Creative HEAD March 2017

£4.50 MARCH 2017

HAVE A MARCH 2017

Choose

s s e n i s u b r ou t he be st for y

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16/02/2017 13:28

HELLO, IS IT ME YOU’RE LOOKING FOR?

OH, THE GOOD LIFE… shiny, happy people… peace, love and understanding, and all that jazz. Granted, there’s not a great amount of joy in the world right now, but as a salon owner you’re in a privileged position – you have the power to make people look and feel fabulous. And that’s amazing, right? But don’t you want some of that feel good factor for yourself, for your staff and for the benefit of good business, too? Of course you do – and you can have it all!

Here’s how: choose a distributor with a heart – surround yourself with good, passionate people who care as much as you do about the health, longevity and growth of your business. Choose a friendly, family-run team with a relationship-building culture. Choose core values that put ‘professional’ first. Choose support for you whenever and wherever it’s needed. Choose a one-stop-shop to success.

Choose Salon Success. Now, what’s not to love?

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16/02/2017 13:30

CR EATIV E HE AD AD VE RT OR IAL 01_Cover V3.indd 4

16/02/2017 13:30

NICKEY TELEVANTOU REGIONAL SALES MANAGER

BUSINESS CONSULTANCY AND HEALTH-CHECKS “I love to listen to our salon owners.

Their wise words and challenges guide us around our portfolio and services to help them achieve a happy team and solve their business problems. Our extensive training on retail and understanding of the salon economies help salons to compete on the high street alongside the big players, our advice is built on facts and gives confidence. No two days are the same for our team.

“The best part though is whatever the diagnosis, we have the support system available for our customers. The team of specialists in our friendly offices, plus our Salon Success professional login website that’s accessible 24/7, mean salons never have to be alone. As our salon ‘GP’ and trusted adviser, I’m here to help make things better.”

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SALON SUCCESS HAS A TEAM OF SALON BUSINESS, REGIONAL TECHNICAL AND CLUB SERVICES CONSULTANTS TO HELP YOU WITH THE SELL-THROUGH, NOT THE SELL-TO

17/02/2017 10:05

BUSINESS DEVELOPMENT MANAGER

VOLUME RETAIL AND TAKE-HOME

CR EATIV E HE AD AD VE RT OR IAL

JOHN HURINE

“I’m responsible for identifying and developing relationships with new and existing salons, working with and supporting our Salon Business Consultants on the road to provide the best service in the industry. We place a strong focus on helping salons to achieve the right volume and mix of products on the shelf using effective planograms – we know that volume retail equals volume sales and getting this right can help pay the salon rent!

“Building salon relationships is really important to me and makes my job so enjoyable. We have a very loyal client base and tailor our services to each individual salon – working together to create a profitable retail business with the brands we represent.”

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16/02/2017 13:31

ONE INVOICE, ONE DELIVERY, ONE ORDERING POINT. ONE LESS THING TO WORRY ABOUT!

ELLA HALL CLUB SERVICES MANAGER

FRIENDLY SERVICE AND ONE-POINT ORDERING

“The Salon Success culture is about ordinary people doing extraordinary things as often as possible. Club Services is on call to offer friendly help and advice and welcome you to the extraordinary world of Salon Success. Our Club Services team members have varied backgrounds within the industry, all sharing the same passion to deliver a high quality support to our customers. We work hard to build relationships with our salons, enabling us to offer a more personalised experience to suit the needs of their business.

“Being at the heart of Salon Success allows me to have direct contact with customers and to keep them up-to-date with the latest products, promotions and events. We care about the work we do and the people we do it for.”

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16/02/2017 13:31

CR EATIV E HE AD AD VE RT OR IAL

10

CUSTOMER FOR

YEARS

Because

E AND WE FEEL PART OF THERE’S MASSIVE ADDED VALU

A FAMILY

NICOLE HEWITT DIRECTOR OF CHI SALON AND MARULAOIL SPECIALIST HENLEY-ON-THAMES, SURREY

“THERE’S A CONSTANT STREAM OF EDUCATION AVAILABLE TO US, SO WE REALLY GET TO KNOW THE PRODUCTS WE’RE WORKING WITH – HOW TO MARKET THEM, HOW TO TALK ABOUT THEM, HOW TO SELL THEM. I FEEL CONFIDENT TO BE LED BY SALON SUCCESS – WE FEEL CARED FOR AND RESPECTED, AND WHEN I FOLLOW SALON SUCCESS'S ADVICE WE REAP THE REWARDS”

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17/02/2017 10:06

37

CUSTOMER FOR

YEARS

Because

SUCCESS WE’VE STAYED ON TRACK FOR

JULIE HEYWOOD AND DAVID CAYLESS HEAD OF SALON MANAGEMENT AND OWNER AT GERSWHINS AND SALON SUCCESS MULTI-BRAND SPECIALISTS NEWTON ABBOT, DEVON

“I GET A LOT OF PEOPLE TRYING TO SELL ME THINGS, THERE’S OFTEN ANOTHER AGENDA. NOT WITH SALON SUCCESS – IT’S A UNIQUE ENVIRONMENT. I’VE EXPERIENCED OTHERS IN THE COMMERCIAL WORLD – AND YOU DON’T GET THE SAME TRUST AND SUPPORT THAT YOU GET WITH SALON SUCCESS. I’M VERY PASSIONATE ABOUT THAT”

“IT DOESN’T MATTER WHERE YOU ARE, YOUR TEAM CAN STILL BENEFIT FROM ALL THE SUPPORT ON OFFER.. THAT’S ONE OF THE THINGS WE LOVE MOST ABOUT SALON SUCCESS – IT GIVES US STRENGTH. THAT, AND THE CONFIDENCE WE HAVE IN THE BRANDS”

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16/02/2017 13:32

PR AND DIGITAL MANAGER

O

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N I L

E

N A

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PR

“We want to offer our salon partners a choice when it comes to working with us and their guests. We strive to be our salon partners’ biggest and best business relationship, which means providing them with more than just products.

“Our Club Services team and Salon Business Consultants are always on hand to offer advice. However, even out of office hours, our salons can turn to our professional website.

“With crucial information and business advice, key marketing and PR tools, free downloads and a social media kit, we have everything a salon needs to create a 360-degree marketing campaign for each of the 20 professional-only hair and beauty brands within our portfolio.”

CR EATIV E HE AD AD VE RT OR IAL

AMY VEARS

O P P SU

T R

70,583 INDIVIDUAL SALON SEARCHES WERE CONDUCTED THROUGH SALON SUCCESS WEBSITES TO LOCATE SALONS STOCKING ITS FAMILY OF BRANDS

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16/02/2017 13:32

KEN WEST DIRECTOR OF 3•6•5 EDUCATION “Most of our customers are fabulous hairdressers, but in today’s challenging market and with increased client expectations, our aim is to help each of our salons to become the salon of choice in their area – and for their clients to return over and over again while recommending their friends do the same. We help our salons to become more successful and profitable, enabling them to create an environment of growth and opportunity for their teams.

“At 3•6•5 all our coaches are either salon owners or senior team members who have been through our programme and have experienced first-hand the extensive benefits to business. Our courses cover team building, marketing, financial control, column building, client consultations, reception, retailing and much more, providing coaching in every aspect of running a successful salon.”

BUSINESS COACHING AND PROBLEM-SOLVING

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16/02/2017 13:33

MONTHS

Because

WE NOW CONFIDENTLY ENGAGE WITH OUR CLIENTS

CR EATIV E HE AD AD VE RT OR IAL

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CUSTOMER FOR

KAREN DODDS OWNER OF TIME TO BE ME BEAUTY SALON AND NEW CID COSMETICS SPECIALIST PETERSFIELD, HAMPSHIRE

“IT’S BEEN A GREAT EXPERIENCE WORKING WITH OUR CONSULTANT, GEORGIE – SHE’S TAKEN THE TIME TO GET TO KNOW US AND TO UNDERSTAND OUR NEEDS. SALON SUCCESS WILL ALWAYS BE THINKING COMMERCIALLY ABOUT WHAT WE NEED. WE’VE RECEIVED TRAINING THAT’S BESPOKE TO US AND TO OUR CLIENTELE, WHICH WE HAVE BEEN ABLE TO APPLY BOTH IN THE SALON AND VIA OUR BLOG. CUSTOMERS LOOK FORWARD TO NEW PRODUCTS COMING IN BECAUSE THEY KNOW THEY CAN ASK QUESTIONS; WE’RE KEPT INFORMED AND EDUCATED AND UPDATED SO CLIENTS CAN EXPECT THIS FROM US”

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16/02/2017 13:33

CUSTOMER FOR MORE THAN

20 YEARS

Because

I’M KEPT UP-TO-SPEED WITH WHAT I NEED TO KNOW

MANDY MASTERS OWNER OF STUDIO 2 HAIR SALON AND PAUL MITCHELL PROFESSIONAL HAIR COLOR SPECIALIST HORSHAM, WEST SUSSEX

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“THE WHOLE FRONT OF OUR SALON IS GIVEN OVER TO RETAIL SHELVES – SO WE MAKE A PLAN FOR THE WHOLE YEAR, WHICH INCLUDES TIME WITH SALON SUCCESS TO COME IN AND TRAIN IN PRODUCT KNOWLEDGE AND HOW TO BOOST SALES, AND THAT HELPS SO MUCH. EDUCATION, NEWNESS AND INNOVATION – I VALUE THESE THINGS THE MOST; WHEN YOU’VE BEEN IN THE INDUSTRY AS LONG AS I HAVE, YOU REALISE NOTHING STAYS THE SAME”

17/02/2017 10:08

DIRECTOR OF PUBLICITY

VISUAL MERCHANDISING AND MARKETING SUPPORT

CR EATIV E HE AD AD VE RT OR IAL

ZOË VEARS

“Salon Success was the first professional company to take visual merchandising and pointof-purchase (POP) material seriously. We invest hundreds of thousands of pounds each year in POP material to communicate brand messages to salon guests to help trigger purchase decisions. We also work with visual merchandising consultant Katie Wroe to create a seasonal magazine called ABC that demonstrates how to create displays with impact and retail more effectively.

“We create two further salon magazines, invest in consumer advertising that links to salon windows, focus on PR activity to keep brands in the media, give back to charity and provide marketing templates and assets for our customers to make their voice and message stronger.

We always have the salon customer at heart and focus on how to grow their entire business rather than simply sell them shampoo.”

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16/02/2017 13:34

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CUSTOMER FOR

YEARS

Because

WITH SALON SUCCESS YOU’RE NOT ALONE

LLOYD GARDNER IMAGE CONSULTANT FOR COCO'S STYLE AND PAUL MITCHELL SPECIALIST SURREY AND SUSSEX

“OUR CORE RANGE IS PAUL MITCHELL – FOR RETAIL AND FOR COLOUR. THE TEAM LOVES USING IT – THERE’S A TRUST IN THE QUALITY. OUR WINDOWS ARE FULL OF PAUL MITCHELL AND CUSTOMERS COME INTO THE SALON BECAUSE WE STOCK IT. WITH SALON SUCCESS YOU’RE NOT ALONE – I HAVE FAITH THAT I CAN PHONE UP ANY ONE OF THE TEAM AND THEY WILL HELP ME OUT, WHICH I HAVE TRIED AND TESTED ON PREVIOUS OCCASIONS”

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17/02/2017 10:09

CR EATIV E HE AD AD VE RT OR IAL

ERICA WHITE PROMOTIONS MANAGER

SALON SUCCESS IS ALREADY PARTNER TO MORE THAN 2,500 UK SALONS

THE WONDER ROOM AND COMPANY CULTURE

“We call our office The Wonder Room, it’s where gift-wrapping and kit collating becomes an art form and we ensure every promotional item, sample or gift receives fantastic attention to detail. We send care and love with each product that leaves us.

“We create raffle prizes to support the activities of our salon community, whether for a charity they are supporting or gift requests for their customers or stylists. Our creative flair knows no bounds in our happy room.”

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16/02/2017 13:34

ADRIAN WHITE LOGISTICS MANAGER

ACCURATE, FAST AND FRIENDLY SERVICE

“From the Salon Success warehouse we endeavour to maintain a personal service for our salons. As a business we understand the importance for salons to have the products available for their clients, often at very short notice, especially for their colour clients.

“Provided the order reaches our Distribution Centre by 2.30pm, we always aim for a next day delivery service. In extremely urgent cases we will break the system, often dispatching an order just as the delivery truck is about to depart! The customer is always our number one focus – they can count on Salon Success to provide exactly what they need, when they need it!”

THE SALON SUCCESS WAREHOUSE HAS A 98 PER CENT SUCCESS RATE OF DELIVERY WITHIN 24 HOURS

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16/02/2017 13:35

SALON EDUCATION AND EVENTS

CHRIS WELLS SHOW & EVENTS PRODUCTION MANAGER

“At Salon Success we try to cover everything and I believe with our extensive range of training and shows, we can help our salons take their business to another level. It’s not only about learning a new haircut or colouring technique, we want our stylists to take what they learn back to their team and grow their column business. We like to think of it as LUST: Learn it, Use it, Share it, Teach it!

“We love to take our education expertise on the road and offer regional education ranging from all-singing-and-dancing hands-on events to small intimate classes for eight to 10 people.

If our salon owners would prefer education delivered in salon, we also offer that with a range of cutting and colour formats with our education team. I truly believe this is why we are the distributor of choice.”

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16/02/2017 13:35

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16/02/2017 13:35

LOVE AND THANKS TO OUR FABULOUS SHOOT TEAM

CR EATIV E HE AD AD VE RT OR IAL

Cosmetics. Styling Pip Hamilton at A&R Photographic. Props Ksenia Vashchenko

Artistic Education Team. Make-up James McKnight and Lauren Spence from New CID

Photography Jon Baker. Hair Kiki Cavie and Jess Humphreys for the Paul Mitchell

REGIONAL TECHNICAL CONSULTANT

CUSTOMER EDUCATION

GEMMA AMURA

“We are an education-driven team creating bespoke education plans to drive salon businesses forward. I firmly believe that educating the mind without educating the heart is no education at all. It takes passion, knowledge and a genuine desire to care for a business like it’s your own, to not only succeed but to make a difference. We bring out the passion, talent and enthusiasm a stylist needs to excel in today's hairdressing world – we have the knowledge and techniques to share but, more importantly, we have the desire to embrace every hairdresser and support their individual growth within the business.

“The reason I went into education was to make other stylists feel comfortable and inspired in their individual training plans. I always aim to be informal yet professional and informative! I love my career and wish to inspire as many as possible in theirs.”

