Supplemental

Logo & Patterns

The NOVEL LoSo Station brand has a stylized supplemental logo and a series of color-coordinated patterns.

Brand Icons

Brand Patterns

There are technically two patterns used with Loso Branding. To the right is Pattern #1. This is the slightly smaller repetitive pattern version of the two styles. This is used as an organic pattern that overlays over color fields, photos, etc. These color pairings are the only approved combinations. All pieces of the pattern must remain the same in color. The only time elements of the pattern can change color is when overlapping into another color field. When this happens, if the shape of the pattern that breaks the field of color is half on and half off, the shape should be split color. All shapes within the separate color field should remain the same color. Additionally, when designing with the pattern, if the pattern doesn’t fill the entire frame, the hard edge of where the pattern stops should never be visible. Selectively delete shapes upon the edge to create an organic edge of the pattern shapes. Lastly, when using this pattern occasionally some of the shapes may obstruct type or a focal point of a photo it is overlaying, selectively deleting shapes is allowed.