£4.50 OCTOBER 2014
In print l online l everywhere!
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your journey starts here… 18/9/14 12:07:45
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Thicker-looking, more beautiful hair… THANKS TO SERIOXYL BY L’ORÉAL PROFESSIONNEL. SCIENTIFIC PRODUCTS, IN-SALON EXCLUSIVE SERVICES, PROVEN RESULTS
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Make dreams a reality BEAUTIFUL, THICKER-LOOKING HAIR NEVER GOES OUT OF FASHION – IT’S WHAT ALL CLIENTS DREAM OF. NOW YOU CAN MAKE THEIR DREAMS COME TRUE WITH SERIOXYL BY L’ORÉAL PROFESSIONNEL
INNOVATION SERIOXYL BY L’ORÉAL PROFESSIONNEL IS FOR YOU IF… ● You are looking to
enhance the look of hair density. ● You want to prevent
hair breakage.
THICKENING HAIRCARE – EXCLUSIVE TO L’ORÉAL PROFESSIONNEL SALONS
WHAT IS IT?
SERIOXYL IS a professional programme that offers a personalised answer to achieving thicker, denser-looking hair. Hair thinning happens for many reasons, from stress and diet to illness and post-pregnancy. Serioxyl helps clients who have thin, limp hair who want to boost the appearance of density and thickness to their hair.
● You wish to boost
the feel of volume and texture. ● You are in need of
added volume.
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HOW DOES IT WORK?
SERIOXYL IS the result of years of research by the L’Oréal Advanced Research team. It promises thicker, more voluminous and denser-looking hair. The range contains two haircare kits – one for thinning natural hair and one for thinning coloured hair, as well as two super serums.
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Two serums: two solutions Two serums are at the heart of Serioxyl’s programme, and both give the appearance of thicker, denser hair
denser hair… The Serioxyl Denser Hair Serum boosts the look of hair density. Enriched with Stemoxydin and Neohesperidin, which is known for its antioxidant properties, the formula helps thinning hair to have the appearance of improved density. For best results, ensure that your client applies it on a dry scalp every day for three months.
thicker hair… Serioxyl Thicker Hair serum instantly gives the appearance of improved hair thickness. Enriched with Intra-Cylane, the serum has a gel formula that is very easy to apply to towel-dried lengths and ends. The serum reveals hair that looks thicker and fuller to the touch.
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In the salon…
Grab your clients’ attention with a professional diagnosis in-salon and a step-by-step programme to fuller-looking hair in just 20 minutes
Step one: Fuller hair service The extensive education programme from L’Oréal Professionnel teaches you how to become an anti-thinning haircare expert, enabling you to pass this expertise onto your clients. L’Oréal Professionnel recommends you first carry out an in-salon diagnosis to determine the client’s hair type. Diagnosis can be made by putting the hair up in a ponytail so you can see and feel what the hair is like in terms of diameter and the quality of lengths and ends. You should then check hair root density and volume by gently running your fingers through the hair. Following the diagnosis, you’re ready to carry out the professional fuller hair service. Start with a thorough cleansing of the scalp using a single dose of L’Oréal Professionnel Serioxyl Scalp Cleansing Treatment on damp hair. This salonexclusive shampoo is the first step and purifies the scalp and hair with its gentle cleansing action. Its formula also has a high concentration of glycolic acid combined with a refreshing mint scent. Follow this with the three-step Fuller Hair Kit programme, for natural or coloured thinning hair. For a perfect finish, use Thicker Hair instant-thickness serum. The results speak for themselves: the instant appearance of fullness, and improved-looking hair density in just 20 minutes.
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And at home…
THE L’ORÉAL PROFESSIONNEL PERSONALISED HAIR PROGRAMMES ARE PERFECT FOR CLIENTS WANTING TO CONTINUE THEIR JOURNEY TO FULLER-LOOKING HAIR IN THE COMFORT OF THEIR OWN HOMES
CLARIFYING SHAMPOO A formula that gently washes off excess sebum, while providing a refreshing and soothing effect.
BODIFYING CONDITIONER This conditioner instantly improves the look of hair density without weighing it down. It leaves hair with the appearance of added body and feeling wonderfully light.
DENSIFYING MOUSSE Provides root-toends haircare with a body boosting styling effect.
Fine-haired clients can’t ignore the facts: 83 per cent* of users agreed that their hair looked more dense using the kits, while 81 per cent* said their hair looked thicker and 77 per cent* said the kits added a volume boosting-effect.
STEP TWO: AT-HOME KITS To maximise the effects of L’Oréal Professionnel’s serums and to achieve instant volume-boosting results, L’Oréal Advanced Research has developed a follow-up programme that you should recommend to all clients looking for fuller hair:
Serioxyl Fuller Hair Kit 1: For thinning natural hair. Serioxyl Fuller Hair Kit 2: For thinning colour-treated hair. These products are formulated with a unique combination of ingredients for an instant result. The formula contains Incell, present also in the Thicker Hair serum, and Glucoboost, a derivative of Omega-6, and targets roots, lengths and ends for a thickening effect.
*Consumer test with 120 subjects who used Serioxyl Fuller Hair kit for two to three weeks
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Make your clients’ dreams for thicker and denser-looking hair come true with Serioxyl by L’Oréal Professionnel For more information, contact your L’Oréal Professionnel account manager, call 0845 600 0122 (UK) 01 6045900 (Ireland) or visit lorealprofessionnel.co.uk/serioxyl. See all the latest news and updates on Twitter @lorealprofuk #SERIOXYL and on Facebook at /lorealprofessionnel.uk
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WATCH IT! See the Mitch Man in action – and discover products to transform your male clientele
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The Future Foundation Collection comprises of 14 colours, 16 cuts including two men and 14 blow dry techniques that cover all lengths and textures as well as texturising and fringes which will allow you to personalise each haircut to the individual’s needs.
“These step-by-steps will guide you through foundational techniques such as Fundamentals and Precision through to our signature Transient Collection and the newly added Creative Classics, these new processes demonstrate our passion and commitment to evolving and growing as an industry leader.” Sacha Mascolo-Tarbuck, Global Creative Director
THE DVD THE BOOK DOWNLOAD
FOR MORE INFORMATION PLEASE VISIT OUR WEBSITE OR CONTACT : 71-75 NEW OXFORD STREET, LONDON WC1A 1DG T : +44 (0) 20 7836 0606 WWW.TONIANDGUY.COM
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THE LEXICON COLLECTION WAS HEAVILY INSPIRED BY HIGH FASHION CAMPAIGNS THAT FEATURE STRONG, VIBRANT COLOURS. EVIDENT THROUGHOUT THE STYLING AND HAIR, THE MAKE-UP TONES WERE DELIBERATELY MUTED IN ORDER TO DRAW FULL ATTENTION TO THE FINISHED LOOKS. The eight women’s cut and colours and two men’s cuts, using label.m products throughout, vary from longer styles with statement details such as disconnected panels and short fashion fringes, to the intricate workings of shorter styles with serrated edges and heavy graduation. Utilising products from partners Wella Professionals and L’ORÉAL Professionnel, the colour techniques are bold and rich from vivacious gold to raven blue. Deliberately set against a white background, the focus of the headshots remains on the cuts and colour, whereas the full lengths use the black background which allow for the colours to pop and the fashion element to take centre stage.
EDUCATION COLLECTION 2014-2015
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THE COURSE THE DVD THE BOOK DOWNLOAD
FOR MORE INFORMATION & BOOKINGS PLEASE VISIT OUR WEBSITE OR CONTACT : 71-75 NEW OXFORD STREET, LONDON WC1A 1DG T : +44 (0) 20 7836 0606 WWW.TONI&GUY.COM
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Red alert!
Intense radiant red, copper and mahogany shades developed by the TIGI creative team to provide bold, impactful colour. Ideal for classic or creative use, these flexible shades allow you to create a range of enviable looks. Christel Lundqvist TIGI Global Technical Director
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Invent it. Own it.
For more creative inspiration and to become a TIGI copyrightŠolour stockist visit: www.tigicopyrightcolour.com TIGIPROFESSIONAL TIGICREATIVES
12/09/2014 16:53
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“Great results WITHOUT LIMITS – that’s the goal” -------
Goldwell GLOBAL MASTER UK
Lisa Whiteman -------
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Kao study in Germany, UK, USA with 4,500 participants, 2013.
GREY IS THE NO.1 REASON WOMEN START VISITING THE SALON FOR COLOUR1. from clients that wANt to keep a more natural colour, TO THOSE who desire a fashion shade – grey is as diverse as salon clients can be. turn grey into gorgeous with goldwell‘s GREY SERVICE COLLECTION, EDUCATING CONSUMERS THAT THERE IS ONLY ONE DESTINATION TO GET INDIVIDUAL AND GORGEOUS GREY – A SALON. WWW.GOLDWELL.COM
WE THINK STYLIST
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CURLS AR E IN!
The innovative polymer in the CURLUP perfecting lotion means that the hair is never crispy and stiff, and can be reactivated throughout the day.
Abby & Karly Whittaker Sarah Hodge Group
NEW CURLUP leave-in conditioner provides the foundation for soft, touchable, natural, frizz-controlled curls and waves. NEW CURLUP perfecting lotion will simplify your curly clients styling routine – enhancing and defining natural curls without the crunch!
To receive a complimentary sample* of these new products or for more details about the KMS California range, please phone our customer services team on 01323 432100.
*Limited to first 150 respondents.
kmscaliforniauk
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Editor’s letter
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hello...
JOIN US!
MY OLD BOSS used say that ‘every day’s a school day’, and it’s a phrase I’ve taken to heart. We each learn something new, big or small, 365 days of the year – and that knowledge is power! It’s why we wanted to make this the Knowledge Issue, to start you and your salon on a journey to empower you with the skills, information and inspiration that can make a huge impact to business, and to careers. Salon software might not seem the most exciting topic, but the information that such technology can hand you is pure gold (see our feature on page 92). With 2015 just a few months away, we know lots of you are planning your education strategies – we highlight some key courses and ideas on page 98. And for inspiration, who better than session’s busiest stylist, Guido Palau – he shares with us exclusively the concept behind his incredible new book with photographer David Sims, Hair. It’s time to power up…
Amanda Nottage Editor
Boy, do we have an exciting Coterie meeting lined up! On Monday 20 October in London, an elite force of hair, fashion and media experts will come together to discuss the booming men’s market. From the stylists and barbers bringing men’s hairdressing into sharp focus and the fashion lines storming the capital’s catwalks, to the influx of new media platforms engaging like never before with style-conscious guys, there is so much to talk about. Turn to page 50 or go to creativeheamdag.com/ events/the-coterie for more.
Winner, Trade/B2B Beauty/Grooming Journalist of the Year
amanda@headmag.co.uk Creative HEAD Magazine 16
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WHAT’S INSIDE 92 YOUR SOFTWARE SIDE
See how you can use salon software to get on top of your business
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Colour Forecast A/W14
We talk to the world-renowned session stylist about his newest collaboration with fashion snapper David Sims
It’s an untapped goldmine. Get with the programme and watch your salon gain a raft of new and loyal clients
EDITOR AMANDA NOTTAGE
ART GRAEME WHITE
DEPUTY EDITOR BETH DAVIE
CHIEF SUB EDITOR ADAM WOOD
CONTRIBUTOR KIRSTY DOOLAN
ONLINE EDITOR AMY WOOD
ART DIRECTOR NICK JABBAL
CLASSIFIED EXECUTIVE DAVID HAMMOND creativeheadmag.com
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Serioxyl by L’Oréal Professionnel
GUIDO
MALE GROOMING
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ON THE COVER
ADVERTISING BEN BALDOCK LAURA TUCKER SPECIAL PROJECTS MANAGER JOANNA ANDERSEN
PUBLISHER CATHERINE HANDCOCK Creative HEAD Magazine
MOST WANTED AND THE IT LIST
THE 2014 GRAND FINAL
FREE WITH THIS ISSUE!
Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT:
Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press
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@creativeheadmag CREATIVE HEAD
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Performance.
HAIR AT ITS NATURAL BEST; IT’S A PROMISE WE CAN DELIVER As well as treating thinning hair and hair loss, the specialist shampoos, conditioners and treatments in the DS Laboratories range give every client, whatever their age and issues, the opportunity to maintain hair that looks its natural best. Ask your DS Laboratories sales consultant for details about how to become a Lifestyle Centre. As featured in the best selling consumer magazine Dr. Christian Jessen’s ‘Ask the Doctor’.
To register your interest in DS laboratories contact t.+44 (0)1282 613413 enquiries@iconteam.co.uk. visit: dslaboratories.co.uk DS Laboratories
“HAIR IS MY PASSION. IT’S ALL I EVER WANT TO DO.” ------Goldwell GLOBAL MASTER NETHERLANDS
Agnes Westerman -------
WE SHARE YOUR DEVOTION TO BEAUTIFUL HAIR. THAT’S WHY WE GIVE YOU THE PRODUCTS, INSPIRATION AND EDUCATION YOU NEED TO SUCCEED. WWW.GOLDWELL.COM
WE THINK STYLIST
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Fyodor Golan
The edit
Images courtesy of Bumble and bumble, ghd and L’Oréal Professionnel
The news and know-how from your industry
will powerful Hairdryers be banned?
High-powered hairdryers could be banned across the European Union as the European Commission attempts to curb energy consumption. It follows a ban on the manufacture and import of 1600-watt vacuum cleaners in the EU from last month. The EU is now considering smaller electrical appliances. A European Commission study has identified up to 30 appliances, including toasters, kettles and hairdryers, that could be restricted. The study forms part of the EU’s Ecodesign directive, aimed at tackling climate change. A final list of products should be known in January 2105. However, critics in the industry have argued that a ban would not reduce energy consumption as it would mean blow-drying a client’s hair would simply take longer. Ian Nuttall, managing director of BaByliss PRO’s parent company, Conair Group UK, said: “We will be lobbying to keep hairdryers off the 2015 list as if they are on, they may be subject to up to as much as a 30 per cent reduction in power. For hairdressers who make a living from drying clients’ hair this will have an impact, adding 30 per cent more time onto an appointment. This means fewer appointments per day and, as a result, less income.” Paul Goodier, creative director of Aveda Lifestyle Salon and Spa in Covent Garden, said: “Using the lower wattage hairdryers would add five minutes to drying time for medium length hair and 10 minutes for long, thick hair.”
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Look ahead to S/S15…
We came, we saw and we jostled for elbow space with the rest of the beauty editors backstage. But now we can give you a sneak peek of the S/S15 hair trends, straight from London Fashion Week. So what to expect? It looks like sleek, minimalist chic is going to be big come spring, as seen at Whistles, Mother of Pearl and Temperley London. We were dazzled by the colourful touches at Fyodor Golan, where Kenna for ghd showcased undone texture haphazardly pinned back with Technicolor grips. Also spotted were up-dos revealing long, swan-like necks at Antonio Berardi, Daks and Michael van der Ham. “We didn’t want the hair to be a specific look and so combined twists with plaits. We also slicked the sides to give it a punky vibe,” said lead stylist at Daks, Luke Hersheson for L’Oréal Professionnel. Whether your clients want plaits chunky and long as at Erdem, tribal dread at Nasir Mazhar or textured cornrows at Teatum Jones, the braid will come in all sizes.
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HAIRDRESSING COUNCIL STARTS BARBER BID
Viktoria Toth
Patrick Wilson
The Hairdressing Council has unveiled a Barber Council that is campaigning to get barbers in the UK licensed. The Hairdressing Council is already campaigning for the government to regulate hairdressing with a state register.
GHD REVEALS TWO NEW ART TEAM STARS STYLING SUPER BRAND ghd has announced the two newest members of its art team. Originally a search for one team member, ghd was so impressed with the quality of entrants that it welcomes two new stars onto the team: Patrick Wilson from Electric in Liverpool and Viktoria Toth from HOB Salon in Ruislip. The talentspotting competition began when young stylists from around the UK submitted four photographic looks demonstrating their styling talent and describing why they would make a great art team member. Eight of those attended the ghd studio where they prepped a look for a model during a 20-minute presentation to a panel of judges including Ken Picton, Zoë Irwin and Jo Robertson. Patrick and Viktoria will now join their fellow teammates – Billy Fry, Dafydd Rhys, Sophie Laidlaw, Leighanne Regan and Leah Walton – and enjoy a schedule of mentoring, session styling, shoots, shows, seminars and product development.
To-do list Your planner for the month ahead…
06 October
AHEAD OF THE TRENDS DJ Jo Whiley is the host for Wella Professionals TrendVision UK & Ireland Final, which will see shows from Toni&Guy and Sebastian Professional, and is always a night that’s not to be missed.
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WORLD AT YOUR FEET Davines’ annual World Wide Hair Tour comes to London this year and is a brilliant opportunity to meet your peers and swap ideas. Taking place at Freemasons’ Hall and with shows from the likes of Allilon and Angelo Seminara, it’s guaranteed to excite.
19-21 October
L’OREAL PROFESSIONAL NAMES NEW BOSS Omar Hajeri is the new managing director for the L’Oréal Professional Products Division UK and Ireland, replacing Kenneth Campbell, who is moving to a new role within the L’Oréal Group in Asia. With more than 13 years with the L’Oréal Group, Omar has strong experience working with the professional brands and hair partners at a local and international level. Omar said: “I am delighted to have the opportunity to work in the professional division of a sophisticated and innovative market.”
❤ W E L OV E
20 October
ONE OF THE BOYS Get over to The Coterie – Creative HEAD’s exclusive networking club – for a night that’s all about the boys! On our men’s panel so far is super-cool Ky Wilson, Ruffian’s owner Andrew Cannon, photographer Alexander Jordan and fashion stylist Ellie Stidolph.
Pink, lilac and baby blue – we’re crushing hard on the pastel trend, and this Color Psycho starter kit from Osmo has everything you need to get playing with your colour-loving clients. Perfect salon preparation for the party season! FOR MORE colour ideas see our A/W14 issue of Colour Forecast, free with this issue!
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#CHedit
£39,556
My month ahead
The amount the average British woman will spend at the hairdressers over the course of her lifetime, according to extensions retailer Hairtrade.com. Women were likely to visit their hairdresser six times a year for a cut and blow-dry.
Great Lengths unveils winners Inanch London scooped top prizes at the Great Lengths Awards 2014/15, with extensions expert Roberto Silva (pictured) taking home Classic Creation and The Gold Trophy – Extension Excellence awards. The ceremony, which took place at The Queen’s Hotel in Leeds, saw the introduction of a Men-hancement Transformation award, won by Marcio Soares of Marcio Soares salon. Hallas Hair won the Gold Salon/ Freelancer Award for Outstanding Performance, while Rebecca HofordPlace from Pure Escapism Hair and Beauty, won both the Fashion Creation and Bridal Creation awards
ENDS
Matthew Gavin Christian Wiles Hairdressing
After Jamie Stevens and I finalise and send off our mood boards for our Matrix Destination Fame shoot in November, I am straight on set to assist on an avantgarde shoot with the amazing 2014 It List It Girl, Ashleigh Hodges. In the salon I am putting the finishing touches to a new gentlemen’s grooming floor.
