Creative HEAD May 2014

£4.50 MAY 2014

In print ● online ● everywhere!

MAY 2014 CREATIVEHEADMAG.COM

Gold fever Now’s the time to burn bright

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go behind the myth and discover the luxurious ’ range that s won numerous Awards

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L’Oréal Professionnel presents…

Mythic Oil a range so luxurious, so comforting and so exquisite, your clients will want to wrap their hair up in it time and time again. Turn over to discover how it all began…

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Behind the

myth The Mythic Oil range started as a single nourishing oil to become a 10-strong range of luxurious products that uses fine ingredients for enchanting results

Like the softest cashmere blanket, Mythic Oil by L’Oréal Professionnel is a luxury range that makes clients’ hair so soft they can’t help but reach out and touch it. The winner of numerous major press awards, including prizes from Elle, this range is already a client favourite and it’s easy to see why. Discover the carefully selected ingredients that have travelled through time to become capsuled in the Mythic Oil range…

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D

GRAPE

SE E

AVoCA DO

From one original oil‌

Launched in 2011, this nourishing oil is enriched with avocado oil and grapeseed oil and leaves hair supple, tamed and super-glossy.

Designed for fine to normal hair, the milk spray features royal jelly and passiflora oil and leaves hair feeling conditioned and reinforced.

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N RA

RI C E B ARGAN

d Linsee

Mythic Oil Milk

L OI

OI L

ly

Royal

Je l

y

Cranb er

r

a

Passif

lo r

To a fabulous four

Mythic Oil Colour Glow Oil This oil features a blend of linseed oil and cranberry oil and leaves colour-treated hair looking radiant.

Mythic Oil Rich Oil The anti-frizz saviour, this oil is enriched with rice bran oil and argan oil and provides a feeling of nourishment to dry and thirsty hair.

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THE STORY CONTINUES… WITH FOUR OILS PROVIDING SOLUTIONS FOR EVERY HAIR TYPE, MYTHIC OIL SET OUT TO DO THE SAME FOR HAIR CARE

ARGAN NS

ELLE MAGAZINE

D EE

COTTO

“The Mythic Oil masque feels like wrapping up your hair in a big cashmere blanket”

OI L

FOR ALL HAIR TYPES

MYTHIC OIL HAIRCARE Featuring a luxurious shampoo, conditioner and hair masque – this hair care range is for all hair types and leaves hair feeling tamed, manageable and looking shiny. The masque recently won an Elle International Beauty Award 2014.

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r

oil

SAFFLO

w e

ARGAN

OI L

For hair that sparkles

Mythic Oil Souffle d’Or Mythic Oil Souffle d’Or shampoo and conditioner offers beautiful shine and lightweight nourishment. These formulas are infused with argan oil, safflower oil and golden sparkles, leaving hair looking shiny with a light touch.

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The finishing

touch After launching such a diverse and comprehensive range, Mythic Oil has taken it one step further with its new SÈve Protectrice The latest addition to the Mythic Oil range, this oil-in-cream promises to nurture and protect hair, wrapping up the hair in a feeling of silk, while providing heat protection of up to 230˚C – what client wouldn’t want that?

Sève Protectrice carries on Mythic Oil’s heritage of providing luxurious products with its lightweight and nourishing formula, enriched with black cumin and a scent fit for a queen. Designed for all hair types.

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Using the power of oil, Sève Protectrice provides heat protection up to 230˚C

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For hair that…

Looks shiny

Feels supple

Smells divine

choose Mythic Oil ’

by L Oréal Professionnel Your journey with Mythic Oil by L’Oréal Professionnel has only just begun. To find out more, contact your L’Oréal Professionnel account manager or call 0845 600 0122

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Creativeheadmag.com Looks

Hair

News

R u n way

Blogs

Events

Sh o p

Competitions

BUY IT! Select your kit bag essentials from our online shop, powered

by Aston & Fincher

WIN IT! Grab the chance to have a one-on-one assessment with business expert Ken West from 3•6•5

GET oN IT!

Radiant Hair & Beauty

Download your entry packs for this year’s Most Wanted and It List Awards – it’s your last chance!

LOVE IT! Inspirational photographic collections, including this one from Radiant Hair & Beauty

Creative HEAD magazine

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Follow it The KMS California Editorial Collective shares its year of education and inspiration

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Editor’s letter

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hello...

JOIN US!

A visit to the salon can be an intimate experience for a client – the eye contact during the consultation, the fingers run through the hair, the tingling head massage – so to ensure anyone in that chair feels welcome and able to genuinely relax, you need to create an environment that puts your customer at ease and makes them feel at home. I believe sometimes that’s forgotten, so it’s this attention to the client and their experience that we celebrate in our feature; How to Create the Perfect Salon from page 76. The onus isn’t on fixtures and fittings, but what occurs once through the front door, thanks to the team, the juniors, the service. Stripped down to a natural state with dripping wet hair, a client can feel vulnerable. It’s up to us to ensure they feel a metaphorical warm embrace in a safe place to entice them to return time and again. And it’s those salons and stylists that get it right that we shine a spotlight on with our Most Wanted and It List Awards. Perhaps it’s time for your moment in the sun?

Amanda Nottage, Editor

amanda@headmag.co.uk Creative HEAD Magazine 08

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creativeheadmag.com

Don’t miss the deadline! For the UK’s finest teams and talents vying for a Most Wanted trophy, and the bright young stylists hoping to be named on the 2014 It List, it’s countdown time to the competition closing dates: 12 May and 19 May respectively. Everything you need – and need to know – to enter can be found online at creativeheadmag.com, simply follow the links on the home page. Good luck! In the meantime, we’re packing our overnight bags for Edinburgh, where The Coterie club will be landing on 6 May for its second ever pop-up. See you there, fashion aficionados!

@creativeheadmag

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May

WHAT’S INSIDE 100

THE FAULT IN OUR STARS Errol Douglas MBE explores colour and light

ON THE COVER Hair by L’Oréal Professionnel Mythic Oil.

87

80

YOUR KIT. SORTED

PERFECT SALON

The equipment you need in your bag for all occasions

Percy & Reed is the epitome of an amazing salon experience

EDITOR AMANDA NOTTAGE

ART GRAEME WHITE

ADVERTISING MANAGER BEN BALDOCK

DEPUTY EDITOR BETH DAVIE

CHIEF SUB EDITOR ADAM WOOD

CLASSIFIED EXECUTIVE DAVID HAMMOND

ART DIRECTOR NICK JABBAL

ONLINE EDITOR AMY WOOD

PUBLISHER CATHERINE HANDCOCK

Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT:

SPECIAL PROJECTS MANAGER JOANNA ANDERSEN creativeheadmag.com 10

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Special Edition cover by 3•6•5 Hair.

Creative HEAD Magazine

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press. Printing by Buxton Press

Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@headmag.co.uk

@creativeheadmag CREATIVE HEAD

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The edit Salons are being warned to carefully manage negative reviews in light of national press coverage of a dispute between a salon in Wiltshire and an unhappy client.

The dissatisfied customer wrote a negative review of her experience on the company’s Facebook page, which prompted a profanity-laced rant from the owner.

Alice Kirby, director of Lockhart Meyer Salon Marketing, explained that while salons can’t stop clients posting negative reviews, there are measures they can take to limit the damage. She said: “Respond quickly and with respect. Start with a sincere, brief apology – even if you think the client is wrong. Then take the conversation offline by contacting them by phone or email. Never ignore the post or remove it yourself.”

Julia Gaudio, owner of Elajé Hair & Beauty in Cambridge, has a policy to avoid an online war. She said: “It’s good to respond professionally, there is nothing worse than a public slanging match.”

Instead, Julia directs all client reviews to a local website. “Clients fill out a satisfaction card in-salon and then we post these cards to the local website. It means we have control over our reviews and can deal with them immediately if they’re not happy,” she explained.

Alice Kirby added: “Once you’ve resolved the grumble, ask the client to remove their original post. If they refuse, post a response saying you’re pleased it’s been resolved and thanking them for their feedback.” get in touch How do you handle negative reviews? Tweet us with your stories @creativeheadmag

Creative Head

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Visit

creativeheadmag.com/ mostwanted and creativeheadmag.com/ theitlist

Final call! Last chance to enter Most Wanted and The It List 2014

Anna Chapman, winning The It List 2013 Fashionista award

salons urged to get a handle on bad reviews

Jayson Gray celebrates his Most Wanted Colour Expert 2013 win

The news and know-how from your industry

Don’t delay – the deadlines for the Creative HEAD Most Wanted and It List awards are fast approaching. Isn’t it time you took home a trophy?

There are 11 Most Wanted titles waiting to be claimed and six places up for grabs on The It List, but for your chance to win you need to submit your entries by 12 May and 19 May, respectively.

“The Creative HEAD Most Wanted and It List Grand Final is one of the most glamorous nights on the calendar, an event packed with the greatest names from the worlds of hair and fashion,” said Catherine Handcock, publisher of Creative HEAD. “Winning an award is affirmation that you’re operating at the very top of your game and everyone is sitting up and taking notice.”

Now in its 13th year, Creative HEAD’s Most Wanted celebrates outstanding individuals, teams and salons in UK hairdressing, honouring the industry’s finest with the greatest accolade – a Most Wanted trophy. Meanwhile, The It List – presented by Creative HEAD and sponsored exclusively by ghd – shines a light on hairdressing’s most exciting talents aged 30 or under.

Head online for everything Don’t miss it! Both competitions will you need to get cracking on culminate in a star-studded Grand Final your submission. in London on Monday 1 September

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IN TH E HO T SE AT

NEW FACE FOR MIZANI Beverly Knight is the new celebrity ambassador for Mizani. The partnership will see the British soul singer in the role until early 2015. She said: “The brand exemplifies everything that I’m about – freedom, movement and sleekness.”

The (seated) social network

IT’S MUSICAL CHAIRS at Taylor Taylor’s Notting Hill salon, which has introduced a large ‘social’ table so that clients no longer have to sit in the same chair for hours. Taylor Taylor’s new idea is designed to make clients feel as comfortable as possible and enables them to browse the web on the salon’s iPads or sit back and relax with a friend while enjoying a cocktail or two.

SCHWARZKOPF CREATIVES CELEBRATE

This year’s winners

IDENTITY IN NORTHAMPTON has won the 2014 Creative Competition by Schwarzkopf Professional.

Other winners included: John Gillespie Hairdressing in Perth, which scooped Best Team Presentation; Northampton’s Hensmans, which took home Best Colour Technique; and Cross & Co Hairdressing in Shipley, which won Best Creative Men’s Look.

Held at the Midland Hotel in Manchester, the event brought together 16 Schwarzkopf Professional salon teams from across the UK.

To-do list the hottest happenings this month…

3 May

Meet your contemporaries

Be inspired The TrendVision Award Regional Heats come to an end in London on 20 May. Taking place at the Grand Connaught Rooms, this is your chance to see who will go on to compete in the TrendVision Award UK Final.

To book, call 0845 601 8128

Hair & Beauty 2014 is a mustattend event! Taking place in Frankfurt, the show will also see the return of the OMC Hairworld World Cup, with the competition involving professionals from more than 50 countries.

Visit hair-beauty.messefrankfurt.com 16

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20 May

25 May

Q HAIR IS TOP EMPLOYER Chichester’s Q Hair and Beauty has won the Employer Of The Year award at the Observer and Gazette Business Awards 2014 in West Sussex. Managing director Dawn Lawrence collected the award with owner Anthony BarnesSmith (pictured above).

❤ W E L OV E

Celebrate and party Taking place at Kentish Town Forum in London on Sunday 25 May, the biennial 2014 HOB Awards see all the team members from the 24-strong salon group come together to reward the hard work of its staff.

Visit hobsalons.com

Taiwan’s Hair O’right puts a new spin on all things green with its ‘Tree in a Bottle’. Once you’ve finished the shampoo, plant the seed-laden bottle and as it breaks down it becomes fertiliser to help the seeds grow!

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#CHedit

£40,000

The amount British women spend during their lifetime on making sure their hair and make-up is perfect for nights out, according to a study of 540 women between the ages of 18 and 50 by Hairtrade.com.

L’ORÉAL REVEALS COLOUR TROPHY GRAND FINAL CATWALK SHOWS L’ORÉAL PROFESSIONAL has unveiled the salon teams that will be presenting hair shows at the Colour Trophy Grand Final in June.

Kicking off the 2014 Grand Final shows is the visionary creative director behind seanhanna, Skyler MacDonald (pictured inset), while three-times winner of the Ireland L’Oréal Colour Trophy, Dylan Bradshaw (pictured inset, left) from Dylan Bradshaw Hair Salon, will be creating the second. The final show of the evening will be a collaboration between Toni&Guy, Rush, Charles Worthington, Trevor Sorbie, Daniel Galvin and Richard Ward Hair & Metrospa. This team has been brought together exclusively for the L’Oréal Colour Trophy Grand Final.

The 59th final takes place on 23 June at the Grosvenor House Hotel in London.

LA BIOSTHÉTIQUE STARTS SEARCH FOR 2014 STAR LA BIOSTHÉTIQUE is on the lookout for its next International Beauty Stylist. The competition aims to find and reward the most talented hairdressers from around the world. The UK representative will be chosen on the 29 June where a winner will be invited to join other countries at a grand final in Paris on the 26 October. This year, there is one category – Total Beauty Look – where competitors will be judged on the overall look, which includes cut, colour, styling and make-up. If you would like the chance to represent the UK, a completed entry form and a CD of your model images must be received by La Biosthétique by 30 May. “The La Biosthétique Beauty Stylist Award competition is a must for stylists who seek to meet the standard of international judges,” said Alexander Dinter, creative director for the brand.

