Creative HEAD February 2013

FEBRUARY 2013

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head C R E AT I V E H E A D February 2013

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Hair by Matrix Destination.Fame 2012 winners Raymond Bottone, Ashleigh Hodges and Georgina Mucklin, with mentors Paul Falltrick, Hooker & Young and Jamie Stevens, using Matrix products. Hair colour by Donna Paterson, Lee Pearce, Nicola Chamberlain and Laura Carroll, using Matrix COLORINSIDER, SOCOLOR.beauty, Color Sync, Light Master and Colorgraphics2. Make-up and nails by Tricia Woolston, assisted by Nadia Altinbas, Georgia Brafield, Sally Bahri and Nicola Springall, using Suqqu and Essie. Fashion by Lucy Long. Photography by Jon Baker, assisted by Niko Avelardi.

Playful

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Creative HEAD Promotion Promotion

Raymond Bottone

STRIKE A POSE

Ashleigh Hodges

Georgina Mucklin

IMAGINE ALL YOU CAN BE... THE MANTRA FOR HAIR PRODUCT INNOVATOR, MATRIX, MAKING THE BRAND AN EASY CHOICE FOR CREATIVE HEAD TO COLLABORATE WITH ON THIS MONTH’S EXCLUSIVE COVER COLLECTION. BURSTING WITH PERSONALITY, THE SPIRITED IMAGES CHAMPION STYLE AND SELF-EXPRESSION, BUT BEHIND THE ENCHANTING COLLECTION IS A BEAUTIFUL BLEND OF BOMBSHELL BLONDES AND A CROP OF NEW TALENT, INCLUDING THREE HAIRDRESSERS READY TO GET NOTICED. HERE’S THE FULL STORY… REPORTAGE PHOTOGRAPHY BY JODIE HERBAGE

THE FAME GAME Last June, three ambitious young hairdressers were named the winners of Destination.Fame – a national, annual competition run

by Matrix that searches for talented stylists who can showcase their skill, creativity and bold attitude in a single image, and later in front of a panel of expert judges. Raymond Bottone, Ashleigh Hodges and Georgina Mucklin scooped the trophies, and by July the triumphant trio was embarking on a career-enhancing 12-month schedule packed with stage and session experiences, tickets to overseas events and priceless PR and marketing opportunities – all courtesy of Matrix.

But it didn’t stop there. By September, plans were in full swing for a special photographic project – Creative HEAD’s February cover collection, showcasing unique style and the versatility of Matrix Blondes! Joining an exceptional team of creatives and mentored by some of the UK and Ireland’s hottest hair talent, Raymond, Ashleigh and Georgina are ready for action…

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IDEAS FACTORY

a multitude of blonde On a rainy Sunday in November a team of colourists got to work creating and Georgina – coupled Ashleigh d, Raymon stylists tones on the six models cast for the project, while the two-day shoot. for prepared – Stevens Jamie and Young & with mentors Paul Falltrick, Hooker flooded the ideas! in and es magazin the came out each, create to looks four and Assigned two briefs ed. determin Moodboards helped to capture them and 12 incredible styles were

TWO MINUTES WITH

GEORGINA MUCKLIN Nominated for many young talent trophies and a double award-winner at her salon’s in-house awards, 23-year-old Georgina, a stylist at Hooker & Young’s Winyard location, has been giving her all to hairdressing for seven years. As a Destination.Fame winner, she’s been touring the UK and Ireland assisting the Matrix Artistic Team, and feels prouder than ever to be a hairdresser

Hooker & Young CREATIVE HEAD / MATRIX STYLING BRIEF PASTELS AND METALLICS Working with a range of pastel colours, silver and gold metallics and all textures from leather and perspex to latex and chiffon, faux furs and sequins. Each character will be styled uniquely to suit their theme but within this colour and texture range to keep all cohesive.

STYLING NOTES

PUSHING BOUNDARIES “I like things that some people might find ugly. Hair and images that are edgy, push boundaries and are not necessarily commercial.”

Playful 60s, coquettish wth a nod to baroque Edgy Sexy, distressed, armourlike Famous opulent, sexy, glamourous Fashion Stylish, layered and a little eccentric

I’LL HAVE WHAT SHE’S HAVING I “I saw a video about Destination.Fame at a Matrix Live roadshow and thought to myself ‘I want that!’. It’s amazing – not only do you have the prestige of winning, you get a year of fame with the Artistic Team.”

Chic Strong, tailored, minimal and feminine Iconic One surreal art/fashion piece but styled to look cool and uncontrived.

Paul Falltrick

LIGHTS, CAMERA… “The highlight of my career to date was this shoot! I loved coming up with the hair ideas with my mentor, Jamie Stevens, and it was such a a buzz putting them into action. It was my first ever photoshoot so I was looks.” our about dent confi felt I but little nervous MY MENTOR “Jamie (pictured with Georgina) was amazing – I could not have asked for a better support. He gave me great tips and encouraged me to take control when shooting.”

MOVING ON UP “My year with Destination.Fame has fueled my passion for hairdressing and my desire to succeed. My next goal is to enter the Most Wanted and It List awards.”

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Jamie Stevens

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Creative Head Promotion Promotion

two minutes with

Ashleigh Hodges Hair Life’s busy for 22-year-old Ashleigh, creative director of family-run Flame of winner crowned been she’s year, past the Studios in Towcester. During a 2012 Destination.Fame, worked at hair shows in South Africa and California as List It HEAD’s FAME Team member, and reached the final of Creative Magic moments me “So far I’ve had an awesome time as a Destination.Fame winner – it’s given getting definitely was cake and my salon fantastic media exposure. The icing on the to work with Creative HEAD and Hooker & Young on this very cool shoot!”

She shoots, she scores e’s “I loved working on a collection that was more editorial, and seeing everyon a with only work apher photogr our interpretations. It was really cool to watch before.” that seen single camera – I’ve not My mentors tips “Hooker & Young (pictured with Ashleigh) were awesome. I learned extra tweak, small a with level next the to them take to how and on polishing my styles career.” my progress to how on advice brilliant some received and I Because the lady loves… eye. I “Everything! Everywhere I go I take photos of anything that catches my ly.” constant bloggers and s designer follow I geek; network social a am also

t e ki nd o bl l ia nt se Es ts duc pro Even seasoned stylists need star to help them work their magic...

EMILY’S BLONDE Matrix Color Sync 6A, 8P, 10P and SPV, and Colorgraphics2 Lightening Powder, Promoter 22 and Blueberry Pigment

For the blow-dry Matrix Design Pulse Thermo Glide 

For body Matrix Design Pulse Go Big Mousse 



Sandra’s blonde Matrix COLORINSIDER 7NW and Clear

For hold Matrix Design Pulse Zoom Force

For control Matrix Design Pulse Loosely Defined 





Beth’s blonde Matrix Color Sync 6WN, 7WN and Copper Booster, and Colorgraphics2 Lightening Powder, Promoter 8 and Mocha Pigment

What lies ahead? at “I’ll be on tour with Destination.Fame in the spring and I’ll be looking .” forward myself push to ng continui and tions competi more entering

two minutes with

Raymond Bottone Raymond has managed London’s hip barbershop, Murdoch, launched his own business in Brentwood and ran a pop-up salon in Ozwald Boateng’s shop on Savile Row. And all before he turned 25!

Star turn “I hadn’t won anything before, so it was a massive buzz to win Destination.Fam e.

There were so many people in the room that I thought were more worthy than me, but the judges appreciated me and my style, which was fantastic.”

For texture Matrix Design Pulse Get Action Spray Wax 



For brilliance Matrix Design Pulse Mix In Shine 

Egle’s blonde Matrix Light Master, and COLORINSIDER 10GV, 10V and Clear

For shine Matrix Design Pulse Surround Shine

For volume Matrix Design Pulse Mega Dust 





MarI’s blonde Matrix SOCOLOR.beauty UL VV and UL NV+, and Colorgraphics2 Lightening Powder, Promoter 8 and Mocha Pigment

Dedicated follower of fashion “I love fashion – it’s the reason I ended up at Boateng; during the time I was there I was recommending suits and colours for the team – I have a genuine passion for it.”

Eyes wide open “The Creative HEAD shoot was an absolutely brilliant experience! Meeting new people was the best bit. Witnessing a professional shoot has opened up my eyes.”

My mentor “I learnt a lot from Paul Falltrick (pictured with Raymond). He gave me business and PR advice and showed me new techniques. As soon as we starting talking we knew we were on the same path, we connected.”

Next up “I’ve picked up so much advice and met so many people. I’m energised, raring to get back to work and looking forward to integrating the many things I’ve learnt, not just creatively but in business, too.”

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For strong hold Matrix Vavoom Freezing Spray

For definition Matrix Design Pulse Play Back 





Emma’s blonde Matrix SOCOLOR.beauty UL IA, 10P, Colorgraphics2 Lightening Powder, Promoter 22 and Blueberry Pigment

For contrOL Matrix Design Pulse Rock Solid

For firm hold Matrix Design Pulse Hair Lock

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Creative HEAD Promotion Promotion

LOVE THAT TEAM SPIRIT And so to shoot! Pull together a team as dedicated, inspired and enthusia stic as this one, and you can hope for great results. As everybody got to work – moving from blow-dry ing to body-buffing and models waltzing in and out of wardrobe – the looks began to emerge and it was clear we were watching something extraordinary take shape. Sure enough, as the photogr apher hit the button, the magic happened. Personalities shone on-set and as each brief was met, a cover was born.

RE ESSERS IN THE UK AND IRELAND. FOR MO RDR HAI ALL TO N OPE IS AND RCH MA 1 DESTINATION.FAME 2013 LAUNCHES ON 2 4060 (UK) 1800 509 472 (IRELAND).

876 020 L CAL OR UK CO. ME. NFA TIO INA VISIT WWW.DEST INFORMATION ABOUT THE COMPETITION, LIOS, VISIT WWW.MATRIXHAIRCARE.CO.UK TFO POR G LIN STY AND NDE BLO X TRI MA FOR DETAILS OF THE FULL

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EDITOR’S LETTER

February CREATIVE HEAD

98

DREAMERS ARE SOMETIMES mocked as being impractical, but they’re the very people who come up with the innovations that pave the way for a more fruitful future for us all – and never have new inventions and fresh thinking been more prevalent than today. Our industry is dominated by technological advancements and changing trends, which is why we have devoted this issue to the chief innovators among us, the ones who don’t sit back and predict the future but create it. Look out for our innovation icon throughout the magazine to discover where the future of hairdressing is heading in terms of retail, interiors, product innovation and services and turn your business into an irresistable force. Talking of innovation, creativeheadmag.com has been given a full makeover in order to bring you the most beautiful, authoritative and technically advanced hair fashion website out there. Designed to create a user experience that’s as close as possible to reading the print magazine, the site’s sleek new look and innovative, fresh features also capitalise on the timeliness and excitement of the web, allowing us to deliver up-to-the-minute coverage of industry news, backstage action and – of course! – cool people and hot parties. I believe Creative HEAD’s pioneering reputation is strengthened by this exciting new visual approach to our website, and is part of our general digital strategy to play to our core values of fashion, intelligence, style and authority across all media.

Lauren

LAUREN MARGRAVE

117

ON MY RADAR Film LES MISÉRABLES

The world’s longest-running musical is now on the silver screen, with an all-star cast including Hugh Jackman and Anne Hathaway. All together now, ‘I dreamed a dream..’

App FIELDS OF ANLABY

When it’s cold outside, nothing makes me smile more than a Sunday roast. While cooking can be a tricky task, the Fields of Anlaby butchers app and its cooking calculator makes it that little bit easier.

Book TREE HOUSES. FAIRY TALE CASTLES IN THE AIR

This fascinating book by Philip Jodido charts the history of the tree house and provides a tour of the best in the world, from luxury retreats to restaurants – who said climbing trees was just for kids?

Image (above left) by Rankin for Fudge.com look book

86

lauren@headmag.co.uk Follow @creativeheadmag on Twitter Find us on Facebook, search ‘Creative HEAD magazine’ Creative HEAD 15

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Contents

February

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Alfol

Ltd

PUBLISHING

What’s inside

21 The Timberyard, Drysdale Street, London N1 6ND

Editor

lauren Margrave Art director Alfol_Egg_stage4.indd 4

Nick Jabbal

16/9/10 12:37:12

Art

Graeme White

21 _

Chief sub editor

Adam Wood Feature writer

Beth Davie Editorial intern

AMy Wood Runway editor

Ben baldock

116 _ Subscribe now

And you’ll receive a free gift from Scrummi, worth more than £20

Classified executive

David Hammond Special projects manager

Joanna Andersen Editor in chief

_

Innovation drives this creative industry, so we thought it was about time we rounded up the best and brightest to show you how to get ahead; from the latest in product development and how to maximise on retail opportunities in the salon, to inspirational new salon concepts

Publisher

Catherine Handcock

Write to us at: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND. T: 020 7324 7540 E: enquiries@headmag.co.uk Go online to www.creativeheadmag.com find ‘Creative HEAD magazine’ on Facebook or follow us on Twitter: @creativeheadmag, @HairNewsUpdate

130 _ the last word

Anne Butterly of Easydry reveals why a culture of innovation is key to your workplace

fashion _ The wild ones 118 Grunge meets feminine beauty in this collection from Tracey Devine-Smith

122 _ concrete jungle

Take a stroll down the Bowery in this colourul take on NYC by Fabio D’Onofrio

head

Creative HEAD is published 10 times a year by ALFOL Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher.

All information correct at time of going to press. Printing by Buxton Press

FEBRUARY 2013

£4.50

Download the Creative HEAD App here:

Innovations special

84 Leaders of the pack

Amanda nottage

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

We unveil the new Business Barometer – showcasing all the key industry stats for your salon, while Fudge reveals male grooming habits, Organic Colour Systems rebrands and Salon Smart adds to its line-up Headmasters salon group takes over Battersea Evolution to create a winter wonderland

Rachael Bridge

Advertising manager

the source

47 _ Scene

Online editor

Sarah Manley

regulars

c r e a t i v e

ON the COVER Hair Matrix Destination.Fame 2012 team Make-up and nails Tricia Woolston Fashion Lucy Long Photography Jon Baker

Creative HEAD 16

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TO BECOME A STOCKIST, CONTACT US NOW ON 020 8998 9840 WWW.JENORIS.CO.UK

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Want to spend the evening with

Sam McKnight?

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N me ext e Me mb ting e

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The Coterie 7pm Wednesday, 6 March London College of Fashion Lime Grove, London

Sponsored by *Members must RSVP for guaranteed access

Have you joined? individual membership £160 per year Group membership £320 per year (three team members)

The Coterie – Creative HEAD’s networking club for hair and fashion professionals 020 7739 7789 • @TheCoterie • facebook.com/thecoterieclub

•18-19_Coterie2 3

head c r e a t i v e

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source THE

RICHARD ASHFORTH ON HIS LIGHTBULB MOMENT Page 41

John Vial at James Long for Fudge

NEWS, PRODUCTS, BUSINESS KNOW-HOW AND INTERIORS IT ALL STARTS HERE…

▼ ▼

February 2013

SURVEY REVEALS UNTAPPED POTENTIAL OF MALE MARKET a year. John Vial, creative director of Fudge, said: “Male grooming might not be the biggest market, but it’s definitely the fastest growing as it becomes much more acceptable for men to care about how they look.”

The survey also found that one third of British men cite going bald as their biggest ageing concern, beating going grey, getting a beer belly and getting wrinkles. When it comes to hair inspiration, David Beckham’s hairstyle is the look most imitated by British men, followed by musician Gary Barlow, actor Robert Pattinson and cyclist Sir Bradley Wiggins, whose fourth place may suggest sideburns are making a comeback.

John added: “Sportsmen have always JAN

been powerful when it comes to influencing the hair styles of men.

As soon as a footballer endorses a trend, it becomes more masculine and acceptable.” More men are also becoming aware of the type of products available for hair, with a quarter of British males admitting to secretly using their partner’s styling products and 10 per cent using their partner’s hairdryer or straighteners. Fudge was the official hair partner for London Collections: Men, a showcase for male fashion in London in January, and created the hair looks at Meadham Kirchhoff, Richard Nicoll, Christopher Shannon and James Long.

