Creative HEAD June 2016

£4.50 JUNE 2016

In print•online•everywhere!

JUNE 2016 CREATIVEHEADMAG.COM

RESTORATION WOMAN

STRENGTH TRAINING THAT WILL SUPER-CHARGE YOUR SALON 01_L'Oreal_IFC+ 8pp Insertv2.indd 1-2

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CR EATIV E HE AD AD VE RT OR IAL

REVITALISE, REPLUMP, RECREATE Pro Fiber Re-Create by L’Oréal Professionnel is a new addition to the Pro Fiber range, designed for fine to very fine damaged hair

Re-Create boosts and plumps to create thicker, beautiful-looking hair without the heaviness

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START IN THE SALON ●

The Pro Fiber Re-Create programme starts in-salon with a professional diagnosis and intense, lightweight treatment

●

Hair is instantly transformed: feels repaired, plumped and super-soft.

It’s like Botox for hair

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CR EATIV E HE AD AD VE RT OR IAL

PROLONG AT HOME The salon effect can be prolonged at home using the Pro Fiber Re-Create shampoo, conditioner, leave-in spray and Re-Charge booster ●

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Hair looks beautiful, thicker, stronger and not weighed down

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Eva Green for L’Oréal Professionnel

Long-lasting restoration for damaged hair.

START IN-SALON: WITH AN INTENSE RESTORATIVE TREATMENT PROLONG AT HOME: EXTEND THE SALON EFFECT FOR 6 WEEKS* • Loyalty building system which starts in-salon with a tailor-made diagnosis.

• 9/10 women agreed their hair was instantly silky soft and detangled as if restored.** APTYL 100 Technology: 7 years of research, 7 patents pending.

“I have seen incredibly damaged hair transformed, leaving it noticeably glossier and healthy looking from one salon visit to the next.”

Richard Ward. RICHARD WARD HAIR & METROSPA.

This innovation begins in-salon. *In-salon treatment + Pro Fiber at home + Recharge once a week. **Self assessment on 158 women.

Try this look on you.

Get the Style My Hair app.

Discover more at lorealprofessionnel.co.uk #lorealpro #profiber

CUSTOM HAIR

NEW RE-CREATE

For fine to very fine hair

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REVIVE

For fine to medium hair

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RESTORE

For medium to thick hair

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CR EATIV E HE AD AD VE RT OR IAL

RESTORATION

RECOVER

For thick to very thick hair

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*In-salon treatment + Pro Fiber at home + Re-Charge treatment once a week.

FINALLY, A SALON EFFECT THAT LASTS FOR SIX WEEKS*

Contact L’Oréal Professionnel today. For more information, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Follow @lorealprouk on social media #lorealpro #profiber

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event

LEEDS EVENT JOIN CREATIVE HEAD FOR AN EVENING OF EXCLUSIVE INTERVIEWS WITH:

NICOLA CLARKE COLOURIST TO HOLLYWOODʼS A-LIST JAMES BROWN INTERNATIONAL SESSION STYLIST

TUESDAY

21 JUNE 2016 7pm until 10pm Bar Soba, Leeds

TreS E K TdmIC Y BU /sto creativehea ag.com 01434 610933

TICKETS £40 F O IR PA / 5 2 £ ET K SINGLE TIC FROM BABYLISS PRO

NAPÉS AND A GIFT INCLUDES DRINKS, CA

Creative HEAD’s networking event for hair and fashion professionals creativeheadmag.com/thecoterie @creativeheadmag #thecoterie

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AMERICAN CREW

®

PRESENTS THE ULTIMATE STYLE ICON FOR MEN

ELVIS PRESLEY

THE KING OF MEN’S GROOMING

TM

FIND OUT MORE AT AMERICANCREW.COM

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / customerservice.uk@revlon.com IRELAND: 01886 9300 / customerservice.ire@revlon.com

ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

SPEC:

SUPPLY PDF AS SEPERATE PAGES

“Thanks to all hairdressers and Revlon Professional for making women feel more beautiful” OLIVIA WILDE Revlon Brand Ambassador WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

NEW!

Introducing The most beautiful color in the world

“Revlonissimo Colorsmetique is like make-up for your hair. Clients love the soft, super shiny results.”

WITH HYALURONIC ACID & SOY PROTEIN

Anne Veck, Anne Veck Salons

“Beautiful high coverage colour with luxurious shine. It delivers amazing hair every time.”

Robert Masciave, Southern Hairdresser of the Year

“Healthy, rich colour, gentle on condition but completely flawless coverage.”

Michelle Griffin, Griffins Salons

For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

Why Aveda Trade Advert_285x440_CREATIVE HEAD.pdf / Trim: 285 x 440mm / Colour: CMYK; / Proof #1 – 24/02/16 – LEFT PAGE

AMANDA MARSDEN LIFESTYLE SALON & SPA, Exeter

GARY INGHAM LIFESTYLE SALON & SPA, Hampstead

JAMES DUN’S HOUSE LIFESTYLE SALON & SPA, Glasgow

LOOKING FOR

Sustainable Growth?

Learn how these three successful salon owners continue to evolve their business with Aveda.

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“Our Aveda Salon Development Partner feels like a real member of our team and has worked with us on many innovative business-building initiatives.

It’s like having a management consultant with industry expertise, but for free.”

Culturally, Aveda makes us different from Q: What makes Aveda different from many of the salons out there; inspiration and education for the team, products that are other beauty companies in terms innovative and results-driven, and also a clear of supporting and growing your business focus to help us stay on track. All that business and profits? combined attracts new guests and helps retain them and therefore continually grows our INGHAM: Our Aveda Salon Development business.

Partner feels like a real member of our team MARSDEN: Guests recognise that Aveda salons and has worked with us on many innovative and spas have an inherent quality assurance business-building initiatives. It’s like having throughout the guest experience, which is vital in a management consultant with industry expertise, but for free. helping us capture new guests.

Aveda colour is equally sought out by guests With Aveda’s proven approach to planning and delivers such beautiful results — and the business benchmarks, focusing on a few key fact that the colour is bespoke means that guest metrics has increased the profitability of our salon, and has been easy to implement. loyalty is built and locked in.

Educational support is very strong, and it’s not — GARY INGHAM just the many creative courses Aveda offer, the “(Aveda’s) Gary Ingham Lifestyle Salon & Spa; Hampstead business courses are also great.

‘Benchmarking for Success’ Q: How has Aveda helped you attract course is an new customers to your salon and essential tool grow your business and profits? and a constant INGHAM: Co-branding with Aveda says reminder something more than: we stock this brand. to retain It says: we’re experts in hairdressing and in beauty, we use only the best products, we care your focus on growth while for our environment, we respect nature and we maintaining your level of profit.”

FORREST: Another unique offering from Aveda is Aveda Business College. It’s a step-by-step for business owners and managers, going all the way from understanding what makes the business tick to how your in-salon culture can affect your profits.

It lets the salon owners work from a proven business blueprint meaning they can really focus on the team and the guest experience.

MARSDEN: Aveda demonstrates a sense of strive for excellence.

—AMANDA MARSDEN ™ sensitivity by working alongside salon owners.

Aveda full spectrum colour is a fantastic Amanda Marsden Lifestyle Salon & Spa; The ‘Benchmarking for Success’ course is an colour system with wonderful results every Exeter & Totnes essential tool and a constant reminder to retain time. As well as being totally customisable for every guest, it also represents a huge saving in Born out of this fantastic performance is a your focus on growth while maintaining your stock holding for the salon. confidence that ripples throughout the team, level of profit.

Aveda do a lot of media campaigns aimed at which in turn extends to the guests. driving customers into Aveda salons. TV, print and digital campaigns have all benefitted our “Culturally Aveda makes us different from many business enormously. The prime-time TV slots of the salons out there; inspiration and education for invati™ not only drove new customers to our salon (and huge sales), but it also validated for the team, products that are innovative and our salon’s image of quality and exclusivity.

FORREST: When you partner with Aveda your business benefits from a global network of education and creative inspiration.

results-driven, and also a clear business focus to help us stay on track.”

— SHEONA FORREST James Dun’s House Lifestyle Salon & Spa: Glasgow & Aberdeen

What are you waiting for?

To discover how Aveda can help grow your business call 0370 192 5650 for a one-on-one consultation.

Aveda.co.uk/grow

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Paul MitchellŽ has been cruelty free since it was founded in 1980 by animal lovers and philanthropists John Paul DeJoria and Paul Mitchell.

Never have tested on animals, never will.

We believe in being kind to bunnies!

Supporting Cruelty Free International in 2016.

To discover how partnering with a cruelty free brand could help your business, call 0845 659 0011 or visit salon-success.co.uk

affordable luxury

cruelty free

truly professional

YOUR STYLIST’S

D E TA N G L I N G E S S E N T I A L D E TA N G L E S WET AND DRY SMOOTHER & SHINIER

E F F O R T L E S S LY LEAVES HAIR

HAIR

SALON ELITE

HAIR BRUSH

To retail Tangle Teezer in your salon call 020 7274 6128 or email: sales@tangleteezer.com

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being?

MASK WITH VIBRACHROMTM IS THE NEW COLOUR CONDITIONING SYSTEM THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES IN COSMETICS AND TEXTILES.

Editor’s letter

28

54 46 JOIN US! AS WE REVEAL details of the Most Wanted and The It List 2016 Grand Final, this issue is a celebration of some of our previous winners who have truly excelled in this wonderful industry of ours.

