Colour Forecast S/S17

Colour Forecast

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GUIDE TO S/S17 COLOUR 16/02/2017 15:07

TA K E A LO O K O N T H E B R I G H T S I D E

NEW BLONDE LIFE Lightening & Brightening System

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists

Full-service blonding from salon to home – gold or platinum style JOICO Blonde Life products are specifically created to make – and keep! – your clients light & bright; • 9 out of 10 stylists agree that blonde locks are brighter, softer, shinier and more hydrated after one use of Blonde Life haircare products • Proven to keep blondes bright and on-tone for up to 8 weeks (when using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes) • Significantly strengthen hair and reduce breakage by over 54% in just one treatment (against combing breakage on damaged hair; in reference to Blonde Life Lightening Powder when used with Blonde Life Brightening Masque vs. a non-conditioning bleach) • Up to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder) JOICO haircare & color products are available in salons across the UK. For more information call 0845 071 2326.

www.joico-blondelife.com #LIVETHEBLONDELIFE

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ADVERTORIAL

WHAT A BLONDE

WANTS… *StatisticBrain.com

A BLONDE EXPECTS THEIR COLOUR TO STAY BRILLIANTLY BRIGHT WEEKS AFTER THEIR IN-SALON COLOUR. THEY WANT AFTERCARE PRODUCTS THAT PROTECT FROM FADE AND THEY WANT HAIR THAT’S NOURISHED AND CONDITIONED. BLONDES NEED BLONDE LIFE BY JOICO

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BLONDES HAVE ALWAYS BEEN big news. In fact, about 46 per cent of women who colour their hair worldwide choose to go blonde.* And this season blondes are back on the catwalks in all their glorious varying shades, from a golden, beachy hue to a pale platinum palette.

The women who choose to go blonde know what it takes to be and stay blonde. There’s the roots, the touch-ups, the toning, the damage and the dulling. There’s no doubt about it, going blonde – and staying fresh-out-of-the-chair blonde – can brighten a woman’s life, but it can be tough on hair.

That’s why JOICO has launched Blonde Life, a lightening and brightening system for blondes that want to be lifted to new heights without sacrificing the shine or condition of their hair.

17/02/2017 10:13

BETTER, BRIGHTER,

BLONDER… HELP CLIENTS LIVE THEIR BEST BLONDE LIFE AND LIFT THEM TO NEW HEIGHTS WITH BLONDE LIFE BY JOICO

BLONDE LIFE

BLONDE LIFE

BLONDE LIFE

BLONDE LIFE

Designed for bleached, double-processed and highlift blondes, this gentle sulphate-free cleanser whips up into a luscious lather, cleansing the hair using a high-tech system that lifts and suspends dirt and oil in micelles and rinses them away. Along with it go unwanted yellow tones, leaving clients with lustrous colour and a soft, clean feel.

Heavy conditioning treatments that weigh down fine blonde strands are a thing of the past!

This nourishing formula combines the lightness of a lotion and the power of a serum to give instant, intense hydration and incredible champagne-like shine without weighing hair down.

This fast-acting product hydrates, softens and illuminates blonde hair by neutralising chlorine and removing nasty trace minerals known to turn a gorgeous head of blonde hair into a dull yellow.

The masque transforms bleached, brassy, friedlooking hair into soft, glossy, reflective strands.

This on or off-scalp lightener enhances golden strands with an ultra high-lift formula that safely kicks up to nine or more levels faster than any previous JOICO lightener.

The powerful, yet ultra conditioning formula can be used with foils or without, and is easy to rinse and remove.

BRIGHTENING SHAMPOO

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BRIGHTENING CONDITIONER

BRIGHTENING MASQUE

LIGHTENING POWDER

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THE RANGE IS PROVEN TO KEEP BLONDES BRIGHT AND ON-TONE FOR UP TO EIGHT WEEKS* ●

●

BLONDE HAIR LOOKS HEALTHIER AND FEELS NOURISHED

IT STRENGTHENS HAIR, REDUCING BREAKAGE BY MORE THAN 54 PER CENT IN JUST ONE TREATMENT** ●

THE BLONDE LIFE LIGHTENING POWDER PROVIDES UP TO NINE LEVELS OF FAST-ACTING LIFT ●

●

IT’S THE QUICKEST WAY TO BRIGHTEN AND LIGHTEN HAIR***

Life Lightening Powder when used with Blonde Life Brightening Masque versus a non-conditioning bleach. ***Using Blonde Life Lightening Powder versus other JOICO lighteners

WHY YOUR CLIENT’S WILL LOVE BLONDE LIFE BY JOICO…

*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80 per cent of hair colour after 18 washes . **Against combing breakage on damaged hair; in reference to Blonde

#Livethe BlondeLife

Help your clients live their best Blonde Life today, visit joico-blondelife.com.

For more information on JOICO, visit joicoeurope.com.

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17/02/2017 10:13

THE F O R U COLO S S E C C SU N O I T I T E P M O C !

N E P NOW O ted ag.com/mostwan m d a e h ve ti a re c ENTRY FORMS 15 May 2017 y a d n o M E IN L D ENTRY DEA 17 headmag #MWIT ve ti a re c @ S U W FOLLO 610940 CALL US 01434

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16/02/2017 16:10

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07/02/2017 15:30:17

Colour S/S17

Forecast

Welcome...

We always love the colour seen on the catwalk, but it seems that hair colour and styling are finally enjoying equal opportunities to shine this season as show designers brief on both. Discover the key colour trends hitting the catwalk from page 10.

And as it gains traction on the catwalk, we look at ways to rethink your colour business in-salon on page 36. It’s astonishing how many clients leave a salon unhappy with their colour – so we discover ways to bring back that smile.

Natural-looking, unseen colour is still big news and one salon group meeting clients’ desire for authenticity is Francesco Group in its latest collection, Branded. See it for yourself and be inspired from page 18.

Need more inspiration? We’ve got it in the form of L’Oréal Professionnel’s S/S17 It Looks on page 30, which introduces two key trends: Foilyage and Nude Beige.

And the recent contouring craze might have started with Kim Kardashian but who knows how it will evolve further as contouring, strobing and everything in between find their way into hair colour techniques and services, see more from page 42.

A lot can happen in a year and this certainly rings true for colour competition winners, so find out what happens once the lights have gone down on page 24. And don’t forget – entries are open for Most Wanted Colour Expert 2017! Good luck…

Beth Davie Colour Forecast editor

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Roberta Einer

PPQ

Kenra

House of Holland

Contents 06 COLOUR COUTURE 10 TREND ALERT The shades that you need to know in your salon

18 FASHION Francesco Group reveals its Branded collection

24 COLOUR FOR VICTORY What happened once these winners won big…?

30 IT LOOKS The latest L’Oréal Professionnel trends

36 THE CURE IS COLOUR Clients aren’t thrilled with their hues – time for a rethink

42 COSMETIC ENHANCEMENT Belstaff

Make-up inspiration that’s shaking up the salon

Hair Blonde Life by Joico.

Supplement editor Beth Davie Art director Nick Jabbal Chief sub editor Adam Wood Contributor Anna Samson Advertising Laura Tucker Editor in chief Amanda Nottage Publisher Catherine Handcock

46 MAKE IT HAPPEN Discover the best events and competitions around

48 IN THE ZONE The key colour courses of the season

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ON THE COVER

Colour Forecast is a supplement of Creative HEAD. All rights reserved.

