Creative HEAD UK June 2022

£4.50 JUNE 2022

In print•online•everywhere!

TLY N E R E F F I D UR O L O C O D LET’S

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CHANGING PRODUCT HOUSES CAN BE DAUNTING, BUT YOU COULD BE MISSING OUT ON SOMETHING EXTRAORDINARY. TAKE A LOOK AT PAUL MITCHELL PROFESSIONAL HAIR COLOR – IT’S TIME FOR YOU TO MAKE...

HAIRDRESSERS ARE CURIOUS, creative creatures.

There’s always something new to try, a new technique to turn your hand to, a new skill to learn. It’s only natural to want more.

Create the masterpieces you’ve always wanted to with the exceptional portfolio offered by Paul Mitchell Professional Hair Color. It features everything you can imagine – from semi-, demi- and permanent formulas to a complete range of lighteners and toners.

Versatile, flexible and focused on what you – the creator – need; condition and shine are built into each and every colour product offered by Paul Mitchell Professional Hair Color. Push your boundaries and the expectations of your business with top-tier, quality products and the support to go with them.

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CR EATIV E HE AD AD VE RT OR IA L

“When I first took control of my business I didn’t want to rock the boat, but in the back of my mind I knew I wanted to switch up our brands,” says Jamie Meraki, owner of Meraki Hair salons in Leicester and Ashby-de-la-Zouch. “We previewed a few but Paul Mitchell stood out as it aligned with my personal values, and the values I wanted for the salon.”

With nerves high, the day of The Switch came around. “Transitioning over was daunting, but we were so well

supported. From our account manager to our colour technician, I knew we’d be fine,” Jamie explains. “I remember calling our colour technician after our first client after the swap and shouting ‘I love Paul Mitchell colour!’ down the phone and it’s felt like that ever since.

“Paul Mitchell has allowed my team and me to grow, to be more creative and confident in our colour work.

We love sharing the ethos of Paul Mitchell with all our clients, we have access to training and we love digital learning. It works well for our business, we can even tap into live education, as well as catching up on demand.”

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NEW!

COLOR XG

The flexible, easy-to-use permanent colour choice. Pair top-tier performance with reliability in the 110+ vibrant, intermixable shades that all offer up to 100 per cent grey coverage. It's formulated with Pure XG, a soothing blend of ingredients such as cottonseed oil and rice milk for shiny, healthy hair.

XG COVERSMART Achieve complete grey coverage with these shades, pre-blended for absolute ease of application.

There are 17 shades – running from the cool-leaning brown ash shades through to the fiery red hues – and clients can enjoy believable, long-lasting root coverage.

CREMA XG

Expect the same trusted performance and brilliant results as Color XG, now in a rich, demi-permanent formula.

Perfectly shade matched to Color XG for a complete service solution.

This vegan cream colour with zero ammonia imparts incredible shine and condition, for hyper-real hair.

“HAVING VEGAN OPTIONS IS NOT ONLY IMPORTANT TO STYLISTS BUT ALSO TO GUESTS. STYLISTS CAN FEEL CONFIDENT ABOUT USING COLOR XG AS A VEGAN CHOICE”

COLIN CARUSO

@COLINCARUSO

JOHN PAUL MITCHELL SYSTEMS ARTISTIC DIRECTOR OF PROFESSIONAL HAIR COLOR

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CR EATIV E HE AD AD VE RT OR IA L

PAUL MITCHELL PROFESSIONAL HAIR COLOR IS A TRULY EXPANSIVE AND VERSATILE COLOUR PORTFOLIO. WHAT YOU CREATE IS UP TO YOU!

THE DEMI

Paul Mitchell’s fastest-growing colour range offers the perfect fusion of shine, condition, and coverage. It has an ideal no-drip gel consistency, for either bottle or brush application, and outstanding shine. The new Demi Pearls shades tap into those requested ’grammable hues in no time!

POP XG

Go big or go home with this vibrant extension of the XG range! Pop XG features 18 intermixable electric and pastel shades for your more adventurous clients. Condition is taken care of with a rich, conditioning cream base that creates super-soft, shiny results and no developer required.

PLAY WITH COLOUR

Paul Mitchell has a huge range of tools to support your colour creativity beyond its core product offering.

From a variety of stable, conditioning lighteners to the Pop XG Reducer that lifts unwanted direct dye pigments, Paul Mitchell Professional Color has everything you could need.

“WE ABSOLUTELY LOVE CREMA XG – THE CONSISTENCY MAKES IT SO EASY TO WORK WITH AND THE SHINE, VIBRANCY AND LONGEVITY IS FABULOUS. WE DO A LOT OF BLONDE WORK SO IT’S IMPORTANT FOR US ALSO TO FEEL CONFIDENT IN OUR TONERS”

REDS HAIR STUDIO TEAM @REDSHAIRSTUDIOX

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TTING U C E H T T EEN A B S HE Y T A O W T L S A T S R A ELL H L EFFO H A C T T N I E M TS. M L N N U E I O L R PA I C V R I N E E H M EDGE, FRO CUSTOMERS AND T MITCHELL IS UL ITS NEEDS OF FEW WAYS THAT PA OUNDARIES… A EB H T G N I H HERE ARE S PU 001-007_Cover June.indd 7

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CR EATIV E HE AD AD VE RT OR IA L

PLANET FRIENDLY Paul Mitchell has always been more than just high-performing products.

It's a brand that believes in giving back, and making real commitments to both people and planet

COLOUR WITH CONFIDENCE

SWITCHING TO SOMETHING NEW CAN SEEM ABSOLUTELY DAUNTING – BUT NEVER FEAR! THE BRILLIANT TEAM AT SALON SUCCESS RUNS JOHN PAUL MITCHELL SYSTEMS ‘COLOUR WITH CONFIDENCE’ COURSES, CONDUCTED

BY ITS OWN FRIENDLY SQUAD OF DEDICATED EDUCATORS

IT CLICKS!

SALON SUCCESS AND PAUL MITCHELL PROFESSIONAL HAIR COLOR IS HERE TO SUPPORT YOU WITH THESE INITIATIVES, REGARDLESS OF SPEND:

It is the perfect jumping-off point to getting to grips with Paul Mitchell colour systems.

Delve into the XG Color portfolio and learn how the different products can be used together. Your educator will give you all the technical insights, tips and tricks, and core knowledge you need. Colour with Confidence covers:

TO TE R W A LOU O R H EG O TO C IN T IN ULL LIO ON L E F FO A TH ORT UR S P YO

T FE A H E T U RE AND S B OF T ENEFIT S H FAM E XG ILY

TECHNIC AL INSIGH S L T O O INTO TH E E XG E T KL TH TAC RN FAMILY O TO UBB AIR HOW TO ST EY H R FORMULATE G BRILLIANT COLOUR RESULTS EVERY TIME

e s to th Acces itchell Pa u l M s i o n a l s Profe olor H a ir C e – a Hotlin ted dedica anned line m phone echnical y b t rs daily to educa m to 8pm a 8 from

Personalised business support from dedicated brand account managers, there to help you with any queries and to give you advice

Digital education from the Salon Success technical education team to suit you.

You can also have recordings of live streams sent to you afterwards!

,a FREE New and Now ith w e in az bi-monthly mag ong al s new product new rs and with the latest offe lon promotions your sa can benefit from

Exclusive studio classes, launching later this year, in the brand new Salon Success studio at Future Centre in Aylesbury

ARE YOU READY TO MAKE THE SWITCH? REACH OUT TO SALON SUCCESS. E-MAIL HELLO@SALON-SUCCESS.CO.UK OR CALL THE TEAM ON 0845 659 0011 TO FIND OUT MORE

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9000 CORDLESS WAVER Our 9000 Deep Waver adds instant wavy texture.

The high performance cordless styler has revolutionary Micro Heating Matrix technology which gives consistent, even heat and fast styling, even at a lower temperature. The easy way to create lasting mermaid waves, whether in the salon or on set.

#PoweredByBaByliss #StyledByYou

new!

matrix

Multi-Melt Service 2/3 of UK clients are base 5 or below* and they want multi-dimensional results!

The new Multi-Melt service from Matrix adds dimension by blending multiple shades from root to tip using the Pre-bonded SoColor + SoColor Sync shades.

Access the Be Bold: Matrix Melting Course for FREE** throughout May + June with code 22UK-MULTIMELT * Salon Behaviour Tracker, August 2021 **Limited time offer, valid from 01.05.2022 to 30.06.2022. UK + ROI residents, 16+ years. Free access to the ‘How to Multi-Melt with Matrix’ and/or ‘Be Bold: Matrix Melting’ online courses only accessible at L’Oréal Access. Usual prices are £8 and £15, respectively. To redeem this promotion please enter “22UK-MULTIMELT” at check-out www.lorealaccess.com. Full T&Cs available at bit.ly/3ptGI8T

Damaged hair?

Never heard of it! new! Instacure Professional anti-breakage haircare system targets porosity for up to 60% less breakage*

@MatrixHaircare @Matrix www.matrixhaircare.co.uk * Brushing Test: Anti-breakage shampoo + conditioner + leave-in spray vs classical shampoo with sensitized hair

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NEW Redesigned Rear Filter

Designed and patented to trap more of the dirt that gets into the hairdryer, while maintaining full power.

NEW Slim nozzle

Specially designed to give a “straightener effect”, creating straight and shiny hair in no time at all.

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Anti-heating front body With Antibacterial treatment

Certified anti-microbial treatment paint, enriched with silver powder, which creates an unfavourable surface for the proliferation of micro-organisms and helps to maintain hygiene during use.

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HFS (PATENTED) Hair Free System

Innovative device integrated that catches the hair allowing the user to keep their hairdryer clean of hair with a simple daily action.

SOFT switches for comfort of use.

2 speed.

4 temperature.

Cold Shot.

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NEW Professional Digital Motor

Capable of creating an exceptional lighter weight hairdryer but still providing the most powerful Parlux dryer yet.

2400watt / Airflow 88 m3/h

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Extremely Light Weight Air Ionizer technology for healthy static-free results 3.3mtr strong durable cable Made in Italy

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Available in Anthracite & Silver

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Most powerful and lightest Parlux ever

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www.hairtools.co.uk www.

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EDITOR’S LETTER 24 66

JOIN US!

I must admit it, hearing the news that Nicky Clarke had decided to close his iconic Mayfair salon hit me hard. First, I was devastated for Nicky, losing a salon he’d worked tirelessly on for three decades. But second, I was forlorn over what this meant on a wider scale. Calling Nicky’s London salon ‘iconic’ is not hyperbole. Its launch in the early ’90s signalled a new era of luxe hairdressing and VIP treatment, all delivered with rock and roll panache by Nicky and his leather trousers. Big spaces and big ideas followed from others, but on a road that Nicky paved, and with élan. You can read our celebration of his Mayfair story on page 24, and the positive attitude that Nicky has taken to its end. “We created something fantastic, and I probably could have kept going and made it work,” he tells us, “but I never wanted to just ‘make it work’. If it couldn’t be fun and fabulous, it was time to bring it to an end.” What a legend. Postpandemic, what a salon looks like – and what it means to clients – is shifting.

