Creative HEAD September 2019

£4.50 SEPTEMBER 2019

In print•online•everywhere!

SEPTEMBER 2019 CREATIVEHEADMAG.COM

n o e n i h S

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NEW SEASON SENSATIONS

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CR EATIV E HE AD AD VE RT OR IAL

W O GL

y a w n w o r u yo GIVE YOUR CLIENTS THE TRANSLUCENT, NATURAL-LOOKING COLOUR RESULTS THEY HAVE BEEN WAITING FOR – MEET MAJIREL GLOW BY L’ORÉAL PROFESSIONNEL…

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W O GL them get

CREATIVE COLOUR ISN’T FOR EVERYONE. HOW CAN YOU TEMPT THE COLOUR CAUTIOUS? IT’S WHAT MOST colour clients come in seeking – an elevated or perfected version of themselves rather than a complete change-up. Natural-looking hair is a colour result often requested by salon clients. Whether they’re looking for grey coverage, tonal shifts or an ultra-shiny finish that makes hair look healthier than ever, clients often just want to look like themselves… but better.

Women who have veered away from colouring their hair sometimes have done so because they wanted it to stay looking natural. There’s a clear desire for that je ne sais quoi, where hair looks beautifully shiny and natural while still delivering subtle colour.

The latest innovation from L’Oréal Professionnel is here to shine a light on how to achieve this perfect mix of colour and a glossy, natural finish. Majirel GLOW is L’Oréal Professionnel’s first translucent, permanent hair colour, delivering a neutralised finish and extreme luminosity. Majirel GLOW is boosted in cool reflects to achieve the natural-looking results your clients are looking for, so now you have the perfect solution to keep your colour-shy clients happy.

Don’t let fresh opportunity slip through your fingers. These shades can be used on all bases, perfect for everything from a colour refresh to those trying colour for the very first time. Majirel GLOW is the service to offer for those who want to enhance their natural colour and bring out their inner glow.

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CR EATIV E HE AD AD VE RT OR IAL

W O L G ut all o

OFFER YOUR CLIENTS COLOUR TECHNOLOGY THAT IS BOOSTED IN COOL REFLECT...

NEW MAJIREL GLOW FROM L’ORÉAL PROFESSIONNEL It might sound odd at first, but the idea of introducing translucent colour boosted in reflect to clients can open their eyes to other possibilities. Majirel GLOW is the perfect service for guests who are dipping a toe into the world of colour for the first time, or for those who maybe like their own hair colour but who want to try adding a little something-something.

The innovative technology within the GLOW formula gives a real boost to hair reflects, with up to four-times more translucency and up to 50 per cent more light reflection.*

With GLOW you can offer up to three levels of lift for a change that’s noticeable but still suits your client. By not straying too far from their natural colour, you can reassure nervous clients. This low depth also means the colours are infinitely mixable, and highly customisable, depending on the base colour.

Made with a specifically designed balanced range of dyes, the GLOW shades offer an on-trend cool, flattering finish. You can forget about awkward brassiness and warm tones throwing off your colour – these shades keep as cool as a cucumber.

Glow shades SOFT BEIGE AND ASH GLOW

*Instrumental test versus Majirel Classic shade

L01

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L13

D13

L18

D01

D12

SOFT IRIDESCENT GLOW L12

L28

L02

Glow cool booster shades

L21

D21

INTENSE COOL BOOSTERS L11

L10

BLUE BOOST

D11

D17

MATT BOOST

L22

D22

VIOLET BOOST

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*Instrumental test, shampoo and conditioner **Shampoo and acidic sealer

CR EATIV E HE AD AD VE RT OR IAL

s e h c u o t g n i h s i n i f The L’ORÉAL PROFESSIONNEL HAS EVERYTHING YOU NEED TO MAKE EACH CLIENT’S COLOUR JOURNEY A SMOOTH AND SUMPTUOUS EXPERIENCE

Lock in your fresh, cool colour work with the updated L’Oréal Professionnel Serie Expert Vitamino Color collection. The muchloved formula now includes skincare-inspired Resveratrol, which contains high concentrations of antioxidants. Colour is protected from fading for up to eight weeks.* The new co-emulsion texture in L’Oréal Professionnel Serie Expert Vitamino Color contains surface perfectors that are more than 50-times smaller than before, for a super-lightweight feel and ultra-shiny finish.

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Add a glossy seal to your work with the new L’Oréal Professionnel Serie Expert Vitamino Color Acidic Sealer. The acidic lotion-to-milk seals the cuticle after you’ve rinsed out your colour, and provides that smooth surface for a serious shine boost.

Clients can even take it home with them to use as a mask or intensive conditioner once a week.

The result? Hair is six-times shinier right after application.** That should see a smile lighting up your client’s face!

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Download the Style My Hair Pro App on the Apple Store, Google Play or use this QR code

r o f e c a l p A s r e t t e g GL OW LEARN MORE ABOUT GLOW AND ITS SERVICE POTENTIAL FOR YOUR CLIENTS AT L’ORÉAL ACCESS TRY BEFORE YOU BUY…

With the Style My Hair Pro app, your clients can ‘try on’ the new Majirel GLOW shades with absolutely zero commitment. The incredibly clever tech in the Consultation Tool can be used for a virtual makeover, so clients can see which shade suits them best in an instant. From moodboards of the latest colour trends to spark their attention to a digital swatchbook of shades, Style My Hair Pro is here to support both you and your client through a seamless colour consultation every time.

Discover how L’Oréal Professionnel can help to shine a light on previously untapped colour opportunities, call 0800 030 4034 (UK), 1 800 535 616 (Ireland) or visit lorealprofessionnel.co.uk #MajirelGLOW Boost your colour capabilities with exclusive learning opportunities via Access, E-education is live from September at lorealaccess.com/uk

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CREATIVEHEADMAG.COM MAGAZINE

EDUCATION

EVENTS

INSPIRATION

CREATIVE HEAD STORE

COMPETITIONS

EXCLUSIVE

Exploring braided designs at the intersection of avant-garde and commercial styling, Carol Bruguera’s ‘Trenesis 2’ gives intricacy a whole new meaning

In conversation with… Joanne O’Neill.

Watch the latest in our series of films, where we chat all things hue with the Wella Professionals Colour Creative

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The Coterie heads to Liverpool next month, with session supremo Nick Irwin, 2018 It Guy Paddy McDougall and star colourist Nicola Clarke

creativeheadmagofficial

MWIT’s going down on 2 September!

We’ll have all the gossip and details of the 2019 champions live at creativeheadmag.com

@creativeheadmag

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L’ORÉAL PROFESSIONNEL’S TRANSLUCENT PERMANENT HAIR COLOUR FOR A NEUTRALISED FINISH & EXTREME LUMINOSITY

BOOSTED IN COOL REFLECTS For a neutralised finish

+50% LIGHT REFLECTION*

For extreme luminosity

4X MORE TRANSLUCENCY* Made with specifically designed balanced range of dyes

* VS MAJIREL CORE RANGE

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NO COMPROMISE

BETWEEN NEUTRALISATION & LUMINOSITY

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BaByliss PRO’s Titanium Expression range has been designed to help you create any look, whether it’s high-fashion session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK

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08/03/2019 16:07

N EW

Balayage

Balayage

like

#Hairbesties, I am so excited to share our latest creation with you - #Stroke7 Rosé Balayage Lightener &

Thicc

Balayage Activators!

#Stroke7 Rosé Balayage Lightener is a rosé tinted powder that provides up to 7 levels of lift in a single application. When mixed with

Thicc

Balayage Activators, #Stroke7’s ElastiShell™ Technology

transforms the creamy, spreadable formula into a flexible cast with minimal flaking for an even lift.

Now you can seamlessly balayage like • Designed for #Stroke7 to create a unique, creamy consistency • Spread it! #Hairbestie! Effortless spreadability for a flawless blend • When mixed with #Stroke7, the product rests on top of each painted section for added natural dimension. For a bolder balayage, press into the hair for full penetration • Formulated with my favourite lavender fragrance.

Available from Salon Success - The Distributor of Choice To find out more visit salon-success.co.uk or call 0845 659 0011

ESSENTIAL COOLS

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10

NEW SHADES Get the ultimate touch of cool with NEW must-have tones.

These 10 NEW shades control unwanted warmth and provide true-to-tone results with effortless application in desirable colour options.

• Trusted performance • Brilliant results • Intermixable shades • Up to 100% grey coverage • Cruelty free and Vegan

Available exclusively from Salon Success - The Distributor of Choice To find out more visit salon-success.co.uk or call 0845 659 0011

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DEFYDAMAGE Start-to-finish damage prevention.

For stunning results you have to see to believe: • 80% less breakage* • 5X stronger hair* • Increased & more even lift** • Evens porosity for better color deposit

Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands

LEFT

• Maintains over 90% of color vibrancy***

- Spray-on bond protection & color perfection no measuring, no mixing

see it. feel it. believe it. #hairfeels

www.joico-defydamage.com

To find out more, call 0845 0712326 or visit www.joico-defydamage.com. * Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2vs.a non-conditioning shampoo **When lightening ***After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2

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Editor’s letter

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26 110 JOIN US!

Monday 2 September, it’s the THERE’S ALWAYS AN ENERGY about September, and I’m date that’s been dominating not just talking about the Most Wanted and The It List Grand Final our calendars all year; the buzz either, although come 2 September I don’t doubt the atmosphere at Most Wanted and The It Printworks will be electric! It’s about getting back to business, focusing on List Grand Final. By the the run-up to the busiest time of the year in salons, as well as thinking about time you read this, our what the New Year will hold and starting to plan accordingly. There’s always champions of 2019 may plenty of ‘newness’ too, for want of a better word, and that’s what this issue is a well have been crowned celebration of. We have new creative work from Andrew Collinge as he celebrates and that is beyond unveiling his salon in the revamped Beauty Hall in Selfridges Trafford, and a frankly exciting. Head online breathtaking shoot from Mark Leeson and his new Revlon Professional Visionaries for a full list of winners team as they set about on their first major project. Then, we dive deep into the new and keep an eye out season – and the innovations, opportunities and challenges it brings. I urge you for our special souvenir to read through and consider how your salon is servicing consumers – ALL supplement next month. potential clients and ALL hair textures – and how you can maximise that bill And there’s more to come… with some changes applied to skills, retail and service additions. We know on 14 October, we’ll be taking how competitive it is out there; so we’re all laser-focused on helping The Coterie to Liverpool, see you boost your bottom line. pages 36-37 for the incredible line-up! Then, on 3 November, our business networking event Salon Smart will be in Dublin, go Amanda Nottage to pages 40-41! See more at Editor creativeheadmag.com/events

amanda@alfol.co.uk

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creativeheadmag.com

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@creativeheadmag

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September

WHAT’S INSIDE 48

FASHION

Andrew Collinge celebrates his new salon in Selfridges Trafford

NEW SEASON

62

Everything you need to know to make your business bloom as autumn arrives

ON THE COVER Majirel GLOW from L’Oréal Professionnel

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

110 SCENE

The Coterie: In Session wows and Schwarzkopf Professional enjoys a Big Hair Do

EDITOR

CHIEF SUB EDITOR

CLASSIFIED EXECUTIVE

DEPUTY EDITOR

DIGITAL DESIGNER

SPECIAL PROJECTS MANAGER

STAFF WRITER

ONLINE AND DIGITAL ASSISTANT

SPECIAL PROJECTS DIRECTOR

AMANDA NOTTAGE DEBORAH MURTHA ANNA SAMSON

COMMERCIAL EDITOR EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

ADAM WOOD

EVA VESTMANN

KELSEY DRING

ONLINE AND DIGITAL EDITOR

JENNY BROOKS

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

ALISON ROWLEY

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DAVID HAMMOND

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AUTUMN WINTER 2 019 C RE ATIVEHE ADM AG.COM

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Creative HEAD is printed on paper certified as being from sustainable sources using only vegetable-based inks. Printed

by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.

WRITE TO US AT: Creative HEAD, 21 The Timberyard, Drysdale Street, London, N1 6ND 020 7324 7540 enquiries@alfol.co.uk

29/07/2019 15:16

Creative HEAD is published 10 times a year by Alfol Ltd. Creative HEAD is a registered trademark. No part of this magazine may be reproduced without prior permission of the publisher. All information correct at time of going to press.

Printing by Buxton Press

@creativeheadmag

13/08/2019 13:01

creative conditioning permanent colour

SUBLIME COLOUR FOR YOUR HAIR Unparalleled, long-lasting permanent colour that guarantees: / radiant colour / sublime shine / maximum grey coverage / natural appearance / extraordinary results

discover more at milkshakehaircare.co.uk

Milk Shake Hair UK

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01392 365177

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The edit THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

Lisa Shepherd gets Balmain role

ner Colourist and salon ow UK w ne the is rd Lisa Shephe ve ati cre d an r do ssa amba Paris influencer for Balmain re Hair Coutu

Richard Munslow

Courtney Cairns

LONDON SALON OWNER Paul Edmonds is the new chair of the Institute for Apprenticeships and Technical Education’s Hair and Beauty Route Panel. In his role, Paul will lead the group in reviewing and recommending apprenticeship standards and advising on funding levels, as part of the nondepartmental public body. Four apprenticeship standards from the panel have so far been approved for use. The Route Panels represent the ‘employer voice’ in apprenticeships and also advocate T Levels. Paul, a former Most Wanted Salon Experience award winner, owns two salons in Knightsbridge and Battersea and is widely recognised as a top mentor, helping a young Errol Douglas MBE and Umberto Giannini. He is also a Shu Uemura Art of Hair Styling ambassador and a full voting member of BAFTA, as his salon is the Official Hair Partner of the awards.

