CHUK March 2018

£4.50 MARCH 2018

In print•online•everywhere!

MARCH 2018 CREATIVEHEADMAG.COM

g n i Spr r e v e f

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FALL IN LOVE WITH NEW 21/02/2018 11:26

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208mm

Buffed blush blonde

“I wanted to give Sophie’s beachy ash blonde base a modern update with extra shine and dimension, so I chose to balayage with a mix of rose metallic and champagne rose blonde tones, concentrating around the front sections for a strong face frame” LEANNE CHADWICK, TECHNICIAN AND STYLIST AT SAMANTHA CUSICK LONDON Kenra Color Demi-Permanent 8RoM and Permanent 10BrM

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Silver

dream queen “Bodil’s hair was the perfect light tone on which to showcase the beauty of the metallic toners – they create incredible texture and depth; I love this multi-tonal violetsilver result” MARIE AMAUGER, TECHNICIAN AND STYLIST AT SAMANTHA CUSICK LONDON Kenra Color Demi-Permanent 7SM, 7VM and 9VM

c a e k a Gonna m STEP FORWARD, SPRING – AND AS YOU BURST INTO BLOOM, MAY YOU BRING INTO OUR SALONS A SURGE OF CLIENTS SEEKING FRESH LOOKS FOR THE NEW SEASON. BECAUSE WE’RE READY FOR THEM – READY WITH BREATH-TAKING COLOURS, COOL STYLE INSPIRATION, SUPER SKILLED ARTISTS – AND THE VERY BEST PRODUCTS FOR THE JOB

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CR EATIV E HE AD AD VE RT OR IAL

P1 book 220 WELL HELLO, KENRA PROFESSIONAL! Originating in the US, Kenra Professional arrived on UK shores in 2016 and was snapped up by salons looking for performance-driven, professional-only, high-quality products delivering consistently superior results – while at the same time meeting the daily needs of both stylist and client. Cue the brand overview!

Introducing the three unique lines:

Kenra – packed with everyday care and styling products and famed for its hardworking hairspray portfolio (check out the best-selling Volume Spray 25), the products come with a ‘hold index’ from 0 to 30, making client recommendations super-straightforward.

Kenra Platinum – for ultimate performance and style, Platinum utilises luxurious ingredients and innovative technology, enabling the style-savvy to master more demanding looks.

Kenra Color – a straightforward, easy-to-use hair colour line producing consistently reliable results, offering limitless combinations and unparalleled grey coverage. The line comprises permanent, demi-permanent, blonding and demi-permanent rapid toners – and includes stunning shade sets like the Neon and Metallic collections.

a change

“This is perfect for creating lasting style on or off-set – the strong hold creates a great foundation to use before heat styling. Spraying between each layer on Bodil, I was able to create big, beautiful waves on her very straight hair! After setting, I brushed them out and they bounced up effortlessly!”

EMMA FORDHAM, MASTER STYLIST AT SAMANTHA CUSICK LONDON Kenra Volume Spray 25

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“This spray provides hold and stability, perfect for creating a tight, high pony, and the best foundation for a sleek, polished braid.

The great thing about it is that it brushes out easily, perfect for styling – and restyling!”

ADAM COOKE, SENIOR STYLIST AT SAMANTHA CUSICK LONDON Kenra Artformation Spray 18

MEET SAMANTHA CUSICK A salon owner and colour specialist with a vision to do things differently. “We want to create effortlessly cool hair that our clients can wear and maintain every day, from a location and atmosphere we all LOVE,” says Samantha Cusick. When Kenra arrived in the UK it wasn’t long until Samantha, her team and clients were loving the Kenra effect in her Notting Hill salon.

Suitably smitten with the brand and its capabilities, Creative HEAD tasked the Samantha Cusick London Team to showcase Kenra in all its glory. Commercially cool, beautifully modern and positively popping off the next few pages, meet the looks your clients will love this season – and beyond…

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CR EATIV E HE AD AD VE RT OR IAL

Rich

copper rose

“I chose a base colour that would enhance, refresh and add gloss to Amy’s natural tone, then lightened sections throughout to create definition and dimension” LAUREN ROADS, SENIOR TECHNICIAN AND STYLIST AT SAMANTHA CUSICK LONDON Kenra Color Demi-Permanent 8RoM

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Max shine brunette

“I applied colour in super-fine balayage pieces – mainly through the end lengths, and blending each piece carefully to create a seamless, natural-looking result giving Nikita’s existing hues a glossy lease of life” RACHEL SYAS, SENIOR TECHNICIAN AT SAMANTHA CUSICK LONDON Kenra Color Lightener

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“I loved working with this product – it creates natural, beautiful texture and gives hold and grip without weighing down hair or reducing volume” KONSTANTINOS MANTZIOKAS, MASTER TECHNICIAN AND DIRECTOR AT SAMANTHA CUSICK LONDON Kenra Platinum Dry Texture Spray 6

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Chic summertime blonde

“I loved using the oil, it left the hair so sleek and easy to tame. Its lightweight formula – and the fact you can use it both wet and dry – helps a lot and the fragrance is mind-blowing” APRIL TAYLOR, MASTER TECHNICIAN AND DIRECTOR AT SAMANTHA CUSICK LONDON Kenra Platinum Revive Oil

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CR EATIV E HE AD AD VE RT OR IAL

“I wanted to create the ultimate sun-kissed summer blonde for Kirsten. I gave her a soft, natural root and applied balayage colour through the lengths – making it expensive-looking and totally commercial – the Demi-permanent colours are perfect for this” SAMANTHA CUSICK, OWNER OF SAMANTHA CUSICK LONDON Kenra Color Demi-Permanent 7NA, 10N and Permanent 10BrM

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y z a Cr s l r u c t ho “Jess already had beautiful warm brown tones running through her hair, and amazing natural texture – it would have been a travesty not to make the most of it. I’m completely obsessed with this product – it smoothed any frizz and gave Jess’ curls insane shine – it’s versatile and buildable, and now a staple in my kit bag!”

SAMANTHA CUSICK, OWNER OF SAMANTHA CUSICK LONDON Kenra Platinum Silkening Gloss

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PHOTOGRAPHY Andrew Woffinden HAIR Samantha Cusick London Team using Kenra Professional MAKE-UP Lauren Spence for New CID Cosmetics FASHION Claudia De-Meis

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reverse 1 Your new BFF

KENRA PROFESSIONAL: 10 MORE REASONS TO MAKE THAT CHANGE (IT’S GONNA FEEL REAL GOOD) 1. Reputation – Kenra Professional is a long- established brand, with more than 85 years of dedication to the professional beauty industry and its clients 2. Professional only – it’s committed to professional beauty, and always puts the stylist first 3. Innovation – high quality, performance driven products meet the most demanding stylist’s needs 4. Training and inspiration – a wealth of marketing support and education is available on demand, plus you’ll get a Kenra Salon Business consultant and professional site log-in 5. Recognition and reliability – the award-winning products are tested in independent laboratories 6. Cruelty free – Kenra Professional is not tested on animals 7. Philanthropy – Kenra Professional has partnered with The Rapunzel Project since 2010, donating more than $50,000 – and continues to fundraise for the cause 8. Exclusivity – new to the UK, the first country outside of the US to stock the brand 9. Speed of service – 98 per cent of orders arrive within 24 hours 10. Visual merchandising – support includes free point-ofpurchase materials to create eye-catching window and in-salon displays

Got a Kenra crush? Kenra Professional is exclusively distributed by Salon Success and Salon Services. Discover more at salon-success.co.uk/kenra and to find out how partnering with Kenra Professional can help grown your salon business, call the Club Services team on 0845 659 0011 @SalonSuccessUK #KenraProfessional

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CLUB club

.com/ g a m d a e h e iv t a cre The salon manager’s 2017 guide to business growth

POWERBOOK

SPRING SUMMER 2 018 C RE ATIVEHE ADM AG.COM

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FOR JUST

£10

19/04/2017 14:58

SIGN UP NOW

AND RECEIVE A LIMITED EDITION MINNIE MOUSE TANGLE TEEZER*, WORTH

£13.50

YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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WIN a Tangle Teezer goodie bag!

Are you already a Creative HEAD Club member? Then you have the chance to win a goodie bag of not one, not two but four Tangle Teezer hairbrushes! The goodie bag includes: a Small Blow-Styling Round Tool, a Large Blow-Styling Smoothing Tool, one Salon Elite and one Ultimate Finishing Hairbrush. We’ve got three sets to give away, so to be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all FOR E CREATIVUB Creative HEAD members will receive an email on 1 March!

AD CL HE MEMBERS ONLY

*For the first 15 new members to sign up between 1 March and 31 March 2018.

Subject to availability and no cash equivalent will be offered.

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

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F E E D YO U R C O LO R

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NEW Satisfy your color obsession and take your creativity even further with Nutri Color™ Creme. With a palette as limitless as your imagination, it delivers the color you want with the care you need.

Now, 2 new cold shades: refresh, tone and multiply the creative possibilities of the latest fantasy trends.

Anything and everything is possible with the Nutri Color™ Creme 3 in 1 cocktail of color, care and shine.

FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM REVLONPROFESSIONALUK

REVEALING BEAUTY

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S E S S I O N SALON TO

SINCE 1959

With BaByliss PRO’s Titanium Expression range you can create any look from session to salon.

Our tongs combine premium titanium with an advanced heating system to give consistent, even heat that you can rely on for a perfect finish.

Find out more @BaBylissPROUK

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DAVINES UK 0203 3015 449 INFOUK@DAVINES.IT W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

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more inside

MORE INSIDE IS A LINE WITH ZERO IMPACT ® / CARBON NEUTRAL PACKAGING

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STYLING FORMULAS CONCEIVED BY DAVINES’ LABORATORIES AND ITS ARTISTIC DIRECTOR ANGELO SEMINARA TO GIVE SHAPE TO CREATIVE EXPRESSION.

