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Vero K-Pak Color CREATE A TRUE MASTERPIECE

THIS SYSTEM IS ADORED BY BEAUTY EDITORS AND COLOURISTS ALIKE AND DELIVERS THE ONETWO PUNCH OF STUNNING VIBRANCY, EXCELLENT CONDITION, PREDICTABILITY, AND LONG-LASTING COLOUR RESULTS. HOW’S THAT FOR FABULOUS? INTERMIXABLE TRUE TONE SHADES PROVIDE AMAZING ARTISTIC FREEDOM, ALLOWING COLOURISTS TO CREATE ENDLESS COLOUR POSSIBILITIES WITHIN A STREAMLINED INVENTORY.

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Vero K-Pak Color Age Defy TURN BACK TIME

BRING BACK THE GLORIOUS LOOK AND FEEL OF YOUTH WITH VERO K-PAK COLOR AGE DEFY, THE FIRST HAIR COLOUR PROVEN TO REVERSE THE FOUR KEY SIGNS OF MATURING HAIR. THE AGE DEFY PERMANENT CRÈME PALETTE OFFERS THE LARGEST SELECTION OF GREY COVERAGE SHADES ON THE MARKET, PLUS THREE ANTI-AGEING MUST-HAVES IN EACH TUBE OF COLOUR: SOFTER, MORE MANAGEABLE TEXTURE; RENEWED LUSTRE AND VIBRANCY; AND TOP CONDITION.

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THE JOI OF HEALTHY COLOUR

Healthy hair is packed with keratin. Over time, all hair loses some of that keratin because of sun, styling and chemical treatments. As a result it becomes fragile and prone to breakage – it’s damaged hair!

The Quadramine Complex – the technology that all JOICO colours have in common – is made of natural keratin that fills the gaps caused by damage. Hair is reconstructed from the inside out, while it is being coloured

LumiShine

Color Intensity

TRANSFORMS HAIR FROM THE INSIDE OUT, DELIVERING ASTONISHING SHINE, COLOUR LONGEVITY, AND HEALTHIER HAIR – GUARANTEED! A FULL SPECTRUM OF PERFECTLY BALANCED, INTERMIXABLE PRE-BLENDED SHADES ALLOWS YOU TO DELIVER STRAIGHT-FROM-THE-TUBE COLOUR PERFECTION. AND IT SMELLS AMAZING, WITH SOOTHING NOTES OF BERGAMOT, IRIS, AND SANDALWOOD.

EXPLORE A DAZZLING SPECTRUM OF BOLD, VIBRANT COLOUR WITH JOICO COLOR INTENSITY – THE BEST-SELLING PROFESSIONAL COLOUR LINE IN THE US. INTENSELY CONCENTRATED PIGMENTS HELP CREATE OVER-THE-TOP VIBRANCY THAT LASTS THROUGH 15 SHAMPOOS. USE THEM STRAIGHT FROM THE TUBE, OR MIX AND MINGLE TO YOUR HEART’S CONTENT – THE COLOUR POSSIBILITIES ARE ENDLESS!

HEALTHY, COLOURED HAIR THAT HAS BEEN KISSED BY THE SUN

PUTS YOU IN THE SPOTLIGHT

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Vero K-Pak COLOR techniques were showcased

by JOICO Design Team members David Murray and Ryan Nicoletti-Dowd – demonstrating Vero’s strength in healthy colour for the artist who likes precision colour formulation.

JOI-

The first-ever JOIC

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OI-COLOUR

er JOICO Global Destination Education was so much more than

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R YOUR WOR

a week-long getaway in sunny Punta Cana, with some top-not

The brilliance of Lumishine was also on show, courtesy of JOICO Celebrity Colorist Denis de Souza and JOICO Guest Artists Melissa Duguay and Zoe Carpenter. The trio showcased beautifully commercial, shiny and healthy, ready-to-wear colour.

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D L OR !

Color Intensity provided a dramatic climax, as Phil Ring, Larisa Love and Ricardo Santiago pulled off the kind of bold, intense creative colour techniques that garner huge followings on social media as well as packed-out columns in the salon.

top-notch education from top colourists

And at every turn and pivot, the onstage artists filled their colour demos with tips and business insight that took the presentations to another level for the audience.

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joicoeurope.com 0845 0712326 Follow us on social media Instagram @joicoeurope Facebook /joicoeurope

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THIS IS

CONTENTS

AND WE’RE ON A MISSION…

08 THE FORECAST 16 BYE-BYE BOREDOM 34 TECHNIQUES 42 #COLOURIRL 48 PAINTBOX 50 EDUCATION 52 EVENTS 53 OPINION 54 PAINTERS

Meet our collective of colourists

Inspirational looks for the season ahead

Get out of that colour rut

Explore all-new ideas and services

Tag your work, join the revolution!

Expand and enhance your colour kit

Get learning and boost your career

Make your dreams come true…

Angelo Vallillo gets real with clients

…TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT; TO HAVE A FRANK AND OPEN CONVERSATION ABOUT SALON COLOUR, HOW IT IS REPRESENTED ONLINE AND CLIENT EXPECTATIONS OF SALON COLOUR APPOINTMENTS; TO SHARE AND GROW COLOUR SKILLS, IDEAS AND FORMULAS. IT IS TIME FOR SALON COLOURISTS TO SHINE – CLIENTS HAVE NEVER BEEN SO EXPERIMENTAL AND OPEN TO PROFESSIONAL COLOUR – BUT COLOURIST CONFIDENCE IS BEING KNOCKED

BY WHAT IS ACHIEVABLE IN REALITY DURING A SALON COLOUR APPOINTMENT, IN COMPARISON WITH THE FILTERED IMAGES ALL ACROSS INSTAGRAM. OUR MOST WANTED COLOUR EXPERT, SOPHIA HILTON, CALLS IT THE COLOUR PANDEMIC – YOU CAN READ HER CONCERNS IN MORE DETAIL AT CREATIVEHEADMAG.COM/PAINT. IT’S JUST ONE OF THE REASONS CREATIVE HEAD FELT PASSIONATELY ABOUT WANTING TO CREATE SOMEWHERE FOR COLOURISTS TO FIND INSPIRATION, SUPPORT, INNOVATION, HELP… AND ENCOURAGE THE TALENTED TECHNICIANS OUT THERE TO WORK TOGETHER AS A COLLECTIVE THAT LOVES COLOUR. WE’VE ENLISTED SIX BRILLIANT PAINTERS TO KICK US OFF, UNVEILED THE CREATIVEHEADMAG.COM/PAINT HUB, AND WE’LL BE HERE IN PRINT TWICE A YEAR (LOOK OUT FOR THE A/W18 ISSUE IN OCTOBER,) IF YOU’RE A COLOURIST, THIS IS ALL FOR YOU! WE HOPE YOU’LL JOIN IN THE FUN…

EDITOR IN CHIEF Amanda Nottage ART DIRECTOR Nick Jabbal ART Graeme White DIGITAL DESIGNER Eva Vestmann CHIEF SUB EDITOR Adam Wood CONTRIBUTORS Beth Davie, Anna Samson ADVERTISING Laura Tucker PUBLISHER Catherine Handcock PAINT is a supplement of Creative HEAD. All rights reserved. No part of this magazine may be reproduced without prior permission from the publisher. All information is correct at time of going to press. Printing by Buxton Press.

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A DRIVING FORCE BEHIND PAINT IS THE HOPE THAT COLOURISTS WILL COLLABORATE AND SHARE WITH EACH OTHER, WORKING TOGETHER AS A COLLECTIVE TO BOOST SKILLS, SERVICES AND TECHNICAL CONFIDENCE – AND WE HAVE OUR TALENTED PANEL ON HAND TO GET THE PARTY STARTED. ONLINE AND IN OUR SEASONAL SUPPLEMENT, THIS COUNCIL OF COLOURISTS WILL CONTRIBUTE IDEAS, OPINIONS, FORMULAS, TECHNIQUES AND SO MUCH MORE. ALLOW US TO INTRODUCE THE PAINTERS

n a l l A e Ka

MY INSTA FIVE @KATIECAT_HAIR

A sneak peek at Charles Worthington Salons colour

A modern take on the Bardot, only using two kirby grips

Vibe Collection by Charles Worthington Salons

CREATIVE MANAGER, CHARLES WORTHINGTON SALONS

MY ADVICE Stay focused on your journey and don’t compare yourself with other colourists. We are all individual and have our own style so OWN YOURS! Start taking pictures of everything to build your portfolio.

Senior Apprentice Joe made this – I thought it was stunning so I played around with a knot

WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW? Meeting the expectations of social media images.

Yes, this is possible, but it’s about educating clients that hair always looks different in images and with different lighting it can look like a totally different colour.

A colour correction - thank God for L’Oréal Professionnel toners!

AND WHAT’S THE BIGGEST OPPORTUNITY? Being able to self-promote yourself through social media is a massive breakthrough and we should use it to the best of our abilities.

08 | PAINT

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This is Imogen – her mum cut her hair off live on This Morning for the Little Princess Trust

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MY INSTA FIVE @HILTONSOPHIA

Not Another social media course – book your place!

n

l i H a S hi FOUNDER, NOT ANOTHER SALON WINNER – MOST WANTED COLOUR EXPERT 2017

MY ADVICE

Yellow, yellow and more yellow

Learn to style really, really well.

Not Another Salon gets asked so often what products we use, but we barely use any. We lean towards the KeraStraight irons a lot, because you can turn the temperature down. If you have even straightened on high heat after you’ve done a creative colour, you’ll know it can instantly strip the colour to a weird unintentional shade, it’s terrifying! Even on my colour courses we go over styling because sadly, in this era, when you’re trying to build a career, it doesn’t happen if you don’t get a good picture.

