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Editor’s letter
92 26 100
hello...
BE THERE!
GRAB YOUR PASSPORT and join the tour – in this issue we celebrate the opportunities hairdressing presents to travel the globe and experience the unforgettable. Whether it’s eating worms in Mexico or clinging to a cliff in Iceland, hairdressing is a unique career when it comes to broadening the mind. But any incredible journey needs to start with a single step, and in the world of hair that’s often an apprenticeship. I’ve heard first-hand how committed apprentices are the lifeblood of a salon, often resulting in a better floor-ready stylist than college education alone. So we’re following plans to revamp apprenticeships with a close eye, and through our collaboration with the National Hairdressers’ Federation, promise to keep you informed. Small salons are concerned this could make apprentices unviable, which has spurred us to launch a campaign to help ensure the cost of apprentices isn’t ultimately higher than just the monetary price of their placement. I hope you’ll join us to fight for a system that’s fair and open to all, while providing exceptional talents for tomorrow. APPRENT IC E
SH I PS
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Amanda Nottage, Editor
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amanda@headmag.co.uk Creative HEAD Magazine 06
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creativeheadmag.com
WOW. Would the Most Wanted and It List 2014 finalists please stand up? Our 87 exceptional talents, awe-inspiring teams and stars on the rise can look forward to the Most Wanted and It List Grand Final, taking place on 1 September at London’s Tate Modern. Jack Whitehall is hosting and tickets are flying, so call 01434 610940 to book. Meanwhile, Vogue’s Jessica Diner and Most Wanted finalist George Northwood will be joining nail queen Sharmadean Reid in Leeds on 22 September for the next Coterie pop-up. So grab your chance to experience the magic. Visit creativeheadmag.com/events
@creativeheadmag
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July/August
WHAT’S INSIDE MODERN LOVE
60
HSH adds a pristine finish to a dash of Bowie
104
AS SEEN ON SCREEN
Skyler McDonald shares with us how she created her stunning L’Oréal Colour Trophy show
SCENE
The people, the places... it’s as if you were there!
86
INTERNATIONAL ’SHIPPING We celebrate go inside some of the most daring and inventive salons the world has to offer
EDITOR AMANDA NOTTAGE
CHIEF SUB EDITOR ADAM WOOD
CLASSIFIED EXECUTIVE DAVID HAMMOND
DEPUTY EDITOR BETH DAVIE
ONLINE EDITOR AMY WOOD
SPECIAL PROJECTS MANAGER JOANNA ANDERSEN
ART DIRECTOR NICK JABBAL
ADVERTISING BEN BALDOCK LAURA TUCKER
PUBLISHER CATHERINE HANDCOCK
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT:
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•08_Contents 1
48
Creative HEAD Magazine
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk
@creativeheadmag CREATIVE HEAD
24/6/14 15:30:05
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CONGRATULATIONS! L'ORÉAL COLOUR TROPHY WINNER
L'ORÉAL COLOUR TROPHY 2nd PLACE
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L'ORÉAL COLOUR TROPHY 3rd PLACE
TONI&GUY GLASGOW
TO ALL OUR WINNERS OF THE L'ORÉAL COLOUR TROPHY AWARDS
MIZANI AFRO LOOK AWARDWINNER
HEADMASTERS NOTTING HILL GATE
2014 L'ORÉAL COLOUR TROPHY YOUNG COLOURIST AWARD WINNERS NORTHERN IRISH REGION
RACHEL KIRK
FAITH HAIR, LISBURN SCOTTISH REGION
HAYLEIGH DAVIDSON
NORTH WESTERN REGION
GEORGIE MATHERS
WESTERN REGION
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REUBEN WOOD HAIR & BEAUTY, MANCHESTER
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EMMA BROWNING VELVET ROOMS 4 HAIR, COBHAM
TONI&GUY, COVENT GARDEN
KIRSTEN IBBETSON HEADLINES, HERTFORD
OTION CREATIVE HEAD PROM
The
salon directory
Italian flair
Bring a little bit of la dolce vita into your salon with LSE – sole UK agent for Italian salon furniture brand, Pietranera NOBODY DOES STYLE QUITE LIKE the Italians. Gucci, Prada, Dolce & Gabbana to name a few, all exude an elegance and glamour many strive for but few achieve. And now you can get a little bit of that Italian luxe in your salon, thanks to LSE. The specialist salon furniture company is the sole UK agent for Pietranera, the leading Italian salon furniture manufacturer.
“We have been working with LSE for more than 25 years and its service and products are second to none. It’s a credit to the industry” CLIVE COLLINS, HOB SALONS DIRECTOR
As part of LSE’s 30th anniversary celebrations, it has introduced two pieces of salon furniture from the newly launched JUST Pietranera range: the Pietranera Tau styling chair and the Pietranera King Tecno styling unit in Cru Wood finish (shown above). The JUST Pietranera collection features all the qualities the Pietranera brand is known for, but at a more affordable price. With JUST Pietranera, all salons can create their dream interiors and offer Italian style, tradition and design. So make a start on your dream salon today and visit LSE’s modern and extensive showrooms in Wembley to view the Pietranera range.
Are you in it? Sign up now at layeredonline.com/mysalon It’s easy to do and IT’S COMPLETELY FREE!
For more information and to request a brochure, call 020 8903 0002 or visit lsehair.com
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The edit The news and know-how from your industry APPRENT IC E
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Will new funding signal the end of apprenticeships?
Creative HEAD has launched a campaign to help ensure that apprenticeships remain affordable for small salons. According to plans published by the government on the compulsory cost of new employer-led apprenticeships, bosses will have to pay one-third of the cost of training young people – £1 from employers for every £2 the government puts in (see page 20 for the latest details from the NHF). Hellen Ward, managing director of Richard Ward Hair & Metrospa and head of a training trailblazer group that is helping investigate apprenticeship standards, is worried the effect this cost would have on salons. She said: “It’s a real blow that from 2015 salons will have to pay one-third of the cost of training, on top of the wages they already pay. If small businesses have to pay a lot more then we will see a big drop in employers taking on apprentices.” Salon owner, Karine Jackson, believes the new apprenticeship initiative will “cause more problems than it solves”. She said: “I don’t mind paying for young apprentices, but it really isn’t cost-effective.” But George Hammer, chairman of Urban Retreat and head of the beauty trailblazer group, is more optimistic. “Once you’re paying, you’ve got a vested interest in that person. If you want a quality programme then you’ve got to give something towards it.” What do you think? Will apprenticeships prove too costly? Tweet us @creativeheadmag
When fashion meets hair Discover the looks L’Oréal Professionnel Portfolio Session Team created for this year’s graduate fashion shows, proving that hair and fashion really do go hand in hand...
The L’Oréal Professionnel Portfolio Session Team created three fashion-led looks for Central Saint Martin’s BA graduate show. The first look featured wide waves inspired by a triangular shape in a Velázquez painting, the second was a smooth, low ponytail while the third style was inspired by aviation pioneer Amelia Earhart.
The team – headed by Barbara Daley’s Lisa Rhead and Andrea Daley – was also on hand to style the Graduate Fashion Week 2014 at the Truman Brewery in London, complementing the plethora of artistic visions in the clothes with sleek and minimal styles in the shape of low, twisted ponytails.
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CH AR IT Y
Want to raise cash for charity? Get the T-shirt!
ADAM REED HEADS TO GHD Adam Reed is the latest hairdressing A-lister to join ghd as a brand ambassador. The creativeheadmag.com blogger is cofounder of 2013 Most Wanted Best Salon Experience winners, Percy & Reed.
BUSINESS GURU Antony Whitaker has launched a new graffiti-style T-shirt in a bid to raise funds for the hairdressers’ benevolent charity, HABB. Antony commissioned cult London artist Joe Cruz to rework one of his own hair images, giving it the graffiti treatment. The cotton T-shirt costs £26, with £2 from each sale going to HABB. Antony, who has three decades of experience in the hairdressing industry, said: “Joe Cruz’s art is very contemporary and these T-shirts mean salon owners can give their teams a uniform look while keeping things cool and casual. They’re not branded, so your team won’t be walking adverts, and you’ll be supporting HABB.” WIN IT! Thanks to Antony, we’ve got five of the T-shirts to give away! Visit creativeheadmag.com
SALON GIVES BACK TO HOSPICE WORKERS
HAIRDRESSING COUNCIL WELCOMES NEW CHIEF
EDWARD & CO HAIRDRESSERS and Overgate Hospice in West Yorkshire have teamed up to offer hospice staff complimentary treatments every month. Gary Taylor, owner of the Brighouse salon, said: “We really admire the work that this amazing hospice team does so we wanted to thank them. We’re also hoping to take our treatments into the hospice to offer a little luxury to patients.”
Lynda Whitehorn has been announced as the new chair of The Hairdressing Council. She comes on board to continue the council’s work to make registration in the UK mandatory for hairdressing, a controversial move some in the industry oppose, believing hair is sufficiently self-regulated.
Hospice staff Samantha Butterworth and Beverley Whittaker with stylists and Gary Taylor at Edward & Co
To-do list Your planner for the months ahead…
07 July
A Coterie of style Make-up artist Lisa Eldridge is interviewing Angelo Seminara at The Coterie, Creative HEAD’s networking club, which takes place on 7 July. For more on how to join, call 01434 610933 or email info@the-coterie.net.
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Zoom in on colour Discover who the Color Zoom UK winners are – and who will go on to battle it out at the Global Event in Berlin in October – at the Goldwell Color Zoom Summer Party, taking place on 28 July at Victoria House, London.
28 July
04 August
Live it up in Vegas Fancy going further afield this summer? For sizzling hot creativity, inspiration and a whole lot of partying, it has to be Paul Mitchell’s The Gathering, taking place in Las Vegas between 4 and 5 August.
❤ WE LOV E
We love a good cause, especially when it means purchasing something as pretty as this limited-edition ghd V Bird of Paradise coral styler. The brand has pledged £10 from every sale will be donated to Breakthrough Breast Cancer.
CREATIVE HEAD
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£175,000
My months ahead
Join our club Meet the new faces of the Saks A Team and the Fudge UK Artistic Team…
The nine new members of the Saks A Team for 2014 are, pictured from left to right: Robyn Finc, Zoe Chamberlain, Margaret Watson, Shaun Stringfellow, Hannah McNelly, Lynnette Breytenbach, Daryl Mallett, Charlotte Wood and Chelsie Butterworth.
Led by Fudge creative director, John Vial, and Fudge global head of colour, Tracy Hayes, the very first Fudge UK Artistic Team consists of 19 stylists – all hand selected by John with the support of lead Fudge Artistic Team stylists Cinta Miller and Paul Chopp. The team recently assisted backstage at London Collections: Men and will help with product development. take part Could you be the NHF
seanhanna salon July is a particularly exciting month for us as we are working to unveil our new reward scheme. We are launching two schemes simultaneously – one for our regular clients and a premium card for our ‘inner-circle’ members. We have been planning this for almost a year and so I’m delighted that we are now ready to launch!
Liza Schwarz
Spencer’s Hair Salon “I recently won the title East of England’s Best Shave (only woman in the final I might add), so we are currently training extra staff to be able to offer this service as it has become so popular. We have also just completed our first ‘Calendar Girls’ calendar shoot to raise funds for Cancer Research UK, Phoenix school and HABB.
TASHA STEVENS
Photographic Stylist of the Year? Visit nhf.info/photographic
JAMIE STEVENS HAIR
Judges name MW & It List finalists It List judge Lyndell Mansfield
Sean Hanna
Photography by Chris Brudenell
The total amount raised by Aveda in the UK during Earth Month (April 2014). The proceeds will go to WaterAid, a charity committed to improving access to safe water in the world’s poorest communities.
What July and August have in store for…
More than 80 amazing names came together in a quest to uncover the 2014 Most Wanted and It List finalists. At supercool venue Concrete, in London’s Shoreditch, two packed sessions saw the likes of Never Underdressed’s Joanna McGarry; co-founder of MyShowcase.com Kate Shapland; Sassoon’s Bruce Masefield and top agents from leading agencies flock through the judging doors. Meanwhile, over in Soho, at ghd’s stunning studio, Vogue’s Jessica Diner, blogger Alice du Parc and hair heroes Johnnie Sapong and Nicky Clarke OBE rocked up to assess, deliberate and decide. Turn to page 38 to see who’s made it – and don’t forget to book your ticket by calling 01434 610940.
We’re delighted at winning the L’Oréal Colour Trophy 2014, so we’re looking at how to maximise it! I’ve also got lots of meetings about a new project I’m working on, to be revealed soon. And I’m helping Jamie prep for his next photoshoot and a VIP client is flying me to New York for five days. Aside from that we’ll be planning promotions for autumn and winter.
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Pass the baton with care
A client’s salon journey is an emotional relay race, explains Ken West, so don’t drop the baton Ken West is direct0r of business experts 3•6•5
Experience tells me that the finest teams run the most successful salons. Individuals rarely make a salon successful by themselves. They may be the figurehead or the creative driving force, but without a good team with a great culture, the salon is never the same when that individual is not around. One of the most carefully honed and highly performing teams that you will probably see is the winning 4x100m relay team at the Olympics; four exceptional individuals combining their talents to become a winning team. But a crucial part of a relay and one that often lets the side down is the baton transfer.