There are exciting spaces and ideas across the UK of course, and more will follow – but this is undoubtedly the end of an era. And, indeed, it was absolutely fabulous…

Amanda Nottage Editorial director

amanda@alfol.co.uk

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That’s time on #MWIT22 entries. If you’ve entered, your fate now lies in the judges’ capable hands – may the odds be ever in your favour!

Meanwhile, see page 48 for the next big dates in our competition calendar.

Episode two in our new Collaborator Stories video series has landed, featuring Darren Fowler and Vas Mikellides. Find out where to watch on page 52. The recent The Coterie: In Session at White Rabbit Studios in London saw four exceptional artists serving up serious looks. Missed it? Catch up on page 70. Finally, hit up the Salon Smart HUB, our FREE business support network for hair professionals, for our June content drop. Learn more on page 50. creativeheadmag.com/events

@creativeheadmag

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June WHAT’S INSIDE

OUR CONTRIBUTING EDITORS

SYD HAYES, Q CUT

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SUBRINA KIDD

ON THE COVER MARK MACIVER, SLIDERCUTS

MURRAY MCRAE, STAG

GET SET FOR SUMMER Our five-step system to get salon revenue to boiling point this summer

KEITH MELLEN & ANNE VECK

SHARON ROBINSON

HOW TO BUILD A BRILLIANT BRIDAL BUSINESS

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Creative direction by Cynthia Knox, senior art direction

by Russell Koza, editorial direction by Noogie Thai for Paul Mitchell Professional Hair Color. Wardrobe by Raphael Linares @ Art Department. Make-up

by Casey Gore @ Celestine.

Photography by James Houston

Love is in the air as we approach the busiest wedding season for decades HARRIET STOKES, HUMANKIND HAIR

KY WILSON, THE SOCIAL

EDITORAL DIRECTOR

DIGITAL DESIGNER

DEPUTY EDITOR

DIGITAL AND SOCIAL MEDIA MANAGER

AMANDA NOTTAGE

DEBORAH MURTHA

ART DIRECTOR NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

EVA VESTMANN

KELSEY DRING

BRAND MANAGER NAOMI SCROGGINS

COMMERCIAL DIRECTOR LAURA TUCKER

CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks.

Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

19/05/2022 16:09

Apish Coco Tressa

VINTAGE ALT

Setting standards of contemporary design, first-class functionality and pure luxury since 1921 Love it. Lease it. Own it.

Contact your local distributor now

www.takarahairdressing.co.uk

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IN THE KNOW Carbis Bay

Béatrice Dautzenberg

Adam Klingl

A SELECTION OF THE ESSENTIALS

SEE MORE ONLINE AT CREATIVEHEADMAG.COM

Tom Rolt

Vanessa Kingori MBE

Vanessa Kingori MBE with L’Oréal’s Monica Teodoro

Portfolio 2022

L’ORÉAL PORTFOLIO CONGRESS GOES WEST CATCH-UP Almost a year to the day since world leaders of the G7 met in Carbis Bay in Cornwall, L’Oréal Professionnel Paris gathered members of its iconic Portfolio club at the same glorious five-star hotel for its first in-person Congress since the pandemic. Leading salon owners came together to discuss how to navigate what general manager Tom Rolt described as ‘recovery mode’.

He highlighted the importance of innovation, education and differentiation within the salon, to ‘grow back better’. He also urged salons to increase prices now to address rising inflation.

Unprecedented challenges with staff recruitment and retention meant that guest speaker Adam Kingl’s insights into Generation Z’s attitudes to work were both relevant and illuminating.

Equally impressive was Vanessa Kingori MBE, chief business officer at Condé Nast Britain and publishing director at Vogue, who spoke about the importance of meaningful, impactful work.

BUY IT! I-D WINK + SMILE!

Love a hefty fashion tome? We’ve got you. Take a guided tour through the first 40 years of i-D magazine, from hand-stapled punk ’zine to one of the most influential fashion magazines on the planet. It captures the first Straight Ups series of Kings Road punks right through to the present day, with each chapter focusing on a different decade.

And the list of contributors is eyewatering – David Sims, Juergen Teller, Edward Enninful, Wolfgang Tillmans, Tyler Mitchell and Harley Weir, as well as new words from Sade, Phoebe Philo, Raf Simons, King Krule and more. £55 at i-dstore.co

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The Hair & Beauty Charity’s annual bike ride is taking in the valley of Lake Garda from 18 to 22 September. Book your place now, call 01234 831 888.

Former Most Wanted Award for Innovation winner The Manta brush has scooped the Queen’s Award for Enterprise for innovation.

Westrow House Academy has won the ‘contribution to training apprentices’ category at the first National Association for Hairdressers and Therapists Awards.

Most Wanted Legend Sam McKnight and Most Wanted Texture Expert Lisa Farrall are judges on E4’s new show The Big Blow Out, where 11 hair stylists compete for glory.

CREATIVE HEAD

19/05/2022 12:29

Brooks & Brooks, L’Oréal Colour Trophy show 2021

Everybody’s talking about…

The L’Oréal Colour Trophy

NEW JOICO COLOUR CONTEST LAUNCHES JOICO has created a new UK competition to identify the best in colour creativity. Open to all those who use JOICO colour, JOICO Color Talent requires entrants to provide a magazine cover-worthy shot captured on a smartphone. Entries can be made through Lacey’s Hair Supplies, Salon Concepts and Alan Howard. The three categories are Short, Long and Creative, and the deadline for entries is midnight on 30 June. Winners will be revealed at the first Color Talent celebration event in September.

GREEN LIGHT

DENMAN X PLASTICBANK

Denman has opted to partner with PlasticBank to help reduce the amount of plastic that ends up in the ocean, as well as improving lives in vulnerable coastal communities. It’s a brilliant recycling project – PlasticBank builds ethical recycling ecosystems in coastal communities and reprocesses the materials collected to be used again in the global supply chain. Collectors receive bonuses for the materials they gather, which provides them with daily necessities. The partnership is part of Denman International’s mission to make a positive environmental, social and economic impact, and its Original Denman D3 Styler is now completely recyclable.

CREATIVE HEAD

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Can you believe that it’s been three years since we celebrated the L’Oréal Colour Trophy Grand Final in the flesh? For 2022, you will get to see the action live at Battersea Evolution on 26 June, but 2021’s virtual final was such an astonishingly creative and successful display of gorgeous hair work that a wider audience will still be able to watch at home (or with the team in the salon – make a night of it!).

For more information, head to lorealcolourtrophy.com Sophia HIlton

EDINBURGH-BASED SALON group Medusa is introducing staff access to financial advice as a result of the continuing increase in cost of living. Managing director Colin McAndrew (pictured, above) hopes the move will help any team member who needs support with balancing their books and with future planning. He said: “The next couple of years are going to be hard for us all, but when we come together and support one another great things happen.

I’m determined to reduce the impact that the rising cost of living will have on my team and my business.”

Tivoli Carvoeiro

MEDUSA TO GIVE STAFF FINANCIAL ADVISER ACCESS

Hub Network looks for bright future

MORE THAN 150 of Kao Salon Division’s exclusive business networking club members descended upon Portuguese shores for the fourth Hub Network event. Taking place across two days at the five-star Tivoli Carvoeiro Resort on the Algarve, guests enjoyed sun, sea and a seriously jam-packed line-up of motivational speakers, which included Holly Tucker MBE, Charles Marcus, and Vin of design duo Vin + Omi. On the business side, Hellen Ward of the Salon Employers Association spoke on futureproofing your salon, Sophia Hilton addressed salon workplace toxicity, and the NHBF’s Richard Lambert tackled the impending implementation of T Levels.

For more, visit creativeheadmag.com 23

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Mount Street salon

Mount Street salon

END OF AN ERA: NICKY CLARKE’S LONDON SALON CLOSES HE WAS THE KING OF THE CELEBRITY CUT, BUT COVID-19 AND RISING RENTS HAVE FORCED NICKY CLARKE TO CLOSE HIS LEGENDARY MAYFAIR BUSINESS. CREATIVE HEAD LOOKS BACK AT ONE OF LONDON’S MOST EXCITING SALONS

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Nicky receiving an OBE in 2008 George Michael and Sophie Dahl with Nicky

Nicky with Sarah, Duchess of York, opening the salon in 1991

Nicky and Lesley Clarke Nicky and Miranda Richardson

DID YOU NOTICE that when Fergie cut the ribbon on Nicky Clarke’s Mayfair salon back in 1991, she was sporting the best haircut she’d ever had? Nicky may have had a keen eye for publicity, but he’s also a very good hairdresser.

The salon, originally located on Mount Street (it later moved to Carlos Place) grew out of a life-changing partnership: Nicky, thriving as a successful hairstylist and having worked with Leonard and then at John Frieda; and his then partner Lesley, an international fashion designer widely credited as the brains behind Nicky’s flair. Fittingly for a couple for whom celebrity was going to be a lifelong feature, they had met through David Van Day – one half of singing duo Dollar – whom Lesley was dating at the time in 1982. The other half of Dollar, Theresa Bazar, had her hair cut by Nicky.

When Nicky lost his job at John Frieda, it was Lesley who came up with a rescue plan and set about finding a salon so that Nicky could branch out on his own. “We wanted to create something ridiculously lovely,” says Nicky. “We wanted it to look Ralph Lauren-y, Versace-y, completely unlike all the minimalist salons of the time.”

What they lacked in funds (it required a £20,000 loan to secure the premises at “the wrong end” of Berkeley Square), they made up for in imagination – and a whole lot of luck.

A friend with an upmarket antique store needed to free up some space and kitted out the salon with more than £1 million-worth of furniture. There were carpets, rugs – in a hairdressers! – and Louis Vuitton trunks scattered around.

The day of the official opening, Nicky was at the Palace doing Sarah Ferguson’s hair – she said she might drop by later, but

there were no guarantees. In fact, 785 people turned up for the opening party, a crush of celebrities that warranted a three-page extravaganza in the Daily Express. And Fergie did indeed show up – a red ribbon was hastily found and, in the absence of any suitable scissors, a Swiss Army knife did the official job. As the paparazzi bulbs flashed, the world’s most famous salon was born.