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16/02/2017 13:37

WHAT'S NOT TO LOVE? ALL THIS FOR YOUR BUSINESS IF YOU CHOOSE SALON SUCCESS

INTERNATIONAL CONFERENCES, EVENTS AND COMPETITIONS TO BE PART OF

KNOWLEDGE, HERITAGE AND HEART – PART OF THE HAIRDRESSING INDUSTRY FOR 37 YEARS

GIVING BACK – WHEN YOU CHOOSE TO WORK WITH SALON SUCCESS, YOU HELP SUPPORT COUNTLESS CHARITIES AND PHILANTHROPIC CAUSES AROUND THE GLOBE

IN-SALON EDUCATION FROM NEW CID COSMETICS – MAKE-UP IS THE PERFECT ACCOMPANIMENT TO YOUR CLIENT’S NEW ’DO AND A FRESH NEW REVENUE STREAM

...FOR EVERYTHING ELSE, THERE ARE FRIENDLY, PROFESSIONAL AND UNDERSTANDING PEOPLE AT THE END OF A PHONE WHENEVER YOU NEED THEM

20 BRANDS TO STOCK ON YOUR SHELVES – WET PRODUCTS, DRY PRODUCTS, COLOUR RANGES, ELECTRICAL TOOLS, BRUSHES AND COMBS, COSMETICS, HAIR TOWELS AND MORE

PROFESSIONAL WEBSITE FEATURING FREE AND CUSTOMISABLE MARKETING SUPPORT MATERIALS TO HELP YOU TO BETTER PLAN AND PROMOTE BUSINESS

Have a heart

REGIONAL AND CREATIVE BUSINESS EDUCATION FROM PAUL MITCHELL – FREQUENTLY UPDATED AND REGULARLY TAUGHT – INCLUDES BESPOKE TRAINING BROUGHT TO YOUR DOOR

FREE POINTOF-PURCHASE MATERIALS AND EXCLUSIVE PROPS SERVICE

LOYALTY PROGRAMMES HELPING YOU SAVE ON PROFESSIONAL COSTS AND EARN POINTS WHILE YOU SPEND

SYSTEMS AND SUPPORT TO BOOST YOUR BUSINESS THROUGH VOLUME RETAIL

FAST, ACCURATE WAREHOUSE DISPATCH AND DELIVERY

BUSINESSBUILDING PUBLICATIONS DELIVERED THROUGHOUT THE YEAR, TO HELP YOU OFFER THE BEST VALUE, SKILLS AND SERVICES AT THE SALON

SUCCESSFUL BUSINESS COACHING FROM 3•6•5 HAIR – HELPING SALONS TO TAKE CONTROL OF THEIR BUSINESSES FEATURING WHOLE-TEAM COACHING, ONLINE EDUCATIONAL SUPPORT, BIANNUAL MEMBER CONFERENCES, AND PERSONALISED PROGRAMMES AND MATERIALS

SAY HELLO AND FEEL THE LOVE

CALL SALON SUCCESS TODAY ON 0845 659 0012, EMAIL HELLO@SALON-SUCCESS.CO.UK OR VISIT SALON-SUCCESS.CO.UK

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16/02/2017 13:37

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Sophia Webster S/S17, hair by TIGI

Vivid colours dance across dynamic shapes in Ashley Gamble’s ‘Illumination’

Check out all the hottest looks fresh from London Fashion Week… and beyond!

The biggest names, the brightest stars.

Most Wanted and The It List 2017 entry is now OPEN

Creative HEAD Magazine

003 CHM March.indd 1

@creativeheadmag

It’s the hottest ticket in town – Salon Smart returns to London this month.

Snap up a day pass online

@creativeheadmag

17/02/2017 11:36

BEARD SERUM

TO STOCK THIS PRODUCT CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

“Revlonissimo Colorsmetique is like make-up for your hair. Clients love the soft, super shiny results.”

Anne Veck Southern Hairdresser of the Year & Global Style Master

WITH HYALURONIC ACID & SOY PROTEIN

Eight times Shinier

than before coloring on bleached hair (2)

Twice as Shiny as natural hair (2)

Twice as Resistant to Breakage than before coloring on bleached hair (2)

Long-Lasting Color

(3)

(1) Consumer test done in 2014 on 2,123 women who color their hair.

(2) Independent Laboratory Test. (3) Expert Grading Sensorial Test.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

“NO BOUNDARIES, NO RULES: PURE CREATIVITY.” ---

Natalie Cara Jones

GLOBAL WINNER NEW TALENT CATEGORY 2015, UNITED KINGDOM ---

COLOR ZOOM CHALLENGE 2017 THIS IS YOUR CHANCE TO EXPRESS YOUR CREATIVITY AND TO BE RECOGNISED AT A NATIONAL OR EVEN GLOBAL LEVEL. TAKE THE CHALLENGE AND EMBRACE THE OPPORTUNITY TO ACHIEVE YOUR DREAMS.

WWW.GOLDWELL.CO.UK #FEELTHEFLUX

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31/01/2017 17:46

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31/01/2017 17:47

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06/02/2017 11:11

S E S S I O N SALON TO

SECRETS OF A SESSION STYLIST

Masterclass with Richard Phillipart

3rd April 2017 Manchester

Discover the essential techniques from a top session stylist, and finesse your styling skills for your salon.

Find out more: babylisspro.co.uk/education

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06/02/2017 11:11

Editor’s letter

26

42 58 JOIN US! WE’VE MADE IT – it’s March! That means a new sense of optimism as spring does its thing, and that’s always wonderfully illustrated by the start of the Most Wanted and It List Awards. It’s a time full of possibility, of opportunity, of hope – maybe this year…? Turn to page 69 for a fantastic example of this as we celebrate all of our 2016 It List winners, a line-up of innovative, creative, energetic and original talents that shows you the British hairdressing industry’s future is in pretty impressive hands. And it also confirms that winners come in all forms – from the first-time entrant (step forward, Visionary winner Sophie Springett) to It List veterans (Ky Wilson, the sixth time was a charm). Feeling that little inner daffodil of hope starting to bloom? Then grab the entry forms for both competitions from inside this issue, and head online to creativeheadmag.com/mostwanted and creativeheadmag.com/ theitlist to see brilliant tips from winners before you start to plan out your entry. Go on, you know you want to…

Amanda Nottage Editor

Ready? Set? Creative HEAD’s Most Wanted and The It List Awards are GO! Encompassing not only the creativity of the salon but the worlds of fashion, design and business – but also championing the hottest new talent, there are 20 trophies waiting to be claimed. You have until 15 May (Most Wanted) and 22 May (The It List) to get your entries in – find everything you need to enter online at creativeheadmag.com. Have you booked your Salon Smart tickets? Hurry up, because it’s your last chance to secure your place at our two-day business networking event in London on 19-20 March. With brilliant people and exciting brands lined up, it’s the go-to event if you want to grow your business. Call us on 01434 610944.

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com

@creativeheadmag

creativeheadmagofficial

@creativeheadmag

16/02/2017 14:41

balmainhair.com

professional hair, care & styling

ADV_UK_CreativeHead_220x285_012017.indd 1

27/01/17 16:54

March

WHAT’S INSIDE 96 FASHION

Jamie Benny explores dark whimsy for Rush

THE IT LIST

69

ON THE COVER

We talk to all of the 2016 winners about how their victories have shaped their careers

Salon Success – hair

by Kiki Cavie and Jess Humphreys for the Paul Mitchell Artistic Education Team. Photography by Jon Baker.

102 SCENE

Redken goes wild in Las Vegas for Symposium

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

PUBLISHER CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Print Week’s Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

17/02/2017 11:38

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SALONS DOWNBEAT ON BUSINESS GROWTH A RECENT STUDY has revealed a sharp divide between small and medium-sized firms on their business outlooks, raising concern for the survival of micro salons, with fewer than five employees.

Fewer than half of microbusiness owners expect their company to grow over the next two years, compared with almost threequarters of larger scale SMEs, according to a new report by Albion Ventures, independent venture capital investors in the UK. The fourth Albion Growth Report, which is based on interviews with 1,000 SMEs, looks at what creates and impedes growth, with 57 per cent of SMEs expecting to register an increase in productivity in the next 24 months compared with 33 per cent of micro businesses.

In addition, finding skilled staff was a top concern for companies with more than five employees, while cash flow and red tape were the biggest concerns among microbusinesses. However, microbusinesses are more positive about Brexit with 43 per cent predicting it will be help them enter new markets compared with 36 per cent of larger SMEs. However, Colin McAndrew, managing director of four-strong salon group Medusa, says larger salons face the same red tape but have other burdens, too. He said: “Staffing is a concern. Lately we’ve seen a fall-off in the number of youngsters looking for apprenticeships and we are hearing this across the board.”

Most Wanted and The It List open for entries!

WHETHER YOU’RE a Rising Star, an intrepid Entrepreneur or a Colour Expert – we want to know you, meet you and reward you! Enter the Most Wanted or It List Awards now and come September it could be you on stage accepting one of the most coveted awards in the industry.

Now in its 17th year, Creative HEAD’s Most Wanted Awards celebrate the finest talents in salon and session hairdressing, rewarding phenomenal creativity and business innovation, as well as remarkable teamwork and exceptional customer service. With 14 trophies to be won – including two exclusively for salons in the Republic of Ireland – there could very well be one with your name on it.

And if you’re 30 or under and have a whole lot of passion, creativity and talent to share with the world, then you need to enter The It List. Now in its eighth year and with six trophies up for grabs, the 2017 contest promises to be bigger than ever.

The awards culminate in a glittering Grand Final, taking place on Monday 4 September in London. The deadlines for Most Wanted and It List entries are 15 and 22 May respectively. Do you feel like a winner?

Visit creativeheadmag.com/mostwanted and creativeheadmag.com/theitlist for details on how to enter.

With a cool new look, the revamped KMS range is now organised into Start, Style and Finish, to help you and your clients achieve the coolest fashion finishes…

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17/02/2017 11:40

#CHedit

L’ORÉAL PROFESSIONNEL UNVEILS NEW FACES FOR 2017

Image: Paul Driver

L’ORÉAL PROFESSIONNEL has revealed two new ambassadors for 2017: Hailey Baldwin (pictured right), daughter of actor Stephen Baldwin, and Taylor Hill (left), a Victoria’s Secret Angel. With more than eight million Instagram followers, Hailey is a big name on today’s fashion scene. She is the muse for the It Looks by Vanessa Bruno for L’Oréal Professionnel, as well as the new face for the 2017 Pro Fiber campaign. American INSPIRED! model Taylor Hill has nearly seven million el L’Oréal Professionn followers on Instagram and has worked a to treated colourists r lou Co T for H&M and Forever 21. She will LIS iAec Sp Colour am head the relaunch of L’Oréal Congress, where Ad n Reed, Siobhan Golde Professionnel’s Série Expert tt and editor Bay Garne n range and the Majirel Color hio fas ed provid insights.

Correction campaign.

What March has in store for...

ANDREA DALEY

BARBARA DALEY HAIR & BEAUTY

As official hair partners for this year’s Ladies Day at the Randox Health Grand National, we have lots of exciting race prep to do including a fashion show with designer Philip Armstrong.

We’ve also got our fingers crossed for our L’Oréal Colour Trophy entry!

WESTROW

BLUE TIT HAS donated a portion of its takings from its Dalston salon to the homeless, continuing the salon group’s mission to support as many local charitable causes as possible.

Blue Tit Dalston teamed up with other local businesses to help the Hackney Winter Night Shelter, donating 10 per cent of Saturday takings to help the homeless. Perry Patraszewski, director of Blue Tit, said: “We believe charity and giving back should be a year-round effort. The Hackney Winter Night Shelter is a great initiative and we hope to continue our work with them.”

The donation follows Blue Tit’s previous charitable project, which saw a salon and academy launched in HMP Wandsworth. Prisoners are trained the Blue Tit way of cutting hair and customer care, while the salon – which is open to the public – offers prisoners a new vocation.

NICOLA CUNNINGHAM HAS scooped Creative Stylist of the Year at the Andrew Collinge annual awards, following a catwalk show from the finalists.

Held at the Titanic Hotel in Liverpool, the awards were attended by 160 guests and were an opportunity for the salon group to share its plans for 2017. The awards were judged by a panel of industry experts including Creative HEAD’s publisher, Catherine Handcock. The night also saw the Castle Street salon take home Salon of the Year.

AHEAD

STEVE ROWBOTTOM

Blue Tit Dalston helps the homeless

ANDREW COLLINGE REWARDS STAFF

MY month

After a Vogue press day with Dafni (I’m its global creative director), I’m going to Cosmoprof in Italy with the brush brand, before heading to Salon Smart, where I’ll be talking about the evolution of our business. We also open our 10th salon, in Skipton, North Yorkshire and celebrate our 30th anniversary.

Time to shine with Neäl & Wølf

COMPETITION

IS THERE A YOUNG stylist in your salon who deserves recognition? Maybe you’re an ambitious stylist keen to have your moment in the spotlight? Then you need to enter Neäl & Wølf’s exclusive young stylist competition, the Time To Shine Award, in partnership with Creative HEAD. The competition runs from now until 24 August, with monthly winners chosen from social media entries. Each winner gets to attend a Neäl & Wølf training course, while the overall winner and two runners-up will have their work featured in this magazine, as well as a year’s subscription to the publication. Turn to page 33 for more details on how to enter.

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www.milkshakehaircare.co.uk

only available at professional hair salons.

NATURAL BEAUTY Only milk_shake® combines milk and yogurt proteins with rich vitamins from fruits and nature for beautiful, healthy hair. The patented vitamin complex Integrity 41* protects hair color from fading and special conditioning agents soothe and condition the scalp and hair for a perfect result.

Integrity 41* –– Helianthus annuus, sunflower seeds hydro-glycolic extract.

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For more info on milk_shake® please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk

Mythic Oil from L’Oréal Professionnel has some chic new packaging while now offering heat protection up to 230˚C.

With 28 products across five ranges – Curl, Volume, Smooth, Finish and Texture/Texture Men – Montibello’s new Decode line up has something for everyone.

RRP FROM £12 01264 334466

RRP £16.49

montibello.com

0845 600 0122

lorealprofessionnel.co.uk

Redesigned and with a newly tinkered formula, Label.m Texture Wax Stick has a blend of candelilla, beeswax and vegetable oil for a more defined finish.

RRP £11.50 01753 612090 New from milk_shake is the Lifestyling range, which includes two essential finishers – a medium hold hairspray and a strong hairspray.