TAKE PART! For a chance to represent the UK, download the application forms at biosthetique.co.uk

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MY month AHEAD What does May have in store for…

WIL FLEESON RAINBOW ROOM INTERNATIONAL

Our first salon, on Buchanan Street, celebrates its 35th anniversary this year and the Stirling salon also celebrates its 15th anniversary. So we’ve got a busy few months hosting client events at both salons and planning a celebration. We’ve also had film crews from the BBC follow us around for an exciting new show that’s due to air later this year.

ADAM CARVIN HOB MAN

Driving business is essential and retail can really support this so we are refocusing on recommending the right products for our clients, giving them the ability to maintain their styles at home. With the HOB Awards 2014 coming up at the end of the month, we will be looking forward to celebrating with the rest of the HOB group.

ROB WEBB VOODOU

We are working on some marketing campaigns for festivals that are happening in our home of Liverpool to generate client interest. Within the salon, we are focusing on supporting our stylists and helping them reach their full potential through running boot camps. This month, we are focusing on how our stylists can boost their rebooking figures and focus on the importance of retail.

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LET THE PEOPLE STARE

LIFE

LESSONS

EMBRACE WINDOW DRESSING THAT WOWS, AND GIVE PASSING TRADE SOMETHING TO LOOK AT! KEN WEST IS DIRECT0R OF BUSINESS EXPERTS 3•6•5

BEN DELLICOMPAGNI MANAGING DIRECTOR, FRANCESCO GROUP

Practise your management skills.

To this day, I’m still learning. It’s a balancing act managing performance, understanding the industry, knowing how performance and quality impact the business and, of course, understanding the finances!

It is important to keep progressing, whether professionally or personally.

Never stop improving; it’s easy by the inch but not by the yard! Be true to yourself and those around you. It is important to listen to the truths people are trying to tell you.

Try and have a little fun!

IT’S A JOY TO SEE daffodils everywhere and the sun shining brightly again, but why should this make you happy? Because seasonal changes bring opportunities for fabulous window displays. The front of your salon is the most expensive part from a cost-per-square-foot point of view.

Try this experiment. Stand in your reception area and see what percentage of people passing by actually look into your window, let alone stop and glance at your display. Most of you will be disappointed with the result. This is because when people have seen your window once it loses its impact and they no longer even notice you are there. This is even more likely to happen if you have a narrow pavement outside and people are forced to walk close to the front of your shop. This changes the angle of their peripheral vision.

Window displays should change every six to eight weeks and can be themed to seasons, products or events. This year you have the World Cup, Wimbledon, summer, autumn, winter and many local events that

will be appropriate to your location. These are obvious themes for window displays, but be prepared to consider the unusual.

I recall a company that placed a great big, beautiful, shiny Harley-Davidson motorcycle in its window and yet its business was central heating. Who wants to look at a radiator or a pump? However, people stopped and looked at this marvellous motorbike and wondered what was going on. That shop moved years ago but I still remember that display and the name of the company.

I know a salon that was raising money for charity by rowing across the Channel.

Its team bought a rowing machine and trained in the salon window. Not only did it raise thousands of pounds for charity, but it also got lots of press coverage and great PR for the salon.

This was true out-of-the-box and attention-grabbing thinking designed to be different, not predictable. Start thinking now – what can you do to make people stop and stare?

Even in the most difficult times a smile can release the toughest of pressures!

Surround yourself with talented people. If you allow those who are good at what they do to shine, grow and develop, they ultimately make you better at what you do.

You’ll be creating a strong, harmonious team that’s ready to go places.

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open

Want to ask Ken a question? Tweet us @creativeheadmag or visit 365hair.com

CREATIVE HEAD

10/4/14 16:22:30

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The countdown’s on for Britain’s Best Entries will open this month for the NHF’s Britain’s Best competition. This year it will be held on 16 November, in a new venue – the Heritage Motor Centre in Gaydon, Warwickshire.This year’s competition categories are: blow dry; Afro-Caribbean; hair-up; male fashion look; female fashion look; the bride; bridal make-up; fantasy total look; body art; nail art and colour of the day. NHF president Paul Curry said: “Britain’s Best is now one of the highlights of the hairdressing calendar.

Incorporating make-up, body art and nail art opens up the competition to make-up artists and nail technicians for the first time, and shows how hairdressing salons are innovating and extending into new areas all the time.” The winners of the NHF’s popular Photographic Stylist of the Year competition will also be announced at Britain’s Best. The deadline for entries to this competition is 31 July, and entry forms can be downloaded from nhf.info. Full details about this year’s Britain’s Best and how to enter can be found online at the usual web address, britainsbest.me.

Acas overhaul takes effect Salons are being reminded that from this month it will be compulsory for anyone taking an employment dispute to tribunal to submit an “early conciliation” form to the conciliation service Acas. The service should normally take a day, and will mean that before a person lodges a claim to tribunal, they will have to notify Acas by completing a simple online form. Acas will then contact the potential claimant within two working days, gather basic information on the dispute and provide information about the Early Conciliation service. The case will then be passed on to a conciliator, who will aim to make contact with both parties and talk through the issues to see if a solution can be found without it needing to be taken to tribunal.

Fears grow over apprenticeship funding change Salons that take on apprentices will be forced to make a compulsory cash contribution towards the cost of training and assessment as part of the government’s plans to create more relevant, employer-led apprenticeships.

The news is a blow to the industry just as it was celebrating confirmation it will play a lead role in designing the new apprenticeships, as one of the government’s second wave of ‘trailblazers’. Earlier this year the Department for Business, Innovation and Skills decided employers, rather than training providers, should take direct control of apprenticeship funding once the new structures launch next year, and in March launched a snap consultation to gather views on how this might work. The consultation recently concluded, and the NHF has provided a formal submission following a survey of members. The government said that, while it recognised employers already contribute via wages, mentoring and in-house training, it would be necessary to impose a “compulsory employer cash contribution for a significant proportion of the external training and assessment costs”. The exact level of this contribution is still to be decided and will be set by the Skills Funding Agency. The government is expected to outline the contribution rates later this year, once it has assessed responses to the consultation. The proposals so far only apply to employers in England. Hilary Hall, chief executive of the NHF, said: “We’re worried additional costs will make salons less willing to take on apprentices. There are a lot of unanswered questions – the most important of which is how much will employers be expected to pay?”

Are you smartphone friendly?

Just one hairdressing salon website in five is smartphone-friendly for its customers, according to research from digital marketing company hibu. The research concluded just 22 per cent of hairdressing business websites were compatible with mobile phones, allowing visitors to easily navigate around them using a smartphone or tablet. Richard Hanscott, chief executive of hibu UK, said: “Anyone who has visited a website that isn’t mobile-friendly knows how frustrating – or even impossible – it is to browse and navigate it on their mobile device. With consumers increasingly searching local businesses on their smartphones and tablets, it’s crucial firms have websites that are mobilefriendly so that they do not fall behind their competitors.” The NHF offers a mobile app to members through a partnership with Sappsuma that includes functionality to allow clients to make appointments, collect loyalty points, recommend the salon to a friend, view showcases and read up on the salon.

To find out more information and how to join the NHF, call 0845 345 6500, 01234 831695 or visit nhf.info 20

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Creative head

9/4/14 10:32:50

Before you sign lengthy contracts with your software provider, think before you ink! A lot can happen in 5 years, and technology like trends, moves on. New developments such as Automated Marketing could transform the fortunes of your business, bringing you new customers and helping you reconnect with old clients, delivering a seamless, professional service from start to finish.

Many Software Companies tie you in for long periods, typically, contracts running for up to five years, however, here at Premier we offer you flexibility. We have confidence in our software and provide first class customer service, giving you total peace of mind.

So if your current contract is due to expire, why not see how Premier can change your business.

Remember... think before you ink!

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BUSINESS

barometer

SPECULATE TO ACCUMULATE

If you’re looking to maximise product sales, forward-planning is essential – Christmas comes early, especially in retail! Plan your activities carefully, bearing in mind the impact of price promotions on turnover. “We put together our own promotional packs – this helps us with slow moving lines and also means we are offering something different that clients can’t get from other salons,” says Paul Pickard of Hair Too, Chester. “We work with local businesses to help promote their products, which gives our packs a real point of difference as well as keeping business on our high street.” Meanwhile, remember to schedule in time for your team to attend industry events, shows and seminars.

It’s good to get everyone out from behind the chair every once in a while.

And let’s face it, everybody wants to work for a salon that’s going places.

83%

THE AVERAGE OF SALONS PLAN SPEND FOR SALONS THEIR SUMMER ON ATTENDING SHOWS, PROMOTIONS IN SEMINARS AND EVENTS IS APRIL; 71% PLAN FOR CHRISTMAS IN OCTOBER PER YEAR

£2,907

88%

OF SALONS ATTEND INDUSTRY SHOWS AND EVENTS

OF 12% OF BUSINESS IN MARCH – RETAIL ACCOUNTED FOR AN AVERAGE RUARY UP 2% FROM FEB

MARCH 2014

HOW WAS IT FOR YOU? How was business in March, compared with February?

How was business in March, compared with March last year?

STEADY:

DECLINING:

4% 8%

STEADY:

22%

GROWING:

78%

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GROWING:

88%

Top tips IS YOUR SALON OPEN 24/7?

IN A WORLD increasingly dependent on technology, a client’s smart phone or tablet is often a vital part of the way they organise their life – everything from essential apps to their full contact list is stored on there. So how helpful would it be to receive a reminder email from your salon with a link to an online booking form when it’s time to make your next appointment?

As hairdressers, we are used to interacting with everyone face to face, but many of our clients spend their working life in an office dealing with everything by email or online – so it’s often easier to book an appointment in the same way. It means they can book at any time of the day or night, whether the salon is open or closed, effectively making your business accessible 24 hours a day, seven days a week.

As well as a link on your website (remember to include it in all e-correspondence with your clients) you can also promote online booking on your Facebook page, allowing you to post feedback and offers with a direct link to book into the salon.

Web booking will increase accessibility to the salon for your clients and also make the whole running of your reception far more efficient. Surely in this day and age no salon can afford to be without this vital technology?

Jessika Carrera Maybury, Head of Premier Salon

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

YOUR EXCLUSIVE SNAPSHOT INTO UK SALON PERFORMANCE, IN ASSOCIATION WITH PREMIER SOFTWARE

CREATIVE HEAD

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6/8/13 10:44:00

Shop The latest products, colours and services

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RRP Stay Strong £16.50; Dry Wash £18.95

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Introduce them to the new eight shimmering shades from IGORA ROYAL Metallics.

Brass oh no!

Blondes rejoice! Banish the brass with TIGI Bed Head Dumb Blonde Purple Toning Shampoo and Toning Protection Spray. And don’t forget a regular tender treat – TIGI Bed Head Colour Goddess Miracle Treatment Mask is ideal.

In-salon service

01296 314000 schwarzkopfprofessional.co.uk

RRP from £14.95 0844 844 0944 bedhead.com

Want to try? We’ve 10 Affinage ColourCare duos to give away!

Visit creativeheadmag.com

Don’t fade away Nourish hues and protect against colour fade with ColourCare Shampoo and Conditioner from Affinage, packed with shea butter, argan oil and panthenol.

Inspired by skincare technology, Kérastase Soleil CC Crème is a luxurious multi-purpose cream that protects, smooths and illuminates hair before, during and after sun exposure.

And it smells gorgeous, too!

RRP: £9.50 each

RRP £19.50

01794 527111 affinage.com

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I’ll be CC-ing you

0845 600 0515 kerastase.co.uk

Cool customer

Break all the rules and do it your way with the new styling collection from chill* – four tins that lead to tamed and terrific tresses! Choose from ed shaper emulsion, ed fibre, ed matte or ed fix.

RRP £11.99

01535 658499 chill.uk.com

Creative Head

10/4/14 16:23:40

Buy online Dazzling deals* this month at creativeheadmag.com

PATRIOTIC PRIZE

TIERED TREAT

Quick-drying? Check!

Boosts volume? Check!

Holds hair? Check!

Get Layered from Big Sexy Hair ticks all the boxes – and you get super shine thanks to a dusting of diamond powder! You can have it all…

RRP £15.95

0161 406 9360 alanhoward.co.uk

A FAVOURITE RETURNS

System Professional has brought back Liquid Hair, an intensive treatment product and in-salon service with a Molecular Hair Restructurer formula that rebuilds damaged hair for smoother, stronger, healthylooking locks.

RRP £49.50

01923 595700 wella.com

MINERAL MAGIC

Finally, eco favourite Original & Mineral has landed in the UK! There’s care, colour and styling in the line-up. We love the shine serum Frizzy Logic for its silky finish and humidity defence.

RRP from £18

hello@originalmineral.com originalmineral.com

THE INCREDIBLE BULK

Cultivate serious mass for thinning locks with Viviscal Volumising Hair Fibres, a quick scalp cover-up in six shades. Each fibre has an electrostatic coating that binds it to the hair shaft, immediately boosting density.

RRP £19.95

0845 399 0035 viviscalprofessional.co.uk

Enjoy a free British Hair Perfectly Finished Hairspray with anti-frizz and anti-humidity technology when you buy any British Hair Shampoo and Conditioner.

*Online deals listed at salon price. Powered by Aston & Fincher

creativeheadmag.com/shop

HOLD IT £16.45

IT ONLY TAKES A MINUTE

Apply Color Wow One-Minute Transformation Styling Cream to dry hair to transform damaged-looking, distressed hair into smooth, silky locks with shine to spare!

