Creative HEAD May 2016

£4.50 MAY 2016

In print•online•everywhere!

MAY 2016 CREATIVEHEADMAG.COM

RULES OF

ATTRACTION HOW TO BECOME IRRESISTIBLE TO MEN

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O T E M IT’S TI 01_Cover Mitch.indd 3

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CR EATIV E HE AD AD VE RT OR IAL

!

P U MAN U CAN TO O Y G IN H T Y R E V E ARE YOU DOING RN MAN? E D O M E H T O T L PEA MAXIMISE YOUR AP OUR SALON Y P L E H N A C H C IT DISCOVER HOW M

STYLE ISN’T BORN. IT’S GROOMED. 01_Cover Mitch.indd 4

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M U M I X G A N I M OM O R R G E POWted, high-

a ts r c t u n d e o pr Conc e c le n t t a i l m or f r e at a way p h t ee t n ong a l r a a gu goes H C MIT

LEAD THE IT MAKES SENSE TO PARTNER WITH A BRAND THAT KNOWS WHAT MEN WANT AND PAUL MITCHELL HAS BEEN AT THE FOREFRONT OF GROOMING FOR MORE THAN 35 YEARS According to WGSN, 56 per cent of men are too embarrassed to ask for grooming tips but find not knowing how to style their hair to be one of their biggest grooming problems. Men might not know what they want, but they do expect the best. MITCH is a high-performance male grooming system that features innovative stylers with a wide range of finishes and hold factors.

The concentrated, high-performance and veganfriendly products make great grooming easy for the modern man, ideal for men who don’t know what to ask for. It presents the perfect opportunity to generate loyalty among your male clients as they will be profoundly grateful to anyone that helps them find the right style and products for them.

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2015 was the first year that there has been more interest men’s in men’s hair than wo Google hair, according to a US ds – so report on beauty tren t you could be missing ou on a big piece of the pie

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I nnovat ive sty ling op tailore tions d so th e mode man ca rn n hand le any style s ituatio n

CR EATIV E HE AD AD VE RT OR IAL

ICONIC STYLE

WAY S L L I K S N A M ducational support

e tal i v h MITCH t i w ess n i s u b r u s yo r e ues q w i o n p h c m e e t and s l o o t g n marketi 01_Cover Mitch.indd 6

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Image International

ART OF S

ENTICING MALE CLIENTS INTO YOUR SALON IS A DIFFERENT BALL GAME TO WOMEN, BUT A FEW CHANGES CAN TURN THEM INTO LOYAL FANS IN NO TIME AT ALL

APPEALING TO MALE CLIENTS can seem daunting, especially if you’ve traditionally always been a unisex salon, but it’s easier than you think. The first step is creating a ‘man space’ where men can feel comfortable.

Pep Pasqualino, owner of Image International in Spalding, wanted to create a more masculine environment in an area of his unisex salon. To do this, he transformed what could have been an ordinary stylist station into a male grooming area (pictured above), inserting a small working basin so that they can offer cut-throat shaves. He also added a barber’s pole, created a ‘man-u’ of male services and even installed bar optics.

The stylist station is often undervalued as an area that can help increase revenue, but it’s more than just a chair and a mirror.

“We have noticed a significant increase in male service sales,” says Pep. “We used to do maybe one a month, now it’s at least one a day at £25 each. As a team, we undertake a lot of male grooming training and the team have taken real ownership of the male stylist station area.”

Since the salon renovation, Image International stylist, Rob Cook, has seen an increase in percentage of male clientele through the door, as well as an increase in repeat visits. “Guys feel more relaxed having their own space; more comfortable sat next to another guy than next to a woman with a full head of foils,” he says.

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YOU’VE GOT HIM in the chair, but now it’s time to make sure he gets the right products in his hands. “Get into the facts: give guys the detail of how products can help them achieve the results they crave.

How much, where to place it, also how they can change up their style quickly and easily using language they can relate to,” suggests Josh Denholm, owner of Reilly Denholm.

Men tend to gravitate towards products that are clearly labelled, which is why all MITCH products are colour-coded for easy selection in-salon and on the shelf.

Vicky Panting, manager of Outcast salon, also suggests having a think about the lives your male clients lead. “Do they go to the gym regularly? Do they travel a lot for business? According to Mintel, 44 per cent of men have a separate set of grooming products for the gym, business trips or weekends away. Consider your retail offering, have you provided solutions for both home and travel? Stocking smaller sizes in addition to regular retail sizes can help boost your sales if you make the benefits of both clear.”

CR EATIV E HE AD AD VE RT OR IAL

Think MITCH

F SEDUCTION

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NEEDFUL THINGS MITCH HAS THE PRODUCT FOR ANY MAN, NO MATTER WHAT STYLE HE REQUIRES

MITCH Barber’s Clas sic Moderate Hold/ High Shine Pomade

Create slicked-back loo ks or take control of curly or wavy hair with tonnes of fle xibility and shine wit h this pomade

Hold/ NEW! MITCH Matterial Strong Ultra-Matte Styling Clay

Strong with this powerful styling clay.

Make hair look and feel thicker hing it down, while the no-shine grip bulks up texture without weig finish formula leaves a dry, ultra-matte

lfateMITCH Double Hitter 2-in-1 Su Free Shampoo & Conditioner

like a ition in one easy step. It lathers This allows men to wash and cond scent n clea h, fres a healthy-looking with champ and leaves hair full and

MITCH Heavy Hitter Deep Cleansing Shampo o This sha

mpoo invigorates an d refreshes as it washe s away dirt and produ ct residue, leaving hair with a fre sh cedar and agave sce nt

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MITCH Construction Paste Elastic Hold Mesh Styler

Shape and shift textured looks with just the right amount of hold. This fibrous, mes h-like constructor is pliable enough to form, sepa rate and define any hair type, without flaking or resi due

GET THE LOOK

THE FRONTIERSMAN Rugged and ready for anything with subtle texture and medium hold Step one: Shampoo with MITCH Double Hitter Step two: Blow-dry until hair is completely dry Step three: Mix together MITCH’s Barber’s Classic and Clean Cut in your palms and apply the mixture from front to back, directing the hair off the face

imum Hold MITCH Hardwired Max Spiking Glue

rhouse, for this styling powe looks are no obstacle g Spiked and extreme fla in place, without kin hold that keeps hair providing maximum

MITCH Clean Cut Medium Hold/ Semi-Matte Styling Cream

uss forming cream. Helps Get a clean-cut look with this no-f style, while pliable hold lets bulk up hair texture for a thicker ng control you shape and reshape with lasti

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MITCH Reformer Strong Hold/Matte Finish Texturizer

MITCH Steady Grip Firm Hold/Natural Shine Gel

Get a steady grip on any style with this extra-strength gel. Helps look thicker as it shapes and separates with a long-lasting, firm

hair

hold.

The alcohol-free formula leaves a strong, clean finish with natural shine

create Reach for this classic pomade to curly of rol cont take or s slicked-back look e shin and ty or wavy hair with flexibili

GET THE LOOK THE SWELL Fast becoming a modern classic, with bulked-up texture and hold

Step one: Shampoo with MITCH Double Hitter and towel dry Step two: Apply MITCH Matterial to sides and back, using your fingers Step three: Use slightly more on top and front, using your fingers to style

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“For more than two decades, Paul Mitchell has remained the leading salon brand among men.

We are confident that MITCH will deliver the performance you and your clients demand" JOHN PAUL DEJORIA,

CO-FOUNDER AND CHIEF EXECUTIVE OF PAUL MITCHELL

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e .

u

F O R E W O P N O I T S E G SUG

WOMEN? WHAT ABOUT THE SO , RD A BO ON EN YOU’VE GOT THE M HOLD THE CARDS EN OM W , G YIN BU O T T WHEN IT COMES MITCH KNOWS THA REMEMBER TO TALK about MITCH with your female clients, too. According to the Grooming Guru, not only do 60 per cent of women say they know best when it comes to how their other half looks, 40 per cent actually feel it’s their job to make over their man, be it subtly or not. And men seem to like a little advice from the women in their life – according to a Mintel survey, 48 per cent of men saying they would be likely to try new products if they were recommended by a spouse or significant other.

Create some manpower in your salon with MITCH, available exclusively from Salon Success.

Call 0845 659 0011 or visit salon-success.co.uk

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FREE SUBSCRIBE TO CREATIVE HEAD AND RECEIVE...

£41

A GIFT WORTH MORE THAN

FOR EVERY SUBSCRIBER*

CREATIVE HEAD AND ALL SUPPLEMENTS FOR 12 MONTHS FOR £33 A MITCH GOODIE BAG, FEATURING DOUBLE HITTER 2-IN-1 SULFATE-FREE SHAMPOO & CONDITIONER, CONSTRUCTION PASTE ELASTIC HOLD MESH STYLER AND NEW MATTERIAL STRONG HOLD/ULTRA-MATTE STYLING CLAY, WORTH £41.85.

TEN LUCKY SUBSCRIBERS WILL RECEIVE THE ENTIRE MITCH COLLECTION, WORTH £123.55.

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*For full terms and conditions, visit creativeheadmag.com. All product prices stated are RRP

YOU’LL ENJOY...

19/04/2016 12:28

SPEC:

SUPPLY PDF AS SEPERATE PAGES

“Thanks to all hairdressers and Revlon Professional for making women feel more beautiful” OLIVIA WILDE Revlon Brand Ambassador WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO

NEW!

Introducing The most beautiful color in the world

“Revlonissimo Colorsmetique is like make-up for your hair. Clients love the soft, super shiny results.”

WITH HYALURONIC ACID & SOY PROTEIN

Anne Veck, Anne Veck Salons

“Beautiful high coverage colour with luxurious shine. It delivers amazing hair every time.”

Robert Masciave, Southern Hairdresser of the Year

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Michelle Griffin, Griffins Salons

For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

AMERICAN CREW

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FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / customerservice.uk@revlon.com IRELAND: 01886 9300 / customerservice.ire@revlon.com

ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

Your Hair, Your Heat, Your Style.

To become a Cloud Nine stockist please call 01943 811314 9 out of 10 people who switched to Cloud Nine preferred our Irons* *Taken from a recent independent survey of 500 people.

Free Beach Bag and 50ml Magical Potion with selected electrical products

For a limited period only.

SPRING/SUMMER ‘16 SEES LABEL.M - THE OFFICIAL HAIRCARE PRODUCT TO LONDON FASHION WEEK COLLABORATING WITH BRITISH TALENT JE AN-PIERRE BRAGANZ A. Known for his love of print manipulation, Jean-Pierre’s explosive ‘Whiplashed’ collection, emblazed with primary colour-pops in Cobalt Blues, Ruby Reds and Sunflower Yellows, evoked the sounds of Jazz greats.

“For this collection, I went back to the Bauhaus movement and also I’m really loving everything about Jazz this season.

The colour palette for the print, was inspired by an altered state of reality with swirls and the psychedelic.

The clothes are body conscious, yet flowing and have been designed for the woman who is astute, confident and loves fashion.”

Jean-Pierre Braganza, Award-winning British Fashion Designer

To be part of label.m call 01753 612040 www.labelm.com F : /labelmUK T : @labelmUK I : /labelmUK P : /labelm YT : /UKlabelm

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f o s g a B t yl e S LIMITED-EDITION TOTE BAG FOR THE ‘FASH PACK’ ON-THE-GO

FREE FOR YOUR CLIENTS WITH THE PURCHASE OF ANY 2 LABEL.M PRODUCTS* EXCLUSIVELY AT LABEL.M, TONI&GUY AND ESSENSUALS SALONS FROM MAY 2016 *salon’s T&Cs apply

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18/04/2016 17:09

BEST PROJECT I SUSTAIN BEAUTY 1ST EDITION

WE SUSTAIN BEAUTY EVERYDAY THROUGH OUR PRODUCTS AND PROJECTS. NOW WE WANT TO LOOK BEYOND OUR BRAND’S BORDERS TO THE WORLD AT LARGE TO IDENTIFY AND CELEBRATE SOCIAL, ENVIRONMENTAL AND ARTISTIC BEAUTY PROJECTS. OUR I SUSTAIN BEAUTY CAMPAIGN IS A CALLOUT FOR EVERYBODY TO PARTICIPATE IN MAKING OUR WORLD A MORE BEAUTIFUL PLACE WHILE EMBRACING A BROADER DEFINITION OF BEAUTY.

