Creative HEAD September 2017

£4.50 SEPTEMBER 2017

In print•online•everywhere!

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RISE OF THE BLONDE THE POWER OF PLATINUM… AND CARAMEL… AND HONEY…

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THE POWER OF BLONDE WHEN IT COMES TO HAIR COLOUR SERVICES, BLONDES HOLD THE POWER. NOW YOU CAN SERVE AND PROTECT YOUR BLONDE CLIENTS WITH THE LATEST INNOVATION FROM REVLON PROFESSIONAL

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OF WOMEN WHO CHANGE THEIR NATURAL HAIR COLOUR CHOOSE TO GO BLONDE*

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*Kantar World Panel 2014 survey of 2,123 women in France, Germany, Italy and United Kingdom

43%

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CR EATIV E HE AD AD VE RT OR IAL

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IN PURSUIT OF POWER YOU WANT THE POWER TO GROW YOUR COLOUR BUSINESS; SHE WANTS THE POWER TO BE THE BEST BLONDE SHE CAN POSSIBLY BE. MAKE IT HAPPEN WITH BLONDERFUL BY REVLON PROFESSIONAL DID YOU KNOW that more and more women in high-level jobs are blonde? In fact almost half of all female chief executives in the US are blonde. They may be stereotyped as being ‘bimbos’, but the fact of the matter is more women in positions of power are blonde.

Blondes also spend the most time and money in salons and expect the best.

Now you can give them the power to be the best blonde they can possibly be with Blonderful by Revlon Professional. Blonderful is Revlon Professional’s first range of lightening products that incorporates PLEXFORCE Inside. Unlike other additives, this technology is incorporated into the formulas, making the service more reliable and comfortable for the hairdresser. As PLEXFORCE Inside is already added into the lightening products, it means there’s no time-consuming extra steps. You simply carry out your normal lightening service with the knowledge that you’re helping to maintain the hair’s structural bonds, reducing breakage and leaving the hair looking healthy.

But the best thing about Blonderful? You’re giving your clients the power to choose a premium service, enabling you to charge more and build client loyalty.

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E Inside is A new technology, PLEXFORC inside. the from hair designed to protect acid leic ma of n Featuring a combinatio the tes etra and a conditioner that pen the in hair fibre to protect and mainta RCE hair’s structural bonds, PLEXFO Inside helps hair to retain its original physical characteristics.

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LIFE IS BLONDERFUL

HOW DOES HAVING MORE COLOUR CLIENTS SOUND? WHAT ABOUT BEING ABLE TO CHARGE MORE FOR A SERVICE? REVLON PROFESSIONAL HAS THE ANSWER

STEP 1 BLONDERFUL BLEACHING POWDER • Includes PLEXFORCE Inside to help protect and preserve the hair’s structure • Can lighten up to seven levels or eight levels with optimal neutralisation, depending on your powder choice • It’s 750g, which means more product for more services • Mix with the Revlon Professional Creme Peroxide oxidisers

STEP 2 BLONDERFUL BONDING DEFENDER • A post-lightening protective treatment formulated to seal the cuticle • Include PLEXFORCE Inside to help protect and preserve the hair’s structure • Interacts with post-colour shampoo to create a protective layer that helps hair to return to its natural state • Apply on damp hair after rinsing the bleaching mix and before shampooing

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• This take-home product complements the Blonderful lightening service and the Bond Defender pre-treatment service

CR EATIV E HE AD AD VE RT OR IAL

STEP 3 BLONDERFUL BOND MAINTAINER

• Includes PLEXFORCE Inside to help protect and preserve the hair’s structure between Blonderful lightening services

THAT’S NOT ALL, THE BLONDERFUL RANGE ALSO INCLUDES TONING AND LIGHTENING PRODUCTS THAT CAN BE CARRIED OUT IN ONLY FIVE MINUTES…

BLONDERFUL 5’ SOFT LIGHTENER • Softens the contrast between highlights and natural base • Helps achieve a brighter, more luminous blonde shade • Suitable for use on the same day or between highlighting services • Mix with Revlon Professional Soft Lightener Energizer • It’s ammonia free

BLONDERFUL 5’ SOFT TONER • Neutralises and tones highlights without altering previously coloured or natural hair • Is available in four shades • Suitable for use on the same day as the service or for maintaining optimal colour results until the next highlighting services • Mix with Revlon Professional Soft Toner Energizer • It’s ammonia free

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FULL OF SIMPLICITY AND LIGHTNESS, THE DESIGN COLLECTION IS INSPIRED

BY THE SYMMETRICAL DEPTH OF NATURE, COMPLEMENTING THE BLONDERFUL RANGE AND THE REVLON PROFESSIONAL COLOUR LINES

KEEP IT CLEAN

CR EATIV E HE AD AD VE RT OR IAL

Strip back and get a clearer perspective – the age of excess is over as we enter a new era in beauty that’s a direct counterpoint to the visual excess we see day to day on our Instagram feeds. The DESIGN collection

by Revlon Professional doesn’t want to overwhelm the senses, rather it seeks to provide you with an aesthetic that’s pure and clear. Blonderful from Revlon Professional perfectly complements this collection. Easy and simple to use, this revolutionary bleaching product contains a molecule capable of preserving bonds, limiting hair damage. It requires no additional mixing, reducing the time and effort required by the colourist and the results are clear: dramatically healthylooking hair for every technical service, blondes, bleaches, fantasy colour and balayage.

FEELING INSPIRED?

Share shots of your clients after their Blonderful service with Revlon Professional on social media using the hashtag #LifeIsBlonderful and follow @revlonprofessionaluk to keep up-to-date on all the latest brand news.

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WHY YOU NEED TO MAKE YOUR SALON BLONDERFUL EXCLUSIVE SALON SERVICE

PROFITABILITY

Build client loyalty with better-than-ever condition on the cleanest, most luminous blondes

XXL Lightening Powders in exclusive 750g size.

More product = more services = more profit

CREATIVITY AND CARE

Lighten to create fantasy colours and tones with confidence and minimal breakage

PREMIUM SERVICE OFFERING

Stand out from the competition – PLEXFORCE Inside increases profits by adding a premium service offering

INCREASE RETAIL SALES

Recommend the Bond Maintainer to keep hair healthy and strong between appointments

REVEAL THE POWER OF BLONDE WITH BLONDERFUL BY REVLON PROFESSIONAL. FOR MORE INFORMATION CALL 020 7391 7440 (UK) 01 8869300 (IRELAND) OR VISIT REVLONPROFESSIONAL.COM

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CREATIVE HEAD EDUCATION

education

" ! e n i m o t "Back

OUR FEATURED ARTIST IN SEPTEMBER IS TIM HARTLEY S NEW SEE HI RAPHIC G O T O PH CTION E L L O C E 78, G A P N O LL ON U F N I AND HEAD E V I T CREA TION! A C U D E

To celebrate Creative HEAD Education’s first birthday, we’re revisiting Tim Hartley as Featured Artist

education

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HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION

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Fo rmul ate d w it h PLEX FORC E ™ , it h elps to preser ve t he hai r’s st ruct u ra l bon ds a n d prov ides m a x im u m protec t ion du r in g t h e lig h ten in g ser v ice.

The pe rfe ct o p t i o n for redu c in g brea ka ge 1 a n d en su r in g t h e greatest res p e ct for t h e h a ir ’s in teg r ity wit h ou t t h e n eed to i ncl ude add it ion a l produ c ts in t h e lig h ten in g m ix .

1. An ti-b reakage Test by M u l ti pl e Combi n g vs tradi ti on al h i g h l i g h ti n g se r v i ces

WWW.REVLONPROFESSIONAL.COM/REVLONISSIMO FOR MORE DETAILS CONTACT CUSTOMER SERVICES UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

REVEALING BEAUTY

TH PL E X I DI D EE TH E EPPOOWWEERR OOFF P X FFO ORRCCEE T MI N I NS S TM

Follow us

@revlonprofessionaluk

TO STOCK AMERICAN CREW CONTACT - UK: 020 7391 7440 / CUSTOMERSERVICE.UK@REVLON.COM IRELAND: 01886 9300 / CUSTOMERSERVICE.IRE@REVLON.COM

ARE YOU FLEXIBLE?

FIBER

TM

CREAM A FLEXIBLE ALTERNATIVE TO FIBER BY AMERICAN CREW TM

TM

FIBER CREAM IS THE NEWEST ADDITION TO THE FIBER FAMILY. ITS FIBROUS CREAM ADDS TEXTURE AND PROVIDES A PLIABLE HOLD AND NATURAL SHINE. TM

Hailey Baldwin & Gizele Oliveira for L’Oréal Professionnel

FOLLOW US @LOREALPRO # LOREALPROUK WWW.LOREALPROFESSIONNEL.CO.UK

DISCOVER THE LATEST TRENDS

AUTUMN WINTER IT LOOKS 2017

TIGER-EYE & ROOT SHADOW

IN COLLABORATION WITH FASHION DESIGNER

EXCLUSIVELY IN YOUR L’ORÉAL PROFESSIONNEL SALON

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being?

MASK WITH VIBRACHROMTM IS THE NEW COLOUR CONDITIONING SYSTEM THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES IN COSMETICS AND TEXTILES.

W W W.DAVINES.COM FACEBOOK.COM/DAVINESOFFICIAL

SACRED GEOMETRY. SACRED COLOURS.

ALCHEMIC IS A FAMILY OF SHAMPOOS AND CONDITIONERS THAT INTENSIFIES AND ILLUMINATES NATURAL AND COLOURED HAIR REFLECTS, RENEWED TODAY TO BE EVEN MORE EFFECTIVE THANKS TO CHROMATICALLY ENHANCED AND HIGHLY SUSTAINABLE FORMULATIONS.

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S E S S I O N SALON TO

SINCE 1959

With BaByliss PRO’s Titanium Expression range you can create any look from session to salon.

Our curling tongs combine premium titanium with an advanced heating system to give consistent, even heat that you can rely on for a perfect finish.

Find out more @BaBylissPROUK

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Editor’s letter

82 34 88 JOIN US!

THE WAY WE buy is, for many, completely unrecognisable compared with our shopping habits from, say, 20 years ago. All my groceries arrive at my door bright and early Saturday morning via Ocado; my TV viewing is delivered from the same source as my household goods, Amazon Prime. It’s no wonder that the high street is suffering.

But a website can’t give me a haircut, or a perfect colour bleed, so that salon appointment is vital. And it’s now a priority that if a salon wants (nay, needs) to make money from retail, they have to make that visit an experience, and offer something different, authentic, sustainable to capture the heart and the purse of the purchaser. It’s why we’ve devoted a special section to investigating modern retail, and how salons can join the cult of independent labels that look great and have a story to better entice clients to buy – see it from page 52, and read what our brilliant columnist Ken West has to say about salons thinking differently too, on page 38. There’s so much to celebrate about our industry (cue the Most Wanted and It List Awards!) that we’re determined to do what we can to help you make your salons as brilliant, beautiful and blooming as we can, and to help this industry thrive. We hope you find some food for thought...

Amanda Nottage Editor

Monday 4 September. The date we’ve been getting set for all year; the night of the Most Wanted and It List Grand Final. As this issue went to press we were literally days away, so by the time you read this our stars of 2017 might have been named! Head online for a full list of winners, and look out for our bumper special supplement with all the action next month. Meanwhile, have you heard who we’ve lined up for The Coterie event of the year? On 9 October, in an exclusive partnership with Redken, we’re putting two hair masterminds in the spotlight: world famous session stylist Guido, and the hottest colourist on the planet, Josh Wood.

Enough said. Find out more at creativeheadmag.com/events

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

amanda@alfol.co.uk

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creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

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September

WHAT’S INSIDE FASHION

Hair legend Tim Hartley unveils his amazing new collection, Garçon

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ON THE COVER

WELCOME TO THE CULT

Blonderful by Revlon Professional

We look at the independent brands tempting a generation of consumers

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

86 SCENE

Goldwell Color Zoom UK Final and the very first Creative HEAD Education event, Artworld

EDITOR

STAFF WRITER

AMANDA NOTTAGE

ANNA SAMSON

DEPUTY EDITOR

ADVERTISING

BETH DAVIE

LAURA TUCKER

ART DIRECTOR

CLASSIFIED EXECUTIVE

NICK JABBAL

DAVID HAMMOND

ONLINE AND DIGITAL EDITOR ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER CATHERINE HANDCOCK

CHIEF SUB EDITOR ADAM WOOD

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AUTUMN WINTER 2 017 C RE ATIVEHE ADM AG.COM

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

17/08/2017 11:44

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

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SPECTRUM_AD_CH[RHP].pdf

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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

THERE’S STILL TIME FOR YOUR VERY OWN

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100 SALONS. ONE BIG NIGHT. It’s your last chance to sign up to Creative HEAD’s Big Hair Do! Taking place on Wednesday 27 September, the biggest hairdressing party will see 100 salons throw open their doors for a unique ‘experience’ evening filled with fun, education, product testing, hair DIYs and stylist expertise.

