THE BRAND TAGLINE

Additional Lines

The Brand Voice

The Key Words

When designing something new, leave “clear space” around the NOVEL logo to give it visual separation from other elements. The minimum clear space for the NOVEL Atherton logos is shown in gray and should be no less than the size of the icon. The integrity of the NOVEL logo set must be respected at all times. Any modifications diminish the impact. Below are some prohibited uses for the logo set.

Novel Atherton Logo Guidelines

Safe Area

Prohibited Uses

DO NOT skew, rotate or disproportionately scale the logo

DO NOT set the logo in a tight shape

DO NOT use effects on the logos, such as a drop shadow

DO NOT modify the logo color or typography

DO NOT use the positive version of the logo on a dark background

DO NOT use the reverse version of the logo on a light background