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It’s that split-second moment when responsibility for winning passes from one individual to another. Although it’s practised over and over, a poor exchange of the baton can often be the difference between success and failure. So how does that relate to your salon? Well let’s think of your customer as the baton and the changeover as the moment when the duty of care for this most treasured possession passes from one team member to another. In those few moments the difference between failure (the loss of a client) and success (the retention of a satisfied and happy client) is in the hands of two people. Most of your team may have forgotten, or maybe never even experienced, what it’s like to be a salon client. Your clients often ride an emotional rollercoaster in the hours that they spend with you. They can experience feeling cared for, valued and special; or in the way, forgotten, unloved. The point where the duty of care for each and every client passes from one team member to another is what I call an ‘emotional power point’. Imagine this: you walk into a salon and are welcomed by a joyful, smiling receptionist who greets you by name. They take your coat and then introduce you to your stylist. They smile, greet you by name, introduce themselves, carry out a perfect consultation and then say they will get an assistant to cleanse your hair. A surly, unsmiling, long-faced individual then takes you to a backwash… In those precious few seconds during the handover from the stylist to the assistant all of the good feeling created by the receptionist and the stylist vanishes. One moment you’re at the top of the rollercoaster of emotions, then in
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LIFE
LESSONS
NICKY CLARKE OBE OWNER, NICKY CLARKE SALONS Stay young-minded. Hairdressing is part of the fashion business. It’s all about keeping up to date; this is vital within our industry and as individuals. a flash you’re at the bottom. And I’m not just picking on assistants here – I have encountered many stylists who make clients feel they are an interruption to their day, their lunch or their text chat with a friend. What I want you to focus on is that ‘emotional power point’. Those precious few seconds where the duty of care passes from one team member to another which, when done correctly, can make a client feel brilliant – and when done badly, will take a client from feeling loved to unloved. So, what are the key team behaviours to ensure clients feel valued and cared for as they are passed along? COMMIT: Before you even begin, every team member has to be committed to creating emotional power points for every single salon client, not just their own. BE PERSONAL: Every team member should either introduce themselves or be introduced to a client and the client should be addressed by their name. Why are clients often referred to as ‘gents’ and ‘ladies’? Aren’t they the small rooms at the back of a pub? Ask a client how they would like to
be known. Some prefer their surnames but most prefer their first names. EXPLAIN: Always explain to a client exactly what is going to happen to them and why. You may know but it is wrong to assume that they do. This is vitally important when carrying out technical services to reassure them throughout their journey. ASK: Always check a client is comfortable and happy with everything. THANK: Politeness and good manners are not ‘uncool’. They make clients and fellow team members feel appreciated and valued. And last, but probably the most important… SMILE: Even when all of the troubles of the world are on your shoulders, don’t share them with your clients. Fake it to make it! Smile when you see them, smile when you speak to them, be happy while you work and smile when you bid them farewell. But always remember this – at any split second of time your clients are feeling some kind of emotion, and you and your team members have the power to make these emotions positive or negative. Up or down. The baton is in your hands.
Want to ask a question? Tweet us @creativeheadmag or visit 365hair.com
CREATIVE HEAD
•16-17_Ken West 3
Love what you do. Do what you love, and you’ll never have to work a day in your life. This comes a lot easier when you are passionate about your work. It shouldn’t be a chore.
Hairdressing can offer an amazing career. Your workload can range from being in the salon, to stage work and film, editorial and photography work. Where else can you interact with such a wide variety of people?
A little bit of vanity and ego is needed at times. Without confidence and self-belief in your own abilities, it’s extremely difficult to convince anyone else of your skills. That self-confidence will translate into actual improvements, too.
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BUSINESS
barometer
BUILDING BRICKS TO A BRIGHTER BUSINESS With house prices at a four-year high, the suggestion is that the country is turning the corner away from the economic recession – but are you seeing positive signs in the salon? Yes, says Beverley Bates from Ekko Hair, Banbury. “During the recession, when my competitors were withdrawing their marketing budgets, I decided to do the opposite and threw every last penny I had on PR and marketing,” she explains. “I felt sure that it would be my business name people would remember when they had more money. I also wanted to offer a high quality product and invested in education. Our clients are now willing to spend more money on a great experience and quality service.” However, the picture is less rosy for retail. “A lot of the keratin products coming into supermarkets are half the price of our keratin shampoo,” says Emma Simmons from Salon 54 in Thirsk. “Clients aren’t aware of the difference between professional and non-professional products and this is having an impact on our retail business.”
71% OF SALONS ARE
57%
CONSIDERING MAJOR INVESTMENTS IN THE NEXT 12 MONTHS, SUCH AS NEW FURNITURE, MORE STAFF OR NEW PREMISES
ONLY
1/4
OF SALONS FEEL THE UK ECONOMY IS PERFORMING BETTER THAN THE ECONOMIES OF OUR EUROPEAN COUNTERPARTS
OF SALONS ARE SEEING GROWTH IN RETAIL
SE PRICES HAS 58% OF SALONS FEEL THE RISE IN HOU CLIENT VISIT OF NCY LED TO AN INCREASED FREQUE
MAY 2014
HOW WAS IT FOR YOU? How was business in May compared to April?
DECLINING:
DECLINING:
10%
STEADY:
11%
GROWING
79%
•18_Barometer 2
5%
10%
STEADY:
18
How was business this May compared to May last year?
GROWING:
85%
Top tips KEEP AN EYE OUT FOR NEW TALENT
I’VE OWNED MY own salon, so I am well aware of the shortage of new stylists coming up through the ranks. I’m in and out of salons throughout the UK on a daily basis and find this complaint is repeated constantly. The reality is that salon owners are seriously struggling to find enthusiastic, passionate new assistants to join their teams. Unfortunately, being a hairdresser is still viewed by some as a second class profession and not the creative, exciting, rewarding job that it actually is. Something needs to change to inspire new blood to gravitate towards our fabulous industry. One way to do this effectively is to start when you are young. Employing Saturday staff used to be the norm, but seems to have declined in recent years. However, this really is the best way to find new assistants. Bringing on young people before they leave full-time education is a perfect way to give them a little experience and a taste of what being a stylist is all about. This also gives you the opportunity to find out if they have what it takes before they start an apprenticeship. There are government plans afoot to radically change the apprenticeship programme, but the salons that still do this have great results and a continuous supply of talent that can’t wait to get on the floor. Perhaps it’s time to welcome back the Saturday staff! Jessika Carrera Maybury, Head of Premier Salon
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE
CREATIVE HEAD
26/6/14 13:43:12
ASP_Kitoko_Ad[CH]RHP.pdf
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The team at Elements
Call to reform business rates business rates need to be fundamentally reformed, NHF salons have said, with more than eight out of 10 in a poll calling for the current property-based tax to be scrapped in favour of one based on sales. The survey found 83 per cent disagree with the government’s position that rates should continue to be a tax based on the physical value of a shop or other property. They argued it was unfair online retailers without physical premises do not have to pay rates, while ‘bricks and mortar’ businesses such as hairdressers do. The NHF is also calling on the government to do more to promote schemes such as small business rates relief and retail rates relief, both of which apply to hair and beauty services. These can be hugely beneficial, but busy owners often simply do not realise they exist. Since April retail firms with a rateable value of up to £50,000 have been able to receive a £1,000 discount on their business rates for the next two years. take part Get involved with Britain’s Best! The competition takes place on 16 November at the Heritage Motor Centre in Gaydon, Warwickshire. For more, visit britainsbest.me
e Th
co
The vast majority of hairdressers and barbers are completely unprepared for the arrival of pensions auto-enrolment within the industry in the next two to three years, an NHF survey has warned. A worryingly high percentage of employers – 83 per cent – did not know when their staging date was (or the date from which auto-enrolment applies to them), and so had no idea what they needed to do in advance. Almost all – 94 per cent – had no idea what their employer contributions would probably be so salon owners didn’t know how much auto-enrolment would cost them. The Federation is holding the first of a series of events on pensions on 14 July in Leeds to explain what auto-enrolment is and what it will mean for salons, more details of which can be found online at nhf.info. Earlier this year, it also revealed it is launching a bespoke NHF pension for members specifically to help salons meet their legal responsibilities under the new regime.
Employers will have to pay one third of the cost of training young people – £1 from employers for every £2 the government puts in – according to outline plans published by the government on the cost of new, employer-led apprenticeships. As a result, one NHF member has warned smaller salons will simply stop taking on apprentices. “I currently employ eight apprentices in my salon,” said Barbara McNaughton, from Elements in Oxted. “I struggle to see how it’s feasible for a high street business to build in the additional cost of employer contributions, on top of the wages we already pay our apprentices.” A briefing document published by the government outlined that there will be five funding bands that set out the maximum government funding by sector, but it has not yet announced which band hair and beauty will fall into or when that decision will be made. However, there will be additional government support, including extra payments on completion of an apprenticeship, an ‘incentive payment’ for firms with fewer than 50 employees, and incentives for taking on people aged between 16-18. It has also been revealed that industries developing ‘trailblazer’ standards, which include hair and beauty, will be expected to pilot the funding reforms, a fact that the trailblazers have only just been made aware of. Hellen Ward, managing director of Richard Ward Hair and Metrospa, is heading the strategic group on hairdressing, while George Hammer, chairman of beauty salon Urban Retreat, is heading the strategic group for beauty, with both supported by expert working groups. Hellen Ward said: “Our trailblazer group was unaware our sectors would be piloting the funding reforms, and it is a concern to us that the government kept us in the dark about APPRENT such an important development. This process needs to IC E SH be open, honest and transparent if we are to achieve I an apprenticeship system that’s fit for purpose and fit for the world of work.” The trailblazer st process is being led within the industry by the of to t mo NHF and sector-skills body Habia. n e rro al PS
‘Wake up’ to pensions enrolment
Salons to pay third of apprentice cost
w ’s t
Watch out for ‘VAT’ letter, salons told Salons are being warned to be wary about an official-looking letter asking them for details of their VAT registration, as signing up to it could leave them out of pocket to the tune of nearly £2,400. The letter, from a company calling itself the UK Corporate Portal but registered in Germany, urges recipients to send in data, including their VAT registration details. However, buried within the small print it says information supplied will “appear as an advertisement for a term of three years” at an annual billing rate of £797. UK Corporate Portal has insisted it is a legitimate resource for small businesses, with a spokesman pointing out the basic listing was free. But NHF member Tom Miller, of Renella in Falkirk, warned salons might think it was an official request from HM Revenue & Customs.
To find out more information and how to join the NHF, call 01234 831695 or visit nhf.info 20
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Creative head
25/6/14 16:07:17
#CHedit Backsta ge with ghd and DSQUAR ED 2
Good morn ing!.
A tota l eclip se at Westwood
Cara and her hair bobble #FLO RAM ORTA
In the frame Most Wanted Session Stylist 2013 and ghd global creative director, Sam McKnight snaps away SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadmag
Tha nk you Tat ler!
In the bus h
As if I woul d...
Cru isin g with Cha nel
Co-h ostin g ghd’ s Guid e to the Seas on
Poo l wit h a vie w in Du bai To see what else Sam has been up to, visit creativeheadmag.com
RISING STAR
Why did you want to be a hairdresser? From a young age I trained as a dancer and I was always doing the girls’ hair for shows. Not everyone needs a dancer but everyone needs a hairdresser!
What have been your highlights so far? Getting to the final of the L’Oréal Colour Trophy Men’s Image Award, working backstage at Fashion Week and winning a place as a L’Oréal Professionnel ID Artist.
Where do you see yourself in 10 years? That seems so far away! Hopefully still loving what I’m doing and doing more of it! I would like to divide my time between salon and session so I can get the best of both worlds.
What would be your dream hairdressing gig? I would love to do the hair in a photoshoot for Vogue or work on a massive campaign image for a major international fashion house such as Prada or Burberry.
NAME: PATRICK WILSON AGE: 22 SALON: ELECTRIC HAIRDRESSING, LIVERPOOL
CREATIVE HEAD
•21_In the frame 1
21
19/6/14 11:17:08
Shop The latest products, colours and services
Miracle machine The incredible Move Hair machine from Kérastase identified millions of different hair movements and spotted how static and frizz can hamper hair. The solution? Morpho-Keratin. You’ll find it in the Discipline range by Kérastase, which gives hair its swish back!
RRP from £17 0845 600 0515 kerastase.co.uk
Sweet dreams
Almonds t these limited edition Sugared Forget wedding favours, we wan c. Lila et Swe or int perm Sweet Pep from Tangle Teezer – choose from
RRP £11.60
020 7274 6128 tangleteezer.com
It's a kind of magic Ideal for summer, Cloud Nine's Magical Duet features Magical Potion and new Magical Remedy, a multi-tasker that offers colour, UV and damage protection.
22
•22-23_Shop 2
Go with the blow For a longer lasting blow-dry, meet this terrific trio of insider tricksters from Catwalk by TIGI – Bodifying Spray, Hairista Split End Perfector and Camera Ready Shine Spray.
Free with a Cloud Nine electricals purchase
RRP £14.95 each
0845 026 7121 cloudninehair.com
0844 844 0944 catwalkbytigi.com
Straight and narrow
Cocoa goes pop
For fans of all things natural, unveil Aveda Smooth Infusion Naturally Straight – they’ll marvel at the long-lasting, sleek results!