“I want to encourage our team to elevate standards and support young people to join a sector which is not always recognised as being highly skilled or an advanced career option,” said Paul. “I want to bring the skills gained by apprentices to the forefront when talking about apprenticeships standards.”

The ongoing viability of apprenticeships has become a subject of concern to many hair salons as schools are being actively encouraged to keep students in classroom education until the age of 18.

Lauren Roma Hanlon

PAUL EDMONDS GET EDUCATION LEADERSHIP ROLE

Goldwell Color Zoom finalgoes into high gear A RIOT OF colour filled the iconic Printworks venue for Goldwell’s largest Color Zoom UK final to date. More than 750 people watched as Courtney Cairns from Headromance won gold for the New Talent Category, Lauren Roma Hanlon from Slunks scooped the Creative Category gold, and Richard Munslow of Toni&Guy Hemel Hempstead was crowned the winner of the Partner Category. The trio will now represent the UK at Global Zoom in Vienna later this month. Guests enjoyed the chance to get hands-on with the new Elumen Play shades, which were then showcased in looks created

by Goldwell UK Guest Artists Shane Bennett, Neil See more in PAINT A/W19 – Barton, Mazella & Palmer, Lisa Whiteman, the free in the next issue!

Hare & Bone Art Team, Erik Lander and Beverly C.

We can’t get over the intensity of the new staino direct dyes by evo fab pro.

No awkward fades or patchy application, just super-bright colour. evohair.co.uk

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EXPECT

MORE EXPERIENCE THE

DIAMOND STANDARD IN HAIR EXTENSIONS

We procure and process our own hair to guarantee its origin, quality and provenance. Create without compromise with Richy.

100% DOUBLE-DRAWN RUSSIAN HAIR INVISIBLE TAPE ATTACHMENTS NO SILICONS

Call +44 (0) 203 092 3345 askrichy@richyhairuk.com

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#CHedit MY month

AHEAD

Pictured from left: Joe Hill, Luke Castillo, Michela Pezza and Michael Lendon

What September has in store for...

Aveda launches first UK & Ireland Pro Team Aveda has revealed the launch of a new UK and Ireland Pro Team, made up of a selection of trusted brand advocates.

The four-strong team will also be creating engaging and locally relevant content to inspire consumer audiences. Luke Castillo and Michaela Pezza are focused on styling and textured hair, while Joe Hill leads on colour and Michael Lendon focuses on styling and brand.

FRANCESCO GROUP REACHES MILESTONE Half a century of business is a serious achievement, and was celebrated by the Francesco Group at its annual awards event. Hosted at The Vox in Birmingham, it opened with a fashion-forward hair show created by FG Creatives and led by global creative director Claire Chell. In addition to the awards, the evening saw nearly 20 team members awarded long service awards.

£150k

Pictured from left: Cally Beaton, Michael Douglas and MC Supernatural

is the amount raised so far by Saks Hair & Beauty UK in its ongoing quest to reach a target of £250,000 for its charity partner, The Eve Appeal. The goal is to aid research into five women-only cancers, supporting the likes of the #GETLIPPY campaign on social media to raise awareness about the signs and symptoms.

WELLA BUSINESS NETWORK LIVE CONNECTS THE DOTS The Wella Business Network Live saw more than 200 guests primed for business insight head to the Belfry Hotel. Hosted by celebrity hairdresser Michael Douglas, speakers at the 22nd event included entrepreneur and comic Cally Beaton and US freestyle rapper MC Supernatural. British Beauty Council chief executive Millie Kendal MBE, was also on hand to analyse a council recent report that valued the beauty industry at £28.4 billion.

RICHARD MUNSLOW TONI&GUY HEMEL HEMPSTEAD

For two years I’ve proudly been part of the Toni&Guy Leadership Programme in conjunction with Durham University, and this month we are celebrating all those who have passed the final assessment.

I’m also busy planning for the international final of Goldwell Global Zoom in Vienna.

OSKAR PERA

THE DRAWING ROOM

The end of the summer gives way to fresh inspirations from the new fashion season that we can apply to our salon work. Both salon and studio schedules run at full pelt during this preiod, so I use this time of renewal to update our salon training with the support of evo and its team.

MOVERS AND SHAKERS

PULP RIOT SQUAD GOALS

Pulp Riot has unveiled its first UK Riot Squad – a group of developers, content creators, educators and colour lovers who join a network of Squad members 100-strong across the world. The 13 team members and educators were hand-selected by Pulp Riot founders David and Alexis Thurston.

L’Oréal Professionnel has established a new roster of 36 ID Artists for 2019.

Jack Merrick-Thirlway has been made director of the Neville salon at The Bulgari hotel in London.

Westrow salon group has announced it is now exclusively a Revlon Professional colour house.

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Salon Exclusive Infuse My Colour™ Made For Me Service

For a truly unique & Personalized salon experience! Infinite mixing possibilities, colour enhancing shampoos and conditioners for the most creative colourists!

IG: @My.Haircareofficial #infusemycolour E: info@my-haircare.com

www.my-haircare.com

Clients love the idea of a bespoke blonde? TIGI’s new Copyright Colour True Light Freestyle Blonder will hit the mark.

ColorMotion+ from Wella Professionals improves the quality of coloured hair in three ways: it provides protection for up to eight weeks, it delivers vibrant shine and strengthens hair structure.

RRP FROM £14.90 020 3901 1163 wella.com

IN-SALON SERVICE 01525 621460 tigi.com

RRP FROM £11.80 020 7391 7440 Irresistible services consumers will want to snap up, selected by the Layered team

Get playful with Elumen Play

by Goldwell: 13 semi-permanent shades that fade on tone, can be mixed, matched and then removed with the Eraser to play again!

IN-SALON SERVICE 03301 239 530 goldwell.co.uk

BLONDME Bond Enforcing Premium Clay Lightener is a soft-tosolid formula that creates an outer shell, keeping the lightener moist on the inside, while the shell protects uncoloured hair from product transfer.

Got clients who love those S bends but just can’t seem to figure out how to get them at home? Well, you can blow their minds with the oracle from ghd. This clever bit of kit promises curls and waves simply by pulling it through the hair – no twisting, no tonging, just one glide. The angle you use will impact the type of curl you get, so it’s a brilliant opportunity to illustrate your curl power and show clients exactly what to do with it for salon-worthy results between visits. Now available to all UK salons to retail, we predict this will sell out fast, just like its glide hot brush did earlier this year. Be quick!

RRP £175 01924 423400

kerastase.co.uk

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Moisture Plus Lotion from milk_shake is a concentrated hydrator for dry hair sufferers who are desperate for some softness and manageability.

Perfect for in-salon or home use.

RRP £4.99 EACH 01392 365177 milkshakehaircare.co.uk

RRP £20

01273 775397 electric-hair.com

schwarzkopfpro.com

IN-SALON SERVICE 0845 6000122

revlonprofessional.com

Enriched with avocado oil, Electric’s °C-6 Cloudburst OnSet Evaporating Mousse infuses the hair with moisture without leaving any stickiness or residue.

ghdhair.com

IN-SALON SERVICE 0800 526741

With ground-breaking lamellar technology, K Water from Kérastase activates upon contact with water to create an ultra-fine top coat for a flawless finish.

Part of Revlon Professionals’ collaboration with global graphic artists, California Days by illustrator Bodil Jane is a limited edition makeover for Style Masters Glory Waves and Molding Cream.

The IdHAIR Elements Xclusive Styling range has two new launches to get hands-on with – Play Soft Paste for light, reworkable hold and Play Instant Texture for voluminous hair that moves naturally.

It’s all things bright and beautiful from Redken, as Shades EQ unveils new Level 10 toners – 010VV Lavender Ice and 010N Delicate Natural.

RRP £12.50 EACH INFO@ TRADEHAIRSUPPLIES.COM

IN-SALON SERVICE 020 8762 4121

idhairuk.com

redken.co.uk

CREATIVE HEAD

15/08/2019 09:34

#CHedit

STOCK OPTIONS

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, ADD TO MENUS AND SHARE WITH YOUR STYLISTS It’s the conundrum that faces many first-time colour clients – how do you keep hair looking natural while still giving clients a taste of what fresh, gorgeous colour can do to their look?

Solve this with the new Majirel GLOW collection from L’Oréal Professionnel, its first translucent permanent hair colour.

Whether clients are looking for a refresh or to dip their toe in the world of colour, GLOW gives that rare quality of luminous, perfected colour that looks and feels natural. This is all thanks to the innovative No Depth technology, which leaves hair with an incredible reflect and luminous edge. By only lifting up to three tones, it keeps colour within the realms of the real for clients, while offering a flattering finish. The 18 intermixable shades can be used on all bases. GLOW all out!

IN-SALON SERVICE 0800 0304034

lorealprofessionnel.co.uk

... h c t a w o t O ne

THE KNOT DR.

IT MAKES SENSE that a hair stylist and former owner of a line of salons would be behind a practical brush that would detangle like a dream yet keep hair healthy. But when caring for the long, tangled locks of his five daughters started to rule John Laverock’s mornings he decided something needed to be done. The tangles could not win.

He sat down to fuse his stylist creativity with his curiosity, and in doing so designed a new type of detangling brush. It combines engineering principles with high-quality components to remove tangles and knots without breaking the hair or causing discomfort. “My goal was to create a brush that would save time while offering a gentle, pain-free detangling experience,” explains John. “And I also wanted to create a brush that my girls would love to use.”

Every brush has the optimum number of bristles, all spaced just the right way to make detangling pain-free. The optimal diameter has even been assessed to ensure the correct strength and flexibility to eliminate discomfort and

CREATIVE HEAD

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breakage. The ball tips on the bristles are larger and rounder, providing a massage-like stimulation to boost a healthier scalp.

The brushes are super-strong to tackle the tangles, yet light and ergonomically designed to be easy on the wrists.

Once his daughters’ detangling nightmares had been dealt with, John realised he had a tool that professional stylists – and their clients – would love, too. The Pro is a detangling specialist, and the line-up includes Sport and Swim editions, and mini and bright versions as well. The PhD is the go-to tool for salon stylists, featuring slightly thicker bristles to tackle thicker or chemically treated hair – particularly handy at the backwash.

And there are accessories – travel headcases protect brushes from getting crushed; the Flipcomb is designed to tease out difficult-to-tame tangles, while the Kleen is a premium cluster brush to keep your detangler fresh and clear from hair and dust. Oh, and the packaging is made with recyclable materials, too!

RRP FROM £13.95 INFO@THEKNOTDR.COM theknotdr.com

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WHY DID YOU WANT TO BE A HAIRDRESSER? I have always been a creative person. I loved drama in school and people said I should be on the stage, but the salon is my stage.

I did my work experience in a Francesco Group Salon when I was 15 and the rest is history.

Being a hairdresser allows you to make people feel better about themselves, which is what I love most, but it’s also a chance for me to be creative and have fun. I always knew I wanted a hairdressing career where I could aim for the stars.

HEATHER SHAW

AGE: 26 SALON: FRANCESCO GROUP ACADEMY AND STAFFORD SALON WHERE DO YOU SEE YOURSELF IN 10 YEARS? I hope I will still love what I do every day. I’d like to judge competitions in the industry and I hope to be a creative hair colour influencer and inspire future talent.

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? I have always been passionate about competitions, so a huge moment for me was winning Gold for at the UK Wella TrendVision Awards in 2017. I was also lucky enough to be on the hair team for Britain’s Next Top Model, which opened my eyes to TV hair.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? To work on something like This Morning, creating mini makeovers for people or giving colour and style advice, and talking to a wide audience about upand-coming trends in the industry.

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FOR FULLER AND HEALTHY-LOOKING HAIR ALL YEAR ROUND.

ALFAPARFMILANO.COM

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08/08/2019 14:42

#CHedit

Inside story TIM SCOTT-WRIGHT @ THE HAIR SURGERY It’s been five years since Tim Scott-Wright opened his salon in Stourbridge, and he felt that it was time to treat the space to a complete makeover.

Tim hired interiors contractor Creation, supplying it with the brief of ‘Victorian warehouse meets ’70s retro’ – the focus was on clever and thoughtful updating. You’ll see rich teal feature walls, geometric Art Decoinspired wallpaper and new weathered oak-style herringbone-patterned Amtico flooring. The original wall retail displays enjoyed an affordable yet effective revamp, stripping back paint to expose natural wood. A new element is the custom-made copper piping shelving accessories, adding an industrial feel. One challenge was making the main area bigger without extra floor space. Two moveable styling stations enable the best use of the space and can be moved easily for client events or training. Static stations extend around the walls, while continuous mirrors create the illusion of more space.

HOT BUYS

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SEE MORE from Salon Ambience in the free brochure with this issue of Creative HEAD! 26

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IT’S SCIENCE, SWANSEA

With a ‘no mirrors, no judgement’ ethos, this colour-specialist salon sees founder Gemma Amura determined to sprinkle a little glitter in the lives of her team and clients.