“There’s a lot of love for the Big Hair Do around the country, with savvy salons coming back time after time and using it as a key business building event,” said Joanna Andersen, special projects director at Alfol Publishing. “It creates a huge buzz on social media and with everyone who takes part.”

Brought to you by Creative HEAD, in association with its sister consumer site, Layered, and sponsored by KMS and Hot Tools, Big Hair Do is all about getting people excited about your salons, your team and the services you offer.

“Big Hair Do was a big success for our team and our clients last year and we can’t wait to do it again this year,” said salon owner Lisa Hauck. “Spending quality time with clients was a lot of fun and clients liked that they had more time to talk to their hairdressers to ask all the questions they had on their mind, but would often forget when they came to get their hair done.”

It’s just £75 to take part and you’ll receive a Big Hair Do pack, containing a guide, two posters, 10 team badges and 50 goodie bags. Sign up now to make sure you don’t miss out on what promises to be a fantastic night for your salon and your clients. Visit creativeheadmag.com/store

RED

ONLI

Andrea Daley

BIG HAIR DO!

Style Collective hits Liverpool

ANDREA DALEY AND THE BARBARA DALEY team styled up a storm at The British Style Collective, a new event organised by The Clothes Show that celebrates the diversity and originality of British fashion. Assisted by a squad from Harrison Hair Studio and using L’Oréal Professionnel, Andrea created a slick low ponytail with an exaggerated binding of silver wire coil. The event took place over a hectic three days at St. Georges Hall in Liverpool, British designers included Philip Armstrong, Sorapol and Edeline Lee, with Lisbon based designer David Ferreira also showcased. Talks included Henry Holland and Gary James McQueen, brother of Alexander.

Hair superbrand ghd has long waged war against breast cancer by partnering with Breast Cancer Now to launch its limited edition pink blush collection. In the past 13 years more than £10 million has been raised by ghd, so now is the perfect time to stock up on these beautiful blushcoloured products as clients once again look to show that their hair cares.

NE.COM

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New

FAT

THE FULL FAT ALTERNATIVE

TO SKINNY HAIR Find your stockist At:Fudgeprofessional.com

Go Full Fudgehair

#CHedit

£35.24

MY month

AHEAD

Redken City Awards finalists

This is the average cost of a cut and blow-dry at a hairdressing salon in the UK, according to Direct Line for Business. London is the most expensive at £42.46, while Glasgow is the cheapest at £26.88. Further research by the insurance company revealed that 53 per cent of Brits claim to be faithful to their hairdresser, spending more than eight years going to the same stylist.

Voodou wins Redken award MEGAN NICCOLLS FROM Voodou in Liverpool has been named winner of Color Inspiration of the Year at the all new Redken City Awards, following a vote on Instagram. Out of hundreds of entries created using Redken’s City Beats colour line, nine UK hairstylists were shortlisted by a panel that included Amanda Nottage, editor of Creative HEAD, and Redken artists AJ Blackadder and Adam Browne, before Megan was selected by the public. Megan wins an all-expenses paid trip to the iconic Redken 5th Avenue Exchange in New York.

!

E V I S U L C X E GUIDO PALAU AND JOSH WOOD

What September has in store for...

STEPH PECKMORE BAD APPLE

We have our hands full with exciting new business ventures this month, including launching a salon in Topshop Birmingham.

This is the icing on the cake as we celebrate our 10th birthday this year. Topshop is a massive opportunity so we’re looking to bring that 18 to 25 demographic back in to the salon and away from bathroom box dye.

TOM SMITH BILLI CURRIE

We turned 10 this year so we will be celebrating in style! I also have a trip to Barcelona with @OlaplexUK and the HOB Salons team where I will be teaching how to use Olaplex at an advanced level. It’s also the launch of @EvoHair Fabuloso Pro Black and I can’t wait to work with Trevor Sorbie Salons for the Big Hair Do, which you can follow at @tomsmithhd.

TO HEADLINE THE COTERIE

NOT ONE BUT TWO world-famous hair masterminds are headlining The Coterie in October in an exclusive collaboration between Creative HEAD and Redken.

Guido Palau and Josh Wood will come under The Coterie microscope in London on Monday 9 October. The former is a session superstar, working on shows such as Versace, Marc Jacobs and Alexander Wang, while the latter is a beauty editor favourite and travels around the world colouring the hair of the rich and famous.

In conversation with Nicola Moulton – Vogue’s former beauty and lifestyle director and now the creative director at SEEN Group – we guarantee this is going to be an awe-inspiring evening.

You must be a Coterie member to attend this event – but fret not, you can buy membership online right now – head to creativeheadmag.com/thecoterie to sign up.

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www.milkshakehaircare.co.uk

only available at professional hair salons.

NATURAL BEAUTY Only milk_shake® combines milk and yogurt proteins with rich vitamins from fruits and nature for beautiful, healthy hair. The patented vitamin complex Integrity 41* protects hair color from fading and special conditioning agents soothe and condition the scalp and hair for a perfect result.

Integrity 41* –– Helianthus annuus, sunflower seeds hydro-glycolic extract.

Discover beautiful hair with milk_shake the natural way to treat your hair. ®

Follow us on INSTAGRAM milkshakehairuk

Find us on FACEBOOK Milk Shake Hair UK

For more info on milk_shake® please call 01392 365 177 or e-mail info@milkshakehaircare.co.uk

Your Hair, Your Heat, Your Style.

To become a stockist call 0845 200 3563

9 out of 10 people who switched to Cloud Nine preferred our Irons*

*Taken from a recent independent survey of 500 people.

#Hair

THE BLOW- ST Low temperature styling for a healthier blow-dry 3 STEPS TO FABULOUS HAIR

1 DETANGLING

2 BLOW-DRYING

3 STYLING

ByMe

YLING TOOLS Do your clients want to have salon styled hair every day?

The Tangle Teezer Blow-Styling Tools make it so easy to blow-dry hair, your clients can feel confident recreating their salon blow-dry at home!

- Use the Blow-Styling Round Tool for natural volume and shine - Use the Blow-Styling Smoothing Tool for smoothness and shine Please email sales@tangleteezer.com or call 02077 384 458 to find our who your nearest distributor is

On trend with A/W’s copper love, TIGI copyright©olour’s AGE DENIED colour has five new red-based shades for clients refusing to let age define their style.

IN-SALON SERVICE

0844 844 0944

tigiprofessional.com

High Definition’s Brow Highlighter has light diffusing properties that lift and enhance the brow’s shape, is great for dealing with any HD Brows treatment redness and has a built-in sharpener.

RRP £16.50 0844 801 3245 beautyinhigh definition.com

Kenra Volume Spray 25 is wind resistant up to 25mph, and its hold power keeps everything in place for up to 120 hours!

RRP FROM £15.25 0845 659 0011

If your clients love a beautiful blow-dry, Redken’s Glow Dry collection is perfect. We love the Glow Dry Gloss Scrub!

Weighing in at only 1.12lbs, the Neuro Light dryer from Paul Mitchell delivers on power and speed, and its tourmaline ions reduce frizz, too.

RRP £99.95

RRP FROM £14.40 0845 600 0815 redken.co.uk

One of the most consistent hair moans from clients is frizz; it’s not that we all want poker-straight lengths, but soft, manageable hair is an essential. Goldwell’s Kerasilk service answered the need for many (along with its shampoos and conditioners), and it’s now expanded its range of goodies to ensure it’s smooth styling ahead with Kerasilk Style. All seven products contain its highperforming KeraTransform Technology, which makes results truly last, while the precious silk protein leaves hair exceptionally soft to touch. Irresistible!

RRP FROM £16 01323 432100 goldwell.co.uk

0845 659 0011

salon-success.co.uk

Volumising Souffle from ASP Kitoko ARTE is a lightweight mousse that boosts body with flexible hold. Botanical extracts add strength while a UV filter protects.

RRP £12.70 01794 527111 asphair.com

Perfect for styles that need to hold tight but never feel stiff, Control Flexible Paste from R+Co is for the little control freak inside all of us.

RRP £22.95

salon-success. co.uk/kenra

01442 248104 randco.com

To celebrate its 10th birthday, Hair Rehab London has unveiled its Luxe Weft Collection – in a choice of 10 shades including balayage and rooted looks.

PRICE ON REQUEST

SALONPROFESSIONAL@ HAIRREHABLONDON.COM hairrehablondon.com

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BC Bonacure from Schwarzkopf Professional has launched skincareinspired Micellar Cleansing Conditioners, with three co-washes to choose from.

RRP £22.50 EACH 0800 526741 schwarzkopfprofessional.co.uk

The Philip Kingsley No Scent No Colour conditioner is ideal for sensitive hair and scalps, and contains the same key ingredient as the brand’s iconic Elasticizer.

RRP £22 020 7237 7100 philipkingsley.co.uk

CREATIVE HEAD

22/08/2017 11:41

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS There’s no doubt about it – blondes hold the power in your salon. They spend the most time and money and expect the best in return. Now you can give them their best blonde ever with Blonderful

by Revlon Professional. Blonderful is the brand’s first range of lightening products that incorporates PLEXFORCE Inside in its formulas. Why is this so good? Because unlike other additives, this technology is already incorporated into the products. This means there’s no time-consuming extra steps, just the knowledge that you’re helping to make your client’s blonde hair look and feel as healthy as possible.

IN-SALON SERVICE 020 7391 7440 revlonprofessional.com

LAUNCH OF THE MONTH

IT’S ALL ABOUT... VOLUME Let’s go gold top with the full fat alternative to skinny hair with new Xpander Foam from Fudge Professional – the bottle promises fullness and shine!

RRP £12.95

020 7845 6333

fudgeprofessional.com

CREATIVE HEAD

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Pureology’s new Clean Volume system gives fine, colour-treated hair exactly what it needs – light, airy fullness, flexible movement and shine, all free from sulphates and parabens.

RRP FROM £16.50 0800 0854956 pureology.co.uk

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COLOUR CONSULTATION INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

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THE SERVICE

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IN ASSOCIATION WITH

KEEP IT COOL

Shorter days and cooler weather are just around the corner, but don’t worry – L’Oréal Professionnel has spotted two must-have trends to keep that spring in your client’s step going into the Autumn/Winter season. First up is #TigerEye, worn by Brazilian-born model and blogger, Gizele Oliveira (pictured above left). The look brings the subtlety of balayage to a darker base with sumptuous caramel highlights, perfect for adding an abundance of dimension and depth to the hair. L’Oréal Professionnel brand ambassador, model and Instagram star, Hailey Baldwin (above right), models the second eye-catching look of the season, #RootShadow. Perfect for the blonde client looking for a subtle transition into autumn, this look creates a beautiful blend between the base colour and the blonde mid-lengths and ends, allowing the seamless and elegant shift from one season to the next without the harsh regrowth.

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GET THE LOOK

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#We’reLoving …this beautiful Bronzed Blonde Smartbond transformation on @sophiemilner_fs by the #smartsquad at @cobellasalon. Want it?

Recreate it for your clients using the following steps: STEP 1: Pre-lighten using a balayage backcombing technique with Blond Studio Multi-Techniques Powder + 30 vol + Smartbond.

STEP 2: Tone lengths & ends using a mix of 25ml of DIA LIGHT 8 + 25ml of DIA LIGHT 9.11.

Go to @lorealpro on Instagram to see more transformations.

Share your own using #lorealprouk #smartbond

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CREATIVE HEAD

21/08/2017 14:40

BECAUSE TODAY’S HAIR colourists are like make-up artists, you have access to professional techniques and tools, cutting-edge formulas and a vast colour palette, enabling you to offer customised and bespoke services to satisfy your clients’ needs and desires.

With the natural look seen as a sign of a strong personality, coupled with the craze of #nomakeup (more than 10m Instagram posts!), hair colour like makeup is a powerful way for your client to express her freedom. It can express what makes her different, her moods and her personality, with discreet touches of colour or something more radical.

