Creative HEAD March 2014

£4.50 MARCH 2014

In print ● online ● everywhere!

MARCH 2014 CREATIVEHEADMAG.COM 01_Cover 1

The new revolution TAKE CONTROL – BE A POWER PLAYER

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•01_Paul Mitchell Cover 2

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TURN IT UP

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COULD THIS BE THE MOST BEAUTIFUL CURL IN THE WORLD?

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WORK IT HARDER MAKE IT BETTER

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Hair Josh Denholm and Nicole Hewitt for the Paul Mitchell Media Team, led by Nigel Barnes, using Neuro Intelligent Styling Tools.

Make-up Jo Bull. styling Pip Edwards.

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otion Creative head prom

Top gear styling just got smarter

Even the most adept hairdresser needs topnotch tools to achieve superior results. Paul Mitchell has taken things a step further with the launch of Neuro Intelligent Styling, the A-grade of electrical ranges. Not only does it meet highest ever industry standards, it’s so technologically advanced its products respond as you style.

They even think for you.

Meticulously crafted from cutting-edge components, Neuro’s superior features include an ultrasensitive SmartSense Microchip in every tool that regulates temperature and readjusts it in as little as one quarter of a second, and professional standard IsoTherm titanium, which facilitates the fast and steady delivery of heat and the smoothest of glides through hair.

Rigorously tested for quality control and guaranteeing highpower performance and endurance, Neuro tools are smart, and state of the art. Sold?

Neuro Dry

Neuro Smooth

Tourmaline ions and a powerful 2000w AC motor aid drying, reduce frizz and add shine, there’s a compact, collapsible diffuser, a concentrator nozzle and, to counteract the number one reason why hairdryers break, a ‘clean filter’ indicator and an aluminium filter. The ergonomic design – featuring a soft rubber coating, flush buttons, slanting handles and extra long length cord – make handling a dream.

Cushioned IsoTherm titanium plates warm up to 230ºC in 30 seconds, while their bevelled edges provide protection and prevent demarcation. There’s a programmable temperature setting with automatic modes for fine, medium and coarse hair, as well as a professional setting, a customisable auto shut-off and an ergonomic thumb rest with built-in optimised hinge tension to reduce hand strain.

Neuro Unclipped 2.5cm rod Neuro Unclipped 1.9cm cone Neuro Unclipped 3.17cm cone

Neuro Curl

Extra long IsoTherm titanium varying sized twin heated barrels aid fast and consistent heat up to 230ºC in 60 seconds, while 2.7m swivel cords and cool tips make for light work. Programmable settings provide optimum results, and dual voltage means you can pack them all in your kit bag for use wherever you are in the world.

A 2.5cm diameter extra-long spring curling iron built with IsoTherm titanium – heating up to 230ºC in 60 seconds, there’s a strong clamp for increased control, programmable temperature and auto shut-off settings, a cool tip, a 2.7m swivel cord and a soft handle for comfort and ease.

Find out more about Neuro Intelligent Styling Tools, call 0845 659 0011 or visit paul-mitchell.co.uk

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CREATIVEHEADMAG.COM HAIR

NEWS

R U N WAY

BLOGS

EVENTS

Antoinette Beenders for Aveda

LOOKS

SHOP

COMPETITIONS

FOLLOW IT The KMS California Editorial Collective shares its year of education and inspiration

BOOK IT Discover how to secure your Salon Smart 2014 ticket

WIN IT Enter our competition to win tickets for Hairworld 2014

WATCH IT Witness Antoinette Beenders at work on the S/S14 Aveda collection, Culture Clash

Creative HEAD magazine CREATIVE HEAD

•03_CHM 2

BUY IT Shop ’til you drop, thanks to Aston & Fincher

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The C9 Touch heats up instantly to 195Ëš and temperature lowers to 165Ëš by touching the plates together 3 times

Mineral infused ceramic technology delivers highly polished healthy looking hair at lower temperatures - on every iron as standard

Unique safety feature.

Automatically switches off after 30 seconds

30 secs

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Classical Straight & Style

Dual Voltage – Mains voltage ranging from 220v-240v, 50hz ac automatically adjusts itself to the varying power source around the world.

Temperature control on the Standard and Wide, a choice of 7 temperatures.

Protective Heat Guard Protects your styling tools, surfaces and carpets from unnecessary damage.

To become a stockist please call 0845 2003563

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Editor’s letter

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hello...

JOIN US!

It’s time! Creative HEAD’s Most Wanted and It List Awards are back and open for entries.

Judged by influential experts from the worlds of hair, fashion, business and media, there are 17 trophies waiting to be claimed – rewarding not only supreme teams and extraordinary individuals but also the bright, young hairdressers with serious skill. Everything you need to enter can be found at creativeheadmag. com/mostwanted and creativeheadmag.com/ theitlist. You’ve got until 12 and 19 May respectively to get your entries in! And don’t forget Salon Smart returns to London on 27 and 28 April.

Visit creativeheadmag.com/ salonsmart to see the line-up or call 01434 610940 for tickets.

British hairdressing in 2014 needs a revamp – if this industry is going to attract the best talent from schools and colleges, it needs to illustrate what makes it a career worth committing to. Business expert Ken West discusses why hairdressing needs an image rebrand to do just that on page 18, while salon owner Nicola Smyth explains why she feels colleges are failing to produce staff that are ready to work on the floor on page 130. Keen to shake up the kind of shows that young hairdressers have access to, Saco’s Richard Ashforth reveals why he launched guerilla pop-up NOISE – and won a Most Wanted Award for Innovation for his efforts. And Katya Davies, our It List ENTREPRENEUR, shares her tale of graduating from Cambridge to open up a salon that’s created real community action. As we launch our Most Wanted and It List Awards for 2014, it’s these kind of revolutionary thinkers that we want to celebrate – they illustrate fresh thinking, opportunity and creativity. Join the revolution!

Amanda Nottage, Editor DISCUSS Do you think hair needs a rebrand? The discussion continues, email amanda@headmag.co.uk

amanda@headmag.co.uk Creative HEAD Magazine 10

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CREATIVE HEAD

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future of hair the

styling (yes... it’s a hairdryer!)

g s stunnin r e v li e d a r “ghd au luxurio us s hine and v e it.” volume... l lo sam mcknight Meet ghd aura™, our new professional hairdryer – a truly groundbreaking drying and styling experience, delivering the ultimate in luxurious volume and a smooth, shiny finish.

What makes ghd aura™ so different?

Control: Brand new Laminair™ technology delivers a 65% more concentrated, non-turbulent air stream so, when working on one section of hair, all other sections stay undisturbed, allowing exceptional precision and control.

Shine: Unlike any other hairdryer, Laminair™ technology aligns hair in a single direction, creating a focused airflow with even speed and temperature, leaving it ultra-smooth and 38% more shiny*.

Volume: Breakthrough Cool-Wall™ technology keeps the casing and nozzle cool to touch at 44˚C, versus 126˚C*.

This innovation allows you to get much closer to the scalp for amazing root lift and volume, setting your style as it dries.

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Economical: ghd aura™ also makes financial sense, requiring 17% less electrical energy consumption*.

To find out how to get ghd aura™ into your hands, speak to your account manager, call 0845 3301133 or visit ghdhair.com/aura

*Compared to the latest model of the leading professional brand

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March

WHAT’S INSIDE

COLOUR FORECAST – FREE WITH THIS ISSUE!

115 THE EYE HAS TO TRAVEL

Antoinette Beenders tells us what makes her world spin

76

GIRL IN MOTION Andrew Barton captures the beauty of movement

ON THE COVER Hair by Josh Denholm and Nicole Hewitt for the Paul Mitchell Media Team, led

by Nigel Barnes, using Neuro Intelligent Styling Tools.

Make-up by Jo Bull.

Styling by Pip Edwards.

Photography by Alexander Jordan.

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JOIN THE REVOLUTION

Get radical and do things differently

EDITOR AMANDA NOTTAGE

CHIEF SUB EDITOR ADAM WOOD

ADVERTISING MANAGER STEVE GOOD

DEPUTY EDITOR BETH DAVIE

ONLINE EDITOR AMY WOOD

CLASSIFIED EXECUTIVE DAVID HAMMOND

ART DIRECTOR NICK JABBAL

EDITORIAL INTERN YASMIN PLANCHON

PUBLISHER CATHERINE HANDCOCK

ART GRAEME WHITE

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT:

creativeheadmag.com 12

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Creative HEAD Magazine

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag CREATIVE HEAD

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The edit

EXCLUS

IVE

COLOURCONSCIOUS CLIENTS ON THE RISE

WOMEN ARE BECOMING more aware of the products and ingredients being used to colour their hair, with 65 per cent of British women conscious of the brand being used.

The findings come from an independent study carried out

by Wella Professionals, which further revealed that 40 per cent of British women are conscious of the ingredients they are putting on their hair as well.

“As attitudes towards health and lifestyle choices are changing, we are seeing an increasing trend of women becoming savvier than ever before when it comes to caring about what colour is being put on their hair,” said Wella’s Emma Hurley.

Adam Reed, co-owner of Most Wanted BEST SALON EXPERIENCE winner Percy & Reed, added: “Our clients now ask about things like PPD, so salons have got to be able to answer them informatively.”

Robert Eaton, creative director at Leeds’ Russell Eaton, agreed: “Clients are becoming more conscious about everything, from what they eat to where they buy things, and this colour trend is in line with that awareness.”

The study further revealed that 57 per cent of British women coloured their hair to hide grey/white and 53 per cent of the women questioned go to the same salon for their follow-up colour appointment.

Eugene Souleiman, Most Wanted HAIR ICON 2013

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Enter now! Most Wanted and The It List awards are back for 2014 The UK’s premier hairdressing awards are back and bigger than ever before as this year sees a total of 17 awards up for grabs for everyone from the brightest rising star to the most succesful salon owner.

Now in its 13th year, Creative HEAD’s Most Wanted celebrates outstanding individuals, teams and salons in UK hairdressing, honouring the industry’s finest with the ultimate accolade – a Most Wanted trophy. Meanwhile, The It List – presented by Creative HEAD and exclusively sponsored by ghd – shines a light on hairdressing’s most exciting young talents aged 30 or under.

Judged by elite panels of hair, fashion and media experts, both competitions culminate in a star-studded Grand Final, taking place in London on Monday 1 September. There are 11 Most Wanted titles waiting to be claimed and six places up for grabs on The It List.

Visit creativeheadmag.com/mostwanted and creativeheadmag.com/theitlist for entry forms, category lists, dates and deadlines, tips from previous winners and judges, image galleries and videos, and the latest competition news.

READ MORE Find out about the trend for all things natural in Colour Forecast, free with this issue!

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AC CE SS AL L AR EA S

NEW FACE JOINS ETHOS

Ruffian NYFW A/W14

Terry Longden has joined forces with Sharon Peake and Adam Bryant at Manchester’s Ethos Hairdressing. “With my technical experience in colour, I feel I can drive that specialised service onward and upward,” said Terry, pictured above right with Sharon and Adam.

Coterie gets NYC fashion date Discover a New York state of mind as top runway photographer Alex Barron-Hough and TIGI global creative director Nick Irwin (pictured above right) will share an uncut account of working the New York Fashion Week shows, exclusively at The Coterie. The next meeting is 31 March and members should call 01434 610933 or email laura@the-coterie.net to confirm their attendance. Not a member yet? Call or email for an application form.

HOB SELECTS TRENDVISION HOPEFULS HOB Salons held its annual Photographic Competition to discover which team members would be representing the 24 salon group in this year’s TrendVision Award. Hosted at Wella London Studios, HOB Salons hairdressers competed across five categories, with new awards for Hair-Up and Image of the Year. Going through to compete in the colour category at TrendVision is Leeds’ Alex Freeman and Chloe Backler of HOB Camden, while in the Young Talent category, Whetstone’s Nestor Sanchez goes through alongside Camden’s Peter Burkill. Peter also won Image of the Year, Amersham’s Danni SEE IT Watch all the action from Laye scooped Men’s Image of the Year and the HOB Salons’ Photographic Whetstone’s David Sun won Hair-Up. Competition at creativeheadmag.com

Local heroes celebrate success at Barrie Stephen Hair Leicestershire salon group and Most Wanted LOCAL SALON 2013, Barrie Stephen Hair, has announced 10 winners at its annual B Factor awards. Winners came from across the group’s four salons, with Sam Oxford taking home the Stylist of the Year prize (pictured left), Tia Coltman grabbing Manager of the Year, Dennis Bodle winning Newcomer of the Year, Grace Forster taking home Colourist of the Year, while the Salon of the Year went to King Street.

The group’s Leicester roots featured heavily as BBC Radio Leicester’s breakfast show presenter, Jonathan Lampon, compered, while representatives from De Montfort University and local business looked on.

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SALONS SET FOR 30-DAY THINNING CHALLENGE Salon groups such as Headmasters, Sassoon and HOB Salons are joining the 30 Day Challenge set by Nioxin to help clients with thinning hair. Kicking off on 3 March, participating salons will celebrate Thinning Hair Awareness Week (3 to 9 March) by enticing clients to try Nioxin for 30 days, with a money back guarantee if they don’t notice thicker hair. Salons will be looking to attract 30 new Nioxin clients during March, and will be tweeting their stories and tips using #30DayChallenge.

❤ W E LOVE

The relaunched BC Hairtherapy range from Schwarzkopf Professional is set to become the hairdresser’s new best friend.

We can’t get enough of the new Power Shots, in-salon treatments in three varieties that can be mixed with any conditioner at the backwash.

We’ve got the power!

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#CHedit

31%

of women continue to buy beauty products that they believe don’t work, despite 57 per cent stating their main reason for purchase was for the desired effects, according to discount website LoveMyVouchers.

The world is on its way to Frankfurt!

OMC Hairworld and Hair & Beauty 2014 is fast approaching, but their’s still time to get your tickets to this international hair and beauty event. Taking place between 3 and 5 May at the Frankfurt Festhalle, Hairworld sees the world’s top hair and beauty brands gather in one place for three days of spectacular shows, high-class product displays, and the latest hair and fashion trends and exhibitions, as well as the Hairworld World Cup with 1,000 participants from 50 nations. “When about 65,000 hairdressers from all over the world come to Frankfurt to see the world hairdressing championships, this represents a unique opportunity for companies to position themselves with fascinating demonstrations and the latest collections and trends.

We are looking forward to organising a gigantic show,” said director Binu Thomas. Order your tickets online at hair-beauty.messefrankfurt.com. win IT We have free Hairworld tickets to give away! Simply go online for your chance to win creativeheadmag.com

My month ahead What does March have in store for…

Trevor Sorbie

Trevor Sorbie salons March sees the celebration of my 65th birthday, but I’ve got no plans for retirement yet! I’ll be in my salons approving tests and doing My New Hair clients, planning the opening of a new salon in south west London and helping my talented Art Team. This year is actually a double celebration for me as it’s also my 50th anniversary of working in the hair industry.

