Creative HEAD October 2020

£4.50 OCTOBER 2020

In print•online•everywhere! everywhere!

OCTOBER 2020 CREATIVEHEADMAG.COM

Planet c i n a g r o TEXTURE AND NATURE,

IN ALL THEIR GLORY

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HAIR Lisa Farrall and Sam Burnett, assisted by Jamie Benny, for BaByliss PRO MAKE-UP Wendy Turner @Frank Agency STYLING Maria Angelova @Stella Creative Artists PHOTOGRAPHY Lewis Hayward, assisted by Lucy Rooney REPORTAGE PHOTOGRAPHY Sarah Seal MODELS Priscilla Anyabu @Malc Agency; Charlie Brogan, Fiona McCormick and Pia Cruz @Nevs SHOT ON LOCATION at Moat Farm, Kent via Farm Locations

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16/09/2020 14:25

CR EATIV E HE AD PA RT NE RS HIP

If you down to the w ds today,

you’re sure of a big surprise...

THE UNPRECEDENTED EVENTS of 2020 have left many of us craving freedom and wide open spaces, and given us a greater appreciation of nature and its beauty. We’re also celebrating natural textures like never before, returning to a feeling that’s less processed, more raw and authentic. This is an embrace of soft shapes and movement, of hair that is wearable yet editorial, on trend. This is true beauty in nature, a juxtaposition of fashion-led looks with a setting that only Mother Nature can supply.

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On location in Kent’s bucolic landscape, Creative HEAD and BaByliss PRO tested modern styling marvels Lisa Farrall and Sam Burnett to find their inner fashion farmers and cultivate terrific textural tributes to a life less urban. A wardrobe loaded with patterns, fluid cuts and flowing fabrics complemented by a dewy glow-up with soft pops of colour, this is a wonderful worship to the wonders of the wild – shot in the grounds of a house, a very big house in the country. Bring your wellies and come for a ramble…

16/09/2020 14:26

“IN ALL THINGS IN NATURE, THERE IS SOMETHING OF THE MARVELLOUS”

Sam’s kit: BaByliss PRO Italia BRAVA hairdryer; BaByliss Cordless Curling Tong

Ari otle

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“This story starts with a more natural finish, just helping the hair’s natural wave.

We twist-dried on a low heat then created a little more bend with the new BaByliss Cordless Curling Tong, a loose tong in different directions to create some irregularity. It looks that bit more lived-in, more gutsy.”

Sam Burne 16/09/2020 14:26

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Lisa’s kit: BaByliss PRO Italia BRAVA hairdryer, BaByliss PRO Titanium Expression 13mm Curling Tong

“Thinking about what I wanted to create, I imagined something that was a little more wild and free to fit the surroundings. Adding a curly hair piece, the BaByliss PRO Titanium Expression 13mm Curling Tong was great to give a really natural curl.

I carefully went through with my scissors, literally picking up strands of the curl and cutting, just to add more shape and a more natural finish. Around the front I left a section of the hair out and finger waved this with strong gel. I wanted to bring some structure and hardness to the soft texture.”

Lisa Farra 001_Cover Amalfi.indd 6

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“I’ve kind of got these two personalities – I’m originally from a little country town in the Midlands so I’m a bit of a country bumpkin at heart, but I was always the wild one in the village. I love the city and always visited a different one each weekend for a night out, so as soon as I could I was off chasing the bright lights. I’m a mix of country and city; a real ying and yang”

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Lisa’s kit: BaByliss PRO Italia BRAVA hairdryer, BaByliss 9000 Cordless Straightener 001_Cover Amalfi.indd 8

Park life “It’s such a pretty landscape, I thought about how I could create something tougher with texture that would contrast those pretty florals. The BaByliss 9000 Cordless Straightener got the hair super-shiny and sleek, then I just went into the hair for really beautiful, casual knots. It’s romantic but still quite edgy; the twists make the look a little tougher, but with softness around the perimeter.”

Lisa Farra 16/09/2020 14:27

“This is all about the prep, enhancing texture and securing the structural points. It’s about working with the hair to create a really good counterbalanced silhouette. The support at the back allows some free-flowing pieces and that classic half-up/half-down finish. It’s so important to show texture being celebrated; it helps break down societal messages that tell us we should all look a certain way.”

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Sam’s kit: BaByliss PRO Italia BRAVA hairdryer

Nature udies

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“My favourite countryside memory? I couldn’t possibly talk about that! Actually, it’s going camping as a kid. My grandmother lived in Lewes near Brighton so I spent a lot of time there when I was growing up. It’s coastal countryside and I remember it would always rain and you’d be around the barbecue under an umbrella!”

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16/09/2020 14:28

d l

i

s g

Lisa’s kit: BaByliss Cordless Curling Tong, BaByliss Cordless Waving Wand

W n i th

“As with any story, I want something that’s unexpected. Against the woods and the fields this is a real floaty finish but so far away from classic curls. I’ve given it more grit, more texture. There are a few hidden braids underneath, getting it really nice and thick, and with a little wind you’ll see the movement. The BaByliss Cordless Waving Wand is perfect to get that wave in; all you need to do is dress it out so it isn’t too polished. It’s about a feeling – this is a girl from the city going to the country... and it just so happens she’s on a farm, getting tattooed by Farmer John!”

Lisa Farra 001_Cover Amalfi.indd 11

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Sam’s kit: BaByliss PRO Italia BRAVA hairdryer; BaByliss PRO Titanium Expression Deep Waver, BaByliss 9000 Cordless Straightener

“Very airy, full and fluffy texture – it both belongs in its surroundings and also offers contrast. Crimping in at the roots creates volume, guts and body to support the hair.

Then we worked with an elastic figure of eight technique, pressing the hair with the BaByliss 9000 Cordless Straightener and brushing everything out to create loads of volume and texture.”

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16/09/2020 14:28

Garden

Lisa’s kit: BaByliss PRO Titanium Expression 13mm Curling Tong

party

“I love taking an idea out of one scenario and dropping it into another – why can’t this natural scene play host to something really city-based, like a club? It’s the new world of staycations and the internet creeping into the country cottage… streaming Spotify in the fields! This is giving me a real ‘Diana Ross is getting her milk from the farm’ vibe!

It’s just really floaty. I added a full lace wig piece from WIG London for a little extra drama, then used my hero, the Titanium Expression 13mm Curling Tong from BaByliss PRO, to give real tight curls before brushing it out from the root, pulling it out rather than down. That gives major fullness and shows how the same tool can do so many different things. It all depends how you dance with it!”

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Lisa Farra 16/09/2020 14:29

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“What does ‘beauty in nature’ mean to me?

Beauty is nature and that’s the same for you – be you. That might mean bleached hair, that might be embracing your texture. Being completely, unapologetically, authentically you – that’s beauty in nature’”

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dreams

TEXTURE CELEBRATED IN BEAUTIFUL NATURAL SURROUNDINGS – SEE HOW LISA AND SAM THRILLED ON THE FARM...

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16/09/2020 14:29

Looks created in accordance with government Covid-19 PPE guidelines at time of shoot

Born in a barn

THE LOOKS WERE RAVISHING; THE CREATION WAS RUSTIC. THE DOORS ARE OPEN, COME IN AND MEET THE STYLISTS IN THE STABLE

Lisa Farra

Lisa Farrall

DESCRIBE YOUR HAIRDRESSING STYLE: “Fearless, unapologetic and inspired by art and life! And I like to be thoughtprovoking, to create a feeling.”

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An indisputable voice in session – and also education and hair equality – Lisa has been turning heads with her creativity on an international stage for nearly two decades. The talent she styles runs the gamut from A$AP Rocky and Kendrick Lamar, to Rihanna and Gisele, with a little Ed Sheeran to boot. This girl is the epitome of versatile but it doesn’t stop there. She’s the founder of WIG London, and the ‘education nation’ – teaching the art of session styling, creative cutting, Afro hair styling, colouring and barbering – for ALL hair types. That’s why she was perfect for this shoot, celebrating texture against a natural backdrop.

WHAT’S IT LIKE TO SEE YOUR WORK ON A BIG NAME? “At the time we have fun but we analyse every campaign – we’re looking at the hair and makeup. It’s special to see your hair seen by millions and think ‘Yeah, I did that!’”

I CAN’T LIVE WITHOUT… “The BaByliss Cordless Waving Wand.

Cordless is a game changer! I was able to curl hair in a field in the middle of a farm! The heat was amazing, I don’t know how I lived without it in my kit bag before.”

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Sam Burne

WHAT’S IT LIKE TO SEE YOUR WORK ON A BIG NAME? “There is always extra pressure so it forces you to up your game. It’s a mixture of anxiety, excitement and pride”

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WHAT’S YOUR FAVOURITE BABYLISS PRO TOOL? “My go-to is the BaByliss PRO Titanium Expression 32mm Curling Tong. It’s the perfect size to create those effortless done/undone waves and curls; the adjustable heat settings and even heat distribution give me total control.”

Sam Burnett

Jamie Benny

DESCRIBE YOUR HAIRDRESSING STYLE: “Eclectic and fluid. I have strong technical foundations that give me structure and I combine this with a visual approach.”

He’s the owner and creative director of HARE & BONE with salons in London and Esher, a regular on the #SydSquad as well as leading his own shows, and his session work includes brands such as Tom Ford, Pam Hogg and Sophia Webster. Yes, Sam Burnett is one white-hot celebrity magnet, with Charli XCX, Daisy Lowe, Dua Lipa and Erin O’Connor among those he’s teased and pleased. Oh, and he’s been featured in publications from Elle to Dazed and Vice. But you’ll never see him show off about it. “My mission is to connect with people,” he says. “It’s about more than making people feel good, it’s about making them feel unique.”

d a an w Lis o h t s t ee ju en temp nd s v oot a might e h s t the es – it nly a g from ION utiful ima untry… o T C HE A uch bea o the co g.com t a LL T s CH A created to move eheadm T A v u W i m t o a a y S cre 16/09/2020 14:31

VE RT OR IAL CR EATIV E HE AD AD

Vive la revolution!

IN LESS THAN a year, the BaByliss 9000 Cordless Straightener has become the everyday choice for an army of session stylists and high-profile salon hairdressers, who love its impressive performance and convenience. Nothing to yank or get wrapped up in, it’s brilliant for backstage and on shoots wherever you are – and it started a revolution.

Now BaByliss is taking it two steps further by expanding its cordless technology and styling expertise with the launch of the Cordless Curling Tong and Cordless Waving Wand.

We just can’t get enough…

But what makes them so exceptional? Glad you asked.

“The BaByliss Cordless Curling Tong and Cordless Waving Wand are gamechangers. They’re light and compact, which is great for session, but the best thing is the heat distribution.”

Sam Burne , HARE & BONE

These new high-performance stylers feature the groundbreaking Micro-Heating Matrix heaters which, unlike other heaters, are formed precisely to the shape of the barrel. Why does this matter? Well, it means consistent results, delivering an even heat with no hotspots that ensure effortless curl formation and lasting results, even at lower temperatures.

Cordless curls and wireless waves, easy to manoeuvre around the face and without the headaches of searching for plug sockets to get you working. Your looks last, too – and these tools give you a fabulous 40 minutes of styling.* Just imagine what you can do in that time…

“I’ve got a feeling these cordless tools are going to be behind every stage at every festival, backstage at fashion week and on every set at every studio!”

