Creative HEAD UK September 2021 by Alfol Publishing

£4.50 SEPTEMBER 2021

In print•online•everywhere!

SEPTEMBER 2021 CREATIVEHEADMAG.COM 001_Cover September4.indd 1-2

THE GAME HAS

CHANGED

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Larry King Hair 001_Cover September4.indd 3

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CR EATIV E HE AD AD VE RT OR IAL

START YOUR

ENGINES SALONS ARE HIGH-PRESSURE ENVIRONMENTS – YOU NEED THE RIGHT TOOLS TO BE ABLE TO DRIVE YOUR BUSINESS FURTHER. AND ENGINEERING DOESN’T COME MUCH MORE ADVANCED THAN DYSON, TO GIVE YOU THE EDGE YOU NEED

GREAT ENGINEERING AND great design solve issues you didn’t even know you had. When you’re racing through long days with demanding clients and all of the issues that crop up throughout, you need to know you have the right tools to power you across the line. Dyson tools are engineered to ensure that not even a second of time is wasted. Championed by top stylists across the globe, Dyson is powering high performance results for all hair types. Its industry-leading engineers have been dedicating their energy to pushing the capabilities of hair tools even further. Dyson disrupted the market with never-before-seen technology that protects hair from extreme heat, thanks to intelligent heat control, making life easier for hairdressers while producing great results at the same time. And it’s not

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just the tools in your hands either; there are multiple levels of product technology and insight which can be utilised to help improve salon life. Dyson is an expert in air quality and has a diverse range of technology, including Dyson’s famous filter technology. Take a holistic approach to your client care with air purifiers and fans that help to ventilate and provide a reassuring presence for visitors to the salon. Whip away any traces of cut hair and dirt with benchmark-setting vacuum technology to rid clients of any concerns. Dyson has everything you need to create an environment where clients feel comfortable and empowered, so that when they’re in your chair they are ready to put the pedal to the metal and drive into the future with a glorious new ‘do.

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SWITCHING IT UP

LIGHT, QUIET, POWERFUL – THE DYSON SUPERSONIC PROFESSIONAL HAIR DRYER WAS THE ORIGINAL INNOVATION THAT SAW DYSON SHAKE UP THE WORLD OF HAIR Originally introduced into the world of hair five years ago, the Dyson Supersonic professional hair dryer encapsulates so much of the brand's problem-solving approach. In a nutshell, the hair dryer uses a fast but focused airflow for precise styling, with the temperature of the airflow constantly measured to prevent and protect against extreme heat damage. The product has a filtration system and professional attachments, designed in collaboration with renowned hair stylists across the globe. It's also home to the digital V9 motor – Dyson’s smallest, lightest, most advanced digital motor that made the room to ergonomically improve the hair dryer. After rigorously testing different hair types in its laboratories, Dyson has engineered different attachments for the Dyson Supersonic hair dryer to style different types of hair. Dyson engineered attachments include the Smoothing Nozzle, Styling Concentrator, Diffuser, Wide Tooth Comb, and Gentle Air. Not satisfied with breaking the mould when it comes to hair dryer performance, Dyson is continuing to innovate with the new Flyaway attachment, with a totally unique design that uses that ultra-fast airflow to help mimic the action of a professional blow-dry and leave hair sleek and polished.

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CR EATIV E HE AD AD VE RT OR IAL

Dylan Bradshaw is the owner of Dublin's premier salon destination and academy. He reveals what makes a Dyson tool so special Q: How has the Dyson Supersonic professional hair dryer changed the game for you? Dylan: From day one it’s always been about the temperature, and what’s great is that it’s become such a mainstream conversation now – Dyson has made people rethink how they style their hair and has been a massive boon to the industry. The tools really help to solidify our relationship with clients as professionals helping – and I know that if my clients are using the tools at home as well, then that care continues.

Q: How did you help Dyson design the new attachment? Dylan: We were working with the engineers on aspects of upcoming product designs, and I was asking lots of questions about airflow and direction, how to deal with flyaway hairs, how not to disturb the flow... they ran with that idea, and developed it a lot more. The exciting thing about working with Dyson is that it reinvents the wheel every time. Rather than ‘here's an idea, let’s make it better’,

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it’s ‘actually, let's pull this apart and just do something different from scratch’. And professionals? Watch this space. It’s only going to get better.

Q: What do you think your Dyson tools convey to clients? Dylan: Dyson, especially with the Supersonic professional hair dryer, created something that looks beautiful and timeless. It brings confidence to the client straight away; Dyson has revolutionised the hair tool market with its airflow expertise and with new technology that doesn’t use extreme temperatures, so clients instantly recognise the tool even if they’ve never seen one in person, it’s pretty amazing. These guys are taking care of my hair professional needs in a professional salon, but also my clients’ hair outside the salon.

Q: Have you noticed that clients are now more excited to discuss styling after months in lockdown?

Dylan: Absolutely. Take the Dyson Supersonic professional hair dryer’s diffuser attachment – suddenly people have a lot more confidence to use the diffuser and wear hair naturally, which is brilliant. It means when clients return to you they’re more confident to try something new.

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THE ULTIMATE FLEX

IMPRESS CLIENTS ON ALL LEVELS WHEN YOU WIELD THE DYSON CORRALE, WITH ITS CORDLESS TECHNOLOGY AND FLEXING COPPER PLATES FOR UNRIVALLED RESULTS When straighteners are such a part of our everyday lives, you might wonder how Dyson managed to create a seismic shift in the industry with the announcement of the Corrale. The clever engineers at Dyson stripped the straightener down to its core components, questioned everything, and built something totally new: durable, flexing plates housed in a sleek cord-free package. Built for pure performance, everything has been considered. The manganese copper alloy flexing plates flex subtly to gather and control the hair, allowing you to achieve your desired style with less heat. The energy-dense battery, allowing for 30 minutes of cordless use,* helps to achieve the optimal balance in the hand so that it feels like an extension of yourself. With intelligent heat control, and an automatic safety shut-off, everything has been considered. Whether you’re manoeuvring in tight quarters backstage at fashion shows or helping your clients to feel safe and comfortable in your salon chair without being tethered to them, the Corrale is the ultimate styling tool for any situation.

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CR EATIV E HE AD AD VE RT OR IAL

improved how you work? Larry: We enjoy using it in the salon because it’s cordless, and this factors into lots of things. It affects your movements as it’s cord-free, and you can achieve a better curve, a better curl, better movement. The edges and the shape of the Corrale, compared with conventional straighteners, enables you to get desired results in a more natural form.

Q: Versatility is core to the Corrale, both when you think about that unique plate structure and the cordless technology. Can you describe to stylists who are yet to try it how its performance differs from other straighteners? Larry: There's a real difference in the condition of the hair, because of the temperature and the way the flexing plates work. In my opinion, hair feels a lot softer; it doesn’t ever feel crispy or stiff. It’s almost like the finish from blow-drying the hair, that softness and movement at the ends which is what our clients are looking for in our salon. It fits our aesthetic

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and the way we work. Being able to adjust the temperature means you can use them on all hair types, too.

Q: Have you noticed your clients having that brandrecognition moment when you reach for a Dyson tool? Larry: All of our clients notice them, absolutely. Aligning ourselves with such an innovative brand that we work so closely with is a no-brainer. Everyone in the world knows Dyson leads the way when it comes to tools, and the same thing is now happening within the hair industry. Having it in the salon makes you feel like you’re at the cutting edge and at the top of the game, and obviously this filters through to the incredible hair you’re able to give your clients. Q: What styles are you anticipating are going to be big for A/W21?

Larry: Layers are coming back in a big way, they’re on the return, with a lot of shape through the front. Natural movement, flips, texture – and I also think we’re going to see a lot of women embracing the shaved head. You’ll get different styles within layers too, everything from the mullet to really big, blown-out and textured hair.

*Achieves the same style with fewer passes when compared with Dyson Corrale with fixed plates

Salon owner and hairdresser of choice for a galaxy of stars, Larry King explains what makes Dyson the only choice for hair tools Q: What are the aspects of the Corrale that have

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INNER BEAUTY DYSON TOOLS ARE SLEEK, STREAMLINED AND STUNNING – BUT IT’S WHEN YOU POP THE HOOD THAT YOU FIND THE REAL MAGIC. IT’S ALL ABOUT INSTILLING CONFIDENCE IN YOUR CLIENTS AS WE MOVE INTO A POST-PANDEMIC WORLD With many clients remaining on high-alert when it comes to hygiene, noticeable efforts to keep them healthy – both in body and hair – will go a long way to building that bond between you. As a professional you need to empower clients to feel their very best, whether that is through visible cleaning measures or the tools in your hands. Protecting hair from extreme heat damage was always a core component when designing the Dyson Supersonic professional hair dryer, as well as the Corrale. More than £100 million has been invested in Dyson’s Hair Laboratories to better understand how to protect and enhance natural hair through specialist engineering. Those oh-so clever flexing plates of the Corrale are a true game-changer in

protecting against extreme heat damage. In being able to subtly shift and gather strands of hair into position, it allows you to style with enhanced control, reducing the need for higher heat levels. The result? 50 per cent less breakage,* less frizz and fewer flyaways.** Dyson’s filtration technology is also built into the Dyson Supersonic professional hair dryer. The tool features a new and improved two-part depth loading, maximum efficiency, maximum airflow filter, attuned to respond to the air pollutant nuances within professional styling environments. The new filter extends the life cycle between each filter clean to once every one to three months, minimising tool downtime and in turn limiting cuts to profitable styling time.

KEEP ‘EM COMING The new Flyaway attachment for the Dyson Supersonic professional hair dryer is just one of many touches from Dyson that keep clients coming back. By automating the brush action that is so inherent to perfecting that blow-drying technique – known as the Coanda effect – this magnetic attachment allows you to tame even stubborn flyaways without resorting to extreme heat or overloading hair with product. Taming the hair with the airflow alone, the attachment attracts and lifts longer hairs at the front while a second jet of air pushes flyaways through the bend and out of sight. It’s that touch of magic that gets clients talking, all while showing how you’re ahead of the curve. And talk they can, as the aeroacoustics was a huge factor in the Dyson Supersonic professional hair dryer’s design. Dyson’s digital v9 motor powers the dryer. Dyson’s engineers refined the design of the impeller, which sits at the heart of the V9 motor, to enable one tone within the motor to be pushed out of the perceivable range of humans. Don’t forget to regularly clean the filter of the Dyson Supersonic professional hair dryer!

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CR EATIV E HE AD AD VE RT OR IAL *Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on flexing plates versus solid plates. **Direct image analysis versus untreated hair.

Professional care doesn’t stop at the hair tools either – Dyson is renowned for its world-leading air purifying technology, a real boon for being able to adapt and control your salon environment. When you add in the fact that salons are awash with product pollutants, it’s more important than ever to consider the client experience and how to cater to their needs. Dyson’s purification technology is engineered to tackle professional pollutants – from larger matter like hair, make-up and pollen, to gases including VOCs from hairspray. The Dyson HEPA Cool Formaldehyde fan captures 99.95 per cent of particles the size of bacteria and viruses – as small as 0.1 microns! – and traps them within a fully-sealed HEPA filter. Intelligent sensing technology detects particle and gas pollution and automatically reacts to the changing environment. It ensures cleaner air in a salon without stylists needing to divert attention from the tasks at hand. Dyson’s pioneering technology is engineered to provide peace of mind with cleaning solutions for stylists so you can focus on styling while these innovative, intelligent tools are at your side.

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Larry King Hair

CLEAN AND SERENE

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VE RT OR IAL CR EATIV E HE AD AD

KEEP IN TOUCH

THE NEW DYSON INSTAGRAM PAGE FOR HAIR PROFESSIONALS @DYSONHAIRPRO IS FULL OF ADVICE, STYLING TIPS AND USEFUL CONTENT TO KEEP YOU UP-TO-DATE WITH THE ENGINEERING EXPERTS

Enjoy immediate insight into how some of the hottest new runway styles have been achieved and discover the newest technologies to hit the haircare market with the Dyson Hair Professionals Instagram page. Newly created to provide a space for hair professionals with needs different to those of consumers, @dysonhairpro is a must-follow for those looking to stay ahead of the curve.

STAY ON THE CUTTING EDGE OF TECHNOLOGY WITH DYSON PROFESSIONAL HAIR TOOLS. FOLLOW @DYSONHAIRPRO ON INSTAGRAM, DISCOVER MORE ABOUT DYSON’S PORTFOLIO OF TOOLS ON DYSON.COM AND CALL 0800 345 7788 TO QUALIFY FOR AN EXCLUSIVE STYLIST PRICE

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club

.com/ g a m d a e h e iv t a cre

AND RECEIVE A SMITH ENGLAND PROFESSIONAL SET, WORTH

£50*

FOR JUST

£10

YOU’LL GET • 10 issues of Creative HEAD

magazine delivered to your door

• Exclusive ticket prices for Creative HEAD events***

• Exclusive competitions and prizes

• Free product samples from leading professional brands

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The ﬁrst 20 new Creative HEAD Club members will receive a gorgeous group of products from the Smith England Professional collection: Gloss Shine Expert shampoo, conditioner, and oil; Nourish Moisture Remedy shampoo, conditioner, and Nourish Intensive Moisture mask. Created by award-winning celebrity hairstylist Phil Smith, the Smith England Professional range is formulated with naturally active plant extracts that are kind to the environment while transforming your client’s hair. Already a Creative HEAD Club member? Then we’ve got something for you too! One lucky member will win a bumper set of all 12 products from the Smith England Professional range, worth £150.** For more information, visit smithenglandprofessional.co.uk

*For the ﬁrst 20 new members to sign up between 1 September and 30 September 2021. Subject to availability, no cash equivalent will be offered. **Set includes 2x Gloss Shine Expert shampoo, conditioner, oil; 2x Nourish Moisture Remedy shampoo, conditioner, Nourish Intensive Moisture mask; 2x Boost Lasting Volume shampoo, conditioner; 2x Purity Ultra Gentle shampoo, conditioner; 2x Guardian Colour Shield shampoo, conditioner. ***Selected events only, for more details contact events@alfol.co.uk

CLUB

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L’ORÉAL COLOUR TROPHY You are invited to a front row seat for the first ever virtual Grand Final for both the UK and Ireland Monday 13 September 2021 7.30pm GMT Join us for: • 4 digital inspirational hair shows • Celebrity presenter • Immersive virtual event loaded with content + loads more

Book your ticket!* £30

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¤30

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For more information head to www.lorealcolourtrophy.com *Tickets cannot be exchanged/cancelled/transferred/resold. Must be 16+ to purchase ticket. Full ticket T&Cs: https://www.lorealcolourtrophy.com/tickets-2021 Subject to Access website terms of sale. Use of website indicates acceptance of website T&Cs. https://signup-lorealaccess.azurewebsites.net/legal_docs/UK/PP-EN.pdf Promoter: L’Oréal Professionnel Paris.

#LCT21 @lorealpro

#lorealprouk #lorealproire Image: Grand Final 2019

Winner: Sinéad Kelly London

NEW NO PLASTIC SHAMPOO

LIGHT & SOFT RINSES EASILY AND LEAVES THE HAIR SOFT WITHOUT WEIGHING IT DOWN

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FOR FINE HAIR OR NORMAL HAIR

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Powered by advanced lithium technology for ultimate cordless cutting performance. Our heavy-duty Super Motor range of professional grooming tools feature ultra-sharp Japanese Steel blades and a high-torque brushless motor for smooth precision cutting, outlining and detailing. And the Titanium Foil Shaver gives exceptional fading and blending.

