Creative HEAD March 2019

£4.50 MARCH 2019

In print•online•everywhere!

MARCH 2019 CREATIVEHEADMAG.COM

shine LET IT

A NEW APPROACH TO DAMAGE-FREE COLOUR

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EVERYTHING GET READY TO ENTER A POST-‘PLEX’ WORLD. JOICO’S REVOLUTIONARY NEW DEFY DAMAGE WILL CHANGE THE WAY YOU COLOUR. SEE IT. FEEL IT. BELIEVE IT.

GAME-CHANGING ADVANCEMENTS in colour protection and bonding additives mean salons can now help preserve the quality of hair with all colour services. But sometimes these additives can present their own challenges, diluting and transforming colour formulations and even adding time to the colour process. The application can be pricey, too, with the cost often passed directly on to the client.

But what if there’s another way? Well there is, and it’s as simple as a spray.

New Defy Damage from JOICO is a first-of-its-kind line of professional in-salon bond-protecting and colour-protecting treatments with an at-home care range that sets new industry standards.

Defy Damage will save you time when colouring and blow-drying. It will make your colour results even better. It’s incredibly cost-effective, meaning clients will have that little bit extra to invest in Defy Damage homecare.

Defy Damage is a completely new way of looking at the needs of stylists and their clients’ hair. The results are stunning and have to be seen to be believed.

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Magic

DEFY DISAPPOINTMENT AT EVERY SALON VISIT (AND THAT TIME IN BETWEEN) WITH JOICO’S INNOVATIVE DEFY DAMAGE THE MAGIC STARTS in the salon with Defy Damage Pro Series, a two-part system that works beautifully with any hair colour and lightener. Yes, you heard that right. Any colour.

The real game-changer here is Pro Series 1, a bondprotecting colour optimising spray that you apply before colour. Divide the hair into sections of 5cm, shake the can well and, holding it 8cm to 15cm away from the head, gently spray each 5cm section.

Start a few centimetres away from the root and spray through the mid-lengths to the ends to shield the hair from damage and improve colour deposit and lift. Comb through and you are ready to start colouring.

Once you have shampooed off the colour, reach for the Pro Series 2 pump at the backwash. Bond mission complete! All that’s left is to blow-dry, style and wait for your client’s eyes to light up when they see that super-shiny finish with a velvet-soft feel.

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With Defy Damage you can prevent daily damage from occurring.

Stronger hair holds on to colour longer and helps prevent colour loss, creating happier clients.

It hugely strengthens hair and makes it more resilient in just one use!

BRUNO MARC GIAMATTEI, JOICO AMBASSADOR FOR EUROPE, UK & IRELAND

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Defy

YOU’VE CREATED MAGIC IN THE SALON. YOU WANT YOUR CLIENTS TO RECREATE THAT MAGIC AT HOME – INTRODUCING ALL YOU NEED FROM DEFY DAMAGE BY JOICO

DEFY DAMAGE PRO SERIES 1

Step one of the in-salon service: a powerful, ultra-dry spray that shields hair from chemical damage, while improving colour deposit and lift when lightening… and works with any colour brand!

DEFY DAMAGE PRO SERIES 2

Step two: an intensive bond strengthening treatment to help replenish bonds, strengthen hair and hydrate for damage-resistant, healthy-looking hair. It also works with any colour brand – how friendly!

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Continue the resistance at home.

This gentle cleanser protects hair both in the salon and at home, sloughing away dirt and build-up without roughing up hair cuticles or stripping vibrant colour.

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CR EATIV E HE AD AD VE RT OR IAL

DEFY DAMAGE PROTECTIVE SHAMPOO

DEFY DAMAGE PROTECTIVE CONDITIONER

Replenish moisture and build resilience every day without weighing the hair down. It prevents and protects from daily damage and gives an immediate boost of vital moisture.

DEFY DAMAGE PROTECTIVE MASQUE

Works deep in the hair fibre to infuse with a brilliant bondstrengthening defence for less breakage, instant softness and shine and added protection from heat styling.

DEFY DAMAGE PROTECTIVE SHIELD

Talk about a damage defence hero! Protect against colour fade, the harsh effects of daily styling, exposure to UV and environmental pollution. Used prior to styling, hair is fortified inside and out.

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ove LSTORY SCROLL THROUGH YOUR Instagram feed and we bet tonnes of the beautiful, nature-inspired colour results you adore are by JOICO ambassador Larisa Love. Her list of accomplishments includes working at The Emmys, being named CosmoProf Beauty brand ambassador and running her own successful Larisa Love salon in California... and she’s not even 30 years old. At JOICO’s Global Destination Education event in 2018 she hit the stage to share her colour expertise and social media savvy to more than 1,000 colourists and stylists. The social media star has been busy with the new JOICO Defy Damage Pro Series bond perfecting treatments… and she’s in love!

The one and only bond builder that needs no mixing, no change of formula or adjusting of the lightener. In fact, the hair lightens faster!

I’m still in awe of the results... I cannot wait for you to try this at your salon!

LARISA LOVE

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WANT TO MEET

e v o L a s i r a L IN SUNNY LOS ANGELES? WE HAVE JUST THE TICKET…

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WIN A TRIP TO

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s e l e g n A s O Lo To celebrate the launch of the revolutionary Defy Damage, we’re teaming up with JOICO to take three lucky winners on a trip to Los Angeles, JOICO’s home town, to spend time with superstar JOICO ambassador and Instagram starlet, Larisa Love.

During your trip to the City of Angels you’ll take in the sights and sounds of one of the most vibrant cities in the world, as well as paying a visit to Larisa’s West Hollywood salon, where you'll receive a colour service and a Defy Damage treatment so you can see it, feel it and believe it for yourself! Dreaming of starring in this real-life movie? It couldn’t be easier to enter.

The competition is open to anyone using Defy Damage when colouring their client’s or model’s hair. Yes, really! Simply post a photograph of the hair before and after using Defy Damage on your Instagram account.

A COUPLE OF RULES: You must include the hashtags #hairfeels and #creativeHEAD and tag @creativeheadmag @joicoeurope, then caption your post with a comment on how the hair looks and feels before and after you have used Defy Damage. Got that? Happy snapping! And make sure your passport is up to date, yeah?

TERMS & CONDITIONS • Competition closes on 15 May 2019.

• Winners will be announced on the Creative HEAD and JOICO Europe Instagram pages and DMed to confirm the prize. All other contact will be via email.

• The trip will take five days (including travel days) within the timeframe of 15-22 June.

• You need to have a current valid passport and ESTA. • You need to be at least 21 years old.

• All transfers, flights and accommodation along with food and refreshments while in LA will be covered by JOICO.

• The prize is non-transferable and no cash alternative is available.

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*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo and Masque versus a non-conditioning shampoo. **After 10 shampoos, when using Defy Damage Protective Shampoo and Masque.

DEFY DAMAGE FROM JOICO SEE IT. FEEL IT. BELIEVE IT.

*

E G A K A E R B S S E L T N E C R 80 PE

5X STRONGER HAIR*

T F I L D E S A E R C N I BOND RENEWAL AND STRENGTHENING DECREASED COLOUR DEVELOPMENT TIME

UR VIBRANCY**

CENT OF COLO R PE 90 AN TH E OR M NS MAINTAI

START-TO-FINISH BOND PROTECTION

L E E F T F O S E T IA D E IMM

INCREASED SHINE

JOICO Defy Damage completely changes the condition and texture of the client’s hair and it boosts colour beautifully. I love how simple and easy to use it is, it makes such an incredible difference to hair PAUL WATTS, JOICO EUROPEAN COLOR DESIGN TEAM MEMBER EXPERIENCE THE POWER OF DEFY DAMAGE FOR YOURSELF. Contact JOICO on 0845 071 2326 or visit joico-defydamage.com @joicoeurope #hairfeels

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CLUB club

.com/ g a m d a e h e iv t a cre FOR SALON OWNERS & MANAGERS

SPRING/2019

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

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SIGN UP NOW AND RECEIVE AN INNOLUXE 1ST TASTE PACK, WORTH £45*

£10 YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and HEAD for Business – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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Win a hamper of INNOluxe products

Already a Creative HEAD club member? We’ve got something special for you too! Two lucky club members have the chance to each win a hamper of the entire INNOluxe range. This bumper pack of products will include plenty of haircare essentials including the V2 Elixir, which reinforces hair, and the platinum shampoo and conditioner, for a cool tone and boost of shine. Simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD FOR members will receive an email on 1 March!

EATIVE

CR UB HEAD CLRS MEMBE ONLY

*For the first 25 new members to sign up between 1 March and 31 March 2019. Subject to availability and no cash equivalent will be offered.

FOR JUST

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BaByliss PRO’s Titanium Expression range has been designed to help you create any look, whether it’s high-fashion session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK

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Find us on

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at Paul Mitchell UK

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EXPERIENCE THE TINGLE. COLOUR YOUR SENSES.

NEW

TINGLE. INVIGORATE. PRESERVE. Enjoy an all-new Tea Tree experience for colour-treated guests; the same award-winning tingle with added colour preservation from rooibos tea extracts.

Available exclusively from Salon Success - The Distributor of Choice To find out more visit salon-success.co.uk or call 0845 659 0011

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Editor’s letter

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66 HAIRDRESSERS KNOW BETTER than anyone how important hair is to each and every client in the chair. So when your client’s hair starts to show strain – of illness, stress, overbleaching, whatever the issue – you are in a prime position to show them some compassion and, vitally, your expertise. From supplements to backwash treatments, perfect hairbrushes to effective aftercare, you can pull together a prescription of products and sensitively share advice and practical tips to genuinely make a difference when they’re feeling so self-conscious.

Turn to our feature on page 54 that’s all about treating hair with a little TLC, and discover how you can strengthen your service offering in the salon in your client’s hour of need. And for more inspiration, we have two brilliant treats for you – HEAD for Business is a practical BFF for any salon owner or manager, and The Outliers is jam-packed with salon owners, stylists and colourists who are doing things a little differently… and seeing the rewards! Proud of your own salon’s brilliance? Then entries for the Most Wanted and The It List Awards 2019 are open now! Who says you can have too much of a good thing?

Amanda Nottage Editor

amanda@alfol.co.uk

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JOIN US!

