£4.50 JUNE 2018
In print•online•everywhere!
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CREATE BOLDLY, LIVE BOLDLY
REVLON HAS BEEN REVOLUTIONISING GLAMOUR AND BEAUTY SINCE THE 1930S. NOW IT’S TIME FOR YOU TO UNLEASH THE BOLDNESS IN YOUR CLIENTS WITH REVLON PROFESSIONAL
FOR MORE THAN eight decades Revlon has been at the forefront of beauty, inspiring generations of women. From its boundary-breaking representation of independent, charismatic women of the ’70s to the electrifying supermodels of the ’90s and the celebration of the diverse community of empowered women today, Revlon champions strong, real women. Revlon Professional, as part of this revolution, brings innovative products to professionals to help them unleash the bold in their clients. Bold is an attitude, it’s style that turns heads, a force inside every woman. Today, revealing beauty means looking at any woman and seeing the best in her. It’s about knowing exactly how to make them shine with a style that’s entirely their own. Revlon Professional is the choice for stylists who understand that every client is unique. Go ahead, unleash the boldness in every woman – and in you.
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CREATE BOLDLY, LIVE BOLDLY CAMPAIGN LAUNCHES 14 JUNE
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SPOTLIGHT ON: REVLONISSIMO
CREATE BOLD, BEAUTIFUL COLOUR AND LET YOUR CLIENT’S PERSONALITY SHINE THROUGH
Help clients to live boldly with Revlonissimo, a full range of professional, permanent hair colour, formulated with or without ammonia. So what can you expect when you use Revlonissimo? Vibrant colour and care with Revlon Professional’s colour expertise and advanced cosmetic ingredients for hair.
l Revlonissimo Colorsmetique professional hair colour is formulated to perform like a hair mask. The result is beautiful, reliable, long-lasting shades, stunning shine and up to 100 per cent coverage.
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l Revlonissimo Colorsmetique Intense Blonde lifts up to five levels with superior toning power. Powerful but gentle, it results in brighter, toned, strong blondes.
l Revlonissimo Cromatics gives show-stopping vibrant colours and stunning fantasy effects.
l Color Sublime by Revlonissimo is so much more than an ammoniafree colour – it creates a sensorial colour experience with a selection of fragrances and provides naturallooking results.
l Clients can enjoy 100 per cent coverage and double the shine with High CoverAge. Infused with age-restorative ingredients to restore the protective lipidic layer, nine out of 10 women felt their hair was fuller with more body.
l Express your creativity with Pure Colors. Beautiful, reliable shades for intensifying, achieving deep, vibrant, cool colours. Pure Colour enables you to personalise every colour service to make your clients feel unique.
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SPOTLIGHT ON: STYLEMASTERS HAIR STYLING IN THE HANDS OF A PROFESSIONAL BECOMES ART. SHOW THEM WHAT YOU CAN DO WITH REVLON PROFESSIONAL’S STYLE MASTERS
IT’S TIME TO express your creativity in the best possible way – through hair! But to do this, you need a product range you know can not only keep up with you, but surpasses all expectations. Style Masters is what you’re looking for. Each line in the range allows you to explore and reinvent how you’ve always styled hair. Whether your clients are looking for curl definition, volume or smooth locks, there's something for everyone. Style Masters helps you bring out the uniqueness in every one of your clients. While styling is its aim, Style Masters also helps preserve hair colour as it now comes with added colour protection and cares for the most creative looks, thanks to the specialist formulas that help you achieve styles you never thought possible. Be unconventional, be passionate and use your cutting-edge tools to create a style like no other.
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Curls are in, frizz is out so you need a curl defining cream like no other. The Style Masters Orbital flexible curl activator is it. It’s time to experience the creative freedom of a product that will give you outstanding styling as well as exceptional care.
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SPOTLIGHT ON: EKSPERIENCE
REVLON PROFESSIONAL HAS HARNESSED THE POWER OF NATURE WITH THE PRECISION OF SCIENCE TO CREATE A NEW THALASSOTHERAPY HAIR RANGE NOWADAYS, IT FEELS like everyone is obsessed with all things natural. No harmful chemicals and no plastic, just effective products that deliver. EKSperience is Revlon Professional’s first thalassotherapy hair range developed for professionals that offers a highly effective combination of science and nature, while delivering outstanding performance. Every formula contains nutrient-rich algae and pure seawater from the area around Noirmoutier island in France, rich in elements that are a precious resource for hair health and wellness. The brand also uses FSC-certified paper that comes from sustainable, ethically managed forests and recyclable plastic and glass for the bottles. Covering everything from thinning hair and scalp care to anti-frizz, colour care and sebum control, you can be sure there is something for every client.
IN-SALON SERVICES
Inspired by the sea, science and the senses, EKSperience is your opportunity to create fresh, tailor-made treatments that will enhance any salon service, resolving hair and scalp issues while providing a unique sensory experience.
SCIENCE
Intensive research, development and experimentation with innovative ingredients.
SENSES
Beauty rituals that bring added value to the ordinary daily gestures used by the hair EKSperts at the salon.
THE TREATMENTS
Talassotherapy is an exclusive range of in-salon treatments that tackle sensitive scalp, excess sebum, hair loss and dandruff. Reconstruct is an exclusive range of in-salon products formulated with keratin for reconstructing dry, damaged and brittle hair. Boost are versatile products for use in the salon or at home that can be used on their own or in combination with other EKSperience products.
SEA
Formulations made from precious elements that come from the sea. EKSperience contains Aquamaris complex, an exclusive mix of pure seawater and marine ingredients.
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TAKE CONTROL
SOLUTIONS FOR HAIRCARE AND SCALP ISSUES THAT YOU CAN USE AT THE BACKWASH AND CLIENTS CAN ENJOY IN THE COMFORT OF THEIR OWN HOME FOR A PERSONAL HAIR EKSPERIENCE
The Purity range is formulated to cleanse with maximum efficacy.
The Sebum Control range helps control excess sebum and leaves the hair soft, light and hydrated.
The EKSperience Hydro Nutritive treatment provides nourishment with a re-mineralising and hydrating action.
EKSperience Anti Hair Loss range strengthens hair fibre and has a re-mineralising and astringent scalp action.
EKSperience Densi Pro returns vigour and vitality to hair that has become thin and dry due to ageing.
Scalp Comfort is formulated to soothe and moisturise while gently cleansing.
For coloured and treated hair, EKSperience Color Protection creates a protective barrier to maintain colour for at least five washes.
EKSperience Wave Remedy controls hair that is difficult to manage, providing hydration, frizz control and humidity protection.
BRING OUT THE BEST IN YOUR CLIENTS WITH REVLON PROFESSIONAL. TO FIND OUT MORE, CALL 020 7391 7440 (UK), 01 886 9300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM. FOLLOW ON SOCIAL MEDIA @REVLONPROFESSIONALUK 01_JuneCoverV3.indd 11
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CLUB club
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FOR JUST
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YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands
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WIN the opportunity to attend a Revlon Professional course! Already a Creative HEAD member? We’ve got something special for you, too! This is your chance to win a place on a Revlon Professional course of your choice, subject to availability. Revlon Professional Education aims to expand your creativity and build your knowledge across all major disciplines in hairdressing. To be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative FOR E HEAD members will receive an email on 1 June! CREATIV B U HEAD CLRS MEMBE ONLY
*For the first 25 new members to sign up between 1 June and 30 June 2018. Subject to availability and no cash equivalent will be offered.
YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N
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FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM REVLONPROFESSIONALUK
CARE SYSTEM WITH HYALURONIC ACID & SOY PROTEIN
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THE OI LINE WAS BORN IN THE BALANCE BETWEEN SENSORIAL EXPERIENCE, VERSATILITY AND EFFECTIVENESS, TO OFFER ABSOLUTE BEAUTY TREATMENTS RESPECTING MAN AND THE ENVIRONMENT. BY CREATING BEAUTY SUSTAINABLY, WE WANT TO ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE WORLD IN WHICH THEY LIVE AND OF THE THINGS THEY LOVE.
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S E S S I O N SALON TO
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4th July Leeds
Join us for an exciting new seminar concept which brings you a unique insight into life backstage at Fashion Week. Get up close and personal with award-winning stylists Sam Burnett and Ben Hards, as they share their creativity, expertise and tips from the world of session. In a hands-on workshop, learn new techniques and translate them into wearable styles for your clients.
For tickets and more information on our education: www.babylisspro.co.uk/education
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Editor’s letter
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86 48 JOIN US! As we sent this issue to press, I was struggling to find my desk under the glitter-and-emoji-stress-ball-peppered paper mountain of Most Wanted and The It List entries. When I finish this letter, I’ll be scaling that mountain, reading through every entry to see what you’ve all been up to... and genuinely it’s one of my favourite times of the year. I always discover a new name or four, some jaw-dropping examples of business nous and some achingly brilliant artistic experiments. At the end of it, once the emergency St Bernard has plied me with medicinal brandy to help me recover from my endeavour, I have so much material for future issues of the magazine that my brain is buzzing. A hearty thank you to everyone who has taken the time and effort to get involved – good luck to you all! Perhaps one day you’ll mirror Errol Douglas MBE’s #MWIT success, now a Most Wanted Legend and celebrated in a six-page special from page 58. Want to see who wins and be at one hell of a party? Then get on that phone, 9am on 22 June, to secure your Grand Final tickets – they sold out in a record-breaking seven minutes last year, so be quick! Details can be found on page 48.
Amanda Nottage Editor
amanda@alfol.co.uk
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Have we got some exciting news for you! Monday 16 July marks our next Featured Artist LIVE event in London and it is going to be a stonker… two words, RANKIN x IRWIN! Throwing open the doors to Rankin Photography Studios, we’ll be giving you an exclusive insight into renowned photographer Rankin and session powerhouse Nick Irwin, live on set! Head to page 20 for more info! Make sure you’ve also got your ticket to The Coterie, London on Tuesday 19 June – we’ll be debating the evolution of the male market, see page 52. Finally, turn to page 20 to see who’s back presenting the Most Wanted and The It List Grand Final – we can hardly wait!
@creativeheadmag
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June WHAT’S INSIDE 92
FASHION
ERROL DOUGLAS
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The Most Wanted Legend on his life, his incredible career and everything in between
Charles Worthington’s #CUTBYCW offers metallics and texture
ON THE COVER Hair by Revlon Professional
96 SCENE
L’Oréal Professionnel takes over Mallorca and Goldwell hosts in Dubrovnik
EDITOR
CHIEF SUB EDITOR
DEPUTY EDITOR
STAFF WRITER
ALISON ROWLEY
ART DIRECTOR
ADVERTISING
JENNY LE
DIGITAL DESIGNER
CLASSIFIED EXECUTIVE
JOANNA ANDERSEN
AMANDA NOTTAGE BETH DAVIE
NICK JABBAL EVA VESTMANN
ADAM WOOD
ANNA SAMSON LAURA TUCKER DAVID HAMMOND
ONLINE AND DIGITAL EDITOR
SPECIAL PROJECTS MANAGER SPECIAL PROJECTS DIRECTOR PUBLISHER
CATHERINE HANDCOCK
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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
@creativeheadmag
22/05/2018 10:23
GREAT BROWS NEVER GO OUT OF STYLE. WE NEED YOU TO MEET DEMAND. Train in the UK’s no.1 brow treatment exclusively in Leeds, Milton Keynes, Liverpool, Bristol, London and Glasgow.
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Rankin and (inset) Nick Irwin
The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
BLONDE IS THE COLOUR OF CHOICE FOR UK BLONDE IS THE colour most favoured by consumers in the UK, according to a recent report by Mintel. The study revealed 42 per cent of Brits who coloured their hair in the past year (including at-home dyes) wanted lighter locks. Meanwhile, 36 per cent of hair dye users plumped for a brunette hue, 17 per cent chose an auburn/red finish and just under one in 10 (eight per cent) went black. However, temporary colours are also gaining ground, with 25 per cent of hair colour users venturing for non-natural choices, such as pastels and bright colours. Alex Fisher, senior beauty analyst at global market reasearcher, Mintel, said: “Lightening locks to blonde is the nation’s favourite hair colour solution. A blonde base also gives more radiance to non-natural shades, so those hoping to make the most of temporary bright or pastel colours are likely to go blonde first.” However, at-home colouring remains popular, with the research revealing nearly four in 10 Brits used hair colourant at home in the past year. But the good news for salons is that at-home value sales of permanent colourants declined by five per cent between 2016 and 2017, although temporary home colour grew 48 per cent in the past year alone, possibly an opportunity for growing salon retail. Alex Fisher added: “Temporary and semipermanent colourants continue to underpin category growth thanks to non-natural colour trends. Growth in home hair colourants may be limited in the coming years as the ageing population leads to changing relevance of the market, so appealing to younger consumers becomes more important.”
SEE RANKIN AND IRWIN live!
WITH CREATIVE HEAD ONE OF THE biggest photographers on the planet, Rankin, is co-hosting Creative HEAD’s second ever Featured Artist LIVE event on Monday 16 July, with mega stylist Nick Irwin at his London studio. This once-in-a-lifetime event will see two masters of their craft undertake a live-on-set experience and share top shoot tips garnered from fashion’s front line. Interactive and Q&A sessions will also enable guests to be part of the action. Join this awesome duo for an incredible evening of creativity, education and inspiration, and relish three unforgettable hours spent in exceptionally cool company. Throw in an open bar and a fabulous goody bag from event sponsor BaByliss PRO, and it’s clear this is the must-attend event of the summer. Tickets cost £50 – head to the Creative HEAD store to snap up yours, now!
LOOK WHO’S BACK!
Do you have what it takes to be the Fudge Professional Mixology Master 2018? The winner of this year’s competition will receive £1,000 in holiday vouchers and a Fudge Professional bundle. Competition closes 31 July, visit fudgeprofessional.com
Photo by Idil Sukan
CALLING ALL COLOURISTS!