No part of this magazine may be reproduced without prior permission from the publisher. All information is correct at time of going to press.

Printing by Buxton Press.

Images courtesy of Kenra, Revlon Professional, TIGI, Toni&Guy and Wella Professionnel

The very latest from the S/S17 catwalk

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Colour THE SHADES STRAIGHT FROM THE S/S17 CATWALKS

MARQUES’ALMEIDA WHERE Old Truman Brewery, London THE LOOK Cool, punky and rebellious THE STYLIST Duffy for L’Oréal Professionnel THE COLOUR Duffy had a clear idea of the concept and creative direction of the show and it was up to Jack Howard to translate it into colour for four models.

Green, bubble gum pink, fiery orange and lavender were the chosen standout shades, with pink opening the show.

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Images courtesy of L’Oréal Professionnel and Redken

couture

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ALEXANDER WANG WHERE Pier 94, New York THE LOOK Sexy, beachy hair THE STYLIST Guido for Redken THE COLOUR Twenty models handed themselves over to Guido to be completely made over with each girl getting their hair bleached (by Victoria Hunter from Whittemore House Salon) and then cut. The look was inspired by the sea and sun, and each girl had a perfect beachy, dry, salty style.

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Eudon Choi Mary Katrantzou

Erin Featherston

C O LO U R

SU B TL E

Daks

Hellesy

It’s time to clean up your colour client’s act as squeakyclean girls with hair that radiates health, vitality and a subtle shine come to the fore.

SI M PL E

KEEP IT CLEAN

H A IR

Daks

IS …

Erin Featherston

Belstaff

Trend #1

IN THE SALON

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MAKE-UP IS…

Daks

L’Oréal Professionnel Nude Beige

Trevor Sorbie U N D E R ST AT E D

John Vial, Revlon Professional UK global influencer, believes the key in achieving this trend is keeping colour flat. “No warm tones, but flat muted shades for an ultra-natural finish, a little animalistic. Think mink,” he says. The Trevor Sorbie team featured this trend in its latest collection, Unified, opting for pared-back, natural colour. “This trend is a look that’s lived in rather than technical perfection, giving the impression the colour was done two or three weeks ago,” says Trevor Sorbie’s technical education director, John Spanton. For Most Wanted Hair Icon Josh Wood, colour had definite synergy with this simple and real mood. “The predominant trend in hair colour is smudginess. Something slightly subdued,” says Josh.

The trend for clean, dewy skin is one of the strongest influences for hair colour this season.

Take your cues from the fresh-faced girls spotted at Daks and Paul Costelloe.

ColourForecast

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Matty Bovan

Trend #2 POP ART

Pam Hogg

Marc Jacobs

PPQ

Temperley London

B O LD

House of Holland

Fyodor Golan

IS …

C O LO U R H A IR Manic Panic

Matty Bovan

B R IG H T

It’s in the clothes, make-up and now hair – rainbowbright flashes of colour are everywhere as the time for demure pastels comes to an end. Make way for the bold, the beautiful and the brave.

Matty Bovan PPQ

-O V E R A LL

Fyodor Golan

J JS Lee

C LA SH IN G

Mary Katrantzou

Byblos

PPQ

TW O

-T O N E

used sparingly but daringly on the eyes, lips or cheeks, but never all at the same time. Something to be mindful of when thinking about eye-popping colour for the hair.

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PR IM A R Y

A R E …

C LO TH E S

Sophia Webster

MAKE-UP IS…

ColourForecast

Fyodor Golan

“Pop art means strong, bold and bright. Use primary colours to create a strong foundation and add sections from the secondary colour palette,” says Jaymz Marsters, Hair by Jaymz Marsters in Norfolk.

TIGI European technical academy director, Warren Boodaghians, says: “We reflect this trend in hair through technique. For a bolder statement, work with colour-blocking, using a harmonious colour palette or for a more street, playful feel, work with hidden placement to add flashes of colour.” Tracy Hayes, global head of technical training at Fudge, says: “The brave can go for all-over bleach and then a colour of their choice, such as yellow, red or blue, for an instantly powerful and fun statement.” Palette-wise, Steven Austin, hair artist and Manic Panic stylist, suggests using hot pinks and pillar box reds.

Sophia Webster

Manic Panic

Paul Mitchell

IN THE SALON

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HIT THE BEACH

Versace

House of Holland

IS …

C O LO U R

Topshop Unique

Schwarzkopf Professional

Alexander Wang

Tome

Byblos

SU N -K IS SE D

Topshop Unique

H A IR TIGI

R AW

Linton & Mac

“A big trend for S/S17 is the ‘bleach blondeshell’ colour, which is beach blonde with shell-like tones,” says Adam Reed of Percy & Reed. “This involves having a slightly smudged root, but you want it to be seamlessly smudged as seen at Alexander Wang S/S17.” Francesco Group’s creative colour director, Claire Chell, says: “This colour trend is flattering as it highlights and shades sections through the front of the hair to accentuate different facial features.

It’s a great way to add lightness to hair in the lead up to summer.”

Karen Thomson, owner of KAM Hair and Body Spa in Lossiemouth, suggests adding warm shades such as golden blonde and butterscotch to your colour palette, “shades that make skin glow”. Trevor Sorbie’s John Spanton believes the key to this look is to not over-tone, he says: “You don’t want it to look overly natural.

You want to tone the hair enough to give a softness to the colour, but with the raw bleach coming through.”

Barbara Casasola

Paul Smith

IN THE SALON

Erdem

The beach babe is back! Sun-kissed, sexy strands are where it’s at but it’s slightly edgier – there’s a rawness to this trend.

SE X Y

Roberta Einer

Trend #3

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Trend #4

Anya Hindmarch

Piers Atkinson

R O SE

G O LD

Kenra

Blue Tit

MAKE-UP IS…

Kenra Schwarzkopf Professional

Givenchy

PE W TE R

Let’s take a moment to appreciate the glitter lips spotted at Fendi.

Created by Peter Philips, they’re perfect inspiration when considering just how metal you should go.

@BellaHadid at Fendi Paul Smith

M E TA LL IC

Roberta Einer

G LI T TE R Y

SH IN Y

C LO TH E S 10-13_Trend Alert.indd 4

Anya Hindmarch PO LI SH E D

C O LO U R

Casey Coleman, director at Ocean Hairdressing, sees the rose gold shades of last year branching out into metallic silvers and greys this season. “Colours such as pewter, bronze, quartz and moonstone will become a welcome evolution of silvers, greys and rose golds,” he says. “With your colour palette, try double toning your client’s colour at the back wash with a grey toner to give a more steely finish,” says Katie Allan, creative manager at Charles Worthington. For Lidia Patrizia, head colourist at Blue Tit Brixton, rose gold is still going strong.

“To achieve this, hair must be first bleached, then apply toner or semi-permanent colour. A mix of violet and orange creates a soft rose gold effect,” she explains. Metallic rose gold is a favourite colour at the moment for Dylan Brittain, artistic director at Rainbow Room International. “This works best on blondes, but will produce a subtle sheen on dark hair and great shine.”

ColourForecast

It’s time to go hard for heavy metal as colour takes a more metallic tinge. High in shine, low in subtlety, the sheen for metals isn’t going to wear off any time soon.

