Creative HEAD September 2018

£4.50 SEPTEMBER 2018

In print•online•everywhere!

SEPTEMBER 2018 CREATIVEHEADMAG.COM 01_SeptCoverGHD.indd 1-2

Royal APPOINTMENT

22/08/2018 11:13

Queens LONG LIVE THE

01_SeptCoverGHD.indd 3

16/08/2018 15:35

You

...ALL GIVEN THE ROYAL TREATMENT BY

01_SeptCoverGHD.indd 4

16/08/2018 15:39

good

LONG LIVE HAIR DAYS! Make every client feel like royalty with ghd platinum+ In the modern world, hairdressers have the power to make clients feel like queens. Royalty equals luxury, and luxury equals a bespoke, personalised service. From tailored scents and personally blended foundations to smart tech that creates the perfect Spotify playlist for you and curates your Instagram feed, a personalised approach is key to making clients feel special. As world leaders in beauty innovation, ghd has taken this trend for the hyper-personal and turned it into a breakthrough new styler.

Meet the world’s first smart styler that predicts your client’s hair needs.

Featuring ground-breaking new innovation – ultra-zone with predictive technology – the new ghd platinum+ responds to your hair and the way that you style, controlling heat more effectively to give ultimate results and stronger, healthier hair.* “We’ve taken sensing and heating technology to the physical maximum with platinum+,” says Dr Tim Moore, vice-president of smart devices for ghd. “By having a sensor that covers the whole area of the heater and algorithms that smartly predict what the heater needs to do next, this styler can ensure definitive styling longevity and shine, without the damage. It’s the ultimate hair styling tool.”

While this is all well and good, what does this actually mean for salons? Adam Reed, ghd global ambassador and co-owner of Percy & Reed salons, explains: “The thing that I love most about ghd platinum+ is that it features the most incredible smart technology that adapts to every individual’s hair needs. This has made styling so easy for me. No matter whether a client has super thick hair or incredibly fine hair, I know that by using platinum+ I will get a consistent result and a beautifully smooth finish across every hair type.”

01_SeptCoverGHD.indd 5

16/08/2018 15:35

CR EATIV E HE AD AD VE RT OR IAL

GHD PLATINUM+ IN DETAIL

Developed by ghd scientists and engineers over a fiveyear period, new ultra-zone with predictive technology is the latest breakthrough in heat styling and guarantees homogeneous heat across the whole styler plate •Cutting-edge predictive technology recognises the thickness of the hair, the section size and the speed at which you are styling and adjusts as you are working to constantly maintain the optimum styling temperature, so you achieve ultimate results even quicker on all hair types •Infinity sensors monitor the heat 250 times a second, to always maintain the safer-for-hair temperature of 185°C •ghd platinum+ is so reliable that it comes with a three-year warranty for peace of mind

“ghd has made the best styler even better”

Adam Reed

PROVEN RESULTS

70% healthier hair* 20% more shine** 2x more colour integrity* Fastest ever heat up time – ready to style in 20 seconds

01_SeptCoverGHD.indd 6

*Versus a styler working at 230°C. **Versus naturally dried hair.

ghd global ambassador

16/08/2018 15:35

CLUB club

.com/ g a m d a e h e iv t a cre

SIGN UP NOW AND RECEIVE TIGI COPYRIGHT CARE PRODUCTS, WORTH

£52!*

£10 YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

003_CHClubSept.indd 1

WIN a TIGI Copyright Care goody bag, valued at £100!

Already a Creative HEAD Club member? We’ve got something special for you, too! Club members have the chance to win a TIGI Copyright Care goody bag that includes Treatment Base as well as salon-sized bottles of Shine, Smooth & Repair Boosters. These services are for in-salon use only and valued at nearly £100 – they’re the perfect way to boost your clients’ backbar experiences. To be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD FOR E CREATIVUB members will receive an email on 1 September!

D CL HEA MEMBERS ONLY

*For the first 25 new members to sign up between 1 September and 30 September 2018. Subject to availability and no cash equivalent will be offered.

FOR JUST

It includes: Volume Shampoo and Conditioner and Shine Booster.

22/08/2018 16:32

ALL HAIL PLATINUM+ The world’s 1st SMART styler that predicts your hair’s needs. #ghdbreakthrough

For more information and to become a stockist, contact your ghd account manager or call 01924 423400.

BAB00302_CH_ProTitanium_285x440.indd 1

08/02/2018 15:27

S E S S I O N SALON TO

SINCE 1959

With BaByliss PRO’s Titanium Expression range you can create any look from session to salon.

Our tongs combine premium titanium with an advanced heating system to give consistent, even heat that you can rely on for a perfect finish.

Find out more @BaBylissPROUK

BAB00302_CH_ProTitanium_285x440.indd 2

08/02/2018 15:28

L B

Lig

Full-

• JOIC

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

• Up t ever

• Up t

For m

#LIVETHEBLONDELIFE www.joico-blondelife.com

2180645_Joico_Blonde_Life_Advertentie_Creative_HEAD_285x440mm_v3.indd 1

25/07/2018 08:28

LIVE THE BLONDE LIFE Lightening & Brightening System Full-service blonding from salon to home – gold or platinum style • JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright.

• Up to five levels of even lift through 60 minutes, while protecting the health and integrity of each and every strand without using a bleach. (refers to NEW Blonde Life Hyper High Lift Permanent Crème Color) • Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder) For more information call 0845 071 2326

W E N

2180645_Joico_Blonde_Life_Advertentie_Creative_HEAD_285x440mm_v3.indd 2

25/07/2018 08:28

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands

STRUCTURE is a styling brand offering a compact and unisex product portfolio that lives up to the performance promise that is the JOICO legacy. All STRUCTURE products allow stylists and consumers alike to create looks and styles that underline personality and individuality with hairstyles varying from perfect to perfectly imperfect.

For more information call 0845 071 2326

2180689_Joico_STRUCTURE_advertentie_Creative_HEAD_285x440_v1.indd 1

09/08/2018 12:51

“A new rhythm in your hair routine”

my life. my structure. my rhythm. follow my rhythm on www.structurebyjoico.com

2180689_Joico_STRUCTURE_advertentie_Creative_HEAD_285x440_v1.indd 2

09/08/2018 12:51

from Brooklyn with love amika is a professional line of haircare and tools. Founded by industry OUTSIDERS in Brooklyn, New York.

We are on a mission to inspire a lifestyle of self-expression and hair rebellion against conformity and the mundane. #hairrebellion amika products are like a good friend – straightforward, dependable and fun to spend time with. We are kind-of obsessed with this “super-fruit”, Sea Buckthorn Berry, so we include it in every haircare and styling product.

Our products are vegetarian-friendly, cruelty-free and To carry amika in your salon, please contact amika@alanhoward.co.uk or visit any Alan Howard store location.

#amika

@love_amika

COLOUR IT. STYLE IT. OWN IT.

BAB00335_RUSK_CH_289x440.indd 1

08/08/2018 14:12

STYLE WITH CONFIDENCE

Introducing our new high performance styling range.

A professional collection of products designed to give you the tools you need to create with confidence. From essential prep products to finishing creams and sprays, each product has been developed to protect and care for the hair, whilst giving you performance you can rely on. Whether it’s hold, definition or texture, we’ve got the product for you.

@Rusk_UK

SHOP YOUR WAY AT salon-services.com

BAB00335_RUSK_CH_289x440.indd 2

0330 123 1907

in store

08/08/2018 14:39

Editor’s letter

28

84

80

JOIN US!

When you make an iconic and internationally renowned creative director cry, you can’t help but look inward and consider your life choices. Such was my experience with the ever-energetic Antoinette Beenders. Readers, hand on heart, I did not mean to – she was on a stopover in London from Minneapolis to Milan, so I’m confident jet-lag was involved. But seeing her react this way when asked about her time in London, and her passion for the city, her craft and her mentors, was utterly heartmelting, and just made me love this creative livewire even more. Please read her fantastic take on Instagram and its impact on her daily work, from page 38. If you’re looking for some more standout creatives, your luck is in – hairdresser du jour Larry King collaborates with 2017 Most Wanted Exceptional Stylist, Dylan Bradshaw, on a vintage-vibed shoot with Dyson (page 64), while the Fowler35 team shares its latest collection from page 80. Oh, and we had 80 hairdressers on set, watching Rankin and Nick Irwin shoot a lucky 20 guests totally live.

You know, just your average Creative HEAD Monday night… keep your eyes peeled for more jaw-dropping events on the way!

Amanda Nottage Editor

amanda@alfol.co.uk

014_EdsLetterSeptTemplate.indd 1

creativeheadmag.com

creativeheadmagofficial

Congratulations to our Most Wanted and The It List 2018 winners!

What incredible talent! Head online to see all the Grand Final coverage and keep an eye out for our supplement with the October issue. Are you part of the Big Hair Do on 26 September? We can’t wait to see what you’ve got in store as the UK’s biggest hair party hits 100 salons once again. Make sure you’ve got your ticket for The Coterie London on 1 October – it’s a not-to-be-missed night with Neil Moodie and special guests, head to page 51 for info. Finally, our next instalment of Featured Artist LIVE is coming 19 November – three words, Johanna Cree Brown. See page 50 and get on the list before it’s too late.

@creativeheadmag

23/08/2018 13:57

September

WHAT’S INSIDE 38

ON THE COVER

80

Hair by the ghd queenmakers

ANTOINETTE BEENDERS

The Fowler35 team dials up its strengths

Aveda’s global creative director gets a little emotional looking back on her illustrious career so far

84 SCENE

Outliers THE

Paul Mitchell gathers in Las Vegas and Rankin meets Creative HEAD

e Free insid

rs The Outlie The innovators and salons disrupting the status quo 001 RM_Cover_GW11.indd 1

EDITOR

STAFF WRITER

ADVERTISING

DEPUTY EDITOR

CONTRIBUTOR

CLASSIFIED EXECUTIVE

ART DIRECTOR

DIGITAL ASSISTANT

NICK JABBAL

KELSEY DRING

SPECIAL PROJECTS MANAGER

DIGITAL DESIGNER

ONLINE AND DIGITAL EDITOR

AMANDA NOTTAGE BETH DAVIE

EVA VESTMANN

CHIEF SUB EDITOR

ANNA SAMSON DEBORAH MURTHA

ALISON ROWLEY

ADAM WOOD

DAVID HAMMOND JENNY BROOKS

SPECIAL PROJECTS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

creativeheadmag.com

016_ContentsSeptTemplate.indd 1

LAURA TUCKER

creativeheadmagofficial

Issue #01 2018

FASHION

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

01/08/2018 15:10

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

21/08/2018 13:41

CREATIVE HEAD EDUCATION

education

" ! e m o t "Over OUR FEATURED ARTIST IN SEPTEMBER IS ANTHONY MASCOLO

He’s the co-founder and international artistic director of TIGI, so Anthony Mascolo has plenty to share from his exceptional career. Don’t miss out!

education

CHE_Page_Mascolo.indd 1

HEAD ONLINE NOW! CREATIVEHEADMAG.COM�EDUCATION

16/08/2018 13:26

Rethink.

Reinvent.

SKP.indd 3

REINTERPRET THE EVERYDAY TO REVEAL NEW TAKES ON MODERN CLASSICS WITH SCHWARZKOPF PROFESSIONAL’S 2018 #REDEFININGYOU COLLECTION

Redefine.

16/08/2018 13:21

SKP.indd 1

16/08/2018 13:20

“This collection is all about your YOUniverse” SIMON ELLIS, SCHWARZKOPF PROFESSIONAL INTERNATIONAL CREATIVE DIRECTOR

Schwarzkopf Professional’s 2018 #REdefiningyou Collection brings together global influencers and the world’s top hair gurus to share the looks, innovations and trends that are in right now.

The Essential Looks collection is all about the individual as Schwarzkopf Professional celebrates your YOUniverse in a special makeover edition. We’re talking empowerment, individuality and inspiration from the runway reinterpreted for you and the way you live and work today.

The three inspirational trends will appeal to all clients keen to refresh their look, while the stripped-back, digital-first approach is truly REdefining how you and your clients interact with and discover the latest hair looks.

It's time to explore your YOUniverse…

SKP.indd 4

16/08/2018 13:21

All made up…

CATWALK-INSPIRED BUT CLIENT FOCUSED, THE ESSENTIAL LOOKS COLLECTION IS ALL YOU NEED TO SEE YOU AND YOUR CLIENTS THROUGH THE SEASON IN STYLE

The Essential Looks collection from Schwarzkopf Professional is known for taking its inspiration from the catwalks, but it’s even better known for being able to reinterpret these trends for clients, connecting the two worlds with a collection that's edgy and raw, but well-defined and with commercial kudos. Simply put, these aspirational looks are perfect for everyday client makeovers.

How will YOU REinterpret this season's trends?

SKP.indd 5

16/08/2018 13:21

Night vision FOR SCHWARZKOPF PROFESSIONAL’S THIRD

IGORA #ROYALTAKEOVER AND AN ESSENTIAL LOOKS TREND, COLOUR DIRECTOR ROSSA JURENAS AND HAIR ARTIST LUNH PHAN COME TOGETHER TO CREATE SOME

MIDNIGHT MAGIC FOR LUCID NOCTURNES

THE LOOK

The edgy Lucid Nocturnes catwalk look has been created by Schwarzkopf Professional North American colour director, Rossa Jurenas.

Showcasing a strong graphic shape and choppy outline, Rossa’s co-created shades of iridescent purple and blue spotlight the fringe for a punky twist that’s total seduction.

THE PRODUCTS

IGORA Lucid Nocturnes, BC Color Freeze Shampoo, BC Color Freeze Treatment and Session Label Powder Cloud.