Armed with his scissors and a VIP room with a secret entrance, Nicky swiftly acquired a high society clientele, cutting his way through a celebrity Rolodex of the 1980s and 1990s: Princess Diana (again, thanks to Fergie), Elizabeth Taylor, Margaret Thatcher, David Bowie, Gwyneth Paltrow, Naomi Campbell and Brad Pitt, to name a few.

Such was Nicky’s power with the A-listers that when he wanted a gloriously seductive voice to greet clients on their answerphone, he asked Joanna Lumley – and she obliged.

His team included friends from the session circuit, names such as Ayo Laguda, Ray Allington and Guido, who amplified the salon’s elite, sexy, high-fashion edge. Leather-clad Nicky was Britain’s most sought-after – and expensive – hairdresser, charging £500 for a haircut, his hands insured for £1 million, and the boss of a salon that was permanently fully booked 12 weeks ahead.

Now, a combination of lockdowns, rising rents and diminishing footfall have forced Nicky to close the salon, once again creating a flurry of publicity. “‘We created something fantastic, and I probably could have kept going and made it work,” he says, “but I never wanted to just ‘make it work’. If it couldn’t be fun and fabulous, it was time to bring it to an end.”

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ALFAPARF Milano’s Semi Di Lino shampoos and conditioners are now available in handy duo sets. Clients can choose from Curl, Volume and Smooth lines.

RRP from £27 alfaparfmilano.com

Authentic Beauty Concept is collaborating with Berlin-based fashion label EDITED on a limited-edition scrunchie collection for the summer.

They’re made from 100 per cent recycled polyester; stylish and guilt-free!

RRP £15

authenticbeautyconcept.com

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£149.99

XG Coversmart from Paul Mitchell Professional Hair Color lets you nail complete grey coverage with pre-blended tubes of 17 shades, making it easy to deliver long-lasting root coverage that looks believable.

In-salon service salon-success.co.uk

The Pulp Riot Liquid Demi range delivers high-speed toning in as little as 20 minutes, with each tube giving you up to nine uses.

There are five new shades to play with on level 10 bases – gold, violet, ash, natural/gold and natural.

Time is of the essence, so Megix10 from Mowan has your back. It takes just 10 minutes to cover grey and has an astonishing range of 86 shades to choose from.

This clever time-saver is low in ammonia and contains KeraVeg18, which helps maintain hair integrity, boosts shine and helps colour last longer.

In-salon service bluskybrands.co.uk

In-salon service lorealpartnershop.com/uk

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STOCK IT!

LAUNCHES AND INNOVATIONS READY TO HIT YOUR SALON SHELVES

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Want to experienc e Augmented Co lor Reality? That’s Revlonissimo Co what’s on offer wi lorsmetique colou th the revamped r line, thanks to its KER-HA Complex vibrant colour alo ngside condition . We’re talking and shine – look out for new shad es, too!

In-salon service revlonproshop.com

Sun’s out, fun’s about! Ensure your clients are fully prepped with this fab trio from Schwarzkopf Professional’s Bonacure Clean Performace Sun Protect range. The handy bag contains a three-in-one scalp, hair and body cleanse, two-in-one treatment and the 10-in-one summer fluid, packed with shea butter and coconut oil.

RRP £24

schwarzkopfpro.com

More salons are becoming one-stop shop beauty destinations, and with Oribe you can offer luxe lovelies for the rest of the body as well as hair. The Replenishing Body Wash and Restorative Body Crème come in two new scents, Desertland and Valley of Flowers, with new packaging made from sustainable materials, too. There’s also the return of the super-nurturing Balmessence Lip Treatment in a new stick format and an updated vegan formula.

RRP from £31

An oil-absorbing, textur ising spray that provides a long-lasting hold and a matte look, American Crew’s Matte Clay Spray helps control frizz, add thickness, and enhance natural waves .

RRP £16.45

revlonproshop.com

oribe.com

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COLOUR VISION

HOW ARE YOU PUSHING YOURSELF THIS MONTH? FROM COMPETITIONS, TRYING NEW TECHNIQUES, OR EVEN IMPLEMENTING BUSINESS-BOOSTING SUPPORT, WELLA PROFESSIONALS HAS YOU COVERED IN ASSOCIATION WITH

COUNTING DOWN

SCAN HERE TO FIND OUT MORE ABOUT WELLA TRENDVISION AWARD 2022!

There are just two weeks left until entries close for this year’s Wella TrendVision Award – will this be your year? Win or lose, entering TrendVision gives you an incredible experience and shares key lessons, which you can take back to the salon to grow and build your clientele. There are four categories to choose from, with two shining a spotlight on colour: Colour Artist: Create a glossy, multi-dimensional, and healthy-looking colour finish. Judges are looking for a premium, high-end colour finish that will have huge consumer appeal.

Colour Specialist: Beautiful and healthy-looking colour that showcases your mastery of blonding and toning. From frosty finishes to golden hues, how will you impress the judges and display your skills?

Entries close at 5pm on 14 June. Visit wella.co.uk/ trendvision and follow @WellaHairUKI for updates

FORMULA FOR SUCCESS JAMES EARNSHAW, WELLA PROFESSIONALS DIGITAL AMBASSADOR (@JHAIR_STYLIST)

This #MapleGlow look is all about enhancing and transforming curls. Mix and apply Formula A to the root area and develop for 10 minutes under heat to speed up the process. Then it’s time for the Shinefinity Balancing Glaze. Apply Formula B to the ends and develop for 20 minutes. Rinse and shampoo with weDo/ Professional Rich and Repair Shampoo, then apply INVIGO Post Color Treatment for five minutes.”

View the Wella Education Book for more learning opportunities at wella.com/educationbook

FORMULAS FORMULA A: 45g 5/43 Illumina Color, 45ml 4% Welloxon Perfect Developer FORMULA B: 60g 07/34 Shinefinity, 60ml Shinefinity Bottle Activator 28

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CREATIVE HEAD

17/05/2022 09:36

CR EATIV E HE AD AD VE RT OR IA L

SHELFIE TIME Color Fresh Masks are a must-have for retail.

I can relax knowing clients can effortlessly top-up their colour at home, helping our work to look flawless between salon visits. We also offer a Color Fresh Mask service as an upgrade to blow-dry services, converting every single client to a colour client!”

FERGAL DOYLE, FERGAL DOYLE HAIR @FERGALDOYLEHAIR

WHY I’M WELLA

Wella just gets it. It understands the power of reviews and is keen to bring advanced tools to salon owners. That’s why it has invested in salonspy subscriptions for its national and key accounts, covering fees for the next two years – an amazing gesture of support.

“These salons can now extract key information from every review, including KPI accountability, education opportunities and even recurring trends within the reviews.

“Data is power, and by sharing national insights about what salon clients do and don’t like, Wella can help its salons to deliver that five-star experience.”

ADAM THOMAS, SALONSPY @SALONSPY

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREER-MAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange WellaUKI CREATIVE HEAD

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17/05/2022 09:37

NEW

colour glaze SHINE YOU CAN FEEL

ZERO LIFT, ZERO DAMAGE TRUE–TO–TONE RELIABLE COLOUR RESULTS NO–DRIP GEL CREAM BALANCED pH TECHNOLOGY CLEAN FORMULA* SUSTAINABLE PACKAGING

SCAN TO LEARN MORE @WellaHairUKI | #WellaColour | uk.wella.professionalstore.com *For more information visit our Wella Professionals Shinefinity Webpage

THE PLACES

NEW SPACES, FRESH LOOKS AND LOCATIONS TO HELP YOU WORK BETTER 5 ON THE SQUARE, CHELTENHAM @5ONTHESQUARE

Following a management buyout, Sara Rigby-Holmes wanted a fresh brand and a fresh look for her Cheltenham salon. The new name, 5 On The Square, celebrates its 20-year history on Cheltenham’s illustrious Imperial Square. It’s also a nod to the level of customer experience, inspired by the five-star hotels of London where Sara worked in her previous career with the Savoy Group. The décor channels luxury and escapism, a fresh and exciting update that reflects Sara’s focus on the future. Clients entering the four storey Regency townhouse will encounter a hotel-style lounge, and a colour scheme that’s pastel light and airy, packed with plants on floating shelves to encourage a feeling of calm. There’s a beautiful art piece called Stolen Moments commissioned from artist Ann Generlich, alongside a relaxing hair spa to help guests truly unwind. “It’s the experience, the little touches,” says Sara. “It really is a destination.”

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CREATIVE HEAD

17/05/2022 09:38

SALT, DALSTON

@SALTSALONLONDON This Bumble and bumble salon has relocated to Stamford Works, a former office of a 19th century paper mill in East London that boasts a private roof terrace space.

CREATIVE HEAD

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NEVILLE HAIR & BEAUTY, KNIGHTSBRIDGE

@NEVILLEHAIRANDBEAUTYOFFICIAL There’s a new blow-dry bar at this West London favourite, showcasing the skills of the team and the difference between hair done at home and hair styled by salon professionals.

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17/05/2022 09:39

24/7

A DAY OF WORK/LIFE BALANCE FOR CELEBRITY STYLIST JAY BIRMINGHAM @JAYBIRMINGHAM_

I GET UP AT… As early as 4AM on a workday and about 7:30AM on a normal day.

MY WORK WARDROBE CONSISTS OF… A fitted, smartish top and baggy trousers to match. I’m always in chunky trainers to give me some height for doing hair and for comfort, too.

MY JOB ENTAILS… Session styling, shoots, red carpet glam, working with brands, and much more.

I GOT HERE BY… Hard work and an incredibly high standard of training starting out at Nicky Clarke.

MY DAY CONSISTS OF… No two days are the same for me. Most freelance session stylists will understand.

One day I could be working with a celeb for the BAFTA red carpet, and the next day flying abroad to shoot a campaign.

EVERY DAY I VISIT… Gmail – It’s vital that the first thing I look at is my emails to check my call times and any last-minute changes.

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clients. When I’m booked on creative shoots this means I always have plenty of ideas. I’m always planning my next step in my career and business as well.

MY SPOTIFY PLAYLIST INCLUDES… Mainly music from the ’90s, a mix of house classics and old school R&B. WHEN I GET STRESSED I… Go for a walk on my own. I like to get up early on my day off after a tough week, get coffee or a smoothie and just walk around to clear my head.

WHEN I GET STUCK I… The first thing I do is call my PR, Alison Jameson, to chat things through.

THE HABIT I NEED TO BREAK IS… Staying up too late.

THE MISTAKE I LEARNT THE MOST FROM… Blending personal life with my work life too much. It’s good to keep a nice balance.

THE ADVICE I’M GLAD I IGNORED… Somebody I look up to once told me to say yes to every job and I’m glad I didn’t listen. Instead I created a career based on what I love. It can pay off to say no to opportunities that don’t work for you and your goals.

MY FAVOURITE WORK TOOL IS… The Beauty Works Waver.