Lisa Farra, WIG London

STYLISTS UNITE AND JOIN THE CORDLESS REVOLUTION! DISCOVER MORE ABOUT THE CORDLESS CURLING TONG AND CORDLESS WAVING WAND FROM BABYLISS – VISIT BABYLISS.CO.UK

*Each tool delivers 40 minutes of cordless use on a full charge at maximum temperature

FROM THE CITY SALON TO A FARMYARD FASHION SHOOT – THE CORDLESS REVOLUTION HAS BEGUN! HOT ON THE HEELS OF THE PHENOMENAL LAUNCH OF THE BABYLISS 9000 CORDLESS STRAIGHTENER LAST YEAR COMES NOT ONE BUT TWO NEW CORDLESS STYLING INNOVATIONS TO FREE YOUR MINDS (AND YOUR ARMS, AND YOUR WRISTS…)

FOLLOW @BABYLISSPROUK ON

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17/09/2020 13:05

CREATIVEHEADMAG.COM MAGAZINE

COLOUR

EVENTS

INSPIRATION

FREELANCERS

STORE

COMPETITIONS

EXCLUSIVE

For our cover shoot we went back to nature. Shot on location in the Kent countryside, head online to dive deeper into our celebration of movement and texture

Hear that? That’s the sound of your new favourite podcast landing on the scene!

Introducing Creative HEAD’s The Root of It – listen online now

creativeheadmag.com

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Tutorials, but not as you know them.

Check out The Teachings, our new video series featuring on-trend commercial looks from your fellow pros

creativeheadmagofficial

Calling independent stylists – sign up now to business-boosting masterclasses, debate panels and big-name interviews with our new Zoom-based event

@creativeheadmag

17/09/2020 09:27

NEW FIBRE CLINIX

CRAFTED FOR YOU. Mix and prescribe your client's individual hair care regime and maintain bonds at home.

Exclusively in salons.

www.schwarzkopfpro.com

Editor’s letter

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62 IN A YEAR of unprecedented change, I’ve found myself trying to find time to sit and think about what we at Creative HEAD can do to help us all navigate the New Normal. An NHBF survey found an astonishing 41 per cent of salons and barbers could not say if their business would survive until Christmas. That’s heartbreaking. So it’s imperative we share success so that you can find those golden nuggets of insight that might just help – The Outliers is stuffed with such tales from salons and independents across the UK. It’s vital we help you make money, especially after three months in lockdown – PAINT is laser-focused on doing just that through your colour menu, while our Christmas preview from page 48 also delivers great commercial ideas. But we’re also here to inspire with our farm-fresh cover shoot, and a personal campaign from Louis Byrne (page 62) that we think will help any stylist consider their role in a client’s sense of self. You see for us, new IS normal – you’ll discover new ideas from the Creative HEAD team with Self/Styled Sundays, The Root of It podcast, The Teachings video tutorials and the Creative HEAD Collective memberships that holistically support your team. I hope within our pages you’ll always find something that can help make a difference.

TIVE HEAD REA

Amanda Nottage Editor

Si n c e 2 0 0 0 amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

JOIN US!

Digital has been vital for keeping connected this year and we’ve been working hard to maintain the flow of creativity and feeling of community. Salon Smart went live stream, and now we’re excited to unveil three new digital projects. On 11 October we launch Self/ Styled Sundays; debates, virtual masterclasses and more, all dedicated to the growing self-employed workforce, see page 34. Then serving up inspiring education are a collection of video tutorials, The Teachings – watch, learn and create along with our experts, see page 36. And, we’re unveiling our first-ever podcast series, The Root of It. Hear remarkable people chat about their careers and passions! Page 38 has more. creativeheadmag.com/events

@creativeheadmag

17/09/2020 14:26

ai157917704448_INFINITI_CH_RHP.pdf

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October

TIVE HEAD A E R

WHAT’S INSIDE

Si n c e 2 0 0 0

everywhere!

•everywhere!

£4.50 OCTOBER 2020

In print•

OCTOBER 2020 CREATIVEHEADMAG.COM

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Planet organic TEXTURE AND NATURE,

IN ALL THEIR GLORY

ON THE COVER

IN THE FRAME

Sarah Juma of Aveda Lifestyle Salon & Spa in Covent Garden snaps away

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FREE WITH THIS ISSUE! Outliers THE

Issue 05/2020

Wez Jones takes time out of his busy schedule to talk bikes and barbering with Mr. Q

A/W20

THE HEARTBREAK KID

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Hair by Lisa Farrall for BaByliss PRO. Make-up

by Wendy Turner @Frank Agency. Styling by Maria Angelova @Stella Creative Artists. Photography by Lewis Hayward, assisted by Lucy Rooney. Model Priscilla Anyabu @Malc Agency

RISING STAR

Norman Boulton of Not Another Salon has high hopes for the future 01_PaintCover.indd 1

EDITOR

DIGITAL DESIGNER

COMMERCIAL DIRECTOR

DEPUTY EDITOR

ONLINE AND DIGITAL ASSISTANT

SPECIAL PROJECTS ASSISTANT

AMANDA NOTTAGE DEBORAH MURTHA

EVA VESTMANN

LAURA TUCKER

KELSEY DRING

BELLA PETERS

ART DIRECTOR

ONLINE AND DIGITAL EDITOR

JENNY BROOKS

NICK JABBAL

ALISON ROWLEY

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

STAFF WRITER

ANNA SAMSON

ADAM WOOD

DAVID HAMMOND

creativeheadmag.com

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SPECIAL PROJECTS MANAGER SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

creativeheadmagofficial

Let’s gl

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

The innovators and salons disrupting the status quo 16/09/2020 12:35

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

17/09/2020 14:28

Ultra light. Ultra quiet. Incredibly powerful.

Let your creativity fly.

www.divapro.co.uk

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17/09/2020 16:25

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SELF/STYLED SUNDAYS LAUNCH FOR INDIE ARTISTS CREATIVE HEAD HAS partnered with wholesaler Aston & Fincher to unveil Self/Styled Sundays, a new virtual event for self-employed and independent hairstylists.

Self/Styled Sundays will launch on 11 October via Zoom and include virtual group masterclasses, business-building advice, panel talks, celebrity interviews and tutorials from top stylists, all expressly crafted for freelance hair artists to help them grow their businesses.

The first masterclasses will showcase new products and services alongside expert tutorials from brand ambassadors from Indola, L’Oréal Professionnel and Wella Professionals. The masterclass sessions include access to exclusive discounts on the products featured on Self/Styled Sundays, available at the Aston & Fincher online store.

The event also features a business-focused session led by Beautystack founder and chief executive Sharmadean Reid MBE, covering the hottest new features on the Beautystack site and app; while artists including Desmond Murray and Chad Maxwell will discuss how to balance multiple lines of work, such as session styling and photography, without burning out.

The event will close with an interview with the first Most Wanted Independent Stylist winner, Paula McCash, a key team member of session stylist Syd Hayes’ #SydSquad.

If you wish to take part in the event, go to creativeheadmag.com/store to book tickets now. Turn to page 34 for more information.

Pulp Riot Fest goes live HARRIET STOKES AND Tegan Robertson were among the colourists sharing their skills in Pulp Riot’s first colour, education and inspiration digital festival. Pulp Riot Fest featured colour masterclasses, illustration inspiration sessions and live music from @babyfigs, with beautiful blends by @paintedbysharell, @glam.by.heather and @dianatfrancis showcasing colour and condition on all hair types and textures. Creative colour versus dreamy balayage went head to head with @kyleemariehair and @peachsodaa, while @Harriet_Stokes shared her high-speed blonde techniques.

Keratin Complex has unveiled an innovative line-up of colour, with all of the same clever keratinbased technology to keep hair in incredible condition. Enjoy the full spectrum of shades in the new permanent KeraLuminous, demi KeraBrilliance, and direct pigment-packed GrafittiGlam and lightening system It’s a Blonde Thing. rebelbeautybrands.com

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17/09/2020 17:10

K-PAK

®

K-PAK TO THE

Henkel Nederland B.V., Grasbeemd 4, 5705 DG, Helmond, The Netherlands

Meet our damaged hair hero

Hair Larisa Love

• Repairs years of visible damage* • Instantly 2X stronger hair** • Improves elasticity and manageability

Photo Hama Sanders

www.joico.eu #joiconic * When used with K-PAK RevitaLuxe **Against combing breakage on damaged hair vs. a non-conditioning shampoo

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29/07/2020 12:00

#CHedit MY month

AHEAD

What October has in store for...

UNVEILS PODCAST

NEIL MACLEAN

NEIL MACLEAN HAIR STUDIO

BEAUTY WRITER AND broadcaster Ateh Jewel, SliderCuts’ Mark Maciver and men’s hair specialist Jody Taylor are among the stars of The Root of It, Creative HEAD’s new podcast in partnership with Treatwell. Launching on 4 October, the series will share honest conversations between remarkable people about their work, their businesses and the passions that drive them. You can listen to John Vial and fashion writer Claudia Croft talk about the modern male client, or enjoy the friendly sibling rivalry between Mark Maciver and his personal trainer brother, Peter. There’s lots to choose from and more to follow – find them on creativeheadmag.com/podcasts, or search ‘The Root of It’ on all major podcast platforms.

54%

PETER DAWSON 1959 TO 2020

Peter Dawson, the European colour director at Sassoon, has passed away suddenly at the age of 61. A regular on the global stage alongside Sassoon’s International Creative Team, he started as an apprentice in the mid1970s, splitting his time between Sassoon’s Leeds and Manchester bases before making the decision to specialise in colour. He later spent time as German colour director, responsible for the training, organisation and creative development of all the brands German salons, before ascending to the role of European colour director in 2007.

The percentage of adults in the UK who have recently bought eco-friendly beauty products, according to a new Mintel report into the beauty industry.

TREATWELL LAUNCHES JOBS SERVICE ONLINE BOOKING SYSTEM Treatwell is launching Connect with Talent, a hair and beauty job board that is free to use for both candidates and hiring managers. It aims to help those struggling with recruitment issues, such as finding candidates with adequate skills and qualifications. Madeleine Raynel, Treatwell supply director for Northern Europe, said: “We hope to offer both job seekers and employers a pool of relevant, high-quality candidates and opportunities that they so need.”

IT LISTERS RISE TO OCCASION THE 2020 IT LIST finalists have been treated to an exclusive styling masterclass thanks to The It List partner, ghd. All 27 finalists were gifted a new ghd rise and an invitation to join an exclusive online training session with educator Grant Williams.

In other ghd news, the styling brand is introducing the ghd Premier Programme, a new salon loyalty scheme designed to help business partners with enhanced education and exclusive content and launches.

TIGI seeds salon hygiene packs TIGI IS OFFERING salons a cleaning and hygiene bundle through a partnership with fellow Unilever brand Pro Formula. It’s part of the brand’s pilot scheme to help salons keep teams and clients as safe as possible during the Covid-19 pandemic. The curated bundle contains nine products including bleach, anti-bacterial wipes and disinfectant and meets government hygiene standards.

IT’S COOL TO CARE

“We recently opened our South Queensferry salon and it has been very busy.

This month we celebrate the launch of our brand new Tease Me comb landing online and in salons across Edinburgh, designed to help create long-lasting glossy waves.”

JOSHUA FORDE

JOSHUAA SHAUN HAIR

“This month, we’re holding our first of (we hope!) many events called ‘Out’. We’re a gender-neutral, non-biased salon, so we want this to be a celebration of how diverse our hometown Birmingham is. We’ve got top speakers from all walks of life joining us for the event, and we hope to create a safe environment to learn and grow.”

KAY MCINTYRE

MCINTYRES SALONS

“Staff appraisals and creative projects are on the horizon, including more NIOXIN online education. I’m monitoring furlough, easing downtime and planning for November as the payroll stabilisers come off! I sense a shift from clients and stylists since returning so it’s time to assess our technology to innovate more efficiently.”

