red and violet – the perfect additive to create unique shades of colour. Pump it up, personalise it and perfect every colour with these must-have shades.
TRACEY CUNNINGHAM
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NEW & EXCLUSIVE – TRACEY CUNNINGHAM COMES TO THE UK! This February, for the first time ever, the queen of shades Tracey Cunningham will be coming in from LA to host an intimate masterclass, sharing her secrets to creating A-List hair. An event not to be missed, follow @redken on Instagram for more information!
*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information
CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED IN SALONS, 2019 WILL BE REDKEN'S BIGGEST YEAR YET. DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS. MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST.
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BE DIFFERENT. BE REDKEN. TO BE PART OF A NEW-GENERATION COLOUR HOUSE, CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION
JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM FOR MORE INFORMATION REDKEN.CO.UK
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REDKEN
REDKENUK
REDKENUKI
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CREATIVEHEADMAG.COM MAGAZINE
EDUCATION
EVENTS
INSPIRATION
CREATIVE HEAD STORE
COMPETITIONS
EXCLUSIVE
IN CONVERSATION WITH…ZOË IRWIN
Press play on the first of our monthly series of films, which sees editor Amanda Nottage discussing all things hue-related with the Wella Professionals band of Colour Creatives
I predict a riot! Beauty Underground’s latest collection blows away the January blues with an explosion of colour
creativeheadmag.com
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Do not adjust your sets… It’s all Creative HEAD, all the time on new CH Video
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The Coterie returns to London for the first inspirational event of 2019. The theme? Session’s next generation…
@creativeheadmag
12/12/2018 15:16
F O R T H E T R U E K R E AT I V E #KREATE E XCLU S IVE I N TH E U K TO SALO N S U CCES S & SALO N S ERVI CES
NEW The Art of Blonding, Simplified Kenra Color Simply Blonde ®
Take the guesswork out of blonding with every tool you need for the most demanding of hair colour clients. This easy-to-use collection provides precision application and simple formulating for optimal blonding. LIFT Optimal lightening, precision, & control CONTROL Advanced neutralization of underlying pigments TONE Desirable tones that last & control brassiness.
PERFORMANCE DRIVEN • PROFESSIONAL ONLY • AWARD-WINNING • CRUELTY-FREE
Bringing You The World’s Top Salon Brands For preferential pricing, full salon support, launch kits and education call Salon Success on 0845 659 0011 www.salon-success.co.uk For the convenience of shopping online and in store www.salon-services.com
Editor’s letter
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JOIN US!
JANUARY STARTS WITH optimism – the detox! The diet! – and often by the end of the month our attempts at self-improvement have been overtaken by our cravings for sugar/salt/alcohol. But as our feature on page 68 illustrates, 2019 needs to be the year that certain salons must stick to their New Year’s resolutions, or face a bleak future. Those salons in the spotlight? The ones that offer only hair services. They are closing faster than any other type of salon business, in the past year particularly; that’s why we’ve pulled together a self-improvement plan to help you get started if you need to diversify to survive. It’s heavy stuff, I know, so you can level that out with some pure creative inspiration sourced from the imagination of Most Wanted Hair Icon, Eugene Souleiman. I sat down for a chat with him in Lisbon, and he was incredibly funny and refreshingly candid. See what he has to share on page 44. Whatever 2019 has in store for you, remember Creative HEAD is here to help you grow and glow – from Salon Smart (book your tickets now!) to the Most Wanted and It List Awards (start thinking about those entries!), we are devoted to supporting you and your business in the months ahead. Here’s hoping it will be a very happy New Year for us all…
Amanda Nottage Editor
amanda@alfol.co.uk
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Mark 28 January in your calendar as The Coterie kicks off a new year of Creative HEAD events – get ready for the inside scoop from Session’s Next Gen. See page 34 for the full panel line-up – then hit our online shop to buy tickets! Attention salon owners and managers – our business networking event, Salon Smart is back on 24 and 25 March with a packed programme of presentations, practical workshops, topical debates and so much more. Book now for ideas and advice on growing your business in the year ahead. See pages 28 to 33 and visit creativeheadmag.com/salonsmart for more details!
@creativeheadmag
13/12/2018 16:14
January
WHAT’S INSIDE
EUGENE SOULEIMAN LAUNDRY
The Sheffield cutters unveil a new men’s shoot in the salon, only in Mr. Q
44
The Most Wanted Hair Icon talks frankly about his career and collaborations
ON THE COVER Hair by Redken
YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N
RU N WAY
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SCENE
SUMMER 2 019 C RE ATIVEHE ADM AG.COM
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Y/F AR NU JA
Johanna Cree SIDE Brown wows at FREE IN Featured Artist Live, TIGI inspires the youth and ARTERLY MISTER QU Wella enjoys an international retreat
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EDITOR
STAFF WRITER
ADVERTISING
ART DIRECTOR
CONTRIBUTOR
CLASSIFIED EXECUTIVE
DIGITAL DESIGNER
DIGITAL ASSISTANT
EVA VESTMANN
KELSEY DRING
SPECIAL PROJECTS MANAGER
CHIEF SUB EDITOR
ONLINE AND DIGITAL EDITOR
AMANDA NOTTAGE NICK JABBAL
ADAM WOOD
ANNA SAMSON DEBORAH MURTHA
ALISON ROWLEY
LAURA TUCKER DAVID HAMMOND JENNY BROOKS
SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
creativeheadmag.com
Contents Jan.indd 1
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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
07/12/2018 13:22
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
@creativeheadmag
13/12/2018 15:55
#MOREPERFORMANCE
#MORECONVENIENCE
#MORECHOICE #MOREVERSATILIT Y
REimagine
ˆ ˇ˘
˜°m˛-˝ rm˙
hair colour
NEW IGORA VIBRANCE A state-of-the-art moisturising demi-permanent hair colour, with a liquid formula that can turn into a gel or cream for more service opportunities.
www.schwarzkopfpro.com
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29/11/2018 13:34
The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
SALONS SHOW RESILIENCE TO TRADING DIFFICULTIES THE NUMBER OF hairdressing, barbering and beauty businesses has increased by 2 per cent to 42,370 across the UK in 2018. However, according to the survey from the NHF/NBF, there are around 10,000 fewer people working in the hair and beauty industry, meaning 260,000 are now employed in the sector. Of the 162,000 people working in hairdressing or barbering, 83 per cent are women, while almost half were aged 16 to 34. Nearly six in 10 (58 per cent) are selfemployed, similar to last year, and there’s been an increase in part-time employees, from 45 per cent to 49 per cent. In terms of fresh blood, the number of hairdressing and barbering apprenticeship starts in England is down by a quarter from 15,450 to 11,486, which the NHF/NBF believes is due to changes to apprenticeship standards and state funding. The government has announced in the most recent Budget that contributions would be halved by April. For more on the NHF/NBF statistics, see page 22. Elsewhere, Kline Pro has revealed for the first time UK and Ireland sales figures, based on salon transactions. It discovered that currently hair colour accounts for 30 per cent of salon revenue, with highlighting the main source. Balayage and hair painting has made the biggest impact in 2018, with a 22 per cent jump in transactions and a 29 per cent increase in revenue. The average price of the service rose from £61.63 to £65.11. There has been marked decline in scalp services (down 20 per cent) and thinning hair treatments (a 40 per cent decrease). Comparing the first half of 2018 with that of 2017, product sales through salons are down in all categories, resulting in an overall decline of 9.8 per cent in the UK.
Here come the Stafford mods PAUL STAFFORD, owner of Belfast salon Stafford Hair and global ALFAPARF Milano ambassador, electrified the ALFAPARF Milano Fantastic Hairdresser Awards with a show devoted to mods. The crowd of nearly 1,200 at Dublin’s RDS, witnessed a celebration of the mod subculture movement of the ’60s, with his theme of ‘Go Modern’ taking street style to the next level as a scootering youthquake descended onto the stage. A celebration of the cultural and social movement, and how it still remains a style-culture benchmark 50 years later, each of the looks centred on the same beautiful straight lines and clean angles originally seen on the streets of London. As well as live shaving, a rebellious mod mob and even a mini-me Paul Stafford, the evening also celebrated the winners of the ALFAPARF Milano Fantastic Hairdresser Awards, representing the best in Ireland’s hairdressing industry.
Its care and styling lines are synonymous with British luxury (and fabulous fragrance), so we’re very excited to see that Neäl & Wølf is unveiling a professional colour line too, enriched with vitamin C and botanical extracts for a glossy finish. nealandwolf.com
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TIGI COPYRIGHT: “I’D RECOMMEND TIGI COPYRIGHT TO EVERY SALON OWNER. THE RESULTS SPEAK FOR THEMSELVES.” ANDREW JOSE
“ T I G I COPYR I GHT CA R E PR ODUCT S HAVE GR EAT P ER F O R MA N CE A N D FA N TA S T I C COLOUR PR OT ECT I ON. T H E P R ODUCT S A R E UN I Q UE A N D A R E CR EAT I N G I N C R EASED R ETA I L S A L ES.” ANDREW JOSE DIRECTOR, ANDREW JOSE SALON, FITZ ROVIA.
“ T I G I CO P Y R I G H T PR OVI DES EVERY CL I EN T WI T H A T R U LY C U STO M I SED E X PER I EN CE. ON DA M AGED HA I R SO S EX T R EM E R ECOVERY T R EAT M EN T A L LOWS CL I EN T S TO I M M EDI AT ELY S EE T HE R ES ULT S ” C HRISTEL LUNDQVIST DIRECTOR OF STIL, & TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR.
T I G I CO P YR I GHT PR OVI DES BES POK E I N-SALO N T R EAT M EN T S, TA I LOR ED CO LO U R S A N D A PER S ON A L A F T ER-CA R E R EG I M E. FOR A PER F ECT CL I EN T S ER VI CE.” ANTHONY MASCOLO TIGI FOUNDER & INTERNATIONAL CREATIV E DIRECTOR.
To find out more about TIGI Copyright phone: 0344 844 0944 www.tigicopyright.com | #CopyrightYourHair | #TIGIcopyright
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28/11/2018 12:03
#CHedit MY month Will Young, Catherine Handcock and Paul Percival
AHEAD
What January has in store for... ELLIE SMITH
SMITH ENGLAND
Will Young pops up at Coterie THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest… singer, songwriter and actor Will Young! Hosted by Creative HEAD publisher Catherine Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared insight into what made their Aberdeen salon so successful, joined by their colour expert, Sarah Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern for the younger generation and their mental health, a subject close to the heart of his longtime client and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming Specialist Jody Taylor spoke of his time as a session stylist and the launch of his own product line, Taylored London. And after drinks and photo oppotunities, guests left armed with a gift from event sponsor BaByliss PRO.
NHF REVEALS AWARD WINNERS CODE Hair Consultants has scooped the title of best independent hair salon at the NHF’s 2018 Business Awards. Held at the Hilton Manchester Deansgate, other winners included H & Co (Best New business); Melissa Timperley Salons (Best Client Experience, pictured); and Richard Wallace Hair (Best Front-ofHouse). The evening also revealed the winners from the NHF Photographic Awards, where Royston Blythe Hairdressers took two fashion prizes.
Charlie Miller on show in city gallery EDINBURGH’S CHARLIE MILLER salon chain has unveiled a photography exhibition called ‘My Stylist & Me’ in the city’s Image Collective Gallery. The show explores the salons’ client diversity and celebrates the relationships that have evolved. “Working in the hair industry you meet clients with their own styles, personalities, quirks and habits,” said director Jason Miller. “It’s our job to interpret their needs. This exhibition is a reflection of our ways of seeing, being and doing – and the end-experience.”
I’m spending time with a social media company to create content that’s more engaging. The content creator and videographer is visiting the salon and spending time showing me the different ways to capture images. It makes me consider what the client wants to see and now I can implement the best way to capture and communicate it.
SOPHIE BELL VINCENT BELL HAIRDRESSING
We’ve started an ‘In It Together’ campaign to create mental health awareness in the salon – from the team’s and clients’ viewpoints. January can be hard for those suffering mental health issues so we’re working with a life coach to help us cope and to spot when a client is struggling.