CREATIVE HEAD

15/08/2019 09:45

In our first design brief meeting, Tim (Tim Scott Wright @ The Hair Surgery) spoke about his vision for the Salon refurbishment. He envisioned a space that reflected a Vintage, Victorian and Industrial theme.

With his brief in mind, our team at Creation Shopfitters created a full drawing pack including 3D visuals to bring the idea to life.

Many factors, including the durability of the flooring, tiles and wall coverings, had to be thought through carefully and specifically chosen so that they will fit within the environment and withstand the day to day demand of a professional award winning Salon.

With a tight programme and just nine days on site, our team at Creation Shopfitters worked with Tim every step of the way to get the Salon completed and ready to open its doors as the new Tim Scott Wright, Stourbridge.

- Creation Shopfitters

am beyond pleased with how Creation’s Designer Christina captured my “ Ibrief in one shot as we only had one meeting. We spoke about our ideas and vision and she simply nailed it. The process from the first meeting through to design stage and fit out was faultless. The finish on the little extra special details are sublime. It’s all beyond what I was expecting.

“

- Tim Scott Wright, Director

“We pride ourselves in delivering complete turnkey interior environments across the retail and commercial sectors.” www.creationshopfitters.com 01788 810 863

THE BUSINESS EDIT

ANDY CAMPLING WONDERFUL BRANDS

WHAT MAKES ELEVEN AUSTRALIA DIFFERENT FROM OTHER PRODUCT LINES? Our fresh approach: “Haircare doesn’t have to be complicated it just needs to work.” Our co-creative director and four-time Australian Hairdresser of the Year, Joey Scandizzo, felt the need for a range of products his staff and clients could easily love. Pairing highperformance ingredients with simple-to-use products, ELEVEN Australia was born. The products are PETA-approved, parabenfree, and vegan-friendly, with colour-safe formulas in recyclable packaging. What’s not to love?

WHAT ARE THE KEY PRODUCTS STYLISTS SHOULD KNOW ABOUT? Loaded with natural ingredients, the Detangle My Hair Leave-in Spray is a vegan and gluten-free formula that boosts shine and manageability. The Miracle Hair Treatment is also suited to all hair types and has eleven benefits. And we can’t forget the I Want Body Texture Spray, the first of its kind combining powder and liquid to provide root lift.

WHAT’S YOUR TOP TIP FOR BOOSTING RETAIL IN SALON? Our products are simple for stylists and clients to understand – and when you love the products you use, so will your clients. Always put the products you are using on the styling station so that clients can interact with them.

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DOES THE HIGH STREET MATTER ANY MORE? THE DECLINE OF the high street is visible and, for many, alarming. In 2018, Britain’s top high streets lost a net 2,481 shops, a record number according to the Local Data Company.

In a recent study by Together Financial Services, hair and beauty salons made up an average of 5.78 per cent of UK high street shops, rising to a high of 7.65 per cent in the South East and dropping to a low of 3.44 per cent in Wales. It all begs the question – is a high street location as prized as it once was for salons?

Sophia Hilton, whose business Not Another Salon sits on the iconic Brick Lane in East London, is adamant she would never have positioned her salon in such a location if she knew then what she knows now.

“If I’d have predicted that all my new clients would have been coming from Instagram I would never have signed up to paying insane rent and rates for being on the high street,” she says. “Skin testing has completely stopped my colour walk-ins – I simply wouldn’t bother choosing a location with foot traffic at a premium. I would have got a bigger shop that was cheaper and tucked away. The truth is social media is our high street now.”

Pont Smith, owner of Bebop in London, agrees that the high street is losing relevance for salons. “I don’t think a high street location is important nowadays, in the age of social media, if you have a big

online presence, people will find you,” he explains. “Being just off the high street has worked very well for us. It’s been the solution to the high cost of being actually on the high street, especially here in London, as our overheads are lower and we can invest the savings in other ways. I believe the atmosphere inside is the most important thing – how a client feels once they are in, the kind of service they receive. Having people who recommend other people to come to us is more powerful than any other way of drawing clients to us.

For Ross Kernick, owner of H&Co Hair Salons, it’s necessary for salons in certain locations with a less digitally-conscious demographic to still have a presence on the high street. “Does a high street location matter in a town with little or no transient workforce, where the average age is 50 years old?” he asks. “You bet your life it does. All marketing needs to be geared towards the target market unique to each salon.”

A declining high street may actually open up opportunities for salons who do want a presence in a town centre, as Keith Mellen, director of Anne Veck Hair, points out. “There should be opportunities in the future for new salons to occupy great high street locations. A strong shop front is vital to success. But, if the cost of being in that prime position is too high, there has never been a better time to become a destination salon off the beaten track.”

JAK BAKEWELL

RE-INVENTION HOUSE Like many market towns, Louth seen many business closures and new start-ups failing in the first year. Re-Invention, my previous salon, was located on a high street but very little trade came from walk-ins, almost none. So this meant I had no concerns in moving off the high street to Re-Invention House. By being off the high street you create a more loyal customer base as they have already invested time in finding out all about you before visiting instead of just walking in. Future guests for us come through referrals, generally friends and family of existing guests. However, the biggest selling point for us has been the intrigue created by coming off the high street and people not being able to just peer in.

CREATIVE HEAD

15/08/2019 09:45

Your Salon branded app Another reason to switch to Phorest Salon Software

www.phorest.com

#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON in association with Phorest and the Creative HEAD Reader Panel

HOW DO YOU COMPARE?

AVERAGE PERCENTAGE OF TURNOVER ATTRIBUTED TO RETAIL SALES

How was business in June compared with June last year?

9.4%

How was business in June compared with May?

SAME 22% UP 39% DOWN 39%

£56.07

SAME 16% UP 39% DOWN 45%

READER PANEL MISSION: GENERATE OUT OF HOURS BUSINESS

of bookings are made out of salon opening hours

Of their out of hours bookings, almost all salons received their bookings through an online system, with the second most popular booking method being social media

77%

of salons have invested in software to make this easier

“Being able to book appointments and access salon information outside of normal business hours is a huge benefit.

The technical advancement of handheld devices and tablets brings the salon into the home or workplace in an instant” JASON BALL, JOHN OLIVER HAIR 30

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46 PER CENT OF BOOKINGS WITH PHOREST HAPPEN WHEN SALONS AND SPAS ARE CLOSED?

43% OF YOUR GEN Z CLIENTS EXPECT ONLINE BOOKING

AVERAGE CLIENT SPEND IN JUNE (EXC. VAT)

10.7%

DID YOU KNOW…

IF YOU DON’T HAVE online booking set up and working for you, you are losing out on a massive potential customer base. The good news is, however, if you do have online booking set up, you can enjoy a good night’s sleep in the full knowledge that bookings are rolling in! Research carried out by the team at Phorest Salon Software discovered that more than half (54 per cent) of salon bookings happen during opening hours, with a further 46 per cent of appointments made when the doors are closed via online bookings and salon apps. The figures came to light following an analysis of more than 5,000 salons and their booking trends.

When we went on to survey the customers and see how their behaviour matched the trends we were spotting. Out of 1,000 salon and spa customers, 32 per cent said that online booking was one of the more important things they looked for in a salon’s website.

Even the 54 per cent of bookings made during the day are happening from busy offices, bus journeys and on-the-go on lunch breaks, meaning that those without online booking facilities could be losing out further by not providing an easy, discreet way for customers to make appointments. Seamless online booking is a hugely important feature for Phorest Salon Software clients, not least of all because it helps the money roll in. And those who opt for their own salon apps with their software can now make their brand stand out even more among the competition online with newly refreshed bespoke branding options that give salon owners control.

Shauna O’Halloran is content & marketing manager at Phorest Salon Software. Find out more at phorest.com and @phorestsalonsoftware

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

ONCE EACH ISSUE of Creative HEAD lands with our subscribers, we speak to our Reader Panel to ask them how their business is going, in partnership with Phorest Salon Software. We combine the results from our Reader Panel with research compiled by Phorest Salon Software, using its client base of salons from across the UK, to gauge the what’s going on in the industry and discuss how to solve common problems and issues. This month we’re talking about how your salon appointments can fill up even when you’re not open.

CREATIVE HEAD

12/08/2019 15:18

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Win a bundle of Authentic Beauty Concept products worth £215

Already a Creative HEAD Club member? Then we’ve got something special for you, too! One lucky member has the opportunity to win a hamper of products from the Authentic Beauty Concept ranges GLOW, HYDRATE, REPLENISH and AMPLIFY, which are all vegan and free from silicones and parabens. And that’s not all – you’ll also get some hero styling products and a set of candles. Simply keep an eye on your inbox for your exclusive link to the competition entry form – all Creative HEAD Club memberships will receive an FOR email on 1 September!

REATIVE

C UB HEAD CLRS MEMBE ONLY

13/08/2019 16:38

#BusinessEdit

LIFE LESSONS

KEN’S CLINIC GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

JOE MILLS

THE LOUNGE SOHO, JOE AND CO AND MILLS BARBERS Think before you speak.

This is something I have really learnt over the years.

Sometimes we say things in the heat of the moment – these words can then be taken out of context and are hard to take back! Listen to what is being said, think about it and why you feel you want to respond in this way – and then think about it some more. Sometimes you have to let the dust settle.

Appreciate real friends.

My father told me that if you can count all your true friends on one hand you have done well. We live in the world of social media, of likes and positive affirmation, but we need to focus on people who truly care for us.

If you can see it, it will happen. I’m a great believer that if you want something to happen and visualise it, it will happen. Whatever it is, if you sit and truly see it and believe it then things will happen to help you achieve it. If you focus on the positives and what you want, it becomes easier to change.

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When recruiting new members of the team, what is the best way to get them following your salon ethos quickly?

KAREN THOMSON, OWNER OF KAM HAIRDRESSING

KEN’S DIAGNOSIS

This is an interesting question, Karen, which I believe focuses on two key areas.

The first is your recruitment process: sadly, with the shortage of quality team members nowadays, salons often employ people out of desperation, which in turn often leads to them becoming desperate employers.

It’s regularly said that you can teach a skill but it’s much harder to change an attitude.

Any interview process should focus on the person and how they will integrate into and enhance your existing team.

Understand what their aims and ambitions are and why they feel that they would be a good fit for your salon. Leopards rarely change their spots, and a job-hopper with a personality that clashes is unlikely to change.

Assuming that you have recruited the right person, the second key area of focus is your induction process. First, do you have one? And by that I mean a thorough and comprehensive process that covers all areas of behaviour, knowledge and performance criteria that you need someone to know before they serve your clients.

Often new team members are let loose on guests before they have received a thorough induction and you can spend the next few months pulling your hair out constantly

muttering the words: “That’s not how we do things here,” when a few days spent on a thorough induction process could have set them up to win!

At 3•6•5 we provide our members with a list of about 30 topics that should be included in an induction process. Some of these could each take a day alone to deliver.

Last of all, and this is an area that I am passionate about, is setting minimum performance standards. At the interview process it should be clearly explained to a prospective team member what they will be expected to achieve in terms of productivity.

These standards should be confirmed during the induction process. All of this will mean an investment of your time Karen, but it will be worth it in the end.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag CREATIVE HEAD

15/08/2019 11:30

#BusinessEdit

DON’T PAY EXTRA FOR LEGAL COVER, WARNS NHF/NBF NHF/NBF MEMBERS benefit from comprehensive legal cover, but some have taken out additional cover they don’t need after being contacted by pushy salespeople.

“This unnecessary additional legal cover can be very expensive, and some companies tie you in for up to five years,” said NHF/ NBF chief executive Hilary Hall. “The bottom line is that our members already have all the legal cover they need as part of their membership. This includes a free 24/7 HR and commercial legal helpline, legal expenses cover and free employment/ apprentice contracts. If you have any doubts or want to know more about our legal cover, call the membership team.”

Find out more about the NHF/NBF’s legal cover: nhf.info/legal-advice

NHF/NBF LAUNCHES NEW GUIDE ON SALON ADVERTISING RULES As the Advertising Standards Authority steps up its enforcement activities in the hair and beauty sector, it’s important businesses know the do’s and don’ts of advertising. The new NHF/NBF guide includes advice on how to make sure adverts are not misleading, for example on price, limited time deals, free gifts or discounts.

It also covers body image, gender stereotypes, and restrictions on advertising beauty products or treatments, in particular botulinum toxins.

Caroline Larissey, NHF/NBF director of quality standards, said: “The new guide has come at the right time for hair and beauty salons, especially for those salons that offer treatments involving botulinum toxins. Not knowing the rules can seriously damage a salon’s reputation.”

Find out more nhf.info/advertising-guide

CREATIVE HEAD

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NEED TO KNOW: EMPLOYMENT LAW CHANGES

IF YOU EMPLOY STAFF in your salon there are a few changes in the law that you’ll need to know about for 2019. “A new ruling from the European Court of Justice says that employers must now keep an accurate record of the hours employees work each day, including any overtime,” said Hilary Hall, NHF/NBF chief executive. “Previously, employers only had to keep ‘adequate’ records.”

The aim is to ensure your employees are not overpaid or underpaid and are staying within the legal maximum weekly working time. “Second, from April 2020, new employees must be given a written statement that includes all the terms and conditions of their job on the first day of their employment,” she added. “The current law says you must do so within two months.