SHOW YOUR STAFF JUST HOW MUCH YOU CARE BY JOINING THE CREATIVE HEAD COLLECTIVE, A SALON OWNERS CLUB THA ADVICE AND SUPPORT ON WORK ISSUES, T OFFERS HELP, WELLBEING, FAMILY, FINANCES, LEGAL AND MORE. SEE PAGE 24 FOR DETAILS 010-012_News.indd 2

17/09/2020 14:29

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Diva Professional delivers what it states is the lightest and most powerful air styler on the market, with the power (literally) to dry and style any hair type at the same time – welcome the Atmos Multi Dry + Style!

RRP £250 020 3393 9072 divapro.co.uk

Offer clients suffering from thinning hair and alopecia following Covid-19 stress NIOXIN’s 3D Care Systems, clinically proven to give thicker, fuller-looking hair in 30 days.

RRP £55.90 EACH 020 3901 1163 nioxin.com

Irresistible services consumers will want to snap up, selected by the Layered team

These three new shades from Great Lengths tap into the elevated naturals trend – choose from Peach Blonde, Strawberry Blonde and Brown Rose.

IN-SALON SERVICE 0113 278 1292 greatlengthshair.co.uk

Got blonde clients who want smoother hair immediately? Step in KCSMOOTH from Keratin Complex. In fewer than two hours its unique twostep, heat-activated system delivers results that last up to three months, with zero downtime (yep, they can style the same day) and a formula that features violet pigments to fight brassiness.

IN-SALON SERVICE 01442 248 104 rebelbeautybrands.com

Need to make waves but block rays?

Reach for R+CO DREAMHOUSE Cold Press Watermelon Wave Spray, a multi-tasking mist that moisturises, protects hair from the elements, helps enhance colour and accentuates natural waves.

RRP £27 01442 248 104 rebelbeautybrands.com

Discover the decadent new demipermanent cream colour from Paul Mitchell Professional Hair Color. Crema XG is perfectly shade-matched to the Color XG permanent cream colour collection, giving you more flexibility and options for services.

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Wave hello to Curl Conscious, the new ‘curl-clusive’ care range from evo – five curl-caressing products created to enhance, nourish and empower natural curl patterns.

There’s even more from Remi Cachet to get excited about. A new 16-inch Super Weft in 180g gives clients a significant volume boost.

And for quicker transformations, try new Micro Tapes – small and seamless with 2cm-wide tape tops.

IN-SALON SERVICE 0845 659 0011

RRP FROM £21 0800 955 4285

IN-SALON SERVICE 01642 867 213

salon-success.co.uk

evohair.co.uk

remicachet.com

CREATIVE HEAD

16/09/2020 14:35

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS That’s a wrap! Well, on cords anyway – yup, BaByliss has followed up on its hugely popular 9000 Cordless Straightener with the launch of two new cordless styling tools, perfect for just about anywhere to just crack on with your work without hunting out the nearest plug socket.

There’s the Cordless Curling Tong and the Cordless Waving Wand, both super-convenient and both right on the money when it comes to delivering results that will actually last. That’s all down to the clever tech inside, of course, genius Micro-Heating Matrix heaters that are unique because they are the same shape of the barrel. That means you get consistent, even heat with no hotspots to guarantee you the spot-on curl formation you want and longlasting results, even when you’re working at the lower end of the temperature scale. And because there are no cords, it’s pretty fafffree when styling around your client’s face… wherever you happen to be.

RRP £180 EACH INFO@BABYLISS.CO.UK babyliss.co.uk

IT’S ALL ABOUT... STYLING And, the vegan range from Italian favourite Kemon, cares while it styles and protects hair from external nasties.

Love the Vamp Spray – the name says it all!

RRP FROM £13.99 0845 659 0011 salon-success.co.uk/kemon

CREATIVE HEAD

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Blend products and layer textures for the ideal personalised combination with the new Shu Uemura Art of Hair’s Art of Styling collection – no deposit on hands and no residue on hair.

RRP FROM £20.90 0800 085 4958 lorealpartnershop.com/uk

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16/09/2020 14:34

WHY DID YOU WANT TO BE A HAIRDRESSER? It’s my mum who encouraged me, she’s always wanted a personal stylist! She told me to get into Central London salons and quite literally applied for about 30 apprenticeship positions for me.

She said to dress smart and actually bought me a three-piece M&S suit to go to the interviews in (thanks Mum!). As soon as I hit that salon floor I fell in love with salon life.

I was inspired by all the creativity straight away. I love the magic behind hairdressing and seeing hairstylists perform incredible transformations.

NORMAN BOULTON AGE: 23 SALON: NOT ANOTHER SALON WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? It’s actually coming up! I’m going to be a lead educator at Not Another Academy and teach the How to Cut and Style for Instagram workshop alongside our head stylist Jeremy. It’s a dream come true to be the lead educator and to be able work with the best team ever is a blessing!

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I’d love to still be in East London, living with a cute little baby, educating globally with Not Another Academy and working at the salon and catching up with all my regulars!

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Becoming an educator with Not Another Academy. I am the biggest Not Another fan and even getting the opportunity to work there has been a highlight in itself.

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E N O L A K L A W R E V E N L ’L U YO OF BUSINESS EXTENSIVE AND COVERS ALL ASPECTS IS F NHB THE BY D ERE OFF T POR SUP THE LEVEL OF NOT ON THIS JOURNEY ON YOUR OWN ’RE YOU T THA W KNO CH. TOU AL SON – WHILE RETAINING A PER

Every salon’s needs are different. Every business owner has their own strengths and weaknesses and the NHBF can tailor its wide-ranging services and expertise to support and guide where needed. Anne Veck, owner of Anne Veck salons, lists access to up-to-date contracts, a legal helpline and GDPR guidance as the biggest membership benefits. As well as running her awardwinning hairdressing salons in Oxfordshire, Anne has been in business since 1991 and is an NHBF hairdressing ambassador.

“During lockdown we found the regular coronavirus updates from the NHBF and links to relevant government information really useful,” she says. “Organising social distancing and ensuring we would be Covid 19-secure was challenging, but not too difficult or costly, and by August, our business was up 20 per cent on the same period in 2019.”

TOGETHER WITH THE NHBF

NHBF director Tina Beaumont-Goddard, says: “As well as free employment contracts, members can also use free apprenticeship agreements and staff handbooks, and free chair renting agreements.” See nhbf.co.uk/ contracts and nhbf.co.uk/agreements

The contracts and agreements save members time and money paying for legally watertight documents to be drawn up, says Tina. She continues: “Members also have further peace-of-mind knowing that they can call the NHBF 24/7 legal helpline for help and expert advice on any tricky HR issues.”

In addition to the legal helpline, NHBF Members also have access to free 24/7 commercial law advice, including specialist expertise to deal with common problems such as restrictive covenants. Find out how the NHBF can help with tax, VAT and PAYE as well as employment tribunals and court costs at nhbf.co.uk/legal-advice

GDPR INFORMATION AND RESOURCES

Since GDPR came into force in 2018, data protection laws have been much stricter.

Salons must now ensure the information they hold about clients and staff is stored securely and complies with GDPR rules.

“The NHBF stepped in quickly to develop a guide and range of free GDPR resources to support its members and make compliance as simple as possible,” adds Tina. The GDPR toolkit includes marketing consent forms, policies, privacy notices, and information audits at nhbf.co.uk/gdpr-templates

HERE FOR YOU NHBF MEMBERS BENEFIT FROM:

• Discounted insurance and health & safety kits • A free health & safety helpline • A free 15-minute business coaching phone call from an industry expert every year • Special fixed-rate business coaching • A wide range of indepth business guides and money-saving NHBF rewards

JOIN THE NHBF BEFORE THE END OF OCTOBER 2020 AND QUOTE CHO25 TO GET £25 OFF YOUR MEMBERSHIP FEE

The NHBF offers a range of business support services, from legal, employment and financial guidance to expert advice for managing people. Find out more at nhbf.co.uk/join CREATIVE HEAD

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16/09/2020 14:37

HOW CAN YOU FIGHT RISING NO-SHOWS? THE BUSINESS EDIT

POST-LOCKDOWN, there were plenty of clients desperate to come to the salon.

But now, just like with the restaurant trade, some salons are experiencing record numbers of no-shows – a devastating blow when you’ve reduced capacity already due to social distancing compliance. How can salons combat this effectively?

“Immediately after reopening we had an average of one no-show per day,” explains Keith Mellen from Anne Veck.

“We sent out an ‘Anne’s Secrets’ email to our 5,500 client database and posted on Facebook, pointing out how annoying this was, both for clients who would have loved to have been booked in and for the stylists who lost money. We did this politely and humorously and received quite a few supportive emails from clients shocked that people would behave like this.”

Chelsea’s Lockonego introduced 100 per cent deposits when it began bookings post-lockdown. “We explained this was both to minimise transactions taking place in salon and to also secure their booking due to the busy nature of our reopening,” explains creative director Antony Rawlings.

It has also cancelled online bookings.

“This personal touch made clients think consciously about the appointment they were booking.” The salon intends to continue this system most likely until the New Year to protect Christmas bookings.

Lockhart Meyer’s Alice Kirby suggests frequent reassurance about your Covid-19 precautions is essential to reducing cancellations and no-shows. She also advises best practice is to call clients 72 hours before their appointments, leaving a voicemail if necessary and following up with SMS.

H …

NEED A LITTLE KNOW-HOW TO NAVIGATE AND GROW YOUR BUSINESS? FREDDIE BANKS, GENERAL MANAGER UK & IRELAND FOR KÉRASTASE AND SHU UEMURA ART OF HAIR, IS HERE TO SHARE SOME INSIDER KNOWLEDGE…

DALE HOLLINSHEAD HAZEL & HAYDN We had three appointments not turn up in one day – that lost us more than £800! We worked hard on our social media in lockdown, but nearly all the no-shows were those via social. I think after lockdown, lots were ‘panic booking’ with many different salons. We send confirmation texts four days before a booking, giving us time to fill a cancellation. We now operate a 50 per cent deposit system for new customers, and a 48-hour notice cancellation policy. We keep the deposit unless we’re able to rebook if it’s under 48 hours.

MOVE FORWARD BY LEARNING FROM THE PAST

We’re now in the final quarter of the year and soon will be moving towards the traditionally busiest season, Christmas. It’s more important than ever to have a successful Christmas; but how do you best prepare after this unprecedented year?

Before moving on to a new season or key moment of the year, I like to first reflect on what has happened recently in my business.

You may have made some quick decisions to adapt to the current climate – and while it has been imperative to operate our businesses in an agile way, sense-checking your previous decisions is important. I always like to consider whether with hindsight I would have taken a different route…

I like to use the simple framework of Stop/Start/ Continue. What do you want to stop doing, that might be inhibiting your business? What should you start doing to help you accelerate? Finally, what new initiatives have you brought in recently that you should continue to help you grow your business?

Now is a great time, before the Christmas chaos,

to reflect on these principles and identify what has gone well and where you still need to improve.

Then I like to receive feedback from the team and clients to identify if there are any immediate issues or ideas we can take on board, again using the Stop/Start/Continue approach. Every business this year has had to adapt and change their operations, team and responsibilities.

Finally, before putting in place any changes, I like to reach out to other peers as they can provide new ideas or a different perspective. This is especially great to do with salon owners to help offer a sounding board as well as hear direct feedback.

