head MAY 2013
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C R E AT I V E H E A D May 2013 creativeheadmag.com
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Do you believe in miracles?
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EDITOR’S LETTER
May
CREATIVE HEAD
90
102
AS LITTLE AS 10 YEARS AGO, when Creative HEAD was in its infancy and Channel 4’s The Salon, starring Paul Merritt and Adee Phelan, opened up the hair world to the masses, it was easier to make your mark. Although today you have the ability to learn from those who came before, you’re constantly fighting off the rapidly increasing competition. Like you, they’re utilising every social media platform, attending countless networking events and splashing the cash on costly photoshoots, all with the intent to carve themselves their dream career and get some much deserved recognition for all their hard work. Well the struggle is about to get easier as we’ve spent the past month picking the brains of experts, absorbing the advice of iconic figures, tagging along with art teams and researching new ways to raise your profile, to bring you (in no particular order) our top 10 ways of How To Get Noticed, on page 76. There’s no denying that one of, if not the best way, to get noticed and get ahead is to win an industry title like the Most Wanted and It List awards, as It List IT GIRL 2012 Natalia Maxwell will testify, on page 90. But if you want to be in with a chance you need to be quick as the deadlines are looming – 17 May for Most Wanted and 24 May for the It List. Good luck!
Lauren
139
ON MY RADAR Film THE GREAT GATSBY
Director Baz Luhrmann. Tick. Lead actor Leornardo DiCaprio. Tick. An adaptation of F. Scott Fitzgerald’s classic novel. Tick, tick, tick! I predict that this Hollywood epic will be a visual feast.
Book WHERE CHEFS EAT
Calling all foodies – this little gem is written by 400 top chefs and contains more than 2,000 recommendations, from bargain noodle bars and late night haunts to all day breakfasts and Michelin star restaurants.
App THE GREAT BRAIN EXPERIMENT
LAUREN MARGRAVE lauren@headmag.co.uk Visit Creativeheadmag.com, follow @creativeheadmag on Twitter Find us on Facebook, search ‘Creative HEAD magazine’
Get involved in a unique experiment by playing games on your smartphone. The free app looks at memory, impulsivity, risk-taking and how well the mind’s eye can see, allowing researchers to ask questions that are normally difficult to explore.
Creative HEAD 14
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CONTENTS
May
What’s INSIDE REGULARS
Alfol
Salons pay the price for neglecting marketing and we look at the impact of the Budget on salons
57 _ SCENE
We witness the L’Oréal Colour Trophy Regional Finals and take a peek at Essential Looks
138 _ SUBSCRIBE NOW... And you’ll receive a free gift from Goldwell, worth more than £28
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PUBLISHING 21 The Timberyard, Drysdale Street, London N1 6ND
Editor
LAUREN MARGRAVE Alfol_Egg_stage4.indd 4
21 _ THE SOURCE
Art director
16/9/10 12:37:12
NICK JABBAL Art
GRAEME WHITE Chief sub editor
ADAM WOOD Feature writer
BETH DAVIE Editorial intern
AMY WOOD Online editor
RACHAEL BRIDGE Advertising manager
BEN BALDOCK
FEATURES
76 _ HOW TO GET NOTICED
We provide you with our 10 top tips (in no particular order) for getting ahead of the game
90 _ THE IT GIRL
Natalia Maxwell reveals how her career is going into overdrive after winning It List IT GIRL 2012
102 _ BIGGER. BETTER. STRONGER
Trevor Sorbie has reformed his Art Team and it has affirmed his position on top of the hairdressing world
120 _ GOING WILD
Give your clients the tools they need to express themselves, with a full range of extensions
FASHION _ AESTHETIC PERFECTION 140 The latest hot trends courtesy of Mark Hayes and the Sassoon Creative Team _ 144 PSYCHEDLIC PULSE Billie Crago of The Chapel takes us on less of a journey and more of a trip 148 _ SCREEN TEST The Radio Artistic Team finds inspiration in the work of Andy Warhol
head
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Classified executive
DAVID HAMMOND Special projects manager
JOANNA ANDERSEN Editor in chief
AMANDA NOTTAGE Publisher
CATHERINE HANDCOCK Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
WRITE TO US AT: CREATIVE HEAD, 21 THE TIMBERYARD, DRYSDALE STREET, LONDON, N1 6ND. T: 020 7324 7540 E: enquiries@headmag.co.uk Go online to www.creativeheadmag.com find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @creativeheadmag, @HairNewsUpdate Download the Creative HEAD App here:
Billie Crago
MAY 2013
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Do you believe in miracles?
ON THE COVER Hair INOA UltraBlond, by L’Oréal Professionnel
Creative HEAD is published 10 times a year by ALFOL Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
Creative HEAD 16
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source THE
SUMMER’S FINALLY HERE, SO MAKE THE MOST OF IT! Page 38
Salon owners need to tune into their inner Mad Men for marketing success
NEWS, PRODUCTS, BUSINESS KNOW-HOW AND INTERIORS IT ALL STARTS HERE…
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May 2013
SALONS ‘MISS OUT ON BILLIONS’ BY NEGLECTING MARKETING heavy workload. Yet marketing is so key to survival and growth that it’s not so much a question of finding time, as making time.” According to the survey, salons need to look for ways to embrace every sales opportunity, and implementing digital marketing is one way of doing this. Emma Allison from Voodou salon in Liverpool, Most Wanted BEST ONLINE SALON 2012, said: “Digital marketing has been amazing for us. A huge percentage of our clients have checked out our website to get themselves an offer or book an appointment, or they follow us on Facebook and Twitter.” Voodou’s website now gets about 3,000 unique visitors a month and its Facebook page has 17,000 fans. However, JAN
although Alice Kirby warned that social media takes time and time costs money, she explained that a website is still the best marketing tool for attracting new clients, as they would tend to use Google to search for a salon and not Facebook. Networking with local businesses is another way to build client relationships and share marketing costs, while email marketing can help improve retention. She added: “Creating a marketing plan and implementing it is hard, but I’d expect to see steady incremental growth in profit for any salon that makes a regular commitment to marketing. Salons can look forward to increased new client numbers, better retention rates and a higher average spend per person.”
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HAIR SALONS ARE AMONG the small businesses that are collectively losing £122 billion in sales due to a lack of marketing. Recent research carried out by communications technologies provider Pitney Bowes and the Centre for Economics and Business Research (CEBR) revealed that although almost nine out of 10 small businesses say that marketing has a positive impact on sales, it is falling off the to-do list, with the average small business only achieving 39 per cent of its planned marketing activity, blaming lack of time (21 per cent) and money (36 per cent). Alice Kirby, director of Lockhart Meyer Salon Marketing, said: “Many salon owners struggle to find time to add marketing to their
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the latest news from the industry
Budget proves positive for salons The 2013 Budget has taken steps in the right direction for salons, according to a survey carried out by Creative HEAD Online. While more than half of respondents would have liked to have seen a cut in VAT as a method of discounting and encouraging people to spend, the £2,000 Employment Allowance went above and beyond what most salon owners and managers were expecting. Mark Coray, president of the NHF, backed the allowance as “a very positive measure”, but added: “Our one disappointment is that the chancellor did not use the Budget to revisit the 20 per cent headline rate of VAT.” Ben Dellicompagni, managing director of the Francesco Group, agreed
Get the knowledge
the Allowance was a good move, adding that he hoped salons would use the extra income to invest in staff or marketing. He said: “The National Insurance contributions cut puts money back into the salons and they can bank it or invest it. For us, we will direct the extra income into some more aggressive marketing campaigns.” However, there were more tentative responses from salon owners and managers on the £1,200 extra a year for childcare for working parents, with most agreeing it’s too early to see if it will work, but anything that helps employees back into working full time should be a ‘good thing’. Turn to page 33 for a report from the NHF on the 2013 Budget.
Climb the career ladder with these three new hair courses
Make the cut
bridal business
a man’s world
The Andrew Collinge Academy in Liverpool is launching a series of Sunday Seminars. Courses include Creative Cutting and Long Hair, with members of the Andrew Collinge Creative Team demonstrating the latest trends and techniques.
Perfect for stylists looking for new ideas on bridal hair, this one-day course at the Goldwell Academy in London sees Abby (pictured left) and Karly Whittaker of Sarah Hodge providing a demonstration on bridal and event hair, taking place on 7 May and 10 September.
Menspire by the British Barbers’ Association is exclusive to members and aims to provide mentoring by some of the British barbering sector’s elite, such as Chris Foster (pictured left), Jody Taylor and Dale Ted Watkins. The course begins in June for members under the age of 25, qualified to a minimum NVQ level 2.
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Clockwise from top left: Ken Picton, Alan Edwards, Trevor Sorbie MBE, Jo Hansford MBE and Jason Miller
David Fletcher
Andrew Dale
NEWS MAY
L’Oréal reveals Colour Trophy final catwalk shows UNITE shows trend talent grand L’Oréal Professionnel has revealed the elite salon teams that will thrill the Colour Trophy Grand Final in June. The first show of the night will be a collaboration between Ken Picton, Alan Edwards, Charlie Miller and Jo Hansford MBE, with each of the elite four’s teams presenting model looks that encapsulate their brand’s creativity and talents. The second show of the evening will be performed by the newly refreshed Trevor Sorbie Art Team. Taking place on 3 June at the Grosvenor House Hotel in London, the 58th L’Oréal Colour Trophy Grand Final’s opening catwalk show will fuse the creative collaborations of each of the four salon teams with exclusive collection pieces from designers including Issa, Felder Felder and Maria Grachvogel, while the second show will see the world-renowned Trevor Sorbie team combine its talents to take the audience on a visually stunning hair journey. The Grand Final will climax with the presentation of awards, including the overall L’Oréal Colour Trophy winner, the Men’s Image Award, the Young Colourist Award and the Mizani Afro Look Award. Turn to page 102 for an exclusive look at the new Trevor Sorbie Art Team and interview with Trevor Sorbie MBE
Francesco Group adds to college partnerships
Van der vekens win big at wales awards Tommy and Esther van der Veken have won the Judges’ Choice prize at the annual Welsh Achievement Awards. Held at Venue Cymru in Llandudno, North Wales, the two Most Wanted Business Thinkers 2012 from Tommy’s Hair Company attended the awards ceremony, along with 250 of the region’s finest industry talents. TV newsreader Nicholas Owen presented the gala ceremony, which also featured a charity auction that raised £4,000 for Ty Gobaith Children’s Hospice. Tommy van der Veken said: “The Welsh Achievement Awards are one of the most prestigious awards programmes within the Welsh business community and to be awarded this prize is a real honour.”
Family run salon chain the Francesco Group has added to its college partnerships by joining forces with The College of Haringey, Enfield and North East London. Both parties recently collaborated on ‘The Salon’, a venture that was launched to provide college students with a top-end salon featuring modern design and technology in which to train. Ben Dellicompagni, director of the Francesco Group, said: “We put a large emphasis on training and development and by working with college principal and chief executive Paul Head and his team, we guarantee that the students of the Haringey area will get the best start in their career.”
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Casio looks to make life easier for salons Salon electronics provider Casio has launched the VR-100 business support terminal, designed to take reservations and stock data, as well as customer loyalty schemes. The extensive range of applications available on the Androidbased platform makes the VR-100 a valuable day-to-day tool for salons looking to grow their business and is now available through a new partnership with CardSave, from £2.50 per day.
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Nicholas Owen, Tommy and Esther van der Veken
UNITE Haircare has unveiled its latest seasonal trends during an intimate evening exclusively for salons, held at London’s Shoreditch House. The brand founder and chief executive, Andrew Dale, alongside Urban Retreat head stylist David Fletcher, presented key looks that demonstrated their creative approaches to haircutting and styling techniques, from the hottest editorial looks to the everyday use behind the chair. David, who created a stunning editorial look using a number of wigs and braiding, said: “For me, the most important part of any hair up or session work is the preparation. By creating a good platform to work from with the right products you can achieve any look with minimal effort.”
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THE LATEST NEWS FROM THE INDUSTRY
GET NOTICED
Upload your work on ghd Showcase and share your passion!
SAKS REVEALS ITS 2013 A TEAM
Deco Delight!
As The Great Gatsby hits cinemas, we celebrate the Jazz Age
GET YOUR MOST WANTED AND IT LIST ENTRIES IN! THE CLOSING dates for Creative HEAD’s Most Wanted and It List awards are drawing near, with 17 May and 24 May the deadlines for entries respectively. Open to all UK-based professional hairdressers, salons and teams, Most Wanted is judged by an elite panel of hair, fashion and media experts and features 11 categories. The It List seeks hairdressing’s brightest young talents aged 30 or under. Now in its fourth year, there are six trophies up for grabs. So, for the chance to win one of these coveted awards and for full category lists and entry forms, visit Creativeheadmag.com Salon owner Barbara McNaughton with Nick Clegg
Inset: Kelly Scott of Strands Hairdressing, Most Wanted LEGEND 2012
THE 10 NEW members of the 2013 Saks A Team have been revealed following rigorous auditions within the Saks salon network. The new members are (pictured above, from left to right): Toby Charles Crace-Eales from Saks Saffron Walden, Zoë Zeus Taylor from Bishop Auckland, Rachael Hall of Lytham, Kiran Bagha from Heston, Sami Goldsborough from Redcar, Kayleigh Day from Milton Keynes, Nick Waldron of Scunthorpe, Natasha Rodrigues of Yarm, Nick Roddam of Darlington and Grace Dalgleish from the salon group’s Lytham branch. Under the instruction of the Saks Art Team and Saks creative director Alison Dace, the A Team will meet monthly to learn a plethora of new skills such as moodboarding, research and development and creating collections. The 2013 A Team will also immerse themselves in photographic work, seminars and events, shows and session hairdressing.
TEENAGE KICKS
See exciting new photographic collections from salons across the globe
THEY’RE ON IT, AND THEY LOVE IT!
ELEMENTS CELEBRATES NATIONAL APPRENTICESHIP WEEK WITH DEPUTY PM ELEMENTS SALON JOINED Deputy Prime Minister Nick Clegg at London’s Admiralty House to commemorate the launch of National Apprenticeship Week. As one of the Top 100 Apprentice Trainers in the UK and awarded Small Employer Apprentice Trainer for the South Coast region at the Apprenticeship National Awards 2012, the Surrey salon was invited to support the launch of a new drive to showcase the creative talents of apprentices.
We were thrilled to be featured on the Creative HEAD App – it’s another platform to get your collection seen. It means that anyone can tune into your creations wherever and whenever they want – love it! LISA WHITEMAN, WEBSTER WHITEMAN
DOWNLOAD THE FREE CREATIVE HEAD APP NOW – SEARCH ‘CREATIVE HEAD’ IN THE APPLE APP STORE OR VISIT CREATIVEHEADAPP.NET, WHERE YOU CAN UPLOAD YOUR WORK, TOO!
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the latest news from the industry
Business expert Judy Deuchar stars at HABB Networking Event Former HABB president and managing director of Richard Ward Hair & Metrospa, Hellen Ward interviewed business expert Judy Deuchar at a HABB networking event. The evening raised £865 for the industry charity, which is dedicated to helping hair and beauty professionals facing difficulties in life. Held at the ghd Academy in London, the seventh fundraising event saw Judy reveal insights into her success story. Before founding her own company, The Clifton Studio in April last year, Judy served as vice-president of merchandising, planning and merchandise operations at QVC UK for 14 years, revolutionising QVC by collaborating with huge brands including Sony, Swarovski, Estée Lauder and Lulu Guinness. During the event, Judy revealed her number one rule was to always remember who the customer is.
Angelo Seminara styles stars for charity
My month ahead What does May have in store for…
Colin Greaney
Mahogany Hair We have a meeting with our clothes stylist to finalise costume designs for our new collection and for shows later in the year. I’m also flying to Hamburg with our head of colour, Tai Walker, where we’ll be showcasing the new Schwarzkopf Professional Igora Royal range on eight models, as well as at seminars and hands-on workshops. Finally, one of our trainees is qualifying as a fully-fledged Mahogany stylist after his final cutting test so the team and I will celebrate the big occasion.
Errol Douglas MBE
Angelo Seminara has styled five celebrities and tried out a new look himself to help launch a fundraising campaign for CLIC Sargent, the UK’s leading charity for children and young people with cancer. The Wig Wednesday campaign is encouraging schools, businesses and groups of friends to wear a wig on Wednesday 22 May and make a donation to CLIC Sargent. Angelo, who styled Ashley Roberts, Lydia Bright, Michelle Ryan, Laura Whitmore and Joanna Lumley, said: “It was a lot of fun picking out and styling the different wigs for the celebs – and I couldn’t resist having my own shot done, too. To be doing it all in aid of a leading cancer charity was even better.” For more information, visit Clicsargent.org.uk/wigwednesday
If you only do one thing this month... Get yourself to The Coterie, for your chance to discover what really goes on when the cameras aren’t rolling, with BAFTA awardwinning filmmaker Phil Dupee (pictured) providing a fascinating insight into the world of filmmaking on Monday 20 May at One Alfred Place, London. Call 020 7739 7789 or visit Creativeheadmag.com/events
Errol Douglas I’ve been preparing my entries for Most Wanted. I’m mainly concentrating on the Creative Talent category and I try to plan as far in advance as possible. Outside of this, the team is going through major retraining and I’m preparing to launch my electrical range in time for summer, but I can’t give away any further details! I’m also working on cementing my position as President of The Fellowship for British Hairdressing, making sure the transition is as smooth as possible.
