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RY. O T IS H H IT W R U O L O C .

E COLOUR WITH PURPOS PF PROFESSIONAL IGORA, KO REDISCOVER SCHWARZ THE MODERN AGE REIMAGINED FOR

BOXES OM A M DE FRENT C R E P 92 D RECYCLE RD A CARDBO

NEW SUSTAINABLE PACKAGING SAVES 770 TONNES OF VIRGIN MATERIAL PER YEAR*

TUBES MADE FROM 100 PER CENT RECYCLED ALUMINIUM

2021 sees the line evolve once more, while still providing colourists that same trusted quality and finish. IGORA has always been designed to allow colourists to be whatever they want. To be rule-breakers and renegades, to be the original, the very best at classic chic.

IGORA brings the quality – it’s up to you to bring the vision.

Its new sustainable packaging marks a significant shift, in response to the world’s renewed focus on environmental impact. Be a part of the change with Schwarzkopf Professional IGORA, now one of the most sustainable colour brands on the market.

CAPS MADE 0 FROM 10 T N E C R E P D RECYCLE PLASTIC

*Based on 2019 full year sales quantities

COLOUR IS AT the heart of a salon – the beating, vibrant hub of creativity, where the magic truly happens. Clients are transformed through the alchemy of science and the raw talent of the colourist, and you need to give them colour products to rely on.

Whether it’s a touch-up, a root smudge or a full transformation, you require a colour range that can see you through everything. An empowering, professional range that is always reliable. A range that can help you commit to a smaller environmental impact. A range that comes with the latest education, consultation tools and brand support to elevate your work and help you execute head-turning looks.

Few colour products can claim the same reputation as Schwarzkopf Professional’s iconic IGORA colour line. The rich history of the line is indisputable – IGORA has been trusted by colourists in more than 120 countries for more than 60 years.

SAME TRUSTED FORMULA PAINT | 03

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f One ALL FOR ONE THE NEW AND ENHANCED IGORA PORTFOLIO FROM SCHWARZKOPF PROFESSIONAL IS HERE TO MAKE YOUR COLOUR WORK A BREEZE

IN AN UNCERTAIN, POSTPANDEMIC WORKPLACE, TRUST AND RELIABILITY WILL LOOM LARGE. CLIENTS WANT TO FEEL SAFE WITH YOU, AND YOU WANT TO BE ABLE TO ENSURE YOU CAN CREATE EXACTLY WHAT THEY WANT. THE HUGE VARIETY IN THE SCHWARZKOPF PROFESSIONAL IGORA RANGE MEANS THAT EVERY POSSIBILITY CAN BECOME REALITY. FEEL SECURE IN THE KNOWLEDGE THAT THERE IS A COLOUR PRODUCT FOR EVERY SCENARIO

BE POWERFUL WITH IGORA ROYAL

The standard bearer for true colour performance in high definition. Reliable, even and luminous results; innovative fashion shades with up to 70 per cent coverage and natural shades up to 100 per cent coverage, with ultimate colour retention.

BE BLONDE WITH IGORA ROYAL HIGHLIFTS

Create the coolest blonde results with incredible neutralisation and up to five levels of lift. The first cool blonde-andbond high lift, Be Blonde features integrated Fibre Bond Technology for reduced hair breakage.

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BE COVERED WITH IGORA ROYAL ABSOLUTES

BE TIMELESS WITH IGORA ROYAL SILVER WHITES

BE MORE WITH IGORA VIBRANCE

The go-to when you need guaranteed coverage. Absolutes is IGORA Royal’s first hair colour specifically formulated for mature hair, with 100 per cent white hair coverage in all shades. It contains a patented pro-age complex with integrated collagen.

For clients looking to embrace and perfect their white hair, Silver Whites is a low-commitment colour that enhances natural white or salt and pepper hair.

The intermixable shades are packed with ingredients to care for mature hair.

Enjoy more versatility, more choice and more shine with this convenient colour.

It works perfectly with IGORA Royal and has a fluid formula that can be used in a gel or cream consistency. The Moisture Protecting Complex helps to give hair incredible shine.

BE FASHION WITH IGORA ROYAL FASHION LIGHTS

BE QUICK WITH IGORA COLOR 10

BE LIFTED WITH IGORA VARIO BLOND

Radiant fashion shades to elevate your highlighting techniques. Lift and tone up to five levels in one easy step with intense contrast, even on dark or coloured bases.

