Media Kit 2016-17
The Runner is CSU Bakersfield’s student newspaper, distributing
2,000 copies biweekly across the Bakersfield and Antelope Valley campuses, as well as around the Bakersfield community.
Index Effective Advertising.................................................................. 1 About us....................................................................................2 The Audience............................................................................. 3 Print Advertising......................................................................4-5 Digital Advertising...................................................................6-7 Additional Opportunities.............................................................8 Discounts....................................................................................9
The Runner is located in Modular East 3. Our phone number is 661-654-2165. For additional information, please contact: Jennifer Burger Advisor to The Runner jburger1@csub.edu
Megan Oliver Business Manager moliver9@csub.edu
Effective Advertising
r e v O s a h t e k r a The College M r! e w o P g n i d n e p S n i n o i l l i B 3 $52
How much attention are college students paying to ads?
Ads on social media sites: Contests or promotions: College newspaper ads: Pre-roll/Online video ads: Social Media! Online banner ads: College students reported
71% 58% 50% 46% 41%
using these sites once or more a week!
75%
36%
52%
Over Half of Students Read The Print Edition of Their College Newspaper! Among Readers, 65% are Reading It At Least Once A Week.
Sources: Refuel Agency and Crux Research Inc. “College Explorer ‘14” Refuel Agency “College Explorer 2015”
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About us WHAT IS THE RUNNER? The Runner is student-run newspaper working in conjunction with the Communications Department at California State University, Bakersfield. Our newspaper is published biweekly each semester and daily online at our website, therunneronline.com.
AN AWARD 6 201 WINNING TEAM!
CCMA — California College Media Association AJ Alvarado, first place — best sports photo for weekly, CSUB wins third match in row. AJ Alvarado, third place — best photo series for weekly, PBR Blue Def Series rides into town Esteban Ramirez, third place — best sports story for weekly, From humble beginnings to all-time scorer The Runner, third place — best special issue for weekly, 40th Anniversary of The Runner Issue Shelby Parker, honorable mention — best arts and entertainment story for weekly, “McFarland, USA” runs into our hearts The Runner Online, honorable mention — best website for weekly ACP – Associated Collegiate Press Best in Show 7th place, best small-school website
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The Audience
CSU, Bakersfield is a 4-year public school.
SO, who reads The Runner ?
88% rgradu
87%
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Master’s
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13%
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12%
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ll-Time Fu
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62%
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38% Circulation: 2,000 School Enrollment: 9,000 Faculty and Staff: 900
Frequency: Biweekly Published: Wednesday
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Print Advertising Full Page 6 columns (11.5”) x 21.0” $800.00
Half Page 6 columns (11.5”) x 10.5” $400.00
Quarter Page 3 columns (5.69”) x 10.5” $200.00
One-Eighth Page 2 columns (3.75”) x 8.0” $100.00
One-Sixteenth Page 2 columns (3.75”) x 4.0” $50.00
Directory/ Guide Business Card (3.5”) x 2” $30.00
Color charge for half page or smaller is $200.00 Premium full page color is $1600.00
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Print Advertising Publish Dates Fall 2016
Spring 2017 January- Back-to-School* February 8, 22 March 8, 22
August 22- Back-to-School*
April 5, 19
September 7, 21
May 3- Graduation*
October 5, 19 November 2, 16, 30
*Special issues DEADLINE & AND FORMAT The deadline for advertising is Wednesday before the run date. For example, if your ad is running on Wednesday, September 7, your material and space reservation is due by Wednesday, August 31. Send orders to runner@csub.edu. You will receive a tearsheet and a bill after your ad runs. Billing is completed twice in a semester. The Runner staff can design your ad free of charge. Supply at least one image (such as a logo) and desired text. If you are using your own print-ready ad, it must be a JPG or PDF with all fonts embedded, 200300 dpi, and grayscale for black-and-white, or CMYK for color.
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Digital Advertising
n a s e v i e c e er t i s b e w r ! u s O w e i v y l h t on m 0 0 0 , 7 f average o
TheRunnerOnline.com *Website advertising rates are per/week.
*Double blocks are twice the size shown, vertically.
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Digital Advertising Each Facbo ok post rea ches an average of 400 peo ple! Multimedia Social Media Get a sponsored post! $25 for 3 posts in a week.
Sponsor our videos or podcasts! $100 per/month. 10 second pre-roll. First come, first serve.
App Select spots, first come first serve. 9:30 am, 12:30 pm, 5:30 pm, Mon-Sat. *Twitter- 140 character minimum.
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Get a tile on our app! $500 per year Sizes vary
Additional Opportunities Sponsor Runner Wednesday! Engaging our readers. Sponsor our Every Wednesday our team sets up camp on the Student Union patio to play games, contests, hold contests, and engage our readers. get additional Our goal is bring notice to The Runner and our YOU, our sponsor. advertising! Readers who participate in our activities are given the opportunity to win YOUR services. In exchange for your services, The Runner will promote YOUR business on social media for the 2 weeks prior to the give away. YOUR logo will also be Inserts featured on our website. Have Coupons? General information? Printouts ready-to-go? Our team will include YOUR inserts into each issue of The Runner before they hit the racks. We Distribute 2,000 newspapers biweekly. We’ll insert It’s cheap and easy! your ads $100 per distribution. Send insertions to: right inside of California State University, Bakersfield our paper! The Runner MOD 46 9001 Stockdale HWY Bakersfield, CA 93311
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Discounts Print
Insertions %Discount 2-3 5% 4-5 10% 6-7 15% 8-9 20% *No discount on Directory Guide
Digital
Premium Space Back page, color 8+ 50%
Web/ Social Media Weeks
Bundles Take advantage of a 5% discount when you bundle any 2 advertising opportunities.
*Total discount cannot exceed 30%
4-7
10%
8-11
15%
12+
20%
*Must be within one school year in one order.
Take even MORE advantage and receive an additional 10% discount when you bundle any 3 advertising opportunities. And Finally, take FULL advantage when bundle 4+ advertising opportunities to receive an additional 15% discount.
% Discount
Maximize Your Investment We encourage our clients to take advantage of our frequency and bundling discounts. This creates brand recognition among readers and gives you the most bang for you buck!
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