Creative HEAD June 2021

£4.50 JUNE 2021

In print•online•everywhere!

JUNE 2021 CREATIVEHEADMAG.COM

THIS IS BLOnDE UNLOCKED INNOVATION. TECHNIQUE. CREATIVITY. UNLOCK YOUR BEST BLONDE EVER

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20/05/2021 11:17

LET THERE BE LIGHT Across two floors and three huge studio spaces at London’s iconic Spring Studios, something exciting was in development. The first of its kind for Creative HEAD, and indeed for our leading partners – L’Oréal Professionnel Paris, Redken, Matrix and Kérastase – which, sideby-side, have curated with us this big blonde story. It’s a tale that weaves in the latest blonde innovations, such as L’Oréal Professionnel Paris Metal Detox, Redken new Acidic Bonding Concentrate System, Unbreak My Blonde from Matrix and Kérastase Blonde Absolu. It adds the greatest blonding technique, creativity and all the blonde insight you need to pour into your blonde business strategy for the next 12 months and beyond. And while we live streamed just a taster of all this goodness over two hours to an audience of blondehungry hair pros, we were also capturing the exceptional work of a trio of lightening experts.

Each one shared their take on the blondes they’ll be busy working on this summer, the techniques that will delight clients and help them see a big blonde business boom.

THIS IS BLONDE UNLOCKED…

Images shot in accordance with England PPE guidance at the time

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20/05/2021 14:33

CR EATIV E HE AD PA RT NE RS HIP

MISSED IT? You can still watch the Blonde Unlocked event – visit creativeheadmag.com/paint

Discover in detail the innovation leading today’s colour in Science Behind Blonde, available at creativeheadmag.com/paint

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20/05/2021 11:20

A BLONDE FOR ALL

THINK ‘BLONDE’, AND MANY CLIENTS AUTOMATICALLY THINK ‘LIGHT’.

BUT IT DOESN’T HAVE TO BE THAT WAY. FROM LEVEL 6 UP TO 10 IT’S ALL ‘BLONDE’, AND THAT MEANS IT CAN BE COMPLETELY TAILORED TO EVERY INDIVIDUAL IN YOUR CHAIR. THAT’S WHY BLONDE EQUALS OPPORTUNITY…

GHTS W LI O D A SH E: U IQ N H EC T THE WITH TRIANGULAR SHAPES, THESE ARE SPLIT TO COLOUR THSTE PHOTOGRAPHY BY LEWIS HAYWARD

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WORKING PTH AND CONTRA THE TOP LIGHTER FOR DE UNDERNEATH DARK AND

20/05/2021 11:21

CUTTING AND STYLING Cos Sakkas, head of education and international artistic director at Toni&Guy; and Efi Davies, international artistic director at Toni&Guy

TOSOK OF A H G I L ATHBATYDELIVERSNTDHEEYLOU WANT B : E U COLOUR N THE BLO NEIAQ H ISS OF PENDING O C K E EINT NSUR DOWN DE OILS E TTH F E P OR RA-F UILD U UL L. B Y SPEL SUNN

See how Siobhan created the techniques and watch the live event playback only at creativeheadmag.com/paint

THE ARTIST: SIOBHAN GOLDEN INTERNATIONAL TECHNICAL ARTISTIC DIRECTOR, TONI&GUY FOR L’ORÉAL PROFESSIONNEL PARIS @GOLDENSIOBHAN

Siobhan knows exactly how to create bespoke shades, and budding colourists have been able to witness her magic, thanks to her colour education expertise

“BLONDE GIVES YOU A LOT OF CREATIVE FREEDOM. IT ALSO MEANS MAINTENANCE; THAT’S QUITE A STRONG DECISION TO MAKE, WHICH I THINK PEOPLE FIND EMPOWERING. THE TWO WORDS I KEEP HEARING RIGHT NOW ARE ‘WARMTH’ AND ‘LIGHT’. I HAVE QUITE A FEW DARKER-HAIRED CLIENTS, THEY DON’T ALWAYS WANT AN ASHY BLONDE. PEOPLE ARE HAPPY TO HAVE SOMETHING THAT’S MORE SUN-KISSED, HONEY, CARAMEL, MOCHA, JUST WARMER IN TOTAL. THAT ALSO MEANS IT’S SHINY AND HEALTHY-LOOKING.” 001_Coveraw3.indd 6

20/05/2021 11:21

BALAYAGE BOSS

BLONDE ISN’T THE DESTINATION, IT’S A JOURNEY. THE BALAYAGE SERVICE CONSUMERS CRAVE DOESN’T MEAN YOU’LL ONLY SEE THAT CLIENT TWICE A YEAR. CREATE A PATHWAY OF TOP-UP TONERS, CUTS AND TWEAKS AND YOU’LL WELCOME BACK A BALAYAGE CLIENT MORE REGULARLY; YOU’LL SEE A HEALTHIER-LOOKING BLONDE AND BILL, TOO.

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20/05/2021 14:34

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THE TEC HNIQUE: ND ZONE REVERSE TONING T O LEAVE A BALAYAG BLONDE T HAT IS FU LL OF CON E TRAST AN D

ROOT TAP A

DIMENSIO

N

See how Samantha created the technique and watch the live event playback only at creativeheadmag.com/paint

THE ARTIST: SAMANTHA CUSICK FOUNDER, SAMANTHA CUSICK LONDON FOR REDKEN @SAMANTHA.CUSICK

A Redken Advocate, Samantha Cusick has a single vision: to create incredible, commercial, client-friendly colours. Using the latest techniques and technology, she has curated a unique salon experience too, and is entrusted with colouring and styling some of the UK’s most influential women in the social media sphere

“I LOVE HOW VERSATILE BLONDES CAN BE – YOU CAN SURPRISE PEOPLE AND REALLY GIVE THEM A TONE THAT’S JUST FOR THEM. MY BALAYAGE CLIENTS COME TO ME USUALLY EVERY THREE TO SIX MONTHS, BUT IF THEY’RE A SIX-MONTH CLIENT THEY STILL NEED TO COMMIT EVERY THREE MONTHS FOR THAT HAIRCUT, AND THEN WE ENCOURAGE THEM TO HAVE A SHADES EQ TONER, YOU’RE BUILDING IN EXTRA INCOME. THOSE REGULAR SIX-WEEK HIGHLIGHTS CLIENTS THAT WOULD ONCE HAVE BEEN YOUR BREAD AND BUTTER DON’T REALLY EXIST ANYMORE."

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20/05/2021 14:34

TONE-IN

NO MATTER HOW TECHNICALLY PROFICIENT OR CREATIVE YOU ARE, YOUR WORK WILL BE ALL FOR NOTHING IF THE CANVAS YOU’RE WORKING ON IS LACKING CONDITION. HAIR HEALTH IS A CLIENT PRIORITY NOW MORE THAN EVER, AND BLONDES NEED TO COMMIT TO PLENTY OF TLC.

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20/05/2021 11:22

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THE TECHNIQUE: IR IDESCENT BLONDE

INTERTWINING TONE S WITH A FREE HAND – THIS IS FOIL-FREE, NO TO ENSURE THE END STRUCTURE – RESULT IS HYPER NATU RAL WITH A SHIMME RING FINISH

See how Michael created the technique and watch the live event playback only at creativeheadmag.com/paint

THE ARTIST: MICHAEL CONVEY FOUNDER, CONVEY SALONS FOR MATRIX @MICHAEL.CONVEY.SALONS

A Matrix Artistic Team member, Michael has been whipping up sensational looks for his clients at Convey Salons for more than 15 years and is a master of commercial colour

“I’M ALL ABOUT MIXING BOWLS OF DIFFERENT COLOURS TO CREATE ONE LOOK – OFTEN I USE UP TO 20 SHADES TO GET ONE COLOUR RESULT, JUST TO MAKE IT LOOK MORE NATURAL, SOFTER. IT ALLOWS LIGHT TO BOUNCE OFF IT, IT’S EYE CATCHING. AND NOW WE HAVE BOND BUILDERS IN COLOUR SO YOU DON’T HAVE TO THINK ABOUT IT, IT’S IN THERE AND WILL OFFER PROTECTION. IT’S GREAT TO BE ABLE TO TELL YOUR CLIENTS THAT IT’S ALL DONE. IT JUST MAKES THE COLOURIST’S LIFE SO MUCH EASIER.” 001_Coveraw3.indd 10

20/05/2021 14:35

BRINGING BLONDE TO LIFE

NEARLY HALF OF ALL SALON SERVICES REVOLVE AROUND BLONDE: PLAY YOUR CARDS RIGHT AND BLONDE COULD – AND SHOULD – BE YOUR BUSINESS BFF. ARE YOU READY FOR THE BIG, BLONDE BOOM? VISIT THE BLONDE UNLOCKED DIGITAL SPACE AT CREATIVEHEADMAG.COM/PAINT

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20/05/2021 11:23

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HAIR Siobhan Golden, Toni&Guy for L’Oréal Professionnel Paris (cutting and styling by Cos Sakkas, head of education and international artistic director at Toni&Guy; and Efi Davies, international artistic director at Toni&Guy), Samantha Cusick for Redken, Michael Convey for Matrix PHOTOGRAPHY Lewis Hayward, assisted by Lucy Rooney MAKE-UP Cat Parnell @ LHA Represents using Givenchy STYLING Marian Nachmia @ Stella Creative Artists, assisted by Elena Garcia MODELS Grace Acladna @ Body London, Eva Cunningham, Ocean Navarro @ Sandra Reynolds, Rafaella Ribeiro @ Body London, Molly Levitt @ HMA Agency, Gwen @ The Hair Desk REPORTAGE PHOTOGRAPHY Andy Lane SHOT at Spring Studios

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20/05/2021 14:33

PAINT PRESENTS

BLONDE UNLOCKED BRINGS TOGETHER TOP ARTISTS, GROUND-BREAKING BLONDE INNOVATION, TIPS AND TECHNIQUES TO HELP YOU BUILD YOUR BLONDE BUSINESS. ACCESSIBLE ANYTIME, ANYWHERE IT’S YOUR ULTIMATE DIGITAL BLONDING RESOURCE EXPLORE A BRAND-NEW SPACE FOR BLONDE AT CREATIVEHEADMAG.COM/PAINT

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18/05/2021 15:40

VIDEO MASTERCLASSES

Learn trending blonde techniques from leading artists

CLAIRE CHELL

NATHAN WALKER

RIA KULIK

EMILY MANDER

FRANCESCO GROUP @CLAIRECHELLHAIR

TREVOR SORBIE @NATHANWALKERCOLOUR

THE HAIRBANK @RIAK_HAIR

EMILY MANDER HAIR @EMILYMANDERHAIR

MY TECHNIQUE: BLENDED BALAYAGE

MY TECHNIQUE: CREATIVE TONING

MY TECHNIQUE: MIRRORED BLONDE

MY TECHNIQUE: SUMMER BALAYAGE

BLONDE CONVERSATIONS

Podcasts, panel debates, interviews and Q&A. Catch up with the latest in all things blonde!

