Creative HEAD UK June 2017

£4.50 JUNE 2017

In print•online•everywhere!

JUNE 2017 CREATIVEHEADMAG.COM

HAVE LOVE, WILL TRAVEL

ADVENTURE AND INSPIRATION TO FUEL YOUR CREATIVITY AND BUSINESS

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“NOTHING BEHIND ME, EVERYTHING AHEAD OF ME, AS IS EVER SO ON THE ROAD” ON THE ROAD, JACK KEROUAC THE ROAD STRETCHES AWAY IN FRONT OF YOU, AN INVITATION TO FREEDOM. THE SUN BLAZES AS YOU CRUISE ALONG WITH THE TOP DOWN AND THE WIND THROUGH YOUR HAIR. YOU DON’T HAVE A DESTINATION, IT’S JUST YOU, THE CAR AND THE OPEN ROAD. WELCOME TO AMERICANA BY AMERICAN CREW

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EASY RIDER AMERICANA BY AMERICAN CREW IS A CELEBRATION OF FREEDOM AS THE OPEN ROAD, A NOD BACK TO A TIME WHEN LIFE SEEMED SIMPLE. WITH AN EVOCATIVE LOCATION SHOOT – PHOTOGRAPHED BY AMERICAN CREW FOUNDER, DAVID RACCUGLIA – AMERICAN CREW DEPICTS THE AMERICAN DREAM, ONE OF FREEDOM, POSSIBILITY AND OPPORTUNITY

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WIN!

TRIP OF A LIFETIME BOOKS HAVE BEEN WRITTEN ABOUT IT, SONGS HAVE BEEN SUNG ABOUT IT – FROM MUSTANG SALLY TO LITTLE RED CORVETTE AND ROUTE 66 IN BETWEEN – THERE’S SOMETHING UNIQUELY AMERICAN ABOUT A U.S. MUSCLE CAR AND THE OPEN ROAD STRETCHING OUT IN FRONT.

NOW AMERICAN CREW WANTS TO TAKE YOU ALONG FOR THE RIDE OF A LIFETIME. AND NOT JUST IN ANY RIDE, BUT ONE IN AN ICONIC FORD MUSTANG! GET YOUR MOTOR RUNNING AND HEAD OUT ON THE HIGHWAY… YOU WANNA FAST CAR? WE'VE GOT A TICKET TO GET YOU OUT OF HERE! AMERICAN CREW IS GIVING ONE LUCKY READER THE CHANCE TO HIT THE ROAD AND EXPERIENCE THE UNITED STATES AS THEY WERE MEANT TO BE: WILD AND FREE.

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EVERY DAY IS A WINDING ROAD AND THIS IS AN INCREDIBLE OPPORTUNITY TO FUEL YOUR CREATIVITY, FOLLOW YOUR BLISS AND RECHARGE YOUR BATTERIES. NO GOOD WORK CAN COME FROM RUNNING ON EMPTY. SO JUST THINK HOW YOU CAN REFUEL WITH A TRIP FOR TWO TO CALIFORNIA, DRIVING ROUTE 66 IN A MUSTANG FOR 10 NIGHTS.*

HOW DO YOU ENTER? • UPLOAD TO INSTAGRAM AN IMAGE OF YOUR FAVOURITE AMERICAN CREW PRODUCT THAT YOU JUST CAN’T TRAVEL WITHOUT – AND BE AS CREATIVE AS YOU LIKE! • TAG @AMERICANCREWUK #AMERICANA66 AND DO IT BEFORE 1 SEPTEMBER! THAT’S IT!

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*Prize includes trip for two to California driving Route 66.

10 nights. Includes flights, hotel and car hire. Competition runs 1 June to 1 September. Travel from January 2018.

Instagr am.com /mrrob insons

Instagram.com/mrrobinsons

DON’T ALREADY STOCK CREW?

DON’T WORRY – ORDER YOUR AMERICAN CREW ESSENTIALS FOR £50/€60!

CALL CUSTOMER SERVICE ON UK 020 7391 7440/ IRELAND 01 886 9300

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AN AMERICAN CLASSIC WHY CHOOSE AMERICAN CREW? BECAUSE IT WAS CREATED FOR MEN WHO KNOW THAT PAYING ATTENTION TO THEIR APPEARANCE HELPS THEM GET THE THINGS THEY WANT. AMERICAN CREW IS THE ONLY SALON BRAND BUILT ESPECIALLY FOR MEN FROM THE START. NOT A DIFFUSION LINE, BUT A LIFESTYLE BRAND CREATED WITH MEN AS ITS ONLY FOCUS. IN 1994, STYLIST DAVID RACCUGLIA WALKED INTO A CHICAGO DISTRIBUTOR’S OFFICE HOLDING A CLEAR BOTTLE FILLED WITH MAPLE SYRUP. HE ASKED FOR $25,000 TO PRODUCE THE FIRST RUN OF AMERICAN CREW SHAMPOO. NATURALLY, THE DISTRIBUTOR ASKED TO GIVE IT A TRY. AH, RACCUGLIA HADN’T ACTUALLY PRODUCED ANY SHAMPOO YET. THE MAPLE SYRUP WAS THERE TO SIMULATE THE MASCULINE, AMBER COLOUR

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HE PICTURED FOR THE FINAL BOTTLE. THINKING ON HIS FEET, HE EXPLAINED THAT THE IMPORTANT PART WAS THAT THERE WAS A MOVEMENT IN MEN’S GROOMING BEGINNING TO SWELL. HE COULD ENVISION A FUTURE WHERE MEN WOULD PAY AS MUCH ATTENTION TO THEIR LOOKS AS WOMEN. AND HE KNEW THEY WOULDN’T WANT TO FEEL AS IF THEY WERE LOSING THEIR MASCULINITY IN THE PROCESS… AND HERE WE ARE TODAY. AMERICAN CREW IS THE MOST POPULAR MEN’S SALON GROOMING BRAND IN THE WORLD. MEN AND THEIR STYLISTS COUNT ON IT FOR THE LATEST AND BEST IN HAIR, BODY, SHAVE AND STYLE PRODUCTS AND HAVE DONE FOR MORE THAN 20 YEARS. PUT SIMPLY, IT’S A MODERN CLASSIC.

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HIT THE ROAD LET AMERICAN CREW TAKE YOU ON THE JOURNEY OF A LIFETIME

You could be here!

@AMERICANCREWUK TO FIND OUT MORE ABOUT AMERICAN CREW, CALL 020 7391 7440 (UK), 01 886 9300 (IRELAND) OR VISIT AMERICANCREW.COM

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CREATIVE HEAD EDUCATION

" ! e m t u o b a l l a s ´ "It

education

JOHN VIAL IS OUR FEATURED ARTIST THIS MONTH

OM LIVE FR E 1 JUN

The celebrity stylist and Revlon Professional global influencer shares insight and inspirations – and a whole new take on men’s hair

education

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HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION

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SHAVING

ULTIMATE SHAVING PERFORMANCE WITH THE BENEFITS OF SKINCARE

SKINCARE NEW

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

SPEC:

SUPPLY PDF AS SEPERATE PAGES

THE MOST BEAUTIFUL COLOR IN THE WORLD

WITH HYALURONIC ACID & SOY PROTEIN

COLORING EXPERTISE & ADVANCED COSMETICS “Revlonissimo Colorsmetique is like make-up for your hair. Clients love the soft, super shiny results.”

Anne Veck, Southern Hairdresser of the Year & Global Style Master

“The shine is fantastic and the hair is in better condition” Dee Gallagher & Marie O’Boyle, Studio One Salon, Ireland.

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

Follow us

@revlonprofessionaluk

REVEALING BEAUTY

9 out of 10 people who switched to Cloud Nine preferred our Irons* *Taken from a recent independent survey of 500 people. **Excludes the Micro Iron

This summer all electricals come with a FREE Beach Bag and Paddle Brush worth £40.00** Your Hair, Your Heat, Your Style.

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being?

MASK WITH VIBRACHROMTM IS THE NEW COLOUR CONDITIONING SYSTEM THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES IN COSMETICS AND TEXTILES.

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

FOR MORE INFORMATION REGARDING DAVINES PLE ASE CONTACT: INFOUK@DAVINES.IT OR 02033015 4 49

BY CREATING BEAUTY WE WANT TO ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE, AND OF THE THINGS THEY LOVE. ESSENTIAL HAIRCARE EXPRESSES THIS VISION, CONTRIBUTING TO THE PROTECTION OF BIODIVERSITY THROUGH THE USE OF INGREDIENTS FROM SLOW FOOD PRESIDIA FARMS IN ITALY.

LOVE AT FIRST TOUCH DISCOVER THE NEW KERASILK CONTROL DE-FRIZZ SERVICE: TRANSFORM HAIR IN JUST ONE HOUR. An innovative new in-salon treatment that tames and controls unruly frizz to unveil gorgeously smooth hair.

Also introducing two brand new products to the Kerasilk Control retail range – Kerasilk Control De-Frizz Primer and Kerasilk Control Humidity Barrier Spray Find out more at www.goldwell.co.uk

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Editor’s letter

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JOIN US!

I like to think that each issue of this magazine is a well-honed recipe. A pinch of inspiration here, a soupçon of retail there, a dollop of inspiration and a generous helping of business... et voilà! Creative HEAD is served. This issue I feel has a mouth-watering portion dedicated to the craft of hairdressing, via two stellar Most Wanted winners. Representing the technical precision and flair for colour is our 2016 Hair Icon, Josh Wood, who is revealing exclusively his new global role with Redken and how his craft has taken him from a Barnsley council flat to collecting more than 600,000 Air Miles. Then we have 2016 Creative Talent and 2016 Hair Trend winner, Errol Douglas MBE, adored for his dressing skills, picking up new freehand cutting techniques on a trip to the House of Bumble in New York. To complement, we have a look at the innovation heating up the world of tools, putting new and exciting stylers, brushes, scissors and more into the hands of our industry’s craftsmen.

And then a breathtaking explosion of modern colour from the teams at Charles Worthington Salons and Rainbow Room International.

Please don’t gorge yourselves – there’s plenty to go around, and it’s best devoured slowly and thoughtfully...

Amanda Nottage Editor

It’s a bumper month! First up, our Most Wanted and It List judges will be tasked to uncover 105 finalists for this year’s competitions. Look out for the announcement of those star names online on 13 and 14 June, respectively. Good luck to all who’ve entered – and keep 4 September free: it’s party time! Brand new from Creative HEAD Education, an exclusive live event – Artworld – comes next! Join us on 26 June for an evening exploring artistic expression and the creative process. We’ve got London College of Fashion’s Tony Glenville, art critic Doris Lockhart Saatchi, designer and illustrator Julie Verhoeven, and the mighty John Vial lined up for you. And live hair work by a cool quartet of hipster stylists. Visit creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk @creativeheadmag

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creativeheadmag.com

@creativeheadmag

creativeheadmagofficial

@creativeheadmag

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FRONT COVER 208mm Wide

ERASE HAIR’S DAMAGE HISTORY

Fudge Time Machine Treatment CREATIVE HEAD MAG.indd 1

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BACK COVER 218mm Wide

START FUTURE PROOFING HAIR TODAY

#fudgetimemachine Fudgehair Find your stockist At:Fudgeprofessional.com

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INSIDE LEFT 218mm Wide

TURN BACK TIME AND ERASE HAIR’S HISTORY Our 3-step strengthening system reprograms hair’s inner and outer structure for demi-permanent results, delivered instantly in-salon and extended at home for continuous protection for up to 10 weeks

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INSIDE RIGHT 208mm Wide

REPAIRS SPLIT ENDS IN ONE USE*

5X SOFTER & SMOOTHER FOR UP TO 10 WEEKS*

AT HOME

IN SALON

IN SALON

REVERSES DAMAGE FOR 180% STRONGER HAIR*

STEP 1

STEP 2

STEP 3

REWIND FUEL

SEAL & ARMOUR

TOP LOCK

REPAIR

SHIELD

MAINTAIN

KERABIND

Builds inner core and moisture shield for cellular renewal

KERAGUARD

Regenerates and replaces hair’s natural protective shield

KERALOCK

Locks the salon actives inside the hair for demi-permanent results

KERALINK

Penetrates, strengthens and repairs internal suspension system

*When used as part of the 3-step Treatment Time Machine regime

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Why you should join the NHF today