Andy Heasman Rush Hair
The Rush Artistic Team is busy prepping the final looks for Rush Live, an inspirational event we hold every year. We’ve been working on the creative concepts since spring. Once they are defined we shoot them to be used for various things such as marketing material and award entries. The process culminates in Rush Live.
Apprenticeship win for Top to Toe Top To Toe Hair and Beauty Salon has been named as one of the East of England’s best apprenticeship employers in the regional final of the National Apprenticeship Awards 2014. The Wisbech salon was revealed as the winner of the Small Employer of the Year category at the Central Eastern ceremony. Paul Davies, creative director, said: “Apprenticeships are the lifeblood of our business. More than half of our current staff are or were apprentices in our team.” All the Central Eastern winners will now proceed to a final national stage, with winners unveiled on 13 November.
What October has in store for…
Johnny Othona Gina Conway gets entrepreneur nomination Gina Conway has been nominated for a NatWest Great British Entrepreneur Award. The west London-based salon owner, who has four Aveda Lifestyle and Concept salons, is up for the Service Industry Entrepreneur of the Year Award. “I work tirelessly to create a dynamic and inspiring business and am ecstatic that our efforts have been recognised,” says Gina. The final winners are announced at a ceremony on 19 November. See the NHF Photographic Stylist of the Year shortlist, online at creativeheadmag.com
Ena Salon
It’s a big month for Allilon, the education division of Ena, as we have been busy prepping for a show at the annual Davines World Wide Hair Tour. We will be launching our new collection – Okafor – at the international gathering. Alongside ths we are holding Allilon’s The Crafts event at Spitalfields Market in London on the 21 October.
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The BUSINESS EDIT Have you planned your salon pensions?
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It’s no secret that too many people are saving too little. The government has decided that the way to address this is by compulsion, so in stages up to 2017, every employer will be required to enrol their workforce (depending on age and salary) into a pension scheme that meets certain minimum standards, and both the employer and their employees will have to make contributions. For businesses between 50 and 249 employees, the deadline for auto enrolment is 1 April 2015. Employers with fewer than 50 in their largest PAYE scheme have between 1 June 2015 and 1 April 2017 to complete it. Clearly, this is a big task for all employers to sort for staff, and the Pensions Regulator has repeatedly warned the industry that preparing the groundwork can all take time, often as much as a year. So it’s worth getting ready in good time – salons that get it wrong can be fined as much as £50,000. Worryingly, research by the National Hairdressers Federation (NHF) has identified that many salons are still unaware that auto-enrolment is looming or what they’ll need to do about it. The NHF poll found a worryingly high percentage of employers – 83 per cent – did not know when their staging date was, and so had no idea what they needed to do in advance. Of those who did, most were due to go live in 2016 or 2017. Auto-enrolment also classes employees into different groups, called ‘eligible jobholders’, ‘non-eligible jobholders’ and ‘entitled workers’, all of whom have different requirements under auto-enrolment. But just 20 per cent felt they understood the differences
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WE ALL KNOW THAT ONCE WE RETIRE OUR STATE PENSION ALONE IS UNLIKELY TO KEEP US IN THE MANNER TO WHICH WE ARE ACCUSTOMED – BUT SOON IT WILL BE UP TO SALON BOSSES TO PUT PENSIONS IN PLACE FOR STAFF between these different worker types. There was also widespread ignorance about what auto-enrolment was likely to cost salon owners. Almost all – 94 per cent – had no idea what their employer contributions would be. The Pensions Regulator has said the level of contribution will vary but will normally be somewhere between one per cent and three per cent of an employee’s qualifying earnings. “Historically, offering a pension within hairdressing has been the exception rather than the norm,” admits NHF chief executive Hilary Hall. “That’s now all changing, and fast. Salons need to recognise they are going to be subject to tough new responsibilities, or risk being heavily fined.” That’s why the NHF is launching its own pension this month (for more details, see page 26). So what do you need to be doing? Andrew Kilby, managing director at Armstrong Watson Financial Planning & Wealth Management, points out that employers will be responsible for automatically enrolling some or all of their workforce into a qualifying pension scheme, and paying contributions for those who don’t opt-out. You’ll also need to inform your workers of how the reforms affect them. All employees will have to
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be auto-enrolled unless they’re already in a qualifying workplace pension scheme, are 22 or under or over state pension age, or earn less that £10,000 a year. And for employees who are not automatically enrolled, you still need to offer the opportunity to join a scheme and may need to pay contributions. Are you ready? Andrew suggests that in the first instance you need to know when the legislation affects you. The Pensions Regulator will write to employers 18 months before their staging date (check out thepensionsregulator.gov.uk for more). Both you as an employer and the employee have to contribute and meet minimum requirements. There are different contribution bases and you need to decide on which. Then, unless you already have a pension scheme that meets certain standards, you will need to establish a scheme and then register it. It’s a lot to take on. Andrew advises: “Forward planning is the best approach to ensure you meet the legislative requirements and manage the additional cost within your business. You should start this planning at least 12 months before your staging date.” Remember – it could cost you a lot more if you don’t hit your deadline…
FROM INSIDE
THE SALON BEN DELLICOMPAGNI MANAGING DIRECTOR, FRANCESCO GROUP
Francesco Group Holdings has had to go through the auto-enrolment process this year and we’ve learnt a lot! It is best to get a thorough understanding now, and to seek a pensions firm that is in a position to guide you, as setting up for pensions is proving quite complex and bureaucratic. We held dedicated pension meetings with all of our teams to ensure that everyone was aware of the benefits available, so that they could make informed decisions best suited to their personal requirements. Our chosen pension provider also held an open group meeting for employees to explain the scheme and give staff the chance to ask questions. I would recommend that anyone starting this process liaise very closely with their payroll software supplier to make sure your systems can cope with the demands of the new approach. At Francesco Group we are fortunate to have a payroll specialist who is working through all the complexities that occur. The sooner you begin to understand the demands, the easier it is going to be.
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#BusinessEdit
Salons urged to get ready for shared parental leave Salons are being advised they need to prepare for the introduction of shared parental leave. From 1 December, parents of children born after 1 April next year will be able to share their maternity and paternity leave. The advice and conciliation service Acas has predicted this will mean employers are likely to begin receiving requests for shared leave from prospective parents from January onwards. Under the new law, mothers will still be entitled to 52 weeks of maternity leave and 39 weeks of statutory maternity pay or allowance, while fathers will still be entitled to two weeks of paid paternity. The change is that the mother will now also be able to end her maternity leave early should she so wish and allow the child’s father to share the parental leave. This means they will be able to divide their total shared parental leave and pay entitlement between them. However, both parents will have needed to have been with their employer for a minimum of 26 weeks and earn at least the minimum maternity allowance threshold required to qualify. Acas, which has drawn up guidance for employers on the change, has recommended businesses put in place a policy that clearly sets out the rules and procedures for applying for and taking shared parental leave.
NHF launches pension amid warnings over auto-enrolment Salons are being warned not to “let ignorance cost you £50,000”, as the NHF has launched a pension scheme specifically to help salon owners meet their obligations under pensions auto-enrolment. Auto-enrolment is the change to pension provision that means employers now have a statutory duty automatically to enrol eligible workers into a work-based pension – and pay a contribution towards it (see page 24). The Pensions Regulator has repeatedly warned that preparing the groundwork can all take time, often as much as a year, and salons that get it wrong can be fined as much as £50,000. The fact hairdressing has a lot of part-time and temporary workers is likely, if anything, to make administering auto-enrolment even more complicated for salons, it has also said. From this month, the NHF is launching a national programme of awareness raising pensions events, which will be open to members and non members, as well as a series of online seminars. The first event is being held on 13 October at Edgbaston Cricket Ground in the West Midlands, with further events taking place around the country until next June. The first online seminar will be on 23 November. Both will explain how the NHF scheme works, what auto-enrolment will mean for salon owners and what they need to be doing to prepare for its arrival. More details on events in your area can be found at nhf.info, through the NHF’s new pensions website, nhfpensions.co.uk, or by calling 01234 831965
calls for ‘one age’ minimum wage for apprentices Prepare for plastic bag charging The NHF is urging salons in England to begin preparing for the introduction in October 2015 of a 5p charge for plastic bags. The change was announced in the Queen’s Speech in June but will only be compulsory for supermarkets and big businesses, with small businesses exempted. But the Federation has warned this may lead to confusion among shoppers, and salons will need to think about how to deal with questions from clients, whether they will move to add a charge for plastic bags and, if so, how they will administer their scheme.
Three quarters of salon owners would like to see the apprentices’ minimum wage apply to all trainees, regardless of their age, rather than just for under-19s or those in the first year of their training contract. A poll by the NHF, as part of this year’s submission to the Low Pay Commission, has found that there is strong industry support for a ‘one age’ rate for apprentices. In June, the Department for Business Innovation and Skills asked the commission to look at how the apprentices’ wage could be simplified in the future. In its evidence, the Federation said the current age-related complexities of the minimum wage made compliance tougher for small businesses, especially those without specialist payroll or HR support. The survey also found that for many the after-effects of the recession continue, with the majority reporting turnover remaining at the same levels as 2012-2014. As a result nearly 80 per cent of members polled called for rates to be frozen for 2015. NMW rates this year went up across the board from 1 October.
To find out more information and how to join the NHF, call 01234 831695 or visit nhf.info 26
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Creative head
18/9/14 13:08:42
Hair: Yesmin O’Brien for Balmain Hair
affordable luxury with balmain hair Free Education • Quailty Guarantee • Catwalk to Salon Shop Online www.balmainhair.com/ukwebshop www.balmainhair.com • 0800 781 0936 • BalmainHairUK
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#BusinessEdit
BUSINESS
barometer
YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE
IT’S PERHAPS the biggest bugbear of salons up and down the country, causing empty chairs and dips in revenue; late cancellations or no-shows. Six in 10 no-shows and cancellations are repeat offenders, but two-thirds of our reader panel admitted that they didn’t charge for missed appointments. “We have a policy to charge for no shows but it is difficult to enforce and they are usually new clients,” explains Lauren Turner at Spirit Hair Company. Beverley Bates at Ekko Hair in Banbury takes a hard line. “We allow one cancellation. On the second time of booking we charge 50 per cent. Third time we don’t allow a booking without paying the total bill in advance, which is non-returnable if they don’t give 24 hours notice,” she says. But when these cancellations occur, just how easy are salons finding clients to fill them? Many salons extol the virtues of social media, tweeting out lastminute opportunities for quickacting fans. Nearly half of salons use social media to promote last-minute appointments, but of those, only 33 per cent find it works. “We have used social media in the past and it ended up looking like we are desperate for work,” says Paul Davies from Top to Toe in Wisbech. “So we only use it sporadically now.”
THE AVERAGE APPOINTMENT CANCELATION NOTICE GIVEN BY CLIENTS IS
20 HOURS
83%
OF SALONS REMIND CLIENTS OF APPOINTMENTS BY CALL/TEXT/EMAIL
ON AVERAGE, FEWER THAN
HALF OF CANCELLED
APPOINTMENTS GET FILLED
OF TURNOVER EACH MONTH DUE TO A SALON LOSES ON AVERAGE OF £846.80E THAN £10,000 EACH YEAR! CANCELLATIONS – THAT’S MOR
AUGUST 2014
HOW WAS IT FOR YOU? How was business in August compared with July?
How was business in August compared with August 2013?
DECLINING:
20%
DECLINING:
GROWING
38%
40%
STEADY:
22%
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STEADY:
22%
GROWING:
58%
Top tips LEARN SOMETHING NEW EVERYDAY NEVER UNDERESTIMATE the power of knowledge! We are learning new things each and every day without making a conscious effort to do so, but sometimes we really should go the extra mile and make the effort to engage in training. Learning is essential to any business; it can keep your salon fresh and vibrant, keep your staff inspired and motivated and ensure you are in the strongest position to move your salon forward. Every year trends appear and if we do not keep up with these changes we can get left behind. Advances in cutting and colouring techniques, innovative new products and improvements with technology can all have a huge impact on your salon and your profits, but it’s amazing how often people are reluctant to spend money on additional training in their salon. Training should be seen as an essential investment in both your business and the people you employ, but so often it’s discussed as a ‘cost’. Whether it’s an advanced cutting course, a product induction or additional software training, all have a positive impact on the skills and enthusiasm of your people. Our industry has never been short of competition but there are more salons for clients to choose from than ever before. In my experience it is essential that you learn all you can to put you ahead of the game! Jessika Carrera Maybury, Head of Premier Salon
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
GIVE NO-SHOWS THE HEAVE-HO
CREATIVE HEAD
19/9/14 15:19:10
#BusinessEdit
KNOWLEDGE IS POWER… BUT WHAT KIND OF KNOWLEDGE?
LIFE
LESSONS
THERE ARE HARD SKILLS, SOFT SKILLS AND INFORMATION SKILLS – WHERE DO YOU NEED TO IMPROVE? KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5
SEAN HANNA IT IS OFTEN SAID that knowledge is power, but knowledge is also necessary. Most people think of knowledge as facts and figures, but in our world I believe the knowledge that we need is skill-based. But what skills do we need and, more importantly, what skills are you coaching to your team? We all understand that physical skill is required to be able to provide a great haircut: dexterity, accuracy and an eye for balance and design. You also need an understanding of how to section and direct hair, how to style and how to place and apply colour. I like to refer to these skills as Hard Skills; the essential physical skills required to work. A stylist also needs to know some facts. What colours to use, how to mix them, why they work, what products will produce the results that they require. They also need to understand how to market themselves using the tools provided by their salon to help them to grow their columns. And how to analyse their results from the salon’s point of sale system so that they
can focus on areas of their business that require more work. These I refer to as Information Skills. However, most salon owners will probably agree that their most successful and profitable team members are not always the stylist with the best Hard or Information Skills. They are always proficient in these areas but where they tend to excel is in an area that is less tangible. They are brilliant at communication, painting verbal pictures and sharing a vision. They show empathy, compassion and understanding. They listen when others talk; they care when others don’t. These skills I refer to as Soft Skills. Why is this important to understand? Well, as salon owners, you need to provide the best coaching you can in each of these skills. Most salons have a trainer; but to provide the best coaching you need the person who is best at each type of skill and, as we know, this is rarely to be found in one person…
Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com
CREATIVE HEAD
029_Ken West 2
SEANHANNA SALONS
Do something today. We can guarantee that when we do nothing, we’ll get nothing. It’s better to take a risk and get it wrong than be safe and do nothing. Procrastination kills creativity. If you have a good idea take action straight away; it’s crucial to move quickly.
Be yourself – don’t compromise who you are or what you believe in. If you do the same as everyone else, it will just make you average.
Treat people right and be fair in your dealings. Develop a reputation of being someone who can be trusted. Always look for the good in people before looking for the bad.
Forget work/life balance – if you want to be successful in your career, then there’s no such thing. It doesn’t exist. Establishing success requires 100 per cent commitment and passion. Sorry, but a work/life balance comes once you are already successful.
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#CHedit
Unveiled at London Fashion Week S/S15, Pliable Definer from label.m is a high-textured styler with a shine finish that’s perfect for your style-savvy client.
RRP £12.95 0870 770 8080
labelm.com
What if you could offer thinning clients a clever bit of kit that could actually bulk out those thin patches? Tell them about Hair Sculptor – a duo of Hair Building Fibers and Fixing Spray that set to the hair.
RRP FROM £9.08
hair-sculptor.com
The desire for thicker-looking locks is often a dream for the fine-haired, but L’Oréal Professionnel is making that dream a reality with Serioxyl.
RRP £25 0845 600 0122
lorealprofessionnel.co.uk
Feel the force of Fusion Stratos from ETI. Its two dryers, Power and Light (pictured), come in four colours.
RRP £117.95 EACH
enquires@etiuk.co.uk
Fudge has unveiled a gorgeous Brunettes and Rose Golds collection for this autumn, with glamorously glossy looks that we think clients will fall for.
Got clients that crave a bit of A-list glamour? Then they’ll adore Living Proof, just like Jennifer Aniston! Its latest launch is Restore, perfect for coloured, damaged hair.
RRP: £25 01282 613413
enquiries@iconteam.co.uk
IN-SALON SERVICE 020 7845 6333 fudge.com/professionals
Got clients who love bold shades that are intense and gleam with gorgeousness? Try Deep Shine Direct from Rusk.
IN-SALON SERVICE 0845 604861
Salon-services.com
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Make sure clients’ love affair with smooth hair isn’t a brief encounter with Smooth Encounter, part of the Smooth Sexy Hair collection. Sold!
Summer’s gone, winter is but weeks away – clients will be sporting sun-parched hair, with the fall frizzies about to hit. They need Caviar Replenishing Moisture Milk from Alterna.
RRP £15.95 0161 429 4387
RRP £29.95 01925 578000
sexyhair.co.uk
alternahaircare.com
CREATIVE HEAD
19/9/14 15:20:57
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS
WAVE MACHINES
Let’s face it; any new launch from ghd is always big news. And this one is a game changer – the brand has unveiled proper, full-on tongs and wavers with ghd curve. Featuring two wands and two tongs, ghd curve heats up in a flash, keeping a constant heat along the barrel. These are bound to fly off shelves with Christmas coming – don’t be left empty handed.
RRP £110 0845 330 1133
ghdhair.com
IT’S ALL ABOUT... OILS Fight frizz with luxury! Matrix Oil Wonders collection includes shampoo, conditioner and a choice of three oils for strength, control and colour care.
Rose Oil Hair & Scalp treatment and Shampoo for stressed tresses, and intense Barbary Fig Oil (pictured) have joined the Schwarzkopf Professional BC Oil Miracle range.