HOLD. THE. PHONE. Our Most Wanted & The It List 2019 competitions are now OPEN FOR ENTRIES! We are thrilled to reveal that this year, both salons and stylists across the UK and Ireland can enter ALL categories PLUS we’re unveiling TWO new awards - Independent Stylist and Best New Boutique Salon – see page 30 or head online for further details – good luck! At the end of this month our business networking event Salon Smart (24 and 25 March) returns with an incredible line-up of inspiring speakers. Not got a ticket? This is your last chance!

Turn to page 36 for more info…

@creativeheadmag

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March WHAT’S INSIDE 46

The Most Wanted Best Salon Team on what makes their staff tick

CLASSIFIED EXECUTIVE

DEPUTY EDITOR

STAFF WRITER

SPECIAL PROJECTS MANAGER

ART DIRECTOR

DIGITAL ASSISTANT

SPECIAL PROJECTS DIRECTOR

DIGITAL DESIGNER

ONLINE AND DIGITAL EDITOR

DEBORAH MURTHA NICK JABBAL EVA VESTMANN

ADAM WOOD

ANNA SAMSON KELSEY DRING

DAVID HAMMOND JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

ALISON ROWLEY

creativeheadmag.com

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Redken embraces Las Vegas, Dior gets deconstructed and The Coterie welcomes session’s next generation

AMANDA NOTTAGE

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SIDE FREE IN

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

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www.organiccoloursystems.com

To find out how to become an Organic Colour Systems stockist contact:

e healthierhair@organiccoloursystems.com | t 01590 646462

Hair: Organic Colour Systems Salon Mentors; Michel Koller, Stefanie Kaufman, Tracey Burnap Make-up: Tara Sanger Photography: Magdalena Bieth Creative Direction: Karine Jackson

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MWIT19:

NEW CATEGORIES REVEALED! MOST WANTED AND The It List Awards is now open for entries and has unveiled two new categories for 2019. The Most Wanted Independent Stylist Award is for a stylist who maintains a busy column within a salon while also busily building a ‘Brand Me’ reputation. The Most Wanted Best New Boutique Salon is to honour small salons with a unique sense of style, which have opened for business after February 2018. Now in its 19th year, Creative HEAD’s industry-leading accolades have had a shake-up – for the first time, promising young Irish competitors can enter The It List Awards, while Irish salons are eligible for all Most Wanted categories. Think you have what it takes? The deadlines for entry are the 13 and 20 May for Most Wanted and The It List respectively. Lucky finalists will be invited to attend our dazzling Grand Final, taking place on Monday 2 September, to celebrate the incredible achievements of our industry’s stars.

See page 30 for more information and for a full list of categories.

Advanced Pro Salon ColourCode comes in a whopping 117 colours.

Enriched with argan oil and anti-oxidants, ProPlex Technology helps to repair and strengthen hair from within as it colours. advancedprosalon.co.uk

Clockwise from top left: ALEXACHUNG, Nabil Nayal, Mark Fast, Kalissi, Preen, Matty Bovan, Burberry, Erdem and Mary Katrantzou.

Images courtesy of BaByliss PRO, L’Oréal Professionnel, Redken, Revlon Professional, TIGI, Toni&Guy and Wella Professionals

The edit

Balloons and baby hair – the LFW A/W19 briefing

LONDON FASHION WEEK delivered on hair concepts, with the intricate, wet-look baby curls at Burberry, courtesy of Guido Palau for Redken, getting everyone talking. More innocent kiss curls fronted slicked-back ponytails at Preen by Thornton Bregazzi, created by Most Wanted Hair Icon Eugene Souleiman for Wella Professionals and ghd, set in place using a ghd air with diffuser. We got an exclusive peek at Josh Wood washing wefts in the sink, coloured with Redken City Beats to match Mary Katrantzou’s elemental theme. TIGI’s Maria Kovacs channelled ’50s screen sirens for Mark Fast and Anthony Turner created a parade of Hitchcock heroines for Dyson and L’Oréal Professionnel at Erdem. Balloons were the unlikely hero backstage at ALEXACHUNG – Alex Brownsell used them to create fluffy, static texture set with L’Oréal Professionnel Infinium hairspray. Meanwhile Most Wanted Session Stylist Syd Hayes was channelling a punk attitude for both Matty Bovan and House of Holland, using BaByliss PRO clippers for shorn bobs on the former and the 2-in-1 Prima tong for the latter. It was a Marie Antoinette moment at Nabil Nayal, created by John Vial for Revlon Professional, and the Toni&Guy team were busy bees, sending Cos Sakkas, Jon Wilsdon and Indira Schauwecker out to team up with Fashion Scout for labels including Kalissi.

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#CHedit Richard Mannah

MY month

AHEAD

What March has in store for...

JAYNE PRIGENT

JASHAIR GROUP

JOICO lights up Berlin

COLOUR US

HAPPY Discover who will be heading to the L’Oréal Colour Trophy Grand Final at these regional heats. Winners of the competition, including the Afro Award being judged on 18 March, are announced at the Grand Final.

25 MARCH Northern Irish Regional Semi-Final, Belfast 31 MARCH Scottish Regional Semi-Final, Glasgow 1 APRIL North East Regional Semi-Final, Leeds 2 APRIL North West Regional Semi-Final, Liverpool 7 APRIL Western Regional Semi-Final, Cheltenham 8 APRIL Eastern Regional Semi-Final, Cambridge 9 APRIL Southern Regional Semi-Final, London 10 APRIL London Regional Semi-Final, London

3 JUNE L’Oréal Colour Trophy Grand Final, London

IN CONVERSATION WITH… IS BACK!

THIS MONTH, Creative HEAD’s Amanda Nottage invites Sean Nolan, Wella Professionals Colour Creative member and technical director of HOB Salons, to have a good-old natter. Topics range from deciding to leave a promising academic career to fostering the perfect team dynamic. Visit creativeheadmag.com

Saks Doncaster and Saks Northallerton

JOICO INTERNATIONAL GUEST artistic director Richard Mannah was on hand in Berlin to introduce the brand’s new line of professional in-salon bond-protecting and colour-protecting treatments, Defy Damage.

The international press, including Creative HEAD publisher Catherine Handcock, were in the German capital to sample what has been described as a ‘game-changer’ – a spray-on additive that works with any hair colour brand and lightener to renew bonds, increase lift and colour deposit.

Saks gathers to award star salons SAKS DONCASTER AND Saks Northallerton were crowned joint Hair Salon of the Year at the 2019 Saks Gathering and Awards at the Hilton Metropole in London, with Saks Sedbury Hall scooping Hair and Beauty Salon of the Year. More than 500 were in the audience to see the winners revealed

by Saks managing director Stephen Kee, and watch the Saks Art Team stage a celebration of big hair. There was a special shout out to Saks Hexham, named the SAKS4EVE Fundraising Salon of the Year.

“Spring is nearly upon us, and we always have a good feeling of renewed energy across the group. It’s the start of our search for new apprentices as school leavers are considering a career in hairdressing.

Our Great Wall of China Trek is fast approaching and the staff participating are increasing their training for the pending Trek in April.”

DARREN FOWLER

FOWLER35 AND FOWLER HAIR ACADEMY

“I’ll be working with our team to plan and run our Glossing Kitchen event, where we’re inviting our non-colour clients and gents to an evening all about colour and men’s grooming. And of course I am really excited to be on stage at Salon Smart, which will be an inspirational event.”

MOVERS AND SHAKERS

Jonathan Andrew has been named global brand ambassador for Fudge Professional.

Lesley Jennison, global colour ambassador for Schwarzkopf Professional, is now based at the Billi Currie salon in Marylebone.

Headmasters has named Gareth Williams as creative ambassador and colour lead, and Alfie Pfeffer as creative colour ambassador for the salon group.

Brandon Messinger has returned to HOB Salons as style director at its Camden salon.

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Premium Quality Gently processed, expertly blended, long lasting, no damage, traceable, soft Virgin Remy hair Ethically Sourced We only source 100% Virgin Remy hair directly from donations made to Indian temples Social BeneďŹ ts Indian temples use the proceeds of the hair sale to support local charitable causes Blended by Hand Our hair extensions are handmade and expertly blended strand by strand Made in Italy Fully respecting human rights, local traditions and ethical values Beauty and Self-care Empowering women who dream of beauty, conďŹ dence, health and integrity

World leading ethical hair extensions www.greatlengthshair.co.uk

For a quick shake-up to a client’s colour try the new shades of KMS STYLECOLOR. Inspired by vibrant Miami, these peach, blue and berry spray-on colours are an easy way to spice up shades without commitment.

Glossy, healthy hair is made easy with five new additions to Schwarzkopf Professional’s BC Bonacure range. We think the pH 4.5 Color Freeze Chocolate Micellar Shampoo will be a big hit.

RRP FROM £11.45 0800 526741 schwarzkopfpro.com

RRP £23 EACH 0330 1239530

Say hello to new-look Fudge Professional Headpaint. The Triple Conditioning Complex leaves hair looking (and feeling) swoosh-worthy.

IN-SALON SERVICE 020 7845 6333

kmshair.com

fudgeprofessional.com

Irresistible services consumers will want to snap up, selected by the Layered team

ART to follow

Promotional packs from milk_ shake contain a special Milky teddy bear and a combination of milk_shake products to raise money and awareness for Polar Bears International.

RRP £24.99

01392 365177

milkshakehaircare.co.uk

Keep even the most fragile hair in top-to-tip condition with the new hairbrush from Tangle Teezer. Joining The Original and Thick & Curly hairbrushes in the brand’s core collection, the Fine & Fragile is super gentle for sensitive scalps and fine hair with ultra-flexible teeth.

Whether it’s breakage from colour or heat damage, or stressed-out and patchy scalps, it provides gentle detangling with its two tiers of teeth. A brilliant opportunity for you to illustrate your expertise and prescribe the perfect brush for every client in your chair.

Boast about your beautiful blonde work with the Kenra Colour Simply Blonde range.

With multiple lightener formulas to fit any style and different tones to choose from, you’ll be spinning hair into gold in no time.

IN-SALON SERVICE 0330 1231907 salon-services.com

RRP £11

020 7274 6128 tangleteezer.com

Shine a light on new @ELUMENATED METALLIC shades from Goldwell’s Topchic and Colorance collections – shimmering Cool Bronze, Cool Copper and Steel Violet – or turn down the light with @Pure Pigments Cool Violet.

IN-SALON SERVICE 01323 432100 goldwell.co.uk

BondFix Strengthening Conditioner from Celeb Luxury works to strengthen and restore hair health in a single application, while Viral Hybrid Colorditioners with BondFix are a conditioner, colour and bond rebuilder in one, in an array of gorgeous colours.