Elena Lavagni

Neville Hair & Beauty

Davines brings world style to London

Italian brand Davines is bringing its iconic World Style Contest to London for the first time. The brand has opened the 2014 competition to entrants, which offers stylists the chance to express their creativity and talent through both photography and stage performance. Split into three phases, the contest starts with a photographic submission, along with a video detailing a step-by-step montage of the finished look, that needs to reach Davines by 4 April. From there, stylists, journalists and Davines master trainers will judge the images, with semi-finalists going through to the UK semi-final show in London on 18 May. The final phase takes place at the Davines World Wide Hair Tour in London this October, where the winning contestant will represent the UK in the World Style Contest final live on stage at the Freemasons’ Hall.

Creative Head

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Ken Picton takes on ghd ambassador role Salon owner Ken Picton has been appointed as ghd education ambassador. The Cardiff Bay entrepreneur will work with the iconic salon brand on a variety of projects on the road across the UK and Ireland. He will work in the ghd London Studio in Soho and with the media on a variety of projects to communicate creative techniques, business tips and mentor stylists. get in touch Want to tell us about your next awards event?

Tweet us! @creativeheadmag

March is an incredibly busy month. It’s the time where we organise the whole education schedule for our juniors as well as putting together our appraisals and revisiting all the contracts. On the artistic front, I’m organising many different shows and shoots worldwide as we have been taking on couture fashion shows around Asia.

Alice Reeve

Francesco Group Lichfield We will be celebrating our first birthday in our new high street location. So we’ll be holding special demonstration days and treats for our clients, culminating in a big birthday bash to thank everyone for their continued support. It should be a fantastic month of celebrations for us and hopefully another great year!

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WHAT DO YOU MEAN, A ´PROPER´ JOB?

LIFE

LESSONS

HAIRDRESSING NEEDS A REBRAND TO HIGHLIGHT JUST HOW REWARDING IT CAN BE KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5 MAIN STAGE SPEAKER

28 APRIL 2014

WHY IS IT THAT most of the world sees our fabulous industry as something you go into if you can’t get a ‘proper’ job?

Why don’t they see hairdressing as a great career with lots of opportunity?

Why don’t schools recommend us a first career choice rather than a last?

Well, when did we last tell the world about the opportunities there are in our industry and who the role models are?

Sometimes I ask young people about Vidal Sassoon, and too many have no idea who he was or what he did to build his amazing empire. His autobiography is just as important for a young trainee to read as any NVQ textbook.

Jennifer Cheyne is the founder of sixsalon group Cheynes Hairdressing and apprenticeship firm Cheynes Training, which has successfully delivered more than 8,000 apprenticeships. Jennifer is also a founder member of 3•6•5 and received an OBE in the New Year Honours List – what a role model she is

for young women joining the industry.

Look what’s possible if you have the passion, desire and work ethic.

Around two-thirds of young stylists leave the industry within the first year after going on the floor. Usually this is because they see no development in their career. You must have a price structure and training programme that continues to enable people to grow.

As hairdressers, we are often blessed with an ego that can help or hinder us. We all need to have self-belief but we also need to embrace the fact that we can, and should, continue to learn. I believe that everyone I meet can do something better than me. If I asked them to teach me this skill, how amazing could I be? Compliment someone on their skill and ask them to share it with you. They rarely refuse.

If we rebranded our industry as one of continuous learning, how would the world view us then?

Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com

ROBERT CROMEANS SALON OWNER AND GLOBAL ARTISTIC DIRECTOR FOR JOHN PAUL MITCHELL SYSTEMS

Inspiration or desperation cues change.

Due to recession I had to branch out, so I created a new brand – Walk In Salon

By Robert Cromeans. These are volume salons with a small price point using talent from Paul Mitchell’s beauty school. The salons now make a million dollars in service revenue a year.

Don’t be afraid. Three years ago I fired my management team. I began running the salons from my iPhone. The recession took a huge toll, affecting our frequency of visit, we had to shake it up.

I check the numbers daily, including average ticket and take-home per guest.

If it can’t be inspected, it can’t be corrected.

Dare to take risks. Years

Two-thirds of stylists leave hairdressing in their first year 18

•18_Ken West 2

ago I performed at the Alternative Hair Show dressed as a transvestite clown singing about being a middle-aged hooker. It was risky but Vidal Sassoon saw it and spoke to 6,000 hairdressers about it. You can imagine how I felt that night.

CREATIVE HEAD

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502495 Matte Clay Creative Head FP_Layout 1 18/12/2013 17:14 Page 1

E M E R T X E

Model: Jamie at Esca Rose Agency, Styling: Greg Milne, Hair: Lou Clavé

Take style to the

where there’s Follow Us:

dramathere’s

Facebook/OsmoUK

Tweet Us: @OsmoUK www.osmo.uk.com

Pensions ‘capacity crunch’ may cause salon headache The arrival of pensions auto-enrolment within the hairdressing industry over the next 18 months could be accompanied by a “capacity crunch”, as the sheer volume of businesses rushing to offer pensions overwhelms the number of pension providers – just at the point when most small salons will be looking to go through the process, a financial expert has warned. Bryan Stott, a consultant with financial adviser Towergate Financial, is working with the NHF on developing its own members’ pension scheme. The aim is to offer members a pension scheme where they will be guaranteed acceptance, meaning any future capacity crisis becomes much less of a threat. The prospect of a capacity crunch was a growing worry within the pension industry, he said. Since auto-enrolment started in autumn 2012 some 3,670 companies have been autoenrolled but, as the staging process is based on size and number of employees, the prediction is this will now increase sharply as many more smaller and medium-sized employees begin to go through the process.

Employment Allowance tax break ready to launch Salons are being reminded that next month will see the launch of the government’s flagship Employment Allowance scheme, designed to offer small businesses a tax cut of up to £2,000 on their Employer Class 1 National Insurance Contributions (NICs). The scheme was announced in the Budget this time last year and was described in January by chancellor George Osborne as effectively a “cashback on jobs”. It kicks off from 6 April and, ahead of its launch, the government has put together a number of resources for small businesses. HM Revenue & Customs has developed an example payroll system, which can be found at www.hmrcdigital.org.uk as well as an Employment Allowance calculator, which can be found at www.employmentallowance.com/ allowance-calculator/

‘Prepare for wage rises’, owners warned Salon owners are being warned to brace themselves for the possibility of sharp rises in the National Minimum Wage (NMW) this year and next, with many fearing it will lead to salons being forced to freeze recruitment, leave vacancies unfilled and stop taking on apprentices. At the same time, the government is cracking down on businesses that fail to pay the NMW, with much tougher penalties coming into force as of February and ministers warning they’re looking eventually to charge employers £20,000 per employee wrongly paid. It emerged in January that chancellor George Osborne had written to the Low Pay Commission (LPC), the body that advises on the rate at which the wage should be set, urging it to recommend an above-inflation increase, arguing the country could “now afford it”.

His recommendation is that the adult minimum wage, currently £6.31 an hour, should rise to £7 an hour by 2015, with one rise this October and another in October next year. While the LPC will not necessarily heed the chancellor’s recommendation, the government does make the final decision, and last year even over-ruled the LPC’s view that the apprentices’ NMW be frozen. NHF members were in little doubt the chancellor’s intervention was a strong signal as to the government’s likely thinking. One, Jonathan Best, managing director of Janet Best Hair Design in Alverthorpe, Wakefield, said: “For a small business that employs perhaps three or four people the predicted rise in NMW is going to be a really, really big hit.”

Current hourly minimum wage levels 21 and over: 18 to 20: Under 18: Apprentice (under 19s and for first year):

£6.31 £5.03 £3.72 £2.68

Light touch alcohol licence for salons considered The government is examining ways to make it easier for businesses, including hairdressing salons, to get a licence to sell or supply alcohol to clients. The Home Office carried out a consultation over the autumn on plans to establish a new type of cheaper licence, called a Community and Ancillary Sellers Notice, that would allow businesses to sell “small amounts

of alcohol to customers as part of a wider service in low-risk environments”. Under the current rules any business that wishes to sell or supply alcohol must apply for a number of different licences, including a premises licence, which allows alcohol to be sold or supplied from that premises, and a personal licence, which nominates a designated premises supervisor.

To find out more information and how to join the NHF, call 0845 345 6500, 01234 831695 or visit nhf.info 20

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BUSINESS

barometer

TOUCH OF LUXE In the never-ending battle to win and retain new clients, salons are taking customer service levels to new, unprecedented heights.

From homemade cake to hand massages and portable DVD players to Playstations for the kids – no stone is being left unturned to win customer loyalty. Our panel has been known to walk dogs, feed parking meters, fill up a car with petrol, buy in shopping from local stores – and even change a wing mirror! It’s easy to get bombarded with monthly figures and annual turnover, but if you work out how much a client is worth to your business across a 10-year period, it certainly puts a new perspective on valuing your customer.

12%

48%

OF SALONS OFFER THEIR CLIENTS ALCOHOLIC DRINKS (AND 82% OF THEM DON’T CHARGE)

ONLY OF SALONS OFFER THEIR OWN FOOD. A FURTHER THE AVERAGE BUY IN FOOD FROM CLIENT TIP IS LOCAL SUPPLIERS £3.68, WHICH IS 9.3%

27%

OF THE AVERAGE BILL. IN THE US THE AVERAGE TIP IS 20%

JANUARY 2014

HOW WAS IT FOR YOU? How was business in January compared to December?

How was business in January compared to January last year?

DECLINING:

4%

STEADY:

23%

DECLINING:

77%

STEADY:

17%

GROWING:

79%

Top tips

DON’T RINSE PROFIT DOWN THE BACKWASH WANT TO MAKE MORE MONEY? It’s easy to focus on the turnover of your salon but it’s far more important to ensure you’re making a profit – and one quick and easy way to achieve this is by reducing costs.

Start with the basics: rent, business rates, electricity, water, telephones… it really is worth ensuring you are getting the most competitive deal possible on all your outgoings – usually there are cheaper alternatives or room for negotiation (in my salon we managed to negotiate a 40 per cent reduction in our business rates).

It’s important to monitor your costs and that includes the smaller items you purchase, like client drinks and magazines. Would a tea and coffee wholesaler be cheaper? Would you reduce costs by buying your magazines on subscription rather than from the local newsagent?

Another obvious target is product cost. How much colour is wasted getting washed down the backwash?

It may be worth reminding your staff that they can always mix up more colour, as you can save substantial amounts by reducing wastage.

It can be a daunting task to calculate your true monthly outgoings, but it is worth the effort.

The old adage, ‘look after the pennies and the pounds will look after themselves’ still rings true. Happy penny-pinching!

Jessika Carrera Maybury, Head of Premier Salon

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•22_Barometer 2

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

CREATIVE HEAD

14/2/14 12:32:43

HELPING YOU RUN

A SUCCESFUL BUSINESS • BOOST YOUR PROFITAB ILIT Y unlock a wealth of resources to help

• AVOI D COSTLY M ISTA

you!

Join the NHF to…

S

• DEVELOP YOUR BUSIN ESS SKILL with NHF’s inspiring training sessions

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• GET FRE E LEGAL BACKING if you are sued by an employee or

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To find out why it pays to join the NHF

Call us on: 01234 831965 or email us: enquiries@nhf.info

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*Terms & Conditions apply.

For full terms and conditions visit www.nhf.info

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Shop The latest products, colours and services

We want more!

American Dream’s new retail range features a heady choice of pretty pieces to play with – we love Hair Addition, a bundle of hair with an easy attachment that clients can use to create braids, buns, twists and ponytails.

RRP £15 to £120 Call 020 8998 9840 americandreamextensions.com

Down and dirty Getting Jennifer Lawrence fans in the salon demanding messy pixie crops? Share Affinage Styling Dirty Works with them – this dry wax hairspray will deliver the perfect level of tantalising texture.

Fight the thin

Help clients stressing with thinning hair with Joico’s new Cliniscalp, a three-step daily regime that’s packed with botanical ingredients and clever technology to help boost scalp health and encourage healthy hair growth.

RRP £8.90 01794 527111 affinage.com

RRP from £12.95 0845 071 2326 cliniscalp-joico.com

If you can’t stand the heat Protect clients’ delicate hair from the stress and damage caused by intense heat with Moroccanoil Heat Styling Protection, infused with antioxidant-rich argan oil to restore elasticity and manageability.

RRP £18.85 01296 620535 moroccanoil.com

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•24-25_Shop 2

Hold on Designed for men who want to achieve extreme and long-lasting hold with a matte texture, Matte Clay is set to be the new go-to grooming essential for guys across the land.

RRP £8.95 Email sales@osmo. uk.com osmo.uk.com

Heaven & Earth

With the Light the Way Candle for Earth Month, Aveda donates 100 per cent of the RRP to charity.

RRP £16 0870 034 2380 aveda.co.uk

Creative Head

14/2/14 12:33:48

Buy online Dazzling deals* this month at creativeheadmag.com

FULL OF FIBRE

IQ TEST For cutting-edge technology and intelligent styling, you’ll love the new Neuro range from Paul Mitchell. With a sensitive SmartSense Microchip you’ll always get perfectly even heat.

RRP from £64.95 Call 0845 659 0011 paul-mitchell.co.uk

PRETTY IN PERIWINKLE Inspired by the S/S14 catwalks, the ghd pastel collection features the ghd IV professional styler in three soft shades – periwinkle, jade and lavender. Clients will be spoilt for choice...

RRP £110

DRY DEVIL Keune Design Dry Shampoo is the perfect way for clients to refresh and revamp their hair when they don’t have the time to shampoo. It’s great for texture, too!

RRP £12.95 Call 0333 123 4411 keune.uk.com

Call 0845 330 1133 ghdhair.com

Want a heap of huge texture but still plenty of definition?

Grab Style Shaper from British Hair, a fibrous putty that delivers flexible hold.

REAL DEAL £5.65 OR BUY FIVE GET ONE FREE

*Online deals listed at salon price. Powered by Aston & Fincher

creativeheadmag.com/shop

UNDER COVER The next hand-held device to change your life! Color Wow Root Cover Up disguises dark and grey roots for perfect hair colour everyday.

COMPACT COLOUR £14.25

SHINE ON Repair damage with Italian favourites milk_ shake’s new Integrity range. It works to restore and protect the internal structure while polishing the surface of the cuticle for shiny, silky results.

RRP from £14.49 Call 01392 365177 milkshakehaircare.co.uk

SLICK TRICK

Sleeping in

From undone bed hair to edgy punk faux hawks, new Style Sexy Hair is a must for clients who like muss it up. We love Slept-in Texture Crème, which conditions as it styles.

RRP from £15.95 Call 0161 406 9360 sexyhair.co.uk

CREATIVE HEAD

•24-25_Shop 3

Need some serious nourishment? Reach for Ultimate Oil from KeraStraight, which boasts an advanced blend of nine oils to transform and repair hair inside and out.

RRP £30 Call 0845 459 0026 kerastraight.com

THE NAME’S HAIRBOND… With the fragrance of red apple and pineapple, Hairbond Moulder Professional Hair Shaper is a tasty way to get matte volume and big body.