A crunch-free hairspray that uses cocoa to moisturise locks? Sold! Get your chocolate fix with Healthy Sexy Hair’s Soy Touchable Weightless Hairspray.
After a day at the beach or pool, milk_shake SUN & MORE all over shampoo revives post-sun strands and skin thanks to its balanced formula of nourishing oils, vitamins and UV filters.
RRP £21.50
RRP £15.99
RRP £13.49
0870 034 2380 aveda.co.uk
0161 406 9360 sexyhair@alanhoward.co.uk
01392 365177 milkshakehaircare.co.uk
Glad all over
Creative Head
26/6/14 13:44:14
Buy online Dazzling deals* this month at creativeheadmag.com
A SWELL PARTY
JUST A NUMBER Fight the ageing process with the technology-driven ASP Kitoko Age-Prevent range. Featuring a cleanser, balm and tonic, the range includes micro-algae extract to strengthen and thicken.
BUILDING BLOCKS DIAL IT DOWN Love Osmo’s Color Psycho but want something a bit less in-your-face? Whip those shades into submission with Color Tamer to create unique pastel finishes.
RRP from £10.95 01794 527111 asphair.com
RRP £7.40 osmo.uk.com
Need to restore and reconstruct hair back to its very best? Then get your hands on the new série expert Absolut Repair Lipidium line-up. We love the Sealing Repair Double Serum.
RRP from £9.99 0845 600 0122 lorealprofessionnel.co.uk
Boys' own Meet the new look for [3D]MEN from Schwarzkopf Professional, the perfect partner for grooming the modern man.
01296 314000 schwarzkopf-professional.co.uk
CREATIVE HEAD
•22-23_Shop 3
STOP THE CLOCK Transform distressed hair into smooth and healthy hair with Color Wow One Minute Transformation. Use on dry hair for a quick fix or a complete restyle. 60 SECOND SAVIOUR £16.50
THIRST QUENCHER
RRP £10.20 each
FREE FALLING
A breakthrough solution for fine, limp and thinning hair, this Swell trial kit is a great way to get clients boosting volume and retail! GO BIG £21
*Online deals listed at salon price. Powered by Aston & Fincher
creativeheadmag.com/shop
Way to play
Your clients want naturallooking, sun-kissed hair and they want it now! Introduce them to Wella Professionals Blondor Freelights, specifically developed for freehand techniques, to create that ‘just back from holiday’ look they all crave.
Those clever chaps at Alterna have done it again – meet the Perfect Texture Finishing Spray from the Caviar AntiAging range. Dubbed the ‘lovechild of dry shampoo and hairspray’, it’s all you need for undone allure.
In-salon service
RRP £29.50
01923 595700 wella.com
01925 578000 alternahaircare.com
Perfect to pop into a weekend bag or hand luggage, these mini hydrating boxes from Moroccanoil give the perfect start to healthylooking hair. MINI MARVEL £18.65
SUMMER LOVING Evo’s totally beaching gift set will not only give you surf-girl texture with salty dog, but will also save your clients washing and drying time with dry shampoo water killer. LIFE’S A BEACH £19.99
23
26/6/14 13:44:40
e d i s n I story Gro London, Vauxhall At Gro, team members are partners of the business rather than staff. This view, alongside the brand’s philosophy of nurturing raw talent, inspired architects GREAD to use raw materials, exposing the concrete structure and original pipe work hidden for many years under a false ceiling. With furniture manufactured using reclaimed wood and steel, clients get to experience materials in a less refined state. A mixture of quirky and inspirational messages are scattered around to put smiles on clients’ faces (we spotted some at the backwash!), thanks to the talents of Roopa Designs. Balancing the bright colours of Gro’s branding with relaxed pieces while keeping the floor as a statement and signature, the finished result is eclectically urban.
Hot buys
now open
Northern delight
Slick and stylish, this York wash unit from Scorpion – available exclusively at Alan Howard – perfectly mixes an elegant finish with an ergonomic design. £299 0161 477 2234 alanhoward.co.uk
24
24_Interiors 1
Malcolm Murphy Hair, Leicester A finalist in this year’s Most Wanted Local Salon category, the new location for the brand is virtually gold plated in luxury!
Creative HEAD
19/6/14 11:36:01
UNLOCK your salons POTENTIAL Premier Salon will take your business to the next level, freeing up valuable time, reducing no shows and increasing client retention. Our all inclusive package includes everything you need and at just £29.95 per month our support service packs a punch too, including free phone support, web booking, upgrades and phone access.
I can honestly say that Premier has been integral to our success over the past six years and I would recommend them to anybody wanting an efficient piece of salon software. All the information I need is at my fingertips whenever I need it, from client visit records, to financial and stock reports, making team reviews much more in-depth and fair.
Guy Christian, Guy Christian Salons
• • • • • • • • • •
all for only
Premier Salon licence All In One Touch Screen PC Receipt Printer Till Drawer Barcode Scanner Two Days Training Premier Postcode Gift Voucher Tracking 100 Gift Cards 300 Loyalty Tags
£2895*
+VAT
*Price excludes compulsory support contract at £29.95pcm
call:01543 466580
JulyAugust.indd 1
web: w w w.premiersalon.co.uk email:hello@premiersalon.co.uk
02/06/2014 14:48:41
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•26-27_CLOSE UP.indd 2
Creative Head
24/6/14 11:47:43
#CHedit
Close-up
London Collections: Men S/S15 James Long When hair and fashion work in perfect harmony, it’s a joy to behold. That’s what was so special about the cyber Jesus hair look at James Long. The multicoloured blocks and stripes on his sporty-edged collection guided Fudge creative director John Vial and the Fudge Art Team’s vision, with sections of wefts in coloured flashes of Fudge Paintbox in Cherry Bomb, Yellow Fever, Green Envy, Blue Hawaii and Pink Moon, thanks to Fudge head of colour, Tracy Hayes. Hair was then plaited into three braids, clamped with straighteners and left to set, freed only moments before walking to create a textured wave. The show closed with Madonna’s Ray of Light – a spellbinding finish!
Creative Head
•26-27_CLOSE UP.indd 3
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24/6/14 11:47:57
THE BUZZ FROM COLOUR WITHOUT COMMITMENT TO THE LEAP TEAM MAKING ITS MARK IN FASHION, FIND OUT WHAT SCHWARZKOPF PROFESSIONAL HAS BEEN UP TO
GIVE US THE GLOSS JUST WHAT IS IT ABOUT NEW IGORA VIBRANCE GLOSS & TONE? WE HEAR FROM THOSE WHO KNOW
SCHWARZKOPF PUTS THE VIBE BACK INTO COLOUR SCHWARZKOPF PROFESSIONAL has launched IGORA VIBRANCE Gloss & Tone, giving colourists everywhere the opportunity to play with colour without long-term commitment. Schwarzkopf’s latest innovation in demi-permanent colour offers tailor-made services for the colour-cautious who want a gentle colour service and natural-looking colour results. IGORA VIBRANCE Gloss & Tone is Schwarzkopf Professional’s first transparent, ammonia-free, tone-on-tone acidic gel hair colour and uses Multi-Care Layer Technology to enable hairdressers to offer a completely new colour experience, even for delicate or damaged hair types. It gives colourists the chance to turn any client into lovers of colour, as it’s not only commitment-free but it also provides harmonious, multi-tonal colour results with flattering natural tones and minimised regrowth. What’s more, the hair’s natural highlights and lowlights remain unchanged as the cuticle is opened only minimally during the colouration process thanks to the acid formula.
28
•28-29__The Buzz 2
“It’s for people who don’t want to be committed to permanent colour, but who really want to play with different shades. Intensive conditioning from vitamins B3, B5 and C help build up layers of intense colour, and the Monoi de Tahiti oil seals it all in the hair” LESLEY JENNISON, SCHWARZKOPF PROFESSIONAL GLOBAL COLOUR AMBASSADOR
“We’ve used the traditional IGORA VIBRANCE range for years and it’s one of our favourite colours. The Gloss & Tone gives the same brilliant results, but so much more shine and gloss. You can see straightaway that there’s more shimmer and that’s what clients notice the most” WILL EAGLE, COMPANY ARTISTIC DIRECTOR FOR CREAM
CREATIVE HEAD
19/6/14 11:21:37
Tim Hartley (centre) with the team Marina Diamandis
Schwarzkopf team leaps to it! The Schwarzkopf Professional LEAP team members have been busy making names for themselves, styling celebrity guests at Fendi’s new store opening event on New Bond Street, London as well as experiencing one-to-one mentoring from renowned stylist Tim Hartley. For the Fendi event, hosted by its creative director, Karl Lagerfeld, each LEAP team member was paired with a make-up artist and given the name of the guest they were set to style, before being sent off to the celebrity’s location to get them party-ready. Included in the star-studded line-up were DJ Bip Ling and singers Marina Diamandis and Aluna Francis.
“It was a really exciting and rewarding day, and a great opportunity,” said James Taylor, LEAP team member from Barrie Stephen Hair in Leicester. The LEAP Team also recently got the chance to spend a day with Tim Hartley. Tim talked the team through consultations, colour placement and how to build a profile, as well as where he garners inspiration, including fashion and photography. LEAP team member Anthony McMeiken, of Janet Maitland Hair Excellence, said: “I found Tim’s enthusiasm infectious. It was also refreshing that someone of his level of experience is still so passionate about hair!”
Ess e n t i a l L o o k s Style-Tec hits the road Schwarzkopf Professional has showcased its Essential Looks Style-Tec collection in Manchester and Glasgow. Using a combination of live cutting and model demonstrations, the trends were brought to life by Charlie Taylor from Charlie Taylor Hair & Beauty, Andy Smith from John Carne and Suzie McGill and Dylan Brittain from Rainbow Room International.
New look for Schwarzkopf P r o f e ss i o n a l ’ s [3D] Men Schwarzkopf Professional has relaunched its [3D] MEN grooming range. Featuring a new design and a fresh, masculine fragrance, the line consists of six care and three styling products. [3D] MEN is engineered solely for men, meeting their requirements by providing maximum styling results with the three key performance dimensions of male styling: hold, texture and definition.
Grab the spotlight for you and your salon with Schwarzkopf Professional. Call 01296 314000, visit Schwarzkopf-professional.co.uk or search ‘SchwarzkopfProfessionalUnitedKingdom’ on Facebook
Creative Head
•28-29__The Buzz 3
29
19/6/14 11:22:08
PCB3017_TT_'Warhol'_285x440mm_Ad_3.indd 1
12/05/2014 15:35
Telephone: 020 7274 6128 www.tangleteezer.com @tangleteezer tangle teezer TangleTeezerUK PCB3017_TT_'Warhol'_285x440mm_Ad_3.indd 2
12/05/2014 15:35
With our most
precious oil at its heart, Kérastase creates the “24 Carat” Ritual
Search Kérastase UK on Facebook
www.kerastase.co.uk
for a sublime hair transformation.
Elixir Bain Masque Oil Creative Head DPS_285X440 ad.indd 1
12/02/2014 10:46
OUR PRECIOUS OIL INNOVATION
ELIXIR ULTIME > 24 CARAT RITUAL
Our most exquisite bain, masque and oil are enriched with a high concentration of sublime oils, to leave hair feeling luxuriously nourished with a lustrous-looking shine. An exceptional haircare ritual.
Elixir Bain Masque Oil Creative Head DPS_285X440 ad.indd 2
12/02/2014 10:39
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Creative Head
25/6/14 13:59:51
What do women want above all else? Our hearts’ desires cannot be pinned down to one single thing, but at least we know that when it comes to our hair, we want shiny, healthylooking locks. L’Oréal Professionnel introduces Absolut Repair Lipidium
If you could turn back time… …you probably wouldn’t have used straighteners every day or would have made more effort to better protect your hair from pollution and chemical processes. Now we know you can’t rewind the clock, but L’Oréal Professionnel can help you reduce the appearance of damaged hair with its Absolut Repair Lipidium range
L’Oréal Professionnel will show you how YOU CAN: Target the signs of damaged hair in 30 minutes enhance your service profitability increase your retail sales and attract new clients
Interested? You should be. Turn over to find out how L’Oréal Professionnel’s Absolut Repair Lipidium range can help change your salon business
Beat the clock Time is our enemy. Be it a race against ageing or the fact that we never seem to have enough hours in the day; the clock always catches up with us. Keeping clients’ hair looking good also takes time, something they are always in short supply of. But what if we told you that you could turn the look of their damaged locks into a shining and glorious head of hair within 30 minutes? L’Oréal Professionnel’s Absolut Repair Lipidium range helps target the signs of damaged hair, leaving
it healthy-looking. What’s more, its three Absolut Repair in-salon specialised services can all be carried out within 30 minutes, meaning hair can look restored during a client’s lunchbreak. Kirsten Dunst recommends Absolut Repair Lipidium for her immaculate blonde tresses. It’s a well-known fact that keeping blonde hair looking beautiful and in tip-top condition takes a lot of work, but with Absolut Repair Lipidium, Kirsten knows her blonde locks will always look shiny and healthy – a desire all women can now give into.
Want to know more?