AND WHAT’S THE BIGGEST OPPORTUNITY? Technology. Bond builders have changed my life as a colourist.

I’m working with Innoluxe at the moment to launch version two, which is even better. It really is a colourist’s world at the moment. Cutting has limitations.

Scissors still look like scissors from 50 years ago and, when I last checked, heads are still the same shape. I really don’t think anyone has improved on Sassoon in all these years.

This is a colouring era now and it’s here to stay.

Today’s vibes

WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW?

Shooting for Crazy Color

Me trying to take selfies…

I’m so crap at it!

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Unrealistic expectations are slowly drowning us. It’s a long and painful death. Remember when over-retouching and skinny girls got out of hand in women’s magazines, giving us unrealistic ideas of what is real?

This is what is happening to hair, and I’m fighting with all my might to stop this. Do you remember when mascara ads were computer generated? It’s just not allowed anymore. It took the industry and the consumers to start saying ‘no’ for it to begin to change. Of course, the fashion industry is still a mess, I’m afraid.

We will be helping to push the industry into a place where you actually have a chance at making your client smile.

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MY ADVICE This is pretty obvious, but it’s all about protecting the integrity of the hair. It doesn’t matter what colour you achieve, it’s pointless if the condition has been compromised. We need to consider more than the finished result a client sees at the end of the visit; it’s about what it looks like further down the line, and as soon as we compromise on condition, we compromise on longevity, too.

WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW AND THE BIGGEST OPPORTUNITY? Client expectation. Like it or loathe it, social media is huge, and as great a tool it can be for businesses, and in particular promoting an individual hairdresser or salon group,

it also has some serious pitfalls and can have a serious knock-on effect in terms of expectation.

When clients see dramatic changes achieved seemly with little effort/process, it completely changes what they expect from their salon experience and the end result they can achieve.

There are, however, two sides to this, if we can educate our clients properly and be honest into what has gone into the creation, then we can capitalise on it. Increased expectations mean people are also chasing more aspirational results, which in turn can mean increased revenue. But carrying out time consuming, complicated processes on our clients’ hair does mean good news in one way; we can charge more and our clients will see the increased value for their investment.

MY INSTA FIVE @PADDYMCDOUGALL

Freehand balayage to beachy Australian blonde

Love the heavily saturated ends to build brightness

This ink blue palette really accentuates a razor-sharp bob

l l a g

D c M k c i

a P

Icy Nordic blonde, and a steel shadow root to add depth and detail

ART DIRECTOR, RAINBOW ROOM INTERNATIONAL, GEORGE SQUARE

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MY INSTA FIVE @JAYJAYGRAYESQ

y a r G о

Ja KARBON KYD

My Soho residency at Billy & Bo

MY COLOURING HACK

Soak up all the focus on the colour market at present. Live the full spectrum; dance and prance to the fact that colour is so in vogue right now! This is your time!

“I’ve traded in plastic bowls and brushes in favour of stainless steel kitchen and artist equipment. I’ll use anything from an apothecary, science lab, camping equipment and a working kitchen. Glass and metal wear - yeah, that’s me!”

WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW?

Never Seen Green for Wella Cololor Fresh Create

Tending the roots of musician Alice Chater for a video

Feeling the Wella love!

MY ADVICE

“It’s such a lucrative time for colourists right now. This market is killing it. I see this as the opportunity too… but it’s just a case of getting the right product lines in!

Color Fresh Create, the official UK launch

The formal email, checking if I can upgrade the colour of two Delevingne sisters

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MY INSTA FIVE @AMYFISHCOLOUR

h s i F y m A Raspberry Glow by Amy Fish for Redken City Beats

COLOURIST, LARRY KING SALON

Larry King first birthday surprise! #sociallifeforyourhair

MY ADVICE Follow your gut – it’s more powerful than the brain.

Always go with your first instinct, I always find that has the best outcome.

WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW?

Redken Shades EQ Gloss launch #showusyourshades

Client expectations – everyone is so vain nowadays, and we’re in a time where every wants it NOW. You don’t want colour to be rushed.

AND WHAT’S THE BIGGEST OPPORTUNITY? It’s for colour to be happy and fun. I love creating even the smallest changes to a client, perhaps something they wouldn’t normally have, such as using Redken’s City Beats as a colour rinse. Seeing the client leave with a big smile on their face is brilliant – I like it when we can both take risks.

My colour client @inthefrow on the cover of Stylist

Day trip to Dior exhibition in Paris

Another gorgeous blogger I colour, Tijan Serena 12 | PAINT

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@CASEYC_HAIR

On a shoot for Spectrum Collections make-up brushes

n a m e l o C Casey FOUNDER, CHAIR SALONS IT LIST VISIONARY 2017

Chair Salons is about to open

MY INSTA FIVE

From my #MWIT17 Colour Expert finalist collection

MY ADVICE

Stage work in the Ukraine

#TBT 2015 – the inspiration was a Japanese warrior with an Alexander McQueen twist

If there’s one thing I’ve learnt the hard way, it’s only ever do something you’re comfortable with. We all want to please our clients, but sometimes, you just need to trust your instincts and have the courage to say ‘no’. With social media creating highly unobtainable results, the pressure on us colourists is twice as hard. This is why it’s important to stay true to your gut feeling and educate our clients on what’s possible, what the costs are and how long it’ll take, all while maintaining healthy, well-nourished hair.

WHAT’S THE BIGGEST CHALLENGE FACING SALON COLOURISTS RIGHT NOW? There’s one issue that most colourists don’t even know is happening. Why is it that the majority of women that we see that are over the age of

Inspired by that small amount of blue sky piercing though dull, grey, overcast clouds

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40, have beige bobs or dull, unflattering hair? It’s because the majority of us are afraid to be creative on our mature clients. I urge you, don’t be afraid of offering clients of ANY age creative changes – you’ll be surprised at how many take you up on it.

AND WHAT’S THE BIGGEST OPPORTUNITY? Social media platforms really do create a lot of opportunity, even though it creates a lot of pressure for us! I’ve been scouted several times from other salons, brands and production companies from my accounts! But although social media is a great “platform” tool, it’s also educational, informative and helpful.

2017

2017 WINNER THE VISIONARY

See so much more from our PAINTERS at creativeheadmag.com/paint right now – and there’s even more to come!

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COLOUR IN A FLASH WHETHER YOUR CLIENT IS BLONDE, BRUNETTE OR BRAND NEW TO COLOUR, REDKEN FLASH LIFT EXPRESS BLONDE IS THE INSTANT CREATIVE LIGHTENER YOU NEED

Whether your business is big or small, salons are facing similar challenges, namely how to recruit new clients and how to get your current clients coming back more often. The newest colour service from Redken is the answer! Flash Lift Express Blonde is a true revolution as it offers multiple ways to create partial, personalised, professional colour techniques to a host of clients. It’s perfect for offering touch-ups to your blondes between appointments and with Bronde rising again in consumer search terms online, you can use Express Blonde to add technique touches of blonde to brunettes or as a new taster for colour-shy clients. It’s time to upgrade your lightening services with Express Blonde!

INSTANT COLOUR RESULTS: offers up to six levels of lift in just 20 minutes for up to 15 meches, ideal for partial lightening techniques BOOST BUSINESS: a unique service to increase client frequency and recruit new clients UNLEASH YOUR TECHNIQUES: Express Blonde is specifically designed for creating on-trend looks that only require partial highlighting techniques, such as contouring, balayage refresh, babylights, face framing and lots more

THREE STEPS TO PERSONALISED COLOUR:

1. Mix the formula – Express Blonde Lightening Cream is specifically formulated to work safely with heat. Add Redken pH-Bonder to preserve the hair’s integrity.

2. Apply the formula on up to 15 meches and pass over with the Heatcure Professional Tool. This process will take no more than 20 minutes!

3. Rinse and tone with Redken Shades EQ to perfect the personalised colour result for every client.

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NOW YOUR CLIENTS CAN REFRESH THEIR BLONDE OR GO BRONDE FASTER THAN EVER BEFORE. THE HEAT ACTIVATED COLOUR TECHNOLOGY LIGHTENS HAIR IN A FLASH, PERFECT FOR TOUCH UPS OR EXPRESS TECHNIQUES HELP YOUR CLIENTS TO DEFINE THEIR COLOUR TRIBE WITH THE NEW REDKEN EXPRESS BLONDE SERVICES…

GO BLONDE RAPID REFRESH Touch up and blend a tired balayage or highlights

BABYLIGHTS Frace framing touches of blonde. Ideal for contouring

GO BRONDE SOMBRE

A warm and subtly blended ombre to suit any brunette client

BRONDE BLEND Enhance brunette hues with hints of blonde personalised to your client

WANT instant technique inspirati Head to Redken’s Access educ on? atio platform to get the looks n lorealaccess.com/uk

Want to be part of a new generation colour house? Call Redken on 020 8762 4623 to discuss your bespoke colour needs Redken.co.uk

@Redken

RedkenUK

RedkenUKI PAINT | 15

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Mark Fast

JW Anderson

Jeremy Scott

Paul Costelloe

Emanuel Ungaro

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f e Th

Jayne Pierson David Koma

Jean-Luc Brouard

Julien Macdonald

Jayne Pierson

Tata Naka

Pam Hogg

Versus

E AND THE INTERNATIONAL CATWALKS STILL INSPIR ACROSS INFLUENCE THE TONES AND SHADES YOU’LL SEE MORE WARDROBES, MAKE-UP AND HAIR SERVICES, BUT KING IS MA THAN EVER STREET STYLE AND SOCIAL MEDIA H AN ITS PRESENCE FELT IN TREND FORECASTING. WIT ALON EYE ON THE SEASON AHEAD, WE ASK THE IN-S W EXPERTS ABOUT THE TRENDS YOU NEED TO KNO WITH ABOUT TO ENSURE YOUR CLIENTS ARE IN LINE THE COOLEST NEW SHADES AND SERVICES

Daks

Topshop Unique

S/S18

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Affinage

HOB Salons

L’Oréal Professionnel

Redken

TIGI

medal winners

Irina Vitjaz S/S18

PRODUCTS (from left) Crazy Color Rose Gold, Manic Panic Blue Steel, L’Oréal Professionnel Metals by Majirel, Kenra Color Metallic Collection, Affinage Infiniti Metallics

THE TREND METALLICS

Gold, silver and bronze – the holy trinity of metallic shades are all winners this season.