MY INBOX LOOKS LIKE… A lot of unread messages, let’s just say that. I’m sorry…

MY DAILY FUEL IS… My morning shake – I make it with vegan protein powder, fresh ginger, a handful of frozen berries, peanut butter, flax seeds, then blend up with coconut milk and ice. This gives me some of the goodness I need to fuel my day.

MY BIGGEST INDULGENCE IS… I definitely eat too much hummus. I could eat an entire tub.

I’M ALWAYS PLANNING… Different hair looks for my celebrity

I DECOMPRESS BY… Having a sauna and swim in the spa at my apartment block.

Instagram – I love it. I often take outfi t as well as styling and trend inspiration from there. It’s a great way to stay connected to friends and the industry.

AFTER WORK… Depending on the wrap time that day, I like to cook a fresh meal for dinner and chill with a friend.

Apple News – I like to have a quick look at Apple News. Keeping up-to-date with current affairs is key and I love the easyto-use news app on my phone.

CREATIVE HEAD

19/05/2022 12:30

THE FACES

“What would Alex Ferris do?”

THE PEOPLE IN ACTION

Alex Ferris, founder of AF Hair Extensions in Bradford, shares her recent experience of a troublesome client

Nightmare clients cause so much stress and anxiety. Sometimes you just know at the consultation, that gut feeling that something is not quite right, and you start to think that perhaps you don’t want this client…

I had a client consultation recently that made me anxious. Walking in with 20-inch length fine black hair, the client requested Remi Cachet Platinum Blonde Mini Tips to be applied around her hairline in strips of about four bonds then a gap before repeating the colour. She liked to wear her hair up in a tight bun all the time and wanted to see the stripes of colour at the back. This went against everything I had trained in as an extension expert. I explained that the hair would be ‘stripey’ in colour and texture and suggested an alternative root stretch colour and an application method in rows that would be better for her fine hair, so that it would blend and lie correctly, even when wearing the hair up. She became aggressive and argumentative, and I tried to explain to her that even if she had it before it was not something I recommend and would not be comfortable doing. Having quoted based on my recommendation, the client left saying she would PayPal the deposit for the appointment that evening.

I honestly thought it was a wind up. As soon as she had left I knew I needed to just say no. You can tell if someone is having a bad day, or if they are just plain awful. So, I spent the next few anxious hours trying to find the right words to be clear that we would not meet her expectations. Always be polite but firm and explain your reasons clearly. I personally refund any consultation fee as a gesture of goodwill. And the really tough one? Don’t be afraid of a bad review. If you do receive one, acknowledge them with a polite reply and your audience should see through their comments. @AlexFHairExtensions

WHAT MADE ME GINA CONWAY

Gina Conway Salons and Spas @gina_conway_aveda I COME FROM California and am a selfconfessed tree hugger. My mum always used to say: “Know better, do better,” and that is what has driven me to strive for a better, greener, cleaner world. I spent my youth traipsing through forests looking for plants to eat, and to smell, and being environmentally conscious. I believe in fl ower power, but I’m also a city lover – I guess you could say I’m a little bit country and a little bit rock and roll!

After starting my career in San Francisco, I moved to London and I wanted to bring the California sunshine and

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renowned American customer service to the city I quickly called home. Now, with a chain of fi ve salons across London and the south east, I feel proud of what I have achieved. I’m now Aveda’s Sustainability Ambassador for the UK but I have only just scratched the surface – there is still so much more to do. When I look at sustainability it’s about how we’re impacting the earth – put simply, are we hurting it (with the continued use of plastics, for example) or are we helping it?

Everything we do leaves a carbon footprint, but it’s critical every one of us is doing our best to minimise this is.

Being ‘green’ is a responsibility. It’s important that salon owners are more mindful of their responsibilities towards cleaner, more sustainable business practices. I understand that it can be hard to change your methods and processes overnight, but just because something’s not broken doesn’t mean it can’t be fi xed.

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19/05/2022 10:06

NHBF to shine with new hair and beauty podcast The NHBF has launched a new podcast hosted by Creative HEAD’s 2021 It List Entrepreneur winner, Brooke Evans of BE Ironbridge.

The Shine On podcast is designed to appeal to employers and employees alike to showcase how they can grow their salon or barber shop, how to find the perfect team and how to deliver the best experience for clients.

You can listen to Shine On at all leading podcast platforms, including Spotify, Apple Podcasts, and Google Podcasts

SEARCH IS ON FOR 2022 TOP 100 INFLUENCERS The NHBF is starting the hunt for its ‘Hair & Beauty industry – Top 100 Influencers’ for 2022. Its aim is to recognise those in the industry who influence, educate and innovate the sector through their social media channels, and follows on from a successful launch last year. Want to nominate someone?

You’ll be able to soon. For more information visit nhbf.co.uk/top-100-influencers

INTEREST RATES RISE AGAIN

CY THE BANK OF ENGLAND'S MONETARY POLI BY S RATE EST INTER D EASE INCR EE COMMITT , 0.25 PERCENTAGE POINTS TO 1 PER CENT TO BID A IN , 2009 E SINC L LEVE EST THE HIGH HIGH CURTAIL INFLATION, WHICH HIT A 40-YEAR APRIL TO THS MON 12 THE IN CENT OF 9 PER

REPORT OFFERS WARNING ON INDUSTRY’S NEXT GENERATION The NHBF is calling on the entire hair and beauty industry to pull together to tackle a 'perfect storm’ of issues that have been raised by a new report commissioned by the NHBF from Pragmatix Advisory.

The study, entitled ‘Careers at the Cutting Edge’, identifies myriad issues that have converged to threaten the stream of young talent joining the industry and create skills and major recruitment problems. These include a fall in the number of apprentices coming into the industry in the past five years, due to 16-year-olds and 17-year-olds having to stay at school; the rise in self-employment, meaning fewer employers to take on apprentices; and lower levels of funding. If current trends continue, the report forecasts that there will be fewer than 3,400 hair and beauty apprentices in the UK by 2025, a decline of 51 per cent on today.

Richard Lambert, NHBF chief executive, said: “Individually many of these issues have been around for a long time and so aren’t any surprise, but the report provides the evidence and statistics to show the true extent of the problem.”

Read the full findings at nhbf.co.uk.

Signs of hope in State of the Industry survey The NHBF’s quarterly State of the Industry survey has seen some promising signs of recovery following a difficult winter for salon businesses. Of the 913 responses between 29 March and 6 April, 44 per cent of salons are breaking even, with 30 per cent making a small or good profit, up from just 19 per cent in January. About 27 per cent reported either making a small or substantial loss, an improvement on the 40 per cent who reported losses in January.

However, recruitment intentions remain static. In the next three months, 17 per cent are certain or likely to take on new staff, up slightly from 15 per cent in January, but down from 27 per cent in September, when confidence was higher all round. Following on from the findings, the NHBF welcomed further government support that has been made available through a business rates discount, extension of the recovery loan scheme, the Additional Restrictions Grants (ARG) and other grants across the nations, including the Close Contact fund in Scotland. Read the full report at nhbf.co.uk

To find out more information and how to join the NHBF, call 01234 831 965 or visit nhbf.co.uk

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CREATIVE HEAD

19/05/2022 12:31

CR EATIV E HE AD AD VE RT OR IA L Fresha founders William Zeqiri and Nick Miller

THE PRICE IS RIGHT

SAY GOODBYE TO EXPENSIVE SOFTWARE SUBSCRIPTIONS AND HELLO TO FREE SERVICES FROM FRESHA IN A WORLD of increasing prices, inflationary pressures and rising energy costs, managing your spend is vital for your salon business to survive and flourish, while minimising the need to pass on increases to your clients.

There’s one way to both reduce your outgoings AND protect your income: join or switch to Fresha.

It’s 100 per cent subscription-free with a wide range of free-to-use features, along with some optional paid-for features that you can use as and when you want them.

“Many hair and beauty businesses are paying subscription fees for salon software, but this is not necessary,” says Fresha chief executive and founder, William Zeqiri. “Fresha is subscription-free and it gives salon businesses the most advanced software with a wide range of free-to-use-features. Fresha has made subscription fees for salon software a thing of the past.”

More than 60,000 salon businesses and 200,000 hair, beauty and wellness professionals use Fresha to keep their business on track and growing. From the expected calendar management, bookings and marketing campaigns to rewarding client loyalty, protecting incomes with no-show and late cancellation policies and the new deposits feature, Fresha is the ideal support structure for salon businesses.

Backed by New-York based equity firm General Atlantic – supporters of tech giants including Facebook, Snapchat and Airbnb – along with separate investors including global beauty entrepreneur Huda Kattan, Fresha’s full of big ideas to give you the best platform for growth.

Co-founder Nick Miller explains how this has allowed them to grow: “We’ve introduced new and innovative features that make Fresha even more integral to the running of our partners’ businesses. Salons only pay only when they generate and receive revenue from services and sales; this model enables us to give them the software for free, with optional premium features.” ✓ FREE unlimited bookings, staff members, and locations ✓ FREE unlimited client and staff notifications ✓ FREE unlimited Point of Sale used to track sales ✓ FREE unlimited product inventory to order stock ✓ FREE unlimited reporting to track business performance ✓ FREE apps for mobile, tablets, and desktop devices ✓ FREE client forms and reviews ✓ NEW Fresha Store e-commerce feature ✓ NEW Deposits feature to protect your business from no-show and late cancellations ✓ NEW Calendar syncing feature

STRAP YOURSELVES IN, FRESHA AND ITS PARTNERS ARE SET TO GO STRATOSPHERIC! JOIN FRESHA FOR FREE AT FRESHA.COM/FOR-BUSINESS CREATIVE HEAD

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17/05/2022 09:40

MISSION CONTROL PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest Salon Software and the Creative HEAD Reader Panel*

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL

HOW DO YOU COMPARE? How was business in April compared with March?

DOWN 20%

UP 80%

How was business in April 2022 compared with April 2021?

6.4%

UP 30%

SAME 40%

AVERAGE CLIENT SPEND

£54.34

DOWN 30%

THE MISSION: GETTING THE PRICES RIGHT

90%

of salons have revised their prices in the past 12 months

60%

of salons do not offer any kind of discount

30%

of salons charge by time and a further 40% are actively considering it

“We haven’t had clients comment on price increases as we give both notice and the reasons why. Our clients know we are honest and always offer value, that we’re not just increasing prices to make more profit”

PRICING: DO YOUR CLIENTS EVEN CARE? After a turbulent few years of national lockdowns, and with the current rise in inflation and increases in costs, it’s no surprise salon owners may be hesitant to review their pricing. After all, how will it impact client retention and growth?

A recent study by Phorest looked at more than 1,300 salon customers across nine countries and asked the question: does price really matter? The results showed that a salon’s reputation and referrals matter much more than price.