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Editor’s letter

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38 JOIN US! I’m not going to lie to you, readers. As this issue went to press, it was ALL going down. London Fashion Week! Creative HEAD’s first Fash Bash! Readying the launch of our all new colour hub! Most Wanted and The It List, now open for entries! The team here has been like a pack of Tasmanian devils, all a-whirl with the excitement and action… so what have we got for you? Inside this March issue, we have a wonderful illustration of creativity in the studio – with exclusive shoots from Most Wanted Creative Talent winner, Craig Chapman (page 68), and the winners of the #AvedaArtist competition (page 46) – as well as the talent on display at London Fashion Week shows (page 22). You have all you need to know about entering the #MWIT18 Awards (page 38). AND we have PAINT, our new colour brand that’s online (creativeheadmag.com/paint) and in print. We’re on a mission to boost YOUR colour business, and all colourists’ confidence, and invite everyone to join us by sharing their in-salon creations with #ColourIRL and tagging in @ creativeheadmag on Instagram. This is for you, clever colourists – so come on, get PAINTING…

Amanda Nottage Editor

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

Creative HEAD’s Most Wanted & It List Awards 2018 have arrived! If you’re a creative force to be reckoned with, a top team, a standout salon or a hot new talent aged 30 or under, make sure you check out page 38 for a list of categories and closing dates, then head online for all you need to know to enter. It’s also the month of Salon Smart (25-26 March).

Weekends Passes are sold out but get your Monday Pass pronto to soak up sessions from Larry King, Skyler McDonald, Simon Webster and Sam McKnight, along with workshops, debates and the unmissable Working Lunch. See you there. Visit creativeheadmag.com/ events for more information

@creativeheadmag

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Cadilla M, one amazing chair for a multitude of purposes.

March WHAT’S INSIDE £4.50 MARCH 2018

In print•online•everywhere!

22

Spring fever

FALL IN LOVE WITH NEW

ON THE COVER

The standout styling from London

CRAIG CHAPMAN

The Most Wanted Creative Talent shares an exclusive new shoot

81 SCENE

The Coterie returns to discuss creative rituals

EDITOR

CHIEF SUB EDITOR

DEPUTY EDITOR

STAFF WRITER

ALISON ROWLEY

ART DIRECTOR

ADVERTISING

JENNY LE

ART

CLASSIFIED EXECUTIVE

JOANNA ANDERSEN

AMANDA NOTTAGE BETH DAVIE

NICK JABBAL GRAEME WHITE

ADAM WOOD

ANNA SAMSON LAURA TUCKER DAVID HAMMOND

ONLINE AND DIGITAL EDITOR

SPECIAL PROJECTS MANAGER SPECIAL PROJECTS DIRECTOR PUBLISHER

CATHERINE HANDCOCK

DIGITAL DESIGNER EVA VESTMANN

creativeheadmag.com

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creativeheadmagofficial

S/S18

68

LFW A/W18

Hair by Samantha Cusick London Team using Kenra Professional

Live y r life in UR WITH FREEC HIS ISSUE T

PAINT

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

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a

UNLEASH YOUR ARTISTRY WIT H INF INIT E COLOUR

AV E DA F UL L S PEC T RUM PE R M A NE NT H A IR COLOUR Up to 96% naturally derived* customized colour. Essentially damage-free. Fade-resistant.

GROW YOUR ARTISTRY AS WELL AS YOUR BUSINESS WITH AVEDA COLOUR - CALL 0370 192 5650 *From plants, non-petroleum minerals or water. Learn more at aveda.co.uk.

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MOST WANTED AND THE IT LIST ARE OPEN FOR ENTRIES!

Sophia Hilton, Not Another Salon

FAME AND GLORY could be yours if you enter our Most Wanted or The It List awards.

Now in its 18th year, Creative HEAD’s Most Wanted Awards rewards the best in the business. With 14 trophies to be won – including two exclusively for salons in the Republic of Ireland – there’s bound to be one with your name on it.

And if you’re aged 30 or under and you’re keen to be recognised on a national stage, then you need to enter The It List. Now in its ninth year, there are six trophies up for grabs – could one of them be yours? If you become a finalist, you’ll be invited to attend a glittering Grand Final, taking place on 3 September in London.

The deadlines for Most Wanted and The It List entries are 14 and 21 May respectively.

Check out page 38 for more information and your entry forms, free with this issue!

Session stars make a splash at Fash Bash HARD-WORKING SESSION stylists celebrated the end of London Fashion Week A/W18 at Creative HEAD’s first ever Fash Bash, in partnership with BaByliss PRO. Held at Cartizze Bar in Mayfair, London, and attended by session stalwarts including 2017 Most Wanted Session Stylist Syd Hayes, Richard Phillipart, Kim Rance and Zoë Irwin, the gathering gave stylists a chance to relax over a few drinks... before it started all over again for some of them in Milan!

“We know there are so many fantastic session stylists on the Fashion Week circuit and how much they love to get together to share and compare notes on what their season has been like so far,” said Creative HEAD publisher, Catherine Handcock. “With so many of the amazing hairdressers we write about and showcase working backstage, we wanted to support them and recognise their incredible hard work.”

WATCH IT! See our front cover come alive with Samantha Cusick and Kenra Professional, only at creativeheadmag.com

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NEIL MOODIE STEPS DOWN FROM WINDLE & MOODIE

MY month

AHEAD

NEIL MOODIE HAS left the award-winning salon and product range Windle & Moodie to focus on session styling.

With more than 30 years of experience in the hair industry, Neil joined Paul Windle in 2010 as creative director, which is when the Covent Garden salon became Windle & Moodie, before founding a 23-strong product line in 2014.

Neil said: “Working with the exceptional creative team at Windle & Moodie to create and develop the product line has been one of the highlights of my career. I am incredibly proud to have watched the brand launch internationally and look forward to its future growth.

This is now an exciting new chapter for both myself and the brand.”

What March has in store for...

JODIE AUSTEN

THE PEACHY STUDIO

I’m busy developing my Fashionista entry for The It List 2018.

The best thing about entering is taking the opportunity to reflect on what you’ve accomplished so far. Education is also in the diary! I’m excited about my role with Evo as a ‘Big Gun’ educator, which means that I’ll be teaching across Europe regularly, while also working with Cloud Nine.

DATES FOR YOUR DIARY

Attend one of the Regional Semi Finals for L’Oréal Colour Trophy, enjoy a show by the Rush Artistic Team and be the first to find out who goes through to the Grand Final

THE IT LIST 2017 champions gathered for an exclusive session styling workshop with ghd global ambassador, Adam Reed, at ghd’s London studios. With the goal of producing multiple looks in a two-hour window, the winners – Casey Coleman (The Visionary), Darcie Harvey (The Rising Star), Michael O’Gorman (The Fashionista) and Rebecca Chang (The It Girl) – worked alongside Fashion Week mainstay and salon co-owner Adam, picking up tips, tricks and vital product knowledge along the way. As well as sharing hacks for reinventing looks and progressing through styles on a shoot, Adam doled out invaluable advice about the industry as a whole and how to build a hairdressing career in a social-media driven world.

The talented youngsters also enjoyed a surprise visit from hair legend Eugene Souleiman, who happened to be passing by.

The session mega-star chatted with the group and provided a star-studded end to an unforgettable day.

REVEALED! The first generation of ghd Brand Warriors has been announced, following nationwide auditions. The 12 new Brand Warriors will work as freelance educators across the UK and Republic of Ireland. Want to join? ghd is holding further auditions soon – to register your interest, send your CV to brandwarriors@ghdhair.com

NEIL BARTON HAIRDRESSING

I’m excited to be home after a fantastic Australian tour launching the Elemental collection with Goldwell. The main focus for me now is my salon and trying out the new @Pure Pigments by Goldwell on my clients. I’m also having the outside of the salon freshly painted, a new logo installed, as well as updating the interiors.

S/S18

IT LIST WINNERS ENJOY GHD SESSION PRIZE

NEIL BARTON

15 April: Western Regional Semi-Final, Cheltenham 16 April: North West Regional Semi-Final, Liverpool 17 April: North East Regional Semi-Final, Leeds 18 April: Scottish Regional Semi-Final, Glasgow 23 April: Northern Irish Regional Semi-Final, Belfast 29 April: Southern Regional Semi-Final, London 30 April: London Regional Semi-Final, London 1 May: Eastern Regional Semi-Final, Cambridge 4 June: L’Oréal Colour Trophy Grand Final, London

Live y r life in C OL OUR

Calling all colourists!

Want colour inspiration, trends and creativity by the bucketload? Go to creativeheadmag.com/paint to see our brand-new Paint hub for all things colour. And check out the first biannual supplement

FREE with this issue!

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Richard Malone

Temperley London Roberta Einer Caption please

Syd Hayes for BaByliss PRO

Kristin Aadnevik

Preen

Alistair James

Vin + Omi Mark Fast Sadie Williams

IT FELT AS IF DESIGNERS had been raiding their VHS library for this season’s hair-inspirations – Pretty Woman curls could be seen all over New York, would London follow suit? At Roberta Einer, Bea Watson’s looks were an “’80s-inspired, everyday stylised glamour”, while at Lulu Guinness, Zoë Irwin for ghd created twisted and defined curls, this time referencing Desperately Seeking Susan.

At Sadie Williams, ’80s-style crimping could be seen, but with an eclectic mix of ’60s silhouettes and ’70s glitz. The textured ponytail created “a larger-than-life look”, according to 2017 Most Wanted Session Stylist, Syd Hayes, who led the hair team for BaByliss PRO. At Peter Pilotto, Anthony Turner for L’Oréal Professional transformed models into bohemian party girls, with dishevelled ’dos straight from the Tramp dance floor. Divas of a different kind made an appearance at Kristian Aadnevik, where Antonio Corral Calero for Moroccanoil crafted ballerina buns with a literal twist.

It took an ethereal turn at Mark Fast, where heavenly evening wear collided with strong ponytails created by Maria Kovacs for TIGI. This feeling of otherworldliness continued at Preen, where Eugene Souleiman for Wella Professionals and ghd took inspiration from sea anemones, shimmering with a pinch of glitter.