Matthew Luke
Matthew Luke Professional We are rewarding our clients with a triple reward points and a VIP event, The Blow Dry Workshop. We are really looking forward to this, especially after the success of our Matthew Luke Creates Catwalk Hair Live event last month and it is a great opportunity to educate our clients on tips, tools and products. This event is going to be held at our flagship Stevenage salon, which is styled with the latest monochrome, contemporary Salon Ambience fittings from Lacey’s, perfect for showcasing our brand.
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Hair by Daniel Spiller
Channel your passion At Creative HEAD we love ghd Showcase – a brilliant website that gives you the tools to upload your work and showcase it to the world. And we’re not the only ones! Meet two new ghd Showcase converts, Daniel Spiller and Sam Burnett...
Visit Creativeheadmag.com/ghdshowcase •28-29_GHD_GW5 2
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Creative HEAD
Hair by Sam Burnett
Promotion
YOUR IDEAS, YOUR PASSION, YOUR WORK, all in one place – that’s the genius behind ghd Showcase, and that’s why the UK’s most creative and exciting hair talents are signing up! Sam Burnett, Rush Hair Artistic Team and Session Team member, has a plethora of incredible images to share, and an impressively long list of work credits. “I love ghd Showcase,” raves Sam. “It’s really well put together and presents my work in a professional way. It’s a great place to share ideas and get inspired. I wanted to show a cross-section of my work so I have started out with some of my favourite collections from each area of my skill set. Some of my favourite collections, some editorials and some of the top catwalk shows I have headed up. I have loads of new work to update that I’m really exited to share with everyone.” And how does Mr Burnett plan on growing his profile? “By following other users whose work I love and hope they will follow me back. I will make more noise about my profile on my social media channels and encourage people to follow me that way and let everybody know when I have added new work,” he explains. And while the images across the profiles are stunning, Showcasers can bring their profiles to life in the most dynamic way by uploading film, too. “Video is the next step for me; I have been toying with the idea of putting some tutorials together, so watch this space. I also have some fashion films I’ve worked on and some online magazine cover videos to upload.” Daniel Spiller, director at Marc Antoni, is also a recent addition to ghd Showcase, and has been making the most of what it has to offer. “I’m following people that inspire me to be better,” he explains. “There are some really great session and salon stylists on there who have some amazing images. I love checking out what Zoë Irwin and Kenna have been getting up to, as well as Leah Walton and It List IT GIRL 2012 Natalia Maxwell.” Daniel knows the key to a successful profile is to keep it current and brimming with exciting work. “I’m a massive fan of ghd Showcase. I intend to keep it up-todate with the addition of all the education work that we do as an art team at Marc Antoni as well. I think it’s important to keep everything as current as possible,” he adds. What will you upload to your ghd Showcase? Register now at Creativeheadmag.com/showcase and start the adventure!
Three steps to ghd Showcase
1
SIGN UP TO SHOWCASE Visit Creativeheadmag. com/ghdshowcase – it only takes a minute.
2
YOU’VE GOT MAIL! Check your inbox for a verification email. You’re now ready to create your ghd Showcase profile!
3
BUILD & GROW
The ghd Showcase gives every stylist a free portfolio. Fill it with images and videos that present your best work, and watch your profile grow.
The ghd Showcase iPhone and iPad app makes it easy to update your profile on the go. Download it now – it’s free!
•28-29_GHD_GW5 3
12/4/13 10:32:01
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New products, tools and colours
want it!
Turn back time There’s growing old gracefully and then there’s growing old in style! The JOICO Vero K-Pak Color Age Defy Series addresses all three dimensions of change in greying hair – colour, texture and lustre – and has introduced nine new shades to give your clients more choice than ever before. Ranging from light and natural blondes to copper reds, the new shades offer long-lasting, unparalleled grey coverage and dazzling shine. in-salon service CALL 0845 071 2326
www.joicoeurope.com
Absolutely fabulous
Make your clients look, feel and smell more beautiful than ever before with Davines’ three new must-have additions to its Oi/Oil Absolute Beautifying Potion range. The whole range is paraben-free and now includes a shampoo, conditioner and a multi-benefit leave-on treatment that offers the richness of a cream but is distributed thinly onto hair as a delicate mist. price from £14.60 Call 020 3301 5449
www.davines.com
Go for gold
Spanish brand montibel.lo has expanded its Gold Oil Essence Amber and Argan treatment line to include three new products – Gold Oil Essence Shampoo, Gold Oil Essence Bi-Phase and Gold Oil Essence Mask, all designed to deeply nourish the hair while adding dazzling shine. Featuring argan oil sourced from Morocco and amber oil, the range envelops hair in delicate floral notes to leave it deeply nourished and radiant. RRP from £9.90 Call 01264 334 466
www.montibello.com
Dual benefits Dualsenses Ultra Volume from Goldwell works to provide powerful volume from the root and also gives targeted care where it’s needed most: through the lengths and ends. The Dualsenses Ultra Volume range includes Boost Shampoo, Lightweight Conditioner, Boost Spray and Touch-up Spray to revive hair and renew volume in-between washes. RRP from £8 Call 01323 432100
www.goldwell.com
Creative Head HEAD 30 14
•30-31_Shop 2
12/4/13 10:34:51
NEWS MAY
BUY ONLINE
HALF THE HASSLE With the nutrient-rich Unite U Luxury Moisture & Shine Cream, you get double the benefits but half the hassle. Used on damp hair, the cream will not only enhance the health of your client’s hair, but will create a smooth, sleek look and a high-gloss finish. Featuring crushed pearl powder and organic Hawaiian white honey, the cream promises to revitalise, protect and hydrate your clients’ locks. RRP £28.95 CALL 0845 034 0770
www.uniteeurotherapy.com
BIGGER IS BETTER Clippercide spray, an established hair clipper disinfectant, is now available in a bigger 15oz can, rather than the usual 12oz, for the same price! The five-in-one formula is your disinfecting, lubricating, cleaning, cooling and rust-protecting answer to caring for your clippers.
RRP £9.12 CALL 0116 260 1144
www.hairproducts.co.uk
POWER TO THE PEOPLE
Grab the NXT Power Pack and find your lightening touch! WAS £11.50 NOW £9.99
SILVER MACHINE
Make highlighting even quicker with the Procare 24*7 foil machine. GET IT! £99 OR BUY THE 24*7 AND THREE ROLLS OF FOIL FOR £149
PUMP IT UP The Silhouette Flexible Hold Pump Hairspray from Schwarzkopf Professional is the latest addition to its Flexible Hold range. Designed for clients looking for weightless volume, hold and body that lets the natural beauty of the hair shine through, the hairspray provides a soft, touchable and flexible hold, while maintaining the integrity of any style they wish to create. RRP £7.80 CALL 01296 314000
TWIST AND SHOUT You need to see it to believe it – the new BaByliss PRO Perfect Curl is the ultimate wave machine. TRY IT! £120
(All prices exclude VAT)
DAZZLING DEALS THIS MONTH AT CREATIVEHEADMAG.COM/SHOP
CURL’S WORLD
For pretty perms use Dulcia Advanced by L’Oréal Professionnel. WAS £3.75 NOW £3.25 BUY FOUR FOR £2.90 EACH
GIVE US THE GLOSS
Whatever your client’s style or hair texture, a beautiful glossy shine makes everything look better. Glazer from Affinage Styling is a light protective shine spray that’s packed with essential vitamins and vegetable oils to give your client’s hair amazing gloss without weighing it down. It’s your client’s frizzeliminating, flyawaycontrolling and colourprotecting saviour. RRP £12.60 CALL 01794 527111
www.schwarzkopf-professional.com
www.affinage.com
A COLOUR REVOLUTION Tangle Teezer has refreshed its Salon Elite range with a colour shake-up! Its classic Pink Fizz and Panther Black stay untouched, but the remaining three have a split personality and are now a mash-up of Tangle Teezer’s most popular colours. Say hello to Orange Mango, Blue Blush and Purple Crush. RRP £11.20 CALL 020 7274 6128
JAN
FEB MAR APR MAY
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www.tangleteezer.com
Creative HEAD 31
•30-31_Shop 3
12/4/13 10:35:28
▼ ▼
business news, views and advice
BUSINESS BAROMETER
Your exclusive snapshot into UK salon performance, in association with Premier Software Clients. How often do yours visit your salon? How many of them are new? How many are regulars? And how much will they all spend while in your tender loving care? Here’s how the figures stacked up for our Business Barometer salons in March:
The average frequency of visit was every
11%
7 weeks and four days
of all customers were new clients – ie, visiting the salon for the first time
46%
The average client spend was
of all new clients went on to re-book
£39.76 (down from £40.37 in February)
Retail accounted for just 9% of salon business in this month MARCH 2013 – HOW WAS IT FOR YOU? How was business in March compared with the previous month? 100 90 80 70 60 50 40 30 20 10 0
53% 24%
GROWING
STEADY
TOP TIP
It’s vital that you make it easy for clients to come back to your salon sooner, not later. Pre-booking clients should be standard procedure, so long as it doesn’t create appointment gridlock for certain technicians too far in advance. Schedule ‘client visit frequency’ as the topic of your next staff meeting. Prepare some notes and figures detailing the revenue potential of a client that visits your salon eight times a year versus six (use your average bill to calculate the figures) and have the staff make recommendations for increasing visit frequency. Set team goals for the next three months and go for it. Client retention is one of the most powerful revenue producing and productivity building strategies available. Unfortunately, the majority of salons only average 30 per cent new client retention – it should be as high as 80 per cent. The first step to improve this rate is to begin tracking how many first-time clients your salon is seeing and how many of those clients are actually coming back within a 90-day period. If you are not tracking client retention, you have no idea how many clients are not coming back. After discovering your client retention rate, it’s time to pinpoint roadblocks (reasons why clients may not be coming back) and begin eliminating them. As you focus on client retention, you will see productivity increase as a result. Robert Miles, founder of Premier Software
23%
DECLINING
www.premiersoftware.co.uk
Creative Head HEAD 32 14
32_barometer 1
12/4/13 10:38:43
NEWS MAY In association with
NHF welcomes Budget tax break From next year salons will be able to employ up to four people on the adult national minimum wage (NMW) without paying any employer national insurance contributions (NICs), the government has said. In his March Budget, Chancellor of the Exchequer George Osborne said he was introducing a new Employment Allowance from April 2014 that would give businesses an entitlement of up to £2,000 a year towards their NICs. He estimated that up to 1.25 million employers could benefit from the plan, with more than 90 per cent of the benefit expected to go to small businesses. George Osborne said: “The scale of the allowance means 450,000 of the UK’s small businesses will no longer pay employer NICs. On average, employers with fewer than 10 employees will see their employer NICs bill reduced by 80 per cent.” Every business would be able to employ one worker on a salary of £22,400 or four full-time employees on the adult NMW without paying NICs. Mark Coray, president of the NHF, welcomed the move: “Anything that reduces the cost of taking on staff is going to be welcomed, especially by small and micro businesses.”
Call for tougher sunbed regulations
Hairdressing and beauty salons offering sunbeds should be subject to a tougher inspection and licensing regime, the British Association of Dermatologists (BAD) has said, and those knowingly allowing under-18s to use their facilities should be shut down. BAD’s call has come after a Cancer Research UK-commissioned study in the Journal of Public Health earlier this year claimed 15 to 18-year-olds were ignoring risks of skin cancer because they felt “healthier” and “more confident” after having treatments. The report found evidence that salons were failing to check users were of the legal age, arguing that in some areas of the UK half of all 15 to 17-year-old girls were using sunbeds on a regular basis. It has been illegal for salons and other operators to knowingly allow under-18s to use sunbeds and not to have undertaken reasonable steps to establish age since the Sunbeds (Regulation) Act 2010 came into force in April 2011, following in the footsteps of Scotland, which legislated two years earlier.
Employers to drive apprenticeships New employer-led apprenticeships could be up and running within the next two years, the government has said, as it pledged that employers should be put at the heart of designing apprenticeships. The news is a major fillip for the NHF on the back of its agreement in March of an apprenticeships manifesto, The Future of Hairdressing & Barbering Apprenticeships, which similarly set a goal of developing a Federation-approved apprenticeship for the hairdressing industry. The government’s move was outlined in its response to the Richard Review into apprenticeships, which largely endorsed all the recommendations made by entrepreneur Doug Richard last November. At its launch, Deputy Prime Minister Nick Clegg said: “It’s vital that apprenticeships are tailored around what employers want, allowing them to design their own qualifications and choose their own training provider.” Business
secretary Vince Cable added: “These plans will put employers in the driving seat so they can develop the workforce they need to grow their business.” Mark Coray, president of the NHF, strongly agreed: “Focusing apprenticeships on the outcome – in the case of our industry being able to thrive and progress within a busy salon – is absolutely correct, as it is giving employers a much greater say in the design and delivery of training.” The NHF will be submitting evidence to a consultation on the response that runs until May 21 as well as looking to work closely with ministers in the longer term. In the response document, the government emphasised that, at their core, “apprenticeships must be about the relationship between an employer and an apprentice”. Crucially, it agreed that “it is for employers to define the standards and scope of learning required for each job role or occupation”.
Regis enjoys steady expansion in Tesco stores Two years on, the partnership formed between Regis and Tesco to develop a supermarket-based hair and beauty chain may have fallen short of initial predictions, but the hairdressing and beauty giant has confirmed it’s pleased with progress so far. NHF member Regis linked with Tesco early in 2011 to pilot a six-salon hair and beauty format, with an initial aspiration to develop a 70-strong chain. UK managing director Jackie Lang conceded that while growth hasn’t been as fast as expected, there are 20 Hair & Beauty by Regis and Beauty by Regis salons in Tesco outlets, with a further 15 planned in the next 18 months. Nevertheless, Jackie emphasised the company was “extremely happy” with progress made so far and its “strengthening relationship” with the supermarket. The reason for the slightly slower rollout was simply that both chains wanted to get the concept right, she stressed.
JAN
feb mar apr may
jun
jul
aUG
SEP
OCT nov dec
▼ ▼
To find out more about the work the NHF does and for information on how to join, visit www.nhf.info or call 0845 345 6500 or 01234 831965
Creative HEAD 33
•33_BusinessNHF 1
15/4/13 12:16:49
Vision of success
Premier Software is relaunching its Premier Salon system, designed with just one thing in mind – to make the day-to-day running of a hair salon a whole lot easier
Premier Software haD a vision: to create the most easy to use and powerful salon management system that makes the daily working of a salon incredibly easy. Never one to shy away from a challenge, the spa and salon software brand set about creating a system designed solely for the hair industry; an intuitive appointment system that allows clients to be booked in quickly and efficiently and in as few clicks as possible. Premier Salon is the result. Months of research, testing and listening to hairdressers has gone into the making of Premier Salon, which covers all aspects of running a hair salon on a daily basis. It is easy to understand, with buttons that say exactly what you need them to say, and the majority of the system is accessible in just a couple of screens. Premier Software has also built in features that allow you to market to your clients based not only on the information that is generated automatically, such as their average bill value, but also offers the ability to market to clients via social media, such as Facebook. Online booking is now a major part of the service industry and salons that introduce it can expect to see up to 30 per cent of all bookings being made online, as it not only creates a better client journey, but allows the salon to become more efficient front of house. And the online benefits don’t stop there, Premier Salon also provides the option for clients to book online via the salon’s Facebook page – a move recognised to increase interaction with clients. Premier was one of the first salon software companies to allow hairdressers to use mobile devices to book clients’ next appointments before they even reach the reception. This has been proven to speed up the billing process, as well as allowing your staff to have a far better quality engagement with the client and help build their loyalty to the salon.
Got your
back
A dedicated UKbased telephone support team is on hand during the launch of Premier Salon, which is also backed up by its outstanding training and installation teams. Premier Salon is also very competitively priced, with some of the lowest running costs of any other system currently on the market.
Creative Head 34
•34-35_Premier 2
16/4/13 09:50:55
Creative Head
Promotion
If you want to make the daily running of your salon easier, call Premier Software on 01543 466 580, email hello@premiersalon.co.uk or visit www.premiersoftware.co.uk
•34-35_Premier 3
12/4/13 10:47:41
Here are our top three business-boosting tips for the month ahead LEARN
With Wahl Academy As London Collections: Men is now firmly cemented into the fashion calendar following a successful second season, there’s no denying male grooming is a booming market for 2013. So ensure you can keep on top of increasing male demand with Wahl Academy’s Funky Men two-day course. Designed to give you the knowledge and motivation needed to earn more money from your guys, this advanced barbering course is perfect for updating basic skills with the hottest looks. To book, visit www.wahlacademy.co.uk or call 01227 740555
JOIN
The Coterie Sam McKnight (pictured), Guido Palau, Henry Holland and Josh Wood – know the names? Well, thanks to The Coterie, Creative HEAD’s members’ club for hair and fashion professionals, we’ve spent an awe-inspiring evening with each of these icons and many more. Don’t worry there is still space on the list. For unparalleled networking opportunities and droves of inspiration, get involved! Get your application in quick so you don’t miss our special movie night with BAFTAwinning filmmaker Phil Dupee. Email info@ the-coterie.net or call 020 7739 7789
READ
Sunday Times Style Colour expert Josh Wood and styling extraordinaire John Vial have collaborated once again to write a weekly column for The Sunday Times Style. The new column, entitled Inside Hair, sees the former owners of Real Hair Salon comment on trends and insider news. With the first issue focused on the fortysomething hair crisis phenomenon, the column will delve deeper into the hair issues that plague women. Pick up a copy this Sunday and use it as a talking point with clients.