Leave your mark with staino, an intense direct dye from evo fab pro. Jewel-bright and lasting up to 50 washes that fade true-to-tone, these 10 shades can be maintained with matched colour maintenance conditioners.

FROM £13.99 EXC VAT 0330 123 1907

IN-SALON SERVICE 0800 9554285

salon-services.com

evohair.co.uk

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STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS Do you believe in magic?

Because we do! The spray-on Pro Series 1 Bond Protector from the new JOICO Defy Damage range had us stopped in our tracks, a completely new way to approach colour and hair health. Quick and easy to use, it works in tandem with the Pro Series 2 Colour Treatment, with a high concentration of JOICO’s Smart Release technology to replenish weakened bonds and deeply hydrate. The clever duo works with any brand colour products to reinforce strained strands and leave hair stronger and shinier. Clients can continue to care for your colour work with an extensive homecare collection, full of arginine, moringa seed oil and a protective lipid for start-tofinish damage protection.

Prepare to be amazed…

RRP FROM £17.50

joico-defydamage.com

IT’S ALL ABOUT... THE ELEMENTS

Whether it’s humidity or extreme dryness, the revamped Frizz Dismiss range from Redken can combat the elements with sustainably sourced babassu oil. Ideal for all hair types, rain or shine.

RRP FROM £17.50 0800 0854 4956 redken.co.uk

CREATIVE HEAD

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Attract new clients with Revlon Professional’s pollution fighting range MAGN±T. It’s AntiPollution Neutralizer is an industry first and works with any brand colour.

RRP FROM £17 020 7391 7440 revlonprofessional.com

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WHY DID YOU WANT TO BE A HAIRDRESSER? Hairdressing has been an interest of mine for a long time. At the age of 13 I had a queue of friends lining up for me to curl their hair before the school disco and I loved it. Of course back then I was no expert – I was using a pencil and straighteners! But it was at that point that I realised I had a passion for hair and thoroughly enjoyed making people feel good about themselves. I just loved that connection and the way you could make someone feel by changing their hair. I love meeting new people and creating styles for them to match their personality.

NATASHA CAMERON AGE: 23 SALON: MCINTYRES, DUNDEE

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? It’s definitely being chosen to be part of the Wella Generation NOW Team. It’s been amazing so far. My confidence has grown so much because of it, which is one of the main things I was concerned about.

The amount I have learned and the experience I’ve gained in a small period of time has been incredible.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? I would love to be a highly-thought of and sought-after mentor and educator, creating my own unique styles and inspiring the younger generation.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? To work with Kate Moss, Gigi and Bella Hadid, Kendall Jenner and Beyoncé! If I could do all of their hair for a huge event that would be a dream come true.

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No room for

complaints CLIENTS CLAIMING THEY DIDN’T GET WHAT THEY ASKED FOR? KEEP EVERYONE ON THE SAME PAGE WITH TIMELY’S CONSULT APP

WE’VE ALL BEEN there – you work for hours cutting and colouring to create the look your client has shown you on their phone.

They leave happy, only to return a day later demanding a refund for a look they apparently didn’t ask for. What went wrong?

The perfect client consultation process can protect your brand, reputation and bottom line. According to interviews by salon marketing specialists Lockhart Meyer, 97 per cent of hairdressers claim that they give a consultation at every appointment, but only seven per cent of clients believe they had one. With Timely’s free Consult for Hair Salons app, the consultation process is clarified and you receive clear insights about your client’s expectations, ensuring you’re both on the same page before you begin.

Simply download the app and ask your client to fill out the consultation form on iPads or iPhones when they arrive. You can then discuss their notes before uploading them safely to Timely’s integrated cloud storage. To ensure the information captured by Consult is as useful for you as it is for your client, Timely has teamed up with industry expert and hair educator Dario Cotroneo, owner of Dario Salon and DCI Education in Australia, to help design the forms. This way, if refunds or re-dos are being demanded at no fault of the stylist, the agreed consultation notes and documentation are there to fall back on.

“It’s so easy for clients to tell their social communities about a bad salon experience. Potential reputational damage, combined with the cost of redoing a client’s hair, is an increasing problem for the hair industry” DARIO COTRONEO DARIO SALON AND DCI EDUCATION

IF YOU USE THE TIMELY IPHONE OR IPAD APP, BEFORE AND AFTER PHOTOS CAN ALSO BE TAKEN AND UPLOADED TO YOUR CLIENT’S TIMELY PROFILE, ALONGSIDE THE CONSULTATION FORM. IT’S SEAMLESS AND SIMPLE – THE PERFECT CLIENT EXPERIENCE, WITH NO ROOM FOR COMPLAINTS

DOWNLOAD THE CONSULT FOR HAIR SALONS APP FREE FROM THE APP STORE, OR VISIT GETTIMELY.COM/CONSULT FOR MORE INFORMATION CREATIVE HEAD

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18/02/2019 09:44

#CHedit

Inside story AESTHETICS HENLEY-ON-ARDEN Set in the beautiful market town of Henley-on-Arden, the latest outpost of Aesthetics is a painstakingly restored Grade ll-listed building that was designed with a helping hand from Pinterest. There are two open fires, one courtyard garden, an abundance of natural light and lots of space for clients to work, read or just be – the brand’s newest salon has been designed with guests’ time in mind. “We’re sensitive to time being a precious commodity for clients and have designed the salon to work around their needs,” explains co-founder Sarah Bowron, who’s keen the venue feels like an extension of a client’s own home. All stations have integrated sockets and chargers to enable working (or surfing) in the chair, and if clients want to bring their furry friends, doggy treats are on demand. Want to curl up by the fire? They’re fine with that. “Bring your children, meet friends, grab some lunch, it’s all good by us,” she says.

HOT BUYS

now open

A ROSE BY ANY OTHER NAME

Takara Belmont’s Eos chair sports a tactile plywood shell, available in rosewood or brindle, combined with black or chrome metalwork to suit any salon’s colour palette.

Its replaceable cushions and protective cover keep things practical, too.

Price from £980 020 7515 0333 takarahairdressing.co.uk

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CAVELL HAIRDRESSING NORWICH

Based in the heart of the city’s Golden Triangle, Cavell Hairdressing is passionate about being an eco-friendly salon and has a L’Oréal Colour Specialist on the team!

CREATIVE HEAD

20/02/2019 10:31

?

L A E D O N R O DEAL BUSINESS YOU’LL WANT TO BE N LO SA UR YO NG LLI SE TO S ME CO IT WHEN ST PRICE FOR THE LEAST HASSLE BE E TH ING TT GE E U’R YO RE SU LY TE ABSOLU

SELLING UP IS never an easy decision to make – from an emotional attachment to the space and your team, to concerns about finding the right buyer. No matter how well things seem to be going, having a back-up plan in place is simply good business sense.

“To maximise the return on your business, you need a sound exit strategy,” says NHF/ NBF chief executive Hilary Hall. “Ideally, this should be part of your business plan. Even when your business is new and growing, it’s good practice to have an exit strategy in place – just in case unexpected circumstances mean you have to sell at short notice.”

SHOW ME THE MONEY

A common mistake is over-valuing your business, which is easy to do when you are emotionally invested as much as financially.

“There’s also a danger that you may not realise how much your business is worth and under-value it,” Hilary adds. “You’ll need an expert valuation to ensure your expectations are neither too low nor too high.” Your best bet? Head to a reputable business broker, who offer a one-stop service in order to

help organise a sale from start to finish.

You can find further information on our Trade Member broker ETS Corporate at nhf.info/ETS

KEEP YOUR COOL

NOT YET AN NHF/ NBF MEMBER?

THE NHF/NBF CAN HELP WITH EVERY ASPECT OF YOUR BUSINESS. FOR LESS THAN 75P A DAY, THE BENEFITS INCLUDE:

Even if you’re looking into a sale as a purely speculative venture, it’s important to keep mum on the whole process. The last thing • Valuable discounts you need is rival salons looking to poach on industry-specific staff, or staff and clients getting cold feet and insurance going elsewhere. Selling can be an incredibly • Free health & safety unsettling time for your staff, so be sure advice to offer the best support you can by being clued up on all HR issues. “Our 24/7 HR and • Free 24/7 legal and commercial legal helpline is an commercial helplines indispensable benefit at times JOIN like this,” says Hilary. “When • Membership THE NHF/NBF selling your business, you helpline for can call for expert legal BEFORE THE END everyday advice on commercial or business advice OF MARCH 2019 AND HR issues, so you’ll never QUOTE CHM25 TO • Free be alone if things become GET £25 OFF YOUR employment difficult.” Members can MEMBERSHIP FEE! and chair renting download a free guide at contracts nhf.info/selling-guide

To discover more about being a member of the NHF/NBF, call 01234 831965 or visit nhf.info CREATIVE HEAD

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18/02/2019 10:21

THE BUSINESS EDIT

DR DENISE BADEN ECO HAIR AND BEAUTY

WHY IS NOW A GOOD TIME FOR SALONS TO BE THINKING SUSTAINABILITY? People have been spurred into action not just by climate change warnings and the need to reduce our carbon footprint, but also by seeing on TV how waste affects the environment. Since Blue Planet II, where David Attenborough narrated how a whale mother was still carrying her dead baby, poisoned by plastics, we’ve seen an increase in stylists telling us their clients want to know their hairdresser is not part of the problem.

WHAT ARE THE BENEFITS OF YOUR SUSTAINABILITY CERTIFICATION? The changes identified in our Sustainable Salon Certification scheme saves the typical salon 286,000 litres of water, 24,150 kWh of energy and £5,300 a year.

We concentrate on showing how greener practices lower bills, save time and have health benefits. We also promote all certified salons via social media and our sustainable salon locator at ecohairandbeauty.com.

HOW DO I GET CERTIFIED? Getting certified is easy, fun and cost free. Work through our virtual salon online, which takes about 30 to 45 minutes, then you will each receive a Sustainable Stylist Certificate. Then the salon owner needs to self-certify to get a sustainable salon certificate – it takes just a minute or two.

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CAN ‘BEAUTIFUL’ BE BAD FOR BUSINESS? IT’S NO SECRET that social media has changed the hairdressing industry.

Potential clients judge salons based on their social platforms, which they access in a few clicks, and make their decisions in a matter of seconds.

Being a visual platform, many hairdressers understandably use Instagram to promote their work – and the accounts that garner the most likes often push eye-catching rainbow hair. But are some salons being overlooked because their work doesn’t fit into this mould?