There were no flights of fancy at Simone Rocha, where James Pecis, using KMS, delivered practical knotted braids. At Richard Malone, John Vial used his Revlon Professional arsenal to give the marketplace-roaming models head-hugging styles inspired by boys of the ’20s, while Neneh Cherry was the muse at Vin + Omi, where Denis Kovalyov injected hits of My.haircare colour with wefts woven into high bunches. It was more punk with a touch of witch at Alistair James, where Johnnie Biles at Frank Agency for Fudge Professional got busy with mousse and gel. At Christopher Kane, Redken global creative director, Guido Palau, was one of a handful of session stylists trialling the prototype professional Supersonic dryer for Dyson. The collection screamed sex (quite literally!), but the effortless hair whispered individual softness and sensuality.

The Dyson prototype

FASHION WEEK A/W18

Christopher Kane

Peter Pilotto

Lulu Guinness

Simone Rocha

Photography courtesy of Aveda, BaByliss PRO, Dyson, Fudge Professional, ghd, KMS, L’Oréal Professionnel, Moroccanoil, My.haircare, Redken, Revlon Professional, TIGI, Toni&Guy and Wella Professionals

#CHedit

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products that will leave your hair looking gorgeous and smelling divine

discover more at milkshakehaircare.co.uk

Milk Shake Hair UK

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New to the UK, Urban Alchemy is making a splash with its Opus Magnum Signature Cleanse, a vegan powder that, when combined with water, creates a gel-like texture for a deep cleanse at the backwash.

SALON PRICE £49.99 0333 2412995

A delicate cleanser with a reduced purple pigment, milk_shake Silver Shine Light Shampoo is spot on for fighting brass in natural or lightened blonde, grey or white hair.

A new three-step system from Aveda, Invati Advanced includes the Exfoliating Shampoo, Thickening Conditioner and a Scalp Revitalizer that reduces hair loss from breakage and thickens the look of hair instantly.

RRP £14.09 01392 365177

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Irresistible services consumers will want to snap up, selected by the Layered team

Step into spring with the new Night Floral collection from WetBrush. Available in three vibrant prints, in blue, purple and butterfly!

RRP £12.99

0800 0988040

prowetbrush.com

For all extensions bright and beautiful, try ProHair Party Colours from Prostyles for stunning synthetic pieces, fitted as a braid and wrap technique.

IN-SALON SERVICE 01420 511155

prostyles.com

As we age, hair gets brittle, coarse, grey and even takes on a rather dull, ‘flat’ look. This is where you, the colour expert, can step in and tell them about the JOICO Vero K-Pak Color Age Defy range, with shades that help make hair look and feel younger instantly. We’re talking better condition, more shine and vibrancy, and even more youthful inside and out, thanks to the award-winning Quadramine complex. This clever keratin protein works from inside out, helping to reconstruct and strengthen hair while also delivering a protective barrier.

Explain how you can help turn back the clock, and those colour clients will start booking up!

IN-SALON SERVICE 0845 0712326 joicoeurope.com

Organic Colour Systems Control Clay promises sculpted texture and a matte finish, thanks to a blend of Amazonian white clay to keep in moisture, and detoxing bentonite clay.

RRP £13.95 01590 646462

organiccoloursystems.com

Developed over 17 years in collaboration with Fujifilm, the HD3 Dye Technology in @Pure Pigments from Goldwell means properly vibrant colour results!

IN-SALON SERVICE 01323 432100 goldwell.com

Fine hair can enjoy life in luxury with new MarulaOil Light from John Paul Mitchell Systems. The serum treats hair while it styles, and promises twice the shine.

RRP FROM £21.95 0845 659 0011

salon-success.co.uk

Undo winter’s cruelty with the rather awesomely nourishing Hydramelt leavein conditioner, part of the new Redken All Soft Mega range for puffy hair!

RRP £19.10

0845 6000815 redken.co.uk

CREATIVE HEAD

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#CHedit

STOCK OPTIONS

LAUNCH OF THE MONTH

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS The skincare inspiration trend heats up as Schwarzkopf Professional unveils its revamped BC Bonacure line, chock-full of references to skincare to inspire clients to invest in professional haircare. In addition to its micellar technology, you have a range that’s carefully included some of the best, proven skincare ingredients – think of magical moisturiser hyaluronic acid, repairing peptide, plumping collagen and rejuvenating Q10+. This also means there’s a line to suit every hair need, and they are all backed-up with 10-minute Express Hair Therapies to boot. The BC Peptide Repair Rescue Nourishing Therapy promises to reverse three years of damage with just one application – we can see the smile on client faces already!

RRP FROM £11.10 0800 526741

schwarzkopf-professional.co.uk

IT’S ALL ABOUT... VOLUME Puff.ME from the Design.ME line is a workable, versatile and playable super-volumising powder spray in a pump to pep-up fine hair and flagging follicles. It’s odour and mess-free and is a terrific texturiser for up-dos.

PRICE £6.99 + VAT 0330 1231907

salon-services.com

CREATIVE HEAD

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Plump up with the new look Fudge Professional Big Bold Oomf Shampoo and Conditioner; the Oomf Volumising Complex and bamboo extract charge the hair strands so they repel one another for a fuller look!

RRP £10.95 EACH 020 7845 6333

fudgeprofessional.com

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R U YO ITH T S SW O BO INES S BU

£24,000

THAT’S HOW MUCH DEEP HAIRDRESSING IN TEESIDE HAS MADE IN SALES IN THE PAST YEAR FROM SMARTBOND, THE BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY SOLD MORE THAN 2,000 APPLICATIONS – SO JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN THEY HAVE HAIR COLOURED SO THEY CAN ENJOY STRONG, PROTECTED HAIR! DEEP HAIRDRESSING SHARES ITS TOP TIPS ON HOW TO SELL IN-SALON…

1. The more training your stylists receive, the more confidence they have with the product. Sign up for in-salon training as well as courses at the L’Oréal Academy, to look in depth at the benefits of Smartbond, both for the client and for the salon.

2. Sell the Smartbond step 3 conditioner directly to your clients and encourage them to continue to use it in between appointments in order to truly experience its effects. We’ve seen clients rebuying the product as a result, which means they are also believing in it.

3. Run a staff incentive, such as giving each stylist a bottle of Smartbond, a sales target and a deadline to finish the bottle by, with the possibility of receiving a bonus if they reach their target. This really gets the team motivated to include Smartbond in every colour service.

THE FIX

Look at this fabulous transformation by @gracedalgleishx at @brookshair using the new Instant Highlights three-part system and new Shimmering Fuchsia #COLORFULHAIR shade.

Follow the steps below to recreate this look: Step 1: Lighten up to 15 meches using the all-new Instant Highlights Step 2: Rinse and tone with #COLORFULHAIR Shimmering Fuchsia Step 3: Use Smartbond throughout Don’t forget to share your own transformations using @lorealpro #instanthighlights #smartbond

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026-027_Colour Addicts.indd 1

RETAIL REHAB Colour needs to be cared for to keep it vibrant and radiant. Enriched with antioxidants and A-OX technology, Serie Expert Vitamino Color will help maintain salon fresh colour, leaving hair illuminated, soft and looking its best.

CREATIVE HEAD

21/02/2018 12:46

CR EATIV E HE AD AD VE RT OR IAL

Be a

COLOUR ADDICT

N UNETTES TO UNICOR FROM BEAUTIFUL BR TH WI 18 20 IN DICTED TO COLOUR DREAMERS, GET AD

There’s no denying that a shimmer obsession has dominated the fashion and beauty industries lately. Make-up and clothes reflect this trend… and now your client’s hair can be too! Make your salon glimmer and glow with the new Colour Addict Shimmer palette from L’Oréal Professionnel. From multi-dimensional reflects to translucent metallic finishes, the looks that can be created with these shades are completely versatile and on-trend for all hair types. The current fascination with glistening filters, and more than one million posts on Instagram for #shimmer, this palette is set to create a buzz!

HIGHLIGHTS Last year proved that hair colour is officially the new make-up, and this couldn’t be truer for shimmer!

The pure reflect Metals by Majirel and DIA Richesse Milkshake shades will allow you to create stunning metallic and iridescent looks that clients are crazy for right now and, even better, allowing you to jump on to the must-have colour of the year, Ultraviolet, with DIA Richesse .20. And if that’s not enough, L’Oréal Professionnel has added Shimmering Fuchsia to its #COLORFULHAIR portfolio – this high vibrancy pink shade gives another level of endless possibilities to this already incredibly creative range.

DO THIS

NOW

1) Make sure your teams are shimmer-ready by

delving into the hype online and in the press, and encouraging them to familiarise themselves with L’Oréal Professionnel’s Colour Addict Shimmer.

2) Get inspired and get creative! Start creating looks

for your salon service menu that clients can get excited about; it’s the perfect excuse to tap into the silver, rosegold and purple trends that are everywhere right now.

3) Don’t forget to share your creations with L’Oréal

Professionnel on social media using the handle @lorealpro and the hashtags #daretobeaddicted, #smartbond, #lorealprouk. We love all the inspiration!

Get further addicted to colour with L’Oréal Professionnel – visit lorealprofessionnel.co.uk or call 0800 0304034 CREATIVE HEAD

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21/02/2018 12:47

#CHedit

R I S I N G S TA R

WHY DID YOU WANT TO BE A HAIRDRESSER? I spent a lot of time stumbling through life trying to find a way to positively channel my creativity and passion. I’ve always been an artist and hair is the media in which I’ve decided to work. I adore my job. Every day we have the opportunity to make someone feel special and good about themselves.

TEGAN ROBERTSON AGE: 23 SALON: NOT ANOTHER SALON

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? The day I stumbled across Not Another Salon. It was that same day I finally felt as if I’d found my home. I’ve always felt like a bit of an alien, but I can happily say that I’ve found my tribe. Not only with the staff, but with the whole movement we’re creating and everyone involved. A movement of acceptance, positivity and craziness. Everyone is welcome.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I’ve always known that I have something special to offer the world. I’m not entirely sure what that is yet, but I’m working on it. I’d love to be educating and travelling the world, sharing my knowledge, alongside my values. In 10 years’ time, my aim would be to have the same enthusiasm and love for life as I do now.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? I’d love to have my own hair and culturethemed chat show. I think it would be a hit!