HOW DO YOU SUSTAIN BEAUTY? learn about these beauty sustainers and submit your own special project at

www.isustainbeauty.com

(from top left)

Mara Galeazzi, Dancer, Oman Aldo Signoretti, Cinema

Hairstylist, Italy Salvatore Giaquinta, Hairdresser & Educator, Peru Belgin Aksoy, Wellness Activist, Turkey

Editor’s letter

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26 62 JOIN US!

FANS OF EARLY ’90s hip-hop will know the lyric “reality used to be a friend of mine” (10 points if you can name the band without Googling – tweet us now!) and I often think of it when looking at the heavily Photoshopped photographic collections I’m regularly sent. Don’t get me wrong, some of the work is stunning, but we’ve come to a point where artificiality is beginning to look, well, a bit uninspired, boring even. It’s why I was so excited when Laundry’s Mitchell Wilson told me about a project he was lining up with TIGI and other salons in his Sheffield locale – real people, real looks and real hair, with real hairdressers at a local level all mucking in. You can see some of the results on page 80 – they are a breath of fresh air, all beautiful and in reality. This was timed perfectly as we cover our recent Salon Smart event too, where salons from across the UK discussed real problems and challenges – recruitment headaches, staff with attitude, chair rental. No gloss, all grit. The message? Don’t be afraid to face up to reality – you can find real success and create something beautiful, if you dare.

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk Creative HEAD Magazine

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creativeheadmag.com Creative HEAD Magazine App

The clock is ticking – May is Most Wanted and The It List deadline month! Have you chosen your categories? There are 20 titles waiting to be claimed and you have until 15 May and 23 May respectively to get your entries in. Turn to page 50 or head straight online to creativeheadmag.com/ mostwanted. And while you’re at it, book yourself a night out with Creative HEAD’s Coterie club in London, on 25 May. We’re holding our second ever In Session event – featuring live and exclusive hair work by super session stylist Syd Hayes and our It List 2015 It Girl winner, Kim Rance.

They’ll be sharing backstage tips and techniques while whipping up some awesome runway-inspired looks and translations your clients will love. Book at creativeheadmag.com/store.

@creativeheadmag @creativeheadmag

19/04/2016 12:30

Volume just got Mega NEW

Introducing NEW

Extreme Volume Mega Styling Foam • Incredible lightweight formula • Soybean Oil and Rice Protein helps thicken each hair strand for added oomph • Long-lasting, frizz free results with no sticky residue • Suitable for adding volume to all hair types

Mega Volume with textured hold

www.osmo.uk.com

May

WHAT’S INSIDE 86

71

LUKE BENSON

The It List It Guy talks Fashion Week pressure and avant-garde artistry

FASHION

Liam Curran adds a little sunshine to the S/S16 trends

In print•online•everywhere!

MAY 2016

44

£4.50 MAY 2016

24 L’Oréal Colour Trophy Backstage Live and Revlon Professional Style Masters Grand Final

EDITOR

EDITORIAL ASSISTANT

AMANDA NOTTAGE

ANNA SAMSON

CREATIVEHEADMAG.COM

SCENE

We talk to the next big salon name

DIGITAL PR & SOCIAL MEDIA MANAGER ALISON ROWLEY

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

SPECIAL PROJECTS MANAGER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

PUBLISHER CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

creativeheadmag.com

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Creative HEAD Magazine

ATTRACTION HOW TO BECOME IRRESISTIBLE TO MEN

RISING STAR

JOANNA ANDERSEN

RULES OF

ON THE COVER Hair by Catherine Furniss for MITCH

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

@creativeheadmag

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

21/04/2016 15:19

introducing new

an intense conditioning oil designed to restore wayward beards, skin and hair to their manly prime

grooming www.osmo.uk.com Cut & Styling by OSMO速 Brand Ambassador Davie Walker

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MORE THAN three-quarters of consumers now use social media and websites to display their dissatisfaction with products and services, according to a survey by Feefo.

The global feedback provider revealed that in 2015 Brits admitted to spending £5.6 billion – an average of £110 per person – on products and services they were unhappy with. Of those, 75 per cent went online to complain about poor goods and services, meaning salons must keep on top of their social media platforms if they wish to stay ahead.

Andrew Mabbutt, chief executive of Feefo, said: “Our research has revealed that consumers who are not happy will share their frustrations publicly and look for a speedy resolution. If businesses want to gain trust from consumers beyond the sales period then they must be on top of their customer feedback, turning around any negative reviews.”

Hollie Power, PR and marketing manager at Richard Ward Hair & Metrospa, believes the key in dealing with public negative reviews is to take prompt action. “Due to the nature of our industry, one negative comment can spread like wildfire, but if it’s handled properly and in an appropriate timeframe, it can actually turn a disgruntled client into a loyal one,” she said.

And rather than deleting a negative review, face it head on. “The biggest reason someone leaves a brand is because of the way their complaint was dealt with, not the complaint itself,” said Rae Palmer, director of WeLove Salons. “I would call the client straightaway and make what I call ‘The Power Of Love Call’. In this day and age, communication and care is lost through a screen. The power of calling is far greater than a typed message.”

For more about how to respond to clients on social media, turn to page 28

Images courtesy of L’Oréal Professionnel

UNHAPPY CLIENTS ‘GOING ONLINE TO COMPLAIN PUBLICLY’

Richard Ward Hair team styles V&A show WITH THE GRAND aesthetic of the Victoria and Albert Museum as the backdrop and designer Christopher Raeburn’s work on show, it was up to the team from Richard Ward Hair & Metrospa with L’Oréal Professionnel to create the looks for 14 models for Fashion in Motion.

Led by Cristiano Basciu, the team created simple, low ponytails that covered the ears for the women, while the men had low-key quiffs.

Cristiano explained: “The show was a retrospective of some of Christopher Raeburn’s key pieces from collections over the years, so we needed to keep the hair chic and simple to complement all the clothes.”

37,000

The number of apprenticeships and jobs that the UK hair and beauty sector is set to create this year, according to Sally Salon Services’ Beautiful Britain 2016 report.

WIN IT! Download the iPhone issue of Creative HEAD and be in with a chance of winning the complete limited edition Elvis Presley range from American Crew. Enter online at creativeheadmag.com

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designer retail affordable luxury at balmain paris hair couture www.balmainhair.com - 0800 781 0936 - info@balmainhair.co.uk Hair by Errol Douglas MBE

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#CHedit MY month

THE KNOW-HOW

AHEAD What May has in store for...

THE INSIDE TRACK ON THE HOTTEST SALON IDEAS

ANDREW BARTON

THE SUN IS OUT so blonde is in – or so it’s always gone – but not this summer says Sue Pemberton, Joico international artistic director for Joico Vero K-PAK Color (pictured above).

She believes the popularity of new, brighter, more vibrant shades will influence client demand. “Bright, exotic shades will transport your clients to the holiday island of their dreams.

Warm sunlight, blue skies, clear waters and beautiful flowers – bliss in every colour service.”

Sue believes the rise in client desire for more dramatically fashion-forward colour is twofold: “The quality of products, such as Joico Color Intensity, means we can achieve the vibrancy clients desire without damage, while the techniques we are using to apply colour are increasing the acceptability and wearability of such colours.”

To get the look right for your clients this summer, take inspiration from the Rock Candy and Mermaid collections from Joico, which used the Joico Color Intensity range to achieve the standout shades.

URBAN RETREAT

BAD APPLE BRANCHES OUT AWARD-WINNING West Midlands salon group Bad Apple Hair has opened its first academy, in Wolverhampton. With salons already established in Walsall, Birmingham and Solihull, the group sees the new project as fundamental to the development of the business. The Bad Apple Academy is housed in a former bakery and was opened by TIGI international artistic director, Anthony Mascolo. Aid Tams, founder of Bad Apple, and group colour director Adam Murphy, will oversee all the training, and eventually grow it into a standalone Graduate Academy.

A day with session stars!

Gary Gill

Summer often means lighter for clients, but brighter, tropical and more vibrant shades could be the way forward instead

WANT TO know the secrets of session styling? Enter the Session Kit x Opportunity competition and you could win a mentoring day with session stylists, Anna Chapman and Gary Gill. Impress on the day and you could be selected to work backstage at fashion week S/S17.

Visit sessionkit.com/opportunity

May is going to be fullon and fabulous. I’ve got three amazing ‘Evening With’ Affinage education dates booked in Plymouth, Coventry and Salford. I will also be visiting Prince Charles at the Palace at the 40th anniversary of The Prince’s Trust. I’m very proud to be an ambassador for the charity.

JAMIE BROOKS BROOKS+BROOKS

We have a crazy month ahead as we prepare for our L’Oréal Colour Trophy Grand Final Show. We will be doing our model casting and, internally, the whole team is busy preparing all our looks.

On top of that, we also have to fit in shows, shoots and finding the time to do our Most Wanted and It List entries!

HOB UNVEILS VARDA TEAM

HOB SALONS has revealed the eight new members of its Varda Team. They are, pictured from left to right: Jason Tierney, Conor McLaughlin, Kelly Pellechia, Sean Moore, Chloe Fletcher, Amelia Evans, David Sun and Rush Shah. Led by HOB international creative director Akin Konizi, the programme is designed to provide a path for stylists to the creative side of the HOB brand.

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INTRODUCING SALON ELITE

DITION E D E T I M LI

THE ULTIMATE D E T A N G L I N G HAIRBRUSH. B A N I S H TA N G L E S A N D K N OT S W I T H M I N I M A L BREAKAGE OR DAMAGE. THE MEMORY FLEX TEETH GLIDE THROUGH YOUR HAIR LEAVING IT SOFT AND SHINY WITHOUT TUGGING OR PULLING. FOR MORE INFOMATION PLEASE CALL 020 7274 6128 OR E-MAIL SALES@TANGLETEEZER.COM

This handmade white Spa Brush from Balmain Paris Hair Couture cleans the hair, stimulates the scalp and increases blood circulation to the roots – a timeless classic.

RRP £49.95 0800 781 0936 Style Link Minerals from Matrix are powered by microsalt particles to offer stylists and clients a new touch of texture. We love Mineral Booster, which can be layered with another styler for definition and separation.

RRP FROM £10.99 0800 387608 matrixhaircare.co.uk

To celebrate Elvis Presley as the King of Male Grooming, American Crew has unveiled Elvis editions of its classic stylers – we love Defining Paste.

balmainhair.com

New from Mitch, Matterial is a powerful matte styling clay with strong grip that bulks up texture without weighing hair down.

RRP £14.95 0845 659 0011 paul-mitchell.co.uk

Since its launch, Color Wow has amazed clients – first was the root cover-up, then there was a fab styling range and now there’s new Bionic Tonic Cocktails that bond to hair. Choose Coconut for silky, flexible hair; Kale to strengthen by 50 per cent after one use; and Carb to fatten limp strands and give you style-holding ‘starch’. Just to be clear – these are to be used on the hair, don’t go glugging them…

RRP FROM £14.50 020 7391 7440 americancrew.com

RRP £22 EACH 0870 240 2176 astonand fincher.co.uk

The beach is back with new Beach Freak from Bedhead by TIGI, a moisturising detangling spray that lubricates sun-baked, saltcaked strands.