HELPING YOUR BUSINESS BE MORE SUCCESSFUL We ensure our members save time and money through the benefits we offer: •

Peace of mind with 24/7 employment law advice

•

Support on tax, VAT and payroll queries

•

Protect your team with health & safety advice

•

Cut through red tape with our NHF pension

•

Stay legal with NHF employment contracts

•

Keep up to date on legislation changes

GET YOUR VOICE HEARD •

SAVE YOUR TIME AND MONEY •

Use our business know how, guides, training and coaching to grow your business

•

Safeguard your business with NHF discounts on insurance, music licences and many more

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/benefits

Fighting for you on key industry issues

Quote CHJ25 to receive £25 off your new membership* *before 30 June 2017

June

WHAT’S INSIDE

82

FASHION

Rainbow Room International mixes colourful lengths with precision cuts

38

JOSH WOOD

We talk to the new Redken global color creative director and Most Wanted Hair Icon

ON THE COVER Hair by American Crew

86 SCENE

Revlon Professional and American Crew harness the power of the atom in Belgium

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

SPECIAL PROJECTS DIRECTOR

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

PUBLISHER

JOANNA ANDERSEN

CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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@creativeheadmag

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

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Hair by Emmanuel Estaban

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

CREATIVE HEAD LAUNCHES

Education

EVENTS

CREATIVE HEAD HAS launched a new series of special events, the first of which will explore artistic expression and the creative process. Artworld takes place on 26 June at The Yard in Shoreditch and will bring together the worlds of art and fashion. The events are brought to you by Creative HEAD Education, an inspirational, content-driven online portal for hair.

Artworld is the first of many such events planned and promises to be an evening full of insight for modern image-makers with Creative HEAD teaming up with Revlon Professional to secure stellar talent to discuss and share their own artistic visions. The line-up includes London College of Fashion creative director Tony Glenville; Julie Verhoeven, illustrator, designer and fashion tutor at Central Saint Martins and Royal College of Art; renowned art critic Doris Lockhart Saatchi; and session stylist and global influencer for Revlon Professional, John Vial. As well as providing a fascinating look at creativity, each member of the panel will hand-pick artworks they covet. These will then be used as references by the Revlon Professional session team, who will bring the images to life on the night.

Joanna Andersen, special projects director at Alfol Publishing, the parent company of Creative HEAD, said: “Connecting readers with a new spectrum of talent and ideas, the launch of Creative HEAD Education Events is the natural next step. This exciting new live platform provides unique opportunities to motivate and influence via uniquely crafted content.”

For more details and to book your ticket for Artworld, visit creativeheadmag.com/store

education

Josh Wood to lead colour for Redken 2016 MOST WANTED HAIR ICON Josh Wood is the new global color creative director for US hair giant Redken. Revealed in Paris, he joins long-time Fashion Week collaborator Guido Palau at the brand.

Having worked as a global colour director for Wella Professionals for the best part of a decade, it’s been a smooth transition to Redken, whose products he used early in his career in Barnsley. He said: “I love the energy that Redken musters, and the idea of honesty: Learn Better, Earn Better, Live Better – they’re Yorkshire principles!” He will also be exploring the ‘Redken Color Mantra’ on a wider level: “We only ever use an alkaline colour on new hair and roots, then acid colour on ends, which have already been processed. I’m going to help unlock this idea – there are some exciting innovations coming,” he explained. “It’s common sense – you wouldn’t use the same product on both areas. It gets complex but it’s designed to make colouring hair much easier.”

Read our exclusive interview with Josh from page 38

2017

Looking for something a little different? Then say hello to R+Co, possibly the punchiest packaging ever to grace a salon’s shelf. With hair legend Garren one of its founders, new launches include Wall Street, Trophy and Sail.

RRP £22.95 each randco.com

HAVE YOU MADE IT TO THE FINAL? Visit creativeheadmag.com on 13 June to see who’s on the Most Wanted short list, and 14 June to see all the It List finalists. Good luck! Tickets for the Grand Final on 4 September go on sale 29 June – call 01434 610940

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WINNER OF OVER

25 AWARDS WINNER

#CHedit

AFFINAGE LAUNCHES NEW ARTISTIC TEAM

MY month

AHEAD What June has in store for...

NATALIE ALLEN HARVEY LUKE

HAIR CARE BRAND Affinage has revealed the members of its first-ever Artistic Team, Colour Rebels. The team members are (pictured from left to right): Let Lew of One Two Six Hair Studio; Paul Thomas Farr from Destin Hair and Beauty; Zoe Ball at Bliss Hair Therapy; Charles Cleavely of Zoology; Iain Bruce-Low at Brucelow Hair; Sheree Thompson of Siren and Darren Eaton from Solarium Point. The winners were chosen at a finalist day at the Affinage Academy.

UK wins All Star Challenge A BRITISH BARBER has won the American Crew All Star Challenge – the second consecutive UK win. Taylor Taylor Barbers’ Adam Mir was named the global winner at the final in Brussels where he beat 14 other finalists to scoop the title, and take home a cash prize of $10,000 (£7,741).

His name was announced by American Crew founder David Raccuglia in front of a 3,500-strong audience at the Revlon Professionals Style Masters Show. Turn to page 86 for more

L’Oréal Colour Trophy reveals show teams TONI&GUY AND THE #Colorfulhair Collective will hit the stage at Battersea Evolution as the showteams for the L’Oréal Colour Trophy Grand Final on 5 June.

Sacha Mascolo-Tarbuck, global creative director of Toni&Guy, said: “This year the audience will be blown away – we’re working with new technology to deliver aweinspiring avant-garde creations.”

The #Colorfulhair Collective features Headmasters’ Siobhan Jones, Skyler McDonald from Skyler London, Rush’s MJ Farmer, Sarah Lee from Saks, Grace Dagleish of Brooks & Brooks and Andria Kaisharis from Fowler35.

HEADMASTERS TURNS 35 HEADMASTERS CELEBRATED its 35th birthday by offering champagne and treats to clients across its salon network and hosting a party held at Ministry of Sound in London. The salon group invited its 1,000-strong staff to the nightclub to celebrate the group’s success over the years, while offers in-salon continued the celebration with clients.

John Sanders, chairman of Headmasters, said: “Our 35-year success story has only been possible because of the talent and skill of the Headmasters team. My hopes are to continue growing Headmasters for the next 35 years while still focusing on the fundamental philosophies of exceptional cutting, colouring, styling and great customer service – ultimately making our clients a little more confident every day.”

My team and I have been busy preparing our model imagery for the 2017 Fudge Professional Mixology Master Competition. Our salons are also supporting the Helping Hairdressers Day for The Hairdressers’ Charity. The theme is purple so we’ll be having purple cakes and lots of purple-themed activities!

JOE HEMMINGS BLOGGS

We have two finalists in the L’Oréal Colour Trophy Grand Final and I’m also opening my second salon. We have lots of special evenings planned to help launch this, ranging from consultation events to hair styling sessions.

The Bloggs anniversary is also coming up, which means it’s our in-house awards season.

PHILIP KINGSLEY LAUNCHES CHARITY INITIATIVE Philip Kingsley is raising funds for The Royal Marsden Cancer Charity throughout June. The charity was a cause close to the late Philip Kingsley’s heart due to his wife Joan’s experience with breast cancer in 2006.

Throughout June, to mark Philip’s birthday, the brand will donate £2 from every online purchase to the charity, while clinics in London and New York will also participate, donating £5 from each service and a £2 donation from every product sold.

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COLOUR ME GOOD

Collection: Karine Jackson ‘Why Label It’ Hair: Karine Jackson for Organic Colour Systems, Photography: Andrew O’Toole, Styling: Leticia Dare, Make-Up: Margaret Aston, Assistant: Nichola Hand, Organic Colour Systems

DON’T JUDGE A LOOK BY IT’S COLOUR

ColourSystems www.organiccoloursystems.com

Happy sweet 16, ghd! A ghd styler is sold every 15 seconds – let’s celebrate with this special edition purple ghd original styler.

Get excited about Nioxin’s first on-the-go essential: the Instant Fullness Dry Boosting Cleanser. A new handbag hero is born!

RRP £109

RRP FROM £8.99

01202 595700

nioxin.co.uk

The Kitoko Summer Survival set includes hand-picked products from the ASP range to help repair and protect every hair type on holiday.

0845 330 1133

ghdhair.com

RRP £23.40

01794 527111 asphair.com

Rep-Hair Follicle Strengthening System is a new four-step regime for healthy hair and scalp from Organic Colour Systems, featuring a shampoo, conditioner, treatment and oral supplement.

RRP £125

01590 646462 organiccoloursystems.co.uk

Travelling light has never been so luxe, thanks to the limited-edition Balmain Paris Hair Couture Summer Bag, including a quartet of travelsized essentials.

RRP £29.95 0800 781 0936

Got clients keen to erase their hair’s horrible history?

Well, you need to tell them about Time Machine from Fudge Professional. It’s a three-step system that’s promising to reprogramme hair’s inner and outer structure for demi-permanent results in-salon, which clients then continue at home. The numbers are key here.

Step one, Rewind Fuel, reverses damage while making the hair 180 per cent stronger; step two, Seal and Armour, is a cuticle glue that seals hair, leaving it eight-times softer. Top Lock is a takehome protector that leaves hair five-times softer and smoother for up to 10 weeks. We think clients are going to love these maths!

IN-SALON SERVICE; RRP TOP LOCK £14.95 020 7845 6333 fudgeprofessional.com

RRP FROM £13.95 0800 526741 schwarzkopfprofessional .co.uk

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RRP FROM £4.95 0845 071 2326 joico-blondelife.com

Neäl & Wølf has unveiled five new products designed exclusively for men, and has created Alpha Club to give men stylist advice, etiquette insight and guidance online.

RRP £12.95 EACH 01282 444900 nealandwolf.com

balmainhair.com

The revamped OSiS+ Session Label range has four new faces – Powder Cloud sprayable powder, Miracle 15 multibenefit powerhouse, Coal Putty for matte impact and Crystal Gel for strong hold and a dry feel.

Make a BFF out of your blonde clients with the Joico Blonde Life Brightening Veil. It protects vulnerable locks and keeps blondes brighter!

Specifically developed for damaged hair, Orofluido Amazonia’s indulgent three-step salon treatment and home care range features murumuru butter and sacha inchi oil.

Calling all colourists! Paul Mitchell’s Skylight is ideal for all freehand painting, while Pop XQ Reducer can cut unwanted direct dye pigment.

RRP FROM £13.80 020 7391 7440

IN-SALON SERVICE 0845 659 0011

orofluido.com

paul-mitchell.co.uk

CREATIVE HEAD

19/05/2017 15:25

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Skin care has anti-ageing formulas and marketing nailed, but hair care has been a little late to the party. However, Davines has a new campaign that is bound to catch the attention of ladies of a certain age. Not only does it have the marvellous Renewing line-up in its Naturaltech range to take home – with its Hair Longevity Complex – but it also has an in-salon scalp peel treatment, specific head massages and diet advice for stylists to share (TIP: avoid excess sugar, it ages the scalp skin!). Users have seen hair that’s softer, shinier and has bags of body. Stock up now…

IN SALON SERVICE; RRP FROM £16.50 020 3301 5449

LAUNCH OF THE MONTH

davines.com

IT’S ALL ABOUT... AIR DRYING It’s summer, so many clients will embrace air drying – Redken No Blow Dry Air Stylers might be what they need. Airy for fine hair, Just Right for medium and Bossy for coarse.