SKP.indd 6

16/08/2018 13:22

Go global GLOBAL TRIBE DRAWS DIVERSE

INFLUENCES FROM AROUND THE

WORLD INTO ONE YOUNIVERSE – FULLY CELEBRATING THE INDIVIDUAL. FIRST SPOTTED ON THE RUNWAY, FASHION

SEES GLOBAL NATIVES ROCK EASTERN INFLUENCES WITH A FOLKLORE TWIST

THE LOOK

The Global Tribe catwalk look has been cut and styled by Schwarzkopf Professional global styling ambassador Richard Ashforth – think a strong, shoulder length shape with a softer fringe.

The contrasting textures of wavy and straight beautifully highlight the autumnal mauve colour twist and grungy cool-blonde tones from global colour ambassador, Lesley Jennison.

THE PRODUCTS IGORA Dusted Rouge, Session Label Hairspray, IGORA Vario Blond and Session Label Miracle 15.

SKP.indd 7

16/08/2018 13:23

CR EATIV E HE AD AD VE RT OR IAL

The power NEW FORMAL IS ALL ABOUT OVERSIZED SILHOUETTES,

ARCHITECTURAL DETAILS, BLOCK

BRIGHTS AND PRECISION CUTTING – A TRULY MODERN TAKE ON POWER DRESSING

THE LOOK

This season’s New Formal catwalk look was cut and styled by Schwarzkopf Professional global session ambassador, Tyler Johnston. The cut is pure precision as Tyler reinvents the iconic Pageboy Bob. Colour queen Lesley Jennison added glossy tonal depths in a jigsaw effect, for a lo-fi colour vibe that creates different moods as the hair shifts shape and reconnects.

THE PRODUCTS IGORA Vibrance, Session Label Salt Spray, Session Label Crystal Gel and ColorWorx yellow and blue.

SKP.indd 8

16/08/2018 13:23

7 / 4 2 ESS ACC

’s so n se a d a p p s i th an s, tal, i n e y l oo k digi magaz e s, k y l k l fu k s fo r t h e & t r i c w o o o N ial L hints ds, tips ws and ent e Ess re st yl al tren nter vie rzkopf ir u t v r wa s, i a t fe tes update ur Sch ative fo a l o t y n the duct to se pro – talk l repre ation! e a r n m mo essio fo r f e in Pro mor

FOR MORE, CALL 0800 526741 OR VISIT SCHWARZKOPF�PROFESSIONAL.CO.UK FOLLOW �SCHWARZKOPFPRO AND KEEP UP WITH ESSENTIAL LOOKS #APASSIONFORHAIR AND #ESSENTIALLOOKS

SKP.indd 2

16/08/2018 13:20

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

THE INSTITUTE for Apprenticeships (IfA) has announced a reduction of funding of more than 20 per cent for hair professional apprenticeships, following a review requested by the Department for Education.

It was announced earlier in the year that the IfA would be reviewing the funding bands for 31 standards, including the hair professional apprenticeship standards. The hair professional Trailblazer steering group recommended an increase to the funding band because of the additional costs required to deliver a qualification that is higher than the old level 2 framework apprenticeships.

This has been rejected by the IfA, and a reduction of funding of more than 20 per cent from £9,000 to £7,000 will follow.

The changes need to be confirmed by the Secretary of State, but as there is no further right of appeal this is expected to be a formality. Once approval is confirmed there will be a two-month notice period before the funding decreases take effect for new starters. The news has been met with outcry from salon owners as they fear the reduced funding will lead to a drop in the number of hairdressing apprentices.

Andrew Collinge, owner of Andrew Collinge Salon and Training Academy, said: “Employers and training providers are only just getting to grips with, and adapting to, the new standards and recent changes to apprenticeship funding, and now the funding regime will be changing yet again. This will have a negative impact on hairdressing training and the industry.”

Hellen Ward, co-owner of Richard Ward Salon & Metrospa and employer champion for the hair professional Trailblazer group, said: “We are dismayed and believe that the so far encouraging take-up will be reversed due to funding changes beyond our control.”

CREATIVE HEAD

19-20_News.indd 1

Images courtesy of L’Oréal Professionnel

APPRENTICE FUNDING CUT BY MORE THAN 20%

L’Oréal x

Holly Fulton

L’ORÉAL PROFESSIONNEL HAS partnered with Holly Fulton for the designer’s Fashion in Motion show, held at the Victoria and Albert Museum.

Jonathan Soons from Headmasters led the hair team, creating a ‘post-party modern beehive’ look. To achieve this, Jonathan first changed the fabric of the hair to make it weightless and pliable, using L’Oréal Professionnel Tecni.ART Scruff Me at the roots and working it into the mid-lengths. He then backcombed from back to front ensuring hair was stiff at the roots. The top section was then brought over to one side, twisted into a knot and secured with pins. The shape was moulded to keep the height and sprayed with L’Oréal Professionnel Infinium. The remaining lengths were tonged and worked with a little L’Oréal Professionnel Tecni.ART Density Material to look like hair was a little sweaty.

The Fashion in Motion series brings designers to the V&A to make catwalk couture accessible to a wider audience.

People tend to overuse the word ‘innovation’, but when we say Wella Professionals’ Koleston Perfect with ME+ is the brand’s most revolutionary colour innovation in more than a century, we mean it. This is because Koleston Perfect with ME+ features breakthrough technologies, Pure Balance Technology and ME+, proven to deliver rich results with less damage, colour after colour.

It also reduces the risk of developing a new allergy to hair colour.

19

22/08/2018 16:37

TIGI Inspirational Youth finalists and judges

#CHedit MY month

AHEAD

What September has in store for...

ANGELA MASON

ANGELA MASON HAIR EXTENSIONS

TIGI REVEALS THE 2018 INSPIRATIONAL YOUTH TEAM TIGI has unveiled its 10 members for this year’s Inspirational Youth team. They are: Amy Lynn from Bad Apple, Rebecca McKay from Andrew Collinge, Rebecca Stradling from Molbys, Marc Hensman from Mesart, Dana Hoek from Regis, Claire Thorpe from Scots, Megan Nicholls from Inkfish, Jasmin Dewar from Muse, Adam West from Forresters and Lesley Farrell from F&M. Each new team member was required to cut and colour in front of TIGI Creative Team members, before presenting their inspiration

and finished work to a panel of judges including co-founder and international artistic director, Anthony Mascolo.

The 10 successful hairdressers from salons across the UK now go on to the Inspirational Youth Bootcamp, taking place at Bed Head Studio in London. This will be followed by participation in an exclusive show on 12 November at London’s Café de Paris.

TIGI Inspirational Youth was launched by Anthony Mascolo as a mentorship programme that aims to develop creativity and talent.

HEADMASTERS TO TACKLE MENTAL HEALTH

BRING ON THE

BIG HAIR DO!

One hundred salons, one big night – there is still time to sign up to Creative HEAD’s Big Hair Do. Taking place on Wednesday 26 September, this nationwide event is a great way to bolster your business. Salons that have taken part in the past have enjoyed increased client engagement, block bookings, new clients and ramped-up retail sales. The biggest hairdressing party is a unique experience evening filled with fun, education, product testing and styling.

It’s brought to you by Creative HEAD and its sister consumer site, Layered Online, and sponsored by KMS, Redken and TIGI. To take part, visit creativeheadmag.com/store

20

19-20_News.indd 2

HEADMASTERS HAS introduced Mental Health First Aiders (MHFA) to help end the stigma that surrounds mental health in the workplace and build a culture of support for stylists.

It is estimated that 16 million people experience a mental health illness at some point in their lives, with young people most at risk. As Headmasters employs a number of young people, the salon group decided it was time to take action.

The MHFA training course is taught in conjunction with MHFA England and offers a safe place for apprentices and staff to make disclosures to the Headmasters MHFA team.

This team is trained to listen, reassure and respond, offering help and the tools to guide those suffering towards the support they need.

Raju Raymond, chief executive of Headmasters, said: “If people feel healthy and positive at work, they will be naturally happier and more productive in the workplace, so everyone benefits. We have trained our managers to enable them to identify and support individual team members so they don’t feel isolated and alone. We take our duty of care towards staff very seriously and mental health is a top priority. ”

We are preparing for the opening of our in-salon training AMAcademy. We’re also launching an online store, selling all of our styling products, clip-ins, gift vouchers and AMAcademy places. We are also taking part in Creative HEAD’s Big Hair Do.

STEPHANIE JONES TOXIC CHERRY

I’m in the process of buying the salon, which is super exciting. I’m also a Color Zoom UK Gold winner so I’m looking forward to the Color Zoom mentorship days, which will involve a lot of prep work for Global Zoom.

I can’t wait to catch up with the other UK winners before we head to Global Zoom in Toronto!

MOVERS AND SHAKERS

Zoë Irwin is the new Wella Professionals UK Colour Trend Expert, working with consumer media to provide insights and trend predictions through seasonal colour forecasts. Also at Wella, Robert Eaton, from Russell Eaton salons, is now UK and Ireland technical director and will work with the Wella Colour Creatives and deliver a selection of Master Colour courses.

The New York-based stylist Richard Mannah joins Joico as international guest artistic director.

Callum Marks is the new brand ambassador for The Bluebeards Revenge, Callum is manager of Luka’s Barbers in Plymouth.

CREATIVE HEAD

21/08/2018 13:58

MAKE YOUR HAIR GROWTH THE LEAST OF YOUR WORRIES

You have over 100,000 hairs growing at any time... ...a healthy head of hair should therefore be a handful

60% of women in the UK experience hair growth disruptions leading to thin and wispy hair.

Salon Formula Hair Growth+ by NourkrinÂŽ is a scientifically researched hair growth food supplement developed to help support the normal healthy hair growth.

AVAILABLE AT:

Schwarzkopf Professional colour director, Rossa Jurenas, and hair artist Linh Phan, co-create deep and seductive midnight colours in the brand’s third and final IGORA #RoyalTakeover.

IN-SALON SERVICE 0800 526741

Dare to care for your clients’ hair with Fudge Professional’s new aftercare range. From the blue-toning Cool Brunette to the illuminating Luminzier, all will care for your client’s specific hair needs thanks to Opti-PLEX technology that’s been incorporated into the entire range.

RRP FROM £11.95 020 73845 6333 fudgeprofessional.com

schwarzkopf-professional.co.uk

Banish brassy tones with the new milk_shake Silver Shine Conditioner. Full of milk proteins and organic fruit extracts, you can maintain an ideal moisture balance, while neutralising any unwanted yellow tones.

RRP FROM £12.99 01392 365177 milkshakehaircare.co.uk

Irresistible products consumers will want to snap up, selected by the Layered team

Wetbrush keeps knocking it out of the park with its seasonal updates. We love its gemstone-inspired, soothing shades, but if you prefer to add a little spice to your life, opt for vivid colour with the bold and beautiful Moroccan collection.

RRP £13.99

0800 0988040

prowetbrush.com

Rusk has been busy concocting new wash, style and finish collections, as well as three new men’s products. From colour-care shampoos and conditioners to mousses, shining mists and hairsprays, Rusk has all you need to create lustworthy hair. We love the styling mousse for volume and hold.

RRP FROM £7.99 0330 1231907 rusk1.com

22

022-023_stockOPTIONSWIP.indd 1

The blonde trend isn’t going anywhere, so the lightweight JOICO Blonde Life Brilliant Glow Brightening Oil is an essential for light-haired clients. Perfectly clear, it doesn’t turn yellow like some oils and it provides incredible shine. Thanks to its de-frizzing abilities, hair is smooth and silky, and colour is brightened and left looking amazing. And, there is 87 per cent less breakage on treated hair – so blonde hair looks better for longer. Then there’s the JOICO Blonde Life Brilliant Tone Violet Smoothing Foam, which neutralises brassiness and polishes strands. Apply before styling and enjoy soft, touchable hair.

JOICO BLONDE LIFE BRILLIANT GLOW BRIGHTENING OIL RRP £17.45, JOICO BLONDE LIFE BRILLIANT TONE VIOLET SMOOTHING FOAM RRP £14.50 0845 0712326

Color Gels Lacquers by Redken is a permanent liquid colour that offers the saturation of a gel and the mirror-shine of a lacquer – it’s really that good. And it’s designed to work perfectly with Redken’s Shades EQ.

IN-SALON SERVICE 020 8762 4121 redken.co.uk

joicoeurope.com

HD Brows is making tricky linework a thing of the past with its new Long Wear Liner. The gel formula works brilliantly as either a sultry smudge or a defined flick with dense pigment.

The brand has also added a new shade, alabaster, to its Fluid Foundation range, bringing it up to 11.

RRP LINER £22; RRP FOUNDATION £32 0113 2247910 hdbrows.com

Clients with dry hair are in luck as L’Oréal Professionnel has added Nourishing Shampoo to its Source Essentielle range. It includes jasmine flowers and sesame oil and 96 per cent naturalorigin ingredients.

RRP £18 0800 0304034 lorealprofessionnel.co.uk

CREATIVE HEAD

23/08/2018 14:24

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS What if you could predict your client’s hair needs before they could?

That’s what ghd is offering with its new platinum+, the world’s first predictive heated styler that adapts to your client’s personal hair needs.

Developed by the clever bods at the ghd labs over a period of five years, new ultra-zone with predictive technology is the latest breakthrough in heat styling and guarantees consistent heat across the whole straightener plate. This means the straighteners are able to recognise the thickness of the hair, the section size and the speed at which you’re styling, and adjust as your working to maintain the optimum styling temperature. Long live good hair days with ghd platinum+.

LAUNCH OF THE MONTH

RRP £175 01924 423400 ghdhair.com

IT’S ALL ABOUT... FUN COLOUR Now clients can change their hair as often as they change their clothes with KMS STYLECOLOR. The temporary spray-on colour accentuates and enhances clients’ styles, guaranteeing dark and light results.

