Creative HEAD January 2020

£4.50 JANUARY 2020

In print•online•everywhere!

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READY TO PLAY? 12/12/2019 12:34

TAYLOR WARD, JO HANSFORD SALON

WELCOME TO THE PLAYGROUND! When Creative HEAD invited four cool colourists from iconic UK salons to get playful with new-look Majirel from L’Oréal Professionnel, the results were stunning. Come and see…

KATIE HALE, CHARLES WORTHINGTON SALONS

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11/12/2019 13:35

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ANGEL MONTAGUE-SAYERS, SALLY MONTAGUE HAIR GROUP

AMBER SWIFT, CHARLIE MILLER HAIRDRESSING

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11/12/2019 13:35

PLAY WITH FIRE

You can’t disappear when you’re rocking red – and a cool, crisp copper is the most chic choice right now. There’s a rippling effect of tones that brings this deliberately daring finish to life… Have you got a client who’s ready to play with fire?

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11/12/2019 13:35

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THE ICONIC SALON: CHARLIE MILLER HAIRDRESSING THE COOL COLOURIST: AMBER SWIFT

MORE THAN HALF a century after it first opened its doors in Edinburgh, Charlie Miller Hairdressing has a generation-spanning story that many hairdressing families will recognise, with the baton being passed from father to sons. Now a five-salon group, the brand has a simple ethos: constant creativity. Always progressing, always surprising. You’ll find brilliant colourist Amber Swift at the Holy Corner salon, where she’s also salon manager and has a list of fervently loyal clients. “Majirel has amazing durability and vibrancy,” she says. “If a client comes in asking for a bright colour, you know you’ve got the security to achieve it.”

AMBER’S FORMULA l ROOTS: MAJIREL RUBILANE 6.40 + 20 VOL, MAJIREL RUBILANE 7.45 + 20 VOL, MAJIREL RUBILANE 8.43 + 20 VOL, MAJIREL CARMILANE C6.46 + 20 VOL + 4ML SMARTBOND IN EACH MIX l LENGTHS & ENDS: RUBILANE 7.45 + 20 VOL, MAJIREL RUBILANE 8.43 + 20 VOL + 4ML SMARTBOND IN EACH MIX

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11/12/2019 13:35

ATOMIC BLONDE

Why are there so many iconic lines about blondes? They have more fun, so they’re perfect to get playful with.

From honey-hued to icy finishes, the full spectrum of blonde is a colourist’s dream. And with the social media trend of biscuit blonde growing ever more popular, the cooler finish is building an army of fans

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11/12/2019 13:36

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THE ICONIC SALON: SALLY MONTAGUE HAIR GROUP THE COOL COLOURIST: ANGEL MONTAGUE-SAYERS

37 YEARS IN and the Sally Montague Hair Group in Derby is still growing, still evolving. It’s a forward-thinking business that’s established itself as a premium brand for discerning clients looking for impeccable service, on-trend expertise and a personalised look. Angel Montague-Sayers found her fashion footing early, working tirelessly to build her name in the session world, and now she’s back in the salon applying her fashionforward style in the busy colour department.

“Majirel was the first range I ever used when I started colouring,” says Angel. “I’ve grown up with it and it’s grown, too. I recently completed my L’Oréal Colour Specialist degree and Majirel played a huge part in that.”

ANGEL’S FORMULA l ROOTS: MAJIREL COOL INFORCED 8.1 + 12.5 VOL+ 4MLS SMARTBOND l LENGTHS AND ENDS: BLOND STUDIO MULTI TECHNIQUE 8 + 20 VOL l TONING: ½ MAJIREL GLOW CLEAR + ½ MAJIREL COOL INFORCED 10.13 + 4 MLS SMARTBOND

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11/12/2019 13:36

MAKE MINE A MOCHA

There’s an air of mystery to a bold brunette – a confidence, a don’t-mess-with-me attitude. Brunettes are the lifeblood of the salon but, if we’re honest, they’re rarely seen as a hotbed of creativity. Let’s play away the grey with something a bit more inventive, shall we? Espresso? Americano? We like our coffee shades served hot

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11/12/2019 13:36

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THE ICONIC SALON: JO HANSFORD SALON THE COOL COLOURIST: TAYLOR WARD

LEGEND IS A title that needs to be earned, and colour queen Jo Hansford has done that and then some – in fact, she’s been dubbed one of the best tinters on the planet. With an expertise in colour honed over decades, Jo’s been passing on her colour skills to her Mayfair salon team for the past 27 years, creating a squad of innovative and in-demand colourists and stylists. Taylor Ward joined Jo Hansford salon aged just 19, but her precise eye for colour and strong creative streak saw her complete her training in record time.

She has since become one of Jo’s most trusted colourists. “I’m a real Majirel girl – ask anyone in the salon!” she says. “The colours are so reliable, and you can get creative with all the tones. It’s so innovative, too.”

TAYLOR’S FORMULA l ROOTS: ¾ MAJIREL 6 + ¼ MAJIREL 5 + 12.5 VOL + 4MLS SMARTBOND l LENGTHS AND ENDS: PARTIAL TECHNIQUE MAJIREL COOL COVER 7.18 + 20 VOL + 4MLS SMARTBOND AND MAJIREL COOL COVER 6.8 + 20 VOL + 4 MLS SMARTBOND

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11/12/2019 13:37

PEARL’S GIRL

Hello pretty pastels! There something about a clean-canvassed client who starts talking sugared almond shades that makes a colourist’s heart flutter. They’re the ultimate playground for the creative technician, painting in pops of rainbow brights and shimmery hues. Pearly, translucent, lustrous… you’ve gotta love those pearly queens

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12/12/2019 12:38

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THE ICONIC SALON: CHARLES WORTHINGTON SALONS THE COOL COLOURIST: KATIE HALE

FROM TV WORK TO red carpet styling, Charles Worthington MBE is a hairdressing icon and no mistake – his eponymous salon group has been at the forefront of modernity in London for more than 35 years. As head of colour, Katie Hale works closely with Charles and the creative team to predict and then educate on the future season’s trends and techniques that clients will be craving.

“What I love about Majirel, and the reason it’s iconic, is that there is something for everyone within the range,” she says. “Whether you’re covering white or your client wants a metallic finish, there’s a vast choice of colours and shades that are mixable, reliable and provide natural, effortless results.”

KATIE’S FORMULA l HIGHLIGHTS: BLOND STUDIO PLATINIUM PLUS + BLOND STUDIO NUTRI DEVELOPER 20 VOL l FRINGE: MAJIREL GLOW L02 + 12.5 VOL + 4MLS SMARTBOND l TONING : MAJIREL GLOW ½ L02 + ½ MAJIREL GLOW CLEAR + 12.5 VOL + 4MLS SMARTBOND

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11/12/2019 13:37

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11/12/2019 13:38

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AN ICON IS ICONIC FOR A REASON

YOU REFRESH. YOU UPDATE. You stay relevant in a fast-changing world.

With the Majirel line from L’Oréal Professionnel there’s a very special formula of heritage and innovation that keeps it at the forefront.

We loved celebrating the fresh new look of the legendary Majirel from L’Oréal Professionnel – its new innovative Cool Inforced shades and shimmering GLOW range – with cool colourists from some of the most iconic salon brands in the UK. But let’s make one thing crystal clear: with Majirel, everything’s changed but that iconic formula: one that colourists across the globe have loved playing with for more than 40 years. It’s just that now, there’s even more to play with...

Hair by Amber Swift and Cat Nicholson, Charlie Miller Hairdressing; Angel Montague Sayers, Sally Montague Hair Group assisted by Steph Faulkner; Katie Hale, Charles Worthington Salons assisted by Lauren Yarnell; Taylor Ward and Frankie Moody, Jo Hansford Salon assisted by Megan Harris.

Photography by Lewis Hayward, assisted by Lucy Rooney. Behind-the-scenes photography by Harvey Williams-Fairley, Capture Collect. Styling by Holley Coopey assisted by Olivia Jones. Make-up by Lucy Joan Pearson assisted by Annabel Clark. Models Copper: Johanna Adde at Nevs Model Agency, Blonde: Victoria Palmer at Nevs Model Agency, Pearly Rose: Tara Keys at First Model Management, Brunette: Thaise Nicoleto at Zone Models. Shot at Spring Studios

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12/12/2019 12:40

MAJIREL. NEW PACK DESIGN. PLAY WITH IT

L’Oréal Professionnel’s iconic colour line has had a makeover. Take a look!

ARE YOU A LITTLE obsessive about your colour bar? Want to know everything is in its right place, so you can grab exactly what you want in a flash, without a worry? Then bow down and worship Majirel’s new pack design. It’s minimalist. It’s fresh. It’s clean. There’s one pack per colour family and the shade number clearly marked to face you as you search for your hue, making it the epitome of user-friendly. From ash to warm browns, each pack includes between five and 25 shades corresponding to their colour family. So bring a little joy to your colour shelves…

Of course, we’re all looking to be more environmentally aware, and Majirel’s new pack design ticks the box when it comes to sustainability with its new 100 per cent recycled plastic cap. Pop that cap, it’s play time!

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11/12/2019 13:39

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#PLAYWITHMAJIREL

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11/12/2019 13:39

AND NOW THERE’S EVEN MORE TO PLAY WITH! Say hello to new Cool Inforced shades in February

A MAJOR PART in making Majirel iconic is the large colour palette. And now it just got bigger. Today you can play around endlessly with more than 150 shades, and from February eight new Cool Inforced shades. You’ll see new beige and ash shades boosted in cool reflects, so you can tap into that cooler trend while fighting brassiness for up to 21 shampoos and keeping the tone neutral for up to six weeks. And, as every colourist knows, predictability doesn’t have to be boring. Being certain you’ll get what you want and what you need allows you the freedom to be creative without that nagging little worry that this result might not turn out quite as you’d hoped. The reliability of Majirel fuels you to be fearless, to dare to try something different.

RELIABILITY + CONFIDENCE = ART. THAT’S PRETTY COOL.

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11/12/2019 13:40

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#PLAYWITHMAJIREL

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11/12/2019 13:40

NEW PACK DESIGN NEW COOL INFORCED SHADES SAME ICONIC FORMULA YOU DON’T MESS with an icon… and there’s a reason why after 40 years Majirel is still one of the top choices for leading colourists around the globe and their loyal colour clients. Packed with Ionène G, a highly concentrated care ingredient developed by L’Oréal Research, Majirel works to protect the hair’s shaft all the way through while smoothing and softening the surface, leaving hair more conditioned* and looking its glossiest best with a colour that lasts. So, while the outside has changed, it’s what’s inside that counts: a creamy non-drip texture and a formula that delivers something fantastic, every time.

#PLAYWITHMAJIREL *Instrumental test

WANT TO PRESS PLAY ON NEW MAJIREL FROM L’ORÉAL PROFESSIONNEL AT YOUR COLOUR BAR? CALL 0800 030 4034 (UK) 1 604 5913 (IRE) OR VISIT LOREALPROFESSIONNEL.CO.UK

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11/12/2019 13:40

CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Refined romance for the modern woman – Christos Michailidis plays with tiered texture in his latest collection, Fairytale

Shot in Snowdonia National Park, Richard Phillipart blurs the lines between hair and fashion photography in ‘Nomadic Winter’. Watch the film now

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The Coterie returns on 27 January with beauty director Lisa Oxenham, journalist and podcaster Madeleine Spencer, Zoë Irwin, and more!

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Salon Smart 2020 is all about PROGRESS – ready to build for the future? Tickets are available now, at creativeheadmag.com/salonsmart

@creativeheadmag

11/12/2019 11:25

Editor’s letter

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JOIN US!

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BIRTHDAYS ARE SO fleeting. Just 24 hours. Nah, we can do better than that. A birthday week? Pffft. A birthday month? Keep talking… let’s make it a birthday YEAR! Yup, 2020 sees Creative HEAD celebrating its 20th birthday, and we’re going to party like it’s 1999… (plus one). These past two decades have seen an incredible amount of change for the industry and for us as a brand – in print and online we’ll be revisiting some of those major flashpoints and considering the lasting impact of that period on us all. But to kick it off, we asked 20 visionary hairdressers to look back over their careers and select the look they consider their favourite from the past 20 years. It’s a marvellous menagerie of styles, inspirations and stories – turn to page 68 for a walk down memory lane. There will be so much more to come, and we’ll be asking you to get involved too – keep an eye on #CHmag20 on @creativeheadmag to see how you can share in the birthday fun.

Are you ready to get this party started?

TIVE HEAD A E R

Amanda Nottage Editor

Si n c e 2 0 0 0 amanda@alfol.co.uk

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Change – it’s synonymous with the New Year and rather fitting then that our first Coterie of 2020 will explore our ever-evolving social and business behaviours. Our expert panel will discuss it all on 27 January – see pages 46 to 47 for more. Then, on 29 and 30 March, our business networking event Salon Smart is back in London, and Progress is top of the agenda. Expect a packed programme of presentations, workshops and debates focused on helping salon owners and managers prepare and build for the future, turn to pages 40 to 45 for details. Visit creativeheadmag.com/events

@creativeheadmag

11/12/2019 16:08

™

BE A PART OF THE MOST IMPORTANT MEN’S STYLING AND GROOMING COMPETITION IN THE WORLD.