RRP £13.69

01392 365177

red-hotproducts.com

Capture the scent of balmy sunshine and pure white beaches in your salon with new Coconut Breeze Elasticizer from Philip Kingsley.

labelm.com

As we head into spring, you’ll know the blonde highlight bookings are going to increase. The challenge is keeping those light-haired lovers happy with their tones in-between appointments. Now, thanks to some clever skincare inspiration, Joico has a stealthy weapon as part of its new Blonde Life system. Its Brightening Shampoo has a lather that lifts and suspends dirt and oil in bubble-like ‘micelles’ – yep, just like micellar water that’s now become a bathroom shelf staple. Along with the dirt go unwanted yellow tones that turn blonde hair brassy, too. It’s a great story to share in the chair.

RRP FROM £15.50 0845 071 2326 joico-blondelife.com

Help clients find their perfect hair partner with the new Custom Care line from Wet Brush, a range of detanglers that are uniquely designed for different hair types.

RRP £11.99 INTERNATIONALSALES@ JDBEAUTY.COM thewetbrush.com

RRP FROM £19 020 7237 7100 philipkingsley.co.uk

Taking inspiration from skincare, Color Proof unveils CC PrimeGenius Anti-Aging Style Extending Primer, the perfect prep for longlasting styles.

RRP £21.95 0333 000 7000 lovecolorproof.com

20

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Caviar Infinite Color Hold from Alterna will shield those shades using antioxidants such as red raspberry leaf and sunflower seed oils.

RRP FROM £34.50 01925 578000 freshapproach.uk.com

Coloured hair can become dull and damaged over time – all hail the deep conditioning mask, Ultimate Color Repair from Paul Mitchell, which preserves colour vibrancy for up to nine weeks!

RRP £21.95

0845 659 0011

salon-success.co.uk

CREATIVE HEAD

17/02/2017 11:44

#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS For the last two years, all things bonding or “plex” have transformed the way colourists can protect coloured hair (especially for those hitting the bleach) while boosting income from an additional salon service. But it was only a matter of time before someone cut out the middle man and popped that bonding additive straight into the colour – and hey presto, that’s exactly what Schwarzkopf Professional has done with its revamped BlondMe line-up, which now includes its Advanced Bonding System already built in. And it has serious back-up – the BlondMe Bonding Care range has been developed to work with the BlondMe Bond Enforcing Colours to help keep those blonde results brilliant for as long as possible. It’s next generation blondes, so prepare to be excited.

IN SALON SERVICE/RRP FROM £13 0800 526741 schwarzkopf-professional.co.uk LAUNCH OF THE MONTH

IT’S ALL ABOUT... DRY SHAMPOO

CREATIVE HEAD

20-21_Stock Options March.indd 2

Help clients resurrect their styles on day two and beyond with Transforming Dry Shampoo from Catwalk by TIGI, which instantly refreshes while absorbing oil and odours.

Refresh locks and turn up the volume with the seriously lovely scent you’ll find in the new Dry Shampoo from UniqONE.

RRP £14.95 0844 844 0944

RRP £14.50 020 7391 7440

catwalkbytigi.com

revlonprofessional.com

21

14/02/2017 16:32

COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

IN ASSOCIATION WITH

THIS MONTH: EMERGING TRENDS

{

THE SERVICE

}

SPRING INTO NEW COLOUR TRENDS!

INSPIRED BY THE runway, L’Oréal Professionnel has spotted two emerging trends for this S/S17 season. The first is a new service, called Foilyage. What is the difference between Balayage and Foilyage? Well, Foilyage, like Balayage, is a technique where lighter pieces are painted freehand into the hair. However, selected pieces are then wrapped in foils, creating defined lightness blended with softer tones, perfect for a natural result. Our beautiful ambassador Emmy Rappe, wears a copper Foilyage look but this technique is great for blondes and brunettes too. The second trend of the season, modelled by our stunning ambassador, Hailey Baldwin, takes inspiration from the ‘barely there’ nude make-up trend, using the beige hair palette. Perfect for spring and so easy to wear, it plays with a blend of warm and cool beige tones. This gives the hair an effortless natural glow – the ultimate make under.

{

GET THE LOOK

}

#We’reLoving

…this beautiful balayage Smartbond transformation by Mario Charalambous from @richardwardhair. Want it? Recreate it for your clients using the following steps: STEP 1: Balayage using Blond Studio Platinium Plus + 30 vol (avoiding roots) STEP 2: Use DIALIGHT 7.8 + 6 vol firstly on the roots, then take over the pre-lightened hair to tone STEP 3: Use #smartbond throughout for softer, stronger, shinier hair!

Go to @lorealprouk on Instagram to see more transformations.

Don’t forget to share your own using @lorealprouk #lorealpro #smartbond

22

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CREATIVE HEAD

16/02/2017 11:14

CONSULTATION TIPS

}

{

SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

{

}

TARGET THE TIME-SAVERS

*Kantar Wordpanel, Females GB 12 m/e Sep 2015.

ENTICING THAT ELUSIVE 25 to 34-year-old client into the salon is challenging, yet they spend the most versus any other age group in the salon and it’s growing at 3 per cent.* So, what do they care about? How can we tailor our services to meet their needs?

These women are experiencing a shift in their day-to-day lives; different priorities or commitments mean less ‘me time’.

Hair damage is another worry with about 75 per cent* of them having shoulder length hair or longer. There is a desire for manageable hair and they are willing to invest to make this happen.

They value the professional difference but want consistency of service delivered and FAST! Here are our top tips for time-savers:

1. THE RIGHT INSIGHT – Tap into their time-conscious needs. Ask how much time they have to do their hair?

2. THE RIGHT LENGTH – Recommend a medium-length style. On average women spend two minutes less a day styling this length hair – that’s 12 hours a year.

3. THE RIGHT SERVICES – Colour products

such DIA and LUO have express development times, meaning clients can have their colour done in under an hour.

{

THE RETAIL

}

NEW!

Added heat protection up to 230˚C

Let your client’s colour shine through with L’Oréal Professionnel’s luxurious Mythic Oil haircare range. The Original Oil is our ultimate multi-tasker.

It nourishes and adds shine, controls and smooths hair without weighing it down.

CREATIVE HEAD

022-023_Colour Consultation March.indd 2

£880

INCREASE YOUR PROFITS WITH SMARTBOND

THAT’S HOW MUCH Charles Worthington is making in sales (on average) each week from using Smartbond, the revolutionary new bonding agent from L’Oréal Professionnel. The team sells up to 45 applications a week – so just imagine what Smartbond can do for your salon’s bottom line! Katie Allan, creative manager at Charles Worthington Salons, shares her top tips on how to upgrade your clients to Smartbond today.

1. Offer Smartbond to all your clients – its not just for blondes or clients wanting an extreme transformation.

2. Highlight to clients that toners last longer due to a stronger hair fibre.

3. Make Smartbond visible in your salon – on your price list, at the styling station and in your colour room!

{

THE COURSE

}

GET CREATIVE IN 2017!

DO YOU WANT to take your technical skills to the next level and master the art of colour?

Jenny Pelter (pictured) is the award-winning technical director of the Westrow Artistic Team and is known for her versatile approach, creating colour that truly complements the shapes and textures bringing haircuts to life.

In her Creative Colour course, Jenny will demonstrate how to distil key trends and make them commercial. Book your place now for her 25 April session in Belfast or 3 July in London.

Head online to lorealprofessionnel.co.uk or call the gorgeous new look L’Oréal Professionnel London Academy on 0800 028 3448

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17/02/2017 11:46

#CHedit

R I S I N G S TA R

SOPHIA TSILIDIS AGE: 21 SALON: HEADMASTERS SOHO

WHY DID YOU WANT TO BE A HAIRDRESSER? Like a lot of people that may have just ‘fallen’ into hairdressing, I didn’t know how much I wanted to be a hairdresser until I started training! Throughout my school days I was academically driven.

I went to university and three months into my course I had an urge for freedom and creativity, not tedious essay writing that meant nothing to me. I needed to be doing something practical.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Some of the most incredible highlights involve assisting backstage at London Fashion Week with Adam Reed, assisting Sophia Hilton and meeting Anna Chapman. Also making it onto a new apprentice programme called the Headmasters Talent Squad. My most career-defining moment so far was being shortlisted as a finalist for The It List Rising Star in 2016. It was overwhelming!

24

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WHERE DO YOU SEE YOURSELF IN 10 YEARS? Involved with education – I remember what an overwhelming sense of relief and happiness that came from understanding how to do my first cut, my first colour and so on. I hope to give others that ‘light bulb’ feeling!

Also, session work is my favourite kind of work because it’s where you can truly push the boundaries. You can play with new materials, take inspiration from your surroundings and create art in hair.

So I hope by this stage in my career I would have established my own signature style.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? Having witnessed the buzz of working backstage at fashion week, I would like to combine this with my love of travelling and have the opportunity to head the hair for a show in Paris or Milan.

That would be amazing!

CREATIVE HEAD

17/02/2017 11:48

It’s time for change

The Airshot

Your Hair, Your Heat, Your Style.

For more information about availability to become a stockist, please call 01943 811314.

Available until 30/03/17 For Terms and Conditions please visit: www.cloudninehair.com/terms-revolution

#CHedit

Inside story MELISSA TIMPERLEY MANCHESTER IN THE HEART of Manchester’s oh-so cool Northern Quarter, Melissa Timperley has created a distinctly modern and spacious salon in a newly built three-story detached building originally intended for offices. With eyecatching 6ft tall lightbox images in six of the floor-to-ceiling windows, the salon exterior is rather striking. Inside, the disability-friendly salon exudes a clean, fresh and distinctive style, with reception and cutting on the ground floor, colour on the second and space for photographic shoots on the third.

Working with Albert Ewan Design on the layout and the lighting, the aim has been to create a relaxing spa-like feel but with a focus on precision cutting and colour, using the strapline of ‘Designers of Beautiful Hair’ to capture the essence of what’s on offer inside, all supported with Unite haircare goodies. And it’s not just about the hairdressing – the salon is already being considered for architectural and building use awards…

HOT BUYS

now open

ARTHUR’S SEAT

The stunning Avalon sofa from Salon Ambience adds a touch of sophistication and a luxurious style to any reception area. It’s available in a choice of Sky Colours, either one or two-tone, at no extra cost – so relax!

Special promotion price: £555 (usually £1,049) 07554 990965 salonambience.com

26

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DUCK & DRY OXFORD CIRCUS The second outpost of this popular blow-dry bar has 20 egg-shaped styling pods, an Instagram-worthy swing and a prosecco bar!

CREATIVE HEAD

14/02/2017 16:34

LOVE

YOUR

HAIR

LOVE CHOOSING YOUR HAIR EXTENSIONS LOVE

YOUR

LOOK

#GorgeousHairIsAChoice Ask your #RCStylist remicachet.com

2016-11 • CREATIVE HEAD Magazine Ad.indd 1

29/11/2016 10:58

THE BUSINESS EDIT FROM INSIDE

THE SALON

IAN MARSHALL SPARGO HAIRDRESSING

We have a clear tipping policy.

At our reception desk every member of the team has their own tip drawer that is used to place the tip in if the client hasn’t managed to pass it to the stylist themselves. When Spargo first started 13 years ago, we only had team of seven and controlling the staff getting their tips was easy as most of the time they were handed straight to the team member. But as the team grew, we noticed that a few tips were going missing. We sat down as a team of 14 and all thought about a solution – that’s where the tip drawer idea came from. From there it grew and now every team member has a drawer that’s not only used to put their tips in if a client can’t hand it to them personally, but also for notes and information that needs to be passed on. It’s become part of our culture and is needed when you have a team of 24.

DO YOU HAVE A TIP-TOP TIPPING POLICY? IN THE SERVICE SECTOR, many workers rely on the extra income brought in from tips.

Yet recent revelations have shown that some names – including Harrods and Michel Roux, owner of La Gavroche – don’t always pass on tips to restaurant staff.

In May 2016, the government highlighted a range of options to improve the tipping system, including the possibility of making its current code of practice on tips mandatory.

Although there’s currently no law requiring restaurants to hand over tips to their staff, the then business secretary, Sajid Javid, said that “gratuities should go to the people they were intended for”.

Understandably, the NHF has subsequently urged hairdressing and barbering salon owners to take notice of the current voluntary code of practice on tips. “While we don’t agree that putting heavy-handed rules in place is the solution, our 2016 survey showed that 79 per cent of salon owners agree that tips should always be passed onto staff as a reward for the good service clients have received,” says NHF president, Agnes Leonard. “It’s damaging for any brand that isn’t seen to be passing on tips as clients intended.”

Indeed, but in a culture now that sees us reaching to tap our debit card when we’re paying, we’re increasingly becoming a cashless society. Is this having an impact on ensuring tips get to the right team members?

“We don’t allow tips to be taken on credit cards, and have always operated under the policy that tips should be paid in cash and given directly to the stylist,” argues Kai Wan, owner of P.Kai Hair. “We’ve always stipulated this in our staff handbook, so they know that they have to declare their tips themselves and it’s not our responsibility as salon owners.

It’s always worked well for us and makes the whole issue of tips fair.”

At the Aveda Lifestyle Salon & Spa in Covent Garden, there’s a subtle way that stylists can ensure that any tips clients leave find their way directly to them. “Our salon tipping is discreet, as we never want a guest to feel pressured,” explains its business manager, Gevi Nicolaou. “There are little envelopes at the front desk, where guests can enclose a tip if they’d like, as well as write a personal note to their stylist, technician or assistant. It’s lovely for our team too, they love reading the notes and knowing that their guest left the salon feeling amazing.”

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CREATIVE HEAD

17/02/2017 11:49

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27/01/17 08:48

#BusinessEdit

The Numbers Game THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

EVEN IF YOU’RE not looking for extra ‘bums on seats’, award wins give greater credibility to your brand. “Reputation is everything, with word spreading quicker than ever thanks to social media,” says The Retreat’s Beverley Bates.

“Many of our clients actively seek out successful stylists that have received recognition.” She adds that the application process can also provide you with a valuable opportunity to properly appraise the business, and it might offer a heads up for recruitment, too. “What I would take from wins is that person would probably be focused and passionate about our industry,” says Emma Simmons from Salon 54.

