THE EXPERIENCE PRINCIPLES

South End is not what it is today based on choosing the boring-but-safe option. The community has been successful because of its independence and confidence; its comfort in its own skin. NOVEL Atherton Mill will live up to this principle by embracing designs and decisions that are big and bold. This doesn’t mean obnoxious, fake or over-the-top. For us, big and bold means you are distinctive; you don’t follow the crowd; you are memorable; you set your own style. It means being authentic and interesting. Daring to be different. No one will walk into NOVEL Atherton Mill and feel like they are in just another South End spot. They will feel big; they will feel bold; they will be inspired; they will be home.

We have a unique opportunity in our place at the epicenter of greater South End. We will embrace this opportunity and give the community the places and spaces that it deserves. We will welcome everyone into Atherton Mill, through well-designed and thoughtful roads, walkways and connection points. We will provide the types of public and private spaces that encourage our residents, our visitors, and the broader community to linger for an extra few minutes — or hours. Our team will know our community — and give individualized advice on where to go and who to meet. South End has been the place to be for a while. But now, there is a real place to be.

Once home to flourishing textile mills, the Atherton location has transformed throughout the years, yet has never failed to serve as the heart of South End. Here, you can relax into the romance of living in luxury, surrounded by beautifully refurbished and historic buildings.

Providing a setting that is singular in its history, considered in its design and significant in its contributions, NOVEL Atherton begins a new chapter of curated and intentional revitalization here in Charlotte. Immediately tap into local charm with iconic on-site dining and shopping experiences. Connect with neighbors and friends at nearby craft breweries and coffee shops, or adventure out together on the Rail Trail. At NOVEL Atherton, you can experience a reverence for a lifestyle that is truly enriched by connecting a treasured past to our bright future.