Anna Short Daniel Galvin

Darren Fowler Fowler35

Katie Allan Mayfive

SHOP THE BLONDE Buy the products and formulas you need to recreate the looks

Siobhan Jones Blush + Blow London

Angie Dromgoole Zeba

Jack Baxter Baxter South

Katie Hale

Charles Worthington London

Lisa Farrall WIG London

Sally Montague Sally Montague Hair Group

THE SCIENCE BEHIND BLONDE

Delve deep into new blonde innovations to help you achieve the best results

THE BIG BLONDE GALLERY A curation of beautiful blonde looks

IN EXCLUSIVE PARTNERSHIP WITH

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18/05/2021 15:41

#PoweredByBaByliss #StyledByYou

Editor’s letter

18 62

30 JOIN US!

The countdown has begun – it’s EAGLE-EYED READERS will see that I’m a blonde… and it your last chance to enter Most hasn’t been a painless journey. My first foray was in 1996, my Wanted and The It List 2021! stylist set about me with a rubber cap, metal hook and a bowl of So, if you haven’t already bleach. The result was raw and needed correcting days later, putting entered, hurry to page 32 to me off for a few years. But when I did venture towards highlights see how. While you’re at it, again, it was with a beloved stylist, who did a great job, and from make sure you check out whom I first learned a bit of the language of blonde (I was a T section!). the latest blonde brilliance I cannot stress the importance of innovation on my blonde journey, too. over on the Blonde When bond builders arrived I embraced a scalp bleach and went crazy with Unlocked digital space, pinks, peaches, greys, even blues. It’s all an addiction, this blonde business, head to page 04 for the and it’s a commitment matched only by marriage, parenthood and employment. lowdown! And there’s new I cannot see myself ever not being blonde, or at least a variation on the theme. content over on the Salon I’m hooked – and that’s the power and beauty of blonde, the opportunity for Smart HUB – whizz business, and the very reason we are devoting this issue to a stunning blonde to page 38 for an update. cover shoot, and a look at the latest innovations in hairdressing (from Plus, join us on set IRL as page 42) to thrill both you and your clients. Let us light the way…

The Coterie: In Session returns to London with session stylists Lauren Bell and Sharon Robinson LIVE! Go to page 36 and book by 14 June for the early ticket rate!

Amanda Nottage Finally, three words: Big Hair Do! Editor See page 30 for more information. creativeheadmag.com/events

amanda@alfol.co.uk

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20/05/2021 15:08

WITH REPLACEABLE CUSTOMISABLE COLOUR SLEEVES

Scan the QR code for loads more info

divapro.co.uk

June WHAT’S INSIDE ON THE COVER

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GET FRESH

RISING STAR

Fashions come and go but one thing remains the same – salons need to innovate to stay ahead – and we’ll show you how

Danielle Boler of NJUK Hair & Beauty reveals her hopes for the future

38

SALON SMART HUB

42

L IVE

DIGITAL DESIGNER

DEPUTY EDITOR

ONLINE AND DIGITAL ASSISTANT

AMANDA NOTTAGE DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

ALISON ROWLEY

COMMERCIAL DIRECTOR LAURA TUCKER

creativeheadmag.com

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CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

creativeheadmagofficial

66 IN THE FRAME

Session star, Q Cut creative director and BaByliss PRO ambassador Syd Hayes offers us a peek into his world

The latest content to boost your business creativity and know-how

EDITOR

Hair by Siobhan Golden, Toni&Guy for L’Oréal Professionnel Paris; Samantha Cusick, Samantha Cusick London for Redken; Michael Convey, Convey Salons for Matrix.

Photography by Lewis Hayward. For full details, please see cover section.

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

19/05/2021 15:38

Laura May Stevens

Harriet Stokes

BHAVE HAIR UK HOSTS ITS FIRST UK SYMPOSIUM ON 19 TO 20 SEPTEMBER, TO SHOWCASE ITS NEW COLOUR RANGE AND CELEBRATE BHAVE’S 10 YEAR ANNIVERSARY

Heffy Wheeler

Pedro Pimpão

SASSOON’S UK OPERATIONS have been rescued by a US-based investment group.

The iconic salon chain and the Vidal Sassoon London Academy will continue to remain fully open for business, safeguarding 176 jobs.

Following reports of the appointment of administrators, the business was bought immediately after the Company entered administration.

Debbie Webster, chief executive of the global Sassoon education and salon businesses, issued a statement to clarify the transaction, explaining that the salon chain’s rescue has meant the “entire UK operation and locations… remain fully intact.”

Sassoon has faced the same challenges as many in the pandemic – negligible footfall, high rents and the inability to educate in person – but Debbie’s statement added a hopeful note.

She said: “We are grateful for the many positive messages we have received from all over world voicing concern about the future of Sassoon. With the recent transaction completed and the support of new investment, we are firmly committed to ensuring our creative work continues for years to come.”

Sharell Halpine

SASSOON ACADEMY AVERTS CLOSURE

Tegan Robertson

R INDUSTRY THE NEWS AND KNOW-HOW FROM YOU

Pulp Riot Fest – a Technicolour dream stream THE SECOND ANNUAL Pulp Riot Fest, held in partnership with Creative HEAD, was an online extravaganza celebrating all things colour and beamed around the world. The event showcased some of the hottest talents in the UK, with looks across the full colour spectrum and hosted by Tegan Robertson.

Harriet Stokes went full throttle with the latest additions to the High Speed Toners range for a delicate pastel dream, while Laura May Stevens and Sharell Halpine showcased incredibly versatile blending techniques created using the new Pulp Riot Demi-Permanent Liquid Colour, launching later this year.

DJ Ben Aldridge kept the energy high with regular music breaks, before Kara Thompson and Heather Mackenzie created bespoke blondes, spanning icy pureness to pastel perfection. Heffy Wheeler and Pedro Pimpão popped vivids and creative colour placements. Tegan’s own session followed, before it all wrapped up with educator Hayley Jepson, AKA The Resilient Hairdresser.

The P R Brief

SLBPR’S SHARON BRIGDEN SHARES HER MUST-DOS FOR JUNE

Go for gold with the Bumble and bumble Bond Building collection, formulated with a Honey Bond-Building Complex to repair hair from the inside out. The compact collection works seamlessly to strengthen hair by creating new hydrogen bonds within the cortex. bumbleandbumble. co.uk Turn to page 42 for more innovations

After the initial bonanza, some salons are experiencing quieter days, so use this time to shout about summer hair. It doesn’t matter if more of us are holidaying in Britain this year than usual – clients will still want to do it in style.

DO THIS NOW • Create a series of beach how-to videos (braids, simple up-dos, how to use hair wraps, etc) to post on social • Create hair protection videos, demonstrating and talking about different products to use – this will help boost retail sales • Send this information to your local press with good images. Ask your product partners to send you images as well

• If you are quiet, talk to local media about running a summer competition.

Create a package of colour, cut and products to give to the winner • If you’re permitted to have the contact details of those who enter, use this to send them all information about your salon • Promote your recommended summer colours – especially what colours suit which skin tones and hair types, and what’s trending in the industry.

Showcase your expertise

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20/05/2021 15:09

#CHedit

Leigh Kerr

Medusa salon group launches #SalonSafety

RAINBOW ROOM PARTNERS WITH ACTION FOR CHILDREN

RAINBOW ROOM INTERNATIONAL has announced a new collaboration with charity Action for Children that will see the charity delivering mental health training to the salon group’s directors, management and salon teams.

In return, Rainbow Room International is providing hairdressing training to a group of youngsters from the charity to help them achieve a level one qualification in hairdressing over an eight to 10-week period.

“Our priority plan this year is to focus on the mental wellbeing of all of our teams,” said Leigh Kerr, Rainbow Room International Academy director. “The training provided by Action for Children is invaluable, it allows us to be a lot more knowledgeable on mental health, and shows us how we can help and support ourselves, our teams and our clients.”

Action for Children supports children and young people by providing practical and emotional care and support.

SCOTTISH SALON GROUP Medusa Hairdressing has announced a new ‘open door’ safety policy for all females, regardless of whether they are a client or passer-by.

The murder of Sarah Everard in March this year sent shockwaves across the UK, and the hairdressing brand is taking strides to tackle the statistic from UN Women UK that 71 per cent of women in the UK have experienced some sort of sexual harassment in public.

Anyone who is feeling vulnerable, being followed or feeling endangered in any sense can step inside the salon to receive help. Managing director Colin McAndrew, said: “We want to let all women and girls know that if they ever feel unsafe or uncomfortable on the street, they are welcome into any Medusa salon.”

50%

of consumers say they are ‘very loyal’ to the person who trims their locks and have stayed with their hairdresser for years.

The survey of 1,000 Brits, conducted by Esendex, showed that loyalty to hairdressers ranks much higher than a range of other businesses, including supermarkets, retailers and gyms.

UK ARTISTS SCOOP TROPHIES AT INTERNATIONAL TRENDVISION THREE UK HAIRDRESSERS took top prizes at Wella Professionals International TrendVision, announced at the brand’s digital WeCreate event. Rita Tuska from Joseph Ferraro Hair in Harrogate scooped Gold Editorial Look of the Year 2021 by Sebastian Pro Official, while Aoife Pomphrett from Wonderland in Livingston took Gold Style Master of the Year 2021 by ghd Professional. Toni&Guy Salisbury’s George Smith scored Bronze Men’s Hair of the Year 2021 by @Sebmanofficial.

FOR They will now go to the 2021, THREE VIRTUAL WELLA Wella Professionals TRENDVISION EVENTS Destination event WILL TAKE PLACE ON 8 TO in Gran Canaria in 10 JUNE, INCLUDING THE REVEAL OF THE 2021 September 2022.

PHOTOGRAPHIC WINNERS

CREATIVE HEAD

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MWIT WINNER DONATES BOOK ROYALTIES MOST WANTED BUSINESS Thinker 2021 Caroline Sanderson has donated royalties from her bestselling book to the charity MIND. The owner of Ego Hair Design and salon coaching academy Salon Jedi used the lockdown to write The Salon Jedi: The Big Business Breakthrough for Ambitious Salon Owners. The book hit number one on seven of Amazon’s lists, providing £1,000 of royalties to charity.

The book targets salon owners struggling to step off the salon floor and put more energy into growing a profitable business. With the subsequent Kindle publication of the book, Caroline has donated a further £1,000 to The Hair & Beauty Charity. Her second book, Mindset, Magic & Miracles, is published this month.

MY month

AHEAD

What June has in store for...

LUKE BENSON

LUKE BENSON HAIR

I’m really looking forward to directing a shoot with the new Wella Professionals Generation Now team. It’s been a strange start to their journey because of the pandemic, but we have a great creative team on board.

I’m confident we will create something beautiful and inspiring.

FRAZER WALLACE THE HAUS STUDIO

I have just wrapped up my work for L’Oréal Colour Congress 2021, which was an amazing experience. As the event is virtual I was able to creatively direct the entire process. We’ve also shot a new collection, #SWINE, which we will be releasing shortly, and I’m doing a lot of teaching in the next few months, too.

MOVERS AND SHAKERS

Brooks & Brooks’ Marlon Hawkins has been promoted to artistic director following his 2020 It List Visionary Award win.

Kevin Luchmun has joined Andis as international artistic team lead.

Simon Tuckwell is now Balmain Hair UK’s ambassador and creative influencer.

Phorest Salon Software has welcomed former Davines Group chief executive Paolo Braguzzi to its board.

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Indola has reformulated its Blonde Expert range, with up to 9 levels of lift, a collection of Highlifts and Pastels with new shades and complementary mix-in Ultra Cool Booster and Ultra Lift Booster. There’s integrated Hair-Bond Technology for protection and more sustainable packaging, too.

IN-SALON SERVICE AVAILABLE AT CAPITAL HAIR AND BEAUTY indola.co.uk

Google searches on adding volume to hair are up 40 per cent – step forward Volume Injection from Redken, containing Filloxane for a body-boosting blend.