“Metallic colours have become a big trend,” says Tracy Hayes, global head of technical training at Fudge Professional. “The look now is about going big and bold, with a full head of metallic colour.” Sarah Black, colour specialist at Linton & Mac and winner of the 2017 L’Oréal Colour Trophy, says that “choosing a metallic colour is a great way for clients to be more creative, as it is more wearable for their lifestyles; it is superluxe, chic, and looks effortless”.

So, how do you achieve this shimmering perfection clients crave? “Creating the perfect base for the metallic colour to sit on is essential,” she explains.

“I always explain to clients that their hair has to reach a pale yellow before achieving any metallic shades.” L’Oréal Professionnel’s Metals by Majirel range and the new Colour Addict Shimmer range allow you to do this seamlessly. And the most important things when it comes to metallics? Hair quality! “If hair is tortured before application, it can give and uneven result with less shine,” says Affinage global ambassador, Tracey DevineSmith. “Only use a premium product; Affinage’s Metallics range contain argan oil and shea butter to increase luminosity and shine,” she says.

John Spanton, creative colour director at Trevor Sorbie, agrees: “To get the best out of this trend all depends what the client does at home. Metallic colours will dull after just one week without the right homecare!”

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L’OrÊal Professionnel

HOB Salons Organic Colour Systems

Nearly na ral

Joico

Parisian Nudes from L’OrÊal Professionnel

It’s you, only better! This trend is all about ‘has she or hasn’t she coloured her hair?’ This can be harder to achieve than all-over colour; it might look like the hair hasn’t been coloured, but that is where the skill lies. “It’s all about subtle enhancement rather than masking their true hair colour,� explains Sean Nolan, head of technical at HOB Salons.

Sean suggests using Wella Professionals’ Illumina Gloss as this highlights the hair’s natural tone without blanket coverage.

Steph Peckmore, group colour director at Bad Apple, believes ‘nude’ hair is going to be big in 2018. “It’s the new sun-kissed – it’s great for women who just want a beautiful, luxurious ďŹ nish to their hair,â€? she says.

Warren Boodaghians, TIGI global academy technical director, sees the trend in make-up for sheer, nude colours coming through into hair. “Just as make-up can enhance the wearer’s complexion and eye colouring, sheer hair colouring techniques can add gloss and shine, enhancing natural tones. ‘Natural colour’ is all about multi-dimensional and universal colouring as opposed to opaque colours,â€? says Warren. Denis de Souza, Joico celebrity colourist, is known for his ‘natural-isbetter’ approach to colour and believes the best way to achieve this trend is by “creating a stretched root eectâ€?. He says: “Choose a colour similar to your client’s natural hair so it will grow in seamlessly.â€? To keep their hair looking ‘nearly natural’, Denis suggests using Joico LumiShine followed by Joico K-Pak Color Therapy.

PRODUCTS (from left) Redken HeatCure and Flash Lift Express Blonde, Celeb Luxury Viral Extreme Blonditioner and Gem Lites Colorwash, L’OrÊal Professionnel Blond Studio Instant Highlights Heating Iron and Lightening Cream, Schwarzkopf Professional Igora Royal Disheveled Nudes

Edeline Lee

THE TREND BARELY THERE

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Pam Hogg

PRODUCTS (from left) Rusk Colour Mousse, Joico Color Butter, milk_shake illuminate, Wella Professionals Color Fresh Create, Redken Shades EQ

Rainbow hair is all grown up; saturated shades are evolving into something more subtle.

The poster girl of this hue is model Stella Lucia, who wore a Rose Quartz shade in a sea of neutrals at Alexander Wang S/S18, thanks to Redken global color creative director, Josh Wood. “It was always going to be a pink, but moving to something grungier,” he says.

Schwarzkopf Professional’s colour ambassador, Lesley Jennison, co-created the new Schwarzkopf Professional Dusted Rouge colours. “For 2018 I see a trend for a more vintage tone of red,” she explains. “It uses reds, coppers and violets but in muted tones.”

Sean Nolan, head of technical at HOB Salons, believes that just because these new shades are slightly more subdued doesn’t mean they have any less impact. “This is the hair world’s answer to long-wear matte lipstick; bold colour without the shiny topcoat.” Siobhan Jones, Headmasters colour ambassador, recommends mixing up L’Oréal Professionnel #COLORFULHAIR to create a custom colour. “The idea of dusty does not necessarily mean darker,” she says. “A really great way to achieve this is by selecting a neutralising tone, and intermixing this with your colour of choice.” And these frosted colours are bang on-trend, says Jason Hogan, associate colourist at Josh Wood Colour: “My favourites from Pantone’s colour palette for 2018 are Ash Rose, Almost Mauve and Pink Lavender – they work so organically with a cool skin tone.”

Fashion images courtesy of Bumble and bumble, Emanuel Ungaro, ghd, KMS, L’Oréal Professionnel, Matthew Curtis, Redken, TIGI, Toni&Guy and Wella Professionals

Schwarzkopf Professional

@stevenaustinhairartist Josh Wood for Redken at Alexander Wang S/S18

Redken

Adam Reed for L’Oréal Professionnel

t s u d

l u f d n a h A

THE TREND DUSTY BRIGHTS

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HEAVEN S CEN T THE MODERN WOMAN WANTS TO FEEL SPECIAL WHEN THEY VISIT THE SALON AND IT DOESN’T GET MORE INDULGENT THAN CHOOSING A HAIR COLOUR SCENT. INTRODUCING COLOR SUBLIME BY REVLONISSIMO FROM REVLON PROFESSIONAL Competition for colour clients is fierce in salons up and down the country, but what if we could offer you a USP like nothing else?

Something that would set you apart from the rest and for all the right reasons?

Color Sublime by Revlonissimo gives clients the chance to choose the fragrance of their hair colour service, providing a luxurious experience like no other. The power of scent can’t be underestimated – the slightest hint of a perfume can trigger memories and feelings and it’s this sense of smell that can at once make us feel calm, relaxed or energised.

By offering your client an exclusive selection of fragrances for the Color Sublime by Revlonissimo service, you make them feel special and unique – it’s a chance for clients to surround themselves with a scent that makes them feel good about themselves.

Mix any of these fragrances with the Color Sublime by Revlonissimo ammonia-free colour mixture for a one-ofa-kind hair experience. It provides up to 100 per cent coverage, excellent light reflection and even colour results. The colour enhancing oil system features a blend of oils. This blend coats the hair and promotes colour diffusion, while hair is cared for with cotton extract and rosehip oil.

In fact, 98 per cent of women feel that the natural beauty of their hair has been refined* with ammonia-free Color Sublime

by Revlonissimo.

To accompany the new fragrances, Revlon Professional has also launched the Insta Hair Contour technique, ideal for clients that want

98% OF WOMEN FEEL THAT THE NATURAL BEAUTY OF THEIR HAIR HAS BEEN REFINED* WITH AMMONIA-FREE COLOUR SUBLIME THE THREE FRAGRANCES ARE: SUNSET MOOD: go exotic with notes of orange, mandarin, peach, apricot, rose and musk.

SWEET GOURMET: enjoy notes of lily, jasmine, chocolate, cocoa butter, vanilla and musk.

ZEN MOMENT: relax with notes of orange, lemon, rosemary, clove, lily, freesia, wood and musk.

natural-looking results. Highlights are applied on top of colour during the processing time to create brighter sections that blend in with the global colour. The highlights will also take the colour, but will soften the sides and areas around your client’s face. The result is beautiful, natural-looking colour with nuances of other shades but without any extra service time.

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ELEVATE YOUR COLOUR SERVICES WITH COLOR SUBLIME 1. Increase salon loyalty by offering

a personalised colour service

2. Set your salon apart with an exclusive,

multi-sensory experience

3. Entice your clients with a selection of fragrances for each colour service

4. Unleash your creativity with the new Insta Hair Contour technique

5. Offer more than an ammoniafree colour service

Send your clients on a sensory experience with ammonia-free Color Sublime by Revlonissimo from Revlon Professional.

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CREATIVE HEAD EDUCATION

education

" ! e m o t "Over

OUR FEATURED ARTIST IN MARCH IS CHRISTOPHER BROOKER

He created some of the most iconic haircuts of the ‘60s – The Firefly, Brush, and Thatch. Now Vidal’s former creative director and right-hand man is here to share his stories and his insight! education

HEAD ONLINE NOW! CREATIVEHEADMAG.COM/EDUCATION

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THE POWER OF PURE

New high-definition colour from Goldwell @Pure Pigments 4_pp Goldwell SpotUV PAINT.indd 1

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A DROP OF MAGIC

@Pure Pigments is a breakthrough colour innovation from Goldwell that opens up a whole new world of colour results. Add just a few drops of this direct dye additive to your usual Goldwell colour to create long-lasting, multi-dimensional, customised colour effects with the most astonishing shine – it’s incredible!