Twice-crowned Creative Talent, Trevor Sorbie International’s Johanna Cree Brown illustrates what makes her vision so exciting on page 70, and shares with us her incredible prize from the Creative Talent category sponsor, Bumble and bumble – an all expenses trip to New York! It Girl Kim Rance is another woman on a creative mission; see just a fraction of her astonishing body of work on page 54, including a gritty shoot featuring Matt Healy from The 1975, first published in Wonderland. And to prove that winning the award for Best New Salon isn’t the end of the story, 2014 winner Laundry unveils its big incentive to get new clients through the door, and keep existing ones loyal on page 36 – cake, juice and caffeine! It has created an amazing cafe in its front of house, establishing Laundry as a genuine destination salon. Just don’t take a bag of your dirty smalls for a spin...

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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As this issue went to press, entries to the 2016 Most Wanted and The It List Awards were arriving in their sack loads. We promise not to keep you waiting too long to find out if you’ve been successful; the Most Wanted shortlist will be revealed at creativeheadmag.com on 7 June and a full list of It List finalists will follow on 8 June. Another date for the diary: 22 June – the tickets for the Grand Final go on sale. This year we’re heading to London’s historic Guildhall and we’d love for you to join the celebrations! But before that we have the Leeds Coterie event on 21 June! We’re bringing with us an awesome duo: session stylist James Brown and John Frieda’s creative colour director, Nicola Clarke. Visit creativeheadmag.com/thecoterie for more information.

creativeheadmag.com

@creativeheadmag

creativeheadmagofficial

@creativeheadmag

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June

WHAT’S INSIDE 70

74

JOHANNA CREE BROWN

FASHION

Sophia Hilton gets polished and impeccable with Innoluxe

The Most Wanted Creative Talent looks back at a year to remember

36

BIG IDEA

Fancy a brew?

Sheffield’s Laundry pops the kettle on

ON THE COVER Pro Fiber by L’Oréal Professionnel

EDITOR

EDITORIAL ASSISTANT

AMANDA NOTTAGE

ANNA SAMSON

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

SPECIAL PROJECTS MANAGER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

PUBLISHER

JOANNA ANDERSEN

CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

18/05/2016 16:27

©HIGH DEFINITION BEAUTY LIMITED GROUP 2016.

we understand that retailing is a huge part of salon business. that’s why our salon retail packages, encased in a beautiful, bespoke display unit, are designed to work hard on their own – so you don’t have to.

REQUEST A PERSONAL SALON VISIT TODAY beautyinhighdefinition.com 0844 801 30 63 info@hdbeautygroup.com

FOR UP TO 3 TIMES SMOOTHER HAIR* AND INSTANT LUMINOSITY

With camellia oil and white tea extract. www.wella.com

*shampoo, mask and oil vs. non conditioning shampoo

Oil Reflecions SP Ad CH.indd 2

02/02/2016 13:38

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MALE GROOMING MARKET ON THE UP THE MEN’S HAIRCARE market is forecast to grow 11 per cent over the next five years to £94 million by 2020, despite the market remaining stable in the UK at £85 million between 2014 and 2015.

The research by Mintel also found men are visiting salons more often, especially for important life events, with 30 per cent of men who use haircare products saying on special occasions they prefer to visit a barber or hairdresser to have their hair styled.

Steve Rowbottom, director and co-founder of Westrow salon group in Yorkshire, said: “We’ve definitely seen an increase in men visiting the salon for a cut or re-style in the run up to a wedding, holiday, stag do, party or even before a night out. Men aren’t as shy as they once were and are happy to spend money on looking good. When it comes to products, men are spending more money on grooming.”

While men’s haircare is going from strength to strength, the women’s haircare market has seen sales decline from £1.4bn in 2014 to £1.39bn in 2015, the research revealed.

Conditioner and treatments are suffering the most in the women’s haircare market, declining by 4.7 per cent in 2015. The drop seems to be down to women moving away from complex haircare routines, with 40 per cent of female haircare product users saying they have styled their hair less frequently in the past 12 months.

Even on special occasions, women prefer to keep it simple, with 65 per cent sticking to their usual haircare or styling products.

Roshida Khanom, senior personal care analyst at Mintel, said: “The women’s haircare category has struggled to grow in value in recent years as savvy shopping behaviours mean women are buying branded products at discount retailers. In addition, when it comes to daytime styling habits, most female haircare users prefer to spend as little time styling their hair as possible.”

CREATIVE HEAD

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American Crew celebrates the Elvis Effect IF YOU’VE GOT Elvis Presley as your King of men’s grooming, you’ve got to do something rather special to unveil him! That’s why American Crew took over legendary jazz club Ronnie Scott’s for a fascinating discussion on Elvis’s lasting impact on men’s style. After an introduction by Lisa Jackson, general manager of Revlon Professional Brands for the UK & Ireland, an expert panel hosted by American Crew’s senior global education manager, Mike Sharkey, came on stage.

There to dissect Elvis’s ever-lasting appeal was stylist and publisher Sascha Lilic; London College of Fashion’s Anthony Sullivan and journalist and author, Daryl Easlea. There was also a sneaky look at the limited edition Elvis styling products, which were showcased by Johnny BaBa of Barber Barber; Nick Taylor of Taylor Taylor Sheffield; Izaak Brading at Mod and Ian Harrold from Attitude (above).

Pro Fiber

by L’Oréal Professionnel already has a loyal following and its fanbase is set to grow with this new addition, Re-Create.

For fine to very fine hair suffering damage, Pro Fiber Recreate plumps locks to create thicker, beautifullooking hair that lasts.

2016

ARE YOU A FINALIST?

Visit creativeheadmag.com on 7 June to see who’s on the Most Wanted short list, and 8 June to see all the It List finalists. Good luck! Want to be part of the action on the Grand Final night? Tickets go on sale 22 June!

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#CHedit MY month

THE KNOW-HOW

AHEAD What June has in store for...

THE INSIDE TRACK ON THE HOTTEST SALON IDEAS

SHELLEY PENGILLY SHELLEY’S SALON

Celebrity stylist Paul Norton has found a key salon time-saver EVERYONE IS A little timepoor nowadays, but celebrity stylist Paul Norton believes salons can make back some of that precious time by introducing a two-in-one system at the backwash.

“In the past, two-in-one products for cleansing and conditioning couldn’t cut it,” he explained. “Either they didn’t cleanse well enough or hair was still tangled after rinsing.”

This is why Paul, whose clients include Robin Wright, Taylor Swift and Natalie Portman, is backing the new JOICO Co+Wash Whipped Cleansing Conditioners.

“The lush, whipped formula means that the product is easy to distribute through the hair, so you need less of it and it takes less time to get that satisfying ‘lathered up’ feeling.”

Co+Wash is sulphatefree and leaves hair soft and healthy. Paul adds: “My clients have also mentioned that using Co+Wash increases the longevity of their colour, too.”

Available in three formulations, RRP £15.95 each, these time-saving products could soon become your new backwash heroes.

L’ORÉAL HOSTS GLOBAL HAIR NIGHT L’ORÉAL PROFESSIONNEL is not a brand that does things by halves, illustrated by its worldwide Hair Fashion Night.

Thousands of L’Oréal Professionnel salons in the UK, US, France, Germany, Brazil and China hosted complimentary styling appointments for new and existing clients who could choose from six hair looks. In East London, a free event was held at the Village Underground where beauty enthusiasts and passers-by could receive expert advice on the best hair colour and cut to suit them. The evening also saw Most Wanted 2015 Hair Icon, Adam Reed, and bloggers Lydia Elise Millen and Lilly Pebbles, discuss hair trends for summer.

UK wins Paul Mitchell prize A UK stylist has scooped the top international prize in the first ever Paul Mitchell Color Outside the Lines competition. Alexandria Garner, from Xandria’s in Lincolnshire, secured the victory, which includes a trip to Paul Mitchell’s The Gathering in Las Vegas and an international Paul Mitchell photoshoot.

With festival season coming up I’m busy preparing for milk_shake’s pop-up salons at Glastonbury and at Cornbury.

There’s so much to do, from building the salon furniture (a little sideline of mine) to creating a salon menu and lookbook. Then I’m off to work backstage at the Wildlife festival in Brighton.

NICOLA CLARKE JOHN FRIEDA

June kicks off with the It List judging, which I always enjoy doing but it can be difficult as the standard is so high. I’m then spending a few days in the salon, which I like as I enjoy seeing my regular clients. It’s then on to The Coterie in Leeds, where I’ll be talking about my session and editorial work!

KEITH HALL MBE: 1921 – 2016

KH Hair founder, Keith Hall MBE, has passed away at the age of 94. Keith’s hairdressing career spanned several decades, spearheading revolutionary concepts such as the unisex salon, the salon franchise format and the opening of one of the UK’s first dedicated hairdressing training academies.

After serving in the Royal Air Force during the Second World War, Keith entered the family salon business and set out to update hairdressing across the East Midlands.

In 1968, he recruited Stephen Messias from Sassoon to be his art director, and the duo began building pioneering educational programmes.

Keith retired in the 1980s, but he remained close with the managing directors of the now 22-strong salon group, Tim Fee and Stephen’s son Darren Messias.

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NOW AVAILABLE IN THE UK Clipper GP80 • Unrivalled Japanese Tempered Blades and Patented Technology • Superior Linear Motor, Hi-Tech X-Taper Blade and Incredible Performance Specially designed Japanese blades firmly catch and cut the hair

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1hr

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Clipper

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GP80

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For further details and pricing, please contact Barber Blades on 0800 644 0234

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Continuous, maximum power, cordless cutting

40Usemin min Use

Nickel-Metal hydride (NiMH) battery Continuous, maximum power, cordless cutting

13/05/2016 10:58

Take the party anywhere with d:fi, the relaunched range from Revlon Professional Brands that’s all about finished looks that last the whole night through.

Mirrorsmooth from Paul Mitchells’s Awapuhi Wild Ginger range includes the KeraReflect blend to reduce frizz, protect against thermal damage and leave megawatt shine.

RRP FROM £10.95 020 7391 7440 dfihair.com

RRP FROM £7.95 0845 659 0011 paul-mitchell.co.uk

Ensure colour clients are treating themselves to Olaplex at home as well as in the salon – the No.3 Hair Perfector helps strengthen hair between services.

