World of Coffee 2014 Preview

YOU ARE INVITED TO THE GREATEST

COFFEE SHOW ON EARTH

World of Coffee Rimini 2014 10-12 June www.worldofcoffee-rimini.com

THE

COFFEE EVENT OF THE YEAR WHAT?

World of Coffee Rimini 2014, Europe’s leading speciality coffee event, featuring the World Barista Championship, the World Brewers Cup, the World Coffee Roasting Championship, plus a host of seminars, demonstrations and classes, as well as 4,500 sq.ft of exhibition space where the industry’s leading suppliers will showcase the latest trends and innovations in coffee.

WHERE?

Rimini Fiera Rimini Expo Centre, Via Emilia 155, 47921 (RN), Italy Access via West Entrance

WHEN? 10-12 June 2014

OPENING HOURS 10.00-17.00

TICKETS

One day ticket: E20 Season pass: E30* * One entry per day for three days

Early bird rates: Book prior to 17 May and receive one-day tickets for E10 and three-day passes for E20.

Purchase tickets online at worldofcoffee-rimini.com or call the ticket hotline, +39 06 452108391 (Mon-Fri, 9.00-18.00; Sat 9.00-14.00) Tickets for the SCAE World Roasters Summit (14.00-17.30, 10 June) are E55+VAT and include a Tuesday pass to World of Coffee. Email ciara.moffatt@eventhaus.ie to register.

WHO’S GOING?

More than 5,000 coffee professionals, including the world’s leading coffee suppliers, baristas, roasters and brewers.

WHERE TO STAY

Visit worldofcoffee-rimini.com for a list of hotels in the area.

You can book online to avail of special World of Coffee room rates.

HOW

TO GET THERE

ROAD

The Rimini Expo Centre is connected to the A14 BolognaBari-Taranto motorway, which provides connections to all the major European motorways (see autostrade.it).

Exit: Rimini Sud (7 km) – Rimini Nord (6 km).

If arriving before 9 June there is a shuttle bus available from Bologna Airport to Bologna Central Railway Station (E6, ticket bought on board) where you can get a train directly to Rimini Central Railway Station (tickets c.E15).

RAIL

For further air transport options visit worldofcoffee-rimini.com.

An extensive railway network connects Rimini to major destinations in Italy and Europe. Take the No.9 bus from Rimini Train Station to Rimini Fiera Trade Fair Complex.

AIR

Rimini – San Marino Airport is approximately 8km from Rimini Expo Centre on the SS16 “Adriatica” road. Take the No.9 bus from Rimini Airport Rimini Fiera Trade Fair Complex.

Bologna Airport is 120km from Rimini Fiera (A14 motorway). There is a free Shuttle Bus Service, available only during the exhibition (9-12 June), from Bologna Airport to Rimini Fiera. A return service will be in operation. The estimated route time is 90 minutes. The shuttle bus must be booked in advance. See worldofcoffee-rimini.com for details.

PUBLIC TRANSPORT Buses From Rimini Central Railway Station, No. 9 bus; from Rimini Sud (Miramare), No. 10 bus; From Rimini Nord (Torre Pedrera), No. 5 bus.

Taxi T: +39 0541 50020

Car Hire Special car hire rates are available from AVIS Autonoleggio.

T: +39 0541 51256 199 100 133 W: avisautonoleggio.it

WHAT TO DO WHEN

YOU’RE THERE

MEET & GREET

Mingle with your coffee peers at the SCAE Beach Party (19.00-22.00, 10 June, held in conjunction with Coffee Kids, tickets available at SCAE Shop), and Barista Party (20.00, 12 June).

Authorised SCAE Trainers (ASTs) will meet on 9 June (12.00-17.00) in Rooms Tiglio 1&2. A meeting for SCAE National Coordinators will also be held on 9 June (10.0015.00) in Acero, Level 1.

WATCH

The World Barista Championship (WBC), World Brewers Cup (WBrC) and World Coffee Roasting Championship (WCRC) where the greatest baristas, brewers and roasters on the planet will put their skills to the test as they compete for coffee’s ultimate accolade. (See schedule for more details.)

SCOUT

Meet with more than 180 of the coffee industry’s top suppliers, scout for the latest must-have products and learn about upcoming trends and developments in coffee in the World of Coffee Pavilion. View the full list of exhibitors at worldofcoffee-rimini.com/visitors/exhibitors-list/.