KATHERINE RYAN WILL BE ON STAGE AT THE MOST WANTED AND IT LIST GRAND FINAL ON 3 SEPTEMBER. WANT A TICKET? TURN TO PAGE 48 2018
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SCHWARZKOPF PROFESSIONAL AHEAD What June IS UNDER THE INFLUENCE has in store for... MY month
SCHWARZKOPF PROFESSIONAL has unveiled the 12 members of The Collective, a digital influencer programme designed to support rising stars within the hairdressing industry, who will produce exclusive digital content for the brand. The Collective will enjoy hands-on workshops, tickets to industry events such as Creative HEAD’s The Coterie, backstage opportunities at Schwarzkopf Professional events, a photography kit and access to new product launches ahead of the market. “While historically hairdressers built their profiles in bricks and mortar and at industryonly events, a new generation of talented stylists are building their profiles online – social media platforms are their stage,” said Stuart Hamid, general manager of Henkel Beauty Care Professional. “Schwarzkopf Professional is supporting those professionals through top-level education and opportunities that will enable them to become fully fledged industry influencers.” To discover who the 12 new members are, visit creativeheadmag.com
LARISA + JOICO = A PERFECT MATCH JOICO HAS ANNOUNCED Larisa Love as its exclusive brand ambassador. The LA colourist and social media influencer will create fresh content, colour techniques and formulas for Joico, as well as collaborate on education curriculums and shows. “When I’m looking for companies and brands to partner with I look for authenticity and not just in the products, but the people behind it all. “That’s why I fell in love with Joico. They put so much passion into everything they do with clients and stylists in mind,” said Larisa. Don’t miss it! Coming up on PAINT – keep your eyes peeled for an exciting collaboration between Larisa Love and Most Wanted Colour Expert, Sophia Hilton
SKYLER MCDONALD – JUNE’S FEATURED ARTIST!
Founder of the incredible colour-only Skyler London salon, Skyler McDonald is Creative HEAD Education’s Featured Artist for June! A former Most Wanted winner, Skyler is also creative director at the eight-strong seanhanna salons group. Head online to marvel at her gorgeous salon (it has a slide!), watch her Silk Bath technique and discover what’s in her kit bag, to name just a few of the treats in store! Visit creativeheadmag.com/ education
JOHN VIAL
SALON SLOANE
On 4 June I’m heading to Barcelona for the Revlon Professional Style Masters awards and show, then it’s back for London Fashion Week Men’s, where I’m working with the label, Iceberg. I’ll also be heading up the hair for designer, Charles Jeffery. In between all this, I’m doing some campaign shoots and I’ll be managing the salon and working on my clients there.
ANNA SORBIE ANNASORBIE.COM
We’re now into peak wedding season so my team of hair and beauty specialists are busy travelling across the UK to style the hair and do the make-up of brides-to-be. We’ve alo launched S/S18 headwear and jewellery collections embellished with Swarovski crystals and freshwater pearls, allowing us to cater for all our bridal clients’ haircare needs.
NAMES TO KNOW
There are some new names taking on very big UK roles at the top of the industry – welcome to Béatrice Dautzenberg, who takes on the managing director hot seat at L’Oréal Professional Products Division, replacing Omar Hajeri, who has a new job within the L’Oréal Group, in Belgium. Over at Coty, home of Wella and ghd, Stefan Laux joins as general manager of professional beauty for the UK & Ireland, replacing Andrew Kelsall, who leaves at the end of June.
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Shiny healthy color has a new dimension
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NEW NEW LumiShine® Dimensional Deposit Demi-Permanent Crème Shades... • The perfect way to add shiny dimension and longlasting effects • The gentle ammonia-free demi-permanent crème formula conditions even the most damaged hair For more information call 0845 071 2326 www.joicoeurope.com #joicoeurope #colorjoi
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Hair by Gianni Scumaci, GS Education (gianniscumaci.com), colour by Lorraine Matic, special thanks to Alan Howard
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P E O P L E
The storyteller Session stylist Gianni Scumaci is the new vision director at John Frieda Salons. Here, he shares exclusively with Creative HEAD editor Amanda Nottage what his new role will bring to an iconic yet evolving salon brand
IF IT WASN’T FOR the Most Wanted awards, Gianni Scumaci might not have his new (and very impressive) job title. Due to a little musical chairs at the Grand Final a couple of years ago, he ended up sitting next to fellow judge, and John Frieda Salons colour director, Nicola Clarke. They chatted at length about work, the industry and his philosophy. “You should meet John…” she suggested. That’s precisely what happened, and here we are, with Gianni freshly installed as the new vision director at John Frieda Salons. “When Gianni and I sat down together it was a meeting of minds,” admits John Frieda. “We share the same belief in quality and technique, rather than indiscriminately following trends. I look forward to seeing where he’ll take us.” I say ‘freshly installed’, but Gianni has actually been training the team through his own GS Education programme for the past year or so. He must have impressed the legendary hairdresser as the vision director role was created especially for him. And it comes as part of a shift in outlook at John Frieda Salons, an exciting new chapter. In February, Nicola, who has been colour queen at the brand for 15 years, opened her own salon, Nicola Clarke at John Frieda, on London’s Margaret Street. It’s here that Gianni will be based and it’s a thrilling place to work – not only is it a stunningly modern space, but it also hosts an impressive roster of international session stars looking for the occasional chair to work behind. Think Most Wanted Legend Sam McKnight alongside Leanne Citrone and Renya Xydis when they’re in the city.
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That’s admittedly all rather fabulous, but what exactly does a vision director do? “My focus has been on inspiring, nurturing and developing the team through the GS Education syllabus and philosophy – Discover, Create and Evolve – and customising it for the business,” explains Gianni. “That’s meant redesigning all education, from the assistants’ training programme to online education and crafting a teaching team, which is now transforming into a creative team.” Indeed, his GS Education business will continue in tandem with his new responsibilities, so other salons can still benefit from his approach, which he breaks down for us: “A language in hair, ‘Discover’ is where you learn the letters; ‘Create’ is where you combine those letters to create words; and ‘Evolve’ is where you are encouraged to tell your own stories once you’ve learned those words.” For Gianni, there are broadly two types of hairdressers – those that are really good with their hands but poor at communicating, and those who are great at communicating but limited with their hands. “Where I come in is to teach people how to communicate and understand what a client wants on an emotional level, and in turn raise the value they have in that client’s life, while also raising the value of the industry at large,” he says. It feels like a natural next step for Gianni, who made his name as the youngest ever creative director of Vidal Sassoon salons, when he was 21. He went on to launch a huge cultural
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Gianni with Nicola Clarke
Gianni with John Frieda
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moment with his ground-breaking ‘Fanni’ haircut, on the model Fanni Bostrum. For his first Vogue cover shoot, with photographer Tim Walker, he created an iconic cut for model Stella Tennant, and he remains one of a select group of hairdressers to work regularly with Walker. He also enjoys a special relationship with legendary photographer David Bailey – no other hairdresser is trusted with Bailey’s cover shoots and campaigns. He’s clearly buzzing about the new opportunity, and what it all means. He admits that he likes to plant deep roots, to have a family around him and so this new role suits him. “Sir Alex Ferguson is one of my heroes, and he’s about vision, about the long term – that’s what vision director means to me,” Gianni smiles. “There are four key creative team members who are now teaching, and I’m directing that, and we’re producing some really strong work and bringing on real talent. It’s amazing to be working with my dear friend Nicola and the team in London, as well as Serge Normant in New York and Kerry Warn [the international creative consultant for John Frieda]. It’s been fantastic.” He’s clearly met a kindred spirit in Mr Frieda. “John and I connected strongly, we think similarly, and knowing what he’s done in the industry is very inspiring,” he agrees. “I’m really attracted to the understated, intellectual approach to the industry. While important for commerce, I’ve never believed in trends – it’s about being timeless.”
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E M A L B GAME
BE THE BEST PART OF TO G IN GO R VE NE E AR COMPLAINTS NDLE THEM IS A VITAL HA TO LE AB G IN BE T BU S YOUR JOB, W TO MAKE SURE CLIENT HO S AL VE RE F NH E TH SKILL. ILING LEAVE YOUR SALON SM “ALWAYS AIM TO turn a negative into a positive,” says Hilary Hall, chief executive of the NHF. “Treat complaints as a good opportunity to learn from mistakes and make improvements. It’s also important to have a clear complaints policy and make sure your team knows what to do.”
STAY CALM AND SAY SORRY “When a client complains, your first step is to say you’re sorry to hear they’re not happy and then ask them to explain what they feel has gone wrong. Remember, saying sorry does not mean you are accepting liability,” says Hilary. “And take your client to a quiet spot in your salon.” Also, never raise your voice or contradict your client – simply listen carefully to what they have to say. When they’ve finished speaking, summarise what they’ve said to show you have been listening and that nothing’s been misunderstood. If you think their complaint is reasonable, offer to correct what’s gone wrong.
DON’T POINT THE FINGER When it comes to your team handling complaints, avoid a blame culture. “Talk to the team member involved privately and go through with them how they could have handled the situation differently or how a similar situation could be avoided in future,” advises Hilary.
TELEPHONE AND ONLINE COMPLAINTS It can be more difficult when clients telephone afterwards to complain. Hilary says: “Explain that you want to put things right. Ask the client to return to the salon so you can sort things out.” When it comes to online and social media complaints, act quickly. “If possible, send a direct message to avoid a public discussion,” she says. Try to tempt them back with the offer of a VIP treatment. “It’s good practice to encourage your clients to leave positive reviews to offset any negative ones,” she adds.
COMPLAINT NOT GENUINE?
HOW THE NHF CAN HELP YOU
The NHF offers a range of business support services for salons, from legal, employment and financial advice to brilliant ideas for managing people and boosting your business. For less than 75p a day, member benefits include:
You may sometimes come across a client who seems to be complaining in the hope • Free 24/7 legal and of getting a refund. If this happens, Hilary commercial helplines says: “It can be best to offer a partial or full refund, but politely advise them to choose • Free employment and chair another salon in future.” renting contracts For particularly tricky clients, you sometimes need a • Free health & safety helping hand. NHF advice JOIN THE members have access NHF BEFORE THE to a free 24/7 legal • Free guides on END OF JUNE 2018 helpline to offer AND QUOTE CHJ25 TO handling complaints assistance, while the and improving the client GET £25 OFF YOUR NHF membership team experience MEMBERSHIP is always on hand to offer FEE advice about how to deal with complaints.
To find out more, call 01234 831965 or visit nhf.info CREATIVE HEAD
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Perfect for wavy and curly hair, Beach Me Wave Defining Gel Mist from Bed Head by TIGI includes marine algae extract for the perfect oceanic vibe while enhancing natural texture.
RRP £16.25
For salon magpies that enjoy something shiny, show them Wet Brush’s Antique Metals collection and let them choose from gold, silver and copper.
RRP £14.99
0833 844 0944
0800 0988040
tigi.com
prowetbrush.com
Irresistible products consumers will want to snap up, selected by the Layered team
The trend for long hair continues to gather pace – perfect timing for Kérastase to introduce new Résistance Extentioniste, formulated to help strengthen long locks.
RRP FROM £19.50 0845 6000122 kerastase.co.uk
Get a double dose of texture from Fudge Professional – Mineral Paste is smashing for a surfer dude vibe, while care-free waves will come from Salt Spray.
RRP £12.95 EACH 020 7845 6333
Cast Liquid Spell from Davines into your clients’ orbit – a strengthening and bodifying fluid for hair that’s been left limp and stressed by day-to-day life.
RRP £35 020 7663 8082
The JOICO Hair Shake is already a firm favourite, the revolutionary liquid to powder texturiser creates grip and lift while remaining mouldable. And this oneway ticket to better hair is joined by two new JOICO shakes – Beach and Body. Body Shake gives fine hair a boost, without stickiness or weight. The light mist provides a touchable finish and allows hair to retain its natural movement. And even if your clients can’t get to the seaside this summer, you can give them the gift of beachy hair with Beach Shake. Infused with coconut and sunflower seed oils it gives clients the separation and texture they crave, without the use of drying salts. RRP £16.45 EACH 0845 0712326
The new lightweight Brilliance Perfector from Kerasilk Color from Goldwell is a must-have for any client – it helps deliver smooth hair and vibrant colour with UV protection.
RRP £21.75 01323 432100 goldwell.co.uk
Hot on the heels of Source Essentielle, L’Oréal Professionnel unveils its 100 per cent herbal hair colour, Botanēa. Just mix the pure cassia, henna or indigo powder with hot water and be wowed by the resulting shine.
IN-SALON SERVICE 0800 030 4034
joicoeurope.com
lorealprofessionnel.co.uk
If your client buys a Cloud Nine tool this summer, they can grab a free sequin-adorned sun hat worth £30 to help them shield their hair on holiday!
IN-SALON OFFER 0845 2003563 cloudninehair.com
There are six new Metallic shades from milk_shake Creative Colour, part of the Kawaii collection, inspired by ’90s street style and comics in Japan.
IN-SALON SERVICE 01392 365177 milkshakehaircare. co.uk
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STOCK OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Eksperience from Revlon Professional is the first thalassotherapy hair range developed for professionals – that’s from the Greek word thalassa, meaning "’sea’ – and uses pure seawater as a form of therapy. The launch is a brilliant combination of science and nature, with every formula containing nutrient-rich algae and pure sea water from the French island of Noirmoutier. In addition to an extension care lineup for every hair type, there are insalon services focusing on sensitive scalp, reconstruction and booster treatments. Oh, we do like to beside the seaside…
RRP FROM £20 020 7391 7440 revlonprofessional.co.uk
IT’S ALL ABOUT... SMOOTH HAIR It’s raining! It’s baking! Now it’s windy! Whatever the weather, lock out unwanted frizz and fluffiness, with Smooth Infusion Nourishing Styling Crème from Aveda.
