Creative HEAD UK July/August 2022

£4.50 JULY/AUGUST 2022

In print•online•everywhere!

B E YON D BAS IC B E B O L D. R E T H I N K YO U R F U T U R E

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20/06/2022 14:21

Francesca Randese, Number Three

C R A F T. I N D I V I D U A L I T Y. C R E A T I V I T Y.

C N YC C A R E B L E A N D B U M B L E , T H E I CO N I M U B F O S E U L VA E R CO E H N T THESE ARE F E R . E D U C AT I O N , I N N OV AT I O F O TO H C U M SO AS H AT H T U GO ?

AND STYLING BRAND I N G E R T I P S – W H E R E W I L L YO F R U YO AT E R A Y T I N U M M A N D CO Bumble and bumble believes in creating great hair on your terms. Everything stems from that core ideology, from the adaptive education options to high-performance proucts.

At the heart of Bumble and bumble is its salon partners and the hairdressers that make up the brand. Bumble and bumble began as a salon in 1977 in New York, clipping, colouring and styling its way into prominence and instant consumer recognition

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– with a strong design aesthetic and extraordinary products. It’s a heritage that makes Bumble and bumble the perfect partner for salons looking for a boutique approach – completely bespoke service, personalised to your salon’s individual needs. From its one-to-one attention and in-salon support to the pro-curated, backstage-vetted, and life-tested Bumble and bumble products, you can expect reliable, powerful results.

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As salon priorities and consumer demands continue to shift, it’s essential to keep learning. Bumble and bumble UK national trainer Aaron Firmstone lays out how the brand’s tailored approach can make a huge difference to your skillset.

“Bumble and bumble offers a range of education and hones in on the brand’s core philosophy of elevating the craft of hair,” he explains. “We believe in intimate classes, either in our studio spaces or in our partner salons, that strip back everything to the foundations. In everything we do we want to ensure you’re able to achieve the highest levels of quality and finesse, to be turning every action into artisan approaches.”

J O H N - PAU L SCOT T

SA LT, U K B U M B L E A N D B U M B L E F L AG S H I P, LO N D O N @ SA LT SA LO N LO N D O N @ J O H N PAU L S CO T T _ SA LT “I’ve wanted to work with Bumble and bumble since my years working in fashion, where I would see the products everywhere. They always did exactly what they said on the label, which is so important to me as a stylist.

Variety, quality, and family are at the core of everything Bumble and bumble does. I have been blown away by the support for SALT. Bumble and bumble has my back 100 per cent and believed in us way before we proved ourselves.

The team has supported SALT in every way possible.”

“BY MIXING NEW YORK EDGINESS AND FASHIONFORWARD APPROACHES WITH CLASSICAL PARISIAN DISCIPLINE, WE TEACH TIMELESS SKILLS THAT ALLOW STYLISTS TO RETHINK HOW THEY APPROACH EVERY ASPECT OF THEIR ART”

CR EATIV E HE AD AD VE RT OR IA L

L I F E LO N G L E A R N I N G

A A R O N F I R M S TO N E ,

B U M B L E A N D B U M B L E U K N AT I O N A L T R A I N E R

F R A N C E SC A R A N D E S E

N U M B E R T H R E E , B AT H @ F R A N C E S C A R A N D E S E @ N U M B E R T H R E E B AT H “Working with Bumble and bumble is very special. We have so much support that we honestly feel as though we are all one big happy family!

The education is second to none, and it goes without saying that the products are by far the best we have ever used. Bumble and bumble has the presence of a huge company but is, in fact, relatively small.

This is perfect as it has enabled us all to form strong relationships and bonds throughout the network, sharing knowledge and creativity.”

2019 1990

2001

The launch of the first Bumble and bumble product, Brilliantine, dreamt up backstage at Fashion Week

Surf Spray launches, after a location shoot discovery that salt water creates perfect beachy waves

Bond-Building collection takes the world by storm, helping to restore damaged hair from the cortex to the cuticle!

2012 Hairdresser’s Invisible Oil is born, leading to the top-selling Hairdresser’s Invisible Oil Heat/UV Protective Primer

TO LEARN MORE ABOUT BUMBLE AND BUMBLE, CALL 07747 648 935 OR EMAIL OABERGEL@BUMBLEANDBUMBLE.CO.UK. SEE THE FULL LINE-UP AT BUMBLEANDBUMBLE.CO.UK

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Creative Head JULY Bumble and bumble DPS indd.indd 1

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Bumble and bumble was founded in 1977, as a salon on the fringe of New York’s Hairdresser’s Row. Stylists came together to work, learn, and teach techniques to fellow stylists and we built a culture of creative interchange which was vibrant and progressive, and remains today.

We unveiled our first product, Brilliantine in 1990 from a need for an editorial quality product as essential as scissors and comb.

We create products for all hair types, textures, and styles with uncompromising quality to elevate personal style with an effortlessly modern look. Always cruelty free. From the iconic, wave-enhancing Surf Spray to the bestselling, mega-moisturising Hairdresser’s Invisible Oil range, these well-loved products are used by the pros in Bumble and bumble salons and millions of people around the world.

We are deeply, passionately, and fearlessly dedicated to the craft of hair. We pride ourselves on our bespoke and unique approach to nurturing and supporting our salon community Don’t take our word for it, let’s hear it from our Salon Network Community…

“We trust Bumble and bumble to have our best interests at the forefront of all they do. They are a true business partner. They have brought amazing opportunities to our business and are supportive in every way. Fresh, honest, glamorous. I’m extremely grateful for the support.”

“Despite being a hugely successful brand worldwide, Bumble and bumble feels like a close knit family. The support is incredible. Bumble and bumble genuinely have the client and stylist needs in mind and want to help people create and achieve the exact style they are hoping for.”

“I wouldn’t have opened my salon, without Bumble and bumble. It’s like being part of a family. They are super involved with the salon and team through training from creative to business consultancy. Never have I known a brand to be so involved. Incredible support along side the products.

Forward thinking and always have your back.”

Pamela Morrissey, Director, Sobe Brown, Cork Ireland @sobebrown

Chris Le Good, Director, Rock & Fairy, London @rockandfairyhair

Claire Higgs, Director, Nylon, Reading @nylonhairartists

We invite you to join us. Email: oabergel@bumbleandbumble.co.uk or Call: 07747 648 935

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EDITOR’S LETTER24 70

iiiiittttt 30 t i LIST LIST

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JOIN US!

Hip, hip, hooray! A huge congratulations to all of our 2022 MWIT finalists – you did it! We can’t wait to celebrate with you Spending two days in a studio with business owners, session in September at Tate Modern stylists and entrepreneurs at the Most Wanted and It List judging in London. Grand Final tickets days is always something of an eye opener. It’s when I get to go on sale 9AM Friday 1 hear the frank takes on their day-to-day roles, the challenges that July, flick to page 30 for are causing them headaches. Overwhelmingly the talk was of the the important details. Our nightmare that is recruitment. For many, clients have returned in new ‘Collaborator Stories’ promising numbers post-pandemic – but the salons and barber shops video series, Spotlight, don’t have the staff to handle the work. And finding the staff they need has landed, exploring has become an uphill struggle, with so many talented stylists opting to go the working lives of self-employed. So now the spotlight is shining on how to make your business powerhouse partnerships. attractive to potential recruits, with a big issue across the industry being pay, and Short enough to enjoy the old-fashioned systems in place that can hold stylists back from even getting with a quick cup of tea, a mortgage. We asked readers to tell us how they pay, and how hard it is to be have you watched yet? competitive when costs for employers are exponentially rising. See what they Hurry to page 60 for what’s said from page 52, along with a few examples of how salons are evolving landed so far! Another month, how they pay and reward their teams. I think it will be an eye-opener another drop – check out what’s for you too… new on the Salon Smart HUB, our free business support for salon and barber shop hair Amanda Nottage pros, where there’s a whole Editorial director catalogue of content ready for your browsing. Turn to page 62. creativeheadmag.com/events

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

22/06/2022 12:16

revlonprofessional.com

To find out more or to become a Revlon Professional stockist contact us on 020 7391 7440 (UK) or 01 8869300 (IE).

Order online at revlonproshop.com or browse at revlonprofessional.com.

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July/August

WHAT’S INSIDE

OUR CONTRIBUTING EDITORS

SYD HAYES, Q CUT

MARK MACIVER, SLIDERCUTS

SUBRINA KIDD

MURRAY MCRAE, STAG

ON THE COVER

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Hair by Mackenzey Forrey for Bumble and bumble.

Photography by Felisha Tolentino.

TIME FOR A CHANGE Barbers are taking more time over cuts. Is it time for you to take a look how you do it?

KEITH MELLEN & ANNE VECK

SHARON ROBINSON

PLASTIC IS NOT SO FANTASTIC Clients want to know what you’re doing to help the enivronment – take a major step by reducing your plastic usage in the salon

HARRIET STOKES, HUMANKIND HAIR

KY WILSON, THE SOCIAL

EDITORAL DIRECTOR

DIGITAL DESIGNER

DEPUTY EDITOR

DIGITAL AND SOCIAL MEDIA MANAGER

AMANDA NOTTAGE

DEBORAH MURTHA

ART DIRECTOR NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

EVA VESTMANN

KELSEY DRING

BRAND MANAGER NAOMI SCROGGINS

COMMERCIAL DIRECTOR LAURA TUCKER

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

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46 Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks.

Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

21/06/2022 11:36

www.greatlengths.com/uk Scan the QR code to discover how you can become a Great Lengths certified stylist and transform your business this year.

Great Lengths hair extensions are famous for their unique made-in-Italy craftsmanship and ethically sourced raw materials.

Each of us tells a story. It starts within and it reflects on the way we want to be perceived from the outside. Great Lengths launches Voices, a project which reveals the stories of 7 women carefully chosen for their tales of life changes and courage.

IN THE KNOW THE MIRRORLESS HAIRCUT Not Another Salon has launched the Mirrorless Haircut to support clients with self-confidence issues who hate being forced to face their reflection for lengthy appointments. Founder and Most Wanted Legend Sophia Hilton explained: “People are more likely to remember the negative than the positive, so no matter how fabulous that final ‘reveal’ moment is, it’s never going to replace the painful hours a client may experience as they sit and pick apart their perceived imperfections.

The ‘Mirrorless Haircut’ eliminates that.”

MATRIX EVOLVES IN MANCHESTER

Pictured, inset left: Lisa Farrall; and right: Alfredo Lewis

A SELECTION OF THE ESSENTIALS

MORE THAN 400 stylists from the UK and Ireland descended on Manchester for Matrix Evolve. The event combined inspirational education and high-energy presentations from Matrix Artists from the UK and Ireland, alongside global spokesperson Alfredo Lewis and US celebrity stylist Danielle Keasling. Artists who took to the stage included 2021 Most Wanted Texture Expert Lisa Farrall, while Desmond Murray led a live photoshoot and Alfie Booth discussed education in a VR world. Along with cutting and styling techniques, creative colours ranged from deep pinks to a twist on the consumer-adored face-framing balayage and a clean, lilac marbling effect.

BOOK IT!

WELLA PROFESSIONALS SUMMER SCHOOL SCHOOL’S IN FOR summer at Wella Professionals, and at a bargain price too. Available to trainee hairdressers are a selection of cutting and colour courses across four days, based at the Wella Studios in Manchester and London during July and August. Build up basic knowledge for just £156 (including VAT) per course. Summer School Colour will take in correcting hair colour and formulas, quick balayage and colour techniques alongside creative colour mixing. Want to perfect scissor skills? Then Summer School Cutting includes long hair cutting, classic long layers, blow-drying and styling; bobs with graduation and short, layered cutting and finishing. But be speedy as spaces are filling up quickly…

LONDON 020 3650 4700, wellastudiolondon@wella.com; MANCHESTER 0161 834 2645, wellastudiomanchester@wella.com

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CREATIVE HEAD

22/06/2022 12:17

Stag, Edinburgh

WHO’S MADE IT? DISCOV Everybody’s talking about…

ER THE FINALISTS FROM PAGE 30!

The Most Wanted and It List Grand Final

SEE IT

Prepare to get excited, tickets for the Most Wanted and It List Grand Final will be on general sale at 9AM on 1 July. They’re extra hot items this year as the awards return to London’s iconic Tate Modern for the first time in eight years. The host is still under wraps but we can promise you a brilliant time with indulgent cocktails and sumptuous food alongside a cracking line up of winners for 2022. Just make sure your choice of outfit is a work of modern art…

Call 01434 610940 for tickets

CATCH-UP

Patrick Cameron has been awarded an MBE in the Queen’s 2022 Birthday Honours List.

Quif is the first professional colour brand to recommend Colourstart ready-to-use allergy screening tests as an alternative to traditional blob testing.

Charlie Miller has been given the 2021-2022 AIPP Legend Award

Value fuels top reviews BRITS ARE MOST likely to leave a positive salon review if they believe they got good value for money, according to a poll of 2,000 customers from Capital Hair & Beauty. That was the top answer for 62 per cent of respondents, while being happy with the results of the treatment or service (57 per cent), a positive overall experience (56 per cent), and liking the hairdresser (41 per cent), were also key.

SALON SMART DUBLIN – TICKETS ON SALE! MONDAY 7 NOVEMBER, RADISSON BLU ROYAL HOTEL

ATTENTION NORTHERN IRELAND! GET ALL YOU NEED TO GROW YOUR BUSINESS IN ONE MOTIVATIONAL DAY – BOOK NOW FOR SALON SMART DUBLIN AT CREATIVEHEADMAG.COM/STORE

CREATIVE HEAD

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VISION & VIRTUOSITY

BY TIFFANY & CO

COLOURISTS LOOKING for inspiration will be dazzled by the gem-stuffed Tiffany & Co exhibition hitting London’s Saatchi Gallery.

It’s a seven-step journey through Tiffany’s illustrious 185-year history and features more than 400 unique objects, including work by Elsa Peretti, Paloma Picasso, and the legendary 128.54-carat Tiffany yellow diamond. It runs until 19 August, and complimentary tickets are available on the Tiffany & Co. exhibition app via iOS and Google Play app stores.