Kérastase has launched Virtual Kérastase Club events to create networking opportunities for likeminded salon owners to share and problem solve. ü Reflect on recent changes using the Stop/Start/Continue method ü Get feedback on what is working ü Speak to peers for additional inspiration

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK 18

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CREATIVE HEAD

17/09/2020 14:30

#BusinessEdit

UPDATED GUIDANCE FOR APPRENTICESHIPS IN ENGLAND

The government continues to update its guidance for providing apprenticeships in England during the Covid-19 pandemic.

“The aim is to ensure that apprentices can complete their apprenticeships,” says NHBF director of quality & standards, Caroline Larissey.

The guidelines say that apprenticeship delivery can be extremely flexible and employers must agree with training providers and end-point assessment organisations how best to reduce the risk of transmitting the virus in workplace or educational settings.

“Initiatives also include an incentive payment of up to £2,000 for employers who hire an apprentice before 31 January 2021,” adds Caroline.

Find more information including a link to the latest updated guidelines at nhbf.co.uk/apprentices-england

SALONS AND BARBER SHOPS STRUGGLING: NHBF SURVEY A SUBSTANTIAL 41 per cent of salons and barber shops who responded to a new NHBF survey say they are worried they may not survive to Christmas.

In addition, three in four salons and barber shops say business is down compared with the same period last year, with 71 per cent admitting they expect their business to remain slow based on upcoming bookings. Almost a third expect to have to cut staff in the next three months.

NHBF chief executive Hilary Hall said: “The length of time businesses were closed and the hoops they had to jump through to reopen have caused a huge amount of damage. This includes creating a perception that the sector is not safe and having to enforce guidelines that make the overall experience too clinical and far less enjoyable for clients.

She continued: “Furlough and self-employed support is ending, grants have now been distributed and spent, and businesses are being expected to begin contributing to the economy again. This just isn’t viable. We are calling on the government to help businesses get back on their feet with further measures. Our industry generates more than £7.5bn in turnover for the UK economy and it is in the government’s best interests to support it.”

GOVERNMENT SUPPORT – WHAT’S STILL AVAILABLE?

Kickstart scheme opens Salon owners can now apply to the Kickstart Scheme, a £2 billion fund to create thousands of six-month work placements for young people who are currently claiming Universal Credit.

The government will fully fund each ‘Kickstart’ job – paying 100 per cent of the relevant National Minimum Wage for 25 hours a week, plus the associated employer National Insurance contributions and minimum pension contributions. The application needs to be for a minimum of 30 placements, but you can partner with other organisations to achieve this.

Find out more at gov.uk/kickstart

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Some government support schemes are coming to an end while new ones are being introduced, so it’s important to keep up-to-date, says NHBF chief executive Hilary Hall.

“One important cut-off date is the end of October when the furlough scheme will finish,” says Hilary. “And during October, the government will reduce its contribution down to 60 per cent of wages for the hours an employee is on furlough.”

A one-off payment of £1,000 will be made to employers for every employee they keep on after furlough if they earn at least £520 a month on average between 1 November 2020 and the end of January 2021.

SELF-EMPLOYMENT GRANTS The deadline of 19 October 2020 for the second self-employment grant is fast approaching, warns Hilary.

“You can claim if your self-employed business has been adversely affected

by Covid-19 since 14 July – even if you didn’t claim for the first grant.”

LOANS The government’s Bounce Back Loan Scheme is currently available until 4 November 2020, and the Coronavirus Business Interruption Loan Scheme is ongoing. Support schemes may vary across the UK, Stay up to date at nhbf.co.uk/updates and nhbf.co.uk/coronavirus

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17/09/2020 14:32

#BusinessEdit

KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

Do you have any advice on how to prepare for the Christmas rush assuming the restrictions of PPE, longer appointment times and so on, are still in place?

BRIAN MACMILLAN, F&M HAIRDRESSING

KEN’S DIAGNOSIS We find ourselves facing a Christmas like no other.

At the time of writing, salons are still obliged to follow tough PPE guidelines. I feel that come Christmas our salon lives will still be far from normal.

So how can you go about making Christmas special for your clients and profitable for your business? Well hopefully you have already made changes to your current pricing and working structure to ensure that the work you are doing and the services that you are delivering are profitable.

Unfortunately many salons may have focused on merely being busy while not doing the maths to ensure that they are still profitable.

The possibility of having to serve fewer clients in a Covid 19-safe manner, often with reduced team sizes, may have a massive effect on profit margins.

Assuming that you have all of that covered, Brian, then I think that now is the time to really do things differently and also take clues from the major retailers that are still achieving good results. Normally I would be suggesting that you should be planning VIP guest festive gift and styling events and I would still suggest that you do these. However, you are unlikely to be able to actually physically host

them, so if you can’t, what can you do? Online of course.

I have always been frustrated by the lack of online product and styling advice that salons make available to their guests, so now is the time to put this right.

There are many tools available now to host online presentations. We are currently delivering all of our coaching online whereas six months ago we had never done so. There is so much you can do if you plan it. Testers and samples can be sent in advance to clients that sign up to an event, ready for you to explain why and how to use them during your online event. Clients can still get engaged via live chat or by using breakout rooms.

I see many manufacturers of hairdressing products creating and sharing online tutorials on how to use their products and their styling tools, yet salons spend more time trying to show their clients how clever they are, instead of showing the clients how clever they could be with the help, advice and products available from the salon.

If clients can’t be in your salon then make sure that your salon is in their home. Never before have your website and all of your social media incarnations been more important to the success of your business. Learn how to maximise social media and make your website a real showroom for your business and why people should come to you.

Finally, fully booked means fully booked; ‘squeezing in’ is no longer acceptable. Now is the time to understand which services make you money… which means now could also be the perfect time to decide which services you need to stop doing. No change = no change.

Some people make it happen, some watch it happen and some say what happened.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 20

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CREATIVE HEAD

16/09/2020 14:40

SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a Salon Owner?

Do you want your salon to grow in this competitive economy?

3·6·5 offer successful business coaching for salons providing you with powerful results-focused salon business education for your whole team.

Meet like-minded people and discover the right tools to tackle key challenges in your business, steering you towards a stronger, more profitable future.

Get in touch to discover NEW membership options and digital classes.

Discover how we can help you…

Call 0845 659 0015 or email hello@365hair.com www.365saloneducation.com • Find us: @365SalonEducation

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09/09/2020 16:53

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest Salon Software SALONS EXPERIENCED A super-busy July after lockdown, but August presented more challenges as clients had already raced in the previous month and were now enjoying holiday breaks (often UK staycations) or were even still too nervous to return. However, those salons that were more proactive with digital bookings and that looked at enticing back lapsed clients using Phorest Salon Software, saw their work bear fruit in what is always traditionally a quieter month, even in less challenging circumstances. Let’s take a look at what happened to those salons who focused on client retention…

8%

3.2%

THE AVERAGE INCREASE PHOREST THE NO-SHOW RATE OF ONLINE BOOKINGS SALONS WITNESSED IN CLIENT RETENTION IN AUGUST USING MICRO-DEPOSITS, IN AUGUST BY GETTING AHEAD OF LAPSED HALF OF THE NO-SHOW RATE FOR CLIENTS USING CLIENT RECONNECT NON-ONLINE BOOKINGS

6.5%

THE NO-SHOW RATE OF NON-ONLINE BOOKINGS IN AUGUST

97%

THE PERCENTAGE OF PHOREST SALONS THAT MADE IT THROUGH LOCKDOWN

THE MISSION: DELIVERING VIA DIGITAL WITH GOVERNMENT GUIDELINES FORCING SALONS TO SAY NO TO WALK-INS, AND WITH SOCIAL DISTANCING MAKING IT TOUGH FOR ANYONE TO JUST POP IN AND MAKE A FUTURE APPOINTMENT AT RECEPTION, DIGITAL BOOKINGS ARE PROVING MORE VITAL THAN EVER

Salons who offer online booking have seen their clients increasingly embrace digital. Online now contributes 25% of their total bookings, up from 20%

“In one month the Client Reconnect feature brought in nearly £2,750 in revenue from clients who were automatically prompted to rebook” GERRI KEANE, DANGERFIELD & KEANE, HARROGATE

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DID YOU KNOW… HOW SALONS ACROSS THE UK ARE USING DIGITAL CHANNELS, SMARTLY.

IF YOU WERE asked to look at 2020, I’m sure there would be many things that would come to mind, yet I’m almost positive that the endless Zoom calls and doing everything online would be somewhere at the top of the list. And while we may have thought that we’d already got to grips with the ‘digital age’, 2020 has taught us how to use it to our advantage, smartly.

Businesses, more than ever before, have to ensure that they’re using their online and digital channels correctly and to their fullest potential and Phorest salons across the UK have been doing just that. In fact, 97 per cent of Phorest salons made it through lockdown using features designed to keep them relevant and in the forefront of their customers’ minds.

It probably isn’t a surprise that Phorest can help salons be smarter and more successful online, after all, it’s software, it’s meant to do that right? But have you ever stopped to think how?

Client Reconnect assesses your clients’ behaviour by picking up if they are overdue for their usual appointment and prompting you to connect with them, making sure they continue to come back to your salon time again. The Online Reputation Manager pushes your five-star reviews to Google, increasing visibility and SEO. Let’s face it, it’s all well and good for your clients to tell you how much they love you when they’re in the chair, but it won’t help your business grow.

Online Booking and your own salon branded app have also been key contributors to growth and retention. In fact, non-online bookings have a no-show rate of 6.5 per cent, which reduces by half to 3.2 per cent for online bookings using micro-deposits.

Abigail Walsh is the regional marketing manager at Phorest Salon Software UK & Ireland.

Find out more at phorest.com and @phorestsalonsoftware CREATIVE HEAD

17/09/2020 14:33

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SPRING/2019

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FOR BUSINESS

Have fun

IN ALL THEIR GLORY

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YOU WILL RECEIVE:

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The first 20 new Creative HEAD Club members will receive eight of the brand new milk_shake Cool Blonde Smoothies plus a colour chart and developer, worth more than £52. The Cool Blonde family is the latest collection to join milk_shake’s semi-permanent colour range, all infused with organic fruit.

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Two Club members will each win one of these Deluxe Pro Colour Starter Kits, as well as lots more colours and tools from our friends at Manic Panic, worth an incredible £250! Let’s get colourful.

Join the Creative HEAD Club now!

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17/09/2020 14:34

NEW! For salon owners

Collective

A NEW KIND OF MEMBERSHIP CLUB FOR SALON OWNERS – THAT CARES FOR YOU, YOUR TEAM AND YOUR BUSINESS Running a salon business right now – post-Covid – can be a lot to handle. Everything’s changed, from working hours to team structure, and it’s bound to take its toll.

You can never be certain when you, or one of your team will need extra support.

Creative HEAD’s Collective, created in partnership with leading Employee Assistance Programme provider

Care first, is a new membership programme that provides everyone in your salon with support and practical advice on issues that might be impacting on wellbeing and performance. The service covers everything from financial and legal matters to childcare, eldercare, emotional and practical everyday support – and much more.

BENEFITS TO YOUR BUSINESS

BENEFITS TO YOUR EMPLOYEES

P Helps improve morale and employee engagement, as well as help prevent outside issues from impacting on work, including absences from work.

P Empower your employees to take control of their health and address any concerns they may have.

Therapy is available immediately and 24/7 from highly qualified counsellors via the telephone or online.

P Provides insightful reporting to identify key issues and health risks within your salon business that can help to inform your wellbeing strategy.

P Practical and emotional advice from qualified experts over the phone, plus access to online information and tools focused on enhancing and supporting your team’s wellbeing.

P Care first Information Specialists are experienced former Citizens Advice information specialists, who ensure accurate information is provided immediately.

