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Experience Principles
people’s walls Design to lower
We often think about design as the act of closing things off. We will invest our time and energy in thoughtful design that tries to do the opposite: open things up.
At the heart will be a commitment to blurring the lines between indoor and outdoor spaces — not just on the ground floor but throughout the building as well. Interior and exterior windows will create “long views” of what’s happening, in hopes that people will see an old friend who is walking by or a game of dominoes that is calling their name. Our rooftop lounge will provide our ultimate long view, reminding our residents of their easy access to all of Charlotte.
We will also design communal spaces that help groups of various sizes feel comfortable conversing and collaborating. These spaces will provide a variety of aesthetics and overall vibes, giving people a comfortable place to come together in whatever mindset they are currently in.
While our overall aesthetic will be designed to put people at ease and make them feel welcome — warm natural materials, biophilic elements, natural lighting, etc. — we also recognize the power of design to disrupt routines and draw people together. Our art, both public on the first floor and throughout the building, will be focused on pieces that we think will spark connections by being bold, dynamic, interactive and full of stories to be told about them.
Our approach to the units will also motivate connectivity. Smaller units, chalkboard doors and a focus on living/dining space are examples of ways we can promote engagement with our units.