9%

38%

of salons will be entering three or more competitions this year

of salons enter at least one competition a year

46% of salon

owners would be more likely to hire an award-winning stylist

PR exposure Prestige Stronger employer brand

When recession hit we rethought our business, as there were 12 salons in town. We entered Most Wanted Best Local Salon, finalised and promoted that – it had a big impact on business, changed the way we do things and made us stand out in our town VICTORIA STEVENS, TOPS SALON, MELKSHAM

WAS THE AVERAGE RETAIL IN JANUARY TURNOVER

£47.76

WAS THE AVERAGE CLIENT SPEND (NET)

8.4%

75%

What do you gain from entering awards?

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

AWARDS AND COMPETITIONS

OF AVERAGE TOTAL CLIENTS WERE NEW CLIENTS

BUSINESS IN JANUARY 2017 COMPARED WITH DECEMBER 2016?

growing 6%

BUSINESS IN JANUARY 2017 COMPARED WITH JANUARY 2016?

growing 31% 25%

declining declining

94%

steady 44%

WHETHER IN THE UK or elsewhere in the world, hairdressing has always valued the importance of competitions and award wins. The buzz generated by participation in a competition is important for the salon and team spirit. At Ikosoft, we’ve established that salon figures are boosted following a hairdressing event of any kind. Meeting others, pooling ideas and the excitement of such occasions help focus energy. Your clients benefit, too, from the vicarious experience of the glamorous world of hairdressing through the tales you tell them! With a programme like Merlin you can let your clients know all about the events you’ve attended and the awards you’ve won – by text, email or letter – so they can bask in your reflected glory. Naturally, you’ll notice an upswing in your employees’ target achievements as well. Entering competitions can only be a positive experience, for your turnover and morale.

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

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CREATIVE HEAD

17/02/2017 11:50

CR EATIV E HE AD AD VE RT OR IAL

REBEL WITH A CAUSE? BORN TO COLOUR OUTSIDE THE LINES? DO YOU HAVE CREATIVITY IN ABUNDANCE AND WANT TO SHOW THE WORLD WHAT YOU CAN DO? THEN YOU WERE BORN TO JOIN THE NEW AFFINAGE ARTISTIC TEAM AND BECOME A COLOUR REBEL

THE SEARCH IS ON for Affinage’s new Artistic Team, Colour Rebels! The brand is looking for colourists that have a very particular set of skills: they colour outside the lines and are as creative as they come. The new Colour Rebels must also be super-keen to take their career to the next level, show off their work on stage and have boundless enthusiasm for learning.

The winning team will embark on a two-year programme that is aimed at catapulting their careers and becoming the next leaders in the British hairdressing industry. The Colour Rebels will have the opportunity to work alongside leading industry

ENTER NOW!

TO APPLY TO JOIN THE COLOUR REBELS ARTISTIC TEAM, HEAD TO COLOUR-REBELS.AFFINAGE.COM FOR AN APPLICATION FORM. THE ENTRY DEADLINE IS 7 APRIL AND THOSE SELECTED TO AUDITION MUST BE AVAILABLE TO ATTEND AN INTERVIEW ON 7 MAY

icons and Affinage’s leading team of expert ambassadors, with the opportunity for international travel as well.

Initial training will consist of a four-day boot camp, which includes training by the talented Affinage Education team and an inspirational day with Affinage global ambassador and multi-award winning hairdresser, Tracey Devine-Smith.

As the journey progresses, the lucky team will be given the opportunity to work on an Artistic Team photoshoot, work with the Affinage Education and Ambassadorial team, and get involved at an array of events and shows.

NAGE ITH AFFI OWING W KEEP GRESS ch is why ER, you never stop learning, whi

AS A HAIRDR seminars and workshops on Affinage offers a wide variety of g techniques to creative and everything, from basic colourin workshops, to suit every highly technical advanced colour e l they’re at. Its purpose-built stat hairdresser no matter what leve and ted near Southampton of the art training academy is loca ry year. Get involved now! eve sers hosts thousands of hairdres FOR MORE on the brand’s courses, download the 2017 education brochure at affinage.com

Discover more about what Affinage can do for you and call 01794 527111 or visit affinage.com CREATIVE HEAD

031_Affinage.indd 1

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14/02/2017 16:38

#BusinessEdit

LIFE LESSONS

TOBY DICKER THE CHAPEL

Do it well or don’t bother.

If you can’t be bothered to do something well then your customers will see straight through it, and it may even reflect how seriously you take hair too.

Delegate effectively.

As your salon(s) expand, your workload can start to stretch you too. To keep up with growth you have to pass some of your jobs on to other people. With a strong team, after an initial training process, you’ll see it pay for itself.

Hire the right people.

Hire on attitude rather than skill – skills can easily be taught but changing attitudes is harder.

Positivity and creativity are infectious.

Take time out for yourself.

Look after your own health – being attached 24/7 through social media or email causes stress. Make time to reflect, look after yourself and be with people you love.

SPEAKER MAIN STAGE

17 19 MARCH 20 32

32_Ken West.indd 1

#INDUSTRY GOALS

LET KEN WEST BE OUR TAYLOR SWIFT AND IDENTIFY THE “SQUAD GOALS” FOR THE HAIRDRESSING INDUSTRY KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

SEE KEN WEST SPEAK AT

SPRING IS AROUND the corner allow a stylist to earn a good and with it comes the same old salary. And salons that are offering 19 & 20 MARCH AT challenges – just as nature tries to so many discounts that they are THE PARK PLAZA, LONDON perceived as budget salons. distract us with the first glimpses Nothing wrong with that if you have of sun and daffodils. stylists serving 40 or more clients every As I predicted last year, HMRC has single week without fail. Sadly I know that taken the opportunity to not only raise the the average stylist, and I say again average, is National Living Wage in April at the same time serving fewer than 25, and with the average as tax codes (personal allowance) change, but income per client still under £40 net of VAT also to sneak in a small increase to National then you can do the maths yourself…

Minimum Wage (NMW) rates, even though these were tweaked last October. This sets out SO, HOW ABOUT SOME INDUSTRY GOALS FOR 2017? its intention to make the start of the tax year ● Every stylist in every salon taking at least the time that NMW rates change as well. £1,000 net of VAT in professional sales a week.

Although I absolutely agree that this is a logical time to change these rates, I also think ● Every stylist being truly cost-efficient within that politically it makes sense for government, nine months of starting a column in a salon. as employees may often see the benefit of their tax codes and hourly rates changing with ● Average income per client more than £40, the resulting impact on their take home pay. net of VAT. Happy days for them but, sadly, challenging days for many salons. ● Earnings of any team member above what Sad because I firmly believe that, as an they could earn in Lidl. industry, we should not see a rise in NMW rates as a challenge. and I know that many ● And my own goal is for each and every of you don’t, especially inner city and wellone of you to look at the above and say: established salons. “no problem!”

Unfortunately though I also know that many of you do see them as a hurdle because I witness it all PLEASE GIVE KEN FEEDBACK the time, particularly in salons Email him directly on KenW@365Hair.com with prices that cannot possibly

CREATIVE HEAD

17/02/2017 11:51

CR EATIV E HE AD AD VE RT OR IAL

COMPETITION

Your time to

SHINE

Calling all young stylists! Enter Neäl & Wølf’s Time To Shine Award to get noticed and to take the next step up the career ladder

IS THERE A young stylist within your salon who deserves recognition? If there is and you stock Neäl & Wølf products then you need to enter the brand’s exclusive young stylist competition, the Time To Shine Award. The competition runs from now until 24 August and each month the brand will pick the winner of the Best Hairstyle from the entries on social media. Each winner receives a Salon Promotions training course of their choice, as well as their very own professional tool kit. On top of this, the winner and two runnersup will have their work featured in Creative HEAD as well as a year’s subscription to the publication.

How to enter

Neäl & Wølf is a British professional brand that’s in • Salon owners – to enter your nominated salons across the UK. Every stylist, contact your Neäl & Wølf sales item in its handpicked range consultant who will pass your information has been made with the finest on to the brand. formulations and is suitable • Stylists – to submit your entry directly, for all hair types. Combine post a photo of your finished style on its luxuriously Facebook, Instagram or Twitter using #TimeToShineAward, then tag refined packaging THE TIME @nealandwolf and list any Neäl & and unique E AWARD, SHIN TO Wølf products you’ve used. fragrance, and IN PARTNERSHIP WITH • Not a Neäl & Wølf stockist? you’ve got a CREATIVE HEAD, RUNS Not a problem, call UNTIL 24 AUGUST – DON’T range that’s 01282 444900, email MISS OUT AND DON’T unlike any FORGET TO HASHTAG info@salonpromotions.co.uk other hair care #TIMETOSHINEAWARD or visit nealandwolf.com to find brand out there. out how you can become one.

Find out how luxury brand, Neäl & Wølf, can help your salon grow today. Call 01282 444900, email info@salonpromotions.co.uk or visit nealandwolf.com. Follow @nealandwolf CREATIVE HEAD

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14/02/2017 16:41

#BusinessEdit

ANABEL KINGSLEY

PHILIP KINGSLEY WHY IS IT IMPORTANT FOR STYLISTS TO UNDERSTAND SCALP HEALTH? The health of hair is highly reliant on the condition of the scalp. Being aware of its importance, and offering scalp treatments is also a great way to expand your services, to create a unique and all-encompassing salon experience, and to set your salon apart.

BUT HOW TO BROACH THE DIFFICULT DISCUSSION OF HAIR LOSS? Hair has incredible psychological importance, and that can be daunting.

However, having effective products at hand and creating a comfortable and open environment to talk about hair loss can make it easier.

WHAT EXCITING INNOVATIONS DO YOU HAVE FOR 2017?

Our After-Sun Scalp Mask, soothes and hydrates dry and sunburnt summer scalps. It can also be used year-round to moisturise the scalp and optimise its condition. It’s the first product of its kind and is based on more than 60 years of expertise.

QA

SPEAKER MAIN STAGE

17 19 MARCH 20

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

SOPHIA HILTON, DIRECTOR OF NOT ANOTHER SALON How do you think your dyslexia has been an advantage?

@nasalhairspray

Advantage? That’s a new one. It’s more a pain in the ass! But in all honesty I wouldn’t change it – it has allowed me to inspire other people by letting everyone know you don’t have to be perfect to achieve your dreams. I always believe it’s not the cards you are dealt but the way you play them.

How did you come up with the concept of Not Another Salon?

@spargo_hair

It took ages! I spent a lot of time exchanging people’s professional opinions for hair service.

For example, I saw a social media expert once a month to air my ideas and to make a plan how we would market ourselves online over a 12-month period. Nothing was left to chance!

Where do you look for inspiration?

@hello_reeshii

I never purposefully go out and look for inspiration – I tend to have my best ideas at three in the morning when my subconscious has been chewing up everything I’ve been seeing without me knowing. I’m certainly not a fashion.com girl. I wouldn’t know my Armani from my armpit. I just do what I like. It’s taken a long time to get the confidence to know that that’s actually okay.

How do you plan to keep Not Another Salon fresh and cutting edge?

@Jo_Timperley

I think the world is obsessed with being timeless and that’s why everything is a bit dull. I guess it’s a way of appealing to the masses, like magnolia does when you’re buying a house. I realise some people might think we are a novelty at this point – and I wouldn’t blame them for a second.

However, it’s the fact that we are so ‘now’ that will allow us to continue to be modern over time.

The hair we do will change constantly over the years; our ‘no judgment policy’ will not.

Next issue: Sam Burnett, founder of Hare & Bone. Tweet us at @creativeheadmag

Insider Insight

36%

Supported by

is the increase in overall bookings you could see if you opened on a Sunday. Not bad for a day’s work! With more customers searching online for hair appointments, there’s more data available to see when customers actually want to book and where supply isn’t meeting demand. top tip! Switch up your opening times. Be the first to meet the demand and you’ll fill those salon seats.

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business or call 0330 100 3515

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CREATIVE HEAD

17/02/2017 11:52

for thicker, fuller hair growth

Clinically proven results in just 3 months

Hair By Errol Douglas MBE.

Help your clients reclaim thicker, fuller hair with Viviscal Professional hair growth supplements, scientifically proven to nourish from within.

Call NOW to start growing your retail business today.

www.viviscalprofessional.co.uk | 0845 399 0022 | enquiries@viviscalprofessional.com

#BusinessEdit

CYBER ATTACKS THREATEN QUARTER OF SMALL BUSINESSES A QUARTER of small businesses (28 per cent) admit they would be at risk of going bust if they suffered a cyber attack, such as a virus, malware or hacking. Research from insurer RSA has concluded the average cost of a cyber attack can be between £65,000 to £115,000, yet most small businesses polled felt an unexpected £50,000 bill would tip them over the edge.

Common attacks on small businesses include the use of “ransomware” by fraudsters to extort cash by blocking access to systems, and attacks where hackers gain access to sensitive customer or business details.

The warning has come as the NHF has given its backing to a government campaign to raise awareness about the dangers of such cyber threats, and how small businesses can better protect themselves. The Home Office’s Cyber Aware campaign is designed to encourage businesses to follow a set of simple online rules, such as installing security and anti-virus updates straight away, using stronger passwords and, most importantly, training staff to understand the risks. See more at cyberaware.gov.uk

PAPER £5 NOTES CIRCULATION TO END SALONS AND BARBER SHOPS are being reminded the old paper £5 note is being withdrawn from circulation from 5 May. At this point the old notes will stop being legal tender and should not be accepted from clients as payment. The paper note was replaced by a polymer version back in September. A new polymer £10 note is being issued this summer, to be followed by a polymer £20 note in 2020. Salons are also being reminded the new 12-sided £1 coin is being introduced from 27 March.

BUSINESS RATE CHANGES SET TO HIT SALONS FROM APRIL many salons around the country will find themselves paying higher business rates because of a nationwide revaluation of the tax of business properties.

Despite the government arguing that most businesses will see no change or bills falling, an NHF poll of members has found that 42 per cent are expecting to be hit by a higher bill. Nearly 14 per cent say they expect their rates bills to stay the same. Just 7 per cent say they will pay less as a result of the change.

Salons and barber shops located in areas where property prices have risen sharply, especially London and the south east, are expected to be hit hardest.

The NHF’s survey, however, found a significant minority (37 per cent) of members still did not know what their new bill would be from April, meaning they could be in for a nasty surprise. If you think your bill or the calculation of your rateable value is wrong, you can appeal. In England and Wales, you do this through the Valuation Assessment Office, in Scotland through the Scottish Assessors Association, and in Northern Ireland through the executive’s Land & Property Services department.