JUICY FRUIT £7.99

HANDS ON Stressed, sore hands? Reamin is hand care created especially for stylists to protects against heat, water, chemicals and scissors!

TRY IT £3.60 (75ML); £12.90 (300ML)

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13/2/14 11:32:13

#CHedit Tea chi ng moodboards on a photog rap hy cou rse at my aca de my

On a we ll-d es erved ho lid ay`!

Wit h Aki n Kon izi On stage with my trusty tooth brush!

In the frame

Creative director of Zullo & Holland, Angelo Vallillo, snaps away SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadmag

On sta ge for Se ba sti an Profe ssion al

Z ullo & Ho llan d look s good afte r a refit

I love th e bu zz ba ck sta ge at LF W

J H a n g in g wit h D ircle er C Wil d cats at I n n

Ann Herman makes sure I’m ship-shape

To discover what else Angelo has been up to, visit creativeheadmag.com

RISING STAR

Why did you want to be a hairdresser?

I’ve always been amazed by hair and its ability to completely transform someone’s look. I also love meeting people from all walks of life. But the best thing is making a client feel amazing.

What have been your highlights so far?

Winning a place on the Supercuts creative team, The Edge, has given me the chance to experience hairdressing by travelling the UK and participating in studio days, shows and editorial shoots.

Where do you see yourself in 10 years?

I love session work so I would like to be in a position where I can spend one day in the salon and the next at a magazine photoshoot or catwalk show to get the best of both worlds.

What would be your dream hairdressing gig?

With The Edge it’s important I stay ahead of trends, so one day I hope to help set them. Working at London Fashion Week would be my dream gig and from there; Paris, Milan and New York!

NAME: BRADLEY BYRNES AGE: 23 SALON: SUPERCUTS HULL

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•26_In The Frame 1

12/2/14 15:09:28

Hairdressing World Cup › 1,000 outstanding participants from 50 nations on the World Cup stage › The most creative styles, cuts and techniques from all over the world at one location › 400 national and international brands and exhibitors from the hair, nail and makeup sectors › Make sure you’re there! www.hair-beauty.messefrankfurt.com info@uk.messefrankfurt.com Tel. +44 (0) 14 83 48 39 83

PRODUCER

HOST

GB DU: 24.01.2014

The international mega-event of the year

57656-001_HB_allg_CreativeHand_220x285 • CD-Rom • ISO 39 • CMYK • tg: 17.01.2014

3 – 5. 5. 2014

Inside story Adee Phelan, Glasgow A former music shop based in Glasgow’s city centre, the latest Adee Phelan venture is led by hairdresser Kevin O’Neill, and it was vital for Kevin to maintain its musical origins throughout the design. CDtopped stools, musician’s portraits and a Fender clef ceiling feature are perfectly in tune with the surroundings. Taking centre stage is the grand piano – an iconic statement for Adee Phelan franchises, snapped up for just £75 online – and the salon’s own jukebox with more than 100 albums for clients to choose from. Quirky retro items were picked up from local vintage and charity shops including the grand wooden reception desk from The British Heart Foundation! We heart it all…

Hot buys

now open

Back to the future All things ’80s are hot right now – we love the Europa barber chair by Pietranera that was first manufactured back in 1984 and is still being made today. It’s available in the UK through wholesaler LSE, which is celebrating its 30th birthday this year. £1,595 +VAT 020 8903 0002 lsehair.com

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•28_Interiors 1

Amanda Marsden, Exeter A stunning Grade II listed Georgian building with high ceilings and plenty of natural light, Amanda Marsden’s second Aveda Lifestyle salon is a relaxed study of natural beauty, featuring polished wood and slate floors to soothe all who enter.

Creative Head

14/2/14 12:34:28

‘I would never go back to the hassle and expense of laundering cotton towels when all I need to do is pick up a beautifully folded Easydry, confident it works better than a scruffy old cotton towel ever could. I use them in my new academy, in the salon, for backstage work and in my Sebastian seminars.’

Angelo Vallillo, Zullo & Holland Eastern Hairdresser of the Year ‘I love Easydry. It ticks all the boxes for salon owners. The pioneering disposable towels are eco-friendly, super hygienic, absorbent and beautiful. I tested everything on the market, and Easydry has gone much further than any other company in seeking out the greenest, most sustainable suppliers. In the end it was the only brand I felt I could trust.’

Anne Veck, Anne Veck Hair

Order now: 0845 300 7764

‘Offering clients a luxurious new Easydry towel every visit shows how much we value them. Comfort, hygiene and sustainability are crucial to the client experience. You simply can’t compromise with second best or outdated systems.’

Michelle Rooney, Hooker & Young North Eastern Hairdresser of the Year

info@easydry.com A

INNOVATION

www.easydry.com

COLLECTION

SHE’S GOT STYLE YVES SAINT LAURENT ONCE SAID ‘FASHIONS FADE, STYLE IS ETERNAL’, AND IT’S THIS ETHOS THAT SUMS UP SEXY HAIR’S STYLE SEXY COLLECTION

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•30-31_Sexy Hair (White) 2

CREATIVE HEAD

12/2/14 15:22:38

STYLE – EVERYONE STRIVES for it but few achieve it.

For most, it remains an enigma. The thing about style is that you only know it when you see it. It can be very subtle or completely over the top, but it’s there.

For Sexy Hair, style is all about versatility and self-expression. The brand’s Style Sexy collection was created to give stylists and consumers the ability to transform hair into a work of art for any mood or occasion; includes six of Sexy Hair’s most popular styling products from its former Short Sexy Hair line, reformulated and repackaged, as well as three new products: Spray Clay

Texturizing Spray, Shaping Crème and Molding Paste.

Each product can be used in its own true form or combined to create unique styling looks, encouraging stylists and consumers alike to go outside their comfort zone and embrace their hair alter-ego.

“With the launch of the new Style Sexy collection, we were able to push the boundaries of ‘real style’ and make our own rules,” says Rafe Hardy, artistic creative director of Sexy Hair. “These products can be used in an infinite number of ways, encouraging our consumers and stylists to use it as a tool of their own expression.”

Get serious style with Sexy Hair. For more details call 0161 406 9360 or email sexyhair@alanhoward.co.uk

CREATIVE HEAD

•30-31_Sexy Hair (White) 3

31

12/2/14 15:23:41

Ruffian

The Blonds

Frankie Morello The Blonds

let there be light A new season means a whole new colour palette to play with! And to get you started, TIGI has launched three new gloss shades as part of its copyrightŠolour line, inspired by the latest catwalk trends

34

•34-35_Tigi 2

Creative Head

12/2/14 15:25:29

Jonathan Simkhai

Right about now, your clients will be thinking about their summer holidays and lightening their hair as the daylight grows longer. Whether it’s a natural, sun-kissed shade or an ash-white hue, nothing says summer better than being a beautiful blonde, which is why TIGI has just released its copyright©olour gloss 10/ series toners.

The three no-ammonia, demi-permanent gloss shades are ideal for toning of pre-lightened hair, just in time to create those all-important clean and crisp summer blondes. The toners are: 10/02, 10/28, 10/08. With increased tone and neutralisation, the copyright©olour gloss 10/ series sits alongside the existing copyright©olour pastel toners, offering colourists more creative choice than ever before.

Created to the specifications of Christel Lundqvist, TIGI technical creative director, these three new shades allow colourists to push their creativity and work more efficiently.

For the fashion-forward, the three shades are perfect for creating the S/S14 catwalk looks; from the Castaway trend, where the palette includes multi-tones of sand, oyster blonde and buttermilk; to the Uptown Girl, which sees softer hues such as jasmine white, barley white, rose silk, elderflower and liquid metallics rise to the fore.

“When I am toning pre-lightened hair I need a product that is gentle, fast and allows me to customise my formula based on the level of toning required – the TIGI copyright©olour gloss 10/ series does all this and more” Christel Lundqvist, TIGI technical creative director

Discover your clients’ inner blonde with the new TIGI copyright©olour gloss 10/ series.

For more details, call 0844 844 0944 or visit tigicopyrightcolour.com

Creative Head

•34-35_Tigi 3

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12/2/14 15:25:56

THE BUZZ F r o m i n the s a l o n t o o n the c a t w a l k a n d e v e r y th i n g i n - bet w ee n – w e ’ v e g o t a l l the l a te s t n e w s f r o m S c h w a r z k o p f P r o fe s s i o n a l

B l o n d Me b y Schwarzkopf P r o fe s s i o n a l promises s tu n n i n g blonde results Do blondes have more fun? Whatever you think one thing is clear: more people than not want to be a blonde.

It’s the most sought-after service in salons, with 60 per cent of services involving blondes.

Despite the demand, blonde is a tricky shade to achieve. People want unique results and the challenge is often uneven bases, poor hair quality and neutralising yellowing tones. Knowing this, Schwarzkopf Professional has relaunched BlondMe, to deliver stunning results.

BlondMe offers premium performance in lightening and toning, 100 per cent clarity as well as protecting the hair before and during the lightening and colouring process.

Its Blonde Lifting, Blonde Coloring and White Blending formulas all contain liquid keratin so hair not only gets great colour coverage, but is also cared for in the process.

Become an icon

To celebrate the relaunch of BlondMe by Schwarzkopf Professional, global BlondMe ambassador, Kim Vo and the Schwarzkopf Professional experts have created the Iconic collection. It features four hot looks: Prime Blonde, created for a client going blonde for the first time; Blonde MakeOver, for all blondes aspiring for perfection; Pastel Blonde, for blondes wanting a pastel twist; and Blondré, for nervous newbies!

O n the g r o u n d

We h i t s a l o n s t o f i n d o ut h o w B l o n d Me i s g o i n g d o w n

“I can now offer amazingly glossy blonde shades, thanks to the liquid keratin that softens cuticles” Le s l e y J e n n i s o n , global colour ambassador

“There are more toning shades and the Premium Lift bleach offers lots more applications and creativity” Tai Walker, UK colour ambassador

36

•36-37_The Buzz 2

Creative Head

14/2/14 15:30:57

BEHIND THE ICONS W H E N H O L LY W O O D A BLONDE REINVE GO TO GLOBAL AMBASSADOR,

STARS NEED NTION THEY BLONDME KIM VO

HOW AND WHY DID YOU BECOME A COLOURIST? I love painting and I see myself as an artist. I have always known I wanted colour in my profession and the idea of looking at ways of using colour to make people more beautiful fascinates me.

WHAT DO HOLLYWOOD STARS LOVE SO MUCH ABOUT YOUR BLONDE? The secret of my blonde is the passion and the personality behind it. It is my aim to discover the inner blonde in each of my clients. They are my billboard and I have to ensure a stunning blonde with every service I offer. Therefore, I depend 100 per cent on the products I use. BlondMe gives me lot of options for endless creativity.

HOW DID YOU BECOME A CELEBRITY STYLIST AND WHO WAS YOUR FIRST CLIENT? Pamela Anderson was my first client. I started doing Pamela’s hair and then other celebrities became regular customers. Although I’m a celebrity stylist, I still stand behind the chair, working seven days a week – the secret is hard work.

AS A COLOURIST, WHAT IS THE MOST IMPORTANT THING YOU CAN DO TO ENSURE THE LOYALTY OF YOUR BLONDE CLIENTS? The top priority is to provide your clients with the best service. The four words “who does your hair?” are the best promotion a hairdresser can get. I have done shows and been in magazines, but nothing is as strong as a word-of-mouth recommendation.

WHAT IS THE HOTTEST BLONDE TREND RIGHT NOW? At the moment a big trend is adding a special nuance to your blonde. This makes the BlondMe toners such a great product because they offer a wide choice of options for new hair colours.

Discover how to get the perfect blonde with BlondMe by Schwarzkopf Professional. Call 01296 314000, visit schwarzkopf-professional.com or search ‘Schwarzkopf Professional United Kingdom’ on Facebook CREATIVE HEAD

•36-37_The Buzz 3

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12/2/14 15:29:26

Book by 1 May to get 20 per cent off the Men’s course. Call 020 7836 0606 and quote ‘Creative HEAD’

Wonder boys

Want to make men matter to your business? Learn from the grooming gods backstage at menswear shows and the award-winning talents of Toni&Guy Toni&Guy continues its unwavering support of key British fashion talent as 2014 sees it celebrating 10 years at London Fashion Week as official sponsor, and label.m as the official haircare product. In the UK capital, it conjures the hair looks for more shows across the schedule than any other hairdressing company, and that takes a seriously talented team. The versatility and creativity backstage are testament to the skills and imagination the Toni&Guy Session Team, which can now be found working backstage at menswear shows, too. And with the innovative education available from Toni&Guy, you can share their insight and experience.

From the high-fashion focus of Creative Cut and Colour to the Session and Editorial programme and its innovative Men’s styling course, the team takes the unique experience it gains backstage to creating innovative, inspiring hairdressing techniques that translate to hairdressers in salons and their clients, who crave the latest trends from their style guru behind the chair.

As the appetite for men’s fashion grows season to season, it’s absolutely essential that your salon and your staff are able to cater for the guy in your chair who wants first class grooming. The Toni&Guy Session Team could be found quiffing and slicking at A/W14 shows such as Baartmans

and Siegel, Matthew Miller, Orlebar Brown and Roxanne Farahmand, aligning sharp styling with the fabrics and cuts on the catwalk.

Headed by award-winning men’s hairdresser Kevin Luchmun, who specialises in styling the modern man, the new Men’s course is designed to strengthen your technique in male hairdressing while sharing backstage insights. Fresh for 2014 is the introduction of cutting-edge clipper techniques such as skin fades; examining growing trends in men’s hairdressing and barbering; studying the current influences on trends from popular culture and high fashion, and of course, how to translate these influences into wearable techniques that your male client will want.

If you want to boost your male business, this innovative programme is essential. Across the course you’ll cover all focus points within men’s hairdressing, from the history of men’s fashion to cutting-edge techniques in male grooming and barbering.

Balancing both presentation and workshop styles, the Men’s course is simply perfect for any hairdresser looking to finesse their skills in fashion-led men’s styling and to grow their reputation as a style-savvy groomer within the salon and their local community.

For more information call the Toni&Guy London Academy on 020 7836 0606 or visit toniandguy.com

38

•38-39_T&G 2

14/2/14 12:35:30

39

•38-39_T&G 3

12/2/14 15:48:38

Hair Kevin Luchmun and Jody Taylor, Toni&Guy

Scene fashion fabulous

It was a gathering of style superpowers as Coterie Club members shared a true insight into the world of fashion. First, session stylist Ali Pirzadeh, make-up artist Sharon Dowsett and agent Cassandra Maxwell of CLM discussed the logistics of preparing a runway show for top designer, Ashish, moderated by former Vogue health and beauty director Anna-Marie Solowij, co-founder of cult beauty retailer, BeautyMART. Members heard about team dynamics, impossibly tight schedules and the sheer amount of time and effort that precedes a show. In a fascinating finale debate, Willie Walters, course director of the Central Saint Martins’ BA Fashion programme, and L’Oréal Professionnel’s Catherine McMahon, joined Anna-Marie to deliberate over the concept of seasonal trends as we know them, and the impact the internet has on consumer demand. Attendees were also treated to a goodie bag from L’Oréal Professionnel, giving them the chance to try the new Wild Stylers range from Tecni.

