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LET THERE BE (Luxe)LIGHT

COLOUR DOESN’T ALWAYS NEED TO BE COMPLICATED. WITH THE LUXELIGHTS COLOUR SERVICE FROM WELLA PROFESSIONALS, YOU CAN PERSONALISE LOOKS FOR EVERY CLIENT WITH A CURATED SERVICE AND TRANSFORM IT INTO CASH WITH LITTLE EFFORT WHEN YOU DRILL down into the base concerns of clients, their needs remain much the same as they always have. Covering grey hair is still the number one reason why clients aged between 35 and 55 visit the salon. While Millennial and Generation X clients are generally open to changing and tweaking their hair, that stays within the realm of an elevated, perfected natural look.

The biggest barrier is almost always a fear of commitment.

That always-on mentality means they’re often resistant to the time commitment that comes with colour, as well as reservations about potential damage. So subtlety, speed and care should be what to consider when enticing these clients. If only there was a service that could do all this… oh wait, there is.

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ʦ h g i l e x u L g n i c u d In o Forget full heads of highlights that take hours to deliver and grow out a little too… obviously. Forget blocky colour results and bold colour contrasts. The future of hair colour is all about building dimension cleverly. It’s time to focus on enriching the roots and using soft blends to create natural shadows, as well as emphasising natural highs and lows within the length and ends.

With only a few tweaks, using what the client already has to work with, they can walk away with the illusion of natural, sun-kissed and youthful hair colour.

The Luxelights service from Wella

ONE – LUXELIGHTS

Break up the appearance of over-saturated lengths. Section large weaves and apply, keeping colour away from the root.

TWO – ROOTS

Add a shadowed root colour or blend away and cover natural grey regrowth.

Professionals is a simple three-step process that can give clients that updated, refreshed look in next to no time, allowing you to fit more clients into your columns and ultimately emerge with more time and energy to spare.

Wella Professionals is dedicated to adapting to the shifting needs and wants of clients, to be able to offer its partner salons the best tools to allow them to to capitalise and adapt. Times are tough, and Wella is continuing to break down traditional colour processes to give you something new to tempt clients with.

THREE – GLOSS

Finish the service with the perfect toning, gloss-giving service to tie everything together.

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IT’S NATURAL TO WANT MORE The Koleston Perfect ME+ Pure Naturals range is the perfect partner for the Luxelights service. Flex your creativity to blend bespoke shades for each client, while ensuring the same brilliant results each time. The Pure Naturals range has expanded into a new territory, giving you even more choice for limitless grey coverage possibilities. The new Resistant Cool Cover shades deliver 100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the other Pure, Ultra and Resistant Cover tones.

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66/02

55/02

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LOCATION, LOCATION,

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a c lo

LUXELIGHTS IS ALL ABOUT PLACEMENT. WHEN IT’S SUCH A SIMPLIFIED PROCESS, IT’S DOWN TO YOUR EXPERT EYE TO ASSESS YOUR CLIENT’S STYLE AND PERSONALISE EACH SERVICE NO TWO HEADS of hair are the same, so placement is where you can really showcase your skills and keep clients returning to your chair. The principle is as simple as creating natural-looking dimension to hair that otherwise appears uniform and dulled by a lack of variance. The great thing about a Luxelights treatment is that it’s great on all hair lengths and types.

Pull attention to your client’s facial features with careful placements around the cheekbones, the eyes and jawline that

help break up longer lengths. Use Luxelights in a horizontal pattern around the head for a halo effect to really showcase curls with the varied tones. Give the appearance of thicker hair for finer locks by using medium weaves, or help to break up the appearance of coarse hair with medium slices.

Luxelights is ultimately simple, but infinitely variable and able to really capture the attention of clients who would usually overlook colour services.

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h c I o d s e d a sh Which

It can be difficult to walk that fine line between keeping to a client’s natural look and offering them something different enough to justify time and expense. For a harmonious appearance, stick to shades that are within three levels of each other. Use warmer, lighter colours to reflect the light and give the illusion of volume

LIGHT UP YOUR LIFE

ROBERT EATON, WELLA PROFESSIONALS UK AND IRELAND TECHNICAL DIRECTOR, TALKS US THROUGH ONE OF THE LUXELIGHTS LOOKS AND HOW TO EASILY SWITCH THINGS UP FOR CAUTIOUS COLOUR CLIENTS

BEF

COLOUR FORMULAS

ORE

A 30g BlondorPlex + 45ml Welloxon Perfect, 6% Developer B 30g 55/02 + 30ml Welloxon Perfect 6%

C 10g 7/18 + 10g 8/97 + 20ml Welloxon Perfect

1.9% Developer + 20ml INVIGO Post Color Treatment

Section the hair into five parts.

from the roots. Use four foils per section.

Weave out large sections of hair and paint Formula A away

Deepen the root area with Formula B. Apply just over the

STEP ONE

STEP TWO

STEP THREE

line of the regrowth. Develop, rinse and apply Wellaplex No2 Bond Stabilizer for 10 minutes.