To be precise, just 32 per cent of clients are drawn to a salon due to price, compared with 52 per cent drawn in by referrals and 36 per cent by reputation.

Listening to what consumers want, expect, and how they behave, is key to understanding your next business opportunity. It’s clear that price matters, but it’s not a deal breaker. What does this mean for you? You can review your pricing structure as long as you continue to address what’s important to your customer base, such as your reputation.

Having the right marketing tools in place will help you give your customers what they want. Are you gathering valuable reviews and feedback after each appointment? Are you pushing those fourand five-star reviews to your Google shop window? Are you responding to reviews both good and bad? It’s clear that you should and with Phorest you can do just that at a click of a button, fully integrated into your salon software. All-in-one so that you can identify your next business opportunity to keep client retention high and your client base growing.

*Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

ONCE UPON A TIME, a salon’s pricing strategy went something like this: walk along the high street. Note down the prices of rival salons. Undercut them a touch to win clients. Job done. But there was no consideration of what each appointment cost the salon, and whether those prices were actually covering all the costs that salon had to manage – rent, wages, tax, stock… Now, with the rising costs of just about everything, you might be nervous about raising your prices, even if you haven’t done it in the past year or two. How are you facing that challenge head on? And would a price rise really send clients scuttling to a rival?

Abigail Walsh is demand generation manager at Phorest Salon Software UK & Ireland.

Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

LEAH DURRANT, LEAH DURRANT HAIR 38

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CREATIVE HEAD

17/05/2022 11:19

CLUB

SIGN UP NOW AND RECEIVE A MEGIX10 TRIAL PACK, WORTH

£50

*

FOR JUST

£10

YOU’LL GET • 10 issues of Creative HEAD

magazine delivered to your door

• Exclusive ticket prices for Creative HEAD events***

• Exclusive competitions and prizes

• Free product samples from leading professional brands

039_ClubJune.indd 1

The first 20 new Creative HEAD Club members will receive a Mowan Megix10 trial pack,** which includes 10 Megix10 shades, four cream developers, two Megix Lift 9 sachets, a wall chart and a technical book.

Megix10 is a brand-new and innovative experience for professional hair colour. It offers superior hair colour in just 10 minutes, without compromising on performance. It features 86 shades, is low in ammonia and contains KeraVeg18 to hair maintain shine and colour for longer.

Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a Pure Shades Intro Pack from Mowan, worth £195. Pure Shades offers a range of intense and vibrant colours for creative expression that are ammonia- and paraben-free.

The pack contains 12 shades, a range of shampoos, conditioners and more.

For more information, visit mowan.it/megix10-united-kingdom

*For the first 20 new members to sign up between 1 June and 30 June 2022. Subject to availability, no cash equivalent will be offered. **Trial pack contents to be determined by Mowan, may not include products shown. ***Selected events only, for more details contact events@alfol.co.uk

ubscribe /s m o .c g a m d a e creativeh

17/05/2022 09:41

LEAN, CLEAN AND GREEN RECYCLING AND TECH CHOICES TO HELP YOU TAKE THE NEXT STEP TO SUSTAINABILITY FROM OUR CONTRIBUTING EDITORS Want to reduce your carbon footprint?

Anne Veck and Keith Mellen, our Most Wanted Sustainability Heroes of 2021, are here with advice. Meanwhile, download their free Salon Re:Source guide at creativeheadmag.com RECYCLE METAL Foiled again!

Reduce waste by getting your team to cut foils to size, depending on hair length. You should also see if you can get your foils and colour tubes recycled – ask your local council, or try Green Salon Collective, Salon Sustainability or local recycling companies.

If recycling isn’t an option, consider switching to sustainable hair foils from Paper Not Foil. Plastic meche and foam wraps are reusable but not biodegradable nor easily recycled.

Green Salon Collective argue that aluminium foils are more sustainable than the mineral-based Paper Not Foil, but the pros and cons are complicated, especially when you take into account the impact of bauxite (a source of aluminium) mining on biodiversity and indigenous people’s human rights.

Your choice!

BE CONSCIOUS OF CARD AND PAPER Close the circle If you need to print, search out a sustainable printer. We recommend Seacourt – a carbon positive, closed circle card and paper, water-free printers. Ashley House, Hatchprint and Sustainable Print are also good.

TECH CHOICES Green talk Change your broadband and telephone to carbon neutral, if it’s available in your area. Try Cerberus Net Zero Broadband, although this is based on offsetting, rather than using actual green energy. Another option is Green ISP. For sustainable mobile phone providers, look at Phone Co-op or Ecotalk + RSPB, which invests 100 per cent of its profits into nature and is powered by green energy from Ecotricity.

If you need a new phone, buy a refurbished one, which will also save you money. There are lots to choose from, but if you’re into DIY check out ifixit.com to repair it yourself.

If you really must have a brand new phone, a 2021 survey concluded that the most sustainable and ethical smartphones were made by Fairphone and Teracube – although in 2017 Greenpeace stated that Apple led the technology field in environmental performance.

Finally, change your website hosting provider to one that runs on clean energy. You’ll find a list of providers at thegreenwebfoundation.org.

Digital tech is a small part of your salon’s CO2 emissions, but every little counts!

BIKE2WORK

THIS GOVERNMENT SCHEME OFFERS EMPLOYEES THE CHANCE TO SAVE UP TO 42 PER CENT ON THE COST OF BICYCLES AND EQUIPMENT – REDUCING POLLUTION, AND PROMOTING HEALTHIER LIFESTYLE SAVINGS ARE MADE THROUGH S. THE TAX PAYROL VISIT BIKE2WORKSCHEME.CO.U L. K

NEXT MONTH: SPREAD THE WORD – WHY EDUCATION IS THE NAME OF THE GAME MEANWHILE, HEAD TO CREATIVEHEADMAG.COM/BUSINESS FOR MORE HINTS AND TIPS FROM ANNE AND KEITH AND TO FIND THEIR SALON RE:SOURCE TOOLKIT IN FULL 40

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CREATIVE HEAD

17/05/2022 11:34

Live it fully!

,

,

It’s time to getting back to living life to the fullest, with the safe and gentle colors we want.

With ALFAPARF Milano Professional you can offer a vegan colour system with 360° tone-on-tone performance, with patented technology based on arginine. Thanks to the 100 shades available with cream or liquid texture, you can satisfy all of your client’s needs. alfaparfmilanopro.com

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@alfaparfmilanouki

MIX 1:2

FREE FROM: ammonia, MEA, silicones

17/05/2022 10:43

BE THEIR EVERYTHING THE PRESSURE IS ON TO OFFER YOUR CLIENTS MORE CHOICE, MORE INNOVATION, MORE THAN JUST CUT AND COLOUR. ENVELOP YOUR GUESTS IN THE LUXURY LIFESTYLE THEY LONG TO EMBRACE WITH ORIBE

FROM THE EXPLOSION of internet retail to the pandemic’s shifting of priorities, clients are more selective than ever. Many are having fewer in-person retail experiences, visiting the high street less often, so when they’re in your space you need to give them a breadth of choice to pique their interest and ensure they’re enjoying an experience and a service they just wouldn’t find at your local rival…

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Oribe has been ahead of this evolving consumer trend for years, developing lifestyle products to support and enhance its boutique hair ranges, without ever having to compromise on its promise of luxury and performance.

With its latest launches, you too can entice clients with topto-toe holistic offerings, winning an income boost and a greater loyalty from your guests.

CREATIVE HEAD

17/05/2022 09:42

CR EATIV E HE AD AD VE RT OR IA L

THE ESSENCE OF LUXURY

Hair is intrinsically linked to beauty. Imagine your clients carrying around a little piece of luxury with them wherever they go, seeing the Oribe name every time they have that in their hand? With each swipe of the hydrating Oribe Balmessence Lip Treatment, they’ll be reminded of that five-star experience that you and Oribe delivered together.

A nourishing lip treatment now in a stick format, Oribe Balmessence has been revamped with an updated vegan formula and leaves a satin finish alongside an uplifting kiss of lemon and mint scent. Its gender-inclusive appeal means all of your guests will want to soften, smooth and protect against damage from the elements. And it looks good too, the kind of beauty essential that’s made to be looked at and talked about. The unique raised diamond texture on the case draws inspiration from vintage lighters made by luxury jewellery houses in the early 1900s.

LET YOUR BODY TALK

The pandemic really shone a spotlight on self-care and consumers are now taking more time to luxuriate in their beauty routines. Using Oribe body lines can become an essential and personal ritual at home. New right now, two additional fragrances of the Replenishing Body Wash and the Restorative Body Crème give your clients a more sensual escape from the day, allowing them to truly luxuriate in those ‘me moments’.

A pearlescent cleanser to gently nourish and leave skin touchably soft, Replenishing Body Wash is rich in fatty acids that lock in hydration for long-lasting smoothness, while carrot root extract helps brighten and improve skin tone. Restorative Body Crème is indulgent, rich, and has a divine fragrance and intense hydration thanks to its blend of oils and shea butter to replenish lost moisture, while skincare favourite hyaluronic acid rejuvenates skin with a healthy glow.

The scents are uplifting, showcasing that next-level beauty experience for which Oribe is renowned. Desertland and Valley of Flowers join the existing Côte D’Azur scent, perfectly paired to carry your clients away from their every day. The jewel-toned bottles, a stunning addition to any shelf (and Instagram feed), also incorporate sustainable materials inspired by glass fragrance bottles. They are refillable, 100 per cent recyclable and made using 100 per cent PCR plastic. Even the pumps have been carefully considered, created using a mono-material to help recycling efforts.

Be daring, be different, be the hair and beauty destination that delivers. Ensure you entice clients back again and again, helping them to carve out those precious personal moments that matter. It’s all possible with Oribe.

FOR MORE INFORMATION, CALL 03301 239530 OR EMAIL UKFEEDBACK@KAO.COM. SEE THE FULL ORIBE LINE-UP AT ORIBE.COM CREATIVE HEAD

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17/05/2022 09:42

POWER SURGE! ELECTRIC – THE EXCITING BRITISH BRAND THAT’S CHANGING THE HAIRDRESSING LANDSCAPE WITH HAND-CRAFTED PRODUCTS, CUTTING-EDGE EDUCATION AND CONTEMPORARY WORKSPACES – CONTINUES TO INNOVATE. CURRENT WORKS BY ELECTRIC, A NEW CREATIVE MEMBERS CLUB FOR INDEPENDENT STYLISTS, OPENS IN OXFORD THIS JULY, WITH MORE STUDIOS AND EVENT SPACES TO FOLLOW IN THE UK AND US NEXT YEAR

“We believe it is our job to help people on their journey to achieve their career objectives. With an increased need for flexibility as hairdressers grow more independent, Current Works, our shared workspace concept, will provide the ultimate platform and workspace for leading independent hairdressers” MARK WOOLLEY, CHIEF EXECUTIVE AND FOUNDER OF ELECTRIC 44

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CREATIVE HEAD

17/05/2022 09:43

CR EATIV E HE AD AD VE RT OR IA L CREATIVE HEAD

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17/05/2022 09:44

FREELANCING

It’s about freedom and flexibility, with opportunities to boost pay, work/life balance and creative challenges. No wonder thousands of hair stylists are enjoying the thrill of choosing their schedule, the type of work they do – and where they work.