H A IR

Joseph

IN THE SALON

A R E …

Images courtesy of Aveda, BaByliss PRO, Bumble and bumble, Cloud Nine, Davines, ghd, Kenra, KMS, L’Oréal Professionnel, Manic Panic, Moroccanoil, Paul Mitchell, Redken, Revlon Professional, Schwarzkopf Professional, TIGI, Toni&Guy, Unite and Wella Professionals

Peter Pilotto

Anya Hindmarch

IS …

Victoria Beckham

Christopher Kane

Anya Hindmarch

Joseph

Anya Hindmarch

POLISH UP

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HAIR Paul Mitchell Artistic Team. PHOTOGRAPHY Sarah Silver. MAKE-UP Vincent Oquendo. WARDROBE Eddie Schachnow.

COOL COLOUR IN A LUNCH BREAK?

IT IS POSSIBLE! YOU CAN NOW CREATE EYE-POPPING, GORGEOUS SHADES FOR YOUR CLIENTS IN JUST 30 MINUTES WITH POP XG BY PAUL MITCHELL 14

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STATEMENT SHADES ARE where it’s at this season – the time of blending in is over. Whether it’s a pop, a block or a flash of freehand, clients can have fun with their colour with POP XG by Paul Mitchell.

POP XG by Paul Mitchell puts the power of paint straight into the hands of the colourist. This new direct dye system is simple to use and will particularly appeal to busy women pushed for time as it has just a 30-minute processing time – enabling you to create eye-poppingly bright shades for your clients in their lunch break!

The 13 electric intermixable shades don’t require any mixing with developer and provide a longlasting pop of colour for up to six weeks, depending on porosity. With a rich conditioning base for clean, controlled application, POP XG creates soft, shiny and even end results quickly and easily.

So help your clients be top of the pops with POP XG by Paul Mitchell.

Take your clients from boring to popping in just 30 minutes with POP XG by Paul Mitchell. Paul Mitchell Professional Hair Color is available from Salon Success. To find out more, call 0845 659 0011 or visit salon-success.co.uk ColourForecast

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COME CLOSER DELVE INTO A NEW WAY OF CREATING COLOUR WITH THE DEMI BY PAUL MITCHELL

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AS A TOP COLOURIST, colour possibilities are only limited by your imagination. However, what you want to create and what you can create are often two very different things. But it doesn’t have to be this way.

The Demi by Paul Mitchell allows you to truly unleash your imagination. With 27 intermixable long-lasting shades including clear, you can create a full spectrum of colours, ensuring a shade for every client, be it a subtle sheen or vivid hue. And when the liquid colour is mixed into a gel consistency it’s easy to apply and stay in place – ideal for bottle and brush application. There’s also no compromise on the condition of the hair thanks to The Demi’s gentle conditioning formula. This deposit-only, no-ammonia colour cares for the hair, leaving it feeling silky yet strong. And by keeping the hair in optimum health, the shine on the hair will be taken to the max, giving hair a gloriously glossy finish.

The Demi stays looking rich and bright for four to six weeks – something your older clients will appreciate as they can finally wave goodbye to greys. The Demi provides perfect coverage that blends even the most stubborn silver strands, while remaining gentle on mature or weakened hair.

And don’t forget the blondes! Why not offer an add-on service to refine light tones and give your client the blonde they crave? Or perhaps offer a refresher service as GOT A CLIENT The Demi is brilliant at bringing WHO’S A LITTLE faded colour back to life and COLOUR-SHY? THAT’S adding a boost of health to Y’RE NOT A PROBLEM AS THE SSY GLO tired strands.

THE E LOV TO SURE WILL CLEAR TOP COAT, WHICH THE ION DIT CON INTENSELY HAIR AND ADD SHINE.

HIT THE ROAD Paul Mitchell’s spring tour is back for 2017 and it’s set to be bigger and better than ever! With the launch of three new brands – The Demi, POP XG and NEON – you are sure to leave feeling inspired. Paul Mitchell international trainer, Heather Kaanoi, will be joining the UK Artistic Team to share the latest client-friendly techniques, including: • New cut, colour and style techniques from the latest Paul Mitchell collections as well as exclusive access to the new Paul Mitchell colour brands: The Demi and POP XG • An insight into the exciting new Paul Mitchell product collection, NEON and tips and tricks from Paul Mitchell international educators • A look and learn format with live models and hands-on (mannequin head provided) • The day-long course costs £85 +VAT or 3,000 Pigment or Signature Salon points

DATES AND VENUES Sunday 5 March Monday 6 March Sunday 12 March Sunday 23 April Monday 24 April

Stansted Gatwick Bristol Glasgow Newcastle Gateshead

BOOK Call Salon Success on 0845 659 0011

The Demi by Paul Mitchell will take your colour business to the next level.

Call Paul Mitchell distributor, Salon Success, on 0845 659 0011 or visit salon-success.co.uk

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BE YOUR OWN BRAND

IN THE FRANCESCO GROUP CREATIVE TEAM’S ‘BRANDED’, GORGEOUS COPPERS AND FIERY REDS ARE COOLED BY SILVERY GREYS AND CHILLED BLUES IN A COLLECTION THAT PLAYS UP TO CLIENTS’ FIXATION WITH THEIR OWN IMAGE PHOTOGRAPHY RICHARD MILES

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HAIR AND STYLING The Francesco Group Creative Team. MAKE-UP Becky Hunting. PRODUCTS Wella Professionals.

NOW IT’S

l a n o pe r s SOME LIKE IT HOT, OTHERS LIKE IT A SHADE COOLER, BUT EVERYONE WANTS A BLONDE PERFECTLY TAILORED TO THEM. UPDATE YOUR BLONDE PALETTE AND TECHNIQUE WITH TIGI COPYRIGHT©OLOUR’S CUSTOM COLLECTION BLONDES

PERSONALISATION IS A growing trend, with more and more clients wanting a colour that’s ‘just for them’ – and it’s especially true of blondes. Whether your client wants an icy, cool blonde, a soft, warm dusty pink or perhaps a nude beige or a rich salted caramel, TIGI copyright©olour has the expertise and the techniques to create the perfect, personalised blonde for your clients.

Custom Collection Blondes is your guide to creating a blonde that your clients want to wear, taking into consideration their complexion, facial features and lifestyle. The updated Custom Collection features two new techniques that use simple sectioning patterns for super-speedy salon results. The first is inspired by the world of make-up: Freehand Contouring. This defines the haircut and enhances facial features. The second technique, Freehand Panelling, is inspired by seasonal changes in high-street fashion and focuses on creating a natural yet noticeable colour effect. TIGI copyright©olour and Bed Head Colour Trip are what you need to bring these new techniques to life, allowing colourists to play with formulas, push their creativity and help blondes to be the best they can be.

And not only that, TIGI has introduced a freehand board to help your freehand work, allowing you to work with precision when creating fine highlights, contouring or bold panelling.

Customise your techniques by following these points: • For prominent colour effects, apply the formula to every parting and focus on saturating the ends of the hair for bold results.

• Sun-kissed looks can be achieved by taking finer sections and partings. Consider using lift series for a more natural effect.

• Play with formulas. Alternate true light with lift/creative shades to create dimension in the haircut.

• Use a tonal shift technique with 20vol/6% for minimum effort and maximum impact for up to one level of lift.