RRP £30

sarah@starqualities.com

olaplex.co.uk

Eyebrows in need of TLC? Suggest SOS Balm from High Definition, a rescue go-to for the delicate brow area after a treatment. It doubles as a lip primer, too.

RRP £14

0844 801 3217

We all know that lots of women are big buyers of men’s products too, ensuring the guy in their life is using the right stuff. Well, for any clients concerned about their other half’s hair getting a bit thin on top, Aveda has the answer. Hot on the heels of its adored Invati range comes Invati for Men, a twostep system that helps improve the look of thinning hair.

Sometimes, size does matter...

RRP SHAMPOO £25.50, SERUM £45 0870 034 2380 aveda.co.uk

Tell clients craving volume about the Half Wig by Balmain Paris Hair Couture.

Containing two flexible combs, it comes in nine multi-tonal shades and has MemoryHair technology.

RRP £89.95 01323 842288 balmainhair.com

Bondpro+ from Goldwell works to strengthen and protect hair during colouring, reducing breakage without affecting the final result.

Clients get great colour, and healthier, nourished locks.

IN-SALON SERVICE 020 3540 1200

beautyinhighdefinition.com

goldwell.com

Bumble and bumble’s iconic Surf Spray has been reimagined – welcome the Surf Foam Spray Blow Dry. It’s part mousse and part salt spray for a beachy yet polished texture.

RRP FROM £9.50 0808 281 0234 bumbleandbumble.co.uk

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Get vacation-ready with this must-have hair kit from Affinage, including hand-picked products from the Kitoko range, all packaged in a free stylish bag.

RRP £23.40

01794 527111

asphair.com

The Davines More Inside Shine Wax is perfect for a polished, textured finish with no excess residue for a sleek, glossy and lightweight finish.

RRP £15.60 020 3301 5449 davines.com

CREATIVE HEAD

19/05/2016 14:57

#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE MONTH

FOR THE UK’s millions of fine-haired clients, volume is number one on the “hair wants” list. So welcome the all-new volume superheroes from Bed Head by TIGI, putting the power of big and bold right into your (and their) hands. The Fully Loaded range features Uploader technology in its Massive Volume Shampoo, giving hair ‘volume memory’ as its blow-dried, so that the volume created is remembered throughout the day.

The Volumizing Conditioning Jelly swells hair, while Big Head Volume Boosting Foam and Full Of It Volume Finishing Spray boosts volume even more then sets it in place. Big is better, so #MAKEITMASSIVE.

RRP FROM £13.95 0844 844 0944 bedhead.com

IT’S ALL ABOUT... COLOUR Go bold with the Rock Candy collection from Joico’s Color Intensity line – intensely concentrated pigments are spot on for over-thetop hues that last about 15 washes.

Scandi blonde your salon’s hottest trend?

Then tell clients about Osmo’s Silverising Violet Mask coming in a brass-banishing 1200ml tub!

RRP £11.95 0845 071 2326

RRP £17.80 0141 812 5000

joicoeurope.com

osmo.uk.com

CREATIVE HEAD

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#CHedit

R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I enjoy the artistic expression in the trade.

Hair is an art and I like making people happy too, be it through a good cut or a simple conversation. And you never stop learning.

When I was training, I did a set of foils in different patterns around my mannequin but my instructor failed me. I thought I‘d done a good job, so I asked him why I failed.

He said: “if you were perfect, you wouldn’t be here.” That has stuck with me ever since.

SANDRA PEROVIC

AGE: 22 SALON: BOND’S GENTLEMEN’S BARBERSHOP, BOURNEMOUTH WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I’ve just won the Global American Crew All Star competition, a prize of $10,000 (£6,900) and a week-long all expenses paid trip to Paris, learning and shooting with American Crew founder, David Raccuglia – he was so inspirational! In Canada, I’ve also won two Mirror awards and placed in the top five in the newcomer category for the Contessa competition, two years in a row, and I placed in the men’s semi-finals there, too.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? I would love to do photoshoots for a living, I enjoy the creative freedom it offers. They’re so versatile, there is never a dull moment. I feel like I could shoot forever without getting bored of it!

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I see myself being an educator. I can’t stress how important education is; it helps shape us. I would love to help the next generation learn and strive to succeed in all aspects of the industry.

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CREATIVE HEAD

18/05/2016 16:30

NEW

A revolutionary 3 STEP hair strengthening system scientifically formulated with OSMO® Fibre Bond Technology, designed to be used in combination with any professional salon colour or bleach formula.

• Helps strengthen the hair from the inside out • Minimises hair damage/breakages • No compromise on development time • Results in optimum colour quality every time Professional Hair Strengthening System www.osmo.uk.com

#CHedit

Inside story THE CHAPEL TUNBRIDGE WELLS THE FIRST SALON in The Chapel’s three-strong group, this Kent favourite has enjoyed a stunning makeover that focuses on colour and education.

Welcome, then, the informative and artistic ‘workshop’ environment for its colour studio, designed and furnished by interior design agency, In House Junkie. To give the studio a communal warmth and inclusive vibe, it sourced a rustic workbench, a centrepiece now hosting a plethora of artists’ tools and accessories. Fuse that with artist Haydn Cornner’s interpretation of The Chapel’s ‘Know Thyself’ message in a bespoke, hand-painted piece that ranges from colour charts to pop-art, and it’s clear it has been transformative. “We believe the longest-standing hurdle in the colouring process has been the language barrier and education gap,” explains Jimmy Goodwin, customer communications manager at The Chapel. “Now we hope it’s an easy and involving experience. Whether it’s down to the minor changes such as new refreshments every few months, music choice, layout or design, we like to make sure an appointment doesn’t become predictable.”

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31.08.2016 29/04/16 13:13

THE BUSINESS EDIT FROM INSIDE

THE SALON

JANE WILLIAMS AND VICKI MEREDITH REED HAIR

The way salons set their price structures really interests us. As co-owners of a salon for nearly 10 years, we’ve recently had a big overhaul of the way we charge our clients. We now charge for time and not services. Men want to spend more time in the salon and colouring is so much more creative now – women want more than just highlights. By booking time, they can have what they like with no hidden extras. Obviously we didn’t want our stylists or business to lose out, so our starting point was our busiest stylists. We calculated their takings on 80 per cent capacity and then broke this up into hours. For example, a women’s cut and finish is usually an hour, while a gent’s is 45 minutes. When broken into 15-minute chunks, a man pays the same, time wise. We started this in January, and the feedback we’ve received has been amazing!

DO SALON PRICES DISCRIMINATE BASED ON GENDER? IN THE LIGHT of the recent BBC Identity campaign – which included a piece on salons charging different prices for the same services for men and women – the spotlight has turned on owners and managers to consider their pricing, and what message it may convey.

A recent NHF survey found the vast majority of member salons – 84 per cent – still split their price list by gender, although nearly a fifth (18 per cent) admitted that clients had asked why services were priced differently.

According to the Salon Services Beautiful Britain Report 2016, the average cost of a male cut was £11; it was £25 for a woman.

The NHF argues that salons could be more open and transparent with clients about why prices sometimes vary. “We are seeing a definite trend towards men paying higher prices as they are now asking for services such as full colour, highlights or perms, which have historically been more commonly requested by female clients,” says outgoing NHF president, Paul Curry. “These services take longer to do, use more products and require more skilled and experienced stylists, which is why salons charge higher prices for them.”

The NHF also found nearly 85 per cent of salons hadn’t considered the possible benefits of having a gender-neutral price list. “By not being open on price, salons leave themselves vulnerable to claims of discrimination. As attitudes change, actively promoting your price list as being gender-neutral can be a great marketing point,” he concluded.

However, Laundry’s Mitchell Wilson argues “socioeconomic” challenges, as well as tradition, drive prices. “Would all salons like to charge more for men? Absolutely! And could they charge less for women? Absolutely not!” he says. “The time and skill level is often identical for both genders and styles merge and change, but the point of difference comes down to what people will pay.”

He also states that environment plays a part – women who want shorter hair and some men might not favour the “laddish” environs of some barbers. “It’s about it being their space that they pay a little extra to occupy,” he says.

Different prices date back to separate hair salons and barbers, with the latter offering lots of clipper work, which cuts down on time and costs. “Now salons can cater for men and women equally and we have men’s hairdressing using mostly scissors,” says Bryn Wilkins at Easton Regal. “You can justify charging guys less when they come in every couple of weeks but it can take just as long to cut a man’s hair as it does a woman’s.”

Indeed, a consensus seems to be growing around charging by time spent. At 2015 Most Wanted Business Thinker Caroline Sanderson’s new Preening Pod, a make-up and style bar, they work on men and charge for time. “Often salons are doing services like gents and kids at too low a price, so by using time slots as a guide you know all your services are equally profitable,” she explains.

“It’s never been questioned by clients.”

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CREATIVE HEAD

18/05/2016 16:25

#BusinessEdit

CALL FOR SALONS TO LINK WITH TOURISM OVER VAT

SALONS WARNED OVER LIVING WAGE THE NHF is to make the case for restraint in any future increases in the National Minimum Wage (NMW) and National Living Wage (NLW), as the Low Pay Commission has started consulting with employers, unions and others about wage rates for 2017-18.

The Commission recommends to government what NMW and NLW rates should be, with ministers normally accepting its recommendations.

NMW rates are set to go up this year from October but, from next year, the rates for both the NMW and the NLW will be set from April.

The Commission has begun a consultation that will run until the end of July, including holding events around the country where salons will have an opportunity to meet commissioners to discuss the effect wage increases are having on them. The Commission has said it is particularly interested to examine what effect the introductory NLW rate of £7.20 an hour has had.