“My fabulous salon – and our client base – has just been called a ‘beautiful place but with boring clients’ by a product supplier who doesn’t see us as being relevant to its publicity efforts,” explains Melissa Timperley (see box, below). “However, it seems that now in our industry the visual shock factor outranks the beautiful – particularly where social media is involved.” Has it become the case that creating beautiful hair can be bad for business?

Session stylist Jodie Austen is familiar with the challenge of finding the right balance between using social media to promote her work and staying loyal to her artistry. She believes that the fault lies with the short-sightedness of the brands, not the work of hairdressers.

“Brands are still learning how to utilise

social media. It’s almost like they’ve panicked and prioritised accounts with a large following rather than remembering to showcase the talented professionals and real artists,” she explains. “I have somewhat stubbornly stayed true to what I enjoy creating and doing with hair.”

She’s not the only hairdresser who has been considering the relationship between authenticity and success. “I think being true to your own personal branding is what counts,” argues Stephanie Ritchie, owner of The Hair Club in Glasgow.

“While my salon space is very different to others in my city, my style of client is very natural and I’m selective with what brands I carry, to fit in with my vibe. When it comes to publicity and social media I think many people are involved in a numbers game of chasing followers – but no matter what, there is room for us all.”

“Some of the most memorable and ‘liked’ photos on our Instagram page within the last year include rainbow hair and a pink scalp bleach. However, we also know that a beautiful balayage always attracts a lot of attention,” says Bad Apple Hair Group’s Gavin Mills. “It’s important that our social media personality is authentic, an honest reflection of what our stylists can create.

We don’t feel any pressure to push certain looks.”

MELISSA TIMPERLEY

MELISSA TIMPERLEY SALON I’m a firm advocate for an ‘all-inclusive’ everyday society.

However, I do wish that this industry would acknowledge the salons creating beautiful styles for fabulous clients of all ages and backgrounds. Instead of favouring outlandish, vivid (and often filtered) images for social media, how about giving some support for all the salons who are making ‘boring’ clients a better version of themselves, and feel great when they leave? When my fabulous salon and our client base was called a ‘beautiful place but with boring clients’ by one of our product suppliers, my first reactions were shock and upset.

My main question therefore to the product companies is this – do you really only want to attract the weird and the wonderful? Take a look outside, there are swathes of potential clients out there who don’t fit into that category. It just doesn’t seem like good marketing.

CREATIVE HEAD

21/02/2019 14:48

#BusinessEdit

LIFE LESSONS

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION With the National Living Wage set to rise in April, how can salon owners stay ahead of ever-increasing costs AND stay profitable? Rent and the cost of products are always increasing, so what can be done to ensure businesses thrive, without alienating clients?

KEVIN KAHAN KEVIN KAHAN

Experience life. Soak up as much information as you can and grasp life by the horns!

Travel, eat, watch, read, socialise. Life is a journey; be open to everything in order to make the best of yourself.

Believe in yourself. If you’ve got a plan, have the confidence to do things 100 per cent your way. I learnt the hard way that a business partnership wasn’t right for me – I should have had the self-belief to go it alone.

Get active. One of the biggest challenges in hairdressing is remaining inspired and keeping strong, physically and mentally.

I achieve that by staying fit – I train three to four times a week and do Pilates regularly. I couldn’t function without regular exercise.

Appreciate others. I wouldn’t be where I am without my wonderful team.

My manager Katherine is my backbone and my partner Paul runs the business side. Nothing would be possible without them, so I feel very lucky to have such unfailing support.

2018

KEN’S DIAGNOSIS

SIMONE THOMAS, SIMONE THOMAS SALONS

An interesting question Simone, and one year at the same time, just before a rising where the answer should be built into the market (for example at the beginning of April ‘DNA’ of how you run your salon. One of the or October ), we recommend that you increase reasons that I became a member of 3•6•5 more the price of every single service in your salon than 25 years ago was that, like most salon by the same percentage. No ifs, not buts, no owners, I trained to be a hairdresser and not a emotion... just do it! businessman. Businesses sell their products Price rises are part of life and deep down based upon their manufacturing costs, their clients know that too. However at the same distribution and marketing costs, their fixed time as you raise prices, look at everything costs, the profits they want to make, they add a that you do and ask yourself: “is buffer for potential discounting and then add your ‘product’ truly worth what the relevant sales taxes and this produces the you now need to charge for price they sell their product at. it?” Are you delivering an Hairdressers tend to look at their average product or a first class competitors, they often undercut them just market-leading one? Deliver slightly and then pray that at the end of the day today what you delivered they will make a profit. All of your concerns are yesterday and you will only be systematically factored into regular price rises able to charge today what within any normal business. Hairdressers are you charged yesterday. often scared of raising prices because they react Raise your ‘spec’ and emotionally and not with a business mindset. you will be able to Often they try to absorb any increased costs, raise your prices. which can only ever have one effect. Reduced Because you’re profits! If I were to give you some ‘tough love’ worth it, Simone! then I would say that the National Living Wage increase shouldn’t bother you at all. As an SEE industry, minimum wage appears to hit us far KEN WEST more than it should, but that’s another whole SPEAK AT article. The reality is that the rise happens every year, just like your stock costs increase 25 MARCH AT THE PARK PLAZA, LONDON and all of the other costs across your business.

So back to the ‘DNA’ of your business. Every DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag CREATIVE HEAD

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21/02/2019 16:44

#BusinessEdit

APPRECIATED EMPLOYEES ARE MORE PRODUCTIVE A STUDY BY Engaging Works has revealed that UK workers rank tenth in a global happiness at work survey, while eight of the countries ranked above the UK are also more productive.

NHF/NBF president Agnes Leonard explained that while you may not have had time to celebrate Employee Appreciation Day (on 1 March), it highlights why it makes good business sense to do all you can to keep your employees happy and make Employee Appreciation Day a year-round event.

Ideas include discounts on retail products, extra time off, special outings (which are also great for team building), and a regular ‘employee of the month’ competition. “Simple gestures such as remembering staff birthdays with a card and voucher and saying thank you for a job well done will also help to create that essential ‘feel-good’ factor that’s so necessary for your salon to thrive and grow,” Agnes added.

GET PLANNING FOR TAX YEAR AHEAD THE END OF the tax year (5 April) is fast approaching, so now is a good time to plan ahead and get organised, NHF/NBF chief executive Hilary Hall has said.

She explained: “It’s vital to ensure that everything related to your business finances is properly recorded and documented. One important reminder is that VAT-registered businesses must ‘go digital’ from 1 April 2019. This means using specific software to submit VAT returns. Speak to your financial adviser to make sure you are ready for this change.”

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APPRENTICESHIP STARTS STILL SUFFERING DESPITE UPTICK THE LATEST OFFICIAL figures for apprenticeship starts show that numbers for August to October 2018 have improved on the previous year, but are still below the figures for the same quarter in 2015/16 and 2016/17.

This trend was reflected in the NHF/NBF’s 2018 industry-specific stats (nhf.info/industrystats) which showed fewer people starting hairdressing and barbering apprenticeships in England.

National Apprenticeship Week, taking place from 4 to 8 March this year, is a timely reminder of the benefits of apprenticeships for both individuals and businesses, said NHF/NBF director of quality and standards, Caroline Larissey. “Taking on an apprentice in the hair and beauty industry is a great way to pass on your skills, knowledge and experience with the aim of building a loyal workforce while also benefiting from a young person’s energy, creativity and ideas,” she said. “It’s a win-win situation.”

She added: “The NHF/NBF will continue to campaign on apprenticeship standards and the need to make them affordable for small businesses, despite recent changes in funding.”

In addition, from January 2018, secondary schools have been required to comply with legislation known as the Baker Clause to ensure young people are aware of the full range of opportunities open to them, including apprenticeships. However, a recent report found that few schools are complying with this requirement.

Minimum wage rates rise reminder THE NATIONAL LIVING WAGE (NLW) and National Minimum Wage (NMW) rates are set to rise from April 2019. The new rates will be: • National Living Wage (over-25s): £8.21 • Age 21-24: £7.70 • Age 18-20: £6.15 • Age 16-17: £4.35 • Apprentice rate: £3.90 NHF/NBF chief executive Hilary Hall, said: “The government will continue to name and shame employers who pay below the NLW and NMW, so make sure you know how much you should be paying. And remember that apprentices aged 19 or over in the second year of their apprenticeship should be paid the age-appropriate NMW.”

CREATIVE HEAD

18/02/2019 09:50

BEING A GREAT HAIRDRESSER IS NO LONGER ENOUGH NOT ANOTHER SOCIAL MEDIA COURSE 1ST & 15TH JULY | £200 In true ‘Not Another’ style we will be completely transparent, with no secrets and no bull**** on how we have created the fastest growing following in the UK

COMING TO SCOTLAND AND IRELAND IN 2019!

90% of our new clients come from free instagram - we have never needed to advertise!

This event is going to be like nothing you’ve ever experienced before!

We’ll show you how you can have free advertising for life!

NOW AVAIL ABLE TO BOOK ONLINE AT W W W.NOTANOTHER ACADEMY.COM

#BusinessEdit

BUSINESS BUILDER Many clients are looking to refresh their look and opt for lighter or bolder shades as we head into spring. With this in mind, there are two great mix and match offers this March on a selection of brands including XP, Lômé Paris and #mydentity: buy four tubes and get one free, or buy eight tubes and get four free.

Perfect for salons looking to buy in bulk!

It’s easy to see how professionals fall in love with the Lômé Paris hair colour collection. The brand will be at venues across the UK & Ireland for two-hour Lômé Paris taster sessions to discover how to achieve natural, multi-tonal colour results along with tips and tricks from experts. Search @salonservicesuk for more information

TEACH ME!

THE SERVICE STATION In association with

ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

RENA PARROCK National colour specialist at Sally Salon Services Q: Why do you believe that education is so important for the hairdressing industry?

A: “There is no doubt that

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

This month, Salon Services customers – both online and in-store – will receive a free Klipad 7-inch 8GB tablet and case when they spend £150 or more on select brands. For terms and conditions, visit salon-services.com

WELL-GROOMED BUYS FOR THE BOYS AT

Available across stores and online, Salon Services’ exclusive own-brand range – Burban – includes products for all barbering and grooming needs. Ideal for strengthening and protecting hair, Burban’s Matte Paste (£8.99 exc. VAT) will help create a textured style without a wet look.

education is one of the most critical ingredients for continued growth and success – particularly in hairdressing, where trends are constantly changing and being updated. In this industry, every day presents us with so many opportunities for us to learn. Not just through training courses, but also through day-to-day activities. Take new brand launches for example, such as our recent Lômé Paris colour launch. It’s important for stylists and colourists to learn about every aspect of the products, such as the features and specifications.

