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THE NEIGHBORHOOD
“STOP #2”
The Residents
“NEW IN TOWN SEEKING CHARLOTTE EXPERIENCES”
“SOUTH END UPGRADERS”
“YOUNG AT HEART”
NOVEL Atherton is a storied community that is the heart and soul, the town center of South End. NOVEL Atherton is a celebration of the neighborhood’s history and future of industry, innovation and creativity.
We will not be another vanilla building or community. We reject the anonymity and monotony that is found anywhere, everywhere. We will be about stories of who and what has made the South End special over the past years and decades. From the original mill that still marks our community today, to the industrial history reflected in our spaces and designs, to the entrepreneurs and innovators whose stories we tell, to the creative and design culture that has made this one of the most interesting places in Charlotte, there are layers of interest and businesses and people that are South End — and we will tell their stories.