WILL YOU BE THE NEXT WINNER? YOUR CHANCE AWAITS JANUARY 1 – MARCH 1, 2020 allstarchallenge.americancrew.com

WE ARE BRINGING THE BEST TO LOS ANGELES ENTER THE AMERICAN CREW ALL STAR CHALLENGE Show us your interpretation of the American Crew man with a visionary and expressive style for your chance to win the experience of a lifetime.

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Five winners will take part in a professional editorial photo shoot alongside renowned photographer and American Crew founder David Raccuglia. The resulting photos will be used by American Crew in their worldwide press.

For updates and your chance to be a part of this year’s competition visit allstarchallenge. americancrew.com Or follow American Crew on

09/12/2019 13:16

D

ATIVE HEA CRE

January

WHAT’S INSIDE Si n c

e 2 000

80 FASHION

Richard Phillipart blurs boundaries in nature

ONE VISION

68

We begin our birthday celebrations by asking 20 top stylists and colourists for their favourite image of the past 20 years

ON THE COVER Majirel from L’Oréal Professionnel

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STATE OF THE NATION

Take a look at challenges that salons across the UK are facing

EDITOR

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

DEPUTY EDITOR

DIGITAL DESIGNER

SPECIAL PROJECTS MANAGER

STAFF WRITER

ONLINE AND DIGITAL ASSISTANT

SPECIAL PROJECTS DIRECTOR

AMANDA NOTTAGE DEBORAH MURTHA ANNA SAMSON

COMMERCIAL EDITOR EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

ALISON ROWLEY

creativeheadmag.com

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DAVID HAMMOND

creativeheadmagofficial

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

11/12/2019 16:09

JOIFULL HAIR GOALS FULLfilled!

Long-lasting, full, airy volume.

The JoiFull transformative trio makes your (hair) dreams come true.

Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands HAIR: JOICO Artists PHOTO: Hama Sanders

NE W

#JOIFULL www.joico.eu

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12/11/2019 15:19

The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

CREATIVE HEAD MAGAZINE is turning 20 years old in 2020 and will be celebrating with a year of exciting projects, events and surprises.

In every issue this year, two lucky Creative HEAD Club members will find a Platinum ticket signalling they’ve won an exclusive gift from one of our generous partners (turn to page 49 to see the January prizes – and to see how you can sign up now!).

Catherine Handcock, publisher of Creative HEAD, said: “We launched Creative HEAD in 2000 because the industry was changing and people were looking for something different.

“We were so small back then but we were passionate about what we wanted to achieve – to give a voice to session stylists, to create networking opportunities for business owners and to celebrate creative talents in new and interesting ways.

“Twenty years down the line and it’s exciting to see how we’ve grown – but there’s so much more to be done, and our passion for the industry burns as brightly as ever. There’s plenty more to come from Creative HEAD!”

#

20

IS BACK THIS MARCH! This year’s theme is

PROGRESS

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to find out how to book your spot, turn to page 40 now

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Sam Burnett

CELEBRATES A DOUBLE DECADE

Goldwell hosts HUB Showcase HARE & BONE’S Sam Burnett, the Simon Webster Art Team, Claire Turner and Nicola Smyth Humphriss wowed the crowd at an exclusive showcase for Goldwell’s HUB community. Held at the Ham Yard Hotel in London and hosted by Goldwell’s head of education, Irene Meikle, the mission was to supercharge everyone’s creativity for the year ahead, with looks including pastel perfections and head-turning brights. The audience got to hear more about the upcoming Goldwell Global Creative Awards, which will replace Color Zoom as well as the KMS Style Ambassador programme.

The Oil Ultime Mediterranean Finishing Oil from Schwarzkopf Professional has us dreaming of summer with refreshing citrus notes of orange and lime and protection from sun damage factors. schwarzkopfpro.com/oilultime

11/12/2019 16:20

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Nearly half of MY month salon owners AHEAD consider closing What January AMERICAN CREW ALL-STAR UPDATE

IT’S ALL CHANGE for the American Crew’s AllStar Challenge, with five winners now scooping the top honour. They’ll receive a number of prizes, including $5,000 (£3,800) in cash and an allexpenses paid trip to Los Angeles to take part in an editorial photoshoot alongside American Crew founder and photographer, David Raccuglia.

The competition opens 1 January and closes 1 March. It will see individual in-country judging panels select a national winner, who then move forward to compete in the global competition of more than 40 countries. An assembled Global Committee will then name its top five competitors as the All-Star Challenge 2020 winners.

David said: “Every year I am honoured to be a part of the All-Star Challenge and be able to give talented stylists around the world the opportunity to present their skills on a global platform.”

ALMOST HALF OF salon owners have seriously considered shutting up shop, according to a recent survey by Phorest Salon Software. It surveyed 1,000 hair and beauty salon owners around the world, discovering that many who had considered closing had already been established for more than three years.

The key contributing factors cited included the challenges of hiring and managing staff (32 per cent), external factors including rent, tax and recession (22 per cent) and a waning passion for hair and beauty that had made work a chore (19 per cent).

12 %

of Brits don’t know whether they should tip their hairdresser, according to a survey by OnBuy.com, while 11 per cent of respondents admitted they never tip anyone.

ENERGY PRICES POSE THREAT TO BUSINESSES

Headmasters to unveil new London Academy HEADMASTERS IS OPENING a new academy in February for independent salons and hairdressers looking to learn from the Headmasters Creative Team. Led by Headmasters creative and communications director Andrew Barton, the education team includes ambassadors Gareth Williams, Jonathan Soons, Nicole Iroh, Alfie Pfeffer and Clare Hansford. Andrew said: “Our reputation for creating beautiful, confidence-boosting hair is part of the Headmasters DNA. I am thrilled to be able to share this expertise with the wider hairdressing community.”

MORE THAN three-quarters of salons (77 per cent) have seen the cost of their energy supply rise by at least £100 a year. The study, Powering the UK High Street from Utilita Energy, claimed that the energy market is failing the UK’s hairdressing industry with rising costs. The report also added that more high street salons were concerned about prices and their impact than they were about the potential fallout of Brexit. Nearly half (47 per cent) of small hairdressers have had to cut staff working hours to pay the bills.

has in store for...

KRYSIA EDDERY PERFECTLY POSH

I have training with Tracey Devine-Smith about hairloss, something I want to concentrate on in 2020 due to the devastating impact this can have on people. I will also train my team on the programme I was taught as part of my Aveda Cutting Purefessional diploma. I’m one of just 10 Purefessionals in the UK!

CALLUM MCDONALD RUFFIANS

There’s no better time than January to change up your look, and have cut my long locks for choppy mod style. I’m collaborating with my Ruffians Shoreditch colleagues to do a superexciting project, working with a band to do a music video where the hair evolves through the video.

MOVERS AND SHAKERS

Bruno Marc, creative director of Marc Antoni and JOICO ambassador, is the new president of the World Hairdressing Congress.

Former It List It Guy Chris Appleton scooped Hair Influencer of the Year at the American Influencer Awards.

Tom Connell, formerly of Trevor Sorbie Salons, is the new hair art director at Davines.

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11/12/2019 16:21

The world’s smartest software for appointment booking Timely is designed to help you deliver exceptional client experiences. Automatically save time with no more unproductive gaps in your calendar, and connect to iZettle for a fast and seamless checkout your clients will love.

With more than 500 software updates every year, we’re continuing to deliver more product goodness to help your business thrive. Join over 36,000 global Timely customers today.

Talk to us: +44 20 3808 0465 gettimely.com

YOUR LIFE

#LCT20

IN COLOUR L’ORÉAL COLOUR TROPHY OPENS THIS MONTH – CAN YOU COLOUR YOUR WAY TO VICTORY?

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11/12/2019 15:45

CR EATIV E HE AD AD VE RT OR IAL

The world’s longest-running live hair competition is back and ready to be bigger than ever in its 65th year, providing the opportunity of a lifetime for its talented winners. Only the very best see their names added to the L’Oréal Colour Trophy history books and enjoy a serious boost to their career.

To make it to the top you’ll need impeccable attention to detail, tonnes of technical skills and the ability to predict the next hot hue for A/W20.

There’s no room for boring blondes or playing-itsafe shades – the judges are expecting colour work that will blow them away, both in terms of creativity and technical prowess. The stakes may be high, but so too are the rewards. From mentoring opportunities for the STAR category winners to nationwide fame and prestige, a L’Oréal Colour Trophy win can completely transform your career.

Don’t take our word for it…

SINÉAD KELLY LONDON, L’ORÉAL COLOUR TROPHY 2019 WINNER

EXECUTIVE STYLIST VAS MIKELLIDES OF SINÉAD KELLY LONDON SCOOPED THE TOP AWARD FOR A SECOND TIME IN 2019 AND WE CAUGHT UP WITH HIM… Creative HEAD: What was the inspiration behind the colour?

Vas Mikellides: To represent what we felt was the modern woman and the message she encompasses. We wanted a rich, earthy tone, multifaceted and complex in application and technique, but contemporary and beautiful in its aesthetic. I used a layering technique where tones were put over one another in various stages to produce an array of reflects that could be seen under different lights, giving the colour depth.

CH: Why do you think colourists should enter the competition?

VM: L’Oréal Colour Trophy is a great platform to showcase a team’s skill and sense of style, a way of presenting your aesthetic to a wide audience. From a business point of view, it’s a great talking point for clients, as L’Oréal Professionnel is a global brand. It challenges you in ways that help develop your skills and bring a team together. L’Oréal Colour Trophy really pushes you to look at colour in a new way. It is one of the most rewarding things we have ever entered.

Sinéad Kelly and Vas Mikellides

CH: What was the experience of winning like?

VM: Neither [salon owner] Sinéad nor I could believe it. We loved what we had done in both colour and styling but it’s difficult to be objective when in a competitive environment. Since our win in 2016 with an iconic ‘blue bob’, we thought the chances of winning twice would be slim – if not impossible. When we beat the odds it was overwhelming; a fantastic feeling that we’ll never forget.

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11/12/2019 15:46

OWN THE #LCT20

STAGE

L’ORÉAL COLOUR TROPHY 2020? YOU’VE GOT TO BE IN IT TO WIN IT!

FIRST… CHOOSE YOUR CATEGORY NEW FOR 2020!

COLLEGE CATEGORY L’ORÉAL COLOUR TROPHY AWARD If you’ve got the passion, vision and technical talent to create a show-stopping look, this is for you!

MEN’S IMAGE AWARD

Prove yourself to be a grooming guru with exceptional colour skills that stand out and make your way to the Grand Final.

AFRO AWARD

Got a talent for texture?

Precise colour work and creative vision will see you go far in the L’Oréal Colour Trophy competition.

STAR AWARD

For promising colour prodigies aged between 16 and 25, there’s no better way to make a name for yourself than by winning this award.

Open to full- or parttime hairdressing college students not working in a salon, this is a photographic competition and the perfect platform to kick-start your career.

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CR EATIV E HE AD AD VE RT OR IAL *Open to UK residents aged 16+ (and up to age 25 for the STAR award category) entering as part of a salon team (except for the College award category where entrants must not be working in a salon and can be ROI residents). One entry per individual across all categories. One team per salon per category. Entries must be uploaded to lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products, entry photos must be in colour. Winning team (or individual in the case of the College Award category) receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips dependent on category. See lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

THEN CHOOSE YOUR COLOURS The beauty of L’Oréal Colour Trophy is that you’re not limited by the salon you’re part of and the colour brand it uses. If you have the vision and can use L’Oréal Professionnel colour to translate your ideas onto hair, then the judges want to see it! Exceptional technical ability, impeccable references and the will to execute your creative vision are what you need.

Your colour should be a reflection of the modern, trend-forward client who is unashamedly boundary-breaking.

HOW TO ENTER #LCT20* 1. Head to lorealcolourtrophy.com 2. Choose your CATEGORY to enter 3. CONSULT the full L’Oréal Colour Trophy terms and conditions 4. COMPLETE your entry form online and upload your photo (must be no more than one year old) 5. Submit your application by 24 February 2020

ENTRIES OPEN ON 2 JANUARY, GOOD LUCK!

FOR MORE INFORMATION, VISIT LOREALCOLOURTROPHY.COM @lorealpro

@lorealprouk

/lorealprofessionnel.uk

#lorealprouk

#LCT20

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The L’Oréal Colour Trophy is the longest running live hairdressing competition in the world.

Celebrating 65 years, we are dedicated to all that is great in our industry – the artistry, the mastery and most importantly YOUR talent.

Now 111 years old, L’Oréal Professionnel was founded on professional hair colour, advancing the boundaries of breakthrough innovation and pushing the industry forward.

The L’Oréal Colour Trophy invites you to make your mark in 2020 by entering this historic year of the competition.

This is history in colour.

This is your life in colour.

ENTER NOW ONLINE* LOREALCOLOURTROPHY.COM Deadline for entries: 24th February 2020, 5pm Make sure you consult the rules within the competition Terms and Conditions!