However, because this can be complex and time-consuming, the NHF has launched an appeals service for members through specialist rating surveyor Mark Radford. The service is being offered on the basis of “no savings, no fees”. Salons across the UK can find an estimate of their new bill by going online to gov.uk/introduction-to-business-rates/revaluation

ONS reveals business failures MORE THAN HALF of UK businesses do not survive more than five years, new figures from the Office for National Statistics (ONS) have suggested.

The ONS found that just 41 per cent of businesses started in 2010 were still active in 2015, indicating that nearly six out of 10 (59 per cent) had not survived for one reason or another. The figures highlight how tough the business market is and how important it is as a hair, beauty or barbering business owner to have the business skills and knowledge you need to be successful, as well as having great technical hair, beauty or barbering skills. More positively, the ONS found that more businesses were launched in 2015 – 383,000 – than at any time since 2000. You can find out more about the NHF’s programme of business courses, training and workshops at nhf.info/events

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 36

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CREATIVE HEAD

16/02/2017 11:22

CR EATIV E HE AD AD VE RT OR IAL Katie Fa-Rey

PERFECT MATCH WHEN CONSIDERING AN ADDITIONAL SERVICE FOR YOUR SALON, FINDING THE ONE CAN BE TRICKY. HIGH DEFINITION REVEALS WHY THE BEAUTY BRAND IS THE OBVIOUS CHOICE

YOU WANT to branch into additional services in your salon, difference HD Brows made to my clients’ faces, boosting their but how do you decide which avenue is right for you? confidence as well as my own.”

Beauty is a great option, and eyebrows are the perfect way It wasn’t long before Katie was working her magic on more to increase your revenue. It’s a low initial investment, takes than 70 brow clients a week. “Seven months later, I opened up minimal space and offers maximum rewards – particularly my first salon – The Brow Lounge – with my second salon if you choose to partner with High Definition. Not only is launching two years after,” she adds. the brand behind the number one salon brow treatment, HD Want to get in on the action and become a High Definition Brows, you also have the option of stocking its award-winning stockist or a HD Brows stylist? As Katie reveals, it’s easy to High Definition make-up range to boost your retail revenue. achieve and very affordable, too. In just two days, you and Katie Fa-Rey, owner of The Brow Lounge in Sheffield, your stylists can be taught how to deliver perfect HD Brows chose to train in HD Brows and hasn’t looked back. services and, once qualified, you can charge at least £25 “I was a hairdresser for nine years, but having a treatment with minimal product outlay. By doing LOCAL two children close together meant I lost my just five treatments a day, you can cover the initial TRAINING! clientele,” Katie explains. “As a result, I lost outlay of your training in just three weeks.

ION INIT DEF WITH HIGH G confidence in myself and in March 2013, I Your salon will also be added to the High STATE-OF-THE-ART TRAININ SGOW ACADEMIES IN LEEDS, GLA decided to train in HD Brows to add to my Definition online salon finder, which receives AND MILTON KEYNES, AND skillset and help build my client base again.” more than 1,000 searches a day, raising your ’RE YOU K, WEE RY COURSES EVE Y After a two-day training course, Katie began salon’s profile and targeting a whole new clientele.

SURE TO FIND AN ACADEM THAT’S CONVENIENT offering brows in the salon, while sharing her So what are you waiting for? Branch out into FOR YOU work on social media. “I could see the huge beauty with High Definition today.

Discover the many benefits of partnering with High Definition today. Request a visit from one of the brand’s salon teams by calling 0844 801 3063 or visit beautyinhighdefinition.com CREATIVE HEAD

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16/02/2017 11:24

rreots!

P sec

Can you keep a secret?

We’ve discovered the top five L’Oréal Professionnel products the professionals can’t live without! Throughout the year we’ll reveal one of the pros top five essentials, but shhh… keep it to yourself!

First up: ultimate multi-tasker Mythic Oil Original Oil DO YOU REMEMBER a time before Mythic Oil? No, we don’t • Protects hair from heat up to 230°C. either. The 11-strong range, including three oils, has taken the • Client’s hair is left looking shiny and manageable. hair world by storm, but it’s the Original Oil that remains It’s already a pro secret and widely used backstage a stand out essential. So what makes it a must-have and in-salon, but it is set to become the worst-kept and the ultimate multi-tasker? secret out there as it gets updated with added “MYTHIC OIL • When applied wet, it softens and detangles heat protection.

RY NDA LEGE S PROVIDE hair; when applied dry, it smooths flyaways and So the secret’s out – Mythic Oil Original Oil SHINE AND PROTECTION. FOR A GLOSSY FINISH, gives hair a polished look. is the first essential pros can’t live without! It’s I WILL EVENLY APPLY • Provides weightless hydration and even suitable for fine hair as can be applied to THROUGHOUT frizz protection. strands ends to help keep hair under control THE LENGTHS” • Helps detangle and soften hair with a blend and looking radiant, without worrying about LE NEVIL STEPHEN LOW, HAIR & BEAUTY of precious oils including argan oil. weighing the hair down.

To find out more, call 0845 600 0122 or visit lorealprofessionnel.co.uk.

Keep up to date with the brand on social media @lorealprouk #lorealpro 38

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CR EATIV E HE AD AD VE RT OR IAL

NEW! Ad heat prote ded up to 230ction °C

“WITH ADDED HEAT PROTECTION, MYTHIC OIL MAKES IT EASIER THAN EVER FOR CLIENTS TO GET NOURISHED, HEAT-PROOF HAIR IN ONE PRODUCT!” KATIE ALLAN, CHARLES WORTHINGTON

CREATIVE HEAD

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16/02/2017 13:10

LONG TIME COMING

ARE COMPULSORY PENSION SCHEMES, HOWEVER WELL-INTENTIONED, JUST ANOTHER HR HEADACHE? IT’S NOT EASY to convince people to plan for a future that seems forever away, but the government has deemed it time employees start saving for their retirement. It’s been years in the planning, but the deadline to have compulsory pension schemes for staff is upon us. The arrival of pensions auto-enrolment, which makes all businesses, however small, legally responsible for setting up and paying into a workplace pension for their employees started with the UK’s biggest companies back in 2012, and most smaller companies ‘staged’ during 2016 and this year.

But with rising National Minimum and Living Wages, skilled staff shortages and an increase in chair renters, contributing to staff’s pensions could be the metaphorical straw that broke the camel’s back.

“While it’s well-intentioned, of course it’s also a headache for the employer, so our advice is to look for a scheme

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that is easy to operate and where you get support from knowledgeable staff,” advises Hilary Hall, chief executive of the NHF. There is a daunting array of pensions out there so if you are still searching for one that’s right for your business, it’s best to seek advice from an independent financial adviser or from the NHF, which has set up its own scheme with financial planners Wren Sterling open to members and non-members.

Kai Wan, owner of P.Kai Hair, set up his staff’s pension schemes through the NHF and found it “took a lot of the headaches of pensions away”.

But it is something he is taking into consideration when the salon increases its prices in April. However training will probably increase and “become more focused as we want the team to be able to charge more for each service and this needs to be justified”, he adds.

CREATIVE HEAD

16/02/2017 11:32

#FutureProof

“I’ve nearly completed my auto-enrolment and I feel it’s a good thing. I know a lot of friends have had issues with theirs depending on who they go with, but I have found it pretty easy. I won’t be cutting things like training as I feel it’s not the staff’s fault, but we have decided to look more into the sale of services, trying to upsell more services rather than increase prices or lose funding for training.”

KRYSIA EDDERY

As you set up your pensions scheme, it can be all too tempting to cut back on other things to make up the shortfall, so how do you make up the money that’s now going into staff’s pension pots?

“I won’t compromise on training during this time, but we are increasing the costs of our services slightly,” says Karine Jackson, owner of Karine Jackson Hair & Beauty.

“We’ve made sure we’re not passing too much of this on to our clients but it’s business and you can’t run at a loss.”

This constant balancing act in how to make up the difference is what’s making a lot of salons feel desperate.

If it’s not one thing, it’s another, especially once you let something slip, and the whole thing starts to tumble down.

“Pension schemes are often a ‘distress’ purchase, something that has to be done immediately to avoid fines,” says Hilary. “We are seeing a steady rise in prosecutions for non-compliance.”

While Ronnie Marshall, owner of Byron Hairdressing in Kirkcaldy, set up his compulsory pension scheme for staff last June, he does know other small businesses that have been hit with fines.

“Sticking your head in the sand just isn’t an option as the penalties for non-compliance could cripple a small business,” says Ronnie. “I know of one non-hairdressing company that was hit with a £400 penalty for missing its deadline and was facing an escalating penalty of £50 a day if it didn’t comply with its requirements to get a scheme up and running. That led to higher costs from a pension auto-enrolment specialist the company hired as everything had to be rushed through.”

Ronnie opted to employ a financial adviser to guide him through the process and found it was money well spent.

He also believes a good pension scheme could help with recruitment and retention. “Salons offering a more generous contribution will stand above those sticking with the minimum,” he explains. “At Byron, for instance, I’ve decided to increase the employer’s part of the minimum contributions, so my team pays less for the same benefits.

“It gives employees a chance to save for the future and all our team who are eligible have opted in.”

CREATIVE HEAD

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HEAD-ON! FACE BUSINESS RED TAPE COME TO

19�20 MARCH 2017 S GO TO PAGE 50 FOR DETAIL

While the NHF has found most employers are paying the minimum, The Chapel is one company that has chosen to start contributing eight per cent to staff’s pensions immediately (although this will be compulsory for all companies come April 2019) as way of investing and incentivising its staff.

“We’ve chosen to make the full pensions contribution for our team because we believe this is the correct thing to do,” says The Chapel’s co-founder, Toby Dicker. “Employment is a two-way street. If you want great people to work in your team then anything you can do to make your company more attractive must be good for retaining and incentivising good team members. Retention, of stylists and customers, is the most import thing we measure in our business.”

Despite the extra headaches pension schemes inevitably bring, most businesses, big and small, agree that they are necessary. Perhaps it is time to look at pensions as not just a necessary evil, but a new avenue in attracting top talent to your salon?

MINIMUM CONTRIBUTIONS COURTESY OF WREN STERLING DATES

CONTRIBUTION LEVELS

October 2012 to 5 April 2018

2% - of which the employers minimum contribution is 1%

6 April 2018 to 5 April 2019

5% - of which the employers minimum contribution is 2%

From 6 April 2019 onwards

8% - of which the employers minimum contribution is 3%

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16/02/2017 11:33

CREATIVEHEADMAG.COM/MOSTWANTED CREATIVEHEADMAG.COM/THEITLIST @creativeheadmag #MWIT17

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16/02/2017 11:41

E B O T Y D A E R ?

S U O L FABU ND A D E T N A W T S O M CREATIVE HEADS’SARE OPEN FOR ENTRY D THE IT LIST AWAR

2017

event

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16/02/2017 11:41

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16/02/2017 11:41

INDIVIDUAL AWARDS MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating stand-out work in men’s hair Category sponsor

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proven successful, either for the salon business or the industry at large

TEAM AWARDS BEST SALON TEAM For teamwork at its best Category sponsor

Category sponsor

BEST LOCAL SALON For a salon that best serves its local community

CREATIVE TALENT

HAIR TREND

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

For the best on-trend image of the year

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HAIR ICON For the most inspirational hairdresser of 2017

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ENTRY DEADLINE Monday 15 May 2017 DOWNLOAD ENTRY FORMS creativeheadmag.com/mostwanted TALK TO US 01434 610940

STAY TUNED creativeheadmag.com/mostwanted @creativeheadmag #MWIT17

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16/02/2017 11:41

2017

WE E B D L U O C S E O HER USTRY STARS D IN W E N D N FI TO N IMATE COMPETITIO LT U E H T – K C A B ’S IT

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16/02/2017 11:41

FOR HAIRDRESSERS AGED 30 OR UNDER THE RISING STAR

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THE ENTREPRENEUR FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING AND SUCCESSFUL BUSINESS

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THE IT GIRL AND IT GUY

TWO TROPHIES – ONE FOR A FEMALE WINNER, ONE FOR A MALE WINNER – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS

event ENTRY DEADLINE Monday 22 May DOWNLOAD ENTRY FORMS creativeheadmag.com/theitlist TALK TO US 01434 610940

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16/02/2017 11:41

VE RT OR IAL CR EATIV E HE AD AD

Boost your business Growing your salon takes time and effort, but Treatwell can make it easier. Discover how Europe’s largest hair and beauty bookings website and app helped the Pierre Alexandre Group

Karol Skwira, managing director of Manchester’s Pierre Alexandre Group, reveals how Treatwell has helped the salon group maximise on its downtime for a bustling salon full of busy, happy stylists

Creative HEAD: Treatwell offers salons many opportunities, but a big part of what the company does is provide a platform for customers to write reviews. Have these reviews helped your business?

Karol Skwira: They’ve helped massively. The competition in Manchester is strong, so we need to keep on top in Google searches when clients look for a salon.

Treatwell increases our exposure and helps people choose which salon to go to. It gives them up to date and verified reviews. Treatwell is a fantastic partner as it wants to create the best experience for customers and salons alike. We just need to keep on top of our booking system, provide excellent customer service and value for money, and Treatwell will promote us on its site to customers. It’s all about the perfect booking experience.

CH: Has Treatwell helped bring in new clients?

KS: We get about 100 new customers every week and at least 50 of them are from Treatwell. Moreover, they are good customers who nearly always come back.

CH: How does Treatwell incentivise clients to book an appointment?

KS: The majority of our Treatwell bookings happen at night when the salon is closed, so we wouldn’t have these appointments without the Treatwell online booking facility. Also, we receive up to 300 phone calls a day and it’s nearly impossible to answer them all. The Treatwell booking system helps us not to miss these bookings, optimising turnover.

CH: Since using Treatwell, have you seen an increase in revenue?

KS: We have seen our revenue and bookings increase by approximately 20 per cent.

CH: What discounts and offers have you done with Treatwell?

KS: We do last-minute and off-peak slot discounting through Treatwell Connect software. It provides smart discounting tools so that we can easily use off-peak pricing to fill times we know aren’t going to be busy, such as Mondays. Staff are happier when they’re busy.

CH: What are the three key benefits you’ve experienced through Treatwell?

KS: It fills quiet times, builds your online reputation and helps increase turnover.

Join Treatwell today! Email join@treatwell.co.uk or visit treatwell.co.uk 48

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CREATIVE HEAD

16/02/2017 11:43

IT’S YOUR LAST CHANCE TO BOOK TICKETS

IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

50-55_SalonSmart March Colour2.indd 1

16/02/2017 11:45

19�20 MARCH 2017

PARK PLAZA RIVERBANK, LONDON

BUSINESS NETWORKING

CALL TO BOOK � DO IT NOW!