And if it’s a hair product, test it out on dolly heads or even on your own hair – that way you can properly showcase the amazing results to your clients!”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 28

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CREATIVE HEAD

21/02/2019 14:51

DUBLIN

CREATIVE HEAD’S NETWORKING CLUB THE COTERIE IS COMING TO DUBLIN FOR THE VERY FIRST TIME! PREPARE TO BE INSPIRED…

CINTA MILLER

FASHION, MUSIC AND CELEBRITY HAIR STYLIST/MAKE-UP ARTIST

From LFW shows to music videos and film premieres, Cinta Miller has worked with impressive names like designer Edeline Lee, actor Idris Elba and musician Craig David and brands Belstaff and boohoo.

FAYE PURCELL

CREATIVE MANAGER FOR BMG

Responsible for developing unique creatives for artists including Kylie, The Feeling, Bryan Ferry, Lenny Kravitz and Newton Faulkner, Faye currently takes the lead on visual projects for music company BMG on its frontline releases.

JOHN VIAL

SESSION HAIR STYLIST & CO-FOUNDER SALON SLOANE

John Vial has worked with the world’s most iconic designers, photographers, magazines and celebrities. He’s an instrumental name at London and New York Fashion Weeks and London Fashion Week Men’s.

MONDAY 8 APRIL 2019 7PM UNTIL 10PM, DUBLIN

£15 EARLY BIRD TICKET (LIMITED NUMBER AVAILABLE – BOOK

BEFORE 19 MARCH)

BUY TICKETS AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416 SINGLE TICKET £25 / TICKET BUNDLE (FIVE) £100

Price includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

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20/02/2019 15:04

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MW IT 19

19/02/2019 14:55

!

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2019

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2019

SALON SESSION STARS

ATE AWESOME TALENT AND BR LE CE DS AR AW ED NT WA ST MO EN – CREATIVE HEAD’S . THE 2019 COMPETITION IS NOW OP ING SS RE IRD HA OF S EA AR L AL IN EXCELLENCE D SESSION PLEASE STAND UP? WOULD THE STARS OF SALON AN

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21/02/2019 11:34

NEW! ALL CATEGORIES NOW OPEN TO THE UK AND IRELAND CATEGORY SPONSOR

INDIVIDUAL AWARDS NEW!

INDEPENDENT STYLIST

For a stylist looking after clients at a salon while busy building ‘Brand Me’

MALE GROOMING SPECIALIST

For a salon or session hairdresser demonstrating standout work in men’s hair

CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

BUSINESS THINKER

For a salon owner or director who has built an outstanding salon business

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise

HAIR TREND

For the best on-trend image of the year

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large

SESSION STYLIST

For the most exciting hairdresser working in fashion (by nomination only)

HAIR ICON

For the most inspirational hairdresser of 2019 (by nomination only)

CATEGORY SPONSOR

TEAM AWARDS NEW!

BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

BEST SALON TEAM For salon teamwork at its best

BEST LOCAL SALON

For a salon that best serves its local community

BEST NEW SALON

For a new or revamped salon that turns heads

BEST SALON EXPERIENCE For a salon that delivers top customer service

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COMPETITION CLOSES MONDAY 13 MAY ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19 QUESTIONS? CALL +44 (0)1434 610940 OR EMAIL EVENTS@ALFOL.CO.UK

19/02/2019 14:56

EW UK N G IN IT C X E T S O M E H T H FOR CREATIVE HEAD’S SEASRSCING STARS IS ON. DO YOU HAVE IT? AND IRISH HAIRDRE

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19/02/2019 14:57

WORK HARD. DREAM BIG. GET NOTICED!

R UNDER O 0 3 D E G A S R E S S E R D IR FOR HA ND! A L E IR D N A K U E H T O T N PE ALL CATEGORIES NOW O THE RISING STAR

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TO BE NOMINATED BY THE SALON OWNER OR MANAGER

THE FASHIONISTA

For a young stylist making a mark in session circles

THE ENTREPRENEUR

For a young salon owner who has created an exciting and successful business

THE VISIONARY

For a young stylist or technician who is pushing creative boundaries

THE IT GUY/GIRL

Two trophies – one for a guy, one for a girl – awarded to a young hairdressing professional excelling in multiple areas of their work and destined for greatness

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COMPETITION CLOSES MONDAY 20 MAY ENTRY FORMS CREATIVEHEADMAG.COM/THEITLIST FOLLOW THE ACTION @CREATIVEHEADMAG #MWIT19 QUESTIONS? CALL +44 (0)1434 610940 OR EMAIL EVENTS@ALFOL.CO.UK

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19/02/2019 14:57

MAKE TIME F

HOW TO CREATE SUCCESS WITHIN YOUR

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #SalonSmart19

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19/02/2019 14:59

FOR CHANGE BUSINESS – NOW AND IN THE FUTURE

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

LAST CHANCE TO BOOK – CALL 01434 610944

WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart

•Based on single room occupancy ••Two delegates share a twin/double room

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19/02/2019 15:00

Paul Percival Percy & Reed

Bruce Masefield Bruce Masefield Hair

Sara Holmes Stuart Holmes Salon

Carolyn Sweeney Creations

Richard Phillipart The Boutique Atelier

Nicola Clarke Nicola Clarke at John Frieda

Sarah Black Linton & Mac

Darren Fowler Fowler35

BRILLIANT PEOPLE. GREAT

Andrew Collinge Andrew Collinge Dale Herne and Angelo Vallillo DNA Artspace

Charlotte and Dylan Bradshaw Dylan Bradshaw

Mark Maciver SliderCuts

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH

ASSOCIATE SPONSORS

@creativeheadmag #SalonSmart19

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19/02/2019 15:00

Simon Shaw Simon Shaw Education

Frieda

Ken West 3.6.5 Education

Bex Ohta Trevor Sorbie

Simon Tickler Salon Success

Monica Teodoro L’Oréal Professionnel

Bree Davie Trevor Sorbie

Sophia Hilton Not Another Salon

Jak Bakewell and Scott McKay Re-Invention House

Luke Hersheson Hershesons

MINDS. EXPERT INSIGHT Tom Connell Trevor Sorbie

Jo Robertson Brand artist

24-25 March 2019

Ken Picton Ken Picton Salon

THE PARK PLAZA LONDON RIVERBANK HOTEL

LAST CHANCE TO BOOK � CALL 01434 610944

WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT More details at creativeheadmag.com/salonsmart

•Based on single room occupancy ••Two delegates share a twin/double room

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19/02/2019 15:01

The pollution solution

Be your client’s colour defender with MAGN±T, the pollution shield for vibrant hair colour from Revlon Professional 40

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FROM CAR EXHAUSTS to dust particles, pollution is everywhere. And while there’s a plethora of technology-savvy beauty options to help protect skin, has anyone thought about the impact pollution can have on hair?

Skin cells are constantly regenerating, but hair shafts don’t. It’s up to you to help your guests to protect and keep hair healthy. And all that hard work you put into that colour result? Well, pollution can have an impact on that, too.

The metals already present in hair affected by pollution will interact badly with the hydrogen peroxide needed in colouring and lightening services, generating free radicals that break the keratin bonds, making the final colour result unpredictable, unreliable and dull...

But Revlon Professional has a powerful new defence system! It understands that colour is right at the heart of your salon’s services, and is obsessed with absolutely beautiful hair, just like you.

It felt compelled to take defensive action… welcome your innovative hero, MAGN±T. After years of research, Revlon Professional’s scientific team has a fighting formula – the Pollupl±x System, a patent-pending formula that’s an industry first. It’s an advanced combination of active ingredients compiled to tackle issues head on. The result? The best possible colour result with full protection for the hair fibre.

CREATIVE HEAD

21/02/2019 14:53

CR EATIV E HE AD AD VE RT OR IAL

Assemble your super powers MAGN±T COLOR LOCK REPAIRING SHAMPOO This reduces metal build-up and metallic particles, neutralises the negative effects of poor water while also helping recover the hair’s inner structure during a technical service.

MAGN±T ANTIPOLLUTION MICELLAR CLEANSER

*For best results, use with Revlon Professional brands

Removes impurities and external pollutants from hair and scalp, reduces particle deposits and neutralises the negative effects of poor water.

MAGN±T PROTECT ANTIPOLLUTION DAILY SHIELD Shields hair against environmental aggressors. It’s anti-free radicals, while it’s packed with UV protection to combat hair ageing. It also removes and prevents unpleasant odours.

WORKS WITH ANY COLOUR AND LIGHTENING BRAND!*

MAGN±T ANTI-POLLUTION NEUTRALIZER Patent-pending, this neutralises the negative effects of metals in colour services, while protecting hair’s inner structure.

Max your service menu Now consumers are more aware than ever of pollution and its effects, MAGN±T is an incredible opportunity for your salon to help allay any concerns their clients have and deliver added value services that help you build business and your reputation as a source of true expertise. And with #magnetservices hashtags across social media, all eyes will be on just what this exciting new salon-exclusive line can do.

MAGN±T MOISTURIZE ANTI-POLLUTION RESTORING MASK Reduces particle deposits, while fighting against free-radicals.

MAGN±T is easy to weave in any existing care and colour ritual – in full or in part. You’ll have the power and the tools to create a tailor-made routine with the products clients take home continuing your good work between salon visits and establishing a conversation around their hair’s health that can continue for visits to follow. And as an exclusive product from Revlon Professional, it will also establish greater loyalty from your clients.