L’Oréal Professionnel has got the science to back up the new Absolut Repair Lipidium range, so find out how it all works on the next page
The problem
WHEN HAIR IS DAMAGED IT SUFFERS FROM A LACK OF SHINE, SOFTNESS AND STRENgth. Straighteners, tongs and hair dryers can all contribute to the level of damage, as well as pollution and chemical treatments. See below to discover how much damage there is on each part of the hair
Roots level of damage is minimal
Lengths level of damage increases significantly
Ends level of damage is most here
The solution Absolut Repair Lipidium by L’OrÊal Professionnel is a new range that targets the signs of damaged hair. the formula is enriched with lipidium and polymers
Lipidium
polymers
Our hearts’
It’s a range your clients have always desired, in bottle form! Designed for both in-salon and retail, Absolut Repair Lipidium targets the signs of damaged hair – shiny, healthy-looking hair is the result
shampoo
Conditioner
masque
blow-dry cream
desire Star product
Star product
sealing repair
Primer Repair
serum
Powerdose
Prime condition
Absolut repair Lipidium’s Primer Repair promises to smooth the feel of the hair fibre for an all-over smooth result
Our skin looks better when we use a primer and hair is no different, which is why L’Oréal Professionnel has introduced Primer Repair as part of its Absolut Repair Lipidium range. For perfecting smooth and even results, apply through lengths and ends on towel-dried hair. The product will fill in the cracks of the hair, leaving it looking perfectly smooth and as if resurfaced from root to tip. The primer can be used in-salon or at home, and works best when used with the Absolut Repair Lipidium Masque, depending on the client’s hair needs.
Seal the deal
want to seal the look of split ends at the first application? Meet Absolut repair Lipidium Sealing Repair
No matter how much time a client may spend on a hairstyle, if they have split ends, it can make their hair look dull. Now L’OrÊal Professionnel has created a powerful serum that targets split ends between cuts. Clients can enjoy a split end-free look from the very first application. Yes you read that right, from the very first use Absolut Repair Lipidium Sealing Repair targets the look of split ends in a dual assault. Its gel texture features Lipidium technology, while its cream texture features ceramides. The two combine at the last minute in the bottle to help seal the look of split ends.
power of three
L’Oréal Professionnel has introduced three services that are designed to meet all of your clients’ needs and enhance your service profitability
steam repair Service time: 30 minutes The problem: Full hair breakdown The solution: Use Steam Repair with Steampod to leave the hair looking restored, shiny and smooth with a light touch
30 mins
intelligent repair
Service time: 10 minutes The problem: Dull lengths and split ends The solution: Intelligent Repair targets damaged areas and smooths the hair, leaving it healthy-looking without feeling weighed down
10 mins
essential repair Service time: Five minutes The problem: The client is in a hurry, but wants healthy-looking hair The solution: A professional service that leaves the hair feeling healthy and smooth
5
mins
Target signs of damaged hair with Absolut Repair Lipidium by L’Oréal Professionnel For more information, contact your L’Oréal Professionnel account manager or call 0845 600 0122
The Coterie
Leeds
The Coterie is RETURNING TO YORKSHIRE – and you’re invited! Hear from fashion’s frontline at this exclusive gathering of talent
Monday 22 September 2014 7pm until 10pm White Cloth Gallery, Leeds Sponsored by
Image of Sharmadean Reid by Hayley Benoit at Art Wednesday
Guest speakers
Sharmadean Reid Creative consultant and founder of WAH Nails
George Northwood Session stylist and salon owner
Jessica DiNer Beauty and health editor at British Vogue
Members attend for free RSVP laura@the-coterie.net Non-member tickets cost £25. Call to book 01434 610933
The Coterie – Creative HEAD’s networking club for hair and fashion professionals 01434 610933 l info@the-coterie.net l creativeheadmag.com/events/the-coterie
•35_Coterie 1
25/6/14 16:08:02
IN THE SALON
SUMMER ESSENTIAL
“On wavy hair, clients should apply leave-in conditioner followed by Tecni.ART Wild Stylers Beach Waves to clean, damp hair. Scrunch and allow to dry naturally. On straighter hair, clients should apply the products and allow the hair to dry. Then use a tong or wand to give the hair some waves”
I think the texture and soft hold that the Tecni.ART Wild Stylers Beach Waves gives to the hair really sets it apart from other products I’ve used. It creates gorgeous, summery waves – a real essential for the summer” LAURA CONNAUGHTON, CONTEMPORARY
KATHRYN DARTNELL, HARINGTONS
QUICK TIP
TOUSLE IT
“On dry hair, twist into four sections, clip with grips and cover with the Beach Waves spray. Dry and take out for perfect-looking beach hair”
“I like to create a textured look that’s versatile for the beach and the festival season. It’s fun and effortless, perfect for summer style”
GRACE HARWOOD, CHARLES WORTHINGTON
NATASHA MERCER, GEORGE’S HAIRDRESSING
GET ON THE BEACH
SUMMER STYLE
BEACH WAVES ARE BACK (DID THEY EVER REALLY GO AWAY?). TEN STYLISTS REVEAL HOW YOU CAN HELP YOUR CLIENTS NAIL THIS TREND WITH A LITTLE HELP FROM L’ORÉAL PROFESSIONNEL TECNI.ART WILD STYLERS BEACH WAVES
❤ Palmer Harding S/S14
LOV E IT!
36
•36-37_New Wave 2
CATWALK INFLUENCES
SHEER VOLUME
SCRUNCH AND GO
“Models are wearing tousled hair this season, so those in the know will be wearing waves this summer. It’s a look you can take from catwalk straight to client”
“For more volume, spritz the Beach Waves spray on towel-dried hair and blow-dry before pinning into curls and setting. Once dry, let the hair drop and give a final spritz”
“I love the Tecni.ART Wild Stylers Beach Waves spray as it never fails to create an effortless and sexy look. Simply spray, scrunch and go for gorgeous, tousled locks”
ANDREA DALEY, BARBARA DALEY
MIA DUNHAM, THE GALLERY HAIRCUTTERS
HOLLY LEWIS, ZUNI
CREATIVE HEAD
24/6/14 11:53:07
setting itself apart “I absolutely love the texture and volume L’ Oréal Professionnel Tecni.ART Wild Stylers Beach Waves creates, without weighing the hair down or feeling sticky. It doesn’t leave the hair feeling crispy either” James Bickmore, Headmasters
cool Texture “Tecni.ART Wild Stylers Beach Waves captures the essence of summer by giving hair a cool, fresh feel as well as great texture” Nikki Calder, Gallagher Horner
wave of popularity “Beach waves are more popular than the big, bouncy waves of the past. People want more natural-looking hair – the look is messy but pretty” Emily Arthur, Zappas
For more information, contact your L’Oréal Professionnel account manager or visit lorealprofessionnel.co.uk. TO STOCK TECNI.ART Wild stylers BEACH WAVES IN YOUR SALON CALL 0845 600 0122 Creative Head
•36-37_New Wave 3
37
24/6/14 11:53:29
Great British hair talent You’re in the running!
The judges have spoken. and we’re thrilled to announce the 2014 Most Wanted finalists. Raise your glasses to 57 red-hot names!
creativeheadmag.com/mostwanted follow @creativeheadmag #MW14
•36-43_MW-ITLIST.indd 2
19/6/14 11:31:05
TEAM awards
Individual awards
Best Salon Team
Creative Talent
Brooks & Brooks London
Darren Ambrose D&J Ambrose
Ego Hair Design Inverness
Richard Ashforth SACO
Rainbow Room International Glasgow (George Square)
Errol Douglas MBE Errol Douglas
sponsored by
Review Petersfield Trevor Sorbie London
Best Local Salon sponsored by
sponsored by
Tina Farey Rush Hair & Beauty Ken Picton Ken Picton Salon
Award for Innovation sponsored by
Caroline Sanderson with Hair Heroes Lisa Shepherd with Express Color Bar Abby & Karly Whittaker with Sarah Hodge Company DrivA Ky Wilson with Crate Brewery
Business Thinker
Mark Woolley with Electric Studio
Sponsored by
Session Stylist By nomination only sponsored by
Barrie Stephen Leicester
Dawn Lawrence Q Hair and Beauty
Emma Hellier Bexhill-on-Sea
Carl Mitchell Bonce Salons
George’s Hairdressing Leicester
Ken Picton Ken Picton Salon
Sam McKnight
Malcolm Murphy Hair Leicester
Lisa Shepherd Lisa Shepherd Salons
Guido Palau
Zoology Wanstead
Angelo Vallillo Zullo & Holland
James Pecis Eugene Souleiman
Best Salon Experience sponsored by
Colour Expert
Anthony Turner
Sponsored by
Hair Icon By nomination only sponsored by
Bang York
AJ Blackadder Andrew Barton
Ken Picton Salon Cardiff
Jack Howard Neville Hair & Beauty
KH Hair West Bridgford
Mark Leeson Mark Leeson Hair Body and Mind
Sally & Jamie Brooks
Abby Smith D&J Ambrose
Mark Hayes
Chris Williams Rush Hair & Beauty
Akin Konizi
Q Hair and Beauty Chichester Ruffians London
Best New Salon sponsored by
George Northwood London Laundry Sheffield Muse of London London Myla and Davis London Ruffians London
Hair Trend Sponsored by
Craig Chapman Craig Chapman Hair Design
Sam McKnight Angelo Seminara Josh Wood
Presented by
Shaun Hall Mark Leeson Hair Body and Mind Gary Hooker & Michael Young Hooker & Young Akin Konizi HOB Salons Petros Mairoudhiou Trevor Sorbie
•36-43_MW-ITLIST.indd 3
Nicola Clarke
The Grand Final 01/09/2014 >
19/6/14 11:31:26
Presented by
Sponsored by
They made the CUT! # t14
Talented, go-getting, aged 30 and under. And now, with a trophy in their sights. Congrats to our 2014 finalists!
•36-43_MW-ITLIST.indd 4
19/6/14 11:31:54
30 FINALISTS: NAMED! The Rising Star
The Visionary
Olivia Butt-Freer Lisa Shepherd Salons
Jonathan De Francesco Brooks & Brooks
Sarah Moore Anthony John Salons
Ashleigh Hodges Flame Hair Studios
Lois Parry The Boutique Salon and Spa
Isabella Hyde House of Rush
Monique Rogers Fallon The Colour Room
Milosz Pawlak Toni&Guy
Josh Thom Ruffians
Kim Rance Brooks & Brooks
The Fashionista
The It Girl
Jonathan De Francesco Brooks & Brooks
Anna Chapman Trevor Sorbie
Joshua Goldsworthy Goldsworthy’s
Ashleigh Hodges Flame Hair Studios
Jack Merrick-Thirlway Neville Hair & Beauty
Isabella Hyde House of Rush
Benjamin Moth Easton Regal
Lotte O’Shea George Northwood
Viktoria Toth HOB Salons
Kim Rance Brooks & Brooks
The Entrepreneur
The It Guy
Lee Nash Jones & Rob White NashWhite Hairdressing
Luke Benson D&J Ambrose
Becky Candy Becky Candy Salons
Joshua Goldsworthy Goldsworthy’s
Joe Causier Malcolm Murphy Hair
Richard Phillipart The Boutique Salon and Spa
Richard Phillipart The Boutique Salon and Spa
Simon Tuckwell Zullo & Holland
Nicola Smyth Nicola Smyth Award Winning Hair
Ky Wilson Percy & Reed
Grand Final tickets. Book now > creativeheadmag.com/theitlist Follow @creativeheadmag #IT14
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19/6/14 11:32:11
Style
Excitement
Passion
Awe
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19/6/14 11:32:30
Experience it all at the most spectacular gathering of Great British hair talent
01/09/2014 #MWIT14
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19/6/14 11:32:42
Most Wanted and The It List
Grand Final 01/09/2014 7.15pm Tate Modern London
Call to book tickets
01434 610940
Tickets cost £220 Table of 10 £2,000 Limited number of VIP tables available. Call for more information
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19/6/14 11:33:01
Feel the
buzz on the most wonderful night of the year
creativeheadmag.com creativeheadmagazine @creativeheadmag #MWIT14 instagram.com/MWITAWARDS
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Hosted by Mr Jack Whitehall @jackwhitehall
19/6/14 11:33:27
COLOR WOW f or color t r e a t e d h a i r
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Visit your local store | visit: www.astonandfincher.co.uk | Call us on: 0870 240 2176 Colour Wow Press Ad.indd 4
11/06/2014 10:01
HELP YOUR CLIENTS LOVE THEIR COLOr LONGER! AVAILABLE IN 6 SHADES: Before
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Visit your local store | visit: www.astonandfincher.co.uk | Call us on: 0870 240 2176 Colour Wow Press Ad.indd 5
11/06/2014 10:02
Scene Jason Backe, Ted Gibson Salon
THe hottest events every month – get yourself scene!