The NHF’s anecdotal evidence is that the impact of the new wage on salons, so far, appears to have been relatively limited. In most salons, stylists aged 25 or over are normally already running a full column and therefore should be earning above the NLW anyway.

Hilary Hall, chief executive of the NHF, said: “Alongside the Commission’s consultation, the NHF will be running its own consultation with members and, from there, submitting evidence. But we also encourage salon owners who want to make their case direct to the Commission to do so, as the more evidence the Commission has in front of it, the better,” she added. Full details on the visits can be found at gov.uk/government/organisations/low-pay-commission

AN NHF MEMBER has urged salons to join forces with tourism businesses to press the case for VAT reform.

Neil Brewer, owner of Enhance Hair & Beauty in Burnham-on-Sea, Somerset, lobbied his local Conservative MP, James Heappey, about the benefit of a variable rate of VAT for hairdressing, arguing a more flexible system would better support small, labour-intensive businesses such as hairdressing salons.

Neil said: “If it is unfair for tourism, it’s unfair for us. I think it’s time salons and the industry as a whole made a bit of noise about this to their MPs. I wonder too if, as an industry, we should look to join up with tourism companies to give us a more powerful, joint voice.”

The British Hospitality Association has for some time been lobbying for government to introduce a five per cent rate of VAT on visitor accommodation and attractions, arguing that paying the full 20 per cent VAT puts the industry at a competitive disadvantage to Europe.

HAIR LOSS GROUP LAUNCHES

NHF appoints new president SCOTTISH SALON OWNER Agnes Leonard is the new national president for the NHF, taking over from current president Paul Curry.

Agnes (pictured left), who is owner of Croppers Hair Studio in Dundee, will be the NHF’s first female president. “Being president of the NHF is a huge responsibility but also a huge honour,” she said. “Paul has been an excellent president for the past twoand-a-half years and will be a hard act to follow. The industry has come through some difficult times in the past few years and, with prices and wages rising, there are going to be many challenges salons will face.”

Ian Egerton, owner of The Stress Exchange in London, has been elected as vice-president, taking over the role from Agnes.

A NEW BODY, the Association of Registered Trichologists (ART), has been unveiled.

Led by TrichoCare Consulting, it will be a membership organisation for those with an ITEC Level 4 certificate in trichology.

The aim is for ART to be an independent professional body for trichologists, and act to promote and develop trichology services, quality and standards within the UK and beyond. There will be a range of membership levels, from student to fellow, dependent on qualification and level of experience, as well as a corporate membership category.

The cost of membership has yet to be fully confirmed and the intention is also to set up a central ART register.

For more information and to join the NHF, call 01234 831965 or visit nhf.info CREATIVE HEAD

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18/05/2016 16:33

#BusinessEdit MATTIA ESPOSITO TAYLOR TAYLOR LONDON EDUCATION

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! WHAT’S UNIQUE ABOUT YOUR NEW TRAINING PROPOSITION? Each course is completely bespoke, so we’re not following the normal step formula of training courses.

Each programme will be created after a consultation and be adapted to the level of the hairdresser/ requirements and what they would like to focus on. We can also visit you in your own salon, or clients are invited to us, or even at one of our affiliate academies.

The Taylor Taylor London Education has been created with a clear course directive to not only inspire hairdressers to learn and develop new techniques, but also to enable them to identify and translate those future trends for themselves and their clients back in the salon. In essence, we wish to inspire, not to copy.

WHO’S ON THE TEAM? There is a core team – including myself, Maria Galati, Jane Stacey and Michael Kelly – but because of our collective of talent, we will match the team to fit the course and the requirements of the salon and its clients.

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ANDREW COLLINGE

You invest heavily in team training. How can salons develop their teams more effectively?

@BuildYourSalon I would advise salons that are training their own staff for the first time to choose a provider offering good commercial and practical experience with tutors who are practising hairdressers.

Where do you get your never-ending stream of inspiration?

@misterhaircare Working with talented hairdressers helps to inspire me – whether you are competing against them or motivating a team. Working alongside my wife, Liz, on This Morning was a very exciting opportunity. At the time it was a new direction for TV and it was the early days of television makeovers; I was styling the hair and Liz was doing the make-up. I can’t over-emphasise how much Liz has helped me through everything, giving me strength and motivation.

What’s been your proudest achievement so far?

@easydryintl Following in the footsteps of my father, building on his success. I have a team of fantastic people and I’m proud that my son, Charlie, is moving the business in a new and exciting direction.

There been so many changes in this industry – what has been the best and worst?

@radianthairc Creative colour work as the norm has been a significant change for the better. I fear more red tape for apprentices and their employers could be for the worse.

What’s the best piece of advice you’ve ever been given?

@lauren_clox During my apprenticeship at MichaelJohn, I was advised by Michael Rasser to learn how to dress long hair. I was then fortunate to learn from the best, assisting Robert Lobetta on shows and shoots.

Next issue: Zoë Irwin Email Amanda@alfol.co.uk or tweet @creativeheadmag

IN THE BAG

WHEN THE 5p charge for plastic carrier bags from large retailers was introduced last year, many salons took the opportunity to re-evaluate their own bags. “We made the move from plastic to paper bags a while ago but to have these branded is quite costly,” explains Ross Charles, from York’s Ross Charles. “So we decided to buy plain, stylish boutique retail bags online, adding our own salon logo and URL printed on a good quality sticker that’s made locally.”

CREATIVE HEAD

18/05/2016 16:34

#BusinessEdit

LIFE LESSONS

TO BUY OR TO EXPERIENCE – THAT IS THE QUESTION

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

PAUL EDMONDS

PAUL EDMONDS, LONDON I RECENTLY NEEDED to purchase a gift for bought the bag in several different places. my partner. She had dropped the hint that she When I got home I discovered I could have wanted a small bag to use when going out in bought it online. However, I chose not to the evening, but that was all I had to go on. because I wanted the advice, guidance and, I decided to visit a major, high-end retailer more importantly, the buying experience that where I felt sure that a hapless man such as a perceived expert should provide.

I would receive all the help that I required.

A haircut is what we call a ‘me too’ product.

How misguided was I? After 30 minutes You can buy a haircut from about 40,000 of wandering around the bag department salons and countless mobile hairdressers. picking up, inspecting and putting down likely But what makes a customer return and spend purchases, I left the store having been offered their hard earned money over and over again advice by not a single one of the languishing is the buying experience. sales assistants. I even had to take photos of I get the chance to visit many salons, all two possible purchases to send to my daughter of which provide lovely haircuts but, sadly, I for advice. “Both are beautiful,” she replied, rarely come across a salon that is offering a “so go with your heart”. I had a favourite, so unique buying experience. I recently visited returned to the store to attempt a purchase. a salon where the restroom was not only I selected the bag and then searched for beautifully decorated, but it also boasted a TV somewhere to pay. I walked to one desk – playing videos of Liberace, which customers above which was a sign instructing me to “pay could watch while ‘suitably installed’. here” – to be greeted by… no one! I eventually They could also avail themselves of gave up and went to another desk where I was the black toilet paper. Yes, black toilet greeted by... you guessed it, no one. paper! I know the salon does fabulous Eventually I found someone and bought haircuts, but then I would expect nothing what I considered to be a very expensive bag. less. But the restroom – that was an “Does it come in a box?” I asked. “No,” was unexpected experience! the sullen reply. “It’s a gift, can you wrap it for People buy experiences. But not only that; me, please?” I ventured. “No,” was the reply, like me, people share their experiences with again. So I left with a beautiful DKNY bag others, both good and bad – and that is how ungracefully stuffed into a plastic bag! businesses can succeed or fail.

I left the store feeling unappreciated, unvalued and more importantly angry and PLEASE GIVE KEN FEEDBACK disappointed. Why am I telling Email him directly on KenW@365Hair.com you this? Because I could have

CREATIVE HEAD

33_KenWest June.indd 1

Find your niche. I’m a people pleaser and hairdressing is the perfect way to make people happy.

Nurture new talent. Share professional knowledge and experiences so they become an extension of your brand. We invest in education to ensure we hit our goal – to meet customer expectations first time. It’s something we’ve implemented for the launch of our Battersea salon next year.

Keep looking at your market. In Knightsbridge in the past 10 years our clientele has changed, and we’ve adapted our business proposition. Always pay for good financial advice too.

The business side is as important as the creative.

Staying on top of the numbers allows you to do more interesting work that doesn’t always generate income.

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17/05/2016 11:28

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17/05/2016 11:32

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MASSIVE CLIENTS CRAVING XXL HAIR? GIVE THEM THE NEW FULLY LOADED RANGE BY BED HEAD BY TIGI

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LOAD ʼEM UP The Bed Head FULLY LOADED Massive Volume Shampoo and Volumizing Conditioning Jelly are the first steps to give hair bucket-loads of oomph.

The shampoo uses TIGI’s exclusive and innovative UPLOADER technology to give volume you can see and feel. It gives hair volume memory as it’s blow-dried, so all clients have to do is push or scrunch their hair back up to rebuild the shape. After pumping hair up with the shampoo, thicken it with FULLY LOADED Volumizing Conditioning Jelly. It’s packed with moisturising benefits and swells the actual fibres of hair, making them thicker.

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19/05/2016 15:02

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Perfect for fine hair, this new product not only preps hair for long-lasting, textured styles, but also gives fibreon-fibre friction to create thicker-looking hair. Once hair is loaded with all the volume it can take, the final step is to lock it in place with FULL OF IT Volume Finishing Spray. This provides firm, flexible hold to keep every bold and brave style intact.

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Wednesday 28 September 2016 Throw your doors open to the public for a unique experience evening filled with fun, education, product testing, hair DIYs and stylist expertise

Sign up now at creativeheadmag.com/store Only 100 salons can participate – first come, first served!