Shampoo and apply Blondor Seal and Care for five minutes.

STEP FOUR

For a luxury high-shine finish with a soft tone, apply Formula C root to tip. Develop up to 10 minutes and rinse until clear.

ROBERT EATON’S TOP TIP

Use a variation of slices and weaves to create the desired amount of definition

Discover how the new Luxelights service from Wella Professionals can free up your creativity with little effort while maximising profit. Explore the potential for your business at education.wellla.com @wellahairuki #WellaColour #MakeChange PAINT | 05

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t s a c e

The f A/W20

PAINT G? IN OW BL ND WI D EN TR 0 W2 A/ E TH IS Y WA WHICH L BALL ASKS THE EXPERTS TO PEER INTO THE CRYSTA

y s a e t i Take

Paul Mitchell

PRODUCTS: Redken Shades EQ , Schwarzkopf Professional BlondMe toners, JOICO Blonde Life Quick Toners, Paul Mitchell Crema XG

Schwarzkopf Professional

“With the world missing four months of hair services, I’m predicting low-maintenance hair colouring with a pop,” explains Paul Watts, JOICO European colour design team member.

“Balayage, ombre, dimensional colours are all still going to be big, but trends are going to be speedy refresh services, making the most of life in the quickest time.”

Simon Hill, owner of SESH Hairdressing, agrees that it will be about remaining true to natural hair. “Expect to see lots of natural tones and face-framing techniques to brighten client’s own colour and add depth and dimension to their hair.”

“Subtle, healthy colour is on trend,” adds Jack Baxter, owner of Baxter South. “The key to nailing it is embracing natural beauty and highlighting the best bits.”

@scarlettcollierhair

THE TREND: LOW MAINTENANCE

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@glam.by.heather

@harriet_stokes

Rainbow Room International

Rainbow Room International

#W FH col r THE TREND: BOLDER AND EXPERIMENTAL

Goldwell

PRODUCTS: TIGI Copyright Colour True Light Freestyle Blonder, Keratin Complex GrafittiGlam, Keratin Complex KeraLuminous, Pulp Riot Interstellar, Goldwell @PurePigments, Manic Panic High Voltage

Stay ty

@whatsarahdoes

THE TREND: COOLING TONES

Brooks & Brooks

L’Oréal Professionnel

With so many clients still working from home, and with months waiting to get back in the salon, they’re embracing the opportunity to have a bit of fun.

“While we will be seeing more natural colours, there’ll be heavy bands of bleach framing the face to give a raw, bold statement,” says Fudge Professional’s Tracey Hayes.

New KeraLuminous is perfect for longevity of any vibrant and rich tones, thanks to its clever keratin formula. “It locks in colour longer and makes hair healthier – great for coppers and autumnal reds,” says Tim Carpenter, Keratin Complex colour specialist.

Sophia Hilton at Not Another Salon has noticed a surge in clients wanting vivid colours: “Even the most reluctant bosses don’t mind their employee’s new pink hair on a Zoom call!”

Wella Professionals

PRODUCTS: Wella Professionals Koleston Perfect ME+ Pure Naturals Resistant Cool Cover; L’Oréal Professionnel DIA Light, L’Oréal Professionnel Majirel Cool Cover, Goldwell Elumenation TopChic

At Erdem, Anthony Turner showcased silver sirens, so take a cue and reach for cooling tones that shimmer in the winter sun.

Thomas Hills of TH1 Hair adds. “I particularly love creating a multidimensional metallic tone and the high shine that can be achieved.”

At Brooks & Brooks, the team has taken its inspiration from social media. “Adding a filter can make your hair pop with colour or shine like glass,” explains education director Grace Dalgleish. “Our new Filtered Finish glazing service is a great top-up service between appointments to neutralise unwanted warmth.”

Rainbow Room International’s Suzie McGill and Dylan Brittain also see icy tones making a comeback, but with a smoky yet soft tone that will flatter most skin tones.

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Keep it c l

The colour palette for A/W20 is all about keeping things cool. Be on your way to becoming a trend-leading painter with these exquisite formulations from L’OrÊal Professionnel

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THERE’S A CHILL in the air, and it’s being echoed in the distinctly cool colour palette that’s on-trend for A/W20. We’re seeing everything from icy blondes and soft wheat shades through to deep brunettes with a touch of blue, or perfectly balanced and neutralised balayages. It’s time to put colour on ice and dive deeper – L’Oréal Professionnel is taking things cooler than ever with an expanded range of cool tones.

Clients are keen to seek out these cooler shades, looking to ride the latest colour trends or to refresh their colour and banish brassiness after the warmer summer months. L’Oréal Professionnel’s cool colours and sophisticated finishes can help you to reset and refresh any head of hair which has slid into unwanted warmth.