Each client is unique, with features that they are proud of (and perhaps a couple of insecurities too!) so the consultation is the perfect opportunity to discover more about them, to study their unique face, the shape, the bone structure and the features, allowing you (as the professional!) to identify the colour service that will best suit them.

Through a strong consultation, the client will feel reassured that a personalised service has been created just for them.

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THE RETAIL

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Has it been a sizzling summer for your client’s hair? Help them reduce the signs of damage and leave hair hydrated with SERIE EXPERT Absolut Repair

by L’Oréal Professionnel – enriched with Lipidium, an active resurfacing and protecting agent.

CREATIVE HEAD

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SMARTBOND

CR EATIV E HE AD AD VE RT OR IAL

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INCREASE YOUR PROFITS WITH SMARTBOND

£64,025 IN JUST EIGHT MONTHS!

That’s how much revenue Smartbond, the revolutionary bonding agent, from L’Oréal Professionnel, has generated for Stuart Holmes Salon in Cheltenham.

Between November and July, the team sold an average of 74 applications a week!

Just think of the revenue potential of having Smartbond in your salon. Sara Holmes, director of the salon, shares her top tips on how to sell Smartbond.

1. Let your team use it – “once we tried it ourselves, we were sold!”

2. Giving staff commission on every service they sell is a simple and effective way of incentivising them to encourage clients to try Smartbond.

3. Explaining to clients Smartbond benefits: ‘it works on the internal structure of your hair by restoring its condition’ is the best way to reassure reluctant clients.

WANT TO PUSH the boundaries with colour?

Chris Williams, international colour director at Rush Hair, is known for his bold, innovative colour work. In his 20:20 Colour course for L’Oréal Professionnel, Chris demonstrates the key rules and principles of colouring shape to create room for unlimited freedom and creativity in your colour work, as well as how to master creative mixing and formulation.

Book your place now for his 20:20 Colour course in Leeds on Monday 27 November.

Head to lorealprofessionnel.co.uk or call the L’Oréal Professionnel London Academy on 0800 028 3448

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HAIR Nicola Cunningham at Andrew Collinge. MAKE-UP Liz Collinge. STYLING Jiv D. PHOTOGRAPHY Alex Barron-Hough at Bed Head Studio.

#CHedit WHY DID YOU WANT TO BE A HAIRDRESSER? I was fascinated by hair from an early age.

I always loved to play with hair as a child and I tried to copy styles I’d seen in movies and magazines. There was always a long line of girls in school queuing for their hair to be done by me... it was never in doubt I would do anything else!

R I S I N G S TA R

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? Winning the Creative Stylist Award at the Andrew Collinge Awards this year.

Part of the prize was a hair shoot [pictured] – I enjoyed the whole concept, from planning my ideas to creating moodboards and bringing the looks to life.

NICOLA CUNNINGHAM AGE: 25 SALON: ANDREW COLLINGE HAIRDRESSING

WHERE DO YOU SEE YOURSELF IN 10 YEARS? I enjoy working in the salon and see myself continuing this, but I also have a passion for session work that I hope I get the opportunity to pursue. I’d love to work backstage at London Fashion Week and gain experience.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? I would love to do a shoot for a big fashion magazine like Vogue or Harper’s Bazaar and work with top designers to create looks for them. What I love about hairdressing is that it’s very versatile and I can’t wait to see where it leads me.

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CREATIVE HEAD

21/08/2017 14:45

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*79% of women said their hair looked and felt fuller in a blind user trial after only 12 weeks. Trial included 94 women.

e d i s n I story

RADIO LONDON HAIR SALON AND GALLERY KINGS CROSS Building on the success of salons in Broadway Market and Redchurch Street (and the buzzing blow-dry bar in Fenwicks), Radio London Hair Salon and Gallery has unveiled an incredible 2,600 sq ft space in the deeply hip and regenerated Kings Cross. Taking up a chunk of the ArtHouse building, it’s a 15-chair salon that will serve as a flagship for product partner, Redken. It will also include the first Radio beauty offering, including a treatment room and retail area from cult natural fragrance and skincare brand, Haeckels Made of Margate, and nails and lashes

by Copenhagen’s LASHESBYLBN. Designed by Universal Studios, the salon is a large, open space with a polished concrete floor, exposed duct work and pure white walls. A large oak cutting table sits at the heart of the salon space, which also features Takara Belmont Dent chairs and encaustic tiles from Bert and May in the colour and backwash areas – the overall vibe is welcoming yet elegant. Doubling as a gallery space, the salon is committed to supporting all forms of art from both new, up-and coming and established artists, exhibiting work on a four-month rotation.

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#CHedit

HOT BUYS PREMIER LEAGUE

now open

Want a fusion of vintage style and modern class? Then you’ll love the Premier barber chair from Salon Ambience, giving you that retro vibe while keeping it contemporary.

From £1,796 until 31 December (usually £3,389) 07554 990965 salonambience.com SEE MORE from Salon Ambience in your free brochure with this issue of Creative HEAD!

BLOGGS BRISTOL

Based in the picturesque Harbourside area of Bristol, this is the second salon from Bloggs and includes refreshment packages in conjunction with local restaurant, Broken Dock.

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THE BUSINESS EDIT FROM INSIDE

THE SALON DARREN FOWLER

FOWLER35

We have definitely changed the way we do business since the wage changes.

We’ve always paid above NMW and haven’t been affected, but we’re looking ahead to April when it may change again, and are doing three things to ensure we remain profitable. We’ve employed three part-time assistants to get us through our busiest times. We’ve never done this before – our philosophy has been to only use people we have trained in the salon. This gives us more flexibility. We invest in training them and we’ve found it to be much better, and more economical.

We’ve scheduled a 10 per cent price increase for October to help us cope with any future wage hikes, but at the same time we’re adding value to our client experience. We’ve almost doubled our team training per month, and increased our front of house team so we're able to not only deliver five-star service, but also run our booking systems efficiently.

CAN SALONS SURVIVE MORE WAGE RISES? UK SALON OWNERS are under financial pressure from red tape – increases in the National Minimum Wage (NMW), the introduction of the National Living Wage (NLW) and compulsory pensions mean bosses need to ensure the income to cover it all. And according to a recent NHF survey (see page 40), many are feeling the pinch.

The NHF discovered a five per cent increase in members who said sales were now going down. The number of members still positive, and still seeing sales rising, was also declining, down by nine per cent. Most had taken the hit and absorbed the extra cost or raised prices – but felt this was getting increasingly hard to do.

Other reactions include reducing the hours staff work, recruiting fewer people, cutting back investment, reducing training and slashing bonuses or commissions. “If the big rises [in the NMW and NLW] currently projected are too fast and too frequent, many salons will struggle to continue providing employment in the current climate,” warns Hilary Hall, chief executive of the NHF. Dawn Lawrence, managing director at Q Hair and Beauty, embraced the change as a positive, and says that she employs harderworking young people as they are aware of the difficulty for employers to pay the increasing rates. Because they’re able to afford holidays and trips possibly out of their reach five years

ago, staff retention has risen due to a feeling of security. But it has not been smooth sailing, she admits. “We’re having to become much more selective when hiring.”

At Headquarters, the NMW increases for staff under the age of 21 – combined with the costs of pension contributions – are putting on pressure. “We’ve decided to absorb these increases ourselves for now,” says Headquarters’ Victor and Sandra Pajak. “We’re aware consumer confidence is a bit shaky. But we have to be creative about ways we can keep staff costs from rising excessively, to ensure that our profit margin doesn’t shrink.”

It’s had a recruitment drive for 16-year-old apprentices. “The ages of our juniors and support staff have been mostly 18 to 20 year olds – and that’s expensive. We aim to keep a balance of experienced juniors as well as younger ones – but we do sometimes employ 18 to 20 year olds on four-day contracts now.”

“In a more subtle way, it has made it harder to stand out as a great employer, as it gets harder to offer more than other salons,” says Bravo Hairdressing’s Phil Jackson. “The continuing burden of wages will lead to fewer salons employing their teams and more salons turning to self-employed staff and chair rentals. This could be disastrous as chair rental salons generally train fewer new stylists. That ultimately means we’re relying on the college system for future talent. And that scares me.”

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CREATIVE HEAD

21/08/2017 14:54

#BusinessEdit

The Numbers Game COLOUR BY NUMBERS

With vivid bright and pastel tones becoming so popular in hair colour, many from the reader panel spoke of 18 to 25 year olds spending a lot but being ‘one-hit wonders’ or opting for services such as balayage and leaving longer between appointments.

“Services for 36 to 50 year olds cost less, but they are having them more regularly,” said Emma Simmons from Salon 54. While many noticed an uptick in colour additives and backwash treatments, colour clients were buying products too, although many said that it wasn’t always in the salon. “The clients get the knowledge from us, then spend elsewhere,” complained Laura Bull at Code Hair Consultants.

95% of salons

89%

of salons said colour clients go on to buy professional colour care products

WEEKS

believe is the average celebrities are time between more influential colour than the appointments catwalk

To cover grey To follo w trends To enhance natural colour

Clients take our advice and some, even in front of us, will shop online to get what we have advised at a cheaper price EMMA SIMMONS FROM SALON 54

10.1%

WAS THE AVERAGE RETAIL IN JUNE TURNOVER

£39.63

WAS THE AVERAGE CLIENT SPEND (EX. VAT)

11.3%

7.5

Mo st imp ortant reason why clients colour hair:

AVERAGE TOTAL CLIENTS WERE NEW CLIENTS

BUSINESS IN JUNE 2017 COMPARED WITH MAY 2017?

declining

28%

growing 33%

BUSINESS IN JUNE 2017 COMPARED WITH JUNE 2016?

declining

22%

steady 6%

steady 39%

growing 74%

To analyse the importance of colour services in your salon, a good quality software tool, such as Ikosoft’s Merlin, is a must. By putting a salon’s till data registered over time together, the Merlin software can make the following analysis for a medium-sized salon: highlight services for female customers amount to 30 visits on average a month, whereas colour services represent about 100 visits a month. Both services are showing a decline compared to 2016. However, highlight services for male customers show an increase this year. By reviewing the salon’s results over time, you can see how important services, such as colour, are in maintaining the financial health of the salon. You can also target a specific group of clients: create a client filter to select all women who had a colour service more than six months ago and haven’t returned, then send them an offer to attract them back. Put your software and its marketing tools in action – and you’ll reap the benefits!

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

CREATIVE HEAD

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Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

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#BusinessEdit

LIFE LESSONS

BRUCE MASEFIELD

BRUCE MASEFIELD HAIR Allow yourself to embrace change and evolve with it.

If you don’t, you’ll always rue the past and fear the future. Always learning will make change exciting and easy to access.

Nurture people’s talents.

Learn from them and celebrate their success.

Never look to hide a talent, always ask them to show you what you don’t know.

Sharing your knowledge helps develop and support the many hungry hairdressers I meet. It maintains and develops standards within our industry. It excites me that I can help others in the same way my mentors helped me.

Giving your team, family and friends support will enable a situation to be resolved in a quick and positive way. At work, understand there are many factors that come into play for a happy, motivated team. I try to be a guiding force and not judgmental, in difficult situations.

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IT STARTS WITH A CULTURE… WANT TO STAND OUT? KEN WEST

ADVISES YOU TO THINK DIFFERENTLY KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

IN MY ROLE at 3•6•5 I get the opportunity to visit salons all over the country, but sadly I come across very few that stand out from their competition. Most salons are offering the same services, in the same way as they were last year, and probably the year before. Why should a client choose them and how are they going to attract the best stylists and team in town?

I often refer to hairdressing ‘temples’. Bright shiny salons with shiny floors, sparkly mirrors, expensive chairs and equipment but no soul.

The owner has spent a fortune on the fixtures and fittings but then forgets to invest money and emotion on the most important asset they have: their team. Their salon has no culture.

So, what exactly does that mean?

What culture means in terms of a salon is that the team works together towards common goals, embracing and valuing all of the team and the clients.

At 3•6•5 our members have a set of values called Guidelines to Greatness, but it is easy for any team to create their own by sitting down and discussing and listing the key points of behaviour and values they all agree with.

That then becomes their own team agreement, and this forms the basis for the culture in the salon. There is, however, one key ingredient that many salon owners overlook: themselves.

The true culture of any salon absolutely

starts with the leader. When I think of salons I have visited where the culture is apparent as soon as you walk in the door, it comes from the top. A few examples that I can think off that I have encountered include Sophia Hilton at Not Another Salon. Her enthusiasm for embracing diversity in her team and her passion for creating something unique, has enabled her and her team to build an amazing business with a fabulous reputation.