THINK IN NUMBERS
▼ ▼
The power of three
▼ ▼
business news, views and advice
Mr Motivator Motivation comes from within, so feed your team the inspiration they crave and watch them blossom, says business expert Ken West
I’m often asked if I can spend time motivating a team, and the answer is no. Not because I don’t want to help, it’s because my role as a business coach is to share information, which in turn will hopefully help someone to become motivated – true motivation needs to come from within. You can tell someone to do something and they may well do it, but they will not necessarily do so willingly and will stop as soon as you’re no longer watching them. Motivation means a reason to take action, and once someone hears something that inspires them, that inspiration becomes the cause to act. They see the benefit in it for themselves and will then do it whether or not you’re watching. It is important to understand that not everyone is motivated by the same thing and what motivates people can also change. It depends where they are on the hierarchy of needs. Let me explain the different stages of the hierarchy of needs: Stage one: Survival. At this stage, what people need are the basics of survival, food, water and a roof over their head. Stage two: Planning. Having got the basics in place, people are thinking about their future and longer term goals.
Stage three: Love. Here, people have the basics in place and their future is planned out. Now they need to feel loved and valued as a member of a team, they want to be part of something bigger. Stage Four: Recognition. Having fulfilled these first three stages someone is now looking for a sense of responsibility and importance. They are ready to take on a managerial role and seeking to receive some recognition. Stage Five: Fulfilment. With all of the preceding stages in place, people are reaching their full potential and achieving their goals. They often choose to help and give back to others, while stretching and challenging themselves beyond the norm. If you understand what stage each of your team members is at then it will become easier to understand what might motivate them. For example, someone at the planning stage could be excited by a development or education programme that could lead to a promotion, whereas someone at the recognition stage may be looking to take on a managerial role or a position of responsibility. Talk to your team and find out how they are feeling. Ken West is director of business coaching experts 3.6.5, www.365hair.com STAGE FIVE: FULFILMENT
STAGE TWO: PLANNING
STAGE THREE: LOVE
STAGE FOUR: RECOGNITION
STAGE ONE: SURVIVAL
Find exclusive business advice from Ken at Creativeheadmag.com/salonsmart fresh thinking on business
Creative Head HEAD 36 14
•36_Business KW 1
16/4/13 09:51:38
TASKFORCE
Colouring in the gaps
The at-home colour market is on the rise – so here’s how to get clients back into the salon Six out of 10 people who colour their hair turn to home dye kits, according to retail researchers Mintel. This is partly due to the tough financial climate, but it’s also because at-home kits have become far more adept at appealing to the consumer. “The boxes sell hopes and dreams. They give make-up advice when buying that colour and even advise you to have a candle-lit bath!” says The Chapel’s Amanda Dicker, who spent a year researching the reasons behind the increase in at-home hair dye sales. Another significant factor was the information provided by at-home colour kits compared with in-salon colour services. “While interviewing the customer about salon services on the street, a high percentage were confused about the salon price list and didn’t fully understand the different types of colour available,” says Amanda. So what can salons do to get colour clients back? “Colour is an integral part of any salon, but unfortunately it often takes a back seat,” says Christy Blake, UK education manager for Joico. Based on her research, Amanda worked with Strands Hairdressing to educate the staff on all things colour. Providing clients with an informed opinion encouraged them to not only re-book for another service but also buy professional products. “After working with them for a period of time, sales had grown from 10 per cent of their customers taking home aftercare products to 50 per cent,” she says. Jack Howard, balayage expert and educator at Rossano Ferretti’s flagship London salon, also believes that DIY colour kits got the jump on salons by offering consumers the latest hair colour trends. “The at-home hair colour market saw a niche that the professional market was not driving and that was the freehand colour movement,” he explains. So colourists who learn different colouring techniques will attract new clients. Sales and promotions are also effective in bringing in colour clients. For example, Karine Jackson runs a colour festival in August when her West End salon is traditionally quieter – the salon sees an 11 per cent rise on its colour services as a result. Colour correction is also an important avenue to follow up. Headmasters has maximised on this, correcting the damage done at home by kits, and proving that when it comes to colour, expertise is priceless.
Get your entries in for Most Wanted Colour Expert
•37_TaskForce 1
16/4/13 09:52:31
▼ ▼
BUSINESS NEWS, VIEWS AND ADVICE
SUMMER special
Some like it HOT
Hair by Cos Sakkas and colour by Francesco Fontana for Toni&Guy
Turn up the heat THIS SUMMER with businessboosting ideas from some of the best minds in the industry “It’s a great time to offer clients bespoke colouring advice to keep their hues looking fresh right through the holidays. For blondes, I suggest toning in-between colour appointments to keep their colour at its best. Offering take-home colour refresher products for clients is another way to ensure they remain happy”
“Every year we take part in the summer fayre, which is a great opportunity to meet new clients and offer consultations. We offer pre and post holiday treatments to help prevent clients’ hair damage and colour-fade. These are prescribed individually, with prices ranging from £15 to £50 to cater for all”
MARK LEESON, OWNER OF MARK LEESON HAIR AND BEAUTY
RUSSELL MCGRATH, OPERATIONS MANAGER AT MICHAEL VAN CLARKE
“We’re working to build relationships with client-facing local businesses by launching a ‘Breakfast Blow-Dry’ campaign. This means every Friday we’ll be inviting three guests from local banks, cafes and shops to enjoy breakfast and a blow-dry before work. The idea is they’ll go back to colleagues and recommend us”
“We’ve introduced iPads to help consultations and give ideas for a holiday look or fresh hue. We’ve loaded them with Pinterest boards to demonstrate our favourite products and colours and are finding they work really well. And you can download industry apps to ensure that your team are kept in the loop”
SEAN TETLOW, OWNER OF THE COLOUR ROOM
PAULINE HOWE, OWNER OF STRANDS HAIRDRESSING
“Summer is perfect for pushing specific retail lines such as colour save shampoos, conditioners and masks. We package these up and offer three for two deals, which is a great way to offer clients added value. Highlights are also prime business at this time of year, so to attract new clients we offer targeted discounts”
“We often team up with local retailers to present clients with exciting events that inspire them to try new trends for summer and explore ways of styling or updating their look. Recently we created the hair for the Harvey Nichols S/S13 fashion show in Leeds. This was a great way for us to entice new business”
NATASHA GROSSMAN, AREA MANAGER AT HOB SALONS
RUSSELL EATON, OWNER OF RUSSELL EATON HAIR
THERE ARE PLENTY MORE SUMMER BUSINESS TIPS WHERE THOSE CAME FROM. TO FIND OUT HOW OTHER INDUSTRY EXPERTS WILL BE ENTICING CLIENTS INTO THEIR SALON VISIT CREATIVEHEADMAG.COM OR FOLLOW US ON TWITTER @CREATIVEHEADMAG
Creative HEAD 38
38,40_Summer 1
12/4/13 10:59:24
YES TO
ECO-F
RIEND
LY SINGL
E USE
join
the
SALON
CUTS
TOWELS
revolution ECO-F
RIEND
LY SINGL
E USE
SALON
TOWELS
overthro w the
towel
ECO-FRIENDLY SINGLE USE SALON TOWELS
ECO-FRIENDLY SINGLE USE SALON TOWELS
SWItcH TO SCRUMMI single-use TOWELS AND CUT your towel costs in half*
There’s a revolution happening in salons across the land.
Salon owners are saying NO to the high cost of maintaning traditional towels disposable towel. and YES to the eco and budget friendly
• Cut wasted time • Cut CO2
Get a free sample now go to scrummi.co.uk
call 01634 821609
or scan this
• Cut bills • Cut germs
* Salons can expect to save up to £2000 per year - now that’s scrummi!
AD number 1 PRO HAIR.indd 1
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the
n o i t u l revo scrummitowels
07/02/2013 23:12
▼ ▼
BUSINESS NEWS, VIEWS AND ADVICE
SUMMER special
SUMMER
survival kit
ON THE BEACH
SURF’S UP
Alterna Haircare’s Bamboo Beach products will help give your clients sexy, tousled summer hair. The limited edition collection of three products provides UV protection and helps combat the damaging effects of the sun, chlorine and saltwater.
Let clients take the sea breeze texture of surf to the shower. Bumble and bumble’s Surf Foam Wash Shampoo and Surf Creme Rinse Conditioner are infused with a blend of body-enhancing minerals and softening sea botanicals, such as sea fennel and kelp, which work to create the best base for laid-back beachy styles.
www.alternahaircare.com
www.bumbleandbumble.co.uk
RRP £21 CALL 01925 578000
RRP FROM £18.50 CALL 0800 014 7424
SUMMER SAVIOURS Wella Professionals Sun range helps to protect hair against harmful UV rays and features five essentials. From Sun Protection Spray to Sun Hair and Body Shampoo – the range gently helps remove sunscreen, salt and chlorinated water, restoring hair’s moisture with added vitamin E.
RRP FROM £9.35 CALL 01202 595700
www.wella.com
PROTECT YOURSELF
SUN WORSHIP
THAT’S A WRAP!
Perfect for the adventure junkie, out in the sun, Aveda’s Sun Care Protective Hair Veil is a leave-in lightweight conditioner that is non-greasy, water-resistant and helps protect the hair from UV exposure all day. On top of this, it also minimises fading and dryness!
The Davines Su range of products is designed to address the needs of hair and body exposed to the sun, sea and chlorine. It comprises two body and four anti-ageing suncare hair products. All are packed full of natural ingredients, such as walnut extract, almond protein, apricot butter, jojoba oil and vitamin E.
Whatever the event this label.m scarf – made with British design talent Giles Deacon – will keep clients looking chic. Etched in beautiful pink stitching, it features exotic illustrations that highlight the designer’s sense of fun. The scarf comes presented in a transparent clutch bag.
www.aveda.co.uk
www.davines.com
www.labelm.com
RRP £20.50 CALL 0870 034 2380
RRP FROM £13.45 CALL 020 3301 5449
FREE WITH TWO LABEL.M PURCHASES CALL 0870 770 8080
Creative HEAD 40
38,40_Summer 2
12/4/13 11:00:13
S
t s e lf i s l l e
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! Ma k e c i g a m ike
s u r e y o u r s a l o n d o e sn’t m
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Tee ze r’s Sa lon Elite. But s o me ma y s a y a little m o re
Telephone: 020 7274 6128 www.tangleteezer.com
PCB2091_TT_MagicFlowerpot_Ad_300x230mm_4.indd 1
@tangleteezer
fu n!
tangle teezer
12/03/2013 16:12
▼ ▼
business news, views and advice
The
edit The Blondes by Topchic The breakthrough CoolProtect Technology in Goldwell’s Topchic Special Lift shades and The Blondes series prevents off-tone fading, meaning blondes stay true to tone over time. Check out the brand’s P_Cat colour application tool – it’s been developed to deliver faster application and is ideal for regrowth work. Visit www.goldwell.com
A slew of new product technologies means there’s never been a better time to create and care for summer blondes. Here’s our pick of the best
INOA UltraBlond UltraBlond claims to be the first ever ammonia-free hair colourant to offer five levels of lift, enabling brunettes to make the transition to a super-clean blonde without bleach damage. The L’Oréal Professionnel range, launched this month, offers seven new shades of perfectly neutralised blonde to add to the existing 111 INOA shades. Visit www.lorealprofessionnel.co.uk
Flamboyage Meche A new colour service designed by Angelo Seminara, Flamboyage Meche offers a new spin on balayage by using see-through adhesive strips to enable truly creative colouring techniques. You can also use them to repeat various chromatic styles along the hair length, delivering real results. Visit www.davines.com
Illumina Color Just in time for summer, Wella Professionals has added four new blonde shades – two warm and soft, two cool and crisp – to its Illumina Color portfolio. With its protective Microlight technology and superior light reflection, Illumina creates a sheer colour result that looks natural and youthful. “My favourite is 9/43, a beautiful apricot shade that is a must-have for the new season,” says Claire Chell of Francesco Group. Visit www.wella.com
Headpaint Ultra Light Fudge’s new Ultra Light series gives up to five levels of lift yet leaves hair feeling soft and smooth, thanks to botanicals such as mallow and rice oil whose emollient action is ultra-conditioning. The company has also added new blonde shades to its existing range, including the delicate Very Light Rose Gold Blonde. Visit www.fudge.com
Colour Endure Newly reformulated and repackaged, this sulphate-free range features JOICO’S new Bio-Advanced Peptide Complex, which replicates the DNA of healthy human hair to rebuild structure, along with a Multi-Spectrum complex that prevents UV rays from fading colour molecules. The Violet Shampoo and Conditioner are perfect for blondes, helping to neutralised brassy tones. Visit www.joicoeurope.com
check out the edit for our pick of the month’s hottest trend! Tell us about the blondes you’ll be creating this summer on twitter #blondeisback Creative HEAD 42
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The Coterie
! t h g i n e i v Mo g n i n n i -w d r a w a A T F ee A p B u h D t i l i w h P r e k a filmm 7pm Monday, 20 May 2013 One Alfred Place, London Sponsored by
head c r e a t i v e
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The Coterie – Creative HEAD’s networking club for hair and fashion professionals Individual membership costs £160 per year • Group membership (three people) costs £320 per year 020 7739 7789 • creativeheadmag.com/events • @TheCoterie • facebook.com/thecoterieclub
16/4/13 09:53:52
NEWS MAY
Hot buys
Brilliant pieces for your salon
New sensation
Fluoro injection
Divide and rule
Combining comfort with a next generation massage system, the Sensation shampoo unit from Salon Ambience also has a tan system.
It might be grey outside but life won’t be dull in the salon with the Musa Styling Unit from Aston and Fincher.
Price from £1,559+VAT Contact: uk@salonambience.com
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Contact: 0870 240 2176
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The Quartz glass retail unit from REM is available with a glass back, making it a handy room divider.
Now open
Michael Quinn Belfast
Toni&Guy London
Strands hairdressing Hampshire
Located in the heart of Belfast, this contemporary salon is bursting with quirky style having recently undergone a complete refurbishment after the success of owner Michael’s new role as an educator for the Joico haircare brand. Not only has the salon been redesigned to give clients a relaxing retreat, it also features an extra colour and styling station, affording Michael and his team a set area from which to run seminars.
Toni&Guy’s new salon in the heart of London’s Mayfair is a one-stop beauty shop with an Essie nail bar that allows clients to top up their talons while having their tresses tended to. It also boasts a beauty room that offers a range of luxurious treatments including body massages and facials using Neal’s Yard Remedies. From it’s grand exterior to fresh, ultra-stylish interior, the new salon has been designed with ease-of-use and total relaxation in mind.
Spurred on after scooping a Most Wanted LEGEND award in 2012, Strands has gone for a salon refresh. The result is a sumptuous, indulgent and relaxing space, with close attention to detail. Having made their name as a haven for busy patrons, founder Pauline Howe chose to replace the original backwashes with state of the art massage basins designed to help customers relax. What’s more, the salon now includes a dedicated lounge area.
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the finest Italian salon range exclusive to Salon Services Vezzosi offers a range of beautifully designed and stylish salon equipment. With more than 35 years of experience, Vezzosi has catered for leading salons all over the world. Through their collaborations with influential designers, high quality craftsmanship and attention to trends, Vezzosi captures the beauty of contemporary design, creating a perfect fusion between functionality and cutting edge style.
Vezzosi DPS - Creative Head April13.indd 1
10/04/2013 14:19
win!
a Supersonik Colour Backwash Unit** worth ÂŁ5,999 Ex. VAT
simply go to... www.salon-services.com/winsupersonik or scan the QR code to your smartphone‌
Ask in store for details and pick up a catalogue or view the collection online www.salon-services.com A collection of Vezzosi equipment is available to view in our Islington store showroom. For all enquiries, please call 0845 600 1580. Please note calls will be charged at a local rate. Mobile and other network costs may vary.
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Simply take this voucher into your nearest Salon Services or Sally store or enter the code VEZZOSI online, to receive your 25% discount... *This offer is valid for only one transaction per customer, on surrender of this voucher until and including 31st August 2013 and is only available to Trade Card holders in UK Sally, Salon Services and Sally Salon Services stores only. This offer is also available online at www.salon-services.com by entering the code VEZZOSI at the online checkout. This offer is only available on the Vezzosi salon equipment range and excludes clearance items and ex-display items that have already been discounted. This offer cannot be used in conjunction with any other offer or promotion. This offer cannot be used on a VAT free day. The discount is available on Vezzosi salon equipment orders paid in full on the day ordered. Certain equipment items are direct from the supplier only and are subject to a longer lead-time, delivery charges may apply. Salon Services reserve the right to correct any printing or illustrator errors.
4 4 4 9 2 6
**Competition terms and conditions apply, for full details go to www.salon-services.com/winsupersonik
Vezzosi DPS - Creative Head April13.indd 2
10/04/2013 14:53
grEat BritisH Hair talEnt IT’S YOUR TIME TO SHINE!