MOVERS AND SHAKERS
Julian Crane is the new general manager for Beauty Care Professional UK & Ireland at Henkel, home to Schwarzkopf Professional. Wahl Professional has unveiled its first Style Team, featuring six UK hairdressers working under Style Collection ambassadors Hooker & Young. They are Diana Carson, James Nicklin, Sophie Gibson, Jonathan Turner, Joshua Goldsworthy and Alex Morton.
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FAST | S IMP LE | SA FE PERMANENT COLOUR FOR CRE ATING BEAUTIFUL LONG LASTING BROWS
E ASY TO USE | NO SKIN TESTING | NO AMMONIA N O P P D | N O P E R OX I D E | N O M I X I N G R EQ U I R E D AVA I L A B L E I N B O T H P R O F E S S I O N A L A N D R E TA I L F O R M U L AT I O N S
www.pera357.com
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Patent Pending
30/11/2018 11:14
Have you seen the size of the teeny-tiny bonds on the new Pro Tip extensions from Remi Cachet? That’s a 5p piece! Clients will love the natural feel…
IN-SALON SERVICE 01642 867213
Newly revamped Pro Fiber from L’Oréal Professionnel boasts next-level shampoos and masques reformulated with new APTYL 100 technology to help seal and repair damaged hair fibres.
RRP FROM £15 0800 0304034
remicachet.com
lorealprofessionnel.co.uk
Keep the pampered-atthe-salon feel going strong with Number One, the first hair perfume from Great Lengths. The peony and lime blossom fragrance is also infused with keratin to help to leave hair softer and shinier.
RRP £24.95
0113 2781292
greatlengthshair.co.uk
OSiS+ Session Label Super Dry Memory Net from Schwarzkopf Professional gives incredible, instant hold that’s flexible enough to brush through without losing shape.
New from milk_shake’s Lifestyling range are Strong Eco Hairspray, Curl Perfectionist cream and Let It Shine mist.
RRP FROM £14.99 01392 365177 milkshakehaircare.co.uk
Irresistible services consumers will want to snap up, selected by the Layered team
Clients are always on the hunt for effortlessly done-undone hair, so it’s just their luck that Paul Mitchell has unveiled its new INVISIBLEWEAR range. A full collection of hair care and styling products formulated with velvet flower, they bestow the perfect mix of soft texture and lightweight hold. Unisex, streamlined and oh-so-chic, your clients will want them all! Stock up while you can… RRP FROM £15.25
Get creative with the expansive TIGI Copyright Custom Create range. With a variety of flexible styling formulas, the only limit is your imagination.
paul-mitchell. co.uk
tigiprofessional.com
0845 659 0011
RRP FROM £18 01525 621460
RRP £12.80 0800 526741 schwarzkopfpro.com
Get some high voltage vegan metallic magic from Manic Panic! Silver Stiletto is the latest shade to join its semi-permanent colour cream line-up.
IN-SALON SERVICE 01579 341913 manic-panic. co.uk
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Help clients maintain a stronger blonde look for longer with the Platinum range from Innoluxe. The trio of shampoo, conditioner and mask is a winwin-win for lovers of cool tones.
RRP FROM £21 0330 0882226 innoluxe.com
Banish brittle blondes with Pureology’s Strength Cure Best Blonde range, which corrects tones and repairs damaged strands, with AstaRepair.
RRP FROM £20.50 0845 6000815 pureology.co.uk
CREATIVE HEAD
06/12/2018 16:45
#CHedit
STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Mixing the best of styling products with the refreshing aspect of dry shampoo, the new Redken Dry Texture collection is ideal for embracing personal style and natural texture. Premiered backstage at the Coach S/S19 show for NYFW, Redken creative director Guido Palau used the new collection for the perfect, effortless vibe. The Dry Shampoo Powder 02 is the love child of dry shampoo’s lift and texture, with the precision and lightweight feel of a styling powder. Need a bit more grip? The innovative Dry Shampoo Paste 05 gives amazing root lift and absorbs impurities, with plenty of flexibility so clients can style to their heart’s content, while ontrend charcoal helps to absorb excess oil for a relaxed matte finish.
RRP FROM £19.55 0800 0854956 redken.co.uk
IT’S ALL ABOUT... COLOUR POPS IGORA Vibrance from Schwarzkopf Professional has experienced a cuttingedge upgrade for a more versatile formula with a supershiny finish. All the colour fun, turned up to the max.
CREATIVE HEAD
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Opal-Essence by Illumina Color has colours that magically reflect both warm and cool tones with zero depth and sci-fi shine – a futuristic colour update from Wella Professionals.
IN-SALON SERVICE 0800 3286920
IN-SALON SERVICE 020 3901 1163
schwarzkopfpro.com
wella.com
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Inside story GLITCH BRISTOL
Effortlessly bohemian and passionately different, GLITCH in Bristol is the brainchild of Stephàn Vi, his first salon venture since moving from Italy. “I was very bored of standard hair salons and decided to put all my passions together under one roof,” explains Stephàn. This leafy, multi-purpose space is part-coffee shop, part-exhibition space, part-gig venue – and, of course, part-salon. We certainly can’t think of any other salon where you can listen to live music at the same time as having your hair done with Oway organic products. Weekly events are hosted at the creative space, including cooking workshops, yoga and the cosy live music sessions. A lush, jungle-like foliage and the pale wood tones of the upcycled interiors, alongside its focus on sustainability and shared experience, makes GLITCH feel like a relaxing oasis waiting to be discovered.
SEE MORE from this salon now at creativeheadmag.com
HOT BUYS OUT OF THIS WORLD
Set your salon to stun with Planet, the new Salon Ambience island unit. It is both modern and minimalist with LED multicolour lighting pimping up the mirror’s frame. £1,599 (until end of April, usually £1,999) 07554 990965 salonambience.com
now open CUT AND RUN STOKE NEWINGTON This gender-neutral salon above BOLT Motorcycles opts for vegan products and a distinctly vintage vibe.
SEE MORE from Salon Ambience in the free brochure with this issue of Creative HEAD! 16
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CREATIVE HEAD
12/12/2018 14:49
Urban Retreat International Expansion In partnership with the Ali Bin Ali Group, Urban Retreat are opening a new stand-alone salon in the world’s first air-conditioned outdoor shopping mall, within the heart of Qatar’s capital, Doha – the ultimate luxury destination in the Middle East. Opening early 2019, we are looking for talented, dynamic, outgoing individuals to be part of the Doha launch team. This is a superb opportunity to enhance your career. We’re offering • Very attractive salaries • 6 Month contracts • Paid accommodation • Paid transportation to and from work • Return air travel from UK to Doha We’re looking for • Hair Stylists • Barbers • Colourists • Therapists • Nail Technicians • Lash & Brow Experts If this once-in-a lifetime opportunity sounds right for you, please forward your CV to jobs@urbanretreat.co.uk or visit urbanretreat.co.uk for further information.
THE BUSINESS EDIT
CAROLE TAYLOR CLIENTWAVE
HOW CAN CLIENTWAVE HELP SALONS? We offer services designed to increase performance and profits. These include in-salon training courses and a broad selection of management courses. All course content is unique and includes data and feedback from focus groups of 2,000 clients. We also offer a mystery shopping service where salon owners receive a report based on a cut and finish. Our latest initiative is our Salon Owners Business Clubs in London and the Midlands. And on the marketing side, we offer website design and e-marketing.
WHAT ARE THE COMMON MISTAKES YOUR MYSTERY SHOPPERS SEE? They revolve around customer service and retailing. The client’s expectation is for consistent, attentive service and sometimes consistency falters when there is a lack of attention to detail. With retail, clients want hair concerns identified and dealt with in-salon, followed by bespoke homecare that will deal with nagging issues. Invariably, what gets missed is an enthusiastic, problem-solving product recommendation.
IF A SALON COULD ONLY FOCUS ON ONE AREA, WHAT SHOULD IT BE? Customer service, without a doubt. Delivering consistent and exceptional customer service to every client at every visit will be the dealbreaker in 2019!
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HAVE YOU PLANNED FOR SALON LIFE AFTER YOU? IT’S A HEALTHY TRADITION in this industry that whole families work in hairdressing. But what comes after you’ve decided to hang up your scissors and walk away… and there’s no obvious person to entrust your life’s work to? At five-strong salon group Hooker & Young, Gary Hooker and Michael Young have started to think about the future. “We are a long long way off wanting to hand over the reins of the business,” Gary explains. “That said, we have a partnership salon and that model works very well for us, so we would be very open to exploring that with the right people from within the group.” Gary admits that: “If I had to pick a route, longer term it would be bringing in a group managing director and having buy-in from management teams within the business. My New Year’s resolution is make a plan!” Trevor Sorbie took succession planning to another level when his company partnered with Dubai-based The Grooming Company group to roll out the brand internationally, while also growing its presence in the UK. For him, it was a case of bringing in an external partner while also growing standout talent in his company into new roles. At Edward and Co, you would hope that they have all this on lock – it’s now a fifthgeneration business! “It started with my great grandfather,” says director Gary Taylor. “My 23-year-old daughter and my 16-year-old son have just come into the business and
they are fired up, and see their futures here, taking it on in their own way.” For now, Gary, his wife Heather and their team keep it a very family affair. “We have out-performed the usual family theme of three generations who make it, take it and then break it!” jokes Gary. “I like to think we are still making it into something new.” Whether you’re planning on handing over your business to a manager, a member of the family or selling up altogether, it’s a big decision to make. The golden rule is don’t let your heart rule your head, warns NHF and NBF chief executive Hilary Hall. If you’re handing over to a manager, your first step will be to write a clear description of the qualifications and experience they will need, and the achievements you expect. Always include a probationary period in the contract, just in case it doesn’t work out. But if it’s time to sell, Hilary advises that you take professional advice as you may over- or under-value your business – so find a reputable business broker to offer a ‘one-stop shop’ service. Ask potential buyers to sign a confidentiality agreement to prevent word getting out, which could lead to staff and clients going elsewhere. “Also, other salons could poach your best staff,” she adds. “It can be hard to let go,” admits Hilary. “Make sure you’re actually prepared to give up. Have definite plans in place so you’re not tempted to ‘hang around’ or interfere when the new manager or owner has taken over.”
JULIE HENSMAN HENSMANS
“Our business has a pretty unique mix. My daughter Gemma and I are the two family directors working in the company, as my husband John retired last June, although can still be seen cutting hair once a week! The shape of the business has been building for several years; we set out a five-year plan that’s almost at fruition now. Gemma, who’s 37, and I have built an incredible management team, some of whom are shareholders and some will have that opportunity in the future. Our management team has grown up in the business and team members have shown they ‘get it’ – and that’s something you can’t really teach. Being part of a management buy-in team is not for everyone, but giving them shares and management status works. It’s much more person-by-person than step-by-step! Get the right people around you and make the roadmap and expectations clear.”
CREATIVE HEAD
13/12/2018 15:42
had to do was say yes
All I
When we made the decision to move to Timely, all I had to do was say yes, make it happen. They took all the hard work away. They swapped over our client data. I was really impressed — Kylie Hayes, Moha Salon
Say yes, and we’ll take care of the rest. Talk to us on 02038 683790, or visit gettimely.com to get started.
#BusinessEdit
KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
“How do you handle a team member suffering with personal issues and whose work on the salon floor is affected?” SIMON HILL, SESH HAIRDRESSING
KEN’S DIAGNOSIS
This is always a difficult question for a salon owner as their priority is the efficient running of their business, whereas the priority of the team member is their personal issues. I often say to owners that one of the hardest roles to master is that of being a counsellor and mentor to our teams. It’s an extremely careful balancing act between the needs of the salon and the needs of the team member. Sometimes sickness is seen as a personal problem and a team member who regularly has days off could not only disrupt salon income but might also cause friction and unrest among those members who are rarely sick. This is where a system of managing sickness, such as absence scoring system ‘The Bradford Factor’, becomes important. Accurate records and the use of the system could not only help to reduce sickness by highlighting it, but could also give you the vital information required should you need to manage someone out of your business. I also believe that if you are paying your team in a way that truly rewards success, then you can reduce casual sickness. Now let’s deal with the tricky element, the personal stuff. If you have built up the right culture of behaviour in your salon, then your team’s personal issues should never be discussed with clients. They don’t pay to listen to our problems, though they often like to share theirs with us.