RRP FROM £8 0800 387608
RRP FROM £9.79 01296 314100
matrixhaircare.co.uk
CREATIVE HEAD
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ADD TO BASKET
It’s creating a styling storm in hairdressing – and is just what you need to twist those tresses into wonderful waves this Christmas. A sellout on release, Perfect Curl from BaByliss PRO is a revolution in curl technology – and one of the most talked about products is available from the Creative HEAD online shop! It delivers a real talking point in your salon, helps busy stylists create stunning waves and as it’s easy for your clients to use at home it could be a seasonal boost for your retail business, too! PRICE: £120
CREATIVEHEADMAG.COM/SHOP 32
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CREATIVE HEAD
18/9/14 12:34:32
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CREATIVEHEADMAG.COM BRINGS YOU EXCLUSIVE BRANDS, THE BEST DEALS AND THE CAN’T-LIVE-WITHOUT ESSENTIALS. WHAT’S IN YOUR BASKET? POWERED BY
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This styling balm enhances and holds curls and waves. Not only that, liquid rollers also reduces frizz and flyaways. Bravo, evo! PRICE: £15
Choose your size (13mm to 78mm) and choose your colour (Blue? Red? Green?) – then blow-dry, pop ‘em in and make that magic happen! PRICE: from 80p
These new Radiant Shine hot brushes are great in-salon for that much needed bit of va-va-voom, and make a great gift, too. PRICE: £19.99
EXCLUSIVE
NEW
MOROCCANOIL ROOT BOOST SPRAY
TIGI SUPERSTAR UNLEASHED
THE WOW COLLECTION
Flat-top curls are a no-no – so create some va-va-voom at the root ready for your client’s luscious waves. Remember – the higher the hair, the closer to God. PRICE: £9.42
The perfect present for clients to snap up and get head-turning volume for their loved ones at home. Ensure your shelves are well-stocked for Christmas. PRICE: £10.95
Ensure curls look fab, even when greys appear. This gift includes Root Cover Up, Color Security Shampoo and Conditioner and One Minute Transformation Cream. PRICE: £23.33
CREATIVEHEADMAG.COM/SHOP CREATIVE HEAD
32-33_A&F SHOP2 3
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YOUR ESSENTIAL GUIDE TO THE NEW SEASON
R U N W A Y
AUTUMN WINTER 2 014
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AVAILABLE NOW TO DOWNLOAD FREE ON THE CREATIVE HEAD APP
14/8/14 11:28:55
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18/9/14 12:38:18
SEE your business in colour
The colour palette you’ve always longed for, with the education and business support you need. Set yourself free with Aveda
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18/9/14 15:05:59
ARTISTRY
Colour outside the lines and break boundaries with Aveda’s 96 per cent naturally derived* Full Spectrum range
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18/9/14 15:07:34
YOU’RE AN ARTIST – THE BEST AT WHAT YOU DO – WHICH IS WHY YOU DESERVE A RANGE THAT’S AS CREATIVE AS YOU ARE. WITH PERMANENT PURE PIGMENTS, AVEDA FULL SPECTRUM HAIR COLOUR LETS YOU CREATE ANY AND EVERY POSSIBLE HUE, GIVING YOU AND YOUR CLIENTS ENDLESS POSSIBILITIES. BUT DON’T TAKE OUR WORD FOR IT, FIND OUT FROM THE PEOPLE THAT MATTER – THE SALON OWNERS – ABOUT HOW AVEDA HELPED GROW THEIR COLOUR BUSINESS
FOLLOWING THE SUCCESS OF HIS HAMPSTEAD-BASED BOUTIQUE HAIR SALON, GARY INGHAM LAUNCHED AS AN AVEDA LIFESTYLE SALON AND SPA IN 2012 CREATIVE HEAD: Why did you choose
GARY INGHAM OF GARY INGHAM LIFESTYLE SALON AND SPA
CH: What do colourists love most to partner with Aveda? about using Aveda? GARY INGHAM: We GI: Every colour is bought a salon that unique – we don’t We find that previously stocked grab a tube of stylists who Aveda and when premixed colour. we brought in other We find that stylists love colour, brands we found that who love colour, adore Aveda Aveda outsold them adore Aveda. three to one. We chose to extend our partnership with CH: How has Aveda helped you Aveda because we wanted the gain more colour clients? benefit of partnering with a brand GI: We get a lot of new customers recognised for excellence. who come because they have read about Aveda colour and they want to try it. The fact we are the only CH: How has Aveda Full salon in our area that offers Aveda Spectrum helped you improve colour is a great selling point. your colour business? GI: I appreciate how much less stock you need to hold to cover CH: How do you think Aveda the entire range. I used to hate it colour differs from other when brands I used to stock would colour brands? keep relaunching a line or adding GI: Aside from the fact that it’s more colours – the cost of keeping 96 per cent naturally derived, up was outrageous. With Aveda, which is a real selling point, every new colour collection is it has some great benefits. made from the existing range. The colour looks very natural and doesn’t look plastic like some brands. It also leaves hair in better condition than it Aveda is a brand finds it, which is remarkable, recognised for and the whole colour system is excellence completely customisable.
Why choose Aveda colour.. 1.
It’s up to 96 per cent naturally derived*
2.
It has an endless and customisable colour palette
3.
It leaves hair essentially damage-free
4.
Aveda’s colour collections are all created using the Full Spectrum range *From plants and non-petroleum minerals
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19/9/14 10:58:57
BUSINESS
Amanda Marsden
Discover how Aveda can boost your business and help attract new clients – and keep them!
n o l a S y sp
n, rsde da MaAmanda n a f Am er o sden own Creative HEAD: Why did you choose to Mar
To make your salon stand out you need that little something extra – something no other salon on your high street can offer. With Aveda, you can offer a premium colour service that will appeal to the high-end client, as well as get unrivalled business support. Aveda doesn’t believe that one size fits all; that’s why it draws up a salon’s growth plan based on business needs and objectives. Whether your salon is big or small, Aveda makes it all about what is the right growth strategy for you. “Every salon in our network has a dedicated, fully trained salon development partner (SDP) and regional business manager to fully support their business,” says Megan Lloyd, Aveda regional sales manager. “The SDP also works very closely with a technical educator, where we can provide regular in-salon training, in addition to our programmes at the Aveda Academy.” Aveda also knows how important it is to not over-saturate an area, and will make sure that when it partners with a salon, both sides benefit.
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Amanda is the owner of two Aveda Lifestyle salons in Devon. She opened her second salon, in Exeter, in 2013
partner with Aveda? Amanda Marsden: Primarily because I love the product, but also the brand’s ethos – it a great point of difference.
CH: Do you find that clients come to you because they know you’re an Aveda salon? AM: Yes, for some clients the importance is placed on Aveda offering great results and they love the aroma, while others are conscious of what they are choosing to use.
CH: Do you find that clients are more loyal to Aveda and, therefore, your salon? AM: Our client retention and loyalty has definitely improved. Through my own observations and listening to our clients, they feel Aveda represents a professional experience; a touch of quality.
CH: How have you seen your business grow since becoming an Aveda salon? AM: In 2006, our Totnes location became an Aveda Lifestyle Salon and Spa, and after a refurbishment and clear new message, our turnover grew by 25 per cent. I opened a second salon, in Exeter, in October 2013 and it wouldn’t have been possible without support from Aveda. It also has a five-year growth plan that Aveda helped put together.
18/9/14 15:08:50
Sheona Forrest
Sheona Forrest co-owns James Dun’s House Aveda Lifestyle salons in Aberdeen and Glasgow. The two salons opened in 2004 and 2008, respectively
n o l a S y sp
est, orr na F f James o She er o n se part n’s Hou Du
Creative HEAD: What do you like most about Aveda?
Sheona Forrest: We really like the fact that Aveda covers all aspects of our business, from hair colour and professional products to retail and spa. It has a strong brand image; current with a conscience.
CH: Do you find that clients come to you because they know you’re an Aveda salon?
SF: Yes, especially when we expanded into Glasgow from our Aberdeen base as we were entering a brand new city.
CH: What is the support from Aveda like, in terms of education?
SF: The education team at Aveda has become an extension of our own. The brand understands the salon business, the staff’s needs and very much become part of our team. Everyone feels inspired after spending time with the Aveda education team.
CH: How have you seen your business grow since becoming an Aveda salon?
SF: We have seen our business grow and there is value to being part of a network of salons. Also, when it comes to recruiting, training and developing our team, there is a wealth of resources on hand from Aveda.
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18/9/14 15:09:36
EDUCATION
Aveda empowers colourists with tailored education, support and guidance
No matter how creative and skilled a colourist may be, everybody needs a little guidance every now and again. Whether it’s someone to gain inspirational ideas or learn a new technique from, the more a colourist knows, the better they’ll be. Aveda salons really appreciate the value of colour to their business and so it is vital the colourists within their salons have a clear career path that they can grow with. Aveda colour is a huge driver for new clients as many love the concept of using a more naturally derived product, so Aveda helps the colourist to explain more about this point of difference and the unique mixing of pure tones and bases to give a truly customisable colour. The hair and beauty brand also recognises the importance of salon colourists being inspired by fashion trends as well as having technical excellence in current commercial colouring techniques.
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What’s on the menu? Aveda courses include:
• Hair Colour Systems • Hair Colour Solutions • Full Spectrum Deep • Pure Foiling • Merging Colours • Master Your Mix • Balayage Basics • Aveda Collection • Innovative Colour
18/9/14 15:10:07
Meet the teacher Creative HEAD: Tell us about your role
Jo McKay, technical hair specialist for Aveda Europe, on why she wants to educatE and inspire
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with Aveda. Jo McKay: I have worked for Aveda for the past 13 years, and I look after Aveda hair colour across Europe. My responsibilities include colour certification of our Aveda Educators and maintaining the consistency of high technical standards within the region. As part of my role I am also involved in the creation of our hair colour collections twice a year.
global creative director] and was so inspired I knew I wanted to work with her!
CH: What do you love most about your job? JM: I love the creative side, but most of all I love teaching, training and developing people and teams. We have a dedicated Aveda education team that continues the learning with in-salon training; seeing how ideas translate back in the salon is amazing. We help colourists give their clients new experiences through such a diverse education offering.
CH: Why did you want I love that we to work for Aveda? help colourists CH: What makes Aveda colour stand out? JM: My mother was a give their clients JM: The fact that I can customise hairdresser so it is in my family. I decided I wanted new experiences and create any colour I want to. This appeals to my creative side, but the to teach, do photoshoots thanks to what reality is that I couldn’t create the and so on so I went to the they learnt collection looks I do if the colour best salon near my home in class wasn’t so versatile. For instance, in in Australia to learn. The the most recent Aveda collection I salon had Aveda products, created a watercolour spray-on ombre which I fell in love with. [pictured below] that gives a seamless effect I went to a show and met Antoinette with any colour combination. Beenders [Aveda senior vice-president and
18/9/14 15:10:58
WHAT ARE you waiting for? Grow your colour clients as well as your creativity with Aveda. Call 0870 192 5650 or visit aveda.co.uk/grow
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18/9/14 15:11:30
YOUR ESSENTIAL GUIDE TO THE NEW SEASON
R U N W A Y
AUTUMN WINTER 2 014
AVAILABLE NOW TO DOWNLOAD FREE ON THE CREATIVE HEAD APP
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18/9/14 12:38:41
Inside story Duck & Dry, London
Blow-dry bars have become quite the popular problem solver, offering solutions to time-strapped, style-savvy clients across the UK. The new kid on the block is Duck and Dry on London’s Kings Road, and with creative director Snowden Hill heading up the hair vision, you know there’ll be oodles of A-list looks for clients to choose from. Founder Yulia Rorstrom designed the interior herself and the high ceilings and big windows of the original space give the place a welcoming feel with lots of natural light. There’s a real focus on refined natural materials with plenty of granite, wood and greenery and flowers by florist John Carter. We love the Moroccan-style tiles she sourced on a trip to Sweden, and the Emilia Wickstead-designed uniforms.
Hot buys
now open
Clash of the titans Takara Belmont’s Apollo 2 barber chair is a classic – and also totally customisable for the more creative gents stylist. What would you do with yours? RRP from £1,850 020 7515 0333 takara.co.uk MORE INSIDE See our male grooming feature on page 104
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Hooker & Young Ponteland, Northumberland Managed by salon partner and art director Paul Ferguson, this fifth Hooker & Young salon is a northern delight. Love the exposed brickwork!
Creative HEAD
19/9/14 15:22:27
All things colour Keep up with the latest colour tips and tricks with Procare A high-quality colour service will keep your female clients coming back time and time again. You simply cannot afford to ignore how valuable colour clients are to your salon, so it’s vital you invest in the right tools and products. Procare knows how important it is for a colourist to use equipment they trust and devotes its time to creating innovations that make the colourist’s job just a little bit easier. See how Procare could help you…
SHOW YOU CARE
Preparation is everything You can reduce your preparation time by investing in a foil dispenser, such as the Procare 24*7. Simply choose the length of foil, the size of the fold and the number required, and the machine takes care of the rest.
It’s cool to care about the environment right now, but it’s even better when you can do it while saving salon space and cutting down on your electricity costs – with Procare’s eco-friendly disposable towels you can do all of this and more. Washing machines and tumble driers will become things of the past as you embrace the future with Procare’s disposable towels. See how much you could save using Procare’s disposable towel calculator on hairfoil.com.
HIGHLIGHTING HELP! NICKY CLARKE’S A FAN… The renowned stylist’s salon team loves the new 24*7 from Procare, which produces immaculately presented foils quickly and with no fuss.
Don’t place too many highlights. Instead, work with your client’s natural features and complement them without creating an overly done-looking result.
❤ W E LO VE
“Our specialist hair colourists work to the highest standards and the speed, efficiency and professionalism of the 24*7 really helps them to achieve this” ANDREW VAUGHAN WILLIAMS, SALON MANAGER AT NICKY CLARKE
WIN Go online for your chance to win a Procare 24*7 now! creativeheadmag.com
For more information on Procare, call 0117 965 0616 or visit hairfoil.com CREATIVE HEAD
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#CHedit Showing off my styling skills at Leicester’s Westival street festival
In th e spot lig ht afte r be in g na m ed th e 2014 It Li st Ent re pren eu r
Forever frien ds! My good mat e’s little girl mad e a new acqu ainta nce with our salon ’s gold en pug
It’s self ie tim e for Ma lcol m and I afte r a bus y wee k at work
In the frame
Winner of 2014 It List Entrepreneur and Most Wanted Best Local Salon and owner of Malcolm Murphy Hair, Joe Causier, snaps away SNAP AND SEND Want to give us a snapshot of your hair world? Tweet us @creativeheadmag
The results of a faux bob for a photoshoot
For a good cau se! Sty ling for Hope Aga inst Can cer fashion show
RISING STAR
Busy backstag e for KeraStraig ht Style
On stage at the KeraStraight Ultimate launch in Latvia
Feeling overwhe lmed afte r win ning twice at the Mo st Wa nted and It List awa rds!
Why did you want to be a hairdresser? I’ve been passionate about hair from a young age as I grew up in a family of hairdressers. I use to spend hours watching my mother work and was fascinated by the looks she created.
What have been your highlights so far? My biggest highlight so far has to be becoming a member of the Matrix Destination Fame team and getting to work with genuine legends in the industry, such as Hooker & Young.
Where do you see yourself in 10 years? I’m aiming to progress at Theo Georgio and hopefully one day lead my own team, inspiring the next generation of hairdressers.
What would be your dream hairdressing gig? I would love to be part of a creative team, travelling around the world doing shows and celebrities hair. Above all, I want my talents to be recognised within the hairdressing industry.
NAME: HATTIE STOKES AGE: 19 SALON: THEO GEORGIO
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T H E G R E AT F E E L I N G O F
...Remy Couture Hair Extensions by Sleek! Sleek’s Remy Couture is the ultimate selection for those looking for soft, luxurious and full of life locks. • Real Remy Hair • Cuticle aligned • Soft and luxurious, quality guaranteed • Remains beautiful wash after wash
HAIR BY CRAIG CHAPMAN FOR SLEEK
P H OTO G R A P H E R B A R R Y J E F F R E Y
For stockist details contact Sleek on 020 8502 7448 or www.sleek.co.uk
RC AD SILKY EURO CREATIVE HEAD SEP 2014.indd 1
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#CHedit
CLOSE-UP
Image courtesy of BaByliss PRO
MEADHAM KIRCHHOFF A/W14
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There’s something about fluffy hair that just feels right as we head into winter – it’s part nonchalant schoolgirl and part Studio 54 siren. The free-flowing waves from James Pecis and BaByliss PRO at Meadham Kirchhoff were a masterclass in Marcel waves made modern. The retro wave was brushed out for a full-on fluff effect, before fringes were sent sideways with a visible Kirby grip in contrasting colour to the hair. This is the kind of tantalising texture that clients can get behind – sixth form uniforms are optional…
WANT TO SEE MORE from backstage at Meadham Kirchhoff? Read Runway now, available on the Creative HEAD App – just download it from your app store
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BIG IDEA
AVEDA MEN
Grooming Destination DURING THE PAST couple of London Collections: Men events in London, the Covent Garden Aveda Lifestyle Salon & Spa has run a pop-up barbershop with traditional barber chair, pole – the whole shebang. It has been so successful that the salon has now decided to make it a permanent – and much bigger – feature. Set in a dedicated ‘men only’ space, with an urban yet rustic tone, the area is led by barbering expert Stelios Nicolaou and offers everything from a traditional shave to scalp massages and even speedy nail maintenance, with prices starting from £15. For Mette Haxthausen, general manager at the Aveda Lifestyle Salon & Spa, it was an easy decision to bring the barbershop back. The pop-up saw a 78 per cent rise in new guests, a 20 per cent increase in sales, and a 61 per cent conversion rate of guests who purchased retail after a service. Proof positive that men can mean big business…
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CREATIVE HEAD
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Want to e or know m ing w o r about g oming o your gr Turn s? busines 104 to page
CREATIVE HEAD
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18/9/14 13:05:10
Style stamina. Extend your hairstyle 2x longer with new Prime weightless spray.
THE BUZZ I t ’ s a m o n th o f f i r s t s f o r S c h w a r z k o p f P r o f e s s i o n a l a s it l a u n c he s n o t o n e but t w o n e w o i l s a n d w e w i s h b o n v o y a g e t o the h a i r d r e s s e r s g o i n g t o Sh a p e Futu r e s
“The fabulous candy-coloured packaging contains the most luxurious oil that smells delicious and ensures hair feels pampered. The intense fig and rose fragrances transport clients to warmer climes and look after both hair and scalp” Ke v i n K a h a n o f Ke v i n K a h a n H a i r d r e s s i n g a n d B e a ut y , o n the n e w b c o i l m i r a c l e r a n g e
want to be a b r a n d guardian? S c h w a r z k o p f l a u n c he s two new oils Schwarzkopf ProfessionaL has added two new lines to its luxurious BC Oil Miracle range. A fusion of indulgence and intense hair repair, BC Oil Miracle Barbary Fig Oil range uses micro-keratin and barbary fig oil to provide clients with the weightless care of oils and deep repair to regenerate dry and damaged hair. The oil miracle doesn’t stop there, though. Schwarzkopf Professional has also launched its first holistic oil range that revitalises both hair and scalp. The new BC Oil Miracle Rose Oil not only nourishes the hair but also conditions the scalp. The formula combines precious aromatic oils from two specially selected rose species – the rosehip and the Damascus rose. Combining these two oils takes this product to a whole new level of care: helping to pamper the scalp while at the same time nourishing the hair and making it soft and shiny thanks to the high content of vitamins A and C.
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Stylists can now gain exclusive access to new product launches and opportunities to see all of the Schwarzkopf Professional ranges in action with its new Brand Guardian Programme. This creative innovation is a chance for members of your salon to join sessions that will be focused on sharing in-depth technical product knowledge, as well as highlighting new business opportunities with the brands by presentations from some of the best retailing gurus and Schwarzkopf ambassadors. The programme involves six in-depth training days and salon owners are being asked to nominate team members to take part who they know have a passion for seeking extra client service opportunities for your business. For more details, contact Stephen McDowell on stephen.mcdowell@henkel.com
Creative Head
18/9/14 12:51:58
Back row, from left to right: Anthony McMeiken, Sarah Brown, Sarah Franklin, Melenie Tudor, Kay Brady, Karen Thomas and Janet Maitland. Front row, from left to right: Margarita Halamenda, Nicole Parkes and Sarah-Jane McBride.
