Simply IRRESISTIBLE A/W22
TRUE BEAUTY CAN BE FOUND IN CLIENTS’ NATURAL LOOKS, AND ELEVATED WHEN PAIRED WITH NEXT-LEVEL FORMULAS THAT USE NATURAL INGREDIENTS TO THEIR ADVANTAGE.
THIS IS TBH – TRUE BEAUTIFUL HONEST COLOUR FROM SCHWARZKOPF PROFESSIONAL
DAWN Anew
Clients want colour without compromise whether that’s without compromising on quality, on damage to their hair, on colour options or ingredients; the wants and needs of your consumer are not a fixed thing. There has never been a greater focus on being yourself, as an individual. The rising interest in hyper-natural colour has been the big story following the pandemic. There will always be those who seek out fashionable trends, but this increased desire for personalised versatility – and colour which grows out subtly –cannot be understated. Parallel to this runs the rising interest in vegan, naturally-derived formulas. As clients become more conscious consumers, their expectations and demands of the brands they choose will also rise.
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REINVENTION TAKES VISION. To evolve and understand what clients want means re-assessing what you are offering. Are you truly providing what people are asking for?
When tbh – true beautiful honest from Schwarzkopf Professional launched it was already ahead of the game. A soft-focus enhancement of natural beauty, it’s only right that it comes to the forefront once more… this time with even better technology too.
PAINT | 03 FINE-TUNED FORMULAS TBH – TRUE BEAUTIFUL HONEST DELIVERS ‘MY HAIR BUT BETTER’ COLOUR RESULTS, FOR UP TO 100 PER CENT MULTIDIMENSIONAL COVERAGE THAT ENHANCES THE HAIR’S NATURAL HIGHS AND LOWS. YOU CAN CREATE NATURAL-LOOKING COLOUR RESULTS WITHOUT COMPROMISING COVERAGE OR LONGEVITY, ALL WHILE PROVIDING A MORE CARING AND LOWER-MAINTENANCE COLOUR SERVICE FOR YOUR CLIENT AN COLOURIMPROVEDFORMULA ADDITIONAL NATURAL OILS HELP PROVIDE A CARING COLOUR SERVICE ALL PRODUCT PACKAGING IS MADE FROM RECYCLED MATERIALS PETA�APPROVED 100 PER CENT VEGAN* UP TO 93 PER CENT NATURALLY�DERIVED INGREDIENTS**UPTO50PERCENT LESS AMMONIA*** 0 PER CENT PTD�PPD**** CRAFTED FOR POWDERY NUANCES, THE COLOURS INCLUDE A SPECIFIC DYE �HEP+� KNOWN TO HELP REDUCE THE RISK OF DEVELOPING ALLERGIES. DUE TO ITS MODIFIED SHAPE, THE HEP+ MOLECULE FITS POORLY IN THE BODY’S T�CELL RECEPTORS, WHICH DECREASES THE RISK OF AN IMMUNE RESPONSE AND SUBSEQUENT ALLERGY***** colouration.permanentstandard***Versusrespectively.contentwatercentper65toupincludescalculationproduct;respectivetheon**Dependingingredients.animal-derivedfrom*Free anofriskaremainstherereduced,isallergynewadevelopingofriskthe*****Althoughnecessary.isdermatologisttheatproductthewithpre-testadyeshairtoallergyknownaofcase****In notmustyouhair,thecolouringafterreactionaexperiencedeverhasclientyourIfcolouration.eachbeforehours48TestAlertAllergyanperformAlwayssevere.becanthatreactionallergic schwarzkopfpro.comconsultandinstructionssafetythefollowStrictlycolour.TBH–TRUEBEAUTIFULHONESTTRADITIONALCOLOUR
04 | PAINT YOUR NEW BEST FRIEND IS TBH – TRUE BEAUTIFUL HONEST COLOUR. IT PROVIDES EFFORTLESS, SEAMLESS RESULTS AND IS IDEAL FOR A RANGE OF DIFFERENTDOESSERVICES ITEasy These services all help to deliver that ‘my hair but better’ look that clients are after. With tbh – true beautiful honest you can expect up to 100 per cent multidimensional white hair coverage, and an incredibly natural-looking result with a healthy glow. The upgraded formulas deliver 100 per cent equalisation on lengths and ends, which means you can focus on placement and personalising each client’s look. DIMENSIONAL COVERAGE HERO SERVICE Dimensional root retouching ALSO GREAT FOR Dimensional root melting or dual application CREATING DIMENSION HERO SERVICE Dimensional sombre ALSO GREAT FOR Dimensional highlights and lowlights ENHANCING DIMENSION HERO SERVICE Dimensional pastel toning ALSO GREAT FOR Dimensional blonde enhancement and glossing
There are no flat tones to be seen here. The magic of tbh – true beautiful honest colour is how it illuminates hair’s natural highs and lows with beautiful, shimmering powdery tones. The results are subtle and authentic-lookingmultidimensional,sophisticated results. Play with three colour worlds to intermix for a personalised result –including 11 natural shades, 16 cool shades and 11 warm shades – plus the Tone Softener, which dilutes pigment intensity while adding a level of care to the colour service. Enriched with caring properties, it is the ideal partner for colourrefreshing gloss services and helps to always ensure a natural-looking end result.