FEB MAR APR MAY

JUN

JUL

AUG

SEP

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THE AVERAGE BRITISH MAN will visit the salon as often as once a month, suggesting the male market has untapped potential, according to research carried out by Fudge. The hair brand’s poll also found that men from northern cities go to the salon more regularly than their southern counterparts – more than a third of Sheffield, Newcastle and Manchester male residents go for a monthly trim, compared with less than one-fifth of Brighton and Bristol-based men.

However, the largest spenders were to be found in Brighton, where male clients spend an average £200 a year on gels, waxes and serums – almost four times as much as in Portsmouth, where the average spend is just £48

Creative HEAD 21

•21-26_Source NewsAW.indd 1

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source THE

RICHARD ASHFORTH ON HIS LIGHTBULB MOMENT Page 41

John Vial at James Long for Fudge

NEWS, PRODUCTS, BUSINESS KNOW-HOW AND INTERIORS IT ALL STARTS HERE…

▼ ▼

February 2013

SURVEY REVEALS UNTAPPED POTENTIAL OF MALE MARKET a year. John Vial, creative director of Fudge, said: “Male grooming might not be the biggest market, but it’s definitely the fastest growing as it becomes much more acceptable for men to care about how they look.”

The survey also found that one third of British men cite going bald as their biggest ageing concern, beating going grey, getting a beer belly and getting wrinkles. When it comes to hair inspiration, David Beckham’s hairstyle is the look most imitated by British men, followed by musician Gary Barlow, actor Robert Pattinson and cyclist Sir Bradley Wiggins, whose fourth place may suggest sideburns are making a comeback.

John added: “Sportsmen have always JAN

been powerful when it comes to influencing the hair styles of men.

As soon as a footballer endorses a trend, it becomes more masculine and acceptable.” More men are also becoming aware of the type of products available for hair, with a quarter of British males admitting to secretly using their partner’s styling products and 10 per cent using their partner’s hairdryer or straighteners. Fudge was the official hair partner for London Collections: Men, a showcase for male fashion in London in January, and created the hair looks at Meadham Kirchhoff, Richard Nicoll, Christopher Shannon and James Long.

FEB MAR APR MAY

JUN

JUL

AUG

SEP

OCT NOV DEC

▼ ▼

THE AVERAGE BRITISH MAN will visit the salon as often as once a month, suggesting the male market has untapped potential, according to research carried out by Fudge. The hair brand’s poll also found that men from northern cities go to the salon more regularly than their southern counterparts – more than a third of Sheffield, Newcastle and Manchester male residents go for a monthly trim, compared with less than one-fifth of Brighton and Bristol-based men.

However, the largest spenders were to be found in Brighton, where male clients spend an average £200 a year on gels, waxes and serums – almost four times as much as in Portsmouth, where the average spend is just £48

Creative HEAD 21

•21-26_Source NewsAW.indd 1

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Michael Quinn (centre) with team

NEWS FEBRUARY

Quinn is first Northern Ireland Joico educator

Organic Colour Systems gets a rebrand

Organic Colour Systems has dropped its OCS and Herb UK monikers as part of a rebrand for 2013, Creative HEAD can exclusively reveal. The refresh of the brand is beginning with the launch of a new website, organiccoloursystems.com, where hairdressers can see the latest news, trends, products and techniques. Following this, an updated logo and new packaging will be revealed in April. Raoul Perfitt, managing director of Organic Colour Systems, said: “Organic Colour Systems has been the leading brand for naturally healthy hair for more than 20 years, and our new branding puts this message at the forefront. “The logo is changing from orange to green to reflect our ingredients and values, while our website will become a hub for stylists to learn about our products and techniques. Our salons tell us more and more how savvy clients are and how knowledgeable they are about what’s in their products – they want a professional product that really works, without compromising on ingredients.” Organic Colour Systems also plans to offer more support to salons, with perks such as regional training facilities.

Students in Brazil

India and Jason Miller

Michael Quinn has been appointed the first educator for Joico in Northern Ireland.Owner of Michael Quinn Hairdressing in Belfast, Michael will deliver training seminars to salon students, with the aim of developing Joico stylists and colourists. Quinn has a strong history in the hair industry, having worked previously trained with the International Style Team at Vidal Sassoon.

He said: “This enhances the opportunity for training locally. Students previously would have had to travel to Dublin or Athlone – a local academy makes education much more accessible.”

exclusive

Wella Professionals and Unicef make waves

The Charlie Miller Artistic Team has presented a Voices for L’Oréal Professionnel evening at the Charlie Miller Academy in Edinburgh. The event, which showcased the latest avant-garde trends from L’Oréal Professionnel, was attended by 70 hairdressers from salons across Scotland.

The Artistic Team, headed by Jason and India Miller, focused on bleach blondes with pastel tones and a combination of artistic haircuts and avant-garde ideas. Jason Miller said: “Our emphasis was to share as many ideas as possible. It was a pleasure to share with so many other hairdressers from across Scotland that we admire.”

JAN

feb mar apr may

jun

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aUG

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OCT nov dec

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Charlie Miller Artistic Team hosts Voices event

hairdressers from the UK and Ireland now have the chance to join the Making Waves charity, created by Wella Professionals and Unicef. This year, the fundraising programme has been opened up to stylists from the UK and Ireland, and aims to transform the lives of vulnerable young people in emerging countries through hairdressing education and life skills. As part of the initiative, two hairdressers will be selected to join a mentoring trip to Brazil in September. To date, the programme has raised more than £680,000 to help vulnerable young people in Recife and Belém in Brazil, to develop hairdressing skills and give them more opportunities in life. Daniel Minney, managing director of Wella UK and Ireland, said: “We hope this is the first of many waves that Wella, Unicef and the hairdressing community in the UK and Ireland can make in improving lives.” To apply, speak to your Wella account manager. Application entries close on 15 March.

Creative Head 23

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▼ ▼

Jamie Harrison of MHD

the latest news from the industry

City & Guilds backs MyHairdressers’ education packs valuable tool for those entering the field.” Mark Butcher, chief executive of MHD, said: “We are delighted to receive support from City & Guilds. This endorsement recognises the hard work and viability of the MHD Student Support Pack.” The MHD support pack features all the material a student needs to complete the S/NVQ Level 2 hairdressing course. City & Guilds provides qualifications delivered in more than 10,000 training centres across the world.

Salons Direct takes home social media prize Professional hair and beauty product stockist Salons Direct has won Best Social Media Campaign in the Business to Business Sector at the 2012 Social Buzz Awards, for the second year running. Danielle Jones, marketing director for Salons Direct, said: “We have invested a great deal of time and energy into our campaign and to win is a testament to our hard work.” The Social Buzz Awards celebrate the best of social media communications in the UK and is attended by many high-profile digital agencies and companies, including O2, Paddy Power and Samsung.

A difficult economic backdrop has not prevented budding entrepreneurs from launching salons and having confidence in the industry, according to the Habia Employer Skills Survey. The report revealed more than a third of salons in the UK are two years old or less, suggesting that uncertain economic times have not deterred aspiring entrepreneurs. However, the five-yearly report from the governmentappointed skills body found investment in training has decreased, with just 43 per cent of businesses having a training budget.

Rob Young, managing director of Habia, said this drop in investment was due to a reliance on government-funded training, free education from suppliers and pressures on turnover, which was down for 44 per cent of respondents. He said: “The reduction in training spending is concerning because it is not just about the new recruits entering the industry, it is about ensuring existing employees have the skills to meet demand.”

Gordon Milton with daughter Lauren

Uncertain economy is no barrier to industry go-getters The Salons Direct team

India and Charlie Miller

The City & Guilds organisation has endorsed MyHairdressers.com (MHD) online support packs for S/NVQ Level 2 hairdressing students. Diane Mitchell, portfolio manager for City & Guilds, said: “We are passionate about developing qualifications that meet the needs of today’s workplace. The MHD Student Support Pack is a unique online training resource and we are delighted to endorse this product. We believe it will be a

Élan Hair Design wins Sustainable award Scottish salon Élan Hair Design has been named Sustainable Business of the Year at the 2012 Chamber Awards. Judges at the ceremony, which took place at London’s Guildhall, were impressed with the way the Inverurie business had instilled a culture of sustainability and implemented green initiatives.

Gordon Milton, co-owner of Élan Hair Design, said: “It shows what can be achieved if you put your mind to it.”

Creative Head 24

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Supercharged curls in just one touch To become a stockist: call 0844 844 0944 or 01890 812 022 (from Ireland) www.bedhead.com @TIGIcreatives

Gomez Styling Ad 230x300mm.indd 1

/TIGIprofessional

19/12/2012 15:50

▼ ▼

the latest news from the industry

This year’s Clipso winners

My month ahead

What does February have in store for…

James Davis

Clipso celebrates in-house talent Sara Stockley from Clipso St Albans has scooped the Young Superstar Overall Award at the 2012 Clipso Young Superstars Awards, winning a place on a fashion course at Central Saint Martins. Other winners at the in-house awards include Carina Archer from Clipso Hemel Hempstead, who won the Best Mood Board Award and was awarded a place on a Richard Ward Fashion Interpretation Course with L’Oréal Professionnel; and Bethany Hunt from Clipso Watford, who took home the First Year Award. Each winner was also presented with a certificate and £150-worth of gift vouchers.

Wyndham Hair reveals new branding

Nick Irwin at Osman, courtesy of TIGI

Hornchurch salon Wyndham Hair has given its 30-year-old brand a redesign, with a new name and signage.

Previously known as John Wyndham Haircare, current owners Johnpaul and Jane Wyndham believed it was time for a refresh, changing the name to Wyndham Hair. Johnpaul said: “We wanted the new branding to appear modern and fresh but still appealing and welcoming.” The new logo appears on the salon’s website, Twitter and Facebook pages, and has received approval from Johnpaul’s father, John Wyndham MBE, salon founder.

Clay Salon & Spa, Oxshott It’s going to be strange as it’s the first month that I don’t have a column. I have decided to come off the shop floor to focus entirely on the growth of the business. Clay has reached full capacity and we have redesigned the salon to accommodate three more styling stations, so some of the month will be taken up with the finishing touches of the redesign.

In addition, I have created a hair perfume, Herra, which launches internationally this month.

Ian Davies

Ocean Hairdressing, Cardiff We are moving salons in March, so we are putting the finishing touches to our new Roath salon in Cardiff, as well as training for a charity event, the St David’s Day Run, which is a 10km run taking place on 1 March. We are all on a training programme led by team member Ashton Edward-Triggs to get us all in shape for the big day, and we are raising funds for the Help a South Wales Child charity.

Ryan Nicoletti-Dowd

If you only do one thing this month...

Head to Somerset House for London Fashion Week A/W13.

Taking place on 15 to 19 February, the British Fashion Council is sure to make this season unforgettable as more and more designers choose to showcase their collections in the capital. Designers hitting the catwalk so far include Tom Ford, Osman, Mulberry, Mary Katrantzou and Creative HEAD favourite, House of Holland. Be sure to check out creativeheadmag.com as we report from the fashion front line.

Wigg Hairdressing, Henley-on-Thames This February, I’m focusing on raising my profile in both the UK and Europe. As a member of the 10-strong Joico European Design Team, I’m preparing for two education seminars in Estonia and Iceland, with both focusing on creating trends that are influenced

by London culture, using the relaunched Joico product and colour ranges. I’m also just starting on a plan to extend my salon as business is truly booming.

Creative Head 26

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Supercharged straight with 98% humidity resistance To become a stockist: call 0844 844 0944 or 01890 812 022 (from Ireland) www.bedhead.com @TIGIcreatives

Gomez Styling Ad 230x300mm.indd 2

/TIGIprofessional

19/12/2012 15:50

LONDON FASHION WEEK COLLECTION

EDUCATION COLLECTION 12/13

360.1 TON Education Creative Head Nov/Dec Issue.indd 1

04/10/2012 20:20

ARTELIER – taking its name from the French word for ‘artist’s studio’.

ARTELIER, is an eclectic mix of inspirations from the TONI&GUY International Artistic Team, who created 10 definitive cuts and 8 colours techniques for 2012/13.

Transforming ‘ready-to-wear’ shapes into couture cuts – classic ideals are transformed with shattered perimeters, cross-referencing strength and femininity. Creating unique shapes for a strictly bespoke feel, internal layers are disconnected, loosening and releasing hair to create interesting texture and ultimate versatility for multiple ways-to-wear.

High-impact fringes are the ultimate finish to the shape, featured in a variety of lengths – from über short and progressive, to longer side sweeping feminine detail. Colour is worn as an ‘accessory’ of the cut, with a palette that ranges from expensive bespoke blondes, with a veil of Lavender, through to strong graphic colour placements of Jet Blue and Ink Violet – inspired by the graphic digital print work of designers including: Peter Pilloto and Alexander McQueen. Classic techniques are used in new, innovative ways to create a nu-wave of balayage and ombre – used to create shaded roots that stretch through to the perimeter for a multi-tonal, translucent – less obvious finish.

ARTELIER is also reflective of the brand’s synonymous relationship with fashion - as ‘Official Sponsor of London Fashion Week’ – featuring key British designers’ within the photographic collection, plus the inclusion of four exclusive translations of key runway techniques.

Produced in conjunction with L’ORÉAL Professionnel & Wella Professionals, ARTELIER embraces TONI&GUY’s philosophy of continual education and is available online at www.toniandguy.com, as well as in traditional DVD box-set format.

One step closer – to see the collection in ultimate detail, get up-close and personal with the team that created the collection at TONI&GUY’s London Academy. With five floors dedicated to educational excellence in the centre of London’s shopping district, visit www.toniandguy.com for a full course listing.

THE COLLECTION . THE DVD . THE BOOK . ONLINE

FOR COURSE INFORMATION & BOOKINGS AT ONE OF OUR 24 GLOBAL ACADEMIES VISIT OUR WEBSITE OR CONTACT : 71-75 NEW OXFORD STREET, LONDON WC1A 1DG T : +44 (0) 20 7836 0606 E : COURSES@TONIANDGUY.CO.UK WWW.TONIANDGUY.COM

360.1 TON Education Creative Head Nov/Dec Issue.indd 2

04/10/2012 20:22

▼ ▼

New products, tools and colours

want it!

Total eclipse Can you remember your salon without ghd tools to hand? Their introduction shook-up styling – and now ghd is doing it again with the eclipse. The styler features black plates with a hint of sparkle for snag-free styling and advanced ceramic heater technology for smoother, shinier results. Its gamechanging six sensors guarantee a perfect styling temperature of 185ºC. This is epic!

RRP POA CALL 0845 330 1133

www.ghdhair.com

Brush up Brighten up your salon with Denman Punk neck brushes, available in hot pink or canary yellow, with two ergonomic grips.

PRICE £5.88 (ex. VAT) Call 0800 262509

Getting steamy There’s sure to be a lot of love for Tangle Teezer’s Sweetheart compact styler, especially made for Valentine’s Day. RRP £12.25 CALL 020 7274 6128

www.denmanbrush.com

www.tangleteezer.com

The Bristle Brush Company has introduced a beautiful collection of all-natural, hand-crafted brushes.

Philip Kingsley’s Handbag Brush & Case is not only brilliant for reducing static it’s also gentle on the scalp.

RRP from £22 CALL 01932 706881

www.thebristlebrushcompany.com

RRP £9.99 CALL 020 7237 7100

www.philipkingsley.co.uk

Clients can now take L’Oréal Professionnel’s Steampod home with this new lighter and easier to use version. It comes equipped with a smaller water reservoir and has the same ergonomic plates as the professional version, as well as a water demineralisation filtration system for pure steam for smoothing from the roots to ends.