TEAM HEADS TO INDIA GOOD LUCK to the Shaping Futures team who head out to Kolkata, India this month. Alongside UK and Ireland Shaping Futures ambassador Janet Maitland, the team of hairdressers will teach a six-week intensive hairdressing training course to disadvantaged young people, in the hope that the students will be able to take those skills to get a job and earn a living. The 30 students will be taught how to cut, curl, style, perm, colour and straighten hair, and at the end of the course will be placed in apprenticeships at hairdressing chains in India. Shaping Futures is a social initiative launched by Schwarzkopf Professional in cooperation with SOS Children’s Villages, helping to transform the lives of young people around the world.
Coming soon! Watch this space for the Schwarzkopf Professional Essential Looks 2:2014 collection. You’re bound to be inspired!
PRODUCTS AIM TO EXPAND BUSINESS ACROSS THE AGES TWO NEW PRODUCT ranges from Schwarzkopf Professional have been launched to help you impress all ages in the salon. IGORA Royal Absolutes Age Blend is the brand’s latest colour service and is its first professional colour with siliamine and collagen. Featuring 10 shades designed for the over 55 age group, Age Blend offers multi-dimensional colour to complement the more mature skin complexion. Alongside this, Igora Absolutes is relaunching, with five exciting new shades added to the collection, especially for women looking for grey coverage without sacrificing the fashion colours they love. Designed to help you capture the over 40s market, the complete range features 20 vibrant shades for a youthful, radiant look. Towards the other end of the spectrum, Schwarzkopf Professional launched OSiS+ Glamination – for young, casual ‘undone-done’ hair. How many clients ask you for that ‘just got out of bed’ look? Well, now you can give them perfectly messy bed hair with OSiS+ Glamination – the brand’s first female-only styling range.
Grab the spotlight for you and your salon with Schwarzkopf Professional. Call 01296 314000, visit Schwarzkopf-professional.co.uk or search ‘SchwarzkopfProfessionalUnitedKingdom’ on Facebook
CREATIVE HEAD
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THE 1ST
PROFESSIONAL COLLAGEN COLOUR FOR MATURE HAIR
NEW IGORA ROYAL ABSOLUTES · 100 % COVERAGE · FULLER LOOKING HAIR · NEW SOFTER SHADES FOR A NATURAL LOOK For more information call 0800 526741 Find us on Facebook: www.facebook.com/schwarzkopfprofessionalunitedkingdom
www.schwarzkopf-professional.co.uk
The Coterie
Menfolk
hear from a choice panel of hair and fashion authorities as The Coterie comes together to discuss the changing face of the men’s market
Monday 20 October 2014 7pm until 10pm One Alfred Place, London Sponsored by
Photograph of Andrew Cannon by Jonathan Daniel Pryce
Guest panel
Andrew Cannon Owner of Ruffians – award winning barbershops in Edinburgh and London – and maker of men’s grooming products
Alexander Jordan Photographer – regularly commissioned by GQ, ShortList, Wonderland and 1883. Recently worked with Ellie Goulding and Miles Kane
Ellie Stidolph Fashion stylist to myriad music stars including Westlife, Example, KT Tunstall, and Manic Street Preachers
Ky Wilson Men’s grooming specialist, senior stylist at Percy & Reed East, Fashion Week perennial and creator of Crate Brewery’s pop-up salon
More speakers to be announced Open to members of The Coterie Club RSVP to laura@the-coterie.net Call 01434 610933 for membership information
The Coterie – Creative HEAD’s networking club for hair and fashion professionals 01434 610933 l info@the-coterie.net l creativeheadmag.com/events/the-coterie
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18/9/14 15:03:44
The day after the night before is never a time to linger upon – until now. With ghd curve, clients have one less thing to worry about as they can count on their curls lasting well after the party’s finished
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! BE PREPARED D H G W E GET THE N RE IN O T S R U CURVE IN YO ISTMAS – R TIME FOR CH NGE OF A R W E N THE , AVAILABLE S L O O T CURLING OLL ED EDITION R IT IM L A H IT W E TO BAG, ARE SUR E JUMP OFF TH SHELVES
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I N N O VAT
ION
Exceptional shine and waves that hold for 24 hours? Yes please! It can only be ghd curve EVERYONE LOVES a good curl, and we love them even more when they not only last the night but into the next day, too. The four new curling tools – two wands and two tongs – by ghd promise 24-hour curls, perfect for clients looking for a new ’do for a night out or even a quick and easy daytime look that has staying power, as well as for the stylist needing tools they know that they can rely on. The professional styling brand created the range in response to research it carried out. It revealed the stylist’s desire for a full range of curling tools that they knew would create longlasting, specific looks regardless of hair type, length or texture, along with a call from the consumer for a professional standard range of curling tools that respects the health of the hair. Developed by ghd’s team of Cambridge-based scientists, ghd
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curve tackles the issue of curl-drop by utilising patented tri-zone technology, already used in the ghd eclipse styler. Six quick-thinking sensors in the barrel heat the tools to 185°C and patented tri-zone technology maintains this temperature constantly and evenly so you can style at a safer-for-hair temperature to deliver long-lasting, healthy-looking curls that refuse to drop. But the good news doesn’t stop there: ghd curve makes styling faster, too, with rapid heat-up, the ability to load more hair onto the barrel and a quick set time, meaning looks can be created in minimal time with maximum results. Stylists will also be able to offer clients a more extensive style menu, using all of the ghd curve range for countless trend-led looks. Need some inspiration? See the four looks ghd has created using the new curling tools and get set to take your styling techniques to a whole new level…
“The new ghd curve allows me to create a more beautiful finish with incredible lasting hold. Clients lust after them, too, and I know with ghd curve they can maintain their look in between appointments, making a great advert for your work.” ZOË IRWIN, GHD UK BRAND AMBASSADOR
18/9/14 15:39:34
This classic wand creates deep waves and glamorous movement on longer hair
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Create the kind of volume all clients crave and tumbling soft waves with this large barrel (32mm) tong
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This tapered wand is the one for her if she loves that beachy, tousled look (who doesn’t?). It’s suitable for all hair lengths
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HOW TO FIND OUT ESE H T E V TO ACHIE T YOUR C TA N LOOKS, CO T GHD ACCOUN R E G A MAN
Create consistent curls even on shorter hair with this medium barrel (26mm) tong
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GET THE CURLING TOOLS YOU’VE BEEN LOOKING FOR IN YOUR SALON NOW WITH GHD CURVE. CONTACT YOUR GHD ACCOUNT MANAGER OR CALL 0845 330 1133. TO KEEP UP TO DATE WITH THE LATEST NEWS, LOG ONTO FACEBOOK AND TWITTER /GHDPROFESSIONAL
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19/9/14 10:52:45
Scene
Jessica Hay
THe hottest events every month – get yourself scene!
Have you
seen it? Pop the kettle on, put your feet up and enjoy the full coverage of the Most Wanted and The It List 2014 Grand Final in the special 56-page supplement, free with this issue.
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Freddie Leubner with Jo O’Neill 52
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Rianna Everett with Stuart Chapman Alfie Pfeffer with AJ Blackadder
Electric Brixton in London was full of Supermen and Wonder Women for Headmasters’ Colour Heroes contest, in partnership with L’Oréal Professionnel. The competition pulls in hairdressers of all levels to showcase their super skills when it comes to shades and trends. The judges – Andrew Barton Salon’s AJ Blackadder, Toni&Guy’s Jo O’Neill, Essensuals for Men’s Jim Shaw, L’Oréal Professionnel’s own Stuart Chapman and Creative HEAD editor Amanda Nottage – had their work cut out, and it would be no exaggeration to say that the debate backstage was heated and frank! On stage, L’Oréal Professionnel’s Bev Rowe and Headmasters’ Tim Binnington took over presenting duties, with Headmasters ambassadors Siobhan Jones and Ollie Blackaby introducing the crowd to all the finalists. After a spectacular show from the Headmasters Art Team, the winners were announced – each one a high street hero for colour!
Eliot McQueen with Jim Shaw
Power station And the winners are... Apprentice Category WINNER Rianna Everitt, Harrow RUNNER-UP Madeline Rooney, Brighton Unique Colour Concept WINNER Alfie Pfeffer, Brighton RUNNER-UP Emma Scott, Clapham South Trends Category WINNER Freddie Leubner, Brighton RUNNER-UP Vicky Sattaur, Putney Men’s Category WINNER Eliot McQueen, Brighton RUNNER-UP Laura Mitchell, Wimbledon Broadway Judges’ Choice: Alfie Pfeffer, Brighton
Creative Head
18/9/14 12:57:31
Nice ice,
baby
There’s always fun to be had when TIGI is hosting a bash, and the launch of Cult Creations, four new Bed Head styling at Ice Tank in Covent Garden, was no exception. The new range is aimed squarely at styling junkies, glamour goddesses and full-on hair addicts, so beauty journos were invited to try the goodies out for themselves, with the help of Akos Bodi, Gen Itoh, Piero Gentile and John Harte from the TIGI Creative Team. One of the highlights was a black out tent for social media selfies, illustrating the powers of Motor Mouth and its UV reflectors. Nails were pimped, courtesy of Butter London, and the line-up of Bed Head cocktails was truly refreshing!
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Creative Head
18/9/14 12:58:37
EXPERIENCE THE BLOW DRY
The future’s bright… Ruffians know a thing or two about being stylish, and about collaborating with the coolest partners. Hence the launch of a limited edition pair of Ruffians x Finlay & Co Carnaby sunglasses, which were exclusively available through its pop-up shop at Ruffians’ Covent Garden venue – a good a reason as any to have a party! The 2014 Most Wanted Best Salon Experience winner hosted friends, family and fashion contacts, with plenty of chilled beer and relaxed fun. If only summer could last longer…
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Creative Head
19/9/14 15:30:38
“Oil Wonders puts strength and life back into the hair and the hair stays beautiful all day. Oil Wonders will change the way you take care of your clients!” PAUL FALLTRICK, CELEBRITY STYLIST
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*When using the system of Oil Wonders shampoo, conditioner and Egyptian Hibiscus vs. non-conditioning shampoo on bleached hair. **When using the system of Oil Wonders shampoo, conditioner and Amazonian Murumuru. ***Measured as resistance to brushing when using the system of Oil Wonders shampoo, conditioner and Indian Amla vs. non-conditioning shampoo.
THE NEXT BIG THING
OFFER CLIENTS EXCEPTIONAL SALON PERFORMANCE AT A HIGH STREET PRICE WITH THE NEW MATRIX OIL WONDERS OILS CONTINUE TO be a big story in haircare, but many clients are put off by how expensive they can be. So wouldn’t it be great if you could offer clients the wonder of an oil treatment, without the price tag? Oil Wonders by Matrix offers exceptional salon performance at high street prices, giving you the chance to better your business. Inspired by global beauty trends and the rites of ancient civilisations from Morocco, India, Egypt and the Amazon, these oils will give any stylist the Midas touch, offering clients the chance to take their hair beyond simple shine and softness as offered by regular hair oils on the market. For softness and shine, give clients the Micro-Oil Shampoo and Oil Conditioner. Enriched with argan oil, the shampoo gently cleanses and nourishes the hair while the conditioner restores manageability for touchable softness and shine. For clients with coloured hair, they can now treat their locks to 75 per cent more shine* with the Egyptian Hibiscus Color Caring Oil. If clients are trying to fight frizz but losing the battle, give them Amazonian Murumuru Controlling Oil to take home. This Oil Wonder helps block out humidity to leave hair frizz-free for up to 72 hours.** Finally, those with damaged hair need Indian Amla
Strengthening Oil as it invigorates and renews the feel of weakened hair, providing up to four times the strength.*** With Oil Wonders by Matrix, clients no longer have to wonder about the power of oils – now they can take home the secret to wonderful-looking hair.
Up to FOUR TIMES the strength for weakened hair*
Up to 75 per cent more shine for colourtreated hair**
Up to 72 HOURS FRIZZ-FREE results for unruly hair***
Let your clients take home the secret to wonderful-looking hair today with Oil Wonders by Matrix. For more details, call 0800 387608 or visit matrixhaircare.co.uk/oilwonders. Keep up-to-date on the latest Matrix news on Twitter @matrixfamily #oilwonders
CREATIVE HEAD
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18/9/14 13:10:20
is Coppin’ a Feel After meeting the inspirational Kris Hallenga - we at Paul Mitchell ® knew instantly that we would do our utmost to support and spread the word of CoppaFeel! (reg. charity number 1132366).
Who are CoppaFeel! At 23, Kris, was diagnosed with breast cancer, after originally being dismissed by her GP on account of her age. Never one to rest on her laurels Kris turned her shock and anger into pure kick–ass, immediately making it her full–time mission to encourage her friends, her generation, and YOUNG PEOPLE everywhere to keep hold of their wonderful, carefree lives by getting to know their boobs – and appreciating the fact that breast cancer can affect YOUNG PEOPLE at any age, a message often overlooked by breast cancer organisations. And so CoppaFeel! was born, the first charity of its kind.
Kris Hallenga - Founder of CoppaFeel!
#WhatNormalFeelsLike Alongside US charity Bright Pink; Paul Mitchell® are proudly supporting CoppaFeel! in their quest to encourage women to change the vocab we use for boobs. What one word would you use to describe your breasts? Bet you said something along the lines of big, small, pert or saggy. CoppaFeel! want to change this and get the nation checking their boobs and unleashing a new healthy vocab. Support the campaign and get to know #whatnormalfeelslike for you.
Coppafeel.org @coppafeelpeople
AD1065 Creative Head Pink DPS.indd 1
12/09/2014 11:28
LIMITED EDITION 413 Sculpting Brush £7.25 RRP - Donation £0.30 Basics: Slim paddle design helps sculpt and style hair Benefits: Easily detangles wet or dry strands
LIMITED EDITION 427 Paddle Brush £11.75 RRP - Donation £0.50
Bonus: Great for blow drying and finishing
Basics: Wide paddle design provides maximum control for a smooth finish Benefits: Helps build body while blow-drying Bonus: It’s lightweight for easy styling
LIMITED EDITION Fast Form 200ml £17.25 RRP - Donation £1.00 ®
LIMITED EDITION Super Skinny Serum 150ml £17.95 RRP - Donation £1.00 ®
Basics: Smoothes, conditions and seals strands Benefits: Leaves hair smooth, shiny and frizz-free in any weather
Basics: Soothes, tames and secures any texture with long-lasting hold Benefits: Reduces drying time and creates great detail Bonus: Works wonders on curls with defined, frizz-free results
Bonus: Speeds up drying time so you get silky smooth results in less time
Find us on
AD1065 Creative Head Pink DPS.indd 2
and
at Paul Mitchell UK
Discover Pink Out Loud at www.paul-mitchell.co.uk or call 0845 659 0011
12/09/2014 10:57
Is it that time
already? October is the perfect time to stock up on your Christmas offerings and Cloud Nine has just the thing: three beautiful hair tools that promise to be the best-looking presents under your client’s tree this year Clients looking for something unique, innovative and luxurious for their family and friends this Christmas are in luck as Cloud Nine – one of the most sought-after hairstyling brands in the world – has just released its three gift sets. These gift sets are exclusive for the festive period, offering clients something that can’t be easily found on the high street and so are the perfect inducement to get them out of the department store queue and into your salon. Back in 2008, ghd inventor Robert Powls decided to leave the company he founded and go it alone, and Cloud Nine was born. His amazing success with ghd and now Cloud Nine shows he knows a thing or two about what clients like, and each of the three gift sets are a result of the brand’s philosophy: innovative luxury. “At Cloud Nine, we never compromise on quality and performance. That’s why all our irons and wands use our unique mineral-infused slow-baked ceramic coating, eliminating any imperfections and ensuring the perfect finish,” explains Robert. The gift sets come with a newly designed heat-proof style bag and will really stand out on your salon shelves as they are presented in a beautiful snowy-white box, wrapped in a lovely light blue ribbon and bow. Christmas is a great opportunity to maximise retail thanks to the extra clients and passers-by who are much more likely to splash the cash, and Cloud Nine’s three gift sets will help you drive sales, boosting your profit over the festive period as clients look for that special something for friends and family. But preparation is key – you need to be ready for the rush and order the tools well in Retail help! Cloud Nine is offering three bauble-inspired strut cards to advance; that way you make sure they’re in your clients’ minds when help salons get in the festive spirit they get round to doing their Christmas shopping.
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18/9/14 13:11:25
r u o y w o w o t s t n e s The pre s a m t s i r h C s i h clients t
FOR THE GIRL WHO LOVES HER LONG HAIR
FOR THE TRADITIONAL KIND OF GIRL
THE GIFT SET: The Cloud Nine Wide Iron. The perfect gift for those with lustrous, long and thick manes, the Wide Iron is designed with wider, super-smooth ceramic plates to enable faster styling at lower temperatures, as well as Cloud Nine’s innovative temperature control, allowing styling fanatics to achieve fabulous, festive looks.
THE GIFT SET: The Cloud Nine Original Iron.
The multi award-winning Original Iron from Cloud Nine is perfect for those who like classic looks as its curved body allows clients to create soft, sleek locks that never go out of style. The iron features Cloud Nine’s signature temperature control so heat can be tailored to hair type, while ultra-smooth, mineralinfused ceramic plates and a controlled heating system enable incredibly even results at much lower temperatures.
FOR THE GADGETLOVING GIRL
THE GIFT SET: The Touch. Referred to by some as the ‘Ferrari of the hair world’, The Touch is Cloud Nine’s fastest and most energy-efficient iron. Thanks to patented Touch technology, there are no buttons or controls, just instant heat. Clients simply touch the plates together in quick succession to set the iron to the optimum temperature. It also features mineral infused ceramic plates that give hair a healthy shine.
For the tools you need for your salon and clients, visit cloudninehair.com. Keep up to date on Twitter @CloudNineC9 and Facebook at cloudninehair CREATIVE HEAD
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18/9/14 13:11:56
Smooth it over
Let all clients play it smooth for longer with the Smooth Sexy Hair smooth Encounter blow-dry cream
Sexy Hair is always eager to help women feel their absolute best. That’s why its new Smooth range is designed to defeat your female clients’ biggest hair concern once and for all – frizz*. The six-strong range – which includes a shampoo, conditioner, mask, blow-dry cream, serum and shine spray – is all your frizzy-haired clients need to achieve sleek and smooth strands. For clients a little unsure of splashing out on a whole new range or for those looking for one hero product, we suggest you give them Smooth Sexy Hair Smooth Encounter. This blow dry extender cream is infused with the range’s key ingredient, coconut oil. This little miracle worker won’t weigh hair down, but it will tame frizzy, unruly or multi-textural hair, making hair 50 per cent smoother.** It’s also salt-free and safe to use on chemically straightened hair and extensions. So the next time your frizzy clients get in a flap, smooth away their frizz fears with Smooth Sexy Hair.
how does it work? Just how does Smooth Sexy Hair get hair so sleek and smooth? The answer lies in its key ingredient: coconut oil. This oil fights frizz by preventing cuticle lift, it conditions the hair by coating the outer cuticle layer, it nourishes with vitamins E and K, and the oil even strengthens hair by retaining the proteins normally depleted in weak, damaged hair. Phew!