A UNIQUE LIVE EVENT BROUGHT TO YOU BY

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19/05/2016 10:35

Photography by 93ft.com

BIG IDEA

LAUNDRY CAFE

SHEFFIELD SALON Laundry, the Most Wanted Best New Salon of 2014, is already a firm favourite with stylish South Yorkshire folk. But co-founder Mitchell Wilson has never looked at his shop as just a salon, and to prove it he’s opened Laundry Cafe with his co-founder Nick Clark from design agency 93ft. So what, you might think; other salons have little coffee spots inside? But this is no tiny table for a tea cup – the front-ofhouse section has been completely transformed. This is a 20-seat space offering Climpson & Sons coffee, artisan tea from Teapigs and Libby Limon cold press juice to entice customers in. “Coffee is an important part of our brand now. We use it for client loyalty and to drive business,” explains Mitchell. “We offer one free beverage per service to clients, then we have a variety of loyalty options based on spend and frequency of visits. These are constantly evolving, but we try to aim them at getting new people in the door, such as free coffee for three friends.

The cafe is a good place to come and check out the salon as some people find it pretty scary going to a new hairdresser.” Coffee cups are designed and branded, as are the juice bottles. And not only are the cold presses super tasty, but they will also help encourage brighter eyes, stronger hair and glowing skin. Ours is a Root Juice please! Oh, and maybe a slice of cake, too...

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CREATIVE HEAD

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#CHedit

CREATIVE HEAD

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17/05/2016 11:40

L’ O R É A L COLOUR TROPHY

GAME OF

TONES

THE HEAT IS ON! HERE ARE THE GRAND FINALISTS FOR THIS YEAR’S PRESTIGIOUS L’ORÉAL COLOUR TROPHY AWARDS IN ALL THEIR TERRIFICALLY TINTED TRIUMPH! CAST YOUR EYE OVER THE L’ORÉAL COLOUR TROPHY, MEN’S IMAGE AWARD AND STAR AWARD FINALISTS DOING BATTLE ON 13 JUNE AT THE INTERCONTINENTAL HOTEL AT LONDON’S O2 AND SEE IF YOU CAN SPOT THE ULTIMATE WINNERS. LET BATTLE COMMENCE! 38

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17/05/2016 11:42

NORTHERN IRISH

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Riah Hair & Beauty, Belfast

Peter Mark, Lisburn

Peter Mark Training Academy, Belfast

Peter Mark, Arthur Street, Belfast

Andrew Mulvenna Hair, Belfast

SCOTTISH

Chaplins, Falkirk

Romuald SA, Bryony Quate Elderslie, Hairdressing, Edinburgh

Concept Hair & Beauty, Glenrothes, Fife

NORTH EASTERN

House Of S, Wickersley, Rotherham

Cutting Room Creative, Chapel Allerton, Leeds

Vanilla By Sara Barlow, Sheffield

Unique, Beverley

Patricia McGowan, KH Professional, Strabane

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Linton & Mac, Aberdeen

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Conrad Blandford, Sheffield

Peter Mark, Ballymena

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

McKenzie Hairdressing, Newton Mearns, Glasgow

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Caitlin McIlhatton, Bubbles Boutique, Kirkcaldy

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Conrad Blandford, Sheffield

Emma Church, Hays Salon, Hull

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NORTH WESTERN

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Royston Blythe, Shrewsbury

Rueben Wood Creatives, Manchester

Harrison Hair Studio, Liverpool

Trevor Sorbie, Manchester

The Boutique Atelier, Ellesmere Port

MIDLANDS

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Michelle Lawley, Wolverhampton

Nashwhite, Warwick

Royston Blythe, Wolverhampton

Black Sheep Hair, Sutton Coldfield

Umberto Giannini Selfridges, Birmingham

EASTERN

Browns, Stony Stratford

Kennady’s, Ingatestone

Reds Hair Company, Ross-on-Wye

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Vae Hair, Diss

Embassy Hair, Newcastle-under-Lyme

Pearson Clark, Frinton-on-Sea

Image Barber, Bedford

Raymond Bottone, Brentwood

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Serafina Giacobbe, Sally Montague Hair, Ashbourne

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Hannah Clague, Reds Hair Company, Ross-on-Wye

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Mollie Cavell, The Gallery Haircutters, Norwich

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#LCT16

SOUTH WESTERN

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Blushes, Gloucester

AKA Professional Hairdressing, Bristol

Blushes, Cheltenham

Blushes, Cirencester

SOUTHERN

KJM Salons, Fleet

Simon Webster Hair, Brighton

Saks Kings Hill, West Malling

LONDON

Trevor Sorbie, Covent Garden

The Chapel, Islington

Blushes, Cirencester

Amie Garnett, The White Room, St Peter’s Port, Guernsey

Toni&Guy, Guildford

Electric Hairdressing, Brighton

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Sinead Kelly London

Laura Leigh Hair & Beauty, Cheltenham

L’ORÉAL MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY AWARD

Headmasters, Brighton

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Rush Centrale, Croydon

Urban Retreat, Knightsbridge

Headmasters, Great Portland Street

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Oliver Harper, Toni&Guy, Bournemouth

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Grace Dalgleish, Brooks+Brooks

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17/05/2016 11:43

FORM A LIFELONG BOND

BONDPRO+ BY GOLDWELL IS KEY TO BEAUTIFUL, HEALTHY HAIR AND A CLIENT RELATIONSHIP THAT LASTS

YOUR CLIENTS LOVE their colour, but they don’t love the way the colouring process can sometimes leave their hair looking dry and dull. So what if adding two more steps to the process could change that?

The new BONDPRO+ by Goldwell does exactly that.

BONDPRO+ works to strengthen and protect the hair during the colouring process, reducing breakage and boosting resistance without affecting the colouration or bleaching outcome. Hair is left healthier, revitalised and deeply nourished as well as being gorgeously coloured.

Designed to work in tandem with specific Goldwell products, BONDPRO+ is an innovative two-step system that leaves hair looking better than ever.

STEP 1: Mix BONDPRO+ Protection Serum with the colour product and apply to client’s hair. The highly concentrated serum prevents hair breakage by penetrating deep into the hair, protecting fibre from within.

STEP 2: Apply BONDPRO+ Nourishing Fortifier after rinsing out the colouring service and before shampooing. The rich, intensive treatment reinforces the bonds in the hair, leaving the hair fibre strengthened and deeply nourished.

Spend some bonding time with your clients today with BONDPRO+ by Goldwell.

To find out more, call 020 3540 1200 or visit goldwell.co.uk 42

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CREATIVE HEAD

17/05/2016 11:45

CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD

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17/05/2016 11:45

Catch

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CREATIVE HEAD

17/05/2016 11:47

CR EATIV E HE AD AD VE RT OR IAL

a wave

Give clients surfer style this summer with Cloud Nine’s Waving Wand and Magical Quick Dry Potion

THE TOUSLED TRESSES of Gigi Hadid and Olivia Palermo are what every girl wants in the summer months – and you can show clients how easy it is to get surfer-style beach waves at home with the Cloud Nine Waving Wand and Magical Quick Dry Potion. The award-winning barrel allows you to create super-smooth curls while being kind to hair, as you can choose the perfect level of heat. And a handy stand means you can rest the wand on a level surface without worry. So use this step-by-step and get your clients ready for summer!

Step one: Prep the hair with a mousse or setting lotion Step two: Take small sections and wrap the hair around the wand, holding it vertically or horizontally to create different waves

Step three: Make sure hair is completely cool before touching the curls Step four: Drop the curl into your hand and scrunch or pin curl Step five: Depending on how curled your client wants their hair, use your fingers to dress the curls or a brush to soften the look, then set with hairspray

Lifeguard duty Clients can keep their gorgeous beach-ready look safe without the worry of heat damage with the Cloud Nine Magical Quick Dry Potion. This magical wonder protects hair against damage from styling while reducing drying time by an average of 50 per cent with a mix of light and weightless conditioners. But it doesn’t stop there; the potion also features anti-static and anti-frizz properties to ensure hair is smooth, silky and under control. The 50ml size is a holiday essential as it has a UV filter to combat sun damage – make sure your client doesn’t go without it!

TIME-SAVING TIP!

The Cloud Nine Waving Wand can also be used to add volume to the roots.

Simply wrap sections of hair around the wand and direct the hair up and pull back.

Get your wave on this summer with Cloud Nine.

Call 0845 200 3563 or email info@cloudninehair.com CREATIVE HEAD

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Scene Kelly Scott

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

SYMPOSIUM

AS LOCATIONS GO, you’d be hard-pressed to beat Barcelona. Lapped by the Mediterranean, it’s a city that never fails to excite the senses, making it the perfect host for Redken’s Symposium Tour 2016. The three-day event kicked off with model and Redken muse, Amber Le Bon, on the decks and an adrenaline-fuelled grand opening that left the audience in no doubt about what it had to look forward to: fun, education and lots of passion.

The second day opened with Redken guest artists Adam Browne, Jenny Karlsson and Brayden Pelletier taking attendees on a world tour of colour; before giving the stage to Teresa Mockler, Kelly Scott and Toby Meyer, who revealed how to nail a consultation. Day three was all about trends and design with Daniel Golz, Stefano Santoro and Marco Arena explaining how to translate runway trends for the salon, while Sam Villa, Ludovic Beckers and Gary Russell thrilled with their techniques to wow clients.

It was then on to an evening of tapas and sangria in the Catalonian capital.