The breakthrough HD3 Dye Technology in @Pure Pigments – a completely new generation of direct dye molecules inspired by high definition photographic dyes – was developed over 17 years by Goldwell in collaboration with the experts at Fujifilm.

Now this amazing new colour product, delivering unparalleled 3-D colour effects and long-lasting brilliance, is set to enter Goldwell salons across the country from March 2018.

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NEW COLOUR SERVICES

COLOUR MORPHING

COLOUR BOOSTING

COLOUR WASHING

Colour Morphing uses multiple tones of @Pure Pigments to create iridescent, holographic effects.

Colour Boosting results in vivid, coloursaturated shine by adding tone-on-tone colours to Goldwell Topchic, Colorance or Nectaya formulations.

Colour Washing creates beautiful pastel washes that range from subtle to intense colour, and illuminates lighter tones with veils of soft colour.

With @Pure Pigments we take hair colour services to the next level. We offer Goldwell colourists an infinite world of colour creativity that will not only delight their clients but also elevate their colour expertise and upgrade their salon’s colour business

HAIR COLOUR Rebecca Hiele and William Wilson. HAIR STYLING Daniel Martin. MAKE-UP Loni Baur.

CLOTHES STYLING Ingo Nahrwold. CREATIVE DIRECTION: John Moroney. PHOTOGRAPHY Ralph Mecke.

With @Pure Pigments you can create a new category of hair colour services, with show-stopping effects that change and move with light.

John Moroney,

Kao Salon global creative director

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Create never-before-seen high-definition colour results with @Pure Pigments Six concentrated colours offer an infinite world of colour creativity: Pure Yellow, Pure Orange, Pure Red and Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones.

For more information on @Pure Pigments, contact Goldwell on 01323 432100 or visit goldwell.co.uk

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S I S I H T

! о i

i m a and we’re о PAINT IS NOT JUST AN INCREDIBLE, BIANNUAL MAGAZINE – IT’S ALSO AN ONLINE HUB, REGULARLY UPDATED AND STUFFED FULL OF ENGAGING AND EXCITING CONTENT BRINGING SALON COLOUR TO LIFE

YOU’LL SEE… A stellar panel of colourists – the PAINTERS – who’ll share images, experiences, formulas, opinions, videos, favourite looks… and more!

Colour collections

New launches and services

The latest trends from the runways

Spotlights on stellar colourists – established and up-and-coming

Colour events and competitions

Step by steps and techniques

Videos

Formulas

#ColourIRL – looks from the salon in an Instagram feed!

Head online now to see just how much more PAINT has to offer...

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INTO THE NUDES INTRODUCTING NEW DISHEVELED NUDES kopf Co-created by Schwarz al on ati ern Int l Professiona , nts me Cle tt Ma Ambassador Spanish based in Australia, and Cáncer, rge Jo ary colour vision shes pu de nu on this new spin to the te let pa r lou the powdery co and t as ntr co ng ati edge by cre re at character. Find out mo om r.c ve eo ak alt igoraroy

IF A NEW COLOUR’S CATCHING ON, CHANCES ARE YOUR CLIENTS SAW IT FIRST ON SOCIAL MEDIA. LOVE IT OR LOATHE IT, IT’S THE BEAUTY INDUSTRY’S MOST PERSUASIVE PLATFORM… AND HAIR INFLUENCERS ACROSS THE GLOBE ARE ALL OVER IT – POSTING, SHARING, LIKING, LOVING AND DRIVING FUTURE TRENDS INTO THE HEARTS, MINDS AND HANDS OF THEIR FOLLOWERS (YOUR AUDIENCE).

It’s why Schwarzkopf Professional launched its IGORA #RoyalTakeOver campaign; recognising the serious sway of social media, the brand matched a handful of hairdressing’s key influencers with some of the world’s leading session colourists.

Together, they’ve co-created new shade collections and are bringing them to you first – so you can be prepped and ready to respond (with in-salon services) the moment they become an online sensation. Cue a hot new collection, featuring cool new shades, featured here with Hooker & Young!

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#DisheveledNudes #RoyalTakeOver

With Schwarzkopf Professional’s new IGORA Disheveled Nudes at their fingertips, we challenged UK hair pro duo Hooker & Young to interpret the new tones and create their own set of client-ready colours and styles. The results are not only Instagrammable (obvs), they’re breathtakingly beautiful, totally attainable and bang on-trend.

Take a look...

Hair @hookerandyoung for @schwarzkopfprouk Main portraits @alexanderjordanwastaken Behind-the-scenes photography @amy_cooke_photography Make-up @catparnell assisted by @makeupbyjadevictoria using @maccosmetics Fashion @hollyounstead PAINT | 25

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Liked by creativeheadmag, schwarzkopfprouk and 4,890 others hookerandyoung working with @schwarzkopfprouk’s new nude tones we can create amazing depth and texture! From a pre-lightened base we dropped in a darker root and used complementing softer tones throughout the ends – and the result was THIS! schwarzkopfprouk a beautiful look created with our new IGORA #DisheveledNudes – 8-176 on the roots with 3%, pre-lightener on the ends, and 12-481 with 12% through the lengths. #RoyalTakeOver #colournotes

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Liked by hookerandyoung, schwarzkopfprouk and 3,557 others creativeheadmag Colourists, @schwarzkopfprouk’s IGORA #DisheveledNudes are PERFECT for your colour virgins. This look was created by @hookerandyoung especially for totally untouched hair – Aldona (model in pic) is now a colour convert! #RoyalTakeOver hookerandyoung @creativeheadmag she totally loves it! (FYI colourists, we used #DisheveledNudes 12-481 going into 9-567).

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Liked by creativeheadmag, schwarzkopfprouk and 4,674 others hookerandyoung ADORE this cute burnished blonde, which we created using three #DisheveledNudes shades, applying all over the hair but from root to tip on individual sections – creating pockets of light and shade. creativeheadmag

@hookerandyoung @schwarzkopfprouk – name those hues!

schwarzkopfprouk roots 8-167, ends 9-567 + Pastelfier (1+4mix). Bosh! #RoyalTakeOver

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Liked by creativeheadmag, schwarzkopfprouk and 5,984 others hookerandyoung wanted to try creating something more muted, minky but still multi-tonal – and the #DisheveledNudes worked brilliantly! On top of Deeann’s previous colour, we applied 8-211 underneath with 3%, and through the top 9-5-314 with 3%. @schwarzkopfprouk #RoyalTakeOver creativeheadmag this is totally stunning – such a vintage cool, brushed metallic vibe.

L.O.V.E.

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Liked by creativeheadmag, hookerandyoung and 5,023 others schwarzkopfprouk properly pretty pearly blush tones created by @hookerandyoung using NEW IGORA #DisheveledNudes range #RoyalTakeOver creativeheadmag we

this @hookerandyoung, when can we come in?

hookerandyoung Thank you @creativeheadmag! (And anytime!). This was a bespoke application of three individual shades 8-176 + Pastelfier (1+2 mix) and 8-211 + Pastelfier (1+8 mix) and 9-481 with 6% to create a super delicate blush that’s barely there!

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#ROYALTAKEOVER IS TAKING OVER CREATIVE HEAD EDUCATION ON 5 MARCH FOR A WEEK. GO THERE FOR: ● More

imagery ● Colour steps and techniques ● Exclusive Q&A with Hooker & Young ● The full story behind the shoot (video!) ● Lots more Disheveled Nudes inspiration

#RoyalTakeOver d be Join the trendsetters an part of the IGORA unity #RoyalTakeOver comm m .co at igoraroyaltakeover

creativeheadmag.com/education

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ROSS CHARLES, OWNER of Ross Charles Hairdressing, knows all too well how easy it is to slip into a colour rut and that lifting yourself out of it can seem an impossible task. But for him, it was entering a colour competition that did the trick. Ross and his salon team entered the L’Oréal Colour Trophy as it’s a “fabulous chance to create some inspiring imagery and showcase your colour abilities”.

Linton & Mac won L’Oréal Colour Trophy last year and they found it a wonderful tool for getting the team motivated and excited. “This award has made us all feel unstoppable as a brand,” says Sarah Black, principal stylist at Linton & Mac. Kai Wan, owner of P.Kai salons, enters the Wella Professionals TrendVision Award every year, while Caroline Brand, owner of Oracle Hair & Beauty, won a global Bronze at Goldwell’s Color Zoom last year in the Creative category. She loved bringing elements of what she learned during the competition back to the salon to inspire herself and her team.

But for Lydia Wolfe, from Tony Wood Hairdressing, it was all about the taking part. “Winning gold in the Stylists’ Favourite Award New Talent Catgeory at Global Zoom is something I’ll never forget, but getting to meet and compete against stylists from all corners of the world and share our adoration for the industry was incredible.”

UK entrants, Goldwell Global Zoom 2017

IT’S NOT JUST CLIENTS THAT GET STUCK IN A ROUTINE – YOU CAN TOO! IF THE DAY-TO-DAY IS DAMPENING YOUR CREATIVE FIRE, FEAR NOT, OUR ROUND-UP OF INSPIRING IDEAS WILL SOON HAVE YOU STOKED AGAIN

Linton & Mac, L’Oréal Colour Trophy winners 2017

Stuck in a (colour) rut?

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Wella Professionals

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IF YOU FEEL YOU’RE not being challenged enough or you’re resting on your laurels in your current position, it could be time to ask for a promotion.