RRP £23

CREATIVE HEAD

022-023_stockOPTIONSWIP.indd 2

Whatever the occasion, give your clients a flash of colour with #COLORFULHAIR Flash Pro Hair Make-Up by L’Oréal Professionnel.

Just like applying eyeshadow, it coats hair in pigmented colour that washes out in one shampoo and is visible on all hair bases.

01323 432100

IN-SALON SERVICE 0800 0304034

kmshair.com

lorealprofessionnel.co.uk

23

16/08/2018 15:05

R U YO ITH T S SW O BO INES S BU

BLUSHES IN CHELTENHAM HAS MADE GOOD MONEY OVER A YEAR FROM SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. IT HAS BECOME A REGULAR PART OF THE COLOURING PROCESS FOR MANY OF THE SALON’S CLIENTS, WHO HAVE NOTICED AN INCREDIBLE IMPROVEMENT IN THEIR HAIR'S CONDITION. JUST IMAGINE WHAT SMARTBOND COULD DO FOR YOU AND YOUR SALON. SALON OWNER DARRELL BLAKE, SHARES SOME OF HIS TIPS ON SELLING SMARTBOND IN-SALON…

1 Allow new clients to try before they buy. Clients new to Blushes are given a complimentary Smartbond treatment as a gift and to help them start their Blushes journey to healthy hair. They often continue to use Smartbond regularly with their appointments. The take-home conditioner is a big hit and clients have been very happy with the results of their Smartbond service. We have also given a free Smartbond service with a colour appointment in our Blushes Christmas cards as a gift to customers.

2 Ensure your staff are fully trained in all things Smartbond. L’Oréal Professionnel gave us fantastic training. We also put detailed descriptions and instructions of all new products up in our staff room for the staff to refer to when needed.

3 Motivate your staff to sell Smartbond. Any team member who sold more than a certain number of Smartbond treatments in a month received commission on those sales.

THE FIX

Fowler 35 (@fowler35ldn) created this natural look using L’Oréal Professionnel Botanēa.

Step 1: Shampoo with Source Essentielle Daily.

Step 2: Mix the Light Copper Brown recipe as base colour. Then mix 45g of Cassia + 5g of Henna with 150mls of water for ends and pre lightened sections.

Step 3: Apply the base colour on roots and weave out chunky sections. Take through the second mixture on all left out weaves and pre lightened ends.

Develop for 30 minutes.

Step 4: Shampoo with Source Essentielle Daily.

Step 5: Blow-dry using Tecni.ART Pli. Share your transformations using @lorealpro #botanea #empoweredbynature #lorealprouk

24

024-025_ColourAddictsSeptTemplate.indd 1

RETAIL REHAB Complement Botanēa with Source Essentielle’s Daily Shampoo

by L’Oréal Professionnel. This lightweight shampoo is suitable for fine to normal hair.

With at least 80 per cent of ingredients of natural origin, it is a perfect everyday product.

CREATIVE HEAD

16/08/2018 15:00

CR EATIV E HE AD AD VE RT OR IAL

Be a

COLOUR ADDICT D FOR EMBRACE THE TRNEN URAL AT ALL THINGS

Have you noticed how increasingly aware your clients are becoming about what they use, what they eat and what they do? With the natural hair market growing more than twice as fast as the professional market,* Botanēa by L’Oréal Professionnel is your opportunity to gain a new kind of colour client.

This 100 per cent herbal colour benefits from the expertise of L’Oréal Research and offers a true professional result for clients keen to try colour but have perhaps previously been put off by the use of chemicals.

It’s the perfect opportunity to recruit new clients to your salon or lapsed colour clients that need to be drawn back. You can’t afford not to invest in Botanēa.

BOTANĒA

*Source – Natural haircare: Natural Personal Care: UK Market Analysis and Opportunities, Kline, 2016. Source – Professional market: Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2017

Darren Fowler, owner and creative director of Fowler35, says: “We’ve seen an increase in people being interested in naturally-derived hair products at Fowler35. Guests want a choice, and that’s what we have now with L’Oréal Professionnel Botanēa.

"It also gives us a tool to introduce colour-shy guests to the possibility of having their hair coloured. We will be weaving it into our marketing campaigns throughout the year as it’s a really topical story at the moment.”

DO THIS NOW

1)Identify your potential Botanēa clients. They might be new or might not have coloured in some time.

2)Explain how Botanēa is different from existing colour.

Use the Botanēa digital diagnostic tool to choose the perfect shade.

3)Create a unique salon experience. Engage your clients by mixing the herbal ingredients in front of them.

4)Spread the word – promote #Botanea on your social

media channels and get up-to-speed on all things Botanēa at lorealaccess.com/uk.

Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk CREATIVE HEAD

024-025_ColourAddictsSeptTemplate.indd 2

25

23/08/2018 14:28

SUMMER LANGTON AGE 22 MICHAEL VAN CLARKE

CREATIVE HEAD: Why did you want to have a career in hairdressing?

SUMMER LANGTON: As a child I was always mesmerised when I watched my mum having her hair cut. So at the age of 15, I took the plunge and applied for a Saturday position in a local salon. Saturday became my favourite day of the week! I believe a hairdresser’s role is to transform how a client not only looks but feels. I contacted a leading London salon to start my apprenticeship and was lucky to be accepted. I completed my training with Michael Van Clarke and was offered the amazing opportunity to join the partnership.

CH: What have been your highlights so far?

SL: At Michael Van Clarke, I became the youngest partner in the company at the age of 18. On the creative side, my biggest highlight is being one of the leading stylists on the MVC Bridal Team. I was the youngest apprentice to join the team and have risen through the ranks to now regularly looking after my own brides. I’ve taken part in shows and shoots for Sassi Holford, Suzanne Neville, Caroline Castigliano, Hello! and Brides magazine. It’s really amazing to work behind the scenes with leading bridal designers and I feel very lucky to have been given so many opportunities within that. I’ve also been part of the team at Emilio De La Morena at Fashion Week for Wella Professionals.

CH: Where do you see yourself in 10 years’ time?

SL: I would love to do more travelling with work, styling for shows and shoots internationally. It would be amazing to become the face for bridal hair within the industry.

26

026_Rising Star.indd 1

16/08/2018 14:58

VIVISCAL

â„¢

GROWTH SUPPLEMENTS PROUD SPONSORS OF

Viviscal Pro Creative Head ad.indd 1

09/05/2018 15:20

#CHedit

Inside story FOSTER LONDON DALSTON

The new Dalston location for the second salon from East End favourite Foster London has enjoyed a time warp, distilling a ‘70s living room that follows on from the Shoreditch salon’s ‘60s-inspired interior. One stylist has described it thus: “The Shoreditch salon is like visiting your gran’s living room; the Dalston salon is more like you’ve grown up and now have your own bachelor/swinger’s pad!” The furniture is an eclectic mix, with matching veneered bed headboards used as cutting sections and original ’70s bamboo print lounge chairs in impeccable condition. For staff, it’s an easy-to-navigate salon, with dedicated areas for everything, such as a laundry room, colour mixing bar and a separate client and staff kitchen (a luxury in London!). For clients, co-founder Nadia Foster and her business partner and brother, Drew, wanted to make it “feel nostalgic and welcoming, a break from the often homogeneous high street”. By taking that clinical feel out of the salon visit, there’s a more comforting ambience that subliminally relaxes people as soon as they come in. Totally groovy.

HOT BUYS

COMPACT AND BIJOU

now open

At just 111cm in depth, the Compact shampoo unit from Salon Ambience delivers on comfort and optimises on space. It’s also available in four colours. £699 (UNTIL 31 DECEMBER; USUALLY RRP £1,319) 07554 990965 salonambience.com

SEE MORE from Salon Ambience in the free brochure with this issue of Creative HEAD! 28

028_InteriorsSeptember.indd 1

HAIR BY JFK EDINBURGH

The South Clerk Street salon has gone bold – green neon lighting and accessories, lots of plants and zebras painted on the walls!

CREATIVE HEAD

23/08/2018 14:37

W W W.DAVINES.COM W W W.FACEBOOK.COM/DAVINESOFFICIAL

ESSENTIAL HAIRCARE USES RENEWABLE ENERGY, CARBON-NEUTRAL PACKAGING AND CONTRIBUTES TO THE PROTECTION OF BIODIVERSITY THROUGH THE USE OF INGREDIENTS FROM SLOW FOOD PRESIDIA FARMS IN ITALY.

ADV_CH_Momo_Page ad.indd 1

27/07/2018 15:03

THE BUSINESS EDIT

THE SECRET TO…

A SUCCESSFUL INTRODUCTORY OFFER

It’s back to school this month, which means clients are in the mood to change up their routines and start afresh, creating a great opportunity for hair salons to attract new customers, be it with fresh highlights or a clean cut.

To cater to this group, you’ll want to be prepared with an attractive, easy-to-implement introductory offer – so make sure your offer has the following features:

A DISCOUNTED, MULTI-APPOINTMENT PACKAGE: Bring clients in at a

discounted price with the intent of creating an optimal experience that will help them see the value of returning at full price. Offer more than one appointment and include a frequency recommendation. Clear expiration dates also drive a sense of urgency to book.

THE RIGHT PRICE: Remove the pricing barrier that may have kept potential clients from visiting your salon. However, the goal is to retain new clients, so you need to ensure the entry price isn’t too low. Don’t price so cheaply that it undervalues what you offer.

EASY IMPLEMENTATION: Keep it

simple for you and your staff to manage and sell, as well as easy for clients to purchase. Make sure salon software can facilitate new offers and track the ones that are working.

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY, visit uk.mindbodyonline.com 30

030_MindBodyBusEditSept.indd 1

MUMʼS THE WORD WHEN AN ESTIMATED 80 per cent of the workforce in hairdressing is female, it’s understandable that the pressures of family life will have an impact.

Whether it’s women trying to get back into work after maternity leave, or juggling childcare hours, salon shift patterns can be both a blessing and a curse. Is the industry – which we are told is currently in the grips of a recruitment crisis – overlooking a vital source of talent?

More and more salons are offering late and early morning slots to clients, which can very much be to a working parent’s advantage, as are offers to split hours across multiple days. It requires careful juggling and time management, but that’s nothing effective communication and up-to-date software can’t handle, as Julie Hensman, managing director of Hensman Salons, has discovered.

“I feel it is important to embrace flexible working hours,” she notes. “We make this work by having timesheet-related pay. This is particularly great for mums returning to work. We are open 54 hours a week and staff generally work 40-hour weeks, but choose the hours that work best for them. It works both ways – if you are flexible with your team they will be flexible in return.”

Michael Smith, partner at Tristan Eves in West Sussex, agrees: “We allow our working mothers to work the days they want and the hours that suit. We’ve invested in a good salon software system and it couldn’t be more straightforward to create a pay and

commission structure that meets both our stylists’ and the salon’s needs.”

All UK employees have the legal right to ask for flexible working arrangements after 26 weeks of employment. Studies have also shown that 72 per cent of dads and 79 per cent of mums in the general workforce look for flexible hours. However, such flexibility can clash with clients’ own demands, something that Mitch Wilson has found at Laundry in Sheffield. “I’ve tried on countless occasions – and often with the most talented individuals – to make parttime flexible, often post-natal, hours work, but had little success. The combination of clients wanting appointments to suit them and stylists wanting hours to suit them just doesn’t have the synergy it needs.”

Regardless of how working parents’ hours are adapted, their talent and desire to work are often overlooked. Louise HowardLong, owner and director of Architect salon in Leeds, has seen firsthand the value of giving new parents a chance. “There seems to be a misconception that mums aren’t as committed, but I’ve found the opposite to be true. As an industry we lose so much talent by not being supportive of parents.”

Gina Conway, owner of Gina Conway Salons and Spas, agrees: “As a working mum, I understand what a valuable resource we are and, if I can, I find a way to make school hours work for my staff. Waiting at the school gates is a melting pot of talent, all keen to work flexible hours.”

JOE HEMMINGS,

BLOGGS SALON, BRISTOL “Supporting mums getting back to work is so important. The majority of our industry is female and lots will have children, so if you’re not flexible you’re missing out on talent. Sometimes all mums need is to start or finish work 15 minutes late or early for school runs or childcare. We offer shifts of 9.15am to 2.15pm or 9.30am to 2.30pm to work around the school run, or even 4pm to 8pm once the kids have been handed over. I have found that mums are super loyal and really appreciate being looked after in employment. Flexible start times really help with childcare and keeping in touch days/hours support their income or ability to work. I was warned against this and told that mums let you down if their child is ill, but I’ve found the opposite and haven’t been let down once. I became a dad recently and I appreciate how hard it can be to juggle your career and parenting, so offering roles designed for this gives me access to so many more stylists.”

CREATIVE HEAD

16/08/2018 14:55

products that will leave your hair looking gorgeous and smelling divine

discover more at milkshakehaircare.co.uk

Milk Shake Hair UK

ADV singola MS generica UK 220x285.indd 1

01392 365177

19/12/17 13:26

PIP KNIGHT TIMELY

HOW DOES TIMELY MAKE IT EASIER TO RUN A SALON? Timely Salon & Spa Software makes the hard stuff easy, the boring stuff fun and the client experience you’ve always dreamed of possible.

WHAT ARE THE KEY FEATURES THAT TIMELY HAS THAT WILL BENEFIT SALONS? With our appointment calendar, you can book staff, rooms and equipment, as well as colour-code services, manage walk-ins and rebookings. We also provide automated reminders, stock management, performance tracking and marketing tools. Finally, there is our mobile app, an online booking and great support.