RRP FROM £18 0800 030 4034 lorealpartnershop.com/uk

City Slay Shielding Hairspray from ALTERNA My Hair.

My Canvas. has scooped the Best Hairspray title at the Marie Claire Awards – high praise indeed!

RRP £26.49 AVAILABLE AT ALAN HOWARD AND SALON PROMOTIONS

Fudge Professional Everyday Clean Blonde Damage Rewind is for blondes who want a neutral tone. Think of the duo as like a gradual self-tanner – there’s no danger of over-toning!

RRP £14 EACH 020 7845 6333 Irresistible services consumers will want to snap up, selected by the Layered team

Lockdown heralded a new embrace of all manner of curls, coils and waves, and now brands are unveiling next-level treats for textured hair. You know a Kérastase bottle means a little luxury, and its new Curl Manifesto range will not disappoint. Restorative manuka honey and strengthening ceramides help to leave all textures touchably soft and hydrated. There’s an in-salon nourishing Fusio-Dose treatment, and we love the Curl Manifesto Refresh Spray, a spritz for second-day curls.

IN-SALON SERVICE/RRP FROM £23.50 0845 600 0122 lorealpartnershop.com/uk

uk.fudgeprofessional.com

American Crew Prep & Prime Tonic acts as the ultimate tool to prepare hair for cutting and styling. It’s vegan, silicone-free and the re-engineered packaging is made with a minimum of 80 per cent Post-Consumer Recycled Plastic.

RRP £15.70

020 7391 7440 americancrew.com

alternahaircare.eu

Welcome new 10-in-1 Absolut Repair Oil from Serie Expert, as the entire iconic L’Oréal Professionnel Paris range enjoys a revamp! The same innovative formulas, with packaging made with 100 per cent recycled plastic and produced in a carbon-neutral factory.

RRP £25.50

0800 030 4034 lorealpartnershop.com/uk 14

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JOICO is now certified by Peta as ‘Animal Test-Free’ which means the brand has been verified as not conducting, paying for or allowing any tests on animals.

0845 071 2326 joico.eu

The Eco Therapy Revive collection from Maria Nila leaves hair deeply cleansed and refreshed. With 100 per cent recycled ocean plastic bottles, it’s a big step forward for the environment.

RRP FROM £27 CONTACT@MARIANILA.COM marianila.com CREATIVE HEAD

18/05/2021 10:10

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE MONTH

Waves are adored by so many clients, but perms are just not a big business driver anymore – yet some in your chair will want that extra movement and oomph without having to resort to lengthy heat styling every day. Goldwell’s NUWAVE is the first semi-permanent shape-change service, and promises effortless waves for up to three months. It’s all down to the Smart Control Bond System, which ensures that when waves reach the shape you want, the process stops.

The NUWAVE 1 Prep Cream starts the shape-change process, while NUWAVE 2 Shaping Lotion activates open bonds to encourage the new shape. Then NUWAVE 3 Replenishing Serum infuses hair with keratin, amino-acids and panthenol before NUWAVE 4 Lock-In Fluid locks bonds and seals waves for up to three months. Et voila! Clients will love the bounce…

IN-SALON SERVICE 020 3540 1200 goldwell.com

NATUCAIN

. .. h c t a w One to

WE ALL LOSE between 50 and 100 hairs a day, with causes ranging from diet to hormones to illness. About 40 per cent of women over 25 and 80 per cent of men over the age of 30 suffer from hair loss. And with Covid-19 and the stress of a year of lockdowns, more clients are experiencing shedding and hair fall.

Yet the pandemic has also seen a rise in concern over what exactly is in the products we use, and a greater interest in natural beauty. But if your client is concerned about hair loss, is there a genuine solution that ticks the natural box too? Doesn’t it have to be one or the other?

Not according to Dr. Stefanie Seyda, founder of Natucain. Having studied at Oxford University, she went on to specialise in researching new active ingredients and products that could help with hair loss. She was keen to develop a hair treatment that was 100 per cent natural (tick!) with robust scientific foundations (tick!) but without any troubling side effects (tick!). Her research led to something rather ground-breaking: MKMS24. And it’s this patented technology that you’ll find in Natucain.

CREATIVE HEAD

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It’s 100 per cent derived from a unique set of active ingredients that use stem cell technology to cleverly combine the growth genes from bamboo with thyme and lentils. So, you’ll see no hormones, silicones, parabens or sulphates, and it isn’t tested on animals, either.

What’s so clever about MKMS24? It’s able to stimulate the hair directly at the root and, put simply, encourages a long growth phase for the hair, and shortens the phase where hair falls out. It also supplies nutrients to encourage regeneration of hair follicles and ensure that the movement between each phase in the hair growth cycle happens quickly and efficiently. Boom!

The result is a 90 per cent reduction in hair loss and a 93 per cent improvement in hair growth, with up to 30,000 new hairs within six to eight weeks. And that’s all from the Hair Activator spray that’s odourless, leaves no residue and is suitable for men and women of all ethnicities. One bottle; up to 30,000 new hairs? That seems like maths we can get behind.

RRP £150 ORDERS@NEW-FLAG.CO.UK natucain.co.uk

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WHY DID YOU WANT TO BE A HAIRDRESSER? I was lucky enough to grow up in and around a salon environment from the age of 11, when my family opened its first salon, NJUK Hair & Beauty. I used to work in the salon on weekends while I was still at school, and was totally mesmerised by the transformations by the stylists. As I got older, I started to watch my older sister, Nikki Clifford, enter competitions and help out at huge shows. This is when I saw a totally different side to hairdressing. I just knew this was the path I wanted to take!

DANIELLE BOLER INSTAGRAM HAIR_DANIELLE1 SALON NJUK HAIR & BEAUTY

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? When I was 17 I entered my first ever competition, Wella Xposure. I was lucky enough to come second in the UK and this was a massive confidence boost. I became a Wella Master Colour Expert at the age of 21 and this was a huge achievement for me.

At the end of 2020, I was selected to join the Wella Generation Now Team, and I’m super-excited to start this journey.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I haven’t planned that far ahead but I hope my work is noticed and able to open

more doors for me. I will forever be in the salon, that is my home for sure. I’m excited to see what this year brings with Generation Now and for the incredible opportunities I will be given this year.

WHAT’S YOUR DREAM HAIRDRESSING GIG? I’d love to work at Fashion Week, it would be an amazing experience.

LFW this time around was all about gender inclusivity, and sustainability.

Also, I think Gucci has done a great job of representing this, I also love the look of Burberry, which would be an amazing show to work on.

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DIVE DEEPER

BREATHE NEW LIFE INTO YOUR CLIENTS’ HAIR WITH THE NEW ECO THERAPY REVIVE COLLECTION FROM MARIA NILA

OFFER CLIENTS A satisfying deep cleanse and nurturing ingredients with a clear conscience. The new Maria Nila Eco Therapy Revive range is a three-step regime that leaves hair feeling renewed; a refreshing, detoxifying programme to rid hair of build-up without compromising nourishment and hydration. With impressive eco-credentials, it’s Maria Nila’s most sustainable series yet.

REVIVE HAIR

Deep-cleansing botanical ingredients refresh the hair without stripping it. The moisturising detox Revive Shampoo uses micellar technology to trap and remove excess oils and dirt, while aloe vera helps to deliver an effective yet gentle cleanse.

After cleansing, work Revive Hair Masque into the hair in light layers to saturate lengths with reparative botanical proteins from kale, carrot and lemon. Rinse to reveal silky soft, hydrated and smooth hair.

Seal in your work with the Revive Conditioner, which helps seal the cuticle without weighing down.

Linseed extract helps to maintain colour, while more of those hardworking botanical proteins leave hair feeling like new.

REVIVE NATURE

The Eco Therapy Revive collection is one of the few professional hair ranges to be certified by ECOCERT, whose rigorous criteria sets it apart as the most prestigious certification of sustainable beauty products. The products are all vegan and cruelty-free, utilise 97 to 99 per cent natural ingredients to renew hair, and are free from parabens, sulphates and silicones.

REVIVE THE OCEAN

Maria Nila is investing in sustainable packaging initiatives and the Eco Therapy Revive series is the brand’s first collection to be packaged in 100 per cent ocean waste plastic, even the lids. The brand teamed up with Pack Tech to develop the new bottles, which remove excess plastics from the ocean and produces 56 per cent less CO2 compared with virgin materials.

Take a deeper dive into effective professional formulas and eco-conscious action with the Maria Nila Eco Therapy Revive collection, also available in backbar sizes, from Salon Services.

For more information visit marianila.com or email contact@marianila.com CREATIVE HEAD

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#CHedit

Inside story MASSARELLA + JONES WARWICK

A QUIRKY LITTLE space in Warwick, this salon has “personality a-plenty and whimsy at every turn”, according to co-founders Jordan Massarella and Ben Jones. Former It List winner Jordan (taking care of colour), and Ben (heading up styling), have worked together for five years, and they’re now sharing their mutual interest in cool art (and questionable taste in pop music) with their audience in their own venue. “It was important that the space felt joyous and inclusive,” they explain, bringing in interior stylist Rich O’Gorman of House Homo to benefit from his colourful approach and sharp eye for kitsch detail. Hand-painted terrazzostyle coffee tables, original mural work and upcycled vintage furniture are all in place. The salon’s gallery wall boasts local artist Riva Arthurs’ work, plus a few of her clay pieces – all available to buy. And the salon’s signature palette? “Pink is a positive colour, inspiring warm and comforting feelings, a sense that everything will be okay,” they explain, “and boy, do we need some of that energy right now!”

HOT BUY

now open

KEEP PRIVATE

The Gamma Store Privacy washpoint features high-sided panels for a little seclusion, and is available on offer from Aston & Fincher in multiple configurations – including sofa style with electric footrest and shiatsu massage.

PRICE £2,400 EXC. VAT (USUALLY £3,335) 0345 201 0825 astonandfincher.co.uk

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THE STUDIO BY SAM KERSWELL

When Sam isn’t busy with Kerry Katona and queens from RuPaul’s Drag Race UK, he’s here at his new-look Plymouth studio, all monochrome palette and ring-lit to selfie perfection.

CREATIVE HEAD

20/05/2021 15:16

NEW

10 MINUTE VEGAN COLOUR VEGAN FORMULA UV PROTECTION CONTAINS HYALURONIC ACID

ALFAPARFMILANO.COM

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02/02/2021 09:23

IS YOUR PRICE RIGHT?

THE BUSINESS EDIT

BEING IN COMPLETE CONTROL of your numbers so you know how to set prices to make profit has never been more important than it is post-Covid, especially with the addition of PPE and any loans to factor in.

Most Wanted Business Thinker 2020 winner, Caroline Sanderson of Ego Hair Design in Inverness, explains that in order to ensure your prices are spot-on you need to take two things into account: your goals and your break-even costs.

“Setting your goals means you can reverse-engineer them to know what you need to take into your salon every week.

Knowing your break-even means you can set your pricing based upon what each service should be per hour.”

A mistake she often sees is plucking figures out of thin air, or basing them on what someone else locally is charging.

Salon consultant Phil Jackson suggests some flexibility. “Reduce pressure by reviewing prices every six months,” he advises. “You might look at colour prices

one time, then cutting prices the next. That means an opportunity to tweak prices is never more than a few months away.”

His best pricing tip? “‘Prices valid until...’

That reduces any unpleasant surprises for your customers and means that someone who finds an old price list somewhere isn’t given a false expectation.”