BE WOWED £28.50

GET YOUR PASSPORT!

The perfect travel companion, this stylish Moroccanoil Travel Kit is worth booking a break for!

THAT’S THE TICKET £31.85

BLACK VELVET

Seven stars

With seven line-ups to choose from – think volume and toning via repairing – the innovative range of sulphate and paraben-free shampoos and conditioners from Fudge delivers great hair with a pinch of anarchic cool.

RRP from £9.95

020 7845 6333 fudge.com/professionals

CREATIVE HEAD

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Legend has it that the Pharaohs used black cumin to heal skin – now you can try its legendary soothing power in Sève Protectrice, the new oil-in-cream thermoprotector blow-dry styler from Mythic Oil.

RRP £15.99

0845 600 0122 lorealprofessionnel.co.uk

CARAVAN OF LOVE Fight the effects of harmful UV rays and heat damage with happy campers, the lightweight leave-in moisturiser with added sun protection from evo.

PITCH A TENT £15.65

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9/4/14 15:34:27

#CHedit Working on the Catwalk Showcase

Roommates in Barcelona for the L’Oréal Professionnel ID ART ISTS

If Jessi e J can do it...

At Colu mbi a Roa d Fancy dress fun with F lowe r Ma rket, Lon don othe r ID ART ISTS Sunda y on Primro se Hill

In the frame

Kelly May from Cutting Crew in Queens Park shares her snaps SNAP AND SEND Want to give us a snapshot of your hair world?

Tweet us @creativeheadmag

Colour insp irat ion

L a Sa g ra d a Fa m íli a in Ba rce lo n a

Another afte rnoon of creat ivity!

Super selfie of the Cutting Crew tea m !

At a L’Oréal Colou r Troph y eveni ng

To discover what else Kelly has been up to, visit creativeheadmag.com

RISING STAR

Why did you want to be a hairdresser?

I was always interested in hair. I regularly chose a Barbie over an Action Man as a kid so I could cut her hair into crazy styles. Also, my mum has a salon and I always enjoyed being in there.

What have been your highlights so far?

Being selected to be part of the ghd Art Team.

It’s given me lots of opportunities such as working backstage at London Fashion Week and helped me to do stage work.

Where do you see yourself in 10 years time?

I would love to get into more session work, and it would be brilliant to see my own work in a fashion magazine.

What would be your dream hairdressing gig?

My dream hairdressing gig would be a job that allowed me to travel. To discover different places while doing something I love would be brilliant!

BILLY FRY AGE: 21 SALON: STRANDS HAIRDRESSING

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10/4/14 10:07:40

Takara_285x220_CH_Mar14_Layout 1 10/03/2014 15:49 Page 1

Barbering icons you can style!

From the iconic Apollo 2 to the luxurious Maxim, every chair can be customised from a wealth of design options and each comes with the promise of decades of uninterrupted performance and style.

Maxim

Regato II

Crea 2U

TAKARA BELMONT HEAD OFFICE / LONDON SHOWROOM Belmont House, One St. Andrews Way, Bow, London E3 3PA T.+44 (0)20 7515 0333 hairdressing@takara.co.uk www.takarahairdressing.co.uk

Legacy 90

Inova Ex

Dainty

Sportsman

Apollo 2

Inside story MUSE OF LONDON ONCE THE CAPITAL’S outpost of the Lisa Shepherd chain, Muse of London – under the leadership of Jason Cocking – has unveiled a new concept and look in partnership with TIGI. The salon offers different departments, catering to those in a rush as well as clients keen to enjoy the full pampering experience. Colour is at the centre of the salon (we adore the sunshine-yellow Smeg fridge with pink interior and the fuschia coffee machine) and in its menu (The Root Bar and The Bleach Bar offer fast and affordable touch-ups and tints). The space is also a masterclass in retail display – hanging birdcages full of bright TIGI Bed Head goodies are bound to catch the eye!

HOT BUYS

now open

IT’S GOT FORM

A few well-upholstered curves in all the right places are always easy on the eye, which is why we love the Form reception desk from Salon Ambience.

RRP FROM £619.60 (there’s currently a 60 per cent discount) Kris.dade@salonambience.com Salonambience.com 1 0 0 % M A D E I N I TA LY

To see more from Salon Ambience, check out the insert with this issue!

ENVY ON THE HILL SOUTHGATE

Following a refurb with Salon Furniture Design using pieces from Salon Ambience, this North London space is the epitome of modern chic.

special

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CreativeHead-April-SalonFurnitureDesign.pdf

1

25/03/2014

16:59

The Coterie

Edinburgh

The Coterie is coming to Scotland – and you’re invited!

Hear from fashion industry insiders at this exclusive gathering of talent

Tuesday 6 May 2014 7.15pm until 10pm The Fruitmarket Gallery, Edinburgh Sponsored by

Guest Speakers

NELSON BROWN

LEIGH KEATES

Paul Lonergan

Claire Rothstein

International educator and owner of Browns, Dumfries

Session stylist and principal designer at The Atelier, London

Agent at Premier Hair & Make-up

Session stylist

Non-member tickets £25 Call to book 01434 610933 Members attend for free RSVP laura@the-coterie.net

CH The Coterie – Creative HEAD’s networking club for hair and fashion professionals 01434 610933 l info@the-coterie.net l creativeheadmag.com/events/the-coterie

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8/4/14 13:59:24

Brighten and lighten your blondes this summer with JOICO Vero K-Pak Color Base Breaker

Lightening in a bottle WE’VE GOT A SECRET, and it’s a big one. There’s a little bottle that can boost your salon menu, make quick work of blonde touch-ups and leave hair healthy and super shiny.

New JOICO Vero K-Pak Color Base Breaker is the secret every colourist should know about.

This ammonia-free, lightening liquid colour treatment lifts virgin hair by one level in just 10 minutes, making retouching between blonding services faster than ever.

And not only is it cost-effective, but the treatment also features iconic reconstructive Quadramine Complex to leave hair beautifully conditioned with a gleam that screams.

To personalise your blonde services, JOICO Vero K-Pak Color Base Breaker is available in two formulas. Original is ideal for ‘breaking the base’ while creating a natural tone with no deposit. It takes 10 minutes to process, and is gentle enough to use on hair to colour or bleach on the same visit. Or choose Cool, which contains all the benefits of the Original, while gently controlling warmth and subtly toning the hair.

This is a secret that can benefit all colour clients, so just think of the boost to your business – it’s perfect for colour

virgins, ombre effects and regrowth. It’s also great for clients with some grey that want their hair to look sunkissed without covering the grey. With JOICO’s unique Quadramine Complex, the treatment reconstructs the hair both internally and externally at the cuticle level during the colour process.

It means hair feels stronger and healthier, which your client will adore. And thanks to Quadramine Complex, the dye molecules penetrate the hair’s structure faster and deeper, for an exceptional colour finish and longlasting results.

So much from one little bottle? You better believe it. JOICO Vero K-Pak Color Base Breaker is lightening captured in a bottle – see what a storm you can style.

Want to capture the lightening? For more information about JOICO Vero K-Pak Color Base Breaker, call 0845 071 2326 or visit joicoeurope.com

CREATIVE HEAD

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10/4/14 12:36:25

THE BUZZ From launching a new range to revealing its S/S14 E s s e n t i a l L o o k s , d i s c o v e r a l l the l a te s t h a p p e n i n g s f r o m S c h w a r z k o p f P r o fe s s i o n a l

I n the s a l o n

We f i n d o ut w h a t p e o p l e a r e s a y i n g a b o ut IGORA ROYAL Met a l l i c s “I love how the range links to the ESSENTIAL LOOKS Collection 01.2014, which showcases how well a head of shimmering metallics can look. When we show clients the images during consultations, it certainly whets their appetite” Ch a r l i e T a y l o r , o w n e r o f Ch a r l i e T a y l o r h a i r & B e a ut y a n d U K Essential Looks ambassador

Schwarzkopf gives m et a l l i c s R o y a l t r e a t m e n t This season, we love all things shiny. From metallic cuffs and silver bangles to chainmail T-shirts and gunmetal belts, if it’s not got a sheen to it we don’t want to know about it. And now the metallic trend has found its way into the world of hair, thanks to Schwarzkopf Professional’s new IGORA ROYAL Metallics. The range features eight new shimmering shades with contrasting warm and cool reflexes for a polished finish. From enhancing your client’s natural hair colour to complete makeovers, this range will bring a subtle shine and iridescent finish. And if you’re not sure where to start, Schwarzkopf Professional will provide a full range of materials to get you going, including inspiration from the new ESSENTIAL LOOKS Collection 01.2014, which features IGORA ROYAL Metallics, as well as a metallic update on the House of Color app to support colourists transform the metallic trend into an in-demand beauty service.

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“I’m always searching for the perfect colour, especially when it comes to metallic tones, and the metallic shine on the colour achieved in IGORA ROYAL Metallics is incredible for blondes, brunettes and red heads. The tones are bang on trend and the range is my favourite so far!”

Suz i e M c G i l l , d i r e c t o r o f R a i n b o w R o o m I n te r n a t i o n a l a n d UK Essential Looks ambassador

“The IGORA ROYAL Metallics range uses warm pastel tones and infuses them with cool sheens, which means salons can now offer reflective, high-shine metallic fashion shades – whether that’s silvery platinum or glimmering copper” Le s l e y J e n n i s o n , S c h w a r z k o p f P r o fe s s i o n a l g l o b a l colour ambassador

Creative Head

10/4/14 13:56:25

METALLXX SHINES IN ESSENTIAL LOOKS SCHWARZKOPF PROFESSIONAL IGORA ROYAL Metallics is the range behind one of the trends created for the brand’s ESSENTIAL LOOKS Collection 01.2014, Metallxx. One of three trends, Metallxx features cool shades that are bang on-trend. The Metallxx looks are versatile and easy to recreate in the salon. The two others trends for the collection are Candy Dandy, which features a popping candy palette, and White Hot, which uses delicate red tonal combinations. The ESSENTIAL LOOKS Collection is Schwarzkopf Professional’s seasonal trends report that fuses key catwalk trends with commercial-ready styles.

TYLER JOHNSTON HITS THE ROAD

EXPERTS GUIDE YOUNG ARTISTIC TEAM THROUGH IGORA ROYAL METALLICS RANGE The Schwarzkopf Professional Young Artistic Team (YAT) has enjoyed a day of training on the new IGORA ROYAL Metallics range.

Charlie Taylor, UK Essential Looks ambassador and owner of Charlie Taylor Hair & Beauty, along with Suzie McGill, UK Essential Looks ambassador and Rainbow Rooms International director, hosted the day, revealing what the range is capable of so that the team can go back to their respective salons full of inspiration and excitement about IGORA ROYAL Metallics.

“We had loads of fun mixing shades and creating some ‘wow’ colours. YAT, especially, are more in touch with the new trends and youth culture, so it’s great to get them learning about how the range works,” says Charlie.

Take six models, a global ambassador, 150 staff members from Rainbow Room International and what have you got?

Inspiration, trend awareness and the lowdown on the Schwarzkopf Professional ESSENTIAL LOOKS Collection 01.2014. Held at Airth Castle hotel in Stirlingshire, Schwarzkopf Professional international creative director Simon Ellis and global ambassador Tyler Johnston took to the stage to showcase the three trends from the ESSENTIAL LOOKS collection – Candy Dandy, White Hot and Metallxx – revealing how these trend-led looks can be distilled down to the salon.

Alan Stewart, Rainbow Room International’s founder, says: “It was breathtaking to see Tyler’s creativity come to life on stage. I know we’re buzzing about taking trends out to our clients and sharing the magic with them.”

Make hair shine bright with IGORA ROYAL Metallics by Schwarzkopf Professional. To find out more call 01296 314000, visit schwarzkopf-professional.com or search ‘Schwarzkopf Professional United Kingdom’ on Facebook CREATIVE HEAD

•32-33_The Buzz 3

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10/4/14 10:08:33

Scene Alex Barron-Hough and Nick Irwin

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

WANT TO see more of Alex and Nick’s New York adventure? See the exclusive video they shot for The Coterie at creativeheadmag.com

Kings of NEW YORK IT WAS A particularly buzzy and busy night at The Coterie: the hair-meets-fashion networking club that always thrills hosted a brilliant insight into the city that never sleeps!

TIGI global creative director and backstage powerhouse, Nick Irwin, was joined by photographer Alex Barron-Hough to reveal the realities of life at New York Fashion Week.

The two illustrated a symbiotic relationship that sees each one understanding completely when the other needs their mood lifting, requires space to work, or needs forcing out to an aftershow party instead of an early night with room service!

Nick spoke of his initial re-entry into the NYFW world with cyber tech ponytails at the S/S12 Faster show by Mark Fast, the exciting British designer who was in The Coterie audience.

Alex, straight off a flight from Dallas, Texas, visualised for the crowd the sweaty, pushy, pressurised pit of photographers vying for the perfect runway shot. And he’s a unique talent in that he’s probably the only top-of-his-game fashion snapper who works front of house and backstage. Guests were left enthralled – and were lucky enough to take home a goodie bag stuffed with TIGI hero products, too!

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CREATIVE HEAD

9/4/14 13:13:15

Diaries out!

The Coterie is popping up in Edinburgh on 6 May! Want to come?