LEARN

Boost your coffee knowledge at the Coffee Information Exchange and SCAE’s Education Workshops.

(See schedule for more details.)

DEBATE

The SCAE Roasters Summit will take place on 10 June (14.00-17.30). Tickets are priced e55.

Speakers include Julian Dixon, Commodity Broker (Coffee), INTL FC Stone (Europe); Aaron Davis, Head of Coffee Research, Royal Botanic Gardens, UK; and Morten Münchow, coffee roaster, teacher, researcher and Owner of CoffeeMind.com.

MAKE SURE TO VISIT

The Speciality Coffee Association of Europe stand where you can learn about the latest SCAE initiatives, including the ground-breaking new SCAE Coffee Diploma System which will be officially launched at this year’s show. Annemarie Tiemes, SCAE Education Field Manager, will introduce the CDS at a presentation on Tuesday, 10 June (16.15-17.00pm) on the Coffee Information Exchange stage.

DON’T FORGET TO

Join SCAE if you’re not already a member. A membership form is available at the SCAE stand. New members who join SCAE at World of Coffee will be entered into a draw to win a field trip to Colombia later this year.

SHOP ’TIL YOU DROP

Swing by the SCAE Shop where you can purchase some great coffee products.

CHECK OUT

The Village, where micro roasters and producers and startup coffee companies will present their products; the Brew and Espresso Bars, where you can sample the world’s best coffees; and the SCAE Photographic Competition display where you can vote for your favourite photos.

Also look out for the Barista Guild of Europe stand.

The BGE is a working group of talented baristas and coffee professionals which has formed through SCAE’s efforts to create a European Guild. The Guild is planning a large event in Greece in late summer which will combine professional education, interesting lectures and social activities. More details will be announced at the show.

GRAB

The World of Coffee Show Guide, containing a guide to Rimini and tips for the best places to go, eat, stay, and drink coffee, plus a comprehensive directory of coffee suppliers which is a useful tool during and after the show.

TAKE PART

World of Coffee could not happen each year without the help and support of a dedicated team of volunteers. If you would like to take part in the production of one of the World Coffee Events, including the World Barista Championship, World Brewers Cup and World Coffee Roasting Championship, then why not apply to join the volunteer crew?

Volunteers are rewarded with tickets to the show and other special perks. And as a bonus, you can hang out with some

of the world’s most talented and interesting coffee pros For more details and to apply to become a volunteer visit worldofcoffee-rimini.com/visitors/volunteer.

ENGAGE

Chat with the WOC team and stay tuned for the latest show updates on: SCAE_Events SCAEWorldofCoffee scaeevents scaeworldofcoffee SCAEWorldofCoffee Post your updates with the hashtags #WorldofCoffeeRimini, #SCAE, #WBC2014 (World Barista Championships), #WBRC2014 (World Brewers Cup), #WCRC2014 (World Coffee Roasting Championships).

START PLANNING

Get ready for World of Coffee 2015 when it heads to Gothenburg next year. To start planning for your next fix of the world’s greatest coffee show visit worldofcoffee-nordic.com.

MORE INFO

Visit worldofcoffee-rimini.com for more details about this year’s event.

WORLD OF COFFEE

DAILY SCHEDULE TUESDAY, 10 JUNE 8:00-16:30 WBC Round One

LOCATION

9:00-18:00

WCRC Round One

WCRC Stage

10:00-17:00

Exhibition Floor Open

Halls A7/C7

10:00-17:00

SCAE Education Workshops and Coffee Information Exchange Coffee Information Exchange Stage

10:00 -17:00 SCAE Photographic Competition Display

WBC Stage

Photography Stand, Exhibition Floor

World Cezve/Ibrik Championship Training Day

World Cezve/Ibrik Championship Stage

10:00-17:00

Brew and Espresso Bar Hours

WBC Brew Bar/Espresso Bar

11:00-14:30

WBrC Round One

WBrC Stage

14:00-17.30

The World Roasters Summit

Tiglio 1&2

16:00-17:00

New Product of the Show Awards

NPSA Stand, Exhibition Floor

17:00-18:00

WBC Semi-Finalist Announcements

WBC Stage

19:00-22:00

SCAE Beach Party in conjunction with Coffee Kids*

Grand Hotel Rimini

*Tickets available at SCAE Shop, bat & ball included (while stocks last)