This type of culture should be established at the induction stage of every new team member. Next we need to understand what it means to have empathy, to imagine yourself in another’s position. Now the fact that your young assistant has just split up from their partner who they only met a month ago, might not be a big deal for you, but if it was their first big relationship and they believed that they had met ‘The One’, then their world has just crashed down around their ears. You’ve been there, done that and got the T-shirt, but they can’t even face the world, so they call in sick or mope around the salon. This is where your empathy kicks in and where you become the metaphorical arms that comfort, the shoulder to cry on. Listen and show that you care, but gently explain that they might be better off keeping their emotions to themselves. Even consider that it may be better for them not to be in the salon, rather than crying all over your clients. Find them something to do away from the shop floor, or even let them take a day’s holiday to recover. If someone has a longer-term emotional problem that is beyond your basic counselling skills, then encourage people to seek advice elsewhere and maybe even support them by offering the appropriate paid time off to do this. Most of the time all people really need is emotional support. Someone who will listen to them and care. Someone to be non-judgemental and show empathy and compassion. Often this is all that is needed to help people find their own solutions. A basic need of any human is to know that we belong and that someone cares about us. It’s not much to ask but, in this age of social media and ‘friends’ that we never actually meet or socialise with, this is a need that is unfulfilled in many lives.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 20
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CREATIVE HEAD
13/12/2018 15:43
3·6·5 Successful Business Coaching for Salons
Are you a
Salon Owner?
Finding it harder and harder to pull in new clients and recruit the right team? In times of change it is important to plan ahead. With many uncertainties facing the industry and economy in 2019, 3·6·5 can help to point you in the right direction. 3·6·5 can provide your salon with successful business coaching to help promote a long-term, sustainable future for your business.
Call us on: 0845 659 0015 www.365SalonEducation.com Find us: @365SalonEducation
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#BusinessEdit
VAT RETURNS REMINDER FOR MTD ARE YOU VAT-registered? If so, changes to VAT returns are on the way. From 1 April 2019 if your salon is VAT-registered you will have to keep your VAT business records digitally and send in your VAT returns using Making Tax Digital (MTD) compatible software. This also applies if you use the VAT Flat Rate Scheme. If you already use software you need to check if it’s MTD compliant. Hilary Hall, NHF/NBF chief executive, says: “There has been talk of delaying MTD for VAT for another year, but you still need to be prepared. Now is a good time to research MTD-compliant software or talk to an accountant or bookkeeper. The changes will be more significant for salons who use spreadsheets to prepare their information and then type in their figures as this will no longer be allowed under MTD.”
APPRENTICESHIP RATES SET TO BE SCRAPPED? APPRENTICESHIP PAY RATES should be scrapped in the long-term and replaced with age-related National Minimum Wage rates, says the influential Education Select Committee. But NHF/NBF chief executive Hilary Hall has warned against any such move: “Scrapping the apprenticeship pay rates would have a massive impact on the hairdressing industry, which is one of the biggest employers of apprentices. Apprentices would become unaffordable while the competition for qualified and experienced hairdressers would further intensify.”
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UK HAIR AND BEAUTY CONTINUES TO EXPAND THE LATEST INDUSTRY statistics from the NHF/NBF have revealed the number of hairdressing, barbering and beauty businesses across the UK has gone up by 2 per cent to 42,370. “Salons and barber shops contribute almost £7.5 billion to the UK economy, up from £7bn,” says NHF/NBF chief executive, Hilary Hall. “More than half of hair and beauty businesses have an annual turnover of under £99,000, while a third have a turnover of between £100,000 and £199,000.” The stats also show a 26 per cent drop in the number of people starting hairdressing and barbering apprenticeships in England in 2017/18 compared with 2016/17. “This is almost certainly due to the changes to the new Trailblazer apprenticeship standards and changes to funding, which we have campaigned hard against,” adds Hilary. Hair and beauty salons are showing growth, but those offering hairdressing only are starting to decline, with 217 more closing than opening in the past year.
Employers must prep for triennial pension review MOST SALONS BELIEVE their responsibilities are to manage pension contributions for their eligible staff, to enrol new team members and remove team members who leave. But three years after going live with pensions auto-enrolment there’s a new hurdle for employers to jump over – the ‘triennial review’. Used to describe compulsory pensions re-enrolment for some staff every three years, this review applies to all pension schemes and employers can be fined if they don’t comply. The three-yearly pensions reenrolment process typically means re-enrolling people who have previously opted out of their employer’s pension scheme. This is intended to encourage employees to think again about saving into a pension, but it does mean more work for employers, warns the NHF/NBF. Employers have to choose a date on which to assess all their staff to decide whether or not they meet the criteria and therefore need to be re-enrolled. The date must fall within a six-month window, from three months before to three months after the three-year anniversary of their original staging date. Employers must keep a record of assessments and need to write to staff within six weeks of re-enrolment.
CREATIVE HEAD
11/12/2018 16:13
#BusinessEdit
BUSINESS BUILDER Some of your customers might be embarking on a vegan diet and using more ethical hair and beauty products, either long term or for Veganuary, but they find it tricky to know which brands to opt for. Help make life simple for them by highlighting vegan and crueltyfree essentials in your retail area, like the Maria Nila frizz-reducing True Soft Argan Oil (£9.99 exc VAT).
Always remember the importance of training and development to the longevity of your business. After all, running a successful salon is all about staying on top of the latest trends. This January, you can enjoy 20 per cent off all of our courses – see the line-up at salonservices. com.
TEACH ME!
THE SERVICE STATION In association with
Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!
ON RIGHT NOW All prices listed are exclusive of VAT
You can enjoy great deals across the XP100 and XP200 colour ranges, perfect for those ‘New Year, New You’ transformations – buy more than 50 items and save 40 per cent, or buy more than 100 and save 50 per cent. These deals are great for salons looking to buy in bulk, so don’t miss out!
WELL-GROOMED BUYS FOR THE BOYS AT
Quality, comfortable salon furniture is an important part of the customer experience, so make sure your styling chairs offer sufficient back and leg support. Featuring a host of salon equipment to suit every budget, Salon Services’ Equipment Direct range includes barber chair musthaves like the retrowith-a-twist Hampstead Barbers Chair (£499 exc VAT).
ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!
Jo Martin Marketing director, Sally Europe Q: Should I add vegan products and treatments to my salon menu this year? A: Veganism is on the rise, and as more and more people are embracing plant-based diets, they’re also increasingly mindful of the products they put on their skin and hair. To cater to this growing market, salons and stylists should consider widening their product portfolio to include natural, vegan and cruelty-free ranges. Not only does it prevent you from alienating customers who choose only to use vegan-certified products, but it also shows you’re tuned in to one of the hottest topics in the industry right now. We particularly love Maria Nila’s hair products as they are 100 per cent cruelty-free and vegan, so be sure to check out the Gold Salon Pack £150 exc VAT) and Silver Salon Pack (£50 exc VAT) – ideal for getting started!
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD
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“This was such a special win. Somehow it’s all the sweeter when you have really grafted and aspired to achieve something; this win came after years of perseverance. The incredible feeling we got from the recognition of our work and the buzz from the evening will definitely stay with us – I still can’t quite believe we scooped it! We have a great feeling about what comes next.” VERA MAI HA AND EMMA BEVERIDGE TREVOR SORBIE, MANCHESTER
SHOW YOUR #LCT19
s r u o l o c e u r t THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S LONGEST-RUNNING LIVE HAIR COMPETITION AND IT OPENS FOR ENTRIES THIS MONTH – GET READY TO COLOUR YOUR WAY INTO THE HISTORY BOOKS
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CR EATIV E HE AD AD VE RT OR IAL *Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded onto lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.com for full details and terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.
IT’S A MOMENT that stays with you for life. Between the thunderous applause, the lights, the confetti and the weight of the trophy in your hand, there’s the realisation that things will never be the same again. There are few competitions which instil such a feeling as winning the coveted L’Oréal Colour Trophy award sets you on the path for colour stardom… With incredible levels of detail, technical know-how and trendsetting prowess expected, the stakes are high. Challenge yourself to create a look that will have new clients stopping in their tracks and rushing in to book an appointment. To gain an edge on the competition you’ll need to have a passion for every shade in the spectrum, a unique eye, and technical skills to put others to shame. The same is true for if you want to show off your grooming skills for the Men’s Image Award, or to flaunt your talent for texture in the Afro Award. For any young guns with blazing colour ideas under the age of 25, you might just have what it takes to win the STAR Award. The L’Oréal Colour Trophy 2019 is open for entries on 2 January. Not a L’Oréal Professionnel salon? No problem! If you have the idea and use a L’Oréal Professionnel colour, then the judges want to see what you can do. The time has come to colour up a storm…
HOW TO ENTER* #LCT19 1. Head to lorealcolourtrophy.com 2. BUILD your personal profile 3. Choose your CATEGORY to enter 4. COMPLETE your entry form online and upload your photo (must be no more than one year old) 5. CONSULT full L’Oréal Colour Trophy Terms and Conditions 6. Submit your application by 18 February 2019
IS 2019 YOUR YEAR?
Visit urtrophy.com lo co al re lo to enter NOW
For more information, call 020 8762 4617 or visit lorealcolourtrophy.com lorealpro
@lorealprouk
/lorealprofessionnel.uk
#Lorealprouk
#LCT19
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YES.
IT’S OPEN
YES. IT’S OPEN
In it’s 64th year, the longest-running live hairdressing competition the L’Oréal Colour Trophy, is now open for entries. Will you be this year’s winner?
ENTER NOW* lorealcolourtrophy.com #LCT19 #lorealprouk @lorealpro
*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.
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11/12/2018 16:38
SHOW YOUR TRUE COLOURS
image: Grand Final 2018 Hair by Percy & Reed Artistic Team
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11/12/2018 16:38
MAKE TIME F
HOW TO CREATE SUCCESS WITHIN YOUR
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #SalonSmart19
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FOR CHANGE BUSINESS – NOW AND IN THE FUTURE
24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW – CALL 01434 610944
WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart
•Based on single room occupancy ••Two delegates share a twin/double room
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Bruce Masefield Bruce Masefield Hair
Tom Connell Trevor Sorbie
Sara Holmes Stuart Holmes Salon
Carolyn Sweeney Creations
Dylan Bradshaw Dylan Bradshaw
Sarah Black Linton & Mac
Mark Maciver SliderCuts
BRILLIANT PEOPLE. GREAT
Dale Herne and Angelo Vallillo DNA Artspace
Nicola Clarke Nicola Clarke at John Frieda
Darren Fowler Fowler35
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #SalonSmart19
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Ken West 3.6.5 Education
Richard Phillipart The Boutique Atelier
Simon Tickler Salon Success
Monica Teodoro L’Oréal Professionnel
Bree Davie Trevor Sorbie
Sophia Hilton Not Another Salon
Jak Bakewell and Scott McKay Re-Invention House
Luke Hersheson Hershesons
MINDS. EXPERT INSIGHT
Jo Robertson The Hair Agent
24-25 March 2019
Bex Ohta Trevor Sorbie
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW � CALL 01434 610944
WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart
•Based on single room occupancy ••Two delegates share a twin/double room
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WEEKEND PASS / £295 plus VAT* A trip to Salon Smart – held in the four-star luxury of the Park Plaza London Riverbank hotel – is your opportunity to recharge both your body and your business mind. In just 36 hours. Weekend Pass ticket-holders will enjoy a spacious room complete flat-screen TV, free Wi-Fi, air-conditioning, a generous-sized bathroom, either with walk-in shower or a tub with overhead shower, and bespoke Salon Smart express check-out. Room upgrades are also available – choose from river views, executive suites and access to the executive lounge (just ask when you book your Weekend Pass). Plus, there’s a state-of-the-art fitness centre, an indoor pool and a stunning bar on the hotel’s first floor, complete with floor-to-ceiling views overlooking the Houses of Parliament and the River Thames.
