Creative HEAD January 2015

£4.50 JANUARY 2015

In print •online•everywhere!

JANUARY 2015 CREATIVEHEADMAG.COM

THE

bright SIDE

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WHAT CAN YOU ACHIEVE IN 2015?

BOOST YOUR BUSINESS, INSPIRE YOUR COLOURISTS AND BUILD YOUR TEAM’S MORALE THROUGH EXCITING EVENTS AND SHOWS WITH WELLA EDUCATION

WHERE DO YOU SEE yourself and your salon this time next year? If you’ve got high hopes and big dreams then Wella is the partner for you. Hairdressing is a craft and the skills required need to be constantly improved upon, so Wella treats hairdressers as the artists and craftsmen they are – designing each course to inspire all levels of stylist – from the junior to the owner.

Dream big this year with Wella Education.

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WE’VE FOUND THE ONE

THE SEARCH IS OVER – WE’VE DISCOVERED YOUR PERFECT PARTNER IN WELLA EDUCATION. HERE’S WHY… ● Wella has 135 years of experience in providing leading industry education ● The Wella Career Path makes discovering and booking the right course easy, meeting all your salon and business needs ● With studios in London, Manchester and a new pop-up studio in Edinburgh hosted in Cheynes Academy, along with a range of in-salon training, Wella brings education to you ● A variety of inspirational shows and events, including Wella Professionals TrendVision Award competition, keeps stylists inspired and excited, as well as offering excellent networking opportunities ● With four new levels of education – Master Craft, Advanced Craft, Essential Craft and Discovery – Wella has the course you need to develop your expertise and inspire you and your team ● Wella has more than 90 guest artists teaching the latest techniques, including experts such as HOB Salons’ Akin Konizi, Marc Antoni’s Bruno Marc Giamattei and renowned colourist Josh Wood

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FACETIME!

WELLA’S PORTFOLIO OF GUEST ARTISTS IS A WHO’S WHO OF SOME OF THE MOST NOTABLE CREATIVES AND VISIONARIES IN THE HAIRDRESSING INDUSTRY – AND YOU GET TO MEET THEM THROUGH THE MANY WELLA EDUCATION COURSES

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THE WELLA GUEST ARTISTS are on-hand to impart their creativity and expertise with passion and commitment – so book yourself on a course today and meet some of the famous faces that make up the following incredible teams…

GUEST ICONS

These visionaries bring their talent and creativity to many of Wella’s studio courses.

ART TEAMS

Iconic Art Teams, which have excellent credentials, bring dynamism, talent and creative innovation to the studios.

GENERATION NOW

This up-and-coming team of talent is selected each year and given unique opportunities to become key players in the industry.

COLOUR CLUB

A collective of the industry’s most skillful colourists, working with you at Wella’s shows, studios and seminars.

COLLEGE ARTISTIC FORCE

A dynamic force of hairdressing talent.

They can be booked to visit and educate at your local college.

CULT TEAM

A fearless group of fashionistas set to revolutionise the face of modern hairdressing.

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ON THE MASTER Colour Programme, colourists will go on a journey of intense learning to develop their creative and corrective colouring skills. They’ll gain an accolade that’ll impress clients and allow your salon to offer the best possible service.

WELLA PROFESSIONALS MASTER COLOUR PROGRAMME

The course allows your colourists to gain a fresh approach to colour, becoming the best they can possibly be, while you have the opportunity to boost your business by offering professional quality colour from a reinvigorated colourist.

SALON OWNER PREVIEW EVENING

THE GRANDMASTERS REACH THE HIGHEST LEVEL AS A COLOURIST WITH THE WELLA PROFESSIONALS MASTER COLOUR PROGRAMME

The four-stage Master Colour Programme is recognised as one of the best colour accreditations in the industry and last year Wella improved it further by adding the Salon Owner Preview Evening to provide key information about the programme to owners, so they can send the right person on the course.

BUSINESS BUILDING SEMINAR WITH CAROLE TAYLOR

Following the graduation of your Master Colour Expert, owners and managers are invited to attend a Business Building Seminar with Carole Taylor, director of salon marketing firm ClientWave, where you’ll find out how to utilise your Expert to drive turnover.

MASTER COLOUR CONGRESS

MASTER COLOUR PROGRAMME course dates are available at the new Wella Pop Up Studio Scotland, hosted at Cheynes Academy

All Master Colour Experts are also invited to join Wella Professionals at the annual Master Colour Congress where they’ll be among the first to witness what Wella Professionals has in store for the year.

Contact your Wella account manager or your nearest Wella Studio (London: 020 7637 7172, Manchester: 0161 834 2645) and enrol on the first stage of the Master Colour Programme today

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CR EATIV E HE AD PR OM OT ION

EVERYBODY’S TALKING ABOUT… BE THE FIRST TO KNOW ALL THE LATEST HAIR TRENDS, GET INSPIRED AT FIRST-CLASS HAIR EVENTS AND MINGLE WITH TOP INDUSTRY ICONS – ALL WITH WELLA

HUSH CLUB

EVER FEEL LIKE everybody is in on a secret except you?

Don’t be left out again; join the HUSH Club. Hosted by Wella Professionals, HUSH Club is an opportunity to meet leading international figures and some of the hottest new talent. You will get the chance to learn about the latest styling and colouring techniques to take back to your own salon business. With limited guest numbers you really do benefit from the intimate atmosphere. The Sassoon Creative Team will be the next event at HUSH Club, and members will have the rare opportunity to see the next generation of style from Sassoon directors Edward Darley and Bruce Masefield.

DATE: 16 MARCH

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TO BOOK contact the Wella World Studio London on 020 7637 7172

BUSINESS NETWORK LIVE EACH YEAR, Wella Business Network LIVE (BNL) is more successful than the last and it now has an immense following of salon owners and managers. So what is it that makes it so good? Well it’s an opportunity to network with other salon owners and managers and you can enjoy an exciting line up of guest speakers from all walks of life. BNL 2014 covered a whole variety of topics including communication, online retailing, managing young creative talent and building sustainable brands.

Last year’s line-up of guest speakers included Ruby Wax, Amanda Wakeley OBE and Pete Waterman OBE DL. For 2015, Wella guarantees another unprecedented line-up, a superb venue and a refreshing approach to business. So if you are a salon owner or manager be sure to register early – BNL sells out every year!

DATES: 6 AND 7 JULY REGISTER YOUR INTEREST Call Wella Events on 0845 601 8128 or email wellaevents.im@pg.com

02/12/2014 12:45

Sharon Cox, Sanrizz

Leonardo Rizzo, Sanrizz

Ctheynes

BOOK NOW!

GET THE INSIDE TRACK ON TRENDVISION AWARD 2015 – BEFORE IT SELLS OUT!

The TrendVision Award 2015 Insight Tour is your chance to get up close and personal with top industry icons as they present the 2015 trends. Gain an indepth understanding of the Wella Professionals 2015 trends, a sneak preview of new innovations and top tips on how to get the best from your TrendVision Award entry. The Wella Professionals TrendVision Award 2015 Insight Tour is at the following venues:

DATE

VENUE

ARTIST

2 February 3 February 4 February 9 February 10 February 11 and 12 February 16 February 17 February 18 and 19 February

Maidstone, Marriott Tudor Park Bournemouth, Marriott Highcliff Bristol, Doubletree by Hilton Sheffield, Doubletree by Hilton Northampton, Marriott London, Wella World Studio Glasgow, Radisson Blu Newcastle, Sage Gateshead Manchester, Wella Studio

Cheynes Cheynes Cheynes Marc Antoni Marc Antoni Marc Antoni Sanrizz Sanrizz Sanrizz

Marc Antoni

TRENDVISION AWARD INSIGHT TOUR

PRICE: £23 including VAT TIME: 7pm - 8:30pm, doors open at

6:45pm

NEW FOR 2015! TRENDVISION AWARD ACCESS SEMINARS

This seminar provides tips on how to enter the TrendVision Award and how to create a winning look. You will gain an insight into the Wella Professionals trends, be able to share your new trend inspiration with the rest of the team and gain the confidence to recommend changes that are trend-focused in the salon.

WELLA WORLD STUDIO LONDON 19 January 9 February 26 October

WELLA STUDIO MANCHESTER 2 February 11 March 13 October

WELLA POP UP STUDIO SCOTLAND 27 January

Seminars are valued at £100 per person and are free to all Wella gold and silver account holders.

Book now to secure your place! For TrendVision Award Insight tickets, contact your Wella account manager or call the Wella Events Hotline on 0845 6018 128. For a place on the TrendVision Award Access Seminar, contact your Wella account manager or call the Wella Studios: 020 7637 7172 (London), 0161 834 2645 (Manchester and Scotland)

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02/12/2014 12:46

CREATIVEHEADMAG.COM LOOKS

HAIR

NEWS

RUNWAY

BLOGS

EVENTS

SHOP

COMPETITIONS

WIN IT! Get your hands on the entire Paul Mitchell Tea Tree System

WATCH IT! See Johanna Cree Brown’s new wave collaboration with director Roger Spy

BOOK IT! For business inspiration and networking aplenty, buy your Salon Smart 2015 tickets now!

SEE IT! Inspirational collections, such as this by Heading Out Hair & Beauty

BUY IT! Stock up on your New Year essentials online in our shop, with Aston & Fincher

Creative HEAD Magazine

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@creativeheadmag

27/11/2014 12:50

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26/11/2014 11:17

NEW WELLA EDUCATION 2015 NEW FOR 2015

WELLA ARE PASSIONATE ABOUT BEING YOUR PERFECT PARTNER. SO WHATEVER YOU WANT TO ACHIEVE, WE’RE ALWAYS THERE FOR YOU. Wella work in collaboration with more than 90 inspirational Guest Artists & Art teams sharing their passion and expertise with the industry through events and seminars.

With a team of 130 Education experts, we are here supporting every hairdresser in their career journey & business development.

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Four NEW levels of Education tailored to suit every role in your salon team and meet the needs of the salon business.

Full details of Wella Education 2015 will be available in January! To be one of the first to receive the Education Book 2015, call 0845 6018 128 or email wellaevents.im@pg.com For the latest Wella Education news become a fan of ‘Wella UK’ on Facebook @wellapro

26/11/2014 11:17

Editor’s letter

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82 JOIN US!

Is there a more miserable time of the year than January?

The sun is but a distant memory, your waistband is feeling horribly snug after the festive excess and the monthly credit card bill makes a thump when it lands, swollen by Christmas wish list desires and New Year ‘bargains’. One survey has even pinpointed the most depressing day of the year – the third Monday of January, or ‘Blue Monday’. It’s enough to make you slither underneath your duvet until March... but the only mood we’re in at Creative HEAD is a fighting one, as we dedicate our January issue to battling the January blues! And what better way to go about it than by unveiling the Happiness Issue? We celebrate stylists, who are regularly seen as being the happiest workers in the land; we investigate how happy your clients are, and how you can thrill them with every visit; and we discover how to keep the earth that bit happier too, by adopting a greener way in the salon. So, if you want to turn that frown upside down, start reading... and then take to Twitter to tell us at @creativeheadmag how you’re ensuring you and your clients have a happy 2015!

Amanda Nottage Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year

amanda@headmag.co.uk

creativeheadmag.com

Creative HEAD Magazine

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Got your Salon Smart tickets?

Creative HEAD’s annual business networking event returns to London on 26 to 27 April – and with a stellar line-up of business experts and salon owners sharing their ideas and experiences it’s THE place to pick up all the inspiration you need to grow your business. Don’t miss it! To book call 01434 610944 (find more info on page 50). Kick-starting a talent-packed 2015 schedule, The Coterie – Creative HEAD’s hair and fashion members club – will meet in London on 26 January to hear exclusive talks from M+P Models London and session stylist Tracie Cant. Not a member? Call 01434 610933 for details. Keep up with Creative HEAD events news at creativeheadmag.com/events

@creativeheadmag

Creative HEAD Magazine App

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January

WHAT’S INSIDE BROOKS & BROOKS

We talk to the extraordinary talent-spotting pair about keeping their salon on top

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GET HAPPY

ON THE COVER

How do you make your clients smile?

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Wella Professionals Couture Colour

SCENE

HOB Salons takes home the big prize at Wella TrendVision

EDITOR

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

AMANDA NOTTAGE

ADAM WOOD

DAVID HAMMOND

DEPUTY EDITOR

ONLINE EDITOR

BETH DAVIE

AMY WOOD

SPECIAL PROJECTS MANAGER

ART DIRECTOR

ADVERTISING

NICK JABBAL

BEN BALDOCK LAURA TUCKER

JOANNA ANDERSEN

PUBLISHER CATHERINE HANDCOCK

ART GRAEME WHITE

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Creative HEAD Magazine

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

Special Edition cover by Aveda

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

04/12/2014 10:03

PUMP IT,MIX IT, bOOST IT! colour conditioning shots

new Bring the art of mixology to the salon backbar with new Fudge Colour Conditioning Cocktails.

Available in 5 shades: Mahogany, Brunette, Blonde, Red and Copper.