WIN!

WE HAVE A Y EA TO GIVE AWAY R’S SUPPLY CREATIVEHEA – ENTER AT DMAG.COM

Cracked, sore and irritated skin causing your hands stress? Then perhaps give Hairdresser’s Hands from Elegance Natural a try. It’s a rich, non-greasy hand cream that delivers a barrier against water and is spot-on for stylists who suffer with chapped hands. If you’re constantly washing your hands, or people’s hair, this cream is the shield you need. Oh, and it’s vegetarian, handmade in the UK, and cruelty free. £11.95; natural-skin-care.com

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From KMS comes two multi-purpose stylers: KMS HAIRPLAY Dry Texture Spray delivers airy volume perfect for second day reshaping, while nourishing KMS CURLUP Twisting Style Balm activates curls without adding weight.

Keratin Therapy Lisse Design from Expect even more luxury and performance from long-lasting smoothing and taming ALFAPARF Milano. This updated range offers two patents pending on the upgraded performance in the salon and at home, with contemporary packaging. salon treatments and even more precious and

In-salon service; RRP from £16m alfaparfmilanopro.co

RRP spray £19.05; balm: £21.75

New protein-packed Fabriq is all about strong, healthy, manageable hair, with two insalon services and two home care ranges with a shampoo, conditioner and mask. Build is for fine, thin and limp hair while Hydrate is great for coarse, dry or damaged locks.

kmshair.com

In-salon service; RRP from £19 fabriqhair.com

BLEU, Relaunching into salons is R+Co look rial edito an g fusin a premium line de inclu es Hero t. craf t’s with an artis and o mpo Sha ive arat Rep Luxe the De Conditioner, as well as the Lifestyler Volume & Texture Spray.

RRP from £44

xpertprofessional.co.uk You might think that deep cleaning stands parallel to protective haircare.

Not so, with the launch of OLAPLEX No.4C Bond Maintenance Clarifying Shampoo. Weekly use helps to remove impurities that weigh lengths down, and prepares hair for repairing treatments to work more effectively.

RRP £26

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Want to retail a repair revelation? Matrix is making its hero product, Instacure Porosity Spray, available in a 200ml retail size. Alongside Total Results Instacure Shampoo and Conditioner, it’s a trio of terrificness.

RRP £16

lorealpartnershop.com/uk

To celebrate its 25th birthday, Alterna has unveiled the Dive into Moisture campaign, turning the spotlight onto its iconic Caviar Anti-Aging Moisture collection of Replenishing Shampoo and Conditioner and Rejuvenating Moisture CC Cream.

RRP from £31.95 alternahaircare.com

CREATIVE HEAD

22/06/2022 12:18

STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

ation Joining the OSMO IKON Blonde Elev , itive Add ur Colo w Yello new the range is des. perfect for creating bespoke blon itioner, It can be added to a leave-in cond help to or nt, as a top-up colour treatme s. tone mask violet

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RRP £180

In-salon service osmo.uk.com

e he Demi lin Mitchell’s T l au P e, at om fr ic Fresh es, with del e Pearl seri hile up comes th e blondes w es that refin n to th. rl m ea ar -p w pinky eliminating

New from L’Oréal Professionnel Paris Serie Expert comes Curl Expression, for all types of natural hair texture. The formulas are packed with ingredients that help a curl’s specific needs; we’re talking twice the hydration, more definition, 37 per cent faster drying time and 48 hours of frizz protection.

RRP from £17.20

lorealpartnershop.com/uk

e In-salon-nsuscceesrvs.ic co.uk salo

Bumble and bumble has a new addition to its iconic Surf family: Surf Wave Foam. This airy, whipped foam is infused with sea salts and provides grip for effortless, lived-in looks.

It’s never been so easy to catch a wave.

RRP £23

bumbleandbumble.co.uk

Help your clients break up with breakage with the DUALSENSES Bond Pro line-up from Goldwell. A mix of salon-only and retail wonders, Bond Pro targets damaged areas to make hair more resilient, while Day & Night Bond Booster instantly reduces breakage and split ends by up to 99 per cent.

RRP from £12.75

goldwell.com

CREATIVE HEAD

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COLOUR VISION

REFLECT ON THE YEAR SO FAR AND PLAN FOR THE NEXT SIX MONTHS WITH WELLA PROFESSIONALS’ NEW PRODUCTS AND EVENTS, COMING YOUR WAY SOON! IN ASSOCIATION WITH

ALL TOGETHER NOW!

Wella’s WeCreate event makes a triumphant return on 18 September with the theme ‘Shine On’. This online event is a global gathering of Wella’s top-tier talent, featuring artists such as Briana Cisneros, Dereq Clarke and the UK’s own Robert Eaton. Enjoy a packed agenda that showcases Wella’s breakthrough innovation, the strength of the Wella family, it’s education that gets to the core of modern needs, and how the brand helps professionals to achieve their full potential.

Register now for this FREE event, open to all hairdressers. For more information, visit events.wella.com/wecreate

THE COLOUR CLINIC IS OPEN… ENGE AND EVERY ISSUE WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY CHALL ION MANAGER HOW TO OVERCOME IT. DAISY HEWITT, WELLA PROFESSIONALS UKI COMMERCIAL EDUCAT (@DAISYWELLAMCR), EXPLAINS HOW TO MEET CLIENT DEMAND FOR A NATURAL LOOK “As a whole, clients are asking for a more natural finish.

While this may work for the client because it’s more lowmaintenance for them, it certainly throws up challenges to a salon business. We’re seeing our clients less frequently than we would like.

“That’s where Wella Professionals Color Touch comes in, because not only will give it up to 50 per cent coverage (or 70 per cent for Color Touch Plus) it can also offer something that is rich and vibrant. Although it has a softer grow-out for the client, and it meets the need of that more low-maintenance feel, it works for salons because it is so rich and sumptuous, meaning that you can clearly see a difference.

“It is a demi-permanent colour that has brilliant saturation. If you need to achieve a balance, or correct anything that is a little bit uneven, it’s perfect.”

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CR EATIV E HE AD AD VE RT OR IA L

SHELFIE TIME The new Wella Professionals Color Touch shades 8/35, 8/41, 9/75 and 10/34 deliver the colour palette we all need this summer.

With transformational toning being such a massive salon service right now, these shades have opened the way for some beautiful shade combinations, from glistening rose, peachy pastels, blush mink and hints of red hues – just what we need for our artistic toolbox. The 10/34 shade is a personal favourite of mine!”

STEVIE JAYNE HUPTON WELLA TECHNICAL EDUCATOR, MANCHESTER STUDIO @ STEVIEJAYNE_WELLA

FORMULA FOR SUCCESS JAMES EARNSHAW, WELLA PROFESSIONALS UKI COLOUR AMBASSADOR (@JHAIR_STYLIST)

Mix and apply formula A to the root area. Then work with formula B to create an even base from root to tip. Make sure to check that hair is the right underlying warmth (yellow). Rinse the hair and apply WELLAPLEX No2 Bond Stabilizer, shampoo and apply Blondor Seal & Care. Section the hair into two so the front gives that gorgeous face-framing effect. Mix and apply formulas C and D, starting your application at the back with D, then develop for up to 20 minutes.”

FORMULAS LIGHTENING FORMULA A (ROOTS): 40g Blondor Soft Blonde Cream, 60ml 6% Welloxon Perfect Developer FORMULA B (ENDS): 30g Blondor Soft Blonde Cream, 60ml 4% Welloxon Perfect Developer + Wellaplex

TRANSFORMATIONAL TONING FORMULA C, Peach Bellini (FRONT PANEL): 10g 10/34 + 1g 5/5 + 1.9% Color Touch Emulsion FORMULA D, Strawberry Fizz (BACK): 30g 10/34 + 5g 55/65 + 1.9% Color Touch Emulsion NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange WellaUKI CREATIVE HEAD

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22/06/2022 16:34

NEW

colour glaze SHINE YOU CAN FEEL

ZERO LIFT, ZERO DAMAGE TRUE–TO–TONE RELIABLE COLOUR RESULTS NO–DRIP GEL CREAM BALANCED pH TECHNOLOGY CLEAN FORMULA* SUSTAINABLE PACKAGING

SCAN TO LEARN MORE @WellaHairUKI | #WellaColour | uk.wella.professionalstore.com *For more information visit our Wella Professionals Shinefinity Webpage

STIL CHELSEA, LONDON @STIL.SALON

THE PLACES

Anyone who has been following the exclusive diary of STIL founders Christel and Alex Barron Hough on creativeheadmag.com (do take a peek – it’s addictive reading!) will know only too well that this second outpost of the Scandi-inspired favourite has been a labour of love.

There has been drama aplenty in this nearly two-year saga but the end result is a total beauty. Once a Stella McCartney for Adidas store, STIL Chelsea sits right at home on the iconic Fulham Road. Clients through the door are greeted by an impressive colour bar as well as fresh flowers dotted throughout the salon, and the mirrored walls leading downstairs give the space a bright, ornate finish. Furniture is tastefully minimalist as you would expect, allowing the true standout design to be the colour work created by Christel and her team. STIL Chelsea is proof that something really special is worth the wait.

NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER

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20/06/2022 14:47

JAMIE STEVENS, KENSINGTON

@JAMIESTEVENSHAIR A new home for the celebrity favourite still firmly rooted in Kensington, the new Jamie Stevens salon has a gorgeous outdoor space for colour guests to develop al fresco.

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NEIL MOODIE STUDIO, LONDON

@NEILMOODIESTUDIO Nestled in the bustling streets of Spitalfields Market is Neil Moodie’s new sustainably-minded salon, a temple of beautiful brick and blonde wood interiors, and shelves loaded with Pureology.

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THE FACES THE PEOPLE IN ACTION

What would Anne Veck and Keith Mellen do?

Not everyone has relatives looking to take on the family business. Here’s how Anne and Keith have handled succession planning…

BACK IN 2016, we had decided to downsize by selling our salon in Bicester. We had made two previous attempts to sell on the open market which unfortunately failed. The salon manager had always wanted her own business, had worked for us for 15 years and is one of our closest friends. We knew Tia Jacobs and her partner Yonas would do a great job and we wanted to help them break free of the high cost of living trap they were stuck in. We agreed a price and a three-year payment plan. We’ve now done the same with our Oxford salon. For us, selling to someone we trusted was a big part of it. The new owner, Kelly Spragg, will continue to trade as Anne Veck Oxford for 12 months and Anne will work in the salon four days a week for up to 12 months. That gives continuity, which reassures both employees and clients that there is a smooth transition.

We agreed on a 25 per cent payment up front and then 36 monthly payments. Plus we are available for advice on any aspect of running the salon, from training to wages. In effect it’s an interest-free loan from the seller to the buyer, a fairly common arrangement for a management buyout. Before you consider selling, be sure you really do want to do this and everything that it involves. You may not get the best price possible but do agree a proper commercial price. @annevecksalons

WHAT MADE ME JP SCOTT, SALT @saltsalonlondon

I was expelled from school when I was 16 and my mum told me in no uncertain terms that I had better find a job! I walked by a hairdressing salon and looked inside, I saw young people with brightly coloured hair, fun clothes, and playing cool music and I thought: “This looks like a bit of me.” I’m not from a hairdressing background, but for some reason I knew I was supposed to do it. Getting expelled was really tough. I felt that I’d let everyone down, particularly my mum. I started to feel like life was slipping away from me. but when I started doing hair everything changed. I had something I could focus all my energy on, and I was surrounded by positive, colourful and encouraging

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people. I knew I had found my calling.

I was fortunate enough to spend my early years working as the academy assistant at the HOB Academy in Camden Town, where I learnt from hairdressing titans like Akin Konizi and Darren Bain. I found a copy of Guido Palau’s book Heads in a second-hand book shop and I became obsessed. This was my next mission, I had to learn from and work for Guido. I found out that one of his assistants worked at a salon in Shoreditch and I quit my job to go and work there to be around them. We became friends and I started to assist him and a few others in Guido’s main team.

They seemed to like me and one day I got a call from Guido’s agent. He asked me if I could leave to go to Paris the following morning – and the rest is history!

I knew I wanted to follow in the footsteps of my grandad, my hero, and start my own business, and after nine years with Guido I felt this was the right time for me, so in 2020 SALT was born.

CREATIVE HEAD

20/06/2022 11:49

CR EATIV E HE AD AD VE RT OR IA L

A TRUE ORIGINAL

IT’S THE ICONIC BOND-BUILDING PRODUCT THAT SET A NEW STANDARD IN HAIRCARE… AND OLAPLEX ISN’T FINISHED REVOLUTIONISING THE INDUSTRY

OLAPLEX is a phenomenon. In 2014 it was a tiny start-up housed in a Californian garage. Now it’s one of the biggest names in beauty, the innovator of an entirely new part of haircare and a name that consumers recognise for its revolutionary benefits.

Its patented technology continues to redefine the potential of haircare, both in salons and clients’ showers, around the world.

OLAPLEX’s patented bond-building technology – a magical ingredient called ‘bis-amino’ – means that it’s the only brand that

can repair disulfide bonds in the hair’s structure. This means that with every use of OLAPLEX you’re not just helping to prevent further damage, you’re also actively repairing hair and leaving it healthier than before.

Whether you’re building OLAPLEX into a colour service or using it as a standalone treatment, clients can’t help but notice the difference that OLAPLEX has on their hair. And that’s not all – it’s making a big difference in other areas of your salon business.

Thank comm 1. In th 'used clients

3. Can

BENEFITS BEYOND HEALTHY HAIR

OLAPLEX is going the extra mile to help you stand out in a conscious way. It has limited the use of secondary packaging and has established a carbon negative footprint. From 2015 to 2021, OLAPLEX saved 44,000 gallons of water from being wasted, protected 57 million trees from being deforested, and created cruelty-free, non-toxic formulas that aren’t threatening to the environment.

