Next Stop – Professionals moving from their first home in Charlotte

Demographics and origin:

• Mid-20s to early 30s

• Single, male and female

• Diverse, particularly including East and South Asians

• Moved to Charlotte for work, settling in South End and Uptown, but now looking for something else

Career:

• Heavy representation of banking, but also creatives, tech, health care (including administration) and other professional jobs

• In second job out of school or promoted (rising income)

• Focused on developing their careers

Distinctive characteristics:

• Want less of a party, dorm-like scene, but still value having fun and social places within walking distance

• Work from home, at least on occasion, and like to be in common spaces around other people

• Still developing their individual sense of style

• Happy to live in a building where everyone isn’t just like them in terms of age, life stage, career, etc.

• Most desire “exploration” rather than doing the same thing over and over