RRP £15.50 0844 844 0944 bedhead.com

Make the most of the grooming boom with Beard Complex from Osmo, a conditioning oil that can be used to moisturize whiskers and create a smooth sheen on dry hair to boot!

RRP FROM £7.80 0141 812 5000 osmo.uk.com

Your clients will swoon for the aroma of the new Lotus Flower edition of Revlon Professional’s UniqOne leavein treatment spray.

RRP £14.95

020 7391 7440

revlonprofessional.com

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InstaTint’s commitment-free colour from Joico allows clients to try all the festival fun hues without ever getting too attached.

RRP £4.95 0845 071 2326 joicoeurope.com

Paraben-free Your Hair Assistant Blowdry Primer from Davines imparts body and shine while supporting your blow–dry with a totally natural look.

RRP £24.80 020 3301 5449 davines.com

CREATIVE HEAD

21/04/2016 13:25

#CHedit

STOCK OPTIONS OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

LAUNCH OF THE MONTH

A YEAR SINCE its launch and it’s safe to say Goldwell Kerasilk has been a global hit. A smoothing range that has something for everyone, with the most luxurious looking products for clients to decorate their bathrooms with! Well, because you can never get enough of a good thing, Kerasilk has unveiled five new additions – Reconstruct Split Ends Recovery Concentrate seals split ends even after water contact; Reconstruct Restorative Balm protects against breakage; Color Cleansing Conditioner is an anti-fading co-wash; Color Gentle Dry Shampoo leaves no visible residue while the Repower Volume Dry Shampoo uses a new aerosol spray formula that mixes two innovative powders for incredible volume.

Available from the end of May.

RRP FROM £18 020 3540 1200 goldwell.com

IT’S ALL ABOUT... SUMMER System Professional’s new Solar range is targeted to hair’s needs during the warmer months, formulated with an exclusive Helioguard complex to protect and nourish weather-worn hair.

Designer Jean-Pierre Braganza has created an oh-so cool tote bag with his S/S16 Whiplash collection’s print for London Fashion Week favourite label.m – clients can grab one free with any two products.

RRP FROM £18.25 01202 595700

FREE 01753 612090

systemprofessional.com

labelm.com

CREATIVE HEAD

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Photography: Zac Frackelton

#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER? At school I got a haircut at Saks and I loved the atmosphere. I started at 14 on a Saturday, was intrigued by what goes into creating great hair and started attended training sessions – I was hungry for it! I got qualified with Saks Apprenticeships and was promoted to senior stylist in January last year – the youngest ever at Saks Barnard Castle. I’m very proud of my career path so far!

R I S I N G S TA R

JESSICA HESP AGE: 19 SALON: SAKS BARNARD CASTLE

WHERE DO YOU SEE YOURSELF IN 10 YEARS? Still at Saks – ultimately I’d like to own my own salon, or co-own with Simon Folkes, my boss at Saks Barnard Castle, he’s very supportive.

In the meantime I’ll keep putting myself forward to represent the Saks brand while also transforming lots of happy customers along the way.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? I love the buzz backstage but my preference is shoots, from moodboard concepts to creating the look. But then looking down the lens of a camera can change everything as it’s often different to the first vision, hopefully in a good way.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Being chosen for Saks A-Team. It’s a creative programme where creative director Luke Pluckrose and the Saks Art Team mentor us and develop our creativity. But the whole of 2015 was a highlight! I’m particularly proud of being part of our backstage hair crew at The Clothes Show two years running. And most recently at the BRITS!

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Inside story BLUE TIT BRIXTON

FOR THE GROUP’S sixth salon, Blue Tit has opted for Brixton: “It’s such a lively place, full of quirky little areas,” explains director Perry Patraszewski. “You feel like you’re a part of something very exciting.”

With 10 workstations and four shampoo points, the salon’s vibe is industrial, inspired by the raw, almost naked interiors of Berlin nightclubs.

A standout is the giant skylight in the shampoo area; during the day it’s relaxing for clients to look up at the blue sky, whereas at night the lights inside and outside bounce off the pyramid-shaped roof feature.

The workstations were custom-made and have a unique, heavy metal construction, while the work-surface in the reception was made bespoke, to allow for a touchscreen computer booking system. Anastasya Martynova provided the finishing touches with her artwork – a blue tit bird made of coloured hair encased between two sheets of acrylic. She also created a mural sketch of the ‘golden ratio’, an obsession of Perry’s!

HOT BUYS ISN’T IT SUBLIME?

For a truly ooh-inducing shampoo, opt for the Sublime shampoo unit from Salon Ambience, available with shiatsu massage system and extending chaise longue-style seat and backrest in a variety of colours. Bliss!

Price: from £1,144 (special offer until 31 August) 07554 990965 salonambience.com

SEE MORE deals from Salon Ambience in your free brochure with this issue of Creative HEAD! 26

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THE LOUNGE FALMOUTH A sequel to his Lounge in Truro, Marc Sampson unveils another bright and colourful West Country stunner.

CREATIVE HEAD

19/04/2016 12:38

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04/04/2016 14:54

THE BUSINESS EDIT FROM INSIDE

THE SALON

JIMMY GOODWIN THE CHAPEL

Across our social channels we have varying styles of interaction with our followers. Twitter is the most conversational social platform, mostly with lovely comments and ‘after’ photos from guests. These interactions tend to be during opening hours so are easy to respond to, but if they’re posted later than 6pm they aren’t usually critical.

However, depending on our own schedules we often are able to respond late into the evening. We prioritise replying to and acknowledging all of our social media questions and comments first thing the next working day as we are truly appreciative of the support and interest from our followers.

Facebook and Instagram are at their busiest for us in the evenings but are usually less conversational.

No business should be replying later than 24 hours on a working day.

HOW QUICKLY SHOULD YOU RESPO?ND TO CLIENTS ON SOCIAL MEDIA WITH CLIENTS SPENDING time online at all times of the day and night across a variety of social media, salons are under increasing pressure to respond quickly to posts, tweets and queries. But what is a reasonable expectation for salons?

At Salon Smart, one attendee posed this dilemma: a client had experienced a home hair disaster and wanted to book in the next day and posted her request on Facebook. However, it was 9pm on New Year’s Eve… For Mitchell Wilson at Laundry in Sheffield, this type of dilemma happened recently. “It was Easter Sunday, 9.30pm. I had three backto-back calls about an appointment for Easter Monday! It was a number I didn’t recognise and I didn’t pick up, I only know the nature of the calls because a text promptly followed. In my opinion contacting someone late on Easter Sunday asking about Easter Monday via any medium – even a footman with a note on parchment – is an invasion of privacy!”

Social media, in particular Facebook, is incredibly important to many salons. They use it to stay in touch with clients, to promote new products and even recruit staff, which is precisely what Unique in Yorkshire does.

“It does mean you have to respond outside of traditional work hours but we’re on our phones/tablets accessing social media anyway, so it’s not hard,” explains Danny Smith, events manager at Unique. “We live in a fast-changing

world and you have to be prepared to adapt.

We currently have a 100 per cent response rate and 11 minute response time on Facebook.”

Ah, yes – the all-important Facebook response rate. The concern is that your response to clients and users is out there for all the world to see. Ideally, salons want the ‘Very Responsive to Messages’ badge, which shows people which pages respond quickly and consistently to private messages. To get it on your page, you must have achieved a response rate of 90 per cent and a response time of 15 minutes over the previous seven days. When your page has it, anyone can see it. When your page doesn’t have the badge, only people who help manage your page can see your speed.

“Your response online is as important as it is in the salon; you wouldn’t let the phone ring for an hour when people know you are open,” says Dean Robertson of Sixth Sense salon.

So, how can salons be seen as responsive?

One quick answer is to turn on Instant Replies on Facebook – people will receive an automatic response when they message your page, which could state what the expected response time would be, such as during work hours.

Giuseppe Vaccaro, co-founder of Mova, adds: “We like to schedule our social media during times people are naturally having a break from work, such as the evening, in order to reach the largest audience. So it’s great having a 24-hour window for this.”

NEXT MONTH Should salons charge gender-neutral prices? Email amanda@alfol.co.uk

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CREATIVE HEAD

21/04/2016 13:27

HELPING YOUR

We have a programme of events and workshops for you and your team to help develop and grow your business • How to increase your profits • Using Facebook to grow your business • Emergency first aid at work • Pensions auto-enrolment • Focus on hair loss • Barbering and beauty workshops • Competitions

Plus many more…

To get involved and for more information about our upcoming events

Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/grow

#BusinessEdit

LIFE LESSONS

GARY HOOKER & MICHAEL YOUNG HOOKER & YOUNG

Stay focused – keep your goals in mind and you’ll always stay on track!

Give yourself time to think of what you want to achieve and how you can accomplish these goals. It’s easy to lose sight of what’s important and get wrapped up in the madness of this wonderful industry.

Treat people well. This applies to staff and industry peers, not to mention clients, obviously!

While some people think that being forceful and rude can get you ahead, we don’t believe that creates respect for you or your work. Take the time to listen – you never know what you can learn from a brief encounter.

Surround yourself with like-minded people. By having people around you whom you respect and believe in, you automatically have a creative environment to enable you and your peers to be the best. Appreciate the people around you, learn from them and grow as individuals.

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THERE’S NO ‘S-E’ IN ‘TEAM’

THE WORDS ‘TEAM’ AND ‘SELF-EMPLOYED’ DO NOT BELONG TOGETHER, SAYS KEN WEST KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

WE ARE AT a very interesting time in our successful brand. If you have self-employed industry. The Living Wage at £7.20 an hour has workers in your salon, to stay on the right side been introduced for over 25s and I would say of the law and the taxman, you cannot control it won’t be long before it’s introduced for lower any of the following: age brackets as well.

• The hours or the days that they work The National Minimum Wage for over 21s is going up to £6.95 in October, not far behind the • The products that they use or sell over 25s rate.

• The services that they provide to clients These rises obviously have an impact on costs and, in turn, I hear many salon owners • The prices that they charge their clients are considering the option of making their team self-employed as a way of ‘saving • Their behaviour or dress code money’. Initially this may seem attractive but I • The clients they decide to take or turn away would urge caution.

First, the whole idea of a salon full of self• You cannot provide, nor pay for, any training employed stylists goes against all that I have or education they may need learnt over the years. How can you create These are just a few of the regulations, a great team, working toward a common but I cannot see how you can possibly goal with plans in place to grow and educate create a fabulous team of creative stylists individuals, if everyone has their own agenda? with a common goal to build a salon and a I have also become aware of inspections brand that nurtures and grows people with by the HMRC regarding the minimum these restrictions. wage, going into depths that I have never At the moment, many of you are playing on encountered before and asking many an uneven playing field, and I do hope that questions regarding self-employed workers HMRC will rectify this. such as stylists, therapists and manicurists.

HMRC has very clear guidelines online and I want to PLEASE GIVE KEN FEEDBACK highlight what I consider to be Email him directly on KenW@365Hair.com crucial points that could prevent a salon from growing into a

CREATIVE HEAD

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QA

#BusinessEdit

NILAM HOLMES-PATEL CHIEF EXECUTIVE, HIGH DEFINITION

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

CHARLES WORTHINGTON MBE Which client have you enjoyed working with the most and why?

Patrick McDougal, Rainbow Room International @PaintedbyPaddy Sarah Jessica Parker – she’s great fun and puts everyone around her at ease. She also happens to have fabulous hair to work with! The Sex and the City girls were all clients in my New York salon and they actually filmed part of the last ever episode there, so we have a special history together.