Ice and easy

ADAM REED, UK EDITORIAL AMBASSADOR FOR L’ORÉAL PROFESSIONNEL, HAS CURATED A NEW COOL DOWN MENU FOR THE ADAM REED LONDON TEAM TO TAP DIRECTLY INTO THIS THIRST FOR COOL RESULTS Creative HEAD: Tell us about the new Cool Down services…

Adam Reed: The Adam Reed London colour menu works really well as a starting point for client inspiration – it’s about taking a consumer demand or a trend like ‘cool tones’ and speaking about it in a client-friendly way. We know that there has been a heightened desire for cool tones, and through our Cool Down menu we wanted to come up with an offering that covered every possible hue on the ‘cool’ spectrum. Whether clients want high commitment, low commitment or a colour that sits somewhere nicely in-between, the Cool Down service menu covers it all.

We wanted the palette and techniques to be something that everybody could experience.

CH: How will the cool trend help engage existing clients, and possibly colour clients who haven’t been to the salon in a while?

AR: I always like to give my clients something to think about, whether that’s immediately while they are in the chair, or a suggestion for the next progression of their colour. It’s good to get them thinking about their hair and appointments as a

journey. Showing a client that what you are creating together is constantly evolving, and that you are not sitting within a trend but sitting within a palette, shows you are giving them options.

It’s important to showcase that you are up to date, continuously thinking about offering something different and providing options, which is what will drive clients in and bring women back to the salon.

CH: Do you have any tips to achieve the ultimate cool results?

AR: It’s all about the palette. My team are artists and an artist needs an extensive palette, incredible tools and an abundance of knowledge about technique. It’s important to keep an open mind and create something that is really personal for every client in the chair. I have been doing a lot of seasonal colour blends using a cooler palette and the results are wonderful.

Think ash tones with a cooler finish, but every single one I create is completely individual. It’s all about a really subtle placement of colour, which I personalise to every single client, and then using toners to keep a cool but rich finish.

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The feel¯g d fac r

Right now, it’s all about reminding clients why they come to you in the first place – the personalised finish that gives them the smile you love to see. L’Oréal Professionnel is here to equip you with the tools you need to tone and neutralise in any colour scenario EVERYONE WANTS TO feel like a million dollars when they leave the salon. Almost a third of women in the UK use hair colour to feel good about themselves1 – and why wouldn’t they, when it has such an immediate and lasting change on a person’s appearance?

With L’Oréal Professionnel’s Majirel collection, colourists can

banish brassiness and unwanted warmth, which is a known concern for women after the summer months.2 Whether they are looking to turn heads or to subtly improve their natural look, the Majirel colour collection is the perfect palette to pair with your sought-after skills.

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FOR THE COLOUR-SHY‌ UPGRADE VISITS

Tempt cautious colour clients with L’OrÊal Professionnel Majirel Glow.

Encourage colour take-up among your cut and blow-dry clients with these 18 delicate, translucent shades for a next-level natural result tailored to their natural shade and break down the barriers of what people expect from a colour service. Not everything has to be incredibly bold and different, clients can enjoy a luminous, reflective colour with a neutralised finished for mirror-like shine with less base colour.

FOR EXISTING COLOUR CLIENTS‌ KEEP THEM HOOKED

With different tones, colour combinations and colour techniques, it’s easy to tweak and adjust looks each visit so your client keeps feeling the mood-boosting change. The Majirel Cool Inforced range from L’OrÊal Professionnel is boosted in cool reflects for a truly neutral or coolleaning shade change. These nine true-to-tone shades are for clients who want a natural cool tone or a cool beige that lasts in-between appointments.

FOR THOSE WHO THINK THEY DON’T MISS SALON COLOUR‌ RE-ENGAGE

Entice clients back to the salon with colour change services for a new seasonal look. Majirel Cool Cover has 19 shades to create those intense, true cool reflects. This cool coverage gives deep neutralisation, even on darker bases. With the highest concentration of extra-cool, blue reflects in the Majirel range, it fights back against any brassiness by neutralising natural warmth at the root. A great combination is to use Cool Cover at the root to remove any warmth and either Majirel Glow or Majirel Cool Inforced on the lengths and ends for a softer neutralised result.

The me f ning

Educating your clients about the ins and outs of toning will open a whole new world of colour for them. DIA Light from L’OrÊal Professionnel is an ideal choice when it comes to refreshing colour work, tweaking tones and offering a fresh finish to clients who don’t have the time to dedicate to a complete makeover.

Its unique acid-gel cream formula gives incredible shine and conditioning, giving clients that cool-gloss finish to their new or existing look. The speedy development time means it’s perfect for between permanent colour services – and with four new shades to choose from, they’re even more spoilt for choice.

10.02 is perfect for creating a soft cool blonde as the iridescent ash removes unwanted yellow tones.

8.21 is the one to reach for when you have lifted hair and see a yellow undercoat.

The .21 is a fine balance of ash that will leave a cool biscuit-y tone.

10.01 is ideal for creating a slightly cooler blonde; the .01 will remove any pale yellow and leave a very light, clean, cool blonde with a natural finish.

7.01 can be used on hair that has been lifted up to a yelloworange. It removes the warmth and creates a cool finish that will look like a lighter, natural base.