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New from Wella Professionals Invigo, Wonder Balm features goji berry to deliver instant, deep nourishment for smooth and swishy hair. Maybe, it’s gonna be the one that saves me…
0870 034 2380
RRP £23
RRP £14 01202 595700
aveda.co.uk
wella.co.uk
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R U YO ITH T S SW O BO INES S BU
£32,207
THAT’S HOW MUCH CENTRAL STUDIOS IN BRISTOL HAS MADE IN SALES SINCE OCTOBER 2016 FROM USING SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE SALON HAS USED THE PROFIT TO FUND MORE EDUCATION COURSES FOR THEIR TEAM – SO JUST IMAGINE WHAT SMARTBOND COULD DO FOR YOU. SALON DIRECTOR, JAYNE WRIGHT, SHARES HER TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON…
1 Knowledge brings confidence, so having all the facts makes it very easy to explain the benefits to clients. Take advantage of L’Oréal Professionnel regional training courses and let your team try it for themselves so they can confidently tell clients the difference Smartbond will make to their hair. 2 Always use Smartbond for colour changes – it makes them so much easier. 3 Clients love Smartbond Step 3 for continuing their care at home, so make sure to recommend it to them during their service.
THE FIX
This stunning transformation was created by Grace Dalgleish (@gracedalgleishx) at Brooks & Brooks (@brookshair) using L’Oréal Professionnel’s new 100 per cent herbal colour, Botanēa. STEP 1: Shampoo using Source Essentielle Daily Step 2: Apply Botanēa Gold Blonde recipe Step 3: Rinse, then shampoo and care with Source Essentielle Step 4: Style using Techni.ART Pli and finish with Mythic Oil Share your Botanēa transformations using @lorealpro #botanea #empoweredbynature #lorealprouk
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RETAIL REHAB Complement Botanēa with Source Essentielle’s Daily Shampoo by L’Oréal Professionnel. This lightweight shampoo is suitable for fine to normal hair. With at least 80 per cent of ingredients of a natural origin, it is a perfect everyday product.
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Be a
CR EATIV E HE AD AD VE RT OR IAL
COLOUR ADDICT
UR TS KEEN TO COLO S? ARE YOUR CLIENIT AL IC EM CH UT THEIR HAIR W HO
With half of consumers concerned about the impact of chemicals on the condition of their hair,* wouldn’t it be amazing if you could offer your clients a professional colour result using 100 per cent herbal ingredients? Well now you can with, Botanēa from L’Oréal Professionnel. Composed of three herbal ingredients, it uses pure cassia, henna and indigo powders to create beautiful shades that give a natural colour result with luminous shine. Mixed only with hot water, Botanēa respects the hair fibre and gives a personalised colour result that works with each individual’s natural base. As top colourist and salon owner, Alan Edwards, says: “Now clients can colour their hair without any chemicals and also get an amazing result.”
BOTANĒA
*Mintel Dec 2014 Natural and Organic Toiletries UK
Daniel Galvin OBE says that “there’s nothing as natural as Botanēa” and it’s “a new service that we can offer to clients”. So who is it for? The natural client may be looking for natural alternatives to fit with her healthy lifestyle, but more likely they are concerned with using chemicals on their hair, so aren’t currently colouring. John Spanton at Trevor Sorbie believes “the main opportunity is for new clients, those who are a bit colour-shy. They want believable, natural-looking colour. The big market will be introducing these clients to colour”.
TRY THIS
NOW
1) Find out more about Botanēa by visiting the online education hub, L’Oréal Professionnel Access, at lorealaccess.com/uk. You can also sign up for regional ‘Discover Botanēa’ events here. 2) Organise a play session where your colourists can try Botanēa and experience its results themselves.
3) Attract colour-shy clients by posting about Botanēa on social media and showcasing your best colour results. Remember to include @lorealpro #botanea #empoweredbynature #lorealprouk
Get further addicted to colour with L’Oréal Professionnel – call 0800 030 4034 or visit lorealprofessionnel.co.uk CREATIVE HEAD
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THE BUSINESS EDIT
THE SECRET OF… CHOOSING THE RIGHT APP TO APPEAR ON
THINKING ABOUT USING AN APP TO HELP INCREASE YOUR SALON PROFILE AND GROW YOUR BOOKINGS? BEFORE YOU DO, CHARLOTTE NEWTON, SENIOR MARKETING MANAGER AT MINDBODY, HAS SOME ADVICE… When looking for a bookings app, you need to choose one that appeals to consumers. Ultimately, you want to drive more clients to your business, so the app has to be user-friendly and be visually appealing. MINDBODY recently updated the features on its consumer app so knows what clients are looking for. Here are MINDBODY's top tips when choosing an app to appear on: • Keep it simple. You want people to be able to find you quickly and easily, rather than having to scroll or click through myriad pages • Ensure clients can book quickly. The easier it is and the less buttons clients have to press, the more likely they are to book • Make sure it has a personal touch. You have to have the capabilities to make your business stand out, through branding or imagery And once you’ve selected your favourite booking app, Charlotte offers this advice on how to make sure you get seen by thousands: • Create an appealing intro offer • Make sure your descriptions are accurate and contain words that are used to find your services • Add a minimum of six photos to catch your customer’s eye IN ASSOCIATION WITH
For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 32
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ARE TIPS FROM CLIENTS IN TIP-TOP CONDITION? A SURVEY OF more than 2,000 consumers by Onbuy.com has revealed that about three-quarters (73 per cent) of clients tip at the hair salon. By comparison, in restaurants it was 88 per cent and Uber drivers only 19 per cent. Nearly two-thirds said it’s because tips are expected and a third said they felt a social pressure to tip. But overall, is tipping still healthy in UK salons? Of course, you need to be clear about the rules regarding tipping. If a stylist gets cash tips directly from a customer, the stylist has to pay tax on them, but not National Insurance. If they fill in a self-assessment tax return, they have to include the tips. If tips are paid via a card transaction, the employer pays these to the stylist directly, the employer is responsible for making sure Income Tax is paid through PAYE. Sometimes the tips are pooled together and shared out – this is called a ‘tronc’. The person who looks after it is called the ‘troncmaster’ and they are responsible for making sure Income Tax is paid. If an employer decides how the tips are shared out, National Insurance is due as well as tax, and the employer is responsible for making sure it’s paid through PAYE. What should be a reward has become a very complex business. No wonder as a company Ken Picton Salon doesn’t accept tips – it doesn’t have a troncing system. “It’s subject to HMRC investigation and all salons should be aware of this,” warns Ken. “If clients wish to tip individually, this is
separate to salon policy and the onus is on the individual stylists to declare this.” And it’s a mixed message from salons on whether clients are tipping more or less often. At the 22-strong KH Hair group, managing director, Darren Messias, argues that tipping has “definitely declined over the past few years. It would seem clients who have always tipped, still tip, but the younger generation hardly tip at all”. “We have seen a dramatic drop in tipping when payment is made by card,” admits Gary Taylor at Edward & Co. “If they pay by card, they generally don’t tip as they think it will be ‘lost’ into the till. The only way we can combat this is to have machines with ‘gratuity function’ like a lot of restaurants. “However, we haven’t got this service yet. When clients tip cash, for me that is between the client and stylist, as I don’t see if they leave anything. But cash tippers are certainly few and far between now.” By contrast, Clive Collins, director of 25-strong HOB Salons, has noticed an increase in the amount of tipping in its business and also in the amount given. “I feel this is a combination of clients feeling it’s expected, but also that their stylist deserves it,” he argues. “Tips should be awarded when the client feels the stylist has gone over and above what is expected, and have given a memorable service; and since we train our staff to always deliver this kind of customer service, they do get rewarded accordingly.”
GRACE OPEYOKUN, AVEDA LIFESTYLE
SALON & SPA COVENT GARDEN
“This is the perfect place to come to experience what Aveda is all about and where guests can experience our relaxed, uplifting atmosphere. We never want our guests to feel uncomfortable, we always strive to make each guest feel at ease throughout their Aveda experience, every time they visit our flagship salon. From our signature Ritual to our Aveda comforting tea, our experience is about offering a moment of wellness. This comfort also extends to our approach to tipping, where some guests expressed the wish to tip their service provider discreetly in our salon. We always respect our guests’ wishes and want them to feel as comfortable as possible. For this reason, when requested, we provide a small envelope where clients can discreetly leave a tip of their choice.” CREATIVE HEAD
22/05/2018 16:19
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Slow it all down Busy, stressed lives do not make happy clients, so how can you help them find the time to recharge and rejuvenate their hair? Wella Professionals says relax… with INVIGO
WITH BUSY, high-pressured careers and hectic home lives, women find it increasingly difficult to find time to slow down, breathe and recharge. Beauty routines, particularly hair, take a back seat as clients struggle to get to a salon appointment or only have time for a quick cut and blow-dry. With this in mind, Wella Professionals has launched INVIGO, a high-performance care line designed to recharge your client’s hair quickly and effectively, while also answering their hair needs. What makes INVIGO so different? It’s all down to the trio that makes up INVIGO-Blends – new ingredients, advanced technology and vitamins – which are carefully selected for each line within the INVIGO range to offer tailored care solutions for all hair needs.
The INVIGO care treatments allow you to create recharging moments in-salon and at home, with up to 25 up-chargeable services. The care treatments contain concentrated boosters, expertly developed Acupoint massage techniques and product enhancers that instantly revive hair. The complete INVIGO care line – Blonde Recharge, Color Brilliance, Nutri-Enrich, Volume Boost and Balance – has been developed to work in conjunction with three INVIGO exclusive in-salon treatments, Brilliance Booster, Nutri Booster and Volume Booster, which turn basic care services into quick, easy, personalised and enjoyable moments.
Look closer… the key ingredients behind INVIGO’S hair heroes COLOR BRILLIANCE BLEND A powerful combination of ingredients to maintain colour vibrancy and protect coloured hair. • Lime caviar – rich in potent antioxidants and vitamins • Histidine & vitamin E – help to control the oxidation process after colouration • Copper encapsulating molecule – maintains vibrancy NUTRI-ENRICH BLEND This blend nourishes and smooths dry or distressed hair to restore full vitality. • Goji berry – rich in vitamins and minerals • Vitamin E – protects from further damage • Oleic acid & panthenol – moisturises and nourishes VOLUME BOOST BLEND The formulas behind the Volume Boost blend provide bodified yet cared-for hair, giving manageability and shine. • Cotton extract – perfect softness and stability • Spring force polymers – helps to bodify hair • Lightweight formulas – optimal for fuller-looking hair
Help clients enjoy recharged hair with INVIGO from Wella Professionals. To find out more, call 01202 595700 or visit wella.co.uk CREATIVE HEAD
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#BusinessEdit
HMRC to focus on small firms to close the tax gap A TENTH OF the UK’s small businesses – or more than half a million firms – are under investigation by HMRC at any one time. The revelation came as part of investigations by the House of Commons Treasury Committee into tax avoidance and evasion and the conduct of tax enquiries and disputes. HMRC’s “tax gap”, or the difference between what it receives in tax compared with what it is actually owed, was estimated to be around £34bn in 2015-2016. As part of trying to reduce this, HMRC has said it is specifically targeting small businesses, which it has argued are responsible for nearly half (46 per cent) of the tax gap. The NHF’s Legal Lifeline helpline can help to support a member’s business if it selected for an HMRC investigation.
NHF AWARDS SEASON IS NOW UPON US! ENTRIES ARE NOW open to the 2018 Photographic Stylist of the Year competition, following on from this year’s NHF Business Awards and Britain’s Best competition, which launched in May. The deadline for the Business Awards is Friday 27 July, and finalists will be revealed in August, the Photographic Stylist of the Year competition has a deadline of 7 September and Britain’s Best entries will close on 28 September. Winners will be announced later in the year. SEE THE To find out full RESULTS OF THE details about all of the NHF’S WAGE AND NHF’s competitions VAT SURVEY IN THE NEXT ISSUE OF and awards, visit EATIVE HEAD CR nhf.info/events
BARBERS WARNED OVER TURNING AWAY WOMEN THE NHF HAS warned owners of barber shops not to assume they can turn away female clients simply because they are a “men’s” retailer, because this could put them at risk of falling foul of discrimination legislation. The Equality Act 2010 emphasises that businesses cannot treat people differently on the grounds of their “protected characteristics”, which includes gender. Therefore, just as refusing to hire someone simply because they are “too old” would be discriminatory, the NHF has pointed that, if a barber shop refuses to cut a woman’s hair simply because she is a woman, that is direct discrimination on the grounds of gender. As well as being unlawful under the Equality Act, any barber shop doing this could risk being taken to court for damages. However, if the woman is asking for a service, such as long hair up, that the barber shop does not provide, then refusing would not be deemed direct discrimination. The warning has come after one NHF member made precisely this mistake. “A lady rang to ask if we could do a haircut for her, but as we’re a barber shop we initially said no. We simply didn’t know that by not providing this service we were risking accusations of discrimination. Once we realised, we did everything possible to put things right – but not before we got a lot of negative comments on social media,” the member said. Hilary Hall, NHF chief executive, said: “Nowadays, notions of gender are increasingly fluid – so what’s a male haircut and what’s a female haircut? Many barber shops have embraced equality because treating everyone equally can only be a good thing for your business.”
KNOW YOUR EMPLOYEE RIGHTS A NEW GOVERNMENT strategy means that hairdressers and barbers are under the spotlight when it comes to employees’ rights. The government wants to ensure that employers give their staff the correct holiday pay, itemised payslips and a list of their legal rights within a week of starting work. Hilary Hall, NHF chief executive, said: “In a climate of increasingly tough enforcement, having the right processes and documents in place is essential if salons and barber shops want to avoid fines and public naming and shaming.”