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ZOĂ‹ IRWIN IS NAMED HAIR ICON AT THE MOST WANTED 2012 GRAND FINAL
Last chance to enter
Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940
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11 awards Made for stars Get yours Last chance to enter
Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940 mw_promo_MAY.indd 4
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Hair Trend
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For the best on-trend image of the year
For the most inspirational hairdresser of 2013 By nomination only
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Best Salon Team
For a creative director or senior stylist with exceptional artistic skills
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Best Local Salon
For a salon owner or director who has shaped an outstanding salon business
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For the most exciting hair stylist working in fashion By nomination only
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Entry forms www.creativeheadmag.com/THEITLIST Closing date 24 May 2013 Enquiries 01434 610940 IT_promo_May.indd 3
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? U O Y IS THiS Star
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The It Girl
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28/3/13 12:29:07
Manage your hair salon with the NEW Casio EPoS Solution Android is a technology we are all used to when it comes to smartphones, the platform controls roughly half of the UK market. But what if we take this reliance on smart technology to organise our business, as well as our personal lives?
Enter the Casio VR-100 business support terminal – a device that manages your reservations, stock data, bank card payments, customer loyalty schemes, all at the point of sale. The range of applications available through the Android platform make the VR-100 a great tool to help grow your business. And through a new partnership with CardSave, it’s available from just £2.50 per day. For more information
T 0800 0773 231 E epos@cardsave.net
CreativeHead_Ad_FINAL.indd 1
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Fyodor Golan show at the L’Oréal Colour Trophy Regional Finals, hair by Cos Sakkas and Indira Schauwecker of Toni&Guy
head t i v e c r e a
ll your Want to fi the hottest diary with ents? Visit industry evveheadmag.com www.creati
•57-60_Scene 1
scene Parties, people, places, faces
15/4/13 12:44:36
Charles Dodds judging London region judge Steve Rowbottom
One-way
The L’Oréal Colour Trophy Regional Finals swept the country, taking in seven regions and attracting some of the country’s most talented and trendled colourists. We headed to the London event at the Westminster Park Plaza Hotel for a night of cocktails, creative colour and a stunning catwalk show by design duo Fyodor Golan. The high-octane night saw 60 salon teams from across the capital battle it out for six places at the L’Oréal Colour Trophy Grand Final, taking place on 3 June at Grosvenor House in London. TV presenter Zoe Hardman was on hand to guide the audience through the evening, which began with live hairdressing action from the competitors, followed by a catwalk show featuring Fyodor Golan designs and hair by Toni&Guy Artistic Team members Cos Sakkas and Indira Schauwecker, leading a team from L’Oréal Professionnel Portfolio. Then it was time for the award announcements, which were decided by top-notch judges Andrew Mulvenna, Sean Tetlow, Charles Dodds, Karen Dodds, Alan Edwards, Jo Hansford MBE and Andrew Barton. In the women’s category, Rush Hair in Epsom, Toni&Guy in Regent Street, Toni&Guy in Chiswick and Brooks+Brooks in Holborn all secured places at the Grand Final, while in the L’Oréal Professionnel Men’s Image Award, Jamie Stevens in Kensington and Elements in Hampstead went through.
Zoe Hardman
ticket
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Members of the Toni&Guy Artistic Team and the L’Oréal Professionnel Portfolio Session Team
Dafydd Rhys
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Brooks+Brooks winners
Fyodor Golan
scene
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Andy Smith
Charlie Taylor White Angles
By royal
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Glam Chic
It was an evening packed full of inspiration as Schwarzkopf Professional presented its all-new Igora Royal and Essential Looks Colour Buzz collection to a sold-out audience of more than 300 hairdressing professionals. Held at the Millennium Hotel in London, head of colour for Mahogany Hairdressing and Schwarzkopf Professional ambassador Tai Walker presented 14 models, each featuring the stunning new Igora Royal shades, alongside the cutting and styling skills of Mahogany creative directors Antony Licata and Colin Greaney. And it was double the fun on the night for the audience who were also treated to a review of Schwarzkopf Professionals’ Essential Looks Colour Buzz collection. Salon owner Charlie Taylor, and Andy Smith of John Carne Hairdressing, were on hand to present the four trends, from the rebellious Electric Youth and the sophisticated elegance of Glam Chic to the swinging ’60s vibe of Mono Mods and White Angles’ fierce lines. See page 118 for more details on the Colour Buzz collection.
Tai Walker
appointment
15/4/13 12:48:55
we didn’t just make it look better, we made it perform better too!
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Thicker, fuller-looking hair*.
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*Over 70% of 558 testers reported thicker, fuller-looking hair in just 4 weeks after using the NIOXIN Shampoo, Conditioner, and Treatment. **Proof of purchase required. Applies to System Kits and DiaBoost only. Open to UK & Ireland residents aged 18 and above. Offer valid on purchases up to 31/12/2013. Guarantee must be redeemed within 3 months of purchase. Full terms and conditions available at nioxin.co.uk. This does not affect your statutory rights.
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For further information, please contact your (Wella) Account Manager, call 01202595700, or visit www.NIOXIN.co.uk
15/04/2013 11:42
Light
the fuse
Wella Professionals’ ILLUMINA FUSION collection showcases four different, stunning looks, but the one thing they all have in common? Each was created using at least one of the six new ILLUMINA COLOR shades… COLOURISTS ARE ALREADY fans of Wella Professionals’ ILLUMINA COLOR, with nine out of 10 saying they love the luminosity of a client’s hair after an ILLUMINA COLOR service.* Now they have even more reason to look into the light with the six new ILLUMINA COLOR shades, featuring two cool blondes, two warm blondes and two cool browns. Inspired by Wella Professionals TrendVision S/S13 Fusion trend, the ILLUMINA FUSION collection celebrates the launch of the stunning new ILLUMINA COLOR shades by perfectly demonstrating the beautiful iridescent hues that the range creates, as well as how trend-led looks can be easily created in the salon.
th wi R ot LO w, ho O no os C r ot A te m ph IN En .co a M ? ag n U D m wi ILL EA ead ls o i H t t d, e veh ta an oo tiv ti de W W rea rea for C sh Jo nd C isit a v •64-65_Illumina 2
ILLUMINA SENSU
ITY by Claire Chell, FrancescoAL Group Get the look: new brunette and cool blonde shades from
ILLUMINA COLOR were used to give a cool ash pecan brown to add depth to the hair, whil e accents of cool violet pearl blonde were used to add a soft contrast. The hair was styled with Wella Professionals Velv et Amplifier and Natural Volume, finished with Stay Styled hairspray.
“Francesco Group has experienced a signifi cant increase in colour business as ILLUM INA has enabled us to encourage non-colour clien COLOR ts to now opt for a colour”
CLAIRE CHELL, FRANCESCO GRO UP, WELLA PROFESSIONALS COLOUR CLUB MEMBER
ILLUMINA BLUSH
by Andrew Dunne, MANE Salon warm blonde shades from Get the look: new cool andused to create this creamy blonde.
ILLUMINA COLOR were with accents of pinot blush Tones of violet pearl blonde, together add contrast to the hair. to and soft apricot hues work together nals Velvet Amplifier essio Prof la Wel The hair was styled with la Oil Reflections. and Perfect Setting, finished with Wel
look, but want “For clients who want colour to lift their blonde shades new the lt, resu to ensure a natural and sheer l” idea are LOR from ILLUMINA CO ANDREW DUNNE, MANE SALON, CLUB MEMBER WELLA PROFESSIONALS COLOUR
12/4/13 11:09:50
ILLUMINA AURORA
by Wella Professionals Get the look: new brunette shades from
ILLUMINA COLOR were used to create a pure decadence of cool, soft deep brunette tones, adding richness to the hair. The hair was styled with Wella Professionals Velvet Amplifier and Stay Brilliant, finished with Stay Essential hairspray.
ILLUMINA CINEMATIC
“ILLUMINA COLOR creates a beautfiul shine; it’s so incredibly luminous in every kind of light. You just have to see it to believe it”
by Jayson Gray, Toni&Guy Get the look: new blonde shades from
ILLUMINA COLOR were used to add flowing, subtle contrast of soft pearl blondes and cool violet tones. The hair was styled with Wella Professionals Velvet Amplifier and Shape Control, finished with Stay Essential hairspray.
JOSH WOOD, WELLA PROFESSIONALS GLOBAL COLOUR DIRECTOR
“Toni&Guy clients want premium and on-trend looks and ILLUMINA COLOR ensures this is achieved every time. Using the new blonde shades, this look is a subtle contrast of soft pearl blondes and cool violet ones, providing a finished eye-catching look” JAYSON GRAY, TONI&GUY, WELLA PROFESSIONALS COLOUR CLUB MEMBER
Why ILLUMINA COLOR? • Sheer colour luminosity in every light • Up to 70 per cent more light reflection** • Superior hair protection** • Up to 100 per cent grey/white coverage • 26 intermixable permanent colour shades
FOR FURTHER DETAILS ON GETTING THE ON-TREND NEW ILLUMINA COLOR SHADES INTO YOUR SALON, CALL 01202 595700 OR VISIT WWW.WELLAPROFESSIONALS.CO.UK. LIKE ‘WELLA UK’ ON FACEBOOK
Creative HEAD 65
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*Based on survey with 218 hairdressers using ILLUMINA COLOR in Europe, fielded January 2013. **Colour after colour, versus Wella Professionals’ biggest global competitor on blonde shades
Creative HEAD Promotion Promotion
12/4/13 11:10:37
Mentoring a generation Wella Professionals’ Generation NOW team is your inspirational and educational launchpad to raising your profile and gaining a once-in-a-lifetime experience The team in action The beginning The 2012/13 Generation NOW year began with a team boot camp week. Official launch in August The team was
revealed at an In the Spotlight evening at the Wella World Studio London. London Fashion Week S/S13 The team pampered
guests at a pop-up blowdry and styling bar during London Fashion Week.
The Generation NOW 2012/13 team: Michael John O’Gorman of Francesco Group, Chester; Lauren Brinson of Andrew Price, Carmarthenshire; Ben Kristian of Zullo & Holland, Nottingham; Nicola Rice of McIntyres, Dundee; Charlotte Boardman of Jamilla Paul Hair and Beauty, Rochdale; Danielle O’Neill of House of Colour, Dublin There are myriad ways to make yourself seen and heard throughout the hairdressing industry, but one of the best is to join an art team. Recognising this and wanting to help and inspire up-and-coming stylists as much as possible, Wella Professionals launched Generation NOW in 2010. The inspirational mentoring programme is designed specifically for rising hairdressing stars keen to become key players in the competitive hairdressing industry. Once you’ve made it onto the Generation NOW Team, the opportunities provided by Wella Professionals are boundless, from education and platform opportunities at events to seminars and the chance to work with and be mentored by industry icons. The search is now on for the next crop of rising hairdressing stars. So if you want the chance to mingle with industry greats, learn valuable presenting skills and make memories to last a lifetime, get involved!
October It presented a vision of the FUTURE in the Making History show at Wella TrendVision Award UK & Ireland final. October The team presented with mentor Colin McAndrew of Medusa and attended the Alternative Hair Show as guests of Wella Professionals.
Styled hair at two exclusive Glamour reader events. February 2013 Worked
with Kay McIntyre of McIntyres on a photoshoot and fashion show. London Fashion Week A/W13 Styled the hair
of journalists at the Wella Professionals ILLUMINA COLOR Glossing Bar during London Fashion Week. March Presented the Wella Professionals’ S/S13
collection live on stage.
Creative HEAD 66
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Creative HEAD
Promotion
“Being part of the team has pushed my creativity. It’s been a huge part of my career progression”
“Being part of the Generation NOW Team has inspired me and given me opportunities that I had only dreamt of ”
MICHAEL JOHN O’GORMAN, FRANCESCO GROUP
LAUREN BRINSON, ANDREW PRICE
“The Generation NOW team seeks out opportunities so the next rising stars can gain as much experience as possible during their year together. From photoshoots and shows to working back stage at London Fashion Week, these experiences build confidence, passion and knowledge”
*Text messages charged at your standard network rate
SHEILA JACKSON, EDUCATION AND EVENTS MANAGER, WELLA UK & IRELAND
“Generation NOW has not only boosted my confidence, it’s given me the opportunity to take what I’ve learnt back to the salon floor” NIKKI RICE, MCINTYRES
DATES FOR YOUR DIARY ENTRY DEADLINE AUDITIONS BOOT CAMP WEEK
Could you be part of Generation NOW 2013 /14? Speak to your Wella Pr ofessionals account manager, call 08 45 6018 128 or email wellaevents.im @ pg.com to request an entry pack. NE W FOR 2013: request an entry form by text! Text GE NNOW, your name and your salon address to 82727*
Monday 10 June 8 July (Dublin), 9 July (London), 10 July (Manchester) Commencing Monday 12 August, with Sassoon, Robert Eaton of Russell Eaton and Bruno Marc of Marc Antoni
FOR THE LATEST WELLA PROFESSIONALS NEWS, BECOME A FAN OF ‘WELLA UK’ ON FACEBOOK OR VISIT WWW.WELLAPROFESSIONALS.CO.UK
Creative HEAD 67
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12/4/13 11:14:53
Your heart’s desire Whether your guest is looking to fight frizz, prolong colour, moisturise locks or keep their blonde looking, well, blonde, Paul Mitchell has an answer for everything…
Blonde bombshell
The Paul Mitchell Forever Blonde system has been developed for one of the most demanding guests around today: the blonde. Targeted at those who want a luxurious finish, the range includes a sulphate-free shampoo, a violet shampoo for toning, a conditioner and a leave-in spray treatment to brighten, hydrate and repair damaged locks. Featuring the hair brand’s exclusive KerActive protein that ‘hugs’ the hair to repair damage, it also includes conditioners and safflower oleosomes to replenish lost moisture. The result is stronger, healthier hair with long-lasting hydration and shine.
•68_75_Paul Mitchell 2
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Creative Head
Promotion
•68_75_Paul Mitchell 3
12/4/13 11:21:25
The sleek life
Smooth and sleek is always chic and the Paul Mitchell Smoothing system containing daily shampoo, daily treatment, serum and styling products, along with its exclusive Super Skinny Complex, penetrates into the hair shaft, helping to soften and constrict the fibre. The result is a smoother surface, tighter diameter and greatly reduced drying time. Perfect for thick or coarse hair types.
•68_75_Paul Mitchell 4
12/4/13 11:22:08
Creative Head
Promotion
Farewell to frizz
The Curls system from Paul Mitchell is the detangling, frizz-fighting, defining, smoothing and hydrating answer to beautiful curls! Featuring a shampoo, leave-in treatment and two styling products, it will help you get new ‘curlfriends’ into your salon as they discover how gorgeous curls can be. The f-word (frizz) will no longer be in your curly girl’s vocabulary.
Creative Head 71 89
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12/4/13 11:22:38
Spice of life
Your guest has invested time and money in their hair colour, so don’t let them go home and wash away all your hard work! The Paul Mitchell Color Care system of shampoo, conditioner, reconstructive treatment and locking spray features sunflower extract to help protect colour-treated hair from the fading and damaging effects of the sun.
•68_75_Paul Mitchell 6
12/4/13 11:23:09
Creative Head
Promotion
Go for speed
Today’s guest demands high style with high speed. Incorporating heat protection, curls, texture and sprays, the Paul Mitchell Express Style system of six essential styling products is ideal for guests with a jam-packed diary. Featuring the hair brand’s exclusive Express Style technology, the system reduces drying time and allows for speedier styling.
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12/4/13 11:24:11
A firm hand
For those moments when you need staying power from your styling products, the Paul Mitchell Firm Style system of waxes, gels and hairsprays, provides hold you can rely on and the support your guests crave.
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12/4/13 11:24:57
Creative Head
Promotion
Quench your thirst
Formulated with Paul Mitchell’s exclusive Instant Moisture Complex and Activated Shine blends, the brand’s Moisture System contains all the products you could ever need to hydrate thirsty locks and prevent damage caused by those pesky UV rays. With shampoos, conditioners, treatments, a body bar and a hydrating mist for hair and skin, this is an essential system for dull, dry hair.
Whatever your guest wants, Paul Mitchell has it covered. Get them in your salon now, visit paul-mitchell.co.uk or call 0845 659 011 for more information
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12/4/13 11:25:33
How to get noticed Getting ahead in the hairdressing industry requires more than just cut or colour skills – you need to get noticed. And with the growth of social media and reality TV there are more ways than ever for hairdressers to make their mark
here’s our top
10
head-turning tips…
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1
Get down with social media Facebook has more than a billion monthly active users, with 618 million people logging on daily, while Twitter is growing at a mind-boggling rate, with 460,000 new accounts being opened every day. If you’re not harnessing the power of social media by now, you need to get on it, and while Pinterest and Instagram are both valid, it’s important to master the twin behemoths of Facebook and Twitter first. “Being part of the generation of social media has given me access to so much knowledge and a platform to getting myself noticed,” says Ky Wilson, hairstylist and art team member at London’s Electric Hairdressing. Ky has built a strong and loyal following on Twitter, creating excitement and conversation about his work, as well as using it to spread the word about industry events and networking. “Building up a solid following isn’t just about how many followers you have, but about how you communicate with them. The stronger the content, the more retweets you’ll get,” he says. But how do you know what’s strong and what’s wrong? The first thing is to recognise that Facebook and Twitter are two different things and should be utilised as such. “Try to avoid linking Twitter feeds to Facebook,” says Ky. “Twitter updates need to be useful but also full of personality, while Facebook updates can be less frequent and more conversational.” Terry Longden of Gayter Hairdressing in Manchester, agrees: “Twitter is great for soundbites to get a direct point across, whereas Facebook is good for advertising your special offers and videos of tutorials.” Twitter is also brilliant for networking – Ky advises to always follow up an event or meeting with a tweet that night to show cyberspace what’s been
15/4/13 12:56:21
Hair by Kim Johnson and Michelle Sultan of Hype Coiffure Battersea for Goldwell, as featured on ghd Showcase
Jamie Ste vens
Get noticed
happening. “I always take my time on my tweets and updates, making sure the right people are tagged and the right hashtags are being used, trying to appeal to the widest audience possible,” adds Ky. Another option is to check out what the professional hair brands are up to on social media, as they have access to thousands of followers at the click of a button. The ghd Spotlight competition, for example, uses the brand’s one million Facebook fans as a judging panel. To enter, stylists need to register a profile on ghd Showcase and upload an image or video that fits with the brief and tag it #ghdspotlight. For more information, see pages 28 and 29 or visit Creativeheadmag.com/showcase to register for free. Five finalists will be chosen to attend an editorialstyle photoshoot on 4 June where they will each create an image that will then be judged by ghd’s one million Facebook fans and ghd. The winner will not only receive unprecedented social media coverage but will also become a full-time member of the ghd art team. Watch this space, they’ll be more ghd Spotlight competitions coming soon!