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21/02/2018 12:50

OVER YOUR D N A W IC G A M A E MAKE THAT COULD WAVE W IT U U O Q Y ’T D N E A H C IS E W VE YOU WHILE HEMY HOW OFTEN HAAND MAKE IT ALL BETTER?EXT BEST THING: URBAN ALC CLIENT’S HAIRE HAVE DISCOVERED THE N HAPPEN, W ring, then , THEN colou G IN H S A W times, THERE’S t that enough ea ep R g. n ti ea clients styling and h nst hair your ai ag es im cr add in the d external ’re at home an ey th en h w it it’s no comm d water, and ar h as ch su , aggressors r wear when looks worse fo r ai h r ei th er wond And then in the salon. you see them to fix it – as they ask you ician! if you’re a mag we have Fortunately, ir. found the elix

OPUS MAGNUM SIGNATURE CLEANSE • A deep-cleansing in-salon service, suitable for all clients • Removes silicones and prevents unwanted colour tones • Minimises the overlapping of colour shades and prepares the hair for lightening • Removes mineral and chlorine residue, such as iron, chalk, calcium and magnesium caused by old water pipes, as well as plastics found in low-quality products

e UK y is new to th Urban Alchem ers s all hairdress and it believe it il y to ts with the ab are alchemis p, create. To hel transform or ons for crafted soluti the brand has ssers lenges hairdre the daily chal ce. The brand and clients fa roducts, h these two p launches wit ves of plifying the li aimed at sim peeled eep your eyes k – s er ss re haird me! for more to co

OPUS MAGNUM SALT SCRUB CLEANSE • A weekly at-home salt scrub for use after a signature cleanse treatment or on its own • Acts as a natural exfoliator, removing dead skin and sebum build-up • Stimulates blood circulation for a healthy scalp, promoting hair growth

• High vitamin C content promotes hair growth and strengthens hair structure

• Alleviates the itchiness after a colouring process and removes the chemical residues from the scalp

• 100 per cent vegan and exclusive to salons

• Restores the scalp’s natural moisture

Call 0333 2412995, email info@new-flag.co.uk or visit urban-alchemy.com.

Keep up with the latest news on Facebook /urbanalchemyuk and Instagram @urbanalchemyofficial

CREATIVE HEAD

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21/02/2018 12:52

#CHedit

Inside story DNA ARTSPACE NOTTINGHAM

DNA ARTSPACE’s mission is to offer an alternative vision of the modern salon. Set up by former Most Wanted Business Thinker Angelo Vallillo with Dale Hearne, it’s a multi-functioning creative hub where clients can unwind, be inspired and be immersed in a new type of wellbeing. This is a salon that also benefits from years of experience from the founders – editorial and session work, travelling the world and working with the biggest names, and is a place where their expertise and energy comes together to offer something fresh. There’s no waiting area when you enter, instead there’s a sitting area upstairs akin to a living room. There’s a glass-sided cube dedicated to men’s grooming and a photographic studio that might be mid-shoot when clients visit. It’s also a space that will be hosting events including tarot card readings and jewellery showcases, as well as the DNA Learning Space academy. We’ve got a positive reading about it all…

HOT BUYS CALMING INFLUENCE

Want a relaxed vibe that brings out the best from your team and encourages your clients to chill? Then the Zen collection

by Takara Belmont is perfect, with its champagne or black metalwork and textured, natural and earthy upholstery tones.

We love the KU styling chair!

FROM £675 020 7515 0333 takarahairdressing.co.uk

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now open

BAD APPLE HAIR LICHFIELD

The sixth salon in the group, you’ll find 3D interiors and pops of bold neon colour behind the green doors.

CREATIVE HEAD

21/02/2018 16:11

CALL FOR BACKUP

THERE’S NOTHING MORE EXCI A SUCCESSFUL SALON – AN TING THAN RUNNING D THERE’S NOTHING MORE TIRING THAN DEAL ING WITH THE ‘BORING LEGAL BITS’ – SO LEAVE IT TO THE NHF

IT CAN BE HARD to find time to deal with the admin and legal stuff when you’re busy running your salon, but they’re incredibly important. The NHF knows the hair and beauty industry inside-out and has been helping salon owners run profitable businesses for more than 75 years. That’s why you can be confident all aspects of your business are in safe hands.

HELPLINE

“We understand the legal and commercial complexities of running your own business,” says NHF chief executive, Hilary Hall. “This is why we offer our members a wide range of benefits including our 24/7, 365 days a year legal helpline – which is completely free.”

This indispensable legal backup provides NHF members with sound and practical advice on how to deal with a range of common employment issues such as

contracts, apprenticeship agreements, absence, redundancy, managing performance and maternity leave.

PAY RATES

The National Living Wage, National Minimum Wage (NMW) and The NHF offers a range of Apprenticeship pay can be a legal business support services for nightmare, especially as minimum pay salons, from legal, employment rates usually change every year. The NHF and financial advice to brilliant legal helpline offers indispensable backup ideas for managing and boosting for NHF members who need to be sure your business. For less than 75p they are staying within the law. Apprentice a day, member benefits include: rates will see the biggest increase this year, • Free 24/7 legal helpline says NHF’s Hilary Hall, up 5.7 per cent.

But the NHF cautions employers not to • Free employment and chair renting contracts be caught out: an apprentice aged 19 or over must get • Free advice on health the NMW appropriate and safety JOIN THE NHF for their age from the BEFORE THE END • Discounts on industrysecond year of their OF APRIL AND QUOTE specific insurance apprenticeship.

CHM25 TO

WAGES AT A GLANCE YEAR APRIL 2017 APRIL 2018

25 AND OVER £7.50 £7.83

HOW THE NHF CAN HELP YOU

21 TO 24 £7.05 £7.38

18 TO 20 £5.60 £5.90

GET £25 OFF YOUR MEMBERSHIP FEE!

UNDER 18 £4.05 £4.20

APPRENTICE* £3.50 £3.70

*Apprentices aged 19 or over must get the NMW appropriate for their age in the second year of their apprenticeship

To find out more about the NHF and what it can offer you, call 01234 831965 or visit nhf.info CREATIVE HEAD

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21/02/2018 12:54

THE BUSINESS EDIT

THE SECRET OF… SOCIAL MEDIA SUCCESS

IT’S UNDENIABLE – social media is a vital tool for salons to interact with clients. Here, Charlotte Newton, senior manager of EMEA marketing for MINDBODY, gives 5 top tips for social success…

In today’s on-demand world, customers expect instant results.

If they are using social media to look for a salon, it’s so much more powerful if they can find, book and pay for your services in that moment. Make sure that your appointment system is linked to your Facebook page and you have an easy link through to your Instagram.

Mobile is everything and it’s likely many customers will be viewing posts on the go. Give them the best experience with content that’s optimised for all platforms.

Keep your accounts up-to-date with regular updates and news.

If someone sees your profile hasn’t been updated for a while, they are much less likely to engage with you.

First impressions count, so if the first time someone meets you is on social media, make sure that the experience matches the one they’ll get in the salon.

Respond to your customers messages and feedback. Whether good or bad, If a customer posts something on one of your accounts, acknowledge them and try to resolve any issues.

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 32

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ARE YOU READY FOR GDPR? THE GENERAL DATA PROTECTION REGULATION (GDPR) comes into force on 25 May and brings with it new data protection, security and consent responsibilities that all businesses will need to comply with. If they don’t, they’ll risk large fines and penalties.

This could have a huge impact on salons: it affects how you maintain and manage client and team records, contact details, children’s names, allergy test results and medical information.

And that’s not all; it will also mean that if businesses want to carry on sending out marketing or promotional information, appointment reminders or offers to clients, they will need to be able to show clients have given their specific consent to receive this.

Get it wrong, and businesses can be fined anything from 2 per cent to 4 per cent of their annual turnover.

Yet when the NHF carried out a survey of nearly 200 members to find out how well-prepared the industry is for this major change, the results were not promising.

Nearly two-thirds (65 per cent) admitted either to not knowing anything or not knowing “much” about GDPR and its implications. More than half (57 per cent) said they had “no idea what we need to do” (see page 34 for more).

“If you do any of the following, GDPR will apply to your salon and you need to review your processes and policies to ensure that you are performing them in line with the

regulations,” warns Laura Knight, director at brand communications consultancy, KWS. •Email or text clients •Store information about clients – either on a computer or on paper •Monitor your salon with CCTV •Store CVs – of both employees and prospective candidates •Hold next of kin contact details for staff or customers •Have an online booking facility •Collect contact details for clients access to your salon WIFI •Hold information on clients aged under 16 And that’s just a selection. But Laura continues that the first step is to review what data you hold – on customers, staff and suppliers – why you have it, what you do with it and where it is stored.

“GDPR requires you to have proof of clear, specific and freely-given consent from individuals, so it’s likely you will need to refresh your consent in order to send marketing emails/texts to clients,” she says.

“You also need a record of their consent.”

Ensure your privacy policy is clear on why you hold data, what you do with it, where it is stored, for how long, and how someone can request for their data to be removed.

This is also something the whole team needs to be involved with, so make sure you tell staff about GDPR, ensure they understand the new requirements and build in a process to regularly review and update customer data.

JULIE HENSMAN HENSMANS “When we heard about GDPR late last year, we spoke to a GDPR specialist to demystify it. This helped us recognise where and how we needed to change and tackled the important communication with our clients about holding their records. Our privacy policy explains why we hold their data and what it will be used for: colour records, text appointment reminders and for those agreeing to receive promotional material, a monthly newsletter and birthday and Christmas cards. It took us three months, but every existing client has given us permission to store their data, and those who asked us to remove them, we did it immediately, and we take their details every time they book. The few inactive clients who haven’t confirmed will be removed by the deadline. Transparency is key and we display our policy on the reception desk and on our website. Next stop is running through the same process with our team!”