/fudgehair @fudgehair Visit fudge.com or call 020 7845 6333

Unlimited cocktail concoctions...WhAT’S YOUR FLAVOUR? Sunshine Slammer

Mulberry mojito

kamikaze copper

cocoa bomb

peachy bellini

SUPERIOR quality re m y h a ir Inspired by leading session stylists, the superior 100% Remy Hair Extensions by Hairaisers is a collection of high quality hair, selected for its health, shine and natural elasticity to deliver optimum quality time and time again. Available in a choice of weft or clip form, in a range of lengths and an array of beautiful natural shades.

B Y HA I R A I S E R S

To open a trade account visit www.hairaisersshop.com or call 0208 965 2500 facebook.com/hairaisers.london @hairaisers

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05/02/2014 16:11

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

AGE-DEFYING HAIRCARE TIPPED FOR A TOP 2015 ANTI-AGEING HAIRCARE is one of the key emerging trends of the New Year, according to research by Mintel, highlighting a raft of new opportunities for salons.

According to Mintel’s Global New Product Database, almost half of UK consumers are interested in using anti-ageing haircare ingredients and an additional 19 per cent would pay more for them, yet only three per cent of global hair launches carried an antiageing claim last year.

Hair by JFK in Edinburgh specialises in anti-ageing hair products and recently launched its ‘Real Women of JFK’ collection showcasing older women who make up the bulk of the clientele interested in anti-ageing.

Karen Brown, owner and creative director of Hair by JFK, said: “Due to our location in an exclusive suburb, we cater to an older demographic. Using anti-ageing treatments lock in shine, which always seems to disappear as women get older.”

Sally Montague, director of the Sally Montague Hair Group, believes catering to this older market is key as they are keen to spend on products. She explained: “We like to look after these clients as they visit the salon more regularly and tend to spend more on luxury professional haircare products. This client group specifically likes to continue the salon experience at home.”

Another trend expected to boom next year is men visiting the salon for a variety of treatments such as beard trimming – 42 per cent of Brits say it’s fashionable for men to have beards, though 39 per cent say they feel pressure from others to keep their facial hair neat and tidy.

Dion Padan, Fudge ambassador and owner of Hooka in Liverpool, said: “We offer services targeted at the fashion-conscious male, such as beard trims. Beards have become a key statement at London Collections: Men.”

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Bumble unveils S/S15 trends BUMBLE AND BUMBLE salons were treated to an intimate trends session with session stylist Lyndell Mansfield, who’s recently worked with the brand on fashion week shows such as Anya Hindmarch. She showcased S/S15 trends Au Naturel, Low Maintenance, One of a Kind and Handworked Organic, while Bumble and bumble educator Bea Watson quizzed her on her career and celebrity clients such as Beth Ditto, Noomi Rapace and Paloma Faith. The event also revealed a competition to win a stylist kit curated by Bb. global artistic director Laurent Philippon and a trip to New York to attend the Bb. University, among other prizes. For details, email hairfashionandfantasy@bumbleandbumble.co.uk

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EDWARD JAMES LONDON WINS TOP AWARD

I PREDICT A RIOT THE HEADMASTERS’ ART TEAM was on hand to create scene-stealing looks at the SIBLING Fashion in Motion show at the Victoria & Albert Museum. The team, with L’Oréal Professionnel, created slicked-back and dapper looks to complement the bold and playful menswear collection, which gave a nod to the 2011 London riots with provocative chunky knits and pom-pom facemasks.

WORTHINGTON APPRENTICES CELEBRATE Maxine Hanson (centre left) with Charles Worthington

CHARLES WORTHINGTON presented the salons’ annual Apprentice Training Awards at the L’Oréal International Academy in London. Hosted by trainers Andrew Myles, Sophie Clare and Johanne Herald, the evening saw 13 apprentices showcase their work to an 80-strong audience and panel of judges, which included Charles Worthington and his art team director, Marc Trinder. Maxine Hanson won the coveted Colour Inspiration accolade, while Tasha Carr won the Senior & PA Apprentice award.

To-do list Your planner for the month ahead...

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January START THE YEAR WITH A BANG

There’s no better way to kick off the New Year than heading to the Headmasters Awards. Taking place at Battersea Evolution, the awards show is always a night to remember. But the big question is: will the dodgems be back?

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ROLE MODELS

Coterie members will get an insight into the whole model journey, from being scouted to development, with session and celebrity stylist Tracie Cant and two representatives from M+P Models. If you don’t want to miss out, email info@the-coterie.net

26 January

27 January

ACCESS ALL AREAS

Keen to enter Wella Professionals TrendVision this year? Discover how to create a winning look at the TrendVision Award Access Seminars in England, as well as a pop-up in Scotland on 27 January. Call 020 7637 7172 (London) or 0161 834 2645 (Manchester and Scotland).

Edward James London Aveda Salon & Spa has been crowned Business of the Year at the Wandsworth Business Awards 2014.

The salon beat more than 50 businesses nominated in 10 categories at the borough’s premier business awards, held at a gala reception at the Roehampton Club, led

by Wandsworth Chamber of Commerce and hosted by broadcaster and entrepreneur, Neil Bentley. Salon owner Edward James, said: “This means so much.

I would like to thank the team, my business partner Natalie Love, family, friends and everyone who has worked for this.”

❤ WE LOVE

From Kimye to Brangelina, we love fusion at Creative HEAD, so imagine our excitement when we saw Stylbrid 9 from Sebastian Professional. It’s a micro-spray mousse that’s a primer and styler hybrid, offering clients shine, texture, volume and definition.

FOR MORE New Year retail ideas, turn to page 14

CREATIVE HEAD

04/12/2014 10:05

#CHedit

59%

of consumers believe it looks unprofessional for men to have an ungroomed face in the workplace, according to Mintel’s Men’s and Women’s Shaving and Hair Removal UK report

MY month

AHEAD

What January has in store for...

GEORGIA DENTON THE CHAPEL ISLINGTON

GOLDWELL UNVEILS MENTORING PROGRAMME

We’re launching a new bar concept and refurbishing the colour studio. We’re also running an event where we transform the space into an art gallery once a month and I will be helping the team prepare for an upcoming photoshoot. Other artistic projects include our hair show in the dark, Episode II, and I am also going to the Redken Symposium in the US.

SHAUN HALL GOLDWELL HAS LAUNCHED its new mentorship programme for 2015, which aims to nurture new creative colour talent.

The Goldwell Color Creatives programme kicked off with a Color Zoom Creative Workshop at Goldwell’s Academy London. It was attended by the first 14 Color Creatives who successfully gained a place on the programme after an initial application process.

The Color Creatives for 2015 are: Natalie Jones from Cameo, Hereford; Nikita Tandy from Aqua Hair Design, Cardiff; Kirstie Smith from Gerard Hairdressing, Grantham; Lauren Harcroft from Hobson & Holmes, Darlington; Ben Martin from Hair@22, Taunton; Hannah Cleaver from Iconic, Cheam; Kerry Glass from Sarah Hodge Group, Taunton; Natalie Gray

from Elizabeth Ann, Market Bosworth; James Hayter from Edge Hairdressing, Ipswich; Olivia Brännström from Vogue International, Leamington Spa; Naomi Walters from The Salon, Taunton; Trudie Wilkinson from Gloss Hairdressing, Knaresborough; Cally Mallett from Burlesque, Newport; and Jessica Hawley from Mark Leeson, Mansfield.

The team will receive four mentoring days, three of which will be from the Mark Leeson Art Team, culminating with a professional photoshoot in April.

The Color Creatives programme is open to salons that are part of The HUB, Goldwell & KMS California’s business networking club, and hopefuls must be over 20 years old at the time of applying.

Salons get ‘wage shamed’ over NMW Several hair and beauty salons are among the 25 employers ‘named and shamed’ by the Department for Business, Innovation and Skills for breaking the law by failing to pay the correct national minimum wage (NMW).

Employers who fail to pay employees the right wage risk being publicly named and can face penalties of up to £20,000. However,

CREATIVE HEAD

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the government is changing the law so that by next summer the maximum fine will be £20,000 per underpaid worker, rather than £20,000 per place of business.

Hilary Hall, chief executive of the National Hairdressers’ Federation, said: “Government is taking a tough line. If you get this wrong it’s going to be even tougher in 2015.”

MARK LEESON CHESTERFIELD

I’m on a break in Mexico for a week in January and then it’s back to work at the new Mark Leeson Chesterfield salon.

We have six new team members, and a training night in January will really immerse them in the Mark Leeson ethos. I am also an ambassador for KMS California so I will have a few days of training in London.

JO CASWELL

MUTINY HAIR SALON

“It’s an exciting time for me as I’m working at Fudge’s pop up salon, The Fudge Fix, at London Collections: Men A/W15. Other Fudge brand ambassadors and I will be providing dry cuts and styling for those who want to look the part for fashion week. We’re expecting fashion’s finest, from press to designers and even a few celebrities!”

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#CHedit

Get effortless texture from bedhead to beachy, with Living Proof Instant Texture Mist.

RRP £22

Add extra shots to your mocha latte and cappuccino brunettes with Igora Royal High Power Browns from Schwarzkopf Professional.

In a hurry? Grab TIGI’s new reformulated copyright©olour rich crème activators for up to 45 per cent faster mixing.

IN-SALON SERVICE

01282 613413 livingproof.com

0844 844 0944 tigicopyrightcolour.com

IN-SALON SERVICE 01296 314100 schwarzkopfprofessional.co.uk

COLOUR CLOSE-UP

Do your bit for the planet with Paul Mitchell’s Tea Tree Bonus Bags. Made from 100 per cent recycled materials, each bag contains a shampoo and conditioner duo.

RRP £25.75 0845 659 0011 paul-mitchell.co.uk

Welcome the art of mixology into the salon with the launch of the Colour Conditioning Cocktail Bar from Fudge. Available in red, blonde, brunette, copper and mahogany, the shots are designed to boost both colour and shine, offering oodles of hue fusions without long-term commitment. Get mixing!

IN-SALON SERVICE 020 7845 6333 fudge.com/professionals

Frizzy-hair horrors causing headaches for your clients?

Introduce them to Care & Style 2-Phase Detangling Conditioner from Affinage.

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IN-SALON SERVICE 01392 365177 milkshakehaircare.co.uk

RRP from £2.99 (75ML) 0845 600 0122 lorealprofessionnel.co.uk

For blinding shine in a range of 31 shades and a clear, Deepshine Demi from Rusk is an intense colour clients will adore.

IN-SALON SERVICE

RRP £7.75

020 3393 9070

01794 527111

salonservices.com

affinage.com

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Perhaps the tastiest way to colour, milk_shake smoothies are semi-permanent colours in 41 mixable tone-on-tone shades with fruit, milk, organic honey and cocoa extracts included.

Super-fine, super-dry new formula Infinium hairspray from L’Oréal Professionnel instantly fixes hair when backcombing, tousling, defining and more.

CREATIVE HEAD

04/12/2014 10:10

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS

NATURAL SELECTION

LAUNCH OF THE MONTH

FOR MORE Eco friendly options, turn to page 82

‘Less is more’ is the thinking behind the new Wella Professionals care range, Elements. Inspired by nature, the line-up of four products is free from sulphates, parabens and artificial colourants, and is enriched with tree extract and Wella Professionals’ nuTREE complex, to provide up to 10-times more keratin protection to shield the hair and inject life back into the roots. Clients will lap up the luxurious lather of the Renewing Shampoo, while the Lightweight Renewing Conditioner strengthens each hair fibre from within and its Renewing Mask intensively restores and preserves its natural inner structure. But we’re really excited about the Conditioning Leave-In Spray, a clever dual-phase spray that cares and protects hair from daily stress while providing hair gentle hold.

It’s elementary, my dears.

RRP from £12.20 01202 595700 wella.com

IT’S ALL ABOUT... EXTENSIONS The Professional Selective Collection from Balmain Hair showcases new silk bonds, a new colouring process and hair that’s infused with silk proteins for the shiniest lengths that look oh-so natural.

Keep prepped extensions tidy during application with this nifty drawing mat from Remi Cachet.

The non-slip outer and flexible prongs keep extensions safe, great for colouring and when you’re removing wefts to reapply.

IN-SALON SERVICE

SALON PRICE £39.95

0800 781 0936

01642 867213

balmainhair.com

CREATIVE HEAD

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remicachet.com

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ADD TO BASKET FREE!

Buy six NXT tubes and get the above tinting pack, absolutely free! It includes a bowl, two brushes, a tint shaker and a measuring cylinder, worth £4.50

Want a bright new colour range to liven up the salon for the New Year? For amazing performance combined with value for money, take a look at NXT Hair Colour. It has an incredible 91 shades in its colour palette, intensifiers for creativity and 100 per cent grey coverage. Its Anti Colour Fade Technology means hues stay intense for longer, and its deeply nourishing and conditioning formula ensure locks look lovely for longer between salon visits. There’s also a line-up of semi-permanent shades and accessories, such as four dedicated developers and colour correctors for tidying all tones. And with each 100ml tube giving you 200ml of working colour, you won’t feel squeezed!