“Third, a ruling about holiday pay from the Court of Appeal will apply to employees who do overtime on a regular, ongoing basis and means their holiday pay will have to reflect their overtime pay in addition to their contractual rate of pay.”

Find out more: nhf.info/employmentlaw2019

Hair T Levels are on the way A T LEVEL FOR HAIR, beauty and aesthetics is currently being developed and will be launched in either 2022 or 2023. T Levels are new technical qualifications that will be offered by schools and colleges to 16 to 18 year olds. Set at Level 3, they are equivalent to achieving three A Levels.

“Learners will complete a common core programme then specialise in hairdressing, barbering or beauty therapy,” said NHF/NBF director of quality and standards, Caroline Larissey. The draft hair and beauty T Levels are currently out for consultation, she added. “We’re convinced that employers in hairdressing or barbering will always prefer apprenticeships to T Levels, but employers find it difficult to recruit school leavers.

“T Levels may mean even fewer school leavers on the market, but employers can use T Level work placements to identify young people they want to take on and train further.”

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09/08/2019 12:32

#BusinessEdit

BUSINESS BUILDER

H TEAC ME!

While we all love to stock up on bigbrand favourites, remember that switching to own-label products can slash your monthly spend without necessarily compromising on quality.

Check out Salon Services’ own products online for some serious savings across hair, beauty and barbering equipment!

THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK!

Threading is a great add-on treatment for any salon’s service menu – a traditional yet popular hair removal technique. Master this ancient art with Sally’s Threading Course (£110 exc. VAT) and give your clients long-lasting results.

THE SERVICE STATION In association with

Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz!

ON RIGHT NOW Beauty professionals should never stop learning. September is the ‘back to school’ month, so look out for courses to hone techniques or introduce new ones to your business.

The Sally Indian Head Massage Course (£100 exc.

VAT) is available across the UK this autumn – an additional luxury treatment to offer to clients.

ASK ME ANYTHING

WELL-GROOMED BUYS FOR THE BOYS AT

The new styling range from Lômé Paris will help stylists achieve even the most showstopping creations. We particularly love the Lômé Paris Define Web Paste 3-Strong (£4.79 exc. VAT). It has the perfect mix of a soft, fibrous texture and flexible hold with a mild slight satin finish. Talk about an allrounder – it’s ideal for insalon use and retailing!

Jo Martin

Marketing director at Sally Europe Q: How can I save money this A/W19?

A: “It is essential for stylists to keep up-todate with the latest and greatest trends dominating the industry, and to keep an eye on the catwalks each season.

Whether it’s a particular colour of nail varnish, lashings of glitter or natural styling – the runways are where you get the inside scoop on what trends your clients will be asking for. Being clued up about autumn’s hot new trends means you can get ahead of the game by stocking up on those must-have products in preparation for customer requests. Remember that bulk-buying is great for reducing the cost per unit and how much you pay in the long run on supplies – from hair colouring and care products to tools of the trade and more!”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 34

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CREATIVE HEAD

08/08/2019 09:57

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TONY HEFFERNAN AND DANIELLE KENNEDY LLOYDS HAIR

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GREAT NAMES SHARED EXPERIENCES CREATIVE HEAD’S SELL-OUT BUSINESS NETWORKING CREATIVE HEAD’S BUSINESS NETWORKING EVENTFOR FORSALON SALON OWNERS OWNERS AND EVENT ANDMANAGERS MANAGERS

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08/08/2019 10:02

DAVID CAMPBELL

HOUSE OF COLOUR

SABRINA HILL

KOPPER HAIR SALON

DYLAN BRADSHAW

DYLAN BRADSHAW

NADINE QUINN THE.SPACE

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@CREATIVEHEADMAG #SALONSMARTIRE Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

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08/08/2019 10:02

For the first time ever,

more than half of UK hair professionals are

SELF-EMPLOYED

*

It can be confusing, isolating and highly stressful trying to run your own business alone It’s time to take charge

*Source: National Hairdressers Federation SELFSTYLED_dps2.indd 1

08/08/2019 10:39

SELF/STYLED is your online hub for business management advice, marketing help, inspiration and fresh industry news • See freelance opportunities on The Gig List • Find events and education courses to upgrade your

skills on the Be Scene calendar

• Discover our Deal of the Month, in exclusive

partnership with Salon Services

creativeheadmag.com/selfstyled SELFSTYLED_dps2.indd 2

08/08/2019 10:39

SUMMER OF (Larisa) LOVE Larisa Love

WHEN CREATIVE HEAD TEAMED UP WITH JOICO BACK IN THE SPRING TO OFFER A PRIZE OF AN ALL-EXPENSES-PAID TRIP TO LOS ANGELES TO MEET INSTAGRAM COLOUR SENSATION LARISA LOVE, WE KNEW THERE WOULD BE SOME EXCITEMENT. WHAT WE DIDN’T EXPECT WAS THE DELUGE OF ENTRIES AND THE FANDOM THAT FOLLOWED! THERE WERE THREE LUCKY WINNERS WHO GOT THE CHANCE TO VISIT THE CALI QUEEN’S SALON, GET NOSY AT JOICO HQ AND BAR HOP WITH TV STARS…

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08/08/2019 10:29

CR EATIV E HE AD AD VE RT OR IAL

BEFORE

Lea Shaw, Rural Fringe, Hook “I cannot express just how amazing it was at Larisa Love’s salon, it far outweighed anything I was expecting! First we were taken on a tour by Larisa, who explained why she had things set up, which was really interesting and gave me some ideas for my own salon.

“Then it was on to our hair. She did a thorough consultation and then got to work showing us her new techniques. It was a masterclass with front row seats! It was great to see how she works and why she does things the way she does – I’ve definitely learnt new ideas to take back to the salon.

“The next morning we visited the JOICO headquarters at the Henkel Academy of Hair. It has everything you need right there: studios, a salon, soundproof recording rooms, you name it! The place is beautiful with the most amazing views. What a place to work! We finished our trip in West Hollywood at Craig’s and then TomTom, where we were shown the LA way by the cast of US reality TV show Vanderpump Rules. It was the trip of a lifetime!”

CREATIVE HEAD

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AFTER 45

12/08/2019 15:32

Professional photography: @JenJphoto

BEFORE

Bryony Wintle, McQueens Hair, Bristol “Larisa’s salon on Ventura Boulevard in stylish Studio City was so beautiful. We spent the day as clients in her upstairs balcony studio and each had a full consultation before we got to see some of her techniques.

“Larisa decided to use her ‘Bold and Blended’ technique on my hair as I wanted to add dimension to my copper colour using JOICO Lumishine PowerHouse. I’ve been using the Defy Damage range in the salon so it was good for me to experience it on my own hair. It’s fantastic!

“After following Larisa’s work on Instagram for years and I feel so lucky to have spent this quality time watching her in her own salon.

It has inspired me to use more of her techniques.

“I’ve worked with JOICO for seven years, so spending time at the Henkel #AcademyofHair in Culver City was amazing. We got to see everything that goes on behind the scenes.

“It got me excited to go home and try JOICO’s newest products on my own clients!”

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AFTER

15/08/2019 09:51

CR EATIV E HE AD AD VE RT OR IAL

The JOICO products that made the trip to LA shine

Defy Damage

Launched this year, Defy Damage has received a thunderous reception, in no small part because of its Pro Series in-salon bond protecting and colour protecting treatments. They shield the hair from damage, save you time and boost colour results

Discover this collection of superreds that stay true to tone, resisting the fading effects of everyday aggressors. Available in permanent creme color and demi-permanent liquid color, these tones last up to 40 shampoos* while reducing breakage and replenishing the hair**

BEFORE

blonde life Quick Tone Liqui-Crème Toners

Nick Martin, Vital Hair Salon, Taunton “Larisa is the modern hair professional – talented, knowledgeable, business minded and social media savvy.

It was a real insight into what a modern hair professional can be… and maybe should be.

“I’ll be taking tips from Larisa and sharing with my team in Taunton. The trip was amazing, I feel very lucky to have been selected and treated so well by Larisa and JOICO.”

AFTER

Five minutes or fewer – that’s all it takes to get fast and fabulous blonde hair with Blonde Life Quick Tone Liqui-Crème Toners. Featuring antibreakage technology and nourishing exotic oils for maximum shine, the unique formula is the perfect viscosity for quick bottle application

WANT TO KNOW MORE ABOUT JOICO COLOUR, DEFY DAMAGE AND OPPORTUNITIES WITH THE BRAND? CALL 0845 071 2326 OR VISIT JOICO-DEFYDAMAGE.COM @JOICOEUROPE #HAIRFEELS CREATIVE HEAD

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*Colour fades on tone; colour is still there after 40 washes. **Versus untreated, damaged hair.

LumiShine PowerHouse Reds

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08/08/2019 10:30

e s n e S f l e s f o

To celebrate the unveiling of the Andrew Collinge salon in the vast new Beauty Hall at Selfridges Trafford in Manchester, this collection showcases how great style never goes out of fashion PHOTOGRAPHY BY ALEX BARRON-HOUGH

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HAIR Andrew Collinge Creative Team. COLOUR TIGI Copyright Colour. MAKE-UP Liz Collinge. STYLING Jiv D

WITH 20 YEARS already under its belt, the Andrew Collinge Salon in Manchester’s Trafford Centre has enjoyed an incredible revamp in the upgraded beauty space, showing how everlasting style and a timeless sense of self can update itself. Sitting in the impressive new interactive Beauty Hall – now the largest outside of London – the salon joins 170 other prestigious and exclusive brands.

“To be offered this opportunity is a testament to our talented team,” says Charlie Collinge, managing director of Andrew Collinge Hairdressing. “It demonstrates hairdressing has a prominent role to play in today’s changing retail environment.” The salon continues to offer modern trends combined with the classic skills in cutting and colouring that it’s known for.

Guests can also enjoy a mid-shop stop with a drop-in Express Styling service for quick updates including curling, smoothing, braiding, blowdrys and up-dos, as this collection illustrates. “The key trends we’ve identified include a clean, sharp crop and the bevelled bob,” says Andrew Collinge. “Our goal was to show a diversity of colour, cuts and styling to appeal to all our clients.

Working with a palette of rich fashion shades, we wanted to show how colour enhances the look and inspires change.”

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The search for something

new

Christel Lundqvist

You want your client to remember their visit for all the right reasons, so let TIGI and Most Wanted 2018 Best Salon Experience winner STIL guide you through the consultation process

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CR EATIV E HE AD AD VE RT OR IAL STIL salon

IT’S HARD TO pinpoint what sets a truly great salon experience apart from merely a good one. Is it the ambience? The refreshments? The skills of the staff? We put it down to attention to detail – not letting anything slip through the net and ensuring an even spread of attention to every step of the client experience.

The launch of TIGI Copyright Care saw TIGI solidify a new brand identity that married its colour innovations with the styling products necessary to give clients a 360-degree service. It is a new, inclusive approach that prompted a fresh look at the TIGI Creative Consultation, designed to give salons the support they need to build those important client relationships.

And who better to collaborate with than Christel Lundqvist? As TIGI global creative technical director, she understands the TIGI style and mindset perfectly. As founder of STIL in Notting Hill – winner of the 2018 Most Wanted Award for Best Salon Experience (and 2019 finalist for the same category!) she has cracked the code on how to deliver an unforgettable experience to clients. Altogether, she’s a woman on a mission.

The introduction of the Creative Consultation concept has hit it out of the park when it comes to client feedback. Feeling more understood than ever, clients and stylists are able to talk clearly and openly about what they want to achieve at each visit.

Offering a bespoke service is central to the TIGI philosophy and Copyright Education, and it all begins with the Creative Consultation.

Achieving the look of your clients’ dreams is only possible when both parties are clear and transparent. Client expectations are hard to manage, we all know, but the training and structure of the Creative Consultation gives you the guide you need to translate what they want into what’s possible. Christel helped to develop the concept of Creative Consultation, particularly for her speciality blonde services, and the results speak for themselves. It supports her and her team in creating tailored services, which wins them awards and legions of fans.

Clear, uncomplicated communication – STIL and TIGI prove it doesn’t have to be hard.

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“Since we introduced Creative Consultation in our salon we have noticed a boost in colour services. It has given us greater confidence to diagnose our clients as we are spending more time with them” ROBBIE ROBERTSON FORRESTERS, READING

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Hair by Christel Lundqvist, Tomokai and the STIL team

Scandichic

Christel Lundqvist has built a reputation for blonde work and here she showcases how TIGI’s new lightening innovations and its Creative Consultation are a match made in heaven

THERE’S A BLONDE for everyone – but from subtle highlights to icy, platinum hues, getting there can be quite a journey. Christel has developed freehand techniques specially to use with the new TIGI Copyright Colour True Light Freestyle Blonder for bespoke blondes and the new TIGI Blonde Collection features versatile, wearable looks that can be tweaked and customised for a personalised service.

From balayage to babylights, this innovative new clay lightener is designed to empower colourists to create without compromise. Achieve up to seven levels of lift in just 40 minutes without worrying about the effects on the hair integrity, thanks to the TIGI Copyright Colour True Light Freestyle Blonder’s incredible Anti-Breakage Arginine Complex.

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“Christel really understands the needs of the client.