WHAT SETS TIMELY APART FROM OTHER SALON SOFTWARE SYSTEMS? This is best described by our most recent board member, hairstylist and Australian TV personality Tabatha Coffey, “I love the company ethos and what it is doing to help the industry. The industry must take advantage of new technology to help their businesses grow.”

QA

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

JAMES PECIS Where do you go for creative inspiration?

Gary Taylor, Edward & Co Inspiration comes from many places and at unexpected times, but I do spend a good amount of time researching at libraries. I have certain libraries that I prefer, and will allocate time to go there specifically to research. Just putting yourself in a creative and curious mindset can help you come up with new ideas.

What has been the biggest learning in your career so far?

Melenie Tudor, En Route Hair and Beauty I used to stay up late with anxiety, trying to plan the looks for a shoot and figuring out every detail way ahead of time. Now, I prepare myself the best I can to be ready for anything with research and ideas, but I now know that you cannot make any decisions until the model is sitting in front of you and you can see their hair, their face, texture, head shape, hairline and so on. You need to run your hands through it on the day before any decisions can be made.

Have you ever made a big mistake and, if so, how did you learn from it?

Dan Mewies, Mewies and Indy I mess up every day! Some are big and some are small. Mistakes are magic ways to learn and they can lead you onto new things and ideas. The bad mistakes are only bad if you do them twice; otherwise they are a learning experience. I’ve had many learning experiences and I recover from them by learning about myself and how to adjust.

HOW CAN TIMELY HELP RETAIN AND GROW CLIENTS?

Who or what has had made the biggest impact on your career?

We have a number of ways to support salons and spas, including client retention reports and a new rebooking feature that sits on the checkout screen. You can also store an unlimited amount of photos to capture before and after shots, track treatment progress and ensure a consistent service.

I have many friends in other creative outlets, such as the music industry and the art world.

I think those friends who are relentless, who have given up everything and have showed love and compassion for what they do have always inspired me to keep going and to push further.

I am always inspired by people who are driven by sheer passion and dedication.

32

034_QASept.indd 1

Sarah Bowron, Aesthetics

What would you like to change about the industry?

Ian Marshall, Spargo The biggest change I would like to see would be the amount of plastic waste and unnecessary chemicals that we use in products. Things are getting better, but we have a long way to go and need to evaluate the amount we consume.

Next month: Nick Irwin. Tweet us your questions @creativeheadmag

CREATIVE HEAD

22/08/2018 16:43

#BusinessEdit

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LIFE LESSONS

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

How can we compete with online retailers?”

KAIN LAWRENCE, Q HAIR AND BEAUTY

KEN’S DIAGNOSIS This is a question that regularly crops up when salons perceive they are losing sales to online retailers. First, let’s accept the fact that there is always someone out there prepared to offer whatever your product is, cheaper than you. Be that a haircut or a bottle of shampoo.

But let’s not forget that everyone has a choice. Some will choose to shop online with the associated benefits and some prefer the experience of physical shopping.

However, the important word here is EXPERIENCE. If all a salon does is line up bottles of shampoos and conditioners on shelves, just like a supermarket, then where is the experience?

Please don’t get me wrong, professional merchandising of your products is vital, but more important is creating a buying experience. I visited a major retailer of soaps and shampoos last year and was blown away by the experience. So blown away that my partner and I bought products that neither of us needed, simply because we were allowed to enjoy the

OBSESSIONS

experience of actually using the products.

This multi-sensory experience then created the desire to buy. Huge circular basins where you could play with products in the way you would be using them… with water; embracing the senses of touch and smell, and not merely sight alone. Often salons don’t even have clearly identified tester bottles, let alone provide a ‘wet area’.

In June I wrote about the attitude of stylists toward retailing and how one actually managed to get 43 per cent of her clients leaving the salon with the products she had used on them. She shared her expert knowledge, the benefits of the products and explained how to use them.

She then made an assumptive sale to ensure clients left the salon with the products they needed to get fabulous results at home.

The two key points are the EXPERIENCE and the recommendation from an EXPERT. Now I am going to be slightly contentious. We know that recommending the right products to achieve great results builds customer trust and loyalty. I also believe that adding value is a far better way to increase turnover than discounting.

Maybe it’s time to consider using takehome products to build our businesses or reducing mark-ups to increase sales.

There is no right or wrong, but today’s marketplace is certainly different and will continue to change.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag CREATIVE HEAD

033_KenWestLifeLessons.indd 1

JENNIFER MORLEY Don’t be upset with the results you didn’t get from the work you didn’t do! Sadly, we live in an Instagram-obsessed society where people feel entitled to be paid handsomely for little or no effort. It’s important to breed a culture that understands every accomplishment starts with the decision to try and is followed by effort and determination to succeed.

It’s the little things we do for free that set us apart.

And I believe this starts at your reservations desk. How our clients feel after every touchpoint determines our success. Most salons fall short with the first touch point at reservations, leaving an unmet expectation within the client. An expectation is merely the baseline for clients today, and who wants to be on the baseline?

Work smarter not harder.

Focus on growing and promoting the team you already have, increasing salon average bill, upsells and colour percentage, as well as decreasing professional stock usage.

33

16/08/2018 14:51

n target

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

Your targeted toolbox to help build your salon business bigger and better, in association with Salon iQ and the Creative HEAD Reader Panel

ONLINE BOOKING

This month we asked our expert reader panel all about bookings, and discovered an incredible 94 per cent of whom had online booking capabilities. While most are pleased by the ability to take bookings 24/7, Jason Ball of John Oliver Hairdressing had a word of warning.

“The biggest issue is if the client doesn’t fully complete the booking,” he says. “So they have no email confirmation, but still arrive for the appointment.” Overall, the group was split as to whether the so-called ‘client stretch’ was taking place. While half reported clients took longer between bookings, 25 per cent have actually seen this time go down. And when it comes to connecting with new clients, word of mouth and social media remained firm favourites.

Average client wait time between appointments

8 WEEKS

Has wait time increased in past three years?

50% YES

Percentage of clients who rebook at the end of their appointment, according to panel

56%

AVERAGE RETAIL TURNOVER

ARE YOU ON TARGET?

AVERAGE CLIENT SPEND (EX. VAT)

Business in June compared with May?

10% £49.31

NEW CLIENTS ACCOUNT FOR

11.2% OF BUSINESS (June 2018)

“Instagram really works to attract clients on the women’s side, but word of mouth is the biggest, especially with guys. Recommend a friend is a slow burner, but good”

DECLINING 22%

GROWING 63%

STABLE 25%

Business in June compared with June last year?

DECLINING 19%

STABLE 31%

GROWING 50%

*SaloniQ figures for June 2018

IZAAK BRADING, MOD SALON

SNAPSHOT Internet bookings in June accounted for

13% of bookings

On average

44%

rebook from their last appointment across the UK

LET’S TAKE A LOOK AT BOOKINGS...

14%

of clients are new to salons, while the other 86% are existing clients

The number of booked appointments per stylist per day is:

4.5

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM 34

032_On targetSept.indd 1

CREATIVE HEAD

22/08/2018 16:44

. r e k a e r b e l Ru . r e k a m e l y t S

REWRITE THE RULES OF COLOUR WITH NEW KMS STYLECOLOR 4pp_KMS.indd 1

16/08/2018 15:25

TIME TO THROW OUT THE

… k o o b e rul FIRST RULE OF STYLECOLOR? THERE ARE NO RULES… WELCOME TO A NEW APPROACH TO TEMPORARY HAIR COLOUR

Rules were made to be broken, and nowhere is this seen more than on the streets, where boundaries are pushed and personal expression is the norm. Always looking forward, the style-makers on the streets are constantly searching for new ways to accentuate their look – what works today, will change tomorrow. Nobody wants to commit anymore, preferring to change their style depending on the occasion and their mood, with hair colour as the ultimate style accessory.

Inspired by the trend of urban artistry, KMS STYLECOLOR gives your clients the chance to accentuate and enhance their style without the long-term commitment. It’s the first temporary ER

KMS STYLECOLOR BENEFITS:

WAT PROOF W O AND PILDLLY FRIEN !

spray-on colour by KMS and is designed to boost creative freedom and push boundaries. Easy to apply and easy to remove, the flexible spray provides temporary colour that is waterproof and pillow-friendly. Nine contemporary and moderate tones, including the latest fashionable and matte metallic colours, guarantee even results on both darker and lighter hair tones, providing flexible ways to accentuate individual styles.

But how does it manage to create vivid colour on all hair tones? A unique polymer complex, with a blend of pigments, evenly adheres to the hair’s surface and builds a flexible ultra-thin film to guarantee even results on both lighter and darker hair tones, as well as a movable finish.

• FLEXIBLE ON/OFF SPRAY-ON COLOUR • INTUITIVE AND EASY TO USE • BROAD VARIETY OF CONTEMPORARY AND MODERATE STYLE TONES • ACCENTUATES AND ENHANCES YOUR CLIENTS STYLES • GUARANTEES EVEN RESULTS ON BOTH DARKER AND LIGHTER HAIR TONES • WASHES OFF EASILY WITH SHAMPOO ONLY

NO COMMITMENT. NO RULES. UNLIMITED POTENTIAL FOR PERSONAL EXPRESSION. THAT’S KMS STYLECOLOR.

4pp_KMS.indd 2

WIN IT!

We’ve got a KMS STYLECOLOR set to give away, worth £207! To enter , follow @creativeheadmag and @kmshairuk on Instagram, like ou r post promoting KMS STYLECOLOR , tagging two friends you think wo uld be interested in the range. Comp etition opens 11 September and closes 30 September, 11.59 on pm

16/08/2018 15:27

CR EATIV E HE AD AD VE RT OR IAL

KASIA’S STYLE EQUATION

Her look is all about making a statement, featuring KMS STYLECOLOR Stone Wash Denim, a little bit of Smoky Lilac through the ends and Frosted Brown to darken the roots

4pp_KMS.indd 3

16/08/2018 15:28

SPONTANEOUS. ILLUSTRATIVE.

.

E V I T A CRE BO’S STYLE EQUATION

Her look features KMS STYLECOLOR Frosted Brown to darken the roots and Dusky Blonde to make the blonde tips look a little cooler

Help your clients express themselves with KMS STYLECOLOR. To find out more, call 0330 1239530 or visit kmshair.com #kmshair 4pp_KMS.indd 4

16/08/2018 15:28

#BusinessEdit

Changes to chair renting law?

POTENTIAL CHANGES TO self-employment law could have far-reaching consequences for chair renting in the hairdressing industry, warns Hilary Hall, chief executive of the NHF. The rapid growth of self-employment in the new ‘gig economy’ prompted the government to take a close look at who can be classified as genuinely self-employed.

Many gig workers feel they should be classed as workers or employees and therefore entitled to benefits such as holiday pay and the National Minimum Wage.

More than two-thirds of the 400 salons who responded to an NHF survey earlier this year called for clear rules that small businesses can easily understand. “No decisions have yet been made,” says Hilary. “In the meantime, ensure you have watertight renting agreements in place and stick to them. The NHF will continue to monitor this and keep members informed.”

DOUBLE WIN FOR NHF AT TAF AWARDS THE NHF SCOOPED two hotly contested prizes at this year’s Trade Association Forum (TAF) Best Practice Awards. A GDPR toolkit for NHF members (nhf.info/gdpready) won a special Outstanding Member Resource Award, while the Outstanding Contribution Award went to the NHF’s director of membership, Tina Beaumont-Goddard, in recognition of her 30 years of service.

Hilary Hall, chief executive of the NHF, says: “Members have downloaded our GDPR resources more than 4,000 times and we have been overwhelmed by the positive feedback.”

Hilary added: “We’re so proud of what Tina has achieved in her 30-year career, so it was fantastic to see her dedication to the hair, barbering and beauty industry rewarded.”

CREATIVE HEAD

035_NHFSept.indd 1

DEBIT CARDS OVERTAKE CASH PAYMENTS THERE WERE MORE debit card payments than cash payments in 2017, according to a recent report from UK Finance, a trade association representing the UK finance and banking industry. A financial first for the UK, the study also revealed almost two-thirds of Britons now use contactless payments, with the number of transactions increasing by an amazing 97 per cent to 5.6 billion.

“Contactless payments are a fast and secure way to make payments, usually of £30 or under,” explains Hilary Hall, chief executive of the NHF. “It’s a convenient option for salon clients who want to buy retail products or pay for lower-cost services. The fees for processing contactless payments are the same as for chip and pin methods, so you won’t be left out of pocket, and your clients can be assured that payments are processed through the same secure networks.”

Two-in-one payment terminals are available that accept both contactless and traditional chip and pin payment methods. “Speak to your supplier to find out more,” says Hilary. “Especially as it’s expected that your card payment machine will have to accept contactless payments by January 2020.”

However, the NHF warned not to give up on cash just yet. Hilary adds: “UK Finance predicts that by 2027 cash will still be the second most frequently used payment method in this country. The key is to offer a choice of payment methods to suit all your clients.

“And don’t forget that a new law introduced in January this year means you can no longer charge clients extra for paying by credit card, debit card or via methods such as PayPal.”

FREE CHILDCARE FOR FOSTER PARENTS DO YOU HAVE foster parents working in your salon? From this month in England only, they will be entitled to receive a total of 30 hours free childcare for three and four year olds. “This enables foster parents to take up the additional 15 hours of free childcare already available to other working parents in England since last September,” says the NHF’s Hilary Hall. All three and four year olds in England (schemes vary in Scotland, Wales and Northern Ireland) get 15 hours a week (570 hours a year) of free early education or childcare, whether or not parents are working. Up to 30 hours free childcare is available to eligible working parents.