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 34
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23/05/2018 11:53
GO THE DISTANCE LONG AND LUSCIOUS OR LONGER THAN THEYʼVE EVER BEEN BEFORE – HELP CLIENTS ACHIEVE THEIR IDEAL HAIR LENGTH WITH KÉRASTASE RÉSISTANCE EXTENTIONISTE
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HAIR IN TRAINING
*Source: Ipsos Beauty Track UK 2016 (Women 15-75, n=3409), Ipsos Beauty Track UK 2012 (Women 15-75, n=3446)
INTRODUCING KÉRASTASE RÉSISTANCE EXTENTIONISTE, SPECIFICALLY FORMULATED FOR THOSE SEEKING THE APPEARANCE OF LONGER, HEALTHIER HAIR
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WE BLAME RAPUNZEL. Her long locks didn’t break at the first sign of a straightener, let alone someone using it as a climbing rope, and it seems our love for longer hair that started with the fairy tale has come back around, with online searches for long locks booming. It made it into Pinterest’s top 10 beauty trends for 2018, with pins for long hair up 130 per cent. Since 2012, there has been a significant move in the UK towards long hair,* with more and more women at all life stages growing hair longer. But, like Rapunzel’s locks, hair needs to stay healthy to avoid breakage. This is where Kérastase steps in and where you, the hairdresser, can make the fairytale a reality.
THEIR NEW PERSONAL TRAINER
Every journey to longer hair is deeply personal – one client might want their hair to be super-long, while another might long for their hair to go past their shoulders – but every client will want their hair to grow healthily and to remain strong. As part of a daily training programme, Résistance Extentioniste cares for the scalp while reinforcing hair's glow and strength from root to tip. Enriched with Creatine R Complex, Résistance Extentioniste helps reinforce and protect the hair fibre from damage, while working to smooth the hair. The products also harness taurine and maleic acid to encourage fibre strength. Résistance Extentioniste is your client's personal trainer – and they can only access its many benefits through you.
22/05/2018 12:24
SET. BOOST. GROW. REPEAT COACH THEIR HAIR TO BECOME STRONGER, HEALTHIER AND LONGER WITH THE RÉSISTANCE EXTENTIONISTE HAIR TRAINING PROGRAM, WHICH BEGINS WITH A PERSONALISED IN-SALON EVALUATION Following a thorough diagnosis, the hair coach (i.e. you!) will design a bespoke programme to help your client reach their desired length and condition, promoting loyalty among your clients who will value your expertise and ability to make their dream for longer hair a reality.
STEP 1:
Training starts with a 15-minute strengthening and conditioning in-salon workout. The professional Résistance Extentioniste Soin No.1 and Soin No.2 are mixed together by the Kérastase hair coach, and applied to mid-lengths and ends. This in-salon exclusive, high concentration combination, harnesses the power of taurine and Creatine R, citric and maleic acid, to help recover the strength of the hair structure and condition, for less breakage and split ends. Once this has been rinsed, the Serum Extentioniste is applied along the scalp, helping to ensure healthy hair fibre from the root as it grows. It's so effective that from day one in the salon, clients can achieve 99 per cent less breakage and 78 per cent fewer split ends.*
STEP 2:
AT-HOME WORKOUT As your client’s hair coach, you will recommend an at-home routine to strengthen, repair and train the hair, using the Kérastase Résistance Extentioniste aftercare products.
STEP 3:
PROGRESS REPORT After 12 weeks, progress is measured with an in-salon evaluation with yourself. You will assess the individual’s requirements, design a new bespoke programme and create a cut for the desired style.
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*To achieve 99 per cent less breakage and 78 per cent less split ends, the following protocol should be used. Bain + layering of Soin n°1 and Soin n°2 + leave-on Therapist.
IN-SALON RESET WITH THE EXTENTIONISTE PROTOCOL
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CR EATIV E HE AD AD VE RT OR IAL
KÉRASTASE X EMILY RATAJKOWSKI
Model and actor, Emily Ratajkowski, is the face of Kérastase, and she loves the new Résistance Extentioniste range. “Everyone knows that I love my long hair and the Serum Extensioniste really helped me to grow it even longer,” she says. “I really felt like my ends were less damaged.”
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THE LONG GAME
HELP CLIENTS ACHIEVE THEIR HAIR GOALS WITH THE RÉSISTANCE EXTENTIONISTE HAIR TRAINING PROGRAM
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CR EATIV E HE AD AD VE RT OR IAL
MEET THE RANGE BAIN EXTENTIONISTE: LENGTH STRENGTHENING SHAMPOO • Enriched with Creatine R and taurine • Provides strength and softness • Helps to ensure visibly healthy hair and scalp
FONDANT EXTENTIONISTE: LENGTH STRENGTHENING CONDITIONER FOR FINE TO MEDIUM HAIR
• Enriched with Creatine R and maleic acid • Strengthens lengths and tips • Provides powerful detangling
MASQUE EXTENTIONISTE: LENGTH STRENGTHENING MASK FOR MEDIUM TO THICKER HAIR
SERUM EXTENTIONISTE: SCALP AND HAIR SERUM • Helps to ensure stronger hair fibre from the root
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PUSH THE LIMITS
THE QUEST FOR LONGER HAIR STARTS TODAY WITH KÉRASTASE RÉSISTANCE EXTENTIONISTE
OFFER YOUR CLIENTS THEIR HAIR TRAINING PROGRAMME TODAY. TO FIND OUT MORE, SPEAK TO YOUR KÉRASTASE BUSINESS DEVELOPMENT EXECUTIVE, CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK. FOLLOW ON INSTAGRAM @KERASTASE_OFFICIAL #LONGHAIRGOALS
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22/05/2018 12:25
ALEXANDRA MALET CURLFORMERS BY HAIRFLAIR
CURLFORMERS LOOK VERY DIFFERENT – HOW DO THEY WORK? Simply push the styling hook through the Curlformer, hook onto a section of hair and pull it through; Curlformers set the hair into shape. It comes in three different widths – barrel, spiral and corkscrew – and two different directions so you can curl left or right. You can use it to set or perm.
MANY HAIRDRESSERS WILL HAVE BAD MEMORIES OF ’80S PERMS – HOW DO CURLFORMERS OFFER SOMETHING DIFFERENT? The Curlformers create a modern beach wave with texture and volume. The biggest issue with perms tends to be the result – was it wound properly? Have you got fish ends from the ends not being right? With Curlformers, you’re not winding or using end paper.
HOW CAN SALONS BOOST THEIR TEXTURE BUSINESS? Younger generations don’t know the connotations of the old style perm – to them it’s just a solution for long-lasting curls. Karine Jackson’s salon is reporting an average of four perms a day. It sits alongside cut and colour – you probably already offer straightening, so it completes your texture service menu.
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#BusinessEdit
TAKE TO SOCIAL MEDIA AND QUIZ YOUR HAIR HEROES!
MICHAEL VAN CLARKE
You have been in business for more than 30 years – how do you keep things fresh?
Dean Jones, Dean Jones Hairdressing I get bored really easily. But instead of upping sticks every so often, I’ve stayed put and invested my time, money and emotion in improving and expanding what we have. We opened with 1,000 sq ft of simple but interesting salon space and will be at 6,000 to 7,000 sq ft next year with an added gym/spa facility. We’ve moved most of the back-of-house facilities out and now more than 95 per cent of the space is available to clients and is income producing, including our new Kitchen Deli. The idea horrified some of the team at first but it has worked really well. We’re committed to finding better ways to do things so this inevitably creates change and keeps things fresh. I keep abreast of what is going on in other businesses, particularly hospitality and retail – the creativity and pace of change is astonishing. We’re also growing, with another 20 people expected in the next 12 months. New blood always brings freshness. How do you make the partnership model work, is it through profit sharing on an annual or quarterly basis?
Ken Picton, Ken Picton Salon This is in its 12th year and has been a huge success for us. Its helped create a more stable environment and a more engaged workforce who consider each other as a team more readily. Most of the operators and senior managers are partners and we distribute profits in December each year. We run an apprenticeship to partnership programme which has seen some of our young starters become partners within three years. Have you found it more difficult to recruit apprentices recently, and how do you ensure a good supply of young talent?
Joe Hemmings, Bloggs Salons It’s always been difficult to recruit great apprentices, but we have upgraded with a dedicated HR recruiter, and have more in-house support with a senior learning and development manager and a life coach, too. We interview an awful lot of candidates for each one we take on. I’m in the middle of giving my salon a revamp. What advice would you give to salon owners looking to make the most of their space to make it more inviting?
Neil Barton, Neil Barton Hairdressing Get rid of clutter. Think about the circulation. Try to create some strong focal points, perhaps with art or flowers. Take a yacht designer’s eye to the space and get every cubic inch working for you. Go beyond what the eye sees and feel it at a soul level. You want a client to be both inspired and comfortable in your space. If it’s all dramatic for the eye but feels uncomfortable, the novelty will soon wear off for the client.
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#BusinessEdit
KEN’S CLINIC GOT A BUSINESS HEADACHE?
LIFE LESSONS
LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION “How can I get my team to be more confident and motivated when it comes to up-selling retail?” TOM O’BRIEN, CO-DIRECTOR, BAROQUE HAIR
KEN’S DIAGNOSIS I often hear salons say that nobody buys from them anymore and that all clients buy their shampoo online. This is merely a cop out and I could introduce you to one of our members who, by using simple techniques that we coach at 3•6•5, managed to sell products to 43 per cent of her clients. The real challenge is twofold: CHALLENGE 1: The myth that stylists are hairdressers and not sales people lives on. CHALLENGE 2: Stylists don’t truly understand the importance of a client taking home products from the salon. Let’s start with the first challenge. If a client gives you money, then they must be buying something. If a client is buying something, then someone must be selling it to them. Therefore, that someone is a sales person. Now, what they are selling may be creative ideas, their skills and their personalities etc, but they
need to ‘sell’ all of these things if they are going to build a column and earn a good living. Once they accept that they are sales people, then moving forward becomes easier. Next, they need to know that research shows us, time and time again, that clients want more advice and information on how to achieve the best results when they do their hair at home. If stylists actually did this and showed their clients how to achieve great results, advised them on what they needed and provided them with great, professionalonly products and tools, then many of them would happily purchase from your salon. Not all will – you will never retail to every client – but accepting that you will get as many “no” replies as “yes” ones is vital. The most important fact for your stylists to understand is that retailing builds loyalty. If you give great advice and recommend the right products and tools, then you will build trust, and trust builds loyalty. Every time a client uses a great product that they were recommended, or achieves a great result using the tools and techniques that they were provided with, that mental endorsement will build their loyalty to the stylist. Loyalty builds a column. It’s simple: retailing builds trust, trust builds loyalty and loyalty builds income – and all stylists want to increase their income.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 36
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PAUL STAFFORD STAFFORD HAIR
Talent is not enough. I’ve been amazed by the number of brilliant, but unsuccessful hairdressers who’ve failed because they lacked the dedication or work ethic. In contrast, I’ve seen less naturally talented people work tirelessly at their craft and achieve success.
Take risks and don’t be afraid to fail. It’s become the norm to seek acceptance or validation and I think this has made people less fearless, stifling creativity. You might not win the applause, awards or Instagram following, but taking risks and pushing your own creative boundaries might change your life for the better.
Shut up and listen. Everyone talks too much today, whether it’s on their phones or on social media. I’ve worked with incredible people who have taught me great skills, but it’s what they told me that has left a lasting impression. Recently, I’ve been in the company of Keith Harris, Vivienne Mackinder and Nicholas French who have given me incredible insights that have rendered me speechless.
CREATIVE HEAD
22/05/2018 16:14
#BusinessEdit
TEACH ME!
BUSINESS BUILDER
As the weather warms up, you’ll see the increased demand for waxing treatments peak. To help you prepare for the rush, Salon Services has launched a fabulous summer-inspired, limited-edition collection of five ice cream-scented gel waxes. All the products in this fun range contain nourishing coconut oil, are suitable for all areas of waxing and, most importantly, are rosin-free. The fragrances for clients to choose from are: Vanilla Velvet, Strawberry Sundae, Passionfruit Pop, Cool Coconut and Raspberry Ripple.
One of the most popular salon treatments all year round, Sally Salon Services’ Warm Waxing Course (cost: £100), covers all areas of facial and body waxing using the pot and spatula system. You’ll also gain a greater understanding of the essential theory and aftercare treatment to help enhance the client experience.
THE SERVICE STATION In association with
ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!
Meet Rose Wilkins, store manager of Salon Services in Milton Keynes Q: How can I effectively use social media to appeal to new and existing customers? A: “Social media is a great
Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!
All prices listed are exclusive of VAT
ON RIGHT NOW As we head into summer, many clients want to refresh their look and opt for lighter or bolder shades. With this in mind, there are three great mix and match offers running throughout June on XP100 and XP200 colour tubes: buy five or more tubes and get one free, buy 12 or more tubes and get six free OR buy 24 or more colour tubes and get another 24 free! These deals are ideal for salons looking to buy in bulk, so don’t miss out.
WELL-GROOMED BUYS FOR THE BOYS AT
Dads are never easy to buy for, but with Father’s Day just around the corner, help your clients out (and boost your retail sales in the process) with this great offer for Salon Services’ exclusive male grooming range, Burban. Throughout the month of June, all products in the Burban range are buy one, get one free. Now that’s an offer no man will want to miss out on.
way to engage with your existing clients, increase your brand awareness and attract new customers to your salon. “Start by picking a couple of social media outlets and keep them up-to-date with business news and on-trend content. Think of your social media pages as your first impression to new customers, so it’s important to make sure they reflect your business. Use colourful images and put a stamp on your pages by creating your own theme – this will encourage people to stop and check out your channels instead of just scrolling past. “Finally, don’t forget to interact with people that comment on your posts, after all, everyone is a potential client.”
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD
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22/05/2018 14:38
WHY DID YOU WANT TO BE A HAIRDRESSER? I’ve always had a big passion for all things to do with hair. I’ve always been very creative, and being a hairdresser gives me this amazing opportunity. I love meeting new people and being the hairdresser they have been looking for – by creating hair that’s just right. But I think the main thing about being a hairdresser in London and working with Andrew Jose is that he gives me so many opportunities to be creative – going to Prague for shoots and creating annual collections with him is a dream come true. And this is just the beginning of my career!