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Sam Villa and Amber Le Bon

Sun, sand &

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Adam Browne

Toby Meyer

Brayden Pelletier

Teresa Mockler

Amber Le Bon

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Simon Woodroffe Tamara Lohan

A FAVOURITE PORT of call for Bardot, Beyoncé and billionaires, the exquisite Sardinian resort of Costa Smerelda was the perfect setting for L’Oréal Professionnel to welcome its elite Portfolio members. The weekend of lavish entertainment and inspirational business thinking was hosted by Omar Hajeri, managing director of L’Oréal Professional Products Division, and Monica Teodoro, general manager of L’Oréal Professionnel. Guests enjoyed the company of entrepreneurs such as YO! Sushi’s Simon Woodroffe OBE and Tamara Lohan MBE of boutique hotel guide Mr & Mrs Smith, and heard how engineer-turned-fashionista Patrick Grant resurrected the Savile Row tailor Norton & Sons. They learned the latest in digital thinking from Alex Hunter, formerly of Virgin Group, as well as enjoying boat trips, beach excursions and a closing bayside dinner party with DJ and dancing. And after all that, guests were transported back to the UK in a privately hired plane, laden with gifts of Sardinian food and wine. Now that’s how you do jet set…

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Alex Hunter

Patrick Grant Omar Hajeri

Monica Teodoro

LA DOLCE VITA

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Ky Wilson

MEN OF

Dan and Robert Rix

Charles Jeffrey, Richard Mortimer and John Vial

the hour

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A THOROUGHLY good-looking Coterie, in association with American Crew, debated all things men’s fashion and grooming. Father and son duo, Robert and Dan Rix from The Company of Master Barbers in Southport, kicked off with brilliant anecdotes brewed from 50 years’ worth of experience. They display as many as 500 products in their seven shop windows and shared impressive retail figures (the record is £451 on product alone!). Then Ky Wilson – session stylist, salon owner and street-styling maverick – had the audience enraptured as he showed footage of his pop-up salon exploits, before explaining how he gravitated towards men’s hair. The grand finale was a fashion-forward trio – up-and-coming menswear designer Charles Jeffrey, session legend John Vial and Ponystep founder and British Fashion Council member, Richard Mortimer, to talk club culture, street fashion and how grooming fits into the male catwalk resurgence. And if that wasn’t enough, every guest walked away with an American Crew goodie bag that celebrated the brand’s link up with the King of men’s grooming, Elvis Presley.

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LOOKING FOR NEW CLIENTS? ENSURE YOU’RE IN OUR

FREE SALON DIRECTORY Find/add your salon and enhance your details with: • your opening hours • the services you offer • the brands you stock • photos of your work And it’s all ABSOLUTELY FREE! Sign up now at

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WANT EXCITEMENT? PASSION? INSPIRATION?

! y a w s i h t k l a W

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g in r e t t li g ONE MOMENT CAN CHANGE

everyt hing

A SINGLE MOMENT can put you on a new course that changes… well, everything! Back in 2015, Anne Veck was new to Revlon Professional and was a guest in Rome to witness the incredible global Style Masters event. Unfortunately, the UK had no finalist to cheer for, in that or the American Crew All Star Challenge. No UK entrant had ever made it through to the grand final of either contest. But a spark in Anne was lit – maybe, just maybe, next year.

Fast forward to April 2016. The setting? Paris, the City of Light. An astonishing 4,400 attendees are celebrating the global finals of Revlon Professional’s Style Masters and the American Crew All Star Challenge. For the first time, the UK has a finalist in each – Anne Veck has made it to Style Masters, while 22-year-old Sandra Perovic from Bond’s Gentlemen’s Barbershop in Bournemouth is jostling for victory in the American Crew All Star Challenge.

There’s electricity in the air, a current of possibility…

Both contests are laser-focused on styling – there’s no colour here. Each competition offers something unique – a cash prize to each winner. A generous €10,000 (£7,900) to the Style Masters winner; $10,000 (£6,900) to the All Star Challenge victor. And both of those prizes came home to the UK, an illustration of the creativity, determination and support from the home Revlon Professional team to illustrate just what is possible with this partner, in your salon or barbershop and on an international stage. With Revlon Professional and American Crew by your side, what could you be celebrating next year?

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“I’M THRILLED TO HAVE WON THE GLOBAL AWARD IN THE BIGGEST HAIRDRESSING COMPETITION IN THE WORLD! MY TEAM OF OXFORD AND BICESTER HAIRDRESSERS SUPPORTED ME IN PARIS AND WE CAME THROUGH AGAINST NINE OTHER NATIONAL WINNERS BEFORE AN AUDIENCE OF MORE THAN 4,400 PEOPLE. REVLON PROFESSIONAL ORGANISED THE MOST AMAZING EVENT AND I’M DELIGHTED TO HAVE BEEN PART OF IT!”

Anne Veck, Anne Veck Salons, Oxfordshire

“WINNING THE UK AND IRELAND CHALLENGE WAS AN ABSOLUTE SHOCK TO ME, BUT THEN GOING ON TO WIN THE AMERICAN CREW GLOBAL ALL STAR CHALLENGE BLEW MY MIND. THE WHOLE EXPERIENCE OF THIS COMPETITION IS FANTASTIC AND THE WEEK IN PARIS WAS EXHILARATING”

Sandra Perovic, Bond’s Gentlemen’s Barbershop, Bournemouth Am Crew Insert2.indd 5

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CR EATIV E HE AD AD VE RT OR IAL

“WE ARE ELATED WITH THE UK AND IRELAND̓S DOUBLE WIN, GLOBAL STYLE MASTERS AND GLOBAL ALL STARS, AND I CANʼT WAIT TO SEE WHAT WE CAN ACHIEVE NEXT YEAR. SANDRAʼS DRIVE IS REMARKABLE AND ANNEʼS ENERGY IS SO INSPIRING – WE ARE DELIGHTED TO HAVE HER AS AN AMBASSADOR FOR REVLON PROFESSIONAL”

Lisa Jackson, general manager, Revlon Professional Brands

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WHERE COULD YOU GO

in 2017?

THIS IS JUST THE BEGINNING – AS REVLON PROFESSIONAL AND AMERICAN CREW CONTINUE TO EXPAND AND IGNITE IMAGINATIONS ACROSS THE UK, THE POSSIBILITIES ARE ENDLESS

THE REVLON PROFESSIONAL Style Masters event is one of the largest on the hairdressing calendar. This year 4,400 attended – next year will be even bigger and you could be there to witness the passion, the excitement and the creativity.

In Paris, the UK was invited to stage a show on the phenomenally long catwalk as the guest artist country, which inspired the creation of the Revlon Professional Pro Masters Team – Robert Masciave, Anne Veck, Rae Palmer, Thomas Hills, Michelle Griffin, Steven Smart, Paul Meekin and John Morrison, ably assisted by American Crew ambassadors Johnny BaBa and Dan Rix. The huge crowd was spellbound by their Game of Thrones-themed presentation, with a wardrobe featuring archive pieces from the TV favourite, curated by super-stylist Bernard Connolly.

It was a brilliant illustration of what the UK, together with Revlon Professional Brands, can do on a global scale.

And with Elvis Presley unveiled as the King of men’s grooming for American Crew, there’s never been a better time to build up your barbering business. It’s the perfect fit: a true style icon, alongside an iconic grooming brand.

No guts, no glory – change it up and see where life takes you. The time is now…

Want to be part of a winning team? Be inspired by Revlon Professional and American Crew, contact customerservice.uk@revlon.com or 020 7391 7440, visit revlonprofessional.com or Americancrew.com

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The Barone styling chair, courtesy of Takara Belmont

WANT TO FILL THAT EMPTY CHAIR?

MAKE SURE YOU’RE IN OUR SALON DIRECTORY

FREE

Find/add your salon and enhance your details with: • your opening hours • the services you offer • the brands you stock • photos of your work And it’s all ABSOLUTELY FREE! Sign up now at

layeredonline.com/mysalon 050-051_LayeredSalonDirectory.indd 3

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THE

STARS WILL SHINE

BE PART OF HAIRDRESSING’S MOST SPECTACULAR NIGHT OUT

MOST WANTED AND THE IT LIST AWARDS GRAND FINAL

05/09/2016

Guildhall, London • Doors open 7pm

event

2016

@creativeheadmag #MWIT16

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TICKETS ON SALE 22 JUNE REGISTER FOR GRAND FINAL ALERTS AT CREATIVEHEADMAG.COM SINGLE TICKET £220 (PLUS VAT)

•

TABLE OF 12 £2,400 (PLUS VAT)

LIMITED NUMBER OF VIP TABLES AVAILABLE FOR PURCHASE. SORRY, GRAND FINAL TICKETS CANNOT BE PRE-ORDERED

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The 2015 It List winners

KIM RANCE

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17/05/2016 12:29

Chanel Beauty. Photography: Chloé Le Drezen. Styling: Sam Carder. Make-up: Athena Pagington

Photography: Chloé Le Drezen.

Styling: Theophile Hermand.

Make-up: Athena Pagington

CREATIVE HEAD

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Chanel Beauty. Photography: Chloé Le Drezen.

Styling: Sam Carder. Make-up: Athena Pagington

THREE TIMES AN IT GIRL RUNNER-UP BEFORE HER 2015 VICTORY, KIM RANCE IS A DETERMINED STYLIST WHOSE DRIVE AND GRIT HAS SEEN HER SCORING INCREDIBLE SESSION AND EDITORIAL GIGS. SHE TELLS US HOW SHE WENT FROM WATFORD TO SEEING THE WORLD…

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Chanel Beauty. Photography: Chloé Le Drezen.

Styling: Sam Carder. Make-up: Athena Pagington

“AT PRIMARY SCHOOL I would sit in assembly and look at the other girls, thinking ‘if she cut her hair to her shoulders, it wouldn’t be so straggly,’ or ‘her ponytail should be higher,’” session stylist on the rise Kim Rance remembers. “I think this could be a factor in why I didn’t particularly excel at school. Instead of revising for my GCSEs I was cutting the hair of all my classmates ready for the prom, restyling the geeky grunge boys.”

As soon as she could, Kim swapped school for the salon, and joined Clipso in Watford, where she rose through the ranks to become junior art director. “I was at Clipso for 10 years, growing up there and reaching as far as I could go,” she says. “I ran a fully booked column of clients as well as organising shows, teaching and directing in-house competitions.”