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team (except for the College award category where entrants must not be working in a salon and can be ROI residents). One entry per individual across all categories. Entries must be uploaded onto www.lorealcolourtrophy.com by 24/02/20. Must use only L’Oréal Professionnel products, entry photos must be in colour and no more than one year old. Winning team (or individual in the case of the College Award category) receives the 2020 Award for the relevant category and the chance to attend other hairdressing events/trips dependent on category.

See www.lorealcolourtrophy.com for full details and T&Cs. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

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@LOREALPRO #LCT20 #LOREALPROUK

Image: UK Grand Final 2019 Hair by: Jo Cree Brown, Creative Director, Special Projects for Trevor Sorbie International

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11/12/2019 11:23 am

Aveda’s new Nutriplenish collection is customisable, with a light and deep shampoo and conditioner, a hair oil and a leave-in conditioner with UV filter, allowing you to tailor the hydration level to your client’s needs.

RRP FROM £25 0800 051 2979 aveda.co.uk

Half the size of its originals, new Mini Tapes and Mini Strands from Great Lengths are perfect to use on clients with thin hair wanting to discreetly enhance their look.

IN-SALON SERVICE 0113 278 1292 greatlengthshair.co.uk

Transform dry, styled and processed hair into cameraworthy perfection with R+Co’s Television masque.

RRP FROM £14.50 0845 071 2326 joico.eu

Irresistible services consumers will want to snap up, selected by the Layered team

Scan social media and you’ll see plenty of clients struggling to find the right products to use for their waves, curls, kinks and coils. That’s where new Tea Tree Lavender Mint steps in – seven new products infused with naturally-derived ingredients fight frizz and provide essential moisture. There’s also strictly no animal testing, and its vegan, sulphate-free and is colour safe, too.

RRP FROM £16.75 0845 659 0011 salon-success.co.uk

RRP £40 01442 248104

salon-services.com

The latest addition to Olaplex’s range, No.7 Bonding Oil is a highly concentrated and weightless reparative styling oil that dramatically increases shine, softness and colour vibrancy, while reviving damaged hair.

RRP £26 0330 123 1907 salon-services.com

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Containing 100 per cent certified plants or natural ingredients, the DiksoNatura haircare range by Muster & Dikson is now exclusively available at Salon Services.

SALON PRICE FROM £6.99 0330 123 1907

uk@randco.com

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For fine, thin locks the JOICO JoiFull collection of Volumizing Shampoo, Conditioner and Styler is a dream, leaving hair brimming with body and touchably soft.

Protect your colour work with new #MyConfidant shampoo and conditioner, and #MyHairLube, a finisher that controls frizz and reduces breakage.

RRP FROM £17.99 0845 659 0011 salon-success.co.uk

An improved formula means milk_shake’s Curl Passion nourishes with precious Amazon rainforest oils to give curls softness and bouncy elasticity.

RRP FROM £12.24 01392 365 177 milkshakehaircare.co.uk

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Love to play with Majirel from L’Oréal Professionnel? Then get excited, because the iconic hair colour has enjoyed something of a makeover. Need to grab the colour you want in a hurry?

The new minimalist packaging is clean and fresh, with one pack per colour family and the shade number clearly marked to face you as you look for your desired hue. From ash to warm browns, each pack includes between five and 25 shades corresponding to their colour family. Oh, and its new plastic cap is 100 per cent recycled. You can play with 194 hues, including eight new Cool Inforced shades from February. There are new beige and ash shades boosted in cool reflects, perfect for the current cooler trend and that fight brassiness for up to 21 shampoos and keep the tone neutral for up to six weeks. So new pack design, new Cool Inforced shades, new cap… same iconic formula. Get playful!

IN-SALON SERVICE 0800 030 4034 lorealprofessionnel.co.uk

IT’S ALL ABOUT... LIGHT New shades from Revlon Professional Revlonissimo deliver maximum neutralisation and optimum lifting power on very dark shades in just one step, and with absolutely no warm undertone.

IN-SALON SERVICE 020 7391 7440 revlonprofessional.co.uk

CREATIVE HEAD

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System Blonde Anti-Yellow Lightening Additive from ASP Affinage Salon Professional lifts and tones on all dark blondes to lighter bases, leaving a white blonde finish with no need to tone.

IN-SALON SERVICE 01794 527111 asphair.com

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11/12/2019 10:02

WHY DID YOU WANT TO BECOME A HAIRDRESSER? I always felt that I had an artistic streak but didn’t want to go into art or photography.

Hairdressing was a great way to enable me to be creative through a different medium. I found I had a hunger, drive and passion to do more.

ELIZABETH WILLIAMS

AGE: 21 SALON: KH HAIR HINCKLEY, LEICESTERSHIRE WHAT HAVE YOU BEEN YOUR HIGHLIGHTS SO FAR? Assisting Richard Phillipart at London Fashion Week, styling hair at the 2019 BRIT Awards and putting together my own collection.

WHAT WOULD YOUR DREAM HAIRDRESSING GIG BE? Creating hair for editorials alongside labels such as Alexander McQueen, Chanel or Dior. I’d love to work on their fashion campaigns and see my creations featured in top fashion magazines.

MAIN IMAGES: HAIR Elizabeth Williams.

MAKE-UP Cristina Lazzarotto.

STYLING Dana Verri. PHOTOGRAPHY Lucy Feng

WHERE DO YOU SEE YOUR SELF IN 10 YEARS’ TIME? I’d love to own my own salon where I can educate other young hairdressers. I also want to enter more into session styling and photographic work.

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09/12/2019 15:53

HIT THE BULLSEYE

HAIRDRESSER, SALON OWNER, ENTREPRENEUR – CAROLYN ARONSON HAS CHANNELLED HER 35 YEARS OF EXPERIENCE INTO CREATING A WINNING COMBINATION WITH IT’S A 10 It’s a 10 has become a sensation in its native US and is the brainchild of Carolyn Aronson. We sat down with her to chart the rise and rise of her miraculous brand…

CREATIVE HEAD: Where did it all begin for you?

CAROLYN ARONSON: I’ve been a hairdresser for 35 years. At the age of eight I declared I was going to be a hairdresser, so I started beauty school at 16 and stood behind the chair for 20 years. From there I migrated into salon ownership, still behind the chair, and finally into hair product manufacturing.

CH: What did you feel was missing in hair?

CA: I wanted to create products I had always wished I’d had when I was a hairdresser.

When I was a salon owner I used to cherrypick lines because I never found a range that did everything I wanted. I understand why now – it’s not easy to make products a perfect 10 every time.

CH: How do you make sure your products hit the mark?

CA: Sometimes I work on my formulas for as long as three years – I’m extremely picky. I challenge the chemists that I work with and I use multiple chemists. Obviously, I wanted to make the best products that give instant, miraculous results, but also ensuring that they are multi-functional.

CH: What is your golden rule for products?

CA: I’ve learnt to do what I call KISS – Keep It Simple, Stupid. There are so many products that you look at and say: ‘What is this? What does it do?’

When you turn my bottle over there are 10 bullet points on the back, clearly describing what the product does, how to use it and what it does. Simple.

THE PRODUCT THAT STARTED IT ALL The original It’s a 10 Miracle LeaveIn Conditioner Spray is the product that kicked it all off. “It’s the very first product that I ever created,” Carolyn recalls. “We now sell more than 13 million bottles a year in the US of this product alone. I always say we’re the most colourful brand that doesn’t see colour.

It’s good for everything from coily black hair all the way through to fine blonde hair and everything in between.”

A MODERN CULT CLASSIC, THIS MULTI-USE SPRAY CONDITIONER HAS 10 BENEFITS: 1. Repairs dry, damaged hair 2. Add shine 3. Promotes silkiness 4. Detangles 5. Controls frizz 6. Seals and protects colour 7. Prevents split ends 8. Prevents breakage 9. Enhances body 10. Provides thermal protection

Are you ready to experience a miracle? Discover the brand for yourself or how to become a key stockist through Aston & Fincher astonandfincher.co.uk CREATIVE HEAD

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Inside story HARI’S HAIRDRESSERS KING’S ROAD Having launched this location eight years ago, Hari’s Hairdressers founder, Hari Salem, felt it was time for a revamp. However, there was a practical reason, too: “The team needed more space as the salon is always packed, which is a great problem to have,” smiles Hari. So, he decided to remove the drinks bar to offer up additional space for three more workstations. There are antique Indian columns against the walls at the back of the salon, a favourite part of the new look for Hari, and original ’50s Moreno lights ensure just the right ambience, too. “Whenever I travel, I’m always inspired by the different cultures, that I come across,” says Hari.

“Incorporating unique furniture from around the world creates a beautiful setting.” A coffee bar has been added, alongside a rather nifty digital retail unit, courtesy of L’Oréal Professional Products Division. The result is a more spacious feeling and even another backwash. Thoroughly regal.

HOT BUYS

now open

FADE TO GREY

With the Layla styling chair in grey from Salon Services, you’ll be offering cool-looking comfort in a well-upholstered square of a seat. With hydraulic height adjustment and a five-star chrome base. £179 exc. VAT 0330 123 1907 salon-services.com

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CHARLIE MILLER STAFFORD STREET

This Edinburgh favourite has also enjoyed a revamp (well, it has been going strong for 18 years), now with a luxe yet modern vibe to the stunning Georgian townhouse salon.

CREATIVE HEAD

12/12/2019 14:32

S C I S A B O T K C A B E AS RUSH, JANUARY IS THE PERFECT TIM TM RIS CH THE ER AFT H EAT BR UR YO AS YOU CATCH YEAR WITH THE NHBF’S HELP NEW THE IN TH OW GR FOR EAD AH N PLA TO

DREAMING OF BIGGER and better things for 2020? It’s crucial not to forget the business basics if you’re planning on growing and taking on more staff.

“It’s important to keep up with new legislation to ensure your business stays within the law,” says Hilary Hall, NHBF chief executive. “For example, from April 2020 all new employees must be given a written statement that includes all the terms and conditions of their job on the first day of employment. The current law gives employers two months to do this.”

Make sure you give your employees a proper itemised pay slip as well, says Hilary.

“Payslips must include the total number of hours worked or a breakdown of hours paid for different types of work and/or rates of pay.” Other information that must be on payslips includes gross and net salary, NI and other deductions. The NHBF has contracts and staff handbooks free for members, available at nhf.info/contracts.

It’s important to keep an eye on the clock. Make sure your employees don’t

work more than 48 hours a week, including overtime. “Your employees are also entitled to rest breaks,” says Hilary. “For example, employees over the age of 18 are entitled to a 20-minute break if they work more than six hours a day.” All of your employees are entitled to 5.6 weeks of paid annual leave (pro rata for part-timers) – so a stylist who works five days a week should get at least 28 days’ paid holiday. NHBF members can call the NHBF team for help calculating annual leave entitlement – especially useful if you have part-time staff working different hours on different days. Different rules apply to people under the age of 18.

Keeping up-to-date with the National Minimum Wage (NMW) rates is crucial.

“Otherwise you risk large fines and public naming and shaming,” says Hilary. “Keep a note of staff birthdays, as they may be entitled to go onto a higher rate and look out for news of NMW rises this coming April.”

NHBF members can download an in-depth guide to recruiting and employing people at nhf.info/employing-people.

NOT YET AN NHBF MEMBER? FOR LESS THAN 75P A DAY, BENEFITS INCLUDE: • Valuable discounts on industry-specific insurance: nhf.info/ insurance.

• Free health & safety advice.

• Free 24/7 legal and commercial helplines.

• Membership helpline for everyday business advice.

• Free employment and chair renting contracts.

JOIN THE NHBF BEFORE THE END OF JANUARY 2020 AND QUOTE CHJ25 TO GET £25 OFF YOUR MEMBERSHIP FEE

Discover how the NHBF can help you plan for your business’ future.

For more information, call 01234 831965 or visit nhf.info CREATIVE HEAD

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THE BUSINESS EDIT

TAKING COMPLAINTS THE RIGHT WAY NO MATTER HOW hard you try, sometimes a client will come along who you just can’t please – it’s a fact of salon life. However, learning to deal with them in the right way can help you avoid bad publicity and even strengthen your relationship with that client.

Hazel Holmes, owner of Bijou Salon, believes that when taking on complaints, it’s important to be patient. “I always allow a good 12 to 24 hours before getting back to a client if they have contacted by email, as this gives us a chance to factfind within the salon as to what happened,” she explains.

“It is very important that I, as a salon owner, have a clear picture of what went on.”

It’s worth training staff to read the signals that someone might not be happy before they leave the salon, as Hazel explains.

“Sometimes you can tell at the end of a service if a client isn’t 100 per cent happy

with their hair, so I encourage my staff to ask what can be improved there and then if the client isn’t clearly loving their new look.”

And telling clients that small changes can be made there and then will give them reassurance, explains Adele Clarke, owner of Spectrum Hair Company. “Saying ‘any small alterations within the first week are complimentary should you need them to make your style more manageable’, goes a long way to make a person feel looked after,” she explains.

Ensuring clients know exactly what they’re signed up for can help avoid misunderstandings in the first place – consultation is key. “Colours and cuts that require more than one visit to achieve are best protected by written consultation records,” says Adele. “Then there is no way a salon can be accused of misleading a client.”