Visit creativeheadmag. com/events/the-coterie

Creative Head

•34-37_Scene.indd 3

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9/4/14 13:14:03

lives

Layla Anna-Lee

Trophy When it comes to fashion-forward, stunning colour on an enormous scale, it’s pretty hard to beat the L’Oréal Colour Trophy Regional Tour. We caught up with finalists in Belfast, Glasgow and Leeds, where excitement was at fever pitch. TV presenter Layla Anna-Lee coolly managed hosting duties, while guests were treated to a brilliant pre-show experience, including a Hair Inspired by Fashion show, a styling stage with demos, product reviews, a ‘selfie’ booth, mini-makeovers and lots more.

The competitors have made it tough for this year’s judges, who included Jamie and Sally Brooks of Brooks & Brooks, Jamie Stevens, Chris Williams from RUSH, Anna Chapman from Trevor Sorbie and Steve Rowbottom from Westrow. It was up to them to choose the 47 grand finalists who will be fighting for that oh-so tall trophy, come 23 June. We wouldn’t miss it for the world!

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Creative Head

10/4/14 10:09:27

From left: Chris Williams, Steve Rowbottom, Jason Miller and Anna Chapman

Creative Head

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9/4/14 13:14:48

38

•Matrix 2

Creative Head

8/4/14 12:57:38

Golden girl

*Dailymail.co.uk

In summer every client wants a bit of SoCal style, but those golden hues can’t be recreated at home.

Create sun-kissed shades your clients love in-salon with the perfect colour and care tools from Matrix

A beautiful tan teamed with shimmering blonde highlights are synonymous with summer. The tan, the pearly whites and, most importantly, the hair – all scream vitality and that damn-it’s-good-to-be-alive vibe.

To achieve their desired blonde, clients are willing to spend more to keep their golden locks looking good. In fact, blonde clients splash out an average £4,000* more over their lifetime on their hair compared with their darkhaired friends, so they’re key for your salon.

As we come into summer, capitalise on this by ensuring your salon is promoting lightening, toning and highlighting services. Once you’ve got the client in the chair, you need to offer an exceptional colour service, from the consultation through to the most suitable aftercare products to really ensure you’re looking after your clients’ fresh new colour.

Matrix offers you the perfect toolbox to create stunning blondes in-salon as well as the complete home care package. Matrix Colorgraphics highlighting system and Light Master bleach with up to eight levels of lift, provide that summery, lustrous blonde, while its aftercare, such as Total Results Blonde Care, will not only help clients’ new beautiful colour last longer but will also make them feel that the time and money spent in-salon was worth it.

Word of mouth is the most powerful promotion tool you have, so if clients walk away with a look they love and the products they need to maintain it, they are sure to recommend you to their friends and family.

Getting the best out of blonde Salon owner Christian Wiles reveals how he maximises on the blonde trend during the summer months

Creative HEAD: What’s your top tip for creating the perfect blonde look?

Christian Wiles: Today it’s less about solid colour and more about being subtle. I like to see a bit of a shimmer in the hair, which you get by using a multi-tonal highlighting technique, such as Matrix Colorgraphics. Its variety of tones is perfect for creating bespoke client looks.

CH: What products do you recommend to your blonde clients?

CW: To keep hair fresh and vibrant between salon visits, we recommend Total Results Blonde Care shampoo and conditioner by Matrix. It’s a great, affordable range – perfect for the budget-conscious client. This revolutionary range helps nourish and protect blonde hair with its UV filter and creates intense shine.

CH: How do you convince a client to go for a full Blonde Care regime?

CW: Through confident consulting and recommendations our retail business has increased by 300 per cent, thanks to the Matrix M.O.T retail programme, which covers every aspect of retailing and product point of sale.

Also, during the consultation, we never over-promise what we can achieve and always consider the clients’ expectations.

For more information about how to grow your business with Matrix or to find your local distributor, call 0800 387608 or visit matrixhaircare.co.uk Creative Head

•Matrix 3

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Mrs Steven s

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•Paul Mitchell 2

CREATIVE HEAD

8/4/14 12:59:45

EXPRESS STYLE

Press refresh Whether they’re in a collapsed tent in a muddy field or getting swept away to a far-flung destination, guests can refresh, boost and shake things up with the Paul Mitchell Express Dry system THE FESTIVAL SEASON is almost upon us and come rain or shine, guests need a range that will keep their hair looking good and let them change up styles fast, so they can have a different look by the time they’ve moved from one stage to the next.

Dry Wash Waterless Shampoo by Paul Mitchell will help styles last for days due to a formula that instantly leaves hair looking and feeling freshly washed. And the dry shampoo will absorb excess oils while adding fullness and texture at the roots.

The Paul Mitchell Express Dry range also features Stay Strong Strong Hold Hairspray, ideal for clients who are more inclined to head-banging and need their hairstyle to stay fixed. The weightless, ultra-dry formula dries instantly to provide maximum control and volume, while its humidity-resistant ingredients help fight frizz and flyaways.

Guests can be ready for anything this summer with Paul Mitchell Express Dry, and get fabulous styles in five minutes – no matter where they are.

“Working on set and on location brings its own set of problems, such as nowhere to shampoo and sometimes no power. This is when I rely on the power of these products. Paul Mitchell Dry Wash Waterless Shampoo not only cleans the hair, it’s also a great texturiser.

And when I need a firm hold, I work with Paul Mitchell Stay Strong Strong Hold Hairspray to keep the style looking good” LUCIE DOUGHTY, EDITORIAL DIRECTOR, PAUL MITCHELL

Ensure your salon isn’t left behind this summer and get the Paul Mitchell Express Dry range in stock now.

For more details call 0845 659 0011 or visit paul-mitchell.co.uk

CREATIVE HEAD

•Paul Mitchell 3

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10/4/14 13:58:29

CHARITY

Giving back Now in his 50th year in hairdressing, Trevor Sorbie MBE has a lot to be proud of. He talks to Creative HEAD about one of his biggest achievements – founding mynewhair – and what his hopes are for the future of the charity Creative HEAD: When did you first get the idea for mynewhair?

Trevor Sorbie: It was seven years ago. It all started with my sister-in-law, who got cancer. She knew she was going to have chemotherapy and lose her hair so I said I’d get her a wig, but when I put it on her it looked quite fake so I customised it. When I put it on her the second time she looked in the mirror and started crying. That really meant something to me as I was able to help her in a way no doctor could.

CH: How did you set up the charity?

TS: Things didn’t really kick off for mynewhair for a couple of years, until I approached L’Oréal Professionnel and asked if it would support me with the training of other stylists who wanted to help women suffering from hair loss. L’Oréal Professionnel was very supportive and now any stylist looking to become a mynewhair member just has to book a course with the L’Oréal Professionnel Academy. It also wouldn’t have been possible without the wig company Trendco, which supplies us with about £20,000-worth of wigs a year for free for training.

CH: Can any hairdresser go on the mynewhair course?

TS: They can, but I wouldn’t say it’s for everyone. You’re helping someone who is probably facing the darkest time of their lives so you have to be able to empathise with them in a way that someone who is a little older could maybe do better than a younger stylist.

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CREATIVE HEAD

9/4/14 10:34:24

Feeling inspired?

Get educated in how to support those with medical hair loss with mynewhair’s training programme. The two-stage nurse and expert-led education programme includes: Stage one: Learning and adapting your skills, including wig cutting and styling, raising awareness of the service, and nurse-led communication workshops.

Aimed at: Qualified hair professionals wishing to join the network. Salon managers who wish to attend the morning as observers to support their staff.

Duration: One day Venue: L’Oréal International Academy, London Dates: 3 June, 9 July, 2 September, 8 October and 19 November Costs: £300 per delegate and £100 per observer

CH: What do hairstylists learn when they are on the course?

TS: They learn how to cut and style a wig, but the most important aspect is the emotional side to it. We have a nurseled workshop where the importance of supportive communication skills is explained to stylists, so they can support women suffering from hair loss emotionally.

CH: How do you see mynewhair expanding in the future?

TS: I initially aimed to train 400 hairdressers but we’ve trained about 500 nationwide so far, and L’Oréal Professionnel now aims to roll out mynewhair globally. I know I won’t see the end of it; I’m 65 now (I’ve got the bus pass to prove it), but it’s my legacy.

Tea m work

Macmillan Cancer Support and mynewhair are launching a new partnership to help reach and improve the lives of people affected by cancer. From now on, anyone who comes to Macmillan seeking advice on hair and wig services will be provided with the contact details of their local mynewhair service.

CH: Do you consider mynewhair one of your biggest achievements?

TS: I think it’s really the pinnacle of my career. When I look back I don’t think of the celebrities whose hair I’ve cut, but that I’ve started something I believe really makes a difference to women’s lives. It’s psychological medicine for women suffering from hair loss through illness – and what’s for many the missing link in their treatment.

Book it! Contact L’Oréal Professionnel on 020 8762 4200 or send an email to intacademy@uk.loreal.com

Stage two: Advanced skills training, including human hair wig cutting, chemotherapy aftercare, advanced level nurse supported communications workshop.

Aimed at: Qualified hair professionals who have trained with mynewhair before.

Duration: One day Venue: L’Oréal International Academy, London Dates: 3 June, 2 September and 19 November Costs: £200 per delegate

Reader offer!

Get a £50 discount for when you book your place on both stage one and two at the same time.

To receive the discount, simply book stage one with L’Oréal Professionnel and make sure you get a booking reference number. You can then call mynewhair to book the stage two seminar, making sure to give the charity your reference number when booking.

Want to find out more about mynewhair? Email info@mynewhair.org or visit mynewhair.org

Creative Head

•42-43_My New Hair2 3

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10/4/14 10:10:27

Care To Be Different Check out our electrifying new shampoo & conditioner range Now Sulfate And PARABEN Free*

....Cool Mint...Make-A-Mends...Smooth Shot...Colour L

lour Lock...Clean Blonde...Detox...Big Bold OOMFTM....

/fudgehair @fudgehair Visit fudge.com/professionals or call 020 7845 6333 *Except Clean Blonde Violet shampoo

Christel Lundqvist

Show some

love

Clients addicted to colour will adore tigi Bed Head’s new colour care products – perfect for locks in need of TLC

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•TIGI 2

Creative Head

8/4/14 13:06:11

Your clients’ relationship with colour has always been of the love/hate variety – they love the colour, but hate fade and damage.

Now clients can renew that love with TIGI Bed Head. The brand’s colour care ranges already led the way when it came to innovation in the wash and care sector and its three new products are designed to strengthen and protect coloured hair even more, providing vital nourishment and moisture.

The days of damage are over – TIGI Bed Head can provide colour perfection.

Restoring potion Clients can refresh and restore colour fade with Dumb Blonde Purple Toning Shampoo – its subtle violet pigment brightens the dullest blondes, removing yellow tones and enhancing cool tones. This technologically advanced product contains Polyquatenium 10, which is designed to strengthen the hair, and Amodimethicone, which adds shine to brittle, dull blondes. Christel Lundqvist, global technical director for TIGI, explains: “The new shampoo helps maintain the neutral or cool tone clients were given – and it smells amazing!”

Protect and serve Guarantee blonde protection and perfection with TIGI Bed Head Dumb Blonde Toning Protection Spray.

This really does do everything, from transforming excessively bleached blondes and providing the best defence against heat to preventing breakages and split ends, and strengthening protein bonds inside the hair.

TIGI’s Christel Lundqvist says: “I love this spray!

TIGI Bed Head has addressed so many of the challenges associated with treated blonde hair, like weak internal bonds and increased tangling.”

Miracle maker Colour Goddess Miracle Treatment Mask is a luxurious must-have for all colour addicts. Containing Pro-Vitamin B and enriched with shea butter and sweet almond oil, the mask nourishes and moisturises hair, eliminating dryness, revitalising drab, coloured hair and smoothing the cuticle to make hair incredibly glossy. TIGI’s Christel Lundqvist adds: “Coloured hair can be dry and lacking lustre, which is why this rich, buttery Colour Goddess Miracle Treatment Mask nourishes and increases shine to make colour look more vibrant.”

Care for your clients colour today with TIGI Bed Head Dumb Blonde and Colour Goddess.

For more details, call 0844 844 0944 or visit bedhead.com

Creative Head

•TIGI 3

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8/4/14 13:06:35

Great British hair talents don’t miss the deadline it’s now or never MW_promo.indd 2

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Competition closes 12 May 2014 Rewarding business masterminds, creative champions and supreme teams Entry forms creativeheadmag.com/mostwanted Ask a question 01434 610940 Follow @creativeheadmag #MW14

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EARNED ONE? WIN ONE 11 coveted titles. Get yours

TEAM awards Best Salon Team For teamwork at its best sponsored by

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Colour Expert

For a colour director or senior colourist with exceptional technical skill and ability sponsored by

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7/4/14 14:23:33

Creative HEAD’s It List, for hairdressers aged 30 and under. Put your name on it!

The Rising Star To be nominated by the salon owner or manager

For a salon junior who is enthusiastic, hard-working and fast improving – a true star in the making!

The Fashionista For a young stylist with self-forged fashion credentials

The Entrepreneur For a young, independent salon owner who has created an impressive and successful salon business

The Visionary For a young stylist or technician with a fearless creative approach

The It Girl For the next big thing in British hairdressing

The It Guy For the next big thing in British hairdressing

COMPETITION CLOSES Monday 19 May 2014 Head online for all you need to enter creativeheadmag.com/theitlist Ask a question 01434 610940 Chat @creativeheadmag #IT14

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Makeovers, styling tips, salon reviews, new products‌ Competitions, trends, tips & techniques...

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Creative Head

8/4/14 13:10:14

WE BLONDE

Inside nearly every client is a budding blonde, which is why we’re enjoying a bit of a love-in with Goldwell – its new approach to colour services promises to make you a true blonde expert Do you know that two-thirds of all consumers want to be blonde?* That’s a lot of blonde ambition!