On the
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The Future Laboratory’s Tom Savigar
When L’Oréal Professionnel does business, it does it in style, whisking members of its famous Portfolio club to sun-drenched Miami, Florida for three days of inspirational speakers, insightful presentations and cultural experiences. More than 50 of the brand’s top salon professionals – “Our most important partners in an industry that’s the leading market in Europe,” announced the trip’s host and managing director of L’Oréal Professional Products Division, Kenneth Campbell – enjoyed true business inspiration in the heat. These included ‘espresso shots’ of business and team-building ideas from former Starbucks marketing executive John Moore, glimpses into future business and fashion trends from The Future Laboratory and Trend Watch agencies, and the secrets of the two-second F1 pit-stop from FI Team Jordan’s former head of marketing, Mark Gallagher. Of course, there were plenty of opportunities to kick back and relax, too, with walking tours of South Beach, a trip to the world-famous Nikki Beach nightclub and – one of the highlights of the trip – dinner in the graffiti-covered Wynwood Café & Bar.
Kenneth Campbell
BEACH
Creative Head
24/6/14 11:55:10
Congratulations to the following L’Oréal Portfolio members for whom 2014 marks a special anniversary in business: Trevor Sorbie: 50 years Guy Kremer: 40 years Saks: 40 years Paul Edmonds: 30 years Zappas: 25 years Room 97: 20 years Mack: 10 years
Creative Head
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Edward Darley
Urban
assembly The heat was certainly on for the 180 competitors selected to present at the Wella Professionals TrendVision Award Regional Heats as each entrant had to interpret one of the 2014 Wella Professionals trends – Urban Native and Bordeline Beauty – in either the Young Talent or Color Category. These were then judged by industry experts including Linda Stewart from Rainbow Room International, Kay McIntyre from McIntyres, Steven Goldsworthy from Goldsworthys and Mark Creed from Philosophy. The Regional Heats toured the UK before coming to London, where Creative HEAD was able to bag a front row seat to all the action. Taking place at the Grand Connaught Rooms, the night began with a standout show from Sassoon Academy, inspired by the prairie-scape of the Wild West, and saw models sporting traditional Sassoon cuts but with more ornamentry. The Marc Antoni Art Team wowed the audience with a geisha-inspired show, before Sanrizz took guests on a journey into space with its gravity-inspired presentation. The evening came to a head with the nine finalists being announced to much fanfare and who will now go on to battle it out in the UK & Ireland Final at The Roundhouse in Camden on 6 October to win the chance to represent the UK at the TrendVision Award International Final in November in Monaco.
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Creative Head
26/6/14 13:50:22
Sassoon
Marc Antoni Art Team Creative Head
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25/6/14 16:08:58
Tracey Devine
Janer Stewart
Summer, summer,
summertime… If we weren’t already feeling ready for summer, then the Affinage Roadshow certainly got us in the mood. The carnival-inspired roadshow took place at four venues across the UK, with the brand’s global ambassador Tracey Devine and her fellow educator Janer Stewart – both from Scottish salon, Angels Hair Design – wowing audiences across the country with their innovative styling techniques and creative colouring skills. We caught the show at Hemel Hempstead, and it was packed with plenty of tips and advice. Tracey and Janer combined innovative techniques, such as neon stitching, braiding, creative colouring and even a swim cap crafted from tissue paper and gel to bring a collection of eight model looks that would brighten up any day.
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Creative Head
24/6/14 11:57:18
discover more at
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only available at professional hair salons.
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art&concept > z-one creative team
photo > Kamil Strudziński
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For more info on milk_shake® please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk
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05/03/14 10.40
Adam Reed for ghd
Shanghai
SUPERSIZED Almost 20,000 Chinese hairdressers, as well as leading salon owners from Japan, Taiwan, Malaysia and South Korea, descended on Shanghai’s impressive CECIS event space for the Asian Hairdesigner Association’s annual Festival – a three-day showcase for Asian hair talent, combining shows, seminars and competitions galore. The event also saw Percy & Reed’s Adam Reed make his debut as global ambassador for ghd, sending eight immaculately styled models filing down the catwalk, their glossy, pokerstraight hair adorned with carefully positioned chain mail. Meanwhile, on the exhibition floor energy levels were high, as brands including KeraStraight, Joico, YS Park, Solis and Ha London demonstrated new products ranging from backwashes, apps and combs through to education courses. Definitely an event worth attending.
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Creative Head
25/6/14 13:49:34
Allilon
Allilon
Angelo Seminara
Blue Tit
STAGE
Angelo Seminara
Sophie Harris
Blue Tit
beauty The iconic London art school, Central Saint Martins, was a fitting venue for Angelo Seminara in his first show as artistic director of Davines. The artistic theme was in evidence all evening at the first UK Hair on Stage event by Davines, with East London favourites Blue Tit and the stunning Allilon Education Art Team showcasing incredible, colour-heavy work. Allilon Education kicked off proceedings with its Balance collection, a fusion of dramatic colour and dynamic shapes that’s helping to raise awareness and profile for the children’s charity, VITAL. With interpretations of movement, Blue Tit unveiled models sporting a variety of dramatic and faded hues from lime green to washed-out reds. After a prosecco and antipasti interval, Blue Tit’s Sophie Harris was revealed as the winner of the UK final of the Davines World Style Contest, before Angelo, with support from Davines international creative colour ambassador Edoardo Paludo, ended the evening on a high by bringing their current collection, Sleek Swan, to life.
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25/6/14 13:50:07
Caroline Flack Beverley Knight and Charlotte Mensah
Mercury
rising
An undisputed highlight of the summer, the L’Oréal Colour Trophy Grand Final did not disappoint, pulling out all the stops to keep the buzz at the highest possible level all night. With host Caroline Flack keeping everything whipping along at a speedy pace, the temperature kept rising as the regional competitors showcased their red-hot fashion-inspired looks. There were plenty of awards to get through, including the new People’s Choice Awards, teasing the 1,000-strong crowd at the Grosvenor House Hotel as the regional victors were revealed ahead of the main event. Once the contents of the final envelope had been revealed, revellers hit the dance floor, with decks overseen by DJ Nikki Beatnik. Next year’s event will see L’Oréal Colour Trophy celebrate its 60th birthday – we can’t wait for the party!
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Creative Head
25/6/14 13:50:34
L’Oréal Men’s Image Award First: DKY Hair, Bangor Second: Blushes, Cheltenham Mizani Afro Look Award Headmasters, Notting Hill Gate People’s Choice Award Women’s: Contemporary Hair Academy, Middlesbrough Men’s: Headmasters, Woking
Creative Head
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Jamie Stevens DKY Hair
L’Oréal Colour Trophy Regional Winners Northern Ireland: Harkin Hairdressing, Strabane Scotland: Toni&Guy, Glasgow North Eastern: Bang, York North Western: The Colour Room, Stockport Western: Essensuals, Marlborough Southern: So Hairdressing, Maidstone London: Jamie Stevens, London Eastern: Mack, Chelmsford
Young Colourist winners
L’Oréal Colour Trophy First: Jamie Stevens, London Second: The Colour Room, Stockport Third: Toni&Guy, Glasgow
Headmasters Notting Hill Gate
And the winners are…
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25/6/14 13:50:59
Charles Worthington
Dylan Bradshaw
Always creative, often beautifully breathtaking, the hair shows at the L’Oréal Colour Trophy Grand Final are burned into the memory of all those who attended. They’re always that little bit extra special, and while 2014’s presentations had a lot to live up to, we can assure you no one left disappointed! Dublin’s star stylist Dylan Bradshaw knocked it out of the park with a stunning set that started dark and gothic with a hit of the aviary, before exploding into a stellar celebration of metallic tones. And, after weeks of planning (just turn the page to see all the hard work), Skyler McDonald’s Screen Culture show with the seanhanna team had us aching for more, full of great ideas and fun elements, with references including silent movies and Space Invaders. In a visionary project called HAIRcentric, six fashion films celebrating the beauty of hair were the launchpad for capsule shows from illustrious names such as Toni&Guy, Richard Ward Hair & Metrospa, Trevor Sorbie, Charles Worthington, Rush and Daniel Galvin. Innovative unique, inspirational – these shows combined were the epitome of high fashion colour, and left the audience wide-eyed with wonder.
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Richard Ward
It’s all for show
Creative Head
25/6/14 13:51:24
Creative Head
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26/6/14 13:51:22
Rush
Toni&Guy
Daniel Galvin
Skyler McDonald
Trevor Sorbie
AS SEEN ON SCREEN
BEHIND THE SCENES
YOU’VE WITNESSED SKYLER MCDONALD FOR SEANHANNA’S L’ORÉAL COLOUR TROPHY SHOW; NOW DISCOVER THE JOURNEY FROM CONCEPT TO CATWALK
“The screen is a fabric woven into our fashion culture. It is nostalgic, romantic and visionary. This show contributes a verse to that Screen Culture. We decided to do the show as a story. How does the screen affect us creatively?”
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This was inspired by visual and graphic artists, computer video mapping, different media that we’re seeing cross over into advertising.
I was in New York and saw a great piece in the window at Barney’s using video mapping.
I presented my concept to L’Oréal Professionnel and they didn’t want to change a thing, which was awesome!
CREATIVE HEAD
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26/6/14 09:43:45
The first time you see the screen it’s the ’20s, when movies came of age, and it’s a very nostalgic feel. The hair has more of an Art Deco look, with the silver reflecting the rolls of film, which move between the models as if on a film projector.
This is playful, but the videogame era was a pinnacle for the screen. The hair was meant to change colour, to go from pink to blue to blonde, but no one saw it as the heat blew up the wigs! It’s not a problem, we’ll use the idea another time! It was so much fun – we trashed a whole load of PlayStations, motherboards and controllers.
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Creative Head
26/6/14 09:44:05
The last section saw us projecting onto the girl and into the hair, exploring the dream world of projection…
For the virtual reality section, we wanted to ask what could screens and hair look like in the future. All the metalwork is so detailed. On stage, the model pulled the rings off and it was brilliant. Two hours before the show we still didn’t know what we were going to do. We pulled the rings off backstage and found it created an amazing texture. Sometimes you just have these last-minute inspirations!
I worked with a great team – Lucie Monbillard, Yesmin O’Brien, Colin Knight, Noel Halligan, Christos Intzes and Curtis Beaumont from seanhanna, with Dominique Heslop on make-up and stylist Jo Irvine.
Creative Head
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I’m still buzzing now, I’m so hyped about it all! We had so much fun doing it. All those sleepless nights were totally worth it!
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26/6/14 09:44:38
A L
stories
The heroines of Hollywood are remembered for a lot of things; the roles they play, the clothes they wear on the red carpet and, of course, their hair! Now Matrix has taken inspiration from these Hollywood stars and the sunny side of LA to bring salons eight key looks that will put bums on seats, guaranteed. With many salons struggling against people colouring their hair at home, Matrix’s Colour Edit looks will interest and excite new clients as well as give new ideas to salons’ existing client bases as the looks appeal to women of all ages. Simple to choose from and exciting to craft, The Colour Edit is your golden ticket to attracting new colour clients. The eight looks are not only hot on star style but are also in line with the latest catwalk trends. And who best to decode these trends and make them accessible than Matrix hair artists Gary Hooker & Michael Young, Paul Falltrick, Sharon Peake and Ashleigh Hodges? Using cutting-edge techniques and the latest products, including COLORINSIDER and Colorgraphics Lacquers by Matrix, this collaboration of top talent has produced a collection that makes it easy for clients to select a professional colour service that will suit them perfectly. Welcome to The Colour Edit.
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Los angeles knows about looking good – and how to sell it. Taking its cues from the city of angels, matrix shows you how to sell colour to clients with its colour edit
colour edit looks for every client Michael young created: Santa Monica Contrasting classic, sleek long hair with a sudden flash of colour at the tips. Perfect for: the cool geek. michael young created: Melrose Avenue A luxurious and dreamy look,
hair frames the face in a cascade of curls. Perfect for: the daydreamer. gary hooker created: Rodeo Drive Sashaying among luxury stores, this
look feels relaxed on the street and at home. Perfect for: the socialite. Paul Falltrick created: Venice Beach A look that combines urban cool
with a kick of bright red beneath the fringe. Perfect for: the trendsetter. Ashleigh Hodges created: Sunset Strip A style that won’t stay in the
shadows. Expressing the energy of Sunset Strip, it unites the blonde bombshell with a flash of delicate buttercup. Perfect for: the rock star. Ashleigh Hodges created: Bel Air Hair is scooped up into a high ponytail to show off a splash of pink. Perfect for: the drama queen. Sharon Peake created: Hollywood Boulevard This retro glamour look is
ideal for those American Beauty dreamers. Perfect for: the vintage lover. Paul Falltrick created: Beverly Hills A blonde bob that creates a soft
halo while subtle colour adds vibrancy. Perfect for: the rich and glamorous.
Creative Head
24/6/14 11:58:15
Rodeo Drive
Santa Monica
MELROSE Avenue
Beverly Hills
The colour Edit
Hollywood Boulevard
Matrix’s new way to sell colour
Bel air
Venice Beach
Sunset STrip
Bring a bit of Hollywood glamour into your salon now with Matrix. Call 0800 387608 or visit matrixhaircare.co.uk
Creative Head
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Creativeheadmag.com Looks
Hair
News
R u n way
Blogs
Events
Sh o p
Competitions
SEE IT! Find out how you can get your hands on tickets to the Most Wanted and The It List Awards 2014 Grand Final!
BUY IT! Select your kit bag essentials from our online shop, powered by Aston & Fincher
KNOW IT! Discover the winners from the UK final of Goldwell Color Zoom
Sloans
LOVE IT! Inspirational photographic collections, including this from Sloans in Australia
Creative HEAD magazine
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WIN IT! Get this Joe Cruz-designed T-shirt, thanks to business coach Antony Whitaker. We’ve five to give away!