CLEAN SWEEP

Landing this summer is OLAPLEX No.4C Bond Maintenance Clarifying Shampoo, a deep cleansing formula that works brilliantly as a reset button for hair. Used to prime hair for treatments in-salon and weekly by clients at home, it helps to remove impurities such as minerals, metals and pollutants that weigh down hair and cause damage. Hair is stronger, softer and optimised for reparative treatments!

CLEAN HAIR IS A SCIENCE. REMOVE IMPURITIES. REVEAL YOUR CLIENTS’ HEALTHIEST HAIR. GET THE TRUE ORIGINAL, GET OLAPLEX. FOR MORE INFORMATION, VISIT UK.OLAPLEX.COM CREATIVE HEAD

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20/06/2022 12:11

24/7

A DAY OF WORK/LIFE BALANCE FOR DANIELLE LOUIS, HEADMASTERS ARTISTIC TEAM @DANDIGGAZ_HAIR

MY DAILY FUEL IS…. Coconut water.

MY SPOTIFY PLAYLIST INCLUDES… A mix of everything, depending on my mood.

One day I’m in the Caribbean, the next I’m in Spain, then I’m in the Himalayas listening to Tibetan sounds.

I’M ALWAYS PLANNING… Something!

I love to be busy.

WHEN I GET STRESSED I… Listen to some meditation music and breathe.

I GET UP AT… 6AM and do the nursery run before I go to the salon. But when possible, it’s 8AM and I do a quick workout before my little one gets up and I’m in full mum mode.

WHEN I GET STUCK I… Ask for help. We never stop learning, and I never stop asking.

MY WORK WARDROBE CONSISTS OF…. Everything black.

If I like something, I buy it in black for work and a colour for days off!

THE HABIT I NEED TO BREAK IS… Letting my attention get divided. I need to learn to concentrate on one thing at a time.

MY JOB ENTAILS… Running a column, managing the Dulwich salon, teaching at the Headmasters Academy and for L’Oréal Professionnel Paris, PR engagements, and generally trying to keep me and my team inspired, happy and balanced!

THE MISTAKE I LEARNT THE MOST FROM… Don’t let your own thoughts hold you back.

THE ADVICE I’M GLAD I IGNORED… “Your grades are too good to go into hair!”

It’s not about grades!

I GOT HERE BY…. A love of my job and determination.

MY DAY CONSISTS OF… It’s different day-to-day and that’s what I love. My days are mostly split between teaching at our Academy in Fulham or doing admin, and seeing clients at the Dulwich salon.

MY INBOX LOOKS LIKE… The Tasmanian devil lives there!

MY BIGGEST INDULGENCE IS… Investing in my health.

I’m a sucker for all things wellness.

FAVOURITE WORK TOOL IS… Framar brushes.

EVERY DAY I HIT FIRST… Body by Ciara This app is my fi tness bible.

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ok.co.uk That’s for a bit of celebrity inspiration… and a bit of gossip!

WhatsApp I like to see what is happening across the Headmasters WhatsApp groups.

CREATIVE HEAD

22/06/2022 12:21

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ASK FOR

MORE

HOW CAN YOU KNOW IF YOU’VE NEVER TRIED? NEW REVLONISSIMO FROM REVLON PROFESSIONAL IS WHAT YOU GET WHEN YOU ASK FOR MORE FROM PERMANENT COLOUR

What if you could enjoy the best in colour AND care, wrapped up into one package and formula? What if the future of colour was the perfect balance of science and beauty? Curious minds looking to push the boundaries of colour will be delighted to find more – more shine, more depth of colour, more possibilities – in Revlon Professional’s new Revlonissimo shades.

The KER-HA Complex offers incredible colour vibrancy and enhanced condition and shine in one service. Enjoy new shades with higher coverage and colder reflects, covering intense blondes, deep naturals, shimmering ash tones and vibrant burgundies.

Reliable, professional and still offering boundless creativity – this is what you can have when you ask for more.

HD COLOUR

Create and innovate with a top-tier creamy micellar emulsion that reinforces, seals and protects hair integrity from inside. You can guarantee a precise colour deposit for a sophisticated, true-to-tone HD colour result that lasts.

INNER WORKINGS

Hair condition is never in doubt with Revlonissimo, thanks to hyaluronic acid, plant-based phytokeratin and antioxidants for incredible vibrancy and shine.

SUSTAINABLE CHOICES

Expecting more includes sustainability. Each Revlonissimo tube is made with recycled aluminium, while the caps are also made of recycled plastic. Each box can be recycled, and is made with FSC certified paper.

“REVLONISSIMO PROVIDES ALL YOU NEED TO DELIVER COOL COLOUR. SAY YES TO A NEW AUGMENTED COLOUR REALITY. THE POWER IS IN YOUR HANDS”

MARK LEESON, REVLON PROFESSIONAL GLOBAL AMBASSADOR

ASK FOR MORE FROM YOUR PROFESSIONAL COLOUR – REACH FOR REVLON PROFESSIONAL REVLONISSIMO. FOR MORE INFORMATION OR TO BECOME A REVLON PROFESSIONAL STOCKIST, CALL 020 7391 7440 OR EMAIL CUSTOMERSERVICE.UK@REVLON.COM @REVLONPROFESSIONALUK CREATIVE HEAD

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22/06/2022 12:22

EDUCATION EXPERT Category sponsor

Allilon Education, London Humankind Hair, London Lee Stafford Education Foundation, London Sophia Hilton and Not Another Academy, London Westrow House Academy, Leeds

AWARD FOR INNOVATION Category sponsor

Maddi Cook for The Inner Circle Errol Douglas MBE for Errol Douglas Club Peter Johnson for ITZI Turbans and Towels Danielle Kennedy for Collectively Accountable Nashwhite for The Heist House

BEST CLIENT EXPERIENCE Category sponsor

Gatsby & Miller, Amersham Matthew Curtis Hair, Stratford-upon-Avon Radio London, London Wildflower, Dublin YOKE The Salon, Plymouth

BEST LOCAL SALON Category sponsor

CONTENDERS, READY! MOST WANTED SALUTES THE MOST OUTSTANDING, PROGRESSIVE, AND GAME-CHANGING TALENTS IN BRITISH AND IRISH HAIRDRESSING. MEET THE 85 FINALISTS VYING FOR A 2022 TROPHY!

More than an award #MWIT22 @creativeheadmag

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BE Ironbridge, Telford Gatsby & Miller, Amersham Nashwhite, Warwick Wildflower, Dublin YOKE The Salon, Plymouth

BEST NEW SALON Category sponsor

Boone & Last, London Koop Studio, London Nashwhite, Warwick SHAG!, London The Rubicon London, London

BEST SALON TEAM Category sponsor

Billi Currie, London Goldsworthy’s, Swindon TINT, Leeds Wildflower, Dublin YOKE The Salon, Plymouth

21/06/2022 16:25

BUSINESS THINKER

MEN’S HAIR SPECIALIST

Katy Grimshaw, Spectrum One, Rossendale Joe Hemmings, Bloggs Salons, Bristol Colin McAndrew, Medusa, Edinburgh and Musselburgh Nuala Morey, Nuala Morey, Bristol Mark Woolley, Electric

Pete Cranfield, Merseyside Charlie Cullen, Kent Chris Foster, Hertfordshire George Smith, TONI&GUY, Salisbury Jody Taylor, Essex

Category sponsor

COLOUR EXPERT

Category sponsor

SUSTAINABILITY HERO Category sponsor

Category sponsor

Jordanna Cobella, Cobella, London Daniel Couch, Russell Eaton, Leeds Grace Dalgleish, London James Earnshaw, Manchester Veronica Wysocka, Josh Wood, London

CREATIVE TALENT Category sponsor

Grace Dalgleish, Billi Currie, London Daniele De Angelis, TONI&GUY, London Marlon Hawkins, Brooks & Brooks, London Richard Phillipart, The Boutique Atelier, Ellesmere Port Cos Sakkas, TONI&GUY, London

HAIR TREND

Lisa Phillips, Ora Hair, Banstead Stephen Buller and Anita Rice, Buller and Rice, London Anil Salhan, BLACC + BLOND, Birmingham Kaye Sotomi, Chop Chop London, London Anne Veck and Keith Mellen, Anne Veck Oxford, Oxford

TEXTURE EXPERT Category sponsor

Anna Cofone, London Errol Douglas MBE, Errol Douglas, London Lisa Farrall, WIG London, London Chris Foster, Hertfordshire Tariq Howes, Avenue Male Grooming, Cardiff

iiiiittttt i t LIST LIST

LIST LIST LIST LIST

MOST WANTED & IT LIST AWARDS

THE GRAND FINAL

MONDAY 5 SEPTEMBER 7.30PM until 1.30AM Tate Modern, London

SESSION STYLIST Category sponsor

Category sponsor

James Earnshaw, Manchester James Parr, Nashwhite, Warwick Rick Roberts, Rick Roberts, Beverley Caroline Sanderson, Ego Hair Design, Inverness Tracey Devine-Smith, French & Ivi, Belper

INDEPENDENT STYLIST

Cyndia Harvey Luke Hersheson Bjorn Krischker Charlotte Mensah Anthony Turner

HAIR ICON Category sponsor

Category sponsor

Luke Benson, Hertfordshire Laura Chadwick, Cambridgeshire Anna Cofone, London Lisa Farrall, London Chris Foster, Hertfordshire

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Sally Brooks Errol Douglas MBE Robert Eaton Gary Gill Sophia Hilton Zoë Irwin Guido Palau Adam Reed Angelo Seminara Eugene Souleiman

TICKETS ON SALE 9AM, 1 JULY Details at creativeheadmag.com/mostwanted

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22/06/2022 12:23

iiiiittttt i t LIST LIST

LIST LIST LIST LIST

PLEASED TO MEET YOU!

SAY HELLO TO THE YOUNG BUSINESS-BUILDERS, STYLE-MAKERS, HARD GRAFTERS, AND GAME-CHANGERS SETTING THE BARBERING, SESSION STYLING AND SALON SPHERES ON FIRE – IT’S THE IT LIST FINALISTS OF 2022!

More than an award #MWIT22 @creativeheadmag

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21/06/2022 16:26

THE SALON STYLIST

THE VISIONARY

Melissa Brough HX Hair, Staffordshire

Edoardo Colasanti Trevor Sorbie Hampstead, London

Sophie-Rose Goldsworthy Goldsworthy’s Hairdressing, Swindon

Rebecca Jacques Daniel Granger Hairdressing, Northampton

Ryan Steedman Adam Reed London, London

Linus Johansson London

Emily Worboys Hair Lounge 47, Colchester

Quentin Taillepied Stag, Edinburgh

THE EDITORIAL STYLIST

THE RISING STAR

Lauren Bell London

Chris Donohue Billi Currie, London

Darcie Harvey Reuben Wood Hairdressing, Manchester

Samuel Dowson Josh Wood, London

Jordan Robertson London

Georgia Freeman Q Cut Hair & Beauty, Surrey

Josh Woodman Eden Hair and Beauty, Hertfordshire

Francesco Merico, Trevor Sorbie Covent Garden, London

THE ENTREPRENEUR

THE ONE TO WATCH

Charlotte O’Flanagan Charlotte Paints Hair, Birmingham

Danielle Garner Wildflower, Dublin

Melissa Timperley Melissa Timperley Salons, Manchester

Linus Johansson London

Heff y Wheeler HX Hair, Staffordshire

Christopher Laird November Collective, Edinburgh

Lydia Wolfe Jack & the Wolfe, Hampshire

Annabel Payne TONI&GUY, Salisbury

Norman Boulton Not Another Salon, London

Carlo Avena London

Danielle Garner Wildflower, Dublin

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Lauren Bell London

Kayleigh Byrne Tribe, London

Lauren Bell London

iiiiittttt i t LIST LIST

LIST LIST LIST LIST

MOST WANTED & IT LIST AWARDS

THE GRAND FINAL

MONDAY 5 SEPTEMBER 7.30PM until 1.30AM Tate Modern, London

TICKETS ON SALE 9AM, 1 JULY Details at creativeheadmag.com/theitlist

event

21/06/2022 16:26

creativeheadmag.com

Transcending the worlds of punk and grunge, Arif Arikan takes a futuristic lens on a deep dive into subculture for his new collection ‘Enigma’

SELF/STYLED SUNDAYS

Unlock new freelance education videos with the SELF/STYLED Sunday Vault, opening 31 July.

Sign up now for FREE!

We’ve got some essential watching on our Video page! Enjoy our new video series, Spotlight, exploring how hairdressers work, create and inspire together

Keeping up with technology is key to a successful business. Reassess your strategy and boost the bottom line with our Digital Download Week, from 18 July

31 July - 1 September

creativeheadmag.com

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creativeheadmagofficial

@creativeheadmag

22/06/2022 12:25

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THE LIFE OF LUXURY DELIVER A NEW LEVEL OF INDULGENCE WITH ALFAPARF MILANO PROFESSIONAL KERATIN THERAPY LISSE DESIGN

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LUXURY IS A constantly evolving concept, as people continue to reassign importance to different aspects of their life. It is there in choice, in decision making, after years of having that taken from us.

It is in being able to indulge your desires, to have experiences that make you feel great, that give value to time spent. It is the ability to become who you want to be, at any time.

ALFAPARF Milano Professional Keratin Therapy Lisse Design helps you give that choice and power back to clients.

Here’s how…

22/06/2022 12:34

SMOOTH MOVES

WITH RENEWED FORMULAS AND PACKAGING, THE ALFAPARF MILANO PROFESSIONAL KERATIN THERAPY LISSE DESIGN TREATMENTS AND PRODUCTS OFFER NEXT-LEVEL LAMINATION AND SHINE

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20/06/2022 11:25

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PERFECT KNOWLEDGE

To be a pioneer in haircare you need to focus on two things: what clients want, and what they don’t know they want yet. Keratin Therapy Lisse Design is a professional system that has won legions of fans across the world in the past decade for its long-lasting smoothing performance. But ALFAPARF Milano never stops innovating, and it is now ready to unveil the future of silky-smooth hair.