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Take it all the way

Equip yourself with the tools you need to take this cool trend as far as you can. L’Oréal Professionnel is here to support you, from online education to colour products and homecare that locks-in a lasting finish ELEVATE YOUR TECHNIQUES and show clients why you’re worth coming back to. L’Oréal Professionnel is invested in educating and supporting its partner salons, to provide the tools to excel and grow colour business. Log on to L’Oréal’s Access platform and see how to make the most of cool toning products. There is a free

e-learning module that looks at the importance of undercoats and neutralisation when lifting to levels 6 to 10. You can also find four more in-depth tutorials, covering undercoats and neutralisation, a video on the brand’s hero lightener, tips to have your work stand out, as well as advice on purple and blue-toned homecare.

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Want m e?

L’OrÊal Access has a wide range of courses and e-learning opportunities to help you encourage clients to come Back to Cool. The Undercoats and Neutralisation e-learning module is ideal for all colourists. If you are lifting hair, whether balayage, highlights or scalp application, and want to get a perfect, natural results that banish any brass, then understanding your neutralisation process is vital! Unlocking this knowledge will give your clients amazing results that will have them booking back in to keep cool. To take your techniques further and perfect any look your client might desire, visit uk.lorealaccess.com

Style it t

3) Instrumental test versus regular straightener. 4) Versus natural hair. 5) Instrumental test versus regular straightener after 15 uses.

1) Consumer Markets Insight Salon Tracker 2020 (conducted 26 March to 2 April 2020, 1,017 Women 16 to 75 years old). 2) Google trends FY2019.

PREP, PRIME AND FINISH EVERY LOOK AND GIVE YOUR CLIENTS THAT SALON CONFIDENCE EVERY DAY

Don’t be afraid to share knowledge with your clients – after all, it’s what they come to you for. Show them that you know the latest styling techniques and products used on top runways across the world. These TECNI.ART styling heroes will have your clients flocking back for more before you know it, and they can simply scan the QR code on each pack to see for themselves how to style their hair at home!

To Shine

The all-rou nder

The he a vy lifter

The quick fixer

The gloss giver

TECNI.ART Pli

TECNI.ART Volume Lift

TECNI.ART 6-Fix

TECNI.ART Ring Light

This cloud-like mousse is supple yet strong. Ideal for creating impressive volume without weighing ends down.

Set styles in an instant with this super-strong fixing spray, with triple diffusion for extreme, quickdrying hold.

Every look is runway-ready with this ultrafine, high-shine finishing spray. It gives hair a final professional touch.

Add shape, grip and hold or create volume at the roots with this prepping multi-tasker.

Think of it as like a primer for hair!

The styli ng supre mo

Steampod 3.0 Lighter, thinner and smoother than ever!

The Steampod 3.0 uses next-generation steam technology to deliver two-times faster and twotimes smoother styling than a regular straightener3 for instant shine,4 with 78 per cent less damage.5

Discover everything you need to take clients back to cool with L’OrÊal Professionnel’s extended cool colour palette and at-home care.

Visit lorealprofessionnel.co.uk or call 0800 030 4034 @lorealprofessionnel #lorealprouk #backtocool 25 PAINT | 13

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Services

The col r

OF MONEY

FAIL TO PREPARE, PREPARE TO FAIL

Now is not the time to faff around. “To boost revenue, consultations are more key than ever before,” says Tracy Hayes, global brand ambassador for Fudge Professional. “They are not just a conversation to establish what the client wants, but they are an opportunity to collaborate on a look that is an amplification of something bigger than either of you would come up with alone.”

She continues: “Listen and be present and responsive, look for opportunities to take the look on a journey, and don’t close the conversation.”

Digital consultations can be a great way to make sure you’re maxing out the most of your time with clients when they’re with you.

Timely’s salon software system, for example, allows you to recall client notes, update them on the spot and sync effortlessly across devices. Be primed to discuss where clients could go.

Vish

als James Earnshaw for Wella Profession

Timely

POST-LOCKDOWN GUIDELINES ARE CHALLENGING HOW A COLOURIST MANAGES CLIENTS. NOW’S THE TIME TO TAKE A LONG LOOK AT THE SERVICES YOU OFFER AND SEE HOW THEY CAN BOOST THAT BOTTOM LINE

WASTE NOT, WANT NOT

You may not realise it, but you are probably pouring money down the drain, so take a look at the new game-changing Wella Professionals Profit Calculator. James Earnshaw, Wella Professionals craft expert and stylist at Hazel & Haydn, explains how this mathematical approach breaks down your pricing effortlessly. “The calculator figures out exactly how much the colour I’m using costs, how long regrowth will last and tells me how much I need to make for a realistic profit so I can definitively know how much to charge.”

Vish’s colour management system is another efficient way to monitor your colour usage. It allows you to measure and record exact colour product ratio calculations (which can be stored and recalled for each client), and the Vish Front Desk service breaks down salon pricing structures into parts of product cost and service cost, allowing you to create a fair and profitable pricing strategy.