Anne Veck Salon in Oxfordshire has reworked colour and technical prices to better reflect the time they take. “We had been underpricing our colour prices, including balayage,” admits co-owner Keith Mellen. “We increased them by about five per cent to even 10 per cent in some cases.”

Colin McAndrew of Medusa Hairdressing in Edinburgh, also suggests focusing on add-ons and obsessing over rebooking to increase your average bill.

Caroline adds: “If clients see the value in what they’re getting, they will pay more.

You must cover your increased cost in this climate, otherwise your business simply isn’t a business.”

VICTORIA CARTWRIGHT LOX OF LOVE

Before reopening I used a pricing calculator (well two actually, just to be sure!), and would recommend Salonology and Boss Your Salon for their pricing courses. I ensured that I covered all outgoings, including PPE, loan repayments, the limited capacity, and downtime for sanitising. I was amazed to discover that some of our services were making a loss! During lockdown we worked on encouraging clients to visit more often, or to reduce the time in the chair, and therefore the price. We use Bhave colour, which has 10-minute technology, so less downtime during development.

For the first four weeks after reopening we had a post-lockdown pricing menu that allowed us to prioritise clients who wanted a limited service. Our pricing now has changed completely from our pre-pandemic prices; some increasing significantly, others staying the same. But thanks to the prep work we did, we know that our prices reflect the services we offer, the team’s skill and real value for clients.

LIFE LESSONS

DARREN AMBROSE

D&J AMBROSE Don’t be so aware of what people expect of you that you forget to become who you really are. In our industry you can listen to others, but ultimately you achieve your own goals, not someone else’s.

Be mindful of your own signature. That you are unique, and that you should stay that way. Don’t be a carbon copy of someone else.

There’s such a wide spectrum of creativity that you can find a place for yourself within the industry very easily with your own craftsmanship.

Challenge yourself. Achieve something different at the next event, the next show. That’s why opportunities like Wella TrendVision Award are so important – there’s always a new challenge awaiting you.

Don’t have regrets. I don’t live in the past. I know that sounds like a cliché, but what happened yesterday is gone.

If something doesn’t work, you need to reconfigure everything, dissect it and ask: ‘Why didn’t that work?’ Then you just have to step outside the box and try something different.

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#BusinessEdit

ASSESS RISKS FOR PREGNANT EMPLOYEES

ENSURE YOU UNDERSTAND the latest Covid-19 guidance for pregnant employees, says NHBF director Tina BeaumontGoddard. She explains: “You should always carry out a risk assessment for pregnant employees and they should only continue working if it is safe to do so.”

However, if your employee is more than 28 weeks pregnant or has an underlying health condition that makes them vulnerable to severe illness, you should be more cautious, warns Tina. “When you complete the risk assessment and a risk is identified that cannot be removed, you should try to adjust working conditions and consider suitable alternative work.

If this isn’t possible, your employee should be suspended on paid leave.”

NHBF members can call the free 24/7 legal helpline for advice, find out more at nhbf.co.uk/legal-advice

Under-18s ban for filler and toxin injections A new law known as the Laura Trott bill will ban invasive non-surgical cosmetic treatments on under-18s, including the insertion of dermal fillers or the injection of toxins. The bill, named after the MP who introduced it, will come into force later in the year and has been welcomed by the NHBF. Says NHBF director of quality & standards Caroline Larissey: “We have continually campaigned for a tightening up of age restrictions and qualifications in aesthetics.

This is a monumental step forward that will help safeguard vulnerable young clients who are the most at risk.”

Find out more: nhbf.co.uk/beauty-campaign

FURLOUGH SCHEME TO CHANGE FROM JULY FROM JULY 2021 employers will have to contribute 10 per cent towards the cost of wages for furloughed employees.

“To be eligible for the grant, you must continue to pay your furloughed employees 80 per cent of their wages up to a cap of £2,500 a month,” says NHBF finance director Kishon Mather. “Until the end of June, the government will still cover the full cost but from July, employers must contribute.”

The furlough scheme will run until the end of September 2021. The employer’s contribution will increase to 20 per cent in August and September as the scheme is phased out. Kishon adds: “You can still choose to top up your employees’ wages above the 80 per cent total and £2,500 cap for the hours not worked, at your own expense.”

Employers are required to pay wages, National Insurance Contributions (NICS) and pensions for hours worked and NICS and pensions for hours not worked.

Find out more at nhbf.co.uk/furlough-FAQ

Guidelines update as lockdown eases

FURTHER UPDATES HAVE been made to guidelines for businesses in the wake of the further easing of restrictions. NHBF director Tina Beaumont-Goddard has reminded salon owners it is vital to ensure they are familiar with them. The latest updates include: • ENGLAND: Step 3 of the roadmap out of lockdown came into force on 17 May 2021 and salons can now provide newspapers and magazines in client waiting areas and offer refreshments in line with the government guidance for restaurants, pubs and bars. In addition, saunas and steam rooms were allowed to reopen.

• SCOTLAND: Any services or treatments that require a face covering to be removed should not be offered or carried out (the NHBF is lobbying for this restriction to be relaxed). Refreshments and reading materials should not be offered.

• WALES: You should only carry out high-risk close contact treatments on the face if you are wearing a fluid-resistant surgical face mask as well as eye protection and disposable gloves and apron.

• Close contact treatments on the face are allowed in England and Northern Ireland.

Links to the latest guidance can found at nhbf.co.uk/four-nations

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#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software NOW THAT UK salons are open once again, the pressure is on to keep those bookings rolling in after the initial rush is over. You need to ensure guests can reach you to book easily, and whenever suits them… and also to value that booking, so that those damaging no-shows become a distant memory.

With Phorest Salon Software, you can ensure your business is available to clients new and loyal at all times, and it makes a pretty convincing case for charging those who miss their booking – something many owners are too scared to do for fear of driving clients into the chair of a rival…

50% OF CLIENTS CHARGED FOR A NO-SHOW COME BACK TO THE SALON

37% OF CLIENTS WHO WERE NOT CHARGED FOR A NO-SHOW COME BACK TO THE SALON

UK PHOREST SALONS USING ONLINE BOOKING HAD A LOWER NO-SHOW RATE FOR ONLINE BOOKINGS COMPARED WITH BOOKINGS MADE OFFLINE OF

54%

THE MISSION: BOOST 24/7 BOOKINGS

50%

of online bookings are made between 7pm and 9am

1 4 % of online bookings taken by salons last year were first-time clients

“Over a 26-week period in 2019, we had 2,500 appointments made online, with 47 per cent made outside of normal trading hours”

ONLINE BOOKINGS: FOR A COMMITTED DIARY Some salons couldn’t imagine not offering a fully-stocked bar, while others may opt for coffee only. The same applies to online bookings. What is the fuss all about? Well, they mean less time spent on admin and more time spent with your clients, as well as a larger audience reach for your business. In addition to this, Phorest data shows that a whopping 50 per cent of online bookings are made out of hours. This is instrumental in understanding your clients’ behaviour as this number suggests ease and convenience are key to the booking experience.

While a full diary is great, busy chairs are even better. Data suggests that UK Phorest salons that used the online booking feature had a 54 per cent lower no-show rate for online bookings compared with bookings made offline. What’s the secret? Online bookings allow the salon to capture clients’ card details, so if charging for no-shows is part of your salon’s policy (and it should be), you can automatically charge some or all of the lost fees and protect your salon income.

Since the start of the pandemic, there has been a greater need for securing client commitment and increasing cash flow. With Phorest, charging no shows has become easier and with greater flexibility. The Online Deposit feature now allow salons to set up customisable deposits, including the ability to set higher for both new clients as well as repeat no-show offenders. The flexibility of deposits allows salons to implement it in a way that works for them. Afraid to charge?

Don’t be – 50 per cent of clients charged for a no-show come back, compared with just 37 per cent who were not charged.

Abigail Walsh is demand generation manager at Phorest Salon Software UK & Ireland.

Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

ORLA GREEN & SHAUN MORIARTY, THE GREENE ROOM

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P R OT E C T YO U R T E A M P R OT E C T YO U R C L I E N TS

£2.50 per 500ml

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Instant hand sanitiser Kills 99.9% of all viruses, germs and bacteria on contact 75% alcohol formula Hygienic 500ml table-top dispensers – ideal for salons

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17/02/2021 14:15

COLOUR VISION

IT’S OKAY TO FEEL OVERWHELMED WITH THE MOUNTAIN OF WORK YOU’RE FACING. JUST REMEMBER, YOU’RE NOT ALONE. FROM BUSINESS SUPPORT TO HELP YOU GET BACK INTO THE SWING OF THINGS, OR ADVICE ON HOW TO TACKLE CLIENTS WHO WANT THINGS THEIR WAY, WELLA PROFESSIONALS IS HERE TO SUPPORT YOU EVERY DAY IN ASSOCIATION WITH

BUSINESS BOOSTERS Businesses have been in survival mode for what seems like ages. Now that everyone can look to the future again, it’s time to turn your attention to growth. Whatever you’re looking to focus on for 2021, the huge variety of education from Wella Professionals is here to support you.

Activate Your Potential (12 July, Manchester; complimentary) has been created to turn your column from same-old, same-old, to an endless list of referrals for the kind of work you love to create. If you’re a stylist or colourist looking to improve your client base and maximise your earning potential, this is the one for you.

Reception: Making It Work For Your Business (16 June, Manchester; 14 July, Edinburgh; £160 exc. VAT) is delivered by Wella business guru Liz McKeon, and is a fresh look at your first and last point of contact for clients. Nail these front-of-house skills, and you can unlock the growth potential from satisfied clients.

New for 2021, Appraisal For Performance (13 September, London; £155 exc. VAT) gives you a brilliant framework to improve performance appraisals.

Presented by Simon Harris, it’s ideal for setting realistic targets and expectations for everyone in the salon.

To book, call 020 3650 4700 (London) or 0161 834 2645 (Manchester/Edinburgh)

THE COLOUR CLINIC IS OPEN… AND HOW EVERY MONTH WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE LL.HAIR), TO OVERCOME IT. JOANNE O’NEILL, OWNER OF JOANNE O’NEILL HAIRDRESSING (@JOANNEONEI .

HAS ALLERGY TESTING TOP OF HER LIST OF PRIORITIES FOR RETURNING CLIENTS “Allergy alert testing is an important part of your client’s colour journey. I was concerned about the effects of Covid-19 and vaccines for my colour clients upon reopening my salon after this latest lockdown, so I checked with my insurance provider about its policy on allergy testing and its advice was to follow manufacturer’s instructions. As a Wella Professionals salon, my staff and I attended an online allergy alert testing refresher course on the Wella education website which brought us all up-to-date.

“It is difficult to persuade salon clients to have an allergy alert test, so I made sure to build it into our colour consultations. It shows clients that we care for their wellbeing, that we are professionals and their trusted advisers. I use social media to share the message and ensure that clients know that all colour services cannot be carried out without an allergy test. If clients know in advance that you have a procedure, a system in place, then they are more prepared to comply with your terms. Train your hair and beauty teams on the importance of allergy alert testing, to be helpful and encouraging to clients; teach them to be honest and straightforward in talking about allergic reactions, and to focus on giving clients peace of mind. Your clients’ wellbeing and safety is paramount. I’m always flexible and allow clients to call at a time that is convenient to them, and we have a designated person to oversee all allergy alert testing. Finally, keep records to show that you take allergy alert testing seriously – it confirms your professionalism.”