And it doesn’t get any more exciting than at Electric, the innovation brand that’s changing the freelancing landscape with new workspaces, incredible facilities and a host of interesting colleagues to bounce off.

At the forefront there’s Electric Space, a five-storey town house in central London that’s home to a melting pot of hairdressers, film-makers, photographers, make-up artists, art directors and more. Members have access to 30 salon chairs and VIP spaces with high ceilings and natural light, as well as a private cinema and screening room, a fully equipped photographic and film studio, club rooms for meetings, a juice bar, event spaces and an onsite concierge team and technical store. All this, as well as monthly networking events, education and career development featuring a series of high-profile guest artists and inspirational speakers – all available for use on-demand, payable by the day. What could be easier?

And the revolution continues. Coming soon – 1 July, to be exact – is Current Works by Electric, a new shared creative members club in Oxford boasting a bar, studio space and film club for leading hairdressers and other creatives. A new Electric Space will follow in the US in the next 18 months – most likely in Los Angeles – and from early next year, Electric Space and Current Works members will be able to visit, use, and stay at Falmer Court, a sprawling English country estate nestled in the beautiful Sussex Downs that will provide access to studios, unique event spaces, accommodation and retreats.

Memberships to Electric Space and Current Works are open now, via invitation and audition, but make sure you apply soon as numbers are limited, and – unsurprisingly – going fast!

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CREATIVE HEAD

19/05/2022 10:08

CR EATIV E HE AD AD VE RT OR IA L

BECOME A MEMBER OF ELECTRIC SPACE/CURRENT WORKS AND YOU’LL ENJOY: • The chance to control your own destiny, while being part of a team • Unlimited earning potential • Flexible working hours • An inspirational setting for your clients • Expert support and advice • Collaborations with renowned stylists • Monthly networking events • In-house education and career development WANT A SLICE OF THE ELECTRIC ACTION? WE BET YOU DO! APPLICATIONS FOR MEMBERSHIP ARE OPEN NOW, EMAIL OLIVIA@ELECTRIC-HAIR.COM

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HUB

This is the Salon Smart HUB – the business support network for salon and barber shop hair professionals – powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris and Treatwell.

Over on the HUB we drop new content every month that aims to inform, inspire, and educate. Including…

Video talks Panel debates Reports Articles Podcasts And more!

Consider Salon Smart HUB as the business adviser you always wanted, for FREE and available 24/7!

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AVAILABLE NOW ON THE HUB

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Wedding season is looming: it’s time to make the most of it!

Here’s the rundown on how to boost your bridal business

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Honest mistakes and real salon LI VE solutions, all on our new HUB series. The second ‘F*%ked up – but fixed it!’ is revealed

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18/05/2022 10:14

NEW VIDEO SERIES EXPLORING HOW HAIRDRESSERS WORK, CREATE AND INSPIRE TOGETHER

EPISODE 1: OUR LIFE IN COLOUR

KEN PICTON + PAUL DENNISON

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COLLABORATOR STORIES IN PARTNERSHIP WITH

EPISODE 2: CHARACTER BUILDING IN BUSINESS

VAS MIKELLIDES + DARREN FOWLER

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Love is in the air! There are more weddings on the books than at any time since 1984, so there’s a huge opportunity for revenue. If you’ve always wanted a slice of this (wedding) cake, here’s…

Headmasters

How to build a brilliant bridal business

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Tabitha MacCurrach-Paine, image by Harry Michael Photography

Wedding planner Bridal work is all about the preparation.

Emotions are high, there are lots of people involved, and clients sometimes expect miracles. You need an action plan in place to try to manage the chaos.

It’s important to set the tone of your service from the get-go, says Neville Hair and Beauty owner, Elena Lavagni. “We want to make sure the bride feels at ease, so once we gauge her personality we pair her with the best stylist suited to her, in terms of skills but also nature.” Each prospective client gets an in-depth, complimentary consultation, with the opportunity to create a tailored haircare plan for the run up to the big day. “All our services are bespoke; it’s extremely difficult to offer one catch-all formula,” Elena adds.

Errol Douglas MBE and his Londonbased team also see each bride as a blank slate. “We have a fact sheet before the bride comes in with everything important for us to consider: the dress, the design and the fabrics, information on the venue…

It’s helpful for brides to know all this because it helps us with our pricing, too.

Never guesstimate,” he explains.

For some, pricing your services may mean full-day rates or by the hour – and for a set number of people. “I request a minimum of the bride plus three other people for peak months, with any others for an extra fee,” says Tabitha MacCurrach-Paine, winner of Wedding Hairstylist of the Year 2021 at The Wedding Industry Awards. “As you get busier you need to protect your potential earnings at peak times.”

“Always add on travel ex penses, dependent on where the ve is located. I base the char nue ge on my time at an hourly ra te; it’s important” KELLY HANKS

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In control Weddings can be all-consuming, and often take over your whole weekend, so Tabitha insists that all trials take place only at her home studio, on set days and at set times. “I learnt very early on there is the right client, the wrong client, and no client, and it’s better to have no client than the wrong client,” she says. “If a bride can’t make these days or times then sadly we aren’t a good match. It sounds tough, but to make your business work for you it’s crucial to have boundaries.”

Stylist and educator Zoe Cornwell agrees: “We need to be clear on our worth and set boundaries so we can give the best to our clients without burning out.” She charges per service, with a minimum spend in place for bookings, and a surcharge should she need an assistant for larger parties.

Timing is everything Ensure everything runs as smoothly as possible with impeccable prep and timekeeping. “The bride will have taken months or even years to plan the big day, it’s crucial she feels she can enjoy the process,” asserts Clare Hansford, Headmasters creative ambassador.

Salon owner and educator Gustav Fouche adds: “The key to a smooth wedding is all down to the preparation. What time is the ceremony? How many people will need their hair done on the day? Where are they getting ready? The list goes on.” He advises drawing up a styling timetable to agree on ahead of time and cross-reference with the other suppliers.

Your key contact should be the make-up artist, says Kelly Hanks, who was Wedding Hairstylist of the Year 2020. “You need to be in-sync with the running order for the bridal party so there’s no added stress about running behind or wanting the same person in the chair at the same time,” she says.

Simon Hill, owner of SESH Hairdressing, has built a thriving bridal business alongside his salon and has some key rules. He says: “Be professional from start to finish. Arrive early, use a side entrance to avoid trailing your kit through the venue, be smartly dressed, introduce yourself to suppliers and liaise with them. Do everything you can to make it run seamlessly.”

With so many plates spinning it’s vital that you have a plan to cover multiple scenarios, says Matrix ambassador Carol Ritchie. “Be focused and organised, and always allow for extra time either side of the wedding.

A checklist is essential, and it’s always helpful to contact the venue itself to see if there are any parking restrictions. Also I take an extra power extension lead and a fold-up chair just in case.”

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Terri Gilham, image by Sarah Capon Photography

Terri Gilham, image by Kerry Ann Duffy Photography

Best of both worlds Terri Gilham has built both a successful salon and bridal business that run in parallel. What’s her secret?

“Because I run a salon, my time out of it is different during the week versus at the weekend.

I have packages for weekends, with a minimum spend for a bride. It’s about maximising your money; you can fill a weekend day many times over.

“The trial is where it runs in-hand with the salon; you can see that a style looks amazing, but perhaps it would be better if the colour was brought up a little higher, or if some lighter pieces were added to see the texture. Then we can cross over the services and book that in the salon. Even without colour, clear gloss services are always great. The healthier the hair is, the nicer it is going to look on a wedding day, so we retail treatments such as Olaplex for brides to use at home.

“I try to keep my bridal team separate to my salon team, and I’ve trained them so we all have a similar style. You

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need specialist training because salon styling is completely different to bridal. You need a lot of texture and volume to prep the hair to last from 10AM to midnight. It’s got to survive long hours of being cuddled or thrown around on the dance floor. Styles are highly structured and detailed, it can be hard to unpick a style from just a picture – what is hair and what is padding? How much is the bride’s own hair? If you have no idea how to break it down it’s quite hard. Bridal hair is very fashion-led as well; every two or three years there’s a big shift in the styles everyone is asking for.

“I’ve got a cupboard full of bridal hair accessories, and there are retail opportunities from that. If the bride likes what I’ve put in her hair, then obviously I can source that and earn a bit of a commission.

I do the same with extensions – she might not want extensions after her wedding day so I often rent them out.”

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Zoe Cornwell

Practise, practise, practise While there are courses offered by most of the product houses, many stylists recommend seeking one-to-one training from bridal artists you admire. Tabitha MacCurrach-Paine tailors her training for each stylist, be it practical elements or the business side of things. “I’ve a young family, so I am also keen to offer guidance in finding the balance there,” she explains. “Try not to compare yourself with others; we all have different commitments and support behind the scenes. Find what is realistic for you and your work-life balance – that goes for training too.”

Kelly Hanks focuses on new techniques rather than specific styles, things that can save you time on a hectic wedding morning. “Having a mannequin head is okay to practice on, but you may have completely different hair types on a wedding morning. Knowing how to deal with every hair type, how to adapt each style to suit, is the really important part,” she insists.

For many clients, one look simply isn’t enough.

Gustav Fouche runs in-salon courses as well as education through Wella Professionals that teach you how to transition between looks for rapid changes throughout the day.

“The best skill we can have is communication,” says Zoe Cornwell. “When I started working I tried to be everything to everyone, and while my skills were varied, it wasn’t until I focused on my strengths that I really began to create from an authentic place and attract the right clients.”

Her education platform, The Vibe Education, focuses on simple bridal hairstyling that allows stylists to add their own flourishes.

Something old, something new…

When it comes to retail, it’s all about those long lengths – real or not. “We’ve all been there, being shown inspiration photos and getting a feeling of dread, trying to meet the bride’s expectations despite her own hair density or length,” says Lou Baldwin, owner of Baldwin & Co salon and a Remi Cachet super stylist. “Having experience in hair extensions is essential in these circumstances.”