TWO-DAY PROGRAMME TICKET INCLUDES: • ALL MAIN STAGE SESSIONS • MEET & MIX • THREE-COURSE DINNER WITH WINE • AFTER-DINNER CREATIVE PRESENTATION • OVERNIGHT STAY WITH FULL ENGLISH • OR CONTINENTAL BREAKFAST
• TWO WORKSHOPS • TWO LIVE DEBATE AND Q&AS • THE WORKING LUNCH • COFFEE AND CAKE BREAKS • GOODY BAG
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH
ASSOCIATE SPONSORS
@creativeheadmag #SalonSmart19
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DAY PASS / £100 plus VAT MONDAY PROGRAMME TICKET INCLUDES: • ALL MAIN STAGE SESSIONS • TWO WORKSHOPS • LIVE DEBATE AND Q&A • THE WORKING LUNCH • COFFEE AND CAKE BREAKS • GOODY BAG
24-25 March 2019
THE PARK PLAZA LONDON RIVERBANK HOTEL
BOOK NOW – CALL 01434 610944
WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart
•Based on single room occupancy ••Two delegates share a twin/double room
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, H S E R F FORWARD-THINKING AND HUNGRY
SESSION’S NEXT GEN
MEET THE NAMES STORMING THE SESSION SCENE – ON SHOOTS, ON SET AND AT SHOWS. THEY ARE INCREDIBLY AMBITIOUS AND RIDICULOUSLY TALENTED...PREPARE FOR DEBATE AND DELIBERATION AS WE GET THE INSIDE SCOOP FROM SESSION’S NEXT GEN
MADS-SUNE LUND CHRISTENSEN
RYAN STEEDMAN Percy & Reed
Josh Wood Colour
ED LIMIT OF ER E NUMB AVAILABL S ICKET OK BEFORE T 5 1 £ BO IF YOU 1 JANUARY 1
JODIE AUSTEN
Session hair artist
JAMES BICKMORE Headmasters
VALERIE BENAVIDES Session stylist
ANGEL MONTAGUE SAYERS Sally Montague Hair Group
MONDAY 28 JANUARY
ONE ALFRED PLACE, LONDON 7-10PM
BUY TICKETS AT CREATIVEHEADMAG.COM�STORE OR CALL 01434 610416 TICKETS £25 OR TWO FOR £40
Includes canapés on arrival, drinks all evening and a gift from sponsor L’Oréal Professionnel
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THE FUTURE IS HERE THINK YOU KNOW THE WELLA TRENDVISION AWARDS? THINK AGAIN – WE’RE TALKING NEW CATEGORIES, NEW NAMES, NEW OPPORTUNITIES TO SEE YOUR CAREER GO STRATOSPHERIC. ARE YOU READY TO SHAPE YOUR FUTURE?
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YOU’VE GOT THE LOOK
HAVE A VISION YOU WANT TO SHARE? WELLA HAS THE PERFECT OPPORTUNITY – MEET THE NEW-LOOK TRENDVISION AWARD
Whether you’re working at regional or international level, Wella continues to shine a spotlight on the visionary artists who are pushing the industry forward. You’ve got to be in it to win it – and there are some incredible opportunities to be grabbed. Where else can you have direct feedback and advice from some of the biggest names in the business? Wella provides every competitor with digital mentoring at every stage of the competition and face-to-face mentoring with industry icons for Regional Heat winners. From tailor-made Wella Education programmes to invitations throughout the year to Wella events – not to mention a boost to your profile with media support – becoming a TrendVision Award Finalist means so much more than simply attending the UK & Ireland Final. The experience and the connections you’ll make will help to kick your career into high gear. There’s never been a better time to throw your hat in the ring. It's as easy as one, two, three…
1. CHOOSE YOUR CATEGORY NEW! COLOR ARTIST OF THE YEAR Create a beautiful colour that complements the model's haircut and individual style. Use expert technique, placement and a beautiful finish. Please do not enter hair-up or braided looks – take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.
NEW! CREATIVE ARTIST OF THE YEAR Highlight your expertise, skill and flair, celebrate the beauty of your model and complement her style, as well as her hair colour. Please do not enter avant-garde looks – showcase your creative vision and take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.
MALE GROOMING Create a total men’s look, exhibiting excellence in craftsmanship for cut, colour and finish, and take inspiration from current barbering trends.
RUNWAY Showcase your creativity and push the boundaries with an editorial long hair or hair-up look. Showcase beautiful style and finish, with the option to add hair extensions and pieces.
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2. CREATE YOUR LOOK Start your TrendVision Award journey off with a bang with Wella’s Create Your Look sessions. If you’re looking for advice on photography, lighting and how to make your entry stand out from the crowd then you’re in luck. These tailored sessions are designed to equip you with everything you need for your TrendVision Award 2019 entry. At the end of the two-hour slot you will receive a digital photograph of your completed look, along with a digital toolbox to help you make the most of your entry. For 2019, Wella has teamed up with iconic industry photographers Desmond Murray of Atherton Cox, Kai Wan of p.kai hair and Kevin Luchmun.* But that’s not all – Emma Summersby, director of Summersby Media, is also available to advise on raising your profile. For the first time, you can now use Eventbrite to book your place. Simply search for 'Wella Create Your Look' and you can book in your own time, online.
06/12/2018 16:37
CR EATIV E HE AD AD VE RT OR IAL
MEET THE PROS AND CREATE YOUR LOOK
Kai Wan
Kevin Luchmun
Emma Summersby
£45 exc. VAT
3. UPLOAD YOUR ENTRY Submit your photographic entry online from 6 February to put yourself in the running for the Regional Heats. Good luck!
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To book your place, head online to eventbrite. com and search 'Wella Create Your Look'. Or contact the Wella Events Team on 0845 6018 128 or wellaevents@ cotyinc.com
*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day
Desmond Murray
06/12/2018 16:33
WHERE COULD THE WELLA TRENDVISION AWARD TAKE YOU? YOU’VE CHOSEN YOUR CATEGORY. YOUR MODEL IS READY. THE IMAGE HAS BEEN TAKEN. WHAT HAPPENS NEXT?
If you make it through, you’ll do battle at the Regional Heats across the UK, illustrating to judges just what you can do. Impress, and you’ll be one of the Regional Winners who, with the support of Wella's incredible mentors, will go through to the UK & Ireland final at the Roundhouse in London. Win there and you’ll enter an exclusive cadre of talented stylists and colourists at the Wella TrendVision Award Creative Retreat Experience. There, the global TrendVision
Award photographic winners are revealed, alongside a two-day mentoring extravaganza. This year's winners will team up with the hottest hairdressers, inlcuding Darren Ambrose, Jayson Gray, Bruce Masefield and Akin Konizi, to deliver models to brief and be in with a chance of winning more awards. This is the Wella TrendVision Award like you've never seen it. It’s dialled up, and it's so much more than just a competition. Are YOU up for it?
DATES FOR YOUR DIARY
• 6 February – photographic entries open online • 5pm 20 March – photographic entries close • 4 April – regional shortlists announced • May to August – Regional Heats held around the UK • 30 September – the UK & Ireland Final in London
FOR MORE INFORMATION, VISIT WELLA.COM OR CONTACT THE WELLA EVENTS TEAM ON 0845 6018 128 OR WELLAEVENTS@COTYINC.COM
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06/12/2018 16:34
CLUB club
.com/ g a m d a e h e iv t a cre A/W18
PORTRAIT OF A
PROCESS
SPRING SUMMER 2 019 C RE ATIVEHE ADM AG.COM
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FOR JUST
SIGN UP NOW
AND RECEIVE A BUNDLE OF BRAND NEW PAUL MITCHELL INVISIBLEWEAR PRODUCTS, WORTH MORE THAN
£70*
£10 YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands
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Win two tickets to the Paul Mitchell Style Edit event!
Already a Creative HEAD Club member? We’ve got something special for you too! Club members have the chance to win two tickets to the Paul Mitchell Style Edit event. Taking place in Manchester, Cardiff and Aylesbury, the one-day course will teach you how to create beautifully undone styles using INVISIBLEWEAR. To be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD members will FOR receive an email on 1 January! EATIVE
CR UB HEAD CLRS MEMBE ONLY
*For the first 25 new members to sign up between 1 January and 31 January 2019. Subject to availability and no cash equivalent will be offered.
YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N
RU N WAY
13/12/2018 15:58
RUNWAY REBEL
Beautiful bold fashion toning for a head-turning look
“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning, the colour range also offers our clients more opportunities to trial fresh new looks without the permanent commitment. The new range is showcased through a beautiful bespoke appointment service menu that allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which offers playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!” DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL UK AND IRELAND AMBASSADOR
ONE TWO GORGEOUS
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GIMME MORE! SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THEART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW! BEAUTY IS IN THE eye of the beholder, but #haircolour is in the hands of the Instagrammer. Social media has contributed to a huge surge in demand for salon colourists to recreate the looks their clients have seen online. And with the photo-sharing app providing a treasure trove of balayages, ombrés, denim highlights and magical rainbow locks to choose from, there’s no sign of this trend slowing down – in fact, it’s getting more creative and fastmoving by the day! Inspired by the ideas and images they’ve seen on Instagram, clients now want to be able to change their hair colour without either having to wait, or to the long term commitment of permanent colour. And of course they never want to compromise the condition of their hair. Well, why would they? That’s what makes new IGORA Vibrance so exciting. Schwarzkopf Professional have given their demi-permanent colour a cuttingedge upgrade, setting new industry standards with innovative technologies and consistencies that mean IGORA Vibrance can now do even more – all while being extra-gentle on hair!
GLOSS BOSS
Glossed-up balayage with outstanding shine
PAINT ME PASTEL
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SO WHAT’S NEW? NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS CAN EXPECT MORE, AND YOU CAN DELIVER MORE… MORE PERFORMANCE – up to 100 per cent more INSTAShine (versus untreated hair) with increased hair protection, thanks to the Moisturising Protecting Complex with AQUAXYL Technology. This innovative technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre, protecting against hair breakage and creating a clean canvas for an even colour result. The alcohol-free formula is enriched with Vitamins B3 and B5, helping to shield the surface of the hair and creating a beautiful, vibrant shine. MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing ratio is easier to formulate, faster to mix and more efficient to apply. MORE VERSATILITY – the state-of-the-art Activator system allows you to choose between a gel or a cream consistency. Choose the IGORA Vibrance Activator Gel, containing a gelifying agent that creates a unique gel consistency, for bottle applications and quick services at the backwash. Or switch to the IGORA Vibrance Activator Lotion, whose special thickening agent transforms the liquid colour into a cream consistency, for faster applications and ease of use. MORE CHOICE – you now have access to a full range of demipermanent colour services, including Dual System Application, Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction, Colour Refreshing and Clear Glossing. Matching harmoniously with IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA Vibrance Clear 0-00, a non-pigmented formulation that can be used as a stand-alone gloss upgrade after every colour service, or to dilute IGORA Vibrance shades to reduce depth and intensity and to create pastel tones. The new unique consistencies now available with IGORA Vibrance mean you can adapt this innovative, versatile product and the techniques you use to create beautiful colour results that are infinitely personal and endlessly changeable. Schwarzkopf Professional developed IGORA Vibrance to reimagine demi-permanent hair colour – helping you deliver more to your clients and creating more opportunities to build lucrative colour business in your salon.
ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR – VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA #MOREVIBRANCE @SCHWARZKOPFPROUK CREATIVE HEAD
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ESCAPE YOUR REALITY AND HAVE SOME FUN. GOLDWELL’S 2019 COLOR ZOOM COLLECTION, R MIX, SHAKES THINGS UP BY PAIRING HI-VIS COLOURS WITH SHARP CONTOURS AND STRONG CONTRASTS. CREATE THE FUTURE AS YOU SEE IT…
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HAIR The Color Zoom 2019 Creative Team. MAKE-UP Loni Baur. STYLING Ingo Nahrwold. PHOTOGRAPHY Ralph Mecke
THE BRAINCHILD OF the Color Zoom 2019 Creative Team, REMIX is a collection designed to inspire. Clashing colours and clear contrasts create an anarchic mix that is exhilarating and fresh. Familiar shapes have been reworked and remixed, with sharp contours and disconnecting elements creating new silhouettes, while eye-catching finishes and sophisticated lustres add polished appeal. From delicate crimps and punk embellishments to dip-dyes, fades, colour blocks and graduation, REMIX is a mash-up of the past, present and future, remixing signature elements from different decades. So break free. Dare, clash, rebel. It’s time to REMIX your reality and have some fun!