“If you’re ready to move up to the next position, you should already be performing above and beyond your current job description,” says Leah Durrant, owner of Leah Durrant Hair Salon and Beauty Re:Treat. She also advises to create a list of your achievements that show how you’ve gone above and beyond your current job responsibilities,

but mainly, “try to put across to your manager how the promotion will benefit the company and how you feel you could make a difference”.

This is what P.Kai’s Kai Wan looks for when considering promoting a member of his team. “I want them to be able to tell me what they will bring that’s extra to their existing role and why they want a promotion. If they’re able to show me how they’re improving their skills, achieving high figures, where they’re excelling, then they’re likely to get a yes,” he explains.

“COLOUR COURSES ARE great for stylists who are passionate about colour as they can really help to develop your skills, allow you to learn new techniques and take your creativity to the next level,” says Neil Barton, Goldwell ambassador and owner of Neil Barton Hairdressing.

Karine Jackson, owner of Karine Jackson Hair, suggests seeing what courses your colour house offers and if you can get any for free. “I believe it’s important to work with your colour house as they’ll have the colour knowledge, but also their ambassadors can educate you on colour placement,” says Karine.

Suzie McGill, international artistic director and owner of Rainbow Room International’s Uddingston salon in South Lanarkshire, agrees: “We’re with Schwarzkopf Professional and there’s always a great range of courses available to help perfect our team’s colour skills.”

When it comes to the top level, intensive colour courses, L’Oréal Professionnel has the Colour Specialist Degree, Goldwell has Master Colourist and Wella Professionals has Master Colour Expert – however, if you’re looking for something more tailored, Karine advises to look for people who offer independent colour training.

“You could approach anyone who’s well known for their colour knowledge and ask if they could do a bespoke course for you at your salon as well,” adds Karine.

For Jack Howard, from Paul Edmonds, there’s never been a better time to learn. “There are so many new ways to learn and be inspired on any budget,” he says. Jack streams on Facebook and Instagram from shows he’s doing so you can see the technique up-close while he’s working. He’s also launching video on demand.

Or have you thought about offering your team your own knowledge? Jenny Pelter, technical director of Westrow Artistic Team, believes providing your own courses is a good way to not only excite and inspire your team, but to learn from your peers.

“We have a training morning every couple of months where a different stylist shares a new technique or trend,” she says.

“The only way to progress is to keep on learning and you are never too experienced to learn something new from someone new.”

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HIT ‘FOLLOW’ ON ANY OF THESE TO LIGHT UP THE CREATIVE SIDE OF YOUR BRAIN…

BaByliss PRO

The icon – Josh Wood @joshwoodcolour The colour authority, Josh became the first ever colourist to receive the Most Wanted Hair Icon award in 2016. His feed is filled with masterful results and carefully curated inspiration.

The vivid visionary – Jaymz Marsters @jaymz.marsters Bright bleeds and fluorescent flashes form a spectrum of eyepopping images, accompanied by helpful brand and shade shoutouts. He’s even gone viral with his ‘candylights’ blending technique.

TIGI

“YOU CAN’T SIT IN a colour rut and wait for inspiration to come to you, it’s all about self-motivation,” says John Spanton, creative colour director at Trevor Sorbie.

One of the best ways to get yourself out of said rut is to create a photographic collection. “Creating collections is a great way for stylists to get incredibly creative,” says Neil Barton. “They allow you to take new approaches, try new techniques and give your work real depth.”

And although cost is a factor, it shouldn’t be a deterrent.

Neil Barton says: “Creating a collection doesn’t have to be costly to be good. The important thing is to plan and prepare and have a vision of

THE INSTA-INSPIRATIONAL COLOURISTS

what you want to achieve.

Create mood boards and take time to select the right models in order for your collection to be exactly how you want it.”

It’s also worth remembering that you can use the imagery from the collection time and time again, be it in competitions, magazines or for your salon displays.

They’re also a really good way to assess the work that you’re doing in the salon, according to Esther Couchman, advanced stylist and colour specialist at Bloggs Salons.

“Collections give you a chance to try new techniques – work with wigs, wefts and create different textures in the hair to really showcase your colour,” she adds.

The balayage boss – Michelle Zeller Porumb @mane_ivy While she may not yet have the social following of some other stateside colourists, her effortless, beachy-luxe looks are making waves in the consumer press – and rightly so.

The truth teller – Not Another Salon @notanothersalon PAINTER and Most Wanted Colour Expert 2017, Sophia HIlton is dedicated to #nofilter and being transparent in terms of costs and times, as well as jaw-droppingly good colour.

The pattern painter – Roxie Hunt @roxiejanehunt With inspirations spanning everything from weaving techniques and crystals to celestial bodies, Roxie’s handpainted creations are as detailed as they are distinctive.

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COLOUR IT. STYLE IT. OWN IT.

“WITH RUSK COLOUR MOUSSE YOU CAN QUICKLY AND EASILY ACHIEVE AN ON-TREND LOOK WITH NO COMMITMENT. IT LETS YOU HAVE FUN BY ADDING BOLD, BRIGHT STATEMENT SHADES, LEAVING YOUR CLIENT WITH A DARING NEW LOOK LASTING UP TO THREE WASHES.” Katie Mulcahy, Rusk UK Colour Ambassador – Most Wanted Colour Expert 2015

SHOP YOUR WAY AT salon-services.com

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0330 123 1907

in store

19/02/2018 10:42

CLUB club

.com/ g a m d a e h e iv t a cre The salon manager’s 2017 guide to business growth

POWERBOOK

SPRING SUMMER 2 018 C RE ATIVEHE ADM AG.COM

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FOR JUST

£10

19/04/2017 14:58

SIGN UP NOW

AND RECEIVE A LIMITED EDITION MINNIE MOUSE TANGLE TEEZER*, WORTH

£13.50

YOU’LL GET: • 10 issues of Creative HEAD magazine – and supplements including Runway, PAINT and Power Book – delivered to your door • Exclusive competitions and prizes • Free product samples from leading professional brands

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WIN a Tangle Teezer goodie bag!

Are you already a Creative HEAD Club member? Then you have the chance to win a goodie bag of not one, not two but four Tangle Teezer hairbrushes! The goodie bag includes: a Small Blow-Styling Round Tool, a Large Blow-Styling Smoothing Tool, one Salon Elite and one Ultimate Finishing Hairbrush. We’ve got three sets to give away, so to be in with a chance of winning, simply keep an eye on your inbox for your exclusive link to the competition entry form – all FOR E CREATIVUB Creative HEAD members will receive an email on 1 March!

AD CL HE MEMBERS ONLY

*For the first 15 new members to sign up between 1 March and 31 March 2018.

Subject to availability and no cash equivalent will be offered.

YO U R E SS E N TI A L GU I D E TO T H E N E W S E A SO N

RU N WAY

21/02/2018 10:17

custom:

adjective: made or done to order: custom-made

customise:

verb: modify (something) to suit a particular individual or task

copyright:

noun: a legal right that grants the creator of an original work exclusive rights for its use and distribution

Welcome to TIGI copyrightŠolour 8pp_Tigi PAINT.indd 1

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The best shades are the ones you invent

Christel Lundqvist TIGI global creative technical director

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TIGI COPYRIGHT©OLOUR Colour is one of the most stimulating and vital aspects of fashion. It enhances a person’s image, and evokes mood and feelings, serving as an extension of your personality.

TIGI copyright©olour provides the tools that enable colourists to push their creativity, develop techniques and provide the ultimate customised colour service.

USE FUNDAMENTALLY OR CREATIVELY Colourists can create an infinite number of shade, from fundamental to the most creative results, enabling them to push their artistry. Shades can be used alone or intermixed to customise results, even between permanent and demi-permanent shades, to create iridescent, high shine, soft, permanent results.

CLIENT LOYALTY Impress clients and increase loyalty with unique shades and services customised exclusively for them.

OUTSTANDING RESULTS Delivers up to 100 per cent coverage on non-pigmented hair, with superb condition and shine.

IMPROVED CASHFLOW It’s win-win: TIGI copyright©olour’s compact, intermixable range eliminates the need to stock unnecessary shades. This means you can invest elsewhere in your business and see increased profit opportunities.

MORE MIXED PRODUCT A 1:1.5 mixing ratio and larger tube size provide more mixed colour per tube than other leading brands.

ONGOING TRAINING AND EDUCATION World-class education programmes both in-salon and in TIGI Academies, where events are designed to inspire and improve colourists’ skills and creativity.

A colour is only as good as the person using it, but with TIGI copyright©olour and TIGI’s education programme we are constantly inspired

Daniel Neaves owner, DKN

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Colour and cut is one service working together to create an overall strong look

Anthony Mascolo international creative director, TIGI 8pp_Tigi PAINT.indd 4

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TIGI understands that cut and colour must work in synergy to create a personalised look that suits the vision and needs of each individual client. Colour education is a vital part of the work shared in TIGI Academies, regional seminars and in-salon training. All TIGI colour courses aim to support colourists through colour theory, product knowledge, classic and advanced techniques, designed to push your salon colour services and creativity.

It also understands colourists are artists and need their own colour palette to work with. That’s why TIGI copyright©olour is a fully intermixable collection of shades, individually crafted so you can use them alone, mix and match, or layer and blend to create highly personalised looks. Compact and easy to use, copyright©olour allows you to provide your clients with the ultimate personalised colour service.

CORRECTIVE COLOUR

ESSENTIAL HIGHLIGHTING

CREATIVE COLOUR

TRANSITION COLOUR

A new course for 2018 that brings a simplified approach to salon corrective colour work. Understand how to perform a corrective hair reassessment, client consultation, and achieve great results using TIGI’s colour ranges.