MULTIDIMENSIONALMAGICALLY
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THINK OF TBH � TRUE BEAUTIFUL HONEST COLOUR LIKE A BEAUTIFUL VARNISH FOR HAIR. RATHER THAN A BLUNT, SINGULAR TONE FROM TRADITIONAL OPAQUE HAIR COLOURANTS, TBH � TRUE BEAUTIFUL HONEST COLOUR EMBRACES AND ELEVATES THE HAIR’S NATURAL HIGHS AND LOWS FOR ENHANCED, NATURAL�LOOKING RESULTS
NATURAL MULTIDIMENSIONAL UNIFORM
Shine a light on next-level natural colour with tbh – true beautiful honest from Schwarzkopf Professional. For more information visit schwarzkopfpro.com DISCOVER HOW TBH – TRUE BEAUTIFUL HONEST CAN CONVINCE YOUR CLIENTS THAT COLOUR DOESN’T HAVE TO FEEL LIKE COVERING UPTHE LIGHTSee
The joy of your craft is being able to help clients feel their best – not to cover themselves up or disguise themselves. tbh – true beautiful honest colour from Schwarzkopf Professional is exactly what clients have been looking for. Celebrate and uplift your clients’ natural highs and lows with these shimmering soft tones, to achieve the kind of multidimensional, hyper-real results that clients crave.
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SarahBlack
SEE MORE from our PAINTER Sarah Black creativeheadmag.atcom/paint
For my client Amy, I love to create a look that is super-bold, but always with a softness to it.
“I started by touching up a bleach and tone panel using L’Oréal Professionnel Paris Blond Studio Multi Techniques 8 Levels with 20vol. Then, while that was lifting, I placed some fresh, lived-in babylights through the back.
Technique
FORMULAfocus
“After being rinsed and treated with INNOluxe, I glossed the bleached panel with Pulp Riot Semi-Permanents in Blush, Nuclear and Clear. Gorge!”
BOWLS AND BRUSHES AT THE READY! WE ALWAYS WANT TO KNOW EXACTLY HOW COLOURISTS CREATE THEIR WORK. PAINTER SARAH BLACK, COLOUR DIRECTOR AT ADAM REED LONDON, BREAKS DOWN THIS PEACHY-PERFECT FINISH
“The toning process is where we get it going on! Over the panel I pre-toned with Pulp Riot High Speed Toners in Pale Pink and Rose Gold, using 6vol at a 3:1 ratio. The babylights were glossed with L’Oréal Professionnel Paris Dia Light in 10.13 and 10.02 to create a cute, creamy beige blonde. And underneath I refreshed her darker sections using L’Oréal Professionnel Paris Dia Richesse 6.01.