When I visited the Michael Van Clarke salon, I was blown away by the attention to detail and quality in everything they did. From the shaven cucumber in the beautiful flask of iced water in reception, to the personal appearance of every single team member, this passion for quality comes from Michael.

Amanda Dicker’s passion for clear communication and the consultation has created a unique environment at The Chapel, where services are charged by time. If I was still cutting hair then these are the type of salons that I would fight to work in.

Examples like this show how, if you create a business that has a clear culture which is unique, then you create an environment where price becomes secondary to the experience.

What they also provide is an opportunity for team members to grow, and evolve, and create a career that is truly aspirational.

PLEASE GIVE KEN FEEDBACK Email him directly on KenW@365Hair.com

CREATIVE HEAD

21/08/2017 14:58

QA

JENNY HOLMES VIVISCAL PROFESSIONAL

HOW EXACTLY DO VIVISCAL PROFESSIONAL SUPPLEMENTS WORK? There are times when nutritional intake is affected by ill health, lifestyle, stress, hormonal changes, pregnancy and yo-yo dieting. This is when hair is adversely affected in terms of texture, condition and density. Viviscal Professional supplements are formulated with AminoMar C Marine Complex, which is exclusive to us, and nourish hair from within during the growing phase of the hair cycle.

WHAT ARE THE BENEFITS TO SALONS STOCKING THEM?

There’s a real buzz about supplements for health at the moment, so stocking these gives a salon so much kudos. Also making only modest demands on salon space, Viviscal Professional commands a premium price.

HOW CAN SALONS BEST SHOW THEM OFF TO CLIENTS WHEN THE RESULTS TAKE MONTHS TO SEE? This is easily addressed with case studies, the results of clinical trials and stylists’ personal experiences.

With Viviscal Professional, patience really pays off!

#BusinessEdit

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

DARREN AMBROSE, D&J AMBROSE How do you feel in the weeks leading up to your biggest shoots, and how do you cope with any emotion that may come from the prep?

@kimmyrance

In the weeks leading up I feel focused and excited to get in the studio and just zone in and have fun! I try and stay chilled as it’s a big investment and I have to feel on it so creating something as an image has to be the best thing; very satisfying!

What was the moment which took you from being a good hairdresser on to an international platform with global recognition?

@Jo_Timperley

The million dollar question; all we have done is, like others, keep very focused on our brand, paid attention to detail, kept an amalgamation of trade and session work stretching into all areas, so maybe this is what helped for me.

You are very successful – if you hadn’t gone in to hairdressing, what would your second career choice have been?

The persistent @Jo_Timperley

Graphic designer or designer of some sort probably, and I’d have gone to London College of Fashion or Central Saint Martins.

Describe your hairdressing career in three words…

@ArconicBrush Loads of fun!

Next issue: Electric Hairdressing’s Mark Woolley. Tweet us @creativeheadmag

Insider Insight

300%

Supported by

This is the uplift in bookings you could see if you list more than 10 services at your salon.

Listing your services with clear descriptions means clients are more confident about booking with you. If your customers are booking online, make sure they can see which staff member they’re booking with, so they can book their favourite stylist too. top tip Ask clients about their booking experience when they visit – feedback is the best way to improve!

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

CREATIVE HEAD

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#BusinessEdit

HAIR ROLES ‘MOSAIC’ ROLES WITHIN hairdressing are ever more skilled, making career paths and opportunities within the industry more of a “mosaic”, the qualifications organisation VTCT and The Hair and Barber Council has suggested in a report, Skills Foresight 2017. The two bodies argued this showed a case for mandatory registration.

H&Y get new job MULTI AWARD-WINNING hairdressing duo, Gary Hooker and Michael Young, are the first joint ambassadors for the NHF. Hooker & Young will use their new role to inspire and motivate others within the industry to build more profitable businesses. The move is part of a range of activities by the NHF to mark its 75th anniversary this year, including its first NHF Business Awards, in November.

NEW WORKER DEFINITIONS A NEW CATEGORY of worker – a ‘dependent contractor’ – should be created to respond to growing rates of self-employment and the socalled “gig economy”, according to the Review of Modern Working Practices. While hair is not part of the gig economy, the fact that self-employment is so commonplace means the report could have significant implications for the industry.

APPRENTICE PAY WOES HAIRDRESSING IS BY FAR the worst industry for failing to pay apprentices their correct minimum wage, with 46 per cent of Level 2 and Level 3 apprentices not being paid what they should. This was revealed after the government published its delayed 2016 Apprenticeship Pay Survey. The industry also pays the lowest rates for apprentices compared with all other sectors, with an average rate of £3.47 per hour, just 7p above the legal minimum at the time of the survey. It’s also the sector least likely to provide apprentices with a contract, with 20 per cent having no contract. The report revealed that hairdressing had the highest proportion of young workers, with almost half of apprentices aged 16 to 18, and one of the sectors most likely to employ apprentices. Apprentices were least likely to be paid correctly in the second year of their programme – in all industries, not just hairdressing – with National Minimum Wage rates changing at age 19. Agnes Leonard, NHF president, said: “For more than four out of 10 apprentices to be paid below their rightful wage is a disgrace. If we want to attract talented young people into our industry we have to change this image of hairdressing as a low-pay industry and the sector most likely to fail its workers by not paying them the legal minimum and not providing them with a legal contract of employment.”

Wage rises impact salons NHF MEMBERS ARE finding conditions tough on the high street, with many struggling to pay the current rates of National Minimum Wage (NMW) and National Living Wage (NLW). The NHF carried out a survey of 271 members to find out how they were coping with the NMW and NLW and found a five per cent increase in members who said sales were dropping. The number of members still positive and still seeing sales rising was also declining, down nine per cent. More than three-quarters said the introduction of the NLW for over-25s in April last year had increased their wage bill. Most had simply absorbed the extra cost, while the next most common response has been to raise prices – but salons felt this was getting increasingly hard to do as consumer confidence Buy tickets now for the NHF’s 75th slipped. Other reactions include reducing the hours ess anniversary Busin mber staff work, recruiting fewer people, cutting back ve No 19 on ds ar Aw ence investment, reducing training and slashing bonuses at the VOX Confer m. ha ing rm or commissions. The NHF is urging the government Centre, Bi Visit nhf.info/ to show restraint in any increases in the NMW and ds nhfbusinessawar NLW next April.

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 40

40_NHF Sept.indd 1

CREATIVE HEAD

21/08/2017 15:06

Why you should join the NHF today

HELPING YOUR BUSINESS BE MORE SUCCESSFUL We ensure our members save time and money through the benefits we offer: •

Peace of mind with 24/7 employment law advice

•

Support on tax, VAT and payroll queries

•

Protect your team with health & safety advice

•

Cut through red tape with our NHF pension

•

Stay legal with NHF employment contracts

•

Keep up to date on legislation changes

GET YOUR VOICE HEARD •

SAVE YOUR TIME AND MONEY •

Grow with our experienced business support

•

Safeguard your business with NHF discounts on insurance, music licences and many more

To find out why it pays to join the NHF Call us on: 01234 831965 or email us: enquiries@nhf.info www.nhf.info/benefits

Fighting for you on key industry issues

Quote CHS25 to receive £25 off your new membership* *before 31 October 2017

On demand With Kerasilk Style, clients can change their look as often as they like, depending on their mood or personality. Is she…

… Ele g a nt a n d poi sed?

SLEEK, POLISHED PERFECTION IS

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THE WAY TO GO CREATIVE HEAD

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CR EATIV E HE AD AD VE RT OR IAL

… Ca re fre e a n d la idba ck?

GENTLE VOLUME WITH RELAXED

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s s e l t i Lim

ith the touch w g n li y st le ib d re c joy in Clients can now en to new Kerasilk Style by Goldwell of silk, thanks KERASILK BY GOLDWELL is loved for the way it cares for hair, providing the perfect foundation to create beautiful styles in salons all over the world. Now stylists can use Kerasilk from beginning to end with Kerasilk Style, extending the Kerasilk experience for clients and letting them keep that silky hair feeling for longer. All Kerasilk Style formulations feature high-performing KeraTransform Technology, which enables lasting styling results, while silk protein leaves the hair exceptionally soft to touch – it’s the perfect balance between highend styling performance and a weightless, touchable finish. These are the seven products that help create flawless, durable styles in the salon and at home…

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VOLUME DOWN

SMOOTHING SLEEK SPRAY

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ACCENTUATING FINISH CRÈME

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FORMING SHAPE SPRAY

Provides movement and heat protection that’s great for sleek or curly looks

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CR EATIV E HE AD AD VE RT OR IAL

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It controls frizz and provides heat protection

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Create perfect styles with a touch of silk for clients with new Kerasilk Style.

For more information, call 01323 432100 or visit goldwell.co.uk CREATIVE HEAD

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21/08/2017 12:15

event

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& JOSH A NEW CHAPTER PRESENTED BY CREATIVE HEAD AND REDKEN

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EXCLUSIVELY FOR COTERIE MEMBERS JOIN NOW FOR £50 AT CREATIVEHEADMAG.COM/THECOTERIE

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NT VE E E LIV ED BY E U T NIQ ESEN U A PR

nt

e ev

THE UK’S BIGGEST HAIR PARTY! SIGN UP FOR £75 What guests can expect New hair tricks Quick style fixes ● How-to tutorials ● Expert advice ● Goodie bags with free products

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Sign-up your salon at creativeheadmag.com/store or call 01434 610416 You’ll be sent a Big Hair Do pack containing salon posters, badges for the team, goodie bags and a guide showing you how to organise and promote your Big Hair Do

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CREATIVE HEAD

21/08/2017 10:55

CR EATIV E HE AD AD VE RT OR IAL

Just say

yes!

WITH WELLA PROFESSIONALS WELLAPLEX YOU CAN SAY YES TO BOLD COLOUR TRANSFORMATIONS AND NO TO COMPROMISE NOBODY LIKES TO SAY NO – especially to a client.

Colourists know this better than anyone. They’re constantly shown enticing images on Instagram of brights and pastels by expectant clients, but it’s not always possible to give them what they want.

You need to be able to tell them what’s possible and what’s completely unrealistic. For example, darker haired clients looking to go lighter used to be a big no-no, especially if they wanted to keep their hair in good condition. But with Wella Professionals WELLAPLEX, an exclusive strengthening treatment that helps to reconstruct inner hair bonds for stronger hair,* you can now say a big yes to clients looking to release their inner blonde – even white blonde!

The WELLAPLEX collection consists of three new products: No.1 Bond Maker, which helps to create bonds within the hair during lightening or colour services; No.2 Bond Stabilizer, which further strengthens the bonds, rebalances pH and strengthens structure after chemical treatment; and No.3 Hair Stabilizer, for use at home, which helps to keep hair strong, smooth and soft until the next WELLAPLEX treatment.

It works in perfect synergy with Wella Professionals colour products and targets the inner hair structure, where aminoacid bonds have been broken by chemical, mechanical or environmental stresses. This means that colourists will be able to carry out bold colour transformations knowing hair will be healthier, flexible and more manageable.

WELLAPLEX No.1 Bond Maker matches the optimal high pH of lightening and oxidative colour products, which opens the cuticles to enable optimal lift and penetration of dye molecules and WELLAPLEX No.2 Bond Stabilizer rebalances the pH factor after a Show us your ations! chemical service. WELLAPLEX bold transform HairUK on strengthens hair from start to Follow @Wella @WellaUK finish, meaning more of your Instagram and d upload your clients can now say yes to colour. on Facebook an e th using

edia pics on social m toBLONDE ES #Y hashtags #YEStoCOLOR EX #YEStoWELLAPL

*Versus without WELLAPLEX

WHAT MAKES WELLAPLEX DIFFERENT?

Say yes to colour with WELLAPLEX from Wella Professionals. To find out more, call 01202 595700 or visit wella.com CREATIVE HEAD

50-51_WellaPlex2.indd 2

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Hair by the R+Co Collective, photography by Howard McLaren

0 T E M O C L WE T L U C THE

Hair by Hairstory

H STREET. IG H E H T N O E UT THER understand the IT’S TOUGH O to d ee n u o y en th ness to blossom, ey purchase si th u b s r d u n o ra y b t e n a th w m o If you hat they want fr w d n a … er m su modern con

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CREATIVE HEAD

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#Independents

FIVE HOT

TAKE A STROLL along your local high street and while you may spot closing retailers and empty units, you’ll still see beauty names peppering the road (along with vape shops, the most common new start-up in 2016*).