BUY IT £4.49 EACH, OR 12 OR MORE FOR £4.27 EACH

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CREATIVE HEAD

02/12/2014 09:46

creativeheadmag.com/shop

WANT IT? SHOP IT! CREATIVEHEADMAG.COM BRINGS YOU EXCLUSIVE BRANDS, THE BEST DEALS AND THE CAN’T-LIVE-WITHOUT ESSENTIALS. WHAT’S IN YOUR BASKET? POWERED BY

ASTON & FINCHER GOWN

SIMPLYDRY TOWEL

EASY TROLLEY

No salon can survive without a healthy supply of gowns. Freshen up your wraparounds and cover ups this month and choose from a variety of colours.

Simplydry’s super-soft disposable towels make salon life that much easier, as well as easing your conscience – they’re 100 per cent biodegradable!

Designed by Italian manufacturer Ceriotti, the Easy Trolley is stacked for storage and versatility, with removable trays and fixings for tools.

BUY IT £9.82

BUY IT £12 for 50

BUY IT £105

GLIDE SEAT

VALERA SWISS TURBO 8200

KASHO IMPRESSION

A nifty stool that can whizz you around the salon. The Glide has rubberised wheels for a smooth ride that doesn’t clog with hair. Just watch your speed!

The highest specification traditional dryer in the Valera range, this uses ionic tourmaline technology to smooth the cuticle for an ultra-sleek finish.

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02/12/2014 09:46

#CHedit Ready for the Midlands Fashion Awards afterparty

At the Midla nds Fashion Award s

M eet ing a local beauty blogg er

In the frame

Th e crown ing glo ry

It List Rising Star Olivia Butt-Freer from Lisa Shepherd Salons snaps away SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativehead

In the salo n – doin g what I love

With Sa m McK night at the Most Wanted and It List winners’ dinner

All that glitters...

Me and my new BF F!

With Kate Middleton lookalik e Heidi Agan!

Why did you want to become a hairdresser?

I have always been artistic and with hairdressing I’m able to use my creative qualities and make a good living so it was an easy decision.

What have been your highlights so far?

One of my clients, US ambassador Matthew Barzun and his wife, invited me to the Vogue Fashion Week party, where I was introduced to Tom Ford and Victoria Beckham.

Where do you see yourself in 10 years’ time?

I don’t know but I do know next year is incredibly busy with shows in New York, Paris, Dubai, London and Milan.

So for the forseeable future, hair is my life.

What would be your dream hairdressing gig?

My dream hairdressing gig would have to be a Tom Ford fashion campaign, but then the Victoria’s Secret show wouldn’t be bad either!

RISING STAR

NAME: JACK MERRICK-THIRLWAY AGE: 26 SALON: NEVILLE HAIR AND BEAUTY

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CREATIVE HEAD

02/12/2014 09:48

#CHedit

Inside story MYLA & DAVIS BRIXTON

KATYA DAVIES HAS unveiled her third Myla and Davis salon, this time in the South London locale of Brixton. According to Katya, the area seemed like the next natural location: “we feel the vibrant and friendly community reflects our brand”. It’s a labour of love for the team, who helped design the salon themselves, taking inspiration from London – new stores, coffee shops, galleries and more. “We want each of our salons to have its own identity,” explains Katya. “Our Brixton salon has a fresh, minimal aesthetic with clean lines, hanging fluorescent lights, and we worked with the Fresh Flower Company to have lots of plants.” Inside, along with Wella Professionals and Bumble and bumble products, you’ll find a mix of new team members and existing ones from the other salons, including manager Jess, Myla & Davis’s first graduate stylist. Seems the brand has a knack at growing talent too!

HOT BUYS TOP FORM

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now open

JOE AND CO SOHO

The contemporary barber has relocated, offering a new stylish retreat for gents that features iPads, recharge points and a drinks dispensary.

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04/12/2014 10:14

Image courtesy of Schwarzkopf Professional

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CREATIVE HEAD

02/12/2014 10:15

#CHedit

CLOSE-UP

BETSEY JOHNSON

There’s never an undone, natural vibe at a Betsey Johnson show. Usually neon pink and animal prints feature heavily and Betsey herself often ends the show on the catwalk doing the splits (particularly impressive at the age of 72).

The hair is always a key component; it’s the stuff of dreams, all big, bouncy blowouts that scream volume. Be ready, because it’s the finish that many clients wish they could fashion themselves, so take a leaf out of Michael Dueñas for Schwarzkopf Professional’s book and think “Brigitte Bardot meets modern rock and roll – an iconic look turned edgy and loud”. The perfect antidote to a cold, drab January…

WANT TO SEE more from the catwalks? Read Creative HEAD on your iPad now, available from the App Store

CREATIVE HEAD

20-21_Close-Up.indd 2

21

04/12/2014 10:15

THE BUSINESS EDIT HOW TO HANDLE SOCIAL MEDIA NEGATIVITY

IT CAN BE frustrating, even heart-breaking, to see someone be negative about what you and your team work so hard on, but this is a time when you need to compartmentalise your emotions and be professional.

Social media expert Emma Harris from Summersby Social helps many salons with their social media needs. She advises to respond to negative feedback as soon as possible – whatever you do, never just leave it.

“No response on your part will appear as though you’re trying to ignore the issue,” she advises. “If you don’t respond, or worse – delete negative comments – then you’re much more likely to cause anger and even more ranting.”

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While such comments may stir emotions in the salon, it’s crucial to keep a cool head; think carefully before responding and showing empathy. “Take time to put yourself in your customer’s position and see from their point of view. This will help you understand why they have made a complaint or are frustrated,” adds Emma. “Remember, they don’t know the hair and beauty business as well as you do, so try to patiently explain things to them.”

Politeness will mean a great deal in what could be a heated situation. Thank the user for their feedback and let them know you’re sorry they feel that way. Showing respect and understanding will go a long way to how

CREATIVE HEAD

02/12/2014 10:23

WITH THE GROWTH OF SOCIAL MEDIA AND REVIEW WEBSITES, CLIENTS CAN TELL THE WORLD HOW THEY FEEL ABOUT YOUR SALON AND YOUR TEAM IN SECONDS. WHEN THE FEEDBACK IS NEGATIVE, THE TEMPTATION TO DELETE OR TAP OUT A KNEE-JERK REACTION CAN BE OVERWHELMING your salon is perceived. Then, ensure that the discussion is taken offline. “Send a private message, email or phone call – you could try offering them the manager’s phone number,” explains Emma. “Once you have a private conversation then you can maybe offer a token to let them know you’re willing to help make it right.” Offer a discount or a free treatment to entice them back to the salon, or offer to rectify any actual hair problems. But be warned – don’t do this too publicly as others could try to get something for nothing!

Once you have a resolution, then it’s fine to ask the person to remove their original comment or to make a positive one.

But a salon shouldn’t remove the comment themselves. If the comment stays then it might be a good idea to respond publicly and explain that you’re happy to have reached a resolution.

But there is a limit. If a comment, review or tweet is simply offensive, with personal character slurs or swearing about you or your team, then “it would be reasonable to ban the individual concerned,” explains Emma.

CREATIVE HEAD

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“We need to make ourselves and our teams aware of the implications of everything posted online, especially if it mentions your brand,” adds salon owner Karine Jackson. “Social media can be a great tool to connect with clients. I make it clear in all team meetings that staff members are not allowed to use inappropriate language, engage in arguments or upload unsuitable images in conjunction with the salon, as this can be harmful to themselves and to us. Always be aware of your social media footprint.”

FROM INSIDE

THE SALON

JULIA GAUDIO

ELAJÉ HAIR & BEAUTY Social media is really important and positive comments and endorsements are the best advertising you can get. When someone has a less positive experience and posts it in the public domain, it can feel really personal, but it’s vital not take it to heart.

Look at the problem rationally and see if it can be rectified. I always begin by phoning personally if that’s possible or if not I invite them to email me or call. It’s important to take the dispute away from the public eye and resolve it between you and the client.

Nine times out of 10 they were having a bad day and the comments they made were just to vent their frustration, but it’s crucial to use the feedback to look at your business and how things can be improved.

I always make a point of responding online once the problem has been sorted out. This shows anyone reading their comment that we care about our clients and we have put things right.

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02/12/2014 10:24

THE HAPPINESS FACTOR

A SIMPLE SHIFT IN ATTITUDE WILL MAKE THE WORLD AND YOUR WORK A HAPPIER PLACE, SAYS KEN WEST KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 365

MAIN STAGE SPEAKER

27 APRIL 2015

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IT IS OFTEN SAID that hairdressers are some of the happiest people in their jobs. Of course we are, we’re working with beautiful, talented people in a craft that we all love.

So all is well and hunky dory until we have a bad day, some bad news, or the client from hell comes in. Can we still be happy? Absolutely, but it’s a different kind of happiness – more on that later.

First, why be happy? After all, Jack Dee makes a very good living out of being miserable at every opportunity. So why should

we be happy? Well, there are very sound business reasons why we should actually work at and practise being happy. Gross National Happiness is just as important as Gross National Product, because one directly affects the other. In fact, the government carried out its own National Wellbeing Survey in 2012, looking at areas such as life satisfaction and anxiety levels.

A compilation of 225 smaller studies formed the basis of a study carried out by Harvard Business School that came to the conclusion that happy people could be 31 per cent more productive, achieve 37 per cent higher sales and be three-times more creative. So apart from the obvious benefits, happiness can and will have a major impact upon salon results.

Earlier I mentioned a different kind of happiness; there are two kinds of happiness – Natural and Synthetic. Cotton is a natural fibre and nylon is synthetic. Both can keep you warm but often nylon can be stronger than cotton. Natural happiness is the way we feel when we get what we want. Synthetic happiness is the way we can choose to feel when we don’t. Some people are natural rays of sunshine and spread joy wherever they go.

CREATIVE HEAD

04/12/2014 10:20

#BusinessEdit

LIFE LESSONS

ABBY WHITTAKER

SARAH HODGE SALONS

Do bad things ever happen to them? Of course they do, they just deal with it internally. Other people are natural downers. The grim reapers of life, who ‘leak’ their troubles and woes over everyone they meet. The world is always their enemy. I call this EastEnders syndrome.

After all, why would anyone choose to stay in Albert Square at Christmas – you know that someone is bound to die!

We all need to work, so choose to enjoy it.

Choose to be nice to people. Choose to help others. Choose to smile and be polite. As a salon owner or manager you absolutely set the emotional temperature in your salons.

It is vital to understand that emotion is contagious. Show anyone a video of a small baby laughing and eventually they will laugh too. They cannot help themselves – mirror neurons cause their brain to drop dopamine into their systems, which makes them smile before they can stop themselves. Go to YouTube and search ‘baby laughing ripping

paper’ and try it yourself. I looped one of these scenes and showed it to both men and women.

Women laughed almost immediately. Men took a little longer but they all cracked in the end.

So here is a little challenge. What’s it like to live in your shadow? How about you becoming the emotional catalyst in your salon? Start spreading the joy. Try doing these every day: • Write down three things that you are grateful for.

• Praise at least five people.

• Consciously help five people without being asked to.

• Every day send a text or an email to a work colleague or friend saying thank you for something without burying this in another message.

And here is a bonus challenge. As soon as you have read this article, send a text to your loved one and say ‘I love you’. Nothing else, just ‘I love you’ and wait for the reaction. Did you get ‘I love you too’ or ‘???’ – it makes you think!

WANT TO ASK KEN A QUESTION? Email him directly on KenW@365Hair.com

CREATIVE HEAD

24-25_Ken West.indd 2

You can only talk about what you know and you can listen to a whole lot more! Always cope with problems in style. Whatever you might find yourself suddenly having to cope with, do it in style. Get your chin up, your shoulders back, take a deep breath and perform like you are being watched by millions.

On so many occasions I would find myself saying “why hasn’t that changed?”

“It’s the same thing over and over, always the same” or “Not again!”. Then I came across a saying that forever changed the way I’d approach those moments – “only an idiot does the same thing again and expects different results!”

Always have inner peace in the things that you do, especially when you can’t control what others do.

Be proud of yesterday, value today and look forward to tomorrow. Otherwise what’s the point in doing what you are doing?

MAIN STAGE SPEAKER

26 APRIL 2015

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04/12/2014 10:20

SALONS LOBBY PARLIAMENT TWO NHF MEMBERS have gone to Parliament press the industry’s case for apprenticeship reform. Wendy Cummins, owner of Quiffys salon in Southampton and her apprentice Hayley Robertson went to the Houses of Parliament to give evidence to a commission set up by think-tank Demos examining the future shape and structure of apprenticeships. They followed Oxted salon owner Barbara McNaughton, who also gave evidence to the commission in October (Creative HEAD, Christmas 2014). Wendy said: “It’s fantastic the commission wanted to find out exactly how difficult it can be for salon owners, and apprentices, to find training that is going to leave young people ‘salon ready’.”