CREATIVE HEAD

21/02/2018 12:55

#BusinessEdit

TEACH ME!

BUSINESS BUILDER Want to plump up your profits? There’s more to the salon than hair – as part of the Festival of Colour, Salon Services is offering buy three get one free across gel and nail polish! Both services are easy to add-on in a hair salon, especially when clients are having colour treatments and are spending longer in that chair...

While we’re in the mood for colour, how about building up your balayage skills?

The Freehand Hair Painting course is perfect – the trend right now is all about technique, so visit salonservices.com for dates near you.

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

WELL-GROOMED BUYS FOR THE BOYS AT

We love something new to get excited about, and boy, is Salon Services delivering the goods! Meet Burban, available across stores and online – this exclusive own-brand range includes products for all barbering and grooming needs, and was developed with the help of Mike Taylor, one of the UK’s leading barbers and educators. We’re particularly keen on the new Beard Balm, which keeps bristly beards detangled and itch-free!

It’s the Festival of Colour at Salon Services!

There’s an amazing offer; buy five tubes of colour and get one free! And you can mix and match across brands, including colour legend Guy Tang’s new #mydentity and the brilliant Kenra Color! Be quick – it ends on 31 March.

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES, WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Meet Salon Services Top Store Manager of the Year winner, Paul Owen, based in Cardiff Q: How can I achieve the perfect grey/silver?

A: “To properly prepare your client for the tinting process, and to show the dye’s true colour, the hair needs to be bleached to a level 10 platinum. This isn’t always achievable with one appointment – something that can be hard for our customers’ clients to understand! I always recommend that Olaplex should be used during every step of the process, as this allows you to rebuild the strength, structure and integrity of hair. One of the best products to achieve the lift is Guy Tang’s #mydentity Big 9 – which can lift nine levels in one sitting. #mydentity allows stylists to recreate some of the hottest colour trends, as well as more natural looks, and includes premixed formulas of on-trend hues such as silver, rose gold and smoky lavender.

Our customers love it!”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD

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n target

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

Your targeted toolbox to help build your salon business bigger and better, in association with Salon iQ and the Creative HEAD Reader Panel

KICK-ASS COLOUR

There’s a reason Creative HEAD has unveiled a new colour brand, PAINT (free with this issue and online at creativeheadmag.com/paint).

The spotlight is on professional colour, and social media is exploding with images of colour transformations that are driving client interest and possible business. To encourage clients to banish the box dye and hit UK salons instead, the focus needs to be on technique and expert application and advice. Use your social media channels to illustrate all that – along with transparent costs, time and no filters – it’s brilliant advertising without the big bill.

Top three reasons clients colour their hair

1. TO COVER GREY 2. TO FOLLOW TRENDS 3. TO ENHANCE NATURAL COLOUR What is the average time between colour appointments?

SEVEN WEEKS

Are colour clients more likely to spend on backwash treatments?

YES 96%

AVERAGE RETAIL TURNOVER

ARE YOU ON TARGET?

AVERAGE CLIENT SPEND (EX. VAT)

Business in January compared with December?

8.3% £48.48

STABLE 6%

NEW CLIENTS ACCOUNT FOR

8.5% OF VISITS (January 2018)

“Colour clients are very keen to spend money on backwash treatments, especially if they are delivered in a pampering environment.

Beauty and hairdressing seem to be merging…”

DECLINING 94%

Business in January compared with January last year?

STABLE 6%

DECLINING 11%

GROWING 83%

BEVERLEY BATES, THE RETREAT

SNAPSHOT

221

The average number of colour clients per salon

34% The percentage of in-salon services that were colour

HOW WAS COLOUR BUSINESS LOOKING IN UK SALONS IN JANUARY?

10

The average number of weeks between colour visits

£67 The average spend per colour client

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM 34

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CREATIVE HEAD

21/02/2018 12:58

#BusinessEdit

STEPHANIE STEVENSON PROSTYLES

WHAT IS IT THAT MAKES PROSTYLES UNIQUE? We’ve taken a new approach to extensions, by going to the top 10 per cent of salons and asking them what they needed and what they thought was missing from existing extension brands.

It helped us change the way we look at everything – including the options for hair quality, hair length and, most importantly, colour choices.

Our creative team are session and fashion stylists, giving them access to the colour trends, which allows us to change our colours for salons to remain current.

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

NICOLA CLARKE NICOLA CLARKE @ JOHN FRIEDA What has been your most challenging colour job working at Fashion Week alongside Sam McKnight and why?

Jay Birmingham @jaybirminghamhair Probably colouring hair in bathrooms in odd venues. I had to colour a model’s hair in a toilet which wasn’t the easiest thing to do – wash hair in a tiny sink with separate hot and cold taps.

That was for a Ralph Lauren show in New York.

HOW IMPORTANT IS EDUCATION?

If you could do anyone’s hair past or present, who would it be?

There is a growth in courses available from brands and wholesalers which lead stylists to believe they are ‘qualified’. So many adverse results and court actions stem from a lack of knowledge in application.

We offer City & Guilds qualifications to all our new salons and train existing operators to these standards.

Blondie’s Debbie Harry in the ’70s or ’80s!

WHAT PLANS DO YOU HAVE FOR THE YEAR AHEAD? We’re at Salon Smart this month, and we’re so excited to share with everyone our new brochure. We are also launching Big Hair No Care, a collection of wigs and clip-in extensions for afro hair created by the brilliant Freddie Harrel. We’re expanding fast and excited to see where 2018 takes us!

CREATIVE HEAD

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Amy Fish @amyfishcolour

As someone who is vastly experienced as a colourist, how do you keep your ideas fresh and relevant? Are there particular things you are influenced by?

Andria Kaisharis @fowler35LDN I work with artists and relevant people so it’s a collaboration and we push one another as artists, it also makes life a whole lot more interesting.

Do you think social media and retouching is having a positive or negative effect on the use of colour?

Melissa Timperley @melissasalons Having been in hairdressing for so long, it’s a job I’ve always had to do – explaining what’s been retouched and what’s achievable. It was the same with magazines. You just have to remember that nobody puts up their worst pictures and normally there has been a level of retouching with most images.

What is the worst colour nightmare experience you have had, and how did you deal with it?

A persistent @melissasalons Normally it’s when you’re working on a client that thinks they’re a colourist and they think they know more than you, and you make the mistake of listening to them.

What advice do you have for colourists that want to get involved in the session industry?

Casey Coleman @caseychair Either contact an agent or get in contact with a stylist whose work you love and ask if they need help. Be flexible and accommodating – it’s hard work and long hours.

Next month: It List It Guy, Ky Wilson. Tweet us your questions @creativeheadmag

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#BusinessEdit

TWO-THIRDS UNPREPARED FOR NEW DATA LAWS

Concerns over government ‘T Levels’ THE NHF has raised concerns about the government’s plans to develop new collegebased technical qualifications, or ‘T Levels’, for hair and beauty, following the May launch of new ‘trailblazer’ apprenticeships for hair professionals.

Trailblazer apprenticeships are set at a higher standard and cover a wider range of skills than the older ‘framework’ apprenticeships.

An NHF survey revealed 97 per cent of employers saw apprenticeships as the preferred route into hairdressing. T Levels will include mandatory work placements, but not nearly as much as under an apprenticeship.

However, to convince employers that an apprenticeship and a T Level gave learners the same ‘salon-ready’ skills, businesses would want all learners on T Levels to take the same independent, end-point assessment that apprentices have to pass.

CHILDCARE HELP SET TO BE CHANGED

A NEW TAX-FREE childcare scheme will replace childcare vouchers from April. The new scheme offers tax-free childcare worth up to £2,000 a year to eligible parents, a benefit that could help more parents stay in work. To qualify, CHARGING 5P each parent must be FOR PLASTIC BAGS TO aged over 21 and IS TO BE EXTENDED ILERS, TA RE ISH GL EN L AL working, earning an NOT JUST THOSE average of at least £120 EMPLOYING MORE per week and employed THAN 250 STAFF or self-employed.

NEARLY TWO-THIRDS (65 per cent) of NHF members surveyed about the new General Data Protection Regulation (GDPR) admit to not knowing “much” or “anything at all” about it and its implications.

The new data protection law, which comes into force on 25 May, will affect how salons keep, maintain and manage client and team records, client contact details, children’s names, allergy test results and any medical information.

It will also mean if businesses want to carry on sending out promotional information, appointment reminders or offers to clients, they will need to be able to show clients have given

their specific consent to receive this.

Get it wrong, and businesses can be fined anything from 2 per cent to 4 per cent of their annual turnover.

More than half (57 per cent) said they had “no idea what we need to do”, while a third (33 per cent) conceded it was “on their radar” but they had, as yet, not taken steps to do anything about it.

Hilary Hall, chief executive of the NHF, said: “When you’re busy, things like data management can easily slip down the to-do list. But GDPR is something salon owners need to be engaging with right now.”

Watch the NHF GDPR webinars on 6 March and 17 April at nhf.info

HAVE YOU STARTED TO CHANGE HOW YOU HANDLE DATA IN YOUR BUSINESS READY FOR THE GDPR DEADLINE? Yes we have started to make changes It’s on our radar but we haven’t started yet No, we have no idea what to do 0%

10%

20%

30%

40%

50%

60%

WHICH STATEMENT DEFINES HOW YOU FEEL ABOUT GDPR BEING ENFORCED? I’m extremely worried I’m conscious I need to make changes I’m not worried at all It’s yet another thing we have to worry about 0%

10%

20%

30%

40%

50%

Hair apprenticeships fall by 8 per cent GOVERNMENT FIGURES HAVE shown a further steep decline in the number of people starting apprenticeships, while hairdressing apprenticeships haven’t been hit quite as hard.

In hairdressing, the number starting apprenticeships in 2017 fell by 8 per cent compared with the previous year and 11 per cent for barbering. Across all sectors, figures from the Department for Education revealed a drop of 27 per cent in August to October 2017 compared with the same period in 2016.