But how do you show these budding blondes that your salon is the place to be for going lighter? Goldwell’s new service approach and new techniques will make you an expert in no time at all, and will have existing and new clients rushing to your salon. The new service approach by Goldwell is:

Individual.

It’s no secret that the majority of your clients don’t like that typical bleached blonde – a true blonde must be an individual.

Now you can offer a bespoke blonde with customised toning.

Create the perfect lift with Goldwell’s SilkLift and individual toning with Elumen blonde shades, Colorance blonde shades or express toning.

Timeless.

You’ve created the perfect blonde for your client; now help them stay perfect with the right care and styling products. The Dualsenses range from Goldwell enhances and maintains the most beautiful blonde shades. Its salon-exclusive serums instantly lock in colour and intensify brilliance, while the Dualsenses home care range regenerates and provides long-lasting shine. To finish and make blondes shine bright, clients can use Goldwell’s StyleSign Crystal Control, a new product innovation that provides high shine and control.

driving sales.

You’ve got the skills, now you need to build excitement among your clients with the right kind of marketing and education support. Goldwell provides everything you need to make your new blonde services a success, with its stand-out in-salon branding, consultation tools and education seminars. These seminars give you the opportunity to learn more about the new Goldwell blonde services, including the freehand technique, to empower you to become a true blonde expert.

*Source: synovate, n=320, Germany, 2005

Innovative.

Every blonde is special, which is why Goldwell has introduced new freehand techniques, specially created by Goldwell global masters Agnes Westerman and John Simpson. From the back-to-back technique for Nordic blonde to weaves and slices for the naturally blonde, Goldwell’s got it covered.

These innovative techniques need innovative products, which is why Goldwell has created Nectaya HiBlondes Control, one of the first truly performing ammonia-free highlift systems. Especially developed for clients who are hesitant of bleach and standard highlighting or have delicate hair, this formula delivers super-clear blonde results with up to five levels of lift, while nurturing and caring for hair.

Be inspired by Goldwell and its new service approach. For more details, call 01323 432100 or visit goldwell.com Follow Goldwell on Twitter @GoldwellUK #weloveblonde Creative Head

•Goldwell 3

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WE LOVE BLONDE goldwelluk #weloveblonde

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BECAUSE IT’S BEAUTIFUL > 4 new services and techniques BECAUSE IT’S INNOVATIVE > New state of the art product innovations BECAUSE IT TURNS YOUR SALON INTO A BEAUTY DESTINATION FALLEN IN LOVE WITH BLONDE? Become a blonde expert. Speak to your GOLDWELL sales consultant for more details or call 01323 432100

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Hair and make-up: Christian Schild at NManagment. Photography: Benjamin Becker. Model: Fel Cassieli

Make it a

hot one SUMMER

Make the summer sizzle with our guide to all things hot. From retail tips and tricks to the key products you’ll be wanting on your shelves, we show you how to sell summer

WHAT DOES SUMMER MEAN TO YOU – lazing on a sunny afternoon? Sipping cocktails by the pool? Or maybe enjoying a picnic in the park? Whatever your dream day out, one thing you have to do during the warmer months is making the most of your summer retail offering and in-salon services. For many clients, summer means travel, which means preparation. And as they excitedly plan for their break, you have ample opportunity to tailor your

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retail offering and introduce summer services in-salon.

“Now’s the time to promote products that will fit in carry-on luggage on the plane,” says Helen Francis, Aveda marketing services manager. “Travel sizes are a great impulse purchase, so place them by the cash register.”

Once you’ve got the right products in the salon, you need to draw attention to them. “Highlight products by raising them up on blocks, it creates a sense of importance,” suggests

CREATIVE HEAD

9/4/14 10:36:58

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#Summer Helen. “Display your summer essentials in styled vignettes between stations and make them testers so your clients have a whole hour or so to discover these holiday saviours.”

You also have to ensure your stylists are trained to know how to use all of the products on sale.

Gavin Hoare, salon manager at Richard Ward Hair & Metrospa, says: “We concentrate on our existing clients, making sure our stylists are suggesting the right seasonal changes.”

And when it comes to the actual selling, stylists should look to focus on a few hero summer products that will help clients style their hair with ease, according to Stephanie Bruce, Fudge global education manager.

She adds that stylists should use the time in the chair to help create a summer at-home hair plan for the client.

“I ask things like: ‘Do you want your hair to look moisturised and glossy on the beach?

We recommend…’ or ‘If you need a product that looks great on the beach and great for the evening, we recommend…’,” she explains.

Summer prep must also include sprucing up your services and treatments. “We always recommend an indulgent treatment to

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Summer SOS Forewarned is forearmed – stock up

on colour care and styling saviours now

sun Fun The limited edition Paul Mitchell Sun range comes equipped with the brand’s new UVeil Complex, a blend of sunflower seed extract and UV absorbers that locks in hair colour.

RRP from £12.25 Call 0845 659 0013 paul-mitchell.co.uk

’Cause I’m happy Clients might love the beach but their hair doesn’t, so make sure they have this hard-working little moisturiser. The happy campers lightweight leave-in moisturizer with added sun protection by evo protects hair from harmful UV rays.

Protect yourself Give hair a triple dose of protection with BC Sun Protect from Schwarzkopf Professional.

Featuring Shampoo, Shimmer Oil, Spray Conditioner and Treatment, hair is detangled, rehydrated and made more manageable thanks to its after-sun reconstruction.

RRP from £11.85 Call 01296 314000 schwarzkopf-professional.co.uk

RRP £15.65 Call 0870 240 2176 astonandfincher.co.uk

The time-saver Everyone loves a multi-tasker and now clients can address the needs of their hair and their body exposed to sun, sea, water and chlorine with Davines Su. The sixstrong anti-ageing sun care range boasts antioxidant properties to protect and guarantee the health and beauty of hair and skin.

RRP from £13.45 Call 020 3301 5449 davines.com

Solar care This replenishing Treat Solar Care range from montibel.lo, comprises four nourishing formulas to protect against harmful UV rays, and remove traces of salt and chlorine.

RRP from £9.90 Call 01264 334466 montibello.com

Creative Head

10/4/14 14:03:28

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#Summer get the hair in tiptop condition before the client goes on holiday,” says Louise Ashman at Hair Essentials. “While having the service, the client receives a complimentary hand massage. It’s a little add-on service that only costs a bit of time, but will normally lead to an increase in retail and treatment sales.”

It’s important to listen to your clients while they’re in the chair and offer solutions accordingly.

Got a client going to a summer festival?

L’Oréal Professionnel has unveiled a Beach Waves service that provides soft, tousled and full-bodied beach waves that last up to eight weeks, perfect for clients hitting the festival circuit who can’t do their hair when they’re kneedeep in mud.

Not only do retail and treatments need addressing, colour is key for summer sales, too. “Hair colour fades faster in the summer so make your clients aware of this and encourage them to rebook sooner than during the winter months,” says Christy Blake, education manager for Joico UK. “The majority of clients will be taking a summer holiday, so they will need a colour before they go and then a refresh when they get back.

Talk to them about semi-permanents and

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Straight off the beach Will it rain at Wireless this summer? Will Prince appear at Glastonbury? Whatever may or may not happen at this summer’s festivals, tousled tresses are a certainty for any music fan worth their salt spray

Ride the waves Natural surf waves are what clients dream of and Tecni.ART by L’Oréal Professionnel has made it come true with its new Beach Waves. This texturising salt spray creates a sexy, beachy look.

RRP £14.99 Call 0845 600 0122 lorealprofessionnel.co.uk

A sense of structure Beachy, tousled hair still needs structure and hold.

Structure Beach enables clients to create effortlessly cool looks – and clients can add to the look with a pair of retro-style shades – a free gift with any Structure purchase in salon.

RRP £10.50 Call 0845 071 2326 structurehair.co.uk

Colour me crazy It was one of the fastest-selling label.m products to date so it’s easy to see why label.m is branching out its Powder Pink Spray to Blue, Red and Purple. Expect to see a veritable rainbow in a field near you this summer!

RRP £9.95 Call 0870 770 8080 labelm.com

Give us a spritz It’s session stylist Eugene Souleiman’s go-to product backstage – why? Because nothing creates laidback, textured, tousled tresses better than Ocean Spritz

by Wella Professionals.

RRP £9.95

Call 01202 595700 wella.com

Soy source Achieve that beachy look without damage with Healthy Sexy Hair Soy Renewal Beach Spray.

Featuring argan oil for moisture and shine, the spray helps to build volume and texture.

RRP £14.99 Call 0161 406 9360 alanhoward.co.uk

Creative Head

10/4/14 14:04:01

THE FINAL COUNTDOWN

Competition closes 12 May 2014 Rewarding business masterminds, creative champions and supreme teams Entry forms creativeheadmag.com/mostwanted Ask a question 01434 610940 Follow @creativeheadmag #MW14

MW_promo_single.indd 1

7/4/14 13:12:24

#Summer toners – it doesn’t need to be a full service.”

With blonde ever popular in summer, both Goldwell and Matrix have revamped their blonde offerings, placing emphasis on the importance of the consultation and the techniques colourists can use to achieve natural-looking shades.

Goldwell’s four new blonde services are designed to inspire clients looking to go blonde this summer.

“Our holistic new approach ensures every blonde client gets a level of professionalism that keeps them coming back,” says Michelle Cox, brand marketing manager at Goldwell UK. Michelle suggests that there are three things every salon owner should consider when looking at what blonde services to offer. These are: what can your salon offer that your competitors aren’t? How do you keep your blonde clients coming back?

And how you can you make it so good clients bring their friends?

Mark Leeson of Mark Leeson Hair, Body and Mind, adds: “Every blonde should be toned. It is toning that makes the difference between a gorgeous, stunning crisp blonde and a dull, yellow blonde.”

Get ready for the season now and life will be a breeze in the salon this summer.

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Global travellers

These mini yet mighty heroes will keep clients looking good wherever they jet off to

pick and mix Little luxuries The Kitoko Travel Sets contain luggage-sized variants of its most popular products, as well as a free Kitoko Oil Treatment, with a choice of Nutri-Restore and Hydro-Revive.

Bed Head by TIGI has launched minis of its hero products. Clients can mix and match up to three products that then come packaged in a handy clear (but oh-so cool) pouch!

RRP £18.65

POA Call 0844 844 0944 bedhead.com

Call 01794 527111 asphair.com

Eco-warrior Alterna has just the thing for those after an ecofriendly range: four Bamboo Shine products in an eco-chic travel bag. This quartet improves the overall look and feel of your client’s hair leaving it nourished.

RRP £27 Call 01925 578000 alternahaircare.com

Care in the sun

Plane essentials A quick spruce up in-flight is tricky, but it’s double with travelfriendly kits from Joico. Available in seven variations, our favourite is Moisture Recovery.

RRP from £8.25 Call 0845 071 2326 joico.com

This mini wonder, otherwise known as Aveda Sun Care Masque, is an intensive cream masque that restores sun-exposed hair, moisturises and helps defend against free radicals. Part of a three-part defence and recovery system, morikue protein helps restore weakened hair, while tamanu oil, certified organic shea butter, coconut and palm oils moisturise the hair.

RRP £5

Call 0870 034 2380 aveda.co.uk

Creative Head

10/4/14 14:04:28

Do it, do #it14 NOW! Head online for all you need to enter creativeheadmag.com/theitlist Ask a question 01434 610940 Chat @creativeheadmag #IT14 Presented by

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7/4/14 14:23:44

The 2013 L’Oréal Professionnel Colour Academy members, from left to right: Charlotte Prince, Aesthics; Yasmin Esparon, The Boutique Salon and Spa; Ryan Andrews, Rush; Ashley Wallace, Copperfields Hairdressing & Beauty; Danielle Whelan, Style Club; Anna-Maria Hynes, Toni&Guy; Lauren Tudor, En Route

GET SEEN. BE A STAR IF YOU WANT TO GET NOTICED, ENTERING ONE OF THE LARGEST COMPETITIONS IN HAIRDRESSING – THE L’ORÉAL COLOUR TROPHY – IS A GOOD PLACE TO START

THE L’ORÉAL COLOUR TROPHY fuses fashion trends and technical excellence to create a competition that celebrates the truly gifted. Of all the trophies up for grabs, the Young Colourist Award is one of the most popular. The opportunities given to the bright-eyed award winners are true money-can’tbuy experiences, from workshops with top industry experts to inspiring days out at Somerset House and Central St Martins.

Open to those aged 16 to 25, L’Oréal Colour Trophy Young Colourist Award is unlike any other, as each of the finalists from the eight regions around the country become members of the L’Oréal Professionnel Colour Academy.

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During their time at the Academy, the young colourists will be mentored by top industry professionals, gain extensive colour knowledge, grow their confidence through presentation and stage work and learn how to progress onto the next level such as completing the intensive L’Oréal Professionnel Colour Specialist course.

The L’Oréal Colour Trophy Young Colourist Award live finals 2014 take place on 2 and 3 June, with the Grand Final taking place on 23 June. If you want to enter next year’s competition get online DON’T MISS IT! Find out how you and get involved. can enter L’Oréal Colour Trophy for 2015 at lorealcolourtrophy.com

CREATIVE HEAD

8/4/14 13:17:30

“During my year with the L’Oréal Professionnel Colour Academy I’ve had the chance to work with some of the UK’s top colourists and I have focused on perfecting creative techniques” Ryan Andrews, Rush, L’Oréal Professionnel Colour Academy member

“I love being a L’Oréal Professionnel Young Colourist Award winner. It has been a springboard for my career and given me a lot of confidence.