What do you feel your biggest achievement has been over the years?

@ArconicBrush There have been many moments in my career that I am proud of, such as award wins, receiving my MBE, my longstanding partnership with L’Oréal Coiffure. However I’m most proud of the dedicated, loyal and passionate team that forms the heart of CW Salons.

Creative HEAD: Why did you rebrand from HD Brows to High Definition?

Nilam Holmes-Patel: We’re no longer solely an eyebrow brand. Although High Definition Brows is a huge part of it, rebranding to High Definition marks a new era for us, as we continue to be a leading UK beauty company that offers a full spectrum of services and products.

What’s your motto?

@easydryintl Always treat others in the manner you would like to be treated yourself. And, never stop striving to be the very best you can. Live a fulfilled life, look back rarely but with new wisdom and hopefully with little regret.

You’re a household name and remain respected by the industry – what advice would you share on how others can achieve that?

Emma Stavrinides @MorelieMoo There are new ways to make a name for yourself – not simply on TV but through multiple social media platforms. Ultimately though, to be truly acknowledged and successful by the media you have to be able to come up with a new story; aim to tell it in a fresh and innovative way. A modicum of hype helps, but the real deal is what gives you the recognition.

Next month: Andrew Collinge Email amanda@alfol.co.uk or tweet @creativeheadmag

GREEN PLANET

At Blue Tit, director Perry Patraszewski now uses Ecozone Ecoballs as an alternative to washing powder in all six of the group’s salons, cutting detergent costs by 2,000 per cent. One ball lasts between four and six months, so unless there are serious stains, there’s no need to use washing powder at all. He said: “Eco-balls deliver a fresh alternative to traditional washing powder and we’ve found this to be effective in caring for the environment, something we take seriously.”

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CH: How are you illustrating your commitment to training?

NHP: Continuing to raise the bar with our educational offerings, we now have training academies in Milton Keynes, Newry, Glasgow and most recently, Leeds city centre. The state-ofthe-art academies offer the opportunity to learn from our Elite Stylists.

CH: What’s next?

NHP: We’ve recently introduced the brand to MyGlamm in India and plan to visit more continents.

We’ve also introduced the High Definition Boutique franchise model. It provides franchisees with a complete turnkey business, and we’re set to open in Manchester and Notting Hill this spring.

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#BusinessEdit

RATES RELIEF TO CONTINUE THE GOVERNMENT IS extending the threshold below which small businesses will pay no business rates, and making it a permanent business benefit.

From April next year, the threshold at which 100 per cent Small Business Rate Relief comes into play will double, from £6,000 to £12,000, chancellor George Osborne announced in his Budget. It means any business operating in a property with a rateable value of £12,000 or lower will not have to pay any business rates. The threshold below which bigger properties can benefit from tapered relief will also increase, to £15,000.

Paul Curry, president of the NHF, said: “The NHF has long been calling for Small Business Rate Relief to be made permanent in this way, and so this is excellent news for salons and the high street in general.”

An NHF member and Leeds salon owner also found herself in the media spotlight after Mr Osborne argued his changes would benefit “a typical hairdresser’s in Leeds”.

NHF member Claire Sharma, of Quiff Salon in Headingley, was featured in The Daily Telegraph’s Budget coverage the next day. With a rateable value of £7,200, the chancellor’s decision is set directly to benefit Claire’s business. “It’s great news,” she said.

“Business is going well, but is a struggle at times, so anything like this helps.”

Photo awards return THE NHF’s Photographic Stylist of the Year competition is back for 2016, with four categories to enter: Male and Female Fashion Look (for students and trainees and another for all); Male and Female Fashion Collection; and Male and Female Afro-Caribbean Look. Entry deadline is 18 September – for more details visit nhf.info

MINIMUM WAGE ‘TRIPLE WHAMMY’ FOLLOWING the arrival of the £7.20 an hour National Living Wage (NLW) for over-25s, salons and barber shops are facing the grim prospect of having to fund two further wage rises within the next 12 months.

The government announced in March that not only will National Minimum Wage (NMW) rates rise once again in October but from next year both the NMW and NLW will be “uprated” together from April.

From October 2016, the NMW rates for those aged 21 to 24 and 18 to 20 will both rise by 25p, to £6.95 an hour and £5.55 an hour respectively. The rate for 16 to 17-year-olds will increase by 13p to £4 an hour and the apprentice rate will rise by 10p to £3.40 an hour.

NHF president Paul Curry warned the cumulative effect of wage rises in April, October and possibly again in April 2017 risked pushing many salons to the edge financially. And this wasn’t even taking into account the extra costs many salons were facing from pensions auto-enrolment.

He said: “Salons will have no choice but to find this money from somewhere.

While some of these increases can be passed on to customers, the danger is it’ll also mean salons will have no option but to freeze recruitment and training, reduce hours or even lay off staff.”

*The apprentice rate will continue to apply to those aged 16 to 18 training on an apprenticeship and to those aged 19 or over who are in their first year, after which it reverts to an age-related rate.

SALONS WARY OF DISCOUNTS

A QUARTER OF NHF members never use discounting or price-based deals to increase footfall in the salon. In a poll of nearly 200 NHF members, about seven per cent use Treatwell while three per cent make use of Groupon.

However, some 45 per cent said that discounting could sometimes be an effective way to attract new clients or could be useful when combined with a wider promotional campaign. Other common reasons for using discounting included filling empty slots in the appointment book on a quiet day (24 per cent), boosting trade at quiet times, such as during January (17 per cent), and to encourage clients to have or buy additional products and services (30 per cent). The most common way salons tracked whether discounting approaches were working was by monitoring the number of new clients it brought in (41 per cent), followed by assessing how many clients were retained as a result (36 per cent) and monitoring how many new clients were choosing additional services (28 per cent).

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 32

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CREATIVE HEAD

19/04/2016 12:49

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19/04/2016 15:43

ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

ALL HAIL

AMERICAN CREW PRESENTS THE KING OF MEN'S GROOMING AND THE BIGGEST MEN'S STYLE ICON – ELVIS PRESLEY

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ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

HE'S A MAN WHO EPITOMISES CLASSIC MALE STYLE, WHOSE IMPACT IS AS RELEVANT TODAY AS IT EVER WAS, AND AMERICAN CREW IS BRINGING HIM TO YOUR SALON. HE IS A WORLDWIDE ICON. HE IS THE KING

19/04/2016 16:51

CR EATIV E HE AD AD VE RT OR IAL American Crew 6+4pp.indd 3

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19/04/2016 16:52

CR EATIV E HE AD AD VE RT OR IAL

A LITTLE LESS CONVERSATION INSPIRE MALE CLIENTS TO UP THEIR GAME WITH AMERICAN CREW AND THE KING HIMSELF

AMERICAN CREW has been driving men's grooming in salons worldwide for more than 20 years and now the brand hopes that its partnership with Elvis – the King of men's grooming – will give men of all ages the confidence to elevate their style and enhance their personal image.

“There’s only one Elvis Presley and we are so proud to help introduce him to a new ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

generation,” says Sennen Pamich, executive vice-president of Revlon and global president of Revlon Professional Division. “Elvis and American Crew are a natural fit as they both embody

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a uniquely American style that is youthful, iconic and original.”

Elvis Presley set the standard for the classic American look and continues to inspire men with his signature style. His influence in pop culture and unmatched style sent a message to men everywhere: it's cool to look good. Suddenly, it was okay, expected even, for men to take an interest in their appearance, and that influence is still felt today.

Now you can bring a bit of the King’s star power into your salon with American Crew.

19/04/2016 16:52

A LITTLE MORE ACTION

GET THE SIX NEW LIMITED EDITION AMERICAN CREW AND ELVIS PRESLEY MEN'S GROOMING PRODUCTS IN YOUR SALON NOW AMERICAN CREW’S LIMITED EDITION products are made exclusively for men. The special editions feature versions of the brand’s classic range with custom-designed labels that feature an image of the King himself. Each of the products is designed to help bring out your client’s signature look, whether that is classic, fashion-forward or more natural.

OF ING MING K THE GROO has a ed w d e Cre ran N'S ME rican Elvis-b ou mak n,

e f o Am nge o help y borati s r a a o l r l ste o e et wid andis new c nd po its rch rs a ee me ost of sticke d coff r n m ro sa . the mir ner oks from o ban le bo t tab

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ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

POMADE

Perfect for men with curly hair who want a little hold and a lot of shine. It provides a flexible alternative to styling gels and can help to create classic slicked-back looks.

FORMING CREAM

This easy-to-use styling cream is for all hair types and provides medium hold, excellent pliability and a natural shine. An added bonus is that it also helps hair look thicker.

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FIBER

This resinous product helps thicken, texturise and increase hair’s fullness.

It provides a strong but pliable hold and a matte finish.

21/04/2016 16:17

CR EATIV E HE AD AD VE RT OR IAL

MOLDING CLAY

This clay lets clients manipulate hair into any style, while providing shine and strong hold.

Made with natural extracts and beeswax, this product works well on short hairstyles and for those looking for a more touchable texture.

GROOMING CREAM

Use it to create a straight, sleek look or to soften naturally curly or wavy hair. Featuring conditioning aloe vera and coconut oil, this cream repels moisture to keep styles intact, while providing excellent hold and shine.

DEFINING PASTE

Help clients create texture or increased definition with this medium-hold paste.

Formulated with beeswax and with a wax-like consistency, the Defining Paste provides a matte finish and is easy to comb through.

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19/04/2016 17:08

DAVID RACCUGLIA, AMERICAN CREW FOUNDER

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ELVIS™ AND ELVIS PRESLEY™ ARE TRADEMARKS OF ABG EPE IP LLC RIGHTS OF PUBLICITY AND PERSONA RIGHTS: ELVIS PRESLEY ENTERPRISES, LLC © 2016 ABG EPE IP LLC ELVIS.COM

“MEN OWE A DEBT TO ELVIS PRESLEY.. HE MADE SUCCESS AND CHANGE SEEM EFFORTLESS. ELVIS IS THE ‘ORIGINAL COOL’ AND AMERICAN CREW WANTS EVERY GUY OUT THERE TO KNOW THAT EACH OF US HAS THE POWER TO DEFINE HIMSELF”

19/04/2016 16:52

L

Let the King of Rock ’n’ Roll and American Crew inspire your clients. Call 020 7391 7440, email customerservice.uk@revlon.com or visit americancrew.com. For the latest news, follow AmericanCrewUK on Facebook

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19/04/2016 16:52

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SYD HAYES KIM RANCE LIVE!

WATCH THEM CREATE RUNWAY-INSPIRED STYLES WEARABLE INTERPRETATIONS FOR THE SALON BACKSTAGE TIPS AND TECHNIQUES PLUS! ON-SET INTERVIEWS AND POST-EVENT NETWORKING

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19/04/2016 15:44

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TURN THIS… To realise your vision you need expert help.

The Wonderlab became an award-winning destination salon when its owners collaborated with design agency ROAR turn their vision into a thing of beauty…

INTO THIS! FROM THE MOMENT they decided to open their Hertfordshire salon, sisters-in-law Katie and Jade May knew they wanted to do things a little differently.

“It was about building a recognisable brand,” says co-owner Katie. “From my marketing background I knew that the overall look – the salon design and corporate identity – was vital to our vision.” Katie and Jade turned to design agency, ROAR. A team that works on all types of design projects, from shopfits to furniture design across all industry

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sectors, ROAR had the ability to approach the salon design with an unbiased view point. Katie had worked with ROAR on previous projects and was looking for “fresh ideas from people who were not stuck within boundaries of what they felt was right or wrong for salons”, she explains.