Editor’s letter

30 68

JOIN US!

Summer might be drawing to a close but that doesn’t mean WELCOME, DEAR READERS, welcome. That’s a key word in the fun has to end! For starters this issue: what are we doing as service providers, as employers, our Most Wanted and The as educators, to make people feel welcome? At Bleach London’s It List Grand Final is on first LA outpost, it’s about providing an immersive audio-visual 6 September, see all the experience (page 30). It’s focusing on texture neutrality through more coverage in the next issue! inclusive education (page 32). In our exclusive shoot with Toni&Guy This month the Big Hair Do and Pulp Riot, it’s about delivering creative colour that’s on point for makes its return – are the personality in your chair, from a whisper to a scream and what comes you coming? See page in between (from page 50). And in our Welcome Generation feature (from 68 for the details. Oh, and page 82), we drop in on a select group of salons who have taken the decision to don’t miss our next create a welcoming, safe space for young people from disadvantaged backgrounds, SELF/STYLED Sunday for LGBTQIA+ clients, for women in the community… it illustrates the warmth, on 26 September – a the generosity and the ingenuity of our industry. We want to help, we want our digital day of creativity for guests and colleagues to feel safe and comfortable in their own skins and in our freelancers, head to page 74. salons. It’s such a positive fuel behind all that creativity and artistry, we just While you’re at it catch up on all had to celebrate it. Fitting really, as we’ll be celebrating our Most Wanted things The Coterie – we’ve been and The It List winners pretty much as this issue lands, too. bringing together the best in the You’re welcome… business, from page 90, and we’ll be heading to Glasgow on 25 October. Subscribed to the Salon Amanda Nottage Smart HUB yet? Go to page 72 Editor to see what you’re missing! creativeheadmag.com/events

amanda@alfol.co.uk

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MORB Combines classic design and sofa-style luxury with first-class functionality

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September

WHAT’S INSIDE 86

ON THE COVER

BE HERE NOW

Luke Benson and the Wella Gen Now Team showcase a world of editorial styling and popping colour

Hair by Larry King for Dyson. Photography by Sarah Brown

THE WELCOME GENERATION

Explore the salons that are going the extra mile to make everyone who comes through their doors feel safe

CAN YOUR KIT HANDLE IT?

RISING STAR

Claire McGowan of Bombshell reveals where she’s hoping to make an impact

Take a look at the latest innovations, so you can be ready for anything

EDITOR

DIGITAL DESIGNER

DEPUTY EDITOR

ONLINE AND DIGITAL ASSISTANT

AMANDA NOTTAGE DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

ALISON ROWLEY

COMMERCIAL DIRECTOR LAURA TUCKER

creativeheadmag.com

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CREATIVE PARTNERSHIPS ASSISTANT NATASHA PEARS

CREATIVE PARTNERSHIPS MANAGER JENNY BROOKS

CREATIVE PARTNERSHIPS DIRECTOR JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

creativeheadmagofficial

Creative HEAD is printed on paper certiﬁed as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year. WRITE TO US AT: Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610416 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

@creativeheadmag

18/08/2021 14:43

ai162670498083_Creative Head - Salon - Show Your True Colours - PRINT.pdf 1 19/07/2021 15:29:40

CMY

Christabel Legrand

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Images courtesy of Luka Chitty

TOTAL DEBT FOR independent high street businesses has more than quadrupled to £1.7 billion in the past year, according to a new report. The Grimsey Review warned that independent businesses could soon follow the 17,500 chain stores that closed in 2020 as small business support measures are withdrawn this autumn, rendering thousands of salons and hair firms even more vulnerable under the weight of this debt. The review, led by veteran retailer Bill Grimsey, analysed independent shops and hospitality businesses. It warned that the hair and beauty sector has become more precarious during the pandemic, with thousands of workers shifting to selfemployed status. The review called for a ‘forgiveness scheme’ to write off governmentbacked loans for viable small firms. “Our high street independents experienced a new-found appreciation during lockdown,” Grimsey said. “But they’ve also been forced to take on government-backed loans, and are struggling to manage a mountain of debt.” Recovery has also been hampered by the slow adjustments to the Covid-19 Track and Trace system, according to the NHBF. A snap poll conducted by the federation showed that almost 25 per cent of salons had to close temporarily due to ‘pinging’, while almost 30 per cent faced staff shortage issues.

Tegan Robertson

DEBT ‘TIME BOMB’ THREATENS SALONS

NINE FEARLESS COLOUR artists joined with Pulp Riot and Creative HEAD to produce nine epic looks in a unique, multi-platform format. Powered by Pulp Riot was a two-part special streamed live from West London, featuring stylists and colourists creating in real time while they shared personal insights into their process on their own social media. Produced in partnership with Creative HEAD, the event saw each colourist interviewed live about their looks, before the pros went live on their own Instagram and TikTok accounts to walk their followers through the techniques and products they were using. Viewers saw everything from rainbow brights to radiant natural gradients from the likes of Laura Black, Heffy Wheeler WANT TO SEE MORE? Head to Instagram @creativeheadmag and Jaymz Marsters.

The P R Brief

SLBPR’S SHARON BRIGDEN SHARES HER MUST-DOS FOR SEPTEMBER

It’s the most exciting time of year in terms of gaining new clients – especially as life gets more like pre-lockdown. It’s a great opportunity to promote your salon!

Doing good for the planet, one bottle at a time. The Paul Mitchell Clean Beauty collection caters for all hair types and has an abundance of eco-friendly initiatives both inside and out, including innovative bio-based sugarcane packaging and organic, gluten-free and vegan natural ingredients. salonsuccess. co.uk/cleanbeauty

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DO THIS NOW

• Have kids at school? Make sure your hair always looks great at the school gates – you are the walking advert for your business and skills. Share your hair/style tips, and host a special evening for parents at your salon to showcase your services. • Make a point that a visit to your salon is more than a hair service – it’s an opportunity to enjoy some hard-earned ‘me-time’ and a little relaxation. • If people are going back to work in a nearby office, go old-school and drop

in some flyers or find out if they have a community network you can drop information into. Think about what you offer – can you introduce any special lunchtime services? • If there’s a university or college nearby make sure the new students know if you are looking for models for training nights or shows/shoots. Also mention if you offer student discounts. • Make sure your social is promoting great back-to-work/college looks – encouraging ways to play with colour, grooming hacks and easy styling.

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With replaceable customisable colour sleeves

Scan the QR code for loads more info

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#CHedit

LET FIND YOUR

MENTOR Aveda launches ‘take back’ scheme

Syd Hayes, Lee Stafford, Siobhan Jones and Mark Woolley are among 20 mentors ready to help hairdressing business owners as part of Creative HEAD’s new free mentoring programme. Created in partnership with The Industry, Activator will provide help and support for hairdressing business owners right when they need it most. Entries open on 17 September, with 20 mentors – the Activators – ready to be paired with their new business BFFs for a full 12 months. Turn to page 66 or visit creativeheadmag.com/activator for more.

AVEDA IS UNVEILING a scheme to encourage consumers to return their Aveda bottles to participating salons in a bid to improve recycling efforts. The Full Circle programme, which prevents empties from ending up in landfill, is the brand’s latest move to further its commitment to sustainability. A thirdparty partner recycles what it can, with any remaining material converted into energy. Gina Conway has also been appointed as trade sustainability ambassador for the UK, promoting Aveda’s sustainable initiatives.

AHEAD

What September has in store for... JONATHAN & NIKITA FISHER

PALMER FISHER LONDON We are shifting our focus to local marketing and building engagement, while also actively recruiting new team members. Nikita will be working at London Fashion Week with Authentic Beauty Concept, and Jonathan is working alongside Gamma Plus UK on its latest launches.

COS SAKKAS TONI&GUY

35%

of online shoppers in the UK will only associate with ‘responsible’ brands, including those that treat staff fairly, source goods ethically, and do not misuse consumer data, according to new research from Empathy.co. The data also revealed that almost half of consumers (47 per cent) prefer to shop with brands they trust, and 22 per cent will pay more for the brands they trust.

PINTEREST BOOSTS Andis reveals HAIR TYPE SEARCH whole new look Pinterest is launching a hair inspiration tool created with textured-haired users in mind to improve search results for hair inspiration across hair types. A favourite tool of clients when referencing hair looks in-salon, Pinterest has developed Hair Pattern Search to enable users to refine hair searches by six different hair pattern types: protective, coily, curly, wavy, straight and shaved/bald. “We hope to make it easier for people, no matter who they are, to find hair inspiration on Pinterest,” said head of inclusive product, Annie Ta.

MY month

ICONIC BARBERING BRAND Andis is revealing a full rebrand, placing its creatives front and centre with tools and education initiatives on hand to support them. This cultural and philosophical shift is led by a new logo, website and inspiration with unique visual storytelling. The styling and grooming tools brand identity “celebrates a new generation of creators”, explained Angie Vlasaty Peterson, director of branding.

We’ve been prepping for weeks for our L’Oréal Colour Trophy show and we’re really looking forward to it. We’ve also been getting our session team ready for a hectic London Fashion Week. As official sponsors, we are supporting about 15 DiscoveryLAB shows and four on-schedule shows at S/S22.

MOVERS AND SHAKERS Dominic Pratt succeeds Cory Couts as global president of Kao Salon Division. Nick Irwin is now the global styling ambassador for Schwarzkopf Professional. Haringtons’ new UK creative director is Barry Maddocks. The Francesco Group’s Ben Dellicompagni is the chair of The Hair & Barber Council.

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9216 bhave ad UK May21 #645 Creative Heads.indd 1

27/5/21 1:05 pm

With the message Take Control Now, £10 from every ghd pink limited-edition purchase goes to Breast Cancer Now.

RRP FROM £149 01924 423 400 ghdhair.com

Beat the heat with three new styling launches from JOICO. Heat Hero and Humidity Blocker+ are the dream duo for fighting frizz, while the RiseUp Powder Spray is ideal for creating soft texture and volume in just a few spritzes.

RRP FROM £13.20 0845 071 2326 joico.eu

Neutralisation on darker hair requires a stronger solution, which is why Schwarzkopf Professional has introduced Goodbye Orange shampoo, a blend of blue and green direct dyes to counteract and neutralise warm undertones instantly.

The System Blonde range from ASP Luxury Haircare has all the tools you need to create and maintain bright, beautiful blondes, from initial lift to brass-busting homecare. There's even a choice of fragrances for the powder lightener.

IN-SALON SERVICE. HOMECARE RRP FROM £10.50 01794 527 111 asphair.com

Goldwell has added two more options to its Light Dimensions range. Oxycur Platin offers up to nine and above levels of lift for the lightest results in the collection, while Soft Colour is a semi-permanent toner for high-intensity, refined blondes.

IN-SALON SERVICE 020 3540 1200 goldwell.com

Irresistible services consumers will want to snap up, selected by the Layered team

Race through blow-drys at incredible speed with the newest attachment for the Dyson Supersonic professional hair dryer. The Flyaway attachment’s unique shape allows the high-speed airflow to pick up and smooth every strand easily. It’s the ideal suggestion for your clients who love that ultra-sleek look, without needing a separate tool to straighten. The Dyson Supersonic professional hair dryer has clients’ hair health at heart, so you know that – whether in the salon with you or at home – their hair will be in tip-top condition. RRP £30 0800 298 0298 salon@dyson.co.uk

RRP £16.85 0800 328 6920

Meltaway NoRinse Micellar Cleanser by My Hair. My Canvas from Alterna is a rinse-free cleanser that absorbs oils and sweat while breaking down residual product.

RRP £24.49

AVAILABLE AT ALAN HOWARD AND SALON PROMOTIONS alternahaircare.eu

The 30 shade-strong Liquid Demis colour line from Pulp Riot is ideal for glossing and toning with no lift and no ammonia – great for colour blending and shadow rooting.

IN-SALON SERVICE 0345 201 8025 astonandfincher.co.uk

schwarzkopfpro.com

Five new shades have been added to the Dia Light range from L’Oréal Professionnel Paris. Get creative too, with a new version of Dia Light Clear in an ergonomic 250ml tube to help pastelise your favourite Dia Light shades. IN-SALON SERVICE 0800 030 4034 lorealpartnershop.com/uk 20

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Reboot clients’ hair growth with Revlon Professional RE/START Density. With skincare/haircare hybrid technology, the range includes a luxurious in-salon treatment and collection of homecare products.

ALFAPARF Milano’s Invisible Root covers even wide regrowth in a flash in five colours, while Root Touch Up Powder offers precise and controlled application.

IN-SALON SERVICE. HOMECARE RRP FROM £11.95 020 7391 7440

RRP FROM £13.90 SKILPATRICK@EXPERTHAIR.CO.UK

revlonproshop.com

xpertprofessional.co.uk CREATIVE HEAD

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#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS LAUNCH OF THE MONTH

Grey hair comes to us all, and while some clients will always seek to cover them there has been an unmistakeable rise in clients embracing them. Just look at Andie MacDowell at Cannes, or beauty journalist Sali Hughes. But accepting grey hair also offers a cut-off point for income from colour services... until now. Wella Professionals, on the heels of introducing its Grey Blending techniques earlier this year, has gone a step further with the launch of True Grey. These new colour products deliver bespoke Silver Glow services for a personalised, unmistakably brighter hue to dull greys. These no-fuss salon treatments add depth and contours, with seven silvery shades to choose from – they're set to be a must-have to create that ideal silver-siren appeal.

IN-SALON SERVICE 0845 601 8128 wella.co.uk

... h c t a w o t O ne

SMITH ENGLAND PROFESSIONAL

YOU’LL HAVE SEEN Phil Smith on the TV or in a magazine, and the celeb stylist has been a consumer favourite for years. Now the Salisbury salon impresario is behind a professional range for salons to retail, and it hits so many of the right notes. It's professional, so you know the formulations are ready for whatever the salon can throw at them. Vegan? Yes. Cruelty free and Leaping Bunny approved? Absolutely. No parabens, sulphates, colourants, mineral oils or genetically modiﬁed ingredients... Smith England Professional is all about pure and natural ingredients that are perfectly formulated. Because Phil is a salon owner himself, and has experienced the highs and lows, Smith England Professional is dedicated to helping salons succeed through uncertain times with a vow to support

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its partners every step of the way with one-to-one personal account management. And as a quality salon brand at one of the lowest costs on the market, it can help you stay on budget. The consumer trend to take more eco-responsibility is clearly at the forefront here. Smith England Professional values the British countryside and wants to protect it, prompting it to become a corporate member of The Woodland Trust. It’s fully sustainable, too. Every part of its formulations and packaging are made from ethically-sourced recycled materials. Smith England Professional has thought of just about everything!