I’ve gained more clients and news of my award has caused a general rise in the number of clients into our salon!”

Ashley Wallace, Copperfields, L’Oréal Professionnel Colour Academy member

“Spending time with the UK’s top colourists, including Paul Dennison from Ken Picton and Siobhan Golden from Toni&Guy, is just amazing and it really has given me such confidence and pride in my work. I would highly recommend entering the Young Colourist competition” Lauren Tudor, En Route, L’Oréal Professionnel Colour Academy member

For more information on the L’Oréal Colour Trophy, call 020 8762 4555 or visit lorealcolourtrophy.com.

Follow the 2014 awards at Facebook.com/colourtrophy and at twitter.com/colourtrophy #lct14 Creative Head

•72-73_New Wave 3

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volume

dream big

Got a client dreaming of less frizz, more volume and super-shine? Make clients’ dreams come true with Big Sexy Hair Marilyn Monroe followed her dreams and Big Sexy Hair is following its big dream. What is it? To make smooth, voluminous locks a reality for all.

Big Sexy Hair has two new products to give your clients what they want: Big Boost for big, bouncy tresses and Get Layered for hair that stays locked in place. Big Boost is the answer to limp locks – it’s an amplifying, texturising and defining crème that will elevate hair to new heights. The natural beeswax and carnauba wax helps to build bulk, volume and texture, allowing finehaired clients to create and recreate touchable, flexible styles.

Once clients have their desired style, they want to make sure it stays that way, which is where Get Layered by Big Sexy Hair comes in. The science types behind Get Layered say it’s the best thing that has ever happened to the hairspray sector, and they aren’t usually the type to brag. Why are they so excited? It is the quickest drying hairspray on the market and provides volume, thickness and the ability to build hold by layering all in one go.

How does it do all this? Get Layered features lightweight molecular ingredients that break down to create a fine mist that dries instantly. It’s charged with emollients, which help to condition and soften, allowing clients to layer over with product build-up. Finally, it provides that much-wished-for super shine, thanks to a dusting of diamond powder.

So make your clients dreams come true and get Big Sexy Hair Big Boost and Get Layered in your salon now!

For more details, call 0161 406 9360 or email sexyhair@alanhoward.co.uk

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Creative Head

8/4/14 13:19:27

Creative Head

•Sexy Hair 3

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8/4/14 13:19:49

Persona Rights are used with permission of The Estate of Marilyn Monroe, LLC. Photo by Milton H. Greene © 2013 Joshua Greene

Marilyn Monroe™ and the Marilyn Monroe signature are trademarks of The Estate of Marilyn Monroe, LLC. Rights of Publicity and

#PerfectSalon

Want to delight all who enter? Here’s how to build a winning salon that leaves clients feeling right at home THE INTERIOR MIGHT BE PRISTINE, the space in the best location, but there’s no guarantee a salon will be a success. There’s a certain cocktail of comfort and quality that creates a perfect salon – get those elements right, and your business will be booming. But consumers are becoming savvier than ever before, and you need to be sure you can meet – and surpass – their expectations. Kenneth Campbell, managing director for L’Oréal Professional Products Division, UK and Ireland, explains: “Today’s client wants a service that creates the right balance between function and emotional need.”

It’s why the company has unveiled the Salon Emotion initiative to ensure key moments of the salon experience leave clients feeling pampered. Some salons are clearly on the right path already. For the second consecutive year, KH Hair Nottingham has scored 100 per cent on an independent mystery client assessment. Salon director Debbie McMenamin, says: “It begins from the first phone call, and if you’re not giving the caller your full attention they will form a perception that can be difficult to change.” So what can you do to ensure your clients are walking into a perfect salon every time? We have winning ingredients that could make all the difference…

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CREATIVE HEAD

10/4/14 15:13:08

IT’S ALL ABOUT… A RISING STAR Clients are greeted with a smile; tools and products are always in place…

it’s often a tenacious and terrific junior who ensures everything in the salon ticks along beautifully. Meet Sam Ashcroft, 2013’s It List Rising Star NO JOB IS too big or too small for Sam, who is often requested by particular clients for him to look after them in the salon. A winner while at Clipso London, a former ghd Style Squad member and now wowing at Brooks & Brooks, he’s punctual, proactive and polite – three things he believes is key to helping a salon run.

“Using your initiative is a massive part of the job,” he says.

This means he always ensures the products on the shelves are displayed correctly, the magazines are laid out in the right way and is there on the floor talking to clients as they’re getting their service done – all without being asked to.

He’s always on hand for a chat and a giggle, which is why clients can’t get enough of Sam’s lovable personality and sense of humour, and it’s this upbeat attitude that keeps the salon a positive place to

CREATIVE HEAD

•76-81_Perfect Salon.indd 3

be. Most importantly, he makes sure he’s there when a stylist needs him most. “When I’m helping a stylist in the salon I assist like I’m on a shoot, making sure their brushes are cleaned, that they have a hairdryer in place, the right products, towels and wipes and so on, as well as ensuring the client has refreshments and magazines,” he says. “I make sure I’m always close enough in case I am needed for help, but also so that so I can watch and learn.”

Being there to help during busy moments is crucial, but the downtime periods can be just as important, as Sam uses the time to make sure the salon looks as perfect as it can.

“I like to make sure the products are all in the right place and everything is clean, and that if we have any offers on that they’re displayed well,” he adds. From shampooing to blowdrying and everything else besides, if anyone can do it, Sam Ashcroft can.

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10/4/14 10:20:09

Emma And Matthew Hellier (centre) with their team

#PerfectSalon

IT’S ALL ABOUT… A BRILLIANT TEAM Motivated staff can make a big difference to client satisfaction, explains Matthew Hellier from Most Wanted Best Salon Team winner, Emma Hellier salon WALK INTO the Emma Hellier salon in the seaside town of Bexhill in East Sussex and you’ll feel it immediately – the buzz. This is the home of the Most Wanted Best Salon Team, an 11-strong staff of ambitious individuals focused on working hard, getting ahead, and putting a smile on the face of every client through the door.

According to co-owner Matthew Hellier, there’s a strong sense of community in the salon. “We try to involve our staff in team-building activities outside of the salon so it’s not just about work,” he explains. Indeed, activities have included a bungee jump for the Stroke Association, abseiling, and even volunteering work in Africa by Emma and Matthew.

There’s a real communal feeling about the team, too – everyone has the responsibility of training and educating their colleagues. “If we send one person on a course they have to come back and teach the rest of the team what they’ve learnt,” explains Matthew. “It’s about getting everyone involved and working together.”

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The salon’s ethos is simple – to look after its team, its environment and its clients – and it has a huge influence.

“When we were building this salon we wanted to give the staff an area that was their own, with no one mixing up colour in the corner,” says Matthew. “Every week they get a free massage because we try to take care of them – it is a business where you’re standing on your feet all day and a lot of hairdressers suffer back problems.” He encourages the team to enjoy time in the garden to get some fresh air, too, where everyone shares responsibility for the plants and the salon’s chickens that roost there.

So how else is this team inspired? “Motivation for our team comes from competitions and visits to industry events. There’s no-one doing that in our area, and I think the staff respond to that, to be with a salon that will shut-up shop and go to an event,” believes Matthew. As the management team, Emma and Matthew are also keen to find new ways to encourage teambuilding. Matthew’s love of rowing has seen staff learning from rowing – and the sporting links don’t end there. “We’ve sponsored a local basketball team for the year,” adds Matthew.

“We’ve got our logo up there, but what we wanted from it was the chance to do some team activities. If something isn’t your strength, find someone else who can help you do it.”

CREATIVE HEAD

8/4/14 13:26:04

www.lsehair.com

AD. Perusko - PH. Annigoni

e-mail: reception@lsehair.com

Showroom:

TIME FOR DESIGN

Units 2-3 Mirage Centre First Way, Wembley, Middx HA9 0JD

Tel: 020 8903 0002

Adam Reed (left) and Paul Percival

#PerfectSalon

IT’S ALL ABOUT… THE EXPERIENCE To win Most Wanted Best Salon Experience once is impressive. Win it twice and The Colour Station

it’s clear you really know something about putting a smile on clients’ faces. Meet Percy & Reed, the salon experience professionals par excellence Creative HEAD: You already had a successful salon in West London – what did you want to do differently with the Percy & Reed East salon?

Adam Reed: Our aim was to create a look that was in keeping with the style that people recognise at Percy & Reed, while maintaining the personality of the new space. Paul and I have a similar taste in decoration and we are lucky to get really honest feedback from clients at our Great Portland Street salon, so we know what they like. We like to maintain an element of individuality with our design, making sure that there is a practicality and workability.

CH: What do you do to ensure your salon is truly unique?

Paul Percival: We wanted to create another exciting and relaxing place to visit and customer service is at the heart of everything we do. The Colour Station is a unique tool that our stylists are able to use to help clients really understand their colour choices. We have a book swap area where clients are encouraged to exchange books and we have an extensive range of coffee table books that customers are able to browse. We are introducing a customer iPad jukebox so that they can choose songs to play while their hair is being done. We also have a fantastic team of stylists and we are committed to encouraging their growth through training and editorial opportunities.

CH: Tell us more about the Colour Station…

AR: Coloured hair changes its appearance in different lights. A great example is to compare a New York blonde with an Los Angeles blonde. The cooler shades from New York may look washed out in the bright California sunshine while a Californian blonde can look yellow and brassy when in the Big Apple. The Colour Station shows clients how they can best adapt

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their colour. It can be used both before a client changes their colour and after an appointment to show the difference and demonstrate what it will look like when they leave. To have a tool that allows us to drench the client in different lighting to compliment their skin tone is revolutionary and will change the colour experience for both stylist and client.

CH: What makes your salons different from more ‘traditional’ ones?

PP: Percy & Reed East draws inspiration from the building’s heritage as a banana and tomato importer, combining East End cool with contemporary comforts. We like to maintain an element of individuality with our design, making sure that there is a practicality and workability. We source retro and vintage items and mix them with handmade bespoke piece.

an Instagram feed of hair inspiration featuring styles, colours and cuts, for men and women. The feed will be updated constantly – direct from the salon as stylists post their finished looks or by clients who can send their own inspirations by email. It’s full of on-trend looks and expert tips; the LookBook incorporates everything in the name of hair.

CH: What are your plans for the future?

PP: ‘We look forward to extending our salon group – so watch this space! We recently introduced Hair’s Best Friend – a discovery kit that introduces our clients to our new Super Softening Kit. It will totally transform dry, coarse, over-treated and unhappy hair, turning it into gorgeously glossy, silky and sensational locks.

WANT TO SHINE? Download your Most Wanted or It List Awards entry at creativeheadmag.com/ mostwanted or creativeheadmag.com/theitlist CREATIVE HEAD

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Percy & Reed East

AR: We’ve also introduced the Percy & Reed LookBook [pictured, top] –

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BRING IT ON!

NEED 100 NEON WIGS FOR A CATWALK SHOW? A ONE-OFF CREATION FOR A FASHION SHOOT? PERHAPS YOU REQUIRE A RANGE OF EXTENSIONS FOR YOUR CLIENTS TO CHOOSE FROM IN THE SALON? WHATEVER THE CHALLENGE, AMERICAN DREAM CAN DO IT

L’Oréal Colour Trophy 2013

LET US SET THE SCENE: it’s Paris Fashion Week. Models mill about while session stylists rush back and forth between shows, lugging their kit bags around with them like an extra appendage they can’t bear to let go of. Session supremo Guido needs 30-inch weft extensions for the Alexander McQueen show and 26-inch ones for Valentino, and he needs them tout de suite! Meanwhile in another corner of Paris, internationally renowned hairdresser, Angelo Seminara, needs 50 full lace wigs for the 60th anniversary Chloé show.

Who are they going to call? American Dream, of course.

No challenge is too great for American Dream. A key supplier to Fashion Weeks and editorial shoots, the brand is used to supplying high-quality bespoke hair and wigs at the drop of a hat. And if they’re popular in the fashion world, the rest will soon follow. More and more female clients are looking to create the hair they’ve always wanted with extensions, wigs and hairpieces.

Fortunately for you, American Dream’s extensive range of hair extensions and wigs are accessible to salons of all sizes. This means that whatever you need and whatever your budget, American Dream can help.

THE 7TH EDITION OF AMERICAN DREAM’S BIG BLACK BOOK IS NOW AVAILABLE AND IS PACKED WITH TIPS AND ADVICE ON CHOOSING THE RIGHT HAIR PIECES AND WIGS TO SUIT YOUR NEEDS, WHATEVER YOUR BUDGET. CALL 020 8998 9840

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“American Dream has been the most courteous, helpful and prompt company, always providing me with fantastic quality hair extensions and wigs that I’ve needed, even when it’s been a lastminute emergency” NEIL MOODIE, CO-OWNER OF WINDLE & MOODIE

“I always buy American Dream when using hair extensions and wigs for shoots. Its staff members are very helpful, especially when I am on a shoot and need to get hair sent to me” CRAIG TAYLOR, CREATIVE DIRECTOR, HARI’S SALON

Charlotte Lucca Photography

“American Dream can be relied upon to have exactly the right hair for the diverse needs of my team” TREVOR SORBIE MBE, OWNER OF TREVOR SORBIE SALONS

To find out more about American Dream, call 020 8998 9840 or visit americandreamextensions.com CREATIVE HEAD

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inspired

Generation NOW Team 2013/14 members, from left to right: Michael Francos, D&J Ambrose; Kate O’Sullivan, Francesco Group; Amelia Evans, Russell Eaton; Simon Tuckwell, Zullo & Holland; Holly Scanlan; and Brian Sweeney, House of Colour.