Following an initial meet and greet, the ROAR team began researching in its unique way by immersing itself in the industry. “We always have a look at what the most comparable and aspirational competition is, and we’ll try and go one better,” explains director Paul Nathan.

ROAR then presented its ideas to Katie and Jade. Once given the thumbs up, production started. ROAR oversaw every stage of the project and was on hand to design, build and fit everything.

The whole process took about six months and the sisters are now the proud owners of an award-winning salon, scooping Salon Design of the Year at the English Hair & Beauty Awards in 2013.

“Our image is very important,” says Katie. “We have had many new clients walk into the salon just because they like the look of it.”

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CR EATIV E HE AD AD VE RT OR IAL

LOOKS DO MATTER “The whole point in rebranding or creating a brand from new is to make sure clients choose you over others,” explains Paul. “In a perfect world, this emotion begins right from the start, and the start is the name.”

THE COLOUR Copper was a big influence in the creation of The Wonderlab.

When it ages it oxidises to form a stunning green patina, adding a distinctive character to the room.

THE NAME GAME A Victorian laboratory was the chosen theme and ROAR scaled potential names down to three. “We then checked these for availability, such as domain name usage etc, and presented them to Katie and Jade, and we decided on The Wonderlab,” says Paul. Following this, ROAR set about collating imagery of Victorian laboratories, from old shop fronts and mosaic floors to apothecary bottles. “We looked into a number of designs and styles of typefaces and fascia signs.”

The swirling W was born from the motifs of Victorian signage that you get to fill corners or odd spaces; twists and curls were often used, and the logo and identity was born.

CLASSY COPPER An aged effect was designed by the team and printed directly onto a copper laminate to create a beautiful antique-style surface at an affordable price.

THE FLOOR Inspired by herringbone parquet, ROAR sourced and cut the pieces from regular flop vinyl and laid it in a herringbone pattern, giving oldstyle flooring a contemporary twist.

MIRROR, MIRROR ROAR did away with the formula of one mirror per station and went with a huge mirrored wall, cut with an arch along the top. This filled the room with natural light and allowed the salon to add and remove workstations as needed.

TALENTED BUNCH ROAR can do more than your salon interior. The team can art direct and produce photoshoots, as well as create and source all your print, online and digital requirements.

Discover what ROAR can do for you today. To find our more, call 020 7043 5833 or visit weareroar.com CREATIVE HEAD

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Be more ROAR. ROAR pride themselves on their approach to creativity. Unlike other design companies, they work like a team of artisans dedicated to their craft. When a brief hits the desk at ROAR it becomes a thing of wonder for the team. Pencils take to pads, cork boards are filled, imaginations surge. Their unique method sparks into life.

Simple Thinking. Smart Design.

The first stage of any project is to find the essence of the idea. Finding a simple phrase or concept to express their client’s vision. For The Wonderlab this was the world of Victorian discovery, but each project will have its own character, and finding this character is the key to unlocking elegance and detail in the design phase.

Production Values.

ROAR are distinctive in their hands-on attitude to projects. Starting with the name and concept of a brand, ROAR like to think beyond the surface of a business. They are interested in finding its energy; enhancing the atmosphere of a building; creating the little touches that give something genuine character. Whether through photoshoots, websites, films, packaging, lighting, stationary – the shape of the coffee cups, even – ROAR have the know-how to enhance any aspect of your brand.

Friendly ROAR. With experience across the fashion, retail and beauty sectors, ROAR are capable of overseeing a project from the designing of a logo all the way through to the final coat of paint on a shop fit.

Approachable and dedicated until the last.

ROAR Creativity Studio 6 44 St. Paul’s Crescent London NW1 9TN info@weareroar.com +44 (0)20 7043 5833 weareroar.com

g n i l l Fa for you

Goldwell has unveiled five new KERASILK products to renew your clients’ love with their hair and your salon WE’VE HAD A bit of a thing for KERASILK since Goldwell launched the range last year – it’s impossible not to love products that smooth unmanageable hair, make fine locks look fuller, turn damaged tresses into the picture of health and give colour new lustre. The four KERASILK segments CONTROL, RECONSTRUCT, REPOWER and COLOR offer premium haircare solutions for hard to manage, stressed, fine and coloured hair.

And just when we thought the luxurious range couldn’t get any better, Goldwell has added five new products to the KERASILK range to complement the existing lines perfectly.

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KERASILK COLOR CLEANSING CONDITIONER This product ensures coloured hair remains looking fresher for longer as it cleanses and cares in just one step. The co-wash formulation – with keratin, silk and tamanu oil – protects the hair and reduces colour fading.

CR EATIV E HE AD AD VE RT OR IAL

T hne e w p rodaurec: t s

KERASILK RECONSTRUCT SPLIT ENDS RECOVERY CONCENTRATE Designed to protect stressed hair, this concentrated formula seals split ends even after water contact. The concentrate is based on keratin, colour caring silk and Hyaloveil.

KERASILK RECONSTRUCT RESTORATIVE BALM Gives stressed and damaged hair new elasticity and lasting moisture, protecting against breakage from the roots to the tips. The new formula features keratin, colour caring silk and Hyaloveil for longevity.

KERASILK COLOR GENTLE DRY SHAMPOO Delays the need to shampoo frequently and helps maintain the freshness of coloured hair for longer. The formula leaves no visible residues, and features keratin, silk and tamanu oil to give hair shine and smoothness.

KERASILK REPOWER VOLUME DRY SHAMPOO Based on a new aerosol spray formula that interlinks two innovative powders, this product prevents the whitening that can be found in other dry shampoos. It cleanses and refreshes fine, limp hair, with a naturally volumising effect.

K now your KERASILK

Discover all there is to know about KERASILK to help your clients fall head over heels

KERASILK PREMIUM HAIR CARE SEMINAR

KERASILK KERATIN TREATMENT SERVICE SEMINAR

Learn how to successfully implement and perform five customisable salon services, how to determine which KERASILK service is right for your client’s hair structure and how to sell the services as a premium option they need for their hair.

PRICE: £100 DATES: Tuesday 5 July and Wednesday 28 September LOCATION: Goldwell Academy, London

You will discover how to use the KERASILK Consultation Tool to identify the perfect level of hair relaxation and smoothening for your client’s hair, how to prepare the hair for treatment and how to perfectly apply the treatment for long-lasting and smooth results.

PRICE: £100 DATES: Wednesday 4 May and Tuesday 8 November LOCATION: Goldwell Academy, London

Make it easy for your clients to fall in love with their hair with KERASILK by Goldwell.

To find out more, call 020 3540 1200 or visit goldwell.com 43

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Scene Anne Veck and Sandra Perovic

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

THE KINGDOM

rules

THE UK CELEBRATED an incredible double victory in Paris, in front of a 4,500-strong audience from 60 countries, at the Revlon Professional Style Masters Show 2016. It was the cherry on top of a stunning event that featured a rock and rollicking display from American Crew; lovely peeks at seasonal colour trends and a beautiful Shape-A-Porter presentation. But the spotlight was firmly on the UK, the guest country chosen to take to the stage for the closing show, with a Game of Thrones theme. The new UK ProMasters team – Anne Veck, Michelle Griffin, Thomas Hills, Steven Smart, Paul Meekin, John Morrison and Rae Palmer, with help from American Crew UK artists Johnny BaBa and Dan Rix – sent an impressive array of models down the catwalk based on characters in the show, with intricate hair work, 3D animation and a wardrobe featuring genuine pieces from the TV favourite. Later, the flags were flying again when avant-garde favourite Anne Veck won the global Revlon Professional Style Masters crown, while Sandra Perovic, from Bond’s Barbershop in Bournemouth, claimed the global American Crew All Star Challenge title. Both global winners take-home cash prizes – Anne won €10,000 (£7,900), while Sandra won $10,000 (£6,900)! Truly impressive.

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The UK ProMasters team CREATIVE HEAD

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Backstage

ACCESS

A FRESH LOOK for this year’s L’Oréal Colour Trophy, regional finalists gathered at nine events across eight cities for the new Backstage Live Finals. More than 500 salons from all over the UK competed for 63 places at the Grand Final in June in London. The new-look tour also included an extra category, the L’Oréal Colour Trophy STAR Award.

Competitors had 30 minutes to impress the judges – who included Most Wanted Hair Icon Adam Reed, and Colour Expert Katie Mulcahy – and showcase their looks on the catwalk. The ID Artists were on hand too, to offer visitors live demonstrations. The photo booth was back for selfie addicts, while a DJ and well-stocked bar kept the audience entertained throughout. The overall winners from the Grand Final will enjoy a prize package that includes a three-day European trip with a photoshoot to showcase their winning look, a fashion shoot with a consumer magazine and a plan to promote the salons’ win, as well as PR opportunities throughout the year.

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WANT TO WIN two tickets to the L’Oréal Colour Trophy Grand Final, worth £200 each? Enter at creativeheadmag.com

SEE all the grand finalists in the June issue!

CREATIVE HEAD

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A R A R E LU X U RY We f o u n d t h e s e c r e t t o t r a n s f o r m h a i r

80% REDUCED SPLIT ENDS* 80%

IMPROVED CONDITION OF HAIR*

80% 50%

MORE SHINE**

MORE ANTIOXIDANTS THAN ARGAN OIL

A N C I E N T I N G R E D I E N T, MODERN SCIENCE The perfect harmony of nature and technology

#RAREMARULA raremarula.co.uk

0845 659 0011 *When using a combination of Rare Oil Replenishing Shampoo, Conditioner and Intensive Hair Masque, as compared to untreated hair. **When using Rare Oil Treatment or Rare Oil Treatment Light, as compared to untreated hair.

6 1 20 IT’S NEARLY TIME…

IT’S YOUR LAST E C N A H C R E T N E TO

, S D L R O W N IO S S E S ND A N O L A S E H T H T O E B T A R B E L E C S D EMBRACING R A W A ED T N A W T S O M S ’ D A .

E E C N E L L E C X CREATIVE H E S S E IN S BU E ID S G N O L A S L IL K S !

Y H P CREATIVE O R T R U O Y T E G ES? IP R T S R U O Y D E N R A E g #MWIT16 a m d a e h e v ti a e @cr

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INDIVIDUAL AWARDS

NEW

MALE GROOMING SPECIALIST For a salon or session hairdresser demonstrating standout work in men’s hair Category sponsor

TEAM AWARDS

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved successful, either for a salon business or for the industry at large

BEST SALON TEAM For teamwork at its best Category sponsor

Category sponsor

BEST SALON EXPERIENCE

COLOUR EXPERT

CREATIVE TALENT

For a colour director or senior colourist with exceptional technical skill and ability

For a creative director or senior stylist with exceptional artistic skill and ability

Category sponsor

Category sponsor

For a salon that delivers top customer service Category sponsor

BEST LOCAL SALON For a salon that best serves its local community

BUSINESS THINKER

SESSION STYLIST

For a salon owner or director who has built an outstanding salon business

For the most exciting hairdresser working in fashion BY NOMINATION ONLY

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BEST NEW SALON For a new or revamped salon that turns heads

HAIR TREND

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COMPETITION CLOSES Monday 16 May 2016 DOWNLOAD ENTRY FORMS creativeheadmag.com/mostwanted TALK TO US 01434 610940

PLUS! New for 2016 – two categories for Irish salons to enter!