For those seeking some sparkle, establish a connection with an accessories brand and enjoy a commission kickback. Jack Merrick-Thirlway, creative director of Neville Hair and Beauty, notes how they have curated a small accessories collection to retail in store. But it’s not just the accessories that should shine. “When we establish the haircare plan we include products to have onhand on the day, such as hairspray or high shine spray,” he adds.

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B ghd classic curl tong – for beachy waves and pre-curl prep for an updo.

B Beauty Works Wand – a must for Hollywood waves as it has a long barrel.

B BaByliss PRO Prima 3000 straightener – the best I have ever used. I use these for curling naturally curly hair for smoothness, and waving face framing sections so they are nice and soft.

B Grips, grips and more grips! I use Hair Tools for all my grips/pins, a mixture of two-inch and two-and-a-half-inch bobby pins, fine wavy grips for those finishing touches and classic French pins for creating structure.

B Clear elastics – amazing for keeping loose ends together.

B Bungee hooks – a must for big ponytails that are so popular.

B Padding – for creating gorgeous buns.

I use hair doughnuts and cut them into smaller pieces.

B Styling products – Schwarzkopf Professional’s OSiS range. A light hold and strong hold hairspray, a wet styling spray and a smoothing cream for controlling frizz and flyaways, and a texture spray for those boho looks. And one thing I could not be without is volume powder.

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“Bring heat mats to prot ec hotel or holiday cottage t furniture and small tow els to protect tables or backs of chairs!”

TABITHA MACCURRACHPAINE

Terri Gilham

What does Kelly Hanks keep in her kit?

It’s safe to say emotions are high with every bride. As with any hair work, being up-close and personal means being aware of more than just the hair.

“Make sure she’s eaten,” advises bridal and textured hair expert Cimone Cheveux. “Low energy levels can contribute to a bride not feeling herself.

I am also trained in Indian head massage, so if she is super-stressed, I will offer her a massage.”

“You become an expert in body language. Don’t be afraid to actually ask your bride how she’s feeling,” Tabitha advises. “Bubbliness can be masking nerves, or quietness could mean they are just deep in thought and don’t want to chat. Being open, honest and caring – making sure your bride feels comfortable in the chair – is important, so don’t be afraid to ask how she is feeling. Most likely the bride has gone from being tired, nervous, excited, and back to nervous again, so you’ll see waves of emotions and volume in the room.”

Zoe Cornwell, image by Lottie Topping Photography

Kelly Hanks, image by Jules Barron

Kitted out

Keep calm and carry on

FOR MORE BRIDAL CONTENT INCLUDING A STEP-BY-STEP UP-DO FROM BRIDAL EDUCATOR HEATHER ROBERTSON, VISIT CREATIVEHEADMAG.COM CREATIVE HEAD

19/05/2022 10:10

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Get the inside scoop on our four fabulous artists, along with tonnes of tips and tricks, as we go behind the scenes at The Coterie: In Session

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Press play on the second instalment of our video series ‘Collaborator Stories’. Enjoy inspiration and insight from Vas Mikellides and Darren Fowler of Fowler35

Set your reminders and turn on your @creativeheadmag notifications – we’ll be unveiling the Most Wanted and It List 2022 finalists on 15 June at 3PM

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Give your bridal knowledge an extra boost as we share exclusive step-by-steps, kitbag essentials and expert advice during our online bridal week, from 6 June

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!

O I H C R O SC R E M M U S P E-STE V I F R ND U A O S S T ’ N E E R M E ST. H POINT U P G A U ’ A S S T I N H E I T POINT L S C G B N R M I I U L E I H H O T T B TO LAN YOUR S P E G S U N I T N L S E I D V L D E I Y ST RR TW DON’T BE HELP SALONS AND EASON TO GET THEI TO ES H E L T U S D S E O H R C S ES AC S A H C R U RETAIL P STEP ONE: THE COLOUR AND CUT

It’s only natural that clients want a fresh ’do to rock on their holiday or at an event such as a wedding or festival. So ensure you ask the all-important question of when they’re aiming to go, so that you can start planning a summer schedule for them. “I usually recommend that my clients come and see me a week before they go on holiday so that I can trim off any dead ends. It also gives colour a few days to settle down but still be fresh for their holiday,” says Zoey Olechnowicz, ALFAPARF Milano technician.

“When it comes to the summer, we usually encourage clients to book at least their next three appointments in advance,” shares Christian Wiles, Matrix ambassador. “If a client has an event or trip planned, then we will work back from that date and secure those slots leading up to that event.”

Think about how clients will behave on holiday and in the hotter months. “For summer it’s all about emphasising the hair’s natural movement, especially as many ditch the hot tools and prefer to let hair air dry,” admits Saivo Ierna of The Bohemians in Deptford. “We suggest haircuts and colour based on hair type and lifestyle, so

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for example we would suggest long, layered cuts for curly or wavy hair, with a natural sun-kissed balayage. For medium or fine hair, suggest a onelength bob with some contrasting colour panels.

Thicker and straight hair types should go for long, disconnected haircuts and again a contrasting colour panel is a great way to add a pop and introduce a new colour to clients that they may want to come back for.”

“Now is a great time to start talking to clients about booking in consultations if they are looking to go lighter – as for some, lightening might take a couple of appointments,” adds Nikki Neale, head of brand and marketing at Haringtons salon group. “And whether clients opt for balayage or a highlights approach, think about colour maintenance – could you sell them a toner application in-between colours to keep their locks radiant while adding some extra revenue?

“We like to try and give balayage clients a quote for the full colour application, as well as a toner top-up at the following interim service.

They go into the process with a realistic expectation, and you are also able to keep their colour looking good, too.”

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Hair by Sophia Hilton and the Not Another Salon Art Team for INNOluxe

STEP THREE: THE TAKE AWAYS

HOLIDAYS, FESTIVALS, WEDDINGS… SUMMER’S AN EMBARRASSMENT OF RICHES WHEN IT COMES TO SELLING OPPORTUNITIES. HERE’S A SELECTION OF RED-HOT RETAIL

STEP TWO: SUN PROTECTION

There’s been a concerted effort by the beauty industry to get everyone thinking more about sun protection for their skin, but it’s still somewhat lacking on the hair front. Sun exposure can do all sorts of damage – particularly to chemically treated hair – that might only be sorted out post-summer by a generous chop.

Prep and protect is the name of the game; hair and scalp need protecting from the harsh effects of UV. Are your salon shelves stocked with the right shields?

Prolonged UV exposure can break down hair proteins, which in turn create free radicals. These cause hair to appear duller and weaken its physical properties, making it much more likely to break.

If clients have coloured hair this causes its own raft of problems. UV rays penetrate and damage the hair protein structure, inducing premature hair ageing from the inside and degrading colour.

However, there’s a wealth of retail that can help. For example, ALFAPARF Milano’s Semi di Lino range all include its Colorfix complex, which contains UVA and UVB filters. “Having this technology means we can protect the colour while targeting hair issues, whether the client needs protein, moisture or anti-frizz,” says Zoey Olechnowicz.

Saivo Ierna recommends a hair oil to offer protection against dryness caused by sun exposure.

Discussing specific heat protection and SPF products in your consultations are also a must, and can help boost retail, so ensure all staff are up-to-date on what you offer in the salon.

“Advising clients about what they can do at home is one of the best ways to tackle this – just offering knowledge and advice will, in the long run, help your client to trust you as their haircare expert,” agrees Nikki Neale.

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R+Co’s Sun Catcher Vitamin C leave-in conditioner protects against environmental aggressors and has UV protection.

Miracle Creator from Matrix has 20 beautifying benefits in one, including heat protection and environmental shielding.

A bottle of iconic Mythic Oil delivers glossy, soft, and supplelooking hair thanks to oils such as argan and avocado.

XPERTPROFESSIONAL.CO.UK

MATRIXHAIRCARE.CO.UK

LOREALPARTNERSHOP.COM/UK

Goldwell’s Dualsenses Color Revive range does exactly what it says on the tube. It perks up sun-blanched colour a treat, with a good dose of nourishment to boot.

GOLDWELL.COM

A clever bit of retail from Schwarzkopf Professional is this ready-bagged Bonacure Clean Performance Sun Protect line-up of three-in-one scalp, hair and body cleanse; two-inone treatment conditioner and 10-in-one summer fluid.

SCHWARZKOPFPRO.COM

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#innolove

Sophia Hilton, Owner of Not Another Salon and INNOluxe Brand Ambassador

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STEP FOUR: THE RETURN TREATMENT

Fusion Intense Repair Mask from Wella Professionals nurtures in just five minutes, with a luxurious creamy formula that repairs and protects against breakage.

WELLA.COM

The OG mussy texturiser, is any client’s holiday really complete without a bottle of Bumble and bumble Surf Spray?

BUMBLEANDBUMBLE.CO.UK

Pool plunges… sea swims… sunbathing… fierce air con… hair goes through a lot when clients are on their holidays.

Consider how you can step in and offer some salvation. “This is where conditioning treatments and toners can really help to add additional margin to service invoices,” says Nikki.

“A colour refresh after a holiday, especially when everyone comes back feeling poor, is a cheap way of extending the life of colour in a client’s eyes. But it adds extra revenue to your service and helps build a long-lasting relationship with your client that you are not going to try and sell them things they don’t need. Likewise, a conditioning treatment is a lovely ‘surprise and delight’ tool to give them once, and there’s a chance they love it so much they’ll pay for it next time.”

“Summer is a perfect opportunity to sell treatments; it’s all about how you word it,” says Sophia Hilton, INNOluxe global ambassador and founder of Not Another Salon.

“We promote the INNOluxe V3 Foam treatment as a post-holiday saviour, reminding clients about the damage caused during summer and encouraging them to get their hair in better condition.”

“As clients will have been constantly in and out of the water, I like to get them in for a detoxifying mud to remove any metal build-up that can dull and discolour the hair,” says Zoey, who likes to pair this with an Alfaparf MILANO Cellula Madre treatment to improve the integrity and shape of the hair until the next full salon visit.

For those with colour, particularly blondes, this is a great opportunity to talk up the power of toners and glazes.

“Clients tend to leave it longer between salon visits in summer, but it’s a false economy as when they return you will have more work to do, so the service will cost more,” says Christian Wiles. “To combat that, we offer a glossing and toning service that will maintain the hair’s health and keep the colour and condition on point. It’s a quick service booked in between the client’s next full appointment.”

“MINIS ARE A GREAT WAY TO OFFER MORE ‘SURPRISE AND DELIGHT’ TO CLIENTS IN SALON, AT A RELATIVELY LOW-COST TO YOU. THINK ABOUT HOW YOU CAN OFFER A MINI TO ENCOURAGE EXTRA PURCHASES – PROVIDE THE SHAMPOO SO THEY ARE ENCOURAGED TO BUY THE MATCHING CONDITIONER”

NIKKI NEALE, HARINGTONS Whether you’re using INNOluxe V3 with a colour refresh, as a standalone treatment or honing in on Elixir V3 as a leave-in treat, this bond builder has your client’s summer repair needs covered.