• Amplify the colour by using Bed Head Colour Trip range for soft pastel effects.

To find out more, call 0844 844 0944 or visit tigiprofessional.com/colour. Support your creativity using the TIGI App, 24/7!

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The technique behind the model

Freehand Panelling (as seen here) is one of the most popular salon colouring techniques around.

It can achieve anything, from soft and sun-kissed to more prominent, bold results. The effect is determined by the size of the sections and product choice. You can customise this technique to suit your client’s haircut and style.

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THE WINNERS: SARA BERGANTINI AND VAS MIKELLIDES, SINEAD KELLY LONDON THE PRIZE: L’ORÉAL COLOUR TROPHY THIS L’OREAL COLOUR TROPHY winner was a joint effort, with Vas on colour and Sara on styling – and Sara also went on to scoop the International L’Oréal Professionnel Young Talent Award at the first ever International L’Oréal Professionnel Style & Colour Trophy in Lisbon! “It has been an incredible experience, especially being an independent salon and being up against industry greats,” says Vas. “As a colourist it’s been hugely exciting to work alongside L’Oréal Professionnel and among some of the most well-known and influential colourists in the country.” Vas has some tips for fellow competition-hungry colourists, he says: “Try to focus on what you think will be a future trend and not to look too much at current trends. Above all, be inspired and pick the correct model – it’s about a look, so focus on the overall image.”

COLOUR FOR VICTORY! THERE’S A WEALTH OF COLOUR-INFUSED TROPHIES AND TITLES OUT THERE FOR YOU TO WIN. FIND OUT FROM THE WINNERS WHY IT’S WORTH ENTERING

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THE WINNER: HAYLEY AUSTIN THE PRIZE: INTERNATIONAL TRENDVISION AWARD COLOUR CATEGORY, BRONZE HAVING WON THE gold in the Color Category at the TrendVision Award UK Final, Hayley went on to compete at the International Final in Barcelona, where she brought home the bronze. “It was an amazing feeling, knowing that all your hard work and commitment to the project had paid off,” says Hayley.

“Competing at the International TrendVision Award Final with the world’s best was just the most incredible experience.” Since winning, Hayley has joined the Wella team to head up some education and is keen to explore different approaches to colouring hair, inspired by art.

“I’ve created my own Instagram page @whosponytail to help establish my brand. Winning the TrendVision Award has opened so many doors for me and has given me the confidence to believe in myself. I’m very happy!”

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THE WINNER: GEORGIA WILD, ICONIC HAIRDRESSING THE PRIZE: GLOBAL ZOOM SILVER, NEW TALENT SCOOPING THE UK New Talent crown at the plush Goldwell Summer Party, where the UK Color Zoom final is held, Georgia was then taken to Stockholm to fight for a global title and brought home silver! “Being a finalist and getting the chance to travel to Stockholm to represent the UK in the global final is an experience I’ll never forget,” Georgia admits. “I got to meet such a wide range of people and learnt so much about how different people work.

The whole Color Zoom experience has also massively improved my skills, increased my confidence and expanded my colour knowledge. Not only has my own profile been raised in the salon, but also becoming a national finalist has really broadened my business network and helped me gain more followers online.”

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THE WINNER: ROBERT EATON, RUSSELL EATON SALONS THE PRIZE: MOST WANTED COLOUR EXPERT THERE’S NO SINGLE model or image that wins you the title of Most Wanted Colour Expert. Yes, entrants need to impress with their colour skills, but also illustrate how they have innovated and built up their colour business. And it was a unanimous decision for the Most Wanted judges – Robert Eaton ticked all the boxes! “I knew that entering the Most Wanted Colour Expert award would be the perfect platform from which to show my colour work and demonstrate all the techniques I have been working on over the years,” says Robert. “It’s also amazing to see my team inspired by this win, too. The award win really gives our brand an edge.”

He admits it’s helped with those in his chair, too.

“We often find clients can be proud to have their hair done by an award-winning stylist or in an awardwinning salon and are more likely to spread the word and help grow our colour business in this way.”

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#1 TREND: FOILYAGE It’s already a hit in the US and has taken over social media, but #foilyage has finally hit our shores. A new adaptation of balayage, this technique acts as a ‘colour enhancer’, where lighter pieces are painted freehand into the hair. Selected sections (especially the ends) are then wrapped in foils creating defined pieces of lightness blended with so er tones, perfect for a natural-looking result.

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INVISIBLE TOUCH Has she or hasn’t she? L’Oréal Professionnel’s S/S17 It Looks perfectly encapsulate that ‘second guess’ colour where brilliant blondes and bright brunettes take on the recent trend for ultra-natural, hidden colour PHOTOGRAPHY LAURENT HUMBERT

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E #2 TREND: NUDE BEIG ason, not with a Blondes are back this se as clients’ desire bang but with a whisper sible hair colour for natural, almost invi spiration from the in g in k ta ow gr to s ue contin e-up look. This is why ak m de nu e’ er th yel ‘bar is touting nude beige L’Oréal Professionnel s shade, midway hi T . on as se is th d en tr as a key platinum blonde, d an de on bl hy as n ee betw d highlights. offers subtle, sun-kisse 32

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FOILYAGE HAIR Matthew Collins, international hair artist for L’Oréal Professionnel.

NUDE BEIGE HAIR Jérémy Blanc and Pierrick Beringer, for L’Oréal Professionnel.

UNLEASH YOUR CREATIVITY WITH SMARTBOND

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Co-developed with worldwide top colourists.

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Headmasters Volume

Headmasters Texture enhancer

THE CURE IS COLOUR

ARE YOU AWARE THAT MORE THAN HALF OF YOUR COLOUR CLIENTS LEAVE THE SALON FEELING THEY HAVEN’T GOT WHAT THEY WANTED? HERE’S HOW TO MAKE SURE ALL YOUR CLIENTS LEAVE WITH A SMILE ON THEIR FACE A RECENT SURVEY by Kantar Worldpanel found more than 50 per cent of women across the UK are unhappy with their colour results, with 95 per cent not knowing what colour is actually being used on their hair. It gets worse: the results show that 5.4 million people have stopped going to salons for hair colouring services and 1.3 million have stopped getting their hair coloured altogether. So what can you do to make women fall back in love with salon colour?

Amanda Dicker, co-founder of The Chapel, feels one of the reasons clients are unhappy with their colour is because of a

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breakdown in communication between stylist and client. She decided to do something about it and launched Teach Me Hair campaign. By having a conversation with their stylist and making the process more interactive, the client feels more involved and happy. Through a series of online videos and the #TeachMeHair hashtag, The Chapel is teaching women about colour. “We’re really pleased with how this campaign has been moving and have found there are a lot more conversations between our clients and stylists about hair colour now,” says Amanda.

Joe Hemmings, owner of Bloggs Salon in Bristol, also believes

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consultation is key. “Last year, we relaunched the Bloggs Colour Services with a focus on consultation,” he says.

“We trained the team in carrying out an in-depth consultation for every client, on every visit. We then hosted consultation evenings. When you go into a store, you can spend as long as you like browsing the rails and we wanted to create the same feeling.” Impressively, the salon’s colour business has doubled as a result.

Another issue when it comes to in-salon colour is time.

