Brand Guidelines

BRAND GUIDELINES

The following guidelines provide information for the correct usage of the AWESTRUCK logo and ensures a consistent and professional public image for the brand.

LOGO

The following page provides examples of how the AWESTRUCK logo can be used with brand colors.

MONO

The following page provides examples of how the AWESTRUCK logo can be used in mono ( in black and white ).

STAMP

Within the AWESTRUCK brand, there is also the possibility of using the AWE stamp, in case of a small image size, keeping the brand look and feel.

COLOR

Colors are an important part of the AWESTRUCK brand, and should be consistent throughout digital and print material, and change depending on the subject matter used.

Orange

C 0 M 50 Y 100 K 0

PANTONE 144 C - SOLID COATED

Grey

C 0 M 0 Y 0 K 50

PANTONE COOL GRAY 10 C

Dark Grey

C 0 M 0 Y 0 K 85

PANTONE 445 C

Light Grey

C0 M0 Y4 K8

PANTONE WARM GRAY 1 C - SOLID COATED

FONT

Alongside the logo, The brand font AWESTRUCK should be used in branded pieces, headlines and graphic treatments.

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890

FONT

When the brand font AWESTRUCK is not used, Century Gothic should be used when ever possible. This will commonly be used in any body copy, document copy or any other communications.

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890

COPY

The all-caps version ( AWESTRUCK ) is better suited for proposals, case studies, promotional/marketing materials and other introductory or more branded uses. The standard version ( Awestruck ) is fine for daily emails, legal copy, repeated use within a document, or any other casual use. Please keep usage consistent within documents, however. One case in which both versions can be used in one document is when AWESTRUCK is used in title or header copy (or as the very first instance in an text doc), with all remaining instances being Awestruck.

Acceptable:

NEVER acceptable:

AWESTRUCK Marketing Group Awestruck Marketing Group AWESTRUCK Awestruck

AweStruck AWEstruck aweSTRUCK awestruck

UNACCEPTABLE USAGE

When applying the logo, there are some basic rules of usage that should be followed. In case of typing the brand name capitals ( AWESTRUCK ) is recommended.

No strech

No elongate

No color change

No outilne

No font change

UNACCEPTABLE USAGE

Our logo should never be presented in Orange and Black. When using orange, the greys should be used. Black should only be used when in monotone.

Acceptable:

NEVER acceptable:

Turn static files into dynamic content formats.

Create a flipbook