Research and innovation are key to the Italian brand, and the upgraded Keratin Therapy Lisse Design is presented in a new and elegant range, renewed both in the formulas and in the even more luxurious and contemporary packaging. Smooth, tame, define and enhance clients’ hair for up to four months with this powerhouse collection.

INNER WORKINGS

At the core of Keratin Therapy Lisse Design are two patent-pending technological breakthroughs: Smoothing Technology and Discipline Technology, for even more noticeable and long-lasting perfection.

Lisse Design features a Bond System that utilises cutting-edge technology to work inside and outside of the hair fibre to improve resilience. Supporting those bonds is the new Kera-Protection complex, combining keratin and vegetable collagen for additional support.

The irresistible shine and finish that completes the Lisse Design effect is courtesy of babassù oil, a precious Amazonian oil that gives hair the ideal silky look.

INDULGE AND INSPIRE

Help your clients to express their beauty, values and personality, their own way. Depending on your clients’ need there are four Keratin Therapy Lisse Design services you can offer to perfectly tailor to their hair.

Lisse Design Express and Lisse Design Precision are two options for those who want perfect and longlasting smoothness. These services are ideal for those with curly or wavy hair who want to have perfectly straight and smooth lengths.

Easy Lisse Discipline Treatment is dedicated to those with curly hair who want to enhance natural texture while reducing frizz, for easier everyday styling.

Finally, the Lisse Design Lamination Treatment is ideal for dull and brittle hair, for immediate results with extreme shine and vitality.

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20/06/2022 11:25

HAVING TRANSFORMED THEIR HAIR IN THE SALON, CLIENTS CAN ENJOY THEIR OWN TASTE OF LUXURY AT HOME

N T PROTECTIO A E H R O F T C PERFE G TOOLS FROM STYLIN

The ALFAPARF Milano Keratin Therapy Lisse Design homecare range evokes Hollywood glamour and extravagance with its brand-new packaging and sophisticated formulas.

These products are beautiful both inside and out,

maintaining and prolonging the effects of your salon services. Regular use results in 93 per cent less hair breakage* and 66 per cent fewer split ends.** And that eye-catching shine that everyone craves?

Expect a boost of up to 94 per cent.**

Experience the new luxury with ALFAPARF Milano Keratin Therapy Lisse Design.

For more information, or to become an ALFAPARF Milano stockist, visit alfaparfmilanopro.com @alfaparfmilanouki

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*When using hot styling tools, if preceded by the application of the Keratin Serum. **Instrumental test conducted on hair treated with The Oil, in comparison with untreated hair.

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DECADENT TREATS

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The luxury of being who you want to be KERATIN THERAPY LISSE DESIGN THE LUXURY HAIR TRANSFORMATION SYSTEM. The Alfaparf Milano Professional smoothing system with keratin that offers services for flawless smoothness, frizz control on any shape, fiber protection and radiance for up to 4 months*.

Patent pending smoothing technology, Bond System and Kera-protection complex for protected hair at every stage of the service and during the maintenance at home. *Instrumental test conducted on the new Lisse Design Precision Method treatment, which was followed by the regular use of line maintenance products; comparison made with the use of base products for maintaining the smooth effect.

alfaparfmilanopro.com @alfaparfmilanouki #alfaparfmilano #alfaparfpeople

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25/05/2022 10:55

NHBF partners with Green Salon Collective

The NHBF is collaborating with the Green Salon Collective to promote and educate salon owners on issues such as recycling, energy efficiency and saving, as well as making greener salons and barber shops.

Available to NHBF members only, quote GSC15 to receive a 15 per cent discount on your Green Salon Collective joining fee.

ARE YOU READY FOR THE TOP 100 INFLUENCERS INDEX? The NHBF has launched the ‘Hair & Beauty Industry – Top 100 Influencers Index’ for 2022. It is your opportunity to recognise those in the industry who influence, educate and innovate the sector through their social media channels.

THE TOP FIVE INFLUENCERS SELECTED LAST YEAR WERE: 1. Caroline Hirons 2. Cher Webb 3. Harriet Westmoreland 4. Errol Douglas MBE 5. Jamie Stevens You can nominate your favourite influencers now at nhbf.co.uk/top-100-influencers

Bank of England raises interest rates

Interest rates have increased from 1 per cent to 1.25 per cent, the fifth consecutive rise, putting them at the highest level in 13 years. The latest raise by the Monetary Policy Committee at the Bank of England is an attempt to stem the pace of the rising cost of living.

GOVERNMENT ANNOUNCES COST OF LIVING SUPPORT PACKAGE Chancellor of the Exchequer Rishi Sunak has unveiled a new £15 billion package of government support to help with the rising cost of living.

It includes a new one-off £650 payment to more than eight million low-income households on Universal Credit, Tax Credits and legacy benefits, to be made in two tranches starting this summer, with separate one-off payments of £300 to pensioner households and £150 to individuals receiving disability benefits – groups it has identified as being most vulnerable to rising prices.

The Chancellor also announced a new temporary Energy Profits Levy on oil and gas firms that is expected to raise about £5 billion over the next year to help with the cost of living, alongside a new investment allowance to encourage firms to invest in oil and gas extraction in the UK. Read more about the support measures package and how it will affect you at nhbf.co.uk

Guidance for pregnant workers and new mothers The Health & Safety Executive has updated its guidance on protecting pregnant workers and new mothers. Employers are responsible for providing a safe working environment while effectively managing risks to the health and safety of all workers, including women of a childbearing age.

You must carry out an individual risk assessment for pregnant workers and new mothers. This applies to workers who: Are pregnant Have given birth in the last six months, or Are currently breastfeeding Further details can be found at hse.gov.uk/mothers. Not sure what to do when a member of staff tells you they are pregnant? Visit nhbf.co.uk to access the pregnancy and parenting guide. It has information on organising maternity leave, maternity pay, KIT days, the laws on breastfeeding, returning to work and flexible working, alongside paternity, shared parental leave and adoption leave.

• • •

To find out more information and how to join the NHBF, call 01234 831 965 or visit nhbf.co.uk

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22/06/2022 12:24

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03/12/2021 13:25

MISSION CONTROL PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest Salon Software and the Creative HEAD Reader Panel*

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL

5.8%

How was business in May compared with April?

DOWN 37% UP 63%

How was business in May 2022 compared with May 2021?

SAME 12%

AVERAGE CLIENT SPEND

£55.12

UP 50%

DOWN 38%

THE MISSION: GOING GREENER

50%

of salon owners are concerned about salon sustainability

29%

of salons offer an eco colour service

64%

of salons use, or are looking into using, recycling services

“We encourage clients to bring back empty product bottles by giving them money off their next product purchases – it’s a little like when we took pop bottles back to the shop as kids”

HOW SOFTWARE CAN HELP SUSTAINABILITY The beauty industry has a problem with rubbish, from foils and chemicals to various tools and implements, salon products are filling oceans, landfills, and waterways across the globe. That, on top of the industry’s reliance on hot water, bright lights, and harsh chemicals, makes for some less than impressive statistics.

Because of our reliance on single-use products for client hygiene, and chemicals to get the job done, it can sometimes feel like an uphill battle to run a greener salon. That being said, Phorest is working alongside salons across the world to help create cleaner, greener, and kinder businesses that don’t hurt the earth.

While many salon products must remain single-use for health and safety, and some chemicals must remain to guarantee service results, going paperless is one of the most impactful and easy steps a salon or spa business can take in creating a more eco-friendly business. This is where salon software comes in.

Investing in high-quality salon software allows your team to ditch physical diaries, appointment reminders, and paper marketing material. It allows you to offer a more reliable, personalised, and organised salon experience. Another fantastic way of decreasing your impact is by partnering with companies taking genuine strides to make a difference. Phorest is dedicated to taking action and has developed steps to reduce its environmental impact. By focusing on four areas: salon industry, the Phorest workplace, volunteering, and fundraising, the company is busy making small changes that have a big impact.

*Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOU WON’T BE able to ignore the fact that this month now marks Plastic Free July, an ever-growing global event that forces consumers and business owners alike to confront their plastic use.

And beauty businesses, especially hair salons, have notoriously high consumption of singe use plastics.

The pressure is on for salons to up their sustainability game, and showcase to green-minded consumers just how serious they are about making a real difference…

HOW DO YOU COMPARE?

Avril Kealy is a global SEO and content writer at Phorest Salon Software.

Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

IAN HARROLD, ATTITUDE MEN’S HAIR 38

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CREATIVE HEAD

20/06/2022 12:31

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BORN AND BRED FOR CREATIVITY MULTI-NATIONAL SUCCESS STORY ASP EXPERT HAIRCARE IS ON A MISSION TO INNOVATE AND EXCITE

British-born ASP Expert Haircare is a global powerhouse brand, stocked and loved by hairdressers in more than 50 countries. Its focus on detail has helped ASP become the brand of choice for independent stylists and salons the world over.

How could it help you? Becoming a valued member of the ASP family gives you exclusive access to a wide variety of products – spanning care to colour – as well as trend-led photography, support tools and a dedicated Education Team to ensure you’re able to offer top-tier client service. Here’s just a taste of what you could enjoy as an ASP partner…

KNOWLEDGE IS POWER ASP has a nationwide team of educators to help you keep up with all of the latest products, trends and services. Schedule education that suits you to come to your salon, or invest in destination training held in locations across the country.

ASP education provides you and your salon team with the skills, knowledge and creativity you need to thrive.

A HELPING HAND

No gimmicks, no crazy ideas – just products and people that you can rely on. ASP’s advanced colour technology delivers for clients and works to solve your issues in the salon, while also being kind to the planet. Value for money is key, and ASP is proud to support its network with competitive pricing, introductory offers, and the ASP Loyalty Club.

STAY INSPIRED Go back to your roots and remember what first inspired and excited you on your hair journey. The ASP team can help bring your ideas to life, encouraging creativity with the ASP Colour Rebel team. Become a Colour Rebel and you’re on your way to being a UK ambassador, led by global ambassador Tracey DevineSmith. The only limit is your imagination!

DISCOVER THE BRITISH-BORN CREATIVE POWERHOUSE THAT IS ASP EXPERT HAIRCARE. VISIT ASPHAIR.COM/JOIN-ASP

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20/06/2022 12:34

THERE’S ALWAYS A LOT TO JUGGLE OVER THE SUMMER MONTHS. MAKE IT A LITTLE EASIER TO MAXIMISE YOUR EARNING POTENTIAL WITH TREATWELL PRO

POWERED BY POTENTIAL The summer always throws salons for a loop – you’ve got clients shifting their usual booking patterns and staff holidays to contend with, not to mention the phone ringing off the hook for event hair bookings and those last-minute highlights before holidays. With so much going on it can be easy to feel overwhelmed and miss out on opportunities. Treatwell Pro is here to help your summer run smoothly. The upgraded software system brings all the aspects of your business into one easy-to-navigate platform to keep you on top of things 24/7. Here are just a few of the ways that Treatwell Pro can help you maximise your business potential this summer...

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DIGITAL CALENDAR

Returning and new clients book about eight million appointments through Treatwell every month. Stay on top of your demand with Treatwell’s digital calendars that update in real time.

No accidental double-bookings here! You can leave the admin to the system, including free SMS reminders to reduce no-shows, giving you more time to focus on customer experience.

MARKETING AND PROMOTIONS

Build a strong base and connect with your clients easily through email and SMS. If you have a quiet day coming up, you can easily create flash sales to fill those empty hours. Inviting your customers back to your salon with prompts can also seriously increase their frequency of visit. Create bundles and loyalty programmes to keep clients invested in you and your services.

CREATIVE HEAD

21/06/2022 11:57

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ONLINE VISIBILITY

REPORTING AND ANALYTICS

Intuitive and detailed reports – produced in a couple of clicks! Data is power; Treatwell Pro can provide you with all the statistics you need to strengthen your decision-making process, motivate your team and give you total control.

There’s no separation between Treatwell Marketplace and the Pro salon system – it’s all in there for you to enjoy. Your salon is open for booking 24 hours a day, 365 days a year, without you having to work a second of overtime. Clients can find everything they need to know and book via the Marketplace, your website, social media channels… it’s all connected! And if you’re worried about commission, don’t be. You’ll pay zero per cent commission on any repeat customers.

CASH, PAYMENTS AND INVOICES

When we say it’s all-in with Treatwell Pro, we mean it. Enjoy an intelligent cash register for your salon as part of the system. You can issue electronic receipts from the app directly, saving paper and the planet.

STOCK MANAGEMENT AND ORDERS

Reduce time-consuming, stock-related tasks with smart stock management built into the software to ensure everything is always on track. The system will notify you if your stock levels are too low, to avoid any last-minute emergencies.

GIAMPIERO MARINÒ, CHIEF EXECUTIVE OF TREATWELL, EXPLAINS HOW ITS SOFTWARE IS DESIGNED TO HELP STREAMLINE YOUR SUMMER AND HELP YOU BUILD FOR SUCCESS WELL BEYOND THE WARMER MONTHS: “Salons can prioritise their clients and leave the admin to Treatwell Pro. With millions of bookings managed every month and partnerships with thousands of salons across Europe, we understand the needs of salon professionals. With our software, salons can manage appointments, stock, promotions, and more in a matter of clicks, freeing up time for salon pros.”

REACH YOUR FULL POTENTIAL WITH TREATWELL PRO. REQUEST A FREE, NO OBLIGATION DEMO NOW AT TREATWELL.CO.UK/PARTNERS

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BATTERIES NOT INCLUDED SALONS NEED HELP TO GO GREEN AND GET OFF THE GRID

FROM OUR CONTRIBUTING EDITOR

Most Wanted double winner Syd Hayes wants to power his family-owned Q Cut Hair and Beauty salon in Kew on batteries.

So what help is there?

LIKE MANY PEOPLE, I’m concerned about the climate crisis, and I’m keen to make a real difference in the way I live and work.

I started looking around at what we could be doing. My family salon is in an old building, and has been there for 37 years.

But there’s a new generation that’s come through, pushing the business in a new direction, and it’s meant I’m looking at the salon in a new light.