ART and peruse the latest issue of Runway, hot off the press!

40

•40-45_Scene 2

Sharon Dowsett

Thoroughly

Anna-Marie Solowij and Willie Walters

THe hottest events every month – get yourself scene!

Creative Head

13/2/14 11:35:08

Catherine McMahon

Diaries out!

Cassandra Maxwell and Ali Pirzadeh

The next Coterie meeting is 31 March, where top runway photographer Alex Barron-Hough and TIGI’s Nick Irwin will share in pictures an uncut account of working the New York Fashion Week shows.

Members, call 01434 610933 or email laura@the-coterie.net to confirm your attendance

Creative Head

•40-45_Scene 3

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13/2/14 11:35:50

Lisa Shepherd

Sky Ferreira

Reach for

42

•40-45_Scene 4

Jodie Harsh

With 3,000 hairdressers from 26 countries descending on London for the second European Symposium, Redken pulled out all the stops to ensure a high-energy start to the three-day event. MTV presenter Laura Whitmore hosted on stage (while Leo Bancroft was a roving reporter behind the scenes), with stunning hair shows keeping everyone open-mouthed. First up was the essensuals artistic team with a presentation that was heavily influenced by their editorial and catwalk work with an avant-garde edge. Lisa Shepherd and her artistic team got all patriotic, with models flanked by a dance troop dressed as the Queen’s Guard. Lisa had also been on hand to turn Redken’s new styling muse, Sky Ferreira, into a brunette, and she hit the stage to perform tracks from her debut album, with styling by George Northwood. Andrew Barton and his team created a true showstopping climax, fusing ballet, wonderful wig work, 50 flash mob dancers dancing to Jodie Harsh and boxed models covered in bright fluorescent paint. Wow!

Laura Whitmore

the sky

Creative Head

13/2/14 11:36:14

From left to right: Jonathan De Francesco, Katya Davies, Zoë Irwin, Anna Chapman and Takuya Morimoto

The next

Chapter

win it! The 2014 It List is open for entry. Find all you need to enter at creativeheadmag.com/theitlist

Creative Head

•40-45_Scene 5

Back in September they were named on Creative HEAD’s It List, and as part of their prize – courtesy of It List sponsor ghd – Anna Chapman (The Fashionista), Katya Davies (The Entrepreneur), Jonathan De Francesco (The Visionary) and Takuya Morimoto (The It Guy) gathered at the ghd Studio on London’s Dean Street for a day’s mentoring from Zoë Irwin, the beauty editor’s go-to girl and the brand’s creative director, no less.

A bespoke agenda saw the gang soak up fresh inspiration and education from Zoë and a team of ghd educators. “I’ve got new books, and they’ve taken me in a new direction, so these guys are literally the first to see the new me,” revealed Zoë.

A photoshoot workshop got the winners ‘all hands on hair’ – they tried out the ghd eclipse and received expert coaching in new and trusted editorial styling techniques. Private oneto-one sessions gave our ambitious young stars a priceless opportunity to discuss with Zoë their work, challenges and aspirations. Minds were buzzing as everyone went away feeling exceptionally motivated, including Zoë herself: “They are all highly creative professionals, and they’ve made me think: ‘God, I’m going to get the wigs out and shoot them’… something I haven’t done in years!”

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13/2/14 11:36:59

Baby, it’s

cold outside

Fire and Ice, the theme for this year’s Matrix National Conference, couldn’t have been more appropriate as Iceland’s snowy landscape (-15ºC in the wind when stuck on a jaunt to the glaciers) played contrast to the heat of the audience attending, thrilled by a sneak-peek at product innovation and the exciting relaunch of Biolage. Hugo Boisvert, general manager of Matrix UK and Ireland, opened the conference at Harpa, Reykjavik’s stunning concert venue, which impressed with its window-lit neon light displays and incredible views of the city. Day two was down to business, with news on colour launches, education and the concept of Salon Emotion, a seven-step journey aimed at re-enchanting the client when in salon. Not only that, Kenneth Campbell, managing director of L’Oréal Professional Products Division, engaged the audience with a talk on the state of the hair industry. Sunday was the fun day, as a convoy of trucks snaked its way across the island to show attendees spectacular sights of the gushing geysirs, magnificent waterfalls and icy glaciers, finishing up with a warming dip in the geo-thermal pools at Iceland’s iconic Blue Lagoon. This was also the venue for the closing gala dinner; thanks to a VIP blow-dry team of Paul Ferguson, Marcus King and Christian Wiles, we arrived looking sleek for the evening festivities, which included the annual awards for the assembled artists, educators and distributors, with winners including Ray & Co, Salon Supplies and Alan Howard. The chills were multiplying as the 200-strong audience then hit the dance floor to celebrate the climax of a truly memorable trip.

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Creative Head

14/2/14 12:36:44

Kenneth Campbell

Hugo Boisvert Creative Head

•40-45_Scene 7

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13/2/14 11:38:55

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Creative Head

12/2/14 15:50:40

Red hot Give your colour business a boost and see red in a new light with COLORINSIDER High Intensity Reds by Matrix Red is big news this season. Huge, in fact – from celebrities showcasing ruby curls to catwalk models proudly showing off fiery hues.

COLORINSIDER High Intensity Reds are the latest no-ammonia permanent colours by Matrix. The new shades provide on-trend results, extending the spectrum to give pure, cool reds that are more intense and longer lasting than ever before.

As with the existing COLORINSIDER range, which are powered by the oil injection system ODS2, these new shades are redefining how we see reds thanks to a new innovation – PR6 Technology. Following eight years of research, the patented, larger PR6 pigment is shot into the hair strands’ core via Color Injection ODS2. These pigments firmly anchor inside the hair strand for long-wearing resistance, giving pure intense results that stay truer to tone.

Clients will leave your salon radiating with confidence as a redhead, assured that thanks to the noammonia oil-enriched formula, they get vibrant colour results and hair that looks in great condition.

Don’t miss it! Learn more about COLORINSIDER High Intensity Reds, as well as other Matrix products, at Matrix Education events. To find out more about events happening near you, call 020 8762 4561

5 minutes with…

directors of Ethos Hairdressing in Manchester, multi-award winners Adam Bryant and Sharon Peake, discuss the latest colour trends and tips What are the benefits of being Matrix artistic directors?

Adam Bryant: Hairdressing is constantly moving forwards and as new artistic directors for Matrix we have to make sure we’re at the forefront of upcoming trends and are able to bring new services, products and inspiration to our team and clients. We always try to update our services and shade offerings in the salon to keep our team inspired and our clients coming back!

Sharon Peake: We joined Matrix because of its education, passion and enthusiasm. We made a business decision based on career advancement and opportunities for us and our team.

We have a busy year ahead as artistic directors, with exciting international work and upcoming shoots.

What are your tips when it comes to creating great colour results and getting clients to come back into the salon?

AB: Colour consultations are what make our colour results successful; we take extra care with colour swatches, explaining what’s achievable. We show clients collections and the techniques on training heads so they can see how it looks on real hair.

SP: We like our clients to be thinking of what they may be doing in the future, so we talk to them about where their colour could progress. We are also actively promoting colour techniques that can only be achieved in a salon.

What do clients want when it comes to colour?

SP: Clients want vibrant colours that lasts and we are getting more and more of them asking for products that are free from ammonia. COLORINSIDER from Matrix really delivers and is the best ammonia-free product we’ve ever used.

AB: Clients are also becoming more demanding, which is why it’s great that Matrix has such a vast portfolio of products, from its ammonia-free offering to SOCOLOR.beauty, Color Sync and Colorgraphics2 – we need to make sure we have a product for everyone that walks through our doors.

What do you love about the new COLORINSIDER High Intensity Reds by Matrix?

AB: Matrix COLORINSIDER High Intensity Reds keep true to their tone as they help condition the hair and have no ammonia. The shine and vibrancy of these shades is amazing.

For more information about Matrix or to find your local distributor, call 0800 387608 or visit matrixhaircare.co.uk

Creative Head

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12/2/14 15:51:11

ONLINE

Make your mark Up-and-coming stylists can’t get enough of ghd Showcase – it’s the online sharing platform that’s putting the hair industry’s rising stars firmly in the spotlight

ARE YOU AN AMBITIOUS young stylist looking to get ahead in the hair industry? Maybe you want to show off your portfolio or simply meet like-minded individuals who will push you and inspire you on your career journey? If so, ghd Showcase is for you. This online sharing platform is a free tool for you to show your work in a professional manner and get it seen by hundreds of professionals.

We met up with two of the industry’s most promising stylists to discover what they use ghd Showcase for and what they love most about the platform...

Viktoria Toth

Salon: HOB Salons, Ruislip Age: 26

What do you love about ghd Showcase?

It’s an amazing platform to share my work with fellow hairdressers. As soon as I finish a photoshoot, I can’t wait to get the final images so I can upload them to my ghd Showcase profile and wait for the feedback from industry experts.

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When creating a moodboard, I always log on to ghd Showcase and browse the images for inspiration.

What do you love about being a hairstylist?

Where do you get your inspiration from for your collections?

I love hair. This is probably the only fact of my life that has never changed. There is no time to get bored. There are so many fields you can go into, from editorial – working alongside musicians or backstage on fashion shows – to stage work, education, and salon work. It’s so manic and hectic – just the way I like it!

There is always a concept behind an editorial photoshoot, so I create a moodboard for the hair to show the team.

You can view Viktoria’s profile at ghdhair.com/profile/viktoriatoth

CREATIVE HEAD

12/2/14 15:55:56

Jamie Benny Salon: Rush, Baker Street Age: 24

What do you love about ghd Showcase?

I love being able to promote my work with ghd and use the site to get inspiration for upcoming shoots.

What is your favourite image and why?

My favourite upload so far is from my most recent collection (pictured right). I placed it at the top of my profile page because I love it so much. It shows how simplicity can be beautiful by using dual texture to compliment different areas, bringing out the grunge element.

Why is ghd Showcase your go-to place to upload your work?

It’s a great tool to use because I know all the images I upload can be seen by a network of industry experts.

Why do you love hairdressing?

Creating hairstyles has always been my passion. I love the challenge of creating something unique, as well as combining opposing elements to make something beautiful.

You can view Jamie’s profile at ghdhair.com/profile/jamiebenny

Want to showcase your work to the world? Here’s how

1

Sign up to ghd Showcase Visit ghdhair.com/register/ social to register your details. It only takes a minute, we promise!

2

You’ve got mail Check your inbox for a verification email.

You’re now ready to create your ghd Showcase profile.

3

Build and grow Fill your profile with images and videos that showcase your best work, and watch your profile grow.

For more details about ghd Showcase, visit ghdhair.com/hairstyles or call 0845 330 1133

Creative Head

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THINNING HAIR

Inner strength Botanical power combines with science to offer clients with thinning hair a lifeline – help them boost their confidence with new Cliniscalp from JOICO Wispy lengths… thinning patches… both men and women are affected by thinning hair. Stress, age, weather, medication and hormonal changes are just some of the factors that can cause many of your clients to experience thinning and shedding hair. It can knock their confidence, make them feel self-conscious, yet they may also be too sensitive to bring the subject up. So it’s time for you to step up and take control! As a trusted hair expert, you can help them regain healthy hair and confidence, while boosting your salon’s business and reputation – all thanks to an innovative new haircare range from JOICO. Cliniscalp is the solution you’ve been waiting for. Fusing powerful botanical ingredients with advanced science, JOICO has created a professional and clinically proven tool that ensures the ideal scalp environment to make the most of hair’s natural growth potential.

A three-step daily regime, Cliniscalp has the perfect match for hair that’s chemically treated or natural, in the early stages of thinning or at an advanced level. This is modern technology delivering maximum results – and your clients will love you for it!

Cliniscalp fights the causes and effects of thinning hair by cleansing the scalp of sebum and DHT, neutralising environmental pollutants that can weaken or even damage the scalp and hair follicles and providing them with essential nutrients. It also increases the micro-circulation of the scalp to prep it for targeted treatment, while strengthening and maintaining existing hair.

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Creative Head

14/2/14 12:38:38

botanical boost Irina Kuzina, JOICO business developer, shares her top tips to make the most of new Cliniscalp in your salon

THREE STEPS TO HEALTHY HAIR GROWTH Step One – Cleanse Purifying Scalp Cleanse for natural or chemically treated hair, alongside Anti-Dandruff Cleanse for an itchy and flaky scalp, help wash away clogging residue and prepare the scalp for treatments.

Step Two – Nourish Balancing Scalp Nourish for natural or chemically treated hair balance, nurture and protect the scalp and hair while helping to detangle and create the ideal environment for healthy hair growth.

Step Three – Treat There are two innovative treatments for you to offer – one for the early stage of thinning hair (Stimulating Scalp Treat) and one for the more advanced signs (Advanced Thinning Rescue). Both have clinically proven results to improve hair growth for natural and chemically treated hair, treatments speed up scalp respiration, nourish follicles and remove build-up.

How do I approach the sensitive subject of thinning hair with my client?

Ask your customer: “How has your hair been? Are you experiencing any changes?” This lets you see where you want to take the conversation.

Customers are often aware of a change in their hair so it’s to be expected they will ask you if you have a solution.

What key benefits should I focus on?

That it’s a botanical range, and helps create long-term healthy hair regrowth with no harsh chemicals. Cliniscalp is simple to use and, importantly, competitively priced.

How can I ensure Cliniscalp makes a real impact on my retail business?

The team training is essential. You need to take control and ensure all clients concerned with hair thinning are speaking to you and buying from you. There is a trust between a customer and their stylist, so build on that with your knowledge and advice.

How do I get my team on board, too?

The product really works and there is a long-term need – that’s what stylists really appreciate: prescribing something that their clients will be happy with. You can also keep track of the clients who bought the product, take pictures and ask for feedback so you have this for your team’s internal success stories database. Also consider daily motivational tips and increased commission for your stylists.

TRY IT!

Cliniscalp promises change, but clients might be apprehensive, so tell them about the three step trial and travel kits! With four to choose from, you can recommend the perfect partner for your client and let them see how Cliniscalp can boost their hair and give them their confidence back. Prove your professional expertise, and you’ll win a cadre of converts who’ll spread the word.