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MAKE IT YOUR OWN CREATE R MIX AS YOU SEE IT – AND YOU COULD WIN BIG! #REMIXREALITY
BE INSPIRED BY the spirit of REMIX and bring your own creativity, ideas and passion onstage. The Color Zoom Challenge is one of the world’s biggest live hair competitions, encouraging you to push your limits, discover hidden talents and step into the spotlight. Use Goldwell’s REMIX collection as your inspiration and interpret it in your own style and look. Compete with other stylists in your category and your country – this is your chance for recognition on a national level. What’s more, as a UK winner you’ll automatically qualify for the grand final of the Color Zoom Challenge at Global
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Zoom 2019 in Vienna, where you’ll compete with the best hairdressers from around the globe and spend time with people who share your passion for creating extraordinary hair. Lydia Wolfe, 2018 UK Gold winner, says: “Getting to meet and compete against stylists from all corners of the world and share our adoration for the industry was incredible”. So what are you waiting for? This is the opportunity of a lifetime, to show the world what you can do. It’s time to #REMIXREALITY
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SEIZE YOUR OPPORTUNITY!
Choose your category and make history – national gold winners will enjoy loads of promotion, social media love and press to help their profile rocket! Win the final and you will secure your place on the Color Zoom Creative Team for 2021, setting the trend for the next generation of competitors!
GLOBAL NEW TALENT CATEGORY
Junior stylists with fewer than five years’ experience (excluding apprenticeships) by the date of submission.
GLOBAL CREATIVE CATEGORY
Stylists with more than five years’ experience (excluding apprenticeships) by the date of submission.
GLOBAL PARTNER CATEGORY
Stylists who are currently working or have been working with Goldwell as a freelancer, trainer or active representative for two years by the date of submission.
YOUR REMIX HIT LIST
• Get the briefing kit at goldwell.co.uk/color-zoom-2019 • Check out the REMIX collection and devise how •you’ll make it your own • Choose a model and the styling • Create your look… and shoot it! • Fill out and send back the entry form by 31 May 2019 • National winners will be announced in July 2019 and • Global Zoom is in Vienna in September 2019
Download entry forms and Color Zoom information at goldwell.co.uk/color-zoom-2019. Keep up-to-date with the latest Color Zoom news by following @GoldwellUK #colorzoom #remixreality on Instagram, Twitter and Facebook
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. Maverick. Creative. Icon Eugene Souleiman chats with Creative HEAD editor Amanda Nottage about connecting with designers, being crowned Most Wanted Hair Icon 2018 and his enduring punk spirit
“In a weird n a n i m ’ I y a w experimental . r e e r a c y m f o t r pa I’m a bit nuts, aren’t I?!” 2018
EUGENE SOULEIMAN IS NOT one to settle for the predictable. As one of the most revered session stylists working at Fashion Week and in editorial today, as well as in his role as global director of care and styling for Wella Professionals, he’s perpetually pushing boundaries. Whether it’s using accessories in unusual ways or placing off-centre details to provide impact, it’s an indelible signature, one which saw him crowned Hair Icon at the 2018 Most Wanted Awards. “I was a bit humbled, to be honest,” he admits of the win. “To be chosen by people that are knowledgeable, that I respect, was really fantastic. They understand.” His ability to shapeshift hair has made him a seasonal
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staple for the likes of experimental designers such as John Galliano, Yohji Yamamoto and Jeremy Scott. What is it that draws him to other boundary-pushing creatives? “I always go for the more complicated person,” he says. “In a weird way I’m in a experimental part of my career. I’m a bit nuts, aren’t I?!” For Eugene, it’s all about the character, the story. Galliano is a kindred spirit, maybe it’s something to do with both of them being South East London boys (Eugene is from Woolwich; John from Peckham). For the Maison Margiela Couture show in July 2017, Galliano envisioned a woman running late who jumps straight out of the shower and into
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her clothes. Eugene took the wet-look hair brief one step further by suggesting that they add whisked-up shampoo suds, as if she hadn’t even finished rinsing. “For me it’s about finding that little detail that’s really subtle and just turning it into something else,” he explains. It’s signature elements like these that have kept Eugene at the forefront of Fashion Week, year after year. “I think my work’s quite twisted, in a funny kind of way. It’s putting elements together which are quite impossible,” he says. “That’s the challenge for me. I’m very much about the idea – or a feeling.” Touching on his experimental, punk-ish attitude towards hair, Eugene considers why his styling is standing out all the
more now. While he doesn’t think it’s an age thing, it is “a demographic moment”. He explains: “Everyone I know who is truly creative is older – because they were punks. That was when there was nothing and they had to make something from nothing.” But with social media shining an ever-present spotlight on up-and-coming talent, perhaps those coming through the ranks are playing it too safe, knowing so many eyes are watching? Eugene isn’t completely convinced. “They just don’t want to take that risk, and it’s such a shame because there’s no reward if there’s no risk, but it’s a heightened fear of failure on a public level,” he says. “I don’t have that – at the end of the day, I can say I tried.”
CHALLENGE ACCEPTED!
Images courtesy of Wella Professionals
EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS
OLIVER THEYSKENS
MAISON MARGIELA
THOM BROWNE
“The story behind this was a romantic entanglement of a young lady who’s run away. She’s very beautiful, she fell asleep in a forest when it was raining and this is how she woke up. I just love this hairstyle – it feels quite cinematic, it moves really well and it reacts with the environment. It’s romantic, it’s dark, it’s gothic. It’s elegant but raw.”
“When I look at what John Galliano does and his philosophy, it’s very simple: he doesn’t care who wears his clothes as long as they feel amazing in them. Some of the looks were just haircuts. With John’s shows everyone is treated in an individual way. So when you’re doing a show for John and you’ve got 32 models, you’re doing 32 shows.”
“This look was inspired by a single dreadlock. It’s graphic, it’s textured, it’s fibrous. We had to get hair into its most porous state so when we touched it, it stayed exactly where we want it to. I wanted it to feel almost medieval, like it could have been worn by knights. Thom offers such an amazing platform, he does things with unusual proportions which are quite twisted.”
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NEAR W ILD HEAVEN TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE, EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY HE’S THE CURRENT MOST WANTED HAIR ICON PHOTOGR APHY BY ANDREW O’TOOLE 46
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HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.
The variety of Wella Professionals colour choices is seemingly endless. From its low-commitment, trend-led Color Touch and Color Fresh collections to the pigment-rich formula of Koleston Perfect with ME+, Wella Professionals colour ranges cater to every client. Joining the fun for 2019, new Opal-Essence by Illumina Color gives hair a futuristic, next-level finish. These five new opalescent shades offer milky, metallic sheens without depth to give both warm and cool light reflections. Mix and match to find the perfect formulations and shades and let Wella Professionals’ Colour Creatives take you on a journey through its perfect colour portfolio… 50
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FUTURISTIC TONES AMBER SLATE
This comes from the current obsession with the ’70s palette. It’s a natural, soft copper tone that’s more muted and smoky. Its baked earthy tones and mellow, almost yellow, amber shades tone down the reds of past seasons.
Opalescent, multitonal colour shifts. The play of light on moving water. The luminous element of sheer textures. Thanks to new Illumina OpalEssence formulas, these lightweight colours offer a totally different experience than existing metallics or glosses.
COLOUR TEXTURE EMBRACE
Natural texture, unbridled and wild, is emphasised with both warm and cool shades to add more drama to an already bold look. With more dimension to experiment with, there are endless possibilities.
“We’ve literally never been able to make these colour palettes before. We could imagine them, but now we can make them. This is what makes colouring so exciting” Zoë Irwin CREATIVE HEAD
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Permanent colour doesn’t need to mean deep, dark heavy colour. Keep things interesting with these innovative formulas, from next-level metallics to the better-then-ever Koleston Perfect with ME+. Throw light on the future of permanent colour with the Illumina Color range. Featuring 38 shades of intermixable colours, next generation Microlight Technology creates luminous, high-shine colour without compromising hair integrity. A sheer, natural-looking result can still achieve up to 100 per cent grey/white hair coverage, or be toned down for a unique glossing service for the colour-shy. Illumina Color has proved to be a big hit with clients – three out of four of whom would ask for it again.
Opal-Essence by Illumina Color is the perfect addition to your colour menu for a futuristic, trend-led edge. These five shades give hair a metallic, milky sheen without depth for a unique finish. The colourshifting, mother-of-pearl shades reflect both warm and cool hues depending on the light, taking the previous metallic hair trends and transcending them to the next level – revolutionary! With liquid-look, metallic and high-shine elements making a big return in fashion, the new Wella Professionals formulas offer the perfect pairing. From the intense silverviolet of Silver Mauve to the unusual Chrome Olive via Copper Peach, Opal-Essence by Illumina Color offers something brand new for your fashionforward clients.
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*For people not allergic to hair colourants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each colour. Strictly follow safety instructions and consult wella.com. If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect
Koleston Perfect lovers can delight in knowing it’s now better than ever, thanks to the addition of ME+ technology. ME+ reduces the risk of developing a new allergy to hair colour,* replacing PPD and PTD that often cause reactions. It’s taken seven years of research, 3,000 formulations and 20 patents to reach this new frontier of hair colour, but it’s well worth the wait. Pure Balance technology shields from metallic ions, which would otherwise interact with hair to create free radicals and ultimately cause damage, resulting in better protected, stronger hair fibres. The reduced free radicals also helps to prevent colour shifts, which means you can rely on bold, consistent colour time and again, from root to tip.
“There’s nothing better than bringing great colour into the salon and finding new ways to bring a client’s hair colour to life. Illumina lends itself well to toning in creative ways, while Koleston Perfect ME+ has fast become the go-to brand for creative colourists. I love using these ranges in the salon to create new, unique and never-before-seen colour creations by layering the colours.”
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Futuristic colour doesn’t require a time machine – or a commitment. With a raft of delicate products to choose from, Wella Professionals’ Color Touch and Color Fresh ranges are as ideal for first-timers as they are for flight-of-fancy regular dye jobs. The Color Touch range of mildly oxidising semipermanent hair colourants are low-commitment but high-impact. Ideal for clients who like to switch up their shades fast, these ammonia-free formulas are enriched with keratin to give hair a high shine, high fashion finish. Creating colour which packs a punch yet still washes out evenly is even harder than it sounds, but the range’s Light² Color Complex creates such light play in the hair that the natural highs and lows are emphasised for stunning results. Brighten blondes or play up warmer tones in between your colour services with Color Touch Relights. For a chic finish which has a matte edge, the iNSTAMAT!C by Color Touch collection is a diffused colour wash that fades beautifully, offering ontrend pastels and brights without commitment. With pinks, purples and mints, these sugary sweet shades are ideal for tempting colour-shy clients. The Clear Dust shade is a great backwash option for a sophisticated, futuristic finish for those determined to steer clear of permanent colour. Play to your client’s strengths with Color Fresh, a ready-to-go colour enhancer with an acidic pH, treading a perfect line between direct dyes and caring agents. Ideal for first-time colour clients, the treatments last up to 10 shampoos and give up to 30 per cent grey/white coverage. Ammonia-free and peroxide-free, Color Fresh’s vitamin care complex works to add condition and shine as much as it is adding vibrant colour. With a portfolio of 35 shades to choose from, we’ve never been more ready to commit to non-committal colour.
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“Color Touch is a go-to when a client is new to colour and is looking for soft coverage. It’s a great product to use and gives great shine, as well as a natural blend. But iNSTAMAT!C is my favourite instant tone. I worked on this project from the start, and I find the filtered effect of each shade so unique. It’s the most perfect modern finish.” CREATIVE HEAD
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THE FUTURE IS… BRIGHT
With the surge of interest in colour services in the past few years, equipping yourself with the best education and products can send your business soaring. The beauty of Wella Professionals’ vast colour palette is how flexible it is. Mix and match to create new shades and finishes for the latest Instagram colour trends. Whether they’re looking for a new natural or a metallic mauve, the future of colour services is brighter than ever.