@creativeheadmag
26/6/14 13:45:34
Back to life Give clients the tools to fight the signs of ageing with Kitoko Age-Prevent by ASP
TIME TAKES its toll on all of us, but what if we told you that you could solve your clients’ hair woes and help stop the signs of ageing hair indefinitely? Kitoko Age-Prevent does all this and more. The range – Age-Prevent Cleanser, Age-Prevent Balm and Age-Prevent Tonic – combines nourishing botanical extracts with technical know-how to help combat the signs of ageing hair, including thinning, breakage, split ends, lacklustre colour, dryness and unruly white hairs. The micro-algae extract is what makes the range so special as it’s clinically proven to strengthen and thicken hair. It may even extend the hair’s natural growing phase by as much as 10.5 per cent. The range also features caffeine-rich green coffee and cacao to energise and stimulate the scalp. But that’s not all: the line-up uses ASP’s Electron Acceptor Technology too, combining powerful antioxidants to help to prevent damage to hair and scalp and each product is made up of colour-safe formulations free from sulphates, silicones, parabens, waxes and mineral oils.
WHY PARABEN, SULPHATE AND MINERAL OIL FREE?
ASP director of research and development, Dr Nicola Summer, sets the record straight…
Creative HEAD: Why take sulphates out of products? Nicola Summer: Sulphate in regular shampoos strip the hair and scalp of their natural lubricants and moisture. Non-sulphate-based shampoos are gentler to the hair. CH: What about parabens? NS: Parabens are recognised as potential allergens and may even mimic female hormones, so they could cause hormonal imbalances. CH: What are the benefits of avoiding mineral oils? NS: Even though mineral oil is 100 per cent natural, it may lead to pore occlusion on skin, where pores retain too much of the oil, giving an oily feel to hair.
For more on ASP Kitoko, call 01794 527111 or visit asphair.com
CREATIVE HEAD
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24/6/14 12:01:40
More is
more
When clients want volume, more is always better. So when they’re crying out for more lift, more fullness and generally more, give them the award-winning Bamboo Volume range from Alterna Haircare HAIR TRENDS COME and go but what clients never stop asking for is more volume. Alterna Haircare is constantly striving to produce groundbreaking professional products and has done so again with the launch of the Bamboo Volume 2-in-1 Volumizer. If, like Alterna Haircare’s global spokesperson Katie Holmes, your clients love beautiful, buildable volume, then this dual-purpose product is for them. Formulated as a cream for damp hair or paste for dry hair, it creates fullness and lift in the hair and is perfect for giving a much-needed boost throughout the day. As with all of Alterna Haircare’s products, it has the technology to back it up: the Lifting Technology, which features advanced volume polymers for extra lift on dry hair, is activated by rubbing the product between fingers, while the organic bamboo extract strengthens the hair and restores flexibility. This volumizer is part of the already popular Bamboo Volume range, which
gives hair fullness, thickness and lift for lasting, full-bodied volume. It does this by combining strengthening organic bamboo extract with stimulating organic maca root, penetrating the hair shaft to rebuild and thicken hair from the inside out. The Bamboo Volume range provides everything your volume-obsessed clients could ever need. In fact, the only thing it has less of is all the nasties you’ll typically find in shampoo. The whole range is free of parabens, sulphates and other harsh additives, so clients can rest assured they’ll get the volume they want without harming their hair.
NE W! To trial Alterna Bamboo Volume in your salon or for more details call 01925 578000. The first 50 calls will receive a free full size sample of Bamboo Volume 48 Hour Sustainable Volume Spray.
For the latest news and product information, like Alterna Haircare on Facebook, follow @alternahaircare on Twitter or visit alternahaircare.com 68
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CREATIVE HEAD
25/6/14 16:09:53
Creative Head
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24/6/14 15:23:00
RECOVERY
Time for an intervention?
Got a client who’s a serial hair abuser? Check their hair into rehab with TIGI Bed Head’s new urban anti-dotes reboot scalp shampoo and masks FOR CLIENTS HOOKED on straighteners, curling tongs or have hair suffering from a chemical overdose, it’s time for them to dry out at the hair Priory. TIGI Bed Head’s urban anti-dotes range treats hair to a little extra TLC and for some extra downtime, the brand has just launched four new products: reboot scalp shampoo and three treatment masks. These new products address rarely talked-about scalp issues such as sensitivity, dryness or discomfort and so are a great opportunity for salons to provide professional expertise on the area. Find out more about each of the products below to discover which one you should prescribe to your hair-abusing clients...
DAMAGE LEVEL ONE: Fine to normal hair with light damage PRESCRIPTION: Urban anti-dotes re-energise mask HOW IT WORKS: Hair with this level of damage shouldn’t be weighed down with heavy conditioners so the lightweight silicone system in this mask smoothes the surface without overloading, while surface repair technologies prevent further damage and reduce static. PRESCRIBED DOSAGE: Once a week
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DAMAGE LEVEL TWO: Normal to dry hair with medium damage PRESCRIPTION: Urban anti-dotes recovery mask HOW IT WORKS: Penetrating molecules repair fibres internally, while hydrating molecules act like sponges, drawing moisture in from their surroundings to remove dry feeling from hair. Surface mending agents prevent further moisture loss and damage. PRESCRIBED DOSAGE: Once a week
DAMAGE LEVEL THREE: Thick or severely damaged hair PRESCRIPTION: Urban anti-dotes resurrection mask HOW IT WORKS: Heavy duty repair treatment that reconstructs the hair shaft inside and out. Core repair technology penetrates the hair shaft to restructure proteins inside the hair fibre, while a serious dose of surface repair actives condition the damaged surface. PRESCRIBED DOSAGE: Once a week
CREATIVE HEAD
24/6/14 15:24:20
“TIGI Bed Head urban antidotes treatment masks really work because each level is tailored to suit different damage needs. Using the level that suits your client’s hair means they’ll get exactly what they need” AKOS BODI, TIGI EUROPEAN CREATIVE DIRECTOR
DAILY FIX: urban anti-dotes reboot scalp shampoo HOW IT WORKS: This cleansing system gently removes product build up and scalp debris from the hair and scalp while zinc pyrithione promotes overall scalp health by soothing irritation and helping the scalp hold onto moisture. PRESCRIBED DOSAGE: Use daily with a prescribed urban anti-dotes conditioner
For more details, call 0844 844 0944 or visit bedhead.com
CREATIVE HEAD
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24/6/14 15:25:10
See you in Berlin!
IN SAL SI ON DE R
Want to see the Goldwell Color Zoom team in action at the brand’s biggest industry event of the year? Then head to Germany for Color Zoom in October for a truly motivational and inspirational three-day event! Taking place between 11 and 13 October in Berlin, stylists can immerse themselves in the world of Color Zoom, from the live global competition to inspiring seminars and stunning shows. There will also be the announcement of the Color Zoom global winners and the big reveal of the Color Zoom 2015 trend. For ticket information, speak to your Goldwell sales consultant.
In the know
Keep up-to-date on all the latest happenings from Goldwell and KMS California
In the hub
Goldwell & KMS California has launched The HUB, an exclusive business networking club. The first HUB events took place in June in Ipswich, London and Hinckley, with speakers such as Kate Woods, owner of KOR Digital, offering advice on how to improve online profiles, as well as Karly and Abby Whittaker, directors of Sarah Hodge Hairdressing Group, sharing their business model ‘Company DrivA’. Members also have the chance to shape the future of Goldwell and KMS by participating in strategic workshops, as well as receiving priority tickets and product previews. Interested? Speak to your sales consultant to find out if you are eligible to join.
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26/6/14 13:47:01
IN SAL SI ON DE R
-----WHAT MATTERS TO YOU? ------
The hair behind the mask DID YOU KNOW that more than a third of women treat themselves to a mask on a weekly basis and more than 60 per cent of women suffer from frizzy hair?* These women are willing to spend more on their hair if they felt they would get smooth and easy-to-manage tresses – proven by the countless number of products out there promising to put an end to their hair problems. Yet competence, knowledge and products with premium performance can only be found in one place – a salon. This is why Kerasilk by Goldwell has developed an effective and indulgent mask to transform extremely unmanageable hair into a glorious mane that’s as soft as silk. The new Deep Smoothing Mask – with the highest concentration of keratin and silk proteins within the Kerasilk range – works from the inside out to give extremely unmanageable and damaged hair an extra dose of care and smoothness. *Qualitative Market Research 2011, US and Germany
“COLOR ZOOM IS NOT ONLY A TREND OR COMPETITION IT’S A KEY TO OPEN UP A NEW WORLD FOR YOU” -----Lisa Whiteman GOLDWELL AMBASSADOR -----JOIN THE CONVERSATION… #WHATMATTERSTOYOU
•72-79_Salon Insider 3
goldwelluk
26/6/14 13:47:28
Be where your clients are! • Check your online reviews: Make sure you encourage your loyal blonde clients to leave an online review, preferably at a specific website where you can quickly see what people are saying. • Tell your story across the web: After your blonde clients have seen your reviews they will go straight to your website. Use online assets from your manufacturer to update your website and social media with top tips, images, videos and news. •Make a splash in your local area: Use the advert templates and press releases provided by your chosen manufacturer to support your local advertising campaigns.
“I research a salon online first, and I always look at the reviews” Georgina, a blonde client from Winchester
Don’t whisper, With Goldwell’s We Love Blonde campaign you’re all set to deliver the perfect blonde service... but how do you make sure everyone knows about it? We Love Blonde isn’t just a new service approach; it turns your salon into a 360-degree beauty destination
Drive home the message with: Consultations tools
facebook teasers
Posters and banners Blonde retail bags
•72-79_Salon Insider 4
24/6/14 12:06:00
IN SAL SI ON DE R
-----WHAT MATTERS TO YOU? ------
YOU’VE GAINED A NEW CLIENT. WHAT’S NEXT?
Their hair is your best advert, so why not encourage them to share a picture of their new look on Instagram or Pinterest? Create a hashtag such as #weloveblonde and offer a monthly prize to one of your ‘word of mouthers’. When a client is vocal about how much they love their blonde, support them further by offering a free sample product for them to review. Or reward those clients that leave you a review with a service upgrade on their next visit. For more blonde inspiration, follow GoldwellUK on Pinterest.
shout! “Our blonde clients are the backbone of our colour business” GREG CHRISTIE, LIFESTYLE HAIR & BEAUTY
“Clients get inspired by many parts of the internet, especially Pinterest”
“WE WANT A PARTNER WHO’S ONE OF US”
-----Neil Barton GOLDWELL AMBASSADOR -----JOIN THE CONVERSATION… #WHATMATTERSTOYOU
goldwelluk
NICOLA SMYTH, NICOLA SMYTH AWARD WINNING HAIR
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24/6/14 12:06:50
*External study with 317 Goldwell and competitor salons and more than 2.350 applications. Nectaya Satisfaction Study, IFAK Institute, 2012. **Compared with Nectaya 2–10 assortment.
Take me higher Goldwell’s Nectaya HiBlondes Control is so gentle even those hesitant to use bleach or with delicate hair can use it, letting you take more and more clients higher than they’ve ever gone before
Did you know that 90 per cent of all colour clients prefer a more gentle colour?* With Nectaya HiBlondes Control, clients can now enjoy highlift colour without ammonia, enabling you to provide a gentle and effective lightening service to those clients who are hesitant to use bleach and standard highlifting or clients with easily damaged and delicate hair.
Your client wants: A clear and brilliant blonde (full head or highlights), but is hesitant to bleach, or use standard highlifting colours that may damage the hair.
Hair condition:
Available in six beautiful blonde shades in warm and cool tones, the new Nectaya HiBlondes Control provide: • Perfect lift and tone in one step
Natural regrowth or untreated mid-lengths and ends that may be easily damaged and delicate.
• Clear blonde results with up to five levels of lift
Your advice:
• Sensationally nurtured hair feel • Luxurious consistency and pleasant aroma It provides all this and more thanks to 20 per cent more IntraLipid technology and 100 per cent more argan oil** for an amazingly nurtured feel and a smooth hair structure.
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Nectaya HiBlondes Control. Highlift colour without ammonia for perfect lift and tone in one step and a sensationally nurtured feel.
For more information on the new Nectaya Hi Blondes Control, speak to your Goldwell sales consultant or visit goldwell.com
24/6/14 12:08:08
IN SAL SI ON DE R
-----WHAT MATTERS TO YOU? ------
“GIVING MY TEAM OPPORTUNITIES TO MAKE THEM SUCCESSFUL IN THEIR OWN RIGHT” -----Mark Leeson GOLDWELL AMBASSADOR -----JOIN THE CONVERSATION… #WHATMATTERSTOYOU
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goldwelluk
24/6/14 12:08:32
The making of a muse Where do you gain inspiration? It’s a question we all get asked but ideas come in many different forms. For the KMS Editorial Collective, a trip to a fashion exhibition turned into a creative workshop with stunning results
Inspiration comes in many different guises but fashion remains an indomitable force when it comes to sparking our curiosity – a fountain that will never dry up. Using this as their guide, the KMS Editorial Collective team members travelled to London’s Barbican Arts Centre for the Jean Paul Gaultier fashion exhibition, ‘From the Sidewalk to the Catwalk’. Here’s how their creative process unfolded...