RRP FROM £8 07946 174 186 smithenglandprofessional.co.uk

18/08/2021 14:46

COLOUR VISION

WE’RE INTO A NEW SEASON, A NEW PHASE OF THE YEAR. WITH NEW EDUCATION AND INNOVATIVE PRODUCTS AVAILABLE, WELLA PROFESSIONALS IS READY TO KICKSTART SEPTEMBER

NEW NOT JUST A QUICK FIX IN ASSOCIATION WITH

Balayage remains the colour trend on everyone’s lips, and a core element to every salon service menu. Clients arrive armed with folders of photos on their phone, presenting you with a smörgåsbord of seamless, glossy balayage looks from Instagram – but the reality is often far from simple. What do you do when your clients’ canvas is already heavily coloured, fragile or uneven? Corrective Balayage is a new advanced craft course from Wella Professionals to help you elevate your colour skills, mastering techniques such as reverse balayage, winning formulas and the art of diffusing dark bands, to achieve seamless results even across uneven tones. Learn tips on how to manage client expectations and build a colour menu which offers balayage as a colour corrective service, designed to drive profits for you and your salon. The one-day Corrective Balayage course is available to book now for £174 exc. VAT. It takes place on the following dates in London: 6 October, 30 November; Manchester: 29 September, 17 November; Edinburgh: 28 October.

THE COLOUR CLINIC IS OPEN… AND EVERY MONTH WE SPEAK TO A WELLA PROFESSIONALS COLOUR EXPERT ABOUT A KEY ISSUE G WITH HOW TO OVERCOME IT. ANTONELLA PASTORE (@NELLAHAIRARTISTRY) HAS BEEN BUSY WORKIN WELLA PROFESSIONALS’ LATEST INITIATIVE TO RECAPTURE GREY CLIENTS... “We all have those clients who have reached the point where they are embracing their natural grey or have decided to stop colouring their hair. With colour options off the menu, there’s no service really left for them in the salon apart from a cut and blow-dry. Post-Covid, and with clients more willing to go grey naturally, these clients are slipping through our fingers. “Wella Professionals’ new True Grey product range and Silver Glow services are perfect for giving their grey hair a glow-up without any damage or commitment. I was lucky enough to have a taster of the products while they were in development, and I can happily say it’s the perfect solution to upgrading the simple cut and blow-dry to a personalised silver glow treatment. The True Grey product range and Silver Glow services are a fantastic way to both celebrate natural grey hair and for stylists to improve the average spend-per-client. “What I love about it most is its aquatone technology, it’s like no other product. The molecules mimic the natural grey tones present in hair and amplifies them. I feel like it’s a product that’s been missing in the hair industry portfolio, and the perfect accessory for our toolbox! It works perfectly for my space too, as my clients are very conscious of ingredients in haircare products. It’s ammonia-free and is dermatologically tested, too. I’m so lucky and honoured to have been part of this new project, and I’m excited to see the future of what True Grey brings!” 22

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SHELFIE TIME We can now create the perfect natural grey with True Grey and its Silver Glow services, an innovation from Wella Professionals that is the most exciting product to come out this year! It’s totally on-trend and perfect for enhancing naturally grey hair, something women are increasingly embracing. Silver Glow services are quick, no-fuss in-salon treatments that add depth, contour, shine and tone enhancement to natural grey hair with no commitment. There are seven beautiful grey tones to choose from that let us give our clients the best version of their naturally grey that they could ever wish for. This is a must-have for every innovative salon, not only for colourists but also for stylists.”

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

SARAH JANE COLLUM, COLLUM HAIR @COLLUMHAIR

WHY I’M WELLA

D&J Ambrose has been in collaboration with the Wella Company for more than 23 years. We have been blessed with support from Wella both nationally and internationally, partnering in an incredible range of projects, including education, digital and live shows, fashion weeks, hair campaigns, film and TV work, to name but a few. We always use Wella’s incredible hero colours to support and give strength to our imagery. As a company we have a large colour clientele, and it’s so important that the creative palettes we use are true-to-tone and mixable, to allow maximum creativity. “We have built our brand on a boutique concept, with a love for the fashion industry. Wella has always been supportive in collaborating with us, and over those 23 years has become like an extended family to the business.” DARREN AMBROSE, D&J AMBROSE, LONDON

NO MATTER WHAT YOU’RE FACED WITH, WELLA PROFESSIONALS HAS THE SUPPORT, EDUCATION AND PRODUCTS TO EQUIP YOU WITH CAREERMAKING CONFIDENCE. DISCOVER MORE ABOUT HOW WELLA PROFESSIONALS CAN SUPPORT YOU ON YOUR JOURNEY AT EDUCATION.WELLA.COM @WellaHairUKI #WellaColour #MakeChange CREATIVE HEAD

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05/08/2021 11:34

The world’s 1

IN-SALON SILVER TREATMENT FOR REVITALISING NATURALLY GREY HAIR* FREE OF COMMITMENT. FREE OF DAMAGE.

Discover the product here.

Learn the NEW Silver Glow service here.

Don’t forget to book onto the NEW ‘Mastering Greys’ studio course and online seminar. Education.wella.com | uk.wella.professionalstore.com | @WellaHairUKI | #WellaColour

*Combining: Free of perfume and alkalizers such as ammonia or ethanolamineoxidative grey pigments pH7

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05/08/2021 11:35

Robert Eaton D&J Ambrose

ALL TOGETHER NOW

A VISUAL FEAST AND THE CONCLUSION OF AN EPIC COMPETITION FULL OF UNBRIDLED TALENT! WE HAVE A TANTALISING INSIGHT INTO WHAT THE WELLA TRENDVISION AWARD UK & IRELAND FINAL IN OCTOBER WILL ENTAIL, PLUS AN EXCLUSIVE OFFER FOR CREATIVE HEAD READERS CONFETTI RAINS FROM the sky, applause thunders, and glory is yours – there isn’t another moment like it. The Wella TrendVision Award UK & Ireland Final is where icons are made, and careers kick-started. The UK & Ireland Final returns to The Roundhouse Camden in London – and live! – on 11 October. Ticket holders can enjoy drinks, dinner and a show – several, in fact. Inspirational and exciting hair performances from leading industry icons will take to the stage before all eyes turn to

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the competitors’ catwalk showcase. Who will take home the trophy for Colour Artist, Colour Specialist, Craft Artist and the XPOSURE categories, after creating their Final competition looks live for you? Finalists in Natural Texture Artist, Editorial Look and ghd Style Master categories have a slightly different road to glory, with a presentation of their Semi-Final looks via Zoom to a panel of elite judges ahead of the event. The winners of eight hair categories and the Nail Artist by OPI will be announced, under The Roundhouse spotlights.

CREATIVE HEAD

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CR EATIV E HE AD AD VE RT OR IAL Oliver Driver Oliver Driver

HOST WITH ST THE MO eron and

Patrick Cam to be a celebrity host ad the le ill announced w ard Aw n io is TrendV ! ns io at br le ce

TrendVision Award winners 2019

Hosted by the effervescent Patrick Cameron and a celebrity host to be revealed, it’s an unmissable night! Celebrate your peers’ talent, as showcased in these incredible images from previous events. The 2021 show will feature awe-inspiring creations from the likes of D&J Ambrose, Robert Eaton of Russell Eaton salons, ghd and more, who have delighted previous attendees with amazing artistry. This really is a must-attend event if you want to be a part of a true celebration of colour and craft. We’re finally allowed to be back together, and the jam-packed evening is set to be a celebration of everything we have achieved, against all the odds.

EXCLUSIVE

YOU’RE ALL INVITED Tickets are available now until 10 October, priced at £220 (exc. VAT). And we have an exclusive offer for Creative HEAD readers – don’t say we never treat you! From 1 to 15 September, you can get a ticket for £205 (exc. VAT). Use the code TVACH2021 at wellaeducationuk.com and save!

DON’T MISS OUT ON YOUR TICKET FOR ONE OF THE BIGGEST NIGHTS IN HAIRDRESSING. FOR MORE INFORMATION, AND TO SEE THE GALLERY OF FINALIST LOOKS THAT WILL BATTLE IT OUT, VISIT WELLA.CO.UK/TRENDVISION #NTVA2021 CREATIVE HEAD

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WHY DID YOU WANT TO BE A HAIRDRESSER? I’ve loved doing hair for as long as I can remember! From a young age I would ask friends and family if I could do their hair, so it always felt like the right career. As soon as I left school I did a trial day at a salon, and I knew it was for me. WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I am so lucky that I have already had so many memorable highlights. Being a member of the Schwarzkopf Professional Young Artistic Team is definitely a big one, as well as being a member of the ghd Style Squad. I am also proud to have completed my Schwarzkopf Professional Colour Master’s Degree.

CLAIRE MCGOWAN INSTAGRAM: @CLAIREMCGOWAN_HAIR SALON: BOMBSHELL SALON WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? My 10-year goal changes just about every week because there’s so many different opportunities and paths to take within this industry, and all of them excite me! I don’t want to put myself in a box and only do one thing. I would love to win an

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industry award – I think that’s a goal that I will always stick to. But my biggest passion is styling, so I hope to have my wedding hair business as a full-time career by then. WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? To work on one of the top shows at Fashion Week. A goal I am working hard to achieve in the near future – watch this space!

13/08/2021 14:58

S D R O W C I G A M E TH RELATIONSHIPS. THE NHBF HAS SOME AND Y ALT LOY ENT CLI NG LDI BUI TO CONSULTATION IS THE KEY OCK WHAT YOUR CLIENTS REALLY WANT UNL TO SAY TO AT WH ON ICE ADV R STELLA

THERE ARE THOSE loyal clients you see regularly, perhaps rarely venturing further than a trim or a root tint. But don’t assume that they will want the ‘same again’ each time they visit. All clients welcome a detailed consultation, not just new ones, as this will make them feel valued. During a client consultation, there are important questions to ask to ensure the treatment you are giving is both safe and meets your client’s expectations.

KEEP IT PERSONAL

“Remember that a good consultation makes the client feel as though they are being listened to and cared for, which will give them a positive experience in your salon,” advises Caroline Larissey, NHBF director of quality and standards. Here are some of the most important questions you should ask: •Do you like your hair this length? •Did you like what we did last time? Open questions will encourage a wider discussion, for example: •How do you manage your hair between cuts? •How do you manage your hair in the week? •Which hair products do you find easiest to use at home? •Tell me what you’d like to achieve today.

AVOID NASTY SURPRISES

Allergy alert tests are vital to protect clients and a thorough consultation before the appointment is the perfect place to work this into the conversation. Clients may be resistant to, or dismissive of, testing, but allergies can develop gradually over time. If they’ve used box dyes at home containing PPD then it’s important to get a thorough understanding of what they used, if they had any issues, and to ensure that an allergy test is conducted. NHBF members can download a consultation, allergy alert and industry test toolkit at nhbf.co.uk/allergy-alert-kit

YOUR CORE CLIENT CHECKLIST

It doesn’t matter whether your client has been coming to you for years or if it’s their first visit, always do a full consultation. If they’re struggling to articulate what they want, use a selection of images to help your client see the options. Personalise your service, ask open questions and listen. It is crucial to manage your client’s expectations by being honest. Double-check you understand what’s required at the end of the consultation. And take the opportunity to upsell retail products – plan the homecare as you create the steps for their new look.

NHBF MEMBERS BENEFIT FROM:

• Dedicated membership helpline for everyday business support 24/7 legal helpline • In-depth guides on all aspects of running your business • Employment contracts and chair/space room renting agreements • Discounted insurance and so much more Find out more about NHBF member benefits at nhbf.co.uk/benefits

JOIN THE NHBF BEFORE THE END OF SEPTEMBER 2021 AND QUOTE CHS25 TO GET £25 OFF YOUR MEMBERSHIP FEE

The NHBF is here to support you and your business, no matter your concern or issue. Visit nhbf.co.uk/join to become a member CREATIVE HEAD

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#CHedit

Inside story BLEACH LOS ANGELES

I N T E R N AT I O N A L I N S P I R AT I O N

When Bleach first opened its doors in East London more than a decade ago, did anyone predict that it would be one of the biggest British hair success stories of recent times? But with its vivid and pastel dip dyes, experimental home range, and savvy social media, it captured the zeitgeist. Now, co-founder Alex Brownsell (pictured above) has taken her skills over to California. Conceptualised by Brownsell and designed in collaboration with Imogene Strauss and BC Design, the intimate four-seater space is an immersive experience. Inspired by Brownsell’s love of ASMR, bespoke audiovisual work washes over guests, while soft, fluid forms swoosh around the room, simulating the feeling of dyeing from a hair-eye view. A one-way mirror wall divides the reception from the salon stations, where everyday objects take on abstract forms. From the hand-carved black marble sink to the colour-saturated epoxy floor and sound bath basin installation, Bleach LA is a striking, sensory environment. You’re not in Dalston anymore…

HOT BUY DOUBLE PLUSH

The RS Primo from Takara Belmont boasts luxuriously padded seating and side panels to cushion your client in pure comfort. The newly designed shower head regulates water volume and pressure, so every shampoo is a pleasure. £4,000+VAT 020 7515 0333 takarahairdressing.co.uk

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now open JO JOHNSON KNIGHTSBRIDGE

Known for her skills on TV’s 10 Years Younger in 10 days, colour specialist Jo Johnson has opened her first eponymous salon for all hair types and textures in London’s Knightsbridge.

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18/08/2021 14:47

that day again,” he says. “But we’ve had considerably fewer cancellations and people are a lot more serious about Treatwell appointments.” With the pandemic, Treatwell has been there as an essential business partner. “It has given us all the updates on government policies quickly, it has probably been the fastest source. And there have been so many webinars and so much training on subjects such as how to prepare yourself when you go back, and how to get your staff up-to-date,” he explains. What’s the greatest benefit that Matt gains from Treatwell Connect? The knowledge, the ability to really hone-in on his own business at a glance. “It gave me the ability to get rid of a lot of my paperwork; you get a lot of time back when you put everything into one place – a booking system, email marketing software, client database… “Going digital has given me the ability to grow my business more successfully and to expand, because I have more time to focus on what’s really important for customers,” he continues. “When we had to rely on paper appointment books there was so much uncertainty. There is so much I don’t have to worry about anymore. If you go digital you get extra flexibility, time, and a better functioning business. Perfect!”

HAIR AND MAKE-UP Cat Parnell @ LHA Represents, assisted by Chloe Rose. PHOTOGRAPHY Harvey Williams-Fairley, assisted by Ben Sage. VIDEOGRAPHY twobytwo. STUDIO Alva East.

MATT BARTELL IS a self-confessed technophobe. When the Threads & Co owner made the jump to take his business digital with Treatwell, he was new to all of it, having relied on a paper diary for years. “It took me a little while to get to grips with it. Then I really saw the benefits,” he admits. Now his whole business revolves around Treatwell, from bookings to staffing rotas, sales reports, and staffing levels. “What I really like is that I have full control over the diary, and now every stylist can access the diary on their phone,” he smiles. He’s found it particularly powerful when introducing new services. “We launched ‘sugaring’ maybe a year or two after we opened, and because it was quite a select service, nobody knew about it,” recalls Matt, “but through Treatwell we managed to make it one of our bestsellers!” How? “You just contact your account manager, they put it on the system, they teach you how to spread the word. You can make anything a popular service. That’s maybe where we got stuck before, but with Treatwell you realise how much you can actually do. Treatwell really listens to salons, and wants to make them better.” Treatwell makes the client journey seamless from the start, getting it all on the right footing. And if it’s a new client, Treatwell takes in their details, like a deposit system, offering real reassurance. “We all have situations where we miss our appointments and we cancel, and I can deal with that. But when it’s a three-hour highlights job and the client just doesn’t show up, it’s really hard for us to fill up

BE PART OF THE GREAT SALON SWITCH UP, BECAUSE #THEFUTUREOFHAIRISDIGITAL. DISCOVER HOW TREATWELL CONNECT CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY. VISIT TREATWELL.CO.UK/PARTNERS/SIGN-UP FOR A FREE CONSULTATION CREATIVE HEAD

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13/08/2021 15:14

HOW MUCH CLOSER IS THE INDUSTRY TO TEXTURE EQUALITY?