Fight frizz today with Smooth Sexy Hair. Call Alan Howard on 0161 429 4387, email info@sexyhair.co.uk or visit sexyhair.co.uk
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Creative Head
18/9/14 13:12:41
Creative Head
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Marilyn Monroe™ and the Marilyn Monroe signature are trademarks of The Estate of Marilyn Monroe, LLC. Rights of Publicity and Persona Rights are used with permission of The Estate of Marilyn Monroe, LLC. Photo by Milton H. Greene Š 2013 Joshua Greene. *A study conducted by Allure magazine on women 18-54. **Independent study.
This will make your clients hair 50 per cent smoother!**
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FREE
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Creative HEAD and all supplements for 12 months for £53.60 A Paul Mitchell Tea Tree bundle, featuring Special Shampoo, Special Conditioner, Hand Soap and Shaping Cream, worth £53.60 Five lucky subscribers will receive the complete Paul Mitchell Tea Tree Special range, worth £156.60
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Creative Head
18/9/14 13:14:42
TRAIN YOUR SALON FOR THE CHRISTMAS RUSH WITH AMERICAN DREAM’S COMPREHENSIVE CERTIFICATED MICRO RING TRAINING COURSES LEARN FROM THE BEST
MONDAY 27TH OCTOBER EALING, LONDON SUNDAY 2ND NOVEMBER NSI, SALFORD Prices start from only £250 including full training kit. Book your place now.
GET IN TOUCH NOW TO BOOK YOUR PLACE, OR TO DISCUSS BESPOKE OPTIONS IN A LOCATION TO SUIT YOU CONTACT KATHERINE NOW ON 020 8998 9840 / TRAINING@AMERICANDREAMEXTENSIONS.COM WWW.AMERICANDREAMEXTENSIONS.COM
G NEL GIVES A TEAM OF YOUN ON SI ES OF PR AL RÉ L’O , EVERY YEAR EXPERIENCE IN RUNWAY ED LL VA RI UN AN T GE TO TO STYLISTS THE CHANCE E LOOK AT WHAT GOES IN W K. EE W N IO SH FA TE UA HAIR AT GRAD EST FASHION SHOWS… GG BI ’S AR YE IS TH OF E THE MAKING OF ON
GO BEHIND N I A T R U C E H T
L’ORÉAL PROFESSIONNEL has been hair sponsor of Graduate Fashion Week since 2004 and each year the brand gives selected stylists the chance to become a member of its Portfolio Session Team and gain a real eye-opener into what working backstage is all about. Founded 23 years ago as a charity, Graduate Fashion
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068-075_L'Oreal New Wave 2
Week showcases the work of graduating designers from more than 25 universities and helps thousands of students find jobs. With a new venue at The Old Truman Brewery in East London, Graduate Fashion Week 2014 looked to be bigger and better than ever. Did it meet everyone’s expectations? Read on to find out…
CREATIVE HEAD
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THE SHOOT BEFORE THE SHOW
JOHANNA CREE BROWN WORKED WITH HUNGER MAGAZINE AND RANKIN ASSISTANT TRISHA WARD ON THE PREVIEW SHOOT FOR GRADUATE FASHION WEEK. SO, HOW DID SHE FIND IT? Creative HEAD: Have you worked with Hunger magazine before? Johanna Cree Brown: Yes, I previously did a shoot for the magazine’s website with photographer Jimmy Donelan to showcase some of the best designs from the students this year. These images were then used in the build up to Graduate Fashion Week and on all the promotional material as well. CH: What did you enjoy most about the shoot? JCB: Working with young fresh talent and to see some of the designs that were really new and exciting. I loved all the elements: the location, the shoot stylist and the make-up artist were all fabulous. We were all on the same page so it went really smoothly.
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CH: What was the hair brief for the shoot? JCB: It was stripped-back hair without much product; young, cool, do-it-yourself hair. The hair had to look like it had no obvious products in it, I used L’Oréal Professionnel Tecni.ART Pli for grungy ’90s texture and Tecni.ART Dust No.3 to get grip and shape.
CH: What do you like the most about Graduate Fashion Week and do you think it helps young stylists get experience? JCB: It’s a great platform for young talent. There is a freshness about it, but you can see the great training the graduates have had. For all the young stylists involved it’s a great opener into runway hair and the editorial fashion world.
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POLITICAL LEANINGS…
HAIR AND FASHION GO HAND IN HAND, BUT DO HAIR AND POLITICS? GRADUATE FASHION WEEK SAW ALL THREE COME TOGETHER AS IT KICKED OFF ITS 2014 SEASON WITH A CATWALK SHOW AT THE HOUSES OF PARLIAMENT DOING THE HAIR for a catwalk show is intimidating enough, but doing it at the Houses of Parliament takes it to a whole new level. That is exactly what a team from Richard Ward Hair & Metro Spa was tasked to do. Invited by L’Oréal Professionnel, Cristiano Basciu at Richard Ward put together the hair team, which was directed by Sabrina Thompson. Sabrina was assisted by Ashleigh Rose, Karen Pringle, Edna Araujo, Kaci Clarke, Shar
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Buchanan, Elettra Guggeri and Ellie Caudell. The team created modern chignons using Tecni.ART styling products for the catwalk show, which featured work from graduates at 14 universities and the event was hosted by Damian Collins MP and the UK Fashion & Textiles Association. Sabrina said: “It was a wonderful opportunity for the team to work on this show for Graduate Fashion Week, made all the more special by the location.”
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k o o l e Get th -dry and en blow esign th d secure x d fi n a t g Tecni.ART ponytails. Twis in s u ir a o high Prep h p into tw sweep u
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IT ALL STARTS HERE… GRADUATE FASHION WEEK 2014 SAW 25 TALENTED HAIRDRESSERS WORK ALONGSIDE EMERGING FASHION DESIGNERS. HERE’S HOW THEY GOT ON…
l Portfolio Session L’Oréal Professionne the for ON S WA RE THE PRESSU te Fashion Week. walk hair for Gradua cat s ou rge go ough to ate cre Team to l Awards Show is en culminating in a fina s ow sh ce of just ee spa thr the tyin en y Tw n stylist, expeciall sio ses ced en eri exp Week is physically unnerve the most at Graduate Fashion ge sta ck ba ng osed to rki wo four days. So inspiring. They are exp g, but also incredibly gin en ge their all en ch all lly ch d nta and me in their career an help them progress l , from wil t ley Da tha a ies dre nit An rtu d oppo lists Lisa Rhead an sty ad Le . on sal the creativity outside s measured up… how the young stylist Barbara Daley, tell us
Creative HEAD: How did you find working on 23 shows in just four days? Andrea Daley: Working backstage at Graduate Fashion Week is so much fun. The atmosphere is frantic at times but ultimately everyone is happy to be there and that is infectious. Out of all the shows Lisa and I have worked on, the gala is probably the most exciting as it’s the designers’ final chance to be as creative as they like, so it allows us to be as creative as we can too, which is amazing. CH: What do you love most about working backstage at Graduate Fashion Week?
Lisa Rhead: I love the pace of it; there’s never a dull moment. Also the opportunity to see future stars – I make a little list in my diary of names to remember! Finally, the chance for us to break out of our comfort zones and experiment with all of the L’Oréal Professionnel products and create some styles that only the young and beautiful can pull off!
CH: How did you come up with so many looks? AD: It was a collaboration between ourselves and each of the universities. They would tell us their inspirations and thoughts and we were allowed to take it from there.
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Andrea Daley and Lisa Rhead
CH: Did the team work well backstage? LR: The team was amazing. There are long days that are
CH: Would you recommend to other stylists to work
fast-paced, so it could be easy to lose focus and energy, but there was such a great buzz. L’Oréal Professionnel always arranges such great people to work with who are willing to get stuck in.
LR: Absolutely! You need bags of energy and must be
CH: How did the stylists grow as a team? AD: It starts on day one when we are all a bit wary of our surroundings and the looks Lisa and I have created may not be comfortable for some, but by day four we’ve all gotten to know one another and everyone is getting involved.
CH: What got you through the week? AD: A strawberry mojito at the end of each day! CH: How does working on Graduate Fashion Week compare with working backstage at other fashion weeks?
backstage at Graduate Fashion Week? prepared to work super hard, but it’s so much fun and you learn a lot.
CH: Do you divide duties when leading the session team? AD: We did this year as there were two theatres on separate levels, which made it difficult for Lisa and I to do everything together. I like everyone to know what they are doing before we start, but sometimes feel that a production line of hairdressers doesn’t work in this environment as you get certain models doing two shows in both theatres. I don’t like it if people are standing around waiting for their girl when the rest of us are manic, so Lisa and I always demonstrate all of the looks beforehand then we will put people on a certain style – but it is so important to be flexible and help the team.
AD: Graduate Fashion Week makes you feel like you’re at the start of it all and gives us as hairdressers the opportunity to push boundaries. It is relentless; with other fashion weeks, you do one show then you have a break while you travel to the next one, but at Graduate Fashion Week models for the next show have arrived before the first has even started.
CH: Would you want to do it again? LR: We would love to! It’s been such a fantastic show to be a part of that even if we weren’t involved, I would continue to follow it every year just to see all of the new talent in fashion and the creativity of all the hairdressers.
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WE DID IT!
WE ASKED THE L’ORÉAL PROFESSIONNEL 2014 PORTFOLIO SESSION TEAM HOW THEY FOUND WORKING BACKSTAGE, WHAT THEY LEARNT AND IF THEY’D DO IT ALL AGAIN “I loved the buzz backstage, the atmosphere of the whole event and the amazing energy. I learnt how to work as part of a busy session team and how the format of a busy fashion show is executed. I will never forget it”
“Graduate Fashion Week is a great way to challenge yourself and test your skills. I loved it and would love to work at it again. I would recommend anyone to work at it if they get the opportunity.”
“I learnt that it is possible to do multiple hairstyles in minutes, especially in a tightknit team. Everything seems so calm and smooth on the actual catwalk when behind the scenes it’s all go, go, go!”
ALEX BRENNAN, ANDREW MULVENNA
HOLLY LEWIS, ZUNI
LOIS TAYLOR, ANDREW HILL
L’ORÉAL PROFESSIONNEL PORTFOLIO TEAM 2014 Andrea Daley (Barbara Daley) Lisa Rhead (Barbara Daley) Troy Barber (seanhanna) James Bickmore (Headmasters) Alex Brennan (Andrew Mulvenna) Nikki Calder (Gallagher Horner) Laura Cowgill (Room 97) Federico D’Abate (Trevor Sorbie) Robyn Finc (Saks) Sabrina Hallett (Peter Maud) Chris Intzes (seanhanna) Abbey Jost (Headmasters) Andria Kaisharis (Clipso) Jason Lawrence (Trevor Sorbie) Holly Lewis (Zuni) Autumn McGowan (Stuart Holmes) Natalie Miller (Sally Montague) Courtney Paris Oxtoby (Sessions Spa) Hannah Quinn (Alan Edwards) Carly Quist (Clipso) Paige Reid (Zappas) Vicky Stewart (seanhanna) Tassia Stylianou (George’s) Lois Taylor (Andrew Hill) Josh Woodman (Andrew Hill)
“It really boosted my confidence as when I came back to Peter Maud it made me look at the salon in a different and more creative way. I would love to do it again as I can only imagine what new and fresh ideas I would gain from it.” SABRINA HALLETT, PETER MAUD
“I learnt the importance of working as a team and keeping to a tight time schedule. I’d absolutely recommend other stylists to work on Graduate Fashion Week”
“I loved working as part of a team and meeting new people. It’s great to have an opportunity to be more creative. It was hard work but I had a real sense of achievement at the end of it all.” HANNAH QUINN, ALAN EDWARDS
FEDERICO D’ABATE, TREVOR SORBIE 74
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“I learnt how to cope under pressure and that making the right product choice is key to achieving the looks needed. My top tip would be to wear comfortable shoes!” Abbey Jost, Headmasters
“I really learnt the importance of prepping hair and giving a strong foundation so that the hair really lasts. I would 100 per cent recommend others to work backstage at Graduate Fashion Week.”
“It was amazing to create great catwalk looks and then see them with the clothes. Being backstage is something every serious stylist should experience.”
James Bickmore, Headmasters
Robyn Finc, Saks
“I loved working with young, new and ambitious designers coming into their own. Graduate Fashion Week is a great experience for up-and-coming stylists who are considering a career in session styling.” Carly Quist, Clipso
“I would strongly recommend to any stylist that they work on Graduate Fashion Week. I always feel so inspired and it’s a great way to keep up with the latest fashions.” Christos Intzes, seanhanna
“I learnt that it is important to always stay calm and be prepared – and that you can never have enough L’Oréal Professionnel Tecni.ART Wild Stylers! Andria Kaisharis, Clipso
“I learnt that prepping the hair properly is so important because it allows you to restyle the hair over the course of day. You have to be prepared to work extremely hard, but it’s worth it.” Vicki Stewart, seanhanna
“I would say the thing I love most is all the creativity you get backstage. From hair to make-up to clothing, it’s full of creative types wanting to deliver the best they possibly can.” Troy Barber, seanhanna
“You can’t be shy to ask anyone for help or offer your help to anyone – it was an amazing experience and I’d love to do it again. All of your skills as a hairdresser are tested and you learn how to style in minutes” Jason Lawrence, Trevor Sorbie
To find out more about new talent development opportunities, visit lorealprofessionnel.co.uk/new-talent or call 0800 028344 75
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Forever autumn COLOUR
As we leave behind summer’s bright blondes we turn to shades synonymous with autumn: rose golds and burnished brunettes. We embrace all things autumn with Fudge Headpaint’s new Brunettes and Rose Golds
FROM THE CHANGING COLOURS of the leaves to Halloween pumpkins and Bonfire Night toffee apples – some things will be forever entwined with autumn, and Fudge Headpaint’s new Brunettes and Rose Golds are sure to become two of them. The easy-to-use Fudge Headpaint professional colour line has been created for the colourist looking for outstanding results, but with the salon owner in mind. How so? The dual colour system means that Fudge Headpaint can be used as a demi and permanent colour, ideal for colourist and client. It also means it’s easier for salon owners to keep control of the stockroom. Ranging from sultry rose gold to burnished brunette, each of the five new shades contains pure pigments for vibrant and longlasting results with superb grey coverage, while natural botanical extracts and hydrolysed rice protein ensure hair remains in excellent condition throughout the colour process. Tracy Hayes, global head of technical training for Fudge, explains that these new shades are a must-have for the salon this season. She says: “Panels that contrast make for a really stand out look this autumn. With strong contrasting sections of brunettes and super cool blondes, the new Fudge Headpaint Brunettes and Rose Gold collection proves that brown doesn’t have to be dull.”
Easy to spot! The new colour-coded carton ends make selection quick and easy for the colourist
Embrace autumn and get the Fudge Headpaint Brunettes and Rose Golds in your salon now. Call 020 7845 6333 or visit fudge.com/professionals
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Colouring by Tracy Hayes for Fudge, assisted by Cyndii Wallet from Lacey’s Hair & Beauty. Styling by John Vial for Fudge, assisted by Natalie Allen from Harvey Luke Hair. Make-up by Caroline Young. Photography by Ross Kirton
The woman behind the colour We sit down with Tracy Hayes, global head of technical training for Fudge, to find out how the new Brunettes and Rose Golds came about… no red or gold undertones. The new Headpaint Rose Gold shades are unique in giving a natural brown with incredible shine. Also, we have introduced a blonde brunette tone that will be super cool for those autumn lights without been too gold or bleached looking.
Creative HEAD: Why have you created the new Headpaint Brunettes and Rose Gold’s shades? Tracy Hayes: I felt that although Fudge had a good range of brown tones, it was lacking in a really intense brunette one with
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CH: What makes these shades stand out?
gold undertone that can occur with brown colours.
CH: Do you have any technical tips on using Fudge Headpaint? TH: I would recommend that the colourist take time to measure the Fudge Headpaint and Fudge Catalyst crème developer – rather than just guessing the amount to mix.
TH: I was looking to create brunettes with incredible shine but with intense chocolate tones, and for colours that would not fade out after repeated shampooing to that green-
CH: Which celebrities do you think wear brunette and rose gold well? TH: I think Emma Watson is a perfect example of wearing an individual
look but keeping it young, fresh and modern. Her hair colour is always shiny, healthy and vibrant, regardless of the style she decides to wear.
CH: How should clients care for the new colours to ensure long-lasting colour? TH: I would recommend using the newly formulated Fudge Colour Lock Shampoo and Conditioner. It protects hair colour for up to 25 washes and the new, advanced Colour Shield technology locks in colour to maintain and enhances it.
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Stand out from the
crowd
Want to offer a colour service that’s set apart from the rest? Davines’ innovative Flamboyage offers unprecedented creative freedom for colourists and a service clients can’t get anywhere else… The trend towards freehand colouring techniques has been gaining pace in the past year as more and more clients eschew the once ubiquitous foils for a softer, more natural colour service. Recognising the need for more freedom when it comes to colouring, Davines’ artistic director, Angelo Seminara, set about looking for techniques that would enhance colours while being easy to use and super-speedy to do. “I wanted to do something new, very natural and more spontaneous,” says Angelo. “I wanted it to look as though nature has done it rather than an artist.” Flamboyage Meche was the result. “What I love about Flamboyage is it creates really simple, spontaneous, beautiful colours. It adds extraordinarily rich reflects and textures to the hair, and is a turning point in colouring methods as just a few movements can create new shapes,” he explains. So how does it work? This revolutionary colour service puts a spin on balayage as it uses special meche strips that are seethrough and adhesive.
The sticky side of the meche grabs the hair in a spontaneous way. With a simple and fast movement, Flamboyage Meche isolates a random amount of hair that has adhered to the strip, enabling the colourist to apply the desired colour. “Flamboyage is more precise and accurate than freehand colour services, but allows the colourists to be completely free when it comes to expressing creativity,” adds Angelo. Also, thanks to its transparency, it is easy to check the development of colour during the processing time and can be easily removed with warm water. The results are very natural, blended and unique to that client, with minimum regrowth due to the random selection process. The colour is spontaneous, diffused and will be completely covetable by clients. Flamboyage Meche is available exclusively to Davines salons, giving your salon and colourists a selling point few can imitate. Not only will your colourists have the opportunity to be more creative than ever before, but clients will walk out of the salon knowing their look is as individual as they are.