2
Find fame on the box
“TV work allows me to shout about the job I love,” says Jamie Stevens, salon owner and X Factor hair stylist. A regular on This Morning and most recently appearing on Channel 4’s Britain’s Secret Shoppers, Jamie’s position as TV’s hair darling might seem hard to emulate, but he insists any stylist can do it, as long as you’re prepared to put in the hours. “I had to beat about 350 hairdressers to get the X Factor job, and it’s much more work and less glamorous than I first thought.” For those not easily put off, TV work is a sure-fire way of getting yourself noticed. “It means super-long hours and a lot of hard work for not a lot of money, but it definitely puts you out there, makes you more visible to the general public and opens up more opportunities,” he adds. Still keen? Then you need to get yourself a showreel showcasing how you come across on camera, Jamie advises: “It doesn’t have to be fancy, production companies just want to see how you are in front of the camera.” Flexibility is also key. “TV often means having to change and cancel things to accommodate film schedules at the drop of a hat, so having an amazing boss, team and salon behind you that is supportive of what you’re trying to achieve helps,” he adds. And for his top TV tip: “Getting into TV is very much about who you know, so if it’s something you really want to do, investing in a good agent or PR is a good start.”
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The ghd art team, with Leigh-Anne Regan, left
“Hairdressing doesn’t always nurture environments that promote a boundary-breaking approach, but hairdressers themselves are very receptive to the new,” says Richard Ashforth, Saco creative director and one of the men behind guerilla hair event NOISE. “I think it’s good to mix things up a little from time to time,” he continues, which is what led him to create a pop-up hair show. He wanted to do something a bit different that was targeted at a younger crowd. A couple of like-minded souls in Tim Hartley and Peter Gray got behind the project, and NOISE was born. Richard decided to promote the show exclusively through social media, ensuring it would appeal to a particular demographic, and being part of a unique event has the added advantage of raising your profile and showing that you’re not afraid to take risks. Try to keep an ear and an eye out on the salon floor and Twitter feeds to see if anything of interest is happening in your area – being open to new experiences will quickly grant you access to opportunities you might not have thought of. Another option is to set yourself apart by learning a skillset such as trichology, a growing industry that Richard Hall, owner of Hair Matters in Chester, is keen to make the most of. “I was aware I needed to specialise in something,” he says. “I’d always had an interest in trichology and it seemed like a natural choice.” After training at The Institute of Trichologists in London and visiting renowned trichologist Philip Kingsley’s clinic, Richard started his own service, which includes thinning hair consultations. “It’s had a really good response, particularly from the press as people seem to be more interested now in the problems behind the hair,” says Richard. “There are loads of fashionable salons out there, but there still seems to be a lack of technical ones – it’s an avenue that’s opening up.”
Richard Ashforth at NOISE
3
Break the mould
Join an art team An art team opens up more avenues than you could shake a stick at. Whether you want to go down the session route, launch a career in TV or simply further your career in hairdressing, joining a team is an excellent first step. Leigh-Anne Regan is a member of the ghd art team. She says: “I’ve had so many opportunities, from working with people such as Kenna, Zoë Irwin and Akin Konizi to getting involved in amazing projects onstage and backstage.” Rory Gamble, a member of the 2012 TIGI Inspirational Youth Team, notes that it’s also a good way of sharing what you learn with fellow salon members. “My time in the Inspirational Youth Team has given me a platform to excel in hairdressing and I can now relay everything I’ve learnt back in the salon,” he says. Not only that but, Leigh-Anne adds: “Being a team member means I also get to have a say in how new products are produced!” If you’re interested in going down this route, the first thing to do is your research! Look at what previous art team members have gone on to do and, if it’s a brand you’re working for, find out as much as you can about them, what’s involved and if it’s for you.
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Sam Burnett
PPQ
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Belle Sau vage
THE SESSION WORLD remains one of the most coveted career opportunities in the hairdressing industry. The clothes, the models and the front row fashionistas all make it a much-hyped avenue of opportunity, but while the Sam McKnights and Guidos of this world make it look easy (a talent in itself), is it something any stylist can aspire to, and is it worth it? “I started out by assisting Sam McKnight on a charity show in Chelsea with Errol Douglas MBE, before joining the Rush Artistic Team and eventually deciding the session circuit was for me,” says Sam Burnett. Once bitten by the session bug, Sam co-founded the Rush Session Team, garnering support from L’Oréal Professionnel before getting his first season at London Fashion Week in 2010. He’s since led shows for Mario Schwab, Peter Pilotto and Preen, while editorially his work has been published in Elle, Vice and Papercut. “It’s definitely a vocation. You need a lot of passion for it as Fashion Weeks can be insane – you have your first call time at 6am and finish at 10pm, then you have to go to an afterparty to show your support and to network, but whenever I leave a show I’m buzzing,” says Sam. To thrive in session work, you need to be committed. As Sam McKnight mentioned at Creative HEAD’s last Coterie event, you can probably juggle both session and salon work to begin with, but to make a career out of session “you need to be committed and available – if you’re not around for a job, someone else will take it”. Networking also plays a big part. After ensuring his portfolio focused more on session hair, rather than hairdressing, Sam Burnett submitted it to a web platform for meeting various creatives such as photographers, and began setting up his own team. He’s keen to point out that there’s no set route to getting on the session circuit, but that finding your own style, staying in touch with people and updating your portfolio all count. “It’s all about building relationships,” says Sam. “A contacts list is important and understanding what designers want is key – know your fashion eras and learn a designer’s taste by looking at what they’ve gone for previously.” He adds: “Only ever display your best work in your portfolio, don’t just throw everything in.”
Belle Sauvage
GET ON THE SESSION CIRCUIT
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7
Become a press/PR junkie When it comes to dealing with the press, do your research. Getting your work in a trade magazine is a great way to raise your profile among your peers, but it’s important to understand your audience and to tailor your work to appeal to a specific title. Whether sending through collection images or news snippets, think about what the journalist may also need. For example, if it’s a collection they will want full credits to publish alongside it, and for news it’s a good idea to provide a relevant image. “Nine out of 10 people will remember you if you make their jobs that little bit easier,” says John Vial, Fudge creative director and recently appointed The Sunday Times Style hair columnist. He adds: “A good portfolio doesn’t mean an expensive presentation, an editor wants to see your work, not everything surrounding it.” In a close-knit industry like hair, getting your name out there through the press has a lot to do with building relationships, explains John. “When first starting out, it’s important to be punctual, polite, sensible and nice to work with,” he advises. “You’ll then begin to meet others and make contacts through recommendations.” To help you get off the ground it might be worth investing in the help of a PR to market your business. “It makes great business sense for salons and individual hairdressers to enlist the help of someone who can offer a package tailored to their individual business needs,” says Emma Rowbottom, director of Seven Publicity. “Positive editorial coverage is worth its weight in gold.”
Gary Hooke r and Mic hael Young
6
Be a Northern light It used to be that if you wanted to get noticed in the hair world, you had to go to London. But times are changing and while being in the Big Smoke can make things easier, creating a name for yourself elsewhere is possible – and can even distinguish you from the pack. Gary Hooker and Michael Young are cutting a swathe along the North East of the country with the Hooker & Young salon chain, hoping to inspire others that London is not the only place you can succeed in. “We now have clients who travel from London and Paris to Newcastle to visit our salons,” the duo say. This is, in part, thanks to the hairdressing industry itself changing; higher standards that are now expected nationwide and the focus shifting to the experience and result, rather than location. It can also be easier to find models, points out Dafydd Rhys, senior stylist at Ken Picton salon in Cardiff. “Although there are more models in London, the chances of them already being snapped up by an agency or salon is far greater,” he says. Dafydd also maximises on his location by offering his services to local celebrities. “Every celebrity needs a good hairdresser and in London they’re 10 a penny. I see who’s been doing what and I’ll then drop their agent a polite email to see if they need a blow-dry,” adds Dafydd. “You may feel silly asking, but what’s the worst that can happen?”
Ken Picton salon, Cardiff
itorial work John Vial’s ed A selection of
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Adam R eed
Anthony Turner
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Leigh Keates
Present on QVC
Become a brand ambassador Brand ambassador roles are much sought-after, not only for opening doors to previously unheard of opportunities but as a support structure that’s hard to come by elsewhere. “So far, I’ve been working on Cloud Nine brand imagery with Angel Montague-Sayers [see opposite] and I’m about to go on my first international assignment,” says Leigh Keates, two-time It List winner and Cloud Nine’s creative ambassador. Cloud Nine felt like a natural fit for Leigh and this is a key point to consider before signing with a brand, as you will be tied into a contract and be expected to show brand loyalty at all times. Session stylist Anthony Turner recently became a styling ambassador for L’Oréal Professionnel and believes going down this route is a good way to get ahead. “There’s so much I want to say and partnering with L’Oréal Professionnel might just make my voice that little bit louder,” he says. So if you’re keen, it’s important to be seen at industry events, hone your skills, build up experience at Fashion Weeks and assist on as many shoots as possible, suggests Robert Powls, Cloud Nine founder. “Having a strong presence and showing bags of enthusiasm will go a long way towards helping brands take notice,” he says. Daniel Minney, managing director for Wella UK and Ireland, agrees: “Jump at the chance to work alongside industry experts, even if it might be on your day off, and be prepared to work hard.”
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The shopping channel might seem like a ’90s relic but don’t be too quick to pass this opportunity by – QVC broadcasts in five countries, while QVC UK can reach 22.8 million homes. Not only is this a prime platform to sell your retail, but presenting hair demos and product presentations will increase consumer awareness and build your profile no end. “We have two types of hairdressers that come on to QVC,” says Kate James, head of beauty buying at the retail channel. “Haircare brands that have been developed by hairdressers come on themselves, such as Percy & Reed and Richard Ward, then there are haircare brands that don’t have a hairdresser behind the scenes and so need to recruit hairdressers to style the models and talk about the products on-air.” Adam Reed and Paul Percival of Percy & Reed salons run a two-hour-long segment once a month, presenting their own product range. “We felt that it would allow the consumer to find out a little more about Paul and myself,” says Adam. “It allows us to demonstrate that we are real working stylists and QVC has such a huge reach that it was fantastic to be able to speak to such a wide audience.” The hairdressing duo initially had to present their brand to QVC’s head buyers, before having a screen test and undergoing a communication course. To be a success on QVC, it’s essential to research your audience and learn about the key things that would most resonate with your consumer, advises Adam. You also need to be able to answer viewer’s questions, so in-depth product knowledge of what you’re promoting is essential. Finally, make sure you choose the right models. “The QVC customer is not interested in the latest fashion week trends, but wants to know how they can make their hair the best it can be at home,” explains Adam.
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Get noticed
10
Enter an industry competition
Angel Montague-Sayers
Industry awards are key for rising stars looking to stand out from the crowd. “To climb the ladder it is important to enter competitions,” says Trevor Sorbie MBE, a L’Oréal Colour Trophy judge. “It is not essential to win, but taking part highlights your progression and your passion. Young hairdressers should stay enthused with their career and see the potential of the industry through events like these.” For HOB’s Jake Unger, winning Gold for the UK in the Young Talent category at Wella Professionals TrendVision 2011 was the launch pad he needed to progress in his career. “It has opened so many doors for me, from moving into the HOB Creative Team, raising my industry profile and making new contacts to growing my confidence and showing my company directors and the industry my commitment to hairdressing,” he says. In terms of getting noticed on a global scale, entering an industry award is second to none, but how do you know which one to go for? “You really need to research the type of award that best suits your talent,” says Lisa Whiteman, named Goldwell Color Zoom Global Partner Colorist in 2011 and co-owner of Mayfair’s WebsterWhiteman. “We all have strengths and each industry award brings out different requirements.” The Creative HEAD It List awards are ideal for anyone aged 30 or under who has passion, talent and enthusiasm by the bucketload. It literally throws you straight into the limelight – Angel Montague-Sayers took home the 2012 FASHIONISTA award and has recently become a creative ambassador for Cloud Nine alongside Leigh Keates. She says: “Winning an It List award was amazing and to take on a role like Cloud Nine as a result is incredibly exciting – the brand approached me following my win.” Interested? Then get a move on – the entry deadline for this year is 24 May! Visit Creativeheadmag.com/theitlist. If you need any help with your entry you could always contact branding specialists such as Pink Frog.
Nicky Clarke
And last but not least... There are many ways to get noticed in the hairdressing industry, but the most important thing to remember on your way to the top is that if you haven’t got the skills and dedication, your 15 minutes of fame will be just that. “My only advice for getting noticed is prove yourself and put in hard graft,” says Nicky Clarke, one of the most prominent stylists in the industry. “I am where I am today because I have worked hard to be here. From the very beginning as a junior, I was the first person in the salon and the last to leave and I made myself indispensable.”
great design gets you noticed
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The TIGI Inspirational Youth Team is the all-singing, all-dancing answer to getting ahead in the hairdressing industry – taking young stylists on a journey that will inspire, educate and give them the skills they need to make a mark
ones
The 2012 TIGI Inspirational Youth Team
The young As its name suggests, the TIGI Inspirational Youth Team inspires the younger generation of hairdressers, setting them on their path to success with all the hairdressing techniques and presentations skills they’ll ever need. A year-long programme, TIGI Inspirational Youth selects 10 young stylists to go on a journey that takes them from budding hairdressers to confident, creative and highly skilled professionals. They not only get the chance to work with TIGI international artistic director Anthony Mascolo and the TIGI Creative Team, but will also have the opportunity to showcase their talents and what they’ve learnt on the programme during a live stage show in London. Aimed at fully qualified hairdressers aged 19 to 26, the programme encompasses hairdressing and presentation skills, photographic and session hair techniques, fashion knowledge and cutting and colouring. Josh Goldsworthy of Goldworthy’s has come a long way since he joined the TIGI Inspirational Youth Team in 2010, gaining a place on the TIGI Session Team and working backstage at London and Paris Fashion Weeks, as well as shooting his own collection with photographer Alex Barron-Hough. And this month TIGI will reveal the lucky 10 stylists about to embark on their year of opportunity, on the TIGI Inspirational Youth Team Twitter feed – @TIGI_Ins_Yth.
To find out more about the TIGI Inspirational Youth Team and how to get involved with the 2014 team, call 0844 844 0944 or visit www.tigiprofessionals.com
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Hair Leads the Fashion: a collaboration between the TIGI Inspirational Youth Team and London College of Fashion BA graduates. Hair by John Harte using Catwalk by TIGI. Photography by Roberto Aguilar
Creative Head Promotion Promotion
“Being on the programme has really changed my life. In the past few months, the experience that I’ve gained has inspired me to set up the new Forresters Artistic and Young Artistic Team. I couldn’t have done this without the confidence, experience and knowledge that I acquired” Rory Gamble of Forresters, 2012 TIGI Inspirational Youth Team member
“Working as part of TIGI’s Inspirational Youth team opened so many doors for me within the industry. We were educated in every way imaginable, honing our presentation, photographic and styling skills. I would urge any young hairdresser trying to make it in the industry to join” Josh Goldsworthy of Goldsworthy’s, 2010 TIGI Inspirational Youth Team member
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A PIGMENT OF YOUR IMAGINATION Created using the following semi-permanent Paintbox shades diluted down with Whiter Shade of Pale: Turquoise Blue | Blue Velvet | Pink Moon | Purple Haze For more information visit www.fudge.com/professionals or call on 020 7845 6333
facebook.com/fudgehair @FudgeHair
Paint the town blonde While most blondes are notoriously high maintenance, they can’t be pigeonholed. Some prefer theirs platinum, while others like a golden glow and natural highlights, which is why Tracy Hayes, Fudge’s global head of technical training, felt it was time the Fudge Headpaint range did justice to blondes. Introducing the “New Nine” blondes selection of shades, from high-lift with up to five levels of lift to soft, inspirational tonal shades, including grey coverage, which all leave hair feeling soft, smooth and in fantastic condition. All the high-lift shades banish brassiness and yellow tones and are ideal for pre-lightening hair instead of bleach before using Paintbox creative colour.
The Fudge Headpaint professional colour line is the most versatile and easy-to-use colour, created by colourists for colourists looking for great shine and perfect results. The pure pigment crème base works as a platform to create consistent colouring techniques, while organic conditioners ensure hair remains in excellent condition throughout the colour process. Headpaint features all sorts of goodies to make hair look and feel good, including: hydrolised rice protein for nourishing and conditioning; meadow foam oil to repair, protect and allow for deeper penetration; mallow extracts for shine and softness, and Vitamin C for its anti-oxidising properties. With the launch of the “New Nine” blondes, you finally have one colour range to suit all colour results. From perfect platinum to gorgeous rose gold, the Fudge Headpaint blondes are out now and ready for action!