My dream is to run a battery-powered salon. The idea isn’t new; you can run a home on battery power with energy produced from flat roof solar panels. What if you could have a battery storage at the salon, so any energy you’re producing that you didn’t immediately need you could store and use that during the working day?

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Then you wouldn’t need to be using any power from your supplier. Yes, you might need to add some supply for a few months of the year when sun light is weaker. But if you had enough battery storage, you might be able to avoid using the grid. I’d love to be an example to the rest of the UK industry, illustrating how we could harness renewable energy within a salon. It would have a huge advantage not only to bills but also to the environment, making hairdressing a more sustainable business. Now, solar panels are a great idea but they’re very ugly, and in a conservation area the council’s not likely to be onboard. That made me investigate alternatives, and I discovered Tesla has solar roof tiles that look like old slab tiles. At Q Cut, we have a flat roof at the back where we could put some solar roof tiles and no one would see them.

I then decided to contact my local councillors, to speak with as many people that I knew who might be able to help. Through our old MP, Lord Goldsmith, I reached out to the office of Greg Hands, the Minister of State for Business, Energy and Clean Growth. I was advised to sign up to the UK Business Climate Hub. When you do that, you get sent tools to help you understand emissions, how to tackle them, and how to share what you’re doing with your customers and community. And it says it will keep you upto-date with ideas, support and incentives to help you meet your commitment.

But the help just isn’t there, as far as I can see. My salon is based in the London borough of Richmond, which declared a “climate emergency” in 2019, and has committed to being carbon neutral by 2030. It’s also behind Solar Together, a group-buying scheme that offers solar panels and battery storages at a competitive price, but this is a residential scheme. Now, there are a lot more houses than there are businesses, I appreciate that. But it’s all a big circle, isn’t it?

If forward-thinking business owners are keen to ensure that they are futureproof, that they are sustainable, that they can reduce their environmental impact, there needs to be clear help from government at some level to support that.

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22/06/2022 12:25

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HAVE IT YOUR WAY KEEP IT SLEEK AND STRAIGHT OR CELEBRATE NATURAL TEXTURE. FABRIQ LETS YOU BECOME THE CREATOR OF HAIR DREAMS

WE OFTEN HEAR of hairdressers talking about hair as a canvas, or a fabric to turn into something beautiful for your client to wear every day. That’s the thought that drives Fabriq, launching this month from the team behind KeraStraight and INNOluxe.

Fabriq has a protein-based approach to ensure healthy, strong and easy to manage hair. Products and techniques have come a long way since the Brazilian blow-dry became a buzz term, and Fabriq is set to shape the future of proteinbased styling to unveil a client’s dream hair texture.

“FABRIQ IS MORE THAN JUST A PRODUCT. IT LETS US HAVE THE HAIR WE DREAM OF AND MANAGE IT OURSELVES, WHATEVER OUR LIFESTYLE” SALLY BROOKS, FABRIQ GLOBAL BRAND AMBASSADOR Clients can keep their Fabriq finish longer with the help of two aftercare ranges: Build for fine, thin and limp hair; or Hydrate for coarse, dry or damaged locks. Each contain a shampoo, conditioner and mask to help clients get the best out of their in-salon service.

PRECISE PERSONALISATION

Fabriq’s range of in-salon treatments and at-home products all use sophisticated blends of proteins that work with the hair’s natural keratin.

There are two in-salon treatments to offer: Quick Fix is a dream for creating stronger, healthier hair. Transform locks in just 30 minutes for up to 30 days. You can also intensify the results by upgrading to Quick Fix+.

Reset is the top-tier treatment for transforming every hair type. From straightening to defining tight curls, hair is left smoother, softer, shinier and stronger for up to four months.

TRANSFORM ANY HAIR TEXTURE WITH FABRIQ, VISIT FABRIQHAIR.COM

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SPEAKING OUT

MAKING YOUR BUSINESS MORE SUSTAINABLE? LET’S SHOUT ABOUT IT! Most Wanted Sustainability Heroes Anne Veck and Keith Mellen are here with tips on how to amplify your sustainability journey.

Get their free guide at creativeheadmag.com

FROM OUR CONTRIBUTING EDITORS Raise awareness Educate your team. Work with them to tackle all the possibilities, including green travel to work schemes, personal use of plastic, fast fashion and so on.

Delegate action – ask your team to choose a salon eco champion to lead, with active support from you and/or your salon manager. A good place to start is getting your team to complete the Sustainable Stylist certificate designed by The University of Southampton.

Once the majority of your stylists are certified you can self-certify as a Sustainable Salon. See ecohairandbeauty.com for more.

Another idea is to organise a team-building session working on a local nature reserve or planting trees with the local wildlife trust or The Conservation Volunteers. It’s great for the environment and your wellbeing and health, as well as fun!

Discuss signing up with companies such as Ecologi or Mossy Earth to offset your team’s personal carbon footprints. Maybe you could go 50/50 with the cost?

Finally, educate your clients. As a hairdresser you talk to many people, so you are in a good position to promote less energy-intensive products and practices and other sustainable actions, both in the salon and at home.

Place flyers and eco-tip stickers at styling positions and encourage your team to discuss sustainability topics, post about your stance on social media and feature changes on your website.

Sponsorship Support an organisation working to protect nature and biodiversity – after all, it’s something we all depend upon. Candidates include local wildlife trusts (wildlifetrusts.org), the RSPB (rspb.org.uk) or Rewilding Britain (rewildingbritain.org.uk).

Ask the questions!

Question your suppliers on all aspects of their sustainable and ethical practices.

You’ll need to find out who to contact.

Unfortunately, automatic emails from company websites are not always answered, so write to the chief executive or chair.

NEXT MONTH: MAJOR CHANGES – TAKING GIANT LEAPS TO SAVE THE PLANET HEAD TO CREATIVEHEADMAG.COM/BUSINESS FOR MORE HINTS AND TIPS FROM ANNE AND KEITH, AND TO FIND THEIR SALON RE:SOURCE TOOLKIT IN FULL 44

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21/06/2022 12:01

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AT ITS CORE

KAO SALON DIVISION HAS SUSTAINABILITY AND RESPONSIBILITY BUILT IN, ALL TO HELP MAKE LIFE BEAUTIFUL FOR ITS SALON PARTNERS – AND THEIR CLIENTS Clients’ demands and interest in sustainability have never been more pressing. They want to trust a brand, know what ingredients are being used, and have expectations around plastic usage – or lack thereof. As sustainability has been a key pillar for Kao Salon Division from the beginning, the brand is proof that corporate commitments do matter.

Its sustainable efforts span from creating an eco-conscious work environment to how sustainable its products are. There’s a 360-degree approach to everything it considers.

THE KAO THREE PILLARS OF SUSTAINABILITY PRODUCTS

Low impact formulations Sustainable packaging Zero CO2 and waste operations

PARTNERS

Environmental education Salon support for minimal environmental impact Sustainability communication

MED ONE OF THE KAO HAS BEEN NA CAL COMPANIES ETHI WORLD’S MOST A ROW, AS WELL IN AR Brands with a purpose FOR A 16TH YE AAA RATING FOR P G IN IV Customer-led philanthropy AS RECE SHIP BY THE CD Eco-conscious work environment SUSTAINABLE LEADER

PEOPLE

PART AND PARCEL

Teaming up with Kao Salon Division is a commitment that will pay dividends.

Become a partner and you can expect to ethically grow your business while reducing your impact on the planet. One key element is your day-to-day product use in the salon or studio. Kao brands across the board have reduced plastic packaging, reformulations that take into account sustainable and biodegradable ingredients and much more. KMS CONSCIOUS STYLE (pictured above) formulas contain sustainably-sourced ingredients certified by ECOCERT, up to 98 per cent naturally derived and up to 97 per cent biodegradable. New professional pouch solutions such as Goldwell SilkLift pouches use 80 per cent less plastic than previous packaging and are 97 per cent recyclable. New Oribe one litre Refill Pouches prove that luxury has no limits on sustainability too. These use 71 per cent less single-use plastic, and encourage reuse of the beautiful bottles – a focal point at the backwash. The KMS Conscious Style range and Solid Shampoos, as well as Goldwell System Developer lotions and Colorance products, are all climate neutral.

“WE’RE DEDICATED TO DELIVERING SUSTAINABLE INNOVATIONS AND SOLUTIONS TO HELP SALONS ACHIEVE THEIR SUSTAINABILITY GOALS” DR ELMAR MUSSENBROCK, GLOBAL DIRECTOR OF SUSTAINABILITY FOR KAO SALON DIVISION

MAKE THE BEST SUSTAINABLE CHOICE BY PARTNERING WITH KAO SALON DIVISION. VISIT KAOSALONDIVISION.COM/SUSTAINABILITY CREATIVE HEAD

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Oribe

PLASTIC?

NOT SO FANTASTIC PLASTIC FREE JULY IS A GLOBAL MOVEMENT THAT ONCE AGAIN DRAWS ATTENTION TO THE WAYS IN WHICH PLASTIC HAS INFILTRATED OUR LIVES. IF YOU’VE BEEN LOOKING FOR A SIGN TO REDUCE YOUR PLASTIC USAGE, THIS IS IT!

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20/06/2022 11:54

IN YOUR HANDS

Professional hair brands have made huge steps in addressing plastic use, from switching to postconsumer recycled (PCR) bottles to removing excess plastic wrapping, or even condensing products into cardboard-wrapped bars rather than liquids.

AUTHENTIC BEAUTY CONCEPT is rolling out its Refill Bar set-up across partner salons. It has an updated design with bottles made from 50 per cent PCR plastic.

Ronan Stewart, founder of Atelier in Derry, already offers refills of Atelier’s own-brand care products, offering a 30 per cent discount to clients who wash out and bring their bottles back in to be refilled. It’s an approach that’s working so well that he’s looking at other brands to do the same: “Oway provides glass and aluminium packaging, as it works towards zero plastic,” he explains.

Mewies & Co AUTHENTIC BEAUTY CONCEPT Refill Bar

PLASTIC HAS TAKEN hold in almost every part of our lives. From invading our clothing materials to clear plastic sleeves hiding in plain sight, it’s time to say enough is enough.

Plastic Free July is a movement started in Australia that has spread worldwide, drawing attention to the excess of plastics in our daily lives, while also providing advice on how to reduce usage. While you can sign up to take the plastic-free challenge for the month (good luck!) there are ways you can reduce its use in your salon without having to upend your business.

“Oribe has begun producing some refillable options too.”

Aveda offers refillable pouches, and last year launched an empty bottle return initiative in the UK. All Davines Group products are certified plastic neutral, and its partnership with Plastic Bank aims to go even further this year by collecting ocean-bound plastic.

CLEARLY UNNECESSARY

Once you open your eyes to how much stuff in your salon is wrapped in plastic wrappers, you won’t be able to un-see it. Think of tea and coffee sachets, utensil wrappers, the film around boxes of deliveries… You want to offer amenities to your clients that feel luxurious, but that doesn’t mean you have to use disposables.

“We’ve made efforts that don’t compromise on a luxurious hair experience – if anything, they enhance it,” says Oliver Blackaby at The Hair Salon in Brighton. From sourcing local teas and coffees packaged in biodegradable cardboard, to giving samples of products to clients in small glass jars, he explained that clients are expecting these efforts as much as he’s keen on delivering them.

As a chair rental salon, his efforts have also helped to naturally filter prospective stylists who align with the salon’s ethos.

It won’t be easy, but there are big steps you can make, advises Lisa Phillips, owner of Ora Hair in Banstead. “Equipment can be changed to bamboo, wood or aluminium,” she advises. Provide sugar cubes in pretty glass jars with metal or bamboo tongs, and refill your handwash in the bathrooms to avoid repurchasing bottles. These are small steps that retain a premium feel.

HELP IS AT HAND

Your local recycling centre is, unfortunately, generally unable to recycle as much as you might think. Whether it’s black plastic or foils that have been used with lightener, salons need more specialist help. Luckily there are multiple sources to help you recycle and reduce your waste – including those deemed unfit for your local recycling centre.

The Green Salon Collective, Salon Sustainability and GLO are just some of the organisations who can help you to understand your waste and how to recycle it. These organisations are specifically catered to hairdressers’ needs and can help you recycle everything from PPE to foils, to help reduce your plastic waste. Oliver Blackaby has recently teamed up with Handle, which both processes plastic recycling and helps to turn it into beautiful tools for you to retail.

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Salon owners need to lead from the front. 2021 Most Wanted Colour Expert Ashleigh Hodges, who runs a 12 Steps to Sustainability course, has some advice: “Take it step-by-step; focus on one area and work on that, learn about its importance, lean into it, and then take action. Taking it on as a long-term journey will mean it’ll become ingrained into

your life. We are each on this journey at a different point and it’s important for us to teach each other and help others along.”

“Imagine all of the waste and landfill saved if every client of ours was making smarter choices with their purchases and responsibly disposing of those containers,” says Gina Conway, owner of Gina Conway Atelier salons and Aveda’s trade sustainability ambassador. “If we educate our teams on zero waste in salon, and hold manufacturers to account, it will be revolutionary for our industry.”

MAKE THE COMMITMENT

NICOLE HEWITT, OWNER OF THE SALON OF CHI IN HENLEY-ON-THAMES, HAS COMMITTED TO ELIMINATING PLASTIC IN HER SALON WHEREVER POSSIBLE. SHE SHARES THREE KEY PIECES OF ADVICE ON HOW TO BEGIN TO REDUCE PLASTIC CONSUMPTION

FIND MOTIVATION

Try to look at your business with fresh eyes. We’d been using a meche that had little plastic sleeves, so we switched back to foil.

Biscuits in little plastic packets got changed for a biscuit tin with bamboo tongs. Plastic pens were swapped out for bamboo ones… there were so many things once we started really looking.

We have a monthly team meeting to check in together.

Because we’ve taken the time to invest in our team, in their understanding of why we’re doing this, they tend to respond really well and are engaged.

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REVIEW REGULARLY

This is where your team can help – everything we do, we think ‘is this the best way to do it?’ We switched to Oway because everything is packaged in glass or aluminium, so it’s all recyclable. I won’t take anything new on now that’s packaged in plastic if there’s an alternative.