Every colourist needs to be confident in advising and creating the perfect highlighting techniques for clients. This one-day course has been devised to give confidence and improved skills to create a personalised finish.

Through live demonstration and a hands-on workshop, you’ll gain the knowledge and confidence you need.

Inspiration is key to being a successful colourist. In this popular cut and colour course, the TIGI International Creative Team share their individual inspiration through their latest work. Using an advanced technical approach based on classic colouring, you’ll develop skills to deliver exciting, contemporary and creative results that clients will love.

Bridging the gap between classic and advanced, this course focuses on strong, salon-viable colouring techniques and mixtures, presented to give you a strong understanding of TIGI terminology. Progressing your skills, competence and confidence in TIGI’s colour ranges will help build your salon colour business.

If you’d like to book a course, please contact the TIGI Education Administrator on 020 7228 5999 or email uk.education@tigi.com. Or use the TIGI app – TIGI 24/7

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IN THE MOOD TIGI’S EDIT OF THE KEY S/S18 TRENDS

BLONDES “SHEER GENIUS” Blending futurism with more traditional delicates and synthetic fabrics, as seen a Fendi, Mark Fast and Burberry.

In hair, this translates into pale, almost transparent blonde tones, and simple and androgynous styles.

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DEEP TONES “ON THE FRINGE” As seen at by the Kenzo and Miu Miu shows, this trend makes a punk-inspired, rebellious political statement It’s a trend that suits an urban, forthright personality, with strong, bold, tonally saturated colours, boyfriend clothes and a haircut to match!

BRUNETTE “RETRO REVIVAL” This trend – spotted at Versace and Isabel Marant – oozes feel-good nostalgia with a definite nod to the ’90s and the next generation of model royalty: think offspring of the likes of Cindy Crawford, Jude Law, Noel Gallagher and Johnny Depp. Hair is worn in loose, glamorous waves or with an edge of ’90s grunge.

PASTELS “OH-SO PRETTY” As seen at Saint Laurent and Versace, this is about the ’80s party girl, a grown-up prom queen who loves glitter and sparkle. Hair inspiration is taken from fabrics – think pinks, romantic soft knots, braids and twists.

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21/02/2018 10:27

MOBILE APP EXCLUSIVE CUT AND COLOUR STEP-BY-STEPS ADVANCED INTERACTIVE DRAWING TOOL INTERACTIVE COLOUR MOOD BOARDS AND FORMULAS TIGI NEWS UPDATES BOOK TIGI EDUCATION COURSES

Get it on Google Play Email uk.education@tigi.com or download the TIGI app – TIGI 24/7

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…

T I N O W L L A E V ’ Y THE

COULD 2018 BE YOUR YEAR? MOST WANTED COLOUR EXPERT 2018 – THE COMPETITION IS NOW OPEN ENTRY DEADLINE Monday 14 May ENTRY FORMS creativeheadmag.com/mostwanted FOLLOW US @creativeheadmag #MWIT18 TALK TO US 01434 610940 / events@alfol.co.uk event

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20/02/2018 17:24

D E L G G U R T “I’VE S .

Y T I T N E D I WI T H MY G N I M O C R E V O THESE S E G N E L L A H C

MADE ME ” R E G N O R T S

BE, OR WHERE HE FIT TED IN. TO ED NT WA HE ON RS PE OF OW WHAT KIND PROVIDE COLOURISTS WITH OF LY ON T NO TO GUY TANG DIDN’T ALWAYS KNEN S PE HO HE , UK E TIT Y IN TH DREAMED WITH THE LAUNCH OF #MYD EMPOWER THEM TO CREATE THE COLOUR THEY’VE ALWAYS IN-DEMAND SHADES, BUT ALSO Scroll through Guy Tang’s Instagram feed (@guy_tang) and you wouldn’t think he’d ever suffered from an identity crisis. With 2.2 million Instagram followers, to say he is a social media sensation is an understatement. But growing up it was a different story. He didn’t know who he was, what he wanted to do in life, or what his purpose was. Then he found hair and he found his direction.

“I found my purpose. It was to make a difference; change the world by doing hair,” says Guy. “But more than that it was to be a friend, a #hairbestie, and inspire other stylists just like me to find their identity, because I had such a hard time finding mine.”

From this grew #mydentity. “I created #mydentity because I wanted to customise colours that we all dream of – hues that are

missing from today’s hair colour,” explains Guy. “I wanted to create a range that brings back the fun and excitement in our industry.”

However, most of all, he wanted to create a community that empowers the #hairbestie family, and enables all colourists and stylists to find their #mydentity, “because when you know who you are, you have the courage to do anything you dream”, he adds.

With the support of millions of #hairbesties around the world, you can now create the most demanding hair shades of the season with Guy Tang’s #mydentity.

It’s the first influencer brand created by the biggest social media superstar in the professional hair industry – and it’s finally arrived on UK shores!

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FORMULATED BY GUY TANG, #MYDENTIT Y FEATURES: • Advanced Vibrariche Technology to enrich the vibrancy and intensity of colour and provide double the shine • An exclusive keratin and argan seed oil blend to improve the overall integrity of the hair, while providing maximum colour retention • Pre-blended, signature shades to create the hottest colours of 2018 • Breakthrough Mirustyle X-HP, which delivers heat protection up to 230˚C, reducing thermal styling damage • Direct dye, demipermanent, permanent colours, as well as a cream and powder lightener • A variety of ranges including Pre-Blended and X-Press Toners

For all things #mydentity, call Salon Success on 0845 659 0011 or visit salon-success.co.uk.

To shop online, visit salon-services.com.

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L’Oréal Professionnel

Technique, c’est chic

IT’S OFFICIAL, 2018 IS THE YEAR OF TECHNIQUES. AS COLOUR SERVICES ENTER THE MAINSTREAM ON SOCIAL MEDIA, WE EXPLORE HOW COLOUR CHOICE IS BECOMING LESS IMPORTANT AS IT’S ALL IN THE TECHNIQUE

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From a colourist’s perspective, the age-old question is what comes first – the colour or the technique. Last year saw a huge focus on the technique and the tonal choice was secondary. This is set to carry on

Jo O’Neil

International technical education and director for Toni&Guy

WHAT BEGAN WITH ombre led to balayage and then it went on to contouring – we don’t know where it will end up, but we do know that clients are ever more interested in the techniques used, rather than the shade. And we have social media to thank for that.

Professional techniques are now one of the biggest awareness drivers in the colour industry, fuelled by the increase in both consumers and professional influencers showcasing their techniques and looks on social media (in particular Instagram).

In 2017, there were more than one million Google searches for balayage and this is only set to grow.

“From a colourist’s perspective, the age-old question is what comes first – the colour or the technique,” says Jo O’Neil, international technical education and director for Toni&Guy. “Last year saw a huge focus on the technique and the tonal choice was secondary. This is set to carry on.”

While colour is inarguably important, all salons need to be onboard the technique train if they want to stay ahead. “The advances in technology mean that box colour is better than ever, so we need to be really hot on our techniques to keep the client coming back for something she can’t do herself at home,” says Jack Howard at Paul Edmonds.

Professional techniques, no matter what a box says, can’t be replicated at home. Good news for salons as colour choice becomes less important and actual application technique is what matters. So what techniques can you look forward to trying out this year? Is it time to say bye-bye to balayage and good-day to glazing?

“Balayage has evolved as people have experimented with it,

and it now falls into different categories – creative, classic, micro and Californian – and this allows colourists to work in different ways, which gives them more creativity,” says Jack.

And colour brands are leading the way, with Redken keen to portray itself as the ‘technique perfector’ with Shades EQ and TIGI launching five new techniques this spring as part of its latest collection. Each new technique is “designed to take the concept of colour customisation to the next level”, explains Warren Boodaghians, TIGI global academy technical director. “Whether working with commercial or creative colours, the palette can be simplified to suit the wearer.”

Our favourites include Punk Placement – strong, block colours are diffused in certain areas with softer colours to soften the overall boldness; Aurora – fluid colouring inspired by the Northern Lights; and Sheer Glazing – working with the same overall tone, a solid under colour blends through to the focal area.

While it’s important to be aware of all the latest techniques, Amy Fish, PAINTER and colourist at Larry King, believes the oldies are goldies and highlighting is making a comeback. “It’s highlighting but not to the root,” she explains. “Balayage has taken over these past couple of years, but I feel highlighting is making a comeback. There’s much more to highlights than there used to be.”

“Highlights are not leaving our salon anytime soon,” says Rocio Vaquiero-Lago, technician at Michael Van Clarke. “However, we do look at ways to change it up and make them more modern or on-trend by mixing them with other colour application techniques.

For example, adding a touch of balayage throughout the ends can add more texture and depth.”

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Redken

Both L’Oréal Professionnel and Redken have introduced new highlight services recently, designed to speed up the process, while offering on-trend looks. L’Oréal Professionnel’s #InstaContouring frames and accents clients’ features, using between five and 10 meches, while Redken’s Go Bronde services offer the chance for brunettes to go slightly lighter or warmer in fewer than 20 minutes.

Clients may be more savvy when it comes to techniques and trends, but “it’s still your job to guide them into the best decision”, advises Katie Mulcahy, UK colour ambassador for Rusk. “Don’t be afraid of trying new techniques and encouraging your clients to try something new – chances are they’re already thinking about it.”

Katie approaches a colour consultation with the idea that she will always create a bespoke colour for a client. “This way, I can use the techniques that will suit them and their needs, rather than trying to recreate an impossible and super-filtered celebrity trend.”

At Rush, when a new technique is uncovered, the group ensures all its colourists are confident in discussing it with clients.