We really understand each other’s work and we’re always able to create a look that we’re both visualising” ANTHONY MASCOLO TIGI FOUNDER AND INTERNATIONAL ARTISTIC DIRECTOR

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Ensure you have the right product partners with the TIGI Copyright Care SOS Extreme Recovery and personalised Booster treatments. Offset breakage and damage by laying the groundwork with the SOS Treatment, containing 100-times more keratin than a standard shampoo and conditioner. Then you can offer a cocktail of Booster system treatments for each client to finish off their look.

TIGI is there to support you and your clients through every transformation and ensure they feel better than ever.

“TIGI has created Copyright Colour True Light Freestyle Blonder, supported by TIGI Copyright Care SOS and Booster regimes, to give salons the power to transform clients’ hair, satisfaction and loyalty, as well as salon profitability” CHRISTEL LUNDQVIST TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR AND FOUNDER OF STIL SALON

See how you can transform your salon experience with TIGI, call 01525 621460 or visit tigi.com @tigiprofessionals @tigicopyright CREATIVE HEAD

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The only one Editorial masterclass The Stylist Diaries from evo fuses advanced styling with an editorial photoshoot for an utterly immersive experience in creativity.

With a nod to the gender fluid street style of ’90s New York, this collection is full of rich, deep colours and clashing textures

PHOTOGRAPHY BY DAN KNOTT CREATIVE HEAD

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WANT TO BOOK YOUR PLACE AT THE STYLIST DIARIES? The next session is 14 to 15 October. See more at creativeheadmag.com

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HAIR Lauren McCowan, creative director for evo supported by Josh Congreve, Jodie Austen and attendees of Stylist Diaries, using evo hair. STYLING Vix Ellis. MAKE-UP Sophie Cox

E E V V A A E E LL K K R R A A M M R R U U YYOO PURE, UNDILUTED COLOUR FUN – DISCOVER A NEW WAY OF PAINTING WITH STAINO BY EVO FAB PRO

FOR THE COLOUR client who wants more pigment, more colour, more vibrancy – it can be difficult to achieve the desired looks without compromising on hair condition. Clients who want out-there shades and aren’t willing to slowly work their way through the colour spectrum to get there. For them, you need to break out the big guns.

Staino by evo fab pro is a new and intense direct dye that offers colour satisfaction for up to an impressive 50 washes. Available in 10 fully intermixable shades – as well as a handy clear shade to soften and expand the portfolio even further – you can offer nextlevel intensity and super-high pigmentation for results which are sharp and ultra-bright. It’s like switching to HD TV! Not only that, they can even create incredible pastel shades, too!

The staino dyes fade true to tone and come complete with a nourishing conditioner base to help seal the cuticle, reduce frizz and add a veil of shine to finish off the effect.

Best of all, staino can be used with evo’s fab pro home care system! Clients can take home an exact colour match for their hair with an intense colour maintenance conditioner.

Happy clients equal happy colourists, and this clever maintenance system helps to build real loyalty.

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“The staino colour range by evo fab pro is such a great asset to my salon.

Every single shade has an amazing scent and is super pigmented, translating to intense, longer-lasting colour for my clients’ hair”

“Using staino I was able to colour and style Charli XCX’s hair for the Met Gala in 45 minutes.

Working straight from the tube onto her locks, we blended Ruby and Fuchsia to create an unseen cherry hot pink”

JAYMZ MARSTERS, THE WATT

TINA OUTEN, SESSION STYLIST CREATIVE HEAD

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Discover how to turn your colour services up to full blast – call 0800 9554285 or visit evohair.co.uk/stockist/staino @evohair #staino CREATIVE HEAD

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Markus Lupfer A/W19, hair by Tina Outen for L'Oréal Professionnel

T E G S ’ LET

W E N THE

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N O S SEA PED UP P A R W L AL

AS THE TEMPERATURE starts to slide back to something akin to normal, salons across the land will be staring down the long road to the Christmas rush. But take a moment now to properly prepare for the season ahead, as we investigate what you need to know this A/W19.

The plan is to put you in the driving seat this September, to give you the power to make informed decisions about your business and your clientele to help you stand apart from your competitors.

There are business and bill-boosting opportunities aplenty, if you are willing to consider, with an honest eye, just how your clients behave and what they truly want when it comes to their hair and their inCREATIVE HEAD

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salon experience. If you know what consumers are searching for on social media, what they are doing with their hair at home, what they want to be able to achieve (and the time and opportunity they have to achieve it), you can be a seriously useful force for change to that client in your chair.

So what follows is a smorgasboard of client-friendly hair trends, salon business concepts, new technology and fresh innovations, along with some serious questions we need to ask ourselves regarding the diversity of services and skills available to ALL consumers on the UK high street right now. Make sure you and your salon are perfectly seasoned this A/W19…

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WE NEED TO TALK ABOUT

TEXTURE

founder of WIG London, a texture- and gend er-neutral salon and academy. “We shouldn’t be turnin g anyone away because of the texture of their hair and so the colour of their skin – when we say it like this it doesn’t sound quite right, does it?”

Headmasters is dedicated to educating staff about all hair types, with artistic ambassador Nicole Iroh leading the way. “By not catering to clients with textu red hair you deprive yourself of the opportunity to creat e beautiful shapes and silhouettes,” she explains.

Chop Chop London launched in 2018 with the slogan ‘No gender. No texture. Just hair.’ Customers love this inclusive approach to styling – there are now two salon s open and a third location coming later this year. Co-fo under Kaye Sotomi has implemented strategies to ensu re all hair is in good hands. “First we hire our team with diver sity in mind – this allows us to bring in stylists with a wide range of skills.

Second, our induction process is rigorous and, third, we provide training to upskill stylists.”

Diversity is a topic Rob Czlapka, owner of RCNQ in Manchester, has always championed and yet he realises there is still a long way to go when it comes to texture.

“We can’t boast about inclusivity until we are skilled in textured hair,” he explains. “We are allocating part of next year’s budget to include specific education .” Invest in new skills and you can heighten your creativity, broaden your business and become a better hairdresser than ever before.

Chop Chop

IT SEEMS WE ARE in the middle of a hair revol ution. While many women with textured hair once felt oblig ed to mould it into a sleeker shape, Mintel recently repor ted that, for the first time ever, US women with natural textu re overtook those using chemical straighteners and relaxe rs. Women with afro hair are embracing the natural beau ty of curls.

Unfortunately, the hairdressing industry has been slow to catch up. A study by Habia revealed that of 35,704 salons asked, only 302 offered specialists in AfroCaribbean hair. Yet according to The Institute of Pract itioners in Advertising, Afro-Caribbean women are repor ted to spend six-times more than other ethnicities on hair and beauty services. The desire is there; the skills are not.

And while, for example, the City and Guilds NVQ qualification offers additional learning units on afro hair, the core NVQ across providers does not make it compulsory, meaning that many qualified stylists are limited by the kinds of hair they are able to work with.

Research by Stylist magazine in 2018 found many UK salons were turning away afro-haired clients or attempting to charge them more. “I think there is a huge problem across the high street,” admits Lisa Farrall,

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08/08/2019 16:06

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R U O L O C E R U T U O C E TH COULEURS BALMAIN PARIS

COUTURE

BALMAIN IS SETTING trends once again – having brought its signature highend fashion touch to hair products, styling tools and accessories, it’s introducing Couleurs Couture Spa Treatment collection – a concept-driven salon colour range inspired by backstage artistry.

A palette of 61 intermixable colours make up 15 shade families and five tailormade treatments to enable every possible colour transformation, from subtle to siren call. Its purified light ammonia formula and luxurious light cream texture infused with silk protein, argan elixir and coconut and flaxseed oils make the colour mixes a joy to apply, lifting up to five levels and delivering reliable, long-lasting results. And new for autumn 2019 is a pair of powerful lightening options in powder and clay formats. Couleurs Couture Premium Powder Lightener is a dust-free bluepigmented powder that partners perfectly with foil techniques and delivers nine or more levels of lift.

Couleurs Couture Freehand Clay Lightener enhances freehand techniques and lifts up to seven levels. Lisa Shepherd, Balmain Paris Hair Couture creative influencer, says: “Balmain Paris Hair Couture creates colour to die for. These lighteners are yet another asset to unlimited artistry.”

Couleurs Couture Premium Powder Lightener (500g), Salon price £39.95 Couleurs Couture Freehand Clay Lightener (400g), Salon price £39.95.

For a free in-salon demo, contact 01323 842288, balmainhair.co.uk

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NEW SEASON

Gatsby & Miller

Neville Hair & Beauty

A LITTLE SOMETHING EXTRA

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WE KNOW THAT hair-only salons are in decline – a net loss of 252 hair-only salons across the past three years, according to Local Data Company research.

We also know that high street footfall in general is down too (by 8.1 per cent), thanks chiefly to online shopping. And the time between client visits is getting longer. To tempt consumers into your salon over anyone else’s, you’ve got to deliver something extra in your service and customer experience…

Welcome to the era of the ‘multi-experience hub’.

This is not just about offering some manicures; this is about maximising the time your client spends in your salon and maximising their bill… and also looking at your physical space and thinking creatively about what else you can offer guests.

When Luke Hersheson unveiled the new Hershesons concept last year, he refused to call it a ‘salon’, because it was so much more; with a cafe, premium beauty brands for shopping and an area for people to work in a communal space. It’s also abundantly clear how Gatsby & Miller thought about this multi world when it relaunched this year, creating a ‘culture concept’ salon with very clearly

designated zones for cutting, colour, barbering, retail and a sizeable cafe that both attracts new clients to hair services and hosts live music. Clients experience services, whether tangible or emotional, and through seating and different zones, the salon provides a journey in which they can work or relax.

And it’s working, says co-founder John Read: “Numbers have steeply risen, new client footfall has tripled, and a customer return rate above 80 per cent.

Since the relaunch, we’ve also employed nine new stylists, with four more team members to come.”

Thinking about that bill, you could take a leaf out of Neville Hair & Beauty’s playbook. It unveiled its Facial Bar with a key service in mind – a customised facial to be expertly performed while clients waited for their colour to process, an otherwise wasted 40 or so minutes. And it’s a hit, with services starting at £45.

Williams & Rice has offered treatments such as one-on-one personal training, yoga and reiki since it opened. Co-founder Andrew Williams, says: “Having complementary services and products under one roof makes it interesting for the client and gives your business another dimension.”

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THE QUICK VOLUME-BOOSTER REMI CACHET TWIN TABS

EXCITING NEWS! Do you have a loyal client base that just loves the speed and volume of tapes but hates the time it takes to maintain and ultimately remove them? Well there’s something new for fans of tape hair – and all without the sticky mess! You can reach for Remi Cachet’s new Twin Tabs – these clever tape hair extensions are set to revolutionise the tape hair market, delivering on-trend results in ultraquick time. No fuss, no mess, genius!

The secret lies in the loops of the twin tabs. The two tapes are already joined at the top and micro rings lock the extensions in place without the need for sticky glue – meaning they’re ultra-quick to apply.

The flexible polyurethane top holds the hair securely in place to prevent shedding, and lies super-thin and light against the client’s head, while the outside mimics hair growth so the bonds are not visible. And finally, the hair. Remi Cachet’s highest quality Elegance hair is a blend of Russian Mongolian-sourced hair with a natural wave – with good aftercare the client can expect at least 12 months of wear. Removal is clean and simple too: just release the lock with a gentle squeeze. Done!

There’s also a great sustainability message – Twin Tabs are 100 per cent recyclable with the packaging in pink paper pouches, and the hair can be returned for the Hair Recycle Scheme.

Twin Tabs available in 16” and 20” lengths, salon price from £99 for four.

01642 867213, remicachet.com CREATIVE HEAD

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NEW SEASON

LEVEL UP THERE’S A NEW generation of apps ready to transform salon services for plugged-in professionals. From colour management to assisting with consultations, these apps are more accessible, advanced and able to do more than ever before.

Created as a virtual makeover tool in partnership with leading beauty augmented reality service ModiFace, Style My Hair Pro from L’Oréal Professionnel allows consumers to browse haircuts and professional hair colours before selecting a new look in reality. By offering an interactive consultation

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process, the app encourages clients to be more creative with colour choices by trialling a 3D makeover and filming themselves in real time. Style My Hair Pro is a simple addition for a truly personalised service.

New to the colour game is US app Vish, a colour management system that helps cut back on colour waste, automates stock inventories and keeps you in control of pricing consistency. Since launching in April 2018, more than 200 salons have signed up to Vish, which is officially landing on UK shores this month. Chief operating officer Andrew Best has been thrilled by the response. “We’ve seen consistent results from salons of all sizes: they’re decreasing waste and increasing profit,” he says. Comprising a Bluetooth-enabled scale connected to the Vish colour bar app on a tablet, it records and organises all formulas and then updates the guest’s profile. All formulas are weighed

before and after the application, Vish then refines formulas based on previous waste and recalculates exact amounts. The app also offers front desk management as well as a cloud-based education web app.

Hair Expert from Schwarzkopf Professional takes salon services to the next level while building on and consolidating product knowledge for both stylists and clients. It offers a holistic, state-of-the art diagnosis for individualised haircare and styling to fit every client’s needs. Following an in-depth hair diagnosis on the app, consumers are recommended personalised product regimes from across the Schwarzkopf Professional portfolio. The app offers expert care and tips following each appointment, ideal for enhancing services and retail.