Offer clients a solution to thinning hair with Cliniscalp from JOICO. Call 0845 071 2326 or visit cliniscalp-joico.com

Creative Head

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Business masterminds Creative champions Supreme teams MW_dps_promo_jan2dps.indd 2

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It’s all about you, the best of British hair talent Creative HEAD’s Most Wanted is back, and open for entries

Closing date Monday 12 May 2014 Entry forms creativeheadmag.com/mostwanted Ask a question 01434 610940 follow @creativeheadmag #MW14

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12/2/14 16:10:59

TEAM awards

Individual awards

Best Salon Team

Creative Talent

Award for Innovation

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Best Local Salon

Colour Expert

Session Stylist

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Best Salon Experience

Business Thinker

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Best New Salon

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12/2/14 16:37:03

EARNED ONE? WIN ONE. THE ULTIMATE ACCOLADE Creative HEAD’s Most Wanted is back, and open for entries

Closing date Monday 12 May 2014 Entry forms creativeheadmag.com/mostwanted Ask a question 01434 610940 follow @creativeheadmag #MW14

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12/2/14 16:11:36

STARS ARE MADE FROM t i

Presented by

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12/2/14 16:14:37

Creative HEAD’s It List, for hairdressers aged 30 and under. WILL YOU BE NAMED NEXT? The Rising Star To be nominated by the salon owner or manager

For a salon junior who is enthusiastic, hard-working and fast improving – a true star in the making!

The Fashionista For a young stylist with self-forged fashion credentials

The Entrepreneur For a young, independent salon owner who has created an impressive and successful salon business

The Visionary For a young stylist or technician with a fearless creative approach

The It Girl For the next big thing in British hairdressing.

The It Guy For the next big thing in British hairdressing.

Closing date Monday 19 May 2014 Head online for all you need to enter creativeheadmag.com/theitlist Ask a question 01434 610940 Follow @creativeheadmag #IT14

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12/2/14 16:15:03

T NAMES, EACH MONTH ES W NE E TH TO DS EN TR L, FROM THE LATEST H L’ORÉAL PROFESSIONNE IT W N IO AT CI SO AS IN , AD CREATIVE HE UCT INNOVATIONS OD PR S, EA ID ST HE ES FR E E WILL BRING YOU TH TLY MAKING WAVES IN TH EN RR CU TY VI TI EA CR NG AND STUNNI LOOK AT THE EXCITING E W , TH ON M IS TH .

RY ST HAIRDRESSING INDU AL PROFESSIONNEL, THE RÉ L’O BY RT I.A CN TE OF RELAUNCH EAR SHOWS AND THE SW EN M OF T OU HT IG RA TRENDS COMING ST S AHEAD STYLES THAT ARE STREET

The global Tecni.ARTists, back row from left to right: Bruno Estatoff, France; Matteo Pasinato, Italy, Bertram Kainzner, Austria; and Robert Preston, Sweden. Front row from left to right: Achim Rothenbuhler, Germany; Drew Schaefering, US; Anna Pacitto, Canada; Mariano Mora, Mexico; and Tina Farey, UK.

Anthony Turner

GLOBAL PHENOMENON ART AND TECHNOLOGY COME TOGETHER FOR THE RELAUNCH OF THE TECNI.ART RANGE

WHEN RETHINKING Tecni.ART, L’Oréal Professionnel didn’t want to simply create a new range; it had to offer more, bringing what stylists love about L’Oréal Professionnel styling to life, led by a team of international Tecni.ARTists.

L’Oréal Professionnel asked 100 hairdressers from around the world what they wanted from a styling range, resulting in 23 Tecni.ART styling products, including five new Wild Stylers. Mix, experiment and push the boundaries of your creativity with Tecni.ART. If you need inspiration, Tina Farey, a UK and international Tecni.ARTist and Rush editorial director, along with

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the other eight additional international Tecni.ARTists, worked with UK and Ireland L’Oreal Professionnel styling ambassador Anthony Turner, to create nine stunning looks. Their vision of future trends was unveiled at the relaunch of the Tecni.ART range in Barcelona in December, in front of 150 national Tecni.ARTists from 30 countries.

“It was great to see Tecni.ART get a makeover. It was also really interesting to meet Tecni.ARTists from other countries and to see the diversity out there and the different techniques they use,” says Tina Farey.

CREATIVE HEAD

13/2/14 11:40:42

MEET THE TEAM

BACK IN THE UK, TINA FAREY TRAINED THE UK AND IRELAND TECNI.ARTISTS ON THE LATEST LOOKS THAT CAN BE ACHIEVED USING THE TECNI.ART RANGE. MEET THE TECNI. ARTISTS WHO WILL BE BRINGING THE LATEST LOOKS STRAIGHT TO YOUR SALON SEE IT For more key styles and looks, check out youtube.com/LOrealProfUK

Kat hry n Da rtne ll, Ha rington s, Southa mpton

An na Ch ap ma n, Tre vor Sorbie, Lo nd on

Ollie Bl acka by, Head ma ste rs, Lo nd on

Kim Rance, Brook & Brooks, Londo n

Jas on Ha ll, Jas on Ha ll Ha ir, Gla sgow

Judith McKay, Andrew Mulvenna, Belfast

Lisa Rhead, Barbara Daley, Live rpoo l

Richa rd Phillipart, The Boutique, Ellesm ore Port/C hester

Paul Hession, Hession Hair, Dublin

TURN OVER TO MEET TINA FAREY AND DISCOVER HOW TO RECREATE HER TECNI.ART GLOBAL LOOK...

CREATIVE HEAD

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BRINGING IT ALL BACK HOME TINA FAREY GUIDES THE L’ORÉAL PROFESSIONNEL UK AND IRELAND TECNI.ARTISTS IN RECREATING THE LOOKS CLIENTS WILL LOVE TINA TELLS ALL

TINA FAREY, RUSH EDITORIAL DIRECTOR AND GLOBAL TECNI.ARTIST, TALKS TO CREATIVE HEAD ABOUT ALL THINGS TECNI.ART, THE BIG REVEAL IN BARCELONA LAST YEAR AND HOW SHE GOES ABOUT RECREATING THE INTERNATIONAL LOOKS FOR THE UK MARKET

Creative HEAD: How did you get into hairdressing?

Tina Farey: I started before I left school helping out my uncle in his salon. After that I was a Saturday girl before I began an apprenticeship in a salon in south London. After qualifying, I joined Rush in 1995, becoming part of the Rush Artistic Team in 1999.

privilege. It’s very exciting to work with the Tecni.ART team.

CH: What do you think of the relaunched range?

TF: I was already a fan of Tecni.

ART but the new range is very current and catwalk-inspired, aimed at the modern woman.

CH: Do you have a favourite CH: How would you define your

Tecni.ART product?

hairdressing style?

TF: Being bespoke and working with each models’ individuality.

I love dark and edgy as long as it’s sexy and tasteful. My passion is editorial hair and I feel this defines my style the most.

TF: That’s difficult to say! I’m a big fan of the brand’s Pli as you can use it in dry hair and brush it back for a wet-look feel. I also love its Next Day Hair from Wild Stylers as you can use a lot of it and create texture without making the hair sticky.

CH: How does it feel to work on the global Tecni.ART team?

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CH: Do you have any advice for

TF: To represent the UK and

up-and-coming stylists?

Ireland and be part of the relaunch of Tecni.ART is a

TF: Keep learning, stay humble and love what you do!

CREATIVE HEAD

13/2/14 11:42:35

THE FISHBONE BRAID

TINA FAREY REVEALS HOW TO RECREATE THE FISHBONE BRAID

Step one: Apply Tecni.ART Volume Lift and blow-dry, then use Tecni.ART Crepage De Chignon from Wild Stylers for added grip.

Step two: Taking vertical sections, twist hair to create a dishevelled texture.

Step three: Work hair to the left and behind the ear. Make a ponytail and secure with an elastic band.

Step four: Sub-divide the pony into two. Criss-cross from the outside in and secure with an elastic band.

Step five: Lightly pull on the tail to create your desired end result be it subtle or extreme.

CREATIVE HEAD

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13/2/14 11:42:55

ABOUT A BOY

SEPARATING THE BOYS FROM THE MEN, L’ORÉAL PROFESSIONNEL WENT BACKSTAGE AT LONDON COLLECTIONS: MEN A/W14 TO CREATE THE LOOKS THAT ALL MEN WILL WANT

The fourth season of London Collection: Men was bigger, better and bolder than ever before, with the hair creating a talking point almost as much as the clothes. We look at the three key hair shows by L’Oréal Professionnel that are creating a stir in the hair industry for their forwardness, verve and sheer playfulness.

THE SHOW: JW ANDERSON THE LEAD STYLIST Anthony Turner for L’Oréal Professionnel.

THE HAIR ’90s curtains made a comeback and Anthony Turner

gave this look a modern, public schoolboy twist!

RECREATE Apply L’Oréal Professionnel Tecni.ART Pli over hair and

style in a centre-parting. Apply a spritz of hairspray and blow-dry, twisting backwards to create a slightly slept-in look.

PRODUCT ESSENTIALS L’Oréal Professionnel Tecni.ART Pli, L’Oréal Professionnel Infinium Lumiere Extreme Hold.

“It was my first time working with Anthony Turner and it was great working with someone who had an exact vision of what they wanted. He was very hands-on and showed you how he wanted something to be done. LC: M is a lot less frantic than women’s fashion week and the models are more relaxed!”

TOM BERRY OF SAKS, PART OF THE BACKSTAGE TEAM

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“I’ve learnt so much on LC: M but the key is teamwork. There is so little time, so many models to get ready, so the key is less talk and more action!”

OLLIE BLACKABY, HEADMASTERS

THE SHOW: CHRISTOPHER RAEBURN THE LEAD STYLIST Ollie Blackaby and the Headmasters team for L’Oréal Professionnel.

THE HAIR The hair brief was for a sophisticated military look with a matte finish.

RECREATE Prep the hair with Tecni.ART Pli. Once the hair is dry, work L’Oréal Professionnel Homme Clay mixed with Homme Wax through the hair for a softer finish. Brush down the sides with a comb, refreshing the haircut for a more precise finish. Finish by working the clay and wax roughly through the top to give texture and using the point of the comb to guide the hair into place.

THE SHOW: JOHN SMEDLEY THE LEAD STYLIST Luke Pluckrose and the Saks team for L’Oréal Professionnel.

THE HAIR The brief was for a clean ’30s men’s look with a strong low side-parting and the hair slicked back.

RECREATE Prep the hair with Tecni.ART Pli to create hold and texture, then spray the roots with Tecni.ART Fix Design, before combing the ends in place using L’Oréal Professionnel Homme Strong Gel.

“Men’s fashion week tends to be a little less busy than women’s fashion week, although you usually have less prep time as they don’t tend to do loads of make-up.

I enjoy the few minutes leading up to the show as you see it all coming together!”

LUKE PLUCKROSE, SAKS

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14/2/14 12:40:44

POP TO IT

THE TREND FOR TEMPORARY COLOUR IS HERE TO STAY. WE THINK NO ONE IS DOING IT BETTER THAN L’ORÉAL PROFESSIONNEL, WHICH SHOWCASED ITS HAIRCHALKS AT TWO EVENTS RECENTLY – FASHION FRINGE AND A POP-UP BLOGGERS EVENT AT DANIEL GALVIN

ON THE FRINGE FOR THE 10-year anniversary of Fashion Fringe, the L’Oréal Professionnel hair team created instant, fashion-led looks for partygoers – who were lining up to try HAIRchalks. A number of celebrities were in attendance with well-known designers and musicians dropping by the HAIRchalks pop-up bar to try it out.

The L’Oréal Professionnel colour team included: Catherine Hones, Anneliese Hesse, Adam Kemmy, Siobhan Murtagh and Karrie Fitzmaurice.

“Guests were surprised and excited by HAIRchalks and the possibility of something so effective yet non-commital,” says Catherine Hones.

L’Oréal Professionnel invited Trevor Sorbie’s Johanna Cree Brown and Jonny Engstrom from Guy Kremer to create the individual hair looks for Fashion Fringe’s winning designers.

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CREATIVE HEAD

13/2/14 11:44:19

Blog on To prove just how easy and versatile HAIRchalks are, L’Oréal Professionnel created a pop-up event for bloggers at the Daniel Galvin salon. Bloggers are able to spot a new trend at 20 paces, which is why 17 of them tried out L’Oréal Professionnel HAIRchalks in a colourful, upbeat environment.

James Galvin and his colour team – Tullulah, Stevie, Bobby, Emma, Stephanie and Frankie – were on hand to give guests, which included bloggers from London Lipgloss, Lily Melrose and A Little Obsessed, the opportunity to experience the product and talk to the stylists about its benefits.

“I wanted to show the bold way of applying HAIRchalk, so I took inspiration from the stripes at the Ashish S/S14 show. It was a ‘more is more’ look” tullulah toone, stylist at Daniel Galvin

To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk

Creative Head

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, RR

ix, 7R , VV M ix M P , Topchic 5BV

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R

, 5R MAX

6 X, MA R , 6R

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07/02/2014 10:34

create your look

The Color Zoom Challenge ‘14 is open for entries!

Grab this opportunity and take part in one of the largest and most high profile competitions to work with GOLDWELL on designing the next international Color Zoom Collection.

Create your Reallusion look for a chance to compete at the Color Zoom Global Finale in Berlin this October.

Enter now: www.colorzoom.com/briefingkit

Join GOLDWELL in Berlin, speak to your Sales Consultant or call 01323 432100.

goldwelluk #ColorZoom

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07/02/2014 10:34

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Creative Head

12/2/14 16:35:23

How to… grow your salon business Increase your retail revenue, gain a loyal client base and attract new clients with Goldwell’s Kerasilk Keratin Treatment GOLDWELL’S FIRST-EVER keratin treatment is your friend with benefits – it promises to bring lots to your salon and be loved by every client. No matter what type of hair your client has – frizzy, wiry or completely unmanageable – Goldwell’s Kerasilk Keratin Treatment will be there for them. This is thanks to KeraShape Technology, with smoothing glyoxylic acid and ingredients such as keratin and silk proteins that penetrate into the hair to create new keratin bonds and stabilise the hair for up to five months.

So, your client can enjoy hair like silk for up to five months, while you gain a new and loyal client base. But the benefits don’t stop there: Goldwell’s Kerasilk Keratin Treatment is a tailor-made service as it’s completely customisable for every client. The treatment also doesn’t break keratin bonds in the hair but instead adds extra ones to make the hair stronger.

The benefits for the salon include a Marketing Tool Kit from Goldwell, including a press release, images and posts designed for Facebook, templates for website promotions, local press advert template, and in-salon and website videos, to help you create a buzz around the new service with you hardly having to lift a finger.

Finally, you can increase your retail revenue and gain clients for life with the Goldwell Keratin Kerasilk two home care ranges: Rich Keratin Care and Ultra Rich Keratin Care.

These formulas contain silk and keratin proteins to keep hair smooth and silky soft.

Grow your salon business with Kerasilk Keratin Treatment from Goldwell.

Contact your Goldwell sales consultant, call 01323 432100 or visit goldwell.com CREATIVE HEAD

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Easy-to-use Product Finder

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Salon Finder with over 12,000 salons

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NEW! The brand new consumer hair website from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen.

layeredonline.com

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The

salon directory Enhance your listing now, so your salon can be found by thousands of consumers

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Visit layeredonline.com/ mysalon and create your account

Update your listing with details of the services you offer, the brands you stock, your opening hours – and more!