Troy Boyd, Emma J Steven

THE NHF IS unveiling a major new programme of business events for 2015, offering salon owners – both members and non-members – access to expert advice in areas as diverse as client experience, boosting profitability, making better use of salon software reports, franchising, pensions and trichology. The nationwide initiative includes a continuation of profitability events run by salon owners Richard Wallace and Chris Amos, from training consultancy Winning Ways. The pair will be running a series of workshops around how to make your salon more profitable and how to deliver a great client experience. There will be a programme of trichology ‘starter sessions’, run by Brian Plunkett from hair and scalp specialist Trichocare, and events on how you can use your salon software reports to improve team performance, run by Penny Etheridge of Radiant Hair Consultancy. There will also be events explaining pensions auto-enrolment, with Towergate Financial, as well as ‘discover franchising’ days, in association with Franchise Finance. The latter comes as the NHF publishes a Franchising Your Business guide for members. Details at nhf.info

Emma Rae Holmes, Daniel Granger

NHF REVEALS NEW YEAR EVENTS LINE-UP

Barri Lazarou, Lazarou Brothers

Giap Lee

Giap Lee

#BusinessEdit

BRITAIN’S BEST IS ‘BEST YET’…

SALON OWNERS HAVE PRAISED the 2014 NHF Britain’s Best competition as “the best yet”. The competition, now in its third year, was held at the Heritage Motor Centre in Gaydon, Warwickshire. The competition was fierce across the 11 categories, with a number of new and beauty-based categories being introduced. Winners included Giap Lee of Toni&Guy in Islington, London, who won in the Fantasy Total Look category, and said his inspiration had been 2014’s centenary of the First World War. “I was inspired by the poppy. I am very proud to be British and very proud to have won this award. It’s really going to help my portfolio and it will also really help the salon.” Clark Butler, of Gareth Clark Hair for Men in Didcot and winner in the Male Fashion Look (On Trend) category, said it was “absolutely amazing” to have won on his debut in the competition. “It’s just a massive boost; it’s great to get an award like this from the industry experts,” he said. Attiq Azam, of Park Lane Hair Studios in Burnley, who won in the Blow Dry Consumer Fashion Style category, said: “By coming to competitions you gain so much experience in styles and trends. This will definitely help my career.” Barber Gary Pearce of Gary Pearce Men’s Hair in Huddersfield, whose trainee stylist Reef Healey won in the Male Fashion Look – On Trend (students and trainees) category, summed up the view among many salon owners. He said: “We’re delighted. It’s going to be a real buzz for the salon and help raise its profile.” Salons from Bedford, Bristol, Cardiff, Letchworth, Northampton and Birmingham won awards in 2014’s prestigious NHF Photographic Stylist of the Year competition, also announced at Britain’s Best.

The competition received a record number of entries across its three categories of Ladies, Men’s and Afro-Caribbean. Emma Rae Holmes, art director at Daniel Granger Hairdressing in Northampton, who won the Ladies Category 1 – Fashion Look (students and trainees) category, said: “It’s a great way to get your name recognised.” Visit britainsbest.me for a full list of winners and runners-up

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 26

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CREATIVE HEAD

04/12/2014 10:21

HAIR & BEAUTY, IT’S A GROWTH INDUSTRY. As an award winning brand celebrating 20 years with over 60 salons and 52 industry awards, there has never been a better time to become part of the future at Rush Hair and open your own franchise salon.

With immediate opportunities in new high profile locations and a dedicated Rush Hair franchise team, we’ll be on hand every step of the way. A minimum

personal investment of £15K is required and you’ll receive a wealth of professional support from finding the right site, design of the salon, recruitment, training, marketing, and day to day operational running of your new salon.

We want to hear from professionals, who are passionate about this industry, have sound business acumen, fantastic people skills & a desire to own a successful salon.

Visit http://www.rush.co.uk/franchise or call 020 3773 6931 today to start growing with Rush Hair & Beauty

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14/11/2014 11:58

#BusinessEdit BUSINESS

barometer

GETTING YOUR MESSAGE ACROSS

YOU’VE GOT A GREAT SALON – you know it, your team knows it, and you have a base of loyal clients who know it. So how do you ensure more know what you have to offer? When it comes to marketing, word of mouth is king for our reader panel, with 96 per cent saying they use it to promote their business, and 45 per cent claiming it was their most successful method. “We have a ‘share a secret’ scheme,” explains Chris Solman from The CF40 Experience salon in South Wales. “The stylists have cards to give to clients for a discount when they ‘share a secret’ and tell their friends about us.” Social media is popular, too: Facebook (83 per cent), Instagram (79 per cent) and Pinterest (62.5 per cent) are used to get the brand out there. A sizeable chunk still rely on local press and radio (64 per cent), where traditional media still has an impact. “We’re in a small market town where local people do read the free local paper,” says Paul Davies from Top to Toe in Cambridgeshire. “We tend to put in a full page ad, which gets a great response. We either go big or not at all.”

ONLY 34% OF

SALONS USE A SPECIALIST EXTERNAL MARKETING OR PR AGENCY

64%

OF SALONS USE LOCAL PRESS AND RADIO TO PROMOTE THEIR BUSINESS

ONLY 7% OF SALONS

HAVE USED DEAL WEBSITES SUCH AS GROUPON

MARKETING BUDGET AS A ABOUT 14% OF SALONS SET THEIR 48% HAVE A FIXED AMOUNT THAT PERCENTAGE OF THEIR TURNOVER, SPEND ON AN AD HOC BASIS THEY SPEND AND THE REMAINDER

OCTOBER 2014 HOW WAS IT FOR YOU? How was business in October compared with September?

How was business this October compared with October last year?

DECLINING

17%

DECLINING

26%

STEADY GROWING

STEADY

17%

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57%

9%

GROWING

74%

Top tips WILL YOU STICK TO YOUR RESOLUTIONS? JANUARY IS HERE AGAIN and most of us are trying to stick to our New Year’s resolutions. Losing weight, giving up smoking, going to the gym... let’s be honest, they are probably the same ones as last year! Should we not be approaching a New Year in the salon in the same way? Taking stock of what we achieved last year and setting targets for what we want to achieve this year? Small changes can have a big impact on all areas of the business.

You should start by looking at the salon’s performance, we all focus on profits as a measure of success, but you should also look at your average bills, your colour percentage and retail sold and really get to grips with exactly where you can improve.

If business is not going as well as you planned, it’s much easier to change things and put yourself back on course if you monitor performance several times during the year. Splitting your year into quarters ensures you regularly revisit and evaluate how things are going – far better than getting to November and realising things have not gone well! Now is also the time to set out our vision and sharing it with the team. Be clear about your goals for the salon and how they feature in your plans and where you think they excel.

And finally, don’t be afraid to dream big!

If you know what you want to achieve and you keep yourself and your team focused on it, then the sky really is the limit!

Jessika Carrera Maybury, Head of Premier Salon

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

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04/12/2014 10:21

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Scene Monaco

Eugene Souleiman

THE REAL

Akin Konizi

UK Color finalist Sue Comery of Zullo & Holland

Patrick Cameron

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

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Sassoon Academy

THE MILLIONAIRES’ PLAYGROUND of Monaco was an impressive setting for the 2014 Wella Professionals International TrendVision Final, as guests tried their luck at the casinos as well as the prestigious competition. Indeed, luck was a lady for the UK, as Nestor Sanchez Gomez from HOB Salons wowed the judges with his edgy blonde to take the Platinum prize for the Young Talent category. His win was one of many highlights from an incredible weekend that also saw the trends for 2015 revealed: Spring/Summer takes us on a Journey of Enlightenment, with “distilled colour, inner beauty, layered tones and breath-taking textures”, and was revealed in a captivating show by HOB Salons’ Akin Konizi. Autumn/ Winter explores Uncharted Territories with “wild beauty, marbled colours, a raw aesthetic and an untamed spirit”, revealed by one of the first TrendVision winners, Cyrill Brune.

Global ambassadors Josh Wood and Eugene Souleiman were also on hand, as well as Sassoon Academy with its spellbinding Nu-Pop show, and a celebration of the Riviera from TrendVision host Patrick Cameron. A dark, edgy climax to the weekend came from Eclipse Art by Sebastian Professional, featuring Irish favourite Shay Dempsey. Next year’s event promises big things, as Wella celebrates its 135th birthday in Berlin!

Josh Wood

Grand Prix

CREATIVE HEAD

04/12/2014 11:25

And the winners are…

Color

Platinum: Chia-Jung Lin, Una Hair Salon, Taiwan Gold: Lyndal Salmon, Biba, Australia Silver: Nattapat Suppala, OAZIS Salon, Thailand Bronze: Chinney Yeap, Dharma, New Zealand People’s Choice: Seraphina Foo Fang Hsia, JasonSally Hairdressers, Singapore

Young Talent Platinum: Nestor Sanchez Gomez, HOB Salons, UK CLOSE-UP Gold: Lenka Walderová, New You, Czech Republic Silver: Olga Istrati, Bagira, Moldova Bronze: Scott Condon, Rokk Ebony, Australia People’s Choice: Alexandru Gherase, Artist Academy, Romania

I wa s t h e re!

“ The final couldn’t have been in a more impressive place than Monaco and the experience has been more than I had expected. I had such a huge sense of pride representing HOB Salons, Wella Professionals and the whole of the UK. I’m also very excited to be the guest of honour at the Intertantional TrendVision Award 2015 in Berlin next year, thanks to my win. I have learnt so much during my journey and the experience of competing in an international final has been a highlight of my career to date. I a m going to make the most of my winning year!”

Nestor Sanchez Gomez, HOB Salons

CREATIVE HEAD

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02/12/2014 16:20

FIVE SALONS, 50 AWARDS, 183,500 haircuts and 18,250 days behind the chair... well, if that wasn’t enough reason for Trevor Sorbie MBE to celebrate, why not throw in exciting awards, a series of inspiring live shows and a private party? The Event, hosted at an exclusive venue in the heart of The City, gathered teams from across Trevor’s business for the first time – and the results were stunning. First, the packed audience was greeted by Trevor, who took to the stage in his usual no-fuss manner to set out his vision of the brand’s future, including the announcement that Trevor Sorbie will be opening an academy in Shanghai. Then it was onto the 2014 awards, compered in style by international technical director Nathan Walker.

Sorbie Image of the Year went to Tiziana Di Marcelli, who also scooped Employee of the Year. Further winners included Fanoulla Demetriou, who took home the award for PURE Colour, and Gerald Smith, who won PURE Men. But the fun didn’t end there. The audience was also treated to artistic demonstrations and shows from the Art Team Part Deux and Johanna Cree Brown, who closed proceedings with three awe-inspiring models.

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Fanoulla Demetriou PURE Avant Garde winner

event

PURE Colour winner

Johanna Cree Brown

Creative HEAD publisher Catherine Handcock

Gerald Smith

Trevor Sorbie MBE

THE MAIN

CREATIVE HEAD

02/12/2014 16:21

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26/11/2014 14:37:54

THE V&A MUSEUM regularly hosts the most stunning and important fashion exhibitions and shows, and its invitation to couture label Ralph & Russo to show as part of its Fashion in Motion series gave the audience an opportunity to see why the label is the first British brand to have a coveted slot on the schedule at Paris Couture Week since 1915.

L’Oréal Professionnel partnered with Fashion in Motion for this showcase, with Stephen Low and his team from Neville Hair and Beauty creating two beautiful looks, inspired by a blend of Renaissance and ’40s shapes for an impressive roll, and a contrasting wet/dry look for an edgy modern feel. They were the perfect compliment to the craftsmanship, volume and silhouettes on show. Bravo!

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Stephen Low

MOTION sensors

CREATIVE HEAD

02/12/2014 16:21

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I BELIEVE IN THE TRUTH OF THE INEXPLICABLE, IN THE COMMON SENSE OF STONES, IN THE LUNACY OF FLOWERS. based on What I Believe by J. Ballard

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TWO DAYS. ALL THIS! Sunday 26 April

16.15 Karen Wharton

14.00 Hotel check-in opens 15.30 Welcome by Creative HEAD publisher, Catherine Handcock 15.40 Abby and Karly Whittaker

Founder and director of Obsession Salon and Spa in Branston and Lichfield, Karen Wharton’s story is one of triumph over adversity.

In 2006, a fire destroyed what was then her third salon in Birmingham and a legal battle ensued, resulting in 27 hearings and five trials, a potential £2 million legal bill, and a period of intense instability.

Hear Karen’s full account.

16.50 Free time

Chat with Ruffians’ Andrew Cannon, HOB Salons’ Sean Dawson, salon owner and organic colour advocate Karine Jackson, and director of 365 Hair Ken West.

19.30 Three-course dinner with wine

21.00 Showtime with Hooker & Young

18.00 Meet & Mix Sisters Abby and Karly Whittaker run Sarah Hodge Hairdressing, a five-strong familyowned salon group in the South West.

Dedicated to delivering a premium service to clients, the pair works hard to maintain a top-notch team, pouring time, money and ingenuity into creating morale- and productivity-boosting initiatives. Hear why keeping it in the family is good for business!

Sip a glass of bubbly and talk shop with creative and business innovators at this scintillating Salon Smart session.