Many women simply don’t have enough of it to sit in a chair for three hours. To counter this, Linton & Mac introduced an express colour service, Water Colour. “Colour is applied freehand at the basins and everything can be done in under an hour,” explains salon co-director Jennifer Linton. The salon has seen a 20 per cent increase in revenue since the launch of the service.

Linton & Mac isn’t the only salon taking on time – for Shruty Stephenson, owner of Scream Hairdressing in Preston, she noticed clients were leaving longer between colour appointments or touching up their roots at home.

To combat this, the salon launched a 3-Week Touch Up Colour Bar, with the option to upgrade their colour service to include retail recommendations.

“These packages feature L’Oréal Professionnel’s colour additive Smartbond as well as recommended aftercare products, making it easier for clients to pick what they want in one step,” says Shruty. “We have seen increased spend per client in the salon, helping to minimise the shortfall with those who are going longer between appointments.”

When Headmasters discovered only one in three women colour their hair in-salon, the salon group began thinking about why clients will come for a haircut, but not a colour.

Siobhan Jones, Headmasters colour ambassador, created colour techniques that complimented the haircut. And The Colour Cure menu from Headmasters was born.

“The Colour Cure is a simple guide to colour that enhances your cut and hair texture to create a bespoke look for every client. For stylists with cut-only clients, it is the perfect colour

BUILD IT ROBERT EATON, CREATIVE DIRECTOR AT RUSSELL EATON SALONS AND 2016 MOST WANTED COLOUR EXPERT, GIVES US HIS FAIL-SAFE FORMULA FOR A THRIVING COLOUR BUSINESS

TRAINING

If you want to offer your clients a colour service that is exceptional, your staff need to be trained to the highest level. Set a training budget for the year and spend it wisely.

It will install confidence in your team.

INSPIRE CLIENTS

Never forget that we are selling a service and an end product – that means you need to tempt your clients to

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conversation starter,” says Siobhan. “From £15 it can be booked along with a client’s regular cut service. The cures are low maintenance and a great way to encourage clients to have colour, as well as a cut.”

Siobhan has also found it encourages non-colour clients to try colour as it is inexpensive and no commitment. “Clients like that it’s easy to understand so it makes choosing colour much easier and stress free,” adds Siobhan.

Matthew Sockalingum, owner of Matthew Luke Professional and Most Wanted Award for Innovation winner, found the key to a happy colour client was charging by the hour, rather than service. “I decided to charge this way because clients would come in with a picture, we would price it up and then because of budget, they would change full head highlights to half head, no treatment, etc. The result was that clients still paid a sizeable bill but left not 100 per cent satisfied as they opted for half of the services that the picture showed,” explains Matthew.

“I now charge one price; everything your hair needs.

For example, three hours at £55 an hour includes foils, gloss, an Olaplex treatment, cut and blow-dry. The client leaves with the correct amount of colour and the highest level of condition.”

And don’t forget the men! The male grooming market shows no sign of slowing down, with more men getting their facial hair trimmed, their eyebrows plucked and their hair cut and styled, so why not colour? Aveda has introduced a Men’s Grey Blending service, appealing to the two things men want most when it comes to grooming: for their hair to still look natural and no further impact on their time.

“Offering a service that has virtually no effect on how long their regular service will take, along with the discreet way this colour service is added on at the backwash is perfect for male clients,” says Stel Nicolaou, master barber at the Aveda Institute.

Whether you opt for better consultations, express, backwash or one price bills, rethink your colour business today for happier colour clients tomorrow.

indulge in your brand. One easy way to inspire clients is to make sure your staff have gorgeous hair colour.

CONSULTATION

The consultation is vital to a successful colour business, not only because one person’s light blonde is different to another’s, but because this is where your client can be made to feel special.

TAKE-HOME

Quite often, once a client uses professional colour care products, they’re converted for life. Ask your manufacturer for some samples to give to those resisting retail.

STAY AHEAD

Use the tools provided by your brand partner as well as develop your own application methods.

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T I K R U O COL

WITH E V O L SOME HE MARKET S T N R CLIE UCTS ON T U O Y SHOW TEST PROD OT THE H

Marvellous metallics

NEW LOVE

We guarantee you’re going to love the DIA Light Carmilane shades from L’Oréal Professionnel for blinging bright reflects! Not only do they match up with INOA and Majirel existing shades, they’re long-lasting, too.

IN-SALON SERVICE 0845 600 0122

lorealprofessionnel.co.uk

Everything’s temporary

Down and dirty

Hair Rehab London’s Dirty Rooted Blonde clip-in hair extensions are perfect for quick colour in a flash.

Metallic shades are set to be huge this season and the Kenra Color Metallic Collection features a selection of shades handpicked by Instagram sensation Guy Tang, your social media feed will go nuts for these.

IN-SALON SERVICE 0845 659 0011

salon-success.co.uk

RRP FROM £139.99 SALONPROFESSIONAL@ HAIRREHABLONDON.COM hairrehablondon.com

POPPING CANDY

Make your client’s hair pop with Organic Colour Systems Hot Pink and Silver Grey No Limits semi-permanent hair colours, offering a temporary, non-damaging natural colour alternative.

Colour pops just won’t stop, so turn to Paul Mitchell’s bold Pop XG range, with unicorn hair flair, mega watt shine and rainbow shades that last!

IN-SALON SERVICE 0845 859 0011

salon-success.co.uk

IN-SALON SERVICE 01590 646462

organiccoloursystems.com

Shade shield

Keep hair colour looking vibrant for longer with IronMaster Color & Heat Protecting Setting Spray from ColorProof. The setting spray holds shape, seals in smoothness and enhances shine with maximum colour and heat protection.

Clients with thick, coarse hair that’s coloured can now enjoy colour luminosity for longer with Color Extra Rich, part of the revamped Dualsenses range by Goldwell.

RRP £21.95 020 3019 2250

RRP FROM £11 01323 432100

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Longer luminosity

goldwell.co.uk

LOVE LIFE

Meet Blonde Life, the new lightening and brightening system from Joico.

The lightening powder is fast-acting and lifts up to nine levels, while the haircare range will keep blondes bright and on-tone for up to eight weeks.

IN-SALON SERVICE; CARE RANGE RRP FROM £15.50 0845 071 2326 joico-blondelife.com

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All-in-one

Custom colour

A blonde perfectly tailored to your clients? Yes please! TIGI’s two new techniques – Freehand Contouring and Freehand Panelling – form part of the brand’s Custom Collection.

Bonding additives are still huge and Schwarzkopf Professional is taking it one step further, merging its bonding technology with the brand’s BlondMe in-salon colour, enabling colourists to blonde and bond clients’ hair in one step.

IN-SALON SERVICE 0844 844 0944

IN-SALON SERVICE 0800 526741

tigiprofessional.com/colour

No need to panic!

Manic Panic’s vibrant semipermanent hair colours are available in 11 intermixable shades – plus a Pastel-izer for any Manic Panic colour – and last for 40 or more washes.

IN-SALON SERVICE 01579 341913

manic-panic.co.uk

schwarzkopf-professional.co.uk

YOUR BFF

ProCare’s Cling Free Balayage Film, with the Speedwrap 300 Dispenser, is perfect for freehand work. Just press the lid down to trim the film – it’s your assistant’s new BFF!

