MTV Live & Loud

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

MTV LIVE & LOUD

CONTENTS

PAGE 3 - Introduction PAGE 4 - Riot Grrrl PAGE 5 - Punk Type PAGE 6 - Patches & Studs PAGE 7 - Plaid PAGE 8 - Skater Pattern PAGE 9 - Gig Poster PAGE 10 - Photocopy Glitch PAGE 11 - Legal Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

MTV LIVE & LOUD

For over 32 years MTV has been about creating and reflecting contemporary pop culture for the young generation. MTV is the world’s most valuable media brand. It is beyond television. It is the planet’s leading authority in pop culture. It invites a deeper exploration of life.

And, for millions of young people around the globe, MTV actually becomes life.

For over 30 years, MTV has evolved, attacked the norm, and detonated boundaries. It unites worlds with a voice that entertains and informs generations at each and every consumer touchpoint.

Since its launch, over 2.5 billion people have been born to the MTV generation. On air, online and on the minds of millions, MTV owns a space in our global collective conscience. Those who watch it, want it. Those who’ve never seen it, want it more. From music to fashion.

From politics to sports. From what’s new to what’s newer, MTV delivers cutting-edge music and topical, real-life situations that empowers it as one of the world’s most influential brands.

Please use this guide as an inspirational tool to create your own original MTV Music Television designs. The assets shown in this guide can be used as they are or you can use them as inspiration or reference tool to influence your own ideas. When designing your own assets please keep in mind the following guiding principles:

There really is only one MTV.

- does it relate to music?

- does it tie into a current trend?

- does it embody a pop culture style?

©2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 3 - INTRODUCTION

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 4 - RIOT GRRRL

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 5 - PUNK TYPE

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 6 - PATCHES & STUDS

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 7 - PLAID

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 8 - SKATER PATTERN

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 9 - GIG POSTER

MTV LIVE & LOUD

Composition

Pattern Application

Š2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 10 - PHOTOCOPY GLITCH

MTV LIVE & LOUD

A COPYRIGHT AND TRADEMARK NOTICE IN THE FOLLOWING If the size of the product makes it difficult to FORM MUST APPEAR ON ALL LICENSED MERCHANDISE. accommodate these standard notices then specific POINT OF SALE SIGNAGE, PACKAGING AND IN ALL permission needs to be sought from MTV in respect ADVERTISING FOR ANY LICENSED MERCHANDISE. to an abbreviated notice. ©2013 Viacom International Inc. All Rights Reserved.

MTV, MTV Music TelevisionTM and all related titles, logos and characters are trademarks of Viacom International Inc. SHORT FORM: ©2013 Viacom International Inc.

nOTE: THERE SHOULD BE NO SPACE BETWEEN THE COPYRIGHT SYMBOL © and the year.

NOTE: the year in the copyright line is the year that the product goes on shelf. whenever a trademark is used, it must be accompanied by the trademark symbol TM.

©2014 Viacom International Inc. All Rights Reserved. MTV, MTV Music Television TM and all related titles, logos and characters are trademarks of Viacom International Inc.

Page 11 - LEGAL