It’s a generational thing

To get ahead and stand out, ambitious stylists need the support of their peers and a launch pad for their careers. Wella Professionals has the answer: Generation NOW In 2010, Wella Professionals launched Generation NOW to provide a platform for the eager, talented and brilliant. Four years later, it’s the team that every aspiring stylist wants to be in. Why? Wella Professionals provides the Generation NOW Team with fantastic opportunities including education, platform opportunities at events and seminars throughout the year, along with the chance to work with and be mentored by top industry icons.

Being a member of Generation NOW is win-win for both the stylist and their salon: the stylist gets the kind of mentoring they’ve always dreamed of and owners enjoy their salon’s profile being raised in tandem with that of their staff. But if that still doesn’t impress you, perhaps the team’s exploits will. Their spectacular, action-packed year began with the team enjoying a tailor-made bootcamp week.

The team experienced intimate demonstration and

workshop sessions where they received one-on-one inspiration from guest artist mentors, including Sassoon’s Gareth Vance and Mia Latte, Kai Wan from Pkai Hair, Colin McAndrew from Medusa and a photoshoot with guidance from Robert Eaton from Russell Eaton.

And that was just the beginning! Throughout the year, the Generation NOW Team got to work alongside HOB Salons and D&J Ambrose at the TrendVision Award UK & Ireland Final, worked with Gary Gill from Emotive Hair at the ShowSpace Retreat, styling hair for SP Men in a pre-fashion week pampering experience, and presented on stage at an In the Spotlight event at Wella Studio Manchester with Colin McAndrew.

After all that, the team then got to hold soirees back in their salons to share their new skills and experiences with their team members.

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“My year has been mindblowing; I would urge anybody who wants to stand out within our industry to try out for it!”

SIMON TUCKWELL, ZULLO & HOLLAND

“I have gained a lot more confidence from being on the team and have learnt new techniques for my everyday work, which has helped me progress in and outside the salon. My profile is now 10-times better!”

MEET THE JUDGES AND MENTORS PHOTOGRAPHIC SELECTION PANEL Tom Wright, Soul Hair; Angelo Vallillo, Zullo & Holland; Michael Francos, D&J Ambrose AUDITIONS Colin McAndrew, Medusa; Angelo Vallillo, Zullo & Holland; Bruce Masefield, Sassoon Academy; Philip Bell, Ishoka BOOTCAMP WEEK Be inspired by lead mentor Bruno Marc Giamattei of Marc Antoni as he presents style demonstrations, enjoy a colour and styling day with Robert Eaton of Russell Eaton, learn SP Men cutting and styling with Gary Gill of Emotive Hair and experience a photoshoot with Jamilla Paul of Jamilla Paul Hair & Beauty.

WATCH IT! Get tips on how to enter Generation NOW

BRIAN SWEENEY, HOUSE OF COLOUR

*Texts charged at standard network rate

THE SEARCH IS ON FOR THE GENERATION NOW TEAM 2014/15 Like what you’ve read so far? Then you’re in luck! Wella Professionals is searching for the next crop of rising stars. If you want to go places, meet people and you have creativity, energy and enthusiasm by the bucket-load, then Wella Professionals wants you!

DIARY DATES Entry deadline Auditions

Bootcamp week New! Official team handover

Fri 6 June Tues 8 July (Wella Studio Manchester), Weds 9 July (Wella World Studio London), Thurs 10 July (Wella Studion Dublin) Mon 11 August Weds 13 August, Wella World Studio London

Could you be part of Generation NOW 2014/15? To request an entry form speak to your Wella Professionals account manager, call 0845 601 8128 or email wellaevents.im@pg.com. Or request an entry form by text – simply text GENNOW along with your name and address to 82727.*

For the latest Wella Professionals news, become a fan of ‘Wella UK’ on Facebook or follow on Twitter @wellapro #gennow

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exclusive kobe range Introducing the PRO COLLECTION

barber lunar

Kobe works its design and manufacturing magic on affordable scissors that will not only thrill new stylists, but will also turn heads among the best stylists in any salon.

• JAPANESE QUALITY 440C STEEL

apollo

• FORGED BY HAND • ERGONOMIC DESIGNS • THREE BEAUTIFUL NEW DESIGNS

All Kobe Pro Collection scissors have a LIFETIME GUARANTEE and a unique 2 year FREE servicing warranty that’s how sure we are of their quality

*

*TERMS AND CONDITIONS APPLY

WWW.COOLBLADES.CO.UK TEL 01253 893091 Suppliers to the UK’s Best Hairdressers Coolblades customers include stylists from the very best salons like Trevor Sorbie, Toni & Guy, Richard Ward, Saks, Hob & Francesco group.

Coolblades Kobe Range 285mm x 220mm.indd 1

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KIT BAG

THIS IS HOW A KIT BAG SHOULD LOOK – CLEAN, ORGANISED, WELL-STOCKED. NOW CAST YOUR EYE OVER YOUR OWN KIT. IT’S LOOKING A BIT SAD, ISN’T IT? YOUR KIT BAG DESERVES A LITTLE MORE LOVE, AND THE LATEST TOOLS OF THE TRADE TO KEEP YOU AT THE TOP OF YOUR GAME. LET US HELP YOU BUILD THE KIT BAG FROM HEAVEN…

CREATIVE HEAD

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Image courtesy of TIGI

YOUR KIT. SORTED!

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#KitBag

Electricals An electrical tool should feel like an extension of a stylist’s own arm, so the priority is comfort.

“Weight is an issue as if it’s too heavy it will become tiresome,” admits Antony Licata, UK creative director for Mahogany Hairdressing. Dafydd Rhys at Ken Picton, adds: “the style of an electrical product is important – our tools should look cool and beautiful. I prefer to work with something that is pleasing to the eye as well as being fit for purpose.” Here are a few favourites…

Angelo Seminara thinks the Elchim hairdryer is the bees’ knees – you can see why!

Get snap-happy with The Touch from Cloud Nine, the first smart straightening iron.

0844 875 7775

0845 026 7121

From £59.95

£53.50

salonsdirect.co.uk

cloudninehair.com

Lighter, greener, quieter, the ghd aura styles as it dries. Meet your new BFF!

POA

0845 330 1133 ghdhair.co.uk

Titanium gives incredible finishes – check out the 38mm curling tong and waving wand from the BaByliss PRO Titanium Expression range.

Tong: £50; wand: £60 0870 513 3191

babylisspro.co.uk

Creative HEAD: What are the absolute essentials you need?

Karly Whittaker: I never travel without a selection of different BaByliss PRO tongs, ghd straighteners, my new aura hair dryer, and my Cloud Nine wand. I always have a selection of Kirby grips in all colours, and elastic cord that you can buy in metres from any haberdashery.

And I always bring an extension lead, gowns, towels and shampoo and conditioner as sometimes models can need it.

In the bag Karly Whittaker, Most Wanted Hair Trend winner

CH: Any little surprises?

KW: New to my bag from LFW is a nit comb, which is amazing to get that slick look with gel. And there’s an Afro comb that has come out from my dad’s collection – it’s almost as old as me! And there are a number of hair accessories that I have picked up over time from various places, partly because my session bag goes to so many weddings. A lot are jewellery pieces that can be used in the hair, like brooches or necklaces.

and director of Sarah Hodge and The Salon groups 88

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Versatile and durable, the label.m Styling Iron Titanium Pro-50 was spotted at many a London Fashion Week show.

POA

0870 770 8080

The Neuro Dry from Paul Mitchell warns you when the filter needs cleaning – genius!

labelm.com

£60.80

0845 659 0011 paul-mitchell.co.uk

Create wonderful waves or vintage curls in a flash with the Glamoriser Variable Depth Waver from Diva Professional.

£27

The Ceriotti 4200 is ultra-light – your arm will thank you for it!

£59.95

0161 406 9360 alanhoward.co.uk

0845 601 4861 salon-services.com

CH: What about key styling products for a

CH: Was there anything special in your

great finish on camera?

KW: I love KMS California Hair Stay Anti-Humidity Seal and Hair Play Make-Over Spray, and I always have a hairspray that brushes out easily, such as Big Finish by Goldwell. Black and White Wax and a pot of Vaseline works well on shoots for shine; I carry a tint bowl and tint brush for applying gel for a smooth and shiny finish.

kit that you used for your Most Wanted winning image?

KW: Yes, WD40! Not for the hair though, but to keep my tongs going as they had a lot to do for that look!

Creative Head

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#KitBag

COMBS and BRUSHES For your kitbag to be your best friend, you need to ensure a good balance of brushes that deliver different finishes, so a working group of about half a dozen brushes is not unrealistic. There’s even space for some odd choices: “I have some random brushes for certain techniques, including a toothbrush and a wire test tube brush!” says D&J Ambrose’s Luke Benson. Have a look at this line-up…

The KentSalon Dressing Out Brush is an essential tool for up-dos as well as dressing long hair or building huge volume from backcombing.

£6.25

01442 232623 kentsalon.co.uk

Natural bristles really grip hair for glossy, smooth locks, so try the Natural Bristle Radial Brush range from ghd, available in four sizes.

POA We love a good paddle brush – the Professional Paddle Brush from Cloud Nine is kinder to the hair, hairdryer resistant and ideal for taming longer lengths.

0845 330 1133 ghdhair.co.uk

£22

0845 026 7121 cloudninehair.com

Impress clients with the Gold Rush brush by Tangle Teezer.

RRP £12.25

020 7274 6128

tangleteezer.com

The Vogetti Mighty Brush is ideal for teasing and backcombing.

£2.14

0845 659 0011 salon-success.co.uk

In the bag Zoë Irwin, •87-91_Kitbag.indd 4

Tough tangles and heavy thickets be tamed! The power of The Wet Brush makes this an essential.

0845 330 1133

0845 601 4861

POA

£6.95

ghdhair.co.uk

salon-services.com

Creative HEAD: You work with private clients and on shoots and shows – how large is your kit?

Zoë Irwin: I have several kitbags and change them according to the job I’m on and whereabouts in the world I’m travelling. My day-to-day studio kit for editorial consists of one large Dakine bag, made for snowboarders.

This has liberated me as it has roller-skate wheels to make it easy to stroll with!

CH: What would we find in there?

ZI: I carry so many things and if I leave anything out I always regret it. It ranges from

session stylist and ghd ambassador 90

Keep your combs all together with the Comb Kit from ghd. The tail comb is an essential!

rollers for wigs to sponges and hair accessories that are collected from all over the world. I always carry a pair of heels as I often find a shoot leads to a night out or fashion party.

CH: What advice would you give young stylists?

ZI: Your kit is often the first thing a client will see as you start working on them. Think what happens when you move your kit and it all presses against itself. I liken it to a table setting, with folded clean towels and products and brushes placed in a pattern that we all seem to use.”

VISit! Read Zoë’s World, at creativeheadmag.com/blogs Creative Head

10/4/14 15:15:54

Perhaps the most vital – and usually the most expensive – is scissors. But how do you choose? “It’s good to test if you can – some dealers let you use a pair for a week to see what you think,” advises Nelson Brown of Brown’s. Mahogany’s Antony Licata adds: “Choosing a pair Is very personal. The weight, asymmetric blades and pointed tips for detail must form part of the stylist’s decision.”

Cool Blades promises a ‘butter-smooth action’ with the Kobe Apollo, featuring fully convex, hollow ground blades.

We’re sold!

£82.50

01253 893091 coolblades.co.uk

Available from Aston & Fincher, Head-Gear Comby Bags are available in small or large to help you cart your kit!

From £11.45 0870 240 2176

astonandfincher.co.uk

Scrummi’s eco-friendly disposable towels are light and compact so you won’t need to lug around bulky towels!

£17 for a box of 70 01732 617610

The Hair Tools Pins & Grips Session Kit is packed with grips.

£7.79

0870 240 2176

All prices featured are salon prices, before VAT, unless otherwise stated

ESSENTIALS

astonandfincher.co.uk

scrummi.com

Gloves are always handy – try Color Trak reusable black latex gloves.

99 pence

0845 601 4861 salon-services.com

Add a splash of colour to your cuts with the Vogetti Pink XX1550 wax casted scissors, with offset handle and low level tension screw.

£90

0845 659 0011 salon-success.co.uk

Creative HEAD: What have you been up to?

Marc Trinder: I have been styling people for

In the bag Marc Trinder,

the BAFTA pre-nominee Asprey party and later I styled all day in our suites at The Savoy.

At the Royal Opera House we were on hand for last-minute tweaks before presenters took to the stage.

CH: What are your absolute essentials?

MT: Coffee, lots of grips and hairspray! A fullon kit with every tool and product you could imagine, including an old fashion hood dryer!

You never know what clients are going to ask

Glamtech’s Black Diamond is a stylish full convex razor edge 5.5" scissor with a removable rest.

£34.99

0845 601 4861 salon-services.com

for so you need to prepare for everything.

CH: Any little surprises?

MT: I do carry pipe cleaners for a really tight set if needed.

CH: Have you ever been missing something essential?

MT: I recently needed a diffuser and forgot to pack one on location, so I used a wig cap and secured it with a hair band around the end of the dryer! If I had a spare clean sock I would have used that! It actually worked really well…

art team director, Charles Worthington Salons Creative Head

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Color Zoom deadline nears

IN SAL SI ON DE R

There’s still time to enter the Goldwell Color Zoom Challenge! The deadline for entries is 31 May, so if you haven’t entered yet you still can.