THE BUSINESS EDIT

THE RECENT REVIEW of the government backed National Occupational Standards (NOS) for Hairdressing saw a change in language around Hair Characteristics, and the addition of State of Hair. Since 2014, every trainee must learn about, and demonstrate understanding of, all hair types to achieve their qualification. “When I started out, I didn’t have the option to learn how to style on an Afrotextured doll training head, it was really limited,” says Dionne Smith, celebrity hairdresser and creator of the UK’s first Afro training doll. The revision of the standards offers a greater emphasis on textured hair within the core units, explains Jacqui McIntosh, director of education at Avlon Europe. Yet she points out that it is “down to individual salons to decide whether to include Afro or textured hair as part of their service offer”. Indeed, any salon looking to broaden their offerings will need to upskill current staff or find a specialist, alongside the need for new equipment and relevant products, meaning there’s investment involved. Here, L’Oreal Professional Products Division is making strides to ensure more inclusive education

is widely accessible for all. Created in collaboration with Charlotte Mensah, Total Texture has been launched on online education platform, L’Oréal Access, and is free for all hair professionals. Using artists from across its portfolio of brands, alongside Charlotte you’ll see names such as Claire Martin-Kennedy, Dexter Dapper Johnson and Lisa Farrall. Initially focusing on the science and identification of all hair types as a foundation, phase two follows with a full practical Curls and Coils series. The Textured Hair Pro-Training Initiative, devised by Cantu Beauty, makes textured hair education more accessible via free virtual masterclasses hosted by Dionne Smith for trainee stylists and academies on the fundamentals of textured haircare. As one of the biggest salon names on the high street, Headmasters is identifying a strategy to ensure its team is prepped to work with any head of hair in a Headmasters’ chair. It has launched the Curl & Texture Experts programme to help upskill more of its team, and is launching two new ‘colour your curls’ techniques for consumers, featured in a Love Curl marketing campaign that starts this month.

KAYE SOTOMI

CHOP CHOP LONDON Chop Chop London launched in 2018 with a mission slogan: “No texture, no gender, just hair.” We have provided training – up to 90 per cent who joined us had no experience in textured hair – and continue to do so. We actively seek out staff with textured hair experience, your team must be reflective of the diversity of the clientele you’re trying to cater to. We still have a lot of work to do, but we have been working on it from inception. It has been a challenge because it can be expensive, especially for a new business, and it can be hard to get the right information. We work with freelancers and sometimes they don’t see the benefit because they won’t be required at many other salons to have that experience. We need to move away from inclusion being a choice and toward inclusion being the norm.

LIFE LESSONS

KATIE MULCAHY PAINT & POWDER

Play to your strengths. I’ve tried to do so much in my career, to be great at everything, but ultimately you need to find what you are best at. My strength is colour and once I made my mind up to focus on it that’s when I became more confident. Believe in your own ability and your own strengths. A lot of us can suffer from ‘impostor syndrome’ – I know I’ve battled with that a lot. But you really need to believe in your own capability and talent, and where you want to go. Once you start believing in yourself, that’s when you get your edge. Enjoy lifelong education. I’m always trying to educate and better myself, especially now I have a salon and a team to look after. You can’t stand still. There are so many facilities online to utilise. I subscribe to Secret Fox, which helps me to evolve, plus I love @schwarzkopfprouk for inspiration. It’s quite common to get to a certain level and think you know everything, but that is when you’ll fall out of love with what you are doing.

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#BusinessEdit

MENTAL HEALTH SUPPORT FOR SALONS TO CONTINUE THE MANY MONTHS OF lockdown and restrictions have had a significant impact on mental health across the country, leading the NHBF to continue its mental health support for the industry. The NHBF has been backing the Public Health England campaign ‘Every Mind Matters’ that supported the nation’s mental health during the Covid-19 pandemic. Even though salons and barber shops are now back open to the public, the effects are still being felt, so the NHBF has decided to continue to support the industry by providing access to valuable resources to help salons back on their feet into 2022. According to research from mental health charity MIND, more than half of adults (60 per cent) and more than twothirds of young people (68 per cent) said their mental health had got worse during the lockdown. Many have developed new mental health problems and for some, existing mental health problems have become worse.

NHBF takes gold THE NHBF HAS WON the Best Membership Organisation (1,000 – 10,000 members) and Best Social Media awards at the National Association Awards. It also scooped the Silver Award for Best Covid Response. The National Association Awards recognises and celebrates the hard work and success of associations, federations, chambers of commerce, societies, and membership organisations across all sectors. Richard Lambert, NHBF chief executive, said: “This is a fantastic tribute to the hard work and dedication of everyone at NHBF, but particularly those who worked throughout 2020, as it is their work that is being celebrated.”

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SURVEY REVEALS INDUSTRY IN A PRECARIOUS STATE THE LATEST NHBF State of the Industry Survey shows salons and professionals are struggling to recover from the pandemic, even as restrictions have been lifted across the UK. The NHBF gathered views from businesses across the Personal Care sector from all geographic areas including city centres, town centres and villages in England, Northern Ireland, Scotland and Wales. Key findings from the survey showed: • Only one in four are making any kind of profit • Only 12 per cent expect to take on new apprentices • Three in four have been forced to cut staff hours • 55 per cent now have no savings should future lockdowns occur Richard Lambert, NHBF chief executive, said: “Ours is a pretty resilient sector and has begun to navigate the tapering of support. We are asking for an immediate reintroduction of the Job Retention Bonus and restraint on further minimum wage increases until the sector’s recovery is established. We also need a commitment to provide further financial support should any of the four nations need to reintroduce lockdown measures.” The NHBF will continue to call on government to extend financial support to businesses affected by the pandemic. Read the full report at nhbf.co.uk/stateoftheindustrysurvey21

Search begins for hair and beauty’s Top 100 influencers THE NHBF HAS launched the Hair & Beauty Industry – Top 100 Influencers, an opportunity to recognise those who use social media to influence, educate and innovate. You can nominate individuals you think are the most influential in the industry on social media, including hairdressers, barbers, beauty therapists, nail technicians, make-up artists and aestheticians. You can nominate as many people as you want, including yourself. The closing date for nominations is 30 September. Nominate online at nhbf.co.uk/events/top-100-influencers. Follow the awards on social media using the hashtag #NHBFTop100influencers

CREATIVE HEAD

18/08/2021 14:49

CR EATIV E HE AD AD VE RT OR IAL

GO THE DISTANCE

1) Tested with permanent and semi-permanent hair colour; when washing hair two to three times a week using Colorful Shampoo. 2) SLS/SLES = sodium lauryl sulphate/sodium laureth sulphate. 3) When using Colorful Glow Beyond Anti-Fade Serum. 4) Against combing breakage on damaged hair.

WHEN YOUR CLIENT INVESTS IN COLOUR THEY WANT IT TO LAST. WITH THE NEW JOICO COLORFUL RANGE, YOU CAN BE SURE TO PRESERVE YOUR FIERCE COLOUR WORK WHILE ALSO CARING FOR HAIR THE LAST THING clients want is to see their hardearned cash going down the drain – literally – with colour results that simply do not last. Earn their trust and preserve your work with JOICO Colorful. It inserts effortlessly into clients’ regular homecare routine and at the backwash for truly impressive results. Combining antioxidants and specialist technology to boost vibrancy, JOICO Colorful strengthens, repairs, and prevents fade for each and every strand. Nourishing camellia oil and pomegranate extracts take centre stage – camellia oil is packed with omega-9 for luminous shine and moisture, while pomegranate offers fade-fighting antioxidants.

PROTECTS LONGLASTING VIBRANCY AND TONAL INTEGRITY FOR UP TO EIGHT WEEKS1 FREE FROM SLS/SLES SULPHATES2

COLORFUL ANTI�FADE SHAMPOO A gentle cleanser that removes daily grime while preserving the long-term vibrancy and intensity of hair colour, providing much-needed moisture to thirsty locks.

COLORFUL GLOW BEYOND ANTI�FADE SERUM This serum delivers a knockout blow to dullness, protecting hair from colour-fading UV rays and harsh external influences. Features the signature JOICO SmartRelease Technology.

INCREASES SHINE, MANAGEABILITY AND STRENGTH4

ENSURE YOUR HAIR COLOUR CAN GO THE DISTANCE WITH JOICO COLORFUL. FOR MORE INFORMATION ABOUT JOICO AND THE #JOICOCOLORFUL COLLECTION, VISIT JOICO.EU

CREATIVE HEAD

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COLORFUL ANTI�FADE CONDITIONER A fast-acting, hydrating conditioner for daily use that helps to keep hair in tip-top condition. Hair is left deeply conditioned, soft, shiny, and protected from fade.

PROVIDES UV PROTECTION FOR LONGER-LASTING COLOUR3

18/08/2021 15:05

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

AHEAD OF EVERY issue of Creative HEAD, we reach out to our Reader Panel to ask them about their businesses, to get a sense of how salons across the UK are doing. One of the biggest issues hitting salons right now is no-shows. Whether clients are unfortunately ill, have been pinged into self-isolation or have booked multiple appointments across different salons in the hope of finding an ideal slot, the fact that guests are failing to appear and often failing to notify salons of their absence can have a huge impact on business. What’s the best way forward?

HOW DO YOU COMPARE?

£193.45

How was business in June compared with May?

SAME 20%

UP 20%

DOWN 60%

How was business in June compared with June 2019?

AVERAGE COST OF NO-SHOWS PER SALON PER WEEK

3.3

IS THE AVERAGE NUMBER OF NO-SHOWS PER SALON PER WEEK

SAME 20% UP 50% DOWN 30%

THE MISSION: CUT DOWN THOSE NO-SHOWS

70% of40% salons take

of salons say no-shows have increased since the pandemic

online deposits when clients book

30%

of salons have changed their cancellation policy since lockdown

“More and more salons have had this issue of no-shows and it wouldn’t surprise me if taking deposits becomes the norm. I’m not sure guests realise what a negative impact no-shows and late cancellations have on a business.”

DON’T BE LEFT IN THE LURCH Did you know that no-shows cost the UK salon industry almost £2m a day in lost revenue? According to data from Phorest, a national average of 5 per cent of people who booked appointments in April 2020 didn’t show up and didn’t give any notice, costing the salon industry an estimated £1,975,664 every day in lost revenue. Luckily, Phorest Salon Software has your solution to no-shows. Guarantee client commitment every time, with Phorest’s Online Deposits. UK salons who have been using this feature have seen their no-show rates drop from 5.4 per cent to 1.9 per cent. That’s a reduction of 65 per cent! Or to think of it another way: for every three no-shows a salon had before using this feature, they now have just one. With Online Deposits, salons can charge a deposit to clients who book online and charge them if they don’t show up for the appointment. Taking a bigger upfront deposit on online bookings guarantees a stronger commitment from clients and guarantees that the salon will get the deposit for the service. As well as this, the client is much more likely to show up for their appointment if they have actually paid a deposit. It means that you’re guaranteed to have some money in advance of the appointments for supplies. Also, because the client has already paid for a percentage of their appointment in advance, they have more to spend on retail products on the day. You can control how much the deposit is, who gets charged and which services it’s charged for. This means you could even charge a 100 per cent deposit for repeatoﬀender clients if you wished to!

Reader Panel methodology: Survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

in association with Phorest Salon Software and the Creative HEAD Reader Panel

Kathleen Osborne is regional marketing manager at Phorest Salon Software UK & Ireland. Find out more at phorest.com @phorestsalonsoftware @phorest.ukie

FIONA BELL, CLINTON JAMES

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CR EATIV E HE AD AD VE RT OR IAL

AIM HIGHER

PUMP UP THE VOLUME AND ELEVATE YOUR CLIENT’S STYLE WITH JOICO STYLING PRODUCTS, FEATURING THREE NEW RELEASES

*Laboratory tested using pollution particles.

WE’VE NEVER KNOWN a time like it, where clients are so excited to style their hair. Normally reserved for those big events, there’s now such interest in getting hair done as a personal treat or to celebrate even the smallest of gatherings. And why not! After months locked away, styling is taking centre-stage. Three brand new releases from JOICO will have you excited to get your fingers busy, whipping up fresh styles for clients. The Style and Finish collection is here to create beautiful hair while also protecting it from damage-causing environmental factors.

HEAT HERO Start with the Heat Hero Glossing Thermal Protector to create the perfect base. It shields locks from the thermal onslaught of heated tools, while also delivering a healthy, glossy sheen and reducing the appearance of split ends.

HUMIDITY BLOCKER+ Think of the Humidity Blocker+ Finishing Spray as your secret weapon in fighting frizz and the forces of evil that would tear your careful work apart. This light-hold spray protects styles from rain or humidity, imparting an invisible 24-hour shine shield.

RISEUP Elevate your styles – literally – with RiseUp Powder Spray from JOICO. Create the perfect base to any style with this ultra-fine powder. RiseUp has long-lasting and flexible hold while also protecting hair from pollutants with moringa seed extract.*

“NO NEED TO TEASE! JUST SPRAY A COUPLE PUFFS OF RISEUP INTO THE ROOT OF THE HAIR AND MOVE YOUR FINGERS ON THE SCALP IN A CIRCULAR MOTION – YOU’LL GET VOLUME FOR DAYS” LARISA LOVE, JOICO BRAND AMBASSADOR

Heat Hero and Humidity Blocker+, alongside RiseUp, form part of the new JOICO styling line-up. The chic ombre look is paired with a refreshed fragrances (apart from Beach Shake) and a new combination of environmental protectors to keep damage at bay.