Looking for extra inspiration?

Online platform TIGIFUSE has been created to offer education, collaboration and inspiration at your fingertips. An always-on hub of creative ideas and news, TIGIFUSE is regularly updated with exclusive films and behind-thescenes footage, as well as step-bysteps and education, encouraging artists to inspire and be inspired.

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THE DIGITAL INNOVATION WHATSALON

WHATSALON IS A marketing platform for salons to attract new and loyal customers to your business. It helps fill your booking calendar – including those pesky last-minute openings – and even connects with your current booking software, so users can see available appointments in real time.

Any appointments made are automatically added into your booking software, so there’s no need for any work on your part (and no chance of double bookings).

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And perhaps the best bit? Typically, the cost for a salon to acquire a new client is £163. With WhatSalon, there are no upfront costs, and only a small fraction of the fee is paid to WhatSalon from the new business it sends you. It’s sleek with a high-end look and feel, perfectly aligning with the branding of the most beautiful and savvy salons in the UK. To learn more or sign up visit whatsalon.com/connect

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Luxury from Salon Ambience

Yume from Takara Belmont

NEW SEASON

G N W I H

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AS ‘IN GOOP HEALTH’ – the first UK summit of Gwyneth Paltrow’s Goop brand – proved, consumers will invest time, effort and money in wellness – the top tier package for this two-day event is selling for £4,500. However, you don’t need to be charging such eye-watering prices to maximise returns from this movement, and there are some clever pieces available that can empower your business to include meaningful wellness services.

The Eden Plus system from Maletti is a case in point. This backwash-withbenefits treats the hair and scalp with hot steam, to encourage deeper cleansing and eradicate smog, toxins, sebum and other nasties your consumers face regularly.

Not only does the steam effectively cleanse the hair, it also offers hydration – working almost as a sauna for the often neglected scalp. It can work as an anti-dandruff treatment and exfoliator while also reducing inflammation and itching. It’s a talking point, too. The reclining massage chair, the encased section over the basin and the LED lights mean clients ask questions. It never hurts when furniture can also provide a little theatre…

The same can be said of Takara Belmont’s Yume. Dubbed the ‘world’s most luxurious shampoo system’, this is a clever combination of ergonomics, design and comfort.

It cocoons clients by automatically manoeuvring them into the perfect position and offers salons the opportunity to expand a service menu to include head massage, beauty treatments, facials and exclusive VIP treatments.

Being able to offer a delightful massage via the backwash is also a wonderful nod to wellbeing. The Luxury wash unit from Salon Ambience is perfect for this, with its electric leg rest and its shiatsu massage system specifically designed to relax and ease tension, the result is a floaty feeling of lightness... who wouldn’t feel better after that?

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THE DESIGN

THE MALETTI MAISON SARAH LAVOINE COLLECTION DESIGNER SARAH LAVOINE has a very distinctive approach: refined but ‘revolutionary’, very Parisian. In her work you’ll enjoy a mix of unusual colour combinations, sinuous lines, and a beauty that makes a salon experience utterly enjoyable. It’s about delivering a moment of relaxation in an elegant and welcoming environment where your clients can be pampered, a retreat from whatever awaits them outside of your salon doors. It’s no wonder that the iconic Italian furniture expert Maletti has collaborated with Maison Sarah Lavoine to create a stunning, cosmopolitan collection of pieces that will elevate your salon’s interior to the next level of client experience.

Maison Sarah Lavoine has unveiled two collections for Maletti, comprising pieces that promote an experience of wellbeing through a cosy, welcoming yet refined aesthetic. Here, Sarah Lavoine captures a hair salon environment in which you feel at home. The Noa collection will offer Maletti’s traditional shape with beautiful piping, comprising a wash unit with twin colour

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basin, frame flip technology, leg rest and spring technology in the seat. Alongside these pieces you’ll also find a styling chair, again with piping, backrest and armrests in a single body made of moulded polyurethane foam with steel inserts, backrest, armrests and cushion cover.

The Sarah collection is a complete offering, with wash unit, stool, reception seating and desk and trolleys included, alongside styling tables and mirrors. Whichever shapes you fall in love with, both collections are designed in beautiful shades of pastel pink, turquoise, white and gold accent detailing, all combined making something that will stun on social media. This collaboration is the epitome of sophistication and luxury, with individual touches that will envelop your client in an oh-so elegant escape while in your care.

Contact Maletti for information and pricing, info@maletti.co.uk, alan@100percentsalons.co.uk, terry@laceys.biz, maletti.it/en

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I’M TH W E I BA TH N D NEW SEASON

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THE MULTI-FUNCTIONAL GLOSS COLOUR IdHAIR GLOSS

Easy to use and with a maximum 20 minutes of processing time, IdHAIR Gloss is a new range of demi-permanent colours that are vegan, free from ammonia and PPD and create the kind of highshine, multi-tonal effects that are so in demand. But what’s just as impressive is the range’s versatility.

Use the 16 shades – including the metallic Blush, Silver, Nude, Chrome and Copper – as toners, for colour correction, for gloss effects, to correct a hair colour base or as a colour refresher – all without re-growth or lift on a natural base.

The range includes the fast and efficient gloss toner, great for

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camouflaging first white hairs, correcting unwanted tones after bleaching and correcting matte and dull shades, while the clear toner can be used to provide gloss without colour, or to create pastel colours. No self-respecting colourist can be without IdHAIR Gloss in their kit.

Gloss Toner (75ml), salon price £7.73 Clear Toner (500ml), salon price £31.21 Activator 1.5%, Vol 5 (1 litre), salon price £7.73 info@tradehairsupplies.com, idhairuk.com

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NEW SEASON

SEE MORE catwalk-inspired trends for A/W19 in Runway, free with this issue

Tina Outen at Rejina Pyo

THE NEW WAVE

THIS SEASON IS all about the wave. At London Fashion Week A/W19 Tina Outen created super-luxe, polished deep waves with a Veronica Lake sideparting for designer Rejina Pyo, modernising the ’40s feel by keeping hair flatter on top and tonging curls from the eye level down.

To get the look, start with a generous spritz of L’Oréal Professionnel TECNI.ART Constructor on smooth, dry hair to add guts and give the style a contemporary hazy finish. Make a clean side-parting and add extensions (if required) to add fullness to the ends. Create barrel curls with a mediumsized tong, starting from the root area, so that heat is concentrated there. Pin each curl individually and leave to cool and set before brushing out and spraying with L’Oréal Professionnel TECNI.ART Fix Anti-Frizz for added hold. To finish, add a flash of L’Oréal Professionnel TECNI.ART Ring Light on the ends to give shine and separation.

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THE perfect BASE

ELEVEN AUSTRALIA DETANGLE MY HAIR

CRUELTY-FREE AND PETA-approved, ELEVEN Australia is a fresh new approach to haircare led by award-winning photographer Andrew O’Toole and four-time Australian Hairdresser of the Year, Joey Scandizzo. Through their work on-set and the salon floor, the duo spotted a gap in the market for a fun, self-explanatory range that simplifies routines. It launched in 2011 with the iconic Miracle Hair Treatment – now the brand encompasses 30 products and is sold in 25 countries around the world – and it made its UK debut in summer 2019. Detangle My Hair is the newest hero product in the range – a leave-in lightweight detangler loaded with natural ingredients that hydrates and boosts shine, making combing and brushing a breeze. “Super-easy to use, Detangle My Hair Leave-In Spray is the perfect first step to any haircut or style,” says Joey. “It detangles the hair while smoothing the cuticle and providing just enough slip, creating the ideal base for layering styling products without weighing hair down.”

Detangle My Hair Leave-In Spray, RRP £16 Contact Wonderful Brands 023 9400 3660, wonderful-brands.com

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NEW SEASON

THE SMOOTH OPERATORS GHD ORACLE, GLIDE AND PLATINUM +

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GHD PLATINUM+ STYLER Forget crystal balls, we’ve seen the future of hair styling and it looks exactly like the ghd platinum+. It features groundbreaking technology that predicts the needs of the hair you’re working with, recognising the thickness of the hair, section size and speed at which you’re styling. and is able to adjust accordingly to ensure the optimum styling temperature of 185°C is always maintained. The reactive infinity sensors monitor the heat of the plates a whopping 250 times every second to ensure a constant, even heat from root to tip.

GHD GLIDE

GHD ORACLE If your clients can’t seem to replicate those salon-perfect curls at home then they need the ghd oracle! This revolutionary tool creates editorial-worthy curls with a simple stroke – and it’s now available across the UK! So show them how they can whip up cascading curls at home in a flash, thanks to the tool’s unique shape and curl-zone technology.

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Back by popular demand!

The glide – ghd’s first professional hot brush – flew off the shelves at the speed of light when it launched earlier this year. In fact, salons were sold out before stock had even arrived!

Perfect for touching up looks for second-day chic and eliminating frizz, the ceramic ioniser heats the brush uniformly for smooth, glossy locks in seconds. If their time is limited, let clients know that the perfect finish can be a simple brush stroke away…

Become a styling boss with the ghd range. For more information call 01924 423400 or contact your ghd account manager

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AGENTS OF

BEAUTY ALWAYS HAS a ‘Big Bad’ – one season the enemy might be the sun; then next it might be mineral oils. For this season ahead, the villain your clients need to fight is pollution. And while skincare might have been marketing solutions for a little while, the world of hair is only now catching up…

But is pollution such a big problem? Take into account car exhausts, dust particles, smog... it surrounds us. And while skin cells constantly regenerate, hair shafts don’t. Pollution can have an impact on hair colour, too – the metals already present in polluted hair will interact badly with the hydrogen peroxide needed in colouring and lightening services. These generate free radicals that break the keratin bonds, making the final colour result unpredictable, unreliable and dull.

That’s why MAGN±T seems properly revolutionary. It’s a service and take-home range crafted by Revlon Professional that promises to defend hair, especially colour, with a protective shield. Its AntiPollution Neutralizer, an in-salon addition during colour appointments, neutralises the negative effects of metals during colour services, while protecting hair’s inner structure, and also works with any colour and lightening brand. It’s the service element that can help salons offer something truly different to clients, particularly in urban areas where pollution might be a bigger consumer concern. It’s also a wonderful opportunity to add a little luxury, Kerasilk Revitalize massage-powered treatments are a great example, designed along with its product collection to counteract the main culprits of scalp ageing, including UV radiation and pollution.

One of the original brands to focus on scalp care, Nioxin has been quick to recognise the part pollution plays in scalp health. Its Night Density Rescue leave-in treatment promotes hair density while your client sleeps by reducing the hair fall associated with scalp surface oxidative damage caused by pollution, UV exposure and other environmental factors.

The Semi Di Lino range from ALFAPARF Milano has seen a unique Urban Defense Pro complex added into its products to also entice this client. It’s a multi-function biotechnological active ingredient that, in simple terms, creates an external shield for the hair. Each product provides protection against the damage done by atmospheric pollution, preventing dust and heavy metals from penetrating the hair and minimising the production of strand-weakening free radicals.

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Image: Shutterstock

SHIELD

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THE SCALP NORMALISER NIOXIN SCALP RECOVERY ANTI-DANDRUFF SYSTEM

Set the foundation for the Nioxin Scalp Recovery System with the salon-exclusive Purifying Exfoliator – a pre-shampoo treatment that removes scalp flakes, debris and dead skin for a refreshed scalp

EVERYONE WANTS THICKER, fuller, bouncier hair. It’s a symbol of youth, strength and vitality – no wonder women are prepared to do what it takes to get it. But while sales of volumising products have now topped £80 million, the fact is thick, healthy hair starts with a healthy scalp.

New Nioxin Scalp Recovery Anti-Dandruff System is an important innovation in healthy hair growth. Its three-step process not only combats dandruff from the first use, it helps restore the scalp’s natural balance for full and nourished hair. At the first sign of dandruff, shampoo hair with Nioxin Scalp Recovery Purifying Cleanser. It contains pyrithione zinc CREATIVE HEAD

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to help prevent and relieve the symptoms of dandruff and seborrheic dermatitis, such as scalp irritation, itching, flaking and redness.

Follow with Nioxin Scalp Recovery Moisturising Conditioner to leave hair nourished, with pyrithione zinc to reduce dandruff and promote smoothness. Complete the process with Nioxin Scalp Recovery Soothing Serum – a leave-in treatment that provides cooling dandruff relief.

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GLOSS

AS WITH SO MUCH in modern beauty, social media is driving hair trends, and where once it was the dominance of rainbow colours, there has been a noticeable up-tick in something much more widely consumer-friendly. The use of #HEALTHYHAIR has increased 157 per cent year-on-year on Instagram,* reflecting a desire by those sharing their lives across such platforms to ensure their hair looks are as ’grammable as possible.

However, from chlorine to UV damage, this long, hot summer has taken its toll on hair quality, so it’s the perfect time to encourage them to embrace the new season with a treatment that adds that healthy sheen.

By introducing a gloss-giving service you can keep clients across the colour spectrum happy.

There is a definite rise in demand for healthy-looking, shiny colour, and new technology and formulations are answering that demand. Take new Majirel GLOW colour from L’Oréal Professionnel for example – these luminous, translucent shades can be used on all hair bases. From intense cool boosters to iridescent hues, the formulas give incredible light reflection and can offer everything from a subtle shade adjustment to a top-up between services.