INNOLUXE.COM

STEP FIVE: THE NEXT COLOUR AND CUT

It’s small AND it folds up! The ghd flight travel hairdryer is a clever bit of kit for any suitcase.

GHDHAIR.COM

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WE’VE GOT SUMMER TREATS FOR YOU TO TRY – HEAD TO CREATIVEHEADMAG.COM FOR OUR SUPER SUMMER GIVEAWAY, FROM 20 JUNE

If clients have heeded your advice, then life will be easier – and the next appointment will be a great chance to reshape the cut and ensure roots are taken care of. “I like to see my clients about two weeks after they have been away to give them time to replenish hair at-home with the haircare routine we have tailored to their needs,” says Zoey.

Or this appointment could be more forward facing. “Now would be also a good time to start talking about how their colour and cut could evolve over the autumn months. How should they think about developing their style to give them a different look?” asks Nikki. “Again, this is a long-term relationship-building tactic that will help to cement you as the only person a client trusts with their hair, and you’ll reap the financial benefits of this for a long time.”

CREATIVE HEAD

19/05/2022 10:12

GOT A PROBLEM? GET FIXED IN A FLASH WITH A LITTLE HELP FROM SLICK. HERE’S…

THE PROBLEM? TRANSLATING LIKES INTO BOOKINGS YOUR INSTAGRAM PAGE is a shop window for your hair services – and if you’re not utilising it properly then you’re missing out on potential clients! There are some quick and easy tips on how to help your profile stand out – advice that can be tailored to you with the help of Slick’s business coaches.

Use local hashtags, relevant in your area, to grab the attention of clients nearby. It all helps clients see your work. There’s also plenty of hair-specific hashtags to jump on: #hairstyles, #hairideas and #hairinspo all have LOTS of eyes on them. Think about how you go about searching things you’re interested in.

Once you’ve got people’s attention, you need to convert those taps of a heart button into clicks to book in with you. Easy peasy!

You can embed the ‘Book Now’ button on your social media pages, so clients don’t even need to leave your page once they’re inspired, meaning more bookings for you.

HOW SLICK FIXED IT

VERITY OLLERENSHAW, ROUTED STUDIO, LEEDS @VERITYOLLERENSHAW

“I used to have a paper diary but I was constantly losing it – and my whole life was in that book! Slick’s fantastic, it’s a great app and I’d never change it. It’s super-affordable and I can do everything from my phone. Because Slick’s ‘Book Now’ button sits right above your Instagram feed, clients can look through your pictures for inspiration and book in online straight away. They can also screenshot the pictures that they like for their appointment – it really feeds into that idea of attracting more of what you’re putting out there. There are not really ‘trends’ anymore, so clients hone in on what resonates with them. No-one wants to be a sheep and just follow.”

“CLIENTS CAN LOOK THROUGH YOUR PICTURES FOR INSPIRATION AND BOOK IN ONLINE STRAIGHT AWAY”

WHAT YOU CAN DO NOW

START IMPLEMENTING HAIR-SPECIFIC HASHTAGS AND LOCAL HASHTAGS TO HELP NEW CLIENTS IN YOUR AREA FIND YOU LEARN HOW TO WORK SMARTER NOT HARDER WITH SLICK. TALK TO THE SLICK TEAM ABOUT THE CHALLENGES YOUR BUSINESS IS FACING ON 01202 286 005, EMAIL INFO@GETSLICK.COM OR VISIT GETSLICK.COM/CREATIVE-HEAD TO SIGN UP OR BOOK A DEMO CREATIVE HEAD

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SOMETHING IN THE WAY IT’S A STYLING MOMENT OF PURE FRESH AIR AS EMMANUEL ESTEBAN FOR DIVA PRO STYLING CREATES A STORY OF SIMPLICITY, TEXTURE AND MOVEMENT

PHOTOGRAPHY BY WILLIAM HENRY SCOTT CREATIVE HEAD

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SEE MORE

OF THE SHOOT ONLINE AT CREATIVEHEADMAG.COM

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HAIR Emmanuel Esteban for Diva Pro Styling, assisted by Edoardo Colasanti.

MAKE-UP Izabela Szelagowska. STYLING Ellie Lazarczyk and Marcin Kulak.

SCENE THE COTERIE: IN SESSION

Cassie Steer

THE EVENTS AND PARTIES TO BE SEEN AT

CHARLIE CULLEN’S ANARCHIC mullet creation, Verity Ollerenshaw’s ‘90s-inspired crimp, Michelle Sultan’s clipper-carved sharp lines, and a masterclass in sleek, androgynous styling from double It List winner Giuseppe Stelitano… These were the session styling show-stoppers at a truly entertaining The Coterie: In Session event in Shoreditch, Creative HEAD’s seasonal lid-lifter on the world of editorial shoots, held in partnership with BaByliss PRO. Under the watchful eye of beauty journalist Cassie Steer – who also shared her expert edit of trends to follow from the A/W22 catwalk shows – the quartet not only demonstrated the techniques they’re using in their work right now, but also shared incredible insight from sets, shows and studios around the globe. So, what did we learn? That there’s been an evolution in the way people work post-pandemic, with a switching up of techniques to embrace natural textures and celebrate individuality. Our stylists worked freehand with clippers and trimmers to shape their looks, drying them with diffusers to retain texture. Cassie also revived a favourite In Session element – the against-the-clock creative challenge – testing our stylists to create ‘Business at the front, party at the back’ in just five minutes.

The winner of the audience vote? Michelle’s coolly coiled collection of curls that sat at the back of the head.

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Photography by Harvey Williams-Fairley. For full credits visit creativeheadmag.com

Pictured from left: Charlie Cullen, Verity Ollerenshaw, Giuseppe Stelitano, Michelle Sultan

CHARLIE CULLEN Having spent nearly two decades in hairdressing, Charlie takes a laissezfaire approach to session hair: “I’m not looking for perfection, I’m looking for an attitude, a feeling”. His look on the night was a celebration of punkfuelled anarchy, with clippered panels and rougher sides to push up the rebellious vibe. Yes, it had a mullet-y feeling, and also an almost DIY edge.

“He’s been out for a few drinks with his mates and now they’re going to cut his hair,” joked Charlie.

Think the undone aesthetic of Timothée Chalamet and Harry Styles, turned up to 11.

VERITY OLLERENSHAW Verity likes to take risks and opted for a rick rack technique with pins – unsure of how the end result would look. But her time on Richard Phillipart’s team at London Fashion Week has served her well, ensuring she was ready for anything. The Miu Miu Fall 22 collection was the inspiration behind the kinky, crimped, choppy ‘90s chin grazer that took three hours of prep backstage (“I’m a little bit sad about taking this out,” she joked as she unwound pin after pin). She layered hairspray and dried with a diffuser to help it set, delivering a finish every ’90s indie girl would be proud of.

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17/05/2022 10:05

ING ACTION- , D U L C IN , E R O M SEE TONNES N CREATIVEHEADMAG.COM ,O S M O E PACKED VID UT OUR FACEBOOK ALBU AND CHECK O T @CREATIVEHEADMAG H FROM THE NIG

MICHELLE SULTAN

There were also some impressive crafting techniques on show from Michelle Sultan, who used a crochet hook to create her ‘Fro-hawk’.

Juxtaposing hard lines and angles with soft curls, Michelle deftly wove synthetic Afro-texture hair pieces through her model’s braided cornrow base to create the volume she was seeking. “It’s a bit like topiary,” she joked as she reached for the BaByliss PRO clippers to start shaping her silhouette. As she trimmed in a Whitney Houston-inspired straight fringe, she explained: “Very few clients come to you for recipe-style hairdressing.

They come to you for a reason. I feel my way through it.”

GIUSEPPE STELITANO The double It List winner presented a look that exuded simple elegance alongside jaw-dropping drama. A gender-inclusive take, he used a shimmering hairpiece he’d painstakingly created himself over two nights, with a lace-front wig base, some metallic strips and a pair of tweezers.

The sculptural, conceptual design was also inspired by a fashion week look, this time Balenciaga S/S22. “When you hear ‘minimalistic’, you might think simple or easy, but you need to be clever to make it work,” he stressed as he finished carefully framing his model’s face with the sleek, high-shine panels that created the base for the hairpiece.

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19/05/2022 10:14

THENetworking LAST WORD ON… WE ALL KNOW THAT IT’S NOT JUST WHAT YOU KNOW BUT WHO YOU KNOW. BUT IF YOU WANT TO ENSURE YOU’RE NETWORKING EFFECTIVELY, THERE ARE SOME KEY TACTICS YOU’LL NEED TO EMPLOY…

MAKING CONNECTIONS AND maintaining relationships throughout your career is often cited as the secret to many hairdressers’ success. Creating a network of collaborators and colleagues means you have plenty of people to turn to when you might need a bit of help… and vice-versa. Access to new opportunities and people with incredible networks of their own can help you stand out from the competition.

So, where to start?

Look to industry events that will offer you time to meet with others on top of the main attraction – both The Coterie and Salon Smart build in networking time for all attendees, for example. Most Wanted Colour Expert Ashleigh Hodges is also a Creative HEAD and The Industry Activator, and has been prioritising networking with her mentee. “To be genuine is key,” shares Ashleigh. “And have some points to talk about. The main question that gets asked is ‘what have you been doing recently?’, so have some points you can reply with that you’re proud of. Never feel ashamed of boasting.”

Hairdressing is known for its welcoming and collaborative environment, which is a great place to start from. “Be interested in others – learn about their business and how they help others,” advises Michelle Poole from business support Virtual Hand. “It’s all about the person you are

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talking to and helping them to get the best from their networking experience. They will remember how you’ve helped them.”

To establish a mutually beneficial relationship, you first need to focus on how you can help the person you are talking to, rather on how they can help you, says Liz SebagMontefiore. She advises working a room and joining open groups of two and three people. “Work hard at introducing yourself to the people you’re targeting,” she says. “Plan to talk to three new people and gain three new pieces of information. Ask open questions… and be happy and smile!”

Just because you’ve met someone at an event doesn’t mean the job is done. “It’s so important to follow up straight after an event and social media is the easiest way. So, give them a follow or drop them a quick DM so they know how to get back in contact with you too,” says Hype Marketing’s Emma Seldon. “Maybe even share some useful information you know they will appreciate or that you remember talking with them about. Favourite their account to follow their feed and engage properly with their posts with supportive comments regularly, and stay in contact. It’s more than getting your follower numbers up, it’s about making lasting connections.”

CREATIVE HEAD

17/05/2022 10:06

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