Step one: inspiration At the Jean Paul Gaultier fashion exhibition, the group had the opportunity to explore the diverse range of styles from the designer. Gothic, street art and high fashion were all themes that helped pave the way for the creative workshop.
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IN SAL SI ON DE R Step two: translation At the creative workshop, the KMS Editorial Collective paired up to create mood boards capturing their vision for the shoot to follow.
Step three: from moodboard to model Once the moodboards were completed, the stylists began to translate their ideas from paper to their assigned models. Inspiration came from Gaultier’s collaborations with iconic stars such as Madonna, Dita Von Teese and Marilyn Monroe.
Step four: The photoshoot The team finalised their looks using KMS California FREESHAPE 2-IN-1 styling+finishing spray as the key product. The finished results were then captured in a photoshoot.
For more information on KMS California, visit kmscalifornia.com. Talk, share and connect with KMS on Facebook, Twitter and You Tube ‘kmscaliforniauk’
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technology
Give us a flash! q
q
q
Big Sexy Hair has done it again: launched a product that’s set to change how clients style their hair. meet the flash dry thickening hairspray and find out why everyone wants to Get Layered…
g
What does it do?
Big Sexy Hair’s Get Layered offers a quick-as-a-flash drying time because of the combination of low molecular weight ingredients and a state-of-the-art dispensing system, making it one of the quickest drying hairsprays on the market.
What’s in it?
The formula is produced with low molecular weight ingredients that are able to be broken down to create the finest mist. It’s also charged with emollients, helping to condition and soften, while layering over the hair without product build-up for great versatility.
What’s this for?
The hairspray is equipped with a vapour tap in the nozzle, which breaks down the polymers into minuscule size, letting them grab on to individual hair helping to decrease any surface tension or stickiness.
What can clients expect?
By grabbing on to each strand, Get Layered provides not only great hold but also added thickness and volume as well as super shine, thanks to a touch of diamond powder. Finally, it gives protection against humidity, frizz and damaging UVA/UVB rays.
Get Layered for your clients today. For more details, call 0161 406 9360 or email sexyhair@alanhoward.co.uk
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Marilyn Monroe™ and the Marilyn Monroe signature are trademarks of The Estate of Marilyn Monroe, LLC. Rights of Publicity and Persona Rights are used with permission of The Estate of Marilyn Monroe, LLC. Photo by Milton H. Greene © 2013 Joshua Greene
✈
INTERNATIONAL
HAVE SCISSORS. WILL TRAVEL JUST WHERE CAN YOUR HANDS TAKE YOU? DISCOVER HOW HAIRDRESSING IS YOUR PASSPORT TO THE WORLD…
FROM LINCOLNSHIRE TO LOS ANGELES
Paul Mitchell’s Lucie Doughty reveals how she ended up living and working across the pond
“MY MUM WAS A STYLIST so I spent my Saturdays on the salon floor. I studied for three years at New College Stamford in Lincolnshire. Then I went to work at a salon in Peterborough, but I knew I wanted to travel
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further than 30 minutes down the road. I saw that Vidal Sassoon was hiring. I couldn’t believe it when I was accepted. I sold everything and moved to Manchester. I had to complete another nine months of colour training, but then I got a job working for Sassoon in Frankfurt. From there I applied and was accepted for a colour teacher role with Sassoon in Santa Monica, California. I packed two suitcases and flew to the US. In 2000, I met the dean and co-founder of Paul Mitchell Schools, Winn Claybaugh. He
asked me to write the colour curriculum for the school. I also entered some of my photoshoots into American hairstyling awards. I won twice, which gave me the confidence to go freelance. I started styling celebrities’ hair and submitted images to Paul Mitchell. Today, I am Paul Mitchell’s editorial director. I’m responsible for producing and working on all the company’s shoots as well as its shows. I do miss Lincolnshire, but mum keeps me stocked up with tea bags, so as long as I’ve got those I’m fine!”
GO FOR IT! For its 40th anniversary Saks is expanding overseas and is on the hunt for master licensees and travelhungry stylists and therapists who’d like to further their career while seeing a bit of the world. Interested? Email emmabirleson@ saks.co.uk or call 0845 678 0290
CREATIVE HEAD
26/6/14 13:52:23
#GoGlobal
Local customs
Paul Falltrick travels the world as Matrix Global Design Team member. Here he shares his most memorable moments… DRAG QUEENS IN SWEDEN “On a show in Sweden last February, I was talking to two male models in the prep room. I stepped out to collect my kit bag and when I came back in, they were in full drag!” FINDING A BANKSY IN LOS ANGELES “I was in LA to film a top-secret video for Matrix. While wandering back to my hotel, I had one of my most memorable moments – I’d inadvertently stumbled across an original Banksy!”
Paul Falltrick and Ross Taylor
NEAR-DEATH EXPERIENCE IN ICELAND “I was posing for a picture by one of Iceland’s beautiful waterfalls and Jamie Stevens decided to join me for a snap. As I moved to make room for him, I had to get closer and closer to the edge – past the safety rope, inches from the edge and almost fell over. As expected, Jamie was doubled-over laughing!”
A MAKEOVER IN THE US “One of my most surreal moments was having my make-up done. I was in the US with Matrix and I couldn’t resist getting a picture.”
THE LONE RANGER A-lister favourite The Atelier has unveiled a hair and beauty service with yacht charter company, Edmiston; the team will fly from salon to yacht anywhere in the world. Founder Josh Wood, Wella Professionals global creative director for colour, knows a thing or two about travelling for work
Creative HEAD: Where’s your
EST HIGH OF L TOTA LES: I AIR M ,000 0 1,00
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favourite place to visit? Josh Wood: I love India. When I’m working with clients or shooting there, generally for Indian Vogue, I always try to get a bit of yoga in and visit friends. But, I also love New York. CH: What are the pros of travelling so much? JW: Air Miles! Seriously though, I get to work with some amazing people all over the world, I have
great assistants I can call on in many destinations. The one great thing about working out of a bag all over the world is I always learn something new wherever I go. CH: Considering you travel so often for work, what’s your idea of a perfect private getaway? JW: I have a little cottage in Oxfordshire that I love to escape to when I can. I love arriving at a hotel that I stay at a lot, too – they really make it home from home.
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Dear Creative HEAD,
I have to say living on a Caribbean island is a strange but incredible experience. The salon opening is going well. I’ve trained two young hairdressers up to the Neville Hair & Beauty standard of hairdressin g so far. These five months living in St Barths have flown by but I’ ll never forget waking up on Christmas Day, looking out onto the beach and thinking how far the world of hairdressin g can take you.
Love, Jack x
TRAVEL IN PACKS THE RUSH ART TEAM HAS BEEN ALL OVER THE WORLD ON BEHALF OF L’ORÉAL PROFESSIONNEL, SOMETIMES WITH HILARIOUS OUTCOMES...
“When we were outside a hair show in China I said to the rest of the team that there was a man eating a bat, but no-one believed me. During the break there were people eating locusts and bats on sticks – so the team saw for themselves!”
“Travelling to Taiwan and working on stage in front of 5,000 people was such a buzz. The sounds, smells and heat – it really does have to be lived to believed”
“Sampling the local cuisine in Mexico was an experience – let’s just say I’ll not be trying Mezcal worms again”
ANDY HEASMAN
TINA FAREY
CHRIS WILLIAMS
JETSETTER JAMIE
13 WEEKS. FIVE COUNTRIES. 11 CITIES. THE X FACTOR FAVOURITE NOTCHES UP THE FREQUENT FLYER MILES… NAPLES, ITALY (7-9 March) Show to 550 hairdressers and a Look & Learn class with 95 students
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Jack Merrick-T hirlway from Neville Hair & Beauty spent six months in St Barths setting up a Neville salon
LOS ANGELES, US (26-29 March) Shooting 10 looks on two models
EDMONTON, CANADA (21-25 March) Two shows in one day, 1,600 stylists, 40 models
MILAN, ITALY (29-31 March) Matrix show with to 600 stylists
BELFAST, UK (6 April) Judging L’Oréal Colour Trophy
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Middle right: Janet Maitland, Shaping Futures ambassador
John Frieda and Lee Stafford
#GoGlobal
ON A MISSION
GO AND HELP THE WORLD WITH SOME OF THE AMAZING HAIRDRESSING CHARITIES OUT THERE
SHAPING FUTURES
IBIZA CYCLE CHALLENGE
Schwarzkopf Professional’s Shaping Futures initiative is a great opportunity for anyone seeking to experience a different part of the world while helping others. The programme, launched in 2010 by Schwarzkopf Professional in partnership with SOS Children’s Villages, supports disadvantaged young people in developing countries by enabling them to learn hairdressing skills in order to secure a job and earn a living. The UK team commits to sending a team of trainers and UK stylists over to villages in India annually. To find out more, visit schwarzkopf-professional.com
HAIRraising’s Round the Island Cycle Challenge in Ibiza – an appeal founded by John Frieda to raise funds to build a new respiratory ward at Great Ormond Street Hospital – is perfect for sports and travel enthusiasts alike. You will have two full days of cycling surrounded by spectacular beaches and sunshine. If you’d like to be part of the team for 2015, visit gosh.org
Stylist for Urban Retreat, senior art director for Unite and once traveller of the high seas as a stylist on a cruise ship, Fletcher reveals what he’s picked up along his travels
In Paris I learnt how to work with hairspray and water – what a revelation!
In Stockholm I was surprised to have reindeer rolls served to me at the breakfast buffet. Someone kept saying Rudolph had gone missing…
In San Diego The best fish tacos in the world can be found at Baja Betty’s.
NEW YORK, US (29 April-7 May) Photo shoot
NEW YORK, US (20-26 April) Photo shoot
“I TRAVELLED THE WORLD AND I LEARNT…”
NORWICH, UK (19 May) ExciteMe Matrix Tour BERN, SWITZERLAND (24-27 May) Show for Matrix
LONDON, UK (28 April) Salon Smart headline speaker BIRMINGHAM, UK (3-4 June) ExciteMe Matrix Tour CREATIVE HEAD
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✈ INTERNATIONAL ’SHIPPING I N TERIORS
OH GLORIOUS GLOBAL SALONS, HOW WE WORSHIP THEE FOR YOUR ESOTERIC INTERIORS AND YOUR CANNY CULTURAL REFERENCES! LOOKING FOR A LITTLE INTERNATIONAL FLAVOUR? LET THESE SALONS SPICE UP YOUR REFURB PLANS…
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#GoGlobal
David Mallett, Paris, France Creative Head
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Ambika Pillai, New Delhi, India
Circle, Chicago, United States
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The luxurious Madre from Maletti is so much more than a shampoo station. The fully reclining motorised chair positions your client perfectly and then pivots with your movements. Bellissimo!
Price: £7,415 020 3207 2032 Maletti.com
From the acclaimed Italian furniture design house Vezzosi comes this eclectic Devil hydraulic styling chair – it’s naughty but nice!
Price: £899 0845 601 4861 Salon-services.com
Creative Head
19/6/14 12:02:23
Images courtesy of Davines and Leading Salons of the World
#GoGlobal
Hope Hair, Oslo, Norway
Takamichi, New York, United States
Say hello to the bestselling stylist chair in Italy! The Aida from Gamma can be found in the amazing Van Pelt Kappers Salon in Dordrecht – a very chic sit-upon!
Price: from £1,340 0870 240 2176 Astonandfincher.co.uk
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Can you keep a secret? The Secret is a unique, boutique work unit that recalls a Louis XIV style with a work surface that can be finished in either a black or white glass top. And there’s a special discount of 52.5 per cent until the end of August.
Price from £517.28 kris.dade@salonambience.com salonambience.com
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✈
COMPETITION
TAYLOR TAYLOR WORLDWIDE
WANT TO TRAVEL THE GLOBE, scissors in hand and styling up a storm? Then we might have quite possibly the best job in hairdressing for you! Taylor Taylor London has teamed up with Creative HEAD to offer an exclusive opportunity to win a position on its new Worldwide Hairdressing Team. From East London to the Indian Ocean, Taylor Taylor London is adored for its mix of edge and elegance. Its three award-winning London salons house some of the top creative talents in the country, while its Maldives salon forms part of the iconic One&Only Reethi Rah resort, which is recognised as one of the top 20 spas in the world. Now, it’s launching a unique global hair experience – Taylor Taylor Worldwide. With a working base in one of its three London salons, the winner will join a small team of experts who offer a truly unique service that hand delivers a tailored first class service to wherever the client may be in the world. You might start with a wedding party in the Maldives, followed by a post-sunshine blowdry on the white beaches of Boracay, before preparing a celebrity for a premiere in Cannes! Want to win? Then you’ll need… A hard copy portfolio containing no more than 12 images that showcase your individual talent. A short video summary about why you would be great for the position (MP4 or Mov file). Three client testimonials. A recent photo along with a single-page CV, your personal contact details and a copy of your passport. The deadline is 31 July, and all terms and conditions can be found at creativeheadmag.com/competitions/ttworldwide. You need to send it all to Taylor Taylor London (Worldwide Competition), 137 Commercial Street, London E1 6BJ and keep your passport within reach. Good luck – it could be bon voyage!