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CREATIVE HEAD

18/05/2021 10:22

SHELFIE TIME Marula Oil Blend Scalp Primer is a game-changer when it comes to protecting the scalp during the colour and lightening process. Using the best primer technology, antioxidant properties create a protective layer that shields against oxidative and lightening effects to the scalp.

It also creates a more pleasant colouring experience overall because it helps reduce sensitivity, which is especially important for the most demanding colour transformations, such as full head lightening.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

AMY BEJAOUI, TECHNICAL EDUCATOR, WELLA PROFESSIONALS @AMYB_WELLALDN

WHY I’M WELLA

SALON64 is a creative and luxury brand located within the heart of Soho – an area packed with creatives, all demanding cutting-edge colour. Of course there was only one colour brand able to live up to the job... Wella Professionals! From balayage and beach waves to silver scalp bleaches, the team at SALON64 can rely on Wella to keep the trendsetters of London happy. It’s a creative library for our team of 25 to experiment with and enjoy. With a support team second to none, Wella has assisted me with training my colour team, topping up colour knowledge as well as storage solutions and stock control. Owning and running a hair salon has its challenges and partnering with the right people and the right brands is the key to success. I never take Wella for granted and enjoy the close relationship we share.”

RICKY WALTERS, SALON64 @SALON64LONDON

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.CO.UK @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD

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BEST NEW HAIR PRODUCT 2020-01029 CFM Cover_CH.indd 1

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COLOR mask FRESH REVIVE, REFRESH AND HAVE

fu n

Zero damage colour depositing masks to maintain or transform your colour BOTH IN SALON AND AT HOME. education.wella.com uk.wellastore.com @wellahairuki #WellaColour

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01/12/2020 14:22

LASTING CHANGE THIS IS NOT A KNEE-JERK REACTION TO CALLS FOR MORE ECOLOGICAL LIVING. THIS IS SYSTEMIC, DEDICATED CHANGE AND COMMITMENT TO SUSTAINABLE PRACTICES. THIS IS KAO SALON DIVISION’S PROMISE TO BUILD A GREENER FUTURE

COMMITTED TO OUR PLANET

FROM FASHION TO future technologies, the way forward is being built sustainably. The world has woken up and realised the responsibility we all share to alter our habits and live with our impact on the planet in mind.

Kao Salon Division, whose brands include Goldwell, KMS, Oribe and Varis, is determined to help lead the charge in the professional hair industry as we look to celebrate World Sustainability Day this month. As an industry we face an uphill battle to reduce our impact, but Kao is taking the initiative to streamline each brand’s portfolio and empower its salon partners.

Sustainability has always had a part in all of Kao’s values, but it is stepping up its efforts in response to the overwhelming environmental challenges facing the planet. The result? A new, holistic sustainability strategy: the Kirei Lifestyle Plan. Every stage of the product life cycle, from creation to disposal, has been analysed to ensure an environmental footprint that is as small as possible. Improvements have included more sustainable sourcing of ingredients, new packaging design to minimise waste, streamlining production, logistics, sales, use and disposal.

“We are wholly committed to reducing the environmental footprint of our products and services at the salon level. With our increased sustainability efforts and awareness plans, we will empower our partners to run their salons as sustainably as they possibly can” DR. ELMAR MUSSENBROCK, GLOBAL DIRECTOR OF SUSTAINABILITY AT KAO SALON DIVISION

SMALL CHANGES, BIG IMPACT

Kao Salon Division has made strides across all of its brands to rethink its products, helping to reduce waste and the impact of shipping. For example, the new Goldwell SilkLift lightening packaging has been transformed from a traditional plastic container box to a fully recyclable, resealable air-tight pouch made with 80 per cent less plastic, reducing waste volume by 85 per cent. The new shampoo bars from KMS feature the same beloved cleansing formulas, only in concentrated bricks that do not use any plastic packaging. They save both unnecessary water and excess weight when shipping, which means lower CO2 emission in transportation. They’re the perfect starting point for clients looking to transition some of their at-home beauty habits to more sustainable options. Professional colour is also getting in on the action – Goldwell’s TopChic system helps to reduce colour wastage to almost zero with its innovative packaging design, and it has a shelf life of up to three years from opening, as the packaging can be resealed to prevent oxidation. Enjoy high-end colour performance without waste or compromise.

WANT TO LEARN MORE ABOUT KAO SALON DIVISION AND ITS BRANDS GOLDWELL, KMS AND ORIBE? CONTACT THE TEAM ON 020 3540 1200, OR FIND THEM ON SOCIAL MEDIA @GOLDWELLUK @KMSHAIRUK 28

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CREATIVE HEAD

18/05/2021 10:23

CR EATIV E HE AD AD VE RT OR IAL

LEADING BY EXAMPLE

KAO HAS BEEN NAMED AS ONE OF THE WORLD'S MOST ETHICAL COMPANIES FOR AN INCREDIBLE 15 YEARS IN A ROW BY THE ETHISPHERE INSTITUTE, WHICH DEVELOPS AND SHARES BEST PRACTICES IN BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY. HERE ARE JUST SOME OF THE INITIATIVES KAO SALON DIVISION IS UNDERTAKING TO DELIVER ITS AMPLIFIED SUSTAINABILITY PLAN...

Reducing environmental impact of its formulas through water reduction, sustainable sourcing, energy conservation and lessening CO2 emissions Streamlining packaging with its 4R packaging programme (Reduce, Reuse, Recycle, Replace) via recycled and recyclable packaging materials from sustainable sources Improving the biodegradability of all formulas to minimise impact on human and animal life Lessening VOC propellants and aerosol products where possible by reworking existing formulations, while exploring and implementing alternative spray technologies Increasing efforts to become climate neutral. The main production site has already been using 100 per cent renewable electric energy since 2014. Step-by-step, Kao will now introduce net-zero carbon solutions as alternatives to oil and gas, making manufacturing net-carbon neutral Salon partners are being given additional support, including environmental education and training to make small but important changes in optimising methods and use of products

THERE’S STILL TIME TO ENTER THE NEW MOST WANTED CATEGORY, SUSTAINABILITY HERO, SPONSORED BY KAO

CREATIVE HEAD

028-029–Kao 5.indd 2

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!

K C A B IT ’S

100

SALONS

ONE BIG NIGHT

THE BIG HAIR DO Wednesday 29 September 2021 Treat existing clients, win new ones, make A LOT of retail sales – and be part of the UK & Ireland’s biggest hair party!

The Big Hair Do is about inspiring guests and educating them in the latest hair tricks, techniques and products, providing expert advice and guidance, and reminding everyone why yours is the best salon in town.

It’s fabulous for clients, brilliant fun for your team, GREAT for business – and open to the first 100 salons in the UK & Ireland that apply!

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?

Y T R A P O ready T To secure your Big Hair Do place, go to creativeheadmag.com/bighairdo and order your £75 Big Hair Do pack containing: l Big Hair Do how-to guide l Showcard l Mirror clings l 50 Big Hair Do tote bags l 10 Big Hair Do badges

Only 100 salons can apply. First come, first served!

Sign up now at creativeheadmag.com/bighairdo event

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#bighairdo

18/05/2021 10:26

T E S LA ANC R! E T H C EN TO

A COMING

AGE

FOR 21 YEARS CREATIVE HEAD’S MOST WANTED HAS SHONE A SPOTLIGHT ON THE MOST EXCITING, GAME-CHANGING TALENTS IN UK AND IRISH HAIRDRESSING. WHICH TROPHY WILL HAVE YOUR NAME ON IT THIS YEAR? Application forms, criteria, need-to-know info creativeheadmag.com/mostwanted Competition closes 5pm, Monday 14 June Judging day Monday 5 July

Finalists revealed Wednesday 7 July Grand Final Monday 6 September

Questions events@alfol.co.uk or call +44 (0)1434 610940

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18/05/2021 10:30

2021 CATEGORIES

Open to hair professionals, salons, barber shops and freelancers in the UK and Ireland NEW TEXTURE EXPERT

For a salon-based or freelance hairdresser demonstrating stand-out work with textured hair.

Category sponsor:

INDEPENDENT STYLIST

For a stylist looking after clients while busy building ‘brand me’.

Category sponsor:

NEW SUSTAINABILITY HERO

Recognising a hairdressing salon, salon group or self-employed individual helping to change the way we live – for the better.

Category sponsor:

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise.

Category sponsor:

BUSINESS THINKER

For a salon owner or director who can demonstrate an outstanding approach to business.

Category sponsor:

MEN’S HAIR SPECIALIST

For a salon-based or freelance hairdresser demonstrating stand-out work in men’s hair.

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise.

Category sponsor:

Category sponsor:

AWARD FOR INNOVATION

HAIR TREND

For the best on-trend image of the year.

Rewarding an original hairdressing initiative that has proved a success for the salon business and/or the industry at large.

Category sponsor:

Category sponsor:

BEST SALON TEAM

BEST LOCAL SALON

Category sponsor:

Category sponsor:

For salon teamwork at its best.

For a salon that best serves its local community.

AWARDS BY NOMINATION SESSION STYLIST

HAIR ICON

Category sponsor:

Category sponsor:

For the most exciting hairdresser working in fashion. For the most inspirational hairdresser of 2021.

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T E S LA ANC R! E T H C EN TO

2021

YOUNG, AMBITIOUS AND READY TO MAKE YOUR MARK IN HAIRDRESSING? HERE’S THE ULTIMATE CAREER KICK-START: THE IT LIST 2021 IS OPEN FOR ENTRIES

Application forms, criteria, need-to-know info creativeheadmag.com/theitlist Competition closes 5pm, Monday 14 June Judging day Tuesday 6 July

Finalists revealed Wednesday 7 July Grand Final Monday 6 September

Questions events@alfol.co.uk or call +44 (0)1434 610940

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18/05/2021 10:30

2021 CATEGORIES

Creative HEAD’s The It List, exclusively partnered by hairdressing mega-brand ghd, is searching for the business-builders, style-makers and hard grafters who set the barbering, session styling and salon spheres on fire in 2021 – and all aged 30 or under. Think you’ve got what IT takes?

EXCLUSIVELY SPONSORED BY THE RISING STAR

For a young salon assistant who is enthusiastic,

hard-working and fast improving – a new team star!

THE EDITORIAL STYLIST

For a young hairdresser turning heads on set

THE ENTREPRENEUR

For a young salon owner who’s created a successful, resilient business

THE VISIONARY

For a young stylist or colourist pushing creative boundaries

THE IT GUY/GIRL

Two trophies – one for a guy, one for a girl – awarded to young hair professionals excelling in multiple areas of hair work and destined for greatness

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18/05/2021 10:31

JOIN US IRL AS WE STEP ONTO SET…

STYLING. CHATTING. SOCIALISING.

LAUREN BELL SESSION HAIRSTYLIST

SCHÖN · L’OFFICIEL · HUNGER · ELLE · THE RAKE BURBERRY · DIOR COUTURE · ERDEM

IN SESSION 19.07.21 | 7PM-10PM | LONDON

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SHARON ROBINSON SESSION HAIRSTYLIST VOGUE ITALIA · GRAZIA · HUNGER · ITV · NIKE SONY · CHANEL · BALENCIAGA · HERMES

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HUB

Introducing the Salon Smart HUB – a new place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.

Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…

THE THETHE

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DROPPING IN JUNE

1.

Award-winning salon owners Ricky Walters (Salon64) and Stuart Whitelaw (Mesart) share and compare their innovative business thinking

3.