They are all financial experts, debt trained and can help with additional practical issues, such as legal issues, consumer issues, taxation queries and childcare/ eldercare advice.

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HELP & ADVICE FOR YOU & YOUR TEAM ON ALL THIS SERVICES ARE AVAILABLE 24/7 AND ARE 100 PER CENT CONFIDENTIAL. IT’S THE SUPPORT YOU NEED TO KEEP YOU AND YOUR STAFF HAPPY AND HEALTHY

EMOTIONAL AND PHYSICAL WELLBEING

✓ ✓ ✓

Stress Depression and anxiety

Substance abuse, or concern about someone else’s addictions, including gambling, domestic abuse, grief and loss, critical incidents and trauma

WORK-RELATED ISSUES

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Workplace stress Workplace conflict Job burnout Coping with change Career development General work-related issues

FINANCIAL AND LEGAL TOPICS

✓ ✓ ✓ ✓ ✓ ✓ ✓

Budgeting

RELATIONSHIPS AND FAMILY MATTERS

Investments Retirement planning Managing loans and mortgages Managing debt Tax issues Financial concerns

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Relationship issues Separation and divorce Childcare and parenting issues Adoption Eldercare/care giving issues Education concerns and student life Relatives with disabilities

SIGN UP TO CREATIVE HEAD’S COLLECTIVE MEMBERSHIP COSTS

£350 PLUS VAT PER YEAR

• Dedicated 24/7 counselling and practical advice helpline • Tailored presentation on how to use the scheme • Wellbeing programme created bespoke for your team

CALL 01434 610416 OR VISIT CREATIVEHEADMAG.COM/STORE

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17/09/2020 14:34

COLOUR VISION

IS YOUR COLOUR MENU MORE OF A SET MENU THAN A LA CARTE? CREATE BESPOKE RESULTS THAT WORK FOR EVERY CLIENT WITH WELLA PROFESSIONALS IN ASSOCIATION WITH

COLOUR CLASSROOM

KEEPING ONE STEP ahead of the colour game and developing your confidence has never been more important, especially if your colour knowledge is feeling a little rusty after lockdown. Luckily there’s a host of safe and socially-distanced Colour Craft courses to book across the Wella Studio Network, ideal for graduate to mid-level colourists to restore and build their skills before the Christmas rush: COLOUR CRAFT BALAYAGE: London and Manchester, 9 November COLOUR CRAFT HIGHLIGHTS: London 11 November, Manchester 17 November COLOUR CRAFT ESSENTIAL: London 30 November to 1 December, Manchester 11 to 12 November COLOUR CRAFT CORRECTION: London 1 to 2 December, Manchester 23 to 24 November TO BOOK please call the London Studio on 020 3650 4700 or Manchester Studio on 0161 834 2645.

For more information on any courses please head to education.wella.com

THE COLOUR CLINIC IS OPEN…

THE WIDER INDUSTRY. EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS …

NATASHA MANN, OWNER OF DIRTY BLONDE IN ABERDEEN, KNOWS THAT TIME IS OF THE ESSENCE “My ambition was always to fulfil my career to the best of my ability and have my own salon.

I knew I wanted a quirky, edgy salon that would stand out from any other around us. Dirty Blonde was born in 2014 when I was just 22, and it still has that trend-driven edge thanks to continuous training from Wella Professionals.

“I’m absolutely obsessed with the new Luxelights service – it gives clients the full coverage that is needed, with a flawless, multi-tonal finish that breaks up solid colour without much effort. As it’s such a quick service, while still giving maximum impact and giving clients that longed-for salon experience, it fits well into their busy schedule – as well as ours!

“Offering clients a subtle change in dimension is so useful. During consultations with our core clients, we find a high percentage are looking for that multi-tonal colour, mimicking the natural dimensions within hair, but with a personalised result to each client. It works brilliantly whether you’re adapting it for warm or cool tones – I’m anticipating a lot of interest in adding autumnal tones at this time of year.

“Clients can often feel apprehensive about making a full change; this allows us to introduce a small but effective difference. This is great for additional income too, as it’s a short service with minimal time impact.

It’s definitely an area that was needed to fill the gap and give our core clients more options.”

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77/02

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CR EATIV E HE AD AD VE RT OR IAL

SHELFIE TIME We have had a huge amount of colour changes, transformations and blending services, particularly with the new Resistant Cool Cover shades. The Koleston Perfect ME+ system has given us the confidence and ability to deliver results which allow the natural depth, tone and luxurious feel of our work to shine through. The Koleston Perfect ME+ system and its performance brings our creativity to life” LARA JOHNSON, LARA JOHNSON LIFESTYLE @LARAJOHNSONLIFESTYLE

WHY I’M WELLA Wella has been a part of my career since the beginning. My mum has a successful salon on The Wirral that has been using Wella for more than 36 years, so I feel like I know the products inside out.

Now, in my role as head of technical with HOB Academy, I’m using the brand in all aspects of my work.

“Wella Professionals always raises the bar with its hair colour and its performance. The portfolio is easy to use, and the cross section of ranges offers a colourist everything they need for every hair texture and type of hair.

“The brand is always at the forefront of education, and in these tough times its free digital education is a great tool to have. Digital is the future, and I love seeing what Wella has done in such a quick turnaround.”

WARREN BOODAGHIAN, HEAD OF TECHNICAL, HOB ACADEMY @BOODAGHIAN

CREATIVE HEAD

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16/09/2020 14:49

LEARNING NEVER STOPS

WELLA PROFESSIONALS EDUCATION IS OPEN FOR BUSINESS! WHETHER YOU’RE HEADING TO THE NEWLYREOPENED STUDIOS OR LEARNING ONLINE, THE OPPORTUNITIES TO UPSKILL ARE ENDLESS IF YOU’VE BEEN missing that personal touch that helps you to really absorb and learn, you’ll be pleased to hear that the Wella Studios are all now open again, offering great education with health and safety adjustments in place for you. There’s no reason to put your education on hold; seminars in each studio have been adapted to incorporate social distancing, limited attendee numbers, as well as the relevant PPE you’ll need.

UPCOMING STUDIO COURSES AVAILABLE  BOOK NOW! COURSE TITLE

WELLA STUDIO LONDON

WELLA STUDIO MANCHESTER

2 November

23 November

3 to 4 November

9 to 10 November

INSTA-READY COLOUR

4 November

N/A

BLONDE TOOLBOX

23 November

2 November

THE PERFECT COLOUR CHOICE

25 November

25 November

N/A

4 November

COLOUR GENIUS

Fully booked!

30 November to 1 December

ULTIMATE BALAYAGE

Fully booked!

10 November

ADVANCED CUTTING CLASSIC MAN

INSTA WAVES & BRAIDS

TO BOOK please call the London Studio on 020 3650 4700 or Manchester Studio on 0161 834 2645.

For more information on any courses please head to education.wella.com 28

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This is the time to educate, now more than ever.

Some of the work that our colourists are being asked to do is major colour correction that requires extremely advanced technical knowledge.

I wouldn’t be surprised if we see more and more of this in coming months; clients may be able to pull off a home colour patch-up once, but over time they will see a build-up of colour that needs correcting. Understanding how to offer the right techniques to clients is imperative to the growth and stability of our business.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

ROBERT EATON, WELLA PROFESSIONALS TECHNICAL DIRECTOR UK AND IRELAND @ROBERTJEATON

CAN’T MAKE IT IN? IF LIVE STUDIO SESSIONS AREN’T ON THE CARDS FOR YOU YET, THERE IS STILL OODLES OF FREE EDUCATION ON THE WELLA WEBSITE

NEW CONTENT THAT you can enjoy free of charge is continually added to the Wella Professionals online education hub week on week. Classes include a Glazing Masterclass using Illumina Color with Wella’s colour trends expert, Zoë Irwin, for a modern finish to any look. Alternatively, Wella’s technical director for the UK and Ireland, Robert Eaton, delivers an unmissable Blonde Toning Masterclass with loads of tips and tricks to make your blonde results stand out.

There’s a whole library of HairTribe tutorials that you might not have seen, where Wella guest artists including Jayson Gray, Akin Konizi, Darren Ambrose, Michael Gray and Darren Lacken demo step-by-step tutorials that are guaranteed to inspire. Head to education.wella.com to discover more.

The Advisory Video Consultation appointments are the latest free offering to any Wella hairdresser who needs technical advice for a client. An extension of its regular advisory service, hairdressers can have a completely free 20-minute consultation via an Instagram video call with an experienced technician who will be able to help with any concerns. Each virtual appointment can be booked with or without the client being present, and provides ideal support for intense colour correction work. Appointment times run from 9.30am to 4.30pm and can be booked online at wellaeducationuk.com/#events

FOR FURTHER INFORMATION ABOUT WELLA PROFESSIONALS VISIT WELLA.CO.UK @wellahairuki #WellaColour #MakeChange CREATIVE HEAD

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WellaUKI 29

16/09/2020 14:50

luxelights upgrade your root touch-up

to a colour with luxurious dimensions, subtle lights and soft shadows.

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LEFT

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Grey coverage just got cooler RESISTANT COOL COVER SHADES FOR

100

%

COOL, GREY COVERAGE

55/02

66/02

77/02

88/02

FIND OUT MORE: Talk to your Account Manager/Education Team or visit education.wella.com uk.wellastore.com | @wellahairuki | #WellaColour

2020-00982 CHI Oct Inside DPS.indd 2

RIGHT

11/09/2020 16:38

s n o l a S 100

ONE BIG NIGHT Wednesday 27 January, from 6pm

TREAT EXISTING CLIENTS, WIN NEW ONES, MAKE A LOT OF RETAIL SALES – AND BE PART OF THE UK AND IRELAND’S BIGGEST HAIR PARTY! The Big Hair Do is about inspiring guests and educating them in the latest hair tricks, techniques and products, and reminding everyone why yours is the best salon in town.

It’s fabulous for clients, brilliant fun for your team, GREAT for business – and open to the first 100 salons in the UK & Ireland to apply!

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!

Y T R A P O time T The Big Hair Do takes place on Wednesday 27 January.

To secure your place head to creativeheadmag.com/bighairdo and order your £75 Big Hair Do pack containing: ● Big Hair Do how-to guide ● Showcard ● Mirror clings ● 50 Big Hair Do tote bags ● 10 Big Hair Do badges

Book your £75 Big Hair Do pack now at creativeheadmag.com/bighairdo ONLY 100 SALONS CAN TAKE PART. FIRST COME, FIRST SERVED! event

#bighairdo 000-000 NEW BHD_CHUK_April_GW4.indd 2

16/09/2020 14:51

SELF/STYLED

NEW!

SUNDAYS

EDUCATION AND EMPOWERMENT FOR INDEPENDENT HAIR STYLISTS EVERYWHERE FIRST EVENT: SUNDAY 11 OCTOBER

Whether you’ve been operating for years or just getting started, Self/Styled Sundays are about helping you build and sell your hairdressing services and MAKE MORE MONEY! Get it all now at creativeheadmag.com/selfstyled-sundays

FREE SESSION PAULA MCCASH The celebrated session stylist and inaugural winner of the Most Wanted Independent Stylist Award will be taking a look back over her career in conversation with Self/Styled editor Deborah Murtha.

Self/Styled Sundays – brought to you by Self/Styled from Creative HEAD and Aston & Fincher

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FREE SESSION

FREE SESSION

BEAUTYSTACK FOR HAIR STYLISTS

PANEL TALK: BALANCING ACT

Hosted by Beautystack chief executive and founder, Sharmadean Reid MBE.

Panellists: Chad Maxwell, Tegan Robertson and Desmond Murray.