RRP £150 Call 0845 600 0122

www.lorealprofessionnel.co.uk

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NEWS FEBRUARY

Hair by Laurent Philippon for Bumble and bumble, photography by David Oldham

NATURE AT ITS BEST

BIG HITTER

Bumble and bumble has added another product to its innovative Sumo range, Semisumo – its first ever pomade. A decade after the creation of Sumowax, stylist Laurent Philippon dreamt of bringing a softer side to the Sumo family. He created a concept that was strong on shine but soft on hold, and Semisumo is the result. Part wax, part oil, it delivers definition and detail without weighing hair down.

RRP £21.50 CALL 0800 014 7424

www.bumbleandbumble.co.uk

STAND UP

Lavish your clients’ hair with U Luxury Shampoo and U Luxury Conditioner from Unite. The decadent blend of crushed pearl, Hawaiian white honey and argan oil will replenish nutrient-starved tresses and enrich all hair types with body and exquisite shine.

We’ll never underestimate the power of pistachio again thanks to Jenoris – a new line of professional haircare products based around the revolutionary concept of selected raw ingredients. The entire range is enriched with pistachio and borage oils, which provide the hair with essential Omega 3, 6 and 9 supplements, nourishing the hair while accelerating the regeneration of dry, damaged and chemically treated hair.

PRICE FROM £13.33 (EX. VAT) CALL 020 8998 9840

www.jenoris.co.uk

STRAIGHT AND NARROW

REBEL REBEL Let fine hair get as rebellious as it wants with Goldwell’s StyleSign FullRebel, combining the lightness of a fluid with the control of a paste to provide texture and structure to the finest of hair. It promises not to weigh locks down and is set to become fine hair’s best friend.

Super-powered Straighten Out from Bed Head by TIGI provides seriously straight hair for 48 hours. Thermosetting polymers work with the heat from hot irons to provide humidityproof, smooth and straight hair.

RRP £13.50 CALL 0844 844 0944

www.tigihaircare.com

RRP £12.50 CALL 01323 432100

www.goldwell.com

CURLY-WURLY

HOP TO IT

Be Curly Curl Controller from Aveda features a naturally derived formula to help clients achieve soft, touchable curls, while reducing frizz thanks to its organic babassu oil, which smoothes and elongates tight curls.

Being the kind company that it is, Paul Mitchell has released limited-edition Cruelty Free Internationalapproved Bonus Bags.

The six bags target all hair types and each contain two products.

RRP FROM £15.50 CALL 0845 659 0012

RRP £19 CALL 0870 034 2380

www.paul-mitchell.co.uk

www.aveda.co.uk

RRP FROM £13.95 CALL 0845 034 0770

www.uniteeurotherapy.com

POWER PLAY

As part of its brand reinvention, Joico has introduced a collection of hair styling products formulated with the Bio-Advanced Peptide Complex technology, as well as a special POWER series containing AquaLastik, which transforms high-performance products into a head-turning arsenal of style. Every product promises long-lasting hold, flexibility and shine, while the POWER stylers deliver powerful yet flexible hold.

RRP FROM £9.95 CALL 0845 071 2326

JAN

FEB MAR APR MAY

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AUG

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OCT NOV DEC

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www.joicoeurope.com

Creative HEAD 31

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Creative HEAD Promotion Promotion

“SINCE BEGINNING MY CAREER at the age of 16 as an apprentice at Vidal Sassoon, life has taken me on many journeys within the industry. Through hard work and dedication I was invited not only to work in London but also to travel the world doing international Fashion Weeks and editorial shoots. Eventually, at the age of 21, I was asked by Vidal to teach at the Los Angeles Academy in Santa Monica and work at the Rodeo Drive salon, where I built a strong celebrity clientele and worked with designers such as Valentino and Versace, before moving on to open five salons of my own throughout San Diego. All the while, I worked to stay true to my passion for fashion and education.

“When I created UNITE in 2004 I drew on all of my past experiences to build a brand that could fill the void that I knew was out there. We hairdressers need a brand with four strong elements: integrity in ingredients and performance; premium positioning; a fashionbased philosophy; and quality education.

“As a hairdresser and former salon owner, I understand what you want and require from a product company. When we design our programmes and products, I ensure that they not only benefit the salon and the salon owner, but also make sense and are easy to understand and implement with your staff. I believe our rewards programme for education and backwash support is the best in the industry, offering incentives to the entire team.

“UNITE shampoos and conditioners contain no sulphates, parabens, DEA, MEA or sodium chloride, and they’re gluten-free. That’s what I mean by integrity of ingredients. I’m also committed to keeping our products out of beauty supply stores and discount chain salons, and we do not allow any discount online retailers to sell our products because we want retail to continue to be a profit centre for our premium UNITE salons. The bottom line? When you turn your clients on to UNITE, those clients will be coming back to you to replenish their at-home haircare needs.

“At UNITE we offer backstage opportunities with top fashion designers around the world, such as Diane Von Furstenberg and Corrie Nielsen. We also integrate fashion into all of our educational events, including in-salon classes, our state-of-the-art Academy in San Diego, and our annual Global Session event, featuring our international artistic team. “‘Uniting the industry together to make it a better place.’ This is the axiom my team and I follow every single day. But don’t take my word for it. See for yourself!”

ANDREW DALE, FOUNDER OF UNITE

Creative HEAD 33

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11/1/13 13:06:49

United we stand

Inspired backstage and honed in the salon, UNITE has fast become one of the most sought-after and talked-about product ranges globally. Free from sulphates, parabens, gluten, sodium chloride, DEA and MEA, and non-animal tested (PETA-certified), UNITE is only found in premium, professional salons.

Daily Systems

SpecialIty

Style (Wet Hair)

Hybrid (Wet/Dry Hair)

Finish (Dry hair)

U LUXURY

Pro-System Creative Head 34

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11/1/13 13:07:26

Creative Head Promotion Promotion

“Unite is fresh, new and exciting – these products are some of the best I’ve ever worked with.

They’re great for session work, consumers love them, and the fact that Unite is a brand with a conscience is just really cool” Paul Merritt

Creative Head 63

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11/1/13 13:07:44

New York Fashion Week New York City – buzzing with press, buyers, bloggers and fashionistas as top international designers present their S/S13 collections. At the heart of the action – the UNITE team, busy backstage completing the hair looks for the Chadwick Bell Show in the Lincoln Center, Michael Bastian at Milk Studios and GANT by Michael Bastian at Industria Studios. UNITE lead stylist Paul Merritt worked closely with designers to deliver hair that completed each designer’s story. Along with Paul, UNITE artistic directors Tres Benzley, Jami Symons, Riley McLachlan and Julie MustoffaMeggitt led the teams comprised of stylists from UNITE salons across the US.

Uniting the UNITE Global Session Global Session, a trendsetting fusion of hair and fashion held in the Californian hotspot of San Diego, delivered a wealth of education and the latest breakthroughs in cut, colour and styling from UNITE’s International Senior Artistic Team led by UNITE founder, Andrew Dale. Guests immersed themselves in amazing work from a team that included a host of Brits, such as F.A.M.E. Team, David Fletcher of Urban Retreat and session artist Paul Merritt. For the salon owners in attendance, there was the industry-leading Paramount Business – a comprehensive, tried-and-tested business programme for enduring success led by Andrew Dale and Marcus Allen, salon manager of Urban Retreat in Harrods.

Creative Head 36

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11/1/13 13:08:23

Creative Head Promotion Promotion

industry

UNITE is uniting the industry to make it a better place. Want to get involved?

For more information, call 0845 034 0770 or visit www.unitehair.co.uk

•32-37_UNITE 7

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▼ ▼

of

7%

to st

Robert Miles, founder, Premier Software

Much Better

Better

same

29%

29% 10%

29%

24%

33%

50%

50 45 40 35 30 25 20 15 10 5 0

15%

81%

How was business last quarter compared to the same time last year?

8%

90%

In the current economic climate it’s crucial that salon owners of our panel use keep a close eye on all aspects of their a wholesaler, visiting business, from sales to costs to profit. on average every But the factor that will make the biggest two weeks difference is your staff.

How your team performs is key to the success of your business, and needs to be constantly monitored to make sure everyone is working effectively. We don’t mean this in a ‘Big Brother’ kind of way – we mean mentoring, advising, of our and sometimes cajoling your staff into panel think performing to the very best of their ability. wholesalers It is your role as a salon owner to should not sell provide your staff with the information they need to do this. By using an internal to the public; system such as Premier Software, you can 46 per cent show your staff on a daily – even hourly said they – basis what they have achieved in terms would not use of services and retail, and what they are achieving in terms of client retention. a wholesaler You will also be able to see what future that did business they already have within the diary and how this can be best managed.

Accurate client notes are vital for your staff to quickly check each customer’s service and retail history.

Entering good data will mean that staff are able to look back at a client’s history and recommend new products/services that may be of interest, and target specific customers with On average, te relevant offers. ca lo al salons By having a very simple and very visible set of performance criteria within your business, you’ll be surprised how easily your staff can be encouraged to et dg bu perform better and deliver more. And you’ll love the al nu an r thei difference it makes to your bottom line! ng ni ai af f tr

SEPTEMBER, OCTOBER, NOVEMBER 2012

NOV 14%

Your exclusive snapshot into UK salon performance. Look and learn!

OCT 33%

BUSINESS BAROMETER

Making your business run more effectively can be as straightforward as evaluating simple measurements each month, such as client counts and retail spend, in order to work out what you’re doing right, and what needs to improve.

Business Barometer is an exciting initiative from Creative HEAD and Premier Software that allows you to see how your business compares with other UK salons. By drawing on the experience of your industry peers, you will learn, month-by-month, how to increase your salon turnover, improve staff performance and grow not just your clientele but also the frequency of client visit. Go for it!

Sept 25%

business news, views and advice

worse

What an achievement! For the majority of salons (54 per cent) trading from September to November was resoundingly ‘up’ on 2011. This was particularly true in September, when 55 per cent of our respondents reported ‘better’ or ‘much better’ results than the previous year. “Our team has grown in the past year, so we have more staff generating revenue,” says Sara Holmes of Stuart Holmes Hair & Beauty Spa, “but we also work really hard with the staff to teach them about their earning capabilities, maximising their daily revenues and targeting and rewarding them on performance, so that has made a big difference.”

65%

of our panel hold a training session once a week

95%

of salons receive training from their product suppliers

Creative Head HEAD 38 14

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NEWS FEBRUARY

CHRISTMAS 2012 HOW WAS IT FOR YOU? Here’s how December trading shaped up for our salons

89%

Declining 5%

of salons said their December trading improved on the previous month’s figures.

However, only 38 per cent said the Christmas season was either better or much better than in 2011 – 37 per cent said it was worse

Declining 24%

Growing 29% Stable 39%

Growing 56%

Stable 47%

“Our Christmas takings were down 10 per cent, but we have more rebookings for January than last year”

Backwash treatments Retail

Colour Chemical services (eg, smoothing, perms, etc)

Beverley Bates, Ekko Hair Declining 16%

“Last Christmas was busier for us than the year before. We’ve put more effort into our website, social media and other marketing services and it’s really beginning to pay off”

Stable 27%

Declining 19%

Growing 57%

Growing 25%

Stable 56%

Linda Pepper, VIP Hair

“We noticed that clients are using their debit rather than credit cards – they’re being much more cautious” Anne Pillegi, Hairworks

“People are still nervous about committing and spending, but we keep our clients’ confidence by offering fantastic loyalty rewards and promotions. It’s all about how you treat your clients, giving them luxury and good customer care without extortionate pricing” Lauren Turner, Spirit Hair Company

A triumphant end to the year for colour and retail, with a massive 56 per cent of salons seeing an influx of colour clients, and retail figures up for 57 per cent. Backwash treatments and chemical services (such as smoothing) stabilised in the majority of salons during the same period.

“Colour is getting huge in our salon,” says Jeff Goodwin of Jeff Goodwin Hair. “Programmes like the X Factor have a huge effect, as so many of the contestants have coloured hair.” “We are focusing more on short-term fixes, such as colour refreshers and glosses,” says Grant Mulholland of McIntyres. “As a result, our colour business is growing.”

“With 84 per cent of respondents saying that retail sales were either stable or better than the same period last year, it’s a great indicator that if a salon has the correct systems in place – such as logging what clients purchase automatically – they can not only use this at the point of sale but also as a great marketing tactic when a brand brings out a new range,” says Robert Miles of Premier Software. “To be able to pull out of your system a list of clients who buy specific products and email or text them when you have a special offer on is a highly effective way to increase retail sales.”

JAN

feb mar apr may

jun

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aUG

SEP

OCT nov dec

▼ ▼

Methodolog y: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

Creative HEAD 39

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11/1/13 13:14:56

With a reputation for sourcing, supplying and delivering the highest possible quality of hair, the enviable product portfolio attracts leading names from all over the world.

When you use a Hairaisers product you know quality is never compromised.

SUPERIOR QUALITY hair extensions

Heat Resistant clip-in extensions

quick and versatile hairpieces

Luxurious High-end Fashion Wigs

For more information visit www.hairaisers.com or call 0208 965 2500

facebook.com/hairaisers.london @hairaisers

NEWS FEBRUARY

TASKFORCE

Creative director, Saco, London The biggest risk I have taken... opening a business is always a risk, but opening in 2006 in London as well as Montreal in Canada at the same time was a mammoth undertaking!

The biggest challenge in business today… is finding really good staff. It is always a monumental task to find great team members. Also, I think our industry faces huge challenges as a whole as we have saturated the market with so many salons in every town.

My lightbulb moment… was when I was a 20-year-old hairdresser – I saw the work of Tim Hartley and the Sassoon Creative Team and I knew then what I wanted to do.

I’ll never take for granted… the people I work with, the opportunities my work offers me and the tolerance my family shows.

I cope with pressure by… running, it’s the greatest stress-buster.

I knew I’d made it when… I’m still waiting for that moment.

The most important lessons I’ve learnt… are patience, discipline and professionalism.

My favourite piece of advice is… anything is possible if you work hard enough and want it badly enough.

Online booking systems have become the latest must-have accessory as salons seek to make clients’ lives easier, cut down on no-shows and fill off-peak appointments A SURVEY BY communications regulator Ofcom has revealed that the UK has some of the most digital-savvy consumers in the world, as more and more people turn to the internet for ease, efficiency and mobility – opening up online opportunities for salons nationwide. “Today’s high street customers often research details, customer reviews, accessories and prices online first,” says Chris Gates, director of retail at Hitachi Consulting UK. People up and down the country are turning to the internet as a way of making their lives easier, from shopping online to booking hotels, restaurants and holidays. For salons, this has led to a rise in online bookings, as it’s one of the easiest and most efficient ways of attracting new clients. “We are all familiar with booking many services online but until now there hasn’t been a comprehensive service available for consumers to book beauty services on the web,” says Lopo Champalimaud, founder and chief executive of health and beauty website Wahanda. “Our research shows that less than 3 per cent of health or beauty bookings are currently made online, but the demand is huge.” Wahanda launched its online salon booking system, Wahanda

click smart

Connect, in September last year and has received impressive feedback, signing up more than 1,000 salons and spas since its launch. Gravity Hair & Beauty in London’s Notting Hill, chose an online booking platform and has had almost 100 new customers book using the system. “I see this software and the customers it brings as a ‘top-up’ on bookings and it’s been a fantastic way for me to fill free slots and reach a new audience,” says salon owner Jason Keogh. Tony Tremain, director of software company Millennium, says you’ll see similar results with his firm’s online booking engine. He explains: “When salons introduce this facility we see up to 30 per cent of all bookings being made online.”

Another benefit for salons is that it doesn’t need staff manning the phones all day.

“Consumers love having the ability to book their hair and beauty appointments online at a time that’s convenient to them,” says Anna Moors, sales and marketing manager for SalonGenius, which has made a mobile version of its booking platform, bookings4you. Wahanda’s Lopo adds: “This is an enormous opportunity for the industry to stepchange its entire business model.”