Hair salons, barbershops, nail parlours… they’re offering a service that cannot be conducted online. But it means salons are competing against each other at a time when footfall is decreasing. The latest ONS retail sales figures show that the volume of online spending increased year-on-year by 15.9 per cent, putting retailers under pressure to revamp the shopping experience.

Looking at larger retailers for ideas, you’ll see names such as Selfridges offering elements such as rotating, limited-edition collaborations; a carefully curated product edit with a mix of price points; visually enticing merchandise that’s easy and attractive to browse.

So, how to grab that attention and encourage not only interaction but loyalty?

Colette in Paris has succeeded by fuzzing the line between retail and art, inviting visitors to browse as if in a gallery. You can just as easily purchase something unique and affordable for a few euros as you can splash out on a designer item in the thousands. Perhaps it’s about curating a selection of items that can tell a story, that mean something. Colette will soon be shutting its doors, but not due to dwindling sales – its retiring founder doesn’t want her beloved store to fall into corporate hands.

And this is where the niche brands enter.

Often with integrity, artistry and authenticity at the centre of their origin story, an independent brand can deliver a point of difference, a tale to tell that customer in the chair, and perhaps even a product that can’t be found on every beauty etailer. Research by online market OnBuy.com has revealed

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that an astonishing 78 per cent of women say they “rarely find anything new or exciting” when shopping at retail stores.

But they are clearly searching for it, and with the average woman now spending £571 per year on haircare products,** this presents forward-thinking salons with an opportunity, if they approach retail differently. Organic beauty sales are up 13 per cent, according to the Soil Association, with a desire for sustainability blooming.

And in a key study by PR agency, Cohn & Wolfe, a large ‘authenticity gap’ between brands and consumers has been identified – 75 per cent of nearly 12,000 consumers surveyed across 14 markets indicated that brands and companies have a credibility problem. Consumer cynicism is highest in Western Europe, with only seven per cent of those surveyed in the UK describing brands as “open and honest”.

The study spotlights what it calls the Authenticity Opportunity: nearly nine out of 10 consumers are willing to take action to reward a brand for its authenticity, including 52 per cent who would recommend the brand to others and 49 per cent who would pledge loyalty. There’s also the understanding of authenticity as a personal experience. In defining authenticity, consumers prioritise “high quality” (66 per cent) and “delivering on promises” (70 per cent), although more lofty measures like “social responsibility” (57 per cent) and “environmental responsibility” (55 per cent) still rank highly.

Across the beauty industry, niche brands are being snapped up at a rate of knots by conglomerates desperate for that authenticity stamp, especially among a millennial consumer base. But such consumers want to see something built with passion and a mission to engage and buy.

1 2 3 4 5

Retailers who promote quality, transparency and sustainability will flourish. Consumers are becoming more interested in where their money’s going rather than simply what it’s buying, which means it’s not enough to sell high-quality products with no backstory.

Shops providing unique in-store experiences will thrive. The only way to justify a customer making the trip to the store rather than going online is to give them an experience they can’t get elsewhere.

Personalisation will rule.

According to an Accenture Interactive study, 56 per cent of consumers are more likely to shop at a retailer that recognises them by name. Target users (through elements such as purchase histories) with content tailored to their preferences.

That’s ‘retailtainment’!

This is the fusion of retail and entertainment – providing customers with fun experiences that elevate shopping. This assumes people are more likely to engage with retailers who incorporate lifestyle elements into their stores, such as boutique coffee shops.

Specialty shops will be more productive than department stores. They tend to stock carefully curated selections and are considered more appealing to millennials, today’s most sought-after shoppers.

They provide better in-store experiences, with knowledgeable staff, better prices and a personalised service.

Source: Vendhq.com 2017 retail industry forecast

*Local Data Company **TotallyMoney.com

RETAIL TRENDS

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THE HAIR The hair industry is changing; the digital world is redefining how consumers buy products and even washing hair has evolved

REVOLUTION

Hairstory is dedicated to helping salons not just survive but thrive in this new world...

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STARTS HERE 21/08/2017 12:21

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“I BELIEVE THE SALON as we know it is going to be extinct in 10 years,” Eli Halliwell, co-creator of Hairstory, tells us early one morning. “The industry is undergoing unprecedented change and it’s happening faster than people realise.”

Eli is not one of those people. Instead, he quit his job and created Hairstory.

“I used to be general manager at a well-known hair brand, and after a bit of a hiatus I came back and found the hair industry in upheaval.

The world had changed, but the hair companies hadn’t. I had an idea to create a new kind of hair company that would help hairdressers adapt to a world where the old rules don’t apply.”

Hairstory is the result. “We built Hairstory to enable hairdressers to participate in the ecommerce revolution,” explains Eli. “The model is simple: hairdressers introduce their clients to our products and every time their clients buy – whether in salon or online – they make money.”

Massive technology disruption is what Eli believes has changed the hair industry as we know it and Hairstory is his way of enabling salons to take back control.

“When I left the hair industry in 2006, salons still needed expensive POS software packages to manage their business, street frontage drove new client acquisition and professional retail still only sold through salons. That’s all changed,” says Eli. “On top of that, I know running a salon has never been that profitable to begin with. If there was any salon profit, it came from retail sales, which are now under at least as much pressure as service revenues. Every professional retail line is for sale on Amazon for Prime (free) delivery.”

Eli also notes that while retail sales through salons are down, overall prestige haircare sales are up, but that this is because figures take into account sales to consumers through retail and online, not salon sales. “Salon retail sales are negative,” says Eli. “Consumers are buying the first bottle in-salon based on their hairdresser’s recommendation, but replenishing online.”

This is why Eli is keen to point out that Hairstory doesn’t sell on Amazon or other websites or at retail, because “if we did we couldn’t guarantee the hairdresser would get paid every time their clients buy our products”.

Under the Hairstory model, hairdressers make 25 per cent of every purchase by their clients. While this isn’t the same 50 per cent margins as traditional salon brands, the key is they make that 25 per cent every time.

“Would you rather have 50 per cent once and then the online retail companies get all the profits thereafter, or would you prefer to get 25 per cent on multiple purchases far into the future,” asks Eli. “And you don’t have to invest in inventory when the sales happen online.”

It also helps that Hairstory’s core product, New Wash, is fast becoming an icon. “New Wash is unique, so our repeat purchase rates are higher than any other beauty product I’ve ever seen,” enthuses Eli. “Strong repeat purchase rates make our business model more profitable for hairdressers and salon owners.”

While Eli hopes his prediction about salons won’t come to pass, he knows that salon retail is not going to remain the way it was.

“To survive, the best salons need to evolve and adopt new business models like what we offer at Hairstory.

“I want to start a dialogue about the forces impacting the hair industry. Most people are unaware this change is even happening. You can agree or disagree, but let’s start talking.”

THE PRODUCT REVOLUTION

HAIRSTORY’S three-strong range aims to bring hair back to its natural, child-like state. It works on all hair types and all the styling products are designed to work with New Wash. New Wash is an entirely new idea. It washes, conditions, detangles and repairs all in one go. Fatty alcohols that naturally occur in plants such as jojoba, aloe, peppermint and sunflower act as gentle cleansing agents without stripping away the natural protective layer on the scalp and hair. Simply put, it’s a new way of washing hair.

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#Independents

Hairstory

JENNIFER LINTON AND JAYE MACDONALD, LINTON & MAC, ABERDEEN

CAN’T FAKE IT TO MAKE IT

“WE’VE BUILT our brand in an organic way; social media has been instrumental, and our Insta-worthy interior and product offerings have played a huge part in this. We’ve made a conscious effort to align ourselves with brands that help us stand out from the rest.

Having autonomy and exclusivity in our region with brands such as Windle & Moodie and Oway has helped position us into the top five per cent of Aberdeen salons since we opened in 2015, and means we can offer our clients brands with a point of difference and something they can’t purchase locally. Our retail area has a decidedly Beauty Mart approach and we stock high-performing niche brands that have the benefit of looking great too.”

Think big but stock small to help your salon stand out in the age of online retail dominance

“WITH THE EMERGENCE of social media and the availability of information, we now have the smartest consumers of all time,” says Howard McLaren, co-founder and creative director at cult luxury hair brand R+Co, “and by consumers, I mean the clients in your chair as well as hairdressers in your salon.” How right he is.

The pressure is on for salons to deliver a different customer and retail experience to clients to gain their cash and their loyalty.

As a result, many are looking at burgeoning, more independent brands to sit alongside their bigger product partners to shake things up… with some even deciding to go fully independent in what they offer. These brands have stories, missions and ideals that can chime in with what your consumer holds important. R+Co’s Howard argues that many are searching for clean formulas with outstanding performance, and that is certainly a theme across those niche hair brands whose businesses are blooming.

Clean ingredients, sustainable packaging and recipes... increasingly these elements matter, and delivering brands with authentic messages can strengthen the relationship you enjoy with your consumer base.

For Perry Patraszewski, director at salon

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group Blue Tit, sustainability is in the DNA of the company.

“Aligning ourselves with a principled, organic product manufacturer was key to us from the start,” he explains. He partnered with Italian eco brand Davines, and not only does it match up with its eco credentials, but the packaging has absolutely played its role too. “Davines has provided a pretty and powerful backdrop to our interiors – products are ethical, offering both style and substance and providing solutions to all of our clients’ hair needs.”

Indeed, the Davines More Inside range sees each individual product gift-wrapped for extra retail excitement, and some salons take up the hair brand’s advice and recycle the Davines packaging as plant pots (a lovely bit of brand theatre, too). It all cements the brand as one that’s authentic, sustainable and practical… an enticing and attractive retail mix.

Some may be concerned about performance when formulas are clean or contain natural ingredients – the presumption being that they’ve had to forgo high performance to satisfy their conscience. That’s no longer the case with modern-day formulas. “I was invited to become a milk_shake educator and after three days of technical training, I was blown away by the colours, the pigments and more so with the wet lines.

I came home and changed my salon over that day,” says Kelly Tiggin, who has a salon in Knaresborough. At the time, she was carrying £5,000 of stock from other brands. “The cost was insignificant as I was using several suppliers to get the best products, not a single supplier carried everything I needed.

I now only stock milk_shake and have never looked back.”

For Oway, it’s about offering products rich in organic,

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The Culture of Hairdressing FORMULATED WITHOUT PARABENS + SULFATES*. VEGETARIAN. CRUELTY + GLUTEN FREE. REBEL BEAUTY BRANDS LTD

UK@RANDCO.COM

RandCoUK

@RandCoUK

*SLS OR SLES

TEL +441442248104

#Independents bio-dynamic ingredients, housed in packaging that’s stylish and recyclable. “It needs to look great and be effective while being ethical at the same time,” admits Simone Sighinolfi, commercial director at Oway. “We only buy from fair trade networks, developing eco-sustainable products with efficacy at their heart. Our R&D team always keeps this at the top of the list when it comes to developing products that are beautiful – both inside and out,” she says.

It can’t be underplayed just how important the packaging is to such cult brands – it’s what’s on the inside AND the outside that counts. They can grab attention from your salon window or social media, and will look amazing on your client’s bathroom shelves and Instagram, a big influence today when it comes to purchases.

“R+Co is an experience – and the packaging was designed to kick-start that, one that was equal to the actual use of the products,” says Alastair J Gourley, managing director of distributor Rebel Beauty. The team started with names that evoke a feeling, a place, a style or an attitude.

The brand’s design director, Amanda Wall, shot and collected thousands of photos before choosing the perfect look for each product.

The authenticity of a brand’s links to the craft of hairdressing can be important, too. Along with iconic session stylist Garren, and men’s

DAMIAN HIGGINS, DAMIAN HIGGINS HAIRDRESSING, LONDON “IT’S IMPORTANT to stay one step ahead of our clients’ demands and wishes by searching for innovative products that the clients will be looking for. When searching for detergentfree shampoo 18 months ago, Hairstory was the only true contender. We use it on all clients and encourage them to check out the website. Keeping a skeleton stock on display in the window and at the styling station and backwash, with no other products, also communicates our dedication to Hairstory.

Clients are able to order products as and when they need online, and the salon receives a set percentage of the sale.”