Want to turn up the dial on vibrancy, depth and richness in coloured hair? Easy, thanks to the new Dia Light Boosters from L’Oréal Professionnel Paris. They’re available in six new shades (yellow, red, matte, violet, blue and copper), and are perfect for express services with a vinyl shine finish. lorealpartnershop.com/uk Say hello to three huesspot-onblondedarker9NGA),(6NGA,GoldTheTonersPre-Bondedofeditionlimited-shadesSoColorSyncAcidicfromMatrix.threeNeutralAshtones7NGGandsittingattheendofthespectrum,areforbrondethisautumn. matrixhaircare.co.uk
Provide colour protection for up to eight weeks with new Color Control Shampoo and Conditioner from Aveda. It’s 100 per cent vegan, 94 per cent naturally derived, silicone free and rich in nourishing apricot. aveda.co.uk
tbh – true beautiful honest colour from Schwarzkopf Professional is back and better than ever, with improved shimmering, powdery tones and reduced allergy risks. schwarzkopfpro.com
The latest launches to boost thethecontentsofyourcolourkitcontentsofyourcolourkit
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Indola’s XpressColor has three new ash shades – 5.1, 7.1 and 9.1. Its technology delivers colour results three-times faster, with a 10-minute processing time and perfect grey coverage. indola.co.uk
Matrix Open Air is a pre-bonded clay lightener that lifts up to seven levels. The whipped formula is designed to fully Pulp Riot’s stealing a march on the jewel colour trend with the Fantasy Collection in its semi-permanent colour range. The four vibrant shades are Pyro (an enchanting red), Elixir (a mystical purple), Guardian (a captivating green) and Sorcery (a spellbinding blue). lorealpartnershop.com/uk
Keune Care Blond Savior is a three-step system that delivers hair that’s seven-times stronger, suffers 96 per cent less breakage and erases 64 per cent of damage from bleaching. uk.keune.com
There’s an embarrassment of riches from JOICO this season, starting with a warmer take for greys with new LumiShine Youthlock shades that deliver 100 per cent coverage with warm natural tones. Alongside that are new LumiShine Lumi10 natural gold and natural violet shades. This super-speedy system offers 100 per cent coverage and up to twice the shine in just 10 minutes. joico.eu
New OSMO IKON Porosity Equaliser is a leave-in treatment spray to help restore the natural pH of the hair. It acts as a filler following a chemical or lightening service. Spray it before a toner and you’ll get a cleaner canvas to help you boost your colour applications. osmo.uk.com
Colourstart has a newapp to make it eveneasier for clients tolog in and updatetheir profile to sharewith their stylist. Itsfully auditable ‘OK toColour’ green statuscan then be redeemedat any salon runningthe free PassportColourstartsystem. colourstart.com
Become the gloss boss with Goldwell Colorance Clear, now in a 500ml bottle. Mix and match with the Goldwell portfolio for ultimate shine and care. goldwell.com
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10 | PAINT GOLDWELL COLORANCE IS FOR EVERYONE – AND WE MEAN IT! EVERY STYLIST AND EVERY CLIENT CAN ENJOY THE DYNAMIC PERFORMANCE OF COLORANCE COLOUR FORthe pe le
innovative
reflection � Mix
GENTLE FORMULA Colour and repair in one step, to give clients the ultimate peace of mind. You’ll be amazed at how easy it is to manage even damaged hair
INTENSE COLORS
LightDimensions
balance � Expand your paintbox
glossing with a unique
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Outstanding, vibrant, and brilliant colour results from a huge spectrum of shades, including ravishing reds and brilliant brunettes BETTER BLONDES
and
DURABLE LOOK Colorance lasts for up to 25 washes, and the Gloss Tones have proven to last 41 per cent longer compared with leading competitors allows for most individual, versatile play of colour with Topchic, Goldwell’s permanent colour range, to easily tone refine to create the perfect colour with colours in the Elumen and Elumen Play ranges for intense shine and bold colour with for repairing qualities after lightening
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When it comes to colour products, you want a range that you can rely on. A range that plays well with others while also standing on its own. A range with versatility – not just in tones, but also in the services you can use if for, allowing for limitlessGoldwellcreativity.Colorance is that range. From soft hues to strong statements, there’s nothing Colorance can’t do. Its easy-touse system means it’s a great option for literally every level of stylist. Juniors can rely on its dependable results, while senior colourists can bend the rules and truly play. It performs perfectly on its own, but even works well when mixed with other products within the Goldwell portfolio. There are no limits to what you can create – this is truly inclusive colour.