01434 610944

Great minds, expert insight, real stories, new ideas, and unique opportunities to meet and mix with industry innovators.

Want to grow your business? Get to Salon Smart – Creative HEAD’s two-day business networking event in London this March

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17

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16/02/2017 11:45

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John Hurine, Salon Success

Toby Dicker, The Chapel

Matthew Sockalingum, Matthew Luke Professional

Steve Rowbottom, Westrow

Ky Wilson, The Social

Katie Katon, George’s Hairdressing

Jayne Prigent, Jas Hair Group

Russell-John Barker, Mahogany Hairdressing

Alice Kirby, Lockhart Meyer Salon Marketing

Lorenzo Colangelo, The Gallery

Sophia Hilton, Not Another Salon

Monica Teodoro, L’Oréal Professionnel

Ken West, 3.6.5 Education

Gavin Hoare, Richard Ward Hair & Metrospa

Laura Hinton, Little Light PR

Tim Binnington, Headmasters

ALL THESE GREAT NAMES

IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

16/02/2017 11:46

19�20 MARCH 2017

Michael Van Clarke, Michael Van Clarke

Simon Tickler, Salon Success

Lee Stafford, Lee Stafford Education

Full of bright ideas and real experiences – tried, tested and talked about by real hairdressers – Creative HEAD’s business networking event features a packed line-up of brilliant people and exciting brands

BOOK TICKETS ON

Zoë Vears, Salon Success Mark Woolley, Electric Hairdressing

Gareth Williams, Headmasters

Laura Chalkley, National Hairdressers Federation

Ken Picton, Ken Picton Salon

HEAR FROM THEM ALL

Charles Worthington MBE

John Sanders, Headmasters

Jonathon Soons, Headmasters

PARK PLAZA RIVERBANK, LONDON

01434 610944 creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17

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16/02/2017 11:46

SUNDAY 19 MARCH & MONDAY 20 MARCH

MONDAY 20 MARCH

£245 PLUS VAT

£100 PLUS VAT

WEEKEND PASS INCLUDES THREE-COURSE DINNER WITH WINE AND OVERNIGHT ACCOMMODATION WITH FULL ENGLISH BREAKFAST

DAY PASS

Inspiring presentations, engaging conversations, exclusive creative performances, money-spinning workshops, discussion and debate covering apprenticeships, recruitment, the National Minimum Wage and chair rental - PLUS a gala reception, a three-course dinner, and a stunning 4-star venue.

Creative HEAD’s business networking event is the full business package. You need to buy a ticket now!

IN PARTNERSHIP WITH ASSOCIATE SPONSORS

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16/02/2017 11:46

19�20 MARCH 2017

PARK PLAZA RIVERBANK, LONDON

BUSINESS NETWORKING

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BOOK TICKETS NOW ON

01434 610944

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart17

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16/02/2017 11:46

CREATIVE HEAD EDUCATION

o t d e s a e l "P meet you!"

education

OUR FEATURED ARTIST IN MARCH IS MARK LEESON

S START H C 1 MAR

From Vogue to Vegas and a passion for Instagram – find out what makes Mark Leeson tick

education

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HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION

16/02/2017 13:03

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CREATIVE HEAD

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PHOTOGRAPHY BY BENJAMIN VNUK CREATIVE HEAD

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SEE MORE from the shoot.

Visit creativeheadmag.com

CREATIVE HEAD

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16/02/2017 12:10

HAIR The Sassoon Academy International Creative Team led by Mark Hayes. MAKE-UP Daniel Koleric. STYLING Lucie Perrier

Tailored TO YOU

Sassoon has two specialist programmes that can be personalised just for you and your team. We look into what sets Sassoon Academy apart and why sometimes it’s best to go it alone HAIRDRESSERS NEVER STOP LEARNING, but sometimes going on a course just isn’t enough and you yearn for something more personal. Since the 1970s, Sassoon has delivered the finest hairdressing education and is credited with being the first brand to open an educational institution and develop a structured curriculum. As part of its commitment to delivering the best, Sassoon is continually renewing what it offers. The brand recognised a need for personalised education and one-to-one tuition is the answer.

ONE-TO-ONE TUITION

who speak a range of languages, including Italian, French, Spanish, Polish Hungarian and Japanese.

WHAT YOU’LL RECEIVE: • A higher degree of bespoke instruction.

• Constructive feedback after every model and encouragement to document your work with before and after shots.

• Assistance in making notes, drawings and diagrams.

Its one-to-one programmes can be Please be advised all hands-on and demo work by students YOU SET THE structured up to advanced level and the Sassoon team is conducted on live models.

S; LEARNING GOAL and the team at Sassoon will .

ER LIV LET SASSOON DE FORMAT work with you to design a unique TO FIND OUT MORE, CALL Theory and/or practical learning experience for any number AIL EM 020 7399 6902 OR AWARDED of days that will expand your AL EDSERVICES@VID Relevant diploma skill repertoire and increase your SASSOON.CO.UK PRICE potential. And if you’re not a native £975 inc VAT per day English speaker, Sassoon has instructors

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CREATIVE HEAD

16/02/2017 12:15

CR EATIV E HE AD AD VE RT OR IAL

SASSOON DIRECT You and your team are keen to learn, but getting out of the salon can be tricky. If this sounds familiar, then Sassoon has the answer: Sassoon Direct.

Sassoon Direct is ideally suited to small audiences (with a maximum size of 60 people) and can last from one to five days, depending on the depth or level of education required.

By Sassoon coming to you, the brand is able to offer a higher degree of detailed instruction, where every day begins with a demonstration and the afternoon is devoted to hands-on learning. You can also add on ‘walk on’ presentation models, which can provide impact in illustrating the finished looks and personalised diplomas are available for purchase upon request. If your salon is too small, the Sassoon Direct format can be delivered in an alternative venue – just consult the Sassoon Event Team for a personalised consultation. From models to make-up, choreography to cabs, the Sassoon shows division will leave you confident that you will receive an event perfectly tailored to meet your objectives.

To discuss your requirements, call 020 7399 6904 or email showsdivision@vidalsassoon.co.uk CREATIVE HEAD

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16/02/2017 12:16

FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

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FOR EVERY SUBSCRIBER*

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CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 PAUL MITCHELL ULTIMATE COLOR REPAIR SHAMPOO AND CONDITIONER, WORTH £36.45.

FIVE LUCKY SUBSCRIBERS WILL RECEIVE THE FULL PAUL MITCHELL ULTIMATE COLOR REPAIR SET, WHICH INCLUDES THE NEW ULTIMATE COLOR REPAIR MASK, WORTH £76.90

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AND FOR FULL TERMS AND CONDITIONS VISIT CREATIVEHEADMAG.COM/MAGAZINE OR CALL 01434 610935

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ONLINE HAIRDRESSING AND BARBERING COURSES EARN A CITY & GUILDS CPD CERTIFICATE OF RECOGNITION

SAVE 50% BEFORE APRIL 30TH 2017 VISIT MHDPRO.COM AND ENTER CODE CRE502 AT CHECKOUT

CPD IS RECOGNISED BY

VE RT OR IAL CR EATIV E HE AD AD

WELCOME TO THE FUTURE

LEARN AT HOME, IN THE SALON OR ON-THE-GO WITH HAIRDRESSINGLIVE.COM WE ALL KNOW how important education is, but finding the time and money to invest in training can be difficult.

Hairdressing Live makes it possible to learn remotely from some of the world’s top hairdressers, for the price of just €20 [£17] per course.

All you have to do is sign up on hairdressinglive.com and book a course, which will be broadcast live over the web for you to learn from.

DON’T MISS… UPCOMING EVENTS ON

HAIRDRESSINGLIVE.COM

Each course is led by an expert who will provide viewers with a one-hour step-by-step demo that will help you master the techniques most requested by clients.

At the end of the class you can get personalised advice by talking to your tutor through the interactive Q&A session.

For those who cannot witness the lesson live, video on demand is available after the course has taken place.

So there’s always time to learn and hone your skills!

BALAYAGE 3 WAYS WITH JACK HOWARD

MICRO, CLASSIC AND CREATIVE BALAYAGE WITH THE EXPERT

27 MARCH, 11AM

MASTER CUTTING TECHNIQUES WITH MATTIA ESPOSITO

INSPIRATIONAL CUTTING TECHNIQUES WITH DYLAN BRADSHAW

27 MARCH, 2PM

10 APRIL, 11AM

CREATIVE CUTTING FROM THE HEAD EDUCATOR AT TAYLOR TAYLOR LONDON

TINT, TAINT & TEXTURE WITH JAYSON GRAY

EXPLORE FREEHAND COLOUR APPLICATION

10 APRIL, 1PM

FULLY BOOKED IN 90 DAYS WITH DAVID BARNETT GET THOSE COLUMNS FILLED

24 APRIL, 2PM

CONSIDER NEW SHAPES AND TEXTURES

FOCAL POINT HI LIGHTING WITH ANDREW DUNNE

CREATE FOCAL POINTS FOR EVERY CLIENT

24 APRIL, 11AM

LIVE IN LA WITH SHAY & MICHAEL INSPIRATIONAL CREATIVE CUTTING AND SESSION WORK

14 & 15 MAY, TBC

To book a course or for more information, visit hairdressinglive.com 68

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#ItListWinners

E V ’ U O Y N E H W …

T I T GO !

T I T N FLAU 2017 – R O F N E P O S D AWAR ITH GHD – AS THE IT LIST W IP H S R E N T PAR IN EXCLUSIVE O R S F RO M T IC V T IS L IT SIX G THAT IN P WE MEET THE O O C S T A H D OUT W AREERS C 2016 AND FIN IR E H T R O F ONE T RO P H Y H A S D

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#ItListWinners

THE RISING STAR

T T E S S A B N E T S R I K SHE JUST CAN’T STOP WINNING AWARDS – NOW KIRSTEN IS LASER FOCUSED ON MAKING THE SESSION WORLD KNEEL TO HER WILL!

“I CAN RECALL vividly the first time I discovered Angelo Seminara’s Moth collection,” muses Kirsten. “I was awestruck. From that moment on I was determined to pursue a career where I would be able to create emotive images that merge hairstyling with art.”

Kirsten has done just that with gusto. Until recently a stylist with Electric Hairdressing, former boss Mark Woolley (who himself won the Most Wanted Business Thinker Award the same night) nominated Kirsten with a rather revealing story. “I was approached one day in the salon

by Kirsten,” he recalls. “She asked if it was okay if she entered the Shu Uemura Art of Hair Muse Image Awards. I said yes straight away, and asked if she’d like to use the Electric Studio. Kirsten replied: ‘Thank you, but I’ve already done my shoot.’”

Indeed, Kirsten had street cast her model, produced and art directed the shoot, and also handled the make-up and styling. Not only did she go on to win the UK leg of the competition, but she also scooped the international prize, winning a trip to Tokyo to shoot a front cover image. Oh, and she won it all again a year later.

It’s a story that illustrates Kirsten’s drive, who recently took the leap away from the relative safety of the salon to pursue a session career full time. Having spent the past couple of years winning assisting work with the likes of Most Wanted Hair Icon 2013 Zoë Irwin and winning a place on the ghd Style Squad, she’s confident some of her opportunities can be traced back to her Rising Star win.

“It has certainly helped raise my profile within the industry,” says Kirsten, “I’m sure it has contributed to me being granted the opportunities which have arisen since winning.”

AMBITIONS FOR THE FUTURE? “I’d love to collaborate with Yohji Yamamoto, Comme des Garçons and Floria Sigismondi, and see my work published in Dust, Another and Italian Vogue.”

IT LIST FINAL HIGHLIGHT? “Meeting my hair hero, Eugene Souleiman, and being so nervous that I started sweating profusely! Then being the awkward human I am, feeling compelled to let him know that I was. Shortly afterwards, thinking I’ve probably blown any future chances of assisting him…”

WHY SHOULD YOU ENTER THE IT LIST? “There was a buzz that stayed with me for ages where I thought: ‘I’m onto something here, this is definitely the career choice for me’. That’s not to say I wasn’t sure before – I’ve always wanted to do hair – it was just an incredible moment to be recognised and celebrated for the hard work I’d put in. Winning the award meant the world to me and I’ll be forever grateful for that moment.”

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Stacy Martin

Elsa Schiaparelli, assisting Anthony Turner

THE FASHIONISTA

ISSEY HYDE ISSEY’S BUSY WITH ACCESS ALL AREAS AT FASHION WEEKS AROUND THE GLOBE

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Ann Demeulemeester, assisting Anthony Turner

Asbjorn Appleby

Vulkan

Kenzo, assisting Anthony Turner

#ItListWinners

AT THE IT LIST judging day back in June 2016, there were entries that looked incredible before you even turned the page. In The Fashionista corner, the judges collectively cooed at the denim wrapped, hair grip-filled, LFW passadorned portfolio of one Isabelle Hyde (pictured above).

Issey had just started a fresh chapter of her career, following a long stint at Rush, by launching her own brand, Hair by Hyde, and focusing on the world of session (while still seeing clients at The London Hair Hub).

It’s clear to see why. Over six seasons Issey bounced around New York, London, Milan and Paris assisting session greats such as Guido, Anthony Turner, Duffy, Syd Hayes and even It List Fashionista 2011 winner Leigh Keates – shows

included Missoni, Peter Jensen, Kenzo and Blumarine. “At fashion weeks I love to see the clothes, and see what the key artist has created for the designer,” says Issey.

From work with L’Oréal Professionnel and the Dove Real Women campaign, to prepping the Angels at Victoria’s Secret as an assistant to Akki Shirakawa, it’s a varied roster of clients that keeps growing. And in print she’s worked with titles such as Atlas, Clash (with actress Stacy Martin), Kaltblut and Indie.

What for the future? Certainly not slowing down – Issey is perpetually moving between jobs, cities, countries, building that portfolio to ever-more impressive heights.

This girl ain’t Hyding…

AMBITIONS FOR THE FUTURE? “Stay happy, enjoy my work in fashion and hair, inspire others, help others and enjoy the good things!”

IT LIST FINAL HIGHLIGHT? “Winning was a fabulous moment, and it came for me at the beginning of a new stage in my career. It gave me confidence and making my entry was fun!”

WHY SHOULD YOU ENTER THE IT LIST? “Anyone who wants to break through to the next level should enter. It puts you out there, helps you you look at all the things you have done so far.