Green Salon Collective has been a lifesaver; it does so much that local recycling won’t do. I’ve also been working with a local activist and we’ve got involved with Surfers Against Sewage, which is all about helping you reduce plastics. Its local representatives can visit your business to help advise and suggest changes you can be making.

FIND ALTERNATIVES

Choose plant-based plastics, or anything that doesn’t come from oil. Even with all the PPE we needed, we chose a plant-based option.

Watch out for disposables, and anything single use.

Disposable gloves, for example – we just wash out and reuse until they break.

It all makes a difference.

CREATIVE HEAD

20/06/2022 11:55

Welcome to the future of

SUSTAINABLE HAIRCARE

100% Vegan Zero Mile Farming Steam Distillation Glass & Aluminium Packaging Carbon Neutral Biodynamic Certified Ingredients @oway_UK For stockist enquiries - info@newera-products.com

BE A CONSCIOUS CONSUMER

THERE ARE MANY WAYS YOU CAN REDUCE PLASTIC IN THE SALON – INCLUDING THESE EASY SWAPS

So many hairbrushes end up in landfill – break the chain with the Wet Brush Go Green collection, a detangling brush and a treatment comb made from 100 per cent plantbased plastic. wetbrush.com

Scrummi, best known for its disposable, biodegradable towels, has created the Biocape: a biodegradable salon cape.

That’s one less plastic item to get hung up on! scrummi.com

L’Oréal Professionnel Paris has redesigned its Serie Expert bottles to be made from up to 95 per cent recycled plastic AND more stylish to boot. lorealprofessionnel.co.uk

Reducing unnecessary plastic wrapping has always been key for OLAPLEX, which is why its bottles are compact and have no additional packaging. uk.olaplex.com

KMS Solid Shampoo Bars are concentrated versions of its much-loved professional formulas that reduce plastic and packing, and save water and CO2 emissions. kmshair.com

Using an innovative biobased plastic created using sugarcane, Paul Mitchell Clean Beauty is a huge step forward. Even the caps are recyclable! salon-success.co.uk

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In 2013 Oway converted all containers into glass bottles and aluminium tubes, the first to do so in the professional cosmetics sector.

The new Sunlight Serum, joining the Sunway collection, continues that legacy of soil-to-scalp approach oway.com

For every weDo/ Professional product sold, eight plastic bottles are collected from the environment, in partnership with Plastic Bank. The ecoethical brand also features 100 per cent recyclable plastic packaging. wedoact.com

CREATIVE HEAD

22/06/2022 12:26

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PASSION MEETS COMPASSION THE LAUNCH OF PAUL MITCHELL CLEAN BEAUTY REVEALS ITS DEDICATION TO HAIR AND HAIRDRESSERS IS MATCHED ONLY BY ITS COMPASSION FOR THE PLANET

John Paul Mitchell Systems has, from the very beginning, only ever been interested in three things: a caring corporate culture that gives back to the wider world; professional quality products that support hairdressers; and great hair days for salon guests. Paul Mitchell Clean Beauty is the next step along a path the brand has forged since the 1980s. Discover just how Clean Beauty cracked the code on how salons and hairdressers can offer solutions that are good for both people and planet…

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PAUL MITCHELL CLEAN BEAUTY IS ALL ABOUT

REAL COMMITMENT John Paul Mitchell Systems – in all its product lines and initiatives – has made sustainability a priority of the business for more than 40 years.

How many brands can say that?

Even when it first launched – bottles were printed in black and white because they couldn’t afford colour printing – founders John Paul DeJoria and Paul Mitchell were enquiring whether ingredients had been tested on animals, and what impact the formulas had on the environment. There’s never been a time when Paul Mitchell products haven’t had both hairdressers and the planet at heart.

The latest launch, Clean Beauty, is the perfect summary of the John Paul Mitchell Systems four-part sustainability pledge: • REDUCE VIRGIN PLASTIC • REDUCE CARBON FOOTPRINTS • SUSTAINABLE, ETHICAL SOURCING • MINIMISE WASTE TO LANDFILL

INNOVATIVE PACKAGING

Plastic usage is a huge concern for salons and consumers, and Paul Mitchell Clean Beauty has taken enormous strides forward in this area.

Bottles of Clean Beauty products are made of an innovative material that is 90 per cent-derived from Brazilian sugarcane. Strong yet flexible, it does everything that you need it to – without the environmental damage.

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TACKLING EMISSIONS

The effort to create new packaging also serves another purpose: growing the sugarcane used to create the bottles helps to capture CO2 and reduce greenhouse gases.

Unlike traditional plastics, this bio-plastic eliminates more carbon than it emits, making it a carbon-negative solution. Not only that, Clean Beauty’s packaging, ingredients and formulas are all manufactured using purely renewable energy sources, including solar and water power. That’s a lot of positivity in one bottle!

POSITIVE ENERGY

What goes into the production of these products is equally as important as the efforts to find a plastic solution.

Carefully curated botanical ingredients are blended with the best that science can offer – we’re talking hyaluronic acid, peptides and antioxidants – for powerful, professional performances you can trust. These ingredients are grown on a huge open-air organic farm in Italy, where the best plants are hand-picked for inclusion. Each and every range within Clean Beauty is gluten-free, colour safe, sulphate-free and phthalate-free.

CLOSING THE CIRCLE

All the Clean Beauty packaging is 100 per cent recyclable, thanks to its natural origins – a claim few professional haircare brands can make.

FOR EVERY METRIC TONN E OF CL PACKAGING THAT IS PROD EAN BEAUTY UC METRIC TONNES OF CO2 ED,THREE IS CAPTURED. THAT’S EQUIVALENT TO 7, 444 MILES DRIVEN

BY AN AVERAGE PASSEN GER VEHICLE!

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THE BEST KIND OF CLEAN YOU CAN TRUST PAUL MITCHELL CLEAN BEAUTY TO DELIVER ON PROFESSIONAL PERFORMANCE. THE BRAND IS DETERMINED TO SET NEW STANDARDS IN SUSTAINABLE HAIRCARE, AND THE RESULTS SPEAK FOR THEMSELVES

CLEAN BEAUTY EVERYDAY

CLEAN BEAUTY HYDRATE

Everyday Shampoo – Use daily for softer, bouncier hair

Hydrate Shampoo – Imparts moisture to thirsty locks and soothes the scalp for softer, healthier and more manageable hair

Everyday Conditioner – An ultra-rich conditioner that leaves hair shiny and touchably soft Everyday Leave-In Treatment – A lightweight formula that hydrates, doesn’t weigh strands down and provides lasting nourishment

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WITH ARGAN OIL AND ALOE VERA TO SOOTHE AND CONDITION, IDEAL FOR ALL HAIR TYPES

Hydrate Conditioner – Intense nourishment in a creamy formula that quenches parched strands for shine and improved strength

FEATURES OLIVE EXTRACT AND OAT PEPTIDES TO NOURISH AND PROTECT, IDEAL FOR DRY HAI R

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CLEAN BEAUTY SMOOTH

CLEAN BEAUTY REPAIR

Anti-Frizz Shampoo – Helps to seal the cuticle for silkier and more manageable strands

Repair Shampoo – Helps repair, restore strength, and protect strands

Anti-Frizz Conditioner – A decadently rich formula that helps to soften and tame frizz-prone lengths

Repair Conditioner – Helps to protect from physical and chemical damage for healthier hair

Anti-Frizz Leave-In Treatment – Helps to fight back against humidity and external frizz-causing factors for softer hair

Repair Leave-In Treatment – Restores hair back to health, making it easier to detangle

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FEATURES ALMOND OIL AND HYALURONIC ACID TO HYDRATE, IDEAL FOR TEXTURED HAIR

WITH AMARANTH AND PEA PROTEIN TO STRENGTHEN, IDE AL FOR DAMAGED OR BRITTLE HAIR

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THE BIG FINISH THE PLANT POWER CONTINUES IN THE CLEAN BEAUTY STYLING COLLECTION – THREE PRODUCTS THAT FIT SEAMLESSLY WITH YOUR CLIENTS’ STYLING HABITS

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Styling can be sustainable, it’s true! Paul Mitchell Clean Beauty introduced three versatile styling products to its care line, which continue the same ethos and excellent results. This trio of products are infused with flax seed and ferulic acid to help nourish and protect hair while they work to shape and style all hair types. Flax seed is rich in omega fatty acids, perfect to nourish and strengthen hair, while ferulic acid – sourced from plants – provides antioxidants to help protect hair against external aggressors.

VOLUMIZING LIQUID PRIME & VOLUMIZE

An adaptable, fluid texture that is ideal for giving fine hair some oomph! Expect volume, style memory and shine – it makes a brilliant primer for a glossy blow-dry that really lasts. Hand-crafted with sustainably sourced ingredients of 84 per cent natural origin.

STYLING CREAM HEAT STYLING SPRAY

SHINE & THERMAL PROTECTION A must-have for stylists and clients alike, to prep the hair for polished styles without sacrificing natural movement thanks to flexible control. Give hair the perfect tactile light hold and shine while protecting from the effects of heat-styling. Contains ingredients of 93 per cent natural origin.

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SMOOTH & STYLE Your one product-wonder when it comes to styling needs, with a lightweight formula that delivers heat-activated memory and control for you to work with. Forget sticky textures that slow you down and put off clients; this has a touchable, soft feel that smooths and seals the hair for a perfected finish, with 88 per cent natural origin ingredients.

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TRUE DEDICATION

MAKE A CHOICE FOR GOOD: FOR PEOPLE AND PLANET. TEAM UP WITH PAUL MITCHELL CLEAN BEAUTY

It’s easy to think you’ve seen it all, heard it all when it comes to sustainable and ethical haircare. It’s a sector that has exploded in recent years, with every brand re-examining ingredients, supply chains and use of plastics.

John Paul Mitchell Systems has been laying down a path that others are now following for more than 40 years.

There’s no imitation here – only innovation. Clean Beauty is the next phase of this journey. From the open-air, green research lab where the natural ingredients are organically farmed, to the unceasing efforts to reduce plastics that resulted in the innovative bio-plastic, the brand will never stop providing hairdressers with the best possible products and support.

DISCOVER THE POWER OF PAUL MITCHELL CLEAN BEAUTY. CALL THE TEAM ON 0845 659 0011 OR EMAIL HELLO@SALON-SUCCESS.CO.UK

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22/06/2022 12:34

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20/06/2022 12:10

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50 A CAREER IN HAIR STILL HAS THE REPUTATION OF BEING LOW PAID, AND SALONS ARE FIGHTING TO EMPLOY AND RETAIN STAFF AS STYLISTS OPT FOR SELF-EMPLOYMENT. DO WE NEED TO CHANGE THE WAY WE PAY? AND HOW EASY IS THAT WHEN COSTS ARE RISING? THE CREATIVE HEAD SURVEY* REVEALS A SNAPSHOT OF HOW SALONS ARE TACKLING THE CONUNDRUM, AS WE TALK TO THOSE TRYING DIFFERENT AND INNOVATIVE METHODS OF REMUNERATION

*Survey took place in May 2022 online at creativeheadmag.com, open to all salon owners, managers and freelancers

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CREATIVE HEAD

21/06/2022 15:04

OUR READER SURVEY AT A GLANCE RESPONDENT’S SALON MODEL

IT’S A LONG, ongoing frustration that hairdressing and barbering have a reputation problem that directly impacts attracting fresh blood into the industry. Seen as a last-chance career option for the nonacademic, it’s often looked down upon by parents and teachers alike. And a big part of that reputational nightmare? The view that it’s a low-paid job. And unfortunately, for many stylists, that is the reality.

At a time when about 60 per cent of the industry is now self-employed – with many citing poor rates of pay as the incentive to go independent – the ’80s model of basic wage plus commission is no longer fit for purpose.

Many hairdressers on old fashioned structures can’t access a mortgage.

Post-Covid, hairdressers have been reassessing their work/life balance while the cost of living has been rising, and these two factors have seen many leave the sector in search of higher paying or more flexible jobs. That’s according to the recent Careers at the Cutting Edge report from the NHBF and Pragmatix Advisory. It cites the median salary for a full-time employee in the hair industry as dropping by six per cent since 2019, most likely due to prolonged periods of closure and employees on furlough. Couple that with retail and hospitality roles that pay more being seen to offer greater stability during periods of uncertainty, and the result has been “a significant number of employees in hair and beauty leaving the sector for these jobs”.

The report also highlights data that indicates jobs in hairdressing and barbering were the sixth-lowest paid occupations in 2021. However, that’s an improvement on 2020, when hairdressers and barbers were the number one lowest paid occupation.

It means salons are struggling to recruit experienced staff and retain existing employees, and more than 40 per cent cited “insufficient funds to pay salaries” as an issue when looking to recruit staff.

CREATIVE HEAD

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EMPLOYERS

84%

MIX OF EMPLOYED AND SELFEMPLOYED

12%

RENT A CHAIR

4%

ANNUAL SALON TURNOVER £251K AND ABOVE

20%

UP TO £85K (BELOW THE VAT THRESHOLD)

10%

£86K TO £150K

11%

DO YOU OFFER COMMISSION AND/OR PERFORMANCERELATED BONUSES?

£151K TO £250K

NONE

59%

7% BOTH

24% COMMISSION

59%

BONUS

10% 53

21/06/2022 14:57

HOW HAIR COMPARES HOURLY WAGE OF JOBS THAT STYLISTS LEAVE THE SECTOR TO GO TO (AS IDENTIFIED BY BUSINESS OWNERS)*

£10.10 TO £9.65 TO £9 TO £10 £11.85 £11.05 MCDONALD’S

*Source: Careers at the Cutting Edge report from the NHBF and Pragmatix Advisory

ALDI STORE ASSISTANT

54

052-058_Pay.indd 3

CARE WORKER

CREW MEMBER

£9 HAIR STYLIST MEDIAN SALARY

44%

43%

OF EMPLOYERS HAVE LOST STAFF TO FREELANCING DUE TO PAY

OF EMPLOYERS HAVE LOST STAFF TO CAREERS IN OTHER INDUSTRIES DUE TO PAY

Yet from a salon owner’s point of view, they are surrounded already by growing costs, squeezed from every direction. And those employers who are VAT registered are under more pressure than ever. A major impact on how salon employers can pay their staff is down to “the broken taxation system” for the salon industry, according to Toby Dicker from the Salon Employers Association (SEA). It is campaigning for salons to see a cut in the 20 per cent VAT they pay, in line with other labour-intensive industries that have seen a decrease to 5 per cent or 12.5 per cent.