P er pairin COLORANCE’S VERSATILITY OPENS ENDLESS POSSIBILITIES FOR SERVICES: � Combine Colorance Clear and @Pure Pigments, for Goldwell’s new service for ultimate shine: the Power Shine Service. It
There’s an undertone for everyone, from icy cool to perfectly balanced and natural –so get experimenting ADD GLOSS Colorance offers rich, beautiful colour for clients with up to three-times more shine
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18 | PAINT HIGH SHINE,high impact10 MINUTES – THAT’S ALL IT TAKES TO TURN CLIENTS’ HEADS USING GOLDWELL COLORANCE GLOSS TONES!
EASY-TO-APPLY CONSISTENCY MEANS WE
Goldwell Colorance Gloss Tones are your secret weapon for speedy shine, delivering luminous colour in just 10 minutes. The ammonia-free liquid formula is available in 16 shades and clear, and have the same longlasting appeal as the other Colorance products. This exciting new addition to the Colorance family can help you in every imaginable scenario, from enhancing natural shades for a refined finish to creating expressive and exciting looks. With its exclusive IntraLipid Technology, Colorance Gloss Tones can actually help to repair hair’s structure even as it colours, regenerating up to 70 per cent of the hair’s lost lipids with its unique pH-balanced formula. Looking to pump up the coverage? Colorance Cover Plus has 11 shades to choose from, with up to 75 per cent grey hair coverage for a natural blend.
Clear is now available in a 500ml bottle for more glossy goodness than ever. The non-pigmented formula offers superior shine and a touchablysoft, healthy appearance for all hair types. Use it alone for a brillianceboosting gloss service or mix with other Colorance Gloss Tones to adjust depth and deposit. TONES HAS IMPROVED TONING
SERVICES. WE HAVE A ‘GLOW DRY’ SERVICE THAT’S PERFECT FOR UPDATING TONING BETWEEN LIGHTENING SERVICES.
OUR
“GLOSS
ADD 15 MINUTES ON TO BLOWDRYING TIME TO UPGRADE THE SERVICE!” ANGELO GOLDWELLSEMINARAGLOBALAMBASSADOR “THE NAME, GLOSS TONES, SAYS IT ALL. MIXING THE PRODUCT IN FRONT OF THE CLIENT PIQUES THEIR CURIOSITY –IT’S LIKE CREATING THEIR OWN BESPOKE COCKTAIL SO THEY ARE MORE ENGAGED. IT’S QUICK AND EASY TO DO, WHAT’S NOT TO LOVE?” LYDIA CO-FOUNDER,WOLFEJACK & THE WOLFE “IT’S INCREDIBLY EASY TO MIX AND APPLY AND A TIME-EFFICIENT SERVICE FOR CLIENTS, OFFERING INCREDIBLE RESULTS. THE GLOSS TONES SHADES ARE PERFECT FOR CLIENTS WHO WANT A MULTI-TONAL RESULT WITH A COMBINATION OF SOFT ARTISTICJAMIESHADES.”BENNYDIRECTOR, HARE & BONE Colour your world with the Goldwell Colorance portfolio. Call 020 3540 1200, visit kaosalondivision.com, or goldwell.com • Lots of the Colorance formulations are produced in a cold-batch process to save energy during the manufacturing process itself • Kao Salon Division supports a wind farm in Morocco with 40 wind turbines, allowing the brand to make an important contribution to reducing the share of fossil fuel-based electricity • The aluminium used for the Colorance cans and tubes has a recycling rate of 95 per cent, and cans ensure minimal oxidative waste. A three-layer label means bottles don’t need an extra box WORKING HARD FOR THE PLANET THE FULL COLORANCE PORTFOLIO IS COMPLETELY CLIMATE NEUTRAL. ITS CO2 EMISSIONS ARE OFFSET THROUGH THE SUPPORT OF A CO2 CLIMATE PROTECTION PROJECT, PAIRED WITH OTHER ENVIRONMENTAL EFFORTS: Ar sʦ ad eGl s T es
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New Colorance Gloss Tones
THE ONLY
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Jordanna Cobella, creative director of Cobella Hair & Beauty in London and 2022 Most Wanted Colour Expert finalist, has completely flipped how she presents colour to her “Theclients.biggest challenge we face is frequency of colour visits and encouraging colour sales,” she says. “It’s led me to reconsider the way we market our colour services and how we talk colour in the salon. We change our colour menu every six months and create new seasonal services inspired by latest fashion and interior colour trends.”