Your salon can now be linked to fresh, exciting editorial on the Layered website

It’s easy to do and IT’S COMPLETELY FREE!

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13/2/14 11:24:32

PROFILE

The eye has to travel

Minneapolis to London to Amsterdam to Katmandu – that’s just 72 hours in the life of Antoinette Beenders, Aveda’s global creative director. As she unveils its new S/S14 collection, Culture Clash, we get caught up in her whirlwind

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CREATIVE HEAD

12/2/14 16:40:11

“What I found interesting is that we are all nomads nowadays – people from different backgrounds travelling all around the world. I’m a global citizen.

That’s where Culture Clash comes from.

And wherever you are, you’re influenced by what you see, who you meet. Who are we really? Look at the blue bob in the collection – that has a Japanese feel but could also be Icelandic. The model with the red bobbles is part hippy and part Geisha. I was very influenced by Asia – it’s all very tribal. As a creative, you then mix it all together and see what you get!”

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“When you work with a designer, it’s a different experience to being in the salon. Behind that chair you’re the be-all and end-all. You’re more than just a service provider. But when you work with a designer – it’s their baby. I remember being backstage in the ’80s when a producer yelled: “It’s not a hair show, it’s a fashion show!” They don’t need someone else marching in and taking over, though they might ask for ideas. It’s about building up trust.”

“I’ve been very lucky. When I started getting nominated for awards in the ’90s, I was suddenly on the radar, and really revolutionary moments followed. The first time I met Horst Rechelbacher, Aveda’s founder, he said I was like the sister he never had. It was a very spiritual connection. And of course, Trevor Sorbie was a revolutionary moment for me – I came to London for him, no-one else!”

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Creative Head

12/2/14 16:42:18

“I love the variety of my job. I get bored easily. One day I might be shooting, the next day I’ll be overseeing a store design, and then the next I’m flying off to Nepal. I was sent to a university programme by Estée Lauder [Aveda’s parent company] and I was surrounded by Harvard graduates, and what I came to realise is that I have common sense, and that gets you further! I’ve won 24 awards, that’s my education – and experience is harder currency than a degree.”

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Hair Antoinette Beenders, Aveda global creative director; with Allen Ruiz, Ian Michael Black, Ricardo Dinis, Tippi Shorter, Jo McKay, Rie Hirabayashi. Styling Damian Foxe. Make-UP Janell Geason, Nick Marshall. Photography Jenny Hands.

“I’m so excited – this is the Chinese Year of the Horse, and I’m a horse!

I’ve shot the A/W14 collection and Christmas campaign already, and for the rest of the year I have a shoot in Bali, the Fellowship President’s Night, a new Invati campaign shoot in India, a trip to Australia, the fashion week shows, October is MasterJam in London… it really doesn’t stop, I love it!”

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make a change

So many new looks to create, so little time… from the perky ponytail to the on-trend fringe, American Dream’s five new retail products give clients the chance to change their hair as often as their outfits!

Look one: Hair Addition This look is not only incredibly versatile, it’s easy to use.

Available in human hair for the session stylists, it also comes in Thermofibre, which is more affordable for consumers and an add-on for salons to sell to their customers. The Hair Addition is a bundle of hair with an easy attachment to create up-dos, braids, buns, twist-its and ponytails to name but a few.

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Creative Head

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Look two: The Loop Duo American Dream’s The Loop Duo takes just a minute to apply, giving clients instant volume and length. Hanging from a wire, the 18-inch long headpiece lays flat to the head and is reversible, with a different colour on each side for two looks in one!

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Hair Richard Phillipart. Photography Matthew Stansfield.

Look four: the Ponytail Nothing updates a look quite like a perky pony and American Dream’s ponytails can be simply clipped in with a crocodile clip or they can be used with the inner attachments or as a halfwig hairpiece. The ponytails are available as human or synthetic hair, with seven styles available, enabling the client to create several looks with one hairpiece.

Look three: the Fringe S/S14 is all about the fringe, and American Dream’s new clip-in fringe allows clients to change their look and be bang-on trend without the commitment. There are three fringes to choose from and all clip in within a minute, becoming instantly undetectable.

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Creative Head

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Look five: the Bun Buns add an elegant twist to any outfit and remain a popular style for many women looking for that sophisticated touch. The American Dream bun is made out of human hair and comes in various sizes to suit all looks and hair types.

Boost your retail revenue now with American Dream’s new consumer range. To pre-order your new American Dream product brochure and receive 10 per cent off your first order of new products, call 020 8998 9840 or email info@americandreamextensions.com Creative Head

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fresh thinking on business

HUNGRY FOR INSPIRATION?

Get to Salon Smart!

27-28 April 2014 Park Plaza Riverbank, London BOOK NOW 01434 610944 salon_smart_march.indd 2

12/2/14 16:53:01

Tickets cost

£189 per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

Includes: l Full two-day business programme l Three-course dinner with wine l Four-star overnight accommodation l Breakfast, lunch and all refreshments l Bumper goodie bag

Motivational speakers Practical workshops Live Q&A sessions Non-stop networking

Come and GET IT ALL at Creative HEAD’s two-day business networking event! creativeheadmag.com/salonsmart

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Look who’s talking

@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine

12/2/14 16:53:25

fresh thinking on business

ONE ticket. TWO Sunday 27 April 14.00 Check-in opens 15.30 Nancy Cruickshank and Kate Shapland

18.00 Meet & Mix Enjoy a glass of fizz and the chance to talk shop one-on-one with four hair inspirations: Trevor Sorbie’s Johanna Cree Brown and salon owner Richard Phillipart (both pictured), Caroline Sanderson and the director of 365 Hair, Ken West.

19.30 Three-course dinner with wine

Hear how the digital guru behind Handbag.com and the Telegraph Magazine’s beauty editor launched MyShowcase – the beauty-retailing concept that’s got everybody talking.

16.20 Caroline Sanderson

21.00 Westrow Artistic Team

Turning around an ailing salon business, launching an online academy, implementing a brand-transforming marketing campaign… All this and more earned Caroline the BUSINESS THINKER title at the 2013 Most Wanted Awards. Hear her inspiring story.

Live onstage – an exclusive hair presentation and intimate after-dinner conversation with Steve Rowbottom and Matthew Sutcliffe of Westrow.

17.00 Free time

22.00 The bar is open

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Monday 28 April 09.20 Nicholas Wood The president of Goldwell and KMS California in the UK and Ireland shares his latest business insight.

09.40 Andrew Cannon Awarded the Most Wanted BEST NEW SALON 2013 Award for his beautifully crafted barbershop, Ruffians, Andrew can wax lyrical about style. But the cool design ethic is a smart business strategy – find out from the man himself why the details really do matter.

10.00 Sean Dawson The general manager at HOB Salons oversees the smooth running of the group’s 24 salons – developing teams and nurturing talent and implementing structures and work practices that ensure tip-top standards are always met.

And he’ll be revealing how he does it…

10.20 Salon Smart Creates Learn how to perfect the client experience in a specially devised masterclass, delivering expert advice on the serious business of customer services.

12/2/14 16:53:46

DAYS. all this!

11.20 Ken West

14.00 Think Tank

16.00 Jamie Stevens

From under performing stylists to minimum wage implications, Ken West is back to discuss money matters.

Have your real-life business dilemmas solved live on stage by a panel of experts in this riveting Q&A session. This year’s line-up includes Andrew Cannon, Sean Dawson, Nancy Cruickshank, Steve Rowbottom and Nicholas Wood.

He is the go-to hair guru for mega TV shows including X Factor and Gok’s Fashion Fix, owns two thriving salons, is a global ambassador for Matrix, and travels the world educating and inspiring others. No doubt about it, Jamie Stevens has achieved more than your average 30-something – and this is your chance to hear all about his sensational journey.

11.45 Daniel Galvin Team Legendary hairdresser Daniel Galvin OBE, his stylist son, James, and operations director, Stephen Nurse, will come together on stage for the first time at Salon Smart. Come and listen as the trio reveals all about building a brand, family dynamics, big decision-making, and how even one of the UK’s most famous salons is still working hard to keep evolving.

15.00 Salon Smart Creates Enjoy the second part of your customer service masterclass.

Tickets cost

£189 per person

12.30 Working Lunch

Based on two people sharing a twin/double room. £75 single room supplement applies.

Enjoy 90 minutes of networking with leading hairdressing and business brands Goldwell, KMS California, 365 Hair, American Dream, National Hairdressers’ Federation, Millennium Software, Scrummi Towels and Viviscal Professional. Learn about new products and services, discuss your own business needs, enjoy exclusive offers – and tuck into a delicious lunch!

BOOK NOW 01434 610944

creativeheadmag.com/salonsmart

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LAP IT UP IN LUXURY @creativeheadmag #salonsmart14

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12/2/14 16:54:03

fresh thinking on business

Your whole business package 27-28 April 2014 BOOK NOW 01434 610944 Sponsored by

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12/2/14 16:54:27

Tickets cost

£189

DO BUSINESS IN STYLE

per person

Based on two people sharing a twin/double room. £75 single room supplement applies.

Includes: ● Full two-day business programme ● Three-course dinner with wine ● Four-star overnight accommodation ● Breakfast, lunch and all refreshments ● Bumper goodie bag

The four-star Park Plaza Riverbank provides a luxurious setting for Salon Smart guests.

With stunning views over the River Thames, hotel amenities include a fitness centre, an award-winning restaurant and free Wi-Fi, while the city’s key attractions, such as the London Eye and the Houses of Parliament, are within easy walking distance.

“

I came away with loads of ideas to improve the client experience in my salon and to develop my business

“

SALON SMART ATTENDEE LINDA SIMONS, ELEMENTS

In association with

ECO-FRIENDLY SINGLE USE SALON TOWELS

Hair Growth Programme

creativeheadmag.com/salonsmart

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@creativeheadmag #salonsmart14

facebook.com/creativeheadmagazine ECO-FRIENDLY SINGLE USE SALON TOWELS

12/2/14 16:54:52

DON’T MISS IT! Entry deadline for TrendVision Award 2014 is 28 March

EDUCATING THE STARS OF TOMORROW INSPIRED

The right mentor can inspire someone to reach for their dreams. Mentoring programmes

by Wella are designed to develop up-and-coming stars further than they ever thought possible

FROM THE TEACHER that spurred you on to succeed to the first time you passed on some wise words, the importance of mentoring can never be underestimated.

Wella is dedicated to nurturing new talent, supporting up-and-coming stars and providing them with the skills and craftsmanship to shape the future of the hairdressing industry. This is why Wella has invested in a portfolio of

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mentoring programmes to ensure that these rising stars get all the guidance, assistance and support they’ll ever need.

And, new for this year, Wella has introduced the TrendVision Award 2013 Gold Winners Mentoring Programme. This will help the 2013 UK & Ireland Gold winners prepare for the International Final, taking place at Hairworld in Frankfurt, Germany.

CREATIVE HEAD

13/2/14 10:37:34

the mentors

Along with a mentor from Wella, who ensures the programme meets the winners’ personal development needs, the four industry icons mentoring the Gold winners are:

Darren Ambrose, D&J Ambrose Darren devoted a day in January to present avant-garde hair to the TrendVision UK & Ireland Gold winners.

Akin Konizi, HOB Salons During a day with Akin last month, the winners enjoyed learning about how to get the best from a photoshoot.

Meet the winners

Discover what the winners learnt on their first mentoring day with Darren Ambrose and how this will help them progress in their careers and prepare for the TrendVision award International Final…

“Darren Ambrose gave me specialist help in dressing long hair that was fashion and runway focused. I really got a lot from the day and enjoyed working with Darren” Sean Nolan of HOB Salons, UK Color Gold Winner

“On our first mentoring day, I learnt a lot of new skills that I will definitely use back in the salon. I already feel more confident and comfortable doing a photoshoot on my own in the future” Emma Cahalane of John Geaney for Hair, Ireland Color Gold Winner

Adam Reed, Percy & Reed Session star Adam spent a day with the winners looking at editorial hair.

Jayson Gray, Toni&Guy Most Wanted’s 2013 COLOUR EXPERT provided tips and inspiration on how to create the perfect mood board and perfect colour.

On top of these mentoring days, this month each winner is being given the opportunity to create their personal vision, culminating in a once-in-a-lifetime photoshoot.

“The mentoring days will definitely help with my entry to the International TrendVision Award as it has already given me a better insight into how to go about doing photoshoots, what to look for and what not to do” Shauna McGrath of House of Colour, Ireland Young Talent Gold Winner

“One of the areas I’d really like to develop is my long hair skills and I feel more confident after Darren showed me tips for this and how to break the look down into steps” Lucy Tuck of Marc Antoni, UK Young Talent Gold Winner

Keep up to date with the latest TrendVision Award news on Twitter @wellapro #tvauk or facebook.com/WellaUK

To find out more about the Wella Professionals TrendVision Award and how to enter, speak to your Wella account manager or contact the Events Team on 0845 601 8128 or email wellaevents.im@pg.com

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EVENTS

GET A CRUSH ON HUSH

Psst! Have you heard about HUSH? Discover why everyone’s in love with it and join the club that’s exclusive to Wella World Studio London WHILE BIG EVENTS attended by hundreds are all well and good, there’s something special about small, intimate gatherings – they’re more exclusive; a secret you’ve been let in on.

Right now, the word on everyone’s lips is HUSH. Held at Wella World Studio London, this intimate evening offers a unique opportunity to meet leading figures and some of the hottest new talent emerging onto the scene. It gives you the

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opportunity to watch the very best at work and learn about the latest styling and colouring techniques. HUSH wants you to come away with tangible ideas that you can take back to your own salon business and put into practice.

With limited guest numbers, you really do benefit from the intimate atmosphere and have the chance to ask the questions you’ve always wanted to.

CREATIVE HEAD

13/2/14 10:38:52

“It’s a great atmosphere – friendly yet professional”

“Fantastic. I came away buzzing with ideas and on a real high”

“The evenings are always a great opportunity to network with like-minded creatives and discuss new ideas” “I found it incredibly motivating and inspiring”

Date for your diary Don’t miss the next HUSH Club event with the Sassoon Creative Team

Date Mon 10 March Time 7pm to 9pm Cost £50 (inc vat) Members of the HUSH Club will have the opportunity to experience the next generation of inspiration from the internationally renowned Sassoon Creative Team, comprising Edward Darley, UK colour director and Bruce Masefield, UK creative director. Be inspired by the latest innovation cutting and colouring techniques from the groundbreaking Sassoon Academy collections.

Places are limited so don’t miss out! For tickets, contact the Wella World Studio London on 020 7637 7172

Creative Head

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13/2/14 10:39:21

u o y e Ar

THINNING HAIR REMAINS a subject most of us don’t like to talk about. If it’s discussed at all, it’s in hushed tones, as if we should be ashamed of it. However, more than 50 per cent of all male and female clients have thinning hair,* so why aren’t more of us talking about it? This is what NIOXIN is hoping to confront with its 30 Day Challenge. To help celebrate Thinning Hair Awareness Week, which takes place from 3 to 9 March, NIOXIN is encouraging everyone to take the NIOXIN 30 Day Challenge, kicking off on 3 March.