RRP £17.50 EACH 0845 600 0815 redken.co.uk

CREATIVE HEAD

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Client wants to get in on the air-dry trend but hair’s thick and coarse? Then this new Don’t Blow It (H)air Styler from air drying product pioneer Bumble and bumble is perfect!

RRP FROM £12 0808 281 0234 bumbleandbumble.co.uk

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

{

NEW SERVICES

THIS MONTH: FESTIVAL HAIR

}

IN ASSOCIATION WITH

FESTIVAL HAIR MENU

#MERMAIDHAIR

#CANDYHAIR

#PASTELAGE

#LAVENDERHAIR

Transformation on @sugarpea_ by @jrhairandbeauty

Transformation on @lucindaanderson by @cuttingroomcreative

Transformation on @zoes.101 by @harishair

Transformation on @starrclare_ by @seanhannasalons

{

GET THE LOOK

}

#We’reLoving …this beautiful blonde Smartbond transformation by the #smartsquad at @charliemillerhairdressing. Want it? Recreate it for your clients using the following steps: STEP 1: Apply Blond Studio Platinium Plus + 30 vol STEP 2: Tone using DIA LIGHT 10.12 + 6 vol STEP 3: Use #Smartbond throughout.

Go to @lorealprouk on Instagram to see more transformations. Don’t forget to share your own using @lorealprouk #lorealpro #smartbond

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*Colour will start to gently fade after the first shampoo. Porosity of hair, at-home care and amount of Crystal Clear used will all determine longevity of the colour. Results may vary.

The festival season is upon us, which means colourful, playful and vibrant hair come out to play. For daring clients, dial it up with L’Oréal Professionnel’s sea-inspired mermaid melt. For first-time colourful clients, dial it down with soft and pretty pastelage using #COLORFULHAIR. And the best thing about #COLORFULHAIR? It’s temporary, lasting up to 15 washes,* which means clients can experiment with their hair colour for each festival they go to – just like make-up.

CREATIVE HEAD

22/05/2017 13:27

TOP STYLE TIPS

}

{

SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

{

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FESTIVAL HAIR ESSENTIALS With the summer season in full swing, your clients will be looking for a hairstyle or two that wow, have staying power and are Instagram gold. How can you ensure you’re the only salon they head to for their festival hair needs? Follow our styling and product tips:

PLAITS ARE FESTIVAL GOLD Plaits are always a winner at festivals, but are notoriously difficult to do well at home. So offer to give your client a service, complete with products, to keep that do in place throughout the weekend.

EVERYONE NEEDS DRY SHAMPOO

INCREASE YOUR PROFITS WITH SMARTBOND

£44,297

That’s how much turnover George’s Salon in Leicester has made from Smartbond, the revolutionary bonding agent from L’Oréal Professionnel, since August 2016. The team sells 40 applications a week on average – so just imagine what Smartbond can do to your salon’s bottom line! Katie Katon from the salon shares her top tips on how to sell Smartbond…

Let’s be honest, any client under the age of 25 is more than likely going to a festival this summer, so recommend Tecni.ART Morning After Dust – a dry shampoo that not only banishes those greasy roots, but smells amazing too!

1. Clearly educate and explain to clients Smartbond benefits to their hair.

Once they have tried it, they will come back and ask for it by name.

GLITTER ROOTS? RECOMMEND A PRO GEL

3. Offer Smartbond to all your clients in the salon, whether they are there for their colour appointment or just for a cut and blow-dry.

Yes, glitter roots are the newest hair craze this year. Make sure clients mix glitter with Tecni.ART Fix Move Gel for up to 24 hours of hold.

{

THE RETAIL

}

Help clients maintain their vibrant blonde or grey with SERIE EXPERT Silver Shampoo by L’Oréal Professionnel. It contains a neutralising system enriched with antiyellowing agents to counteract unwanted brassy tones and help maintain a cool colour.

CREATIVE HEAD

28-29_Colour Consultation June.indd 2

2. Educate staff and push them to experience Smartbond before selling it to clients. If they are convinced, they will be able to convince clients more easily.

{

THE COURSE

}

THE FUTURE IS BRIGHT

Staying up-to-date with the latest trends is no longer enough – you’ve got to be able to forecast what the upcoming trends will be and know your trends inside and out. Siobhan Jones (pictured), colour ambassador at Headmasters, excels at colour education and trend predictions, formulating new techniques to keep her stylists up to date. In her 20:20 Colour course, Siobhan demonstrates innovative sectioning patterns, creative toning and Headmasters’ exclusive techniques, such as tissue lightening.

Book your place now for her 12 June session in Bristol or 16 October in Glasgow.

Visit lorealprofessionnel.co.uk or call the L’Oréal Professionnel London Academy on 0800 028 3448

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#CHedit

Inside story SIXTH SENSE SUTTON COLDFIELD

AFTER TWO YEARS in business, salon owner Dean Robertson decided to invest all the profits back into the salon to create a space that exudes a unique atmosphere throughout its different areas. He focused his vision on independent bars, restaurants and coffee shops to see how best to attract a target market of millennials. There’s a fusion of shabby and Scandi chic, and an opal Pantone colour that’s known to spark creativity and aid relaxation. On the main wall there’s a design that incorporates the salon’s colours and logo, alongside an ‘inspiration wall’ and a selfie space.

“We created these spaces specifically to take pictures, and have photos that inspire the team,” says Dean. “We view it as a real-life media feed.”

Look out for the secret treatment room, inspired by the Aman Tokyo Spa in Japan, where a ‘scentologist’ selects fragrances to encourage relaxation.

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TIDY BEANS SWANSEA

Jamie Hill branches out with his barber brand, with vintage arcade machines and products from American Crew and Triumph & Disaster.

CREATIVE HEAD

19/05/2017 15:31

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19/05/2017 15:33

THE BUSINESS EDIT

ARE GCSE RESITS WORKING AGAINST RECRUITMENT? THE DEPARTMENT for Education had been expected to scrap forced resits for GCSE English and maths, but has since made a drastic U-turn on the subject. Would dumping resits open recruitment in the hair industry, or make it tougher for salon managers and owners to find apprentices with basic communication skills? The number of students achieving a grade C or equivalent in both has dropped to fewer than 30 per cent…

“Fortunately, in new style apprenticeships, learners can study for functional skills qualifications in maths and English if they don’t have the required grade GCSEs,” says Hilary Hall, the NHF’s chief executive.

The functional skills qualifications replace GCSE resits and are more appropriate for an apprentice training for a practical industry.

“However, a lot of learners stay on at school in the belief that they do have to resit their GCSEs,” Hilary added. “Too many schools are encouraging learners to do so, rather than taking the functional skills route and embarking on an apprenticeship.”

It means that apprentices will still have to achieve level 1 functional skills qualifications in maths and English, but they must also take the same at level 2 – even if they don’t pass. The worry is that employers can’t afford to take on talented young people who can’t achieve these qualifications, because they won’t complete their apprenticeships without them. “Recruitment for apprentices is a continual struggle for employers who are having to close their doors to so many creative

and passionate individuals who aren’t able to work in hairdressing or barbering because of the restrictions,” said Hilary.

Indeed, salon owners are pragmatic about the need for these qualifications. “Academic exams don’t represent people’s abilities.

Whether you have a GCSE in English bears no relation to whether you’ll make a great stylist,” argues Most Wanted Business Thinker Mark Woolley, founder of Electric Hairdressing.

“It could only have a positive effect on the industry for true creatives not to be restricted by their GCSE results.”

“We look for spoken communication skills and attitude – neither of these are tied to GCSE results,” agrees Darren Fowler, owner of Fowler35. “Anything less restrictive to enter the industry would be a positive; we are struggling to attract people into hairdressing.”

But Jonathan Long, co-founder of Lockonego London, says: “We use maths every day, from measuring quantities to calculating a bill. As a manager, I would struggle with juniors.”

But there’s agreement that there is a wider problem when it comes to enticing young talent into hairdressing. “Scrapping forced resits for GCSE English and maths wouldn’t have any effect on recruitment,” argues D&J Ambrose co-owner, Darren Ambrose. This is because, he explains, the main problem hairdressing has is expressing what the industry has to offer to apprentices. He adds that salons need to “pinpoint the disconnect” between what careers officers tell students and the reality of the salon.

FROM INSIDE

THE SALON

BEN DELLICOMPAGNI FRANCESCO GROUP

It remains very challenging to attract learners who should be on a vocational pathway. We are letting youngsters down by keeping them in highly demotivating, classroombased environments when they could be hands-on, developing the hard and soft skills they need to have a successful career in hairdressing. Until this country truly values the vocational/apprenticeship route – and steers those youngsters who would perform better in a vocational environment away from the classroom – we continue to let down generation after generation. With regards to the argument that staying on to get their GCSEs is a clear benefit, we do agree.

But we ensure that the learner develops those academic skills in relation to hairdressing. That seems a far smarter way of engaging learners who, for whatever reason, have not responded well to a school environment.

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CREATIVE HEAD

19/05/2017 15:34

#BusinessEdit

The Numbers Game THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

At Salon Smart, and in his column in the May issue of Creative HEAD, 3•6•5’s Ken West suggested salons dump price lists to encourage bespoke consultations and pricing.

It’s clear that salons are still unsure about prices. “We have an increase from July, which makes me slightly nervous,” says Ruby Mane from Ruby Mane Salon. “Hopefully, most clients understand that your increase is purely reflecting increases incurred by the business and that we keep them to the minimum.” Many salons offer some kind of offer, although most have turned away from discount sites – Francesco Group’s Alison Wilkes rues the “voucher vampires” they see on discount days.

9.4%

76%

of salons of salons offer some advertise form of a price list loyalty card

94%

of salons have revised their price list in the past 12 months

To ref lect service leve ls To compete with rival businesses To compensate for staff/training costs

I used a discount site once to promote a new team member and I would never recommend it – they told us we would sell a small number. We sold an astronomical amount, couldn’t stop it and the whole team had to get involved for 12 weeks IAN HARROLD, ATTITUDE MEN’S HAIR

WAS THE AVERAGE RETAIL IN APRIL TURNOVER

£53.99

WAS THE AVERAGE CLIENT SPEND (EX. VAT)

10.1%

88%

Top reasons for revising price lists:

AVERAGE TOTAL CLIENTS WERE NEW CLIENTS

BUSINESS IN APRIL 2017 COMPARED WITH MARCH 2017?

BUSINESS IN APRIL 2017 COMPARED WITH APRIL 2016?

declining declining

48%

growing 41% steady 11%

24%

steady 35%

growing 41%

“EMPLOYING A ‘gift strategy’ in your salon has two objectives: to make your client feel special and to give a good impression in the long term. Whatever your activity, word-of-mouth is always the best advertisement. Don’t hesitate to get creative so that your customers will remember you and recommend your salon: gift cards, vouchers from neighbouring shops, samples of your new products… whatever you choose, stay loyal to your image and don’t forget to add sponsorship cards for your salon.

For example, this can be a voucher that gives a discount to your clients for every friend they send. Of course, the implementation of such marketing requires specific organisation that does not have to cost you time; Ikosoft’s Merlin software can handle it all for you – the offers, discounts and sponsorship! A commercial gesture of any kind is a great way to complement the client’s visit to your salon and ensure her loyalty.

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

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Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

THE PRICE POINT

CREATIVE HEAD

19/05/2017 15:36

WANT TO MARCH TO YOUR OWN BEAT?

OUR GROUNDBREAKING

SALONS “Why would you not want your stylist to work with the best possible product to be the best stylist they can be?”

“Working with Redken works very well for us.

Both brands have the same ethos and passion.”

“The team were constantly saying to us “we want Redken”. I think it has brought excitement to the team, they’re loving it.”

“The reason we chose Redken is because it’s a great product, forward thinking, innovative and we have been loving the results, our clients love the results.”

“Instead of following the pack, Redken are leading the pack. The products they put out there do really work!”

“We knew straight away that we wanted to team up with Redken as they work hand in hand with our ethos. It’s such an innovative, cool brand constantly producing new ideas.”