STYLE YOUR WAY, ALL DAY, WITH JOICO STYLE & FINISH COLLECTION. FOR MORE INFORMATION ABOUT JOICO, VISIT JOICO.EU #JOICOSTYLE CREATIVE HEAD

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18/08/2021 15:06

T P A AD AND E V I R TH NOTHING VENTURED, NOTHING GAINED – ALL GREAT DEVELOPMENTS COME FROM MAKING A CHANGE. MEET SLICK, THE SOFTWARE COMPANY THAT IS RIPPING UP THE RULE BOOK CHANGE DOESN’T HAVE to be scary – there’s no need to fear the unknown when you’re led by those with superior knowledge, who care about you and your business. By reframing change as something positive in your mind, you open yourself to potential you may not have even dreamed off. This is the mission of Slick, a salon software company with a difference, looking to shake up the traditional image of salon software or POS. The dream of Slick’s founders is to create something distinctive – a salon aid that helps salon owners work smarter, not harder. With estimates suggesting up to 65 per cent of salons are still using pen and paper to keep track of their businesses, Slick is here to revolutionise the way salons are run. “Continuing to use pen and paper is the equivalent of using colour and cutting techniques from 20 years ago,” says Slick co-founder and chief operating officer, Robert Smith. “When you frame it like that, you can see just how little sense it makes. Things have moved on and clients are expecting more and more.” If you find yourself inundated with DMs on Instagram, or are struggling to find time to work on the business, then it suggests you’re not offering what your clients want, and also you’re making life harder for yourself. Clients may not notice if you’ve changed up your backwash, but they’ll definitely notice changes to booking such as text reminders or the ability to book a blow-dry online at 11pm. 38

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Slick offers great, simple-to-use software, naturally, but where it differs versus other software is the focus on business and educational support. Built by hairdressers for hairdressers, and utilising its collaboration with L’Oréal Professional Products Division for insight into the challenges faced by modern hairdressers, education and support is at the heart of what Slick does. Each salon or user gets free one-to-one training options, with customer support available seven days a week, and an assigned education manager for free to help you get the most out of the platform and grow your business beyond your wildest dreams. Slick has seen its typical salon add an extra £1,952 a month* to its till by reducing last minute cancellations and filling empty chairs. Software is not a cost. It is an investment and will earn you more money than any fancy backwash. Think of Slick as your new business partner who loves to do all the jobs you hate – not just payroll, wages and marketing, but also stock-take with the direct integration with L’Oréal Partner Shop for seamless orders. It even includes free client text reminders to help prevent no-shows. Your personalised system is completely secure, with no external access to your financial or client information. Unlike some marketplace systems, Slick is not all about online booking. Online booking is entirely optional so if you just want to use it for in-salon bookings then crack on. The team is so confident in its offering that there are no lengthy contracts, so you’re in control. CREATIVE HEAD

13/08/2021 15:22

£1,952

PER MONTH*

INCREASE BOOKING VOLUMES BY

REDUCE LAST MINUTE CANCELLATIONS BY

15%*

88%*

BUILT BY HAIRDRESSERS, FOR HAIRDRESSERS

FREE TEXT REMINDERS TO EVERY CLIENT

CR EATIV E HE AD AD VE RT OR IAL

*Slick Platform Data December 2020. Monthly rolling three-month increase versus salon using pen and paper

SLICK CAN INCREASE REVENUE BY AVERAGE OF

NO CONTRACT. NO SET-UP FEE. FROM JUST £18 PER MONTH +VAT

**Offer applies to new subscriptions only and must be registered via getslick.com/creative-head. Offer expires 31 December 2021

DON’T BELIEVE US? SEE FOR YOURSELF...

COLIN BINDER

KERRY DICKSON

“Slick has become an integral part of our salon very quickly. Our main focus was to make our client data work for the business – our previous software system provided a management system but lacked the ability to easily use the client data for marketing. Slick is very user-friendly and gives you the tools to help fill the spaces in your appointment columns, which is so important for all salons post-pandemic. The online booking for our clients is the other huge plus. After reopening the salons following lockdown we committed to the Slick online booking platform and now wish we had gone this route much sooner. Our business is now open all the time. To date, the earliest appointment was made at 4.10am! “The Slick software is great, but that’s just the technology bit – it’s the team at Slick which makes the proposition so much stronger.”

“I’ve been with Slick for three years and have never looked back. The main appeal was not having to be locked into a contract and the company made the changeover so easy and at zero cost. “The level of support and education is amazing and the introduction to our very own education manager has been absolutely fantastic. I just need to look at our bank balance to see how Slick has helped us grow year-on-year. “There are two things I couldn’t be without: the first is the L’Oréal stock integration with Partner Shop, which saves me hours! The second is the system itself which I love, but it’s so more than just a system! The support and education is amazing! Knowing that the Slick team is there to chat when I need them – even evenings – it’s like having another pair of hands in the salon!”

MASTERCUTTERS – A FAMILY-OWNED HAIRDRESSING GROUP WITH TRAINING ACADEMIES BASED IN KENT

NUMERO DIX – A FAMILY-RUN SALON EMPLOYING THREE GENERATIONS, BASED IN CAMPBELTOWN, SCOTLAND

TO GET A 50 PER CENT DISCOUNT FOR THE FIRST THREE MONTHS OF YOUR NEW SUBSCRIPTION, SCAN THIS QR CODE!** VISIT GETSLICK.COM/CREATIVE-HEAD TO SEE THE FULL RANGE OF SERVICES OR BOOK A DEMO. FOR MORE INFORMATION CALL 01202 286 005 OR EMAIL INFO@GETSLICK.COM

CREATIVE HEAD

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BEFORE

AFTER

IT’S IN YOUR HANDS

FRENCH GLOSSING IS A QUICK AND EASY SERVICE TO CREATE PROFESSIONAL, GRADIENT COLOUR THAT LOOKS NATURALLY GORGEOUS – AND IT CAN ONLY BE ACHIEVED BY A PRO. INFINITELY CUSTOMISABLE, IT’S ALL ABOUT COMBINING TWO OF L’ORÉAL PROFESSIONNEL PARIS’S VERSATILE FORMULAS: STEP ONE: Permanent hair colour for perfect root coverage, using the Majirel or iNOA ranges. STEP TWO: Dia Light on the lengths and ends. This must-have product is loved by master colourists for its unique acidic pH formula and gel-cream technology. It’s exceptional for toning and provides up to 30 per cent more conditioned hair1 while neutralising unwanted reﬂects. Quick and customisable, French Glossing is the key to help keep clients coming back. It’s swift and easy to change-up looks depending on their mood, the season or style. It’s glossy goodness that will make clients want more.

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CREATIVE HEAD

18/08/2021 14:51

SHINE, CONDITION AND PROFESSIONAL PERFORMANCE – FRENCH GLOSSING IS THE INCREDIBLE SERVICE FROM L’ORÉAL PROFESSIONNEL PARIS THAT DELIVERS A GLOSS EVERY CLIENT DREAMS OF

THE INTRICACY OF professional colour is what keeps clients hooked. That mirror-like shine, that deft touch with multi-tonal shades – the euphoric high of walking out of the salon feeling like a more luminous version of yourself. Why would clients limit that feeling to long, twice-yearly colour appointments? Why not turn their focus from maintenance and ﬁxes back to gleaming, consistent results that means hair is never left looking tired?

French Glossing, a professional gradient colour service for a personalised, glossy finish delivered by L’Oréal Professionnel Paris, is the antidote to this colour quagmire many colourists find themselves in. A simple, two-step technique, it consists of perfect root coverage and glossy lengths for a professional shine and finish. There are also new shades from Dia Light and a new Clear shade that will leave clients feeling like a million bucks.

MORE GLOSS, MORE POTENTIAL

WASTE NOT, WANT NOT

Dia Light is the glossing gem from L’Oréal Professionnel Paris that gives hair that professional difference, with a winning formula to neutralise, enhance and revive colour for a personalised, glossy finish. French Glossing gives that enviable look to hair that will have clients hooked. Nothing else compares – it delivers hair which is up to two-times shinier2 that looks and feels perfected, with mirror-like shine and up to 30 per cent more conditioned hair.1 Looking to shake-up your favourite formulas? A new Clear version of Dia Light in an ergonomic 250ml format is on hand to help dilute for subtle colour results and to create luminous colour. Enjoy an improved formula that fluidifies the texture of any Dia Light mix for a fast and easy application3 on coloured hair. If that wasn’t enough, there are also FIVE new shades joining the Dia Light line-up to complete the palette, including new copper shade 8.43 to create those trending warmer tones.

French Glossing and Dia Light are about much more than just leaving clients looking great – they’re about reducing waste and planetary impact at the same time. Dia Light now comes in fresh new packaging, colour-coded to perfectly complement your stash of Majirel. Inside the cardboard box you’ll ﬁnd a recyclable tube made of 95 per cent recycled aluminium. With a near limitless lifecycle, this switch to aluminium is just one change that L’Oréal Professionnel Paris is committed to, in order to reduce its planetary impact. The French Glossing technique rinses out of hair much quicker and easier, using up to 33 per cent less water4 after each service. It’s yet another aspect where you can showcase your professional expertise to clients; sustainability is at the forefront of their minds, as they seek out more environmentally-friendly products and note which brands are making a serious eﬀort.

DISCOVER HOW FRENCH GLOSSING CAN GIVE YOU A POLISHED PROFESSIONAL COLOUR SERVICE TO IMPRESS CLIENTS. FOR MORE INFORMATION VISIT LOREALPROFESSIONNEL.CO.UK, OR TO DISCOVER MORE ABOUT THE FRENCH GLOSSING TECHNIQUE VISIT LOREALACCESS.COM CREATIVE HEAD

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CR EATIV E HE AD AD VE RT OR IAL 1) After Dia Light application on bleached hair. 2) Instrumental test after multiple applications on lengths and tips with Dia Light versus traditional oxidative hair colour from L’Oréal Professionnel Paris. 3) Application on lengths with Dia Light versus oxidative hair colour from L’Oréal Professionnel Paris. 4) Instrumental test, quantity of water used to rinse the lengths versus iNOA.

GAME-CHANGING GLOSS

18/08/2021 14:51

PATENTED INNOVATION* NEW

Metal Detox

Complement your colour, balayage and lightening services. Designed to help neutralise excess copper. Enriched with Glicoamine. Up to 87% less breakage.1 Reliable colour result on hair with excess copper.

scan with your phone to know more about

Metal Detox

*Pre-treatment: patent granted in UK. Shampoo: patent granted in UK. Mask: patent granted in: France, USA, Brazil, China, Japan and Mexico. 1. Combing test. Metal Detox pre-treatment, bleaching procedure, shampoo, mask vs bleaching procedure, classic shampoo

MAKE IT CLICK CLIENTS HAVE CHANGED THEIR RETAIL BEHAVIOUR AFTER A YEAR OF HAVING NO CHOICE BUT TO SHOP ONLINE. THE BEST BUSINESSES KNOW THEY NEED TO ADAPT TO THRIVE – WHICH IS WHY AVEDA HAS INTRODUCED INDUSTRY-LEADING DIGITAL INITIATIVES TO KEEP CLIENTS ENGAGED EVEN WHEN THEY’RE NOT IN YOUR CHAIR CONSUMERS HAVE GONE through so many attitude and behaviour shifts over the past 18 months, it can make your head spin. From fully open to full lockdown to open with restrictions, such myriad changes have caused clients to act a little diﬀerently. It’s unsettling, but Aveda is well placed to help you weather the storm as the industry continues to experience changing trends. Aveda has adapted to the modern challenges that salons

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face with new digital and e-commerce solutions for its partners, but also providing core business skills and social media training through Aveda Business College. Forget sales reps, Aveda designates Salon Development Partners, who are on hand to help build your business in all aspects. Let’s take a look at some of the initiatives they’ve developed...

CREATIVE HEAD

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Aveda is working with Powered by Flossie, a digital service connecting salons to aveda.co.uk to help identify and encourage new client bookings. This is a true industry-first initiative, in an effort to help Aveda salons navigate digital spaces and capture attention online. Capitalise on Aveda’s undeniable brand strength to find new clients with Powered by Flossie. This clever software gathers available appointment times across the network of Aveda salons and promotes them through social media, as well as aveda.co.uk, to allow guests to seamlessly book into salons near them while visiting the Aveda website. Within four weeks of implementing the new system, more than 70 per cent of appointments booked were new guests to salons, with more than £12k added to service revenue in that time. Using Powered by Flossie, Aveda is helping to solve two of the biggest issues with running a salon – difficulty in recruiting new clients, and losing clients via online retail to other platforms. This is the perfect tool to capture those Aveda consumers who love the products but who don’t realise they can have that stellar Aveda salon service close to home, too.

CR EATIV E HE AD AD VE RT OR IAL

ALL EYES ON YOU

“Flossie has been such a support for our business after the 18 months we’ve had! To be able to benefit from Aveda’s consumer retail at such a local level is game-changing for us, especially when it comes to welcoming new guests to the salon” MICHAEL MCLEOD, OWNER, FRESH LIFESTYLE SALONS, LONDON

REIMAGINED RETAIL

It’s time to meet clients in the middle online. Aveda Salon A-Commerce makes it easy for Aveda salon partners to retail to guests and grow their business. The salon promotes services and retail in-salon and on their own website using an interface that slots seamlessly into the existing site – customised to you, branded and designed for your salon. Participating salons earn a flat commission rate on retail sales, while Aveda handles all of the back-end fulfilment and related costs for retail orders placed through the platform, including shipping and handling. Salons can compete with online retailers and offer products not normally available in the salon – perfect!

James Dun House

LOYALTY LIVES HERE

It’s been shown that clients who stay loyal to brands are also much more likely to spend more. Aveda is also working hard to ensure that clients stay loyal to your salon with its reward programme, Aveda Plus Rewards. Clients get points whenever they buy products or in-salon services through you, including 1,000 bonus points on colour services over £30. These can then be redeemed across seven reward tiers ranging from stocking up on favourite products all the way up to salon and spa experience vouchers. Members of the Aveda Plus Rewards scheme have been shown to spend 136 per cent more and visit salons 81 per cent more than non-members.

“We love Aveda Plus Rewards! It really does keep clients loyal to us, and it’s been made super-simple by going through Aveda. Clients can’t believe how easily they can rack up the points to redeem on something special” ANNA WALKER, MARKETING MANAGER, JAMES DUN HOUSE, ABERDEEN

EXPERIENCE THE POWER OF AVEDA FOR YOURSELF. JOIN AVEDA BY CALLING 0370 192 5650 OR EMAIL JOINAVEDAUK@AVEDA.CO.UK @AVEDAUKPRO CREATIVE HEAD

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@AVEDAUK #AVEDACARES 45

13/08/2021 15:29

LIGHT YEARS AHEAD GO FURTHER, FASTER, WITH THE EXPANDED LIGHTDIMENSIONS PORTFOLIO FROM GOLDWELL FOR YOUR BEST LIGHTENING RESULTS YET

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“I really enjoy working with LightDimensions. It’s luxurious, it makes the hair feel so silky and shiny, you cannot tell it’s a pre-lightener on the hair. The lift that you get is incredible”

*within the LightDimensions range

TO STAY AHEAD of the trends you need products that help you to react at the speed of light, enabling you to create the perfect canvas for luminous, personalised colour. Whether the trends skew warm or cool, pale or dark, you need a portfolio that can adapt. We’ve seen the light already with the launch of LightDimensions, a new range of cutting-edge lightening products for you to create your cleanest, brightest looks yet. Blowing the roof oﬀ what is possible, thanks to its state-of-theart lightening formulations, Goldwell hasn’t stopped there... Be bold, be bright and take lightening a step further with Oxycur Platin, the newest addition to Goldwell’s LightDimensions lightening line-up. It delivers an incredibly clean and powerful lift in mere minutes, while protecting and respecting the hair’s core structure with Goldwell’s signature BondPro+ technology. Oxycur Platin features a multi-purpose formula that can be used for more than nine levels of lift, giving you the lightest and brightest results* to help you create your best bespoke results.