Her salon has just launched its A/W22 colour trends, including Tweed Blonde (weaving cool and warm tones together for that It Girl blonde), Golden Hour Glow (honeycomb hues for a golden, glowing finish) and Vintage Chestnut (brunettes with accents of soft cognac, amber tones and desert sand hues).
YOU WANT CLIENTS TO FALL IN LOVE WITH THEIR NEW HAIR COLOUR –IT’S THE BEST WAY TO GUARANTEE RETURN BUSINESS. DISCOVER WHAT THESE TOP COLOURISTS DO TO MAKE SURE CLIENTS… keepitesh
CAN’TJUSTGETTHINK…VISUALLY
“It allows the client to identify with the images while presenting an opportunity to talk about shades, suitability, placement, and it broadens the scope of colour options rather than a static menu option of ‘highlights’ or ‘balayage’,” Jordanna explains. Client loyalty increases when there is a service specifically offered by you that they can’t necessarily get from elsewhere. “Offering this personalised and bespoke service, with a takeaway retail product built into the price, also helps encourage retails sales through you. Agility should be at the heart of everything we do – both business-wise and creatively.”
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“From the start of my career I have cultivated a strong culture of communication with my clients,” explainsDaniel Couch, head of colour at Russell Eaton in Leeds and a fellow Most Wanted Colour Expert finalist. Conversations about colour choices should be taking place with every appointment, he argues. Encourage your clients to take an evolving approach to their look, depending on time of year or what’s going on in their lives. He adds: “In every consultation I aim to suggest at least twooptions, even if they are a regular clientwho wants the same as last time.”
“Clients are looking for a more tailored response to their haircare needs, and they also need to understand the colour process,” says Thomas Hills, director of TH1 Hair in Oxted. “What you see on Instagram isn’t always what you get from one appointment in the salon, so clarity is key.”
Grace Dalgleish, freelance colourist and another Most Wanted Colour Expert finalist, agrees: “I always say ‘every paintis different’ – it’s a bit of a brand ethos of mine – as every client that’s sits in my chair is an individual so I create personalised colour and offer change every time.”
Inspiring your clients is key, and imagery that you have created is where you can pinpoint your aesthetic. “This is especially true for guests who want to try something new as it helps to create a conversation; less about what they would like to do and more about what they could do, which always leads to amazing results,” he adds.
“It can be easy to get lost in lived-in balayage, and sometimes it’s difficult to get your clients to change it up,” says Wella Professional UK & Ireland colour ambassador, James Earnshaw. “I love to add temporary colours to clients that can try something new without commitment.” “I’m always trying to explore colour with a concept that transcends the trap of the commercial Instagram aesthetic,” says Giuseppe Stelitano, creative director at Trevor Sorbie, L’Oréal Professionnel Paris partner and double It List winner in 2021. “I focus on the artistry. You need to show guests the possibilities, making them aware of what is achievable or not!”
DalgleishGrace
THINK… BEYOND INSTAGRAM
It’s crucial to keep clients thinking about real-world colour possibilities, while still drawing on those idea-sparking social media posts. “If I have a new idea or a new technique I will share it as a reel or on TikTok so clients are engaged with me between appointments,” explains Pulp Riot artist Heff y Wheeler. “It’s very powerful that they are looking at what we are doing even when they aren’t with us.”
It’s no secret Instagram is a fantastic tool to help clients get an idea of what they want – but it’s the app brings its own pitfalls: over-edited images, wigs, inaccurate representations of colour…
THINK… ABOUT YOUR LANGUAGE
DanielCouchforWellaProfessionals
The consultation is where you can shine, before you even begin to flex your colour skills, adds Teresa Weller, director of Teresa Weller Hair Art in Dorking. It’s where you get your client excited and hooked on that possibility, that ‘what if’.