Here, we talk to Kay McIntyre of McIntyres and NIOXIN education ambassador as she explains to us how the 30 Day Challenge works and what NIOXIN hopes to achieve with the campaign…

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o t p u

Kay McIntyre

3 0 D AY CHALLENGE

Creative HEAD: What is the 30 Day Challenge and when does it launch?

Kay McIntyre: To help celebrate Thinning Hair Awareness Week, we are encouraging everyone to take the NIOXIN 30 Day

Challenge for the whole of March as NIOXIN promises users thicker, fuller looking hair in 30 days** or their money back.

CH: What is the aim?

KM: NIOXIN’s aim is to help people who worry about thinning hair, those who have damaged hair, as well as those who have thinning hair, to get the best from their hair, giving them confidence to enjoy life.

CH: Is it just for clients or do salons benefit as well?

KM: During the 30 Day Challenge, we are encouraging NIOXIN salons

CREATIVE HEAD

13/2/14 10:42:05

? e g n e l l a h c e th to take their own 30 Day Challenge, in which they try and get 30 new NIOXIN clients in one month. To help attract new clients, NIOXIN salons will be running a series of events where clients can purchase NIOXIN and receive advice and tips.

KM: NIOXIN offers a money back guarantee for all those purchasing the kit.

CH: How many salons are participating in the challenge so far?

KM: We have a number of salons confirmed, including Headmasters, HOB Salons and Russell Eaton, and we expect many more to accept the challenge.

CH: What do clients have to do to take part?

CH: How is NIOXIN

KM: It’s really simple: all

generating interest in the challenge?

KM: NIOXIN has generated a hashtag, #30DayChallenge, which salons and stylists can use on Twitter to interact with other salons throughout March.

they have to do is use one of NIOXIN’s three-part system kits that’s tailored to their hair type for the full 30 days.

CH: How can clients receive the money back guarantee should they need to?

Are you up to the challenge? If you’d like to participate in the 30 Day Challenge, contact your Wella account manager or visit nioxin.co.uk

CREATIVE HEAD

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*Global Hair Consumer Segmentation Study #WW06D630, 11,349 respondents. **More than 70 per cent of people from 558 base saw thicker, fuller-looking hair in just four weeks. Independent market research 2009. Global Hair Consumer Segmentation. Study #WW06D630, 11,349 respondents

uller age f , r e r ck y thi s to encou o j n e will its salon ey back! s t n lie on th our c gning wi r their m y t a o th ai dent t’s camp allenge – fi n o h i c is so 30 days, 30 Day C N I X NIO g hair in art in its n looki s to take p t clien

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SUPERIOR quality re m y h a ir Inspired by leading session stylists, the superior 100% Remy Hair Extensions by Hairaisers is a collection of high quality hair, selected for its health, shine and natural elasticity to deliver optimum quality time and time again. Available in a choice of weft or clip form, in a range of lengths and an array of beautiful natural shades.

B Y HA I R A I S E R S

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05/02/2014 16:11

Welcome to the revolution

Rebel against the ordinary! We rage against the machine by celebrating talents and innovations that are pushing the boundaries

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Peter Gray

#Revolution

art of noise

s to see it – free of charge

The night was to represent a thrilling new approach to hairdressing, a guerilla pop-up where everyone would experience hair as an art form. No-one knew where it would be until just hours before. It was free, with the whole event filmed and put online to view.

The brainchild of Saco international creative director Richard Ashforth, NOISE is anarchic, edgy, exciting, eclectic. Richard wanted to “shake up the hairdressing industry”, and he did just that, with NOISE winning the Most Wanted AWARD FOR INNOVATION for his efforts.

Bringing together incredible talents such as Tim Hartley, Peter Gray, Tyler Johnston and Spanish pioneers X-Presion, NOISE has become something of a phenomenon after just two annual events.

“The ticket prices to see people like Tim Hartley are normally fairly high and the people who need to see the icons are assistants as it broadens their knowledge,” explains Richard. “I felt much of what was on offer excluded the younger generation.”

The brief is simple: you have 10 to 15 minutes, you can have between one and three models, and you have to do some hair on stage.

Otherwise you can do whatever you like. And with no sponsorship restrictions, there was freedom to shape the event into something truly revolutionary – to share

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Tim Hartley

anyone who want Giving access to top talent to

Creative Head

14/2/14 13:22:55

Photography by Andrew Gilbert

knowledge, inspire others and get everyone talking.

Organised through Facebook with information drip-fed across three weeks, and the location a secret until a few hours before it started, Richard was confident that word of mouth and online buzz would see the inaugural pop-up snowball.

As with many revolutionary actions, there were difficulties at the beginning. “It was the most nerve-wracking day of my life so far,” Richard recalls of the first event in October 2012. “We actually got thrown out of the east London venue just after we posted the details online! Fortunately we had some friends who could help us out. It was quite an exciting, fun experience for everyone apart from me; I was having kittens!”

The audience was enticed to a graffiti covered warehouse; films were projected onto the walls and music was blasting. “There was a great energy that night, very positive because there was almost no expectation,” he continues. “We’re trying to take the formality out, it feels a bit more rough and ready so people can feel more connected.”

And the revolution is now going global, with Moscow hosting NOISE in April, then plans for Paris to follow later in the year.

The craziness will return to London this autumn...

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#Revolution

1

Study politics

You’ve devoted years to political study at one of the UK’s most esteemed educational institutions, Cambridge University. You are graduating with a First Class degree.

Expectations might have placed you in a global consultancy, or even academia. But having worked in a salon before she even started her degree, Katya Davies was hooked on hair. “It was the lure of doing something independent,” she says, recalling her decision to open her own salon. “It’s so social, accessible and people-based. I wanted to do it properly.” However, as she finished her studies the financial climate played its part. “It was the height of the recession, people straight out of university weren’t getting jobs! That made it an easy decision to open Myla & Davis,” she laughs. “The rigorous study helped me too – it would help anyone in any sector. I used to meet with my professors for one-to-ones three times a week – they were quite terrifying. That prepared me massively for dealing with staff.” These communication skills are the backbone to her management style, with monthly staff and one-to-one meetings with her team, alongside quarterly training mornings and the ‘not-so-essential’ team evenings.

e s u a c a h it w l e b re and tion! It List ENTREPRENEUR 2013 Be inspired by the next genera Davies reveals her five-point tya Ka s, lon sa vis Da & la My owner of successful salons manifesto for a new breed of

2

Amass an army of activists

Back in 2009 when Myla & Davis first opened its doors in London’s Herne Hill, there were four members of staff. Today, with a second salon in East Dulwich, there are close to 20. Katya admits that recruitment is the most difficult thing about the business. “You can tell if somebody is authentic very quickly – I’m not interested in somebody looking more cheerful than they are,” she says. “I’m not necessarily looking for bubbly, not all the clients are bubbly. The feedback I’ve had is that staff love being able to be themselves, without having to worry about things like uniforms.” She’s keen to encourage session styling and show work to fuel her team’s creativity, with some working alongside Bumble and bumble at London Fashion Week. “But if people aren’t interested are more salon-based, that’s fine, too. It’s about balance,” she maintains.

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Get your message to the people

Like any good 21st century salon, you’ll find Myla & Davis on Facebook and Twitter (“any news about staff goes down well,” admits Katya) but a small black square on the Herne Hill salon’s front door has proved to be essential. “The blackboard on our front door advertises available spaces and last minute cancellations, a simple method that’s proved remarkably effective!” she says.

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4

Take over the streets

The past five years have witnessed Herne Hill Square emerge as a thriving and vibrant centre of the local community, with a real village vibe. As one of the first shops there, Myla and Davis has been at the centre of this revival. “I do have a strong sense of the community – I’ve been here all my life – but what’s amazing is how one single shop can affect the feeling in the high street,” Katya explains. No kidding – she has worked with local groups and the council to have the area pedestrianised, with new lights and planters. This area is now a focal point that hosts film nights, seasonal fairs and even a Myla and Davis Easter egg hunt. As an elected member of the Herne Hill Advisory Group, Katya helped introduce a farmers’ market in 2011, which now welcomes 4,000 visitors a week – some of whom then visit the salon. And Herne Hill has also won £93,000 following the government’s Mary Portas review for most improved high street.

5

Recruit followers early

Businesses need to adapt quickly to changing environments, and as Herne Hill rapidly became London’s newest ‘Nappy Valley’, Katya recognised the new market needed serving. “We started Baby Monday to serve families, fill the quietest day, and to keep the rest of the week child-free!” she admits. “The children aren’t always easy to look after and sometimes they do bother other clients, so I was nervous – did we want to take that responsibility? But mothers are so relieved!” With extra assistants on hand and a trunk full of toys, not to mention the hypnotic appeal of Peppa Pig on the salon iPad, the initiative has been a huge success, with Monday takings second only to the weekend, and Baby Tuesday has since been introduced to the East Dulwich branch.

Creative Head

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Knowing Meevo…

If you’re a smaller salon or a self-employed stylist, Meevo from Millennium Software could soon be your new best friend

Meet Meevo – the new cloud and web-based software programme that could soon become your new best friend.

Why? Well it’s made for tablets, full-sized PCs and Macs and is aimed at smaller salons to give them the tools to act and operate like a larger salon or spa, with features such as mobile texting reminders and online booking. You can even have a conversation with it – yes, you did read that correctly – so Meevo really could end up becoming your new best pal.

Want to find out more? Well you can’t – not until April anyway when Millennium Software will be exhibiting at Salon Smart, the two-day networking-business event for salon owners and their staff.

So if you’re looking to update your salon software or perhaps you’re about to open a new business, Meevo could ease the way by simplifying and handling all your business management.

l be Millennium Software wil ng rki Wo the in rt pa ing tak Lunch session at Salon Smart, the business networking event from Creative HEAD, taking ril place on Sunday 27 Ap ril.

Ap 28 and Monday Book your tickets now on 01434 610944 or . visit creativeheadmag art com/salonsm

For the latest news on Meevo by Millennium Software, visit meevocloud.co.uk

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#Revolution

the Innovation 1

1) Firing on all cylinders With the Neuro range of electrical tools, Paul Mitchell has promised ‘intelligent styling’, and it’s not kidding. A SmartSense microchip monitors temperatures as you style, while Premium IsoTherm titanium provides faster, even heat. But our favourite feature is on the Neuro Dry, which tells you when to clean its filter! How clever…

Call 0845 659 0011, visit paul-mitchell.co.uk

2) Automated for the people It’s the little touches that clients appreciate, and with the new automated marketing features from Premier Salon, they just got that bit easier to remember! Once details have been set up, the system will then check everyday what message needs to be sent and will do so automatically without any action from you – and in turn substantially increase your valuable contact with clients.

Visit premiersoftware.co.uk

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3) Real smoothies Glossy finishes can be tailored to clients’ individual needs, thanks to the new Kerasilk Keratin Treatment from Goldwell. This customisable service smooths hair for up to five months, thanks to its KeraShape Technology. And with two take-home aftercare ranges – Rich Keratin Care and Ultra Rich Keratin Care – there’s a retail revolution ready for your salon, too.

Call 01323 432100, visit goldwell.com

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4) The era of the aura Trust ghd to push the boundaries. Hot on the heels of the incredible eclipse, and the launch of its first hairdryer, the air, comes the aura. Yes it’s lighter, small and quieter, but its Laminair technology delivers a 65 per cent more concentrated, non-turbulent air stream, so when you’re working on one section of hair, the others stay undisturbed.

Oh, and it uses 17 per cent less electrical energy. Is there anything those ghd geniuses can’t do?

Call 0845 330 1133, visit ghdhair.com

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Creative Head

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13/2/14 10:31:29

station

The pace is accelerating – here are a few of our favourite new game-changers

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5) Botanic fantastic Thinning hair is a concern increasingly raised by clients looking to boost hair growth and their confidence. New from Joico, Cliniscalp includes clever botanical ingredients alongside up-to-the-minute technology to ensure the scalp is primed to be at it’s best, providing the perfect base for healthy hair growth. We rate the trial kits, which allow salons to tempt clients to give it a whirl first!

Call 0845 071 2326, visit cliniscalp-joico.com

6) Defy expectations

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We love it when manufacturers have a bit of fun with new products, and you can just imagine the testers giggling with glee in the Sexy Hair labs when developing the new Style Sexy Hair range. Want a clay?

Let’s put it in a spray! Welcome Spray Clay Texturizing Hairspray, which promises to be ‘fuss free and fabulous’ thanks to its innovative aerosol application. We’re also impressed with Blow It Up Volumizing Gel Foam, another styler that starts one way before morphing into something else!

Call 0161 406 9360, visit sexyhair.co.uk or alanhoward.co.uk

7) Say it loud Let’s be honest – sometimes gadgets and technology can be a bit baffling. That’s why those savvy chaps at Millennium Software have launched Meevo, the salon system that you can actually talk to. Made for tablets, PCs and Macs, Meevo is both cloud and web-bsed, and is perfect for smaller salons looking to stay on top of their businesses!

Visit meevocloud.co.uk

8

8) Prepare to be wowed Bathroom shelves across the country – get ready for an overhaul! Color Wow is a colour-loving range full of incredible, lifechanging wonders that are bound to be your clients’ new best friends. From the Root Cover Up compact to the Brass Banned Mousse, the line-up is simply brilliant. Catch it exclusively at Aston & Fincher.

Call 0870 240 2176, visit astonandfincher.co.uk

Creative Head

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13/2/14 10:32:11

FIRST CUSTOMISABLE KERATIN TREATMENT IS RESOUNDING SUCCESS Kerasilk Keratin Treatment by Goldwell was launched last month to much fanfare and is already proving a huge success, with salons nationwide snapping up the smoothing service.

Why is it so popular? The Kerasilk Keratin Treatment can be perfectly customised to every client, regardless of whether the clients’ hair is frizzy and unmanageable or curly, damaged and wavy. This is thanks to the KeraShape Technology. Featuring glyoxylic acid and smoothing ingredients such as keratin and silk proteins, this technology penetrates into the hair where it creates new keratin bonds and stabilises the new hair shape for up to five months.

The British Beauty blogger is a fan, saying: “I noticed it cut down my blow-dry time quite significantly.

I would have this treatment again in a heartbeat and it’s a ‘10 out of 10’ treatment for me.”

IN SAL SI ON DE R

In the know

Keep up to date on all the latest happenings at Goldwell and KMS California

COLOR ZOOM KICKS OFF!

Goldwell’s Color Zoom ’14 Challenge has officially opened for entries! Fame, glory and the kind of PR that money just can’t buy awaits the winners, so if you fancy mingling with the hair elite and being the centre of attention, simply send in your interpretation of the Goldwell Color Zoom ’14 trend, Reallusion, by 31 May. This is your chance to show your colour mettle, so don’t delay; enter today! Download your briefing kit at colorzoom.com or call 01323 432100 for more details.