JO HARDARDT, ELEMENTS We find clients mostly complain by calling in and asking to speak to the manager, but occasionally we have had clients post bad reviews on Facebook. When dealing with such situations I always try and put myself in the client’s shoes and always apologise for the situation, but not the service, until I know all the details. Sometimes I need to investigate the complaint further so I always explain that. If necessary, we refund the client and offer to resolve the complaint.

H … CAPTAIN YOUR SALON NEED A LITTLE KNOW-HOW TO NAVIGATE AND GROW YOUR BUSINESS? FREDDIE BANKS, GENERAL MANAGER UK & IRELAND FOR KÉRASTASE AND SHU UEMURA ART OF HAIR, IS HERE TO SHARE SOME INSIDER KNOWLEDGE…

ONE OF THE biggest challenges for business owners is managing people and uniting them all with a common vision in a clear way. They can feel pressured into becoming an expert in every part of their business in order to stay in control. But this isn’t the route to success, nor is it conducive to a happy and balanced lifestyle. So, how do you relinquish control yet stay in control at the same time? Think about how a crew operates on a boat. Everyone has their own individual role to play. And if you, as the captain, are involved in all of the tasks your crew are doing, how can you have a clear vision on the direction the boat is taking? In salons, the trap many owners fall into is becoming caught up in the detail, with no time left to form a clear vision and business plan. Is the detail you’re tangled up in making the boat go faster? Or are you slowing it down? Consider these points:

CHOOSE IMPACT OVER CONTROL

Before jumping in, ask yourself: if you don’t get involved, what will the impact be? You may realise that the business will not be on the brink of liquidation if you don’t sign off the coffee replenishment order.

DON’T BE FICKLE

When you have made a decision stick to it.

If you keep diverting off course or changing your mind every hour, your team will never feel empowered, only confused.

BECOME AN EXPERT ENABLER

The key to managing experts is to know enough to challenge and ask the right questions. Upskilling yourself is a great idea, but don’t try and pretend to be the expert – nobody expects you to be.

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK 26

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ai157539214757_January Sale - Creative Head - Print V2.pdf 1 03/12/2019 16:55:47

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KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

How can you spend your education budget so that it benefits the entire team, rather than certain individuals?

KEN’S DIAGNOSIS

Glad to see you’re planning ahead Thomas. When salons forecast their budgets for the year ahead, many fail to include what is possibly one of the most important investments of any business – education. The word is ‘investment,’ because without education how do you and your team continue to grow? There are three types of education that all salons should invest in.

The first is product education. This is invariably provided free (or should be) by your suppliers but not all salons take advantage of this. Without it your team lose confidence and with a lack of confidence their upgrades will reduce and so will their creativity. Their retail sales will also drop off and retailing is vital for creating client loyalty.

Second is skills education. Too often hairdressers believe that they don’t need to carry on developing their skills but this is far from the case. We must all continue to improve what we do.

New techniques are constantly being developed and fashion is an ever-evolving beast.

It’s very easy to become a dinosaur, and we know what happened to them.

We are in one of the most competitive industries and complacency can be disastrous. I have seen many salons and stylists fall from their ivory towers because of complacency.

THOMAS HILLS, TH1 HAIR

New skills can be learnt in many ways. Manufacturers often provide skills education – our parent company, Salon Success, provides such education for the salons it supplies.

There are many academies that provide skills education but I would suggest you select carefully. Reputation is vital so ask other salons you know for recommendations. Spend your money wisely. The best value skills education can often come from within. Many of the skills I learnt over the years have come from asking those around me who were better than me at a particular skill to share their knowledge with me. Together we can grow.

The third type of education is business building. This is often overlooked in the belief that if you get the first two right then our businesses will naturally be successful. This is so far from the truth and I have seen many beautiful salons, full of talented and creative stylists, fail because of poor management as a result of lack of business education.

Obviously companies such as the one I am part of, 3•6•5 Salon Education, provide comprehensive programmes for owners, managers and stylists to help them to grow.

However this can also sometimes be available from your suppliers, although it often tends to be biased toward the use of their products as well.

Any or all of this education can be delivered to groups or to individuals. All I would say is: if you invest in educating an individual, always protect your investment and ensure that they share their knowledge with your team.

Finally, be passionate about learning and education. It should be at the top of your budget and not the bottom. If you don’t believe me, look at the Apple model. It believes in education so much that it delivers education to its teams every day in its stores.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 28

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CREATIVE HEAD

09/12/2019 16:01

SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a Salon Owner?

Do you want your salon to grow in this competitive economy?

3·6·5 offer successful business coaching for salons providing you with powerful results-focused salon business education for your whole team. Meet likeminded people and discover the right tools to tackle key challenges in your business, steering you towards a stronger, more profitable future.

Discover how we can help you…

Call 0845 659 0015 or email hello@365hair.com www.365saloneducation.com • Find us: @365SalonEducation

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10/10/2019 13:04

#BusinessEdit

HAIR AND BEAUTY’S BOOMING: REPORT NEW YEAR, NEW NAME FOR FEDERATION THE NHBF – which stands for the National Hair & Beauty Federation – is the new name for the NHF/NBF. President Ian Egerton, said: “Members had the chance to vote on the name change and were overwhelmingly in favour of it.

“It remains familiar as it builds closely on our previous name, but is shorter and snappier while maintaining brand awareness.”

The NHBF’s strapline ‘supporting the hair, beauty and barbering industries’ will remain the same, Ian said. “The strapline really sums up the work we have been doing since we were first established in 1942 as the leading trade association dedicated to hair and beauty in the UK,” he added.

BETWEEN 2014 AND 2019 the number of hair and beauty businesses has shot up from 34,000 to 49,000, the NHBF has revealed in its annual hair and beauty industry statistics.

NHBF chief executive Hilary Hall, said: “Growth was particularly strong for beauty salons (+73 per cent) and barber shops (+64 per cent), with hair salons showing the least growth (+21 per cent).”

The survey revealed survival rates for hair and beauty businesses combined were 10 per cent higher than the average across all sectors, says Hilary. “Hair salons are particularly resilient, with more than 75 per cent of businesses making it past their first five years. But beauty salons have a tougher time with only 60 per cent surviving five years – slightly below the national average.”

However, the NHBF stats showed that the number of apprenticeship starts in England continues to fall, dropping from 11,500 in 2017/2018 to 9,932 in 2018/2019. While the number of apprentices on the more recent Trailblazer standards has not changed, the number on the old frameworks has dropped.

Hilary added: “The drop in apprenticeship numbers is worrying as young people are the future of our industry. There have been concerns about the new rigorous end-point assessments, but we’re hearing good news on success rates and the possibility of getting a distinction has been a positive, too.”

Find out more at nhf.info/industrystats

CAMPAIGNING TO GO UP A GEAR IN 2020 THE NHBF WILL be stepping up its campaigns activity in 2020 on behalf of its members and the hair and beauty industry as a whole.

“We listen to our members to find out what matters most to them and lobby at the highest levels on key issues such as tax, wages, employment law, business rates and rogue operators,” said NHBF chief executive, Hilary Hall. “In 2020 we will be widening the scope of our campaigning activities to further promote inclusivity and diversity in our industry and to fight for more eco-friendly products and services.”

Find out more at nhf.info/campaigns

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NHBF announces 2019 Business Awards winners The NHBF Business Awards winners took to the red carpet at a glitzy awards ceremony held in London to celebrate the best in the business.

The standard was higher than ever this year, said NHBF president Ian Egerton, and the judges, including Creative HEAD editor Amanda Nottage, found it hard to select the overall winners. “We were so impressed by the entries we received from across the UK, it made judging very difficult! Many congratulations to all our finalists and winners.”

The ceremony was held at the St. Pancras Renaissance Hotel, where the winners of the NHBF Photographic Image of the Year were also announced. See the full list of winners: nhf.info/businessawards. Entries for next year’s Business Awards open in May

CREATIVE HEAD

09/12/2019 16:03

#BusinessEdit

BUSINESS BUILDER To keep growing your business, it’s important to always be on the lookout for expansion opportunities. This January, consider diversifying your service offering to include nail, waxing or tanning treatments. This will help you transform your salon into a onestop-shop for clients looking for a new look this New Year.

Get inspired by endless colour possibilities while mastering lightening and toning techniques with the #mydentity Lightening & Toning Masterclass. From gaining a full understanding of the #mydentity lightening portfolio to learning how to integrate Olaplex into all your lightening services – this course is a must for hair professionals.

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Jo Martin

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

With Veganuary upon us, there’s no better time to stock up on natural and animalfriendly products. Check out the Salon Services website to discover Muster & Dikson’s brilliant DiksoNatura haircare range. All products – including shampoos, conditioners, hair lotions and masks – are 100 per cent free of animal ingredients.

Grab yours now!

WELL-GROOMED BUYS FOR THE BOYS AT

WAHL’s new Cordless Detailer 8171-830 (£110 exc. VAT) is now available at salon-services.com.

Featuring an extra wide T-blade for ultraclose cutting, this next generation, lightweight and agile trimmer is a must-have for every barber shop.

Jo Martin, marketing director at Sally Europe Q: How can I make my business veganfriendly in 2020?

A: With veganism on the rise and many customers taking on the challenge of Veganuary, it’s a market that businesses and freelancers can no longer afford to ignore.

First, stock up on key vegan products to both use and retail in your business. Thankfully there are a lot of fantastic cruelty-free and vegan hair brands, such as Olaplex and Maria Nila, to choose from. Next, remember that those customers will expect you to do a little extra to reflect your environmental focus.

This includes trying to be as plastic-free as possible, recycling and even looking at ways to reduce your energy consumption.

Authenticity and commitment is key to the eco-friendly client.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD

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MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest and the Creative HEAD Reader Panel

PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES

7.5%

AVERAGE CLIENT SPEND IN OCTOBER (EXC. VAT)

£51.56

HOW DO YOU COMPARE? How was business in October compared with September?

SAME 12% DOWN 12% UP 76%

How was business in October compared with October last year?

SAME 12%

DOWN 38%

UP 50%

THE MISSION: USE MOBILE BOOKINGS TO YOUR ADVANTAGE

25%

of salons asked have a mobile app

Most salons with an app have developed it with a salon software company

“We are considering a salon app. Our online bookings have increased massively, so we will probably look at an app this year, especially if we can do it in conjunction with our salon software” FIONA BELL, CLINTON JAMES HAIRDRESSING 32

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DID YOU KNOW… APP-USING CUSTOMERS VISIT YOUR SALON 16 PER CENT MORE OFTEN

DID YOU EVER hear someone say, “there’s an app for that”? Of course you did. That’s because 57 per cent of all digital media usage comes from mobile apps, and the average smartphone owner uses 30 apps each month. Is your salon’s booking app one of them? If not, you could be missing out on an uplift of 16 per cent of visits from your clients, according to new data from Phorest Salon Software. A deep dive into the usage habits of clients who use salon branded apps to book, manage and review their appointments showed that they enjoy the experience so much that they visit salons up to a fifth more than their non-app using counterparts.

“Having your own dedicated app puts your salon brand on the home screens of your customers,” explains Enda Glacken, product manager at Phorest. “This helps build loyalty – every time your customer opens their phone they will be reminded of your brand.

“Second, through a dedicated app, customers can book appointments via their phone so easily. It’s a much better booking experience than using a website, and we know that good experiences associated with a brand, build brand loyalty.”

Getting your salon customers signed up and adopting your app is critical to making it work – this is where your marketing campaign across email, SMS and social media will come in. By promoting it on social media, you’ll not only be driving the message to your current clients that you know what they need, it will help attract new business once they see how slick and simple interacting with your salon is.

Phorest Salon Software offers bespoke apps for salons as part of an all-in package.

All your beautiful branding and personality, and none of the technical headaches.

Shauna O’Halloran is content & marketing manager at Phorest Salon Software. Find out more at phorest.com and @phorestsalonsoftware

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

ONCE EACH ISSUE of Creative HEAD lands with our subscribers, we speak to our Reader Panel to ask them how their business is going, in partnership with Phorest Salon Software. We combine the results from our Reader Panel with research compiled by Phorest Salon Software, using its client base of salons from across the UK, to gauge what’s going on in the industry and discuss how to solve common problems and issues.

This month we’re talking about how you can use mobile apps to your salon’s advantage.

CREATIVE HEAD

11/12/2019 15:49

™

Reuse. Reduce. Refill.

For a truly unique & Personalized salon experience!

Refillable and reusable innovation Infinite mixing possibilities, colour enhancing shampoos and conditioners for the most creative colourists! www.my-haircare.com

COLOUR VISION COLOUR DOESN’T NEED TO TAKE A BACKSEAT JUST BECAUSE IT’S QUIET IN JANUARY  WELLA PROFESSIONALS SHOWS YOU HOW IN ASSOCIATION WITH

PURSEFRIENDLY PICKMEUP Recruit loyal colour clients at this difficult time of the year with affordable colour services from Wella Professionals. No Strings Attached Colour, Wella Professionals’ glossing service, allows you to transform your client’s look in just 10 minutes – great for those who want low-commitment colour and it frees up time for you as well, using your current permanent colour assortment. By infusing hair with one of the many Koleston Perfect ME+ shades and deeply conditioning for a beautiful finish, clients feel like they’re having a much more extensive service for a fraction of the time and price. Also it’s a great way to have your newer recruits practising their colour skills. It’s the ideal solution to the January blues.