Color Zoom is one of the largest and most high profile competitions in the industry, giving you the perfect opportunity to truly shine and show everyone just what you’re capable of.

To enter, all you have to do is create your own photographic interpretation of Goldwell’s Reallusion trend and enter the look into one of three categories: Creative Colorist, New Talent Colorist and Partner Colorist.

The prize? Money can’t buy press coverage, industry-wide recognition and a chance to represent the UK in the global final in Berlin this October.

In the know

Keep up-to-date on all the latest happenings from Goldwell and KMS California

Bring in the experts

Six more colourists have joined the ranks of the colour elite after graduating from Goldwell’s Color Expert course. Held at the Academy London, the graduates are: Emma McDade from No11 The Salon, Cameron Stephen and Jessica Roles from Head Romance, Lauren Cooper from Kate Preston Hair & Beauty, Tracey Rae from David Rae Salons and Megan Fletcher from GYI Hair & Holistic Therapies. Rachel Hurley, Goldwell’s Academy manager and previous Color Expert graduate, presented the diplomas. Limited to seven people per course, the Goldwell Color Expert is a 12-day programme spread over a six-week period and forms a key part of Goldwell’s education offering.

For more information, contact the Goldwell Academy London on 020 3540 1200

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IN SAL SI ON DE R

An Evening with Nick Arrojo

Goldwell has welcomed world-renowned stylist Nick Arrojo and his team from New York to the brand’s Academy London for An Evening with Arrojo. The evening kicked off with Nick sharing some of the secrets of his business success. “If one of the stylists creates a new technique, we brand it and make it exclusive to our salon,” he says. Nick also encouraged the audience to embrace technology and social media, pointing out that all of his stylists are recruited via social media platforms.

The Arrojo team then showcased live onstage five looks, which were created using Nick’s razortechniques and colour application ideas.

Originally from the UK, Nick moved to New York in 1994 to further his career.

In 2001 he opened his own salon, ARROJO NYC, which has grown to become one of America’s leading independent hairdressing brands. Nick is revered for his signature razorcutting technique and creative precisionline-up of judges for the based method.

judges revealed

Goldwell has announced its Color Zoom UK Challenge. The judging panel includes: respected members of the industry press including Creative HEAD’s Beth Davie, colour supremo Karine Jackson, ultra-talented Sam Burnett and industry icon Beverly C. Judging takes place in June with the national winners then announced in July.

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It’s a blonde love-in

We love all shades of the colour spectrum, but if we had to pick a favourite, it would probably be blonde – and clients agree. Discover how you can make the most of clients loving all things blonde with Goldwell’s four new services From the bombshell to the beach babe, no blonde is created the same – and that’s why we love them. The creativity behind each blonde that you transform is special and unique, and clients love being a blonde because their colour is as individual as them. It’s something that they can call My Blonde.

With Goldwell’s new inspirational blonde services and the customised Goldwell professional products and tools, you can achieve magnificent blonde results that will exceed your clients’ expectations of what it means to be blonde.

These new services and products are designed to take you from the consultation with the client to the techniques used and even the aftercare.

There are four new services – naturally blonde, sun-kissed,

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Nordic blonde and honey blonde – with each service following the same five-step cycle created by Goldwell: Consultation; Preparation; Application; Post-Care and Styling; and At Home Maintenance.

Goldwell has also supplied a customised consultation for each of the four services, along with creative application techniques, such as back-to-back methods, created by Goldwell’s global masters.

Learning how to master these techniques and following the five-step cycle will help you provide the ultimate salon experience to your clients.

Discover how to create that much wished for laidback beach look with Goldwell’s step-by-step guide on the next page…

10/4/14 10:16:37

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IN SAL SI ON DE R

Just beachy The art behind getting that beach blonde look (without any client actually going to the beach) is a worthy skill for every colourist to learn and keep in their repertoire. Goldwell shows you how…

The look: A soft fusion between dark and light creating a sun-kissed effect.

The application:

Freehand Technique:

Formulas

Colour formula is applied to individual hair strands using a brush, hand-painting the section in an individual and diffused way.

Consultation tips: ‘Sun-kissed’, ‘natural’ and ‘fresh off the beach’ are the keywords for this service.

It is perfect for clients who don’t like the look of the classical highlights but want soft and natural-looking effects. Depending on their wish and style, you can customise the choice of shades for a more stand out look or a more diffused one.

Existing shade: Virgin hair Regrowth: 7N Mid-lengths and ends: 7G (naturally lightened)

Step one: Section the hair.

A: SilkLift Strong: 35ml Conditioning Cream Developer 6 % (20 vol.) + one spoon of High Performance Lightener +three pumps of SilkLift Intensive Conditioning Serum Concentrate B: Nectaya: 40ml Lotion 12 % (40 vol.) + 20 ml 11P

Step two: Starting at the nape, apply alternating formula A and B using the Freehand Technique.

If required you can use clingfilm or plastic wrap to prevent bleeding and to protect sections.

Step three: Observe the processing time, then shampoo. Apply Elumen Prepare onto towel-dried hair and blow-dry.

The preparation: Step four: Apply formula C as toning for the entire hair. Observe the processing time, then rinse. Shampoo with Elumen Wash and apply Elumen Lock to seal the hair.

By using Dualsenses Color Structure Equalizer you can optimise colour deposit and equalise structural differences.

Step five: Apply a C: Elumen: 80ml NB@10

hazelnut-sized amount of StyleSign Glamour Whip onto dry hair. Finish with StyleSign Diamond Gloss.

Discover more about Goldwell’s new blonde services, call 01323 432100 or visit goldwell.com.

Follow Goldwell on Twitter @GoldwellUK #weloveblonde

•92-99_Salon Insider 7

8/4/14 13:48:48

Dazzling debut

See how FREESHAPE 2-in-1 styling+finishing by KMS California made its global entrance at Bora Aksu A/W14

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8/4/14 13:49:43

IN SAL SI ON DE R Launching a new product to the world is all about building excitement and in all the right places. So when KMS California was invited to be the official hair partner for Bora Aksu at London Fashion Week for the fifth season in a row, the brand knew it had found the place and the moment to launch FREESHAPE 2-in-1 styling+finishing.

The versatile product is specifically for use on dry hair as a thermal styler and finishing hairspray so when time is of the essence backstage (as well as in the salon or at home), it is the perfect product to reach for.

Bora Aksu’s A/W14 show took place at Somerset House with session artist Liam Curran heading up the KMS backstage hair team, which included KMS Editorial Collective core members: Andrea Dorata from Dorata Hairdressing, Jane Freeman from Anthony John, Neil Smith from Barrie Stephen, Ashley McMillan from Paterson SA and Samantha Earl from Hair Associates.

Liam Curran was tasked with creating a look to complement and capture the essence of the Bora Aksu A/W14 collection, which was inspired

by Bora Aksu’s mother Birsen and her time at boarding school in the ’50s.

“The schoolgirl-style hair inspired by Bora’s mother was worn with a certain discipline to it, pulled tight and clean to the head. Taking this as inspiration we put a modern spin on things by using a two-section rope braid,” says Liam Curran, head stylist. “The slight contrast in textures we saw in the collection also moved on into the hair giving it a dual texture, featuring the clean and sleek top and sides that contrasted against the matte flyaway finish of the rope braid.”

With 13 models to style and just two hours of backstage prep, the hair team created a runway of hair perfection with the help of the new session kit must-have, FREESHAPE 2-in-1 styling+finishing by KMS California.

For more information, visit kmscalifornia.com or connect with KMS on Facebook, Twitter and YouTube at /kmscaliforniauk

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8/4/14 13:50:40

•100-111_Fashion 2

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The

FA U LT

I N OUR S TA R S M ost Wanted Creative T al e nt Errol Douglas M B E p la y s wit h colour an d li g h t in this d ar k fantasy

Photography by Charlie Kaufman

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•100-111_Fashion 4

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See more from this shoot at

creativeheadmag.com

•100-111_Fashion 5

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Hair Errol Douglas MBE, assisted by Ashleigh Hodges, Natalia Maxwell and Natasha Joy Hayford. Styling Angharad Merry. Make-up Lauren Mathis.

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The shape of things Refusing to conform to commercial shapes, this challenging collection from Allilon unashamedly focuses attention on the execution of technique Photography by Trevor Leighton

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Hair Allilon Art Team. Make-up Cheryl Phelps Gardiner.

To see more incredible shoots, visit creativeheadmag.com

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Dress: Eudon Choi. Jewellery: Bugged Jewellery.

Dress: Nicholas Oakwell.

Pale saints Bright white and beguiling, Roy Hayward shares his pure, unblemished vision

Photography by Adam Kaniowski

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8/4/14 13:56:48

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Dress Nicholas Oakwell. Jewellery Maria Black, Bugged Jewellery.

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8/4/14 13:57:34

Hair Roy Hayward, assisted by Sam Beadle. Styling Alexandra Greenhill. Make-up Michelle Dacillo. Nails Bilyana Stefanovic using Essie.

Clothes Arjan Baagh, Yanny London. Jewellery Pebble London, Bugged Jewellery.

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Creative HEAD and all supplements for 12 months for £33 A Goldwell blonde bundle featuring: Dualsenses Blonde & Highlights Shampoo, Dualsenses Blonde & Highlights Conditioner, Dualsenses Blonde & Highlights 60sec Treatment and StyleSign Crystal Control, worth £42.

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Creative Head

9/4/14 10:39:08

Classified

BOOKMARKS!

Tired of surfing the net to find what you need?

Here’s a nifty directory of websites that are worth bookmarking for future reference layeredonline.com

Layered is the new consumer site from the creators of Creative HEAD. For the first time ever, women can discover new ways to wear their hair – then immediately connect with the products, salons and stylists to help make it happen. Update your directory listing now!

wella.com

COSHH

For help with

Risk Assessment

in Salons

The booklet “A Guide to the Health and Safety of Salon Products” is available at Alan Howard, Aston & Fincher, Capital Hair & Beauty, Sally Hair & Beauty and other good wholesalers. Or send your address and 4 unused first class stamps to:

The HBSA, Greenleaf House, 128 Darkes Lane, Potters Bar, Hertfordshire EN6 1AE

Keep up-to-date with all the latest happenings from the TrendVision competition. A wealth of education is available to access, alongside blogs, inspiration from top Wella stylists and a host of trend collections.

lorealprofessionnel.co.uk

The L’Oréal Professionnel website offers you instant access to the world of e-learning. As well as Inspire TV, you can browse the Inspiration Gallery of looks, get detailed information on products or update yourself on the latest trends.

schwarzkopfprofessional.co.uk

Explore the inspirational new hair trends, see the latest catwalk shows and discover the high-performance professional products as used by stylists and session teams all over the

hairdressing world.

To advertise on these pages call

DAVID HAMMOND

on 020 8467 8884 or email

david@headmag.co.uk

“It’s simply the best hairdryer I’ve ever had” Angelo Seminara Three times winner of British Hairdresser of the Year Award.

Available exclusively from

www.salonsdirect.com Model shown: 3900 Titanium Edition (Code 88419) - £69.95

113_Classified 1

8/4/14 15:38:39

‘HAIRSTYLISTS CAN’T SELL’ BEAUTY ENTREPRENEUR NANCY CRUICKSHANK ENCOURAGES HAIRDRESSERS TO GET CREATIVE WITH RETAIL

“HAIRSTYLISTS CAN’T SELL. They just don’t do retail well,” a good friend involved in the beauty industry recently told me. How can this be?

I love my hairstylist and colourist. Chatting to her about events in my life that have taken place in the previous eight weeks (the time it takes for my roots to become unbearable) is a key part of my salon experience.

Of course, she also helps me figure out how to care for my disappointingly fine hair. She’s the expert on this but is also a trusted adviser on much more.

So if we have this easy, chatty relationship, how can it be true that hairstylists don’t sell well? Could it be that there is a ton of untapped potential for salons or stylists to sell a wider range of products to their clients – both in and out of the salon?

My own business, MyShowcase (think Avon meets Space NK) is one example of how salon owners or individuals can develop or extend a retail experience with little risk and significant reward for their clients and themselves. One of MyShowcase’s most successful beauty stylists, Amanda, is an independent hairstylist and colourist, too. She is one of the coolest women I know and clients trust her implicitly.

She has many long-term clients who hang out with her in their kitchens, when they host our beauty showcases and she brings along skin care, make-up, hair care and bath and body products. The products are selected by Daily Telegraph beauty editor Kate Shapland and Amanda benefits from training and our back office administration, so she now has her own complementary beauty retail business and definitely knows how to ‘do retail’.

Salon owners and independent stylists are creative, entrepreneurial souls. A unique trust exists between client and stylist, and data reveals that there are many small business owners and self-employed people in this industry. If there is any truth in my friend’s hypothesis that ‘hairstylists can’t sell’, I challenge you to find creative and innovative ways to give yourselves a brilliant retail offering – come on, you know you can do it!

Nancy Cruickshank is founder of MyShowcase

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CREATIVE HEAD

8/4/14 13:58:37

DISCOVER NEW KOLESTON PERFECT

INNOSENSE A brand for vibrant permanent colour formulated to reduce the risk of developing allergy, with revolutionary ME+ molecule.*

For more information, contact your Wella Professionals Account Manager, call 01202 595700 or visit www.wella.com

* Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48 hours before each colouration.

Strictly follow safety instructions and consult www.wella.com/innosense. If your client has ever experienced an allergic reaction to hair colourants, you should not colour.

ME+ is present in Pure Naturals, Rich Naturals and Deep Browns of the Koleston Perfect Innosense brand.

Innosense Ad CH.indd 1

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