Tracy Hayes, global head of technical training for Fudge, on the making of the new Headpaint range On timings… “When I joined Fudge last year, one of the first things I wanted to do was look at Fudge’s colour offering as I felt it was missing key shades I use every day. I was lucky to be given free rein to create and renovate the Fudge Headpaint range.”
On blondes… “I mainly wanted to give the blonde shades a makeover as they are probably one of the most difficult shades in the colour chart to achieve. But once you’ve got it and know it will perform every time, a salon will remain faithful to that colour.”
On the final results… “I’m very happy with the results. I wouldn’t release the range if I wasn’t – there was never any pressure to launch within a certain timeframe so I always knew I could delay if I didn’t feel the colours were absolutely perfect.”
Hair by John Vial. Colour by Tracy Hayes using Headpaint Blondes by Fudge
Some like it barely there, while others like it platinum, all over or changeable! Whatever and however your clients like their blonde, the “New Nine” Fudge Headpaint shades will suit them all
Build up your colour business now with Fudge Headpaint. for more information, Call 0207 845 6333 or visit www.fudge.com/professionals
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NATALIA MAXWELL
CD
P NATALIA P P
CD While hair will always be her first love, there is more to Natalia Maxwell than blow-drys and bobs. Under that perfectly groomed, gorgeously glossy mane of hers is a style sister that eats, lives and breathes fashion, make-up and all things cool – she’s got the whole look spot on! Here our It List IT GIRL 2012 shares her style secrets, dreams for the future and pays homage to her icons
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Feet first
Although I live with my boyfriend, I still have a bedroom at my mum’s that’s bursting with heels, pumps and boots – it’s like the Goldie Hawn film Overboard. My absolute favourites are this Sam Edelman pair that I got in NYC.
“Even when I’m at home, I’m still working on different hair projects. I’m currently creating a ’90s-style baseball cap out of braids. Check out the peak (above) It’s got a real pop art vibe”
CD
Favourite things Easy tiger
I absolutely adore my Bengal cat, Lily, who is mad. I’ve taught her that if she wants water she has to sit by the tap, so I’m always finding her sitting in the bath.
Get nasty
NastyGal.com is a US site that sells gorgeous clothing and shoes. I got some really cute pieces for under £100, but you have to pay hefty postage – I haven’t told my boyfriend that part.
Mary Katrantzou is the most amazing designer – I was blown away by the vibrant, eccentric prints in her S/S13 collection. Fydor Golan are also right up my street!
Mary Katrantzou, image courtesy of Wella Professionals
Forget brown copper kettles and warm woollen mittens – Natalia Maxwell’s favourite things are ultra-stylish. Look inside the George’s Hairdressing salon director’s wonderful world and you’ll be out of breath in minutes!
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NATALIA MAXWELL
Natalia’s bursting wardrobe
HIGH STREET HONEY
I love Topshop, Zara and River Island – especially Rihanna’s new collection. I’m a real hoarder and terrible at chucking things away. One of my favourite pairs of jeans are from George at Asda – it’s true! I’ve had them for about 5 years and they still look great with printed shirts. My favourite outfit is actually the one I wore to the 2011 Most Wanted and It List awards (inset). It was from Aqua and it was white and really structured. I wore my hair in a really fierce ponytail and felt amazing.
TWEET-TWOO
I’M ADDICTED TO TWITTER. HERE’S WHO I’M FOLLOWING RIGHT NOW: Sam McKnight – Or ‘Instagram Sam’, if you will. He is a true icon of mine and always on Twitter posting the most inspirational images. Claire Rothstein – I assisted her on a TV commercial for Cancer Research and have been an avid follower ever since. The Creative Book – This is a portfolio site that connects and showcases the best models, snappers, stylists and directors from across the globe. See who else is on my radar @nataliahairguru
STAR SIGN
I’m a Gemini and a typical one at that – I’m so indecisive! I don’t really follow horoscopes daily, I’m more fascinated by the psychology behind them.
INSPIRATIONS Hair: There are so many. I have just done a training day with Indira Schauwecker and I’m in love with her avant-garde work. She’s also the most amazing teacher – you can ask her anything and she won’t make you feel like it’s a silly question. Sam McKnight, too, he can make hair look absolutely amazing effortlessly, unlike anyone else. It was so great to listen to him talk at The Coterie. Also Claire Rothstein, she is gorgeous and has got my dream career. She is such an independent women and that’s what I aspire to be. Fashion: Olivia Palermo (pictured right). Seriously, that girl could wear anything and make it look awesome. Family: My mum. When she was younger there was no stopping her. She was an artist and also has a doctorate, all while bringing up three children – the first of which she had at just 16. She looks amazing, too!
“I’M CRAZY. IN MY HEAD I AM CONSTANTLY THINKING OF IDEAS AND HOW I CAN GROW MY CAREER. I AM ALWAYS EMAILING AGENTS AND SAY WHATEVER COMES INTO MY HEAD TO ICONS WHEN I MEET THEM, BUT I AM JUST SO PASSIONATE TO SUCCEED”
IF YOU WANT TO BE THE NEXT IT GIRL, GET YOUR ENTRY IN BY 24 MAY! CREATIVEHEADMAG.COM/EVENTS Creative HEAD 93
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Three years ago
This was my big year, as I became a member of the FAME team. It was the first time I had ever been part of a creative team. We all had different strengths and mine was definitely spotting fashion trends. Being part of the team was fantastic, but on another level it was quite testing, as we had to really open up, it was a huge learning curve.
Natalia with Gok Wan
Last year
Five years’ time
I’d love to get into TV and do the hair for shows like X Factor or Gok Wan’s How to Look Good Naked. My ambitions are big, but setting and achieving goals is what I do best.
I won It List IT GIRL and the regional finals of L’Oréal Colour Trophy. I also worked backstage at Fashion Fringe and assisted Angelo Seminara at a fashion show. Another highlight was working backstage at the Philip Treacy show at LFW A/W12 (pictured below). It was all black models and most of them didn’t have much hair to style but the hostesses had to have their hair braided, I had really long nails at the time and it was really tricky.
L’Oréal Colour Trophy
Natalia on her travels
Five years ago
I went travelling for three months, which really broadened my horizons. It was only when I returned that I really began to focus on my career. One of my friends was a make-up artist for Christian Audigier and I worked on a shoot with her. It was then that I realised I wanted to do more than just work in the salon.
FAME team collections
My Journey
Image courtesy of Fudge
this year
At George’s we ran an Easter competition where we had to pair up and make a bonnet (pictured, left). These were posted on Facebook and clients had to pick their favourite.
Could you be the next IT GIRL? #IT13 Creative HEAD 94
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NATALIA MAXWELL
“I want everything to be beautiful but exaggerated, so I took the fashion trends and gave them my own twist”
Candy Shop
Taking beautiful hair and giving it a quirky twist was the brief for Natalia’s very own shoot, instead of waves think zig-zags and bobs without cutting the hair
“This was my first shoot that I commissioned and I knew exactly what I wanted, from the pastel hair colour to the make-up and clothes. I learnt so much from the experience”
Hair Natalia Maxwell Art direction Errol Douglas MBE Make-up Maddie Austin Clothes styling Angharad Merrey Photography Jack Eames
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Last chance to enter IT_promo_May.indd 6
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n o s h The searc i tars s w e n x i for s Presented by
Sponsored by
Entry forms www.creativeheadmag.com/THEITLIST Closing date 24 May 2013 Enquiries 01434 610940 IT_promo_May.indd 7
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Creative HEAD
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s r u o l o c e u r T DEDICATED TO COLOUR perfection, Goldwell has relaunched its Topchic range to provide you with the best in colour performance, durability and reliability. The relaunched Topchic range is designed to take your colour business to new heights, providing a wide spectrum of 130 shades with clear and easy segmentation, featuring The Naturals, The Blondes, The Browns, The Reds, The Mix shades and The Special Lift shades – catering for every creative colourist and client’s needs. BEHIND THE NEW TECHNOLOGY With more than 60 patents, the new technology perfectly reflects Goldwell’s expert status as a master in colour. The Integrated Protect System (IPS) is the core technology within Topchic, consisting of the new Equalizer System 2.0 and the new Coenzyme Molecule. The Equalizer System 2.0, which combines the patented Equalizer Polymer, smooths the cuticles for excellent colour evenness from root to tip, while the patented Coenzyme Technology prevents hair from damage by neutralising free radicals. The result? Extraordinary brilliant colour tonality, gentleness and durability. But one of the biggest breakthroughs to come out of the Topchic relaunch is Goldwell’s new CoolProtect Technology, now featuring in all cool brown and blonde shades, providing colour stability and preventing off-tone fading.
IT’S COLOUR IN A CAN! 1978: Grease hit cinemas, Argentina won the World Cup, Sony created the Walkman and Goldwell founded the professional Depot Can System – a system that colourists still love to work with today. What makes it so good? The patented Depot Can System is unique to Goldwell and is easy to handle, provides precise measuring, saves time and is more economical. All Topchic tools work with the Depot Can, so now is the perfect time to change up your colour business and invest in the Depot Can System now!
DID YOU KNOW?
Eight out of 10 stylist s would not change fro m using cans*
*Qualitative study with 200 hairdressers in the US and Germany 2012, IFAK Institute
rmance o f r e p r ate colou s top marks m i t l u , ibilities Goldwell get s s o p e v i hic by creat c s p s o e l T d – n mes to e coverage ever o c t i n e Wh best grey e h t d n a
REJUVENATE YOUR COLOUR BUSINESS NOW WITH GOLDWELL TOPCHIC. SPEAK TO YOUR GOLDWELL SALES CONSULTANT, CALL 01323 432100 OR VISIT WWW.GOLDWELL.COM/TOPCHIC. FIND THE LATEST NEWS AT FACEBOOK.COM/GOLDWELLUK
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Act your age – don’t look it
Grey, brittle and lacklustre hair is enough to make any client want to reach for the bottle, but with the nine new cool shades in the JOICO Vero K-Pak Color Age Defy Series, long-lasting, dazzling colour is just a salon visit away The Dilemma
The solution
Getting older is a fact of life, and while growing old gracefully is to be admired, taking a few small steps to slow the process is a good thing. After all, we all want to look our best at any age. Like skin, hair ages and is affected by changes in the body’s chemistry, particularly after the age of 40. But while a lot of clients will ply their skin with moisturisers, creams and lotions, their hair often gets overlooked. However, when it comes to grey hair, loss of pigment is just the beginning. When hair greys it also changes texture – becoming coarse, wiry and unruly. It also loses lustre, reflecting less light than pigmented hair. That’s why it’s important to educate your client on how hair changes over time and the products needed to not only counteract the signs of ageing, but also bring it back to its former youthfulness, health and shine.
The JOICO Vero K-Pak Color Age Defy Series not only addresses the three dimensions of change in greying hair – texture, lustre and colour – but with nine new cool shades the range also provides clients with more colour choice than ever. The new shades are: • Very light natural blonde • Light natural blonde • Medium natural blonde • Dark natural blonde • Light natural brown • Medium natural brown • Medium natural golden copper blonde • Light natural golden copper brown • Medium brown copper red All of the new shades show on up to 100 per cent grey hair and there’s no need for controllers! How? Well it all comes down to the technology. The range features the 3-Defense Technology and Quadramine Complex. The former is a breakthrough blend of time-released lipids, essential amino acids and bio-mimetic ceramides that soften and smooth the hair surface, while reviving hair’s internal hydrating system. In short: hair is restored to a silky manageable texture, lustre and vibrancy is revived and colour is renewed with unparalleled grey coverage. What’s more, each formula reconstructs the hair’s structure for optimal health and condition.
So, when in doubt, just think of the four Rs: The JOICO Vero K-Pak Color Age Defy Series • Restores hair’s texture to its former glory, becoming soft, silky and manageable • Revives hair’s lustre and vibrancy • Renews hair’s colour with exceptional, long-lasting grey coverage • Reconstructs hair’s structure for optimal health and condition
Give your clients the solution to all their grey woes now. Call 0845 071 2326 or visit www.joicoeurope.com for more details
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Creative Head
Promotion
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Trevor Sorbie Art team
bigger. better. Stronger. Trevor Sorbie is back on top with a newly reformed Art Team that’s bubbling with talent, energy and have a few tricks up their sleeves
The Team: (Top row, left to Right) Tom Connell Bree Davie Nathan Walker Anna Chapman (Second row, l to R) Adam Szabo Tiziana Di Marcelli Trevor Sorbie MBE Daniel Caceres (Third row, l to R) John Spanton Johanna Cree Brown Mai Ha Ryan Forsythe (last row, l to R) Alfie Booth Morgan Rhodes Travis Gavin Petros Mairoudhiou
“
Over the years I’ve been fortunate to have attracted some very creative hairdressers. Eugene Souleiman, Antoinette Beenders, Sally and Jamie Brooks and Angelo Seminara – they have all held the title of artistic director for my company. In all industries, for one reason or another, people want to grow, either by opening their own salon or be headhunted for a fresh challenge elsewhere. In the past year, a couple of members of my team have moved on to create their own futures. Therefore, we had to address the future of that team… You need to keep reinventing yourself and your business. I decided to reform the Art Team, getting involved once more as we look to recreate for ourselves, with Johanna Cree Brown as my right hand. The secret of success is delegation! Often, bosses want to be centrestage, but I want to put the new blood to the fore. It’s like being a parent – you want to nurture and nourish, then see them fly. Our art team is now whole once more, and the interesting fact is that we’re stronger than ever. By injecting new blood into the team we have regenerated for a new era, and we’ve all become more aware of each other’s qualities. Our art team comprises incredible individuals who work phenomenally together – the true test of a strong team. I now feel we are back on track with a new excitement. What’s interesting in life is that when one door closes, another door opens. I think it’s very healthy to experience change. We are currently designing and working on the show for the L’Oréal Colour Trophy Grand Final evening at the Grosvenor House Hotel. And hopefully anyone who comes to the show will see this new creative force that we’ve nurtured through the year. And for me, as leader of the pack, it’s been an utter rejuvenation – and is keeping me totally focused on the growth of the Art Team to ensure it is the very best it can be for the future.
“
ie MBE b r o S r o Trev Creative HEAD 103
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Ryan Forsythe
Mai Ha
Tom Connell
Adam Szabo
the seeker
It’s time to get the team back together – but where do you start? In his search for the perfect new recruits, Trevor Sorbie explains how he discovered the next generation of his Art Team
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Tiziana Di Marcelli
Bree Davie
Anna Chapman
Trevor Sorbie Art team
“
I look at individuals as they’re working the shop floor and see who’s got that extra-special quality, not only in what they do but the way they work; their common skills, their personality. What I’m trying to avoid is cloning people – I believe in individuality, getting the most out of them. It’s all about an attitude – someone who wants to be a team player. By creating a high standard of creative people it attracts the right mentality of hairdresser to us. Building a strong business is ongoing – you have to keep topping it up and refining the mix. You’ll never keep everyone but you’ll keep them for longer. I’m not one of those hairdressers who keeps everyone behind him. I’ve had my glory days. I see myself in the team and everyone could be just as successful.
“
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es ag m i n l na ratio the t fi i he sp ad p a ll t e In wnlo Ap net a h o . see m t s, d EAD app o g o d T fr in e H ea h en v Ev reati ative e C Cr
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The team on tour! enmark D , m u gi el B a, on l ce ar B e Florence, Padora, Rom
A year Anna at Paris Fashion Week A/W13
Morgan styles actress Izzy Meikle-Small
The team mentoring NHF Inspire
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Trevor Sorbie Art team
The team at Stephane Rolland, Paris Couture Week
in the life With new faces and a new vigour, the Trevor Sorbie Art Team is full of fresh energy and ideas that’s seeing their skills celebrated around the world on stage and behind the scenes at some of the coolest fashion shows. Johanna Cree Brown, Trevor Sorbie’s creative director, explains how the past 12 months have shaped both her career and the team with new recruits John Stanton, Alfie Booth, Morgan Rhodes, Travis Gavin and Petros Mairoudhiou
“
It’s been an extraordinary year for me. In September I had my little boy, and it’s amazing how it has given me a different perspective on life, creativity, the nurturing of individuals and a clearer opinion on just about everything. Angelo Seminara was creative director before me at Trevor Sorbie and he did it his way. I’m working on making the role my own, and I always have Trevor to go to for guidance. I am always looking for new creative people for collaborations, from all over the worlds of art, film, fashion and photography. And I use all that knowledge and experience to help develop each Art Team member’s confidence in their own artistic ability. I want to help them achieve their own goals, and their ambitions as a team. I get really excited and passionate about our industry and the people it attracts, and feel very humbled to be working with the stars of tomorrow.