EVELINA LUNGDREN AGE: 25 SALON: ANDREW JOSE
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? My dream would be to have my own salon in London, in the West End. I want to enjoy international recognition and success, I want people to know who I am. I would also love to work on shoots for big titles such as Vogue and Harper’s Bazaar. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? To work on a London Fashion Week show under my own name for a famous designer. WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I styled Helen Glover, the world number one rower, for her wedding day and it was on the front cover of Hello! I also flew to Italy and styled a three-day long wedding, which was absolutely incredible. I was part of TIGI’s Inspirational Youth this past year, and right now I’m in the TIGI European Session Team, working on Mark Fast at London Fashion Week last season. I worked on the salon’s collection shoot this year with Andrew, which has been a big success and has already featured on creativeheadmag.com and in magazines in Germany, Australia and Russia. 38
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n target
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
Your targeted toolbox to help build your salon business bigger and better, in association with Salon iQ and the Creative HEAD Reader Panel
PRICE ON ALERT
The industry knows most hairdressers do not earn enough money, but why? In part, it’s your team’s emotional link with their clients. “Too many stylists feel embarrassed about charging when they have such close relationships with their clients and worry they will lose them,” admits The Retreat’s Beverley Bates. At Salon 54, Chris and Emma Simmons would like to charge more, but rent-a-chair salons are undercutting them. “It’s a problem when you have 10 local salons doing something for £40 and you charge more – it’s hard to justify to clients.” At Tops Salon, Victoria Stevens has decided to look further afield at what salons were charging. “Our staff were shocked at how much they were charging – this got their heads around why need to go up in price,” she explains.
PRICES, OFFERS AND DISCOUNTS
Have you ever used discount websites such as Groupon?
YES 10% NO 90% Do you offer discounts?
YES 52% NO 48% Do you charge by time?
YES 20% NO 45% NO, BUT I’D LIKE TO 35%
AVERAGE RETAIL TURNOVER
ARE YOU ON TARGET?
AVERAGE CLIENT SPEND (EX. VAT)
Business in April compared with March?
9% £53.13
NEW CLIENTS ACCOUNT FOR
9.6% OF BUSINESS (April 2018)
“If we get a big cancellation, we’ll notify the 1,200 people on our app with an offer if it’s booked in the next 30 minutes. We’ve filled just under £6,000 in gaps in the past 11 months!”
offer a loyalty scheme
7
STABLE 33%
GROWING 48%
Business in April compared with April last year? DECLINING 10% STABLE 25%
GROWING 65%
ROSS KERNICK, H&CO HAIR SALON
SNAPSHOT
68% of salons
DECLINING 19%
10
out of salons said their prices reflect the level of skill and work of their staff
IS THE PRICE RIGHT FOR SALONS ACROSS THE UK – AND HOW ARE THEY ENCOURAGING CLIENT SPEND?
37% of services
processed are discounted
52%
of salons do not advertise a price list for their services
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM CREATIVE HEAD
039_On targetJune.indd 1
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22/05/2018 14:40
e d i s n I story HARI’S FULHAM
AT ITS NEW flagship location, Hari’s Fulham Road had a particular aim – to bring the outdoors in, creating an inspiring environment for both the team and clients. So a big welcome to Hari’s Herbal Hair Salon concept – organic hair colour polishers are on offer from its Herb Bar, using natural ingredients such as hibiscus, beetroot and chamomile, and an in-house chef blends fresh juices and preps vegan food. Everything in the salon is custom-made and Hari has hand-selected each piece, many of which are from his travels. One-offs include a hand-carved monkey panel from Jodphur, the Blue City in northern India; a 200-year-old Indian door from Kerala; gothic screens from a church in the north of England and Morano chandeliers from Venice (the unique hair treatments are from Persia, too). “I wanted it to convey everything that I’m truly passionate about; eclectic art from around the globe working in harmony with nature in a luxurious setting and with the best hairdressing talent,” explains owner Hari Salem. He designed an atrium skylight that conveys that feeling of being outdoors, and is also great for colouring. There’s also an iPad platform, where clients can schedule their next appointment, scroll through more than 150 magazines and, of course, Instagram a-plenty.
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HOT BUYS IT’S A BREEZE
With chic button detailing against a comfortably plump foundation, lockable hydraulic height adjustment and a five star chrome base, the Brianna styling chair from Salon Services is plush perfection for posteriors. £229 exc.VAT 0330 1231907 salon-services.com
now open GIELLY GREEN AT THE FOUR SEASONS HOTEL, 10 TRINITY SQUARE, LONDON The second location for the brand boasts state-of-the-art Japanese backwash chairs, honed marble and limestone floors and luxuriously finished dark oak furniture.
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creative conditioning permanent colour
SUBLIME COLOUR FOR YOUR HAIR Unparalleled, long-lasting permanent colour that guarantees: / radiant colour / sublime shine / maximum grey coverage / natural appearance / extraordinary results
discover more at milkshakehaircare.co.uk
Milk Shake Hair UK
ADV singola MS generica UK 220x285.indd 2
01392 365177
19/12/17 13:26
L’ O R É A L COLOUR TROPHY
PRIZE FIGHTERS
These images from the L’Oréal Colour Trophy Grand Final 2017
Phew! What a ride – eight cities in 17 days with 5,000 hairdressers! But now the L’Oréal Colour Trophy Regional Semi-Finals are over, we can reveal the line-up of looks that will be fighting it out in London this month at the Grand Final of the L’Oréal Colour Trophy, the longest running colour competition on the planet. And what a contest it’s going to be – with the L’Oréal Colour Trophy Women’s Image Award and Men’s Image Award alongside the STAR Award and Afro Look Award revealed, too, the results will set high street colour trends for the year. 2017 saw a matte green finish from Linton & Mac take the prize – could a neon pink or a luscious lilac be crowned victorious next? Stay tuned with @creativeheadmag #LCT18 on Twitter and Instagram to see all the action, as we’ll be there on 4 June reporting live from backstage and throughout the Grand Final. Turn the page to see all the finalists – which one’s your favourite?
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SOUTHERN
L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
So Hairdressing, Bearsted
THE L’ORÉAL COLOUR TROPHY STAR AWARD
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
The Gallery, Royal Tunbridge Wells
Jacks of London, Guildford
MR.FACE Make-up & Hair, Brighton
Maddie Ford, The Gallery, Southborough
NORTHERN IRISH L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Atchison Hair, Magherafelt
Leighann Rea Hairdressing, Belfast
Michael Deery Hair, Derry
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
Atchison Hair, Magherafelt
The Hair Room, Belfast
THE L’ORÉAL COLOUR TROPHY STAR AWARD
Barbers of BT45, Co. Derry
Menspire, Derry
Aisling Sarah O’Hare, Naked Hair, Dromara
44
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#LCT18
NORTH EASTERN L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Baroque Hair, Ripon
Cutting Room Creative (team one), Leeds
Cutting Room Creative (team two), Leeds
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
House of Savannah, Newcastle
THE L’ORÉAL COLOUR TROPHY STAR AWARD
Gee-Kent Ho, Gateshead
Rick Roberts Salon, Beverley
SCOTTISH
Charlie Miller South St Andrew Street, Edinburgh Charlie Miller Stafford Street, Edinburgh
Andrew Feve, Bang, York
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Chaplins, Falkirk
Gee-Kent Ho, Gateshead
Copperfields Hairdressing and Beauty, Perth
THE L’ORÉAL COLOUR TROPHY STAR AWARD
Charlie Miller, Edinburgh Terri Michelle D’Onofrio, Amy Waddell Hair Studio, Broxburn
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EASTERN
L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Silver’s Hair Salon, Southend-on-Sea
THE L’ORÉAL COLOUR TROPHY STAR AWARD
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
The Gallery Haircutters, Norwich
Gavin Taylor Hair, Rothley
Nicholas James Hair & Nails, Leicester
Kelsey Wenden, VAE Hair, Diss
NORTH WESTERN L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Harrison Hair Studio, Liverpool
Royston Blythe, Wolverhampton
Royston Blythe, Shrewsbury
Saks Hair & Beauty, Lytham
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
Trevor Sorbie, Manchester
The Boutique Atelier, Ellesmere Port
Sassy’s Hair Salon, Wolverhampton
THE L’ORÉAL COLOUR TROPHY STAR AWARD
Sally Montague Hair Group, Ashbourne
Sophie Hendey, Tommy’s Hair Company, Llandudno
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#LCT18
LONDON
L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Jamie Stevens Hair, Clapham
Not Another Salon, London
The House of Rush, London
Toni&Guy Academy, London
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
Jacks of London, Kingston
The Chapel, Islington
THE L’ORÉAL COLOUR TROPHY STAR AWARD
Toni&Guy North Audley Street, London
WESTERN
L’ORÉAL COLOUR TROPHY WOMEN’S IMAGE AWARD
Alchemy, Moreton-in-Marsh
Ken Picton, Cardiff
Toni&Guy Shoreditch
Reds Hair Company, Ross-on-Wye
Taylor Clayton Spicer, Paul Edmonds, London
L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD
THE L’ORÉAL COLOUR TROPHY STAR AWARD
G&T Hairdressing, Bristol
Natalia Antypa, Hair By Jones, Monmouth
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22/05/2018 10:40
GRAND FINAL 03.09.18 LONDON TICKETS ON SALE
22 JUNE
CALL 01434 61
0940
SORRY, TICKETS RESERVED OR PRCANNOT BE E-BOOKED
0 5 2 £ T E K C I T E L SING F 10 £2,400 TABLELIMOITED NUSMOBAEVRAOILFABLE ES AL VIP TABL
IT’S THE HOT TICKET! BOOKING LINES OPEN 9AM, 22 JUNE. CALL 01434 610940 REGISTER FOR #MWIT18 ALERTS AT
creativeheadmag.com
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SAVE ! E T A THE D
KATHERINE RYAN IS BACK!
ANTED W T S O M ’S D A E ATIVE H E R C … G IN L 2018 M A O C IN F D IT’S N A R G T AND THE IT LIS 2018
event
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FEATURED ARTISTlive!
IRWIN RANKIN LIVE 16.07.18 DISCOVER MORE AND BUY TICKETS creativeheadmag.com/education #CHEducation @creativeheadmag @nickirwinhair @rankinarchive @babylissprouk
event SPONSORED BY
050_051_Rankin.indd 1
22/05/2018 13:34
LOOK WHAT'S LANDED…
YOUR NEW DETANGLING HERO TangleTeezerv5.indd 1
22/05/2018 13:17
DISCOVER
THE WET DETANGLER HAIRBRUSH!
TangleTeezerv5.indd 2
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CR EATIV E HE AD AD VE RT OR IAL
82%
OF USERS WOULD RECOMMEND TO A FRIEND*
80%
OF USERS HAD FEWER KNOTS OR TANGLES*
IT STARTED WITH the Salon Elite – the detangling hairbrush without a handle that fits snugly into the palm of your hand – and has grown to include a vast range of detangling hairbrushes. Tangle Teezer has sold 40 million brushes globally, so the brand knows how to make brushes clients love and, frankly, what Tangle Teezer doesn’t know about detangling, isn’t worth knowing. Now you need to prepare clients to fall in love once more with its new The Wet Detangler hairbrush. As the name suggests, it’s a hairbrush that understands wet hair. More and more clients are worried about hair damage, which is made worse when they brush straight from the shower. When wet, hair is fragile, which is why the hairbrush’s longer and stronger 325 unique teeth flex over tangles and knots with every single stroke. Hair is gently detangled quickly and easily, while reducing breakage. And yes, this Tangle Teezer has a handle on it (gasp), but this is to ensure it doesn’t slip, providing control when brushing hair. Available in Millennial Pink and Liquorice Black, The Wet Detangler is great for brushing through treatments at the backwash and can be used on all hair types (even the most tangled of hair), giving clients healthier looking hair and less breakage.
THE WET DETANGLER OFFERS: • Superior detangling on wet hair • Reduced breakage and healthier-looking hair • Easy elimination of knots from root to tip, gently and painlessly, thanks to the unique Tangle Teezer two-tiered teeth technology • Ease and control when brushing thanks to the slim, lightweight handle
*Research was conducted by Launchpad Research, an independent agency, with 111 women over two weeks
TANGLE TEEZER HAS CHANGED THE GAME AGAIN WITH ITS LATEST INNOVATION
LET TANGLE TEEZER TAKE THE WORK OUT OF KNOTS. TO FIND OUT MORE, EMAIL SALES@TANGLETEEZER.COM OR CALL 020 7738 4458
TangleTeezerv5.indd 3
22/05/2018 13:18
FEATURED ARTISTlive!
WITH NICK IRWIN AND RANKIN
7-10PM MONDAY 16 JULY 2018 RANKIN PHOTOGRAPHY STUDIOS, LONDON TICKETS £50 BUY ONLINE AT CREATIVEHEADMAG.COM/STORE event SPONSORED BY
050_051_Rankin.indd 2
22/05/2018 13:35
THE EVOLUTION OF MAN
THE MALE MARKET SHOWS NO SIGNS OF SLOWING, SO JOIN US TO EXPLORE THE EVER-EVOLVING MEN’S FASHION AND GROOMING SECTORS – WHAT’S RESONATING RIGHT NOW, SHIFTS IN FOCUS AND FUTURE FORECASTS
GUEST SPEAKERS INCLUDE
MARK MACIVER aka SliderCuts
COLIN PETRIE Hard Grind
BORA ESEN Porters Barbers
ROBIN JAMES Man For Himself
TUESDAY 19 JUNE 2018 7PM UNTIL 10PM ONE ALFRED PLACE, LONDON
BUY TICKETS
CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416 SINGLE TICKET £25 PAIR OF TICKETS £40 INCLUDES CANAPÉS ON ARRIVAL, DRINKS ALL EVENING AND A GIFT FROM AMERICAN CREW
The Coterie – Creative HEAD’s networking event for hair and fashion professionals creativeheadmag.com/thecoterie
052_CoterieJune.indd 1
22/05/2018 13:26
CR EATIV E HE AD AD VE RT OR IAL
R E D R O W E N E H T LAST MONTH, we gave you a sneak peek of L’Oréal Professionnel’s newest colour launch, Botanēa. Now it’s finally landed and coming to a salon near you. Why all the excitement? It offers 100 per
professional results. With half of consumers concerned about the impact of chemicals on the condition of their hair,* this is a market full of potential – and Botanēa is your way in. Daniel Galvin OBE is working with the product and is excited to offer a new service,
client who’s had to accept she’s having chemistry on the hair to have a colour change”, says John Spanton at Trevor Sorbie. But as the consumer need for natural alternatives grows, salons will have to cater to this increasing demand with new products and services if
“There is definitely a demand for this 100 per cent natural colour that gives amazing results.” John Spanton will use Botanēa to attract new clients to colour – those a bit colourshy and want believable, natural-looking results. How will you use Botanēa in your salon?
