PR TIPS WITH ANIKA
Knowing Your Customer
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While you may feel that you know your brand story, you may still be stumped on what types of stories will resonate for your audience - whether consumers, future customers, or journalists. As you’re ramping up your holiday messaging, it’s important to hone in on your ideal customer, above all else. New York Times best-selling author Ramit Sethi said it best: “Algorithms change. Tactics change. But the fundamentals of learning what people want, seeing exactly where you can help them, and then telling the right people about it are classic strategies that worked 1,000 years ago and will work 1,000 years from now.” In order to be an effective marketer, it is vital to understand your audience(s) and tell your brand story or entrepreneurial journey in a way that they will identify with. This is where customer personas come in. First of all, if you haven’t yet, identify your ideal customer. How do you know your ideal customer, if you haven’t identified them yet?