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CHERYL BRYSON, BRYSON & HARE, KIRKCALDY “After working in the industry for more than 20 years, I wanted to introduce a quality range that I believed in. R+Co fitted the bill perfectly. Not only was the price point perfect, I was also thrilled that it was a new brand, which coincided with the salon opening, and it ticked the right boxes – cruelty free, vegan, gluten free and sulphate and paraben free. I utilise the visuals, and the products are a real eye-catching feature – my stocked shelves look amazing. My salon and the brand is all about character. Being part of a small but growing luxury brand has its advantages, and there’s help across different elements of the business including digital media and marketing.”

groomer Thom Priano, Howard McLaren created R+Co and the Collective, which looks to support salons beyond retail, particularly with education.

And at a time where stylists are taking the time to recommend a personal product prescription to a client, only to witness in horror that client pick up their phone and purchase online while still in the chair, many salons want some concrete support in terms of retail strategy. “At milk_ shake, we strongly believe our products should not be sold online as the hairdresser should always be the one to examine a client’s hair and recommended the correct products,” argues Xavier Berrel, general manager at distributor Red Hot Products. “Many ‘professional’ product companies actively promote their goods on internet sites, but we don’t think this is good for the client, good for the hairdresser or good for a professional haircare brand.”

However, Hairstory offers a new approach to retail, as well as offering an innovative product in New Wash, because of the client going online. It’s realistic in its approach that consumers are going to shop digitally come what may. But Hairstory co-founder Eli Halliwell is keen to give back control to salons.

“We built Hairstory to enable hairdressers to participate in the e-commerce revolution,” he explains. It’s a straightforward model: hairdressers introduce clients to Hairstory products, then every time their clients buy – whether in salon or online – the salon makes the same money, 25 per cent of the sale.

Whichever approach you take, one thing is clear – to survive and thrive you need to find a point of difference, to go beyond what worked in the past. If you don’t, clients will walk on by…

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it’s up to you...

IF YOU BELIEVE THAT OUR WONDERFUL PLANET DESERVES TO BE SAVED AND RESPECTED AND YOU CHOOSE TO REDUCE YOUR IMPACT BY MAKING RESPONSIBLE PURCHASES // IF YOU WANT TO DETOXIFY YOURSELF FROM CHEMICAL AGENTS FULL OF AGGRESSIVE, TOXIC SUBSTANCES BY CHOOSING PRODUCTS RICH IN ORGANIC, BIODYNAMIC INGREDIENTS // IF YOU WANT TO BE SEDUCED BY SUBLIME BLENDS OF ESSENTIAL OILS, PHYTO-PROTEINS AND NOURISHING BUTTERS // IF YOU PREFER GLASS, PRECIOUS, PURE, INFINITELY REUSABLE AND RECYCLABLE OVER POLLUTING, DISPOSABLE PLASTIC // IF YOU ARE LOOKING FOR A BRAND WITH A HUMAN FACE THAT PURCHASES OVER FAIR TRADE NETWORKS AND DEVELOPS ECO-SUSTAINABLE PROJECTS // IF WHAT YOU’RE LOOKING FOR IS QUALITY, CONSISTENCY, TRANSPARENCY AND ENTHUSIASM, WELCOME TO THE WORLD OF ORGANIC WAY SUSTAINABLE LUXURY

f in d o u t m o r e at o w a y .c o .u k

#Independents

THE INDIE The state of independence? It looks gorgeous, it’s authentic and gives your

HAIRSTORY

This revolutionary line-up helps hair back to its original state and keeps it there. Hairstory is not just another hair product line, it is a new way of defining beauty. Its hero product, New Wash, replaces shampoos, conditioners and masks, too. hairstory.com/carryus

DAVINES

Founded in Italy in 1983, Davines started life as a familyowned research lab; it now reaches 75 countries but is guided by a daring attitude to do what it believes in. This allows the brand “to develop concepts and products that are original, authentic, and emotionally connected with people”.

020 331 5449/davines.com

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R+CO

Formed of a collective of some of the most forward-thinking stylists, R+Co is a ‘supergroup’ that shares its collective knowledge and curates every possible product a hairdresser could need. They’re going rogue – it’s what the R stands for!

01442 248104/randco.com

MILK_SHAKE

A professional salon range of products inspired by nature, milk_shake uses the benefits of milk and fruit to make hair look amazing and then keep it that way. Its Direct Colour cocktails create the perfect theatrical talking point in the salon, too.

01392 365177/milkshakehaircare.co.uk

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LABELS

client – and your salon – something different. Here are a few cult heroes…

WINDLE & MOODIE

One of London’s most adored salons, Windle & Moodie’s range not only meets Paul and Neil’s exacting standards, but also gives other salon owners something new, exciting and different to work with, and talk to clients about.

07717 480 649/windleandmoodie.com

NEÄL & WØLF

Indulgence is a right not a privilege – that’s Neäl & Wølf’s raison d’etre. The resulting line-up is an irresistible range of essentials made with finest formulations and suitable for every hair type, and with incredible aromas too, created by a world-famous perfumery.

01282 444900/nealandwolf.com

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OWAY

This premium Italian brand is all about luxury fused with sustainability, offering clients a luxe way to detoxify themselves from chemical agents by choosing products rich in organic, bio-dynamic ingredients.

01283 586986/oway.co.uk

ORIGINAL & MINERAL

This Australian brand focuses on hair free from stress, and reducing the chemical overload with formulations that are both effective and gentle. The products look great and are packed with incredible ingredients – its Project Sukuroi balm is enriched with gold oil to reconstruct damaged hair.

07577 637267/originalmineral.com

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For more than 85 years, Kenra Professional has been developing and producing professional hair care products.

In 2016, it reached UK shores in an exclusive partnership with Salon Success and Salon Services. We explore the heritage behind the award-winning brand and what it can bring to your salon

Worth the

YOU MIGHT’VE ONLY heard of Kenra Professional in passing, perhaps in relation to Instagram hair sensation, Guy Tang. But as the brand gains traction in the UK, you need to make sure you know all about this award-winning brand.

Despite it being relatively new on the UK hair scene, Kenra Professional has a strong heritage and has been providing the US hair industry with performancedriven products since 1929.

Dedicated to using only the finest ingredients, Kenra Professional has three unique lines: Kenra, Kenra Platinum and Kenra Color.

The Kenra family of brands began in 1929 with a single product. Since then, the range has expanded greatly with products and brands that align with the company’s core beliefs and values, while serving the industry’s needs.

Turn over to find out why you should partner with Kenra…

WAIT

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CR EATIV E HE AD AD VE RT OR IAL CREATIVE HEAD

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The PERFECT

partner

Why should you choose Kenra Professional? Let us count the ways…

Kenra haircare line launches

Kenra Professional is founded in Indianapolis with ‘no tweeze’ wax

• It’s purely professional and committed to hairdressers • The brand is always innovating: its performance-driven products are designed to meet the most sought-after stylist needs

1960

1929

• Kenra Professional is a longestablished, reputable brand with more than 85 years of dedication to the professional beauty industry

1920

1950

1960

• It also provides a wealth of support and education available on demand • You’ll work with a brand that’s gained recognition and awards for its products • Kenra Professional is not tested on animals • The brand is also known for its philanthropy, partnering with The Rapunzel Project and donating more than $50,000 (£38,800) since 2010

1959

Kenra Professional is purchased by barber and entrepreneur, Henry J Meyers

• Kenra Professional is new to the UK, exclusive to Salon Success in partnership with Salon Services, so you’ll enjoy an exclusivity not many other high street salons will have

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CR EATIV E HE AD AD VE RT OR IAL

2014

Kenra Professional acquired by Henkel

2017

Kenra Volume 25 wins 13th US Stylist Choice Award

2010

2004

1987

Kenra Platinum launches

Kenra Volume Spray 25 launches

1980

Kenra Professional acquired by TSG

1990

2000

1998

Kenra adopts the now iconic silver packaging

2016

Kenra Volume 25 wins 12th US Stylist Choice Award

2010

2007

2015

Kenra Professional acquired by Imperial Capital Group

Kenra Color launches Guy Tang Metallic shades

2012

Kenra Color launches

2005

2016

Kenra Professional launches in UK and Ireland

Kenra Volume Spray 25 wins first Stylist Choice Award

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The

LINE-UP From everyday caring and styling, to when you really need to push the boat out and impress, Kenra Professional has got it covered…

KENRA Kenra is the Kenra Professional flagship brand that began in 1960. The care and styling collection is straightforward and easy to use, providing solutions for clients’ everyday hair care needs. To make product recommendation even easier, the styling products come with a ‘hold index’ from 9 to 30. Most well-known for its hairspray portfolio, including the multi award-winning Kenra Volume Spray 25, the Kenra collection also features shampoos, conditioners, mousse, styling sprays, putty and gel.

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CR EATIV E HE AD AD VE RT OR IAL

HAIR HERO

KENRA VOLUME SPRAY 25 This spray has won a tonne of awards and for good reason: it works! This super-hold hairspray is wind-resistant, holds for up to 120 hours and resists humidity for up to 24 hours.

KENRA PLATINUM For when only the best will do, Kenra Platinum utilises luxurious ingredients and innovative technology to enable the style-savvy to create on-trend looks. Styling products come with a ‘hold index’ from 0 to 20, making product recommendation even easier. Products in the Kenra Platinum collection include reviving and thickening shampoos and conditioners, blow-dry and texturising sprays, dry shampoo, oil, a mist and a gloss.

HAIR HERO

KENRA PLATINUM BLOW-DRY SPRAY Not only does this spray reduce blow-drying time by up to 50 per cent, it protects the hair from heat damage and breakage.

If that doesn’t make it a hair hero, nothing will! The lightweight formula also smoothes, softens, detangles and eliminates frizz.

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COLOUR you can

COUNT

on

If you need dependable colour, it’s got to be Kenra Color CREATE SIMPLY STUNNING colour results fearlessly with Kenra Color by Kenra Professional. The wide-ranging and varied shades are straightforward and easy to use but, more importantly, they produce consistent results that stylists can count on.

THE KENRA COLOR PORTFOLIO Guy Tang’s Metallic Obsession – a collection of shades designed for pre-lightened hair.

The range of permanent and demi-permanent silver, violet and bronze metallics make for limitless colour combinations.

Permanent Coloring Cremes – a gentle, lowammonia formulation available in a wide array of warm and cool tones that deliver vibrant, long-lasting results and outstanding coverage.

Demi-permanent Coloring Cremes – formulated without ammonia, they’re an extremely gentle formulation for improved condition and manageability with intense shine.

A Permanent Blonding Category – includes offerings such as the Kenra Color Lightener Collection, High Lift Series and the extremely versatile Blonding Creme.

Demi-permanent Rapid Toners – formulated without ammonia and designed to process and tone in five minutes or less.

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Guy Tang’s #METALLICOBSESSION Guy Tang’s Metallic Obsession is the hottest colour trend to come from the US and now it’s available in the UK exclusively through Salon Success in partnership with Salon Services.

The nine permanent and eight demipermanent shades are designed for pre-lightened hair with Rose Gold metallic launching in the UK soon – so keep your eyes peeled!

To discover more about how partnering with Kenra Professional can give you the professional edge, call the Salon Success team on 0845 659 0011 or visit salon-success.co.uk/kenra

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THE SKY’S THE LIMIT… 70-71_Paul Mitchell Spread 2.indd 1

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WELCOME TO A NEW WORLD

CHOOSE A BRAND KNOWN FOR ITS 80-STRONG RANGE OF PERFORMANCEDRIVEN PRODUCTS THAT’S LED A BY MAN KNOWN FOR HIS PHILANTHROPY. CHOOSE PAUL MITCHELL

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THIS IS JUST THE BEGINNING

Change is in the air. For better or worse, the world is always on the move – politically, economically and environmentally – but you can do a lot more than you think to change it.

You have the power to make a world of difference – and it begins by choosing the right brand to partner with.

There’s a wealth of products to choose from out there and while performance is key, of course, more clients are becoming ever more aware of the world around them, so an important decision-making factor must be what that brand’s impact is on the world.

One man making a difference is John Paul DeJoria [pictured above], co-founder of John Paul Mitchell Systems.

More than 35 years ago, John Paul and the late Paul Mitchell launched a professional hair brand that would not only serve the hair industry, it would serve the world.

Since then, John Paul has dedicated his life to hairdressing and to giving back. When you choose to partner with John Paul Mitchell Systems, you get more than just a highperforming product – you’re supporting a brand that believes in making a difference.