• Convenience – clients can book online 24/7

FIVE REASONS WHY THE FUTURE OF BOOKING APPOINTMENTS IS ONLINE

JAN

• Flexibility – salons can alter the pricing structure to incentivise off-peak bookings • Attract new customers through increased web presence – Wahanda brings with it an audience of 1.5 million consumers per month • Fill stylistsʼ columns – make certain staff available for online bookings to boost their column during quieter moments • SMS confirmations remind clients of their appointments, reducing the likelihood of no-shows FEB MAR APR MAY

JUN

JUL

AUG

SEP

OCT NOV DEC

▼ ▼

BUSINESS PRO Richard Ashforth

WE’RE BOOKED…

Creative HEAD 41

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▼ ▼

business news, views and advice

The power of three Here are our top three business-boosting tips for the month ahead TAKE PART Matrix Art of Great Leadership in Customer Care

The Art of Great Leadership in Customer Care in collaboration with the Disney Institute is Matrix’s new course for 2013. The two-day masterclass is all about people – by making your team and your clients feel special, you will achieve fantastic business results. It will look at how firms develop a creative culture of people to provide great customer care and innovation. It takes place on 20 and 21 May at the London Academy in Hammersmith.

Contact Matrix education enquiries on 020 8762 4561

VISIT creativeheadmag.com

To stay ahead and maximise your profits, you need to keep a watchful eye on the latest industry news as it happens. Creative HEAD’s innovative new website allows you to do just that, bringing you up-to-theminute news all automatically resized to fit any screen, from PC to iPhone. Make a visit to the site part of your daily routine and be the first to get onboard with the latest innovations and hottest businessboosting tips!

Visit www.creativeheadmag.com

READ TIGI copyright©olour Creative Consultation

Christel Lundqvist has used her passion for fashion to develop a colour consultation book to help you pick out the perfect shade for a client during consultation. It covers everything from the importance of visuals and descriptive wording during consultation, to selecting shades that enhance a client’s overall complexion. The book is complemented by a course at the TIGI academy.

Visit www.tigicopyrightcolour.com

▼ ▼

THINK IN NUMBERS

Everyone’s a winner Innovate from within and watch your business boom, says business expert Ken West

Your salon contains some of the most creative people you know. They’re also the people who are closest to your business, have a vested interest in seeing it grow and understand your customers.

So, when looking for new ideas to bring into your salon, it makes sense to start by asking your team. Now, if you randomly ask staff for ideas to grow your business they’ll possibly look at you vaguely, suggest you lower prices and smile sweetly. To stimulate ideas in a group of people and to get them to embrace the subsequent changes, they have to feel part of the process. It then becomes their idea and they become a key part of making it work.

At 3·6·5 we coach a process known as the Creative Thinking Circle. Start by sitting the entire team down and establish the challenge or problem that you wish to solve. Following this, go around the circle asking each team member to come up with an idea. Explain to them that there is no such thing as a silly idea and that all are valued and will be considered. If someone can’t think of an idea, promise to return to them later when they have had a chance to think, and carry on going round the group before going back to the ones you missed. Write every idea down on a flipchart, being careful not to pass comment or judgement, and thank each person for their input. If any idea is

Talk to employees

Mixing smaller amounts frequently

repeated, merely write it down again – the team needs to feel safe from criticism.

Once you’ve compiled the comments, thank everyone again and tell them you’ll consider each one carefully. When you return a few days later with your pick of the best, the team will be happy to buy into the resultant change because it was, after all, one of their ideas. Try this process to solve a small salon challenge at first, such as stock wastage, and you will be surprised at how effective it can be. I did this with my own team when I realised that usage had been slowly sneaking upwards. I asked them to come up with creative ideas for reducing wastage, promising that they would benefit personally from the savings. They came up with a few simple ideas that saved the business more than £9,000.

Some of that money went towards a team party and the rest went straight to bottomline profits. Another meeting changed the way we use towels and laundry in the salon, moving to disposables. This was a great unique selling point for our customers, a substantial financial saving and gave assistants more time to spend on clients. The team’s idea, not mine, and a real win-win.

Ken West is director of business coaching experts 3•6•5

detailed instructions to assistants

change application techniques

sharing stock info

£9,000 saving

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NEWS FEBRUARY In association with

NHF to work with MPs on VAT reform The NHF has been invited to brief a group of MPs about the issues and challenges facing small businesses, particularly regarding VAT. A meeting in November between then secretary general Eileen Lawson and Anne Marie Morris, Conservative MP for Newton Abbott and chair of the All Party Parliamentary Group for Micro-Businesses, has resulted in an invitation to the Federation to attend future meetings. The parliamentary group was launched in 2011 by Anne Marie and Julian Smith, Conservative MP for Skipton and Ripon, and has some 50 MPs, from both the House of Commons and House of Lords as sitting members. The group aims to highlight issues faced by businesses turning over less than £250,000 and employing fewer than five members of staff, as well as sole traders.

The NHF, through its ‘Cut the VAT’ campaign and its report ‘Cut and Dried? The Case for a VAT Revolution for Hairdressing Salons’, which launched in January 2011, has been lobbying for the creation of a more flexible VAT system to help small businesses.

Apprenticeships ‘need root and branch’ reform A root-and-branch review of hairdressing apprenticeships should be carried out by a pan-industry expert group, with the aim of developing a Federation-approved qualification, the NHF has suggested. The proposal is likely to form a central strand of the NHF’s new manifesto for apprenticeships, ‘The Future of Hairdressing and Barbering Apprenticeships’ (see lead story). The manifesto has been created from the feedback that the Federation received from a members’ survey carried out last summer in response to the government’s Richard Review into apprenticeships, published in November. The manifesto has recommended the establishment of an “expert reference group” of employers and others to review the existing apprenticeship frameworks and, ultimately, “establish apprenticeship frameworks which can be endorsed by the NHF”. It has recommended more work be carried out to raise awareness of the increasingly professional nature of hairdressing and barbering.

NHF plans for ‘coalition for change’ The NHF is working on a project to create a ‘coalition’ with trade associations in other industries to push for change on a range of key business issues and challenges. It is hoped that the move, though still in an early stage of development, will become a central part of the Federation’s new manifesto for apprenticeships – ‘The Future of Hairdressing & Barbering Apprenticeships’. This manifesto is based primarily on pay, apprenticeships, skills and training and is due to be debated by the Federation’s National Executive Council later this month. If it does get the goahead it could potentially put the Federation and the industry at the forefront of recommendations

by Lord Heseltine about how to restore growth to the UK economy.

The former trade and industry

secretary suggested last autumn that the voice of small businesses would be better heard within government if trade associations consolidated their efforts and single “lead” associations presented the case for sectors facing similar issues or challenges. The Heseltine review was also highly critical of the current further education and vocational training system in the UK and cited research by the Local Government Association published in June last year that argued young people were being let down by a system that churned out “armies” of qualified hair and beauty workers when the jobs are unavailable. Lord Heseltine said: “While the report from which this data is taken acknowledges data limitations, it is a story I have heard repeatedly and is illustrative of a fundamental problem.”

Last chance to join start-up scheme pilot The government’s Start-Up Loans scheme is encouraging aspiring salon owners to sign up before initial pilot funding comes to an end next month. The Start-Up Loans Company, which is managing the project, is urging 18- to 30year-old prospective hairdressing entrepreneurs to apply for funding, support, training and mentoring as the pilot stage, of what will potentially be a threeyear £110m scheme, comes to an end in March. At the time of going to press the pilot, which was launched in May last year, had attracted almost 2,000 loan applications, but Hanah Caan, adviser to the Start-Up Loans Company, admitted: “We don’t have any hairdressers on the programme yet and I’m not aware that many have applied.” Asked whether she wished to encourage young hairdressers to sign up, she said: “Yes, absolutely. Hairdressing is a great example of how people take their passion and their skill and turn it into a business.” Loans average £2,500 as seed capital to get businesses off the ground. They are charged at 3 per cent over the Retail Price Index and were fixed at 6 per cent for the duration of the pilot. The aim is to create more than 30,000 businesses during the next three years.

JAN

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To find out more about the work the NHF does and for information on how to join, visit www.nhf.info or call 0845 345 6500 or 01234 831 965

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▼ ▼

stylish salons and furniture

interiorscape

Hairy Nina Salon Brentwood, Essex

Bringing a touch of urban cool to the suburbs, former Lee Stafford stylist Nina Ellie’s salon is seriously edgy

Space 900 sq ft.

Team Five.

Styling Five.

Backwash Three.

Inspirations My personal style, inspired by some of the fabulous shops in Shoreditch and their stylish designs and window displays.

The design Raw, urban, underground, edgy. The design was thought out by co-owner Stephanie Harris and I and features distressed woodwork and brick walls.

The colour palette Rich greens and reds with copper fittings and wooden floors.

Favourite area The barber room, complete with bespoke wallpaper featuring the Hairy Nina logo, and the customer toilet with the logo on the tiles.

The brands Bumble and bumble styling and treatment range, Wella Professionals colour and Philip Kingsley backwash and treatments.

Soundtrack Eclectic – everything from ’50s swing through to current hits.

Special features The exposed, distressed walls are a great talking point. We have tried to incorporate as much of the Victorian building into the look and feel of the salon as we can – even the logo is based on a Victorian playing card. There’s also an original Victorian fireplace in the backwash room.

Future plans We’d love to expand our offering and have reserved two rooms upstairs to do this once we know where we want to take the business. At the moment we are keeping an open mind.

Creative Head HEAD 44 14

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NEWS FEBRUARY

Hot buys Oh-so sleek

True innovation for your salon

Special effects

Gimme Mor!

The illuminated FX Light Pockets POS system will turn the spotlight on your shopping area, from Aston & Fincher.

We love the Mor chair from Pietranera, especially with a 30 per cent discount until the end of March at LSE!

Price from £900 exc vat

Price £399 plus VAT

Contact 01282 619977

Contact 0870 240 2176

Price £395 plus VAT Contact 020 8903 0002

REM takes the reception into the computer age! The Vogue desk has glass inset into the top of the desk, perfect for a computer.

www.rem.co.uk

www.lsehair.com

www.astonandfincher.co.uk

Now open

Philosophy Hair Consultants Norwich

Hill Head Hair and Beauty Hampshire

With a stylish colour palette of black, white, silver and grey, Philosophy has a shiny new salon interior, further enhanced by a striking range of furniture that’s upholstered in a two-tone combination of black cork and smooth black surface. Particular highlights include the Pietranera Mr Paul backwash units complete with armpads, and the Diamond reception desk with built-in lighting, providing the salon with an essential focal point, both from LSE.

Having never had a complete makeover since its inauguration in 1961, Hill Head Hair and Beauty (formerly known as Beryl’s) has undergone a radical transformation.

The salon now has an elegant, French antique style, a modernised backwash area with new chairs, sinks and footrests from REM, chandelier lighting and work stations that have been given their own vintage touch with mirrors and furniture sourced from antique stores and eBay. JAN

Now salons London

Inspired by some of the world’s leading minimalist hotels and restaurants, Chris Nicolas, director of Now Salons in Whetstone, wanted to create a space that was fresh but inviting and approachable. Working with Beauty Planet Salon Designs and Olymp furniture, the salon features floor to ceiling windows to allow in natural light, full length mirrors to enhance the feeling of space, high gloss flooring and luxurious chairs.

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Louie Spence with Christine Sanders, Future Star runner-up at the Headmasters awards

head t i v e c r e a

ll your Want to fi the hottest diary with ents? Visit industry ev veheadmag.com www.creati

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scene Parties, people, places, faces

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Women’s Image runner-up, Sylvia Maciask, Headmasters Mayfair

The festive season isn’t over until Headmasters’ winter wonderland-themed annual awards take place in the New Year.

It’s the perfect excuse for us to force on those sparkly stilettos once more and hot foot it to Battersea Evolution to join more than 1,000 stylists and celebrate the stars of the salon group.

Presented by our favourite dance machine, Louie Spence, the venue was a spectacular vision of chandeliers, champagne and fake snow as guests arrived dressed to impress. The event comprised seven business awards judged on in-salon performance, and eight creative awards, which were independently judged by Sophie Beresiner, beauty editor of Elle, and Andreas Stavrou, head of creative, professional brand, for ghd. Celebrating a successful year, Headmasters chairman John Sanders opened with a congratulatory speech to the team. He then announced the launch of Headmasters’ exciting range of salon-tested formulas into Headmasters salons and Tesco branches across the country, the opening of 19 new salons in Norway and five in the UK, as well as the new Headmasters NVQ Level Three Academy in Sutton. Once all the winners had been announced, the party really got started as staff danced the night away, sipped champagne and cocktails and let their hair down on the dodgem cars and casino tables.

For a full list of award winners, visit www.creativeheadmag.com

Men’s Image winner, Sean Thomas, Headmasters Weybridge

continued

Women’s Image of the Year winner, Sophie Bryan, Headmasters New Malden

Christmas,

Retailer of the Year winner, Alan Luckhurst, Headmasters Richmond

Louie Spence

Management Team of the Year winner, Headmasters Dorking

Most Charitable Salon of the Year winner, Headmasters Surbiton

SCENE

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21/12/2012 14:53

THE STORY BEGAN WITH PAUL & JOHN PAUL In 1980, two friends were inspired to create a company that would support the success of hairdressers and provide luxury hair care at an affordable price.

With just $700, they launched a revolutionary hair care system with three products: Shampoo One®, Shampoo Two® and The Conditioner™.

Today, their dream is a reality. Paul Mitchell® currently produces over 100 products – from award-winning styling and care products to cutting-edge heat styling tools and professional hair color – and is available in over 80 countries worldwide.

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We are family

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More than 30 years ago, two friends had a vision – to establish a company created by hairdressers for hairdressers.

Scottish hairdresser Paul Mitchell and American John Paul DeJoria, wanted to free up hairdressers, giving time to schedule more appointments, earn more money and be more creative.

In 1980, the pair launched their professional haircare system based on a revolutionary styling method – hair sculpting – and a new styling product – Hair Sculpting Lotion. Paul Mitchell Systems was born and eventually became known as John Paul Mitchell Systems. The two partners began marketing their products under the name Paul Mitchell, as Paul was the hairdresser of the two.

Initially, the brand faced many challenges. The $500,000 (£309,000) loan they’d set up fell through, which meant the pair had to forge ahead with just $700 (£432).

According to John Paul, the brand could have gone bankrupt as many as 50 times in the first year.

Resources were so limited that the brand’s iconic black and white packaging was simply a result of being unable to afford colour ink.

However, through hard graft and a firm belief in their products, John Paul Mitchell Systems soon became one of the fastest growing privately held companies in the US. Tragically, Paul Mitchell died of pancreatic cancer in 1989, but his legacy lives on through his son Angus, who remains actively involved in John Paul Mitchell Systems today, working alongside John Paul as co-owner.

Paul Mitchell

The history

Paul Mitchell

The story so far

The product

Paul Mitchell is not just another product line, it’s a system to help stylists manage their time more effectively. In the ’60s and ’70s, shampoos were nearly always applied twice. Paul Mitchell, however, recommended just one shampoo application.

Conditioners used to take up to five minutes to penetrate and always needed to be rinsed out. Paul Mitchell The Conditioner worked immediately and was designed not to be rinsed away. The company also hated the idea of products being tested on animals – an unprecedented move at the time. Today, the duo’s dream has flourished: John Paul Mitchell Systems has yearly sales of $800 million (£494 million), producing more than 100 products for 73 countries.

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John Paul Mitchell Systems was started by two friends who simply wanted to make hairdressers’ lives that little bit easier…

Peace, love, happiness John Paul Mitchell Systems is devoted to making the world a better place with John Paul DeJoria working to ensure the company follows earth-friendly policies and strategies. His efforts include:

• Making Paul Mitchell one of the first haircare companies to publicly oppose animal testing • Harvesting botanical ingredients without harm to the environment • Using giant solar panels to harness the sun’s energy on its Awapuhi Farm in Hawaii

Paul Mitchell and the original Paul Mitchell artistic director, Jean Braa •8_Salon Success A4.indd 3

Angus Mitchell and John Paul DeJoria

John Paul DeJoria and Paul Mitchell

• Creating aerosol products that meet stringent volatile organic compounds guidelines

The vow

Despite offers from public corporations to buy the company, John Paul refuses to sell, vowing to stand by the professional beauty industry. Since no public corporation can guarantee it will market Paul Mitchell products exclusively through salons, selling is not an option. With this in mind, John Paul has included the company in his family trust, which dictates that the business cannot be sold for 360 years.