Hair stays strong throughout thanks to integrated Fibre Bond Technology.

No need to hang about – COLOR 10 gets to work in just 10 minutes, covering up to 100 per cent white hair, ideal for roots and touch-up services. Integrated Amino Acid Carrier Technology means faster colour pigmentation and hair care.

Take things higher for up to eight levels of lift with this customisable lifting portfolio.

Integrated Fibre Bond Technology ensures minimised hair breakage, while Cool Lift delivers enhanced neutralisation when mixed with powder lighteners.

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k n i h TOUTSIDE THE BOX

COLOUR TO YOUR FULL CAPABILITIES WITH DEDICATED SCHWARZKOPF PROFESSIONAL SUPPORT YOU’VE GOT THE colour, you’ve got the passion – but do you have the support you need to elevate your business to help you through the coming months? You need a brand that has your back, a brand you can trust as much as you trust its products.

Schwarzkopf Professional has built its message around professional colour, professional service and professional support for decades. From visual content supplied to inspire both you and your clients to try new services, to all the details behind each season’s Essential Looks, the latest trend collection and techniques arrive directly at your salon, ready for you to adapt for your clients.

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Schwarzkopf Professional’s dynamic, blended learning system provides you with the tools you need to stay ahead of the game.

Get online education whenever it suits you with ASK Education.

Designed to meet your education needs 24/7, you can find e-learning seminars, fact sheets, videos and much more. Prepare digitally for the training, then join the classroom or live-stream training sessions to reinforce your learning with the eAcademy.

Be ready for anything with all of the tools you’ll need to wow clients. The new Colorpedia book is bringing colour theory to the next level, to help you maximise and advance your colour business with easy-to-understand examples and visuals.

Utilise the House of Color app for ultimate client management – save clients’ colour history, create personalised formulas based on their needs, and learn more with tutorials at the touch of a button.

, with community on social media Be present with the creative und the kopf Professional artists aro live sessions from Schwarz or be e, fpro to catch the next on world. Follow @schwarzkop A and #IGORARoyal featured by using #BeIGOR ON THE COVER

Hair Tyler Johnston. Hair colour Edoardo Palud o.

Clothes Styling Lucy Manning. Make-up Helge Henry Branscheidt. Photography Simon Emmett, assisted by Claudia Gschwand and Mirko Kraef t.

Become the colourist you want to be with the help of Schwarzkopf Professional.

With the right colour products, the right trends, and the right support, the only limit is your imagination.

To find out more about how you can work with Schwarzkopf Professional, visit schwarzkopfpro.com @schwarzkopfpro #SchwarzkopfPro #APassionForHair PAINT | 07

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b t n i a P to boost s e h c n u la t s e The lat lour kit o c r u o y f o s t n the conte

Sp ted! The Slither

Get painting with L’Oréal Professionnel Paris Blond Studio Lightening Clay Powder. Perfect for balayage work, it delivers gentle yet effective lightening effects. lorealpartnershop.com/uk

Created by Becky Sutherland of Pink Lemon Hair in Meadowfield, Co. Durham, The Slither is the freshest way to add a snaking pop of colour to a base shade. “The technique incorporates a section of hair colour in a juxtaposed hue to the rest of the hair. It works best on a full head colour with The Slither effect almost peeking out of the main style,” says Becky. Fang-tastic.

Matrix’s colourful revamp sees a new SoColor and SoColor Sync Pre-Bonded Colour System, with its exclusive Bond-Protecting Concentrate. They’re also pre-blended, ready to deliver trueto-tone results on every base. Look out for the new Neutrals Collection. lorealpartnershop.com/uk

That Seven es Sh

grounded tones Yes, we’ll be seeing more neutral, to the ’70s back ing hark is well Gold but in salons, the year? of ur colo its with Nostalgic Brights. And Step forward Lilac Aura!

Color Excel Gloss by Revlonissimo is Revlon Professional’s first ammonia-free toning range with acid technology. It’s a great low-commitment option after any lightening service to treat and colour hair gently, delivering glimmers of light.