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Nella Pastore

Claire Martin

ALL IN

Innovation has meant lighteners are now faster, more effective and – most importantly – regularly combined with bonder technology in one easy step. “With Redken’s Flash Lift Bonder Inside, there is no need to do a second step,” explains Claire Martin, master stylist at Gro London. Whether it’s a twist on a classic, such as Redken’s Flash Lift, L’Oréal Professionnel Blond Studio 8 Bonder Inside, or the new BlondorPlex from Wella Professionals, you’re able to cleanly lift while saving time and helping protect hair structure.

THE WORKS

Talk to your customers about their image. Now is the time for change, Clayde Baumann, global colour director at D&J Ambrose, asserts: “Large regrowth is a great opportunity to do a colour change with minimal stress and damage to the hair.”

Nella Pastore, a freelance stylist and Wella Passionista, has discovered reducing the number of appointments has resulted in a financial boost. It’s back to the drawing board for each client, with the time allowed to create something bespoke that feels worth it. “It’s about exciting the client and breaking away from the usual ‘full head of highlights?’” she says.

COOL OFF

Cool shades remain the biggest hair trend in fashion for A/W20, with the likes of L’Oréal Professionnel Majirel Cool Inforced shades, new Wella Professionals Koleston Perfect ME+ Pure Naturals additions, and cooler updates to Goldwell’s Elumenation range.

But as we all know, you simply can’t maintain a fashion-forward ashy tone at home without help. It’s so important to look at the way you’re booking in clients, and creating a revised service structure. JC Aucamp, colour director at Guy Kremer, agrees: “The trick is to work smarter, not harder, by giving your client a new service that ensures they are back in your chair in four to six weeks’ time. Not just low-maintenance colour that will bring them back in several months’ time.”

By making a bespoke appointment routine for clients, you’re still impressing them with your expertise, says Mark Creed, director of the Idlewild salon group in Oxfordshire. “In-salon techniques and applications are cleverly combined to give clients freedom with root-free solutions, that can be refreshed with lucrative colour glosses in-between visits,” he explains.

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I’LL HAVE WHAT SHE’S HAVING…

If you’re not giving clients all the time in the world for a truly bespoke experience, then you need to simplify and streamline your service offering so that both you and the client know what to expect, and how much it’s going to cost. Enter the menu…

Adam Reed London has introduced a new Cool Down menu for clients to easily tap into those trending cool shades, and achieve a fashion-forward look even if they don’t know how to voice what they’re after. L’Oréal Professionnel is also launching a clever Top-up and Tone service menu across its salons, a tiered offering to help encourage clients back through the door.

Wella Professionals’ new Luxelights service, developed through research into the desires of the everyday colour client. “If we’re offering the same thing day in, day out, then we get bored – and so do our clients,” says Christopher Rea, global design manager for colour and trends at Wella Professionals. It’s a quick and effective three-step service, so you know exactly how long it will take and how to charge accordingly. Also look closely at multi-tasking for greater impact. Smoothing legend Keratin Complex has just unveiled colour lines, with its clever keratin formula built-in to deliver a colour that dials up that healthy shine.

It’s not just colour services to consider – from Olaplex to K-Water from Kérastase, make sure that super-quick treatments which give a serious boost to hair condition are clearly marketed. “Remind clients the benefits of treatments,” advises Mark Creed. “Offer a simplified express menu to ensure time-nervous clients can still enjoy the finish they love.”

evo fab pro

Wella Professionals Luxelights

Services

PICK ’N’ MIX

Handpicked homecare is essential, otherwise what is to stop clients from stocking up at the supermarket? “We can do the best colour the client has ever had, but if we let them leave the salon without advising the correct homecare product and let them buy something inferior elsewhere, this will potentially undo all the hard work,” says KH Hair’s Darren Messias.

“To ensure turnover doesn’t suffer long-term, I love the evo fab pro system, which allows us to mix custom-coloured take-home conditioners,” says Tom Smith, creative director at Billi Currie Forty Seven Chiltern Street. “The new lease of life you have given your client by transforming her relationship with her hair will excite her – this means telling her friends and co-workers; meaning lots of potential new clients! Focus on the long-term gains, not just the bill on the day.”

IT’S A DEAL

A simple tip – keep an eye on wholesaler deals. Tiff J, owner and creative director at 3Thirty Salon, suggests you “take advantage when stockists are doing promotions and bulk-buy if feasible”.

If you’re complacent and leave stock intake until you’re running on fumes, you’re left paying whatever is necessary to secure that product. Have a fund for great deals which will save you big bucks in the long run.

“I also create moodboards of current colour trends, and have them displayed on work stations,” adds Tiff, which can be a great way to entice clients to try shades which need using up or can prompt an additional service.

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Beautiful hair every day

Your color, imagined.

• Keratin-enhanced • Fully intermixable

Advanced Keratin

Ceramide

Concentrated Micronized Pigments

• Exceptional shine

• 360 degree support

BontanicalPowerBlend™

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r e h t r u f Go

WITH NEW CREMA XG FROM PAUL MITCHELL PROFESSIONAL HAIR COLOR, YOU CAN ENJOY THE DREAM TEAM OF LUXURIOUSLY RICH FORMULAS AND A COLOUR-MATCH MARVEL

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CALLING ALL CREATIVE colourists, your perfect demi shades have arrived! Paul Mitchell Professional Hair Color Crema XG is here to take your colour work to the next level without any compromise on shades. A decadent, demi-permanent cream colour, Crema XG is perfectly shade-matched to the Color XG permanent cream colour collection.