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Ready for some fresh colour education? Join Ken Picton, Paul Dennison and L’Oréal Professionnel Paris in a new live webinar

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19/05/2021 12:32

CREATIVEHEADMAG.COM MAGAZINE

COLOUR

EVENTS

INSPIRATION

FREELANCERS

STORE

COMPETITIONS

EXCLUSIVE

A game of contrasts between vibrant colour slices and creeping darkness, ‘Spectrum’

by Alazne Montero celebrates the co-existence of both extremes

Join us on set and in person to see hair in action from the fingertips of Lauren Bell and Sharon Robinson at The Coterie: In Session, in partnership with BaByliss PRO

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The Blonde Unlocked digital space, in partnership with L’Oréal Professionnel Paris, Redken, Matrix and Kérastase, is packed with content to keep your blonde business booming

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Listen to The Creative Collaborators, our podcast series in association with BaByliss PRO, featuring Nathan Phoenix, Le Fil, Susan Dale and Subrina Kidd

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The first 20 new Creative HEAD Club members will receive the Diva Pro Styling Digital Wand (19mm to 32mm), worth £49.99. With macadamia, argan oil and keratin-infused barrels, the Digital Wand has every look covered, from loose curls to tight waves.

Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win the Diva Atmos Dry, worth £194.99!

Designed for super-fast drying with less noise, it also includes the Atmos PLUS conditioning system to help combat frizz, resulting in sleek and shiny hair. For more information, visit divapro.co.uk

*For the first 20 new members to sign up between 1 June and 31 June 2021. Subject to availability, no cash equivalent will be offered. **Selected events only, for more details contact events@alfol.co.uk

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get h s e r f

GE, THAT YOU’RE ALWAYS AN CH NS IO SH FA , GO D AN ME AT TRENDS CO AND BEAUTY INDUSTRY IR HA E TH E, YOU KNOW ONLY TOO WELL TH ID DW RL WO .

ME PER TO STAY IN THE GA UNDER PRESSURE TO INNOVATE PER CENT DECLINE (FROM AN ANNUAL GROWTH RATE OF FIVE ESH IS EXPECTED TO BE HIT BY A 15 E GOT YOUR BACK! CREATIVE HEAD TAKES A LOOK AT THE FR S IENT T WE’V CENT) DUE TO COVID-19,* BU ES, SERVICES AND PRODUCTS THAT WILL ILLUSTRATE TO CL QU AND FABULOUS IDEAS, TECHNI RVE HOW YOU’RE AHEAD OF THE CU BRINGING SEXY BACK The mission is clear at this young salon: to make sustainable sexy in the hair industry. Opening just before the first lockdown, the team at BLACC + BLOND used the downtime as a chance to further build a reputation as a communityoriented brand that’s more than just a hair salon.

Based on the edge of Birmingham’s Jewellery Quarter, the salon, which already uses 100 per cent renewable energy, now has a Climate Positive Workforce, with owner Anil Salhan pledging to offset the carbon emissions of his staff.

BLACC + BLOND is also donating 10 per cent of new client service fees to help efforts to plant trees as part of its Green is the New BLACC project.

“Hair salons were always a hotbed for wastage and Covid-19 only amplified that. Obviously we adhered to government guidelines, but the disposable nature didn’t sit right with me,” explains Anil, who has also switched to biodegradable PPE equipment and eco shower heads.

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WE VAN DO IT!

“I can’t stop, I get bored, I need to come out with new ideas,” declares Elena Lavagni, best known as owner of Knightsbridge institution Neville Hair & Beauty, and these past few weeks have illustrated that acutely.

First was the news that she would be heading up the hair services with an independent team at the new Amazon Salon in London’s Spitalfields. The salon, as you’d expect from the retail giant, is a hotbed of salon-specific technology – from augmented reality mirrors to allow clients to try on different hair colours, to pointand-learn technology, where customers can point at a product on a display shelf and the relevant information, including brand videos and educational content, appear on a display screen. Customers can also scan the relevant QR code on the shelf to visit the product detail page on amazon.co.uk and buy, with delivery to their home.

Many big name hairdressers nearby have been vocal in their criticism – Sophia Hilton, based on Brick Lane, has called it “a terrifying visual representation of the last portion of the retail industry that will be taken from us”. But Elena is adamant it’s a positive move. “It’s exciting that Amazon is getting behind the world of hair and looking to collaborate,” she argues. “I strive to never stop learning, whether it’s the next innovative treatment, product or style, and Amazon Salon will help find new and exciting ways for all of us to work with our clients.”

Back over in west London at Neville, Elena has been working hard on a collaboration that is all about driving people back into local shops. The Village is a collection of five neighbouring Anya Hindmarch stores on London’s Pont Street. It is also a destination for experiences, exhibitions and collaborations, and a three-week pop-up salon the ‘Anya Hair Salon – Shampoo & Therapy,’ in partnership with Neville Hair & Beauty.

The Village from Anya Hindmarch

*BCG and McKinsey

THE COLLAB QUEEN

Amazon Salon

Research suggests between 30 per cent and 50 per cent of regular clients are not returning to hair salons because of ‘Covid caution’, reticent to venture back into cities. Well, if the client won’t come to Marylebone’s Gielly Green, then Gielly Green will drive in style to the client! It’s launching an ultra-luxe mobile hair experience in a customised van, offering treatments in an environment that mirrors the ambience of its salons. It could be a one-time service or the start of a new hair normal, but it’s also available for parties, events and weddings.

It will run within the London area and some of its key suburbs. With more people continuing to work from home, could this become a new and vital revenue stream for urban salons?

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get fresh

l a t i g i d days Aveda Lifestyle Salon & Spa, Holborn

TAL WORK FOR MORE WE’RE ALL ABOUT MAKING DIGI E PLENTY OF NEW E AR OF THE UK’S SALONS, AND THER CT YOUR BUSINESS PA SYSTEMS AND FEATURES TO IM

LOCAL REWARDS FOR LOCAL PEOPLE Tyl Rewards is a new loyalty app that uses real-time data to help small businesses including salons and barbers offer more meaningful local rewards. If you’re a salon that uses NatWest Tyl for payments, you can log into the Tyl portal, decide the rewards you want to offer customers and set the total points they need to earn before they can pocket those rewards.

BOOK THE LOOK!

LINK ONLINE SHOPPERS TO NEARBY SALONS

Such a simple concept, but one that could be a big help in securing bookings. Treatwell Connect is introducing the Lookbook, allowing users to see red-hot cut and colour looks and book with the salon and stylist that created them. “I love that you can book the person who made a look,” says Danielle Maguire, owner of Bangs London. “Everyone has their strengths and looks or techniques that they prefer to do, and that always shows in the work that’s produced. So this is fantastic!”

Salon brands are under pressure from their partners to help get consumers back into salons. But, according to Powered

by Flossie founder Jenene Crossan, the problem is big product companies have enormous and fragmented salon distribution networks… and these salons use various software systems across their individually-run businesses. That in turn makes it nearly impossible to pull together data. Powered by Flossie is now working with Aveda to help its independentlyowned salons rebuild and recover with a network-wide system. Guests can book appointments seamlessly, and Aveda can also digitise, merchandise and track the full customer journey on behalf of its salon network. And salons don’t even need to change their software.

With gender-neutral pricing becoming increasingly prevalent, it makes sense to cast an eye towards salon marketing. Those clever bods at Phorest Salon Software have introduced genderneutral software. What does that mean?

Well, Phorest allows salons the option to remove reference to gender and won’t show any male/female tick boxes to clients. It reflects that a one-sizefits-all approach is no longer relevant for many businesses.

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DON’T BOX ME IN

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CHILLED

IN E17

HAVING OPENED WALTHAMSTOW’S Bangs London in 2019, Danielle Maguire needed to get bums on seats. She turned to Treatwell on the recommendation of a colleague… but with a little trepidation. “I just didn’t know if we were a ‘Treatwell salon’.

I thought that you used Treatwell when you were struggling and needed more clients,” she says, “but it’s the complete opposite. And I’m glad to have been proved wrong, I didn’t realise how many people book everything through Treatwell. I’m a convert!”

As a new business, Bangs London wasn’t very high up the Google rankings, whereas Treatwell is. “So, if people typed into Google ‘hair salon in Walthamstow’, we would pop up on Treatwell. And that has helped us to be fully booked from day one!”

It’s the way Treatwell Connect fits with her business that impresses Danielle. “You can link it to your own website with the Book Now widget, there are appointment reminders, you can run off-peak discounts if you’re not busy on certain days. It drives traffic through our salon, which you need as a new business.”

Reviews help attract clients too, which Treatwell is also on hand to help with. “When you read a good review, it lifts you up no end! Clients are always prompted for a review after their appointment, and we have more than 900 now,” says Danielle, proudly.

And while at least 90 per cent of clients book online, she’s keen to stress that Treatwell Connect isn’t just a booking system. “You can put your stock through there, it does payroll, it’s linked to our payment system… it’s an all-round tool, not just a diary,” she says.

“And it’s a very easy system to use, there wasn’t much training involved. It’s idiotproof as it uses drop down menus, so the team got up-to-speed quickly and they all have the app on their phones to check their own columns.”

Now, everything’s in one place for Danielle, and all backed up. “Treatwell Connect takes away the stress,” she grins. “The customer service team is amazing. We talked about new clients when we opened, but now that we’ve been going a couple of years we’re looking at rebooking and loyalty.”

Having this technology at her fingertips gave Danielle something she really values – time. “Treatwell Connect frees up our time to do other things. The way it runs helps our salon to keep going. It just takes care of stuff,” she says. “Do you want to make work for yourself? Just give it a try and think about all the extra hours you’re going to have to do nice things!”

HAIR AND MAKE-UP Cat Parnell @ LHA Represents, assisted by Chloe Rose.

PHOTOGRAPHY Harvey Williams-Fairley, assisted by Ben Sage.

VIDEOGRAPHY twobytwo. STUDIO Alva East.

IT’S A RELAXED VIBE FOR DANIELLE MAGUIRE, COOWNER OF BANGS LONDON IN WALTHAMSTOW, AND THAT IS THANKS TO TREATWELL CONNECT TAKING AWAY MUCH OF THE DAILY STRESS RUNNING A SALON CAN BRING…

BE PART OF THE GREAT SALON SWITCH UP, BECAUSE #THEFUTUREOFHAIRISDIGITAL. DISCOVER HOW TREATWELL CONNECT CAN LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY. FOR A FREE CONSULTATION, VISIT TREATWELL.CO.UK/PARTNERS/SIGN-UP CREATIVE HEAD

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get fresh

it’s a l u f r u o col life

KE SERIOUS MONEY, AND WIN MA N CA U YO E ER WH IS UR LO CO WIN OVER GUESTS WHO ARE CLIENTS FOR LIFE. BUT HOW TO THESE NEW FORMULATIONS IR? SCARED OF DAMAGING THEIR HA LL HAVE CLIENTS GRINNING WI AND ADVANCEMENTS IN COLOUR SULTS THAN EVER BEFORE R RE FROM EAR TO EAR, WITH SAFE Roots, redness and reassessment; there’s no doubt that colour appointments have been at the top of everyone’s list following reopening. Yet we also know that approaches to colour are starting to shift, even with triedand-true colour clients. Your regular clients are suddenly reassessing whether they want – or need – such regular upkeep. Balayage keeps bursting at the seams, attracting clients with the draw of natural, easyto-grow-out colour, while at the other end of the spectrum we see new clients popping up who are desperate for a change.