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THE FUTURE IS… AGELESS
Grey is back in fashion, along with a veritable rainbow of pastels, brights and metallics; traditional assumptions for age don’t apply. Instead of just grey/white coverage, offer clients a playful edge. Breaking free of conventions is key to creativity – see where it can take you and your business.
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THE FUTURE IS… FASHIONABLE
Being able to offer your style-conscious clients a seasonal colour look based on up-coming trends but without commitment can see colour services soaring. With Color Fresh CREATE’s temporary formulations you can stay ahead of the game when each new trend rolls around.
THE FUTURE IS… PERSONAL
Help clients reflect their mood and personality with infinitely customisable colour options. Color Fresh CREATE’s spectrum of vivid shades is an easy way to play with expectations.
“Color Fresh CREATE is great for introducing to clients who are naturally quite shy of bright colour. It’s perfect to add on top of natural colour to enhance with a creative pigment, and has a beautiful fade-true-to-tone kind of quality. With the advent of mermaid hair, rainbow hair and hidden streaks, it’s important to be able to change that at will” EXPLORE THE WELLA PROFESSIONALS WORLD OF COLOUR FOR YOURSELF. VISIT EDUCATION.WELLA.COM @WellaHairUK
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@WellaUK
#AskForWella
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INTRODUCING
INVISIBLEWEAR BY PAUL MITCHELL
Beavutifully undone CREATIVE HEAD
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GET THE LOOK Pump Me Up Undone Texture Hairspray
, g n i l y t s d e i f i l p m i S y, t i l i t a s r e v g n i z a am absolute freedom
TO U S L E D , TO U C H A B L E , U N D O N E E L E G A N C E . I T ’ S T I M E L E S S , IT’S CLASSIC, AND IT’S SO COOL RIGHT NOW INVISIBLEWEAR by Paul Mitchell is a complete line of haircare and styling products that’s all about embracing the beauty of imperfection and making the chic simple. Never stiff or over-styled, INVISIBLEWEAR is formulated with velvet flower to soften hair as it adds texture and volume. No complex routine. Just relaxed, lived-in looks that take you and your client from day to day.
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INVISIBLEWEAR Shampoo
INVISIBLEWEAR Conditioner
INVISIBLEWEAR Memory Shaper
INVISIBLEWEAR Volume Whip
PREPS TEXTURE – BUILDS VOLUME WHAT IT DOES Cleanses and preps hair, creating the perfect foundation for effortless, undone looks HOW IT WORKS Volumises, builds texture and adds life to dull hair PRICE 300ml £13.75, 1,000ml £30.95
PREPS TEXTURE – BUILDS VOLUME WHAT IT DOES Detangles hair and builds body to create the foundation for a perfectly undone style HOW IT WORKS Moisturises, replenishes and leaves a glossy shine PRICE 300ml £14.95, 1,000ml £33.95
UNDONE DEFINITION – SOFT MEMORY WHAT IT DOES Shapes gorgeous, undone definition with a natural finish HOW IT WORKS Adds flexibility and rich shine PRICE 250ml £15.25
HUMIDITY RESISTANCE – NATURAL HOLD WHAT IT DOES Whips up airy volume with a long-lasting, crunch-free hold. Perfect for beautiful blow-drys or to air dry for a natural finish HOW IT WORKS Conditioning, alcohol-free mousse with humidity control adds shine and helps banish frizz PRICE 200ml £16.95
INVISIBLEWEAR Undone Texture Hairspray INSTANT TEXTURE – NATURAL VOLUME WHAT IT DOES Adds sexy, undone texture and body for effortless styling HOW IT WORKS Volumises and gives life to flat hair for natural movement with a touchable hold PRICE 228ml £17.75
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INVISIBLEWEAR Pump Me Up INSTANT VOLUME – TEXTURE POWDER WHAT IT DOES Adds incredible volume, texture and grip at the root HOW IT WORKS Boosts body, bulks up strands and creates instant volume right where you want it, revitalising flat, limp hair PRICE 10g £21.95
Salon Success and John Paul Mitchell Systems are committed to keeping your team confident and inspired. Book some time with your dedicated Salon Business Consultant for INVISIBLEWEAR product education, dialogue tips and ways to grow your business. Client facing video and social media assets also help introduce this exciting collection in an inspirational new way.
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GET THE LOOK Volume Whip Memory Shaper Undone Texture Hairspray
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Upgrade every client appointment with
INVISIBLEWEAR Help your client embrace the trend of casual, lived-in hair. Talk to her about simplifying her styling routine with INVISIBLEWEAR so she can get the looks she loves without too much time, fuss or complication. Be sure to communicate the versatility of this perfect edit of products. Show her how the assortment of stylers will take her from next-day beachy waves to third-day top-knot, and so on. Offer a complimentary blow-dry or styling service featuring INVISIBLEWEAR to reward loyal clients. It’s a great way to show your appreciation and it allows your clients to experience the products first-hand. Remember, your clients look to you for professional expertise. Help them take the right product home to extend their salon-perfect style and allow them to recreate their look with INVISIBLEWEAR products. And why not offer clients a discounted INVISIBLEWEAR product or blow-dry service as a thank you for referring a friend? Word of mouth is a huge driver of sales, so this could help get the ball rolling!
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Plan your next steps P H I L A N T H RO P Y
Host a styling event and donate proceeds to a local charity. This is a perfect way for your salon to give back to the community
E D U C AT I O N
Book some time with your dedicated Salon Business Consultant to learn about the latest styling trends using INVISIBLEWEAR
S U P P O RT M AT E R I A L S
Paul Mitchell provides merchandising support, window displays and custom materials to help draw new clients into your salon
D I G I TA L M A R K E T I N G
INVISIBLEWEAR video and model imagery are great for inspiring clients on social media
PR
Paul Mitchell is backed by extensive public relations. Your salon benefits from the buzz, with numerous mentions in top magazines, and by well-known bloggers and social media influencers
INVISIBLEWEAR by Paul Mitchell is exclusively distributed by Salon Success. Discover more at salon-success.co.uk. To find out how partnering with Paul Mitchell can help grow your salon business call the Club Services team on 0845 659 0011. Follow them on social media @SalonSuccessUK CREATIVE HEAD
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CREATIVE HEAD VIDEO MADE BY US… ESPECIALLY FOR YOU
PRESS PLAY> TOP HAIR ARTISTS FROM AROUND THE WORLD
On set and in action
CREATIVE HEAD EVENTS
Most Wanted & The It List Awards… Featured Artist Live… Salon Smart… The Coterie: In Session…
NEW TRENDS, NEW IDEAS Expertly created, beautifully filmed and ready to watch
Waiting for you now at:
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REFUSE TO BE CATEGORISED MEET SEB MAN – A NEW LINE-UP OF HAIR CARE, STYLING AND GROOMING PRODUCTS FOR MEN WHO DON’T WANT TO BE DEFINED BY ONE DESCRIPTOR ALONE… No man today can be categorised by just one label – Millennials and Generation Z-ers are embracing the life of the multi-hyphenate. Skater/ photographer/dandy perhaps. Or biker/boss/producer maybe? The modern man is always switching from one passion to another, one look to the next. They’re not content without constant change. They are undefinable. Curated for this generation of gentlemen is SEB MAN, a new 10-strong range of haircare, styling and grooming products for men who refuse to be put into a single category. This is a range of essentials that empower men to express all versions of themselves, in the most hassle-free way, guaranteeing a style that’s always versatile, always evolving. Each product has its own personality, working together to reflect the complexity of each man using it to perfect his own style. To prove it, just
take a look at The Multitasker – it lives up to its name; a hair, beard and body wash that works as hard as your client does. From anti-dandruff shampoo The Purist to long-lasting hold clay with a matte finish The Sculptor, select your changemakers and work them together to show how your guys can pull together a grooming regimen that’s as versatile and multi-faceted as their lives. Packed with a natural source of power, energy and stamina – the guarana plant – the fragrance fuses peppercorn, the freshness of bergamot and the warmth of amber. The result is a woody and spicy fragrance that’s masculine yet modern. SEB MAN encourages men to not only go beyond mere stereotypes but to also embrace this new wave of masculinity. The hassle-free products on offer inspire men to discover who they are and who they could still become…
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PROMO
MEET AIDEN XYDIS…
/STYLIST /BARBER /DIGITAL ADDICT @AIDENXYDISHAIR Barber at heart, creative to the core: SEB MAN’s global creative artist Aiden Xydis thrives on an un/definable lifestyle. The 22-year-old Australian loves creating sleek, sharp cuts and lifting his client’s image to new heights. Mentored by Sebastian Professional creative director, Shay Dempsey, he’s brought Sebastian Professional techniques to the wider barbering world. His vision sets the pace for a new era of hair care, styling and grooming for men.
JOIN THE MOVEMENT, FOLLOW @SEBMANOFFICIAL #UNDEFINABLE
Help your clients slash their way to versatile style with SEB MAN – for more, call 020 3901 1163, visit sebastianprofessional.com/SEBMAN Mister Quarterly 03
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THE FACES, THE PLACES, THE NEWS, THE VIEWS
Mr. Q
l 2019! Last year was a big To an exciting and inspirationa er shops in the UK and if one for continued growth of barb forward and open your er you’re looking to take your care wisdom from Mark of ds own shop, you’ll find some wor Like your styling 08. e pag Maciver, AKA SliderCuts on s from Laundry’s Elli see to real and raw? Turn to page 10 Q will be Mr. s land e in-shop shoot. And, as this issu you there? See ’s. Men k Wee prepping for London Fashion
GET SMART
1. 2. 3.
WHAT ALL BARBERS SHOULD DO THIS QUARTER Get inspired… by watching Most Wanted Male Grooming Specialist winner Jody Taylor chat about his career to Mr. Q editor, Amanda Nottage. creativeheadmag.com
Get competitive… could you be the 2019 winner of the Men’s Image Award at the L’Oréal Colour Trophy? Deadline for entries is 18 February. lorealcolourtrophy.com
Get debating… with SliderCuts’ Mark Maciver, talking about the future of apprentices on stage at Salon Smart on 25 March! Book tickets now at creativeheadmag.com/salonsmart
YO TO U NE ME ED ET…
welcomes you…
ALAN BEAK co-owner, RUGER
Describe yourself in five words… Ambitious, intuitive, hardworking, obsessive, hilarious. What’s exciting you about British barbering and hairdressing now… I love how our industry has this need to constantly evolve. I’ve watched hairstyles and techniques, barber shop decor and the way barbers present themselves change so much in 20 years, all for the better too. There used to be such segregation between hairdressing and barbering and I love how recently it’s all merging into one. Everything changed for me when… I decided to take my career to the next level. I wanted to be taken more serious as an artist so arranged a professional photoshoot inspired by somebody I admired and was the kind of thing he was doing. So I went to town on it and I got a great response and my first magazine cover as a result.
The barber/groomer/hairdresser that inspired me is… That person who urged me to do that photoshoot has since become a mentor and a good friend – Kevin Luchmun. Who else should we get to know… Three people I have watched grow and turn into amazing artists are Leah Hayden Cassidy, Cal Newsome and Nick Barford. Each is different and each brings something refreshing to the table. And they’re all insanely nice people, too. You might not know this about me… Before I was a barber I was a chef and managed a restaurant. And by the age of 12 I was a black belt in freestyle karate, which means that even though I’m a midget I can still do a bit! Say hello to me at… @alan_beak
ON THE COVER Hair by Aiden Xydis for SEB MAN
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Barbicid
American Crew All-Star Challenge 2018 UK winner, Mr Sam Wall
ALL-STAR CHALLENGE HEADS TO NEW YORK
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One of men’s grooming’s biggest competitions, American Crew’s AllStar Challenge is celebrating its 25th anniversary in 2019 by taking the grand final to New York. The contest, which is now open, encourages stylists from around the globe to create a look that embodies the masculine and timeless aesthetic behind the iconic brand. Following national judging, the top 15 finalists will represent their countries at the 2019 American Crew All-Star Challenge, where they will compete over a weekend to become the American Crew All-Star Challenge Global Champion, receiving a variety of prizes that include an incredible $10,000 (£7,840) alongside a trophy and a full scholarship to the new American Crew education programme. Want to enter? Your deadline is 1 March! Discover all you need to know at americancrew.com/allstarchallenge
Congratulations to Alex Panios from Cardiff ’s Windsor Barbers (pictured top), who has scooped the title of NHF Welsh Barber of the Year, while at the NHF’s 2018 Business Awards in Manchester, the title of Best Barbering Business was won by The Master Barber’s Shop in Southport (above).