35

16/08/2018 14:03

#BusinessEdit

BUSINESS BUILDER Create, boost and maintain vivid colour with Celeb Luxury’s fantastic new range of Viral Hybrid Colorditioners with BondFix (yes, that’s a colour and bond rebuilder in one), exclusive to Salon Services online and in store. These colourful products make great add-on items, perfect for a salon’s retail area and can help rebuild, hydrate and heal your clients’ hair. They make the perfect partner to Celeb Luxury’s Viral Colorwash.

TEACH ME!

Get to grips with plaiting and offer your clients something a bit different with the Training Solutions Plaits, Plats & More Platz and Celebrity Style Course (£81 exc.

VAT). Suitable for beginners, this course is great for hair and beauty students starting their training this autumn and will teach them how to create the latest red carpet-styles that incorporate an array of stunning, on-trend plaits and braids – perfect for party and prom looks.

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

All prices listed are exclusive of VAT

ON RIGHT NOW Last year, Guy Tang released his exciting new customisable colour line, #MyDentity, which allows stylists to recreate some of the hottest colour trends, as well as more natural and wearable looks. This month sees the launch of a second wave of #MyDentity shades – from midnight blues to ash greys and subtle beiges to fiery coppers – meaning salons can now create even more of Tang’s signature looks for clients. Available exclusively from Salon Services online and in store.

WELL-GROOMED BUYS FOR THE BOYS AT

The next generation of professional clippers from Proxelli are now available exclusively at Salon Services. Both the Proxelli NOAM and Proxelli ZANO clippers are lightweight and agile, featuring the latest in blade technology and an adjustment mechanism for four precise cutting lengths.

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Nicola Yarwood, manager of the Blackpool Salon Services store Q: What advice would you give to hair and beauty students starting out and what are the key tools you recommend they invest in?

A: Do your research and make sure you know what being a hairdresser really entails. If you have a passion and drive for it, you can go far! Where equipment is concerned, don’t underestimate the importance of investing in high quality tools like scissors. There’s no ‘one size fits all’, so consider the type of cutting style you practice most frequently, to identify the blade and shape best suited to your technique. Test how they feel in your hand – are they lightweight and comfortable to hold? These are the tools of your trade, so it’s worth investing the time and money in selecting the right pieces.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 36

036_ServiceStationSept.indd 1

CREATIVE HEAD

16/08/2018 13:57

B A C K T O T H E F U T U R E ADORED FOR HER PHOTOGRAPHIC COLLECTIONS, HOW HAS INSTAGRAM AND DIGITAL MEDIA IMPACTED THE ICONIC ANTOINETTE BEENDERS? IN AN EXCLUSIVE INTERVIEW WITH CREATIVE HEAD, SHE TALKS ABOUT CREATIVITY AND SHOOTING, AND LOOKS AT SOME OF HER FAVOURITE IMAGERY FROM ACROSS THE YEARS…

38

038-039_Antoinette2.indd 1

CREATIVE HEAD

22/08/2018 16:46

TO PREFACE, WE would like to make it clear that we had no intention to trap the wonderful Antoinette Beenders, Aveda’s Dutch-born global creative director, in a studio and make her cry. It just sort of… happened.

During a brief layover to Milan (where she was due to work with Stella McCartney), Creative HEAD had the chance to discuss her career, and how the pace of technology has impacted her creativity and inspiration. It should have been safe, right?

The industry has morphed beyond recognition since her early days in hairdressing. “Ah, the old days – also known as last year,” she says with a laugh. It’s true, the industry is hurtling along, and it’s a very different landscape from ’90s London in which she made her name.

Known for her detailed artistic direction and holistic approach, particularly when it comes to shoots, Antoinette has been surprisingly au fait with the digital revolution: “It’s just a different type of storytelling. I came back from a 10-day shoot and we took 129 pictures. You didn’t do that before, but now it’s in so many more mediums.”

With Instagram the ultimate behind-the-scenes gateway,

she’s found that once you can sift through the unwanted bulk, “you can tap into inspiration anywhere in the world, at any time of day.”

Her arrival in London, just as the UK tumbled into a recession at the turn of the ’90s, proved to be the perfect time for Antoinette to break into the industry. Recalling her early days in the capital is the topic that brought unexpected emotion bubbling to the surface. “London is my spiritual home. I didn’t speak the language, but I wanted to make a career in hairdressing. It took a long time to get in with the British hairdressers, but I was supported and lifted.

I became part of England.” As she laughs away her tears, she pauses before concluding, “London had a tremendous impact on my life, probably more than I realised.”

Looking back on her expansive career, what does she see the future bringing for creative hairdressers? “It’s back to the future,” she says. “With the world going so fast, people don’t know the basics anymore. It’s what British hairdressing was built on, where it’s the client in your chair who is going to decide if you have bread on the table.”

Beautifully said, Antoinette.

All imagery courtesy of Instagram/antoinettebeenders

MY TOP FIVE MOMENTS

This is very in-your-face and punchy.

I conceptualised an asymmetric fringe while keeping everything else in the photo symmetrical. I find it fascinating.

I shot this with photographer Miguel Reveriego – one of my first with him.

The Marcel wave is such a technically challenging thing to do, it’s a dying skill.

Hairdressing is all about the craft, yet very few people know how to do it. I love this picture – it was the first image I did for Aveda at Christmas and it’s timeless.

This one I remember; this was the launch of Aveda Control Force Hairspray.

I helped create that hairspray, and the whole idea was the hair needed to hold like a rock. The model is now a blogger for Vogue – she was an influencer before there were influencers.

CREATIVE HEAD

038-039_Antoinette2.indd 2

VISIT @creativeheadmag on Instagram for an exclusive, quick-fire Q&A with Antoinette!

This was an award-winner, and it was shot on Polaroid. There were only really two photographers doing that then. And the hairpiece was a bit of leftover wig!

Put a mask in front of it and that was it.

Boom – the power of images.

I’ve known Daisy Lowe since she was 15 – she’s walked in hair shows for me and I’m always so impressed with her. This was taken when she was 17. People wanted heroin chic, they always thought she was too big, but I knew she was just a beautiful young woman.

39

22/08/2018 16:45

REVEALED! 2018 MOST WANTED WINNERS

NAMED!

NEW IT LIST V I C TO R S

SEEN!

SUPERSTAR GUEST LIST

!

W O N E N I L N O inal night F d n ra G m o fr ip s res and all the gos

.com g a m Winners, pictu d a e h e iv t a exclusively at cre 040-041_MW.indd 1

16/08/2018 13:54

!

H T N O M ...NEXT

NT – ENIR SUPPLEME V U O S T IS L IT E D TH ST WANTED AN INAL MOMENT! F O D M N E A G R A G -P 8 2 1 7 IT L S MW SPECIA VERY FABULOU E G IN T A R B E L E C 2018

event

040-041_MW.indd 2

16/08/2018 13:54

6149_CREATIVEHEAD_COPYRIGHT_SOS_DPS.indd 2

25/07/2018 13:14

RETURN HAIR TO VIRGIN STRENGTH IN JUST 5 MINUTES * N E W TIGI CO P YR IGHT CAR E SO S R ECOV E RY P R O F ESSIO NAL. P ER SO NAL. P ER F EC T. AVA I L AB LE F R O M AU GU ST 20 1 8

For further information on TIGI Copyright Care please contact TIGI on: 0344 844 0944 or email: eu.customerservice@tigi.com www.tigicopyright.com

@tigicopyright

* W hen used as a system, reduc tion in break age vs non - c o nd i ti o ni ng sha mp o o .

Do not use within one week of a c olour or keratin ser vi c e.

6149_CREATIVEHEAD_COPYRIGHT_SOS_DPS.indd 3

25/07/2018 13:14

Natural

NOURISHMENT NEW ADDITION

One in three women suffer from dry, unruly hair.* Whether it’s from blow-drying, straightening or too much time spent in the sun on holiday, dry hair can be traumatic. Clients looking for a natural solution will look for a gentle shampoo that won’t strip their hair of moisture. Nourishing Shampoo is the latest product to join the Source Essentielle family and includes jasmine flowers and sesame oil, along with 96 per cent natural-origin ingredients, leaving hair feeling nourished, softer and supple.

NATURAL FORMULA; PROFESSIONAL RESULT

Between 80 and 99 per cent of ingredients in Source Essentielle are of natural origin, with flowers and leaves suspended in each shampoo.

TRANSPARENT

It's free from silicone (for a natural hair feel), as well as sulphates, parabens and synthetic fragrances.

SUSTAINABLE

Eco-designed bottles hold a maximum amount of product in a minimal amount of plastic. This means the bottles can be beautifully and efficiently stacked for display. They̓re a transport optimised, environmentally-friendly solution.

44

044-045_LPSourceAW4.indd 1

*L’Oréal CMI Haircare U&A Study 2017, UK Women aged 16+ (n=1258)

CLIENTS’ HAIR IN NEED OF SOME POST-HOLIDAY HELP? OFFER THEM SOME EXTRA TLC WITH THE NEW NOURISHING SHAMPOO, WHICH JOINS THE SUCCESSFUL SOURCE ESSENTIELLE RANGE BY L’ORÉAL PROFESSIONNEL – KNOWN FOR ITS NATURAL, TRANSPARENT AND PERFORMANCE-DRIVEN APPROACH TO HAIRCARE

CREATIVE HEAD

16/08/2018 13:51

CR EATIV E HE AD AD VE RT OR IAL

“THE RANGE IS FANTASTIC FOR BLOW-DRYING AS IT GIVES YOU MORE FREEDOM TO ACHIEVE VOLUME AND HOLD. YOU GET A BEAUTIFUL FINISH AND SUPERIOR SHINE”

#FINDYOURESSENTIAL STEP ONE: CHOOSE YOUR ESSENTIAL SHAMPOO

NEW!

BOTTLE REFILLS!

Clients can refill shampoo bottles up to three times* NORMAL TO FINE HAIR DAILY SHAMPOO

SENSITIVE SCALP DELICATE SHAMPOO

DRY HAIR NOURISHING SHAMPOO

STEP TWO: COMPLEMENT WITH YOUR CONDITIONING NEED WATCH THIS SPACE!

poo Radiance Sham will soon join the le Source Essentiel line-up

COLOURED HAIR RADIANCE BALM

NORMAL TO FINE HAIR DAILY DETANGLING CREAM

DRY HAIR NOURISHING BALM

TO FIND OUT MORE, CALL 0800 030 4034 OR VISIT LOREALPROFESSIONNEL.CO.UK. KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #FINDYOURESSENTIAL

CREATIVE HEAD

044-045_LPSourceAW4.indd 2

*Participating salons are required to sign up to a letter agreement in relation to this scheme. For more information, speak to your L’Oréal Professionnel account manager or by contacting 0800 0304034. Subject to availability of refill units provided by L’Oréal Professionnel.

TASSIE SALEM, HARI’S HAIRDRESSERS

45

22/08/2018 16:47

HERE COME THE GELS PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR AND 100 PER CENT GREY COVERAGE. ARE YOU READY?

48

048-049_Redken.indd 1

CREATIVE HEAD

16/08/2018 13:43

CR EATIV E HE AD AD VE RT OR IAL

– attracting new clients to your salon at each end of the age spectrum.

But perhaps the most exciting reason that Color Gels Lacquers stand out from the permanent hair colour crowd is the unique pairing system. Colourists everywhere love Shades EQ Demi Permanent Hair Gloss for its ability to tone, colour-correct and add shine to all hair types, and Color Gels Lacquers were created to pair perfectly with Shades EQ gloss shades. This means that when you touch up roots with permanent colour, you can refresh the rest of the hair with a Shades EQ gloss shade that matches the root colour exactly.

What’s more, because of this perfect liquid colour pairing, you can create your favourite hair colour trends using both colour lines.

Think rich, transitional sombré with a deep root and lighter ends, or a subtle balayage – where there’s a desire for rich, saturated colour, there’s a need for Color Gels Lacquers.

EXCITING PACKAGING Inspired by unique gel viscosity and trending Instagram slimers!

IT’S THE FIRST PERMANENT liquid colour to offer the saturation of a gel and the mirrorshine of a lacquer. It’s got a new-generation gel base that makes it ideal for technique work, with super-fast, high-precision application from a bottle or a bowl. It’s new Redken Color Gels Lacquers – and if you’re already using Shades EQ in your salon, your colour services are about to explode!

New Redken Color Gels Lacquers is an exciting opportunity to drive new colour business to your salon. For a start, this is a high-performing colour range that’s fast and easy to use, delivering rich, long-lasting results, including – thanks to advanced red dye technology – longer-lasting reds. Your regular colour clients are going to love the finish they get with Color Gels, too – a superb, high-gloss mirror shine exactly like a polish.

Color Gels Lacquers also mean 100 per cent reliable grey coverage and accessible pricing

PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY

BE DIFFERENT. BE REDKEN. WANT TO BE PART OF A NEW GENERATION COLOUR HOUSE? JOIN THE REVOLUTION – EMAIL REDKEN ON INFO.REDKEN@LOREAL.COM FOR A BESPOKE COLOUR DEMO CREATIVE HEAD

048-049_Redken.indd 2

49

16/08/2018 13:43

FEATURED ARTISTlive!