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No Strings Attached Colour is a genius service, just what we’ve been waiting for. It’s the ideal introductory service for clients who are shy of colour commitment or in conventional jobs, but keen to jazz up their look for a night or weekend. It’s super-quick to deliver and affordable, while giving fabulous shine and exciting colour that washes out with ease. If a client has been patch-tested it’s a great add-on service, easily delivered by an assistant. We saw an immediate uplift on colour as soon as we introduced it.”

I love anything new for my business – No Strings Attached Colour embraces new clients and clients who have never coloured their hair before. They are blown away by the shine! We are making our applications exciting by creating quick and easy sectioning patterns that show soft multi-tonal accents in the finished result. My team loves getting involved – we work closely together to get the best out of each other and to promote the best for our client base. I’m definitely quite the #colourflirt when it comes to fun mixtures!”

COLIN MCANDREW, MEDUSA GROUP

SARAH MASON, SARAH MASON PROFESSIONAL

CREATIVE HEAD

11/12/2019 14:40

CR EATIV E HE AD AD VE RT OR IAL

LEVEL UP TO MASTER COLOUR EXPERT Master Colour Expert is the programme to invest in if you’re looking to genuinely transform your colour career. Thousands of colourists across the world have undertaken this course to grow their technical skills and business know-how.

It’s akin to university, with complete immersion and training in every aspect of colour, and the resulting certificate will pay dividends. Over six to nine months you attend a course of face-to-face sessions with top educators, supported by the innovative eEducation online platform.

You need a minimum of five years of colour experience and to have completed the Colour Craft Essential, Colour Craft Corrective and Creative & Freehand Colouring courses. Are you ready to level up your colour career? Call the London (020 3650 4700) or Manchester (0161 834 2645) studio to find out more.

“The MCE programme gave me the skills and confidence to further develop my colour technique. I initially trained with Sassoon as a precision cutter, but the in-depth training in colour delivered by Wella experts was invaluable to me. It provided the grounding for me to set up my own salon three years ago which is now noted as a ‘go-to’ and award-winning salon in central Manchester for all aspects of colour work”

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MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS

guest artists to be inspired by, educating in courses to suit all your education and inspirational needs CREATIVE HEAD

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The Wella Professionals Education Brochure 2020 is out now!

Get your copy to check out all of the new courses and updated education opportunities. Go to education.wella.com to download your digital copy

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11/12/2019 14:40

THE COLOUR CLINIC IS OPEN… EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS. THIS ISSUE WE’RE HANDING IT OVER TO CLAYDE BAUMANN, GLOBAL COLOUR DIRECTOR AT D&J AMBROSE AND WELLA PROFESSIONALS PASSIONISTA

Everyone seems to be going around balayage-ing everything that moves at the moment. We are getting clients coming in for colour corrections with large, chunky sections from a colourist who hasn’t been educated properly. Perhaps the communication with the client hadn’t been established as to which technique to use – the other complaint that we see is that the colour looks more like a dip-dye, and less of a blended transition. This is quite a tough one to fix because you have to start doing naturalising, you have to colour-match the client’s natural colour and take that colour through, but also use a lightener to softly refine any areas that are too thick or too chunky. It’s a great opportunity to score yourself a new client and to make some good money. By attending the Wella Professionals Colour Clinic, you’d be able to learn all of these tools.”

CLAYDE BAUMANN, COLOUR DIRECTOR, D&J AMBROSE

Do you have a colour challenge that you simply can’t crack? The new Colour Clinic from Wella Professionals allows you to book in an appointment with one of Wella’s technical educators to diagnose and solve your colour problem. You can even bring your client!

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CREATIVE HEAD

12/12/2019 14:34

SHELFIE TIME

CR EATIV E HE AD AD VE RT OR IAL

#ColourVision

I absolutely LOVE the Color Motion+ range from Wella Professionals, the longevity you get from your colour is insane. The infusion of WellaPlex in the treatment gives you that added kick of structural repair, and the client aftercare process is super-easy to follow with amazing results! The Pre-Color Treatment porosity spray is to die for! It creates a much better canvas for painting my creations” THOMAS FREAR, THOMAS FREAR HAIR DESIGN AND WELLA PASSIONISTA

PROVE YOUR PASSION

If you’re digitally savvy and a lover of all things Wella Professionals, then you might have the golden ticket to the exclusive club of the Passionistas. This network includes more than 300 creative hair geniuses across more than 40 countries, with the UK currently leading the charge with 61 members.

The scheme has some seriously sweet perks as well – they get to preview upcoming launches and test them out ahead of everyone else, as well as being the first to hear about news and events.

There’s also the opportunity to join exciting projects led by aweinspiring artists such as Zoë Irwin. If you think you have the digital skills and Wella passion to make it through, you can find more information at wella.com/professional.

COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO: LONDON  020 3650 4700 MANCHESTER  0161 8342645 DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACETOFACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM @wellahairuk #WellaColour #ColourFlirt CREATIVE HEAD

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Wella Professionals

@WellaUK 37

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WITH NO STRINGS ATTACHED GLOSSING SERVICE FROM WELLA PROFESSIONALS. Maximise recruitment of new colour clients. For first timers or experimenters, transform your clients’ hair in 10 minutes whilst conditioning it.

I love the speed and simplicity of No Strings Attached colour.

It can fit into anyone’s column and complements the existing salon services easily, adding great value in terms of revenue and meeting clients’ needs.

ROBERT EATON Wella Professionals Technical Director, UK & Ireland 2019 British Hairdresser of the Year

FORMULA 1 part Koleston Perfect Me+ 1 part Welloxon Perfect 1.9% Pastel Developer 1 part INVIGO Post Color Treatment

BOOK A COURSE NOW IN ONE OF OUR STUDIOS London: +4480 3650 4700, Manchester: +44161 8342645, Dublin:+35 314 160 900 uk.wellastore.com

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@wellahairuk

#WellaColour

#ColourFlirt

12/10/19 5:07 PM

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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09/12/2019 16:36

SET NEW GOALS #29 & 30 MARCH

20

PARK PLAZA LONDON RIVERBANK HOTEL

BOOKING NOW VISIT CREATIVEHEADMAG.COM/SALONSMART

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CALL 01434 610944

09/12/2019 16:34

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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09/12/2019 16:36

EXPAND YOUR CREATIVITY #29 & 30 MARCH

20

PARK PLAZA LONDON RIVERBANK HOTEL

BOOKING NOW VISIT CREATIVEHEADMAG.COM/SALONSMART

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CALL 01434 610944

09/12/2019 16:35

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS

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09/12/2019 16:37

DEVELOP YOUR TEAM FIND YOUR SPECIALISM MODERNISE AND UPGRADE THINK SUSTAINABILITY SET NEW GOALS EXPAND YOUR CREATIVITY

PROGRESS PREPARE AND BUILD FOR THE FUTURE

20 #29 & 30 MARCH PARK PLAZA LONDON RIVERBANK HOTEL

Weekend Pass £295 plus VAT Weekend Pass Double Deal £450 plus VAT Day Pass £100 plus VAT Terms and conditions apply, visit creativeheadmag.com/salonsmart

BOOKING NOW VISIT CREATIVEHEADMAG.COM/SALONSMART

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CALL 01434 610944

09/12/2019 16:37

THE TIMES THEY ARE A CHANGIN’ MONDAY 27 JANUARY 7-10PM, LONDON

LIMITED NUMBER OF £15 TICKETS AVAILABLE IF YOU PURCHASE BY TUESDAY 7 JANUARY 046-047_CoterieV2.indd 1

11/12/2019 13:30

DIGITAL VS PRINT, THE SOCIAL MEDIA AGE, BRAND LIFESTYLE, SMART SHOOTS…OUR EXPERT PANEL DEBATES THE SHIFT IN HOW PEOPLE CONSUME AND THE IMPACT IT HAS ON INDIVIDUALS, BUSINESSES AND BRANDS

LISA OXENHAM

BEAUTY & STYLE DIRECTOR, MARIE CLAIRE

ZOË IRWIN

CREATIVE DIRECTOR, JOHN FRIEDA SALONS

MADELEINE SPENCER

WRITER & HOST OF BEAUTY FULL LIVES PODCAST

LUKE HERSHESON

CREATIVE DIRECTOR & CO-FOUNDER, HERSHESONS

BUY TICKETS AT

CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416 TICKETS £25 OR TWO FOR £40 / CLUB MEMBERS PAY £15 Includes canapés on arrival, drinks all evening and a gift from JOICO

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11/12/2019 13:30

CLUB club

.com/ g a m d a e h e iv t a cre

CREATIVE HEAD

FOR BUSINESS

NEW RULES: Have fun

Make lots of

Money Be number one JUS TM

1979

29/07/2019 15:16

lon

Succes

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YOU’LL GET:

• 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and HEAD for Business – delivered to your door • Exclusive ticket prices for Creative HEAD events** • Exclusive competitions and prizes • Free product samples from leading professional brands

sT

e

18/02/2019 10:18

*For the first 25 new members to sign up between 1 January and 31 January 2020. Subject to availability and no cash equivalent will be offered. **Selected events only. For more details contact events@alfol.co.uk

Sa

£10

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FOR JUST

E CREATIVUB HEAD CLRS MEMBE ONLY

AS T

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WINTER

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Already a Creative HEAD Club member? We’ve got something special for you too! One lucky club member has the chance to win a hamper of Fudge Professional products worth £150. Simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD members will receive an email on 1 January!

FOR

SP

K

AUTUMN

C RE ATIVEHE ADM AG.COM

Win a hamper of Fudge Professional products, worth £150

TH I

EE T

the

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£40

*

cH am

AND RECEIVE A SET OF FUDGE PROFESSIONAL PRODUCTS WORTH

FOR SALON OWNERS & MANAGERS

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

SPRING/2019

SIGN UP NOW

12/12/2019 14:37

ARE YOU A CREATIVE HEAD CLUB MEMBER?

IT’S OUR BIRTHDAY…

LET US GIVE YOU A GIFT!

*

TO CELEBRATE OUR 20TH BIRTHDAY, WE’VE DECIDED OUR BRILLIANT CREATIVE HEAD CLUB MEMBERS DESERVE A BIRTHDAY PRESENT… AND LOTS OF BIG HAIRDRESSING NAMES AGREE WITH US! THAT’S WHY EVERY MONTH IN 2020 TWO WINNERS WILL FIND A PLATINUM TICKET IN THEIR ISSUE OF CREATIVE HEAD – THAT’S A TOTAL OF 20 WINNERS! WITH THE £10 SUBSCRIPTION, EVENT DISCOUNTS AND ACCESS TO NEW PRODUCT SAMPLES, THERE’S NEVER BEEN A BETTER TIME TO JOIN THE CREATIVE HEAD CLUB

*Prizes are non-transferrable. No cash equivalent will be offered

In January, you could win…

A day with Altin Ismaili and Dan Spiller from the Marc Antoni Artistic Team – thanks JOICO! If you have this ticket, you have won a place on JOICO’s Masterpiece Collection course, which draws inspiration from artist Paul Klee. Congratulations!

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A free ghd workshop or seminar – whoop!

Those lovely people at ghd have a totally free education course up for grabs for one lucky Club member. The winner can choose any workshop/seminar from ghd’s 2020 programme, up to the value of £250. Wow!

Join the Creative HEAD Club now for just £10!

Visit creativeheadmag.com/club

11/12/2019 15:01

THE STATE OF

THE NATION

G SALONS UP AND DOWN THE COUNTRY ARE FACING CHALLENGES REGARDIN E. CLIENT LOYALTY, MARKETING, TIME BETWEEN APPOINTMENTS AND MOR AS WE START A NEW YEAR AND A NEW DECADE, YOU TELL US HOW YOU’RE EMPOWERING YOUR BUSINESS

CHALLENGE: MARKETING

FIND THE SPOTLIGHT

JOSIE JOHNSON, NINE HAIR LOUNGE, CORNWALL

MATT SURPLICE, SPRING, BIRMINGHAM

Moving from Southsea in Portsmouth to a Cornish village meant beginning again and branding is a huge part of creating attention. We knew we didn’t want to be a quaint local salon, so my business partner Katie [pictured above right] based the look and feel on modern interiors and followed that through with branding, which made a real impact. We use social media as our prime marketing tool and a window for our work, but word of mouth remains the best form of advertising, especially in our close-knit community.”

Trying to get new clients to understand our ethos has been more of a challenge than expected. But the fact that we’ve gone from a salon of three people to a salon of 11 shows it’s not a small, niche market either, it’s huge.

Because we have a very specific market, we don’t advertise at all and a lack of footfall doesn’t affect us – we rely on word of mouth. But never underestimate the power of internet and Facebook forums. We have grown our reputation there and it’s been a formidable source of business.”