It’s easy to see why many are struggling to evolve payment structures for employees when juggling the inflated costs of being an employer. It’s estimated by SEA that salon owners paying VAT, PAYE, employment benefits, holiday and business rates lose 35p in every £1.

It was against this backdrop that Creative HEAD was keen to understand just how salons and barber shops are paying their teams, and if the current rises in operational and general living costs were having a detrimental effect on their ability to pay a decent wage and, in turn, on their recruitment and retention efforts. Many employer respondents to our survey cited an uneven playing field as a major challenge when it comes to what they can afford to pay staff.

“I want my team to earn well and have a great quality of life, they deserve it,” said one respondent. “But it’s so hard to pay them well with such high costs, high PAYE and NI and low profit margins. Price increases need to be high but with non-VAT paying stylists and self-employed salons charging less, it makes it hard to compete.”

There is also a recognition that too many are stuck in a time warp. “I am shocked that some salons pay such a small percentage of commission above National Minimum Wage and think this is okay. This industry is in a meltdown,” said a respondent. “Wages are notoriously low which makes the industry unattractive,” admitted another.

Based in Oxford, employees at Anne Veck face the second highest accommodation (rent or home ownership) costs in the UK, and that has ensured the management team has structured pay accordingly. “If we don’t pay well, they can’t afford to live. To afford this, we must charge appropriate prices,”

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22/06/2022 12:28

says managing director, Keith Mellen.

“We guarantee a safety net gross monthly pay. Even if your total of basic, commission and bonus does not reach this, you are still paid it. In a competitive labour market, it’s essential salon owners understand they need to compete not only for clients but also for the best employees.”

More than two-thirds of respondents (67 per cent) either offer a percentage of anything earned above a set target or pay a percentage of service and retail takings.

Nearly a fifth (19 per cent) ticked “other” and then listed a plethora of alternatives.

This chimes in with complaints many had about the complexity of industry pay structures. Is it a coincidence that 17 per cent also stated that they didn’t believe their commission/bonus structure was working for the business or for staff ?

“I’m always looking for alternatives and bonuses; however you can’t pay higher if they don’t cover their wages plus the costs such as utilities, reception, juniors and so on,” complained one respondent.

“It’s difficult when Tesco is paying 17-yearolds £10 per hour. We can’t match the larger businesses.”

“Keeping it simple so people can understand is a big part of the success of our structure,” says Nashwhite’s Lee Nash-Jones. “Our employees work as if they are self-employed, as we are incredibly transparent in their turnover and all can access reports so they can plan and know what they are looking to earn each month.”

Looking ahead at annual pay rises, 56 per cent said they based these on merit and performance, rather than only following National Minimum Wage increases (13 per cent) or inflation (8 per cent). More than three-quarters of respondents (77 per cent) had offered a pay

24%

DON’T BELIEVE THE SALARIES THEY ARE ABLE TO OFFER ALLOWED THEM TO COMPETE EFFECTIVELY FOR STAFF WITH OTHER SALONS/INDUSTRIES CREATIVE HEAD

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MICHAEL VAN CLARKE

MICHAEL VAN CLARKE, MARYLEBONE

“THROUGH PARTNERSHIP, WE’VE GIVEN MORE THAN HALF OF THE SALON PROFITS NOW TO THE TEAM” “We took a long, hard look at professional practices, and thought a limited liability partnership seemed a much better way of working. You have a group of skilled people that will earn higher than average coming together, supporting one another and sharing the benefits of that working as a group.

“I saw LLP as a new opportunity and spent two years with lawyers and accountants creating a model for a salon that would work. Our model helps align the individual’s interests with the team’s interests so everyone has a greater sense of ownership and engagement in building a bigger better business.

“We’ve now traded as an LLP for 15 years, and 65 per cent of our team are members of Michael Van Clarke LLP and share in the profits. Partnership gives people the benefit of self-employment – because they are self-employed, registered with Companies House. That makes for a much better working environment, because you’re still very strongly linked to a team.

“Members probably get somewhere between 25 per cent and 40 per cent more than they would as an employee, because they’re also enjoying the profits of the partnership. While their earnings based on their own takings are obviously different – they will charge different prices, they’re on a commission, which they can affect more directly – the partnership bonus is equal. They all share the same bonus, the same percentage. We’ve given more than half of the salon profits now to the team.

“We run a successful Apprenticeship to Partnership programme where our young team can earn the benefits of professional partnership at an early stage; one is a teenager. It’s given us a more stable and rewarding environment of shared interest and greater teamwork. It’s also helped us invest in our future and stay competitive. We’ve got a salon team of between 40 and 50 people, and they can see a hierarchy of development, that people have been with us for 30 years. That gives them the belief and the confidence that they can do that too.”

rise in the past 12 months, with half (50 per cent) planning a rise in the year to come… while admitting it won’t be easy. Only 10 per cent said that rising operational costs were not impacting increased pay.

And as much as hair businesses are loathe to do it, 74 per cent had raised their prices to help fund any pay rises – one respondent had upped their prices by 20 per cent. Nearly a quarter (24 per cent) felt the salaries they were able to offer made them uncompetitive with other salons or industries. David Antony Hairdressing’s David Hyde lamented that he’d lost one stylist to teaching and one was poached by another salon. “This seems to be the bigger problem now,” he says. “We’ve had three stylists approached by other salons and told if they bring their clientele, they will be paid more than they are currently earning.”

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How should salon owners be framing the long game when it comes to pay? There are distinct advantages to working for a salon if they’re doing the right thing, argues Toby Dicker. It’s powerful to talk numbers.

“First, holiday pay, which accounts for an additional 13 per cent on top of salary, plus 3 per cent in contribution to pension,” he says, “both of which mean effectively for every £1,000 you earn, you get paid £160 extra. A good salon will put you on a career development programme that enables you to increase your skills and therefore your prices and in turn increase your salary.”

Carmen Winstanley at Molby’s is educating the team on what the real costs of self-employment can be, to help staff appreciate it isn’t all money coming in for those who have opted to go independent.

“Due to setting targets and seeing what they bring into the salon, stylists start to think they can earn that by working for themselves,” she admits. “But, for example, if a stylist brings in £1,500 a week, once everything is paid out, the salon will get roughly £111 profit. They have no idea what costs are involved owning a salon, so I have started to educate the team, showing them the costs – Employer’s NI, VAT, utilities and so on.”

Mark Creed at Idlewild has identified the importance of a tailored approach for the future. “We’re working along a slow trajectory of ‘blended’ remuneration options,” he explains. “A combination of basic, commission, bonus and lifestyle levers will be used to make bespoke pay arrangements in the future. A one-size-fitsall approach doesn’t work so we’re working towards a tick-box pay structure, chosen by the individual team member, which can be revised every six months.”

74%

HAVE INCREASED PRICES TO HELP FUND PAY RISES 56

052-058_Pay.indd 5

JOE HEMMINGS

BLOGGS SALONS, BRISTOL

“IT’S DOWN TO ATTITUDE. I’M NOT GREEDY. I LOOK AT THE LONG GAME”

“Recent rising costs have made it more challenging but we still need to pay our teams enough so they can live. With my employment model I haven’t had a team member leave in the past four years.

“To find out what you can pay, break down all of the individual’s earnings over the previous year without furlough, holiday, tips, etc.

Do the same for their service takings and you will see what they earned the previous year. You can almost guarantee this as a wage, and with price increases this protects you against losses, as long as they stay motivated and engaged, which is down to us as owners.

“There is no ceiling on what they can earn. They have the freedom to control their working week by running their own column. I offer flexible working, where they can pick and choose their own hours.

The more they take for the business, the more they will earn as their percentage is of their entire net takings.

“So the team member has the ability to progress their career through promotions, and will then get paid a higher percentage on their takings. This goes alongside their personal educational plan which keeps them engaged.

“This motivates team members to build their own column and encourages them to help and support each other as they can see the benefits. It stops lateness and sick days as it directly affects their percentages, and it gives flexibility to the team member to work more before a holiday to earn more. The team are very happy with this. They love the guaranteed wage and ability to earn uncapped commission.

“It’s also down to attitude, I’m not greedy. I look at the long game. We have to take a hit financially as leaders to look after our team and the business and then trust it will swing round in our favour in the future.”

CREATIVE HEAD

22/06/2022 12:36

GOT A PROBLEM? GET FIXED IN A FLASH WITH A LITTLE HELP FROM SLICK. HERE’S…

THE PROBLEM? COSTS ARE RISING! AS THE PRICE of energy continues to climb, salons up and down the country are anxious about trying to balance their books. Clients are also feeling the squeeze of the rising cost of living, so making it as easy as possible to book in with you is hugely important.

With Slick salon software, you’re not alone.

You have access to a dedicated business coach who is there to support you every step of the way. They will give you expert advice on where to focus your energy and attention, how to go about raising your prices, and so much more.

Knowledge is power! Slick’s free education and support can easily track all the ins and outs of your business – so you have more time to deliver that five-star service that keeps people convinced that you’re worth any amount of money to them.

SLICK SAVES YOU MONEY TOOLS TO PROTECT YOUR BUSINESS Reduce cancellations with free SMS reminders and easy deposit requests PLAN THE ACTION Create strategies to increase your takings with your dedicated Slick business coach MAXIMISE BOOKINGS Get more people through the door by enabling guests to book online, anytime

HOW SLICK FIXED IT

SIMON TOWNLEY, SIMON TOWNLEY HAIR, BURNLEY MATRIX ARTISTIC EDUCATOR @SIMONTOWNLEYHAIR

“I’m not the best businessman. I like being creative, and I find the business side more overwhelming than it is fun. But I’m learning more and more about my business the more I dive into Slick. It can be as big or as small a help as you want, this software. It’s almost like having an accountant as well; it can tell you how much you’ve taken by card, how much by cash, how much the stock has cost…

I’ve already done half of my books before I’ve even had to think about it. Using booking software has taught me things about my business that I would never have had time to learn otherwise. Clients want flexibility, and our online booking system and improved digital presence has resulted in more bookings for us, too. They expect online booking much more than we realise.”

“CLIENTS WANT FLEXIBILITY… THEY EXPECT ONLINE BOOKING MUCH MORE THAN WE REALISE”

WHAT YOU CAN DO NOW

IDENTIFY YOUR QUIETER DAYS OR SLOTS – WHAT CAN YOU DO TO

FILL THESE?

LEARN HOW TO WORK SMARTER NOT HARDER WITH SLICK. TALK TO THE SLICK TEAM ABOUT THE CHALLENGES YOUR BUSINESS IS FACING ON 01202 286 005, EMAIL INFO@GETSLICK.COM OR VISIT GETSLICK.COM/CREATIVE-HEAD TO SIGN UP OR BOOK A DEMO CREATIVE HEAD

057_The Fix.indd 1

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20/06/2022 12:09

SARA RIGBY HOLMES

CARL FOX

FOX HAIR DESIGN, BARWELL

FIVE ON THE SQUARE, CHELTENHAM

“I WANTED TO GET RID OF THE WEEKLY COMMISSION CLOUD”

“APPRENTICESHIP BONDS PROTECT ME AND HOPEFULLY LOCKS STAFF IN FOR LONGER” “As an industry we’ve seen stylists go out of their own because they think they can earn more money. Looking at the bigger picture we need to promote what we do as salon employers: that security, the opportunities, the pension, their holiday.

“But it’s really tough, and you’ve got to continually re-evaluate the business model. I know that with the escalating costs, I need to increase the numbers in the team, to make all these figures work. As apprenticeship numbers decrease, I don’t think there’s a simple answer, they can get frustrated.

“My apprentices pay into a training bond, which basically protects me and the time that I’ve invested into them, and hopefully locks them in for a bit longer.

I pay them above the Minimum Wage, I take a bond from them of £25 a month, so they don’t really notice.

It’s over their two-year training period. We hold the bonds – up to £600 – but that’s still their money and 12 months after qualifying they get 50 per cent of their bond back. Then 24 months after fully qualifying they get the final balance. It’s almost a little savings account.

However, if they leave within that time, they forfeit that money. Because I’ve invested all the time, the training, the development. It’s a little bit more of an incentive and gets them to think twice.”

“I wanted to get rid of the weekly commission cloud after lockdown, when everyone was working so hard but earnings were down. I looked at my payroll from pre-lockdown and crunched the numbers. Instead of having a weekly commission target, every member of staff would have a salary. I thought about what we’re asking staff to do – deliver amazing experiences, excellent customer service, educate guests and recommend home haircare. We want them to interact with guests on one level, but we always tell them: ‘Don’t sell, just recommend and educate’. Yet we’re rewarding them as though they’re a salesforce. And the biggest response from team members is: ‘But I’m not a salesperson, I don’t feel comfortable’.

“It was quite straightforward. ‘Let’s take your basic wage of what your average annual commission would be, and give you a bit of an uplift’. It’s taken away that dreaded: ‘Mrs Smith cancelled for Saturday and now I’m never going to hit my commission. I give up’.

“We pay a small commission on retail sales and run incentives that have proven impactful. I’ve had pushback when I’ve talked about what I do. ‘Where’s the incentive for them to work hard and rebook?’ But you must do it with a change in culture. We have a quarterly performance review, and set targets on the Four Rs – revenue, retail, rebook and reviews. It works.”

TOBY DICKER THE CHAPEL

“THE MORE TIME THEY SPEND WITH CUSTOMERS EACH WEEK, THE BIGGER THEIR SALARY” “As we bill by the stylist’s time spent on each appointment, our focus is on how much time our stylists take with their clients rather than how much money they take for the business.

