Vision and Experience Principles

As humans, we are supposed to be together. We crave interaction, conversation, intimacy and shared experiences. We aren’t built to be lone wolves. When we are truly alone, strange things happen. Remember Tom Hanks in Castaway?

Since the invention of the telephone, the promise of technology was supposed to help bring us together. Family and friends a world apart could feel like they were “right here.” But, with every step of progress, it feels like real human connection is getting farther away. To the point where we sit across tables from each other and text instead of talking. We now have thousands of fake connections instead of a smaller number of real ones — and we aren’t better for it.

People come to the LoSo brewery district in part because they recognize this gap in their lives. They’re not here to sip beer in solitary silence or just to see and be seen. They’re here for open spaces where the buzz of conversation and laughter makes AirPods useless, for long tables where they can’t help but interact with a neighbor at some point, for some digital detox and unexpected collisions with interesting people. And the beer is the perfect, democratic social lubricant that helps make it easier to reach out for those connections.

Too many apartments have embraced the idea of being “alone but together.” They may call themselves “communities,” but they are anything but.

At Novel LoSo, we believe that it is time to bring real human interaction back home. In everything we do, we will promote human interaction and engagement in all shapes and sizes — creating a true community of happier, inspired, more connected people.