A FRESH SLATE CAN BE BOTH EXCITING AND TERRIFYING. ADD IN A MOVE ACROSS THE COUNTRY AWAY FROM YOUR OLD CLIENTS, AND YOU HAVE A REAL CHALLENGE AHEAD, SAYS JOSIE (PICTURED ABOVE LEFT)

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BRANDING SPRING AS THE UK’S FIRST CURLS-ONLY SALON WAS A RISK WORTH TAKING FOR MATT, WHO FOLLOWED HIS GUT AND HIS PASSION TO CREATE A HAVEN FOR TEXTURED HAIR

CREATIVE HEAD

11/12/2019 15:22

CR EATIV E HE AD AD VE RT OR IAL

Get noticed It’s time to turn heads with Treatwell

IN A SEA OF SALONS, it can be hard to rise and then stay above the surface. Believing in your vision and the skills of your staff only takes you so far – you need a platform to be seen, to be an island above the waves.

Become recognised for what makes your business special with the help of Treatwell, Europe’s largest hair and beauty booking platform.

Attract new clients who vibe with your style with a Treatwell profile of your own. Get found by area and the services you offer and then let clients book with confidence

with verified reviews. Showcase what makes you unique with a fully customisable treatment menu and an online portfolio that shows off your best work. Plus, you can even organise a photoshoot to create outstanding visuals of your salon – for free.

On top of this, Treatwell invests millions in marketing for its partners all year round, driving customers straight through to you so they can book. Targeted ads on Google and social media, huge email campaigns and print advertising – you name it, they’re there.

MAKE 2020 THE YEAR YOUR SALON STANDS OUT FOR WHAT MAKES IT SPECIAL, WITH TREATWELL. FOR MORE INFORMATION VISIT TREATWELL.CO.UK/2020

CREATIVE HEAD

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10/12/2019 15:53

CHALLENGE: BOOKINGS

LOCKED IN

SIMON WILLETTS, COMBERS INSIDE OUT, TAUNTON

THE COMBERS PHILOSOPHY OF MAKING CLIENTS FEEL BEAUTIFUL INSIDE AND OUT HAS LED TO SIMON’S SALON BECOMING ONE OF THE PREMIER DESTINATIONS IN THE WEST COUNTRY

JENNIFER LINTON, LINTON & MAC, ABERDEEN

AS WINNER OF THE IT LIST ENTREPRENEUR AWARD FOR 2019, JENNIFER KNOWS MORE THAN MOST ABOUT SECURING BOOKINGS AND GETTING GUESTS THROUGH THE DOORS It has always been at the heart of our business to create a multi-faceted experience. We are constantly reassessing and redirecting ourselves, there is no room for complacency here! We have a comprehensive online booking system that integrates with our front of house system. Our online bookings doubled in just two years to make up a quarter of all of our bookings. We also put our daily availability up on our Instagram Stories to highlight any last-minute availability. We regularly create services to answer the needs of our city, keeping regulars interested and attracting new guests to the salon.

“We created our Breakfast Menu when a huge shopping and office complex opened near the salon, so we started opening at 7am and offering express services in hair and make-up, all served with a coffee and a healthy breakfast offering. We actually tied in with one of our regular client’s small business to offer the organic yoghurts she produces as part of the breakfast. Express services like this and our popular Style Bar mean we are creating more visits per client and filling in our stylists’ schedules… which means more bums on seats!”

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It doesn’t surprise me to learn that many salon owners spend so much time in their business that they don’t have the time to look at their software stats and improve – I was that person. Introducing promotions without fully understanding the cost or monitoring the results is madness, but something I did in my first years of business. Any marketing when you have a bad business model will just put you out of business quicker, so continuous stylist education on skill and service, with a strong and consistent lead and direction from the owner/ manager, was the first step we introduced.

“Promotions and sales, I have tried them all. While they improve immediate cashflow, they harm future business and set a precedent for the clients it attracted and existing clients. So, we rarely do it except for value-added promotions involving treatments or retail.

“It is difficult for a business to be all things to all clients and still be authentic. We set our sights on the discerning client looking for quality. We allocate time to allow stylists to deliver face-to-face consultations on every visit. By gaining feedback on previous visits and reviewing the client’s hair plan, we’re able to encourage loyalty.”

CREATIVE HEAD

12/12/2019 14:39

CR EATIV E HE AD AD VE RT OR IAL

Get booked Fill your day with great clients thanks to Treatwell’s leading booking software

IN A BUSY MODERN WORLD, it’s crucial that you stay visible, easy to contact and book. Say goodbye to lastminute cancellations or dusty columns and watch your diary fill up, thanks to Treatwell’s digital tools that help you work beautifully.

With 24/7 online client bookings you don’t need to worry about missing that phone call, interrupting your working

day or accidental double bookings. It’s all taken care of, even when you’ve left for the evening. Set up ‘Book Now’ buttons across all your platforms, so whether they’re browsing your website, social media or Treatwell profile, they can book you in just a few clicks. You’re in complete control of your calendar with Treatwell, and smart pricing options turn quiet lulls into flurries of activity.

TAKE BOOKINGS WITHOUT LIFTING A FINGER IN 2020 WITH TREATWELL. DISCOVER FOR YOURSELF AT TREATWELL.CO.UK/2020

CREATIVE HEAD

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10/12/2019 15:53

LTY CHALLENGE: CLIENT LOYA

KEEP ’EM COMING LAURA OTT, HAIR OTT, PORTSMOUTH

The salon group has been going for more than 43 years, and I would attribute much of our success and retention to our team. They are highly educated in hairdressing and also really nice people who care about the clients. Our salon culture is one of friendliness and we work hard to make sure our clients feel part of our company. We are continually looking at our clients’ experience and how we can improve it; our aim is always to create an emotional connection. We never want them to feel that we take them for granted, especially the ones who have been coming to us for more than 40 years. They even have their own name – ‘The Hair Ott Hotties’!

“Great retention starts with education. From the moment our new apprentices start we teach them about understanding the client and the importance of looking after them. Newly qualified stylists, who we call graduate designers, build their columns through the recommendations the salon receives and, once they build their own reputations, they start to have a high number of personal recommendations. We also make sure to introduce them through our social media channels.”

Inset: Esther with co-owner Tommy Van Der Veken-Prins

AN 85 PER CENT RETENTION RATE ACROSS FOUR SALONS SHOWS LAURA (PICTURED BELOW, INSET) KNOWS A THING OR TWO ABOUT CUSTOMER LOYALTY

ESTHER VAN DER VEKEN-PRINS, TOMMY’S HAIR COMPANY, LLANDUDNO

ESTHER EXPLAINS HOW TOMMY’S APPROACHES THE CLIENT EXPERIENCE AS FUNDAMENTAL TO THE BUSINESS, RATHER THAN AN AFTERTHOUGHT We’re very fortunate that our guests generally rebook in the salon; currently about 85 per cent do so. The relationship that we have with our guests is extremely important to us and I think the statistics really show how loyal we are to them as they are to us. At Tommy’s Hair School (our education school located above our Llandudno salon), we strive for new recruits to build a loyal clientele throughout their career. We discuss the client relationship and how to build on this, which is vital to filling a column and keeping guests loyal. Our students experience the salon floor throughout their training, which helps in filling their column in the long run. We often create an introductory offer when they first qualify.

In quieter spells, such as January, we use this time to promote our students who are looking for models, and also for juniors to build their columns.”

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CREATIVE HEAD

11/12/2019 16:24

CR EATIV E HE AD AD VE RT OR IAL

Get repeats

So you’ve got the bookings – but how do you make them stay?

YOU WAVE ANOTHER seemingly happy client out of the door, after providing an excellent service. The next thing to do is to ensure they come back – again and again. Enter Treatwell, here to make your customer service as seamless and delightful as possible.

Turn a first impression into a lasting impression with all-in-one tools that seamlessly integrate into your life and increase client loyalty – without the workload.

Keep in touch with your clients through pre-built email

templates that you can send whenever you like. With automated appointment reminders and invitations to rebook, you can focus on managing your business (and slaying on a daily basis) rather than worrying about tracking dates.

Treatwell also creates profiles for new and returning clients, so you can keep track of their preferences, appointment history and any other notes, to help customise your approach.

BUILD RELATIONSHIPS THAT LAST A LIFETIME WITH TREATWELL’S CUSTOMER TOOLS. DISCOVER MORE AT TREATWELL.CO.UK/2020

CREATIVE HEAD

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10/12/2019 15:54

NT CHALLENGE: MANAGEME

YOU CAN WITH A PLAN SIMON HILL, SESH HAIRDRESSING, EDINBURGH

SIMON KNOWS WORKING A FULL COLUMN WHILE RUNNING A BUSINESS CAN BE OVERWHELMING IF YOU DON’T HAVE A STRATEGY IN PLACE THAT WORKS When you’re on the floor with clients you want to be completely dedicated to them, and the only way to do this is by ensuring the business side is well run and organised. I dedicate Tuesdays as my ‘admin day’ to cover everything from staff rotas to business planning and analysing numbers and reports. I use a salon software system and I’ve also enlisted the help of a mentor to help me understand the business logistics, and to help put processes in place to make sure the business runs smoothly, which has helped me hugely.

“Setting aside time to crunch the numbers and analyse reporting and sales can be difficult.

Since I have dedicated a solid day each week for this, I do find that I am much more aware of where we are as a business which is invaluable. This ensures that you are fully aware of any areas that require attention.

Then you can decide if action needs to be taken and avoid any issues mounting up past the point of no return.”

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LEAH DURRANT, LEAH DURRANT HAIR SALON, CHERTSEY

RUNNING A BUSY HAIR SALON IS ONE THING, BUT LEAH DOUBLED THE CHALLENGE AND OPENED A BEAUTY SALON ACROSS THE ROAD TO EXPAND HER BRAND

It’s a balancing act running two separate salons and being a single mum of two children, but luckily I love what I do. It’s essential to have a business plan. I have plans for everything, including marketing, team training and the salon. I decide what I want the salon to achieve and then break it down into monthly goals. I still work on the salon floor, cutting hair three days a week, and I work one day at my home office and one day on reception at my beauty salon. To be honest I could work full time on the business, as a lot of owners I know do, but I love seeing clients and I think it’s important to show the team that you are one of them, too.

“I’ve used a software system rather than paper diary in my salons since I opened 10 years ago. It’s one of the best investments you can make for any business as it keeps control of stock, staff hours and holidays as well as client details, history and record details. I use it to make reports for me and the team, so everyone can see their progress, which is motivating and helps them earn more. It all adds up and is crucial to running a profitable business.”

CREATIVE HEAD

11/12/2019 15:24

CR EATIV E HE AD AD VE RT OR IAL

Get organised Don’t let admin keep you from running the business of your dreams

SO MANY BUSINESS OWNERS rue the fact that the dayto-day running of the place requires so much time away from the salon floor, from doing what they love. Don’t let paperwork get in the way of creative work: Treatwell offers partners a wide variety of tools to free up time, so you can focus on creating the best customer experiences possible.

Find everything you need to run your business beautifully in one place with Treatwell’s acclaimed salon software, Connect. With digital diary management you can stay on top of who’s with which client, and when. Take the hassle

out of legalese with GDPR-secure client listing and database management. You can even implement systems to manage and track cash flow in and out.

Ever wish you could have a handy summary of how your business is progressing by week, month or year?

Treatwell can clearly layout your sales and performance, and consultative business advice is always on offer to identify where your business could grow and improve. The Treatwell toolkit has a big impact – it puts you back in the driving seat and gives you more time to devote to your creativity.

FREE UP TIME TO SPEND IT WHERE YOU’D LIKE TO WITH TREATWELL’S TOOLS. DISCOVER FOR YOURSELF AT TREATWELL.CO.UK/2020

CREATIVE HEAD

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10/12/2019 15:54

g i b Go

Give limp-haired clients extra oomph with the new JoiFull collection from JOICO 58

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09/12/2019 16:39

CR EATIV E HE AD AD VE RT OR IAL

THE SEARCH FOR a volume-boosting product range that doesn’t leave you with a sticky, unworkable head of hair never seems to end. Your clients have the same search; desperately looking for a miracle in a bottle that they can easily work into their routines at home. Well, big, bouncy blow-out clients will be clamouring for the new JoiFull collection from JOICO. This terrific trio is the perfect combination to create hair with envious body and a lush finish. It’s as easy as one, two, three…

1. Foundation for fullness

2. Nourished hair for healthy volume

3. Volume and bounce in a blast

The JoiFull Volumizing Shampoo lays the groundwork by gently whisking away the oils, pollutants and grime that weigh down hair. Unlike many volumising shampoos, this thick lather won’t strip hair of moisture while it cleanses. Clients are left with a plush feel that’s naturally nourished and light.

A heavy conditioner will leave thinner locks looking lank, so this formula has been created to enable airy, touchable body without weighing hair down. Clients will love how this lightas-a-feather conditioner leaves fine hair feeling stronger, tangle-free and looking super-shiny.

Dreaming of a hero styling product that gives body, bounce and fullness with no sticky residue? JoiFull Volumizing Styler is all of this and more – a game-changing hybrid that combines the glide of an airy crème with the moulding power of a gelée. There’s also thermal protection up to 230°C.

The brains behind the body SmartRelease technology by JOICO means power-packed natural ingredients are slowly released throughout the day, helping to protect hair against recurring damage caused by daily wear and styling. Let’s look at what’s on the menu…

Rice protein – rich in amino acids, this helps to strengthen and thicken hair for a fuller feel and visible lift.