The Paul Mitchell Luxury Hair Care range will always be under the ownership of the DeJoria and Mitchell families, where it started and where it will stay; at the heart of the families that created it.

11/1/13 15:55:24

HE IN T

1970

s

WISH YOU WERE HERE! SAY ʻALOHAʼ TO PAUL MITCHELLʼS AWAPUHI RANGE, WHICH HARVESTS THE ESSENCE OF HAWAII TO BRING A NATURAL HAIRCARE RANGE THAT MAKES TRESSES SUPERBLY SOFT AND SHINY

FOR CENTURIES, the awapuhi plant, also known as Hawaiian ginger, has flourished on the volcanic island, but it wasn’t until after Paul Mitchell visited in the early ‘70s that the rest of the world became aware of the plant’s numerous benefits. Paul was intrigued by the native women’s gorgeous, shiny hair. He had heard that the ancient Hawaiians washed their hair in the waterfalls, using the juice from a bright red flower with a distinctive smell, and deep-cleansing and moisturising properties. Paul soon recognised the importance of awapuhi and it wasn’t long before this wonder plant was widely used in the Paul Mitchell range.

Paul’s main priority was to continue to produce awapuhi in the most natural conditions possible, protecting the plant’s local origins, so he built the solar-powered Awapuhi Farm on the island. Fast-forward 30 years and Hawaiian ginger plants are still organically grown on the farm, before the roots are harvested by hand and dried in a solar dehydration shed.

The finely powdered root is then blended with pure water and eventually turned into a liquid. The company’s unique extraction method allows the most lipid-rich part of the awapuhi root to bind to the hair shaft, leaving hair softer and more manageable, with intense shine.

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Where tradition meets technology

*Compared with untreated hair, results may vary

Considered the ‘spine’ of the hair shaft, keratin protein is a vital element in healthy, strong hair. Paul Mitchell’s exclusive KeraTriplex blend – found exclusively in the brand’s Awapuhi Wild Ginger collection – is the only formula that is virtually identical to the keratin found in human hair. Derived from the wool of sheep living on an organic farm owned by John Paul Mitchell Systems in New Zealand, the KeraTriplex is a ‘liquid form’ of hair, repairing damage from the core to the cuticle, strengthening each and every strand. Awapuhi Wild Ginger KeraTriplex TwoStep Professional Treatment reduces breakage by up to 80 per cent, improves shine up to 35 per cent and prevents colour fade up to 67 per cent.* It’s part of the Awapuhi Wild Ginger collection, which consists of nine at-home products and a professional treatment.

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11/1/13 15:56:17

TURN OVER A NEW LEAF

“WE ALL HAVE A RESPONSIBILITY IN BUILDING A HEALTHY ENVIRONMENT. NOT JUST TO ENSURE OUR OWN FUTURE, BUT TO ENSURE THE FUTURE OF GENERATIONS TO COME” JOHN PAUL DEJORIA, CHIEF EXECUTIVE OF JOHN PAUL MITCHELL SYSTEMS

ECO-FRIENDLY AND SUSTAINABILITY are the buzzwords of today, but John Paul Mitchell Systems has been supporting eco initiatives since its inception. Its Tea Tree range of shampoos, conditioners and style products – available in Tea Tree Special, Lavender Mint Moisturizing and Lemon Sage Thickening ranges – goes a long way to fulfilling the company’s eco mission: through the sales of its Tea Tree range, John Paul Mitchell Systems funds the planting of enough trees throughout America and Europe to offset all carbon emissions from the brand’s manufacture and distribution, in partnership with international conservation programmes.

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THE PROOF IS IN THE NUMBERS 5,000

The number of different products made from trees, such as houses, furniture, pencils, utensils, fences, and even clothing and toothpaste.

30

The number of trees an individual needs to plant to remove each person’s ‘carbon debt’ for the year

5 TO 20 PER CENT

The percentage increase of your property value just by having trees in your garden.

11/1/13 15:58:05

Giving back

John Paul and his family are always striving to make the world a better place for everyone. HERE ARE just a few of the many causes the DeJoria family and John Paul Mitchell Systems support The Mirador Basin project

The aim of the Mirador project is to develop the region as a wilderness archaeological preserve, guaranteeing economic benefits for inhabitants through tourism rather than unsustainable logging.

The Petén rainforest’s Mirador Basin is the last tract of virgin rainforest remaining in Central America. It is home to some of the earliest cities of the Mayan empire, giving Guatemala claim to the title The Cradle of Mayan Civilisation.

The Mirador Basin Project protects the Petén rainforest, Guatemala’s historical birthright and fosters a core element of the country’s economic future.

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Actress and activist Fran Drescher with Eloise and John Paul

Waterkeeper Alliance preserves and protects our water from polluters, hoping to change the fact that 20 per cent of the world does not have clean water. Every year, two million people die from having no access to clean water. In the next 20 years, the amount of clean water could fall by as much as 30 per cent, which would make it a resource as in-demand as oil.

John Paul’s wife, Eloise

Every year, John Paul Mitchell Systems sponsors two celebrity fundraising events for waterway protection charity the Waterkeeper Alliance, and has so far raised almost $2 million (£1.2 million).

Waterkeeper Alliance

[Box

“John Paul DeJoria shares our clear vision for a future with clean waterways and has once again demonstrated his commitment to the cause.”

Robert F Kennedy Jr, president of the Waterkeeper Alliance.

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Discover more of the story at www.paul-mitchell.co.uk Follow us on

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and

at Paul Mitchell UK

06/12/2012 11:25

Creative Head

Promotion

Laid bare Balmain Hair’s new Styling range features all the essentials a session stylist could ever need in no-nonsense packaging.

No gimmicks or tricks, just top-quality products. In fact, Balmain Hair had only one thing on its mind when it made this range – you

It’s time to cull your old styling products and restock your kit-bag with essentials you can depend on. It’s easy for a session stylist to collect a multitude of products over time, but now you can strip it all back to the bare necessities, thanks to the Balmain Hair Styling range for couture hair.

Whether you’re looking to create texture and body or need a hair finisher that’ll smell gorgeous and add instant shine and gloss to any style, Balmain Hair has it covered. Each product is labelled in clean, fresh packaging and does exactly what it says it will – from the Argan Moisturizing Elixir that’ll rejuvenate tired tresses, to the Session Sprays and Silk Perfume that’ll ensure no model takes to the catwalk with a strand out of place. The key to the range? The ingredients. All the products are infused with silk protein and argan oil, enabling the range (and you) to deliver lightweight, versatile styling at the drop of a hat.

If you want to get the balmain hair styling range into your salon, call 0800 781 0936 or visit www.balmainhair.com

Creative HEAD 52

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Fashion

True potential Balmain Hair unveils the versatility of the natural fibre that defines our industry.

Go forth and explore the endless creative possibilities open to you Photography Marie-Louise Cadosch

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Hair Pablo KĂœmin using Balmain Hair Hair Assistant Marco Griffen Make-up Lilith Amrad Model Alina Boyko

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d a e h e t i v e a c r

to e? Go om r o m to see mag.c Want reativehead ion in full www.c the collect to view

•53-57_Fashion 5

11/1/13 13:29:44

John Rawson

fresh thinking on business

Get set, shoot!

Learn how to shoot for success

l l l l

Discover how to budget and plan for a photoshoot Understand usage rights and how to deal with agents Get expert advice on PR and getting your shots published Watch a live photo-shoot with running commentary from the team!

28-29 April 2013 Park Plaza Riverbank, London

Book your Salon Smart tickets now Call 01434 610944

For more information visit www.creativeheadmag.com/salonsmart

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11/1/13 13:49:58

NEW! Salon Smart Creates is an exciting addition to Salon Smart – Creative HEAD’s annual business networking event.

Meet the team: The photographer – John Rawson, The Rawson Partnership; The hairdressers – Darren Webster and Lisa Whiteman, Webster Whiteman; The PR – Sharleen Hunter, Unleashed Potential; The magazine editor – Lauren Margrave, Creative HEAD

Salon Smart is presented by

Sponsored by

In association with

This is a new and genuinely exciting way fully to understand and harness the potential of photoshoots within your salon business Catherine Handcock, publisher, Creative HEAD

Tickets cost £169 per person* Includes the full two-day business programme, all meals and refreshments, gala dinner and hair show, and overnight 4-star accommodation on Sunday 28 April *Price based on two people sharing a twin/double room. £50 single room supplement applies. £99 day pass (Monday only) tickets also available. Visit www.creativeheadmag.com/ salonsmart for more information. The right of admission is strictly reserved to the Park Plaza Riverbank and Salon Smart.

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11/1/13 13:50:16

Access All Areas

Coming to the Creative HEAD App this month...

February sees the international fashion weeks kick off in true style. Hordes of hairdressers behind the scenes will be fighting the clock to perfect a model’s ultimate accessory. see how they do it in our backstage reports

Teller Everyone With early portraits of Kate Moss and Lily Cole, the ICA’s exhibition of fashion photographer extraordinaire Juergen Teller is not to be missed! See our favourite images from the show

THE CREATIVE HEAD APP IS free and READY TO DOWNLOAD – VISIT THE APPLE APP STORE AND SEARCH ‘CREATIVE HEAD’ OR VISIT CREATIVEHEADAPP.NET NOW!

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11/1/13 13:59:56

Images courtesy of Juergen Teller, Rex Features, River Island, Rush Session Team, Toni&Guy

The voice

High Street Heat

Bestselling songstress Emeli SandÉ shares her style secrets with session stylist Claire Rothstein – exclusively for THE Creative HEAD app in february!

Want to know what the big names from the High Street have in store for S/S13?

Take a sneak peek at some of the hottest look books!

WIN!

We  acid!

Red Carpet Fever Feel the buzz of bright colours and oh-so-cool styling with an exclusive shoot from the Rush Session Team

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With spring around the corner, it’s gonna be all about the blondes! If you want your best ever blonde to last and last, try the new Forever Blonde range from Paul Mitchell – we have five sets up for grabs!

From the Baftas and the Grammys to the Brits and the Oscars, you’ll see the coolest hair awards season has to offer, and get the lowdown on the trends from experts including Skyler McDonald, Steven Goldsworthy and Anne Veck

Get your work featured on the App! Upload your vision to creativeheadapp.net now

11/1/13 14:00:31

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a new styler for a new era Bring order to the chaos of hard-to-tame textures with a new kind of heat technology – unique patented tri-zone™ technology. Unveiling a new ghd styler that will empower you to rule over every hair texture, from the first pass to the final flourish. All textures will obey; from the rebellious and unruly to full-on headstrong Afro hair.

The ghd eclipse is ready.

Are you?

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the ghd eclipse what you’ll love – The freedom to unleash your creativity – A professional tool that rises to every challenge – The confidence to tackle every hair texture – A consistently perfect finish – Intelligent, instant heat from finely finished plates – An easy-to-use and super-efficient kit bag must-have – A styler that respects hair condition – A styler that will have your clients begging to buy

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what you’ll get – New and unique patented tri-zone™ technology with six quick-thinking sensors for precise thermal control – First pass texture taming for all hair types, from the rebellious and unruly to full on headstrong Afro hair – A kind and constant heat at an optimal 185°C to minimise hair damage – Super-fine precision-finished plates that glide through even thick, frizzy hair – Ready to tame the toughest textures in under 20 seconds, while ultra-fast plate cooling sets styles perfectly – Aerogel insulation for a cool-to-the-touch outer shell, even after 45 minutes of use – Premium feel and design to create a truly professional impression

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the ghd eclipse

what you say

Under the exacting eye of top stylists, the ghd eclipse has been challenged, put through its paces and perfected. You’re the experts, and this is what you said: “This tool will change a lot of lives... save a lot of time... and turn a lot of heads! ghd eclipse is a modern and precise tool that allows me to style all types of hair with confidence. It’s helped me transform some of the toughest hair textures into the most beautiful styles.”

Kenna

ghd creative director

“You wouldn’t have thought there could be much improvement on ghd straighteners but the new eclipse looks amazing, feels great and even sounds great!

It glides through the hair effortlessly and is unquestionably the most beautiful styler I’ve ever seen.”

Akin Konizi

hob salons

“ghd has once again re-defined hair styling with the new eclipse. Easier to use, with its new ergonomic design and with many great new features, I found this styler gave great results on the toughest of textures, resulting in smoother more luxurious hair.”

Mark Hayes

Sassoon

“The new eclipse styler from ghd is streets ahead in the technology stakes, making styling backstage and in the salon a breeze. It screams luxury and is slicker, smoother and more intelligent than ever before – especially with its revolutionary cooling down process. No kit bag will be complete without one.”

Steve Rowbottom

Westrow

“The eclipse is the biggest thing to happen to heat stylers since the original ghd. Turbo-charge that by 100 and you have the ghd eclipse – an absolute must-have for professionals and consumers alike.”

Ken Picton

Ken Picton Salon

“I haven’t been this excited since I got hold of my very first ghd’s more than a decade ago!

This styler is AMAZING and the results are extraordinary.

The cool outer-body makes it really easy to style and curl with, and it looks and sounds beautiful, too – a really professional addition to my kit bag and definitely a wow moment in hairdressing.”

ZoË Irwin

ghd creative director

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Breakthrough tri-zone™ technology, extraordinary results and a brand new ultra-professional look and feel.

COMING SOON… Learn how you can experience ghd eclipse for yourself by contacting your local ghd account manager or phone 0845 3301133.

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14/1/13 14:16:20

stylemaker rulebreaker gamechanger

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Give us a curl

Conquer clients’ unruly curls with the two new additions to the AVEDA BE CURLY RANGE – Be Curly Curl Controller and Be Curly Curl Enchancing Hair Spray GONE ARE THE DAYS when only sleek, poker-straight styles sauntered down the catwalk and graced the beauty pages of leading glossies. Today’s women are ready to embrace their hair’s natural texture and it’s your job to arm them with the tools they need.

From Veronica Lake-inspired Hollywood waves to Sarah Jessica Parker’s trademark cascade, clients are craving curls more than ever before, and Aveda has stepped in to help.

Perfect for clients with unruly locks who want to reduce volume and frizz and soften their spirals, Be Curly Curl Controller works to control, condition and lengthen curly hair. Formulated with active plant ingredients including organic Brazilian babassu oil, this miracle product is proven to control frizz all day long.

The perfect curls deserve the perfect finish, so Aveda’s new Be Curly Curl Enhancing Hair Spray focuses on holding the hair in curl patterns with a blend of organic aloe and hydrolysed wheat protein extracts, without a crunchy finish.

It’s the very best for clients looking for flexible hold that lasts all day and can be applied to wet or dry hair.

CURLS DEFINED

The wheat protein and organic aloe blend in Aveda’s Be Curly range expands when hair is wet and retracts when dry, so your clients’ curls – whether loosened or tightened – have a polished, defined look they’ll love. Follow these steps for curl perfection…

START CURLY – Cleanse and hydrate, fight frizz and boost shine with Be Curly Shampoo and Conditioner PREP CURLY – Add moisture and curl definition; Be Curly Style Prep seals cuticles and tames frizz all day STYLE CURLY – Intensify and enhance curls, tame frizz and heighten shine with Be Curly Curl Enhancer NEW – STYLE CURLY – Be Curly Curl Controller conditions, controls and lengthens curly hair while providing frizz-free hair all day NEW – FINISH CURLY – Be Curly Curl Enhancing Hair Spray provides humidity defence all day and reduces frizz, helping to enhance wavy hair without a flaky or crunchy finish

FOR MORE INFORMATION ON THE AVEDA BE CURLY RANGE, CALL 0870 034 2380 OR VISIT WWW.AVEDA.CO.UK

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Promotion

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HOB Salons Camden

Force to be reckoned with

HOB Salons knows that when it comes to motivating and investing in staff, nothing is better than the Wella Professionals TrendVision Award – it offers inspiration, international experience and a career launchpad like no other Got a salon team hungry for success? Look no further than Wella Professionals’ TrendVision Award – encouraging up-and-coming stylists and colour masters to showcase their creativity on an international stage.