Evaluate your service menu to see what is missing or how to slot in a money-making gloss service.

Redken’s clever Blow Dry with Benefits menu combines a glossy Shades EQ service with a blow-dry for a fast transformation that clients can’t get enough of. Clients can choose from clear gloss finishes, grey cover, damage repair with an intense bonding treatment or a hit of

lush, liquid colour, all finished with a bouncy, boss-babe blow-dry.

“We saw the resurgence of more healthy and finished looks in A/W19,” admits session legend Guido Palau, Redken global creative director.

“This is a result of healthy lifestyle trends impacting the industry.”

Larry King, owner of Larry King Salon and Redken UK ambassador, agrees: “Blow-drys are back but clients are looking for more. Glossing, pops of colour and ‘tweakments’ are in. A menu fusing the two is genius.”

Gloss prep at the backwash can take no time at all but have a big impact on earnings. The TIGI Copyright Care SOS Extreme Recovery Treatment can be used in conjunction with colour or as a solo smoothing treatment to restore strands to virgin strength in five minutes, with 100-times more keratin than your everyday shampoo and conditioner.

The new K Water treatment from Kérastase is so quick and easy to use that upselling it to clients should be a doddle. A high-tech lamellar formula creates an interlocking, smoothing structure around the hair shaft to ensure next-level smoothness and reflects. It takes absolutely no time to develop, activating instantly on contact with water to reveal incredible shine with a flawless, fluid finish. Nine out of 10 clients aren’t having a treatment in-salon, according to Freddie Banks, Kérastase UK general manager. “This is because of cost or time,” he says. “K Water is at a more affordable price point and gives an instant result.”

If you want to really up your gloss game, the metallic shades of the new IdHAIR Gloss offer some serious sparkle. As a quick 20-minute toner, clients can play around with their look with a mix of sumptuously glossy shades, or kick things up a notch with metallic reflects. The vegan formulas are also a good option for more sensitive scalps, containing no ammonia or PPD.

*Google, 2018

OVER THE COMPETITION

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L'Oréal Professionnel Majirel GLOW CREATIVE HEAD

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ss le w a fl FINISHER KÉRASTASE K WATER

YOU’VE SEEN IT from your own clients – demand for glass-like, silky-soft reflective hair has surged. Blame social media filters, clip-on ring lights and influencers – it doesn’t matter so much where the trend started as how you’re able to cater for such requests.

The new K Water treatment from Kérastase gives incredible shine, softness and fluidity to hair. This water-activated treatment requires absolutely no leave-on time, which means your clients can be transformed in a flash. K Water gives a flawless finish – hair looks smoother, shiner and more polished.

This service uses breakthrough lamellar technology to achieve this flawless finish to the hair. Lamellar structures create an ultra-fine topcoat on the cuticle of the hair creating an even and seamless surface. This resurfacing technology is what achieves K Water’s unmistakable results.

It’s an exclusive in-salon service that takes no time to develop, so clients can easily add this to their appointment with no additional time or pop in for a lunchtime blow-dry with a difference.

Reflect on what K Water from Kérastase can bring to your service menu. Call 0845 6000122 or visit kerastase.co.uk CREATIVE HEAD

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HOME

CONUNDRUM

LET’S BE FRANK. The time between booked hair appointments is getting longer and clients are too busy juggling modern life to get into the salon for a two-or three-hour colour appointment when roots and greys start appearing. And with the increase in quality of DIY colour on high street shelves, you are fighting a losing battle if you assume clients won’t attempt a touch-up between colour appointments.

So stave off hours of colour correction and take control of touch-ups by sending clients home with a mutually-approved colour care programme. “It’s easier than ever to bridge the gap between colour appointments for clients as there are so many options to refresh hair,” says Christel Lundqvist, TIGI’s global technical creative director. “Something like a toning, pigmented shampoo treatment is much cheaper than a demi-permanent service if you look at time, application and product cost.”

For colour specialist salon Skyler London, creating a tiered system of unlimited colour options made the most sense.

“I felt we had to re-evaluate consumers who colour their hair,” owner Skyler McDonald says, having spent hours quizzing women in the aisles of pharmacies as they browsed box dyes. The result was the Kaleidoscope Club, a monthly subscription with different levels of colour services, starting from £85.

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clients go for ‘close enough’ box colour when they could mimic the exact shade on their head? The evo fab pro system allows you to whip up a take-home maintenance colour conditioner to complement any permanent, demi or semi-permanent shade. “Offering a personalised solution increases client loyalty as you have delivered something special and tailored to them – something they can’t buy online or from a high street shop,” says Tom Smith, colour director at Billi Currie in London.

Even something as simple as encouraging clients to use a pigmented colour conditioner regularly can see your sales soar.

Leonor Greyl Soins Repigmentant is a re-pigmenting conditioning treatment that has been created with famed Parisian colourist Stéphane Pous to solve this very issue. Packed with hydrating ingredients, the 96 per cent natural formula comes in five shades to enhance colour and condition it can also be used in-salon at the backwash for a more luxurious experience, even mixing tones for a bespoke cocktail.

From Wella Professionals INVIGO Color Recharge conditioners for blonde, brunettes and redheads to Indola’s new #colorblasters that cover brights and natural shades, you have options for retail. Simply keeping your fingers crossed that clients will come back for their regular top-up services isn’t putting money in your till – but retail ideas like this will.

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THE LUXE

colour TREATMENT LEONOR GREYL SOINS REPIGMENTANTS

ICONIC AND MULTI-AWARD WINNING FRENCH BRAND Leonor Greyl has been creating natural haircare products for 50 years and now it’s developed a repigmenting conditioner that enhances colour while repairing, strengthening and restructuring hair.

Created in collaboration with renowned Parisian hair colourist Stéphane Pous, Soin Repigmentant boasts a powerful cocktail of meadowfoam seed oil, almond and rice proteins and babassu butter that nourishes and softens dehydrated hair, creating a gleaming, luxe finish. The nonirritant formula is preservativefree and contains no sulphates, parabens or silicones. It has a 96 per cent natural formula and five shades to enhance every colour – natural or not. Available both as a takehome colour enhancer and in a professional size for the backwash, the shades are: • Icy Blonde – livens up blonde, very light blonde and grey hair. Prevents oxidation and unwanted tones.

• Venetian Blonde – accentuates the tones in light brown and darker blonde hair.

• Icy Brown – intensifies light brown to dark blonde hair. Brightens and prolongs intensity.

• Natural Copper – to warm up light brown and copper coloured hair. Accentuates warm tones.

• Dark Brown – for radiant dark brown to medium light brown hair. Prevents oxidation that can lead to the appearance of warm tones.

Soins Repigmentant (200ml), RRP £39 ukpress@leonorgreyl.com, leonorgreyl.com/en CREATIVE HEAD

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INTRODUCING THE AUTHENTIC BEAUTY CONCEPT *All formulas are vegan-friendly except Gritty Wax Paste & Shaping Cream, which contains Beeswax and Amplify Mousse which contains chitosan. We aim for these products to be vegan-friendly by end of 2019

HOLISTIC, VEGAN,* PREMIUM AND CO-CREATED WITH A UNIQUE HAIRDRESSER COLLECTIVE: THIS IS AUTHENTIC BEAUTY CONCEPT ARE YOUR CLIENTS LOOKING FOR SOMETHING MORE? Generation Z and Millennial customers have a wider philosophy, a desire for truth and authenticity. They eschew over-engineered formulations and retouched beauty imagery. They want carefully sourced, pure ingredients and honest, real imagery. They want to be part of something that matters…

AUTHENTIC BEAUTY CONCEPT

has been crafted for the client who wants to experience life in the now. Inspired by hairdressers, artisans and clients who share the same values, this hair range delivers pure formulas, celebrates a no-filter attitude and shines a spotlight on authentic hair. It’s natural and simple, it grows with character.

AUTHENTIC BEAUTY CONCEPT

believes in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens.

AUTHENTIC BEAUTY CONCEPT

believes in the honest artisan, building on empathy, experience and skills.

JOIN THE #AUTHENTICBEAUTYMOVEMENT CREATIVE HEAD

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FREE FROM SILICONES, SULPHATES AND PARABENS, WHICH AUTHENTIC BEAUTY CONCEPT PRODUCTS WILL BE YOUR NEW FAVOURITES? AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Its care formulas are vegan and created with a ‘pure ingredients’ philosophy: no sulphates, silicones, mineral oils or artificial colourants. Purified ingredients powered by ultrasound decomposition and steam distillation; a gentle way of extracting natural ingredients.

From the date and cinnamon found in the GLOW range for coloured hair to the mango and basil within the HYDRATE line-up for dry hair, AUTHENTIC BEAUTY CONCEPT is fuelled by carefully selected and naturally-derived ingredients that help make using every product an olfactory treat. From the freshness of the green tea and lime in AMPLIFY to the nutty sweetness of maple and pecan in

REPLENISH, the scents for each line-up are perfectly blended. With hair perfectly cared for, the Styling Assortment needs to deliver with just as much attention to detail and respect. The nine-strong range with myriad tantalising textures has a simple solution for every need, whether that’s building a brilliant base (Flawless Primer) or imparting a finishing gleam (GLOW Touch).

In the salon, you can help bring out your client’s inner beauty through the In-Salon Momento Menu. A unique sensorial journey, this care and styling service menu helps you deliver to your guests something they need – a true moment to themselves. Your clients want real, honest, authentic. Share their values and make a difference with AUTHENTIC BEAUTY CONCEPT.

REAL HEROES GLOW cleanser moisturises hair, seals the cuticle and preserves colour, too.

AMPLIFY conditioner leaves hair feeling thicker and full of body, as well as marvellously manageable.

HYDRATE cleansing conditioner leaves hair stronger, with improved moisture levels and stunning shine.

REPLENISH balm strengthens hair while protecting it from blowdrying, leaving hair soft and manageable.

ESSENCE is a salonexclusive treat to add to any mask – choose from GLOW, HYDRATE and REPLENISH.

JOIN THE #AUTHENTICBEAUTYMOVEMENT, CALL 0800 3286920 OR VISIT AUTHENTICBEAUTYCONCEPT.COM @AUTHENTICBEAUTYCONCEPT CREATIVE HEAD

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“BLONDME Bond Enforcing Premium Clay Lightener spreads as easily as icing on a cake, which makes life as a hair painter so much easier! It feathers beautifully because it’s the right consistency straight away, doesn’t dry out and is the perfect product to use for balayage. You need it in your life” JACK HOWARD

SCHWARZKOPF PROFESSIONAL BLONDME GLOBAL AMBASSADOR

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IT’S CLAY TIME

WANT A NEW WAY TO BALAYAGE? THEN SCHWARZKOPF PROFESSIONAL’S BLONDME HAS THE HOTTEST INNOVATION TO MAKE THAT HAPPEN

CLIENTS ALL OVER the UK are in the grip of a serious balayage addiction; they’re hooked on signature, hand-painted custom blondes… and as colourists curating those custom blends, you want the kit to make your painting life as efficient as possible. Often you’re under pressure – columns are packed, and every colour client wants their own tailored look when they’re in your hands. And that’s why BLONDME Bond Enforcing Premium Clay Lightener is a game changer…

It’s an advanced, premium, soft-to-solid formula that creates an outer shell and allows the lightener to stay moist on the inside, unleashing its full lifting power, while the outer shell protects uncoloured hair from product transfer. Genius! Oh, and this lightener – which has up to seven levels of lift – has integrated Bond Enforcing Technology, so it’s minimising hair breakage during the service.

And those blondes you create will be brilliant – so why not share them and how you got them just right? Schwarzkopf Professional is inviting colourists to showcase how they overcome the biggest in-salon blonde challenges for a chance to win a trip to Hamburg for an upcoming BLONDME production! Simply

work your colour magic using BLONDME and share it on social media with @schwarzkopfpro and the #ILOVEBLONDME and #BLONDMECONTEST hashtags. The best looks will also feature on Schwarzkopf Professional’s social wall.

It’s sharing those stories that help all colourists create a community where you can learn and feel more confident about what you can create. That’s why BLONDME global ambassador Jack Howard, alongside global colour ambassador Lesley Jennison, will be on hand to answer questions about the most challenging blonde situations in live Q&As on Schwarzkopf Professional’s global social media channels. The exciting #ILOVEBLONDME campaign is all about sharing the secrets to achieving the best blonde, bespoke to each client, while showcasing just how versatile blonde really is. And there’s even a new technique to try out, courtesy of Jack! His new Caramel Kiss look showcases a dimensional balayage technique using BLONDME Bond Enforcing Premium Clay Lightener, find it on Instagram. A community, a clever new piece of colour kit, creative help on tap and top commercial ideas – Schwarzkopf Professional BLONDME has the lot. What are you going to colour next?