Bamboo extract – fibrous and rich in silica, it helps to build volume while promoting thicker, stronger and shinier strands.

Lotus flower – full of strength-building protein, magnesium and potassium, this helps to improve healthy appearance and elasticity.

Go big and go home with the new JOICO JoiFull Volumizing collection.

To discover more, call 0845 071 2326 or visit joico.com/joifull 59

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WELCOME TO THE WORLD OF THE CURL

Everyone with curls knows that they need a little extra TLC to keep them looking nourished and healthy. With the natural magic of Tea Tree Lavender Mint, you can bounce those bends back to life!

A new regimen and seven new products infused with naturally-derived ingredients, Tea Tree Lavender Mint is a game changer. Made with monoi, pequi and jojoba oils to nourish and help fight the dreaded frizz, these hydrating heroes provide essential moisture to tame waves, curls and coils, and leave textured hair shiny, healthy and conditioned.

And the goodness doesn’t stop there – this collection features strictly no animal testing, is vegan, sulphate-free and is colour safe, too. Are you ready to play minty matchmaker and introduce your curly-haired guests to their new BFF? 60

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CR EATIV E HE AD AD VE RT OR IAL 61

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RICH REWARDS

WASH, TREAT AND STYLE WITH THE TEA TREE LAVENDER MINT COLLECTION AND PUT GUESTS IN SEVENTH HEAVEN EVERY GREEN BOTTLE in the Tea Tree Lavender Mint collection offers a soothing aromatherapy experience with pampering lavender, peppermint and tea tree oil, alongside a Lavender Mint fragrance that indulges the senses and relaxes the mind and spirit.

But it’s the terrific trio of nutrientrich oils that’s the secret to the swish. Monoi oil has been used for centuries on skin and hair, and is made by soaking the petals of Tahitian gardenias in coconut oil. The traditional recipe calms and smooths unruly hair with a heavenly scent. Extracted from the seeds of the pequi fruit, pequi oil is a Brazilian miracle oil that leaves hair smooth and silky. It’s rich in nutrients and antioxidants – ideal for healthy-looking hair.

And iconic jojoba oil is full of vitamins and minerals, produced from the seed of the jojoba plant.

It mimics the natural oils found in hair, making it an ideal part of your guest’s routine. There are seven steps to curly-haired heaven – let’s start on the path to perfection…

e Wash wit h c a r TOP TIP!

Cowash hydrates and conditions hair without l disrupting the natural cur r pattern or weighing hai down. A gentle cleansing conditioner, it's best used between regular shampoo routines

Lavender Min t Moisturizing Cowash A creamy, no-lather rinse that gently cleanses the scalp and nourishes for added manageability.

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CR EATIV E HE AD AD VE RT OR IAL

FRIENDS WITH BENEFITS IT’S HARD FINDING your perfect match. Speak to your curly-haired guests, and they’ll tell you how long they have searched for The One. They’re on a quest to unearth that ideal line-up of products that has truly been created with their curls in mind… and want a specialist with specific expertise to help them make their hair look and feel healthy and incredible every single day.

Textured hair guests love the Tea Tree brand already, reaching for the Tea Tree Special Shampoo for a weekly wash. Now, with Lavender Mint, there’s the perfect match for their needs, giving you a great opportunity to share your advice and tips to help them properly care for their curls, and to build their trust in you for appointments to come.

Tre a t c

wor he t n a e m y he t u rl s l i k e TOP TIP!

vise For extra hydration, ad der en Lav use to s est gu your re istu Mo Mint Overnight ten Therapy to nourish, sof and help get a restful night’s sleep

l d!

TOPusingTIstyP!ling

Before r products, apply Lavende the to Oil g hin Mint Nouris lengths of the hair where natural oil doesn’t travel

Lavender Min t Overnigh t Moisture Th erapy

Lavender Min t Nou rishing Oil

This hard worker restores and repairs as guests sleep, so they wake up to healthy, hydrated hair.

A layerable, multi-benefit oil, it absorbs quickly to fight frizz, humidity and split ends as it smooths.

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CR EATIV E HE AD AD VE RT OR IAL

WAVE HELLO NOW IS THE perfect time to shout out how much you love working with textured and curly hair. With campaigns to make high street salons texture-neutral gaining ground, it’s never been more important to ensure your team is skilled and ready to service every guest sitting in their chair. Is your salon prepared for that?

Book product education to teach your team the tips and tricks they need so that you have an army of experts on hand for textured haired guests to trust and rely on.

It’s a brilliant opportunity to build your business, too.

Offer a Lavender Mint Wash House experience at the basin, providing a sensorial and pampering cleanse to get everything started. But what about additional treatments and style menus for curly haired guests to select from?

You can easily begin a curl education service as an addon bonus, so guests can learn how to care for their hair at home, all thanks to you and your team of specialists.

Just think how your guest will feel, knowing they are welcome, that you have the answers to hair maintenance problems and you have the products that deliver.

Feels good to make a difference, right?

e! as le p s e Y ? zz i No fr

Lavender Min t Taming Cream

Lavender Min t Defining Gel

Shape and nourish curly hair without weighing it down, for controlled natural styles or blow-drys.

Provide deep hydration to enhance texture, lockout humidity and define curls without crunchiness.

Lavender Min t Curl Re fresh Foam

Lavender Min t Moisture Milk

Refresh second-day hair for extended styling, enhancing natural hair and revitalising curls.

A creamy fluid that adds layerable moisture, shine and definition to refresh hair.

ENSURE YOUR SALON HAS THE PERFECT PAMPERING PARTNER FOR GUESTS WITH TEXTURED AND CURLY HAIR WITH NEW TEA TREE LAVENDER MINT – TLC FOR TRESSES HAS NEVER SMELLED SO GOOD! TO FIND OUT MORE, CONTACT SALON SUCCESS ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK #PMTINGLE @PAULMITCHELLUK 67

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C

TIVE HEAD A E R

O n e V i s i o n Si n c e 2 0 0 0

“This collection is particularly close to my heart as it showcases what I’m about as hairdresser – how to wear your hair and send a message at the same time. This image shows how beautiful hair can be while still projecting strength. This is just so simple and beautiful and screams beautiful hair.

When I create a collection I want you to feel something and this one, entitled Armour, is all about using your hair as armour to conquer the world.”

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“This image was the first women’s shoot I ever did with my dear friend, the photographer Wolfgang Donald Mustang lll.

After the shoot he asked if he could crash on my couch for a few weeks… and ended up there for two years. Those were great times, He inspired me to open my first salon in Soho and it was his idea to have a massive picture of a dog on the back wall, which later became my brand’s logo. I’ve always loved this image, even after 20 years it still feels fresh.”

LEE STAFFORD HAIR Lee Stafford. PHOTOGRAPHY Wolfgang Donald Mustang III.

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HAIR Lisa Farrall. MAKE-UP Suhyun Kang. PHOTOGRAPHY Luke Nugent.

TO CELEBRATE THE START OF OUR 20TH BIRTHDAY YEAR, WE ASKED 20 VISIONARIES TO SELECT THEIR OWN FAVOURITE WORK FROM THE PAST TWO DECADES OF THEIR CAREER. IN NO WAY RANKED, IT’S A SPELLBINDING MIX OF TALENT, ARTISTRY AND INVENTION. EVERY PICTURE TELLS A STORY…

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12/12/2019 14:41

HAIR Anthony Mascolo. MAKE-UP Pat Mascolo. PHOTOGRAPHY Alex Barron-Hough.

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“When TIGI launched colour it gave me a new creative medium to play with. Colour has never been my thing, I’ve always had experts to achieve colour concepts for my work. However, I appreciate the power it brings to a cut and its importance in creating an image, so I came up with the idea of showing colour through spray painting. My wife Pat and I worked on the concept together. We started with a pure white bob wig, spraying the sharp shape with our chosen colours and Pat created the make-up looks to continue the theme.

We used the concept for our launch presentation and spray-painted the model live on stage. It was a great way to express the power of colour.”

ANTHONY MASCOLO, TIGI CREATIVE HEAD

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“My favourite image is from March 2006, taken by Corinne Day for Vogue Italia. The shoot was inspired by images of Twiggy from the ’60s. Carol Sippel, the model, was having a moment, being shot by everybody and walking a lot of shows. She had shoulder-length hair and we decided to try a short wig on her. I cut the wig into a Twiggy-esque short cut but Corinne and I thought it was a little too literal. The stylist, Cathy Kasterine, liked it so there was a bit of a battle over whether we kept it or not!

I suggested that we make the look more modern. Cathy was against the idea but she had to leave the shoot for a few hours, so while she was gone I cut the wig shorter anyway and we re-shot all the pictures we’d done already! When Cathy returned she soon realised it did actually look better, and when the shoot came out, everybody was raving about Carol’s new haircut as they thought it was her own hair. I still love it to this day. It feels timeless.”

HAIR Neil Moodie. STYLING Cathy Kasterine. MAKE-UP Sam Bryant.

PHOTOGRAPHY Corinne Day. First published in Vogue Italia.

NEIL MOODIE

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HAIR Charlotte Mensah. MAKE-UP Lan Nguyen-Grealis. PHOTOGRAPHY John Rawson.

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“This image is from my Afro-future collection and it represents everything that I stand for – it’s creative, powerful and feminine. It is symbolic for many reasons and is a piece of art close to my heart. Not only does it reflect my journey to empower women, it also gives women of colour a voice through hair. I love this look because it’s timeless, recognisable and utterly iconic.”

CHARLOTTE MENSAH, THE HAIR LOUNGE

CREATIVE HEAD

12/12/2019 09:54

HAIR Mark Mciver.

“This image, The Kitten, is important to me because of the time it represents in my career. It was part of my first collection for Headmasters after becoming creative director. I was tasked with giving the group a modern and impactful edge, and this image appeared in all its windows. It really was a project of passion with Headmasters PR Laura Hinton and we had the image made onto postcards and sent to the beauty press. Elle put it on its office wall, in the magazine and booked into see me.

This changed my career overnight. I met Lorraine Candy, then editor in chief, and began to cut and colour her hair. I was part of Guido’s session team at the time and the feeling of The Kitten, with its strong ‘60s vibe, was directly influenced by his incredible work. To this day I get asked for The Kitten. It represents what I love in hair: a little coquettish, head turning and, of course, a major blowout, which came to define my career.”

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ZOË IRWIN, JOHN FRIEDA SALONS HAIR Zoë Irwin. STYLING Ziad Ghanem. PHOTOGRAPHY Ram Shergill.

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“This is one of favourite cuts, done right in my SliderCuts shop. It’s a classic and sophisticated, grown haircut that allows the benefits of a fade while not showing too much skin like a skin fade would. Because of how dark his hair is and the higher level on top as well as the small yet distinctive fade, you’re more able to see the ‘waves’ around the hair; which is the look we’re trying to achieve. You can still see the definition of his hair – even when it’s jet black – from afar; and you can even spot the fade from a mile away.

The structure of the shape up also emphasises the angles and definition of the cut.”

MARK MCIVER, SLIDERCUTS

2019

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HAIR Errol Douglas MBE. MAKE-UP Kylie O’Toole.

“This image was actually published in an early issue of Creative HEAD! It was a time when I realised that a shoot with hair didn’t have to conform to what we perceive as ‘right’. In fact it was so wrong – but I love it! Often we try to perfect or recreate imperfection but then it looks contrived.

I miss the excitement and disappointment that came from using real film cameras…”

HAIR Paul Merritt.

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“This shot was from my Icons collection, which was my interpretation of some of music and film’s most famous styles. This was my take on Suzi Quatro’s ‘shag’ – the layers, that rock ’n’ roll texture, the effortless cool that’s usually far from effortless to create! To me it ticks all the boxes as it’s a technical cut but styled in such a way to make it really wearable. Shooting in black and white was a huge deal for me at the time as I worried about losing depth and definition, but my photographer, Andrew O’Toole, showed me some shots by Tim Walker, whose work I adore, and I was immediately sold!”

HAIR Errol Douglas MBE. MAKE-UP Kylie O’Toole.

STYLING Leticia Dare. PHOTOGRAPHY Andrew O’Toole.

ERROL DOUGLAS MBE, ERROL DOUGLAS

HAIR COLOUR Josh Wood. HAIR STYLING Guido Palau. MAKE-UP Diane Kendal. STYLING Katie Grand.

PHOTOGRAPHY Liz Collins. Marc Jacobs A/W18. First published in Love.

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“My favourite image comes from working on the A/W18 collection for Marc Jacobs and creating these highly technical hair colours, which was both exacting in technique and exciting creatively. This particular colour, shot for Love magazine, worked with the balance of the cut Guido created and, for me, summed up the mood of Marc’s collection perfectly for that season.”

JOSH WOOD, JOSH WOOD COLOUR

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HAIR Sam McKnight. PHOTOGRAPHY Nick Knight. First published in Vogue.