“This is the opportunity for us to reassure our clients we have the skills and techniques to perfect their look,” she says. “We talk through all the options and colours available, and price it up fully prior to their appointment so there are no surprises at the end.” That way, they can sit back, relax and get excited about their new look.
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Does any other customer-facing service industry stress about increasing prices quite as much as hair? Stacey Whyte from Cheveux Salon in Loanhead, knows why. “We are such a personal service, and as much as we can try to take the emotion out of price alterations, we are human, we have personal conversations,” she says. But clients will know what you’re facing. “They know how things are, how life goes, the rising costs. Trust me, they want to see you succeed overall,” she adds.
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“Take the time to know the costs within your business as it all needs to be factored into pricing. I know the cost of having my salon open down to the minute,” says Stacey. “Breaking these down to calculate pricing and profit margins is the only way to build sustainable pricing, not based on other salons or guessing a ballpark figure. Your busiest service could be losing money without you even noticing!” So, put emotion to one side for a few moments and get strategic. Here are a few steps to consider to ensure your colour prices are making you money.
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IT’S TIME TO GET STRATEGIC WITH HOW YOU PRICE YOUR COLOUR SERVICES S p UNDERCUTTING y r rival
This is a classic – walking around your local area to see what other salons are charging for colour, and then knocking off a few quid in the hope it entices clients into your chair. No real strategy there, and also you’re trusting your pricing policy to a business you have no knowledge of. How did they set their prices? They could be losing money hand over fist. “If you have based your prices on properly calculated costs and someone local is charging significantly less, it’s frustrating because you know that rent and business rates can’t be that different, so how are they making any money?” ask Jack Mead and Lydia Wolfe from Jack & The Wolfe in Lymington.
INCREASE the price when s ck gœs up!
When working out prices for colour services, it’s essential that costs are covered for time and product used, so be practical. “If your supplier increases their prices, you need to be conscious of this and increase prices every year, similar to inflation,” says Josh Miller. “We also have additional add-on prices for extra tubes of tint used for those big heads of hair.” “Every time a bill goes up, stock costs change, inflation and so on, your business is taking a pay cut and absorbing these costs,” adds Stacey Whyte. “We all need to run sustainable businesses with profits we can reinvest to continue to grow.” yy mm eeyy??
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For Karen McDougall, session stylist and founder of KMD Systems for Hair & Beauty, it’s all about measuring the value per chair in your salon. But what does this mean? In the simplest of terms, it looks like this:
Turn y r CALCULATOR
Price every PUMP and doll
Price EVERYONE’S me Some salons already charge by time, but be sure to include all your costs in that time equation. “If you’re an employer, be aware not only of how much the time of each service costs the business in stylists’ wages, but also include a portion of any support staff wages you have, such as assistants and receptionists,” advise Jack and Lydia. “Their pay needs to come out of the price of these services too as they don’t actively bring in their own revenue.”
Boss your Salon’s Maddi Cook has created a pricing calculator app that you can use regularly to update the figures. “This is your lifeline to profitable and perfect prices,” she explains. “It’s super-easy to use and you can pop back and tweak your numbers whenever you like.” Maddi runs a course that also covers different pricing structures, working out your overheads (even the ones everyone forgets about!) and how to calculate your exact cost per service.
REMEMBER what clienʦ are paying f Yes, we all know there were some clients who learnt how to do their colour at home during the lockdowns. But many have since realised those boxes simply don’t give them the same result –and that’s what you need to realise when thinking about what the colour service price is reflecting. “It’s vital that, as an industry, we demonstrate our professionalism and skill and emphasise how important that is in fulfilling people’s beauty needs,” adds Josh. “It’s not just the colour that clients are paying for, but our skills, knowledge and expertise.”
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Think of all the tubes, tubs and bottles that sit in your stock room and colour cupboards, and how much it costs you to get them. “Know a breakdown of how much product you use for each colour service and what that amount of product costs you, down to the gram or pump of shampoo,” add Jack and Lydia. There are tools such as Vish and Smartmix by Precision Colour to help you precisely measure every dose, so that you minimise your colour wastage too.
STEP THREE: Divide that total by the number of hours you are open – say 50 hours per week.