FOR MORE INFORMATION, CALL 0800 3286920 OR VISIT SCHWARZKOPFPRO.COM @SCHWARZKOPFPRO CREATIVE HEAD

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IN THE MOMENT

THE AUDIENCE HUSHES… THE LIGHTS GO UP… IT’S SHOW TIME. CAPTURING THE INSTANT BEFORE THE RUNWAY WALK BEGINS, WE SHINE OUR OWN SPOTLIGHT ON THE FIRST REVLON PROFESSIONAL VISIONARIES TEAM PHOTOGRAPHY BY ALEXANDER JORDAN It’s a new fashion season, a time for change and excitement and fresh talent. What better inspiration to introduce the brand new Revlon Professionals Visionaries project? A platform designed to shine a spotlight on emerging talent, the Visionaries project offers this quartet of excited stylists incredible hands-on and learning opportunities. Alongside mentoring from Revlon Professional global artistic ambassador Mark Leeson, these four fresh stylists – Leanne Carpenter, Aaron Jones, Erin McGlade and Robyn Vickers – are looking forward to developing their editorial and session skills with the Revlon Professional team. This editorial shoot, exclusively in association with Creative HEAD, captures the excitement before a show, the importance of teamwork, and highlights the talents of these young Visionaries.

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S R E Y A L P TEAM

LEESON… E WATCHFUL EYE OF MARK TH R DE UN  E NG LE AL CH IGHT INTO THEIR FIRST THE VISIONARIES DOVE STRA g their own the four models, addin ch of ating two looks on ea ve the perfect were tasked with cre ir skills further to achie the ing sh Pu ys.

The four Visionaries wa run zz with excitement trends from the A/W19 osphere of the shoot bu atm the g kin personalised twists on ma – in ing lling together and pitch fashion finish meant pu

“THESE LOOKS ARE ABOUT SIMPLIFICATION, GETTING THE STYLISTS TO SLOW DOWN, STAND BACK AND TAKE THE HAIR FURTHER. THIS PROJECT IS ALL ABOUT PUTTING THE VISIONARIES IN SITUATIONS THAT THEY WILL NEVER HAVE BEEN IN BEFORE � NEW EXPERIENCES, MEETING NEW PEOPLE ALONGSIDE SOCIAL MEDIA AND MAGAZINE WORK � IT’S AN AMAZING OPPORTUNITY” MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR

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“WE WENT FOR A BIG FINISH ON THE HAIR, INSPIRED BY VERSACE. THE KIND OF BLOWDRY THAT EVERY GIRL WANTS FOR A WEEKEND, TOUCHABLE AND WEARABLE. THE SECOND LOOK IS A HIGH PONYTAIL, WITH A BIT OF A LIFT AT THE FRONT. NOT SUPER-SLEEK, NOT QUITE A QUIFF, A BIT OF SOFTNESS. QUITE HIGH, WITH A WAVE AND SOME BOUNCE” MARK LEESON, REVLON PROFESSIONAL GLOBAL ARTISTIC AMBASSADOR

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“I’M REALLY INTERESTED IN THE IDEA OF DRYING THE GEL INTO THE FRINGE – WE USED THE STYLE MASTERS DEFINING GEL, WHICH WAS APPLIED ON A PIECE OF CARD WITH A TOOTHBRUSH, THEN WAVED ON THE CARD AND CLIPPED IN PLACE. THEN WE DIFFUSE-DRIED IT WITH SOFT COOL AIR. I’M TAKING IT ALL IN” AARON JONES, REVLON PROFESSIONAL VISIONARY

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“FOR IT TO SEEM LIKE NOT MUCH WORK HAS BEEN DONE, YOU NEED TO DO A LOT! TO GET THAT EDITORIAL LOOK YOU HAVE TO TAKE IT THAT STEP FURTHER” LEANNE CARPENTER, REVLON PROFESSIONAL VISIONARY

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“WE’RE DOING A LOT OF DIFFERENT TEXTURES, IT’S VERY PLAYFUL. I LOVE USING THE STYLE MASTERS ORBITAL 2 AND THE CREATOR DEFINING GEL, IT WORKS SO WELL” ERIN MC GLADE, REVLON PROFESSIONAL VISIONARY

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The Visionaries, standing from left: Aaron Jones, Erin McGlade, Leanne Carpenter and Robyn Vickers

t thing “Balayage was the firs colour, e lov I o. int t go I really hion fas but I love all this Erin s mit styling, too,” ad Hair d an Str m McGlade fro the ing pp pre sy bu t, in Belfas h wit ad pre-Raphaelite redhe dy bo d an e tonnes of textur down. from the cheekbones

of the “It’s good to get out kers Vic n by salon,” says Ro sers res ird Ha s Brown of hing itc Sw . ury sb rew in Sh the en techniques betwe for d ea ah ing looks and plann of the on s she fini the different lls ski the of e som re we shoot . use to g that Robyn was learnin

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Leanne Carpenter of Kolours & Kuts in Dublin, naturally gravitates towards getting hands-on with hair, wh ich was a habit she had to bre ak on set.

“I’m already learning so much.

Mark was saying not to touch the hair so much, it ge ts oily so quickly, whereas in the salon that’s what we want to do.”

Aaron Jones, owner of Aaron Jones Hairdressing on the Wirral, was busy wo rking his magic on texture and finishing the blonde bobbed model, before pitching in for whatever was needed, from styling help to assisting. “I’m really looking forward to learning how to ‘platform’,” he en thuses, “learning how to sp eak to a crowd and build on wh at I know I can do, and showca se some more of my skills, too.”

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“THIS LOOK IS INSPIRED

BY GUCCI – A MODERN MULLET WITH A BIT OF TEXTURE AND DRY SHAMPOO, VOLUME THROUGH THE TOP AND THE CURL UNDERNEATH TO BRING IT ALL TOGETHER” ROBYN VICKERS, REVLON PROFESSIONAL VISIONARY

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“GETTING INVOLVED AND DOING SOMETHING A LITTLE BIT DIFFERENT – OUTSIDE MY COMFORT ZONE – IS WHAT I’M ENJOYING THE MOST”

ROBYN VICKERS, REVLON PROFESSIONAL VISIONARY

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“WE’RE GOING WITH BRIGHT POPS OF COLOUR, LAYERING AND A JEWEL-TONED COLOUR SPECTRUM. THE LOOK IS QUITE BUSY AND TEXTURED, WHICH WORKS WELL WITH THE DIRECTIONAL MAKE-UP” HOLLY COOPEY, FASHION STYLIST

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“THE LOOK IS ALL ABOUT MARRYING THE EYES AND THE LIPS. GLOWING, FLAWLESS SKIN, AND PARED-BACK LIPS. WE’RE GOING FOR A PUNCHIER PASTEL WITH A NATURAL SHEEN: THE LOOK SPEAKS FOR ITSELF WITHOUT INTERFERING WITH THE HAIR” TRICIA WOOLSTON, MAKEUP ARTIST

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“WE’RE DEVELOPING THAT EDITORIAL AWARENESS OF HOW THE CAMERA TRANSLATES THE LOOK – IT MIGHT ONLY BE ONE PIECE OF HAIR THAT NEEDS TOUCHING UP OR TWEAKING, RATHER THAN THE WHOLE THING. MARK HAS SUCH AN EYE FOR IT, IT’S AMAZING” LEANNE CARPENTER, REVLON PROFESSIONAL VISIONARY 106

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r, Aaron Jones, HAIR Leanne Carpente n Vickers, led by Erin McGlade and Roby n Professional Mark Leeson for Revlo on MAKE-UP Tricia Woolst opey Co lly FASHION STYLING Ho Jo nder rdan PHOTOGRAPHY Alexa Studios With thanks to Spring CREATIVE HEAD

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“YOU CAN’T DO THIS JOB UNLESS YOU ABSOLUTELY LOVE IT”

ERIN MCGLADE, REVLON PROFESSIONAL VISIONARY

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DISCOVER HOW REVLON PROFES SIONAL CAN HELP TO CLARIFY YOUR CAREER VISION. CALL 020 7391 7440 OR VISIT REV LONPROFESSIONAL.COM CREATIVE HEAD

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Scene THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Schwarzkopf Professional

x BIG HAIR DO

OUR ANNUAL BIG HAIR DO returned this summer as 100 Schwarzkopf Professional salons across the UK and Ireland opened their doors for an exclusive party with their clients and friends. From fashion shows to Aperol Spritz stations, the Big Hair Do was bigger than ever for 2019.

Salons raised funds for local charities, served up some delicious nibbles from local businesses and, over at Headlines at Tarleton in Lancashire there were even special guests from the Woodlands Animal Sanctuary.

There was a lot of fun and a lot of goodies on offer – Big Hair Do provides guests with a unique opportunity to try a new style, experience a salon’s services and sample some of Schwarzkopf Professional’s new products and treatments. For those with tresses needing a little TLC, there were Schwarzkopf Professional Solve It Stations and BC Fibre Clinix treatments, as well as haircare consultations and bespoke backwash treatments. If only we had such gorgeous hair after every party…

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WANT TO SEE even more from the BIG HAIR DO? Visit our Facebook albums now! @creativeheadmag

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SKP x BHD 2019 EXTRA! EXTRA! Read all about it

SCHWARZKOPF PROFESSIONAL’S EXCLUSIVE Big Hair Do was a knockout in 2018… and it played a blinder this year with even more action across the UK and Ireland! At Clacton-on-Sea, local radio station Dream 100 joined in the fun as guests at Hoop played the ‘spin to win’ game for free hair services. At KJM Salons in Fleet, it was makeover time, as local boutique Experience put on a fashion show and Look Fabulous Forever served up make-up tutorials. Over at Envy Hair in Kings Lynn, guests took home personalised pots of specially prescribed Schwarzkopf Professional products to sample. Mewies and Indy at Quorn in Leicestershire served freshly-made pizzas straight from a wood-fired oven and provided an Aperol Spritz blitz courtesy of The Spritz Co. Halo Hebburn pimped its prosecco with all sorts of extras while Hensmans in Northampton hosted a pop-up treats stand from local business Gorge Platters. To carry on the hair heaven at home, every Big Hair Do guest was given a swoon-worthy goody bag, packed full of Schwarzkopf Professional products to sample, as well as gifts from local businesses and irresistible offers for blow-drys, colour services and new client appointments.

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SEE MORE of the Big Hair Do buzz over on our consumer site layeredonline.com

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Sophie Qureshi (centre)

Seeing DOUBLE

IT WAS AN EVENING where ‘effortless’ and ‘undone’ squared up to fierce, politically charged styling. The Coterie: In Session at Jet Studios pitted the easy-going, instinctive approach of session stylist Leigh Keates against educator and campaigner Lisa Farrall’s fearless, boundary-pushing agenda, masterfully steered by beauty journalist Sophie Qureshi. First up was Lisa, creator of education progamme WIG London, a passionate advocate for making the world of hairdressing texture-neutral and collaborator with names such as Kendrick Lamar, Ed Sheeran and Gisele. She created a jewelled braid and a punk blonde mohawk, before the unassuming Leigh, who’s worked with names such as Alicia Vikander, Dakota Johnson and Jessica Chastain, delivered his signature wearable and effortless finish. He then took a risk with something bigger, bolder and inspired by RuPaul’s Drag Race. For the Coterie: In Session Challenge, the stylists were tasked with creating a ‘current bun’ in just five minutes, with Leigh’s messy side-bun winning the audience vote. And then it was back to the bar for more drinks before every guest left with a goody bag from sponsor BaByliss PRO – a selection of Lisa and Leigh’s favourite tools from its product portfolio.

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Lisa Farrall

Leigh Keates SEE MORE from The Coterie: In Session on our Facebook page @creativeheadmag.com

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TOGETHER

Kerrie O’Reilly, TIGI International Technical Team

Anthony Mascolo

Let’s get

TIGI’S FIRST-EVER European Convention was a refreshingly unifying affair, gathering hairdressers from across Europe for a two-day event and creating a TIGI Collective of educators from Germany, Italy, France, Russia and the UK, who presented a trend from their country’s capital. It was a great start to an evening of inspiration, introduced by TIGI founder and international artistic director Anthony Mascolo, TIGI president Mark Bleathman, and TIGI Europe general manager Tobias Kütscher. Just as impressive was the new Designer Collection from the TIGI International Creative Team, inspired by the latest subcultures in global fashion.

This was a prelude to a stunning finale – seven futuristically styled models dressed in stylist Jiv D’s designer collection and called: Sculpture The Art of the Human Form. Day two started with the introduction of the new Modern Classic collection, eight cuts and colours designed to re-engineer old favourites. Anthony introduced the TIGI International Technical Team, headed by Christel Lundqvist, to discuss the colour work as he set about showcasing a live, punk-inspired cut on Christel’s mint-rosé watercolour canvas. The International Creative Team then took to the stage to get in on the cutting action. Later, guests enjoyed a live photoshoot of the Modern Classics and two business sessions jam-packed with forward-thinking marketing and social media know-how.

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The TIGI International Creative and Technical Teams

Christel Lundqvist

Thomas Osborn, TIGI International Creative Team

Release your inner goddess Punkin ’ up a mohaw k for The Coterie : In Session

Rebel with a cause

In the

Political leopard

frame

Bejewelled babe using crochet braids for a look at The Coterie: In Session

Lisa Farrall (@lisafarrall), award-winning session stylist and founder of @wig_london, snaps away!

SHOOT AND SEND Want to give us a snapshot of your world? Tweet us at @creativeheadmag now!

Becaus e everyon e shou ld feel like this afte r the y leave the salo n

Me llow yellow rock star

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Don’t touch me… just a little. Working with #EdSheeran on the set of his Antisocial video. Pic by @zakarywalte rs

Hair is your armour, I want my clients to conquer the world CREATIVE HEAD

15/08/2019 12:07

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