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“This iconic image of Kate Moss was taken by Nick Knight at the end of a day’s shoot. It ended up as the December 2000 cover of Vogue, a dark silhouette printed on shiny gold, echoing the Victorian cameos of the past but with Nick’s exquisite lighting picking out fine details of Kate’s skin and eyelashes. The hair was effortless, twisted up in an easy and laid-back updo that’s synonymous with Kate and the era. I feel that the simplicity adds a certain reality to the image. It’s because of this timeless quality that I chose this image for the cover of my book, and for this piece in Creative HEAD.”

SAM MCKNIGHT

2019

HAIR Anthony Turner. MODEL Sophie Metais. PHOTOGRAPHY Sarah Piantadosi.

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“The image I chose is actually only partially because of the hair. I selected it because for me it represents female empowerment. So often women are depicted as being submissive within a sexual context, but what this image shows is that actually women harness magical power and control because they are so much more in tune with their sexual truth... much more so than men.”

ANTHONY TURNER

2019

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12/12/2019 09:56

HAIR John Vial. MAKE-UP Hungry. MASK James T Merry. PHOTOGRAPHY Harley Weir. First published in Dazed.

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“Much like Creative HEAD, the past 20 years have been the most spectacular roller coaster.

Working alongside some of the world’s most extraordinary visionaries in art, music, fashion and architecture, we have strived to surround ourselves with the best in class. Together we have tried to push the boundaries of creativity and elevate our craft to where it truly belongs, a part of the arts. And again, like this magazine, I also believe you’re only as good as your last body of work. This photograph shows my latest collaboration with Björk for a tour. She is like all true creatives and envisions the whole picture, of which hair is very much a part. Working with her has been another honour, just as it is each time my work is featured in Creative HEAD. Happy birthday!”

JOHN VIAL, SALON SLOANE CREATIVE HEAD

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HAIR Syd Hayes. STYLING Katie Grand. PHOTOGRAPHY Mert & Marcus. First published in W.

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“I loved everything about this show for the 2018 L’Oréal Colour Trophy Grand Final… and creating this wig was not easy! I worked with my longtime wig collaborators Kevin and Gerry to create this dream afro. I had worked with the model, Teneka, many times before and knew that she would carry it off. We were over the moon with the final result!”

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HAIR Adam Reed. ASSISTANTS Ellenora Dean and Ryan Steadman.

ADAM REED, ADAM REED HAIR

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“This has to be one of my most favourite images of the past 20 years because the team was incredible. Mert & Marcus, who have been some of the most influential photographers in the fashion world; along with Katie Grand, an incredible stylist; and Vittoria Ceretti’s incredible face, of course. I walked into the shoot, as with many shoots, with no idea of any concept or reference and hair was key! I was told to create... and it had to be big and beautiful!”

SYD HAYES

CREATIVE HEAD

12/12/2019 14:42

HAIR Anna Cofone. PHOTOGRAPHY Sean and Seng. First published in Interview.

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“This image of Lana Del Rey taken by Sean and Seng in April 2012 was one of my first big editorials. I remember feeling really nervous as I’d not long finished assisting and had been following the photographers’ work for a long time. There was a luxurious, ’60s feel to the story, so the prep required a lot of work, a combination of Japanese padding, extensions and lots of backcombing. It was the start of our love for these shapes and was the inspiration for Lana’s first European tour, playing with elevated shapes, head pieces and accessories. It was such a creative moment and one that really kick-started my career. I am so grateful still for all the training I received when I was assisting Sam McKnight and Eugene Souleiman.”

HAIR Luke Hersheson. MAKE-UP Charlotte Tilbury. PHOTOGRAPHY Mert & Marcus. For Missoni.

ANNA COFONE

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“This image for Missoni was really my big break into the top end of fashion. It was shot in September 2001 by Mert & Marcus, the model was Gisele and the make-up artist was Charlotte Tilbury. Even though this image is verging on 20 years old it still seems modern and ahead of its time; the beachy texture and bleached ends were a sign of things to come. I set the hair using Bumble and bumble Surf Spray to give a matt, dried out texture – that was also super-new at the time and it’s become a staple today.”

LUKE HERSHESON, HERSHESONS

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HAIR Johanna Cree Brown. MAKE-UP Hila Karmand.

STYLING Kieran Partise. PHOTOGRAPHY Grant James Thomas.

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“This marked a departure from how I normally approached my work and how I hoped to continue to connect with the world of fashion and art. Alexander McQueen had just released his ground-breaking Plato’s Atlantis S/S10 runway collection – I instantly fell head over heels for the world he had created. I spent the best part of a month hand-painting wefts, drawing my inspiration from the designer’s digitally overlaid and distorted prints. The colours were supernatural and I loved that.

It took a further year for me to find the perfect storm to showcase the print, the right shoot concept, model and application of colour to hair shape. And when we shot it everyone just went ‘wow’. I will never forget that moment!”

JOHANNA CREE BROWN, TREVOR SORBIE SALONS

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12/12/2019 09:58

“This picture was taken by Miguel Reveriego in 2008 in London, at Spring Studios. At the time Miguel and I wanted to do high-contrast images for a collection with an editorial vibe – this is one of the eight images that we shot that day. The model had waist-length hair and I decided to just go for it and make the hair as big as I could.

For me, the simplicity speaks volumes – high contrast and a simple shape – isn’t that what a hair image should be all about?”

ANTOINETTE BEENDERS, AVEDA

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HAIR Mark Hayes. STYLING Jonathan Kaye. MAKE-UP Petros Petrohilos. PHOTOGRAPHY Lachlan Bailey.

HAIR Antoinette Beenders. COLOUR Bruno Ellorrioroz.

MAKE-UP Dele Olongvela. STYLING Damian Foxe.

PHOTOGRAPHY Miguel Reveriego.

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“Rachel, the model in the photograph, was my favourite to collaborate with. Fun, super-intelligent and stunningly beautiful.

There was high expectancy of the image as it was to be the lead of the newlydeveloped Sassoon Professional product line. I decided on a layered look that accentuated Rachel’s head’s natural curve and outlines to provide an architectural frame for her face. The raven black colour, red outfit, white background and glossy skin complete the image. It is gamine and elegant, very much my signature style, I am extremely proud to have heard it referred to as my own Five Point cut.”

MARK HAYES, SASSOON

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NOMADIC WINTER A Richard Phillipart & Stella Morais hair story WANTING TO BLUR the lines between hair and fashion photography, long-time collaborators Richard Phillipart and Stella Morais embarked upon an epic tale of travel, texture and nature. The hair looks are inspired by a nomadic lifestyle, collecting influences and directions from across the globe and merging these with natural elements to reflect the beauty of the wild world. Shot on location in Snowdonia National Park in Wales and supported by BaByliss PRO, the team battled the elements to create their art. “The images presented in our collection reflect how we see modern hair photography,” explains the duo. “No longer is there a need for sterile headshots captured in a studio. Hopefully this will inspire people to create beautiful photographs of beautiful hair for their collections, rather than relying upon shooting the same old imagery.”

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WATCH go online to see the film, exclusively at creativeheadmag.com

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STORY PRODUCER AND HAIR Richard Phillipart, using BaByliss PRO and the Babyliss 9000 cordless styling iron. ART DIRECTION AND PHOTOGRAPHY Stella Morais.

STYLING Amii McIntosh. MAKE-UP Miranda Baron. HAIR ASSISTANTS Bailey Humphreys and Miles Twist. PHOTOGRAPHY ASSISTANT Annemarie Sterian

he t to e m o c Wel

n o al ds a #b

eative HEAD, hosted Cr by d te en es pr – ’ rd da ‘Something Sub-Stan Byliss PRO – was strange Ba h wit n tio cia so as in d

by Ky Wilson an s message to share about riou se a d ha d an e iv at oc and prov it fun – Creative HEAD was y bo t, Bu . ry st du in r ou recalls her experience k, oc dc an H ne ri the Ca r, publishe of “’It’s about time you got your roots done, love!’ shouted the driver the Ford Transit van as I made my way across the road to Curl Up and Ky, the new pop-up salon designed by Ky Wilson, where I’d booked in for a cut and colour. I did a double-take as I stepped over the homeless girl sat hunched on the pavement – a trainee hairdresser unable to live on an assistant’s wage. I had no idea what I was letting myself in for on this chilly night in south east London, but what I did know was that everything was running late and I – like the dozens of others in the queue to get in – was beginning to feel distinctly uncomfortable about what was about to happen. As it turned out, with good reason…

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Bad start

n, I “Pushing open the door to the salo ptionist rece as es was met by chaotic scen ts stylis of m strea dy stea a ‘Elise’ juggled and pay to g tryin ts clien with late running be dealt newly arriving guests needing to hair her in foils with with. An angry client ing plain com nd arou gly roamed menacin d her ruine had n salo this how ut abo loudly all we e sens colour and that if we had any y Kath was it – tely should leave immedia a Bruce.

Burke meets Crimewatch’s Fion ent ointm app my fact the up ght I brou was running 40 minutes late, Elise responded with a withering look and a command to “take a seat” in reception. And she called me Cathy. No one calls me Cathy. It makes my skin crawl.

I found a chair and buried myself in a magazine called Insecurity…

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#badsalon

Bad advice

“When I was called through it turned out my appointment was with ‘Tallulah’, a hyper-intense, super-excitable stylist who asked me lots of questions but didn’t listen to what I had to say. She decided – despite my protestations, but backed up by her gum-chewing colleagues – that I should go ‘charcoal black’, and proceeded to apply the colour to my head. I was completely unnerved.

This should not be happening, but it was. I stared in amazement at what was going on around me. There was hair all over the floor. Lipstick-stained coffee mugs and half-eaten fruit in the work trolleys. Posters on the wall promoting discounted colour appointments. A stylist, ‘Agata’, was slumped red-eyed in a chair, comatose from a ‘heavy night out last night…’ I was taken to the backwash where someone tipped a glass of water over me. I asked about aftercare for my new colour. “Here’s your aftercare,” said Tallulah and gave me a hug.

And so it ended. I emerged from Curl Up and Ky with a £400 bill and a colour stain around my hairline. I was surprised, maybe even in shock and possibly a little bit angry. But then, Curl Up and Ky was always trying to provoke a reaction – and that’s exactly what happened. As more and more ‘clients’ emerged from the salon, our hideous experiences were all we could talk about – the bleached towels, the ‘gone-off’ milk in the coffee, the fact we’d been recommended a product that wasn’t available…

WANT TO SEE MORE #BadSalon?

Visit creativeheadmag.com for videos and picture galleries!

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oking “And there were more thought-prov er post a – installations at the after-party two es; boss ance promoting terrible freel hairspray hairstylists spraying a wig with fake the toxic light high to ks mas gas ring wea and nsions exte hair work environment; ‘Pull Me’ and wall… the in hole a protruding through who , side r othe the on girl a attached to her screamed every time someone gave al ethic over hair a tug – raising questions on ballo m heliu a ns; nsio sourcing of hair exte ing wait just it on en writt ’ ‘ego with the word to be popped…

Good show! “‘Something Sub-Standard’ was a brilliantly quirky, tongue-in-cheek black com edy highlighting aspects of the haird ressing industry – a hideous carnival of bad service, ridiculous product claims and expl oitative employment practices. By cleverly putting real hairdressers into clients’ shoe s, it certainly achieved its aim of prom pting conversation. The question now is, will it help to promote change?”

Build and set design Charlie Lambert-Smith, Otis Evans, Oliver Bailey, Ed Hanman, Sophie Simpson. #badsalon experience actors Rafaella Hutchinson, Les Collins, Abby Thomas, Alexa Wall, Elise Roth, Shelley Sumner, Jenna Marie Shafer, Tallulah Bond, Kevin Martin, Molly Gregorious, Rosie Barber, Agata Nielsen, Courtney Jones, Bella Peters, Flora Riddle, Elbie van Eeden. Installation area Twinks Burnett, Alex Bowra, Tom Fallon, Jayde Collins, Luke Pluckrose

Bad times

PS

Wilson is As we all know, Ky ing Subeth om tions. “S all about collabora tive HEAD ea Cr by d nte se Standard” was pre Byliss Ba h wit n llaboratio in an exclusive co well as their as t, tha g tin no PRO, and it’s worth s treated nce, every client wa #badsalon experie – and ar rs from Burger Be to a free bar, burge by the d nte se pre ody bag, a BaByliss PRO go n. tio ep rec charming Elise on

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Blonde beauty @luci. bh keeping things cool after her colour refresh #myhaircare

Strutting that @my.haircare official look at @vinandomi A/W19 All smile s with @rob-my.h airca re (right) in Sing apore for the Seph ora press tour

In the

BTS sneak- peek during #LFW with @vinan domi

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On the road agai n for a fun-f illed day of education #inf usem ycolour

Session stylist and educator Denis Kovalyov, co-founder of My.Haircare (@my.haircareofficial), snaps away SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

@-rutheve serving cute winter vibes – gorgeous, golden locks! #repost

Had a great time with the gorge ous @iza raais haho fficia l for our latest laun ch

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Statesi de-bou nd for @cosm oprofbeauty – there’s always time for a catch up with @erin-jahns

Hard at #we rk back stag e.

Vin - Omi alwa ys bring the colou r durin g #LF W

So excited to spend the day at our Selfridges pop-up in London #crueltyfreebeauty CREATIVE HEAD

10/12/2019 10:03

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