WITH

JOHANNA CREE BROWN 19.11.18 LONDON TICKETS £30 BUY ONLINE AT CREATIVEHEADMAG.COM/STORE OR BY CALLING 01434 610416

050_FAL.indd 1

21/08/2018 11:17

DARE

CARE

TO BE DIFFERENT A LITTLE LOVE CAN GO A LONG WAY, SO SHOW YOUR CLIENTS YOU CARE ABOUT THEIR HAIR WITH FUDGE PROFESSIONAL’S NEW HAIRCARE RANGE

8pp_Fudge.indd 1

16/08/2018 15:07

BREAK THE CYCLE

COLOUR, HEAT, STYLE, REPEAT – FEEL LIKE YOUR CLIENTS ARE IN A HAIR DAMAGE CYCLE? HELP THEM BREAK IT WITH FUDGE PROFESSIONAL’S HAIRCARE RANGE, FEATURING OPTI-PLEX TECHNOLOGY DAILY BRUSHING, CHEMICAL PROCESSING, HEAT FROM TOOLS AND ENVIRONMENTAL DAMAGE ALL CAUSE HAIR TO BECOME WEAK, BRITTLE AND PRONE TO BREAKAGE. DAMAGE CAUSES GAPS IN EACH STRAND’S CUTICLE, LEAVING HAIR FEELING COARSE. FOR CLIENTS THAT HAVE HAD ENOUGH OF FEELING ROUGH, HELP IS AT HAND…

8pp_Fudge.indd 2

LET’S BOND

INTRODUCING FUDGE’S REPAIRING HAIR HERO: OPTI-PLEX TECHNOLOGY. THE UNIQUE BOND-BUILDING COMPLEX: 1. Settles into gaps in the cuticles 2. Builds new bonds inside the core of the hair 3. Repairs hair’s natural protective shield 4. Regenerates and smooths each and every strand DGE’S UNIQUE COLOUR FU S! HE AS W 30 R FO Y KE W AWAY THE CLE, TRAPPING COLOUR IN TI LOCK IT UP AND THRO CU E TH S TH OO SM GY LOCK TECHNOLO

#SMOOTHOPERATOR 16/08/2018 15:08

CR EATIV E HE AD AD VE RT OR IAL

BEFORE

AFTER

COOLER THAN COOL

RED AND ORANGE TONES BE GONE WITH FUDGE PROFESSIONAL COOL BRUNETTE After just one wash, brunette hair is: • 85 per cent stronger • Toned and repaired • Damage-free, thanks to Opti-PLEX technology • Cooler, deeper and stronger • Free of red and orange tones

COOL BRUNETTE BLUE-TONING SHAMPOO

Cool Brunette Shampoo is sulphate-free and contains max-strength blue micropigments that instantly knock out unwanted red and orange tones from brunette hair, while Opti-PLEX technology penetrates deep into the hair’s core to reconstruct bonds, as well as weightlessly smoothing the cuticle.

8pp_Fudge.indd 3

COOL BRUNETTE BLUE-TONING CONDITIONER

For hair that’s cooler, deeper and stronger – this sulphatefree conditioner is what you need! A dual-force conditioner, it contains max-strength blue micro-pigments that instantly knock out unwanted red and orange tones from brunette hair, while the Opti-PLEX technology penetrates deep into the hair’s core.

16/08/2018 15:08

BEFORE

AFTER

CLEAN MACHINE HELP YOUR CLIENTS BE THEIR BRIGHTEST BLONDE WITH FUDGE PROFESSIONAL CLEAN BLONDE

After just one wash, blonde hair is: • 90 per cent stronger • Dramatically smoother and softer • Damage-free, thanks to Opti-PLEX Technology • Left clean and white, with no brassy tones

CLEAN BLONDE DAMAGE REWIND SHAMPOO

CLEAN BLONDE DAMAGE REWIND CONDITIONER

A dual-force, sulphate-free shampoo that contains Fudge Professional’s max-strength violet micro-pigments, this shampoo instantly knocks out brassy tones, while the OptiPLEX technology penetrates deep into the hair’s core to reconstruct bonds as well as smooth the cuticle.

For hair that’s blonder and stronger this sulphate-free conditioner is what you need.

It also contains max-strength violet micro-pigments to knock out brassy tones, while OptiPLEX technology reconstructs bonds and the HairGuard complex targets cuticles to seal them shut in just one wash.

CLEAN BLONDE TONING SHAMPOO

Same great formula, new fragrance. That’s it! Instantly removes yellow tones from blonde hair with hydrating guarana.

8pp_Fudge.indd 4

16/08/2018 15:09

CR EATIV E HE AD AD VE RT OR IAL

BEFORE

AFTER

KEEP CALM AND IN CONTROL GET DAMAGE UNDER CONTROL AND KEEP COLOUR LOCKED IN WITH DAMAGE REWIND BY FUDGE PROFESSIONAL

After just one wash, hair is: • 90 per cent stronger • Dramatically smoother and softer; cuticles are sealed • Repaired, thanks to Opti-PLEX technology • Colour-locked for up to 30 washes

8pp_Fudge.indd 5

WHAT IS HAIRGUARagD? ed and

The more dam rougher e brittle the hair, th uard the cuticle. HairG ooth sm works to fill and ps, all those nasty ga helping hair back to its original condition

DAMAGE REWIND RECONSTRUCTING SHAMPOO

DAMAGE REWIND RECONSTRUCTING CONDITIONER

Got a hair SOS emergency?

Sulphate-free Damage Rewind to the rescue. Give tired, broken hair a lifeline with Fudge Professional’s advanced Damage Rewind Reconstructing Shampoo.

Opti-PLEX technology penetrates deep into the hair’s core to reconstruct bonds.

Stop damage in its tracks with Fudge Professional’s advanced, sulphate-free Damage Rewind Reconstructing Conditioner. Opti-PLEX technology reconstructs bonds throughout the hair, while Fudge Professional’s HairGuard complex targets cuticles and seals them shut in one wash.

16/08/2018 15:09

BEFORE

AFTER

BIGGER IS BETTER BULK UP YOUR CLIENT’S BODY FOR DOUBLE THE BOUNCE WITH FUDGE PROFESSIONAL XPANDER

After just one wash, hair is: • Density is increased by 180 per cent • 85 per cent stronger • Detoxified • Voluminous with weightless body

XPANDER GELÉE SHAMPOO

Fudge Professional’s Xpander Gelée Shampoo is sulphate-free and leaves hair instantly airy and volumised, all day long. It’s infused with caffeine and ginseng to help stimulate scalp and hair follicle growth, while Opti-PLEX technology strengthens the hair from the inside out for touchably soft fullness.

8pp_Fudge.indd 6

XPANDER WHIP CONDITIONER

The sulphate-free Xpander Whip Conditioner creates 180 per cent visibly thicker, denser hair with style that lasts all day.

It’s infused with Fiber-Dense technology that coats each strand to boost volume without the frizz, while Opti-PLEX technology strengthens the hair from the inside out for touchably soft, lustrous hair.

16/08/2018 15:10

AFTER

CR EATIV E HE AD AD VE RT OR IAL

BEFORE

LET THE LIGHT IN

HYDRATE AND ILLUMINATE WITH FUDGE PROFESSIONAL LUMINIZER After just one wash, hair is: • Illuminated with lightweight micellar oil complex • 85 per cent stronger with double the shine • Hydrated for up to 48 hours • Soft and smooth thanks to Smoothing-Swish technology • Colour-locked for up to 30 washes

8pp_Fudge.indd 7

LUMINIZER MOISTURE BOOST SHAMPOO

LUMINIZER WEIGHTLESS CONDITIONER

Fudge Professional’s Luminizer Moisture Boost Shampoo is sulphate-free and specially formulated with featherlight micellar oil complex that gently cleanses, moisturises and illuminates each strand, while the Opti-PLEX technology strengthens hair from the inside out for contoured perfection.

Sulphate-free Fudge Professional’s Luminizer Weightless Conditioner contains superior SmoothingSwish technology that binds to each strand of hair to keep hair soft, full of life and frizz-free for 48 hours, while Opti-PLEX strengthens the hair for contoured perfection.

16/08/2018 15:11

al’s n io s s fe ro P e g d u F h it w re a c Dare to t more, u o d n fi To . e g n ra re a c ir a h t s newe al.com n io s s fe ro p e g d fu it is v r o 3 3 3 call 020 73845 6 8pp_Fudge.indd 8

16/08/2018 15:16

A NIGHT WITH

ED LIMIT OF ER E NUMB AVAILABL ETS BEFORE K C I T £15 U BOOK ER IF YO SEPTEMB 13

NEIL MOODIE AND SPECIAL GUESTS 40 VOGUE COVERS LANDMARK GLOBAL CAMPAIGNS A NEW CHAPTER

MONDAY 1 OCTOBER

7-10PM AT ONE ALFRED PLACE, LONDON BUY NOW AT CREATIVEHEADMAG.COM�STORE OR CALL 01434 610416 TICKETS £25 OR TWO FOR £40

Includes canapés on arrival, drinks all evening and a gift from L’Oréal Professionnel

051_Coterie .indd 1

16/08/2018 14:47

Raccoon International 52

052-060_ExtensionsAW2.indd 1

CREATIVE HEAD

16/08/2018 13:59

e k a h S it off Expensive, damaging, full of rogue traders – hair extensions would very much like to shake off this narrative. How can salons restore the reputation of the service?

THERE’S NOTHING MORE frustrating than knowing you can offer a quality service and being scuppered by something beyond your control. In terms of hair, few services have developed a worse reputation than extensions. From its associations with looking fake to stories in magazines about hair being ripped out by poor fittings, it’s little wonder that salons are hesitant to invest and new clients are wary of committing.

Yet for all this, extensions can make a fantastic investment opportunity to really grow your salon services. Even with revolutionary fitting techniques, client numbers are still lagging behind. Are salons guilty of failing to promote the fact that with a huge variety of options to choose from, extensions are worth trying? Here are a few ways to reframe those negative connotations into positive selling points.

One size doesn’t fit all With more application options and advanced aftercare products than ever before, you would think that extensions should be as widely advertised as colour treatments. Whether it’s adding length to styles as they grow out, creating bleach-free colour or giving the impression of healthy volume, their versatility means there is something for everyone – and that’s not even counting the many different application methods. Tapes, rings, bonds, clip-ins… a savvy stylist can match the perfect extensions to solve just about any hair woe.

“Extensions have the potential to achieve mainstream popularity in modern-minded salons,”

CREATIVE HEAD

052-060_ExtensionsAW2.indd 2

insists Dawn Reilly, marketing director of Balmain Paris Hair Couture. “It’s all about positioning the service correctly. Seventy per cent of women in the UK have fine hair and clients are looking to their hairstylist for a boost. Blow-drying and volumeincreasing product systems are the default go-to options, but are only effective between washes.”

In this sense, the way extensions are offered also needs a revamp. There’s no need to try and suss out whether clients are ‘the type’ to have extensions.

“There no longer exists an identifiable ‘hair extension persona’,” explains Nikki Martes, creative director of CrownCouture in Edinburgh. “My own client base varies from the age of 16 to 70, all having extensions fitted for various reasons.”

In Didsbury, Manchester, you’ll find Angela Mason Hair Extensions Salon, which has just unveiled a clipin parlour for clients. For Angela, it was key to stand out in an area saturated with salons. “As well as being my brand name, I felt having the word ‘extensions’ meant people knew we were something different,” she explains. “More people now recognise how diverse extensions can be.”

Changing how you offer the service can open up your customer base in surprising ways. Dawn suggests that rather than having an extensions pricing section within your service menu, add each option to the relevant category instead – from long hair styling to colour and hair-ups. You’re normalising the service and removing the fear factor. Be upfront with costs and always offer a starting price.

53

23/08/2018 15:59

Great Lengths

Great Lengths

#Extensions

Great Lengths

Everyone’s an expert… except they’re not

54

052-060_ExtensionsAW2.indd 3

If you can clip in a head of extensions in seconds, surely individual sections and tape styles are the same? They seem so simple to apply, but there is an extremely high degree of skill involved in terms of placement and weight distribution. This hasn’t stopped amateurs and even clients from attempting to recreate the looks at home, aided by rogue traders and cost-cutters – and it has ultimately affected the sector’s reputation. So how can salons showcase to the public the importance and quality of their training?

“Adding enhancements to hair needs to be done right,” says Louise Jenkins, creative manager for Great Lengths UK and Ireland. “If the fitting does not take into consideration key technical points, such as the weight of the extension on the natural hair, the placement patterns, the bond size and distance from the scalp, it could potentially have some devastating effects. Education is key to understanding how to customise extensions to make sure they are suitable for a client’s hair.”

Charlotte Boyes, owner and manager of The HIVE in Leeds, says: “It’s all about application for me – anyone can create lush waves for the perfect picture, but I want to see how neat your sections are, what attachment you use for the client’s hair type. You need to be trained in multiple methods. With a brand like Hairdreams you get all of these in one place, with the confidence of being a certified fully trained extensions stylist – because to get Hairdreams hair you have to be trained. This keeps the brand exclusive, and the service standards high for your clients.”

For Victoria Lynch, founder of Remi Cachet, being endorsed by Habia was a vital aspect of training development. “It assures our trainees that the course they have chosen is of a high standard,” she explains. “We see so many stylists who have taken short, multimethod courses and ultimately have insufficient knowledge and practice to set them up properly. Our courses take staff through one method at a time over two days, to thoroughly prepare them. With at least a day spend on practical applications, they then work on a case study to get their certification. This arms the extensions stylist with the skills to operate a professional extensions service.”

CREATIVE HEAD

23/08/2018 15:54

TRADE ACCOUNTS APPLY AT REMICACHET.COM

FORM A DEEPER BOND WITH YOUR HAIR PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES Indian, Russian-Mongolian & Chinese Hair

#GorgeousHairIsAChoice Ask your #RCStylist

remicachet.com

2017-06 • Remi Cachet Hair Magazine SP CREATIVE HEAD.indd 1

18/07/2017 15:42

#Extensions

Raccoon International

The belief that extensions will always look obvious is completely unfounded. Careful colour-matching and investing in quality products will leave clients with a mane of hair indistinguishable from their own. The rising popularity of tape extensions is testament to this; chunky wefts are now (thankfully) a thing of the past. Mini tapes sit flat against the scalp, subtly offering the volume and length exactly where clients want it.