Exclusive creative inspiration and stimulating after-dinner conversation from the award-winning Hooker & Young team.

22.00 And so, to bed (or the bar!)

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Monday 27 April 09.15 Welcome from Creative HEAD publisher, Catherine Handcock 09.25 Nick Wood

10.10 Laura Caudery

Award-winning director of events venue Fetcham Park, Laura Caudery has harnessed the power of social media and made it an integral part of her business. Look forward to a real insight into how, when and why social media really does its job.

The president of Goldwell and KMS California in the UK and Ireland reveals the smart moves your business should be making in 2015.

10.30 Salon Smart Masterclasses

09.45 Angelo Vallillo

11.25 Ken West

No doubt about it, Angelo Vallillo – partner and creative director at Nottingham’s Zullo & Holland – has guts and gumption in spades. Following a revival of his languishing salon and the opening of a new education academy, business is thriving. Hear how he achieved it all – and a Most Wanted trophy to boot!

Focused workshop sessions delivering money-spinning ideas for the salon.

The director of coaching organisation 365 Hair will reveal how to turn positive client chat into more takings at the till.

California, 365 Hair, American Dream, Diva Professional Styling, Ecoheads, National Hairdressers’ Federation, Maletti and Millennium. And tuck into a delicious lunch!

14.15 Team Talk with Charlie Miller

Sit in on a conversation with joint managing director Josh Miller and international creative and artistic directors Jason and India Miller and enjoy a unique insight into the workings of a Scottish salon super brand.

15:00 Salon Smart Masterclasses The workshops resume!

16.00 Lee Stafford

11.45 Think Tank

Salon Smart’s expert panel solves your real-life business dilemmas in this riveting Q&A session.

12.45 The Working Lunch

Tap into businessboosting innovation from Goldwell, KMS

This Morning, Celebrity Scissorhands, The Secret Millionaire… Lee Stafford is one of hairdressing’s most recognisable faces. He’s also pioneered an international product range, opened (and closed) salons, and runs a 7,500 sq ft. training academy in Essex. Get the full scoop.

16.30 Close

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Your ticket includes: l All main stage sessions l Meet & Mix reception l Three-course dinner with wine l After-dinner hair presentation l Overnight stay (Sunday) with breakfast l Practical workshops l Live Q&A session l The Working Lunch l Prize draw entry l Non-stop networking l Goodie bag Sponsored by

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04/12/2014 11:24

The talent agents PROFILE

Brooks & Brooks has enjoyed unprecedented success as the salon behind a slew of It List winners. Sally and Jamie Brooks explain how young talent drives their business

NO-ONE LIKES SHOW-OFFS. In five years of Creative HEAD’s It List awards, staff members of one salon have scooped six awards – including The Fashionista and Visionary awards going to Jonathan De Francesco last year. That salon is Brooks & Brooks, headed up by Sally and Jamie Brooks, the master strategists of an incubator of talent that has seen their London salon become one of the most sought after workplaces in the UK. And attracting young talent is paying dividends – in 2013 the salon turned over £2m, a 100 per cent increase in five years. And this year sees Sally and Jamie marking 25 years of working together, since meeting at Trevor Sorbie. Brands such as Baptiste, Diva and Nivea queue up to work with them and they’re in demand as educators with L’Oréal Professionnel. With nearly 40 staff, Sally and Jamie take full responsibility for their team’s personal goals and ambitions. We sat down with the pair to discover what makes these two tick…

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Creative HEAD: Brooks & Brooks incubates talent – how does that work as a business strategy?

Sally Brooks: We’ve always been interested in nurturing raw talent. What we find as a company is that a lot of people join us with raw ability but they don’t know what to do with it.

And we feel like we get the best out of them at the right time.

We promote individuals within the company, which is why we tend to attract people who want to get known. We also strongly believe in promoting what that person is good at and we make them stronger at it.

CH: What’s the secret to your success with the It List?

Jamie Brooks: We only have two people over 30, apart from us.

And, when it’s an achievement-based award, almost all of our team have a lot to go in their entries. They have the information and the work already. And it creates a culture that other people want to be a part of.

SB: It’s one of the only competitions that you don’t have to put a lot of money into – it’s about creativity, which means everyone can have a go. This is about what you have achieved in a year, and because we do so much as a company, and they’re so young. My favourite entry was by Takuya [Morimoto, It List It Guy 2013] – what was lovely about it was I asked him to enter It Guy and he didn’t know why, he said: “Me? You think I’m good enough?” It shows when you work hard during your journey you can have success at the end. He’s done something that we’ve not helped with at all. This isn’t a session salon, so to have achieved what he’s achieved in that world without being in a salon that has helped with that, I have to take my hat off to him. That says a lot.

CH: What’s are the downsides of having a young team?

JB: There is an industry-wide problem at the moment – there are always 10 or 20 kids who are told they’ll be the next big things, and then they fall off. There is never going to be enough space for that many people, and more often than not they get too much too early. They get mentors, they get shoots and at the end of it they get told “well, we have a new team now, so no more mentoring, no more shoots – goodbye” and they bring in new people who in six months are at the same level again, and so on. That’s where you see people fall off, get disillusioned and get bitter about the industry.

SB: We’re very good at nurturing young talent who are raw and hungry to be better. We’re good at making them good quickly. But then taking them to the next level when they think they’re really good is the bit where most youngsters

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Jonathan De Francesco

Concept sketches for the new collection

crash. They get to a level where they feel they’ve achieved and that’s when we really start! It’s quite easy to win those up-and-coming awards, but there’s always a ‘next generation’. Trying to then take the team from those wins to the next level is when they need that bit more leadership and guidance, which is why we’ve brought in an educator and a manager to help nurture them to get to the next level.

CH: How do you get them to improve quickly?

JB: We throw them in at the deep end – this is a sink or swim environment.

SB: Take one of our stylists, Kim Rance, and her

CH: How do you manage any egos and selfpromotion?

SB: Well, sometimes it’s why people leave.

JB: But you’ve got to remember we spread our bets quite a bit – looking at the It List we’ve had five or six finalists so one person might think they’ve done well, but there are four people snapping at their tails. We make a policy of promoting more than just one person within our team.

SB: Self-promotion can be an issue for us. What people are doing is self-promoting from what a salon is achieving – Instagram, Twitter, Facebook.

Where do you draw the line? If you worked for an ad agency, and you were paid as an employee to work on, say, a Guinness campaign, would you put on your portfolio that you’ve done it yourself?

Absolutely not, you would be fired. I think hairdressing has grey areas at the moment.

JB: And rules haven’t kept up regarding intellectual property rights and the ownership of these images and activities. The issue is about how it’s going to be dealt with.

SB: We’re quite lenient, but when someone oversteps the mark, that’s when we put more rules in. This company doesn’t have many rules, but every time a line is overstepped, a rule comes in. So the bigger you get, the more rules you tend to have.

Sam Ashcroft

assistant Leonie, for instance, on the Diva stand at an event recently. Kim offered Leonie the chance to do something on stage, something she’d worked on, but Leonie said: “No, I’ll try the 11-strand braid I’ve seen online”. She put on the microphone and talked all the way through it. It got the most hits on our Facebook page (pictured, left). You ask about who’s an up-and-coming stylist – Leonie’s 17, has been hairdressing for less than a year and she’s doing one of the best styles I’ve ever seen! That’s teamwork – Kim leading the stand, passing it over to her assistant, not being afraid… they all had a go.

I love that. We’re taking them all out to dinner and doing little awards for this reason; the teamwork.

Leonie has won the ‘octopus hands’ award! But a lot of people don’t want to be the focus – we have a really strong backbone here. Some staff have been with us for 10 years, such as John Clark, who works

with colour formulators with L’Oréal Professionnel in Paris, he’s a real backbone.

JB: Those people still want to be successful; they just don’t want to stand in the limelight.

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Takuya Morimoto

Brooks&Brooks

Many salons have staff who are self-employed – all our staff are employed, so they work for us and it means they can’t self-promote to an extreme.

CH: How do you ensure that you don’t lose staff after all the work and money you’ve put in?

JB: We have a sign-in.

SB: If we put money in, we expect a certain amount of time back. If we don’t invest and they do it themselves, that’s up to them. It makes you realise who’s willing to invest and who isn’t. You don’t want a Draconian contract that keeps them here for years, but it has to protect us. If people are thinking in the right way, they want to sign as it’s a guarantee: “you’re going to invest in me for the next two years”.

CH: Is this nurturing of talent something that has evolved from your days working together at Trevor Sorbie?

SB: I have to work with good people, otherwise I really struggle. I’m a natural nurturer. We do give lots of people an opportunity but we don’t really take on anybody who already has a name.

JB: We run this salon as a family where everyone helps each other and supports one another. Our wage bill is huge and with a turnover of more than £2m, it’s vital that we’re the driving force.

CH: You’ve worked together now for 25 years – what’s the secret?

And we always, always have a meeting on Thursday night, since the day our business opened. We discuss the small things, so they don’t become big things.

JB: We don’t have any fear to bring something up.

The important thing for us is that we want to end up in the same place. We both discuss what we want our brand to be, and then we both work towards it.

SB: We have heated discussions but we don’t ever argue. Don’t get me wrong, we do make some quite severe changes, but that’s why we stay successful.

We make decisions based on what we want to do for the next two or three years.

JB: We will decide that ourselves and create the right environment to make it happen.

CH: What’s the plan for the next few years?

SB: Keep building a strong team. There are people here who want different things, people who have been here a long time. It’s about fulfilling some of their needs.

JB: Exactly. For example, if one of our staff said they wanted a salon with us, we’d be happy to do it. We wouldn’t want to bring someone from the outside. We have to accommodate people’s ambitions otherwise they’ll go and open a salon anyway. We are listening to their journeys, how their desires change over time. You don’t want to have a glass ceiling – otherwise people will just leave. I don’t want to be part of a company that allows that to happen.

SB: We trust each other 100 per cent. If there’s a big TURN THE PAGE to see the new collection from Brooks & Brooks come to life

Sophia Hilton

decision to make, we back each other 100 per cent.

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CREATIVE HEAD

27/11/2014 13:34

Age of innocence

Depicting the elegance and beauty of youth, these angelic figures from the Brooks & Brooks Art Team are deceptively complex PHOTOGRAPHY BY TAKAHITO SASAKI

CREATIVE HEAD

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HAIR Brooks & Brooks Art Team. MAKE-UP Sarah Jagger. STYLING Oliver Vaughn. CLOTHES DESIGN Monika Bereza SEE MORE from this shoot and how it all came together behind the scenes, visit creativeheadmag.com

CREATIVE HEAD

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04/12/2014 11:55

BE HAPPY

WHENEVER THERE IS a report or survey about job satisfaction that identifies the happiest workers in Britain, hairdressers are always high up the list.

In the City & Guilds’ most recent Career Happiness Index in late 2012, hairdressers were second in the happiness stakes only to florists, with 79 per cent of hairdressers surveyed agreeing they were happy.

“I have control of duties, manage my own workload and have stimulating work”, agreed 71 per cent, explaining why they set foot in the salon with a smile on their face. Of all those professions surveyed, hairdressers were the least likely to be unhappy in their jobs (just seven per cent). They feel recognised and appreciated (59 per cent), they get to use their skills daily (63 per cent), they feel their work is worthwhile and useful (61 per cent) and they receive training support (48 per cent).

“Creating a place where people want to come to work was the first objective I set myself 15 years ago,” says Gina Conway, owner of Gina Conway

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#ShinyHappyPeople Aveda Lifestyle Salons and Spas. “I have my ‘These Four Walls Are Our Sanctuary’ talk to all new starters. I say that we get to come to work here, that it’s a sanctuary of love for happy people that want to work at the top salon in the world, and they all work very hard to make it happen. Negative comments are not welcome as we don’t want to be brought down, and our clients don’t want to hear them either.”

Hairdressers are creative, artistic individuals – hair is their canvas, and every day you can create something original and beautiful. “The creative freedom and expression that comes with the job allows stylists to become immersed in their work, giving a prolonged sense of wellbeing,” says Johnny Othona, director at Ena Salon and Allilon Education. “More importantly, the feeling of giving someone a great hairstyle and making them feel happy makes you really happy, too.”

Indeed, it’s the lack of an office culture that may lie at the heart of all this happiness. “Hairdressers work in an environment where they are surrounded by likeminded people and there is always a lot of interaction.

This atmosphere is very different from a more corporate structure, as their personality can shine through every day in their work. Steven Gunnip, director at consultancy Salon Evolution, says: “Hairdressers have the opportunity to see the work they have created, giving them something to feel proud of almost hourly.”

You may work in front of a mirror, but clients can also act as a reflective surface when it comes to happiness. The happier they are, the happier you are. “I love that feeling when you see a client who loves their new look or the confidence boost it can give someone,” admits Robert Eaton, creative director of Russell Eaton and a Wella Professionals Colour Club member. “As hairdressers we get to meet people from all walks of life. I love how this makes every day different. Working within a creative team means that we all inspire each other. And we get paid to do it!”

The ongoing education and the opportunity for recognition are vital to a happy hairdresser. “Last year we put more than £100,000 into our education programme.