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ON THE SHELF
BOYS’ TOYS
THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP
Ideal for medium to longer length hair, lightweight Fiber Grooming Foam from American Crew delivers manageable volume and lived-in texture.
£12.90
americancrew.com
Toast 100 years of Wahl with this limited edition clipper in fully metal housing.
This fade-blade version of the Andis Pro Alloy clipper delivers close cutting that runs faster and cooler than other clippers.
£149.99 +VAT
£89
andis.com
wahl.co.uk
Mad about all things retro? Step back in time with Takara Belmont’s new Vintage Alt collection.
When combined with the full SP range, SYSTEM Man offers more than 262 million possible product combinations.
From £17.10
systemprofessional.com Keep all your tools protected, at work or on the move with the Dark Stag Barber Tool Roll.
From £1,500
hairdressing@ takara.co.uk
£32 +VAT
darkstag.com
New from iconic styling brand Sebastian Professional comes SEB MAN, a 14-strong range that celebrates the male multi-hypenates. Hero products include The Multitasker hair, beard and body wash and The Groom hair and beard oil.
From £12.50
sebastianprofessional.com
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Hair: Mr Sam Wall. Photography: Hayley Crone. Make-up: Holly Robinson. Model: William Crone.
#IN THE KNOW
HOW TO…
GET THE BEST FROM A TEST SHOOT
Mr Sam Wall, Hidden Heights Creative Studio “Test shoots are a great way for creatives to collaborate and expand their portfolios. The key is to plan, plan and plan some more! Before the shoot, the photographer will find inspiration and put together an idea. In the lead up to the test shoot, there are a number of factors that need to be considered such as the model, hair, styling, location and lighting. Each of these must be communicated between the creative team to make sure they complement one another and the creative vision is put forward. We were constantly looking at the images on screen during the shoot, adjusting the hair, make-up, styling and positioning. You need to be the director!”
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It’s been 16 years since Mark Maciver, then a teenage MC Slider, first picked up a pair of clippers. His younger cousin was his first client: “His mum just told us he needed a haircut, she sort of left it in our hands about whether we took him to a barber or whether we did it ourselves! That was the moment I got excited about the idea of cutting someone else’s hair” – and word quickly spread. People started coming to him when their regular barber was unavailable. “They’d say ‘oh I’ll just get a shape-up from Slider’. By then I was about 18 and I thought I was a pretty good barber!” he laughs. He jokingly told the manager of his local barber shop, D&L’s in Holloway, as much when he bumped into him – only to be stunned by his response. “He said: ‘well, if you’re better than my
Tinie Tempah Stormzy
Mark Maciver
NICHE HE CARVED OUT A W O H S AL VE RE MARK MACIVER CUTS BRAND G WITH HIS SLIDER IN ER RB BA H IS IT IN BR
guy, come and take his place.’ I said no because of the pressure of cutting real clients, but for the next couple of months he and the owner kept saying ‘when are you coming?’” And finally, he went along, going in once a week to watch, learn and cut his friends’ hair, gradually rising through the ranks. He took on every project or event that came his way, “even if they were boring and dead and I didn’t cut anyone’s hair,” he recalls. “It wasn’t a game plan as such; I was just taking every opportunity as it came.” Instagram became the obvious choice for Mark to showcase his work, and before long thousands were watching his cheerful morning videos or his up-close detailing (he has almost 66,000 followers and counting). Mark is highly detail-oriented and lays out his approach to each cut in simple terms: “Trust the process. My barbering
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Tinie Tempah
became better when I started doing that, as a way of understanding what I’m doing. Remember that you’re cutting hair, not skin. It’s not about pressing harder, you’re just bringing definition between the hairline and the skin, sculpting it out.” It’s testament to his skill, his personality and his Instagram success that he has featured in a campaign for Facebook and Nike’s ‘Nothing beats a Londoner.’ You might have spotted him in ads on the London Underground for payment system iZettle, too. “I do think my haircuts are something that set me apart. And my personality and character are also a big factor, as well as my professionalism.” And at a time when the industry is rightly concerned with the lack of good quality apprentices, Mark’s apprenticeship scheme is something of an inspiration. For Mark, it’s about being early rather than just on time (“To be on time is to be late!” he argues) and focusing on the personalised aspect of each cut. “I think people have been looking for a barber they can rely on for a long
Tinie Tempah
Anthony Joshua
SEE SLIDERCUTS SPEAK AT 25 MARCH AT THE PARK PLAZA, LONDON
time,” he explains. “It’s not just that clients like their haircuts – it’s that they trust me.” When the time finally came for Mark to open his own SliderCuts shop, his dedication to his craft and client base was front-and-centre to its carefully considered design. Opening last summer in Hoxton, his celebrity clients – including Stormzy, Tinie Tempah and Anthony Joshua – mingle right in there with the rest, able to be just another regular customer. Everything from the no-nonsense decor to the layout of the chairs (placed on either side of the space to allow conversation between barbers and clients to flow) feeds into the SliderCuts atmosphere. “I want people to come in and feel like they could spill their drink on the floor, not like they were in a museum. I want them to feel comfortable – it’s one of the ethics of my business,” he explains. A lot of time was spent on the acoustics, making sure people could hear each other without excess noise. “Ultimately it’s a community. You have to remind yourself that hair is hair,” he adds. “It doesn’t matter if you’re Barack Obama or the guy who sweeps the streets… hair is hair.” Mister Quarterly 09
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KEEP IT REAL
KEEN TO STRIP IT BACK AND CONTINUE ITS MISSION OF USING REAL CLIENTS IN ITS SHOOTS, SHEFFIELD’S LAUNDRY CELEBRATES THE TALENTS OF MEN’S GROOMING SPECIALIST, ELLIS, IN THIS SHOT-ON-LOCATION SPECIAL PHOTOGRAPHY BY ANDY NICHOLSON
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Hair: Ellis, Laundry
See the film of the shoot by Gary Scaife, only at creativeheadmag.com
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SHOP TALK
POLE POSITION CUTTERS YARD
Guray Kesman
From the second they walk in to the moment they leave, it really is all about the client at Cutters Yard. Trend-focused, young to middle-aged professionals in search of a great haircut and a personal touch have been flocking to the barber shops in Southwark and London Bridge. The consultation process has been perfected and staff are allowed to take as long as they deem necessary to provide the perfect individual approach, to create the right cuts to suit clients and their features. Guray Kesman, manager and master barber for the brand, knows that taking the time to get this right is what has kept their business booming: “We are totally focused on each client’s unique head shape rather than standardised haircuts,” he says. “Giving a really distinctive cut gives them more confidence because they wear it better. The haircut we give has to fill them with confidence, to make them feel great.” From the retro chairs, sleek wood finishes and in-house magazine – illustrating some of the barbers’ best recent cuts to give clients inspiration as they wait – the Cutters Yard vibe is one of cool, confident professionalism. Complimentary Monmouth coffee invites clients to linger and even extend their stay by choosing from a small but perfectly formed menu of services, including facials and cut-throat shaves. The choice of Aveda Men products is the perfect fit for its client base, and Guray’s team are big fans. Everything about the experience is smooth and effortless, from booking via the app or website, through to the work of Guray’s passionate team. “It’s hard to find the right barbers who are experienced, passionate, reliable and hard-working,” he admits. “But now we have a really solid team and that makes it very special.”
Aveda Men Cutters Yard, London Bridge
Cutters Yard, Southwark
THE DESIGN-FOCUSED TEAM AT CUTTERS YARD IS GOING FROM STRENGTH TO STRENGTH WITH A SECOND BRANCH, NEWLY OPENED WITH AVEDA MEN
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A CUT ABOVE
2018 All-Star Challenge UK Winner & Global Finalist Sam Wall, Hidden Heights Creative Studio
Be a part of the most important men’s styling and grooming competition in the world. Show us your interpretation of the American Crew man with a visionary and expressive All-Star style for your chance to win the experience of a lifetime. Finalists will enjoy an all-expenses paid trip to go head-to-head with some of the best stylists in the world. The Global Champion takes home a $10,000 cash prize as well the ultimate bragging rights.
Open for entries November 2018 - March 1st 2019 allstarchallenge.americancrew.com
GLOBAL CHAMPION AWARD $10,000 For updates and your chance to be a part of this year’s competition visit allstarchallenge.americancrew.com Or follow us for updates @AMERICANCREWUK
#AllStarChallenge
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2018 All-Star Challenge Global Champion, Vitaly Pimenov, Russia © 2018 Beautyge Brands USA, Inc. All Rights Reserved.
05/12/2018 07:42
CREATIVE HEAD VIDEO MADE BY US… ESPECIALLY FOR YOU
IN CONVERSATION WITH…
ZOE IRWIN
The session stylist and educator talks career highlights, dream teams and her new role as UK Colour Trend Expert for Wella Professionals EXCLUSIVELY WITH CREATIVE HEAD EDITOR AMANDA NOTTAGE
Waiting for you now at:
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ONLY OFFERING HAIR? SALONS LIKE YOURS ARE IN DECLINE THE HIGH STREET IS GETTING MORE COMPETITIVE, SO YOU NEED TO CHANGE WHAT YOU OFFER AND HOW YOU PROJECT YOUR BUSINESS TO CURRENT AND POTENTIAL CLIENTS…
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A ‘New Year, new you’ mentality is taking hold of your clients, so why not extend the sentiment to the salon, too? Last year was another difficult one – with rents and rates on the rise, a shortfall in staff numbers and apprentices, not to mention the economic uncertainty of Brexit on the horizon. A Local Data Company survey on retail in the UK illustrates the difficulties further, revealing declining high street footfalls – for the first nine months of 2018 footfall was down 8.1 per cent, which makes it 18 consecutive months of decline. The picture it painted of the salon landscape was stark. The survey revealed more salons offering solely hairdressing were closing than opening, while salons offering other services with hair – such as beauty – were increasing. Data revealed that there were 346 more hair and beauty salons in the past three years (and 44 in the past 12 months), while over the past three years there was a net loss of 252 hair-only salons, 217 of them in the past 12 months alone. It’s clear that diversifying services is making an impact. If you haven’t already, you need to take a forensic look at your business to see how you can not only survive but thrive. How can you make the most of the time and the space that you have to entice consumers back out to the high street and into your salon? Hilary Hall, chief executive of the NHF and NBF, notes: “It makes sense for hair salons to diversify and provide ‘added value’ services to time-poor clients who would pay extra for a manicure or a facial when they’re already in the salon anyway. It’s all about understanding your market and what clients want and will pay for.”
ALL UNDER ONE ROOF
Creating a beauty or wellness hub is certainly one way to improve your client offering, to convince them to linger and enjoy multiple treatments under one roof. The new Hersheson’s salon very much uses this approach – and it’s something Michael Van Clarke in London is heavily investing in. Owner Michael has already spent £1.5m on renovating and upgrading the salon space in the past three years and is banking on wellness trends continuing.
“We’ve extended our beauty offering with extra rooms, our massage therapist is training in reflexology and our pedicurist is gaining her medical qualifications in podiatry,” he explains. “This investment will shift our whole business towards our offering being combined beauty and wellness in an environment that’s like a club clients want to spend time in.” Building additional services into the space rather than sticking them in the corner is crucial to selling the idea of this multiworking space. Westrow Skipton is one such integrated concept salon; the latest addition to Westrow’s Yorkshire portfolio has a huge 2,500 square feet of salon space for hair, beauty and lifestyle. Steve Rowbottom, group director, felt that simply tacking a nail bar into the salon would be unlikely to catch the attention of new clients in the same way. “The beauty services offered at Westrow Skipton are integral to the salon, rather than an afterthought,” he explains. “Clients are confident that they’re receiving a first-rate beauty service. We recognise that the high street is changing, and clients are increasingly looking for a ‘one-stop shop’ – somewhere they can indulge in beauty treatments alongside hair appointments, as well as pick up products and gifts.”