For more information, visit revlonprofessional.com or call 020 7391 7440 RevlonProfessionalUK #createboldly #liveboldly #magnetRP CREATIVE HEAD

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TO CELEBRATE TALENT ACROSS THE AVEDA SALON NETWORK, THE BRAND IS RUNNING A SERIES OF #AVEDAARTIST COMPETITIONS, WHERE STYLISTS ENTER CREATIVE IMAGES ON SOCIAL MEDIA FOR THE CHANCE TO WIN A SHOOT DAY MENTORED BY ONE OF THE AVEDA ARTISTIC TEAM. WINNERS KARA THOMSON FROM JAMES DUN’S HOUSE AVEDA SALON IN ABERDEEN, GIOVANNA LOPES FROM BAUHAUS HAIR SALON IN CARDIFF AND DOMENICO SANSONE FROM GINA CONWAY AVEDA SALON AND SPA IN WIMBLEDON, WERE INVITED TO GET SLICK UNDER THE CREATIVE DIRECTION OF LUKE CASTILLO TO CAPTURE FRESH FINISHES ON A WET-HAIR THEMED SHOOT. HERE’S WHAT THEY CREATED…

PHOTOGRAPHY BY DANIEL SIMS 42

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CR EATIV E HE AD AD VE RT OR IAL GO ONLINE to see all competition entries – search #avedaartist on Instagram, or visit @AvedaUK

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“I decided to just to give the contest a try! I’ve only been hairdressing for a year, so this is my first shoot experience and in the build-up I was really nervous. But when I woke up on shoot day I was just screaming in excitement. I’ve loved having more creative freedom” GIOVANNA LOPES, BAUHAUS HAIR SALON @GIGISLOPES.HAIR

“My inspiration was S/S19 Fashion Week – simple, quite gender-neutral and glossy. I decided to work with the natural texture of my model’s hair, using Aveda Men’s products to provide a really strong hold – Liquid Gel and Confixor as well. The consistencies made them easier to use on the tight, porous curls to create shape” KARA THOMSON, JAMES DUN’S HOUSE AVEDA SALON @KARA_AVEDAHAIR

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CR EATIV E HE AD AD VE RT OR IAL

HAIR Kara Thomson, James Dun’s House Aveda Salon (@jdhaveda); Giovanna Lopes, Bauhaus Hair Salon (@bauhaus_hair); Domenico Sansone, Gina Conway Aveda Salon and Spa (@gina_conway_aveda). AVEDA CREATIVE DIRECTION Luke Castillo, Butcher’s Salon (@lukeccastillo, @butcherssalon). Photography: Daniel Sims (@simsnotebook). MAKE-UP Lucy Broggio (@lucy.broggio_mua). MODELS Dominique Dunn (@iam.dunn), Martha Liversedge (@marthaliversedge) and Poli Korol (@polikorol)

“I attended the Aveda Congress show at the end of 2018 and was feeling creatively inspired, so decided to enter the #AvedaArtist competition. It’s been a refreshing break from the salon – especially since I’m the manager – as I’ve been able to swap paperwork for a day of creativity!”

DOMENICO SANSONE, GINA CONWAY AVEDA SALON AND SPA @HERE.IS.DOM

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BEST SALON TEAM

Birds of a

feather THE BLUE TIT EAST VILLAGE GANG WON THE MOST WANTED AWARD FOR BEST SALON TEAM IN 2018 – SO WHAT MAKES THIS FLOCK SO SUCCESSFUL?

IT’S NEVER EASY building and nurturing a cohesive salon team – let alone one that gets the honour of piling on to the stage to accept the Most Wanted Best Salon Team trophy. But since opening in 2015, Blue Tit East Village in London has forged a group of stylists who work together to achieve great things. But what are the fundamentals of success? Turns out it’s teamwork, meeting challenges and a massive slide…

“The key aim of a salon business is to turn over a profit and make a good living for those who are part of it,” says Ilse Veldhuisen, salon manager at Blue Tit East Village.

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“Our team has embraced this and we know that when one member achieves, we all achieve. We have a collective and inclusive mindset and spirit.”

The Blue Tit group has a policy of setting benchmarks to help each salon to grow as a team, and the East Village salon has excelled, using them as a springboard for improving their individual work and achieving collective goals. A companywide challenge to improve product sales became an exercise in pinpointing strengths and ways to improve.

“We began by identifying the strongest retail advisers, so

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Blue Tit East Village, and the more exciting the activity the better. “It allows us to regroup and strengthen relationships,” she adds. It’s important to mix it up – one activity was a trip Ride the Slide at the Queen Elizabeth Olympic Park, the world’s tallest and longest tunnel slide. Sounds easy, right?

Well, some team members suffer from a fear of heights, others from a fear of the dark or are claustrophobic. “But we supported each other,” explains Ilse. “There is mutual trust and friendship inside and outside the salon.”

And they’ve only grown stronger since picking up that Most Wanted trophy. “It has given the Blue Tit East Village team a real boost in all areas, from client care and collections to retailing and planning,” says Perry Patraszewski, director at Blue Tit. “Many industry awards favour a particular individual stylist or focus on business, but winning this trophy was an accolade for all.”

Blue Tit East Village is flying high – and deservedly so.

Pictured below, from left: Steve McManus, Ilse Veldhuisen and Andreas Hinteregger

those members could demonstrate their skills and teach the rest of the team,” explains Ilse. “During weekly team meetings we developed communication skills through roleplay activities. Each of the stylists was armed with a wealth of expert knowledge that meant that they were not simply selling products but sharing much-valued advice.

“This made us more confident in our abilities and made us excited to talk to clients about their haircare regime.”

And the team’s retail strategy had fantastic results in more ways than one. “Our clients loved the advice they received and truly felt like they were being offered a bespoke haircare plan. This also encouraged clients to rebook, knowing that their stylist understood them and their hair. Sales grew 6.5 per cent and the other salons in the group have been trained in the same way as a result.”

Another challenge asked the Blue Tit salons to get creative, something that the East Village team excelled at when they chose not to opt for traditional models.

They used their imaginations and looked to Barbie not just as a muse but as a model [see inset pictures] – which of course brought its own set of challenges. “Most stylists know that synthetic hair is difficult to work with and, unsurprisingly, none of the team had experience with styling or colouring artificial fibres!” says Ilse. “Naturally, problems arose, but they were able to pool their knowledge and create a fun, creative photoshoot.”

Taking time out from the salon and getting together for some team-building is important to

2018

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18/02/2019 10:10

MAKE IT IS YOUR SALON TEAM READY TO MAKE YOUR COLOUR CLIENTS GLOW? SHIMMERING, RADIANT COLOUR JUST GOT A LITTLE MORE SPARKLE WITH ELUMENATION FROM GOLDWELL

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CR EATIV E HE AD AD VE RT OR IAL

MORE EYES THAN ever are on your colour work. That hue needs to glow on Instagram; you need chic and unique hues that catch the light – and everyone’s attention. With Elumenation from Goldwell, your client’s final finish won’t need any filter.

Think like a photographer and ensure you have the right light, always, for every client. Illuminate with Elumenation from Goldwell, a new colour universe that puts exceptional shades and brilliant shine in the palm of your hand. We’re talking the most vivid reds, the deepest blues, the freshest greens and the hottest oranges – alive with multi-dimensional reflections. But are you switched on to the perfect Elumenation for each client in your chair? Let us illuminate you…

Oxidant-free colour for intense and brilliant results with exceptional shine, Elumen has incredible durability and leaves hair looking super healthy. This is the purest level of Elumenation!

MAKE IT QUICK AND CONVENIENT WITH TOPCHIC AND COLORANCE @ELUMENATED SHADES

Ready-to-use formulas that are oxidative with an outer layer of Elumen reflections at your fingertips – you have a broad range, from grey coverage to fashion colours for whatever your client covets.

MAKE IT BESPOKE AND CUSTOMISED WITH @PURE PIGMENTS

Let’s be honest, @Pure Pigments is rather special. It uses revolutionary HD3 dye technology developed in collaboration with the experts at Fujifilm and it took 17 years to get it just right.

It provides 63 per cent more shine on average, compared to regular colour* and boosts the colour intensity of the colour formula by up to three times.** We like those numbers!

SHINE You have been Elumenated on what’s possible. And there’s something new and exciting for 2019. We’re about to travel at the speed of light – are you ready?

Keep reading…

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* Based on shine measurement TC6N in combination with @PP yellow, orange, red and violet compared to TC 6N at max. Recommended usage amount ** Based on Chroma measurements TC +@PP (yellow, red, orange, violet) versus TC + standard mix shades at max. Recommended usage amount

MAKE IT PURE WITH ELUMEN

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METALLIC Everything is Elumenated… and now that universe of colour has expanded, with three new @ELUMENATED METALLIC shades from Topchic and Colorance, and a delicious new hue from @Pure Pigments.

Mix and match the colours that are sheer perfection for your client, giving them the sparkling, metallic-glinted tailored result they simply will not get from a box at home – and giving your artistic side the chance to shine bright!

So meet the new metal marvels all set to stun this spring! Say hello to the new Topchic and Colorance @ELUMENATED METALLIC shades – Shimmering Cool Bronze with a velvety shine; subtle Cool Copper with a rose glow and Steel Violet with a frosted shine. Each one delivers beautiful, metallic colours with depth and coverage, spiced up with a layer of multi-shine reflections thanks to Goldwell’s unique @ELUMENATED technology.

And with new @Pure Pigments Cool Violet too, you can create vivid tones and counteract warmth all at the same time (don’t you just love a multi-tasker?). With Cool Violet in your kit, you can reinvent any shade, curating a smoky hue and a grey-vibed undertone.

Metallic? Fantastic! Make sure your colour kit is Elumenated to the metallic max for 2019 – it’s time to get creative and shine! Ooh, we can see a glint in your eye…

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CR EATIV E HE AD AD VE RT OR IAL

MANIA

SHINE ALL YEAR LONG WITH NEW METALLIC SHADES FROM GOLDWELL

Formulas!

Techniques!

Inspiration!

Goldwell’s got the lot on its trend-packed Education Plus YouTube channel.

Just press play

Let´s make 2019 the most colourful year ever. If you want to live your life in colour with new @ELUMENATED METALLIC shades from Goldwell, visit goldwell.co.uk.

For more inspiration, download the Goldwell Education Plus App GoldwellUK #GOLDWELLCOLORMANIA CREATIVE HEAD

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NICE

MIMIC MIAMI’S COLOURFUL VIBE WITH THREE NEW SHADES FROM KMS STYLECOLOR Nothing says ‘hot’ like Miami! Vibrant, diverse and always ready to party, there’s little wonder it’s been named one of the KMS inspirational style cities of 2019. Locals really know how to rock a bold look with ease, making it the perfect backdrop for the three new STYLECOLOR shades from KMS that help you to switch up your clients’ hair colour in seconds – for those

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who love to experiment but hate to commit. Formulated with an advanced polymer complex, STYLECOLOR pigments coat the surface of the hair in a thin, flexible film for an ultra-smooth finish. The clever spray-on formula is able to create tone-ontone results (even on dark hair) without any of the crunchiness, stickiness or patchy cover you might fear.