*Mintel December 2014 Natural and Organic Toiletries UK
A, Ē N A BOT OLOUR T E E RC ?M I R A I H A UR H HERBAL O L O TO C ER CENT Y A they want to keep growing their L W S 100 P A R U colour business. ’ T L E NA N “With social media, everyone N A O T I N S S A is more aware of what’s going one that can open up colour to E W F O R into products, so they have P even more clients. AL É more concerns,” says Grace Previously, “there’s always R O ’ L Dalgleish at Brooks & Brooks. been a compromise for the cent herbal hair colour, with
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IT’S ALL IN
DISCOVER HOW BOTANĒA WORKS AND WHAT HAPPENED WHEN FOUR
Comprising three herbal ingredients, Botanēa uses pure cassia, henna and indigo powders to create beautiful shades that give a natural colour result. Harvested once a year in India, the herbal ingredients are screened and selected, then any impurities such as metals are removed for a reliable performance and viability with all
other colour services. The herbal ingredients are then coated in natural coconut oil for consistent, professional results. Each shade recipe contains 100g of herbal powders, mixed with 300ml of hot water. With only natural oxidation, Botanēa respects the hair fibre and gives luminous shine.
P U T TO T HE T E S T
OUT IF COLOURING FOUR TOP COLOURISTS PUT BOTANĒA TO THE TEST TO FIND HAIR THE NATURAL WAY REALLY IS AS GOOD AS THEY SAY…
ALAN EDWARDS, ALAN EDWARDS SALON
“An amazing result that creates really natural-looking colour with beautiful shine and condition”
E, DANIEL GALVIN
DANIEL GALVIN OB
It makes tural as Botanēa. na as g in th no ’s “There ever intended” autiful than nature be e or m ok lo ir ha
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TOP COLOURISTS PUT IT TO THE TEST…
CR EATIV E HE AD AD VE RT OR IAL
THE HERBS GET AHEAD!
Professionnel Visit the L'Oréal hub, Access, to online education get consultation watch tutorials, t all you need tips and find ou working with to know to start salon. Visit Botanēa in your /uk lorealaccess.com
JOHN SPANTON, TREVOR SORBIE
“You will not believe that it’s coloure d hair! It’s a beautiful, shiny and believable colour”
GRACE DALGLEISH, BROOKS & BROOKS
“The results that I got were so fresh, multi-tonal and natural. I was super-impressed”
TO FIND OUT MORE, SPEAK TO YOUR L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, CALL 0800 0304034 OR VISIT LOREALPROFESSIONNEL.CO.UK 55
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Instant gratification
Boost your colour business and attract a whole new clientele with Instant Highlights by L’Oréal Professionnel
56
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CREATIVE HEAD
22/05/2018 16:08
CR EATIV E HE AD AD VE RT OR IAL
DO YOU WANT additional appointment slots? More bums on seats? More profit? Look no further than Instant Highlights by L’Oréal Professionnel. With new Pro Heat technology, Instant Highlights gives up to six levels of lift in as little as 30 seconds. MORE APPOINTMENTS = MORE PROFIT The fast application and speedy services will help increase the number of colour clients you see every day. Below is an example from a salon of how you can best fit Instant Highlights services into your appointment gaps. HOW MUCH PROFIT CAN YOU MAKE IN A DAY WITH INSTANT HIGHLIGHTS? Based on an average of three colourists in a salon with six clients each, you can easily squeeze in an extra eight Instant Highlights appointments in just one day! So, if you were to build an Instant Highlights service package in-salon, just think about how much extra money you could earn in one day, in one week, in one month and in one year.
With Instant Highlights:
26
appointments
Without Instant Highlights:
18
appointments
INSTANT REVENUE GENERATOR Instant Highlights is an instant revenue boost and loyalty generator in one fell swoop. And to make even more revenue in the same appointment, why not add a Smartbond treatment into the service package as well? Whether you’re keen to attract busy clients with shorter appointment times, create on-trend colour results for fashion-forward women or appeal to colour-shy clients looking for low-commitment colour, Instant Highlights is the business boost you’ve been looking for.
“We are upselling the Instant Highlights service to half of our colour clients each day, so we are making more than half of our total earnings in profit”
“By shifting around my appointment gaps, I can fit in another colour or cut, so that’s roughly an additional £100 profit in the till in one day”
Bailey Humphreys,
Katie Hale, House of
Anglesey
Covent Garden
The Hair House,
Charles Worthington,
To find out more, speak to your L’Oréal Professionnel account manager, call 0800 030 4034 or visit lorealprofessionnel.co.uk CREATIVE HEAD
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I GREW UP the youngest of five boys in a tough area of London, where most of the people I knew were in gangs. The merest mention of anything “soft” got you beaten up. So while I always knew I wanted to do hair – I used to dream of myself surrounded by magazines and models! – I never spoke of it. Then, aged 11, I started helping out at Mrs Johnson’s, the salon in Hackney where my mother went. My job was to fold towels and retrieve perm papers from the bin – they were precious and could be re-used! I formed a friendship with Mrs Johnson, who let me work at her salon on an ad-hoc basis for the next few years, creating a certainty in my mind that this was the right career for me.
ERROL DOUGLAS
FROM AN 11-YEAR-OLD KID IN EAST LONDON TO KNIGHTSBRIDGE SALON OWNER, MBE AND NOW MOST WANTED LEGEND – ERROL DOUGLAS HAS BEEN ON QUITE A JOURNEY
When I left school at 15, I went for an apprenticeship at a salon in Swiss Cottage. They told me I was too tall to make it in hairdressing, but the thing they did get right was to teach me about smartness and manners, and eventually I got a job at the Roger Hart salon in Kings Reach, which is where I met Paul Edmonds. Paul took me under his wing and I followed him when he went to work at Neville Daniel in Sloane Street and, ultimately, when he opened his own salon in Knightsbridge along with his wife Liz. Having had such an incredible education, at the age of 19 I became the youngest art director in London. Liz and Paul did all the magazine editors, knew all the session stylists and had [the legendary] Lynn Franks as their PR. It was the late ’80s, and life was buzzing. I was working all the time, and eventually my accountant (and future business partner) Kim Clayton started telling me it was time to bite the bullet and open up my own salon. So in August 1998 I did...
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#ErrolDouglas
LEGEND
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SIGNIFICANT OTHERS
MY SALON
Paul Edmonds – he means so much to me. He helped me through those early years, he was a mentor as well as a boss and taught me some really valuable life skills. I’ve got the utmost respect for him.
other over the years... My salon is known for technical excellence – we can do any hair type. It’s glamorous and our clients are well heeled, but the atmosphere is friendly, not stuffy. We’re a team of 49 and I’ve got lots of managers to keep things moving – for reception, colour, the Afro department and I have a floor manager who runs the stylists. My daughter Yolanda manages the juniors.
Umberto Giannini – we met at Paul Edmonds and we hit it off immediately. He made everyone he met think anything was possible. Tragically, he died at the age of 32 from a rare muscle-wasting disease.
MY SALON IS called Errol Douglas and it’s on Motcomb Street in Knightsbridge. We celebrate our 20th anniversary this August – not bad when your landlord is [the Duke of Westminster’s] Grosvenor Estates, known as one of the most ruthless property groups in the world. Let’s just say we’ve grown to respect each
My ex-wife Jo is an important part of my life. She is a loyal friend and the common denominator in the wellbeing of Yolanda, Ruben and Stella.
Kim Clayton is my professional righthand woman. She helps me with all things business – meetings, products, contracts – the list is endless! 60
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#ErrolDouglas
BIG MOMENTS
THE FIRST Fellowship FAME Team – I was 21 years old. I wanted to get my name out there, and got a place alongside Antoinette Beenders. It taught me a lot about working as a team – and it’s very different working with others, rather than your regular salon team mates.
My MBE – I got this in 2008 for services to hairdressing education, and I’m still the youngest hairdresser ever to do so. I could only take three people to the Palace, so I took my mum, my dad and my son Ruben. My dad died of a heart attack in 2012 – he’s hugely missed.
Winning Most Wanted Creative Talent for the third time – I’m not just saying this, it was THE BEST feeling!
MY TOOLS I CHANGE my scissors quite frequently – perhaps every six months. I’m always being asked to test out new pairs. Lots of my tools have my logo on them. I’m lucky, because my ED logo is easy to do, and it really stands out. My Tondeo razor is very dear to me. I bought it at Hair Expo in Australia about seven years ago, and it’s travelled everywhere with me since. My combs are standard Matador. The finer one is for scissor-over-comb work, and the other one is for texturising.
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SHOOTING…
PERFORMING…
I’VE ALWAYS LOVED magazines and do a lot of session work for top titles around the world. In addition, I shoot around four or five collections of my own each year, most of them self-funded. I do clients for the money, and I do photoshoots because it’s in my DNA. I absolutely love shooting; it’s my creative release. I’m always trying to create the perfect collection.
Th e
m os t w exp or e n ‘B ne kin siv E w g e YO on cre wit sho N h a o D e of tiv Ra t I ’ th e d nk ’ve e w ime in t eve or o ld nsi ok r do ’s on m n e to p – a e to ! B ph fte a ut ot r a w og ll ho ra , h le ph e’s er s
ONCE UPON A time I was terrified of performing, but today – give me a big stage, the right models and the right production and I feel like I’m flying. I love it! The downside is being away from home for so long – I reckon I’m away for at least six months of every year. It’s one of the reasons my marriage broke down, but you pick yourself up, you dust yourself down, and carry on. I really enjoy the education side of our craft. I love sharing ideas and techniques, but I don’t ever want to be put on a pedestal – I like everyone to be treated the same as everyone else.
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lif e it’ sty s le go sh ‘M ta o I fr ot i LL es s h, all EN co ab N nt ou IA em t L po eas ’ y ra , ry we fe ar el ab to le it ha ir –
Th is
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I of sh al ot t l w tim his ith e w cl , A ith ‘I os n N e- dr one T up ew o H s, E O f an ’T my B o d f L th ole av U e . W ou E’ re e ri su w te lts er ph ar e e ot e xp og so e ra po rim ph w en er er t s fu in l g
T w his or is l w d. T so ay h be s a th at g ut is lo ifu ‘O ba l – ‘O ri l m s R gi h ns es ot IG ’ c sa wi IN ol ge th S le is m ’ ct io so od n po el s w as we fro r f ah u m ea l n al d ow l o of ; v its in er t tim som he e e
#ErrolDouglas
of all time! My favourite image
WHAT’S NEXT? I’d like to exp and my salon – there’s another two floors upstairs we could move into – and I wan t to start an EDGE salon (that’s Education, Design, Guidance, Excellence) for the tale nted youngsters in my team. And as for me, I’d like to learn a new language: Italian, maybe, or French…
THE FUTURE…
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DESTINED FOR 64
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CREATIVE HEAD
22/05/2018 10:57
CR EATIV E HE AD AD VE RT OR IAL
TAKE YOUR CLIENTS TO #DESTINATIONCLOUDNINE THIS SUMMER AND EQUIP THEM WITH THE TOOLS AND KNOWLEDGE THEY NEED TO TAKE CONTROL OF THEIR HAIR HEALTH CLOUD NINE IS on a mission to challenge common beliefs and redefine approaches to styling with heat. It wants to educate clients on how to determine the most suitable temperature and styling routine for their hair type. It’s Back to Basics campaign hopes to empower clients and put them in control of their hair styling, enabling them to achieve glossier, healthier hair without the worry of irreparable or unnecessary damage caused by a one-size-fits-all approach to thermal styling. The brand has a host of initiatives planned throughout the year to make this happen, focusing on equipping customers with not only the tools but also the knowledge of how to reinvent their styling experience – if you can achieve results at significantly lower temperatures without damaging your hair, why wouldn’t you?
To kick start the journey to healthier styling this summer, Cloud Nine is launching #DESTINATIONCLOUDNINE. Every Cloud Nine electrical product sold between 1 June to 31 August will be accompanied with a free ‘On Cloud Nine’ sun hat, worth £30. Not only is the hat the perfect accessory to shield hair from the harmful heat of the sun – keeping it in polished, glossy condition all summer – but it’s also a great chance for you to boost your retail revenue over the coming months. Whether gazing out to sea or taking a dip in an infinity pool, this limited edition sun hat will add the perfect finishing touch to your clients’ Instagram snaps and is a brilliant retail incentive for clients to make sure they not only take control of their hair this summer, but that they only buy their Cloud Nine tools from you.
AIL RET ER! th OFnFhat wotred
su lec Free with se ine £30 loud N ts C uc prod
Help your clients get to #DESTINATIONCLOUDNINE this summer and put them in control of their hair styling. To find out more, call 0845 2003563, email stylists@cloudninehair.com or visit cloudninehair.com CREATIVE HEAD
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SIMPLY BRILLIANT
THE NEWLY-EXPANDED KERASILK COLOR RANGE BY GOLDWELL HAS IT ALL – A LUXURIOUS, IN-SALON COLOUR EXPERIENCE AND GREAT HOMECARE PRODUCTS TO MAINTAIN COLOUR BRILLIANCE
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Using a blend of high and low molecular keratin, the primer evens out the hair’s surface for better colour penetration. It also restores the inner structure to its optimal condition during colouring.