But don’t just take our word for it – HOB Salons has a strong history of success at Wella Professionals’ TrendVision. In 2008, Alex Green won the Young Talent category at the International TrendVision Award Final in Lisbon, while HOB Camden’s Jake Unger won both the People’s Choice Award and the Young Talent Gold in 2011 in New York, and Daniel Couch took home the UK Color Category Gold in 2012.

So, when it comes to motivating staff, why does HOB Salons choose to enter Wella Professionals’ TrendVision Award? “TrendVision is a fantastic programme to link into the growth of your business,” believes Paul Simbler, co-director of HOB Salons. “It engages and attracts the best staff and provides a great opportunity to profile your best talent. Also, success in TrendVision sends a powerful

message to your clients – it shows we are fulfilling our promise to train for quality and deliver excellence. This in turn makes clients more loyal and might even help to attract a few new ones.”

In addition, the global element of the competition brings more attendees from around the world to the HOB Academy and increases the awareness of the HOB education programmes, not to mention the international exposure that winners get. Since winning two awards at Wella Professionals’ TrendVision Award in 2011, Jake Unger has worked across the globe, assisted Wella Professionals’ global creative director, Eugene Souleiman at Milan and Paris Fashion Weeks, and secured a coveted place in the Fellowship for British Hairdressing’s FAME Team for 2013.

In fact, HOB Salons believes in the benefits of the Wella Professionals TrendVision Award so much that it even runs an internal competition for staff to enter and then select the top entries to put forward for the awards.

Now, that’s true vision!

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HOB Academy

Creative HEAD Promotion Promotion

WHAT YOU NEED TO KNOW ABOUT WELLA PROFESSIONALS’ TRENDVISION 2013 • This year’s TrendVision theme is The Sound of Colour, its four trends are: Echo, Fusion, Decibel and Allegra. Competitors must submit a photographic interpretation of one of these four trends by 29 March.

• Participants can enter one of two categories: Young Talent, for those aged 30 or under; and Color Category, which is unrestricted.

“The support and mentoring I have gained from being with HOB Salons has been invaluable, not only through my TrendVision experience but from day one, and still is today” JAKE UNGER, EDUCATION AND CREATIVE TEAM MEMBER AT HOB SALONS AND WELLA PROFESSIONALS TRENDVISION GOLD YOUNG TALENT WINNER, 2011

• More than 170 photographic entries will be selected by a panel of judges to go forward to compete in the Regional Heats in May. • Each of the Regional Heats will see competitors battle it out for a place at the UK and Ireland Final in October.

• The UK and Ireland winners will then take part in the International Final in Germany.

FOR MORE INFORMATION ABOUT WELLA PROFESSIONALS’ TRENDVISION 2013, CONTACT YOUR WELLA PROFESSIONALS ACCOUNT MANAGER, CALL 0845 601 8128 OR VISIT WWW.WELLAPROFESSIONALS.CO.UK. FOR DETAILS OF HOB SALONS AND ACADEMY, EMAIL EDUCATION@HOBSALONS.COM OR CALL 020 7485 7272 (OPT 3)

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11/1/13 14:05:31

All about the blonde With spring around the corner and style-hungry clients craving a bright new hue, now’s the time to hone your blonde portfolio

Light work

Mix your technical expertise with the extensive Matrix colour portfolio and not only will you be able to fashion the most versatile blonde, but you’ll also create a menu of bespoke colour services that will serve all clients’ desires. From Matrix’s ammonia-free permanent COLORINSIDER family, to Light Master’s new light-boosting technology that perfects ultra-light tones in a flash, brilliant blonde is at your fingertips. So be bold, be bright, be blonde with Matrix!

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COLORINSIDER

SOCOLOR.beauty

Color Sync

Light Master

Colorgraphics2

An ammonia-free, odourless and high-definition permanent colour, COLORINSIDER has an oil-rich delivery system for optimal results.

A one-tube permanent cream colour solution with pre-adjusted base and tone, SOCOLOR. beauty is available in a multitude of shades.

Cera-Oil complex conditions and gives mega-watt shine.

An extensive palette of shimmering toneon-tone shades containing Cera-Oil complex. Color Sync rebalances porosity and offers seamless, vibrant colour.

Featuring new lightboosting technology, Light Master lifts colour by up to eight levels quickly and precisely to create dazzling, ultra-light tones. A panthenolenriched formula also helps protect hair.

A unique and swift off-scalp highlighting system containing Omega B5, Colorgraphics2 lightens, tones and conditions to produce beautiful, healthylooking highlights.

11/1/13 14:08:05

Creative HEAD

Promotion

FOR INFORMATION ON THE VERSATILE MATRIX BLONDE PORTFOLIO, VISIT WWW.MATRIXHAIRCARE.CO.UK WWW.FACEBOOK.COM/MATRIXHAIRCARE

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WWW.TWITTER.COM/MATRIXHAIRCARE

11/1/13 14:08:46

GREAT BRITISH HAIR TALENT MOST WANTED IS COMING LYNDELL MANSFIELD AND SOPHIE KEARNEY, PHOTOGRAPHED AT THE 2012 MOST WANTED & IT LIST GRAND FINALS

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Competition opens in March www.creativeheadmag.com/mostwanted •76-77_mw_promo.indd 3

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Skill Passion Ambition Edge Spirit Vision Drive •78-79_it_promo.indd 2

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Got it?

Get on it 2013

The It List returns in March www.creativeheadmag.com/theitlist

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11/1/13 15:21:11

Step up What do you get when you combine three young designers with some talented young stylists on the L’ORÉAL PROFESSIONNEL PORTFOLIO TEAM? A Fashion Fringe to rival any runway…

SOMERSET HOUSE IS HOME to many of the season’s fashion shows, where international designers come to showcase their work, celebrities grapple for front row rights and models make the most of their time on the catwalk.

It’s also the home of the annual Fashion Fringe, offering up-and-coming designers the chance to launch their label on the main stage and in front of a huge audience.

Three young designers were given the opportunity to showcase their S/S13 collections, selected by the Fashion

Fringe panel and chosen for the different approaches to their work, as well as for their high standard of creativity and execution. But, like any good fashion show, the models can’t step onto that catwalk until their hair has been coiffed to perfection.

So, what happened when these young stylists were given the opportunity to be part of the L’Oréal Professionnel Portfolio team, led by Jonny Engstrom from Guy Kremer (pictured below), at the 2012 Fashion Fringe?

THE THREE DESIGNERS MAKING FASHION WAVES…

2012 Fashion Fringe winner

Haizhen Wang • “My S/S13 collection is inspired by historic Japanese armour and parallel lines and contrasts.”

• Hair was pulled into a low sideparting with the fringe swept over the face into a textured ponytail at the nape of the neck.

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TEIJA by Teija Eilola • “My S/S13 collection has Finnish roots; clothes are strong and structured or offer a contrast of draped chiffon, embellished with fine leather artwork – soft, magical and escapist.”

• Hair was loose and feminine with a romantic bun at the crown.

Vita Gottlieb • “My S/S13 collection is inspired by designer Paul Poiret’s famous fashion party in 1911, where guests were asked to wear Arabian dress and dance in the moonlight.”

• Strong and masculine with a feminine edge, hair was pulled into a ponytail and backcombed on top.

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Creative HEAD

Promotion “It was a great experience as it was fascinating to find out the trends for S/S13, as well as realise just how little time you actually have to create the looks”

NATALIA MAXWELL, GEORGE’S HAIRDRESSING

“It was definitely full on, but I loved the challenge as everyone was thrown into it together and there was great camaraderie”

“I was really nervous but I loved every minute of it. It was great to meet all the others on the team and learn from them”

STEPHEN KELLY, DYLAN BRADSHAW

SUZANNE MANNING, ZUNI HAIR CONSULTANTS

LAUREN ARSTELL, THE COLOUR ROOM

“I learnt a lot about the different techniques that can be utilised to create beautiful styles in minimal time – and there’s nothing like a bit of pressure to get the adrenaline going, adding to what was an amazing experience”

“The biggest challenge I found was keeping to the correct timings as we had an hour to do 30 models’ hair, but it was worth it.

It was amazing seeing the look finished – I was really proud and would love to do it again”

“Although it felt like it was over in a flash, I had an amazing time. I learnt that teamwork is vital on a big show like this, as you have to be able to communicate well.

My favourite look was the low, textured ponytail with the low parting”

LAURA ROBERTSON, SALLY MONTAGUE HAIR GROUP

“I loved the adrenaline and knowing you were part of creating something really inspirational. It was also great to work with a new team and it taught me that no matter where you trained we are all following the same passion!”

“Being backstage was a great experience – I was so inspired by everyone, from the other hairdressers to the designers and make-up artists. The experience was invaluable” MARC PECHE, OBSESSION

TAZMYN DAMBRAUSKAS, BROOKS+BROOKS

MATHIEU KRUG, GUY KREMER

“I loved working in a different team and getting the opportunity to learn from other hairdressers and to see how they do things” DANIELLE LANGLEY, RICHARD WARD

“Not only did I get to work alongside hairdressers who I admire, but it was an opportunity to create exciting, challenging looks. There was also a thrill in knowing I could be styling hair for the next big name in fashion!”

“I found the most challenging aspect of the show to be creating the same look on different models as they all had different hair types, but I thoroughly enjoyed it”

MARK CASWELL, UMBERTO GIANNINI

TO FIND OUT MORE ABOUT L’ORÉAL PROFESSIONNEL, CALL 0800 030 4034 OR VISIT WWW.LOREALPROFESSIONNEL.CO.UK

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MIKIO AWARZI, BROOKS+BROOKS

“I gained great experience working backstage at Fashion Fringe – it also made a nice change to the salon, although I don’t think I could do it everyday!”

FAYE DOWNEY, BARBARA DALEY

“Jonny Engstrom was great to work with and kept the whole crew calm no matter how busy it got backstage. It was great to learn something new that I could take back to the salon” RYAN FORSYTHE, TREVOR SORBIE

11/1/13 15:24:50

Colour me beautiful THE POWER OF positive thinking is personified by Goldwell’s 2013 Beautify Collection, which is about making the world a better place through sheer optimism. Its Mix & Match concept uses unexpected shade combinations and ethnic patterns found in all sorts of handicrafts, to create beautiful, individual hair colour results.

To complement this unique collection created by the Goldwell Color Zoom Creative Team, Beautified by Elumen offers three new shade combinations – apricot, lilac and petrol – that are guaranteed to beautify your client’s colour and life.

Elumen’s superior effectiveness as a hair colour comes down to the technology behind it: it’s a physical colour, meaning it works entirely without oxidising – achieving up to 76 per cent more colour intensity compared with oxidative permanent hair colours.* It also includes 29 intermixable shades for a limitless colour palette, including one clear shade for superb gloss. In fact, the ammonia-free formula achieves 37 per cent more shine compared with intensive demi-permanent hair colours.** It’s hard to believe that Elumen launched almost 10 years ago, as it’s consistently unveiling technological innovations ahead of its time. Relaunched six months ago with seven new creative shades, it’s fast become the go-to colour of choice for colourists up and down the country.

Don’t believe us? You only have to log on to Twitter to see it trending among colourists everywhere as they take over the Twittersphere to show their support for the brand that is eclipsing all previous hair colouring processes and changing how we see colour forever…

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es of competitors’ oxidative colours colours t compared with representative shad *Based on a chroma-measuremen of competitors’ demi permanent hair es shad tive senta repre with ared comp ent urem meas e shin a **Based on

Craft your own patchwork of colours with Beautified by Elumen – three new shade combinations that go hand-in-hand with GOLDWELL’S 2013 Beautify Collection

11/1/13 15:28:07

Creative HEAD

Promotion

Apricot KB@7 + KK@all + Pk@all

Lilac AB@9 + VV@all + Bl@all

Petrol AB@9 + Tq@all

Tweets Lush’s Hastings Beauty Salon

Goldwell UK

@lushs_hastings

@GoldwellUK another amazing result @lushs_hastings with Goldwell Elumen

View my profile page

Bianca Laurent, hairdresser

@Bianca_Laurent

@GoldwellUK ELUMEN IS MY FAVOURITE! Can’t get enough, recommend it to all salons

Samantha J Bright,

Woo Hair Salon @WooHandB

@GoldwellUK Elumen gives hair amazing shine. It works beautifully for colour balancing and clients always feel great

Cris Peters,

colourist @HairNinjaSays

@GoldwellUK LOVE Elumen. Great staying power for the saturated pigments and so easy to use. What you see is what you get :)

FOR MORE INFORMATION ABOUT ELUMEN FROM GOLDWELL, TALK TO YOUR GOLDWELL SALES CONSULTANT OR CALL 01323 432100. LOVE #ELUMEN? THEN LET US KNOW ON

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/GOLDWELLUK

11/1/13 15:28:26

Leaders of the pack Innovation is what drives the hairdressing industry – it’s the glue that binds us and the reason stylists love coming to work. At Creative HEAD we thought it was about time we celebrated today’s chief innovators. So, reconnect with your passion, be brave enough to do things differently and elevate your business

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s d n i m t a e r G e case of Fudge it’s th in d an r, de lea g on str a is nd bra g on Behind every str ed the company to cult status vat ele s ha ar ye st pa e th in o wh y, ne Fee Michelle YOU MAY HAVE HEARD the name Michelle Feeney echoing around the halls of hair and beauty, for the chief executive of PZ Cussons has been responsible for rebranding Bumble and bumble and was the brains behind the Crème de la Mer launch at Estée Lauder, and today is the force behind Fudge.

“I regard myself as a cult brander,” says Michelle, who was also part of the management team that turned MAC Cosmetics from a $65 million (£40 million) brand to a $1 billon dollar (£620 million) one. “Fudge reminds me of MAC Cosmetics. It has an underground following, but it needs to be more accessible,” she explains.

PZ Cussons acquired Fudge from the Sabre Group for £25.5m in January 2012 and is already making waves in the industry. In the past year, the brand has worked in partnership with legendary photographer Rankin, styled the hair at London Fashion Week shows including Meadham Kirchhoff, ran a pop-up salon with architect Zaha Hadid and has become the official hair sponsor of London Collections: Men. “Fudge has some amazing products, so we don’t need to fix anything, we just need to take it to the next level by amplifying its creative, cult status.

Innovative thinking is crucial in our mission to do this, which is why I brought people like Tracey Hayes and John Vial on board,” says Michelle. “At Fudge we haven’t got any rules and we want to bring people the freedom of creativity so that they can innovate.”

According to Michelle, the key to ensuring brand success is down to the management’s attitude. “To innovate we need to walk the walk instead of talk the talk. It has to start with a mindset. Passion is at the core of innovation and if stylists and clients feel that energy then they want to be in the gang,” she adds. We don’t know about you, but we definitely want to be in the Fudge gang!

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ALL FIRED UP What drives you?

“I’m passionate about beauty, brands, creative talent and teams. I love watching little brands grow into bigger ones; it’s almost like watching your children grow and shine.”

If you could invent something what would it be?

“A tap that is always the perfect temperature for use at the backwash.”

Define innovation…

“Hairdressing – it’s one of, if not the, most innovative and creative industries, even ahead of fashion.

Most hairdressers have been in it from an early age and are immersed into creativity. There’s a real can-do attitude.”

What can we expect from Fudge in 2013?

“This year we will be launching a new category of products and continuing to evolve the professional colour line-up.”

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Image by Rankin for Fudge.com look book

Creative Head Promotion Promotion

Sponsoring London Collections: Men is the perfect fit for Fudge as 60 per cent of our clients are men. Males are really beginning to take pride in their appearance, especially in the UK where our male designers lead the world. It’s the perfect opportunity to demonstrate what we’re great at and help men to feel part of the brand

Fancy having Tim Hartley, Josh Wood, Patrick Cameron, John Vial and Stacey Broughton teach your team from just £10 a month? Time to sign up to MyHairDressers.com!

Image by Rankin for Fudge.com look book •Innovations2 5

Look & learn!