Details at creativeheadmag.com

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S S I M T DON’

E! N I L D A E D THE

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R A ST

R E K A M O WIN T N O I T I T E P M E CO IT’S BACK – TRHY STARS ON THE ASCENT FOR INDUST

ag #MWIT16 m d a e h e v ti a e r @c

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R

FOR HAIRDRESSERS AGED 30 OR UNDER THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD WORKING AND FAST IMPROVING – A NEW TEAM STAR! TO BE NOMINATED BY THE SALON OWNER OR MANAGER

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THE ENTREPRENEUR FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING AND SUCCESSFUL BUSINESS

THE VISIONARY FOR A YOUNG STYLIST OR TECHNICIAN WHO IS PUSHING CREATIVE BOUNDARIES

THE IT GIRL AND THE IT GUY

TWO TROPHIES – ONE FOR A FEMALE WINNER, ONE FOR A MALE WINNER – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS

COMPETITION CLOSES Monday 23 May 2016 DOWNLOAD ENTRY FORMS creativeheadmag.com/theitlist TALK TO US 01434 610940

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S ’ !

IT CK A B

Sign up now for £75 You’ll be sent a Big Hair Do pack containing window stickers, team badges, goodie bags and a guide showing you how to organise and promote your Big Hair Do What clients can expect:

The benefits to you:

l To learn new hair tricks

l Increased client loyalty

l Blow-dry tutorials

l Exposure to new clients

l To trial new products l Professional advice

l Retail sales on the night

l Goodie bags with free products

A UNIQUE LIVE EVENT BROUGHT TO YOU BY

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l A chance to show off your skills l Exposure on a national level

SPONSORED BY

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L BY BROUGHT TO YOU

E AY

RE

DO

FASHION PARTNER

BIG HAIR DO!

NL

INE

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100 SALONS

ONE BIG NIGHT Wednesday

28 September 2016

Throw open your doors to the public for a unique experience evening filled with fun, education, product testing, hair DIYs and stylist expertise

Sign up now at creativeheadmag.com/store Only 100 salons can participate – first come, first served!

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IN BLOOM WITH A SUBTLE NOD TO THE ’70S AND THE PERFECT BLEND OF EDGE AND ELEGANCE, JOIN TAYLOR TAYLOR LONDON FOR THE COOLEST HOUSE PARTY IN TOWN PHOTOGRAPHY BY JACK EAMES CREATIVE HEAD

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SEE THE FILM from the shoot, only at creativeheadmag.com

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HAIR Taylor Taylor London Creative Team. ART DIRECTION AND HAIR Maria Galati and Mattia Esposito. COLOUR Jane Stacey and Michael Kelly.

STYLING Erika Selvaggio, Meghan Cox, Federico Vazzoloretto, assisted by Adam Cooke and Jeanette Hay. MAKE-UP Megumi Matsuno.

LEARN. GROW. REPEAT MAKE YOUR HAIRDRESSING EDUCATION INFINITELY BETTER WITH TAYLOR TAYLOR LONDON EDUCATION

WE’RE SURE you’ve had your fair share of education, but have you gone on a course that’s left you feeling ready to take on the world? A programme with editorial and commercial insight you knew would help you gain more clients? This is what Taylor Taylor London Education is all about.

The award-winning salon group wants you to feel inspired and for you to learn from those who are at the top of their game; to grow your creative and commercial potential and repeat it all over again – so you will never stop developing your skills.

The brand offers fully bespoke training programmes that can be tailored to any level of experience, no matter where you’re based. So how does it manage to do all this?

It’s all down to the team. Taylor Taylor London is ranked as one of the best salons in the world, with stylists at the forefront of salon styling due to their collective experience in fashion, beauty and music.

Taylor Taylor London now wants to share its insider knowledge with you. Its approach is all about flexibility, from the fluidity of training that guides and inspires to personalising every training programme to your salon’s needs. Every course length can be adapted, from one day to a week, and every educator can either come to you or you can come to its training space in London.

Courses on offer include:

CUTTING AND COLOURING COLLECTION

Taylor Taylor London’s educators will demonstrate how you can translate the current fashion trends seen in cutting and colouring into salon-relevant looks.

CATWALK TO CLIENT

Garner insight into the latest catwalk trends and learn the styling techniques used on the runway and how to adapt them for a salon environment.

MEN’S MASTERCLASS

Looking at how fashion is changing the way you style your male clientele, the course focuses on developing the techniques to achieve the latest looks.

COLOUR SPECIALIST

For those keen to keep their colour portfolio up-to-date, learn the latest colour trends and how to make the most from their column, this is for them.

MEET THE CORE EDUCATORS MATTIA ESPOSITO

Mattia is head of education at Taylor Taylor London. A world-class educator, he has experience running an internationally acclaimed academy.

MARIA GALATI

An editorial specialist, Maria leads huge international seminars and works on global advertising campaigns. Her work has been published in Elle, Vogue and Stylist and she regularly leads a team at London Fashion Week.

JANE STACEY

Jane has more than 30 years of experience as an internationally acclaimed colour technician and is considered to be one of the UK’s top colour experts.

MICHAEL KELLY

A colour specialist and a national educator in his native Australia, Michael’s work has appeared in Australian Vogue and Harper’s Bazaar.

Step up your education with Taylor Taylor London. Call 020 8960 8569 or email education@taylortaylorlondon.com 60

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10 YEARS

A DECADE OF INSPIRATION – THERE’S ONLY ONE

Marcus Allen

ON ITS 10TH ANNIVERSARY, SALON SMART WAS A SOLD�OUT AND SIZZLING SOURCE OF INSPIRATION AND ENTERTAINMENT! DELEGATES ARRIVED EN MASSE AT LONDON’S PARK PLAZA RIVERBANK FOR THE BUSINESS NETWORKING EVENT FROM CREATIVE HEAD � SPONSORED BY GOLDWELL AND KMS CALIFORNIA � TO RETURN TO THEIR SALONS FULL OF TERRIFIC TALES OF PASSION, CREATIVITY, INGENUITY AND EVEN A DOSE OF CELEBRITY �NICKY CLARKE!�. WE JUST CAN’T GET ENOUGH!

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Ken West

#SalonSmart16

A MEETING OF MIXOLOGISTS

Lee Stafford

Simon Harris

TAKE A SHOT of Lee Stafford, muddle with a little 3•6•5 Hair’s Ken West, add a dash of Mysalonmanager’s Simon Harris and a pinch of Urban Retreat’s Marcus Allen. Sprinkle with the glamorous Karly and Abby Whittaker, and serve to 300 inquisitive salon owners and managers!

They were all on hand at Meet & Mix to answer any questions these curious delegates might have. From training and education to brand expansion and beyond, it was a tasty start to Salon Smart! And that’s before the three-course dinner…

SEE MORE! There are photos galore from Salon Smart to enjoy – head to creativeheadmag.com/salonsmart or check out our Facebook albums facebook.com/creativeheadmag

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ALL ABOUT ADAM THE FOURTH COURSE served on the first evening was a plate of dirty laughs, devilishly daring hair and delirious tales from New York, Somerset, London Fashion Week and beyond… it can only be Most Wanted Hair Icon, Adam Reed. On stage, Adam’s Eve was none other than Creative HEAD publisher, Catherine Handcock, who grilled him for all the insight from his 30-year career, from his early days at Charles Worthington to his salon partnership and product line with Paul Percival of Percy & Reed.

Three incredible models illustrated his talents, with maxed-out embellishment, a hot take on a braid, and his blue-black beauty from the Ultra collection.

Reed – we’re all about it!

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#SalonSmart16

ON POINT

Award-winning ett hairdresser Shane Benn ting va pti ca a d (right) presente for ls de mo of n collectio l colour Goldwell, with beautifu that sks and spiked face ma . arp sh bly ita kept things su u! yo e lut sa we e, Shan

OOH, THAT NICKY CLARKE… SALON SMART ’16 finished on an incredible high with tales from the A-list and Buckingham Palace – from hairdressing royalty, Nicky Clarke OBE. In a frank discussion with Creative HEAD editor Amanda Nottage, Nicky recalled starting at the iconic Leonard’s in the early ’70s, where he assisted John Frieda, before leaving with John to help him build up his business and working on Vogue shoots when he was just 18 years old. He looked back on his session styling pedigree, before amusing spellbound guests with the story of his Mount Street salon opening, where 750 guests and the paparazzi showed up… as did the Duchess of York, who asked “Nicholas, where is the ribbon for me to cut?” (they had to make do with a Christmas tree decoration). His astonishingly successful product line, THAT £500 haircut price tag, his TV career on shows such as The Jump and Come Dine With Me (but never I’m a Celebrity… even though they’ve asked him seven times) – it was a scintillating session with a proper celebrity hairdresser, in both senses of the word and a jolly lovely, talented man, to boot! And those are probably Versace boots, dahling!

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“YOU CAN’T JUST DO HAIR, YOU HAVE TO DO ALL OF IT AND HAVE PERFORMANCE MEASURES FOR EVERYTHING”

“I’M LOOKING FOR THE RIGHT PEOPLE. I WANT DOGS, NOT CATS”

Owner of Jas Hair Group – two-time winner of Most Wanted Best Local Salon – Jayne Prigent shared her experience of how she came to run a successful salon group. The key message she wanted the audience to take back to the salon was: take bold action. She advised salons to decide and then act fast when it comes to rooting out the “terrorists” – the wrong people for your business – and to engage their local community.

Marcus Allen kept a diary on his recruitment drive since returning to Urban Retreat at Harrods as group head of salon.

He spoke of how he was inspired by the Navy SEALS approach to recruitment, designing processes to weed out the people who are just not right. He has plans to create ‘super colourists’, inspired by US hairdresser Tracey Cunningham. He also trusts his own staff to have the final say on the new recruits he selects!

JAYNE PRIGENT, JAS HAIR GROUP

MARCUS ALLEN, URBAN RETREAT

LISTEN AND L

BUSINESS EXPERTS AND SALON MANAGERS FROM ACROSS THE UK SHARED HOW THE AUDIENCE COULD BOOST THEIR BUSINESS, RECRUIT BETTER AND GET NOTICED! Bravo

Hairdressing’s Phil Most Jackson – winner of the tion ova Inn for ard Aw d nte Wa got win his – told everyone how hor aut an ’s he w no him noticed and n tio ova Inn of ok Bo iry who’s Ha slot on has hit the number two siness Bu all Amazon’s Sm hip urs ne pre tre and En bestseller list!

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“PR IS NOT A MAGIC TRICK AND IT TAKES MORE THAN THE ODD STORY BEFORE YOU START SEEING RESULTS” LAURA GLAZEBROOK AND SOFIE WEST

Laura Glazebrook and Sofie West from PR agency, LWPR, provided a 10-point plan on how salon owners can create their own publicity. Key points included building relationships with the local and trade press and using social media to build their salon profile, as well as how to generate their own (genuine) news stories. The duo advised salons to create an activity calendar and to have something for the press every month.

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#SalonSmart16

NEW! FAMOUS 4:5 “YOU HAVE TO MAKE IT A MEMORABLE EXPERIENCE. YOU CAN’T BUY A COFFEE OR A HAIRCUT ONLINE” MITCHELL WILSON AND NICK CLARK

In a dazzling double act, Sheffield based Mitchell Wilson, from Laundry salon, and design agency 93ft’s Nick Clark, explained how they combined talents to unveil a salon with a difference.

This is a business where image and branding is everything, citing US laundromats as inspiration for design and vibe. It’s the attention to detail that counts, alongside a unified front of quality that’s obvious from the brilliant website.

These quick fire sessions allowed inspirational stylists to share how they got noticed! First was The Boutique Atelier’s Richard Phillipart from Cheshire, who became so hooked on session hair that he would turn up to London Fashion Week with his kit bag to see whose shows he could help on. Katie Mulcahy threw herself into every industry competition going, starting with winning Most Wanted One to Watch in 2009 and then securing the title of Most Wanted Colour Expert 2015. Magic Scissors founder Tony Wood, owner of Southsea’s Tony Wood Hairdressing, had a brilliant idea to unite the UK’s stylists with one pair of scissors to cut hair and donate their fee to charity.