“With social media now heavily influencing the hairdressing industry, it is extremely important to ensure you offer clients the chance to experience new techniques and that you are fully trained and knowledgeable on them, too,” says Chris Williams, international colour director at Rush. “When it comes to your clients, they also want to be fully informed, so take them through the process and how this will work for them and their hair, and how it will help them achieve their hair goal.”

While most clients will enjoy finding out about new techniques, some may feel daunted by the prospect of ‘branching out’.

“Visuals definitely help,” says Gorka Arraras, master stylist at Charles Worthington Salons. “We spend a lot of time immersed in the latest catwalk trends, but also on social media, and follow bloggers and influencers. When we are discussing or recommending new looks or techniques to our clients, visuals from the likes of Instagram, Pinterest or any other social media platform are always a helpful tool.”

As ever, consultation is key. “When discussing new techniques with clients, I inform them all about it and how it will benefit them individually during the consultation,” says Philip Bell, from Ishoka Hair and Beauty. “I explain how the technique was discovered, the way in which it will benefit and how it will transform their look. I also take them through every part of the process, using images to demonstrate. Clients put their trust into you, the stylist.”

Whether you’re a stickler for traditional techniques such as highlights, or a technique turncoat always on the lookout for the next big thing, the year of techniques is only just getting started.

Where will the new techniques take you and your clients this year? Show us your latest techniques on Instagram, using the hashtag #ColourIRL and you could see your work featured on creativeheadmag.com/paint

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t h g i r b THE SIDE

THIS YEAR, BRIGHT, BOLD SHADES LOOK SET TO BECOME THE NORM – AND VIRAL COLORWASH BY CELEB LUXURY WAS MADE FOR THIS MOMENT ‘Go bold or go home’ was the battle cry last year as millennial pink and bright blue hues took over Instagram, and the trend is only set to get bigger.

As it continues to grow, clients are looking for easier and simpler ways to go bright and bold – so Viral Colorwash by Celeb Luxury is what you need to offer. Featuring seven extreme colours, three pastels and a clear shampoo, conditioner and styler, Viral Colorwash is perfect for clients who are looking to maintain or deepen more vibrant or pastel hues between salon visits. The system is made up of Viral Moisturewash, Viral Blonditioner and Viral Extreme Smoothing Styler, and clients will love it for its easy, no-fuss approach to colouring the hair. It restores hair to a healthy, natural feel without the use of any harsh sulphates or parabens.

If going bright and bold is a bit too much for some of your clients, then offer Celeb Luxury Gem Lites.

This system is used in the same way as Viral, but it offers more traditional colour shades. Made up of Gem Lites Shinewash, Gem Lites Bonditioner and Gem Lites Celeb Secret Fix, clients will enjoy real rich colour, a high-lather cleanse and conditioned

results with visibly reduced colour fade. Clients should use the complete system, alternating the Shinewash with their chosen shade of Gem Lites Colorwash (of which there are 10 brilliant tones and a clear shampoo, conditioner and styler to choose from) to delicately cleanse, nourish and restore hair to a healthy, natural feel. Both Viral and Gem Lites are cruelty-free and vegan, and both provide instant rich or bold colour results while protecting coloured hair from the sun, as well as environmental damage and fighting colour fade.

In fact, when using the entire Gem Lites or Viral systems, laboratory testing results revealed:

• Breakage reduced by up to 91 per cent • Frizz and humidity control for 24 hours • Static reduced by 95 per cent • Heat protection from styling tools up to 230˚C Available exclusively through Salon Success, Viral and Gem Lites by Celeb Luxury are sure to be your clients’ go-to for quick and easy colour updates.

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Celeb Luxury is available exclusively from Salon Success. For more, call 0845 6590011 or visit salon-success.co.uk.

To shop online, visit salon-services.com PAINT | 47

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#Col rIRL @joshwoodcolour @georgeshairdressing

@jonesandpayne

@lintonandmac

@rickythompson_colour

@bleachlondon

THE COLOUR REVOLUTION IS HAPPENING IN SALONS AROUND THE WORLD… AND IT’S BEING TELEVISED! WELL, INSTAGRAMMED TO BE PRECISE – AND IT’S THOSE SHOTS OF YOUR TRANSFORMATIONS THAT ARE PULLING MORE CLIENTS IN FOR COLOUR. PART OF PAINT’S MISSION IS TO CELEBRATE THE IN-SALON COLOUR IMAGES AS MUCH AS THE PRICEY PHOTOGRAPHIC STUDIO SHOOT, SO IF YOU WANT TO FEATURE ONLINE AT PAINT, SIMPLY TAG YOUR COLOUR TRANSFORMATIONS #COLOURIRL AND REMEMBER TO INCLUDE @CREATIVEHEADMAG, TOO! TO GET YOU FIRING ON ALL CYLINDERS, WE ASKED SOME OF INSTAGRAM’S BUSIEST BODS TO SHARE THEIR SECRETS – #NOFILTER

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SAMANTHA CUSICK Samantha Cusick London @samanthacusicklondon 64.4K FOLLOWERS

“When I was designing the salon I felt it was important that we had a selection of backgrounds to take pictures against. You need to keep your feed interesting, and variation in backdrops helps. It’s all about natural light but in the salon this isn’t always possible so we use a ring light; it makes colours pop and your client’s skin glow.

NIKKI LEE AND RIAWNA CAPRI Nine Zero One @ninezeroone 243k FOLLOWERS 1. Don’t be private – let everyone see your work.

2. Put your location, contact details and so on in your bio.

3. Your username is very important – people must be able to find you!

4. Showcase your personality.

5. Make sure everyone is on the same page aesthetically so you can promote everyone in team.

“Spend time to focus the camera, check the image, tweak rough strands of hair and make it perfect! I always keep the focus of the photo where I want it to be, by cropping out any distracting elements for the best composition.

Don’t let Instagram crop your image for you.

“I think it’s imperative the image remains unfiltered. I want clients to see a true representation of my work so I avoid the Instagram filters and use a couple of third-party apps to edit images such as Enlight and Whitagram.”

6. You’ll need consistency in your imagery – the lighting, the background wall etc.

7. Invest in a ring light, you don’t want shadows!

8. Use Snapchat and Instastories for ‘messy stuff ’ – mixing colours and so on. Keep it beautiful for Instagram.

9. Hashtags are the new Google. What would someone search for? Don’t just write ‘hair’! Tag companies you’re involved with hopefully they’ll repost you.

“On 2 July, I’m hosting my first social media course! I get so many questions about how to capture colours on Instagram and how to boost following that I’ve pretty much been forced to do it! It’s true ‘Not Another’ style though, so it’s going to be pretty crazy!“ To book, visit notanotheracademy.com

10. Don’t worry about likes – they don’t get you money, clients get you money. Make it a beautiful page!

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b t n i a P cts to u d o r p d n a s e ch The latest launents of your colour kit boost the cont

It’s arrived – Instagram legend Guy Tang’s #mydentity colour range, a mix of natural and fashion colours that turn the shine factor right up to 11!

0845 659 0011; salon-success.co.uk / salon-services.com This March, Salon Services is hosting a Festival of Colour – buy five tubes of colour, get one free!

Mix and match brands, including #mydentity

Highlights in half the time? No problem with L’Oréal Professionnel Instant Highlights, a three-part system made up of Heating Iron, Lightening Cream and Aluminium Foil!

0845 6000122; lorealprofessionnel.co.uk

From bold brights to pretty pastels, Manic Panic has you covered with its professional semi-permanent gel hair colour, and its iconic pots of vegan high-voltage colour!

01579 341913; manic-panic.co.uk Win the battle against brass with LumiShine Silver Blue from Joico, a series of based demipermanent liquid shades for icy cool results.

0845 071 2326; joico-lumishine.com Download the new JOIcolor app now for both iOS and Android from the App store.

Just search Joico!

“Holographic colour! Separate pigments to stand side by side! The reasons I’m currently obsessing over Goldwell’s @Pure Pigments! I feel like hair colour is heading to the future” Casey Coleman PAINTER and founder of CHAIR Salons

Add a few drops of Goldwell’s new @Pure Pigments to your usual Goldwell colour and be blown away by the brilliance and shine. There are six concentrated colours – Pure Yellow, Pure Orange, Pure Red and Pure Violet for vivid effects, and Pearl Blue and Matte Green to soften and counteract unwanted tones.

01323 432100; goldwell.co.uk

Remove colourly quickly and in the healthiest way possible with Zalon Colour Remover, packed with argan oil. It gives you a blank canvas to get painting!

01924 466999; hairtools.co.uk

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Just 20 minutes for a blonde colour service? Yup, it’s possible with Flash Lift Express Blonde by Redken, which uses the Redken Heatcure Professional Tool to make the magic happen!

020 8762 4121; redken.co.uk

Some clients want a quick change, right now, but don’t want to commit, thank you very much. Well, with the Colour Mousse collection from Rusk, they don’t have to!

Wow them then wash out… RRP £15.

0330 1231907; salon-services.com

AGE DENIED from TIGI is introducing four new shineenhancing intense coverage shades – three intense blondes and an intense brown, developed with a cool, neutral tone.

0844 8440944; uk.tigiprofessional.com

Clients love pastels and brights? Then tell them about Viral Colorwash

by Celeb Luxury, featuring seven extreme colours, three pastels and a clear shampoo, conditioner and styler.

RRP from £25.95.