The more time they spend with customers each week, the bigger their salary becomes. We wanted the focus to be on spending enough time with each guest to give them the best possible results for their hair, NOT how much money they took. This creates much stronger client retention, better hairdressing and happier teams. However, just like all salons, we are seeing a huge crisis in recruitment for our sector. We have to keep up and increase our prices across the board. Our system will remain the same, but our targets will be easier.”

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CR EATIV E HE AD AD VE RT OR IA L The Barbery, London

IT ALL ADDS UP

SAY GOODBYE TO EXPENSIVE SALON SOFTWARE WITH SUBSCRIPTION-FREE FRESHA As the cost-of-living crisis affects both your business costs and clients’ spending, there’s so much to be concerned about economically. However, by using Fresha you can save money, protect against no-shows and late cancellations, and accelerate growth. That all adds up to boost your business in a big way.

“Many salons still pay subscription fees for salon software, but with Fresha this is not necessary,” says Fresha chief executive and founder William Zeqiri. “Fresha has always been 100 per cent subscription-free and it gives businesses the most advanced software, with a wide range of easy-to-use-features.”

With more than 70,000 businesses and 250,000 hair, beauty and wellness professionals using Fresha, it has already processed 500 million appointments via its consumer-facing website and app. In addition to making light work of appointment and calendar management, Fresha’s simple-to-use marketing tools help to boost and protect incomes too.

Automated and Blast marketing campaigns are easy to set up, while appointment reminders and Fresha’s deposits feature protects against loss from no-shows and late cancellations.

It’s all about securely locking in your expected income when times get tough.

RETAIL REVOLUTION Another recent innovation is Fresha Store. Perfect for salons looking to maximise their revenue potential, it’s easy to set up an e-commerce store and start selling products, all within the Fresha platform. It includes automatic stock syncing and notifications to ensure your clients’ favourite products are always in stock. Simply promote your store on your website and social channels, and invite clients to collect their purchase in person, or select a delivery option. William Zeqiri adds: “Fresha’s growth is driven by a transformation in how our partners have embraced technology and are using Fresha to manage their businesses. It’s also a reflection of how consumers now find a salon, and book and pay for services.”

PLACE YOUR TRUST IN FRESHA TO HELP SECURE YOUR BUSINESS IN THESE FINANCIALLY TROUBLING TIMES. JOIN FRESHA FOR FREE AT FRESHA.COM/FOR-BUSINESS CREATIVE HEAD

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20/06/2022 11:52

NEW VIDEO SERIES EXPLORING HOW HAIRDRESSERS WORK, CREATE AND INSPIRE TOGETHER

VAS MIKELLIDES + DARREN FOWLER

EPISODE 2: CHARACTER BUILDING IN BUSINESS READY TO WATCH

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EPISODE 1: OUR LIFE IN COLOUR

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WATCH. LEARN. BE INSPIRED. PRESS PLAY. 060_061_CH_Video_DPS3_GW2.indd 1

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SNEAK PEEK OF WHAT’S ON THE HUB WATCH

LISTEN

LEARN

JUST DROPPED!

Nashwhite salon L I VE owners spill the beans on a time they ‘F*%ked up – but fixed it!’ in business 62

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Delve into the ongoing conversation of texture equality as we break down our latest Business Breakfast discussion

L I VE

CREATIVE HEAD

22/06/2022 12:30

HUB

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Head inside and you’ll find stacks of insightful content including video talks, panel debates, reports, articles, podcasts – and more. There are new drops each month, special subscriber offers, and exclusive opportunities to participate in HUB activities.

Salon Smart HUB is FREE and available 24/7. Sign up now at

creativeheadmag.com/salonsmart/hub

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21/06/2022 12:40

SELF/STYLED SUNDAYS

THE VAULT IS OPENING…

We’ve cracked the code on creative, innovative education for freelance hair professionals. SELF/STYLED Sundays, Creative HEAD’s event series for independent stylists, is mixing it up with the introduction of The Vault.

The Vault contains education videos covering cutting, colouring, and business, as well as a mix of fresh content and advice from previous SELF/STYLED Sunday sessions for you to dip into at your leisure.

EARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS

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20/06/2022 14:48

Mr. Q

… u o y s e m o c l e w

NEW GROOM ROOM

Supply 91 at 180 The Strand, London It’s been a busy couple of months for Supply 91. It’s opened its second location with a residency on the wellness floor at 180 The Strand in London, and it’s been included on a list of Best London Barbers by GQ.

time). It gave me that spark I needed – I started entering competitions and networking, and it changed the game for me.

If I could change one thing…

It would be the fact that barbers think they have to be cheap and undercut to survive. I see barbers spending years learning and buying expensive equipment, doing up their shops with beautiful interiors, taking an hour on a cut and then charging the bare minimum because they fear losing clients. This really has to change.

TARIQ HOWES

Owner, Avenue Male Grooming

The stylist who inspired me is…

The biggest person who inspired – and still does – is Jody Taylor. His work with fashion and his technical ability is crazy. Meeting him changed my life and he has given me opportunities I never could have dreamt of. Soppy I know, but it’s true.

Describe yourself in five words: Family, hair, football, holidays, moody (sometimes!).

What’s exciting you about British barbering and grooming right now?

The eagerness to learn is what’s exciting me. I think a lot of barbers are upskilling and becoming more diverse in their craft. It seems there is a real shift and the fusion of hairdressing and barbering has been the first step, now it’s about diversifying into different textures of hair and making sure we as barbers can cater to everyone who walks through the shop door.

You might not know this about me…

I used to be a painter and decorator when I left school. I quit and was jobless, then my mum forced me to go and get a job so I got an apprenticeship at a barbers, and the rest is history.

Right now, I’m loving…

My BaByliss PRO Super Motor Skeleton Trimmers.

I use them mainly for line ups, but also I’ve been using them for skin fades. I’m also loving the drama The Staircase on Sky Atlantic – it’s a dramatisation of the Netflix documentary of the same name.

Everything changed for me when…

I found Instagram before it became what it is today. It made me fall back in love with hair again after getting caught in a business I’d lost my passion for. It came along and showed people’s work and journeys (mainly Danny Robinson at the

Say hello to me… @tariqhowes

A SAFE SPACE

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TOOL UP YOUR WAY For the first time, BaByliss PRO is giving barbers the chance to customise their own Trimmer, Clipper or Foil Shaver with each now available in 10 fresh new colours.

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CREATIVE HEAD

20/06/2022 12:05

CLIENTS E R O M S .A DILEMMA ATIONS, MANY A G IN C SECRET NSULT ARE FA E O S H C R T E D E ’S M T IL O A A AND GRO AND MORE DET S. SO WH E IM T T N R BARBERS E E PPOINTM ED LONG NOW NE RE INCREASING A ST RIGHT? JU A STYLISTS G THIS BALANCE IN where they’re no longer going to their regular barbers, TO GETT

AS CLIENTS FLOCKED back to salons and barber shops after lockdown, we revelled in the big chops or the new, longer styles that sat in the chair. Many clients who had rarely changed things up now began to embrace an era of experimentation… and that’s continued apace. Those lockdowns might be in the past, but the impact on clients’ own personal sense of style, identity and transformation is long lasting. And it’s had a direct impact on how some shops are now structuring their services.

Charlie Cullen, an educator and session stylist who also takes clients three days a week at Joe and Co in London, has seen this in action. “When we came back to the salon we worked in hour-long appointments,” he recalls, a wise move considering stylists needed to get back up to speed, and clients were coming back with “big mops of hair” as Charlie jokes. “They were going to cut it all off, or they were going to restyle. And that started a new thought process.”

He eventually returned to 45-minute appointments, but added the option of an hour-long restyle for an extra £5.

“Many wanted to maintain more length – it was a different conversation,” he recalls. “And all of a sudden, their eyes are open to the variety of styles, it wasn’t just a short back and sides anymore. There were more questions that needed to be answered and more options that needed to be discussed.”

Now he’s seeing clients book the hour-long restyle appointment even if no change is on the cards, because they like to have more time with their barber.

“I’ve also gained a lot of new clients since the pandemic,

CREATIVE HEAD

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which maybe was a little bit cheaper. They’re spending a bit more money, and they want to see value in that,” he adds.

“Clients have said to me: ‘Well, I never knew it was ever that detailed, usually I’m just told what I’m having or get what I asked for, without feedback.’ Whereas I tend to go into detail about face shape, how a little volume would work and so on. It’s important and is nice for them to hear.”

That notion of value right now is vital, as living costs continue to increase. Giving that extra level of service, that detail and a more relaxed experience all adds up.

“After lockdown, clients are looking for an experience where they feel valued and appreciated, especially now as they are being invited out and about to meetings, parties and social events, so naturally they require the attention,” says Louis Davis-Hayes, managing director at Daimon Barber in Stratford-upon-Avon. “We have a number of services with estimated times, so the client is fully informed and knows what to expect, and if they feel they may want more time we can accommodate a more bespoke experience.

The balance is an easy one if you listen and explain.”

Time has always been a massive factor in the barbering world, admits The Heartbreak Club’s Wez Jones. “I’ve gone from 15-minute haircuts to 45 minutes in my career. Now men value their image more, extra time is needed in order to collect all the information on what our clients need.”

Yet time is relative; what you need for a good consultation will differ from another. “The perfect consultation nowadays could take two minutes,” explains Wez. “In any barber shop environment, I’d say 30 to 40 minutes for a standard haircut is enough time for consultation and procedure.”

Here’s the tricky part: longer appointments will mean fewer clients in a day. What’s the best way to get the right balance? “It’s about client satisfaction and delivering every time. So, you must factor this in to your timings and costs,” explains Joe Mills, founder of Joe and Co, the barber shop where Charlie sees his clients. “If you add 15 minutes on to each appointment, for example, in a day that chair is losing out on two to three cuts, so you have to look at the costs versus charges. We factor this in, but we also talk to the team about what works, take that on board and, most importantly, our front of house have to make it all work!”

Ben Sutcliffe, salon director, at KH Barber in Long Eaton, agrees: “We need to offer more time, but we have to charge for it. The consultation is key – it’s what separates the quality stylist from the ‘chop shop’,” he says. “It doesn’t necessarily need to be long, it’s about asking the right questions.”

And the other bonus? Charlie has noticed that those plumping for the longer appointment time are also more likely to buy retail. “If they’re happy, they’re basically in your hands,” he says. “They might have taken the risk of seeing someone new. They love what you’ve done. Now, they want to maintain it.”

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20/06/2022 12:03

BOYS OF DOGTOWN INSPIRED BY THE INDIE SKATEBOARDING FILM LORDS OF DOGTOWN, NASHWHITE’S JAMES PARR EVOKES THE ROMANTICISM OF ADOLESCENCE AND COMING-OF-AGE. CAPTURING STREET-READY CUTS AND STYLING WITH A MODERN EDITORIAL TWIST. THE COLLECTION ALSO DRAWS INFLUENCE FROM ’90S CAMPAIGNS FROM CALVIN KLEIN AND JEAN PAUL GAULTIER PHOTOGRAPHY BY LEE NASH-JONES CREATIVE HEAD

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20/06/2022 12:03

HAIR James Parr, Nashwhite. PHOTOGRAPHY Lee Nash-Jones

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THE LAST WORD ON… Switching off on your break

Raphaël Biscaldi for Unsplash

THE SUMMER HOLIDAY IS ALL BOOKED, BUT CAN YOU ENJOY IT WHEN YOU HAVE A BUSINESS TO RUN AT HOME? HERE’S HOW SALON OWNERS CAN REALLY RELAX

THE SUN IS SHINING, you’ve arrived on your long-awaited summer holiday. Now’s the time to relax and forget about work… well, in about 46 hours and 42 minutes. That’s the average time it takes to feel relaxed on holiday, according to a survey from travel firm Tots to Travel. On top of this, a 2019 global survey by Ipsos Mori found 41 per cent of Brits check in with work while they’re on annual leave. And you can bet that figure has increased since the pandemic.

So, how can a salon owner truly switch off and enjoy a well-earned holiday, when they’re used to tracking their salon software app for updates and liaising regularly with the team?

Build a business with systems and clear processes and operations in place, and you’ll know you can leave it to run without you and genuinely relax on holiday. That’s the insight from Ego Hair Design’s Caroline Sanderson.

“Switching off is very important for creativity. You find ideas start to flow and solutions come when you relax as you access the ‘genius’ part of the brain for problem-solving, creativity and flow state,” she says.

“I don’t think you can ever 100 per cent switch off, but being organised in the run up helps to keep your mind at ease,” admits Jemma Mewies, co-owner at Mewies & Co. “The week before, I make sure that everything is ordered and stocked up, and I ensure there is an up-to-date list of contacts – from our brand reps to plumbers and electricians.”

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As a salon owner, it’s easy to fall into the trap of trying to do everything yourself but you must put the tools, preparation and lists in place for your staff to look after themselves while you’re not there. Chop Chop London’s Kaye Sotomi recently returned from a three-day trip to the south of France, where he was able to switch off completely after three years without a holiday. “To ensure I could do this, I had to work hard to get the right management team. Once I felt the managers were up to speed and able to make decisions without my permission, I could finally let go,” he says. “I came back with a lot of positive energy and recharged. It is not about the length of time off, but the quality of the time off. We’re all at different stages in our business journey, so having two weeks off might not be possible for everyone. It’s better to focus on the quality of the time off and ensure you have it with no interruption.

Put together a business continuity plan and delegate to the people you trust.”

Ashley Clarke of Ashley Clarke Signature Salon stresses that it’s about the salon owner’s mindset, too. “You need to learn there are things you can’t control, learn from any mishaps that may happen and put a procedure in place for next time to ensure it doesn’t happen again!” he adds.

Or choose a bold route like Daisy Goord, who’s decided to close her salon for two weeks to allow her and her team a well-deserved break.

CREATIVE HEAD

22/06/2022 12:32

NEW SUPER LUXE RECYCLED METAL STORAGE TIN & Additional Colour Sleeves Available Separately

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