EDUCATION
Going live Redken has been sharing the techniques of artists from the Tribe on Instagram Live, with top UK stylists and colourists making weekly appearances on the @Redken global Instagram to inspire its one million followers. Meet the local talent making education more accessible than ever, keeping the Redken family engaged and together in the Tribe spirit!
Gary Kehoe House Hair and Beauty, Wexford, Ireland @hairbygaryk WHAT YOU WILL LEARN LUXE BRUNETTE AIR TOUCH BALAYAGE WITH NEW SHADES EQ & COLOR GELS LACQUERS ASH BROWNS A LUXURIOUS, MODERN finish is just one part of what Gary Kehoe has already become known for. He’s an influencer, go-to social guru and balayage boss and has only been educating for four years. He quickly built a clientele around this luxe, long look, and has been educating ever since. He loves seeing confidence develop when he’s educating, “seeing someone unsure of something and seeing them transform and become so confident. There’s nothing nicer – I keep things quite simple in both how I teach and the looks I create, and just add those tweaks to modernise it”. Gary recommends adjusting your language and going back to basics to make sure everyone stays on the same wavelength and can progress together. “You get those courses where people make techniques sound complicated, but I like to keep it simple and then people can tweak the looks themselves to suit their style,” he says. Since joining a Redken salon, Gary has been blown away by the Tribe vibe, in particular the opportunities and the willingness of members to
share formulas and encourage one another. “It’s amazing how social and family-like Redken is,” he muses. “I’ve learnt so much from artists all around the world, all sharing their techniques.” Gary’s brunette air touch balayage is all about helping you get the pro-edge and how to create bespoke blends that will make your results stand out from the colour crowd. His Instagram Live education will feature the new Ash Brown collection from Shades EQ and Color Gels Lacquers, mixing lowlights with trending air touch balayage technique. “A lot of lowlights wash out warmer,” he says of the look, “so by playing with the Ash Browns you can create some great contrast and dimension for a really luxurious hue.” Watch Gary create luxurious brunettes on Instagram Live at 4pm on 19 October @redken
“A lot of people are afraid of warmth but when it’s used in the right way it’s just so expensive looking”
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