Ryan at Fashion Fringe and Graduate Fashion Week
“
Tizziana at Central Saint Martins
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Trevor Sorbie Art team
Raw m at e r i a l s The models are girls off the streets of London. The clothes are from the high street, too. It’s experimental, it’s raw, and it brings together the art team members in a collaborative project that proves the result doesn’t need to be polished to be perfect. It’s an illustration of the creativity and the hunger of the new Trevor Sorbie Art Team, in a collection shot exclusively for Creative HEAD
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Trevor Sorbie Art team
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Trevor Sorbie Art team
Hair Trevor Sorbie Art Team Make-up Laura Tegely Photography Orsolya Luca •102-115_Trevor Sorbie_GW6 13
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Trevor Sorbie Art team
It’s a kind of magic The showman shares his secrets as he and the team prepare for the runway at the L’Oréal Colour Trophy Grand Final next month
It was a night that celebrated legends – the 30th Alternative Hair Show marked the iconic career of Vidal Sassoon and invited the industry’s finest onto the stage to enjoy the audience’s appreciation. It was fitting that this was the night the Trevor Sorbie Art Team made a spectacular appearance onstage, with a show that featured levitating models as a central theme. It was an incredible statement by the Art Team, full of intricate planning, exceptional showmanship and, of course, stunning hair – indicative of Trevor’s plethora of show experience, which has left him with invaluable tips and tricks on design, production and presentation that informs the Art Team members’ stills. In a one-on-one at Salon Smart, Trevor exclusively revealed how he had created the weightless effect that left the Alternative Hair Show audience open mouthed in wonder! Want to know how? Well, he just… wait, a magician only reveals his secrets to his Salon Smart audience! “People ask me where I get ideas from – films, art, books – but there’s no one place, and the fact is those elements rarely inspire me,” admits Trevor. “It’s what I see everyday. The show was inspired by a street entertainer I saw in Covent Garden, it was really clever so we developed a show with levitation as the medium. We’re not show designers, we’re hairdressers. My job is to get the concept then delegate the hair to the team,” which is where Johanna Cree Brown steps in, he adds. “Once you have that concept, the imagination flows. We then pull in the team members to bring it all to life. Everyone contributes.” And that’s the process the team is currently in ahead of the L’Oréal Colour Trophy Grand Final. By the time Trevor and the team set foot on stage, the show will have been six months in the planning. The team is tight-lipped on what we’ll see on stage at the Grosvenor House Hotel (all will be revealed in the July/August issue of Creative HEAD), but the pressure is on. “It’s that process of ideas that’s tough,” reveals Trevor. “But then you come to a point where you have to run with the idea. It’s a painful process but once you’re there and it works, you know that’s why you do it!”
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ie Art the Trevor Sorb See more from the in Smart 2013 Team at Salon D A E H e Creativ June issue of
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grEat BritisH Hair talEnt
SEIZE THE MOMENT!
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Models photographed at the 2012 Most Wanted & It List Grand Finals
Last chance to enter
Entry forms www.creativeheadmag.com/mostwanted Closing date 17 May 2013 Enquiries 01434 610940
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Love buzz Charismatic colour, inspirational images and cuts so creative they send a tingle up your spine – welcome to the 33rd edition of SCHWARZKOPF PROFESSIONAL’S electrifying Essential Looks collection, Colour Buzz
FROM THE CATWALK to the salon and everything in-between, Schwarzkopf Professionals’ Essential Looks 1: 2013 collection, Colour Buzz, is the culmination of ideas, catwalk trends and inspirational colour palettes. Not many people know the Colour Buzz collection quite like Charlie Taylor, owner of Charlie Taylor Hair Health & Beauty, who was given the opportunity to present her interpretation of one of the new looks live onstage at the Essential Looks world tour in Berlin! Here, she lets us into her world of colour, reveals what she likes about Colour Buzz and why you need to get it into your salon now.
CHARLIE TAYLOR
GET THE TRENDS IN THE SALON – CHARLIE TAYLOR SHOWS US HOW!
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WHITE ANGLES
ELECTRIC YOUTH
This trend has strong angular cuts and big statement looks complemented by bold stunning colours. With short medium and long interpretations to work with, these styles are for clients who want to make a statement.
For the youthful rebel, this trend is modern, flexible and stunning. The hair has a lot of texture and varying lengths within the cuts. The colours are vibrant reds, multi-tonal pastels and deep overall bases.
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Creative Head
Promotion
Creative HEAD: What is the Colour Buzz collection about? Charlie Taylor: Colour Buzz is the new Essential Looks collection by Schwarzkopf Professional and is the launchpad for the Igora Royal range. The trends comprise White Angles, Electric Youth, Glam Chic and Mono Mods, with each showcasing the new season colours. CH: What do you think of the new collection? CT: I absolutely love it! I have immediately got behind it and I am very excited about the new season ahead – I’m really looking forward to presenting the looks on the Essential Looks roadshow. CH: Can these looks be translated easily into the salon? CT: Definitely. The whole point of Essential Looks is that the collection is commercial and, although there is a powerful version in each trend, a version that suits most clients is always represented.
CH: Which trend do you think will appeal to clients most? CT: I think Glam Chic has the widest appeal. It is very wearable and looks great in all the lengths shown in the trend portfolio. The colours are easy to wear and are very flattering. CH: Which trend do you like the most? CT: My favourite trend is Mono Mods. When I saw this in Berlin onstage, it really wowed me. For a professional brand to be so bold with colour was inspirational. CH: How will you get your salon team involved? CT: It is important for me to get my own team onboard right away and to make sure they all understand the step-by-steps, so I will shortly be hosting an event to showcase Colour Buzz to my teams. Then our clients will see the new looks and be encouraged to browse the Essential Looks book for inspiration, backed up by expert advice from our stylists and make-up artists.
Glam Chic
Mono Mods
Hair has volume and beautiful shape. The cuts have gentle outlines, with layers for sexy volume that are easily adapted to any hair length. For colour, it’s chocolate browns, golds and rich red/burgundy tones.
Looks are graphic and demand well-conditioned hair. Big fringes dominate and block colours contrast with blondes and darks alongside each other. Numerous variations of length and colour can be created.
Get the Essential Looks Colour Buzz collection into your salon now. Call 01296 314000, visit www.schwarzkopf-professional.com or search ‘Schwarzkopfprofessionalunitedkingdom’ on Facebook
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EXTENSIONS
Going wild There’s no denying that we’re all more sociable in the summer, so as your clients prepare for weddings, garden parties and proms, ensure you can provide the head-turning tresses they crave with a full extensions offering Hair by Skyler McDonald for Balmain Hair
“EXTENSIONS ARE very much a fourth salon service,” says Steven Goldsworthy, owner of Goldsworthy’s Hairdressing and Balmain Hair global ambassador. “In the summer they are a fantastic way to increase profitability by adding to existing colour, style and cutting services.” In the salon, Steven reveals that the summer months see more than a 10 per cent growth in their extensions business, a figure that each team member strives to increase through product promotions, and client evenings, held to educate and instil confidence. Steven adds: “To further increase the appeal, the
majority of our female stylists wear added hair from the Balmain Hair range, with some using Ready-to-Wear, which they change every day, and others with permanent extensions for added length, colour and volume.” The extensions business has become more mainsteam in the past few years, due to innovations in application methods, affordability and solutions to everyday hair problems. So if you haven’t done already, team up with an extensions brand and make summer count! As Steven says: “Wet volume products promise so much, but with extensions we can offer much more – and instantly.”
RAPID LENGTHS A FULL HEAD OF PERMANENT HAIR EXTENSIONS IN LESS THAN HALF AN HOUR! LAST’S 3 MONTHS WITH MAINTENANCE Brand new weft technology No Clips No Glue No Braiding Certainly No Damage 100% Remy Hair Endless colour blending Individually customized Removal in just 10 minutes Kit including training normally £360 now just £300 Join the new revolution of RAPID LENGTHS at www.vssystema.co.uk Or email us at rapidlengths@hotmail.co.uk RAPID LENGTHS HAIR EXTENSIONS BY VS SYSTEMA T-(01234) 346563
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EXTENSIONS
Creative creatures IN ADDITION TO profitability, extensions add an extra element of creativity to keep stylists engaged in the salon. There’s also real satisfaction to gain from providing the solution to a hair problem that has been plaguing clients for years, such as being able to volumise thinning sides or provide no-risk colour. “The summer is a great time to offer clients flashes of colour, highlights and colour blocking to provide added value,” says Emma Selson, Great Lengths marketing manager. “Trend shades seen on the S/S13 catwalks are a good way to promote different extension colours.” With this in mind, the brand has launched five limited edition colour shades,
including contrasting dip-dye extensions as well as blends of three pigments. Encouraging your client to experiment with their look should come at the consultation stage, where stylists should introduce extensions as a way of fulfilling their needs. Emma adds: “If a client is looking for a fresh new look or a colour change, then this is the time to discuss the option of hair extensions.” According to Janis Levy, creative director of Hair Developments, the key to turning extensions into a profitable service this summer is to educate clients on the wealth of possibilities they afford. “Clients don’t realise what could be an amazing look for them,” she says. “They need to be shown options so they can understand how extensions can transform their style.” It’s also important that the stylist is confident in their knowledge of the extension services offered in their salon. Anita Gill, business development manager for Hairaisers, insists salon owners should be educating their teams throughout the year. “By talking with clients about what events they have coming up, extensions can be added to their hair plan, so that they feel comfortable with the idea before the special day,” she says. Rapid Lengths, as the name suggests, provides extensions in double-quick time, making it a great option for clients battling a busy summer schedule. Brand owner Vince Serano, explains: “By choosing a system with an application time of just 30 minutes, stylists can maximise their sales to fit more clients in.”
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CONCEALED connections The most undetectable innovative design in Hair Extension Systems! The link is colour coded, concealed inside the extension and is covered inside and out with the extension hair. There are no tips protruding from or through the link. The join where the extension meets the recipient hair is seamless and appears as growing hair from root to tip. Re-Usable Connections for up to a year. Complete a full head of extensions in 90 minutes. No heat, no glue, no chemicals, no hooks, no tape, no sewing ...so kind to the hair! So simple to remove in 30 minutes. The only tool you need is our Press and Release tool. Full colour range including new natural growing hair colours with slightly darker colour roots.
Cost per pack of 10 x finest quality hair 18”(46cm) Concealed Connections £15.95
Introducing 2 NEW Wonderful
EXTENSION SYSTEMS from
M-FOLDConnections The flattest parallel extensions that are ideal for fine hair. No more pinched in connections that separate the look at the roots. M-fold hair lies parallel and flat and replicates growing hair. FAST FINISH a full head of extensions in 1 hour. M-Fold hair is re-usable for a year using M-Tabs. NO HEAT, NO CHEMICALS, NO DAMAGE. EASY REMOVE in 30 minutes. NO TOOLS are necessary to complete a full head of extensions.
See our video demo on . . . www.hair-development.com Cost per pack of 10 x finest quality hair 18”(46cm) M-Fold extensions £15.95 A terrific colour range of glorious colours including hilites and also a world first of natural growing hair colours with slightly darker colour roots.
ONLY FROM Hair Development
| e: hair@hair-development.com www.hair-development.com | Tel. 020 7790 4567 247 MILE END RD, LONDON E1 4BJ
Hair Development is proudly recommended by The Trichological Society
EXTENSIONS
One night stand From soirees to luxury holidays, the summer season is the perfect time to introduce your clients to commitment-free, temporary extensions. And hopefully, once the sun’s gone, they’ll be hungry for something a little more permanent FOR THE SOCIALITE
Balmain Hair offers a wealth of commitment-free extensions, allowing clients to whip up a different ’do and take it out as they please. Its Ready-to-Wear collection now boasts B-Loved, Hair Dress and a Clip-In Fringe. Perfect for creating volume, B-loved is available in nine different shades and offers instant height and thickness to the crown in just five minutes. Backstage favourite Hair Dress allows you to add length, volume or colour with no glue, rings, tape or clips, just a little transparent strand that keeps hair in place, while Balmain’s Clip-In Fringe allows clients to try a fringe without the commitment. Apply, cut and style it for them first in salon and if they like it, encourage them to try the look for real at their next appointment. CONTACT 0800 781 0936 www.balmainhair.com
FOR THE HOLIDAY-MAKER
Hair by Flip-In Hair
Flip-In Hair extensions sit on top of clients’ existing hair using a fine but strong wire. Completely fuss-free, the product is perfect for whipping in and out on the beach – it can be put in and taken out in minutes and is available in a choice of 43 shades – there are also 38 dip-dye shades. What’s more, the original wire extension was such a success that Flip-In Hair has also released the Pasoday Ponytail, which simply hooks around the client’s own hair, and a selection of feathers and colour flashes, perfect for festival goers. CONTACT 01926 659 500 www.flipinhair.co.uk
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Great styles go to Great Lengths.
@greatlengthsuk Great Lengths UK @ www.greatlengthshair.co.uk
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EXTENSIONS
FOR THE GLAMOUR PUSS
Hair Development’s NuVolution clip-in extensions bring red carpet glamour with an exclusive blend of Remy human hair and heat resistant man-made locks. As the perfect party pal, these versatile extensions can be curled or straightened. And if it’s celebrity style your client is after introduce them to Celebrity Chic, a temporary clip-in that comes in the guise of a half wig, that is secured neatly beneath the top layer of hair. CONTACT 020 7790 4567 www.hair-development.com
FOR THE EXPERIMENTALIST
American Dream offers an amazing range of easy-to-use clip-in extensions in 87 crazy and highlighted shades, for the client who is constantly changing up their look! Complete with innovative point of sale material and imagery, the brand also offers a wealth of quick fixes including Pop-On Ponytails and Braids. CONTACT 020 8998 9840 www.americandreamextensions.com
FOR THE FASHIONISTA
Move over Naomi Campbell, this summer there’s going to be an influx of new supermodels in town, thanks to Hairaisers. From its Supermodel range of weft extensions to Pink Label and Clip & Go clip-ins, the possibilities for clients are endless. “In today’s fast-paced society hair extensions are all about convenience,” says Anita Gill, Hairaisers business development manager. “Clients are looking for instant, transformational results and we are developing lines with this in mind.” CONTACT 020 8965 2500 www.hairaisers.com
WHAT TIPS HAVE YOU GOT FOR BOOSTING SUMMER EXTENSION SALES? TELL US ON TWITTER @CREATIVEHEADMAG
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With a reputation for sourcing, supplying and delivering the highest possible quality of hair, the enviable product portfolio attracts leading names from all over the world. When you use a Hairaisers product you know quality is never compromised.
SUPERIOR QUALITY hair extensions
Heat Resistant clip-in extensions
quick and versatile hairpieces
Luxurious High-end Fashion Wigs
For more information visit www.hairaisers.com or call 0208 965 2500
facebook.com/hairaisers.london @hairaisers
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Creative Head Promotion Promotion
Always in fashion Whether you’re styling backstage, creating new looks on a photoshoot or in the salon with a client who’s demanding fuller locks, there’s only one brand you need to turn to – Balmain Hair
Setting the styles
Create fashion-forward looks at a moment’s notice with Balmain Hair’s Styling range for couture hair
Backstage beauty is fast and furious, which is why you need products you can rely on. The Balmain Hair Styling range for couture hair is designed for when you need to transform a look from drab to fab. Rejuvenate hair with the Balmain Hair Argan Moisturizing Elixir, define and texturise with its Texturizing Salt Spray and keep the style looking exactly how you want it with the Session Sprays, ranging from Medium to Strong. And make sure no model hits the catwalk without a quick spritz of Balmain Hair’s Silk Perfume for hair – formulated to provide a lightweight, silky finish and a summery scent that’s to die for!
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d of al n o D c M r le y k S r, o d sa Balmain Hair global ambs aswhy she loves Balmain Hair Seanhanna, explain be a soulful brand
Hair: Andrew Thomas Corbett. Make-up: Asyher Silk. Styling: Victoria Hill. Photography: Tony Monckton.
almain Hair to B d n u fo ys a lw a ucts. It has a d ro p e v “I have ti a v o n in ts out with that loves coming the hairdressing industry. Our clien r genuine passion fo nection to Balmain fashion house” also love the con
Art
vs
They might be two different sides of the hairdressing coin, but session and salon styling both require back up. Here, Andrew Thomas Corbett and Yesmin O’Brien reveal how Balmain Hair fills the gap
INTRODUCING ANDREW THOMAS CORBETT, SESSION STYLIST FOR BALMAIN HAIR “Experimentation in avant-garde hair is my passion and working with Balmain Hair allows me to achieve the looks I desire. The quality of fibres available, coupled with the array of choice, enables me to manifest my ideas perfectly”
ON ACHIEVING THIS LOOK: “Balmain Hair hair rings were incorporated into the model’s root area with the natural hair weaved through to create a semi-biomechanical hair effect, half synthetic and half natural fibre”
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Creative HEAD Promotion Promotion
INTRODUCING YESMIN OʼBRIEN, SEANHANNA AND BALMAIN HAIR SESSION STYLIST…
Hair: Yesmin O’Brien, seanhanna salons. Make-up: Irena Rodgers. Styling: Bernard Connolly. Photography: Jack Eames
s. session
[Next somew way o in bra only t
“When I think of Balmain, I think quality, luxury and style. I regularly work with Balmain Hair in Paris and the hair we create has the same character – understated chic”
ON SESSION WORK:
“Most recently I created the hair at Donna Karan in London using Balmain Hair to create ponytails finished with Session Spray for perfect control and finish – the results were stunning”
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rthy of o sw ld o G en ev t S r, o d sa as Balmain Hair global aiamrdbressing, talks Balmain Hair… Goldsworthy's H r almost five
my salons fo in ir a H in a lm a business. gB “I have been usin e we have built a hugely successful ave ts h tim years and in that as a fourth service and when clien tments We see extensions s applied we offer regular appoin sion professional exten k and discuss their haircare” to chec
Extended benefits There are many advantages to offering hair extensions in your salon; not only will you generate extra revenue, but it will also set you apart from the rest by offering clients something that little bit special. And if the time and cost of travelling to an education centre had previously put you off then fear not – Balmain Hair’s three courses can be completed in the comfort of your own salon. Balmain Hair is a global leader in the hair extension market and boasts the most qualified and experienced education team around, who will come and teach your staff everything they need to know about extensions. Point of sale materials are also included to promote your new service, along with marketing ideas and ongoing support. Not only that, all Balmain Hair courses are HABIA accredited, so you will receive a HABIA certificate on successful completion of a course.