BRILLIANCE CREATOR
This locks and anchor the lowmolecular keratin and colour inside the hair and closes cuticles by neutralising oxidation to give hair long-lasting strength and protection.
BRILLIANCE SEALER
The sealer is applied to lock in color and smooth out the hair’s surface – this creates extraordinary light reflection and a dazzling shine. Making your clients feel good is one of the best things about being a hairdresser. So with more than 85 per cent of clients saying their hair looks and feels better with the new Kerasilk Color Brilliance Service,* you know you’re onto a winner.
**In combination with Kerasilk Color homcare product range.
BRILLIANCE PRIMER
*Kao Consumer Test August 2017, 43 participating salon clients in Germany.
NOTHING BEATS a personal recommendation as a way to sell products and gain new clients and, according to a recent study, more than 90 per cent of clients would recommend the new Goldwell Kerasilk Color Brilliance Service to their best friend.* So what has them so impressed? The service delivers a luxurious and unique in-salon colour care experience, complemented by a brilliant homecare range. It creates brilliant colour and hair that feels like silk for up to six weeks.** Thanks to the exclusive Keralucent Technology with colourcaring silk, low-molecular and high-molecular keratin blends and tamanu oil, colour-treated hair shines brilliantly, while remaining soft and touchable. Goldwell Kerasilk Color Brilliance Service consists of a three-step regimen in the salon:
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TAKE HOME THE BRILLIANCE YOUR CLIENTS HAVE DISCOVERED THE KERASILK COLOR BRILLIANCE SERVICE, NOW SHOW THEM HOW TO KEEP THEIR COLOUR FOR LONGER ONCE THEY LEAVE THE SALON
Creating beautifully brilliant colour for clients is the goal for all colourists, but to keep them talking about the service and recommending it to friends, the standard has to be maintained between colour appointments. You can now help clients prolong the Goldwell Kerasilk Color Service with its aftercare range:
CLEANSING
The lightweight formula Gentle Shampoo, Cleansing Conditioner and Dry Shampoo help prevent fading.
FIGHTING FADE
The Conditioner and Intensive Luster Mask help prevent colour loss by sealing the cuticle of the hair and have been especially designed for those with porous or damaged hair.
their hair. The Blow-Dry Spray also provides heat protection and the new lightweight Brilliance Perfector creates a smooth hair surface for intensified colour vibrancy with UV protection.
HEAT PROTECTION
TO FINISH
The leave-in care products in the Kerasilk Color home care range prevent colour-fading caused by using heat, for example when your client blow-dries or straightens
Clients can enjoy the invigorating scent of the Kerasilk Color Beautifying Hair Perfume, which combines a touch of rose perfectly complemented by white musk.
For brilliant colour and hair that feels like silk, it’s got to be Kerasilk Color by Goldwell. To find out more, call 0330 1239530 or visit goldwell.co.uk CREATIVE HEAD
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IN ASSOCIATION WITH
KITBAG
The kit will solve it
There is an answer to every hairdressing problem out there – all you need is the right tool
PROBLEM-SOLVING IS a skill listed on every CV; we all greatly value the ability to find solutions to issues we encounter. And when it comes to hair, there are the same problems that come up again and again. Some clients struggle with a lack of volume, while others are troubled by wet styling or frizz. Luckily, with a bag full of carefully curated gadgets, you can solve those issues – giving clients the best hair possible and providing them with the right tools to take home, too. When you’re choosing your own tools, you need to think of them as a long-term investment. “Investing in quality tools enhances you as an artist,” says Jodie Austen, session stylist and Cloud Nine ambassador. “But stylists need to recognise variety is key − there’s nothing worse than a stylist using straighteners for everything as it’s all they have in their kitbag!” And when you have selected your weapons, make sure you know how to wield them properly. “Tools that you’re familiar with are capable of enhancing the way you work and the results you create,” explains Sean Pulfrey, inventor of the iconic Tangle Teezer The Original hairbrush. “Just like an artist gets used to their paintbrushes, a hairdresser gets used to their hairbrushes. The kit you work with every day is what you practise with. It’s essential you’re completely comfortable and confident using all of these tools.” Once you’ve chosen and mastered your toolkit, you can spread the word and show their brilliance to clients. Don’t underestimate your own expertise when talking about what the right tool can do for them and their hair issues – you’re in the unique position where you can show them in person exactly what they need. “As a professional, they will value your advice and are more likely to see you as a gateway to better hair,
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trusting your recommendations, especially if they see it in action,” explains Gorka Arraras, creative manager at Charles Worthington Salons. “Demonstrate to the client how to use the tools. They will see the effect of using the correct tool or specific brush and understand that it will not only ease their styling routine, but also make a difference on the hair and its quality.” Communication is key, so make sure you truly understand what your client’s hair worries are. “It’s more important to listen than it is to talk,” says Jodie. “Ask questions and be interested in your clients wants and needs. What do they look for when choosing a styling tool? Do they have any concerns about using them regularly? This will help you share your knowledge in a way that puts your clients’ needs first.” It’s also important that the tool in question matches that particular client’s skills. “Hairdressers can not only suggest what tools could work best with their client’s hair type and their technical ability,” advises Sean. “Some clients may be very confident blow-drying at home and, therefore, could benefit from tools that may be more difficult to use, whereas others may need a simpler way to create a look.” Get into the habit of sharing your know-how and you’ll see a nice boost to your retail when clients leave the salon with new gadgets. “Knowledge is key when it comes to retail – the client will know and feel if what you are advising will make a difference,” explains Gorka. “Once you build that trust, selling retail comes as second nature.” Just make sure you keep it kind: “As long as you keep the conversation as a friendly piece of advice and not an aggressive sales pitch, you’ll see positive results on your retail,” says Jodie.
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23/05/2018 10:36
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The detangling king
Tangle Teezer founder, Shaun Pulfrey, reveals why The Wet Detangler hairbrush is the one tool you need in your kitbag
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CREATIVE HEAD
22/05/2018 11:29
CR EATIV E HE AD AD VE RT OR IAL
A HANDLE? On a Tangle Teezer hairbrush? Mind. Blown. But it’s true. The brand known for its iconic no-handle detangling hairbrushes is changing the game once more with the launch of The Wet Detangler hairbrush. Here, Shaun Pulfrey shares with us how this hairbrush came into being… Creative HEAD: Why is Tangle Teezer launching a new detangling hairbrush?
Shaun Pulfrey: Not only were we first with detangling, we also challenged consumer styling habits – hence The Original with no handle, and because of that it became iconic. We’ve since added our Blow-Styling tools and our dry styling brushes including The Ultimate and Back-Combing Hairbrush. Now seems the perfect time to introduce a detangling hairbrush with a handle, so it’s easy to use in the shower. What’s not to love?
CH: How is The Wet Detangler hairbrush different to the other Tangle Teezer detangling brushes?
SP: We revisited The Original patent to see if we could improve upon it – a tall order considering more than 40 million have been sold. The changes we made were lengthening the teeth and tweaking the tooth design. The amended teeth give enhanced performance for longer, thicker and curlier hair yet it’s still gentle on fine hair.
CH: Why did you decide to add a handle to the brush? SP: Consumers and hairdressers have been asking for the longest time for a handle. We thought now was the right time.
CH: Is The Wet Detangler hairbrush designed for use in-shower or after, when hair is still wet? SP: It can be used in the shower to draw through shampoo for a superior cleanse, as well as distributing conditioner evenly. It can be also used after the shower. CH: How can salons market this brush to clients? SP: It will sell itself once clients see the benefits when it’s used at the backwash and at the styling station.
CH: Why do consumers need a different hairbrush for wet hair rather than their normal hairbrush? SP: The Wet Detangler is a specialised tool for wet hair so you don’t have to improvise with a traditional brush. We enhanced the performance of The Original – teeth are stronger and longer – so it gives the ability of performing under different conditions, such as wet hair with product in. CH: Why should The Wet Detangler be in a stylist’s kitbag? SP: Every tool kit is going to be individual, but The Wet Detangler adds versatility when working with all hair types when wet.
To find out more about The Wet Detangler hairbrush, email sales@tangleteezer.com or call 020 7738 4458 CREATIVE HEAD
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#Kitbag
Keep extensions beautiful
Tame wet hair
stone l Gem a n i g ri rush O 2.99 Wet B on RRP £1 i t c colle 74
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r The Wet Tangle Teeze £11 RP Detangler R
Every stylist knows that hair is more prone to breakage when wet – and yet even the most low-maintenance client has to deal with wet hair every time they wash it at home. Tangle Teezer is known for delicately sorting out wayward hair and the latest launch is designed to tackle tangles when hair is wet. “The Wet Detangler has soft, flexible bristles that don’t tug or pull at the hair when wet,” says Tangle Teezer’s Sean Pulfrey. “It causes less breakage yet still eases out the knots we get in wet hair, just gently.” Wet Brush is another option that’s gentle on the hair. The Original Pro Detangler combs out knots without pulling and the bristle tips stimulate bloodflow on the scalp. As Tegan Robertson, lead stylist at Not Another Salon explains: “Selling a tool is so much easier if you honestly believe in it. There’s nothing worse than watching a client hack away at their freshly bleached hair with a tail comb. I explain that a Wet Brush is kinder and softer on their silver strands and wont rip their precious hair out, and the brushes practically fly off the shelves themselves.”
More and more clients are enhancing their hair with extensions than ever before, but whether they opt for clipins or a more long-term option, it is vital they are educated by a competent extensionist on the right tools to look after their new lengths. “Researching and finding a certified stylist is key to avoiding unnecessary problems when it comes to extensions,” says Louise Jenkins, Great Lengths education and creative manager. “The consultation process must thoroughly explain the client’s home maintenance to ensure the lifespan of the bonds and the condition of the hair is maintained. It is vital for clients to follow the aftercare routine given and to use the correct products throughout the entire wear of the hair extensions.” The right extensions brush will keep wefts tangle free and ensure they last as long as possible. “The Great Lengths paddle brush is a dream. I include one with every single set of extensions,” explains Amy Wilson, owner of Fallen Saint Hair in Sutton Coldfield. “No snags, it prevents hair matting and glides through from root to tip. To be honest, it’s a great all-rounder,” she adds. To help during the application process, Remi Cachet founder, Victoria Lynch, designed a unique drawing mat. “It’s such a useful tool to keep the prepped extensions ready and tidy for the extensionist,” she says. “My brief was for two main features: the non-slip outer to place other items on top and flexible prongs that keep the extensions safely in place and are kind to the hair when being drawn through.”
Remi Cachet Drawin g Mat RRP £39.95
le gths Padd Great Len 23 P£ Brush RR
CREATIVE HEAD
23/05/2018 10:36
INTRODUCING
The Dryer FROM THE WAHL STYLE COLLECTION Our perfectly balanced hair dryer is quiet yet powerful with Quick Dry Air Flow and WhispertekTM silencer. Three heat settings, two nozzles and the ability to switch on Turbo Heat to mould the style & Cool Shot to set it.
Exclusive to salons & endorsed by Hooker & Young Become a stockist at wahlstyling.co.uk
Style fragile hair
Hair damage is often part of a vicious circle – it gets damaged because of heat styling, so clients end up using more heat in an effort to make the damage look less severe. To combat this, ghd has revamped its ghd gold styler, which is kept at a constant temperature to minimise harm to hair, while still providing smooth and shiny results. “The new ghd gold styler has had a technical upgrade and now features two heat sensors to help control the optimum heat from root to tip for sleeker and healthier-looking hair,” explains Adam Reed, global ghd ambassador and co-owner of Percy & Reed in London. “This one stroke wonder heats to a safe-for-hair temperature of 185˚C for optimum styling in the fewest strokes.” It’s great for clients who haven’t been too kind to their hair, but don’t want to give up their styling routine. The Manta brush is another new innovation that cares for fragile hair. It’s said to be as gentle on the hair as running your hands through it – each bristle can move individually and the materials are extra soft, so there’s no risk of snagging. It simply glides through, leaving it feeling soft and manageable. “I wanted to focus on the root cause of the problem and reinvent the way we brush our hair,” says hairdresser Tim Binnington, its inventor. “The Manta is the answer for anyone who wants to keep Ma nta the condition bru sh of their hair as RR P£ healthy as possible.” 25
W SA ahl LO dry N er PR IC E
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Create a sense of calm
The salon is increasingly changing from a place clients go to just get a haircut, to a complete experience. They are able to relax and pamper themselves, safe in the knowledge that they’ll leave the salon as the best version of themselves. In order to make their experience as peaceful as possible, Wahl Professional has launched a dryer that provides brilliant styling capability without compromising on the calm atmosphere of the salon. The Whispertek silencer dramatically reduces the noise level – so instead of being surrounded by the buzz of hairdryers, your clients can sit back and relax. But this doesn’t mean the dryer is any less powerful – with the Quick Dry Air Flow function it allows you to dry hair on a low heat setting, helping to protect it from overheating. It offers total versatility, too, and ensures you can give your client the salon experience they want. And Michael Young of Hooker & Young has given it his seal of approval: “When you are talking to your clients, the last thing you need is a dryer that is really noisy, so this is just incredible,” he says.
ghd gold styler RRP £139 ghd limited edit ion saharan gold styler RRP £139 76
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CREATIVE HEAD
23/05/2018 11:47
AND THOUGH SHE BE BUT LITTLE, SHE IS FIERCE
Discover the new viaggio travel styling kit SS:18 ‘amalfi collezioni’ at www.alfaitaliapro.com. Exclusive retailer packages available to alfa Italia stockists. email:info@alfaitaliapro.com.