Get it! To find your nearest stockist, contact Davines head office on 020 3301 5449
Set your creativity free with Flamboyage Meche by Davines. For more information, call 020 3301 5449 or visit davines.com Creative Head
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PROFILE
“I’m my own worst critic – no-one else can criticise me better than I can”
Image opposite page and next spread taken from Hair by Guido, with photography by David Sims
To celebrate the release of his new book with David Sims, Guido Palau talks exclusively to Creative HEAD about darkness and prettiness, self-doubt and The Real Housewives of Beverly Hills
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A slight gentleman sits on an overstuffed sofa in the Charlotte Street Hotel, almost hidden by both the plumpness of the upholstery and a New York Jets baseball cap. On the table in front of him is a book – but not the final version, says the man quickly, as if he can’t quite settle on a permanent order. It’s a book that reveals an oddly preternatural take on hair, with models stripped back. That gentleman is Guido Palau – and he’s ready to unveil his latest artistic endeavour to the world. A collaboration with photographer David Sims, it’s an otherworldly collection of portraits that illustrate the session stylist’s famed mastery of technique, his eye for detail, his unique sensibility. The book is, simply, Hair. Guido enjoys a rarified position in the hair world – this year he celebrates his 10th anniversary as global creative consultant for Redken, having turned down a variety of other partnerships because of the unique understanding he shares with the brand. Last season he led countless shows
in New York, Milan and Paris, and now he’s involved in the Alexander McQueen: Savage Beauty exhibition (which features several of his headpieces) hosted by the V&A from March 2015. It’s a long way from the day he was sacked by Sassoon… How does this book move on from your first, Heads by Guido? This book is more like an art project – it’s not a collection of random hairstyles, it has one point of view. All the characters feel like they could be from the same gang or village, from a time we can’t quite pinpoint. It isn’t too much about the hair culture of today and what we consider to be modern hair, which can be quite undone. I wanted it to just say ‘Hair’ – it had to be straight to the point. What else do you call a book about hair? Do you have any favourite images in this book? I particularly like the cover [see page 89]. It’s one of the first images I did – I love the shape of her hair, I love her face. It could
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be an 18th century portrait of Marie Antoinette but it could also be from the future. Or it could be vampiric, as if she could just open her mouth and have fangs. All of the people from the book look like they could be evil. The characters have been cast for their ambiguity, their asexuality, there’s darkness in their prettiness almost – all those subliminal messages are there for a reason. WHAT ARE YOUR INSPIRATIONS FOR THE BOOK? I didn’t realise that people reference my first book as being of a particular time; as a book about the ’90s and street casting. I tried not to reference street style for this one, although it is embedded in me. My references here include the Dutch masters and a Manga idea of the future. There’s also the idea of perfection – some of the elements are very forced, the colours of the hair are purposeful.
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It all feels very processed, the image, from the colour of the skin to the colour of the hair. The whole idea is to be finished without trying to look finished. The preface is by Andrew Bolton from the New York Metropolitan Museum of Art, who talks about me being a great artist, which is very sweet. That piece is a curator’s point of view, while [fashion journalist] Tim Blanks interviews me throughout the book and that’s more of us chatting about my references. It explains me, really. IT DOESN’T SHOW COMMERCIAL HAIR LOOKS – WAS THAT INTENTIONAL? When I was hairdressing in the salon I would look at Trevor Sorbie, Vidal Sassoon, Toni&Guy and Robert Lobetta, as well as the hair shows I was going to, and what was being produced at that time was often techniques from the ’50s
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#Guido
and ’60s and not necessarily wearable. I wanted to show that in this book – it wasn’t about chipping out the layers or softening the outer shape of the hair – that’s very modern. I wanted to show technique. With this work I’m not concerned about what a woman might ask for in the salon or what an actor might want on the red carpet. There’s deliberately no reference to that kind of hair. Instead it’s what I like – the extreme. Hairdressers can look at this book and say: ‘I hate that’, and that’s fine; I got a reaction and that’s the point. I would prefer they reacted to it than said: ‘Oh that’s okay, that’s alright…’ Some people say it looks like a gallery show, an art piece. It was intended to elevate hairdressing to a higher perception – not just what I’ve done but the whole way hair is looked at. So maybe a hairdresser will look at it and it will feel different to them.
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WHY WOULD A HAIRDRESSER HAVE DIFFERENT INTERPRETATIONS? There’s something about being a hairdresser, I’ve always felt I’ve had to prove myself. When you were at school anyone could go into it because you didn’t need any qualifications, as if it were a job you fell into. I probably did just that as I didn’t know what I was going to do, I just knew I wanted to do something artistic. So I thought ‘I’ll do hairdressing then…’ I didn’t want to do it in my home town because I was a bit embarrassed, I don’t know why. I applied to Vidal Sassoon and I got a job, and then I got sacked… DO YOU EVER THINK OF WHAT MIGHT HAVE BEEN IF YOU HADN’T BEEN SACKED FROM SASSOON? When I was at school I was the least likely to achieve anything. I didn’t have any great dreams. But Vidal Sassoon
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You seem to be quite hard on yourself… Yes, I critique everything all the time. It’s what has kept me going, helped me with my success. But it’s also a hindrance, because nothing is ever good enough. I feel very lucky to have reached where I have in my career. It’s great to do a job that challenges you and keeps you on your toes. Insecurity in your work isn’t a bad thing, being critical isn’t a bad thing. I’m my own worst critic – no-one else can criticise me better than I can – whatever anyone says about my work I tell myself I can do better… You’ve previously said “With one squirt of a water spray, my work is gone”. Was there an element of legacy, of capturing something permanent with this book? Yes, it definitely has something to do with that. Fashion can be very disposable; you used to keep hold of images or magazines for years because there wasn’t so much information around. There were images that would lock into my memory, impress upon me, and I would obsess about them. There’s many more ways you can get information now. To do a book is something that feels very solid, it’s something you can own and reference.
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With your work at the Met in New York, are you moving in a direction where hair or headpieces are art? I’ve been lucky to be invited to do different kinds of projects, taking what I’ve learnt in hair and translating it to different materials. It’s an extension of what I do. I love being creative. I’ve never been a hairdresser’s hairdresser – I don’t know what other stylists think of me and I would say there are other hairdressers out there who are more in tune with what hairdressers relate to. I think I’m a bit left field. I could easily have been someone who worked with another material to create; I could have gone in another direction and not been a hairdresser at all. I feel very lucky my work has given me that outlet. Who or what challenges you? I think I challenge myself the most. Marc Jacobs and Miuccia Prada challenge me – but every single designer I work for challenges me. And because hair doesn’t react in the same way every time it can be a challenge. You might think you have a formula but then it goes wrong and you think ‘Damn! This worked yesterday. This is a simple ponytail, why isn’t it working?’ It’s because you might be doing 30 ponytails and dealing with 30 different lengths of hair, so you may have to put extensions in; or perhaps the girls have straight hair and you need a messy look and your idea of getting that texture is different from the assistant’s. Anything can be challenging – and I think that’s why hair stays exciting. Are you able to switch off? I watch TV. I’ll get in from work and watch The Real Housewives of Beverly Hills or QVC and just get lost in it! I don’t actually
Images, clockwise from top left: Louis Vuitton S/S13, Dior A/W14, Ralph Lauren A/W14, Alexander Wang A/W13, Alexander Wang A/W14, Marc by Marc Jacobs A/W14, Marc Jacobs A/W14, Jean Paul Gaultier A/W14, Calvin Klein A/W14, Guido at fashion week, Versace S/S13, Alexander McQueen A/W14, Versace A/W14, Valentino A/W14, Dolce&Gabbana A/W14, Guido with Donatella Versace, Marc Jacobs S/S13, Lanvin S/S13, Marc by Marc Jacobs A/W14
played a pivotal part – his legacy, his great cuts, his anarchic way with hair sits with me and I’ve taken that on. Maybe getting sacked by the salon at an early point in my career pushed me to achieve, because I’m not the most confident person. Even as I sit here now, looking at my book, I’m wondering if it’s any good. I don’t really come into contact with hairdressers beyond my team, so I don’t really know how it will be perceived by other stylists.
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have much free time for a hobby. I started doing pottery, which I loved, but I didn’t have time to do it. I have a house in upstate New York that I go to at weekends when I can. It’s very quiet and relaxing but I’ll end up thinking of my job, of what I’m about to do. When you’ve reached a certain level in your career there are high expectations of you, to keep at that level you have to keep your own expectations very high. I’ll always be worrying about something to do with work so it’s difficult for me to switch off entirely. Do you now consider yourself a New Yorker? [Points to his Jets cap and laughs] I’ve lived in New York seven years, and I feel very connected with the city. I have felt the most at home there, which is a funny thing now I’m in my late 40s. People said it was a tough city, but I find London tough – it’s huge and very urban. Manhattan, where I live, is very small. I live four blocks from the studio where I work [which also houses photographer Steven Meisel], I get my coffee on the way to work and I don’t shift from studio to studio. Although I travel for shows, I try to make it as normal as possible. The gym, the bookstore, the restaurant – it’s all around the corner. At the moment I can’t imagine living anywhere else, but you can never say never. Sometimes I think I might like to live on the West Coast of the US one day and get into my hippy self – that’s a part of me that I haven’t indulged yet! Is there anything you miss about the UK? PG Tips! I’ll see a TV programme and they’ll show the countryside and I’ll think ‘Wow!’ There’s an essence of Englishness I miss. It’s not really the tea bags, it’s the people, the humour, the nuances. It’s really how
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my hairdressing developed – it has a very British sensibility. In the US in the ’50s and ’60s you had Marilyn Monroe and Jackie O, in the UK you had Sandie, Dusty and Cilla Black. They are kitchen sink heroines and that’s more my aesthetic. If young Guido, just sacked from Sassoon, could see you today, how do you think he’d react? He’d be quite surprised! At 21, I didn’t really know my strengths – I felt I knew my weaknesses more. I met some people along the way who helped me to develop, and being kicked out of Sassoon was the start of that journey. I think I would be quite pleased with what I’ve achieved. I’m still that person – this interview is like therapy! There are critical moments in your career and you have to be aware of them. Being taken to New York by Calvin Klein, working with Prada, Avedon, Stephen Meisel and meeting David Sims for the first time. David and I battle, but he is still an inspiration to me. The first moment, of course, was the Freedom! ’90 video for George Michael; I never should have got that gig, I wasn’t good enough! But somehow I did get it and I did it, even though I was really nervous and could have easily mucked it up. It took me up to the next level. I think sometimes people can reach points in their careers and they think ‘that’s it, that’s far enough’, that they can rule from that platform. I’ve never felt that…
Hair by Guido, with photography by David Sims, is published by Rizzoli, priced £45. Want to win a Copy? Head over to creativeheadmag.com
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Unlock your knowledge Those in the know look to Premier Software to keep on top of their salon business THE OLD ADAGE ‘knowledge is power’ rings especially true for salon owners as you need to know exactly how your salon is performing and which direction it’s moving in. You can’t afford to not know about every single aspect of your business. If you don’t know, or you’ve missed a few things along the line, it can be very hard to plan how you will move forward and what more you can do to grow your business. We know it can be difficult to be all-knowing and all-powerful all of the time – it’s not like you are a machine is it? This is where Premier Software comes in. Computer systems can seem more hassle than they’re worth but this simply isn’t true. Salons that do not use any kind of computerised system find it almost impossible to track key performance indicators. We love a bit of pen to paper action as much as the next person, but trying to collate all of this information manually is a very difficult and timely process, not to mention the huge scope for human error. Yet it is vital you keep on top of these things if you are to manage your business and team effectively. Premier Software does all the hard work for you. The computer system will keep track of your average bills, your rebooking and retention figures, and even your colour percentage and retail sales, enabling you to do what you love most – hairdressing. So, let Premier Software become your silent ‘manager’ and discover how knowledge isn’t just power, it’s everything.
Find out what Premier Software can do for you and your business today. Call 01543 466580 or visit premiersoftware.co.uk CREATIVE HEAD
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TECHNOLOGY
YOUR SOFTWARE SIDE
DISCOVER HOW YOUR SALON SOFTWARE CAN HELP YOUR BUSINESS REACH ITS FULL POTENTIAL
You’ve probably already invested in some kind of salon software and may have been happily using it for years. But are you really getting the most out of it – or is it simply ‘the most expensive till you’ve ever bought’? We take a look at how you can use your software to work better for your team, your clients and your business...
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YOUR TEAM
TAKE A LOOK AT YOUR STAFF’S PERFORMANCE IN A MATTER OF MINUTES
NO MATTER HOW MUCH time you spend on the salon floor, you’re never going to see or remember every single interaction each member of your team has with clients, especially if you have more than one salon. You’re not a computer after all! But your salon software is. So why not use its cuttingedge technology to help you get the most from your staff – and help them get the most from their career at the same time? That’s exactly what Steve Hilliard of Steve Hilliard Hairdressing & Communications Consultancy has done. “In my salons, I use software to do a quarterly analysis on the number of clients seen, revenue on services, treatments and retail sold, average client bill, rebooking percentages and productivity for time spent on the floor,” he explains. “All of my staff have a target to hit within a 13-week quarter and if they reach it we give them a pay rise. This means they can get four pay rises a year if they hit their targets.” Surely the prospect of four pay rises a year would make even the least motivated members of staff work harder? But poor figures can be down to a number of reasons, some of which may be beyond the staff member’s
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Image courtesy of TIGI
control. In this case you’ll need an overall view of their performance to help you see where they fit into your business. Ian Ward, director of Clipso Hemel Hempstead, finds his salon software essential for staff one-to-ones – to let his team know where they’re excelling and where they need to work harder. “We can quickly create reports on our staff ahead of their appraisals,” he reveals. “So it’s a really great tool for monitoring and assisting staff progression.” Occasionally you’ll find things may not go as hoped with a member of staff, and salon software is essential for those situations, too. “It is more important than ever to be prepared with real facts and figures,” says salon business guru, Antony Whitaker. “This can help you identify the problems early on and give you a chance to fix them. Instead of relying on reports from other staff and your own gut feeling, you can check individual performance, from timekeeping, client retention rates, service and retail revenues, to rebooking percentages and average bills, enabling you to form a solid foundation of facts on which to decide the direction the individual’s training.”
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Bespoke, Belfast
#KnowledgeIsPower
YOUR CLIENTS
USE SOFTWARE TO MAKE SURE YOU’RE CONNECTING WITH CUSTOMERS
AS LIFE SEEMS to always be getting busier, round-theclock online booking is something you should offer if you don’t already, as Dylan Brittain, director of Glasgow’s Rainbow Room International, winner of Most Wanted Best Salon Team 2014, has discovered. “We’ve made booking accessible for clients 24/7 so they can arrange and manage appointments once the salon is closed. Now, 50 per cent of bookings are made through our online system,” he says. Why not take digital booking one step further and offer an app, like Bespoke Hairdressing in Belfast? Bespoke launched a booking app in July this year and within a month the team has received more than 100 bookings from it. “We wanted to provide an easy-to-use booking service that is available anywhere and any place through an interactive app,” explains the salon’s owner Stewart Lilley. “Our clients love using it as it has everything they need in the palm of their hand: details on past treatments, price lists, booking functionality, appointment reminders and inspirational images.” And you can also use your salon software to forge closer relationships with your clients, says Sean Hanna, managing director at seanhanna salons. “The right software can help with simple tasks like tracking and reconnecting with lost clients, to more sophisticated solutions such as targeting specific clients with specific offers based on previous purchases and behaviours,” he reveals. Joanne Redman, manager of software provider Shortcuts UK, agrees, saying salons should look for a system that “gives clients the flexibility to book and amend appointments online and link with their social media accounts”. She adds that Shortcuts can do all that and help create loyalty schemes in the salon, send text message reminders of appointments and publish feedback online. Marketing is an essential component
to getting more interest in your salon and Bryn Wilkins, co-owner of Easton Regal Hairdressing in Clerkenwell, has found his software to be especially helpful in this area. “We offer all local businesses a 10 per cent discount, we always check their bill history for discounts when so this can be discreetly amended to avoid any awkwardness at the till,” he shares. “We are also able to market to particular clients based on the details we have, it’s great to personalise promotions and target the right group.” You can use your salon software to look at a client’s history so you’re prepared before they come into the salon and you can also use it to get valuable feedback after they’ve left – a tool that Darren Messias, managing director of KH Hair, finds invaluable. “The software enables us to offer the client an online questionnaire about their visit,” he explains. “So we can monitor the whole customer service experience in our salons.”
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In the loop Are you on top of your game when it comes to HR and salon management? If not, it’s about time you were – say hello to Loop “With Loop, I feel better about my salon and have a clear focus”
Diane Love, Time Hairdressing
A lot of products promise to make the salon owner’s life easier, but the Loop HR and salon management tool does more than that: it will even make you feel good about managing your business. So what is it? Loop is revolutionary, cloud-based management software designed to help people and their business work better together. Loop’s comprehensive suite of tools will: l Manage staff rotas, holidays and sick days
“Loop is an invaluable resource and support tool – the information it provides really empowers our managers”
Sheila Sands, Sands Hairdressing
l Give staff performance targets and bonuses l Calculate pay and commissions automatically l Improve staff performance with dynamic reports
and appraisals l Provide you with VAT, retail margin, price list
and holiday calculators l Enable employees with mobile log-in for easier
information sharing Available for free online for three months, Loop will make you feel good about managing your business thanks to easy-to-use business-building tools that make growing your business rewarding and enjoyable.
Loop was created by salon owner Ian Egerton with the aim of providing affordable business support services to the salon and spa industry. Ian has more than 30 years of salon management experience and employs a team of 25 hairdressers, beauty therapists and clinicians at his London Bridge salon.
Make your business better with Loop – available online now for free. For more details, visit loophr.com Creative Head
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#KnowledgeIsPower YOUR SALON
GAIN A WIDER UNDERSTANDING OF THE OVERALL COMPANY
TO ENSURE YOU’RE putting your time and energy into the right areas of the business, your salon software is invaluable and it can pretty much run the salon’s day-to-day work for you, believes Kain Lawrence, managing director of Q Hair and Beauty. “Ordering stock should not take you any longer than five minutes as long as you are keeping track of it correctly,” he adds. But Kain also has a word of warning for complacent salon managers. “Although your software is now running your business for you, this only works when you are on the ball and checking your data is correct and you have good procedures!” And if you have more than one salon, like Ben Dellicompagni, managing director of Francesco Group, then a system such as this is a must-have to compare results and improve any weak spots. “You can identify the areas in which the business is achieving strong results and the ones needing improvement, so you can take action,” explains Ben. “You can keep track of your key performance indicators and understand whether downwards or upwards trends are salonspecific or reflective of the entire company, and also compare your performance against the wider company in areas such as sales, statistics and retail numbers. It can also help you form future pricing and product positioning strategies based on insights into consumer spending patterns.”
A WORD FROM THE WHIZZ-KIDS SALON SOFTWARE COMPANIES SHARE SOME INNOVATIONS THAT’LL MAKE YOUR LIFE EASIER
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LOOP HR
MILLENIUM SOFTWARE
PREMIER SOFTWARE
SHORTCUTS
“Using our software, salon owners can easily see how an employee is performing against their targets, which includes five key performance indicators. It also has an employee login area, which gives employees key information about what they must do to achieve goals, and what bonuses they have earned. This helps the salon owner keep staff on track.”