WESTROW’S ONE-STOP HAIR AND BEAUTY SHOP
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MY SELF-IMPROVEMENT PLAN:
EDUCATION
STAR SALON’S BACKWASH PROWESS
ROBERT EATON, RUSSELL EATON
DOUBLING DOWN
MY
Not all salons have large budgets to play with, but diversifying doesn’t need to be an expensive endeavour. Russell Eaton salon in Leeds has been dipping into the beauty services menu more and more in the past nine years. “We have found that, compared with the hair side of the business, the spa alone isn’t as profitable,” says creative director Robert Eaton. “However, as a full package and with the means of offering a wider range of services in one space, the business overall has certainly increased in turnover and revenue. Regulars become more regular and walk-in clients discover that they can have a blowdry while having their nails done in one appointment.” Diversifying your service range is one way of improving your salon’s prospects, but if you’re noticing a disproportionate amount of your service is colour, re-investing and focusing on your colour services could be one way to make your mark – it certainly worked for Anne Veck and her salons in Oxfordshire, which honed in on a USP of catering for all types, particularly afro hair. “Diversifying clearly works well for many, but so does specialisation,” owner Anne explains, “including the colour-only salons and blow-dry bars.” Whether you’re specialising or diversifying, there are a lot of ways to attract new clients. Even reviewing your opening hours could reveal new streams of revenue. How you make small, seemingly SELF-IMPROVEMENT PLAN: insignificant decisions can impact your business in unexpected ways.
MINI-MAKEOVER AND MARKETING STRATEGY
“January is the ideal time to give the salon a facelift, to have improvements made in the salon while it’s quieter. It’s also crucial to come up with a marketing plan for the New Year – mapping out any special events, competitions or promotions we wish to do”
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“We want to ensure we’re always improving. The beginning of the year is the ideal time to review what services we offer and how our team’s been performing, what we are doing well and what needs to be improved upon”
SITTING PRETTY
Social media is increasingly becoming the first port of call for clients. Rather than trawling through websites and clicking on multiple
pages, it’s far easier to pull up an Instagram page and instantly see what sort of styles and colour a salon is creating. Having an appealing page filled with interior shots and pictures of your team’s work is almost like having a second salon front. It’s hard to get right, but it’s definitely worth working on. “People are visually driven; your interior design affects the atmosphere, it evokes an emotional response,” advises Tetsuya Ito, designer at Takara Belmont. “It must be an environment that serves as a backdrop in which you present your service offering. “There are so many interior styles, so deciding the theme and capturing it in every detail not only connects with your customers, it also has a bearing on your service offering and commercial performance,” he adds. “If clients feel you care about your image and every detail of their salon experience – from the welcome, to coffee to furnishings and the smallest of touches that make them feel valued and special – they will want to come again and again.” Albert Ewan Design champions LED lights as a cost-effective way to enhance your space. “Indirect/reflected lighting will flatter the client with less shadows, and can be relatively cheaply achieved, while the backwash areas can be minimally lit to allow a more relaxing experience,” owner Albert explains. “It sets the tone for the journey through the salon.” Tetsuya advises careful consideration of your furniture to allow for multiple services. From chair attachments to alternative shampoo systems for spa-like facials and
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Vintage Art collection from Takara Belmont
#SelfImprovement
TAKARA BELMONT’S DESIGN INSPIRATIONS head massages, “your identity and image are a reflection of how your salon looks and feels, the services you offer and how you deliver the customer experience both in the salon and after”. You don’t have to go it alone either – with services such as L’Oréal Professional Products Division’s Salon Emotion service available, support structures are on hand to reinvigorate your space. First impressions become lasting impressions with the right layout and design, starting from the moment the client steps inside. “Everyone knows the importance of the first MY SELF-IMPROVEMENT PLAN: impression,” says Sarah Dade, UK manager at Salon “We are investing in a Ambience. “When it comes to new retail and colour salons this especially means bar area, as we felt they the reception area – the right desk and waiting seat can were two key areas for make all the difference.” the overall design of the Kelly McDonald, managing salon. Our clients and director of Star Salon in staff spend a lot of time Liverpool, decided to wipe in both areas, so for us it the slate clean and redo made sense to make the her salon interior, and she’s investment here to create looking forward to seeing something new and fresh. As for services, what the New Year has to we are regularly updating our colour menus offer: “It’s no secret the high
RE-INVESTING IN RETAIL
as fashion changes so quickly.”
street is struggling at the moment, and as a salon owner I saw this as the perfect time to step out of my comfort zone and change the entire perception of my business,” she says. Focusing on personal touches for every client has been a big factor for the redesign, with everything from a personalised sound system in the toilets to Indian head massages. Kelly also commissioned contemporary artist Paul Curtis to create a hotspot for Instagrammers on the salon front. Having Insta-ready photo points like this can be a great way to include a mix of client engagement with your own images of services and layout. Think about the social streams of other brands that you find most effective and evaluate why they’re working. It’s never easy running a business, but with some creative thinking and sensible planning this could be your most successful year yet. Whether you’re capitalising on a new, diverse menu of services for clients, updating a tired facade or focusing in on your core specialty, investing in yourself and your business is a sure-fire way to succeed.
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●TIMELESS QUALITY ●AWARD WINNING ●CLASSICAL STYLE ●DURABLE ●MINIMALIST LINES ●ROBUST ●FABRIC CHOICE ●SELECTION OF HYDRAULIC BASES ●MADE IN GERMANY ●2 YEAR WARRANTY
OH, YOU PRETTY THINGS!
TO CELEBRATE TALENT ACROSS THE AVEDA SALON NETWORK, THE BRAND IS RUNNING A SERIES OF #AVEDAARTIST COMPETITIONS, WHERE STYLISTS ENTER CREATIVE IMAGES ON SOCIAL MEDIA WITH A CHANCE TO WIN A SHOOT DAY MENTORED BY ONE OF THE AVEDA ARTISTIC TEAM. WINNERS LOTTIE WALKER FROM BROTHERS SALON AND LISA STANDERWICK FROM SLOANES BESPOKE HAIR ALONG WITH AVEDA ARTIST MICHELA PEZZA, WERE INVITED TO DIRECT THEIR OWN SHOOT PLAYFULLY THEMED ALL-THINGS ACCESSORIES! WHAT WOULD THEY CREATE? PHOTOGRAPHY BY DANIEL SIMS 74
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CR EATIV E HE AD AD VE RT OR IAL GO ONLINE to see all competition entries – search #avedaartist on Instagram, or visit @AvedaUK
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“On all of the models we tried to keep a natural look and see how we could use accessories in a commercial way, so it’s easy to replicate at home for a client. These Aveda Artists are really, really good. It’s lovely just to guide them with the latest trends for next season” MICHELA PEZZA, AVEDA ARTIST, AVEDA COVENT GARDEN @MICHELA_PEZZA
“We’ve done our own little shoots with the salon, but never through Aveda. It’s a different experience – this one is bigger! It’s exciting and it’s really nice to work with people from other salons to see each other’s ideas. It’s been amazing!” LOTTIE WALKER, BROTHERS SALON, OXFORD @BROTHERSOXFORD 76
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“I love doing artistic and editorial work, so I relished the chance to have a go on this scale. I thought it would be interesting to create an accessory out of accessories, so I went with two different designs using metallic pins on really natural texture”
LISA STANDERWICK, SLOANES BESPOKE HAIR, SALISBURY @LISASLOANESBESPOKEHAIR
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CR EATIV E HE AD AD VE RT OR IAL
HAIR Aveda Artist Michela Pezza from Aveda Covent Garden (@avedacoventgarden), Lottie Walker from Brothers Oxford and Lisa Sloanes from Sloanes Bespoke Hair (@sloanes_bespoke_hair). AVEDA CREATIVE DIRECTION Michela Pezza. PHOTOGRAPHY Daniel Sims (@simsnotebook); MAKE-UP Lucy Broggio (@lucy.broggio_mua); MODELS Saskia Redgate (@saskia.nr), Laine Rogova (@lainerogova), Charlie Brogan (@charliebrogan)
Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
THE
Surreal DEAL
WITH HER EYE for the avant-garde, her passion for editorial styling and her absolute commitment to collaborations, Johanna Cree Brown was a fitting subject for the latest in Creative HEAD’s series of Featured Artist LIVE – a unique live event concept and format led by the artist presenting. As creative director of special projects at Trevor Sorbie, what she sees in the world around her is transformed into the most extraordinary of hair creations: shimmering floor-length wigs made out of holographic ribbons; big, bold, intricate braids wrapped in tape; sleek, poker-straight synthetic hair adorned with brightly coloured tendrils of quilting thread. In one room, Johanna had collaborated with artist Roger Spy to explore her love of the surreal, while next door she worked live on three models alongside make-up artist Lan Nguyen-Grealis. Every guest left with a gift from sponsor BaByliss PRO, with one goodie bag containing a golden ticket that gives the winner a chance to assist Johanna in 2019… congratulations to Casey Coleman, owner of CHAIR Salon in Cardiff and an ardent Johanna Cree Brown fan!
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Roger Spy and Johanna Cree Brown
Lan Nguyen-Grealis
Warren Boodaghians
quake
Anthony Mascolo
Akos Bodi
Christel Lundqvist
YOUTH
CREATING OPPORTUNITY FOR talented young hairdressers, TIGI’s Inspirational Youth project is in its 14th year, taking stylists on a life-changing journey to develop creativity and talent. The 10 members of the 2018 team gathered their skills and creativity for an intimate hair show in London’s Café de Paris. Hosted by Anthony Mascolo, TIGI founder and international artistic director, it was the culmination of an intense training week in classic and advanced cut and colouring, session styling, future fashion forecasting, presentation skills and – the highlight of the week – a model casting and photoshoot. First up was a presentation from the TIGI Creative Team entitled Artwork, before the Inspirational Youth team unveiled their models, all sporting both TIGI copyright©olour and Copyright Create ranges. It was a TIGI family affair, with key mentors – European creative director, Akos Bodi; global technical creative director, Christel Lundqvist; Warren Boodaghians, TIGI Academy global technical creative director; and TIGI European session director, Maria Kovacs – all taking to the stage alongside the team.
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UK and Irish winners
Eugene Souleiman and Patrick Cameron
Jayson Gray Darren Ambrose
And the winners are… International TrendVision Award 2018 Color Vision Tanya Grant, Joey Scandizzo Salon, Australia
International TrendVision Award 2018 Creative Vision Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia
ghd Queen Maker winner Team 1 including UK winners Nikki Clifford and Krista Ward, with mentors Abby Smith and Dmitry Vinokurov
#SpeakEIMI winner
Complete
RETREAT
Couture Color winner Team 8 with mentors Darren Ambrose and Jayson Gray
Couture Collection winner Team 8 with mentors Darren Ambrose and Jayson Gray
Rossano Ferretti
Akin Konizi
Team 4 with mentors Cyrill Brune and Matthias Herzberg
IT WAS ALL-CHANGE for the 2018 International Trend Vision Award, as national winners gathered in Lisbon for a new Creative Retreat Experience. Wella Professionals global creative director of care & styling and ghd Fashion Week ambassador Eugene Souleiman showcased a few of his S/S19 looks, while Coty Professional Beauty global ambassador Rossano Ferretti discussed his approach to hairdressing. Andreas Kurkowitz, Wella Professionals global color ambassador, introduced the seasonal colour palette from its Insta-Vintage Movement. Then it was over to 16 mentors from across the globe – including the UK’s Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose, Bruce Masefield and Karbon Kyd Jayson Gray – to lead the teams of national winners through a variety of challenges.
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It ’s all about th e fi ni shin g touche s…
@laine rogova looking fierce I’m now officially an Aveda Colour a mbassador #proud
In the
Can’t get enough ’70s access ories
frame Lisa Standerwick, style director at Sloanes Bespoke Hair in Salisbury and one of the winners of the Aveda Artist competition, gets snap happy!
Chann elling boho vibes #BTS at the Aveda Artist shoot
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
LF W D id you even go to # ot o if you di d n’t get a ph with th e sig n?!
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#TBT working with @avedauk at #LFW
Mo re plaits plea se!
If only every day could be spent on set! #AvedaArtist CREATIVE HEAD
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