LEARN THINK TANK

EVERYBODY’S TALKING!

A highlight of Salon Smart is Think Tank, where the questions are coming straight from the audience for our expert panel! On stage were Goldwell’s head of education, Irene Meikle; LWPR’s Laura Glazebrook and salon owners Mitchell Wilson, Shane Bennett and Richard Phillipart. Topics ranged from how to build your business to how to tell who’s worth hiring.

BY GEORGE’S! “WE SHOULD BE AN ASPIRATIONAL INDUSTRY – WE SHOULD BE PAYING THE MOST WE CAN” KEN WEST

Salon Smart perennial Ken West, from coaching experts 3•6•5 Hair, was cunningly controversial, telling the audience to stop looking for 16-year-old talents (they’re not there!) and look instead at hiring older apprentices. “We’ve built an industry practically on slave labour,” he exclaimed, before presenting the financial case for taking on older apprentices – better communication skills, better work ethics, more motivation…

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Who better to host our Team Talk session than Katie Katon, Lois Allen and Melissa North, from Leicester salon group George’s Hairdressing?

At this hotbed for new salon talent, emphasis is put on mentoring, sharing and setting goals. It’s allowed George’s to work as a team, increasing staff retention and getting more money in the till.

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WORK IT!

The Salon Smart Workshops offer a great opportunity to get really practical with some incredible hands-on help from those in the know!

Digital marketing manager for Kao Salon Division in the UK, Ciara Lynch (pictured above, right), provided practical advice on how to plan and implement a social media campaign that’s spot-on for your salon and its clientele. From defining your unique story and choosing the platform to building an emotional connection with your audience, Ciara showed how to gain an online following and keeping them hungry for more. In our other workshop, Mira Madhvani (above, left), PR & communications manager for Kao Salon Division in the UK, explained how to reach a new audience using social media. She provided a five-point plan that starts with the need to define and understand the person you want to attract and ends with a reminder to always measure your success. Her points to consider included: how many new Twitter followers do you have? And how do your numbers compare to what you expected and your competition?

NEW! STARS AT THE BAR

Six lucky guests each got the chance to share 15 minutes with an industry icon – Errol Douglas MBE and Trevor Sorbie’s Johanna Cree-Brown were our experts – and grill them on anything and everything… only at Salon Smart!

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THE SHOW GOES ON! IN AN EXCITING Salon Smart first, Showcase was a 90-minute marvel that gave delegates the opportunity to see demos of the latest industry innovations, quiz experts for advice and top tips, meet leading brands and get some great deals. The choice was immense – Treatwell, 3•6•5 Hair, Goldwell’s Kerasilk, Santander, the National Hairdressers’ Federation, Heat Treat, Salon-IQ, Millennium, BaByliss PRO, Nicka K New York, Viviscal Professional and Windle & Moodie. If that wasn’t enough, there was a mountain of prizes worth thousands of pounds from those generous partners, before guests enjoyed a bento box lunch. So, who took home the goodies this year?

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#SalonSmart16

10 YEARS

AND THE WINNERS ARE… Andre Cannatella from Redds Hairdressing is now the proud owner of three months’ Millennium software, worth £800 Rachel Skidmore from The Hair Factory won a Treatwell gift card, worth £250 A six-month subscription to Salon-IQ, worth more than £500, was scooped by Emma Richards from Cats Whiskers Hair Claire Davies from Claire Davies Hairdressing took home two tickets to an NHF event of their choice and a health and safety toolkit, worth nearly £600 12 Heat Treat caps and a full POS pack, worth £300, went back with Lisa Meyer at Lisa Hauck Hair & Make-up Peter Cannatella from Redds Hairdressing won the Titanium Expression Collection and ItaliaBrava dryer from BaByliss PRO, worth more than £600 A Kerasilk goodie bag from Goldwell, worth more than £350, is now with Claire Louise Sykes from The Hair Emporium Rebecca Lewis from Strands Hairdressing is the new proud owner of a fully-stocked retail dispenser from Nicka K New York, worth £2,200 Michelle Summers-Davies from Michelle Davies Hair won a three-month supply of Viviscal Professional and a bottle of bubbly, worth more than £200 Annette Young from M & Arc Hair & Beauty won a Windle & Moodie hamper, worth £180 Tim Gregorczyk at The Hair Emporium has two places on the 3•6•5 Hair Salon Management Masterclass, with overnight accommodation, worth nearly £400 Susan Torr from The Salon Anglesey scooped a Santander talent cupboard digital makeover, worth about £1,000

HERE’S OUR SALON SMART SELFIE WINNER, Charlotte Harrison Clark from Nottingham’s Hair Emporium, who received an enormous gold bottle of bubbly from Nicky Clarke OBE – you lucky girl!

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ŠHIGH DEFINITION GR OUP LIMITED 2016

BROWS

ALL EYES ON BROWS

Bring the UK’s #1 Brow Brand to your salon and increase your treatment and retail potential immediately.

The perfect add-on service for hair salons.

brow and make up training available exclusively at the high definition elite academies in leeds, milton keynes, glasgow and newry, n. ireland.

beautyinhighdefinition.com

0844 801 68 40

info@hdbeautygroup.com

THE IT GUY

“THE SELF-BELIEF A TITLE LIKE ‘IT GUY’ GIVES YOU IS INCREDIBLE” FROM FASHION WEEK PRESSURE TO AVANT-GARDE ARTISTRY, COOL HANDS LUKE BENSON – IT LIST IT GUY OF 2015 AND ART DIRECTOR OF D&J AMBROSE – IS JUST WARMING UP…

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MY MANTuRloAve and you will never

“‘Do a job yo s a quote your life’ – it’ work a day in it. I strive by us and I live from Confuci l my career al d an improve, constantly to myself and been to better moves have ill set.” further my sk

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Topshop A/W16

“I started at Clip so in Watford. It was the best ground ing a 17-year-old could have, with train ing from the lat e, great Terry Calvert. Du ring my appren ticeship I got artistic insig ht that really go t my creative juices fl owing, and I coul d see the opportunitie s this industry ca n give us. I realised ho w much I wanted to push myself to grow and be better.”

MY FASHION CV

“I’ve worked on the Race for Life and Harrods campaigns with Claire Rothstein, and alongside Bleach London’s Alex Brownsell on the Topshop x Marques Almeida collaboration.

I’ve also been backstage at London Fashion Week at shows including Gyunel, Thomas Tait and Alice Temperley.”

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MY HAIR ‘HOME’

“When I joined D&J Ambrose in Pinner I found somewhere I ca n be me. Owner Da rren Ambrose is all about the team , and when I ask for advice he he lps me to follow my instincts. I’ve alr eady done such a lot in a short space of time and the team is so creative – if we’re not workin g on a client we’re trying out new id eas.

There’s a great balance of artistic work and knuckling down.”

WHAT I’M PROUD OF

“I won a place on the Wella Generation NOW 2011/12 team.

Alongside our artistic team at D&J Ambrose, I’ve worked on stage, taught at the Wella World Studios in London and Manchester, and have also travelled abroad with Darren to educate and do shows.

When I joined D&J Ambrose my initial aim was to enter the Wella TrendVision Awards, which I did and I came away with Bronze at the UK final in 2013. I was also a member of the 2015 FAME Team, it opened many doors for me creatively and allowed me to work with icons, to help me develop as a person and a stylist.”

BEING THE IT GUY OF 2015

“It was a real highlight – one I will always remember and cherish. On the night so many people came up and congratulated me, people who I’ve always looked up to in the industry saying how deserving I was of the award, like Mark Woolley of Electric Hairdressing and Adam Reed and Paul Percival of Percy & Reed. Support like that means so much – it was a real whirlwind of hugs and handshakes but a moment I’ll always remember. Winning has taught me to believe in myself and to push myself in the future to carry on learning and developing, and within the salon it has led to fantastic opportunities both individually and with the salon.”

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AND IT HASN’T STO SINCE MY IT LIST WPPED THERE! IN…

“It’s been brillian t! I’ve been part of Anthony Turner ’s session team working on shows like Tops hop and Erdem . And I’m doing the Wella Professionals Tr endVision Regional Finals Tour again, and I hope to put on an amaz ing show. The se lf-belief a title like It Guy gives you is incr edible!”

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T OP SH EL F

THINNING HAIR PUMP UP THE VOLUME AND GIVE CLIENTS A BOOST IN CONFIDENCE WITH THESE INNOVATIVE SOLUTIONS TO ENCOURAGE HAIR GROWTH AND A HEALTHY SCALP

NIOXIN DOESN’T JUST cover up thinning hair, but offers a skincare approach to target the three signs of hair thinning – lower hair density, reduced strand diameter and an unhealthy scalp. The three-step system kits offer tailored cleansing and conditioning based on how severe the problem is. Then there’s the heat-protective styling range, which plumps hair and gives a brilliantly voluminous finish.

NIOXIN THREE-STEP SYSTEM KITS RRP FROM £29.99 NIOXIN STYLING PRODUCTS RRP FROM £16.99 nioxin.com

Help clients achieve their full potential and provide the best conditions for growth with threestep Cliniscalp regime from Joico.

Schwarzkopf Professional BC Excellium Q10+ Collagen range is packed full of protein to care for mature, coloured hair that’s lacking in fullness for a smooth, lustrous look.

The Bumble and bumble Full Potential range is a real boost for hair that’s looking a bit thin, and it’s perfect for clients whose need to protect from breakage, too.

joico.com

schwarzkopf-professional.co.uk

bumbleandbumble.co.uk

RRP FROM £21.50

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RRP FROM £23

Montibello’s Treat Naturtech is the first range based on Tricho.Nutrition technology; it releases nutritional elements exactly where they are needed. We love the Hair-Loss Control Cryoactive range.

Redken Cerafill Dense FX penetrates the hair shaft and expands it in order to reinforce it, meaning it’s great for fine hair that’s suffering from split ends and other damage.

Davines Naturaltech Energising Superactive provides a kickstart for hair that’s flagging – the stimulating serum tones the scalp and helps reinforce fragile hair.

montibello.com

redken.co.uk

davines.com

RRP FROM £11.85

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RRP FROM £11.75

RRP £17.50

RRP £52.10

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CR EATIV E HE AD AD VE RT OR IAL

The secret to A-list hair

Keen to give your clients’ hair a boost, as well as your retail?

Look no further than Viviscal Professional RED CARPET A-LISTERS love it for its hair-boosting benefits and now your clients can get in on the action as Viviscal Professional aims to bring celebrity locks to professional salons.

For 25 years Viviscal’s scientifically formulated food supplements have been nourishing hair follicles from the inside and amassing a worldwide fan base in the process (Gwyneth Paltrow and Paloma Faith are fans). In 2009, Viviscal turned professional and created a food supplement for hair that featured increased levels of its hero ingredient – marine protein complex, AminoMar C – to enable salons to bring beautiful hair to the masses.

While red carpet royals such as Cameron Diaz, Abbey Clancy and Natalia Vodianova often extol Viviscal’s virtues, the brand has the science to back it up too, with studies revealing a 111 per cent increase in terminal hairs after using Viviscal Professional for three months, although for optimum results advise clients to take two tablets a day for six months or more.

Not only is Viviscal Professional good for your clients’ hair, it’s great for your retail sales. In addition to its modest demands on salon space, Viviscal commands a premium price and has proven profit-making potential. With celebrities and science behind it, Viviscal Professional is sure to fly off your retail shelves.