MAXIMISE YOUR CREATIVITY AND BUSINESS, AND INCREASE YOUR PROFIT

STREET STYLE REDEFINED

Hosted by Abby Douglas and Alex Chapman from the Wella Professionals education team.

Cost: £20. Includes £15 discount off Wella Professionals products in Aston & Fincher’s online store

Hosted by Indola’s global ambassadors Andy Smith and Paddy McDougall.

Cost: £20. Includes £15 discount off Indola products in Aston & Fincher’s online store

TICKETS ARE LIMITED SO BOOK YOUR PLACE NOW AT CREATIVEHEADMAG.COM/STORE FOR EVERY MASTERCLASS BOOKED WE’LL TREAT YOU TO A £15 DISCOUNT IN THE ASTON & FINCHER ONLINE STORE SSSundays_EVA.indd 2

17/09/2020 17:04

Watch Learn Love to create

THE TEACHINGS A NEW VIDEO TUTORIAL SERIES FROM CREATIVE HEAD

Commercial looks Original inspiration From one hair pro to the next

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NEW ON SITE

Josh Denham Accessorised beachy waves Stephanie Kocielski Every-girl blow-dry

WATCH NOW AT CREATIVEHEADMAG.COM/THE-TEACHINGS TheTeachings_EVA.indd 2

16/09/2020 15:34

CREATIVE HEAD PRESENTS

THE ROOT OF IT

A NEW PODCAST SERIES IN PARTNERSHIP WITH TREATWELL

SERIES ONE: LISTEN TO WHAT THE MAN SAID

RELEASED 4 OCTOBER

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Hear conversations between remarkable people about the work they do, the businesses they run, the audiences they serve and the passions that drive them

Listen at creativeheadmag.com/podcasts or search ‘The Root of It’ on all major podcast platforms

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Hair by Beverly C MBE

, AND IT’S BEEN A TOUGH YEAR FELT KAO SALON DIVISION HAS

BY ITS THE CHALLENGES FACED LLIED PARTNER SALONS, AND RA WILL TO SUPPORT THEM. WHAT FOR MAKE A REAL DIFFERENCE …

YOU? KAO WANTS TO KNOW

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Hair by Lisa Whiteman

WHAT S R E T T A M ?

U O Y O T

NOW MORE THAN EVER, we’re questioning what really matters in our businesses and industry. This year we all struggled – but the power of the hair industry is that, as we continue to move through troubled waters, we know we don’t have to do it alone.

Kao Salon Division was on-hand to guide its partner salons through some of the challenges they faced, and we wanted to look at how the strength of the Kao Salon community has allowed its partners to look forward with hope and determination. Let’s celebrate that spirit and team energy with these brilliant images, inspired by the Goldwell Hair-ColourStyle collection and created before Covid-19 struck. It’s a vivid reminder of the joy in creating together…

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CR EATIV E HE AD AD VE RT OR IAL

Hair by Fanette Dautemer

Photography by Richard Miles. Behind the scenes photography by Bradley Lever.

Make-up by Lan Nguyen-Grealis. Wardrobe by Magdalena Jacobs

JOIN THE COMMUNITY

“We wanted to be a part of a supportive and positive salon community and that is exactly what we’ve found. Kao Salon Division has been there to help take the strain during the challenging times, as well as celebrating success in the good times. We never felt alone”

Hair by Claire Turner

Hair by Martin Crean

SIMON WEBSTER, SIMON WEBSTER HAIR

“I’m ever so grateful and impressed.

To be part of such a community is very reassuring” SERGIO GIANNASI, SERGIO GIANNASI LONDON

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“Almost overnight there was an online group for salons to sign up to for free online training and webinars; offering business mentoring from top industry names, technical education to keep your team members engaged and learning, as well as forums where you could discuss your concerns and ideas” SIMON WEBSTER, SIMON WEBSTER HAIR

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Hair by Simon Webster

T H G I L A E N I SH

ON BUSINESS SUPPORT. T GH LI OT SP LE IB ED CR IN ABOUT KAO’S OM THROUGHOUT ZO ON ED ZOOM IN TO LEARN MORE ST HO LE DU HE UAL EDUCATION SC F YOUR SALON BUSINESS WITH AN EXTENSIVE VIRT OO PR RE TU FU LP HE TO R, KAO IS HERE OCTOBER AND NOVEMBE

THE IMPORTANCE OF ECOMMERCE AND SALON WEBSITES WITH EMIL MCMAHON MONDAY 5 OCTOBER, 11AM TO 12:30PM

Emil McMahon is a business consultant and educator specialising in the hair industry. Author of the book Don’t Sell, Emil specialises in all aspects of customer service and client satisfaction, with a major emphasis on retailing.

This session looks at the importance of salon websites and the increasing need to invest in e-commerce and m-commerce channels. With online shopping having grown exponentially throughout lockdown, now is the time for salons to invest in technology and shopping platforms that help secure client business, especially their retail shopping. With hints and tips for setting up Facebook and Instagram shopping pages and ideas for adding retail to salon websites as well as looking at the need for a refresh and revamp of website content, the session offers valuable, easy to understand help.

WHO’S IT FOR? Salon owners

WHY LISTEN?

• Understanding e-commerce and m-commerce • The value in updating website imagery and information • Capturing online shopping that links directly to your salon

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Hair by Shane Bennett

Hair by Nicola Smyth Humphriss

CR EATIV E HE AD AD VE RT OR IAL

Hair by Luke Hawkins

“The Kao Salon Division business programme kept me levelheaded, providing me with the focus and passion required.

I have never felt or been more ready to conquer the world!”

HEIDI HARRISON, HAIR BY HEIDI Hair by Sam Burnett

SARAH RIGGOTT, SARAH RIGGOTT HAIRDRESSING

“We’ve all had difficulties, but I found I could refocus my business brain and help be a positive leader to the team”

CREATIVE HEAD

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U O Y N O T H SPOTLIG

UCATION THIS YEAR? ED NE LI ON SS NE SI BU AT SPOTLIGHT ON WHAT WILL YOU DISCOVER

MAXIMISE STYLIST INCENTIVES TO INCREASE SALON BUSINESS WITH MITCH LUCAS & DAN SMYTH HUMPHRISS MONDAY 19 OCTOBER, 11AM TO 12PM

Join Kao Salon Division sales director Mitch Lucas; and the co-owner of Nicola Smyth salons, Dan Smyth Humphriss; on the topic of driving promotions and stylist incentives. During this webinar both hosts will cover the tangible benefits of stylist incentives and will share their tips on how you can successfully drive business sales through promotions and incentives.

WHO’S IT FOR?

Salon professionals who want to hear first-hand how stylist incentives and promotions have revolutionised the award-winning salon group Nicola Smyth.

WHY LISTEN?

• Hear about the benefits and importance of driving incentives and promotions in your business • Discover tips and tricks to keep your stylists motivated and wanting to thrive in your business

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CR EATIV E HE AD AD VE RT OR IAL

“Spotlight on Business webinars were a lifesaver both for me and my business” TRISHA BULLER, CIENTÉ HAIR HEALTH SPA

SOCIAL MEDIA AND DIGITAL MARKETING DURING COVID-19 WITH CIARA LYNCH

MONDAY 2 NOVEMBER, 11AM TO 12PM

There has never been a more crucial time to have a solid social media programme. This webinar will take you through the social media insights and updates so you know exactly what you should be doing right now.

Join Ciara Lynch, Kao Salon Division communication manager, for a special session devoted to all things social media. In this session, Ciara will be sharing her thoughts on how businesses can grow using social media, explaining the best practices and strategies for your digital communications during these turbulent times.

As this is a live webinar, you’ll also be able to ask Ciara any questions you have on digital and social marketing.

WHO’S IT FOR?

• Salon owners wanting to know how to use social and digital media to your advantage • Stylists who regularly use social media for work and want to upskill their knowledge

WHY LISTEN?

• Learn how and why you need to push social and digital media during Covid-19 • Best practice for each channel • Defining clear objectives for your business

“The Spotlight sessions were well planned and featured great ideas for the reopening of the salon. The team members that participated with the education have seen a noticeable improvement in their confidence levels” ELENA CARVETTA, O’HAIR SPA AND BEAUTY

WANT TO EXPERIENCE THE POWER OF COMMUNITY FOR YOURSELF? TRY OUT ONE OF THE KAO SALON DIVISION FREE SPOTLIGHT ON BUSINESS SEMINARS – EMAIL KAOSALONDIVISIONUK@KAO.COM

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COLOUR E C N A I L L I BR

ERATION COLOUR AT YOUR EN -G XT NE H IT W L AL IT HAVE N RANGE OFFERS NEW IO AT EN UM EL L’S EL W LD FINGERTIPS. GO LOUR SERVICES, CO Y AR IN RD AO TR EX R FO OPPORTUNITIES ED WITH THE TOOLS THEY NE S AL ON SI ES OF PR G IN ID PROV

ELUMENATION IS the perfect colour range to help you to re-establish your business and reignite that fire for colour in your clients’ hearts. Regulations imposed by governments within the salon means that maximising revenue opportunity from every appointment is more important than ever.

Elumenation enables you to increase your average bill for every client and colour service, with adaptable options across the Goldwell portfolio.

Enable your customers to Elumenate their colour services for every client by integrating a game-changing portfolio of direct dye colours into their salon.

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WHY CLIENTS LOVE ELUMENATION 1. Up to 63 per cent more shine than regular hair colour*

2. Boosted colour intensity within formulas by up to 3 times** 3. Up to 2 times more resistance to fading*** *Based on shine measurement TC 6N in combination with @PP Yellow, Orange, Red and Violet compared with TC 6N at max, recommended usage amount. **Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) versus TC + standard mix shades at max recommended usage amount. ***Average value of TC + @PP versus TC + standard mix shades at max, recommended usage amount

CREATIVE HEAD

17/09/2020 14:43

CR EATIV E HE AD AD VE RT OR IAL

IT’S HOT TO BE COOL FOR A/W20 TAKE INSPIRATION FROM GOLDWELL’S GOBEYOND COLLECTION, REDEFINING THE MOST CURRENT COLOUR TRENDS AND TRANSLATING THEM INTO BEAUTIFUL, WEARABLE SHADES ELEVATED BY ELUMENATION

LAVENDER

7BP@PK

9N@PK

INT BEIGE M

6NN@CV

ROSÉ

TOPCHIC @ELUMENATED SHADES

Discover the three new shades from this collection for outstanding shine 9N@PK INSPIRED BY SAKURA PINK 7BP@PK INSPIRED BY RICH TEA 6NN@CV INSPIRED BY COCO DE MER

COLORANCE EXPRESS TONING @ELUMENATED SHADES For a fast, five-minute refinement and various toning opportunities after a lightening or highlift service @ELUMENATED LAVENDER INSPIRED BY LILATECH @ELUMENATED BEIGE MINT INSPIRED BY NEO MINT @ELUMENATED ROSÉ INSPIRED BY SAKURA PINK

COOL PINK

@PURE PIGMENTS

SYSTEM HAIR COLOR REMOVER

Reinvent Topchic or Colorance colour with this mesmerising, cool pink tone. New shade Cool Pink, inspired by CASSIS, offers customisable colour brilliance using high-definition, direct dye additives for unprecedented vibrancy and multi-dimensional shine.

Goldwell is introducing the new System Hair Color Remover, for a gentle removal of unwanted colour. This high-performance formula, enriched with conditioning PQ 10, deeply penetrates the hair while removing oxidative hair colour.