“Because games are a perfect match with the visual and creative salon industry, we’ve developed the Success Center for Meevo by Millennium – a cloud-based intuitive software system – which uses what’s known as ‘gamification’. It’s a business strategy that includes game-like graphics and systems to improve productivity and how staff treat each other.”
“For the business owner, we offer online and detailed electronic data capture, making your customer service our number one priority. We also give you the tools such as detailed reporting, online benchmarking, automated marketing and much more, to allow you to analyse your business and capitalise on current industry trends.”
IAN EGERTON, MANAGING DIRECTOR OF LOOP HR
JOHN HARMS, PRESIDENT OF MILLENNIUM SOFTWARE
“Your salon software can assist you with many, sometimes neglected, areas of the business. Stock control is difficult to manage, but with a software system practically all of the work is done for you. By tracking what you sell and use within the salon it can produce automated stock orders. Having accurate stock information also allows you to track your most popular products.” JESSIKA CARRERA MAYBURY, HEAD OF PREMIER SOFTWARE
JOANNE REDMAN, UK MANAGER FOR SHORTCUTS
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As salon owners start budgeting for next year’s education, we asked you what areas of your salon’s knowledge need a little enhancement
stronger communication “Communication is key in the salon and students need to be taught this. Training needs to be fun and interactive to allow students to gain hands-on experience and develop passion and enthusiasm for the hairdressing industry.” Andy Heasman, international artistic director, Rush Hair
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To get more trend-Savvy “Our education in 2015 will focus largely on new trends in hair, beauty and fashion with an emphasis on how these trends filter into cutting, barbering, styling and colouring.” Lorenzo Mortellaro, director, MOVA salon
E d u c at i o n
To go back to the classics “Everyone wants to be creative, but it’s the classic cuts that you’ll need for the salon floor. That’s what most customers want and that’s what makes the money to fund the creative side of things. People never want to go back to basics, but they really need to hone the classic cuts and skills.” Antony Licata, UK creative director, Mahogany
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To think about the boys “We have specialists in each service area in all of our six salons and next year I want to concentrate on building the stylists’ barbering skills, as our male clientele is growing and men’s hair is an area that needs to be explored.” Sally Montague, owner, Sally Montague Hair Group
Better customer care “Customer service is such an important aspect of the industry. We need to make sure clients are better looked after. These days everybody wants to feel they’re getting value for money; it doesn’t matter how good the cut and colour if a client doesn’t feel the experience is good.” Ian Florey, training director, Karine Jackson Hair & Beauty
MORE INSIDE See our male grooming feature on page 104
7%
95%
More colour expertise
To build better columns
“Last year we invested in sending three technicians on the L’Oréal Professionnel Colour Specialist Degree course. The motivation and confidence that has come with that has made a positive impact on the business, so we will be looking to offer the same level of opportunity to the team in 2015.” Alan Edwards, owner, Alan Edwards salons
“Salons want business help and guidance as opposed to creative advice. This often opens their eyes to the side of the business they don’t always think about – the side that managers are keen for their staff and team to engage with to really drive the whole company forward.” Olivia Benson, manager, HOB Academy
of salons have a structured training programme in place
of a salon budget is, on average, dedicated to training
of salons use both the salon and external venues for training their staff
65%
of salons hold one training session a week
95%
of salons receive training from their product suppliers
66%
of salons have used online training resources
95%
of salons have at least one member of staff working towards a NVQ qualification
Source: Creative HEAD reader panel
76%
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“A lot of stylists fear doing ‘hair-up’ in the salon, so it would be a good idea to send staff on a course focused on up-do styling – ideally one that’s both relaxed and inspiring.” Stephanie Hayes, session stylist and salon manager, Matthew Curtis Hair Design
How do you measure up?
Creative Head
A little lift
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Aveda Benchmark for Success Alan Howard has unveiled a superstore in Stockport with two academies and a 100-seat theatre. Find out more about its education programme by emailing info@alanhoward.co.uk
Alan Howard and Sexy Hair 5-Point Glam Styling Workshop This hands-on workshop is ideal for those who want to perfect their hair-up skills. There’s no need to bring your own model, but you will need to bring your own kit to create the up-dos. Need to know: The course costs £80+VAT. To book, call 0161 477 2234
An advanced two-day programme designed for salon owners and managers wanting to increase productivity. Taught by Mike McLeod, who owns several successful Aveda salons, this course will show standards that can be used to set salon goals and measure productivity. Need to know: The course takes place in London on 23 February 2015, priced £445. To book, call 0870 428 6382
Book it. Learn it.
Earn from it. Here’s some of the best education available for your staff for 2015
The ghd styling graduate programme
Balmain Hair Couture Superfast Extensions Balmain is offering in-salon training as part of a special offer of two extensions package. Salons can choose from Superfast Education Offer One, priced £795 (but normally £1931.60); or Superfast Education Offer Two, priced £495 (but normally £1468.85). Need to know: Call 0800 7810936
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Cloud Nine Salon Sessions Designed to teach the latest trends, styling tips and techniques, Sessions can last a full or half day and be directed to salons or groups. The focus of each session will be determined by the cyclical trends of the season. Need to know: The three-hour sessions are priced at £250+VAT. For more information, call 0845 026 7121
For intermediate stylists looking to expand their skills, this course gives expert guidance from ghd ambassadors and guest artists over 11 seminars during the year, allowing you to become a fullyqualified styling graduate. Need to know: Available at the ghd London studio, from March 2015, it’s priced £1800+VAT. To book, email seminars@ghdhair.com
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#KnowledgeIsPower
L’Oréal Professionnel ONE with the Charles Worthington Art Team Developed by Charles Worthington Art Team, the ONE collection demonstrates new techniques and includes a demonstration and workshop. Need to know: This course is in February 2015 and priced £229. Call 0800 0283448 after 4 November 2014
Matrix Cutting Mastery Powered by Craft This three-day intensive course, taught by Paul Falltrick and Ross Taylor, is designed to help you become a master of cutting. It will run in London, Manchester, Middlesbrough and Aberdeen. Dates to be confirmed. Need to know: Call 020 8762 4561 or email matrixeducation@uk.loreal.com
PHAB Salon toolkits Your team won’t need to leave the salon to improve their knowledge if you use these handy online videos, which cost just 80 pence each. There are more than 30 episodes, ranging from retail sales and key performance areas to price lists. Need to know: To find out more, visit vimeo.com/ondemand/salontoolkit
SAKS Simply Barber This one-day foundation in men’s hair showcases classic disciplines as well as the latest trends. Topics include: creating square masculine shapes, scissor-overcomb and clipper work. The minimum entry requirement is NVQ 2. Need to know: The course takes place on 25 February 2015 in Darlington, and 2 March 2015 in London. Call 020 7379 3563
Schwarzkopf Professional ASK Education Platform This brand new programme provides unlimited online access to education and covers all aspects of the business, from consultation, to creativity, essential looks and vital skills. Need to know: To find out more, visit schwarzkopfprofessional.com
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Salon I-Deas by JOICO An innovation to help stylists develop consumer-focused creativity. This course features four new commercial cutting and colouring techniques, each designed with suitability, versatility and adaptability in mind so they can easily be applied to daily salon work. Need to know: To book, call 0845 071 2326 or visit salon-ideas.com
Unite Paramount Business 1 & 2 Discover how to create the ultimate salon business with Unite. In Business 1 you’ll learn how to build a brand and make your salon as robust as it can be, while 2 will take the learning to the next level. Need to know: For more details, call 0845 0340770 or visit unitehair.co.uk
TIGI Fundamental Cutting
Westrow academy education
An one-day starter course designed to give stylists a better understanding of fundamental cuts. It includes a demonstration in the morning followed by a workshop using head blocks. Need to know: Priced £250, the course runs on 9 April, 17 August and 7 October 2015. Call 0844 800 9121
The four-storey Westrow Academy can house 240 students and boasts a full working salon space, three creative studios and two theory and key skills studios. It offers courses on barbering, hairdressing and business management. Need to know: Call 0113 397 9400 or email info@westrowacademy.com
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E D U C AT I O N
The next step
With the launch of its new flagship store and education facility in Stockport, Alan Howard is taking hairdressing education to a whole new level ALAN HOWARD KNOWS how important education is to the hairdresser if they are to continue to grow and be successful, which is why Alan Howard’s passionate team of educators delivers a wide range of courses to inspire and excite hairdressers of all levels. In fact, the company is so committed to stylists’ education, it’s just launched a brand new flagship store in Stockport with an all-new training facility. With excellent transport links to the entire country, it offers delegates a chance to immerse themselves in a state-of-the-art training facility that includes a 20-station hairdressing training room, a dedicated beauty therapy training room and a 100-seat auditorium that can host everything from creative shows and demonstrations to business seminars and other larger scale events. And when they’re not in class, delegates can relax, unwind and socialise in the facility’s ‘chill out’ area. What’s more, whether attendees are on a Fudge, Joico, Matrix, Sexy Hair or any other branded course, the whole building can be set up to reflect that brand’s ethos with the support of mood lighting, TV screens and digital signage. While this facility is a real show-stopper and well worth the trip to Greater Manchester, Alan Howard also offers
education nationwide through its network of 19 training suites and its bespoke in-salon education. The brand is delivering a variety of hairdressing courses right up to the end of the year and, as the year draws to a close, the brand will be preparing its schedule for 2015. So keep your eyes peeled as Alan Howard gears up to launch more courses and events than ever before.
EDUCATION FOR ALL
Alan Howard is offering a select number of courses for free as part of its commitment to developing hairdressers at all levels. With events to be scheduled throughout 2015, Alan Howard hopes to reach as many hairdressers as possible through its offering of free courses, which will range from Business Coaching Seminars led by David Drew to creative and technical hands-on courses in cutting and colouring. Places will be on a first come first served basis, but if the concept works as well as Alan Howard hopes, it will roll out more events in more venues to help support hairdressers on their professional and creative career journey.
To request an education brochure, call 0161 968 4040 or email info@alanhoward.co.uk
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Dates for your diary
get yourself on one of Alan Howard’s incredible educational courses while you still can. Here’s our pick of what’s on offer course Fudge Trend Cut & Colour Creative Long Hair Course L’Oréal Colour Refresher Total Barbering Joico Trend Cut and Colour Course Sexy Hair Bombshell Haircutting Collection Workshop Sexy Hair 5 Point Glam Styling Workshop
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Date Location 6 October Sheffield 14 October Warrington 21 October Wolverhampton 27 October Wigan 10 November Bolton 17 November Leeds 1 December Leeds
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Hair: Headmasters Pro Artistic Team. Make-up: Melanie Davies. Styling: Laura Hinton. Photography: James Kemmenoe
REDCHURCH STREET Tell me more: A strong, edgy look that’s not for the faint of heart Who does it suit? Works on most face shapes except long. You’ll need a uniformly shaped head, especially where it’s clipped close Who’s it for? Students and the super-hip, where anything goes
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IN ASSOCIATION WITH
MEN
MALE GROOMING THE UNTAPPED GOLDMINE TERRIFIED BY TAPERING? CONCERNED BY CLIPPERS? SALON 3•6•5’S KEN WEST EXPLAINS WHY NOW IS THE TIME TO GET ONBOARD WITH GROOMING – WHILE WE SHOWCASE THE COLLABORATION BETWEEN MITCH AND HEADMASTERS
IT’S SIMPLE – I consider grooming to be one of the most untapped areas in our industry. Men’s hairdressing, and specifically barbering (I feel there is a difference), has always been seen as the less creative or profitable side of our industry. As nature created a fairly large proportion of the population male, I have never really understood this. There has always been a belief that men want a walk-in only, low price, no luxury service, but this is not the case. Today’s man is extremely image-focused and is happy to pay for quality services and products. For years unisex salons have catered for men, but with stylists that were usually trained in ladies hairdressing and have adapted their skills to male clients. What we’re seeing now is a totally new market requiring totally different skills that are finally being recognised as both creative and fashionable. Unfortunately, these skills have been dropped from most salon training programmes. Clipper work, scissor-over-comb work, fading and tapering are all skills that terrify most stylists, let alone razor work and shaving. ‘I don’t do men’ is an expression I have heard hundreds of times from young stylists who are limiting their potential by being frightened to learn new skills. What we are seeing now is the rise of amazing, exciting new barbershops full of talented young barbers who are benefiting from modern men wanting to look different. They want to be immaculately groomed, a beard is now a fashion statement
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and not just a consequence of laziness. But how can you benefit from this market? I have five top tips for you. 1: Master your equipment: clippers are a fabulous tool, and that is all they are – a tool for cutting hair precisely and not just a machine for doing a ‘number one’ all over. The challenge with clippers is that they show no mercy, mistakes can be hard to correct and that’s why stylists are scared of them. 2: Understand head shapes and hairlines on a man. They can be very different, especially around the ears and temples. 3: Practise, practise, practise: scissor-over-comb is all about precision and some men will demand scissor-over-comb work. They prefer the slight softness of the shape when compared to the millimetre perfection of a clipper. Scissorover-comb work is also vital for blending. 4: Create the right environment. This doesn’t mean that you have to have a separate barbershop. It can be a small area in the salon with equipment and products for men. 5: Overcome the mindset that all men buy on price. Just like women, some do but just as many don’t. Also men like advice on products, and will buy them just as women do. They love to try different products to achieve different textures and results. But I have sat in many barbers where the products used are never even described to the client. And finally, remember this – men visit the salon more, are just as loyal, will pay just as much for your time and will tip more than many female clients. What’s not to love?
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The show: Christopher Raeburn Marc Trinder and the Charles Worthington Salons Artistic Team played on the martial trend with two looks – the Military Crop and the Military Grad, cropped to the hairline to achieve a super-tight graduation, and blended into the longer existing lengths on top.
The show: Christopher Shannon This was the show where the boys rocked The Bjork – think the Icelandic songstress with a dollop of Gwen Stefani and The Prodigy. You can always rely on John Vial for Fudge to pull out a real showstopper!
Walk on the wild side
From Greek gods to surfer boys, see what was hot on the men’s catwalks in London and Milan for S/S15
The show: A. Sauvage Johnnie Sapong, using More Inside by Davines, sent models down the runways sporting a multitude of new season hair looks, from grown-out ruffled Mod mops and short and sharp dos to slicked-back shine.
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The show: Belstaff Motorcycle couture was the inspiration for GO 24•7 session stylist Jan Przemyk in Milan, with perfectly undone masculine helmet hair, all textured, gritty and worn-in. “Think post-road trip, lived in textures,” he said – we love!
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#Men The show: YMC The designs combined ’60s surf with ’90s minimalism, with Josh Gibson, Sassoon team leader, creating effortless and natural texture through the hair to exude the feeling of easy, natural and carefree styling.
The show: Cmmn SWDN It was a ‘European surfer boy’ look on the catwalk here, as Alexander Soltermann for Structure created a worn-in, textured look inspired by Scandinavian style.
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The show: KTZ It all went a bit Greek, with Nick Irwin for TIGI taking his inspiration from the Ancient Greek vases. The look was held together with a leather band tied around the head and knotted at the back.
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Is your
salon ready to become a
Man zone?
Drive your business to new levels of success with products tailored to the needs of today’s well-groomed males. MITCH is the man you’ve been waiting for Create a MANuscript Talk about turbo power, extreme hold and definition to excite and entice male clients. Men will never stop to ask for directions or for fashion advice, but they are open to new knowledge.
Offer a Men-U Tailor your service offering to appeal to male clients by creating a Men-U just for them. Offer free neck trims, upgrade haircuts to include a classic wet shave or express colour service.
Find a muse Take a look around the local men’s fashion boutiques, and study the language used in men’s style bibles such as Esquire. Immerse yourself in services and retail environments aimed at men to see how they engage their customers.
Groom with a view Get the inside track on male grooming techniques and gain a full understanding of the MITCH range from Paul Mitchell global artistic director, Robert Cromeans – see it on the MITCH DVD included in all first orders.
“Our MITCH bar has taken the male grooming experience to another level. It has enabled us to introduce specialist grooming services, creating a substantial increase in revenue in styling services and take home” David Cayliss, Gershwins Hairdressing, Newton Abbot
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*Marketwire **WGSN ***Mintel
MITCH co-owner, Angus Mitchell
Male consumers worldwide spend £37 billion a year on grooming,* yet 56 per cent of men are too embarrassed to ask for tips and say that not knowing how to style their hair is their second biggest grooming problem.** This means you are in a prime position to become a one-stop shop for guidance in all things grooming. And who better to help you snare that male client than the number one salon brand purchased by men in the US,*** Paul Mitchell. MITCH is Paul Mitchell’s product collection just for men – it represents the man every guy wants to be. With just a few small changes to your salon and approach to client retention, you can turn men into loyal fans:
Creative Head
18/9/14 13:56:51
THE PRODUCTS BEHIND MITCH DOUBLE HITTER
HEAVY HITTER
The sulphate-free, two-in-one shampoo and conditioner will appeal to all men who value time, leaving hair full and healthy looking.
Men can wash away product build-up as this shampoo with cedar and agave scent invigorates and deep cleans without stripping natural oils.
REFORMER
CLEAN CUT
For style with staying power, give clients this matte finish texturiser. The pliable putty provides gritty and modern texture and bulks up thin hair.
For day-to-day style, this semimatte styling cream with medium hold is the answer. It creates clean, no-fuss looks with a natural finish.
BARBER’S CLASSIC
CONSTRUCTION PASTE
Clients can tame curls and waves with this highshine pomade with moderate hold. It works through hair quickly and is great for classic styles.
This elastic hold styler is perfect for the chap that likes a bit of mess but still needs a little definition, providing a flexible, webby texture.
HARDWIRED
STEADY GRIP
Let them have fun with this maximum hold spiking glue – a must-have for extreme hair. It distributes easily and delivers superior hold.
This natural shine gel with firm hold shapes any style. The alcohol-free formula fights flaking and drying while making hair look and feel thicker.