They’ll never know

SALON PRICE £20 FOR THE SYSTEM, £6 FOR FILM 0117 965 0616 hairfoil.com

PRETTY PASTELS

The pastels trend refuses to fade away (we’re secretly very pleased about this), and now it’s even easier for clients to embrace all things pastel thanks to Zen Hair’s Luxury Tape Extensions in four new pastel shades – Grey, Lilac, Dusty Pink and Pale Blue.

SALON PRICE FROM £48 01708 376482 zenhair.co

With Fudge Professional Root Disguisers, your clients need never worry about their roots coming through again!

Available in light and dark blonde and brown shades, the wash-out powder delivers discreet root coverage.

RRP £14.95 020 7845 6333

fudgeprofessional.com

BRING ON BLONDES

In case you haven’t heard – blondes are back! Good thing Revlon Professional has introduced three new shades – light frosty beige blonde, blonde frosty beige and dark frosty beige blonde – to its 139-strong Revlonissimo Colorsmetique range for you to play with.

IN-SALON SERVICE 020 7391 7440

revlonprofessional.com

Cover it up

Perfect colour camo to hide in handbags, clients can grab one of the five Bb.Color Sticks and draw over their greys and roots! Clever Bumble…

RRP £23 07747 648935

bumbleandbumble.co.uk ColourForecast

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GREAT EXPECTATIONS

YOUR CLIENTS EXPECT THEIR COLOUR TO LOOK GOOD, BUT WHAT IF YOU COULD EXCEED THEIR EXPECTATIONS, EVERY TIME? ELUMEN BY GOLDWELL MAKES THIS DREAM A REALITY 40

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st Colour Foreca

“NO OTHER COLOUR ALLOWS ME TO CREATE LOOKS THE WAY ELUMEN DOES” NICOLA SMYTH, NICOLA SMYTH AWARD WINNING HAIR

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HAIR Hardy Tsai, Nicola Smyth, Nick Moore-Perez MAKE-UP Loni Bauer. STYLING Ingo Nahrwold. CREATIVE DIRECTION John Moroney. PHOTOGRAPHY Markus Jans.

ADVERTORIAL

IMAGINE A BLANK CANVAS. Now imagine being given an artist’s palette of colours for you to do whatever you want with. No colour is impossible and there are no limitations. This is what Goldwell has achieved with its Elumen range. The 29 intermixable shades make for an endless spectrum, enabling you to push creative boundaries. To help you better your client’s expectations, Goldwell has created three new Elumen looks for 2017. On trend and oh-so wearable for all clients, these looks show how limitless the Elumen palette is.

The three looks were created by three fantastic creative colourists – Nicola Smyth from the UK, Nick Moore-Perez from the US and Hardy Tsai from Taiwan. Although these three artists come from three different continents, they have one thing in common: they each use Elumen.

The brief for the new Elumen looks was simple: ‘Be creative’. Each colourist’s vision was made possible thanks to Elumen, which not only provides outstanding shine and intensive, long-lasting colour results, but healthy-looking hair thanks to its repairing effect. This is down to the direct dyes that penetrate deep into the hair, ensuring longlasting colour results – without the need for ammonia and oxidants.

The three new Elumen looks you need to know, learn and do for 2017: UNLEASHED BLONDE – Clear, saturated pastels filter through an ultra-light blonde. The pastels are situated within the model’s layered bob to accentuate the perimeter of the shape.

UNLEASHED COPPER – The inspiration for this look was a peacock feather; bright, bold exotic colours emerge from a warm saturated red. The colour is distributed in large panels to provide bursts of colour that move and merge with the cut.

UNLEASHED BRUNETTE – Iridescent colour against a soft neutral brown inspired this look. The extra-long fringe is the focus area concentrating all the colour in the length, while leaving the undercut darker.

All three looks encapsulate what Elumen is all about: creativity, free from limitations for perfect colour results, every time.

Beat expectations and unleash your creativity with Elumen by Goldwell.

To find out more, call 01323 432100, visit goldwell.co.uk or download the Goldwell app 41

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ENHANCEMENT From blush to contouring, make-up terms and techniques are having a real business impact on the colour bar

IT STARTED WITH Kim Kardashian, of course. A snap of her unblended contouring shared on social media sent Twitter, Instagram et al into meltdown. It suddenly brought a makeup artist’s secret – tailoring a variety of shades to help, for example, slim a nose or accentuate cheekbones – into the general public’s awareness.

Of course, hair colourists were already creating bespoke shades for clients, but this offered a fantastic opportunity to tie services in with a cosmetic trend that people were fascinated with, and helped clients better understand what overall effect a certain hair colour technique or placement would have.

Colour houses including L’Oréal Professionnel, Wella Professionals and Schwarzkopf Professional have all created ideas and materials for salons based on make-up techniques, with some now offering specific education to help make the most of these sorts of ideas.

“At TIGI we’ve been using make-up to inspire colour development and education for several years,” says Warren Boodaghians, TIGI’s global technical director. “We are fortunate to work with Pat Mascolo and her make-up team, who share their ideas and information with us, which allows us to include ideas in our colour courses and also our creative work.”

Does being able to link a colour service to a make-up technique help sell it to clients, or at least help them

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understand it more? “It most definitely does,” says Headmasters colour ambassador, Siobhan Jones. “The surge of people using make-up to change not only the tones of their skin but also sculpt their face shape has meant that clients are much more aware that colour isn’t just about your shade choice but about placement, and how it can massively alter the shape of your hair cut.”

“Colour is simply make-up for the hair and that’s what I tell my clients,” says Laura Robertson, colour specialist at Sally Montague Hair Group. “Explaining new colour techniques by using make-up as an example is a great way of explaining colour placement to clients.”

One of the most common hair concerns Headmasters’ Siobhan hears from clients is that their hair is lacking in volume. The normal go-to solution would be to change their haircut or styling product. “Now with the power of contouring with hair colour, just like you would with make-up, you can give the illusion of structure and form,” she says. “With clever light and shadow colour placement you can make it appear hair has more volume.”

“Wording and the correct terminology is key in order to sell our services as effectively as possible,” agrees Katie Allan, creative manager at Charles Worthington Salons. “Being able to offer our clients the latest techniques and services is crucial in maintaining our reputation, as well as generating positive PR stories and increasing client bookings.”

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Eclipting from Aveda, hair colour by Ian Michael Black

L’Oréal Professionnel Nu Waves

Headmasters

Kim Kardashian illustrates contouring on Instagram

Ashley Gamble

A CLASS IN CONTOURING L’ORÉAL PROFESSIONNEL COLOUR CONSULTATION: CONTOURING & PLACEMENT

This will help guide you to offer bespoke colour services, via a thorough consultation. Then you can choose formulations to provide a personalised service.

BOOK IT! 0800 028 3448

REDKEN

Color Contour in partnership with NYX Professional Make-up Redken Artist Paul Watts helps you discover the skill in hair colour contouring and placement to give the ultimate in #NoFilter colour.

BOOK IT! 0800 028 3448

TIGI COLOUR CONSULTATION 2.0

This course includes a look at the influence of make-up and cosmetic trends in developing new colour techniques.

BOOK IT! 020 7228 5999

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CONTOURING This is a clever way to help make your client’s face appear more defined and features more accentuated, as illustrated by Kim K (pictured above).

“Contouring can be translated onto hair easily, it follows similar lines, using colour to draw attention to certain areas of the hair,” says Bloggs Salon’s Joe Hemmings. “Using light and dark tones in the right places can really change the shape of someone’s face and in this way the same principles apply to hair as you would with make-up.”