NICOLA SMYTH, GUEST ARTIST, LIGHTDIMENSIONS

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13/08/2021 15:35

CR EATIV E HE AD AD VE RT OR IAL

GENTLY DOES IT

UNBREAKABLE BONDS

Once you’ve created your lightened base, refine and personalise your service with another new launch from Goldwell. Soft Color, an extension of the LightDimensions collection, is a semi-permanent toner to get the most out of your blonde base. Eliminate unwanted undertones for high-intensity blonde results with an enriched finish in just five minutes. Hair is left incredibly reflective and noticeably smooth to the touch, thanks to integrated IntraLipid technology that restores and replenishes lost lipids in damaged hair. Soft Colour can be used both in-salon and at home, with its colour-perfecting cool results lasting for up to eight shampoos. The innovation doesn’t end there either! Take toning up a notch with the introduction of three new blonde Elumen shades: BB@10, PB@10 and AS@9. No matter what your clients are looking for – sun-kissed warmth, cool ash or a carefully balanced neutral finish – your toning options are endless. LightDimensions continues Goldwell’s commitment to improved sustainability, too, with initiatives such as switching to FSC-certified pouches to creating folding boxes in climate-neutral conditions.

Do you have a serial colour client who trusts you implicitly? Or are your skills regularly requested for colour correction, to try and rebuild and repair hair gone wrong? Trust between clients and stylists is so crucial when building lasting relationships – which means you also need products that you can rely on. Dualsenses Bond Pro is your new back-up squad to call on when the going gets rough and the split ends won’t stop coming. A full range of advanced formulas, suitable for ﬁne and weak hair that is prone to breakage, fragility and split ends, Dualsenses Bond Pro will help to both reinforce each strand of hair and also your professional expertise. The collection features an innovative Inter-Amino-Bond Builder to help restore hair from the inside out, targeting damaged areas and embedding crucial peptides and new bonds into the hair ﬁbre for renewed resilience. The range contains a Fortifying Shampoo, Fortifying Conditioner, 60Sec Treatment, Repair & Structure Spray and Day & Night Bond Booster. For the highest concentration of this new technology, reach for the Booster – it instantly and noticeably reduces breakage and split ends by up to 99 per cent to transform hair’s stability!

LET THERE BE LIGHTDIMENSIONS! FOR MORE INFORMATION, CALL 020 3540 1200 OR SPEAK TO YOUR KAO SALON ACCOUNT MANAGER @GOLDWELLUK #LIGHTENINGUNLIMITED #LIGHTDIMENSIONS CREATIVE HEAD

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13/08/2021 15:35

E V O L D E T N I UNTA

onment. ir v n e e h t n o t c a n adverse imp a e v a h o at’s been t h t d e d e n n a r ’t b n o a d m s o t r uc he next step f t is Great hair prod l l e h c it M l u om Pa ince birth s t n e m n o ir v n Clean Beauty fr e pledge around dedicated to the t sustainability ar -p ur fo a n r the planet: take

s od fo The brand ha for you and go that are good luten-free’ ts ‘g d uc an od ’ pr ic g an creatin bels like ‘org e and more D to seeing la . But with mor us st WE’RE SO USE pa ht d rig ystems an of them slide mage to ecos now that a lot , increased da ts r clients, it’s en ou ev m er th fro extreme wea sed concern ea cr in as l el , as w animal habitats can d take note. an up t si on how brands to time us a schooling itchell? ve M gi ul to Pa r tte an And who be ner future th ea cl a lean to in w d ry forwar itchell’s ne C lead the indust further, Paul M go easy lp d he an e to tiv nology how effec With new tech nts. ime example of ie pr cl a ur is yo n d io an ct lle business ur yo r Beauty hair co fo , w no od choices it is to make go

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13/08/2021 15:38

CR EATIV E HE AD AD VE RT OR IAL

The ABCS of Paul Mitchell Clean Beauty Yes, there’s a lot of confusing information about the green beauty sector, but you can rely on Paul Mitchell to be walking the walk, not just talking the talk. With the Clean Beauty range of products, you can relax knowing that you’re making sustainable eﬀorts for the planet that don’t dilute the expert care you oﬀer your clients.

A IS FOR... Advanced formulas through innovation

We’re not here for greenwashing – we’re here for real effort with professional performance. Clean Beauty combines carefully selected botanicals with scientifically crafted ingredients for a superior blend of nature and nurture. With ingredients such as hyaluronic acid, peptides and antioxidants, the natural ingredients in each range are elevated for greater performance. There’s no room for drying alcohols, sulphates and phthalates in these bottles. Instead, you’ll find organic, gluten-free and vegan choices, so you can assure clients of any ingredient concerns they may have.

B IS FOR... Bio-based packaging

Paul Mitchell Clean Beauty is housed in sleek, colour-coded bottles that use an innovative, bio-based packaging that is derived of 90 per cent Brazilian sugarcane. This sugarcane helps to oﬀset carbon dioxide as it’s grown as an extra beneﬁt, and this new bio-plastic actually eliminates more carbon in its life cycle than it emits, making it a carbon-negative solution. Then, when the product is empty, the packaging is 100 per cent recyclable. That’s not all! Clean Beauty’s botanical ingredients are sourced from a biodynamic open-air, green lab farm in Italy, while the packaging and formulas are manufactured using only renewable energy. Every link in the chain, from earth to recycling, is strong.

C IS FOR... Care for all hair types

So far, so good, but what exactly are you able to oﬀer to clients in the chair and at home? Paul Mitchell Clean Beauty is split into four solution-based haircare categories, designed for maximum eﬃcacy on any client you might have. EVERYDAY – made with conditioning argan oil and soothing aloe vera, this trio of products is good for all hair types. Features the Everyday Shampoo, Everyday Conditioner and Everyday Leave-In Treatment. HYDRATE – excellent for dry hair, thanks to nourishing olive extracts and barrierforming oat peptides that create a lightweight, moisturised barrier on the hair. Features the Hydrate Shampoo and Hydrate Conditioner. SMOOTH – ideal for textured and frizz-prone hair. Almond oil helps to strengthen and add shine, while hyaluronic acid provides intense hydration. Features the Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Leave-In Treatment. REPAIR – the choice for damaged, coloured or brittle hair. Amaranth extract provides essential amino acids for strength, combined with balancing pea proteins. Features the Repair Shampoo, Repair Conditioner and Repair Leave-In Treatment.

PAUL MITCHELL CLEAN BEAUTY IS NO FAD – IT’S A CHANGE FOR THE BETTER. FOR MORE INFORMATION OR TO BECOME A STOCKIST, CALL 0845 659 0012 OR VISIT SALON-SUCCESS.CO.UK/CLEANBEAUTY 49

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13/08/2021 15:38

Tony Green

AND SHOCKING, AS PULP RIOT AD TO LE BT SU OM FR ES TIVE HE OF SHAD HIP, CAPTURED BY CREA YES, IT’S A DEMOCRACY RS L? NE AL RT R PA FO N UR LO LO SA CO W NE VE THEIR CREATI L... ORATION TO CELEBRATE AB LL CO A IL LET’S GET EXPERIMENTA VE N. UN EE UY GR &G NY TO TONI R TO RA ST AND FASHION ILLU

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CREATIVE HEAD

13/08/2021 15:41

CR EATIV E HE AD PA RT NE RS HIP

PORTRAIT PHOTOGRAPHY BY STELLA MORAIS CREATIVE HEAD

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Egle Razva dauskaite

IT COULD BE A ﬂash of Fireﬂy, a scoop of Smoke, a scream of ultramarine. We see the world in colour; it can whisper, it can shout, it can shock and, as colourists, you can ensure that whichever shades of the spectrum adorn your clients, they send the right message, tailored perfectly to them. In this striking showcase, Creative HEAD joined forces with Toni&Guy and Pulp Riot to present a modern interpretation of beautiful hair colour. Artistic, bold, experimental, these looks will illustrate that creative colour doesn’t need to be wild; it can be wearable, tempting more guests to take a little leap without necessarily walking on the wild side (that might come later…). This is also a celebration of a new era of colour brought about by a fresh collaboration with two of hair’s most adventurous, artistic brands. As hair fashion icon Toni&Guy partners with colour powerhouse Pulp Riot, a competition was held across the salon brand’s many locations to see what artists could paint in the closing weeks of lockdown. The winner, Egle Razvadauskaite from Toni&Guy Canary Wharf, was selected for her bold brushes of blue, signalling an understanding of unique tonal choices and on-point technique that mirrors the mission of Pulp Riot. This is the paint, and Egle is now the artist with the opportunity to show what she can do with a playful portfolio of colour, including the new Neo Pop line-up, launching in UK salons in October. Providing the illustrations and bold backdrops is revered fashion illustrator Tony Green, who sketched the killer strokes in a heartbeat, capturing the vibrancy and spirit of the project in just a few cleverly chosen moves. All combined, these collaborators nail what hair colour today should embrace: the bespoke, the contemporary, the creative. Let’s go on a journey…

RY WHARF, HAIR EGLE RAZVADAUSKAITE, TONI&GUY CANA DAVIES, INTERNATIONAL EFI BY D ORTE SUPP . COTT ASSISTED BY KATIE PRES RNATIONAL TECHNICAL INTE EN, GOLD HAN SIOB AND , ARTISTIC DIRECTOR TEAM ARTISTIC DIRECTOR, TONI&GUY ARTISTIC BY HOLLY MCCANDLESS-DESMOND PHOTOGRAPHY STELLA MORAIS, ASSISTED ILLUSTRATION TONY GREEN ARTISTS STYLING ISSIE GIBBONS @ STELLA CREATIVE ARTISTS TIVE MAKE-UP ELI WAKAMATSU @ STELLA CREA LAURA STRAND @ BODY ELS, MOD W @ MODELS JAYDEN BERRY-GARVEY LONDON AND NATALIA SIENNA -FAIRLEY REPORTAGE PHOTOGRAPHY HARVEY WILLIAMS SHOT AT SPRING STUDIOS FOR ENGLAND AT TIME OF SHOOT PPE USAGE IN ACCORDANCE WITH GUIDANCE

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Laura wears Pulp Riot in Smoke and Mercury on 100 per cent white hair with no pre-bleach.

CR EATIV E HE AD PA RT NE RS HIP

There are no rules when it comes to experimentation. It isn’t just for the young, for the rebellious. Creative colour is for all, in whatever iteration best suits them. Proof in point: this blank canvas on which the most simple and subtle accents add a smoky edge that pulls in your eye for a second look. Utterly wearable, thoroughly modern.

CREATIVE HEAD

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Jayden wears Pulp Riot in Aftermath, Nemesis and new Neo Pop in Decoy on hair bleached to level 10+.

CR EATIV E HE AD PA RT NE RS HIP

Colour on a guy doesn’t need to be only on a catwalk; creative colour is at home on a street near you, worn with a little attitude, totally self-assured. This is the next step on the journey, to a bold future where conﬁdence grows. You know yourself, you know what you want, you know how to get it.

CREATIVE HEAD

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Natalia wears Pulp Riot in Nuclear, Cleopatra, Lemon and Fireball on hair bleached to level 10+

CR EATIV E HE AD PA RT NE RS HIP

This is colour that arrives in the room first, where you don’t stop ’til you get enough. It’s a thrilling mix of bold tones and razor-sharp technique, showcasing the expertise required to curate such a bespoke ball of fire. Wild at heart, this is creative colour that’s burning hot.

TO SEE BEHINDL THE-SCENES ACTION, FUL P PUL , ON ATI PIR INS COLOUR M RIOT COLOURS, MORE FRO TEAM EGLE AND THE TONI&GUY AS WELL AS ILLUSTRATOR TONY GREEN, VISIT CREATIVEHEADMAG.COM CREATIVE HEAD

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18/08/2021 14:52

HAUTE “IT WAS IMPERATIVE TO WORK WITH THE NATURAL HAIR TEXTURE, REINFORCING WHO WE ARE AS A BRAND AND SHOWCASING WHAT YOU CAN DO WHEN WORKING WITH NATURAL CURLS. I WANTED TO CREATE A FULL, BEAUTIFUL AFRO LOOK THAT ENHANCED MY MODEL’S INCREDIBLE HAIR. I USED THE HYDRATE CONDITIONER PRE-STYLING THEN AMPLIFY CONDITIONER AS A LEAVE-IN. TO STYLE, I LAYERED UP WITH THE SHAPING CREAM AND THE AMPLIFY MOUSSE THEN FINISHED WITH THE AIRY TEXTURE SPRAY. MY FAVOURITE PRODUCT TO USE WHEN WORKING WITH NATURAL CURLS IS THE AMPLIFY MOUSSE. IT’S INCREDIBLE – SILKY SMOOTH AND DOESN’T LEAVE A CRUNCH.” MATT SURPLICE SPRING IS IN THE HAIR

BEAUTIFUL STYLING WITH A BRITISH TWIST – THE NEW NOW ARE ADVOCATES FOR 58

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CR EATIV E HE AD AD VE RT OR IAL

“I WANTED TO KEEP IT AUTHENTIC BUT WITH AN EDITORIAL FEEL. I WOVE IN TWO TWISTS ACROSS THE TOP, A ROPE BRAID THROUGH THE MIDDLE AND A FULLY EXTENDED PONYTAIL AT THE ENDS. MY GO-TO PRODUCT IS THE AUTHENTIC BEAUTY CONCEPT NYMPH SALT SPRAY. I LOVE TO USE IT FOR LOOKS LIKE THIS ONE BUT ALSO DAY-TO-DAY IN THE SALON TOO. I LOVE THE TEXTURE AND GRITTINESS IT GIVES THE HAIR FOR SESSION WORK, BUT IT’S ALSO FANTASTIC FOR GIVING TEXTURE TO A SALON BLOW-DRY. THE VERSATILITY IS ENDLESS.” JOSEPH FERRARO JOSEPH FERRARO HAIR

HERITAGE AUTHENTIC BEAUTY CONCEPT WHO SHOWCASE THE BRAND’S NO-FILTER APPROACH TO HAIR

CREATIVE HEAD

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“THIS LOOK IS INSPIRED BY ‘70S HAIR TRENDS WITH A MODERN TWIST. I WANTED TO UTILISE THE NATURAL WAVES AND MOVEMENT IN THE HAIR AS MUCH AS POSSIBLE, AS WELL AS SHOWCASING THE HAIR TEXTURE. I SIMPLY LOVE THE FINISHED LOOK. THE AUTHENTIC BEAUTY CONCEPT AIRY TEXTURE SPRAY WAS MY HERO PRODUCT FOR THE SHOOT, IT’S TRULY ONE OF MY FAVOURITES. IT’S A GREAT WAY OF GETTING TEXTURE INTO THE HAIR WHILE STILL BEING LIGHT AND MOVEABLE.” BROOKE EVANS BE IRONBRIDGE

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CR EATIV E HE AD AD VE RT OR IAL

“I WANTED TO WORK WITH A SOFT, NATURAL TEXTURE AND TO CREATE SOME HEIGHT AND MOVEMENT. I WAS ALSO KEEN TO PLAY WITH SOME WET HAIR LOOKS. I TOOK INSPIRATION FROM VARIOUS SOURCES BUT, IN PARTICULAR, A SHOT OF KATE MOSS TAKEN BY PETER LINDBERGH. IT’S SO HARD TO PICK MY FAVOURITE PRODUCT BUT. IF I HAD TO PICK, IT WOULD BE THE FLAWLESS PRIMER SPRAY; IT ALWAYS GIVES YOU THE PERFECT BASE FOR ANY HAIR STYLE.” MIMI HIROMI KOBAYASHI, BILLI CURRIE

CREATIVE HEAD

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“I USED THE AUTHENTIC BEAUTY CONCEPT SHAPING CREAM FOR CONTROL AND THE WORKING HAIRSPRAY TO ADD SOFT, ORGANIC HOLD WITHOUT ANY STIFFNESS OR CRUNCH AND TO LEAVE THE HAIR LOOKING NATURAL. I KNEW I WANTED TO WORK WITH NATURAL HAIR TEXTURE AND TO REALLY CELEBRATE MOVEMENT. THE AUTHENTIC BEAUTY CONCEPT STYLING RANGE REALLY ALLOWS ME TO DO THAT. MY FAVOURITE PRODUCT HAS TO BE THE WORKING HAIRSPRAY. IT GIVES YOU HOLD AND TEXTURE AS WELL AS SUBTLE CONTROL THAT FEELS EFFORTLESS – PERFECT!” DAN MEWIES MEWIES & CO.