It is vegan, paraben-free and formulated with a soothing blend of cottonseed oil and rice milk. The no-ammonia formula helps to create brilliant, long-lasting colour that is always reliable, and always beautiful.

Paul Mitchell’s Italian laboratory designed this innovative formula, utilising the XG DyeSmart System to ensure maximum colour penetration without compromising on condition or finish. Crema XG offers more than 40 shades to provide opaque coverage with a next-level natural finish that is flexible and efficient at so many services – think toning blondes, refreshing colour, grey blending, adding a shiny top coat and much more.

Crema XG joins the more than 300 shades across semi, demi and permanent colour options and comprehensive blonding system in the Paul Mitchell Professional Hair Color range, so you can offer clients cruelty-free and vegan colour with confidence.

Belli imo!

PAUL MITCHELL COLOUR EXPERTS REVEAL WHAT SETS CREMA XG APART‌

COLIN CARUSO

ARTISTIC DIRECTOR FOR PAUL MITCHELL PROFESSIONAL HAIR COLOR “Crema XG is shade-matched to complement the Color XG permanent colour services. I can refresh midlengths and ends or tone/neutralise with confidence, knowing that the tonal values will be the same. And the opacity with Crema XG demi colour is such a plus! When I want or need more opacity for a guest, Crema XG is my go-to. “Crema XG gives me a variety of on-trend shades that work right out of the tube. For stylists who love intermixing for creativity and unique formulas, the range is perfect. The new formula is great for toning and refining blondes, as well as foil work and hand-painting. “Having vegan options is not only important to stylists but also guests.

Stylists can feel confident about using Crema XG as a vegan choice.�

I’m so proud of this and beyond grateful to have been invited to create for the launch of Paul Mitchell Crema XG. I was inspired by a lot of the more bold, punky fashion tones and placements, but wanted to make it a little more natural and soft.�

PAULA PERALTA

OWNER OF SALON MIX AND A PAUL MITCHELL BRAND AMBASSADOR

Discover how the Paul Mitchell Professional Hair Color portfolio can expand your colour horizons. Crema XG is available exclusively from Salon Success – to discover more please call 0845 659 0011 or visit salon-success.co.uk/cremaxg PAINT | 19

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#Col rIRL

PAINT ONLINE ASKS YOU TO SHARE YOUR TRANSFORMATIONS SO WE CAN ALL COO OVER YOUR COLOUR WORK. TAG #COLOURIRL AND HIT UP @CREATIVEHEADMAG TO SEE YOUR FABULOUS FINISHES FEATURE IN OUR FEED… AND YOU NEVER KNOW, IT MIGHT END UP HERE IN PAINT TOO! WHAT HAVE YOU BEEN SHARING?

@DESMONDMURRAY

A fusion of Marble Grey, Disco Silver, Flamenco Fuchsia, Red Hot, Clover Green, Sparkling Rose, Royal Purple and Admiral Navy from Matrix SoColor Cult diluted with Clear, applied on a pre-lightened base

2019

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@VIKISCISSORHANDS

Redken Flash Lift Bonder Inside +20 vol on free hand balayage. Root area: Manic Panic 1/2 Fuchsia Shock and 1/2 Blue Moon to create purple then blended using Blue Moon. Ends: Electric Lizard and Electric Banana

@WHATSARAHDOES

Pulp Riot Semi-Permanent in Nightfall, Aquatic and Smoke in equal parts

@TOMBADGERHAIR

Roots retouched with Wella Professionals Koleston Perfect ME+ 5/77 6%. Mid-length to ends 25g 7/43 and 10g 8/34 4%

@JORDANMASSARELLA

@THECOLOURCONCIERGE

Base: L’Oréal Professionnel 6.8/7.8 Dia Richesse 9 vol. Front: L’Oréal Professionnel Blond Studio 9 pre-lightener + 20 vol. Toned with 9.12 Dia Light 6 vol + .18 L’Oréal Professionnel Majirel Glow 12.5%

Front: Redken Flash Lift Bonder Inside + 20 vol. Zone one root: Redken Color Gels Lacquers 30g 6RO + 225g 6NW + 5g 7RR + 20 vol. Global Redken Shades EQ Gloss: zone one: 06AA. Zone two/three: 2/3 07C +1/3 08C + one cap 07RR

@MEHLUN

@KATIEANNE_HAIR_

Front section: Pulp Riot SemiPermanent in shades Area 51 and Firefly. Back section: Pulp Riot SemiPermanent in Jam mixed with Clear, and Cupid mixed with Clear

@EMILY_HAIRSTYLIST_

Goldwell Silk Lift High Performance Lightener to create the balayage, then toned with Goldwell Colorance in shade 10p and 8ca@pb

L’Oréal Professionnel Blond Studio 9 + 20 vol. Toned with L’Oréal Professionnel Dia Light 10.23 1/2 and 9.21 1/4 + 9 vol

our wor k y e r a h s o et t Don’t forg with PAINT! colourIRL # g a m d a he @creative

PAINT | 21

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Fo

Tоal bli

version of natural, Whether clients are getting playful with tones or embracing a newin their step Great Lengths’ new limited edition colours will put a bounce back

THE EXTENDED BREAK from colouring has had clients reexamining what they want. The lockdown found some falling back in love with their natural colour, while some wanted to jazz things up more now they didn’t have to go to the office. But making a leap into unknown territory can still be scary – which is where the huge range of shades from Great Lengths comes into play.