Choose from eight shades and one clear gloss. revlonproshop.com

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Blueprint Balayage

It’s been a busy start to 2021 with a revamp for BLONDME and new eco-friendly packaging for IGORA Schwarzkopf Professional. Standouts include the BLONDME Bond Enforcing Premium Lightener 9+. schwarzkopfpro.com

The new L’Oréal Professionnel Paris Balayage Blueprint education on L’Oréal Access has been designed to de-mystify the balayage process, for both colourists and clients. Siobhan Jones, creative balayage artist and educator for L’Oréal Professionnel Paris, breaks down the process into easy steps, no matter which client you’re applying it to. lorealaccess.com Get speedy with this special series of Evolution of the Color3 FAST from ALFAPARF Milano, with a processing time of just 10 minutes. alfaparfmilano.com

Goldwell’s new SilkLift powder, part of its LightDimensions launch, comes in four variants and there’s a Serum and Brightener to customise each service. goldwell.com

Fresh from the US, STYLETEK is a line of salon foils embossed on both sides, extra thick to avoid annoying tears, with no slip for ultimate grip, a pre-folded edge, and it comes in a variety of sizes and colours. rebelbeautybrands.com

Whatever you have planned for your client’s hair, from fixing DIY mistakes to marvellous makeovers, ensure you have Zalon Colour Remover in your kit to tackle any challenge. hairtools.co.uk

Two f the price оe Last year was a tough one, so Pantone has spoiled us with not one but two Colours of the Year. What’s your 2021 mood? You can go minimal and neutral with Ultimate Gray, or look on the brighter side of life with Illuminating yellow.

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ED, LON BECOMES THREATEN RE SA E TH TO SS CE AC N WHE AN INTO ACTION TO SECU PL W NE A T PU TO E M TI IT’S THAT OFFER RESULTS TS EN TM IN PO AP UR LO CO ME TO TAKE IT TO… TI ’S IT T. OU OW GR TO DESIGNED

LOCKDOWN HAS LEFT CLIENTS re-assessing their colour options – we’ve heard of clients embracing the time indoors to let their natural greys take hold, or of perennial blondes realising they don’t mind their naturally darker hues after all. All of this, of course, sends alarm bells ringing for colourists. But does it have to? Can colourists capitalise on the low-maintenance trend to ensure profitability? Of course!

Next-level natural colour is your key to continued success.

“Think of this trend as a filter for your clients’ hair. It’s their own colour but much, much better,” agrees Brian McCallum, owner of Roar Hair and Beauty salons. For blondes, it’s scattering babylights throughout the top and front of the hair – “maintenance will be minimal, perfect for clients who want people to question whether their hair is coloured or not!” – and brunettes are the focus of glossing services alongside a cut and blow-dry.

Assess your service offerings and colour tools to ensure you have something to offer to natural-loving clients. Schwarzkopf Professional’s comprehensive IGORA line contains colour formulas designed for everything from mature hair (IGORA Royal Absolutes) to fashion colours which fade true-to-tone and don’t require constant upkeep (IGORA Royal Fashion Lights) and colour in just 10 minutes (IGORA Color 10).

“Having essentially been forced into a colour detox with salons closed, we’ve noticed clients want a look that appears effortless at all times,” says F&M Hairdressing creative director, Kevin Paul Finnell. “Bronde shades are a celebrity favourite and have never gone out of style. It’s a lot lower maintenance, and perfect for those who can’t decide whether to go light or dark. It’s a good way to introduce clients to colour and is also much kinder to the hair than a full head of bleach.” Turns out celebs are just like us after all!

The new Balayage Blueprint education from L’Oréal Professionnel Paris lays out how to capitalise on this huge colour trend for all clients; always natural-looking and designed for natural growth, no matter whether they want a subtle or bold transformation. Most importantly, the Blueprint establishes an evolving pattern of regular 10 | PAINT

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clients to keep their hair looking healthy and the colour glossy and vibrant,” she adds.

Wella Professionals’ Grey Blending services are designed to be adaptable to your different grey clients, from those easing into it, to those who want to really amp up their silver siren appeal. Provide clients with numerous options and comprehensive consultations to ensure you’re not losing that client’s previous colour spending.

Peter Mellon, salon director at Medusa in Scotland, has seen a rise in grey services – and is embracing it.

“It’s opened up a whole new colour service, allowing us to introduce a plan consisting of Illumina glossing, lowlights, highlights, clear glossing and Color Touch glossing,” he explains.