EXPLORE THE POSSIBILITIES WHICH COME TO LIGHT WITH THE NEW GOLDWELL ELUMENATION SHADES AND FORMULATIONS. FOR MORE INFORMATION VISIT GOLDWELL.COM OR CALL 020 3540 1200

CREATIVE HEAD

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16/09/2020 14:59

#Christmas

Totally gifted Salons will be keen to make up lost lockdown revenue, but with social distancing still in effect, how can you ensure you have a cracking Christmas?

Personal services

Get them hands-on

Christmas is going to look a little different this year; fewer parties could mean fewer party hair services. But lockdown has illustrated a renewed love of self-care. What can you offer?

“Infuse My.Colour works perfectly to give clients something a little different without long-term commitment. It means they can step out of their comfort zone a little more,” says Chloe Mills of Blacksheep Hair Company in Peterborough.

“It’s also a time when clients are more likely to treat themselves – the custom-blended Made For Me range is great for a tailor-made salon finish to take home. I’ve created some great colour ‘changes’ in a fraction of the time, so my clients walk out feeling like they’ve had a colour overhaul and I am still on time!”

2019 Most Wanted Best Local Salon Linton & Mac has an express extension service, where up to four extensions tapes are used to fill the hair around the front for a fuller finish. “It takes 10 minutes to apply and can be done in a normal cut appointment. We charge £25 per tape and £10 for removal and re-application,” explains co-founder Jenn Linton.

“If lockdown taught us anything, it’s that the feelgood factor of ‘fresh hair’ can’t be understated,” admits Janine Jennnings, head of education in the UK for ghd. “We now know, more than ever, that an in-salon experience is very precious. People are happy to invest in beautiful hair, and education is key for helping clients learn how to maintain great hair at home.”

Talk about styling tools throughout the appointment, demonstrate how to use them and explain the benefits for their specific wants and hair needs. In fact, ghd is helping through styling and product masterclasses held either in-salon or online. Janine adds: “These will help boost confidence and skills. Why not choose one or two people to be Christmas experts and lead the way with training and know-how in the run up to busy season?”

If clients are nervous about being in the salon, invite them in at a quieter time for a one-toone masterclass, perhaps with an in-salon service voucher as part of a retail package to encourage clients to book in for a styling session with their new tool in January.

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The social season For minimal cost, Facebook and Instagram allow you to run targeted ads to people most interested in your services. Include your contact details to drive bookings, and for a really engaging ad try creating a video, suggests Amy Filippaios, founder of SimplyHair.

“Make sure your photos promote the services and appointment slots you want to push, and start sharing Christmas content early – at least six weeks before December – but avoid taking too many portfolio shots with festive backgrounds, as you won’t be able to use them later in the year and it may prevent other brands and accounts from sharing them as they date quickly.”

Let’s play Santa…

Go with the festive (cash) flow Karoliina Saunders at Karoliina Saunders Hair Design has already started promoting bookings. “We also use a deposit system, which has helped our cashflow,” she explains. At Linton & Mac, the salon is launching new incentives and payment schemes to allow people to pay by monthly direct debit. This allowing their costs to be spread, while guaranteeing bookings.

Vouchers make a wonderful gift – and they’re great for cashflow, too. “I’m not a fan of discounts, but a bonus voucher for an extra treat can work like a charm,” says Build Your Salon’s Phil Jackson. “Your voucher can be shortdated to expire at the end of February to boost footfall at the start of 2021.”

When they go low, you go high… with the help of ghd’s deluxe gift set, the ultimate in luxury with a platinum+ and new helios professional hairdryer.

RRP £368 ghdhair.com

Don’t be afraid to upsell Some clients will be looking to spend generously on family and friends to help everyone see the back of a challenging year. Look at stocking something truly niche and exclusive to drop in their stockings this Christmas – star stylist Garren’s super luxury R+Co Bleu line launches in time for December, and will show it wasn’t some last-minute purchase from a shopping centre.

Some salon owners might be anxious about creating more business by charging more but “your clientele expect a certain level of service, a certain level of luxury – or else they’d be looking for a ‘cheap fix’”, says Danilo Giangreco from Danilo Hair Boutique in Chelsea. “You can use a higher price point to actually set yourself apart from the low-cost competition and create an air of exclusivity.” But you need to get two things right – there is a cap to how much they’re willing to pay and don’t forget to offer services worth what you’re charging. He adds: “Nobody wants to feel ripped off.”

There’s a mix of cult-favourites and new launches with the Healthy Hair Wishes Christmas gift sets from JOICO.

RRP from £28.71 joico.eu

Everyone loves bubbles With the ‘new normal’ there’ll be fewer gatherings and social events, so Sarai Hair and Beauty is creating bespoke pamper session evenings for small groups in its newly-designed private area, the Sarai Hub. “They can book in for some pampering and a glass of Prosecco and enjoy a different kind of evening experience,” explains owner Sarah Morrissey. She’s also planning on playing a part in the annual local late-night Christmas shopping event but with some key changes. “We’ll be taking some of the activities and demonstrations usually held within the salon out onto the high street,” she adds, as the event goes outside with stalls and refreshments.

Indeed, why not capitalise on helping customers feel safer by promoting a bubble special? “You could give the salon over exclusively to a Bubble Booking and carry out services on a number of clients from the same social bubble very profitably while also minimising risk,” advises Phil Jackson.

CREATIVE HEAD

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Metallic and holographic finishes ensure the five Christmas sets from Redken stand out on shelves – the free shampoo will be tempting, too!

RRP from £37 redken.co.uk

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WHEN YOU WISH UPON A STAR…

…YOUR CLIENTS’ STYLING SKILLS WILL GO FAR! DISCOVER HOW THE GHD GIFTING COLLECTION FOR 2020 CAN TURN YOU INTO A HUGE HIT WITH CLIENTS IT’S TIME FOR those Three Kings to make room because ghd has three new queens ready to step up for the 2020 gifting season.

Hair dreams really do come true with these new, limited edition, luxurious gifting sets for covetable curls, wondrous waves and sumptuously smooth hair. The Wish Upon A Star collection from

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ghd will have clients reaching for the stars with these sleek stylers and dryers, inspired by the majesty of the night sky and the constellations. Each set is ready to light up the night with iridescent white and satin gold accents set against midnight blue cases.

Starlight, shine bright, we’re ready for some new looks tonight!

CREATIVE HEAD

16/09/2020 15:13

*Technical testing, 2019, versus naturally dried hair.

GHD DELUXE GIFT SET

GHD PLATINUM+ STYLER GIFT SET

The ultimate in luxurious gifting, this midnight blue vanity case holds many wonders! It features the iconic ghd platinum+ smart styler and the new ghd helios professional hairdryer for the perfect styling partnership.

A bright light for any client who loves sleek locks.

With incredible predictive technology that senses personal hair needs and adapts delivery of heat accordingly, this sleek iridescent white ghd platinum+ styler features a satin gold finish on the wishbone section, and is stored in a midnight blue travel case.

GHD HELIOS PROFESSIONAL HAIRDRYER

GHD GOLD STYLER GIFT SET

Give them the gift of a salon-quality blow-dry whenever they desire with the new ghd helios professional hairdryer. With a sparkling white body and satin gold accents, the dryer delivers 30 per cent more shine* and drastically faster styling, and can be taken anywhere with the included luxury dust bag.

CR EATIV E HE AD AD VE RT OR IAL

. . . or f g n i Wish

The original star of hair straightening, the iconic ghd gold styler features dual-zone technology for premium performance every day – not just Christmas. Stored in a luxurious vanity case, its modernised design allows for smooth, snag-free styling which is sure to make anyone’s day.

MAKE A WISH FOR MORE SALES AND HAVE THEM COME TRUE THIS FESTIVE SEASON WITH THE GHD WISH UPON A STAR COLLECTION. FOR MORE INFORMATION CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 01924 423400

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17/09/2020 14:46

Mr. Q

welcomes you…

PPE PAYS AT DANIEL RYMER Daniel Rymer Male Grooming has partnered with local charity Caring in Bristol to launch the salon’s new Care Pack.

It raise money for Cheers Drive, the UK’s first-ever free food delivery service for the homeless. Daniel asks customers to make a minimum £1 donation to Caring in Bristol rather than pass on the cost of the PPE the salon had to introduce post-lockdown. The Care Pack consists of a face mask, freshly laundered personal gown, voucher card with offers and discounts from local businesses, as well as product samples including from Aveda. The packs help support about 400 homeless and vulnerably housed people each day.

BARBERSRIDE 2020 RAISES £16K Nearly 30 motorcycling barbers have travelled 1,100 miles over five days to raise more than £16,000 for the Make-A-Wish children’s charity in the 2020 BarbersRide. Previous events had seen the gang raise £39,000 for London’s Great Ormond Street and Liverpool’s Alder Hey children’s hospitals also. Pit stops included The Master Barber in Southport; 6 Hub in Llanelli; Bonds Gentleman’s Barbershop in Bournemouth; The HeartBreak Club in Leigh-On-Sea and Gilly’s Barbers in Baildon.

JPS Visuals @jpsvisuals_

NEW GROOM ROOM Gents @ 27, Botley

We love the exposed brickwork, concrete flooring, timber beams and iconic Takara Belmont Apollo 2 chairs at this Southampton barbers. The industrial metal lamps are a pretty smart touch, too.

BOYS’ TOYS Double treats from American Crew with Finishing Spray to de-frizz hair without leaving visible residue, and Lather Shave Cream to help soften and lift facial hair for an easy shave.

RRP Spray £13.50; RRP Cream £14 americancrew.com

The new Supra ZRII detachable blade clipper from Andis features the latest battery technology with a removable battery pack and 50 per cent more running time!

Take your shaving to the next level with the Hot Cabi from Takara Belmont, a towel warmer with ultra-violet sterilisation – perfect for these times of increased safety.

SALON PRICE £560 takarahairdressing.co.uk

Fiber Cream from Reuzel has a flexible-to-medium hold, adds texture and leaves hair with a low-shine finish.

RRP £14.99 www.red-hotproducts.com

SALON PRICE £272.95 andis.com

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A SUCCESSFUL BARBER SHOP AND ANOTHER IN THE WORKS, LIONS BARBER COLLECTIVE TRAINING, STAGE WORK AND AMBASSADOR ROLES WITH BRANDS SUCH AS BABYLISS PRO… THE HEARTBREAK CLUB’S WEZ JONES IS A BUSY MAN. MR Q CAUGHT UP WITH HIM TO TALK PRESLEY, PODCASTS AND PISTONS & PARTINGS… Mr Q: Let’s start simple: why barbering?

Wez Jones: Barbering wasn’t really a choice for me. It was almost that I had to do it. When I was 12 my mum was a trainee hairdresser – there were clippers and doll heads everywhere.

I played a lot of football, and players like David Beckham and Cristiano Ronaldo got a bit crazy with their hair around then.

Well, if they can have it, surely my mates who I play Sunday league football with can… and I’ll be the one to do it!

When I was about 15, the local barber shop caught wind of it as a few of my mates had to go and get their hair sorted out! They asked if I would like to do it properly, and I got a Saturday job. Over the years I made a name for myself on Canvey Island as the go-to guy if you wanted a sort of crazy haircut, so I had punks and a lot of musicians coming down.

Mr Q: The HeartBreak Club will be five years old in March.

Where did the name come from?

WJ: I really wanted to link it to my music background, as I used to be a blues and jazz musician. I was sitting there with my business partner when Elvis Presley’s ‘Heartbreak Hotel’ came on. I knew I couldn’t call it Presley’s and I said it was a shame we couldn’t call it Heartbreak Hotel. My mate said: ‘What about The HeartBreak Club?’ – perfect! The idea of a club too, that anyone who comes in feels a part of something.