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 36

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CREATIVE HEAD

21/02/2018 13:00

#BusinessEdit

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LIFE LESSONS

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

If someone is thinking of opening a second salon, what advice would you give them?

MELISSA TIMPERLEY, MELISSA TIMPERLEY SALON

KEN’S DIAGNOSIS

This is a super question Melissa and one that has an apparently simple and yet complex answer. ‘Expand when you are ready to’. So why is that simple and yet complex? Well, far too often salon owners open a second salon for the wrong reason – ego! Many of us want to grow but big does not always mean beautiful. I know many salon owners who make a fabulous living out of one beautifully formed salon.

The right prices, the perfect team, a wonderful clientele and more importantly a healthy profit margin. Ego is not a bad thing but sometimes it can lead you to make rash decisions, especially when faced with what looks like an opportunity. A business for sale, an empty unit to let, they can be very tempting.

So when is it right to grow? Well it’s a bit like life really, we move when our existing house is too small or when those we love feel SEE the time is KEN WEST right to leave SPEAK AT home and we 25 MARCH AT THE PARK PLAZA, LONDON

CREATIVE HEAD

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decide to grow with them. If your salon is too busy and your team utilisation numbers are too high, then the time could be right to look for a bigger or second ‘home’. But just like moving home, make sure you can afford it. Opening a salon is expensive.

You need two things, start-up capital and working capital. Your first salon should ideally be producing enough surplus cash to tide you over the initial start-up period that any salon has. It will probably take three to six months before you have an income near to your break even point. Larger salon groups often plan for much longer. Rent, rates, overheads and guaranteed salaries all have to be paid from somewhere, and cash flow in a new salon is always a challenge.

Splitting your existing team to man a new salon can often mean twice the overheads with the same total income. However, if you have ‘children ready to leave home’, it is far better to combine your talents to provide an opportunity for an amazing stylist than to lose them completely. This would of course require their financial commitment and therefore a share of the potential risk to make this happen. Expansion is exciting and I would hate to pour cold water onto anyone’s dreams, but I have also been saddened by seeing someone lose everything they had worked for by expanding too soon.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email KenW@365Hair.com or tweet @creativeheadmag

GAVIN HOARE

SEE GAVIN HOARE AT 25 MARCH AT THE PARK PLAZA, LONDON

RICHARD WARD HAIR & METROSPA Learn to listen. As an industry, we love talking about ourselves, but we must never lose sight that a client appointment is about them! So talk the business of hair before you get onto the niceties and be the expert you are trained to be.

Concentrate on the long game. Grow your own team and cultivate a culture of delivering great service. Give your team the autonomy to deliver professional, educated advice whatever their role.

Match-make your clients to the right team member and watch the relationship grow. In an industry of individuals, it’s essential that whoever is taking our bookings is educated on not only the services we offer, but also in understanding the sensibilities of the team.

Never believe that you only have to say things once to your team.

Instigating change on the salon floor is a constant drip feed of information.

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CREATIVEHEADMAG.COM/MOSTWANTED CREATIVEHEADMAG.COM/THEITLIST @creativeheadmag.com #MWIT18

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21/02/2018 13:03

WE ARE GO!

D E T N A MOST W ST I L T I E AND TH 2018

OPLE E P S E T A R B E L E C D GS IN H CREATIVE HEAO T E L B A K R A M E WHO D R

event

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2018

21/02/2018 13:04

18 20

E H T D L WOU N O L A S F O S R A T S N O I S S E S AND

E S A E PL ?

P U D STAN

REATIVE C E T A R B E L E C S NTED AWARD AS OF HAIRDRESSING A W T S O M ’S D A E IN ALL ARE CREATIVE HE C N E L L E C X E S S E SKILLS AND BUSIN

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21/02/2018 13:03

INDIVIDUAL AWARDS MALE GROOMING SPECIALIST For a salon or session hairdresser demonstrating stand-out work in men’s hair Category sponsor

TEAM AWARDS

AWARD FOR INNOVATION

BEST SALON TEAM

Rewarding an original hairdressing initiative that has proven successful, either for the salon business or for the industry at large

Category sponsor

For teamwork at its best

Category sponsor

BEST LOCAL SALON For a salon that best serves its local community

CREATIVE TALENT

HAIR TREND

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

For the best on-trend image of the year

Category sponsor

Category sponsor

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BEST SALON EXPERIENCE BUSINESS THINKER

SESSION STYLIST

For a salon owner or director who has built an outstanding salon business

For the most exciting hairdresser working in fashion

Category sponsor

BY NOMINATION ONLY Category sponsor

For a salon that delivers top customer service Category sponsor

BEST NEW SALON COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise Category sponsor

2018

HAIR ICON For the most inspirational hairdresser of 2018

For a new or revamped salon that turns heads Category sponsor

BY NOMINATION ONLY Category sponsor

STAY TUNED ENTRY DEADLINE Monday 14 May ENTRY FORMS creativeheadmag.com/mostwanted FOLLOW US @creativeheadmag #MWIT18 TALK TO US 01434 610940 / events@alfol.co.uk

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21/02/2018 16:42

.

D R A H WORK .

G I B DREAM D E C I T O N T E G STRY STARS U D IN W E N R FO H C EAR CREATIVE HEAD’S S

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21/02/2018 13:04

FOR HAIRDRESSERS AGED 30 OR UNDER THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING AND FAST-IMPROVING – A NEW TEAM STAR

THE FASHIONISTA FOR A YOUNG STYLIST MAKING THEIR MARK IN THE WORLD OF FASHION

THE ENTREPRENEUR FOR A YOUNG SALON OWNER WHO’S CREATED AN EXCITING AND SUCCESSFUL BUSINESS

THE VISIONARY FOR A YOUNG STYLIST OR TECHNICIAN WHO’S PUSHING BOUNDARIES

THE IT GIRL AND IT GUY

TWO TROPHIES – ONE FOR A FEMALE, ONE FOR A MALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS

STAY TUNED

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ENTRY DEADLINE Monday 21 May ENTRY FORMS creativeheadmag.com/theitlist FOLLOW US @creativeheadmag #MWIT18 TALK TO US 01434 610940 / events@alfol.co.uk

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21/02/2018 13:04

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Gavin Hoare, Richard Ward Hair & Metrospa

Simon Tickler, Salon Success

Matt Robinson, Mr Robinson’s Barbershop

Carolyn Sweeney, Creations

In partnership with

Jennifer Linton & Joanna MacDonald, Linton & Mac

Hari Efthymiades, Cut & Grind

e n

Zoë Vears, Salon Success

Sarah Guild, BrandSTAND Communications

Dale Hollinshead, Hazel & Haydn

Andrew Mulvenna, Andrew Mulvenna

U H

P S s ND AS t e E P k c K i Y T EE A D W ON M

Ken West, 3•6•5 Hair

Monica Teodoro, L’Oréal Professionnel

Jonathan Andrew, Jamie Stevens

Tom Chapman, Tom Chapman Hair Design

Alan Edwards, Alan Edwards

Jane Willi Williams, Reed Hair

! o d Y l – o s R S y l S r Ra A – ! t u

Associate sponsors

21/02/2018 13:06

Sam McKnight

Skyler McDonald, Skyler London

Joanna Hansford, Jo Hansford

Larry King, Larry King

–

Brooks & Brooks

Sally Montague, Sally Montague Hair Group

Simon Webster Hair Ky Wilson, The Social

25-26 MARCH 2018, LONDON Andrew Cannon, Ruffians

!

y l n 4 o 4 t is 09 l 1 g 6 n i 4 t i 3 a w 014 l l a c

BRIGHT IDEAS, REAL EXPERIENCES – TRIED, TESTED AND TALKED ABOUT BY REAL HAIRDRESSERS, JUST LIKE YOU. HEAR FROM THEM ALL!

CALL TO BOOK 01434 610944 More details creativeheadmag.com/salonsmart

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18

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21/02/2018 13:06

y o B s t e me l r i g

To celebrate talent across the Aveda salon network, the brand is hosting a running series of #AvedaArtist competitions, where stylists enter creative images on social media with a chance to win a shoot day mentored by one of the Aveda Artistic team.

Winners Kara Welsh, David McIntosh and Barry Spears from James Dun’s House in Scotland were invited to direct their own shoot at Aveda in central London, tasked with the theme of gender fluidity. What would the Aveda Artists create?

PHOTOGRAPHY BY DANIEL SIMS

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CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD

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“After doing London Fashion Week for the first time, I realised I really enjoyed creating more unconventional looks, so I entered the #AvedaArtist competition.

We took inspiration from Prada A/W17, where the hair was a wet-look texture with a lot of baby hairs” GO ONLINE to see all the competition entries by searching #avedaartist on Instagram, and visit @AvedaUK

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KARA WELSH, JAMES DUN’S HOUSE @karalwelsh @jdhaveda @jdhglasgow

CREATIVE HEAD

21/02/2018 13:08

DAVID MCINTOSH, JAMES DUN’S HOUSE @dpmhair @jdhaveda @jdhglasgow

“I entered the #AvedaArtist competition because it gives you a great platform to create something you envisage.

This look is Sports Illustrated meets Kurt Cobain! Beachy, grungy, filled with texture”

CR EATIV E HE AD AD VE RT OR IAL

HAIR Kara Welsh, David McIntosh and Barry Spears, James Dun’s House. AVEDA CREATIVE DIRECTION Jack Cunningham-Rose (@misterhaircolour) and Luke Castillo (@lukeccastillo). MAKE-UP Lucy Broggio (@lucy.broggio_mua)

“I wanted to push myself creatively. I did some session work years ago, but have been salon-based since. To come back to it and learn new things on a shoot is fantastic!”

BARRY SPEARS, JAMES DUN’S HOUSE @barryspearshairx @jdhaveda @jdhglasgow

CREATIVE HEAD

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CREATIVE HEAD EDUCATION

education

" ! e m o t "Over

OUR FEATURED ARTIST IN MARCH IS CHRISTOPHER BROOKER

He created some of the most iconic haircuts of the ‘60s – The Firefly, Brush, and Thatch. Now Vidal’s former creative director and right-hand man is here to share his stories and his insight! education

HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

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21/02/2018 13:24

NEW BC BONACURE

BC BONACURE HITS THE MARK EVERY TIME

“

BC BONACURE is a great range and now with the new upgrade, the range is outstanding. With micellar technology and new products being introduced the range has really taken off within the salon.