With 100 per cent ethically-sourced human hair across more than 85 shades, there is so much choice for clients looking to try something new. From natural base shades, brilliant blondes, root stretches and fashion colours, they’re all there, available as both keratin bonds and GL Tapes. The addition of three new limited edition shades, designed to offer a twist on natural hues, are sure to be another huge success. We asked Louise Jenkins, education and creative manager for Great Lengths UK and Ireland, to talk us through them…

PEACH BLONDE

“Great Lengths is known for having a wide range of blonde shades to suit all depths and tones, and the launch of our new Peach Blonde delivers the next in the series of blonde trends. Predominantly blonde, but with a soft peachy glow when the light hits, this shade is perfect for adding a different dimension and intrigue to hair, while still ensuring that it’s flexible to last the test of time.

“The intensity and upkeep for icy, ashy blondes proved difficult over lockdown without salon maintenance. Opting for softer, warmer tones can help clients keep their hair in great shape with lower maintenance during uncertain times, while still giving an edge on a standard blonde shades.”

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Invest impre

al, and the easier you can make your Fitting is just one half of the extensions equation. Homecare is cruci as easy as one, two, three clients’ care, the more likely they will keep returning for more. It’s

1

Great Lengths has three new high-performance bristle brushes that you can send your client home with, specifically designed for brushing through hair extensions. Hair is left tanglefree, easy to manage and with a sleek, shiny finish. Choose from the Small Dressing Brush, Medium Oval Brush and Large Paddle Brush.

2

3

Keep blondes looking their best with the new Silver Shine Gift Set, which has everything you need to restore blondes to their former brilliance. It contains the new Great Lengths Silver Shine Shampoo, 60 Second Conditioner and the High Performance Mask, making it simple to care for hair and indulge your client.

Protecting hair against heat is paramount.

The new Heat & Care Spray from Great Lengths is suitable for all hair types – particularly curly or textured hair – to keep things in tip-top condition. A protective film of hard-working, hydrating ingredients gets to work, defending hair from everyday styling.

STRAWBERRY BLONDE

BROWN ROSE

“The perfect new natural for auburns! Filling that gap between deep auburn brunettes and light copper blondes, this shade is soughtafter from summer to autumn, and suits almost all skin tones as its depth sits right in the middle of the colour spectrum.

Regardless of whether you are naturally darker or lighter, this shade allows for multitonal finishes.

“Mid shades will be an ongoing trend.

They allow clients to change their colour, while ensuring that the contrast between natural and artificial is enough to be different.”

“Brown Rose offers clients the ability to be something other than chocolate brown. As we can see that the low-maintenance hair trend is going to continue for some time, we need to consider how we can change it up for our brunette clients to give them variety, without creating more upkeep.

“The soft balayage of rich brown to rose brown in this limited edition colour offers clients the chance to add warmth and dimension to their hair without having to consider regrowth maintenance.”

Stay ahead of colour trends with the new limited edition shades from Great Lengths.

For information on how to become a stockist and training, call 0113 278 1292 or visit greatlengthshair.co.uk PAINT | 23

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b t n i a P ucts to d o r p d n a s e h c The latest launents of your colour kit boost the cont

Crema XG is the new luxurious demi-permanent range that joins Paul Mitchell Professional Color. The vegan, parabenfree and no-ammonia formula contains cottonseed oil and rice milk for a deeply conditioned finish. salon-success.co.uk

Cool things down with new shades in Goldwell’s Elumenation collection. Enjoy three new shades of Topchic and three new shades in Colourance Express, as well as a vivid punch of pink from the new @Pure Pigments Cool Pink addition. goldwell.com

Koleston Perfect ME+ Pure Naturals break fresh ground, with Resistant Cool Cover delivering full coverage with intense cool tones for an anti-brass effect. And also from Wella Professionals comes BlondorPlex, its first lightening powder with a Bond Builder Technology included. wella.com

“Indola Colour Mousse is so versatile – it can be used as a root cover-up, colour refresher or for pre-pigmentation. It’s my go-to on set, backstage or in the salon!”