“My clientele are always looking for something different.

I recommend Redken.”

MEET OUR SELECT TRIBE OUR GLOBAL AMBASSADORS

JOSH WOOD GLOBAL COLOR CREATIVE DIRECTOR

GUIDO PALAU

TRACEY CUNNINGHAM

GLOBAL CREATIVE DIRECTOR

COLOR CREATIVE CONSULTANT

OUR INDUSTRY RECOGNISED UK ARTISTS

CRAIG CHAPMAN AWARD WINNING HAIRDRESSER

LEO BANCROFT AWARD WINNING HAIRDRESSER

LEE STAFFORD AWARD WINNING HAIRDRESSER

WE COLOR HAIR DIFFERENTLY REDKEN. THE HAIRCOLOR RANGE THAT HAIR LOVES A-LIST COLOR RESULTS WITH RESPECT FOR THE INTEGRITY OF HAIR

THE SECRET

SHADES EQ

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WE EDUCATE LIKE NO OTHER THE REDKEN WAY LEARN BETTER,

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#BusinessEdit

LIFE LESSONS

IT’S PLAYTIME! WE COULD ALL LEARN FROM MAJOR RETAILERS: LET PEOPLE PLAY WHEN IT COMES TO SELLING ELECTRICALS

KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

IN ALL THE CONSUMER research that I see from various sources, one element that always strikes me is a clear disconnect between stylist and client perception. Stylists perceive they have given clients a high level of information and advice, but this is not necessarily what a client perceives they have received. There are multiple issues here.

The first is education. To become experts in our field we need to embrace continuous education. Techniques, products and equipment are constantly evolving. An openness to change and a thirst for knowledge are vital to be able to provide the up-to-date advice that customers are crying out for.

Surely if you want to run a profitable business, then everything hair-related your clients need to maintain beautiful hair should be available to them without going elsewhere?

Selling electrical and styling tools has always been a challenge for salons who lose valuable sales and profits on a regular basis.

I believe that if you need something to achieve a fabulous result on your client, then they need the same tools and products to achieve this at home. Whether that be wet products, brushes or electrical tools, surely buying from an expert makes sense to a client.

So, here is some radical thinking. If a salon owner believes in a range of wet goods, then that should be what is used and recommended throughout the salon. If a salon owner believes in a range of professional brushes, then they should be used and recommended throughout the salon. If a salon owner believes in a range of electrical tools, then they should be used and recommended throughout the salon.

Now, here is where I may upset some people.

I also believe that to ensure consistency of use in these areas, the salon owner should provide these items for their team. Only then can you insist that they be used. Imagine how professional your salon could look if everyone was using the same products, brushes and electrical goods. How easy would it then be use and recommend and, heaven forbid, increase your retail sales?

One last tip we could all learn from major retailers: let people play. Always have testers for your wet products. Create a tool bar where clients can try electrical goods themselves and you can give them hands on, practical advice on how to achieve great results.

Imagine having a salon that was rent free because the profits from your retail sales paid your rent. Happy days!

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

CREATIVE HEAD

035_Ken West June.indd 1

CAROLYN SWEENEY CREATIONS, CHICHESTER Micro-manage your cash flow. “Cash is king” and I have always kept a very close eye on the money, analysing the businesses with forward focus. Being able to plan investments in people and education, always knowing where we are, and where we are going. It also helps me to sleep at night!

Team, team, team! Our salons are only as good as our teams. Train, nurture and empower to create a tribe with strong brand values, and create environments where people want to be.

Educate. Train your team to be the best they can, delivering beautiful hair with a consistent exemplary experience.

If everybody got this right none of us would ever need a marketing budget!

Love what you do and who you’re doing it with. Your work fills a large part of your life. The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

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#BusinessEdit

PETER TOBOLSKI

FRESH APPROACH TELL US ABOUT THE NEW GENERATION NANOKERATIN SYSTEM… Fresh Approach UK is the exclusive distributor for Nanokeratin Systems in the UK. We have been involved with the brand since 2014 and we’ve seen the results salons can achieve.

WHAT’S NEW? NanoSmooth pure is a revolutionary smoothing technology that provides safe bond reformation for soft or complete smoothing and straightening results with three types of treatment in one bottle – Express Service, Soft Smoothing and Complete Smoothing/ Straightening. There’s home care, too.

ANY FUTURE PLANS? Nanokeratin System creates new technologies that enable clients to achieve hair perfection, providing salons with the key to generate significant income and profitability. What I can say is that whatever is next, you can guarantee it will be even more advanced, inspiring and transformative than ever before.

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

ANGELO SEMINARA ARTISTIC DIRECTOR, DAVINES

If you had to choose one thing that someone should systematically do to master their craft, what would it be? @nasalhairspray Master every skill so you can break the rules to progress your artistry and creativity – vital for your development and to maintain your reputation.

What was the biggest change you made to overcome your shyness and go on to success?

@athomsonhair

My passion for hairdressing and a hunger for more helped overcome my shyness. Developing and expressing my creativity gave me the confidence to share my skills, passion and love of the craft.

Where does your inspiration come from, and how do you channel it? @marcusking777 Usually Mother Nature sparks my inspiration; her achievements are a bottomless pool of brilliance, as awe-inspiring as they are unfathomable. Usually I’m given time to prepare, but when that’s not possible and you have to deliver you must discover your inspiration. And believe me, it’s always there, you just have to look.

What career advice would you give yourself at 21? @radiantc Work hard, enjoy the work and enjoy being part of a team, have fun. Learn from the best in the business. Have a clear vision of your personal style then practise, practise, practise! Create collections which show a range of the skills you’ve mastered. Strive for perfection and never compromise. When it comes to photographic work and shows, make sure you use the best models, make-up artists and photographers you can possibly afford. And always look forward.

Have you ever found a little or no budget for a shoot a creative limitation? @hair_hour Budget constraints are a constant. Every situation has advantages and disadvantages and you must be malleable to achieve your best. I’ve worked on projects where the budget was £5m, but I’ve also done shoots on a handshake with a lasagne and a couple of coffees thrown in!

Next issue: Denise McAdam. Tweet us at @creativeheadmag

Insider Insight

20%

Supported by

is the percentage of bookings customers make within three hours of their appointment time. If you’ve got empty salon seats, you don’t need to just rely on walk-ins. With one in five customers searching and booking at the last-minute, make sure you’re discoverable online. top tip! Try adding a small discount to a last-minute appointment. It could mean filling an empty slot.

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

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CREATIVE HEAD

19/05/2017 15:38

Ruffians Shoreditch

#BusinessEdit

Last chance to enter GET YOUR ENTRIES IN for the new NHF Business Awards – the deadline is 28 July!

Launched as part of the NHF’s 75th anniversary celebrations, the awards are open to both NHF member and non-NHF businesses. To see the nine categories and download entry forms, visit nhf.info/nhfbusinessawards. Finalists will be revealed on 4 September, with the winners announced, along with the NHF’s Britain’s Best and Photographic Stylist of the Year competition winners, at the Vox Conference Centre in Birmingham on Sunday 19 November.

CHILDCARE BOOST A NEW GOVERNMENT tax-free childcare scheme could encourage more hairdressers and barbers with children either to return to, or stay in, work. The scheme enables parents or carers to pay money for childcare into an online account, which the government will then top up by 20 per cent, or the equivalent of the basic rate of tax.

This means that, for every £8 paid into an account, the government will add £2, up to a maximum of £2,000 per child. Parents with children aged under four on 31 August, and those with disabled children aged under 17, are being allowed to enter the scheme first, although it will be rolled out CHECK more widely.

YOUR DATAtection Pro To qualify, EU General Data me into force co l wil s ion lat gu Re parents must when Britain in May 2018, even l mean salons be in work wil is Th .

EU leaves the how they on t ilan vig and earning need to be ta, such da nt use and store clie at least £120 , or how as email addresses on to ld a week each. they gather and ho cial information from so Full details can media. be found at gov.uk

HIGH STREET BENEFITS FROM BARBER BOOM MORE BARBERSHOPS OPENED than ever before last year, a survey has revealed, and even overtook coffee shops and takeaways in popularity.

The industry snapshot by the retail body the Local Data Company, found barbershops were the second most popular retail start-up in 2016 after vaping shops. Nail salons were seventh while hair and beauty salons were in ninth place.

But the overall outlook for the high street was gloomy. More shops closed on UK high streets than opened last year, with 130 shops closing for every 125 that opened. NHF chief executive Hilary Hall argued this highlighted just how competitive the market continued to be for many salon and barbershop owners. “If they are to survive in such a tough marketplace, business owners will need to work harder than ever before on their brand and client experience to differentiate their business,” she said.

Similar high street research from insurer Direct Line for Business has argued that the south east of England is now the UK’s “hair and beauty capital”. Nearly one in three (close to 29,000) hair, beauty and nail businesses operated in the south east of England, it calculated. The next closest region, the north west, had about 11,000.

Barbers ‘must add web booking’ BARBERSHOPS ARE FAILING to meet growing demand from clients for online booking, according to a poll of 1,200 people by software firm Mojo and male grooming brand The Bluebeards Revenge.

The survey found more than half (54 per cent) of male barbershop clients aged 18 to 40 said they would prefer to book online or via a smartphone app if they were able to, rising to 66 per cent in London. Yet just eight per cent said they currently did so rather than simply walk in, suggesting barbers are still using old-fashioned phone-based or pen and paper booking systems, it added.

“Businesses such as Uber and Deliveroo have created a new consumer attitude and increased expectation in terms of online booking and payment,” said Nick Sando, chief executive and co-founder of Mojo. “It is now about helping barbers see the benefits of an online presence and on-demand bookings, and guiding them through the change.”

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info CREATIVE HEAD

037_NHF.indd 1

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19/05/2017 11:24

G O YO U R O W N W AY

CREATIVE HEAD EDITOR AMANDA NOTTAGE TALKS TO PIONEERING COLOURIST AND 2016 MOST WANTED ICON, JOSH WOOD, TO DISCOVER HOW HE WENT FROM A BARNSLEY COUNCIL FLAT TO HIS NEW ROLE AS REDKEN GLOBAL COLOR CREATIVE DIRECTOR THE INTERNATIONAL PRESS is gathered in Paris and a buzz of excitement fills the air as they jostle for seats and a prime position to witness a new partnership in professional hairdressing… this is going to be big.

A few days before the Parisian frenzy, the subject of that attention is enjoying a rare day in London (he’s usually travelling to see international clients Thursdays to Sundays) and he’s rather ebullient. Josh Wood – Most Wanted Hair Icon 2016, founder of creative hothouse The Atelier and described by former British Vogue editor Alexandra Shulman as “the über colourist” – is the new global color creative director for US hair giant Redken. It’s a move that will pair him up with long-time Fashion Week collaborator Guido Palau, and he’s full of admiration for his new Redken collaborator: “Guido really respects colour; he gets it, he thinks of the total look.

If colour is needed he will give it the space to be the talking point. It’s a collaborative process and he’s very respectful and engages in that process well.”

In his new role, Josh will be a spokesman for Redken Hair Color, take part in Redken’s education initiatives and events, provide artistic direction on photoshoots and assist with product development. He’ll also be working with Redken’s impressive model roster, showcased across social media.

Having worked as a global colour director for Wella Professionals for the best part of a decade, Josh is returning to a brand he first worked with back in his early days in Barnsley. “I love the energy that Redken musters, and the idea of honesty: Learn Better, Earn Better, Live Better – they’re Yorkshire principles!” he smiles. “I’ve come from a Barnsley council flat to this – I’ve worked hard and been rewarded well. I’m excited to help define the brand’s colour architecture. It has some incredible pillars and technology, and I can’t wait to work with the Redken Tribe to

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really understand what it is they want as hairdressers.”

He’s already helped form trends and shot a campaign for the brand. “Colour is an accessory and we need to have a younger conversation around colour like make-up – think wash-off colour – you’re not tied in for life.” He describes Redken colour as “the colourist’s colour. It is different – especially Shades EQ – there’s a realness,” he explains.