“With tapes there is less tension on the hair,” notes Giovanni De Gesu, stylist at Salon Sloane in Chelsea, who uses Beauty Works. “You can’t feel them and can sleep on them without discomfort. The beauty of tapes is that they can be added to partial areas of the hair. They are also great for helping to grow out a bad haircut, growing out layers, broken or damaged hair.” Smaller applications in the form of keratin bonds have also evolved, to allow for minute, delicate additions, which are invisible to the eye.

Now that celebrities are (finally) opening up about wearing hairpieces – from Kylie Jenner’s wig-hopping to Chrissy Teigen snapchatting about her extensions – people are beginning to realise that they can look effortless and real. Capitalising on the trends also allows you to build a reputation for your stylists’ skills, and keep clients returning long after the buzz has blown over.

56

052-060_ExtensionsAW2.indd 5

Raccoon International

Beware fake news!

Damage limitation Faced with bad dye jobs or easily breakable strands, careful placements of extensions can actually help to give hair the chance to recover and grow underneath. Many clients find that their thicker hair means they’re less inclined to use heated styling tools, which also gives it a chance to recover from daily damage.

Extensions can actually be the perfect choice for clients who might have colour sensitivities or allergies, too. If your clients are more worried about heat-bonded options, let them know that there’s so many more options to choose from – i-rings and mini tapes are ideal opening gambits for nervous customers. Prostyles is a pioneer in high-quality synthetic hair, which is fitted using a simple braid and wrap technique. “One of the biggest plus points of ProHair fibre is that it’s less than half the weight of human hair, making it a perfect product for women suffering from hair loss,” explains lead trainer, Lara Regan.

Claire Culverwell, salon manager of The Hair Business in Cowbridge, Glamorgan, uses Hairdreams and adds: “As long as you have the right salon, product, consultation and the right application, extensions won’t be damaging.”

In fact, even the most delicate strands can benefit from extensions. Raccoon International’s creative director, Andrew Barton, points to the brand’s Hair in Recovery service for people suffering from hair loss or fine hair.

“The application of Racoon’s Luxe Bonds means those affected can be given an excellent style to help regain confidence,” he explains. “And its bonding and application systems are trichologist-approved as not damaging to hair.”

CREATIVE HEAD

22/08/2018 16:54

Hairdreams

Hairdreams

#Extensions

It’s not all high maintenance Extensions are a commitment, there’s no way around it.

From the cost to the extra maintenance, it’s seen as an uphill battle by some. Yet the same issues don’t seem to be hindering the boom in colour services.

It’s all about how you sell it, recommending the right options and fittings for the client’s lifestyle and needs. Emphasising the flexibility of extensions for clients makes the extra work seem like less of a chore. Andrew O’Leary, who uses Great Lengths at Lockonego in London, stresses that making sure client aftercare is prioritised keeps many complaints at bay. “Extensions aren’t bad for the hair, but clients not maintaining them properly can cause slight bald patches when they pull them out from the root. As long as they are looked after and brushed every day they can avoid matting.”

Aftercare can be portrayed as simple as any other salon service. If you frame it in a similar manner to your post-colour care, you’ll soon see the specialist products fly off the shelves. Give your clients detailed maintenance plans and be sure to schedule regular checkins to monitor their progress.

Sarah McKenna, founder and director of Vixen & Blush salons in London, has seen a huge uptick in sales from extension work. “To reassure new clients we offer a free, in-depth consultation that includes test pieces of hair being fitted to wear for a week or so to make sure they have a clear idea of what having extensions feels like.”

The maxim ‘knowledge is power’ holds true in this situation – the more the client knows about the process the more comfortable they feel. “If a client has an issue we ask that they visit the salon immediately and we book in a check-up appointment,” explains Sarah. “Usually it is something small and seeing the client in person is the most practical way to offer a solution and to allay any fears they may have. We do not offer advice or solutions on the phone as many times the client finds it hard to accurately describe their issue and we may end up offering poor advice.”

58

052-060_ExtensionsAW2.indd 7

16/08/2018 14:00

YOU WERE BORN to shine A N D H AV E fabulous hair

T H E P R O F E S S I O N A L’ S C H O I C E F O R P R E M I U M Q U A L I T Y H A I R E X T E N S I O N S W W W . R A C O O N I N T E R N A T I O N A L . C O M

#Extensions

Breaking the mould Innovations from the world of extensions

Remi Cachet

LASER PRECISION

A question of ethics Our disposable culture and increasingly short-lived patience is another reason we’re seeing the rise in hair extensions. People don’t want to wait for their hair to grow out, preferring a quick fix instead. But with this comes the other side of the coin – the eco-conscious are concerned about the after-effects of consuming and discarding hair like this – even before you account for the ethical implications of extensions. It’s difficult to trace much of the hair on the market and a lack of global standards hinders brands from being able to provide the service many of them wish to.

CrownCouture’s Nikki knows that this is an issue for many clients.

“It is important to understand your hair supply so you can confidently reassure your client about any questions raised regarding ethical issues,” she explains. “Most hair suppliers will state the origin of their hair and how ethical their collecting procedures are. When sourcing your hair extensions, it is beneficial to buy hair that can be reinstalled through multiple fittings.

If the hair you are using is good quality, it can be refitted several times, cutting down cost to the client and also hair wastage.”

It’s a case of doing your homework; look into brands and consider how their business model breaks down. If it seems too good to be true, it often is – virgin Remy hair is certainly difficult to properly source and the price should reflect that. Remy NY is looking to break the cycle of untraceable hair trading with transparency and fair trade pricing for donors. Owner Dan Choi travels across Vietnam paying four a fair price for hair.

And what happens to hair after it’s been used is important, too. Remi Cachet has teamed up with ecological charity Matter of Trust for a hair recycling scheme. It will accept all extensions, weaving them into ‘hair mats’ that can protect the environment from oil spills. And used Great Lengths extensions can be donated to The Little Princess Trust to be made into wigs for children undergoing cancer treatments.

While it’s undoubtedly the most realistic, should your clients dislike the idea of having human hair fitted then take the time to research synthetic options. “The synthetic Prostyles ProHair shades are physically blended together in a way reminiscent of how wig makers have mixed hair for centuries – strand by strand,” Lara adds. “This gives the stylist the ability to create an accurate, bespoke colour match, meaning that synthetic hair can often look much more convincing than the real thing.”

60

052-060_ExtensionsAW2.indd 8

The Laserbeamer Nano from Hairdreams applies nano bonds at the touch of a button, allowing you to apply a whole head of hair in just an hour. The bonding technology leaves nylon polymer-based bonds movable and flat, allowing them to last up to six months. hairdreams.com

SOUND OF SCIENCE The Ultrasonic Touch Machine from Great Lengths is the latest evolution in cold fusion application, and with its new Xtreme coating technology, up to 10,000 applications are now possible without having to change the tips.

It’s also available in nine different colours so you can personalise it to your salon… greatlengths.co.uk

SPEED GUN Thirty-five seconds is all it takes for the Balmain Paris Hair Couture Système Volume to apply five 100 per cent human hair extensions, so you really can fit a full head of hair in a lunch hour! balmainhair.co.uk

CREATIVE HEAD

16/08/2018 14:00

irresi s t i b l e r a n g e o f l uxur y s tyl i ng , c a r e & a l l things h air www.balmainhair.co.uk 0800 781 0936

CH-SeptAd18.indd 1

09/08/2018 11:51

STR I V E TO BE U N R I VA L L E D TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES. Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.

Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a Great Lengths certified stylist.

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

ANGELO ANGE LO SEM S EMIN EMINARA A ARA FOR GREA GREAT T LENGTH LE NGTH NGT S USING US U S IING NG DAVI V NES E PROD RODUCTS UCTS

BOHO WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE ANY ERA THAT BEATS THE SUPERNATURAL '70S? DYSON AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE THE POWER AND BEAUTY OF FREESPIRITED STYLING

DYLAN THE STRAIGHTTALKING DUBLIN SALON OWNER IS AT THE FOREFRONT OF INNOVATIVE HAIRCARE  PERFECT CREDENTIALS FOR A DYSON AMBASSADOR!

64

64-79_Dyson5.indd 1

CREATIVE HEAD

16/08/2018 13:36

CR EATIV E HE AD PA RT NE RS HIP

BOOM LARRY LARRY’S SALON IN SOUTH KENSINGTON WAS ONE OF THE FIRST IN THE WORLD TO BE EQUIPPED WITH THE DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION. “DYSON IS SUCH AN INCREDIBLE INNOVATOR AND WORKING WITH THEM IS AN HONOUR”

#dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 2

65

23/08/2018 15:42

66

64-79_Dyson5.indd 3

CREATIVE HEAD

16/08/2018 13:37

CR EATIV E HE AD PA RT NE RS HIP

A SPRITZ OF TEXTURISING SPRAY AND THE INTELLIGENT DRYING POWER OF THE NEW DYSON SUPERSONIC PROFESSIONAL EDITION  IT TOOK LITTLE MORE TO CREATE A STUNNING SET OF LAIDBACK LOOKS, EXCLUSIVELY FOR CREATIVE HEAD Industry icons Dylan and Larry have put the new Dyson Supersonic hair dryer Professional edition through its paces – and not only are the results glowing (see overleaf), the stylist testimonials are, too.

“This dryer is so different and so much better than anything else on the market,” says Larry. “From the speed of the airflow to the precision engineering of the attachments, everything has been so carefully designed to help us hair professionals create the most incredible blow-drys. It’s so compact, too – I like how you can flip it and switch it around so easily to get exactly the result you’re after.”

“Dyson has reinvented the wheel,” says Dylan, “and it’s great to see them making such a difference in terms of promoting hair health. I have such belief in this brand and their dryer. To all stylists I would say, use a Supersonic for a couple of weeks and you’ll be converted, just like I was. It helps, of course, that it’s such a lovely-looking piece of kit!”

REPORTAGE PHOTOGRAPHY Hikaru Funnell

#dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 4

67

23/08/2018 15:43

PHOTOGRAPHY Alexander Jordan HAIR Dylan Bradshaw and Larry King for Dyson MAKE-UP Tricia Woolston FASHION Sasha Barrie

68

64-79_Dyson5.indd 5

CREATIVE HEAD

16/08/2018 13:38

CR EATIV E HE AD PA RT NE RS HIP

EASY DOES IT LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING

#dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 6

69

16/08/2018 13:38

MAN UP

“It’s great to blow-dry men’s hair again,” says Dylan, who used the re-designed Concentrator – now with a wider and thinner nozzle that gives precision like no other – to shape John’s hair into the perfect ’70s flick and curled sides. “This is hair that’s believable – not too perfect, and definitely not over-cooked!”

70

64-79_Dyson5.indd 7

CREATIVE HEAD

16/08/2018 13:39

CR EATIV E HE AD PA RT NE RS HIP

AU NATUREL

If ever there was a hashtag that so perfectly encapsulates the ̓70s trend, it’s #wokeuplikethis – gorgeous, healthy, apparently untouched hair that’s actually had quite a bit of a helping hand. “Working with the Dyson Supersonic hair dryer Professional edition is the equivalent of putting hair through an Instagram filter,” says Dylan. “Its Intelligent Heat Control keeps hair strong and healthy, with incredible shine.”

Dylan used the re-engineered Smoothing Nozzle to blow-dry with a gentle touch, creating softly tumbling, nonchalant waves that aren’t too polished – yet still perfect.

CURL POWER

With texture and curls so on-trend right now, you’ll love the new Diffuser – simulating natural drying, it helps to reduce frizz and deliver gorgeously defined curls. Just like all the Dyson Supersonic hair dryer Professional edition attachments, it is secured to the Supersonic by a powerful magnetic force, giving a secure 360-degree hold that you can rely on.

#dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 8

71

16/08/2018 13:39

“This is a clean, natural look with lots of shine. I used the Dyson Supersonic hair dryer Professional edition to create direction and shape, taking her hair away from her face and creating lots of volume around the hairline�

LARRY 72

64-79_Dyson5.indd 9

CREATIVE HEAD

16/08/2018 13:39

CR EATIV E HE AD PA RT NE RS HIP

GROOVY KIND OF LOVE The Spring/Summer 2019 menswear shows might have elicited a groovy sense of déjà vu, as ’70s-inspired looks for men dominated, to decidedly cool effect.

Side-parted shags at Salvatore Ferragamo, rumpled waves in Milan, and Gucci creative director Alessandro Michele’s signature lengths were heightened with a smattering of necklaces and a devilmay-care attitude. All hail the 1970s!

SMOOTH MOVES

Be your salon’s smoothest operator. Use the Dyson Supersonic hair dryer Professional edition Smoothing Nozzle to quickly remove excess water from your client’s hair, and blow-dry smooth with a gentle touch.

Meanwhile, at 3.3 metres, the new longer cable allows you to move freely around clients as you work.

And with the powerful motor acoustically tuned to produce one inaudible frequency, you can blow-dry your client’s hair and continue your conversation at the same time!

#dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 10

73

16/08/2018 13:40

REBEL, REBEL

Hair grew out of control in the ’70s – an act of rebellion against the ‘squares’ and ‘norms’, which for most people meant their parents.

Here, Larry recreates the classic rock & roll look – hair high on the crown, sides blow-dried straight and smooth with those little flicks nodding at a refusal to be tamed…

74

64-79_Dyson5.indd 11

CREATIVE HEAD

16/08/2018 13:40

CR EATIV E HE AD PA RT NE RS HIP

SHINE ON

To avoid heat damage, hair should be dried quickly and gently, using the right combination of heat and airflow. The Dyson Supersonic hair dryer Professional edition delivers Intelligent Heat Control, measuring air temperature 20 times per second in order to control its patented, doublestacked heating element and avoid extreme heat. The result of all this incredible technology?

Fabulously conditioned hair that reflects light evenly with dazzling shine.