WEDNESDAY, 11 JUNE 8:30-17:00 WCRC Round One, Day Two

LOCATION WCRC Stage

10:00 -17:00 Exhibition Floor Open Halls A7/C7 10:00-17:00 SCAE Education Workshops and Coffee Information Exchange Coffee Information Exchange Stage 10:00 -17:00 SCAE Photographic Competition Display Photography Stand, Exhibition Floor 10:00-17:00

Brew and Espresso Bar Hours

WBC Brew Bar/Espresso Bar

10:00-15:00

WBC Semi-Final Round

WBC Stage

10:00-14:30

WBrC Round One, Day Two

WBrC Stage

World Cezve/Ibrik Championship Semi Finals

World Cezve/Ibrik Championship Stage

15:30-16:15

WBC Finalist Announcements

WBC Stage

17:15-17:45

WBrC Finalist Announcements

WBrC Stage

THURSDAY, 12 JUNE 10:00-17:00 Exhibition Floor Open

LOCATION Halls A7/C7

10:00-17:00

SCAE Education Workshops and Coffee Information Exchange Coffee Information Exchange Stage

10:00-17:00

SCAE Photographic Competition Display

Photography Stand, Exhibition Floor

10:00-16:00

Brew and Espresso Bar Hours

WBC Brew Bar/Espresso Bar

10:00-12:00

WBrC Final Round

WBrC Stage

10:00-13:00

WCRC Day Three

WCRC Stage

11:30-15:30

WBC Final Round

WBC Stage

13:00-14:00

World Brewers Cup Awards Ceremony

WBrC Stage

World Cezve/Ibrik Championship Finals

World Cezve/Ibrik Championship Stage

14:00-15:00

World Coffee Roasting Championship Awards Ceremony

WCRC Stage

15:30-16:30

World Barista Championship Awards Ceremony

WBC Stage

20:00

Barista Party

Coconuts Bar & Nightclub

WBC - World Barista Championship; WBrC - World Brewers Championship; WCRC - World Coffee Roasting Championship Schedule is subject to change

WORLD ROASTERS

SUMMIT

SCAE will host its second annual World Roasters Summit at World of Coffee Rimini.

The World Roasters Summit, which was introduced at last year’s show in Nice, is the only specific union of roasters, and those interested in roasting, in the world. The event was created by SCAE to celebrate the vital role roasters play in the creation of speciality coffee and to provide roasters from across the globe with a platform where they can share ideas, identify trends and debate issues concerning the sector.

Date: Tuesday 10 June Time: 14.00-17.30 Price: e55+VAT Email: Ciara Moffatt at ciara.moffatt@eventhaus.ie to book your place.

SPEAKERS AT THE 2014 WORLD ROASTERS SUMMIT INCLUDE: GODFREY BATTE Executive Director of the Africa Academy, Africa Barista Champion and Coffee Corp Trainer with the Coffee Institute of USA africacoffeeacademy.com

DR MORTEN MÜNCHOW Coffee Roaster, Researcher, Lecturer at the London Coffee School and Owner of CoffeeMind coffee-mind.com

JULIAN DIXON Commodity Broker (Coffee), INTL FC Stone (Europe) Ltd intlfcstone.com

DR AARON DAVIS Head of Coffee Research at the Royal Botanic Gardens, UK kew.org The event will be held on Tuesday, 10 June from 14.00-17.30 in Tiglio Room 1. Tickets cost e55+VAT and include a one-day pass to World of Coffee (Tuesday only). Spaces are limited so please book early to avoid disappointment.

Image: 3FE

SCAE WORKSHOPS

Are you on a never-ending quest to learn more about coffee?

Then visit SCAE’s Workshops at World of Coffee 2014 where a team of experts will give talks and provide practical demonstrations on a range of coffee topics.

TUESDAY, 10 JUNE Session: 10.30-11.15 Topic: Chemical Changes During the Roasting Process SCAE CDS Level: Roasting Professional Presenter: Morten Münchow

Morten Münchow, the creator of the Coffee Diploma System Roasting module, will provide an overview over the chemistry subjects required in the SCAE Coffee Diploma System (CDS) Professional level and will also explain the concepts needed to be understood before taking the exam.

Session: 12.30-13.15 Topic: Impact of Coffee Processing on Flavour Profile SCAE CDS Level: Green Coffee Intermediate Presenter: John Thompson

John Thompson, creator of the Coffee Diploma System Green Coffee module, will present this seminar on flavour profile. He will look at how variations in the processing of coffee at origin impacts on the final cup profile when other factors such as variety and altitude remain the same.