“I’ve been talking to Redken about seeing it like filters on Instagram, in the way that you can layer colours on top of each other without them becoming blocky. For me, Shades EQ best represents this idea of hair colour being thought of like make-up. There’s a sheerness, a sparkle, it doesn’t shift your own base, you can layer it… that feels more like make-up language.”

This is indicative of Josh’s modern approach to colour and today’s client. “The whole conversation about salon and at-home is something experts are missing – we shouldn’t be fearful of clients doing what they want to do, when they want to do it. What we should be doing is advising them on how to do it so we stay as experts,” he says. “If women have grey hair they’re going to colour it – more and more of my clients can’t get into my chair because of logistics and timing, so I’ve got a very different vision of that landscape.”

He is determined to break down the barriers because, he says, “the truth is there are more people colouring at home than in the salon. We need to get a more even balance, and the way to do that is not to alienate people.”

As well as helping the scientists in the Redken labs develop colour that hairdressers crave (“If I say I want a petal-soft rose, they don’t go and hide under the table”), Josh will be working alongside Guido in a more official capacity on Fashion Weeks worldwide.

“I’ve coloured for Guido for years and we work together in

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CREATIVE HEAD

38-41_Josh Wood.indd 2

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38-41_Josh Wood.indd 3

Louis Vuitton

and high-end fashion colour is that when it doesn’t work, move on. And that’s quite hard when you’re in a salon – you’re in every day trying to get it right,” he says.

“It’s quite difficult to switch that emotion to creating something quite beautiful and amazing, but if it doesn’t work for the designer, move on. In the early days I’d be in tears, but I’ve learnt it’s a visual expression of that designer’s woman for the season, and if that woman isn’t blue-haired, she simply isn’t blue haired!”

Having worked with some of the biggest fashion stylists, Josh recognises adding hair colour to a couture show or editorial shoot does “add another layer of complication.

If you’re quick, and a quick thinker, and you’ve got a great portfolio of products, you can go in and make it simple for them.”

It’s a far cry from Leslie Frances Hairdressing in Barnsley, where he started as a Saturday boy because his friend told him how fun it was. “I wasn’t there long before I knew that was an environment in which I could thrive – before I even knew I had any skill for hair,” he recalls. “The acceptance, the social side, the nurturing… that appealed to me before I got my hands on hair; my hands were still on the broom!”

However, the salon had doubts. “I got kicked out after 10 months on a Youth Training Scheme as they didn’t think hairdressing was for me. I’ve always been a bit of a disruptor so that was no surprise,”

Chinese Vogue

The Atelier 40

The Atelier

Prada S/S14

Prada S/S14 Chinese Vogue

Chinese Vogue

The Atelier

short bursts on specific things,” says Josh.

“We were working on a job together and he was telling me to try this, use that, he was selling Redken to me! My new role has come from a natural place – from two creative people working together.”

Guido has been Redken’s global styling director since 2005 and he and Josh have worked together on dozens of stand-out shows such as the bright neons at Versace A/W17 or colouring 50 models at Prada S/S14. How precisely has that relationship worked – does Guido lead with the cuts?

“Always!” Josh jumps in. “The work he does and the names he works with, it doesn’t get any better. He’s a creative genius. The key to success is knowing that colour is one element of that look – I’m under no illusion that it’s all about colour.

It’s about slotting into a creative process.”

Josh is arguably the only colourist at this lofty level – add couture shows and the labels’ advertising campaigns and many ambitious technicians wonder just how a colourist gets into that hallowed circle. “I’ve been doing it a long time, I have good relationships with designers.

I’m not scared to roll up my sleeves and give it a go, and I’m not scared to pack up if it isn’t working,” he says, frankly.

“Colour is vital to fashion, as is understanding a mood a designer’s creating with a collection.

“The difference between salon colour

CREATIVE HEAD

22/05/2017 13:29

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Versace A/W17

Versace A/W17 CREATIVE HEAD

people, mostly stylists wanting to balance session commitments with clients, not at all what he had originally pictured. “I wanted to work by myself in a very small space, with an area for wigs or VIPs,” he explains. “What transpired was that there were a lot of people who felt the same way, so it became bigger and a different kind of concept, but I’m very grateful for that.”

Josh explains that to straddle the two worlds of salon and session, you almost need a double identity. “Most salons didn’t want someone who would only work two days a week. But what I realised is that clients want people who have another string to their bow. They want someone who has just worked on a shoot and still has that energy, so I knew I was building a space for creatives.”

He maintains having a closed-door policy is important; giving them the opportunity to shut up shop if necessary. “I needed intelligent, experienced people who could share the message with clients that they could have their appointment cancelled at short notice. But the upside was that when you got that appointment, your stylist is going to have just worked on something incredible so you’re going to get a very different experience. The conversations in that staff room are just beyond – it’s an environment that can’t be anything other than infectious.” Oh, to be a fly on that beautifully upholstered wall…

Versace A/W17

Chinese Vogue

Prada S/S14 and Versace A/W17 images courtesy of Redken

he jokes. “Rather than mope around Barnsley I thought: ‘Sod that, I’m going to go somewhere where I can train well’, and that led me to Vidal Sassoon in Leeds.”

While he was there, he assisted session stylist Ray Allington, who suggested colour, telling young Josh he was ‘crap at blowdrying’. And with that nugget of advice he took advantage of the colour knowledge on hand at Sassoon – where legends such as Annie Humphreys and Leona Curran were always around. It was moving down to London (“It was so alien – it was like being dropped on the moon”) and then covering a colleague’s maternity leave in New York that gave him new insight and new relationships that would be formative.

NYC and time with musicians such as David Bowie, who was a friend, lifted the lid: “I could see that there was a different way of working and being. That’s where the entrepreneurship kicked in. I could see there was a different way of doing it, especially colour. I saw freehand colour for the first time.” In London, Josh worked on South Molton Street in Mayfair, where he was surrounded by expressive people on a thoroughfare that included Browns, Bazaar and Azzedine Alaïa fashion stores.

“I coloured all the shopkeepers’ hair and, in a way, I turned that back into Barnsley.

I built relationships, we grew up together.”

Now, at his Atelier in West London, he’s surrounded by nearly 60 like-minded

JOSH ON…THE NEW REDKEN TRENDS

Smokey Ombre “Inspired by smokey eye make-up, this is about diffusing one colour into another. Taking light into dark and dark into light.”

Metallic Balayage “A holographic, shimmering metallic – similar to colour blocking with different weights and textures within it.”

Shades EQ pastels “There’s a silver grey in this palette and, I’m not allowed to say who yet, but I’ve coloured someone really exciting with it.”

JOSH ON… WORKING WITH VOGUE

“I’ve had the great opportunity to have a colour collection in print virtually every year in Chinese Vogue and Japanese Vogue. My Les Beiges collection for Chinese Vogue was pivotal because it captured the refinement you can get when you know hair colour in that pastel world.”

JOSH ON… WINNING MOST WANTED HAIR ICON

“I’ve had people from all over the world reach out to me and tell me how incredible it was to win. The bigger picture is that I’m not a stylist, I’m a colourist, and it’s been such an amazing recognition for me but I was accepting that award for all the colourists in the world, and I think they really feel it. It was a first, and I’m so proud it was me!”

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T C L

! y r o t c i v r o f

L’ O R É A L COLOUR TROPHY

THE BACKSTAGE TOUR IS OVER; THE GRAND FINALISTS FOR THE ICONIC L’ORÉAL COLOUR TROPHY HAVE BEEN REVEALED, FROM SLEEK EBONY TO THE PRETTIEST OF PASTELS. TAKE A LOOK AT THE L’ORÉAL COLOUR TROPHY, MEN’S IMAGE AWARD AND STAR AWARD FINALISTS GOING HEAD TO HEAD ON 5 JUNE AT BATTERSEA EVOLUTION IN LONDON, THERE’S MORE! At the Grand Final AND SEE WHO YOU BELIEVE SHOULD BE THE WINNERS… ing WE’LL BE THERE ALL DAY WITH THE GRAND FINALISTS AND THE SHOW TEAMS, REPORTING LIVE FROM BACKSTAGE AS WELL AS THROUGHOUT THE GRAND FINAL ITSELF, SO MAKE SURE YOU’RE FOLLOWING @CREATIVEHEADMAG ON TWITTER, FACEBOOK AND INSTAGRAM!

you can see breathtak shows from Toni&Guy and the #COLORFULHAIR Collective, featuring Siobhan Jones, Skyler McDonald, MJ Farmer and more. Book your tickets now at lorealcolourtrophy.com

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#LCT17

NORTHERN IRISH L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Petras House of Colour, Armagh

Andrew Mulvenna Hair, Belfast

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

McGills, Ballycastle

Surgery Hairdressing, Moy

SCOTTISH

L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Hair Directory, Inverness

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Contemporary Hair Academy, Middlesborough

At Sisters, Newcastle

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Emma Doherty, Copperfields Hairdressing and Beauty, Perth

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

Hays Salon, Hull

Rachel Walshe, Bobs, Magherafelt

Copperfields Hairdressing and Beauty, Perth

Jason Hall Hairdressing, Edinburgh

Linton & Mac, Aberdeen

NORTH EASTERN

Bang, Bishy Road, York

Andrew Mulvenna Hair, Belfast

Atchison Hair, Magherafelt

Alan Edwards Salon, Glasgow Charlie Miller, Edinburgh

THE L’ORÉAL COLOUR TROPHY STAR AWARD

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Westrow, Leeds Cutting Room Creative, Leeds

Georgia Kirven, Frances Marshall, Sunderland

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18/05/2017 15:44

NORTH WESTERN L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

The Colour Room, Stockport Olsen & Olsen Hairdressing, Liverpool

Royston Blythe, Shrewsbury

Toni&Guy, Deansgate

MIDLANDS

L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Nashwhite, Leamington Spa

Trevor Sorbie, Manchester

Georgina Haplin, No 77 Creative Hair, Lancashire L20 The Salon, Bootle

THE L’ORÉAL COLOUR TROPHY STAR AWARD

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

Royston Blythe, Wolverhampton

Love The Salon, Gloucester Hazel & Haydn, Birmingham

EASTERN

L’OREAL COLOUR TROPHY WOMEN’S IMAGE AWARD

VAE Hair, Norfolk

THE L’ORÉAL COLOUR TROPHY STAR AWARD

The Burdes Nest, Gloucester Abacus, Bewdley

Chloe Heath-Byard, Reds Hair Company, Ross-on-Wye

THE L’ORÉAL COLOUR TROPHY STAR AWARD

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

Kennadys, Ingatestone

Faces Hairdressing, Colchester The Gallery Haircutters, Norwich

VAE Hair, Norfolk

Charlotte Ellis, Kennadys, Ingatestone Alan D Hairdressing Education, Ipswich

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#LCT17

SOUTH WESTERN L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Hair by Jones, Monmouth

Seanhanna, Bristol

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

Bloggs Salons, Harbourside, Bristol

AKA Professional Hairdressing, Bristol

SOUTHERN

L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Bloggs Salons, Bristol

Chaye Cooper & Co, Eastleigh

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

Zappas, Fleet

Headmasters, Brighton

LONDON

L’OREAL COLOUR TROPHY WOMEN’S IMAGE AWARD

Brooks & Brooks, Holborn

Headquarters Hair Salon, Kingston

Electric Hairdressing, Brighton

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD

Toni&Guy, Canary Wharf

Emily Walker, Toni&Guy, Bournemouth

THE L’ORÉAL COLOUR TROPHY STAR AWARD

The Chapel, Kent

Simon Webster Hair, Brighton John Carne, Guildford

THE L’ORÉAL COLOUR TROPHY STAR AWARD

The Lion & The Fox, Clerkenwell

Brooks & Brooks, Holborn

The Social, Clapton

Charlotte Knight, The Gallery Hair & Beauty, Kent

THE L’ORÉAL COLOUR TROPHY STAR AWARD

Harriet Stokes, Not Another Salon, Shoreditch

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18/05/2017 15:45

Shh! join

rreots!