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CR EATIV E HE AD AD VE RT OR IAL

“I CHOSE TO CREATE A GORGEOUS, ‘60S-INSPIRED STYLE ON MY MODEL, TAKING INSPIRATION FROM ICONIC SHOTS AND LOOKS OF MODELS LIKE TWIGGY AND PATTIE BOYD WHILE STILL GIVING IT A CONTEMPORARY FEEL. I USED THE REPLENISH RANGE PRE-STYLING AS IT’S PERFECT FOR NOURISHING THE HAIR. THEN I STARTED WITH THE FLAWLESS PRIMER FOR SUBTLE CONTROL AND HEAT PROTECTION BEFORE FINISHING THINGS OFF WITH THE INDULGING FLUID OIL FOR A GORGEOUS DEWY FINISH. THE INDULGING FLUID OIL HAS TO BE MY NUMBER ONE PRODUCT AS IT IS AMAZING FOR ADDING A SUBTLE SHINE AND GIVING THE HAIR A SOFT, TOUCHABLE TEXTURE.” NIKITA FISHER PALMER FISHER LONDON

CREATIVE HEAD

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MOVEMENT FOR CHANGE THE AUTHENTIC BEAUTY CONCEPT NEW NOW TEAM CAME TOGETHER TO CREATE BEAUTIFUL HAIR WHILE SHOWCASING THE VERSATILITY OF A PRODUCT RANGE ROOTED IN SUSTAINABLE EFFORTS

Personality, empowerment and authenticity through hair expression underpins the mission of Authentic Beauty Concept. Since its launch, the brand has caught the eyes of many creatives looking for a brand to celebrate hair in its most natural form. Do you believe in pure ingredients of natural origin, with vegan formulas and an absence of sulphate surfactants and silicones? Do you believe in honesty and realism with your clients, achieving something beautiful but real, rather than a glossy, filtered version? Do you believe that less is more, that simplicity can be greater than excess? These are the core principles of the #authenticbeautymovement, with a carefully formulated product list that doesn’t overwhelm. Each haircare range centres around key natural ingredients to drive results, and the styling range is no different. Nature meets science in this curated line-up, with concentrated efforts to replace ingredients from standard styling products with more natural alternatives. The result? Long-lasting performance and pliable textures, without the need for synthetic alternatives to the likes of mineral oil, parabens and silicones. As the New Now has shown with these images of clean and natural beauty with that signature British twist, your only limit is your imagination. 64

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CR EATIV E HE AD AD VE RT OR IAL

CHANGE IS REAL

Salons and individuals who align with Authentic Beauty Concept’s mission can enjoy a wealth of initiatives and drivers to support their efforts. From sustainability seminars and eco-friendly packaging to Christmas gifting retail options that give money to environmental charities with each sale, there isn’t an aspect of the salon or hair experience which hasn’t been considered. The difference is learning how to shout about your expertise, your dedication to breaking the mould and making a difference. Authentic Beauty Concept has curated specialised educational training programmes designed to make your business both more efficient, more eco-friendly, and more profitable.

DISCOVER HOW TO DO MORE USING LESS, WITH AUTHENTIC BEAUTY CONCEPT. FOR MORE INFORMATION, VISIT AUTHENTICBEAUTYCONCEPT.CO.UK AUTHENTICBEAUTYCONCEPTUK #AUTHENTICBEAUTYMOVEMENT #MYBELIEF CREATIVE HEAD

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13/08/2021 15:58

A FREE NEW MENTORING SCHEME FROM CREATIVE HEAD AND THE INDUSTRY THAT PROVIDES HELP AND SUPPORT FOR HAIRDRESSING BUSINESS OWNERS AT ANY STAGE OF THEIR CAREER. APPLICATIONS OPEN FROM FRIDAY 17 SEPTEMBER Running a hairdressing business can be overwhelming. Launching a new salon, expanding your concept or taking the plunge into self-employment can feel incredibly scary, and it’s at times like these that we understand the value of a mentor – someone who understands your work environment, has experience of the kind of hurdles you’re facing and can provide practical and personal support. Activator is a new mentoring scheme from Creative HEAD and The Industry, open to hairdressing business owners at any stage of their career, that could see you being paired with a top industry name – an Activator – who will be your mentor for a full 12 months. During this time your Activator will be your critical friend – acting as your sounding board, providing honest advice, introducing relevant and valuable contacts and networks and helping you learn and grow.

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HOW TO APPLY Send us no more than 200 words telling us where you’re at with your business and the main challenges you’re facing. We’ll then pair you with the relevant Activator mentor, who’ll provide support and guidance for a full 12 months. Find all the details you need at creativeheadmag.com/activator from Friday 17 September

17/08/2021 12:12

MEET THE ACTIVATORS

TOP INDUSTRY NAMES, WITH YEARS OF INCREDIBLE EXPERIENCE. WHO WILL YOU BE PAIRED WITH?

CHRISTEL BARRON-HOUGH salon owner, London

DYLAN BRADSHAW salon owner, Dublin

JORDANNA COBELLA salon owner, London

LISA FARRALL independent

SYD HAYES session stylist

ASHLEIGH HODGES independent

TARIQ HOWES salon owner, Cardiff

SIOBHAN JONES independent

DANIELLE KENNEDY salon owner, Wexford

JENNIFER LINTON salon owner, Aberdeen

JAYE MACDONALD salon owner, Aberdeen

CLAIRE MARTIN-KENNEDY independent

AMANDA NOTTAGE editor, Creative HEAD

RICHARD PHILLIPART salon owner, Cheshire

SHARON ROBINSON session stylist

LEE STAFFORD entrepreneur

HARRIET STOKES independent

RICKY WALTERS salon owner, London

KY WILSON entrepreneur

MARK WOOLLEY entrepreneur

Apply for the Activator mentor programme at creativeheadmag.com/activator from Friday 17 September

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18/08/2021 11:38

100

SALONS

J O T E C N A H C T S LA Wednesday 29 September 2021 Treat existing clients, win new ones, make A LOT of retail sales – and be part of the UK & Ireland’s biggest hair party! The Big Hair Do is about inspiring guests and educating them in the latest hair tricks, techniques and products, providing expert advice and guidance, and reminding everyone why yours is the best salon in town. It’s fabulous for clients, brilliant fun for your team, GREAT for business – and open to the first 100 salons in the UK & Ireland that apply!

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ONE BIG NIGHT

Y T R A P E H T N I O J O Book your Big Hair Do place for £75 at creativeheadmag.com/bighairdo and receive a Big Hair Do pack containing: l Big Hair Do how-to guide l Showcard l Mirror clings l 50 Big Hair Do tote bags l 10 Big Hair Do badges

Only 100 salons can apply. First come, first served!

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WINNERS NAMED 6 SEPTEMBER

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20 21

CREATIVEHEADMAG.COM CREATIVEHEADMAG.COM/MOSTWANTED CREATIVEHEADMAG.COM/THEITLIST CREATIVEHEADMAG.COM #MWIT21 @creativeheadmag

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HUB

Welcome to the Salon Smart HUB – the place to turn to for advice and to keep on top of business. Powered by Creative HEAD in exclusive partnership with L’Oréal Professionnel Paris, there are fresh content drops every month and on-demand access to videos, panel debates, podcasts, articles, reports and more – all featuring a host of experts sharing their knowledge and guidance.

Think of the Salon Smart HUB as your year-long business support network – there when you need it. It’s FREE, and it’s only a click away…

THE THETHE

BUSINESS BUSINESS BUSINESS SUPPORT NETWORK

+ ++ HAIR HAIR HAIR

SUPPORT NETWORK SUPPORT FOR NETWORK FORFOR

SALON SALON SALON SELF-EMPLOYED

SELF-EMPLOYED SELF-EMPLOYED

PROFESSIONALS PROFESSIONALS PROFESSIONALS

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LIVE

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AVAILABLE NOW ON THE HUB

LI VE

How’s work right now for salon owners across the UK and Ireland? Get a snapshot in our latest Business Breakfast report

‘Change your mindset’ – in 60 minutes! Business coach Caroline Sanderson tells you how

LIV E

Listen up! Get a brilliant business pep talk from the smart and savvy owners of Brooks & Brooks

+ NOW

IT’S

QUICK SIMPLE

LIV E

FREE

RECEIVE MONTHLY CONTENT ALERTS DIRECT TO YOUR INBOX

creativeheadmag.com/salonsmart/hub

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13/08/2021 16:10

SELF/STYLED SUNDAYS

LEARN NEW SKILLS. MAKE MORE MONEY. EDUCATION AND EMPOWERMENT FOR INDEPENDENT STYLISTS

After months of surviving, it’s time to start thriving. Our SELF/STYLED Sunday event on 26 September is a mix of business-boosting expert advice, a trend-leading masterclass and a juicy panel talk to inspire you to re-imagine your future. Whether you’re a veteran freelancer or you’re thinking about flying solo, SELF/STYLED Sundays are about creating a community of like-minded hairdressers and building your confidence.

SIGNATURE STYLING

If there’s one thing Jamie Stevens knows, it’s how to create a lasting impact through his signature cutting techniques. Join this multi-award winner for a cutting and styling masterclass

BACK TO SKOOL!

Everyone’s heading back to work, school and university – do you have marketing techniques for these groups? You should! Join PR expert Sharon Brigden for a communications rundown

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OUR NEXT EVENT: SUNDAY 26 SEPTEMBER

LOCATION: Online, wherever suits you SEE MORE AT creativeheadmag.com/selfstyled-sundays

PLUS

PANEL TALK: THE HUSTLE

These stylists are making career changes to become happier and more successful. Join the discussion with James Earnshaw, Lauren Bell, Cristina Fazzone and Lynette Murray

PRICING AND MONEY MINDSET

An adaptation of Maddi Cook’s popular education series, it’s time to stop winging it and start thinking like business owners, using her tools and systems

Enjoy VAT-free shopping online at Aston & Fincher!

CHOOSE THE SESSIONS THAT SUIT YOU

Enjoy a NEW price of just £5 for the Masterclass, and attend the business sessions for FREE! Book your ticket options now at creativeheadmag.com/store

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WE ARE BUZZIN’ GOOD CHAT · INSPIRING INSIGHT · NETWORKING CANAPÉS · DRINKS ALL NIGHT · GOODY BAG

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17/08/2021 15:00

GLASGOW 25.10.21 SAVE THE DATE

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17/08/2021 15:00

Larry King for Dyson

Can your kit handle it? IS YOUR KIT UPTODATE FOR ALL CLIENTS? TEXTURED HAIR, SENSITIVE/THINNING HAIR, OVERPROCESSED HAIR… STYLISTS, COLOURISTS AND BARBERS NEED TO ENSURE THEY ARE READY FOR ANYTHING. WHAT DO YOU NEED TO MAKE SPACE FOR IN YOUR KIT BAG  AND WHAT ARE THE NEW INNOVATIONS YOU NEED TO KNOW ABOUT?

I’M ATTACHED

WE’VE COME A LONG WAY FROM BASIC NOZZLES AND DIFFUSERS (ALTHOUGH THEY’RE STILL WORTH THEIR WEIGHT IN GOLD). THE NEW GENERATION OF DRYER ATTACHMENTS AIM TO MAKE LIFE EASIER FOR ALL HAIR TYPES, BOTH IN THE SALON AND AT HOME

FATHER OF INVENTION

DYLAN BRADSHAW

Dyson’s Flyaway attachment helps to smooth and add shine, while the Wide Tooth Comb attachment helps shape and lengthen Afro and textured hair as it dries.

Designed for use with the ghd helios, the Professional Comb Nozzle attachment helps lift, shape and blow out naturally textured, curly or coily hair. Its Wide Styling Nozzle is geared for speed-drying thick and long hair.

dyson.co.uk

ghdhair.com

£30 EACH

FROM £20

As an ambassador for Dyson, Dylan Bradshaw enjoys working with the brand’s engineers in a bit of a hair nerd way. Chatting away one day, he was asking about airflow, direction and, with flyaway hairs, how not to disturb flow and to protect them better. A lightbulb switched on in the Dyson lab, and off the engineers scurried to see what they could do. The clever new Flyaway attachment for the Dyson Supersonic professional hair dryer hides flyaways in one pass, for a smooth, shiny finish, thanks to its clever curved design. Dylan, you’re a genius. Those engineers are pretty smart too…

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18/08/2021 14:54

LEAD THE RESISTANCE CLIENTS LOOK TO YOU FOR HELP COMBATING HAIR LOSS CONCERNS. GET REVLON PROFESSIONAL RE/START DENSITY AND FIGHT THE GOOD FIGHT

HAIR IN THE SINK, hair on the floor, hair on the brush – if your clients are coming to you with questions about their increased hair loss and diminished thickness, it’s important to meet the problem head-on. Having answers, and solutions, primed and ready for your clients’ desperate queries will help to settle them and add another layer of trust to your relationship. Revlon Professional has introduced a new range to combat hair loss: RE/START Density. Featuring exclusive Kerabiotic 3Force technology, the collection takes a two-pronged approach to ensuring hair remains strong and vital. The products combine the worlds of skincare and haircare science to create products that help to balance the scalp microbiome, soothing and protecting the scalp. Biopeptides formed of biotin, apigenin and oleanolic acid help to fortify the structure of hair shafts and strengthen brittle lengths to prevent breakage and loss. Fortifying molecules are then able to penetrate the hair fibre and optimise bonds.

RE/START DENSITY HELPS TO REDUCE HAIR LOSS AND IMPROVE STRENGTH FOR 92 PER CENT MORE RESISTANCE TO HAIR FALL*

“

*When combining RE/START Density Shampoo and Conditioner **Breakage due to brushing

ROOT TO TIP RELIEF

FORTIFYING FORTIFYING MICELLAR WEIGHTLESS SHAMPOO CONDITIONER Formulated with This uses fortifying skincare ingredients molecules to restore and fortifying molecules, and support this shampoo hair from the inside. balances the scalp Prevents hair fall,** and strengthens hair smooths and revitalises structure from within to brittle hair. reduce hair fall.**

ANTI-HAIRLOSS PROFESSIONAL VIALS Combines skincare ingredients that balance the scalp microbiome and multifunctional ingredients to reduce hair loss and maintain density. An ideal in-salon treatment.

ANTI-HAIRLOSS DIRECT SPRAY The homecare partner to the Professional Vials, this handy spray also uses skincare ingredients to soothe the scalp and preserve hair density.