MyHairDressers.com (MHD) is the online salon training solution that is turning into a global phenomenon – bringing the world’s best hairdressers into your salon.

The best in cost-effective in-salon training, featuring leading educators like Callum Warrington through to emerging talents Mazella&Palmer and Dale Ted Watkins, MHD offers four new videos per month and access to more than 250 videos featuring the very latest hair trends and classic techniques, from cut and colour to high fashion and avant-garde. The brand also delivers specialist lectures, including best salon practice and trichology, as well as inspirational interviews with industry-leading contributors.

Using the easy-to-follow See-Do technique, MHD delivers CPD training for all your staff – with prices starting at an incredible on business £10 per month. What’s more, everyone fresh thinkingill be exhibiting w m co s. er ss who attends Creative HEAD’s Salon MyHairdre t, the brilliant at Salon Smar Smart 2013 business networking event king event from or business netw will receive a one-month subscription to and D, Sunday 28 Creative HE A kets tic MyHairdressers.com – absolutely free! ur yo k pril. Boo t Monday 29 A si 610944 or vi now on 01434 For more information on MyHairDressers.com, art sm on eadmag.com/sal call 01702 425 190 or email www.creativeh admin@myhairdressers.com

14/1/13 14:53:55

Whether it be a double-quick colour, a one-of-a-kind hair treatment or an extensive beauty menu, FOUR London knows what clients want. Anyone looking to innovate and update their salon offering should take note, as the owners reveal what it takes to pave the way…

The owners of FOUR London (above, from left to right): Maleeka Taher, Denise Arnold, Charlie Double and Brooke Bohan

Define innovation… to lead, not follow, to bring new ideas to life and take creative risks.

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What drives you? Passion for what we do and knowing we can make a real difference to how someone looks with our bespoke colour techniques and products. It’s the determination to carry on doing what we love and following our dream to be the best.

How do you find innovative brands to partner with? We have recently taken on La Biosthétique, after many months of research. We source brands from the best available worldwide, looking for high quality, high-tech ingredients that will return the best results and help prolong and maintain hair colour and condition.

How do you ensure you’re always innovating? We hold regular team meetings to throw ideas around.

No matter how off the wall an idea might be, there is always something to

come out of it. Having been trained

by Jo Hansford, who’s at the top of her profession, we feel we can take what we were taught and use that to progress and reinvent our colour theory and ourselves.

Where do you get your ideas?

Sitting in a Mayfair bar and peoplewatching. It’s amazing how an idea can spring from the simplest of things. We are so lucky to be in Conduit Street as we have a lot of fabulous designer shops such as Stella McCartney, Nicole Farhi and Vivienne Westwood, and their window displays are always changing, so it’s like having a new moodboard at our disposal every day.

What should be the next big invention for hair? Truly parabenfree colour! We have tried a couple of brands that maintain theirs is parabenfree, but one of us has allergies to paraben-based chemicals, making it easy for us to detect if they’re present.

Icing on the Cake

The innovative extras that set FOUR London apart from the rest

Four-handed highlights – Two pairs of hands and brighter tinted roots in half the time.

Braid bar – Celebrating fashion’s on-going obsession with plaits, FOUR London launched a braid bar in time for Christmas, run by Hair Architects.

Minx nails – Custom fashion nail coating: the salon is one of just two central London locations offering this service.

Doctor Duve anti-aging treatment menu – Leading German dermatologist Dr Stefan Duve has created an exclusive menu for FOUR London, combining the Doctor Duve skincare line with the innovative Jet Peel 3 System.

14/1/13 14:54:44

Leading the world in hair extensions

Be a part of our Inner Circle Great Lengths UK

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19/12/2012 09:48

Keeping it real

Jimo Salako

traordinaire Jimo Salako Staying true to his roots, session stylist ex w London salon brings a taste of the backstage to his ne

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“When you’re on a shoot and you’re doing a model’s hair, they have your undivided attention and everyone else fades into insignificance,” explains Jimo Salako about his extensive session styling career. And it is this concept that is at the heart of Jimo’s stripped-back salon in London’s classy Leinster Gardens.

Opening just in time for London Fashion Week A/W13, everything about the salon has been designed to make the client feel like they are centre of attention backstage at a show – with a few home comforts thrown in for good measure.

Marrying the rawness of backstage styling with the comfort and tranquility of an upmarket salon, Salako London features chic yet understated furniture that Jimo picked up from various vintage shops and flea markets, reclaimed wooden floors and a minimal frontage.

“I’ve had to be really tenacious, as combining the worlds of session and salon isn’t easy,” admits Jimo. “I want it to be a breath of fresh air and a little more raw and deconstructed than your average salon.”

To achieve a healthy mix of the two, the salon contrasts polished concrete and chalky greys and whites with iPads and a help-yourself refreshment policy.

Jimo, who had the idea to open his dream salon 10 years ago, adds: “There’s a starkness to it but it’s homely. People can get up and make their own drinks if they want to. It’s a place where customers can come and carry on their work, which feels a bit like being at home. It’s luxurious but understated.”

The 2,500 sq ft salon is on two levels and will feature a retail concept store where clients can pick up quirky gifts, books and accessories, as well as hair products from Shu Uemura Art of Hair.

14/1/13 14:55:23

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Detoxify is a deep clarifying cleanser designed to effectively remove product build-up and impurities whilst retaining hydration.

Achieve superclean results with this unique formulation which combines Rosemary and Tea Tree Oil. Jojoba and Wheatgerm help condition and soften.

Use once a week as a deep cleanser or more frequently for extreme build-up.

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It’s getting hot in here…

Ensure your clients’ looks last all of Valentine’s Day with the latest innovations from the Diva Session Instant Heat range

Creating long-lasting style in a hurry used to be nothing more than a stylist’s dream; but not anymore. The Diva Session Instant Heat range of style tools allows you to create faster, longer lasting looks – perfect for Valentine’s Day when clients demand stunning locks but rarely have time to commit to intricate styles.

The Diva Session range includes all the tools you’ll ever need to create gorgeous curls, romantic waves and

smooth, sexy locks. The key innovation behind this range is that the tools heat instantly and up to 230°C, with one of the fastest heat recovery systems around.

But the innovations don’t stop there: there’s last temperature memory, automatic switch-off if left for 60 minutes, a non-slip, heat-proof silicon mat and a heatresistant glove. What’s more, the Session Instant Heat Hotpod now offers 64mm rollers – some of the biggest in the world. Who said size doesn’t matter?

We desire…

Diva Session Instant Heat Tong

We love…

Diva Session Instant Heat Waver

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Creative HEAD

Promotion

We can’t live without...

Diva Session Instant Heat Hotpod

We adore...

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NEW! Hotpod rollers e in are now availabl size g the record-breakin ntains of 64mm. Pack coetaining three flocked heat-rx colourceramic rollers, si d coded pins an three butterfly clips

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We want…

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FOR MORE INFORMATION, EMAIL HELPDESK@SALONUK.COM, CALL 020 339 3072 OR VISIT WWW.DIVAPRO.CO.UK

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Company of firsts Sourcing new and innovative haircare ingredients is vitally important for any brand looking to make its way in the hair industry, but how does it happen?

Where does the inspiration come from and what keeps a brand ahead of the game? ALTERNA global creative director Michael Shaun Corby reveals all Creative HEAD: Alterna uses a lot of unusual ingredients, from caviar to Indian gooseberry. How do you discover the benefits of these ingredients?

Michael Shaun Corby: We always look for the most efficacious, high-quality and natural ingredients available that are grown or harvested responsibly and traded ethically – we strive to bring something new to the market.

CH: What was the first product Alterna launched and how was it innovative?

MSC: Alterna launched with a new technology called Enzymetherapy, which we still use today. It’s an enzyme delivery system that ensures each ingredient penetrates deep into the hair follicle – most ingredients just sit on the surface of the hair, which doesn’t allow them to be used efficiently.

CH: How does Alterna stay one step ahead of the innovation game?

MSC: Our product development and marketing team is constantly sourcing the next big thing and pulling inspiration from elements of art, fashion and travel. It often comes up with ideas that most of us would say aren’t possible, but then makes them happen. The team also involves me, as global creative director, in every step of the product development process, which is great because we are a professional brand that ensures each product is the best possible quality.

CH: What does innovation mean to you?

MSC: At Alterna, we come up with revolutionary ideas and then find out if they are possible to create. So many of our ideas seem crazy and impossible to do. We don’t accept that here and find a way to make it happen, even if it takes years. That is innovation to me.

THE INGREDIENTS

Bamboo: this is the planet’s fastest growing, most resilient plant and is known for its incredible strength. As a haircare ingredient, bamboo instantly boosts hair’s strength as it’s full of nourishing elements such as amino acids, sugars and minerals. Alterna uses eco-certified organic bamboo that is grown responsibly and traded ethically.

Caviar: this is one of the richest sources of Omega-3 fatty acids, it restores strength, vibrancy and elasticity to the hair.

A’S CAVIAR REPAIR X – ALTERN LATEST INNOVATION y, The innovation: A brand-new technolog at a age dam et targ eins Strand-Building Prot . level microscopic hair How does it work? Proteins rebuild the aged dam the in tears by filling in gaps and cuticle, resurfacing the cuticle layer and n creating a defensive shield to strengthe d. the hair stran

Did you know?

Alterna pioneered the concept of treating the hair like skin, with the launch of its anti-aging range 10 years ago •Innovations2 12

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Franchising

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We give you all the support you need, but you still get to run your salon your way. It’s your business after all!” www.adeephelan.co.uk franchising@adeephelan.co.uk @Adee_Phelan 96_Adee Phelan 1

Adee Phelan Salons 11/1/13 16:00:18

The future of retail

The in-store experience is changing. As a whole generation grows up with an inherent understanding of digital technology, clients expect to see a consistent presence across all digital platforms – opening up new opportunities for salons looking to be more than just part of the game...

looks like this‌ •Innovations2 15

14/1/13 14:57:40

In today’s fast-paced retail environment, the client experience is evolving faster than ever before and becoming heavily influenced by online behaviour and mobile devices. The high-street customer is technology-savvy – 90 per cent of consumers now research products online and 60 per cent of smartphone users research products while in the store.* “The phenomenal success of smartphones and tablets has become one of the most important justifications for implementing a digital retail strategy,” says Reena Hammer, creative director of Urban Retreat. For salons, this means a daily Facebook update is no longer enough – customers want to feel engaged in the product or brand. So how can salons harness the power of digital and make it work for them? Urban Retreat implemented Beauty Touch, an interactive touchscreen that enables customers to find out more about a particular product in-store.

The salon approached Digitact, the company behind the innovation, with the idea of engaging customers with content and browsing information on product features in a dynamic and informative way, ultimately decreasing the time clients take deciding to purchase. “We have been surprised at how quickly the customers have engaged with the technology and have seen an increase in the sales of products that had previously been harder to convert,” reveals Reena.

Customers can also walk away with branded content through a ‘request info’ tab or QR codes, meaning their overall engagement with Urban Retreat and its brands lasts much longer.

It’s also brilliant for data capturing and quantifying.

“It is going to improve the data we are able to capture both on interest in specific brands as well as our clients, resulting in better, targeted campaigns and customer engagement projects,” explains Reena.

Time will tell if Beauty Touch becomes an industry standard, but so far ghd, La Prairie and Crème De La Mer have already featured on the touch screen display. “Counters that utilise interactive technology have a very clear point of difference as they have the ability to keep customers engaged for significantly longer,” adds Reena.

So, salons need to create applications that

•Innovations2 16

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support the customer’s research and buying decisions, “allowing the brand to develop a single view of their target clients and helping to tailor any future personalised promotions”, explains Chris Gates, director of retail at Hitachi Consulting UK. “Technologies such as QR codes and augmented reality applications have not yet reached their potential, but it is only a matter of time before they do.”

Other ways to engage clients digitally is through online bookings and mobile payments. Salon and spa software provider, Premier Software, has integrated PayPal into its online booking system, allowing salons to take secure payments from any online bookings that are made and reducing the likelihood of nonarrivals. “Our clients now process thousands of pounds worth of bookings a month without any additional charges to their support contract, making it a highly effective revenue stream for them,” says Robert Miles, managing director of Premier Software.

Integration into a salon’s Facebook page is also available, letting clients have the option to make real-time online appointment bookings within their favourite social medial channel. Four in 10 UK adults now access Facebook, Twitter and other social networking sites via their mobiles. “With more than 500 million users now logging on to Facebook daily, can any salon seriously afford to miss out?” asks Robert.

Another important side to digital that remains massively underused is online review sites. Research shows that 72 per cent of consumers trust online reviews as much as personal recommendations, while 52 per cent say that positive reviews make them more likely to use a local business.** If salons have confidence in their businesses, then they really must utilise this powerful tool. “We’ve seen businesses dramatically increase their footfall predominantly from this platform alone,” says Lopo Champalimaud, Wahanda founder and chief executive. “It’s a hugely powerful tool to get new clients through the door and a great incentive for staff to deliver a fantastic service.”

It is this that salons need to remember above all else – accessibility. Alongside the physical presence on the high street, your presence on the digital platforms needs to be all-encompassing. *Hitachi Consulting survey, part of its broader research into the ‘Shopping Particle’ **Local Consumer Review Survey (2012)

•Innovations2 17

Claire Rothstein for American Dream

Creative Head Promotion Promotion

Living the dream!

The goal was to create the finest possible hair extensions and at an affordable price. Please welcome the Ultimate Collection from American Dream They’re the ultimate in luxury hair extensions – 100 per cent Remi, single source, non-blended wefts, each containing hair freely given by a single individual, ensuring absolute consistency in structure, texture, colour absorption and durability. They’re excellent at holding curl, accept colour brilliantly and are the perfect match for European hair types.

No wonder the industry is getting so excited about American Dream’s Ultimate Collection!

Want even more? There’s the Ultimate Keratin Bond, a pliable, smooth bond that works in perfect harmony with the hair, expanding when hair is washed and contracting again when it is dried, so they won’t crack or break during wear. Or how about Ultimate Micro Ring strands with their slender tip finish – they can be reused time and time again to keep extensions looking fabulous for up to 12 months. And the miraculous Soft & Silky Maintenance spray, which removes tangles effortlessly, and the American Dream Ionic Hair Brush, designed to impart negative ions that leave hair with superb lustre and shine.

But the best bit about the Ultimate Collection from American Dream is affordable luxury. Contact your wholesaler for the on business fresh thinking be exhibiting Ultimate Collection and other American ill w am American Dre Dream ranges… t, the brilliant at Salon Smar king event from business networ d , Sunday 28 an reative HE A D C ur yo For more information about the American pril. Book Monday 29 A or Dream Ultimate Collection, visit 434 610944 01 on tickets now / om .c ag dm www.americandreamextensions.com ivehea visit www.creat t or call 020 8998 9840 ar m salons

14/1/13 14:59:11

Leaving competition More than a decade since it revolutionised hairdressing, ghd plans to change the game again with the launch of the ghd Eclipse It’s hard to believe that the most sought-after invention in modern hair history was launched a little over a decade ago, delivering good hair days to millions of women across the globe. Now ghd wants to change the rules again with the launch of the ghd eclipse!

“The ghd eclipse is innovative because of the tri-zone technology with six sensors for precise thermal control in the plates,” explains ghd ambassador Zoë Irwin, 2012 Most Wanted HAIR ICON winner. “The temperature is a consistent 185̊C, and it’s incredible how the hair changes as the styler glides through, it’s so effective.”

The new styler has been designed to ensure that the styler plate is kept at a constant optimal temperature to minimise hair damage, while the super-fine, precision-

•Innovations2 18

finished plates have been designed for superlative heat transfer to ensure efficiency and smooth, snag-free styling.

It allows stylists to have the confidence to tackle every hair texture, knowing they’ll always get a perfect finish.

Zoë can’t speak highly enough of the new electrical tool and it has already become a staple of her to-die-for session kit. She says: “It feels like when I first used a ghd styler more than a decade ago. The transformational effect you can achieve with ghd eclipse on any hair type – however challenging – just blows my mind. It’s going to be an absolute must-have for all session stylists and salon hairdressers and I can’t wait to share the secret!”