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CR EATIV E HE AD AD VE RT OR IAL

NUDE PEACH

INKED BLUE

VELVET BERRY

This is a softer hue that’s perfect for adding a subtle twist to everyday wear, inspired by the iconic, pastel-hued Art Deco buildings that can be found along Miami’s South Beach. Mist all over for a gentle wash of colour, or spray in sections from root to tip for modern, juicy highlights.

Violet and blue hues continue to be big news but can be quite the commitment.

INKED BLUE is a perfect way to trial the trend, taking inspiration from Miami’s bold Wynwood art district. A more vibrant shade than the existing STONE WASH DENIM, the two colours look great when layered together.

Warm and seductive, like the pulsing beat of a Miami street party, VELVET BERRY works brilliantly on both dark and light hair. Add a fun pop of colour to blonde tresses, or spray all over dark hair before brushing through for a soft purple hue. Build it up in stages to achieve the intensity you want.

.

Have you got clients keen to add a little Cuban heat to their look? KMS STYLECOLOR is pillow-proof and waterproof but still washes away easily with shampoo, leaving only the fun memories of the night before…

Connect through stories and shared experiences; through art, design, fashion and style.

To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com @KMSHAIRUK #STYLEMATTERS

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E L T T I L A Y TR

TLC

FROM TOP KNOTS TO BLEACHING, ILLNESS AND STRESS… YOUR CLIENTS’ HAIR GOES THROUGH A LOT, AND THEY’RE LOOKING TO YOU TO HELP THEM KEEP IT AS HEALTHY AS POSSIBLE. HERE’S HOW YOU CAN SHOW THEM YOU CARE AND BUILD YOUR BUSINESS OFFERING FURTHER WITH THE PERFECT PACKAGE OF #AskIain TREATMENTS AND TOOLS

Got a question for trichologist Iain Sallis? Tweet us now @creativeheadmag HAIR IS A RESILIENT material; but even elements both in and out of their control. “Stress can and he’ll answer the best at for clients with the best of intentions it cause breakage, hair loss and thinning,” says Mark creativeheadmag. goes through a lot. It’s little wonder then that Woolley, founder of Electric Hairdressing. “Because hair com in April! clients are looking for the best solutions to these problems – so make sure your salon is up to the task of nurturing their hair back to full health.

Hair and scalp issues are incredibly common – according to Tangle Teezer, hair loss and thinning affects one in four women – and they are also deeply personal. Iain Sallis, trichologist and founder of Hairmedic, is all too aware of how deep an attachment we have to our hair. “We put great emotional importance on it,” he says. “Subconsciously we look at peoples’ hair, skin and teeth and make an assumption of how healthy they are. Hair loss and poor hair can make people feel less youthful, less attractive and less virile.”

Hair is greatly affected by a client’s lifestyle, and reflects

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is often unprotected, it’s also susceptible to air pollution.”

Even the weather can take its toll, and pregnancy and hormonal imbalances can change hair density.

So how can you approach these sensitive issues? “Use your initial consultation to ask your client if they could change anything about their hair what would it be?” suggest Hayley Jennings and Jessica Patrick, co-directors at the Northern Hair Loss Clinic. “If your client is a regular, you may find it easier to bring up the subject, however you will still need to tread carefully, particularly if you suspect that the issue might be something the client isn’t aware of.”

Amy Wallace, style director and salon manager at KH Hair in West Bridgford, Nottingham, agrees with the importance of

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Fine & Fragile detangling hairbrush from Tangle Teezer

IN ASSOCIATION WITH

ensuring your clients feel supported during any conversations about hair loss. “It’s a really important part of my job to make them feel comfortable and to be discreet with any consultation that we may have,” she says. “I find sitting next to the client throughout the discussion and not hovering above them makes them feel more at ease and also allows for better eye contact and empathy. We can use the Nioxin Nioscope to magnify the scalp and follicle to help assess the possible cause of any hair loss or scalp irritation.”

Simone Thomas, owner of Simone Thomas Salons, believes that it’s worth forging links with other experts. Because of the increasing specialist needs, her salons also offer a hair loss clinic. “Salons should be partnering with trichologists and hair loss clinics, as well as dermatologists, nutritionists and psychotherapists,” she believes. “Within my business, we have partnerships with hospitals throughout the UK who refer

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clients to our clinics, as well as a team of professionals inhouse including wig makers, hair loss directors, nutritionists and dermatologists. If the salon has the space, maybe an area or floor could be converted into a hair loss department.”

An increasing number of hairdressers are deciding to train as trichologists to offer clients that specialised service, including Robert Eaton, creative director at Russell Eaton salons. “Training was very in-depth and took two years of education at the Institute of Trichology and then a further two years of mentoring as I applied the knowledge in the salon”.

He believes its vital to offer a point of difference wherever possible, not only the highest level of technical hairdressing but also in terms of a total salon experience. “The advice we can offer our clients with our own in-salon trichologist has been fantastic and it’s knowledge I use every day on most clients and consultations,” he adds.

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MY HAIR TYPE IS

red fine and colou

5X

LESS HAIR BREAKAGE when brushing *

WHATEVER YOUR CLIENT’S HAIR TYPE, TANGLE TEEZER HAS THE PERFECT HAIRBRUSH TO ENSURE THEIR HAIR IS HANDLED WITH TLC, EVERY TIME!

WHAT’S ? e YOUR typ YOUR CLIENT’S HAIR has its own personality, just like them. And they’re looking at you, their hair BFF, to keep it in tip-top condition with expert tips and recommendations to try between salon appointments. And one of the most important tools they need for the job? The perfect hairbrush for their hair type. Well, Tangle Teezer has them covered.

Fresh from Tangle Teezer is the Fine & Fragile, an effective detangling hairbrush that’s gentle on the scalp and soft on fine hair. It’s an ‘intelligent’ hairbrush that helps to limit hair loss, with softer teeth that are kinder to the scalp and provide gentler detangling. It has two-tier teeth just like The Original, with the longer teeth eliminating knots and tangles while the shorter teeth smooth the hair cuticle and provide high-watt shine.

With more hairdressers taking the time to train to be trichologists, in order to offer specialised services to the increasing numbers of clients in need, being prepared as a business with dedicated healthy hair solutions is crucial.

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“Hair maintenance isn’t just about using the right shampoos, you need to make sure people are using the best hairbrush,” explains trichologist Iain Sallis, founder of Hairmedic, who endorses the new Tangle Teezer Fine & Fragile hairbrush. “It has specific benefits, such as a decrease in friction, more shine, less static and less breakage, so clients feel better about their hair and themselves.”

It’s the perfect addition to the Tangle Teezer selection – alongside The Original and the Thick & Curly hairbrushes, you’ve got a selection of tools to select the ideal one for every single client in your chair.

Pretty ponies, platinum blondes, spinning spirals… whatever hair your client has, help them handle it with the spot-on solution from Tangle Teezer – a detangling hairbrush that’s tailored perfectly to their hair type, expertly recommended by you!

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CR EATIV E HE AD AD VE RT OR IAL

MY HAIR TYPE IS

stra , l a m r nds no e b l a r tu with na

long, thick and wavy

A HAIRBRUSH FOR EVERY

hair type

OFFER THE RIGHT HAIRBRUSH FOR EVERY CLIENT WITH TANGLE TEEZER! FINE & FRAGILE Soft flex teeth provide gentle detangling and care for the scalp

THE ORIGINAL Regular-flex teeth effortlessly reduce knots and tangles

For normal hair, wet and dry

THICK & CURLY

Firm-flex teeth – longer and stronger teeth eliminate knots and reduce breakage

For thick, curly and textured hair

G

ULAR F L TE

ETH

FI

R ME T F L E TE

H

X

RE

EX

For fine, fragile, colour treated, heat damaged and environmentallyT FLE stressed OF S TEETH hair

X

*Results based on 108 women aged 30 to 50 with fragile, fine, colour treated and damaged hair using the Fine & Fragile for a two-week period

PE IS Y T R I A H MY ight

Contact Tangle Teezer on sales@tangleteezer.com to find your nearest distributor and visit tangleteezer.com to see the full line-up of hairbrush heroes CREATIVE HEAD

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#TLC

You know the issues…

HOW DO YOU HELP SOLVE THEM? YOUR CLIENT IS LOOKING TO YOU FOR YOUR EXPERTISE. WHAT ADVICE AND SOLUTIONS SHOULD YOU BE SHARING? ONCE YOU’VE IDENTIFIED the problems, it’s time to start working on the solutions.

Tangle Teezer has created the Fine & Fragile detangling hairbrush with flexible, super-soft teeth to gently detangle the hair. “Intelligent brushes for finer hair types will have specific benefits such as a decrease in friction, more shine, less static, better feel to the hair and less breakage, which all equates to clients feeling better about their hair and themselves,” says Iain Sallis, who endorses the Fine & Fragile. It means that with three brushes for different hair types in the core collection from Tangle Teezer, alongside The Original and the Thick & Curly, stylists now can pair clients and the perfect brush. Luke Hopkins of The OS Salon in Ipswich, has been using the Tangle Teezer Fine & Fragile on his clients with more sensitive hair. “It glides through the hair, releasing tangles as it moves.”

Lauren Thwaites at The Wizard of Hair in London, adds the brush is great for hair as it ages and weakens, because it “brushes the hair delicately, and doesn’t rip the strands of hair apart”.

Innovations in services mean that hair quality doesn’t need to be sacrificed for the colour a client wants. Bonding additives have revolutionised in-salon treatments and what hairdressers can do while keeping hair as healthy as possible.

Pushing things forward even further is JOICO’s new Defy Damage range,

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particularly its Pro Series in-salon treatment duo, that can be used with any colour brand.

“It gives instant and continuous protection against chemical, mechanical, thermal and environmental damage,” says Bruno-Marc Giamattei, JOICO ambassador for Europe, UK and Ireland. “It hugely strengthens vulnerable hair and makes it more resilient.”

And achieving healthy hair and scalp hair creates the ideal base for colour services, too.

Andrew Trott-Barn, of Advance Pro Salon ColourCode’s UK and Ireland artistic director, says: “Hair health forms the core foundations of every one of Advance Pro Salon’s formulas, to ensure hair is in peak condition during the colouring process.” This new colour line is infused with exclusive ProPlex Technology to repair hair from within.