Covering every hair type from damaged hair, to coloured and even really hard to maintain hair, Schwarzkopf Professional offer yet another incredible hair care range for both stylists and clients, without the designer price tag! BC Bonacure hits the mark every time!

GARY TAYLOR EDWARD & CO

�

Schwarzkopf Professional believes beauty is both inside and out. It’s more than physical, it’s a feeling – you are as beautiful as you choose to believe. To feel beautiful comes from confidence, and confidence is only seen when it’s felt.

NEW BC BONACURE Gives clients the confidence to feel and look beautiful.

#believeinconfidence

pH4 .5 C OLOR F REE ZE

FIRST COLOUR-LOCKING HAIR THERAPY FOR ZERO FADE S K IN C A R E T EC HN O L O G Y

pH4.5 TECHNOLOGY • Known in skincare for helping to maintain healthy condition.

• Added to BC formulations to tighten the inner matrix to freeze colour pigments in.

BC HERO

VIBRANT RED MICELLAR SHAMPOO Pigmented shampoo for enhancing red tones

H YA LURONIC MOIS T URE K ICK

IMPROVES COMBABILITY

BY UP TO 85% BC HERO

BB HYDRA PEARL Leave-in ultramoisturising treatment with micropearls, loaded with moisturising glycerin

S K IN C A R E T EC HN O L O G Y

HYALURONIC ACID • Known in skincare for drawing water into the skin and helping to prevent moisture loss.

• Added to BC formulations to deliver essential moisture, improving elasticity and shine.

PEP TIDE REPA IR RE S CUE

REVERSE THREE YEARS OF DAMAGE IN ONE APPLICATION S K IN C A R E T EC HN O L O G Y

PEPTIDES • Known in skincare for supporting the skin’s elasticity.

• Added to BC formulations to refill the damaged cortex by rebuilding the hair’s inner architecture.

BC HERO

NUTRISHIELD SERUM Intensive double serum that refills the inner structure and provides heat protection.

C OLL AGEN V OLUME BOO S T

FULLER-FEELING HAIR IN JUST THREE DAYS BC HERO

WHIPPED CONDITIONER Liquid-to-foam conditioner for weightless fullness, adding body and strength

S K IN C A R E T EC HN O L O G Y

COLLAGEN • Known in skincare for boosting skin’s elasticity, shape and strength.

• Added to BC formulations to weightlessly strengthen hair and provide volume, fullness and bounce.

PEPTIDE REPAIR RESCUE

pH 4.5 COLOR FREEZE

HYALURONIC MOISTURE KICK

COLL AGEN VOLUME BOOST

Q10+ TIME RESTORE

KERATIN SMOOTH PERFECT

BC BONACURE SALON-BEAUTIFUL HAIR IN-SALON & AT HOME Drawing on 120 years of heritage, Schwarzkopf Professional provides TAILOR-MADE HAIRCARE SERVICES, customised for each client.

Now the company’s professional labs have integrated the best from skincare into the new BC Bonacure formulations, so that every single one of your clients can have the perfect solution to their haircare needs.

To discover how to be a BC Bonacure stockist, or for more information, please visit: www.schwarkopfpro.com

S I S I H T

! о i

i m a о and we’re

WE WANT TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT; TO HAVE A FRANK AND OPEN CONVERSATION ABOUT SALON COLOUR – HOW IT’S REPRESENTED ONLINE, CLIENT EXPECTATIONS; TO SHARE AND GROW COLOUR SKILLS, IDEAS AND FORMULAS. LET’S WORK TOGETHER…

WHAT DOES IT INCLUDE? A stellar panel of colourists – the PAINTERS – who’ll share images, experiences, formulas, opinions, videos, favourite looks… and more!

Colour collections

New launches and services

The latest trends from the runways

Spotlights on stellar colourists – established and up-and-coming

Colour events and competitions

Videos

Formulas

#ColourIRL – looks from the salon in an Instagram feed bar!

S/S18

Step by steps and techniques

Live y nr life i R C OL OU

In print Spring/Summer 2018 FREE with this issue!

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TRUE TO FORM

THESE ARE TESTING TIMES, AND COLLECTIVE ACTION IS USURPING THE CULT OF PERSONALITY, LEAVING CELEBRITY-LED FASHION LOOKING STALE. SASSOON’S SALON COLLECTION REFLECTS HOW TRADITIONAL FRENCH WORKWEAR LABELS HAVE BECOME A SOURCE OF INSPIRATION. NATURAL AND EFFORTLESS RESULTS ARE ACHIEVED THROUGH HONED CUTTING THAT APPEARS INVISIBLE; COLOUR IS DELIVERED WITH PRECISION. THIS IS FORM

PHOTOGRAPHY BY BENJAMIN VNUK CREATIVE HEAD

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HAIR The Sassoon International Creative Team, led by Mark Hayes. MAKE-UP Daniel Koleric. STYLING Lucie Perrier

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CREATIVE HEAD

21/02/2018 13:20

CR EATIV E HE AD AD VE RT OR IAL

GLISTEN UP! IMAGINE AN OIL SO HYDRATING, SO REPLENISHING AND SO SUSTAINABLE THAT IT’S BEEN A HIGHLY PRIZED BEAUTY SECRET IN AFRICA FOR THOUSANDS OF YEARS. MEET MARULA OIL – A SKINCARE WONDER NOW AVAILABLE IN UNIQUE, HIGH-PERFORMANCE FORMULAS FROM JOHN PAUL MITCHELL SYSTEMS

CREATIVE HEAD

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21/02/2018 13:21

CR EATIV E HE AD AD VE RT OR IAL

A BEAUTIFUL PARTNERSHIP

Versatile, hydrating marula oil comes from the fruit of the marula tree, a vital resource for the people of southern and eastern Africa. Wild-harvested by female collectives who are educated on safe practices and paid fair wages, marula oil is not only a prized beauty ritual brimming with powerful antioxidants, oleic acids and nutrients – it’s also a sustainable source of income for more than 4,000 women and their families.

John Paul Mitchell Systems uses the most precious marula oil of all – the first extraction from the cold-press process, because this oil retains the maximum amount of nutrients and oleic acids that hydrate, replenish and protect hair and skin. Marula oil contains 50 per cent more protective antioxidants than argan oil – a rare difference, and one your clients will love. Even split ends are sealed with immediate effect.

CREATIVE HEAD

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21/02/2018 13:21

THE LIGHTER SIDE OF LUXURY

STRENGTHENS AND BOOSTS VOLUME

TAKE STYLE TO NEW HEIGHTS WITH MARULAOIL LIGHT FROM JOHN PAUL MITCHELL SYSTEMS, A NEW COLLECTION DESIGNED TO CREATE RICH, ABUNDANT VOLUME AND BODY IN EVEN THE FINEST HAIR. THESE FEATHER-LIGHT FORMULAS ADD VOLUME, STRENGTH AND SHINE – WORKING WONDERS WITHOUT WEIGHING STYLES DOWN

RARE OIL VOLUMIZING SHAMPOO AMPLIFY. STRENGTHEN. SHINE

This gentle, colour-safe cleanser removes residue while strengthening and boosting volume for up to eight hours. Ideal for fine hair.

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CREATIVE HEAD

21/02/2018 13:21

CR EATIV E HE AD AD VE RT OR IAL

MORE MANAGEABLE HAIR AND SPARKLING SHINE

*Product was tested by an established, independent third-party laboratory.

SMOOTHES WITH TWICE THE SHINE*

RARE OIL VOLUMIZING CONDITIONER

RARE OIL STYLE PERFECTING SERUM

Cold-pressed marula oil gives hair an added lift while enhancing manageability and shine. Ideal for fine hair, the feather-light formula won’t weigh hair down.

Creates the perfect blow-dry, with a sheer, lightweight finish that helps tame flyaways, seals split ends and smoothes with twice the shine* for a soft, touchable result on all hair types.

AMPLIFY. DETANGLE. FORTIFY

CREATIVE HEAD

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SMOOTH. CONTROL. SHINE

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CREATIVE HEAD

21/02/2018 13:22

CR EATIV E HE AD AD VE RT OR IAL

TRANSFORM YOUR CLIENTS’ HAIR NEW MARULAOIL LIGHT FROM JOHN PAUL MITCHELL SYSTEMS BRINGS SKINCARE-INSPIRED INGREDIENTS TO HAIRCARE

TO ENJOY THE LIGHTER SIDE OF LUXURY, CALL SALON SUCCESS ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK

CREATIVE HEAD

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For the convenience of shopping online and in store visit: www.salon-services.co.uk

AD1359 Creative Head DPS Kenra Color Ad .indd 1

08/02/2018 17:04

NEW

& EXCLUSIVE

TO THE UK

F O R

T H E

T R U E

K R E AT I V E

#KREATE Since it’s US launch six years ago, Kenra Color has become the brand of choice for thousands of trend-driven stylists across America. With unparalleled grey coverage delivering true to tone, natural looking colour and a consistency you’ll love; you can expect soft, shiny results that your clients will crave. ®

Award -Winning • Performance Driven Professional Only • Cruelt y- Free

B R I NG I NG YOU T H E WO R LD’S TOP SALON B R ANDS For preferential pricing, full salon support, launch kits and education call

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0845 659 0011

08/02/2018 17:04

COME TOGETHER

MOST WANTED CREATIVE TALENT WINNER, CRAIG CHAPMAN, SHARES WITH US HOW, THANKS TO HIS MENTOR’S SUPPORT, A SALON OWNER FROM CORNWALL NOW RUNS A NATIONWIDE CREATIVE AGENCY. THE TALE IS SET AGAINST A STUNNING PHOTO SHOOT CREATED WITH REDKEN, EXCLUSIVELY FOR CREATIVE HEAD PHOTOGRAPHY BY BARRY JEFFREY 68

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CREATIVE HEAD

21/02/2018 13:25

“Raising your profile outside your area when you’re from a small town in Cornwall isn’t the easiest to achieve. And that’s where HAIRDOTCOM found its roots; it’s my session styling company that offers creative hair for editorial, TV campaigns and celebrities. It was designed not only to expand my career beyond being a salon owner, but also to provide opportunities for stylists to work in London without having to make the move there”

CREATIVE HEAD

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“HAIRDOTCOM is represented by Alchemy for the Eyes, which specialises in booking TV and music jobs. It has led to some exciting projects, such as working with Steps, Kylie Minogue and DHC skincare; we’ve even taken a team over to Cannes Film Festival and styled Gemma Arterton, the De Niro family and Trudie Styler. But the cherry on top so far has been The Voice UK, where I’ve taken members of my salon team, as well as hair buddies such as Matt Gavin, Ashleigh Hodges, Laura Kulik and Rebecca Wilcox.