GROWING STRONG, HEALTHY HAIR STARTS WITH THE SCALP. THIS NEW RANGE FROM REVLON PROFESSIONAL IS FORMULATED WITH SKINCARE INGREDIENTS AND FORTIFYING MOLECULES, WHICH HELP BALANCE THE SCALP AND STRENGTHEN HAIR STRUCTURE FROM THE INSIDE. THIS MEANS THAT THE HAIR IS STRONG FROM THE START, WHICH HELPS PREVENT BREAKAGE

”

PAUL FALLTRICK, REVLON PROFESSIONAL AMBASSADOR

PROVIDE A SHIELD AGAINST YOUR CLIENTS’ HAIR LOSS AND HAIR DENSITY CONCERNS WITH THE REVLON PROFESSIONAL RE/START DENSITY COLLECTION. FOR MORE INFORMATION, VISIT REVLONPROSHOP.COM OR CALL 020 7391 7440. FOR STOCKIST ENQUIRIES, EMAIL CUSTOMERSERVICE.UK@REVLON.COM CREATIVE HEAD

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13/08/2021 16:15

THE SLICE IS RIGHT THE MOST TRUSTED (AND OFTEN EXPENSIVE)

PIECE OF KIT, YOUR SCISSORS NEED TO FEEL LIKE AN EXTENSION OF YOU Leaf Scissors are handcrafted from Japanese steel and are built to last, a tenet of its sustainability mission. Buy a pair and 10 trees will be planted in your honour, or explore the sustainable scissor subscription package.

POWER UP

INNOVATION IN HEAT STYLING HAS BEEN FUELLED BY, WELL, A LACK OF LEADS THIS PAST YEAR OR SO, GIVING YOU FLEXIBILITY AND FREEDOM OF MOVEMENT

The Dyson Corrale has flexing copper plates to style with less heat and less damage.

£399

dyson.co.uk

SUBSCRIPTIONS FROM £21; LEAF ‘BLACK EDITION’ SCISSOR £249.95

“Being able cater to a wide clientele means having a full kit, including razors for coarse hair, and sharp scissors for fine hair. A diffuser is a piece of equipment I feel is often left out of kits, but for textured hair it’s a must-have. I create my haircuts using Kamisori scissors and YS PARK combs as I feel these give me great precision. I generally use boar bristle brushes to blowdry on fine hair as they do not retain the heat as much as metal brush bristles, which means I don’t overheat and damage the hair.”

leafscissors.com

The ghd unplugged charges via a USB-C port for 20 minutes of continuous styling.

Dark Stag’s DS+ Offset barber scissor – available in 6” and 7” – allows the hand and arm to work in a more natural cutting position, reducing strain and fatigue.

£275

ghdhair.com

FROM £120

darkstag.com

The Haito Yoru metallic black scissor, available from Hair Tools, is handmade from stainless steel with a black Teflon coating, rubberised handle and metallic black finger rest.

FROM £24.95+VAT hairtools.co.uk

The BaByliss 9000 boasts magnetic charging and a three-hour charge for 30 minutes of use at maximum temperature.

£200

babylisspro.co.uk

STROKES OF GENIUS

THE HUMBLE HAIRBRUSH HAS ENJOYED SOMETHING OF A TRANSFORMATION THIS PAST DECADE. THE INCREASE IN CLIENTS WITH HAIR LOSS ISSUES ALSO MEANS THAT YOU NEED TO BE CONFIDENT THE BRUSH YOU CHOOSE IS GOING TO BE KIND ON HAIR…

IN MY KIT MICHELLE THOMPSON, FREELANCE

“The ghd unplugged styler is my new favourite toy for life on set. Because it’s cordless and lightweight, I me and it’s really with re whe can take it any h up the touc to d nee I n whe handy for I love hairline or refresh a section of hair. me s give h whic that it works at 185°C, it on Afro extra confidence when I’m using se any cau ’t won it w kno I hair. ured and text hair the n damage to the curl pattern whe e.” stat ral returns back to its natu

IN MY KIT

JACK MERRICKTHIRLWAY, NEVILLE HAIR & BEAUTY

Created by Tim Binnington when his wife was suffering through chemotherapy, The MANTA is the ultimate in flexible, no-snag comfort. The new Mirror edition is great for retail, too.

Many brushes end up in landfill because they can’t be recycled or donated. But WetBrush’s Go Green collection is 100 per cent plant-based plastic with 65 per cent less energy used to create it, and it’s fragrance free.

FROM £4.45+VAT

chrisandsons.co.uk

£28.50

mantahair.com

Approved by The Vegan Society and crafted from FSC-approved beechwood, Authentic Beauty Concept’s first brush contains a blend of natural and nylon bristles.

£40

authenticbeautyconcept.co.uk

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THE WELCOME

GENERATION Kitch photography courtesy of Nik Pate Studios

LET'S MAKE OURSELVES COMFORTABLE IN THESE SALONS WITH A HIGHER PURPOSE, WORKING TO WELCOME ALL THROUGH THE DOOR AND MAKE EVERYONE FEEL THEY'VE FOUND A SAFE SPACE

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CREATIVE HEAD

13/08/2021 16:16

BRAVE, STRONG, BEAUTIFUL SUPPORTING YOUNG PEOPLE" A salon is a social affair, but Brave, Strong, Beautiful is Scotland’s first hair and beauty salon operating as a social enterprise. Having secured £50,000 of funding when it won the Scottish Edge Award Community Interest Company, founder Kerry Anderson (pictured, inset) has launched a second venue in Edinburgh’s city centre, further establishing her social mission to invest in the future of young people by providing training opportunities, employment and mental health support. It operates as a Community Interest Company, helping vulnerable young adults from Edinburgh who are interested in the hair and beauty industry by offering them an inspiring and accessible route to training and employment. The first salon in Restalrig has drawn a loyal community and built a reputation for helping young people from disadvantaged backgrounds to thrive, while offering treatments woven into a welcoming and warm salon environment. It delivers training to SVQ Level 2 to young people aged 16 to 24, as well as a range of individual therapies including counselling and hypnotherapy. There are also training workshops for schools and youth groups to support mental health in young people and help them find employment. The focus is on educating about the importance of employment for self-esteem, self-worth and confidence. “I know from first-hand experience that young people who have faced disadvantages growing up need more than just educational and vocational training to keep them on track,” explains Kerry. “They need to feel supported, encouraged and safe, in order to take steps towards creating a positive future.”

KITCH

a space for people to be themselves, however they identify,” explain Luca and Scott. “Gender-neutral pricing is not only the fairest way to charge our clients but it’s 2021 and highlights or fades have no gender – clients should pay for what they get.” THE LOCKDOWN BRAINCHILD of Luca Jones and Scott The kitchen theme comes from Luca’s childhood; his mum Humphreys, Kitch is a ‘50s-inspired, camp kitchen salon located doing hair in the kitchen. “Every kitchen of ours became a salon in the heart of London’s Angel. They’ve gone all-out on the and I loved the relaxed feeling of concept: the reception desk is a spinning lilac WE HAVE ALL FELT THE DREAD WALKING cutting hair at home with friends, I washing machine, doors are Smeg-inspired pink fridges and colour trolleys are ovens that INTO A SALON AND PEOPLE AT RECEPTION wanted to recreate it,” he says. “We thought of a client’s journey pull out from the walls. Every inch of Kitch STARING. YOU FEEL JUDGED FOR NOT is a photoshoot waiting to happen, but it’s BEING COOL/YOUNG/MASCULINE/FEMININE. and planned the salon around the feeling of a safe space where they the vibe that makes it so special. It’s gender EVERYONE SHOULD LEAVE FEELING can be themselves without anxiety, neutral, vegan and universally priced, and FABULOUS, NOT JUDGED OR BELITTLED" as stylists take the time to listen,” considers itself a “disco-filled safe space”, they add. “We wanted to create a great environment for our that encourages self-expression and fun, free of judgement. stylists too. We want a fun, relaxed day where the focus is not on “We created Kitch to provide full hairdressing and barbering targets and sales but on giving stylists the time and products to services under one roof, but to break the traditions of a classic, create their magic.” masculine barbers or a bitchy salon environment and create

WELCOMING, SKILLED AND FABULOUS"

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MEDUSA RECOGNISING CHANGE REQUIRED"

It was during a meeting in the last lockdown when the Medusa team was discussing the news of Sarah Everard’s death, that it became apparent almost every female member of staff could relate to feeling unsafe on the streets. As with many salon businesses, Medusa is primarily made up of female team members and clients. This floored director Colin McAndrew (pictured, below). “To think that the majority of women go through life looking over their shoulder when walking outside astounded me,” he recalls. “We decided that we had to do something to change this.” That something was the Salon Safe campaign, an open door policy where the salon has made it clear to all women and girls that if they ever feel unsafe or uncomfortable on the street, they are welcome in any Medusa salon. Whether it’s

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for a few minutes or a sit down and a cup of tea, Medusa’s six salons across Edinburgh and Musselburgh are safe spaces. “It’s important to us to help make our streets and community a safer place and hopefully our open door policy is doing that. If someone feels vulnerable, are being followed or are in anyway in danger, they can step inside the salon and speak to someone. The team will look after them and make the necessary arrangements to keep them safe,” adds Colin. Now there’s a new initiative Medusa supports in Edinburgh called ‘Strut Safe’, a community network that offers women a registered buddy to walk them home after a night out. Medusa has also followed in the footsteps of the Scottish government by launching its own initiative to eradicate period poverty. Its salons now supply complimentary sanitary products. “We’re honest at Medusa,” says Colin, “I believe that honesty creates a safe space. We might not be a family by blood, but we treat, love and listen to each other just the same.”

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STAG INCLUSIVE, PROGRESSIVE, FUN" When Murray McRae (pictured, inset) first launched Stag, it was very much a traditional barber shop for men – all wood panels and a navy blue and dark red colour scheme. However, as time went on, he started accepting all clients and charging them the same price. “Through meeting a diverse range of clientele, I discovered there is a whole world of people outside the gender binary. At the same time, I started to employ a range of staff who identified in different ways,” explains Murray. “We decided to completely rebrand, with an inclusive price structure, to create a hairdressers that is for everyone, ranging from businessmen to students from the art school, antique dealers, drag queens, little old ladies and young footballers. At Stag they all come together.” Clients are asked about preferred pronouns when booking online or on the phone (more than 50 per cent of clients have opted to indicate this before arrival) and the team has completed gender diversity awareness training with the Mermaids charity, “to ensure we don’t misgender anyone and are aware of the many wonderful ways gender can be expressed”. The salon has a ‘silent service’ option for those who suffer from anxiety, find they are affected by sensory overload, or who just prefer peace and quiet. “We’re working in the future with a disability consultant to ensure that our spaces are better suited, particularly to those with autism,” adds Murray. Senior team members are undertaking textured hair education too, so they can pass on skills and knowledge to the rest of the team to ensure all clients can be seen with confidence. “We encourage staff to feel and be themselves. We operate a zero-tolerance policy to any unkind behaviour and staff can dress and express themselves at work however they wish.”

2020

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2020

WINNER BEST LOCAL SALON

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Be Here Now

PAIRING WARDROBE AND COLOURAMA SHADES, THIS COLLECTION FROM THE WELLA GEN NOW 2021 TEAM GIVES EXTRA INTEREST IN BODY SHAPES, PLAYFUL STYLING AND MOVEMENT, ALL UNDER THE CREATIVE DIRECTION OF LUKE BENSON PHOTOGRAPHY BY KEVIN LUCHMUN

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SEE MORE of the shoot online at creativeheadmag.com

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HAIR Wella Gen Now Team 2021 – Danielle Boler, NJUK; Aisling Kenny, House of Colour; Sophie Kinlock, McIntyres; Emily Worboys, Hair Lounge 47. CREATIVE DIRECTION Luke Benson. MAKE-UP Lan Nguyen-Grealis. STYLING Jennifer Michalski-Bray. PRODUCTS Wella Professionals

Scene Sharon Robinson

Catherine Handcock

Lauren Bell

Dr Ateh Jewel

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Double

THE FUN

HIGH FASHION MET high-octane energy at The Coterie: In Session, where the excitement and dynamism of the crowd practically sparked in the air for the first in-person Coterie since March 2020. In association with BaByliss PRO, it was a triumphant return that celebrated the talent and passion for hair of session stylists Lauren Bell and Sharon Robinson. The duo created two show-stopping, contrasting looks for the audience, before duking it out in a classic Coterie challenge, this time dubbed the Big Braid-Off Battle. The heat was on as award-winning journalist Dr Ateh Jewel probed the pair for details of their inspirations. Lauren showcased an artfully dishevelled textured look, an idea that evolved through multiple different iterations for jobs that began with a tight wig wrap. Her second look, a twist on a rick-rack curl created using her homemade jumbo pins, had a glamorous feel that encapsulated the excitement of being able to dress up and go out once more. Sharon looked to music and fashion for her inspiration, with a ’70s Donna Summer-inspired textured look for her first model. Tight curls created using BaByliss PRO tools were then stretched rather than brushed out for an editorial finish. Her second look was a fun take on a ’60s mod, with rebellious character ‘Tiffany’ created using hair pieces intentionally a bit off in colour, to showcase how to give a new twist to an otherwise old-school look. All utterly hot stuff…

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HEAD ONLINE for videos, a deep dive into

the looks, insight from the pros and more! creativeheadmag.com

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PHOTOGRAPHY Harvey Williams-Fairley. MAKE-UP Tricia Woolston, assisted by Elin Jones. STYLING Annabel Lucey@Frank Agency. MODELS Leili St Clair, Hannah Gillespie, Megan Rutherford at Nevs, Nirvana Proag at First Model Management. LOCATION Jet Studios.

Phil Gilbert and Sam Shaw

Alessandro Franco and Stephàn Vi

Phil Gilbert talks to Deborah Murtha Damien Bonnet and Ebony Atakorah

BRIGHTON

rocks

THREE PAIRS OF creatives. Three totally different ways of working. One united theme: collaboration. The Coterie made its way to the south coast for an evening on the joys of teamwork, and pushing each other to fresh heights. Rolling into Brighton for the first time, and with Creative HEAD’s deputy editor Deborah Murtha hosting, the Coterie kicked off with Stephàn Vi and Alessandro Franco, owner and creative director respectively of unique concept salon Glitch. The pair looks beyond the four walls of the salon to transform the space into a platform for collaborating, whether that’s with local musicians or even big brands like Topshop. Next up, Sync Studio founders Ebony Atakorah and Damien Bonnet showcased some of their mind-blowing brand collaborations, such as visual in-store displays, events for fashion labels Boohoo and Nasty Gal, and even a fully-fledged NYFW runway show put together in just a couple of weeks. Friends since their teens, Phil Gilbert and Sam Shaw appreciate each other’s artistic eye and unflinching honesty. While Phil pushed forward with his career in session hair, earning a spot on Sam McKnight’s show team, Sam has been busy building his portrait photography business, with chances to overlap and recommend each other for gigs, but just having that second opinion and trust proves invaluable. And no wonder everyone there liked to be beside the seaside, as the night’s sponsor BaByliss PRO provided every guest with a lucky dip from its line up of styling tools.

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PHOTOGRAPHY Faye Fillingham. LOCATION Platf9rm Brighton.

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