Worrying about loss of profit is to miss the opportunity at hand, says Philip Bell, owner of Ishoka Hair & Beauty. “You should help clients embrace their natural colour and encourage them to look at other services such as glossing, toners and nourishing conditioning treatments. Not only are they quicker services, but you can also make a large profit on the shorter appointments and it shows that you are helping the client during stressful times.”

Wella Professionals Grey Blending

appointments. Siobhan Jones, co-owner of Rose & Wild, worked with the L’Oréal Professionnel Paris team in designing this blueprint, noting that: “We’re doing big changes to the hair every time we colour it, it can be damaging. Doing little top-ups that are going to make the colour look more natural is kinder on the hair, and they’re going to be quicker in the salon.”

“There are still ways we can profit from clients deciding to opt for more natural colours,” agrees Suzie McGill, international artistic director at Rainbow Room International. After all, a client opting to grey gracefully will need a helping hand to get there. She says: “They need to do this gradually, booking in for regular cuts or for a more transformational cut to go grey quicker.” Suzie also points to low-level colour services to start with, such as highlights or babylights, along with toners to get their desired grey hue. “They may find their natural hair colour to be a lot duller in appearance due to it lacking pigment. Toners, as well as treatments in the salon, are great services to promote to these

O T IN D E C R O F N E E B Y L L IA T N E “HAVING ESS , D E S O L C S N O L A S H IT W X O A COLOUR DET OK O L A T N A W S T N IE L C D E IC T O N WE’VE ” S E IM T L L A T A S S E L T R O F THAT APPEARS EF HAIRDRESSING KEVIN PAUL FINNELL, F&M

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g n i h t e

S

IN THE WAY

FEATURING CLIENTS AND FRIENDS OF THE SHEFFIELD SALON, THE LAUNDRY ART TEAM SHARES COLOURS AND STYLING WITH A GRUNGE EDGE PHOTOGRAPHY BY NICK EAGLE 12 | PAINT

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HAIR Laundry Art Team. MAKE-UP Leanne Shaw. CLOTHES Primark.

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OPINION

BLONDE UNIVERSE

Hair by Tim Scott Wright@The Hair Surgery, make-up by Stacey Ellen Simpson, styling by Tim Scott Wright Art Team, photography by James Nicklin

IF ‘BLONDES HAVE MORE FUN’, THEN SHOULDN’T EVERYONE GET A PIECE OF THE ACTION? TIM SCOTT-WRIGHT, OWNER OF TIM SCOTT-WRIGHT @THE HAIR SURGERY AND BLONDME AMBASSADOR, EXPLAINS WHY MAKING BLONDE SERVICES AVAILABLE TO EVERY CLIENT WILL NOT ONLY BENEFIT SALONS ON AN ETHICAL LEVEL, BUT ALSO AN ECONOMIC ONE OUR INDUSTRY HAS made huge strides to support diversity in recent years. Brands have created products that are more inclusive and there have been campaigns for better representation across education and training. This movement has filtered down to the front line and salon owners have been confronted with the reality that our services may not be serving our clientele in the best way possible.

This is certainly true when it comes to colour, particularly blonde hair, a service that has traditional been reserved for Caucasian hair types. But now, with the right products and advanced technology and techniques, there is no excuse for salons not to offer a wide range of colour options to suit everyone, regardless of ethnicity or hair shade, type or texture.

The challenge is that stylists may be unsure about how to approach lightening services for hair types they work with less often, and clients with textured hair may not see lighter hair colour as a viable choice. Finding versatile colour products and delivering in-salon training has enabled me to build confidence in my team, equipping them to offer blonde services for all hair types during the consultation process.

For example, with Afro hair – previously a difficult base and hair texture to lighten – the integrated science and versatility of the Schwarzkopf Professional BLONDME system means that I can achieve a level of brightness with premium care that just wouldn’t have been possible before. And, through the creation of inclusive imagery on shoots and for social media, I have been able to demonstrate to clients with textured hair how blonde can be attainable for them.

On a moral level this ensures that we are diversifying our services for the community in which we work. It also means that as a salon we have been able to boost profits by broadening our menu options, making them more inclusive. Diversifying colour services for clients can be extremely lucrative and will only serve to add to a salon’s longevity and success.

Have you got an opinion to share? Let us know @creativeheadmag and we’ll start a conversation 14 | PAINT

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