To adapt to all of these shifting whims you need an arsenal of cutting-edge products – something to impress your clients with, that they won’t have seen before. Push yourself and your techniques further, safe in the knowledge that your kit is adept enough to support you.

You can start making an impact before colour is even applied.

If you’re tired of fighting against the effects of the water in your area, of the metals that cast an ominous green haze over your colour work, then you are in luck. Metal Detox from L’Oréal Professionnel Paris is an easy-touse three-step system that has cracked the secret to perfecting hair before colour. The magic ingredient, Glicoamine, is small enough to penetrate hair strands and extract the copper and mineral deposits in hair that can cause colour warping and damage.

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A few spritzes of the Metal Detox Professional Pre-Treatment Spray takes seconds but makes an incredible difference to your colour results.

Tones may go in and out of fashion, but blondes are eternally sought-after. Lighteners have come on in leaps and bounds in the past year, offering faster, cleaner results with in-built strengthening technology. If you haven’t yet upgraded, what are you waiting for? They will have you ready and refreshed to take your clients where they want to go! The revamped Indola Blonde Expert range features impressive Hair-Bond technology, “which acts as the hair’s very own bodyguard”, explains Paddy McDougall, Most Wanted Colour Expert 2020 and Indola global ambassador. “The new Boosters also really help to make the previously

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unattainable feel more achievable, allowing you to incorporate the use of a high lift on darker bases for a dimensional blonde.”

Take the guesswork out of colouring with a clever new shampoo from Matrix. Unsure if you’ve rinsed away all your lightening products? Unbreak My Blonde Bleach Finder Shampoo is your professional helper – enriched with citric acid, this unique colourchanging formula targets and removes lightener particles. If the yellow formula turns pink, that means you need to rinse it off again. The pinker the suds, the more bleach there is that needs washing away. Pink to make the colourists wink; you’ll never again be left wishing you’d gone for one more rinse.

Once you have created the perfect canvas, the choices are endless. The iconic ‘little black dress’ of colour has to be Redken Shades EQ, for its shine and ease of use.

But this fan favourite has had a glow-up: an all-in-one toner and bonder to help strengthen sensitised hair as you tone.

Shades EQ Bonder Inside features built-in bonder technology alongside citric acid and taurine to help strengthen strands, while also reducing damage and alkalinity.

“It’s a total game-changer,” says Vicki Hoskin, Redken advocate and owner of The Grove Studio in Wadebridge. “We have the classic Shades EQ blending ability and shine that we love, with the added reassurance that our guests will leave with hair stronger and healthier than when they came in.”

COLOUR ME HAPPY LOOKING TO DO MORE WITH LESS? HERE ARE THREE PRODUCTS TO CHANGE THE WAY YOU THINK ABOUT WHAT YOU CAN ACHIEVE WITH COLOUR

SCHWARZKOPF PROFESSIONAL BOND ENFORCING COLOR REMOVER

Banding be gone! This next-generation technical formula has been designed to help create the perfect canvas for your colour work. Retain the integrity of the hair while you press rewind on any, ahem, unexpected colour additions during lockdown, or for when a client is looking to shake up their look.

Integrated FibreBond Technology protects and strengthens the hair fibre, making it ready for a colour service right away.

ALFAPARF MILANO EVOLUTION OF COLOR³ HARMONIZERS Play these four shades in perfect harmony for the purest platinum. Featuring a built-in bond rebuilder with biomimetic keratin to reconstruct lightened hair, and a gentle lightening effect to help perfect pre-lightened lengths as it works without over-toning.

They play well with every shade of Evolution of Color³

by ALFAPARF Milano, as well as the intermixable Pigments line for unlimited versatility in colour; Harmonizers create the result, and Pigments maintain it.

MATRIX SO COLOR SYNC The colourful refresh of the Matrix line-up has captured the imagination of colourists around the world. Tapping into the need for flexible formulas that work across the board on all types of hair and textures, the SoColor and SoColor Sync Pre-Bonded Colour System deliver pre-blended shades that are a doddle to use. When you know everything works nicely together, you can let your imagination run wild!

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this is

gonna be

big

What’s the holy grail of hair for consumers? Some might want quicker growth, or to stop hair loss in its tracks, but we’d be confident that all would be intrigued by the promise of permanently healing damaged hair. Imagine what that could mean for those clients too nervous to colour or use heated styling tools – it opens up a world of possibilities. Well, there’s a launch new in the UK that promises just this.

K18 boasts patented hair technology that is clinically proven to undo hair damage caused by chemical services, heat and mechanical styling and environmental damage. The system has two products to use during all-chemical services: the K18 Mist, a professional-only product used before a chemical service; and the K18 Mask, a progressive treatment that can be used in-salon or at home. How? Put simply, it has a patented peptide that’s effective at reconnecting broken keratin chains in hair, and that’s how it says it can offer permanent results that repair and heal hair in four minutes. It’s been causing a storm in the US (Khloé Kardashian has tweeted her approval), with colourists seeing better results as the mask evens out hair’s porosity, giving your colour a more uniform and vibrant finish. And K18 works with all professional brands and

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services. Add in to that the profitability potential: for example, with the K18 Peptide Molecular Service, taking into account the cost of the application (£2 per client) and pricing it at just £10, you’d be looking at a profit of £400. Price it at £25, and you’re talking £1,150! Just imagine the boost to your bottom line…

Also seen on clients’ wish lists is a bit of wave or movement that’s just right, yet perms are too strong, too curly, too unpredictable, too, well, permanent to appeal to a modern audience. But now you can deliver the movement that matters to each client on a bespoke basis. NUWAVE from Goldwell is a radical reinvention of the classic perm, a semi-permanent shape-changing service to offer clients everything from surferchic beachy texture and bouncy blow-out volume to messy, bedhead texture. Dial curls up or down with the new Smart Control Bond System, which ensures that when the waves reach the desired shape, the process stops. The next-generation technology keeps curls and waves in place for up to three months, allowing clients to change up their hair for the seasons, and lets you enjoy the unlimited creativity of styling without worry of damage. The NUWAVE process also helps to care for hair even as it locks in the new shape by infusing it with keratin, amino acids and panthenol.

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HOT FUSS

THESE HOT TOOLS AND TECHNIQUES ARE THE DAWN OF A NEW ERA FOR SALON AND SESSION STYLISTS ALIKE

MAX POWER

Go big or go home with the ghd max, for real oomph of body and movement with next-to-no styling time. It’s your hero heat tool for thick hair or when you’re short on time and need to speed through multiple heads. Looking to go in the opposite direction to straight? The ghd helios hairdryer attachments have been developed to be inclusive of hair types and styles, including the innovative comb nozzle that lifts and shapes naturally textured hair.

PULL THE PLUG Cords and extension leads? That’s so 2010. The new generation of cordless tools from BaByliss PRO are leading the charge for fashion-forward stylists, doing their thing on shoots and fashion shows without fear. The BaByliss 9000 Cordless Waving Wand and Cordless Curling Tong have come to session stylist and BaByliss PRO ambassador Syd Hayes’ rescue already so many times. He says: “As session stylists we often find ourselves in sticky situations and often that means being away from a plug socket when we’re in desperate need of a styling tool. The BaByliss 9000 Cordless range has been a real game changer and, between the tong, wand and straightener, it means there are no limits to what we can do.”

LIGHTEN THE LOAD Forget tools that weigh you down as well; the Diva Pro Atmos Atom Dryer is astonishingly lightweight.

Save your wrists and arms a lot of strain while wielding an immense 100,000 rpm motor, designed for ultra-fast drying but weighing a quarter of the weight of a typical professional dryer.

And we love the fun new sleeves to add to the barrels of the Atmos range! “This new generation of hairdryers is super-compact,” explains session stylist Emmanuel Esteban. “It takes up hardly any space in my kit, and it's so lightweight that I often think I’ve forgotten to pack it! I particularly like the magnetic attachments, it's so easy to change things up.”

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style it out

OM PRODUCTS THESE DAYS, FR RE MO CT PE EX E IK AL S IST CLIENTS AND STYL ESE PLAYERS ARE MORE THAN TH .

ED NT OI PP SA DI BE TO E AND DON’T LIK TH THE CHANGING TRENDS WI UP EP KE U YO LP HE TO LE AB

Your clients will be proud to show off Maria Nila Eco Therapy Revive. Not only is the sleek packaging beautiful to display, but it’s also made from 100 per cent recycled ocean plastic. The formulas inside are equally impressive, with ECOCERT-approved ingredients. marianila.com

entR+Co Bleu is for statem s care iou ser h wit le sty g kin ma ging credentials. With packa R and PC nt ce r pe made from 100 eltycru se the sh, tyli a-s looking ultr du e pro cts free, vegan, gluten-fre e styling, anc embody high-perform ious, nsc co g rin while delive . ury lux le ab tain sus rebelbeautybrands. com

Revlon A next-generation Professional has added blend of care and new care and colour pro ducts colour, bhave to its detoxifying Magn et collection. The Magnet intense toning Ultimate Daily Fix & Shield is a fine masque is a mist that pro tects from UV and pollut quick, easy way to ants, while the Ultimate Reparative transform clients' Melting Balm seals the hair’s surface and helps care – and also an restore strength, witho ut adding insurance policy for extra weight. your colour work. revlonproshop.com bhavehair.co.uk 50

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The new slow-release technology in the JOICO Defy Damage Sleepover Overnight Nourishing Treatment works as clients catch their Zzzs, helping to repair bonds and impart mirror-like shine, all while they dream away… joico.eu

You can’t go green ove rnight, but there are steps clie nts can take to ease themselv es in. weDo/ Professional is a curat ed, multi-use range from the Wella Pro fessionals research labs. The Pro tect Balm is an ideal example – a perfe ct finishing product for split-end pro tection and it’s a lip balm, too! wedoact.com

Meet the ultimate multitasker. Bumble and bumble’s Bond-Building Repair Styling Cream helps to strengthen, repair by building new bonds, smoothes, polishes, seals split ends, has light hold and can double up as an air-dry or blow-dry product with heat protection. And to top it all off, it works across all textures! bumbleandbumble.co.uk

It’s past time to ng have luxurious, pamperi and , od go do products which ntele. clie r you of L AL look good, for h the wit for ed car un left is No curl nifesto range, new Kérastase Curl Ma tine fortified rou with a customisable ides and ram ce ing by strengthen Mix and y. ne ho ka nu ma g nourishin new and match the homecare on. sal inion Fusio-Dose addit p. ho ers rtn lpa lorea com/uk CREATIVE HEAD

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20 0 2 22 START THE NEW CHAPTER HERE

Call now 016 70 73 89 79

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get fresh

topclass of the

TO LOCKDOWN 1.0, WHEN WE WERE ALL FORCED EDUCATION HAS BEEN REVOLUTIONISED SINCE ABLE, DIGITAL TRAINING IS HERE TO STAY, LEARN ONLINE. FLEXIBLE, ACCESSIBLE, AFFORD A TRIP TO SCHOOL BETTER THAN EVER! ING MAK , TOO UP G TIN HEA ARE S SON LES Y BUT ACADEM

THE DETOX PLAN

Everyone has clients that choose the same service every visit, right? The all-over colour, the tint with a few highlights… it can get a bit repetitive, for both stylists and clients. As part of a constantly refreshed L’Oréal Access platform, The Detox Plan is a live webinar showcase for the terrific talents of Ken Picton (pictured left, above) and Paul Dennison (left), from the Ken Picton Salon in Cardiff Bay. Live from 4pm Sunday 6 June, it will help to reignite your classic colour services with creative techniques using the innovative new Metal Detox range.