If you win it elevates you; if you don’t it makes you stronger!”

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KY WILSON IS the very image of determination. Having been shortlisted across It list categories an incredible five times, he finally scooped The Entrepreneur gong in 2016 (and was suitably and colourfully shocked on stage). It came as no surprise to the social media wunderkind, who has carved out such a varied approach to his hairdressing career, with the help of clever collaborations and a bit of people power.

Having worked at both Electric Hairdressing and Percy & Reed and spent a couple of years launching pop-ups at Crate Brewery (where he recreated his childhood living room) and Stokey Bears burger restaurant, Ky knew he needed his own base.

“Client demand at the pop-ups grew substantially and was high enough that I could invite guest artists to work alongside me and add extra dates,” explains Ky. “It was clear I needed to set up a base so clients could visit me.”

Ky finally unveiled The Social salons in concrete form, both in his home town of Kendal (where he travels back monthly) and in East London where his bed is hidden above the backwash – oh, and he built both salons, too.

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The Social is based on a speakeasy vibe – off the beaten track with an experience already created before you’ve walked through the door and smelled the Social Scent (a handmade mix of essential oils created by Ky and his photographer friend, Alexander Jordan).

Indeed, Ky is one of those talents who can turn his hand to anything – he’s even made a business selling clipper necklaces made from vintage hair clipper blades, each one individual. His own necklace is rarely off his neck, an intrinsic reminder of his craft. And the catch the wonderfully evocative film Ky made to support the launch of American Crew’s Heavy Hold Pomade with Ben Gerrish of HDDN Media.

It’s a far cry from the early days, taking to the streets between clients to cut hair for free (and garner some incredible PR and Instagram-worthy moments, too).

But it’s an illustration of how some ingenuity, dogged determination, lateral thinking and collaborations can make an enormous impact.

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#ItListWinners

THE ENTREPRENEUR

KY WILSON FROM POP-UP SALONS TO CLIPPER NECKLACES – IS THERE ANYTHING THAT KY CAN’T TURN HIS HAND TO?

AMBITIONS FOR THE FUTURE?

“My ambitions are to do more of what makes me happy! It’s as simple as that.”

IT LIST FINAL HIGHLIGHT? “After five years of being a finalist, obviously the highlight was finally taking home the trophy! Getting boozed up with my pals and meeting new ones too makes this a must-attend event!”

SPEAKER MAIN STAGE

17 20 MARCH 20

WHY SHOULD YOU ENTER THE IT LIST? “The It List is the dopest of all the hair competitions!

It’s about true dedication to your real life experiences, rather than Photoshopping the hell out of an image, which doesn’t illustrate what you’re really capable of.”

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“I AM MOTIVATED by learning and feed my brain with new ideas. Every day I’m creating moodboards,” says Toni&Guy’s Sophie Springett, winner of The It List Visionary award. “This is always the beginning of a new silhouette, texture, colour or adventure.”

Excitement comes in looking at the fabrics and materials, along with the various techniques, that can be translated into hair – think weaving, sewing, knitting, knotting.

Meld that with global architecture, and you’ll see the core of Sophie’s fascinations – Tel Aviv Museum of Art Amir Building by Preston Scott Cohen, Parinee I in Mumbai by James Law Cybertecture and the Emporia shopping centre in Malmö by Wingårdhs have all been sources of inspiration.

She’s also honest – the first time she trials an idea, it very rarely it comes out the way she first pictured it.

“I take pictures of my work, sleep on it and come back with a fresh pair of eyes and evolve it. I almost never like what I’ve created first, but what’s important is that I always complete the look.”

To see what she’s up to at the Toni&Guy Academy and see her ideas evolve, check out her Instagram @sophiespringett – you might just be inspired…

THE VISIONARY

SOPHIE SPRINGETT HOW SOPHIE TURNS THE ARCHITECTURAL INTO HAIR PERFECTION AMBITIONS FOR THE FUTURE? “To continue to evolve my ideas, grow my experience in the industry and to enter more competitions choosing categories outside of my comfort zone.”

IT LIST FINAL HIGHLIGHT? “Having my name called out, as it was unexpected! As it was my first time entering, I was really inspired by all the work, the atmosphere of the night and I was blown away by the London Guildhall!”

WHY SHOULD YOU ENTER THE IT LIST? “It exposes you and your work to the top names in the hairdressing industry. The chance to win offers you fantastic opportunities and experiences, while meeting talented people who share the same passion and ambition. I also think a competition pushes and motivates you, which is an important part of anyone’s development.”

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#ItListWinners

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Stylist cover

Assisting Nick Irwin on Tanya Burr’s

THE IT GUY

JOSHUA

WHILE ‘HAIRDRESSER’ IS the title Joshua selects to choose when buying his car insurance, he’s the first to admit it’s “not the title that defines me”. “I’m a creative, an ambassador, an artist, an educator, a performer, a designer, a mentor, a traveller, an adviser, an award-winner, a team member and a business man,” he smiles, “I’m behind and in front of the camera, backstage and on stage, and sometimes in the chair. For me the It Guy title encompasses every aspect of the career in which I’m not only working in but in love with!”

He’s a third generation

hairdresser, helping out in dad Steven’s Swindon salon Goldsworthy’s when he was just 12, and he still has a loyal client base there, while also working as a Wella guest artist, too.

On camera, you might have spotted him on QVC promoting the Click N Curl and he’s also assisted on Britain’s Next Top Model, and styled presenters Paul Sculfor and Abbey Clancy for an editorial shoot featured in Hello! and Heat. He was also behind the Hollywood glam styling of the

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Y H T R O W S D L O G

On Britain’s Next Top Model

Assisting Gary Gil at Vetements

#ItListWinners

THE MULTI-TASKER IS AS EQUALLY AT HOME ON SCREEN AT QVC AS HE IS BACKSTAGE AT VETEMENTS

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“My goals are always evolving but I want to always stay true to myself and keep some type of roots in the family business.”

IT LIST FINAL HIGHLIGHT? “Hearing my name while sat with my family and fiancée and then the walk to the stage, being congratulated by all of the mentors and hairdressing friends who have supported me.”

WHY SHOULD YOU ENTER THE IT LIST? “Since winning, and with the help of the Creative HEAD team, it feels like my career is going from strength to strength and the future is very bright.”

Assisting Gary Gil at Vetements

CREATIVE HEAD

AMBITIONS FOR THE FUTURE?

Assisting Gary Gil at Mulberry

TOWIE cast’s promotional shoot for its 200th episode. Yet this is all finely balanced with working backstage at some of the most prestigious designer labels in the world.

Working in the teams of Guido, Gary Gill, James Pecis, Nabil Harlow and Anthony Turner, Josh has worked on Balmain, Chloé, Kenzo, Dior, Balenciaga and Vetements.

It’s clear why it was Josh’s name in that It Guy envelope back in September. “Winning It Guy was a hairdressing dream come true!” he laughs. “Unlike any other award this one celebrates the hard work and dedication of its winner spanning an entire career to date. For me, it wrapped up a decade of tireless work trying to make a mark and makes all those days of assisting and traveling worth it.”

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Alex Mullins

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Dazed

Jourdanna Philips at Saint Laurent

Edie Campbell at Saint Laurent S/S17

Amy and husband Scott Ade at the Larry King launch

THE IT GIRL

H S I F Y M A THE BOWIE-OBSESSED COLOURIST ON A LIFE-CHANGING SIX MONTHS

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Saint Laurent S/S17, lead stylist Anthony Turner, colour by Amy Fish

Versace

Versace

Alex Mullins

y Larry King and Am

Saint Laurent S/S17, lead stylist Anthony Turner, colour by Amy Fish

#ItListWinners

H

AMBITIONS FOR THE FUTURE? “To be a successful hair colourist, and noted for my work and also inventing the best colour hair conditioner for my clients.”

IT LIST FINAL NIGHT HIGHLIGHT? “Apart from the surreal moment of being called out as winner and my name on the big screen? Talking to Most Wanted Hair Icon Josh Wood and him telling me he used to colour David Bowie’s hair!”

WHY SHOULD YOU ENTER THE IT LIST?

2016 FELT LIKE the year colour took over and Amy was its resident queen!

Alongside Most Wanted Hair Icon winner Josh Wood – who dedicated his win to “all the colourists out there” – Amy made her mark on the It List judges with an entry that resembled a David Bowie LP, chock-full of fashion colour work that had them all talking.

Having honed her craft at Hershesons and been part of the launch team at one of London’s coolest salons, George Northwood, Amy has now joined another Hershesons alumni, Larry King, as he goes solo over in South Kensington.

“Larry was one of the first hairdressers I met in the industry and I’ve worked with him for more than 10 years now,” she says. “He has witnessed my progression as a hairdresser and always supported me.”

“To win It Girl was unbelievable and overwhelming. I couldn’t believe it,” she recalls. “I am so passionate about my craft so to be acknowledged by the top people in the industry and the magazine was incredible. The support that other hairdressers, clients, friends and brands have shown is just incredible, I still can’t quite believe it.”

Since winning Amy has worked at Paris Fashion Week and Men’s Fashion Week at shows such as Saint Laurent and Alex Mullins. “Colour isn’t always needed on shows and shoots but to be recognised is amazing.”

And she’s joined forces with It Girl finalist, Harriet Muldoon at Larry King to create The Colour Palette

by Harriet & Amy, a brilliantly consumer-friendly colour menu that’s full of make-up references and ‘all the lights’! It Girls unite!

Léa Seydoux for i-D magazine

“It has meant so much to me, words cannot describe. Hard work does pay off. It has given me the confidence to aspire to what I want in my career.

I feel so lucky to be among such amazing hairdressers.”

NOW IT’S R OVE TO YOU – HAVE YOU GOT IT? VISIT CREATIVEHEADMAG.COM /THEITLIST NOW!

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Hair creative director: Nabil Harlow for Balmain Paris Hair Couture. Designer: Olivier Rousteing for Balmain Paris. Photography: Jean-Baptiste Mondino. Make-up: Mayia Alleaume. Producer: Victoria Pavon. Models: Jon Kortajarena at View Management and Luz Pavon at MEGA Models

gathering Think you know the typical extensions client? Think again.

It’s time to meet the modern tribes who want a hair boost – and can add length to your profit numbers

A DECADE AGO, if you asked a client whether they had considered hair extensions, many of them would shudder.

Extensions had connotations of mid-2000s WAGs and their long, bleached blonde lengths. But fast-forward to the present day, and the situation couldn’t be more different. Extensions have upped their status and are now seen as a standard service, highly effective in enhancing lacklustre hair. And it’s growing rapidly, with sales of human hair extensions predicted to increase by about eight per cent a year until 2020, according to Beauty Works.

“Hairdressing is such a competitive industry, and it’s so important that we offer the innovative services that are sought after by our clients,” says Hayley Gibson-Forbes, co-

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director at SJ Forbes. “Offering hair extensions ensures we stay relevant, helps us to build our clientele, and keep current clients coming back for more. They also offer a high return on investment and, if they are done well, the repeat business is financially rewarding.”

“It’s rare now that clients ask for hair extensions that are down to the waist with heavily artificial coloured ends, often associated with the WAG look,” says Katie Allan, creative manager at Charles Worthington Salons. “Instead, we’re seeing clients who want extensions for a look that’s more natural. The clientele is a more fashion-conscious group.”

Age is no barrier, with older clients now opting to plump up their look with some extra strands. “I’m finding it’s not just

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Remi Cachet

#Extensions

girls wearing them,” explains Mai Ha, creative director at Trevor Sorbie Manchester and art team member. “Clients now range from their 20s to their 50s, who are opting to have extensions to add length or thicken the hair while still looking natural. But I also use extensions a lot in my collections as they can create a really striking look too.”

And for young, social media-savvy clients, extensions can be a quick way of getting on board with the latest trends in seconds. “I think that the media and today’s celeb culture has a lot to do with the growing popularity of extensions,” explains Remi Cachet stylist, Lisa Archer of LA Hairvolution in Cheshire. “People are investing much more in their appearance from an earlier age and the hair of their dreams is much more accessible and affordable now. In the past, there was a perception that hair extensions can look fake and cause damage to natural hair, but with so many new systems and hair suppliers to choose from, hair extensions have never looked more natural or been more discreet.”

Lauren Pope, founder of Hair Rehab London, agrees that perceptions are changing amongst hair professionals and clients alike. “Over recent years, there has been a huge growth in the number of people enquiring about hair extensions and wanting to find out more. I’ve also noticed that women are more open and willing to tell others that they’re wearing hair extensions - there’s no longer a taboo around them, which is great. People have become more educated and they know that hair extensions doesn’t just mean 30 inches of big, long, fake-looking hair.”

And here’s where social media plays an integral role – salons can use Instagram to illustrate just how good modern

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extensions are. It’s also a great way to reach new clients; in 2016 the #Beautyworks hashtag was used more than 80,000 times. And once you’ve lured your new generation of extensions clients in, you can use your business skills to keep them coming back. Some salons do this through introducing a scheme – like Phil Jackson’s Club Additions at Bravo Hairdressing. “We’ve been offering our customers hair extensions for almost 15 years and we’ve had the same two problems occurring again and again,” he explains.

“Customers struggle with a large bill every few months, and they aren’t always the best at coming in for their routine maintenance. Club Additions is essentially gym membership for your hair – you pay a monthly membership for unlimited service. We’re finding that customers are much more likely to book for their regular appointments if they have already paid for them.”

Extensions specialist Tatiana Karelina also offers a package – an interest-free financing scheme which spreads the cost out over 12 months. Every year, clients will receive a new set of micro-ring extensions, and three maintenance appointments and two styling sessions. Not only does this provide guaranteed income for a full year, but it also encourages clients to have extensions who may not want to pay for the service upfront.

And make sure you send your client away with a killer aftercare package, to keep their new lengths looking great, and boost your retail potential. “Aftercare is key for extensions,” says Josh Smith of Rush Holborn, who uses Hair Dreams Extensions. “This is the only way they will look their best and have as long a lifespan as possible.”

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CR EATIV E HE AD AD VE RT OR IAL

WHICH LOOK WILL THEY WANT? WITH HAIR REHAB LONDON PROFESSIONAL EXTENSIONS, YOU CAN CREATE ANY LOOK YOUR CLIENT WANTS WITH EASE

WEARABLE, ON-TREND LOOKS for your clients are now just one step away thanks to Hair Rehab London and its Salon Professional line. Created by model, DJ, TV personality and businesswoman Lauren Pope, Hair Rehab London Professional offers a premium range of human hair extensions uniquely designed to enable stylists and salon owners to create fabulous, trend-led looks for clients.