0845 6590011; salon-success.co.uk

Six global colourists have taken over Igora Royal from Schwarzkopf. Dusted Rouge and Disheveled Nudes are available now, with more to come…

0800 526741; schwarzkopf-professional.com

“I am super-excited to use this! Flash Lift Express Blonde is the way forward” Amy Fish PAINTER and colourist, Larry King Salon Full Spectrum Demi+ from Aveda is all about customisation of tone, intensity and coverage, with results lasting up to eight weeks.

0370 034 2380; aveda.co.uk

Let clients choose the fragrance of their hair colour with Revlon Professional’s new Color Sublime by Revlonissimo. Opt for exotic Sunset Mood, vanilla-rich Sweet Gourmet or relax with Zen Moment.

020 7391 7440; revlonprofessional.com

Power Build Revamp from Organic Colour Systems is great for bleached heads and works well as a hair fibre and bond repairer when colouring.

RRP £21.95.

01590 646462; organiccoloursystems.com

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l

h c s t r A

career! r u lo co r e tt e b a to y a w h ad out on the hig e h d n a r e th e g to it k r u yo Get

Affinage

Meet the Master: Advanced Creative Colouring Your chance to get up-close and personal with the Affinage ‘queen of colour’, Tracey Devine Smith, and UK Affinage educators.

25 June Affinage Academy, Romsey 01794 527111; asphair.com

sessions with the Joico Educators to discover the differences between each range and what products work best for each client.

10 to 11 September Lacey’s Studio, Reading 0118 9302338; laceysltd.co.uk

L’Oréal Professionnel

Colour – Step 1 Get a thorough understanding of the ALFAPARF Milano colour range, while refreshing and broadening your knowledge of colour application and theory.

9 April Belfast +353 45856487; xpertpro.ie

Creative Colour Discover how to source new inspiration and emerging trends as members of the L’Oréal Professionnel Creative Team share their interpretations of the latest techniques. Guaranteed to give you a boost so you can return to your salon with fresh ideas.

19 March London lorealaccess.com/uk

Aveda

milk_shake

Kinetic Colour Embrace the extreme with insider tips for pushing tones to the edge to get vibrant and intense results.

30 April London 0370 428 6382; aveda.co.uk

Enlighten Me Get ready for all those summer blondes with this course, which focuses on boosting a colourist’s understanding of lifting and toning hair, as well as learning new techniques.

21 April Rendezvous, Lincoln 01392 365177

ALFAPARF Milano

Goldwell Color Formulation Know your colours inside and out so you can transform your vision into breathtaking hair for clients.

27 June London 020 3540 1200; goldwell.co.uk Download the Goldwell Education Plus App from the App Store or Google Play

Joico JoiColor Specialist Work with each of the JoiColor families and have hands-on

Organic Colour Systems Blondes Workshop Are you achieving perfect lift for your blondes? Join the workshop where you’ll learn how you can achieve the best results for your blonde clients.

26 March Glasshouse Salon, London 01590 646462; healthierhair@ organiccoloursystems.com

Paul Mitchell

Sassoon Academy

Beyond The Balayage Balayage continues to be a key consumer colour trend, and in this one-day masterclass you’ll discover how to perfect the skill of hair-painting.

17 September Salon Services Liverpool 0845 6590011; salon-success.co.uk

Sassoon Blondes Do you want to achieve blonde perfection? Then let the Sassoon Academy teach you all you need know about depth and tone, warm and cool skin tones.

30 April London 020 7399 6902; sassoon-academy.com

Redken

Schwarzkopf Professional

Game of Blondes Straight from New York and led

by Redken Artists Kelly Scott and Adam Browne, this course will help you identify the best product and technique for every blonde!

1 to 2 May London lorealaccess.com/uk

Just Bleach It! Do you get nervous about bleaching? Let a Schwarzkopf Professional expert share all their tips to create the perfect blonde!

23 April Glasgow 020 7724 7931; skpevents.co.uk

Revlon Professional

TIGI

Colour your Business with Thomas Hills Want to see more turnover and profit from colour? This is all about how to champion colour in your salon, with on-trend techniques and advice on incentives.

9 April Belfast 020 7391 7440

Creative Consultation Look at colour through fashion tribes, style, hair and complexion analysis, as well as seasonal colour trends, for a totally unique customer experience.

14-15 March London 020 7228 599; tigiprofessional.com/education

Salon Services Sally Freehand Hair Painting incorporating Ombré & Balayage Create amazing colour results and master freehand colouring during this practical, hands-on technique focused training session.

9 April Andover 0330 123 1907; salon-services.com

Download the TIGI App 24/7 from the App Store or Google Play

Wella Colour Create Stay on trend with your colour choices and discover how to combine creative palettes with the latest vibrant trends.

26 June Manchester Studio 0161 834 2645; wella.co.uk

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Make your dreams come true with events that can change it all…

The Coterie WHEN Throughout the year WHERE London/regional pop-ups This exclusive, members-only networking club offers a unique opportunity to mix with your peers and hear from the biggest names. creativeheadmag.com/events/ the-coterie

Schwarzkopf Professional European Essential Looks Tour WHEN 19 March WHERE Amsterdam Global ambassadors Tyler Johnston and Lesley Jennison present this year’s Essential Looks collection, alongside shows from Arjan Bevers, X-presion and the Dutch Toni&Guy Art Team. schwarzkopf-professional.co.uk

Paul Mitchell Color Outside the Lines / Paul Mitchell The Gathering WHEN Entries 1 April; winners announced 15 May / 8 to10 July WHERE Las Vegas, Nevada This is the third annual global colour competition from the

professionals at Paul Mitchell!

The prize includes taking part in a Paul Mitchell photo shoot and a trip to Gathering 2018 in Las Vegas. At The Gathering, more than 4,000 guests will be wowed by the Paul Mitchell Artistic Team and the latest colour education, collections and innovations. salon-success.co.uk

categories back, joining Color Vision and Creative Vision, entrants share their interpretation of this year’s trends. The entry deadline is noon 26 March, while the UK & Ireland Final is 8 October at the Roundhouse in London. wella.co.uk/trendvision

L’Oréal Colour Trophy

WHEN 3 to 5 June WHERE: Barcelona This year, Style Masters goes colour! The global contest now has a concept based on one cut, one colour technique, one colour result, three looks – and you’ll see incredible shows from Revlon Professional artists and American Crew, alongside the All Star Challenge competition. stylemasters.com

WHEN Regional Semi-Finals are 15 April to 1 May. Grand Final is 4 June.

WHERE Regional Semi-Finals take place nationwide. The Grand Final is London.

Share your colour addiction with this iconic colour competition!

The Regional Semi-Finals are followed by the Grand Final at Battersea Evolution. lorealcolourtrophy.com

Wella TrendVision Award 2018 WHEN 14 to 22 May WHERE Regional Heats are Birmingham, Glasgow, London and Manchester With Male Grooming and Runway

Revlon Professional Style Masters

Goldwell Color Zoom UK Final WHEN July WHERE London The trend is Elemental, the deadline for entries is 31 May, and the UK winners will be revealed in true Goldwell style in July. They go

on to compete globally in Toronto in September at Global Zoom. goldwell.co.uk/color-zoom-18

Aveda Congress WHEN 6 to 9 October WHERE Minneapolis, Minnesota This will be the largest, most creative Aveda Congress to date – a celebration of 40 years of the brand, with more than 6,000 in attendance. Details and registration available from 15 April. aveda.co.uk

Most Wanted and The It List WHEN Most Wanted deadline 14 May; It List 21 May. The Grand Final is 3 September WHERE London The best of hairdressing will be competing for the hottest trophies in town. Who will claim the Colour Expert crown next? creativeheadmag.com/ mostwanted

2018

Hair by the L’Oreal Professionnel #COLORFULHAIR Collective at the L’Oreal Colour Trophy Grand Final 2017

STARMAKERS

Get your Most Wanted Colour Expert Award entry in by 14 May

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MAKE A SPLASH

Reality’s ” might @dna_artspacesalon

ANGELO VALLILLO VALLILLO, CO-FOUNDER OF NEW SALON DNA ARTSPACE IN NOTTINGHAM, EXPLAINS WHY HIS TEAM ISN’T AFRAID TO GET REAL WITH COLOUR CLIENTS

AT DNA ARTSPACE colour is massive in every way; massive for profits and a massive problem as clients just don’t seem to understand the progress that colour has made. Social media is amazing and as a brand we’re strong on it. We believe that it’s the future. However, the editing factor is killing us. Clients are coming in with unrealistic demands. But to be fair, it’s not their fault.

How are they to know that a colour going from dark to blonde takes maybe a full day, or even three visits to the salon? And that the cost of such a transformation is £300 or more? All that they see is a ‘before’ and an ‘after’ picture and a filter. The colour they have been having in the past few years has been a tint and highlights coming in at £60 to £70. It’s down to us to educate our teams and clients on what’s what.

We must stop this practice of editing colours just so that our Instagram feed looks amazing. At DNA ARTSPACE, we believe less is more, and being honest with what we post on our salon Instagram @dna_artspacesalon is vital. Consultation has never been more important; before any colour service we have a discussion about what the client wants and we give them a programme of how we are going to achieve it. No client is turned away, but they are made aware of the price and the time it will take!

Condition is so important to us at DNA ARTSPACE that we offer treatments to get a client’s hair to a great state before we even colour. We have four Wella Master Colour Experts at our salon, as we need our colourists to have the best training so we can give the best result. DNA ARTSPACE’s passion for education and developing our team gives us the confidence to express ourselves as artists and give our clients the best results.

You have to be prepared to progress and to tell your clients honestly that their craved-for colour isn’t going to happen today – we can do it, but we must do it the right way.

”

Want to Make a Splash with a colour-centric opinion? Let us know @creativeheadmag and we’ll start a conversation 54 | PAINT

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