Styleguide
LOGO / Mono This is the Culture24 logo. It can be used in a number of ways. The following style guide shows examples of how it can be used in mono ( in black and white ) , in colour and on a variety of backgrounds
LOGO / Fonts
ABCDEFGH abcdefgh 12345 AV E N I R - H E AV Y
ABCDEFGH abcdefgh 12345 AV E N I R - B O O K
Alongside the logo the brand font Avenir should be used wherever possible.
Promoting and supporting the cultural sector
LOGO / Colour
Colour is an integral part of the Culture 24 identity. The colours used are consistent throughout the website and change depending on the subject matter used.
R/0 G/227 B/140
R/0 G/217 B/235
R/225 G/181 B/0
R/255 G/84 B/212
R/168 G/113 B/181
C/75 M/0 Y/75 K/0
C/93 M/6 Y/0 K/0
C/0 M/50 Y/100 K/0
C/3 M/100 Y/3 K/0
C/36 M/64 Y/0 K/0
COLOUR RANGE
LOGO / Colour
Colour is an integral part of the Culture 24 identity. The colours used are consistent throughout the website and change depending on the subject matter used.
LOGO / Colour
In addition to the logo, there is also a full range of colour ways that work with the ‘ WeAreCulture24’ logo that have been created for the ‘weareculture24.org’ domain.
IMAGE / The 3D slash The 3D slash image is an important part of the assets that
09 images will be provided:
make up the C24 identity. Images will be provided for a
BEACH / COBBLES / FLOORBOARDS / MODERN GALLERY
selection of locations that convey that variety of work and
HISTORIC / LIBRARY / STAIRS / WAREHOUSE / GRAFFITI
situations that C24 work in.
IMAGE / The 3D slash These 10 images will be supplied in 2 brand colours each as hires RGB jpeg files. These images can be cropped and used on a variety of compositions and page sizes.
PORTRAIT
SQUARE LANDSCAPE
IMAGE / Printed Collateral The images, logo and font combine to create a striking brand look that can be used on all printed assets. Below is examples of how the business cards and a brochure cover may look.
Promoting and Supporting the Cultural Sector
IMAGE / Additional Imagery
Additional imagery used by C24 should have a unifrom
Layered psd files have been provided in the 5 brand
treatment, with coloured gradient slashes.
colours so C24 can replicate this effect.
ASSETS / Brand copy As an additional element to the branding, the logo can
These lines can be used on printed material as well as
become part of a series of lines that help give a sense of
throughout the websites.
what Culture24 do and the brand personality.
We are.. Culture 24 We breathe.. Culture 24 We love.. Culture 24 We share.. Culture 24 We publish.. Culture 24
A S S E T S / To n e o f V o i c e Culture24 are passionate and excited about culture and all its forms. This energy. knowledge and enthusiasm should come accross in all written communication
We are inspiring We are passionate We are knowlegeable We are ground breaking We are a friends of the new We are in love with culture
ASSETS / Provided
In the asset pack, that will be provided alongside this styleguide you will find: LOGOS
IMAGE TREATMENT
_Black, White and all colours as EPS files (RGB)
_ for additional imagery, there is a Photoshop
_Black, White and all colours as PNG files (RGB)
file which you can apply to your images. It is
_Black and colours as JPEG files (CMYK)
supplied in all 5 colours.
IMAGES
FONT
_ x10 Images with the 3D slash in 2 colours each
_ The full font family Avenir is supplied.