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From there, Kim moved to Brooks & Brooks, where she again challenged herself, doing everything from wedding hair to social media.

“Sally and Jamie Brooks gave me so much guidance. There was never a dull moment as I flew all over Europe, working with brands like Batiste and Diva Professional Styling.” But eventually there was so much going on that Kim made the decision to strike out on her own.

“The confidence I gained at Brooks & Brooks really helped me, but there simply wasn’t enough time in my day anymore,” she explains. “For the past two years I was working seven days a week just to keep spinning all the plates.

Something had to give; now I work in a salon with flexible hours and I can use my time to work in session.”

Dedicating herself to shows meant that Kim needed a good support network. “I sent out CVs and portfolios to most London agencies and Premier Hair & Make-up responded.

“It has really helped me grow and I’ve learnt so much assisting

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CREATIVE HEAD

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and it was a complete change from the European cities.”

And magazines have come knocking, too – Kim has editorials for Dazed and Wonderland under her belt already. “Getting asked to style the hair for the front cover of Wonderland was exciting anyway and then I found out the star was Matty Healy from The 1975! He was totally up for pushing his look, and he has the best hair to work with – it’s thick and super curly. We mixed up the shots between his voluminous curls and a hacked mullet.”

This shoot was the gateway into an area Kim had always been passionate about – music videos.

“After the shoot, we got asked to work on the video for The 1975’s song The Sound, and then Change of Heart. Growing up I used to watch all of my favourite bands on MTV’s Making the Video, I found it so inspiring to see the directors, storyboards and the set designs.

All the time I was working on The 1975’s videos I had butterflies in my stomach,” Kim admits. “My teenage dream is finally coming true.”

Photography: Chloé Le Drezen. Styling: Samia Giobellina. Make-up: Athena Paginton Photography: Chloé Le Drezen. Make-up: Athena Pagington. Styling: Theophile Hermand

Kim Rance for Layered Online Photography: Daisy Walker. Make-up: Lucy Joan Pearson. Styling: Nickque Patterson

Sam McKnight at fashion week.

I can feel myself developing with every job. It makes me incredibly happy.”

But even working for Sam McKnight backstage at Chanel, Fendi and Max Mara could not quench Kim’s thirst for inspiration.

“When I’m abroad, I like to seek out hair shops and salons to find different tools and see different techniques,” she says. “In Marrakech, I found myself in a souk barbers, studying their methods and products. I love to travel whether it’s for work or pleasure and through this I find my eyes widening to all the new things around me.”

Her unique eye for detail won her the title of It List It Girl in the 2015 awards – but she didn’t have much time to celebrate. “The day after winning I was on the plane to NYC for the first ever time for Fashion Week,” Kim explains. “I have worked backstage at London, Milan and Paris for years but never made it over to the US, and it was incredible!

I got to assist so many fantastic stylists I had admired since my teens

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17/05/2016 12:30

DIRTY HIT

FIRST PUBLISHED IN WONDERLAND, MATTY HEALEY FROM THE 1975 IS THE EMBODIMENT OF INDIE ROCK COOL – THANKS TO THE TOUSLED STYLINGS OF 2015 IT LIST IT GIRL, KIM RANCE PHOTOGRAPHY BY DANIYEL LOWDEN CREATIVE HEAD

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HAIR Kim Rance using L’Oréal Professionnel and Wonderful Hair Extensions. MAKE-UP Athena Paginton using MAC Cosmetics. FASHION Sam Carder.

CLOTHING Saint Laurent. FASHION ASSISTANT Mateusz Debicki. PHOTOGRAPHER’S ASSISTANT Barney Frost.

ACHIEVE perfection Introducing the Salon Elite and Blow-Styling Smoothing Tool

by Tangle Teezer – the only two brushes you’ll ever need

PREPARE AND PERFECT – the basis of every good hairstyle, but it can’t be achieved without the right brushes, which is why Tangle Teezer created two revolutionary brushes. First prepare by detangling hair using Tangle Teezer Salon Elite, then perfect and blow-dry with the Tangle Teezer Blow-Styling Smoothing Tool. The Tangle Teezer Salon Elite is a detangling demon, featuring the brand’s iconic, ergonomic shape that fits right into the hand. So what else makes it so good?

●

Memory flex teeth make detangling pain free and easy – no pulling, tugging or knots.

●

WITH THE PREPARATION complete, it’s at the blow-dry where the magic really happens. With the BlowStyling Smoothing Tool, Tangle Teezer has once again revolutionised how stylists and clients style hair. Available in full and half sizes for different hair lengths, you don’t need to use straighteners and there’s no need to rough dry – just use on towel-dried hair. Brush features include: Fixed-base teeth to extract surface water for a blow-dry in half the time.

●

Two-tier teeth help remove tangles and knots gently and less breakage means hair is healthier.

●

Just the right amount of hold created by tension built into the teeth. This means the hair is not stretched or pulled when drying but glides through the teeth easily.

Separate cleaning grooves to allow for easy removal of any loose hair on the brush.

● ●

The shorter teeth help to leave hair glossy and shiny.

zer e e T le Tang lon Elite Sa

zer e e T g le Tang -Stylin ool Blow othing T Smo

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CR EATIV E HE AD AD VE RT OR IAL

Model’s naturally curly hair styled by the Tangle Teezer Blow-Styling Smoothing Tool

Prepare and perfect your clients’ hairstyles today with Tangle Teezer. Call 020 7274 6128 or visit tangleteezer.com 63

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T OP SH EL F

TOOLS

STRAIGHTENERS, CURLERS AND BRUSHES, OH MY! CLIENTSʼ DEMANDS CAN MAKE THE BEST OF US WEEP. BUT KEEP YOUR COOL – WE HAVE THE TECHNOLOGY

I R ONS

THE CLOUD NINE Limited Edition White Touch comes with all the bells and whistles: two temperature settings at 165°C and 195°C; mineral-coated ceramic plates that helps lock in moisture and seal the hair cuticle; automatic switch-off if left inactive for more than five seconds; a heat-resistant bag… but what we love most about this straightener is its ‘touch’ ability.

By touching the plates together the straighteners will reach their maximum heat in 20 seconds. To go down to 165°C, you touch the plates together twice. And to switch the temperature back and forth, you press the ceramic plates together three times and wait for the beep to confirm the change. This is one bit of touch technology we can get on board with!

RRP £99 – £10 of each sale goes to the Great Ormond Street Hospital Childrenʼs Charity

cloudninehair.com

The Diamante straightener from Maximiliano Centini is engineered in Italy by global Italian manufacture UKI, part of the Maletti Group. Designed for speed and repair, the diamond dust and tourmaline plates glide along the hair, reducing stress, while the infrared technology helps seal the cuticles fast for a super-smooth finish. Available in two sizes and with an adjustable temperature setting, styling can be perfectly tailored for each client.

RRP FROM £140

Label.m is a backstage favourite, which is why the brand’s Titanium Pro-50 can be found at shows and shoots around the world. Its versatility means you can create everything from sleek styles to ringlets, while the fast-heating titanium plates enable quick results under time pressure using fewer strokes.

RRP £69.99 toniandguy.co.uk

designedforhair.com

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18/05/2016 16:48

CURLERS Styling couldn’t be easier with the WAM Revolving Curling Iron. The rotating barrel twists the hair, saving you energy and ensuring a great curl every time – perfect for long days on set or in-salon.

Available in three sizes, there’s something for every hair length, and the quick heating mechanism achieves 210˚C in a matter of seconds.

Crimping techniques are coming back as an easy way to boost volume and create exciting textures. The new BaByliss PRO Spectrum Root Boost Styler has slim ceramic crimping plates, so there’s no need for backcombing. Use its revolutionary Auto Curl technology underneath layers to give hair root volume that lasts.

The Cloud Nine Waving Wand has a non-tapered barrel designed to help you achieve a loose, laid-back style.

Thanks to the protective surface, keratin is locked in for super shiny, frizz-free waves every time. Use it to create textured styles with plenty of movement or alternatively just to build lift into your client’s roots.

RRP £75 EACH

RRP £35.94

RRP £99.95

windleandmoodie.com

babylisspro.co.uk

cloudninehair.com

There’s something for everyone with the ghd Curve range. There’s the Classic Wave Wand for glamorous, Hollywood-worthy waves; the Soft Curl Tong with a large barrel for tumbling waves; the Creative Curl Wand with a tapered shape for a beachy texture; and the Classic Curl Tong for uniformly beautiful curls. The tools use tri-zone technology to keep the temperature constant and enable a faster heat-up, while the speedy styling time helps you to achieve a glossy finish no matter what kind of curls you’re creating.

RRP £110 EACH ghdhair.com

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#Tools

DRY ER S Keep hair under control with the ghd Aura, which focuses the airstream only on the places you want it. The dryer blows hair in one direction, forcing the cuticles flat for increased shine and less frizz.

It’s all about efficiency with the Diva Professional Styling StormForce6000Pro, which has a kinetic motor that maximises airflow and pressure. With eight heat settings and a cool shot option, you can ensure a perfect finish in minimal time.

RRP £145

RRP £139.99

ghdhair.com

divapro.co.uk

The Parlux Advance Light, available from Hair Tools, dryer may be small, but it packs a punch.

The compact size means it can easily be transported, but it still has a 2,200W motor and high-speed airflow for speedy styling and a frizz-free finish.

RRP £135 hairtools.co.uk

The Paul Mitchell Neuro Dryer is one smart piece of kit – this dryer thinks of everything. The LCD display shows your chosen heat and power settings – and the rubber casing protects the dryer from damage, even when dropped.