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Hair by Taylor Taylor Worldwide for Hippyand The Holistics on location in Ibiza
WIN! A DREAM JOB IN HAIRDRESSING
CREATIVE HEAD
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#GoGlobal
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Anna at Coachella
Lana’s view
Coachella
Anna Cofone
“I’VE JUST FINISHED a five-week North America tour with Lana Del Rey, as well as flying back and forth to Los Angeles for photoshoots and a music video. As a travelling hairstylist, the two most important things I need to consider are what kit I will need, and my own wardrobe! I had to make sure I had enough products to last the duration and to cater for the different events. With all the travelling I am able to experience parts of the world I could only have dreamt of visiting. The best part is that I get to see it all with people who have become like a second family to me.”
✈ ON THE ROAD DIARY
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Las Vegas
“THE FIRST STOP was Las Vegas. When we arrived we had some downtime, so we had to go to the Liberace museum! On show day, our work usually starts around 5pm, earlier if there is a more detailed look. I have a system in place that I try to stick to on every show day – a late lunch (in case I don’t get time to have dinner), followed by setting up my equipment and tools and checking everything is working including lights in the room, electrical sockets. Anything that isn’t or missing, I sort before the talent arrives.”
Liberace museum
STYLIST ANNA COFONE SHARES A FEW PAGES OF HER DIARY FROM HER TOUR ACROSS THE US
CREATIVE HEAD
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#GoGlobal
On the beach
The view from the front seat
California dreaming
“AS LONG AS everyone is clean and tidy, life on a tour bus is great fun as we get to hang out, watch films and, my favourite pastime, sit up front with the driver to take in the view. This was an exciting tour as Lana debuted her new single West Coast. We shot the video just before it started in Malibu, California and the response was incredible – it made number one in 23 countries.”
“BACK IN California we got to shoot on location in the most amazing house in Topanga Canyon – this area is all about outside living. It reminds me how lucky I am to have the job I do and being able to see such amazing places.”
At Coachella Topanga Canyon
Lana on stage
Anna’s obsession – Flower crowns
“FLYING BY private jet from Phoenix, Arizona was an experience to say the least; a great one but also quite taxing as I couldn’t take my full kit bag due to weight restrictions. A lot of times on tour there’ll be other things that will get slotted between dates so it’s important for me to always have a smaller suitcase that I can just fit essential kit into and a couple of changes of clothes.”
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✈
I NNO VAT ION
TALES OF THE UNEXPECTED MICHAEL GORDON OPENED HIS FIRST BUMBLE AND BUMBLE SALON IN 1977, CREATED THE ICONIC SURF SPRAY IN 2001, SOLD THE BRAND TO ESTÉE LAUDER IN 2006 AND MADE A DOCUMENTARY ABOUT VIDAL SASSOON IN 2010. BUT HAIRSTORY STUDIO – A SALON AND CREATIVE MELTING POT HOUSED IN HIS LOWER MANHATTAN APARTMENT AND BIRTHPLACE OF HIS NEW PURELY PERFECT PRODUCTS – MIGHT BE HIS MOST REVOLUTIONARY MOVE YET, AS HE EXPLAINS EXCLUSIVELY TO CREATIVE HEAD THE VISION “Hairstory is a collaboration of stylists, colourists, artists, designers, filmmakers and photographers, challenging ourselves to reinvent how we think about hair, salons, products, packaging and education. Hairstory isn’t simply a salon or a brand, but a cultural movement around hair. Our approach to introducing Purely Perfect [our first brand] to the world is through our authentic vision. We use Hairstory Studio as an experimental lab for Purely Perfect, creating, testing and perfecting each and every product with the best stylists and real people. We cast girls and guys off the streets of NYC and give them a modern day makeover – essentially it’s about making your hair a story, and everyone has a hair story.”
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#GoGlobal
Michael Gordon – on camera
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Purely Perfect “Some time ago we started questioning everything we knew about hair care, in particular shampoo. We realised that shampoo equals detergent and detergent is abundant in every shampoo, regardless of price – however, it is definitely the enemy of great hair. We thought that there must be a way to clean hair without detergents, silicones and the like, and there is! We got rid of the surfactants and sulphates (detergents) and replaced them with aloe vera, essential oils and other natural, premiumquality ingredients that cleanse without stripping, drying or damaging.
“Essentially, we created a new way to wash hair – Purely Perfect Cleansing Creme revives and restores hair to a state not seen since childhood; it adds body and shine, colour protection is unmatched, and it practically eliminates frizz without a hint of silicone. And it works on every hair type. Cleansing Creme renders conditioners and masques obsolete, which means fewer bottles thrown away, less money spent on insufficient products, and precious time and water saved (to be conscious of the environment). We’ve also added two powerful ancillary products: Foundation Creme, which is our go-to product to add texture and moisture; and Smooth Finish, the ultimate blow-dry lotion. Is this the end of shampoo? We certainly think so.”
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#GoGlobal
THE HAIRSTORY HAIR TEAM ROXIE Roxie Darling started working with hair at the age of 16 and spent five years at Bumble and bumble, honing her craft. She is one of those rare colourists who can work in natural and adventurous palettes, she was named as one of iD magazine’s 30 under 30 talents and recently worked on a campaign for Balenciaga. She now devotes her talent to Hairstory Studio and select clients.
WES Wes Sharpton worked for years with Michael Gordon at Bumble and bumble, was editorial assistant to Laurent Philippon, and gave haircuts to Broadway stars, models, beauty editors, and downtown personalities. He reunited with Michael about two years ago, and is now lead cutter for Hairstory, producing inspirational images and testing new products.
TONY A key member of Guido Palau’s session team, Tony Kelly started his career in the late ’90s, leading shows for Gene Meyer and working on-set with Steven Meisel, Annie Leibovitz and Patrick Demarchelier. He joined Hairstory nearly two years ago as a featured stylist for many of its shoots, and offers his knowledge in testing and defining the products.
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#GoGlobal
✈
I NS PIRATION
CAPTAINS OF CREATIVITY
ANYONE WHO’S BEEN LUCKY ENOUGH TO SEE THE BREATHTAKING WORK OF THE SPANISH GROUP X-PRESION CREATIVOS WILL KNOW THE IMPACT ITS INSPIRATIONAL ART HAS. JORGE CÁNCER, WHO ALONGSIDE MARCO ANTONIO RESTREPO AND JOSE LUIS ALMENDRAL MAKES UP THE TEAM, SHARES THE X-PRESION PHILOSOPHY AND NEW COLLECTION STRAYA
X-Presion, from left to right: Jose Luis Almendral, Marco Antonio Restrepo and Jorge Cáncer
CREATIVE HEAD: What is the X-Presion ethos? JORGE CÁNCER: Express, create and share. It’s a
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philosophy that stands us apart from the crowd, we enjoy sharing and doing something for the benefit of the hairdressing industry. I think this attitude has made hairdressers and cosmetic brands think seriously about creativity. We’ve created a company with a new concept, dedicated exclusively to research and development in hairdressing. At the beginning it was very difficult, because sometimes when you want to make your dreams come true you have to reject a lot of other things. Just imagine a start-up with no salons, that’s not a customer of any cosmetic brands because it wants to stay independent. We’ve shown that there are other ways to move the industry, to do hair and to do business. CH: Where do you find your inspiration? JC: The truth is that we prefer to go and explore, away from the big cities – we once even ended up in the Amazon rainforest! We go without the internet and without books or magazines; all we need for our first sketches are a pen, a notebook and the necessary hair tools. This is our secret to creating something authentic. Usually, one of us offers an idea, another polishes it and the third one gives the final version. That’s why we say that X-Presion is a kind of fourth idea, the one that combines all three of us. One example is #xpresionthread, which was born from our collection NU:Bi [a AIPP Grand Trophy winner] and a couple of years later has evolved in a tool to create up-dos without bobby pins while
offering a colourful hair accessory [see page 100]. It’s our most successful product, at least considering the amount of hairdressers all over the world that are using it. However, the real thing is Instagram – you can see a variety of looks created by different hairstylists. It’s a great source of inspiration for everybody! CH: What’s your view of British hairdressing? JC: It has been an engine of the industry on a global level for decades, as it knew how to use Vidal Sassoon’s heritage. We admire the way that the industry works in the UK and we have a good relationship with great hairdressers such as Tim Hartley and Saco’s Richard Ashforth, with whom we’ve shared stages all over the world, such as NOISE, Show Positivo and Secret Master Class. CH: Whose work do you admire? JC: Trevor Sorbie, Robert Lobetta, Guido Palau and all the other dreamers who managed to go their own way and create an identity. CH: Is there anything about the hairdressing industry you would change? JC: There are too many egos! CH: How much do you have to travel for your work? JC: This year we’ve got more air miles than you can imagine! My father, who’s a musician, is always jealous. He loves travelling and says: “If I’d known scissors could make me travel that much…” We love to work in London, it always gives you great results. Also Mexico, Brazil, Russia, the US, Australia… there are so many places we love, and others that have not yet opened to us, such as Asia.
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BLURRED LINES X-PRESION EXCLUSIVELY REVEALS ITS STRAYA COLLECTION, A CELEBRATION OF THE RAW AND EXPERIMENTAL PHOTOGRAPHY BY BERNARD GUEIT
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Hair X-Presion Creativos for Ozdare (Oz-Presion). Products #xpresionthread Production Ozdare. Make-up Merton Muaremi for MAC Pro. Styling Alpha 60. Photography Bernard Gueit, Crave Agency.
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Modern love Mix a pinch of Bowie with a pristine finish and you’ll get the Flawless collection from the team at HSH from Ukraine Photography by Sergey Shapochka
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To see more incredible shoots, visit creativeheadmag.com
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Hair Sergey Shapochka, Anastasiia Iukhimenko, Aleksandra Krynytska, Darina Kocherzhenko. Creative director Sergey Shapochka. Make-up Anok, Marina Trofimets. Styling Maryna Story.
Day gathering
Inspired by the rich range of wild fur – and showcasing a ‘blushing’ colouring technique – Sweden’s Björn Axén Artistic Team capture a relaxed yet luxurious contemporary feel Photography by Leonard Gren
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See more from this shoot at
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Hair and concept Björn Axén Artistic Team: Peter Hägelstam, Petra Lundin, Anna Källsen Samuelsson, Linda van Doorn and Sofia Geideby. Make-up Jenny Karlsson. Styling Gorjan Lauseger.
Classified
BOOKMARKS!
Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference layeredonline.com
Layered is the new consumer site from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen. Update your directory listing now!
wella.com
COSHH
For help with
Risk Assessment
in Salons
The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:
The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE
Keep up-to-date with all the latest happenings from the TrendVision competition. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.
lorealprofessionnel.co.uk
The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of looks, get detailed information on products or update yourself on the latest trends.
schwarzkopfprofessional.co.uk
Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the
hairdressing world.
To advertise on these pages call
DAVID HAMMOND
on 020 8467 8884 or email
david@headmag.co.uk
“It’s simply the best hairdryer I’ve ever had” Angelo Seminara Three times winner of British Hairdresser of the Year Award.
Available exclusively from
www.salonsdirect.com Model shown: 3900 Titanium Edition (Code 88419) - £69.95
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24/6/14 11:51:29
Barbicide_Brand_2014_Ad__01-03_FINAL.indd 1
19/11/2013 09:40
AN AGE OF RESPONSIBILITY
*Kantor Worldpanel
MATURITY IS GREAT FOR COLOUR BUSINESS, SAYS KEN PICTON, SO WHY ARE SALONS ALWAYS CHASING YOUNG CLIENTS?
I WAS SADDENED to read that the number of women choosing salon colour fell six per cent last year compared with 2012, with a notable drop of 15 per cent in the 55+ market.* While I believe in the pursuit to be part of such a trend-based industry as ours, salons are losing focus on their clients, especially this audience. The irony here is that you tend to find a more mature client (and I don’t mean just the shampoo, set and rinse customer) would generally be more loyal and would definitely be willing to spend more, if they were treated in the correct manner. As stylists and colourists we need to start talking to our clients in depth as they age; we need to recommend the right products and give more thorough consultations. Mature clients don’t want to always look on-trend as the colours may not suit them, but they want their colour to be modern and fresh. Naturally, as a lady ages they require more assistance from their stylist to update their look and keep grey at bay.
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With L’Oréal Professionnel, I’m involved with the Great Hair campaign, which showcases colour across the age spectrum and illustrates that we do care! For us in the salon, we make sure we have an environment that is welcoming and that the services we offer reflect the need of all ages. I think it’s important that salon directors educate their team in how we should communicate and talk to all our clients across all ages, ensuring that all team members see the value of clients, especially as they start maturing. I bet if all salons really scrutinise their clients, the majority of their most loyal customers would be more mature – but most salons don’t work hard to keep them happy. So beware salons, if all you do is strive to gain young, fashionable clients – you will alienate yourself from those who need your help and will be more loyal and spend more. Ken Picton is owner of Ken Picton Salon
CREATIVE HEAD
26/6/14 13:49:15
Jennifer Aniston Co-Owner, Living Proof
Our science delivers what others only promise. Beautiful hair.
To register your interest in Living Proof contact t.+44 (0)1282 613413 enquiries@iconteam.co.uk. visit livingproof.com