“We’ve been using the contouring technique for a long time, in fact we used to call it face mapping,” says John Spanton, technical education director and Art Team member at Trevor Sorbie.

Because it’s a bespoke colouring service, literally designed to suit your client’s unique facial structure, features and skin tone, it’s a service that is relevant to every colour client.

“The popularity of make-up contouring has made it of interest to a lot of our clients,” says Laura Leigh of Laura Leigh Hair & Beauty.

“The vast majority have heard of it, but we regularly have clients asking exactly what hair contouring involves.

It’s become a staple part of colour

consultations, and we also sent out a dedicated newsletter explaining the technique to our clients.”

It’s a great opportunity to get creative with service labels. Ian Michael Black, Aveda’s global artistic director for hair colour, created Eclipting to create subtle shading placed under a fringe and at times around the face to gently contour the guest’s natural and individual beauty. Fie Karayannis, senior colourist at Jo Hansford, has helped create Contourage, a bespoke colouring method that uses light and dark tones to sculpt the face. “We use a combination of highlighting and balayage with lighter placement of colour around the parts of the face that naturally reflect light such as your cheekbones.”

STROBING Similar to contouring, strobing highlights where the light would naturally hit the face. This means you can accentuate a client’s best features, and complement those they’re less keen on with contrasting colours, all with a shimmery, light-catching halo.

“Strobing works alongside contouring, we would mainly offer it for more of the natural look,” says Ashley Gamble, who has a salon in Shropshire.

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BLUSH Most often in pink and peach, blush is used to create a radiant glow, while also amplifying your facial structure or even correcting your face shape.

“Rose Blush, one of the looks we created on the Sckwarzkopf Professional BlondMe shoot, uses exactly the terminology of make-up.

Clients will see in their mind’s eye the sort of colour and it gives a sense of enhancing and subtlety,” says Tim Scott-Wright from The Hair Surgery. In the new BlondMe range are four Instant Blush Blonde Beautifiers. Like a blush

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L’Oréal Professionnel Foilyage L’Oréal Professionnel Foilyage

Not Another Salon

This is the anti-contouring beauty trend, a look that whispers: “I’ve spent two minutes getting ready, life’s more important!” But in reality has taken an age to perfect that natural finish.

Well, for hair, it’s all about the nude beige, strongly inspired by the invisible make-up trend. According to L’Oréal Professionnel, this shade is midway between ashy blonde and platinum blonde, offers subtle highlights and super-shiny results. Nude blonde is an easy look for clients to wear, leaving their hair with an effortless glow.

Not Another Salon

Rose Blush from Schwarzkopf Professional BlondMe

THE ‘NO MAKE-UP’ MAKE-UP

powder, the Foilyage technique from L’Oréal Professionnel lights up the face, and is inspired by make-up layering.

It enhances shine without the need for any radical transformation. “With pinker tones becoming the new ‘neutrals’, no one is being stared at in the street for these looks anymore. What is ‘the norm’ has shifted,” says Sophia Hilton of Most Wanted Best Salon Experience winner, Not Another Salon.

Warren Boodaghians, TIGI’s global technical director, agrees: “Pastels have become classic, no longer a micro-trend, but the concept of utilising the tones found in blushers is a fast-growing trend. ‘Blorange’ is one of the colour effects we used in our 2017 collection.”

Headmasters salon group has launched a colour wash palette to cater for this – the Red Head Menu, which contains tones of Rose Gold, Burnt Coral and Dusky Fuchsia, which clients can pick and choose to finish off their already contoured and coloured hair.

SMOKEY EYE Take a look at colour menus in the savviest of salons, and you’ll increasingly see the word smudge in usage. It’s this idea of blending colours to avoid harsh lines (and root regrowth)

TRICKS OF THE (MAKE-UP) TRADE To enhance eyes… create the darkest colour shades on the under layers of a fringe. This helps make the line look stronger just above the eyes, which in turn brings them out.

To enhance cheekbones… extend the colour with sectioning so the darker shades sit down near the top of the cheekbone.

To bring wide eyes closer together… colour should be extended down the sides, so darker shades sit at eye level.

To elongate a round face… lighten the top of the hair and the ends using a freehand technique. To shadow the sides of the face, use a darker shade to add depth.

To soften a triangular face… darken the top of the head and crown areas are darkened with a global colour and apply lighter pieces through the mid-lengths and ends to lighten under the jawline.

To widen facial features… keep the roots and the underneath of the hair dark to create shadow at the top of the head and around the jawline.

Apply a single highlight around the face to frame it and weave lighter pieces in front of the ears.

Sources: Aveda and L’Oréal Professionnel

that’s really catching on with clients.

“A smokey eye in our words would be a root smudge,” smiles Ashley Gamble.

“It can be noticeable or very subtle. It can give you the rock chick look or you can use more natural colours to get a Jennifer Aniston look.”

“The root stretching technique works on a tonal colour basis like a smokey eye in make-up, with a darker root blending out into lighter mid length and ends,” adds Trevor Sorbie’s John Spanton.

“The key to root stretching is how you position yourself – work on the opposite side of the client’s head to where you are stretching the root.”

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MAKE IT HAPPEN THE COTERIE

This exclusive, membersonly networking club offers a unique opportunity to mix with your peers and hear from the biggest names in hairdressing and fashion.

WHEN Minimum four events a year WHERE London with national pop-ups CONTACT creativeheadmag. com/events/the-coterie

PAUL MITCHELL COLOR OUTSIDE THE LINES/ GLOBAL GATHERING For the global colour competition from Paul Mitchell, check out the moodboard for inspiration – then make the 15 March deadline for entries. The

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prize includes taking part in a Paul Mitchell photo shoot and a trip to the Global Gathering in Sardinia.

WHEN Winners announced 17 April / Global Gathering 4 to 6 June WHERE Sardinia CONTACT 0845 659 0011

L’ORÉAL COLOUR TROPHY

Unleash the star in you with this iconic colour competition! The Backstage Live finals are across nine regional locations, before the party climaxes at Battersea Evolution on 5 June!

WHEN Backstage Live Tour is 9 to 26 April WHERE Nationwide CONTACT 020 8762 4555

REVLON PROFESSIONAL STYLE MASTERS

At the global final of the Style Masters contest – based on a one cut, three looks concept – you’ll see incredible shows from Revlon Professional artists and American Crew, alongside the grooming brand’s All Star Challenge competition.

WHEN 8 May WHERE Brussels CONTACT stylemasters.com

SCHWARZKOPF PROFESSIONAL ESSENTIAL LOOKS

Tyler Johnston and Lesley Jennison present this year’s Essential Looks, alongside appearances from Hooker &

Young, Kim Vo and X-Presion.

WHEN 14 May WHERE The Troxy, London CONTACT schwarzkopfprofessional.co.uk

ICONS: AN EXCLUSIVE VIEW FEATURING THE TRENDVISION AWARD 2017 REGIONAL HEATS

With new Male Grooming and Runway categories this year joining Color Vision and Creative Vision, entrants share their interpretation of 2017’s trends while D&J Ambrose and HOB Academy are among those revealing stage shows. The TrendVision Award entry deadline is noon 24 March (you’ll need to upload online),

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while the UK & Ireland Final is 5 September at The Roundhouse in London. The big winners will compete in London come October.