And alongside the managers’ development plans for each employee, we now can provide ongoing education for customer service and management programmes,” says Gina Conway.

“At Headmasters we have a lot of incentives and opportunities available and we are always encouraging our team to be a part of them,” explains chief executive Raju Raymond. “Photographic prizes, Colour Heroes awards – having trophies allows our team of stylists from all level to showcase their skills.”

The team at Midlands salon group KH Hair sums it up: “At the end of a busy day I feel like I have achieved something and I always wake up wanting to go to work to get creative,” says Martin Quenault. KH Hair’s Helen Tacy is even more succinct: “Hairdressing is never a chore. It’s pure love.”

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04/12/2014 11:57

HOSTING THE 2007 MOST WANTED AWARDS lisher of

dcock, pub Eight years ago Catherine Han the Most Wanted host to us d aske D, Creative HEA previously filled Awards! It was a role that had been Amstell, both very on by the likes of Ruby Wax and Sim n we agreed, not tatio hesi thing! Without funny and good at this kind of in for. “Just be es selv our let actually really stopping to think what we’d if no one that was the scary thing! What yourselves,” Catherine said, but on we ed ? From the moment we walk liked us? What if no one laughed s! joke our e, and people laughed at were made to feel right at hom a was It . rally let it come natu In true Hooker & Young style we nce that we’d like never to erie exp lous fabu terrifying and t Wanted hosts have do again… just kidding! But Mos on and included the likes of Keith Lem e it to leav l we’l Jack Whitehall since, so ls... ona the professi

REASONS TO BE

CHEERFUL POWER COUPLE GARY HOOKER AND MICHAEL YOUNG RECALL THEIR TOP FIVE HAPPIEST MOMENTS SO FAR…

OUR FIRST STEPS TOWARDS GLOBAL DOMINATION!

In 2010 we opened our first partnership salon in Darlington. This is something that’d we’d often talked about but never forced. We always wanted it to be organic and happen naturally, as we never had a plan to open a specific number of salons. I suppose for us it’s always been about creating opportunities for passionate people and the only way we can do that is have salons to put them in.

The Darlington salon is partnered with Lesley Charles, whom we have both known for many years. Lesley, a hairdresser herself, had moved into other areas of the industry working for Kérastase. Her knowle dge and insight into the hairdressing industry, coupled with her experie nce as a stylist and salon manager, made Lesley the perfect person to partner with. The salon is now in its fifth year, has gone from strength to strength and won multiple awards for business excellence, making it a source of incredible pride and happiness.

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02/12/2014 10:50

#ShinyHappyPeople THE OPERA SHOW AT THE MATRIX WORLD TOUR 2012

We were invited by Matrix to hea dline the closing show at the 2012 World Tour in Turkey. With more than 1,500 hairdressers attendin g, the pressure was definitely on to deliver a spec tacular show.

We wanted to create a piece of thea tre that would be more than just a hair presenta tion, a show that would take people on a journey and captivate the room. The show, Opera, told a stor y of strength and unity, where the lead model was an actual soprano singer. With a total of 18 models in the show we were able to bring individual char acters to life and tell the story perfectly. We got a stan ding ovation and the feedback afterwards was simply amazing. It was one of those unforgettable moments…

R GOING DOWNnthUNinDE Australia with

nt a mo In March 2013 we spe ide, we ider. Starting in Adela Ins lor Matrix launching Co Sydney e, an isb Br , Oz, taking in Perth r colour toured every corner of ou g tin sen pre ge we took to the sta ere wh e, urn it lbo Me d an anise a photoshoot – off, we decided to org ys da few a h th wit Wi ed ks. nd loo were surrou al thing to do when we m the l tel to seemed like the natur Creative HEAD need. A quick call to an , lity rea a e everything we could cam ickly be and the idea very qu ust what we were planning used in the July/Aug be uld wo t shoot tha r ou e editorial-style location com be to l de ition. We chose a mo 2013 travel-themed ed ery. The results ling a story of discov tel Aboriginal goddess, ots where sho se s just one of tho were stunning. It wa n that tio lec col a ether. It’s everything comes tog of. ud pro y we’re both incredibl

GETTING HITCHED

After years of talking about it and just as long trying to decide how do it, we recently tied the knot! It was a private, intimate occasion with just our parents present to witness the marriage, the total opposite to what people would have expected. But with all the wonderful friends we’ve made over the years it would have been an almost impossible task to create a guest list and not leave anyone out. Doing it this way just seemed like the perfect solution and it was a perfect day! In March 2016 we will celebrate our 25th year together and we both feel that this will be the time to have a big celebration, as after all this time it will be much more significant and meaningful to share this occasion with our friends and celebrate in style.

MAIN STAGE

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#ShinyHappyPeople

ARE

YOUR

?

RE CLIENTS Y ALL P Y HAP YOU MIGHT BE SURPRISED BY THE ANSWER – SO LET’S WORK TOGETHER TO TURN THAT FROWN UPSIDE DOWN! HAIRDRESSERS ARE HAPPY WORKERS, titivating terrific ’dos to thrill their clients and spread the joy. But are your clients as satisfied as you think they are?

According to a survey of readers of consumer hair website Layered Online, 36 per cent have left the salon in tears, and two-thirds admitted that they have been talked into a style by their hairdresser that they later regretted. Forty five per cent of readers have explained what they wanted only to be ignored. And gripes that put clients off a hairdresser?

Gossip (32 per cent) and bad breath (32 per cent) were second only to price. It’s not feeling like a love-in now, is it?

Sometimes even the most confident individuals can feel helpless when in the chair, and will agree to anything just to get out. “The most common feeling is probably a lack of entitlement,” argues Amanda Dicker, concept director at The Chapel. “It’s easy to step into a cutting-edge luxury salon populated by equally glamorous and on-trend staff, and immediately feel too old, too unattractive, or just not cool enough to belong. The second big issue for many is the lack of a clear pricing structure in many salons; the moment the bill turns out to be double your estimate is never comfortable – especially if you’re not 100 per cent happy.”

Obviously, not all salons are going to disappoint clients

regularly, but it’s enough of a concern that both Salon Success and L’Oréal Professional Products Division (LPPD) have identified plans for focusing on the customer experience. They see that a lack of consistency of service is hurting the hairdressing industry. An LPPD study found a disconnect between stylists and consumers – in one example, 97 per cent of hairdressers claimed they give a consultation every time, yet only seven per cent of clients said they have ever had one.* Today’s consumers want to feel a connection with the products and services that they use – think of the work brands such as Apple and Burberry have done with their customer experiences. “We need to develop a programme of care for hair that begins with a service and then is maintained and enhanced by the use of products over time, followed up by return visits to your chair,” argues Elena Lavagni from Neville Hair and Beauty. “Personalised expert advice and consultation is what the modern salon client is yearning for, and providing it will develop loyalty in a deep and meaningful way.”

It’s essential to get the consultation right, Elena maintains. “Repeat back to the client the key elements of what you’ve agreed and if there’s something that won’t

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There is a better way to cover up hair loss

BEFORE

AFTER

Hair Sculptor gives men and women a fuller head of hair in an instant. The natural Hair Sculptor hair building fibers adhere to thinning hair and, once fixed with the Hair Sculptor fixing spray, are resistant to wind, rain and sweat. www.hair-sculptor.com Advert_SNOR_A4_EN.indd 1

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*Salon Emotion presentation by L’Oréal Professional Products Division sources statistics from Kantar World Panel FY2013, TNS “Women and Hairstylists” 2012 and ClientWave UK

#ShinyHappyPeople

work explain why, so they don’t think you’ve just ignored them. Read their body language – you know when a client isn’t happy so don’t let them walk out unless they’re thrilled.”

Nioxin has recently launched the Journey to Confidence campaign, which is all about helping people feel happier with their hair through practical tips and advice. In the salon at Headmasters, clients can now enjoy confidence-boosting hair services using Nioxin. “We want all of our services to appeal to all clients who walk into our salons no matter what age,” says Raju Raymond, Headmasters’ chief executive.

“There has been a great reaction from clients in salon and directly through social media expressing how much they love the service.”

“Women are vulnerable when hair goes wrong; you can’t wipe it off like make-up,” explains LPPD’s Monica Teodoro. She also points to the fact that 60 per cent of women fear opening a salon door for the first time* and the ‘walk of shame’ from the backwash through the salon – the lack of flow in a customer’s journey through a salon, which can leave her confused as to where she’s heading next. “It’s about some behavioural changes,” she coaches. “The little details are important. Women don’t go to a salon for a cut or colour – they go for the experience, the ‘everything else’. If that isn’t perfect, she’ll stop coming.”

Sometimes you’re so deeply involved that you miss out on what visitors see – it’s good to step back and observe – or better yet, employ a mystery shopper.

“A guest experiences Emotional Power Points every time the duty of caring for them passes from one team member to another,” explains 365 Hair’s Ken West. “How they are greeted, the body language or appearance of an individual or the information they receive. All of these are Power Points that can, in a second, destroy or enhance their emotional state, and therefore, the perception of your business.”

He advises salon staff to take the time to think about these Emotional Power Points. “Consider who is involved and create scripts and procedures to ensure

that your guest’s emotions remain positive at every stage of their journey,” he adds.

However, a customer dissatisfied with a salon offers you an opportunity to put a smile on their face – 48 per cent of women are not happy with their hair, and 49 per cent have not found their ideal product range.* When dealing with a new client, there are several questions Steve Rowbottom, director at Westrow, asks: “What do you like or don’t like? What do you do for a job? What do you do socially? Is there a crossover between work and your social life?

How much time do you have to style your hair?

How important is your hair to you? What do you expect from a haircut?” he says. “Other information should include how to maintain the shape, texture and colour of their new style and how many visits to the salon they will need.” It’s a good idea to ask questions at the end of their appointment, such as how their feels and if they’re happy. “You can even talk about what you’re going to do for their next visit, so it’s always progressive,” Steve adds.

Emily Warne, director of headromance salon, concludes: “It’s our job to listen. If listening isn’t your thing then neither is hairdressing. Your personal reputation and your salon’s reputation depend on it.”

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KEEP IT L A C LO

HOW DO YOU KEEP YOUR CLIENTS, TEAM AND COMMUNITY HAPPY?

BY STAYING TRUE TO YOUR ROOTS. OUR 2014 MOST WANTED BEST LOCAL SALON, MALCOLM MURPHY HAIR, SHOWS US HOW

WITHOUT SOUNDING Too much like a sketch from The League of Gentlemen (“A local shop, for local people”), Malcolm Murphy Hair in Leicester is a salon that’s all about community.

“We get our flowers from a local business that’s just around the corner, our cupcakes are from a baker who started their business with our help, our salon was remodelled by a local building firm and all the decorations for it are locally sourced,” says co-owner Malcolm Murphy.

Malcolm, as well as fellow co-owner Joe Causier – the 2014 It List Entrepreneur – grew

up in Leicester’s West End, a place that is “culturally and economically diverse” but one that has “been neglected in recent years”, he says. The pair felt that the area still had a lot to offer and chose to open their first salon where they grew up in the hope of playing a part in the revival of the area.

“There’s a few salons around here but they all have a village feel to them. We wanted to bring a bit of the city centre to this part of Leicester and make people around here feel that they didn’t have to go into town to get a good haircut,” explains Malcolm.

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#ShinyHappyPeople When the salon launched, the team took to the streets to raise its profile by handing out heart-shaped cupcakes on Valentine’s Day, making partnerships with local restaurants to offer afternoon tea with a cut and blow-dry, the salon even sponsors a local under-18s football team!

Another way the salon raised public awareness was to help organise a local street bash, Westival. “It did a fantastic job in showing what a diverse and bustling part of the city we live in.

It included a street stage with local entertainment, as well as a street market and a Malcolm Murphy Hair pop-up salon.”

Malcolm is also an ambassador for a local charity, Hope Against Cancer, and challenged the salon to raise £2,000 in a year. “Staff really got behind it and did everything they could, from bake sales and cutting marathons to abseiling and throwing themselves out of planes!” he exclaims.

The charity challenges were a success with the salon not only raising more than £2,000 but generating massive amounts of publicity through local press stories and radio interviews.

And the hard work is paying off, with almost all new clients coming from the local area. “While we have some repeat clients that come from further afield, a lot of our new ones are from Leicester’s West End. They love to feel like they’re giving back to the community and they’re part of something,” says Malcolm.

“Being active raises our profile,” explains Joe. “But it’s also something we’re passionate about. Our salon feels like its own little community. Friends meet here – we’re all in it together.”

Joe and Malcolm are now looking at launching a local business loyalty card as a way of supporting the community.

“It’s been a crazy few years but being part of the rejuvenation feels great,” says Malcolm. We can’t wait to see what’s next…

IT’S ALWAYS SUNNY IN LEICESTER

With three out of our five 2014 Most Wanted Best Local Salon finalists coming from Leicester (the others being George’s and Barrie Stephen), we asked winners Malcolm Murphy Hair just what is it about Leicester salons that make them so good at keeping their community happy. “There are so many salons in Leicester you’ve got to stay a step ahead and the best way of doing that is keeping your local clients happy,” says Malcolm. “It’s all friendly competition but we do want to be the best.”