Register now at lorealaccess.com

THE KEY TO BLONDES COURSE CORRECT

Balayage is huge right now, so what if you’re faced with a canvas that’s already heavily coloured or uneven? Book onto the Wella Professionals Corrective Balayage course to find out! This oneday advanced craft course helps you master skills such as reverse balayage and the art of diffusing dark bands, and deliver beautiful balayage results even when working on an uneven surface. “This teaches a new and different approach to freehand colouring, by viewing it as a corrective service, and empowering colourists to make it a profitable and enjoyable service no matter what kind of canvas they are working with,” explains Judith Holmes, studios and top artists leader at Wella Professionals.

Available at the London, Manchester and Dublin Wella Studios, education.wella.co.uk

Make 2021 the year your blonde business goes BOOM! From innovations to technique and creativity, head to the Blonde Unlocked digital space in partnership with L’Oréal Professionnel Paris, Redken, Matrix and Kérastase to watch exclusive masterclass videos with the likes of Trevor Sorbie’s Nathan Walker and Francesco Group’s Claire Chell (pictured, right). See highlights from the Blonde Unlocked virtual event including our June cover shoot, shop the blondes with ready-made kits to recreate the looks you love! creativeheadmag.com/paint

UPDATED YOUR SKILLS? NOW UPDATE YOUR SALON INTERIORS…

Buying quality salon furniture that’s fresh and innovative but is going to last needs to be a considered decision. You’ve got to get the requirements right for you, your clients and your staff – not just the most affordable, even though right now that will be a temptation. That’s why Albert Ewan Design takes a personal approach to curate the pieces that are perfect for your business – perhaps the new Pahi Divolo Q2 might suit? Perfect for colour bars and dispensaries, the design here puts emphasis on showing the artistry at work.

There’s a full range of durable finishes to suit all styles. albertewandesign.com CREATIVE HEAD

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THIS IS A MANIFESTO

JOIN THE MOVEMENT AND CELEBRATE THE INDIVIDUALISTIC NATURE OF CLIENTS’ CURLS, COILS AND WAVES – NO MATTER THEIR HAIR TEXTURE, LENGTH OR COLOUR. CUSTOMISE THEIR CARE ROUTINE FOR A TRULY BESPOKE SERVICE WITH THE NEW CURL MANIFESTO RANGE FROM KÉRASTASE 54

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CR EATIV E HE AD AD VE RT OR IAL

with flexibility in mind, with seven care products adapting to best treat each and every client.

Science meets luxury with these intensely nourishing formulas to strengthen, soften and define curls in need of some TLC. Each product is infused with manuka honey, glycerine and ceramides to help restore shine, softness and strength. A quick and simple addition to any salon appointment, the Fusio-Dose treatment intensely nourishes, leaving curls healthy-looking, bouncy and soft.

It gently detangles and leaves hair glossy and touchable in minutes!

INDIVIDUALITY IS BEAUTIFUL. You want clients to feel empowered to wear their hair however they feel best represents them – and you need the tools to create the ultimate luxury experience for them.

Help your clients to celebrate and elevate their haircare with the introduction of the new Kérastase Curl Manifesto collection, for professional care for curls and coils. The Curl Manifesto experience begins at the backwash, thanks to a new addition to the brand’s much-loved Fusio-Dose treatment, with a full care range that continues efforts at home as well. The range has been designed

CARE WITHOUT COMPROMISE IN-SALON

Fusio-Dose Concentré De Forme Nourishing in-salon treatment

BATHE

Bain Hydratation Douceur Gentle hydrating shampoo

PRIME AND STYLE

Créme De Jour Fondamentale Daily moisturising, frizz-reducing leave-in treatment

Huile Sublime Repair Nourishing multi-use hair and scalp oil

TREAT

Fondant Hydratation Essentielle Lightweight, replenishing conditioner Masque Beurre Haute Nutrition Extra-rich nourishing mask treatment

REFRESH

Gelée Curl Contour Curl enhancing, defining gel-cream

Refresh Absolu Second-day curl refreshing spray

LEARN MORE

Head to L’Oréal Access for education with Kérastase on how the range can be adapted for curls and coils.

Expect a whole host of courses, masterclasses, and different training to understand how to care for all manner of curls, presented by a variety of experts.

Scan the QR code to sign up now!

INDULGE EVERY CLIENT IN YOUR CHAIR WITH A LUXURIOUS SERVICE FROM KÉRASTASE, NO MATTER THEIR HAIR TYPE OR TEXTURE. FOR MORE INFORMATION, CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK CREATIVE HEAD

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THIS IS

ELECTRIC. YOU CAN BE ELECTRIC, TOO! “Since 2007 we’ve been delivering exhilarating salon experiences and world-class education alongside creating hand-crafted professional products. Now’s your chance to come and join the #ElectricFamily to explore your vision and share ideas so we can learn from each other” MARK WOOLLEY ELECTRIC FOUNDER & CEO 56

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CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD

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USED BY SOME OF THE WORLD’S MOST INFLUENTIAL STYLISTS

PRODUCT FRAGRANCE INSPIRED BY THE BRITISH SUMMERTIME, WITH FRESH AND FLORAL INGREDIENTS THAT KEEP HAIR PLEASANTLY SCENTED ALL DAY LONG

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MONOCHROME PACKAGING PAYS TRIBUTE TO 1960S BRITAIN, WHEN LONDON WAS AT THE CUTTINGEDGE OF CREATIVITY

Electric has been developing hand-crafted formulas in England since 2007. Often described as the craft brewer of haircare products, it’s one of the most exciting and directional independent brands around, creating products that deliver results for elite hair professionals. Each product takes at least 18 months to develop, with extensive testing stages undertaken by Electric founder Mark Woolley, the Electric Art Team and a group of session hairdressers and platform artists from around the world.

Sustainability is crucial to Electric. From day one it has hand-sourced all raw materials and ingredients from within the British Isles – some are even grown at Electric’s very own farm, the beautiful Falmer Court on the Sussex Downs. Electric is proud to be 100 per cent ethical, crueltyfree and committed to recyclables, COLOURincluding lids and bottle tops and CODING with aerosols filled by an ecoBASED ON THE FAMOUS LONDON friendly filler, which specialises in UNDERGROUND carbon-neutral production.

TUBE MAP

CREATIVE HEAD

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MORE THAN A BRAND. THIS IS

FAMILY

“Electric Education is world-class. It is our heritage and our backbone. We were travelling the world doing shows and seminars long before we thought of making the first Electric product” MARK WOOLLEY ELECTRIC FOUNDER & CEO

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TAKE PART IN ELECTRIC EDUCATION * Opportunity to attend 10 Electric Sessions a year, held at Falmer Court and Electric Space * Access to Mark Woolley for business education and support

CR EATIV E HE AD AD VE RT OR IAL

At Electric, collaboration is essential: this is a brand that understands that by working with hairdressers and other creatives, they can always look to improve and evolve. And through shows and educational seminars Electric, in turn, shares knowledge with audiences around the world.

Case in point: at the famous Electric Sessions the stage is handed over every month to someone who works in Electric or in a salon that stocks the brand. Held at Electric Space and Falmer Court, this is where signature styles are presented to an audience of 200+ hairdressers and influencers all using the Electric product range.

Electric has also developed a collection of tailor-made education courses designed for learning key and creative skills, sharing inspiration, ideas and techniques for the here and now.

These high-energy learning experiences teach strong foundations, as well as pushing the boundaries of creativity, leaving stylists buzzing with ideas and inspiration to share.

Join the #ElectricFamily and you’ll instantly be part of a creative and business hub, a space where you can come together with like-minded people. You can create a collection.

Attend a course. Shoot a film. Host an event. It’s empowering, and it’s exciting!

I’M ELECTRIC! BARRIE STEPHEN, OWNER OF THE LEICESTERSHIRE-BASED BARRIE STEPHEN HAIR GROUP, BECAME AN ELECTRIC PARTNER SALON THREE YEARS AGO

“I’ve known Mark for 25 years so it was inevitable that Electric would be part of Barrie Stephen Hair. I always loved working with Mark and consider him a friend and inspiration. The partnership just fits.

“Electric brings a creative edge to the salon and we have greatly benefited from education sessions and the brand’s connections. I would say that Electric is the creative pillar of my business. The opportunities that the team has experienced as a result of the partnership have been incredible and so valuable, including creating runway hair. For me, this is more than just a product, Electric really makes you feel part of the Electric family!

“My team is extremely passionate about Electric and buy into the creative aspect of the brand. They also love that it’s a trusted, independent British brand and, of course, has high-quality product ingredients. All of this really helps when recommending to clients and supports retail within the salon.

“Electric is an inspirational and aspirational brand that offers unique retail opportunities surpassing many other brands.

Your team will benefit greatly from the brand support and education, and your clients will appreciate the products’ high-quality credentials.”

TAKE PART CREATIVELY * Opportunities to present your work at Electric Sessions * Opportunities to assist on shoots and on set * Opportunity to work around the world at hair shows

GAIN A POWERFUL ADVANTAGE IN YOUR CITY * Electric is an exclusive product brand – it hand-selects the salons it would like to work with * Powerful salon retail display with fashion-led design

To find out more about becoming an Electric partner salon, contact Electric commercial manager Grace Keppel at grace@electric-hair.com CREATIVE HEAD

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ADORE YOU IT’S A FEAST OF COLOUR, TEXTURE AND ATTITUDE, COURTESY OF THE BAD APPLE ART TEAM PHOTOGRAPHY BY TOM GODDARD CREATIVE HEAD

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HAIR Bad Apple Art Team. MAKE-UP Jessica Williams. STYLING Clare Frith. PRODUCTS Schwarzkopf Professional and Keracare.

Great times workin g with @bella hadid @hailey bieber Thank s @donat ella-versace #sydh ayesha ir #syds quad

Proud to be collabo rating on the launch of the eco-ethical and sustain able haircare range @wedo-act With my #SaveOurSalons letter to my MP

In the

Tha nks for hav ing me @green salo nco llect ive

frame Session stylist, Q Cut creative director and BaByliss PRO ambassador Syd Hayes (@sydhayeshair), snaps away

@ediebca mpbell wearin g @chan eloffici al Photo @scottt rindle for @britis hvogue

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

@ju mbojan et- in A/W21 @nensi dojaka with the support of @fashio n-east

Speakin g with @alexst einh err about the #baby liss9000 and the futu re of electricals 66

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Lockdown fade @baby liss

Back in 2015 #tira na @barneys ny @jue rgent ellerstudio @poppyka in Phot o @cico filotico @ma i-produ ction s

#buz zcut @w ma g Ph oto @ra fae lpa va rottiSty lin g @k eg ran d M od el @lila mo ss CREATIVE HEAD

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I can’t

cope

SUPPORTING HAIR AND BEAUTY PROFESSIONALS AND THEIR CHILDREN

Together we can help make a difference supporting terminal illness, domestic abuse, homelessness, poverty, mental health, and financial hardship SPONSORS GOLD

SILVER

MEDIA

EXHIBITIONS

BRONZE CAMPAIGNS

Hairandbeautycharity.org | Registered Charity in England & Wales No: 1166298

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French Balayage

Natural looking.

Whatever your balayage desire.

Visit www.lorealaccess.com to discover our latest French Balayage Education

@lorealpro