WHEN 8 to 15 May WHERE Edinburgh, London, Manchester, Nottingham CONTACT wella.co.uk/ trendvision

AVEDA GLOBAL FASHIONISTA

This competition invites Aveda artists to create a total look that showcases their artistry. Entries due by 1 June.

WHEN Winners will be notified by 14 July WHERE Regional and global winners announced at Styled

by Aveda in Minneapolis, Minnesota on 24 September.

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CONTACT Ailsa Berry, aberry@aveda.co.uk

GOLDWELL COLOR ZOOM 17 SUMMER PARTY The trend is IN.FLUX, the deadline for entries is 31 May, and the UK winners will be revealed in true Goldwell style in July. They go on to compete globally in Barcelona in October at Global Zoom.

WHEN 30 July WHERE London CONTACT colorzoom.com

MOST WANTED AND THE IT LIST

The crème de la crème of hairdressing will be competing for the hottest trophies in town. Keep an

eye on the Colour Expert category – who will be wearing the colour crown for 2017?

WHEN 4 September WHERE London CONTACT creativeheadmag. com/mostwanted

THE ALTERNATIVE HAIR SHOW Celebrating its 35th anniversary, the show’s theme this year is Utopia and will reveal the winners of the Visionary Awards.

WHEN 15 October WHERE London CONTACT info@ alternativehair.org

GET YOUR MOST R WANTED COLOU ENTRY EXPERT AWARD ISIT IN BY 15 MAY. V MAG.COM/ CREATIVEHEAD MOSTWANTED

Hair by Rush at the L’Oreal Colour Trophy Grand Final, 2016

DREAMS CAN COME TRUE – DISCOVER WHERE TO TAKE THOSE FIRST STEPS

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IN THE

ZONE

HAVE YOUR TINT BRUSHES SET TO STUN! HERE’S OUR EDIT OF SOME OF THE TOP COLOUR COURSES THIS SEASON

AFFINAGE

COLOUR MASTER

This new programme will take place over four months in bite-sized modules, covering fundamentals of colour, psychology, colour correction and getting creative, with a workshop from global ambassador, Tracey Devine-Smith.

WHEN AND WHERE From 11 September, Romsey BOOK 01794 527111

AVEDA

KINETIC COLOR Discover the insider tips for pushing tones to the extreme, so your vivid colour combinations look gorgeous.

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WHEN AND WHERE 19 September, London BOOK 0370 428 6382

FUDGE PROFESSIONAL

FUDGE HEADPAINT COLOUR ESSENTIALS You’ll get a thorough understanding of the Fudge colour portfolio, including the colour wheel, catalyst choice and colour correction.

WHEN AND WHERE 7 March to 26 September, various locations BOOK alanhoward.co.uk

GOLDWELL

COLOR LAB Learn to express your vision with personalised colour and

formula concepts, applying your signature to what you create.

WHEN AND WHERE 26 April, 21 June, 16 August, London BOOK 020 3540 1200

JOICO

SALON I-DEAS 3 Get inspired by learning three commercial looks from the Joico artistic team, arming you with wearable styles and colour finishes clients will love.

WHEN AND WHERE 22 May Stockport, 12 June Stoke on Trent, 10 July Leeds BOOK alanhoward.co.uk

L’ORÉAL PROFESSIONNEL CREATIVE COLOUR

With Most Wanted Best Salon Experience award winner Sophia Hilton from Not Another Salon, learn how to get all those shades that aren’t on the colour chart!

WHEN AND WHERE 21 March, London BOOK 0800 028 3448

MILK_SHAKE Enjoy experimentation with milk_shake’s Direct Colour, while discovering how to get the best results and how it can boost your business.

WHEN AND WHERE 15 May, Lee-On-Solent BOOK 01392 365177

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BLONDE AMBITION Explore the chemistry of lightening for beautiful, expensive-looking blondes.

WHEN AND WHERE 4 July, Cardiff, Gateshead, Liverpool, Peterborough, Wimbledon BOOK bookings@salonsuccess.co.uk

SCHWARZKOPF PROFESSIONAL

MASTER OF BLONDE BOOTCAMP The four-day intensive course reveals the secrets behind truly iconic blondes.

WHEN AND WHERE 3 to 4 April and 12 June

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London and Manchester, 5 to 6 June and 14 August Glasgow BOOK 01442 2788000

TIGI

CREATIVE CONSULTATION 2.0 This course helps you look at colour in many ways, such as through fashion tribes, for a highly personal consultation.

WHEN AND WHERE 22 to 23 March London BOOK 020 7228 5999

TONI&GUY

CREATIVE CUT AND COLOUR Created to address new fashion trends in hair, the

course is the perfect vehicle for picking up techniques, taught by the International Artistic Team.

WHEN AND WHERE Various dates, London and Manchester BOOK 020 7836 0606 London, 0161 832 8282 Manchester

WELLA PROFESSIONALS

CREATIVE TECHNIQUES Discover the latest trends and take home the freshest methods to help you increase your array of colour services.

WHEN AND WHERE 24 April Manchester and 20 June London BOOK 020 3650 4700 London, 0161 834 2645 Manchester

SASSOON ACADEMY The iconic hairdressing institution has released DVDs for both its Academy and Salon collections. The stepby-steps will also be available to stream at sassoon-academy.com.

TO ORDER: mailorder@ vidalsassoon.co.uk

Sassoon Academy

PAUL MITCHELL

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CHEEKS

Victoria Beckham, image courtesy of ghd

We’re not just daring to bare this summer, but faces are going to be fresher than ever before. Nudelooking, healthy, glowing skin and neutral tones all take centre stage. To get that barefaced glow, give skin the appearance of sheen with High Definition’s Illuminator on top of foundation or tinted moisturiser.

Topshop Unique, image courtesy of L’Oréal Professionnel

SKIN

Bright flashes of colour are popping up all over – in clothes, hair and now make-up. For cheeks, think ’80s power pinks for a youthful flush of colour. New CID Cosmetics i-blossom in petal houses a pigmented blush that can be swept on when you’re on the move using its sponge applicator.

Beauty notes

son make-up and nail shades this sea Get the lowdown on the standout

NAILS

What did Mary Katrantzou (pictured above), Roksanda, Simone Rocha and Kenzo shows all have in common? Red lippy! Bright, bold and beautiful, red lipstick is back this season where it shines from faces stripped of anything else. Help clients get the look with High Definition’s Lipgloss in Punch, which keeps lips looking plumped.

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GELLUX What a Pic ture GELLUX Wild Mink

LIPS

There’s a conflict of colour for S/S17, according to Rachel Gribble, Salon System nail expert. “Electric bright colours and moody metallics are both very much in,” says Rachel. “Negative space will be extremely popular, which helps break up electric pops of colour.

Whether it’s negative space geometric designs or ombre effect gradients with chromes and powdery greys.”

EYES

While skin is going au naturel, eyes take a turn for the dramatic with the ‘grunge luxe’ look (glunge?) set to be huge this season. To achieve the smudgy eye effect, opt for i-smoulder in charcoal by New CID Cosmetics. The dualended shimmering eyeshadow and eyeliner make it easy to create smudgy shades. Or High Definition’s black Kajal, with its chunky, crayonlike applicator, creates thick, dense lines and is soft enough to smudge easily.

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