Joe adds: “We believe that as business owners and familiar faces within our community we have a responsibility to give back and, through our salon, we have the perfect platform to do so. I live and work here and I am proud of Leicester.”

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HOW TO

PLEASE

FROM HEATED LOCKERS TO HANDHELD VACUUMS THAT GET RID OF THOSE PESKY HAIRS – RUFFIANS FOUNDER ANDREW CANNON REVEALS HOW HE KEEPS HIS CLIENTS SMILING AT THE COVENT GARDEN SALON

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WAKE THEM UP WITH THE BEST-QUALITY COFFEE “Coffee is very much part of our culture so I didn’t want to provide substandard coffee. We teamed up with experts Matthew Algie initially, going to its training academy in Glasgow to learn all about the coffee and the brand introduced us to the idea of drip filters. This works really well as it’s a bit theatrical and gets clients involved in the process as they’re interested to see what we’re doing. And, as with our alcohol menu, we like to change our coffee menu every five to six weeks to find out which ones clients like best – we don’t want to offer them the same old, same old. Now, regular clients come in and ask what’s on the menu today.”

KEEP THEM TOASTY WARM “I came up with the idea of heated lockers as a result of living in Edinburgh. It’s so cold that I thought it would be a nice thing to have when you’re first putting on your coat. We place small radiators at the bottom of each locker where we hang clients’ coats and scarves – it’s such a simple idea but clients love it. Who doesn’t like being wrapped up in warmth?

Being a place of warmth and comfort was important to me and this was helped when we discovered a fireplace after knocking down the walls initially. As soon as I saw it, I knew it had to stay and, even though we had to change the original layout plan, it’s been worth it.”

SLOW THINGS DOWN “I wanted to create a space where people didn’t feel like they had to rush out as soon as they were finished. We made everything in our London salon a bit lower down, filling the space with tartan-clad wingback chairs and iPads. This area is a great social hub and I’ve noticed in London that clients tend to be more inclined to read or just sit still, drink whisky and stare into space than go on the iPads, which is the other way round at our Edinburgh salon. I’m not sure if it’s because

London is so office-based, so clients don’t want to stare at a screen any more than they have to or that the capital is just so busy, especially in Covent Garden, that clients appreciate a place where they can come and chill out.”

Andrew Cannon

#ShinyHappyPeople

GIVE THEM ONE-TO ONE ATTENTION “One of the things I used to hate about going to a salon was having to meet and talk to the stylist, then the assistant who washed your hair, then the person blow-drying – you’d end up having the same conversation with four or five people.

I wanted to avoid that situation as I thought that if it didn’t make me happy, it probably wouldn’t make a lot of other guys happy either.

So our barbers are with the clients for the whole journey, from the consultation, the washing and scalp massage through to the cutting and blow-drying. I think this makes for better relationship building.”

GET RID OF THOSE PESKY HAIRS “Our small vacuum cleaners were borne out of personal frustration.

Those hairs tucked into the collar and scratching the neck all day are not going to make anyone happy, so I thought that there must be a way of getting at them, but I couldn’t find anything off the shelf. So we decided to create our own small vacuum cleaners that we asked our carpenter from Scotland to build into the design of the desks. New clients are always pleasantly surprised that so much thought has gone into getting rid of those hairs.”

MAKE THEM FEEL PART OF THE COMMUNITY “We try and hold a different event at least once a month. We do a variety of things, such as if someone knows a local band, they’ll suggest we do a live music night. Or someone will know a shoemaker and we’ll try and think of ways we could collaborate.

It’s a great way of making clients feel that they’re part of a social hub and another relationship builder between the client and barber.”

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#PMTINGLE

G

THE

REEN

TAKEOVER Paul Mitchell wants to build a greener future – see how a partnership with the brand could help you gain more clients, increase your retail revenue and help save the world, one tree at a time…

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WHAT PAUL MITCHELL DOES FOR THE EARTH From planting trees and protecting animals to preserving natural resources, Paul Mitchell is (and always has been) dedicated to making our world a more beautiful place

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THE TREE OF LIFE Plant a tree and build a forest with the Paul Mitchell Tea Tree system When you partner with Paul Mitchell and its Tea Tree range, you’re helping to replant an entire forest thanks to the brand’s support of Reforest’Action, an organisation that plants trees in areas where they’re needed most.

TEA TREE’S GREEN TAKEOVER HAS MADE A COMMITMENT TO: • Plant 500,000 trees by the end of 2016 to help sequester 85,000 tons of CO2 during the forest’s lifetime.

• Support rainforest conservation and reforestation projects in Peru and Guatemala.

• Help local communities through better health, nutrition and additional revenue.

• Protect soil from depletion and erosion caused by deforestation.

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TREES WHERE THEY’RE NEEDED MOST Tropical forests take up only six per cent of the world’s surface area but contain half to three-quarters of all plant and animal species. Paul Mitchell thinks that’s something worth preserving.

The brand is planting trees in two key tropical forest areas: • San Martín, Peru. In the upper part of the Peruvian Amazon rainforest and home to many plant and animal species, this region is being deforested due to logging, mining, agriculture and an influx of settlers.

• Sayaxché, in El Petén, Guatemala.

The rainforest is being cut down due to mining, oil exploration and agriculture.

HEALING EARTH, HELPING PEOPLE Reforest’Action has chosen to use the Maya nut tree for both the Guatemala and Peru reforestation projects.

The trees are being planted by local communities in partnership with the Maya Nut Institute, who will eventually harvest and market the nuts.

A traditional part of Mayan forest gardens, the Maya nut tree is most valuable as a food source as the fruit, buds and flowers are favoured by 85 per cent of local birds and mammals.

Once trees have matured, one hectare can provide $15,000 of revenue a year.

This will help ensure the forests Paul Mitchell plants will grow and thrive.

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Over the course of their at lifespans, the trees th ll wi ts an pl ll he itc Paul M of els help to reduce lev re, CO2 in the atmosphe nst ai ag t gh fi e helping th ! ge an ch te ma cli

#PMTINGLE

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WHAT PAUL MITCHELL DOES FOR YOU When you partner with Paul Mitchell and the Tea Tree range, you get far more than just an award-winning hair system Paul Mitchell provides you with a variety of support, service suggestions and marketing materials to help you gain new clients and keep them. From the Indulgence of Water at The Wash House to point of purchase materials, promotions, advertising and online support – offer your clients healthier hair while helping to create a healthier business for you.

69 PER CENT OF ADULTS ENJOY BUYING PRODUCTS FROM COMPANIES WHO VISIBLY GIVE SOMETHING BACK TO SOCIETY, ACCORDING TO A YOUGOV POLL

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SENSORY OVERLOAD Lock in client loyalty with the Tea Tree Wash House experience from Paul Mitchell.

Here’s how it works...

THE SENSORY EXPERIENCE Cleanse your client’s hair with Tea Tree Special Shampoo, Lemon Sage Thickening Shampoo or Lavender Mint Moisturizing Shampoo. Then condition with Tea Tree Special Conditioner, Lemon Sage Thickening Conditioner or Lavender Mint Moisturizing Conditioner.

After that it’s time to tingle their senses with the Tea Tree Hair and Scalp Treatment and massage.

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CREATE THE PERFECT TEA TREE WASH HOUSE TRANQUILLITY To maximise client comfort, the Tea Tree Wash House should be dimly lit and quiet. Once you understand the needs of your client, keep conversation to a minimum.

TOUCH Identify the type of touch your client prefers, such as soft or firm. Clients with fine hair are often ‘tender-headed’ and prefer a softer touch, whereas clients with coarse hair tend to prefer a firmer touch.

COMFORT Maximise the head massage quality by working with a full lather to prevent friction. Maintain contact with the client’s scalp or hair throughout the massage. The massage should focus on four zones: the hairline at the front, the area below the parietal ridge, the side hairline to the occipital pressure points and the neck and shoulders.

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See it in action! Tea Tree Experience videos demonstrate the perfect massage at The Wash House. Visit creativeheadmag.com for more details

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WHAT PAUL MITCHELL DOES FOR YOUR RETAIL Let clients take home the wonder of tea tree oil with its Tea Tree system IT IS SAID THAT Captain James Cook named the tea tree, albeit unintentionally: in 1770 he landed at Botany Bay, Australia, and brewed the leaves of it in place of normal tea. But it wasn’t until the 1920s, when scientist Arthur Penfold carried out clinical trials in Australia to prove the tea tree’s antibacterial properties, that it began to play a more important role in medicine.

Nowadays, each product in the Paul Mitchell Tea Tree system is formulated with Australian tea tree oil, a pure essential oil comprising 48 natural

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compounds with astringent properties.

The tea tree (melaleuca alternifolia) is a species indigenous to Australia.

It is extremely fast growing and during harvest no trees are harmed or destroyed.

The oil is an environmentally friendly and renewable natural resource.

While tea tree remains the vital ingredient, Paul Mitchell has added different oils to each product to add moisture and invigorate the scalp.

Discover the products that make up the Tea Tree family…

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WIN IT! Go online for your chance to win the entire Paul Mitchell Tea Tree System, worth ÂŁ387! Visit creativeheadmag.com

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YOUR NEW B

TEA TREE SPECIAL SHAMPOO AND CONDITIONER An invigorating cleansing and conditioning duo, formulated with tea tree oil, peppermint and lavender. It’s cooling, refreshing and energising.

THE BENEFITS: This amazing Tea Tree pairing will give clients tingles with a refreshing cooling sensation, while the conditioner instantly detangles and helps prevent moisture loss.

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LEMON SAGE THICKENING SHAMPOO AND CONDITIONER An energising bodybuilding duo formulated to gently cleanse, condition, detangle and thicken fine hair. Lemon and sage combine with tea tree oil, lavender and peppermint to provide a fresh feel.

THE BENEFITS: A blend of colour-safe thickening agents boosts volume and adds zest to limp locks, while the conditioner reduces static and adds shine.

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The Paul Mitchell Tea Tree system isn’t just about cleansing and conditioning. With products for skin and hair styling, it has something for everyone. Here are some of Paul Mitchell’s top sellers

W BESTSELLERS

LAVENDER MINT MOISTURIZING SHAMPOO AND CONDITIONER The mild, gentle cleanser is rich in moisturisers and amino acids to help improve moisture retention, shine and resilience. The conditioner adds avocado oils and wheat proteins to improve manageability and help prevent split ends.

THE BENEFITS: Both products are coloursafe and soothe the senses with natural extracts of mint, lavender and tea tree oil.

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TEA TREE HAIR AND SCALP TREATMENT This treatment is for both hair and scalp and features soy, panthenol, vitamin E and shea butter, to condition and protect the hair, while salicylic acid refines and improves the texture of the scalp.

THE BENEFITS: It strengthens and moisturises while natural salicylic acid derived from willow bark helps provide immediate relief for troubled skin.

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“WITH TEA TREE YOU LOOK GOOD, YOU FEEL GOOD AND YOU DO GOOD. GOOD FOR YOU AND GOOD FOR THE PLANET” JOHN PAUL DEJORIA

LEMON SAGE THICKENING SPRAY This lightweight spray adds control, humidity resistance and UV protection.

THE BENEFITS: An uplifting combination of panthenol and thickening ingredients pumps up skinny strands, while providing long-lasting humidity resistance.

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TEA TREE SHAPING CREAM A strong, long-lasting cream with pliable hold and a satin finish.

THE BENEFITS: The strong, flexible resins whip hair into shape and provide long-lasting hold. It is also formulated to dry down into a strong matte finish that can be restyled all day.

TEA TREE STYLING WAX A styling wax that provides definition, control and intense shine.

THE BENEFITS: The flexible resins and vegetable-based conditioners provide texture and definition, while the shine-enhancing conditioners and silicones provide intense shine.

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TEA TREE STYLING GEL Firm-hold styling gel with clean, flexible, bodybuilding styling agents.

THE BENEFITS: Clean styling agents provide a flake-free, stay-put hold for pure style that stays, while a special blend of styling ingredients helps boost every strand for a thicker, high-volume finish.

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DELECTABLE NEW DUOS To celebrate the new partnership with Reforest’Action, Paul Mitchell Tea Tree Bonus Bags have had a green makeover! These kits are 100 per cent recyclable and made from 100 per cent recycled materials and form part of the commitment to plant 500,000 trees by 2016.

Available in Paul Mitchell’s three Tea Tree variations of Lemon Sage Thickening, Lavender Mint Moisturizing and the classic Tea Tree Special, these bags offer clients great savings versus buying the products separately.

Each Tea Tree Bonus Bag contains a 300ml shampoo and 300ml conditioner duo.