We’ve been supported by Redken, Balmain Paris Hair Couture, Trendco and Hair by Sleek with products, extensions and wigs.

On one show alone we had 60 people to look after, including dancers, bands and choirs… and we’ve bagged The Voice UK for 2018!”

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21/02/2018 16:14

HAIR Craig Chapman using Redken and Trendco, with Matt Gavin, Ashleigh Hodges and Rebecca Wilcox. MAKE-UP Joanna Bernacka-Pettit using MAC. STYLING Magdalena Jacobs

“My proudest achievement is that all this is based from Launceston, with a bunch of creatives scattered all around the UK – Roberto Muroni and Leighanne Regan are our newest HAIRDOTCOM comrades! Between us we have lots of front covers and hair features published across the globe, as well as work for TV shows, pop sensations and A-list celebrities.

And more is still to come…”

CREATIVE HEAD

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AND THAT’S THE JUST PART OF OULD W G AI CR Y. STOR GE HU A LIKE TO SAY TO U YO K THAN IAL...

SOMEONE SPEC

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NO ME WITHOUT YOU

A DECADE AGO CRAIG CHAPMAN ENTERED A CREATIVE HEAD COMPETITION TO ASSIST ONE ERROL DOUGLAS MBE. IT WAS AN EVENT THAT WOULD CHANGE HIS LIFE “HAVING BEEN IN hairdressing for 31 years, I can honestly say I’m more in love with our industry than ever. We get to be creative, make people feel good and pretty much have a blast all of the time – well most of it!

“That said, for a good 15 years I was just in the salon, with the odd teaching job here and there and dabbling in competition shoots. But I didn’t know where I was heading or what my future plans were. I was looking around and trying my hand at a few industry events, but due to personal circumstances I withdrew to Cornwall and settled for what I had. It was cool but I knew something was missing.

“One Friday, 10 years ago, I got a phone call at the salon.

My receptionist Di, now my fabulous manager, said: ‘Errol Douglas is on the phone!’ Now, everyone in our industry knows that Errol is a hero – officially now he is a Most Wanted Legend – and I was a nobody in Cornwall. What the heck was he doing calling me?

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“It turned out I’d won a Creative HEAD competition to assist him in Sydney for the Australian Hairdressing Awards Gala show! WHAT?! I was gob-smacked! That day, the element that was missing in my career just turned up… INSPIRATION! “The trip was incredible, especially the nights out! I loved the buzz of a live show and the prep was a steep learning curve having really only had salon floor experience before.

I mean, I could knock out a dozen Mrs Jones blow-drys in 10 minutes, but create stage-worthy sculptures from nothing?

I jumped right in.

“Yet the best element was realising I’d met a man who cared about how well people around him did, and if he saw potential he’d go all out to help them.

“My mentor. I don’t even think that this phrase has been said between us, but that’s what Errol has become to me. In the past 10 years I have helped Errol on numerous shoots,

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21/02/2018 13:26

Fashion Weeks, personal projects. I’ve been introduced to so many hairdressing legends, judged awards and won quite a few myself. And who has been pushing me all the time?

Errol Douglas MBE. “But it’s not only me – I have watched Errol help so many people with such grace and commitment, and those who know Errol see it too. Whether it’s his salon team or his personal dedication to seeing a creative find their path, he does it with passion, loyalty and a booming laugh.

Our industry runs through that man’s veins!

“I am eternally grateful to him for showing me the way.

And this is also a personal note to all the stylists out there that want to succeed, want to excel and want to experience everything our incredible industry has to offer. When you see an opportunity you must grab it, even if it makes you feel sick with fear. Those are the ones that will drive you forward and where you’ll meet the most amazing people. And I can pretty

CREATIVE HEAD

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much guarantee there will be that person that will see your determination and want to help – your mentor.

“They come in all shapes and sizes, and some only last for a short time, but there will always be ‘the one’ who will make sure you never forget who you are and what you’re capable of.

Barry Jeffery is another who rings true for me – he’s done all of my photographic work for the past 15 years!

“I’m basically a small-town hairdresser – Launceston has a population of fewer than 15,000, no cinema, no train station, I can’t even buy a pair of shoes without travelling 25 miles!

But, because I met an industry legend who saw my potential, I now have a Most Wanted Creative Talent award (Errol has three!), a TV and celebrity career and a session company – HAIRDOTCOM. Proud? I’d say so – and I’ve now got 300 pairs of shoes! Could I have done this without a mentor?

Yes probably. Could I have done as well as I did? Definitely not! So my question to you is: who’s YOUR mentor?”

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PHOTOGRAPHY BY CATHERINE HARBOUR 74

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HAIR Saks Art Team. MAKE-UP James Butterfield. STYLING Karl Willett

Skyler McDonald

Scene GREATER

Sean Hanna

Yesmin O’Brien

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

than Gatsby IT’S AWARDS SEASON across the salon groups, and seanhanna joined the party with its bash at London’s Hideaway Club, replete with a The Great Gatsby-inspired theme. The seanhanna Creative Team, led by Skyler McDonald, kicked it all off with five show-stopping looks that included airbrushing, broidering and men’s styling – a big campaign for seanhanna last year. The seanhanna awards followed, and its Worcester Park salon was named Salon of the Year. Guest presenters on the night included James Francis, Arthur Ehoff and Stacey Marshall from L’Oréal Professionnel, along with Leila Bromfield from ghd. The Roaring Twenties have never looked more fun!

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Rush Bristol Stell Andrew, Adam Bryant and Andy Heasman

Rush Kensington

Rush Artistic Team

Kevin Davy White CREATIVE HEAD

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Rising

HIGH

Held at the Phoenix Theatre in London, Rush celebrated another year with its annual Rush Oscars. Hosted by international creative director, Andy Heasman, and international colour director, Chris Williams, there was plenty to celebrate, including the launch of the Rush Academy, which will be headed up by new academy director, Adam Bryant, joining from Ethos Hairdressing. To get the party started, Rush client and X Factor star Kevin Davy White performed The Beatles Come Together. The brand donated ÂŁ14,245 to Great Ormond Street Hospital from its Rush Live show, taking the total raised in more than eight years to ÂŁ135,000.

It was then on to the awards and the announcement of Ashley Haynes as the newest member of the Rush Artistic Team.

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Saks West Bridgford Saks Yarm

WATCH Luke Pluckrose create his amazing looks, only on Creative HEAD Education!

Family

AFFAIR SEQUINS, CHAMPERS AND salon stars – more than 500 of the hair and beauty #SaksFam came together to celebrate the brand. Hosted by Saks’ managing director, Stephen Kee, at the Hilton Metropole in London, the night included a look back over the group’s year, including the fantastic total of £115,000 raised for The Eve Appeal to aid research into gynaecological cancers, and the recognition of salon stars with its awards, where Saks Yarm was named Hair Salon of the Year and Saks West Bridgford Hair and Beauty Salon of the Year. The audience also enjoyed a spectacular presentation, Material World, by Luke Pluckrose and the Saks Art Team, inspired by Alexander McQueen’s A/W09 collection ‘Horn of Plenty’. Featuring wigs made from reclaimed materials such as rope, fur and paper, the show-stopping looks were a blunt bob composed of thousands of hair rings, and a ‘goldilocks’ claviclelength style made from 500m of gold-plated chain – both hand-assembled by Luke.

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Gianni Scumaci

Harry Evans

Lan Nguyen-Grealis

Casey Coleman (right)

online at creativeheadmag.com

Johanna Cree Brown and Roger Spy

Adam Slama and Zoe Irwin

WATCH Watch Rainbow Children

It’s ritualistic WHAT DO SOME of the UK’s sharpest creative minds do to get ‘in the zone’?

This and more was posed to the eight-strong panel at The Coterie: Creative Rituals event, hosted by session stylist and hair educator Gianni Scumaci. More than 100 guests crammed in to hear from session stylist Zoë Irwin, photographer Adam Slama, fashion designer Harry Evans, make-up artist Lan Nguyen-Grealis, It List Visionary Casey Coleman, Trevor Sorbie’s Johanna Cree Brown and film director Roger Spy, all discussing their individual artistic processes. The night included an exclusive premiere of Johanna and Roger’s new film Rainbow Children, commissioned by Creative HEAD. The fun-filled romp focused on the interplay of light and colour on both the dazzling metallic wigs and the designer wardrobe. With a promise of more Johanna and Roger projects to come, the audience left on a high, with goodie bags stuffed with styling must-haves from sponsor L’Oréal Professionnel.

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Colour trainin g in the salon #Aved a Selfie time with @karalwelsh

Lights, ca mera, action!

In the

Shooti ng the model for @k ara lwe lsh

frame

Excited about the new #Aved a #Invat i launch

The winning #AvedaArtists from @jdhaveda and @jdhglasgow – Kara Welsh, David McIntosh and Barry Spears – snap away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

@barryspears hairx and @dpmhair – the merge of it all!

Behind the scenes with @dpmh air #Aved aArtist s

Ready for the close-up

Pearl by @barryspears hairx

See ing the shoot on scre en for the first tim e 82

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