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BE THE CHANGE

WHEN IT COMES TO HOW PAUL MITCHELL IS MAKING A DIFFERENCE, THE NUMBERS SPEAK FOR THEMSELVES. ISN’T IT TIME YOU WERE PART OF A CULTURE HELPING TO CHANGE THE WORLD?

1,091,034 SHELTERS FOR ANIMALS CREATED

750,000 TREES TO BE PLANTED BY THE END OF 2019 THROUGH REFOREST’ACTION

ZERO

$16.7M (£12.8M) RAISED FOR CHARITY BY PAUL MITCHELL SCHOOLS

ANIMAL TESTS FOR PAUL MITCHELL PRODUCTS

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COPPAFEEL!

HOW PAUL MITCHELL IS SUPPORTING THIS UK CHARITY

CoppaFeel! is a breast cancer charity that aims to create awareness among young people. It wants to instil a healthy breast checking habit that could save a life.

Paul Mitchell has pledged more than £20,000 in the past few years to supporting the CoppaFeel! Uni Boob Team campaign. This reminds students on campus to check their breasts with a free monthly text; the campaign also creates hanging shower tag reminders.

Paul Mitchell also continues to support the charity’s annual FestiFeel! event in London, curated by Fearne Cotton, and encourages salon partners to help raise awareness and much-needed funds throughout the year.

TO FIND OUT MORE, VISIT COPPAFEEL.ORG

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PAUL MITCHELL IS STRIVING TO HELP WATERKEEPER ALLIANCE PROTECT OUR WORLD’S WATERWAYS FOR GENERATIONS TO COME

Paul Mitchell has been a proud supporter of Waterkeeper Alliance, an environmental movement that is dedicated to protecting communities, ecosystems and waterways, for more than a decade.

THE GOAL

From rivers and streams to coastlines, Waterkeeper Alliance’s goal is to preserve every major watershed around the world, ensuring that they are fishable, swimmable and drinkable.

John Paul DeJoria participates on the Alliance’s trustee council, making corporate donations and sponsoring events, including the annual Deer Valley Celebrity Ski Fest, presented by Paul Mitchell.

GLOBAL REACH

Waterkeeper Alliance brings together more than 260 Waterkeeper organisations around the world in 31 countries that are working to protect 2.3 million square miles of waterways.

EMPOWERING COMMUNITIES The work of Waterkeeper Alliance helps communities locally and globally by empowering them to stand up for their right to clean water.

Below: John Paul and Marcia Gay Harden at the Celebrity Ski Invitationals for Waterkeeper Alliance, sponsored by John Paul Mitchell Systems

WATERKEEPER ALLIANCE

TO FIND OUT MORE, VISIT WATERKEEPER.ORG

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BEHIND THE BOTTLE: AWAPUHI WILD GINGER

HOW ONE OF PAUL MITCHELL’S MOST LUXURIOUS RANGE’S CAME TO BE…

Like many truly great things, the almost magical properties of Awapuhi Wild Ginger were discovered by accident. Paul Mitchell often visited the tropical island of Hawaii and it was there that he happened upon a bright red flower. He discovered that the juice from this flower had deep cleansing and moisturising properties, and it wasn’t long before this wonder plant was widely used within the Paul Mitchell range.

Paul’s main priority was to continue to produce awapuhi in the most natural conditions possible, reflecting the plant’s local origins and helping to protect the environment.

In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered awapuhi farm it is today. The pair wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs.

To this day, all of the awapuhi used in John Paul Mitchell Systems products is harvested here.

No chemical process is involved in creating awapuhi. The finely powdered root is blended with pure water and turned into a liquid, ready to add to the products to help cleanse, condition and revitalise the hair.

Today Awapuhi Wild Ginger is a firm stylist and consumer favourite.

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BABY2BABY

PAUL MITCHELL OFTEN SUPPORTS CHARITIES CLOSER TO ITS HOMETOWN OF LOS ANGELES, AND BABY2BABY IS ONE… Baby2Baby is a US-based charity that provides low-income children up to the age of 12 with clothing, nappies and all the basic necessities every child deserves. Paul Mitchell vice-chairman, Michaeline DeJoria, has taken a special interest in being part of this organisation and sits on the board of directors alongside Rachel Zoe, Nicole Richie, Jessica Alba and other high profile supporters.

5,517 VOLUNTEER HOURS IN 2016

C H I L D R E N 100,000 IN 2015 S E R V E D 125,000 IN 2016

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11.8 MILLION ITEMS DISTRIBUTED IN 2016

155,000 PIECES OF CLOTHING 80,000 PAIRS OF SHOES 13,000 BOOKS 162,000 HYGIENE PRODUCTS

1 OUT OF 3

US MUMS HAVE HAD TO CHOOSE BETWEEN GIVING THEIR BABIES NAPPIES OR FOOD…

SWEET

DREAMS

MORE THAN 13 MILLION NAPPIES WERE DISTRIBUTED IN THE PAST FIVE YEARS

CAMPAIGN

IN 2016, 100% OF SLEEP REQUESTS WERE FILLED, ALLOWING EVERY CHILD IN THE BABY2BABY PROGRAMME TO RECEIVE A CRIB, BASSINET OR BED TO FIND OUT MORE, VISIT BABY2BABY.ORG

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GROW APPALACHIA HOW PAUL MITCHELL IS HELPING FAMILIES PLANT A HEALTHY FUTURE

In 2010, John Paul DeJoria founded Grow Appalachia, a non-profit initiative that helps families in the Appalachian region of the Eastern United States to plant a healthy future.

The organisation is committed to helping Appalachian families grow as much of their own food as possible and has helped 4,370 families so far.

MORE THAN TWO MILLION POUNDS OF FOOD

In just four years, the organisation has produced more than 2.7 million pounds of organic food for thousands of people in the Appalachian mountains.

COMMUNITY GARDENS

Through various community partnerships, Grow Appalachia has supported thousands of gardens in six US states. These gardens were planted and continue to be maintained by community members.

TO FIND OUT MORE, VISIT GROWAPPALACHIA.BEREA.EDU

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REFOREST’ACTION PAUL MITCHELL’S TEA TREE RANGE PROUDLY SUPPORTS REFOREST’ACTION, AN ENVIRONMENTAL ORGANISATION THAT PLANTS TREES IN THE AREAS THEY’RE NEEDED MOST

Plant a tree and start a forest with Tea Tree! This is the ambitious plan set by Paul Mitchell and its Tea Tree’s Rooted in Green project in collaboration with Reforest’Action – it has made a commitment to: • Plant 750,000 trees by the end of 2019 • Conserve the California forests, the Amazon Rainforest in Peru and the forests of Haiti • Help slow climate change by sequestering 100,000 tonnes of CO2 during each tree’s life • Improve community health and air quality to create a healthier life for locals • Support local economies by increasing revenues by using what the trees produce, such as the cocoa and maya nuts • Create fertile land to increase soil protection • Teach children about the importance of forests For the Peru reforestation project, Reforest’Action has chosen to use the Maya nut tree and the trees will be planted by local communities who will eventually harvest and market the produce. Once trees have matured, about 2.5 acres can provide $15,000 (£11,500) of revenue a year — plus the CO2 sequestration will help tackle climate change.

And that’s just the beginning!

TO FIND OUT MORE, VISIT REFORESTACTION.COM

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BEHIND THE BOTTLE: MARULAOIL DISCOVER THE BEAUTIFUL PARTNERSHIP BEHIND LUXURIOUS MARULAOIL

MarulaOil is a luxurious hair care range known for its hydrating and replenishing properties. But what might be less well known is the support it provides rural communities in Africa.

Versatile, hydrating marula oil comes from the fruit of the marula tree, a vital resource for the people of southern and eastern Africa.

Brimming with powerful antioxidants, oleic acids and a high concentration of nutrients, marula oil is not only a prized beauty ritual it’s a sustainable source of income as well. The marula fruit is harvested in Africa by women’s collectives who are educated on safe practices, given traceability training and paid a fair wage.

Today, MarulaOil helps create a sustainable income for more than 4,000 women and their families.

So the secret behind MarulaOil is out. Now your clients can enjoy one of Africa’s most envied beauty secrets, knowing they are helping to support rural communities.

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SAY NO TO BULLYING

*Mintel USA

STAND OUT AND BE KIND WITH PAUL MITCHELL NEON Did you know that 50 per cent of teens worry about bullying* and 100 per cent of parents worry about teens being bullied?* In a bid to help tackle bullying in schools, Paul Mitchell Neon has teamed up with The Diana Award’s charity Stand Up To Bullying. Established in 1999, The Diana Award is a legacy to Diana, Princess of Wales.

One of the Diana Award’s main projects is the Anti-Bullying Ambassadors Programme, which has trained more than 20,000 young people across the UK to lead on anti-bullying campaigns in their schools.

The Neon brand is supporting this by celebrating young people across the UK who have done exceptional anti-bullying work.

To help the brand achieve this, it’s recruited a #NeonSquad to inspire other young people with their anti-bullying stories – because Paul Mitchell wants to help create a world where everyone can be themselves and shine!

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MEET THE #NEONSQUAD!

SEE THEIR STORIES AT CREATIVEHEADMAG.COM/ NEON

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ALL IN THE FAMILY In 1980, Paul Mitchell and John Paul DeJoria had a vision: to found a company by hairdressers for hairdressers. Today, John Paul DeJoria and Paul’s son Angus Mitchell continue to steer the company according to the original vision.

Despite lucrative offers to purchase John Paul Mitchell Systems, they refuse to sell the company because of the initial vow Paul and John Paul took to stand by the professional beauty industry.

When Paul Mitchell started distributing in the UK in 1989, it chose Salon Success as its distributor. Why? It could see Salon Success supported the professional and that its focus was the industry. Paul Mitchell Luxury Hair Care is a brand conceived and developed in line with this. Today, hairdressers are the reason for the success of Paul Mitchell Luxury Hair Care.

Because of your loyalty, Paul Mitchell is going to remain loyal to professional hairdressers. How? John Paul Mitchell Systems’ chief executive, John Paul DeJoria, has included the company in his family trust, which dictates that none of the generations to come are to sell the John Paul Mitchell Systems company under any circumstances for 350 years.

Paul Mitchell Luxury Hair Care has always been, and will always be, under the ownership of the DeJoria and Mitchell families, where it started, and where it will stay; at the heart of the families that created it.

BE PART OF A CULTURE THAT’S HELPING TO CHANGE THE WORLD – BE PART OF PAUL MITCHELL. TO FIND OUT MORE, CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK

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CR EATIV E HE AD AD VE RT OR IAL

…WITH PAUL MITCHELL

TO FIND OUT MORE, CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK

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21/08/2017 11:01

HEDONISM The world might be troubled, but don’t let that stop you from enjoying yourself.

Here, travel influences fashion through colour and textures. Vibrant, tropical palettes distract us from harsh realities.

“EACH SEASON, OUR BACKSTAGE EXPERIENCES ALLOW US TO SELECT TRENDS AND TECHNIQUES WE CAN SHARE WITH HAIRDRESSERS, INSPIRING THEM IN THEIR CREATIVE AND SALON WORK” MARIA KOVACS, TIGI EUROPEAN SESSION DIRECTOR

JOIN

GLAMOUR REVIVED When times are tough, the tough, well, turn to glamour. Here, the wearer is taken on an escape route to the past via dazzling sequins, luxurious feathers and ruffles upon ruffles on glam ballgowns. Pick a decade and run with it.

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ARTIFICIAL INTELLIGENCE Why stay in the present when the future is so much brighter? Always looking ahead, fashion turns to artificial intelligence translated through technical fabrics, high shine and the rise of 3D prints.

TOGETHER Damir Doma

THE SPIRIT OF A/W17 IS ONE OF UNITY AS DESIGNERS MADE BOLD STATEMENTS REFERENCING EVERYTHING FROM MULTICULTURALISM TO BODY EMPOWERMENT. TIGI CROSSES BOUNDARIES TO BRING US THEIR TREND SELECTION FOR THE SEASON

POWERING UP There’s a power play taking place, seen in the revival of sharp tailoring (hello shoulder pads and the double-breasted jacket) but with a softer, more relaxed silhouette – uniformity becomes synonymous with solidarity.

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GOOD GIRLS LOVE A BAD BOY TIGI WENT BACKSTAGE AT A/W17 TO SHOWCASE THE MOOD BEHIND THE HAIR

WHILE SOME DESIGNERS used the runway to make political statements, hair took a more minimalist turn. The world is unpredictable but hair is under control and polished to perfection. Gently tousled but immaculately finished, TIGI European session director, Maria Kovacs, translated minimalism with loose ponytails worn nonchalantly at the nape at Mark Fast.