P sec

These shampoos Mythic Oil and Tecni.ART Pli in the pros’ top five L’Oréal Professionnel products they can’t live without! What will be next? Find out in our October issue!

: d e l a e client’s Revyour

Model: Taylor Hill for L'Oréal Professionnel. Photographer: Damon Baker.

We’ve discovered the top five L’Oréal Professionnel products the professionals can’t live without! This month, it’s not one but TWO shampoos from the relaunched SERIE EXPERT range WANT TO KNOW the secret to keeping gorgeous hair colour looking, well, gorgeous?

It takes two: SERIE EXPERT Silver Shampoo and SERIE EXPERT Vitamino Color Shampoo by L’Oréal Professionnel are the aftercare products the professionals swear by!

For colour radiance and superb shine it has to be Vitamino Color Shampoo. When it comes to caring for grey, white or light blonde hair, L’Oréal Professionnel’s best-selling* shampoo, Silver, is the answer. Discover why…

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*Based on sales per salon in United Kingdom and Ireland year to date April 2017

colour saviours

CREATIVE HEAD

18/05/2017 15:48

CR EATIV E HE AD AD VE RT OR IAL

FOR RADIANT COLOURED HAIR SERIE EXPERT Vitamino Color l It’s enriched with an antioxidant complex and UV filters l Leaves hair more vibrant l Protects colour radiance l It’s perfect for clients worried about colour fade and lack of shine

FOR NO BRASS, JUST GLOSS SERIE EXPERT Silver Shampoo l It’s enriched with magnesium in combination with a deep purple anti-yellowing agent, which help to neutralise tones l Counteracts unwanted brassiness l Leaves hair soft and shiny looking

*Based on sales per salon in United Kingdom and Ireland year to date April 2017

l It’s perfect for grey, white or light blonde hair

“Vitamino Color is the ultimate antioxidant colour care with a UV filter. It’s the ideal daily regime to complement your colour service and maintain your client’s colour investment” JACK HOWARD, PAUL EDMONDS, LONDON

“The Silver Shampoo is great for keeping your blonde bright and pure in between salon visits. It helps rid the hair of yellow tones” MARIO CHARALAMBOUS, RICHARD WARD HAIR & METROSPA, LONDON

The Pros’ secrets are out – discover the essentials you can’t live without throughout the year, only in Creative HEAD. To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Keep up to date with the brand on social media @lorealprouk #lorealpro #justforme CREATIVE HEAD

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47

23/05/2017 12:11

HAVE YOU GOT THE

ID factor?

TO BE A L’ORÉAL PROFESSIONNEL ID ARTIST, YOU’VE GOT TO WANT TO BE THE BEST AND PUSH YOURSELF LIKE NEVER BEFORE. IF YOU MAKE IT, YOU’LL ENJOY UNRIVALLED EDUCATION AND OPPORTUNITIES. HAVE YOU GOT WHAT IT TAKES? FANCY SEEING YOUR name next to the likes of Chris Appleton, Patrick Wilson, MJ Farmer and Sophia Hilton? They are all at the top of their game and all have progressed their careers through development on the L’Oréal Professionnel ID Artist programme.

To become a L’Oréal Professionnel ID Artist, you’ve got to be hungry to learn and you’ve got be willing to work. If you’re one of the lucky few, L’Oréal Professionnel will further develop your talent and help you discover your full potential. Launched more than 14 years ago and inspired by fashion, L’Oréal Professionnel has helped develop hundreds of individuals.

And once you’re on the two-year programme, you will enjoy approximately 14 days of inspirational education and unique hairdressing opportunities. You’ll learn the latest cut, session and colour techniques from some of the best in the industry and you’ll even get product previews, presentation and communication training and platform education opportunities.

You’ll also take part in numerous L’Oréal Professionnel events. And best of all, the entire education and hairdressing opportunities provided are funded by L’Oréal Professionnel.

So, if you want to take advantage of all that the L’Oréal Professionnel ID Artist programme has to offer, or you’re a salon owner with a rising star who needs a challenge, get an audition booked now! There are two paths to choose from when auditioning to become an ID Artist (you can only audition for one): Session & Cutting or Artistic Colour.

TO AUDITION FOR SESSION & CUTTING, YOU MUST: • Work for a salon that stocks L’Oréal Professionnel Tecni.ART • Prepare a fashion-inspired look on a model that takes inspiration from seasonal collections • Explain what your inspirations were and how you translated them into the look • Share how the model’s total look has been created • Present and show the Tecni.ART products used to create your look

TO AUDITION FOR ARTISTIC COLOUR, YOU MUST: • Work for a salon that stocks L’Oréal Professionnel INOA or Majirel Colour • Prepare and present a live model that showcases your artistic and creative colour work, inspired by seasonal collections • Through presentation and the use of a prepared mood board, share the inspiration behind the model’s colour and how you created the total look • Explain how you created the colour and how you finished and styled the look with L’Oréal Professionnel Tecni.ART, noting which products were used

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CR EATIV E HE AD AD VE RT OR IAL

AUDITIONS TAKE PLACE AT THE FOLLOWING LOCATIONS • Monday 19 June – Leeds • Tuesday 20 June - Manchester • Sunday 25 June – Glasgow • Monday 26 June – Dublin • Sunday 2 July – London • Monday 3 July – London (Southern Region) • Tuesday 4 July – Cheltenham

BOOK IT!

To book an audition, call 020 8762 4463

“The ID Artist programme was my entry into the industry.

There are times when you just don’t know where to turn to get the career you want.

ID Artist moulds you, educates you and allows you to start a new life” SOPHIA HILTON,

NOT ANOTHER SALON

“I would recommend “The ID Artist programme the ID Artist programme helped me understand how I was going to to anybody looking to take their creative career reach my goal. It was the starting block on how to the next level. One to do ‘good hair’. It’s the of my biggest barriers perfect platform, whether was self-belief and you want to remain in confidence, so the selfthe salon, take the development days were education route or do very beneficial, giving session work. It’s amazing, me the skills I needed and it helped me get to to present my work” MJ FARMER,

ARTISTIC TEAM MEMBER AND EDUCATOR AT RUSH

where I am today” CHRIS APPLETON, CELEBRITY STYLIST

“When I was an ID Artist the environment was very open – it was like a big family, sharing and learning from each other plays a great part. The skills I learnt from the training days I still apply to my work now” JAMIE BENNY,

ARTISTIC TEAM MEMBER AND EDUCATOR AT RUSH

Become a L’Oréal ID Artist and unleash the star in you. For more information, contact your L’Oréal Professionnel account manager or call 0208 762 4463 49

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18/05/2017 15:51

IT’S ON

HAIRDRESSING’S MOST SPECTACULAR NIGHT OUT

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18/05/2017 15:53

MOST WANTED AND THE IT LIST THE GRAND FINAL

event

TICKETS ON SALE 29 JUNE

04.09.17 GUILDHALL 2017

REGISTER FOR ALERTS AT CREATIVEHEADMAG.COM

SINGLE TICKET £240 TABLE OF 10 £2,300

Limited number of VIP tables available. Sorry, tickets cannot be pre-ordered

LONDON

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18/05/2017 15:53

Vision

Critique

JULIE VERHOEVEN

Illustrator, designer and fashion tutor at Central Saint Martins and Royal College of Art

DORIS LOCKHART SAATCHI Renowned art critic

Process

Doris Lockhart Saatchi photographed by Robert Mapplethorpe; Julie Verhoeven by Annie Collinge; Tony Glenville by Max Baragin

n o i s s e r p x E

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JOHN VIAL

Session stylist, salon owner and global influencer for Revlon Professional

TONY GLENVILLE

Creative director at the London College of Fashion

event

18/05/2017 15:59

education

! t n e v e e v i l w e n e Exclusiv

ARTWORLD A NEW ADDITION TO THE CREATIVE HEAD EDUCATION SERIES!

Extraordinary talents come together to explore artistic expression and the creative process.

Join us for a unique and powerful evening of inspiration for modern image-makers

PLUS!

LIVE STYLING

BY THE REVLON PROFESSIONAL SESSION TEAM

MONDAY 26 JUNE 2017 7pm until 10pm

The Yard, Shoreditch, London

BOOK ONLINE AT CREATIVEHEADMAG.COM CALL TO BOOK 01434 610416

TICKETS £30 EACH / TWO FOR £50

Includes canapés, drinks all evening and a gift from Revlon Professional

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18/05/2017 15:59

OLLY SMITH

MENSWEAR BUYER AT HARVEY NICHOLLS

JOHNNY BABA BARBER BARBER

JODY TAYLOR

MEN’S HAIRDRESSER AND SESSION STYLIST 54-57_Coterie2.indd 1

LUKE BENSON HAIRDRESSER

LEE KYNASTON

GROOMING EXPERT FOR TELEGRAPH MEN

MATT ROBINSON MISTER ROBINSON’S BARBERSHOP

22/05/2017 16:49

event

TWENTY-FIRST CENTURY BOYS AN EXPLORATION INTO THE “MODERN MAN” AND THE ENDURING MEN’S MARKET BOOM COME AND JOIN THE CONVERSATION!

MONDAY 3 JULY 7-10PM One Alfred Place, London

BUY TICKETS

creativeheadmag.com/store or call 01434 610416

TICKETS £25 OR TWO FOR £40

Price includes canapés on arrival, drinks all evening and a gift from American Crew

creativeheadmag.com/thecoterie 54-57_Coterie2.indd 2

22/05/2017 13:34

GLASGOW TUESDAY 11 JULY 7-10PM Bar Soba, Merchant City

ERROL DOUGLAS MBE… TICKETS £25 OR TWO FOR £40 Buy now at creativeheadmag.com/store or call 01434 610416

Price includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

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18/05/2017 16:10

…KY WILSON HEAR THEIR STORIES MEET YOUR HEROES! BOOK NOW!

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18/05/2017 16:04

NT VE E E LIV ED BY E U T NIQ ESEN U A PR

nt

e ev

THE UK’S BIGGEST HAIR PARTY! SIGN UP FOR £75 What guests can expect New hair tricks Quick style fixes ● How-to tutorials ● Expert advice ● Goodie bags with free products

The benefits to you Increased client loyalty Exposure to new clients ● Retail sales on the night ● A chance to show off your skills ● Exposure on a national level

●

●

●

●

Sign-up your salon at creativeheadmag.com/store or call 01434 610416 You’ll be sent a Big Hair Do pack containing salon posters, badges for the team, goodie bags and a guide showing you how to organise and promote your Big Hair Do

creativeheadmag.com/events #bighairdo

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18/05/2017 16:14

L BY BROUGHT TO YOU

E AY

RE

DO

BIG HAIR DO!

NL

INE

.CO

M

ONE BIG 100 SALONS NIGHT WEDNESDAY 27 SEPTEMBER 2017

Throw open your doors to the public for a unique experience evening ямБlled with fun, advice, hair DIYs, playtime with products, and stylist expertise

SPONSORED BY

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18/05/2017 16:18

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S E S S I O N SALON TO

SECRETS OF A SESSION STYLIST

Masterclass with Richard Phillipart

3rd July 2017 London

Discover the essential techniques from a top session stylist, and finesse your styling skills for your salon.

Find out more: babylisspro.co.uk/education

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08/05/2017 15:54

An

n a m h s i l g n E IN NEW YORK HOW DO YOU INSPIRE A MOST WANTED CREATIVE TALENT WINNER? WITH 72 HOURS IN ONE OF THE BEST CITIES IN THE WORLD, SUGGESTED CATEGORY SPONSOR BUMBLE AND BUMBLE. YES PLEASE! WHERE TO BEGIN? You can’t quite do New York City in 72 hours, but Errol Douglas MBE sure gave it his best shot. Creative HEAD’s Most Wanted Hair Trend winner and three-time Most Wanted Creative Talent winner (and, therefore, Most Wanted Legend) was invited to the Big Apple by competition sponsor Bumble and bumble. There he spent time at the world-famous House of Bumble in Manhattan with the brand’s creative stylists and immersed himself in the Bumble culture.