RRP £99.95 salon-success.co.uk

T H E I N N O VA T O R S NOWADAYS, THERE are more straighteners and tongs on the market than we can shake a stick at, but every now and again a game-changer comes along; one that inspires everyone else to up their game. They can’t be easily replicated and they remain singularly standout successes as much for their technical prowess and abilities as for their impact on the hair industry. The O from Cloud Nine was one such innovator, while the BaByliss PRO Perfect Curl was another. The former changed the way clients and stylists alike used rollers, bringing them firmly into the 21st-century, while the latter DYSON SUPERSONIC RRP £299 promised to do what no other tong or styler has ever been able to dyson.co.uk achieve: create a perfect curl without you doing the hard work. And Dyson has put a whole new spin on the dryer with the Supersonic.

After a £50m investment and development help from HOB Salons’ Akin Konizi, it features a super-light engine in the handle and promises to dry hair in half the time. And, of course, what would an innovations section be without ghd? A true pioneer, ghd’s latest clever bit of kit is the platinum, which heats hair safely and evenly without compromising on the final look or impacting colour, thanks to its tri-zone technology. A wishbone hinge design also THE O FROM CLOUD ensures a smoother glide and NINE ULTIMATE SET better finish.

BABYLISS PRO PERFECT CURL

RRP £150

babylisspro.co.uk

GHD PLATINUM

RRP £165

ghdhair.com

RRP £159.95

cloudninehair.com

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#Tools

BRU S H E S Tangle Teezer changed the brush landscape back when it launched in 2007. Its staple, the Salon Elite, preps the hair thanks to its memory flex teeth, making detangling pain free and easy. The brand unveiled a similarly revolutionary brush last year with the BlowStyling Smoothing Tool. Its fixed-base teeth extract surface water for a blow-dry in half the time.

RRP FROM £11.60 tangleteezer.com

Get tough on tangles with The Wet Brush in ombre. Designed with Intelli-flex bristles that bend and flex to glide gently through the hair, The Wet Brush promises no tugging, pulling and no fuss – just how we like it. As an added bonus, the ball tip bristles massage the scalp, stimulating circulation at the follicle for healthy hair.

RRP £8.39 salon-services.com

The ceramic tourmaline barrelled brushes and hair protecting paddle brushes from Fudge Professional are designed to help you create smooth, silky and super shiny hair while banishing frizz. The brushes retain heat from the hairdryer, helping to stop static and cut down drying time.

Say hello to yellow with the AirMotion Hairbrush.

This stylish multiuse hairbrush boasts a tri-bristle length configuration, helping to make detangling stress-free.

It also has a built in AirShock absorption technology to provide a sensitive brushing experience.

RRP FROM £7.95

RRP £7

fudgeprofessional.com

airmotionpro.com

For when you want super-smooth, polished hair, it’s got to be the 100 per cent pure boar bristle brushes in the Denman Pro Tip range. Featuring a spiral bristle pattern for increased penetration, the five brushes are super-comfortable to use thanks to the square handle grips.

This sleek, handmade Spa Brush by Balmain Paris Hair Couture features high-quality bristles that stimulate the scalp, increasing the blood circulation to the hair roots. Regular brushing creates strength, suppleness and closes the cuticle to produce a healthy shine and tangle-free hair.

RRP FROM £5.20

RRP £49.95

denmanbrush.com

balmainhair.com

Made from super-light teak wood and with an ergonomic grip for comfortable handling, the PRIMP PP-501 final brush

by Japanese brand Sanbi is a must-have. Adored by backstage stylists, Session Kit is the only place where you can currently get your hands on one.

RRP £42 sessionkit.com

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19/05/2016 15:02

CR EATIV E HE AD AD VE RT OR IAL

Max out your style!

Maximiliano Centini has collaborated with Italian manufacturer UKI to bring a bit of Italian flair to your salon, with the new designedforhair.com styling range NO ONE DOES style better than Italians, and the new styling range by award-winning hairdresser and salon owner, Maximiliano Centini, offers the very best in design and precision.

Maximiliano decided to launch his own brand of professional tools as he wanted “a range that would combine salon endurance and practicality with beautiful Italian design”.

The result is a line-up designed and engineered in Italy by global Italian manufacture UKI, part of the Maletti Group. Not only do these products look amazing; the technology behind them is also equally impressive. Infrared, quick heat and ultrasound technology combined with tourmaline, ceramic plates infused with argan oil and diamond dust ensure hair is shiny and healthy without compromising performance.

The range includes the Diamante Infra-red straightener for super-shiny and smooth hair, Mr Bubble for textured curls, Curvy for large soft waves and c-shaped curls, and the multi-purpose Multicurl for any hair look your client desires.

WIN IT!

n For your chance to wi g four professional stylin tools by Maximiliano Centini, worth an incredible £430, visit creativeheadmag.com

Say ciao to the new Italian styling range by Maximiliano Centini today. For more information, visit designedforhair.com CREATIVE HEAD

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C R E AT I V E TA L E N T

WIN-WIN SITUATION TWICE WINNER OF MOST WANTED CREATIVE TALENT, JOHANNA CREE BROWN OF TREVOR SORBIE INTERNATIONAL RE-LIVES THE YEAR’S STAND-OUT MOMENTS… INCLUDING A PRIZE TRIP TO NEW YORK!

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17/05/2016 14:59

CENTRAL SAINT MARTINS SHOW AT LFW

“This was an amazing experience; hair testing with the head of Central Saint Martins was incredible, and the show had almost 70 models! I was there with L’Oréal Professionnel, and supported by the amazing Portfolio artists and members of the Trevor Sorbie team.”

CHANEL

“A designer I know put me forward for a Chanel editorial. I styled the hair of twins Sama and Haya Khadra – designer Karl Lagerfeld’s muses – as part of the story.”

HAIR SHOULDER PA DS! “I created my fi rs

t set of hair shoulder pads, in corporating holographic hair, for Ministry of Sound and fash ion designer Sh ara Hayz. It was so much fun!”

MODERN ECCENTRIC

“This was published in German magazine AsYm, photographed

by Stephan Ziehen”

VIENNA

“This was a show for Vienna Fashion Week, working for new and upcoming designers in front of a 1,000-strong audience with L’Oréal Professionnel and the Trevor Sorbie team. It was a lot of fun – I designed hair to compliment and also to inspire the audience.”

BIG SHOT

“I won another award! This time for creative colour in the US, at Behind the Chair’s Big Shot competition.”

CREATIVE HEAD

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#CreativeTalent

EXOTICA

Exotica is a fantastical journey into uncharted territory – the hallmark of the collaborative force generated between Johanna Cree Brown and Roger Spy. Shot entirely on an iPhone, it explores a tropical beach on an alien planet where an iridescent mermaid appears in a soft pink haze.

The jellyfish-like movement of her hair creates the illusion of being underwater, while the entire film is set to a trippy Blade Runner-esque soundtrack by Leapfrogtown.

Visit creativeheadmag.com now to see it!

CREATIVE TO THE CORE

House of Bumble

WINNING MOST WANTED CREATIVE TALENT IN 2015 MEANT JOHANNA GOT AN EXTRA SPECIAL PRIZE ALONGSIDE THAT TROPHY – AN ALL-EXPENSES PAID TRIP TO THE BIG APPLE, COURTESY OF CATEGORY SPONSOR BUMBLE AND BUMBLE!

“After checking in and a quick freshen up, I walked to the House of Bumble in downtown Manhattan. My visit started with an introduction video about the history of founder Michael Gordon and the brand. I then met Tom Gallagher, the cutting education director, and he shared with me his passion for razor cutting. He demonstrated on a model for me, and then I got the chance to have a play, too. It was like he was showing me the inside of his mind – I loved it, it was so inspiring! I had a guided tour around the amazing eight-floor space, which includes study rooms, prep rooms, libraries, shops and cafes, a dedicated colour floor, classrooms, studios, and two salons for clients.

There’s stunning imagery wrapped around the building showing the history of the brand, it’s awesome!”

Razor cutting with Tom Gallagher

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17/05/2016 12:51

FAI R PAY

We fight for you on key issues that affect our industry to get your voice heard • Apprentices • Business rates • National Minimum Wage • National Living Wage • Employment law • European directives • Chair renting • State registration • VAT • Auto-enrolment for pensions

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/fighting

ALL THINGS

BRIGHT &

beautiful

IN ITS LAUNCH CAMPAIGN, INNOLUXE TURNS TO SOPHIA HILTON TO CELEBRATE POLISHED AND IMPECCABLE COLOUR USING EVERY SHADE THE RAINBOW HAS TO OFFER

PHOTOGRAPHY BY STEFAN SIELER

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HAIR COLOUR AND STYLING Sophia Hilton using Innoluxe. MAKE-UP Dani Guinsberg.

CLOTHES STYLING Boo Attwood. MODELS Gina Harrison, Sophie Hannah Richardson, Becky Holt, Rio Fredrika, Hannah Grunden.

DOUBLE 78

CREATIVE HEAD

DOWN

AS HOB SALONS UNVEILS ITS FIRST CONSUMER CAMPAIGN, WE FIND TWICE THE INSPIRATION IN ITS CAPTIVATING COLLECTION, MUSE. PHOTOGRAPHY BY RICHARD MILES

CREATIVE HEAD

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HAIR HOB Creative Team. MAKE-UP Scarlett Burton. STYLING Ozzy Shah.

Mixin g up some magic

A clie nt pa rty in full swing

It's a curl's wo rld…

In the

Getting the look just right

frame Jonathan Cotton and the team at BANG in York snap away

Foil fever at L'O réa l Co lou r Troph y

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Ready to go at the L'O réa l Colour Trophy Re gio na l F ina ls

Our #LCT16 model has never looked better!

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Life th ru a len s – on ou r lat est ph oto shoot

Big ears barbering!

It's all about the boy s at L'O réal Colour Trop hy CREATIVE HEAD

18/05/2016 16:53

SUMMER TIME IS WET BRUSH TIME 速

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