Paddy McDougall PAINTER, Rainbow Room International

Remi Cachet is adding more colours to its popular Root Stretch line, across many of its ranges and lengths. remicachet.com

Perfect for some seasonal fun, the Manic Panic Amplified Hairsprays are great for a quick colour switch or some touch up to roots. Glitter-packed Stardust is ideal for Christmas… manic-panic.co.uk

You’ll love the Color Blender Tool, designed by Lesley Jennison and perfect for multi-tonal applications. And why not try the new BlondMe toners from Schwarzkopf Professional. schwarzkopfpro.com

New shades alert! Indola Color Mousse is now available in new pastels including powdery lilac, strawberry rose and apricot. indola.com

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For super-shiny hair in sumptuous brunette shades such as mocha and chocolate, reach for new INFINITI b:BROWN from ASP. asphair.com

Offer a twist on a classic with three new shades from Great Lengths, available as both keratin bonds and GL Tapes. greatlengthshair.co.uk

There are eight new Cool Blonde shades to make your mouth water in the Smoothies range from milk_shake. www.red-hotproducts.com

Well, this is a bit of genius – smoothing icon Keratin Complex has unveiled keratin-enhanced hair colour. KeraLuminous Permanent Color is 100 per cent oxidative colour that delivers rich, vibrant and precise results, while KeraBrilliance Demi-Permanent Color gives you maximum shine and limitless colour possibilities for brilliant, reflective results. The more adventurous will love GraffitiGlam, 10 vibrant semi-permanent shades plus a clear to make a statement. rebelbeautybrands.com Colour meets wellness with the Kemon Yo Color System. This gentle hair colour and care line-up delivers long-lasting, tonal results with a unique yoghurt consistency and organic ingredients. salon-success.co.uk

Neäl & Wølf’s debut collection of luxury hair colour offers salons major savings and gives creatives the chance to formulate 169 long-lasting shades! nealandwolf.com

The Raven collection from Pulp Riot features five new muted, earthy tones with the same benefits and performance as the Pulp Riot OG SemiPermanent Colors. pulpriothair.com

Meet the new and improved K-PAK Color Therapy collection from JOICO. It features updated formulations and new K-PAK Color Therapy Luster Lock Glossing Oil for incredible light reflection and smoothness. joico.eu

It’s finally here! After massive success in the US, Redken’s iconic Shades EQ welcomes 10Gi to the roster for a delicate golden accent on light blonde locks. redken.co.uk

There are four new shades joining the much-loved DIA Light range from L’Oréal Professionnel, perfect for taking your toning techniques to new levels. lorealprofessionnel.co.uk

“These gorgeous new shades from DIA Light have come at the perfect time, as my clients are looking for a maintainable, clean, fresh blonde without being heavy in tone. I’m obsessed with the results, and so are my clients!”

Sarah Black, PAINTER, The It List It Girl 2019, Adam Reed London PAINT | 25

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OPINION

RETHINK, DON’T REPEAT ROBERT EATON FROM RUSSELL EATON SALONS AND WELLA’S TECHNICAL DIRECTOR FOR THE UK AND IRELAND, KNEW HE WOULD NEED TO MAKE CHANGES POST-LOCKDOWN. HERE HE SHARES HIS APPROACH LOOK AGAIN AT CONSULTATIONS

Nothing quite replaces face-to-face meetings, understanding client needs and aspirations with their hair. However, virtual consultations have proved very popular with some clients. It helps us manage the amount of people in the salon at one time and allows us to make an introduction and start a conversation about what we can offer, share moodboards and ideas on a screen via Zoom. We can also establish exactly how long we need to book out and the cost of that appointment before finally inviting them in for a patch test and to confirm everything we have discussed. We have found that our columns run more smoothly and efficiently.

ADJUST YOUR TIMES

We have really looked at how we charge for our time and what we do within our appointments. Our team has needed much more time to be able to achieve the colour results our clients have wanted since lockdown, with longer roots and more advanced colour work.

Having the confidence to charge correctly can be a difficult thing.

Our colour services have become much more advanced over recent years, with multiple services being used on one client, so quoting for the work we do has never been so important.

KEEP EDUCATING

We have just experienced weeks of intense amounts of work, a substantial amount of which is colour correction. To manage this we’ve had a big focus on education – teaching our team new techniques and providing them with all of Wella Professionals’ latest product innovations. It’s been fantastic for our younger team members; they have experienced more real-life colour correction education than any course they could have attended!

EMBRACE NEW SALON TRENDS

One of the trends we have noticed since our return is a change in clients’ habits and the type of colour services they now want.

There has been a big move towards grey blending rather than grey coverage. This has opened up a huge amount of new services and techniques such as new glossing services, colour placement that is mindful of longevity and a much softer regrowth line. With such a massive change in everyone’s life and work patterns it’s having an impact on how we are engaging with clients but also how often we see them and in turn the kind of colour we now create.

Have you got an opinion to share? Let us know @creativeheadmag and we’ll start a conversation 26 | PAINT

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®

EXTR AORDINARY B Y

N E Ä L

&

W Ø L F

Neäl & Wølf Professional Cølour promises to keep your stylists one step ahead of the trends and give your salon the extraordinary results and profits it deserves.

To become a Neäl & Wølf stockist or distributor, call us on 01282 444900 or email info@nealandwolf.com

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