It’s also worth knowing what clients should be doing to help in terms of their diet to accelerate growth and encourage healthy hair from the inside-out. With Hair Gain supplements, positive results can be seen in just four weeks, according to founder Lucy Palmer. “Between a client’s regular appointments, a real difference will be obvious.” For clients who may be a little apprehensive, she recommends they take a series of photos of their hair, paying particular attention to around the front hairline, at four weekly intervals to show growth.

Homecare focusing on damage prevention and rescue is imperative. “If your hair is feeling damaged, stressed or weak, Fudge Professional Damage Rewind should be your go-to!” says Jonathan Andrew, global brand ambassador at Fudge Professional. “Even from the very first use hair is left 90 per cent stronger.”

Offering a complete plan to combat scalp issues from in-salon treatments to haircare products, tools and supplements, will encourage customer loyalty, as the client keeps returning for their next phase of their treatment.

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14/02/2019 15:29

#TLC

TENDER LOVING (hair) CARE PRESCRIBE YOUR CLIENTS A TAILORED KIT TO GET THEIR HAIR BACK TO FULL HEALTH – HERE’S SOME OF THE BEST PROFESSIONAL OPTIONS TO CHOOSE FROM

The Goldwell Anti-Hair Loss Spray instantly thicken the hair fibre and supports roots.

The Energizing Blend Scalp Treatment by milk_shake rejuvenates thinning hair.

Protect clients’ hair from pollution with MAGN±T from Revlon Professional.

Sugarbearhair Hair Vitamins are a berry-infused supplement for strong hair.

goldwell.co.uk

milkshakehair.co.uk

revlonprofessional.com

salon-services.com

Nioxin Recharging Complex supports hair from the inside out, as well as nails and skin.

JOICO’s in-salon treatment Defy Damage Pro Series transforms weak hair.

Organic Colour Systems Soothe Plus rebalances and nourishes irritated scalps.

Balance serum and nourish roots with Aveda Pramasana Protective Scalp Concentrate.

nioxin.com

joico-defydamage.com

organiccoloursystems.com

aveda.com

Hair Gain supplements contain a wealth of nutrients to restore vitality and shine.

Heal scalp damage with ASP Affinage Salon Professional Kitoko Scalp Lotion.

Regenerate brittle hair with the Damage Rewind line-up

by Fudge Professional.

Advanced Pro Salon ColourCode offers smooth results, thanks to ProPlex Technology.

hairgainnow.com

asphair.com

fudgeprofessional.co.uk

advancedprosalon.co.uk

RRP £16

RRP £40

RRP £34.99

Coming soon!

L’Oréal Professionnel is relaunching Serioxyl – look out for the superhero scalp range from April! lorealprofessionnel. co.uk

RRP £15.90

IN-SALON SERVICE

RRP £8.50

IN-SALON SERVICE

RRP FROM £11.95

RRP £11.95 EACH

PRICE £20.99 EXC. VAT

RRP £35.50

IN-SALON SERVICE

Using the wrong hairbrush aggravates hair and scalp issues – too much friction can weaken and split the hair cuticles, or irritate the scalp. That’s why Tangle Teezer has launched the Fine & Fragile detangling hairbrush. Alongside The Original and the Thick & Curly versions, you can recommend the best brush for each client, every time.

RRP £11

tangleteezer.com

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90% STRO N

COLOUR LO

for 30 CKE D IN washes

GE R

hair i nstant ly

*

*

Stop damage in its tracks and throw tired, broken hair a lifeline with our advanced Damage Rewind Reconstructing Shampoo and Conditioner. Our unique Opti-PLEX Technology™ penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, while HairGuard™ Technology targets cuticles, sealing them shut in just 1 wash. *when shampoo and conditioner are used together

Fudge Damage Rewind CREATIVE HEAD 220x285mm AW.indd 1

Fudgehair www.fudgeprofessional.com

13/02/2019 14:41

R

#MyDetanglingHairbrush

MMENDED BY

tangleteezer.com

O EC

Seventeen SPECIAL S ’ R O T C E L L CO ISSUE! ADORED BY TEENAGE GIRLS’ ACROSS THE LAND LOOKING FOR ADVICE MAGAZINE IS THE NOSTALGIC REFERENCE POINT FOR THE LATEST ’80S VIBES AND TIME-HONOURED TECHNIQUES BUT WITH A 64

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ON FASHION, BEAUTY AND BOYS, JUST SEVENTEEN COLLECTION FROM LINTON & MAC, FULL OF THOROUGHLY MODERN TWIST. GET IT OR REGRET IT...

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HAIR Linton & Mac. MAKE-UP Stacey Stewart.

PHO T NIC OGRA K L PH UNN Y B ! Y

Again

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FROM STRONG ’40S SIRENS TO ’70S-FLAVOURED REBOOTS, THE END OF YEAR COLLECTION FROM THE 2018 SAKS A-TEAM IS RICH IN FUN COLOUR AND CREATIVITY, WITH INSPIRATIONS RANGING FROM THE NEW AVENGERS’ PURDEY TO ANDY WARHOL AND ROY LICHTENSTEIN. EVERYONE GETS AN A-GRADE… PHOTOGR APHY BY SONNY MCCARTNEY CREATIVE HEAD

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21/02/2019 14:57

HAIR The Saks A Team 2018 – Samantha Bayliss, Sy Boucher, Izzy Brittain, Zander Carnegie, Alice Fleming, Estelle Smith and Natalie Tasker.

CREATIVE DIRECTION Sarah Clarke-Lee, Clare Murphy and Luke Pluckrose, Saks Art Team. MAKE-UP Ria O’Sullivan, Saks Kenilworth.

Scene NYC IN

Sin City

Toby Meyer

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

REDKEN BROUGHT THE Big Apple to the heart of the Las Vegas strip for its biggest ever Symposium event. An electrifying three days packed full of education, eye-popping stage work and alter egos, the biannual gathering saw close to 20,000 hairdressers descend on the city’s super-luxe Delano Hotel.

Proceedings opened with a virtual cab trip through New York City, with dramatic show hair representing the double lives of various characters who slid into the passenger seat after dark. Punk, burlesque and underground rap culture all featured. With the signature Redken energy bubbling high, guests enjoyed two days of seminars and workshops, alongside new product showcases and demos. Hollywood mega-colourist Tracey Cunningham enthralled the audience, and the UK was well represented, with global color creative director Josh Wood and artists Kelly Scott, Chris Moody and Toby Meyer among those on stage. The closing party united the Vegas spirit with the theme of hidden identities, as a trio of impersonators brought Britney, Dolly and Prince to life. A surprise DJ set by vice-president of education, Sheri Doss (aka DJ Dazzle), was followed by ’90s R&B superstars En Vogue, who pushed the night to a nostalgic crescendo.

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Sam Villa

En Vogue Kelly Scott

Chris Moody

Josh Wood

Tracey Cunningham

John Gillespie with the L’Oréal Professionnel Portfolio Team

DIOR

Deconstructed

TO COINCIDE WITH the V&A’s Christian Dior: Designer of Dreams exhibition, the latest Fashion in Motion event attention turned to one of the 20th century’s most influential designers.

Presented by second year students of the Central Saint Martins BA (Hons) Fashion: Fashion Design Womenswear course, ‘Inspired by Christian Dior’ displayed a unique selection of 20 outfits created by the students. Taking inspiration from original Christian Dior garments and the six artistic directors who have succeeded him, the chosen ensembles showcased a contemporary response modelled against the beautiful backdrop of the V&A itself. The Fashion in Motion programme makes catwalk couture accessible to a wider audience, with support provided from L’Oréal Professionnel since the series began. On hand backstage were the L’Oréal Professionnel Portfolio Team, led by John Gillespie, who took inspiration from the shapes and elegance of Dior’s work to create a modern hair finish with height and movement.

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Anna Cofone

Mads Sune-Lund Christensen Valerie Benavides and Angel Montague-Sayers

Ryan Steedman and Jodie Austen James Bickmore

Generation

NEXT

HARD-WORKING BUT HAPPY – session’s next generation told it like it really is to a sell-out Coterie crowd at London’s One Alfred Place. Co-hosts Amanda Nottage, editor of Creative HEAD; and Anna Cofone, session stylist to names such as Dua Lipa and Lana Del Rey; expertly probed the panel, which comprised freelance session hair artist Jodie Austen, Sam McKnight Hair’s Valerie Benavides; Headmasters’ James Bickmore; Angel Montague-Sayers from the Sally Montague Hair Group; Josh Wood’s first assistant and It List Fashionista Mads-Sune Lund Christensen; and Percy & Reed’s Ryan Steedman. From forging early relationships with management agents and smashing it as a hair team assistant to Anthony Turner, Guido Palau and Eugene Souleiman, to mastering looks on set for the stars of Britain’s biggest reality TV music shows, our mega-talented squad talked openly about their personal struggles and challenges as they climbed a fiercely competitive career ladder; the high points and low moments; finding their “own people” – and balancing everything to make sure happiness reigns supreme. And everyone left equipped to create their out session stunning hair with goodies from the revamped TECNI.ART range from sponsor L’Oréal Professonnel.

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At my auditio n for the @tigiprofession als Inspirational Youth tea m – too excited!

On sta ge doi ng my thi ng The gang! @tigi profe ssion als Insp iratio nal Yout h finalists with Anth ony Mas colo

In the

Loving life at the Inspiration al Youth Bootca mp

frame Regis Putney’s Dana Hoek, member of the 2018 TIGI Inspirational Youth Team, snaps away…

I raised £1,500 for Surrey and Sussex Air Ambu lance at @regisu k Putney

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Playing with colour – fruit salad vibes!

Up on stag e for T IGI Insp iratio nal Yout h

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Prepping for the big show

My final image for T IGI Inspirational Youth – effortlessly beautiful

Precisio n is key!

CREATIVE HEAD

20/02/2019 10:46

URGENT HELP FOR THE PLIGHT OF POLAR BEARS IF WE DON’T TAKE IMMEDIATE ACTION, POLAR BEARS COULD BE THE FIRST SPECIES TO BECOME EXTINCT DUE TO CLIMATE CHANGE

milk_shake have teamed up with Polar Bears International to raise money for these beautiful animals by producing a special pack containing our best selling products along with a free polar bear soft toy. ®

For every pack sold, milk_shake will make a contribution to this amazing charity, for the protection of polar bears, the good of our planet and for future generations to come*. ®

*in participating salons, while stocks last.

/ DISCOVER MORE AT: MILKSHAKEHAIRCARE.CO.UK / FACEBOOK MILKSHAKEHAIRUK / T. 01392 365177

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