“I am a great supporter and believer of Viviscal Professional supplements as they help my clients develop thicker, fuller and healthier hair” ERROL DOUGLAS MBE

For more information, call 020 7936 9871, visit viviscalprofessional.co.uk or email enquiries@viviscalprofessional.com CREATIVE HEAD

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#ThinningHair

AS MANY AS 13 million men and women in the UK suffer from hair loss, but many GPs have little understanding of how to deal with scalp problems – so adding trichology to your salon’s list of services is a great option. TrichoCare offers the UK’s only fully accredited and internationally recognised trichology education courses, teaching not only the physiology behind hair loss but also the creative and business side of trichology. Not only will your client’s hair be bigger and healthier, but so will your profits.

IT’S TIME TO try something new – the Intragen range from Revlon Professional offers revolutionary products including an Anti Hair Loss Patch, which allows clients target problem areas with minimum effort. The treatment is in the form of a spray foam to ensure easy application and coverage. The ingredients include oleanolic acid, which inhibits the enzymes responsible for male and female pattern baldness, and a dose of vitamin H (biotin) to strength the anchoring of the hair to the follicle.

EVENT PRICES BEGIN AT £50, COURSES FROM £515

RRP FROM £11.20

trichocare.co.uk

revlonprofessional.com

QU IC K F I X E S La Biosthétique’s Dermosthetique range offers two new solutions: for already patchy hair there is the intensive Therapie Anti-Chute Plus, and for slower hair loss, there is the Elixir Anti-Chute.

Kérastase Densifique Fondant Densité is a two-minute treatment that lifts the roots to give the look of thicker hair, and is packed with smart ingredients to stop weighing strands down.

biosthetique.co.uk

kerastase.co.uk

THERAPIE ANTI-CHUTE PLUS RRP £127.50.

ELIXER ANTI-CHUTE RRP £30.75

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RRP £20.90

Fudge Professional Full Hed Xpander Jelly is a backstage favourite at London Collections: Men shows and no wonder – its unique texture amplifies fine hair in no time at all, and also protects against the rigours of heat styling.

RRP £12.95 fudge.com

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21/04/2016 13:44

CR EATIV E HE AD AD VE RT OR IAL

FIRST LINE OF DEFENCE

WANT TO PUT YOUR SALON AT THE FOREFRONT IN THE FIGHT AGAINST SCALP OR HAIR-THINNING PROBLEMS? LOOK NO FURTHER THAN TRICHOCARE MANY CLIENTS WILL suffer a scalp or hair problem at some point in their lives, but often hairdressers lack the training to recognise the problem early.

TrichoCare wants to change this. Established in 2000 as a specialist trichology consultancy, TrichoCare has become the go-to company for help and advice in all areas of trichology.

TrichoCare founder Brian Plunkett realised that there was a lack of specialist understanding among professional hairdressers and, as a member and former vice-chairman of the Institute of Trichologists, he wanted to bridge the link between the stylist and clients. “Conditions of the scalp and hair are very common and can often be treated easily after the right diagnosis or a change in lifestyle,” he says. “The impact of more serious conditions, allergic reactions and even hair loss can be reduced if diagnosed early.”

Brian believes that training is the answer, which is why TrichoCare has created a series of courses to raise awareness and improve the hair industry’s ability to deal with hair and scalp issues. TrichoCare trichology courses focus on the areas and information relevant to the profession. They’re also flexible and designed to fit with a hairdresser’s working life. By investing in trichology, salons will be able to gain a great standout on the high street, enabling them to add extra services, improve customer service and, ultimately, increase client loyalty.

Nick Plunkett, managing director of TrichoCare, explains: “Our educational mission is not just about improving the scalp health of the nation, we also aim to show hairdressers and salon owners the real value of adding trichology services to their menu.

Being able to give specialist advice, products and treatments for thinning hair and scalp problems will generate additional revenue from existing clients and entice new ones.”

MASTER TRICHOLOGY WITH THE TRICHOCARE ARSENAL OF EVENTS: 1. SPOTLIGHT EVENTS An informal event that provides an overview of trichology and how to identify common hair and scalp problems.

2. STARTER EVENTS Run in partnership with the National Hairdressers’ Federation, these informal events teach hairdressers how to spot the early signs of common hair and scalp problems.

3. INTRODUCTION COURSE A HABIA accredited, distancelearning course, this delivers an all-round understanding of trichology, that helps identify common scalp complaints and how to provide correct advice.

4. CERTIFICATE IN TRICHOLOGY

The only internationally recognised trichology qualification, a one-year, ITEC approved course with lectures, clinical observations and distance learning, leading to a Level 4 Trichology Certificate.

BECOME AN EXPERT ON HAIR AND SCALP ISSUES WITH TRICHOCARE. CALL 01525 288881, EMAIL INFO@TRICHOCARE.CO.UK OR VISIT TRICHOCARE.CO.UK CREATIVE HEAD

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#ThinningHair

CLIENTS ARE MORE aware than ever that what they put inside their bodies can have a huge effect on the outside – but they also lead busy lives and want maximum results with minimal effort. To help promote hair growth, Viviscal Professional has developed a supplement that’s bursting with the vitamins and proteins that are the building blocks of strong, healthy hair.

Clients need to take just two tablets a day and wait for the results – it’s that simple.

RRP £180 FOR A THREE-MONTH SUPPLY viviscal.co.uk

AVEDA INVATI SYSTEM RRP FROM £22 AVEDA THICKENING TONIC RRP £19 aveda.co.uk

L’ORÉAL PROFESSIONNEL SERIOXYL DENSER HAIR SERUM RRP £25 L’ORÉAL PROFESSIONNEL SERIOXYL THICKER HAIR SERUM RRP £25 lorealprofessionel.co.uk

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ENSURE YOUR CLIENTS get a remedy that works for their personal concerns, hair type and schedule. Goldwell’s Kerasilk Repower Anti-Hairloss Service is a one-off treatment that targets the hair follicles for an instant fix, while the Dualsenses Scalp Specialist Anti-Hairloss Serum can continue to be applied by clients at home. ASP Kitoko Age Prevent Tonic is a colour-safe treatment that can be applied at home, and is infused with caffeine-rich green coffee and algae to extend the hair’s natural growing phase. Aveda’s Invati regime is a three-step programme that uses natural ingredients to gently remove buildup and help rehabilitate the scalp on a daily basis. Or, for a fast styling solution, Aveda Thickening Tonic is a light-feeling spray that’s packed with botanicals to plump up strands instantly from the roots to the ends for more even volume. And L’Oréal Professionnel’s Serioxyl Denser Hair Serum wakes up hair follicles to encourage growth, while the Thicker Hair Serum fills in gaps in the cuticle to leave strands feeling plumper.

ASP KITOKO AGE PREVENT TONIC RRP £10.95 asphair.com

DUALSENSES SCALP SPECIALIST ANTI-HAIRLOSS SERUM IN-SALON SERVICE GOLDWELL KERASILK REPOWER ANTI-HAIRLOSS SERVICE IN-SALON SERVICE goldwell.co.uk

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21/04/16 14:17 11:38

Mitchell Wilson and Anthony Mascolo

N R E H T NOR SALONS, LEADING HAIR OF UL TF FIS A , ND GE LE IC ST ILSON MIXES ONE ARTIST COLLABORATION AT ITS BE E TIV EA CR SE LAUNDRY’S MITCHELL W CA OW SH -LIFE CHARACTERS TO BRAND TIGI AND 35 REAL

-winning Sheffield , co-founder of award MITCHELL WILSON ed. This is a man e to do what’s expect salon Laundry, isn’t on g differently, and , approach everythin who likes to mix it up result. get a more powerful approached otographic shoot, he Keen to work on a ph al creative and TIGI internation legendary hairdresser North and do scolo, to entice him up director, Anthony Ma different. something, well, a bit lists in Sheffield, lling together some sty “I had the idea of pu e on a shoot,” says as a kind of collectiv and get them to work thony Mascolo the ideas of getting An Mitchell. “Then I had ot in my salon. It come and do the sho and the TIGI Team to y and learnt a lot. eryone had a great da worked really well. Ev my own team.” ation for the guys in It was fantastic motiv s happening it was an event that wa Also, and this is key, shoot the t “When we heard abou outside of the capital. ething som s ce of taking part! It wa we jumped at the chan en are, oft s ng ndon, which these thi different and not in Lo cky Be of r ne says Becky Candy, ow we couldn’t say no,” tely star ple com Anthony here had us Candy Salons. “Seeing with us ng bri to us to handpick clients struck! Being allowed ked loo l de mo ry idea. We thought eve as models was a great all g ttin Ge at. and the hair looked gre super, really natural e project makes rking together on on of these salons here wo 80

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SOUL resser in Sheffield.” me proud to be a haird s on thony back in the ’90 Mitchell first met An in y em ad Ac y Toni&Gu his initial visit to the tchell ve now, but young Mi lie be to rd London. Ha t he tha ed raw ove feeling so was shy and nervous, s. ine ch ma ng shi hind the wa was almost hiding be d an er uld sho the d him on Then someone tappe fee. It was Anthony. cof a e lik asked if he’d y has later, and that shy gu A couple of decades t bu s, on sal l coo achinglyone of the UK’s most e Th rk. wo his d an Anthony he’s still inspired by shoot to t bu h, suc as n collectio goal wasn’t to shoot a media to ries to share on social portraits, creating sto and reality. illustrate both attitude ether, way to get people tog “The idea was a great elves,” says ms the s res exp rtunity to giving them the oppo the future, with a good foundation for Anthony. “It provided even though it was really good fun… amazing energy and of ages were shot – 35 people in a range was hard work!” In all jority were chosen l models, but the ma some were professiona hairdressing a refreshing take on for their character. It’s of salons inspirational example photography, and an e and exciting. something innovativ collaborating to create results…

Let’s see some of the

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FEEL SO REAL

A COLLECTION OF LOCAL SALON CREATIVES, LED BY MITCHELL WILSON’S LAUNDRY IN SHEFFIELD, COLLABORATE WITH TIGI TO DELIVER A CELEBRATION OF INDIVIDUALITY, ATTITUDE AND REALITY PHOTOGRAPHY BY ANTHONY MASCOLO CREATIVE HEAD

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SEE MORE from the shoot, including a behind the scenes film, on creativeheadmag.com

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HAIR The team at Laundry; Becky Candy, Gareth McGaughey and Shelby Homer from Becky Candy; Nikke Lee, James Worrall and Helen McGuckin of Kojo & Lee; Jordanna Nichols and Call Murphy from La Coupe; Gemma Conrad and Alexa Blandford at Conrad Blandford; Phil Nixon of Vanilla. MAKE-UP Cornelia Hauk.

ETERNAL

BRAIDS, TWISTS, QUIFFS, BUNS… SUN’S OUT, FUN’S OUT FOR SESSION 86

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SUNSHINE STYLIST LIAM CURRAN AS HE PRESENTS HIS TAKE ON THE S/S16 TRENDS PHOTOGRAPHY BY MARK CANT

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HAIR Liam Curran for Revlon Professional. STYLING Pippa Roberts.

MAKE-UP Gina Blondell using Skyn Iceland and Becca. HAIR ASSISTANTS Ryan MacGregor and Alison Dace.

Graduating from the Institute of Trichology

Testing out my trichology skills in the salon

Just some of the a mazin g Russell Eaton tea m !

In the

In the studio for the latest Russell Eaton collection

frame Robert Eaton, creative director of Russell Eaton, snaps away

With DJ Stephanie Hirst in the salon

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

With my new baby daughter, Pearl

Hangi ng out with the Wella Profess ionals Colour Club

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Selfie station at our Leeds salon

Have bike, will travel!

Workin g with actress Natalie Anders on for This Mornin g CREATIVE HEAD

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electric colors to electrify your sales Exclusive IntelliFlex速 bristles gently detangle hair.

No snags, pulls or pain. Just healthier more beautiful hair.

BEAUTIFUL STARTS HERE. Prowetbrush.com

FESTIVAL_ADVERT_CH.pdf

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