STEP TWO: Divide this by the amount of chairs you have – let’s say you have six chairs
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“You might think you’re making £20 or £40, but it could only be about £8 – it’s shocking,” says James Earnshaw, Wella Professionals UK & Ireland colour ambassador. “It’s really opened my eyes and it gives me the confidence to assess how much I want to make from a service.”
EMBRACE chair- ics!
“It’s important to make sure the actual product is always paid for,” adds Josh Miller, joint managing director at Charlie Miller in Edinburgh, a L’Oréal Professionnel Paris Salon Partner. “We also add on a price for tint glossing in-between highlight services. Balayage has been more challenging and we’ve found it’s best to include the cost of a toner and state that in our prices, as this is nearly always required.”
The calculator figures out exactly how much the colour is that you’re using costs, exactly how long that regrowth lasts, and tells you how much you need to make so that you can definitively know how much to charge. “It’s not plucking a figure from the air, it’s factual. But if people aren’t willing to pay it, you should have the confidence to say no,” he adds.
We’re talking a lot about working out what things cost; well, help is available for these particular maths problems. Wella’s profit calculator is an invaluable tool that lets you work out exactly how much profit you’re making from each service.
STEP ONE: Take your average weekly salon income – let’s say its currently £3,000 net of VAT
“Sadly and rather soberingly, this example shows that a six-chair salon, open for 50 hours per week, generates only £10 per hour per chair,” she winces.
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PHOTOGRAPHY BY JOEL SMEDLEY YOU’V E G O T M OXIE, K I D A CLASH OF BOLD COLOURS, PUNK ATTITUDE AND STELLAR FINISHING, MOXIE BY ATELIER IS A CLARION CALL FOR FREE EXPRESSION AND PLAYFUL CREATIVITY PAINT | 19
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HAIR (@atelierhairco).TeamHairAtelierThe MAKE-UP (@dbardaje).BardajeDel CLOTHING (@lucinda.graham.studio).GrahamLucinda PHOTOGRAPHY (@smedleyshots).SmedleyJoel PAINT | 21
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DOUBTING YOUR KNOWLEDGE, imposter syndrome, fear, and generally thinking your skill isn’t good enough. As creative people, these are feelings that many of us will experience at some point in our career. But we assume most of those feelings will ease off and we’ll become more confident as we become more experienced. Although there’s some truth in this, the feelings will naturally creep back in at some point… These doubts have been heightened in our industry due to recent global challenges – the lockdowns were a real knock. I noticed that the mindset of most hairdressers I have coached was very similar. Fear of failure, harshly comparing themselves with others and so on, and this was from highachieving individuals and talented, knowledgeable colourists at that.
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Despite how important practical skills and abilities actually are, we can’t forget the importance of our attitude and mindset towards your skill. You get out what you put in, you achieve what you THINK you can achieve. My advice to those experiencing a confidence crash? Go against what you think. If you feel fearful or worried to try something new, do exactly what you’re afraid of! Try it. Face your fear. Surprise yourself. Practise your right to be confidently creative.
YOU’VE GOT TECHNIQUE AND SKILL, BUT DO YOU HAVE CONFIDENCE?
So how do we, as highly capable colourists, actually elevate our craft with confidence and stop letting these feelings get in the way and keeping us in our creative comfort zones?
It’s simple really. Confidence in your craft happens in more places than just your practical ability. It’s about the way you feel, the way you act, the way you communicate about your colour, what you imagine is possible for yourself.
Have you got an opinion to share? Let us know @creativeheadmag and we’ll start a conversation
EDUCATOR AND CREATIVE MINDSET COACH, CRISTINA FAZZONE
(@CRISTINA_FAZZONE), SHARES HOW TO BOOST YOUR SELF-ESTEEM
Follow us... @OsmoUK @osmoikon www.osmo.uk.com Help restore hair’s natural pH and equalise porosity levels following a chemical treatment with this new leave-in treatment spray. • FORMULATED WITH PRICKLY PEAR OIL & GREEN TEA EXTRACT • CREATES A CLEANER CANVAS • HELPS OPTIMISE COLOUR APPLICATION • REDUCES STATIC • PROMOTES SHINE AND CONDITION • LEAVES HAIR SOFT, SMOOTH AND MANAGEABLE
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