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Creative Head Promotion Promotion
Whether you want to generate a bit of extra revenue or launch a profitable full extensions service, getting educated in all things extensions is easier than ever thanks to Balmain Hair offering three free extension courses – and they’ll even come to you to teach them!
Foundation Design course
This one-day course focuses on the application and safe removal of Balmain Hair extensions, it guides you through simple application techniques, such as how to re-use and and re-fit extensions and focuses on colour and volume.
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Advanced Length course
This one-day course focuses on creating completely lengthened extension hairstyles, using the most modern extension system for volume and length, Balmain Hair DoubleHair. The course focuses on the planning and placement of extensions to create a natural, lengthened hairstyle on your model or training head.
Fashion Focus course This one-day course focuses on ‘cold fusion’ techniques – a new way of applying extensions. It enables participants to return to the salon and offer extension applications using soft rings and tape – the perfect method for clients who do not want a heat-bonded system.
16/4/13 10:04:56
y's h rt o sw ld o G f o y h rt o sw ld osh Go J r, o d sa as b am r air ai H H n n ai ai m m al al B B h t i w r ee ar c s i h Hairdressing, on furthering ork as ots and session w on editorial sho y rl la u g re rk o w my place on the e “I k ta d n a er re ca ir I develop my own d I know how relevant added ha m, an 2013 FAME Tea ay’s hairdressing industry” is to tod
Hair to b
TURN IT UP
CLIENT WANTS: long-lasting volume SOLUTION: Balmain Hair Système Volume HOW IT WORKS: this revolutionary service creates long-lasting volume by flux hair application (moving matter from one side to another) and silk protein cosmetics. Studies have shown that a massive 75 per cent of clients want to have more volume, but no matter how hard you try, whether through cutting, colouring or blow-drying, volume rarely lasts beyond the salon door. Recognising this, Balmain Hair Système Volume allows any stylist to achieve every desired hairstyle, using either Balmain Hair’s Volume+ Cheveux Fins – especially developed for fine hair – or Cheveux Normaux – for normal hair.
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CARING FOR THE HAIR All hair needs that little extra TLC and Balmain Hair has created two different haircare lines within its Système Volume collection: Cosmétique Hydratant for fine hair with Volume+ extensions and Cosmétique Nutrition Intense for treated, normal hair with Volume+ extensions. These specially developed formulas stimulate the natural hair growth and quality of the new hair due to its saw palmetto and elderberry extracts. It also optimises the natural hair and creates 10 per cent more volume, because of the moisture-binding capacity of the silk protein.
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Creative Head Promotion Promotion
Whether your clients want a bit of va-va-volume, risk-free catwalk-inspired colour or layers upon layers of beautifully thick tresses, Balmain Hair’s professional line is what they’ve been waiting for
be proud of
Double the fun Client wants: it all – volume, colour and length solution: Balmain Hair DoubleHair How it works: DoubleHair is a 9cm-wide, hand-knotted strip of 40cm-long human hair and is applied with your client’s natural hair by using a small bond. One DoubleHair has as much hair as 18 extensions and consists of three layers of hair. DoubleHair is perfect for clients who want to add volume, colour or length to hair to create endless possibilities. What’s more, DoubleHair can be repositioned every two months and the condition is guaranteed for six months when using Balmain Hair haircare range. The reusable range is available in nine colours that can be coloured and is made from 100 per cent human hair.
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Colour me in Client wants: the latest colour trends and techniques – risk-free solution: Balmain Hair Fill-in extensions How it works: Balmain Hair Fill-in extensions can create any colour effect, from balayage to the latest catwalk colour trends, such as colour flashes. Completely risk-free, with no regrowth, fading or colour bleed, they can be used in already chemically coloured hair and are available in three lengths and more than 80 shades. Quick to apply and affordable, Balmain Hair Fill-in extensions are 100 per cent human hair, with a six-month guarantee when using Balmain Hair haircare range.
16/4/13 10:05:45
k, of ec V e n n A r, o d sa as b am al b Why Balmain glo ns, loves Balmain Hair… Anne Veck Salo alled
clients an unriv r u o s er ff o ir a H “Balmain eir hair problems. th to s n o ti lu so t n choice of brillia products turn our in a lm a B – r u lo Volume, length, co reality with an amazing range client’s dreams into uickly, comfortably and safely” q that can be added
Instant style Change a client’s look as often as they like with Balmain Hair’s Ready-to-Wear collection GOT A CLIENT who’s stuck in a style rut or maybe one who wants to be a hair chameleon, able to shift between an Adele-inspired beehive to long and luscious à la Kate Middleton, in a matter of moments? Now you can give them what they want, with Balmain Hair’s Ready-to-Wear collection, offering hair additions in an instant, from fringes and a full head of extensions to a range of up-dos and voluminous ponytails. To give those clients a little style inspiration, take a look at Balmain Hair’s S/S13 photoshoot, which uses key pieces from the Balmain Hair Ready-to-Wear collection, and see just how easy the pieces are to use and how gorgeous the results can be…
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VA-VA-VOLUME
CREATED USING Balmain Hair Hair Dress STYLED BY Josh Goldsworthy, Goldsworthy’s Hairdressing GET THE LOOK “The Hair Dress is so easy to apply, with a transparent strand that holds the hair in place,” says Josh. “The natural hair is then pulled through with a tail comb to create length and volume. The blends of 3D colour create depth and the Hair Dress can be reversed for a lighter or darker effect.”
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Hair: Josh Goldsworthy, Goldsworthy’s Hairdressing; Anna Storer, George’s Hairdressing; Danielle Branton, Seanhanna. Photographer: Barry Jeffery Photography. Stylist: Kate Jeffery. Make-up: Elizabeth Rita
Creative HEAD Promotion Promotion
CHOPPY, FULL FRINGE
CREATED USING Balmain Hair Clip-in Fringe STYLED BY Danielle Branton, Seanhanna GET THE LOOK “The Balmain Hair Fringe means clients can have a fringe one day and not the next, so they can also trial a fringe before they have one cut in – it’s just so incredibly versatile and easy to use,” says Danielle. “With my model I added the fringe then styled and blended it into her natural hair to create this chic, sophisticated look.”
ROMANTIC WAVES
CREATED USING Balmain Hair B-loved extensions STYLED BY Anna Storer, George’s Hairdressing GET THE LOOK “I can’t get over how flat and limp hair can be transformed into high-crown volume with B-loved,” says Anna. “I used one clip at the front and two to secure in place. After adding the B-loved to my model’s hair, I created volume and waves using heated rollers, secured back with a classic Alice band and finished using Balmain Hair Session Spray.”
FOR MORE INFORMATION ON ALL THINGS BALMAIN HAIR, FROM ITS FREE EDUCATION COURSES TO ITS READY-TO-WEAR COLLECTION, CALL 0800 781 0936 OR VISIT WWW.BALMAINHAIR.COM
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12/4/13 12:35:19
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for every subscriber GREAT REASONS TO SUBSCRIBE ✱ Creative HEAD and all supplements for 12 months for £25* ✱ A free Dualsenses Ultra Volume from Goldwell gift set, worth £28.50.** The gift set includes: Ultra Volume Boost shampoo, Ultra Volume Lightweight conditioner and Ultra Volume Touch-up Spray dry shampoo ✱ Three lucky subscribers will receive a Dualsenses Va-Va-Volume goodie bag worth £89.60.** The goodie bag includes the entire Dualsenses Ultra Volume range and the StyleSign Volume range, featuring Lagoom Jam, Double Boost, Power Whip, Big Finish and new Naturally Full
A year of Creative HEAD for £25* Available now at www.creativeheadmag.com/subscribetochuk Subscriptions hotline 01434 610935 *SUBSCRIPTION TERMS AND CONDITIONS The £25 subscription offer is valid for UK subscriptions only. Free gift changes monthly (see latest issue of Creative HEAD or visit www.creativeheadmag.com/ subscribetochuk for details of current offer) and is available while stocks last. Image shown is for illustration purposes only, actual gift may vary from that shown. Prize draw changes monthly. Free gift and prize draw will relate to the month in which the subscription is received. To enter the prize draw with an equal chance of winning without subscribing, send your name, address and telephone number either by email to: prizedraw@ headmag.co.uk or on a postcard to: Creative HEAD Subscriptions, Mallan House, Bridge End, Hexham, Northumberland NE46 4DQ. Entries to arrive no later than the 7th day of the following month. The prize draw is open to residents of the UK aged 16 and over. No purchase is necessary for entry into the prize draw. Winners will be drawn at random and notified by post. A list of winners will be available upon request. Subscriber and prize draw winners’ details will be shared with the gift provider in order for the offer to be fulfilled, and subscribers and prize draw winners may be contacted by the provider to confirm receipt. Online subscriptions will be automatically renewed after 12 months, unless otherwise instructed by the subscriber. Subscribers will be notified of any increase to the subscription fee before payment is taken. For overseas rates (free gift and prize draw not applicable) please visit www.creativeheadmag.com/subscribetochuk or call 0044 1434 610935. **Based on RRP at time of going to press.
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fashion
“The Iconic Collection draws inspiratio n from Sassoon’s classic geometri c approach to ha ir design. We want ed to celebrate the fact that geometry and awe-inspiring colour continue to be pillars of good design in every field; from art and architecture to technology and fashion – and are absolutely fundamental to creative freedom”
n ty i plic i nts, d sim chievem e s an y snes hnica l a kes ver y, so a c tles t ffor s te on t r priori tha t a n e e s it S a s s o u a lso a t beli g tha t ts a re o xecuted ” h e in re’s n “The sign t m ethi r clien ectly m a inta t de ha t’s so ely, ou so perf le a nd g re a t t y a nd : ultim a ould be nage, st usly ks sh o m a serio our loo ea sy t a ll hey a re t
elem ents ic n o ic n e ak t e ’v e “W chitecture ar f o d l r o w e h t from im agined and design and ree are sharp them for hair. Ther planes, conceptua l curves and a new em phasis on form and structure”
“We loved the idea of taking Sassoon’s revolutionary geometric technique, which is beguilingly simple, and reting what erp int it might look like right now. It’s about looking to the past, while also becoming part of the future – an idea which is at the heart of Sassoon”
Storyboard Flawlessly constructed, softly streamlined and effortlessly beautiful, Sassoon international creative director Mark Hayes introduces an updated version of the brand’s trademark aesthetic Creative Head 139
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… d theTea e n e id es eaativ pel s y i n Ha Cr Ch a
o arkonal s l M ti
e Thelic am l d a m A rom rn fro che ic Tearho e t W o sy ef t t is i n ag t s p or n In r r n A o M o C e o e g dio irati ss lli p a i a s S B e R s in Thfind 12/4/13 12:40:43
Aesthetic perfection Breathing new life into the iconic Sassoon Professional aesthetic, the brand’s international creative team has truly harnessed its pioneering spirit Photography David Oldham
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Fashion
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d a e h e t i v e a c r
Hair Sassoon international creative team using Sassoon Professional Chromatology Colour and Sassoon Professional products: Mark Hayes, Sassoon international creative director; Peter Dawson, Sassoon European colour director, Bruce Masefield, Sassoon UK creative director; Edward Darley, Sassoon UK colour director Stylist Cathy Edwards Make-up Petros Petrohilos
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ore see m ion? o t t n Wa is collect om now! h .c from t veheadmag i t a e Cr Go to
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Psych
ic p edel uls
e
Taking inspiration from a pair of canary yellow Aztec print Melissa Pearce shoes, Billie Crago’s collection takes hair on an acid trip
Photography Nick Matthews
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Fashion
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Hair Billie Crago at The Chapel Make-up Jodie Daniels
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Screen test
Inspired by Andy Warhol and his Super 8 stills of icons including Bob Dylan and Edie Sedgwick, the RADIO Artistic Team presents a simple but powerful collection Photography Yuval Hen
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d a e h e t i v e a c r
Hair and styling RADIO Artistic Team – Mikey Pearson, Paris France, Hiro Hirata and Juri Zaramella, led by Corrado Tevere Make-up Liz Marden
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ore see m ion? o t t n Wa is collect om now! h .c from t veheadmag i t a e Cr Go to
12/4/13 12:46:25
Bookmarks!
COSHH
For help with
Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference www.indola.com
This colourful, inspiring and exciting new-look website from Indola will lead you through all you ever wanted to know about the products, imagery and salon support offered by this long-established European force in professional hairdressing.
Risk Assessment
in Salons
The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:
The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE
www.clynol.com
A sleek and easy-to-use guide to the products and services of this haircare giant, including stunning imagery, a complete overview of the product ranges available and information on how you, too, can benefit from Clynol’s experience.
www.lorealprofessionnel.co.uk
The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Colourweb, you can browse our gallery of latest looks, complete with step by steps, get detailed information on all our products or update yourself on the latest trends with our Colour Collections online.
www.schwarzkopf.co.uk
Explore the inspirational new hair trends, see the latest catwalk shows and discover the highperformance professional products as used by stylists and session teams all over the hairdressing world.
head c r e a t i v e
To advertise on these pages call DAVID HAMMOND on 020 8467 8884 or email david@headmag.co.uk
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Distributors Wanted
milk_shake is one of the most dynamic brands to enter the professional market, with high quality, natural ingredients combined with the latest cosmetic technology, producing award winning products that have instant appeal. We are currently looking for distributors in selected areas throughout the UK to continue our rapid growth plan. You may already be an established wholesaler / distributor wishing to add a winning brand to your portfolio, or you are considering a start up company and require an exciting range of shampoos, treatments and colours. In addition to a complete line of products, we offer an exclusive territory agreement, free salon education, international events, point of sale, PR and marketing support. For more information, please contact Xavier Berrell on 07866 370560 or e-mail xavier@red-hotproducts.com (All correspondence is held in the strictest confidence)
discover more at www.milkshakehaircare.co.uk Follow us on
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CLASSIFIED
Shortcuts Software - used by more than 12,000 of the best salon businesses.
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ONE OR TWO DAY WORKSHOPS: DRESSING LONG HAIR Step by step students learn the art of styling long hair.
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COURSES FOR HAIR SALONS ACHIEVING PEAK PERFORMANCE ESSENTIALS OF CUSTOMER CARE MAINTAINING PEAK PERFORMANCE ONE TO ONE FOCUS SESSIONS MANAGEMENT COACHING
OUT NOW!!! Vintage Hair DVD 10 New Step by Step Vintage hairstyles.
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FOR MAIL ORDER OVER 10,000 PRODUCTS DELIVERY
For further information on courses, DVD’s, books and brushes call Studio Manager, Marco Everard: Tel 020 7923 0599 Visit our website www.patrick-cameron.com
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152-152_Classified 3
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THE LAST WORD
Enough excuses Turning your failing business into a successful salon takes determination and a top-notch marketing strategy, as Caroline Sanderson, owner of Ego Hair Design discovered…
Four years ago, my small salon in Inverness was on the brink of bankruptcy, with a VAT bill of more than £14,000 to pay. Today it is a five star, multi awardwinning salon that has more than trebled its growth. I have stylists that bank as much as £3,400 in just four days. How did I do it? With a positive attitude and intensive marketing campaigns. As salon owners we’re responsible for our own successes and failures but this is difficult to swallow due to our basic human nature. It takes hard work and positive thinking to grow a successful business, but unfortunately most salon owners are held back by fear and give all the excuses in the book as to why they are struggling. It was only when I stopped using excuses, such as the recession, and took responsibility for the state of my business that things began to pick up. Now, if my staff don’t deliver what I want from them, I change my delivery method so that they do, and if I’m not banking enough I change how I do things until I am. The result? A stylist in my salon can bank up to £1,200 in a day and last year my salon attracted 2,466 new clients. It sounds daunting I know, but only by facing your fears and thinking outside of the box will your salon reach its full potential and keep growing. It definitely hasn’t been an easy journey, but having studied marketing strategies relentlessly for the past few years and looking
outside the industry for inspiration on direct response and online campaigns, I have reached my goals. First, for a stylist to maximise their earning potential I have learnt that you need to give them the tools they need by way of ongoing training and high value packages to offer their clients. The latter requires clients to give you money in advance of services that they have not yet redeemed. Selling these services three months up-front not only boosts profits but also ties in client loyalty – we have clients who will happily hand over £250 for our latest package deal as they love the rewards they get in return. This success largely comes down to three marketing strategies. The first is our Top Referral Club, where clients reap rewards for getting friends and family through the door. Then there is my website, which I ensure is number one on Google searches, and I also write a blog. Finally, I owe a lot to Facebook, through which I have really been able to transform my business. Don’t underestimate social media; it is really powerful if used correctly. All by changing my thoughts and beliefs and taking full responsibility for my failure have I stopped making excuses, faced my fears and taken action. Are you brave enough? Caroline Sanderson is owner of Ego Hair Design in Inverness, Scotland. Want to have your say? Email Lauren@headmag.co.uk
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