NOVEL ATHERTON & CRESCENT LOGO GUIDELINES

In some instances, it is necessary to pair the NOVEL Atherton logo with the full Crescent Communities logo or the Crescent Communities name.

In most cases, the full Crescent Communities logo will be used. Such instances could include the back of brochures, a website or web splash page, rack cards, construction banners, video end cards or other materials where there is a need to tie in the Crescent Communities entity.

When pairing the two logos, it isn’t always necessary to place the two next to each other, as long as the Crescent Communities logo is legible and doesn’t violate the NOVEL clear space.

In limited instances, the full Crescent Communities logo may not be able to be added. Some examples of this are when the space being used is too small, such as a small monument sign, a business card or other instances where the full logo won’t fit or doesn’t seem applicable. In these cases, a type lockup set in Gotham Medium can be used as long as it doesn’t interfere with the NOVEL Atherton clear space.

Primary Horizontal

Primary Vertical

Primary Horizontal / Crescent Type Addition

BY CRESCENT COMMUNITIES

Primary Vertical / Crescent Type Addition

BY CRESCENT COMMUNITIES

Akrobat Bold is used for primary headlines and Zviro is used for accent headlines. New Century Schoolbook is used for body copy and can be used in Roman and Italic.

The NOVEL Atherton brand is based on two colors, black and metallic silver. Black can be used in various opacities.

The NOVEL Atherton secondary colors are PMS 2627 C Purple, PMS 1955 C Red, PMS 465C Yellow and PMS 7762 C Green. These colors should be used as accents to the primary color palette, but never in place of them.

The background textures have been created to add interest and reinforce the NOVEL Atherton brand. The Light Parchment and Black Parchment background textures can be used in both print and web pieces.

Background Textures

LIGHT PARCHMENT

DARK PARCHMENT

Much of NOVEL Atherton’s branding centers on it’s tagline of “An uncommon place with a common thread”. To reinforce this, a series of illustrated frames, separators and thread links that can be used together to create branding elements to reference back to the history of Atherton Mill. These can be used to contain type contructions, accentuate photography and add to designs for NOVEL Atherton.