The brand uses the finest grade AAAAA Double Drawn Indian Remy Human Hair and it’s available in single and mixed natural blends, as well as ombre and rooted shades.

What’s more, the extensions come in a choice of pre-bonded tips and use keratin bonds to ensure hair is long lasting, easy to maintain and comfortable. Hair Rehab London also stock accessories and tools such as brushes, draw mats and extension pliers. Finally, there is a consumer line of human hair and synthetic clip-ins – perfect for salons to retail to clients.

WHAT ARE I-TIP EXTENSIONS? Hair Rehab London Professional I-Tip extensions can be speedily applied and removed. They’re especially popular for those who don’t want heat applied to their hair. An add-on to the I-Tip range is the Hair Rehab London Aluminium Silicone lined Micro Ring, which provides strong yet discreet protection of the client’s own hair.

WHAT ARE U-TIP EXTENSIONS? U-Tips offer a long lasting and discreet option that won’t damage the hair.

A premium product at an affordable price suitable for all hair types, they have already achieved 5-star status from its customers, including many high-profile session stylists and celebrity hairdressers.

“I INSTANTLY FELL IN LOVE “EVERY WOMAN NEEDS WITH THE HAIR REHAB A LITTLE HELPING LONDON PROFESSIONAL HAND WITH THEIR HAIR RANGE WHEN I WAS INTRODUCED AND THESE EXTENSIONS TO THE BRAND” ARE THE BEST” AARON CARLO, SESSION STYLIST

BEN COOKE, LOCKONEGO

Create envy-inducing looks for your clients with Hair Rehab London.

To find out more, visit hairrehablondon.com/salon-professional CREATIVE HEAD

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A CELEB FAVOURITE! HAIR REHAB LONDON IONS HAVE BEEN ENS EXT WORN BY THE LIKES OF , ABBEY CLANCY, LITTLE MIX ER ING NICOLE SCHERZ AND TANYA BURR

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Remi Cachet

#Extensions

1. Supersized volume

Hair Rehab, London

Extensions provide a quick way to plump up fine hair and those experiencing hair loss. “I find I have a lot more ladies aged 30+ now who want a discrete volume boost using extensions and they tend to be going for the shorter, more natural lengths,” says Stephen Hooper, Remi Cachet super stylist at Hairess Manes in Northumberland.

“I recommend Beauty Works tape-in extensions, they lay really flat to the head shape, and this helps give clients with thinning hair more volume,” says Patrick Wilson, art director at Olsen & Olsen Hairdressing. “This method lasts up to six weeks and takes just 30 minutes to apply a half head.”

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2. A quick fix Clients who want to change their look quickly with minimal effort are likely to opt for clip-ins, which provide new looks without the commitment. All they have to do is attach, style and go. They also require less maintenance than more permanent extension services. Hair Rehab London’s line of clip-ins has something for every consumer, including the new, super natural looking ‘Dirty Rooted Blonde’ Luxe Volume clip-ins.

3. Cool colour Rainbow hair, unicorn hair, mermaid hair – the magic of colour shows no sign of stopping.

“Extensions are a great way to add colour without actually colouring,” says Mai Ha. “Whether it’s for a natural look or to add bright pops of colour, you can really play around and transform your client’s look”. Zen Hair offers 30 different colours of extensions, including the recently launched pastel shades. “Pastel hair is a huge trend and is very popular with clients,” says Michelle Griffin, Zen Hair brand ambassador. “We use extensions to easily recreate styles clients crave.”

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GET ‘HAIR REHAB LONDON CERTIFIED’ AT ONE OF OUR ‘FAST-TRACK’ NATIONWIDE COURSES. In addition to learning the latest and most innovative techniques, receive business and marketing advice from our very own ENTREPRENEUR AND CEO LAUREN POPE to put you ahead of the competition.

YOU WILL ALSO RECEIVE: HRL Starter Kit Exclusive Discounts Promotion via our Social Media Platforms

#Extensions

4. Fast fashion

Jen Atkin for Beauty Works

Hair Dreams

With clients more clued up on trends than ever before, it’s worth offering them something luxurious and up-to-date. The Balmain Paris Hair Couture Hair Dress is a wardrobe essential – it can change a client’s look in seconds, giving them hair worthy of the runway. “These pieces are perfect for clients who want to stay ahead of the current trends,” says Errol Douglas MBE, Balmain Paris Hair Couture creative influencer.

“The Hair Dress is available in a new quartet of ash shades, and with a 60 second application, it’s ideal for time-pressed fashionistas.”

5. Amazing length We all know clients hate to wait – particularly for their hair to grow.

“It’s a brilliant feeling when you transform clients from short to long,” says Rush’s Josh Smith. “Clients want it done as soon as possible – which is where extensions are priceless.”

“I definitely think after all the short hair this past year, clients will be wanting long hair back. Think ultra-long, mermaid-like lengths,” says super stylist Jen Atkin, who carries in her kit a full line-up from Beauty Works, which offers a 30 day credit account to spread the cost.

6. Something completely different…

The ultimate proof that the extensions market is exciting and creative comes in the form of the Tatiana Karelina Russian doll (RRP £355). “The idea was to try and give our clients a bit more,” explains Tatiana Karelina, founder of the brand. “And in this case, the ‘more’ was the sustainable packaging that wouldn’t get thrown away, but rather could be enjoyed as decoration or used as a clutch purse.”

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#Extensions

Maximise your extensions business by offering your clients products that will keep their new lengths in ship-shape Great Lengths has a range of innovative products designed to look after hair extensions.

The Anti Tap Water is a spray that reverses the damaging effects of alkaline water and restores the hair’s pH balance.

RRP £13.50

greatlengthshair.com

Remi Cachet’s Gift Set contains everything your extensions client needs to prolong the life of their new lengths. There is a gentle shampoo, which cleanses without stripping the hair and a conditioner, for supple hair.

It also includes Remi Cachet’s Miracle Mist and a Hair Oil, to redistribute moisture.

RRP £50

additionallengths.co.uk

Send your clients off with a personalised hair regime.

The Hairdreams care line features four shampoos, which strengthen both natural hair and extensions. Tailor their aftercare and ensure their extensions look fantastic until their next appointment.

Gold Class brushes are designed with extension wearers in mind. The handmade brushes have bristles of different heights, to glide over bonds while getting rid of knots.

RRP FROM £14

RRP FROM £25

hairdreams.com

goldclasshair.com

The benefits of Argan oil are well documented, and it is perfect for use on extensions, so recommend Beauty Works Argan Serum to your clients – it adds shine, enhances elasticity and locks in moisture.

Ease your clients into extensions with a clip-in – Hair Rehab London’s Luxe Volume Collection is available in 16 shades and is made from 100 per cent human hair.

These speedy pieces are super secure and plump up styles in seconds.

beautyworksonline.com

RRP FROM £139.99

RRP FROM £11.99

hairrehablondon.com

Balmain Paris Hair Couture’s Revitalising Care Set contains a gentle shampoo, a lightweight conditioner and a revitalising mask – all presented in a chic, monochrome box.

RRP £69

balmainhair.com

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The whole Zen Hair aftercare range is formulated specially for extensions, and is free from for extensions, and is totally free from sulphates and parabens – so there’s nothing but goodness inside.

RRP FROM £11 zenhair.co

CREATIVE HEAD

17/02/2017 13:52

MAKE 2017 THE YEAR YOUR BUSINESS GROWS extensions that are soft, “ Hair touchable and wearable.

“

The World’s Most Influential Hair Stylist - Jen Atkin

Discover how our award winning hair extensions can grow your business.

Contact our team today:

®

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trade@beautyworks.co.uk 0843 289 5198 www.beautyworksonline.com

Inspiring.Enhancing.Creating Beauty Beauty Inspiring.Enhancing.Creating Works

Works

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AN IMPERFECT WORLD

WELCOME TO AN EXPLORATION OF THE ELEMENTS HAIRDRESSERS USUALLY TRY TO HIDE – AS RICHARD PHILLIPART EMBRACES FRIZZ, GREASE AND AWKWARD SHAPES AND LENGTHS, THIS IS A SEARCH FOR THE BEAUTY IN IMPERFECTIONS PHOTOGRAPHY BY CHRIS BULEZUIK CREATIVE HEAD

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CREATIVE HEAD

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HAIR Richard Phillipart, The Boutique Atelier. MAKE-UP Lucy Pearson. STYLING Magdalena Jacobs

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All rise

With textures that create a dark yet whimsical feeling of movement, Rush Hair’s Jamie Benny fuses natural colours and intricate shapes PHOTOGRAPHY BY JACK EAMES CREATIVE HEAD

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HAIR Jamie Benny, Rush Hair. MAKE-UP Maddie Austin CREATIVE HEAD

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Can you afford not to be a member?

WE HELP MAKE SURE YOUR BUSINESS IS WATERTIGHT • •

Free employment law advice line Free employment contracts, apprenticeship, treatment room and chair renting agreements • Free commercial advice on payroll, tax, VAT, chair renting charges and health and safety • NHF pension scheme • Updates on legislation changes

WE HELP YOU GET YOUR VOICE HEARD •

Campaigning – we fight for you on key issues that affect our industry

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Business training courses and workshops Free business advice guides Business coaching and business helpline

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/newyear

Quote CYA25 to receive £25 off your new membership* *before 31 March 2017

Scene Sarah Guild

Liz Pugh and Christel Lundqvist

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

People

THE COTERIE got off to a flying start for 2017. The topic under discussion? The tattooed, influencer-driven, gender fluid, bold new face of the beauty industry. Colourist and Stil salon owner Christel Lundqvist, joined Vogue’s beauty and health director Nicola Moulton, celebrity make-up artist Liz Pugh, and PR director for BeautyMART Sarah Guild in a frank debate with beauty editor Sarah-Jane Corfield-Smith.

They explored everything from the rise of Insta-artifice and the impact of social media on what is considered ‘beautiful’, to the gradual erasure of gender in beauty advertising.

“There’s definitely been a change in perception regarding what’s the norm in the hair world for clients,” said Christel.

The discussion moved on to Vogue’s November 2016 ‘Real Issue’, which featured everyday women rather than models in fashion spreads and beauty features, and how Vogue sends out packs to schools to help girls learn how to deconstruct the artifice of fashion imagery. The panel was unanimous in their belief that an ‘unreal’ backlash is well underway. The audience left inspired to get real and armed with a goodie bag from event sponsor TIGI, too!

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Nicola Moulton (left)

GET REAL

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Tracey Cunningham

NON-STOP

party THIS WASN’T Creative HEAD’s first time attending a global hair event in Las Vegas, but it was the biggest one we’d ever witnessed – 10,000 people in an arena akin to Wembley celebrating the start of Redken’s biannual Symposium. It was a helluva show: runway fashion!

Freestyle BMX stunt riders! And it got everyone in the mood for the two days of seminars and workshops that followed, with names such as LA colour legend Tracey Cunningham, styling maestro Sam Villa and UK artists Adam Browne and Kelly Scott. The closing party even had Joe Jonas’s band DNCE performing hits such as Cake By The Ocean to an enthusiastic crowd. The UK contingent then left Vegas to fly to Miami for the UK Business Forum, where new product innovations such cool colour City Beats, were revealed. It all climaxed with a party on a $40m yacht, cruising around the Florida coast – how else do you spend your Thursday night? It was Miami, after all…

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SamVilla CREATIVE HEAD

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Lucie Monbillard

Skyler McDonald

NO-ONE COULD put hairdressers from seanhanna salons in the corner at this year’s brand awards as they celebrated the group’s 35th birthday with a Dirty Dancing themed evening. Held at the Rivoli Ballroom in London, the night kicked off with live styling demonstrations from the talented team, including Lucie Monbillard and seanhanna creative director Skyler McDonald. Between watching these jaw-dropping, avantgarde looks come to life – which featured everything from braids to cable ties – guests were treated to recreations of scenes from the classic movie, including the famous lift. Then it was time for the awards, which were handed out by industry names such as Tangle Teezer inventor Shaun Pulfrey and colour queen Sophia Hilton, with Putney scooping the all-important Salon of the Year. Once the formalities were over, the ballroom was cleared and it was time for the seanhanna team to show off their own moves…

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Sophia Hilton

their lives

Sean Hanna

TIME OF

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16/02/2017 13:20

Stell Andrew

Stompin’

AT THE SAVOY

THE SAVOY THEATRE is no stranger to stars treading its boards, so it was the perfect setting for the Rush Oscars 2016, a celebration of the salon group’s achievements over the past year. The auditorium was packed as Andy Phouli, Rush co-founder and chief executive, began by sharing the news that Rush will be backed by LDC, part of Lloyds Banking Group, as part of their ambitions to double their salon count over the next four years. Next it was time for Stell Andrew to share his wisdom with the team and show just how far the brand has come both commercially and creatively. The excitement continued as Great Ormond Street Hospital was presented with a cheque for £14,880 from money raised at Rush Live. Then it was time for the much-coveted Rush Oscars to be presented to the worthy winners. Highlights of the ceremony included Shelly Sumner joining the Workshop Team and Ryan Humpage winning the Photographic Competition, before the whole Rush family continued the celebrations into the wee hours.

CREATIVE HEAD

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Thank you to @rudilewis, backstage at Armani Privé

Play ing with my #ha irem broid ery

Thank you @lelbu rnett for my new headsh ot, taken at @thepeachystu dio

In the

Beautiful half up-d o for @spe ctru mcollectio ns

frame Jodie Austen – aka @PeachyStylist and Cloud Nine style ambassador – snaps away

Mo haw ks for San kua nz_ assi stin g @ra mon eyluv

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

It's all about music culture.

Assistin g @antho nyturn erhair at Dior Homm e

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Lookin g after the gorgeou s Marth a Hunt at #VSFa shionSh ow

Blush blend and tousled bob for @pattrishakn owles using @wellahair and @cloudninec9

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Hair kit at JW Anderson assisting the incredible @anthonyturn erhair

The bea utif ul Step h Rog ers, hair by me usin g Clou d Nin e

Busy in the Peachy Studio

Assitin g the wonde rful @ja mespecis at Gia mbatti sta Valli CREATIVE HEAD

16/02/2017 13:21

Exclusive IntelliFlex® bristles bend and flex with your hair to remove knots easily while minimizing damage on wet or dry hair and reducing pain.

1.800.523.2889

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INFO@PROWETBRUSH.COM

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PROWETBRUSH.COM