•106-113_Salon Insider 2

WINDOW TO THE WORLD The Academy London, home to Goldwell and KMS California’s education academies, has just unveiled its new window branding for S/S14. It’s situated in the heart of Soho on Shaftesbury Avenue – one of London’s busiest thoroughfares – so these new displays are sure to cause a buzz.

13/2/14 10:45:52

IN SAL SI ON DE R

new recruits

Talking shop

Spend an evening sharing ideas, experiences and insights on key subjects at Goldwell’s Smart Talk. Taking place on Monday 7 April, Smart Talk is a boutique event aimed at bringing hairdressers together to experience a workshop of motivation and inspiration on a creative or business-led topic. Held at The Academy London, tickets cost £25 – call 020 3540 1200 to book yours!

Goldwell and kms california are once again headline sponsors of Creative HEAD’s business-networking event, Salon Smart. Taking place 27 to 28 April, call 01434 610944 or visit creativeheadmag.com/salonsmart to book tickets

•106-113_Salon Insider 3

KMS California has picked six stylists to join its 2014 KMS Editorial Collective. This initiative was built in 2013 to offer a creative outlet for KMS stylists.

The new members auditioned for their place with a live model presentation after applying with a photo and moodboard.

The new Editorial Collective 2014 members are, pictured above from left to right: Scott Robb, Scott Robb Salon in Fife; Keely Holt, Mod Salons in Leeds; Victoria Stevens, Tops Hairdressing in Wiltshire; Emma Bradshaw and Nicole Stanley, Nicola Smyth Award Winning Hair in Leamington Spa; and Stephan Hill, Pure Hair in Leeds. They join the Editorial Collective Core Team members and are set for an exciting year, including working backstage at London Fashion Week and previewing KMS California products.

13/2/14 10:46:07

Over the rainbow

Create a cornucopia of colours using the Kaleidoscope Effect – a new colouring technique from Goldwell

MIXING RECOMMENDATION Reallusion Red EXISTING SHADE Re-growth: 6N Mid-lengths and ends: 6N

THE FORMULAS A: Goldwell’s Topchic: 40ml Lotion 6% (20 vol.) + 20ml 5BV +10ml P Mix + 10ml VV Mix B: Goldwell’s Topchic: 40ml Lotion 9% (30 vol.) + 20ml 7RR MAX +10ml 5R + 10ml RR Mix C: Goldwell’s Topchic: 30ml Lotion 6% (20 vol.) + 10ml 6RR MAX +10ml 5R + 10ml 6K

STEP ONE: Divide the hair into three sections. Take section one and alternate between formulas A and B, taking micro weaves, then apply formula B in fine slices.

STEP TWO: Take section two and alternate between formulas A and B, taking micro weaves, then alternate between formulas B and C, taking fine slices.

STEP THREE: Take section three and apply formula C. Rinse after processing.

Finish the colour service with a Goldwell Dualsenses Serum.

To style, apply Goldwell StyleSign Hot Form and blow-dry.

Then apply Goldwell StyleSign Sleek Perfection and shape the hair with straighteners. Finish with Goldwell StyleSign Diamond Gloss.

•106-113_Salon Insider 4

14/2/14 13:28:00

IN SAL SI ON DE R

e r Zoom Creativ The Global Colo ur lo co w ne ped a Team has develo n sio lu al Re its t for and cut concep ct. fe Ef pe co os id trend: the Kale the concept are At the heart of hieve very prisms, which ac , depending on different results s d placement. It’ their number an s ism pr n of these the combinatio d colouring an ng tti in the cu produces the techniques that fect in the hair, Kaleidoscope Ef bination of for a unique com mensional cuts colours, multi-di reveal hidden and styles that ges with every detail that chan ils, . For more deta angle and light .com visit colorzoom

•106-113_Salon Insider 5

13/2/14 10:47:23

Hold it!

Make sure your client’s style never falls with FREESHAPE 2-in-1 styling + finishing by KMS California The FREESHAPE range by KMS California range has long been the secret behind the hottest hairstyles on the street and now the clever people behind the line have introduced 2-in-1 styling+finishing – the new secret for shaping, styling and finishing with one product!

This versatile product is specifically for use on dry hair as a thermal styler and finishing hairspray in one. To be used on dry hair before hot tool use, the heatactivated spray dries instantly, making it easy to shape hair. And there’s no sizzle and less damage and breakage. After styling, clients simply spray again to set their style.

FREESHAPE 2-in-1 styling+finishing features flexible thermopolymers that allows clients to create looks that won’t drop or fall, as well as setting, an advanced polymer that makes the dual performance of hot shaping and finishing possible. This unique technology creates smooth shaping with hot tools and, at the same time, holds like a hairspray. Now that’s clever!

•106-113_Salon Insider 6

14/2/14 13:28:43

SALON INSIDER

Mess it up Create the perfect day-afterthe-night-before look with HAIRPLAY messing creme

by KMS California After a night on the town with FREESHAPE 2-in-1 styling+finishing, clients may want their hair to be slightly more free and easy the next day. This is where KMS California’s HAIRPLAY messing creme comes in. This styler creates instant texture and grip for an effortless day-after look, and works on all hair types so everyone can embrace the mess.

But how does it work? HAIRPLAY messing creme features a highperforming combination of bendable styling polymers and non-oily waxes, which creates a quick-drying formula that provides long-lasting grip and texture. Oh and it easily rinses out with water, leaving no stickiness behind. These two new breakthrough products from KMS California perfectly demonstrate why KMS is at the top of its game. New award-winning HAIRPLAY messing creme and soon-to-hit-theshelves FREESHAPE 2-in-1 styling + finishing are multi-tasking heroes that your clients will love.

For more details, visit kmscalifornia.com or connect with KMS California on Facebook, Twitter and YouTube at /kmscaliforniauk, #FREESHAPE and #HAIRPLAY

•106-113_Salon Insider 7

13/2/14 10:48:11

Our new obsession

KMS California’s latest hair campaign, Obsessed with Style, is a celebration of individuality and freedom of expression

•106-113_Salon Insider 8

13/2/14 10:49:07

IN SAL SI ON DE R KMS California’s 2014 hair collection, Obsessed with Style, embraces individuality through freedom of style. Inspired by the brand’s vibrant packaging, the collection explores playing with colour in an unstructured format. “With KMS California and using innovative techniques we have created a campaign that will not only inspire the hairstylist, but also give them the confidence to produce their own original styles,” says KMS California’s global artistic director, Edwin Johnston.

Hair Clive Allwright and Edwin Johnston, assisted by Kelly Grant and Lenelle Davis.

Photography Yu Tsai. Styling Emma Trask. Make-up Dawn Broussard

See it! Watch the collection’s trailer by KMS California at creativeheadmag.com

Set your creativity free with KMS California. Visit kmscalifornia.com or connect with KMS California on Facebook, Twitter and YouTube at /kmscaliforniauk

•106-113_Salon Insider 9

13/2/14 10:50:01

FREE

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A Fudge bundle, featuring: fudge Big Bold OOMF Shampoo and Conditioner and FUdge Cool Mint Purify Shampoo and Conditioner, worth £39.80 Ten lucky subscribers will receive the entire new Fudge Care range, worth £83.65

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13/2/14 14:58:30

Behind the scenes Catch the action from behind the lens of the exclusive collection from Andrew Barton

Creative Head

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Girl in •115-119_Andrew B Fashion 2

13/2/14 10:58:30

A study in movement and craft, Andrew Barton captures beautiful hair with simple elegance

motion Photography by Jack Eames

•115-119_Andrew B Fashion 3

13/2/14 10:59:06

•115-119_Andrew B Fashion 4

13/2/14 10:59:45

•115-119_Andrew B Fashion 5

13/2/14 11:00:45

Hair Andrew Barton. Make-up Lan Nguyen-Grealis. Styling T ­ hea Lewis.

120_127_ES FASHION 2

13/2/14 11:02:23

The

future is

unwritten Technique meets style in the Schwarzkopf Professional Essential Looks 1.2014 collection, Style-Tec

Photography by Sabine Liewald

120_127_ES FASHION 3

13/2/14 11:03:07

Candy Dandy A popping candy palette of soft smoky greys, apricots and pale blondes fuse with rounded fringes and square outlines

120_127_ES FASHION 4

13/2/14 11:03:40

The future is unwritten Technique meets style in the Schwarzkopf Professional Essential Looks 1.2014 collection, Style-Tec

Photography by Sabine Liewald

120_127_ES FASHION 5

13/2/14 11:04:09

120_127_ES FASHION 6

13/2/14 11:04:40

White Hot Chic, seductive and oh-so delicate, this trend is a slow-burner that focuses on detail, such as colour fusing techniques and asymmetric shapes

120_127_ES FASHION 7

13/2/14 11:05:05

X X l a t e M

s rou ust e l t sit bou ll a exqui , a s d a ld it w ing an rly bo nger s k l ila oss n lo wa cat ld emb r is sim yers i des e h i t o la On rics, b ry. Ha ernal llic sha fab roide rt int meta emb ng sho d cool i bin s an com utline o

120_127_ES FASHION 8

13/2/14 11:05:39

120_127_ES FASHION 9

13/2/14 11:06:23

Hair Tyler Johnston and Lesley Jennison, Schwarzkopf Professional global ambassadors; and Matty Conrad, guest Schwarzkopf Professional ambassador. Creative direction Steve Hogan. Styling Jelena Schneider. Make-up Alexandra Byrne.

Classified

BOOKMARKS!

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For help with

Tired of surfing the net to find what you need?

Here’s a nifty directory of websites that are worth bookmarking for future reference Layeredonline.com

Risk Assessment

in Salons

The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:

Layered is the new consumer site from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen. Update your directory listing now!

The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE

wella.com

Keep up-to-date with all the latest happenings from the TrendVision competition. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.

YOU CAN LOOK YOUNGER, BE HAPPIER, LIVE LONGER, HAVE A BETTER LIFE AND MAKE MORE MONEY!

lorealprofessionnel.co.uk

The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of looks, get detailed information on products or update yourself on the latest trends.

schwarzkopfprofessional.co.uk

Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the

hairdressing world.

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13/2/14 11:11:19

Time to throw in the towel?

Blow and go

Wave goodbye to piles of damp towels and get the latest luxury disposables from Scrummi

Clients can now achieve a professional blow-dry look every day, with Diva’s Veloce3800 Pro Dryer

With Diva’s Veloce3800 Pro Dryer, you get more than just hot air. This sleek and easy-to-use dryer is guaranteed to put style and oomph back into your clients’ hair, thanks to its high-precision thermostat, fast-dry concentrators and ceramic and tourmaline grille – it’s also features a 25 per cent faster airflow than the previous Veloce!

With its long-life AC motor and professional slim barrel design, this professional hairdryer will soon become an essential part of your clients’ styling routines. What’s more, the ionic conditioning means that you and your clients can transform lack-lustre hair into perfectly polished locks that are frizz-free and glossy, giving them a professional look that will be envied by all.

Finally, the cold shot feature helps to seal in the moisture and adds shine for gorgeous hair full of bounce and vitality.

Scrummi’s modern, eco-friendly range of disposable salon towels are wiping the floor with old fashioned cotton towels.

Luxuriously thick and available in either black or white, they arrive neatly folded for an immaculate, minimalist look on the salon shelves. Embossed for added absorbency, Scrummi towels never look faded or stained.

Biodegradable Scrummi towels can simply be recycled or composted after use as they’re made from natural fibres that have been sourced from sustainably managed forests.

They make incredible financial sense, too, with salons reporting Scrummi towels save money by reducing energy and water usage. They’re also time-saving as stylists no longer need to spend valuable time clearing and folding laundered towels. Instead, the customer-focused ordering system means a Scrummi is ex next-day delivery of hibiting at Sal on Smart, the bu fresh Scrummi towels siness networ king event from C for most online or reative HEAD , taking place on Sun phone orders made day 27 April an d Monday 28 A before 2pm. pril. Book your tickets now on 0143 Want to find out 4 610944 or vi sit creativeheadm more?

Scrummi is ag.com/salon smart exhibiting at Salon Smart for the first time this year during the Working Lunch.

For more details, call 01732 617610 or visit scrummi.com Creative Head

129_Scrummi/Diva 1

lon Smart, Diva is exhibiting at Sa ing event ork tw ne the business ing place tak , AD HE ve from Creati d Monday on Sunday 27 April an kets now tic 28 April. Book your visit or 44 09 61 on 01434 onsmart sal m/ .co ag dm ea creativeh

Clients will be blown away with the Veloce3800 Pro Dryer by Diva. For more details, call 020 3393 9070 or visit sallyexpress.com 129

14/2/14 13:29:58

SCHOOL DAZE

DUE TO OUTDATED TECHNIQUES AND A LACK OF PRACTICAL EXPERIENCE, COLLEGE EDUCATION ISN’T GIVING YOUNG PEOPLE THE RIGHT START IN HAIRDRESSING, ARGUES SALON OWNER NICOLA SMYTH WHEN I STARTED my hairdressing career at 14, the owner of the salon I worked at wanted to see which method of hairdressing training was most valuable. As a result they sent some of our team to college, and others, including me, undertook an in-salon apprenticeship, learning on the salon floor. It soon became obvious that the collegetaught stylists were being left behind, not only in their skills level but also in dealing with everyday salon life.

Fifteen years on and I’m sad to see that in many cases, college education still appears to be behind the times.

It wasn’t until I opened my own salon in June 2012 that it became clear just how detrimental training at some colleges is to our young hairdressers. In my experience, the resources available to students are falling short of current salon standards – there doesn’t seem to be consistency to what’s being taught.

The curriculum, while ticking certain boxes, feels outdated, and the false salon environment isn’t preparing new hairdressers for the breadth of clients they will encounter in the salon.

As many salon owners know only too well, it can be a challenge to employ a new stylist that has picked up bad habits or isn’t up-to-date on basic skills; running a busy salon and finding time to retrain juniors just isn’t feasible. The increase in National Minimum Wage means that because they aren’t ready to work on the salon floor recouping their costs, hiring them sees the business taking a loss, something many can little afford to do. This often drives newly-trained hairdressers to leave the industry; it’s a shocking reality.

While I would pioneer investing in apprenticeships, training entirely in-salon, I recognise the money and time needed to do this is a huge barrier. I would urge salon owners to work with their local schools and colleges; get involved with career days to demonstrate how creative, lucrative and fulfilling hairdressing can be and educate on the different pathways available to enter the industry. After all, investing in our young hairdressers is investing in the future of not only our own businesses, but also the hairdressing industry as a whole.

Nicola Smyth is the owner of Nicola Smyth Award Winning Hair in Leamington Spa

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CREATIVE HEAD

13/2/14 11:09:47

DISCOVER NEW KOLESTON PERFECT

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For more information, contact your Wella Professionals Account Manager, call 01202 595700 or visit www.wella.com

* Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 hours before each colouration.

Strictly follow safety instructions and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to hair colourants, you should not colour.

ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.

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31/01/2014 12:54