WIN Want to win the entire Mitch range? Head online to creativeheadmag.com
Make your salon male-friendly with MITCH. For more details, call 0845 659 0011 or visit paul-mitchell.co.uk/mitch CREATIVE HEAD
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WHAT A MAN WANTS
FROM BRANDING TO BARBER TRAINING, THE EXPERTS TELL US HOW TO ENSURE YOUR GUYS LEAVE GROOMED AND GRINNING “Offer a speed service, so busy professionals can get an amazing cut in about half an hour, but also offer a little escape to a retro-cool and manly space! Highlight your service as luxury: men want to look sharp, impress their friends, partners, work colleagues and look top dog. A skilled barber’s cut can help them achieve this. Also, create an identity – new male clients are more likely to come if it’s a swish place with male stuff and staff.” BARRIE STEPHEN, BARRIE STEPHEN HAIR
ARLINGTON AVENUE Tell me more: Classic finger-length cut with
a slightly preppy edge Who does it suit? Men with soft features, as it creates a strong framework for the face Who’s it for? It’s a youthful look, so avoid if clients want to be seen as more mature
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“Social media is a powerful tool and having a good photographer to show off images to your clients and for other people to see your work is key. You must put yourself out there, pump out as much of your best photography, post regularly and let people know what you’re doing. Target audiences but don’t overdo it – successful people don’t spam!” SHERIFF MEHMET, ENVY BARBERS
CREATIVE HEAD
18/9/14 13:54:12
“Your salon’s design needs to be welcoming to walk into and tailored to the male client. Keep the walkways and sides clear of unnecessary clutter so as to be clean on the eye is essential in providing an inviting environment. The entrance to the salon should offer no barriers, such as a reception desk cutting you off from the salon. It’s important that the client is able to walk right in and feel the salon’s atmosphere straight away.”
ANDREW CANNON, RUFFIANS
ADAM CARVIN, HOB MAN
The Refinery, Harrods
“Men really have started to show an interest in staying young-looking which, in turn, has created demand for the growing number of skin and haircare ranges, specifically for males. The media now concentrates much more on the male market, including celebrity endorsement, which has contributed to the demand and awareness of the market.” MATT STARK, STARK STYLE AT THE REFINERY, HARRODS
“It is important for all staff to receive up-to-date training. Have regular training sessions so that staff are familiar with the latest collections, and the techniques required achieving the look. This ensures that clients are getting the most up to date styles and don’t feel that their stylist is becoming complacent with their look.”
Barrie Stephen
Ruffians, London
“Get inside your client’s mind. You need to think like a male customer. How does he want to be welcomed? What does he want while he waits? What music does he want in the salon? To understand all of these points you need to find out what he does outside of the salon, the pubs he goes to, the industry he works in, the car he drives, whether he’s married and has kids. When you understand his mentality you can start to create an environment which he enjoys and allows him to relax.”
Barrie Stephen
Ruffians, Edinburgh
#Men
DANIEL SWEENY, MR. RIZZO GROOMING CREATIVE HEAD
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#Men “As a hairdressing business, no-one understands the clients quite like you. Appreciating the need to be different and having the vision to create something truly original comes as second nature, so having a salon furniture partner that shares your passion is paramount. One example is your salon’s chairs; men tend to enjoy the experience of sitting in a traditional barber chair as they are not only visually reassuring symbols of quality barbering but they also deliver robust quality.” Andre Dupratt, Takara Belmont
“Although men deny it, they love to be pampered! Therefore, it is important to offer extra services to make the male customers experience extra special. Partner with a local coffee shop to offer customers the chance to satisfy those hunger pangs if they have not had time for breakfast, lunch, dinner or even if they simply want a quick snack.” Rory Sher, Michelle Griffin Male Grooming Room
“Men these days want the whole package. They are also more inclined to impulse purchase in the salon, which is why they are a retailer’s dream. Knowledge is king, so if you are going to offer products and services in the salon, make sure you are an expert – your male clients like to know they are in safe hands.” Leanne Brown, Westrow
Lexington Street Tell me more: A long length cut with structure to keep it masculine Who does it suit? Chiselled, defined faces Who’s it for? Creative types
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“Customers have a lot of confidence in their hairdressers – they talk about their kids, work, life. The barber is the perfect person to help when they see they are losing hair. Most of the time it’s a sensitive subject, but because of the good relationship between a hairdresser and their client, they are in the right position to make the subject less taboo, to talk about it.” Christian Hue, hair sculptor
Creative Head
18/9/14 13:55:13
The natural inspiration Take your clients to the haven of relaxation and tranquility you’ve always promised
Swash
Living
Eclair
Square
Frame
Eye
Epiphany - a new collection created using shapes, textures and colours inspired by elements of nature. 4 styling chairs and 3 shampoo stations designed and crafted in Italy with the hallmark of quality and refinement that defines Takara Belmont.
#tbuk www.takarahairdressing.co.uk TAKARA BELMONT HEAD OFFICE / LONDON SHOWROOM Belmont House, One St. Andrews Way, Bow, London E3 3PA T.+44 (0)20 7515 0333 E: hairdressing@takara.co.uk
Elegance
#Men
WATCH IT See Ky talk about grooming exclusively at The Coterie on 20 October
TWENTIETH CENTURY BOY
THIS SPITALFIELDS TEDDY BOY ROCKS IT LIKE IT’S 1959! PERCY & REED’S KY WILSON ON THE IMPORTANCE OF GROOMING WHAT’S YOUR OWN STYLE? My style that gets the most attention is the ‘teddy boy’, slicked up with pomade with my pocket comb in hand.
WHAT DO YOU LOVE ABOUT BARBERING? I absolutely love the history, the old barbering tools and the culture that’s making a return; where guys come in for a beer and a chat, not just for a trim.
HOW IMPORTANT IS IT FOR YOU TO LOOK GOOD WHEN DEALING WITH MALE CLIENTS? I’m now ambassador for American grooming brand JS Sloane so I have to look good! As well as being full of knowledge, it’s really important to take on certain looks and trends yourself. It inspires male clientele and reinforces confidence that you know what you’re doing.
HAVE YOU WORKED ON MEN’S FASHION SHOWS? I’ve assisted on many men’s collections around Europe and I get my creativity with the fast turnarounds that naturally happen back stage. When assisting Anthony Turner in Paris for Kenzo a few seasons ago it was inspired by a ‘teddy boy’ look but in a modern way – I loved that!
WHAT DO GUYS WORRY ABOUT? Hair weight thinning, hairlines and head shapes, the corner sides bulking out, styling and home maintenance. Once the client’s problem areas and lifestyle are thoroughly covered, it’s straight down to business.
TELL US ABOUT YOUR CLIPPER BLADE NECKLACE… My necklace is a sign of my trade. Just the other day a fellow barber stopped me on the bus as they recognised me from Instagram because of it. I’m currently working on a project about it; so watch this space!
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CREATIVE HEAD
18/9/14 13:55:49
There is a better way to cover up hair loss
BEFORE
AFTER
Hair Sculptor gives men and women a fuller head of hair in an instant. The natural Hair Sculptor hair building fibers adhere to thinning hair and, once fixed with the Hair Sculptor fixing spray, are resistant to wind, rain and sweat. www.hair-sculptor.com Advert_KAT_A4_EN.indd 1
10/09/2014 16:40:38
Pascha Gentlemen’s Grooming
Man attraction When Pascha Gentlemen’s Grooming underwent a major rennovation, the team wanted to partner with a brand that understood them – that brand was MITCH
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Creative Head
18/9/14 13:58:28
Proving that style isn’t born, it’s groomed, Pascha Gentlemen’s Grooming has been MITCHed to the max, and with fantastic results. The Cheshire-based barber has five styling stations and seven team members and provides high-end grooming services in a guy-friendly environment. It offers male clients more than just a great cut and style; it enhances their clients’ time with them by providing hot towel shaves, facials, manicures, pedicures and hair removal services. Here, co-owner Tansel Ozpelit explains why Pascha chose to partner with MITCH.
Creative HEAD: What made you decide to use MITCH? Tansel Ozpelit: We’ve been dedicated to the Paul Mitchell brand for more than a decade, so we were determined to continue our love affair with these amazing products in our latest venture. The launch of MITCH coincided with the opening of our male grooming emporium in Alderley Edge. This was perfect timing as it gave us the opportunity to be the sole MITCH stockist in the area. CH: What appealed to you about the MITCH brand? TO: The excellent quality MITCH offers with user-friendly products and stylish, masculine packaging has proven to be the perfect combination to introduce into our high-end grooming salon. CH: How have you found working with MITCH? TO: Ordering is flexible and you get exceptional support from the dedicated sales team, as well as from the educational and product advice teams. Not only that, the modern and stylish display combinations make MITCH an excellent product choice for our business. CH: What’s the feedback from clients regarding MITCH? TO: MITCH has proven to be extremely popular with our cllients, affording us outstanding retail success and very profitable returns.
If you think MITCH could be right for your business, call 0845 659 0011 or visit paul-mitchell.co.uk/mitch Creative Head
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AD1062 Creative Head MITCH DPS 3
04/09/2014 11:56
AD1062 Creative Head MITCH DPS 4
04/09/2014 11:56
Goldwell adds to men-only range
IN SAL SI ON DE R
Goldwell has unveiled six men-only products as part of the relaunch of Dualsenses Men care and styling line, ensuring men look their best every day. The Hair & Body Shampoo nurtures normal hair, while the Thickening Shampoo is ideal for thinning hair and the new Anti-Dandruff Shampoo cleanses hair and scalp while fighting dandruff, dry scalp and flaking. The three styling products – gel, paste and a new wax – offer a range of options for your male clientele. But the new products aren’t the only update to the range; the packaging has been improved for a bolder, more masculine appeal. From perfect care to styling, the highperforming Dualsenses Men products offer strong, healthy-looking hair with the benefits of simplicity, effectiveness and speed. For more information about new colour and styling services for men, speak to your Goldwell sales consultant or call 01323 432100
In the know
Keep up with all the latest happenings from Goldwell and KMS California
Back & better than ever
120-127_Salon Insider 2
Congratulations to Anna Mather Colour Specialist, Hair & Beauty, which has reopened its doors following a fire on 15 January this year. Salon owner Anna Mather launched a temporary salon in an abandoned former pub and, after six months, Anna was able to refit the salon and reopen. The East Lothian-based salon is now busier than ever and has recruited two new team members thanks to the support of the community and its partner brands, Goldwell and KMS California. Anna said: “We are so grateful to be back in our salon. The refit is stunning and life is better than ever. We feel very lucky.”
18/9/14 14:01:23
IN SAL SI ON DE R
Take me home Get beautiful results with the new Goldwell Dualsenses Refining Silver Shampoo for grey, white and blonde hair. The SilverChromaComplex technology, along with lavender, neutralises yellow tones and adds superb shine.
grey to gorgeous
“My clients don’t want to hear ‘great colour’, they want to hear ‘wow, you look youthful and refreshed’” John Simpson, Goldwell global master North America
Two Goldwell masters reveal what their grey-haired clients are looking for when it comes to their colour…
“It’s all about embracing grey rather than just covering it” Lisa Whiteman, Goldwell global master UK
120-127_Salon Insider 3
18/9/14 14:02:00
Turn grey into gorgeous with Goldwell’s new Grey Service collection – created for your most important salon clients
*Kao 2014, n=151 Stylists in US and Germany, independent market research institute.
:
Silver linings Can you guess the number one reason why women start visiting the salon to get their colour done? It’s not for the latest fashion colours and it’s not to get the temporary pastel shades. It’s grey.* From clients that want to keep a more natural colour to those who desire a completely new hue, grey is as diverse as your clients. The new Goldwell Grey Service collection lets stylists prove to the client that there is only one destination to get individual and gorgeous grey – a salon.
HUGE BUSINESS POTENTIAL
MAKE A DIFFERENCE
WIN ADDITIONAL BUSINESS
Grey is the number one reason why women go to a salon for a colour service*
Only an expert can fully master the true diversity of grey services
Convince home colour consumers to visit your salon for the results they covet
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18/9/14 14:02:27
IN SAL SI ON DE R
“Now I can get lifeaffirming colour full of reflections with reliable grey coverage in one step” Lisa Whiteman, Goldwell global master UK
120-127_Salon Insider 5
18/9/14 14:02:53
Get it covered Whatever look your grey-haired clients want, Goldwell has it covered with six new services that allow salons and stylists to promote their grey expertise
Back to Natural service
Grey Beautifying service
Dimensional Blonde service
Natural tones with a multidimensional wood-grain effect created using a slicing and weaving technique.
Enhance and enliven natural grey with soft reflections and luxurious shine. A micro-weave technique delivers multi-dimensional shine.
Natural grey coverage created using a freehand technique for multi-dimensional reflections.
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18/9/14 14:03:29
IN SAL SI ON DE R
*Kao 2014, n=151 Stylists in US and Germany, independent market research institute. **Kao 2014, n=97 Goldwell stylists in US and Germany, independent market research institute.
Making grey gorgeous Vibrant colour and multireflections are now possible thanks to innovative @Elumenated technology, available in Topchic Naturals and Colorance Cover Plus. This technology offers absolutely reliable coverage on 100 per cent grey hair with Topchic and 75 per cent grey hair with Colorance, as well as multi-shine reflections – so no mixing is required.
Eight out of 10 stylists are amazed by the shine* that the new @Elumenated Technology achieves and eight out of 10 Goldwell stylists are convinced of the brilliant colour results**
Fashion Red service
Grey Camouflage service
Pixelation service
Fashionable red with a lively spectrum of colour combinations created using a back-to-back technique.
This is not a covered look – camouflage partial grey areas for this natural grey service. Best for clients with up to 50 per cent grey hair, with new grey blending.
Create amazing effects by shadowing the interior hair without giving your male client a lowlighted look. Best for clients with more than 50 per cent grey hair.
120-127_Salon Insider 7
18/9/14 14:03:56
Curls just want Your curly haired clients can now experience curl perfection with the CURLUP range from KMS California
Curls, with all their spring-like bounce and glorious movement, are in. Did they ever really go out of style? We don’t think so and neither does KMS California, which is why its CURLUP range is sure to be a massive hit among your curly haired clients. It’s time to meet the perfect pair for achieving curl perfection... CURLUP leave in conditioner. This daily lightweight conditioner is designed to moisturise curly hair without weighing it down, creating the perfect styling foundation for a totally curl-icious look. Applied to towel-dried hair, it can be used underneath styling products to improve manageability and add moisture, as well as reducing frizz. Whether your client has natural curls or tousled waves, they can embrace their daily look with this stylestarting leave-in conditioner. CURLUP perfecting lotion. Designed to enhance and define curls, this perfecting lotion will keep your client’s spirals soft and smooth in even high humidity. This little lotion also features pressure activation – a result of polymer technology – which instantly refreshes the style when using your hands, enabling your clients’ curls to bounce back to life and remain flexible for up to 72 hours. Say farewell to stiff and crunchy curls for good!
120-127_Salon Insider 8
18/9/14 14:04:20
IN SAL SI ON DE R
to have fun Take a closer look h y and Karly Whittaker from Sara
Abb We went behind the scenes as Tube product video for CURLUP You new the ed film ns salo ge Hod don warehouse venue in North Lon 8am The prep team arrive at the and get the set ready for filming. e-up, on set. The model goes into mak 9.30am Abby and Karly arrive options. while the team discuss styling video a natural and friendly tone, the re ensu To ins. 10am Filming beg era cam on live hair el’s mod style the is unscripted. Abby and Karly go. they as step each lain exp and k for lunch. 1pm The team take take a brea almost complete. is look l fina 2.30pm The model’s day are filmed. 4pm The final model shots of the will now be turned into a threeing 5pm It’s a wrap! A full day of film a few days. minute YouTube video in just Watch it! See the behind the scenes film for yourself at creativeheadmag.com
become KMS California stockist, speak to your salesplease consultant 01323 432100 To find out To more aboutaCURLUP or to become a KMS salon stockist speakortocall your KMS Consultant, call 01323 432100, or visit
120-127_Salon Insider 9
18/9/14 14:04:51
Classified
BOOKMARKS!
Tired of surfing the net to find what you need? Here’s a nifty directory of websites that are worth bookmarking for future reference layeredonline.com
Layered is the new consumer site from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen. Update your directory listing now!
wella.com
COSHH
For help with
Risk Assessment
in Salons
The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:
The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE
Keep up-to-date with all the latest happenings from the TrendVision competition. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.
lorealprofessionnel.co.uk
The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of looks, get detailed information on products or update yourself on the latest trends.
schwarzkopfprofessional.co.uk
Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the
hairdressing world.
To advertise on these pages call
DAVID HAMMOND
on 020 8467 8884 or email
david@headmag.co.uk
“It’s simply the best hairdryer I’ve ever had” Angelo Seminara Three times winner of British Hairdresser of the Year Award.
Available exclusively from
www.salonsdirect.com Model shown: 3900 Titanium Edition (Code 88419) - £69.95
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18/9/14 14:17:38
HELPING YOU RUN
A SUCCESFUL BUSINESS • BOOST YOUR PROFITAB ILIT Y unlock a wealth of resources to help
• AVOI D COSTLY M ISTA
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RELISH THE RUSH
HAVE YOU PREPARED YOUR TEAM FOR CHRISTMAS? LOOP HR’S IAN EGERTON SHARES A PLAN OF ACTION FOR A STELLAR SEASON DECEMBER IS likely to be your best trading month of the year, with the most condensed volume of trade around the run-up to Christmas. Preparing in advance for a successful season can be well worth the effort. Besides your normal stuff there are four key things to consider when planning for successful Christmas trade. First are your opening hours – will you extend them? Choose the best hours for your clients, prepare your staff rotas well in advance to avoid last-minute holiday requests and to maximise cover. Then promote your extended opening hours to existing clients and externally to attract new clients. Then there’s stock – professional and retail. Will you buy-in special gift packages? Offering seasonal promotions can stimulate interest in your normal retail offerings. Think about an open house or Christmas party event to launch your gift sets and products. Ensure each team member knows the product offerings and the prices before the event! Third up are sales forecasts. With such high expectation of strong sales it’s good to set clear goals for your business, and it’s a great time to promote specialist services. Consider gift vouchers; presented correctly and given the right promotion you could pre-sell hundreds or thousands of pounds-worth of vouchers. Now, assuming you make all of this effort, it would be mad to not shout about it! Set your marketing strategy and focus on the different elements – internal marketing to existing clients and external to the local community for new clients, using items such as Christmas cards (with return vouchers for January/ February); social media and the most influential of all, word of mouth. But is it worth all of the effort? Absolutely! Salons that deliberately focus on their seasonal trade and plan can increase sales in December as well as January and February using linked promotions and client incentives. It’s starting to look a lot like Christmas… Ian Egerton is a salon owner and founder of ICO Management Services and LoopHR.com
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CREATIVE HEAD
18/9/14 14:19:07
Introducing a bold new palette of vibrant shades. Get creative with these incredible intermixable colours.
• Apply directly from tube, no developer required • Use with Deepshine Hydrate Conditioner to create pastel shades • Lasts up to 20 shampoos • Ammonia-free ®
“
All the colours in Direct are intense. They make my life easier when creating fashion styles as the colours can be intermixed and softened for a bespoke look. Quick, easy to use and instant results that give my clients a splash of colour. Katie Mulcahy, Creative Colour Expert
”
Available exclusively at
For further information visit
www.salon-services.com
BAB00071_DeepshineDirect_285x220.indd 1
15/09/2014 17:02
1
THE # SELLING SALON BRAND FOR
* source: Global value share data. Kline & Company 2009 – 2012. **Global Hair Consumer Segmentation survey, made among 400 consumers.
THICKER, FULLER LOOKING HAIR*
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77%
OF USERS WILL NOT SWITCH TO ANOTHER BRAND**
Start your Journey to Confidence at nioxin.co.uk
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