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18/05/2017 16:29

And it was

AWESOME!

Errol with Tom Gallagher

Errol found a creative soulmate in Bumble stylist and educator Tom Gallagher – together the two talked trends, products, clients and celebrity gossip (the Met Gala, a fantasia of fabulous costume dresses, had taken place the night before) as they jointly transformed three NYC women with incredible new cuts against the jaw-dropping background of the Manhattan skyline (see the results exclusively on creativeheadmag.com).

Bumble and bumble is, of course, the original New York hair brand, beginning life as a single NYC salon back in 1977. It quickly clipped and coloured its way into global prominence – thanks to a legendary editorial team and a collection of cutting-edge products coveted by hairdressers, It-girls, a salon network, and beauty junkies, worldwide.

Such was the energy and spirit of collaboration that director of global communications Rhiannon Yarrow felt compelled to give Errol an exclusive preview of two new Bumble and bumble products that will launch this autumn.

“It’s really exciting to see what’s happening with Bumble and bumble, and to have had this creative collaboration with the brand,” said Errol. “When I entered Most Wanted Creative Talent, I never dreamed it would result in such an inspirational experience!”

SEE MORE from Errol online! Visit creativeheadmag.com/education

CREATIVE HEAD

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TAKING A BITE…

WHAT ERROL (AND CREATIVE HEAD PUBLISHER CATHERINE HANDCOCK) GOT UP TO IN ONE OF THE GREATEST CITIES ON EARTH

We stayed at…

The Maritime Hotel 363 W 16th Street

The nautically themed hipster hangout is in the heart of Chelsea, with signature porthole windows overlooking Ninth Avenue.

to…

We bumpeditin t Paul Merr

y of British The former Bad Bo to New York d ve hairdressing mo is now an d an o ag five years ion star with established sess g Ralph Lauren. clients includin 64

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Michael Gordon

Safi Kovalenko The Moscow-based makeup artist was in town for a photo-shoot

The entrepreneur and documentary-maker served us tea in his Liberty Street apartment near the Financial District CREATIVE HEAD

22/05/2017 13:32

We visited…

The Whitney Museum of American Art The venerable Whitney moved from Madison Avenue to a $422 million steel-and-glass home on hip Gansevoort Street. The museum’s outstanding collection, recognised as one of the world’s finest holdings of 20th century American art, is a real draw.

The Met The Costume Institute’s spring 2017 exhibition at The Met examines the work of designer Rei Kawakubo and includes examples of her womenswear for Comme des Garçons. Many exhibits featured heads and wigs created and styled by Julien d’Ys.

The High Line This public park is built on a disused rail line elevat ed above the streets on Manhattan’s West Side. The 1.45-mile stretch featur es wild flowers and outdoor art – and offers the cha nce to snoop inside luxury apartments along the way !

We ate at…

Bagatelle Street 1 Little W 12th strict A Meatpacking Di ing fine institution serv . od fo French

The Beatrice Inn 285 W 12th Street A former Prohibition-era speakeasy, coke den for early-Noughties A-listers and classic chop house for the media elite has been transformed in recent years by chef Angie Mar’s elevated comfort food.

The 45-day dry-aged burger has to be eaten to be believed.

Takumi Taco 75 9th Avenue counter This unassuming serves in Chelsea Market reet st an Japanese/Mexic ing ud cl in , ps food mash-u . os it rr bu le ab is custom Very tasty.

CREATIVE HEAD

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18/05/2017 16:32

Make use of your

talent

Keen to attract top talent to your salon? Treatwell, Europe’s largest hair and beauty bookings website and app, can help – just like it helped Headmasters

Creative HEAD: How has Treatwell helped Headmasters?

Raju Raymond: We have been able to identify individual stylists and individual non-utilised times to tailor our availability on Treatwell.

This has resulted in us being able to fill columns that would otherwise have gone empty. As all our stylists are on minimum guarantee with commissions up to 50 per cent, using Treatwell has enabled individual stylists to build their column and have a higher take-home pay.

Raju Raymond, chief executive of Headmasters, reveals how Treatwell has helped his salons grow a portfolio of great stylists by helping them build columns and generate more take-home pay

CH: Have you seen increased revenue across salons since you started using Treatwell?

RR: For the salons where we have introduced it, we have seen a tenfold increase in bookings made one or two days in advance.

also helped as the bookings website allows clients to select their required level of stylist, and therefore the correct stylist rate, even at the last minute. Treatwell customers tend to book at the last minute, which helps to reduce our stylists’ reliance on our own standby appointments.

CH: What are the main challenges facing salon managers when it comes to keeping chairs full – and how does Treatwell help?

RR: At Headmasters we are always looking for great, talented stylists and the challenge is to find them and keep them. Treatwell helps us to invest in the stylists we’ve got by enabling us to be more efficient with our bookings, resulting in higher utilisation of talent and, of course, greater commission for the individual stylist.

CH: What advice would you give to other salons who struggle to fill less busy times?

RR: I would advise them to start using CH: How does Headmasters keep its stylists’ columns as full as they can be?

RR: Headmasters heavily promotes standby appointments to fill gaps, but Treatwell has

Treatwell because clients who search on the web will find Treatwell at the top of any search engine, beating any individual salon – and that includes us.

Keep your stylists busy and happy with a little help from Treatwell.

Join today by emailing join@treatwell.co.uk or visiting treatwell.co.uk/business-info CREATIVE HEAD

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18/05/2017 16:39

HOW TO BECOME A

BLONDE’S BEST FRIEND

BLONDES ARE HIGH MAINTENANCE AND EXPECT THE BEST. BUT WE ALL WANT THEM AS OUR SALON BFFS, BECAUSE THEY’RE ALSO FIERCELY LOYAL. EARN THEIR FRIENDSHIP BY BEATING THEIR BIGGEST ENEMIES – FRIZZ, DAMAGE AND A LACK OF SHINE – WITH JOICO BLONDE LIFE BRIGHTENING VEIL

FRIZZ, TONAL CHANGE from sun exposure, chemical damage and exposure to high heat styling all like to make a blonde’s life difficult.

Their hair lacks shine, elasticity and softness. Clients normally amass an assembly of products to try and keep their blonde alive for as long as possible, but now all they need is one: JOICO Blonde Life Brightening Veil.

A true all-in-one product, this spray treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage. It wards off everything from frizz to fading. Clients are left with beautiful, healthy-looking blonde hair that shines bright.

For the best results, encourage clients to use the Brightening Veil with the JOICO Blonde Life Brightening Shampoo, Brightening Conditioner and Brightening Masque.

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WHY JOICO BLONDE LIFE BRIGHTENING VEIL WILL BE A BLONDE’S NEW BFF: l Tamanu oil instantly detangles and hydrates parched hair l Hair is shielded from UVA/UVB rays, protecting hair colour against damage and fading l It helps keep blondes brighter l The product provides protection from styling up to 232°C, thanks to heat-resistant silicones that surround the hair’s cuticle l Leaves hair soft to the touch l Instantly boosts shine, reduces frizz and improves elasticity as monoi oil replaces lost hair lipids l Hair is more manageable l It strengthens the hair, thanks to Bio-Advanced Peptide Complex, which protects and repairs hair protein

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Make a BFF out of your blonde clients with JOICO. To find out more about Blonde Life, visit joico-blondelife.com. For more on JOICO, visit joicoeurope.com CREATIVE HEAD

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CR EATIV E HE AD AD VE RT OR IAL

SMILES AHEAD WHETHER YOUR SALON IS BIG, SMALL, PART OF A GROUP OR INDEPENDENT – RUNNING A BUSINESS IS HARD WORK. BUT PICK SALON SUCCESS AS YOUR DISTRIBUTOR AND THE COMPANY WILL GIVE YOU MILES OF SMILES YOU MAKE PEOPLE feel good, day in, day out. But what about you? You deserve to work with a brand that makes you smile (even laugh from time to time). A company that believes the team is the heart of what it does.

Salon Success prides itself on having one of the friendliest and most passionate teams in the business.

Pioneers in the professional hairdressing industry since 1979, Salon Success knows that the key to any successful business is based on the strength of the relationships it builds.

This is why the Salon Success logo is a representation of a hug – it’s a family affair with siblings, parents and partners from the world of hairdressing (and those who secretly want to be hairdressers too!) working alongside each other to help your salon become a success.

REASONS TO BE CHEERFUL l Salon Success is crazy about the professional hairdressing industry and can offer you a crazy choice of products and tools, as well as a crazy amount of support to the success of your salon. l You won’t have to work with reps, just salon business consultants who offer ongoing business support and training in conjunction with the company’s club services consultants. This gives Salon Success a complete view of how your business works and how best to support you. l Salon Success represents a wide portfolio of professional products and brands, from Paul Mitchell Luxury Hair Care and Kenra Professional to New CID Cosmetics and many more, so it can offer you a varied choice that best suits your salon. l The company chooses to only work in the professional hairdressing and beauty industry, so you’ll never find them selling products on the high street. Why? It wants to support you, the hairdresser.

Join the Salon Success family today. To find out more, call 0845 659 0012 or visit salon-success.co.uk

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Get your kit together Are your tools looking a bit tired? We’ve got the hottest innovations, coolest cutters and brilliant brushes for you – and some retail ideas, too!

YOU KNOW THE old adage: a bad workman blames his tools… but a good one can use them to create wonderful hair, boost retail and keep clients coming back. Nail this, and you’re onto a winner.

Seen as the moneymakers, scissors are quite often the most expensive piece of kit a hairdresser owns. “A good pair of scissors are not only a necessity but an investment for your career,” says Wilson McKeown, director at Scissor Lab. Poor quality or badly maintained blades can have an effect too: “You have to exert more force on the blades to make them ‘cut’, which over time can lead to RSI and carpal tunnel syndrome,” he adds. Your tools can also have an impact on your staff and the environment they’re in.

Ashleigh Hodges, stylist at Jamie Stevens Hair, explains: “The ghd aura is lighter and quieter, creating a better in-salon environment. The next innovation is the Hot Tools Professional Curl Bar – it’s on a right angle so it’s better for the posture.”

Scissors are for the salon – but brushes, dryers and stylers can help you boost your retail too. Use your client’s time in the salon chair as an opportunity to help them find the right tool to take home. Not only will this encourage sales, it will also build up the trust in your relationship and show off your honesty and expertise as a professional. “Ask about how

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your client is achieving their look at home and break it down for them,” says Ashleigh.

Many clients are happy to stick to what they know – so it’s up to you to show them what products they’re missing out on. “If you demo tools during the service the client is more likely to buy them,” explains Mark Woolley, founder of Electric Hairdressing and Creative HEAD’s Most Wanted Business Thinker 2016. “The most common problem is confidence; so we encourage clients to have a go themselves.”

If you’ve got space, why not use it to promote your tools? “Create a Tool Bar,” suggests Zoë Vears, director of publicity for Salon Success. “Part play, part display, the key is to keep it simple.” Or go one step further and make use of your salon’s position on the high street. “If you have a window onto the street, why not Keep your kit looking do live demonstrations there to get people’s attention?” suggests Carey fresh and fab with this Faulkner from B.O.B salons.

Unite Tool Bag, with Ben Waring, UK sales manager a zip-off section for for Cloud Nine, firmly believes scissors and combs in the power sharing your (£29.95), or expertise can have travel in on your business. style with He says: “Salons that this Unite consult with clients Rolling on the benefits of Case (£130) using the right unitehair. products to take co.uk away will ultimately retain a much stronger client base.”

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#Tools

Dry & style BaByliss PRO

IF YOU’RE USING tools a lot, you need to think of your health, something behind the CurlBar by Hot Tools Professional. “It’s so much easier to create curls,” says 2016 Most Wanted Colour Expert, Robert Eaton. “It reduces a lot of the strain on my arms and is really lightweight.”