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EVERYTHING’S GOING GREEN If you want to help make the world a more beautiful place as well as gain new clients and keep them, join Paul Mitchell and get Tea Tree in your salon now To discover more and join Paul Mitchell in improving the world, call 0845 659 0011 or visit paul-mitchell.co.uk/teatree

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HELPING

GREEN THE GLOBE BY

PLANTING

500,000 TREES BY 2016 #PMTINGLE

To discover what an ethicool hair care brand like Tea Tree could do for your business, call our friendly team on 0845 659 0011 www.paul-mitchell.co.uk/teatree

GOING GREEN

Acts of kindness

A little kindness goes a long way, so make the planet a happier place by implementing just 10 simple steps

Ena Salon

What was once the preserve of hippies and scientists has now been taken up by the masses: saving the planet has gone mainstream. So how can you do your bit?

From simply switching your lightbulbs to fitting out your whole salon with recyclable goods, our 10 acts of kindness will let you fly the green flag with pride…

ACT 1: RECYCLE, RECYCLE, RECYCLE! You can make a difference right away by recycling your plastic bottles. All of O’Right shampoos and packaging are recyclable. The brand’s Trees In A Bottle shampoo is manufactured in a factory powered by solar and wind energy, while the packaging itself is biodegradable and, when planted, breaks down to fertilise a seed within and grow a tree. Covent Garden’s Ena Salon uses its empty Davines product containers as plant pots that are then dotted around the salon.

“The Davines packaging is made from low-density plastic, meaning only the minimum amount needs to be used to contain and protect the product. We feel that the containers make great plant and herb pots as they are the perfect size for small greenery,” says Johnny Othona, director of Ena Salon.

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Anne Veck

ACT 3: SAVE WATER

ACT 2: SWITCH ENERGY SUPPLIER It’s now easier than ever to switch energy suppliers and it is one of the simplest ways to make the world a little greener. Solar power and wind power, 100 per cent certified renewable energy suppliers are popping up more and more, while many other suppliers offer competitive rates for small businesses.

But if you want to really commit to cutting down on your energy consumption, perhaps you should try something a little out of the ordinary. Anne Veck invested in a BlueGen generator, which creates energy from solid oxide fuel cells. The salon owner says the technology has reduced her salon’s carbon emissions by 42 per cent and energy costs by 62 per cent. Anne has also found another benefit, too. “New clients are coming in as they really do appreciate being clients of a green salon,” she explains. “We’ve seen a turnover increase of 12 per cent since we installed the system and the number of clients visiting the salon increase by 15 per cent.”

Cutting down on the amount of water you use is not only good for the planet, it’s good for your purse!

Headmasters has fitted all of its wash basins with EcoHeads shower heads, which use an estimated 56 per cent less water than a normal shower head.

“The addition of these to the backwash allows the water to filter through tourmaline stone to reduce chlorine and sediment, meaning you will get noticeably smoother, shinier hair, while the shower plates double the water pressure, reducing water use and saving energy,” explains Raju Raymond, chief executive officer of Headmasters. Other steps you can take are to cut down on your laundry by using biodegradable towels.

Scrummi, Procare and Easydry all offer disposable options. “These towels reduce the use of water, electricity and cleaning agents,” says Dion Ross from Procare.

ACT 4: CUT DOWN ON YOUR WASTE Did you know there are now 46,000 pieces of plastic floating in every square kilometre of the world’s oceans? Élan Hair Design in Inverurie, Scotland, has made a commitment to minimise waste wherever possible. “Customers’ hair clippings and other biodegradable waste are sent to be used as compost on local farmers’ fields, meaning even less waste sent to landfill,” says Élan co-owner, Lorna Milton.

Élan’s green refurbishment cost £250,000 (£82,000 of which free came in the form of an interestTrust), ng Savi rgy Ene the from loan the but the salon is already reaping 16 per by ng benefits with turnover increasi s. year cent for the past two

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Edward James

Claque La Mouche

#GoingGreen

ACT 5: LOOK AT YOUR INTERIORS Whether you choose to trawl through second-hand shops, become an antique bargain hunter or go mad for modern pieces – there’s an eco option for you.

Claque La Mouche salon in Stockholm, Sweden – recently crowned winner of the Eco Salon Design award at the Davines 2014 Eco Salon Contest – is housed in a 400-year old house and is decorated almost entirely out of second-hand materials. At Edward James in London, you can’t help but notice the presence of the natural world, with tree trunks an integral part of the Aveda salon’s interior.

Plenty of salon interior companies provide eco-friendly alternatives.

“Many salons wish to incorporate a ‘green’ feel by way of using natural materials and products. Pietranera has just introduced a line of biosynthetic vinyl upholstery, which has a low environmental impact, into its Nature-Skai collection,” says Wendy Droznika, director of LSE, the sole UK agent for Pietranera.

And you can get eco with wooden pieces, too. All the wood in the NaturAll range by AGV from Aston & Fincher is sourced from certified controlled forests, while Maletti has a whole department dedicated to green systems.

ACT 6: CHANGE YOUR LIGHTBULBS Low energy LED lighting uses 80 per cent less electricity and lasts for 10 years.

“Choose light bulbs marked CFL (Compact Fluorescent Lights). They last 10 times longer and use 66 per cent less energy than incandescent bulbs,” says Davide Bollati, chairman and owner of Davines.

Lucy Whittington, from Tiempo in West Yorkshire, opted for LED lighting for her salon and hasn’t looked back. “I knew from the outset that I wanted to try and go eco wherever I could. I couldn’t get solar panels as I was denied planning permission so this was an affordable solution,” she explains.

ACT 7: GIVING BACK Green Hug chair from Maletti.

020 3207 2032 info@maletti.co.uk

Pietranera Wen backwash from LSE. 020 8903 0002 lsehair.com

From helping your local community to replanting a rainforest, there are myriad ways to give back to the planet. Team up with Paul Mitchell and its Tea Tree range and you’ll be helping to plant an entire forest thanks to the brand’s support of Reforest’Action, an organisation that plants trees in areas where it’s needed most.

The Green Takeover, launched by Tea Tree last year, includes a commitment to plant 500,000 trees by the end of 2016, support rainforest conservation with Reforest’Action projects in Peru and Guatemala and protect soil from depletion and erosion caused by deforestation.

Donations are made to the project from sales on every Tea Tree product. What clever little green bottles!

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Contact UK Importers Jumbrella Distribution 0845 313 0032 info@jumbrelladistribution.co.uk

#GoingGreen ACT 8: CHOOSE YOUR PRODUCT PARTNER WISELY

Edward James

L’Oréal Professionnel has partnered with Green Tomato, ainability, to an agency that specialises in sust developed have y The ner. gree help salons get ns to an online questionnaire for salo ive a rece will they h whic from e, complet e their list of suggested actions to mak nt. salon more energy-efficie

ACT 9: BECAUSE THE LITTLE THINGS ADD UP If you can’t make the big changes don’t worry, small things can make a big difference. London’s Glasshouse Salon uses eco-friendly cleaning products and washing-up liquid. “We also serve locally sourced, organically brewed beer, while our organic wine comes in refillable packaging,” says Olivia Crighton, owner of Glasshouse.

The salon also uses Professional HairSpa self-heating thermal caps instead of high energy-consuming hood driers when using heat to process colour or treatments – saving money on energy bills and helping to save the planet in one step!

ACT 10: SPREADING THE WORD So you’ve made the changes and your salon is officially green. Now it’s time to carry on your good work and take it to your clients. “You can inspire clients not to use their cars by offering a discount if they come to the salon by other means,” suggests Davide Bollati from Davines.

“We believe that it’s the stylist that holds the power when it comes to spreading the green message,” says Steven Ko, founder of the O’Right brand. “Green products are the tools or talking point, it’s the hairdressers that spend a lot of time chatting to their clients. They’re the ‘green angels’.” Now you’ve heard, go out there and start spreading the word!

B Hive

Glasshouse

The brand you choose to partner with could make all the difference in your bid to be green. Aveda takes this seriously. “We consider our ingredients to be ‘green’ because we have sought out and pioneered plant and mineralbased alternatives to petrochemicals,” says Rachel Leon-Wardrop, marketing manager at Aveda UK & Ireland.

Davines has relaunched Essential Haircare range, collaborating with the Slow Food Foundation for Biodiversity on an initiative to help local artisan traditions. With milk_shake, fresh ingredients are key to delivering an incredible salon experience, while even established brands are unveiling new ranges to cater for the eco-market, such as the free-from Elements line-up from Wella Professionals.

THE GREEN KINGS

B Hive Organic Salon in Hillsdale, New Jersey, was recently crowned winner of the 2014 Eco Salon Award in the annual global Davines Eco Salon Contest. So what did they do? Initially, the salon focused on reducing waste. “Things like glass cups and reusable colour gloves go a long way and are easy to implement,” says co-owner Angela Alba. And when it came to the design, B Hive recycled parts of a 100-year-old barn throughout.

“We also purchased used styling chairs.

With the money saved we were able to refurbish the stations using a green fabric called Eco-Tech,” she adds.

The salon started purchasing its energy from wind and solar-powered sources and brought in LED lighting.

Angela and her husband James even carried their eco dream through to their web-based software system that uses green receipts and an eco-friendly computer network. Along with eco hairdryers, sustainable bamboo towels and harvested rainwater for plants and flowers, we think it’s fair to say B Hive has truly earned its eco salon crown.

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REBEL LOVE SONG

A CONCEPT OF HARMONY/DISHARMONY UNDERLIES THE NEW COLOR

ZOOM ’15 TREND FROM GOLDWELL – MEET THE TRADITIONAL REBELS

PHOTOGRAPHY BY MARKUS JANS

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WANT TO SEE MORE from this shoot?

Download the iPad edition of Creative HEAD January from the App Store

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HAIR The Global Color Zoom Creative Team 2015 – Rustam Mirasov, Neil Barton, Derrick Zeno, Agnes Westerman, Kuku Soh and John Simpson. MAKE-UP Stephanie Kunz. STYLING Ingo Nahrwold

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NEVER BEEN BETTER FROM EYE-POPPING COLOUR TO PRETTY-AS-A-PICTURE STYLING, HEADMASTERS REVEALS WHAT’S HITTING THE HIGH STREET IN 2015 PHOTOGRAPHY BY PETE PEDONOMOU

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HAIR Headmasters Pro Artistic Team. CREATIVE DIRECTION/STYLING Sophie Beresiner. MAKE-UP Andriani Vasilou

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Winter’s Bone As he unveils his first salon, Hare & Bone, Sam Burnett reveals a brittle vision of beauty PHOTOGRAPHY BY STUART WESTON

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HAIR Sam Burnett at Hare & Bone. STYLING Soki Mak. MAKE-UP Sonia Bhogal SEE MORE amazing shoots online now! Visit creativeheadmag.com

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The

salon directory

Are you in it?

Sign up now at layeredonline.com/mysalon

It’s easy to do and IT’S COMPLETELY FREE! layered_jan_promo.indd 1

3/12/14 09:39:04

LAST WORD

REALITY CHECK

THE PERFECT LOOK RIGHT NOW IS ALL ABOUT IMPERFECTION – SESSION STYLIST TYLER JOHNSTON CELEBRATES THE REAL

ANYONE WHO KNOWS ME would wonder why I’d want the last word about anything. I’m a session stylist so backstage is where I’m at. I’m really not into laying down the law because the reality is I just do hair. Working with like-minded people and creating new looks is what I’m all about.

I live in London but my work takes me all over and I’m continually inspired by subcultures and life on the street, wherever I am. I can never resist a real one-off or a true original – in fact, it’s the unexpected details or unintentional ‘mistakes’ in a look that pull me in. ‘Real’ is what interests and inspires me, the thread that runs through my life and my work – and I’m certainly not the only one, as recent trends have shown.

Social media has really driven this desire for ‘imperfection’ and, of course, magazines and brands have all picked up on it, too. More and more editorial and commercial projects come my way with the words ‘real’, ‘relaxed’ and ‘natural’ in the brief.

Bailey is a photographer I work with a lot and it’s always a good fit because he’s into capturing the true character of his subjects, which works with my vision of styling believable hair.

We recently worked on a Karen Millen campaign showcasing

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new faces in fashion, where I created uncontrived looks with loose texture and an undone feel.

I shoot a lot with Juergen Teller too, who has totally brought this attitude into the mainstream. His Marc Jacobs campaigns redefined what advertising could be, while Nan Goldin always seems to capture intimate moments in real lives for everyone from Dior to Jimmy Choo. I’ve also worked with Rankin for years, including on the Dove ‘Campaign for Real Beauty’, which I think was a real game-changer – you could even say the use of real women was the start of this whole idea of real looks.

What ties all this together is a new kind of attainable aspiration, and hair is key to achieving it. I’ve developed this for Schwarzkopf Professional’s Essential Looks. Collaborating with creative director Simon Ellis, we defined Undone Glamour as a key trend for S/S15. Authentic, effortless and believable, it’s a new twist that moves it to exactly where it should be.

Tyler Johnston is a session stylist and global ambassador for Schwarzkopf Professional. Follow him on Instagram and Twitter @tylerjhair

CREATIVE HEAD

02/12/2014 11:02

DETANGLE

Snags, pulls, and breaks are so over. Wet Brush’s exclusive IntelliFlex® Bristles gently detangle to give you healthier, more beautiful hair.

The Number One Pro Brush in America.

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