Mr Q: Who’s part of The HeartBreak Club?

WJ: We’ve got a lot of clients who work in the City and have classic, smart styles. Then we’re the closest to a punk and skating area in Essex – the shop is two minutes from a worldfamous skateboard park. Even in the older generation, we’ve got guys who worked down in the cockle sheds, artists and painters… and chief executives! It’s a mad contrast.

Mr Q: You’re part of Tom Chapman’s Lions Barber Collective.

Why was that important to you?

WJ: There are a few reasons. I had two clients who took their own lives. When I was younger, I thought about taking my own life and, thankfully, I had someone who asked if I was alright, who could help. After talking to Tom he said I should get involved because my story could help people.

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Mr Q: Talking about stories… you now host your own podcast, Cut Shave & Misbehave.

WJ: Yes, I love talking to people; it’s part of the reason why we do what we do. In our industry there are so many expressive people who don’t know how effective their stories are. It’s a little bit hair but it’s also about recovery and building brands.

Mr Q: You mention recovery – you’ve been sober for three years. How do you balance that with such a social industry?

WJ: If I’m being honest, that’s one of the main reasons I stopped drinking. I was starting to do big stage shows, and it hit me hard how some people would be preparing for a show and be off their head. The problem is you have younger people in the industry, trying their hardest to prove themselves and looking at them thinking: ‘Well, that’s what I must have to do.’

For a short period, I could understand it because there was a lot of social and stage anxiety. Ahead of my first big, big show, I was petrified and I thought: ‘I’ll have a drink’. And it was the worst idea. I was never a big drinker, but I have friends and family who are in recovery. It’s the butterfly effect, the small things you do and how they impact other people. I’ve had younger people message me saying: “I’m thankful that I’ve seen that you’re sober, because I felt like you had to drink a load to be involved with our industry.” That made me think I’ve got to carry on and make a point.

Mr Q: How has the Club changed post-lockdown?

WJ: We went hard with the PPE, all of us in the shop had family affected by Covid-19, and without question we were going to do everything we could. We’ve had people come into the shop because they know the measures we’ve taken, and we’ve found almost a new social side of it. Customers have been supportive – they know the effort and they respect that.

Mr Q: What do you have planned for the future?

WJ: I’m working with Harley-Davidson in Newmarket on opening a barbers there called Pistons & Partings. It’s bringing my love of hair and motorcycles together, because there is such a connection. I’ve just finished BarbersRide, that’s a real community. Riding is an outlet, it’s a bit of freedom.

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In association with

A t a e r g leap d r a forw NEW SALONS

FOR MANY HAIRSTYLISTS, the dream is to one day open your own salon, to see your name above the door, to do things your way. But the reality of running a business can be tough.

“We know how hard it can be for new salon owners, who are often stylists who have spent their time on the creative side of hairdressing and are now facing financial and managerial challenges that can feel overwhelming,” says Michael Specht, head of customer success at Timely. “That’s where a comprehensive salon software system can be a gamechanger, giving them back control and confidence by doing the hard work for them, delivering the information they need in just a few clicks. Giving them a clear vision on financials and how they are tracking, being able to project future targets, and be able to see what they need to do to reach them.”

There will always be obstacles and tests (who could have predicted a three-month lockdown?) but if you can feel in control, that’s half the battle. We ask this trio how they’ve approached the role of new salon owner…

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Alchemy & I

Berkhamsted, Hertfordshire Founder: Haylee Benton Opened: March 2019 The concept started out as bubbles, blow-drys and balayage, but now it’s more colour, cocktails and community. It’s simple but cool. It’s for people who want to meet friends, have a conversation. It’s about a VIP experience.

When you walk down a high street you’re going to see other salons. You’ve got to make yourself different. We secured an alcohol licence, a cocktail maker and did everything properly.

We don’t have receptionists; we have a concierge who makes sure clients’ phones are charged, there’s ice in their water… and the best part is that it’s the same prices as you pay elsewhere on the high street. Why would you go anywhere else?

I’ve used Timely before and I just wouldn’t use anything else. Many stylists wanting their own salon don’t understand the business side fully and Timely’s reporting and dashboards give you more insight to understand how to run it. It’s all there on screen – what’s the average treatment price? Where are the hours of white space? That’s what I like, because it teaches my managers how to use the knowledge to make the business better.

Try to think outside the box with your marketing. When we launched we sent flyers to 15,000 homes with coupons such as £20 off your first appointment over £60.

That £1,500 campaign brought in £24,000 of repeat business.

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e k a t o t e Tim control Deliver an exceptional client experience while protecting your clients, staff, and businesses with Timely Appointment Booking Software THANKS TO COVID-19, businesses are having to adopt new ways of working to navigate the new norms of social distancing, contact tracing, health screening, and PPE. Timely appointment booking software helps 40,000 customers all over the world deliver exceptional client experiences while protecting their clients, staff, and businesses. With Timely on your side, you’ll have more control over your business, and more time for the things you love.

The easy way to protect staff and clients Consult’s customisable forms make staying Covid-19 compliant easy. Consult is great for quick and accurate NHS test and tracing and will automatically keep your client details up-to-date, without you having to do a thing! Access a range of expert templates, including a Covid-19 health screener, and send forms to your clients via SMS or email to be completed securely online. Save the completed forms straight to their client record in Timely.

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CR EATIV E HE AD AD VE RT OR IAL

Build a respected brand

Use Timely to send customised email and SMS marketing campaigns to your clients, segmenting your offers and communications based on their past behaviours and spend.

Customise your online booking and your client messages to reflect your unique personality and help your brand stand out from your competitors. Improve your brand awareness, credibility, and SEO search rankings by requesting reviews from your loyal clients via automated follow-up messages.

Customisable Online Booking

With online booking from your Instagram, Facebook and website, your clients can discover your business and book 24/7. Timely lets you decide how you want to group your products and services together and makes it easy for your clients to book the right experience online. Maximise your staff productivity and profit by only showing online booking availability before and after booked timeslots, so you can minimise the unproductive gaps in your calendar.

Exceptional experience

Build strong client relationships by sending automatic appointment confirmation and reminder messages, and then surprise and delight your clients after their appointment with aftercare instructions or a thank you message. Increase client retention, grow your client base, and future proof your business with Timely’s easy-to-use, customisable rewards programme.

Grow your business and your profit

Kick no-shows and cancellations to the curb and maximise your profit by requesting online payments and deposits with Timely’s smart payment solutions.

Use Timely’s automated SMS rebooking reminders to improve your client retention and keep your clients coming back without having to pick up the phone. Use LayBuy and Afterpay with Timely to give your clients budget-friendly options to pay, attract new clients, and boost your per transaction and overall sales. Looking to tempt in more customers? Timely can auto-generate gift vouchers for you or, as with most elements of the clever software on offer, you can easily customise and create them yourself.

focus on the things that you love

Spend more time with your clients and less time on the phone. With Timely you can give your clients the option to log in to their own client portal so they can easily manage their own appointments, saving you hours of admin and letting you focus on giving your clients the best possible experience.

TRY TIMELY APPOINTMENT BOOKING SOFTWARE FREE FOR 14 DAYS AND SEE HOW IT CAN REVOLUTIONISE YOUR BUSINESS. DISCOVER MORE AT GETTIMELY.COM

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#NewSalons

Crab Salad Peckham, London Founder: Jackson Acton Opened: January 2020

I wanted to make a creative space that was still a hair salon but didn’t feel stuffy. More people want independent salons, and individual experience. And I didn’t want the name to sound too ‘hairdessery’. I want people to see it and think ‘I wonder what that’s all about?’. I want it to be cool, but not intimidating – it’s not just mullets here. I love doing classic hair too.

Sustainability was also a big factor – we have cork flooring, tonnes of plants and interiors made with renewable materials where possible. We use Davines and Ecoheads, biodegradable towels and a zero-to-landfill waste management firm called First Mile. We really had to research to find them and there is a small extra cost. You can create a business that’s ethical, has a positive impact on clients and the team and still generates a profit.

We opened in January and we had some basic teething problems but obviously we were forced to shut just two months later! But now people want to travel less, our clients are coming from a two-mile radius, rents will probably increase so we got in at the right time. We want to expand organically but stay around South London.

MARKDAVID Salon Stockbridge, Edinburgh Founder: Mark McCarthy Opened: November 2019

I wanted a private members club vibe, a place that made you think you were the only one who knew about it – exclusive, aspirational but still accessible. I also wanted a space that could be transformed for events such as private parties or product launches.

I’ve worked in the area for eight years, and I understood from my 21 years in various salons that something beautiful was the way to go. My clients have always responded to spaces that felt welcoming and homely.

We’ve spent months creating our personal, unique touches. We’ve an outdoor garden space that the neighbours and staff can enjoy, as well as our clients. This has created such a buzz. We’ve tried not to give too much away from the front, we love the mystery!

I have an accountant to talk to whenever I need advice.

I would recommend using one for book-keeping and tax purposes. It can be quite overwhelming to think about numbers. Anyone opening a salon needs do their research but also be honest about their strengths and weaknesses. If money and numbers come easy then that’s great, but if not, outsource for peace of mind.

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Socially distance yourself from compliance admin.

Timely Consult’s customisable forms make staying Covid compliant easy. Timely Consult is great for quick and accurate NHS test and tracing and will automatically keep your client details up to date, without you having to do a thing!

Access a range of expert templates, including a Covid health screener, and send forms to your clients via SMS or email to be completed securely online, and saved straight to their client record in Timely.

Talk to us: +44 20 3808 0465 gettimely.com/consult

Love Galore

As part of his I Can I Am And I Will campaign, stylist Louis Byrne worked with Hazel Gardiner, a survivor of a rare form of cancer, who had lost all her hair due to the treatment she endured. The message? Do not ignore your body, inform yourself on what is happening, allow yourself acceptance and understand that your mental health supports your physical recovery PHOTOGRAPHY BY LOUIS BYRNE 62

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HAIR Louis Byrne (@icaniamandiwillbylouisbyrne). MODEL Hazel Gardiner (@hazelgardinerdesign)

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THE LAST DANCE Original prints from the ’80s are revisited in the A/W20 collection from Zandra Rhodes, which draws inspiration from Studio 54, a haunt of the designer. James Oxley using Fudge Professional delivers the movement every disco diva demands PHOTOGRAPHY BY DANIEL SACHON CREATIVE HEAD

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HAIR James Oxley using Fudge Professional. STYLING Lily Bling. FASHION Clothes by Zandra Rhodes, Shoes by Manolo Blahnik, Nails by Maria McKenna, Jewellery by Andrew Logan, Feather boas by Jaffé Feathers. MAKE-UP Terry Barber at MAC. MODELS Alice Dellal, Graysha Audren, Melissa Juratowitch

Practis ing headw rap styles for box braids – my go-to look in 2020! #Throwback to creating this gorgeous blow-dry on @daniellepeazer

# F la sh ba ck to th e @a veda co m petit ion sh oot

uk artist

In the

frame Sarah Juma (@hairbysjlondon), stylist at Aveda Lifestyle Salon & Spa in Covent Garden, snaps away

As seen on scre en – so exciting to see the Fen wick bea uty ca mpa ign about!

SHOOT AND SEND Want to give us

Loved creatin g these curls on set #CurlPower

a snapshot of your world? Tweet us at @creativeheadmag now!

London Fashion Week fun creatin g this look on @jhone ybone for @vinan domi

Super-sleek ponytails for a @fenwickofficial beauty ca mpaign

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#BTS creatin g looks for an excitin g @bobbibrownu k advert

It’s always a pleasure styling the strands of beautif ul brides CREATIVE HEAD

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