Lilac: 531C Pink: 176C Mint: 317C Yellow: 100
ure out C air is H dless r a in P al Cor £199 P ma Bal fession er RR n o e r t P h aig Str
Travel in style
Summer is in full swing, so your clients will likely be jetting off to faraway shores. To make sure that they look amazing all through their holidays, offer them the Alfa Italia Amalfi Collection. Each pastel carry case contains a miniature 1,200w hairdryer, a ceramic styling iron that heats to 190˚C and two sectioning clips. These small tools pack as much of a punch as their larger Alfa Italia counterparts. “We know that the modern woman is always on the go and it’s not possible to carry around a full-sized hairdryer and styling tools,” says Adam Tudor, creative director of Alfa Italia. “We wanted to make styling quick, fashionable and fun, without sacrificing quality. The new Amalfi Collection does just that.” And for extra oomph, the set comes in four gorgeous candy colours – mint, coral, lemon and lilac. The Balmain Paris Hair Couture Professional Cordless Straightener is another fashionable way to style when travelling. With floating titanium plates and multiple heat settings, this tool can be used for 30 minutes at a time after charging and the classic black Balmain bag is heat resistant with a carry strap. It’s a great investment for jetsetting clients, and fantastic addition to a session kit for those last-minute touch-ups on location.
it lfi K a Am
ia Ital 95 a f l 4 A 4 . P£ RR
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CREATIVE HEAD
23/05/2018 10:38
Cloud Nine
#Kitbag
Combat frizz
tyling Blow S ze RRP £18 i Teezer Tangle ng Tool Half S i Smooth
Flyaways, frizz, fuzz – it might sound cute, but badly behaved hair is a real headache. “One of the biggest problems in London that we often get asked as stylists is how to control frizz due to the humidity and pollution, and how to make a hairstyle hold without frizz for a whole day,” says Charles Worthington’s Gorka Arraras. “Using a hairdryer with a nozzle and directing the air correctly to smooth the cuticle of the hair is key, as well as using the right hairbrush that acts as a heated roller, controlling and setting the hair to last all day.” However, many clients don’t find this easy to do, which is why Tangle Teezer has designed the Blow-Styling Smoothing Tool to help make a super-smooth blow-dry achievable at home. “Blow-drying isn’t a process that comes naturally to many. It can sometimes be awkward to do and tricky to create the same finish your stylist may achieve in a salon,” explains Tangle Teezer’s Sean Pulfrey. “That’s where our Blow-Styling tools come in. Our tools have in-built tension in the teeth, so rather than trying to co-ordinate holding the hair tightly in the brush with the nozzle of the dryer, the tool holds the hair for you. It gives you a super-smooth blow-dry as the teeth remove moisture and smooth the hair cuticles. With this tool I wanted to give everyone the opportunity to give themselves a great blow-dry at home, not dependent on their ability.” Straighteners have long been used as a way of achieving a sleek finish for clients suffering with hard-to-control hair and there are more options out there than ever before. Cloud Nine offers straighteners
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in three sizes – Original, Wide and Micro – and there are five heat settings, so you can offer a tailored tool for clients’ specific hair needs. The floating ceramic plates are coated in minerals, too, for a kinder approach to straightening, waving and curling, all the while reducing frizz. And it’s really important that, as a professional, you explain to your clients how to use irons to the best of their ability. Hayley Gibson-Forbes, co-director at SJ Forbes, warns that “hair straighteners are one of the handiest tools you can own when it comes to hair styling, but if they are used in the wrong way they can really damage the hair”. She continues: “Clients think that adding more pressure will result in straighter locks. The truth is that the more you press, the more difficult it is for the hair to glide through the plates and this will result in hair damage. “A lot of our clients pass the straighteners over the same section of hair and this is a big no-no. It is more advisable to slowly pass straighteners over the hair, making sure that the temperature is right. If this doesn’t achieve the desired effect, then you need to ensure that the hair is cold before you pass the straighteners over the hair again.”
Cloud Nine Micro iron RRP £64
Cloud Nine Original and Wide irons RRP £139
CREATIVE HEAD
23/05/2018 10:38
WHY CHOOSE CURLFORMERS™ FOR YOUR SALON? Curlformers™ are a unique heat-free curling tool for temporary or permanent curls – use them to set or perm hair in the salon. They guarantee a brilliant curl with staying power. Sold in different lengths and shapes, and in two different directions for left or right curls. Setting Get creative with curls. Curlformers™ give you a foolproof curl. Be as creative as you like with the resulting curl – it really stays in the hair while you work with it! • In salon • session work • bridal parties • children’s hair • hair that’s weak or heat damaged • easy for juniors to use • hair that won’t hold a heat-styled curl Perming Create a more modern permanent beach wave, with texture and volume. No end papers or winding required - it’s so simple to do! Apply to the root for a full head or part way down for that ‘natural curl’ look. This style is what your client wants too – it’s a drop curl, not a granny curl, with no waiting a week for it to drop into shape.
Simply use the hook to pull damp hair through the Curlformer™ and leave it to dry. Register online at www.hairflairprofessional.com Want to distribute our products? Get in touch: trade@curlformers.com Follow us: /CurlformersPro /curlformersbyhairflairpro
@Curlformers /Curlformers /Curlformers
#Kitbag
Hairflair Kits Curlformers by £30.07+VAT Salon Price from
Add curls, waves and texture
la RR bel.m P £7 4D 4.9 W 5 av er
ect erf O P 50 PR P £1 liss II RR By Ba rl MK Cu
Wanting what they don’t have is a common theme among clients, but luckily there’s no shortage of tools that can help. Curlformers by Hairflair are a new way to add movement to lacklustre hair. Karine Jackson, owner of Karine Jackson Hair and Beauty in London, uses them when clients want perming services. “We’ve seen a huge increase in the demand for perms in the salon,” she explains. “Using Curlformers gives us flexibility over the type of result and there’s a whole generation of clients and stylists who don’t have old-fashioned connotations when they think of a perm. Although you could even market it as the ‘six-week wave’ if you want to leave the word ‘perm’ behind.” Curlformers are also a great retail option, especially for clients who have exhausted traditional curling tools. “Every salon has a ‘my hair doesn’t curl’ client,” says Karine. “Curlformers come in two directions of curl to create a natural curl pattern and set in the curl from wet to dry so they really do take in even the most stubborn hair. When you solve a long-standing problem for a client, they become loyal, especially when they think you’ve achieved the impossible.” If your client is addicted to waves, there’s also the label.m 4D Infinity Waver, which has an extra-long wand and an oval-shaped barrel. It’s a great option for long-haired clients who want that beachy look but struggle with smaller tools. “Label.m’s new 4D Waver incorporates a longer-than-average wand, allowing you to style more of the hair in less time,” explains Sacha Mascolo-Tarbuck, global creative director at Toni&Guy. “All you have do is hold the tool and, starting from the mid-length, wrap hair around the squared-off barrel and release gently. Use fingers to manipulate the dimension and shape of the wave. The overall effect should be a more casual, less stylised wave that’s soft.” The Perfect Curl MKII by BaByliss PRO is another clever bit of kit. Not only does it offer three different curl modes in one tool, it automatically adjusts the barrel and regulates temperature and time for the right curl. It’s a great solution for the age-old problem ‘why can’t I get my hair to look like this at home?’ “Every client has the problem of not being able to recreate their favourite looks outside of the salon,” says Darren Fowler, founder of London’s Fowler35. “The BaByliss PRO Perfect Curl MKII lets you achieve consistently long-lasting results without any of the effort.”
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Control your style with the first high performance system by label.m professional haircare. Created to hydrate and nourish hair whilst eliminating frizz for an exceptional finish with longer-lasting smoother and straighter results – the new label.m Anti-Frizz Collection is a complete, targeted solution for all hair textures.
Join the movement.
01753 612 040 labelm.com labelmUK
649.3 labm ANTI-FRIZZ Creative Head SP.indd 1
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#Kitbag
More is more Of course, even the best tools need backup. Stock your shelves with these the best haircare and styling products, and make sure your kitbag is bursting to the brim…
The revamped ghd heat protect spray has built-in UV protection, so it’s perfect for using with hot tools and is a holiday essential.
The seven piece Anti-Frizz collection by label.m provides solutions for all types. “It’s split into Fine, Normal and Coarse, which indicates density,” explains Sacha Mascolo-Tarbuck, global creative director at Toni&Guy. “Each product has a specific function to really smooth and nourish the hair.”
RRP £12.95
RRP FROM £14.95
RRP £12.30
ghdhair.com
labelm.com
affinage.com
Discipline unruly hair with the Revlon Professional Iron Guard from the Style Masters range.
DESIGN.ME Puff.Me is an updo essential – the powder spray peps up flat hair, without adding stickiness.
RRP £12.10
SALON PRICE £6.99 +VAT
Kiss goodbye to quick colour loss with the Joico K-Pak Color Therapy Luster Lock Multi-Perfector, which reduces fade and damage.
The Affinage Mode Styling Smoothie is full of goodness – this blow-dry cream tames hair and guards against heat damage.
KMS Thermashape Hot Flex Spray offers medium hold during styling. It’s a musthave when creating curls or waves in stubborn hair.
RRP £15.25
RRP £18
salon-services.com
joicoeurope.com
kmshair.com
For the volume of a mousse with the texture of a powder, look to L’Oréal Professionnel’s Wild Stylers 60’s Babe Rebel Push Up.
Protect hair from styling with Thermo-Protector from the milk_shake Lifestyling line, containing silk and milk proteins.
New Neuro Liquid by Paul Mitchell is made with HeatCTRL technology, to style without stress.
The first of its kind, the Redken All Soft Mega Recovery Tissue Mask reduces puffiness and enhances manageability.
RRP £15
RRP £23.19
lorealprofessionnel.co.uk
milkshakehair.com
paul-mitchell.co.uk/ neuro-liquid
revlonprofessional.com
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RRP from £8.95
RRP £12 redken.com
CREATIVE HEAD
23/05/2018 11:51
Modern romance Fresh, modern colour coupled with a luxe, romantic wardrobe illustrates just why Christel Lundqvist and her Artistic Team at STIL are a force to be reckoned with
PHOTOGRAPHY BY ALEX BARRON-HOUGH
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HAIR Stil Artistic Team. CREATIVE DIRECTION Christel Lundqvist. MAKE-UP Lan Nguyen-Grealis. STYLING Rhona Ezuma. SEE MORE from the shoot online at creativeheadmag.com/education
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THE #CUTBYCW COLLECTION FROM CHARLES WORTHINGTON, GORKA ARRARAS AND THE CW SALONS TEAM IS ALL BLUNT CUTS, METALLIC COLOURS AND TEXTURE PHOTOGR APHY BY RICHARD MILES CREATIVE HEAD
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HAIR Charles Worthington, Gorka Arraras and the CW Salons Creative Team. STYLING TOOLS Cloud Nine. MAKE-UP Sarah Jagger.
Scene hub
Claudia Antonia Merkle
Penny Blake
Joe Simpson
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
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Hilary Hall
Eimar McManus
THE SECOND EVER Goldwell and KMS HUB Network event took place overlooking terracotta rooftops of the Adriatic coastline. More than 100 of Kao Salon Division’s business networking club members made their way to Game of Thronesapproved Dubrovnik in Croatia for an insightful weekend and a few surprises, including drinks aboard a traditional carrack sailing ship. Mark Giannandrea, UK general manager of Kao, kicked off with an exclusive look at some of the brands’ upcoming launches, while art historian and expert at Tate Modern, Claudia Antonia Merkle, drew parallels between artistic innovation and business growth. Joe Simpson shared the story of his death-defying mountaineering experience (the subject of critically-acclaimed book and film Touching the Void). A mix of speakers over the weekend included digital marketing expert Eimear McManus, luxury brand adviser Penny Blake and the NHF’s Hilary Hall. The climax was a talk and Q&A from Jo Fairley, founder of chocolate brand Green & Black’s, before guests finished their trip exploring the delights of the city’s historic old town.
Mark Giannandrea
IN THE
CREATIVE HEAD
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Monica Teodoro
Ellis Watson
Mark Shah
Steve Shiels
Béatrice Dautzenberg
Hot
TOPICS
FROM DISCUSSIONS ON robots and business ethics to sipping cocktails at sunset from a balcony overlooking the Mediterranean Sea… L’Oréal Professionnel’s Portfolio Congress 2018 was the perfect mix of business and pleasure. Held in gorgeous sunshine in the five-star Gran Melia resort just outside the Mallorcan capital of Palma, the event was a chance for L’Oréal Professionnel’s finest salons to network with each other, listen to guest speakers including trends forecaster Mark Shah and ‘newspaper man’ Ellis Watson, and to welcome the new managing director of L’Oréal Professional Products Division, Béatrice Dautzenberg. Excursions to top local restaurants combined with the generous hospitality of the L’Oréal Professionnel team throughout made this a trip that will be remembered for years to come.
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BEST IN REGIO N! Congrats guys! #LCT18 @jordan massarella @benej ones
Job well done @gemm arobins on and big thanks to @garyg illhair @markfrancom epainte r @anthonyturne rhair @cyndi aharvey for those Fashion Week shows
We’re loving the new @clem entsan dchurch S/S18 ca mpaign, groomi ng by us with @pauls culfor and @seang leasonp hoto
In the
F lavou rs of the earth by us! @chloegra nttt @chrisharrisuk @jose phine waym ua
frame Rob White and Lee Nash Jones from Nashwhite (@nashwhite) in Warwickshire snap away…
@jordan ma ssarella on Creative HEAD ’s Ris ing Sta r pag e
SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!
Izzy, aged 27, our oldest apprentice doing a job she loves after having a baby
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Our own brand Braids & Brews pilsner
@jordan massarella and @benej ones from their 2017 @loreal pro Colour Trophy Afro Look Award, shot in Paris
Absolute pleasure to be on set with @seminaraan gelo and @hairtribe.t v CREATIVE HEAD
23/05/2018 11:44
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