The workshop is mostly practical, being based round a cupping session, but will also involve a discussion of why process changes flavour profile.

Session: 14.30-15.15 Topic: The Science of Milk SCAE CDS Level: Barista Skills Intermediate Presenter: Paul Meikle-Janney

Paul Meikle-Janney, creator of the Coffee Diploma System Barista modules, will present this seminar on milk science. Paul will demonstrate how to get the most from milk by understanding the basic science behind how it is processed, why it foams, or, more importantly, why it doesn’t! Attendees will learn the steps for producing perfect micro foam and the basic principles behind latte art.

Session: 16.15-17.00 Topic: The Art of Brewing Great Coffee SCAE CDS Level: Brewing Intermediate Presenter: Paul Stack

Paul Stack, SCAE Vice President, Chair of the SCAE Education Committee and Operations Director of Marco Beverage Systems, will present this seminar on

brewing. He will outline the secret of making a properly extracted coffee and discuss the essential elements of coffee brewing. Attendees will be able to taste how they can influence the final cup, learn what correct coffee extraction means and understand the core of great brewing: balancing strength and extraction in the cup.

WEDNESDAY, 11 JUNE Session: 10.30-11.15 Topic: Creating a Successful Blend SCAE CDS Level: Roasting Professional Presenter: Jon Willassen

Attendees will improve their knowledge of roasting by learning about the specific difficulties of blending with regards to costs and waste factor in this seminar presented by Jon Willassen of JW Coffeesolutions. Jon will highlight the creativity required when creating your own blend.

Session: 12.30-13.15 Topic: Developing Sensory Skills SCAE CDS Level: Sensory Skills Intermediate Presenter: Léa Desportes

The goal of this seminar is to discover “Le Nez du Café”, a unique product to train the nose and to learn how to recognise the aromas of the different coffees of the world.

Following the presentation by Léa Desportes of Editions Jean Lenoir, attendees will be offered an opportunity to develop their skills in a practical session.

Session: 14.30-15.15 Topic: Brewing Extraction and Refractometers SCAE CDS Level: Brewing Intermediate Presenter: David Locker

David Locker, creator of the Coffee Diploma Brewing module, will illustrate how to scientifically measure coffee strength and chart a coffee’s extraction. Attendees will learn how to analyse both brewed coffee and espresso, chart their extraction and troubleshoot the brew to deliver a correctly extracted, well-balanced cup. Using a digital refractometer to measure each cup, participants will learn how to use the equipment correctly to scientifically compute a coffee’s extraction and reference against its taste.

Session: 16.15-17.00 Topic: Water Quality for Brewing SCAE CDS Level: Brewing Professional Presenter: Ronny Billemon

Ronny Billemon from Pentair will explain how water quality is important for brewing coffee and detail which impurities in water will affect coffee’s flavour.

BOOK YOUR PLACE

The SCAE workshops and Coffee Information Exchange seminars are free to attend but spaces are limited to 30 seats for each session. If you would like to reserve a seat please contact Julie Barwick, SCAE Education Development Coordinator, at julie@scae.com and arrive five minutes in advance of the presentation. All other seats will be available on a first come, first served basis.

THURSDAY, 12 JUNE Session: 10.30-11.15 Topic: The Sensory & Cup Tasting Experience SCAE CDS Level: Sensory Skills Intermediate Presenter: Edouard Thomas

Edouard Thomas, creator of the Coffee Diploma System Sensory and Cup Tasting module, will explore our perception of taste, smell, flavour, examine our thresholds and explain how to be aware of changes to our sensory systems.

Session: 12.30-13.15 Topic: Understanding the Coffee Markets SCAE CDS Level: Green Coffee Professional Presenter: Ludovic Maillard

This seminar will teach the principles in planning and management of green coffee stocks. Ludovic Maillard of Maison P. Jobin will identify the basic market principles that are involved in pricing changes, and show how to create green coffee contracts. Attendees will also learn how to apply knowledge of seasonality in coffee cropping, shipping and storage, quality differences and different certification schemes into green coffee stock management.

COFFEE INFORMATION EXCHANGE

SCAE will present a series of talks on a variety of coffee subjects on the Coffee Information Exchange education stage at World of Coffee.