The look was created using Catwalk by TIGI Bodifying Spray, Work It Spray, Root Boost and Transforming Dry Shampoo.

There was also a new femininity in the air, as seen at Ricostru, where soft shapes and flowing hair with gentle waves were spotted. And at Damir Doma at Milan Men’s Fashion Week, the hair for both men and women took on a bad boy vibe with a nod to grunge.

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“WE CREATED A CONTROLLED GENTLEMAN’S PARTING, SLICKING THE HAIR BACK FOR A REALLY FLAT AND CLEAN LOOK, BUT WITH THIS ’80S REBELLIOUS FRINGE IN THE FRONT, IT’S A GOOD WAY TO COMBINE SOFTNESS WITH A MASCULINE EDGE” MARIA KOVACS, TIGI EUROPEAN SESSION DIRECTOR

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COLOUR GETS SERIOUS

COLOUR ON THE CATWALK PROVIDED THE IMPACT DESIGNERS WERE LOOKING FOR THIS SEASON

THERE WAS AN UNORTHODOX use of colour on the A/W17 catwalks; calm and crazy shades combined and clashed, and experimental colourists were given the freedom to design a palette reflecting fashion designers’ chosen seasonal colours.

Shades such as spicy mustard are up there as a current yellow tone favourite, while light beige, camel, caramel and soft, faint browns make up the spectrum. When it comes to creating a darker palette; cocoa, chestnut and black dahlia will be key references. But the standout hues of the season are red and copper – think of everything from marigold and chrysanthemum through to deep amber and pumpkin.

What makes these shades truly exciting is how they make style ageless. Those who want their hair to look healthy, vibrant and with just the subtlest of nods towards the latest hair shades will find this red works perfectly and TIGI copyright©olour’s latest range is what they need.

TIGI copyright©olour has launched five red-based shades as part of its AGE DENIED line up. The rejuvenating permanent hair colour range helps clients take control of their ageing with confidence and sophistication.

“We’re very aware colour clients cover a wide age range and it’s often the more mature client who buys designer clothes,” explains Warren Boodaghians, technical director of the TIGI Global Academy. “We felt it was important to ensure this client group could have the opportunity to wear trend-inspired colours and take control of their image.”

The new red-based shades will ensure your clients stay one step ahead of the trends throughout autumn and winter.

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CR EATIV E HE AD AD VE RT OR IAL

“WE’VE INTRODUCED FIVE SHINE-ENHANCING SHADES TO TIGI COPYRIGHT©OLOUR AGE DENIED, PROVIDING HEALTHY LOOKING, SEDUCTIVE AND VIBRANT RESULTS ON MORE THAN 50 PER CENT NON-PIGMENTED HAIR” WARREN BOODAGHIANS, TECHNICAL DIRECTOR OF THE TIGI GLOBAL ACADEMY

STAY UP TO DATE WITH TIGI ON SOCIAL MEDIA @tigipro @TIGIProfessional and @CatwalkbyTIGI @catwalkbytigi and @tigiprofessionals Download the TIGI App 24/7 in the App Store now!

Trends, colour, styling – TIGI does it all. To find out more call 0844 844 0944 or visit tigiprofessional.com 77

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21/08/2017 12:33

BOY

S

D

T C ’ R N Y O

A FIRST COLLABORATION BETWEEN TIM HARTLEY AND TINA HAUKJAER ANDERSEN, GARÇON IS A BACK-TO-ROOTS APPROACH TO TODAY’S GENDER FLUIDITY. A STAUNCH CALL TO PRECISION HAIR, THIS IS A STATEMENT OF UNITY BETWEEN PLAYFUL ESCAPISM, THE QUIRKY AND THE POWERFUL PHOTOGRAPHY BY RICHARD ISRAEL

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HAIR Tim Hartley and Tina Haukjaer Andersen. STYLING Tim Hartley, with clothing from the Tim Hartley Archive. MAKE-UP Sara Egri.

TIM HARTLEY is our Featured Artist this month. To see more visit creativeheadmag.com/education

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Raw power

LIDIA PATRIZIA FROM BLUE TIT REVEALS HER AFRO PUNK COLLECTION, USING BEAUTIFUL BRAIDING AND MODEL RUDY MONROE’S CHARACTER TO PORTRAY STRENGTH AND CREATIVITY PHOTOGRAPHY BY KIM LANG CREATIVE HEAD

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HAIR AND MAKE-UP Lidia Patrizia, Blue Tit. STYLING Bongeka Dube. MODEL Rudy Monroe.

Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Colour

FLUX

London’s Tobacco Dock provided a stunning setting for Goldwell’s Color Zoom UK Final 2017, where nearly 600 guests enjoyed cocktails on a freshly laid lawn inside the building, before a show that celebrated the Color Zoom 2017 trend, IN-FLUX. Goldwell’s global creative ambassador, Mark Leeson, opened the event with an incredible display of veiled hues and colour melts, returning later to discuss his new project, the Mark Leeson Art Squad inspired by Goldwell.

Another Goldwell legend celebrated on stage was Beverly C, who had enjoyed a mentoring role for an all-female group of stylists shooting images for the Color Zoom UK Final.

Neil Barton, a previous Global Color Zoom winner, also presented a breathtaking show with an athleisure vibe and neon inner eye accents to contrast the petrol tones weaved throughout the models’ hair. But all eyes were on hosts Mark Giannandrea (general manager of KAO Salon Division UK) and Irene Meikle (Goldwell’s head of education), who revealed the night’s category winners, ahead of a Barcelonathemed after party in the depths of Tobacco Dock. Why Barcelona? It will play host to the Color Zoom Global Final this October – and the UK is feeling pretty confident…

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Mark Leeson Neil Barton

Neil Barton

Neil Barton

Irene Meikle

Mark Leeson 086-091_Scene.indd 2

Mark Giannandrea

Mark Leeson Beverly C (left) with her mentor group Nicholas Holmes, Lydia Wolfe and Caroline Brand CREATIVE HEAD

And the winners are… NEW TALENT GOLD Lydia Wolfe, Tony Wood Hairdressing SILVER Olivia Cordice-Turner, Spirit Hair Company BRONZE Toni Hobson, Tana-B Hair Company

CREATIVE GOLD Caroline Brand, Oracle Hair & Beauty SILVER Hannah Murphy, Nicola Smyth Award Winning Hair BRONZE Gary Pelluci, Gary Pelluci

PARTNER (FOR GOLDWELL EDUCATORS) GOLD Nicholas Holmes, Hobson & Holmes SILVER Craig Paul, Timba Hair & Beauty BRONZE Nicola Smyth Humphriss, Nicola Smyth Award Winning Hair

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sake

CREATIVE HEAD EDUCATION took London to art school with its first ever live event. Artworld, in partnership with Revlon Professional, explored the status of the art of hairdressing.

Hosted by Creative HEAD publisher Catherine Handcock, a panel of experts revealed works they felt an affinity with and which were to be used as inspiration for hair crafted live on stage by the Revlon Professional session team. Art critic Doris Lockhart Saatchi selected The Only Way is Up by Damien Hirst, which inspired Emmanuel Esteban from Anne Veck Salons to use hidden tubing to pipe smoke from a model’s head to mesmerising effect. John Vial, global influencer for Revlon Professional, chose architect Zaha Hadid’s Heydar Aliyev Centre in Azerbaijan for Carl Brown of Russell and Brown’s Vintage Salon to blend vintage setting and bulking techniques with sweeping lines. Julie Verhoeven of Central Saint Martins selected Niki de Saint Phalle’s Hon, which Ceri Cushen of Metropolis took as the base for a gravity-defying up-do. Finally, Tony Glenville, creative director at the London College of Fashion, selected his own fashion sketches for Sarah Necia Wood of Necia’s Hairstyling to interpret. The 150 guests took home a packed goodie bag courtesy of Revlon Professionals and American Crew. A truly amazing experience.

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DORIS’S CHOICE

Doris Lockhart Saatchi

ART’S

Emmanuel Esteban

For

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Julie Verhoeven Ceri Cushen

Carl Brown

John Vial

JOHN’S CHOICE

JULIE’S CHOICE

TONY’S CHOICE

Sarah Necia Wood

Tony Glenville

SEE MORE from Artworld at creativeheadmag.com/education

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Catherine Handcock and Errol Douglas MBE

Living

LEGEND

THE COTERIE CAME BACK to Glasgow for an evening with global legend Errol Douglas MBE. Interviewed by Creative HEAD publisher, Catherine Handcock, Errol talked about his journey from sweeping up in an East London salon to receiving an MBE from the Queen and winning industry titles such as the L’Oréal Colour Trophy and Cosmopolitan’s Ultimate Man of the Year.

In 2016, he took Creative HEAD’s Most Wanted Creative Talent title for the third time, making him part of an elite group – a Most Wanted Legend.

“If you have a focus, a dream, a goal, you have to go for it. If you take your foot off the accelerator, somebody else will get there first,” said Errol. His positive energy and outlook is to be much admired: “People unload their crap on us and we are experts in absorbing it. But I remain positive, all the time.”

When it was over, Errol took time to snap selfies with enamoured fans and relax at the bar until closing. Happy guests departed into the Glasgow night with a generous gift from BaByliss PRO – the awesome Titanium Expression Deep Waver.

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21/08/2017 12:39

Lee Kynaston

Matt Robinson and Johnny BaBa Luke Benson

Olly Smith WINNER! Cut & Grind’s Samuel Galvin walked away with a suitcase stuffed with American Crew goodies!

CREATIVE HEAD

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Boy

TALK

IT WAS standing room-only at the Coterie in London for ‘Twenty-First Century Boys’ – an exploration of modern barbering and the men it serves – hosted by Creative HEAD editor, Amanda Nottage. Menswear buyer Olly Smith and grooming journalist Lee Kynaston began the evening by offering astute observations about the growth of men’s fashion and the grooming market over the past two decades. Then Johnny BaBa of Barber Barber and Tommy Guns Reloaded, and Matt Robinson of Mister Robinson’s in Rugby, explained what barbering means to them. Things got feisty discussing Johnny’s Barber Barber shop – he operates a ‘no women’ policy so that “men can feel comfortable being men”. As the panel debated what qualifies as a ‘masculine’ environment, Lee suggested that modern masculinity has fractured, diversified and is more complicated than it has ever been. “That mirror my dad looked into and knew he was ‘a man’ has shattered now,” he explained. The crowd then enjoyed a refresher while collecting a fabulous goodie bag from event sponsor, American Crew. Handsome indeed!

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Tamara Lohan MBE

Alexis Conran

WE ALWAYS LOOK forward to Wella Business Network Live and for the event’s 20th anniversary the brand really pulled out all the stops. Day one saw Mr & Mrs Smith co-founder, Tamara Lohan MBE, speak about the challenges of launching a business; while social media entrepreneur Steven Bartlett revealed how he could make anything trend on social media within 30 minutes. The 230-strong audience was also treated to an account from Lucinda Chambers about how she became Vogue fashion director. The day ended with Diversity dancer Ashley Banjo, who delivered an incredible speech on making the most of every opportunity.

Day two kicked things off with Lord William Hague discussing leadership and what small businesses can expect from Brexit.

Then TV presenter and creator of The Real Hustle, Alexis Conran, gave a fascinating glimpse into the world of scams and how to protect your business from threats. Ending on a high, climber Alain Robert – aka ‘the French Spider-Man’ – relayed his stories of climbing the world’s tallest buildings with his bare hands.

“Live your dreams and don’t dream your life,” he said.

We couldn’t agree more.

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Steven Bartlett

Lucinda Chambers

BUSINESS

Alain Robert

Ashley Banjo

Host Michael Douglas

We mean

CREATIVE HEAD

21/08/2017 12:40

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21/08/2017 12:44

Off to a meetin g with @elena lavagn i #wom anpowe r

#Blending

A brunette and a blonde! A pleasure looking after @zoeirwin and @lisa-snowdo n colours

In the

Beaut iful face, bea utif ul hai r @diipa kho sla

frame Colourist Seniz Alkan (@senizalkan) at London’s Neville Hair & Beauty, snaps away

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CREATIVE HEAD

21/08/2017 12:49

Introducing EPICTM Professional’s 6 piece Master Stylist Kit. Includes 1 of each: Deluxe Detangler Quick Dry Deluxe Shine XL Blowout 32mm Super SmoothTM 50mm Super SmoothTM

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