CREATIVE HEAD

64-79_Dyson5.indd 12

“Loose, unloaded, shiny hair with light, aerated texture throughout – this is stripped-back ’70s at its best” DYLAN

#dysonprohair 75

16/08/2018 13:40

EASY BREEZY Using the new Dyson Supersonic hair dryer Professional edition, this blow-dry looks effortlessly natural, yet completely aspirational. Larry says: “There’s a real sense of ease to the glamour of this look, which sums up perfectly the ethos of this ’70s trend: low-key, low-maintenance but still glamorous.” Tip from the shoot: accent your blow-drys with curved side partings or windswept volume around the face to create a finish that’s beautifully manicured.

READY FOR LIFTOFF

The Dyson Supersonic hair dryer Professional edition’s impressive Air Multiplier technology produces a high-pressure, high-velocity jet of air that’s angled at 20 degrees to deliver controlled, precise drying and styling. And if that wasn’t already enough, use the re- engineered Concentrator – now wider and thinner and with cool grip edges – to direct airflow where you need it. So you get to create lift, volume, flicks, curls and smoothness – exactly where you want them. A stylist’s dream!

76

64-79_Dyson5.indd 13

CREATIVE HEAD

16/08/2018 13:41

CR EATIV E HE AD PA RT NE RS HIP

“I’d originally blow-dried John’s hair in a smoothed-down look [see page 74], but the finish I get with the Dyson Supersonic hair dryer Professional edition allows me to run my hands through afterwards and re-style easily” LARRY #dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 14

77

16/08/2018 13:41

DYSON

IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE, THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE, IT’S POWERED BY DYSON’S FAMOUS ENGINEERING EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST PRECISE BLOWDRYS YOU EVER CREATED  WHILE ACTUALLY IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND THINNER NOZZLE AND AN IMPROVED FILTER BUILT ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS NEWLY REENGINEERED DYSON SUPERSONIC HAIR DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT.

78

64-79_Dyson5.indd 15

CREATIVE HEAD

16/08/2018 13:41

CR EATIV E HE AD PA RT NE RS HIP

Interviews, videos and more exclusive content – online now at creativeheadmag.com

The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive stylist price, call 0800 345 7788 or find out more at dyson.co.uk/professionalhaircare #dysonprohair CREATIVE HEAD

64-79_Dyson5.indd 16

79

16/08/2018 13:42

80

080-083_FashionSeptember.indd 1

CREATIVE HEAD

16/08/2018 13:32

DIAL IT UP

“BY TAPPING INTO SOMEONE’S STRENGTHS, WE CAN CREATE SOMETHING THAT IS NATURAL, AND NOT CONTRIVED,” EXPLAINS THE FOWLER35 ART TEAM ON ITS NEW SHOOT. “IT’S THIS, WE BELIEVE, THAT MAKES SOMEONE FEEL CONFIDENT.” WE COULDN’T AGREE MORE… P H O T O G R A P H Y BY L E O B O R N AT I CREATIVE HEAD

080-083_FashionSeptember.indd 2

81

16/08/2018 13:32

82

080-083_FashionSeptember.indd 3

CREATIVE HEAD

16/08/2018 13:32

CREATIVE HEAD

080-083_FashionSeptember.indd 4

83

16/08/2018 13:33

HAIR Fowler35 Art Team using L’Oréal Professionnel. STYLING Kelechi Angela Amandi. MAKE-UP Vassilis Theotokis.

Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Schwarzkopf Professional

x BIG HAIR DO THIS YEAR SCHWARZKOPF PROFESSIONAL got in on the Big Hair Do action, hosting its very own exclusive shindig with 100 of its salons across the UK and Ireland. Events across the land saw stylists raising funds for charity, reinforcing their connection to the local community and, of course, sharing their knowledge. As well as demonstrating styling techniques and showing off Schwarzkopf Professional products and services, teams were dispensing hair hacks, discussing the latest trends and solving hair dilemmas. We saw it all – OSiS festival braid bars and volume workshops, BlondMe Blush Wash mini-makeovers, Mad About Curls styling, relaxing Oil Ultime Harmony Ceremonies and BC Express Therapies – it was a brilliant party and one thing’s for sure, everyone left with mighty good hair.

84

084-097_SceneSept.indd 1

CREATIVE HEAD

16/08/2018 15:44

Our flagship BIG HAIR DO event will be taking place on Wednesday 26 September. Head to creativeheadmag.com/bighhairdo for more!

CREATIVE HEAD

084-097_SceneSept.indd 2

85

16/08/2018 15:45

SKP x BHD:

THE BELLS & WHISTLES SCHWARZKOPF PROFESSIONAL’S EXCLUSIVE Big Hair Do promised to take up the party mantle and deliver… it did not disappoint! Each of the 100 SKP salons wove its individual personality into proceedings; Brazilian dancers, singers serenading guests, branded cupcakes, balloons and plentiful fizz, we had them all! Add to that some delicious-looking canapés, raffles with many coveted prizes up for grabs and goody bags brimming with take-home treats and it’s no wonder that the evening was a nationwide hit! The atmosphere was electric, social media was abuzz with #BigHairDoSKP and clients loved every minute. Styling the nation and bringing the party vibes in just one night? Mission accomplished.

86

084-097_SceneSept.indd 3

CREATIVE HEAD

16/08/2018 15:45

CREATIVE HEAD

084-097_SceneSept.indd 4

87

16/08/2018 15:46

HIGH

Nick Irwin, Rankin and Catherine Handcock

Rankin

IT WAS EPIC! Creative HEAD’s second Featured Artist LIVE event, sponsored by BaByliss PRO, saw co-hosts Nick Irwin and iconic photographer Rankin delivering a beyond incredible experience at Rankin Photographic Studios in North London. With glasses of wine in hand, guests were treated to a fascinating 60-minute interview with the pair, who – expertly prompted by Creative HEAD publisher Catherine Handcock – shared insight into what it takes to make it in the fast-paced, high-pressure fashion industry and talked candidly about the reality of making magic on-set.

“Nick’s pushing, I’m pushing, everybody’s pushing. The buzz is in the next picture,” said Rankin. Post-chat, the studio was reset and 20 lucky attendees had their portraits taken by the man himself, while, armed with myriad BaByliss PRO styling tools, Nick and his styling team – alongside make-up artist Marco Antonio – took care of touch-ups in Rankin’s famous Glam Room. The scene was a thrilling sight to behold – and trust us, he smashed every single shot!

88

084-097_SceneSept.indd 5

CREATIVE HEAD

23/08/2018 16:39

GO ONLINE to watch our

event highlights video now!

Visit creativeheadmag.com

CREATIVE HEAD

084-097_SceneSept.indd 6

89

22/08/2018 16:51

Catherine Handcock

LUCKY

thirteen

MORE THAN 20,000 Chinese hairdressers flooded into the two-day Asian Hairdresser Festival of shows, seminars and competitions this year, held in the impressive purpose-built Cecis convention centre in Shanghai. The event, staged annually by the Asian Hairdesigner Association and now in its 13th year, has become one of the most important in the Chinese hairdressing calendar, attracting global brands like Wahl, Schwarzkopf Professional and Takara Belmont on the exhibition floor. Education giant Sassoon featured on the main show stage, alongside a host of leading Asian hair teams including Taiwan’s Hair Culture and South Korea’s Kerker. London salon Brooks & Brooks made a splash, with colourist Grace Dalgleish and braiding expert Marlon Hawkins providing a stunning display of technical and creative skill. The Chinese team Raphael Perrier F also wowed with a graceful and haunting presentation that explored colour themes of black and red. Creative HEAD has been involved in the AHF for the past 12 years, responsible for introducing UK talent to the Asian market; publisher Catherine Handcock was presented with a Lifetime Achievement award – and made her acceptance speech in Mandarin!

90

084-097_SceneSept.indd 7

CREATIVE HEAD

16/08/2018 15:47

Grace Dalgleish

Marlon Hawkins CREATIVE HEAD

084-097_SceneSept.indd 8

91

16/08/2018 15:48

Goldwell Guest Artist show

IT’S elemental Blu Hair, Tony Wood Hairdressing and Toxic Cherry all struck gold at Goldwell’s Color Zoom UK Final 2018 at The Brewery in The City of London. The three winning colourists were revealed in front of a crowd of more than 700 guests, and will now compete against other national winners in Toronto in September at the Color Zoom 2018 Global Final. There, three places in the Color Zoom Creative Team will be up for grabs, along with the chance to help produce the Color Zoom 2020 Collection. Finalists based their looks on the Color Zoom 2018 trend ELEMENTAL, inspired by the natural world. Goldwell guest artists, including Lisa Whiteman, Mazella & Palmer and Beverly C, also wowed the crowd with a stunning hair show.

92

084-097_SceneSept.indd 9

CREATIVE HEAD

16/08/2018 15:48

Stephanie Jones

Lydia Wolfe

Kasha Havis

The category winners are: New Talent GOLD – Kasha Havis, Blu Hair SILVER – Tanahya Nash, Tony Wood Hairdressing BRONZE – Millie Upton, Timba Hair & Beauty

Creative GOLD – Lydia Wolfe, Tony Wood Hairdressing SILVER – Bianca Jones, Oracle Hair & Beauty BRONZE – Gary Pelluci, Gary Pelluci

Partner GOLD – Stephanie Jones, Toxic Cherry SILVER – Lauren Harcourt, Hobson & Holmes BRONZE – Craig Paul, Timba Hair & Beauty

CREATIVE HEAD

084-097_SceneSept.indd 10

93

16/08/2018 15:49

Angus Mitchell

Paul Mitchell co-founder John Paul DeJoria

Robert Cromeans

We are

Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads, a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas desert until they are bubbling with excitement! This summer, Paul Mitchell’s The Gathering returned to the shimmering Aria Resort & Casino for three days of inspiration, education and celebration. Featuring workshops led by business brains, hands-on colour classes with the brand’s top creatives and spectacular shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of peace, love and happiness and outlined what the group has in store for the next 12 months. Alongside new charity partnerships focused on environmental sustainability, the big news was the introduction of MVRCK, a barbering product division under the Mitch brand that is soon to reach British shores.

And as if that wasn’t enough, the UK PR team managed to land tickets to The Strip’s sell-out show, Magic Mike Live. Aside from saying it was an experience to remember, our lips are sealed. After all, what happens in Vegas…

94

084-097_SceneSept.indd 11

Colin Caruso

FAMILY

CREATIVE HEAD

16/08/2018 15:51

CREATIVE HEAD

084-097_SceneSept.indd 12

95

16/08/2018 15:51

Ain’t no party like a

GEN Z PARTY It was on a steamy evening in July that we all came together to celebrate a very special issue of Creative HEAD – and a very special gang of young hairdressers. Made up of the 2017 It List Rising Star Darcie Harvey from Brooks & Brooks; Tegan Robertson from Tutti Fruitti (previously Not Another Salon); Tom Dodd from Spirit Hair Company; Harry Wiffen from Trevor Sorbie Salons; and Sam William Hill from Cut & Grind barbers, the Generation Z team hijacked our July/August issue of Creative HEAD and a massive party was held in their honour at the ghd studio in Soho. The brand partnered with Creative HEAD to turn the event and the issue into a reality, and guests were treated to a showcase of the work of the outgoing ghd style squad, mentored by Zoë Irwin, and to welcome in the new ghd style squad members. Darcie Harvey enthused: “Thank you Creative HEAD for the incredible Gen Z party. The party isn’t just celebrating us who helped make the magazine, but little gems, rising stars and incredible assistants.” Adam Reed, Johanna Cree Brown, Leigh Keates, Neil Moodie, James Galvin, Gianni Scumaci, Charlotte Cave and Yesmin O’Brien, plus many more, were all there on the night to help celebrate the future of hairdressing with us and raise a glass to our wonderful Generation Z team.

96

084-097_SceneSept.indd 13

Creative HEAD publisher Catherine Handcock

Johanna Cree Brown

Gen Zers: Tom Dodd, Harry Wiffen, Darcie Harvey and Tegan Robertson

CREATIVE HEAD

16/08/2018 15:53

Zoë Irwin Adam Reed

I love that everything I need to run my business is in Timely DARIO COTRONEO Dario Salon, Sydney

The ghd Style Squad exhibition

Find out why over 32,000 stylists and therapists worldwide love Timely.

gettimely.com CREATIVE HEAD

084-097_SceneSept.indd 14

16/08/2018 15:54

Not Another Social Media Course with @hiltonsophia and @harriet-stokes was a blast!

Emotiona l! Win ning Creat ive Cate gory Gold #CZ UK18 with my beautiful mode l @missbdy er

Pre p day assi stin g @to nywood hair on a shoot in Kau nas, Lith uan ia

In the

My haven, #TheColourFa ctory in our salon basement

frame Tony Wood Hairdressing’s Lydia Wolfe (@lydwolfehair) – the new Goldwell Color Zoom UK Creative Category Gold winner – snaps away

The boss lending som e adv ice behind the scen es of our creative tea m shoot

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

My first crack at art directing with my salon fa mily. Hair by me and @cla ire-treha rne

98

Backst age at #CZ UK18 finals with @nayspaintedh air and our boss @tonywoodhai r – all UK finalist s!

098_ITFSept.indd 1

Ta kin g sty le ins piration fro m gru ng e

My winn ing #CZ UK18 entry, takin g me to Global finals in Toronto!

#CZ UK18 cutting prep at the @goldwelluk academy in London with our mentor @beverlyc-hair CREATIVE HEAD

16/08/2018 13:29

Me l o d yM a i s o n Mi r r or s| Fur ni t ur e| De c or

www. me l odyma i s on. c o. uk-01302741000 Us eCodeHEAD10f or10% offyouror de r !