TUESDAY, 10 JUNE Session: 10.30-11.15 Topic: Potato Defect in East Africa Coffees Presenter: Susie Spindler

Rwanda and Burundi’s top quality coffee producers and loyal supporters continue to deal with a defect that causes a random potato flavour in otherwise spectacular coffee.

The defect has created huge financial problems for buyers, for farmers and for the African Great Lake countries that are focused on producing speciality coffee. Susie Spindler, of the Alliance for Coffee Excellence, will discuss what is known about the defect, what steps are being taken to reduce it and how speciality roasters can become more involved to help.

Session: 12.30-13.15 Topic: Demystifying Green Coffee Certification Labels Presenter: Alberto Polojac

Certification and verification schemes can be powerful tools for value addition, access to a fast-growing market segment and the dissemination of good agricultural, environmental and social practices. In this seminar, authorised SCAE trainer, Alberto Polojac, will explain various aspects of the existing certification programmes focusing on sustainability and highlighting their differences and similarities.

Session: 14.30-15.15 Topic: How to Set Up a Roastery Business Presenter: Morten Münchow

Setting up a roastery is a complex business. Morten Münchow will highlight the basic technical requirements as well as the intuitive and fun ideation processes that can help develop a strategy and a focus for a future business.

Session: 16.15-17.00 Topic: Introduction to the Coffee Diploma System Presenter: Annemarie Tiemes

Annemarie Tiemes, SCAE’s Education Field Manager, will give an overview of the new SCAE Coffee Diploma System, detailing the new Foundation, Intermediate and Professional levels for the Barista, Brewing, Sensory, Green Coffee and Roasting modules.

WEDNESDAY, 11 JUNE Session: 10.30-11.15 Topic: Sustainability in the Coffee Industry Presenter: Marieke Rodenhuis

Marieke Rodenhuis from the Progreso Foundation will talk about its unique approach to capacity building of farmer organisations and the challenges that farmer organisations face in order to be part of the speciality coffee value chain in a sustainable way.

Session: 12.30-13.15 Topic: Classifying Green Coffee Presenter: Alberto Polojac

Alberto Polojac of Imperator will provide an overview of the different types of defect likely to occur in green coffee and their causes. He will demonstrate how to physically examine green coffee samples, identify physical defects, and use key equipment needed for effective quality assessment of green coffee.

Session: 14.30-15.15 Topic: Healthy Women, Healthy Harvest Presenter: August Burns

Grounds for Health was founded in 1996 by a coffee buyer travelling in Mexico when he learned about the major human and financial toll of cervical cancer. This seminar is presented by August Burns from Grounds for Health, who will discuss the organisation’s programmes in South America and Africa.

Session: 16.15-17.00 Topic: How to Balance your Espresso Presenter: Andrej Godina

Authorised SCAE Trainer and master barista, Andrej Godina, will demonstrate how to create a great espresso. Andrej will provide a basic understanding of coffee, detail the importance of freshness and preparing your workspace and examine grinders (both traditional dosing grinders and on-demand grinders). He will also illustrate the correct dosing and tamping techniques and demonstrate how to fine tune the extraction of espresso to create a balanced flavour.

THURSDAY, 12 JUNE Session: 10.30-11.15 Topic: How to Set Up Your Training School Presenter: Patrick O’Malley

Patrick O’Malley, an authorised SCAE trainer from the USA, will discuss various types of training facilities, the layout, workflow and design options. This will include information about the correct equipment, books and tools required to teach the SCAE Coffee Diploma System modules. He will also outline the mechanical needs of power, water, water filtration, drains, lighting and ventilation required when setting up a centre.

their communities’ most pressing needs. Rebecca Singer will introduce Coffee Kids’ programmes and reveal how SCAE is supporting the organisation.

Session: 12.30-13.15

Session: 14.30-15.15

Topic: Coffee Kids Presenter: Rebecca Singer

Topic: The Education Focus of Field Trips Presenter: Colin Smith

Coffee Kids works with organisations in coffee-farming communities throughout Latin America to create projects in the areas of education, healthcare, economic diversification, food security and capacity building.

These efforts allow coffee farmers to reduce their dependence on the volatile coffee market and confront

Colin Smith has huge experience leading field trips for SCAE. He will explain the value of SCAE educational trips for both participants and hosts, and detail how participants can taste many coffees, meet farmers, learn about the problems involved in growing and processing coffees, make new friends and network with peers.