With millions of people looking at tabloid websites and celebrity magazines, it’s unsurprising that the media plays

14/1/13 16:46:35

in the shade a pivotal role in influencing the hairstyle choices women want. When they come in asking for a specific style, you often have just 45 minutes to recreate it and it’s tools like the ghd eclipse that can take the hard work out of producing the perfect finish.

Zoë explains: “As a hairdresser, you’re often rated on your blow-dry – clients know it’s really good if it still looks great the next day. Because the heat on the plates of the ghd eclipse is equally distributed, no area has been curled or straightened at a lower temperature. It means hair still looks great the next day, just like a top-class blow-dry.”

So, as ghd aims to continue its revolution, it’s time to embrace innovation and show your clients that you mean business!

•Innovations2 19

Ten years ago, when we went from using silver plates to the first ghd styler and ceramic plates, it felt so incredible, and it feels like that again. When you’re working with a tool, it’s about how it feels to hold and how it passes through the hair Zoë Irwin

14/1/13 16:46:51

Let’stalk

shop

Two of the beauty industry’s most prolific insiders, Millie Kendall and Anna-Marie Solowij, have masterminded a concept that’s set to revolutionise the way clients shop – and provides incredible inspiration for any salon retail space If there is one opinion that women trust in their hunt for the best hair and beauty products, it’s that of the beauty editor.

Whether it be miracle anti-ageing creams or a healthy hair detox plan, their word is gospel, and this is at the centre of BeautyMART. The brainchild of former Vogue beauty editor Anna-Marie Solowij and Millie Kendall, founder and creator of Ruby & Millie Cosmetics, BeautyMART is a concept store in Harvey Nichols London, that features a meticulously edited selection of beauty must-haves.

“The concept behind BeautyMART is that it’s like a magazine that has come to life, showcasing all of our favourite products in one place,” explains Millie. “I’ve worked in both retail and marketing and our aim was to fuse the two together. The shop is like picking up the perfect beauty edit, even in terms of the way it’s laid out – we don’t have pricing on the shelves, it’s a story about the brands.”

So, instead of searching through hundreds of products to find

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Anna-Marie Solowij (left) and Millie Kendall

the best, Millie and Anna-Marie have done the hard work – cherrypicking products rather than stocking entire ranges.

“It’s about the hero products,” says Millie, “but that doesn’t mean it’s all about the expensive ones. Our price point appeals to the masses, we’ve found our own niche.”

In addition to the London store, BeautyMART has also opened a concession in Harvey Nichols Beauty Bazaar in Liverpool and the entrepreneurial beauty duo is now on the hunt for a freestanding location and, wait for it, maybe even a salon collaboration!

On the fourth floor of Harvey Nichols in London you’ll also spy a BeautyMART vending machine, offering consumers yet another quirky way to pick up their favourite products. Given that most salons aim to generate approximately 20 per cent of its overall profit from retail, a fun and unique concept like this could boost business.

Millie adds: “BeautyMART has really taken off with consumers, they love the relaxed atmosphere and the fact that it allows them the freedom to buy the best products across brands.”

•Innovations2 21

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Final destination Hairdressing power players Adam Reed and Paul Percival have broken the mould again, teaming up with Creative HEAD to showcase the designs of their second Percy & Reed salon, as Adam reveals‌

•Innovations2 22

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Adam Reed

ADDRESS 1 Fournier Street, Spitalfields, London SPACE The salon space is a former banana and tomato merchants and it’s in a listed building so there are lots of character features. We have been looking for the perfect place in East London for a while as it’s an area that’s important to me as it takes me back to my roots.

DESIGN There’s a really nice flow to the salon. There is a lot of space and natural light so it’s very tranquil.

We’ve sourced ’40s and ’50s furniture and really mixed it up, with Dutch cutting units and a haberdashery unit as the reception desk. The design is minimal and there are no flowers, so the backwash has a living wall.

INNOVATIVE EXTRAS Next to the reception area we have a section called ‘We Love’, where we are selling items that our friends have made, such as T-shirts and jewellery. We also have atomisers throughout the salon that expel Frederic Malle perfume and have added Banana Daiquiris and Bloody Marys to our refreshments list to give clients a taste of the building’s heritage.

NEXT STOP West London and possibly New York!

Keep your eyes peeled for the first look at photos from the finished salon – only in Creative HEAD

•Innovations2 23

“Innovation is so important from a business perspective, but also from a personal perspective to keep yourself motivated. Clients expect to see things differently; it’s about subtle changes. Innovation isn’t about changing the world, it’s about surprising people” ADAM REED

14/1/13 15:01:28

Gianni Scumaci

Gianni with Vidal Sassoon

BRIGHT SPARK

FROM CONJURING UP INNOVATIVE CONCEPTS TO EXPLORING CHARACTER DEVELOPMENT, THERE IS NOTHING SESSION STAR GIANNI SCUMACI CAN’T DO...

Why is innovation so important to the hair industry?

If you can change someone’s thoughts and emotions by an idea that inspires them to behave differently, then you have something so powerful it can create an atmosphere and energy for change, which is crucial to keep any industry alive and moving forward.

Who do you think has been hairdressing’s greatest innovator?

Every fire needs a spark and, while there have been many innovators in the history of the hairdressing industry, I think the arrival of Vidal Sassoon was the best it has ever seen. There are more fires burning brightly because of his spark than any other.

•Innovations2 24

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PURE DETERM INATION Dy

lan Bradshaw, owne r of the eponymou Dublin salon, has s continued to invest in building his brand through innovative business acumen; with the launch of db face, his signatur e make-up range, and the cre ation of an academ y.

SEE THE LIGHT

SWEET SUCCESS Unlike hair mists containing alcohol, Herra Hair Perfume doesn’t dry out the hair. The brainchild of James Davis, owner of the Clay Salon and Spa in Oxshott, Herra not only smells divine with scents of Italian bergamot, midnight orchid and creamy vanilla, but also protects from UV damage and includes vitamin E and oleic acid to pamper the scalp.

As the biggest colour innovation to come from Wella Professionals in the past 20 years, Illumina Color has wowed hairdressers and put colour in a whole new light. For those of you not yet in the know, Illumina Color contains breakthrough Microlight technology – millions of micro-particles that encapsulate the tiny metals left on the hair, reducing cuticle damage to keep hues pure.

g n i k n i h t r u o y e k I li Andrew Dale

Adam Szabo for Trevor Sorbie

The hottest inventions and inventors

FULL OF GOODNESS

GOING DIGITAL Using chemicals to change the structure of the hair is nothing new, but unlike a traditional perm, digital perming uses a refined chemical process with a digitally-controlled thermal system to create frizz-free curls. What’s more, the process is tailored to hair type and condition, making it easier than ever to achieve the desired result. Trevor Sorbie Salons has already got involved by launching its Creative Curl Service, which provides waves and curls that last six months.

You’ve heard the name but are you au fait with Unite’s potential as a product brand? Founded in 2004 by former Sassoon stylist Andrew Dale to fill a void in the professional haircare and styling market, the extensive line-up features every product imaginable, all free from sulphates, parabens, DEA, MEA, sodium chloride and gluten. Stocking the products is just a small part of the Unite revolution, which offers education that’s second to none and a potential backstage pass to work with fashion designers across the globe, including Diane Von Furstenberg.

Did you know?

ive products, which takes seconds Dayle Adams started Flip-In Hair extensions in her living room and now the innovat 25 countries. to apply and offer clients an alternative to extensions, are now sold in more than •Innovations2 26

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08448 Untitled-1 1

40

30

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SPANISH FIESTA

Mark Butcher

Having launched in the UK last July, Spanish haircare brand montibel.lo has wasted no time in hosting its first live creative events at venues across the country.

The fast-moving brand has also brought a bit of Spanish sunshine to the UK with the launch of Oalia, its odour and ammonia-free permanent hair colour range, which offers up to 100 per cent grey coverage. Let that be a lesson to us all!

TOP 10

Here is the countdown of the most innovative fashion companies, according to research from website Fast Company 1. Greenbox – For selling the best clothes for Chinese children to wear 2. Polyvore – For making everyone a fashion editor, attracting more than 13 million unique visitors to its website a month 3. Moda Operandi – For bringing the runway to the consumer, without the usual six-month waiting period 4. PPR – For making luxury sustainable, with an in-house team to reduce the social and environmental footprint of the conglomerate

EDUCATION AT YOUR FINGERTIPS “Online education is the future,” says Mark Butcher, chief executive of MyHairdressers.com, who suggests it will cut out the hidden costs of traditional training, such as travel and accommodation. As the pioneers of online hairdressing training, MyHairdressers.com uses the latest technologies to deliver step-bystep video tutorials and, since it’s inception in 2007, now reaches people in parts of the globe as remote as Alaska. Mark adds: “To keep ahead, our development team is constantly updating and reviewing technology.”

5. Ralph Lauren – For creating a digital media brand within a luxury company 6. Levi’s – For going green. The denim house’s Water<Less collection significantly cuts down water use in the manufacturing process 7. Uniqlo – For carving out its place in the US market.

The Japanese brand hopes to have 200 stores in the States and sales of $10 billion (£6.2 billion) by 2020 8. M.Patmos – For making sustainable fashion so beautiful 9. Kenzo – For saving a 40-year-old brand by hiring two US retailers as designers, Carol Lim and Humberto Leon of Opening Ceremony 10. UnitedStyles – For giving the consumer all the power.

The Shanghai-based company lets users design, order, share, and preview their own clothing through Facebook.

PURSUIT OF COLOUR PERFECTION Billed as an alternative to foil and mesh techniques, Colour Placement System is a new colour tool created by hairdressers William and Karen Sparacia. Promised to take between 10 and 30 minutes to apply, it’s suitable for all stylists, regardless of colouring experience. The deceptively easy application process means multiple colours and treatments can be applied at the same time.

Did you know?

feel of your salon, your pricing structure or your creative direction, Unlike traditional franchises, Adee Phelan doesn’t want to control the look and no catch. in conjunction with Wella Professionals he’ll offer all the support you’ll need, with •Innovations2 28

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Back to basics Balmain Hair’s new Styling range for hair couture is so modern and forward thinking that it’s guaranteed to be a session stylist’s best friend. Ironically, it’s the very fact that the range has been stripped back to basics that makes it so innovative.

Picture this: a plethora of hairdressers tending to models’ tresses minutes before a show. It’s down to them to transform a look in a matter of seconds and to do this they need no-nonsense products that are clearly labelled and above all, perform as promised. Featuring Argan Moisturizing Elixir, Silk Perfume, Texturising Salt Spray, Volume Mousse and Session Spray in both strong and medium hold, the range provides stylists with the support they need to style freely.

Straight to hair heaven

Life-lonnogw

Great Lengths lists a er off s salons and sty aining Tr l tia Lifetime Essen its of rt pa as tee Guaran on ati uc ed e rcl Ci r Inne antee initiative. The guar Great e th of covers the life ased rch pu tem sys Lengths les ab en d an lon sa e by th ive ce re new stylists to in discounted training eir th e ov pr im to order lls in techniques and ski cation, pli Great Lengths ap g. lin sty d cutting an

Natural hair oil specialist Macadamia has launched an innovative straightening system called StraightWear. Certified 100 per cent formaldehyde-free, the in-salon service promises results that last up to four months.

As well as straightening up its act, Macadamia has also made a move on reinventing the art of shampooing, with the launch of Flawless. This innovative six-inone cleanser refines hair texture, optimises styling and cuts down on blow-drying time.

Have you ever seen anything like it?

The Diva Beach Curls Wand features an than ever to recreate natural beach curls.

innovative bubble shape, making it easi er

With 25 heat settings to select from your

clients can have natural-looking, tousled waves in double-quick time.

•Innovations2 30

14/1/13 15:06:31

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28-29 April 2013 Park Plaza Riverbank, London

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Andrew Barton Dylan Bradshaw Errol Douglas MBE Gary Hooker & Michael Young Sharleen Hunter The John Carne Team Carolyn Newman Richard Phillipart John Rawson Trevor Sorbie Artistic Team Esther & Tommy van der Veken Darren Webster Ken West Lisa Whiteman Nick Wood

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fashion RAPHIC “THE PHOTOG E FROM CONCEPT CAM WILD A VERY FRESH HERE BEGINNING, W RE THE GIRLS WE TO ENCOURAGED OWN BRING THEIR O IMMEDIACY T THE STORY”

ed “Sexy, u nd ress o ha ir w a s key t c rea ting th is ad h it , n io t c e l l co o rn w it b a k o o l to till s t u b d e ir t d an ve r y e d g y a n d w ea ra b le”

“W e asked the mo dels to take on a ro le that wa s wild and organic, with beauty alw ays at its heart ”

“IT’S A HARD TASK TO GET MESSY HAIR LOOKING POLISHED, BUT I THINK WE’VE ACHIEVED IT HERE! FASHION, SESSION ELEMENTS AND THE GIRL’S OWN SENSUALITY HAVE ALL HELPED TO BRING IT TO LIFE”

STORYBOARD ’90S GRUNGE MEETS FEMININE BEAUTY, IN THIS RAW COLLECTION FROM TRACEY DEVINE-SMITH

Creative HEAD 117

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Fashion

The wild ones Beauty is laid bare in this raw collection from Tracey Devine-Smith, proving that polished perfection doesnâ&#x20AC;&#x2122;t always prevail Photography Jack Eames

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Hair Tracey Devine-Smith Make-up Maddie Austin StylinG Desiree Lederer

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Fashion

Concrete jungle Exploring the colourful side of New York City, bold is beautiful in Fabio D’Onofrio’s collection, Mash-Up Photography Lauren Baker

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Hair Fabio D’Onofrio at TWA Stylist Chloe Badawy Make-Up Isabel Ruiz Nail Artist Rie Okusa

•117-127_Fashion 11

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THE LAST WORD

Heart of the matter Innovation should be at the heart of your business if it’s to stay on top, says Anne Butterly, the brains behind revolutionary disposable towel brand, Easydry

The business is ticking over nicely, you have a strong team and your clients are happy, so what do you do? It’s tempting, after the rocky first years of setting up a salon, to sit back and take a bit of time-out, but that’s the last thing you should do. You must stay hungry, you must stay alert and you must stay enthusiastic – you’ve got a team and a business to lead. If you become complacent, all your hard work can quickly unravel.

A strong business leader constantly questions the way things are done, has a vision that is always evolving, keeps an open mind about new ideas and embraces change. Being a dynamic leader brings an energy to a brand that keeps it ahead of its competitors and its team motivated.

At Easydry, we look at how salons operate and then develop solutions to try and help make things better and more eco-friendly, allowing teams to focus on their clients.

It’s always easier to imitate than innovate, to recreate than initiate, but you should thrive on innovation and creating products that will change the industry. It’s not in my DNA to sit back and say: ‘Hey, we’re doing okay, let’s have a bit of a breather,’ and it shouldn’t be in yours.

Keeping your brand alive and energetic will keep you ahead. You might have to take risks – innovation often means just that. It’s nerve-wracking. I gave up a great job

because I was convinced I had invented something that would really help salons. I then had to find an innovative way to convince hairdressers that I was right. I’m getting there but it’s not easy. It might never have worked. And your own innovation might not work but if you don’t try, how can you advance? Every forward-thinking company I know is constantly updating its five and 10-year business plans to incorporate new developments.

Innovative stylists are out there doing more beyond the salon – you’ll see their salon name frequently in magazines as they value-market themselves as a way to keep their teams (and clients) interested in and motivated about the brand. These guys don’t sit around pondering new possibilities. They act on them. As soon as someone has a good idea, look to see if it is feasible and waste no time making it a reality.

You can be open to new technologies that improve your service and your client care, you can invest in your team’s continuous development and you can breed a sense of hunger for the new within your brand so that it is you, and not your competitors, who lead the way.

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Anne Butterly is managing director of Easydry, winner of the Irish Times Innovation Award for green technology in 2010.

Want to have your say? Email Lauren@headmag.co.uk

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