Teaching clients how to use their tools correctly is also important, especially when using heat. “The most common issue with clients is using tools that scorch the hair,” says Katy Air, marketing director at McIntyres. “The ghd Platinum has more than 50 per cent less breakage – its our best seller in retail.”

Syd Hayes, BaByliss PRO ambassador, adds: “All BaByliss PRO products have a choice of heat settings so we can teach our clients the right temperature to use for their hair type at home.” But take it easy – remember clients aren’t pros.

“We let the client do a few easier sections and show them how to hold the L’Oréal Professionnel Steampod,” says Andrew Mulvenna, owner of Andrew Mulvenna.

For your kit bag

Collexia’s new straightener has Nanosilver technology for super-swishy hair.

L’Oréal Professionnel’s Steampod is a gentler approach to heat styling.

It’s a first – the CurlBar by Hot Tools Professional is angled at 90 degrees!

To celebrate its sweet 16th birthday, ghd has given its styler a purple makeover.

collexia.co.uk

lorealprofessionnel.co.uk

hottools.com

ghdhair.com

Paul Mitchell Neuro Light is a hairdryer that won’t weigh you down!

From tight curls to loose waves – the Cloud Nine Curling Wand does it all.

The Dafni has revolutionised smoothing and it’s now available in three editions.

The BaByliss PRO Titanium Expression Deep Waver offers glamour and a frizz-free finish.

salon-success.co.uk

cloudninehair.com

dafni.life

babylisspro.co.uk

RRP £79.99

RRP £99.95

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RRP £185

RRP £99

RRP £100

RRP from £99.95

RRP £109

RRP £70

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CR EATIV E HE AD AD VE RT OR IAL

Golden touch Clients and stylists alike will think they’ve, ahem, struck gold when they discover the new 24k gold curling tools

by Hot Tools Professional

GOLD IS SYNONYMOUS with the very best. It means no compromise on quality and unbeatable performance.

Now you never have to compromise on quality again with the new gold standard in styling from Hot Tools Professional. Designed by professionals for professionals, the range of 24k gold curling irons offer the very best performance thanks to their cutting-edge technology and innovative design features, such as the Gets Hot… Stays Hot pulse technology and worldwide voltage.

“The CurlBar is an example of how ahead of the game Hot Tools is and how the brand understands hair stylist’s needs. It’s revolutionary and is one of my favourite tools to use” ROBERT EATON, HOT TOOLS PROFESSIONAL EUROPEAN BRAND AMBASSADOR

The one tool that’s dominating the headlines and social media is the CurlBar. The 90-degree angle makes it easy to create flawless curls while helping to prevent arm strain. Added touches such as the curl timer and temperature control make it one of the hottest professional products of 2017.

Direct from the US, Hot Tools Professional is already making its mark, but there’s more to the brand than just its 24k gold curling irons, as it also showcases lightweight dryers, fast-heating flat irons, precision curling irons and speciality tools.

Hot Tools Professional has already scooped its first UK award! The Hot Tools 32mm Extra Long 24k Gold Salon Curling Iron has won the Best Curling Tongs/Wand award in the 2017 Super 60 Hair Awards!

Achieve the gold standard in styling with Hot Tools Professional. For more information, visit uk.hottools.com or keep up-to-date with the latest news on social media @hottoolsproeu CREATIVE HEAD

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#Tools

The cutting edge NO TOOL IS more closely associated with hairdressing than scissors, but it’s important that you pick the right pair. “First, you should only deal with a reputable company or salesman you can trust,” says Wilson McKeown of Scissor Lab. “Second, don’t be afraid to ask questions. What type of metal are the scissors made from? What types of cutting do the scissors specialise in?

Does the company supply an aftercare service for sharpening?”

And don’t assume one-size-fits-all when it comes to scissors, as the wrong size won’t just impact your cutting – your health could be at risk, too. “The size, weight and design of the scissors can be determined only by you, but your scissors should really feel like an extension to your hand,” adds Wilson.

For your kit bag Precision Inspired Gothic scissors are well balanced with a black Swarovski screw.

Hand-crafted from Japanese steel, the Akito X-10 is super slim for precision and comfort.

The Togiya DSW offers complete control with a resizeable thumb hole.

The Glamtech Ultra combines ceramic and steel for accuracy in a rose gold finish.

scissorlab.com

akitoscissors.com

scissorlab.com

glamtech.co.uk

Price £250+VAT

Price £180

Price £500+VAT

Price £200+VAT

Wet Brush

Brush and finish A GOOD BRUSH can have a huge impact on your work – new innovations can truly make life easier. Unite’s Pro Round Brushes change colour to show you when they’ve hit the right temperature. Tools can also save you time: “I love the Tangle Teezer Blow-Styling Brush as it’ll keep hair tangle-free and speed up drying time, it’s a miracle brush!” says Gareth Pitt of Matthew Luke Hairdressing.

With clients, give them a go first in-salon to help solve problems they might encounter later. “We had one client use a round brush but she got her hair stuck.

We were able to show her how to untangle without damaging her hair,” explains Claire Estelle-Betrand, marketing and operations manager at Lockonego.

For your kit bag The Tangle Teezer BlowStyling Round Tool provides amazing lift and volume.

Hair Rehab London’s Salon Professional Paddle Brush is designed for extensions.

Unite’s Pro Round Brushes come in three sizes and change colour when heated.

The Stylist Intro Kit from Wet Brush contains everything for the perfectly smooth blowout.

tangleteezer.com

hairrehablondon.com

unite.co.uk

thewetbrush.com

RRP £18

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RRP £16.99

RRP from £22

Price £75.96

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23/05/2017 10:40

CH June 17 Scissorlab A4 RHS.pdf 1 18/05/2017 16:54:52

DSW 帰 55/60 蝶

C

M

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CM

MY

CY

CMY

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Dual Axis Swivel Thumb Fine Adjusting Screw Made in Japan

SCISSORLAB.COM Purveyors of Fine Tools

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18/05/2017 16:46

vibe You’ve

got that

Playing with vibrant tones and feather-light textures, Vibe by Charles Worthington, Katie Allan and the Charles Worthington Salons Creative Team is the perfect celebration of the brand’s vision in its 30th year PHOTOGRAPHY BY JACK EAMES CREATIVE HEAD

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SEE MORE from this shoot. Visit creativeheadmag.com/education

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HAIR Charles Worthington, Katie Allan and the Charles Worthington Salons Creative Team. MAKE-UP Maddie Austin. STYLING Neesha Tulsi Champaneria

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STREET LIFE

WITH RAINBOW LENGTHS MIXED ALONGSIDE PRECISION CUTS, FUTURISTIC STREETS

BY THE RAINBOW ROOM INTERNATIONAL UDDINGSTON ARTISTIC TEAM SETS THE TONE FOR THE SUMMER PHOTOGRAPHY BY MARTIN BAKER CREATIVE HEAD

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HAIR Rainbow Room International Uddingston Artistic Team. MAKE-UP Lindsay Low

Atomium

Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Atomic

SPOTTED By Creative HEAD editor Amanda Nottage: 2016 Most Wanted Male Grooming Specialist, Chris Foster, enjoying the show – one of his prizes from category sponsor, American Crew!

HELD NEXT TO the iconic Atomium building in Brussels (one heck of a place to hold an American Crew press conference), the Revlon Professionals Style Masters Show treated 3,500 guests to spellbinding presentations from Revlon Professionals as well as announcing the global winners. There was the Havana-inspired Shape-a-Porter, Amazon-inspired Orofluido and new launch Double or Nothing, as well as exceptional grooming from American Crew that celebrated morning shave routines. Revlon Professional’s international artistic and education director, Miguel García Cortado, also introduced a breathtaking section dedicated to “the dreamers”, soundtracked by songs from La La Land. Then the moments of truth… Sheffield-based Taylor Taylor Barbers’ Adam Mir was named the American Crew All Star Challenge global winner by American Crew founder David Raccuglia, taking home a cash prize of $10,000. Then it was onto the global final of Revlon Professional’s Style Masters, which the UK’s Anne Veck won in 2016. She was on stage with the global finalists – including salon colleague Emmanuel Esteban representing the UK – to present their intricate, unique avant-garde models. This year Germany took home the overall prize, France won best commercial look; Spain scooped best live execution and Poland landed the Young Talent prize.

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Miguel Garcia Cortado

Emmanuel Esteban

Anne Veck

The overall winner, Anne Talley, Germany

Michael Young

X-presion Creativos

Kim Vo

Hair by X-presion Creativos

Essential Looks – Beat Icon

Tyler Johnston Hair by Kim Vo

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Hair by Hooker & Young X-presion Creativos

Lesley Jennison

Gary Hooker

MORE THAN 1,000 hairdressers in their finery came to Art Deco listed building The Troxy in London’s East End to enjoy a rather spectacular array of talent on stage at the Schwarzkopf Professional European Essential Looks Show. First up in their Made in England presentation, Hooker & Young’s BlondMe models were dripping in Gucci vibes, before LA’s Kim Vo delivered his BlondMe looks in a Made in Hollywood counterpoint – each equally gorgeous. Austria’s Bundy Bundy gave us something more avant-garde, finishing their intricate designs with real gold leaf for a stunning result. Many in the crowd were on the edge of their seats in anticipation of X-presion Creativos, the Spanish team adored for their R&D approach to hairdressing, and they didn’t disappoint, showing both breathtaking colour work with their famous pixel technique, and then exquisite dressing with a floral edge to rapturous applause.

Finishing the show were Schwarzkopf Professional global ambassadors Tyler Johnston and Lesley Jennison, presenting the Essential Looks trends Opulent, Beat Icon and Colorama with creative director, Simon Ellis. Bliss.

Bundy Bundy

Way out

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23/05/2017 13:07

VIEW

Darren Ambrose

with a

Akin Konizi

Room WE WERE TREATED to quite a sight at ICONS – An Exclusive View. Not only did Darren Ambrose and Akin Konizi spoil us with two spectacular shows, but also the regional finalists for Wella Professionals TrendVision Award 2017 took to the stage to find out who would go on to compete at the UK & Ireland Final on 5 September.

The event was the climax of a tour that has taken in Nottingham, Manchester, Glasgow and London (where we caught up with it), wowing audiences with exclusive shows by Darren Ambrose of D&J Ambrose and Akin Konizi of HOB Academy that featured psychedelic brights, free-loving travellers, monochrome metallics and pinstripes. The regional finalists of the Wella Professionals TrendVision Award 2017 were whittled down to just 48 UK finalists who now go on to compete to win the chance to represent the country at the TrendVision Award International Final.

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A #myco lorfulha ir day with @loreal prouk Before we start the Sm artbond #co lorfu lhai r tran sformat ion on our bea utif ul mod el @m ary-ball antyne

The Squ are Salo n's Sara h Brooks in action #m yco lorfu lhai r

In the

A great first day in Paris for Make magazine

frame The Square Salon & Spa’s Ben Hards (@benhards) snaps away

And now to see the #m yco lorfu lhai r resu lts…

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

A qu ick de mo nst rat ion in th e sa lon

Wh at a nig ht! @sy dh aye sha ir

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The finished L'Oréal Professionnel #mycolorfulh air look!

Proper tea mwork at London Fashion Week!

Tag tea m: @sa mburnetthair and me working for Syd Hayes at Sadie Willia ms CREATIVE HEAD

23/05/2017 13:08

www.milkshakehaircare.co.uk

only available at professional hair salons.

NATURAL BEAUTY Only milk_shake® combines milk and yogurt proteins with rich vitamins from fruits and nature for beautiful, healthy hair. The patented vitamin complex Integrity 41* protects hair color from fading and special conditioning agents soothe and condition the scalp and hair for a perfect result.

Integrity 41* –– Helianthus annuus, sunflower seeds hydro-glycolic extract.

Discover beautiful hair with milk_shake the natural way to treat your hair. ®

Follow us on INSTAGRAM milkshakehairuk

Find us on FACEBOOK Milk Shake Hair UK

For more info on milk_shake® please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk

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